4 Burst results for "Boston Diversity"

"boston diversity" Discussed on WBZ NewsRadio 1030

WBZ NewsRadio 1030

10:25 min | 1 year ago

"boston diversity" Discussed on WBZ NewsRadio 1030

"Economy being are very, very beautiful thing for all of us as its mortal Boston city colored, I think about black and Brown owned businesses who, unfortunately already have been struggling to get The capital. They need to open up the support they get or the support they need. Rather to keep going. This is historically been a problem for buy popcorn business is how does this campaign helped to float them and get them in a better space to market themselves and take part in all this? Right. Well, I think one of the things you should know that 87% of the people who benefited from this campaign, our Subcontractors were by pop small business on Part of the whole aspect of this campaign, which is really lifting up neighborhood business on Main Street. A lot of people are unaware that A lot of the Tourism and on and, um businesses that go on, you know, restaurants bars. They're right there in the neighborhoods, and I think that our creative Um Team led by Darren and his brilliant firm proverb really made it. Very specific that they would focus on all of our neighborhoods on. So you got traditional and you have the nontraditional the ones that don't you don't often see in promotional brochures. So I think that this is a way to I call it reimagining rebuild on recover our industry. Oh hospitality and tourism industry and to give people who come to Boston. The options. You know, if you go to New York, you know you don't always want to just kind of on the in Manhattan, one across the bridge and go to Um, Brooklyn? Well here in Boston. We want people to not just think of Boston as the back bay and the Seaport District and Beacon Hill, but we want them to go to Jamaica Plain and to Roxbury and Dorchester and South Boston and the North end and to really feel the All inclusiveness of Boston. More and more of these businesses are closing, and these local business owners who are just trying their best to get by, right and there are neighbors. There are friends, so I completely I can relate 100% with what you're saying. So then, Darren, let's actually talk about that. Roll out. Then how exactly are you using this money from the city and through this campaign? How are you getting people attracted to Boston? So so the lion share of our spend is, um You is paid media on the way in which we've thought about the campaign is, uh, you know, somewhat creatively. Um, you know, we've tried to focus both on Local residents as I had mentioned, and it could be anything from, uh you know someone, uh You being a bit more curious about who they want to take out from tonight or, you know if they're planning a staycation, you know, and sort of looking at how we can expand that out. You know, as far as the tri State area, so New York, New Jersey and Southern Connecticut, almost everything that we've done. You know his focused, you know, primarily on people who are within driving distance. You know there isn't you know, at this time, you know, we think You know that It would make sense for us to make a significant question your international travelers or anything along those lines. Um, it zah combination of largely, uh Digital display. There's Web streaming, You know, there's our launch video. There's a fair amount of, you know, out of home. But that's also amplified through a suite of influencers that Are Sort of walking the talk and sort of adding a layer of credibility to the things that were promoting through advertising. There. Also a suite of events You know, Dad, you know, many of us can participate in or get behind, you know, And so you know, we've really sort of tried to approach this in a way that would Be influential at a time when people are making decisions about travel. The goal wasn't toe sort of open the floodgates tomorrow, but currently the data suggests that You know, people are thinking about travel. They are booking vacations, and we certainly wanted to be a part of the consideration set, of course. And when you talk about inclusive, I mean, we're talking about all inclusive and Halina. You know, Boston has already been known. I think for having a lot of family friendly