24 Burst results for "Brand Strategist"

"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

Extraordinary Women Radio with Kami Guildner

05:13 min | 1 year ago

"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

"I'm building off of that by website which you can certainly join me on it. Big idea combat dot. Tv is a work in progress. I'm the dressmaker out. The hand dress site. Has you know a few stories on there. But i want to share more so you can come join me on my journey and find out more but something. That's been really fascinating in this hybrid idea of helping my clients create or actually earth their story which they have bring it to realization on what to say and then coaching them on how to say it has truly been a unique way to just have a hamas all over the place i mean. For example i worked with a realtor on her branding and our whole story. It was gratitude. She gives wonderful gifts rights. No cards when people move into their homes and she follows up with you after. You've looked into your own by sending baskets and birthday messages. People realize knows. She's built this relationship. That goes white the on sale of a house. And it's not giving gifts for sake of it. It's really just showing. How grateful years that she had this opportunity to work with them and why we started the speaking coaching portion of it she was going into these networking meetings where people would rattle off their resume high. I am on with a realtor. I do this and i do that. Thank you very much. She stood up after coaching and started. Tell a story about gratitude. One of her clients event. That happened that day. And the whole drunk shifted right and has the people came up to her at the end and said i have to connect with you or i need to work with you. Remembered her story That's so good. And i think that's that's the impact that we wanna make an aroma. And i think that you know for all of our listeners. If you're if you're just i've never been a big fan of just like a a an elevator speech right at thirty second elevator speech. It just doesn't work and what you just described. There was in a short amount of time being able to connect to the room at a different level through story so so beautiful so beautiful in thirty seconds right right that much much more powerful way. Thank you for more powerful. Thank you for sharing my okay. So the final question. I always closed with our. What three pearls of wisdom would you like to leave with our audience today. Well if you're willing to do the work if you're willing to go out there and explore something that's been urging you if you believe what you're saying you're audience will believe what you're saying to find that truth and you believe in at and then the audience will connect into that absolutely absolutely and you will also find that. It's incredibly liberating when you get comfortable being uncomfortable. yes yes. that's so true. And i think is entrepreneurs. We have to get uncomfortable being comfortable being uncomfortable. I mean that's that's part of our journey right and yes and then you find. Wow i did something that i don't normally do. It felt a little awkward but look at the result. Exactly look at the result i had. That's however and stretch as how we grow and that's how to stretch exactly an attack. Add onto that is the third point pearl of wisdom when we connect with people on a personal level. That's where we build trusting relationships true and stories and in our personal life right absolutely. Thank you shelley. It's been such a pleasure having you. And i know my listeners. Really love you and your wisdom and all that you've shared with us today my pleasure. I've enjoyed being here a lot. Well have a good day. I hope you liked this episode of extraordinary women radio. If you dead please share this podcast with your own. Special tribe of women and help spread the love the dreams and the inspiration. Are you ready to raise up your voice your visibility and your business. I invite you to join the conversation in my facebook group. Extraordinary women connect. This group brings together change maker women entrepreneurs who want to elevate their business or impact. It is a place for powerful connections. Collaborations it is a place to be inspired of lifted and fired up for action to learn more about my work that helps women entrepreneurs make heartfelt connections to mindful grow strategies. Visit my website at cami governor dot com. Tell next time my friend. Listen to your heart. Follow your dreams and b you..

hamas shelley facebook
"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

Extraordinary Women Radio with Kami Guildner

05:15 min | 1 year ago

"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

"And i'm building off of that by website which you can certainly join me on it. Big idea comedy dot tv. It is work in progress. I'm the dressmaker out. The hammed dress so website has a few stories on there. But i want to share more so you can come join me on that jury and find out more but something that's been really fascinating in this hybrid idea of helping my clients create. We're actually unearth their story. Which thing have bring it to realization on what to say and then coaching them on how to say it has truly been a unique way to just have a humble. It's all over the place. I mean for example. I worked with a realtor on her. Branding and our whole story was gratitude. She gives wonderful gifts and writes no cards when people move into their homes. You follows up with you ask you moved into your home by sending baskets and birthday messages and people realize you know she's built this relationship. It goes way beyond sale of the house in. It's not giving gifts for the sake of it. It's really just showing how grateful she is that she had this opportunity to work with them. And when we started the speaking coaching portion of it she was going into these networking meetings where people went rattle off their resume. High i am you know shilling with so and so real. I do this do that. Thank you very much. She stood up after coaching and started. Tell a story about gratitude. One of her clients in event. That happened that day. And the hold room shifted right and has the people came up to her at the end and said i have to connect with you or i need to work with you. They all resembled her story. that's so good. And i think that's that's the impact that we wanna make in a room and i think that you know for all of our listeners. If you're if you're just i've never been a big fan of just like a a an elevator speech right at thirty second elevator speech. It's just doesn't work and what you just described. There was in a short amount of time being able to connect to the room at a different level through story so so beautiful so beautiful in thirty seconds right right such much much more powerful way. Thank you fresh more powerful. Thank you okay. So the final question. I always closed with our. What three pearls a wisdom would you like to leave with our audience today. Well if you're willing to do the work if you're willing to go out there and explore there something that's been irking you if you believe what you're saying your audience were believe what you're saying to find that truth and you believe in it and then the audience will connect into that absolutely absolutely and you will also find that. It's incredibly liberating when you get comfortable being uncomfortable. Yes yes. That's so true. I think as entrepreneurs we have to get uncomfortable being comfortable being uncomfortable. I mean that's just that's part of our journey right and yes and then you find well. I did something that i normally do. It felt a little awkward but look at the result. Exactly look at the result. i had. That's having an stretch as how we grow. And that's how to stretch exactly and to add onto. That is the third point pearl of wisdom when we connect with people on a personal level. That's what we build trusting relationships true and stories and in our personal life. Ray absolutely right. Thank you shelley. it's been such a pleasure. Having you. And i know my listeners are gonna really love you and your wisdom and all that you've shared with us today my pleasure cami. I've enjoyed being here a lot. Well have a good day. I love you like this episode of extraordinary women. Radio issue dead. Please share this podcast with your own special tribe of women and help spread the love the dreams and the inspiration. Are you ready to raise up your voice your visibility and your business. I invite you to join the conversation in my facebook group. Extraordinary women connect. This group brings together change maker women entrepreneurs who want to elevate their business or impact. It is a place for powerful connections in collaborations. It is a place to be inspired of lifted and fired up for action to learn more about my work that helps women entrepreneurs make heartfelt connections to mindful gross strategies. Visit my website at cami gulnur dot com. Tell next time my friend. Listen to your heart. Follow your dreams and be you..

shelley Ray facebook
"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

Extraordinary Women Radio with Kami Guildner

07:29 min | 1 year ago

"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

"Going to like them right or has the same idea that they do and when you get to take those ideas and you realize well from the beginning standpoint not everybody agreed with just like friends ran food. We don't all like the same food and that's okay. You can't cleese one hundred percent people andrea percent of the died right. Our job is to connect with the people that do or find our story interesting that they might say. Hey maybe i'll try that right. So the store this the public speaking is less for us for the ultra speaking way. And there's nothing wrong with techniques and processes display playing great ones out there. This is just another way to approach. It is if we come from a place of story. We all have stories. We don't know our story. And just like you shared with me about your experience of failing on stage. And i have a story just like that right bass where people connect totally relies. Where relatable right we're connecting on story and that's really where the magic happens. Yeah yeah so when you look at all these different reasons. People have a fear around speaking So this is take one of those in. How do you. How do you apply the game in the mix of it. How do you bring game if occasion to help them break through fears. Well there's a bunch of games that have been developed tryst into montebello and michael ghimire deserve full credit. Because it's their baby their genius put this together. I been gifted to have been certified in their program. They've created was then it started as coreygaines is. The idea has a specific function down with musicality. Hold on It cut out for a second a what they'd created as and just start from that point what they created ears a series of games. And there's many of them in each one has a specific function. I mean they all do multiple things but one might be specific to musicality helping you improve your musicality expand that range so if i go from a one to a ten and my natural speaking voices a fi carry go up to an eight or nine. Maybe i only stay at six I love i right. I learned by just exploring it or another game will help you. Just get over the chatter in your brain. We call it snow globe. Where all the ideas like the snowflakes snow and when they settle in the moments of the brass then we get to a clear concise idea so good so good. It's an associate creativity and you've had those line of creativity. That's that's followed you throughout your career or it's been an intricate part of you. That's that you've been this. This is probably a better way to describe not followed you. It's been you've let that shine throughout your career. You know when you go back to the costume designs to the to the work that you do today to the marketing that you've done with all your clients this creativity when you let that light shine. What does that feel like you when you're in that space it is getting chills as even thinking about it. It's so rewarding. Because i am i am driven by my creativity. Make sure his person so every day. There's a new way to look at something. And i love discovering you know having a favorite color so hard for me when i see so many amazing colors possibilities in between all those colors and working whether it's a costume or foodi than or marketing. I take it into my personal like just discovering something is so rewarding especially when i'm able to share it with some people other people my clients and see them experienced back. It's it's just remarkable to see people transform before your eyes. it's another creation that i helped facilitate i. Love is like those stories in on on broadway that you helped facilitate that story. Take shape you help. Facilitate that with your clients as well. Yes we are. We are one of bigger conversation. Always right so so so true and as you are telling these united as you're seeing is take the transformation take place because of your creativity that you're able to tap into one is about creativity i mean. What could our listeners be doing to just really tune up their own creativity. Keep playing games. I mean there's infinite possibilities out there Yes there's plenty of things that have been done. Yes there's plenty of stories that have been told there's infinite ways to tell the same story over and over again. We see that in the movies right that in books we see it in art so why not in our own lives right such a good point. It's like people that do say that you know. What do i have that unique to say. No one has your life experiences. No one has all that you brought forth to this point in your life like you in curious. Keep discovering a key and say to yourself. What can i do that. I haven't done before. How can i challenge myself to see things differently. Yeah it's truly an interesting facet. Because that's i believe we learned the most is when we're in this unknown area of experimentation and trial by era and we can continue to grow as individuals. We can improve our relationships with loved ones with business. Talk about toxic work by mr bad relationships. Smiling royals a lot down to communication at its core right so true so if the home look here one message from your shelly. What would it be one message. Wow just keep the curiosity turning go out there and when you look at one thing that you do day whether it's a way to make a phone call to send email away to make lunch rate have a conversation. Just look for different ways. You can approach that idea. Awesome love it. I love it love it. And where can people learn more about you in your work. What what's what's coming out for you and the this work that you're doing well it's easy to find the leak dannatt showing go steam at linked in and i'm the person who is the brand strategist and speaking coach.

michael ghimire cleese montebello andrea royals dannatt
"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

