17 Burst results for "Benjy Shop"
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Kind of content to use for that kind of campaign. I think that goes back to the that we said is the reason why arabs are valuable to marketers. Is it gives you the end to end. Data integration with your sales teams efforts. Right you understand. Not only the performance marketing campaigns beer able to make a solid handshake between your marketing efforts. And your sales and right and build those personal relationships with the end of day mostly for bb businesses is what generates revenue right. It is the sales team that is building the relationship managing it and closing the deal and your leads into actual revenue so at the end of the day. Crm's while traditionally i think people think of them as a sales tool is really becoming more and more of a marketing tool and it's deeply integrated with your marketing automation and your email campaign so it is becoming more of a marketing tool last question for you before i let you go. I just want to hear a little bit about sales. Nexus and how you think about yourself relative to some of the competition. What's difference between you guys. Why should somebody be interested in sales. Nexus as opposed to in the act of campaigns or the hub spots of the world. We kind of contrast ourselves with two different ends of the spectrum. One is the marketing automation tools. That are out there. Like you. Just mentioned and what i would say. There is that our systems built for sales people so where some of those marketing automation tools have evolved their own crm capabilities. It's hard to find salesperson. That loves because it really wasn't built for a salesperson on the flip side of that we trust ourselves with the popular. Crm's that are out there in that. Our system has the marketing automation bolted into it. You don't need an extra module for that. You don't need a whole other team to manage that so we're just one simple system all combined into one built for sale steve's while craig i appreciate you coming on the show i appreciate you telling us about how sales and marketers are overlapping. How we're using the same technologies and how both of those aspects of businesses can leverage sales nexus. Crm's whatever tools they're interested in will. Thanks for having me on great discussion. Great questions are really enjoyed. It appreciate it in that wraps up. This episode of the mar tech podcast. Thanks to craig. Climb the president and ceo of sales nexus for joining us. If you'd like to get in touch with craig you can find a link to his lincoln profile in our show notes. You can send him tweet at. Craig klein cr. Aig k. l. e. i n. Or you can visit his company's website. They set up a specific page for the mar tech podcast which is sales nexus dot com slash tech essay. Les any ex us dot com slash mar tech a special thanks to hub spot for sponsoring this podcast. Don't forget that the inbound twenty twenty one is coming on october twelfth through the fourteenth so if you want inspiration if you'd like to grow your network or learn from global leaders in business and media like oprah winfrey spike lee and you know me head over to inbound dot com. that's i n. b. o. u. n. d. dot com. Check out their lineup or register for free inbound dot com and also a special thanks to linked in marketing solutions for sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first linked in campaign there's some terms and conditions that apply. But you can get one hundred bucks off. If you're launching that first campaign going to lincoln dot com slash martic again. That's lincoln dot com slash martic. A couple of links in our show notes. That i want to tell you about if you didn't have a chance to take notes while you're listening to this podcast just head over to mar tech pod dot com where we have summaries of all of our episodes and contact information for our guests. If you're a subscriber to the mar tech podcast. we'd love to hear from you. So we created benji shop dot com slash question. We could send us your topic suggestions or your marketing questions which will answer live on our show. Of course you can always reach out on social media. My handle is benjy shop on lincoln and on twitter b. e. n. j. s. h. a. p. And if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed. We published episode every day during the work week. So hit that. Subscribe button on your podcast app. And we'll be back in your feed tomorrow morning or if you'd prefer to have our content delivered your inbox. We also have a once a week. Newsletter to subscribe. Good benji shop dot com slash newsletter. Okay that's it for today but until next time my advice is to just focus on keeping your customers happy..
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Be especially in a medium sized company. The sales people are what the executives envision as their connection for the market. So that creates this divide between the two groups right out of the box right and what we see is that typically like we're here in houston so lots of energy related companies right lots of companies that have been hugely successful for twenty thirty years right and very very sales driven and then for whatever reason after twenty or thirty years just sending sales people out to go. Knock on doors the lights on. They've decided you know what we need to start. Investing in digital marketing. And so here. They are trying to inject these new types of opportunities into an old school sales. So we find ourselves very often helping customers manage that transition if you don't come at it as a marketer with the perspective of a marketer knowing like you mentioned earlier the mindset of a buyer when they engage with that form and really thinking about that in building a process that is based on that journey that the buyer needs to go through then. You're really going to damage the rely on the entire campaign. so it's a cultural change ultimately to talk to me more about the overlap between marketing sales and mentioned in the beginning of the podcast that crm was traditionally a sales driven tool but now there is the notion of the blending of sierra understanding the relationship marketing email and even prospecting is building into crm whereas the marketing part start where does overlap with sales. And when is it really just sales teams responsibility. Well i mean ultimately they're both overlapped completely right in a perfect world. That's the way it would work. Because even when i'm closing a deal as a salesperson there are messages that my customers are going to receive one way or the other my retargeting ads or the email campaign to happen to be on or whatever's in a perfect world does should all work well together. And that's what we try to achieve. I mean that's kind of an ideal in. It's not as if there's not technology out there that does all of this. We're different in that we've simplified combined it into one solution that's easy medium size organization doesn't have a big back office staff manage it all and connected all and maintain it all so the way we make things work for our customers is. The sales process instantly drives the marketing messages. So as soon as you come in as a conversion and engage with the salesperson we begin to learn information about you in that goes into the crm then that changes the messaging that you're seeing right so even as you're down at the closing end of funnel the crm's using that information to change the messaging that you're getting so that's in a perfect world right. Most companies developing all the content. That would be needed to support all of the nuances and their sales processes probably a little bit beyond their scope. So let's talk about a practical example. I use what. I used my. Crm i think of it in three different stages specifically i'm talking about for my consulting business where have a networking pipeline right. There's a list of people that i'm trying to reach. I want to set a meeting with them. Understand what their business is about and understand if there is an opportunity for us to work together. and so i've built out a pipeline in my crm that has multiple stages about whether i've engaged with the person with our have set up a meeting my follow up of the meeting or as the conversation lapsed in my done and the goal of those meetings is to try to generate opportunities for my business development pipeline. Which is a separate pipeline. Where i'm looking at. Do i have a contact at the company. I'm trying to sell to meet the decision maker have a had a meeting with that. Have i scoped a project. Have i submitted a statement of work. And then i have a separate pipeline. Which is is this person a customer have. They signed the contract of a sentiment invoice have. We had our kickoff call. Is it an active relationship. Are they past due or is it time to talk about an extension. Right and i have three separate pipelines and the goal of one pipeline is to drive someone either into the next pipeline or into the. You know this is a lapsed customer. So you're saying is basically marketing automation component of sales next as the way that your platform works as as someone moves for one of those stages it would change the language that's being sent out to them in the marketing automation technology using the marketing automation technology. That's right and you described it as kind of three stages and typically what we see is at the top of the funnel. There's the need to focus on customers hain bright like what is the problem that they have that drove them to fill out your form right. Let's stay focused on that at the top of the funnel once we get down to as you described. We've had that meeting you've uncovered an opportunity than it's really at that point more about establishing credibility so that's where things like case studies testimonials and things like that come into play so just that one little chain right being able to automatically switch somebody from a. You have a problem. We have a solution type of female campaign to a. Here's how we yielded success for our customers type of campaign as they moved through the funnel just that one. Little change can be huge. It's really interesting as you're saying this i'm realizing that. The top portion this sort of vetting and prospecting component that i've been setting up in my pipeline that is really the process of learning about who the customer is and what their pain points are like that is the learn process and then the second pipeline that i've set up is really about credibility right. You're not selling. You're not asking someone to buy something. You are educating them and building credibility and really. Don't start selling in till the third part which is. Hey this is where there is. Overlap between what your pain is. And how i've supported by customers. Here's what i can offer you. do you want it. Yeah that's a good way to think about it and you know there's a lot of different kinds of sales organizations out there right so there's the sales people that have been trained in some sort of consultative sales which is a very close to what you just articulated bright and then there's sales people that have none of that kind of experience right. They're just going for the clothes on every call so the marketing messages. Half the reflect. The sales approach well right so we talked about earlier being able to nurture leads in this way right and win the salesperson just gives up this deal's not gonna close. I got to focus on the people that i am going to close this month so i can hit my numbers. We want to make sure that those people go onto some kind of drip campaign. That's where i see. Most companies just really are missing opportunity because in beat. Be for sure where. It's not so much of an impulse type of thing. The reason people don't buy is almost never because they're saying i don't want to ever do business with you. It's almost always other things that are really out of the control of the brand. It's things like well. Our budget doesn't start until next january. Or the ceo's on vacation or whatever right we're under contract until november with another vendor stuff like that. I'll use a dating metaphor. It's right person right place right time and if one of those variables is at a whack. You're they're not getting a first date or you're not selling your services and i can make dating and sales metaphors all day long. They're often very similar. So you just gotta be there when six months from now. Something changes in their world. And all sudden. It's the right time you wanna be the last message that got when they break up their boyfriend. Then you gotta be ready exact girlfriend. Hey whatever you're into so talk to be a little bit more about that nurture phase when you're going through the pipeline when you're learning about them you're trying to build credibility or you're actually getting to the point where you're selling and they're just not ready at that time there. Something that's missing. How do you keep the relationship alive. And had you still preserved some momentum so when they are ready your top of mind. Well i think that it can be more nuance than this. Of course but at a real simple level he wanted to go back to the pain right and just keep offering valuable content that space saying hey if you have this problem then. Here's some tips. Here's some tricks. Here's some interesting stuff. That may be helpful to you. So that's how you're gonna keep that line of communication open as long as possible right because if you keep going for the clothes in your email messages for instance eventually you're going to annoy them and turn them off in their and subscribe right so you want to go back to. I can just be helpful here right and then when your problem get significant enough that you need more help than what. I'm sending you to download a five tips and a pdf for watch my video or whatever then call me i'm here. We'll talk about how it can help in other ways. That's interesting because i would think that the nurture content changes depending on where someone is in the funnel right. If somebody is in the learn phase doing nurture content that talks about how to address the pain. Make sense if somebody gets to that credibility portion. And they're not ready to move forward. You're not necessarily saying. Hey here's more information about why we're credible about why we're the best. You're going back and saying his is still your pain point. Is that just because you're simplifying the process here. Who is that really a best practice of like no matter where someone is in the funnel. Just keep reminding them that. There is a way to address the pain that they're feeling no. It's a really good going. And like i said it can't be more nuance like for instance. You may have a major competitor. That when you lose a deal. It's almost always to them. Well when you know. That's what happened in a given deal. Maybe you want a set of messages that really contrast you with that. That's a real simple example. But also i try to keep it pretty simple especially for a medium size organizations jumping into this for the first time it doesn't have to be very nuance really what you're wanting to do is just maintain the brand awareness over a period of time that's ninety percent of the battle the asked me for marketers. Keeping a constant stream of impressions is always something that's important. That's why you see multichannel marketing being effective right. It's why one of the reasons gear at the mar tech podcast. We focus on staying in front of our customers across multiple different channels for a long period of time. We tried to do it in a lightweight just presenting the content because building. Your brand is not just making a strong impressions. It is about having a presence over a long period of time Craig any last words for today about why. Snb's need a crm solution. What's the biggest reason why they don't have one well. The achilles heel of the crm world of course is that sales. People hate us right. So that's the biggest reason why most companies don't have the management just has figured out a way to twister buys arm enough to get them to us so that's another reason. Why doing this type of thing to me is a win win for everybody involved. It's a win for the business because what you're doing is given the sales people a reason to play the game with the cro as he just keep the crm up today. The system's gonna do this work for you and you're going to build up this huge hopper of leads that you talk to over the last six months or a year that didn't buy and they're going to be coming back to you. I mean that's valuable salespeople. Get that but the flip side of that is that there's a huge win for the marketing group as well right so again in a small medium sized business maybe they're making that first big investment in say edwards or something like that to drive traffic to the site. Well the first thing they're gonna find out is they can drive conversions with all sorts of different techniques and tactics in ad words but then they hand them off to the sales people in they have absolutely no way to know whether the leads come from that landing page or that ad campaign are the ones that sales people are closing or is it the lease come from that other landing page that other at you know they just lose the track so when it comes to go into the board meeting at the end of the quarter and reporting on the results of your advertise i spent a hundred thousand dollars in s- quarter what came from. Well i got x. Number of leaks. I got this number conversions. That's all you can say. 