26 Burst results for "Battle Creek"
Political Ad Nauseam
"As much as campaigns want to keep spending secret federal law actually requires TV stations around the country to disclose all the political ads, the campaigns by and those TV ads account for something in the ballpark of sixty percent of campaign ads. Spending a lot of the rest is stuff like Google and facebook ads at those companies actually don't have to disclose as much information about the ads. So today we're going to focus on. TV. Spending the majority of the spending. So think of the United States as a giant game board to campaigns walk around the board they put some of their ad money down this part. Of the country a little bit more over here, and the way they put that money down tells us what places they think are most important for winning the election. If you're looking just at the state level, the bronze medal goes to Wisconsin Sixty, four, million dollars, worth of TV ads they're not surprising. Wisconsin was one of those states that trump flipped from the democratic column back in Two Thousand Sixteen Silver Medal Pennsylvania with one hundred, seven, million dollars worth of TV ads also not surprising Purple State with twenty electoral votes and in first place with one. Hundred thirty, three, million dollars America's favorite election meltdown waiting. Oh Florida, my beloved Florida. Now, this is just are beginning calculation. We're going to dig in more, but there are lessons to learn just looking at the big picture the big campaign game board. Yes. So so take Florida this is not a monolithic place. You're going to have super republican areas like the panhandle and then big democratic areas around places like Miami and you might imagine that the most. Cost effective thing is for the Republicans to completely pull out of the democratic strongholds and vice versa. But in fact, neither political party is doing that the whole state is getting bombarded with ads from both sides Daniel. Butterfield. From the Super PAC PRIORITIES USA she says it can start to turn into something like an arms race. So when you see your opponent spending money in a market, it really raises The question of should I be spending money there to to keep up area competitive and if you want to understand why political spending just keeps going up, it's at least partly because of his arms race if your opponents bins more in, Tampa you have to spend more in Tampa which in turn makes the cost of ads in. Tampa that much more expensive. Next thing you know you blue one. Hundred thirty, three, million dollars in Florida. Danielle says, the arms race thing is not just irrational fear. There's a real electoral cost to waving the white flag in a particular area. If you're in an ad market and your opponent clears out, that is great news for you. You have the airwaves to yourself. Your advertising goes a lot further in terms of impact than if you have to opponents that are. Driving opposite messages is there like a particular tipping point to that that sort of campaign folks like you gotTa. Spend the twenty percent otherwise. Like what counts as as not being drowned out. Good? Yeah. There is actually a lot of areas some data behind like what is the particular percentage that is required? It's I'd say that's probably more of a secret sauce that I wouldn't necessarily WanNa name on this podcast for you know that numbers, you're just tell me. I I. Know. Roughly what percentage I think is useful is, is it twenty three percent? You got it. But okay. So fine lots of money being spent in Florida but this is not a very specific answer to our question who is the most expensive voter we want to be more granular, which is why we got her hands on a more precise data set. Thank you advertising analytics. This data set is GonNa let zoom in on every single television market in the entire country. So for example, we know that forty million dollars has been spent in the Orlando Daytona. Beach Melbourne market. Compare that to the grand rapids, Kalamazoo Battle Creek Michigan market where it's twelve million dollars and sure there's more people in Orlando but still, how are the campaigns arriving at exactly forty million and exactly twelve million to help answer that we brought in some help Michael Beach. CEO. Crushing Media Michael Runs an advertising analytics company now, but he has worked in the past for the presidential campaigns of George W Bush John McCain Mitt Romney, and the reason we wanted to talk to Michael is his whole job. is to figure out where companies or sometimes political campaigns should place millions of dollars. Worth of ads Michael has all this fancy proprietary software. If you're an advertiser, he can tell you whether you should be focusing your ads on like Republicans, with Minivans are Democrats ride motorcycles or neither. He's got all these different attributes in his computer thousands of attributes for. Anything from certain partisanship to likelihood to buy a Ford truck into those do those specific categories correlate. Yes and no it like it's pretty geographic if you're looking at northeast, Ohio or you're you know. You're in Alabama in the Senate race. that. Wouldn't be a probably a good signal. Reich is like. As owner everyone drive structure. Now, the reason we went to Michael is because we thought it might be interesting to look at how many dollars were being spent on any given swing voter swing voters in theory are people who might be influenced by a political ad. The problem is it is very hard to pin down exactly how many of these people are out there but Michael Software can at least take a stab at it what is GonNa do is go through all these data sets to first identify how many likely voters there are in a particular TV market and then identify which of those has even the tiniest probability of changing their vote and a lot of this calculation is just sifting out the diehards. If you are somebody who voted in the last five, Democratic primaries were every year you donate to the R. N. C. You are out. But maybe your party affiliation switched a couple of times. Maybe you're a first time voter that may put you in this bucket the basically using generic party model and generic it's party not not candidate. Driven in other words, we're estimating voters chances to swing between Democrat and Republican as opposed to trump and biden specifically. But there's still does give us a way to compare across TV markets and when you re ranked the country based on dollars spent per swing voter the markets are not in Florida. In fact, the top five ad markets are all in Pennsylvania and number one on that list where campaigns are spending around ninety dollars per likely swing voter. Is My home television market the region in western Pennsylvania in and around Erie Pennsylvania. Okay. So Kenny you grew up there like what is it? What is the what are we talking about just to be clear I grew up in Meadville which is south of Erie, but it's in the market and like yeah, this is a region with a lot of manufacturing jobs these jobs have been leaving. It's predominantly white its having the. Same kind of brain drain problem that a lot of the other parts of the so-called rust belt are having. But look like I don't know anything about who a potential swing voter would be in the Erie television market. This is why we have Michael's fancy software. It can help us understand who that is. What can we know about the Eerie Market area? How does it compare to the rest of the country? Like who's there? It opened up my magic machine here. Michael Punches Eerie plugs in a few numbers so it's running. Then he opens up a tab that lets us compare the Erie population as a whole to just the likely swing voters. So now I look at in. Eerie. For instance, the average adult is fifty three years old if you just take the whole population in the market. Target, audience if you said. swing likely to turn out is forty seven other words. Michael's machine is telling us that the average swing voter is is six years younger than the average, their forty, seven years old, and the other incredible thing about Michael's machine is that it's also able to spit out this whole media plan for how to reach those people. The machine can name the single TV show watched by the most swing voters. Each week that show in the Eerie area is the OT on Fox football shows or wrap up of the day's games. That'd be fair. that is one of the most watched shows in the entire country. But the numbers do show that in terms of efficiency like sports would be a pretty good way to get your ad in front of a decent chunk of swing voters in Erie Pennsylvania Espn you can reach sixty percent on eerie and a week. Again, this target in this market if the secret to understanding what the campaigns are thinking is to learn where the most money is being spent per swing voter. That place
Medical marijuana products recalled in Michigan after failed compliance testing for yeast, mold
