27 Burst results for "Beastie Boys"
Vita Coco: Michael Kirban
"Remember that kid in high school who was weirdly interested in business who had almost no interest in going to college or starting a traditional career, but was determined to start something on their own. You might have snickered about them or even ruled your eyes or maybe that kid was you. Well, that kid was also Michael. Kurban. Michael had the benefit of watching his dad pursue a bunch of different business ideas including ideas that failed but the specter failure never worried him. He knew from a very early age that it's part of the game that you gotta take big swings, which means you will also strike out a lot. And the biggest swing Michael would take would be for Vita. Coco you've probably seen their familiar Tetra Pak boxes of coconut water in pretty much every convenience store. In the early two thousands when Michael was trying to launch the brand New York City, he was pretty confident that coconut water would take off at the time most people who bought coconut water were immigrants from places like Vietnam India, the Caribbean and Latin America. But Michael had a hunch that coconut water could compete with sports drinks like gatorade. Now. At the exact same moment someone else had these same exact hunch. It would become a product known as Zico and so what happened and what you will hear is a story about a war, the coconut water wars of the early two thousands a war was sabotaged subterfuge dirty tricks, and eventually a pretty decent outcome for both parties. Today by COCO is the biggest brand of coconut water in the US. It has about forty percent market share but it would take a lot of time and a lot of obstacles to get there. Michel grew up in Connecticut and when he was nine his parents split up it was amicable. But while Michael, sister chose to live with their mom Michael Decide to stay with their dad. My Mom Got Custody I. Think my dad gave my mom custody and my dad was actually packing his things and preparing to leave the house and I packed my snoopy suitcase. Put It with all my dad's stuff and I remember my mom coming home and saying what's this and I said I'm moving in with dad she said. Okay Wow that's amazing. My mom ended up a few years later ended up moving into New York City so I'd spend weekends and city you know, and I still see her quite a bit but. Super Close with my dad. What did your parents do? When you were a kid. As a kid my dad was entrepreneur. My Dad always had businesses before him. My grandfather always had different businesses my grandfather same thing. So. I come from a long line of entrepreneurs I don't think there's a single male in my family who's graduated from college on both sides and. My Dad when I was young had a roller skating rink. which was awesome. In. Those were the successful days and then he had other businesses that weren't so successful and we went through periods of doing well and other periods of not doing so well and were those. Birthday party I had roller skating birthday party and four remember birthday parties and Church groups and youth group of and stuff like that. Happened there. Everybody I went to school with as a kid had their birthday party at the roller skating ring. So so good. So I got to go to all the parties whether I was invited or not. Yeah, and then as rollerskating kind of out and was now we'll thing anymore he turned the place into a rap concert hall. So I grew up one of twelve thirteen years old hanging out with beastie boys ll cool J. Kid it was really really cool experience. So he really pivoted because thinking that what happened roller skating it was great. It was like one day was there and then it was gone. Yeah it was a real fat. People stopped going and he pivoted very quickly and you know that works for a little bit of time and then just didn't work anymore. So in terms of school, how how was it for you? Was it hard was it easy where you good student? Not a good student school was really tough. I had several learning disabilities from attention deficit disorder to form of Dyslexia as I got into high school they. Me and by diagnosing me, they put me in what we used to refer to as Romper. Room. which was. Half the day in normal classes and half the day in basically special ed it was a room with me and other kids who. Many of which had more complicated issues than I had. I knew I was very late in reading and math was really hard for me and I had a clear goal and that goal was to get cs and. Get as close to passing as possible. And that was always the objective and I always knew that would be successful in whatever I did. But why did you know that? I don't know I just felt because even then right even though I was in these classrooms I was still. Successful in things that I wanted to do you know I was not the best athlete but I worked hard and you know I was able to. Play ball and it wasn't the best. I definitely wasn't a good student but I was able to get by and I, just I just had this confidence from an early
Cuomo to young people: 'This is not the time to fight for your right to party'
"It's not clear if he's Ah Beastie Boys fan, but Governor Cuomo had a message for young people today, young people This is not the time to fight for your right to party. I respect your right to party I fully respected Governor cited a rising Corona virus infection rate up four points among 21 to 30 year old and he released a new P ECE urging young people to where masks to socially distance and not congregate in large
"beastie boys" Discussed on Broken Record
"Broken record. Hey everyone I want to quick set to talk about somebody I know you already love and adore, but we can't get enough quest love. Of course you know from a sprawling conversation with Malcolm Rick on season to a broken record from his work with legendary hip hop band the roots from Jimmy Fallon's tonight show or just from DJ on a stage near you. But the also has an amazing music podcast. Call Quest Love Supreme. Questions team, bring you interviews weekly from the legends of today and yesterday. Be Sure not to miss out on fantastic episodes with Jill Scott, fat Joe set Rogan and I'm happy to report our very own. Rick Rubin will be appearing sue. Be should check quest love supreme on the iheartradio, APP or wherever you get your podcast. Back with more from the BBC's and Spike Jonze. What did you know about about Beastie boys at that point, or what did you? What was your impression? Them and you have heard of him I. Don't think I knew anything I think the first thing that I heard of the Beastie boys was Cooky Puss, which I loved, and I remember I was in San Francisco, and I heard it at a. she was a writer and a the. Empowers Yeah I think it might have been powers. And I think I was state staying at her like lofty place. And I think I heard there I. don't know if she played it. Or if I heard it on the radio in San Francisco when I was there, but I remember the connection of being at her house and hearing it. And I thought wow, that's really cool. That was really really into hip hop the time and felt like it was the first punk rock expansion towards him up. That's what it felt like. It was as much a punk. I would say was as much a punk rock record as it was anything else compared to hip hop records, it was punk rock, but compared to other punk rock records. It was more hip hop and I remember thinking really cool, and and and had A. And I remember laughing at it and laughing at it with it. You know like laughing with it thinking. This is really funny. It's really good, and I remember I. Remember the I remember Yao and his motorcycle jacket and his long raincoat, and at one point I felt like him and Nick Cooper kind of how to similar. vibe. You know that raincoat. How I met. Nick Cooper, but I remember that to me. It felt like an anomaly. In both cases. The raincoat vibe was not something you saw. Kids in New York. Wearing like it was a. it was a fashion statement to where Long Somewhat Dressy raincoat. Yeah, yeah, the ring vibe played played strong when I first met Yok..
"beastie boys" Discussed on Broken Record
"Pushkin. Now Hbo Max Search Starring Alliott, Shaukat and John. Follows Dory drew Porsche and Elliott. For. New, York millennials, who's greatest worry is how long they have to wait for a table at Brunch. That isn't until the discover that one of their college classmates has mysteriously vanished..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"We've moved to a netflix special. Yeah, did you get any like historically who feel Steve? Martin had the biggest. I can look right now like sold like what a real rock band of that era would have sold top twenty best selling comedy. This has Adam Sandler I know. That's a big one as number one a while over two million. Owa Number two Jeff Foxworthy. Oh Three Jeff Foxworthy as well. You might be a redneck. If Yep, you might be. A redneck is three to is games. rednecks play okay four is weird ow? Oh, that makes sense bad hair day five is another Adam Sandler. They're all GonNa Laugh at you. I remember that one. Six is a Beavis and butthead. The BEAVIS and butthead experienced. Steve Martin seven Dane Cook Retaliation Cookie Monster, eight Dane Cook harmful if swallowed. Nine, the Jerky boys aw loved it really. Oh, my, that was my favorite, Oh yeah, in high school. You don't know the Jerky Boys. Prank phone calls were so. Know when I was young when foxworthy hit the scene like maybe thirteen or something and I thought those redneck jokes were so funny I had memorized a bunch of them at one point. One of them was. If your mom doesn't remove the Marlboro reds cigarette from her lip as she tells the state trooper to kiss her ass, you might just be now. How get him? Ten and eleven are also weird Al Twelve is Larry. The Cable Guy Thirteen and fourteen Larry the cable guy. Fifteen Jerry clower so I went on a USO tour to Afghantistan and those seven and I think it was oh seven and We learned on this tour that the next guest was going to be Larry the cable guy. That he was coming through in the next week and so they have you signed all this military equipment, and you see the names of all these other people who have visited on USO tours like certain helicopter, everyone signs or certain warhead. And so every time I was asked to sign something I wrote. gator done DAX shepard. Because I thought Larry the cable guy. Most certainly rights get her done whenever he signed. Something I'm always jealous I, don't have a catchphrase..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"Soul Mate Monica Pad man. You gotTA fight for your right. To Fax Oh, that's very very time. It's been a long time was good had to be done in honor of the boys. As. Boys are fun yeah. Oda Fund Chap they're just Loosey, Goosey or the beastie boys. Now. They wouldn't be the beastie boys if they weren't Loosey Goosey true, that's true. They have such a fun relationship they really do. It's almost like brothers like older brother younger brother. A real brothers dynamic. They're pretty darn cute onstage in that documentary. Yeah, didn't I only saw a little bit of it, but I wanNA. Keep watching. It looked good so much great footage that Spike Jones boy. Alabama for. Infuriating, you brought it up, but it's just so cool how they've. They've run across all of these people in their careers who end up being just the best fast. Yeah, totally I don't think they take credit for it as much, but that's a thing. That's the thing when you draw talent of that. You know it's almost like the secret or something. Very very cool. Okay, so can we talk about Height Salat? Robert Plant you said is definitely over six feet, and they said definitely not. We talked about this on the show itself, but yeah. The Internet says six one I. Don't know what to tell them. Well I know what to tell them will. This double confirms I I saw him in in Manhattan and he quite tall. I know that's what we were saying. We saw him, but we. We were wondering if he had lifts in his shoes. I didn't know if wikipedia counted lifts in your shoes. Well by the way I, thinking might have had lifts in his shoes because he's six four is I'd swear. He was six two or three, so if he's really six one, and then he had a little help that makes sense. Maybe he's wearing like a boot. Yeah, Rockstar! Boots I can't do it. It's yeah. Do you like boots? You ever tried cowboy boots on. I've never owned a pair of cowboy boots, but have you ever tried them on? Yeah, there, they hurt. I've never owned them, but I've tried them on, or I've had to wear them. In movies or something, and I look ridiculous in them. It's not a look I can pull off staying some guys you see them in the cowboy boots like that looks totally right. They look too short or something. It just preposterous on my I guess just off brand for me, cowboy. I don't know you were a cowboy hat. Though that's true, but that's just for Sun. Protection is the most practical of all the sun shade hats share. Some of those are pretty heavy. Yeah,.