'cause in sales guys are not going to give you credit. They're not going to say we hit our numbers. This quarter because of all those great leads for marketing. They're going to say it was our wonderful selling right and all the great relationships. We already have and things like that. So you've got to be able to tie that together in if you don't have all this information in one system you really can't so that's one thing that i'm really excited about. We just released a new capability that literally tracks the conversions coming in based on edwards ad group in that kind of fine detail so that now you can do a pipeline route or in a close report that says i might be getting a lot of conversions from this ad where i'm spending a lot of money advertising but i'm not closing over here i've got this ad campaign that i'm not really emphasizing spending a lot of money on it but percentage wise are closing a bunch of those leads so it's redirect that advertising spending based on what's happening in the sales process. That's a huge game changer. In terms of optimizing your digital marketing investments. We've seen that in our business and it's changed everything i think that's a good point as that. A crm system allows you to capture the data. Not only from your marketing efforts but connected to sail. So you're able to see and to end from what campaign is driving impressions to web conversions and form fills and then are those actually being closed and producing revenue and so that end to end reporting is something that's really powerful to not just optimize drive people to and through your website and make sure they're actually creating business results. So that wraps up this episode of the mar tech podcast. Thanks to craig klein. The president and ceo of sales nexus for joining us in part two of this interview. Which we're gonna publish tomorrow. Craig is going to tell us how to set up a crm so your sales team and marketing teams. Actually use it if you can't wait until our next episode and you'd like to learn more about craig you can click on the link to his linked in profile in our show notes. You can send him a tweet at craig. Klein cr aig k. l. e. i n. or visit his company's website. They've set up a special page for the mar tech podcast. It's sales nexus dot com slash mar tech s. a. l. e. s. any ex. Us dot com slash martic a special. Thanks to hub spot for sponsoring this. Podcast don't forget that the inbound twenty twenty one conferences coming on october twelfth through the fourteenth. So if you want inspiration if you'd like to grow your network or learn from global leaders in business and media like oprah winfrey spike lee you know me head over to inbound dot com. That's i n. b. o. u. n. d. dot com check out their lineup or register for free inbound dot com and also a special thanks to linked in marketing solutions. For sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get one hundred bucks off if you're launching that first campaign by going to lincoln dot com slash martic. Again that's lincoln dot com slash marshek. A couple of links in our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast. Just head of itamar tech pod dot com. We've summaries of all of our episodes and contact information for our guests. If you're a subscriber the mar- tech podcast. We'd love to hear from you. So we created benji shop dot com slash question. Where you can send us your topic suggestions or your marketing questions. Which will answer live on our show. Of course you can always reach out on social media as well. My handle is benjy shop b. e. n. j. s. h. a. p. on lincoln and on twitter. And if you haven't subscribed yet and you want a daily stream of marketing technology knowledge in your podcast feed in addition to part two of our conversation with craig klein the president and ceo of sales. Nexus.
Voices of Search by Searchmetrics
"benjy shop" Discussed on Voices of Search by Searchmetrics
"Because i got people coming in and they leave unhappy. I'm so my pool of pages represents not only the mass that allows me to unlock head terms unlock topic performance but it also represents the infrastructure that can drive plans based on like surgical striking and one of those ways is intent mismatch. The other one is if i'm ranking for head terms and not ranking for lower competition variance. Because i'm not satisfied. That tells me a lot about me right. It could tell me. I don't have anything in the middle of the fun is working with the large publisher of ever alert. Those i was working with a large publisher who just realized that they had no traffic coming from the middle. And i'm like yeah. You don't have any that does that. And they're like. Yeah but can. I just like rank work because like i owned the main topic and like no. You've never written content. That tells the story that you know comparison. You're not a comparison shopping engine. You have never ridden concept for someone in the middle of the foul. You've only ridden early. Stage awareness is the gosh darn name of the site right and so if you think you can just go right in a versus b. Arbel because you own the head and you own google stated attempt which adds to wearing your sorely mistaken. You've got to build sometimes even when you own the head. You don't own details so you need the jaw. You need the teeth. And you need to understand where you have the wins because if you just go out and try to knock out long tail they call it the old techniques two thousand five coins long tailing right. You just go right belong tail and hope that unlocks your invitation to the party so that you can write for the pillar or the middle of the head. It doesn't work anymore. it doesn't work. You can go do that and get lucky. 'cause as low competition but you really need to be thinking about the entire user journey. I just saw it happen with the june july up. Is i've done some extensive multi million site analyses and one major thing is the way to google allows intense to be evaluated and the biggest finding that i had was sites that dropped in authority on their topics can no longer ranch or non. The nose intent so give me an example of that yet short so an example of that would be which is used crm. 'cause i don't wanna give exact examples. It's a hot topic for us today for us today. let's say. I was ranking for customer relationship management before and i was also reading for best customer relation management software also ranking for customer relationship management. Free and i was making for best. Crm tools and compare crm tools. And they were all. I was very high authority for that top clearly. A my site right but my page that was performing. Maybe i was told i should only have one h right and i just got into my authority. Goes down on this concept. This concept site section pair. My page never really followed through with comparing software. It was a what is type article right. it never really got into comparing so previously. I had so much authority. And i could get away with non on the nose satisfaction for users but now my authority drops now. I don't get away with being able to rank with a what is page on a comparison query. The only people that can get away with that are the ultra high thorn because they actually cover. They're getting more credit credibility. So when i see a third one signal of authority drop or game is that you're able to rank for off not on the nose intense when you're lower thirty you've got to be right on the nose specifically and then if you're even lower you can't even get invited to the party. I'm in this. Those are the ways that i think about this. The problem becomes is really complex to not only think about ranking for individual keywords which hopefully have a lot of but also topics and then thinking about domain authority in your head terms. So we're gonna talk a little bit more about how to bring all of those together and how you can use technology to tackle your seo strategy in tomorrow's episode so that wraps up this episode of the voices of search podcasts. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market muse in the third part of this conversation which will publish tomorrow. Jeff and i are going to talk about how to bring humans and search costs together to improve your rankings. If you can't wait until the next episode and you'd like to contact jeff you could find a link to his linked in profile on our show notes. You can contact him on twitter where his handle. Is jeffrey underscore coil. That's j. e. f. f. r. e. y. Underscore co y. L. e. or. You could visit his company's website which is market muse dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percents off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents off offer to search metrics dot co slash twenty twenty one offer and a special thanks to h rafts for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h rifts because they just launched their h. refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at h. Dot com slash. Awt that's eight drafts. h. r. e. f. s. dot com slash a. w. t. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. Be j. s. h. a. p. And if you haven't subscribed jet and you wanna daily stream of marketing and technology knowledge in your podcast feed in addition to the third part of our conversation with jeff coyle co founder and chief strategy officer upmarket music. We're gonna publish episode every day during the workweek so at the subscribe button on your podcast app. And we'll be back in interfered tomorrow morning. All right that's it for today but until next time remember. The answers are always in the data..
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"To launch his fall down. I wouldn't say necessarily that the go wrong in a sense. Yes you can have. A launched. doesn't work out the way that you wanted to. But i think what you're speaking to is that a lot of craters they'll have a successful launch and then after the dust settles to try to figure out okay what next and the wet next typically becomes well. I'm just going to do at work last time and so three months later six months later they relaunched the same program or they try to come up with something new and they do yet another launch. Because why reinvent the wheel but the challenge with that is that basically. You're not leveraging automation and your business can only grow so far. When you're not leveraging automation. I mean one of the benefits of technology and the ability to have automated tools such as email platforms. Crm's is that you can perfect your marketing and continued to polish it. And make it better and have people go through on an automated basis so you can leverage that technology to automate your messaging to your marketplace. Automation can come in the form of the ads that you put out on facebook or google. You can split test these and get feedback on what's working and what's not and leverage that and so twenty four seven three sixty five. Your ads could be out in front of the marketplace. Same thing with an epic blog posts are really powerful piece of content. Once you've created it it is bringing you new targeted interested prospects day after day. Hopefully so when you are only relying on lunch is one that is your primary method for client acquisition. You are spending the significant portion of your calendar year not bringing in new clients. And that's a real problem. Your revenue becomes very hit or miss. I call it. The roller coaster revenue cycle. It's great when his up but when it's down it's really down and that's a really tough way for you to do business. Planning when your revenue is really really sporadic. How are you going to scale and grow your team. When you're revenue. Looks like an ekg meter up and down up and down up and down so automating your marketing message also gives you the ability to do things like split tests and to be able to leverage things that you learn. Oh this headline works better than that headline or if we put in these testimonies instead of these testimonials what if you try to webinar versus an email series testing out these various different things. Eventually you're going to hit on things which have been lift in conversion and then from that point on get to leverage that day after day after day. So you have this faster feedback loop. It's sort of like one of my favorite books. The lean startup one of the key. Things is how quickly can you learn so with a launch. Certainly you can have a split test during launch but whatever you might learn during that launch even if you're split testing successful in you learn something powerful. You're not going to get to utilize that information that learning until the next time that you do that launch. So you're forcing yourself to learn and grow at a much slower pace so really it comes down to automation and speed of learning. And you're just really restricting your growth in your ability to scale when you're only method or your primary method for client acquisition or launches. It's funny. I thought when i asked the question of where your launches would fall down is when you don't spend enough time figuring out if there's a need for your product service or your marketing product that's dead on arrival. He put all your marketing budget. Your time your efforts into something. That's not gonna work. And then the launch. She is dead and in reality. You're launch might be successful. But if you're not thinking about building in sustainability into your marketing efforts you're gonna see this hopefully incredible rise to prominence in notoriety but then the inevitable crash when you're not doing your launch activity so we're gonna talk a little bit more tomorrow about how to build more sustainability by monetize your evergreen content and that wraps up this episode of the mar tech podcast. Thanks for listening to my conversation with jack born founder and ceo of deadline funnel. If you'd like to hear more of jack and deadline funnels tips to effectively automating. The creator business. We're going to publish an episode every day this week so hit the subscribe button on your podcast app. I'm we'll be back in your feed tomorrow morning when we talk about monetize in evergreen content if he can't wait until our next episode and you'd like to get in touch with jack you could find the link to his linked in profile in our show notes. You can contact him on twitter where his handle is deadline funnel. Da d. l. i. n. e. f. u. n. e. l. or. You could visit his company's website. Which has deadline funnel dot com. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head of mar tech pod dot com where we have summaries of all of our episodes and contact information for our guests. You can also subscribe to our once a week newsletter and you can even send us your and you can even send us your topic suggestions where your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar pod. Marta chp od on linked in twitter. Instagram and facebook. Or you can contact me directly. My handle is benjy shop. B and j sha p. and if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed. We're to publish an episode every day this year so the subscribe button on your podcast app and we'll be back in your feed tomorrow morning. All right that's it for today but until next time my advice is.