"Is on the recall list in the state of Michigan because it didn't meet safety requirements before being distributed. Nicole Wilson reports. Michigan State officials say the mold and East counts and the medical grade marijuana was too high when it was given to patients and now they're asking people who have it to take it back. The product is labeled as purple Diesel, but distributed from shops and Grand Rapids, Battle Creek, Detroit and Flint. Patients who have it can take it back to the dispensary. Anyone who got sick after using the product should consult their doctor and you have see
"battle creek" Discussed on KSFO-AM
"Alexis what city are you in in Michigan cattle creek battle creek okay down down south Michigan then right okay cool how old are you Alexis twenty so here in your family is located where in Florida in Florida okay but but they are are have kind of push you to the side you said before the break and so you've got a baby on the way you got a two year old you've lost your job and you are a new person and your faith is that what you told us yes okay and you're twenty years old what were you doing what was your job while working as a window manufacturing companies as well exactly customer service representative and they just laid everyone off because the crown of are shut down the company actually it is shut down probably about a month before this happened and I'm just in a little on the job now this code nineteen years since you've been hard now what did what did you what brought you to battle creek so I actually just moved from Florida me finding out I was pregnant with me up here because I didn't want to be a single mom of two and the data using which again is that plugged in saying that no it's not what brought you a wide wide battle creek well you might even say that their there are there are you up there or not I'm actually I'm on the way here yeah I'm on the way I mean in Indiana right now oh my god okay right so you're going to see you do have an aunt there then that is supportive no she's she's on drugs so it's kind of hard to have that godly influence in my life yeah absolutely okay R. well well there's two things that sound like they're in the crisis three things sound like they're in crisis mode to me one is as quickly as you can get an appointment with an OB obviously that's that's number one number two is you need a job and there are lots of people hiring French's grocery stores almost all of them are hiring right now Amazon's hiring for deliveries peaches bit bit bit deliveries I don't know if you know the two euro why you doing all that I don't know what you're planning to do with the two girl you're working anyway you've got to work that through and I think most importantly what John was saying earlier you've got to get into some community so immediately upon getting up there I want you to find a really good church to plug into and get in touch with the pastor of that church of the counselors at the church and let them know your situation so they can come around you and walk with you through this time of unemployment in the not the baby on the way in the future time transition you just got to have some protection we all do at different times of our lives in this is the time where you need help John one of my missing right I think the most important thing Dave you just nailed it all those those the big picture things I think you're gonna feel some control if you can sit down with a piece of paper maybe when you stop to get some deep this afternoon or this evening and sit down the piece of paper and write out your plan and like Dave said you got to protect your kids you've got to protect your elation ships and if I was you I'd be on the phone with the health services a battle creek could be on the phone with a local church in him plugged in to meet somebody face to face and say what are your resources and it plugged into a group because you cannot do this by yourself yeah you're not you're not I mean you've got money shortage of got relationship shortage you've got income shortage and so you know all of those resources and the the good news is this if you plug into a decent church they're gonna do a great job of loving you and they're not perfect believe me imperfect people are all that are in churches and there's no perfect people there I never met one there but but but they will they will try to help in some way and are you begin to get that up not that you're take advantage of them or something like that but you just got to get some margin you've got no everything's on razor edge with you every single thing is already here and you've got to get some some margin some room some wiggle room in a couple of these categories that are just wearing you out the child care category the health category the income category the food and shelter categories you got a lot of stuff on you right now and so on so make sure you're not just running from something that you are running to something and shout if you need some more help you call us back in time to get a call anytime open phones at triple eight eight two five five two two five you know Johnny cursed me out we never want someone to be put in a highly volatile highly toxic situation but there's at least some possibility she might need to go back to her parents in Florida absolutely if there's any redeemable part of that relationship another **** shame involved a lot of condemnation involved obviously some harsh words have been said but if your best shot is your aunt who's on drugs in a town you've never been to it's not a good shot it's not a good shot that's bothering me because everything they're strange there's no familiarity there's no nothing and so the devil that you know might be better and I always recommend folks if you're if there's physical harm if someone's gonna get hurt yeah don't go back there know if it's because they want you to live by their rules under their house or they have some restriction on the car you borrow or things like that then this is all I think all of us served or having to meet look in the mirror and make some changes about how we operate and the the I want to use I'm gonna have to be overshadowed by the I have to say I need to use right now yeah you're not a forty two year old that's been living life a long time your twenty year old and that's scaring me right that's basically a teenager raising two kids two beautiful babies that's right for the.
Trump impeached in historic House vote
"Night the house of representatives voted to impeach the forty fifth president of the United States here's house speaker Nancy Pelosi I use this fall this fall something that we did to honor have our founders to establish a Republic at a rally in battle creek Michigan the president told supporters what he thinks of the Democrats who led the effort they're the ones that should be impeached everyone of Travers is with us from the White House this morning here in your morning the president was in rare form last night he wanted but also repeating many of those familiar lines he spoke for a very long time last night this is an hour and twenty three minutes to the president on stage at that rally and it was the first time he had been out in public yesterday what was a very historic day here in Washington but it was very active on Twitter though yesterday by noon you tweeted forty five times some messages that he wrote but mostly messages that he was re tweeting and support from conservative allies he didn't talk to reporters when he left the White House yesterday to head to Michigan it's like you've feeding it all for when he got in front of that enthusiastic crowd and no surprise he went on to read about impeachment that saying you don't want to feel like you're being impeached and then slammed house Democrats in Nancy Pelosi for launching of profits in the first place he also took aim at for a former congressman the late John Dingell yeah this was a bit of a surprise last night he was in Michigan where the late democratic congressman John Dingell is from legendary congressman respected from both sides of the aisle and democratic congressman Debbie Dingell his wife is now in his seat and she voted yesterday to impeach the president the president bring that up and the into the gas that John Dingell within hell he does maybe he's looking up I don't know but let's assume he's looking down at the congressman said that the president's hurtful words just made her healing much harder this morning the White House press secretary with on ABC's Good Morning America and she said you haven't spoken to the president about this why he said it but defended him saying he was a rare thing in front of supporters and have been under attack for months during his impeachment process the press secretary told reporters that the president trump would be working all day and apparently be too busy to watch the impeachment proceedings but then as you mentioned there was this flood of tweets something I've been curious about do we know is the president himself actually sending out all these tweets or does he have staff members doing some of this sometimes stuff for the most part the president eking from cal which of the president which our staff if if he's posting a video or reposting something that's more of like a a form thing it somebody on the team but yesterday that thing to be all the president that that message from Stephanie gross on the press secretary came and then just minutes later the president with tweeting in all caps so it's certainly worth paying attention yesterday even if it was in in between meetings stern was learned this morning that a staunch ally to president Donald Trump will not seek reelection yeah mark meadows that Republican congressman from North Carolina said he will not run next year it's been a top defender of the president a house in the house is a big loss for the president he said that would work on behalf of the president is not done yet that he'll continue helping the president and his team whether that means during the administration he's not saying
