10 Burst results for "Cherubini"
Local Vibes
"cherubini" Discussed on Local Vibes
"Getting annoying. Yeah. There's a lot of people that think that Facebook can be their website. And it can until Facebook. Oh, that's another thing that happened. Yeah. We got shit. You had shut down. That was great. You stole my account and spent 15 grand off my credit card, advertising for some flycatcher from Vietnam. So if you don't have three months to get it back. If you don't have two factor authentication and some on your social media accounts, do it now. And like we said, things are changing Facebook is on the down side. It's still massive, but they don't show your Facebook page. So you have to advertise. So that's more into our core stuff we're talking about what we sell. But that is why we preach have a website that you own and control, and then use Facebook and everything else to point to it. Because Facebook is not what it used to be. And it doesn't look like it's going to be getting better anytime soon. So, I mean, I can not believe we're to the end of this already. The question is, that's not bad. Not bad, hopefully somebody usually we go on and on and on. You go on and on and on and on. That's good. So if someone's looking to do anything with us or if you know of a business, if you yourself or a business or you know of a business that has a unique story, something that you think everybody would love to hear about, definitely comment below. If you're on YouTube comment, if you're watching this on Facebook, comment below. And there's multiple ways to get in touch with it. We're here with us. Ask us if you need help with your business, just ask us, we will. At the very least, in the right direction. Most likely we can help you. All right, so I would say episode one. So it was a rap, the pilot doesn't. Now we got to get everything fixed up and get this out. So we obviously did if you're hearing me right now. Thank you for listening and we really we really look forward to the rest of them. We got to come up with an outro. This is day one. Hopefully they get better from here. It always sucks the first one. And that's another tip. Tip advice is just do it, put it out there. We weren't really ready. I was just finishing setting up the studio. Do it. Let's just do it. And it was like, we got the mic set, and I said, let's go. Push record and we're going. So it'll get better. Or it'll get worse, who knows? Thanks for watching and listening. Have a great day. And
Local Vibes
"cherubini" Discussed on Local Vibes
"Same thing happened. And we're still digging out of that. We saved a lot, a lot stuck with us a long time. We got more. Hopefully, it keeps going like that, but there's been a lot of times when we're like, holy shit. That's where I think it's going to be interesting talking to a lot of these businesses. I mean, they're all survivors. All of you are survivors who still have a business now after the past couple of years that we've had. I can remember, I don't remember who said it, but it was you found it, and it was somebody that said, no matter what, keep the doors open. You remember who said that to you? I don't remember. Somebody said that. You're kidding, do I remember things like that? But that's always stuck with us. You do whatever you can do to keep the doors open until you come around and my mentor Ryan stewman always talks about the force of average. Once you're too high, something's going to try to bring you back down to level. So you want to keep fighting, try to keep that force of average at bay. And keep trucking on. And that's probably going to be a common theme as we get through some of these stories. But it will be interesting. And there again, not only how businesses got started is going to be interesting. But it's, how did they cope? What are the things that businesses did? To change direction into accommodate what was going on and to make money that will be interesting. I mean, for us, we had to switch things around with what we were doing for our agency clients because they were dentists and podiatrists and even before that, we were all website designed and then SEO started becoming a thing. And that became my thing. There were ads, Google ads, and then came Facebook ads and now you can advertise on YouTube and there's lead generation. It's constantly Instagram. Instagram, things change, and they're going to keep changing. And that's one of the cool things about what we do, but it's also gets really old when you've got to keep learning stuff. It does. So that's not a bad thing. What advice would you give to someone who was starting a business in our type of business? What if someone came to us and said, hey, you know, I want to do, I want to do what you guys do. How do I get started doing this? Well, I mean, we've done this with our kids. That's the way they started. We said, here, we had information available to us, but it's available at Google. How do you build a website? How do you run Google ads? How do you run Facebook ads? You can find it all for free, and then offer to do it for free. Get somebody. I did in the beginning. That's the way we did it. That's the way lots of Internet marketers still to this day do it. It's just find somebody that you know, if you can, and say, hey, I'm trying to learn this. Let me do it for you for free. You pay for the ads, and try to knock it out of the park. I would say though, the one piece of advice I can give on this. And we know this and our kids are learning this too. Don't do too many for free. Or for very low price, because honestly, 9 times out of ten, you can get take advantage. Take an advantage of and it's a lot more work with people like that. It's good to build your portfolio. If you're watching this and you're wanting to start doing website design for people, which you can still charge people, I mean, I know a lot of people think, well, there's Wix and Squarespace and all these different builders. You can still charge. If you're good at doing that, if you have an eye for design, you can still charge people to set up those websites form or like Shopify and stuff like that. Like what we do, you can still charge. But don't cut yourself short on it.
