35 Burst results for "Avery"
CoinDesk Podcast Network
A highlight from GENC: Driving Social Impact Through Emerging Technologies | A Conversation with Laurie Keith, VP of The Ad Council
"To part be of this. Gen C is the generation of the new Internet. In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer, and collectibles, both digital and physical with on -chain provenance. It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us. It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to the people who were raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy, and how they look at the hybrid, digital, and physical spaces being built all around us. And finally, how they reimagine their relationships with the communities and companies they interact with. We focus on how brands, large and small, are building for these audiences. Welcome to Gen C. Avery, we are back. Last week we took off because of Fashion Week and scheduling. So happy to see you. I never like a week where I don't get to see you. So how are things? Things are great. It is back to school season, full in the swing. Summer's over. Labor Day's happened. Everything's happening all at once, as it always does towards the end of the year. You know, it's like a sprint between now and the holidays. How about for you? Yeah, you guys must be so busy, I'm sure. Yeah, it's pretty crazy. Got some travel coming up. As we all know, there's way too many conferences in crypto, and we seem to get involved in a lot of them, and some of them are amazing and great partners. But they're all over the world. Concord doesn't exist anymore. We've got to find ways to travel faster. My new thing is really wondering where the sub -four hour flight anywhere in the world is. Google Flights, man, can tell you anything. I love that. But I agree, the next emerging technology we need is teleportation. That would be very beneficial. We'll invest. So I know you were at the Roblox developer conference, was it, last week? RDC, is that what it stands for, by the way? It is. RDC, Roblox developer conference. Okay, cool. So I know you were there last week, and I want to hear your thoughts on it, but I also want to hear your thoughts on a story that I was reading at the beginning of the week, which I think came out of RDC, which was that the Roblox CEO was predicting that people are going to meet and start dating all because of Roblox, in addition to many other trends. Did you see any of these developers dating at the conference? I did. So this was my first RDC, and I went because I was interested to hear from the people who are really building and creating in this space. And as part of my job, I love to sit down with the people who are actually making this stuff happen, hear their stories, hear how they got interested in this, how their businesses work. And that was my sole objective at RDC. It wasn't like I was speaking, I was really just there to listen and learn. And I met with maybe 25 different game developers, teams, creators, influencers in the space, and asked them what motivates them to build on Roblox, how their virtual economies work, how they build their following, how they engage their community. And I learned a bunch of things. A couple of things that really stood out to me, though, is Roblox has a thriving creator economy. A lot of the folks that I was meeting with are coming from all across the world, and they're building their business on creating with their communities, building whether it's a game or an experience. And there were a number of different sort of Roblox creator economy initiatives that the team talked about rolling out between subscriptions and the expansion of their limited products, and also expansion of their communications products, which kind of ties into what you're talking about with dating. A big takeaway for me is also Roblox is looking to age up both as younger sort of gamers get older and stay on the platform longer and attracting an older crowd. Little known fact that I think nearly 40 % of Roblox users are 17 -plus, and Roblox will soon be rolling out features that verify your age and then enable things like dating experiences. So expect the We Met On Roblox coming up, and that's not too surprising. I did meet one couple who had met on Roblox there, but I've also met people who met on vFriends Discord and actually, fun fact, had the first ever known vFriends baby, this couple who met through vFriends and actually got married and had a baby, which is so nice. So people meet in these virtual online spaces like more and more, and Roblox is leaning into that and leaning into enabling that level of communication. So it might be surprising to some who think Roblox is just for kids and for this younger gen alpha audience, but the reality is 17 -plus folks are on Roblox, they're spending two hours a day, and of course they end up meeting people and falling in love as people do. So I, you know, had a ton of key takeaways, but those are two that really stood out to me. Creator economy is super real on Roblox, and it's not just for kids. And correct me if I'm wrong, they look at the creator economy not just being designers, but it's also game developers, it's people who are designing digital assets, both physical and virtual. I thought that was really interesting that one of the predictions was that there are going to be creators who actually sell more physical objects on Roblox, in essence like a Spotify that you still will get shipped to your house. It's bigger than I think we think for those of us who are not on day in and day out. I also sort of look at it a little bit, and again, correct me if this analogy is wrong, but I think about all the businesses that were built on top of Salesforce. Salesforce took away a lot of things that people were having barriers with in connecting with their customers, and Roblox, in essence, are building a tool set to connect with customers that are just connecting with them virtually, but that doesn't mean you can't have a real relationship with them. I think that's exactly right, and I think that we're also going to see an increasing number of brands and creators developing these digital -first products and experiences that might not need to have a physical twin. Right now, I still think we're in this place because our mindset is like, oh, there has to be a physical link, but does there have to be a physical link? I think that's something that we'll increasingly see sort of dividing. The thing that I still keep thinking about, which I don't think there's an answer, and there may not ever be an answer, but real life is still where we exist every day, Right. And I know that was a very deep, profound statement I just said. Really insightful.
