35 Burst results for "Billy Bateman"

How to Achieve Extraordinary Results When Building Your Brand

Digital Conversations with Billy Bateman

02:13 min | 2 months ago

How to Achieve Extraordinary Results When Building Your Brand

"Welcome to digital conversations. I am your host billy bateman and today i'm joined by a man that needs no introduction. Cmo gong. Would you let booting you doing today. I'm great to be here. Yeah yeah man really excited to have you and In have this conversation so before we get into it you know for those. That don't know you mind. Just introducing yourself and tell them a little bit about gong. They don't know what gong is sure. So i'm rudy as said on the chief officer chief marketing officer at this is my fifth time leading marketing team for a tech company figures companies of our public and Contact this is my third time working with my currency yo ben-dov so we work together across three. Different companies was all by south. Salesforce was Influences and gone is probably not going to be bought by anyone. Because we're waiting for that Gone is revenue intelligence platform that unlocks reality to help people in companies achieve their full Whether it sales teams marketing teams product teams has were success teams week. We help. everyone has anything to do with revenue. Yeah you guys do a great job. The first time i heard about gone my brother's a sales rep at sas company. And he is asking me what what tools are you using. He's like well they just got this. This gong thing like a month ago and i. I was a little skeptical. But he's a really good. It's helped my calls quite a bit. So at a typical response we get some companies reps initially a little Don't know my boss uses against new york. Listen everywhere. I say but it's really meant for them. It's what have to enter notes that their calls so they listen other reps calls and learn from them so they can go back and see what the customer or shared their calls with the customer asks for feedback and get help companies who are really allow helping the rep succeed and turn some of the struggling ones into fantastic once gonna get a ton of value out of

Billy Bateman Cmo Gong Sas Company Rudy Salesforce New York
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

02:05 min | 3 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"If you wanna do whatever podcast it is to learn like even if you just do like ten twenty episodes to learn like do it like it's a nice hack. You know like i mentioned you know so Love doing the podcast. We should like. Let's do that. Let's ride a little guide about how we do it. There's a lot of different tools To starting your own podcast and it's not a snap but It's not that hard either. Yeah and it's really not. I mean a lot of the tools. We even user either very cheaper for free. I mean it's not like a big financial investment to to get one started. So i think we're all in the tools we use less than fifty bucks a month for the different tools. We yeah that that's probably about right. Yeah cool well Is there anything else. You wanted to tell But the first nine episodes are go back. Go listen to some of them. Give me feedback like hit me up. Lincoln's where most active. I'm not not on twitter. Not really a facebook or instagram guy. But but lincoln. I log in a few times a day Probably too much. So give me some feedback on On the podcast. What you like what. You don't like what you'd like to see more over less of. I love to get the feedback. We're gonna keep doing the podcast. It's not going away. It's gonna be part of the chat for a long time and yet no it's been great and hopefully we got another hundred episodes in us. Yeah that's that's that's the goal. Well great thanks for talking to you. Today billy We'll back next week with episode one hundred one so get the next one hundred started off. Awesome awesome have a great guest for it. so stay jones weight awesome. Thanks for listening. Remember to rate review and subscribing for past episodes go to chat funnels dot com slash podcast..

Lincoln lincoln twitter facebook billy jones
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

04:37 min | 3 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"To become a paying customer Jackie hermes Superfund episode With jackie that was really awesome Matt warwick great episode. i love matt. That guy knows how to close deals He's got a lot of good insight. So i'm gonna stop there but but tons tons of great greg guests and It was really fun. Yeah i remember i. I remember a few of those. From from when i was when i was producing in. I don't necessarily remember all the topics that they were talking about specifically but sometimes Just the energy in the end the conversation itself can be really obvious opposite matters what you're talking about but just from Something being memorable. Like the only reason. I remember them is just because of like engaging it was not necessarily like the topic itself so i mean life a little bit. Like if you're passionate about something like people are gonna remember you and you can get things done though like like especially at work like if you just coming in to punch in punch out. You're not passionate like you could do okay but you'll never do great. Yeah and sometimes. It's just like confidence or like not that you have to pretend like notre dame but if you like if you like Have an energy. Where if you you're passionate about something and you're sharing with people or co workers And you come across as being Now that you have to be as everything but if you come across as being Excited and knowledgeable about what you're doing it can economic. Yes in fact so just be excited about whatever you're doing and like you're going to enjoy it like if you're not excited everybody picks up on it. We all got things that we aren't excited about. We have to do. But i mean just get those things done now the way go the stuff. You're passionate about yeah So you talked. You talked a little bit earlier about You know people starting their own podcast. Obviously a lot of you'll probably have that idea what advice you know. Once someone decides that they do want to surpass what advice would you give people About starting at whether it be How to find guitar picks or you know how to how to reach out to guests. Yeah so Without like just going through because we could do a whole podcast on just like. Here's our guests like step by step. And maybe we should like ride a guide to that actually But this is what the advice. I'd give you if you want to do it like just start doing it. You can record them on zoom like just get a free zuma count you can record it. You know It's not super pretty. It's not great but it works Don't worry about it being perfect. Like just record an episode records two episodes If you're not sure how to do all the technical side of things There are plenty of guides that can help you do that. And figure it out and then there's also like we used a lot of people in the beginning of fiber work to get things created to get some assets made Tell with transcription things like that. But it doesn't have.

Jackie hermes Matt warwick jackie greg matt
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

03:34 min | 3 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Engagement and it just validated. Everything like all the bits and pieces. I've been hearing for the past year. Doing the podcast So we built a whole feature suite. That's now included like all of our plans to some level for account based engagement which we saw as the trend of the future like people are going to have to not just market to accounts but engaged accounts holistically. Yeah that's that's awesome. It's it's kinda cool that that didn't come from one gas but he kinda size of team. Yeah i i saw a lot of that language outside of the podcast to Just you know. I feel like companies like demand base in six cents spearheaded. The the reverend's kinda got their their own term for the that account base experienced experience account based marketing or whenever they're calling it But yeah it's it's cool to Build implement something that you're seeing Throughout the industry like that so What is do you have any Novice they had necessarily have a favorite Podcast episode but what are some memorable episodes that you can think of or memorable guests And the first ninety nine episodes of digital conversations. Yeah so there's a few here That are very top of mind. That were just like fun That i really liked so one was really early episode that i did with gable arson And i've had the chance to to work with gave before he's awesome. He's fun I love the episode with gabe. Because he just like if you haven't listened to it gave brings it at whatever he does like his in one hundred percent. He's always gonna hit you with some cool stats some cool insights that maybe you weren't thinking about That one was really fun. John miller was a great interview Really always fun to talk to john. Miller bernie gorgeous was awesome. Dale depre- was really fun. david delaney Really fun. Tim ashe Tim if you haven't listened to that episode. Tim has got some amazing insights on what you can do to help. Increase your conversion Tim was awesome. I mean i'm no. I'm leaving people out that if i left you off. I'm sorry i loved ever all of the conversations are fun But those are just the ones that come to mind right off the top Swab was really fun. Actually now that. I'm thinking about that and Yet you just tons of great people that we've had on the podcast. Jim huffman that out. Yeah the jim huffman episode. I remember i remember that one. I definitely when i i was. I think i was producing it during that one I think you still were. Yeah so jim. And that one's almost a year ago now. It was last year beginning of the of this year when we published that episode. But but jim goes through in breaks down The funnels for a few people in like that one is one that you probably do want actually watch the video which you can't on the website. But he goes through. And i he goes through zoom There was a cosmetic or beauty company out. There was one more but just really interesting to get his insights on what they're doing to help you move you to sign up for a free trial and then.

jim huffman Miller bernie Dale depre david delaney Tim ashe Tim John miller gabe Tim john jim
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

04:07 min | 3 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"And i'll come out after recording and being like. Hey guys just did this podcast. I think we need to look at at trying this. I've done that to you more than the few times So tons of great ideas for marketing and sales team and then with our own product because we sell a product to marketing sales teams. I get to hear okay. These are what people are talking about. This is what they're trying to do or what they're wanting to do or even what they just arguing right now How do we you know. sometimes it is. I gather that doesn't make sense for us to try to help solve that problem. But other times. It's like wow like we could easily is making adjustment to the product or Or just educate people like hey they could actually solve this problem with our product So ton to be learned we. It's helped shape. The product itself shape our own marketing and sales and then just the relationships have been able to To get started with people had has been awesome. Like i love. A lot of our guests are most register. Awesome like all of them are good. Some most of them are awesome. That like they're experts or whatever they're doing and they've got a lot of great insights to share. Yeah i like your idea of starting a podcast instead of the main instead of going to school but i feel good good network opportunity. -nology any -nology game. There's probably going to be at least slightly cheaper to graduate degree. If i hadn't got a scholarship. I wasn't going to go do a graduate degree like i was lucky. I didn't have to graduate with any debt But like if you start a podcast you know like hey i want to do. This will start the podcast to start reaching out to people like people love to talk about themselves and what they're passionate about so like we were nobodies when we started this and a lot of the first guest where people already have relationships with..

