17 Burst results for "Bruce Clay"

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

02:38 min | 1 year ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"Long it takes for your website to load why because people get impatient and will quickly move onto another website. If you're upset takes too long to load on january seventeenth two thousand eighteen google formally announced the speed update google's plan called for call for them to slowly roll out the search engine ranking criteria to give web developers plenty of time to make their websites load much faster to test of your website go to and we can include this link on the show. We'll put it on the show so just all you just do a google search for google page speed tests and you'll you'll find it okay and we'll put it on the show notes but the point is that wreck why would google the website to load more quickly because we are not patient people. I'm just as guilty as anybody but people are not patient. We are microwave society society. Everything is instant. I want it now. I want it yesterday. I went to a local restaurant the other day through the drive through with my son and go through that was like com chill romantic. I'm excited about this. Burger is what i won't earn person comes for the speaker walkable and i'm like yeah i'd like to get a little junior hamburger for him due hamburger for me and they said walk again junior hamburger buchwald and then i'm going. I'm thinking to myself. I gotta get outta here and and i left why impatient right hamburger wasn't worth the hassle anymore. I've used the third or fourth passer called all to stop it. What are you gonna megaphone back there all right so we're moving onto variable number three number three build your website on the wordpress platform komo on your website and the word plus on the wordpress platform just the other day. Just the other day had a beautiful young man just a just a great american. Just probably somebody's somebody's son probably child of god probably somebody who just matters who was so wrong may crazy because i want to launch the website site for him to get him top google and he's like yeah but i built it on wicks and i want it to work this way you reading a headline in the the first chapter of a book does not replace actually knowing what works. Let's it search engine for dummies by bruce clay. It is endorsed by google. We'll go check it out search engine for dummies all right. It's bruce klay dot com bruce clay dot com or s. e..

google bruce clay wordpress Burger
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

03:23 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"You know, shortly thereafter, we doubled out too close to twenty thousand, and now we're close to forty thousand on a regular basis. Every month class are helped us increase ourselves in every aspect when it comes to the calls, come into our business, helping the hire people to be able to do that and follow a good script. You know, setting up the appointments and how we do them when we go into the appointment to sales pitch and how we do it, you know? And then from then on four, just two SEO and everything he's done has increased. Our sales exponentially class helped us grow our business and the aspects of our individuals how to hire people how to manage people. How to necessarily organize our business, how to structure, you know the functioning of our business though we've been in business for close to nine years at that time. Klay has revamped everything we've do, you know too much more better operational business than what it ever was before. We're gonna class a little bit different. What you'd find in most, you know, clay pushes you to the point you you get out of your comfort zone, and as long as you continue to do what he asks you to do, you will continue to grow. But if you don't, then you won't. We heard about Klay Clark on the radio. My son heard it on the radio and bliss, Ben listened to a couple of weeks and fed and do it gave them a call and within a day or so clay gave me a call and we came in for an interview piece out this in our search engine optimization by helping with the actual Google ratings when it comes to be placed on the map in multiple locations so that we dominate the industry, you know, on the map as well as Ganic. So that when people are thirteen and variety of different words, we always pop up on multiple locations on the first page. You know that of which he did it a long process. Good at works very well. And you know Google how algorithmic work. It doesn't change in what he does. So we were arose on top clans restructured everything we did when it comes to selling the security systems, you know, being a local comfortable, you do things different and by doing so in restructuring, everything he did in the nine years that I was in business, you know, trying to do it on my own. He came up with a package deal with an left in ten minutes and revamped everything we do. You're looking for coming to click Clark for asking help you grow your business. I can guarantee it'll be a success if you follow through with what he says, you know, you have to follow through with what he says in order to make it work. And so you have to come to the table, making sure that you're going to do what he says, teach. Chapel and you will be successful. But what if I sell pizzas and I live in Florida, we'll search engine optimization worked for me to absolutely in so now. Then he further ado yet another testimonial coming in hot of from beautiful and sunny Florida. David Tricia wrench company from salad beachward listed. The winds we've had since we started with him. It can be group interviews, Rivoli staff. Received over a hundred people reviews degree cycle rating, and we now have or money in the Bank VM ever had thinks. Thanks. Now what what? What happens though? If I may person who makes fresh baked cookies, we'll search

Klay Clark Google Florida clay Rivoli David Tricia Ben nine years ten minutes
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

