35 Burst results for "Bateman"
The Bitboy Crypto Podcast
A highlight from SBF Behind Latest Binance FUD!
"Set summer in motion with the most adventurous Honda vehicles yet, like the Passport and Pilot Trail Sport and the Ridgeline, built for better off -road performance and engineered for more adventure. Summer is here. For a limited time, well -qualified buyers can get a 3 .9 % APR on a 2023 Honda Pilot, a 2 .9 % APR on a 2023 Passport and a 0 .9 % APR on a 2023 Ridgeline. Buy online, reserved from select dealers, or visit your local Honda dealer today. See dealer for financing details. If you can't tell who the good guys are and who the bad guys are, who the people telling the truth and the people not telling the truth, if you can't tell who they are in crypto, then you need to pay attention because the lines are clearly marked, but they're being skewed by the centralized authorities like the block that was paid $27 million to tell you Sam Bateman Freed was a great guy. Justin, all the Binance FUD stories in the last 24 hours are coming from Semaphore. A media startup. Man, I tell you what, it gives me a full on for. A media startup that Sam Bateman Freed invested in is SBF spreading Binance FUD. Guys, Sam Bateman Freed is an evil genius. I mean, the stuff that this guy does, if he's not behind bald, someone close to him is, he's got a media startup. Why do people not talk more about the corruption of the block and the $27 million that Alameda was paid? Nick, I want to, I know we're going to do a crypto media full on expose, okay? But you know what, Nick? I want, someone's got to do deep research on this. It's going to be deep. Okay. I want someone to go on the block from the date that that payment came in until the fall of FTX, and I want every single story pulled that had to do with Solana, FTX, FTT and any competitor, specifically the ones that we know Alameda crushed.
First Things First
Ravens Working out Le'Veon Bell, Devonta Freeman Following Justice Hill's Achilles Injury
"Are talking baltimore ravens this morning. Dealing with a bunch of injuries already running backs jake. Eight dobbins injustice still both out for the year two of lamar's top weapons out wide receivers rashad bateman and miles boykin. They're starting the season on. Ira with all the injuries. Baltimore worked out. Free agent running back lead bell and devante freeman
Daddy Issues with Joe Buck and Oliver Hudson
"bateman" Discussed on Daddy Issues with Joe Buck and Oliver Hudson
"I mean clearance simple. it was It was You know things were not going great in my career at all and like how tribute to that you know. I think it was the kind of work i was doing. I had kind of maxed out at people know the you know how small businesses the folks that that the cast television series in annan. My certain area it was the odds of even smaller group. There were kind of like. Oh yeah bateman. We know what he can do let. Let's read somebody fresh. Let's an actor. We haven't met with yet before someone who doesn't have high quotes because i've been added failing whatever get hired for that you know you're gonna be paying double for me guy that's the audience might be allergic to. Because they're tired of lives. Get somebody fresh. And they're cheaper so it was kind of that type of thing and then arrested development I was told about from an actual from from an agent of my liberal state. She called me and she said. Hey listen i know. You're with the different agency now but i saw the breakdown that you haven't been read for this particular show. No one knew agents about it because think if you really brave bob thank you. You didn't need to do this because know we're not working together anymore. But it's still so nice of you. And so i told the new agents i said what like. Yeah now you know we. We just didn't think that That shows not going anywhere. Let me let me read you. What it says on the cover sheet of the script so they redmi this thing and what it said was basically this is a kind of a guerilla style filmmaking. Kind of a mockumentary. The any actors that are not any actress that need big trailers and make up and lights and all that stuff. Don't bother because this is gonna be like a documentary condensate so and and they They said so even. I don't know the hell this is and is it. Will i read it. So i read it in. Its with a obviously amazing boat was scary about it was that it was a single camera. Comedy wasn't a multi camera comedy in front of a studio audience. You know typical sitcom which i was really known for this was this is one of the cool shows right. It was just one camera no audience and actually even further than that. It's this documentary. And it's ron howard is is narrating it and so it seemed like everything that you would not want to hire jason bateman to do. You wouldn't want him to drag. His sort of trash is trash or his his His his So the legacy of what i do is is of what this so anyway so Mitchell was apparently who's the boss on arrested development. He had read me for a show years ago and really liked me in the audition But didn't hire me but he remembered that did a good job. He told me this later and he said okay. So all auditioned for research. So in and i did the audition and just guessed right. You know you just got to guess what they need from that part the kind version of that character that's gonna fit for what they're trying to make. So i played it really strayed. Really kind of you know non-performance a sitcom with an audience..
Daddy Issues with Joe Buck and Oliver Hudson
"bateman" Discussed on Daddy Issues with Joe Buck and Oliver Hudson
"Sort of go into the hit. The dark side you know. When did you start boozing and doing all the bad shit. Well law at mean as soon as i really was. I was working so hard as a kid that when i had an opportunity to catch up a little bit with the playing stuff you know that all my buddies were doing at school and parties afterwards. Whatnot I would so soon as i started have freedom or away from you know the parental eyeball as so sixteen soon as i start driving And then i moved out the second. I was eighteen up because you know home. Life was crap it was just because like let's let's go. Let's get started with this And then you know. I'm sort of a a hedonist. So i just i didn't understand the concept of what you've had three drinks and you got a good buzz but five drinks would be awesome. You know now you can get drunk instead of just buzzed or so. I just kind of always took it further than you probably should just because it didn't understand the concept of you know having just a good time when you can have a quote great time. That's what i thought more was so i wasn't to fill a hole or to mask pain. I don't think it was all just about. Let's let's get after it and then that just isn't cute after you know thirty thirty one. Thirty two for like my cut off time and Meeting meeting a a girlfriend slash wife who became my wife that that was worth to me making a bigger adjustment or earlier. Jesmyn that i wanted to A kind of forced that That that changed for me and haven't had a drink sense. Demand like throwback throwdown hammer was. She liked hey. She didn't really throw down the hammer but she was. You know she had lost a boyfriend to an overdose long before i ever met her so she had zero tolerance for and for any kind of You know that stuff. And i was already dialing it way way down and so as she was kind of putting the screws to me that screws me. She was just saying like why. Are you still doing it even just a little bit and i was like we'll because i'm not doing it a lot of bit. You know. I mean like i'm only doing this like a couple times a month. Now you know like that's great. I should be able to choose. I now but you're that close to just shut it off. Why don't you just do that. We'll screw you. Like what about all the progress. I made so there was that sort of impasse and ecomog got to the point. Well are you gonna come to me or my go-to you With this compromise and we took some time to think about it and we ended up coming back together with some overlap. Where she kind of was gonna come my direction. And i decided kind of go her direction and And off we went. And it's you know it's been Do you think it's going to be hard for you jason. You've got your girls. Are i think what fourteen and nine somewhere in that vicinity. So is it gonna be hard for you when they get to an age. Where the these influences come in kids have to navigate it. I've been through it. I've twenty plus year old daughters fourteen year almost there. I guess you're seeing year old boy. And i'm watching. What his friends are doing in the world that he's surrounded in now i'm like holy shit man..
Daddy Issues with Joe Buck and Oliver Hudson
"bateman" Discussed on Daddy Issues with Joe Buck and Oliver Hudson
"Not everyone does it every single bag. It's not the end in in this case. I knew how to act what. I wasn't acting such that. I wasn't really being myself like i really would have been more charming. I think watching it. In retrospect if i was as nervous as a twelve year old in on the conscious you consciously consciously making that decision like okay. It's time to turn it on jay xactly and that's and that's my. That's my problem with it. You know is that. I was wasting a lot of time. Being polished should have just been being human. And that's the question of do you do that now. No i mean. I certainly know how. And yes orton to know from going in for like a job interview and it's not gonna be cute or charming to have flops. Wed i can talk myself into being at least level so to there but will put on an artifice. That like. Hey you know. You're lucky to have me. You know like that kind of garbage that you might think when you were younger kid is the way to land a job or land the girl or whatever it is. I've kind of come to the point now at fifty two that the goal that the target is to be human and participate in in in every moment of every day without any bs. I mean that i tried to do that. And it's a it's a. It's an ambitious goal. But maybe that's so exhausted just being an actor with my with my day job. I don't wanna do any what i'm you know. Why did you start acting. How did that come about. I mean you were so young with your systems. Well my My dad was a writer. Director actor producer Kind of freelance. His whole life and his passion was movies. And stuff like that. So you would take me to movie theaters instead of to the park to throw the ball And so he started to explain me. What good acting isn't what bad acting is. And why and the same thing with direct tangier. What is it producer doing. So i got interested in the in the business and then a friend of ours. My dad's age It was a neighbor. He was going to audition one day and he. He was outside how my dad washes car. My dad had his heads top off. Wash the car. The neighbor said i hate jason. Wanna come with me to this audition and just see how one goes. And i was like dad. Can guys like shirt. So i went reading for the role. The sun that day too So he gave me the sides that little piece of paper with dialogue on it and says go in there and make it look like you know what you're doing just if they say were you to sail. They must've missed. Put me on the list. So i went in there and i read this thing. I ended up getting it. So i said to my debts. Let's take some pictures. American cinema new and agent. And let's see i can. Maybe you know do some commercials and stuff makes a little bit of money by a bike so we did that. And then you know one commercial leads to a a a pilot edition or whatever and then just took off from there. Does it mile and your dad was supportive of that meaning. Of course he was in the business. As as i am as my mother was. She actually held kate back just because she didn't want her to be exposed to all of the bullshit at that young of an age..