Voices of Search by Searchmetrics
"benjy shop" Discussed on Voices of Search by Searchmetrics
"That really harnessed that. You have editorial control only when you have authority so good view just writing something. You don't know how well it's going to perform. This is something that i vote. isn't that mark. Each vote was designed. It's i want confidence among content confidence. I want to know that if i publish a great article on this topic will it perform. Can i predict the performance. Or will i know that. Hey i not only need this one page. But i need to build an entire cluster on this topic in order to move the needle for my teed that lack of confidence plagues content because then they go out if big is just about looking at their competitors and writing. A better article is not just about that. You do need to do that but you also have to have expectations set of where you currently stand. Do you need coverage of these fifteen other intents within this topic or these other stages of funnel in order to make that that monster that tiller aged that our page star to grow we'd find a so many people think that they can just go along great peace and it's going to work on gonna just not reality. It's like if you go build. Benjamin shapiro's blog and you go right. The highest the most amazing consummated. You've ever seen about plastic. They're still a political podcast her. That's going to outrank me. For my own name. I'll guide diet should years. Is that such a terrible example. But if you're the most the best article ever about your new iphone your review it's ten thousand words. It's the most beautiful imagery lock but if you're on c. Net number one. Why my It's funny i used. it's not lace. Search metrics is content explorer which probably a little competitive with market mused. But it's a service that helps you understand how your content should rank and for my other podcast mar tech podcast when people are looking for the term martic. The most commonly searched for query is. What is martin so we wrote the what is mar tech page with a ninety nine percent rating on this content experience tool and we're ranking in the thirties and a big part of that is we're competing against martic today and you know brands that have a larger and a better reputation and so you know it brings me to this concept of breath and depth right often. Seo's thank all. I need is depth. All i need is one great piece of content and that i will rank in reality. You need great content for the topic that you wanna cover but you also need breath and other topics that you could build your domain reputation and that's what we're going to talk about as we continue this conversation tomorrow. So that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market muse and partout this interview which will publish tomorrow. Jeff and i are going to talk about the difference between keywords and topics if you can't wait until the next episode and you'd like to contact jeff you could find a link to his linked in profile on our show notes. You can contact him on twitter where his handle is jeffrey underscore coil at j. e. f. f. r. e. y. Underscore co y. l. e. or. You can visit his company's website which is market muse dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percent off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents offer good a search metrics dot co slash. Twenty twenty one offer and especial thanks to h rafts for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h refs because they just launched their h. Refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at h. Refs dot com slash. Awt that's eight drafts. h. r. e. f. s. dot com slash a. w. just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. Be and j. s. h. a. p. And if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed in addition to part two of my conversation with jeff coyle co founder and chief strategy officer upmarket mused. We're gonna publish an episode every day during the workweek so at the subscribe button on your podcast app. And we'll be back in her feet tomorrow morning. All right that's it for today but until next time remember. The answers are always in the data..
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Into the market that tests. Those assumptions interesting. You've a much more formalized process for building and crafting brand narratives and stories. When i've done my consulting work focused on building brands. i have a essentially. Let's call it a two or three stage process. But the first process is understanding the company right the interviewing the internal stakeholders and trying to get a sense of the pulse. The narrative that they're talking and make sure that everybody is speaking the same language and understanding what their products their service who they think they're going after and how they're describing themselves and truly what they want to be in. This is much as about understanding the personality of the company as it is getting the definitions of the brand. The second part is mapping that against what their customers or prospects. Thank to try to figure out how they're thinking about solving a problem. What are the criteria that they care about. What are the pain points trying to solve for. And where they're looking for that information so as much as your process of figuring out what you want to say what research supports it and then where you can go distribute that message. I do think that is important to constantly understand who you are the true identity of the company and the people that are building this message and reflect that against who. You're trying to get that message out to make sure that there is that resonance that you're speaking the same language and that you're solving their pain points. How do you feel about. Mapping the identity of the company against the customer personas. I think that's crucial if you really want your messages to resonate. You're exactly right. That the first half of this process the first three steps that i outlined are really about establishing what we were trying to say and the way that we want to say it the next step would be to map it against the different personas that you know that you're surfing so as an example when my clients has a variety of users within their software gannon's abebe software. The first user was data scientist. That was really obvious. We had built a platform. Four data scientists that was always who are number one percent it was going to be but there is a second user who is data engineer annetta slightly different persona so the data scientists is actually doing the analysis in running the numbers in trying to answer questions for the company. Data engineers almost agnostic to. What's going into the pipes. But they're responsible for making sure. Those pipes are working and that they're giving the optimal but for the organization and that person was severely under served in the marketing that we were producing so by identifying that second persona. We can say what we want. The data engineer to believe nor do is going to be slightly different from what we want the data scientists to believe our do that cohesion. You're talking about is mapping that top line corporate marketing prerogative into each the distinctive personas. I think that that is absolutely the key to creating a brand that resonates. It is not just about what you want to say. As much of the research you can do and the channel optimization. If you're not mapping to what the prospective customers want to hear in solving a problem that they have your shooting in the dark and so. I'm glad to hear that we absolutely agree on that. And i think that's a great place for us to wrap up for today. So that wraps up this episode of the mar tech podcast. Thanks to katie. Ms the founding partner at worthwhile digital for joining us and part two of our interview which we're going to publish tomorrow. Katie is gonna tell us about her tactical advice for using own channels for testing messaging. If you can't wait until our next episode and you'd like to learn more about katie you can click on the link to her linked in profile on our show notes. You could send her a tweet at katie missouri any k. A. t. i. e. m. i. s. e. r. a. n. y. Where you go visit her company's website which is worthwhile digital dot com and a special thanks to hub spot for sponsoring this podcast align your team with a single source of truth to get a clear view of your businesses performance marketing sales and service hub. Spot will enable your team to adapt and evolve as fast as the changes in your market. Learn more about how you can scale your company without scaling complexity at hub spot dot com and special thanks to deadline funnel for sponsoring this podcast. The deadline funnel software uses authentic personalized deadlines to increase urgency in the u. Social proof to increase trust to make your marketing way more profitable. So if you're interested in growing your sales and automating your marketing coulda deadline funnel dot com slash tech for a no obligation free. Fourteen day test drive. That's deadline funnel dot com slash mar tech deadline funnel. Don't let procrastination her ear. Sales a couple of links. I want to tell you about in our show notes if he didn't have a chance to take notes while you're listening to this podcast just head over to mar tech pod dot com where we have summaries of oliver episodes and contact information for our guests. If you're a subscriber to the mar tech podcast. Thanks for being a member of our community. We always want to hear from you. So we created benji shop dot com slash question. Where you could send us your topics suggestions or your marketing questions. Which will answer live on our show. Of course you could always reach out on social media. My handle is ben benjy shop b. e. n. j. s. h. a. p. dot com. And if you haven't subscribed yet and you wanna dailies dream of marketing technology knowledge in your podcast. Feed in addition to part two of our conversation with katie. Ms rainy the founding partner of worthwhile digital. We're gonna publish an episode every day during the workweek so at the subscribe button and your podcast app. And we'll be back in your feed tomorrow morning or if you'd prefer to have our content delivered your inbox. We also have a once a week. Newsletter with links to our audio players episode summaries in the contact information for our guests to subscribe good bend. Benji shop dot com slash newsletter. Okay that's it for today but until next time my advice is to just focus on keeping your customers happy..
Voices of Search by Searchmetrics
"benjy shop" Discussed on Voices of Search by Searchmetrics
"Prominent place you can evaluate how traffic from that region has been impacted but it doesn't happen in a day right. People are looking at that billboard for six months and then they decide. okay. I'm ready to buy something from search metrics now on the flip side. Seo is a channel that you can't evaluate in real time but it also takes a long time to cultivate the channel when you think about evaluating the two channels what's similar and what's different about brand versus seo. Can i just as china before we jump into that question. It was just regarding how you justifying spending money on the brand. I just read an interview with one of the analytics execs at addidas where they had uncovered that the granting had actually had a big impact on sales than they originally anticipated so this article is talking a lot about how much money you spend on any kind of performance marketing online and they've been focused too much on the short term wins so their investors and actually when i read the story. Oh wow. I heard the story so many times at different companies. I've worked at and we do look short term. People expect results right now and you forget about the grand story. You forget about that long term impacts that branding actually having when you too focused on the short term result so i would encourage able to look it up as an article. I can just find the name for a year and have a look and it helps. If you're in the digital marketing space or analytic space it really start multi touch depreciation and the power brand on the shopping and buyer journey in same called addidas reordering invested in digital advertising. So definitely recommend it and wanted to share that. That's very much related. So what we're talking about today. Yeah absolutely and i think that we're in a world right now where everyone is so focused on counting every click and evaluating things in real time and often you know you can't just make micro optimizations minute by minute to try to get past a certain threshold at some point mrs khanna classic growth stage businesses. You start with your performance marketing ads. You can validate that. There is a product market fit. You could start to get your customer start to get data but at some point when you hit a certain level of growth. You just can't spend any more efficiently you need to start building the awareness for your brand and that gets into a brand marketing and part of that is seo and so talk to me a little bit about the complement and how seo can serve as a branding channel shore. I actually had quite a lot of experiences. Reputation management in a career. Were still going search so early. In my career i worked for a company that did take on some julius businesses or small business owners who had gotten themselves system trouble with the laurels in trouble with customers and people had been writing about it on line and when people people that brand name will google the name. There was a lot of negativity showing up so seo can play a role in branding and these kinds of circumstances where you really want to control. It will stay in organic search results when they will keep for your brand. So i would guess that. At minimum twenty five senator audience listening right now now. He's about this. There have anything to do with as the higher percentage of people in the know about this. I think is your grand or thinking about branding. And its relevance to reputation management is. The topic is hoping seo is about fisher. And i think that s you can definitely serve as a brand channel and more now ever than before a you can create content to introduce your brand to someone who is searching for a general topic. Somebody's looking for shoes. If you have shoe content that shows up at the top of their search. They're going to be introduced. Your brand might not be something. That is a direct conversion related topic. But you can create content to serve as branding channel and to there is the notion of you know the zero. Click the voice search. The google answer box types responses which is now being seen as brand. Seo when you think about evaluating how seo can impact your brand. How do you sort of count the uncountable. How do you tell whether the zero in box searches are driving results or whether the content you have that someone clicked on that included your brand and a list. How do you evaluate with that stuff. Works or not now. I really liked the. they stopped. Actually because this is zero top in the early days when this was happening. I remember a lot of my clients. Were annoyed about it. Like oh doing no one's going to click through and it was really an interesting time in transition. Then you have companies. At and i fear. Remember that this website about dot com. It was everywhere for every you asked. And this is a huge branding exercise so if you or your website you'll company you showing up for answers for multiple questions on a similar topic. This is huge. Feo brand this is absolutely huge. And if you're showing an answer box as well in the not clicking through this is most social definitely for impact perspective. Because if they're not clicking three is a very good chance they didn't stay in the name of your company while they it the answer. They wanted but where it's exciting. It's what you mentioned the questions. The questions that show up and people click through to get the answers that looking for he really wanted to be there in my takeaway is that there's a lot of overlap between brand marketing in seo and as we compare it seo's a performance marketing channel in our last episode talking about paid social. It does have performance marketing capabilities. It also has brand enhancing capabilities. And so when you're thinking about comparing your seo strategy to your brand with seo you can create a marketing channel that has a long lasting brand impact that you don't continually have to pay for you're not buying the media all of the time and you can start to establish your brand and introduce yourself to prospective customers who previously haven't been introduced to your brand. Do think that similar to brand marketing. Seo takes a long time to cultivate potential and so the channels are somewhat similar in that capacity. And they're somewhat similar in at times they can be difficult to track but over time you could really understand how each channel impacting your business at a macro scale and that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with lillian. Huzzah director of european marketing search. Metrics join us again tomorrow when we talk about our next. Seo battle seo versus sem. If you can't wait till then and you're interested in contacting lynn you can find a link to her linked in profile in our show notes. You can contact. Her on. twitter handle is lil- online l. i. l. l. o. n. l. i n. Or you could visit her company's website which is search metrics dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percent off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of twenty percents offer go to search metrics dot co slash twenty twenty one offer and especial thanks to address for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h refs because they just launched their eight trips webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords performing for free so check out. Eight trips webmaster tools at h. Rafts dot com slash. Awt that's attracts h. r. e. f. s. dot com slash a. w. t. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you were listening to this podcast. Hello voices of search dot com where we have summaries of all of our episodes contact information for our guests. You can also send it to your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. Be nj s. h. a. p. And if you haven't subscribed yet and you wanna daily stream of seo content marketing insights in your podcast feed. We're going to publish an episode. Every day during the workweek so at the subscribe button and your podcast app. And we'll be back here tomorrow morning. All right that's it for today but until next time remember. The answers are always in the data..