Extraordinary Women Radio with Kami Guildner

07:19 min | 1 year ago

"brand strategist" Discussed on Extraordinary Women Radio with Kami Guildner

"Hello my extraordinary women friends. So you. Now that i love storytelling. It is how people connect with us and get to know us. Storytelling is an intricate. Part of this podcast. And the work. I get to do with my clients. It helps them. Raise their voice in their visibility. Puts them on the stage their stories help on podcastone on social media and it makes all of us just plain real. I love storytelling. So when i had the opportunity to make shelly goldstein. Who is game fighting storytelling. I said we must meet shelley as a brand strategist. And she's a speaking coach. She cut her branding. Teeth designing costumes on broadway. In new york city she used clothing as a tool for storytelling to connect the character and the audience. What a concept right. Like a well-defined characters. Today shelley us games in a matrix as tools to help her clients better communicate to their audience. She is the founder of big idea. A branding and marketing consultancy. She created the big idea. Branding matrix and all in one framework for messaging her client roster spans environmental fashion sports hospitality and entertainment industries in twenty twenty show became a certified coach and ultra speaking assistant. That game of is the art of public speaking. Shelley's his clients on our on a transformational journey of what to say. And how to say it. You are going to love shelly. Let's meet shelly goldstein. Welcome extraordinary women radio shelly. It is so great to have you here. Well thank you and it is truly a compliment to be here. When i look at all the extraordinary women that you've interviewed discussions with son really really just honored to be your today. Thank you but you. And i imagine a few weeks ago and i love what you talked about when it comes to storytelling and gamification. I'm like oh my gosh you know you and i really had the same belief around speaking and how storytelling such intricate part of our journey's end zone. I i'm really excited to share your work that you're doing in with game occasion around storytelling in speaking. But let's start with you because we have this big passion for story analysts. I really want to start with your story. Can you tell us a bit about your journey. And how did you just really fall in love storytelling. Well it certainly wasn't intentional. It was founded love and passion for storytelling. i do and did have a fabulous fascination for costume design. I just love the imagination of theater. And what costume could do the level of the of fabrics the trims and how it really brings a character wife and that was my first career as in new york. Done ringling brothers. I was at new york city. Opera serve a season where beverly sills was directing director at the time so i had a wonderful exposure to the best of the best to see really unfold and they were brilliant teachers but To this day. I still believe every story. You know no matter how many times i've watched the wizard of oz. I'm going to cry going to be scared. I'm going to be happy at the end that she noted ho so there's a magic they're just connected to you and believing leaving in these stories and i was able to use clothing as a tool to create these characters. Fates them help. The audience understand part of the story when the curtain went up and they would see the characters of the film. The opening shot set the idea with the sets. The speech that the character says in a costume very much accorded at Better i just love that. I never thought of storytelling from a costume perspective. But of course it makes such perfect sense. And so you were painting these these visions that would would take shape on these stages and how how did how did you move from there to doing the work that you're doing today. It's following opportunities that come my way natural progression right of of me. I felt the need to move onto the next challenge. Which led me into your. Some fashion design work on seventh avenue. I went into some some mass production houses and challenge myself to design a simple dress. How can i create identities and stories for for the everyday woman or the everyday girl and in one of my experiences. I was asked to create a lifestyle collection for the pink panther branded. Mgm okay and so. I walked with story board that i was used to doing. Custody campaign did illustrations with color. Swatches in different textures. Create a story of what that identity might be if the pink panther wasn't going to be a juvenile playful type of brand but now we're moving into like a junior sophisticated lifestyle brand that go to gm and they have this massive room all these people working on computers. I'm gonna date myself right now. They were digitizing the took my storyboards and i was. They were redesigning. They were putting back into. The system is computer system and recreating the whole thing. And let's move this over here. Let's move that cut pace copies. And i said that's it. I gotta learn digital design and that led to a path of marketing which was also more about storytelling because marketer branch strategist your story is telling the story of the Chronic this service so now my tools for digital graphic designs were words were products raft around this whole idea of storytelling and Very next step from there was. I've been doing that for a long time. The marketing the brandy and when cove it hits i had already been public speaking groups working on different ways to improve my online presentation long before covid so in kobe sitting around a friend. Inviting you to join these speaking gangs that these guys and benjamin called ultra speaking and they said come on and do a test because their business fell apart. Now they're doing it all online. Learning has speak with games. Was the funnest thing anybody could do. Especially the pandemic of all the things to do rights and wasting with people and.

shelly goldstein shelley shelly new york city beverly sills Shelley ringling brothers new york Mgm gm kobe benjamin
"brand strategist" Discussed on NakedChats

NakedChats

01:55 min | 1 year ago

"brand strategist" Discussed on NakedChats

"So that.

"brand strategist" Discussed on The God and Gigs Show

The God and Gigs Show

04:43 min | 1 year ago

"brand strategist" Discussed on The God and Gigs Show

"And then you're even if it's three sentences on a caption they can be so punchy and powerful. If you just allow yourself and vulnerability winds vulnerabilities the currency of today even if it has medical errors event of asked there's but if your message is compelling enough people will stop and read so it has to it has to be this is why i work on mindset before were gonna plan because you have the validate who you are your experiences what god created in you to then create a compelling story in order for it and in order to for your to make sense in order to create an effective strategy. It does not start with the strategy. Yes no you're literally like laying out the exact reason why i feel even more comfortable now not always going for the nuts and bolts end. How because i did the comparison thing to melissa. I look at other programs. Other coaches even in christian will where they seem to have the five steps to ten k. In ten steps whatever. And it's like. I have my steps with my steps are about how kit my family together how i got through my own bouts of depression and anxiety and still deal with those things those same issues that you just talked about the inside that's why the entire byline is built building. Better lives from the inside out. That's the entire purpose behind it and like you said got will fill in the what's end the details but if we don't start with knowing who we are inside a love that quote Ability wins. Please tweet that mixture. You you quote malysz on that. One vulnerability wins like that. So deep and so powerful. I wanna make sure 'cause now they've heard you they're going to want to find you and work with us. So let's let's let's do the selling right now right. We said he's not bad too. So right now. I want to tell people who don't necessarily tap on links with a tap on them but if they don't just remind them how to find you how they could work with you directly whether it's and just remind him by the way your company ended the different services you offer it because i believe now that you've kind of laid it out. They see like what they can get from you but they need just remind them like how you actually work with the individual basis. Shar so i. I will say that. The minimum companies m vr collective. And i work on brand and constant strategy so that includes your story your message. We're gonna work through those things..

today five steps One vulnerability ten melissa Shar three sentences ten steps malysz
"brand strategist" Discussed on The God and Gigs Show

The God and Gigs Show

05:39 min | 1 year ago

"brand strategist" Discussed on The God and Gigs Show

"That's not how we roll around here but then let me go deeper. You are the image and likeness of god. Act like you are. The image is not you were created as a past tense like something that happened in the past but somehow it changed now in the present day for nine or no you were created therefore you are the way god created the world accelerate. Yeah we've added things we've evolved but the water hasn't changed in a molecular level. The grass hasn't changed trees have not changed. The animals have not changed. They may have evolved. But why he created still stands. What you won't created in you still stands. And so what i was saying is there's an issue with identity. We have not bought into the identity of god and what he says about us. We are the ultimate gift. He gave his son for us and we are willing to play by the rules of the world from sorry. I'm jumping in there. And we're willing to jump to the rules of the world and downgrade ourselves and diminish our value to play some game. We were never meant to play. I am very big. And i am very bold and i believe that the fame fame was made for us because fame equal equals goes trends and somehow christian creatives have bought the lie that they need to follow transient law. You are the trendsetter you are the image and likeness of god. He created transit created the entire universe. You are meant and created to create trans not to follow them. That was one that was on when she added. No i love Ask real quick. 'cause i was was enough for an entire again an entire book. Much less a podcast. Yeah have you read the book culture. Making by andrae crouch andre gano. Andy crouch crowd. That's another that's all that's a. That's a singer andy. Krause go find culture making because what you just said specifically goes away to what he says in that book which is basically the reason why we're having so many struggles with the culture wars and why don't we have good writing or bad writing so many evil things in terms of creating where people create things and not saying by the way this has got engaged so i can say very clearly had so many people that are basically. Say what you said with your upbringing. We're not saying everybody's gotta have jesus on every picture. Jesus on every song that's don't see me wearing t shirts with jesus. I'm sorry for the ones that do have power lines. I don't buy into that. Because i know that perception is reality for a lot of people are off or return being turned down by. When you're carrying your carrying with you we have this. We have the treasury in earthen vessels so as not like we have to show it up all the time. It's already us but the reason for that is because just imagine that book shot up that book because as soon as you said it was like that's right. We create the culture. Culture is just us making things that we make more amazing things in the likeness in like you said image. Alexa god using his creative power. The culture has to change. Because we've been putting more stuff in the world that come from his heart now nisus..

jesus Jesus andre gano andrae crouch nine Krause Andy crouch christian Alexa so many people
How To Use Your Brand As A Sales Tool

Accelerate Your Business Growth

05:31 min | 1 year ago

How To Use Your Brand As A Sales Tool

"My guest is laura reese. Laura teaches entrepreneurs and small businesses had a used. Their brand is a powerful sales tool and as a way to accelerate the sales cycle over the past twenty years she's worked as brand strategist happy writer and creative director. Supporting some of the world's most recognizable brands some of the world's smallest companies and lots of organizations in between. Thanks so much for joining me today. Laura thank you diana. I'm so glad to be here. I'm thrilled to have you here. We're gonna be talking about Using your brand is a sales tool. And so i think i'd like to start with asking you to define what a brand as well. I hear a lot of people say no well. We have a logo. So we're good as far as branding. But i think that a brand is about a lot more than that. It's about the total experience that your customers have with you with your business. Lagos definitely part of that because it ideally should represent an reflect that that experience. But it's just a really small piece so at a base level and especially for small businesses. Your brand is going to boil down to two things. The first thing is how your company serves customers. So that's how you solve their problems. How you meet their needs how you help them achieve their dreams goals and then the second thing is how you express that externally. Let me think about a big brands like nike. I love that example. Because they're so ubiquitous and everyone so familiar. What their swoosh and their tagline the way that they really serve customers is they provide shoes in athletic. Wear that's designed to enhance performance on. It gives you confidence to play at a high level. Let's not very sexy to stay right. So even though that's the foundation of what they do the way they express that is by showing you ask needs and by saying. Just do it okay. So let's talk about like the. Are there similarities between like the nike brand and a brand for a small business. Are there differences. The tana's definitely so when you think about a brand for any size of business you're going to have a set of foundational things. That are the same so nike knows. Its customer nike knows. What messages resonate. It knows its personality. It has a set visual and verbal tools that it follows in every execution of its brand same holds true for a small business that these are the same foundational elements that i teach my clients. When we go through my branding framework. you know. It's the same thing to finding your customer knowing your messages knowing your personality in how you execute that the biggest differences that you're going to see is the scale at which you can execute your marketing tactics so nike can. We're lebron jeans and serena williams that you probably don't have that kind budget as business. Great okay so that makes so much sense to me now. Oh shoot. I just had a question totally left my head Oh i know what it was when you were talking about defining your client. I find that companies are reluctant. I will stay that business. Owners are sometimes reluctant to engage in that sort of definition. Because they're afraid they're going to leave people out or leave you know companies out customers out that that they wanna be pretty broad. It's so common. And i think that that fear is real. I faced it myself as i've defined my brand for my own business. You wanna make sure that you can help a lot of different people but what you're really doing when you are talking in generalities is you're saying things that are kind of the noah and no one is going to pay attention to so the more tightly you can zero in on your target customer the more you can know that person to know their their pains. Pablo what it's gonna look like for them. If those problems are solved the more that you were gonna stand out to that person and you know if you think about one target client. It sounds crazy because of course you need more than one client business running but when you create your brand and then the marketing that follows from that if you have one specific person in mind that you are talking to. It's just going to be so much more concrete and so much more real have so much more emotion and passion that is going to be communicated to everyone is going to be so much more effective for you Right 'cause the messaging is so specifically targeted to that audience.