CoinDesk Podcast Network
A highlight from GEN C: Dressing the Digital World With Derek Edwards, Nick Gonzalez and Megan Kaspar
"Gen C is the generation of the new Internet. In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on -chain provenance. It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us. It stands for community and digital citizenship and the new set of transparent and trustless tools being built to govern them. These are the people who were raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy and how they look at the hybrid, digital and physical spaces being built all around us. And finally, how they reimagine their relationships with the communities and companies they interact with. We focus on how brands large and small are building for these audiences. Welcome to Gen C. Welcome, everyone, to the special episode of Gen C. We're about halfway through Fashion Week here in New York City. So we thought for this week, we would feature a special conversation that was had at Consensus this year called Dressing the Digital World, Cutting Edge or Out of Fashion, and features a group of people who are really some of the smartest minds in the idea of digital fashion. It has Derek Edwards from Collab in Currency, one of the sort of big brains who talks about the idea of ownership of digital assets and where we're going with trust -minimized databases and on -chain recording of transactions. We have Megan Casper, who's one of the leading voices in digital fashion, also a founding member of Red Dow. And we also have Nick Gonzalez, the co -founder of UNXD. UNXD and their team help bring large brands into the digital space. Folks like Dolce & Gabbana, Valentino and a bunch of others, really an amazing group of technologists. A couple of notes. This was recorded live at Consensus this year. It is in front of a audience, so you might hear a little bit of room noise from the conversation. In addition, there is a video component that is playing behind them, just some of the assets that they're talking about. Not necessary to enjoy the conversation, but if you want to, we will have the link to the session in the show notes. So if you want to watch it instead of listen to it, all you have to do is register for a Coindesk account and that should give you access to the video. But we just thought, given it's Fashion Week, we are ready to bring you an amazing conversation all about digital fashion. Avery and I will be back next week with some amazing guests and we have a really amazing lineup of guests coming over the next bunch of weeks, which we're excited to share with you. So with that, I hope you enjoy this conversation around digital fashion from Consensus 2023. Welcome. Thank you guys for joining me. So topic today is dressing the digital world, cutting edge or out of fashion. I think we are all probably on the cutting edge side of it, but let's just set the stage. Let's introduce yourself and we'll go from my side over this way. All right, Derek, you go first. No, you're ready. I say who you are, how you fit into this world, and a little bit about what your background is. Who wants to go? Megan's got this. Megan. Hi everyone. Thank you for coming today. I'm Megan Casper. I am one of the founding members along with Derek of RedDow, which is the world's first digital fashion focused Dow. And we invest in and incubate and purchase digital fashion items and platforms to help proliferate the narrative around the digital fashion opportunities. Hey everyone, I'm Nick Gonzalez. I'm a co -founder of UNXD and we're writing the next chapter on luxury in the Web3 space. We are probably most well known for a partnership with Dolce & Gabbana, creating the first couture collection on chain, Collezzione Genesee, of which RedDow was a buyer and participant. And most recently, we're bringing Dolce & Gabbana from kind of the Web3 space into the Web3 gaming space with the launch of Masana .xyz coming up this year, and just announced a partnership with Valentino, one of the hottest Italian fashion brands out there. My name is Derek Edwards. I'm a managing partner at Collab Currency. We're an early stage Web3 investment group. We invest in some of the leading consumer Web3 projects at the seed stage. So some of my favorite products, things like Artblocks and Super Rare and Gallery, and also a co -founding member of Tribute Dow, which is focused on fashion and digital fashion and Web3. And then related to digital fashion, early stage investor and some of the products that are helping build out this industry. So things like IYK and 90CC and Shibuya Brand and Ready Player Me and things like this. So great panel here. Very excited for the combo. Awesome. And so I want to set the stage because you were all involved in that sort of iconic doge crown sale. And that was historic. I think it was over 400 ETH you bought for. And that was 2021, real high peak. And how has things changed since that moment for you? How are things evolved? We're two years from that. Obviously, the sales of that magnitude aren't happening right now. But, you know, do you think we're going to return to that? Where have we gone? And whoever wants to start up on that. Do you want to provide context on what it was? Yeah. So the doge crown is more than just, I guess, a meme. It was an actual physical item that was part of the Collecioni Genesee Drop that was based around Altamota 2021. It's a really fantastic crown. I think if we have a photo of it, that's probably going to come up. Both a physical and digital item. And this was really when we were creating something with Dolce & Gabbana, we really wanted to make something that started at the pinnacle of what fashion was for the brand. So we started with Altamota. So with the couture collection that they did. And this was a really beautiful piece inspired by the city of Venice and the doge palace that's there. And it had this very nice crossover with doge and doge coin. So it was a little bit of a wink and a nod, but was really exciting to collectors of both fashion and the Web3 space. And that's, I think, where we saw when physical and digital were combining. That intersection that's happening technically also happened in the cultural space as well, as we saw so many people in Web3 looking for the next phase of what was happening once you could tokenize items. Yeah. And as a member of Red Dow, we were most excited. This was our inaugural purchase. So we purchased the crown and the auction and also two of the jackets that were just shown. The jackets are purely digital. And this is the first time in history that a high end luxury fashion brand launched any initiatives in Web3. So that was really our moment entering into Web3 from the luxury standpoint. And at Red, we were really excited about that purchase. I know I was going to say like from an investment point of view, sort of like, you know, what was yours? Yeah, so I'll just say like since 2021, which is, I think, the question you teed up, I would