8 Burst results for "Brian lesser"

"brian lesser" Discussed on AdExchanger Talks

AdExchanger Talks

03:15 min | Last month

"brian lesser" Discussed on AdExchanger Talks

"Some has made some really notable moves over the last six months in september at named former zander group. ceo. Brian lesser as its executive chairman. In october hired lauren wetzel. Lauren is my guest today and She's i would say a protege of brian's she they were together exander. She was his chief of staff and among other roles zander At impo some she's going to be president of north america strategy and operations And then after. Brian lesser became executive chairman in december and went ahead and brought him on as ceo. So lots of big moves there All quite interesting. And i'm delighted to have lauren onto share her perspective. And help us understand. The opportunity info is going after lauren. Welcome is act. thanks so much for having me. Thank you for doing this on. What is a holiday for many people. Us happy presidents day. Who's your favorite president. Don't answer that. I definitely know better than to that question. So just a little on your background here. You were a deloitte before you went to zander. Just sort of give us an overview of what you did a deloitte zander before we talk about info some short so at deloitte. I was an engagement manager. Focused in the strategy. Practice and my clients were primarily large media. Entertainment technology clients I also within that took on a variety of roles within sort of as strategy new product launches and with a little bit of focus on. Tbn video my final client. While i was at deloitte was. At and they were acquiring time warner and i focused on a strategy project Answering the question what does. At and t. And time warner do for advertising with their advertising assets which ended up bringing on a brian lesser to lead that business and so he kind of came in to that engagement when i was still consulting a part of deloitte and he effectively built his business plan in the first forty five days which ended up being the the serbs leads to bear zander eventually and sort of pitched an idea of of me helping and that capacity you started as chief of staff and then eventually led to running strategy and corporate development for him and so for me can evatt tenure within. At and t. In the journey for them to launch a new advertising business has been over four years now and then in my final kind of role at zander. That's actually the the role. I was when i was introduced. Infrasonic it really is sort of all full circle. But that's a little bit more on the deloitte in the eighteen t project that that many people may not know before i sort of joined zander. Gotcha and i'm curious your assessment of zander. Now that you've left. I mean we don't need to get go too. Deep on this but you know bryant. Great leader came in with a real vision to create. you know an ad.

Lauren lauren december bryant deloitte october Brian today lauren wetzel brian first forty five days september zander over four years last six months zander group deloitte zander presidents day north america eighteen t
"brian lesser" Discussed on NewsRadio KFBK

NewsRadio KFBK

02:26 min | 2 years ago

"brian lesser" Discussed on NewsRadio KFBK

"And conditions apply. Checks dot com for details. News ninety three point one. K F, B case -cremento, number one for breaking news, traffic, and weather. This is K F, B K. We can live. All right. Let's talk about the future. News ninety three point one KFB k we can live ten till six. Coming up. Rush limbaugh. Right wing radio. Gavin Newsom favorite. All right. Finally, to wrap with this. I found this great piece from. Millais patel. I don't see the source here. All right. Well, okay. And I. L. A. Y. P. A. T. E L. Patel. So have you Google that I'll post it on Twitter later? But this is a great piece. It looks to me like. You may have heard of this. AT and T. Has now transformed itself into a media colossus Bhai buying Time Warner. And understanding, you know, that that has an incredible array of content available to HBO CNN TNT the like. In combination with its huge distribution networks. Across mobile broadband directtv, and you've verse. This is something that will fascinate you. Here's a quote, so you and your neighbor. This is how it's going to work think about this. So you and your neighbor, both direct TV customers. You're watching the same live program at the same time. This is Brian lesser, who oversees the vast data crunching operation that supports this kind of advertising at AT and T..

