3 Burst results for "Baldwin Grant"
"baldwin grant" Discussed on Beyond the To Do List
"Hello and welcome back to beyond the to do list. I'm your host Eric Fisher. And this is the show where I talked to the people behind the productivity this week. I'm thrilled to have back on the show. My Friend Grant Baldwin is back to talk about his new book. The successful speaker five steps for booking gigs getting paid and building your platform. This book was Co authored by Jeff. Goings. Who's been on the show a number of times as well. I was thrilled to talk to grant again. Not only just in general but about this book specifically and what we tried to do was cover a little bit of material in the book but then I know grant. He's on every podcast right now. Talking about what's in the book and why the book is but I wanted to go a step further and talk about productivity tips. That would help somebody who is starting out or already is in the speaker business. Somebody who's been giving talks so I- crowd source some questions from a few friends who who are already speakers and they gave me some great ones so those answers are in this conversation with grant Baldwin. Enjoy well this week is my privilege to welcome back to the show grant Baldwin Grant. Welcome back good to be here. I'm trying to think is this second time. I A while you know and and I'm GONNA I don't you. Can I have mixed feelings about bringing this up? But I'm going to because it kind of is the Jeff Jeff. Coins is the elephant in the room. Jeff so he's been on he's been on he's been on the most of everybody so everybody including Michael. Hi who even just recorded a new episode with so I think maybe the tide now. I don't know but the debate was. Do I count this as an appearance? For Jeff or not. Oh No you don't come just not here. I don't I think you've made the right call there. I think jeff is going to be tied. And he's going to have to come back so but the reason the reason I bring it up because you've got this brand new book out. There called the successful speaker and on the cover there it says grant Baldwin with Jeff Gyns and that's the proper way to pronounce that by the way so he told me From the beginning that when we first met his last name rhymes with coins so going and I don't think you have to whisper it. I'm fine to bring it up. Get it so there's no it's not. It's not an elephant and to me. I am a hundred percent happy to discuss it so I want to go a couple of different places here and I'm just going to state it all upfront. So that anybody listening knows what we're going to cover a lot of people be like okay. Well I've heard on other shows. So why do I need to listen to this one? Well first and foremost you and I are GonNa talk briefly or not about hey. What was it like collaborating with Jeff on this book? That's number one number two is. Let's get into the book a little bit that number three. Which is the really cool part is. I've got productivity questions for people that want to be speakers that you may have the answers to and if you don't like we'll stop you but I'm betting all all you you won't be stumped because all you can do is share your experience but it's going to be so beneficial for people who are just getting started or who are into speaking at whatever level they're at with it that I think those productivity questions of how to be productive on the road a I won't spoil all the questions but that's kind of the threefold Approach I want to go to. So I'm I'm game. Let's go awesome so I up. So what was it like working with Jeff? It was great honestly. I've told them this privately. I've told them this public back. I'm at the time this recording the book's been out about a week I saw jeff a couple of days ago and We'll get together and and we're like dude we did it. We made a thing I told him then I have against public. Before like I would I would go through the process again with Jeff had a really good experience and so for some some background and some context So Jeff for those that that that may not know Jeff is a phenomenal writer has written and published. Many books really knows the publishing world really. Well it's a few years ago yet. A friend who knew in the publishing space who had asked him if he if he knew of anyone who could had an audience who'd be interested. And maybe doing a book and so he he had mentioned me. Eight texted me and said Hey. Do you have any interest in all right in a book? I was like not really honestly like I like Jeff loves writing books and I self published a book several years ago And it's just a whole lot of work. And he's a crapload of work and Jeff loves writing books. I'm just Kinda like like I get the value of it. I totally value. But there's also no shortage of other things that are good things that you may not have the ban with four and that's Kinda where I was with with book and so we we Kinda talk back and forth about it and he. I remember exactly. How can you even all right grant already have all of this content all of the The intellectual property the The course material the podcast interviews. The case studies the examples. Just the experience of boots on the ground for years and years as a professional speaker. what have we worked together and I just become the scribe and take all of your content and put it into book format I was like okay. Well that that sounds appealing so we kind of we talked with a publisher about it and ultimately that's kind of where we landed and so I remember running it by There's a couple of guys with and can ask them and said. Hey Jeff talking about this project. He's never really done something like this. This is kind of thing for me too. So what do you guys think? And they all kind of said like so. Let me get this straight. A publisher wants to give you a bunch of money for Jeff going to write your book. I was like okay. Well that sounds good. Let's do that