say behaviorally, I think I continue to see the same things that I was looking for in 2023 that I was in 2021. I mean, this idea of digital objects having value, I think is something that has been around for decades. So I was an early player in some of these Internet economies, things like World of Warcraft, things like Diablo 2. And there were markets that would form for digital objects, whether they were armor or swords or skins. And these would be priced off market. But these digital objects didn't live on a trust -minimized database like a blockchain. They lived on a server, a private database. And over decades, we've continued to see behaviorally the same things happen. So just listen to this awesome talk right before this. There's Spencer from Yuga who referenced Counter -Strike skins, which continue to sell tens of millions of dollars worth of skins every single quarter. And these are not objects that live on a blockchain. These are objects that live on a private database. But there's still a demand and a growing demand by younger audiences to want to flex, to want to own, to want to curate their identity in these digital spaces. And so things like this drop and things like a lot of the images that you'll see up here is really just sliding into this grand trend line of younger audiences wanting to participate meaningfully inside of these digital economies in ways that help shape and inform their identity. And so I have seen nothing over the last two years than an acceleration towards these behaviors and couldn't be more excited about the things that are being worked on to optimize around this. I think it's a really interesting point you made around the Counter -Strike from the last thing. And we've seen that there's been black markets for skins, but they're not on chain. And this is a way to have these verifiable, legitimate things. And I think that's one of the things that I think is interesting about bringing Web3 to fashion is that ability to have providence. So is that something that drew Dolce & Gabbana to the project? 100%. I think it's a question that comes up with every fashion brand, particularly a luxury brand that we work with. If you're creating an item that is so exclusive and so valuable, if it's a one -of -one in real life, now it can be a one -of -one digitally as well. And that providence is stored on the blockchain. So now, Red Dow and the other buyers of Cholezion and Genesee have that piece forever for as long as Ethereum is operating. I hope it does. I'm not worried about Ethereum. Yeah. And then now that's expanding even further, more and more into the digital space. So I think if 2021 was about couture for us, 2022 was about ready -to -wear, and then now in 2023 is really about expanding into that gaming realm, that digital kind of looking towards what's going on in the digital space and helping enhance those experiences. I think we always say that people spend their money where they spend their time, and people are spending more and more time on gaming than they ever had before. You're looking at a quarter of a trillion dollar industry that has about 50 billion in cosmetics every year. It's going to be relevant, just like emerging markets were relevant to fashion brands as buyers coming out of China, coming out of all around the world. The same thing is going to happen in gaming. People are going to want to enhance their experience of those games. They're going to want to connect to those communities. And fashion is part of that. Great. And what do you say to sort of the skeptics of the people who are sort of saying like, well, that seems like a lot of money to spend on something that I can't physically hold. And we'll come back to the physical part of it. Like there are the connected pieces. No, Megan, go for it. I'll pick up. Megan. Well, you know, if you look at the amount of people in the world that are, we're all netizens basically. There's over 4 billion people using social media. And, you know, I think social media and gaming are going to merge into this social reality. And as we get to device disruption from our smartphones handheld, some near eye wearable, or even a brain computer interface chip, I think that, you know, the dematerialization of physical reality that's happening will be incremental over the next 10 or 15 years. So the generations that say, you know, digital is not as important as the physical, this really doesn't speak to them. This is more for the younger generations. And I feel like as millennials, we're sort of the bridge between, you know, the old paradigm and this new paradigm and the wave of dematerialization. Yeah, brilliant. The only other thing I would add is we're heading on a one way train right now. And it's like the convergence of multiple trend lines. It's the fact that a younger demographic wants to curate their identity in digital spaces more than they want to curate it in physical spaces. And those represent like this generation's next consumers for these objects. The second is the hardware constraints are now being relaxed, such that more immersive experiences around how you shape your identity can be enjoyed by larger groups of people. And as Megan said, we're just spending more of our time in these digital environments than we ever have. I mean, I've been saying this for years, but we've already been in a metaverse light. We are on Zoom calls all day. We're on Twitter. We're on Facebook taking photos of our physical self so we can curate our digital identity. We're already doing behaviorally the things that an immersive metaverse like environment should look like. It's just all built on private databases and it's all being patched together by bad technology. But the truth is blockchains are just a settlement layer for digital ownership. All of the information that we're using on these private databases will one day live on trust minimized databases for the benefits that we all know. There's interoperability, there's composability, there's price discovery. And these trend lines are all converging very quickly. And over time, I think it'll be shocking when folks start realizing a non -trivial amount of the world's GDP is going to run on blockchains and it's going to be digital objects and digital value. Yeah. And that really brings up something Megan, I know you've posed in virtual fashion. Can you speak a little bit about where does that come from and how do you see that growing? Well, it's still very early, but one of our portfolio companies, Dress X, they use 15 different use cases for digital fashion, which is the most out of any digital fashion company that exists. And just to sort of show their capabilities, I was the first human to wear a digital fashion NFT on live television in 2021. And then I was also the first human to be featured on the cover of a magazine wearing high -end luxury fashion. So Fendi let us superimpose digital clothing onto the photos of me. And those are just two ways that someone can use digital