Daddy Issues with Joe Buck and Oliver Hudson
"bateman" Discussed on Daddy Issues with Joe Buck and Oliver Hudson
"I heard you feeling hyundai. Yeah exactly finally great a dive. And then we have. They've sponsored our baseball and football games and i'm like brought to you by hyundai now. Honda set it. You just said hundai. Mispronounce corporations name on those billboards. Let's go to the fifth inning. And it's brought to you by. I used to say ati instead of audi and just like the whole world. It doesn't matter if you fuck up the score. It's a double not a home run. Joe don't if you mess up those hyundai there like hyundai like sunday. You know oliver said on dyson hyundai hyundai. They they are they are. They drill that into your early Now they've been really really nice to me and we'll give me shit on a was on conan. I think the other day and khan was talking about selling your voice. Gm doesn't jason bateman. He's like yeah. You know it's perfect. He's doing tonight a hyundai. You know it's like it's You know small small car and sensible reasonable. You know i do professional grade. Get she gets you there when he gets you there and probably for a cheap price not trying to get into you before we get into your life jason. I do want to say one of the things you mentioned. I brought up mushrooms earlier. You bring up. Conan have used. Did you see the appearance of bill. Burr on conan. Talking about being fifty plus. I know as the nas jason. He's like i'm over fifty. I've got two little kids. I didn't wanna die saying. I never did this stuff. I keep hearing about it so i took mushrooms not a lot in it. Felt like the. Tv was breathing in the wall was moving. That's about how far went. Never trip before blah blah blah. And i came out of it and i realized that i'm a guy. This is paraphrasing. But i'm a guy that just wants to be loved. I'm a helicopter pilot. do you love me. I'm a comedian. I'm the funniest guy in the room. Don't you love me. And i came out of it. He's like. I don't know why i've been such an asshole..
Daddy Issues with Joe Buck and Oliver Hudson
"bateman" Discussed on Daddy Issues with Joe Buck and Oliver Hudson
"Get along with. Listen i i joke. Because he both battled but And then our buddy is dab shepherd dax been making it hand over fist for a few. You're on my gun. About how loaded he is. And so i said i said well i wanna get some of that dax money. I'm doing whatever podcast with you. What i'm doing with you. There's no you're not. I said yes i am. It's going to be easy for you. Split the so And then i saw sean hayes at a dinner afterwards. And i told him that i that i crashed a wills or promised to and he said well i want to get on that too so i told we'll heads up. Shawn's come to sorry pal but doug his calls and then And then like the adults in our lives kind of got wind of it and they really encouraged us to do it and so we just did it and we decided to have it be an interview show and then i said woolley. I don't like to do a lot of worker. Prep or anything. So let's take turns inviting a guest and then the deal is you can't tell the other two guys who the guest is that they don't have to wrap so we'll just cries the other and that's as stupid and lo fi as it is and i can't believe people are still listening to it but yeah i know but but the problem is you're splitting it. Three ways now so that money is so far away. Yeah we'll keep your knees bent sean. Might not be with us very long. By the way fucking dax cashed in a man we katie. And i my sister and i did a podcast on the heels of that dance was making that kind of dough. And we're like. Let's try to get in on this game but that dude has just doing real. Well he's also dealing disney do two or three a week and then there two hours so he's just monetize ing the shit out of it but that sounds horrible. That's that sounds like a job. It well we all do is fun like i. I would call oliver. I do this clearly not for the money. We do this because we enjoy catching up once a week. And if you're that good friends with will and sean that part i would assume for somebody like you is successful as you are supersedes. Whatever you can make off it is it is. It's yes you're right up however this is also a good opportunity for us to talk to some of the people that we wouldn't necessarily get a chance to talk to unless we were at some. You know highbrow scientists convention or some stuffy hollywood award show or some this kind of I only get a chance to talk to my friends. Either on the golf course adopter. Full stop that's it. I mean i used to go a lot when i was a kid but now with life and kids as you guys know it's where do you get a chance to socialize and talk to your buddies so as you're saying you get to do it here with over but then you add somebody to it. Now you can ask questions with i don't know it just. It seemed to make sense and so far. It's it's still. It's still fun because only once a week. Why joked with oliver. That in this is the honest to gods truth..
Daddy Issues with Joe Buck and Oliver Hudson
"bateman" Discussed on Daddy Issues with Joe Buck and Oliver Hudson
"Today is the day. Sorry now i'm late and you have every reason to scream at me. We have movers actually in the house. So we are. Now is the time when old. Joey here had to go through the top drawer of my closet. We find some good stuff in there. I mean i think there was a latin american writer and author and i don't know his name who had a great quote and he said men have three lives. They have their public life. They have their private life. And they have their secret life. And i feel like in everybody's top-drawer of their dresser resides there secret life So i well cards. That are very valuable in there. I have my dad's old rolex in their eilly. Five hundred dollar. Bill signed by mark. Maguire when he hit home run number five hundred and then i have various other things that are in that drawer but that way so that yeah go ahead. Okay hold on a five hundred dollar bill. Yeah that actual currency that has did at some point so there was a five hundred dollar bill that was printed. Yeah it's crazy. My dad was big into like milestone dollar bill denominations so when maguire was going for five hundred he went to his bank and had them give him a five hundred dollar bill and then he had martin. I didn't do this i. My dad gave it to me along with his rolex a on his way out and he's made mark sign the five hundred dollar bill when he hit the day hit his five hundredth home run. Oh my gosh this is. I liked it and then what are the baseball cards that you have. That are valuable in that top four. So my agent. they're not really overly valuable. They're just kind of a guess nostalgic in a way that. There's an old baseball card of my dad that was made. There's a baseball card of from his mvp season. And i've done a million things with joe torry over the years. There's tim carver cards. There's a bob gibson. My agent will send me baseball cards from nineteen sixty nine the year. I was born from people that i've had kind of interactions with..
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"I'm joined by the great david delaney david. Thanks for joining me. I'm hearing well thank you so much for having me audience. I appreciate it yeah. I'm excited that we finally got you on. And we're going to talk about your book. The sales development framework got my copyright hear. Anybody a- hasn't read it in your in sales development. I think you should pick it up and you're bound to learn something out of it But before we get into that like for those. That don't know david. Can you introduce yourself and ten bound in what you do. Yeah absolutely so you know. I'm i'm here in silicon valley and and You know in the tech industry. A lot of companies have the sales development teams right. They call him. Bdr's sdr's etcetera. And i was running sales development programs that a few tech companies And you know. I went out on my own about five years ago and started ten bound as a way to help with the performance of those team. So we right play books. We do training and and consulting and put on event. So you know we. We run the sales development conference and do a ton of digital events now And you know this book. Just working with You know those. Those companies that were trying to figure out sales development and kind of putting in a framework to start those programs. Run the programs and everything that we've learned over the last few years so Yeah it's it's been a great right awesome awesome and then you know with ten bound. You guys do a lot of great craig research. You know you present conferences all the time. Where the specially in sales development. This is something that. I've always wondered Intech you know. We have the sales development function than like the eighties on. They work hand in hand. And everyone everyone seems to think a we gotta start these guys off as sdr beady ours and then the ones that are good. Move on up to an e- And i've i've always wondered. How do the skills really translate like. Yeah if you're good next year you might be good as they eat. But you might also just be great as nasty are but everyone wants to get to that eight-year-old because they usually pays more. What are you what. What are your thoughts on. Why why we pay more to the eighty s Because if the as not have any appointments like they're not gonna cause any deals like always wondered like how can we make this more equal because you really need both. Yeah it's a really good question man. I mean one of the reasons that you know. We started ten bound and put some serious research behind the sales development function was. We just felt like it wasn't really being taken seriously now. And there's a lot of people involved. There's a lot of technology involved like what you're doing at at your company and and you know there wasn't sort of enough emphasis on. Hey how do you. How do you do this
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"Alright everyone welcome to digital conversations. I am your host billy bateman and today i am joined by munish nepal. Moosh how you doing man. I'm doing great bill. Thanks for having me excited to be talking to you. Yeah excited to have you. We're gonna we're gonna talk about a few different things But before before we hop into it. I wanna give you a chance to let everyone get to know you tell us a little bit about yourself then and what you work not char so My name is monica. And i'm a freelance to marketer with Lillo ten years of experience working with bands mostly b. two b. brands like fresh works. Ringcentral and seals hacker. I recently lost my own marketing agency in bang in the middle of the pandemic and it's called marketing impact and i started to scale my one person. Freelance a business. Because i think that the demand for marketing related services has gone up exponentially owing to the pandemic which i think has forced several people to start their businesses on their own and up until february this year. Two thousand twenty one. I was running. Ask all abm conversations podcast with michael host young. We covered a lot of topics in marketing. The same we are doing here with diesel citizens believed. I decided to move on from that. Podcast after doing it for a little over year year. Because i wanted to invest my time and energy on setting up online. Isn't that. I just mentioned so a from being a podcast host onto two months back. Huron today talking to you in your forecast. That's the story up my personal life in less than thirty seconds.