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Dollar tickets it becomes the critical moment last question. I have for you today. What do you see as the biggest most common mistake that marketers make when they're creating and distributing their slides. They don't have a tool to manage they spray and pray they send it out all their sales people say use this but they have no way to find out if they actually use it or not. Generally sales people will go out and go to the shortest line to the contract and that's their job and if they have the dump the presentation in the process they will and rightly so because their mercenary in many ways but really everyone's been on their own other than me being self promoting for shuffler. I don't know many other tools that really manage a slide library and help marketing published the slide so your users can consume them effectively reuse them at the end of the day creating a presentation and presenting information something that all marketers are responsible for. And maybe we're not thinking about the management reallocation reuse of the information that we're creating using something like a slide library using something like shuffler makes a lot of sense if you're trying to coordinate your marketing efforts and your sales teams so that wraps up this episode of the marta podcast. Thanks for listening to my conversation with james entre co founder and ceo of shuffler in part two of this interview. Which will publish tomorrow. James and i are going to continue the conversation talking about using logic versus storytelling to inspire prospects. If you can't wait until the next episode and you'd like to learn more about james you can click on the link to his linked in profile in our show notes. You can contact him on twitter. His companies handle is shuffler s. h. u. f. f. l. r. are or you can visit his company's website which is shuffler with two ours dot com and a special thanks to hub spot for sponsoring this podcast align your team with a single source of truth to get a clear view of your businesses performance marketing sales and hub. Spot will enable your team to adapt and evolve as fast as the changes in your market. Learn more about how you can scale your company without scaling complexity and hub. Spot dot com. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to marc tech pod dot com where we have summaries evolve our episodes and contact information for our guests. You can also subscribe to our once a week newsletter and you can even send us your topic suggestions or your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod. Marta c. h. p. o. d. unlinked twitter instagram and facebook. Or you can contact me directly. My handle is benjy shop. B. e. n. j. s. h. a. p. and if you haven't subscribed yet and you wanna daily stream of marketing technology knowledge in your podcast feed. We're.
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"To have reporting as part of your company sierra. Well have you ever spent a day. Nepean spreadsheets reconciling different data sources. Trying to figure out what's actually driving your business. Performance reality is that when teams use multiple systems the data informing your insights becomes incredibly difficult to reconcile and trust pubs spot. Sierra platform was built differently. It was handcrafted from the ground up and not cobbled together through acquisition so rather than having insights locked away in different silos systems. Your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your businesses performance across marketing sales services. The whole team helps spot will help your team adapt and evolve as fast as the changes in your market by enabling you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity a hub spot dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy. Everything is going according to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision-makers on linked in and that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as inorganic growth channel to syndicate our content and use it as an advertising channel to retarget mar tech podcast listeners. With some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions that apply. But you can get it by going to lincoln dot com slash martin again. It's one hundred dollars off of your first linked in campaign but going the lincoln dot com slash mar tech all right. Here's the second part of my conversation with brendan red. Linger senior director of product marketing at ring dna brandon. Welcome back to the more tech podcast. Thanks for having me back then excited to have you back on the show excited to continue our conversation yesterday we talked about. Abm being strategic about who. You're prioritizing your marketing and your sales efforts and a big part of that is having your sales marketing team being on the same page. Actually driving some alignment. It seems like traditionally. That's not something that was easy to come across. I will quote glengarry glen ross or at least reference it. maybe this isn't a quote. Coffee is for closers. There's your quote but look it's always the marketing leads. That are the problem in. The sales team can't close sales marketing marketing blame sales and we never figure out who's to blame and that's the game that we play when we don't have marketing alignment. So what does it actually look like. When you do have marketing alignment and how the heck do you get there. You see a lot of people still writing about this still talking about it after all these years. But i think it's because it's really freaking hard to do because at the end of the day marketing cares usually. They're held to lead number or pipeline. Number sales is held to a actual revenue number. And i think a lot of the disconnect between cells marketing just stems right there. They're not actually measured in compensated on the same thing so for marketers. I do like to push them to be measured on as down funnel metrics as you can usually that's pipeline and then if you are held to a revenue number as well that's great and then also sales maybe they're compensated or comte a little bit differently not just on clothes one revenue but maybe a metric that it also aligns with marketing. It could be closed. I remember when i was in sales. So i actually started my career option sales for i got into marketing. One more thing. We have in common buddy but i remember the spreadsheet that i use to calculate my comp every month there was this gigantic sophisticated thing that i talked. A bunch of numbers and doing one of them was actually. How many leads that. I close that. We're passover so that actually aligns with marketings objective as well. Yeah the sales that i was doing. Wasn't that sophisticated. I was more running around from business to business trying to get him to by telephone services and water coolers. But that's another story for another day. My first job at a college wasn't a pretty thing. Meant yeah yeah. I hear ya most people's are but i think mine was especially terrible. What you're saying is there has to be. Kpi alignment that. We're all working towards the same thing so we should all be credited with the same metrics. Get not just kpi but aligned on comp a little bit closer to sure because if there's one thing i know about managing people as they respond to incentive and what's the biggest incentive that you have it's over their paycheck right big their beijing is if this number gets bigger. So will the number in your bank account. Which in theory megaton of sense but as a marketer. I'm sitting here saying look. My job is to get qualified leads to the sales team and if they stink at their job i still want to get my paycheck so i have to be dependent on them getting some not only through the top of the funnel but all the way through the bottom my jobs get him to the front door. Their job is to get him into the bedroom. If you know what i mean. And that's a harder sell literally that's why they are in sales so from marketer's perspective. I think i get a little anxious when my compass tied to the efficiency and effectiveness of the sales team. So how do we all work with the same metrics get along but not start pointing fingers and getting mad at each other when the numbers. Don't turn out to be what we want them to be. That's a good question. So a lotta times. Sales has no idea what marketing does all day. They think all we do is write blogs posts on social media record podcasts. That's how they think we'd like the arts and crafts department. But i don't think they understand everything that we do. I don't think they understand what we can do to actually help them a lot of the stuff that we talked about yesterday. With accelerating deals are helping deals close becoming more aligned with their accounts at day care about closing. They don't know that we can do this stuff for them and a lot of times. Marketers aren't proactive in going out and saying hey sales rep. Here's an account that you care about. Here's an idea that i have that we can actually close. That will help close deal. That really doesn't happen that much. So i do think a lot of times. If you're currently not on the same page it can be just as easy as that you know yesterday when we were talking about. Abm as a marketing strategy. One of the things that you referenced was that marketers are using abm to stay in front of customers that have passed. The sales accepted lead stage. And they're doing the mid funnel marketing to make sure that that leads stays warm and that the company stays top of mind and to me. This is an indication that it's not just about kpi alignment. It's also understanding what the system of record is and making sure that both parties are working from kind of same or at least a similar tech stack. Not my job as a marketer is not only to drive someone to the front door. It is to put a sign showing where the stairs are and then put the lights on in the bedroom. I know dragging metaphor out. Far too long mildly inappropriate. But let's keep rolling with for now look the marketer's job is not just to say great. Give me your email. It is to understand where in the buying funnel the prospect is and to keep presenting them with relevant information that will help them move. Farther in the sales cycle at the end of the the sales team is going to be responsible for negotiating the deal and hopefully being persuasive enough to get the lead to become a customer but marketing can play a key and sophisticated role in that to talk to me about using the same system or at least marketing still engaging with leads after they've been acquired as a sales accepted lead. I think that's actually a great point. Because a lotta times marketing working out of marquette cells as martinez sales are working out of salesforce and sometimes the data doesn't match up so when one system says one thing one says another what's correct the marketers your marketing arguing and just further perpetuates the problem. That's why i go back to having a navien platform like damn base. That really is gonna be that source of truth. So that it ingests the data from your salesforce and your marchetto and follow your other systems and then make sure that your sales marketing teams are looking at the exact same thing and then you can decide how to act from there. So it's not one leader stuck here one. We just suck over here. It's not your system. Says one thing minds us something else. What's right it's not. We're all looking at the same data. We're all looking at the same accounts. Were all working off of the same information and now we can actually focus on the things that matter like going on selling those accounts at the end of the day when i think about marketing and sales alignment there's really three components to this mentioned incentives. Making sure that everybody is motivated by the same outcomes right. It's not just about getting leads to the front door. It's about getting customers. Driving revenue and both marketing and sales are gonna play a crucial part in getting those new customers. The second is working on the same system of record or working on systems that are talking to each other making sure that the marketers are marketing all the way through the funnel and making sure that sales knows that marketing is creating materials collateral and notifications that held understand what stage a lead is in so they know what the appropriate next step is. I think the third thing that we didn't talk about is the people component. There's a communication component here. Where all the. Kp is all the alignment all of the you know financial rewards all the systems and marceca re that we could do. They don't mean shit if the people don't talk to each other and get on the same page in terms of who's doing what and what needs to be said to the most important leads so i guess the last question for you is. How do you make sure that your marketing sales teams are actually talking to each other to make sure that there is alignment not only on. Who's responsible for what from a technology from an outreach perspective but that we understand the actual stages and howev specific lead is being managed. I think there are a few things here one like. I'm going to set expectations from the beginning. This is before were even selecting our target accounts. We actually didn't even talk about tearing. But i think tearing our target accounts is maybe we can get into a little bit more. Maybe not. i think that helps with being able to scale. Abm but from the beginning you align with sales and say here are all of the resources that you now get from marketing. That's intent data. That's your direct mail that you're vip programs. Everyone sending out wine kits these days like there's all of these things that marketing can do because marketing has a lot of the budget. Marketing has a lot of the technology here other things that they can do to help. You closed the deals that you care about but on the other hand marketing expects a bunch of things from you and that's everything from. Sla's too you can. I've even seen people put making sure you're meeting with the marketing team or at least eurabia marketer once a week. There's a lot of things that they need to agree to at the same time before you can just say great. Here's all of the extra resources that you have to help. Close your accounts. And then i really do. A lot of it is just building. Trust going back to know retired about earlier sales thinking that marketing is just the arts and crafts department. Well if we can go get some early wins. We can socialize. Abm within the company we can do a little bit more like internal marketing with our abm programs. It builds that trust with the sales team that oh yes the marketing team does actually care about of this thing things that i care about and they actually do want to help and a lotta selves up. Just never take that perspective then once they gain that trust wants the gain that credibility with sales then the communication lines open then you're talking regularly then healthier in slacks in meetings and one on one a lot more frequently with your sales team and when that happens then everyone gets more visibility into a tap that target accounts so you can deliver a much more rather than rushmore personal and much better experience for those target accounts at the end of the day. When you're thinking about reaching sales and marketing alignment. I think there's three important components to consider from a management perspective. You're looking at aligning incentives. Making sure that everybody is rowing the same direction and at the same a gold at the end of the same rainbow. You need to talk about technology or the systems that you're using talking to each other and making sure that marketing knows where somebody is after the lead has been acquired all the way through your nurture campaigns down into your bottom of funnel direct response type stuff. And you also need to make sure that you're communicating between the two teams and this isn't just an executive level communication. This can be down to pairing your sdr. And you're a e with an abm marketer. Making sure that there is some sort of touch point for marketing and sales to stay in sync and manage it down to even at times. The individual lead level reaching sales and marketing alignment is something that can have a gigantic impacts on your revenue making sure that everyone in your marketing and sales organization is focused on the same things working towards the same goals can have a huge impact on your performance. And that wraps up. This episode of the mar tech podcast. Thanks for listening to my conversation with brandon. Red linger the senior director of product marketing at ring dna. If you'd like to get in touch with brandon you can click on the link to his linked in profile on our show notes. You can contact him on. Twitter handle is brandon underscore lee underscore oh nine. Vr a. n. d. n. underscore l. e. underscore the number zero the number nine or you can visit his company's website which is ring. Dna dot com a special. Thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could hub spot dot com and also a special thanks to linked in marketing solutions. For sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first linked campaign. there's some terms and conditions that apply. But you can get one hundred bucks off if you're launching that first campaign by going to linked in dot com slash martic again. That's lincoln dot com slash mar tech. Just one more lincoln our show notes. I want to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to marc tech pod dot com where we have summaries of all of our episodes and contact information for our guests. You can also subscribe once a week newsletter and you can even send your topic suggestions or your marketing question which will answer live on our show. Of course you can always reach out on. Social media are handle is martic pod. Marta c. h. p. o. d. unlinked twitter instagram and facebook. Or you can contact me directly. My handle is benjy shop. Be nj sha p. and if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed. We're gonna publish an episode every day this year so the subscribe button and your podcast nap. We'll be back in your feet tomorrow morning. all right. that's it for today but until next time my advice is to just focus on keeping your customers.