And so you fast forward to today And we're really really really happy with the finished product and talk. I had had someone who'd message me. And they said Hey. I got the book read at one day. It was amazing. I was joking with my wife like I think. That's because Jeff Rhoda. I think if I wrote it I don't think they'd be excited about it And so I think like I think what's interesting about this and why I enjoy. I've enjoyed talking about it publicly as a lot of sense for a lot of authors There is a ghostwriter behind the scenes. But it's like this hush hush quiet thing like you're gonNA ballooning too that you know No I wrote every word and I'm happy to say like no no like Jeff wrote like I know it's all my content all my ideas We worked together but like Jeff is the one that was you know pen and paper so to speak. That was making happen. in terms of the actual the flow of the book. And so I think it worked out really well in that I again. I had the content but just because I had content doesn't necessarily mean that I'm an amazing book writer and so it worked really well to partner with someone who was and so So you know. I've kind of been half joking. Have Serious Jeff is basically a you know. A non ghostwriter ghostwriter for the project named Ghost Rider As even as we're working on it from the beginning the the publisher said Hey. Do you care if we put jeff name on. The cover is like now. I don't care it's fine to me Like I'M NOT GONNA lose any sleep over it so So yeah it's it's recognized like It's my content but I definitely viewed as a collaborative process and Jeff was was phenomenal to work with. He's like a tangible ghost. He's not you. Don't walk through present in the room and and not in just I feel his presence in the room like no. He's literally there. I mean coincidentally is a little Pale so both of us out miss that staying And this is the thing is As soon as he was teasing this at his last tribe conference. And I don't mean just the last one. I mean the final one months ago that this was a thing he was working on with you and as soon as I heard him say that I was like I want that book and and then it was literally a few months later that you were like. Hey what's up and sent me an email about this and I was like of course you can come on the show and And the reason is because there's so much to in terms of creating good work and doing you know this content creation slash whatever form that takes whether it's podcasting whether it's writing social media blogging You know I I don't know but speaking is is is a is a vein of that as a form of that and it is a career it is and and I think in the same way That actually Jeff's last book Real artists don't starve. This is kind of that companion piece to that. Thought that through line of you can do a. You can have a career doing your art. This just happens to be grants art right. Yeah and and I think Jeff did a great job with recognizing that There are a lot of artists and creatives in In his audience our audience one of things that we kind of recognizes that for a lot of people are certainly a lot of people who want to be fulltime speakers. And there's a lot of people who come to us with that ambition but there's also a lot of people right now here like I don't want to be a fulltime speaker But I wouldn't mind doing. I don't know five gigs. A year. Ten gigs ear. But I'm just having trouble figuring out You know how to find those gigs or how much they charge. What do you speak about or who hire speakers and just kind of like the the nuts and bolts ins and outs of the speaking world and just for a lot of people speaking is just part of what they do? You know so you know take Jeff Jeff is doing a lot more speaking now and and he said Hey. I want to speak but also want to raise my own books. I WANNA do some some of these ghost writing projects. I want to offer courses. I want to. Do you know coaching or consulting or any number of other things and speaking of one spoke in the overall wheel and there's people all along that spectrum of you know where you're at where jeff sat where. I'm at or they haven't started at all. They've never spoken and they want to. And they feel like they have something to say something they want to share. You know they're in those early stages of questioning whether or not whether thing that they how they think they have to say is something somebody else would want to hear so it kind of getting into the content of the book. Let's just talk here a little bit about you. Know what do you say to somebody who is trying to just get started? Or isn't maybe is maybe even on the threshold of questioning whether they could. Yeah so the book walk through this five step process that makes the acronym speak. Spca K- kind of high level overview. And then we can kind of begin wherever you want but The SS select a problem to solve. This is the most important most critical piece and this is really the kind of build a house you know if you get the foundation right then. The rest of the House tends to go up pretty smoothly but If you just GONNA rush passes. Which is what we often. I'd want to do then we're left with foundation that's Kinda shaky and rocky and and hard to build a sustainable business upon so you have to get really clear on two things one is who do you speak to. And what is the problem that you saw for that audience now? The mistake that a lot of speakers make and this isn't exclusively speakers. This tends to be the case with entrepreneurs in general is that we want to throw the net as far and wide as possible. And so we say you know who do you speak to speak to? I speak to humans. I speak to people messages for everyone is like that doesn't really work and in the same way. If you would ask someone you know what you speak about. Or what's the problem that you saw this? Well what do you want me to speak about? I CAN SPEAK ABOUT ANYTHING. I.
