16 Burst results for "Benji Shabby Llc"

"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:56 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss early. Stage marketing tricks. Joining us as lee mills. Who is the co founder and ceo of italy. Which is the easiest way to snap tag share and collaborate a project photos in real time from anywhere pixel enables customers to document projects with photos that provide a clear view of issues and progress. All photos are viewed in real time. Where they can be tagged. Scientists pacific members most of what pixel is used is in the construction industry. But it's apple in other places as well so far this week leeann. I've talked about his tips for influence or marketing for early stage companies. Yesterday we talked about some growth hacks and his tool kits for demand and today. We're going to wrap up the conversation talking about startup marketing automation but before we get started with today's interview i wanted to share some exciting news as part of our relationship with the hub spot. Podcast network. i've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love by hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound. Twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is lincoln because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in and that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as an organic growth channel to syndicate our content. And i use it as an advertising channel to retarget mar tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you get it by going to lincoln dot com slash mark again. It's one hundred dollars off of your first linked in campaign by going. The lincoln dot com slash mar tech. All right. here's the third part of my conversation with lee mills co founder and ceo of picks lee. Welcome back to the mar tech podcast. Thanks for having me every busy excited to be here excited to have you back on the show and excited to continue our conversation. We talked about influence. Marketing leveraging other people's audiences to start to build awareness and trust yesterday. We talked about some growth hacking tools that you can use to build your demand and eventually you get all of these leads and your crm. And if you're doing it right. It can be a lot of work so talk to me. A little bit about the marketing automation setup that you use for startups. How are you able to manage it all without having a big team or big budget. So here's a lot of tools out hundreds if not thousands of different serum tools at right now. And i think you and i r- introduce by my buddy or our friend. Lars saugus cynic cooler. Email or green. Rope is at writing rope pius okay. So lars is one of my favorites startup entrepreneurs and marketers isn't awesome dude former airforce guy. I'm a former navy guy and you still get along. You know one guy drives the boat. One guy flies the plane and you know the two shall never meet so larson i had met when i was running a group called marketers and marketers was an association for marketers by marketers about internet marketing. This started like pre grewal. It was actually a handful of guys at the time that were describing beers that were former direct marketers meaning print catalogs and direct mail and telemarketing. Here's this thing called the internet. How did we get our website found. How do we do email. So he started sharing ideas Beers and then it grew we started inviting other in-house markers in san diego lo and behold. We grew up to a group of over like thirteen hundred people across the country and we were doing rule boo camps and all types of stuff anyway lars previous degreen ropy had cooler email. And that's what we use for our emails. esp right for sending emails and so. I've seen lars after cooler email. The green rupture green roof is a stellar tool for star us. Because it's inexpensive and it's robust and i've used it and i've had great success. I'm currently using up spot hub. Spot has a startup program package for startups with limited budgets. So i think if you qualify you get ninety percent of the price of the first year and then fifty percent off for the second year so any leads that i bring in through paid search app store ads influencers events. Anything goes into up spot. And so we have two pipelines one is inbound one is out bounds measuring it that way. And then we have a a nurture drip series and that we're constantly trying to i'm more content and improve upon like right now. We're adding like a small video snippet per future in each strip persistent overall. One but yeah. I'm a huge spot fan..

benjamin shapiro lee mills Hello margaret benji shabby llc dave chang lincoln picks lee oprah winfrey oprah italy Lars saugus apple lars lee Lincoln grewal larson
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:30 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours for reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar. Tek podcast a benji shabby llc production. In this podcast. You'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss early. Stage marketing tricks. Joining us as lee mills. Who is the co founder and ceo of pithily. Which is the easiest way to snap tag share and collaborate a project photos in real time from anywhere pixel enables customers to document projects with photos that provide a clear view of issues and progress while all photos are viewed in real time where they can be tagged. Scientists pacific members most of what pixel is used is in the construction industry. But it's apple in other places as well and yesterday leeann. I talked about influence or marketing for early stage companies. And today we're gonna continue the conversation talking about growth hacking toolkits but before we get started with today's interview. I wanted to share some exciting news as part of our relationship with the hub spot. podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love. Bike hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you mark it on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in. And that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as inorganic growth channel to syndicate our content. And i use it as an advertising channel to retarget mar tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions that apply. But you can get it by going to lincoln dot com slash mark again. It's one hundred dollars off of your first linked in campaign by going to lincoln dot com slash mar tech. All right. here's the second part of my conversation with lee mills the co founder and ceo of pixel. We welcome back to the marta. Podcast dave grabbing me. I'm every bit as excited to be here. As i was yesterday excited to have you back on the show and to continue our conversation we started off talking about some of your experience working at early stage startups and working with influencers how to get people that have an audience that have credibility to share the goodwill that they've built with that audience and help promote your products or service in a way that doesn't feel like advertising you can start to get some awareness build some trust hopefully even get some traffic from influencers but at some point you have to have a marketing funnel something that actually gets them from awareness visiting your website all the way through the funnel. Talk me a little bit about how you think about growth hacking. What are some of the tool kits that you use to get that initial impression and traction that you're getting from influencers all the way through the final to be your customers at my core. I'm direct marketer. And usually i have little to no budgets so one thing that i'm actually using now i've used was great successful. The past couple of years is the tool called duck super familiar with. I've heard of duck soup. It's du axe isn't it. Yes d- wax. There's a couple of different flavors of tools like this out there but basically i use my lincoln sales navigator in conjunction with duck soup and so i'll run a list for example. I wanna target construction project managers in phoenix. Arizona linked in sales navigator. Chris that lists for me. I turn on duck soup duck soup. Basically automatically reaches out to any second degree connections not first agree with a message and it's not a sales message. It's not a marketing messages. Just like hey i notice. You're an innovative leader in the space. I'm looking to connect with like minded. Individuals is as simple as that. They connect with me. And upon that connection that i sent him another automated email. Hey thanks for with me. I'm flattered i'm looking forward to your updates which is true insincere broadway and then. I asked them if they're using any tools to solve the problem that i saw with pixie. And then if they convert they say yes then it pushed him into hub spot and basically get them onto a demo and then i have a nurture series for them. That's one way. I do growth hacking. Let me stop and ask you here before we move onto the second. So linked in is your lead generation channel. Why do you find linked in to be the best way to reach out the first time as opposed to just doing email.

benjamin shapiro lee mills Hello margaret benji shabby llc dave chang lincoln leeann oprah winfrey oprah apple lee Lincoln dave du phoenix Arizona Chris
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