"brian lesser" Discussed on The Information's 411

The Information's 411

07:41 min | 2 years ago

"brian lesser" Discussed on The Information's 411

"Folks at Turner were like, that's interesting. He's not a TV guy. Then the first thing that they do after the deal closes the deal being after eighteen by Time Warner is they bought app nexus, which is a exchange to buy and sell ads, but it's primarily digital banner ads. Which is fine. But everyone was like, well, if you you're talking about creating this targeted addressable advertising machine, why is this the first thing you're buying? By the way, that they thought at nexus as technology and ability to crunch data was going to be transferable to television jenness, g things. One is banshee. She the engineering resources that they bought a team. I believe it's four hundred engineers that would comment build up the video and be able to, you know, do that rather than just starting from scratch and sure there's something definitely to be said for that. But it's you know, it's not an easy process. This is going to be it's really hard. The second thing is I think Brian let me my understanding stores Brian lesser had hoped that he was going to be able to do tack on after this happens after at nexus to help build up the video capabilities and given eighteen debt levels that was not the case notes with the story. Also in parts resembles the sort of frequent mean, we have in the tech world where you know, a old line company buys a digital company. And the integration process doesn't go. Very well. I mean within app nexus is that what you sort of happening too is just a clashing of of cultures and executives. After they bought up nexus bright o'kelly's the CEO about next. Brian was the job Ryan loss on the board up next those? You know, an AT plants is huge. Conference in Santa Barbara, the Ritz Carlton, we're gonna unveil Andrew at those and like within days before the conference brought in Brian Kelly. I think he was supposed to speak or it was on the agenda often is off the agenda was kind of wondering what happened to have. Apparently, he'd left kind of sort of bitter falling out with Brian lesser over things. Like retention bonus. Getting retention for him in for his staff severance, and then all the way to you know, disagreement about the name of Zander, which is named after Alexander Graham Bell who I guess has some ties he's evolved in some studies having to the affiliate him with xenophobia. So goes deep deficit, right? Exactly. So he left right away. They bought his banner ad. You know, the people are like what's going on no-one consulted? Anyone Shurmur before they bought app next? Says so you know, that caused a lot of you know, lot of tension. Sure. A as you mentioned in the story, the president of Turner, David Levy who very kind of old timey been around the TV ad world for a long time. Not a huge fan of that deal. Now, he was not a fan of app. Nexus trauma had actually decided to cut ties without nexus. Just a couple months before eighteen Tepa, but Apmac says because it wasn't it wasn't performing at the standard that wanted see perform. So Tara folks, including David Levy, I heard was most local about those were very surprised and dismayed at the position. No, it sounds like, you know, with the integration process. A lot of the stuff is historical. And it's really only been the last month or two that we've seen the integration process of Warner media happening inside AT and T they put some new executives in charge of the as business. I mean, how are things shaping up in in the most recent you know, couple of weeks. So I had you know, they have their up fronts in mid-may. So I do get the sense that things are going smooth are. I mean the way. It's going to be there. The to have these to the issues to add sales, forces rights Turner, hasn't ads sales floors still worm you had stores and Zander has an ad sales force both wanna market, and so that's complicated. Right. Because the they're they've different PNL's, and it's not clear as to how long that structures in Alaska. My guess is that they're doing that? Because quite frankly, the turnaround sales for a snake plus money and Zander doesn't yet. So that's an issue. I also have to say I'm not clear how the top dogs are all getting along. Like, obviously David lease that down. But I'm not sure how one or media head jumps danke and Brian lesser with that relationships like ROY. And like you said Bryan doesn't report to him. He reports into a different executive at at AT and T, you know, I remember talking to people about Zander a couple of months ago, this is people in the ad buying world. And there was a lot of folk behind it, or at least they saw them as a real threat to Facebook and Google as someone that could consolidate a lot of inventory, how the targeting technology can really make go at it. No like, I said, this is a couple of months ago. I mean, as you reporting the story and talking to people in the media buying world. I mean, what's the senses are still a belief that there's real potential for this or people kind of wary and release stepping back and saying let's see if they can get their shit together. That's a good point advertisers are goalless. They're bullish Zander. They love. Love I mean, because what the promises compared to what other promises of the made to them. It does seem like it's the most compelling, right? It's not a consortium which has prevent from the old days of the canoe, Sean, which was the first to try to dress the ball like, so they think okay. Will they won't have that kind of messy mess, and they have the mobile data on top of the TV data. So yeah, that's really interesting to us. It's just a matter of execution if they can get the TV networks onboard wrote wrote in a lot of that stuff is still up in the air. What are you looking for next, by the way? I mean, what do you think for people paying attention to this will we'll give a clear signal as to what direction this process is heading. You know? So they're having are up front mid may. I think it'll be really interesting to see what they announced what that announcement actually me. And I think people have to like kinda dig in. If they say the head deals with TV networks, what kind of inventory does that really include? I also interested to see what happens with some of these consortium like open, a P off launched a competing product competing marketplace yesterday, they announced it it's supposed to come out. I think in the fall, but Okinawa Ps members are all going to allow consolidation themselves. So interested to see what happens with that as well. You're for sure we'll lots of pay attention to Jessica thank you for taking the time and digging in the trenches of Zanny, and we will we'll be watching. We

Zander Turner Brian Brian lesser David Levy AT Time Warner Alexander Graham Bell Brian Kelly Okinawa CEO Alaska Ritz Carlton Shurmur Tepa Facebook Santa Barbara Jessica president
"brian lesser" Discussed on The Information's 411

