3 Burst results for "Caro- Cooper"

"caro  cooper" Discussed on The Tech Blog Writer Podcast - Inspired Tech Startup Stories

The Tech Blog Writer Podcast - Inspired Tech Startup Stories

23:09 min | 2 years ago

"caro cooper" Discussed on The Tech Blog Writer Podcast - Inspired Tech Startup Stories

"I've learned since earning a name for myself on linked tandem, picking up that linked Tim top voice award. He's never have all your eggs in one basket. And don't rely on a game where you're playing by somebody else's rules on their playground because they control that pay to play model, and they can turn that type of any moment and start charging you to make your voice heard amongst following that you've created now when Lincoln and the algorithms changed like could have been finished, but creating by own platform, the I ruin was possibly the best decision. I ever made. And of course, you build up your own Email list. An over the is obscene this grow more and more because publishes did give away there. Inventory over to Facebook, and many of them paid a very heavy price for doing that. Because ultimately Facebook gets revenue from user engagement, and the publisher they don't own or control that distribution method, and in response to realizing that they've been taken advantage of over the years by these walled gardens with now beginning to witness to Rene sons of Email for publishes publishers have realized that they have locked in channel that they own. That's right Email and now Email newsletter is all acting as a bulwark against Facebook and their ilk. So buckle up and hold on tight. So I can be meal is all the way to New York. So we can speak wave corral Cooper, s three P global marketing at live in ten who's going to talk about how publishers are fighting against those wall gardens with Email. Sequel welcome to the show corral. Kenny tell that listeners about who you are. And what you do. Yes. Thanks for for having me on the on the podcast by names. Caro- cooper. I am currently the senior vice president of global marketing and a Martin company called live in tent with the company now for little four and a half years and various roles from account management proc marketing. And now a heading up all of marketing prior to live and ten is. I pretty much grew up. I would say on the publisher side of our industry. That's where I had, you know, most of my professional development growth, if you will and more specifically at a local news publisher of call advanced digital where I was there for almost eight years running at operations and platform, strategies and. I guess as a as a side note, a co a partner of mine in the space is name is Eric Rickett in he worked for a company called inner markets, a good friend of mine in space. He and I started a podcast about a year ago called the minority report podcast. And essentially what that podcast is is. It's a way for us to sort of create a platform to allow people of color women. People have diverse backgrounds within the marketing advertising space to tell their story. Right. So the podcast is less about sort of the day to day of advertising marketing, but more about getting to know people on a personal level. So, you know, talking about their background their upbringing, their culture, their views on diversity and inclusion in space so on and so forth and we've been doing that for about a year, which has been a really cool experience for me. Filo putt cast him. I'm gonna have to gang bail. My best behavior. Now. Despite being a full of IT guy. I wanted to read techies that puts people before technology, and that is one of the reasons that put you guys Amar radio is because you describe yourself as a people base marketing tech company, so keep telling listeners a little bit more about live in ten and how you're changing the way brands and publishes actually think about Email now. Yes, sure. So the company lying Ted we've been around for a little over ten years. Actually last month was our our tenure bursary, and essentially we started out as helping publishers solve the ability to deliver ads within Email, newsletters, because there really wasn't an efficient way to dynamically deliver and Prussian campaigns within with an Email, newsletters. And so over the course of I would say ten years here, we built up this massive ecosystem within easy. L, newsletters, where now we work with over twenty five hundred of polishes of brands to help them to help them acquire retain monetize their audience within Email newsletters in. It's it's everyone from companies like New York Times Meredith in Conde nast to you know, other brands like WalMart, Wayfair overstock, all of those types of companies of work with us to to to get help acquire retain, a monetize their audience of within Email, newsletters, you know, with that said, I think one of the unique while not not that I think I know one of the unique things about us is that everything that we do in terms of delivering advertising marketing messages, and helping our customers really understand more about their audience is connected to the Email address. Right ORs, we refer to the Email. Hash which is a privacy compliant way of looking at Email addresses. Right. So when you think about targeting today on the web, everything revolves around the cookie, riot weather, first party or third party, cook everything revolves around a cookie, but for us, it's it's the Email address in when you think about that. Right. When you think about a user in their Email address, and the value that provides in terms of helping to identify people, right? It's your Email addresses pretty much, your your gateway your passport to the internet. There isn't much you can do on the internet without it. Ryan you use it to log in the social you use it to buy something you use it to sign up for for something. Right. You ended at it's yours too personal. You don't share it with anyone else in your Email address is what you really have had a, you know, or maintain I guess she should say for everything that you do on the internet. And so we think about. What's tied to that? And how personal is. And when you think about sort of Email environment, you have to be one hundred percent law in because the Email address is tied to us in individual. It's it's fraud free and people that sign up for Email, newsletters, usually a publisher our brands most engaged audience. Right. And so we really feel like we sit at that sort of intersection between advertising and marketing technology in really cool space where you know, the Email address we think is the sort of a future of digital advertising. Now for the as of coast, publishers have given much of that inventory over to companies such as Facebook as a result of paint, a pretty heavy price for not because of course, Facebook six revenue from us engagement and publishes don't actually own or control the distribution in those pay to play kind of muddles. So in response to realizing that might be taken. On H all bodies will go it just say that we're witnessing the renaissance of Email for publishers. But can you set the scene and tell me about the scale of the problem in an what you're saying that? Yeah. The the problem is a is a is a massive one from the standpoint of you know, if if for for publishers for brands to survive moving forward, they have to understand more and more about their audience. Right. And you're right. Unfortunately, a publisher's given away that information to Facebook to Google to other wall gardens of for a number of years. It was interesting that we are seeing here. Live in tent is more volunteers. Now coming back to us sort of waking up to the fact that you know, they need to figure out a first party audience strategy in a, you know, let's just call it a cookie less world, right? Because I think you know, with everything from IT p a two point oh to all the privacy rules and regulations to some of what a Google just recently announced that the cookie is going to slowly, but surely sort of diminish over time. And if you are a major publisher, right? You have to think about our ability to continue to grow audience, right? Not necessarily traffic traffic is important. But when I look at traffic, you know, you can come and go, that's traffic. But in audience is court, your business, your audience are most engaged users your audiences who you know, the most about so that you can make the best decisions for how you want to have conversations with them in in order to grill audience. Right Email still sits at the core of it for for all things that I just mentioned in in the in the last response to you. And so more more of a loser. Now trying to figure out how can they a leverage the power of Email, Email, newsletters, and and the Email address to grow their audience. So