08:06 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss early. Stage marketing tricks joining us. lee mills. Who is the co founder. And ceo of italy which is the easiest way to snap tag share and collaborate a project photos in real time from anywhere pixel enables customers to document projects with photos that provide a clear view of issues and progress. All photos are viewed in real time. Where they can be tagged and scientists specific members most of what pixel is used is in the construction industry. But it's apple in other places as well and today. Leonardo gonna talk about some of the things that he's learned along his illustrious career including influence or marketing for early stage companies. But before we get started with today's interview. I wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate in hub spots inbound 2021 one conference inbound is an amazing resource to find inspiration grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love. Bike hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound twenty twenty one lineup or register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign attested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in and that's why seventy eight percent of b. marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as inorganic growth channel to syndicate our content. And i use it as an advertising channel to retarget tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you get it by going to lincoln dot com slash mark again. It's one hundred dollars off of your first linked in campaign by going the lincoln dot com slash. Mar tech all right. Here's the first part of my conversation with lee mills. The co founder and ceo of picks lee. Welcome to the mar tech podcast. Thank you for having me. I'm excited to be here excited a chat with you. It's always good to talk to somebody else. Who is focused on the early stage companies and and some of the growth strategies for early stage companies. I turn forty and twenty twenty. I'm going to be forty one relatively soon. Probably around the time of this piece of content being published and i feel like I'm an old guy for early. Stage companies now. All the kids are the ones that are starting the companies in. You know most of us guys that are forty and above end up working for the gross stage companies. Working for the man. Or just creating podcasts. I guess probably in the same age bracket here and you're still working on early stage companies. Tell me a little bit about some of the tricks that you learn along the way. Well i think gauges it's just a number. I might have two years on you. But i'm young at heart. And i pride myself on being data driven and really creative. I got into startups in the later nineties. Way before google like. I actually beta tested google ad words before it was launched for intuit turbo tax. But i love stars because guy do whatever it takes to show growth in revenue and show users show traction and prove out models and there's no hiding like everything it's all hands on deck get it done. God love working in early stage companies. Because you get to figure things out you get to build a creator of builder. It's just inherent to my skill set. And i feel like i got better at it as i got older. But on the flip side. I just didn't wanna work for companies that had a cap table driven by venture capitalists. That were pushing young kids to stay up all night and work to try to protect their dollar that balanced and worked for me. So i came up with other entrepreneurial ventures and ended up working in basically the influencers space as a content creator. You've had some experience in influence or marketing. So let's talk a little bit about that. Tell me about how influence or marketing works for early. Stage companies while when you're an early stage company and you're not a well known recognized brand peoples talk about in their home office. You gotta do things that get creative to get your name out. There so influenced marketing is really a way to work with influencers that have an audience and get them to leverage. Audience finds reducing your products in one way or one fashion or another and by doing so. You basically get like instant validation or accreditation for having a valuable service or product so most recently one of my influencer programs with the guy in construction. Tax is named rob mckinney. He's known as a construction tech at guru because construction is one of the slow industries to adopt technology. But they want to. They want to have change so this guy was going around to different groups around the country called the association of general contractors news doing a roadshow in his roadshow was a top ten field apps for construction so basically i pitched him on including the company. I was working at that time. Call reagan to be part of his list. Not.

benjamin shapiro lee mills Hello margaret benji shabby llc dave chang Mar tech Leonardo oprah winfrey lincoln oprah italy apple lee Lincoln google rob mckinney association of general contrac
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:01 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the tech podcast today. We're going to discuss the future of digital advertising joining us. is sarah dale. Who is the chief revenue officer at nato which empowers brands and publishers with advanced contents indication and monetization technologies natasha's tebas mission is to equip advertising for the age of content improving the web experience and creating meaningful connections for digital consumers yesterday. Sarah and i talked about why. Google announced plans to delay blocking of third party cookies. And today we're going to continue the conversation asking the question if you should still be relying on your third party. Cookie data and what marketers should be doing knowing. Cookies are going away but before we get started with today's interview. I wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love. Bike hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can assume as you launch it there over sixty two billion decision makers on linked in and that's why seventy eight percent of be marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as an organic growth channel to syndicate our content. And i use it as an advertising channel to retarget mar tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation linked. In will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. There's some terms and conditions that apply. But you can get it by going to lincoln dot com slash mark again. It's one hundred dollars off of your first linked in campaign by going to lincoln dot com slash mar tech. All right. here's the second part of my conversation with saturday'll chief revenue officer at native. Oh sarah welcome back to the miratec podcast out. Thank you thanks. Family always excited to continue our conversation. Glad to have you back. Yesterday we talked about sort of the motivation. Or what's happening for marketers as third party. Cookies are going away. My take away from that. Conversation is pandemonium. Everybody's freaking out. Because google is the last remaining big browser to start restricting access to third party cookies and the rationale for them. Potentially doing this as well. It makes marketers more reliant on either other data sources or contextual targeting and who's great at contextual targeting while google and edwards cock come full circle and understanding some of the motivation and then we get into the question of well great. What marketers do from here so in your opinion knowing that third party cookies are going away. We've got about eighteen months. Left of runway should marker still be relying on their cookie data. Rousing two part question for me. Because i feel like one other way to ask that is should they have ever relied on their good jada. Because have you ever looked at what google has on you. Do you know that you can go to your page. Said they can show you everything that they think of. What your profile is. I don't even wanna know well. I had found mine to be incredibly inaccurate. They've peg need both as a parent and non parents they have me as a male and female. They have me as a country music fan. I'm not sorry country music fan. You know all sorts of things. So i'm not sure if we ever really should have relied on cookies the way that we have but right now the reality is that the whole infrastructure has to change so now is the best time to go. Start experimenting with cookie targeting. Because obviously you've got something to compare it against to build around the infrastructure. Which is good that google had given us sort of the reprieve to.

benjamin shapiro Hello margaret benji shabby llc sarah dale dave chang natasha google lincoln nato oprah winfrey oprah Sarah lee sarah edwards jada
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