The Information's 411

08:00 min | 2 years ago

"brian lesser" Discussed on The Information's 411

"Everybody the intermissions Ford. One year weekly podcast brought to you by the reporting team at the information. This is Tom Dotan your regular host. We've got two parts of this episode today. I I'm talking to Jessica two-goal. She had a big feature today about Sander, the addressable advertising division inside AT and T. This is basically AT's gamble to take on the digital advertisers like Facebook and Google in using their data and television inventory to create a massive advertising powerhouse and Shaq. It's not going all that. Well, this is a strategy. That's been attempted several times by other non tech companies and always seems to run into a couple of snags. So Jessica profiled the latest ones happening over AT and T that I'm talking to Kevin McLaughlin about apple and Amazon and cloud storage. Apple has begun to move some of its business away from Amazon in a bid for at least a little self sufficiency. And it speaks a lot to the state of cloud. These days. And how some companies try to go it alone other companies or reliance on the public cloud and some people are somewhere in the middle. Or does the story talking about the Sepah sewed? Let's get on over to Jessica too. Richest one of the long-suffering strategies kind of in the mobile world is trying to use their data in order to be competitive with the digital companies like Facebook, and Google and AT and T is sort of the latest attempt or of this strategy and in the store that you publish today. It looks like it's really really struggling. So I mean before we get into the specifics of Zander and all the stuff that's gone on internally at AT and T and Warner media. Maybe if you could just explain from abroad level, what is the promise of targeted TV advertising. Okay, promise of targeted or addressable advertising, which but AT's ultimately going for is that you, and I could be watching the same show in our homes, but you would see an ad for one kind of car, and I might see at nother kind of car that I looking to buy its individual household. Liberty one on one advertising people have been trying to do this for years AT and T part of their argument for buying time. Warner was we're gonna have this rate premium contents and our eighteen data and the set top box data that we have through our direct TV satellites we're gonna be able to really do this and helped industry compete with Facebook and Google. So I mean as the go down the path to putting this together problem store to crop up almost almost immediately. I mean. Let's talk first about just the attempt to try to get other TV networks on board. I mean what what was the strategy there? And what happened as AT and T tried to do it? So there will they're still trying to do it. Right. They need TV networks onboard because TV networks of the ones that have the ad inventory. Right. So when you see watch show an hour long show. Two minutes of those ads are coming from your cable or satellite operator riots for me. It's spectrum the rest of it. The sixteen to eighteen minutes is owned by whatever channel network. The media company owns that network. Whatever it that comes from them. They are one selling it making money. Right. So most of the ads come from the TV networks, so it's crucial that AT gets deals with the TV networks, but thing is like AT and T doesn't wanna let the TV networks cellar, which is a huge sticking point. Because the TV networks. Have been selling ads since the beginning of TV ads. They don't wanna give up control. They wanna be able to do it. They don't wanna give up the relationship with the advertisers. So that is like a completely like non starter win every TV network. I've spoken to. The other part of it is to eighteen says, okay. You don't wanna do it with? They're trying to do. Now is basically pressure that heating at works to signed deals to give them some of their ads spots through their Parag associations. I'll remember direct as one of the biggest distributors of TV. You know, there's having very aggressive negotiations with the TV networks. Oh, saying if you want us to carry your channels on direct TV, you need to give us some of your Atta, Victoria. But even there they're not really having reut right in. I mean, the like you're saying they have the leverage. But I guess it's just not enough to be able to to push this across the line. So this is what I'll say, yes. I mean, not yet. So they just had to deal with Viacom, right? And that was very closely watched negotiation, the ams news leaks that by Viacom did sign a deal. And but as our store in my story shows, it's not there's no TV Dettori part of that deal right now Joe banner ad the Dory. So. TV networks are just not playing ball right now. Now that could change in aging tease hope is that they're doing some of this targeted advertising not address book targeted advertising with the former Turner. Now Warner media now so with the hope is that people are going to see them be so successful with that. If they are going to wanna play off. I mean, one of the elements of this that I find fascinating is that in following, you know, the rise of digital companies in the fall of TV networks and their ad rates. Intern is that they really see I think the United in their belief that Facebook and Google and all these kind of big digital media companies or an enemy of theirs. They really are pulling money from TV ad budgets to extent at least or they worry that it's going to happen. So you would think there would be a United front or they would need to be some sort of United front and there've been attempts in the past to do this. I mean, it sounds like your story touches on this. You know within the con-. Next of AT and T, but why isn't there better collaboration across other TV networks and TV companies to pull their inventory together use their data and try to say in a United front combat digital media companies. Is going on. So you have the cable companies Comcast is majority owner of MCC, which is with charter Cox. And that's like something like it believe it's forty five million households. So they're doing something. Then you have the TV programmers that are doing things with what's called open AP. The problem is any the TV programmers interests and the cable operators interests are not alive. You are things apply. Ration-? But this is only gonna work if everyone comes together, right, right? May just hasn't happened yet in the way that it probably needs to. All right. Let's go inside AT and T for a moment as they're trying to put this together. So the person that is the spear point or the tip of the spear for AT and T and trying to pull this off is this is this executive Brian lesser. What can you tell us about Brian? So Brian is he's a seasoned digital advertising executive. He was with that a team is on the board of open AP. He was wig group am, and you know, he understands digital advertising I think he understands buying advertising. He's not a TV guy. So when he was first tapped as to head up this Andhra business ramble Stevenson, hire them he reports. Randal Stevenson, some folks