Local Vibes
"cherubini" Discussed on Local Vibes
"So along that line then, who would you say is your mentor? I would say these kind of people are mentors. A lot. Favorite. The one I've been following the most for the longest is probably James Franco. That's who started me in SEO Internet marketing. I can't think of anybody before him. He's Australian. He's still around. I still listen to things that he teaches. Ryan stewman is another one that I've been following for years. I was in a little course of him. I'm not in his courses right now or in any of his programs, but he's blowing up still. He just keeps growing and growing. And then I listened to all the marketing guy, Gary Vee, grant cardone, Bradley, Dan Kennedy is the newest one that we're in, but he's the oldest. Russell Brunson of ClickFunnels, even though we kind of compete against him. GaryVee, we love. But Dan Kennedy is like the OG marketing guy that's been around forever that I've got into a little bit, but we've just recently we've gotten into a lot more. And he is just. His stuff from 40 years ago still works today. When you put it online, it's still the same thing, which makes me think that at 20 more years what we're teaching is still going to be working. 100% believe so what do you wish everybody understood about our business? I guess what makes what makes us unique. Ourselves, it's that we are a family business family business where a husband and wife team that have been doing small local business and that's it. And we haven't killed each other yet. It's been close. This is how close we work together. Most of the time. Until recently, but the fam is a jam. Yeah, we love small businesses. We love going to eat at a mom and pop, rather than going to a chain. It's hard to shop anywhere that's not a chain anymore, but does big box stores are going to kill America. Politics aside. It's just they're eating up the world. And I don't want that to happen. So that's a big reason why we're doing this. The small guy relevant. And help them stay relevant. If you just sit back and do nothing, you're just going to get eaten up. And we are an agency. I mean, we have agency clients that we love. And we take care of them, big agency, or big clients, but we've just kind of switched to how can we help the small businesses across the country. Those close to home and across the country, how can we help them do the same thing that we do for the big companies? Most businesses out there don't have the deep pockets that the dentists eye doctors. A way of running ads to a website that captures leads that the whole thing that we do, we do for our clients at a decent price because we have the experience and the expertise in doing it and getting results in the results are good enough that they stay for years a lot at most of the times. We are teaching the same thing to businesses that just can't afford that. Businesses that can't afford not to do something or they're going to go out of business. So we want to widen our impact by helping more people. So pat, have you ever thought about giving up? About ten minutes ago. Daily. Yeah, but if anyone else has been around for well, I know lately in the past two years, that's been huge for most people and for a lot of our agency clients, that was huge. But we've been through as a business. I would say some major, major things. When 9 11 hit, that was a major impact for us. We went from like 18 dealers and we went to half in a month. We knew it was going to happen once that hit nobody was buying anything. Nobody did anything. Nobody did anything. Nobody bought anything. So it just was pure panic across the country. Housing crisis when everything crashed. Everybody stopped spending money and just almost daily people would call and cancel just say they're going to sit back and wait. 2020. Same thing happened.
Local Vibes
"cherubini" Discussed on Local Vibes
"Crash. The big well that and then the big cars dot com and places like that. Auto trader that came in and just the big guys. That's what happens now that back then they were the big tech in the car industry and they come in and they take out the small guys and we're still standing. And that's what we're trying to do with small businesses now. Trying to get those local businesses that help their communities to pivot when you have to and keep going. So are there any resources that helped us get to where we are now? I mean, we've got basically a shit ton of resources. Resources are just if you look at our if you look at this, what is that shelf? Our shelving system over here you'd see 50 books. Books. Read. Podcast videos, podcasts. I mean, Facebook groups now, it's pretty much all I do is listen to business and marketing podcast and follow mentors and salespeople and take their professors. I'm a student, I take as much from them as I can and then try to pass it on to the people I try to help. And honestly, that's one thing our kids did not, our kids did not go to college. Chase, let me say that again. Chase went for about a year and a half, and then Blake decided he wanted to do what we do. And Emmy is deciding we believe to do what we do. But God, I lost my train of thought again. I'm not going to help you out. I can't believe I lost resources. I lost my train of thought. Oh, yeah. All the courses that he's taken. Numerous courses. I bet we've spent thousands on that and the kids have had access to that. So today kids can do this. That way more on my education than I did for my college and my tech schools and my kids college, what they went. It's probably 6 figures total.
