26 Burst results for "Brand Manager"
"brand manager" Discussed on KFC Radio
"Do we think this guy has a name with spaghetti. Oh yeah gotta you don't have a name. That's lame feo. Ceo so the woman or is that day for a whole the. Oh oh i. I think it's like the oh. It's always spaghetti open. It's like theo. So theo ran out there. Fucking nine eleven flag in hand. There are so many funny photoshop memes that were like look what know look at what spaghetti o's did there's one where he's parachuting out of the towers with like fucking burning buildings in the background or something like that is so goddamn so horrible. Like he's the nine th turn the. Oh into the nine just unbelievable. This is the one. He's peeking out from the god. He did it he's like he's the fucking of kool-aid man of terrorism. Oh yeah holocaust memorial. They turned him into a jewish guy. Just that's the problem. When you do these things you just open yourself up to a lifetime. Yeah there is a brand manager. Who's like like there is someone who works at spaghetti o's who hates nine eleven more than victims of nine eleven names are going to be tweeted this day like my job is gonna be terrible number three to those. I bet like that increase sales because like does not more getting works spaghetti. I mean i haven't thought about spaghetti was in years. I wanna have some. I want i want some right now. Reminds me back with subway was like Came to admit our tunas. Sandwiches are not made a tuna fish. And i was like this up. Everybody's gotten chef. Boyardee was like all right. We gotta fucking. Let's let's make fun of pearl harbor. Next let's we gotta like joke about covert. Now we gotta get our numbers up like fucking spaghetti o's engagement. They're getting number three on. The list is garfield the fat cat who There's just a picture of him it's just him sitting staring out of whack..
"brand manager" Discussed on Terrible, Thanks For Asking
"I was calling. To tell you about some grudges. I have she was in. I think i know there's more but one specifically is my brother-in-law's that's front. We were working together on professional project. Where i was being the contractor and supplier for item and he was working a rental house and there is some bumps in the projects like. They're always arm but he told me that you know. He was pleased with what i did. And i did a good job but when it came time to pay the bill. He threw it and through the end of the bus. And i'll me into a face to face meeting with my brand manager. Who knew none of the backstory and proceeded to tell my manager in front of me. How terrible of a person. I am and how terrible the job i did in a professional setting and i have never forgiven him for that. The other garage is a female friend of mine who has inserted herself into every for that. I have and so. I can't seem to encounter people in group settings where she is not present. I explained some things in confidence to her and some insecurity. Because i've known her junior high she then proceeded to talk about my insecurities to most people and throwing the end of us about it and laying those insecurities as to why i am not a great person. I have not been able to hang out with her in a group setting. I avoid most things That i know should be present at. Because i don't want anything that i say to possibly come out and be used against me in the future. I'm just trying about a big reg. That i probably will never let go and i had a best friend very first adult best friend. I had moved to pretty rural state. And she was my second love after my husband and she ended up moving away. It was my first friend break up and she let me have it let broke up. She made me out to be my biggest fears about friend. That's a too bad person in general did not support her during the time that she needed and you know sometimes. Her voice is my voice of disappointment in myself. You know that somebody out there does believe that that person. Wow something has therapy later. And it's time for another break we support from talks base. And i'm so glad that.
"brand manager" Discussed on The How-to Entrepreneur
"Category cues While saying true the brand. And i think that knocked down the park. And we're in love with that product and the way the brandon came out in And it's someone stores. So yeah you guys i mean you as a really good at picking your people and seems like you you you work with a lot of different people is you guys are by being just just. A saucepan are a culinary enhancement property. I mean you guys you you look like a billion dollar brand aesthetically you running pretty when it comes to core members and you are actually doing these partnerships or island freelancers or is there a much bigger machine at work you know behind damn It's a great question and we do rely heavily on on freelancers for a lot of things whether it's legal design Customer support things like that internally being polio of brands. You have the ability of ebb and flow and Certain parts of our brands Some of the portfolio might be hiring q. One for bushwick especially were were sort of all hands on deck and four and so we can kind of The the resources behind the brand is is really fluid And as some people could be working more on bushwick than they are and our other brands and so we we have the ability and You know give resources where Where needed and what needed Which is a huge value. Add and part of party The attention out of our of our infrastructure allows us that flexibility. So you guys across auditing but how many how many members of the actual kitchen company are there on you know how many of you guys taxes what we actually saw. We file over labor through our largest the holding and then we do a A resource share from a technical gap accounting perspective Shall we send out surveys on. How much people how much time. We spent on each brands on a monthly basis. Am we use sort of activity based Accounting delineate those labor costs across these friend but in terms of we have free co packing relationships right now about to onboard a third actually just born to fourth so We have a couple of difficult backers that we work with across the country So that that helps take the manual labor of making bottles by hand in brooklyn away and then we have You know a brand manager our contractor that does the social media posts and The design as well as a The photography all the product photography in madrid and then sort of the end full resources from the parent company's ripped you guys have a brand manager they're actually payroll it. Sounds like it. Sounds like they're responsible for quite a bit to. It's okay snaps. You guys weren't freelance. All of the everything that everything that we saw. Because i was really impressive. It's not easy to buy a single freelancer. That you can work with launcher That can consistently in tribute to your to your brand image but when you bring someone onboard or absent work with you. It's a little different familiar with. What is it. Follow their fitness. It's necessary company by chance you heard of them another. No okay so they have a berry berry attract guys do And i was like yeah. This must cost you guys fortune and then the owner of the company back. Oh no it's by the co founder. His wife my sister in law. And i was just thinking like oh ram manager like people are so important when it comes to scam in your company i. I'm assuming that's how you guys are able to establish our get your name out there right up so easily people just a look at your brand whenever you send him the product and they're like oh okay. These ads are about business. They're not making this out of their kitchen. Still earn or maybe. Maybe you are. They don't they don't know that. But you know you guys have a very whole art very professional way of doing things and was there ever a point in which you knew that you had to sort of step the concept game up step aesthetic. Really have that. You know big box retail tension. I think we've always the brandon and thought at the aesthetic was there meant to figure out the next step was figuring out how it carried through Whether it's supposed new product launch is awesome. The things that were were sort of working up whether glads and has a brand masterpiece other brand and from our perspective. Were behind the and games. So thank you for being so complementary way that we looked at it as that there's a lot of content that we can generate that did Not only share more about the the brand but also the different ways that utilized it. And so i fused bit of our heavy lift coming coming up as a hundred partner with the right kind of influence series on the wreck platforms whether they're chefs are bartenders or pitmasters and had we utilize Then as someone that would be almost an ambassador for the brand with the sole purpose of utilizing dare sort of course specialty To inform our audience of all it if your product and what that does Education always makes people sort of endeared They feel like they should give back. And what the way to get back by buying product product. And so that's a good result but also the more way. Is i teach you how to use the product. Give you that curiosity of like. Oh that sounds interesting that the more you use it and then that that sort of funny bear that six bucks at safeway. Your you've been buying turns into a bottle of our honey for ten to thirteen dollars us four times a year and the value to the consumer is high the by the retailers even higher. Because you've got you've elevated that same shelf space Fortified axe.
"brand manager" Discussed on WJR 760
"The Paul W. Smith Show watching the news. Maybe it was yesterday. I don't know the days all run together. And and they're out there at the Michigan Central station plugging away and it never occurred to me that they'd be digging up. Artifacts really historic pieces. Some were poured in the concrete building the building. It's been pretty amazing. And and Ted Ryan happens to be archives and Heritage brand manager for Ford Motor Company. Um, and this has been very exciting. Hasn't it been Ted? It has been. It's been great. We've been documenting the things that workers from previous generations have left in the building, and, uh, there's three different categories of things that we found, Uh, like the one more special and we'll talk about in a second and then The artifacts that had been liberated will use that term loosely and have been returned to us by by fans who had taken him a novel Love seeing the station. Wait a minute. I love the way you guys at Ford do these sorts. The artifacts that had been How should we say liberated from the building that are now coming back to us? Oh, you're so nice. You always we didn't. We didn't. We didn't own the building when they left when we have a no questions asked policy if of anything had disappeared, And I just got an email just two minutes before I went on with you with somebody who saw the story yesterday and sent me a picture of an elevator grill. One of the grills over the elevators that he had wanted to know if we wanted it back. And the answer is yes, we do. Oh, isn't that great? Well, that's fabulous. First of all, who even knew. Ford Motor Company had an archives and Heritage brand manager. I mean, think about that. It's the best job in the world I get I take care. My job is to take care of the 16,000 cubic feet of documents and records and 1.5 million photographs and Selection of vehicles and a cool artifact collection. And we we use it to tell stories about Ford Motor Company So the the new Bronco has a goat driving mode, G O A. T. And that came directly out of the archives because early planning documents all had G O A. T at the top of them goes over any terrain. The only military term is that wild. How great is that now? When you heard of the company was going to be buying the Michigan Central Station and rehabbing it. You must have been giddy with joy thinking about all the things that might be found there. I've never even occurred to me. I was. It was great and very quickly After we announced that you may remember that somebody called us an anonymously left the big clock face that have been on the outside of the building in an abandoned parking lot for us to go pick up and We've got a bunch of stories out of that. It's just been wonderful to see all the materials and so let's been down in the building is a crazy collection. Women choose Children choose. Of pre 1934 baseball, uh, a bunch of beer bottles, and there was a very special one was recently found and had a note tucked inside. It reminds me of the old Jim Croce song time in a bottle because this really is Time in a bottle because of that old note in an old pre Prohibition era stroll. Beer bottle. Tell us about that note. Well, the two workers Lucas and Leo, who found it. I've got to commend them because if I found a message in the bottle, the first thing I'm doing is taking that message out and reading it. Uh and they didn't. But there's signs all over telling the workers don't pocket the past and I've got to just say the guys and men and women that had worked down there every time they found something. They're so excited to turn it over first of their management, and then they know it comes to the archives. So they found this bottle And if you will play, you imagination game and the cornice that goes between the ceiling and the wall, that decorative corner board that goes all the way around. In this particular case, the thing was about a foot tall, so there's a big gap behind it and to workers. 1913. They actually wrote a note. It was Dan Hogan and George Smith for the note, saying Dan Hogan and George Smith connected this ceiling, Um, 1913, and then they put at the very bottom of Chicago and did a lot of research. And I actually found that Daniel J. Hogan, who was a plaster who lived on Lafayette Street in Chicago. From like, 19. Oh, three until 1920. So we know that workers came from all over to build the station And these two particular gentlemen left us a note for us to find 100, plus years later. Wow. That's really something. And when you consider what these in this case bottles had to survive, mostly, most of them I think intact. Some of them were actually Coated with concrete in and embedded in some concrete that was that was poured. They were. There's a liquor bottle that whoever was working on the job site that day, and, uh, the workers all and the management all kind of laughed. It was like things that's been a little bit more laxity. He polished off the last of his liquor, and he put the bottle in the wall and he became concrete ng over it, so It's a little bit different, uh, talk about high destruction techniques. Talk about hiding the evidence they did while we were at the station yesterday, though, too we found a cache of over 4000 train tickets that had been tucked up in the ceiling. One of the one of the guys pulled down a ceiling because we're having to reduce so much of it and all these used expired train tickets came fluttering down so The ticket station master at some point in the twenties, right behind the ticket office. He got tired of keeping the old one, so he just choked him to event up into the ceiling in the room next door. Ted Ryan Archives and Heritage brand manager for Ford Motor Company. Will you open a small little museum inside the Michigan Central station so that when people come there to either do business or whatever it is that they will eventually be doing in this very active building. Well, you have, like a little museum with the things that were found along the way, right there on location. We actually already have one at the community center That's in the factory, which is just a couple blocks down from the Michigan Central. There have been discussions on potential small museum, but nothing is is. Nothing supporting concrete. Yeah, to, uh, sorry I had to go there, but I like it. Nothing is firm yet to to to know if that's going to happen, But we're also doing things like finding ways to preserve and protect selections of the graffiti. Because, you know, yes, we're documenting the early construction. But the graffiti became such a piece of the building as it was used for film and video that we wanted to find a way to document that era the building as well. Wow. That's fascinating. The best job in the world. I'm not kidding you. You know what You better keep that between us, Ted. They may not want to pay. If you have so much joy in going to work, and you'd probably do it without getting paid. Uh, that dog has crossed my mind as I find something really cool and send it off. And I'm so excited and giddy about it. None of my maybe tone it down a little bit, but no, I've got the best job in the world. And telling the board story is great and there and Ford's lucky to have you there to tell the story. Good for you. But thank you Much. Thank you. Ted Ryan Archives in Heritage brand manager for Ford Motor Company. There's that message. It was a mystery no longer a mystery at Michigan Central Station. Pre Prohibition era beer bottle stroll Stroh's. We called it growing up. Bottle found during the restoration with a note inside and, uh God Bless 10. He tracked down one of the one of the families of that was involved in that thing. It's amazing as we continue on the Paul W. Smith show WJR folks. This is an excellent time to sell your home. Go with an agent who will help you navigate through multiple offers. So do you.
