19 Burst results for "Benjamin Shapiro"

"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

07:04 min | Last month

"benjamin shapiro" Discussed on MarTech Podcast

"Call that action that it's just a matter of timing. Welcome to the martech podcast, a band Jeff LLC production. In this podcast, you'll hear the stories of world class marketers that use technology to drive business results and achieve career success. Will unearth the real world experiences of some of the brightest minds in the marketing and technology space, so you can learn the tools tips and tricks, they've learned along the way. Now here's a host of the martech podcast, Benjamin Shapiro. Welcome to the mar tech podcast. I'm your host Benjamin Shapiro and today we're bringing you a special edition of the martech podcast specifically for the inbound 2021 conference. But before we get to today's interview, we've got a marketing minute brought to you by a fellow member of the HubSpot podcast network. John jans is the host of one of my favorite shows that duct tape marketing podcast, which focuses on helping small businesses learn from authors, experts and thought leaders. And today, in 60 seconds or less, John is going to answer one of our listener questions, which is from Jordan Cooney, who is the founder of pre visible. Jordan asked, what marketing channels do you see as areas for growth that won't be disrupted by COVID in 2021? Okay, here's John's answer. I think a great untapped area for growth is good old networking. Now, a lot of people get networking wrong because they think that they're going to network with folks to find customers. Find clients. But networking is really all about meeting with folks who can introduce you to customers prospects and clients. Now, you don't have to just think Chamber of Commerce networking. Networking is all about finding people who have your ideal customer in mind who maybe have them as their customers and figuring out a way to offer great value to that person. Maybe you provide a service for them or maybe you provide content for them or maybe you actually agree to do say a webinar for their audience. You can do this over and over and over again and in many cases get introduced to literally thousands of prospects by good old networking with content by adding value. Thanks, John. If you're interested in hearing more from John Gantz on the duct tape marketing podcast or any of the other great hosts on the HubSpot podcast network, go to HubSpot dot com slash podcast network. Okay, on with today's interview. Joining us is a foua aben, who is the associate Professor of department of marketing chair at Howard University, which is a federally charted historically black research university in Washington, D.C., with notable graduates that include congressmen Elijah Cummins, Nobel laureate, Toni Morrison, recording star, Sean puffy combs, and the current vice president of the United States of America, Kamala Harris. And today, afoot and I are going to discuss why marketers need to listen to black voices. But before we get to today's interview, I want to share a message from our sponsor HubSpot. It's October, meaning scary is everywhere. When we say scary, obviously, women clunky rigid patchwork solutions, masquerading as CRM platforms. Spooky. Well, the HubSpot CRM platform scales and flexes as your business grows. So no matter what spooky thing lies around the corner for your business, your CRM platform will be ready if you use HubSpot. So whether you're just getting started or looking for a robust system, HubSpot is the number one CRM platform for scaling your business. Learn more about how you can customize your CRM platform with HubSpot and HubSpot dot com. This podcast is sponsored by ad rule. Did you know there are over 250 million digital shoppers in the U.S.? Ecommerce brands don't have to be everywhere. They just have to be everywhere that their customers are. And that's exactly what ad roll allows them to do. That role is a Shopify integrated ecommerce marketing platform that's already met a 160 million U.S. shoppers through their AI driven machine learning. So they can give your brand the power to connect with your customers wherever they are. With that role, your ecommerce store will get proprietary insights to help you engage customers across channels and devices with their ads, emails and product recommendation solutions. Admiral delivers up to a 15 to one return on ad spend by helping ecommerce brands create connected experiences for their customers. So to learn more about ecommerce marketing best practices from the best in the business. Go to ad roll dot com slash martech. That's add roll. Dot com slash martech. Admiral, ecommerce marketing that actually monetizes. All right, here's my conversation with afua aben associate professor and department of marketing chair at Howard University. I thought welcome to the martech podcast. Then I'm so excited to be here. Thank you so much for inviting me to chat with you about why marketers need to listen to black voices. I'm excited to have you as my guest. I'm also excited to be chatting in front of the inbound 2021 conference crowd. We're trying to do something that's a little unique and incorporating some audio into the conference experience and not only is this to me an interesting topic, but an interesting format for us to live some marketing message and materials. So are you ready to do something new and exciting for the inbound crowd? Yes, I am and how low to all of the 2021 inbounding. What's up in batteries we're excited to chat with you. So look, we've got a lot to cover in terms of marketers, diversity, why black voices need more attention, but I want to start off talking a little bit about you, who and what you teach at Howard University talk to me a little bit about the marketing program and what you're up to at work these days. So like you said, I am the department chair. I've been in this role for two years before that. I was an assistant professor before that I was a PhD student at University of Pittsburgh. And I came to Howard because I realized that I had an opportunity to shape and mold the brightest minds in the world and have a positive influence from their lives in that way. So I'm so excited to be here. We're doing a lot of innovative things specifically around hands on experiential learning. So for instance, we participate in a university wide program between Amazon Studios and Howard University where our students get to go out to LA for semester. They get to gain hands on experience and knowledge related to the entertainment industry and they also get to intern within the department. We're also partnering with companies like Steve Madden to enhance our retail curriculum. Our students are actually going to be able to host a pop up shop, sponsored by Steve Madden. We're also launching a sales fellowship in conjunction with Vanguard. And we're doing all these other really exciting things to make.

Benjamin Shapiro Jeff LLC department of marketing chair John jans HubSpot Jordan Cooney John Gantz Howard University aben black research university Washington, D.C. Elijah Cummins John Sean puffy combs U.S. Kamala Harris Toni Morrison afua aben Chamber of Commerce Jordan
"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

01:44 min | 2 months ago

"benjamin shapiro" Discussed on MarTech Podcast

"In the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the mar tech podcast benjamin shapiro. Welcome back to the mar tech podcast. Today we're going to continue our discussion about how. Snb's could build personal relationships with customers at scale. Joining us is craig klein. Who's the president and ceo at sales. Nexus which is a comprehensive solution for crm marketing an email automation and lead generation for companies of any size sales. Nexus helps its customers with prospecting campaigns lead.

benjamin shapiro craig klein Snb Nexus
"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

08:11 min | 2 months ago

"benjamin shapiro" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs. And we've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast. Benjamin shapiro welcomed a summer slump week on the mar tech podcast this week. Were to talk about how to win marketing despite the seasonal downturn joining us today is pamela bump who is a senior manager of audience. Growth at hub. Spot up spot is leading. Crm platform that provides software and support to help businesses that want to grow better. Their platform includes marketing sales services and website management products that start free and scale to meet their customers needs at any stage of growth and outside of being a wonderful platform for marketers. They are also a sponsor of the mar tech podcast so far for summer slump. We've talked about what this summer. Marketing slump is what channels. Don't do well in the summer. What channels do perform in the summer and yesterday we talked about a recalibrate your marketing for the summer figuring out how to use that time if you're not just focused on direct response results today. We're going to wrap up our conversation by talking about how to keep your job while you're on vacation during the summer all right. Here's the last part of my conversation with pamela. Bump senior manager of audience. Growth at hub spot pamela. Happy friday and welcome to the last episode of summer slump. Week on the mar tech podcast. Yeah happy friday. Great to be here. It has been a blast. I feel like this. Podcast has been a vacation this week. It's been a pleasure to chat with you. You've done such a nice job walking us through. What is the summer slump. What does work for your marketing channels. Social media what doesn't work email and events and yesterday we talked about what to do with your time during the summer. If everybody's out and you can't focus on direct response marketing you can build your infrastructure you can bank your content you can work on your processes so pamela as marketers. Get a break as well. Some of us wanna take a vacation but you know marketing never stops how marketers keep their job while they're on vacation i think there's two elements to marketing teams keeping their jobs while on vacation. I you look at the marketer the marketer which i'll use myself as an example we've all been through a wild year we've had a lot of pivots. Twenty twenty was so wild and unprecedented. We all wanna break. I wanted a break. Everyone on my team definitely wants a break but we want to take that break without throwing any of our processes off so one of the things that i do is focused on really strong communication. I regularly have one on ones with teammates that i work with most often and at these one on ones i might give them a heads up saying. Hey i'm gonna take some time off at this time. If you're going to take some time off let me know. And then we'll come up with a plan of how we can best prepare each other for this time off so we make initial plans there and then on top of that. I will email my team. And i'll say just a heads up that next week. I will be off from this date to this date. Here is my out of office. Plan for example when i'm running emails. I usually schedule the blogs emails a week or so ahead of time. If i'm going to be out. But i will pick another responsible person. A. dr is what we call them. A designated responsible individual to take over the email of something needs to be changed or content. Isn't gonna go out that we've scheduled so that's one of those things l. Include in my out of office plan of who to reach out to. If something urgent happens. And i will also remind people of when they can reach out to my manager could she can make calls for me usually end. That's just a good way to remind people that i'll be out. Usually nothing urgent will happen in the summer. When i when i have taken time off but it's good to have that information and people know whether something is something they should email me about and i'll return the message as soon as i get back or if it's something needed to reach out to another teammate. About but i usually try to schedule as much in advance as possible and then make a little out of office plan. I think there's two things to think about here one. There is making sure that you've done the work that you need to do to execute the business while you're out of town and to figure out who's responsible to manage the processes that you normally take care of while you're gone when i go on vacation i've got a record podcasts. Because we're a daily show and we published content every day all year long. So i've got to have that content recorded before i leave now. My team is editing and publishing the content and coordinating with the guest but inevitably something always goes wrong. While i'm out. So how do you figure out how to troubleshoot. What do you do when something goes wrong while you're out of town when something goes wrong if it's an immediate emergency like a catastrophe is happening. If i don't log in something bad could happen. I usually do give my closest teammates. My cell phone number and they can reach out to me but we try to avoid that kind of thing at hub spot. We want to have people have their time off. So one of the things that might seem as great at israeli respecting time off and another thing that they're great at is kind of negotiating how we'll kind of switch up duties if we need to and encouraging people to ask for help so one of the things i've had to do as i've grown as a manager is learn when to ask for help and when you're taking that time off it's very important to ask for what you need. You do have to create all this content head of time but sometimes your teammate might be willing to help you so it never hurts to ask if you can have assistance and then you offer to help them when they take their time off so you can have that joint coverage and then you come up with the initial out of office plan. That is one of my ways of avoiding any kind of urgent need for me to be going online where people can see through my out of office plan. What types of questions are just needed to ask to another. Dri what types of questions are something they could email or slack me for and hour respond within five days or something. What's in non urgent question or task to ask me about And then they'll learn about what tasks or urgent needs are Justifiable to reach out to my manager or text me about so. The out of office plan usually outlines those things and the levels of urgency that you need to follow when the person is out so i think setting boundaries for yourself is very important but it's also important to ask for help when you need to and then still be available if something wild happens but i think if you can set those boundaries and be completely unavailable for a week. That's ideal that's something.

benjamin shapiro Hello margaret pamela benji shabby llc pamela bump A. dr Dri
"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