08:11 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs. And we've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast. Benjamin shapiro welcomed a summer slump week on the mar tech podcast this week. Were to talk about how to win marketing despite the seasonal downturn joining us today is pamela bump who is a senior manager of audience. Growth at hub. Spot up spot is leading. Crm platform that provides software and support to help businesses that want to grow better. Their platform includes marketing sales services and website management products that start free and scale to meet their customers needs at any stage of growth and outside of being a wonderful platform for marketers. They are also a sponsor of the mar tech podcast so far for summer slump. We've talked about what this summer. Marketing slump is what channels. Don't do well in the summer. What channels do perform in the summer and yesterday we talked about a recalibrate your marketing for the summer figuring out how to use that time if you're not just focused on direct response results today. We're going to wrap up our conversation by talking about how to keep your job while you're on vacation during the summer all right. Here's the last part of my conversation with pamela. Bump senior manager of audience. Growth at hub spot pamela. Happy friday and welcome to the last episode of summer slump. Week on the mar tech podcast. Yeah happy friday. Great to be here. It has been a blast. I feel like this. Podcast has been a vacation this week. It's been a pleasure to chat with you. You've done such a nice job walking us through. What is the summer slump. What does work for your marketing channels. Social media what doesn't work email and events and yesterday we talked about what to do with your time during the summer. If everybody's out and you can't focus on direct response marketing you can build your infrastructure you can bank your content you can work on your processes so pamela as marketers. Get a break as well. Some of us wanna take a vacation but you know marketing never stops how marketers keep their job while they're on vacation i think there's two elements to marketing teams keeping their jobs while on vacation. I you look at the marketer the marketer which i'll use myself as an example we've all been through a wild year we've had a lot of pivots. Twenty twenty was so wild and unprecedented. We all wanna break. I wanted a break. Everyone on my team definitely wants a break but we want to take that break without throwing any of our processes off so one of the things that i do is focused on really strong communication. I regularly have one on ones with teammates that i work with most often and at these one on ones i might give them a heads up saying. Hey i'm gonna take some time off at this time. If you're going to take some time off let me know. And then we'll come up with a plan of how we can best prepare each other for this time off so we make initial plans there and then on top of that. I will email my team. And i'll say just a heads up that next week. I will be off from this date to this date. Here is my out of office. Plan for example when i'm running emails. I usually schedule the blogs emails a week or so ahead of time. If i'm going to be out. But i will pick another responsible person. A. dr is what we call them. A designated responsible individual to take over the email of something needs to be changed or content. Isn't gonna go out that we've scheduled so that's one of those things l. Include in my out of office plan of who to reach out to. If something urgent happens. And i will also remind people of when they can reach out to my manager could she can make calls for me usually end. That's just a good way to remind people that i'll be out. Usually nothing urgent will happen in the summer. When i when i have taken time off but it's good to have that information and people know whether something is something they should email me about and i'll return the message as soon as i get back or if it's something needed to reach out to another teammate. About but i usually try to schedule as much in advance as possible and then make a little out of office plan. I think there's two things to think about here one. There is making sure that you've done the work that you need to do to execute the business while you're out of town and to figure out who's responsible to manage the processes that you normally take care of while you're gone when i go on vacation i've got a record podcasts. Because we're a daily show and we published content every day all year long. So i've got to have that content recorded before i leave now. My team is editing and publishing the content and coordinating with the guest but inevitably something always goes wrong. While i'm out. So how do you figure out how to troubleshoot. What do you do when something goes wrong while you're out of town when something goes wrong if it's an immediate emergency like a catastrophe is happening. If i don't log in something bad could happen. I usually do give my closest teammates. My cell phone number and they can reach out to me but we try to avoid that kind of thing at hub spot. We want to have people have their time off. So one of the things that might seem as great at israeli respecting time off and another thing that they're great at is kind of negotiating how we'll kind of switch up duties if we need to and encouraging people to ask for help so one of the things i've had to do as i've grown as a manager is learn when to ask for help and when you're taking that time off it's very important to ask for what you need. You do have to create all this content head of time but sometimes your teammate might be willing to help you so it never hurts to ask if you can have assistance and then you offer to help them when they take their time off so you can have that joint coverage and then you come up with the initial out of office plan. That is one of my ways of avoiding any kind of urgent need for me to be going online where people can see through my out of office plan. What types of questions are just needed to ask to another. Dri what types of questions are something they could email or slack me for and hour respond within five days or something. What's in non urgent question or task to ask me about And then they'll learn about what tasks or urgent needs are Justifiable to reach out to my manager or text me about so. The out of office plan usually outlines those things and the levels of urgency that you need to follow when the person is out so i think setting boundaries for yourself is very important but it's also important to ask for help when you need to and then still be available if something wild happens but i think if you can set those boundaries and be completely unavailable for a week. That's ideal that's something.

benjamin shapiro Hello margaret pamela benji shabby llc pamela bump A. dr Dri
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:09 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're gonna talk about the science of machine learning in marketing. Joining us is duane veron. Who is the founder and ceo of media science which is a lab based audience research provider incorporating a range of narrow measures including biometrics facial expression analysis eye tracking eeg and more with state of the art labs in new york chicago and austin media. Sciences discovering actionable insights advertising technology media and consumer trends. So far this week dr duane and i have talked about how to use artificial intelligence and machine learning in consumer research and yesterday we talked about a and machine learnings innovation in martic today. We're going to wrap up the conversation and talk about how science is changing the advertising industry but before we get started with today's interview i wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations. Where upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound twenty one conferences hosted with love by hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound. Twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you mark it on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in. And that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as an organic growth channel to syndicate our content. And i use it as an advertising channel to retarget tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get it by going to lincoln dot com slash mark. Again it's one hundred dollars off of your first linked in campaign by going the lincoln dot com slash mar tech all right. Here's the last part of my conversation with dr duane. Veron founder and ceo of media. Science dr duane. Welcome back to the mark tech podcast. It's becoming a regular thing. It's becoming a regular gig. Then it's kind of how we roll around here. We get to once in the next thing you know three days later. You're still talking appreciate you coming back. And i'm excited to wrap up our conversation. So far we've talked about artificial intelligence and machine learning we talked about neuroscience and how it's changing consumer research how we can understand what some of the signals are in why people react to specific ads or media. Yesterday we talked about more artificial intelligence machine learning how that works. And how we're applying it into martin today want to specifically focus on science and advertising. It seems like there are some fundamental changes for how people react to advertising also some of the formats of advertising. So you know as we start to think in a different capacity about how we should advertise where our advertisements should go. Talk to me about how some of the technologies that you have worked with are changing marketers. Thoughts on their ad buys nad strategies. I think the biggest change that we've seen over the course of the past decade or so is that especially with premium advertising tv ads etcetera. We've really gone from a one trick. County which was the thirty second commercial to a universe of infinite possibilities when it was one format people had to fit whenever their needs were into that media. It was just a factor. These are the rules. You have a thirty second commercial figure out how to take your marketing objectives and squeeze it within that template now we live in a universe with like i say infinite possibilities so the question becomes push wrandell and there's a lot of possibilities out there so you need to have some way of really grappling with what your objectives are in the first vice. What you communication objectives are and had a measure for success and that's.

benjamin shapiro dr duane Hello margaret benji shabby llc duane veron media science martic dave chang oprah winfrey oprah austin chicago lincoln lee new york Veron Lincoln
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