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Broad based advertising vehicle and a large part of our demand. Unser what you would programmatic channels. So whether it's sort of the independent exchanges and dsp's that use them but also certainly through google and addicts and you'll has a edward small business product right and so when it comes to mobile in general or certainly the suite of inventory that we're offering whether it's on mobile metro. Pcs cricket wireless boost. It's very accessible at a whole range of ways to get involved so any one of those buying jones anybody in the marketing within finding stories adrian. I appreciate you walking us through the experience of how marketers can use the unlock screen as a vehicle. Also appreciate you bringing me back into my former life of working in business development and fix placements. I feel younger. Dumber and drunker with the exception of drunker already. Thanks for being my guest on the mar tech podcast when it's my pleasure. Thank you so much. Iran and that wraps up this episode of the tech podcast thanks to adrian belt highs chief revenue officer at mobile posse for joining us. If you'd like to learn more about adrian you can click on the link to his linked in profile in our show notes. You can contact him on twitter. Handle his av. Dutch av d. u. T. c. h. Where he could visit his company's website which is mobile posse dot com m. o. b. i. l. e. p. o. s. s. e. dot com a special. Thanks to spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could a hub spot dot com and also a special thanks to linked in marketing solutions. For sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first linked in campaign there's some terms and conditions that apply. You can get one hundred bucks off if you're launching that first campaign by going to linked in dot com slash martic again. That's lincoln dot com slash martic. Just one lincoln. Our show notes that i'd like to tell you about if you didn't have a chance to take notes while he relisting this podcast head over to mar tech pod dot com. It's marta c. H. p. o. d. dot com where we have summaries of all of our episodes contact information for our guests. You could sign up for once we newsletter. You can even send us your topic suggestions or your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod. Marta c. h. p. Odiham linked in twitter facebook instagram. Where you could reach out to me. Directly my handle is benjy shop b. e. n. j. p. if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed. We publish episodes every day every week. So hit the subscribe button. And your podcast and we'll be back in your feet tomorrow morning. All right. that's it for today but until next time my advice.
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Part of the funnel you need to fix. This is really where technology can come in really helpful making sure that you're able to track these metrics all the way through the funnel and that you have agreement on what it actually means especially marketers are really good at making. The numbers look really good for themselves. Sales people are as well. That's the job isn't it. That's the job right but we're all in this together. We're all trying to achieve the same output. I don't want to lean on saying hey you. Needless massive tech stack in this great reporting databa- or the st dashboard that shows you this awesome pipeline and funnel. You can say well clearly. Everybody is getting stuck at the demo stage because we have a five percent conversion rate and look it all his opportunity ahead of it. It could just be a spreadsheet where you're tracking like. I said from the top of the funnel all the way down knowing that your revenue number on the outside is what you're really looking for what we tend to do on an annual basis with our clients and sometimes back into on a semiannual we check in twice is. What are your revenue goals. What's your average lifetime value for the customer and work backwards so that we know. If you're wanna hit this is of how many customers we need which means we need to have this type of ask you all the customer conversion rate and we can work backwards through all of that and if we're not hitting those numbers throughout that entire funnel we already have benchmarked and sat. That's how you identify where the problem is. If you have a five percent s q all the customer win rate and you have totally making numbers up right now. Because i don't have calculator in front of me and the ten percent and sql conversion rate and you've got work all the way back through it you have a spot in the dark to start looking otherwise you're just going into the corridor and saying well we got this many leads and we got this much opportunity but is it going to actually hit the quota that we sat for the business reporter at the end of the day people reached people that are being nurtured people that have score. That's high enough to be considered an mql getting them to be a sales accepted lead and understanding what their conversion rate understanding what those conversion rates are at each step the funnels going to be different for each business. And honestly that's where having experienced and some agency or some outside resource to help you understand how to to benchmark your business and where to focus can be really valuable. Yeah and there's a lot of third party. Data sources to that organizations can look too. But i always say just download a calculator even and work yourself back most salespeople. Most owners have a revenue target in mind. They now what they get on average from a new customer work backwards. And you'll at least have your own personalized bench mart. Okay great advice and that wraps up this episode of the mar tech podcast thanks to ryan rude founder and ceo of lake one for joining us in part two of our interview. Which we're going to publish tomorrow. Ryan is gonna talk to us about how to build a sales and marketing alignment roadmap if you can't wait until our next episode and you'd like to learn more from ryan you can click on the link to his linked in profile in our show notes. You can contact him on. Twitter handle is lake. one co l. A. t. e. e. c. o. Where you could visit his company's website which is lake one digital dot com especial. Thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could a hub spot dot com and also a special thanks to linked in marketing solutions. For sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first linked in campaign. there's some terms and conditions apply. But you can get one hundred bucks off if you're launching that first campaign by going the lincoln dot com slash. Martic martic again. That's lincoln dot com slash marshek. Just one lincoln. Our show notes that i'd like to tell you about have you didn't have a chance to take notes while you're listening to this podcast. Head over to mar tech pod dot com m. a. r. t. e. c. h. p. o. d. dot com for summaries of our episodes. Contact information for our guest. You can sign up for our once a week. Newsletter you can even send us your topic suggestions or your marketing questions. Which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod. Marta c. h. p. o. d. on lincoln twitter instagram facebook. Basically everywhere where you could reach out to me directly my handle is benjy shop b. e. n. j. j. p. and if you haven't subscribed yet anyone a daily stream of marketing and technology knowledge and your podcast feed in addition to part two of our conversation with ryan rude founder and founder and ceo at lake. One we're going to publish an episode every day so at the subscribe button and her podcast app. And we'll be back in your feed tomorrow morning. All right that's it for today but until next time my advice is to just focus on keeping your customers happy..
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Number of reviews. We took down in my opinion. It does scratch the surface. But it's just the tip of the iceberg and that's my opinion. I think most of the fake reviews in existence warrant removed. And they're still up there today. There's still existing on these listings. They're just hanging out and they're not doing anything about them. Content moderations very expensive and it's very pricey and a lot of these tech sites are incentivized to do anything about content moderation because it impacts their advertisers. So it's kind of a catch. Twenty two until i feel like government steps in or we figure out a technology to authenticate people that better to talk to me about what marketers need to think about when it comes to obviously the decision of buying reviews manufacturing them as opposed to making them. How is this medium changing. What are some of the technologies that are changing are being developed. You know in my opinion. The best referral is still word of mouth. The best type of referrals are word of mouth. Referrals coming from people who were inspired to share the company to their friends and family word of mouth drops during cove because we talk to each other less and we weren't going outside as much. But i feel like we're talking to each other and more people are coming out of their shuttles and online reviews are still important but word of mouth is coming back in order to inspire people. You need to provide a five star experience worth talking about. He needs so really go above and beyond what it is that you're doing installing. you know. I think that businesses who figure out the customer experience part of the business and really nail it are the ones that are not only going to be generating more reviews online or not talking a few here and there we're talking hundreds or thousands of reviews they're going to be getting the most word of mouth referrals. They're going to be surviving much longer than people who have to create these experiences. That never happened only to have customers. Come through the door. Inexperienced something different than what they read about online. And say. what the heck's going on here like this can't be right right because when people read reviews at our real they get these expectations in the head. I expect what i just read. Businesses who by fake reviews usually can't provide that experience. That's why they can't get that review. There's a lot of research being done to show that businesses who purchased fake reviews or providing a lot worse outcomes further customers than businesses who earned the reputation who actually provided that experience and then got talked about. So there's a lot to be said and feedback in an online reputation. I think the businesses that work on customer experience while markings important. They're gonna cut through all that you know. I think that from a marketing perspective. The answer here reviews her important that they're going to continue to be important. That's why people are buying them. And if you wanna do it the right way what you need to focus on is not a buyer views but had a manufacturer views. And i don't mean doing something shady i'll give you an example of how we got twenty reviews for the marta tech podcast. In the last week we reached out to all of our previous guests. I wrote one email. That said something. The extent of hey favorite guest of all time just wanted to touch bases. It's been a while since you're content was published on this month and this year. You've now been downloaded this many times. One of the reasons why you're download figures is so high is because we're able to syndicate the show through apple i tunes and apple. Itunes looks at reviews and they look at new subscribers. Would love your help. Getting the review number up which will not only show us that. You're supporting the show but also help drive incremental downloads. Would you mind leaving review talking about your experience as our guest. Here's the link here some instructions on how to do it. We emailed two hundred fifty people and ten. Twenty percent of them wrote the reviews. So we're looking at twenty to forty reviews that came in over a couple of weeks. That's manufacturing reviews as opposed to. I could go and buy twenty reviews. I might end up losing my whole business. Like i might end up not having a podcast and then i have to go work for somebody else so. I think that there's a decision to be made here of whether you want to cut corners with you wanna go by reviews or whether you want to spend some time reading your email templates and reaching out to the people in an appropriate way showing that you're providing value for them or that you care about the relationship and asking them to return the favor absolutely. Ab testing is very real when it comes to feedback optimization. I think it's in these days. Where essentially you're looking at the email subject line. You're looking at the copy inside of the message to see what is going to get a better. Click through late looking at the landing page where you're trying to explain why reviews valuable and then getting the person to the review site. There's a thing called gating and then not getting getting where you ask them. But one through five star question. Four and five star goes to the review site one two and three start goes to a form sites like yelp or getting really pissed off about that trip advisor. They'll actually show consumer alerts. If you engage in those practices but all of this all these little things evaluating drop off for you gotta be ab testing all the stuff. So that you can optimize the amount of feedback you get. 'cause feedback online is very very important whether it's a video testimonial from someone raving about your company to just a quick little message on google or yelp about how great your business was. I like to tell people to stop marketing. And be remarkable like marketing. A super important automation all these little things. That's great marketing right there. Stop marketing and be remarkable right. It's the truth in the sense that if you worry more about being remarkable and providing a remarkable service your marketing comet takes time to figure out processes and automation but the automation is just the tool. The tool can only work after you provide the remarkable experience so i always like to encourage people to be remarkable and to provide remarkable experiences if they want more feedback. I think that's great advice. I think it's the perfect way for us to wrap up this conversation. Stop marketing. don't actually stop marketing. But be remarkable and that wraps up this episode of the mar tech podcast. Thanks to kurt is buoyed. The founder of objection dot co for joining us. If you'd like to get in touch with curtis you can find a link to his linked in profile in our show notes. You can contact him on twitter. His handle is data boy. D. a. t. a. b. o. y. d. where he could visit his company's website which is objection dot co that co not dot com. Curtis also has a consumer site where you can look up whether the reviews are real or fake for some of the businesses that your thinking about. It's called ask for transparency dot com a special thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could hub spot dot com and also a special thanks to linked in marketing solutions. For sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first lincoln campaign there. Some terms and conditions that apply. But you can get one hundred bucks off if you're launching that first campaign by going to lincoln dot com slash martic again. That's lincoln dot com slash tek. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this. Podcast advert tech pod dot com where we have summaries of our episodes and contact information for our guests. You can also subscribe to our once a week newsletter and you can even send us your topics. Just enjoy your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod on linked in twitter instagram and facebook. Or you can contact me directly. My handle is benjy shop. B. e. n. j. s. h. a. p. and if you haven't subscribed yet anyone a daily stream of marketing and technology knowledge in your podcast feed. We're gonna publish episode every day this year so at the subscribe button near podcast app. And we'll be back in your feed tomorrow morning. all right. that's it for today but until next time by advice is to just focus on keeping your customers.