Nike Laura Reese Laura Lagos Lebron Jeans Diana Tana Serena Williams Pablo
"brand strategist" Discussed on Branding For The Rest of Us

Branding For The Rest of Us

05:03 min | 1 year ago

"brand strategist" Discussed on Branding For The Rest of Us

"Yeah i mean it was. We're taking you out of your comfort zone right. We're trying to take two different part of the mountain that you haven't seen before i love that. Now tell me why it was necessary. Oh gosh because. I wouldn't be where i'm out without you necessary as in really dialing in how i want my business to be portrayed in a more professional manner and really how it can stand out in also create a meaningful connection with might trusted referral partners indian clients through that type of delivery and the way. I just wanted to continue moving forward with how i do my business. If you're just tuning in today on branding for the rest of us. The brain will podcast. We have abby mcdaniels spire financial. We're talking about what it felt like to get started to work with a brand strategist and what abby is communicating to us as white felt uncomfortable. And why it felt necessary to do this at the end of the day. Branding is nothing but change your comfort zone. We'll kill you and if you want your brand to evolve into change you have to be willing to endure some discomfort to get their the reason that really motivated happy was that she was seeking clarity and she was seeking control. She wanted to have a better mechanism from which to control her book of sales. She wanted to have more clarity on. Not just how to do that. But like what do i say. What do i not say. A lot of the work that we do isn't like wordsmith all these perfect ideas all the time it's just trimming the weeks figuring out all the things that we could talk about that our audience actually doesn't care to know and we did actually end up and land on some pretty cool concepts of all the things that we developed for your personal brand abby. What's the one thing you're most proud of like. What's the one facet of your brand product. I have to. Can i give you so. I love the shortest distance from here to home. I love it. I mean it's catchy. It's true one hundred percent true. It's simple it's to the point and it's easy. I guess.

abby mcdaniels brand strategist
"brand strategist" Discussed on InnovaBuzz

InnovaBuzz

04:26 min | 2 years ago

"brand strategist" Discussed on InnovaBuzz

"Then I thought about it and I thought, why do I like solve puzzles why you know the why? Underneath the way and it hit me that I love to be right? Hopefully. Not Hopefully not in a jerky way like I don't have any problems with being wrong I will I will say Oh yeah no, that was wrong. I'm sorry let's go back. So I don't think I. I'm yeah. I'm trying not to curse. There's a bad word I WANNA say I'm not that guy who doesn't admit they're wrong but when I'm right I got it I it that's super super motivating for me and to understand that. Just like you know the mom that wants to be seen as great mom to understand that that might not be something that I talk about overtly but I'm going to remember that I'm going to think about that. I'm also going to think about who else is motivated that way. For example, my husband loves to read mysteries I think bring mistresses the same thing like I want to crack it I want to know that I. got it. Right so I think that's Maybe that's universal motivation but I I've just been thinking about that a lot in the last few days I also wanted to talk about your naming question. You know we've been talking about how I'm brand strategist. We haven't talked a lot about the fact that my businesses actually quite specialized in. Creating new brands and naming them, and so with naming one of the things that. I realize more and more and more is that. Names that I love a talk about them on link tin there aren't really good names bad names in and of themselves. They're all about how powerfully today line with the strategy with what's important for you to communicate. Goodness it's like I can't think of other examples I'm GONNA come back to my company's name again that name-brand. True. I was really avoiding having branded my name at first because all kinds of brand strategy firms have random their name and so I thought it was a big yawn and I wanted to be more interesting wanted to be more differentiated. But what I? What I've told clients for years and I realized about myself is that. Usually you're naming things with a dynamic tension between being really descriptive..

brand strategist
How to Best Use Podcasts for Influence and Profit

Book Marketing Mentors

06:02 min | 2 years ago

How to Best Use Podcasts for Influence and Profit

"Welcome to book marketing mentors the Wiki podcast where you'll end proven strategies, tools, ideas, and tips from the Masters Every Week Countries Utah Marketing Mazda, who will share their expertise to help you market and Selma books. Today my special guest is known as the podcasting Queen. Anne Marie Cross loves learning, starting and launching you creative products and being involved in multiple things at any one time. She's CEO and founder of the ambitious entrepreneur podcast network and industry. Thought Leader Academy communicate. Now A- put 'cause production and consulting agency works with businesses to create and produce their podcast series and podcast platform. So they can become known as an influential voice in their industry. She is the author of industry thought leader how to go from. Invisible too influential and profitable with Pud cost all the way from Melbourne Australia and Marie an absolute pleasure. It is to welcome you to the show and thank you for being this week's guest expert and mentor. Thank you season at such an honor to be here with you today I love talking to other part Kosters. We can really get into some nitty gritty hair and especially the fact that your over ten thousand miles away. That's even more incredible. Technology that we have effing Egypt's Today's just amazing. I know I, mean you sound the same as I'm speaking to somebody who is in the next state over so Any Ben anne-marie let's get down to business here. I am outsor- fascinated to know that us. podcasting twelve years ago when podcasting was just getting started it was in its infancy what attracted you to doing podcasting. That takes me back right back to two thousand and eight, and that was when the global financial crisis hit worldwide. I was working in the career industry back then as a career coach personal branding strategist and we had clients all over the world and a colleague, and I was so disillusioned at the doom and gloom that many of the mainstream media platforms. So at that stage which talking print which. Walking Radio and television were talking about the June gloom and it was impacting people's psyche renewed things we talk we knew things would not impossible. There was certainly hyped. So we said you know what we need to be the voice of hope and inspiration amongst all of this Damon Gloom and let's dot in a line radio show back. Then really the word podcast wasn't used as frequently actually for years. Off We did stop podcasting people. What's a? So thankfully, we've gone full circle lots more people. Now know what a podcast is and have one which is wonderful. We did that for two years to really bring different strategies and what people needed to do in order to really position themselves in a tough market place and we did that for two years. He kind of my co-host went one way and. And I continued working war with entrepreneurs and you know brandon getting them online but voice had a podcast as part of my Business Strategy Marketing Rachel of that and Nats. Gone. Full Circle, where I'm on helping other business owners to really set their platforms up but building rage building that reputation as a trusted authority in Italy their revenue using their podcast as a major component to support them enjoying that. An, excellent as you know, I mean most of the listeners hair of authors, nonfiction authors, few fiction authors oldest to a and many of them have thought about or thinking about doing a podcast. If that's the case, where would they stop with this process? Yes, and it's not often where many people think they should start people often tell what piece of technology what bought abased microphone one of the things. That I specially, if you're looking at building rage building that reputation as that go to and in your industry or even if you wanting to elevate the brand winners of your book, You have to stop with your end in mind and guy doing that you're very clear on outcomes and then you can implement the right strategy the right steps to be able to support you in achieving the goal and. One of the myths that I often Sigheh Susan is that your microphone should not be the first thing. In fact message before Michael Model, a microphone is dying to make the difference because if you think about your message are now we have so many more podcasts I mean we're ivory million now, which is still relatively a small number compared to how many blogs and how many and emails going out. On a daily basis, but we want to be able to cut through the noise that we have to be clear on that. The first thing I would say it's you know why doing this? What is the purpose for you from the onset? Now what is it that you want to achieve because there are different components that you put in chewed Euro podcast and marketing strategy that can support you in achieving. That you know not all strategies of time. So what is the end in mind? Then you can implement the various steps to be able to support you in getting neighbor get clear next

Anne Marie Cross Leader Academy Mazda Utah PUD Egypt Damon US. Founder Sigheh Susan Brandon Melbourne Australia Italy Michael Model
"brand strategist" Discussed on Profitable Passions

Profitable Passions

07:44 min | 2 years ago

"brand strategist" Discussed on Profitable Passions

"Hi guys, we have Janessa Mackenzie as our special guest today. She has a business coach brand strategist and she's also a photographer. She helps you take your marketing mindset and business to the next level. She helps coaches course graders healers and creative entrepreneurs as well online experts. We're ready to tap into their true badass tree and create and grow powerful brands that off track their soulmate clients and make cells fun and easy. So we're here with Janessa McKenzie of the brand Maven today to Janessa. We were talking a little bit before we started recording that you have a podcast and you also have your deal with branding and helping women get their brand up there. Can you tell me a little bit about what you do? And you know how you kind of started office? Sure so first thank you so much for having me on I appreciate it. I am Janessa McKenzie and a k e e Brand New Haven, I help women entrepreneurs who are normally Court coaches course creators online experts healers creative entrepreneurs and I help them really bring themselves out in their business. So I don't know if we're supposed to swear on here or not, but I what I usually say is I help women tap into their true badassery so that they can attract the clients and the cash and the life and the business that they love and that they want like they're really Desiring these things and I show them how to get there through just being themselves cuz that's we can't be anybody else. Right? And yes, I do have a podcast that it's called the Elevate podcast with Janessa McKenzie. And in that podcast, it's a very conversational like coffee type chat, but it's birth. So very, you know, there's tactical takeaways whether it's something that you can go Implement right now or it's a perspective change. We talked a lot about spirituality in your business law of attraction and all of those things. We talked about that mixing that into your business and some of the episodes have both of those. Some them have one that you know part of it some of them have both so there's a mix for everybody, you know, if don't like spirituality just skip to the next episode. So I get it. No, that's great though. I mean I'm like that you do a little bit for everybody. Can you tell me how you kind of got into to this world? Yeah, so I started as a photographer was actually for kids and families and while I love to shoot kids and families and I still do on occasion. I was asked by somebody to do a branding shoot for them and I just fell in love with it, but I was just like, oh like she's just like me, you know, it's like that resonation thing like again, you know, like, oh, she's like me. She's building her business. I'm building my business like how cool is it to be able help? Other women get themselves out online and brand themselves with images, right? So that's where it started and then as I got more clients for a photography I would they would ask me questions about their brand about business. How did you do this? How are you doing that and I was kind of coaching my photography clients. So Monday then I came across one of my mentors James wedmore who has a course called business by Design and that changed my whole perspective and not directory into coaching. I was like, oh my God, I can reach more people. I can go online and I can coach people anywhere in the world and I can you know, I can transform lives outside of my own little bubble of where I live. Like how cool is that? So that's you know, that started that and I was you know, just doing it ever since so it's very exciting to be able to help, you know, women business owners who we all have these mind messes up right when we start our business and that we all have to work through and to be able to have somebody there that has been there a long one and has you know worked through the the parts of it that you're already working through. Is priceless really? I mean, I wish that I had a me I started you know, so to be able provide that for other people. It's just amazing. That's wonderful. Yeah, that's the whole reason that we started the podcast is, you know to help other women and give them inspirational stories and tell them that you know, we've all been there, you know, we might be a little bit further ahead of the journey or we might be in the same place in the journey it but we all have the same struggles, you know, whether it's a different place or right now, you know, and and we're going to continue to have struggles in the future but to have voices that we can hear and know their stories and we're not alone. That's it's Priceless like you're saying it is it truly is priceless because we especially as online entrepreneurs, sometimes we feel alone so long and everyone that you think you could reach out to you almost feel bad like I am did in the beginning felt bad and reaching out to people like these were other coaches and stuff and I don't want to just ask for your advice because I know that you get paid to do this. Do you know what I mean? Yeah, and some of us aren't ready to either mentally or financially. We're not ready to pay somebody, you know, and you know working through those things is priceless. Well, especially if it's the mentally part of it like investing in yourself is going to really really push your business forward. I know that it's just very counterproductive to I think what a lot of us grew up with was, you know, spend money unless you have money man here. We are all telling everyone know you gotta spend the money to make the money right exactly, you know, it gets confusing and your brains like no because you know, where is that money going to come from? How am I going to know that I get dead? I returned how am I going to work? All of these things your brain just wants you to just stay where you are just be comfortable and say where you are. But if you've thought about if you are an entrepreneur if you have a busy thought about having your own business you weren't built to stay where you are. I'll have that. Oh my gosh, I think that's powerful to hear. So Janessa, you know, would you like to come back on our show here in a couple of weeks and and we can continue the conversation. I would love that. Yeah, I would love to do that. That would be great. Wonderful. So Janessa where can our listeners find you so I hang out a lot on Facebook. I have a private Facebook not even private. It's free Facebook group. It's called your next level marketing mindset and business and home link that here. I'm sure you can.