01:52 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"It would be like putting rebar in the concrete on your. Let's say, if you're building a home, you wanna put rebar in the concrete ship. You did concrete. That's right. Why do you. Rebar in the country to hold everything together. The concrete is has a very strong compression strength, but it doesn't hold together. Well, if it cracks in the rebar inside it holds, it's like the skeleton of the concrete. So you want to build the proper skeleton for your website and that would be using WordPress. You wanna start off with a good foundation. Now after you build your site in by the way, if you're saying, I don't know where where are you getting all this information from a one, I wrote a book on it. You get Skuld start here in in that book, we write these search engine optimization manifesto. But if you don't believe me if you don't want me to cite myself fine, I'll give you five books. You can recommend recommend for you go, you go to work, read these books, search engine optimization for dummies. Who's that? This would be a Bruce clay. Also, the retargeting playbook by Adam. Burke is a great book how Google works by the CEO written by the CEO of Google itself, Eric Schmidt, and then get rich. Click by Mark. Oh key. And that's the only book that I know of its endorsed. By the co, founder of apple himself, Mr. Wozniak and the honest seduction. So get search engine optimization for dummies. We'll put this all in the show notes, re-targeting playbook how Google works, the honest deduction and get rich. Click those books. I'd recommend you read to understand that, but just build your site from the very beginning with the right format, the right chassis make your website Google canonical compliant. If your sites built on a different platform, heaven help you and heaven's gonna need to help you because Google. And that's what we do as part of our business coaching program, we can help you fix your website right away. The second variable that you want to be a very aware of if you want to get to the top of Google search engine results, as.

Google Bruce clay Eric Schmidt CEO Adam Mark Burke apple founder Mr. Wozniak
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

05:14 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"Search engine optimization industry and the best selling author of search engine for dummies. During this portion of the interview, masking Bruce about new projects he's working on and kind of a deeper look into the personal life of the founder of the search engine optimization industry. In my industry. There's certainly some that have really performed well, but they have had a specific exit strategy from day one. I enjoy people who have built two successful businesses or one business built twice. One of the things I'm doing for instance, is I built a successful business. I got in early. I'm one of the really I consider myself to be one of the founders of a billion dollar multi national digital movement. I feel that way and having succeeded at that. The next thing I am doing as I'm really developing a lot of software almost like I'm building a new business within my business, and that's awesome. Fire as very, very close to release. It's going to be great, but it's sort of a reinvention and I like that. So when I look at others, I look at people that have succeeded, and then re invented it in succeeded again. And they've done it without being rude or angry all the time in the process. They've succeeded because they deserve to succeed and those kind of people. I like I read books all the time and you know that it's all about what you're doing right now. I'm spending a moderate amount of time business books, so. So let me ask you this business books. I wanna get. I wanna I wanna make sure it's time to get into your new product you're developing and kind of the details of that. And I also want to ask you matab into your wisdom. What are few books that you've. Read your Navid reader, your entrepreneurial, you're the father of search engine optimization. What our view books you read where you think yourself, gosh, everybody should read this book. Let a three that I will recommend. I, I read scaling up that's Verne Harnish book. I think that if you're looking for a way to be more organized as a business, you should do that. That's important our organization because we're an agile team business. I read the book, mastering the made matrix, mastering the matrix, master the matrix. It's by Susan Finnerty I think trying to remember. And then one of the best easiest reading books that I've read is the five dysfunctions of a team. And it is really about team building. So between scaling up which is organization daily huddles, KPI management, you know, having the big rock, if you will, then understanding how to manage in a matrix environment, and then building those three books. I think together are ideal for almost any any business of any size. And those are the ones that I would say probably the best that I've read. I have this little absurd inertia. Did will Skype delay there? My friend back to you. Then I have this other area where I get into actually practicing this stuff. We have a business consultant, and I have. I do a lot of consultants. I have a lot of consultants in the help me and mostly because it's just a lot of work to manage five international offices. So I'm I use help, and I think that that is a change for a lot of small businessmen, and you know, larger environment, you really have to look for your peers that will help you the most. But anyhow, that's that's where I'm at. So so tell us about this new SEO product you're developing what you can tell. No, it's going to be something you've spill out time on them. Certainly not asking feeder divulge your secret. Hits of this new search engine product. But for anybody's ever read your book search engine for dummies or who's familiar with Bruce Klay the founder of the search engine optimization industry. We're all excited to know about this new product. What do you, what do you make?.

Bruce Klay founder Verne Harnish Susan Finnerty consultant billion dollar
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

02:41 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"Would buy ads on their web. Site and they made so much more money doing that. And then about four months later, they sold it for a fortune so, but they were one of the top rank sites in that automotive space. So that's an example with a nine hundred percent increase in traffic on most website, Sam that would change anybody's life. So what what do you enjoy doing when you're not optimizing websites? A lot of our listeners are going, okay, Bruce Klay this guy is the father of search engine optimization. The author of search for dummies, the guy who arguably invented the search engine optimization industry. Can you share with listeners kind of a look into your personal life and something that most people maybe don't know about you or you joy doing when you're not changing people's lives by optimizing their websites? Well, yes and no. The one problem with search engine optimization is it's almost impossible to look at anybody's website without mentally dissecting it. So it becomes really difficult to spend much time on the internet. I'm recently married a well. I spent a lot of time with my amazingly. Beautiful wife. Congratulations Mr.. Bruce. I'll tell you this is something I'm really enjoying watch a lot of movies or we were kind of in-duct crossword puzzles. Oh, wow. And then she has her kids and I have mine. So family's important in it's actually sort of a strange thing. I have become somewhat disconnected when I get home on Friday nights, I set my computer down. It's in a backpack and I don't take it out until Sunday. Hey, man, that is different. I never used to do that. So I think I think there's multiple layers. You can just really enjoy disconnecting. You don't have to do a whole lot else. You're just enjoying it. So what entrepreneurs do you look up to briskly. All right, Dr nation, but we return. We're gonna go back into the mind Mr. Bruce Klay father of search engine optimization industry and the best selling author of the incredible book search engine for dummies search engine optimization for dummies. If you've not yet purchase your copy on courage to buy one today, search engine optimization for dummies..