Email publisher Facebook New York Times Caro- cooper writer Neal Hughes Washington Post senior vice president of globa Greiner New York Twitter Tim Lincoln Kenny Martin Leme sky Rene Filo
"caro  cooper" Discussed on The Tech Blog Writer Podcast - Inspired Tech Startup Stories

The Tech Blog Writer Podcast - Inspired Tech Startup Stories

23:09 min | 2 years ago

"caro cooper" Discussed on The Tech Blog Writer Podcast - Inspired Tech Startup Stories

"Welcome to the tank bloke writer podcast, your guy to future, Tech, Trends and innovation in a language. You understand now over to your host Neal Hughes. Welcome back to the tech blow Greiner podcast, not one of the lessons. I've learned since earning a name for myself on linked tandem, picking up that linked Tim top voice award. He's never have all your eggs in one basket. And don't rely on a game where you're playing by somebody else's rules on their playground because they control that pay to play model, and they can turn that type of any moment and start charging you to make your voice heard amongst following that you've created now when Lincoln and the algorithms changed like could have been finished, but creating by own platform, the I ruin was possibly the best decision. I ever made. And of course, you build up your own Email list. An over the is obscene this grow more and more because publishes did give away there. Inventory over to Facebook, and many of them paid a very heavy price for doing that. Because ultimately Facebook gets revenue from user engagement, and the publisher they don't own or control that distribution method, and in response to realizing that they've been taken advantage of over the years by these walled gardens with now beginning to witness to Rene sons of Email for publishes publishers have realized that they have locked in channel that they own. That's right Email and now Email newsletter is all acting as a bulwark against Facebook and their ilk. So buckle up and hold on tight. So I can be meal is all the way to New York. So we can speak wave corral Cooper, s three P global marketing at live in ten who's going to talk about how publishers are fighting against those wall gardens with Email. Sequel welcome to the show corral. Kenny tell that listeners about who you are. And what you do. Yes. Thanks for for having me on the on the podcast by names. Caro- cooper. I am currently the senior vice president of global marketing and a Martin company called live in tent with the company now for little four and a half years and various roles from account management proc marketing. And now a heading up all of marketing prior to live and ten is. I pretty much grew up. I would say on the publisher side of our industry. That's where I had, you know, most of my professional development growth, if you will and more specifically at a local news publisher of call advanced digital where I was there for almost eight years running at operations and platform, strategies and. I guess as a as a side note, a co a partner of mine in the space is name is Eric Rickett in he worked for a company called inner markets, a good friend of mine in space. He and I started a podcast about a year ago called the minority report podcast. And essentially what that podcast is is. It's a way for us to sort of create a platform to allow people of color women. People have diverse backgrounds within the marketing advertising space to tell their story. Right. So the podcast is less about sort of the day to day of advertising marketing, but more about getting to know people on a personal level. So, you know, talking about their background their upbringing, their culture, their views on diversity and inclusion in space so on and so forth and we've been doing that for about a year, which has been a really cool experience for me. Filo putt cast him. I'm gonna have to gang bail. My best behavior. Now. Despite being a full of IT guy. I wanted to read techies that puts people before technology, and that is one of the reasons that put you guys Amar radio is because you describe yourself as a people base marketing tech company, so keep telling listeners a little bit more about live in ten and how you're changing the way brands and publishes actually think about Email now. Yes, sure. So the company lying Ted we've been around for a little over ten years. Actually last month was our our tenure bursary, and essentially we started out as helping publishers solve the ability to deliver ads within Email, newsletters, because there really wasn't an efficient way to dynamically deliver and Prussian campaigns within with an Email, newsletters. And so over the course of I would say ten years here, we built up this massive ecosystem within easy. L, newsletters, where now we work with over twenty five hundred of polishes of brands to help them to help them acquire retain monetize their audience within Email newsletters in. It's it's everyone from companies like New York Times Meredith in Conde nast to you know, other brands like WalMart, Wayfair overstock, all of those types of companies of work with us to to to get help acquire