"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

04:40 min | 3 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Now i think it'll be two years On the thirtieth of next month was when we published the first episode. And we've had a ton of great guest It's been awesome of learned a ton and In love awesome. Yes so. I mean chop you guys already started chat for about a year by before you For the podcasts. What What made you guys start the podcast in the first place. What what was your. We're intentions behind that. Yes so a couple of different things with the podcast. So one like we were up We've been self-funded the whole time Kind of bootstrapped self-funded type business and so it's not like we had you know ten million dollars to go hire a huge marketing team and sales team and everybody all at once and just be like. We're here we've arrived. You know and i will podcast myself like every day. I listen to at least one podcast day. Whether it's you know something like business Related or sports hunting Or even just i kinda random things. I love joe rogan. Don't listen to all of his episodes. But do love the joe rogan experience. So i thought podcast would be an easy way for us to get started creating our own content and and also build the tribe chapman's. We're new so we wanted to bring people in give them a chance to to share what they've learned with everyone and also just make the introduction to jap tunnels as well so Really built content and try building is why we we started the podcast and it's proved to be awesome for us awesome. Yes i mean. There's been nine episodes so far i guess. What have you learned as you've progressed. Nine episodes has anything changed Has been adjustments made What what is what are some of the key findings that. You've you've had from doing this. Podcast afar yes. So we're gonna talk like the podcast itself. What's changed at first. Like i was just getting anybody that was kind of related to what we were doing to be a guest and we kinda shot from the hip like we just record. Our first office was in his dingy little building. We didn't do video. Because i would have been coming to you from like a utility closet essentially or So so that's where we started out And you know like i was figuring it out like listening to podcast hosted podcast like whole different whole different note out so i had a lot to win We keep changing things. We're finding things like our process with recruiting guests with preparing for the podcast has got more refined and better and we have more of a formula who were looking for and what we wanna talk about on the podcast now than day. One.

joe rogan chapman
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

01:56 min | 3 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Thought we'd reverse the roles a little bit and ask you some questions about how the podcast started where it's headed Just some of his thoughts on the nine episode so far So how you doing today. Billy do them doing good man doing good. I met a urine the chapman studio. Hq and i'm so So yeah it's awesome so Yeah this is a fun idea. The marketing team had you know like hundred episodes coming up. We should do something a little different and You know actually elissa. Who's you call her. Like the current producer of the podcast Was like why. What if we just Have somebody interview you. You know and let's do that so we thought it might be a fun idea. And i'm excited to do at tanner. Like you used to be the producer of the podcast gaps tracking down guest. Get out of hawaiian With post production to get ready to go out to the world so yemen excited to do this. Yeah i remember when we hit the Like the fifty what year mark absolutely fifty second and fifty third and that was that was crazy. And we're almost whole another year. Pass that so it's it's crazy thinking about well Yeah for anyone that's under the show Or doesn't know that much about you. You want to give a quick Quick introduction of channels or yourself. yeah yeah So billy abatement one of the founders of chaplains Run day to day operations in product. or where. spend most of my time. But you know we'd be doing anything from hr to accounting to work not sales in any given day So starting we start chat funnels three years ago now and we actually started out as a consulting company and then transitioned to a software company about a year and a half ago Selling our own solution..

elissa Billy tanner billy abatement
Creating Customer-Focused Content With Trisha Wiles

Digital Conversations with Billy Bateman

02:17 min | 3 months ago

Creating Customer-Focused Content With Trisha Wiles

"Right everyone welcome to the show. Today i am your host billy bateman and i am joined by the great tricia wiles relief tricia. Thanks for joining me today. Thanks for the intro. The great. I've never actually had that the descriptive before my name. Yeah so that's a new one while you're in my book. You're your great li. I've known you for a little while and everything you do is awesome so tricia for those that don't know you I'll give just a little intro. You're the creative content manager Their true influence also hosts the podcast Great podcast if you haven't if you haven't listened to it i'll let you plug it a little bit and but teller when just a little bit about yourself about your journey to where you got today and then true influence the journey. That's going to be the big story there. Thanks for the intro belly. At yes emigrated content manager here term funds actually new in the role. This happened in the past few months. Actually moving has metaphor month yet. I was able to be brought onto influence during the very beginning of march. Twenty twenty so. Put your mind self back in that place where you were. When was going on in the world. And i have a background in acting. I was performer. Down here in orlando florida area at working professionally around the area as as an actor whether that be musical theater straight plays children's theatre and obviously the waves of the world turns. I can no longer do my job. So the beautiful thing about Having that history in storytelling is that is what it is it storytelling right getting onstage. Learning lines learning songs and being able to connect with an ci- man does that align with marketing right now in the bbc space. Oh yes. I have seen so it has been so much fun. I get to host conversations on the accelerating revenue series. It gets a implanting season. Three eight now had great guests like you billion others in the industry. Michael brenner. tony up off. I've i've been blessed to be able to walk into an industry from something completely. Different in enacting all committed to be to be insane. Okay all right. There's a lot to learn here. And there's so many bright brilliant minds around what we get to do

Billy Bateman Tricia Wiles Tricia LI Orlando Florida Michael Brenner BBC Tony
How CMOs Can Drive Success in Turbulent Times

Digital Conversations with Billy Bateman

02:07 min | 4 months ago

How CMOs Can Drive Success in Turbulent Times

"All right. Everyone welcome to the show today today. I am joined by monica sullivan. Cmo demand science. Monica thanks for joining me today to be heavily. Yeah yeah we're excited. We're gonna talk about marketing marketings role in helping companies during times of transformation. You've got a lot of experience in that but before we hop into that. I just would like you to share with everyone. Your career journey What sparked your interest in marketing. What led you to be in the cmo demand. Science sounds great. Happy to do it. I think you know it's easy to say always wanted to be a marketer. But i'll be honest and say that you know in in undergrad. I didn't really know what that meant. I thought it was advertising in super bowl ads and things that were just cool and sexy big budgets and of course that's not all the reality although that's the fun part for sure but i. I certainly am thrilled. Still be on the path in marketing. And i started really my journey for ernest at digital I was there for eleven. Years was an amazing opportunity and foundational time for me and talking to my peers. We're all in agreement that that was really when we grew as marketers. We actually have a reunion coming up in the fall. Hopefully in person in the boston area so excited about that. And you know there's for sure six degrees of Six degrees of separation with my peers at dinner. Toss around this area and beyond which makes it also fun to continue to be connection. Engage with people that you've known for a long time who are growing in their careers. Many people in as cmo's at this point but you know it's it's there's been a lot the journey as well and and took me a lot of places to get to orient today. So wanna talk to you a little bit about that. Because i really learned a lot in in what it takes to be transformational and succeed in. It's not really about being able to send a memo about a new marketing campaign. It takes a lot of engagement of communication as you know.

Monica Sullivan Monica Boston
Elements of Revenue Marketing Success With Mark Emond

Digital Conversations with Billy Bateman

02:05 min | 4 months ago

Elements of Revenue Marketing Success With Mark Emond

"Argument here with demand spring. Delighted to be with you today. I am going to give you a year. And i want you to think about for a moment. I'm gonna give you a few moments. I will pause. And i want you to think about what that moment means to you. The year is nineteen ninety-six. All right have you connected that to what that means to you for. Some of you may be. That was the year that you were born for others. maybe you weren't even born than maybe. Your parents got married in that year. Or maybe you got married that year. Maybe you graduated from college that year for me. Nineteen ninety-six was the year. That i started my be marketing career. I had graduated from university a couple of years previous to that. I had backpack through europe with my girlfriend at the time. Now my wife sue. And we had a great time traipsing through europe eating baguettes and gouda cheese and crepes and i had gotten back and decided now is the time to start my career and i thought i was going to change the world as abebe marketer while little did i know that in nineteen ninety six my job is a bead marketer was essentially to keep the food warm and the beer cold now. I'm being a little facetious. But just a little as it turns out see back in nineteen ninety-six. The internet had just been commercialized. The year previous to that google was just a tiny company back then. There was no amazon. There was no net flicks. Microsoft was rolling the world with microsoft office and windows ninety five and marketers jobs back then were really Subservient to sales Bb sales definitely ruled the ruled the go to market roost in organizations and our job was to really support a bb sales There was no digital marketing ad. There was no content. Marketing mar tech was not a thing. Social media was not a thing back then so that was. That was my job. That was my life back then. It was really supporting

Europe Microsoft Amazon Google Mar Tech
Why Marketing & Dev Need Each Other With Jennie Larsen

Digital Conversations with Billy Bateman

01:49 min | 4 months ago

Why Marketing & Dev Need Each Other With Jennie Larsen

"Were them. Simplify is yeah and what you guys do in about. Your older developments simplified is a full development company. The thing they do most is custom development fast product apps processes back in so they do custom coding and they do a lot of websites as well. But not so much wordpress sites or wicks type sites. These are sites where people need something very specific or they want a very specific customer journey or something interactive that you have to have custom coding written for and so i actually approached. My brother is one of the owners. He's owners with two other people. And i approached him and said you know it just makes sense to me that you guys would offer marketing solutions. Because you're a developer. Usually if someone is getting a product developed they actually did take that product to the market and so that kind of how that whole journey started. And i was about four years ago and since then we've just become a real powerhouse team between marketing and development. We've realized i brought in marketing. Customers that needed development and development has brought in customers that needed marketing. And so we've actually created this really cool powerhouse team. Between the two companies we used to just be development simplified now. We have marketing simplified. They are two separate companies but working under the same. We work in the same office. We have two offices that we have two teams and yes so it was a four year journey. We just the benefit to that has just been massive in. It's just the development beads. The marketing the marketing deeds development end the customers just really benefit from that relationship.

"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

01:50 min | 6 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Christina. Thanks for joining me. Thanks for having me billy. I'm looking forward is conversation. It's my favorite topics. That will have fun with. It will be fun. We'll be fun so for those that don't know you or much about personally b. m. tell us a little bit about yourself and personally b. m. short sure personally. The end has been around for over ten years. And we've kind of evolved with account based marketing. We've taken we take very niche approach. Hence the personal bart's typically people will say we're running an abm account based program. Were running with like maybe three hundred five hundred accounts. We usually only have about two to three dozen accounts and we're focused on accounts that are fitting the ict to a t. And have the greatest revenue growth opportunity and we work with tech Sas firms people with complex sales longer sales cycles six and seven figure deals and even companies in the logistics three pl space to either we focus on a couple of things win protect or expand key accounts and again. They're going to be the ones that have. The graven is greatest revenue growth potential and greatest expansion opportunities while awesome awesome. So how'd you get into you. Know how did you guys get into to doing this with personal. Abm yeah well. We started just Lincoln marketing originally with small businesses and consultants and we. We saw that account based marketing was coming about it. Hadn't really been given that buzzword that official title And we noticed that it was working on lincoln but it needed a spur. Special tweak to it needed an extra layer of relevance that personal layer not just relevant to the rank individual but to the actual person. So what matters most to them as a person as opposed to a buying committee organization or even their department

christina cristina jaramillo Today Cmo lincoln three hundred five hundred acc over ten years three dozen accounts six seven figure sales marketing management two Lincoln president billy bateman abm
Why Your ABM Strategy Isn't Working With Kristina Jaramillo