Voices of Search by Searchmetrics
"benjy shop" Discussed on Voices of Search by Searchmetrics
"You need. This becomes a challenging process and often there's horse trading involved in the resource allocation most of the time. If i asked pretend bodies. I'm going to get less. So maybe i'll get seven gripe right. When you're thinking about resource allocation was the right way to actually position yourself to get what you need as opposed to what you want here. So there's the big company small company situation here again right so your example of like kind of the horse trading. I'm going to ask for ten. And i'll get two or five. Whatever it is is a great example of how that happens in many companies. I actually think that there's a more strategic approach to this. Which is there is a clear alignment of how many resources are associated to certain goals. And if those goals are then funded. They will happen if they're not funded. They won't happen so it makes it a little more transactional whereas the organization is making an investment and the same rule applies the small organizations. If you're in a small organization and you're planning on trying to get something done or achieved say it'd be a goal around content or a goal around redefining how you might have you know your platform platform migration or improvement. You know these are things that will often require you to make investments whether it be with agencies consultants or third parties to make this happen and you have to be mindful of that trade off to join as we wrap up planning week and you think about the annual planning process. This is an exercise. We do in november or december to get ready for january to make sure that we hit the ground running in the next year. You have a clean slate. everything starts over. Everybody comes in their new close to their new feeling job and starts to feel successful all over. How do you keep that feeling. How do you keep that sort of sense of direction and momentum throughout the year. Yeah so this is kind of like taking a road trip right and you set out to take this road trip your plan. You figure out exactly where you're gonna make your pitstops where you're going to sleep for the night. How you're going to ultimately get to your destination right but you never know. You might get a flat tire along the way in that. Might throw a wrench in your home plan in so the best way to approach this is ensure that you are leveraging the ability to be flexible right. We talked about it in the last episode in the same rules. Apply when it comes to resourcing that you're creating the appropriate buffers in the appropriate resource plan to ensure that you're allowing yourself the time to measure and adapt and change in course correct along the way because great. Seo plans are never going to be start to finish scenario. That isn't how it works. There's going to be challenged throughout the year. Hopefully not always as big as kovin. But there's going to be things that come your way and requests that come from the company throughout a given time period. Yeah you know. I think that you call it sandbagging. I call it flexibility plans. You do wanna build in the ability for breakage and you also need to build in heart of your process to be able to evaluate your performance pitcher plans and communicate. What you're doing to the rest of your organization you might say we're gonna hit a million downloads of our podcast this year and look in january if you're sitting there with one thousand downloads. You're pretty far away. It's unlikely that you're gonna hit the end goal. You're going to have to edit those goals of obvious. I'm speaking in podcast terms. Because it's what i'm familiar with. You know page views crawls. Whatever your goals are you'd need to be evaluating your performance regularly figuring out what trajectory iran and communicating that upwards of the rest. Your organization understands our jordan. Any last words about planning before we let you go. I will just say this ben. Don't let our last five episodes be at all intimidating. The most important piece that you can take away from. Here's write it down. Write it down. Write it down. And if you really need to get a little bit of feedback. It's some insights from other folks. Hey reach out to us on twitter. Happy to help. I think that this is never an easy exercise for any organization smaller large. So that's just where. I'll leave it all right and that wraps wraps up planning week on the voices of search podcast. Thanks for listening to my conversation. With jordan kuni seo strategist and advisor to search metrics. If you'd like to get in touch with jordan you can find a link to his linked in profile in our show notes. You can contact him on twitter. His handle is the packers suck. I mean jt. His handle is j. J. t. k. o. e. n. e. Or you could visit his website. Which is jordan. Kuni dot com a special thanks to search metrics for sponsoring this podcast. If you need help understanding how page experience ranking factors are impacting your website contact search metrics for a step by step guide to navigating the newly launched core web vitals and the laws will help you identify areas of focus for your website and they can even support you with ongoing audits for your audit could search metrics dot com slash c w v at search metrics dot com slash c w v. Just one more. Lincoln are shown. Said let's tell you about if you didn't have a chance to take notes while you were listening to this podcast head over to voices of search dot com where we have some resolve our episodes and contact information for guests. Do you can also send us your topic. Suggestions your seo questions or you can apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on. Social media are handle. His voices of search on twitter and my personal handle is benjy shop b. e. n. j. s. h. a. p. and if you haven't subscribed yet and you want a daily stream of seo content marketing insights in your podcast feed. We're gonna publish an episode every day during the workweek so hit the subscribe button on your podcast app and we'll be back in your feed tomorrow morning. All right. that's it for today but until next time remember. The answers are always in the data..
Voices of Search by Searchmetrics
"benjy shop" Discussed on Voices of Search by Searchmetrics
"Acquisition if i needed to get access or acquire content content development. And then so. How do i get that content. On the site and then ultimately content optimization would be the last phase of initiatives around the content efforts to ensure that we had the right assets to bring an audience to the site. So moral of the story is what you're doing is you're taking the major goal of the organization that was handed down to you. Know the seo and starting to think about technical questions starting thing about content or any other major buckets that you generally think you need to create an initiative around yes so think about like bigger companies will spend a lot of time developing really sophisticated platforms around seo so things like testing environments. They'll be developing sometimes tools so like a lot of big companies will have their own tools to manage things like meta titles or site maps or other elements like linked blocks or link packs within a page. These are all additional areas. That can be key initiatives depending on where the company's trying to go on what the company's trying to do another area that often is overlooked. The initiative phase is the analytics reporting especially with small organizations. This is really overlooked a lot because everyone just expects that you know what's free is gonna continue being free but you never do actually measure what it is that you're getting in so i think that measurement like setting up the right reports and setting up. The right collection of data can often be a critical initiative for organizations as well. I think he missed one key component. Here people team resources. Ben is a great question around resources. The reality here is that initiative planning should be done without having the of resources resources is always the constraining denominator that determines whether initiatives going to proceed forward or not. Unless you work at google play at some really big wealthy companies. Yes but the reality is that you want to have the opportunity to think. really broadly. And really holistically about the initiatives and have some pretty big ones and audacious ones without sitting there going. Well we'll never be able to do that because we don't have enough resources because you're gonna get caught in this trap where you're going to do nothing because you're never gonna have any resources and so you're better off in this part of the planning process to start. With good initiatives really highlight them. Bring them to the forefront get leadership to see them and hear them and understand them before you get into the resource constraint. Part of the exercise last question for you and this is really kind of semantic. When you're putting your initiatives together you mentioned sort of setting expectations. But you don't have to think about resources yet. You're not down to that level you know. Hey i'll use the example of were creating a podcast media company and i say well. My initiative is to make that the world's biggest martic website and dear the things that we need to do that might not be realistic. So is their way that you can set a initiative and your strategic direction without boxing yourself into various specific results. Because you don't want to be setting yourself up for failure at the end of the year so the best. Seo's that i've worked with an honestly in many cases the best marketers and strategists. That i've worked with. They're already thinking ahead when it comes to the initiative planning so they're already determining that there are certain initiatives that are so critical so vital to that strategic goal that you've outlined to be the biggest mar tech site online the realities are certain elements that you want to be planning in and prioritizing in seeding early to ensure that the foundation is right that you've got the right continous it's you've got say certain critical steps in place so that you don't get distracted with initiatives that aren't actually going to help the company reach that difficult balance to strike sometimes where you want to have your be hag big hairy audacious goal but you also want to set something that is realistic so it seems achievable. So when you're breaking down that larger initiative into your tasks and the things that you're operating against on a daily basis you still have a clear sense of direction and that you're actually able to accomplish what you sat out in something that takes a little practice. Something that a seasoned. Seo's am general. Marketers can always work on and that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with jordan kuni as the strategist and advisor at search metrics. Join us again tomorrow. When jordan ni- continue our conversation by talking about how to set your seo goals we'd love to continue the conversation with you so if you're interested in contacting jordan you could find a link to his linked in profile in our show notes. You can contact him on. Twitter handle is jt. Kuni that's jt. Ko e. n. e. where he can visit his personal website. Which is jordan. Kuni dot com a special thanks to search metrics for sponsoring this podcast if you need help. Understanding how page experienced raking factors are impacting. Your website contact search metrics for a step by step guide to navigating the newly launched core web vitals and the laws will help you identify areas of focus for your website and they can even support you with ongoing audits for your audit could search metrics dot com slash c w v at search metrics dot com slash c w v and also a special thanks to conversion fanatics for sponsoring. This podcast. Look the biggest. Roi is always optimizing your own web traffic. Make the most of the prospects that are already coming to you so to get started today with conversion fanatics you can go to conversion fanatics dot com and get a free audit way optimization. Specialists will analyze your website. And give you over a dozen. Conversion boosting ideas for free get optimizing with conversion fanatics at conversion fanatics dot com. Just one more. Lincoln are shown on sidelights. Let's tell you about if you didn't have a chance to take notes while you were listening to this podcast head over to voices of search dot com where we have some resolve our episodes and contact information for our guests. Do you can also send us your topic. Suggestions your seo questions or you can apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on. Social media are handle. His voices of search on twitter and my personal handle is benjy shop b. e. n. j. s. h. ap p. and if you haven't subscribed yet and you want a daily stream of seo content marketing insights in your podcast feed. We're gonna publish an episode every day during the workweek so hit the subscribe button on your podcast app and we'll be back in your feed tomorrow morning. All right. that's it for today but until next time remember. The answers are always in the data..