06:39 min | 2 months ago

"benjamin shapiro" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four thirty six hours for reaching out to the right person with the right message and a clear. Call action that. It's just a matter of timing. Welcome to the mar. Tek podcast a bench. Llc production in this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to summer slump week on the mar tech podcast this week. We're gonna talk about how to win marketing despite the seasonal downturn joining us. Today is pamela bump who is a senior manager of audience. Growth at hub spot. Up spot is the leading. Crm platform that provides software and support to help businesses that want to grow better. Their platform includes marketing sales services and website management products that start free and scale to meet their customers needs at any stage of growth and outside of being a wonderful platform for marketers. They are also a sponsor of the mar tech podcast. So far for summer slump week pemelin. I've talked about. What is the summer marketing slump. What channels dip during the summers what channels potentially see a bump during the summer and today we're gonna talk about how to recalibrate your marketing based on seasonality. All right here is the fourth installment of summer slump week with pamela bump senior manager of audience. Growth at hub spot pamela. Welcome back to the mar tech podcast. Thanks it's great to be here thrilled to have you back and i'm excited to talk. Not only about. What is the summer slump. What happens with goes up. Book goes down specifically today. One talk about what do you do. How do you recalibrate. We've said so. Far your email marketing efforts might not work as well. Your event marketing strategy probably should be put on the side but your social media campaigns pushing content out to people might be relevant. How do you figure out how to recalibrate and make the most out of the summer months that you have if you are in fact still working so one of the things that people can mistakenly do. When they're seeing that they're having a slump is panicked and say we need to do everything a hundred and fifty percent. We need to try everything. Do everything and really try to rebound as much as possible. But sometimes that's just not possible. Usually when you're working with a team. They have banned with personal bandwidth that they can hit. So you don't wanna be going on all cylinders just trying to do everything you possibly can actually. This is a great time. Where many of the leaders. I have interviewed in spoken with as well as my own team. We tried to recalibrate as you mentioned and use this time to strategize so if we are having a seasonal slump which we can tell from historical data we look back on years past twenty twenty twenty nineteen year before we look at our historical data and see what dips did we have in the past. We have traffic dips on these. And if so. That's usually a seasonal slump if it's a huge dip. That might be something where you might wanna do. More serious course correct but if it's a regular standard dip and it's very similar to previous years you might not be in as much danger and you probably shouldn't panic too hard. What i would do is focused on strategizing. Look at your team and start doing some audits audit what you're spending time on. And what has the highest impact might be good to have one of those two by two squares where it's a low effort high impact situation kind of look and see what has low effort low impact or high effort high impact or high effort low impact and adjuster bandwidth that way. So that can help you determine what your teammates are doing and what you should be focusing on what you're investing your time on another thing to look at is all of your channels even though your channels might not be doing well in some facet. For example organic organic might be having difficulty pulling in rankings or searches or search volume because of the summer. so if you're a b. two b. business you might see less organic traffic because people are simply searching less. Be to be professional stuff. But if you're a b. two c. Business you might see an increase in search traffic. So if you're one of those businesses that seeing lower search traffic or an increase. Don't forget about your organic traffic whether it's doing well or not. Well you should actually be focusing on optimizing your content for organic because even though organic might not be doing well at a certain point organic is built up on building authority and rankings over time. So if you're doing something great now with your organic content. If you're optimizing the key words in your content or going back and revisiting old posts that once ranked but lost relevance and making them relevant again. This will pay off in the future. So you might see more. Organic traffic spikes in september october once the crawlers. Kind of realize what has happened in how the piece is gaining more authority. So what i'm hearing from. You is that the summer. If you're not seeing the type of demand that you normally would is the time to start working not necessarily in the business but on the business. This is the time where you're going to start thinking about. How do i optimize my organic. Seo how do i do some of the infrastructure projects. Some of the background work. That's gonna pay incremental dividends over time. But i'm not necessarily sacrificing. What is a real time..

benjamin shapiro pamela bump Hello margaret Llc pamela
"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

02:16 min | 2 months ago

"benjamin shapiro" Discussed on MarTech Podcast

"So let's talk about what happens in the summer from a marketing channel perspective. What are the channels that you've seen have dipped or less performance during the summer. This isn't one of the deeper things that the analysis team that i worked with looked at but from working as an audience growth manager there are definite seasonality trends that you see with different channels. One in particular is organic search. When summer hits there are a lot of different holidays and with times of holidays and holiday weeks. You're going to see people searching different things so that might be in your favor so if your travel company and people are starting to search travel terms more often you might see that your content is getting more organic traffic. But if you're a beat to be company and people are searching leisure restaurants things related to just going out and unrelated to be to be. You might see less organic traffic. That's very normal and that's also something. We do see in december in january when people are searching things related to the holidays like new year's new year's resolutions christmas content. Things like that so while you can zone into the holidays and create content around the holidays or around the summer trends which the hub spot blog at least does regularly. There will be times of seasonality where you really can't avoid the search currents there another area you might see. Less engagement is email marketing at hubs bought. I do email marketing for the blog. And i supervise the sales service and website email marketers. Who do that for those blogs so while. I'm doing the marketing blog every year. We always see that. We're going to see less engagement in the summer months just because people are logged off and tuned out. One of the things we discussed in the last podcast was that people have been cooped up for months and now we're able to go outside and explore the world and because of that there's people taking more personal time in more vacation than the past in past years so because of that we're seeing less engagement on email as well

Hello margaret benjamin shapiro
"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

02:00 min | 2 months ago

"benjamin shapiro" Discussed on MarTech Podcast

"Dr duane walk the martic tech podcast. It's bigger thanks for having me excited heavy. As our cast excited to talk a little you know of the more technical side of marketing. This is the mark tech podcast. Normally kind of focus on the mar part. And you're going to bring some tech influence here in the sense of machine. Learning artificial intelligence the more sophisticated technologies we use. Let's start off talking a little bit about media. Science in the description of this podcast. I mentioned biometrics facial expression i tracking. Eg g. those sound like really complicated technologies. how are they actually being used in marketing. I mean they are complicated. Of course the issue that we address in our research is that when you're talking about marketing above all your taxes back human emotion but the tools that we use to get to human emotion usually depend on self report in other words whether it's a focus group for a survey or interview were relying on woke people. Tell us about their most journey. The problem is people lack an understanding of own motionless journey. So when you ask a person a question about how. They feel about something what they're giving. You is the rash on reputation of what they think. They must be feeling. And that's actually far removed from their actual emotional encounter so what we do at media. Science is we want to measure that emotional response directly rather than being just depended upon what people tell about it. So the tools that you mentioned are all tools that are designed to get at measuring that emotion directly. I mean they are fairly complex. One of the reason they're complex is because they very pressing the person so you can't do this against a generic set of measures you have to actually calibrate for the individual. And then you have to actually let the that individual's response relative to their universe so to speak so that you can situate them in terms of what it means for them against the data but very exciting because it just exposes layers of data that we don't see otherwise

Hello margaret benjamin shapiro
The Difference Between Keywords and Topics With MarketMuse Co-Founder Jeff Coyle

Voices of Search by Searchmetrics

02:09 min | 3 months ago

The Difference Between Keywords and Topics With MarketMuse Co-Founder Jeff Coyle

"Talk to me a little bit about the the difference between keywords topics and wire breath depth important in the both of those or so. A topic is more like a concept so it can be an entity. It's a group of concepts and a keyword will typically live inside that pool of topics right so good way to think about a somewhat higher. But i like to connect key words to intent as well in addition to talking about topics keywords so semantic relatedness typically relates to the saying if you are going to cover this one topic. It's highly likely or these are other related topics to that core topic and keywords can live at it within those like. I always joke around. It's like there's keywords that a live within a topic it's the square rectangle thing. There's sometimes you don't know the difference between a keyword as how great Approach all of those things similarly to say. I want to cover this really well. I want to achieve goals for the user. That i'm gonna write against and if i'm going to build on a topic that is general right. I one hundred. Are there different meanings for this specific topic. How fractured is the specific topic for intense. So if people are searching for this specific topic are they at different stages of the funnel that's intent fracture but they also could be meaning descended. Uation i mean right. So if it's an acronym if somebody's typing in crm a might be talking about customer like you should management. That might be talking about you. Know some other for that thing in your case. When you're talking about ben shapiro versus benjamin shapiro. We're talking about two person entities. That have different needs right so it's a little bit different there but the topics that you cover you wanna be covering them so that it tells the story that you actually know what you're talking about so you have all the intense covers. You have all those keyword variants covered. But you're telling that story the same way

Benjamin Shapiro
"benjamin shapiro" Discussed on Voices of Search by Searchmetrics

Voices of Search by Searchmetrics

07:45 min | 3 months ago

"benjamin shapiro" Discussed on Voices of Search by Searchmetrics

"Identify thoughts from where to find the right style. Welcome back to seo battles week on the voices of search podcast. I'm your host benjamin shapiro and this week we've been publishing episodes everyday talking about how you should compare and prioritize. Seo against other channels in your company's marketing mix joining us again for seo battles week. Is lillian hausa. Who is the director of european marketing at search metrics which isn't seo content marketing platform that helps enterprise scale. Businesses monitor their online presence and make data driven decisions. And so far this week. Lillian and i have talked about. Seo and how it compares and contrasts who paid social brand marketing ppc and public relations. And today we're going to wrap up. Seo battles week by talking about how seo compares to affiliate marketing. This podcast is brought to you by search. Metrics you know last year was rough in seo ended life for a lot of people and now that we're more than halfway through twenty twenty one. Most of us are just starting to shake the rust off from twenty twenty. So if you or your seo. Performance need a boost. Search metrics has a new offer for you. If you sign up a search metrics now you can get twenty percent off not just a search metric sweet but the whole range of search metrics is supported services until you your performance by twenty one percent as an industry leading seo software solutions partner. Search metrics is confident that their platform an expert support will help you reach your seo targets before the end of twenty twenty one. They're performance based offer will help you. Strengthen your sides visibility outpaced your competitors and reach your optimal rank positions so put their offer to the test and save twenty percent on search metrics as software and services until your website has grown by twenty one percent in twenty twenty one to check out the details of this offer go to search metrics dot co slash twenty twenty one offer. Miss podcast is also sponsored by h refs. What if i told you that you could monitor your websites. Seo health back links and organic rankings at no costs sounds too good to be true. Well it's not because my friends at address just launched a webmaster tools atroush new webmaster tools. Product quickly helps you improve your sights visibility by pointing solutions to over one hundred technical issues. That might be holding your search performance down plus. Awt monitors for back links. So you'll know the most linked to pages and how those links are affecting your rankings and awt shares what keywords your website ranks for and compares how you stack up against competitors for key metrics like search volume keyword difficulty and traffic value. Look monitoring your website used to require multiple expensive tools and now. Thanks to eight drafts. That's not the case anymore because. Awt will help you monitor seo health back links and keywords for free and no. It's not one of those fourteen day. Free trial offers. It's a powerful sight audit tool that will keep working for you for free so check out. Hfs webmaster tools at a tress dot com slash awt. that's a h. r. e. f. s. dot com slash a. w. t. all right. Here's the last installment of seo battles week with lillian. Huzzah director of european marketing for search metrics lillian. Happy friday and welcome to our last. Seo battle of the week haven. Thanks for having me back. We've covered a lot of ground this week. Talking about how seo compares contrast and sometimes can partner with other marketing channels and today. We're gonna talk a little bit about one. That's hard to define comparing seo to affiliate marketing. Just start up by talking a little bit about affiliate marketing. How do you think about the affiliate marketing channel. How do you define it well in general affiliate marketing named sets. Anybody who's promoting your stops gets credit for it so they kind of like sales people but you also don't even know who they out that using a network they have a link and everything that is generated in terms of revenue or leads that comes from their escorts that link they do get a commission on the results and it's quite close to my heart. It's how i got started in. Seo almost thirteen years ago now. So looking forward to this battle affiliates that channel where you just tell random people to do stuff for you and pay them what happens right and the problem with affiliates you know other than sometimes it can be hard to understand who is doing what is that often it can cannibalize some of the things that you wanna do in house talking about some of the risks of having an affiliate marketing channel and how can create competition for your in house. Seo efforts yeah. It's definitely an issue. I mean there are pros and cons of it as well. You do have some kind of finish it of cannibalization if different websites ranking for the same keyword. But they're all selling your product but yeah it can actually compromise some the good work you're doing if you're affiliate go rogue so to speak so i think it'd be challenged. People who manage affiliates is to help them stay within the brand guidelines and help them stay within the guidelines that they've set out when they agreed to work with you. We'll sign up and sell your product fire any of the platforms out there. So yeah from time to respective in the beginning. Making sure they actually. It's are trustworthy in terms of brand but also not conflicting with your efforts is certainly investment. In time i think time is the biggest thing. Yeah you're inherently incenting marketers create content for you and that impacts your seo performance right you don't wanna be in a situation where for your highest roi keywords. You're artificially creating competition that even though you're going to get the sale now you have to pay the affiliate fee for because it's going to impact your roi on the flip side. You have the ability to have your affiliates create content and provide more coverage for you and potentially boxer competition out of the key placements for given keywords so to me this all becomes an exercise around understanding increment talapity. How do you think about incrementally when it comes to affiliates and content marketing. It's a great question. I mean i would add to that list that you just said actually that it's also a really great show kant when you're short stopped so it definitely relates to the content marketing helping as well so a lot of stopped. We need to do a low single wants to do a of things to college. It affiliates give you that immediate result. If they're any good hopefully so. I think he needs to leverage that enthusiasm that comes from affiliates of course in a smart way let it go to wild and free but there's definitely a lot of things you can leverage as a business that save you time the long run when you short handed in my opinion. I hear you in my honestly. The big concern with affiliates is if you turn over a rock. You never know what you're gonna find in terms of what their marketing practices are. But i think you know thinking about affiliate market and there's two things that i think about what's your business relationship right. What are you actually paying for. Is it traffic. is it a conversion. Is it an incremental conversion which brings us back to the question. I asked before is like well. How do you measure increments reality for an affiliate somebody that's going to go create content for you. How do you know if you were going to drive that conversion or if it's actually incremental have you done any.