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"They're recommending to marriage I. Wish I were that smart. The gunman's. It's really interesting to me that his whole story that he was this mit mathematician my and give me like materials minutes institute, but I didn't know his background of being an MIT mathematician, and then applying statistical research to. Relationships Which? It just seems to make all the sense in the world. So I. Don't know what this is going to want to talk. Real Tangential I can give you the one liner. That'll have you interested, so he can watch. He's been studying. Since the eighties married couples have conversations films them. He can predict with eighty percent accuracy within five minutes of watching them talk if they'll get divorced. I can, too. Know You fucking kidding me. Tell me that's difficult. I, think it's difficult. You had to watch. Two people talk for five minutes and go. You'RE GONNA. Make it or not into be right you. Can't you tell me you can't do that? I Bet I could do with. Accurate you just said that you knew what type of person I am and my ex? He didn't make a couple accurate predominant a couple of. Leans more to that. I'm a savant Lake John. Then just random and everyone could do it. Can you guess one thing I've done I just picked to spectacular events that happened almost no one working on in laird, Hamilton's pool and touring. JPL, do make a prediction about. I've got I've got one one hundred percent, okay. You you worked on. Building your own motorcycle. But did not did not actually complete it by yourself. You needed help. God. But what a great underhand! Mostly work on cars and I complete them. Ahead. You've you've written that. Motorcycle should eventually got completed with somebody else's help. Staying with my conviction, old old cars in new motorcycles. have apart fall off on a two wheeler. I think that's why I sound. Okay. Well, you guys, you have the label and you guys ended up putting out K, so they have this beautiful part of the documentary Monaco. You didn't see the beginning their best friend when they were kids was Gail Kate and she played the drums, and they were all together and very honestly own the fact that they just dumped her when they. Got Involved with Rubin in Russell Simmons and then they felt terrible about it, and then they went to mutual friends funeral. And it kind of brought them back together and she by your guys, admission was just totally cool ready to pick back up and no hard feelings, and you got close again, and then they ended up starting to label and put out her music..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"Was I remember? Mick Jagger onstage, saying something like if you WanNa, learn to live a long time. Become a rolling stone and I was like Oh. Yeah, he gets a say. He is a rolling stone. He is what about Brian Jones. Just saying well. Trying to build a broader point, just crumble. But. He but but but. I'm older. Women have been through a lot. If beastie boys broke up and we're in a band in I'd be okay like we'd figure it out. MIATA and Mike would still be friends like it would just wouldn't be doing this thing and we were very successful. I'm very happy. In my life, so. I'm okay hey. You know what I mean, but. It's sad. It's just said Yeah. I think it's puzzling. Sad because. Talking about like even at towards the end, Rin Yuccas doing treatments for cancer, and it was like we would go to the studio every day because he wanted to. Because that was the thing of like, we wanted to be around each other so somehow. Still, alive and we had stopped being a ban. It wouldn't have been because we didn't want to be with each other. It would have been somehow maybe we didn't. We didn't feel genuine or authentic, making music, or whatever or we just more interesting whatever the thing would have been, but it wouldn't have been because we didn't. Want to be with each other and I think more probable than anything else. We would still keep doing it because we really look forward to that time of being with each other, and that's the unique thing in this whole weird frigging frigging thing that we did for decades of our lives, and now I'm going to ask something that could be really offensive and I apologize, but I just I'm not hip to it because I'm into comedy. Oh big big disclaimer disclaimer, are you? Are you still making music? That's the part I'm afraid it's going to offend you that. Bad because you could. Like Solo hit albums that I missed and then. Right yeah. I didn't WanNa like your Walter. Becker and I don't. Manage! My personal management talked about this. That's why I'm doing this agreed to do this. You're obviously not a fan of the La Philharmonic or poetry slams because they know what I'm doing all the time Mike. My guess is just that you workout in Laird Hamilton's pool. That's my singular guests about what you're doing I've put some time in there. And what do you think I'm doing eating fucking Russell's basement. I don't have a basement so. I think boy. I can make a pretty good. Let me, just ask Mike Be. Have you ever worked out alert Hamilton's pool? For Real question for real. Yes, okay, so. That's a pretty amazing. I don't know. Probably knew already..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"It is like you're just on the road. You're never anywhere. That's yours and increasingly people around. You have different roles. It sounds like maybe you guys would have been safeguarded from that in some way because you had each other, but even with with each other feel like you're losing touch with. Real life for us. Yeah, well, yeah, 'cause you fatigue! That's in the documentary. You guys eventually did fatigue right? Yeah, became completely surreal, because it's like this thing that we're especially in our case because it was like with pfeiffer party, and and then sort of having to play these roles, so we talked about earlier. It's all sudden were expected to be that all the time where you Kinda were kind of making fun of as you say like Frat, fraternity culture and yet the show was made up of like grows. There's a little dissonance there right like Oh. Wow, the pros. But it was it. Does this weird feeling like kind of built up inside of us right of like Holy Shit? This is not the people that we saw these downtown. New York City clubs on stage inspired us. We so desperately wanted to become like we are onstage or like Whoa. We're not that anymore. We're not like these people courageously. Making whatever they wanna make were like now. These you know actors doing this thing that we only feel a part of not wholeheartedly that thing and. It was weird. It was it was a very. Surreal feeling that I think it's like that feeling is really what Fatih doesn't made us feel like we. We need to take a break here and then. It was funny looking back at it. It just seems totally human for us to want to take a break at that point, right? We're like eighteen nineteen years old. We've been on. This aired me at that point twenty. We've been on this hamster wheel. Try and spin it around as fast as we can just like. Go to Russell like we need. We need a break from this now..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"We need some character. was there any fear or no, because the three of you were together? Did you just feel like invulnerable? Madonna context are two things are happening and remember. We talked with Rick about this. The thing is like we're going to go on stage and these girls look. See Madonna. Nobody's there to see us, so they're probably not gonNA like us. But. Hopefully they're not gonNA forget us. Yeah, yeah! Yeah, but we're GONNA. Make a name for ourselves. How can you get something out of this? Yeah, and then I do think there's this other thing that actually oddly I think back on it, because it served us well through our whole art of being banned from that beginning like opening up from Donna to whatever towards even the very end when York was ill I don't know how else to put. Put it, but it's like a group. Mentality is something about being in a group. We are always just looking to make the other two guys. Laugh I'm so grateful that we had that because that buffered us from. If any one of us were in alone, it'd be like Whoa. What is the rest of the world thinking me? We didn't really have to give a shit about that. Because what we care about so much more were the two. Two friends that we know where we are in it with Okay Rick Rubin. This was news to me. I thought I because I've always associated him with you guys I thought he was along for the entire ride. It was news to me that he was not after licensed ill. What can you say about? Obviously then you have no sense that he'll become rick. Rubin, but we're noticing some kind of genius. Oh. This guy is, he has some. Some something kind of special like it's really weird that you guys bumped into one of what became the biggest producers, and then also Spike Jones. You bump into and ends up directing her like there's a lot of you guys bumping into people who proved to be kind of the best in that field and I I'm always curious. If you had a sense of it in the moment, or it was later revealed to. We're taste makers is that? You could have been like scouts for baseball like you guys know how to fuck and find talent. That's for sure. Yeah. We're like moneyball for moneyball..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"And then some and then I was really kind of delighted to watch the story of you and it was so informative like. Like I, know who Rick Rubin is a bender that Sh- Shangrila studio and the Guy I met these super spiritual, so I'd never seen him when you guys met him so to see that footage of you guys meeting him at Nyu and his persona back then and just all the people that have moved through your journey, the Beastie boys journey is so impressive, so many incredibly talented people that you guys kind of just stumbled upon, and we're open to work with. The story is much about the world in which you guys inhabited in fostered as it is about you guys, which I think is phenomenal. Thank you for your takeaway. Because know that was one of our ambitions. In both our book, and then the stage show, and then the resulting film directed by Spike Jonze was to show that everything we've done is all about context, the inspiration the seed, just even the idea that we thought that we could do what we do and. Fear going up on stage is kids. Reading Are Our rap lyrics from a piece of paper, which does not look very good on film. When we have to look back at it on stage now that was all a result of the fact that we we grew up in the New York. City that we grew up in. It was the one thousand nine hundred seventy s when we like little kids, and it's just this thing of all. Our parents had decided to stay in New York City and And if you're apparently, you decided to raise your family near city at the time for the most part, I think the the understood condition where one of the conditions was. You're going to give your kids the freedom to just go out and do whatever Oh. Yeah, there's this movement like you know free range parenting, and it's basically just what y'all were doing or like you know the Nikitas were doing la like. There's these perfect cauldrons for this. Yeah I mean I. Don't think our parents name. A term for just now we look at it as negligence. Then it was normal. Let it was just that's normal. That's how you did it. Yeah, there's a total bravery when I'm watching. You guys because some of you met at a show like a bad brains show or something and I remember like my brother. My older brother took me to see exploited when I was eleven. It was downright dangerous like I was eleven I was fucking terrified. My brothers be careful. Careful, some guys put screws in the bottom of their combat boots with a break, your ankle, Bosh, all this crazy lore and I was so attracted to this danger of it and I just remember feeling very vulnerable at eleven, and so I was watching you little kids in that scene and I was like Oh yeah I. Remember that like being drawn to that. Yeah, I was basically what that kid like. When I met Adam GMC A at a bad brains show..