Trump implies that the late Rep. John Dingell is 'looking up' from hell
"In a defiant president trump labeling impeachment a suicide March for Democrats the president spoke at a free wheeling rally in Michigan Wednesday night is the house voted to impeach him taking the stage minutes before he became the third president in U. S. history to be impeached quite the split screen moment president trump joking during his rally in battle creek that representative John Dingell may be in hell I dangle served as a member of the house of representatives from Michigan for more than fifty years he passed away in February as the nation's lar the nation's longest serving member of Congress they
Trump Sails Through Rally as House Votes to Impeach Him
"While the president was being impeached he was receiving a big rally hug from thousands of supporters as the house debate was finishing president trump was just getting started a campaign rally in battle creek Michigan more than ten thousand supporters strong the president made them one with him it doesn't really feel like we're being impeached he is doing better than ever before we we have tremendous support in the Republican Party machine is a state that he wants to win him battle creek is represented in the house by Justin Amash a conservative Republican who decided to become an independent based on the Muller report Ammash voted to impeach Mr trump well no GOP house members were even willing to criticize his behavior along the way the president pointing out that the impeachment vote was bi partisan in his favor of course we didn't lose one Republican vote three Democrats for over a month the president has seemed to come to terms with the likelihood he would be effectively indicted by the house but his aides have been seen on Capitol Hill working on defense strategies with Senate Republicans in an effort to make sure not one of them photos to remove him from office let alone the twenty that would be needed to actually do that
House impeaches Trump over abuse of power and obstruction of Congress
"In favor of two will articles of impeachment against president trump on abuse of power and obstruction of Congress house speaker Nancy Pelosi September eighteenth a great day for the constitution of the United States a fad one Erica that the president's reckless activities the census hated us having to interviews articles of impeachment to trump is now also the first US president in modern times to be impeached as he seeks re election he told supporters tonight at a rally in battle creek Michigan what he thinks of the Democrats leading the effort has nothing they're the ones that
"battle creek" Discussed on KOMO
"A rally in battle creek Michigan a guilty plea from an airline mechanic who sabotaged of jet on a flight from Miami to the Bahamas prosecutors say Abdel Majeed a Lani had been linked to Muslim extremists but faces no terrorism related charges the fifth US circuit court of appeals is upholding a lower court ruling that the individual mandate part of the affordable Care Act is unconstitutional calling it instead though with the catch on this condition the panel says that the lower court judge must review the entire law before declaring that it is a tax your listening to ABC news stay informed the calm evening news six oh two downtown Seattle under cloudy skies rain approaching we have forty six degrees I've only said Jaffe with Rick fansites and now more on the top story from the come a twenty four seven new center one of our state U. S. senator says they have a critical task ahead and she tells couples Brian Harris it goes beyond the usual politics Senate Majority Leader Kentucky Republican Mitch McConnell said just this week that he is not an impartial jurors not endanger this'll about an impeachment is a political decision the house made a partisan political decision to impeach I would anticipate we will have a largely partisan outcome but Washington state's senior senator Democrat Patty Murray says just as they did for the Bill Clinton trial the Chief Justice of the United States will administer an oath and remind them they have a duty to uphold the constitution and that is really critical time for you as a person to think how am I going the way of the future and my entire country in this democracy impartially he also says he's troubled by McConnell scored nation on impeachment with the White House and by any senator who makes a decision before the trial Brian Harris commodities as you heard live on komo news the impeachment votes and across Puget Sound many eyes and ears were tuned into the impeachment debate all day today for that part of our coverage compasses and fun with local reaction we visited three different neighborhoods checked in with the local gym a local university and a local cafe in Clyde hill mixed reactions to the impeachment debate I'm a little exhausted we've just been inundated by all the information on TV and radio I think it's nonsense I think it's a big waste of time strong supporter now the way you dub librarian Hannah levay has been keeping up on our phone watching the debate streaming online it's.
"battle creek" Discussed on MyTalk 107.1
"White yellow any change and it was so modern and cool and they lived in the suburbs like in battle creek and that was so cool all three same I mean I just thought there so yeah I mean so many technical yeah I think I think also you know sometimes people like if they live a ball maybe they just put up there not crackers or they display their ornaments and some other way and I remember and Marlene should the little Charlie Brown Christmas tree for every member Guinea yeah you would put it on the coffee take bits two chairs beat in the dining room it was all of them everything was on it yeah take a garbage bag lifted up put it in it was wrapped with the lights on unplug I'm ready go for I don't like that really it was just all ready to go and I even put up my ornaments yet China true today I have my tree up yeah but I I would die to have a real true but I don't want to do my house smells so don't Casey goes wiring the other half of me doesn't three I wouldn't put up a tree if I didn't have you know Casey around I really would I be late yeah I just following that crackers and they have you know pretty bowls of popery in ornaments everywhere and call it a day and some good runners you know and yellow or something they have really cute runners over here and if you buy three of their items that thirty percent off but the Christmas stuff yeah base and I think yeah I would decorate that you that way yeah I my kid really wanted to come over and put up the ornaments with me because they have the collections yeah but I haven't showed up and I feel like they might just might be a Christmas let tree this year yeah well there you go I wouldn't judge I think it will be having a little little swore at my house next week and I'm just kind of thinking do I have to buy been invited to this or is this like a Woodbury mommy collection I love how it's always a mommy yeah it always has to be a mommy well I have other friends there are he's there somewhere else what Bobby's one Minnetonka mommy mommy William Miller hi I I parties next we were not invited to see there you go but can I use this is the same yeah hi this is the same but tonight we have a cookie exchange I thought I was listening to Jesus in this morning to find out I was supposed to bring a sex toy it is not it's blue elephant a white elephant well there's someone's getting for the night throwing things for me that I happen to have that were on opened an unused I almost read something use but all about I have stuff all in original wrapping her venture to people very happy will be bought over by game is going to be five or less than last year yeah yeah it was like a wine caddy for a boat why was the thing could flow this thing in the water your wine your one US borders why didn't the one who got it did you put a boat the water this look at that anyway but I do think I was right in it might toys mine is so white elephant but they could be sexy kind of what people can do with clay I'm so glad we're not really we're not doing the ornament thing because you are an ornament judge Jr I am too she's an ornament charger you she's really like I like all kinds I like sparkly like would delegate hand may I like olive collect gesture in some areas and I mean I got so much crap from you every year we have to bring in our image we Toby's you know.