fashion, but people are valuing their digital identities more than their physical. And as we begin to value our digital more and more, we'll really care about the way that it looks and how we're able to show our ownership of items. Because today, the outfit that I'm wearing, the designer has no idea where I'm wearing it, who's seeing it, where it's being posted. But all of that post -sale consumer data and analytics can be now collected, put on chain, and then hopefully the wearer can be compensated. So there is definitely a lot of business models and new business model disruption that will come out of all of these use cases. Yeah, I think that really touches on also something I think we touched on when we chatted before, that idea that you start to build a community. And how is that something into all of what you're working on, but that you do get to know, not just someone who walks in the store or hands over a credit card, but you actually start to build a relationship with these customers. I mean, how does that fit in to sort of, you know, Nick? Yeah, I mean, I can take that first. So I mean, I think that this is a new experience, particularly for luxury brands. They know that they missed kind of e -commerce going online. They knew that going into Web 2 was a new experience for them, which was kind of the user could go from purchasing your products online to commenting on what you're posting online. And then now it's a whole new level of interaction that's happening through Web 3. So we have a Discord server that we're managing. That's tying into Twitter. We're doing Twitter spaces. Davide Segeri from Dolce & Gabbana was just today had the first time somebody from Dolce & Gabbana was authorized to speak on behalf of the brand in our Discord space. So it's a new experience. But the power that it's tapping into is the fact that now people are not able to just become consumers of an item and have that relationship end once they leave the store or fear that they're going to be harassed through email spam or something like that. Instead, now they're truly owners of the object that they bought digitally as well. And that creates a new relationship that can be scaled through software. So you can kind of create this digital intimacy, I think, that brands have been so good doing in the real world when you visit a boutique. Now that kind of ownership can be proof of ownership so that now when they're online, I can identify somebody like Megan who's living in the future. It's seriously like you hopped in a time machine and this is what everybody's going to be like in the next five to 10 years. And we can identify all of our holders and then help give them new items or help reward the people who are the biggest collectors or promoters of the brand themselves. And this is all evolving. It's not just going to necessarily be about one thing, but it's going to be about all these things that are leveraged through the power of digital ownership. I'll anchor this to a real world example, which is 90cc. It's the hat I'm wearing right now. And inside of this hat, there's a little nine right here. There's a little NFC chip in here powered by IYK, which is a software resolver layer for NFC chips to interact between the physical and this blockchain -based database. Once you actually have that tie between a digital asset that lives on a blockchain and a physical that can be linked to it, you can start to create very interesting experiences that could be pushed to this end user. There's a proof, there's a provenance that exists now. There's also a marketplace that can form on top of these primitives such that anyone can create a module through IYK to be able to push new experiences with the creator's intent, like a game. And that game could have score, and that score could have a leaderboard. And you can now start to see how brands can communicate with their end users post -purchase in a way that just wasn't previously possible because we now have this provenance that exists on this permanent, immutable, trust -minimized global database that we've never had access to before. And that's a very powerful primitive. 90cc is really just starting to scratch the surface of what they can do there. But there's all sorts of experiences, value -add, communication that can now exist between creator and owner of a physical object in a way that just didn't exist before. And I think that's some of the tie that I think is really exciting here over the next couple of years. The chips, are they washable? Like if you have a new shirt, are you going to ruin it when you throw in the drive? I've never washed this shirt. I'm going to wear it forever. No, they are washable, retains perfect usage. So they're pretty durable. Great. But yeah, I think that that sort of interaction in real life sort of connects these communities. And back in the 2021, again, there were the ape fest. Do you see that as kind of like gatherings by brand, sort of something that's going to return? I think it's sort of faded away a bit, but do you think that's going to rise back up? I think that wallet adoption, that's one of the biggest trends that I'm watching. And I think that it's going to take more people using wallets and being able to interact with the wallet in an easy, streamlined, simple way. Right now you have like rainbow and metamask and a few others, and they're just the barrier to entry is not super streamlined and easy for consumers. And when I think about web three versus web two, we have pretty streamlined consumer capabilities when it comes to buying things online. And I think that web three will just make it much easier. So instead of logging in and typing in all of your address, your credit card payment, I think that it'll just streamline that connect wallet and then immediately take out whatever the payment is. Hopefully your address will be saved on there. And it'll be a one click purchase and streamline. And then everything you own, like the receipts of what you own are now showing in your wallet. And you can share that from a standpoint of digital flexing or just have that for different ways of optimizing ownership and taking leverage against things that you own. So imagine 30 to 40 percent of the average American's closet goes unworn. Most people don't even know what they have. That's why they're continually shopping all the time and buying new things. Well, if you have everything in one place, you can see it and then you actually know the value of your closet and the value of your assets and you can take leverage against them. This gets pretty interesting. I actually love that. My husband actually works for StickFix, which is sort of like, you know, curating things, but they don't know what you have in your closet. And that was something we've talked about in that idea that you could let people sort of help you out curating. Like, do you think that's something that would come in? So, you know, multiple brands working together to say, like, all right, everyone