"baldwin grant" Discussed on The Accidental Creative
"Grant Baldwin grant is longtime friend associate Someone I've known in followed For for a very long time and he has a new book. It's called the successful speaker and we're GONNA be talking with him about that today. Grant welcome to the excellent great podcast. Todd it's an honor to be here I've a Huge huge respect for you and appreciate you. Let me hang out with you. Yeah so so I would love to hear a little bit about your background and a little bit about your story. You know because you didn't you didn't come out of the womb as a speaker as a professional speaker. It was it something. So what what? What was your journey like getting to this point? Yes if we go way back in time in high school I was really involved in my local church and my youth. Pastor had a really big impact on my life and he was a A phenomenal speaker and So really kind of caught my attention of like I want to do that. That seems like a cool gig and so That's kind of the path I was on for a little while I was I worked at a After College I worked at a local church as a youth pastor Actually while I was in college I worked for a guy who was a professional speaker and he was doing sixty seventy gigs. A year and I kind of helped on the back end With with travel and logistics contracts and helping books and stuff and so it kind of got to see like okay. This is actually a thing. You know And so as a youth pastor I had a lot of opportunity to speak felt like I was decent. Wanted to do more of it. No idea what to do from there So that certain meeting some other speakers who were who are doing it and and I just started again more and more realize like okay. This is like a legit opportunity that exists. You know it's not just the you know this. This random person the local town who speaks at a few things here and they are like you could actually make a really good living and and make a big impact By being a speaker so I sorted pursue that and over the next year to Really went all in on it and went from doing zero gigs. Every everyone starts at zero And to the point where I was doing. Sixty seventy gigs. A year and really really enjoyed. It was a lot of fun And then eventually got to a point where I had. A lot of people are asking me like. Hey I've I've seen how you've built your business. I want to be a speaker and for some people you know. They wanted to do the sixty seventy one hundred plus gigs a year. And then there's plenty of people who are like. I don't want to do that many like I have a a fulltime career. I have a job or a business or family or whatever that That would prevent from wanting to do that many but I would love to do two three four five gigs a year. I don't know how to find those gigs or the charge. What to speak about or who. Who Book speakers are that whole world? And so that's that's Where we really started. That transitioned more than the training side of of working speakers and teaching them how to find Speaking gigs and The the core of what we do today in the speaker labs in your business correct. Yeah Yup Yup everything we do is over the speaker lab DOT COM. So I know people listening right now. Your lot of people. Listening are leaders of organizations may be there Designer on a on a creative team. Or maybe they're not running a business in their thinking. Wait a minute I don't. I have no desire to be a speaker. Had that what you so. I know you're tempted. Maybe some of your attempted right now to say okay. This isn't relevant but it is relevant. Let me tell you why because all of us have to present ideas in order to win business in order to persuade people in order to in some capacity advance our cause. We all have to learn how to do that. And grant is a master at that helping people get to the core of what they want to communicate and then presented effectively. Whether or not. You're you know whether or not you're trying to get paid for a specific speaking gig. So what I would like to do is I would love to talk about this speak. Acronym is an acronym with him. When he they call that one that's SPA. It's like Okay Maksim. Okay good so let's talk about what that what that means. So the first step is select a problem to solve. This is the place we recommend that speakers begin is by selecting a problem to solve so again whether you're a professional speaker or maybe you're in an organization that you have to present on something. How do you recommend people begin to circle the airport on what the problem is that they're trying to solve? Yeah it's a great question so this is really the foundational piece and if you get this part right then everything else in the process becomes a lot simpler and smoother but for most people And again this is an exclusive digest speakers. The supplies a lot of different ways. Give you some examples in a second but the idea being that you have to be clear on two things one. Who is it that you speak to? What the specific person that you're speaking to and to. What is the specific problem that you saw for that person and the more specific more clear the more