Local Vibes
"cherubini" Discussed on Local Vibes
"There's probably a ton. Probably the most especially a long time ago before it was normal was that we were just at home in our underwear, doing nothing. Which our family thinks that still so we still do that, but that's what most people thought. There's a lot of work. The worst thing about it, well, let me go back. The best thing about it is that we're at home all the time and we never have to clock into anybody. The worst thing is we're at home all the time and we never get to clock out. Right. Day and night, weekends, vacations. We're still tied to these laptops. We're trying desperately. That's probably, if anybody knows me personally, I just get over, I guess I'm still going through battling colon cancer. I'm in remission, which is wonderful. I think everything's taken care of. But where was I going with that? I don't know. Just out of the blue. That's the way things happened. And her diagnosis was one day she was fine the next day she was in the hospital and that's the way it worked and we had to change. We were able to be at home and change our focus and actually it made us more focused, more focused than ever. So that's kind of gotten us motivated to do this podcast again because this is our second try. Well, I think, and I don't know why I got off on that already. Maybe I looked at the wrong thing, but I guess another myth about life was Angie. Whatever. Another myth, I would say, in our job is that people think that we're trying to take advantage of them. All the time, businesses all the time. And don't get me wrong, there are a lot of marketing agencies that do that and take advantage. So that's been hard to overcome that. An entrepreneur and Internet marketer and 90% of them now are not even from this country and people still give them money all the time. It's definitely sullied the name of Internet marketing, but we try to get around that and lead with our results and help people and do go above and beyond. That's why we created a course. To help you. What are some of the challenges that we faced when we first started? Finding clients always been the challenge. To this day, it's the hardest part. When we first started, there was this is a story that I always tell the kids and they really can't even fathom it. Most people can't fathom it. When we first started doing website design, which that was the first service that we offered, the only search engine that was around was Yahoo. That was it. Google wasn't even thought at that time. But in order to get your website on a search engine on Yahoo, you had to actually physically go to the category that you wanted to be in. If it was there, if not, I think you could create it or suggest it or something. It wasn't even really a search engine. It was a directory. And you just went to that page and it said suggest a site at the bottom. So you'd suggest a site and literally an hour field. There was maybe, I think, one other person, maybe Liz in grahamville was listed. There was nothing and I mean, that, that was, that was weird. So then it would take like three to 5 days, something like that for you to get indexed and I want to be there. So that was a challenge. That was a challenge, but definitely finding getting businesses to decide that this was something that they needed to do. They thought it was a fad. I actually had a dealer, it was called Indian mountain Pontiac at that time, Pontiac Mazda. Doesn't exist anymore. Doesn't exist, but I spent two, two, full years. Going after that dealer. Yeah, I did in the beginning. I tried to get them as a client for two years. Finally, got them to give me a chance. And the whole time, the guy that ran, what do they call them? Owner. Owner. He kept saying, oh, this is just a bad, it's never going to stay. Thank you to Jim Miller, who was the one that got us in there, really, and got our foot in the door and helped us stay there for we had him for quite a while before the.