Mr. Bruce Klay Bruce Klay Sam Dr nation nine hundred percent four months
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

03:03 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"If the competition for this keyword is less aggressive, it's a lot easier. That's an easy answer. The second part is probably got a lot to do with whether or not you understand what Google is expecting for that keyword and it may be that your site is more what Google expects already. Whereas for other terms, maybe some work, if I want to rank for a term that is information, but I'm an e commerce site that's going to be more work. So it's a match between your content and what Google thinks everybody wants, and it's a different match elsewhere as to whether or not you have competitors that are asleep at the wheel or not. Ask you first, because this next question to to me is one that I see people ask me all the time personally, and I wanna get your take because you are the father of search engine optimization. Everybody wants to be to the top of Google everybody. Every business owner wants to be toughened. Google have yet to meet people that say, well, you know, overall, I want to be at the bottom of Google because I don't want anybody to find me. I'm trying to bury my secrets company on page four people wanna be the top Aghil, but very few people want to invest the work or the finances to get the top of Google. Can you explain where your money goes? Let's say that I hire a search engine optimization company. Where does the money go when you're paying? I mean, what kind of stuff are the people doing to optimize website? If you're paying your firm? Ten thousand a month to optimize website. I mean, where's that money? Go. Oh, I mean, what? What is your team doing with their time to optimize a website. Well, in my environment, the team is multi-layer. We actually have a service layer and then an engineering layer. So the service later are people who are called program managers, and they're the primary point of contact for the clients. Because when you're being aggressive in SEO, you're going to have frequent customer contact are going to send emails off and you're gonna be doing an awful lot more when they have a project, then what we do, we build an agile team behind them in the agile team is probably well over eighty percent of the effort that we put into a project and they are doing deep research. They're analyzing your site, they're determining what Google is changed. They're looking at your competitors. They are evaluating your competition to deter. Termine if they have content, you don't have. Maybe that's why the ranking, we look at the speed and performance of your servers. We determine.

Google business owner eighty percent
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

04:04 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"How search engines work. Steve. Wow. Is it so imperative for all the small business owners for other organizations for all the churches for anybody out there to be top in Google for the internet, search terms that your ideal unlikely buyers are looking for? Well, if you want to win, then you need to be at the top of Google when people search for what you're selling. So if you're not top Google, then you're probably on page three and page four, maybe page twenty. How would you process this idea? Steve? This is one. This is on my hair all the time. Not from our listeners. This is I talked about on yesterday's show, but I really feel like should talk about it one more time because I think somebody might missed yesterday's show and maybe somebody heard yesterday, but it didn't really fully sink. And this is why here lot. Where clay I tell you what we are business aboard, a man, and so we don't need internet. We are, we get our busier chip from from aboard, a man. You know how we always did it and I'm and I know I say, I'm like a redneck for this particular segment, but I'll tell you this, we, I'm a surgeon, narrow. I'm Niro surgeon in a one of these people don't. They don't go on the internet to find. Niro surge. Now they don't go on the internet to find a cosmetic surgeon because they do they do word and that's always been shebab and Ortho down test as well because I got time trio tab on my hands up, became Niro surgeon. Now I'm also Ortho kind of professional. Therefore, I only operate off a word of mouth entirely. I'll tell you this. Chip, I ask all my customers, say how you hear about it as I ever had some say the internet now, and that's why don't optimize my website because you see people were vitamin on the internet, then I would definitely invest the money into internet. No one ever finds on the and I pulled a at words report. One Google things well found is that nobody had actually found me on the internet. I'm not invest money in my website, agree with you. Now I got another thing I'm working on this controversial, but which is if you burn a witch, you know, how do you know she's a wit? Well, this Lote she's made out of wood. Yeah. So what you do, you burn people need and then they bird, then they're a witch burn kind of slowly than they weren't. With. I mean, this is the kind of stupid watch here. All the time series is the lack of. I hear this all the time. I was way into that conversation zone. Zone client said they burn witches most. I not. Not exaggerating. I had a neurosurgeon. I worked with in Denver, and this guy says he goes clay, none of my clients. We have a lot of patients, and I've never had a patient finest on the internet because you're not on the internet, right? It's simple. You there, they pull their ad words report that they, they feel like they know, but it's been about four minutes of going onto ad words on Google, and they've done re report and they realize that they've got none of their business comes from search engine optimization. So then they say, so, therefore I should not invest in search engine optimization. I'm trying to think of it like a parallel, but I can't even. We as a company, we only take on one hundred sixty clients. Okay, so we can't possibly work with anymore because there's so much work that goes into search engine optimization. And if you have a five hundred thousand dollars a year business up to probably three million dollar to filing your business, we're a great fit for you. But if you have a company like Oxy fresh or a huge brand and you wanna take it to the top, if you type in carpet cleaning quotes, Oxy fresh is now number one in the world. Yeah, but if you want to be top and you wanna spend some real money to get your real national brand top and Google Bruce clay and his team are absolutely the best. They're the best and they're going to have a three hundred point checklist. But he's, he said this, I want to make sure getting. He's going to charge you thousands of dollars per month up to a few million dollars a month. So if you're out there, you're saying to yourself, you know what I want to be top in the Google search engine results..