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"Right exactly, so here's my question, so there was a camera operator on parenthood, and his name was Arturo Scuitto Afrikaner. Oh my goodness. Do you guys know Arthur Afrikaner now never heard of him. He's a liar. I've been friends with Arthur since kindergarten. Okay, good, good, good, good, good, good, okay. I think this could be abridged by which we can trust one another. It was he in a band with one guys when you were little. Yes, we were in a band, the young and the useless, the young and the useless. Okay, this is now now. I have a second question to build a further bridge was one of you married to wag sister. All right that's that's a little bit confused. Wag is gone. Wife's sister. Why is a good friend of both of ours? And he's married to Kim and Kim Davis her sister Director Trevor Davis my ex wife there we go I have been asked to advisor on what Polaris Razor to buy and so I've actually emailed with your ex wife. Having never met her, but slowly to guide her on road purchase. No, okay well then I should give you props because I. Don't know what your background is with the Polaris, but my teenagers go out to the house out in the desert where I said Polaris is. I mean my teenagers have taken that thing into the National Park birther untold miles and had had the best time. Yeah, I went through maybe five options. She really had I narrowed it down to one. I was really really involved and I'd always generally car. We're talking about an off road vehicle. Yes, four wheel off road vehicle, but unlike an ATV I mean maybe I'm deluding myself, but unlike ATV I think it's really safe. Safe because it's you're in a roll cage so as long as you don't have your hands or arms out like if you keep all your limbs within the cage. Yeah, you're going to be safe and you guys see that you probably can't see the you see those holes on top of my hand I rolled one recently, and got a bunch of pins in my hand, and then got him removed a week ago, but his hand. My hand up the number one thing I. Get in it. Okay. Do you guys feel closer at all to me? Are you people? So okay so quick Mike. You're in Malibu and Adam wear you. You know I'm around. I'm going to save by the fact that there's no detail behind you. My theory is you're actually in a closet that Kathleen has to in a closet. Room! I see a popcorn ceiling. There's. For some reason, why does it have cottage cheese ceiling Adam okay. I'm judging from the flora. Are On the West Coast. Fantastic an animal, you generally this cold and interviews, or is it just me or something about mean that's triggering your. This is just generally how you are. It's Mike. Mike on. The side of your. Just out of kindness and reciprocity where you I'm in Los Villas in an attic above a garage of a house. We've been building for three years and we'll likely build for the rest of our lives. Quarantine situation because I noticed that you are not six feet. You're not wearing masks. What's going on? have been quarantined. Yeah, we've been. We've been doing the whole thing together..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"How do I? You know I, WanNa maintain good posture in this. Episode because I can tell already. Tax is going to be disappointed if I don't sort of represent. Well on that four hold on a second I just want I want to be clear. You think I am stickler on posture. You're obviously looking to me as a role model for posture, alignment and IDOL WANNA disappoint. Adam I'll say and I'm just opening myself up for daggers right now from one of my oldest friends and partners Adam Horovitz here, but I think my pastoral alignment has really improved over over the Mike. You are actually taller for really see. My thing is fantastic posture. But how bad was it when we are a teenager? I literally couldn't even like look up at Lake. is now my, but you wanted it and you went for it and you did it. Make you made it happen. How Tall Are you Mike? I think I've remained five ten all along, but I read maybe five ten and a half now in the dock. You read to me as six one. Yeah, I would agree. Skinny six one I'm going to say you're blowing air up my buttock. I would have been a considerable deal of money. Why can we talk about an atom? I think we've talked about this, but I have a theory about front people of bands. That, you should never be over six feet rarely. The only exception I have to that rule is Joey ramone but joey. Always had the MIC stand as a prop like he felt so awkward. Being so tall that he was like bent over, and he had the Mike Stan, so it kind of mitigated his his height I think you're ignoring one of the greatest frontmen of all time in led Zeppelin what will hold out Robert Dole. Plant. I've leaned in public. No, Adam and I met him. We met him in a lobby I went camping with him. That's that's a lie. He's a good six one change, not true. Maybe it's later in life, but we met him and the man is not far off from Lilliputian. Lilli. Tiny characters in what story yeah literally put you know. The people who come from lily put. The story. Is it like Huck Finn. Refers to a person of smaller height could add very nice guy. When we met him in the in the hotel couldn't have been nicer honestly like it does say he's six one on the Internet. Internet, live zoom at a stop light in Manhattan. I'm six two in change in. We were virtually looking I just for whatever that's worth unless he could add huge boots on. I'll tell you what. Maybe maybe it's an an no disrespect. Maybe it's an aging thing because we met him ten years ago when we on tour when we met him at them, I'm just wondering on Wikipedia. Do they take account for boots and Shit on Wikipedia? Great Question. It's a great question. I doubt we'll figure that out here..
"beastie boys" Discussed on Armchair Expert with Dax Shepard
"Welcome welcome welcome to Armchair expert I'm Dan Sheppard joined by Monica monsoon. Hiller. Doing Great. How're you doing good? We've got an exciting group of musicians on today. Boys Boys Boys Boys. The beastie boys are here..
Social media, music world go dark for Black Out Tuesday
"Social media is uniting that's a force in support of the black lives matter movement everywhere you look on social media Facebook Instagram Twitter you're finding black squares as a movement started by the music industry has spread to other celebrities even to everyday people it's part of black L. Tuesday an online event that started with record labels and is being embraced by artists like Rihanna Alicia keys Coldplay Radiohead and the Beastie Boys most of their sites went blank no text no images though the hash tag the show must be polished or black heart emoji is also being seen Britney spears says she joined the blackout Tuesday movement and urged fans to do the same saying people should stay off their devices to focus on ways to make the world a better place for all of us I'm Oscar wells Gabriel
11 Trivia Questions on Movie Mashups
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11 Trivia Questions on 80s Music True/False
"Trivia WITH BUDS COM. There you can click on all kinds of fun stuff like puzzles to download podcasts. To listen to videos to watch and you could see the whole schedule of events for all the live facebook events. I'm doing every night at seven. Pm Pacific coming up next week. We have one on food in the food network in all things food related. If you like food trip come play along live and RSVP for a bonus point on my website Trivia with buds dot com. Today we have eighty s music. True false statement. You tell me if it's real or fake and we have eleven of those questions that we're going to dive into right now here. We go all right guys. Eighties music. True false here's number one. Madonna's Song Papa don't preach came out before her song like a prayer. Is that true or false number. One Madonna's Song Papa. Don't preach came out before her song like a prayer question number two. The first word of Michael Jackson's beat it. Is They number two? The first word of Michael Jackson's beat it. Is They number three? The song here I go again was by Whitesnake number three. The song here I go again was by Whitesnake question. Number four time after time was a song by Blondie. Is that true or false number four time after time was a song by Blondie true or false number. Five walk like an Egyptian came out in nineteen eighty one number five walk like an Egyptian came out in nineteen eighty one question number six. The song take my breath. Away was by a band named after a country. Is that true or false? The song take my breath. Away was by a band named after a country number. Six question number seven. The Kenny Loggins Song Danger Zone was used in. Topgun number seven. The Kenny Loggins Song. Danger zone was used in top gun. Seven question rate prince had hit song called Strawberry Beret number. Eight prints at a hit song called Strawberry Beret number nine. The first word to the Beastie Boys Song fight for your right is kick. Is that true or false number nine? The first word to the Beastie Boys Song fight for your right is kick number. Ten Freddie. Mercury's birth name was Faruk. Both Sarah true or false number. Ten Freddie Mercury's birth name was Faruk Bull Sarah and the bonus points here two point question at the very end number. Eleven beyond say to amy wine house were all born in the eighty S. Is that true or false? Beyond say Ron and Amy Wine House. We're all born in the eighty s true or false for two points. Those are all your questions. Eighty s music. True false. Hope you had fun playing along. We'll be right back in just a second with the answers. We are back with the answers to eighty s music. True false. Let see what you knew. Number one Madonna Song. Papa don't preach came out before her song like a prayer. Is that true or false? That was true number one true number two. The first word of Michael Jackson's beat it is they. Is that true or false? That is true. They told you not to come around here. Something like that number three the song here I go again was by Whitesnake. That is true number three here. I go again by. Whitesnake is true number four time after time was a song by blondie. True or false. That is false time after time was not by blondie number five walk like an Egyptian came out in eighty. One sure false. That is false little bit later. I think it was eighty six number six. The song take my breath away was named after by band named after a country. That is false. They were Berlin which is a city not a country number seven. Kenny loggins zone. Danger zone was used in top gun. That is true. Big Song from that soundtrack number eight prince had a song called Strawberry Beret. That is false. It was raspberry beret and a great song number nine. The first word. To the Beastie Boys Song fight for your right is kick kick it at the beginning. That's true number nine.