retain, a monetize their audience of within Email, newsletters, you know, with that said, I think one of the unique while not not that I think I know one of the unique things about us is that everything that we do in terms of delivering advertising marketing messages, and helping our customers really understand more about their audience is connected to the Email address. Right ORs, we refer to the Email. Hash which is a privacy compliant way of looking at Email addresses. Right. So when you think about targeting today on the web, everything revolves around the cookie, riot weather, first party or third party, cook everything revolves around a cookie, but for us, it's it's the Email address in when you think about that. Right. When you think about a user in their Email address, and the value that provides in terms of helping to identify people, right? It's your Email addresses pretty much, your your gateway your passport to the internet. There isn't much you can do on the internet without it. Ryan you use it to log in the social you use it to buy something you use it to sign up for for something. Right. You ended at it's yours too personal. You don't share it with anyone else in your Email address is what you really have had a, you know, or maintain I guess she should say for everything that you do on the internet. And so we think about. What's tied to that? And how personal is. And when you think about sort of Email environment, you have to be one hundred percent law in because the Email address is tied to us in individual. It's it's fraud free and people that sign up for Email, newsletters, usually a publisher our brands most engaged audience. Right. And so we really feel like we sit at that sort of intersection between advertising and marketing technology in really cool space where you know, the Email address we think is the sort of a future of digital advertising. Now for the as of coast, publishers have given much of that inventory over to companies such as Facebook as a result of paint, a pretty heavy price for not because of course, Facebook six revenue from us engagement and publishes don't actually own or control the distribution in those pay to play kind of muddles. So in response to realizing that might be taken. On H all bodies will go it just say that we're witnessing the renaissance of Email for publishers. But can you set the scene and tell me about the scale of the problem in an what you're saying that? Yeah. The the problem is a is a is a massive one from the standpoint of you know, if if for for publishers for brands to survive moving forward, they have to understand more and more about their audience. Right. And you're right. Unfortunately, a publisher's given away that information to Facebook to Google to other wall gardens of for a number of years. It was interesting that we are seeing here. Live in tent is more volunteers. Now coming back to us sort of waking up to the fact that you know, they need to figure out a first party audience strategy in a, you know, let's just call it a cookie less world, right? Because I think you know, with everything from IT p a two point oh to all the privacy rules and regulations to some of what a Google just recently announced that the cookie is going to slowly, but surely sort of diminish over time. And if you are a major publisher, right? You have to think about our ability to continue to grow audience, right? Not necessarily traffic traffic is important. But when I look at traffic, you know, you can come and go, that's traffic. But in audience is court, your business, your audience are most engaged users your audiences who you know, the most about so that you can make the best decisions for how you want to have conversations with them in in order to grill audience. Right Email still sits at the core of it for for all things that I just mentioned in in the in the last response to you. And so more more of a loser. Now trying to figure out how can they a leverage the power of Email, Email, newsletters, and and the Email address to grow their audience. So we could say the Leme sky can win. It looks like at the moment. But what how are you helping businesses overcome these challenges? And actually turn them into opportunities. Yeah. Sure. So again, because we've we've sort of you know, we work with over twenty five hundred publishers, and we see across our network. Let's just call it about two hundred and fifty million unique on a on a monthly basis. In unique for us is an Email open. Right. People are engaging with with content there. So one of the ways that we are. We are helping polishers is to help them with running aquisition campaigns. Right. So we talk about again grown your audience rang. So you can do that on our platform by running acquisition campaigns. You can also do that by retargeting users within your own, newsletters or within other, newsletters, and you know, from a from a data and insights perspective. You know, we feel that from you know, any publisher brand that's putting their day to sort of into our platform in using it to. Accomplish their goals. We're going to give