Google Niro surgeon Steve Chip Niro Oxy Bruce clay Ortho Denver five hundred thousand dollars three million dollar million dollars four minutes
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

04:10 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"To search engine optimization because you cannot rely on word of mouth alone, especially if you're trying to grow something and you have big goals you're trying to get to. So you've got to get out there. You've got to market. You've got to be on the top of the search results because it can literally be worth millions of dollars to you. Furthermore, you saying that the reason why you shouldn't optimize your website is because all your clients currently come from word of mouth would be like me living in the forest spending my entire day hunting for food and then saying to you, I have no need for this thing. You're talking about called the grocery store because all of the food that I eat comes from hunting so I don't need. I don't know what this is. You'll say it's two blocks away. So I walk to blah. I can go to the grocery store and have all the food I want. Nah, I don't need this thing. You call him an automobile horse. I read. I track every single thing I kill all of it comes from hunting so I don't need a grocery store. So screw off. I'm happy idiot and I don't do such engines either because one hundred percent of my business comes word of mouth. You see what happens is the other people who live in the forest with me. They're all extras from the movie, Robin Hood. The one with Kevin Costner, all of us, we all know word of mouth. I kill more DEA than anybody else out there. But if you do go to whatever that grocery store is, I would like to know if they sell beer because currently it takes me like a half a year to make it takes a long barrel. It takes me, you believe how long it takes me to crush the grapes to make the wine that they need a drink because hunting his boring. Wait a minute. So you're saying that there is a grocery store? Yes. Are you saying that my ideal. Likely bias eighty to ninety percent of using search engines to find the products and what? Yes. Do you know what this Meads owning to Forbes to is, you know what this means. This thing doesn't work. All right. Now back to our interview with Bruce clay search engine guru. But if you spin it out to a bunch of other sites or if people on other sites, steal your content that will actually impact your perception is being a quality site for that particular article. Google doesn't like the same article on multiple sites. They don't like your content on other sites. One more thing if what you did is you took the content and you randomly change a few of the words. Here we go. This is hot button for me that is considered spam by Google, not duplicate content. That's worse. Let you done is you've actually tried to take the same content and manipulate it to get rankings for substantially the same structured content in Google believes that that is spam. So if I have an article, whatever the article. Is about chocolate fountains in Los Angeles, and then somebody took it and put it chocolate fountains in New York. Both ends could receive a penalty for that. So again, if you're out there in your scamming and your spamming and you're playing the games, that's bad. But I think a lot of our listeners are are not trying to play games, but someone your office might be trying to play a game. I mean, you might be the owner of the business, but you hire somebody and they're going will, what's the fastest way to get this done? So I can go out and have a burrito. And so we're talking about scamming and spamming and things you shouldn't do. One of the things I have seen is people hiring a company in a third world country typically to write articles for them, and they use a service called a. spinner service the service, what it will do as you'll send them the links Bruce to a article that you like, and they'll promise they'll send it back paraphrased, right? I mean, that's that's what they do. But the problem is Google knows what you're doing. And as you mentioned earlier that that's a form of spam..

Google Bruce clay Kevin Costner Robin Hood DEA Los Angeles Meads Forbes New York one hundred percent ninety percent
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