Janessa McKenzie Janessa Facebook brand strategist Janessa Mackenzie Court James wedmore
DNA & EOs with Dr. Lindsey Elmore

The Essential Oil Revolution

06:30 min | 2 years ago

DNA & EOs with Dr. Lindsey Elmore

"All Right folks, I'm here with Dr Lindsay Elmore. One of my favorite human beings on this planet, she's a speaker author, brand strategist podcast host am world renown wellness expert, she translates. Science into understandable stories and travels the world educating audiences about natural wellness Lindsey. Welcome back to the show. Thanks for back. Absolutely thanks for having me back. It's an honour. Well, you're one of my favorite guests becoming a recurring us which I love so I'm glad that you're here today and I'm super excited to talk about this particular topic of DNA and what our DNA can tell us about essential oils, and we've actually had a number of guests on the show before to to cover this topic. But I feel like you're gonNA just sort. Sort of put the icing on top of everything and make it click in people's minds because that's what you're best at just breaking down complicated things and making them simple. So this is part of your thirty podcasts in thirty days. Tell us a little bit more about that. Well I recently started a podcast called the Lindsay elmore show, and I, some of my guests have been have been educating me on how you can. Can Get your podcast out there. If you go on a podcast tour and a few months ago, I was at an event called pod Max and one of the speakers was a writer for four herbs and she had written an article about how she accomplished doing thirty podcasts in thirty days, and I just thought, wow, that sounds really hard and I decided why not give it a try and book as many as you. You can get the word out there and really share all the different facets you know. I. Love Essential Oil. So I'm excited to be here to talk to your audience, but we're also looking at podcast that encompass all of the entrepreneurship that I do the Vegan cooking yoga. Even my new little cat. We've applied to some to some broadcast to talk about you know my first couple of weeks having a kitten and so. A great way I, don't know. So it's a great way to meet New People and to share topics that I care about right. Well, I, love how the podcast world is. So multifaceted in that way, like we are human beings, we are complex creatures and we are both passionate, right. So have been able to find. There's a podcast there for everything. So whatever little passion or hobby or? Or thing that's like in your heart that you want express share with the world. There's a show out there to do just that for people who are hungry for that information, which is one of the reasons I just love podcast. Absolutely. I. Completely agree there. We have come across some crazy crazy podcast and we even applied to one and there was only about the health benefits of olives. Like was like, how do you have a podcast only about that? But there is legitimate podcast for anyone and everyone. That's hilarious. I'M GONNA have to add that into my book that I'm writing about podcast. Dina's is just an example how niche you can make these things. So. Let's dive into the Science DNA. Tell us what gives us like the kindergarten version of what is DNA, and what can you tell us about our bodies. So DNA is basically A. For your body, every single person has DNA and there are building blocks of DNA called base pairs, and we each have about three point two, billion base pairs of DNA, and what we have is these base pairs make called genes. So there's a sequence of the base pairs that make gene the gene in codes, a part of your body bit either contributes to the structure of your body. So you can have a gene that helps to encode for tissues or four bones or for tea. Or you can have genes that encode for the function of your body, and so this could be perhaps an enzyme or it could be a spleen soul that is destined to help clean your blood cells. So DNA it's a blueprint, it's built of base pairs that make up jeans, and then genes encode the structure and function of our bodies. Okay. So with that basis of information there how why, and what, why do? Do essential oils differ in their benefit based on different DNA types like I used to think that all essential oils just kinda did the same thing to everyone and then I started using essential oils in seen how center oils did different things in different people's bodies and I'm like Oh. Why is that his dad because of our DNA? Well, it could be because of your DNA. So within your, DNA, we have. Have things, called snips and the snips Stanford single nuclear tied Holly. MORPHISM 's this is a really fancy term that basically means mutations. We are all mutants because we don't all have matching. DNA. That's what makes us human? That's what makes us beautiful in diverse. So mutation has a bad connotation to it, but really, and truly all mutation is is where they're within those base pairs that are building your DNA there. there. Is a change with one of those base pairs and that is called a single nucleotides polymorphism. So when we look at the population as a whole, we can identify what is the most common nuclear tied sequence within our DNA. This tells us at every single point within the DNA, what is considered the normal trait? Some people have different nucleotides. That's where those snips comment those single nucleotide polymorphisms. So these abnormals. Tides lead to our genetic mutations. Some of them are benign. So some of them don't make any difference. You know you and I could have two different SNIPS and our bodies still functions

Dr Lindsay Elmore Lindsay Elmore Brand Strategist Morphism Writer Dina Holly
DNA & EOs with Dr. Lindsey Elmore

The Essential Oil Revolution

04:28 min | 2 years ago

DNA & EOs with Dr. Lindsey Elmore

"All Right folks, I'm here with Dr Lindsay Elmore. One of my favorite human beings on this planet, she's a speaker author, brand strategist podcast host am world renown wellness expert, she translates. Science into understandable stories and travels the world educating audiences about natural wellness Lindsey. Welcome back to the show. Thanks for back. Absolutely thanks for having me back. It's an honour. Well, you're one of my favorite guests becoming a recurring us which I love so I'm glad that you're here today and I'm super excited to talk about this particular topic of DNA and what our DNA can tell us about essential oils, and we've actually had a number of guests on the show before to to cover this topic. But I feel like you're gonNA just sort. Sort of put the icing on top of everything and make it click in people's minds because that's what you're best at just breaking down complicated things and making them simple. So this is part of your thirty podcasts in thirty days. Tell us a little bit more about that. Well I recently started a podcast called the Lindsay elmore show, and I, some of my guests have been have been educating me on how you can. Can Get your podcast out there. If you go on a podcast tour and a few months ago, I was at an event called pod Max and one of the speakers was a writer for four herbs and she had written an article about how she accomplished doing thirty podcasts in thirty days, and I just thought, wow, that sounds really hard and I decided why not give it a try and book as many as you. You can get the word out there and really share all the different facets you know. I. Love Essential Oil. So I'm excited to be here to talk to your audience, but we're also looking at podcast that encompass all of the entrepreneurship that I do the Vegan cooking yoga. Even my new little cat. We've applied to some to some broadcast to talk about you know my first couple of weeks having a kitten and so. A great way I, don't know. So it's a great way to meet New People and to share topics that I care about right. Well, I, love how the podcast world is. So multifaceted in that way, like we are human beings, we are complex creatures and we are both passionate, right. So have been able to find. There's a podcast there for everything. So whatever little passion or hobby or? Or thing that's like in your heart that you want express share with the world. There's a show out there to do just that for people who are hungry for that information, which is one of the reasons I just love podcast. Absolutely. I. Completely agree there. We have come across some crazy crazy podcast and we even applied to one and there was only about the health benefits of olives. Like was like, how do you have a podcast only about that? But there is legitimate podcast for anyone and everyone. That's hilarious. I'M GONNA have to add that into my book that I'm writing about podcast. Dina's is just an example how niche you can make these things. So. Let's dive into the Science DNA. Tell us what gives us like the kindergarten version of what is DNA, and what can you tell us about our bodies. So DNA is basically A. For your body, every single person has DNA and there are building blocks of DNA called base pairs, and we each have about three point two, billion base pairs of DNA, and what we have is these base pairs make called genes. So there's a sequence of the base pairs that make gene the gene in codes, a part of your body bit either contributes to the structure of your body. So you can have a gene that helps to encode for tissues or four bones or for tea. Or you can have genes that encode for the function of your body, and so this could be perhaps an enzyme or it could be a spleen soul that is destined to help clean your blood cells. So DNA it's a blueprint, it's built of base pairs that make up jeans, and then genes encode the structure and function

Dr Lindsay Elmore Lindsay Elmore Brand Strategist Writer Dina
How to Hit 6 Figures with a List of 600 with Holly MacCue

Entrepreneur on FIRE

06:00 min | 2 years ago

How to Hit 6 Figures with a List of 600 with Holly MacCue

"Holly say what's up to fire nation and sure. So the interesting about yourself that most people don't know hey John Hey fire nation thank you so much for having me. So excited for this. So I'm really curious to know what your response is going to be to this game. We have men peasant, but the one thing that a lot of people don't know about me is I actually have a blue belt in taekwondo. I actually wish that I had no before because you know sometimes i. Go a little overboard on my teasing and I'm kind of picturing the time. War where I was kind of making fun of a little bit like you could have kicked. My Butt. Yeah just watch out John. Luckily, we are now half a world away from each other. So even a blue belt, I'm feeling a little safe, but that is something I did not know about you. But yes, fire nation Hollywood part of an incredible mastermind, the kate knife through about six months ago it was awesome to welcome her and some other amazing entrepreneurs to the lovely island of Puerto Rico and specifically Palmist Mar I got to learn A. Lot about what she has going on, and that's why I'm fired up fire nation for you to hear from. Holly today. We're GONNA talk about how to hit six figures with a list of six hundred and tell you right now holly somebody who does more with what she has almost anybody I know and I love that about her. So Holly, let's break this down a little bit. You've had an unconventional start in entrepreneurship. Breakdown for fire nation how did you first begin your Biz Show? The reality is I didn't actually set out to start my business in the beginning it just became the only way I could actually do I want it. So my business background is as a marketing and brand strategist I walked almost a decade for leading fortune five hundred companies in the fast moving consumer goods industry, which basically just means multimillion billion dollar global brands such as Gillette pantene shampoo bus perfume, and one of your favorites, Jon Benet, Jerry's ice cream. So, that was kind of my weld and I always in my most recent role, there is leading a two hundred million dollar brand portfolio whereas basically just tossed with how do I grow this brand in that market? How do I execute on amazing media campaigns get to know my consumers so that was that was the world I knew and on paper I was successful I got the absolute dream role that I could possibly have wanted ahead a view of the mountains in Switzerland bring out of his window. And then Ireland never forget this. Awful moment when I was having dinner with friends of a pizza unwind and I had this mind numbing thought that I guess I'll just be happy when I'm retired. Like Oh, I'm in my mid twenties that's quite a long way. Years. Away. That's like twice as long as you've been alive. Exactly. Exactly. So that was kind of like something for me to finally attention to and the reality was I've been really bent out for quite a period of time I'd got caught up in. Comparison Trabzon. Myself in fast-moving corporate space and I was massive perfectionist which did not help so I kind of went through that somewhat obligatory quarter life crisis that we all seem to experience today's in there. And that really ignited. I kind of Ray into Paseo development I'd never been exposed to anything to pass on development up until that moment when I realized I need a way to calm the flip down and so my first thing was I'm going to go to a meditation colas and then I became an P. Practitioner and then I certified as courage and it just kind of my obsession grew as I implemented all the things I was learning that will having literally life changing impact on me. So when I moved from London to Sydney a few. Years later I was like I want to do more of this because it's so amazing I'm going to try and get a job in eight Shaw Orlando Development and it's going to be amazing. I have these qualifications. I'm so passionate enthusiastic and bear in mind I just moved to the other side of the world with zero networks. No one knew my name and I'm going to recruitment agents saying, Hey, this is what I can do like yet. That's not going to happen because you'll see visas marketing and everyone gave crap that I. Wanted to ECHINACEA it was really soul destroying and I was just banging my head against a brick wall time and time and time again, and then I recognize that honestly the only way could explore this New Passion for coaching and personal. Development and see how I could support people in similar quarter live crises was to start my own business. So I the very unconventional step of actually negotiating a pot time senior marketing role in which five hundred company that gave me one precious day to just my Tories in the water. Of, what could be if I took this further over time? I was then to grow my business I negotiated two days a week on that with three days in my corporate role, and then I went on maternity leave to have my daughter and today I'm three days a week in my business around her. So it was a very a out of the way to do it, and as probably not the same story that a lot of other people have. But since that moment I've had people ask me how did he do that? And so that was what started everything off and today I. Am so grateful and so blessed I didn't just. You know accept that Acadia get nine to five just put his dreams draw. We'll come back to Atlanta but I, really followed that banning fi and my belly and I found a way to make it happen because today I have all the flexibility I could possibly want around my daughter while doing the work

Holly Brand Strategist Puerto Rico Switzerland John Shaw Orlando Development Hollywood Acadia Ireland Atlanta RAY Gillette Jon Benet London Jerry Sydney
"brand strategist" Discussed on Masters Podcast Club