who wants to be in will help you create outfits, will suggest things. Do you think that's something that's possible? I mean, just came to me, but I think that's super interesting. I think A .I. will have a huge play in that. You know, the Web 2 apps like Stylebook that catalog your clothing. I think that we'll have another application and layer of A .I. in there. So, A .I. and blockchain, I think, are huge components of what we're gonna experience with Web 3 consumerism. Yeah, I totally agree. The only other thing I would add there is we're now taking these physical objects that have helped shape identity and we're creating these digital representations of them in a very inexpensive way. When you start putting what has previously been physical into a digital environment that's programmable, that actually demonstrates provenance, that can be read by anyone on a global public ledger, all of these things are gonna mix and match. These ingredients are very powerful. And new types of products and new types of services are gonna get created, many of which that leverage models and LMs to things that we can't even dream up today. But, like, the fact that we're now digitizing the world onto this public database is an unlock that I think people don't quite recognize yet. It's gonna increase the types of products, the types of services, the terms of these markets in ways that just aren't really conceivable right now. I could just actually add one thing to that. Getting back to the point about, I think I've been talking about the connection between the brand and the community, what's also within the community themselves. Now that people can identify who is a holder of a piece of Dolce & Gabbana, the DG family boxes or any of the pieces from Riel de Parallella, they can start connecting with each other. And to the point around A .I., we just had this year with Metaverse Fashion Week, we had a fashion competition where actually people from the communities were designing pieces that could then be featured as part of the Dolce & Gabbana collection there. And one of the members of our community actually used A .I. to help create, you know, he's not a designer per se in the traditional sense, but he has enough of a way around computers and enough taste that he went and used A .I. to actually generate an outfit that was good enough to be selected as one of the finalists as part of that. So it's already here, I guess is the key. It's just not evenly distributed, I guess, as I was saying. No, I think that's really interesting, especially because I think, you know, you think of luxury fashions as highly controlling of their brand image and their IP and that, you know, Web3's ESOS is decentralized. So the idea that we're starting to allow people who are proven sort of brand ambassadors or brand fans participate in the ecosystem is really interesting. Do you think we'll see more of that? Do you think there'll be some kind of, you know, real tension points? Like, I think Dolce & Gabbana is, you know, at the forefront of Valentino coming on board. Nike, you know, coming in, there's a lot of brands who are sort of like welcoming sort of that thing. You know, they had a competition that curating Instagram so they could get people in. But I'm sure there will be brands that are sort of like, you know, we're Chanel. I don't know Chanel if they're into it or not, but and we don't want that. And do you think that is against the Web3 ESOS? Like, how do we decide that deal? I think it's a spectrum. I think it's something that brands will ring fence in the way that they're comfortable with. Sometimes people interject into social media and don't want comments. So they, you know, turn those off on the different platforms, but then they lose out on all these other great interactions. Dolce & Gabbana has been very forward thinking and as a consequence, they reap the rewards of that. So I think it's going to come down to the brand themselves, I think, as you're correctly hinting there between Chanel and others. I just wanted to add, I think it's important for people to recognize the level of success that has happened with UNXD, bringing in Dolce & Gabbana and Valentino. So if you look at luxury fashion specifically and artifacts, we would not put this in the category. But aside from artifacts, UNXD has had the most amount of revenue from a Web3 initiative with a luxury fashion brand. So I think that that's a pretty interesting data point. And I think that we're going to continue to see more and more brands enter the space as the use cases expand beyond just speculative asset investing and beyond just gaming. Yeah. And I'll add one thing, which is I think luxury fashion is a category that will be immense and will be valuable. And these are pioneers of what's happening in that space right now. But I will also say that fashion isn't just luxury. Right. And I wouldn't call myself a luxurious person. I'm wearing chucks right now. But this was all a curated choice when I woke up this morning to wear this CyberRucker shirt and these jeans and these shoes. And that choice is a choice of fashion. In the same way that me using a CryptoPunk on my profile photo with a MeVit behind it and a ChromieSquiggle flying behind me is a choice to curate and present my digital self. And there's going to be lots of those choices and lots of brands are going to start interacting with Web3 in a way that is what I believe to be fashion, even if it doesn't fit into the category of luxury fashion. And so I think this technology is very democratic. It's very open. It's very permissionless. But I think the thing that I want to convey is just a slight reframing is, you know, we all woke up this morning and made decisions to curate our identities and ourselves. And this technology will allow us to do that, curate ourselves in a digital way to a global audience. And those decisions, by their very nature, are fashion decisions and identity decisions. And this is a technology that will expand to all brands. I love that. And I think that's very true. And it sort of speaks to the democratization, but you know, it does allow people to sort of curate it on a much broader spectrum than just, you know, high end luxury fashion. I know that is the title here, but I do think fashion is broader than that one aspect. And do you think, and we talked a little bit about this, that there is sort of the ability, I know that, you know, I told you about ready to wear, but they're not quite like, you know, consumer mass market. But do you think that this in the future would open up more opportunities for aspirational people? Like we talked before, I copied a Dolce & Gabbana gown for my prom dress because I couldn't afford the real one. I had the dressmaker make it. But, you know, I would have loved to have been able to buy in now's today's world, you know, a digital version of the real dress to actually present, even if I can't afford the physical dress. And sort of where do you think we are