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"Today i'm joined by warren g always a digital marketing specialist for one hundred contacts lauren. Thanks for coming on the air. Yeah i'm excited to have you Before we get into it just you know. Tell me a little bit about yourself. And i think you've got a really interesting story of how you made your way into marketing and just share that with us. Yeah so I actually yeah. I went to school at. Byu and my degree is an exercise in wellness. so out of college. I actually started as a as a personal trainer in wellness coach. I'm actually at one. Eight hundred contacts so they have an onsite gym. There and i was a personal trainer to our associates and their spouses and loved doing that. But then it just kinda what. I call it a quarter life crisis. I guess decided you know. What am i gonna do with my life. I don't think personal training it for me and the had a friend that had an entry level opening marketing position it was actually an affiliate marketing position open. She said hey. I think you might like to check it out. So i definitely had a google search. What affiliate marketing had no idea so google and thought. Hey what the heck you know of of made go into law school. But i put that on hold for like a year check out markets if i liked it and the stick so i'm i started affiliate marketing and moved over into the digital side couple years later for started with display and video native or khanin on my made my way back one eight hundred contacts in marketing. So over here. now. I'm back in and do it. Affiliate marketing for them as well and then among the paint social display side. So doing a lot for him. But it's gonna be back in different
BBC World Service
Crush at Israeli Religious Festival Kills 44
"Workers in Israel. See it least 44 people have been killed on more than 100 injured in a crash at a Jewish festival. Tens of thousands of Hasidic Jews had gathered at the foot of Mount Meron in the north of the country. Sean Bateman reports from Jerusalem. That were huge crowds to the event where tens of thousands of mostly ultra Orthodox Jewish pilgrims head to the gravesite of a second century rabbi marking the festival of Lag before mayor a concert was taking place with packed stands. Initial reports suggested part of the structure collapsed. The paramedics say the tragedy was caused by a crush after people slipped in an overcrowded walk wave eye witnesses described chaotic scenes. With rescue workers struggling to reach those trapped Children separated from missing parents under a communications blackout is the mobile phone network collapsed. The
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"I am joined once again by mark bryson. How you doing man today. I'm doing good. I'm glad to have you back on So today we're gonna talk about you. Know how d- right great. Cta's for live chat for chat bots for sales and marketing to get people engaged in in you and your team to a lot of work with that but for those those people that don't know who you are and what you do like. Just tell us a little bit. I'm like you said my name's mark handy run the consulting team here at chat funnel so that means i help People are our clients implement chat bots to help them achieve some of their sales and marketing goals. We engage their site visitors and helped convert them into conversations eventually leading to demos Meetings and another engagement goals go you guys do great job to So like. I said we're gonna talk about. Cta's how do you ride a good see ta For for live chat for a chat get people engaged so I'm just gonna turn it over to you. They'll let you talk about you. Know what's the team's general philosophy when it comes to to writing good. Cta's yeah thanks So we wanna make them as humanly possible is the first thing you know. People kind of the old school way of a building. A bomb was without much thought into making it an enjoyable experience for people and People made him very robotic We want people to feel connected to it and similar to they do when you're chatting with a person of text on your phone or other other application We like to match the c. T. a. to the messaging tone of the site using similar acronyms. Similar technical verbiage Maybe they're more slang. Maybe they're more professional Trying to to be in sync with the other language that the marketing team is using.
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"Right. Everyone welcome to digital conversations. I'm your host billy bateman and today i am joined by podcasting legend john wall partner at trust insights and co host of marketing over copy. John thanks for joining me. Thanks for having me here billy. I appreciate it yeah. I'm really excited for this man so Before we get into it we're going to talk a lot about predictive analytics attribution the your data cleanliness within marketing. But before we get into that. Let's learn a little bit about you and what you do so tell us about yourself and a little bit about your journey. Yes sure so. I'm a partner at trust insights a marketing analytics firm. We we light up dark data which is our kind of data detectives. We help people figure out what's working in their marketing. What's not working where to go next. But my career path has been kind of crazy. I mean as far as marketing tech. i've been in the startup world since about ninety seven and have gone through. This is like my seventh startup. and we're actually three years in. I mean we're well beyond startup phase. But i've kind of cycled through a number of times and then before that. My background is actually economics. I graduated with a degree in econ. So i've always come at the marketing thing from the you know the quantitative analysis side and tried to automate as much as possible. So yeah it's been a long crazy path and a bunch of while pitstops along the way but everything with trust insights is going well and then the most of what we do at trust insights originally started when i was working with christopher penn. We started this podcast marketing over coffee about going on like fifteen years now. But we've you know every week talk about marketing and tech and that has just kind of finally gotten to a point where it's brings in clients for us for trust insights. We have a reputation as knowing about keeping an eye on what's going on in what's changing because the space is so crazy and dynamic and That has helped us build a community that were able to kind of trade ideas within could talk about. What's going on with martin and it's works. Well awesome awesome. Okay so you guys do a lot of work with predictive analytics and nice buzzword. I don't think a lot of people really know like what does that. What does that amount to in the real world. So i think what was just start there so when you guys were talking about predictive analytics what are you looking at. And what can you help. People forecast yeah. The most common thing that we did for. Predictive is topic analysis. You know we'll go take a look at grab a library of terms. Our chief data scientist christopher. Penn will run that against a number of models that he has and so the most common example that we use. We have a blog post. We update every year called the cheese report where we look at all the cheeses in the market and we come up with a calendar for the next twelve months. That says okay. These are when specific cheeses are going to be hot and moving and so if somebody who's creating content for website if you're in the cheese industry you know you know that come may and june. You'd better be teeing up all your content and videos about halloo me and i didn't even know who he was a thing until i read the cheese report and as we dug in. It's a grilled cheese so it always peaks in the summers when people are looking for louis. Recipes are wanna buy hulu me. It's because they're getting ready to throw it on the grill in july and so and then you know as you keep digging into the data you'll see mozzarella's on fire around christmas time Cheddar right around new year's as everybody's doing parties Monterey jack comes in around the super bowl when people making nachos and so the idea is that by looking at all this data and looking ahead you can't predict the future and say hey we want to drop our content on these weeks because we know there's going to be demand the week following that and you know we will have had content in place for a couple of weeks before the surge. It's you know these models can be applied to anything. I mean if you have enough sales data you can look and say you know get an idea for maybe what your seasonal sales cycle will be but we often find in. Beat a be that. There's just not enough data to really get effective models going But you know as far as applying that same model to other stuff. Women's shoes we have a client that uses the women's shoes fashion reports. So they know you know six to three months out from black friday. What's going to be hot and specific kinds of shoes and and where to go. It's and it's gotten a little bit rough You know it used to be rock-solid we kinda generate models and they would just always be you know ninety five percent greater confidence interval. You know we would just know that pretty much certain covert has kinda thrown a wrench in things. There's there's been a massive change in search behavior and so a lot of markets have been messed up so it's not as easy as it used to be. We used to kind of be able to say yeah. We can definitely do that for everything. And now a lot of projects. We'd say low will look will go in there and will run some models and we'll get back to if we think we can do some predictive because it's a lot more difficult than it used to be. Yes so with covid would what are you. Seeing is the changes and just consumer behavior since Yeah in one way. It's not radically different. Really what people have been saying. Some of the state we've seen is that it's it's as if we just jumped five years ahead you know we've kind of been on this ramp of ecommerce going in this direction and eating up one more brick and mortar and suddenly as if we just jumped ahead five years into the future because everybody now is forced to go online for purchases where there's this group of people who still like to go to you know the local big to buy stuff and now they have no choice because of the toilet paper gone or they don't want to go outside their risk or whatever so that's one thing
The Steve Holland Retirement Wealth Show
New York Gov. Cuomo Rejects Calls to Resigns, Says He Won't Bow to 'Cancel Culture'
"News, two dozen federal lawmakers and 135 state lawmakers believe it's time for New York Governor Andrew Cuomo to step down. But the embattled Democrat isn't budging. People know the difference between playing politics. Bowing to counsel, cancel culture and the truth. Seven women have come forward with allegations of sexual misconduct. The latest Jessica Bateman, a journalist who covered New York state politics, she described in New York magazine that Andrew Cuomo's hands had been on my body on my arms, my shoulders the small of my back, Fox says
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"Us a little bit a little bit more about Speak on podcast and also the product on boarders. Just you know. what do you guys do with. What's your ideal customer. Look like in in whatever you do provide to sure so with the respond pocus It's an agency so we have a team of dedicated booking agents in what we do. Is we help customers. Get on the podcast with a Already listening to so we do a ton of research to find the most relevant poll coughs reach out to the poco space with really really specific introductions. We to use web pitches. Because i know you've been. He has put cost you. Get lots of pitches. Every day we do our best to stand out from It's not aggressive sales it's overrated accumbens of of my experience with outbound sales on the matchmaking used to recruitment as well so accustomed to sign up with us. When we guarantee a certain amount of bookings on each month and we have a guaranteed to say you can say not any focused if it's not the right fit and i think it's only happened twice in it was downs more of a personal preference than anything else. That's what we do at speaking folks with the product borders is also like a productized service Me in the found the helen. We saw a need that a lot of people dry. There's a lot of content around lead generation and top of the funnel acquisition. But the but there's just not that much of a focus on activation and also turned reduction. so they're obviously. Some is some content out there but it's a minority compared to the top of the funnel staff so we decided to put our heads together and what we do. We offer a product on building review. So we go through a b. two b. companies free trial experience looking at things like the website will looking at the sign up process. I run experienced as what is the ongoing onboarding on the on boarding emails as well. We just present these back in around twenty twenty five minute video if i'm honest is quite brutal feedback. Sometimes we have to give that caveat back into People wit wit with during the reviews all but we always act as almost like the dumbest of that they will get in that apple because you'll product needs to be that simple intuitive so We've fifty reviews. I think a lot of the things that will be covering today. is really a combination of those fifty product devoting reviews that we've done in the lessons learned from older days. Great man so you've done a bunch of these reviews. What are the combination us you see with. The sales marketing handover to customer success teams for to be businesses. Yes so this is amiss to be a service that you're selling or it could be a much larger a product that you're selling well so one of the biggest pitfalls icy is that Let's start with why it's important to hand over to the customer. Success team properly not comes. Down to customers infill really appreciate it Because if they inflammation falls through the cracks they have to repeat themselves. And that's never a good experience to have especially specialist first engagement. The company wants save kind of signed a line. Oftentimes you see is what i've been in the situation as well that the team point fingers at each other when something goes wrong because no one knows. He's accountable full So having that process in place for the handovers really important. And i guess the most important thing when it comes to the unbolting of new customers that it's really is very very hard to win back. The trust of a customer once they had a bad on ordering experience linked to murphy of sixteen inches of he i think he coined the time. Seeds of chun applauded early and actually starts that planted in the sales prices as well. So maybe i can share some of the best practices that Deploy certainly i think if if i could take full main points. The first is just setting expectations with the customers during the sales process leading the know. What the on boarding process is going to be who's involved what's required from them as a customer verse is watsa expected for us business. Do that's really important in. Oftentimes it might be set on the cells gold all one of the one of the sales goals but a lot of companies. Forget that the They're selling is just one tiny part of their prospects that new customers over job not going to remember everything that you say on a cool Is important to follow up those expectations in in written format so they can always revolt back to another thing which i think was his little. Mr misalignment is not understanding how customers are actually going to measure success as a business you might have an idea of what as maybe success mouse. Things will definitely but you really wanna understand what customers are defining success a third. This is a situation. I've been in before i was in a sales role. I was closing deals. And i just didn't feel confident that the process behind the scenes after the sale closed was good enough. No no the people were going to have a great team but it just wasn't a assessing on easy to fully process so one of the things that we did to become. This was actually have a meeting between sales and customer success to officially handed with the customer. And it's all about sharing the little bits information that your customers have shed with you during the sales process. And they're really nuggets of gold because it could just be one thing they said at the end of a sentence that you realize that's really important to them so is handing over some of the informal information that you received an ulcer from the customer success. be it might not be customer success team. It might be applied delivery or could be you'll handing trubisky. That should be a standard set of questions which cost during the voting candidate meeting. And you know as an excels person it can be a waste of time. Because i just wanna go off in sell But it's really important to get right in over properly. And i guess the fine thing would be to keep the communications auto open with the customer and is often the sales person that gets the blame. If the on boarding process isn't smooth An impact your reputation as as a sales person on also impact the opportunity of increasing the lifetime value through a upsells in cross sell opportunities in the future. Because it's a road the trust of as an individual So definitely having that Donald urban and i didn't think there's anything wrong with a salesperson sending an email a few weeks off the on boarding process started saying. Hey just checking in. How's everything going for you. Oftentimes it's a clear cut handover. Sales never speaks to the customer during the on boarding process. But i really don't think there's any harm in doing so