AT Facebook Google Jessica Warner media Tom Dotan apple Ford Kevin McLaughlin Amazon Brian lesser Sander Viacom Victoria Randal Stevenson Shaq Warner
"brian lesser" Discussed on The Word From Mouth

The Word From Mouth

10:24 min | 2 years ago

"brian lesser" Discussed on The Word From Mouth

"An audience contain to build no question. So this is kind of how soon are we or how far away are we from Pixar Wally being our reality. In what way? So I just think about. Basically, the the reality in the world around us, and the physical location physical people is breaking down to more of this augmentation reality with virtual around, and it seems like a lot of that is moving towards entertainment experiences and three anything even even airlines now are looking at integrating virtual reality. I mean that's happening now, which means I don't I no longer experience the airline flight. I'm trying to disengage myself completely from that experience into a virtual experience. Yeah. Much kids. Watch TV in the back seat of the car are looking out the window, by the way. Even now, it's interesting when you take a look at some of these smart sets in vices what you can do with them. They're on some smart sets. You can order Uber rides right now. If you have Amazon fire TV operating your television set or as a streaming stick you can order any Amazon product. That you want. It's also one apple TV on apple TV pizza from Papa John's and entertainment tickets from stubhub. The concern is is that they're not publicizing it. Nothing. They're not publicizing what they can do. What what when you look at what apple did last month when they didn't talk. I think what apple TV, and you know, when you're you know, from covering that apple TV is ten thousand APs all sorts of apps. They're doing virtual reality television that with a couple of little star based here in New York. And they don't talk about it. You can't say anything what what is new. Why are you scared? Why are you scared about showcasing what your developers are coming up with that can benefit we the public? Do you think could be impart knowledge gap on the part of even the press to even understand what's happening to report on it to even know that there's news there and to be connected with those world. I mean, I know it's partly the responsibility of the companies that are developing these products programming so forth to to make that known. But we are we in a in a chasm of knowledge right now. Well, also wonder if the gap is in. The companies themselves. I mean, we've been talking a lot about how there's there's tremendous gaps of knowledge in internal communications. And we saw with a couple of major companies that we interviewed back in the day on materials your business where entire division heads had no idea what the other divisions were doing. So I wonder if we're not so geared up to promote a device or a phone for in Apple's case, they actually don't know what it is to to really talking about in the other aspects. It is kind of interesting how the next ratio of an apple phone is big news and. It's actually. Way more interesting out there, but thing millions of people now have apple TV, millions of people have Amazon fire. Millions of people have Google Chrome cast millions of people have Roku. Why aren't you taking the initiative to talk about what is new what you can do where where things are going? Why can't you show up a TV industry conferences and do panel sessions about here's where we're at as a medium, both the the advantages of what you're doing and also pitfalls their concerns about privacy looking about other things to how you exactly doing merchandising. How do you deal the merchandise? So it gets the price get to the consumer. And also, I think that there is this. I think the again, I think TV industry conferences have to take the initiative also to do panels about smart TV and not bunch them in with over the top budge them with other like the whole wide world of technology. Do specific things about about this about this part of the business, and and get the tech and get the tech players to come in to New York or Chicago, all Angeles and talk about about what you're up to. I think there is this knowledge gap. And part of the problem is that if reporters don't see what these folks are up to it's like out of mine, but that does not excuse reporters and journalists who cover television or cover technology from get it get into what's going on here getting to this world and get yourself speed about it. And and see what's happening because there's a lot happening. We are seeing breaking news all over the place. I will say this advertising week which had been guilty of not covering smart did to their credit a bunch of panels out there event here in New York last week and on Monday that whole track about smart TVs, set smart TV advertising, and they were able to get the Brian lesser the head of AT's new unit. Zander to come on right off the bat and talk about what he's up to which was a smart move on them. So this is this