going to fall on that sort of spectrum? I mean, we're seeing not just luxury, but as Derek alluded to, fashion is more than just that. And Web3, digital fashion specifically, more natively is very fantastical, gamified, augmented. And, you know, you could have things flying around you or wings in aspects that the physical really restricts you and restrains you from experiencing. So it's more of an experiential product that is being created. And we're seeing a lot of brands, not just 9DCC, but Psyche, actually, Alistair Hunt is building out a whole platform for digital fashion natives to be able to expand just digitally and not so much connected to the physical. So there's, I think, a huge opportunity for digital fashion native designers. Steffi Fong is another one who's really great. So, again, as we expand and explore more of our digital identities, we'll see more and more people filling their digital closets with digital fashion. What are you most excited about? What are the things we'll think we'll see in the next year, two years that you think we really need to keep an eye on? I think this intersection between physical and digital I think is incredibly powerful. And I think the primitives have now been kind of built and the standards are getting created for some really interesting stuff, some very meaty stuff as it relates to the physical and the digital to get created. I think projects to keep an eye on are for sure 9DCC, what G -Money is doing, IYK, Tribute -Brand .com is coming out with a very compelling drop at that intersection over in the next couple of weeks. So make sure to follow along there. And then just follow anything these two are doing. They're the gurus. I think the thing I'm most excited about is the next evolution of what we're doing with Dolce & Gabbana right now. And, of course, Valentino coming up towards the end of the year. That's Masana .xyz. And that's really a movement from what we're doing with Couture to Ready to Wear and then now into the web through gaming and adding a digital identity to each of the holders in our community. And that's something I think I'm really excited by. It's a cultural movement, not just a technological one. And it's where we're going to help bring more storytelling, I think, to Dolce & Gabbana and more interactivity in the digital space than people have ever seen before. Well, for me, as an investor in the blockchain space for over the last 10 years, it's most exciting to see wallets and wallets that have easy UI and UX come to bring more people in. And I think that the use case of digital fashion will help proliferate the adoption of Web3 and blockchain. I'll add one last thing. I swear I promised the last thing, which is I think a big, big tailwind over the next 12, 18 months is gaming and really great Web3 games getting created. And some of the identity things that I discussed previously being a core part of what makes Web3 ownership and Web3 assets powerful and a very powerful value prop. And I think we're at the point now where some of these digital fashion, the bridge to understanding this stuff is going to come through some of these immersive experiences that look like games and Web3 games. Yeah, I completely agree. Well, thank you all so much for joining me. Thank you.
CoinDesk Podcast Network
A highlight from GEN C: How Real Estate Is Embracing Web3 With Julie Allen, SVP of Digital and Creative at Howard Hughes
"Gen C is the generation of the new Internet. In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on -chain provenance. It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us. It stands for community and digital citizenship and the new set of transparent and trustless tools being built to govern them. These are the people who were raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy and how they look at the hybrid, digital and physical spaces being built all around us. And finally, how they reimagine their relationships with the communities and companies they interact with. We focus on how brands large and small are building for these audiences. Welcome to Gen C. Avery, we are back. Episode 42 of Gen C. Where does the time go? I'm coming to you from Brooklyn, New York City. Where are you? I'm at home in Miami. Look at us, both home. This is rare. Very rare. This is actually the second most popular week to take off in corporate America. The first most popular is the week between Christmas and New Year's. The second is apparently the last week in August, right leading up to Labor Day. So it's actually a nice kind of quiet week to get some work done. This is my favorite week in New York because there is nobody here. You've got the place to yourself. You can get reservations, you can get parking spaces, anything you want in New York you can get on this specific week. Well, there's been some interesting stuff happening in the world of general web three. The first one, which may be the weirdest blockchain story that I've read in a really long time, is the idea that, you know, the people who make Parmigiano cheese, which is sought after around the world, they are adding edible microchips to the cheeses so you can verify that those cheeses are authentic and they are validating them as authentic on the blockchain. So this actually, for me, was a really interesting story because this is kind of the practical use case that we had said a long time ago. This is actually a great use of blockchain. It's a public system. You can verify it. The edible microchip part, a little bit weird because I think about, you know, you're at the Italian restaurant and someone's grating that cheese over you and I'm like, how much microchip am I just getting? Right. But I did think it was sort of a fun use of the blockchain. And I guess one of my questions for you is, do you think we will see some of these kind of more boring uses, but very practical uses of blockchain coming more to supply chain dynamics to inventories around the world? Yes, I do, especially in highly sought after goods, rare goods where authentication is a real problem. So that is an interesting use case. I would be curious the durability of said chips. How exactly does that work? So I need to read further into that. But I think blockchain verification is probably the most clear use case to me of blockchain outside of crypto like Bitcoin, I would say is like the killer use case for blockchain right now. There are others and verification is one of them. I don't know about Parmesan cheese verification being a large use case. It is rather niche. 100 ,000 wheels of cheese so far have been tagged. That is an impressive number. It really is. So let's closely follow that. Let's get in touch with these cheese folks. Maybe we can ask our dear friend Mags Calla who spent a lot of time in that region this summer brushing up on her Italian. That's true. So I keep wondering about the folks who are worried that Bill Gates is tracking them, what it think that that is a case of practical innovation.