Seo benjamin shapiro lillian hausa lillian Lillian Hfs Huzzah
"benjamin shapiro" Discussed on Voices of Search by Searchmetrics

Voices of Search by Searchmetrics

08:18 min | 4 months ago

"benjamin shapiro" Discussed on Voices of Search by Searchmetrics

"Should i sat down for series to check on other email clients. Identify funds from applying the world ride style versus rates welcomed. The voices of search podcast. I'm your host benjamin shapiro and today we're going to talk to an old friend of the program and a veteran of the seo community joining us is michelle robin who is a senior director of data and analytics at clear link which is a publisher focused on simplifying life choices for everyone. Clear link owns a portfolio of consumer facing media sites that covers everything from home security personal finance connected devices and the internet sorts of things that you need for your life yesterday. Michelle and i talked about the problems with data and what you can and can't trust and today we're going to continue the conversation talking about pivoting in a constantly changing seo environment. This podcast is sponsored by search metrics breaking news. Google has finally launched core web vitals now as it turns out their plan is to slowly implement changes to how they evaluate your page experience. So you might not be seeing a huge impact just yet but page experience ranking factors are here to stay and they should be an important part of your seo strategy moving forward so let me ask you. Do you know if you're measuring seattle correctly. Can you tell the difference between your lab and your field data or your plug ins or render blocking resources reducing your page performance. Do you know the biggest single thing that slowing down. Your website will search. Metrics can help you understand and optimize your sights page. Experience ranking factors as google continues to roll out core web vitals. You're going to need some help to stay on top of what is impacting your user experience and you rankings. So contact search metrics. And they'll give you a step by step guide to navigating core web vitals go identify areas of focus and can even support you with ongoing audits of your website so for your audit of your page. Experience ranking factors go to search metrics dot com slash. Cw v again. It's search metrics dot com slash cw v. Miss podcast is also sponsored by h refs. What if i told you that you could monitor your websites. Seo health back links and organic rankings at no costs sounds too good to be true. Well it's not because my friends at address just launched a traffic's webmaster tools. Actress new webmaster tools product quickly. Helps you improve your sights visibility by pointing solutions to over one hundred technical issues that might be holding your search performance down plus. Awt monitors for back links. So you'll know the most linked to pages and how those links are affecting your rankings and awt shares what keywords your website ranks for and compares how you stack up against competitors for key metrics like search volume keyword difficulty and traffic value. Look monitoring your website used to require multiple expensive tools a now. Thanks to eight drafts. That's not the case anymore because a ut will help you monitor your seo. Health back links and keywords for free and no. It's not one of those fourteen day. Free trial offers. It's a powerful sight audit tool that will keep working for you for free so check out. Refs webmaster tools at address dot com slash. Awt that's a h. r. e. f. s. dot com slash a. w. t on the show. Here's the second part of my conversation with michelle robbins the senior director of data analytics at clear link michelle. Welcome back to the voices of search podcast three back. Then it's always a pleasure to have you here and at the end of every episode of the voices of search podcast. I always say until next time. Remember the answers are always in the data. And i think it's a great tagline but yesterday we basically debunked that saying. Hey your data whether it's from google and search console or whether it's your first party data probably isn't one hundred percent certain so really what i should be saying. The answers may be in the baby. That's probably a little more accurate. I think that. I think are some data. That's reliable. my concern is zooming that the answer is always in the data and sometimes sometimes it is sometimes. It isn't because sometimes she needs to be the good in the data could be should be the same ring to it. It's not just data. That's the problem here right. It's alright the platform data getting might not be accurate or up to dates and our first party data we may have changed definitions last year. And i can't reconcile the difference between the two of them and oh by the way search is constantly evolving too. So how do you achieve success. As an seo when you're constantly working environment that's constantly changing like can go to understanding value of trance right looking at a trend versa versus looking at a single data point so overtime is your business growing your business shrinking right. That's an overtime metric Trends you can look at. I mean everybody loves you know looking at you know december comparing looking at the fourth quarter of the year. If you're an ecommerce that's always gonna look great for you. If you're doing well in ecommerce but it's more or less than anomaly. If the rest of the year you're only selling ten percent of you sell those months so you really can't compare that set of data up against the other set when you're looking at. How do i grow my business because you're constantly going to be. You're gonna be struggling against a seasonal trend right so understanding seasonality understanding how large events or even small events can impact a data set and normalizing across a trend. When hearing from you is you know when you're interpreting your data understanding the context is what really matters. Look absolutely. here's the information i know. Here's how much certainty. I have within that data. Here's what time of year. Here's some of this potential seasonality effects. All right. I think we should do x y and z. Let's go forward and the problem is the ground underneath you as often shaking when it comes to seo as well the algorithm changes. There's new ranking factors. A google rolled out core web vitals this year and all sorts of fun stuff is happening. Hey were focusing on mobile only crawl. Well that changes the reshuffles the deck as well. So how when you're trying to figure out some with uncertainty with your data whether it's your data that's the problem whether it's your business the problem or if the landscape has just changed under your feet i'd say your approach to. What are the salient data. Points for your business right so search is always going to be changing sir creatures are always going to be changing. Everyone gets very upset when google gives us something that we can then all over index on and gum you know. Faq schemer markup for example and it performs. Well everyone loves it so everyone does it. Then go-goes zyppah. We're not gonna do that anymore. Now we're going to do something else and everyone loses their collectivist mind because they loved it and they're like well but now what do we do. We were ranking there and i think that getting first of all getting comfortable with change and understanding there is nothing you can do to control search features. That's google sandbox right. That's google's toy their playgrounds you can play on their playground but they can take territory any time. So i would suggest don't over index on any given particular search feature in less it something that you you know is temporary that you know can be taken away at any time and if it is taken away isn't going to negatively impact your business so i'd suggest really understanding which parts of organic search search features really matters to your bottom line and instead of shifting focus to whatever new shiny making sure you're not then taking away from the things that have kept going right so if you've got i guess i just don't over index on a single serb feature right try and spread it out between all of them so that if one gets taken away you're still showing up well and all of the others and you can still you know you're not gonna lose your tremendous data traffic. Especially if you rely primarily on google for your revenue. What i'm hearing from. You is maintained ballots. One.

benjamin shapiro michelle robin google michelle robbins michelle seattle
"benjamin shapiro" Discussed on Voices of Search by Searchmetrics

Voices of Search by Searchmetrics

07:28 min | 5 months ago

"benjamin shapiro" Discussed on Voices of Search by Searchmetrics

"Bridge toll california customer service number highway miles to the gallon. Ford focus highland cave rescue operation. What is fest wine bars. In san carlos california best western hotels out oldest rinaldi what happened with big linkage mccollum. Our wedding should. I said he needed to be the first series to check other email clients identify fonts from where to or the world ride style. Welcome to planning week of the voices of search podcast. I'm your host benjamin shapiro. And this week we're going to plan and strategize to help you understand how you can better plan and strategize your seo efforts for twenty twenty one joining us for seo. Planning we gives jordan cooney who is a world renowned seo strategist and advisor to search metrics and so far this week jordan. And i have talked about the first steps of planning first off aligning to your companies goals. Second we talked about this yesterday. Defining your initiatives for the year. And today we're gonna talk about setting your specific seo goals. This podcast is sponsored by search. Metrics breaking news everyone. Google has finally launched core web vitals now as it turns out their plan is to slowly implement changes to how they evaluate your page experience. So you might not be seeing a huge impact just yet but page experience ranking factors are here to stay and they should be an important part of your seo strategy moving forward so let me ask you. Do you know if you're measuring seattle correctly. Can you tell the difference between your lab and your field data or your plug ins or render blocking resources reducing your page performance. Do you know the biggest single thing that slowing down. Your website will search. Metrics can help you understand and optimize your sights page. Experience ranking factors as goule continues to roll out core web vitals. You're going to need some help to stay on top of what is impacting your user experience and you rankings. So contact search metrics. And they'll give you a step by step guide to navigating core web barrels bill identify areas of focus and can even support you with ongoing audits of your website so for your audit of your page. Experience ranking factors go to search metrics dot com slash cw v again it search metrics dot com slash cw v. and this podcast is also sponsored by conversion fanatics. All right you've spent the last few years helping your company grow to seven maybe eight figures revenue. But how do you know that you're not leaving money on the table. While if you haven't fully optimized your website for conversions than the answer probably is that you are. That's why you need to join. Companies like clorox birthdays and click funnels and use conversion fanatics conversion fanatics runs thousands of marketing experiments. Every year for their clients to help them optimize their website conversion rates and they contest anything. Ab testing different website. headlines called actions. Faq's what's the ideal number of fields for your intake forms. What's the difference between your mobile versus. Desktop designs and you see conversion fanatics uses those test results to create an optimized and customized plan for your company to help you get more customers. Scale your traffic faster and see more prophet and best of conversion fanatics makes it easy for you. They've already optimized the crap out of hundreds of websites and they have an extensive test volt of proven winners to draw from plus they handle everything from idea and you ex design to development and execution and of course they're co founder and president justin christianson was one of the first ever guests on the mar tech podcast so their friends of the program all right brass tacks the biggest. Roi is always optimizing your own website. Make the most out of the prospects that are already coming to you so get started today. With conversion fanatics good a conversion fanatics dot com to get a free audit where conversion optimization specialist will analyze your site and give you over a dozen conversion boosting ideas for free it's conversion fanatics dot com so get optimizing with conversion phonetics. All right here is the third part of my conversation with jordan kuni seo strategist and advisor to search metrics jordan happy hump day and welcome back to planning week on the voices of search podcast ben. Absolutely let's go all right. Let's do the so we've talked about aligning to your goals making sure that you're heading the same direction as the rest of your organization to finding your initiatives. What are the big things that you need to try to accomplish to make sure that you were going to be successful in the year and ever talked about setting your seo goals. So i guess the first question is what's the difference between an initiative and goal as a great place to start so the idea of initiative is very conceptual right so it has a variety of ambitions and desires right whereas a goal needs to get a little more concrete. Right so here. You're actually writing down in specific detail what it is that you need to do in order to achieve a particular target so jordan when we talk about setting seo goals you have your initiatives. Let's say you've got three or four strategic initiatives and they're not necessarily metrics driven most likely there we're going to do our site migration. We're going to increase our content production. We're going to do a better job analyzing our data right. Those are our initiatives. Talk to me about the process for breaking those initiatives down and actually creating your goals. Yes so this part of the process around planning your goals and kind of setting then really starts by defining what it is that your key activities are and how those activities align very specific results. So great goal. Setting is going to be predicated on the ability to put in action associated to an outcome like at real measurable outcome. A lot of people will define this as setting smart goals ride so smart. Mole is one of the tools. There are many tools out there that help people set goals. The headline to me here is that you have strategic initiatives which are directional and then you have smart goals things that you can count things that you can measure against. Let's make this a little bit more concrete. Give me an example of what an initiative would be in commune example of how you would set up your goals for it. Yeah so a specific initiative could be one around say optimizing a set of pages by testing new titles and expanding relevant content. The page and so. That's a pretty big initiative fried. There are specifics in there. Right which i think is an important part of this example that you're gonna work on titles and you're you're gonna work on content but it's an initiative because there isn't anything very specific there isn't any time line. There is a ton of specificity behind. How you're going to get that done and a goal would be that in the first quarter of the year you plan on optimizing and testing at.