attractions, you got your Children's museums, and you've got the common and all those You know, areas downtown, but I like the fact that is part of this campaign. You're trying to highlight more family friendly destinations in all parts of the city. So talk to us a bit about those. Yeah, and and you said it. You know, I think that the perception and what we learned quickly around what imperative things that we need to address in terms of highlighting all of Boston is that You know the story to tell the broad perception of the city and really combat the negative stereotypes of the fact that you know the areas such as Roxbury, Dorchester? Jamaica Plain your name and they're there and they're vibrant. You know what's timely and exciting for us here at the bureau is that you know, in the helm of when this campaign team was put together and we hit the ground running Sometime in early October. 2020. We were in the midst of actually doing this incredible conversation around Roxbury and doing a video there, so it just really fits. And I think that you know, looking at a wider lens of what makes up Boston in terms of vibrancy. On making for that we're talking about. You know, Roxbury and Nubian Square and Jamaica Plain and and showing that you know, the story of Boston is a spar away from the things that we know and raising, raising, familiarity and impact travel consideration happens when people can see themselves. And Boston doing different things, and that's what we're gonna, you know, kind of set out to do And then the last thing I would say is, you know, highlighting Boston's diversity and cross cultural experience is something that's more of You know, not a sprint, a marathon and for this team and put all of those campaign specifically for us as a destination marketing organization. We're here for the full run of the full marathon, no matter how long it takes, But there's a lot of great stories, telling the Coleman we're excited to be a part of it. Helen. I really love to how you focus like you mentioned not just on by park business, but also LGBT Q business and accessibility for the disabled. So talk a bit more about why you chose to include this is well as you probably know. My firm was the lead firm in terms of Um, being awarded the contract and so one of the things that the principles my partner's, Darren and Alina and Martha, we really set out to, um asses. Part of our mandate for ourselves was to really create New and inclusive. Procurement model. We wanted to demonstrate that when you do that, that everybody wins and that Darrin was very intentional, The Greater Boston Convention and Visitors Bureau and so was I. So all of us Made it a conscious effort to really reach out to buy clock. LGBT Q. On Deliberate in the sense that we just didn't do by park. What we wanted to show is when you put together an inclusive procurement model. You have white firms you have Women on business, LGBT Q and Bipasha that everybody can get a piece of the pie and that it's a win for everybody. On to have that happen with a with minority on firms leading to me is a very positive on. I hope that when people come to Think about spending that they will do it with a racial equity on a gender equity and an inclusive lens, which is we wanted our procurement to reflect the message that we're putting out two know campaign I love it. Damn Well, find what collectors mentioned. You know you had you had asked earlier what the impact is, and I think it was early and in 2020 really in July and the pick of the pandemic that we learned we lost 15.7. Billion in the hospitality sector. That's you. Travel estimated that and now we're competing aggressively. As of yesterday. New York is investing 30 million in a marketing campaign to bring folks back So this is gonna take us a lot of time. Historically, the tourism hospital hospitality industry Has not been funded in the state. And this is an extremely incredible investment. And what I think is important and bring you back that revenue for Pour this industry so I wanted to just really highlight that in that we want to make four. We're ready. We're competitive, and we're talking about Boston as a place for folks to come visit and folks who live here to enjoy Okay on the show with me Right now, I've got Halina package away from the Greater.