is a fascinating conversation. And maybe this this this can be a microscopic contribution to the missing conversation that you're talking about. But what I love to know is. As a man who's certainly a significant part of the work that you do has to do with television. Specifically as you look at the podcasting arena. What turns you on because over the years television. You've you've developed sensibilities, no doubt, perhaps they've matured or transformed as to what still excites you. About you know, millions of people have apple TV. Let's I so maybe that's not exciting anymore, except where the potential is. So in podcasting rate now what actually is getting your attention. Well for me doing my program. What I love about it. It's live. I love live radio. I love the fact that or live audio because it's a magic of and you when you have the chance to interview the key people make TV happen weakened weak out and hear what they are up to. And you giving them a platform the podcast, you're giving people a platform where you're giving a topic a platform by which to make up its mind about do I accept this or not accept this program? This philosophy this way, we're going with our country or not. So I love the fact that it's live. I love the fact that the audience can interact with my show, we give them the opportunity every program because we're live to call in or chatroom in their thoughts or their questions. So I like the fact that the guests can get instant feedback instant reaction to what they're doing. For example, on my show this week. I had a journalist of at Washington, Ron kanter's. Now, an actor has been an active director for several for several decades now and he's doing off Broadway show. Called spin off about the world of television. He's also gonna be in the cast of network, which the antiquated Broadway show at the Blasco theater coming with Bryan, Cranston and taxonomic line. Very and saying that Netflix is having TV stars in the major roles where the movie had big stars like William Holden and Faye. Dunaway doing talking about head shifts. Film and somebody called up said I saw your play. And this is what I got from it. And to have that kind of interaction between Ron candidates. That's the actors actor's name and the guest, and the caller is really great. I love that kind of electricity and that sensitivity because it gets that you're reaching an audience and the owns reaching back to you. I always loved that about radio. And I've always liked that about podcast, by the way. I never referred to my show as a podcast, I referred to as the live at I live inter- internet deserved radio show 'cause we were destroyed on the net live, and then it becomes a pod. And then we go podcast form. But where I love about this art for and I think we podcast become an art form in that you're covering you doing drama, you're covering topics. True crime, you're covering etc. Is that you have a wide open imagination. And you also have the ability to really. Move an audience any given time there is this is this a sudden you can make you can impact. Inspire alert audience of something other. They may not have been touch more than and that's nothing like it. It's it's a great sensation. And what keeps you going is? Also, the fact that as far as a touch with television goes is that we're seeing an expansion of television can do we're seeing a expansion television move inspire and the same thing also with radio, by the way, I should point out audible dot com, which is owned by John is our sponsor and one of the things that people now is doing. In addition to audio books is original audio productions under the audible theater banner. They're giving one woman one man shows that doing plays. And I think that that's a great again wonderful direction for audio and podcast ago is expand the medium expand. What you can do expand the opportunities that people have. And there's nothing like it. There was nothing like a covering this field and covering the way. I am. Excellent. Inter in terms of the reach that you talk about how can people reach your show and make connection with you. Well, we're on every Monday and Friday and sometimes other days two, three o'clock eastern new in the west coast. It's on WWW dot blogs dot com was simulcasts WWW dot speaker dot com. And then when a matter of minutes when we get done either at four o'clock or four thirty on the east coast one thirty on the west we then are available on the iheartradio podcast network. Then why was to work with by the way, we started with them in December and we've actually grown our audience both live and replay. Thanks them in part. And you can also catch us on apple TV on their podcast app. I tunes speakers podcast app as well. And and you can also reach me by Email at Simon apple zero for it. Yahoo dot com or you can also check out my columns

apple Amazon New York Papa John Pixar stubhub Ron kanter Netflix Blasco theater Zander director AT Yahoo Dunaway Washington Brian
"brian lesser" Discussed on Boss Files with Poppy Harlow