Masters Podcast Club

10:08 min | 2 years ago

"brand strategist" Discussed on Masters Podcast Club

"The number. One driver of sales from my book by the way is twitter because I have it as pinned tweet on the top of my profile which is a new feature. They added a few months ago. So you can actually pin some shows up at the top here. Provo almost like an advertisement. I like one hundred and fifty re tweets on my book tweet which is crazy like my book. Why does anyone care but people find it interesting? Another thing in terms of building. This first impression talked about this in the book as well. I think it's one of the most important things that I teach how to write your twitter bio most schools. Biles are so boring lover activists you know. I have three cats all by all these little descriptors. I have very specific strategy like I do and everything else but for your twitter by I think it should be two sentences and written away that's GonNa start conversations some of the most valuable real estate on on social media right your bio on anything on any single social media platform. Your bio should be two senses first sentence. Who Are you? Why should I care like just address? It you know who are you. And why on Earth should I care? Second sentence me some indication of your personality because again I don't have the luxury of sitting with you face to face so I'm not GonNa pick up on your sense of humor or you know whatever it is that defines your personality so give you an example mine is brand and social media strategist for media personalities professionals and entrepreneurs sentenced one who. I am and why you should care second sentence personality. I say if your baby's ugly it's my job to tell you so. People love that it starts all kinds of conversations about ten to twenty tweets a day of people that. Say Your Bios hilarious or your byles offense. A few people like okay. You don't WanNa follow me that most importantly it starts a conversation right. People get a sense of my personality and that's what I challenge. Everyone listening to this to do you know if you pick up the book a little space to like you know practices on giving samples. Who Are you? Why should we care sentence one sentence to give me your personally? Doesn't always have to be funny either. But these are all pieces in terms of defining. Your your brand in terms of next steps is exactly what you can do. Make sure you're tweeting. You're you're posting continent consistent way staying on people's radar. That's why we're doing this as it isn't a hobby business your business so stay on people's radar without having to spend money to do so though is it's a missed opportunity. Make sure your visuals are top notch. That's how we separate the amateurs the wannabes from people. Who are really really what they claim to be. Visuals make or break. The brand. And I'm not just talking headshot a headshot means I'm desperate for work. Please hire me personality. Editorial style photo of you somewhere a location. That's true to you. Props that add some some fun to the shot. Those kinds of editorial photos say to the user. They look important enough to be in a magazine right. That's the difference between a head shot and editorial photos. I'm all about the editorial style photos on your profiles. A great bio consisting content. Those are literally opin tweet with whatever it is you WanNa draw particular attention to those. Are the pieces of the puzzle? That if everything's plugged in you will have significant growth in chapter six. I teach you had on. Follow your followers. You know how to reform below targeted individuals based on people that you should be aware of competitors like brands so people are like you but not necessarily a threat to your business that could be in another country and then brand heroes. People that are are few steps above you maybe got an earlier star or stars in the industry. Watch what they're doing and more importantly watch what they're doing wrong right. Let's let everyone else spend all kinds of money and time making mistakes to figure out what works and what doesn't and let's be smart about this. Let's watch what they're doing right and watch what they're doing wrong. Learn from it and not have to spend money on it. So how do you see the landscape of social media evolving in the near future? I think it's really challenging for new social media platforms become as popular as the ones that are are now. You know. They're such competition for that. So we'll we see new social media platforms pop up. I'm sure we will. It's hard to anticipate what those are going to be. But I think really all of these strategies that I teach that I discuss I use twitter and obviously I think it's the one that you can make the most impact with without spending money but I think the strategies that I come in the book and even in our conversation state in most cases are directly applicable across multiple platforms so knowing that social media will change platforms will adjust to lay out the change in add and remove features. You know how upset everyone guests when facebook changes are down right and they're going to continue to change the layout because that's how the world works. We evolve had we just stuck with the first layout on my God from launched. If you look back at it now looks really all that so we have to just be ready to change with the industry in with what's happening in the chits sprawled changes all the time. That's part of my job is to be up on all of that to know what's next. What's next but the most important thing at this level is to have a tangible strategy that you can implement and be ready for those kinds of changes all of this stuff that we talked about. Today's really just matter of organizing yourself organizing your schedule in integrating it like you would a workout so that you can maintain an imposition yourself for growth. That's all it is is just staying true to that and staying disciplined to do a really good job and that regardless of what evolves in the industry. That will always help you. This has been so productive. Thank you I've enjoyed formative. You may not want to go here. You put in your book's going to bring it up. Sure the introduction or the WHO you dedicate to says to Gammy Yeah. Who's made me fear failure? Since the day I was. I just love. No one's ever asked me about that by the way. That's my grandmother. I'm very very close with my grandfather's an electric engine and my grandmother is really the boss you know. She manages the business and cheese. I've just always really respected her approach. She is a no B- Asir and I love that she's so sweet but doesn't put up with it and I have always admired that and tried to be that way as well. I think I am that. I'm very nice but also don't put up with crap you know for myself and for my clients and so she's really motivated me my grandma and my mom who's actually my system by the way she loves it. She travels around with him when I do talk. Yeah it's really. My mom worked with me for thirty years. I love that. I hired her away from her other job. That's thirty years ago and she loves it still allows us. She's eighty eight still works with me to the store. I love that. That's so cool and we have so much fun together. She comes here actually tomorrow. We've already planned our happy hour schedule. I'm sure yeah so. Yeah that's fine included her because it was kind of a fun way to just give back to her and just kind of recognize her in a way that's really inspired me to the approached. My approach for business my approach for clarity and structure so people can approach this and not be overwhelmed and yeah that's why include her. Good feel yeah. Do you have a final message for our listeners? Yeah I would. I mean we've already said it a few times but I really want. Here's what I want. I want people to implement what we've discussed. It's and I say this all of my workshops to freak people out a little bit. I say the majority of people in this room that are paying attention and spending time to be here and paying for parking to be here in these chairs at the moment the majority of people here in the majority of people listening won't implement what we've talked about today and that annoys me so don't annoy me do what I've told you to do. And then send me a tweet saying Phil I did it and now I've grown whatever you know some people that I'm from twenty thousand followers. I've grown three hundred dollars. Fantastic chip away at it. You know really execute like we said with so many creatives they get so caught up with all the ideas ideas ideas. But let's start somewhere. Implement what you're most excited about and just build your brand step by step at your own pace and we'll build your career you'll end up having a career doing something you love. Isn't that what we all want? Absolutely I love life. You have to otherwise your Tgif. I hate my life all week so that would be my final message. I want to hear from everyone. Send me a tweet at Phil Allen I want to hear all kinds of success stories and testimonials about you know how everything's going for you. I'm always so interested to hear. This has been great. You know what you were generous. You're very very generous with your advice. In thanks my pleasure pleasure..

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"brand strategist" Discussed on Masters Podcast Club

Masters Podcast Club

14:17 min | 2 years ago

"brand strategist" Discussed on Masters Podcast Club

"A logo. More important than anything. Because you're photos are used as your social media profile photos which gets seen every single day right beside your content that you're Jaren on every single device your website think about all of these platforms for building to show for you. The best branding is when we replicate the in person experience as closely as possible so steps for building your brand after we positioned it photos logo. If it's necessary. It's not always necessary. Some clients will come to me. And they're like Phil. Here's my budget. What can I do if we got to cut something logos the first thing to go? Let's put your name in a nice font that we like you know. Move on photos. Logo website social media profile design which is just making. Sure your your social media profiles reflect there like an extension of your website. Those are the steps to building your brain. Have you found that? A lot of brand personal brands are and even companies that their social media presence does not match their website so they spent a lot of money with their website but their nephew doing their social media. And it's just a mess all the time all the time there is now consistencies. No no there's inconsistencies. People just want transparency. Social media was born out of the fact that we don't want advertisers to tell us what to do what to look at what to listen to what to see. We're over that I WANNA make my own decisions and so social media is supposed to give the power to the people where I can choose what shows up on my news feed what doesn't of course they've gotten you know fancy sneaky. I should say with ways of having advertising. Because that's how you know we pay for things but still a lot of these. Social media sites have have given you the power to Click Exxon. This are hide these posts moving forward so companies can't just be on social media or individuals. Kansas be on social media. Now you have to give people something they want so that they engaged with you. It's not gonNA happen automatically so I'm gonNA happen just by spending money. You have to be doing something that people care about if they don't care about you they're not going to pay attention to you and so that's you know. Companies that all the time where there's inconsistencies websites and then the social. It's like it's hard especially for a company. I love what to Poli does on Social Media. We know that on twitter for example we get higher engagement if we can have a face to the brand as opposed to a logo. You know but that's not always the case. He's big companies. How do you have a person? Or what do they do tripler? I love what they do. They have at the end of their tweets. So say you tweet about to pull a happiness for my launch. This is so good. You will get a tweet back. They'll probably favorite your tweet and you'll get a reply from someone who will have some kind of fun comment. And then they do dash and the name of the person who tweeted you kind of cool right. It's simple little thing that builds that sense of transparency. You know I've seen on other accounts where they've been transparent about. Who Does the social media? So you know big company. Mtv official account for MTV tweets by at whoever does the Social Media Kinda cool not saying that? It's case by case sometimes at smart for your brands. Sometimes it's not but these are just examples of how people are trying to increase the the sense of transparency tweeting with some mega company. And who knows who's reading but I I know an individual at chipotle. I know individual at MTV. And that's why I'm engaged with. I thought one of the biggest mistakes that has ever been made in social media was when Ashton. Kutcher admitted that he didn't do his own social media like what's the point of being on social media. Wait a minute I admitted that no but but do I got to go back and edit that no no you don't no no no you don't because a lot of us have help but it's still coming from you. It was very obvious in his content. That wasn't me him and that's the problem okay. Right so didn't take that he fixed. That did he change that. No I don't know I kind of lost attention. After that I was like didn't really pay much attention to him but I mean think about his industry though right like he's. The STAR PEOPLE PEOPLE WANT. Imagine getting a favourite or a re tweet from someone like that a big celebrity. You've made someone's Day when I'm working with clients mean be realistic a lot of these people on television star since they don't have time to do all this themselves. That's but still like we want to believe that it's real. We want to believe that. It's you know that it's damn. It's like finding out that the tooth fairy doesn't exist you know it's like such a bunch let down and so that's something beware but no. I don't think it's bad that you admitted that I mean I have people help me as well. I'm busy still provide the content like you and I when we're done we're gonNA take some photos and shoot a little video nominee. Send that to her. And she's an put it everywhere. Yeah okay so I WANNA take you back to where we were talking about. Somebody getting started. And that's either a brand new business entrepreneur hairdresser starting out or it could be like you said a a house that needs remodeling. So it's it's a brand that's been out there for a long time. But they need to remodel and get back to building the brand the correct way so you said that there's three steps for that number one was positioning right. Number two was what people need building. Yes number was to build to build the house. Okay if we take a house to market and it doesn't never roof we're not going to get the full value. We deserve right so we have to build the House and decorate the house. But someone comes to me with a really brilliant brand or we build it together. I tell them you brought the gift. The gift is right in front of me. All I have to help you figure out is how to wrap it and how to promote it. How to get the word out that it exists so once the brand is built. We've got photos that showcase our brand. We got a logo that complements everything in reinforces that brand. We have a website. That's short concise. You know the fewest number of pages possible so that you retain more control over the user in terms of what they see if you've got a website with thirty different pages you've lost them there. They have the control over which pages they click and which they don't and chances are they'll miss a lot of stuff that you want them to see so you know a very visual website optimized for Mobile I love platforms like square space for building. Your website strong visuals so photos logo website updating your social media profile design once we have all of those check marks ticked off. Then we get to cross the bridge from building the house to promoting it so the third step is promoting exactly. Yeah exactly and then promoting your brand is isolating your top three social media platforms priority platforms and giving a specific use for each one. We can't just like I said earlier. We can't just exist on social media. It's not enough anymore because everyone is just existing instead. We have to be smart about this. We need US intelligent social media strategy and that happens when we give to platform purpose. So what are we using pinterest for? Well here's an example. I could pin all of the travel destinations that I want to go to that. I WanNa go to these are places wanted to go. Does anyone care about that. I would hope not if someone does care about that. They need to get you know alive. Jon Ally people come to me not for the top travel destinations. That has absolutely nothing to do with my brand. They come to me because they want ideas guidance inspiration on branding or social media in this case because is such a visual brand. I've given my pinterest are visual platform. I should say I've given pinterest a purpose. And I pin great examples of branding business. Cards websites logos advertisements. Anything print all kinds of stuff like that and so what has become is a tool. I mean I need inspiration when I start branding and so I could scour the web and you know right. Click save as into a folder hidden away somewhere on my computer or I could build a scrapbook. That's useful for me when I started branding project and it's useful for my clients so I built you know a lot of followers because people find it useful. I get emails and tweets from people. Oh my God I love your pinterest because it now has a purpose. People have motivation to go. Follow it because it serves a purpose and I'm consistent with it your favorite. Tv show is on at a random time every single week that you have to guess you look at a lot of successful youtubers which we haven't talked a whole lot about today's bringing some video but a lot of successful youtubers have a very set structure new videos every Friday you know are they branded in some way. That is the same way as airing a TV. Show at the same time every week. It serves two purposes one. The audience knows when and where to find it and they're the expectations are very clear. The show is on this time launching video at this time but also does is keeps you as the content creator accountable for actually doing it. That's one of the big problems with social media. People do it because they have to do it because Phil says a half to be on social media but if you treat your social media like taking out the trash trash just just don't even bother and riot opinion so you need to have a set structure. You need to stick to a plan. It's like working out or anything else that requires discipline. What's your structure respected because your audience has expectations now. The reason why we're talking about this is for business. We're teaching you this not to help you build your hobby. Were sharing this with you. Not For you can share your photos with your high school buddies. We're sharing you this information with you so that you can build a business so that you can make money so these you can create a following correct absolutely okay so based on that. What mistakes are people making so here? They're using these social media platforms but then they're posting like you gave the example of. I'm really having a bad day. My life socks you or I. Somebody wants a job with. Somebody's trying to connect with me for whatever I go. You don't WanNa look at it. They're photos and stuff and if there's much photos of them smoking and partying and there half naked and I'm totally turned off. This is your brand and your brand tells me that you're a party person and I don't WanNa hire a partier. Yeah unless it's the brand right at some case brand or they're coming to work with me. I don't hire smokers in that case. Then they need to be aware of that because everything is out on the Internet. It's all out in the open now and we can find it even if you delete it or hide it or whatever. It's still out there that we can find it so that's an interesting point you bring up. I do a Lotta toxic universities and something that comes up a lot. I'm usually on a panel with professors. And they kind of these college kids who are getting ready to graduate. They got put the sells out there for the workforce and my opinion is different than usually what the other professors who don't do like parent. They're like don't post this or don't you know. Make sure you do this. And that and then I kind of like a breath of fresh air for them. So I'm like go ahead and do it if it's your brand like if you're going to go work at somewhere provocative then do something that's aligned with that brand but again it's not about you know like listening to a parent bark at you about what to do and what not to do. Be Aware of what? You're putting not exactly be aware of your the first impression that you give this all we're talking about. Today's this is the business of first impressions. You know a lot of my clients. Stay that you know. They'll go fill I. Can't you know I wanNA go submit for this casting where I WANNA go set up? A meeting with this network executive or this casting director mandate or whatever but we didn't realize you really only one shot because these are busy people that have people coming up all the time selling themselves and when you pop up again say go have a meeting and they say you're not right because of this is his. Or here's what you need to work on you pop up you know every few months that's annoying like that's not gonNa work so think this as you know you have one shot to make that first impression knowing raw was evolving. We gotTA start somewhere. We got to walk before we run. We have to crawl before we run you know and it's a process but really treat it like a profession like your career and be aware of that first impression that you give off because that is what people are consuming and judging and making decisions on before they even give you the time of day or the opportunity to go face to face with them got So which leads me to another question. How active should I be?.