"brand manager" Discussed on Trill MBA Show - For Black Women Surviving Corporate America
"Questioning what we doing. How can i help. I want to move this along. Wanna see done faster. I won't change it now right. I didn't allow these leaders to save face right. These leaders will lead in this works stream and the sad thing was yeah. I didn't even realize it because this meant so much to me. And i genuinely just wanted to help because i was like maybe if you have more hands and i'm a good executed i can execute. I'm good at getting a group of people together. Driving consensus quickly. That's what makes a good brand manager and a good mark and that toy. I also had helped with anything. Except beyond these two meetings and then go back and forth with mar- good diplomacy with my trump love and coworkers on him right talking about right it so that's another china's a whole nother t about camera stay tuned for that. The yemeni is half now that going back and forth on umer. You know being visible and vocal again. People with seeming knows i'm Just love how you speak so eloquently and in you just inspire me blah blah blah okay. Who longo tale the higher ups. They need to keep me. That's all i'm asking. I'm just wondering like ami again should the don't help you a career right now. mind you. I didn't think. I had said anything wrong until a week after this meeting. Harriet who.
"brand manager" Discussed on Trill MBA Show - For Black Women Surviving Corporate America
"Volunteerism. The people of our company can help create the changes our communities needs. We can all play a role and make a difference so you may have a protest. This what i heard was this- proud legacy of advancing civil rights guests. You not talking about that. Two thousand discrimination lawsuit cook settles. 'cause now is sales when a racism plays the best so then evening after. I did the good check. 'cause i was like does don't feel this feels like coded language to tell me how can react in what i can. Do you know giving me the bounds of parameters. 'cause i'm a coke employees so i emailed him bang. Msa i knew to the coca cola company. I love my experience manager. Hearing is definitely one of the top three best managers my career. That's i joined in october. Senior brand manager for cca sparkling i'm in frisco seagram's cna mixing strategy and spirits partnerships prior to joining the coca cola company. I worked for kane name. These companies things mama for this organization will not allow me to ignore or be indifferent to the communication below on sending this note in the spirit of our leadership framework specifically be the roma leaning into the following pillars one building an environment of trust and safety assume positive intent in everyone create an environment. Where okay for someone to be. Imperfect be approachable and empathetic understand. The power of your words encourage people to take smart risk and have their backs if they fail. Help them learn and make it better next time in to seek the right outcome. Not the comfortable be courageous. Make the tough decisions required for the long term sustainable growth speak up and help the business make informed choice camel your energy into positive momentum. Progress don't let bottlenecks bureaucracy or failure. Stop you help. People make effective decisions without delay. Not also wonderful review. The leadership framework is really. Don't apply but okay. It's aspirational then. I wrote know in my heart that email below was sent with the best of intentions in a small way. I appreciate that you did not remain silent. After week of silence at enright the apart i was thinking with that said as a black woman. This message was painful to read. It's so painful. That i cannot in this moment articulate this pain in a way that would be productive impactful in her. My proposed solution with our leadership behaviors in mind connect with reverse mentors one black woman and women black man hold a couple of safe-space meetings with complete iran honesty to have a dialogue and allow us to explain why people specifically black people will be offended by the below email. I'm happy to serve as mentors. I would also like to nominate a name. Moco works that this was wrong because Dissent him afterwards. Billy elliot. Just throw your name of being And i said. I also understand that you may be more comfortable with other colleagues in what you have close. Relationships might only hope is that you have the real conversation as to why the below emails impact does not match its intention. We are all humans doing our best. I am happy to help in serving everywhere. I can sincerely felicia an roseola. Millicent when i tell you that is master flea rate was very proud piece work but i knew i was.
"brand manager" Discussed on Hey Moms in Business
"Good. I like when you're gonna take off your brian like all those. So there's the math is just like to get that off your ass. I'll never be able to think that every time we take off my mask i think of you. Lawrence might be your quote for our instagram for mom's and relatives. It'd be like we have to get a little video of you going like let me. He said we need a bra option. I think there are brought optional restaurants. I think there are there called club. Oh god gets on here in. They're like. I want my close to be something inspiring engraved in minds about. Let me use it. S inspiring the whole point of this. Show the offense if it's true. Let's say it. So i wanted definitely talk about Your growth and that is awesome so tell us that you started as the branch manager with just one person. And you've grown twelve agent so Tell us all about that and kind of how that happened. And yeah yeah. So i had to be the in april and then in may decided to open my own brands It just follow these scariest best option for me. I think that. I like to operate with a really full plate all the time. It's just now. I said so. I had one girl who is a good friend and she was on nineteen and i had a few people who are i have been in contact with and it just kind of really became organic through conversation. This is what i'm doing this vision and everyone that's moved over has either run a referral from someone already on main team or a partner in the industry that was able to send them my way because it would be a good fit and it was hard having like e. Who's just be the end trying to juggle all things. But i think that cogan allowed me a little bit of flexibility. Because it's not like we had to do everything in person because it wasn't allowed. We were able to like pivot and use a little bit technology. That i know how to use to create a space that now we have in person And we we were able to just form a team. That's super eclectic. I have someone who speaks spanish. I have someone who specializes in fifty five and older but it was all through just relationships and talking. And that's real estate right you can you will. you'll do. i agree that it. It's not an easy thing to do to recruit that many people in a year. We both recruit full-time So i commend you for that. But the your i can hear why that happened to you because when you have a strong vision and you have a y in you. You're clear about that and you can vocalizing to people. People want to be with people with strong vision and with passion and with a direction and purpose and so i would love to hear like one day. I wanna hear you pitch me on your vision and like it's gotta be something special because people are attracted to that. We're all looking for our people. Like who do we hang around with. Who ignites their passion. You know who did. We want to follow and lead. So you've obviously got a knack for that. That's awesome thank you. I really just. I think that trust is the ultimate to success. You can build trust within your clients and you're not work you will have success and everyone that's moved over to our brand is moved over simply because they trust me Sometimes blindly they trust me and and then you know through experiences. They realized that it was where it was supposed to be. But trust is kind of like our one of our core values in everything we do. Yeah the strong thing like you have to have. That trust is going back to what you said. Like you're all relational and that's really a day and sometime relative agents don't understand like they'll be like i don't recruit and like you actually do. You're just building relationships with people and people join p fall at the end of the day you know. I agree and i think that not having a fear of saying this isn't a good fit you know and be able to identify and be selective with who your people are and that it builds a solid foundation all the way around. If you're able to stay. I don't this is a good fit. But if you're afraid to see that then you're already gonna fail Because then you just end up surrounding yourself with people they don't wanna be around you. Don't be around them. Why wouldn't you do that. Cheers you to me. Yeah well that's great if you were if there's any new agents Are listening. Like what advice would you give them If they were or. I don't know if they're struggling. Maybe they're not motivated. What would be your advice. You'd give them so. I tell this story to everyone. I won't see the brokerage started with. But i started with a baby box brokerage and my husband and i are both licensed and we would go into the office at ten o'clock at night and rummaged through the trash to find contracts that someone else had thrown out so that we could figure out how to word our contracts. Oh my gosh. Wow that was a heard. I started what i did. Because i just don't ever want a new agent to feel like they don't have a place task safe questions and we didn't have that so we were self tie and for all new agents. I would just stay forever in a place where you feel like you're having to be self taught you're not in the right place you should be so why yeah you should be able to find a mentor. There's enough amazing people in real estate. You should be able to find someone that can guide you and mentor. You and having the right mentor is going to be key in your first three years ago i tell i tell agents all the time i said you know half. The battle is finding a place where you feel like you have the support. The tools the resources. Whatever it is that you feel like you need the all the rest of it is the people you real estate so hard. Say listen you need to spend as much time as you need to to figure out who are the people that you would be surrounding yourself with because you need to be like. Oh my god. I'm so stuck. I don't what i'm doing right. Just suck my foot in my mouth or i did this stupid thing. How beck said you have to be able to be vulnerable in the business or you can't learn as quickly. I'll absolutely absolutely true. You also have to go after it like sometime. There's you know even the business and they think like well they're not calling amer there you have to be the one that's like okay. I'm gonna go to lauren. and i'm an oscar. Can i shot you this week or whatever it is which is the third heaven yourself. Pro yourself and absolutely. That's my favorite people to work with are the people who are like going. After there they take a little nugget. They go and do it. They come back and they get more that awesome. I tell everyone that i interview. I need you to.