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"What's your focus for twenty twenty one in where you guys will improve. Yeah i think if you've been falling as in kind of What we talked about a lot of earnings calls and our progression or looking at international expansion and twenty twenty one putting more concerted effort. They're continuing to grow out. Our business were you. We've been growing growing. I think solidifying enterprise organization better. Serving our largest clients is an area of growth and continuing to expand products. We think Expanding beyond the core of what our product is a lot of people think of us as a data provider solely. Maybe doesn't know all of the other things sales intelligence tools we have the acquisitions we've made surrounding out. That is a big focus from me and the team here. So you guys integrating you guys have as you mentioned you've made some acquisitions in the intelligence space and helping people Your products are amazing. You do a lot more like i used to. Just think of zoom info is like okay. Let's go get a list you know. And we give it to the sales team and they start dialing an email So much more now especially around the tent Are you working on deeper. Integrations with those tools How how you evolving your own tech stack. Yeah i think There's a couple of different ways so there a couple of the acquisitions. From last year with click aji and string click different. It was really about bolstering the antenna offering that we have and giving going into real time intent where you can actually see the moment that people are are searching for your particular keyword search for your application and targeting in and then offering custom ten. I think people who have looked at the intense space they're always kind of pigeonholed into certain keywords. We're going to be able to offer really bespoke custom audiences so for chop funnels. If you had a great particular niche that you wanted to go after we could curate that for you and helped deliver it. And that's that's really unique in. It's interesting on. It's something that that i find value and then Everything is really about. Continue to bolster our database in the breadth of coverage. We are looking to expand our engaged product and and offer more of a holistic offering for those who want to kind of go to market out of our application so doing basic dialing in emailing directly from the
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"Alright everyone. I'm here with clinton bets. The ceo of silicon slopes clint. Thanks for joining us. Honored to be here. Billy big fat of chat funnels demand giant jan summit. Two thousand twenty. You know twenty twenty s weird here. We are at an event. And you know. I'm just doing it from this desk. Where i kinda do everything so honored to be here my friend. Well it's an honor to have you clint. So let's get into it. I tell us just a little bit about yourself. I'm a lifelong you. John for what that's worth. I don't know that people care about that too much i sure. Do i have four children. I'm married. I live in southern utah. County i believe utah counties better than salt lake county for those watching. I will a non just getting. I don't care. And yeah. I started my career. I went to Actually owned a deli for while when i was super yang school got a journalism degree. Recommend anyone do that kind of pointless. Degree and i worked at a software development firm with a couple of buddies where we help build startups early stage products and then and then inside of that Software development firm we launched a little blog called beehive startups which became a pretty big community platform. And then You know more recently over the past five six years. I've been the executive director of silicon slopes which is a five one c three nonprofit. And we put that together. After you know behi- startups two guys. Traction and josh james and i started talking and then we started talking to ryan. Smith is to ceo quality and erin stoddard ceo plural. Cy and dave elkton. Who was the ceo of inside sales at the time about what it would mean to bring the community all underneath one umbrella. So here we are in you guys have done a great job with that So tell me about the silken slopes model. Clint while the consults model i believe is a little bit different than other profit models. I think as you look at it. And i think it applies to any business not just nonprofits because i don't know that we run. It necessarily even like a nonprofit to be honest with you although have being a five one. C three is important to us and there are aspects of it. That are very nonprofit. -i the silicon psalms model. I think a lot of people. If you're just a part of the tech scene or you're not part of utah in particular you may view it as like another chamber of commerce almost that kind of advocates for various tech issues Behind closed doors and has kind of these Events that you have to pay to go to and you can only attend if you remember anything like that was actually exact opposite of all of that We want it to be open and accessible to wall Everyone who wants to be a part of the community we believe has every right to be a part in community and should be part of the consultants community and so given that that was a stance that we took early on that we wanted the organization to be open accessible to all we landed on this model. The i believe many of the people who are watching would be interested in in particular as it pertains to how do you build a community around your brand. How do you build a community around a certain topic. And how do you do in a way. That's actually authentic and doesn't come across as though it's authentic but is indeed authentic and so what. We landed on his three buzzwords. To be honest with you billy And so what we say is silicon slopes five one c three nonprofit that empowers utah startup tech community to learn connect and serve. And when you hear learn connect are you likely like most people say those three words who cares right. And you know there's truth to that even but what's behind those for us and what we've built around these three words in these three pillars within our organization is the entire reason why we've seen any success if we seen any at all and i believe it's The way communities should be bill. Just my own opinion. And so i'll go through what each of these Three pillars mean to us as an organization and those watching kind of think about how they could apply at least some of these aspects within their own companies organizations so the first is learnt right And when we say learn silicon slopes what we're talking about is stories and what we're talking about is media and what we're talking about is Letting the community know what's happening and that's critical and i'm gonna talk Probably go pretty deep on stories Here a little bit later but when we say learn it's silicon slopes what we mean. Is we want you to know everything happening within the silicon silicon slopes community. And we want you to have plenty of resources available to you. It's not just news. Although that's that's a very big piece of it it's not just media and it's not just stories but it's also helping and empowering people to learn how to be better within the industry Better within their particular profession
Digital Conversations with Billy Bateman
Building Community for Demand
"Alright everyone. I'm here with clinton bets. The ceo of silicon slopes clint. Thanks for joining us. Honored to be here. Billy big fat of chat funnels demand giant jan summit. Two thousand twenty. You know twenty twenty s weird here. We are at an event. And you know. I'm just doing it from this desk. Where i kinda do everything so honored to be here my friend. Well it's an honor to have you clint. So let's get into it. I tell us just a little bit about yourself. I'm a lifelong you. John for what that's worth. I don't know that people care about that too much i sure. Do i have four children. I'm married. I live in southern utah. County i believe utah counties better than salt lake county for those watching. I will a non just getting. I don't care. And yeah. I started my career. I went to Actually owned a deli for while when i was super yang school got a journalism degree. Recommend anyone do that kind of pointless. Degree and i worked at a software development firm with a couple of buddies where we help build startups early stage products and then and then inside of that Software development firm we launched a little blog called beehive startups which became a pretty big community platform. And then You know more recently over the past five six years. I've been the executive director of silicon slopes which is a five one c three nonprofit. And we put that together. After you know behi- startups two guys. Traction and josh james and i started talking and then we started talking to ryan. Smith is to ceo quality and erin stoddard ceo plural. Cy and dave elkton. Who was the ceo of inside sales at the time about what it would mean to bring the community all underneath one umbrella. So here we are in you guys have done a great job with that So tell me about the silken slopes model. Clint while the consults model i believe is a little bit different than other profit models. I think as you look at it. And i think it applies to any business not just nonprofits because i don't know that we run. It necessarily even like a nonprofit to be honest with you although have being a five one. C three is important to us and there are aspects of it. That are very nonprofit. -i the silicon psalms model. I think a lot of people. If you're just a part of the tech scene or you're not part of utah in particular you may view it as like another chamber of commerce almost that kind of advocates for various tech issues Behind closed doors and has kind of these Events that you have to pay to go to and you can only attend if you remember anything like that was actually exact opposite of all of that We want it to be open and accessible to wall Everyone who wants to be a part of the community we believe has every right to be a part in community and should be part of the consultants community and so given that that was a stance that we took early on that we wanted the organization to be open accessible to all we landed on this model. The i believe many of the people who are watching would be interested in in particular as it pertains to how do you build a community around your brand. How do you build a community around a certain topic. And how do you do in a way. That's actually authentic and doesn't come across as though it's authentic but is indeed authentic and so what. We landed on his three buzzwords. To be honest with you billy And so what we say is silicon slopes five one c three nonprofit that empowers utah startup tech community to learn connect and serve. And when you hear learn connect are you likely like most people say those three words who cares right. And you know there's truth to that even but what's behind those for us and what we've built around these three words in these three pillars within our organization is the entire reason why we've seen any success if we seen any at all and i believe it's The way communities should be bill. Just my own opinion. And so i'll go through what each of these Three pillars mean to us as an organization and those watching kind of think about how they could apply at least some of these aspects within their own companies organizations so the first is learnt right And when we say learn silicon slopes what we're talking about is stories and what we're talking about is media and what we're talking about is Letting the community know what's happening and that's critical and i'm gonna talk Probably go pretty deep on stories Here a little bit later but when we say learn it's silicon slopes what we mean. Is we want you to know everything happening within the silicon silicon slopes community. And we want you to have plenty of resources available to you. It's not just news. Although that's that's a very big piece of it it's not just media and it's not just stories but it's also helping and empowering people to learn how to be better within the industry Better within their particular profession