The Battle of the Cornflakes
"February nineteen eight in louisiana. Intrepid woman in a lace fringed petticoat makes her way through the streets of jefferson city. She pauses at the corner of magazine berlin across the way is the creole cottage that houses her local grocer. She smooths her skirt fixes her face with more confidence than she feels and heads ads for the stores swing doors will kellogg put her up to this and not just her but all the women of america is latest commercial for kelloggs cornflakes cheaply dares women to wink at their grocer and quote see what they get for nineteen hundred eight. These ads are bold old and racy stuff but it's working beautifully now like thousands of others. This woman's taking kellogg up on the bear in her case. There's something more at stake. She's been looking for a reason to wink this particularly sweet store on her for some time. Now the grocer dressed in a white shirt and suspenders notices the woman the moment she enters good afternoon ms coleman. What may i get you. This fine day like she's for hearst miss. Miss coleman says nothing. She just winks the grocer smiles. You've seen those kellogg's ads my right. Ms coleman blesses well. Here's what that wink gets you this here. Free box of kellogg's toasted corn flakes a gift from the company. The grocer fetches. She's a white box off the shelf behind him and puts it on the counter. Oh what most wonderful surprise miss coleman notices something odd about the box wchs it looks like a box of cornflakes but it's not it's actually a box of kelloggs toasted rice flakes rice flakes. I did not know they made rice flakes. The grocer glances at the box. Oh i'm sorry ms coleman gave you the wrong bucks. The boxes do look very similar as is the grocer gets a box of cornflakes. Ms coleman looks again at the rice flakes or rice flakes pleasant. I've not tried yet but it it is made by kellogg's so i imagine it'd be pretty good in that case. I'll i'll buy a box n._b._a. Could try them and tell you what they're like. I'd like that very much. Coleman appraises ten cents same as cornflakes moments later this coleman leaves with her free box of cornflakes and the rice flakes and an excuse is to talk to the handsome grocer again but what she doesn't realize is that those rice flakes the same kellogg who makes cornflakes they're made by his brother dr john harvey kellogg and the confusion john's created with his branding is driving his younger brother nuts will thought his battles with john were over but now his brother's stealing his customers and will won't stand for it. He's no longer the downtrodden little brother subservient servian to john's every cruelty today. He's a successful industrialist with money and resources of zone dr john harvey kellogg. No longer has an underling underling to prop himself up. He's about to be shown up by the least likely person imaginable someone. He spent his whole life calling worthless from wonder this is american innovations and i'm steven johnson on the last episode. The kellogg brothers discovered the secret making flaked breakfast cereal. The masses had only just been introduced to ready to eat cereal created by their very own former battle creek sanitarium patient charles post. That's bird will keep kello to finally break free from his brother and found the battle creek toasted corn flakes company. Now it's nineteen. The weight and the tables are turning on the brothers lifelong few as it happens. The country is in the throes change to john will play a role in a sinister scientific movement laying the groundwork for unfathomable atrocities within his lifetime. Both the siblings have lasting impacts on america as we know it today safe but only one we'll give the name kellogg the meaning it's remembered by this is episode three battle of the brand it's august nineteen a week and we'll kellogg heads down mainstream in battle creek. A straw hat shielding his bald scalp from the summer heat. The look on his face is far from sunny. That's because the cereal tycoon is preoccupied with thoughts about his brother's latest intrusion on his business us right now he's trapped in his thoughts to notice just how dramatically he and john have transformed the town of their youth back then it was a small country settlement now it pulses with the wonders of modernity red and green trams rattled down the streets lined with electric lights lights and telephone poles the constant influx of new arrivals fuels a construction boom in a growing downtown marketplace factories are everywhere and they're not only turning out the breakfast. Foods battle creek is famous for their also making the ovens boxes conveyor belts and other equipment cereal manufacturers depend and on and it all began with the kellogg brothers they put this michigan town on the map by turning the battle creek sanitarium into a world famous health resort resort they kindled local industry with their innovative ready to eat breakfast cereals but will feels no pleasure from their shared achievements when he thinks of john all he feels is spite especially today. The latest batch of acrimony began last year. You're will started it when he gave his battle creek toasted cornflake company a new name the kellogg toasted cornflake company will new john john would object to the name and that he would try to use his position on the company's board to obstruct the change so we'll get the board to approve the new name while john was away in europe by the time. John got back to battle creek. It was too late. John brooded over his brother's sneaky move for a a few months and then began executing his retaliation. Just before new year's day nineteen hundred eight he resigned from the board of wills company it told will he wanted to spend more time. Focusing on the status nut food company the food business he'd formed in eighteen ninety eight is an offshoot of the sanitarium and the first thing he did was renamed his food business kellogg's food company of battle creek. The name was designed to inflate his is products with his brothers and it did now. Wholesalers roasters and customers alike struggled to differentiate between the two kellogg companies anthony's even the post office getting their mail mixed up once john begins manufacturing rice and wheat flakes. He makes his packaging indistinguishable bowl from his brother's cornflakes. The brothers have now both threatened the other with lawsuits. Their lawyers are poised for action just waiting for the word as he makes his way through downtown battle creek. We'll consider his options. He knows an ugly court battle hurt the company's brand. Getty eighty cannot stomach the idea of being exploited by his brother yet again. What's more willis obligated to defend the interests of his investors. John mauer competitor competitor a threat to the livelihoods of everyone who works at kellogg's we'll cannot sit by as sales or lost as bad as he wants to fight and when he figures he has to take one final shot at reconciliation to avoid courtroom showdown his dreadful hand-wringing is suddenly intolerable eligible to him now is the time we'll changes direction he heads north of michigan avenue and crosses the spaniel arched bridge approach that stretches over the glimmering waters battle creek he then heads west through the leafy streets and pass the sprawling fenced off grounds of the battle creek week sanitarium thirty minutes later he reaches john's large gothic revival home on manchester street will marches up painted needed white steps to the front door that twenty room house john calls the residents he removes his straw hat mops his sweaty brow and bangs to brass door knocker john's wife ella opens the door. She's a stern woman with grey curly hair. The moment she sees will her face darkens. Oh it's you low. Ella pleasure as always is john here. L. turns her back to will and yells else. John will is at the door as they wait for john will in l. a. eyeball each other on the doorstep in frosty silence they no longer pretend not to hate each other eventually. John appears in the doorway or do you want. I want to reach an accommodation. This dispute has gone far enough l. A. snaps at will yes it has it's about time you stopped using john's good name to enrich yourself wills composure snaps me me. He's the one riding on my coattails. He never cared about the cereal business until he saw my success now. He wants it from self because he cannot stand anyone anyone but him getting the glory how dare you we both know that i am the real kellogg. They buy your cereal because they think i'm the one selling it. Your success is a parasite parasite on mine will looks down and steadies himself against the bile of his hatred. He reminds himself why he's here and forces out a reasonable tone own john. What you're doing will ruin both our companies. If this ends up in court it will embarrass us. Both l. sets off so do what john says. John cuts across his wife ellen. Please but will speak. Thank you let me clear brother. I will go to court if i must. I just hope and pray that there's a better way to resolve this after our negotiating on the doorstep john and will reach an agreement john will stop selling cereals under the kellogg nick in return will will pay john fifty thousand dollars plus additional stock in the cornflakes business. It's the two brothers shake hands but the truce lasts less than a month a few weeks later. John has a change of heart and hostilities resume for the next two years. The animosity subterfuge and retaliation escalates as does the success of their cereal companies under will's autocratic leadership kellogg toasted cornflakes company thrives nineteen ten. He's selling millions of boxes axes of flaked breakfast cereal every year john's enjoying more modest success with his newest product sterilized brand. It's a serial made from the fiber. Rich outer layer of wheat grain john's promoting it as a constipation remedy. It's a powerful selling point in one thousand nine. John sells around a hundred thousand boxes of sterilized brand. The sales of sterilized brand aren't much of a threat to will cereal empire but john's copycat packaging coaching is unlike will john refuses to add salt sugar and other flavorings to his breakfast cereals that worries