"brand manager" Discussed on Hey Moms in Business
"Hey everyone i am kristin cantrell. And i'm angela fabio and we're so excited this week's guest is lauren when she's so great you guys in she in the last year had a baby became a branch manager at her brokerage and she went from one eight bent twelve agents this year all with a little babies the worst so yes. We're also going to talk about her. Struggles a touchy. Why don't judge. everyone has it no. Let's get started. angela. Fazio is an industry powerhouse. Overseeing the forty thousand home sold and nine billion in production as kristin cantrell is one of the nation's host accomplish team leaders helping thousands of eight their businesses. They are passionate about thirty meeting. Encouraging added powering date. Our next episode starts now alone. Lauren how are you found. Thank you for having me. Yes we could be more excited to have you on so a little bit a little. Just a little bit about yourself to get started. Okay so i am a branch manager. And i am actually still trying to get my eight graphics of honor front door. That's how new this is. I have a team that works with me. I have three kids. And i've been real estate for about eight years. What made you want to be a branch manager. Like what part of that like i. Branch managers different everywhere. So what about being a branch manager at your company as exciting on a lot of freedom. I think I wanted to be able to guideline team in place. Fat just fit my model and my vision and by opening my own brand to kinda gave us that space to do that I have a lot of learning. I'm still doing. But i think that having that brands allows me to take that leadership position i always have loved to have help guide in educate kind of have like my mini brokerage in sight of where i'm at. Yes i love that. I love that whole concept. So how selling real estate for eight years and now like how does it look different. When you're leading people are still selling real estate or youth only focused on that leadership role. I do so. I hired a coach this year. And i am still selling my own real estate because i think that part of building the systems remain team comes from me and modeling what i can do and be successful in so i am working hard on building those through my own production so that way when they come to me and say do that i can do. I'm not just like showing them. You know i can bring them on my inspections i can bring them to my listing appointments in my buyer consoles in. Give them some true training. That i just think sometimes lacking in our industry. It's not sometimes it's like mostly lacking which is so pathetic. I i know. I feel like so. Many people want that mentor. Ship there in the and that sometimes is an out there you know. Sometimes they're mentor. Not telling you know so one of the things that i love about beat putting yourself and choosing to place yourself in a leadership position at almost always unless you're with ducky leader right but it almost always makes you up your own game because you're you're like i don't wanna be awful in front of these people i wanna like you said i want to be the model. I wanna show them. You know what. I'm what i'm capable of what you're capable of so i constantly will put myself in leadership positions in one way or another just to keep my own accountable see and isolate having a coach I just hired a coach to. And i felt like it. So i don't even know what the word is. You can help me with us but getting like organizing getting your systems in place. Like i tell her. I know everything you're telling me. I like hell people this all the time but it's so different like i love it. I have somebody that like. I have homework so nice. So how how did you find your coach. And do you love it and tell me more so i hired him for two reasons. One wanted to make sure that i was being effective in my work and too. I really wanted to make sure that. I wasn't trying to recreate a wheel. That's already been made so having someone there to help. Guide me make sure bought. My systems aren't going to be created with holes. Because i did it without guidance. I think is huge on. I'm loving it. The accountability is great. He's really big on like waking up early in starting your day and on just feel like if i'm going to preach these things to the people on my team that i have to live it And i'm having sixty three. I agree like if there's nothing worse and you can you can like you don't know what's wrong when you're listening to somebody and it just doesn't seem right if because they're not doing with her saying anyway. We have that all over our real estate industry by the way for twenty years. I've been in. I can't believe twenty years. And i've watched so many people there. Is this guy. I swear to you. This is the truth and no him. Because when i first started in real estate he was at my same brokerage and i was at at with me and chuck and he was a like a terrible real stage. He didn't know business. Never he never business and then he moved to like some other country right and then he marketed himself as this luxury real estate specialist. And he still does it. He literally Cells this program for something. He's never done. We were just talking about that. This morning is when someone like kinda inks of them shelter. Give them both the title and it's not true like how do you. How does that come out again now. You know yep us and it's it's like why. Would you hire a fat personal trainer. Though i feel like yeah no i agree with you. One hundred percent or like a hairdresser has terrible heroic. You know done by her. Even though she's doing around here anything or a dentist brown t take care of your teeth. I mean to go on down a rabbit hole right now so go ahead well. We wanted to talk about your problem. He added so funny. Tell everyone what you'd call that about being eighty nine c. everyone Brokerage has a ton of technology. Pieces that i i struggle i i when you guys have. You know your podcast. You're like have airpods in. i was like i. I don't own airpods. Like i haven't invested in technology so i i don't know i i feel like i get by with what i need to but i am an eighty year old human on the inside who has like no tech twenty one. Maybe he's twenty two at agent on my team. And i'm always like can you edit this. Can you fix this. I don't know what i would do that on your gun on social media. You've got that down. I'm trying. I have this technology. So that's all right. That's good. I think you're doing god me. We give r amp of approval. Oh my god. We were having the funniest conversation before we went live today. Jackie i think if you're still watching your frigging funny but we're talking about just like where you going where you have to wear masks and where you don't have to wear masks goes. It's better than taking off my bra. When i take off my true.
2021 Ford F-150 Police Responder Pickup Claims 120-MPH Top Speed
"F 1 50 police responded today. The only pursuit pickup truck available in addition to a top speed of 120, the new F 1 50 pursuit pickup can ID let a crime scene without fear of a criminal driving it away? Greg Ebola's the Ford Police brand manager and calls it police engine idle, and this allows officers to remove the key from ignition. Exit the vehicle securely in locket but still allow the vehicle to remain running the power lights, radios onboard equipment. Some of that stuff that you know officers need if they're on the scene of a crime. It also has an optional 360 degree camera package that provides a bird's eye view all around the police responder.
Meet Ford's new pursuit-rated F-150 pickup for police
"Ford unveiled a new F 1 50 police responders, the only pursued pickup truck available. In addition to a top speed of 120 miles an hour, the new F 1 50 pursuit pickup. Can I let a crime scene without fear of a criminal driving it away? Greg Abel is the Ford brand manager and calls it police engine idle, and this allows officers to remove the Keith May ignition, exit the vehicle securely in a locket but still allow the vehicle to remain running the power lights. Radios. I'm weird equipment. Some of that stuff that you know officers need if they're on the scene of a crime. It also has an optional 360 degree camera package that provides a bird's eye view all the way around the police. Respond er.
Diving More Deeply Into Diversity
"Welcome to this special episode of. Yeah that's probably an ad. I'm coat m. your community editor and this week is a really special one. We have some inspiring guests in our room with us as it is black history month and as we continue these important conversations about race racial injustice social justice within our marketing and advertising communities so I'd like to introduce jason. Rosario who is chief diversity equity and inclusion At bbdo worldwide gabriel director of global diversity and inclusion at abercrombie and fitch company and jasmine cruise brand manager at beach. La and head of marketing and brand strategy at in her shoes movement. Thank you so much guys for being with me today I have excited to chat absolutely so before we kind of dive deeply into the conversation Let's start with jason Tell us more about kind of what you do. And what you're trying to do such a question i'll try my best to answer it as distinctly as possible. But i think i'm a jack of many trades but specifically at bbdo. My remit is to lead a global diversity efforts across the network on an enterprise level. And so what that means is to. My job is to figure out how we might be able to apply inclusive principles to every aspect of the organization from recruiting and retention and partnering with hr on kind of core cultural diversity equity inclusion initiatives. All the way through to pot a week rate more inclusive representative Client output in. How do we advise our clients to think through these lenses if you will so Broadly speaking that's my role Outside of that. I'm an advocate for a masculinity in mental health I started a or launched. An agency called the lives of men which uses the conversation around modern masculinity to explore. has implications on diversity equity and inclusion allied ship and the intersection of those conversations and mental health. So that is a sickness. I can put it Thank you for all that you do in the various spaces that you're a part of What about you gabby Where are you at with this new gig in terms of What you're trying to do within nf yet. I've been A diversity equity inclusion blinding practitioner for the last ten years in really this new hampshire with. Nfl has been really really exciting. discussed really the more fascinating part to me In having an opportunity to lead the effort goes beyond just diversity as a practitioner For me it's really all the other parts that keep me up at night The parts that would influence Candidates employees associates to wanna stay within an organization. So it's really around the side of the house that deals more with inclusion More equitable workforce building that sense of cultural belonging in an organization. And that means that are focused. Can't just beyond diversity for the sake of boxes but migiro really is rather to try and influence and create the type of environment where employees associates feel that they can bring their full selves to work each and every day in creating more accessible equitable workforce and in addition to that. I mean you know abercrombie and fitch. It's really really interesting. Time to work in the space where our mission is really been dedicated to amplify engaging in power empowering folk small different backgrounds and really foster in an open environment where folks can come together. Listen learn and really take action to move from conversations toward action and influencing the products that we're creating to reflect our global customer so it's been really fascinating You know i start my career in higher education working in nyu and columbia then pivoted to citi group Leading our diversity inclusion efforts early career talent and then transitioning to the fashion industry which is really really exciting opportunity to make a make an impact end create product that has the opportunity to create social change right across our across our communities in really interesting way. I have so many questions About kind of what you all have seen so far but first jazzman How do you include that d. i. lens as somebody who's on the agency side and also trying to you know achieve more equity in the greater world. Yeah i. I'm just so to be part of this conversation and hearing from jason gabby amongst inspiring folks so I think as an account manager really partnering with clients and but also partnering with leadership in how we infused diversity equity inclusion not just from an internal perspective but so that emanates within How we partner with clients We just ensuring that yes. We're being responsible and that brands are being responsible but also Figuring out how what we can do to not just check the box like abbie said but actually make tangible change. And so i think for me personally. It's just something that i've always been about which led me to Being part of the in her shoes movement A nonprofit base-year l. a. And so i have this unique Intersection where i get to see What does social impact look like from grassroots Point of view but then also in my day job like how. How can we partner with clients in doing this. Great work in continuing this great work especially with brands that wants to create
"brand manager" Discussed on WGN Radio
"Good morning to you. It's 11. Minutes after six Wednesday, February 10 way still want Tom Brady yelling at us every hour. Is that okay? What do you think? Well, maybe for a week. Now this week, we'll let it We'll do it all week and then retire him. I don't think he's retiring, Bob. Maybe we can find other people to yell at us as well. Uh, yeah, Anything helps. Uh, How's your breakfast This morning? I you aware of the, uh, the shortage of grape nuts Now that's right. Forget about Toilet paper problems or those wipes. We can't get a covert 19 related shortage has grape nuts. Missing. That's right. A lot of people like the familiar crunch of their favorite breakfast cereal. I've never understood grape nuts. And did you ever try great minutes? Very healthy, But it's like you're eating pebbles. Do they grow on trees where they grow great notes at the divine. I love this Seinfeld line. That is great that there's no grapes. There's no nuts. What? What's the deal with grape nuts? Anyway? For months, consumers have been searching for boxes. The more than 120 year old cereal brand only to find empty shelves and out of stock notices. Some fans have turned to social media and read it. Commiserated over their struggle to find the high fiber cereal and question whether it was being discontinued. Brand confirmed the shortage, but said there were absolutely no plans to discontinue grape nuts cereal. The Great Nuts brand manager said the serial is made using a proprietary technology and a production process that is not easily replicated, which has made it more difficult to shift production to meet demand during this time. Brand started experiencing shortages in late 2020, and it's great nuts Flakes cereal was also affected. Flakes should be returning to stories now and the original cereals expected to be fully back on store shelves, they say by spring. Apparently, many consumers are saying they confined the flakes, but they want the original grape nuts, and the company does explain in its history that it does not contain grapes or nuts. It's made from wheat and barley. Steve, That's that's great nuts. You ever try it? Yeah, actually, I like it, but I usually wait for the milk to soften up the grape nuts. Yeah, I know. It's a little too crunchy. That's a little bit to crunch tiny. Yeah. It's okay if you want. If you pour like some chocolate milk in there something I never thought about that That sounds good. There's a little too healthy for me. Anyway. That's why you can't find a box of grape nuts. It's almost 14 minutes after six o'clock right now. And a little later on this morning. If you're with us after the 8 30 news, we have a very good mystery guest is matter of fact and would play the game. And you can call in and win a nice prize if you identify the mystery guest later, But I'll give this clue later as well that it is a nationally known Celebrity Our mystery guest that's coming up after the 8 30 news today. Right now, we need to update you on that Ryan mess will do that in a minute. Or as we call sometimes.