"beastie boys" Discussed on The Big Picture
"And I think that it's one of those perfect combinations of we talked about this already but the marriage between the song which is like like as as ad rock talks about like he's like I just basically went into a studio booth and vocal booth and talk shit at the engineer and I didn't know it was going to become like our set closing number. But then when they made the video it gave it like this whole new layer of hilarity and depth and spice and interest. I I I've never been able to quite figure out. Like what how they figure they decided to put seventies cop satire on top of this like essentially thrash punk song and then it just became a huge hit. Did you feel like we've reached the moment? Now that my dad reached when I was twelve and he was like Clapton as God. And here's why I need to understand that right and now I'm like listen. Children gather around while I tell you about sabotage and how sabotage changed at all like. I wonder if this music aside from the like. Let's say you're young Aspirin Skater and you've got like a fuck you attitude and you're a slight cut school all the time you could. Definitely get into beastie boys. There's something attitudinally their into. But if you're just like a sweet kid that's on tick tock all the time. Just the sound of beastie. Boys is the sound of sabotage. Make any sense to you. I think if you're if you're twelve year old boy it probably does. I think that there's gotta be something destructively. Rebellious people still. You know. I think times have changed in I. I I don't know whether or not that sound really resonates with people as much anymore. The loud guitar the attitude that they had. It doesn't seem it. I I think people express themselves in a lot different ways now but I. I don't know I'd be really curious to find out whether or not thirteen year olds thinks sabotage is great or not. I mean like big. Bill always brings up Ben. Simmons is like the perfect focus group. I can't imagine Ben Simmons wouldn't love sabotage though it's a great point. Well let's bring on Ben Simmons. Ben What do you think Ben's not here? My number two pick is also another communication. Sure shot which I think is basically column column on your communication Shir Shot. Is that song in the Corner Song..
"beastie boys" Discussed on The Big Picture
"Let Me Licensing Record. You listen to license still very much. Only half of it. I only like the real rap rap shit don't like I can't listen to five year right or no sleep till Brooklyn by Paul Revere. Slow all the now hit. It does are Roman and stealing and like those are among my still my favorite songs I don't listen to girls. I don't thirty-seven-year-old there's definitely a time in my life where I feel like the only thing that my friends cared about. Where the memorizing lyrics Paul Revere which they did and which I did and and just watching Eddie Murphy concerts like that was like the the boy brain for like ten years. There's something there about even in the maturity scale to their operating in the same with the same energy. It's like do you. WanNa listen to Beastie boys or watch raw and hold it now. Hit like the segment of the movie where they explain how it came about is simultaneously the dumbest thing I've ever seen. They're like you know on that Leroy Castro Song where they say. Hey Leroy like just like that. Knowing that they just wanted to grab a small piece of something he loved and then a small piece of something they love and small piece of so many loved and put it together in a record is so obvious. Yeah and yet I never really thought about it when I listen to it. Like that was what they were thinking. I thought that they were trying to construct. Some Mozart style. Masterpiece of sonic integration. They were just like. Here's a cool sound. I heard once I'd like it to be in my song and I almost know too much about sampling now in the difficulties of sampling. And how you could never make license L. You could never make pulse boutique in twenty twenty because of all how expensive it would be impossible to gain the rights and there was a wild west aspect to it but the actual creation of it is still. What's so cool to me and still there is there. Is this whole era. Where when it was still flying a little bit under the radar in terms of of business. The challenge was to do it more and more artfully and guys really took that as okay. You'RE GONNA throw the gauntlet down and flip that sample this way. And you're going to do it this way and now. I think it's kind of more of a like Connie can afford to buy the Aretha Franklin tapes you know and that's how and it's kind has fucking incredible stuff with samples but when you listen to like large professor or q tip or havoc. Do something with record. It's different. It just felt different back then. I completely agree with you. let's go to number two. What's your number two Chris it's sabotage.
"beastie boys" Discussed on The Big Picture
"Loving wearing car heart one piece a clothing items in the mid nineties and just feeling like I can't we just make these and then they just start making them and that's the birth of X. Large their their clothing line and like they just they were just spin stuff up like out of nothing. I. It's it's so amazing to think about how easy it seemed to come to them. There are photos of like Yok wearing champion sweat shirts in like ninety. Nine dudes champion sweatshirts. Now it's I know. Yeah I don't know whether or not that he got that from someone else but yeah just like the the level of influence that they had over over. That kind of extra musical stuff was just a whistle wild. Yeah the the movie is something interesting for us to talk about briefly. Because I think that it's been received very warmly but also with a little bit of skepticism. Because it's it's Kinda bulletproof because yes it's so sincere almost disarmingly so and even the the all the humor is self effacing. And it's a it's hard to I wanted more from this beastie boys documentary when obviously like a heartfelt gesture on these two guys as part. Yeah exactly and part of the complication is Beastie. Boys have gone to great pains over the years to kind of self analyze mistakes that they've made. There's obviously a lot of there was concern about kind of sexism and insensitivity especially on licensed to ill. The band members are really progressive. And you know address is married to Kathleen Hanna and Yell Quiz a hugely involved in the free Tibet Movement. I mean these are guys who are like very politically conscious by the time you get to the late nineties but also looking back on what they once perceived to be a kind of mocking of a certain prototype that then they like kind of morphed into and they talk about this in the book and they talk about it in the movie. But I think you're right. Chris like the movie itself is so direct and straightforward and obviously such a such an Ode to their pal. They lost that I even. If it isn't exactly the ten hour mega dock that I wanted from beastie boys and I still would be loved to have I I was just personally really gratified to have two hours of them talking about their lives and what they made you know. I think that's that's probably more rare than we're willing to give it credit for so I appreciate it if you had to be greedy and you had to say. I want a little bit more of X. What is the one thing that you wanted to hear more about? You know I so we should say that the it's no spoilers. Say that the sort of the format that uses Adam. Mike Yaw Horowitz. And dime doing this sort of kind of Borscht belt routine by guess day Jr so there are in front of a live audience. They're reading from a teleprompter and there are essentially walking people through archival footage. Of the Beastie Boys that tells the story of the Bandon it spends a tremendous amount of time on their early early New York days And it spends a lot of time Not Defying but but just really throwing a lot of credit and praise on. Yuck personally I think it would just been cool to get a couple of different settings for their reflections like maybe have some one on one talking heads with Iraq and Mike also maybe to brings different voices. I would have been curious to see. What say there's this really cool part right before It's like what winds up being their last Gig at Bonnaroo and there in Tennessee. Rick filming a music video with Nas and Roman Coppola is directing it and I kind of like I have nowhere to go. So if Dawson Roman Coppola wanted to weigh in here like I would have been fine with that But I I. You can't be greedy situation this. Yeah I thought of the same thing I thought it. Wouldn't it be nice to hear from Matt Dike and the Dust Brothers John Nice to hear from Spike himself? Not just as this sort of antic voice of God meant mismanaging the stage production. That happens in the film but also to hear like honestly what he thought about the group and how they connected and how they became friends. I think it would be nice to have all of that stuff last. We'll have to settle for this very cool thing. They've always been so good about making neat standalone objects for their fans like they had the one hundredth edition of the criterion collection was a collection of all of their videos. I've gotta you gotTa right behind me on my shelf right now. They have book they have this movie. A you know I was reading in an interview with our with our old colleague. Amos Barshop G. Q. How they have this huge raft of unreleased material and they're kind of downplaying it and saying a lot of it is bad but you just know like if even if you just go listening to the peas in the largely unheard stuff that they put out over the years there were stuff is at at worst interesting. Yeah they actually are one of the groups where you're like. I would listen to you guys fuck around like there's plenty of times where you're just like. I don't need to hear Eric Clapton tuning on this seventieth reissue Derek Domino's but I actually like be. Especially because the beastie boys as musicians really didn't come into their own until the middle of their careers. It's fascinating to hear them. Hit that point as as artists. So they're not fucking around our top five's there. This is some of the most focused shit ever. This is some of our favorite music ever. We'll try to do this in a concise way which I did not oversell emotions on these shows but I asked you to give me five songs. I'll give you five songs. Let's start with your number five boys song which is an instrumental cut and is basically my hat my cap tip to their musical ability and their desire sometime in the early nineties to try and turn themselves into the meters. It's amazing.
Beastie Boys Made a Movie. We Made a Beastie Boys Podcast.