New York Darren Roxbury 15.7. Billion Manhattan Jamaica Plain Alina 2020 30 million Seaport District Martha Beacon Hill 100% 87% Boston Helen South Boston Southern Connecticut Dorchester July
"boston diversity" Discussed on Newsradio 1200 WOAI

Newsradio 1200 WOAI

05:22 min | 1 year ago

"boston diversity" Discussed on Newsradio 1200 WOAI

"The live video feed to. It's the job, Paige. So glad to have you here. We're glad to have this guy on this team has been Zeiss Love. He is a good reporter, a great correspondent for with campus reform that Orig based in Pennsylvania. Then how are you? Do hurry. I'm living the dream. Glad to have you on the program today. We love getting together with you guys. Young journalists who really know what you're doing. You're going to tell the truth. Gonna report facts and not give you not give us some opinion. Editorial ization inside of these pieces. That's why I go to campus Reformed out or just about every day to find out what the story is. I like to start out. We're just finding out where you are in school. What do you Ah, Junior? I don't think I know what you're hearing what you're you in Virginia University, Pennsylvania's Wharton School. Yes. Are you going there or you're doing it for home? I'm currently off campus in Philadelphia. What do you think of that? Maybe you're young happening. Guy. You wanna go meet people, don't you? You do You want to go back to school? Yes, certainly it would be good to be in class. It's it's getting better to engage the assume. But I certainly prefer the in classical man. I can't imagine when I was in college last I was in college was 1985. I know Ben. I'm old, but I can't imagine not physically getting in the car going to class mingling with people learning some stuff. Hands on things. But you know, you started to get some pushback. What are you hearing from your contemporaries. First of all on this, you know, off campus, learning through zoom and whatever else and what the professor's saying cause another in actual public schools. The teachers seem Wanna not go back to class. What a professor's saying that they want to go back to you. Do you know His heart's held. One of the professors have certainly upset that. We don't know the same gauge their students, I think most is to want to go back. Probably upwards of 80% want to go back to class the film This is a pretty small vocal minority of students who will shout you down information anything about, you know. Pushing back against the code narrative or everyone's gonna die. Most people professor and students, at least this school are interested in going back to class. What are you hearing from your contemporaries Get. It's been Zeiss Love. He's a correspondent from campus Reformed out or what do you hearing from your classmates when it comes to the makeup of the house, the Senate the executive, I mean, he's already apprehensive. Is it more of a liberal school? What do you finding in your conversations with your friends? It is certainly more a little little school. So you have a last students here, rather excited about the prospect of free health care and all sorts of other far left agenda is being pushed in the house. The Senate in certain that I've been hearing that you'll want the sentence be more aggressive. That bind hasn't been enough already. Well, here's we've got enough already. Really into 14 or 17. Executive orders Day one. He killed a bunch of jobs all the abortions you want anytime you want him, so I'm not really sure what else he could do to be even more progressive. But I guess people your age, not you. But generally speaking, they've been indoctrinated by these very very liberal professors and by social media and the media. They really believe this stuff, don't they? Absolutely yesterday? Very passionately to do you argue with him a lot. I mean, is there a lot of back and forth and you're not so much? There's a pretty small book minority of conservatives on this campus, so we do what we can. It's hard to push back constant. Honestly, it's it's honestly It's a waste of time because we do have our own classes to focus on and we can't spend all day owning the lives so to speak. Critical race theory. Let's get into these stories. You could find it. Campus Reformed order right now. Critical race theory is the theory that if you're white, you're bad. White privilege. White supremacy white, white, white, white. And the fact is, if you should, as your white walk around with a certain level of guilt, and you should apologize. Everybody else. I mean, did it In a nutshell, it van. Is that what this is? Pretty much Yes, he did. Okay, so so critical Race theory was on campus. Already the president event, President Trump tried to stop it and let's tell the truth and stop attacking people on their race. But now you're saying is moving to your favorite online distributor of films, huh? It is yes. Critical Race theory is moved to Netflix. You have yes. Go ahead. What do you more about it? Sure, Yes. So even candy of Boston Diversity who who has started and runs the center fantasies research through his books to be adapted to film and they're gonna be streaming on Netflix right into your living room. CEO of stands for the beginning one into which are all about how America is founded on racism isn't is a racist nation And then you have something called anti races Baby, which is a kid's book that's being turned into music videos for toddlers. So it's Zach. You know, from adults of youngest agent you're gonna see some critical race theory in your living room. This, uh, coming in next few months. Anti Racists, baby is for toddlers. It is. Yes, we've seen stuff coming from campuses. That air pushed towards kid 0 to 4 is young this year to four CS and this baby is a kid's book. The 16 19 project has been debunked. It's fake. It's made up. It's not true. You'll get the 16 20 book debunks it. The 17 76, You know papers that were put out by the Trump Administration completely debunks it. I'm not. I am not that adept at critical race theory. I'm guessing you know more about it than I do. And I'm probably gonna watch his Netflix show so I can make fun of them and they talk about him on my radio show. But But has this been debunked is what they're saying, even true at all. Is there any truth to it? Or is this another one of those things that we're going to convince another generation that white people are bad and everybody else are good? Hmm. It has been thoroughly debunked, eh? So, as you mentioned President Trump was pushing executive order before he left office, essentially banning the practice from, uh, races, accepting discrimination from the federal departments Because what you see is this ideology and pushed on people who don't want to push on them and actually encourages hatred encourages the view that all white people are bad. All men are bad. On bear Seeing a lot of pushback. We're seeing leading think tanks like the National Association of Scholars Publishing article after article debunking it, and it's been thoroughly refuted..