06:51 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're gonna talk about the science of machine learning in marketing. Joining us is duane veron. Who is the founder and ceo of media science which is a lab based audience research provider incorporating a range of narrow measures including biometrics facial expression analysis eye tracking eeg and more with state of the art labs in new york chicago and austin media. Sciences discovering actionable insights in advertising technology media and consumer trends yesterday. Dr duane and i talked about how artificial intelligence and machine learning are changing consumer research. And today. we're gonna continue the conversation talking about some of the innovations from a. and m. l. in the mar tech industry but before we get started with today's interview. I wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love by hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound. Twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by lincoln marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in and that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as an organic growth channel to syndicate our content. And i use it as an advertising channel to retarget tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get by going to lincoln dot com slash mark again. It's one hundred dollars off of your first linked in campaign by going the lincoln dot com slash. Mar tech all right. Here's the second part of my conversation with dr duane. Veron founder and ceo of media. Science dr duane. Welcome back to the tech podcast. It's great sitting back excited to have you back on the show and excited to continue our conversation. Yesterday we talked about consumer research and specifically how media science is taking advantage of some of more cutting edge technologies monitoring the signals that people give while they are exposed to media and some sort of stimulus. Our dear hands get sweaty. Does your heartbeat go down. Does your mouth go up. When you see an ad those are all different signals. That tell us different reactions to an add. A political statement Somebody's presence so consumer research is being changed pretty dramatically by some of the testing and science. That were able to do. There's also a fair amount of artificial intelligence and machine learning that is going into the mar tech industry. Let's start off by first off defining artificial intelligence and machine learning. What are the two of them. And then i'm also going to ask you. Obviously what's the impact. They're having on the martic industry but start off with giving me the definitions of a nfl well rather than definition. I might just talk through. Because i think people here these things that they don't know necessarily what it entails and where the real revolution it's how it is that this kind of like turbo charges. everything. I mean it's really powerful implications. I hear artificial intelligence. And i think oh that stuff that google facebook twitter microsoft apple net flicks are doing and that everybody else says they're doing but really they're talking about marketing automation machine learning. Am i wrong. I feel like artificial intelligence. You need this. Giant data set and.

benjamin shapiro Hello margaret benji shabby llc duane veron media science Dr duane dave chang lincoln marketing solutions dr duane oprah winfrey oprah austin Mar tech chicago lincoln lee new york
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

01:49 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"So let's talk about the purpose of getting weird. Because i think there's actually a marketing tactic. Here we see lots of companies that try to do zany funny out of the box stuff to get noticed and it's not even just companies influencers. All sorts of people are just trying to stay in the top of the media cycle. Stay present stay top of mind. And sometimes they're doing things that maybe are considered off brand or a relevant to their brand but it just gets everyone talking and remembering them which has to have some sort of business impact. How do you figure out what the purpose is of your media strategy. How much attention you need and want attention is good attention. The reason why the episode is discussed as like the weirdest things is actually a contrarian. You where it's my job as the speaker and the person that you're listening to to convince you to not actually do weird things and the one thing that we found out very early on is that we will never trade respect for attention and we don't want to be little ourselves and we don't want to make ourselves look different than what we actually are as workers in cofounders of the business. We tried that. We did the weird thing. We did the cool things. It worked to a degree as mentioned before we created a robot in getting in multiple newspapers in the local region of where we're located in philadelphia. But it never brought in customer. Not once did it. Ever bring in the actual customer and the reason why i say that is because if you have the fundamentals in the foundation of a strong business. You won't need the disrespectful things. The marketing ploys in order to actually grow the

benjamin shapiro Hello margaret benji shabby llc jonathan grybowski dave chang Jeff bezos benji jonathan bosque oprah winfrey peggie lincoln oprah jeff visa Dr evil lee John Jonathan
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:47 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss. How design impacts your growth strategies. Joining us is jonathan grybowski. Who is the co founder of benji. A graphic design service that simplifies the creative process by offering unlimited and on demand access to dependable and vetted designers. That will deliver a project in under forty eight hours yesterday. John than i talked about his advice. For outsourcing design. And today we're gonna get weird round talk about inc five thousand weirdest growth strategies but before we get started with today's interview i wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. In hubs spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love. Bike hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision-makers on linked in and that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as inorganic growth channel to syndicate our content. And i use it as an channel to retarget mar tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation linked. In will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. There's some terms and conditions that apply. But you can get it by going to lincoln dot com slash mark again. It's one hundred dollars off of your first linked in campaign but going the lincoln dot com slash mar tech all right. Here's the second part of my conversation with jonathan bosque. Cmo of benji. Jonathan welcome back to the mar tech podcast. Great to be here again excited to have you back on the show. Yesterday we talked all about what peggie does. About outsourcing design. The role design plays really interesting stuff. Mostly if you're thinking about how to staff up your design team ruined going a little bit of a different direction today. Ready to get weird. I'm the definition So you seem pretty normal to me but then again we've only been talking for about twenty five minutes of your team or you suggested that the topic we should cover our inc. Five thousands weirdest grow strategies. So where does shooting. Jeff bezos off to the moon and a peanut shape rocket fit in terms of inc. Five thousand square this growth strategies when. That's definitely the weirder one anything peanut shape in general. I think is not the smartest idea but hey works for jeff visa so he was great for jeff bezos. Pr just in terms of the overall amount of impressions. and also i think it was austin powers. Dr evil had a peanut shape rocket on a radar. I never realized how much dr evil. Jeff bezos looked like each other. And you have to think that somebody with that much money and the ability to grow business the way that he did. You'd have to think that it was calculated right like. There's no way that it wasn't done on purpose. I can't imagine that they actually said let's go. Make a peanut shape rocket. i didn't think it was probably science. And the way that they're cutting through the atmosphere and there's no way that it could have been fully intentional just for the sake of being phallic. I wanna believe you but when you have billions upon billions of dollars. I want to also believe that you have a very sick sadistic humor. So i guess when you are the richest man in the world. It's like all right. What am i going to do next. I'm gonna fly to the moon on a dick shape rocket he asks my language. Everyone so speaking of shape rockets. The complete opposite of that is basically peggy's gross strategies. No hype that weird of things but there were some weird things. I'll kind of rattle off a couple. We created a robot was probably one of them that ended up just being a massive failure. We ended up. giving people. Watermelons cantaloupes randomly at a business networking events so instead of peanut shape rocket. You decided to go with melons. Yes yeah we went to the other end of the sexes. everyone. I didn't even think of that. But that's a really good joke. Cyrus back so you know. I think it would. It comes down to is the weirdest strategies of benji success in growth. End up being the most sexiest. And that's what makes it weird. Because i generally believe that businesses and people in general are not as obsessed with the process of actually creating a sustainable business. And i think that's the one reason why i ended up waking up. Every single day is too perfect to some shape.

benjamin shapiro Hello margaret benji shabby llc jonathan grybowski dave chang Jeff bezos benji jonathan bosque oprah winfrey peggie lincoln oprah jeff visa Dr evil lee John Jonathan
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

