Aired 1 year ago 1:32
blue cross shield Discussed on NewsRadio KFBK
From the news
Aired 1 year ago 31:08
How to Do Healthcare Social Media Right
James LaCorte, Social Media Manager at Blue Cross NC, joins the Social Pros Podcast to discuss the ins and outs of being healthcare social media manager and helping customers before they encounter problems. Â Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) Â In This Episode 04:37 - How Blue Cross NC maintains an all encompassing social media strategy 09:01 - How Blue Cross NC handles customer care on social through community managers 11:56 - How to develop a successful and engaging employee ambassador program 18:23 - How paid social works in a regulated industry 23:17 - How having an institutional history beyond social can help a social media manager be more effective Â Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. If you live in North Carolina and want to learn more about Blue Cross NC, you can do so here. Â Visit SocialPros.com for more insights from your favorite social media marketers.
Aired 11 months ago 14:41
How to build your confidence -- and spark it in others | Brittany Packnett
"Confidence is the necessary spark before everything that follows," says educator and activist Brittany Packnett. In an inspiring talk, she shares three ways to crack the code of confidence -- and her dream for a world where revolutionary confidence helps turn our most ambitious dreams into reality.
Aired 10 months ago 9:09
Why kids need to learn about gender and sexuality | Lindsay Amer
Lindsay Amer is the creator of "Queer Kid Stuff," an educational video series that breaks down complex ideas around gender and sexuality through songs and metaphors. By giving kids and their families a vocabulary to express themselves, Amer is helping to create more empathetic adults -- and spreading a message of radical acceptance in a world where it's sometimes dangerous to just be yourself. "I want kids to grow up and into themselves with pride for who they are and who they can be," Amer says.