Digital Conversations with Billy Bateman

01:50 min | 6 months ago

Why Your ABM Strategy Isn't Working With Kristina Jaramillo

"Christina. Thanks for joining me. Thanks for having me billy. I'm looking forward is conversation. It's my favorite topics. That will have fun with. It will be fun. We'll be fun so for those that don't know you or much about personally b. m. tell us a little bit about yourself and personally b. m. short sure personally. The end has been around for over ten years. And we've kind of evolved with account based marketing. We've taken we take very niche approach. Hence the personal bart's typically people will say we're running an abm account based program. Were running with like maybe three hundred five hundred accounts. We usually only have about two to three dozen accounts and we're focused on accounts that are fitting the ict to a t. And have the greatest revenue growth opportunity and we work with tech Sas firms people with complex sales longer sales cycles six and seven figure deals and even companies in the logistics three pl space to either we focus on a couple of things win protect or expand key accounts and again. They're going to be the ones that have. The graven is greatest revenue growth potential and greatest expansion opportunities while awesome awesome. So how'd you get into you. Know how did you guys get into to doing this with personal. Abm yeah well. We started just Lincoln marketing originally with small businesses and consultants and we. We saw that account based marketing was coming about it. Hadn't really been given that buzzword that official title And we noticed that it was working on lincoln but it needed a spur. Special tweak to it needed an extra layer of relevance that personal layer not just relevant to the rank individual but to the actual person. So what matters most to them as a person as opposed to a buying committee organization or even their department

Christina Billy Bart SAS Lincoln
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

03:11 min | 6 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"I'm joined by the great david delaney david. Thanks for joining me. I'm hearing well thank you so much for having me audience. I appreciate it yeah. I'm excited that we finally got you on. And we're going to talk about your book. The sales development framework got my copyright hear. Anybody a- hasn't read it in your in sales development. I think you should pick it up and you're bound to learn something out of it But before we get into that like for those. That don't know david. Can you introduce yourself and ten bound in what you do. Yeah absolutely so you know. I'm i'm here in silicon valley and and You know in the tech industry. A lot of companies have the sales development teams right. They call him. Bdr's sdr's etcetera. And i was running sales development programs that a few tech companies And you know. I went out on my own about five years ago and started ten bound as a way to help with the performance of those team. So we right play books. We do training and and consulting and put on event. So you know we. We run the sales development conference and do a ton of digital events now And you know this book. Just working with You know those. Those companies that were trying to figure out sales development and kind of putting in a framework to start those programs. Run the programs and everything that we've learned over the last few years so Yeah it's it's been a great right awesome awesome and then you know with ten bound. You guys do a lot of great craig research. You know you present conferences all the time. Where the specially in sales development. This is something that. I've always wondered Intech you know. We have the sales development function than like the eighties on. They work hand in hand. And everyone everyone seems to think a we gotta start these guys off as sdr beady ours and then the ones that are good. Move on up to an e- And i've i've always wondered. How do the skills really translate like. Yeah if you're good next year you might be good as they eat. But you might also just be great as nasty are but everyone wants to get to that eight-year-old because they usually pays more. What are you what. What are your thoughts on. Why why we pay more to the eighty s Because if the as not have any appointments like they're not gonna cause any deals like always wondered like how can we make this more equal because you really need both. Yeah it's a really good question man. I mean one of the reasons that you know. We started ten bound and put some serious research behind the sales development function was. We just felt like it wasn't really being taken seriously now. And there's a lot of people involved. There's a lot of technology involved like what you're doing at at your company and and you know there wasn't sort of enough emphasis on. Hey how do you. How do you do this

david billy bateman today five years ago david delaney david silicon valley about ten last few years digital
The Sales Development Framework with David Dulany

Digital Conversations with Billy Bateman

03:11 min | 6 months ago

The Sales Development Framework with David Dulany

"I'm joined by the great david delaney david. Thanks for joining me. I'm hearing well thank you so much for having me audience. I appreciate it yeah. I'm excited that we finally got you on. And we're going to talk about your book. The sales development framework got my copyright hear. Anybody a- hasn't read it in your in sales development. I think you should pick it up and you're bound to learn something out of it But before we get into that like for those. That don't know david. Can you introduce yourself and ten bound in what you do. Yeah absolutely so you know. I'm i'm here in silicon valley and and You know in the tech industry. A lot of companies have the sales development teams right. They call him. Bdr's sdr's etcetera. And i was running sales development programs that a few tech companies And you know. I went out on my own about five years ago and started ten bound as a way to help with the performance of those team. So we right play books. We do training and and consulting and put on event. So you know we. We run the sales development conference and do a ton of digital events now And you know this book. Just working with You know those. Those companies that were trying to figure out sales development and kind of putting in a framework to start those programs. Run the programs and everything that we've learned over the last few years so Yeah it's it's been a great right awesome awesome and then you know with ten bound. You guys do a lot of great craig research. You know you present conferences all the time. Where the specially in sales development. This is something that. I've always wondered Intech you know. We have the sales development function than like the eighties on. They work hand in hand. And everyone everyone seems to think a we gotta start these guys off as sdr beady ours and then the ones that are good. Move on up to an e- And i've i've always wondered. How do the skills really translate like. Yeah if you're good next year you might be good as they eat. But you might also just be great as nasty are but everyone wants to get to that eight-year-old because they usually pays more. What are you what. What are your thoughts on. Why why we pay more to the eighty s Because if the as not have any appointments like they're not gonna cause any deals like always wondered like how can we make this more equal because you really need both. Yeah it's a really good question man. I mean one of the reasons that you know. We started ten bound and put some serious research behind the sales development function was. We just felt like it wasn't really being taken seriously now. And there's a lot of people involved. There's a lot of technology involved like what you're doing at at your company and and you know there wasn't sort of enough emphasis on. Hey how do you. How do you do this

David Delaney David Silicon Valley David Craig
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

01:47 min | 7 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Alright everyone welcome to digital conversations. I am your host billy bateman and today i am joined by munish nepal. Moosh how you doing man. I'm doing great bill. Thanks for having me excited to be talking to you. Yeah excited to have you. We're gonna we're gonna talk about a few different things But before before we hop into it. I wanna give you a chance to let everyone get to know you tell us a little bit about yourself then and what you work not char so My name is monica. And i'm a freelance to marketer with Lillo ten years of experience working with bands mostly b. two b. brands like fresh works. Ringcentral and seals hacker. I recently lost my own marketing agency in bang in the middle of the pandemic and it's called marketing impact and i started to scale my one person. Freelance a business. Because i think that the demand for marketing related services has gone up exponentially owing to the pandemic which i think has forced several people to start their businesses on their own and up until february this year. Two thousand twenty one. I was running. Ask all abm conversations podcast with michael host young. We covered a lot of topics in marketing. The same we are doing here with diesel citizens believed. I decided to move on from that. Podcast after doing it for a little over year year. Because i wanted to invest my time and energy on setting up online. Isn't that. I just mentioned so a from being a podcast host onto two months back. Huron today talking to you in your forecast. That's the story up my personal life in less than thirty seconds.

thirty percent Ringcentral one hundred percent michael february this year today a year ago less than thirty seconds two months back Huron Two thousand ten years one person One thing monica billy bateman Lillo b. two twenty one nepal
A Guide to B2B Content Marketing With Manish Nepal

Digital Conversations with Billy Bateman

01:47 min | 7 months ago

A Guide to B2B Content Marketing With Manish Nepal

"Alright everyone welcome to digital conversations. I am your host billy bateman and today i am joined by munish nepal. Moosh how you doing man. I'm doing great bill. Thanks for having me excited to be talking to you. Yeah excited to have you. We're gonna we're gonna talk about a few different things But before before we hop into it. I wanna give you a chance to let everyone get to know you tell us a little bit about yourself then and what you work not char so My name is monica. And i'm a freelance to marketer with Lillo ten years of experience working with bands mostly b. two b. brands like fresh works. Ringcentral and seals hacker. I recently lost my own marketing agency in bang in the middle of the pandemic and it's called marketing impact and i started to scale my one person. Freelance a business. Because i think that the demand for marketing related services has gone up exponentially owing to the pandemic which i think has forced several people to start their businesses on their own and up until february this year. Two thousand twenty one. I was running. Ask all abm conversations podcast with michael host young. We covered a lot of topics in marketing. The same we are doing here with diesel citizens believed. I decided to move on from that. Podcast after doing it for a little over year year. Because i wanted to invest my time and energy on setting up online. Isn't that. I just mentioned so a from being a podcast host onto two months back. Huron today talking to you in your forecast. That's the story up my personal life in less than thirty seconds.

Billy Bateman Lillo Nepal Monica Michael Huron
How to Shift Your Digital Strategy After iOS 14

Digital Conversations with Billy Bateman

01:51 min | 7 months ago

How to Shift Your Digital Strategy After iOS 14

"Today i'm joined by warren g always a digital marketing specialist for one hundred contacts lauren. Thanks for coming on the air. Yeah i'm excited to have you Before we get into it just you know. Tell me a little bit about yourself. And i think you've got a really interesting story of how you made your way into marketing and just share that with us. Yeah so I actually yeah. I went to school at. Byu and my degree is an exercise in wellness. so out of college. I actually started as a as a personal trainer in wellness coach. I'm actually at one. Eight hundred contacts so they have an onsite gym. There and i was a personal trainer to our associates and their spouses and loved doing that. But then it just kinda what. I call it a quarter life crisis. I guess decided you know. What am i gonna do with my life. I don't think personal training it for me and the had a friend that had an entry level opening marketing position it was actually an affiliate marketing position open. She said hey. I think you might like to check it out. So i definitely had a google search. What affiliate marketing had no idea so google and thought. Hey what the heck you know of of made go into law school. But i put that on hold for like a year check out markets if i liked it and the stick so i'm i started affiliate marketing and moved over into the digital side couple years later for started with display and video native or khanin on my made my way back one eight hundred contacts in marketing. So over here. now. I'm back in and do it. Affiliate marketing for them as well and then among the paint social display side. So doing a lot for him. But it's gonna be back in different

Warren G Lauren BYU Google
The Three Critical Components of Real-Time Personalization with Andrew LeClair