"brand manager" Discussed on Newsradio 1200 WOAI
"Is no tuna fish. And the tuna fish sandwiches it some way. Or so, say a couple of women who have filed a lawsuit. Have more on that coming up. I hate to be the person that brings you this bad new hope I can get through this without crying. Might be shocked. Anyone actually eat cereal these days. It turns out, there are a lot of Americans would have noticed. Shortage. Of great nuts on their grocery shelves. Why, and they're not. They're not imagining things. Turns out grape nut fans have been dealing with empty shelves and out of stock notices for months now, and they're worried that the serial was being discontinued. Well, if you're in that group, you Kenbrell beside relief because they ripped for the serial insisted isn't going away, but explains have been dealing with supply constraints. And higher serial demand amid the pandemic. Would hire serial demand and great nuts have in common. Nothing. Yeah, Exactly. Kristen Dirac, Great Nuts brand manager says the issue is that the serial is made using proprietary technology. And the production process that isn't easily replicated. Well, of course it isn't Never had anything is bad is great Ninja Jerry Grape nuts once or twice there. It's like gravel. Yeah, my sister loved it. Growing up really high compared to cat litter. You know what his Cabinet or taste like Things like branches break fast, Not not really the same scraping noise, you know. Oh, yeah, it Z bad and doesn't taste like grapes. It doesn't zero bland. I'm guessing somewhere in there. I mean, I had great nuts One time, and I said the Yeah, not for me. Like even gravel, and every time I think about grape nuts, which is whatever a story about great nuts comes up. That's about the only time it reminds me of what was thesis Ariel will give away No, the cereal that John Belushi quarry Quarry quarry Q U A R R Y Cory the mock commercial on Saturday Night Live with John Belushi eating a bowl of Cory and it was nothing but rocks. Oh, everyone. Saturday night Light was funny. Yes. Yeah, It was a long, long time ago should the day after the Super Bowl being national holiday. We'll discuss it next.
"brand manager" Discussed on WHAS 840 AM
"Use radio Wait, 40 w h a s are we have to 64 eastbound at mile marker 4.8 diss the area of cane run road. It's like 2 64 East. Close to the cane run road area have left shoulder and left lane blocked there from Lucy Twist one vehicle I think it is and you either way. Problems Ere it. Be careful. Be careful. You think I'm not gonna play Dad here today you'll be careful with the snow and obviously the possibility of suppressing over all those souls Zara. Have been around and about his body else has been telling us. We get some more details from Bobby coming up here at the news radio 8 40 w H A. S in Kentucky Ana's Morning news, All right, we have some major issues. Shortages. A zoo, you know, first of all, let's start start with the vaccine. Which we saw some people, some anywhere from 40 to 70 people holding up Dodger Stadium as people were in line to get their shots yesterday. Of four covered 19 the vaccine. They won't get their vaccination. People were not. Baxter types slash nonbelievers, etcetera, etcetera. They held up the line for a little over an hour. That's out of the way now. We've had earlier when covered, 19 hit, Remember What? April. If I'm not mistaken, Rick toilet paper became a thing. Tissues became a thing. Finding hand sanitizer and wipes became a thing. Yeah, so far way have seen that yet, although there's there's people saying that we could see more of that, Uh, come and then apparently We have a major American issue now this country on Dr Kind of shocked by this, uh, America's have been noticing a shortage of grape nuts. On their grocery shelves. Like, uh, I don't understand. You know, First of all, it's great that, you know, But according to USA today, uh, grape nuts, uh, have been missing from a lot of shells, and some people are getting very worried. Given that it is a high fiber cereal. They were concerned that it may have been discontinued. It's not But apparently there have been supply constraints. And higher serial demand amid the pandemic, according to Kristin Dirac, Grape Nuts Brand manager. She says the issue is that the serial is made using proprietary technology. And our production process that isn't easily replicated, which has made it more difficult to shift production to meet demand during this time. What is this? It's not like it's the cove in 19. Vaccine. But anyway, they're having a production issue. You people want your fiber good for you. So by the way, so my fat My wife is a big fan. Facebook marketplace, Both buying and selling. This has become the new way to yard sale, right? We all know this. Well. Apparently, people have been selling grape nuts. On eBay and Amazon. Someone trying to sell a £4 box for $110 1st of all. It would take. I don't know. 87 days to eat a £4 box of great nuts. Can you crunch those things with your teeth? Oh, Anyway. That's just one man's opinion. I get it, but for all you great nutters out there good for you. It's gonna be back on the market, but you gotta give a little time. They're having some some backup issues. If you will coming up on 17 in Kentucky on his morning news news radio, a 40 WHS Jill's next You'll see Lester joining us. What was this game stuff thing all about, Anyway? We're gonna talk about it next on news Radio, 8, 40, W. H S and Kentucky and this morning news America's beverage companies are working together to.
"brand manager" Discussed on Biz Talk Radio
"24 hours anymore and welcome back. It is Frankie Boyer. This is cannabis Talk ages in educational odyssey, and joining us now is Claire Kaufman. She is nationally known. Um as a CBD and cannabis business and marketing strategist. And her take on the future trends of the cameras, this industry and questions that many, many entrepreneurs and marketeers are wondering. What is going to happen internationally locally and so clear. Welcome to the program. It is really very nice to have you with us, and you work as the director of client services at the Right field group. Which is an industry leader. Thank you so much for having me here. I'm again. I'm the director of client services. That right fielder has worked in adult use for about nine years Total someone one of those fogey type kind of people. Um, And prior to that I actually was an assistant brand manager. I cattle food, the chip company. So somehow I've been hanging out and chips and leave my whole career. So there you go, buddy. Oh, not a bad combination. A lot of people. Listen, I you know, I want to go daily. I want it could be worse, right? It could be a lot worse. Um A. You know what he looks like Love just nine years and I actually got in as an activist, Um, for a long time, and I started off working for easy. Angelo, who's ran Harborside and It's in the sales analysis for him and then Ran up drug policy nonprofit for awhile, and did these really rad cannabis Passover seders all over the country, and another has a live pickled beets. We had to have you back and talk about those those saviors at some point I want to try to do right now. There. Really? I'm sure I am sure how fun is that? Oh, yeah. Let's let's go into the Let's talk about where we are. Early 2021. More legislation passed. As we all know in Arizona already has, you know, cannabis shop up and running and and Are we seeing right now? Marketing and advertising. You're still there's so much because it's not legal. In every state and because there's so much regulations it's really hard for cannabis Kind Cos to get their message out today. And it's very confusing for CBD. And it's very confusing for CBD companies to get their messages out because there's so many products and so much to choose from in that we love your spin on Where are we going? And where are we today? Yeah, absolutely. Well, So first of all, um, you know, last year 2020 in terms of recreational cannabis sales. Was, you know, explosive in terms of growth on do you know it does seem to be a result of the pandemic. It does seem to be oh, that you know whether it's because people weren't traveling Is Austin or I don't know exactly what about the pandemic, you know, other than the high level of stress of it all, but there's there's Exponential growth in cannabis consumption over the last year. I think it could have been the stress. You think a good about this dress? I don't know. You know, my God, you know who's crazy? The fact that we're all even like here is like a miracle. I swear, But in the CBD industry, so to be clear, it was like I am I were well aware that CBD technically in cannabis or sort of from the similar cultivar, but I'm just differentiating here with syntax because one is sold through like mainstream channels, You know, like temporize DVD and one is told through the century channels, right? So That's what I mean. When I differentiate here. I know that technically they're the same so Can't arrive. CBD. Actually last year had a rough go. We did see from the consumer level the people that came into the market actually up to their consumption like not a surprise. But maybe also not a surprise. We actually didn't see that menu. New customers come in last year, so they're starting to come back in the mainstream media industry, But I think it was, you know, economic impacts and all that. Really did put it real damage in the mainstream CBD industry and actually the brands, the more established brands, the ones that were really relying on brick and mortar, right. You can imagine the more they relied on those channels, the more they fell. Right during Cove it whereas you know, I don't know the person personally in San Francisco that made dispensaries you know, essential and help that happen. And then you know that ripple legislative affect happened all over the country. But I do think that that moment will come down as one of the most important moments in the cannabis industry since its founding, right. Interesting. Yeah service not only doesn't exist for what it does for patients, but the fact that those establishments were able to be opened instead of shattered during this time. Is, I think, you know, game changing for the candidates and right over all, and I just want to say I just want to say that the state of Massachusetts did not. Feel that the cannabis dispensaries were essential. They did not feel that way. The governor, our governor, Baker did not think it was essential to keep the low. No, I do. Remember that was the one accepted. Yeah, the morning Of course, you know, yes, of course and In many other states. It was the key to helping. You know, people can of this company's alive and quite frankly, keep a lot of these people's jobs, right? Um So there was a kind of growth in Canada last year. And okay, so I have a I have a question. I have a question for you. How long How many years from now? That we get ready for Super Bowl Sunday. When we will actually that we will actually see. Cannabis ad. On television for Super Bowl Sunday. How many years do you think it will be? Just curious What you as a market here. I'm looking at my weed crystal ball right now, because that's what I do. Okay, So here's what I do know is that I care. I'm doing it. So I think that we're probably for a Super Bowl. We'd add Um, likely. You know, six or seven years out from that? Probably realistically, you're probably wasn't CVD ad last year, but I think I got pulled at the last minute. So it did it all of the things that have to happen. Yeah. So I mean, I think you know we were way were chit chatting about this before I came on the air and You know, being as someone who would extend this industry Both is like a marketing GERD and as an activist to me, I see so much emphasis on you know. Getting legalization through on the federal level and trust me like as an activist. I'm totally there. But realistically, I think is an industry if we could collectively really focus on getting banking done. It would bring a ton of, you know, levity to a lot of the businesses all over the country who are trying to just Make it And honestly, if we do banking, then the conversation about legalization and away You know becomes relevant because it'll just be obvious like, you know, you sort of put all the table stakes in place, so.