"battle creek" Discussed on American Innovations
"Will was the last jon preston kellogg sons and seemingly seemingly the least impressive the family never saw much potential in this quiet and sullen boy. His father thought so little of him that he discouraged his wife from teaching will to read luckily for will his mother ignored her husband and send him to school but we'll struggled. It's spring of eighteen eighteen sixty seven and seven year old will sit to the school desk will reduce the class. What's on the blackboard will squinted the blackboard the other children giggle. Can you read young man. Be besser then read the class. What is on the blackboard will squint. It's harder but all he sees are smear blurs white chalk. His nearsightedness won't be diagnosed until he's an adult cancer can't or won't or you simply stupid will doesn't answer. It's hard to believe that you're from the same family as your older brother john. He was one the finest students we've ever had george. How about you read out what will could not abraham. Lincoln was the sixteenth president of the united. It states life at home isn't much better than school for will and that's because of john. It's eighteen sixty nine seventeen year old. John sneaks into the family kitchen. He stops at the kitchen sink. His nose is bleeding nine year old will rushes in after him john glares. It's younger brother. It's all your fault. That's not true you tripped. We'll see mother believes. You're going to get a beating. Please please don't just then their mother walks in. She immediately spots the blood running from johns knows. Oh my what happened to you john. What will did you do do this. John suppresses a smile. Yes it was will. He pushed me causing me to fall that is ally. Will your father and i cannot abide your the inability to control your emotions but mother. He's lying enough. John get the bandages all cleanup will i will have your father punish you when any returns home which his struggles at school his parents to stain and john's bullying will's childhood was miserable. Uh at the age of eleven is father removes them from school and put them to work full-time in the families broom factory. Despite his father's low opinion of his sullen island son will proves hard and reliable worker. He advances fast age twelve. He supervising other children employees in the factory tree by fourteen. He's hawking brooms door to door around michigan age sixteen. He's in the nearby city of kalamazoo helping his older half brother start a new broom factor after proving himself there will is asked to go to dallas to help right struggling broom factory run by fellow seventh day adventists purpose tired of the grind of battle creek and feeling under appreciated. We'll accepts. He thinks a change of scenery would improve his mood but he he finds his life in texas. Lonely homesick will focus on the work and turns it around quickly. The successful writing of the dallas broom factory delights the whites come to visit soon after february eighteen seventy nine and ellen white is preaching preaching from electron at a packed church hall in dallas among those sitting in the pews is will wearing his best suit brothers and sisters. I praise the lord for the spirit among us enclosing. I wanna give special. Thank you to will kellogg and the work. He has done in the king broom factor actor. We are so grateful. Sermon over work work excellent excellent. Well you must know will kellogg ben. We're quite proud of the kellogg boys especially. John runs a battle creek sanitarium. It's been so nice nice to talk to. You got less you and thank you for coming as she moves to. The next person in line will stands alone stunned. It's the story three of wills life. He's always been other kellogg brother. The forgettable younger brother of the ever acclaimed john will returns turns to battle creek in late eighteen seventy nine and resumes work at the family's broom business. It's the last place he wants to be but he can't think of what else to do do but the following year proves to be life changing i will enrolls in a ninety day business school course that grounds him in the basics of running a business and keeping accounts he meets and marries ella osborne davis he also visits an eye doctor for the first time and discovers that he's nearsighted armed with a business degree a new wife and his first a pair of glasses. We'll feels he's outgrowing the broom business yet. Eddie still feels like he has no other options until that is he receives the most surprising offer an invitation from his brother john on to join him at the sand seeing a chance to escape the broom business will says yes but he's soon going to discover that life is john's john's lackey. We'll make all he endured as a child and young adult pale in comparison. John's tormenting will is about to to step up a gear. American innovations is brought to you by chase so you're thinking about buying a new home at chase chase. They know you don't like to do things the way everyone else. Does you like to get creative so when you're looking at finally buying that vacation home or a new place closer to the grandkids. It's you want to get things sorted. So you have more time and more money for the good stuff you need a lender who can keep up and that's for chase comes in other lenders incentivize the upfront transaction but chases there for you in the long run and they'll save money over time by showing you how you can pay off your mortgage aster chase customers save more learn more at chase dot com slash a._i. Chase make more of what's cheers all home. Lending products are subject to credit and property approval rates program terms and conditions are subject to change without notice. Not all products are available in all states or for all amounts other restrictions and limitations dacians apply homeland in products offered j. p. morgan chase bank in a an equal housing lender. It's august eighteen eighteen eighty five john harvey kellogg is writing a high wheeler bicycle through the fourteen acre grounds of the battle creek sanitarium these days his john looks very different to the fresh face dr who took charge of the san eight years earlier. He's now thirty two sports a bushy moustache beard. He's also taken to wearing all white suits that help them notice even the slightest trace of dirt and feed into his image said dr distinction as he cycles past doctors and orderlies and the group of patients exercising on the lawn his twenty five year old brother will is running behind him will is plump balding and panting as he follows john on his bicycle. He scribbles john's latest orders into a notebook. John seems seems oblivious to his brother's struggle to keep up. I've decided to write a new book about ballot movements and i have the first chapter in my head chapter one. The importance of being regular will are you. Are you getting this. Yes <hes> but i i thought we were going to talk about the the contracts for the gym equipment. I never said dan. I have a note from yesterday saying you wanted to discuss it today. Well i can assure you that you're wrong as you often are. You were always a little slow little brother. At any rate. I could hardly be interested in that. Subject to the next item on your agenda is our work on the proud to be the breakfast week my work will it's all my work. This whole place is mine. You were just an employee. Remember that die mud jacket. John stops his bicycle cool and gets off you walk quickly into the main building and ducks into a side room where he takes off his jacket and shoes and hands them to will take these back to my my office and get me another of my suits and shine my shoes to we'll continue this conversation. When you return. I have a meeting in twenty minutes with the printing press manufacturer. We're updating the presses to print our magazines and books faster. I don't care if you're meeting the pope. John strips office pants to take these as as well make sure the suit is pressed. We'll takes the close an exits without a word. It's been like this ever since will accept john's offer to join him. At the sand five years ago he works one hundred and twenty hours a week and earns just thirteen dollars earned more as a sixteen eighteen year old broom salesman but we'll seems resigned to spending his life as his brother's poorly paid and put upon lackey yet will is critical to who was brothers sanitarium whenever there's a problem will get fixed john's come to depend on him and council including the food products emerging from the sands kitchen since realizing the potential for ready to eat cereal as a student in new york. John's been trying to create such a meal for his patients. His first attempt was granola. Crumbs of twice baked wheat bread that was hard as a brick even after being soaked in milk overnight john believes granular the aids digestion because the cooking process turns wheat starch into sugar saving the body the trouble of doing it itself. He thinks it is akin to a semi my digested meal but another health clinic in upstate new york had already been making a very similar product also called granular so when the new york resort threatened to sue john renamed his breakfast cereal for nola naturally the task of making a business out of granola felt too will initially cells packets of sanitarium foods granola at a small store within the sand then forms a mail order business so former patients can keep buying and eating granola <hes> after their stay at the sand is over play eighteen eighty nine we'll manufacturing shipping and selling to tons of granola every week but he feels there's still more potential in the sand ground up wheat bread one.