that back to them to give them back of the insights of they can understand a how the campaigns are running in and run more effective campaigns with us not live in crate. If that own a male multi stack on work with over two thousand five hundred publishers, including huge names, which is the Washington Post to New York Times. But other any examples will use cases that you can share with us today. Just to helplessness understand how it works in their world. Yes, you're so we've got a bunch of case studies on our website at live and ten dot com. A couple of that come top of mind one is patch. So patch is a is a local news and information polisher here in the states. And when we started working with patch. One of their main goals was to improve revenue across their their Pacific, Email, newsletters. I think there were a number of of ways that they think that they looked at. But they thought that they could improve to help increase revenue, and so we sat down with patch. We mapped out a plan with them which included a helping them sell helping their sales team sell more of their inventory in also included implementing ads dot T exte- of for their Email inventory. So that programmatic buyers knew that the inventory was real at represented by passion and would want to buy it. And then also helping patch implement our dynamic at tags, which we call a live tags to Donohoe, which is simply a way of delivering multiple size at units within one slot. So it gives the polisher some flexibility on the types of ad size. Is that they want to deliver into one slot. But also because you have. Multiple types of creatives bidding on that inventory. It could help you know, the bid density there with being high will help raise CPM's. And so when you put all those things together, essentially, we help patch increase their revenue year-over-year by about forty percent. And we help them raise their e CPM's in their Email, newsletters by about twenty seven percent, and you know, what I would say to anyone listening out there. Those are huge jumps in revenue. Nec PM surly. We we don't guarantee that in every situation in every client every client is different. Every client is starting at a different point with us. But that was the use case for patch. I also read recently that you lose to new unbolting service actually responds to the demands from publishers, advertisers, an agency politics, but finding misled announcement just tell me a little bit more about that. Yeah. Sure. So yes, we re. Recently had an announcement about essentially new on boarding service that we are that we are providing, you know, from our perspective, you know, in order for for brands and publishers to grow their audience to sell product am better understand who their customers are having great first party data, obviously is is super important, right? But what's even more important than that is sort of? How you go about activating that and then using an executing on that on that data. Right. So when you look at the new service where providing where we're essentially saying that you know, we can help our customers onboard their data. We can help them activated. We can help them ship it to different destinations of their choice. Right. Whether it be a DSP or DMP or CDP, right? And then execute campaigns around. On that. And we have the ability to Dan like I was saying earlier enhanced that impasse it impasse that data back to the client providing him, you know, insightful sort of results for them to make better decisions as they move forward. And as they look at where they want to execute and spend their marketing dollars, not live. We said earlier in the episode. You will people based marketing tech company sick. He told me about your story. And also why 'push about using technology, but touch Lee, Mike difference? Yes, you're so, you know, again from from a live perspective been around for for for ten years in N, everything that we do is powered by by the Email address. And that's why we look at ourselves as a as a people base of marketing technology company. Right. You know, think about our mission? Our mission is accompanied is the help brands connect with people. Because we feel that relationships matter. And and what we mean by that is the better that you know, you can understand your customer base better. You can understand your audience the more effectively you'll be able to engage with them. It's not only good for the publisher brand. But that's also great for the end consumer, right? And so, and so that's where we're where that comes from as far as you know, my sort of of passion around using technology in in the space. Right technology is not slowing down is going to continue to grow in it. It's going to continue to be more more part of everyone's everyday life. You know, look at my two little girls in terms of how they use their technology and how they consume content. It's it's pretty amazing about just how they want everything demand. My little one is much into sort of voice technology house while to. And so I think it's it certainly the future in terms of where we're going in our