"brand manager" Discussed on Biz Talk Radio
"24 hours out anymore and welcome back. It is Frankie Boyer. This is cannabis Truck ages in educational odyssey, and joining us now is clear. Kaufman she is nationally known. Um as a CBD and cannabis business and marketing strategist. And her take on the future trends of the cameras, this industry and questions that many, many entrepreneurs and marketeers are wondering. What is going to happen internationally locally and so clear. Welcome to the program. It is really very nice to have you with us, and you work as the director of client services at the Right field group. Which is an industry leader. Thank you so much for having me here. I'm again. I'm the director of client services. That right fielder has worked in adult use for about nine years total. So I'm one of those fogey type kind of people. Um, And prior to that, I actually think it was an assistant brand manager. I kettle Foods, the chip company. So somehow I've been hanging out and chips and we'd my whole career. So there you go, buddy. Oh, not a bad combination. A lot of people. Listen, I want to go, Bailey I want it could be worse, right? It could be a lot worse. Um A. You know what he looks like. He was nine years and I actually got in as an activist, Um, for a long time, and I started off working for easy. Angelo, who's ran Harborside and It's in the sales analysis for him and then Ran up drug policy nonprofit for awhile, and did these really rad cannabis Passover seders all over the country, and Andre has telling you could beat We had to have you back and talk about those those saviors. At some point I want to try to do right now. There. Really? I'm sure it is. I am sure how fun is that? Oh, yeah. Let's let's go into the Let's talk about where we are. Early 2021. More legislation passed. As we all know in Arizona already has, you know, cannabis shop up and running and and Are we seeing right now? Marketing and advertising. You're still there's so much because it's not legal. In every state and because there's so much regulations it's really hard for cannabis Kind Cos to get their message out today. And it's very confusing for CBD. And it's very confusing for CVD companies to get their messages out because there's so many products and so much to choose from in that we love your spin on Where are we going? And where are we today? Yeah, absolutely. Well, So first of all, um, you know, last year 2020 in terms of recreational cannabis sales. Was, you know, explosive in terms of growth on do you know it does seem to be a result of the pandemic. It does seem to be oh, that you know whether it's because people weren't traveling Is Austin or I don't know exactly what about the pandemic, you know, other than the high level of stress of it all pretty, but there's there's X Financial growth in cannabis consumption over the last year. I think it could have been the stress you pick a good about this dress. I don't know. You know, my God, you know, it's crazy. The fact that we're all even like here is like a miracle. I swear, But in the CBD industry, so to be clear, it was like I am I were well aware that CBD technically in cannabis or sort of from the similar cultivar, but I'm just differentiating here with syntax because one is sold through like Mainstream channels, You know, like temporize DVD, and one is told through the sensory channels, right? So that's what I mean. When I differentiate here. I know that technically, they're the same. So Cancer, right? CBD. Actually last year had a rough go. We did see from the consumer level, but people that came into the market actually up to their consumption's like not a surprise. But maybe also not a surprise. We actually didn't see that many new customers come in last year, so they're starting to come back in the mainstream media industry, But I think it was, you know, economic impacts and all that. Really did put it real damage in the mainstream CBD industry and actually the brands. The more established brands, the ones that were really the lying on brick and mortar, right. You can imagine the more they relied on those channels, the more they fell. Right during Cove it whereas you know, I don't know the person personally in San Francisco that made dispensaries you know, essential and help that happen. And then you know that ripple legislative affect happened all of her the country, But I do think that that moment will come down as one of the most important moments in the cannabis industry since its founding, right. Interesting. Yeah service not only doesn't exist for what it does for patients, but the fact that those establishments were able to be opened instead of shattered during this time. Is, I think, you know, game changing for the cannabis and right over all, and I just want to say I just want to say that the state of Massachusetts did not. Feel that the cannabis dispensaries were essential. They did not feel that way. The governor, our governor, Baker did not think it was essential to keep the loan. I do. Remember that was the one accepted. Yeah, the morning Of course, you know, yes, of course and And many other states. It was the key to helping. You know, people can of this company's alive and quite frankly, keep a lot of these people's jobs, right? Um So there was a kind of growth in Canada last year. And okay, so I have a I have a question. I have a question for you. How long How many years from now? That we get ready for Super Bowl Sunday. When we will actually that we will actually see. Cannabis ad. On television for Super Bowl Sunday. How many years do you think it will be? Just curious What you as a market here. I'm looking in my weed crystal ball right now, because that's what I do. Okay, So here's what I do is all right here. I'm doing it. So I think that we're probably for a Super Bowl. We'd add Um, likely. You know, six or seven years out from that? Probably realistically, you're probably wasn't CBD ad last year, but I think I got pulled at the last minute. So it did it. Just the things that have to happen. Yeah. So I mean, I think you know we were way were chit chatting about this before I came on the air and You know, being as someone who would extend this industry Both is like a marketing nerd. And as an activist to me, I see so much emphasis on you know. Getting legalization through on the federal level and trust me like as an activist. I'm totally there. But realistically, I think is an industry if we could collectively really focus on getting banking done. It would bring a ton of, you know, levity to a lot of the businesses all over the country who are trying to just Make it And honestly, if we do banking, then the conversation about legalization and away You know becomes relevant because it'll just be obvious like, you know, you sort of put all the table stakes in place, so it's like, Oh, the money's already going. The businesses are growing. The jobs are growing. Can't stop it now, you know, it's sort of like maybe focusing on allowing. It's a florist instead of having to have You know, the stamping, get some traction and that z my tooth in, But I mean, seriously, I think. Yeah, I think I think you're spot on. I think you're spot on. I think that the banking and we were just talking to a lawyer, and I think that we will continue that conversation because People may not realize that the banking industry Has been.
"brand manager" Discussed on KTRH
"It's called Fassa and Education Expert Gene Berg says that lower college enrollments going to lead to lower tuition, especially of parents can send their kids to school on campus colleges will have to be their crosstown alleged drop the family's back because people aren't going to pay full sticker price. Full freight for stuff. Then the kids give you online filling out the form is required of all Texas graduates. But Burkes is a lot of families just don't take it seriously. Fast was not based on income, and Burke says all family should thoroughly fill out the forms. It's like found money. Vickie Courtney News radio 7 40, Katie Ari. And, finally, multiple reports now say to Sean wants, in officially has asked for a trade. According to ESPN. The hiring of David Cully is the new head coach is not going to change his mind. As for where he wants to play, remember, he's got a no trade clause is top two choices. The New York Jets and the Miami Dolphins. In for Sheriff Friar I'm close Saunders on Houston's news. Weather in traffic station news radio 7 40 ktrh digging upon Daniel Dean land clearing and dirt work 281356 dirt. Your weather. Your commute Your Houston Today's news event in the city of Houston on NewsRadio, 7 40 ktrh live everywhere with the heart. Sure was telling me about this the other day. She's been trying to find her husband, very grape nuts for, like, weeks. You just can't find him anywhere. The serial grape nuts, grape nuts. Great nuts. No. Yeah, grape nuts. You know the stuff That sounds like you're chewing rocks. Yes. Yeah, Just amazing. I love that stuff I used to love grape nuts is a kid. Really Well, I like I like crunchy cereal. I used to. I just don't use the wolf down my cereal assumes you put the milk on because I don't want to be on long enoughto make the cereal the least bit soggy. I like I like my cereal Crunchy, But grape nuts doesn't have any taste. It does to make it taste like what is it a great not anyway, not grapes and not nuts. I know that's what's weird. I mean, it's what's in that stuff. And by the way, we're not finding out a whole lot about why there's a shortage of it other than we have a supply demand issue. Um, great. That's brand manager. Yes, they have one, Kristin Dirac said. The popular food is made quote. You ready for this? Yes, Using a perp, I proprietary technology in the production process that isn't easily replicated. Thanks for nothing. If you tire of not telling you anything with that kind of tap dancing, she could work for Biden. Yeah, well, you know, we can't. We're the reason is well, just like exactly somebody in the legal department must have got a hold of that one that so anyway. They say they're going to catch up eventually. Maybe there's a shortage of the world. There's no shortage of grapes. There's no shortage of nuts, although it's not made from grapes, Ordnance whatever is in there is a coming for China. Great nuts Chinese and I don't even know it. I have no idea. But don't expect to find it anytime real soon. All right, Here's something you can get Cinch you can get a propane refill bank. You could have it tomorrow. You could go online right now. Fill out your name and your address. If you haven't used since dot com, See by N C. H to order propane tank refills. You get your first exchange for brand new customer just $10. And you know what they do for the $10. They bring it right to your door. Over your right to your front door. Or if you prefer your backdoor, or you can tell them exactly where your grill is, and we'll bring it right to your grill The leave it there. You don't have to talk to anybody. You don't have to see anybody. They'll send you an email yet we just delivered your propane tank. You're good to go. Lot easier than whole nothing around town, finding someplace to refill it and waiting for waiting for the goober in the back to to come out.
"brand manager" Discussed on WSB-AM
"Death told in Georgia Now passes 12 Thousands. CDC predicts another 90,000 deaths nationwide by this time next month and number three is the weather. Breezy, cold, uncomfortable Today in behind the mid forties, we've seen wind gust about 35 miles an hour already today. WSB news time is 7 17 Cartersville, pastor's on a ventilator and fighting for his life after contracting covert 19 Bill Klein's been hospitalized for more than two weeks. A childhood friend creates a go fund me page to help cover medical bills today. Open to help our dear friends to be able to it Toe whether the store client's wife, April asks for prayers She breaks into tears. As she tells Channel two action News Cove. It is no scam, the state Department of Public Health cracks down on Elbert County. After learning it's been vaccinating all school personnel ahead of schedule unless teachers are over 65. They're classified as one B and Georgia still vaccinating higher risk. One a population, the medical center of Albertson's now suspended from getting new vaccine for six months. They can use the vaccine they already have. For second doses. CDC Advisory Committee convenes an emergency meeting to focus on the covert vaccine's effectiveness against these new variant. The advisory committee talked about the new strains of the virus that air starting to circulate and the current vaccines efficacy against them. The CDC Sarah Oliver says early indication shows protection but the evidence is quickly evolving so there will need to be a continued review of the data. Madonna announced this week that they're in the process of developing a vaccine against the South African variant. The committee also said the vaccines were not considered interchangeable, and they recommend you not Get other vaccines at the same time you get the covert shot Sabrina Cuba, 95.5 told us be. It's not just lice, all in short supply. Cereal lovers can't find grape nuts in stock Post acknowledges the shortage but reassures customers. It is not discontinuing the 120 year old brand pandemics created some production difficulties. The great not recipe involves proprietary technology and a process it's hard to replicate. Grape nuts. Brand manager promises more boxes on shelves this spring. WSB news time 7 19 will recheck. I 75 delays in northwest Atlanta in less than two minutes. WSB meteorologist Kurt Mellish and his defendable five day forecast sponsored by Breda Pest management. They handle bugs and critters. Well, at least this morning. We start with dry pavement and a clear radar 15 degrees colder than yesterday's high with Northwest winds gusting 30 miles an hour at times Increasing sun as the day goes on our temperature roller coaster continues to make seven days. The news making weather system in California now gets here by Sunday. For today. Windy and cold highs around 45 low around 27 tomorrow. Mostly sunny to partly sunny, high 52 Low 31 Saturday Increasing cloudiness. Showers. 70% Likely late Night high 54 low 44. My exclusive five day forecast Sunday and Monday. Showers 80% likely Sunday Mostly cloudy Monday. Sunday High 62 Low 38 Monday High 43 Low 30 Recapping your forecast for today around a four on the knowledge meter, windy and cold highs around 45. Yesterday was 16. Right now. The wind chill factor makes it feel like 27. We're 37 on P Street Street. I'm meteorologist Oscar acknowledge 95.5 WSB. Let's get back to the morning drive Now. Excuse me, It's 7 20. Here's Mark McKay spaghetti junction, Right? Revived me 35 years in captivity, watching that steady flow out of what happened to the Cap County.