pinterest Phil Mtv twitter US Kansas chipotle Poli MTV Kutcher Jon Ally content creator Ashton executive official director
"brand strategist" Discussed on Masters Podcast Club

Masters Podcast Club

11:02 min | 2 years ago

"brand strategist" Discussed on Masters Podcast Club

"Help me fix this because I was going down the wrong path and broadcasting and pissed off a bunch of people or it's never usually one kind of set off or one kind of moment like that. It's more just overall changing strategy and touching base with really evaluating every so often. What is it that my audience wants to give them that even from a very basic level. And if you can't figure that out for yourself it's hard to be self aware even me or clients will say Gosh. I can give everyone else advice when it comes to my own stuff. I have a really hard time. That's why you asked for help. Lotta people don't cut their own hair. They go and have an expert cutter then they hold up the mirror at the end of the day or at the end of the cotton and say how does it look. Here's what you look like right. Six thing. Right. Don't try and do all this yourself. If you're not good at Eh. Leave it to an expert to evaluate you and take inventory of what we have and say. Here's over dealing with even for me. When I first my first year business my gift to myself. My Christmas gift was to hire an agency a branding agency a small one. That I thought was really awesome and I thought Gosh because I mean I can bring anything anything that walks really truly. I can brand anything but when it comes to myself I find it harder and everyone can relate to that. So did you hire somebody. Sure I totally did. I collaborated with them on the first phase of my branding and what I got. The most important thing I got out of that was my job title. They're like Phil I. I didn't know what to call myself. I was like. Here's what I do. I do social media and help people with their brands and they were like you're a brand strategist and yeah Brian Strategists. Yeah that's what I call myself and that was probably the most important thing that I really wouldn't have been able to come up with on my own. I needed someone to just kind of take inventory of me. Brands are constantly evolving. If we're not evolving then we're dead you know just as you evolve as a person. Your brand is evolving with that. Especially if you're brand new you may not know what your brand is and I do a lot of cleanup work. With other you know branding Gurus that. Say Your brand is this you know based on what? I'll be very honest with clients when they're hiring need. Help them come up with their brand. I'll say the very beginning of the meaning. We may arrive at this at the end of this meeting the next two hours or we may not. And that's Okay. Because if you're bran is going to be sustainable. It can't be a quick decision you need to take the time to think about it and let things fall into place so that it's something you're really excited about and something you know. People need which requires research. It requires being in tune with yourself but everyone can come up with a brand. It just sometimes take some time which is totally okay. I really WANNA get into that but I have to ask this question. You'RE NOT GONNA please everybody. How do you advise people to handle haters on your social media platforms when you try to appeal to everyone? You effectively appeal to no one. Okay so you have to have an opinion. You have to have a standpoint. You have to have a perspective on the Internet that becomes your personality and so- haters are a wonderful thing even though it's hard to not take things personally because this is personal. Branding it's not as if we have a product you know. Here's a bottle of water. People don't like the taste of it. That's my product but I'm not gonNA take because in this case. Oftentimes you're the product. Just like going into an audition in someone saying I don't like you. Well there's probably nothing wrong with you as a person it's just you're right for the GIG but it's hard for everyone to not take things personally but when you have haters it's a beautiful thing it means. People are paying attention to you. What's worse than haters is not having haters because it means near or not having any engagement because no one's even noticing. Kerr Dot should be the scary. So when you do have haters. The best advice is to respond. Well it just depends depends. I base it on their their nature if people have constructive criticism on an whatever you're doing on your opinion on your product on your service then it's actually. In most cases it is case by case but in most cases it's better to acknowledge it into show that level of transparency for other people to see so someone complains nip it in the bud respond to it as promptly as possible with a very professional happy. You know painfully Nice. Not Offensive definitely on the defensive. It does it makes you look vulnerable. Which which we don't want but if someone is rude if someone swears or is offensive in that case I believe you can delete it because it's not a constructive effort to have something facts So in that case where it really doesn't serve a purpose to anyone delete it. Why do you offer his orders? Good advice there's no swearing on social media. Yeah I mean it's you know. Some people have built really incredible brands by being provocative. In that case it's fine but in terms of like you know what I'm talking about. That's like obscene. Anything negative in terms of like you know swearing or rudeness. I don't give those people to satisfaction to even you know even knowing that I saw especially when I'm dealing with like higher profile clients. It doesn't happen often all the brands. You Work Hunter usually like really nice positive optimistic brands but people will stay stuff behind a computer that they would never say face to face to someone. So that's just the reality of the Internet that we all have to face but you know they'll say stuff that they'd never saying person so I don't give them a lot of give them the satisfaction of knowing that we even saw it. Okay so let's start from scratch from the very beginning of if a person is just getting started out building their brand. So what's what do you recommend as their first steps here will you know. All about step-by-step and making a super clear and easy to fall. Actually you know. That's a great endorsement for your book. I have to tell you because again the person who does my social media knowing that I was in an interview. You today said that she went through your book. Page by page chapter by Chapter read the chapter and then went onto twitter and did exactly what you said to do. And it was very easy. It was very understandable. And she immediately got results. So congratulations you know. You're not just in theory here. No really I don't if sure how to near you. I don't even read. I Don I mean I'll read stuff like that's step by step. That's litter all right I. It's just not the short attention. I'm the attention span of a GNAT. So it's like sears. If something doesn't grab my attention I'm off on something else and so the book. No one wants to read a book about twitter right. I mean realistically who on Earth would want to read a book not me so I know that going into it and so I kept it short on purpose. I kept it short. It should take you an hour to go through it and then refer back to it and then you know everything you need to know. Okay you know. Branding happens in three phases building a personal brand or taking inventory of what? You already have a lot of times. Were not building a house. We're renovating the house. That's built that. It's better so three different steps. I positioned the brand. What is it you love married was something people need that? Equals your personal brand. Once brand is positioned. We have to build something to show for it. When we're face to face we have the luxury of conversation of seeing facial expressions engagement those little nuances and person. We don't get those the Internet. So we have to overcompensate a little bit for that so every good brand has personality and content. Content plus personality is a good brand. It's never one or the other Even if you look at some of the most successful brand personal brands out there every single one of them's a combination of personality and content. I call it. Content personality ratio so out of a hundred Allen is ninety percent personality ten percent content. It doesn't matter what she saying. We don't really remember the contents more about her delivery. That's what we love. Anderson Cooper is seventy to eighty percent content and the other portion is personality. What happens when we give Anderson Cooper? Daytime talk show to really showcases personnel. Does he go well? It gets cancelled. They didn't talk to all right. We don't care about Anderson's personality most cases. I know he's had a few little laughing. Fits and whatever those little moments that we feel like we get to know the reporter but at the end of the day he should be sitting at a desk either delivering the news with a teleprompter or having a great interview. Very good at interviewing. That's his strength. We need to play to his strengths with the content with the positioning of the brand. Just like everyone else so. Everyone has a different makeup of content personality. And that's part of you have to have that self as you're building the brand now specifically the steps first thing is photos because the best online branding is when we replicate the in-person experience as closely as possible. So I don't have the luxury sitting here face to face. We are now. So how do we do that on the Internet? When there's a medium right in the way of everything? How do we played that? You've gotTa have amazing photos and this isn't about looking like super hot in your head shot. You know. This is about having a picture not from Your High School Yearbook. Or you know your head. Shot from five years ago chances. Are you probably don't look like that anymore? So it's not gonNa work in your favor to have the disease by picture. It needs to be what you look like now. And it shouldn't be a pixellated iphone.