in our everyday lives. I think from a marketing perspective, it certainly has the ability to help us be more effective in communicating to our customer base. And then even going back to what I talked about earlier before my podcasts in, you know, being passionate about diversity inclusion. I think you know, technology helps sorta closed the gap of equality right for underrepresented groups in. So I think it's it's even portent from from that perspective as well. Too. That outland because one of the things on us. Giving your voice to your customers. Three live intent marketing, but also most importantly, providing voice to others to your diversity and inclusion podcast. But can you tell me more about that? And why is such a labor of love fear? Yes. We started the podcast go saying earlier about a year ago and feedback has been really really tremendous from from the industry, and I think what thinks that I'm enjoying the most about it is gives me a chance to get to know people on a on a bit of a different level right away from the sort of sort of day to day industry on talk, which I which I definitely enjoy. If it gets been doing the podcast. My my passion for the topic of diversity and inclusion just continues to grow and with that passion absurd to do more research in terms of where how other companies look at diversity and inclusion in. Different ways of sort of closing that gap again for underrepresented groups in, you know, someone as a father of two young girls in two girls that are African American. You know, I want to make sure I leave the workforce in a better place than I found it when they're ready to enter the workforce. So part of my passion is my career in my interest. But then also part of it is is very personal from a family perspective as well. Too. Looking to the future. I mean is there anything else excites? You about the road ahead or anything else? You can share with us today. Yeah. So I think I think I guess the saying is what's what's old is new again going back to two Email email's been around forever. Or it's been around for a very long time. I liked to refer to it. As the original social media has been around that long. And I think again, I think a lot of publishers and brands direct to consumer brands specifically are realizing how important the Email is a channel and as a as a sort of identifier of their audience. Right. And I think you're going to see more and more companies, latch on to the Email address as that sort of stable ID that helps them grow their audience because you know, again outside of Email, newsletters, you do. Use it for everything you do in. It's it's even you know TV when you think about Netflix and YouTube TV, and Hulu and others the way you log into those devices your Email address, the question of Goto ask you if Costa could he in the hall of the spice, the mythical island of inbox zero to the exists embark zero now. Doesn't exist. Although I try very hard. You know, I am. I am a big stickler about my my inbox in. I try very hard to create folders and move and manage my inboxes best as I can. But getting two zero absolutely not. Let you go to even list of where to confide you go is on the line. And also contact your team if they do have any questions after listening to our conversation today. Email address is K Cooper at live in intent dot com. You can also find me on linked in to search grow coober on Twitter at crow underscore Cooper. Or if you wanna follow live intent on Twitter. It's at live intent when I always say at the end of every episode that technology works by what he brings people together and wound up about what you're doing is you're passionate about using technology, but to make a difference and give everyone of always give him that voice back, especially when so hard to get your voice Atlanta in so many platforms. So big thank you for taking the time to come speak with me today. Thank you. I really appreciate it. I really appreciate it. What a great story an aloof how live in ten of their own Email Martigues stack. And as a result. They now work with over two thousand five hundred publishers, including huge names such as the Washington Post a New York Times. But I'm curious we do have a lot of people listening all over the world. Have you been burned by having all your eggs in one? Basket publishing your content on somebody else's playground and playing their set of rules. So please share your experiences your insights, not only with me. But also the audience, and you can do that by simply emailing me tech blog writer at outlook dot com. Pop by my website, tech blogger at dot co dot UK. And of course, you can get me on Twitter at Nailsea Hughes any link tan Instagram, two on the easy smart in the world to falling. So thanks so much for tuning in every day, and for all your emails and DM's Cape them combing a because you guys listening. You'll the reason on record the show every single day. So thanks for listening and until next on Doumbia stranger. Thanks for listening to the tank globe rice cost until next time. Remember technology is best when it brings people together.