06:50 min | 2 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss. How design impacts your growth strategies. Joining us is jonathan grybowski. Who is the co founder of peggie. A graphic design service that simplifies the creative process by offering unlimited and on demand access to dependable and vetted designers that will deliver a project in under forty eight hours and today. Jonathan iron talk about how to outsource your design process but before we get started with today's interview. I wanted to share some exciting news. As part of our relationship with the hub spot podcast network. I've been invited to participate. In hubs spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business sales and customer success and this year's lineup includes some amazing speakers in business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love by hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound. Twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision-makers on linked in and that's why seventy eight percent of b2b marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as inorganic growth channel to syndicate our content. And i use it as an advertising channel to retarget mar tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. There's some terms and conditions apply. But you can get by going to in dot com slash mark again. It's one hundred dollars off of your first linked in campaign by going. The lincoln dot com slash mar tech. All right. here is the first part of my conversation with jonathan grybowski. Cmo of benji. Jonathan welcome to the mar tech. Podcast thank you so much for having me excited to have you on the show excited to talk a little bit about design first and foremost tell us about penn g You know how long you've been at the company. What do you guys do. And she's been around for about for five ish. Years grew from literally zero people with absolutely no funding to some around two hundred plus people within the organization. Penny as a whole is a on-demand graphic design service. That really challenges. The way graphic design is being received. You have this. Traditional freelance model or even in-house model. Where people you hire ex. They receive why hendi is more or less like a swiss army knife. When it comes to graphic design under one membership with benji you can have a illustrator a web designer a social media artists so on and so forth and you're only paying five hundred dollars a month. We have a pretty easy to use tool and dashboard where you submit your projects and it gets sent all across to the designers that are best suited for it and then we deliver it back to you in under forty eight hours. So what do you think about design. There's a couple of different ways to staff at a team. You mentioned in house. Those design agencies. I'd put pension the outsource workflow type process. And then there's tools and technology through canada in there as well before you figure out which one of those mediums to go through. I think it's worth thinking about what the purpose of design is and how it really impacts your brand from a marketing and growth perspective. So talk to me a little bit about what role design should play in modern organization. I think the bias answer. That is most likely that you'd want to hear from me right now. Is that designers everything but more often than not it's really not designers everything except you know amazon dot com not the prettiest website but pretty effective. Yeah i would say to kind of the point.

benjamin shapiro jonathan grybowski Hello margaret benji shabby llc peggie Jonathan iron dave chang oprah winfrey oprah mar tech lee hendi Lincoln lincoln Jonathan swiss army benji
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:47 min | 3 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs. And we've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss the past current and future of marketing joining us is tricia gelman. Who has the cmo of drift. Which is a conversational marketing platform. That combines chat email video and automation to remove the friction from business buying by starting conversations with customers now on their terms not in later days there are over fifty thousand businesses that use drift today to generate more revenue shrink sales cycles and make buying easier and today tricia and i are going to talk about the three eras that are defining marketing starting off deep pre digital era. But before we get started with today's interview. I wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love. Bike hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by deadline funnel if you're a content creator ecommerce entrepreneur or performance market. A your success depends on how well your offer converts into sales whether using automated email sequences webinars launches or chat bots deadline funnel boosts your conversion rate and turns more leads into clients deadline. Funnel is trusted and loved by thousands of marketers like you to put their best offer in front of their best leads at the best possible time. And they do it. In a way that eliminates procrastination the deadline funnel software uses authentic personalized deadlines to increase urgency and social proof that increase trust to make marketing way more profitable and now you can test deadline funnel completely free for fourteen days. Visit deadline funnel dot com slash martic. That's deadline da d. l. i n. e. funnel f. u. n. e. l. dot com slash mar tech deadline funnel dot com slash martic to start your no obligation free fourteen day. Trial deadline funnel. Don't let procrastination her ear sales. Okay on with the show. Here's the first part of my conversation with tricia. Galman cmo of drift tricia. Welcome to the mar tech podcast. Thank you so much for having me really excited to have this conversation about the ariza of marketing and how. The role of marketing changed over the past three to four decades. I'm excited to talk sort of high level about marketing and thinking about mostly the past and you know not to age you but you have been around and seen some things. You were an employee at the earlier days and apple. You've moved through some very prominent companies. Believe you were at adobe as well and now onto drifts that you've seen marketing and specifically marketing technology companies evolve for a while. But start and talk about the past and honestly this is probably the ear that was before both of our times but were breaking this conversation up into three segments the pre digital era the internet age and the the revenue era. Let's talk about the pre digital age. What sticks out to you. And how do you think about what marketing was like really before the rise the internet. It's interesting that you ask about that. Because honestly i was not a marketer. I had no ambition to be a marketer at that time. And i was actually told in a reorder an apple that i was a marketer and i went home and i cried because i thought that this era of what we call sort of the brand and billboard era i would call it. You know it was like madmen. It was the group of people that sat in the corner. They smoke their cigarettes and it was really exclusive. But it didn't really have any proof points of what it was doing. And i thought well i came to work at apple because i was gonna make a huge difference and now i've been put in the corner to be a marketer and what i learned and this was actually a little bit before this electronic era that we went into i was before people were looking at tracking their marketing in a crm or doing google edwards and things like that and i was able to help shape the conversation i was able to create partnerships was able to get apple in front of people in the business world in a way that helped to drive the brand and grow the business which is the main purpose of marketing. I'm glad that you mentioned the madman. Era first off. Because it's one of my favorite shows. And i think that the don draper figure in madman hopefully everybody. That's listening to this podcast. As heard of don draper or knows who that character is is kind of emblematic of not only. The era in the sense of marketing seems to be a bunch of older white dude's drinking bourbon and having cocktails with advertising agencies thinking about branding but it also talked a little bit. About what the strategies are i think of the pre digital era of marketing being centered around print radio. And maybe out of home. Am i getting that right. You are sort of more active in marketing. Than i was at the time. Yeah i mean. I think those are the big things and i think. That's why i kind of call it like the billboard era because they think that was one of the preeminent ways that people marketed at that time and the thing that's in common with all of these is that they're hard to measure if you think about you know how you engage with a newspaper or if you saw an ad on the highway that you're on your way to go shopping today maybe not on your way to work. Then how can you measure that. I mean in the day especially there. It was very hard and so it was mostly through buzz in bas kind of fluffy. But i really. That's what you would do back in the day as you would kind of poll people's through phone calls and figure out. Have you heard of this brand. How did you hear about this brand. What do you think they.