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Flow doesn't make sense and so although some of that could be attributed through some google analytics or multi touch variant analytics or. Return an ad spin where we feel like. There's a huge advantage to looking at an emotional side of purchase. That's where you can get a lot of really good insight and make better decisions on how to properly communicate to the customer so walk me through some of the mechanics of doing this. What are the platforms that you're using to basically take the multi attribution return on ads ben and spin it forward and get a picture of not only the qualitative with the quantitative data as well. That's really hard and hopefully everyone has listened to the first part where the first thing you gotta do is clean that data. You need to make sure the data is craft. Make sure that it's communicating the right thing making sure that qualitative data's talking to the quantitative data. So you really can't get you a customer a proper customer journey analytics until all that is done from there. obviously there's a lot of platforms out. There that can at least accumulate all the data domo tableau at least will get you some basic platform dashboards. That you can at least start to get some information from and then ultimately our goal is we want to completely customize that customer journey analytics. Unfortunately we haven't got to a client where we could completely do that from soup to nuts so really you're just kind of cutting it up into pieces so taking that qualitative data again work completely platform agnostic so other us call tricks or merit or any of the other qualitative data loops out there. We'll take all that data will put it into a dashboard. Then we'll use whatever platform they're using internally to ultimately get you a place where you can communicate the data to the clients and then again google analytics. Google three sixty. I think is a really good example for a larger company that you can take a lot of multi attribution Information and get information from there but again for us ultimately our goal if we could ever get there with the customer is completely build out a fully customized journey analytics actually tells you on demand how people are feeling how they're thinking where those drop points off. Unfortunately we just haven't got there yet. It seems like that's the holy grail of having one singular system that tells you your adspend in your marketing efficiency where the pain points in your customer experience. All the way through the feedback loops and referrals since that doesn't really exist. What advice do you have for marketers. That are trying to get a full picture of what's happening with their end end marketing experience knowing that they have to. We've all these tools together. I think google three sixty does probably the closest job. It's expensive though so again. It's going to be dependent on how large the company is that. You're trying to get out there. If you're a smaller company and you have a pretty good base of what those touch points are really start to get some qualitative data from your customers. Understand how they're feeling and thinking throughout the customer journey is super super important. Don't just look at data from google analytics and make the decision based on when they exited off the page really get emotional triggers and qualitative data from those customers. I think is super important. You're gonna get a lot of really good information by looking at qualitative data versus quantitative. I would say at the very least start to gather the data start to ask the right questions at the right time along the customer journey and then i think we've touched on this too much. If you take a bow tie fun you flip sideways on the left side you have your attract your nurture your convert your engage and then you have your cell and then on the right side again. If you expand that funnel of the opposite way then you have the adopter. The loyalist the advocate and then ultimate is the brand ambassador. So how do you get a customer from someone that has just heard about your company to ultimately becoming a brand ambassador and telling their friends and family. It's about the data. That's about making sure that you're communicating the product or service correctly and then talking to them after the cell making sure that they're happy and making sure that you're solving any problems that they have as much as we as marketers and data driven marketers love systems and in gration and funneling data from one place to the other without a perfect system which in most cases does not exist. It's your job as the marketer to be that system to be able to take in and interpret all of that data from the multiple different systems and figure out where the breakdowns are happening in. That happens by interpreting with qualitative and quantitative data. That's really the job of marketers to take all the data that we have across these disparate systems and understand where the problem isn't go fix the next problem to make sure that we're not only attracting customers that they're converting but that they're also becoming advocates and supporting the brand and generated recurring revenue and to add to that. I think the most important thing as a marketer that you can do once you have all that data and youth looked at all the data and you've made the decision make sure to tell everyone in the organization make sure to tear down those data silos and allow everyone to see that data. Because that's going to be the most cohesive way to not only make sure your customers are confused if they read a blog post and then they go to the website and then have another experience with your call center for example. You need to make sure your call center saying the same thing as you're content team that saying the same thing as the website team and that all comes back to democratizing that data making sure. Everyone understands what you've found closing the loop trying it again doing the data again and then continually evolving that message based on the data. That's coming in. It's not just enough that you understand the data that it needs to be shared with the rest of the organization absolutely. Hey want to change subjects. A little bit. I know that at rocket source. You're obviously doing some consulting. You're helping people understand how to do. Digital transformations helping companies do their journey analytics. You also run rocket labs which is creating some really innovative products to help marketers talk to me a little bit about some of the products that you've created at rocket labs. How are you helping marketers. Create content distribute that content. You've got a lot on your plate tells a little bit about that side of your business. So that's where the fun is right as much fun as consulting with other clients are when you be able to build your own internal products. That's where the passion lies and so we have. Currently we have two products. One is in the marketplace. It's company called pulse motives and it is a customer conversational audio guidance tool meaning anyone can record an audio piece. Like this podcast. Maybe thirty seconds. Maybe a minute long and within a few minutes you can actually get that up on your website. And what's cool about our product is. We allow timed triggered. Slide outs on the website when you want it to happen. So for example. Let's say you put up one minute audio pulse on website and in thirty seconds you mentioned something about a coupon we can actually have triggered slide out at that exact thirty second mark with the coupon delivered to the user on demand right there. So what's happening is you're allowing to use a personalized voice to guide users down a certain path on website so that product is live. It's pulse motive without an e. so p. u. l. s. e. m. o. t. v. dot com. Feel free to check it out as a really cool product. We're seeing some really great analytics from customer saying on website longer as well as conversion is increasing the second product that we have that is currently in beta is a company called platte stack. It's a platform to stack your links and were super excited about this product again. We'll be invaded for about three more months. But what it is is it's an ability to not only save and digitally organiz all your links into what we call stacks. The ultimate goal is to be able to share those stacks or share your knowledge with the world. So it's allowing you to curate knowledge. So for example for myself. I might have five really good websites. I use for color psychology and choosing colors for brands. I have a couple books that i've read that. I love about brand psychology. I've a couple of websites i go to. This platform allows you to accumulate all that knowledge of all the links of all the websites and it allows you to share that knowledge with the world. They can follow you. They can click on all the links with one click. And it's a really cool way to not only organize yourself but also help educate other people that are may be interested in a subject matter that you might be an expert in steven. You're a man of many towns. I appreciate you coming on the show and talking with not only about your consulting practice but also some of the innovative tools that you're building to help marketers and be interested in using voice to help distribute some of their content aggregating content and helping people find best in class into being curator at check the tools out the really interesting. We're going to start integrating some of them into what we do on the mar. Tech podcast steven. Thanks for being a guest on our show. And then i really appreciate your time. Hopefully listeners found value and feel free to reach out. If you have any questions for me my love to talk to other people and see what else is out there. All right and that wraps up this episode of the mar tech podcast. Thanks again to. Stephen tiger chief product officer at rocket source for joining us. If you'd like to learn more about steven you can click on the link to his linked in profile and our show notes. You could send him a tweet. His companies handle is rocket source r. o. c. k. e. t. s. o. u. r. See where he could visit his company's website which is rocket source dot co. If you're interested in pulse motive you can go to p. u. l. s. e. m. o. T. iv dot com and for the content aggregation tool platt stack. You can go to p. l. a. t. s. t. a. c. k. Dot com a special. Thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could a hub spot dot com and also special thanks to conversion fanatics for sponsoring this podcast. Look the biggest. Roi is always optimizing your own web traffic. Make the most of the prospects that are already coming to you so to get started today with conversion fanatics you can go to conversion fanatics dot com and get a free audit way optimization. Specialists will analyze your website. And give you over a dozen conversion boosting ideas for free get optimizing with conversion fanatics at conversion fanatics dot com and also a special thanks to wicks for sponsoring this podcast. When your agency partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your online business. So you can run your agency the way you've always wanted to get the full coating design freedom to create anything. Your clients need along with the tools to manage and collaborate with your team effortlessly and seamlessly from anywhere. And when it comes to growing your business you can get match with new leads. Earn revenue share and get an account manager dedicated to your success. So you can reach your goals and start setting new ones to re imagine what your agency can accomplish head over to wicks dot com slash partners. That's wicks w i x dot com slash partners. Just when lincoln our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to tech pod. Marta c. h. p. o. d. where we have summaries evolve our episodes and contact information for our guests. You can also subscribe to our once a week newsletter or you can send us your topic suggestions or your marketing questions which will answer live on our show. Of course you can reach out on. Social media are handle is mar tech pod. Marta c. h. p. o. d. on lincoln twitter instagram facebook. Pretty much everywhere or you can contact me directly. My handle is benjy shop. B. e. n. j. s. h. a. p. and if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed we publish episode seven days a week so at the subscribe button on your podcast app and we'll be back in your feed tomorrow morning. All right that's it for today but until next time my advice.