CoinDesk Podcast Network
A highlight from GENC: Dont Be An Expert, Be A Student with Sandeep Seth, CMO of Coach
"The new In Gen C. The C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on chain provenance. It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us. It stands for community and digital citizenship and the new set of transparent and trustless tools being built to govern them. These are the people who were raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy and how they look at the hybrid, digital and physical spaces being built all around us. And finally, how they reimagine their relationships with the communities and companies they interact with. We focus on how brands, large and small, are building for these audiences. Welcome to Gen C. Sam, I feel like everybody besides us is at career blockchain week. Are you also getting a little bit of FOMO? I am, but I'm also not because I've been traveling so much this summer and I have so much travel coming up that I'm like, if I get to stay home for four weeks, I'm so happy. So true. I am in Miami for the next week and a half and I'm so excited. This is that pre -Labor Day, get all of our house in order, work -wise and life -wise. So it's really nice to actually, you know, have a little bit of head's down time while everybody else is on vacation. Absolutely. Avery, I've noticed in your head's down time, you have not bought one share of Sam Yuen on Friend Tech. So what's going on? What do I got to do to get you in the Sam Yuen crypto community? I need to do that. I haven't even gotten Friend Tech set up, to be honest, because I think that I've seen this movie before on Friend Tech. And while I hope for all the success in the platform, what I don't love is the sort of like Ponzi -nomics ecosystem that I've seen happen many times before and I think can at times create the wrong incentives for people who don't have the right intentions. So that's one of the reasons I personally haven't gotten going, but I need to do that just to get my hands on the tech. I'm going to take that as an action item for myself by end of day today. So I will shortly invest in Sam Yuen on Friend Tech. Amazing. For anyone who is listening who has not yet gone into Friend Tech, it's a crypto platform on base. Coinbase is layer two, and it does allow you to, in essence, buy shares in personalities, your friends, and that share gets you into a private chat community with anyone else who holds those shares, which, you know, it's been one of the fastest growing crypto apps in a while. It's second only to Ethereum in number of transactions at the moment. They also did about $800 ,000 in fees just in the last 24 hours. So there is a lot happening in it. And one of the things we saw over the weekend was people like FaZe Banks, who's part of FaZe Clan, and some basketball NBA stars started coming on, which has sort of broken it out of just being crypto and crypto influencers. But yes, to your point, this idea of, you know, now I have to pay two Ethereum, five grand or whatever it may be to jump into someone's private chat community where I don't really know what I'm getting from them until you do, feels a little too crypto -pumpy to me. Yeah, Sam, you know my perspective on this sort of overt early financialization of things like relationships where I could just text you or telegram you or call you or do a podcast. And of course, there are oftentimes sort of other ways you financially support the people that you're friends with and you're sort of emotionally invested. That's one of the reasons why I've never been hot on this idea of like crypto dating apps and that type of thing. And like there's some things that don't need to be overly financialized, though, of course, when it comes to something like a celebrity or a community where you're like really gleaning valuable insights, I'm all for supporting the creator economy. So I need to get a little bit more hands on and get a more educated perspective because right now I'm sharing an outsider's view. But Base has certainly been the star of the summer, if you will, you know, Coinbase's Layer 2 solution. I was just walking in downtown Miami and saw they actually have outdoor ads for Onchain Summer. So got to get Jesse on here. It's awesome to see some activity happening on Base and I hope that it's sustainable. Yeah, absolutely. I've been trying to collect as much as I can in Onchain Summer really just to play with all the different brands. Atari is there, Coke is there, an amazing set of artists, DK Motion's piece, you know, 70 ,000 Mints, you know, for an open edition. Yeah, I got that one. Yeah, pretty awesome. Next story I wanted to get your thoughts on was we've talked a little bit before about AI and music, but I was reading a blog post yesterday that YouTube put out and it was about that they are actually working with Universal Music Group directly and the estates of like Frank Sinatra, the jazz drummer Max Victor, there's a global pop star Anita, Yo Gotti who's part of the hip hop world. All of them are coming in to say let's explore what AI and music can do together really as a precursor to setting up kind of set of guidelines of how musicians and AI creators can work together. And it's all kind of working with YouTube also through the lens of how do we ensure that there are creator royalties and rights that are happening within this. So I thought it was an interesting first step. You know, one, working with artists who don't have any say in their career anymore, the Frank Sinatra estate, but also working with current hot artists who are willing to say maybe there is a world where co -creation is at the DNA of part of what we do together. Do you have any more thoughts on that? I think there's no stopping the AI train and I think these musicians and the estates of these musicians are smart to lean into this and smart to be working with, you know, an established platform like YouTube to figure this out because it's going to happen anyway. It's going to happen with or without them. And, you know, to have their voice at the table, I think is critical and is ultimately going to be helpful both to educate the platform on what's possible, do things that are right by their fans and have their voices and their fans' voices heard. So I think it's amazing. I'm seeing all different types of experimentation in generative AI with music. There are, you know, a number of a platform I have been playing with a little bit. It's called like M -verse and you can, you know, say what you want and it gives you lyrics. It actually outputs like a rap. There's a bunch of cool stuff that's