Netflix executive professor President Trump Pennsylvania president Senate Paige Philadelphia reporter Wharton School Trump Administration National Association of Schola Virginia University Zach Boston Diversity CEO America
"boston diversity" Discussed on WBZ NewsRadio 1030

WBZ NewsRadio 1030

03:11 min | 2 years ago

"boston diversity" Discussed on WBZ NewsRadio 1030

"Dollar bailout of the Poorly run states. We have some states and cities, you know mall would have to go through names, but they've been very poorly run over the years. The president also says the White House is looking at executive actions concerning evictions and relief for unemployed workers. He adds that a suspension of the payroll tax is possible. Ah Boston City Council urges to universities in her district to move all their classes online, this comes his cases in the Commonwealth edge Higher. City Councilor Kensi Bok is urging Boston Diversity and Northeastern toe hold off on letting students back on campus box says for the safety of the city. Both schools should switch to an all remote fall semester. But I didn't really need a position over the only major city in America, where in a matter of weeks we experience 10% population and lock in your typical year and both the uptick in cases of mass and then really concerning the situation nationwide. We could be minimizing the number of people that we're bringing in all at once. Northeastern says It's moving ahead cautiously with it's Rio. Earning plan. They say they've taken extraordinary measures for a safe fall semester, including upgrading ventilation systems in classrooms, labs and dorms and hiring hundreds of cleaners who will scrub and disinfect several times throughout the day and night. Suzanne Saws Ville W. B Z Boston's news radio. More concerns about certain hand sanitizer. The latest from ABC is Mark Malard, a study from the CDC says 15 people were hospitalized in Arizona and New Mexico in May and June after swallowing hand sanitizer that contain methanol, a poisonous contaminate that can cause blindness or death and should not be included in hand sanitizer. The FDA continues to update a list online with more than 50 types of hand sanitizers, mostly imported from Mexico that it says may contain methanol. The CDC recommends people use hand sanitizer if soap and water is not available, and it says people should never consume hand sanitizer. Margaret Malard ABC News seven of very Big Into traffic and weather together, starting with the Subaru retailers. New England All wheel drive traffic on Freeze. Here's my King. Thanks, Madison. Nice and Quiet on the highways right now to the North will start with 1 28 North bound. All is well. Ah, 30 minute drive from the pike up, threw one in Peabody. No issues on rue one off the Tobin Bridge up through Lynnfield and Danvers and Roots three and 93 are both good to and from the New Hampshire line. Things air good to the South as well. The expressway South is wide open now from the tunnel down to the brain tree split. Nor found is still slow passing over Neponset Circle. But beyond that, it's good all the way past Andrew Square Root three of the South Georges Fine either way between, say Weymouth's in Plymouth, the lower stretch of 1 20 eights Good and so is re 24 South. Counting to Bridgewater and Raynham out to the West. Things were good with the Mass Turnpike. No incidents to report now towards 2 90 in Auburn, and it's nice and quiet. Downtown Storrow Drive looks good both ways. At Kenmore Square. The lower deck of 93 the Tobin Bridge in the Lever connector. All check out, okay. Miking W B C's traffic on the threes and taking a look at the.

Tobin Bridge Boston CDC New Mexico Boston City Council Councilor Kensi Bok Storrow Drive Kenmore Square Northeastern president Margaret Malard White House Andrew Square Root executive America Neponset Circle Subaru Mass Turnpike Auburn ABC
"boston diversity" Discussed on WBZ NewsRadio 1030

WBZ NewsRadio 1030

01:45 min | 2 years ago

"boston diversity" Discussed on WBZ NewsRadio 1030

"Temperatures refreshing sixty two degrees Matt Lovett turtle he's not here yet man he's late every morning okay swirl the forest has been preparing just for you to learn more about cool things to do in the forest visit discover the forest dot org brought to you by the U. S. Forest Service and the ad council more information about the corona virus and how to keep yourself safe staying with your trusted radio news source for the latest developments WBZ Boston news radio sports now on WBZ newsradio really cool story out of the national women's hockey league the Boston pride traded up in the draft with expansion Toronto for the first overall pick and used it on former Boston University star Sammy Davis the Pembroke native told WBZ TV I think it's pretty amazing that they did that and it kind of shows like how much they cared about me and how much they wanted me to be a part of their like hockey club and it's really exciting and I'm really grateful I mean I'm from Boston and it's so fun to get the plane Boston again truthfully Davis can't imagine being anywhere else the reason why I chose Boston diversity was because it was like in my backyard and my parents to come and watch me and my brother and sister and stuff so I think having that support system is so important to me and just being able to bring my game to the next level and be able to have them on around me I think that that's really important Davis won the two thousand nineteen bean pot M. V. P. N. was named all hockey east again for the terriers this season Adam Kaufman W. B. C. Boston's news radio two minute warning for the governor we've got time for Kevin though twelve thirteen the super retailers of New England all wheel drive traffic.