benjamin shapiro martic Hello margaret benji shabby llc tricia tricia gelman dave chang Galman apple oprah winfrey oprah lee don draper adobe google
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:43 min | 3 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear. Call action that. It's just a matter of timing. Welcome to the mar. Tek podcast a benji shabby llc production in this podcast. You'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss out of home marketing. And the post pandemic world joining us is cherian. Thomas who is the co founder and ceo of octopus interactive which is the largest network of rideshare screens throughout the united states. Octopus provides advertisers. The opportunity to reach captive engage audience through their location based interactive video platform and their drivers earned cash better tips and approve ratings by enhancing. The customer experience for the riders. Yesterday charing an. I talked about whether out of home is effective in the post pandemic world. And today we're going to continue the conversation talking about the return of rideshare as a premium digital marketing channel. But before we get started with today's interview wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love by hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound. Twenty twenty one lineup or to register for the conference for free could inbound dot com. That's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by deadline funnel if you're a content creator ecommerce entrepreneur or performance marketing. Your success depends on how well your offer converts into sales whether using automated email sequences webinars launches or even chat bots deadline funnel boosts your conversion rate and turns more leads into clients deadline. Funnel is trusted and loved by thousands of marketers like you to put their best offer in front of their best leads at the best possible time. And they do it. In a way that eliminates procrastination the deadline funnel software uses authentic personalized deadlines to increase urgency and social proof that increased trust to make marketing way more profitable and now you can test deadline funnel completely free for fourteen days visit deadline. Funnel dot com slash. Tek that's deadline. Da d. l. i n. e. funnel f. u. n. n. e. l. dot com slash mar tech deadline funnel dot com slash martic to start your no obligation free. Fourteen day trial deadline. Funnel don't let procrastination her ear sales all right. Here's the second part of my conversation with cherian. Thomas co founder and ceo of octopus interactive jerry. And welcome back to the mark tech podcast rates back. Ben accent have you back on the show and to continue our conversation. Yesterday we focus more on out of home. Broadly the idea that people are leaving the house. Were not just focused at home. So we're basically getting more impressions in different places and it's changing the marketing mix billboards transportation and octopus specialty marketing in rideshare. I wanna double click and talk about where your bread is buttered. And how rideshare is an opportunity for marketers. Talk to me about the rideshare market and how it's grown and then how marketers can take advantage of it one of the things that's important to note is just like folks went from television to desktop desktop to mobile. We feel that the next place to consume media will be motorized. You can go from rideshare to robo taxis autonomous vehicles and rideshare israeli this unbelievable setting where you have dwell time. I'm not driving the vehicle. So i can be entertained. It could be productive. I can watch videos. Listen to music socialize and so forth and that's where we see this huge on lock right this unbelievable amounts of dwell time in a captive setting. And then you layer in. Who is the uber and lift rider and the audience demographics are just you know that quintessential consumer that eighteen to forty nine. That's hard to reach high disposable income travelling in and around cities and so not only. Is it valuable setting. but it's also extremely valuable audience. I understand the audience is valuable. And i understand that they are captive. They also have a cell phone because they called an uber because they call the lift so the medium that octopus uses putting screen built into the rideshare he just hanging an ipad off the back of a chair or something obviously mounted so people aren't running off with them but yeah it's mounted of the cussing cases and you're right people have their phones. They also can look out the window. They can also talk to the driver. We are the largest screen in the room. they spit out money and prizes for engaging with it. And you're gonna get content on our screens that you just cannot get on your phone. For example if you're playing trivia against hundreds of thousands of other uber and lift riders to win prizes. Right that's happening on our screens. Not on the phone and then also our brand partners are giving us exclusive games that you're not able to plan your fun. Talk to me about targeting. You mentioned that the audience is a captive audience. Eighteen to forty five generally more urban bouncing around the city getting from point. Eight to point b. Are you able to target based on demographics or able to target based on some sort of signal from their phone or is it more just mass media targeting it's more aggregate right. I mean from our standpoint. We want a value people's privacy and we wanna make sure that we can target either based on day time weather so the experience on that tablet is going to be different on a tuesday at six. Am than it is on a friday night at eleven pm at the same time. We're also doing a lot of location. Based targeting rights at depending on. If you're close to an airport then we can deliver different content. Different ad units than if your near a restaurant district so it is more about the aggregate rideshare audience and less about ham delivering this ad to ben shapiro. It's more about.

ben shapiro cherian Hello margaret benji shabby llc octopus interactive dave chang martic Thomas co octopus interactive jerry oprah winfrey oprah Thomas rideshare lee united states Ben
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

08:03 min | 5 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Inspiration on how to grow business. Listen learn and grow with the hub spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs clients. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching to the right person with the right message and a clear. Call that action that it's just a matter of timing to the mar. Tek podcast. A benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss. How relationships with smartphone carriers are becoming more relevant for marketers. Joining us is adrian veld highs. Who is the chief revenue officer at mobile posse which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders notably there. Firstly mobile technology is a suite of services carriers built into smartphones to create engaging experiences without having to use open load search or wait for content and today adrian is can talk us through some of the changes in smartphone usage behavior and new location data. This podcast is sponsored by hub spot. So why is it so important to have reporting as part of your company's crm. Well have you ever spent a day. Nip d in spreadsheets reconciling. Different data sources. Trying to figure out what's actually driving your business performance. The reality is that when teams use multiple systems the data informing your insights becomes incredibly difficult to reconcile and trust hub spot. Sierra was built differently. It was handcrafted from the ground up and not cobbled together through acquisitions so rather than having insights locked away in different silent systems. Your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your business performance across marketing sales services. The whole team help spot will help your team adapt and evolve as fast as the changes in your market by enabling you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity. Got a hub. Spot dot com. And this podcast is also sponsored by lincoln marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you it on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in and that's why seventy eight percent of b2b marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as an organic growth channel to syndicate our content. And i use it as an advertising channel to retarget martic podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get it by going to lincoln dot com slash mark. Again it's one hundred dollars off of your first linked in campaign by going. The lincoln dot com slash mar tech. Okay here's my conversation with adrian veld heist chief revenue officer at mobile posse hadrian. Welcome to the mar tech podcast. Ben thanks so much for having today. It's great to have you here excited to have our conversation and honestly this puts me back a little bit to my ebay days. When i first started working in marketing i was working for ebay in the business development team and my responsibility was to go do what at the time we called portal and partner relationships and it was basically all the fixed placements on oem carriers and with some smartphones trying to get things like desktop icons onto the desktop because the most important real estate a marketer can have is the first screen experience or at least. That's what we thought back in the day. Seems like you work in a relatively similar medium. I'm sure it's more sophisticated than desktop icons on. Hp computers around the world. Like i was managing. Tell me a little bit about you. Your company what do you guys do. Yeah what a long strange trip. We've been on right. It's been a decade since the end of the desktop icon marketing strategy. Well the more things change the more they stay the same. I guess so. In many ways the idea of being i having a sort of i shot first impression still incredibly relevant and it has been certainly for advertising marketing and really just reaching consumers or deemed. The imports aren't age. The new york tax. What could be more influential than that. So we're certainly firmly in that space mobile we do with. Us mobile carriers in increasingly aspirations abroad are premise. Really is understanding. Carriers needs in their desire to reach their consumers and consumers desire on a rich user experience in that starts with the moment they unlock third us at that very moment so often more than at the time based on our research. They really don't have any particular goal of nine. They don't have any real reason to unlock their device except entertain me. Distract me give me a little bit of information. So we've built a platform in service. That really serves that knee. This goes back to the marketing one. Oh one the four. Ps of marketing which honestly had so far removed from college. That i'm not sure. I remember all the four p.'s. Product placement positioning price pandemonium. There's all sorts of peace positioning is one of them and my biggest takeaway and one of my biggest learnings from the experience. Managing the relationships at ebay was it really matters staying in front of people and having a fixed placement. A place where somebody can go and know that they're going to be able to find your services and basically being there when they're making the decision how they want to operate with their device if you can stay present and get more impressions. You're more likely to have business. Results talked to me about how the experience for consumers has changed with the rise of smartphones. Being sort of the default device there are no real desktop icons those placements move around. What impact has that had on consumer behavior. Well i think that's a great observation. That while our behaviors certainly have changed is the mobile consumers. The is really happened. Ever since the launch of the iphone for native user experience is largely unchanged everybody's.