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"Us just a little bit about zan yourself. Yes sure thank you for having me today. <hes> i've been really excited about what you guys doing funnels <hes>. You you seem to have had found a very very hot part of the market. Everyone is moving into a digital footprint out there and so we're happy to partner with you <hes>. Yeah we had. Sand are bring to market a product for a price sales engagement. But that what we mean is. We provide technology for sales acceleration. <hes> are produced by sales development reps account executives in order to accelerate their pipeline development. The hardest part of the job which is out of i talk to strangers and convince them of my value proposition that i can sell them product and we cover dot portion of the funnel if you may and we do it with our own special secret sauce of artificial intelligence that we called byron intelligence in which we have behavioral dater data about people and who are the right target prospects who are not and how to engage with them effectively. The archaic way of talking about ourselves is that we are the ways for sales a few ways app. You can tell. It's not just a. It's not just a simple map and gps application. It actually has rich data about people who have gone before you went are. -application is the same way for sales professionals that they have lots of data about who to contact them with the right people to talk with setris. Oh so that's why we think we're great partners you help. And we help accelerate that demand into real opportunities to turn into rail revenue so excited to be here. I'm old hack in from the software industry. I've had the pleasure of being all the way from a suffer engineer. To a ceo to a business. You didn't do a business. Unit leader both at startup companies with zero dollars in revenue all the way to a ten billion dollar valuation of a publicly traded company. I if you were to say what. I've done over the last decade. I spent a lot of my time. Trying to hack the code in what makes product distribution the combination of marketing in sales highly effective for companies because my thesis could or indifferent. Is that the difference between a average company and a rocket ship company is really cracking the code on on product distribution and so if you can crack the code on that then you know. Even average products can be great. A case in point is microsoft. They had highly average product with incredible distribution. Dna became you know. They'll leaders even though companies like lotus in the office. Product category had actually better product
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"And you'll get a new episode every week. Let's talk about the next step. Which is you know they're engaged And i think this is really where where people either do a great job or deals fall apart because it doesn't work that well is when you're working together with sales i know traditionally it's kind of been a baton pass where it's like. Okay here they are like wrap it up. Turn into closed one You know how do you work together with sales well to To keep marketing to them while they're in the sales process. Yeah i mean. I think that baton example you just uses a really good one. I mean like thank back to the fishing with nets world and the marquette world helped to create it was all about that efficient handoffs marketing generates lead hands it to this yard handed to six but in the fishing with spears world. It's just totally more dynamic. I just talked about like the salesperson. Might be the one emailing the account early on in follow up to the direct mail packages sent with underlying support from from advertising. And so to me instead of a baton. Hand off feels. It's much more like a a soccer team or football team where you've got people in different positions you know so. There are different specialties. But they they work in. A coordinated orchestrated fashion as they moved the ball up and down the field and to really make that work. You know what i find is that you know you really need First of all marketing and sales teams honestly. Just be looking at the same data. I mean accents. it's still. I mean i your customers probably Salesforce salesforce has a strange thing. Where you have a page for the leads in salesforce and there's another page for accounts in salesforce and marketers tend to live on that lead page and sales people tend to live on that account page and that literally means marketing. Sales aren't on the same page. And so you know just getting everybody looking at at account data even even if you look at the account with sales people typically don't really have visibility into the marketing touches that the people that account have responded to because the way the data rolls up again particularly in salesforce and so just getting a common view. The coun- is sort of step. One step two then is sort of almost like establish what are the things that you wanna proactively be notifying sales about or another way. That sales wants to be notified about right. So if you have one of those accounts talked about earlier that are in market for the salute your solutions and are entering buying process. But they're not in your system right. Sales must be notified. Like tell me which accounts in my territory are are showing that high intent you know. Or let's say i've got an open opportunity and then all of a sudden Those accounts start showing intent for my competition. Boy i want to know about that too. So set up those proactive notifications for sales. You know that really about the insights that are going to help them sell better and then the third step in moving towards being a soccer team. This was pretty obvious is just talking to each other And and the process. I really recommend is something called the abm standup in abyan standup you get the sales rep and a marketer and sdr if you have one and that's it just three people every two weeks. They have fifteen minutes standing meeting.
Digital Conversations with Billy Bateman
"bateman" Discussed on Digital Conversations with Billy Bateman
"You start working with the company what's your process like if you're gonna come in and you're gonna start running split test where do you look i <hes>. For things to start working on. Yeah so i've got a three step process the to your quickly. The great thing is the principles that will chat about are equally applicable to e com and beat a and bb or early <hes>. But because the process of conversion rate optimization is about figuring out what does our audience wants to see on our website so usually in stepped one of my testing process <hes>. I call it the existence phase. Basically what you wanna do just phase of terry is you wanna figure out. Do we have the right stuff on the website to begin with nothing. Sucks worse than you start doing testing with a bunch of assumptions. In your mind thinking that everything on your website is working well already when in reality most of the stuff that's on there either shouldn't be there or isn't dial didn't so instead of the process what i do. I typically will go through. Intest removing things from the site <hes>. This usually makes. Seo people dervis because we might just removing content and go. What's going to happen to our seo results if we remove contact and i always respond to that with. Don't worry i'm not saying that we're going to remove this content. What we're trying to figure out step one of the process is what are the things that matter to our audience because there's one of three results that you can get from from split test you either have a winner. Which is great. You'll lose which is also great or you have no impact. No impact means the thing that you tested doesn't matter at all to your audience and so these are the things that we want to figure out early on in the testing process. What does and does not matter tried it. So if we remove a paragraph of contact from the page do conversion rates. Go up down or nothing happens. If conversion rates go up then that means that that content should be there in the first place right so don't should probably just get rid of it and usually if removing content improves conversion rates. It will also improve your organic rankings. So so that's great. If removing content decreases conversion rates than we know that content should be there. And then guess what our next test is going to be refining that concept art we know this content is useful now in step to. Let's make it better. Let's see what happens if we take our turn it into a bowl pointless. Let's see what happens if we take that paragraph and turn it into three paragraphs. Let's see what happens. If instead of focusing on the benefits of our service we focused on <hes>. The pain points that you're experiencing is a customer right so step one is about figuring out you. We have the right stuff step. Two is about refining stuffs that we have and then step three. We're gonna test adding new stuff to the site is where we might just new features <hes>. New designs that kind of stuff and so again. I don't come in with any presupposed ideas. i don't come in my clients. Oh we've gotta get that video off the page or hey. We need a video bates were coming in. And we're trying to learn what the audience wants
Digital Conversations with Billy Bateman
Website Conversion Rate Optimization with Chris Dayley
"You start working with the company what's your process like if you're gonna come in and you're gonna start running split test where do you look i For things to start working on. Yeah so i've got a three step process the to your quickly. The great thing is the principles that will chat about are equally applicable to e com and beat a and bb or early But because the process of conversion rate optimization is about figuring out what does our audience wants to see on our website so usually in stepped one of my testing process I call it the existence phase. Basically what you wanna do just phase of terry is you wanna figure out. Do we have the right stuff on the website to begin with nothing. Sucks worse than you start doing testing with a bunch of assumptions. In your mind thinking that everything on your website is working well already when in reality most of the stuff that's on there either shouldn't be there or isn't dial didn't so instead of the process what i do. I typically will go through. Intest removing things from the site This usually makes. Seo people dervis because we might just removing content and go. What's going to happen to our seo results if we remove contact and i always respond to that with. Don't worry i'm not saying that we're going to remove this content. What we're trying to figure out step one of the process is what are the things that matter to our audience because there's one of three results that you can get from from split test you either have a winner. Which is great. You'll lose which is also great or you have no impact. No impact means the thing that you tested doesn't matter at all to your audience and so these are the things that we want to figure out early on in the testing process. What does and does not matter tried it. So if we remove a paragraph of contact from the page do conversion rates. Go up down or nothing happens. If conversion rates go up then that means that that content should be there in the first place right so don't should probably just get rid of it and usually if removing content improves conversion rates. It will also improve your organic rankings. So so that's great. If removing content decreases conversion rates than we know that content should be there. And then guess what our next test is going to be refining that concept art we know this content is useful now in step to. Let's make it better. Let's see what happens if we take our turn it into a bowl pointless. Let's see what happens if we take that paragraph and turn it into three paragraphs. Let's see what happens. If instead of focusing on the benefits of our service we focused on The pain points that you're experiencing is a customer right so step one is about figuring out you. We have the right stuff step. Two is about refining stuffs that we have and then step three. We're gonna test adding new stuff to the site is where we might just new features New designs that kind of stuff and so again. I don't come in with any presupposed ideas. i don't come in my clients. Oh we've gotta get that video off the page or hey. We need a video bates were coming in. And we're trying to learn what the audience wants
Digital Conversations with Billy Bateman
Keys to Better Product Marketing
"Of the things that they you thought. You had some great insights. And i think this is really interesting because it is a challenge especially the bigger the organization is is once you've got you know changes in messaging strategy for a product. How do you get that. Messaging implemented throughout the whole funnel. You know like. It's easy to change the website But how does how do you get that way. Down to the sales team so one of the interesting things about product marketing. And if you ask. People who've been around product mark does and you say what this marketing do right. One of the first things that comes out of people smile seems like djing positioning and this is great and one of the key areas of weakness. Say in a lot of product is out there and myself included. Because i've made a mistake many times early. My career is creating messaging positioning. That is not used by the rest of the company so if no one uses it like did you actually do anything. one of those things right And happens because in many cases We might be just isolated from what is happening outside of the company and what is happening our own departments so we create is great messaging and positioning gopher zach size when he writes something and we have the document right and we share the document and we hope that people are going to read the document. And they're gonna own. I love and i'm gonna apply i'm gonna use it right away. That's actually not the reality like no one wants to read your documents. Say yes. i'm going to do that. So the art to product. Marketing is not coming up with messaging and positioning. That is is the best ever. But he's actually helping your entire company adopt the right messaging and positioning right so as a product marketer you gotta work with such as your sales counterparts. You've got to work with people and support. You gotta work with people in the marketing team. And you got to work with the ceos engineers. Everyone is working around the same message. the the the fundamentals. Daniel start seeing The reaction where people started adopting that the bass rolled out a revamped messaging and positioning the been far off. They actually started from the top with the ceo was always talking about that new direction or the story or how positioning it and once you have the seals executives talking about it and once you have that right that everyone is okay. This is for real. Yes that's why we have this on the website right. So that's one of the elements of having like that top down approach. Now there's a corollary to that which is if the message does not work when you're in front of a customer right. It doesn't matter what the ceo says right is not gonna work. So that's why you gotta work both ways. There's a top down and bottom of approach and For people who are trying to go through this process day. I'd say the best starting point for creating the messaging is actually trying that yourself with a customer so it could be customer devise reports it could be What enough to do is just like sitting down with sales reps and going on sales calls and trying to message out yourself right and is almost like looking at it from a product launch perspective. You gotta do like an early access program or a beta program. Whatever you're calling it you're gonna try message tests it out. See how that works. And you're gonna find out at some things are good. Some things are not good comeback. And dan when you're having those conversations with the co with the ceos you can talk to them and say well. I've sat through like fifteen fifty sales skulls and this is what happened rallies. Now just like well. Why does this resonate. Why do we think this is great. Is it has. It actually has lex right so it's really putting together like that. The process your mind and it can be a daunting at first especially if you're in a large organization but that's where you start recruiting people to help you to do that. And the best folks were that alexei navalny so if you have a good partnership is sales enablement team. They can also help you on. What are the best ways for us. Festus message to pair up with the sales engineers as the sales reps and get the message. Tested few fasted. And then you go back and you started rolling that out from the top down.