Boss Files with Poppy Harlow

08:33 min | 2 years ago

"brian lesser" Discussed on Boss Files with Poppy Harlow

"The department of Justice is appealing. The merger of AT and t. and Time Warner you told the Wall Street Journal earlier this month. I have sneaking suspicion. When we announce steel head, we said that we were selling CNN. I probably wouldn't have had the issues that it had surrounding getting this deal approved. You didn't sell us. You could have. Why is CNN such valuable asset to this company will mentioned earlier this first and foremost of principal issue. But as you think about a world of media and entertainment combined with a world of wireless distribution, live time sensitive content is we think the killer app, right? And there's no killer app for that quite a measures up to news. And I think news is one of these areas that we just want to be very prominent in this area. I think it has a strong social level too, but just as a business aspect, live premium content news and sports are hugely important. If you could follow ups and then let's move on. Have you spoken to the president or senior staff in the White House since since judge, Leon handed down decision since the foods, people administration idled that's not think I don't. I don't think so. The president, not the pros. Do you worry that any future AT and t. deals that may come before the government will be Adler adversely affected by the president's animus towards CNN. So do you have any concern that any future issues AT and t. may have before the government deals at eighteen we have with the government contracts. Anything may be adversely affected because of the president's animus toward CNN. No, I hope not. And so far we've seen no evidence that that's the case. I mean it was a hotly litigated thing. It was people got bloodied up in it, but the contest was over and I everybody seems to be moving on all that you're building costs a lot of money. And since this deal has closed eighteen now has one hundred and eighty billion dollars in debt. You've said despite that, despite those numbers were not going to be penny wise and pound foolish. If you don't invest top tier, you won't remain top tier. What do you see that the analysts who have questions about this don't see and what does it mean for all these investments. I could not agree more strongly. I have deep conviction what you just said. If you're not investing in this industry at the top tier, you will not remain top to your. So we're going to continue to invest. We have every year that since I've held his job, we have invested each year more in the United States of America that any other company period. We invested incredibly high rate and we're going to invest this year somewhere in the order of twenty five billion dollars, which will once again be the highest of any company in the United States. People talk about the debt load and we did take on a lot of debt to do this deal. And but what I told Wall Street last week is this company is very healthy. It generates a lot of cash flow, and if we just take every discretionary dollar of cash flow after our dividends and apply to debt pay down for the next fifteen months, we exit twenty nineteen back at two and a half times debt to EBA financial geek term, but it's back to kind of a more normal level of debt for us. So look, we're going to have to suck it up for the next fifteen months. Four years, you think it'll take. To get back to this level that I just told you into twenty nineteen. We'll be back to a level that, yeah, at two and a half times data, I would tell you at that that level of debt been aboard starts asked her to keep paying down debt or should start buying back stock, right? So what I want to get to is that kind of level by twenty nine nineteen nine. We have good line of sight to making that happen. So of all the areas that I'm spending my, my sleepless nights worrying about that one is it in my top five? You gave an interview five years ago to leaders magazine, and he said size is a tractor from innovation. How do you keep innovating with how big this company is now? How are you going to do that and how are you going to guard the culture? And I guess, how are you gonna make all of us in the media side of it move faster since you think we're crawling? It's Scooby, my big, my big. First of all you. I completely agree with that. That size is detractors to innovation into speed. And so when you create a big company like this, you have to start creating small areas and it changes how you govern a company. So John stinky runs water media. He runs water media and I have to, I have to think differently about how I manage a business like this Jones stinky and I cannot I cannot be involved in the level of detail with him that I would have been three or four years ago. The company will come to a grinding halt. If I do that the same way with John Donovan who runs a communications business, Brian lesser who runs us advertising business, I have to turn him loose. This is really hard for a guy like going. It's really hard, but I think it's going well, but I think it's going quite well and, and so you got to put the structure in place the controls and the governance mechanisms to make sure that these guys have the freedom to flexibility to move. Right? You, you buy companies, smart leaders and you let them do their job, but well, that's exactly right. And that's that's where we are. I think we've got Laurie Lee who runs all the Latin American portfolios doing a great job, and these people are now running their businesses. Now we have certain synergies we have to get. So Brian, lesser Brian, lesser in Zander will not succeed. If he is not tightly coordinated with John stanky and his massive inventory of advertising Turner, and he will not succeed if he doesn't have ready access and putting to work the data that comes out of our big distribution company in those one hundred ninety million customer relationships. So you have to build in the the connective tissue to make sure you're executing on these things. That's the art rather than science crasher Brian, no pressure to Brian where you got a hell of a lot of pressure. There's your headline in the room. Final question other than watching. I appreciate the candor, other than watching game of thrones and succession. I love success. What keeps you up at night. If my grandkids stay with us, they do. No. But the same things that have kept me awake every night since I've had this job and that is what's next and you know, so Warner media is done. What's next now, where does this go and where do we need to be investing next to make sure that we're staying ahead at this? You talked about one hundred forty year old company. You just you don't stay alive and you don't stay relevant if you're not constantly looking out the next cycle. Thinking about, you know, somebody who's looked at the history of our company might logically conclude. That's where you would go right. But who knows? I obviously wouldn't discuss that in detail, but you know, I think there are going to be things that we want to add to this business over time. And once we get past the debt pay down, we'll be looking about looking at how do we put those pieces together. Thanks so much. Bobby. Thanks so much for listening to this episode of boss files. If you're a new fan of the show, please go to apple podcasts or your favorite podcast app and subscribe while you're there. Leave us a review in snow how we're doing as always following up our mode CNN. Are you interested in learning how great companies grow. Download the Martinek podcast bar. Tech podcast tells the stories of real world marketers who use technology to generate growth in chief business and career success from advertising to software as a service to data, getting brands, authentically integrated. The content performs better than TV advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear call that action that it's just a matter of timing ready to learn the secrets of technology driven marketing that download the Martin podcast, just search Mark m. a. r. t. e. c. h. wherever you download your podcasts.