Digital Conversations with Billy Bateman

02:02 min | 7 months ago

The Three Critical Components of Real-Time Personalization with Andrew LeClair

"Through the three critical components of real time personalization in doing so. We're gonna talk about why. These are absolutely critical to delivering the customer experiences that our customers are demanding from us and where i wanted to start today is actually with the story An example if you will of what can go wrong when we're not able to personalise in real time so this beautiful city right here is minneapolis. Minnesota and this was back before kobe when we were able to travel. I think it was almost a year ago to the date. But anyways i was i was out in minnesota for client meeting. And if you're familiar with the twin cities in december you'll know that in reality they look a lot more like this right and so we get to the airport. these are. these are my colleagues. And i plus This one random guy who decided to to jump into our photo but based on our facial expressions. I think you can know where it where this one's going right. So we're we're at the airport. Were sitting there. And i get this email now my legal department me blur bunch of this so i can't Tell you the exact name of the company. But i assure you guys this is a true story. I can't make this stuff up so we're sitting there and we get this. I e that our flights laid so no real shock right it was dumping snow at the time and we all travel business or or at least we to so we get. There's nothing they can do. So what do we do right. We had to the bar grabs a beer have some dinner. And what were there a few more emails come in some more delays so inconvenient. Yeah absolutely but you know okay. At least this company is is keeping me informed but then we get this last one right which actually canceled our flight. So i be stuck in minnesota for the night so not exactly an ideal situation right. I'm not exactly thrilled at this moment. But then this happens the next email that they send me literally an hour after my flight had been cancelled. They hit me with this. Don't be tardy booking your summer travel. Are you kidding me. You just laid my flight five times and now you're going to tell me not to be tardy you've got to be kidding me right so

Kobe Minnesota Minneapolis
Chatbot Message Strategy That Converts With Mark Bryson

Digital Conversations with Billy Bateman

02:07 min | 8 months ago

Chatbot Message Strategy That Converts With Mark Bryson

"I am joined once again by mark bryson. How you doing man today. I'm doing good. I'm glad to have you back on So today we're gonna talk about you. Know how d- right great. Cta's for live chat for chat bots for sales and marketing to get people engaged in in you and your team to a lot of work with that but for those those people that don't know who you are and what you do like. Just tell us a little bit. I'm like you said my name's mark handy run the consulting team here at chat funnel so that means i help People are our clients implement chat bots to help them achieve some of their sales and marketing goals. We engage their site visitors and helped convert them into conversations eventually leading to demos Meetings and another engagement goals go you guys do great job to So like. I said we're gonna talk about. Cta's how do you ride a good see ta For for live chat for a chat get people engaged so I'm just gonna turn it over to you. They'll let you talk about you. Know what's the team's general philosophy when it comes to to writing good. Cta's yeah thanks So we wanna make them as humanly possible is the first thing you know. People kind of the old school way of a building. A bomb was without much thought into making it an enjoyable experience for people and People made him very robotic We want people to feel connected to it and similar to they do when you're chatting with a person of text on your phone or other other application We like to match the c. T. a. to the messaging tone of the site using similar acronyms. Similar technical verbiage Maybe they're more slang. Maybe they're more professional Trying to to be in sync with the other language that the marketing team is using.

Mark Bryson CTA
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

02:07 min | 8 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"I am joined once again by mark bryson. How you doing man today. I'm doing good. I'm glad to have you back on So today we're gonna talk about you. Know how d- right great. Cta's for live chat for chat bots for sales and marketing to get people engaged in in you and your team to a lot of work with that but for those those people that don't know who you are and what you do like. Just tell us a little bit. I'm like you said my name's mark handy run the consulting team here at chat funnel so that means i help People are our clients implement chat bots to help them achieve some of their sales and marketing goals. We engage their site visitors and helped convert them into conversations eventually leading to demos Meetings and another engagement goals go you guys do great job to So like. I said we're gonna talk about. Cta's how do you ride a good see ta For for live chat for a chat get people engaged so I'm just gonna turn it over to you. They'll let you talk about you. Know what's the team's general philosophy when it comes to to writing good. Cta's yeah thanks So we wanna make them as humanly possible is the first thing you know. People kind of the old school way of a building. A bomb was without much thought into making it an enjoyable experience for people and People made him very robotic We want people to feel connected to it and similar to they do when you're chatting with a person of text on your phone or other other application We like to match the c. T. a. to the messaging tone of the site using similar acronyms. Similar technical verbiage Maybe they're more slang. Maybe they're more professional Trying to to be in sync with the other language that the marketing team is using.

mark bryson today mark billy bateman first thing one customer One of
Eliminating Marketing Guesswork with Mike Lewis from Click 360

Digital Conversations with Billy Bateman

02:08 min | 8 months ago

Eliminating Marketing Guesswork with Mike Lewis from Click 360

"Today i am joined by michael lewis co founder and cro at click. Three sixty. mike. How you doing man doing really well. Thanks for having me appreciate that. I'm excited to have this conversation. We're talk a lot about intent and figuring out which visitors mattered and where they're coming from but before we get into that just tell us a little bit about yourself and about click. Three sixty yeah. It's what i never know. How far back to these kinds of questions like do i go back to the time or do we just start with the company I'll tell you what i think is super interesting. It's sort of it'll bring us into this. Conversation is the way in which ended up with the party or click through sixty is throughout. My career started very commoditised sales space. Where you know. There's really no way to actually know what a qualified lead is a numbers game or pubic contacted. Hopefully converts and then from there actually moved into more of the world of marketing where we're putting signs on wall and hoping people call And there's a problem with hope in marketing right. There's really no place for gosh. I hope they calls me And so i've been whittling down the ability marketers. The information needed to know where their budgets are allocated. So when i originally bumped into my partner who is in the process of learning about or anti building out this marketing intent machine That's really saw that there was an opportunity to give marketers that immediate feedback on. What's working and what's not so what the click three sixty platform really is its customer journey. Optimization by far is the form of deep learning to recognize that behavioral intent that says this person is more likely to confer rather than this person so that marketer can actually reach back and say these marketing channels actually source those people mostly to revenue. So we move away from that dreaded guests in tests where i go back that sign on wall do a bunch of marketing. Hope somebody calls to being able to measure in real time that behavioral intent that says there's there signaling in patterns of behavior that says this person's going to buy marketer can actually affect that deal by seeing that

Michael Lewis Mike
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

02:08 min | 8 months ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Today i am joined by michael lewis co founder and cro at click. Three sixty. mike. How you doing man doing really well. Thanks for having me appreciate that. I'm excited to have this conversation. We're talk a lot about intent and figuring out which visitors mattered and where they're coming from but before we get into that just tell us a little bit about yourself and about click. Three sixty yeah. It's what i never know. How far back to these kinds of questions like do i go back to the time or do we just start with the company I'll tell you what i think is super interesting. It's sort of it'll bring us into this. Conversation is the way in which ended up with the party or click through sixty is throughout. My career started very commoditised sales space. Where you know. There's really no way to actually know what a qualified lead is a numbers game or pubic contacted. Hopefully converts and then from there actually moved into more of the world of marketing where we're putting signs on wall and hoping people call And there's a problem with hope in marketing right. There's really no place for gosh. I hope they calls me And so i've been whittling down the ability marketers. The information needed to know where their budgets are allocated. So when i originally bumped into my partner who is in the process of learning about or anti building out this marketing intent machine That's really saw that there was an opportunity to give marketers that immediate feedback on. What's working and what's not so what the click three sixty platform really is its customer journey. Optimization by far is the form of deep learning to recognize that behavioral intent that says this person is more likely to confer rather than this person so that marketer can actually reach back and say these marketing channels actually source those people mostly to revenue. So we move away from that dreaded guests in tests where i go back that sign on wall do a bunch of marketing. Hope somebody calls to being able to measure in real time that behavioral intent that says there's there signaling in patterns of behavior that says this person's going to buy marketer can actually affect that deal by seeing that

michael lewis Today today mike iowans click three sixty platform fourteen privacy Three sixty cro sixty
Creating Effective Chat Experiences with Chatbot Expert Mark Bryson

Digital Conversations with Billy Bateman

01:59 min | 8 months ago

Creating Effective Chat Experiences with Chatbot Expert Mark Bryson

"Welcome to digital conversations. I'm your host billy bateman and today i am joined by the great mark. Bryson mark runs our consulting team for us to chat funnels and happy to have him on the team. mark Thanks for joining me today. Yeah thanks for having me on the show looking forward to it. Yeah this is going to be It's gonna be really good. We're gonna talk a lot about know live chat and some best practices forgetting people to the right teams in live chat something. Your team works a lot with But before we hop into that just tell us a little bit about yourself and about what you do at chat funnels sure so i've been channels for just about a year now and i run The consulting team where we help our clients and New users use chat the most effectively As they can to achieve their so we help them implement best practices and coach them. sometimes You know actually building bots for them collaborating with them to make sure that That they're seeking what they're other marketing and sales efforts you guys you guys work with a wide range of clients. Everything from government agencies down the small startups. And what are some of the problems like that. You're helping for different clients. Solve the problem of pain. Point people have is. They want to engage more visitors on their website. And and so part of that engagement of course is a Unfortunately engaging in engaging people that maybe you don't want down at the sales channel yeah so any customer or any sales agent can tell you how frustrating it is when they are Trying to engage new customers and they end up in fact engaging existing customers who are in need of support.