benjamin shapiro jordan cooney rinaldi california jordan mccollum san carlos justin christianson jordan kuni clorox Ford seattle Google
"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

15:24 min | 5 months ago

"benjamin shapiro" Discussed on MarTech Podcast

"Martic podcast and today we're gonna talk a little bit about generating reviews. This podcast is sponsored by hub spot. So why is it so important to have reporting as part of your company's crm. Well have you ever spent a day. Knee-deep d. in spreadsheets reconciling different data. Sources trying to figure out what's actually driving your business performance. The reality is that when teams use multiple systems the data informing your insights becomes incredibly difficult to reconcile and trust hub spot. Sierra platform was built differently. It was handcrafted from the ground up and not cobbled together through acquisitions so rather than having insights locked away in different silent systems. Your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your businesses performance across marketing sales services. The whole team helps spot will help your team adapt and evolve as fast as the changes in your market by enabling you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity. Got a hub. Spot dot com. And this podcast is also sponsored by conversion fanatics all right. You've spent the last few years helping your company. Grow to seven maybe eight figures revenue. But how do you know that you're not leaving money on the table. While if you haven't fully optimized your website for conversions than the answer probably is that you are not why you need to join companies like clorox. Birth birthdays and click funnels and use conversion fanatics. Conversion fanatics runs thousands of marketing experiments. Every year for their clients to help them optimize their website conversion rates and they contest anything. Ab testing different website. headlines called actions. Faq's what's the ideal number of fields for your intake forms. What's the difference between your mobile versus. Desktop designs and you see conversion fanatics uses those test results to create an optimized and customized plan for your company to help you get more customers. Scale your traffic faster and see more prophet and best of all conversion fanatics makes it easy for you. They've already optimized the crap out of hundreds of websites and they have an extensive test volt of proven winners to draw from. Plus they handle everything from idea and you ex design to development and execution and of course. They're co founder and president. Justin christianson was one of the first ever guests on the mar tech podcast. So they're friends of the program. All right brass tacks the biggest. Roi is always optimizing your own website. Make the most out of the prospects that are already coming to you so get started today. With conversion fanatics good conversion fanatics dot com to get a free audit where conversion optimization specialist will analyze your site and give you over a dozen conversion boosting ideas for free it's conversion fanatics dot com so get optimizing with conversion phonetics and this podcast is also sponsored by the wicks partner program. Look iran a professional services business. Right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at create their website built into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. The wicks partner programs going to help you find. Some business earns some revenue for every website. That you can create an. They're backed by wicks as industry leading security incite performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagined. What your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. One of the things that we've realized that the most important channel for podcast growth for at least our show is the apple. Itunes store the vast majority of our downloads come by being visible in apple's podcast app store. So what are some of the ways that you can optimize your visibility and apple. Well there's a couple of different things that i think you can do when you're talking about being in the app store for a stop you have to optimize your shows feed. Make sure that your brand is something. That's recognizable that something that search for so we show up. I when somebody searches for the keyword martic were also one of the top two hundred shows in marketing regularly so when people are looking for marketing shows. Maybe they're looking for that list. I think one of the biggest things that we do successfully as since we are a daily show we produce high volume of content and so when someone is looking for a given topic related to marketing. Maybe they're looking for podcast review optimization strategies while hey that's going to be something similar to the topic of this episode and we will hopefully show up for the individual episode search. Not necessarily just the show search. The other thing to do is try to boost yourself up the apple app store rankings and this is kind of a controversial topic. What we think really matters when you're trying to be a top podcast and apple's app stores. I think there's really three variables one you can't control. Which is how long your podcast has been around. I think that apple weights podcast little older because they've shown that they are consistent and dependable and they don't want brands that are relatively new without large audiences popping up the app store. Top two hundred and then going away without having been a podcast her for a long time. That's not necessarily something you can control. The other things that you can control are the number of subscribers and also how many reviews you're getting we talk a lot about marketing. The tech podcast content on the show and our big strategy for the most part has been buying audio ads in remnant inventory. Today wanna talk a little bit more about review generation lou couple of different ways to garner reviews. We've tested a couple of different channels. Honestly even some of the like gimmicky buying review type stuff and those were experiments not something that we necessarily rely on. But i wanted to see with. The impact was months. If not years ago of going through one of the like now somebody hits up on linked in says i can be a promoter. Say yes see what happens. What have happening as they end up generating a bunch of fake reviews for you. And they're probably getting data that looks like subscribers to apple i tunes and then all of a sudden you end up popping up in the app store and you get real listeners. But we wanted to try to do that but without actually faking it so recently we started a review campaign and my thought was well. How do we figure out who to ask for a review for going to explicitly. Ask someone to do something. We should make sure. It's something that we are providing or have provided value to now. I would love to ask you our listeners. To leave us a review and by all means. If you're listening to this podcast go into any app store. You can get a hold of leave a five star review. Tell us what you like or don't like about the show. I actually do read those reviews. We get our feed from chargeable. And if there's any way that we can make the show better by all means we are one hundred percent open to that feedback but leaving a five star review specifically in apple. Podcast or itunes. Miss something that actually does really benefit the show. That's at we haven't actually found much success by asking our listeners for review so we started to do was think about mojo the other people that are involved in helping us with the show. We've got our sponsors. They're paying for the shows. I don't really want to ask them for view. Then we have our invited guests and tech podcast is over. Nine hundred episodes already published. We've had about three hundred speakers so far in the three years that we've been doing this podcast on the show. So what i did to try to garner reviews reach back out to some of our previous speakers. We did a one email campaign. We didn't ask for follow ups. We just basically sent one email on our read. You what that copy is including the variables that included the title of the email. That i sent out to our previous guests was guest. How many downloads your podcasts. Generated dot dot dot. Here's the copy of the email. Hey i named variable. It's been a while house. My favorite podcast guest. The hope you enjoyed being a guest on the tech podcast. Back in month variable year variable. I'm reaching out to reconnect and to give you a quick update on how your podcast episodes have been consumed new paragraph bolted since it was published. Your interview has been downloaded number of downloads. Times new paragraph. my and i are working hard to keep content like yours. Well circulated and what we've realized is that the most important channel for driving organic podcast growth is to raise the profile of our podcast within apple. Podcast rankings new paragraph there too key variables that impact podcast rankings one driving content followers and subscriptions and to receiving podcast reviews new paragraph. If you're willing to support my work and the marquette community which will in turn increase the exposure of your episodes. I'd be grateful if you would share your experience. Where share experiences a link as my guest on apple podcasts. If there's anything. I did do to return a favor. Please let me know. Thanks in advance. Best dash be. That's kind of how i signed my name. Ps here are the instructions on how to share your experience as my guest on the tech podcast. Where when somebody clicks that. Ps link it. Brings them to a document that i created which has linked to apple podcasts and screen shots of how to create a review. Either from your phone or from a desktop device turns out leaving. Her view is a relatively complicated thing to do. I really wish apple would make it. More seamless to collect feedback from the users. If you're on your phone tends to be a little easier. If you're in the itunes podcast app store trying to desktop device. It's kinda hard to figure out where the reviews us are native to go leave five stars and then you also want to leave a comment. What a wanna do. Now that you've heard what content we sent to our email and again. We only sent one email to the people that had been speakers on the show. We emailed two hundred forty seven speakers. Two hundred twenty nine of them were actually delivered our inbox over the three years of us recording podcasts. Basically around twenty people have changed their email address of the two hundred twenty nine people that we delivered the email to seventy six percent of those people. Open the email which tells me all right. we've got an audience that's at least receptive to reading our message. Now here's what's interesting to me. Twenty eight percent of those people sixty three people actually clicked on something in the email that was either are called action. Hey leave us review or the instructions on how to leave her view and twenty percent of the people wrote back and most the responses that were written back where hey. I'd love to leave a review. Maybe i'm not a itunes user. How can i help you support the show. Hey i left her review. Can you leave a review for my shell or is there something else that you can help me with a little bit of a barter and exchange for some services some people it also said. Hey i already left her of you. Here's a screen shot at the review. Moral of the story is about a quarter of the people that we emailed responded back and we generated twenty or thirty reviews over the next couple of weeks. Twenty or thirty reviews is a meaningful number of reviews. When you're thinking about a podcast now look you can't always be emailing your guests and so what we've done realizing that this copy started to work is that we built out a trigger in monday dot com. Which is our product management software that after a guest has been on our show sixty days after their content is published. We get a trigger in our communications board. That says it's time for you to send the email asking somebody for a review and we're basically going to follow this same template some moral of the story what ended up happening when we launched. Our review campaign is our podcast went from its low point of fifty five thousand one hundred ninety nine downloads in april and we saw a spike to seventy two thousand downloads. So we have an increase of seventeen thousand downloads with basically nothing other than doing this review campaign. Getting thirty reviews for us meant seventeen thousand downloads. That ends up being a pretty impactful process. And so we're building this in to a regular process basically every year so. I thought that not only that copy would be interesting for you but also if you're a podcast or if you're just an app if you're running your service power of reviews and working with your community is something that can really not only boost your credibility when somebody who's thinking about being your listeners. It also sends a very strong signal to the platforms where you're trying to optimize to grow your marketing. I hope you enjoyed this. Episode of the mar tech podcast. Thanks for listening and that wraps up this episode of the mar tech podcast. If you're interested in getting in touch you could find a link to my linked in profile in our show notes. You can contact me on twitter. My handle is benjy shop. Be nj s. h. a. p. a. You could find my personal website. It's been j shop dot com a special thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could hub spot dot com and also a special thanks to conversion fanatics for sponsoring this podcast. Look the biggest. Roi is always optimizing your own web traffic. Make the most of the prospects that are already coming to you so to get started today with conversion fanatics you can go to conversion fanatics dot com and get a free audit way optimization. Specialists will analyze your website. And give you over a dozen conversion boosting ideas for free get optimizing with conversion fanatics at conversion fanatics dot com and also a special thanks to wicks for sponsoring this podcast. When your agency partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your online business. So you can run your agency the way you've always wanted to get the full coding and design freedom to create anything. Your clients need along with the tools to manage and collaborate with your team effortlessly and seamlessly from anywhere. And when it comes to growing your business you can get matched with new leads. Earn revenue share and get an account manager dedicated to your success. So you can reach your goals and start setting new ones to re imagine what your agency can accomplish head over to wicks dot com slash partners. That's wicks w i x dot com slash partners. Just one more link in our show nuts..