03:56 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"You can buy back links so you can buy back links. There are sites out there today that will sell you back links, and you might say, well, how do I find if you just. Type in by back links, you're gonna find a lot of websites right now that they will. You can. You can pay like twenty cents back link or dollar back link and then they'll link back to you. Well, what happened was years ago with my company DJ connection. One of our competitors notice that we were beating them in Google search results. So they paid an affair surging company to put thousands of back links back to my website. Thus killing my surgeon rank in Bruce Klay realized that a lot of business owners were doing that to each other. They were actually taking each other's websites by putting bad links to your website to your competitions website in. So he invented a process called diss avow, which is where he educated the search engine optimization companies, Google being that kind of thing about how this practice was hurting small business owners because shady business owners were putting bad links from bad websites to good websites. And so that is what we're talking about any further do back to our inter. View with the search engine wizard, the father of search engine optimization. Mr. Bruce clay. And then to get rid of the bad links. However, we don't own those other sites, and that's where a special process called disavow was created. It turns out I actually was the guy that recommended it to the search engines to Matt Cutts and being an so what it was opposed to be is I have somebody linking to me that I don't want. I don't control their site. I don't want it to count against me. So there's a process in place supported by the search engines where I can actually get rid of the bad links pointing to me, I disavow them. What you're going to run into is you're always going to say, negative, SEO guys out there that are trying to poison your back wing profile, or you have. People who are naive and don't know anything about your product, but they think that you're cool site and they steal your site or they somehow scrape Google or something that actually hurts your overall ranking. At one point, I had about nine hundred thousand links to my website, which is a ridiculous number of links in my opinion, and it turned out that a majority of them were spammers or they came from Russia, and it was just somebody that wanted to poison me and lower my ranking by getting bad links pointing to me. Did you have a problem with Putin Putin get doing argument is that will happen to he? Did he dispute and he did. He claim that he was the father of search engines. Is that how that happened? No, that hasn't happened yet, but you know, you never know. All right. So you all these people linking to you from Russia that you. You had no connection with you thought yourself. I've got a. I've got to find a way to notify the search engines and you arguably created the strategy called disavowing links that correct. That is correct. Now I want to ask you this. This next question here as far as these are. These are the scamming, the spamming, and he don't a poison. Your website partner, Jonathan, and I were the renowned business coach, Eric chop who initially greeted you. When we we call today, we see this all of the time where you'll see a client, Eric..

Putin Putin Google Bruce Klay Russia Matt Cutts Mr. Bruce clay Eric chop partner Jonathan nine hundred thousand links
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

02:13 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"I mean, so if you don't find you're looking for in Google, right? And you go to yahu or being all of a sudden Google's. Relevant anymore. So Google always trying to increase the quality of the search results. It produces, which is why it's always trying to stop scammers and spammers. So free to talk about scammers and spammers never back today. Bruce people could just buy back links from a foreign country and they could be top and Google, and then how that doesn't work anymore. You remember that rose low course. I still run into a lot of sites poison themselves with those. So let's start with that one. If you purchased a bunch of back links that are absolutely not real, not legit there from pop pop-up websites and third world countries in by the way, Google knows how do you remove or disavow or say, hey, I don't want those backings. How do you remove those back links until Google, hey, or maybe you're rented rented a client. This is probably what three years ago their competitor bought back. Inks in pointed them at them as a way to hurt their rank. How do you disavow or get rid of bad back links? Well, the concept of links to you is it some other site doing it to you? I mean, you don't own that other site. They just choose the link to you and what you're referring to as bad links that a competitor pointed at us referred to his negative SEO. It is clearly their attempt to poison your back link profile in the eyes of the search engine. So the search engine thinks of you as a spam. What we want to be able to do is to monitor our own back links to determine what is acceptable and then to get rid of the bad links. However, we don't own those other sites, and that's where a special process called disavow was created. It turns out I actually was the guy that recommended it to the.

Google Bruce three years
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

01:59 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"Optimizing your website? Oh, absolutely. SEO has a tendency to be a loop in, as you know, loops, don't have an end. The search engine changing the outgrew them five times a day causes you to have to do different things. A good example is five years ago. Nobody was talking about mobile search being as important as it is in. Certainly nobody was talking about boysearch and nobody was talking about how different tags are being invented every year by the search engines to help them and the word ski. Wasn't even heard five years ago. So because the technology is moving ahead quickly focused on helping search engines, understand what you're about. So the proper answer can be given that change alone isn't going to end. I am another Sinai use my class, which is SEO is done when Google stops changing things. All your competition is dead. So me make sure those get that search engine optimization, Google, Larry, and Sergei started a Google. They're out of their other Stanford dorm rooms there. They started Google using campus computers. They grew it. They moved into the founder of who who's now the CEO of YouTube garage to grow the company. They kept growing. They brought on Eric Schmidt to be the CEO and to take the company to the next level, they regret they, they pushed back about monetize the company for a long time really resisting advertisements that kind of thing. They wanted to create the most pure and the best search results possible. So you'd always find the most relevant search results when using Google, but Google's the only company out there that you can kind of kill by simply switching to another search engine..

Google CEO Eric Schmidt YouTube founder Larry Sergei five years
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