Billy Bateman Bryson Mark Mark Thanks
How to Increase Sales 20% Using Predictive Analytics with John Wall

Digital Conversations with Billy Bateman

05:49 min | 9 months ago

How to Increase Sales 20% Using Predictive Analytics with John Wall

"Right. Everyone welcome to digital conversations. I'm your host billy bateman and today i am joined by podcasting legend john wall partner at trust insights and co host of marketing over copy. John thanks for joining me. Thanks for having me here billy. I appreciate it yeah. I'm really excited for this man so Before we get into it we're going to talk a lot about predictive analytics attribution the your data cleanliness within marketing. But before we get into that. Let's learn a little bit about you and what you do so tell us about yourself and a little bit about your journey. Yes sure so. I'm a partner at trust insights a marketing analytics firm. We we light up dark data which is our kind of data detectives. We help people figure out what's working in their marketing. What's not working where to go next. But my career path has been kind of crazy. I mean as far as marketing tech. i've been in the startup world since about ninety seven and have gone through. This is like my seventh startup. and we're actually three years in. I mean we're well beyond startup phase. But i've kind of cycled through a number of times and then before that. My background is actually economics. I graduated with a degree in econ. So i've always come at the marketing thing from the you know the quantitative analysis side and tried to automate as much as possible. So yeah it's been a long crazy path and a bunch of while pitstops along the way but everything with trust insights is going well and then the most of what we do at trust insights originally started when i was working with christopher penn. We started this podcast marketing over coffee about going on like fifteen years now. But we've you know every week talk about marketing and tech and that has just kind of finally gotten to a point where it's brings in clients for us for trust insights. We have a reputation as knowing about keeping an eye on what's going on in what's changing because the space is so crazy and dynamic and That has helped us build a community that were able to kind of trade ideas within could talk about. What's going on with martin and it's works. Well awesome awesome. Okay so you guys do a lot of work with predictive analytics and nice buzzword. I don't think a lot of people really know like what does that. What does that amount to in the real world. So i think what was just start there so when you guys were talking about predictive analytics what are you looking at. And what can you help. People forecast yeah. The most common thing that we did for. Predictive is topic analysis. You know we'll go take a look at grab a library of terms. Our chief data scientist christopher. Penn will run that against a number of models that he has and so the most common example that we use. We have a blog post. We update every year called the cheese report where we look at all the cheeses in the market and we come up with a calendar for the next twelve months. That says okay. These are when specific cheeses are going to be hot and moving and so if somebody who's creating content for website if you're in the cheese industry you know you know that come may and june. You'd better be teeing up all your content and videos about halloo me and i didn't even know who he was a thing until i read the cheese report and as we dug in. It's a grilled cheese so it always peaks in the summers when people are looking for louis. Recipes are wanna buy hulu me. It's because they're getting ready to throw it on the grill in july and so and then you know as you keep digging into the data you'll see mozzarella's on fire around christmas time Cheddar right around new year's as everybody's doing parties Monterey jack comes in around the super bowl when people making nachos and so the idea is that by looking at all this data and looking ahead you can't predict the future and say hey we want to drop our content on these weeks because we know there's going to be demand the week following that and you know we will have had content in place for a couple of weeks before the surge. It's you know these models can be applied to anything. I mean if you have enough sales data you can look and say you know get an idea for maybe what your seasonal sales cycle will be but we often find in. Beat a be that. There's just not enough data to really get effective models going But you know as far as applying that same model to other stuff. Women's shoes we have a client that uses the women's shoes fashion reports. So they know you know six to three months out from black friday. What's going to be hot and specific kinds of shoes and and where to go. It's and it's gotten a little bit rough You know it used to be rock-solid we kinda generate models and they would just always be you know ninety five percent greater confidence interval. You know we would just know that pretty much certain covert has kinda thrown a wrench in things. There's there's been a massive change in search behavior and so a lot of markets have been messed up so it's not as easy as it used to be. We used to kind of be able to say yeah. We can definitely do that for everything. And now a lot of projects. We'd say low will look will go in there and will run some models and we'll get back to if we think we can do some predictive because it's a lot more difficult than it used to be. Yes so with covid would what are you. Seeing is the changes and just consumer behavior since Yeah in one way. It's not radically different. Really what people have been saying. Some of the state we've seen is that it's it's as if we just jumped five years ahead you know we've kind of been on this ramp of ecommerce going in this direction and eating up one more brick and mortar and suddenly as if we just jumped ahead five years into the future because everybody now is forced to go online for purchases where there's this group of people who still like to go to you know the local big to buy stuff and now they have no choice because of the toilet paper gone or they don't want to go outside their risk or whatever so that's one thing

Billy Bateman Trust Insights And Co Christopher Penn John Wall Billy John Penn Martin Christopher Hulu Super Bowl Louis
Revamping the Customer Onboarding Experience with Mark Colgan

Digital Conversations with Billy Bateman

06:57 min | 9 months ago

Revamping the Customer Onboarding Experience with Mark Colgan

"Us a little bit a little bit more about Speak on podcast and also the product on boarders. Just you know. what do you guys do with. What's your ideal customer. Look like in in whatever you do provide to sure so with the respond pocus It's an agency so we have a team of dedicated booking agents in what we do. Is we help customers. Get on the podcast with a Already listening to so we do a ton of research to find the most relevant poll coughs reach out to the poco space with really really specific introductions. We to use web pitches. Because i know you've been. He has put cost you. Get lots of pitches. Every day we do our best to stand out from It's not aggressive sales it's overrated accumbens of of my experience with outbound sales on the matchmaking used to recruitment as well so accustomed to sign up with us. When we guarantee a certain amount of bookings on each month and we have a guaranteed to say you can say not any focused if it's not the right fit and i think it's only happened twice in it was downs more of a personal preference than anything else. That's what we do at speaking folks with the product borders is also like a productized service Me in the found the helen. We saw a need that a lot of people dry. There's a lot of content around lead generation and top of the funnel acquisition. But the but there's just not that much of a focus on activation and also turned reduction. so they're obviously. Some is some content out there but it's a minority compared to the top of the funnel staff so we decided to put our heads together and what we do. We offer a product on building review. So we go through a b. two b. companies free trial experience looking at things like the website will looking at the sign up process. I run experienced as what is the ongoing onboarding on the on boarding emails as well. We just present these back in around twenty twenty five minute video if i'm honest is quite brutal feedback. Sometimes we have to give that caveat back into People wit wit with during the reviews all but we always act as almost like the dumbest of that they will get in that apple because you'll product needs to be that simple intuitive so We've fifty reviews. I think a lot of the things that will be covering today. is really a combination of those fifty product devoting reviews that we've done in the lessons learned from older days. Great man so you've done a bunch of these reviews. What are the combination us you see with. The sales marketing handover to customer success teams for to be businesses. Yes so this is amiss to be a service that you're selling or it could be a much larger a product that you're selling well so one of the biggest pitfalls icy is that Let's start with why it's important to hand over to the customer. Success team properly not comes. Down to customers infill really appreciate it Because if they inflammation falls through the cracks they have to repeat themselves. And that's never a good experience to have especially specialist first engagement. The company wants save kind of signed a line. Oftentimes you see is what i've been in the situation as well that the team point fingers at each other when something goes wrong because no one knows. He's accountable full So having that process in place for the handovers really important. And i guess the most important thing when it comes to the unbolting of new customers that it's really is very very hard to win back. The trust of a customer once they had a bad on ordering experience linked to murphy of sixteen inches of he i think he coined the time. Seeds of chun applauded early and actually starts that planted in the sales prices as well. So maybe i can share some of the best practices that Deploy certainly i think if if i could take full main points. The first is just setting expectations with the customers during the sales process leading the know. What the on boarding process is going to be who's involved what's required from them as a customer verse is watsa expected for us business. Do that's really important in. Oftentimes it might be set on the cells gold all one of the one of the sales goals but a lot of companies. Forget that the They're selling is just one tiny part of their prospects that new customers over job not going to remember everything that you say on a cool Is important to follow up those expectations in in written format so they can always revolt back to another thing which i think was his little. Mr misalignment is not understanding how customers are actually going to measure success as a business you might have an idea of what as maybe success mouse. Things will definitely but you really wanna understand what customers are defining success a third. This is a situation. I've been in before i was in a sales role. I was closing deals. And i just didn't feel confident that the process behind the scenes after the sale closed was good enough. No no the people were going to have a great team but it just wasn't a assessing on easy to fully process so one of the things that we did to become. This was actually have a meeting between sales and customer success to officially handed with the customer. And it's all about sharing the little bits information that your customers have shed with you during the sales process. And they're really nuggets of gold because it could just be one thing they said at the end of a sentence that you realize that's really important to them so is handing over some of the informal information that you received an ulcer from the customer success. be it might not be customer success team. It might be applied delivery or could be you'll handing trubisky. That should be a standard set of questions which cost during the voting candidate meeting. And you know as an excels person it can be a waste of time. Because i just wanna go off in sell But it's really important to get right in over properly. And i guess the fine thing would be to keep the communications auto open with the customer and is often the sales person that gets the blame. If the on boarding process isn't smooth An impact your reputation as as a sales person on also impact the opportunity of increasing the lifetime value through a upsells in cross sell opportunities in the future. Because it's a road the trust of as an individual So definitely having that Donald urban and i didn't think there's anything wrong with a salesperson sending an email a few weeks off the on boarding process started saying. Hey just checking in. How's everything going for you. Oftentimes it's a clear cut handover. Sales never speaks to the customer during the on boarding process. But i really don't think there's any harm in doing so

Watsa Mr Misalignment Chun Apple Murphy Nuggets Donald Trump
2021 RevTech Survey Results with David Elkington

Digital Conversations with Billy Bateman

03:57 min | 10 months ago

2021 RevTech Survey Results with David Elkington

"Or either everyone welcome to digital conversation inside host. Billy bates joined by david wilkinson chairman jeff phones and we'll be talking about the rebecca benchmark survey that we did in conjunction with the rope. Texoma last month. Dave extra data to do it was a super interesting study given. We're going to be blown away with findings yet. I think it's really interesting. Human doctoral roy did the mit study probably a decade ago. Now were together on putting this together for us So what was the objective with the study and a little bit of african doctoral great and i did a study looking response times on on. How quickly leads go cold. And so we had. I've been a lot of work together. He was teaching at mit. At the time. I think subsequently he's been at several universities teaching locally river secret. Byu so came to us. And said i'd like to actually analyze what's happening in the market around technology that supports this new growth title right so the one thing you shared with is there's a new title essential emerging in the market around growth rate growth revenue marketing revenue growth marketing title. Cheap doesn't said. Hey let's do a study to see what's the technology that supporting that more importantly i think what we're trying to understand was is it. Silence today was becoming the same thing. Let's kinda dig into a little bit of what we found before. Sure some of the methodology. I've got some notes is people doing. This went to the right or to the left. They'll know what i'm doing but the attended the we actually had a shockingly large number of respondents. We had almost nine hundred respondents survey today. That's that's a crazy number honestly yet. The reason we were able to to get such a large number is this was tied to your event Everyone that registered had the option to take the survey took anywhere to five minutes depending on how detailed you want to be But we went through. We were asking. Okay what are you guys use in the jags revenue technology. We broke it down the do of what we thought were the top ten. Kelly works and the findings were really interested. So yeah the categories were. We were looking. Well i think i have it here. Kind of standard categories. You'd expect so yes. See our marketing. Automation email marketing. Seo comes marketing compensation the usual stuff web optimization solution. Diligence sales may our sales automation like his aunt outreach. That's right and i think you'll see here soon. There's of the study. It's about probably seventy pages pretty pretty groovy study and there are fifty six charge. Ten of them are just the results of the questions. Eleven analyze the technologies used by region nine analyze based off the company size ten analyzed by industry and then ten really digging digging into what combinations are effective so again. The court rejected was to say what's happening in revenue related technology. And the kind of just hit that the key finding what we found was the revenue for sure. These technologies are being bundled together. You're using sales. Marketing technologies are no longer separate silos. Were seven and begin to intertwine and we call them couplings. There's lots of a revenue supporting technologies. That are both on the marketing side and sell