Anderson Cooper brand strategist twitter Your High School Yearbook Phil Kerr Dot Brian Strategists sears Allen reporter
"brand strategist" Discussed on Masters Podcast Club

Masters Podcast Club

12:44 min | 2 years ago

"brand strategist" Discussed on Masters Podcast Club

"I pin like a maniac so I have almost ten thousand pins on my pinterest and instagram and pinterest are my projects for two thousand fifteen. I have twitter. What do you mean your project? I want to get better at them. I want to really be able to deliver tangible strategy. Like I can for Twitter. Twitter on lockdown. Like you know that book start to finish. If you read it and just do what I tell you to do. You'll grow your numbers by thousands. I mean people. Do I tweet every single day? So people ask you your client take him. You also helped me build a following on Instagram pinterest. Say No. I'm not ready to help you with that. I can definitely help them with it. But it's constantly changing so I always want to be in the know on what's coming and that's even with pinterest. I've doubled my followers since January. Just by trying and experimenting with what works. And what doesn't and I'm kind of formulating ideas around that that I know work and work with other with clients and with with people that implement these strategies. Now I love I love Pinterest. I love instagram. I think those two visual platforms are great for the beauty industry so twitter so those are three I actually. I may not even go into five because I really believe again thinking about the individual. You know how much time the stuff takes right. You have someone who helps you out because truly this stuff takes so much time and one of the most important things I can say is rather than being mediocre on ten different social media platforms. I'd rather be awesome at three right. It's great advice. It's going to be better for your brand so I I wouldn't even worry so much about you. Know Platform four and five. I'd rather you focus on one two and three which is going to be different for every single individual in every single brand depending on your market depending on on your brand what that entails but if you can be really awesome at three tried to be a Rockstar at three platforms. That's GonNa help you more. It's more realistic when we're looking at individuals when there's only so much time in the day so before we move forward give us definition of a personal brand because people listening to this right now. There's a salon owner who has ten stylist working in his or her salon. And they're thinking. I need to get the word out about my stylist salon. Then there's an eighteen year old brand new hairdresser. Who's thinking building brand? That's the salon owners job. That's I don't own a company I don't need to build a brand so just kinda give a definition of all share speaking specifically to personal brands. I think it's a very simple formula. A personal brand is a combination of two things. It's your passion something that if you won the lottery today and you could do whatever you wanted tomorrow. What would that be? If money wasn't an option what would you do for the rest of your life? What's your passion so something you love? That's element number one ingredient number. One if there's two main elements here element one is something you love something. You're passionate about paired with something. People need while what great advice? It's that simple something. You love paired with something they need. This isn't a hobby. A hobby is something you do for yourself because you enjoy it. A brand is the opposite. A brand is something other people need. I approaches from the drive to monetize this right a hobby. A hobby fantastic. You do it for yourself. But you're not necessarily looking to make money at it you. I love gardening. Play your salad but I'm not trying to market exactly money off this. You do it for yourself because you get enjoyment out of it but a brand more important than the enjoyment is offering something that people need so they spend money on it right and so we can't be so concerned about what it is we want? It has to be more about what they need. Not just want. Some people spend money on wants but most people don't have the money to spend on once they spend my nights to do they spend money on needs and you know what chances are. It's probably not something mainly do they. Need a fancy purse. Do they need a vacation? I mean they think they need it. So that's something to be aware of A. What do people need if you can satisfy a need like any good business does? Then you won't have to worry about marketing yourself or your business because the need is built in. I've never spent money on marketing myself ever. I've just really truly I moved to. La You know didn't do any internships apply to agencies. Because I thought well that's what I'm supposed to do right I'm supposed to. I love social media. I Love Marketing. I'm supposed to go work in an agency. I couldn't get a job like I literally couldn't get interviews at higher so I thought well either. I'm going to have to leave moved back to Canada. Which is where I'm from. I'M GONNA have to move back to Canada or I can figure out what people will haney to do right and had people come through there like fella need help with the website. Can you do that? I'm thinking I mean really really. Should I be taking this on? Probably not but yeah sure can help you. And that's how it all started was like what do people need. What are they willing to spend money on? Satisfy that need like you know any good business does. That's the basis for it. So I really when I'm working when I'm on stage where. I'm working with clients or workshops. People will say fill. This is what I love and I wanted to open a restaurant my entire life and this has been my dream and I'm like okay great but you don't really matter in this case proves to me that people need what it is you're building you'll thank me for this later because your business won't go bankrupt. What do people need? And that's the formula. That's the formula for personal branding hookah. So hopefully everybody listening to this now understands why this message is so important okay. So how does celebrities like from these? Tv shows or Dean Benowitz or the sharks use social media to grow their brands. All of them have prioritized. What platforms are most important? Which is looking at. Who am I trying to access? Who'd I want more of more followers? What do the networks lookout? What did they want of me? You know or not just networks because I won't even keep it specific entertainment but anyone who's making a decision. It could be the bank. It could be your trying to get a loan. How can we show that? You're legit you know. How can we show that you're legitimate? Having followers proves that people are engaged with your brand that people know you exist and so clients is social media all different ways really at the end of the day regardless of who. You are what your industry is. You're using social media to stay on people's radar. It's like a billboard on Sunset Boulevard. I did research when I was writing my book. Those costs upwards of one hundred thousand dollars a month crazy. Yeah that's a lot of money to spend to put a an ad for a pair of jeans knowing full. Well that people driving by are not going to change their schedule for the day to reroute to the mall to go buy a pair of jeans because they saw it on a billboard doesn't work that way but when they pass it every day and they see another billboard few miles down the road. What is it that these companies are paying one hundred thousand dollars plus four? It's not for conversion because it's not converting we have no proof that it's converting no matter how we try to you know. Come up with some formula that you know. This billboard equals this many sales. It's just not that's not possible what they're paying for something very simple paying for brand recognition. They're paying to stay on our radar and they're paying a lot of money for him tweets do exactly the same thing but they don't cost any money all they cost his time right. And if you're organized with your Social Media Strategy and you've got a good little system whether it's you or whether it's your assistant giving you a hand staying ahead of the game every single tweet you send help us stay on your followers radar and it costs nothing. That's what excites me about twitter. Hope you don't mind would jump all over the place leads. That's how my brain works all good. Thank goodness so what nightmare stories you have about people using social media platforms the wrong way. Oh boy where do I start on this one? You get better the more you do it so I can always tell clients just getting started and that's totally fine. I mean it's like anything the more you do it the better you get. But one consistent thing with every single person who's using the platform wrong is this. They're using it as a platform for broadcast instead of conversation. So they again become consumed with me me me self. I need to let everyone know what I'm doing because I'm so important. Everyone's GonNa care which is sometimes the case but usually not they post it in a way. That's all about themselves and that does not work well on social media because you look self obsessed. I would even argue that if you have a big long bio but all your credentials and your you know your life story that it actually looks like you're obsessed with yourself. That's at least how we interpret it in many ways so social media needs to be used as a tool for conversation. It doesn't mean you can update us on what you're and who you're with and here's me and this celebrity but like Cheryl personal anecdote about that experience. Something that prompts us to talk about it to share it with some wine to comment on the satisfied or reply to the photo on twitter. How do we take this and start a conversation? I think you do a very good job of this on facebook by the way you get really great engagement are all of your posts. Because they're interesting and you get a lot of likes to get a lot of comments because you share really interesting staff and you're in tune with how to socialize with people just how you would in a room. How do you feel about the guy who walks in and talks about himself? All night doesn't ask anyone else how they're doing raw. Like Oh God here. He is more. No more social. Media is exactly the same thing. It's just another way of socializing. It's just another way of communicating in some people. Forget that they become obsessed with self and we all know those people on social media. Don't wait that's probably the biggest mistake. Is People use it as a tool for broadcasting over and over and over again and they're not in tune with what people want or what other people are doing. Dad's really the biggest mistake. Let's great advice. There's a lot of articles and stuff on the stereotypical facebook. You know people you know. There's a certain type. You know the person who omega. It's like private stuff like drama. They're going through these really dramatic status updates. Oh my God my is over. I just can't put up with it anymore. Dot Dot don't like explain what's going on because now we all want to know why. We opened the celebrity tabloid. We want the drama. You can't just post out not disclose it's going up and you get the people commenting what happened. Are you okay? That's one of me to drive me crazy. And so oh yeah I could come up with all kinds of examples just based on you know those stereotypes that we can all relate to so. Have you had people who made a mistake so to speak on twitter or one of these social platforms and then came to you and said Ou Phil. Help me clean this up..

twitter pinterest facebook Canada instagram Rockstar Dean Benowitz haney Cheryl
Holly Chantal, Business Coach With A Holistic Flair

Extraordinary Women Radio with Kami Guildner

08:05 min | 2 years ago

Holly Chantal, Business Coach With A Holistic Flair

"Welcomed extraordinary women radio holly ali thank you for having me i'm excited to be here happy new year happy new year to you too excited about twenty twenty absolutely twenty twenty slated to be a good year for me yeah yeah me too i'm i'm very excited about it with your big your big hoax for twenty twenty let's the big well i wasn't a baby so while it's a big thing that's this kind of a big deal hopefully whether you do in june so they have a little bit more waiting to that's exciting now is your i first or do you have others my third third so you boys and then this is supposed to be across we'll see awesome congratulations and what a great what a great milestone also for twenty twenty for sure yet dan well i want to start with your story let's you were a business coach brand strategist and you were on track to hit seven figures in your fruit within your first five years which is phenomenal by the way but then everything changed what happened he has so it what happened is babies refused to be a common thread here yeah back then i was in my mid twenties and and you know is living in the city had a completely kind of different life and my business was really born from my passion and it was able to spend all the time i wanted on it so i was able to sky was the limit and then heather difficult pregnancy which led into becoming becoming mom which is a huge transition that i think that you don't know the full impact until you've experienced true everyone talks about it and you think i think you're prepared then yeah it's just i mean it changes everything so yeah so that kind of stopped chain i won't say stopped stopped the the progression but it really changed my goals i think really what i wanted was hit seven figures by the time i was thirty just so that i could say i did and then when you know my oldest son came into the picture is kind of like that really doesn't matter right it's all headed it into perspective right it's like what's way important in life and i'd much rather scale things back when for the first year with him i think i there's only working about fifteen hours a week and so that he could be home with me and so that i could have create that bond and and be there and yeah so now you have scaled up to twenty five hours a week which is still not a lot and i'm i'm really focused on freedom and i have systems that run certain aspects of my business so i'm able to maintain a pretty good lifestyle while also being able to focus on other things that are now equally more important than what my business was before and was it an easy journey to get to this freedom kind of focus the answer to that step of the way i mean i am a leo i am a i am an achiever i i'm extremely independent that is like one of my core pieces of who i am and having not the being being control of my time anymore i fought tooth and nail and i kept surrend like everyone says surrender surrender i surrendered so many times because i'd like hell what does that even mean and what i realize is surrendering and kind of just allowing to happen is a decision to make over and over and over again and i did and it it for let's see this this had evan in twenty thirteen and then i had my second in two thousand sixteen and it wasn't until about twenty seventeen that that i really realized how much i was fighting it how give us some examples what were some of the things that did you really had to surrender to and to to you know the flow into if you will yeah well it's it's hard to explain so i'm everyone one can relate a lot of people can relate to the being pulled in two different directions so having your work or your career your business and and thinking about it when you're with your family and then vice versa when when you're at work or in your career you're thinking about your family right and the crossover can be really difficult and for me it wasn't a feeling of guilt that i know a lot of people experience i should gathering this issue that not right for me it was more of my businesses my creative outlets and i couldn't do it like i couldn't when my kids had to turn it off right and so i kept stopping my creative outlet in turning it off they can't be thinking about this right now in all table this for later and what happened is that flame eventually began to die down and your name my flame i create a flame i started to feel like i couldn't the create anymore which was because your mind to be were being pulled to fan from both sides right i was kinda just turning off pieces of myself in order to survive live right compartmentalizing which are feeling a lot of us do right and wasn't able to open up a compartment on on command which now i can then that's something that i've learned so what happened was in about twenty seventeen i just remember sitting on the floor and with my head my baby my lap in my than three-year-old next to me in thinking i don't wanna be here anymore like i i i c they can't do this it was terrifying right because it was a moment of contentment and happiness of here with my kids but then there was also just this as part of me that just wanted to escape right and that was that was like my low moment and and that led me to go into therapy as that fire like oh yeah yeah there's something wrong here i i need help right right and you know and i'm sure there's listeners who are tuned in right now going on my god i remember that moment for myself it and i was fortunate in that the therapist i found did not immediately say you're depressed you need medication in and and those things which there's nothing wrong with any of that if you if you need it right where i was lucky that he recognized what was actually going non which was that i was having spiritual awakening and i was in what you call the dark night of the soul which is that that dark place where f- like every you've peeled away every piece of yourself and you're about to be reborn right and it just it's it's a hard in place to be it's a hard place out of but once he put a name to it i'm like i'm a researcher like i that's just what i do i started researching it started looking up things about spiritual awakenings are looking at the dark night of the soul and gathering information in all of its fit it felt correct it for you right and and that gave me hope because i knew that there was something really great on the other side and i started to being able to connect connect with teachers to help me kinda move through this process and you know once you once you know the path and you realize what the problem is it it makes it so much easier because you know what you're dealing with