"battle creek" Discussed on Man Points! Podcast
"So Julia talked to don't shave her one of the managers and got something much better than a note. She got a question about what kind of pizza, the Julia and rich light. Now, Jillian rich are in Indianapolis, you know the pizza places in battle creek, Michigan. So she calls a place pizza place in just. I mean, I don't even totally understand this. Obviously, this pizza place made a huge impression on their life, and we're hoping to hear something from the owners. So instead they asked, you know, just to say like, hey, writing in your buddy from your favorite pizza. So, but what happened was Jimmy shaper who answered the phone? He's the owner's son of Steve speeds. He decided once he heard what was going on with them that he was going to deliver them a pizza at a seven hour round trip from battle creek, Michigan to frigging Indianapolis, to give them the pizzas they wanted. So they ended up ordering two pizzas any drove seven hours roundtrip just to give this bed bound hospice rich, the pizza that apparently made a huge market in his life and brought it to them in Puglia rich, get Sally the week. No way. He didn't get tipped no way. Did you know making. Making that the full story. I did not read. They didn't get a tip. That's a lie. If you read into it, they definitely didn't get give them a tip because dude free dropped it off like zero to fifty. Okay. Yeah, maybe. But I'm saying so. Guy out amid that motherfucker. Wait. Why drove to an ATM. You mean like now. Youtube. Here's so the sun here is this man is dying of cancer and that even actor, you know, you know, gosh, darn thirty years later. He still remembers how much he loved his dad's pizza. He doesn't even hesitate and says, hey man, I'll drive these pieces, seven hours roundtrip to do what I can for you. I mean, that's we talk about, you know, man of the week doesn't have to always be saving a sack full of puppies from a burning building is doing what you can to help someone out expecting nothing in return. And I mean, this is amazing. Random stranger calls and tells you how much your dad's Pete. The place means to him. He's dying of cancer, and you're only question is cheeser went cheese and pepperoni, what do you want on and. Right, and then jumps in his car and drives the entire way to deliver the Pizza Hut. Keep it hot for three and a half hours debt part. I don't think opened. Yep, definitely known for thirty five minutes in this neighborhood. They got that they got that Domino's bag that keeps it, you know, nice and warm hall. What Papa John's about three and a half hours to get to media the other week, I mean in their defense. So like your whole next orders free up to and including the price, you pay for this one. But I mean it took it literally took him like three hours. The guy showed up. We had the wrong order. And this ain't going to cut it bro, which I'll do door dash, bro is the way to go. Now. I'll tell you about late ninety dollars. It only counts for certain places we can get into that argument later spaghetti. Eddie. I love clauses take everything around here. He did Wendy's. I know, but windy chained it. Did they pretty much food? No, I'm just saying every I know what it is Wes. I'm saying there are a lot of places to off limits, but do that as well. Everybody an amazing story Leland I to MIT. Yeah, that that was my win. Oh, you had that all my, it's my win. Now he took my win. I am the captain now. Got. I had Robert Mueller, but I'm not even gonna go into it because I thought it was pretty amazing that..
And happening in this weeks what the...??? An 11-year-old confronts a home invader raiding the fridge
"And finally happening in this week's what the eleven year old confronted a home invader for stealing wine coolers. And ribs from the fridge. The brazen act happened just after midnight at the home of Nathan, Marcus and battle creek police say they have two men in custody. Marcus was sitting on the couch watching TV while his family was sleeping. And I heard the fridge open swim out to see what it was. It was a man helping himself to the refrigerator. I said, right and yours. I saw the guy open the fridge and just taking stuff out of it. And he looked at me and he was Okita slick, some drinks. And I said now, and then he left out the door and I want to tell me more said, the strange man walked away with a few wine coolers and a plate of ribs, but it wasn't the food he was worried about. I didn't know if he was going to hurt me or anything. He said, battle creek police arrested to nineteen year olds, walking down a road, not far from the Marcus home officer said, both admitted. They were drinking that night and now face charges for home invasion. The Marcus family has no idea why the man stopped. Their house, but said that they're now boosting security and locking their doors more.
Sarah Sanders: Trump didn't know about Stormy Daniels payment "at the time" but learned "later"
"Back to all the national news headlines nathan hager in our bloomberg ninety nine one newsroom in the nation's capital nathan carroll we're monitoring reports of a shooting at a mall in nashville tennessee a police dispatcher tells the associated press they're responding to reports of shots fired at the opry mills mall it's unclear whether there are any injuries here but local media in nashville reporting this mall is being evacuated it's about all we know so far but of course we'll continue monitoring these reports and bring you more as we learned it here on bloomberg radio white house spokeswoman sarah sanders is saying more about president trump's reimbursement of that one hundred thirty thousand dollar hush money payment that attorney michael cohen gave to porn stars stormy daniels till now the president has said he didn't know about that payment from cohen now sanders says it was information he eventually learned mayor giuliani stated this wasn't something that was initially known but later learned and again we give the best information possible at the time and we're going to continue to do that every single day the strategy of from from where i sit is to try to reduce the liability on michael cohen and to reach out to michael cohen and try to prevent him from flipping former federal prosecutor rinaldo mariotti speaking with bloomberg the house chaplain who resigned last month now says he wants to take it back washington post reports the reverend patrick conroy senate two page letter to speaker paul ryan says he thought the speaker had the power to fire him but now he says he was pressured to resign for lack of cause global news twenty four hours a day on air and at tick tock on twitter powered by more than twenty seven hundred journalists and analysts in more than one hundred twenty countries i'm nathan hager this is bloomberg thanks nathan now with our other top stories i'm joel schneider cardinal healthy yo mike hoffman says fiscal twenty nineteen will be more challenging than antiquated kaufman spoke shortly after cardinal cut its outlook for twenty eighteen the company provides a number of products and services to healthcare providers and manufacturers kellogg says it has turned a corner bloomberg's steve potisk explains the cereal and snack maker emerging from a four year sales slump posted revenue and profit that beat estimates amid cost cuts while rising sales in europe latin america and asia offset sluggish results in north america the battle creek michigan based company has.
"battle creek" Discussed on Something to Wrestle with Bruce Prichard
"And i think that's the same birthday as steve borderie happy birthday steve and battle creek michigan which i think is kind of fun because when he was an ec w they used to switch it up with him and sabah and say you know bomb bay michigan and battle creek india good stuff you ever been to battle creek before bruce battle creek india was there this past this past summer and got the moms zuma's revenge kind of thing momma zuma's revenge in india so rob becomes interested in martial arts when he's watching it on television and he starts to mimic those moves like thirteen and fourteen but he i gets exposed to wrestling about fifteen years old i guess together with all of his friends and they watch and wrestle with each other but before that he actually attended wrestlemania three and friend of his dad worked at pontiac and that's where the show was held before so they got like tickets on row twenty four and he was a big jake the snake fan and he bought signs i mean he was a super fan and this sort of famously i think a lot of people remember this they did the ted db million dollar man skit more can you tell us about rob van dam and that skit rob told me when i first met him one of the first time that i met him he goes you know i was one of those people that came out of the audience and did one of ted diaz sees will you do this for money deals like really and he actually did the kiss my feet thing with ted db aussie and got paid atta show in michigan one time we went back and actually found the footage and it was rob's cow ski that that was there so i thought that was pretty damn cool he was a mega fan it is cool and i think that's like eighty seven but the so the the the first time you see him in a wwf ring is nine hundred ninety seven i guess jeff hardy on robert really it was eighty seven for this million dollar man which is kind of fun he.