03:25 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"To the top of search engine results and who better to teach you and I had to do it. Then the father of search engine optimization as an industry. The guy who literally has written the book on search of search engine optimization. The yearly addition of search engine for dummies. My friends, I introduce you to my friend, Bruce clay. And that's when you're going to do the heavy lifting deep thinking SEO that an average person could not even come close to being able to accomplish. So it's it's multiple steps. You have to go through them all and you know, that's the way you have to do it to get ranked. And so if if you have no competitors, none. Sure. I can get you ranked in a heartbe and if you have a million competitors, just do a query fear k-word you'll see how many different sites are out there. If these are real competitors, then it's going to take longer. The best I think we've done is we've had the ability to get a site to the top out of three point, five billion results, but it took two years. There is no easy button when you're doing CO. Okay. Okay. So this leads me into a. Bigger question. I tell people all the time this in Bruce you run a. Can I ask you how many people maybe employees? How many people work in your organization? How many people you said you occupy nine floors of my correct. Nine floors of a building. I actually have twelve suites, twelve suites. Sorry. So twelve. How many folks are working with you? I mean, do you have a couple of dozen guys? Do you have hundreds of people how many people are with? No, I I wanna make sure I say this correctly. We are extremely focused on basically taking no prisoners. Got it. We're the company go to when you unconditionally need to be in the top three. That's what we do in is result. We don't take every single account because they don't really Honi up in commit to doing the work necessary. One of the sayings I use, it's it's funny how you. Will never get the results for the work. You didn't do. And we run into that all the time. There is our big in their stomach. They're they have the ability to write a check, but they're not willing to do the work to get there and a problem that we run into often. But top overall work I, it's a tough thing I, this is something that I wanna I wanna get your take on because you have you have a big, a big team. I mean, people that work with you guys and thought about having the most employs necessarily. I'm just saying you guys have a team of people that really know what they're doing. You probably have front in coders back in coders. Content writers search engine experts, and you have a whole team there. And I think we have people that have been with us here at the company for over fifteen years, and people know what they're doing in people. What though search engine to be an overnight thinks someone said to me Clark as a business coach, what's the key to building a great team? I would say every week never stop interviewing step one step. To never stopped advertising that you're.

Bruce clay Clark fifteen years two years
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

04:59 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"In some industries were all your competitors have four hundred words. Four hundred might be a really good number, but if I am competing for an information source against Wikipedia, Google government dot gov, government pages, university pages that are writing about it, and they all have two thousand words. My four hundred word page isn't going to stand a chance you have to be equal and then better. And just being just showing up to party is not sufficient. Bruce, whatever. I have spoken at big conferences. I've spoken for Maytag in Hewlett Packard, o'reilly's auto parts and UPS lot of big companies get attending. That will come up to me. I'm sure you've never run into the Spurs, but someone will come up to you say they'll say, here's the deal here still, honestly, I willing to pay you guys up front quite a bit. And I just want to know how do I get to the top Google two weeks? I know you guys all preach that it's a process like growing tree and that you can't get to the top of Google media because you've all kind of agreed the secret society of preaching a process. But unlike planning a garden, unlike raising a child and unlike growing successful business, I want it to be a microwave thing and I'm willing to pay you Bruce right now. Forty grand up front me top and Google in two weeks. Let's go why Bruce is it not possible? Could explain to somebody that I run into people. You've never run into people. I've run into at my conferences that wanna be top Google in two weeks. Why can you not be top Google in two weeks? Many reasons. One, we don't know what's wrong with your site. We have to open the hood and look under it see where things are broken. If everything was working correctly, then theoretically. Everybody would be number one, but in fact, most sites are their own worst enemy, and sometimes I take site and change their life in a few weeks. I don't think too is realistic number. Let's say four, four. I can change your life in four weeks. Provided the reason you don't rake is you did something wrong. It's when you did everything right that it takes longer. And I view reviewing websites and fixing websites to be a little bit like a hospital. The very first thing you do, you cart the website into the emergency room and stop the bleeding. You make them, so they're not their worst enemy anymore. Then you take them into surgery, and that's when you're going to do the heavy lifting deep thinking SEO that an average person. Could not even come close to being able to accomplish. So it's it's multiple steps. You have to go through them all, and you know, that's the way you have to do it to get ranked. And so if if you have no competitors, none. Sure. I can get you ranked in a heartbeat, and if you have a million competitors, just do a query fear where you'll see how many different sites are out there. If these are real competitors, then it's going to take longer. The best I think we've done is we've had the ability to get a site to the top out of three point, five billion results, but it took two years. There is no easy button when you're doing the. Oh, okay. Okay. So this leads me into a bigger question. I tell people all the time this in Bruce. You run a. Can I ask you? I mean, how many people maybe employees, how many people work in your organization? How many people? Because you said you occupy nine floors and my correct nine floors of a building. I actually have twelve suites, twelve suites. Sorry. So twelve. How many folks are working with you? I mean, do you have a couple of dozen guys? Do you have hundreds of people how many people are? No, no, I I wanna make sure I say this correctly. We are extremely. Focused on basically taking no prisoners got where the company go to when you unconditionally need to be in the top three. That's what we do. And as a result, we don't take every single account because they don't really Honi up in commit to doing the work necessary. One of the sayings I use, it's it's funny how you will never get the results for the work. You didn't do. Say both time and money, and one way to do it is by having your office and printers supplies shipped directly to you..