Local Vibes
"cherubini" Discussed on Local Vibes
"So I would create it and I started really cheap in the very beginning. And then just as we went, I increased it. My price. Worked after about a year and a half, I knew I wanted to get pat home from what he was doing because what he was doing was not fulfilling for him. Was not what he wanted to do, and I'll let him tell that in a second, but after about a year and a half, I had gotten enough car dealerships. That's what we started with. Where car dealerships that I could update on a monthly basis. And I knew that that would be a monthly income. But why did you quit? Your job? Well, I was a boat mechanic. I had dropped out of college because it wasn't going where I wanted it to go. I have always just known I was going to own my own business, even in high school. I bought my first courses in high school. Oh, I can see their faces. Tiny little ads and Carlton sheets, real estate. I can remember actually being in high school buying those. I didn't know that. Oh yeah. I can't think of that guy's name. Tiny little ads. It was on TV all the time. And I bought it, and that's because it was just, I don't know if entrepreneur entrepreneurs are made or born, but I just had it in me. That I wasn't going to work for somebody else. Military was out of the question because I wasn't going to take. Directions from somebody else. I still don't do that very well. So I ended up going to a boat school, learned how to do that. I didn't know anything about motors. It was just because I wanted to be on a boat. And we love that. Live that lifestyle, which I learned very quick was not if you own the boat business, you are working when everybody else is out on their boats. And then when you're not, everybody's bringing their boats to you that's in the family and friends. I did have my own business. I had a partner I learned a lot of things with that. I learned a lot of things that I didn't like about partnerships, but eventually when she came to me and just said, I don't want to go back to Jenny Craig. After her maternity leave. Oh, this was no, I was already done. And remember, I was already doing it. And we were to the point we had something like 6 dealerships at that point. And we were taking pictures. We were taking pictures. I was taking pictures and updating the websites. And I took chase with me as a baby. And in a local area like we are everybody loved it. That was a hit. I always say the babies and the pets are a hit. Well, it was in a local dealership. I couldn't do it in Columbus, but I could do it in our area in Newark. And after about a year and a half, I came home to him and I'm like, I just can't do all this by myself. But I mean, we could stay status quo the way we were and keep going and I'd be fine, but I told him I'm like, I know that we can grow. I know that I can get more dealers. So about a year and a half into it, I came home and said that and what took you two seconds to let your partner know, hey, I'm not coming back. Which is the second question we have for ourselves. What's the most memorable moment? That's mine. That is. We had talked about it's time for Angie to either just do what she was doing and do no more or try to grow and she needed my help to help her or take some of the kids stuff off of her hands and yeah, because I had to teach him I had to teach you from scratch. So we had a little with my business partner. We had a little disagreement that I didn't like the way things were running and I just said, you know, this is going to happen. Let's just get out of it. And I basically paid him to get out of this partnership that was just a job that wasn't worth much. And I said, hey, I'm thinking about leaving. He said, good, go. And I left. Best thing we ever did. I was out of there and back home and talk about both feet, full go, and we were in it and that is the last time I ever I mean, it was my own business, but that was in 1998. Yeah. Because I started it. 7 had a job since then. We have been online, work at home before all this stuff, where everybody's working at home now, people have thought we were crazy for 24 years now. I would say not only that was memorable, but I would say for me, I think when our kids decided that they wanted to be a part of the business because I'll tell you, for years and years, we thought that they wanted nothing to do with our business. Which was fine. And yeah, we've definitely raised our kids to be independent thinkers. And do what they want to do, not what society is telling them to do, or the schools telling them to do, or us. But they came to us and wanted to be a part of it. So to me, that was one of our, one of the most memorable moments too. We've had two working for us the third just now is saying that she wants to come in too. So we'll see how that goes. I'm so excited about that. And a future daughter in law too. This is true. Is with us? Anna. So we're happy to have everybody. Next question is, what's a common myth about our job? Or our field of expertise?
Local Vibes
"cherubini" Discussed on Local Vibes
"Small business success stories across the country. It's what we want to do. So what we're trying to do is just shine some light on small businesses, local businesses, that have a story. And we want to let them tell their story. We've worked with all kinds of businesses over the past 24 years. And we haven't been in one particular niche. So we've gotten to know so many different people in so many different businesses that have awesome stories to tell. And they never, nobody ever tells them. You never hear about it, and nobody ever nobody ever says it online. They don't talk about it online, because everybody's too afraid to talk about it online. So we're going to bring those to you. We are going to start off by getting our ourselves out of the way. And we are marketers, but we're not wanting to do a lot of marketing. We're talking to the businesses and let them shine. And to do that, we need to at least