Billy Bates David Wilkinson Jeff Phones Texoma BYU MIT ROY Dave Kelly SEO
A Look Inside ZoomInfo's Plans For 2020 with Scott Sutton VP of RevOps

Digital Conversations with Billy Bateman

02:33 min | 10 months ago

A Look Inside ZoomInfo's Plans For 2020 with Scott Sutton VP of RevOps

"What's your focus for twenty twenty one in where you guys will improve. Yeah i think if you've been falling as in kind of What we talked about a lot of earnings calls and our progression or looking at international expansion and twenty twenty one putting more concerted effort. They're continuing to grow out. Our business were you. We've been growing growing. I think solidifying enterprise organization better. Serving our largest clients is an area of growth and continuing to expand products. We think Expanding beyond the core of what our product is a lot of people think of us as a data provider solely. Maybe doesn't know all of the other things sales intelligence tools we have the acquisitions we've made surrounding out. That is a big focus from me and the team here. So you guys integrating you guys have as you mentioned you've made some acquisitions in the intelligence space and helping people Your products are amazing. You do a lot more like i used to. Just think of zoom info is like okay. Let's go get a list you know. And we give it to the sales team and they start dialing an email So much more now especially around the tent Are you working on deeper. Integrations with those tools How how you evolving your own tech stack. Yeah i think There's a couple of different ways so there a couple of the acquisitions. From last year with click aji and string click different. It was really about bolstering the antenna offering that we have and giving going into real time intent where you can actually see the moment that people are are searching for your particular keyword search for your application and targeting in and then offering custom ten. I think people who have looked at the intense space they're always kind of pigeonholed into certain keywords. We're going to be able to offer really bespoke custom audiences so for chop funnels. If you had a great particular niche that you wanted to go after we could curate that for you and helped deliver it. And that's that's really unique in. It's interesting on. It's something that that i find value and then Everything is really about. Continue to bolster our database in the breadth of coverage. We are looking to expand our engaged product and and offer more of a holistic offering for those who want to kind of go to market out of our application so doing basic dialing in emailing directly from the

Building Community for Demand

Digital Conversations with Billy Bateman

05:27 min | 11 months ago

Building Community for Demand

"Alright everyone. I'm here with clinton bets. The ceo of silicon slopes clint. Thanks for joining us. Honored to be here. Billy big fat of chat funnels demand giant jan summit. Two thousand twenty. You know twenty twenty s weird here. We are at an event. And you know. I'm just doing it from this desk. Where i kinda do everything so honored to be here my friend. Well it's an honor to have you clint. So let's get into it. I tell us just a little bit about yourself. I'm a lifelong you. John for what that's worth. I don't know that people care about that too much i sure. Do i have four children. I'm married. I live in southern utah. County i believe utah counties better than salt lake county for those watching. I will a non just getting. I don't care. And yeah. I started my career. I went to Actually owned a deli for while when i was super yang school got a journalism degree. Recommend anyone do that kind of pointless. Degree and i worked at a software development firm with a couple of buddies where we help build startups early stage products and then and then inside of that Software development firm we launched a little blog called beehive startups which became a pretty big community platform. And then You know more recently over the past five six years. I've been the executive director of silicon slopes which is a five one c three nonprofit. And we put that together. After you know behi- startups two guys. Traction and josh james and i started talking and then we started talking to ryan. Smith is to ceo quality and erin stoddard ceo plural. Cy and dave elkton. Who was the ceo of inside sales at the time about what it would mean to bring the community all underneath one umbrella. So here we are in you guys have done a great job with that So tell me about the silken slopes model. Clint while the consults model i believe is a little bit different than other profit models. I think as you look at it. And i think it applies to any business not just nonprofits because i don't know that we run. It necessarily even like a nonprofit to be honest with you although have being a five one. C three is important to us and there are aspects of it. That are very nonprofit. -i the silicon psalms model. I think a lot of people. If you're just a part of the tech scene or you're not part of utah in particular you may view it as like another chamber of commerce almost that kind of advocates for various tech issues Behind closed doors and has kind of these Events that you have to pay to go to and you can only attend if you remember anything like that was actually exact opposite of all of that We want it to be open and accessible to wall Everyone who wants to be a part of the community we believe has every right to be a part in community and should be part of the consultants community and so given that that was a stance that we took early on that we wanted the organization to be open accessible to all we landed on this model. The i believe many of the people who are watching would be interested in in particular as it pertains to how do you build a community around your brand. How do you build a community around a certain topic. And how do you do in a way. That's actually authentic and doesn't come across as though it's authentic but is indeed authentic and so what. We landed on his three buzzwords. To be honest with you billy And so what we say is silicon slopes five one c three nonprofit that empowers utah startup tech community to learn connect and serve. And when you hear learn connect are you likely like most people say those three words who cares right. And you know there's truth to that even but what's behind those for us and what we've built around these three words in these three pillars within our organization is the entire reason why we've seen any success if we seen any at all and i believe it's The way communities should be bill. Just my own opinion. And so i'll go through what each of these Three pillars mean to us as an organization and those watching kind of think about how they could apply at least some of these aspects within their own companies organizations so the first is learnt right And when we say learn silicon slopes what we're talking about is stories and what we're talking about is media and what we're talking about is Letting the community know what's happening and that's critical and i'm gonna talk Probably go pretty deep on stories Here a little bit later but when we say learn it's silicon slopes what we mean. Is we want you to know everything happening within the silicon silicon slopes community. And we want you to have plenty of resources available to you. It's not just news. Although that's that's a very big piece of it it's not just media and it's not just stories but it's also helping and empowering people to learn how to be better within the industry Better within their particular profession

Silicon Slopes Clint Utah Jan Summit Josh James Erin Stoddard Dave Elkton Salt Lake County Clint Billy Clinton CY Ryan John Smith
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

05:17 min | 1 year ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"That's telling me exactly where they are and the cool thing is i. Don't i don't have to sit there and go to mark who run sales and say. Oh my god. My i did all these als. We should work these because literally we back test this model and so mark and i can both see a wow. Ninety percent of our revenue was accurately predicted. That's good enough for me for him. Soon it's just about how we align. Our teams to work does predictions so have let's dig into data a little bit. How you align your team your marketing marks and sales. We know that you know buying this linear journey. It's not gonna check all the boxes and they're either going to buy or they're not any number of things can happen. So what are you guys doing to work together and stay aligned. So i mean. I think a critical role in for us and like the linchpin is the team. Side donnas speaking mainly had in february. We had a bdr appreciation week. So i think it's critical really critical role If if you have kind of enterprise to be version on and so you know they're on point for like being in the pocket of when the sweet spot hits and we actually treat the end market the same way you would an inbound so it gets time stamped and we can see how know we have a definition of what of what working an in market account should look like like what good looks like and we can track. What good looks like. We have a lot of because they can see the things like the key words and we have a lot of guides on the persona and we mapped the content to end cadences to keywords in personas we can make sure that they're outreaches relevant side. I don't necessarily they don't in personalization but personalization kind of table stakes to me. It's about relevance so we focus a lot with that team on the relevance of their outreach and then we just have a we we also work really hard on on some of the basics of defining our sale stages making sure we have really clear definitions of of those and and then i think what's more interesting because has sales stages and definitions but those are again about you right so still stages like band or what we don't use me but like whenever it's still about you so would i have done with my team as i've said what..

"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

02:57 min | 1 year ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"I am your host Billy Bateman and I am joined by Adam bird co-founder and CEO of coronavirus by Adam. Thanks for joining us. Pray. Thanks for having me. Yeah, I'm excited for this. So before we get into it, will you just tell everyone a little bit about yourself a coronavirus? So quantify scheduling infrastructure think it's like strike for scheduling..

Adam bird co-founder and CEO Billy Bateman
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

05:10 min | 1 year ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Kind of companies do you guys work with them? An Excel T. Yeah, so we work with B2B software companies. Mostly we work with somebody to be serviced businesses as well. We kind of evaluate them on a case-by-case basis to see I'm going to work best with and those are from pre-revenue start up that have raised, you know, a certain amount of money where it makes sense to invest in outside marketing resources up to I think our loyal client right now is about 30 million and it's private equity-owned. So we have a few private equity-owned companies in our portfolio as well great. So so I wanted to talk to a few different things with you in some of the tactics you guys are using for startups because it is a lot different running marketing for a start-up that maybe it's just building that audience verse is that company that's been around for five ten years and and people know who they are and and what they do one thing in particular was, New Jersey. Testing for for startups because you know, everybody as marketers were like you need to be testing. You need to run your split test figure out what works for your conversion, but one of life's challenges for start-up is do they even have enough traffic on a website to start running testing. So one that wanted to get your thoughts on that and and what you guys do for your clients. Yeah. It's interesting. We talked about a v testing and went in to fit for clients on our team, but we usually don't do it especially for our smaller clients because it's like if you're just gaining an audience if you have 10 people look at something it doesn't matter if you split test it or not, right because the sample size is so small. You're not going to get any information on what's really working and what's not wage. And in addition we're working with companies that are selling mostly Enterprise type software. So some of our clients are a little bit higher volume or they have contracts of 10 a.m. $50,000 a year, but when those contracts get above, you know, like Fifty a hundred thousand dollars a year. It's not a volume game and it's not you know, we're not a b testing the mises. It's like looking for getting individual buyers through the door and it becomes a completely different ball game. For example, one of our clients sells a lease accounting software into only the top 400 CPA firms in the country. So they only have four hundred prospects. And so that's a much different game than when you know, you have 10,000 not 5,000 or however many prospects to deal with so yet a hundred percent. I agree with you there totally different depending on how big your Market is. What is the minimum audience size? You need to start start running tests if you're going to yeah, so split testing on the website, I think can happen once you have maybe a few age. Thousand visitors. I mean if you could do it with less than that, and I mean there's a lot of different ways you can still pass right? You can split test landing pages if you're even using landing pages anymore. That's something that we are talking about moving away from you can split test emails. So I think it kind of is a case-by-case basis, but I wouldn't even be talking about that until you have a few thousand bucks website visitors a thousand subscribers in your email or whatever in in less than that. I think it's just a case of looking at your messaging you have an email that doesn't perform. Well, you know, like oh what part of your messaging is not working if people are opening but they're not clicking on anything that there's something wrong with the inside of your email, right? Yeah. So it's the format. It's the length. It's I mean God I see emails that don't work and I'm like, well this header is gigantic. There's nothing to click on here. There's way too much tax the lengths our way down in the email, you know, and so maybe we are dead. A few weeks later or trying something that is a lot shorter that has linked up higher in the email. So in those I think it's just a a matter of evaluating Effectiveness case-by-case versus testing against another variable. Does that make sense? Yeah. Yeah that does make sense, you know until you get the traffic. It doesn't make sense. It will take forever to get enough of em, that statistically you could say, you know, this version of the homepage converts better than that version and the time. I think would be so long that it doesn't even make sense things have changed in the world. Even you know, yeah well and just one more thing to think about how long it takes just to get one version of everything approved within a company, right, So if you're doing three versions and you don't even have enough traffic to get good data on what's working. It's just going to take longer to get that out there. I'm a lot more of a fan of wage. Getting your message out. Even if it's imperfect like get it 90% done get it out. And if it doesn't perform well understand why for your next message that's going to go. Yeah,