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Martic podcast and today we're gonna talk a little bit about generating reviews. This podcast is sponsored by hub spot. So why is it so important to have reporting as part of your company's crm. Well have you ever spent a day. Knee-deep d. in spreadsheets reconciling different data. Sources trying to figure out what's actually driving your business performance. The reality is that when teams use multiple systems the data informing your insights becomes incredibly difficult to reconcile and trust hub spot. Sierra platform was built differently. It was handcrafted from the ground up and not cobbled together through acquisitions so rather than having insights locked away in different silent systems. Your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your businesses performance across marketing sales services. The whole team helps spot will help your team adapt and evolve as fast as the changes in your market by enabling you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity. Got a hub. Spot dot com. And this podcast is also sponsored by conversion fanatics all right. You've spent the last few years helping your company. Grow to seven maybe eight figures revenue. But how do you know that you're not leaving money on the table. While if you haven't fully optimized your website for conversions than the answer probably is that you are not why you need to join companies like clorox. Birth birthdays and click funnels and use conversion fanatics. Conversion fanatics runs thousands of marketing experiments. Every year for their clients to help them optimize their website conversion rates and they contest anything. Ab testing different website. headlines called actions. Faq's what's the ideal number of fields for your intake forms. What's the difference between your mobile versus. Desktop designs and you see conversion fanatics uses those test results to create an optimized and customized plan for your company to help you get more customers. Scale your traffic faster and see more prophet and best of all conversion fanatics makes it easy for you. They've already optimized the crap out of hundreds of websites and they have an extensive test volt of proven winners to draw from. Plus they handle everything from idea and you ex design to development and execution and of course. They're co founder and president. Justin christianson was one of the first ever guests on the mar tech podcast. So they're friends of the program. All right brass tacks the biggest. Roi is always optimizing your own website. Make the most out of the prospects that are already coming to you so get started today. With conversion fanatics good conversion fanatics dot com to get a free audit where conversion optimization specialist will analyze your site and give you over a dozen conversion boosting ideas for free it's conversion fanatics dot com so get optimizing with conversion phonetics and this podcast is also sponsored by the wicks partner program. Look iran a professional services business. Right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at create their website built into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. The wicks partner programs going to help you find. Some business earns some revenue for every website. That you can create an. They're backed by wicks as industry leading security incite performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagined. What your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. One of the things that we've realized that the most important channel for podcast growth for at least our show is the apple. Itunes store the vast majority of our downloads come by being visible in apple's podcast app store. So what are some of the ways that you can optimize your visibility and apple. Well there's a couple of different things that i think you can do when you're talking about being in the app store for a stop you have to optimize your shows feed. Make sure that your brand is something. That's recognizable that something that search for so we show up. I when somebody searches for the keyword martic were also one of the top two hundred shows in marketing regularly so when people are looking for marketing shows. Maybe they're looking for that list. I think one of the biggest things that we do successfully as since we are a daily show we produce high volume of content and so when someone is looking for a given topic related to marketing. Maybe they're looking for podcast review optimization strategies while hey that's going to be something similar to the topic of this episode and we will hopefully show up for the individual episode search. Not necessarily just the show search. The other thing to do is try to boost yourself up the apple app store rankings and this is kind of a controversial topic. What we think really matters when you're trying to be a top podcast and apple's app stores. I think there's really three variables one you can't control. Which is how long your podcast has been around. I think that apple weights podcast little older because they've shown that they are consistent and dependable and they don't want brands that are relatively new without large audiences popping up the app store. Top two hundred and then going away without having been a podcast her for a long time. That's not necessarily something you can control. The other things that you can control are the number of subscribers and also how many reviews you're getting we talk a lot about marketing. The tech podcast content on the show and our big strategy for the most part has been buying audio ads in remnant inventory. Today wanna talk a little bit more about review generation lou couple of different ways to garner reviews. We've tested a couple of different channels. Honestly even some of the like gimmicky buying review type stuff and those were experiments not something that we necessarily rely on. But i wanted to see with. The impact was months. If not years ago of going through one of the like now somebody hits up on linked in says i can be a promoter. Say yes see what happens. What have happening as they end up generating a bunch of fake reviews for you. And they're probably getting data that looks like subscribers to apple i tunes and then all of a sudden you end up popping up in the app store and you get real listeners. But we wanted to try to do that but without actually faking it so recently we started a review campaign and my thought was well. How do we figure out who to ask for a review for going to explicitly. Ask someone to do something. We should make sure. It's something that we are providing or have provided value to now. I would love to ask you our listeners. To leave us a review and by all means. If you're listening to this podcast go into any app store. You can get a hold of leave a five star review. Tell us what you like or don't like about the show. I actually do read those reviews. We get our feed from chargeable. And if there's any way that we can make the show better by all means we are one hundred percent open to that feedback but leaving a five star review specifically in apple. Podcast or itunes. Miss something that actually does really benefit the show. That's at we haven't actually found much success by asking our listeners for review so we started to do was think about mojo the other people that are involved in helping us with the show. We've got our sponsors. They're paying for the shows. I don't really want to ask them for view. Then we have our invited guests and tech podcast is over. Nine hundred episodes already published. We've had about three hundred speakers so far in the three years that we've been doing this podcast on the show. So what i did to try to garner reviews reach back out to some of our previous speakers. We did a one email campaign. We didn't ask for follow ups. We just basically sent one email on our read. You what that copy is including the variables that included the title of the email. That i sent out to our previous guests was guest. How many downloads your podcasts. Generated dot dot dot. Here's the copy of the email. Hey i named variable. It's been a while house. My favorite podcast guest. The hope you enjoyed being a guest on the tech podcast. Back in month variable year variable. I'm reaching out to reconnect and to give you a quick update on how your podcast episodes have been consumed new paragraph bolted since it was published. Your interview has been downloaded number of downloads. Times new paragraph. my and i are working hard to keep content like yours. Well circulated and what we've realized is that the most important channel for driving organic podcast growth is to raise the profile of our podcast within apple. Podcast rankings new paragraph there too key variables that impact podcast rankings one driving content followers and subscriptions and to receiving podcast reviews new paragraph. If you're willing to support my work and the marquette community which will in turn increase the exposure of your episodes. I'd be grateful if you would share your experience. Where share experiences a link as my guest on apple podcasts. If there's anything. I did do to return a favor. Please let me know. Thanks in advance. Best dash be. That's kind of how i signed my name. Ps here are the instructions on how to share your experience as my guest on the tech podcast. Where when somebody clicks that. Ps link it. Brings them to a document that i created which has linked to apple podcasts and screen shots of how to create a review. Either from your phone or from a desktop device turns out leaving. Her view is a relatively complicated thing to do. I really wish apple would make it. More seamless to collect feedback from the users. If you're on your phone tends to be a little easier. If you're in the itunes podcast app store trying to desktop device. It's kinda hard to figure out where the reviews us are native to go leave five stars and then you also want to leave a comment. What a wanna do. Now that you've heard what content we sent to our email and again. We only sent one email to the people that had been speakers on the show. We emailed two hundred forty seven speakers. Two hundred twenty nine of them were actually delivered our inbox over the three years of us recording podcasts. Basically around twenty people have changed their email address of the two hundred twenty nine people that we delivered the email to seventy six percent of those people. Open the email which tells me all right. we've got an audience that's at least receptive to reading our message. Now here's what's interesting to me. Twenty eight percent of those people sixty three people actually clicked on something in the email that was either are called action. Hey leave us review or the instructions on how to leave her view and twenty percent of the people wrote back and most the responses that were written back where hey. I'd love to leave a review. Maybe i'm not a itunes user. How can i help you support the show. Hey i left her review. Can you leave a review for my shell or is there something else that you can help me with a little bit of a barter and exchange for some services some people it also said. Hey i already left her of you. Here's a screen shot at the review. Moral of the story is about a quarter of the people that we emailed responded back and we generated twenty or thirty reviews over the next couple of weeks. Twenty or thirty reviews is a meaningful number of reviews. When you're thinking about a podcast now look you can't always be emailing your guests and so what we've done realizing that this copy started to work is that we built out a trigger in monday dot com. Which is our product management software that after a guest has been on our show sixty days after their content is published. We get a trigger in our communications board. That says it's time for you to send the email asking somebody for a review and we're basically going to follow this same template some moral of the story what ended up happening when we launched. Our review campaign is our podcast went from its low point of fifty five thousand one hundred ninety nine downloads in april and we saw a spike to seventy two thousand downloads. So we have an increase of seventeen thousand downloads with basically nothing other than doing this review campaign. Getting thirty reviews for us meant seventeen thousand downloads. That ends up being a pretty impactful process. And so we're building this in to a regular process basically every year so. I thought that not only that copy would be interesting for you but also if you're a podcast or if you're just an app if you're running your service power of reviews and working with your community is something that can really not only boost your credibility when somebody who's thinking about being your listeners. It also sends a very strong signal to the platforms where you're trying to optimize to grow your marketing. I hope you enjoyed this. Episode of the mar tech podcast. Thanks for listening and that wraps up this episode of the mar tech podcast. If you're interested in getting in touch you could find a link to my linked in profile in our show notes. You can contact me on twitter. My handle is benjy shop. Be nj s. h. a. p. a. You could find my personal website. It's been j shop dot com a special thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could hub spot dot com and also a special thanks to conversion fanatics for sponsoring this podcast. Look the biggest. Roi is always optimizing your own web traffic. Make the most of the prospects that are already coming to you so to get started today with conversion fanatics you can go to conversion fanatics dot com and get a free audit way optimization. Specialists will analyze your website. And give you over a dozen conversion boosting ideas for free get optimizing with conversion fanatics at conversion fanatics dot com and also a special thanks to wicks for sponsoring this podcast. When your agency partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your online business. So you can run your agency the way you've always wanted to get the full coding and design freedom to create anything. Your clients need along with the tools to manage and collaborate with your team effortlessly and seamlessly from anywhere. And when it comes to growing your business you can get matched with new leads. Earn revenue share and get an account manager dedicated to your success. So you can reach your goals and start setting new ones to re imagine what your agency can accomplish head over to wicks dot com slash partners. That's wicks w i x dot com slash partners. Just one more link in our show nuts..
MarTech Podcast
"benjy shop" Discussed on MarTech Podcast
"Satisfy those needs and so insurance industry has been a tremendous adopter of mobile advertising particularly because silicate. That's what it need. Yeah i think the notion of targeting for mobile and understanding the user behavior of where somebody actually is as relevant. We've talked a little bit about that on this podcast. Various marketing channels. Where you can figure out if someone is attending an event and putting a targeting list together or if they've been exposed to an advertisement because they're within sort of geo fence lots of location based data targeting priorities. What i wish would happen was that there would be a carrier based experience based on location data when i get home. I want to see these as my default apps or at my remote control. My smart home controls my twitter feed. And when i'm at work. I want all the business things to be present. Now it turns out. I work from home most of the time so that gets a little complicated but for most people and for me sometimes. There's a traditional offices. Well when you're thinking about the location data and what you've seen from user behavior is there another iteration and went as my smartphone gonna know that i want to control my home not my office. Well first of all hold on. Let me go get my chronic manager. He can write down. Those product was. I think i can email you the notes that i want. Fantastic so we're already starting to scratch the surface in a lot of services are we're not the only ones but because of our curated relationship because of being on the device because of the user opt in we have this ongoing dial with the consumer throughout the day users may interact with content a dozen or more times a day right. They've opted in they said. Yeah when i unlocked only something that's meaningful so as a result what we try to do both from editorial curation programming and also through personalization we try to satisfy that commitment and it's obviously location for content on local events obviously whether local deals is very popular right whereas the lunch deal today that i can get prize for a dollar or a burger or two but also coupling that with time of day. What is the date delivery investing. So whether it's in the morning pretty straightforward. But it's also the night before helmet gonna address the kids for school like ten minutes before it rains. We're having a pretty good snowstorm here. We're in dc. And the snow's coming down. The federal government is closed among podcast district. I appreciate it. I'm in northern california. What does this snow thing. You're talking about it's white and fluffy sorry everybody. So we're certainly trying to bridge that gap in terms of a sort of a time of day awareness and location awareness around a on alexa. Siri google type user to and so there certainly is the kennedy or carriers to more fully embrace that mindset and bring more and more sparks to the overall handset experience. We're approaching it with content and with information and awareness on gangs by. I think this is really just the tip of the iceberg to that broader mindset. One of the things that i've been thinking about a lot lately. We've moved into a new home. Finally -gratulations thank you. It's a long process three years to build a home and been working on a lot of smart home automation so my home knows when at sunset and starts turning on the outside lights things along those lines and understanding the context of time. And you know when you're using a mobile device location seems like it's very relevant and something that is going to continue to be a point of iteration for brands because that's something that the technology is going to understand so we understand how that context is being understood by technology and how important it is consumers and our next episode. We're going to talk a little bit. About how marketers are taking advantage of those changes in context and being able to understand what it means from a marketing perspective. And that wraps up this episode of the mar tech podcast. Thanks to adrian veldt highest the chief revenue officer at mobile posse for joining us in part two of our interview. Which we're gonna publish tomorrow. Adrian is going to talk to us about how marketers and mobile carriers are intersecting. The mobile unlock screen. If you can't wait until our next episode. And you'd like to learn more about adrian. You can click on the link to his linked in profile in our show notes. You could send him. The tweet has handle is av dutch. Av d. u. t. c. h. Where you could visit his company's website which is mobile posse dot com and especial. Thanks to hub spot for sponsoring this podcast. If your ready to understand how all of your marketing and sales activities are driving revenue to your business. So you can either take credit or course correct your marketing strategies. The new ready for hub spot. Crm with integrated multi touch attribution reporting to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and also a special thanks to wicks for sponsoring this podcast. When your agency partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your online business. So you can run your agency the way you've always wanted to get the full coding and design freedom to create anything. Your clients need along with the tools to manage and collaborate with your team effortlessly and seamlessly from anywhere. And when it comes to growing your business you can get match with new leads. Earn revenue share and get an account manager dedicated to your success. So you can reach your goals and start setting new ones to reimagine what your agency can accomplish head over to wicks dot com slash partners. That's wicks w i x dot com slash partners. Just one lincoln our show notes. I wanna tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to mar tech pod dot com. Marta c. h. p. o. d. dot com. We've summaries of all episodes contact information for our guest. You can sign up for our once a week. Newsletter you can even your topic suggestions or your marketing questions which will answer live on our show. Of course you can always reach out on social media as well. Our handle is mark tech pod again. Marta c. h. p. o. d. on linked in twitter instagram facebook. Pretty much everywhere. And if you wanna reach out to me directly my handle is benjy shop. Be n. j. s. h. a. p. and if you haven't subscribed yet and you on a daily stream of marketing and technology knowledge in your podcast feed in addition to part two of our conversation with adrian valdez chief revenue officer at mobile posse. We're gonna publish an episode every day this week so hit the subscribe button and your podcast app and check back with us tomorrow morning okay. That's it for today but until next time my advice is to just focus on keeping your customers happening.