put our story out there, how we started because we've been doing it a long time. We've been online for a long time. And we want to help businesses, guide them into what they could do better, ask them what they've done that works, share it with everybody. So everybody can grow. Yeah, maybe there's something maybe there's something that a business is doing that's similar to yours or even not similar to yours that you can get an idea about. So this is going to be very conversational. We are not professional podcasters or broadcasters, but we think that we can be professional without being perfect. We're just going to do what we do. We're going to ask questions, have conversations and see where these things go. And if you like it, let us know if you don't, let us know. And we're going to kind of walk a winding path and figure out where this thing is going. This will be on YouTube as well. So if you can do us a favor and like and subscribe below so you can see and be notified when we drop other podcasts and videos. See that now in case you don't like it. Do it now. We already got that out of the way. Okay, so obviously we wanted to start out by telling you about us because we are a small business too and we started out and I think we have a pretty interesting story on how we started out. We're going to break our own rule where we say people are customers don't care about you. They only care about themselves, but since this is small business success stories, we're going to tell you how we got to here and how long it took. So let's get started about us. Boom, let's go. So how we got started? I guess I'll probably lead that off because I was the one who really took the reins and started this. Oh, after I graduated from college, I went and did say the year. I'm not going to say the year. It's okay. I've already told you how long we've been in business so you can kind of have an idea. Do you want to date me on everything? I dated you back then? Well, anyway, I was in marketing and advertising for various companies. And I didn't like it. I liked creating. And I liked creating things for the business that I worked for. But I didn't like being told what I needed to do and when I needed to do it. I've always been, I think, a little bit more independent, and I think you have too. So I decided to take a leap of faith and do it on my own, especially when we I got pregnant for our first child chase. I knew that I did not want to stay with the company that I was with just because even though they were, I was with Jenny Craig first and women based company didn't really take care of their women, especially when they got pregnant. So I knew right then that I did not want to stay there. And I knew I had the background of designing an advertising. So I've completely forgot about this. I remember you bought me, you bought me a program when I first did it. My first computer program. We literally did not own a computer yet. That's how long ago it was, not a computer was something that was just being a tool that everybody had. So we literally went out and bought a computer one day. And then you bought corel draw for me. I bought her corel draw, which was a book about this thick. I don't know if you can see it if you're not, if you're listening, it's like 6 inches thick, Angie does not read. Lately. Don't say that because I have changed that in the last 6 months. Very overwhelming. It was crazy. Huge book, it was about website design and it was literally just her sitting in the chair and figuring things out. And that's how it started. Yeah. And I got very frustrated. So at that point, I went and I worked with a local Internet service provider. And kind of learned the ropes of back then. It was called HTML. Strictly HTML was what you designed on. And it was very slow because everything was dial up at that point. Gosh, that's really dating. I can still hear that sound. Kids may not even know what dial up. Dial up sound. But it was 56 K it was so slow. So I basically learned how to design bare minimum. Long story short, we kept going and what I would do is I would find friends or family members that needed a website.
Lincoln Park Church of Christ Sermons
"cherubini" Discussed on Lincoln Park Church of Christ Sermons
"She was laughing. But everybody's laughing. I'm so embarrassed. And you know what what it rustu. I'm gonna pull tom's here the next time we stood up. We went to sit down and tom landed up on the floor. My best friend and everybody laughed. And i laughed and i can even remember what room this took place in the flag. Shirts is just vivid in my mind and sister watson looked at me and said russ vengeance is suite isn't it and it was for about ten seconds on never forget that i love sister watson. She taught me a lesson. She didn't scream at me or yell at me or take me to my parents. I'll never forget her. And i'll never forget that. Say vengeance sweet. We have to think about our actions. Jesus did not retaliate. I should not have retaliate. But it sure was sweet for a minute but later on i was ashamed. I'd never shared this with my parents. I probably should have. But i didn't. I'm sharing with you this morning. But jesus didn't retaliate and we don't need to retali- because of the lord knows what he's when he suffered he made no threats whereas twenty-three he lifted himself up and spoke from the clock cross. He spoke about the people he spoke about what he was going through spoke to his father. He spoke to the thief on the cross but he never talked about his suffering. He didn't scream out his suffering. He didn't threaten people from the cross because he knew what was going to happen. You know one of the things that amazes me the most is if you go into the old testament read about the relationship between king saw and david david was in the court. He was playing this harp and what did saw do he picked up a spear that's right lewis and he threw it at david didn't he. He missed him. And do you know what david did nothing. Nothing