"battle creek" Discussed on Fresh Air
"Stare at the cereal boxes when i had breakfast and there wasn't much to read on them zero we seeing the name battle with and then there was always a like a a come on on the boxes were like if you wrote to the address in battle creek you'd get a free something or another you know right a souvenir of the cereal and so it would all lead baptism battle creek and i had no idea what that wajda what it meant though it sound like a really interesting name battle yeah who knows who knew what kind of battles went on their at hope produce these cereals um since you live close to battle creek and actually took school trips there was an a mythical place in your mind you saw the reality of it while uniting sixty six it was because cereal sudi was in full operation so the'real city as outlined it was called yeah that's what they called it cereals it and it you know if you were a michigan boy is i i was a you took two big deal tripped one was with the ford motor company in dearborn michigan which also had a mythical uh sensibility uh it too many children up but you took a trip to battle creek so you went into this factory which was pristine and everyone was wearing white and there was stainless steel devices all chugging in moving and and doing stuff and there were these conveyor belts of literally there were five miles of conveyor belts in the factory that went all the way from the granary where they took raw corn.
"battle creek" Discussed on Fresh Air
"So what was his relationship with the church well you're right barrel creek was basically the vatican of the seventh day adventist church and john harvey even as a young boy in a young man just exuded brilliance and was curious about everything and so the whites who were the the cofounders of the denomination ellen white was a prophet us a selfproclaimed prophet us and they realize this young man was quite special so they groomed him and a big part of seventy advantage them and and many christian denominations in the mid nineteen th century was about health reform about keeping your body clean and chased and free of vice and also dietary issues as prescribed in the old testament and uh he later came to edit there are magazine called the health were former which john harvey later changed the name to good health because he realized that people don't like reform they like to be healthy but they don't want somebody telling them to reform and so they realized it john harvey could be the head of their health avenue their health section of the domination now the whites founded uh what became the battle creek sanitarium which was a world famous medical spa grand hotel and medical center but they called it the western health reform instituted was basically a house where quickie doctors lectured about things and serve bad food and people didn't come back but they realized that john harvey could be the new leader but he had to get a good medical education and when he came back to battle creek he was tapped to take over the western health reform institute and he said i'll do so on one condition that i get to run it and i get to run it not only on religious principles but unscientific principles because he wanted desperately not only to be a good seventy adventist but to be well regarded in the medical profession uh people from all around the world came to battle creek to to heal.
"battle creek" Discussed on Fresh Air
"We'll dr kellogg called well we call it wellness he called it biologic living and he was really prescient about this don't don't forget at the turn of the last century most doctors were fixated on diseases not preventing them but treating them once they occurred and back then it was often once they occurred were around for a long period of time so they did their damage dr kellogg was all about preventing these diseases before the ever happened by living a healthy life and that included actor size uh a lot of vigorous physical activity eating a grain and vegetable diet avoiding animal fats or meet source he called at flesheating avoiding that no alcohol no caffeine of any kind he also was very chased and uh reminded his uh both is readers and his followers of that sex outside the marriage of course was not a good idea but sex for anything other than procreation really sapped the soul and sapped the spirit and of course he was very much opposed to masturbation of any kind of a something he wrote about extensively and called the solitary vice so battle creek is famous for kellogg's and for post and big breakfast cereal company but it's also famous as at the time the home center like the home base for the seventh day adventist and dr kellogg john kellogg was very close to cofounders of seventh day adventist am ellen and james white and they saw him when he was a child as being a possible leader of the church in the future.
"battle creek" Discussed on Fresh Air
"Well there are a number of issues and yes cornflakes wheat flakes flakes cereal and general were invented to be easily digested by those with upset stomachs uh or what was then called dispatch zia the great american stomach ache and if you look at what people eight in america in the uh late nineteenth century or even the early 20th century it was a very heavy an animal fats often cured meat so the very salty a lot of sugar and making breakfast uh was in ordeal so even if you made porridge or marsh these whole grains took hours to meltdown in make into a mosher a soft form until these poor mothers were getting up very early on they're probably taking care of all their children all night are they had a start a woodburning fire and so making breakfasts was a great ordeal but john harvey kellogg invented them for the invalided people who came to his battle creek sanitarium it was his little brother will who realize you know there are a lot more people who are healthy and just want a convenient tasty breakfast than those who are ill and need an easily digestible breakfast so he had a little sugar a little salt to cornflakes and it just took the world by storm in nineteen oh6 because you could simply poor breakfast out of a box even dad could make breakfast now so they cereals started off as part of a larger health regimen that dr cala prescribe you credited him with coming up with the concept of wellness he ran a sanitarium so give us an overview of some of the belief that he had about wellness that are actually became popular.
"battle creek" Discussed on KQED Radio
"Lawsuit it went for almost a decade going all the way to the michigan state supreme court and the basic question was who had the right to use the new aimed kellogg on a box of cereal uh now going for john harvey's case you know he was more famous who was a worldfamous dr he wrote books he was a bestselling author of people came to see him for his digestive advice he thought he was the guy and we'll said well no wait a minute everybody who here's the name kellogg's things have cornflakes talon by that time this is you know early nineteen they did and the judges agreed with wheel and he won the case and poor john harvey had to pay all the legal costs and everything else and he could only put his name in tiny writing on the bottom of the box any cereal he created and of 'course was very easy to steal a patent for cereals kellogg's learned all you have to do is change one little step and then you can't really be sued by the person who holds the patent so uh will later beat of meant awful brann cereals even though that was truly john harvey's creation but the two you know there was a lot of bad blood between them in then after of the lawsuit they rarely if ever spoke to one another again we'll made sure there was always a witness when they did speak to each other because he never knew what john harvey would say about him so i have to tell you when i was growing up battle creek was this kennedy thick place for me because i have breakfast cereals for breakfast and whether us poster kellogg's the.
"battle creek" Discussed on KQED Radio
"Address would be battle creek an hour i would like stare at the stare at the cereal boxes when i had breakfast and there wasn't much too reid on them zero is seeing the name battle with the event there is always a like a a come on on the boxes were at like if he wrote to the icc dress in battle creek you'd get a free something or another you know right a souvenir of the cereal and so it would all lead back to battle creek and i had no no idea what that wajed what mantle it sound like a really interesting name battle yeah who knows who knew what kind of battles went on there and help reduce the theory of and since you live close to battle creek and actually took school trips there was at a mythical place in your mind you saw the reality of it well 1966 it was because cereal city was in full operation so the'real city is that letter lescot yeah that's what they call the cereals did and it it you know if you were a michigan is i i was a you took too big field trips one was the ford motor company in dearborn michigan which also had a mythical uh uh sensibility too many children up but you took a trip to battle creek so you went into this factory which was pristine and everyone was wearing white and there was stainless steel device is all chugging in moving and doing stuff and there were these conveyor belts serve literally there were five miles of conveyor belts in the factory that went all the way from the granary where they took raw corn uh or wheat or what have you and you follow this path with the uh too noor guide all the way to the boxing room where you had fresh boxes of cornflakes or sugar frosted flakes or what have you and the smell was overpowering i still remember that smell of toasted corn and uh then they gave you a fresh box and that fresh box with the best box of cereal i've ever go ahead and to some extent i'm still searching for that wonderful fresh box well howard marquel thank you so much for talking with us we'll think so much terry it's just been thrilling to have the opportunity to speak with you today dr howard marquel as the author of the new book.