"brand manager" Discussed on KLBJ 590AM
"Officials. Would you be embarrassed driving a wiener around? Hell? No. Hell no, no, no, No. Did you try that win around town with pride? I drove Ah, chick car for about nine years, Not knowing it was a chick car. What was that? Everything's gonna be Hyundai Santa fan that I thought she car. I thought you were talking about a Mary Kay Pink Cadillac. No, no, no. We got one of those in our neighborhood. You really Yeah, we do. Yeah, we have a big winner, apparently in our neighborhood, But this is this is a coveted, coveted coveted gig right here. Drop you not talked about this. This comes up every few years and we've talked about this story. You know when this happens before, and it's always fun to talk about this is this is you talk. This is It's very next to the bat Mobile. This might be one of the most iconic vehicles. In America. I actually think this would look good on your resume. What? Absolutely it would have the marketing brand manager you made 200 stops and one year driven a wiener around town. Exactly. Exactly. It does look good on on a resume, and it's something that right now people need because every time you see the winner winner, Moby all those about to smile on your face does. It just makes you smile and it brings back a lot of good memories for a lot of people, because I mean, when you see it Going down the road. You can't help yourself to say Hey, look, there goes the winner moves if you don't react to it, and you don't smile, You have no soul. Now let's back up a minute. I wanna be very I'm just I'm just curious about this pink Cadillac thing in your neighborhood. That is a Mary kay thing, right? Right. And you said win it. Well or what does that work?.
"brand manager" Discussed on NewsRadio KFBK
"Thomas's Brand manager Mike Jenson says five deserving elementary schools in Cincinnati, Dallas, Philadelphia, Seattle and right here in Sacramento are receiving the winter coats. $100,000. We're looking at servicing and providing coast to about 5000 Children in this Sacramento's How Avenue elementary was hand picked for this generous donation. So operation warm. Recent lt schools, local schools in need minutes, submit letters and what their need is and so with the help of Operation warm, you know, we read the letters and the need and really felt connected to the school and are really happy that that we will connect with them. And this year they have had to adjust distribution to reflect current safety guidelines passing them out very safely. Obviously on gun fortunately, won't be there, Tonto in person, But you know we're there in spirit, so they're working with the kids on an individual basis to get them their coats. Operation Warm and Thomases say a little can go a long way. And it is about more than just a code of the great thing about Operation warmers that they're all brand new coats. And because every kid really deserves a brand new coat, and so, Yeah, they're not used coast They're brand new, which I think is really what makes operation warm, so special, you know, Having a new coat, you know, provides kids with confidence and security that they sometimes don't have. Promises is also pledging to keep the effort going throughout all of January. Kids, especially underprivileged Children, you need as much help as they can get it in like it said In the beginning, Thomas is really believes in giving back to the community and especially helping Children. You know they're vulnerable and we really want to support them. And by doing this, it's really helping them, you know, bring our brand so life and in tow, connect with kids at a different level than just through our products. For information on this campaign can be founded. Operation warm dot com China says its economy grew 2.3% in 2020 despite the Corona virus pandemic data released today by the Chinese government shows the country's gross domestic product rose by 6.5% in the fourth quarter from a year ago. Numbers were slightly better than expected. Many experts had predicted China would be the on Lee. Major world economy to grow last year. You have a million days faces, but then never stay. Unless you're Chipotle.
Political Ad Campaign from The Gap Strikes Sour Note with Twitter Users
"These days. It's become almost mandatory to declare your company a purpose driven brand but owen said it would be easy. Take the gap for example last wednesday the day after election day. Remember that oh what feels like about a year ago. The gap came forward with a message of unity to this divided. Country on social media posted an image of its classic hoodie. But this one was navy on one side. Red on the other click. The image in zipper brought the two sides together. The accompanying message. The one thing we know is that together. We can move forward sitting berkeley alongside the text. We're two hearts one red one blue this while the united state of anxiety was just beginning to hold its breath waiting for ballot counts in court battles. The gaps message felt so flat that you might say no one voted for it. With the exception of a hapless brand manager who suggested it and the yes people in the boardroom who had thought it was a good idea as add weeks. catherine lunchroom wrote the hoodie. Mashup was greeted with almost exclusive derision. Many on social media criticized the gap for being tone death at such a tense moment. Lindstrom noted the common sentiment across to the new york times. The gap utterly failed to read the room within an hour. The gap deleted. It's post a brand representative assured the new york times that the sweatshirt existed as an image only they had no intention of selling it in a statement sent to several publications. The gap said their intention was to show the power of unity. They admitted their timing was too early but said they had faith the country would in fact come together in the future but just in case you think gap is alone in making this sort of fashion. Faux pas consider rival lululemon the luxury ath- leisurewear company is known for the one hundred dollar plus prices of its leggings with more and more professionals working from home and scarfing up comfortable fashion. Lululemon sales have soared but so to have consumers calls for brands to stand for something and lululemon tried in september. The brand went viral worldwide. For its case. Study of hypocrisy and marketing. The company highlighted the instagram accounts of five of its brand ambassadors one charlotte north carolina. Yoga teacher ready. Kern was promoting a workshop calling on people to resist capitalism the ouch factor of a multibillion dollar luxury brand telling consumers to resist capitalism. Well it drew attention from press all over the globe from the bbc. The new york post ultimately lululemon deleted that post it also distance itself from its own brand ambassador drawing criticism from kerns followers according to the charlotte observer in october struggling gap revealed that its latest strategy is to pump its own small but successful athletes. Your brand athletic taking direct aim at rival lululemon. At least they'll be evenly matched when it comes to brand messaging but the lesson from both companies missteps is for marketers everywhere. Those who choose to publicly support mission must be authentic about it and support it through and through a million ways to get mission driven marketing wrong and only Narrow pats to do right
Hormel Wraps Fans in Bacon-Scented Masks
"Tomorrow is you know what it is it's Halloween for some adults. Candy isn't much of a treat though as we age many of US start to crave savory over sweet for some that's a pungent blue cheese for others. The treat of choice is bacon. We all know the person who cannot resist the sizzle. And ascent of perfectly frying Bacon, which is why this weekend some people are certain to be wearing the latest swag for Hormel foods. That's the nine billion dollar Minnesota Company that owns Hormel Black Label Bacon beginning back in mid October hormel began promotion giving special face masks to a select number of pork. Loving fans what made these masks so special. Well, each ask was infused. With a set of Bacon. Presumably some people would love to have that delicious sent with him night and day regardless of whether there's a strip of the real stuff anywhere nearby Hormel ran its oddball campaign through the twenty eight. The company says millions of people requested masks. Obviously, the campaign was intended as an attention getter. Those requesting masks were encouraged to pose the HASHTAG breathable Bacon on social media and Hormel pushed winners to post photos of themselves wearing the masks, which, of course, featured Bacon Strips on a black background. The campaign had a serious side though for every mask set requested for promised to donate a meal to the Anti Hunger nonprofit feeding America up to ten thousand meals. Could also have been seen as the brands way to encourage people to mask up the message from Hormel though was next Nick Schweitzer senior brand manager of Hormel black. Label. Bacon. Said on a podcast called Agra talk we're not trying to fuel any debate on whether we love or hate masks or if you should wear them or not. But he admitted that Hormel wanted to learn whether they could successfully infuse bacon sent into masks and quote inspire some folks to wear them. Okay then. So Howard Bacon sales faring with everyone eating comfort food at Home Schweitzer says Bacon sales have never been stronger prior to the pandemic after years of so-called Bacon Mania sales of cured pork had been on a slow decline according to market researchers statistics still the average American eats several pounds of Bacon a year. Now, while that pandemic induced stress eating, it appears we're eating even more and apparently there's something about pork that inspires companies to play with their food. Oscar Mayer is famously known for its wiener. Mobile, which I debuted in nineteen thirty six away for the brand to bring some humor and happiness to a country reeling from the depression according to The New York Times Cove nineteen prompted Craft Heinz Jones Oscar. Mayer. To pull the giant rolling hotdogs off the road this year temporarily. But the fleet of six twenty, seven foot yellow and orange trucks are now on the road across the country again albeit with PPA in. Social distancing rules in place by the way the company says anyone relishing a visit with the wiener mobile can just requests the rolling Pantheon of lunch meat by contacting the company and okay the Wiener. Mobile. Obviously promotes hotdogs but I'm pretty sure love for the wiener mobile spills over into Oscar. Mayer's Bacon sales after all the brand is the nation's second biggest bacon sellers to reports back at Hormel. Well, the breathable bacon mask is hardly the Minnesota brands first pork. Inspired stunt for years back for black label invented a motorcycle that ran on Bacon Grease staffers drove it across the country to film a mini documentary with consumers and yes. Even the exhaust smell like Bacon Hormel. SNICK. Schweitzer says that motorcycle so far no plans to build it in volume took a Lotta Greece to fuel that cross country trip about those delicious masks. Hormel Schweitzer says it takes a lot of bacon grease to get these masks to smell this. Good. Maybe they could try motorcycle helmets with all this humor. If the pandemic boosted bacon sales brands that sell the stuff, want to make sure those sales don't flag. Of course, the last thing they want us for Americans to return to good for you plant based diets, readable bacon masks, or just one small way to keep the momentum of and keep those pork sales sizzling along.