somebody said nothing. He didn't throw the spear back. And i thought isn't that a great example for us christians. Don't throw the spear back. Don't get upset and you have that about. Jesus we've gotta hurry. We're almost done here. It steady and trust himself to him who judges justly. That's exactly what we're talking about a twenty three verse twenty three we have to entrust ourselves. God he's going to take care of it on the judgment day. Don't forget that that's what jesus did. He said i'm going to let god. I'm gonna let my father take care of this on the judgment day. I don't have to be god. I don't have to be a judge and in verse twenty three. Jesus entrusted himself to him who judges justly. That's powerful. If jesus can trust god to take care of him then maybe we should. Don't you think i just love that. Verse what peter saying. Christians give up the right to get even. That's what it comes down to chuck you have to give in. Don't give in to try to take engines. That's the one guy. I know he take vengeance right. We have to give that right up. Because god will take care of it. He's going to act on our behalf. That's what faces all about. If you really have faith in god doing it taking care of business. That's what faith is all about. The world says someone's gotta pay. We're going to pay back. We're going to take vengeance. I'm gonna get even. That's not what christian should do. That's what the world says. That's not what we need to say. No one gets away with anything. Put that down on that outline. Nobody gets away with anything with that in the back there and remember god's gonna take care of it. He's going to take care of his time is coming. His action is coming and when we have faith enough to realize that will entrust to him. He's going to do it. That'll make us feel so much. Better fact enrollments. Chapter twelve verse. Fourteen says i will repay. Who do you think you are trying to pay people back. Those are words for russ in second grade. I should said that. Let the lord take care of these things. I don't think the lord cares about that. Cherubini pulled out from under me. He has more important things on his mind. Don't you so let's trust. Let's let him do it. Let's let him repay for us unforgiving and this is what happens. Unforgiving hinders our prayers are singing. Our lord's supper are giving our worship. Our marriage our life our children everything is affected because of this and not only that but it makes our life miserable when you have to repay somebody for something it takes a lot of planning and we have to get back at them and we have to get angry and we have to make things happen and try to organize our lives so we can repay them. That makes her whole life miserable. That's why i wanted to think about this as we close. I want you to think about what the lord did because this is. What's.
Swarfcast
"cherubini" Discussed on Swarfcast
"Obviously the water jet with the perfect example like we knew it would make money immediately but we kind of went into it like look we can outsource the parts that were currently making until we got a dial right and and that's of the way it is. I got a bunch buddies suisse's and they can make my courts on their suisse's all day long for cheaper than i'm gonna make must be honest because i'm gonna wear out tools faster than they are. I'm gonna have mess ups that they're not having because they're pros and so as it would be cheaper for them to make my parts on the swiss because that's what they do every day in the beginning right but then once i learned that machine man now these tools that are in my head impossible to make or not impossible anymore in some cases right but that also leads you down rabbit holes into new machinery that you've never even heard of before any more learning more learning more learning and being new to this i have learned about more machining capability like different types of machines in the past year. So what did you learn. What did you learn today. So far today i learned. Carbon fibre composite. I learned a lot about that. So we're working. How did you. How did you learn about it. Well we machine a little bit of it. And we said hey. That's not what we were expecting or wanting and then so we spent half the day. Perfect being you know basically recipe to get a perfect finish on this new material that nobody's ever years before space. Somebody is making right. And i learned about a new printer this morning. So i got a new printer for labels and in a couple hours figuring that out and again now that it's figured out tomorrow i'll train. My god does stickers and and on that machine and then when he has problems in call me. If i have problem doctoral the guy bought it from and say exists. But it's not taking away time from him doing what he was supposed to do and see i. I basically put out fires and build the brand in this kind of zero. You said to me before. And i've heard this from a few other. We did a season little while back about people with their own products. There was some similarities with your business model. One of the things they said was that feedback from customers was something that fueled them Fueled their ideas and made improvements so explain a little about that. I'm holding just happened to be helena. Caribbean her emma. Hand that we make 'em we just released this Shoe weeks ago or something like that for people. That don't have a good vocabulary is a billet aluminum cherubini that hooks on a belt. Lucilla carribean her is like a belt loop clip right and it has a spring gate and spring gate in this case is titanium. But the gate didn't sit perfectly flush inside the ramp here and i knew it and the customers immediately. I took the first picture of it in posted in three comments. Were hey you should move that over so it's nice lush and already knew it was already in. It was actually already done in the program but it was crazy to hear you know. Immediately three customers solve A problem you already solved