Jackie hermis Billy Bateman founder and CEO Vistaprint NBA New York Buffalo
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

01:45 min | 1 year ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"All right everyone. Welcome to the show today. I'm your host, Billy Bateman and today my guest is Rodrick Jefferson Rj how you doing man and I think man, how are you? I'm doing good. I'm doing good. I'm excited to to talk about our topic today tools for sales teams But before we hop into that could you just tell everybody a little bit about yourself? Sure I'm Roderick. Jefferson I'm the Seal Roderick Jefferson associates were actually a sales ableman and sells coaching firm focused primarily s in the space. So where I grew up in where my heart is where I think we can make the most impact. Awesome awesome and then. Before we hop into this. I'm going to ask you I ask everybody that's so we're gonNA look Yup on social RJ and try to figure out who you are what something that there's zero chance. We're GONNA we're, GONNA, figure out about you. Oh great question Let's see. Here's one for you but I actually have a full-size botchy ball court in my backyard. Those awesome. Awesome I bet you not many people have that the first one? I know so K- well Let's half into it then. So tools for sales teams particularly focusing in on that SNB space. So. The base level, what tools do you recommend for US sales team? I think there's a number of categories and I'll start with learning management and content management systems. Right make sure that that you're utilizing those and that you're giving feedback on those, that's the important part. Right. Then you've got.

Rodrick Jefferson Rj Jefferson Roderick Jefferson Billy Bateman US
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

13:44 min | 1 year ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Thanks for joining us again on digital conversations of Billy Bateman this week our guest is Mary Katherine Johnson M. K. J. CEO of Messenger finals and host of my Chat Bot life. She walks us through the best way to get people excited to attend your Webinar. Who's Basic Messenger by being relevant focusing on the customer and providing value in a conversational way? All right everybody. Welcome to the show today Today I'm really lucky to have Mary Katherine Johnson is my guest also known as MK J. Mary how're you doing today? I am fantastic. Billy how are you? I'm doing good doing good. It's Friday so you know weekend is almost here even with code. We still have a weekend. Oh I don't know what that means it. It means nothing to me what the day of the week is any more. I think we've all had that during this lock down where that we're like Wednesday or is it Friday. I'm not sure even now but we'll get through this So you know just before we get into it. We're GONNA have have you talk about. The topic is how do we get people to actually attend webinars? So many businesses were using webinars Which put a lot of effort into putting them together. But you gotta get people there whether it's a live Webinar Evergreen So that's we'll dive into once we get into this but before we do that. Just tell us about yourself and everything you're into because you're doing a lot of different things I you know. I'm one of those crazy people. That can't imagine retirement. I really cannot even think about what that might mean because every day I get to wake up You know it's another day to do to actually talk to interesting people like yourself who are doing extraordinary things. And that's really how I WANNA spend my life talking to. If you know I'm I'm figuring out how to actually get paid to do that to talk interesting people doing extraordinary things and I'm doing that so it's really fun but what I do is I have an agency called Messenger finals. And that is Built around Not Just facebook Messenger. But the messenger of your sales funnel. That's how that name plays out The Messenger of your sales funnel adventure for your prospects. And that's what we do build out those kinds of adventures for clients and I also have ought academy which is a training program for other people to do that too so I get to really talk to interesting people all day doing really extraordinary things. Yeah that's awesome so one more thing before we get into Into webinars if I'M GONNA look you up on your social profiles your facebook twitter linked in instagram. And I'm trying to figure out who Mary is What's one thing? I probably would not figure out at all? Well the one thing you're gonNA figure out definitely as I have the nickname of Chat Bot mom K. So that will give you an idea of age. Let's say we won't talk about that. No but we will. 'cause I'm totally proud of the fact that I've lived on this planet almost fifty seven years in Been able to enjoy every day of it But most of the people I talked to are much younger than me. Let's just put it that way and but the thing. You probably wouldn't know how we wouldn't know about me is that One little piece of information I put this out a few places on social but people don't really know it very well Two things I can wiggle my ears and I do so quite often if you offer me Gelato and the second thing is I've been married thirty almost thirty seven years now. Awesome to an amazing man Of course I was a child bride. Of course I was but you know. I've been married to the same man and it's been an amazing adventure and I he and I one of the best things we love to do together is hike. We are in very near the Sierra Nevada mountains in northern California Near Yosemite and near South Lake Tahoe. And we are up in the mountains. half of the weekends of the year summer winter doesn't matter because it's just gorgeous. That's my church so awesome. Yeah my wife and I we will have to go. I can his well. We live just here on the wasatch front so you know afterward. When it's nice you can just drive up and just hike in the mountains and we go at least once or twice a week and we love it. So isn't it wonderful. It is it. Is You got to get out of the office out of the House and just be a nature? It's a great way to just balance yourself. Well let's let's get into webinars so when we first engaged. You told me that that you've got some techniques to just get people white-hot to attend webinars and I know with our clients They are always looking to get more people into their webinars. I know everybody that does it is so. How'd you start out thinking about you know getting people to attend a Webinar for for one of your clients? Where's your mind at? Yeah so let's Kinda start with the the traditional standard way and we've got somebody goes and let's say runs a facebook ad and they go to a registration page and they register with their email and then they get reminded via email to show up and they probably are reminded at least ten times before the. Webinar starts right because and out of that you know. Maybe if we're lucky twenty five thirty percent if we're really lucky opener messages and actually attend. It's probably more like fifteen to twenty. And then they show up and and Again if we're looking at a typical hour long forty five minutes hour long Webinar. Maybe twenty percent again if we're lucky finish And possibly see the pitch and And then we've got to send them to a sales page out of those twenty percent. You know what a standard might be ten percent by if we're lucky maybe twenty I have some that are getting as high as thirty percent actual purchase from the people who are attending the Webinar. So that's awesome. But that whole structure. You keep decreasing the the pool of people that you get to talk to each of those levels so the first thing we're going to look at in seeing if that's going to work is okay. What's the conversion of this whole process while the conversion is get them to show up for most of us right? Yup Get them to show up. That's the conversion. So what are we doing in the middle and right now? Most people are using email to do that. Middle stuff trying warmed up right but they have a huge list huge email list and a very small percentage of that are even interested. Let alone white hot right. So there's eight if you have an eight a twenty percent open rate. There's eighty percent of those people that you actually got to take action on a registration page bitter. Not even seeing anything you've got to say And then Out of that strategy. That's that middle part so out of the strategy then we look at the the generation. That's the last thing we look at so conversion first messy middle. I call that the messy middle. Because that's where you to all the testing and the tweaking and the witch hoppy works best and then the the actual legion. That's last so that's kind of the overall strategy we look and the majority of my time for my clients is spent in that messy middle okay. Well we'll let let's dive into the messy middle then so somebody's registered. I mean I do it at least once a week. I registered for Webinar. An probably not going to attend and I'm just like yeah. I'll watch the recording afterwards. Though they all send that out So how do you take somebody like me? That's just like yeah. I'm kinda interested. I WanNa see what you have but I'm not interested enough to really commit Or somebody that actually is interested in. Just GonNa forget you know like what are you doing to To get them to get them there. Yeah I get that because I'm exactly the same. I am exactly. I know what you're going to do when I get on the Webinar. You just trying to sell me something so I don't WanNa be on the Webinar itself just to watch you. Transall me something. I'll yeah if I'm really interested in the topic and I think you're actually going to impart any kind of value before you get to the pitch then I'll watch the replay. I'm right there with Ya so So because I work more in Messenger botts than anything else I have a few tricks up my sleeve that we can use Messenger as opposed to some of the chat bots. That might be website focused. Right we can have an actual back and forth conversation with people Eden Messenger using their many chatter or chat fuel Those are the two programs I use most often and So when they come in and they register first. Let's START THERE. So we we already know that the conversions gonna be the same. We're GONNA try and get them to attend the Webinar. That's our entire focus for this off right or or for this communication channel So that's our focus but however they come in Let's say there's there's a place that you can play with so number one if you're gonNA do the standard click funnels page with a or lead pages page or whatever you're going to use for that registration and you're going to still get an email. That's cool that's fine if you WANNA keep that. Twenty percent can communicating with you on email. MESSENGER has a eighty one hundred percent open rate and forty to sixty percent. Click through rate so those other eighty percent that don't communicate on e mail. They might be waiting for you and Messenger So you'RE GONNA YOU'RE GONNA have your regular restauration page. You're going to have them go through and give your email if that's what you. WanNa stick with and then on the thank you page. You can say Something like most people have some kind of a worksheet. They're going to give away for the Webinar or they're going to have some other communication. They're gonNA give them before they attend if it's live right so there's a live webinar versus evergreen. If it's evergreen and you're GonNa do it just in time kind of thing. That's a little bit of a different story. I have a very specific strategy for that. That warm people up. But let's just say you're doing a live Webinar. I start and you're going to do a live but right now live. Webinars are really hot in this This particular climate So you need to actually have them wait until you're going to go live so you're gonNa try and give them some kind of content to keep them active until then so if you're GonNa do the regular registration page with email at on that on that registry on that. Thank you page. Excuse me you can have the button that says in your copy you're GonNa say okay. Check your email for the registration information. Right for the attending information Or you can say or click this button and get all the information you need right now in messenger and so they click the Messenger Button. Messenger opens now. You have a flow already built out. That nurtures them and provides Interactive engaging content in conversational style that that allows them to consume this information. When they want in the form they want But yet gets them hot for what you want them to have to show up? Okay so it's kind of run through what that looks like really quickly so they go in and you say okay. I'm the thank you page Click Messenger. They're like Oh that's interesting. I'll click that message pops up and you give them your worksheet or whatever it might be say okay we're GonNa talk about XYZ on this Webinar on this training. Most people don't call it a Webinar anymore right up we're going to talk about Xyz in this live workshop And here's the. Here's the worksheet that we're going to use. Of course. Most of the worksheets not filled out. Because you want them to attend and actually fill it out as you teach them And so keep this worksheet handy and We'LL TALK. We'll be talking about it. So would you like to hear more about some of these You know I'm just spitballing here. Right some of these topics that we're GONNA talk about. Would you like to hear more about how Nancy used this first technique to actually do XYZ. And they're GONNA go. Oh yeah that's interesting. And they're going to click. Yes and you're GONNA go great. Here's what Nancy did. And you give a conversation. You start with Let's say if I'm doing an online course and I'm GONNA teach people on teaching people how to start an ECOMMERCE store and you're going to say so. Here's how Nancy used our sourcing techniques for finding products for her new store so that she was able to grow her e commerce business to thousand dollars within ten months. And you give a little is. Does that interesting to you. And I'm going to go hell Ya. And I'm going to click that and then I'm GonNa then you're gonNA continue dripping and and having this conversation back and forth about that topic and then you're gonNA say Great. So that's how Nancy did it. This is going to be great right. I'm going to dive into that in my training on Wednesday. I can't wait to see you. Are you ready for this? And I'M GONNA go. Yeah so how much more engaged in my how much more how much more my anticipating what. You're gonNA tell me when I've already had a conversation given you value before you even got to the Webinar.