CNN AT president Brian United States Wall Street Journal department of Justice Time Warner government principal John stinky Laurie Lee John Donovan Warner media leaders magazine Bobby apple White House
"brian lesser" Discussed on WSJ Tech News Briefing

WSJ Tech News Briefing

06:11 min | 3 years ago

"brian lesser" Discussed on WSJ Tech News Briefing

"This is tech news briefing from the Wall Street Journal. Hello. I'm Tanya boosts does reporting from the newsroom in New York. With some unfortunate news, big ticket items may cost you more when you shop for them online soon. That's thanks to a new supreme court ruling on state sales tax with that means for your sneaky, online shopping habits. But I, these tech headlines. A British court. Granted Uber a probationary license to operate in London, a victory for the ride hailing company as it attempts to resolve allegations of corporate misbehavior. This is of course head of its planned initial public offering. Next year, a judge gave Uber a fifteen month private higher license to operate in the British capital. This was after the company spent much of a two day hearing promising that its corporate culture has changed. AT and t. s. advertising chief speaks. Brian lesser says, the company's acquisition of nexus was all part of its master plan. One to build a first of its kind marketplace for TV and digital video ads and to put up a fight against Google and Facebook Wall Street Journal reported last week that AT and t. was expected to pay around one point, six billion dollars for the deal. While you were looking the other way. Computerized trading rolled into commodities for the first time automated trading and energy related contracts made for more than half a futures volume from late two thousand fourteen to late twenty. Sixteen many commodity funds are turning to a hybrid approach, mixing fundamental beds and quantitative trading. As they look for new advantages and Intel's recent manufacturing troubles has rivaled chipmakers pulling ahead Taiwan Semiconductor Manufacturing company is expected to ship new chips this year. The first time. In Intel's five decade history that another manufacturer has beaten it to a broader market. The knows that this is all the while Intel contends with other rivals, like Advanced Micro Devices and Qualcomm coming up, it's a new online shopping world. Thanks to the latest supreme court ruling on sales tax. This is the Wall Street Journal's tech news briefing. Smart shoppers who by big ticket items online to avoid sales taxes, it looks like they're savvy shopping days are winding down now that the US supreme court's ruling will let states collect sales tax from all online purchases. He with what that means for your online purchases is the Wall Street Journal's Laura Stevens on the road actually calling in. Thanks for calling in Laura. Thank you. So the supreme court ruling means what for folks who generally by these big ticket items online, what changes now in the past, there were chances eat might be Loboi sales tax either by buying remember who is out of state and that could involve they're pretty fillers on Amazon or even kind of smaller merchants that don't have a big physical presence. And that's what's changed. So there's a lot of concern shoppers right now with this news if there's a temporary consolation for them though, is that this isn't necessarily going to happen just yet. So shop it up now for. For a little while longer at least. Yeah, it's starting in South Dakota. That was the ruling that the supreme court made was that the South Dakota sales tax walk and take it back, but other states are going to be scrambling to figure out what they wanna do. Their few states that are already have legislation ready to go, others don't yet. So it could even be twenty nineteen or or even further into the future before we see major changes for some states. Yeah, it was interesting to learn how much it varies from state to states. You know, these sales taxes can really stack up for retailers and different states have very different taxes sometimes right there, five states that don't even have any sales tax without always interesting for those people who live there. They've never had to deal with this over those of us that live in states sale tax sales taxes. There are definitely a lot of different factors that go into some state. Sales taxes are lower and different sales taxes by state by locality. So really depends on where you're located, but frequently and ends up being around ten percent of the purchase price. And that's something that some shoppers were pretty savvy about trying to avoid. So when you look at a company like Amazon. How does it impact them with so many independent merchants and companies like that, right. There's more than fifty percent of units sold on the site. Now that are by third party sellers and then pendant merchants to have smaller shops. So the some of the people most affected I talked to, for example, a seller in Chicago who is now going to have to collect sales tax and a lot of different states that she previously didn't have to collect them. And that's going to be interesting to see how it shakes out because the other interesting thing about south Dakota's law is that it has an exception for small businesses. So if there's one hundred or more transactions or one hundred thousand dollars worth of business or more, that's when it actually triggers the new law and below that there's an exemption and that's something that's report did say was a good thing and and something that's like we'd be copied by other states. Do retailers worry about how this could change shopping habits, Amazon already charges sales tax on all of its direct sales in forty five states. So that's a good metric right? To look at how it hasn't really changed land stop shopping too much. 'cause obviously. Lot of shoppers. We're still shopping Amazon in may affect some Mullery fillers, perhaps stoppers. We're going to avoid sales tax, but it kind of depends on how consumers actually proceed this. A lot of the people I've talked to said, it's kind of nice to have, but not necessarily something look at on a daily basis. They estimate about a quarter of their purchases might be sales tax free. So it just depends a little bit on how consumers actually procedures different. If shoppers short of moving to those few places where there is no sales tax, there's not much else they can do at this point, I guess. Right, right. And actually the interesting thing is shoppers should have been paying the bills tax the whole time actually because most sales tax laws involves having the consumer do it interesting more Stevens test to catch a train. So we're gonna let her go Laura. Thanks so much for joining us. Thanks so much for more on the story had to wsj.com wrapping up the tech news briefing for now I'm Tanya boost. Does reporting from the newsroom in New York. Thanks for listening.