apple app store Martic Justin christianson clorox wicks Itunes store iran lou benjy shop nj twitter
"benjamin shapiro" Discussed on MarTech Podcast

MarTech Podcast

21:54 min | 5 months ago

"benjamin shapiro" Discussed on MarTech Podcast

"The data informing your insights becomes incredibly difficult to reconcile and trust hub spot. Sierra platform was built differently. It was hand crafted from the ground up and not cobbled together through acquisitions so rather than having insights locked away. In different silent systems your entire team has access to one unified system so you can align your team to a single source of truth and get a clear view of your business performance across marketing sales services. The whole team help spot will help your team adapt and evolve as fast as the changes in your market by enabling you to make better smarter data back decisions through custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity. Got a hub. Spot dot com. And this podcast is also sponsored by conversion fanatics all right. You've spent the last few years helping your company. Grow to seven maybe eight figures revenue. But how do you know that you're not leaving money on the table. While if you haven't fully optimized your website for conversions than the answer probably is that you are not why you need to join. Companies like clorox birthdays and click funnels and use conversion fanatics conversion fanatics runs thousands of marketing experiments. Every year for their clients to help them optimize their website conversion rates and they contest anything. Ab testing different website. headlines called actions. Faq's what's the ideal number of fields for your intake forms. What's the difference between your mobile versus. Desktop designs and you see conversion fanatics uses those test results to create an optimized and customized plan for your company to help you get more customers. Scale your traffic faster and see more prophet and best of all conversion fanatics makes it easy for you. They've already optimized the crap out of hundreds of websites and they have an extensive test volt of proven winners to draw from. Plus they handle everything from idea and you ex design to development and execution and of course. They're co founder and president. Justin christianson was one of the first ever guests on the mark. Podcast so they're friends of the program. All right brass tacks the biggest. Roi has always optimizing your own website. Make the most out of the prospects that are already coming to you so get started today. With conversion fanatics good a conversion fanatics dot com to get a free audit where conversion optimization specialist will analyze your site and give you over a dozen conversion boosting ideas for free it's conversion fanatics dot com so get optimizing with conversion phonetics. It's been an interesting year so far and honestly it's been a little bit of a tumultuous one i feel like for most people this year has kind of been Recovery from twenty twenty not only from a business but also from a personal perspective obviously dealing with a global pandemic with something that impacted us all personally and professionally for me. We had just had our second child the week before the shelter in place order was put in place in the state of california so my wife and i had to not only learn how to be parents of two children while being locked at home and not really sure where we're we're going to send the kids but also had to deal with adversity in our business. When the pandemic i happened we had some sponsors that pulled out or withheld payment for the services that we'd already done and so the kind of shook our business up a little bit Fortunately by the end of the year everything had recovered and really sort of felt like The business was an recession proof on some level. So last year we ended up was basically a round flat in terms of overall revenue You know couple of hundred thousand dollars of revenue from podcast sponsorships and that was driven from ten or twelve podcastone. Remember exactly what. The number was oppa last year. And with our podcast sponsorship offering we do advert content hosted advertising the ability to retarget some of our listeners who listened to specific pieces of content and also we do direct response for advertisers to try to drive some adoption of the ads. That they talk about on the podcast. And i always felt like the model for this show was to be able to provide value to people that wanted to reach you that wanted to reach marketers. At least people that are interested in the field of marketing. So what we've been doing for a few years now is reaching out to everybody that is in the martic industry. We use scott brinker list of mar tech companies and we reach out to the marketing executives. And ask if they want to be a sponsor help support the show. And so we've been piecing together. These you know somewhere between seven to fifteen even sometimes up to twenty five thousand dollar podcasts sponsorship campaigns which was keeping our business alive through the pandemic but it required a lot of work for me on the sale side. Because i do all of our selling. We don't have any address and as of last year we didn't have an sdr and so coming into twenty twenty one. My goals were to replace myself from not only the selling but also we were starting to think about finding a presenting sponsor. Was there one brand. That could come in and kind of be a regular constant force that we can help with promotions but also depend on throughout the year so at the beginning of this year i had goals to try to not only replace myself from the daily operations with the exception of our marketing strategy and obviously the podcast hosting but we also wanted to try to change the way that we sold and some of the packages that we offered to our sponsors. I run to podcast the mar- tech podcast being obviously the biggest best and baddest one of all of them but with our other podcast sponsorship we had a presenting sponsor who we've worked with for a few years and at the beginning of this year. We expected them to continue to be our presenting sponsor and we had a little bit of conflict. It's actually really scary. Time for our business because they withheld payments saying that we didn't own the ip of the content that were recreated so in january right as things were starting to feel like they were hopefully heading back towards normal obviously in sort of the global spectrum. In the united states there is the capital riots in the election and all the drama that went around and as that was happening my presenting sponsor. And my other podcasts. At that we're going to withhold payment. And so i put my boots in the ground and say we've got a contract and we had to renegotiate that deal to make sure that everybody felt good about how we were going to continue to work together so at the beginning of this year we ran into this conflict with ip. Who owned our other podcasts. We had payments that. Were being withheld and honestly. It was one of the scarier times. I've ever had running this business. We got down to three thousand dollars in our business checking account now. We had about ninety thousand dollars in accounts receivable that were do but times and cash management was a little bit of a problem as a scary time at the beginning of the year. So when i think back to where we started in this year we started off in a really scary place. And it's been kind of a strange uptick after dealing and resolving our ip issues with our other podcast. We were able to collect the payment. Not only from them. But from all the other vendors that we had outstanding and then we stumbled into our presenting sponsor for the mar tech podcast and the dirty secret about working with hub spot and being a member of the hub. Spot podcast network. Is that i. Cold emailed their cmo with our standard. Hey we want to reach out. We're interested in working with you. You're a member of the marquette community. Let's figure out a relationship. Email sequence and their cmo responded and said. Hey we're starting podcast network. You seem like a great fit talk to our head of business development and one thing led to another and the next thing you know we signed our agreement with hub spot which is a two year agreement and basically were paid for half of our inventory for two years up front and so we went from. I've got three thousand dollars in our business checking account with this huge amount of accounts receivable to now we have multiple hundreds of thousands of dollars of cash. And we gotta figure out what we're going to do to grow our business so this year for me and for the mar tech. Podcast has been one that feels like a big evolution. And i am faced with business challenges that i've never really been subject to before. I've been an entrepreneur for years. I've run the marketing department at early stage startups. Now if you look. I'm actually working at a growth stage company where we have some capital. The company is still bootstrapped. We've got cash in the bank and we have to figure out not only how to replace me from the daily operations now. It's time to really focusing on scaling the operations and so some of the biggest challenges for us this year were first and foremost. Let's scale our team in terms of content production and make sure that everybody understands what they're doing. I want to talk to you a little bit about how we've built our team. Originally we started the mar- tech podcast. We had one virtual assistant zuri a wonderful person and she was doing everything from writing our show notes to putting our content into our hosting platform to building web pages to publishing the content. There was a lot of work that zuri was doing on her own without a lot of direction and zuri decided that it was time for her to go have a little bit more of a stable job. she didn't want to be a contractor or freelancer. She wanted to go work in house and a big portion of that was the tax code in her country changed and so being a freelancer wasn't as profitable and when zoe stepped away. Todd who's our head of content production. And i sat down and said let's break up this team to be more specialized and into more silos. And so what we decided to do was bring on a content creator somebody to write our show notes and eventually to work on creating some social media content and then we also brought somebody to be a publishing expert. Somebody that was really more of a project manager who was going to be very process oriented so we started off by breaking the job that we had one virtual assistant up into two and they were going to be responsible for multiple podcasts for the two shows that we already had working. Then once we had. Our team scaled up we had better documentation. We focused a little bit more on marketing automation and we as monday dot com. We set up rules. Make sure that everybody understood. Not only what they were responsible for but also when they said that the content was completed there was a handshake between them and the next person and content production but we also build at separate boards to manage our communication with our guests and some of the email communications what we call it calms board and so now we have these more sophisticated rules for not only how does a piece of content go from being recorded. Two edited to uploaded to published but in parallel. There's these rules that are triggered by the content production stages that help us coordinate with our guest to say. Hey your content has been edited. Here's when you're content will be scheduled. Here's when your content is live. Here's what the performance of the content is and even after the contents been published. Hey we appreciate you being our guest. Would you mind leaving the review. So we've created these marketing automation systems using virtual assistance that helped us not only be better and content production more efficient recreate. Better show notes quotes. Were also starting to turn that into marketing material as well on the business side. One of the big things that we did was. We hired an sdr. I had been managing sales independently for the mar. Tech podcast since day. One and what i was relying on was a tool called mixed. Max which allows you to create templates that you can resend and populate with custom variables depending on who you're emailing and so i- onboard an sdr. Who manage the outbound selling sending the campaigns reaching out to the marquette community but also using the templates to send them basically are canned responses. When somebody says that they're interested in setting up a call to learn more about sponsorships. We've got a canned email for that. And somebody else is managing that inbox and when they run into trouble or when there's an out of the box situation than they send that email over to me and i sent a custom response so started taking some of the sales workflow off of my plate which allowed me to create more time to do things like a work on our marketing automation. And so that's really one of the big thing that's coming up for us as figuring out. How do we continue to grow our show. Now look this is a marketing podcast and hopefully been listening to the show for a while. And you're interested to hear how we're growing our new media business and a lot about what i'm talking about. Some of the operational challenges also some of the challenges in our revenue optimization. A big part of what our show is built on is making sure that our audience is of meaningful size that. There's lots of people listening. So we could sell access to those ears to our sponsors that people that want to market to marketers and honestly from a marketing perspective. It's been challenging growing the mar- tech podcast. We've hidden inflection. Point when it comes to the growth of the show so to give you some perspective. In at the end of the last year we were growing on a pretty steady clip. We went from the beginning of twenty twenty about forty or fifty thousand downloads. All the way up to our peak of ninety thousand downloads in november of twenty twenty in december. Because i was a little concerned about cash flow. We decided to turn our marketing efforts off and what we saw was we went from ninety two seventy thousand downloads and so generally we spend about four thousand dollars a month on podcast advertising. We do little app store optimization as well so by turning off those campaigns we saw pretty meaningful dip in our audience size. We are marketing back on january. Once things start to get settled and our audience pop back up to about eighty one thousand downloads. And what's interesting is after that. Even when we had cash in the bank we started to see our downloads deteriorate. And i wasn't spending as frequently honestly because i was distracted because i was working on sales and working on scaling our content production team and we saw our downloads. Go from ninety to about seventy five to sixty five to about sixty. And all of a sudden i looked up and we were sitting here close to the middle of the year and i said look. We've lost about third of our audience. I'm starting to get a little concerned. It's time trust to refocus on marketing. So what's interesting is now that we're refocusing on marketing. Couple things we did was we you know. We went back to what it worked before. Which is buying remnant media inventory and podcasting were buying relatively inexpensive postal. Ads were using the platform called. Choose uil run of network. The us based primarily english speaking countries. And we're putting our ads in other podcasts. So whenever somebody listening to a podcast when that show ends bahir our ad that says are you interested in learning how great businesses grow. Well hey come. Listened to the tech podcast. We buy that inventory for somewhere between gun on a two dollars and fifty cents to five dollars. Cpm's and generally what we saw. We were getting a two dollar and fifty cents to a five dollar cost per incremental download and. We're just restarting that engine. Sometimes it takes a little while and you have to build the impressions and the frequency. But what i'm seeing right now is that we're having a tough time scaling just purely based on our podcast advertising so one of the things that we've done that actually helped us be successful with start making sure that we drive more reviews at some point. Last year we saw the number of views we had for. Podcast go from about two hundred eighty to about one hundred and sixty and so. What i'm guessing happened as abba went through the podcast app store and said you know what some of these reviews are so old. Were going to get rid of them. Or maybe they thought they were fraudulent. Who knows but apple reduce some of our reviews and at the same time in parallel we started to see our downloads. Go down so that probably means that we're just not showing up as much still ranking highly. In the podcast app store ratings were still you know a top two hundred podcast in marketing. But my guess is because we don't have their views maybe we're not showing up as much in the search algorithm. This is purely me speculating. So when somebody searches for a given keyword maybe our content isn't showing up as much or little less discoverable and so one thing that we did. I'm gonna talk about this. Tomorrow's episode was focused on a review campaign working with people that were previous guests on the show asking for them to drive reviews. Because one of the things that we know works is when you're trying to optimize to get podcast from the apple app store you need new subscribers and you need positive reviews and so we can't necessarily control the number of new subscribers other than doing our podcast advertising. We're doing that in parallel with our review campaign and so we've seen some pretty good results early on from those efforts we've gone from ethic are low is about sixty thousand downloads. We picked about ten thousand downloads last month. So going into the end of this year we're back to about seventy thousand downloads per month or so which is picking up about a third of what we had lost over the first half of this year when we weren't really necessarily paying attention to our marketing efforts and at some point. This is kind of the challenge of an entrepreneur. When you're focused on operations that means you're not focused on revenue generation or you're not focused on marketing. And so there's always this balance in this give and take until you start focusing on honestly scaling your team in your operations so where we are halfway through this year our goals to get to one hundred thousand downloads per month. We want to have. I think i said in the beginning of the year a million point five downloads between the two shows. Were probably gonna fall pretty far short of those numbers and this we have a miraculous comeback at the end of this year but on the flip side there's a little less pressure on us from a revenue optimization standpoint because we've secured are presenting sponsor relationship obviously want to continue to grow the shell. We want to reach new audiences. We're going to continue to try to find other sponsors for our show. We still definitely have opportunities for other sponsors to reach the show but this year so far has been challenging one and honestly one that we didn't expect between almost hitting zero in our business checking account to than securing the relationship of the hub. Spot are presenting sponsor. Where a member of the hub spot network which. I honestly considered the pinnacle of my career. At this point could not be more excited to be working with the team at hubs. I'm very optimistic about how they're going to be able to help us grow our show but we're facing challenges from the marketing perspective and a lot of them are actually been with challenges and so throughout the second half this year what. I'm going to be focused on his building or architecture and infrastructure for our marketing team to do a couple of things. One one regularly generate reviews. Were building out more email communications for speakers to ask them to be the people that review our content to. We're going to be reaching out to our guests whenever we can't hey if you haven't letter of you for the mar tech podcast and you're this far into the show. Please leave us a five star review. We don't ask for a lot in the show but it really does have an impact on how this show is adopted. It means a lot to me. It helps pay for the show's content and also we're going to be doing a lot more social content. We're building out our infrastructure to not only create great show notes and quotes from each episode. We're going to turn that into social media content and start sharing it more on linked in twitter instagram facebook. so we're building out our feeds. Were also going to be building out our marketing team to help support us with not only our organic growth but maybe some of the other channels were focused on as well. So as i summarize this year. We're about halfway through. Honestly i feel grateful and happy about how the content was feel like. Our team is headed in the right way. We have hit some headwinds when it comes to marketing and that is reality as a marketer. And i guess mostly when you get to this point of scale and you're starting to be torn between revenue optimization and just growth sometimes there are trade-offs between those things and so in the second half of the year we're going to be doubling down on our marketing. We're going to be focusing more on driving organic growth. We're also going to be relaunching. our website. lots of exciting stuff to look forward to. So thank you. If i haven't said enough for being our listeners. Thank you for your ears and your time and for supporting the marquette community and or halfway through this year. we've got lots to accomplish. That wraps up this episode of the mar tech podcast thanks for listening to me ramble on about what's happening so far this year. If you're interested in getting in touch you could find a link to my linked in profile in our show notes. You can contact me on twitter. My handle is benjy shop. E. nj s. h. a. p. You could find my personal website. It's been jay shop dot com a special thanks to hub spot for sponsoring this podcast. If you're ready to align your team to a single source of truth to get a clear view of your business performance across marketing sales services the whole team hub. Spot will enable your team to adapt and evolve as fast as the changes in your market through data back decisions with powerful custom reporting and built in analytics to learn more about how you can scale your company without scaling complexity could hub spot dot com and also a special thanks to conversion fanatics for sponsoring this podcast. Look the biggest. Roi is always optimizing your own web traffic. Make the most of the prospects that are already coming to you so to get started today with conversion fanatics you can go to conversion fanatics dot com and get a free audit way optimization. Specialists will analyze your website. And give you over a dozen. Conversion boosting ideas for free optimizing with conversion fanatics at conversion fanatics dot com. Just one more link in our show. Nuts i'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to marc pod dot com on our website. We've got summers of episodes contact information for our guests. We have once we newsletter and you tend to top topic suggestions or your marketing questions and will answer them. Live on our show. Of course you could reach out on social media. The show's handle is mar tech pod. Marta c. h. p. o. d. same handle on instagram twitter and facebook. Or you can contact me directly again. My handle everywhere is benji shop b. e. n. j. s. h. a. pete and if you haven't subscribed yet and you wanna daily stream of marketing technology knowledge in your podcast feed. We're gonna publish an episode every day this year so the subscribe button on your podcast app and we'll be back in your feed tomorrow morning part. That's today but until next time my advice is.