Digital Conversations with Billy Bateman
Critical Practices Your Sales Team With Membrain Founder & Ceo, George Bronten
"Let's get into membrane. And so that's part of your solution is member in so tell me a little bit about membrane and how. It's different from other solutions. So what i what. I visualized that the point was eight. Nine years back was a tool. That was very visual. And it guided the salespeople through the entire process and i to say sales process. I'm thinking about b. two b. complex sales cycles right a month or longer month to a few years maybe sometimes multiple stakeholders multiple milestones. One example was the one with the stakeholder by that was an obvious thing that sales people were missing in the sierra. There was nothing really saying that. If you skip this. You're gonna kill the deal. So the visualization of the process was really my main focus in the beginning so member and i would say the a differentiator is that we. We've we create sort of a checklist on steroids so you can see not only your stages but also milestones since actions steps that you have to do and inside of those milestones. You'll we can also put educational content so sales enablement content like okay. Let's say the first step is a a research step. What does that mean like in your previous company of meant one thing but in this company might mean something else right. We want you to do research like this. Abc etc so you can have the sales leader in that step in a video. Explaining this is why we do research this way. This is why it's important and these are the main things you need to figure out unless you already know them. Really guiding Guiding is a keyword for us when we develop the each view needs to be visual and have guidance for the sales person. Stop you so you've built in a lot of the coaching and the training Kind of right into the product for your customers. Yes although we don't really built in so it's not like membrane has it all. I mean cookie cutter ready for you but we make it very agnostic of the customer or the customer sales coach or sales trainer will put that type of content inside of the tools we make the tool. Various economic methodology pulses but just enabling that content to be at exactly where you need it at the right points today. I think you're doing sales training. And then you'll get access to an lms like learning management system on the side after the training. Nobody goes there anyway. So you need to have it right in your face when you're working near deals
Digital Conversations with Billy Bateman
How To Position Your SaaS Product For Success
"As we're working towards that that problem in communicating you know everybody's got competitors. There's rarely any solution that so it's so drastically different so new that that there's no like we're the only thing now you can convinced everyone you're the only thing and that's what we all would love to do is say. Don't look at them. You know like it's just us and it's only us So how do we as we know. Let's say you've built. A product is a great solution and often engineering and product. Take that they're gonna work with marketing. But how can how can marketing really communicate that to To your market saith Three and a half thousand. Crm's gordon to capterra narrow for a moment But there is no way that there will this. There's nothing unique about any of them. The county the somebody may have a unique john. Suppose the reality is there will sign story there all designed products and they will do subtly different things and so they're all special and as we know 'cause i'm almost always when we would kids that we were special in. We would very quickly that everybody's maltin says that special right. Yeah so a and so. It is with software products so with any product rummy self was just manufacturing. So the we're in the business. All articulating woj at product is the perfect fit at it. That's the conversation we've gotta have. Because the features we a'relevant limb so unless we unless we all unique. Then what we have to talk to is how we might people's lives better unhappy. And a good for instance on this gramley grandma liens. I usually at every day sale rambling because a. I went to the same school that shakespeare went to apparently does look a little bit horrible in places with but they won't grindley. Does grammy puts nothing says rushing is difficult so that gramley has submitted all the people say that immediately said rot. We also think launching is difficult. That that's all immediately. That's audit thing and then what they do. Is they put a little picture on the screen of a a a lady. Let's say probably mid to late twenties around that age as she saw gold is terrible and you can see my reins act. Say right which is good but she says oh good religions terrible as you hammered by the cable business but his grandma isn't long wonderful again sought doesn't matter whether it shows you drop down of words and you can pick one day this new model whether underlines something because what he does that marketing says he's gone rausing hot. This is unhappy. You can bay shortly after us products. Now got a story now on immediately. Everything else is irrelevant of single-story about sense of the people. Nice niche now Announcement of what we do and reading us result when she somebody's sitting offending Brilliant for twenty bucks a month whatever. The promised won't be awesome. Yeah that that's that's the world we're in software vendors done do that well. Soft levin deduce We have a service management workflow till on. It will manage your service. Management workflows brilliant unbeaten. Nobody ever wakes up in the morning. It's got you know what i need. Annita service flow wouldn't management till now they look at the problems i have at least said this core audit every single time is about problems.
Digital Conversations with Billy Bateman
Using Financial Analysis To Make Data-Driven Marketing Decisions
"So I'd say some of the biggest things that people are I think usually struggling with is they like to think they make data-driven decisions, but they don't so like we all say no. No, you know once there's Roi will scale spent like, you know, once you see a little bit of a break I can't tell you over seven years how many people actually grow their spends like not that many people actually grow even when they're seeing success because so many other things break, right the customer success team can't hire fast enough Engineers can't fulfill the roadmap don't have enough. Like there's a lot of reasons why you can't just turn on growth. Yeah. That's the biggest thing is like most organizations. Most dementia marker don't have a financial model that gives them confidence of where they should spend their next dollar or how much your current dollars are making like, they don't have an LTV CAC model at the channel so that they know the LTV CAC of kept Arrow versus Google ads versus software Vice verses LinkedIn versus content syndication vs. Programmatic versus webinars versus events versus s t e r s versus doing an acquisition of a new tool or launching an extension or doing a new integration and they have no way of deciding what to do other than gut and so And then when they do something they have no idea how to tell if it's working or not because they don't know what their costs pressed UL should be they don't know what their cost perhaps you should be and you don't have a blanket cost from two L's you have cost press two L's that are a ratio of your acquisition cost. And so as you start to learn the game and you get yourself a little bit more organized with your financials and you know, like if you can like if your sass marketing your in-house, I think one of the things you can do is get build a relationship with the finance team and most frankly don't have one. They again given a budget and try to make it work instead of trying to craft with the CFO who ever like hey, how are we determining this budget? What are we getting measured by what you know is this online with with the board wants or the CEO wants and and actually getting into the number and I think that's probably the biggest mistake. I still see almost everyone in marketing make is they're starting to get better with sales and they're starting to work better with sales, but I don't see them still working well enough with Finance dead. And because of that it's really hard to push growth and make a case for why you should get the next dollar instead of sales development or account Executives or whatever. That is dead. Yeah. That's that's an interesting point. I've actually never heard that one that you need to Buddy up with the finance team as a marketer, but it makes sense. Like now that you're bringing it up at a hundred percent makes sense wage.
Digital Conversations with Billy Bateman
Transforming Your Marketing Plays With Jackie Lipnicki
"A sales rep if they you know, if I'm I'm thinking about this if I'm a prospect I get a quiz. Yeah might feel wage. Up out more likely than respond to a cold email to say Hey, you know like we've got this great solution for you, you know, not that I've never responded to a cold email. But but it just I mean we all know like he rarely respond to those things, but the quiz I would probably fill out if I thought it was pertinent to me now on the sgr side of things I could see the huge benefit being you've got some relevant information and the timing was right there cuz I feel like timing is almost everything in sales rep. I think it's really great from a timing perspective. But it also does a really good job, especially if the quiz is done right of having strong brand awareness because now that person who's been through a quiz has already seen your logo. They've already gotten familiar with you. They've already decided that there's some level of trust and credibility and their treats and so when they get this phone call and it's from Jackie, let me get New Relic and they just have a quiz with New Relic yesterday. And I know the things that they're struggling with it's much more exciting and impactful for that Prospect to say, yeah, I'll give you a shot. I'll hear you out. I'm interested. Obviously. That's why I took the quiz in the first place. Yeah. Yeah. Yeah, that's awesome. Okay. Well, I I love that idea. I think it's an awesome strategy people can can try it. I think I might try to get our marketing team to do it will have to figure out a good quiz. So when you guys were making these quizzes was it you mentioned it was like a mix of like fun questions and then the questions with the information that you guys needed. Where did you strike the balance? They're dead. It really depends on the tone of your company and what you're trying to accomplish. So, you know, there are quizzes Which are typically like under five questions are usually pretty light and are more. Of funnel just generating that awareness do assessments which are a little bit more mid funnel which is when you're really just kind of going and you're asking 25 questions and trying to get a little bit more serious one quiz, we did at my last company. We were we basically helped small medium businesses with their blogging strategy. And so we made a quiz that was how much for blogging strategy would you say that you're you know, a seed a little plant or a full grown tree. Would you say that your blogging strategy is mostly you know, sending an email once a week once a month or once a year. And so some of the questions for us just gave us insight into what they were currently doing. But for them it was also fun to be like, oh what am I am? I am mature. Am I this and I thought so long Jim's were a little more well-rounded to be engaging and user-friendly. Yeah, I like it's like the the hopes about you. I think they still do it the website grader, you know, like you're going to get a great way to see where you fit. That's why you plug it in they get a lead and you know, they'll put start nurturing you but I like the offer, you know, see where you are where you stack up. It's a great way to engage people with the just a low entry point not a high commitment of hey, I'm going to email the sales rep back and then they're going to try to sell me. You know, like let me just do the quiz and then you guys can determine does this look like they're a fit and then we can start some Outreach and they're also somewhat familiar with us already. Yeah, and it's really good. It's just a really good way to bridge that gap between sales and marketing is marketing is trying to bring in the right leads and sales is trying to work the right leads. And so this does a really good job of bringing in a handful of qualified people and then simultaneously letting the SDR is in a e squall. I from a high-level do they match our criteria? Should I work this is this worth my time?