Wall Street Journal Amazon South Dakota Intel Laura Stevens New York AT supreme court British court Tanya US Taiwan Semiconductor Manufactu Brian lesser London Chicago Advanced Micro Devices Google
"brian lesser" Discussed on Adlandia

Adlandia

03:51 min | 3 years ago

"brian lesser" Discussed on Adlandia

"That the market should be kind of aware of specially if your marketer or if you are somebody who is buying a lot of these platforms like this might not be super peachy there's going to be a lot of complications gonna be a lot of drama as the thing gets pushed through enforced and so time will tell how it all works out but we're kind of relying on at and t and time warner being of good faith here in being good brokers in this market now that they aren't like a mega company because there's a buyer like my first thought is a great opportunity i yeah that that's like the first thought going through my head as a train buyers saying like this eliminate so many hurdles and barriers yeah to get to a consumer in a way that now the data around the pipes data and the behavior i can actually start matching up seeing the connection and we all know that at the end of the day you can test as many things as you want but if you don't have great content to test with like to me the content is the thing that you come the waters with right to get to get people interacting well everybody knows like and this is obviously we're ad tech comes into play in all these sorts of things as a media buyer in the marketplace you know that you have this condom company over here who is making great things like we have the ability to target people across our ecosystem excetera but we all know that there was the potential for to for there to be a breakdown once you got to the device level and and what was the reliability to target from set top box to mobile etc will now if i'm in the at and t universe game on game on i think the key part and understanding the particular opportunity about at and t time warner is that they hired brian lesser from group in about a year and a half ago and he has been developing this ad tech stack for months like it's not like they're gonna buy time deal goes through he will have had two years of creating an antique product that will be pretty much ready to go to market which is very different than just kind of starting from scratch starting from the beginning so what is that look like essentially they're taking the stack from cnn all the things that they've used to deploy digital remember comcast hasn't really sold anything like a cross apt properties in web in a row sophisticated way the way cnn has and we're gonna take cnn's mostly content and then they're gonna match it with a their data and be their plans i think it'll be great for marketers i think it'll be good i know that was a big worry in court that wow what if what if the comcast abc in eighteen time warner like teamed up created like an amazing data driven products now decide they think they're going to be able to you know sell off things tv content higher premium at higher cpm because it will be able to be more customizable targetable that that's a big thing that they big reason they want to get into this game i would expect if i had to give a time on it sorts that you will be able to as a marketer be able to go in and start leveraging these opportunities in two thousand nineteen i do think one hard part about this is that storytelling is not at the core of atoll company's business model no and this is something that is very scary for the folks i know over twenty century thoughts they'll say john landgraf toby the president of fx said the thing that he's happy about with merging with disney is at least storytelling part of their business model they're going to be able to make corporate decisions based on how they're gonna be able to tell the best stories and create the best content that's just not the case at and t their business model is to crew consumers through either abroad or wireless plan and so when that is the core of your focus you can imagine that the pnl's get changed and that the same type of focus on content that you know some of these networks experienced under time water i don't think it'll go away don't think damaged but it's not gonna be the same and.

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