zuri Justin christianson scott brinker marquette community clorox app store Roi marquette zoe california Todd us
"benjamin shapiro" Discussed on Edge of the Web

Edge of the Web

04:32 min | 1 year ago

"benjamin shapiro" Discussed on Edge of the Web

"Plus introduce our listeners to Benjamin Benjamin. . Shapiro is the host of the Martic and voices search podcast his to his property drive over one hundred, , thousand downloads, , reach tens of thousands of marketers, , each and every month Kudos for that. . That's huge success on your podcast <hes> but Benjamin's also brand development brand development and marketing strategy consultant that actually left a successful career in business development at Ebay where I think you're there for two thousand, , five to two, , thousand, , twelve something like that was like two lifetimes. . I feel like was in college twice their. . super-senior. . But then if you jumped into bootstrap to start up with multiple marketing teams at an early stage, , VC bat companies, , and then you're doing independent consulting and content business and most specializing in helping growth stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. . So welcome to the show, , sir. . It's <hes>. . It's great to be here. . Excited to to chat. . Absolutely well, , we certainly we wanted to get you on the show certainly do appreciate the time you gave us on your show. . He had a show about a month ago talking about some of what we do here on the edge on the different content curation but we wanted to continue further the conversation on our show because there's a lot of substantial information when it comes down to podcasting growth and monetization of podcasts and I had to get you on. . We have a longer form show that I wanted to pin you down. . He can't unplug zoom. . We're going to have you here for a good solid amount time. . Good. . No, , I'm here I'm ready I'm excited to continue our conversation. . Honors. . Appreciate it. . You've got to major podcast that you have out there. . That's the march and the voices of search. . So how? ? This, , we're a little bit more background. . How did your podcasts come to be? ? Yeah, , it goes back to the consulting business that I started I kind of flamed out of running the marketing department for vc back startups and I just got tired of what I was doing. . There's ton of pressure <hes>. . You know not a lot of equity, , not a lot of compensation when you're working at these early stage, , Silicon Valley vc back startups and just hoping that you know your ship will come in five years and I just got tired of it. . So stepped away and started. . Just helping people figure out there marketing foundation and had a setup marketing channels really understanding. . What a brand is about, , and then their customers aren't trying to find the overlap between the two of them. . Did it relatively successfully, , but I started hit a ceiling after being a consultant for. . Two three years. . And I needed to go expand my professional network. . Because I'd spent three years kind of going through and trying to work with the people that I already had relationships with. . It's just running out of people. So . I started a content play to try to booster, , boost my my consulting practice and that's where the Mar Tech podcast came out and it was meant to build brand authority for the consulting practice make some new networking connections. . and. I, . , never really thought it was going to be anything more than just a marketing experiment and after three months, , we had like three or four thousand downloads and I decided to keep some of the chips on the table and instead of trying to sell people on consulting services, , I just kept trying to grow the audience and. . Buyer eleventh month, , we were over ten thousand downloads and started trying to sell sponsorship so. . The I guess, , the end of the story is the consulting practice I was running at up getting eaten by the podcast created to promote it from the content itself, , which was a great story because it's a rarity that type of <hes> content production really takes fire, , right? ? I didn't think I'd be in the media business which has hopefully helped me figure out how to marketed has well, , Mary Go. . Being asked from a consulting standpoint more often than not to talk about podcasting as a legitimate medium for content production. . Yeah. . I don't really do a consultant in the same capacity used to was about you know interviewing people in an organization understanding how they should describe themselves as your customer were and then communicating that cultivating marketing channels and now the only real consulting work is more. . To how do I get my podcast setup? ? How do I think about growth and so I do a little advisory work but honestly. . Pretty busy just trying to grow our own shows and we're kind of playing around with the podcast network idea expanding into creating more content some pretty focused on content production monetization myself to helping other people

vc strategy consultant Ebay Benjamin
How to Grow Your Podcast with Benjamin Shapiro