Google Bruce Maytag Spurs Hewlett Packard o'reilly Wikipedia two weeks four weeks two years
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

03:10 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"Of search engine results, result of writing something like eighty pages about the origins of chocolate chocolate fountains how chocolate towns work, and it was all really well done. It was it was almost disturbing. Can you talk to me about why the volume of quality content really does matter? Sure. And this should be pretty clear if you understand what you would want when you do a search, there's a concept cult silencing we invented it. Oh, eighteen years ago. And what silo wing does is it says that you should have organized the content on your website in a clear hierarchy. That's actually one of the Google webmaster guidelines. So in a clear hierarchy, what Google was looking for is a bunch of interconnected pages that are on the same theme. So what you did is you created of large group of pages that were clearly different. They had different purposes, but they're all about the same topic, the same theme. And so what Google does is it looks at your website and sees that you have these connected pages and therefore they assume that you are more of an expert than somebody that doesn't. So if your site is poorly structured, you're not going to rank as well. Somebody that has a pro. Oppor Lee structured website the architecture and the way your pages are tied together, make a lot of difference. So we'll go and use that as an example. If I wanted to find a site about chocolate fountains, if there was a site that had one page about them or another site that has twenty pages about them, that user would prefer the twenty pages. It's more content, more information, better able to satisfy them. And we all have to believe Google knows that. So Google is looking at how much content that is quality. It has to be quality how much quality content is interconnected to build a theme that matches what people are searching for. And if you build that correctly in a nice hierarchy connected correctly, then you can perform very. It well in search, and that's what you had done. You know, Bruce, I actually was the head of a group called the Tulsa bridal association, which was the group that through the wedding shows in Tulsa, we started the Tulsa wedding show were brides would go and gather at these banquet halls, maybe thousand brides in one banquet hall at one time with renaissance hotel, and they're all trying to find their their wedding vendors. Remember of inter in particular, pulled me aside one time, and she says to me, she had a wedding bridal store and she says, how did you find the time to write hundreds of pages of content on DJ connection dot com? And I.

Google Tulsa Tulsa bridal association Oppor Lee Bruce eighteen years
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

05:00 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"The number has consistently been the lowest number ivory members eighty four percent. But I think it's consistently over that also understand statistic, which is ninety four percent of all people. Click on only the first page of Google, which means you have to be in the top ten. So yeah, you gotta you gotta be there if you expect to satisfy anybody queries. I think that probably your entire audience finds things are at least fines reviews in certainly how To's and things like that online digital is the way of the world now and yet you gotta be there. Now we talk about you kind of get high level. We gotta have a website that Google can crawl that the spiders can index now want to get a little more into the details of this. There's a stuff called meta content which you write so eloquently about in your book searching. Dummies that only took you a couple years to finish it so detailed. I'm telling you that book Bruce. I'm not sure if you make any money every time you buy a copy of that book. But that book is awesome. Searching for dummies with Bruce clay. Talk to me about meta data. Meta content things like the title tag and the description and the key, or did I say the vast majority of our listeners have no idea what meta title is a meta description is what key words are. They just have no concept of these things. Could you kind of explain it in a way that a simple mind like me might grass most of our listeners, Bruce, very intelligent people. But if you're talking to me, break it down, make it make it simple for my cranium. So you went to be at your low, right? Because I, I am a shallow Hal. Okay. So meta data, actually meta data is data about data. So in a portion of your web page, commonly referred to as the head section, the top of the source code, you have a section which has data these content fields that describe white your pages supposed to be about and inet area. There's typically what would be a number of key on tags. One is the title tag most commonly recognized because when you do a Google search, the link that you get to click on that is actually the title tag of the page. You're clicking. The second part is a description tag. So it's called a meta description, and it is the part in the Google search results that commonly show up. Under the title, and that's where you would put a call to action. That's where you would describe why people should click to year site. So those have to be balanced out against the content of your sight or there's a mismatch and Google won't like you. There's other tags, there's a keyword tag, which is logically used as sort of a just the list of words that should be on the page. I ask you a question about that for the listeners out there. I have a question about keywords there. Let's see. I cut hair on the haircut on the hairstylist and I'm in Boise. Talk to me about keywords of. I'm cutting harem in Boise. I think some people are just unfamiliar with that term at all. We have hundreds of thousands of people that download this podcast. I wanna make sure nobody gets left behind. If I cut here for women in Boise. What kind of keywords would you be talking about? I would think hair cutting, certainly, Boise. These are things that somebody might string together in a query like a search like a search. So in an interesting statistic is seventy percent of all searches have not been searched on in the last six months? Yes, repeat it again, that right there is a knowledge bomb for somebody is repeated. Seventy percent of all searches have not been searched for in the last six months, that main. So if I am in Boise and it, I need to find a dentist because at two AM I broke my tooth, you're not gonna just search for dentist. You're going to search for emergency dental repair Boise right now. I'm in pain, and you know that is a string of keywords that most often are not on any websites. So when you come up with key words and content and things for your web page, you need to think about how somebody might actually try to find you in use those words.