narrow the more focus? You are the easier. It is to find gigs which counterintuitive because oftentimes. We assume that the bigger than that is that we can spread the more services. We can offer the more things we can speak about the more things we can do. More hats we can wear the more opportunities we have and the reality is is the opposite is actually the case. So one of the ways we talk about this. Is You want to make sure that you are again. Not just as a speaker but any type of lake creative profession creative service professional. You WanNa make sure that you're positioning yourself as the steakhouse and not the buffet as the steakhouse and not the buffet and what I mean by that is tablets. Imagine you were going to lunch We have an option. We if we're looking for a good steak we could go to a a fait. Where state as one of one hundred different things that they offer and they're all mediocre or. We could go to a steakhouse. That's all they do you know. They don't do LASAGNA. And they don't do pizza and they don't do Salads Burger. They don't do anything they do. Stay they do one thing and they do it. Really really really well and again. It's counterintuitive. Because you think well if I'M A BUFFET. I have more options. I have more options and I'm going to draw a bigger crowd but all of the services that you're providing all of your offerings. They're ultimately going to be pretty mediocre versus the steakhouse. Who said we do one thing and we are the best at that? So that's really what you want to make sure that you're doing again. Not only as a speaker but any type of creative professional vir- saying like I do this one thing and I do this really really well versus trying to be all things to all people. So that's where Speakers have a difficult time and again I think entrepreneurs and just create a professional in general have a hard time of wanting to help as many people as possible so some speakers say things like you know who do I speak to. I speak to humans. I speak to people or you know. What are you speak about? What do you want me to speak about? I can speak about anything and the reality is that just doesn't work. Yeah well and and I think that by the way that doesn't mean that you have to just say I speak about one thing or if your business owner I only solve one problem right you. What one thing I've discovered is that I can speak about the wide array of things but I have a very specific problem in each of those areas that I solve rate so if somebody comes to me and says hey we have a leadership issue. I can take great. I can help you understand how to motivate the people on your team from a leadership capacity. That is something that I'm really good at teaching leaders. How do that's a problem that I solve right very specifically or creativity? Oh well you know. We're really struggling. I can help your team generate more ideas more efficiently more effectively. You know like those are specific problems versus just talking about creativity. You're talking about leadership talking about these. Those are not problems to be solved topics to be addressed right very much so again. Remember like you. You're touching on there that you are in the problem solving business and so you have to be providing some type of solution to that so sometimes you know. I'll I'll hear speaker say I wanna I wanNA tell my story at this crazy overcoming obstacles story that I wanNA share or I wanna just only be a motivational speaker and does motivate people or is want people to be happier and like all those are like well intention but you have to again. You have to position yourself in a way that you are solving a very specific problem for a specific audience. Yeah absolutely I love that insight so the second part of the speak acronym is prepared. Deliver your talk. How say that? Somebody's going in to give a client presentation right. They're going to go in. They'RE GONNA try to pitch business or something like that or maybe they are giving a talk for a group. Maybe they're giving at an industry conference or something. They've been asked to speak. What are the first steps that you need to take him preparing your talk? Yeah you really want to begin with the end in mind and figure out. What's the point of the talk? And where's the talk going to go so it's kind of like if you thought about it like a road trip. You know you wouldn't just get in the car and start driving and hope that you magically end up somewhere that you intended to you're gonNA figure out what's the destination and they were going to reverse engineer and figure out what's the what's the best possible way to get there so as an audience you. WanNa make sure you pick everybody up at the same spot and you drop everybody off at the same spot So you really have to figure out why. What's the main idea? What's the point that you're trying to a communicate? Are you trying to get them to act differently or think differently or feel differently? Or what the action that you want the audience to take so wait to kind of think about. This is an audience as always asking themselves to