"I'm Shawn Fantasy and this. Is the big picture a conversation? Show about Beastie Boys. That's right beastie. Boys made a movie beastie boys story which is directed by Spike Jones and available to watch right now on apple. Tv plus. If you're like me and worship Beastie boys you need to watch this movie later in the show. I'll be talking to add rock. And like diaw Beastie boys about their movie history their favorite fruits. How they're doing in quarantine. The New York Knicks documentaries that they want to see a bunch of other stuff as I tried to keep them focused on our conversation. A really love these guys beastie. Boys are my favorite band ever and it isn't even really close so to talk about them before we get to them. I asked the VIC Ferrari to my Alessandro Allegra. Join me it's Chris Ryan. Hi Chris. I've always seen myself more as a Nathan Wind Guy. I've been waiting my whole life to do this. Podcast so let's go. I'm very glad you're here with me. I can't think of anybody else. I'd WanNa have here other than you. Except maybe Mike the Inadequacy and they're coming later. So when I say beastie boys what's the first thing that pops in your head Chris? Probably the invention of cool so I think one thing that we've talked about a lot over the last twelve to eighteen months. We've had a lot of Quentin Tarantino podcasts. We've we celebrated a lot of his movies on the watchable. We talked about them on. Big Picture Podcast with him and something that comes up. Ally is kind of how he gave us a vocabulary or language to through which to understand culture and understand the world and I think the Beastie boys are equally responsible for that in both of our lives in terms of introducing us to so much music and so much other culture that wound up becoming just part of our like way in which we relate to the rest of the world through these like Kung Fu and exploitation movies through rap Reggae punk rock weird funk like all like it just basically made collectors and fans out of out of us at the risk of stepping on music exists. I wanted to ask you why you think you. And I to some extent to are so interested in figures who are all about basically like recombinant culture. You know who take all the disparate parts of stuff that they love and smash it all together because that is the thing that the movie and then returning to all of this music that I listened to over and over and over and over again in my life that I have thought about is like wow they really just jammed all the stuff they liked together to make something new like. What is it about that? The second part of what you said is the most important thing. Do you think about the people that we really respond to. Wu Tang clan quitting Tarantino. Beastie boys it means we're very basic very and B. It's the most important part is finding the second thing the thing that you're GonNa make out of all this shit. And that's what makes me so excited is when someone uses all these postmodern tools in these reconstructs. All these things out of this of Cultural Ephemera to say something else. Wootten Klan took all those Kung Fu movies and took all those samples but made something that could only have been made in Staten Island. You know back could only have made the music. He made with the experience that he had. And the Beastie boys could only have been the beastie boys by combining bad brains with run DMC. Yeah and I feel like it's not a mistake that so much of what we do at the ringer and so much of what you and I have been trying to do in. Our lives is basically celebrate and be enthusiastic about the things that we care about and I feel like these artists are the same way if you if you think about Beastie boys and you even look at the way they tell their story in the movie. It's just we really liked was the clash and grandmaster flash and Cheech and Chong and we were trying to find a way to make all those things make sense together and I feel the same way about what we do every day I feel about you and I love the NBA and we love Top Gun and we love. I love deb's I don't know how you feel Dad's but You know just trying to find a way to make all those things fit together so I feel like I have aped and tried to copy a lot of what those guys do. And I feel like a kinship to their their mission their creative project. Absolutely I mean like you and I don't mean to make it sound like you. And I are the Beastie boys here but you know. I think that we use the Internet the way other people would use a sampler right and we draw in all these different media. We'd take youtube videos. We take a picture and I think it was probably more the case before we started working professionally together in an editorial capacity but we would have like tumblers and blog spots and you were just kind of like throw a picture Steve McQueen up in an article you were writing about those face and it would have some sort of relationship and I think that that was our way of continuing along this tradition of mixing and matching different pieces of culture to say something about yourself. The thing that you said that I think is probably one of the most important parts of the movie that will nocco very remarked upon because a lot of it is going to be spent talking about. Yok and it should be because this is very much I think an image to him in a real moving tribute to their friend but when Mike D says in the beginning of the movie that he was just this weird kid who found the clash. Not only is that like. That's the origin story for a lot of people. Who like they find that one band? Whether it's the dead or the clash or you know run DMC. Whoever it is that makes them think that they are now. All of not alone in the world the clashes like a really really important. Template for the Beastie boys because they are basically A Crossroads Group A marketplace. At Crossroads Group. It's where all these different cultures are coming. And they're setting up their wares and you can pick and choose off these tables and then you go home and you make something out of it. And that's what the clash did too. I mean you can make a lot of arguments about appropriation. And whether or not the people who the clash were taken from or or paying homage to properly compensated for the work that they did And the same thing could go. For the Beastie boys but I think a lot more people know about Lee Perry. Because of the Beastie boys did not you know and and that's like a really really important act in culture. Everything is about timing too I think about when they hit the scene and who they were working with and on the one hand I guess there's an appropriation question. I think they've moved past that so effectively because they were just literally there with Russell. Simmons and Rick Rubin and run DMC making music together and they were a part of something that was essentially punk at the end of its first true like lightning rod phase at the end of the day and and rapid the Dawn. You know I mean. They weren't there necessarily in in the parks in the south. Bronx but you know one thousand nine hundred. Eighty three played on the radio. Yeah Yes yes. And there's that great moment in the movie where Africa is asked about cookie. Post by one of the members of the Beastie boys and you can see like they're they're they're they're in the moment and they're going to dense area and you know performing for white people introducing them to wrap it away and that couldn't have happened if they if it was just five years earlier five years later. The same is true for the class. You know it's like they arrived at a time when the world was ready to hear rock and try to play reggae. And what that means for the future reggae. There's something also about this specific approach to the world though that jumps out to me. Which is it's not. Just this is what we like. It's this is what we like and I don't care if you don't like it and I don't I actually don't care if you don't get it because when I think about the things that I knew when I first heard the band it was you could fit it inside of a very small box. I just did my cultural reference points. The music that I knew about the the records the comedy everything that they were throwing in. I wouldn't say that I discovered them because they were sampled for three seconds on a on a record on policy boutique but they were a window. You know I had never heard of Sadaharu. Oh until I heard the beastie boys rap about him you know like there's so much in their music the sampling the lyric writing even if it is in their songs are very rarely like high minded. They're not necessarily pursuits of big ideas. But they put big ideas in front of you. Just by dint of what they were interested in and I I liked that kind of take it or leave it quality they bring to it and I feel like that really comes out in the movie too. Don't you think yeah? It's only a couple of people are lucky enough to have other people care about the thing that they care about. You know you can. You can play the game and you can try. Ride the wave of what's popular at any given moment. But it's so weird because what the beastie boys did especially once they move to La. I think wound up having such an incredibly profound formative effect on all the culture that comes after it but it so it winds up being underrated as as to what a zag that was how crazy it was for those guys to be like. Yeah we'RE GONNA LEAVE NEW YORK. We're GONNA leave behind rapper. We're going to go to capitol from Def Jam. And we're GONNA work with these two producers that basically no one's ever heard of an assemble these like really out there incongruous samples to build together a new sound that we're gonNA use to define us for the next couple of decades. The only thing I wanted to talk about because I think is probably also a reason why you and I like them. Much is that and this comes across very much in the movie much
Apple pulls out of South by Southwest festival amid coronavirus outbreak
"Doesn't do a lot of big events these days so there hasn't been a lot for apple to bail on during the corona virus outbreak. Say Hello to south by South West or actually say goodbye to it. Variety says plus has pulled out of the South by southwest film festival that means no festival premiere for the Spike Jones documentary. Beastie boys story. The company had also planned to hold a conversation about the series little America with show creators. Kumail Nanjiani and Emily Gordon. That's not happening. Neither are the first looks at the Animated Series Central Park and the Docu series home and the political coming of age documentary film. Boys State will also Miss. Its first big audience as Napa Property Amazon Studios facebook twitter. Tick Tock Mashal Intel all our companies. That just like apple have decided to give south by South West. Amiss and yet organizers say the festival will happen as scheduled as of now. Variety has show organizers saying that the annual music technology and Entertainment Festival in Austin Texas is still on the thirteenth through the twenty second of March
SXSW Will Go On Despite Coronavirus Concerns
"Welcome to the frame. I'm John Horn every year. A few hundred thousand people gathered in Austin Texas for south by southwest. It's an international festival of music film and Technology but with the threat of the corona virus at hand. Some people are saying that bringing massive crowds into one place could be a very bad idea. Facebook twitter Amazon and a few other tech and media companies. Already have dropped out of the festival which starts on March thirteenth. South by southwest organizers. Say they're nevertheless moving ahead. Dan Sullivan is a writer for Texas monthly and he joins us from Austin Dan. Welcome to the show for having me so before we get into the impact of the corona virus. Let's talk a little bit about just. How big south by South West is in terms of its physical presence in Austin? How much are people's lives affected when the festival comes to town? Well it's huge. It takes over a giant chunk of the city several miles especially the downtown area but also beyond that it does have a huge impact. Let's talk about some health. Concerns from people who live in Austin and online petition calling for a total cancellation of south by southwest. West has more than forty thousand signatures. I've been to south by southwest. It's been a number of years but like any popular gathering. There are a lot of people in a lot of lines it can be getting into a movie can be getting into a club getting into a restaurant. You are very much cheek to jowl with a lot of your fellow festival guests and I guess that's something that a lot of people might be concerned about. It's not just that you're inside venue with a lot of people. But they're massive crowds basically wherever you go on all the streets and a lot of public spaces. Yeah that is a very real part of the concern is that it's just going to put a lot of people in close quarters. The festival did talk today about potentially encouraging people to be further physically apart from each other whether that means capping the capacity at venues or starting a standing in line protocol. I don't know specifically but it's something that seemed to be aware of the head of twitter. Jack Dorsey was scheduled to speak but he's since cancelled. Because of the company's concerns about the corona virus in fact twitter said in a statement that it was cancelling all quote non critical business travel and events unquote. Who else has bowed out so far. We've seen twitter facebook Amazon Amazon Entertainment Amazon studios when out today. Tick Tock went out today. A measurable which usually has a pretty sizeable south by South West presence. Cancel yesterday. There's probably more to. We're talking with Texas monthly writer. Dan Solomon about south by southwest and concerns over the corona virus. I WanNa talk a little bit about the economic impact of south by southwest. Obviously there are a lot of hotels and restaurants that benefit but it seems from your own reporting. There are a lot of smaller businesses. That really rely on south by Southwest Festival didn't happen they'd be in a big amount of trouble. Yeah that's absolutely true. One thing that it's kind of hard to break apart is south by southwest rise with the rise of Austin Austin city of that is rapidly growing population and that growth has coincided with the rise of south by southwest. And so you've