"battle creek" Discussed on KQED Radio
"Came to edit their magp does he called the health reformer which john harvey later changed the name to good health because he realized that people don't like reform they like to be healthy but they don't want somebody telling them to reform and so they realized that john harvey could be the head of their health avenue their health section of the domination now the white founded uh what became the battle creek sanitarium which was a world famous medical spa grand hotel and medical center but they called it the western health reform instituted was basically a house where quickie doctors lectured about things and serve bad food and people didn't come back but they realized that john harvey could be the new leader but he had to get a good medical education and when he came back to battle creek he was tapped to takeover of the western health reform institute and he said i'll do so on one condition that i get to run it and i get to run it not only on religious principles but unscientific prints the polls because he wanted desperately not only to be a good seventy advantis but to be well regarded in the medical profession uh people from all around the world came to battle creek to to heal some famous people to who are some of the famous people who came while he treated many presidents including warren harding and william too after you treated william jennings bryan the democratic hopeful uh he treated eddie kanter the comedian uh he tweeted johnny weismuller tarzan who would go into the dining room and do a tarzan y'all to begin the meal uh he treated amelia erhart uh and so journal truth he treated uh uh and on and on and on so it's really interesting that cornflakes and all of the kellogg theory else have a direct connection with the seventh day adventist yeah it's really up because that grain diet was very important to the adventist and of course uh dr kellogg found in his study of gastroenterology which we only think if anybody thinks about science at the turn of the last century you think about germ theory and bacteriology and infectious diseases or the cleaning of the cities and water supply but how we eat and digest our food with probably the second most the important field in medicine and so he.
"battle creek" Discussed on KQED Radio
"Fm eighty eight point five san francisco in kqe i fn eighty nine point three north highlands sacramento it's seven thirty this is fresh air am teary gross back with dr howard marcal author of the new book the kellogg's that battling brothers of battle creek it's about john and will kellogg who cocreated ready to eat breakfast cereals like cornflakes john was the seventh day adventist and physician who ran a sanitarium that pioneered the wellness movement ready to eat cereals were part of his recommended dietary regimen we'll kellogg the younger brother was the industrial and marketing brains behind kellogg cereals dr marquel directs the center for the history of medicine at the university of michigan so battle creek is famous for kellogg's and for post other big breakfast cereal company but it's also famous as at the time the home center like the home base for the seventh day adventist and dr kellab jon callard was very close to cofounders of seventh day adventist them ellen and james white and they saw him when he was a child as being a possible leader of the church in the future so what was his relationship with the church well you're right battle creek was basically the vatican of the seventh day adventist church and john harvey even as a young oh boy in a young man just exuded brilliance and was curious about everything and so the whites who were the uh the cofounders of the denomination elon white was a prophet of so selfproclaimed prophet us and they realize this young man was quite special so they groomed him and a big part of seventy advantage them and and many christian denominations in the mid th century was about health reform about keeping your body clean and chased and free of vice and also dietary issues as prescribed in the old testament and he later.
"battle creek" Discussed on KQED Radio
"Madam this is fresh air and if you're just joining us my guest after howard mark how he's the author of the new book the kellogg's the battling brothers of battle creek and as about the kelleh brothers one of whom was deep into health he was a doctor and created a sanitarium where wellness was the fame and his other brother was the basically the marketing genius who popularised the flake cereals that the brothers cocreated like cornflakes and of course the other brother will kelo created kellogg's cereals so another thing that he was in the forefront of wish probiotics he believed that acid novelists yes which is one of the most common probiotics now would help you maintain a healthy digestive system new described his like basement laboratory in which he studied fecal specimens on under the microscope comparing the fico specimens of people who took acid offer us with those who didn't i mean who else was doing that back in the turn of a century and the turn of the 20th century there was a man named anri to see a at the past your laboratory in paris and uh dr kellogg often travel to europe to learn our new techniques and new ideas it was really funny he started as a passionate believer in seven day adventurism health reform and he kept along those ideas throughout his career but as science and medicine progressed he would read up on these he would speak to the people who were making these discoveries and he would shoehorn and shape these discoveries to his own worldview so he work with dr to see a at the pest your lab to study acid awful us and he found that uh people whose guts were populated with acid off lewis did far better in not having digestive diseases than those who did not he also so found that soya milk was a much better medium for the propagation of acid off wawas and that babies who were fed soy milk acid off lewis did far better than those who were treated cow's milk but not nearly as good as those who are treated breast milk human breast milk regularity was an obsession for dr kellog.
"battle creek" Discussed on Fresh Air
"Steer at the cereal boxes when i had breakfast and there wasn't much to read on them ciro we seeing the name battle and then there was always a like a come on on the boxes were like if you wrote to the address in battle creek you'd get a free something or another you know right a souvenir of the cereal and so it would all lead baptism battle creek and i had no idea what that wajda what it meant though it sound like a really interesting name battle yeah who knows who knew what kind of battles went on their at hope produce these cereals um since you live close to battle creek and actually took school trips there was an a mythical place in your mind you saw the reality of it while uniting sixty six it was because cereal sudi was in full operation so the real city as outlined it was called yeah that's what they called it cereals it and if you were a michigan boy is i i was a you took too big feel tripped one was to the ford motor company in dearborn michigan which also had a mythical uh uh sensibility uh too many children up but you took a trip to battle creek so you went into this factory which was pristine and everyone was wearing white and there was stainless steel devices all chugging in moving in and doing stuff and there are these conveyor belts of literally there were five miles of conveyor belts in the factory that went all the way from the granary where they took raw corn.
"battle creek" Discussed on Fresh Air
"Well let me ranches issue here if you're just joining us my guest is dr howard mark how he's the author of the new book the adds the battling brothers of battle creek he's the director of the center of the history of medicine at the university of michigan where he is also a professor of pediatrics and communicable diseases we'll be right back after we take a short break this is fresh air support for this podcast and the following message comes from swell investing and impact investment platform that aims to deliver profit as well as pearlers swell identifies high growth potential companies that are working to solve today's biggest challenges light clean water disease eradication and renewable energy now people can invest in portfolios of stocks that a line with their values this is impact investing it's also good business invest in progress at swell investing dot com this is fresh air and if you're just joining us my guest is dr howard marquel he's the author of the new book the kellogg's the battling brothers of battle creek and was about the kelleh brothers one of whom was deep into health he was a doctor and created a sanitarium where wellness was the thing and his other brother was the basically the marketing genius who popularised the flake cereals that the brothers cocreated like cornflakes and of course the other brother will kelo created kellogg's cereals so another thing that he was in the forefront of which probiotics he believed that as a dopoulos.