Email publisher Facebook New York Times Caro- cooper writer Neal Hughes Washington Post senior vice president of globa Greiner New York Twitter Tim Lincoln Kenny Martin Leme sky Rene Filo
LiveIntent - The Fight Against Facebook Starts With Email

The Tech Blog Writer Podcast - Inspired Tech Startup Stories

09:43 min | 2 years ago

LiveIntent - The Fight Against Facebook Starts With Email

"I've learned since earning a name for myself on linked tandem, picking up that linked Tim top voice award. He's never have all your eggs in one basket. And don't rely on a game where you're playing by somebody else's rules on their playground because they control that pay to play model, and they can turn that type of any moment and start charging you to make your voice heard amongst following that you've created now when Lincoln and the algorithms changed like could have been finished, but creating by own platform, the I ruin was possibly the best decision. I ever made. And of course, you build up your own Email list. An over the is obscene this grow more and more because publishes did give away there. Inventory over to Facebook, and many of them paid a very heavy price for doing that. Because ultimately Facebook gets revenue from user engagement, and the publisher they don't own or control that distribution method, and in response to realizing that they've been taken advantage of over the years by these walled gardens with now beginning to witness to Rene sons of Email for publishes publishers have realized that they have locked in channel that they own. That's right Email and now Email newsletter is all acting as a bulwark against Facebook and their ilk. So buckle up and hold on tight. So I can be meal is all the way to New York. So we can speak wave corral Cooper, s three P global marketing at live in ten who's going to talk about how publishers are fighting against those wall gardens with Email. Sequel welcome to the show corral. Kenny tell that listeners about who you are. And what you do. Yes. Thanks for for having me on the on the podcast by names. Caro- cooper. I am currently the senior vice president of global marketing and a Martin company called live in tent with the company now for little four and a half years and various roles from account management proc marketing. And now a heading up all of marketing prior to live and ten is. I pretty much grew up. I would say on the publisher side of our industry. That's where I had, you know, most of my professional development growth, if you will and more specifically at a local news publisher of call advanced digital where I was there for almost eight years running at operations and platform, strategies and. I guess as a as a side note, a co a partner of mine in the space is name is Eric Rickett in he worked for a company called inner markets, a good friend of mine in space. He and I started a podcast about a year ago called the minority report podcast. And essentially what that podcast is is. It's a way for us to sort of create a platform to allow people of color women. People have diverse backgrounds within the marketing advertising space to tell their story. Right. So the podcast is less about sort of the day to day of advertising marketing, but more about getting to know people on a personal level. So, you know, talking about their background their upbringing, their culture, their views on diversity and inclusion in space so on and so forth and we've been doing that for about a year, which has been a really cool experience for me. Filo putt cast him. I'm gonna have to gang bail. My best behavior. Now. Despite being a full of IT guy. I wanted to read techies that puts people before technology, and that is one of the reasons that put you guys Amar radio is because you describe yourself as a people base marketing tech company, so keep telling listeners a little bit more about live in ten and how you're changing the way brands and publishes actually think about Email now. Yes, sure. So the company lying Ted we've been around for a little over ten years. Actually last month was our our tenure bursary, and essentially we started out as helping publishers solve the ability to deliver ads within Email, newsletters, because there really wasn't an efficient way to dynamically deliver and Prussian campaigns within with an Email, newsletters. And so over the course of I would say ten years here, we built up this massive ecosystem within easy. L, newsletters, where now we work with over twenty five hundred of polishes of brands to help