Nancy facebook J. Mary Messenger botts Billy Bateman Mary Katherine Johnson Mary Katherine Johnson M. K. J CEO Sierra Nevada California South Lake Tahoe
"billy bateman" Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

14:01 min | 1 year ago

"billy bateman" Discussed on Digital Conversations with Billy Bateman

"Welcome back to digital conversations with Billy Bateman stay. We are joined by Josh Barkan co-founder of Janus Da. He goes over the past two automation including how to integrate personalized and adapt. Ai Into your conversational experiences all right everybody. Welcome to the show. Today I have got Josh Barking. Co-founder of Janice Dot. Ai Is my guest Josh. Welcome to the show. Thanks for being on both. Thank you very much for having me so today. We're GONNA talk a little bit about The NSA I dry and How people are using your technology On facebook messenger to use. Ai There But before we get into that just tell us a little bit about yourself and and what Janice data is so. I am a Currently the the founder Founder Janice and prior to that. I have been Founder of a number of startups over the years. I got into the conversation. Ai Space in the early two thousand. Sixteen so I was an early adopter and you know we've just been learning at just like everybody else. This has been a wild west type of space with a lot of learning a lot of rapid growth. A lot of opportunity To solve some really big problems and and really that's I guess I just prior to Janice I was Iran Mobile Gaming Studio And that's essentially how I met my co-founder We were both running mobile gaming studios and we saw conversational experiences as a new paradigm for building products and and then we saw channels like slacks And and then there quickly. Facebook Messenger as new ways to reach customers and engage but Yeah so that's that's essentially how Janice started I should also point out that the you know it. Early in two thousand sixteen A facebook Declared that you would be able to You would be able to shout with a business like a friend and my partner and I both Saw that as facebook's pitch to the Business World unto the investor community and we knew it wasn't going to be a magic bullet we We knew that people were going to get really excited. And there was a lot of hype in the space at that time and we just knew that it was just having having a number of years of experience building software products And happing sort of a general understanding of the underlying technology that it's just doesn't work that way and businesses. We anticipated the businesses. Were GonNa be struggling with this very quickly So that's when I say we got started early We anticipated problems early. We got the work and we sought to help businesses See past the hype and understand that it's more like you need to manage a path automation. It's not it's not like you just plug in Siri ears about and it just works You need you need. You need to start with foundation and then you need to build on that foundation and ultimately every goal every business has the goals is to add to put their business on autopilot whether it's for lead generation or customer support which are the two main use cases on facebook and I it's just. There's there's a pasta getting there and so that's the opportunity that we ended up Capitalizing on was businesses. Were struggling to integrate a odd You know they bought into the hype very early and then shortly thereafter You know there was a lot of frustration. You know why. Why doesn't it work? What do mean we have to train our. Ai How do we do that? The technology is targeted to developers data. Signed to this and also also most importantly hardcopy. How do we retain our customers? What when the technology fails So those are you know a number of problems That we started building. You know I I guess the capabilities for what became jazz which is an assistant that helps businesses men it. It's the pot the automation. It helps businesses integrate into their customer experiences and then achieve their marketing and support automation goals awesome. You know that's that's really what interested me as like okay ever. There's always all this talk about ai and everybody who's got a BOT or a conversation marketing solution. They almost all claim like. Oh Yeah we have so many I but you know you're selling this to marketers. And salespeople generally our founders of the small company and like we don't know how to train a I e now and and what they have is it's like I don't know how to work with this new or it's dot it's half baked inside okay. Like it doesn't really work in the end up with Unhappy Customers. But if you can Train that AI which is really one of the heart problems you know then you can actually make it work so before we get into that a little bit. I do want to ask you one more question out yourself you up Josh on social media and try to figure out who you are What's one thing that I wouldn't be able to figure out I would know about you? It's it's funny because I do have actually sort of two personas on social media everybody in the business world Probably would if they looked up they would see they would say well. He's he's running and Ai Management Company but everywhere. I see he's up. He's a musician and so they would think that I play That I'm a full time musician and my friends and family and I guess people more in my you know my social circles not my professional. That work You know they have no idea that. I think I'm a full time musician so I do. I do play in I do play in in bands but mostly because I I I studied music right up until the end of our college and And that was the The I grew up as a musician and then Shortly after college ended. This was in the nineties. And I I was. That doesn't seem like a viable Yeah career I did a viable careers. But the it was the emergence of the Internet as sort of a new medium and I was You know an early adopter is a there as well but yeah. That's that's the funny. I have those two personas. So what instruments do you play? I play Keyboard on classically trained and I studied jazz numbers in And I sing I'm actually a multi instrumentalist but my Yet my main my main instrument is Is Keyboard and it's still play these bands. It's actually interesting I usually use Playing in a band to as an analogy for running a startup. Because you you bring all these people together and you have to all listen to each other and you're gonNa have time where things are out of sync and don't sound good and they have to keep practicing to get to To get everything in Sync and when you when things are insane and everybody's listening together and and You know great things can happen and and you get that you know that gratification from an audience same way you would get from Building Product and bringing that to market. It's very similar. Yeah that's a great way to think about it. Yeah I think yeah I think I think I think playing in a band. Will I think first of all playing musical instrument is is a really good outlet? It's really good for your mind And and creative thinking and You know everyone has. Everyone should outlet. You know whether it's You know working out or just doing something away from the Computer. You know your your minds are kind of develop and a So so that. That's a good part but I think it's also made made me better A Better Co founder and leader Just by by understanding the dynamics of what makes a band successful and You know and then apply applying those methodologies to building a team around her and my co founders musician too. That was sort of one of the. You know the common things that we had when we got together. We both played in bands. We both liked the same music And so that there was some common ground. We we kind of understood. Both we both agreed on those those those same concepts right now. Awesome and will let's Let's get into the meat of it again so with Janice Will you guys have is is something to help you. Train your guy and one of the use cases. I thought was particularly interesting. Was you have integrations with many chat and chat fuel and I thought it would be great to help you know. Tell us how your customers are. Leveraging those integrations to engage with customers. Yeah so so just You know in terms of like You know the the alley proposition for Janice. Training is a part of it but but taking a step back Just being able to connect a I was the first problem that we solved and that was the that was the audience that we focused on. Initially with us We we saw that. A lot of the a lot of the Activity in bought space was on on facebook and Messenger and And we saw that. The market was Being dominated by two companies Specifically Chop you'll and and many chat Those two Onis account for seventy percent of the FACEBOOK MESSENGER JACKPOTS. So chat bots inbuilt With facebook after Messenger on built with with those two I guess conversational design tools But neither of those companies have they are so we see The people were use. It was very easy to build a Bot But then as soon as a customer would send a message The business would be able to handle it because the botts just didn't have the capability to understand those messages. So the first You know the way that other people would say. Oh you know you need a will. That was the first problem that we had to solve was. Okay well how? How do you get into that bought? Like how do you connect and And they would say well you need. You need dialogue flow dialogue flow his Google's in each each of the Big Tech Companies. have been actively invested in this technology. the You know Google Ibm Microsoft You know the technology is perfect. Obviously but continuing continuing to invest in the underlying technology. The problem is how does that technology become integrated into the chaff. You'll or mention that You know bought so that so that a a business benefit from it so that the first problem we saw was getting that is helping to integrate technology and so we built the assistant to essentially act as an which is Janice to onboard the user. And help them get connected so You've never heard of dialogue flow or Google and just chat with Janice. You don't need to be a developer. You don't need to technicals you shot with our bought and Janice will set you up with a A Google accounts in the cloud for you. And then you know give you a key that if you just drop in your body we we're kind of like a sock your for you know these. Yeah Yeah so. That was. The first problem was okay. How do you connect a the second problem that we had to solve? Was the training part. Okay now you've got a and and you need to train a ought and so what we wanted to do was we wanted to help. Accelerate the time value right because training takes time and nobody understands but doing so so We spent a fair amount of time. Pre-trading a so a customer benefit immediately. So we created this week trainee. I using Thousands of.

facebook Janice founder Founder Janice Janice Dot Josh Co-founder Founder Google Janice I Building Product Josh Barking Josh Barkan Billy Bateman Ai Management Company co-founder Siri Co founder