Edge of the Web

04:32 min | 1 year ago

How to Grow Your Podcast with Benjamin Shapiro

"Plus introduce our listeners to Benjamin Benjamin. Shapiro is the host of the Martic and voices search podcast his to his property drive over one hundred, thousand downloads, reach tens of thousands of marketers, each and every month Kudos for that. That's huge success on your podcast but Benjamin's also brand development brand development and marketing strategy consultant that actually left a successful career in business development at Ebay where I think you're there for two thousand, five to two, thousand, twelve something like that was like two lifetimes. I feel like was in college twice their. super-senior. But then if you jumped into bootstrap to start up with multiple marketing teams at an early stage, VC bat companies, and then you're doing independent consulting and content business and most specializing in helping growth stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. So welcome to the show, sir. It's It's great to be here. Excited to to chat. Absolutely well, we certainly we wanted to get you on the show certainly do appreciate the time you gave us on your show. He had a show about a month ago talking about some of what we do here on the edge on the different content curation but we wanted to continue further the conversation on our show because there's a lot of substantial information when it comes down to podcasting growth and monetization of podcasts and I had to get you on. We have a longer form show that I wanted to pin you down. He can't unplug zoom. We're going to have you here for a good solid amount time. Good. No, I'm here I'm ready I'm excited to continue our conversation. Honors. Appreciate it. You've got to major podcast that you have out there. That's the march and the voices of search. So how? This, we're a little bit more background. How did your podcasts come to be? Yeah, it goes back to the consulting business that I started I kind of flamed out of running the marketing department for vc back startups and I just got tired of what I was doing. There's ton of pressure You know not a lot of equity, not a lot of compensation when you're working at these early stage, Silicon Valley vc back startups and just hoping that you know your ship will come in five years and I just got tired of it. So stepped away and started. Just helping people figure out there marketing foundation and had a setup marketing channels really understanding. What a brand is about, and then their customers aren't trying to find the overlap between the two of them. Did it relatively successfully, but I started hit a ceiling after being a consultant for. Two three years. And I needed to go expand my professional network. Because I'd spent three years kind of going through and trying to work with the people that I already had relationships with. It's just running out of people. So I started a content play to try to booster, boost my my consulting practice and that's where the Mar Tech podcast came out and it was meant to build brand authority for the consulting practice make some new networking connections. and. I, never really thought it was going to be anything more than just a marketing experiment and after three months, we had like three or four thousand downloads and I decided to keep some of the chips on the table and instead of trying to sell people on consulting services, I just kept trying to grow the audience and. Buyer eleventh month, we were over ten thousand downloads and started trying to sell sponsorship so. The I guess, the end of the story is the consulting practice I was running at up getting eaten by the podcast created to promote it from the content itself, which was a great story because it's a rarity that type of content production really takes fire, right? I didn't think I'd be in the media business which has hopefully helped me figure out how to marketed has well, Mary Go. Being asked from a consulting standpoint more often than not to talk about podcasting as a legitimate medium for content production. Yeah. I don't really do a consultant in the same capacity used to was about you know interviewing people in an organization understanding how they should describe themselves as your customer were and then communicating that cultivating marketing channels and now the only real consulting work is more. To how do I get my podcast setup? How do I think about growth and so I do a little advisory work but honestly. Pretty busy just trying to grow our own shows and we're kind of playing around with the podcast network idea expanding into creating more content some pretty focused on content production monetization myself to helping other people

Benjamin Benjamin Consultant Shapiro Strategy Consultant VC Ebay Mary Go
"benjamin shapiro" Discussed on The Daily Grind Business Podcast

The Daily Grind Business Podcast

02:19 min | 2 years ago

"benjamin shapiro" Discussed on The Daily Grind Business Podcast

"Is we give <Speech_Male> you the floor and <Speech_Male> you have the opportunity today <Speech_Male> to share with our audience <Speech_Male> thought of <Speech_Male> the day so one <Speech_Male> thing or one <Speech_Male> thought we can all <Speech_Male> go home today. <Speech_Male> <Speech_Male> <SpeakerChange> <Speech_Male> Jeez <Speech_Male> i wanna share <Speech_Male> a little bit of <Speech_Male> joy. <Silence> <Speech_Male> I took my <Speech_Male> son who's two and a half <Speech_Male> years old <Speech_Male> to his first <Speech_Male> baseball game <Speech_Male> on <Speech_Male> sunday <Speech_Male> and <Silence> being <Speech_Male> able to walk <Speech_Male> him through the park <Speech_Male> and show him the crowd <Speech_Male> and the grass <Speech_Male> and for him <Speech_Male> the ice cream <Speech_Male> and the cable <Speech_Male> car <Speech_Male> and seeing <Speech_Male> how he <Speech_Male> was able <Speech_Male> to <Silence> understand <Speech_Male> that there was a large <Speech_Male> group the people <Speech_Male> that was cheering <Speech_Male> and enjoying <Speech_Male> and just having a good <Speech_Male> time <Speech_Male> as put <Speech_Male> me in a <Speech_Male> good mood all week <Speech_Male> long what <Speech_Male> i did this weekend <Speech_Male> made me <Speech_Male> feel like i helped my <Speech_Male> son something <Speech_Male> that hopefully he's got love <Speech_Male> for <Speech_Male> his whole life <Speech_Male> and <Speech_Male> i am a big baseball <Speech_Male> fan and hopefully <Speech_Male> i can teach him to <Speech_Male> be be one as <Speech_Male> well <hes> <Speech_Male> but <Speech_Male> you know think about <Speech_Male> the reason why you're working so <Speech_Male> hard and for me <Speech_Male> it is to be able <Speech_Male> to provide <Speech_Male> an opportunity <Speech_Male> inexperience <Speech_Male> in a template for <Speech_Male> my son to follow <Speech_Male> <Speech_Male> and make sure that <Speech_Male> he has the things that he <Speech_Male> needs <Speech_Male> if you're working so hard <Speech_Male> because you're motivated <Speech_Male> make a billion dollars <Speech_Male> now. <Speech_Male> Keep that goal in <Speech_Male> mind. Just <Silence> everybody's <Speech_Male> path <Speech_Male> is a little bit different <Speech_Male> just <Speech_Male> trying to find some joy <Speech_Male> and if taking your son <Speech_Male> to the baseball game that's <Speech_Male> why we all work so hard <Speech_Music_Male> so so get <Speech_Music_Male> after it. There's going to be <Speech_Music_Male> ups and downs <Speech_Music_Male> and enjoy the <Speech_Music_Male> <SpeakerChange> positive. <Speech_Music_Male> <Speech_Music_Male> I love that <Speech_Music_Male> as you can see <Speech_Music_Male> from. This interview ever <Speech_Music_Male> wants successes <Speech_Music_Male> driven by by passion <Speech_Music_Male> hunger and today <Speech_Music_Male> finding joy. <Speech_Music_Male> Everyone <Speech_Music_Male> has to overcome obstacles. <Speech_Music_Male> Everyone <Speech_Music_Male> has a story start <Speech_Music_Male> building yours today. <Speech_Music_Male> Today <Speech_Music_Male> we had the chance to speak <Speech_Male> with the amazing amazing benjamin <Speech_Male> shapiro <Speech_Male> the marketing <Speech_Male> benjamin shapiro <Speech_Music_Male> <Speech_Male> ban. I wanna thank you so <Speech_Music_Male> much for taking time out <Speech_Male> of your schedule and coming <Speech_Music_Male> on the show here with us today. <Speech_Music_Male> <SpeakerChange> <Speech_Music_Male> Go ahead of time. <Speech_Music_Male> Thanks for having me as you go <Speech_Music_Male> you <SpeakerChange> got the <Speech_Music_Male> pleasure is all mine. Everyone <Speech_Male> enjoyed today's episode. <Speech_Male> Subscribe <Speech_Music_Male> to the podcast. <Speech_Music_Male> Leave us a comment. <Speech_Music_Male> Share this <Speech_Music_Male> out with a friend <Speech_Music_Male> until the next time <Speech_Music_Male> caller morgan's signing <Speech_Music_Male> off and always <Speech_Music_Male> remember <Speech_Music_Male> to keep on <Speech_Music_Male> grinding <Speech_Music_Male> <SpeakerChange> <Speech_Music_Male> <Music> <Music> <Speech_Music_Male> yeah.

baseball benjamin shapiro morgan billion dollars
"benjamin shapiro" Discussed on The Daily Grind Business Podcast

The Daily Grind Business Podcast

01:51 min | 2 years ago

"benjamin shapiro" Discussed on The Daily Grind Business Podcast

"Those is your smaller tasks done and now i can free myself up to do things like ad sales for our sponsorships or making sure that we're delivering value to the people that matter the most does your guests in our show sponsors focusing on growth more than day today yeah and it's it's a constant grind. I guess the last i would says you gotta take time for yourself to reflect a digest. Even if it's ten minutes where you close your eyes and count your breaths just let your brain calmed down and you're you're of more effective your brands muscle. It needs to relax just like any other muscle. Yeah i love that and you'll for people listening are wondering how to do all this. Use your calendar calendar schedule them out. If having zero inbox is important to you schedule low thirty minutes every single day to ensure that you get it done schedule schedule out after the day is over to reflect all these things can be done with the technology that you have ben for people out there. Who want to you reach out connect. Learn more about you your podcast. Where's the best place they can go to links. If you're interested in learning how how marketers use technology to help their companies grow <hes> the mar- tech podcast is a daily show so about fifteen to twenty five minutes day commute route length content <hes> and go to mar tech pod dot com m._a. r._t. C. h. p. o. d. dot com <hes>. If you want to get in touch with me and it's not related to the more tech podcast you can also go to ben. J shat dot com b. e. n. j. s. h. A. p. dot com. That's consulting website and has a little bit more information on my background amazing. Well our share all those in the show notes everyone be sure to check out his podcast and visitors consulting page now benjamin the way we end the show here on the daily grind..

ben n. j. s. h. A. twenty five minutes thirty minutes ten minutes
"benjamin shapiro" Discussed on The Daily Grind Business Podcast

The Daily Grind Business Podcast

05:40 min | 2 years ago

"benjamin shapiro" Discussed on The Daily Grind Business Podcast

"I this isn't your brand. Strategy is not your logo. It's the understanding of who you're trying to go after and what you have to be able to to offer them an is there match between the two of those once you have that sense of marketing foundation and your prospects are the people late you're interviewing. Your existing customers are telling you where they want to find information about you then. It's just about mastering the channels that they're telling you look hey. I'm running a a you know a t-shirt brand focused on men's athletic wear and i look for that stuff on instagram well okay. I'm just going to go figure out how to build a community a. and figure out what advertising tools are on instagram or if it's for women. Maybe it's pinterest like who knows what the the channel is. Where businesses are. They're all different but go talk to real people that you think are your target market figure out. If there's a fit first before you start throwing money in budget time at marketing contests that's so true i think people fall in love with their idea or their product so much that they ignore it because they're thinking will all this helps me so much but they don't go out and take that time to to really get the information you need to because maybe it does help them but if you don't know how to effectively communicate to the people bill you're trying to sell to that's where you get lost. It's the gift and the curse of the steve jobs paradigm <hes> where people think of steve jobs san. I know that people want the iphone before they know what they want the iphone so i'm just going to make it and then i'm going to cramp down their throat and that's obviously the marketing strategy was but like i know better than you know and it's like yeah if you're steve jobs and you're the one in a billion won multiple billion people that i just had the vision to create the iphone and the resources to be able to do it good luck yet but most of us we gotta figure it out along the way and so you you can de risk by doing your homework and it doesn't have to be that labor intensive or that complicated. Just go talk to the people that you're trying to reach an and understand them and your marketing programs and your language and your visual assets and your channel mix l. comes in to comes in light after you figure that stuff out gotcha so we're a big believer and i'm a big believer that behalf the daily habits and behaviors you possess or the reason why you're getting the results. You're getting so obviously you being a marketer you being a successful podcast being successful consultant. I'm sure there's some things that you do daily which help you get things done. Stay on task. Keep motivated. Would you mind sharing. Maybe one or two nuggets that sort of really help appear on a daily basis. Do those things yeah of course <hes> you know the first thing i think about as i am <hes> <hes> <unk> a zero inbox or at least i aspire to be an let's say three out of seven days. I actually get zero inbox by the end of the day. One of the things that i learned one of the startups i ran the marketing department for the company called handle and it was a productivity company helped people will figure out how to focus on the things that we're going to have the biggest impact not the incoming signals that are facing and so what i try to do is go through this process of creating a plan for what i wanna do triaging all the incoming things that are coming at me all the notifications that going through my inbox walks reading what i need to read quickly responding to the stuff that it can just get out of there and finding a time to respond to everything else but just getting it out of the way and making making it so it's manageable working on the things that matter the most right away and then taking time to reflect an evaluate wait if i worked on the things that were important or if my time should have been allocated in a different fashion and so you know big thing that people struggle with from productivity perspectives they feel like they're always missing something because all they're doing is sitting there looking at their inbox and there's sixteen hundred emails that are staring them the face. You can't remember what's in sixteen hundred emails. Get down to ten by. Just take them all archival and they'll come back. If it's important somebody will bottle it up to you and you know maybe you spend a day or so and you go through the triage everything but just get it up into your face so you can focus on the things that you just have to do first and foremost like a productivity perspective. That's one of the ways that i've been able to make sure that i stayed productive captive and then the other thing. Is you know figure out where you're gonna. You invent something figure out a way to teach it to somebody that can do it more efficiently and cheaper and then go and met some new and so you know the podcast <unk> as an example when i started out i had a to report scheduled guest record the content ended the content do the publishing right the show notes and do the promotion now when i record a podcast most of the time it's an inbound requests for somebody that wants to be on the show i confirm except the meeting i record the interview and it's taken care of by somebody else somewhere else. Reading the shown with somebody else is doing the publishing because each step along the way i've been able to find a resource that was more efficient and less expensive than i was at getting..