benji shabby llc benjamin shapiro adrian veld mobile posse lincoln marketing solutions adrian veld heist mobile posse hadrian adrian lincoln ebay Sierra Lincoln Ben Hp new york Us
"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:06 min | 5 months ago

"benji shabby llc" Discussed on MarTech Podcast

"This podcast is a proud member of the hub. Spot podcast network as the podcast industry. Continues to grow hub. Spot is looking to provide more value and educational materials by expanding its audio offering through partnerships with top business. Podcasts like the mar- tech podcast each podcast and the hub spot podcast network offers experience related to one field marketing sales service operations but together our podcast. Mika collections that covers the scope and mastery that every business needs to find success. The hub spot podcast network is the audio destination for business professionals who seek the best education and inspiration on how to grow business. Listen learn and grow with the hub spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs clients. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss how to be good neighbors when it comes to sharing fence with your sales team. Joining us is ryan rude. Who is the founder and ceo at lake want which is an agency that works with startups social enterprises and growth driven brands to plan strategize. Execute digital marketing programs. Like one helps their clients across a diverse set of industries from technology to manufacturing and professional services. And they help them find traction drive demand and grow revenue. And today ryan is gonna talk us through the value an incremental. Roi of sales and marketing alignment. This podcast is sponsored by hub spot. So why is it so important to have reporting as part of your company's crm. Well have you ever spent a day neipp. D in spreadsheets reconciling different data sources. Trying to figure out what's actually driving your business performance. The reality is that when teams use multiple systems the data informing your insights becomes incredibly difficult to reconcile and trust pub spot. Sierra platform was built differently. It was handcrafted from the ground up and not cobbled together through acquisitions so rather than having insights locked away in different silent systems. Your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your businesses performance across marketing sales services. The whole team helps spot will help your team adapt and evolve as fast as the changes in your market by enabling you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity. Got a hub. Spot dot com. And this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion makers on linked in and that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as inorganic growth channel to syndicate our content. And i use it as an advertising channel to retarget mar tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get it by going to lincoln dot com slash martin again. It's a hundred dollars off of your first linked in campaign by going to lincoln dot com slash. Mar tech. okay. Here's our conversation with ryan. Rude founder and ceo at lake one ryan. Welcome to the mar tech podcast. Thanks ben happy to be here very excited to have you on the show excited to talk a little bit about how we can be neighbors. Were recording this at the beginning of the year. Let's start off on a good fit sales and marketing sit next to each other. Sometimes we argue about. You know who's responsible for what what's the right way to build a good relationship between sales and marketing teams. And why does it actually have a business impact. It's the age old battle right. I mean anybody that sat in marketing seed or anyway. The sat and sale seat always at some point in their career. They pointed the finger at somebody else in blame them for failure to hit some goal. It's the rare few that have sat in both seats and realize the pain of having the accountability to the same goal which is growing the business so over the course of building and growing lake one we just inevitably saw the fact that these two teams really should be want. Mission both have responsibility for revenue and at the same time people say talking about sales and marketing alignments marketing and we start having those conversations with our clients of well. I'm going to go a little obscure here and talk about an old movie. Glengarry glen ross where the sales team has always complaining about the quality of the leads and the marketing team is saying you know you should convert the leads before we give you the good ones so you mentioned that these should be one team and in my mind. The reason why there are actually separate teams is how they're evaluated and compensated. The sales teams job is to hunt and kill and they are paid on commission and the marketing team. You know is to post to get leads and were salary to we get the cush job but we get fired. I that's generally how it works. Talk to me about the collaboration between the two teams at how is that changing. Why are they less.