seen a lot of people and a lot of businesses that factor south by South West heavily into their business models. So you've got caterers. Who opened up operations because they knew that every march they could pay a third of their monthly bills. Off of one week I talked to all sorts of people who have jobs that you wouldn't think of as a south by southwest thing carpenters and pedicab drivers and people who rent Porta potties. And all of those people really do count on South by southwest as a huge part of their annual income. I think it's also important to note that south by southwest can be an important launching point for musical acts and for movies right now. I think there's about one hundred world premiere films including new movies from Judd Appetito. There's a documentary. About the Beastie Boys New King Arthur movie with Patel. I'm wondering in terms of its impact in the conversation about art and artists. How important would you say south by southwest has become? It's huge. I mean especially. The film festival has been growing every year and people like John. Appetite Tau like if he can't premier his movie at South by southwest any other film festival in the world would be happy to have him but there are a lot of people who get a benefit from small filmmakers independent filmmakers short filmmakers who get a benefit from premiering their phone at the same festival judd appetite out of festival with the prestige of south by southwest. And that would be. It'd be really difficult for people who are counting on that premiere to make connections to launch their careers to lose it as far as musicians. Go The festival itself doesn't pay very well but there are all of these events. Historically that happened around the festival often paid for by companies like Amazon and facebook and twitter. Who Get pretty good paychecks? And you'll see bands who wrote their entire tours around going south by South West so they can play. Fourteen shows in Austin that week including official showcase and without that economy happening it really does have a huge disruptive effect on a lot of Art Creativity. That's at the core of the festival the organizers of MIB TV which was set for later this month in France just cancelled that annual television convention. I'm wondering if you have any idea of what the organizers of south by southwest are trying to wrestle with now what is the balance they're trying to strike? I mean. I think that they do have a real concern. Certainly the city of Austin has a real concern if it makes more sense to have everything under the control of south by southwest which can at least institute hand washing protocols and recommended safe distances and have some authority over the people who who come to town for the festival versus just having sort of a chaos festival because all of those bands who booked their tors to Austin. Most of them are hand to Mouth. Starts Musicians. Who CAN'T AFFORD TO CANCEL? Literally they already took time off of work. They're going to be coming anyway. You know people who aren't traveling on badges people who are just coming to south by South West to have a good time a lot of them are still gonna come so I think that a big part of the concern right now is. Is it more useful for south by South West to continue to have control over what happens in Austin or is it more useful to just say everybody stay home? This isn't a safe place to be. And I think that they're legitimately struggling with that. And I'm sure there are also struggling with some very real financial considerations it will be hard to me bound from cancelling something that they've worked on all year. I think that there's a real resistance to that. Just because this is all they do south by southwest project of another organization. They put on this festival for ten days in March and having to cancel it just days before it's supposed to begin. It's supposed to start a week from Friday. I think that's something that they're just resistant to do. Because they've been working on it for a year then Solomon is a writer for Texas monthly. He joined us from Austin Dan. Thanks so much for coming on the
Today's Famous Birthdays
"The wife of the king of the cowboys have more Roger she died February seventh two thousand ten celebrating a birthday today born in nineteen twenty seven league grant cashmere award winning actress for shampoo where she played Felicia Emmy Award winning actress for Peyton place where she played Stella great actress by the way turning eighty nine Michael Collins NASA astronaut Apollo eleven command module pilot on the first moon landing mission he remained in lunar orbit while Armstrong and Aldrin walked on the lunar surface turning eighty eight years old today Dan urban rather award winning news correspondent CBS evening news as a great show on access TV yeah it's good to great great yeah yeah it's great show as matter of fact this past week usually talk to this late last week I forget anyway we'll get to that coming up born in nineteen thirty six you know better is Michael Landon actor from bonanza highway to heaven good teenage I was a teenage were with one of my favorite horror movies of all time little house on the prairie he died July first nineteen ninety one twenty seventy five right here in Texas kinky Friedman singer bandleader taxes you boys gives a great great individual turning seventy two Marlena from days of our lives Deidre hall is seventy two years old John candy would have had a birthday today he died March fourth nineteen ninety four turning sixty nine years old and I spent every Sunday morning with her Jane Polly TV host of the CBS Sunday morning news also married to Gary Trudeau the guy who brought his Doonesbury turning fifty three at a more of a singer guitarist Beastie Boys center play or play right Israel or leads and believe it or not he's fifty two years old today look what a DJ Robert van Winkle we know better is vanilla ice is fifty two years
"beastie boys" Discussed on Punch Up The Jam
"Talk the example now we gotta Bismarck Yeah. The name of the key kid rock rock. Super educated are smarter than spots. Why you ever tell you will agree a novell's like the k. r. d. tell you what a fun little like here. We are hanging out you get to leave on the record yeah fun. Why does Bismarck. He permanently telling kids the worst cold. I don't know we are our dog is in part named after marquee. Our dog's name is busy. She's this pug and when she when we got her she was very anxious all the time and she sounded like she was beat boxing. That's my impression of a puck very very good. That's exactly what she sounds like okay so I need to ask you now. Yes to questions this is. This is part of the show. I turned to James Lipton. If you go to the pearly they gave no. I have now gone within the guy I wanted to know. If you feel differently about the song after examining it or it just reaffirmed the ways in which you already felt it mostly reaffirmed though is already felt because they felt very aware of its deficiencies which I think the imperfections are what make it so beautiful so you wouldn't change it which follow question. I guess the one thing that I was surprised by Urinalysis of it which I guess they can see if I'm if I'm trying to the objective is that it is a touch long so maybe combine two of the verses into one long verse and lose one of the choruses yeah although because the versus very long yeah so you can combine them in. I don't think people would be like this versus dragging. They would be like ooh. We got the aisles and the what's the other soul the aisles in the Oxus. It seems and yeah so I think maybe I would wish together with the problem is the chorus is definitely the the best part. That's the part that like a poor baby. Someone needs to tend to them. Yeah someone someone nurse that baby. That's another thing I would change. Somebody takes care of the baby. I would sell a little bit shorter. Maybe a little bit shorter okay. That's the only thing changer just curious because I have to determine if this is worth bunching up or not I think I I think that would be my oh that they would explicitly mentioned how popular they are in space okay. We'll see you do now. You're going to listen to the episode finance. Listen Ah I'll just listen to the party say though is there a way to edit josh out of the entire podcast that he saw great me and Tom only sorry ah featuring like the Bismarck voice freestyles of the egg and at the beginning tells us that it's Beastie boys with all of that said should we get to on punishable gems Josh Gal as the esteemed guest of honor. What Song do you find to be too perfect change. I've seen a lot. It's like still new pornographers weather in New York which is like love this way you're quantifying time and so that's how I think about the like but it's not too hot but it's real. It's like very pleasant. It's Iowa warm. Short sleeves career like meet cute weather murky weather for sure on the spot I would say offers. I think the new pornographers I'm so glad listen to this guy the spending in the new record I mean the day of the recording perfect Kismet. That's top of mind AH. Ha for me. I also WANNA do artist on a song that came out recently but I'm choosing it because the backstory of the song is that they invented a really insane sample from like an old radio turning earning on and like a piece of cardboard being slid on a table and they made the whole song around that sample and it took them like five years. It's I ne- off the new Bony Bare Record Luna. You know the process process behind the song. I can't understand at all how you spent five years on a song to me. I'm like you you give up on the song at that point but they didn't and I actually think this is one of the rare examples where like they eventually figured it out better for that you don't even because I feel very rarely. Do you have the best take after twenty takes. Usually it's kind of like diminishing returns. No the song is truly unique to me. I have not heard our song. I really recommend it. I think it's perfect fall weather and actually think the album I would say like seventy percent of it really works for me me just as like a fall soundtrack if you're into that I've kind of fallen off with Boniver over. The last few years. Last record was a little accessible. I think this one is still not as accessible as the first two for me however far more than the last one oh that's good yeah. I'm I mean good for my purposes. I'm like I've I save this frequently to describe my taste and things but like I just want everything to be like incredibly accessible. I'm like I very simple tastes. I look one everything to be the born to run that thing yeah. I hear you're saying I find find like as a listener I fall into the same trap but then I was like a creator. I'm like this is fucking boring. You will also like as a as a comedian. I think I'm very like overwritten written and obscuring snarky but like as a might taste in things is like I have been watching superstore from the beginning yeah and it's like such a it's like a workplace workplace comedy yeah. It feels a lot like like an update version of the office. I feel the same way about Shits Creek. Yeah this is great for what it is so simple and perfect like it's just a beautifully executed version of a very simple and straight. It's not even simple straightforward premise and they just want that just like put all the bells and whistles on it trick it out. I love it. It's the thing he come back to. I feel yeah yes well. Thank you so much for coming on my first New York guest. Thank you for having me. I'm so honored. What do you want to promote. Oh my gosh please read my book. Look and buy it I or listen to yeah. It's it's you can get it the audio book wherever audio books are sold you can get the hardcopy paperback you can read it on it e-readers such as a calvary where it's everywhere like look. It's someone told me that it's The San Francisco Airport Bookstore. SF Oh oh you've made a baby yoga room. Airport Bookstore is like very flattering like Hudson News and watch these marrow on showtime. When we're back October fourteenth I saw the preview. It looks so fucking good. I can't believe you got all those guests. Oh assume you real fun. They're fun the guest there's really I find interviews and stuff lined up and like some fine. I'm sketches already shot and released. I it looks like such a fun show to work on it more fun. Show to watch thank you. I hope it's fun to watch. That's like again. That's like the VIBE. I've been working in lately. It's just like trying to make things that are trying to. I don't make us myself obviously like trying to work on be a part savings and to end when I make things that are like fun and pleasant and like if not a not like an ignorance of the world but like a comfortable place nice to enjoy within the horrible world that we live I can relate to that and for what it's worth your reach has now gone to you my father who's I wouldn't say pop culture relevant person who texted me chose like two weeks ago to be like hey while you're in New York. You should have diesel and Merrill on the show so like he's watching as a year old man in Washington state. You're doing something right there like legitimately the greatest guests on anything. They're so funny funny all the time. They're and they're they like play so well with a reformat them later ideal late night gas. They're great podcast guests. They're gonNA go so fucking far. I hope to see it. I really you love to see it well. Thanks again for coming on one quick note to people listening as of I think yesterday yesterday when this airs the Patriot has been fully relaunched with brand new perks there's going to be I'm really excited with this one. I am very proud of myself for thinking of it. They're going to get to know the song we're GonNa Punch up before anyone else so that they can comment their stories and experiences with it and then I'm GonNa read my favorite ones on every episode love that because people have such great stories about I lost my virginity to that song like I I mean. Can you imagine someone's probably done it. Definitely someone's done it so anyway. Check other Patriot. If you WANNA be a part of it otherwise thank you for us today and I'll I'll see you next week bye bye now. Premier the intergalactic injure Galactic Punch up again ca the first the taste aloud talk talk okay. That was podcast..