the problem but you still put it out there. Because i do story it was a story or something where we're making it you know and i'll show the process okay. So so for the people that don't know a lot of our audience. Isn't that familiar with with social media. So explain a story burst. Explain a story and then explain how you use the story. Yeah so instagram facebook. It also goes to facebook so facebook. You have your mainsheet in an instagram. If you click on it you'll have pictures will atop there's these little circles and their stories and what they are is fifteen second clips on that you can upload and a race themselves after twenty four hours so i if there's something you wanna show but you know you don't want it be like the main focus on your page own your story or what you're doing every day right you don't need these Videos we walked around the shop ten times filling up my page so you put him on the story on our stories actually get like five times attraction that are fee does. Do you think that those get more traction. Because people know that they might disappear and so they can't come back later. I don't think that. I think i just i also breeze stories more than i do feeds because the feed has been is very nitpicked of what you get to see. What they want you to see is what you're seeing an you notice. I'll be honest. I have and facebook. I'm so busy with other stuff. That i don't go them as much as i probably should. Most people would say the opposite but correct me. If i'm wrong like when you're on there even if you're following somebody their stuff doesn't always come up. No not a okay perfect example. I have a two hundred thousand followers when i post a picture. My last picture was only sent out to three thousand followers. Only three thousand followers able to even see it if they happen to scroll by okay but it's story is different. Yes the story will I am assuming it is. There's something with the algorithm. Currently as i g video this whole thing hold on puckett. Currently the the real. Now there's real 's okay there's a whole new thing. Reels are getting again five times the story directions because real is trying to compete with tick talk and so you're getting. The rehearsals are promoted into the feed. So as you're scrolling the feed. You're seeing people's reels. But they give so everything we post now goes to a real because that's what's getting traction that could change tomorrow to see you know Those guys i mean big brother. Is there watching where. I've gone to the website and when i've gone to instagram you guys have popped up on the instagram. Your advertisements have popped up on the instagram. And i'm not following you and that's because you have a staff of three people that are just on the stuff. You have a dedicated staff just for instagram or just for social. Yeah yeah. there's a couple of three people that you you don't have a lot of advertising staff but to me that's a lot of advertising stuff. There is multiple things those those people do but Somebody's doing really well. I'm gonna go ahead and give them a shout out on this podcast octane. Work holding so this is a guy that came onto. Instagram added year ago and he started showing us manual mill tricks k. Old-timers don't show their tricks in that's the thing you know and this guy started showing everything he showed you how to balance a pipe with all this stuff in there. Simple ten second videos of just simple little machine shop tricks could tape here. Put spring here. To hold the clamp. I mean these little things and just clicked on it. His videos are now getting half. A million views are likes okay. Likes people are actually hitting likes and then he's not out to sell while he is selling. He sells chip guards so now he makes smart. He made it really nice chip guard that goes into any machine. He's got him in different sizes. Fill the teeth thoughts. And so you have a rubber. Basically matisse thoughts are full and so chips don't get them anymore when you want to put some pool rubber strip out and And so that was a product. He made and he started doing these instagram videos. Kind of promoting this stuff. Same thing right getting the traffic and then hey caz. Guess what i saw this. You know what i mean. But they're really watching for the machine tricks and then they see his awesome inventions in like. I'm gonna support that guy you know. I don't care what he sells. I'm gonna spend a twenty bucks in by whatever that shrink. It is just to support him. Because i've been watching videos for year and appreciate what he's doing you know what what was that stat. You said the other day about There was a company that invested four point nine million in social influencers and then they made fifty million. So there's an interview with People that are listening may have heard of this. Rock swarm wallets and basically. They're a company that outsources overseas and has their wallet made and they spend their base. I like to.
The Viall Files
"cherubini" Discussed on The Viall Files
"Ken. Oh it happens mean. It only took an hour and a half. Yeah no it's all right. Does that happen a lot. Oh and how. I mean happens all the time it happens and it happens to people that i know. We're best i died inside. We're we're we're now we're besties but we weren't. We're about the plane come game called. do you know man getting. Yes i know it happens all know it happens all the time i mean i'll be. I play a lot of golf. I play golf with guys. Some guys. I know really really well and some guys. I play with occasionally. I'll be you know guys and we'll talk whatever and then i'll hit a really great shot on hole four and just hear kushtia kev. Also because kevin is like a great. Like nick a shock kevin kevin and and for me. It's always like it's always like do you do i do i correct them. Because as soon as they realize it they're going to have the same response No it's totally fine. All right brian. Are you down to play a game that we play with