"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

08:14 min | 5 months ago

"benji shabby llc" Discussed on MarTech Podcast

"Inspiration on how to grow business. Listen learn and grow with the hub spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs clients. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours. We're reaching to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome back to the tech podcast. Today we're going to continue our discussion but had a modernized your digital marketing strategies and analytics. Joining us again. Is steve kager. Who is the chief product officer at rocket source which is a progressive digital services company providing innovative solutions in strategy consulting creative technology data and operations grounded in and end customer experience and intelligent operations rockets or solves complex challenges for the most disruptive and market leading brands in the world. And yesterday stephen. I talked about how to manage a digital transformation and today. We're gonna talk a little bit about what's called journey analytics. This podcast is sponsored by hub spot. So why is it so important to have reporting as part of your company's crm. Well have you ever spent a day. Nip d in spreadsheets reconciling. Different data sources. Trying to figure out what's actually driving your business performance. The reality is that when teams use multiple systems the data informing your insights becomes incredibly difficult to reconcile and trust hub spot. Sierra platform was built differently. It was handcrafted from the ground up and not cobbled together through acquisitions so rather than having insights locked away in different silos systems. Your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your businesses performance across marketing sales services. The whole team helps bought will help your team adapt and evolve as fast as the changes in your market by natan you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity. Got a hub spot dot com. And this podcast is also sponsored by conversion fanatics all right. You've spent the last few years helping your company. Grow to seven maybe eight figures revenue. But how do you know that you're not leaving money on the table. While if you haven't fully optimized your website for conversions than the answer probably is that you are. That's why you need to join. Companies like clorox birthdays and click funnels and use conversion fanatics conversion fanatics runs thousands of marketing experiments. Every year for their clients to help them optimize their website conversion rates and they contest anything. Ab testing different website. headlines called actions. Faq's what's the ideal number of fields for your intake forms. What's the difference between your mobile versus. Desktop designs and you see conversion fanatics uses those test results to create an optimized and customized plan for your company to help you get more customers. Scale your traffic faster and see more. Profit and best of all conversion fanatics makes it easy for you. They've already optimized the crap out of hundreds of websites and they have an extensive test volt of proven winners to draw from. Plus they handle everything from idea and you ex design to development and execution and of course. They're co founder and president. Justin christianson was one of the first ever guests on the mar tech podcast. So they're friends of the program. All right brass tacks the biggest. Roi has always optimizing your own website. Make the most out of the prospects that are already coming to you so get started today. With conversion fanatics good conversion fanatics dot com to get a free audit where conversion optimization specialist will analyze your site and give you over a dozen conversion boosting ideas for free it's conversion fanatics dot com so get optimizing with conversion phonetics and this podcast is also sponsored by the wicks partner program. Look iran a professional services business. Right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at great their website built into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. So the wicks partner programs going to help you find. Some business earns some revenue for every website that you can create and they're backed by wicks as industry leading security incite performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. Okay here's the rest of my conversation. With steve tiger chief product officer at rocket source steve. Welcome back to the martic podcast. Thanks so much. Glad to be here. Great to have you back. Yesterday we talked a lot about digital transformations the idea of getting the right amount of data to flow to the right people. So you can connect your brand experience to your customer experience. And it's a process that all brands have to continually do to stay relevant. There's this notion of journey analytics which is helping understand the connection of brand to customer to experience talk to me a little bit about how you define journey analytics. And how are you implementing that into your practice and terms of journey analytics. Our customer journey analytics wehrley. What it comes down to is tracking a customer from the very first time they've ever heard of your brand to them actually purchasing your product to then becoming hopefully a brand ambassador now telling their friends and family about your product so what during analytics ultimately is trying to do is track every single touch point for that customer for example. Let's say they saw an ad on facebook for you. They clicked on the ad they go to your website. They look your website for a little bit. They exit out the next day. They get served Retargeting ad from you. Then they go onto google. Maybe do a little review of your product or service. Then they go back to your website. Maybe they go to facebook to look at some more reviews and then ultimately make this decision of saying. Hey i'm going to purchase this product from there. They buy the product and what happens unfortunately a lot of brands out there. They stop at that point on there. Such a huge opportunity where you can continue to market to those people from qualitative data understanding how they're feeling about the product to ultimately saying. How do we get that person to tell her friends and family. About how amazing this products or services and then ultimately getting them to again not brand loyalist. A ran advocate side of the bow tunnel. And say okay. This company is awesome. I want to tell us about it. And so at the core of it is tracking a user.

"benji shabby llc" Discussed on MarTech Podcast

MarTech Podcast

07:57 min | 5 months ago

"benji shabby llc" Discussed on MarTech Podcast

"This podcast is a proud member of the hub. Spot podcast network as the podcast industry. Continues to grow hub. Spot is looking to provide more value and educational materials by expanding its audio offering through partnerships with top business. Podcasts like the mar- tech podcast each podcast and the hub spot podcast network offers experience related to one field marketing sales service operations but together our podcast. Mika collections that covers the scope and mastery that every business needs to find success. The hub spot podcast network is the audio destination for business professionals who seek the best education and inspiration on how to grow business. Listen learn and grow with the hub spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs clients. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching to the right person with the right message and a clear. Call that action that it's just a matter of timing to the mar. Tek podcast. A benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're going to discuss how to modernize your digital marketing strategies and analytics joining us. Is steve kager. Who is the chief product officer at rocket source which is a progressive digital services company providing innovative solutions in strategy consulting creative technology data and operations grounded in and and customer experience and intelligent operations rocket source solves complex challenges for some of the world's most disruptive and market leading brands. And today's stephen. And i are going to talk about how to go through a digital transformation. This podcast is sponsored by hub spot. So why is it so important to have reporting as part of your company's crm. Well have you ever spent a day. Nip d in spreadsheets reconciling. Different data sources. Trying to figure out what's actually driving your business. Performance look reality is that when teams use multiple systems the data informing your insights becomes incredibly difficult to reconcile and trust hub spot. Sierra platform was built differently. It was handcrafted from the ground up and not cobbled together through acquisitions so rather than having insights locked away in different silent systems. Your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your businesses performance across marketing sales services. The whole team helps spot will help your team adapt and evolve as fast as the changes in your market by enabling you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity. Got a hub. Spot dot com. And this podcast is also sponsored by conversion fanatics all right. You've spent the last few years helping your company. Grow to seven maybe eight figures revenue. But how do you know that you're not leaving money on the table. While if you haven't fully optimized your website for conversions than the answer probably is that you are not why you need to join. Companies like clorox birthdays and click funnels and use conversion fanatics conversion fanatics runs thousands of marketing experiments. Every year for their clients to help them optimize their website conversion rates and they contest anything. Ab testing different website. headlines called actions. Faq's what's the ideal number of fields for your intake forms. What's the difference between your mobile versus. Desktop designs and you see conversion fanatics uses those test results to create an optimized and customized plan for your company to help you get more customers. Scale your traffic faster and see more. Profit and best of all conversion fanatics makes it easy for you. They've already optimized the crap out of hundreds of websites and they have an extensive test volt of proven winners to draw from. Plus they handle everything from idea and you ex design to development and execution and of course. They're co founder and president. Justin christianson was one of the first ever guests on the mar tech podcast. So they're friends of the program. All right brass tacks the biggest. Roi is always optimizing your own website. Make the most out of the prospects that are already coming to you so get started today. With conversion fanatics good a conversion fanatics dot com get a free audit where conversion optimization specialist will analyze your site and give you over a dozen conversion boosting ideas for free it's conversion fanatics dot com so get optimizing with conversion phonetics and this podcast is also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at great their website built into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. The wicks partner programs going to help you find. Some business earns some revenue for every website. That you can create an. They're backed by wicks industry leading security and performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagined. What your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. Okay here's my conversation with steve. Kager chief product officer at rocket source. Steve welcome to the mar tech podcast. Hey thanks thanks for having me. I appreciate it excited to have you on the show and excited to talk a little bit about modernisation of how companies think about digital marketing. We've been doing this for. I don't know ten to twenty years depending on what your brand is focusing on digital and it's changing everyday first off. Tell us a little bit about your background about your company. And let's talk about some digital marketing modernisation. Yeah absolutely my name. Steve again and i am one of the founders. Are three of us here at rock source and my personal background has actually. I have a degree in marketing finance. But i really was drawn toward design i. Did you know logo design. Branding design more fat into website. Design back in college ultimately. Got really the you i you x. Filled and app design and then Merged in my design consulting company creative studio with technology company as well as a strategic consulting company to form rock source rock sources a technology consulting company focus specifically on.