"beastie boys" Discussed on Punch Up The Jam
"And we're back. Thank you got a quick chance to cry. It was fine Hawaii okay so they do start to repeat syllables right like I'll. I'll is the same as denial. I mean I'll exile gyles. He'd said I feel like it's a little cheating to us. He said styles weeded style profile and then they went coming from oriented to check my styles. They repeated style sixteen like I'll give them one yeah only fifteen. It's so silly. It's almost like a right exercise that they were like. We'll put this on record coming from Uranus to check my sal be coming from anywhere so is that a double entendre of the space thing and also coming live your own but they let us show to a butthole rows on layers again. You're naming. My Memoir. Saw Go ahead. Put My rhymes on trial cast you off exile so he's like begging someone to rap battle hymn. Yeah Oh yeah they WANNA fuck it which don't know if it would go. Well I just he like. I don't know perhaps in the rap battle format. This isn't gonNA work the same way no rata like are less about energy and more about actual rhymes punch Kline's and demoralizing people. They're not super demoralizing. They do have a documentary eight mile. Now I mean the voice they weren't in that uh-huh Eminem Saipem as like a constant inspiration. I think I heard eminem and corn both do corn really Trista. They can immediately where with court to just that breakdown for free gun elise. I'm like so. Mc Ad Rock fuck I don't know their names okay mic t one and then add rock and MCI MCI yea the one I was trying to say I need one more letter. You like blended seamlessly and take you start looking at the genius page. Please don't tell anyone I would never go back the chorus as being all all day I like my sugar with an creed. Okay fully reverse verse engineered to make the rhyme heaven is she's like what Sillier that there's no reason to bring up your coffee preferences and sit like and it's honestly to say if it rhymes like I like. I like my coffee with cream and sugar some booger. Whatever if that had been the more I like my coffee with sugar and cream time to plot and scheme whatever to say I like my sugar with coffee in cream is like such an intentional way to be like this is nonsense right but also like genius says the line previously is jazz and a wall. That's our team. referencing awol from suicidal tendencies and jazz is who is a guitar tech who toured with them. I one thing I love about the Beastie Boys. They will mention their friends in Song Right. We all know that yeah which I love. It's like a very it's. It's almost like the springsteen extended. Universe goes are made up people street but I mean he'll mentioned the band right. He'll talk about like big man joined the band and stuff that and then but then there's like the the kind of cosmology of Character University of springsteen's on's the hold steady kind of took that on and they do very similar thing of like. There's this cast of characters the BC was just wrap about their friends as if like their characters in these songs or like people people that you know like they'll mention like their roadies and fixers and stuff and managers. It's very common guard. Yes Ain't enough now. People do know that I've very charmed by the intimacy of talking about the the people that are on scene yeah and also like step inside the party disrupt the whole scene fine. Okay that is pretty cool. Quick Pivot from like here's our friends like into one and two now back to me party and I'M A disruptor Rupture Energy Circle Baggio GonNa send it but debt this interview pre Silicon Valley back causing a Ruckus right and the person on genius this. Let's see if I can now four contributors. They say that the sugar with coffee and cream as an example of them disrupting today really say that how we mostly it wasn't sugar and his mug adding the coffee and cream unlike how it would normally be adding the sugar and I'm like well. They also sixteen words to rhyme with eight yeah so maybe like cream. Maybe you just need cream but you could also have said. I like my coffee with sugar cream. I think that they were trying to be clever and I will say that is one of the lines. I actually canceling along to when I'm going. I like my sugar bob the angry yeah. That's an iconic one. Yeah and it's like so it's so disintegrate jumps take setting. It's upsetting. I still our cloudy growing on me the longer they do it. Yeah talking about just being nice must be so relatable to you very sweet nicest iceman comedy as an overseer but it's very sweet. Please read what genius says the first line of this. I got to keep it going. Keep it going full whole scheme. I don't feel like that needs to be one of the annotated lines but it is and they say steam engines operate by boiling water transform heat into mechanical that is not even even necessary to understand July like you don't have to know how a steam engine works full steam steam engine. There's an image and you do need to know the context for it. Because the line preceding the image says but did you know that the earliest steam engines existed back in the same century as the custos these genius entertains are like looking at sand and trying to make magic. I picture for the to me. It sounds so much like a child. That's trying to sound smart but doesn't know what they're actually saying did you. Next move was just Adams. It could be Adam Sandler from three contributing accounts. I would nothing England make me happier. Nothing Dinky heavier as like just a day not knowing that Adam Sandler sock puppet ano- tastes Beastie Boys Song Dogs with science out loud as he doesn't like amazingly enough the library Mary of Alexandria Engine Ingenuity Exclamation Point. It's like one of the book reports from Billy Madison really really is somebody who was like. This is a thousand word minimum. I have two hundred words buck how narrow or how can we make these margin too sweet to be sour too nice nice to be elegant. He dropped element even. MCI mean himself on well. On the tough guy style to King Josh's literally you. I'm not surprised you chose this off. I love it trying to change the world. I will plot and scheme like we're GONNA be disruptors of the patriarch game like what I mean. It feels like they were on the right side early. I think so I hope that's true it feels true and then my de Mario see who of the aforementioned mentioned Mario Johnson Zone. Mario's does a really cool thing yeah. It's great a minute thirty six in there like we know you're tired of this quick. That'll be sexual whatever notice they pan back and forth and now we get back to add rock one final time before our second quarter third quarters the sun a little bit field a thousand years long to me because like I don't hate it. It's a thousand years I would Happily spent definitely a hundred years changing say planetarium right. That's fucking real fun too. We all know that and then also that little baby crying again. It forces you to the robot. This song is a little bit like a big bowl of candy for breakfast. I know my diet. Did you watch he said now when it comes to the envy ya'll is green because really feels like an Improv game you WanNa play with me okay jealous of the rhyme and the rhyme routines and other dimension new Galaxy intergalactic planetary now when it comes to green jealous the rhyme and the rhyme routine. That's actually I do agree with that one. You're jealous of their arms and their emerging so many lines on the same time they didn't have to do that. Differentiated for US course change again here yup toxic. Ask Your shoes and relax your socks in every rhyme on this line. I'm like when is the beat drop the when does it he again again as a very casual non listener listener. I'm like the one line I can sing along to Wayne word anytime here. What did he actually say. We're from the family tree of old school hip hop they. They formed in nineteen seventy nine so that feels to me but I haven't they were like they were kind of the hardcore band at first right. Didn't they come from like punk outfits that kind of makes sense to me but but it says on genius and again I don't fucking trust you. You said all but just for fun they emerged around the same time is such as such legends like. Ll Cool J. Yeah Yeah that makes sense. Do we call L. J. Legend I think so we do we just ignore the deepest bluest. How does like a shark's fin thing you gotTa okay. You can't the can't I'll be home run. Sometimes they get shark's Fin. Mama said knock you out. Just like that was a cool thing kind of cool. does it. Is it cool twenty nineteen now. I don't know I don't know I'm just asking asking questions. It's fair. It's really just like I love the creativity that comes from so desperately trying to rhyme. It's great you put yourself in a box would not move on and then you figure out what the parameters are this day. Don't even use box. You just can't with a new one out of sixteen. You found a new kind of think of myself as the fourth beast you've uh-huh okay here. We go for the famous one. I'm so excited I can finally sing along a the voice to me. Jura burp a little bit it does and that's sampling themselves from a different song. They could have genucel again yup but they didn't. That's a really cool thing to do a song. It's it's very when we did this before yeah. Hey remember us from then but now it was the craziest prior to me about. The baby got back episode. Is that like I think in multiple samples in that song of previous remix lot songs that's incredible and nobody even knew that no never became as famous so like do it. That's so funny. I didn't realize that in large part of this podcast is trying to do is to be like hey. There's a lot of good shit already made you know we don't need to make new stuff. We can just remake songs like we remake. Movies are not agree. I agree and here's the B. J. I I didn't even notice the beat changed their so subtle that the base before the blues that's probably the reference then and it sounds like the based from the early version from the nineties to yeah. That's that also stayed or you know just in this little form boom boom that okay the one. I feel like we really seldom Mr at that. That was convenient. Shit out of me yeah okay. So what the fuck did he say now when I wrote graffiti. My name was slop. Is that true or is you're just making it up. I I don't know enough slop. I believe it. Can you think of slop and not immediately think of Charlotte's web or anything. That's right there to graffiti. My name was so big. I'm going to swim with them. If it's the last thing I do my rap soup my beats his stock that's on. Can we talk so if the if rap music is superior beets are the stock that all together the base of the rap steps from from the table when I start to chop and I'm not sure about. Is there an entity hopping. The beat like a turntable got it okay host up from the table that turn the fuck away from me when I'm working cod God. I wish I had a shirt that said that also working. She usually get the fuck away from me all the time. I don't like people stand too close to me the subways at adjustment kidding. What am I saying that can be real. No I love. I love standing close to people. I just love. I Love New York. City is just like not having a sense of personal boundaries kind of humanizing away. I'm so used to having a whole car myself. You know what I mean now. You don't even have the space of your human body. I saw on the subway still undetermined undetermined as she knew the man behind her but she was like gently rubbing her ass into him. She was very fucked up on something shore and I don't think she knew him but he was a kind of letting her do it and like very polite way like he's not into it. He was just like Ma'am and she was like. Oh my God and then she just went right back to bump and grinding and there's there's a lot of living in New York. This just like well. I guess this is happening now. I'm an fell asleep on me three times on the subway ride and really went back and forth with what to do here and then finally was like you know what he should know better and gave him the firm. Elbow tricep there then he did it again and I left anyway. I'm the LUMBERJACK D. Okay. Now we get to the final verse before the last chorus and we're the song that base yeah yeah. Go like what a way to end it. I'll stir fry you in my walk. Walk is like so goofy the line before also. If you try to knock knock me. You'll get mocked very light because you're get your for some reason also like you could have ended that line with knock but instead they were mocked. My friends are GONNA come free. If you make fun of me and then I'll stir fry you my walk and I'll touch your neck back like Mr spa very goofy reference to ask out that happens after brides out for a while. They knew this was so good. We're just GONNA play it for so silly. I can't listen to sober abreast with some reason it is much better because people cheering in another dimension.