Material Shortages, Paneled Ceilings, and To Vent or Not to Vent
"This is senior editor patron mccomb. Today I'm joined by Rob Watson digital brand manager. Hey. there. Kylie Jacques Design Editor. Hello. And producer. Jeff. Rose I. Well, it is a pleasure to see you all this morning. Thanks again for joining me. Pleasure. So I want to start off lending briefly Kylie someone commented on Itunes with regard to the podcast, and they said some very nice things many more about us. So you should definitely take a look at that. I want to encourage all of our listeners to please review the podcast it really helps us out both in terms to know that we're doing a good job and to help others find it. So if you do that for me, I would be super appreciative. That com that was dated on July twenty ninth but prior to that the most recent one was like the end of April. So. Get to. Work People. And thank you in advance I. Look At. Rob, what are you doing? What have I been doing? Well, you know. I. Keep talking about that Porch but kind of done with there's nothing new about. Other night other than last night i. just sat out there and enjoyed a glass of wine even though it's not completely done yet just sat there and watch the sunset. So drinking hooch on your new deck is the best thing ever. But actually the next project I'm not actually the next project because it's a big one is It's been so hot and Muggy lately that for years on and off have been like do do we want to pool problem is we're very particular about our garden and I would I would have wanted my daughter was little thrown up crappy pool in the backyard just to cool off but it doesn't fit into the. Landscape design apparently of our property. So So We've been totally disagree I went above ground. Pool absolutely. Fantastic. As. Long as I picked, the right would grain right? Well, I, I was going to get I was GONNA. Actually just plant some. Or Tall. Grass in front of it so that you know you can kind of hide it but the problem is I just don't have the space for that. So we've been talking about we've a narrow lot with a twenty foot setback from both sides and it's sixty feet wide. So that means we could just put something in the middle of our yard and there's not very many places to do that. We found this one garden bed that we're willing to take a chunk out of. And possibly dig in and put build a concrete soaking pool. So it's something that it's something that. Is Basically. Yeah. Basically, it's bigger than a hot TUB, but it's not something you can swim laps in. and. and. Probably. Even. Though seems kind of a bit labour-intensive thing. Probably do it with pouring slab in doing a block wall and plastering the block wall in doing stone coping in behind the why you think that sounds labor intensive. Well, actually I had. I had this great idea My. Daughter about how hard liens working on your property tactic. Even offered her a little bit more money than you're paying per hour. Maybe she could dig. Don't you dare? Rolling. So it would probably stick up about it would be right in the lawn. So probably stick up about sixteen inches out of the lawn with a stone top on it so that it would act like a garden benches well and Maybe That or not your own disaster at well, I've actually been just searching around for ideas on. Pinterest in elsewhere and phones mice examples have found some one example of some women in. The. Netherlands who built one by herself and his. All this cool stuff. All these cool details that she did is basically the same methods of construction and one of the coolest things was that Like well, this too small swim in this thing and those those jet pools you can swim in place or like thousands of dollars. While this woman bought thing, it's a it's a harness that you hook to some d rings in the corner of the pool and it doesn't same thing holds you back. Easy swam against this idea the harness. For A jet. You don't need a jet you swim in place to harness keep you from swimming forward You know I'll help dig thing if I can use it now on that. Okay. Sure to harness. Of wacky and honestly the Dickens give me really easy because. All the sand is going to be wheelbarrow downhill from the site and my my ground is all it's like a thirty. Patients one. GOING DOWNHILL My ground ground is all course sand. So a guy I dug a trench to my barn for conduct wants by hand and it was no big deal. Easy.
The Show Must Go On: Wrestlemania Is Still Happening
"In the WWE. That is we say what our jobs are. Every day is to put smiles on people's faces all over the globe and we truly believe that and then this time maybe more than any other in in my memory people need those smiles right now more than anything that's WWE executive vice president. Paul Leveque better known as triple h talking about the decision to move forward with this weekend's wrestlemainia thirty six. It's the closest thing to live sports. That's happened in a wild but with no fans permitted the arena and concerns over the safety of the wrestlers and staff. What will the showcase of the immortals look like in the age of Corona virus? I mean at times. It's Friday April third this. Espn daily Greg. You're ready to talk wrassling. Damn Right Excel it talking about sports with funny named people trying to punch each other in the face. Greg Luzinski is a senior writer for. Espn you can check out. Lapsed Fan's guide to wrestlemainia on. Espn DOT COM. Yeah actually I wanted to ask you think. Most people know your name from hockey. How long have you been on the Wrestlemainia beat my wrestling a Bona Fides? Go back to when I was a we child watching Hulk Hogan and the more cartoonish W. F. which really sort of capture my heart as you know through the decades there have been times where it's been okay to say a wrestling fan and then sometimes when they've you don't mention it to a lot of people. I think we're in an okay dimension it part of wrestling right now. We're sort of a necessary to mentioned it portion because there's nothing else going on and wrestling is somehow improbably still happening. How is this even occurring? Well the way it's been occurring for the W. E. and their competition. A W which Ariza. Tnt network is that they've been holding shows in empty facilities but for me that means holding their weekly television programs raw and smackdown at the W. E. Performance Center a training facility in Orlando and what they've been doing literally holding it inside of an Empty Gymnasium. I'm the game triple agent. I would like to personally. Welcome you to the. Wwe Performance Center now. This show will be different from anything you've ever seen before. Sit Back Relax. And if you can't forget about the world around you and let. Wwe Do what we do. Let us put a smile on your face to start. That was a little bit awkward because the wrestlers would come out and they would look to the crowd. That wasn't there and they would do all of the usual pantomime they would do to get the fans excited except there was no fans getting excited. You see it doesn't matter if there's ten thousand fans at their zero fans because this is how I I remember that can only way I could describe it as it's like when you're at chucky cheese and the animatronic band starts playing into an empty room. It's still playing. It's still doing. Its own thing. But there's nobody that Iraq to it and that was like the first couple of weeks of this and also they've been utilizing more space around the performance center lake attacks in the parking lot and stuff like that to try to make it feel more than just trying to recreate something inside of an empty room derailed. Me With that chucky cheese analogy this. It's the it's the rock afire explosion ban. Greg get it right. There's nothing better than being in an empty room with the rock afire. Explosion Band and just hearing the gears clunk together. It's jarring but also satisfying so wrestlemainia. Thirty six is happening on Saturday. What was the original plan for the event the original plan was to hold wrestlemainia? Thirty six at Raymond James Stadium in Tampa and this was going to be a huge event for those who don't know it's not just simply wrestlemainia. Inside of a stadium. It is an entire city being overrun by. Wwe events you have the Access Fan Festival you have the WWE Hall of Fame Ceremony. Where wrestlers of old honored and put into a virtual hall of fame. Physical building doesn't exist quite yet and then also after Wrestlemainia the next day on Monday. It's tradition to hold Monday night raw in that same city so this isn't just simply one event on a on a on a Saturday night for The city of Tampa. It was a whole citywide sort of celebration for wrestling as of March. Third The W. E. and Tampa's mayor said there were no plans to postpone the event the W. E. said look the health safety of our fans and performance of our top priorities. But we remain committed to hosting Wrestlemainia at Raymond. James Stadium fast forward to March twelfth. Now you have Hillsborough County's commissioner less Miller saying he'll probably have to cancel wrestlemainia if the. Wwe doesn't make the decision itself because of the virus pandemic governor Rod Santa's that points that cities and counties should cancel mass gatherings over the next thirty days and so it was becoming a worse than worse. Look for W. E. to keep wrestlemainia scheduled framing Jamie Stadium on March sixteenth. They made the decision not to have upwards of sixty five seventy thousand people come to a stadium during a virus outbreak and instead moved into their performance center in Orlando. It's a two night event April fourth and April Fifth. How has wwe justified or explained their decision to go on with us? Well there's the public explanation and then there's the assumed explanation that the public explanation according to the WWe is that it is for the fans the fans are the lifeblood of the organization it is a panacea the fans to be able to hold this event. It is going to give them some comfort in a time of confusion and trouble. It's also going to be arrested for the performers themselves who you know are looking for some direction or looking for some focus in life during uncertain times. And that's sort of the the public explanation for this. If you know about the wrestling business you know that part of this is the fact that story lines that are going to have their big payoff. At wrestlemainia are a month long process. All the story lines all the action. They all run through. Vince McMahon they are on one track. And they're going to stay on that track through hell or high water. These are storylines narratives that the W has been planning to wrap up in culminate at Wrestlemainia happens every year and then they kind of moved to new stuff after that so from a function process to have wrestlemainia occur and wrap up which are the signature feuds and storylines of their season. If you will was a pretty important thing was there any blowback to all of this. Yeah I think there has been some in the rest in wrestling circles amongst wrestling reporters and and amongst the fans wondering okay. We are looking around the sports world. We're looking around the entertainment world. We're seeing literally every pro league every concert tour Disney on ice everything canceling out of concern about corona virus and yet professional wrestling roles on as a weekly television product so there is a bit of confusion. There're two why this continues while every other facet of sports entertainment seems to have stopped. What about amongst the wrestlers did any of them have reservations about participating in this one particular did so wrestler by the name of Roman reigns one of the bigger stars and WWe had a very highly publicized battle with leukemia? He left in October. Two thousand eighteen returned to WWE IN FEBRUARY. Two thousand nine thousand nine hundred and he's compromised so news started to break recently through some of the quote unquote dirt sheets in wrestling. The ones who report the rumor. Innuendo that Roman reigns was not going to be participating in his scheduled match against Goldberg for the Universal Championship at Wrestlemainia. Wwe basically said hey look. This is understandable situation. The health and safety of our performers paramount Sakiz. The biggest name that we know will not be participating but quite frankly until we see what events they air this weekend we won't know who else may have decided to pull out or had to be quarantined or any of that nature because they're being very clandestine about what the card will actually be the first wrestlemainia. That's taking place over multiple nights. It's also the first wrestlemainia that is going to be completely pretaped. So when did they take this weekend's event and what steps did they take to ensure the safety of the wrestlers in the people working on it? It's been a race against time for me. As I mentioned the performance center is in Orlando Florida Orlando Florida. Recently issued a stay at home order March twenty sixth that really closed out all the essential businesses. Just like we've seen all over the country so the WBZ has been racing. It's time to not only record wrestlemainia matches but also record. Future television matches programming as well as far as the safety of the wrestlers. It is a closed control facility. Stephanie McMahon the daughter of owner Vince McMahon who is the brand manager for WWe said to variety. Recently there's extensive testing screening. When you first come into the facility regardless of whether you're a talent crew member or anyone else if you have a temperature taken and you have a temperature over a hundred point four degrees you're automatically asked to leave also any wrestlers de out of the country or in contact anybody who's been out of the country you're not actually allowed to enter the facility. Either so they are taking some safety measures as far as trying to make sure anyone exhibiting symptoms isn't allowed in the facility or anyone who might have been exposed to corona virus through travel or relationships isn't allowed in the facility. Which is you know what you see from other companies as well but obviously there's no way to be sure without Virus testing whether anybody actually has the center of city so they tape this before the stay at home order. Does that mean this is going to be the last big event like this or is this something they're going to keep on doing? There is a lot of sort of mystery as to how these wrestling organizations are going to continue to keep on doing their thing. I'm not sure what the regulations mean for the performance in Orlando. I don't know if this is GonNa be it for their use facility or not. I can't tell you that. Eighty w their competition with also filming inside of an empty facility in Florida's well and there was news this week that they're gonNA be taking their show to some undisclosed to record matches going forward so I don't know if it's GonNa be a shell game where these companies have to start going to the few places around the country that don't have restrictions in place or what have you. But it's clear from both cases that even though they're putting a bunch of their product in the bag right now in our taping matches and episodes for future use on television. The show apparently is going to go on
Tennis insider Sally Bradfield on her new book 'Not Quite 30-love'