Holly Ali
Marketing vs. Branding

The Futur

10:50 min | 3 years ago

Marketing vs. Branding

"Let's say you have a product and you have one hundred thousand dollars. Despite that on branding do you spend on marketing the continue feature podcast. I'm your host Christo. What is more important branding or marketing. What's the difference between the two which efforts should come I in this episode. I sit down with Melinda Lucy a brand strategist and the founder of marks and maker. We're also joined by Fabian Gear Halter was also branch outages and and is the founder of Fenian in this episode of the future we discuss if video posted by marketing consultant. Donald Miller speaks about his controversial opinion a pal. You need to be making fifty million dollars before you think about branding your company. Melinda Fabian and I sat down and have a thoughtful discussion about how we view branding mm-hmm marketing which is more important says it back listen to find out where we stand on the issue and how we view the relationship between branding in marketing so guys when Melinda calls answer in here we are millions like I think it's time I'm for another meeting but the switch today is that she's brought in another person that you are familiar with two if you're familiar with the channel none other than Fabian Garrelt are here and I think I think we're GonNa be talking about something that started to get under the skin of a lot of creative people. Donald Miller put out this video about the importance of marketing over branding he he gave branding short shrift for sure in this video branding though is a luxury. I think you need to be making about five hundred million dollars or even start thinking a whole lot about brand new and get your colors right in your logo and that sort of stuff but branding people have to be familiar with your brand in order to be trained to feel a certain way about your brand until then you need to do marketing as marketing is really where you make your money. Marketing is when you tell somebody to buy your product and you explain why they should buy a product mostly because I think he's a marketing Guy Guy. Of course he's going to talk about marketing so I think that sets the stage for the conversation. Let's see where this goes so Melinda. What are we talking about today about the difference between between branding and marketing okay so you have a perspective on this not yet it to bring news one little canary the cat the Cheshire cat here okay. I'm sure I have an opinion on it that I am unable to yet articulate but I would like to hear from both of you and your perspectives because as a brand identity designer turned bram strategist. There's a lot of overlap in marketing in from from Hearing Mountain Donald Miller video about. We shouldn't even worry about it until the company was that what did he say. Fifty million changed his mind throughout the video but fifty million yeah fifty million yeah. You shouldn't even worry about branding unless you're a fifty million dollar. Come out okay he started out with five hundred and they know it change five hundred a million and then it went down then he corrected himself to fifty okay and you work with a lot of startups to yes. I'm working on at that point with companies of all sizes and Milinda sent me the video and my head exploded and I'm like wait a minute. Don Miller is a good guy. He's talking about story branding. That's his friend right yeah. That's that's a name literally the name of his book Iran Bright and I read it you know I I liked it quite a bit and then I see this video and CD statement and as a Yemeni. I'm ready to talk about that. Okay well. I'm going to ask you because I watched it and I think there was a lot of fire and fury before watched a video so I'm like chill. Just watching objectively tried to remain neutral watches thing and see what's getting people prickly. Gli about it so you said your your head exploded so one of the things that he said that really made you think I don't agree with this point of view so I think that we did he position. It was one of if those quick videos I I think he the way he framed that was a little bit misleading and that's what gets everyone fired up including myself but rightfully so right because you shouldn't frame mm something that way. I'm in my eyes right the way that he talked about. It needs to be fifty million company. dollar company before you even start branding. It makes absolutely no sense to me. This is very much the cart before the horse right because you is very like antiquated analogy here but you you cannot you cannot talk about something. You cannot market if you haven't read it yet if you don't know what you're talking about right and in the video heels a talked about Simon Sinek famous wine. He says there was no need to ask why you just need to send emails at that point. You just email l. e. mail email and don't ask the question why behind the company and to me that is completely against my fundamental ideas right like you. I have to create a platform. You have have to create a brand platform to really derive why to company exists. You have to create obviously the company name. It's basic branding pieces that need to be in place the the reason why he said it is because he talked about this fifty million dollar company that said we need to do branding and he's like no. You don't so what doesn't work in there's video is that of course the company already had to spend a lot of money. Branding otherwise would have never gotten to fifty million dollars. Okay anything else doc for now. Okay being so accommodating okay. I think let's I understand the structure of these kinds of videos because I make these kinds of videos to their designed to push buttons and to incite true emotions because nobody cares if he's like. I love branding marketing the soccer ball marketing today nobody from the design side. Nobody on the brand space would would even care. Nobody would share does videos like what do you think so he's doing. I think what many people that are really smart. What about positioning says I'm for this and right now. I'm not for that so gets all the people that are yes. We're marketers and I also want us to kind of be aware of our own bias or bias sees right or by says. Are you saying that word. which is your branding guy? So of course you think branding is really important. I think I didn't fully we realized this before but he's really a marketing guys teaching people how to market their products and services so he's a marketing guy and I think this is our own kind of we want to shape reality reality the way we see it so I'm just trying to look at it like as a as as robotically as I can what is being said and what is more important. Whatever so let's get get into that okay. Let's say you have a product and you have one hundred thousand dollars. D spend that on branding or do you spend on marketing. I think you have to divide it in a very smart way. I mean you should in his thirty. Seventy rule is is not a bad rule rule right. I mean out of that budget. You should most probably take thirty percent of so branding because you have to establish thing right. You have to create the word before you you spread the Gospel Right and so marketing advertising. It's basically putting the word out there. You need to do a lot of that right but I need to define what the business for so I think it does make sense that you split less branding and more for marketing because if people don't hear about it they're not going to buy your stuff if they don't buy your stuff out of business right yeah I think I can also imagine why put out this video because he consults for firms probably fifty million and up and we're going to spend all the money in branding business so after hearing that for a while a piece like this comes up. That's why I like some people Chris. You're really salty. It's like we'll I've heard this question and and people beating their head against the wall so many times an eventual I come to the conclusion that this is what you guys need to hear and let's cut out the BS. Let's get started because you're here because you don't have enough runway. There's not enough revenue talk about you're GONNA be out of business in six months. We got to fix that and stop spending money on branding okay so let's take a step back for people who are like branding marketing. These are like terms. I use all the time interchangeably. Let's start with the definitional branding. Okay the way that you see it. What is branding. You know. I have different ways but I'll just you know off the cuff now. What is branding branding really is that it establishes rushes the why behind the brand establishes look and feel it establishes a positioning in differentiator in the marketplace and and all of that combined is beginning of branding and so I think it gets complicated right because in one of your posts recently Chris about branding being something that gets people to come back marketing something to get people to go to in the first place that too I think is a fine line right because without the brand being created created you know you can't markets like branding marketing branding marketing it kind of goes and it goes into this flow yeah so branding on the one hand is establishing gnashing that emotional connection and then the other hand this to keep it up right then go back to values to make sure that we keep evolving our brands but marketing is obviously key to getting the message out right so when I hear this it's like okay. I'm I'M A graphic designer. I've been calling my logo branding or you're saying sounds a little bit different than what I've been doing so I think it's healthy for us to have this conversation and and do like a public service announcement that if you make a logo well if you make a mark your identity designer your logo maker a letter form person you're not a branding person yet is one facet but it's just one very small facet actually right so when you say it's the why behind the company establishing the look and feel differentiating through positioning what look like what are what are the things you make when you help. Somebody brand their company the product or service so in the beginning. It's a brand platform as the industry calls also dried so it's really identifying how it's kind of like a business plan but the brands plan right. What do we stand for. Why do we exist. How how do we differentiate. How do we need to position company to stand out. What is the big why I call it too because statement right you know this is why we exist. You know what it connects with customers and understanding the customers before you even launch understanding. Who will these people be what channel so dion right? How can we connect with them read to comment on social media and start becoming part of psyche all of that even though it could be seen as marketing that should be established as part of branding before you even create the name for the

Donald Miller Melinda Chris Melinda Fabian Brand Strategist Founder Melinda Lucy Fabian Garrelt Cheshire Fenian Simon Sinek Don Miller Consultant Milinda Dion One Hundred Thousand Dollars Fifty Million Dollars Fifty Million Dollar Five Hundred Million Dollars
"brand strategist" Discussed on MyTalk 107.1

MyTalk 107.1

01:32 min | 3 years ago

"brand strategist" Discussed on MyTalk 107.1

"Locally owned and operated digital agency that knows all of that Hubbard boasted team of one hundred employees to help you with the digital marketing your business needs but may not understand or have time to execute hundred employees designers videographers developers social media strategists project managers PPC and SCO experts and brand strategist Hubbard interactive is a Google premier partner only three percent of digital agencies Kerry that designation Hubbard interactive is one of only one percent of agencies worldwide that have a direct relationship with Facebook that means they can help get you answers and quick results but you don't need to know all that all you need to know is hundred interactive dot com that's the website where you and your business can get all the help you need Hubbard interactive dot com get to know him listen wherever you are whenever you want with my talk like streaming and on demand podcast right there in your pocket download today at my top one oh seven one dot com the word yes it this.

brand strategist
"brand strategist" Discussed on MyTalk 107.1

MyTalk 107.1

01:40 min | 3 years ago

"brand strategist" Discussed on MyTalk 107.1

"Of that Hubbard boasted team of one hundred employees to help you with the digital marketing your business the but may not understand or have time to execute hundred employees designers videographers developers social media strategists project managers PPC and SCO experts and brand strategist Hubbard interactive is a Google premier partner only three percent of digital agencies Kerry that designation Hubbard interactive is one of only one percent of agencies worldwide that have a direct relationship with Facebook that means they can help get you answers and quick results but you don't need to know all that all you need to know is hundred interactive dot com that's the website where you and your business can get all the help you need Hubbard interactive dot com get to know him this is Jason and Alexis in the morning with producer don on my top one of seven one everything entertainment Alexis.

brand strategist
"brand strategist" Discussed on AP News

AP News

03:02 min | 3 years ago

"brand strategist" Discussed on AP News

"Industry as a chief brand strategist in partnership with the California cannabis company in a statement he said it's a multi year deal with San Jose based Khalifa and his role will consist of driving creative direction outreach efforts and strategy for the brand JZ says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development rapper called Khalifa the best partners for this endeavor believe operates a farm in two stores in northern California it also distributes its branded products and roughly two dozen other retail outlets in the state is that the only big name connected with the brand NFL legend Joe Montana's venture capital firm took part me seventy five million dollar investment in Khalifa earlier this year a Russian proton M. rocket successfully delivered a cutting edge space telescope into orbit Saturday after days of a launch delays if all goes well the telescope will arrive at its designated position in three months becoming the first Russian spacecraft to operate beyond earth's orbit since the Soviet era the telescope aims to conduct a complete X. ray survey of the sky by twenty twenty five the first space telescope to do it a new poll shows military veterans back president trump but many are wary of his judgment AP correspondent Shelley Adler reports the pew research poll which measure the political opinions of former service members showed high levels of support for president trump on a range of policies from border security to his dealings with North Korea NATO and Russia however many veterans believe he doesn't listen enough to military leaders and they distrust his decisions on the use of force fifty seven percent of veterans approved of trump's leadership as commander in chief compared with forty one percent of Americans over all women younger veterans and Democrats generally were more skeptical of the president's respect for veterans showing up there Washington soaking storm for the Gulf coast I'm Jackie Quinn with an A. P. news minute the mayor of New Orleans is telling residents to shelter in place as the region braces for the arrival of tropical storm bury it could become a hurricane early Saturday pair for heavy rain slow moving still this is what we're being told so this means staying over us for awhile a victory for president trump a federal appeals court says the justice department can give preferential treatment to cities that cooperate with immigration authorities and can penalize sanctuary cities comedian Jon Stewart praising the house for passing the nine eleven first responders healthcare bill these people deserve to have that portion of the burden removed from their lives because trust me you're not fixed in their problem the Senate will vote next someone's growing parked at the state house in Vermont cannabis plants were found I'm Jackie Quinn AP digital news back in a moment.

Washington Vermont A. P. North Korea twenty twenty NFL cannabis Senate Jon Stewart New Orleans Jackie Quinn brand strategist president trump Russia NATO Shelley Adler