Being Multiplatform Is the Only Way to Stay Alive With Fader's Andy Cohn
"Welcome to the digital podcasts and brian morrissey this week. I'm joined by andy kern andy as president and publisher of the feeder which is celebrating its twentieth anniversary serie any welcome. Thank you for having me brian. It's great to be here okay so twenty years. You're not a failure at the time though you were at spend competitor right. Yes i was at spin and then i was at the source magazine yeah right around the time. Is this a different era for magazines right. It sure was so lots changed since then but the fighter has continued right and still magazine bimonthly but now i would guess it is a multi-platform brand. Yes it is multi platform because that is the only way for us to you. Know stay alive okay. I think i got there. I've been there sixteen years now. <hes> and came up through the more traditional you know the time period of print magazines were revenue was essentially if not a hundred percent ninety percent an advertising supported through print advertising and then maybe some events here and there some newsstand sales for some of the stronger newsstand publications ends and that was really the beginning of the end of it <hes> from a revenue stream standpoint and it was a boom period <hes> especially in music because as you head spin and vibe and the source and brands really starting to embrace hip hop as marketing platform and vehicle so <hes> <unk> brands as big as you know general motors ford coke and pepsi it wasn't just the street where brands anymore that were starting to really embrace that culture and <hes> to leverage you know the those that genre of music for marketing advertising so <hes> i think for those publications and what ended up happening is they became so heavily driven by circulation and celebrity and who was on the cover and had to just be as big possible artists as you can imagine the other you know jay z on the cover of the source or your radiohead and coldplay on the covers of rolling stone and the fader and <hes> the bigger the circulation got the more you can charge for advertising pages so zaveri simple business model you know at the time which <hes> changed as we all saw <hes> you know especially <hes> brown two thousand eight so it was two thousand eight the big inflection point yeah i. I think it's interesting because coming over to fater <hes> i came over in two thousand three at the time it was a quarterly publication which is what we're actually back to now <hes> and they the guys that started it were from the music industry so they started fater more out of access to music because they were doing a lot of non traditional early early day street team digital marketing for record labels for specific releases so they would have the first outkast album before it would be serviced to survive vibe or a rolling stone or is it then they didn't have print or journalism or magazine experience but they had this access and felt like they needed the document cemented so that's how feeder started <hes> was based on this early access so started as an emerging music magazine where it was artists that you weren't really that familiar with yet which called plan cover no coal plan the cover at the time it could have been at some point at some point so what what was interesting to me because i was a journalism major in college i grew up with my father was a newspaper editor at newsday and a writer you know for forty six years and i was obsessed with <hes> you know just music journalism and when i came out of college i got a job at spin on the business side of the magazine and you know it was. Was it like you said before. It was a very different time is very circulation driven. The whole business model was based on selling ads growing your circulation and your rape base so for me what happened was is because of that. I was at points in time at both of those publications where they were either sold <hes> quincy jones and and the people <hes> bob miller bought spin and brought it into the family with vibe and the source hit such a big mass kind of mainstream removed that you know to go up from there is hard and you have to really do things that weren't in your dna and your original mission statement so what happened was isley. Spin spin is an example is where it was the quote unquote alternative to rolling stone. They were putting artists like p._j. Harvey and tori amos and you know rage against the machine on the covers when rolling stone was now starting to put david letterman and buffy the vampire slayer as they were trying to become so big and more of like and entertainment weekly than an actual music and cutting edge lifestyle magazine which was in one thousand nine hundred sixty eight and for its earlier years so i think the example is when spin got sold. They started putting a lot of pressure to grow the circulation because it wasn't an independent privately held company any longer by bob optus tony junior who is a big music fan and believe in you know promoting these kind of upcoming artists they started putting kid rock and creed and natalie attlee imbruglia and really experimenting with very mainstream things that never fit or seem to fit with the original mission statement was for spin <hes> so you know you can call it selling out but i think what it did was alienated. The core audience of those music publications that came there for something in the first place and then those magazines evolved because of the business pressures so you know put became much less of a challenge much more predictable like you knew jay z. He had an album coming out he'd be on the cover of the source you know so that's like and then in ninety nine ninety eight you started hearing things like lime wire napster during the internet and all of a sudden those long lead publications couldn't really compete with the discovery nature of music anymore so they by the time these the longley publications came out everyone already listened to anne knew about a new of everything that was going on through the internet so you know when i was growing up as an older person had to go into record stores to find you know different genres of music and it was very intimidating. If you hurt someone talk about dancehall you're like dance all for for that now. Dancehall type it in two seconds and you're listening to dancehall like through napster and lime the accessibility to music and all of these genres were so far reaching now that it usurped. I think the purpose of the longer lead you know print titles so when fader first came out was really interesting and caught my eye was that the first issue i saw was the third issue had had most f- on one side and back with the angelo together on the other side and and i didn't really know of who those people were and i thought it was really interesting so i think that around ninety nine when fader started hit this inflection point where the kids were now growing up with accessibility to every genre of music there was not like spin the alternative music magazine ad source and x._l. The hip hop magazines you you know it was here's something that's really reflecting of. What's kind of going forward you know and in multiple genres of music like someone even myself i was i call myself from the walk this way generation which is seeing you know the convergence of rap crossing over into the the mainstream and i think you know starting to really get into music in nineteen eighty six in one thousand nine hundred seven all that just became like second nature to when i was listening to led zeppelin classic rock or public enemy and rock him and you know the fat boys and the beastie boys and run dmc. It was all l. cool to me. It didn't matter it wasn't segmented so i think when failure came out it kind of like captured this moment in time that was really well well timed <hes> because it was speaking to people that had that accessible so it had some kind of advantage over some of its bigger competitors that had gone very broad. Yeah i think what fader was at that. Moment was what was kind of a combination of the best of all of those other publications from when they first started and with what their original missions were when you look at spin starting in nineteen eighty five and rolling stone starting in nineteen sixty eight they were counterculture. They were edgy. Spin was writing and hiv aids column which it was crazy at the time you know very alternative rolling stone. Had you know a crazy investigative journalism pieces and p._j. O'rourke and all those hunter thompson awesome you know the things that they were doing so i think it just you know fader came out with this like fresh voice that was speaking like a and not to sound cliche but he was speaking to this new new generation of really hardcore music fans but the same kind of secular pressures i guess as they call them in the business world you know were exempted right. I mean in two thousand and two thousand nine <hes> if particularly if it's print advertising driven <hes> music industry's gone through a lot of changes <hes> explain that inflection point and sort of how the business needed to pivot because a lot of a lot of competitors didn't really make it as they were or made it in in shrunk informs ripe right. I think being that failures mission was to cover kind of what's next in music and knowing that we weren't going to be able to rely on celebrity for any kind of real scale or mass reach. I think early on <hes> we were very <hes> very interested in doing events and like not only just putting an artist that you've never heard ever seen before on the cover of national magazine but also like doing events bringing those artists out to perform live and finding ending ways obviously early days internet to continue the conversation online so it wasn't just like you were an emerging print magazine and then had to move onto the next issue you talk about a whole new host of people you're able to like start building the brand in other ways and be a little bit more diverse so i think because we did events early on and it gave us a like a real strategic advantage in that everyone then started to do events and i think we had an expertise and ability ability to do events that became a huge ultimately a huge revenue stream for was his fader fort back fater four was just eighteen years gold <hes> and i think that's become you know it's become a one plot digital platform for us like almost like a second brand go to to the fader <hes> but in two thousand eight when print advertising was decimated we were able to kind of lean lean more on these events and really lean on the fact that the events gave us a little bit more of like a multidimensional approach because we couldn't we wouldn't wooden of survived if it was just the print advertising or just going online or going online because there was display advertising even at that point in time was <music> very you know <hes> is very <hes>. It was unknown territory. The dollars were like pennies on the dollar versus what that the meaningful meaningful print advertising before collapsed was you know so like from a c._p._m. Standpoint from a total gross revenue standpoint it didn't it's not like one. Just filled filled the gap on the other side so for us. I i do point to the fact that we did tons of events and were able to really like you know you get brands involved on a multiplatform level <hes> so i guess like ten years ago or so probably ninety percent print right y- yeah yeah so what is it today. <hes> percentage wise print is probably i would say in like the twenty to thirty percent of the total revenue pie. <hes> experiential is probably the biggest experiential in video because through video. It's that means not only only us creating our own proprietary fater video but we also do a ton of white label video content for big brands so that come to us for ours boris that iq our ability to understand how to work with artists so companies land access to the art and i think that's the the real like magical thing about failure of over the years i think when you strip everything away is the artist access that we have because we have double down on these artists so early on in their career when no one else is giving them that type of platform yet that we've been able to establish these you know great long running relationships with both those artists and their management and not not have to go through agents or middle middleman like give an example of that an artist the the stuck with for i mean they were smaller. I guess when you started working <hes> i mean artists like i think drake is a great example <hes> just because of how he is and how big it's gotten he did make it. I think it started at the bottom apparently <hes> no but drake used to come up to our office and plus music and he was a great guy and very humble <hes> and you know he almost kind of sold us on you know <hes> on his his skills and we started we did a blog post you know of one of his early songs and it did really well and then <hes> and we put him on the cover in two thousand nine. It was his first. I ever magazine cover. We went up to toronto. You went to the nursing home with him to see his grandmother mother. We spend time at his house. <hes> and we just did like a lot that i think no one had done with him at that point because he wasn't really anyone yet and i think that's what our dna really is is like kind of curated and identifying people that we believe in their music and their longevity of