our guests called. Do you know me. I don't know but let's try it on strike. It's real simple line. i'll ask a question. does brian this has never done that. You will not answer right away. We're gonna guess the end you're gonna get the answers if you have an anecdotal story. Please share you. Don't have to okay. Do you with prime runner question. Number one has brian ever crowd served. Oh precursor concert. I was like. I don't even know what that is. Has brian ever crowd. I know at crowd. Surfing is no no. He's an wheelchair and then he had his broken leg. Most people onto like the arts. And then like i'm i'm guessing. No hell. yeah. I think he has. I think he has all right. I'm gonna go with no no no. I've never crowd cert- now. I don't trust people crowd. Yeah no i have. Not crowd surged. I apologize. I feel like so. There's no anecdotal story. If i haven't done it. I can't even. Yeah that's okay. I do like a good crowd. And i will tell you that if you listen to the the creed bratton interview. You will know the story. He did a back before the pandemic when other bad things in the world there were wildfires in australia. I don't know if you guys even number right before the pandemic right before the pandemic and creed bratton was supposed to be doing a series of shows. I'm interrupting your game. But a series of shows across. Australia got cancelled. He decided to hold a benefit for the people of austrailia. For the thing we do a concert this is like a week before the world shuts down. I mean like at the most two at the roxy sunset boulevard. There were more people jammed into that place. Then maybe ever. I mean it was. It was one of those things where you walk in. And it's just hot. Air people breath yes par for the course and i was like aptx of course when it happened like two weeks later i was like this was the superspreader event to end all super spreader events yet. We didn't all right. Go ahead did not crowd sir. I thought about it that night. Maybe that's what i'm thinking of. Does brian believe in any conspiracy theories meaning like anything from alien government. But like he has to like not like. Oh yeah maybe like a true believer and at least one like we could do a whole podcast area conspiracy theory if you believe. I an area morning. Maybe i'm going to say no. I think you'd probably be like me. We're just like. I'm sure there's things out there that we think to be true. That are not but isn't like there's no one specific conspiracy theory that you will you know wanted to a podcast about yeah die by. I feel like you enjoys reading about them but yeah there's not like one that he would stake claim. I don't know. I hope there's one i think you. I think there's at least one that you really would go for. She doesn't know me at all she's like for to. This is terrible. You're over to everyone else's right. I'm transparent no. I i really i really don't i. I kind of like what you said. I can't remember what you said. Guess that's not exactly true. I i know what i think is which to me is just logic. I don't know that the the number of people that would have to keep this secret in order to make it. A conspiracy is that is not is not possible in human nature. I agree with especially with the internet these days. Well question number three ken. Brian name all five spice girls like their their names or their nickname. Like say now three. I bet he can do three. I believe in you. I think you can really kevin moment. Ria say no and all of a sudden go with three. You can name three. I like yeah. I think he can do three. No no i can't do them. I can't you nice girl. I could do three i. I'm panicking a little bit and see now the next question. I'm not gonna look in his eyes. Because i'm sure when he asked that question he was looking at me and so quickly said i was like oh he totally saw in my eyes that i can't do it just kind of Spice girls you well. You know there's i mean that's the problem is there's You know beckham posh. Yeah obviously what's the little airy spy. Spice yeah forty five forty. Spice gremlin spice. Yeah all of them i did. I did panic. I could have gotten her. Here's a chance to redeem yourself guy. Does brian who billy ellis's or eilish. I don't nick noblesville. I i read it. I don't read. Also one of the best concerts i've ever been to do. You know who billie eilish is. I'm not looking at you. Because i think you would know in my eyes. That's odd yes. Yes yes yeah. I'll say yeah brennan hung you guys you are. Oh that's right. 'cause she's obsessed with the offense because i angela denton. She learned done. She loves me more than angela. You kidding interview for the podcast. No she'll she'll be coming up at an upcoming episode meister. My strange addiction is related to her. Strange diction was is her obsession with the office. Did you know that why you picked the question or is that just dumb luck down luck. Oh there you go that billie eilish. Let's edit that. And i was just reading one of the cons. I've been to see this one covering my face. Because i don't i don't i actually. No i can panic Last question last question has brian ever had a fake. Id yes travelling into these share. What were they doing cherub. Being cherubini was yeah. No that's a that's a straight face. I think you fear authority to where you fear doesn't question. He was he a rule follower as a kid. Okay i wouldn't think that cherubs would be drinking but he literally said he was like you're you're given like freedom when you shouldn't have. He elects on the elected to cut his leg. and half. yeah guys are risk-takers. You are horrible horrible yes. I had multiple. But i didn't drink in high school. I didn't drink in high school home. College yes yeah. Yes i did i let me see the other ones. I'm gonna do a quick. What are they are. They embarrassing things. Have i ever been sent to the principal's office. Yes now i feel like you've got away with it. You hit someone with your class and got in trouble. You got in trouble.