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"benjamin shapiro" Discussed on The Daily Grind Business Podcast

The Daily Grind Business Podcast

15:58 min | 2 years ago

"benjamin shapiro" Discussed on The Daily Grind Business Podcast

"It was going into businesses getting tossed out as a solicitor solicitor. This is before cell phones and before the marketing revolution and so i started off in kind of the lowest level of sales <hes> legally and <hes> kind of worked my way from the bottom level in sports marketing agencies and then a sports marketing agency and eventually really started in my career <hes> when i went back home after travelling the country a little bit <hes> to silicon valley and i got a got a job at ebay so my real marketing career career and my technology career started when i worked at ebay but it was actually my third job wha what did that first job because i did door to door that low level selling in cold calling wooded that first job teach you the most <hes> it doesn't matter how much screwed up with i start is the real answer. <hes> i learned a tremendous amount about life and about how to communicate a lot about business even though the company he's not one that i would say is legitimate a reputable <hes> you know it was an incredible experience about learning how to face adversity <hes> <hes> no not taking it personally something that i've really had it continue to learn as i've matured in my career in business is business and some hawaiian some people don't and it's not you know in the end the basic general principles behind sales about building impulses about taking the bullets that people have and turning them around into things that help build your case so i learned some valuable sales skills but i wouldn't recommend recommend necessarily learning them the way that i did cut you so you went through those two jobs. You found herself at ebay all the sudden now. You're in one of the biggest companies out there <hes> what was your role there. I started off in. Let's call it an account manager in the business development team within internet marketing marketing and so <hes> just to paint the picture for you you know ebay is primarily a company that markets itself online which is a relatively siddeley new concept and was ten years ago when i started working there so digital marketing was the vast majority of their marketing budget. There wasn't a a lot of internet marketing teams around in the early two thousands and it was broken up into the paid search team the s._e._o. Team organic search coach affiliates and then there was this other partnerships team which was basically like how does ebay work with yahoo. How do they work with. Google and facebook came around my space. What are those relationships look like h._p. All the other computer manufacturers and so i was starting off by doing account management making sure clients were happy. Ebay was fulfiling its commitments and eventually work my way up over five to seven years to be negotiating all of the big strategic relationships and managing the implementation while so fast forward now you are starting yourself dakota yourself an independent marketing consultant. When did you feel like you truly became an entrepreneur. You know right after ebay. I i knew i spend what i feel like a career lifetime at ebay and it was amazing. I learn the landscape of technology community and of internet marketing while ebay but i it wasn't a real operator right. I was working for a big company and i could see all the pieces fit together but i wasn't responsible for building each individual channel channel <hes> so i knew that i wanted to get more operational experience and all the cool kids were leaving the big companies to go start it. Little companies are working for startups. All my friends were leaving and i was just like i want to go do that but i'm not going to go work for a start up. I'm just going to go start my own and and so i started working on a business called strong school dot com which was a video guitar lessons website while i was at ebay and eventually transition to work on it full time avenue did that for a couple of years and that was the really you know business school type learning experience for me to do everything wrong and you know kinda cut mitee as an entrepreneur was right after my time working at a big company to the opposite. I worked for the smallest company you could. It was just me in my living room. How did you have a passion ashen for music obviously yeah i was a terrible guitar player player a terrible guitar player but i loved playing and i thought that the wave for me to merge my personal professional interest was to build startup around what i like doing on the weekend which was going and playing open mic nights and humming some tunes with myanmar and <hes> you know i i basically turned my pat my hobby into a profession which it becomes a little bit of a mix bag over time but yeah i was an aspiring guitar player and musician for awhile what made it amidst mixed bag because i think there's some people listening who maybe have that feeling themselves right like oh. I wanna start a business based on what i like doing the weekend and my hobbies. What did you find there yeah. <hes> you know on <unk>. The negatives the positives i it's great to subject matter you love and it's really entertaining it's up and then it makes it really easy to be passionate about a love qatar and i i wanted to help teach other people and so it made the motivation very clean and easy earlier in my career worked in sports marketing because i loved sports i love sports the competition and follow it and great thing to talk about great with make friends but when you merge those things together other on the flip side a lot of times what happens is the things that you do to get away from work become work and so you know. I didn't wanna play much music when i have been working on guitar. Lessons website stove my release my hobby. My thing i did to decompress felt a little bit like it. Was you know at least tangentially related if not totally related to my work and so you know it took away that ability for me to just chill and get away from it gotcha gotcha balance different for everybody. That's just how i felt no doubt and then obviously now you're you've been doing your podcast the martin podcast for a year and a half what what made you motivated you to want to start a podcast of your own yeah so i'll take it back step before answer the question but after running my own startup i met this girl we started dating a true basis interested in taking a promotion to be at your fiance but you gotta go go check at though i have do little self assessment that was both personal and professional and trying define what was going to be the right balance for me that i'll take the step forward in my life and so i decided that i was going to rededicate myself to being a marketer 'cause the problem that i had habomai startup wasn't getting people to the digital assets that i had created it. Was that the product suck got. You and i was like look. I'm just a better marketer on ama- product person. Let's let's just go do that and then i had enough experience and credibility to be able to go to an early stage startup and run a marketing department department so that's what i did for about five years ran the marketing department at a couple of early stage startups and what got me into you know of actually to the podcast was down the road. There's the bland of your personal and your professional life and as i was now married man and we had a kid on the away ab. I found the balanced working for an early stage startup in silicon valley suburbs of san francisco <hes> it was a lot of deferred compensation boy. I'm going to get this equity in this company and it's gonna be a billion dollar company then to be rich. Maybe gotcha maybe an years from now and that just balanced didn't make sense for me as i had to mouths to feed at home and so i decided that i was gonna take a little time off from my startup gig at a little bit more self evaluation and what i realized in the meantime while i was trying to figure out what i wanted to do i started taking the short term consulting projects and and those started to build up in those started to get referrals in the next thing you now. I was running a marketing consulting business but the business was running the entrepreneurial. It's that was being scratch was me figuring out how to do professional services and consulting and so the podcast came out of me trying to expand of my consulting practice okay because it was a lead generation tool at first <hes> and then for one reason or another. I decided to focus on the podcast instead of more consulting but really that dante your question. I started doing the podcast because i want to try to drive more top top of funnel leads and interest into me as a consultant and found that the audience was growing so quickly. It was worth it to just focus on a podcast. Not a aac podcasts are trying to sell consulting services god when did that. When did that switch for. You 'cause like obviously when you start to show you had the aspirations of like wow this could really turn into something full-time but i'll use it for lead gen for now when did what point did you realize while people are really taking into this i- this could be a full time job you know i'll answer that question speaking specifically to the people who are going through tough time trying to figure out what they wanna do <hes> out of the struggles that you have you are just inherently pushed into a direction that makes you figure out what is best for <hes>. I made the decision to do the podcast because my consulting business was too much episode ups and downs. I got away from the startup game. There was no deferred compensation. It was gimme the cash alan i'll do the work which just made more sense for me from a lifestyle perspective and i was able scale that the where i felt good about what i was making but i didn't know if i was going to be working really hard this quarter or if i would have a quarter off it was too volatile and so i was trying to smooth out my revenue curve from a business strategy perspective and i said i was going to be the podcast for three months to see if i can create a content asset that would generate leads. It's an eye all i focused on for the first three months was building the audience and then i was going to try to figure out once i had an audience to get them to start engaging with me as consultant <hes> to get a couple of hundred to a couple of thousand people listening to the podcast and at the end of three months the show at three to four thousand downloads a month and i felt like there was an opportunity to try to get it to ten thousand downloads monte which is somebody who i trust and respect a lot said was when you can start aren't making more than beer money from podcast content asset so i felt like i was after three months you know close to being able to sell all sponsorships and try to make money a different way and i decided to keep chips on the table and just keep producing the content and just never pull lever to try to start converting people from.

ebay consultant myanmar san francisco Google qatar account manager facebook yahoo professional services development team three months billion dollar seven years five years ten years
"benjamin shapiro" Discussed on The Daily Grind Business Podcast

The Daily Grind Business Podcast

03:30 min | 2 years ago

"benjamin shapiro" Discussed on The Daily Grind Business Podcast

"How are you today. It's a pleasure to be here. I'm doing great. Thanks for asking of course thank you so much for being here. Benjamin if you wouldn't mind say for some people being first introduced to you today just sort of briefly explain a little bit more of who you are and what does he do. I'll start off by recap of the conversation. We were have offline. I am not ben shapiro the political podcast commentator. I'm i'm the other one. I'm the guy that talks about marketing on a podcast austin. That's probably the biggest way to describe me up front but i'm an independent marketing consultant. I've had a career in marketing marketing that spanned a little over fifteen years now and i've kinda bounced around from <hes> the early stages of my career to landing at one the biggest tech companies in the world and i left that to start my own startup eventually left that to run the marketing department at bbc back startups and gave of it all up to try to run a marketing consultancy myself and now i create a podcast talking to other great marketers and people interested in using technology to grow their business so i've had a little bit of a roundabout career and seen some things and now i'm really focused on the podcast base. That's amazing. When did you you or what sparked your interest marketing. You know i was in college and the program. I was in for the first the two years of college was a general studies program which got all of your <hes> sort of background courses out of the way and so you had to basically do all the prerequisites sits for two years and then pick a program that was going to be your major and you didn't get to test it very much. I got one class to be like okay. Take a business class sophomore year and so i picked business i because i figured it would be the most tangible and actionable annable and have a job and make some money and then once. I got into business school at boston university. I just felt like marketing was the best blend for me personality wise of kind of the english math and science component. It was kind of well rounded. I i wasn't a finance or accounting guy knew that and i didn't wanna do straight up art and creative so is a blend of all of those things that i thought i was pretty good at but tigana marketing okay gotcha so you jumped right after right after college you went right into the marketing game in a in a what business are you in when you first started not exactly actually actually. I think it's a little bit of funny story <hes> just because it shows you how little you know when you're twenty or twenty one a little. I do my first job. Out of college was working for what is almost a multilevel marketing company. I was <hes> not really sure what to do. After school and i had these dreams of going and working in corporate america sitting behind a desk of having a marketing job but i didn't really know what that meant so the first interview i ever had was with this company that was selling a phone service and water coolers business to the business so essentially door to door but not residential only commercial and the whole concept behind it. Was you know you can grow a business and you could route recruit other people and teach them how to do sales will teach you and you'll.

Benjamin ben shapiro bbc boston university consultant austin america two years fifteen years