them to help them acquire retain monetize their audience within Email newsletters in. It's it's everyone from companies like New York Times Meredith in Conde nast to you know, other brands like WalMart, Wayfair overstock, all of those types of companies of work with us to to to get help acquire retain, a monetize their audience of within Email, newsletters, you know, with that said, I think one of the unique while not not that I think I know one of the unique things about us is that everything that we do in terms of delivering advertising marketing messages, and helping our customers really understand more about their audience is connected to the Email address. Right ORs, we refer to the Email. Hash which is a privacy compliant way of looking at Email addresses. Right. So when you think about targeting today on the web, everything revolves around the cookie, riot weather, first party or third party, cook everything revolves around a cookie, but for us, it's it's the Email address in when you think about that. Right. When you think about a user in their Email address, and the value that provides in terms of helping to identify people, right? It's your Email addresses pretty much, your your gateway your passport to the internet. There isn't much you can do on the internet without it. Ryan you use it to log in the social you use it to buy something you use it to sign up for for something. Right. You ended at it's yours too personal. You don't share it with anyone else in your Email address is what you really have had a, you know, or maintain I guess she should say for everything that you do on the internet. And so we think about. What's tied to that? And how personal is. And when you think about sort of Email environment, you have to be one hundred percent law in because the Email address is tied to us in individual. It's it's fraud free and people that sign up for Email, newsletters, usually a publisher our brands most engaged audience. Right. And so we really feel like we sit at that sort of intersection between advertising and marketing technology in really cool space where you know, the Email address we think is the sort of a future of digital advertising. Now for the as of coast, publishers have given much of that inventory over to companies such as Facebook as a result of paint, a pretty heavy price for not because of course, Facebook six revenue from us engagement and publishes don't actually own or control the distribution in those pay to play kind of muddles. So in response to realizing that might be taken. On H all bodies will go it just say that we're witnessing the renaissance of Email for publishers. But can you set the scene and tell me about the scale of the problem in an what you're saying that? Yeah. The the problem is a is a is a massive one from the standpoint of you know, if if for for publishers for brands to survive moving forward, they have to understand more and more about their audience. Right. And you're right. Unfortunately, a publisher's given away that information to Facebook to Google to other wall gardens of for a number of years. It was interesting that we are seeing here. Live in tent is more volunteers. Now coming back to us sort of waking up to the fact that you know, they need to figure out a first party audience strategy in a, you know, let's just call it a cookie less world, right? Because I think you know, with everything from IT p a two point oh to all the privacy rules and regulations to some of what a Google just recently announced that the cookie is going to slowly, but surely sort of diminish over time. And if you are a major publisher, right? You have to think about our ability to continue to grow audience, right? Not necessarily traffic traffic is important. But when I look at traffic, you know, you can come and go, that's traffic. But in audience is court, your business, your audience are most engaged users your audiences who you know, the most about so that you can make the best decisions for how you want to have conversations with them in in order to grill audience. Right Email still sits at the core of it for for all things that I just mentioned in in the in the last response to you. And so more more of a loser. Now trying to figure out how can they a leverage the power of Email, Email, newsletters, and and the Email address to grow their audience. So

Email Publisher Facebook Caro- Cooper Google Senior Vice President Of Globa TIM Lincoln New York Rene New York Times Kenny Filo Partner TED Walmart Eric Rickett Martin