"To no challenges raining. I am Ben. Rothenberg joined by my dear friend. Courtney I courtney and we are also joined by Sally Brad Field a longtime tennis communications official and the author of a New Book. Not Quite thirty love. Sally. Thank you for being ought. Thanks for having me. I'm thrilled. So your book. Let me just read the blurb. I think it's a good blurb novel Euro semi-autobiographical say something we'd like to believe that some days more than others semi can be covers a wide range graphical synopsis of the book the Blurb twenty-eight-year-old Katie. Cook Lancer Dream job. In the world professional tennis it was like being invited to the Academy Awards except they were all wearing brand attracts his Katie and Sydney to be not quite measuring up and make the move to follow her child obsession with professional tennis running away to join the circus of a world and finding work as a publicist racing around the globe. Faster than it can tiki tour creating Internet scandals wherever she goes. Katie is seduced by the appearance of Glamour and our weakness for bad boys. She falls one of trouble. Champions and starts trending relationship with an arch-enemy placing social media bombs in her way and hashtags. Haunting Katie. And her sleep. She navigates her way through a series of social media and love crises. Katie has some decisions to make. Does she want a hero or a career? Well she ended up happily ever after. What does that even mean? One thing is for sure. She'll never schedule an instagram post again. Hashtag girls can be heroes to stories written by insider and has been described as the devil wears product meets the exciting world professional tennis. Thank you for funding these things together. I'm excited I'm curious if you just give us a bio on yourself yet your tennis how you got into the sport before being in a professional and then once you've made it your your job. Yeah I was always obsessed with Tennessee's young girl. I had a very large crush on John. Mcenroe's I exactly the first drops of the book which were much more autobiographical had humanist But he got ripped out for the. Don't sue aspect of the game. They still have that first draft and I do. I do the right amount of money. Probably the Louis exactly exactly exactly at one point. We will do actual autobiography rather than thinly. Valves Dennis yes so sort of my my career of set a ninety six billion tennis but before eleven love with John McEnroe. Tennis was wonderful so I was doing real world jobs. I had a degree in marketing. Doing some marketing jobs Unfulfilled obvious is really boring. Fifty doing this crap and then was up one night watching Wimbledon with the Australian Times on the middle of the night watching watching love. And I'm interested in anything actually interested in these these copy of real job. He can't really working tennis for job. Scholley and show you guys have had signed that real job. And then that's how I started talking to people and following Lukine tross a who was a WHO and who and what contacted staff go to a job as an assistant the Sydney tournament it was the Pacers international which was really just about eating ice cream. Pink cream you started working on the tour then as a as a communications that was just looking for a tournament and a little bit of that and then eventually got my wife and got off at a job. Wti side out of that at the beginning of this century thousand new millennium new New Korean. Your life all that stuff sound starring. I our member saying to a bunch of people who've been working on the two of ages Michael Michael five-star hotels and you're GonNa have locker room service. And why? How could anyone ever big this? And they were like just white you ways we could you get sick of this and then I found out a nonstop sort of hamster wheel type situation very off day. Traveling Circus Right. You go and you sit you go to. It's such a weird rhythm rate because I traveled with the tour and pretty much tour of a fairly full schedule and yeah I like from the outside in every. How could you not love this when you get to watch tennis all day? You get to say at the Hilton here. The Mary out there the intercontinental here. The four seasons in Saint Petersburg get private cars get fed. All Braille true. Isn't it all true that that's not? That's not true but I'm curious to save you. When did it start to turn to be like? I mean. This is still a job though? I remember sitting in an airport on a wider Dubai. And that was it was well cost ten years into my time traveling fulltime with WTI and being straight in a lot. More since. I had to give living in Australia. Who Five you'd have two weeks off my take on like kill me. Now look on high intake dies of trying to get the lay off to come back. I remember seeing in an airport and wanting to cry because I was like I didn't WanNa be online new and then strangely enough coverage. I had the brand manager job for the promised me I will do. Minimal travel what ally that will come
Marketing and Branding in a Voice-First World
"Have with me today. A Sanjiv n John of what Stone Technologies Welcome. Gentlemen on Yes so you guys did a talk earlier today about marketing and branding and a voice I world. Can you talk a little bit about what you guys were explaining in that workshop? So in fact. I'm going to give the JOHNSONS. He was the one that was on the panel. I love it right so There were a number discussed The one of which of course was Discover ability that's top of mind in for most brands agencies marketers is how to. How do you get to the skill of the action in the first place? How do you make people aware of Discover ability on this platform system is still an area. That's very much influx in very much development I know I know that there are teams in Amazon and Google and in Bixby. That are working heavily in that space. Now that said there been some creative solutions around Addressing that that we're discussing the panel including Social Media Marketing to in social media pushes doing time events. For example the rain agency didn't interesting release with The Nike Sneaker Shoe drop that tied in with the halftime show of an NBA game. So you you had a very present call to action and you know the television was informing the home users to use their Alexa. I'm you can't get much more direct than that. Yeah I mean when you're talking about discover ability because that is something that people struggle with. It's just like any other marketing. You have to push it out. How would you suggest people do that on? Social Media Brealey when you're when you're doing on social media for example part of that is just letting somebody know you can now talk to? This brand. Alexa opened my brand right. Or Hey Google talk to my brand. But moreover you can target S- Certain user groups on on facebook you can look for hashtags on twitter You can do more targeted marketing or two people that are interested in more information about the Surface area that your skill touches on and I'll I'll use the term voice application to be a little bit more broad because you know every rightfully so every business us every brand would wants to have as much reaches as possible so they they wanted to be on every platform as possible so I think targeted Campaigns that focus on. Let's say for example. I'll just pull out one case in point. Let's say you have An Agency for balloon rides right then you would be targeting. People that have been searching for a balloon rides in a given area. Maybe you would. You would target like travelocity As a as a marketing platform. So you want to think about you. Know the keywords the demographic that would be likely to use your skill likely to be looking for your skill that makes sense. I mean how important is it for you to also teach these people how to use the scale how to interact with that? You're not only marketing. That hey we have a skill but how do you kind of Tell Them? What is the best way to use it right so he wanted to be as intuitive as possible. So you don't have to teach in the first place so keep the interaction Light quick and direct and deliver value quickly like for example One of the peace process of our platform involves coupon delivery. So Oh so you would engage the user with a set of very quick. Yes no pre qualifying questions to ascertain whether they are interested in the coupon you're offering and whether they're the right target audience but you don't want to Overdo it with a litany of QNA's you want to keep it down to like two or three questions than okay yes It sounds like you're interested in this. Please provide your phone number. And we'll send you a discount code and of course you want to make that Discounts worth it to that person to give up their phone number because of course. That's another piece of personal data so Of course you have your privacy statements. That's you're not going to be solid to third party But with the particular brand at that that's Phone is a phone numbers. Offered up to that particular brand can still use it to do additional reminders. We always in the space. We tend to think voice. I and often forget that it's not necessarily has to be boys exclusive so you can capture that initial data and then keep the conversation going on another platform so you you've got the phone number you then have SMS capabilities. Yeah I like that. You're saying it's not just voice I. It's voice exclusive. Because a lot of people do think I should just doing voice. It's really about integrating with every single thing you're right you want to meet the customer where they want to be met and so if they're coming to you with a on the voice platform certainly. That's where you meet them and you can use the voice platform for doing it with the voices good at like we found. It's good capturing numbers is spoken numbers. It's not very good at capturing spoken letters so even spelling an email address like the letters z could be mistaken for being often is My last name for example spelled I W Z is pronounced. Iwata's what do you think the likelihood of my spoken last name? We'll get transcribed correctly by the smart speaker. Can I don't care which far speaker you're now? The two of you both worked at Microsoft right. How did the tune of you knew? And why did you decide to create this company together so we met in two thousand one when I moved to Philly and we worked at Microsoft consulting services? We've known each other. I nearly twenty years and then we had I think as we went from being co workers to where we actually spent seven years making short films together and then I was between jobs and then John had this idea about doing something with Alexa and I had this sudden thing of going. You know I could go look for a job or you know when I turned seventy. I don't WanNa be sitting on my deathbed going. What if I tried and tried? And and we're we're we're at here. We are and John. John came along for the ride of Your Role. So when you decided to work together is one of you. More technical wants where the vision where the marketing. How do you guys work together? So John John is the so. He's in charge of the architecture. The platform where where we take in this. I'm the Shiny Talker guy you know and so I work. I work on that. We also have. We also have Patty Curry. She's helping us with marketing and strategic initiatives. We have a GUY UP IN BOSTON. Vic South Who's helping us with business? So I love it a little bit so you guys knew each other for a long time. He started this company. But you've been doing film work as well. What do you do? Where did that come into play? Does that have anything to do with the voice? If you're doing as well to well we a lot of the filmmaking. We did was actually around horror comedy and stuff like because we we always found whenever we tried to write a series script. Just started goofing off and so in comedy lights and that kind of Trent but honestly where I think the filmmaking came in with audio is one of the things John and as we started to we we were self taught and I taught myself how to do sound. John taught himself how to be a director photography and as we started getting into the in into working with film you know part of part of making a film is understanding how to tell a story and having a beginning middle and an end and when you think of conversation conversational design. It's the same thing you need to have a beginning a middle and an end and also as you're working with the film one of the biggest components it's actually more I believe it's about sixty to seventy percent of a film is the audio and so when you're making an audio application. There's a lot of crossover audio engineering of how do you? How do you get a person to feel like? They're part of this experience. How do you communicate is it? Are you know when you make your choices? Are you using the voice of the assistant? Are you choosing to use a human just using way files? What kind of you know? Maybe you're mixing some different audio in the background. So there's there's quite a bit of crossover when you really get down to it. Yeah there is an one of the things I love about this voice text base is. It's pulling in so many creatives my background's in dance originally and I do writing. People are writers. They're filmmakers. Why do you think that there is such a big pull of the creative space into this piece of technology more than others? I think everyone wants to live star Trek. Because let's get real. This is what we're starting to see. This is this is star trek this her being able to turn around to the computer and say turn the lights on. Turn the lights off. Phasers on stun right John. Yeah I actually used if this then that to set up an experience on On our speaker so that if I say you know red alert it blinks might Philips Hue Lights Red and and the Star Trek klaxons begin sounding. I mean yeah I agree. It's an interesting. I never thought about it that way. But that makes a Lotta Sense. So what advice do you have four brands? That are considering voice technology. Invoice Skills Abou- where they should start especially when it comes to their marketing component. Let's say they have a skill. They're utilizing capacity. What should they be doing as a brand I? I think starting simple certainly start with a very simple interaction that goes back to earlier statement delivered value quickly to the consumer. Don't involve THEM INTO A LONG-TERM CONVERSATION. Attention spans are fairly short so And used that learning to then build on and augment the skilled use that to determine what customers are looking for where they engage in where they not engaging where they dropping off you know. And it's an iterative process so it's not a one and done deployment. It's an ongoing Is going process? And to build on that We had the experience from releasing a skill that was like a treasurer on adventure story That is like an audio drama. Meets treat hundred venture self guide to story and we had some engagement with it was designed for children. It was written up in in Pc magazine as one of the top one hundred skills for kids But once the skill is finished there's no incentive to return once the person's face the game. There's no new content for them to explore so something to consider and strongly so is. How do you incentivize the person to return to the skill to become a monthly active user? So it comes back to refreshing your content and making sure that contents is. What the user certainly whether you sorta looking for make fresh make it new and put that content creation into the hands of the brand managers because certainly they're going to be the ones that other customers