questions. And we've done this. You know you and I have been an audience as everyone. Listening has been an audience before anwr always asking two questions. So what and now what? So what now it? So what? How does this apply them? And that's a great story. I'm glad that that happened to you. I'm glad that you're businesses successful. I'm glad that you overcame that crazy. Obstacle so how. What does that have to do with me and now let as a nice story? That was interesting those inspiration on those funny. That was a whatever the the adjective is now. What am I supposed to do as a result of this as you're working on your talk Always be thinking through those two questions. So what and now what? Why is this matter to the audience? And what do I want the audience to do as a result of this do you? So I've heard varying degrees of passion on both sides of this issue and I would love to hear your perspective on the idea of scripting a talk before you give it. Because I've I've heard some people say no absolutely not it ruins your spontaneity and other people say no absolutely. You must do in order to really know your material. Well so where. Where do you fall on that spectrum? Yeah I recommend scripting it but I don't recommend reciting it as such and what I mean by that if I were to ask you to. Tell me about Your Mary tell me about whenever you proposed to your wife like you could probably tell me that story off the top of your head but if you said. GimME FIVE MINUTES. Let me just sit down. I'm early GonNa think through the details of that. What did we say to each other? Where were we? What was the setting? What was the weather? What was who did we call immediately? Who Did we talk to? What was everyone's reaction? You could probably come up with it and tell a better story because you really took some time to think it through so I like to approach it that way. The the thing I would remind people of is whenever you manuscript it out that again you're not trying to read that verbatim like it's it's possible that that You know we've all seen speakers who are so robotic and it just feels like they're in their own head and they're just trying. I forgot my line. I forgot my word. And you're not you're you're a human being talking to a collection of other human beings so you want to speak like that you don't need to just be reciting something and so sometimes people worry like speakers. Were I would if I forget. You know what if I get if I if I say Something wrong or if I forget the the main idea that I was supposed to you or I forget the story or anything like that remember. It's like you know if we were singing the national anthem right now and you butcher. The words like everyone knows it but whenever you are speaking from stage nobody has a script. Nobody knows where you're going if you do the points out of order if you forget a story or if you forget if a flood a punchline nobody knows the difference so I think that I take some of the pressure off yourself so I recommend that you. Have you have a a manuscript that you? You're confident in Juneau..
"baldwin grant" Discussed on The Accidental Creative
"Everyone. Welcome to the PODCAST. My name is todd. Henry I am your host. Also the author of a bunch of books. The accidental creative die empty louder than words and the book. Hurting Tigers which is about how to create an environment in which the creative process thrives. Especially if you're responsible for leading a team of creative professionals in here on the show we talk about you. Talk about your creative process. We talk about how to be prolific brilliant and healthy in life and in work. And sometimes we talk about some of the specific skills that we need to develop in order to be able to thrive in our role as creed on-demand professionals. If you have ideas which most of you do. And you have maybe initiatives that you want your organization to take on. Or maybe if the pitch those initiatives to clients well listen. I is are great but until you're able to share those ideas effectively with other people in some capacity. They're not gonNa do anyone any good. You an idea that sits in your notebook or on your hard drive is not going to create any kind of value in the world unless it's shared with others and so on today's show we have grant. Baldwin grant is the author of a new book called the successful speaker and he spends a lot of time helping professional speakers. Figure out how to take their message to market but the big chunk of our conversation today was about how to craft your message. How the present what you're doing in a manner that's GONNA be compelling to other people so granted I talk a lot about shaping your message. Crafting your message figuring out how to present your message in such a way that it will be received by others so even if you're not a professional speaker which most of us are not. This conversation is going to help you figure out how to get your ideas into the world where they can be of value so we'll be talking with Graham Baldwin author of the successful speaker here in just a minute before we do you know..