Digital Conversations with Billy Bateman
Transforming Your Marketing Plays With Jackie Lipnicki
"Joined by Jackie Lipnicki an account executive at New Relic and she's got some very interesting strategies to share with us Jacky. Thank you for joining the show. Thank you for having me happy to be yeah, we're excited to have you and before we get going if you can just tell us a little bit about yourself off then in about New Relic sure. So I started out as an SDR. I moved my way up through the chain eventually was an Str manager for a while and now I've been an account executive officer of the last year and half or so, I'm currently at New Relic and for those of you who don't know what New Relic is ultimately we are working with IP professionals basically make sure that they have digital experiences that work for their customers. So when you and I are engaging with software we want to work world and so we help them to do that. Awesome. Awesome job. Um, okay, so so let's get into it. And when we we talked about doing a podcast one of the things you mentioned that was super interesting to me and I think will be interesting to the audience age is you at a previous company you guys in deployed a like a quiz to call strategy and I'd love for you to just share how that wage. And what the results were there. Yeah. So my first job ever worked for was for in the techspace was a Content marketing company and they both interactive content and one of those things where you know quizzes assessments and for us as a sales team, we would basically leverage those quizzes and send those out to our prospects and they would fill out a series of questions and they were often times fun and lighthearted and you know kind of like a buzzfeed style of if you were whatever industry you're selling to if you were this kind of dog You know, whatever. What would you be if you did this, what would you look like? And then we throw in some hard-hitting questions that were more in line with what we needed as far as what's your maturity level in this space So at the end of the fact is we would get all the results back and it would give us as FDR's and his account Executives the ability to go and then target the people that we could see were answering questions that clearly have pains in the line to what we could solve for them. And so an example might be that if you're a demand gen marketer working for the IG security space, you might ask some questions like, you know, if you were a security system, which would you be if you were trying to figure out where your weaknesses are what would you say your biggest weakness is if you were this or that and so those questions were kind of Surfing some great answers for us and help us with our targeted messaging. Yeah. So as a sales rep if they you know, if I'm I'm thinking about this if I'm a prospect I get a quiz. Yeah might feel wage. Up out more likely than respond to a cold email to say Hey, you know like we've got this great solution for you, you know, not that I've never responded to a cold email. But but it just I mean we all know like he rarely respond to those things, but the quiz I would probably fill out if I thought it was pertinent to me now on the sgr side of things I could see the huge benefit being you've got some relevant information and the timing was right there cuz I feel like timing is almost everything in sales rep. I think it's really great from a timing perspective. But it also does a really good job, especially if the quiz is done right of having strong brand awareness because now that person who's been through a quiz has already seen your logo. They've already gotten familiar with you. They've already decided that there's some level of trust and credibility and their treats and so when they get this phone call and it's from Jackie, let me get New Relic and they just have a quiz with New Relic yesterday. And I know the things that they're struggling with it's much more exciting and impactful for that Prospect to say, yeah, I'll give you a shot. I'll hear you out. I'm interested. Obviously. That's why I took the quiz in the first place. Yeah. Yeah. Yeah, that's awesome. Okay. Well, I I love that idea. I think it's an awesome strategy people can can try it. I think I might try to get our marketing team to do it will have to figure out a good quiz. So when you guys were making these quizzes was it you mentioned it was like a mix of like fun questions and then the questions with the information that you guys needed. Where did you strike the balance? They're dead. It really depends on the tone of your company and what you're trying to accomplish. So, you know, there are quizzes Which are typically like under five questions are usually pretty light and are more. Of funnel just generating that awareness do assessments which are a little bit more mid funnel which is when you're really just kind of going and you're asking 25 questions and trying to get a little bit more serious one quiz, we did at my last company. We were we basically helped small medium businesses with their blogging strategy. And so we made a quiz that was how much for blogging strategy would you say that you're you know, a seed a little plant or a full grown tree. Would you say that your blogging strategy is mostly you know, sending an email once a week once a month or once a year. And so some of the questions for us just gave us insight into what they were currently doing. But for them it was also fun to be like, oh what am I am? I am mature. Am I this and I thought so long Jim's were a little more well-rounded to be engaging and user-friendly.
Digital Conversations with Billy Bateman
Marketing Strategies To Grow Your SaaS Startup With Jackie Hermes
"Kind of companies do you guys work with them? An Excel T. Yeah, so we work with B2B software companies. Mostly we work with somebody to be serviced businesses as well. We kind of evaluate them on a case-by-case basis to see I'm going to work best with and those are from pre-revenue start up that have raised, you know, a certain amount of money where it makes sense to invest in outside marketing resources up to I think our loyal client right now is about 30 million and it's private equity-owned. So we have a few private equity-owned companies in our portfolio as well great. So so I wanted to talk to a few different things with you in some of the tactics you guys are using for startups because it is a lot different running marketing for a start-up that maybe it's just building that audience verse is that company that's been around for five ten years and and people know who they are and and what they do one thing in particular was, New Jersey. Testing for for startups because you know, everybody as marketers were like you need to be testing. You need to run your split test figure out what works for your conversion, but one of life's challenges for start-up is do they even have enough traffic on a website to start running testing. So one that wanted to get your thoughts on that and and what you guys do for your clients. Yeah. It's interesting. We talked about a v testing and went in to fit for clients on our team, but we usually don't do it especially for our smaller clients because it's like if you're just gaining an audience if you have 10 people look at something it doesn't matter if you split test it or not, right because the sample size is so small. You're not going to get any information on what's really working and what's not wage. And in addition we're working with companies that are selling mostly Enterprise type software. So some of our clients are a little bit higher volume or they have contracts of 10 a.m. $50,000 a year, but when those contracts get above, you know, like Fifty a hundred thousand dollars a year. It's not a volume game and it's not you know, we're not a b testing the mises. It's like looking for getting individual buyers through the door and it becomes a completely different ball game. For example, one of our clients sells a lease accounting software into only the top 400 CPA firms in the country. So they only have four hundred prospects. And so that's a much different game than when you know, you have 10,000 not 5,000 or however many prospects to deal with so yet a hundred percent. I agree with you there totally different depending on how big your Market is. What is the minimum audience size? You need to start start running tests if you're going to yeah, so split testing on the website, I think can happen once you have maybe a few age. Thousand visitors. I mean if you could do it with less than that, and I mean there's a lot of different ways you can still pass right? You can split test landing pages if you're even using landing pages anymore. That's something that we are talking about moving away from you can split test emails. So I think it kind of is a case-by-case basis, but I wouldn't even be talking about that until you have a few thousand bucks website visitors a thousand subscribers in your email or whatever in in less than that. I think it's just a case of looking at your messaging you have an email that doesn't perform. Well, you know, like oh what part of your messaging is not working if people are opening but they're not clicking on anything that there's something wrong with the inside of your email, right? Yeah. So it's the format. It's the length. It's I mean God I see emails that don't work and I'm like, well this header is gigantic. There's nothing to click on here. There's way too much tax the lengths our way down in the email, you know, and so maybe we are dead. A few weeks later or trying something that is a lot shorter that has linked up higher in the email. So in those I think it's just a a matter of evaluating Effectiveness case-by-case versus testing against another variable. Does that make sense? Yeah. Yeah that does make sense, you know until you get the traffic. It doesn't make sense. It will take forever to get enough of em, that statistically you could say, you know, this version of the homepage converts better than that version and the time. I think would be so long that it doesn't even make sense things have changed in the world. Even you know, yeah well and just one more thing to think about how long it takes just to get one version of everything approved within a company, right, So if you're doing three versions and you don't even have enough traffic to get good data on what's working. It's just going to take longer to get that out there. I'm a lot more of a fan of wage. Getting your message out. Even if it's imperfect like get it 90% done get it out. And if it doesn't perform well understand why for your next message that's going to go. Yeah,
Monocle 24: The Globalist
Here are the 2020 Emmy Awards highlights
"So much nowadays traditional Glam, gathering of the EMMYS was shrunk down to a virtual version. This year, the winners had to dial in from their sofas but did to scale down show remove any of the fun while I'm joined by the phone critic Karen Cranach from welcome back Karen. Now, Jimmy Kimmel called this the pandemic. What was it like? You. Don't I was reading about the run up because of course, they had five days of the creative emmys, which was very interesting which covered documentarian sports things like that. We don't really get to see those its role waiting for the television ones television on comedy and they're all saying, oh, it's can be terrible to glitches and there were absolutely no. Glitches at all the writing was sensitive national it probably would have worked alive, and in fact, what they were doing is they were cutting back into the audience of previous years. So at first we thought Kimmel was presented to reluctance of couldn't be, and then of course, we see that it's an empty staple center with cardboard cutouts except one person Jason Bateman. It worked really really well, and as you said, he called the Pan Denny's. You can't have virus without a host modest M.. It. Last year it was host free. So he's making a double point there isn't he? Will he is I mean there is a discussion for all the wards shows that you know do we really need a host to carry through to give a a link King presents between all of the awards and sometimes you need that sometimes you don't, but he's very, very good in this effect was. Nominated himself didn't win but for for this year. So he solid reacted really well, and particularly with Jennifer Aniston was was there in I'm assuming was a prerecorded, extra it live. Where he's burning one of the emmy envelopes to sanitize it, and if the fire gets out of control, she actually does put put. The. Fire. Out on stage. Tell US little bit more than about. Who won who lost how things went? Arguably, this was possibly our final reminder. Some was that it was a blissful reminder of our recent past, but people could still make television in the same room. I think