Google Boise Bruce clay six months eighty four percent ninety four percent Seventy percent seventy percent
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

02:48 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"Visual, which doesn't help a search engine. The search engine basically is blind deaf and dumb. It read your site. There's three ways the influence ranking, but one of them is it will read your site and it will attempt to determine what you're about by looking at your content and by looking at how pay Jay is connected to page be and the infrastructure and nature of your words really determines what the search engine. Thinks you're about now out of people in a very visual environment. They have very few words and a lot of really pretty pictures, and the search engine cannot understand what that is. Now, there's two other things that fit and I'll just go into briefly one is what's referred to as back links where other sites linked to you. Well, if you're content is pretty, you might be able to get some links and a great many offshore SEO companies. That's what they focus on, but that is not going to make you an expert. It's just going to be a bunch of people linked to you. The third part is something called rank brain, which is the Google algorithm, and it's based on click throughs. So if you don't rank, you don't get clicked. If you don't get click, there's no dwell time or perception of your quality in. So it becomes almost a self offending prophecy that the best ranked sites perform the. Test. So the only way of website can really get to the top is to build something that a search engine can perceive to be authoritative information, quality information. And then the search engine can put you at the top and then you will get links, and then you will have ranked brain like you and then you're pretty well entrenched overtime. So all those things have to play together. You can't just do one in expected to be there, but pretty sites, everybody loves a pretty sight love it. Oh, Google, of's it. Yeah, the prettier your site, the more likely you are to have to buy pay per click in order to get your traffic right now. Here's the thing about it. I hear a lot of people say, this is what people say. A lot of times we'll say, gosh, you know, but Nike Nike doesn't have a lot of content. Bruce. They have a lot of pictures, Adidas, and I would say, well, it's. Because Nike and Adidas are spending millions and billions on advertising driving Pitt. By the way, people are typing Nike dot com everyday. But if you're the average Plummer Dennis doctor lawyer whoever you are, the.

Nike Google Adidas Plummer Dennis Pitt Jay Bruce
"bruce clay" Discussed on Thrivetime Show | Business School without the BS

Thrivetime Show | Business School without the BS

04:53 min | 2 years ago

"bruce clay" Discussed on Thrivetime Show | Business School without the BS

"This is the million dollar show. It's going to change somebody's life and I'm excited to introduce you to my friend Mr. Bruce clay, the father of search engine optimization. Bruce Klay the author of search engine for dummies, the world's number one search engine expert in the house. Bruce. How are you? I'm doing great. Thank you. Bros your book search engine for dummies took me and I'm not exaggerating about seven to eight weeks to read it. I have the highlighter to prove it and anad read it again and again to fully understand it. The last version I read was seven hundred sixty something pages long, Helen. Did it take you to write surge engine for dummies? So widely approached us, and it took a while to actually end up with the agreements that we were going to ride it. The dummy series is pretty specific, so it's worth it understand that that the difference between dummies book and a normal book is that dummies will not allow you to define us attorney. That's not defined in the. A book. So we wrote it, we send it to the editors and they totally toward apart because we're used to the jargon of the industry. Right? And they weren't so mechanically. The first version of the book took over a year while. I think a lot of listeners a year working on a book concede like a long time in my start here book me a couple years from start to finish. How long did it take you to go from total start to finish? Well, we were lucky. We do a course on SEO. It's a classroom course for people who really need to know how it works. So we already had an outline for the entire book. All we had to do is actually go through our course materials and write it down for everybody else. The the job wasn't that hard. It was the actual writing. And when I say year, I'm not talking about car time for fifty two weeks. I'm talking about one year of tracked time for us to actually fulltime work on that book. You know, wildly approached you to write the book. I know about you because. I'm big into the big in the franchise world. We're good lot of franchisees on franchise ORs. I work with a lot of business owners and your name comes up in conversations a lot in for the listeners out there who don't know your name, but who will undoubtably search you on Google in the search engines and have find the book surgeon for dummies and find your website. Can you explain how you became the search engine guru that you are today? Absolutely. This was back in January of nineteen. Ninety six for those. You remember that far back. I think that's when out gore invented the internet. Thank you l.. But yeah, Janury ninety six on my dining room table. I was deciding I wanted to try my hand. It consulting. I had had, you know, large corporate positions, but I wanted to consult. I thought it was going to be somewhat easy. Bachelor's is in math and computer science have an MBA thought, hey, this marketing thing and programming and algorithms is right up my alley. So I started doing it. Then it took off and it just grew hired. A couple people kept growing hired a couple more. I'm now located in southern California in a suite of twelve offices with offices around the world. So it has certainly grown over twenty two years. You're right. I've been given credit for basically being one of the founder. IRS of the entire industry. In fact, if you do Google search for who is the father of SEO, I show up a real quick Rick. I have an audio clip from somebody a whiz. We're talking about fathers and father related conversations. Perhaps the listeners out there aren't as familiar with Star Wars as I am. But there was a a scene in that movie where Darth Vader was claiming to be Luke's father, and you just claim to be the potential father of the search engine industries. So Bruce Vitz, okay, I wanna play audio excerpts one of our listeners called in and wanted to leave this for you. Bruce. Are you ready for this? I'm ready here. We go..

Mr. Bruce clay Google Bruce Klay Bruce Vitz Darth Vader Helen us attorney California IRS gore Janury Bachelor founder Luke Rick