we're we're all I. Think we're we're going to get nostalgic about these virtual awards shows really because they could do so much more with with a with a regular live show somebody sends in a prerecorded or televisual link you feel cheated. Now you feel that you've got more possibility because the people can actually record something or talk to you live. So it Kinda works really well, for example, before I go to the awards there was almost apprentice reunion lease a Jennifer Aniston Courtney Cox and Lisa kudrow showed up altogether and Jimmy Kimmel's going what are you doing together and he goes she goes well, we've Jennifer says. We've been living together since nineteen ninety four. It was just a lovely surprised wouldn't have been able to happen in real life. So it was great now. watchmen with the big re reimagined science fiction. Series was for twenty six nominations at one eleven including UN series. Star. Regina. King and also best limited series which is amazing and that helped push the HBO show to Thirty Wins in total, which is very important and also Shits Creek, of course, we have to put little tm on there because it's spelled S. C. H. W. T. s. did a sweep a to record for comedy shows of nine wins and it was yeah it's it's incredible. It's last is the final. Season for that show and it was wonderful to see all of our beloved. Canadian actors. That was a hugely hugely popular series it turned up on flicks. But it didn't start with nets, which is weird. Yes it has found that second life. Elsa Bell Rutland. Well, it was really pop TV and it just it got a cult following because. I mean, these I've been watching Catherine O'Hara Levy since the seventies I mean they were at second city which the rivals Saturday night live we've seen them in American pie everywhere. These are very, very good season actors and writers and the fact that they show up with this unique show on pop TV it just goes to show you that if something's good against audience people will see
Digital Conversations with Billy Bateman
Using Messenger Bots To Automate Your Sales Funnel
"You've got a lot of experience using using messenger to generate leads What do you think are some of the best tactics people people can use? To generate leads. Yeah. So besides giveaways which sets always Yup obviously, that works pretty well. There are a number of different Strategies and tactics that you can use. A one is just a straightforward Hey is what the offer is want more information click here and we'll send you a message but there are some other ways that can make it more fun and engaging. For example, like using a quiz of some sort people love to take cruises on facebook. Sure As many people know that you know you scroll during you're like, okay. What kind of Far Dash Ian are you or whatever you know some of these. Right. But creating a quiz that's related to your service or your product or whatever. And asking people, Hey, what you know, what here to find out what kind of whatever you fit into and it it piques people's interest in the I wonder what my results going to be. So when they click and going to than they answer some questions and you can give them a result based off of their answers and also the other benefit of that is it. Also helps you for customer research as well to kind of figure out where your audiences in terms of what their answers are. So then that way you know future. Campaigns and thank you can be like, oh. There's this many people who answered this way maybe should do a campaign that's kind of a round that So yeah. So quizzes and surveys are definitely a great way. and then you can do other fun things like games inside of of messenger too long the same lines of of having that engagement. And, all these are just click to messenger ads dinners, whole other realm of comment. To Messenger where you. Have a video you have alive or whatever. I can even be an ad itself. That's not not live but asking people to. Mentioned below what they're interested in or something along the lines of what you're wanting to promote, and then when they comment than, that will send them a message, which is great because it helps increase engagement for your posts, which will also help increase organic reach as well and then also just with the algorithm, you just have to be careful of not being very explicit like saying comments. Yes. Below and we will send you your guide because physical see that as engagement dating. So you've got to kind of have a more open ended question an example, decide used a I guess along the same lines restaurant client is. Asking people what their favorite Mexican dish was, and they would comment below with whatever it was, which people love to talk about themselves, what they love it and things like that. So putting that. As an ad really helped with engagement and got a lot of people into messenger just say, Hey, comment below with your favorite whatever or you know however it's related to your your service and insane and we'll send you a quick message you know. What you're promoting. So then that way also you're letting them know that they are going to get a message. So they're not gonNA suddenly surprised that I'm getting this message from this what is going on? So it kind of helps to keep people informed. And you're running those off off of promoted ads on facebook. Yeah. You can do both you can do where it like if you're doing a facebook live, you can have it on the organic post or and or you can run With. FACEBOOK ADS to just a regular facebook ad posts where you can. Connect to be a chap to those, post with those comments.
Weekend Edition Sunday
French President Hosts International Conference to Raise Funds for Lebanon
"French President Emmanuel Macron is hosting an online conference call with global leaders today to organize emergency aid for Lebanon after Tuesday's devastating explosion in Beirut, the BBC's Tom Bateman reports. At the same time, Lebanese are again in the streets protest ng their government. The sense of fury is everywhere in a country that was already deeply mired in crisis. Well before Tuesday's blast, as the recovery efforts continue on the number of dead continues to rise. Today's international online conference, hosted by the French president, Emmanuel Macron, aims to raise billions of pounds in aid. But amid the deep distrust towards the country's government, he has said it must be channeled directly to charities and to the people. The BBC's Tom Bateman.
Rush Limbaugh
Terry Bateman hired as Washington NFL team’s chief marketing officer
"In sports. Pro football. Washington's NFL team is bringing back its former chief marketing officer in that role. Oversee the name change and branding process. Terry Bateman's been advising club owner Daniel Snyder. Lately he now gets the official title of executive vice president and chief marketing officer. After years of bowing to never drop his team's dictionary defined racial slur the name Snider recently about the financial pressure from sponsors.
Your Brain on Facts
Fizz Fizz, with Fantastic History of Food
"Dating back at least the seventeen hundreds people of Europe drank natural mineral water believed to cure of variety of illnesses like gallstones scurvy. Even bathing from these natural springs was seen as therapeutic. People literally went for the waters, though that freezes only hanging on its fingernails through the expression I'm not here for the water's usually set of someplace. You don't want to be like work. Many people tried to sell the water off site, but packaging and transportation at the time were prohibitively difficult and expensive, so they went with the next best thing. They'd manufacture their own water. Fine I'll make my own mineral water with blackjack and hookers. Most y'all are confused, but one person just snorted coffee through their nose. Mark my words. In seventeen sixty seven British chemist Joseph priestley tried carbonated water as you would beer by fermentation with yeast. The results were weak, but they worked in seventeen, seventy two. He published a paper entitled impregnating water with Fixed Air. priestley's apparatus, which featured a bladder between the generator and the absorption tank to regulate the flow of carbon dioxide was soon joined by a wide range of variants. However, it wasn't until seventeen eighty one that carbonated water could be produced on a large enough scale with the establishment of companies specializing in producing artificial mineral water. Others improved on Priestley's work, and while he did get respect from the scientific community, he didn't make anything for the invention that made possible a four hundred billion dollar a year industry. American, Inventor John Matthews designed a Soda Fountain that Could Produce Enough carbonated water for all his customers all day in eighteen, thirty, two, leading to the opening of the First Soda Fountain. In Their Heyday Soda Fountains were elaborately decorated places for rejuvenation more like a walk-through health retreat a snack counter and they were usually found in pharmacies. Pharmacists already used sweet tasting flavor syrups like lemon lime to mask the taste of bitter medicines like Quinine, an iron liquid medicine, being the standard form time rather than pills. At some sparkling water and you've got something new on your hands. Sas Parrilla for example was used to treat syphilis, supposedly and phosphoric acid and ingredient in most colas was thought to help with hypertension. The oldest major soft drink America Dr Pepper was created by Pharmacist Charles Alderson in eighteen, eighty, five and marketed as an energy, drink and brain tonic. Soda, the Effervescent News Hadn't medicine. We might be frustrated by. It takes a new medication to get to the market or top of mine a new vaccine, but it beats the old way of doing things at least from the consumer side from the manufacturer's side. The late nineteenth century, the era of the patent medicine was the best time to be alive. You could put anything you wanted in a bottle and call it medicine. You could still go around calling yourself doctor without having to prove it. Mix Up some tap water. Whatever's handy something bitter to make? It tastes like medicine, and then something sweet, so it's not too bitter, and of course if you can booze and hard drugs. Have Pretty printed with filigree and vague, sometimes contradictory claims and watch the money roll in. Behold the age of the patent medicine. Patent medicines are named after the letters patent probably letters patent since it was granted by the English crown. The first letters patent given to an inventor of a secret remedy was issued in the late seventeenth century. The patent granted the medicine maker a monopoly on his particular formula. The term patient medicine came to describe all prepackaged medicine sold over the counter without a doctor's prescription early English patent medicines sold like Jordan's in the colonies like dice Dr Bateman drops, whose original patent was granted by King George, the I in seventeen, twenty six, and was still available into the twentieth century. Not About to let the Brits make off with all the Lucre America began to cultivate their own patent medicines, an industry that boomed in the decades leading up to the civil war in the US very few patent medicines actually had a patent. You could get yourself a bottle. Love hosters celebrated stomach. Bidders Phero China John cleese Kella CEO. Bark and iron tonic reaches embrocations Emerson's Rheumatic Cure. Brooks's Barefoot Appointment SP Goff's magic oil, ligament or something just called salvation oil patent medicine actually played its own small part in the war. The government tax their sale along with the sales of matches, playing cards perfumes at L. to fund the war effort and repay military debt. Just like cigarettes today, patent medicines had to have a tax stamp on them for decades. Thirty years after the civil war, the government returned to Patent Medicine Taxation to fund the Spanish American war, which ran from eighteen, ninety eight to nineteen o two using a distinctive battleship stamp. The second half of the nineteenth century with the rapid growth of industrialization and populations in American cities was a high point for such hokum. Literacy was also improving with meant that they were more magazines and newspapers for patent medicine makers to advertise in and more people who could actually read the ads. There was also a pervasive and widespread distrust for medicine of the day. This was the era of heroic, medicine. Doctors went to extremes like bloodletting and purgatory gives to cure disease. We. Know now that making it already sick person poop their brains out or cutting them with a blade that you didn't know you needed to wash between. Patience is a bad idea, but back then it was no pun intended cutting edge stuff.