like happening with little experimental startups. I'm seeing a huge crossover with folks who are really into web free. I'm now really into the AI space as well. I saw NFT now now has AI now. There are so many of these, you know, I would call them like emerging tech leaders who had leaned into the space of NFTs and crypto. We're now seeing a lot of adjacencies with AI. But just like anything it comes, adoption is going to be driven by products that people actually want. And also very different to what we saw in the NFT world. I think monetization is actually a lot more challenging because this is not a place where there's an immediate commercialization. That's going to be something that comes up sooner rather than later and all of those artists are going to want to find ways they can get paid as a result of, you know, experimenting and exploring this technology because they do see one of the challenges that will be coming up shortly is like how do they make money from this? Agree on all of that. It feels a little bit to me like the frenzy is dying down a bit. Oh, it is. Actually chat GPT usage is down. The speculation is because it's summer, so kids are out of school. Well, not only is it down, but I've been hearing more in relation to text -based AI that people are finding results getting more and more suspect in the stuff that they're trying to create in the sense that GPT -4, which was supposed to be this really revolutionary step forward, actually isn't creating as dynamic output. It's kind of more generic output. There's also these theories on the fact that the more that AI is getting trained on output that's done by AI, that it continually dumbs itself down, which lends itself to the opportunity to say how much is it more of a research tool versus a creative output tool? And then even going one step further, how viable is that at research when you do it? You still have to double check. You don't want to be the lawyer who got disbarred because they were using chat GPT in order to litigate their cases. I guess I just wonder if, and I think this is a great thing, right, as the frenzy dies down, we start to see the actual use cases and the productivity side, which I know you're big on and I'm big on, start to emerge as how does this just make me a better creator, employee, thinker, writer, whatever that may be? Yeah, so we actually just said these five key takeaways of where the AI space is heading. And the first prediction is that AI excitement will wane. I think that that moment of like, oh, my god, chat GPT is magic, that is kind of like ended for a lot of people because they played around with it. And I think from a consumer perspective, there's the fun of playing with it for the first time. But then there's like actually I could just search on Google. So that initial excitement is waning both with consumers and also with some enterprises. The second sort of prediction is that AI will be everywhere. I think we're seeing AI sort of deeply integrated across so many of the day to day things that we use, whether it is Instacart or Gmail. AI is just built in already. So it's like, do I need a separate interface to utilize some of this technology? We also think that corporate strategies are starting to take shape. I know our next guest is probably going to speak about this a little bit, but so many of our partners at Viner are crafting the strategies right now of how we're going to leverage AI, both for marketing, but also this is a conversation very often not owned by the chief marketing officer, by the chief information officer, the chief technical officer. A lot of those conversations are happening of like, what's the corporate strategy around this? And we also believe that negative narratives are going to start gaining traction a little bit like what you just said, Sam. A lot of calling out the misuses of it, a lot of calling out the ethical biases. There will be a few like, oh, no, that just happened moments in the next year that I think will expose sort of the dark side of AI. And our last prediction is that AI is going to be everywhere at the Super Bowl this year. Marketers love a shiny new toy and AI is that many a brief is coming in around how do we use AI end to end to develop our Super Bowl campaigns. And I think it's the right brief, right? It's how do we leverage this technology to do something we're already going to do better, faster, cheaper, more effectively. So I think all of that is going to happen. But the initial hype is dying off in favor of, you know, really trying to understand this stuff. And what you just sort of pointed out was the fact that there are multiple different formats of generative AI and the models themselves. There's advantages to having a model that is trained on more information and there's advantages to having a model that is trained on less. Just hearing a pitch from an AI company we're considering working with on some marketing initiatives and their model is actually intentionally not trained on every single thing under the sun so it can be narrow and focused. So whether you're talking about Claude by Anthropic or barred by Google or any other of the different companies and models that they're building, each of these are a little bit different. And as you become more familiar with them, you see the pros and cons of each the same way you have pros and cons of any like media platform or other sort of tech platform that you use. And I don't think that that many people actually understand that yet. They think generative AI is generative AI and everything is chat GPT and you're like actually it's completely different if you're using meta's llama versus if you're using Einstein GPT because ultimately it's pulling from different information that gives a different output and bigger is not necessarily better.
CoinDesk Podcast Network
A highlight from GEN C: Growing A Web3 Brand With Austin Hurwitz, Head of Business Development and Strategy at Doodles
"Gen C is the generation of the new Internet. In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on -chain provenance. It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us. It stands for community and digital citizenship and the new set of transparent and trustless tools being built to govern them. These are the people who were raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy and how they look at the hybrid digital and physical spaces being built all around us. And finally, how they reimagine their relationships with the communities and companies they interact with. We focus on how brands large and small are building for these audiences. Welcome to Gen C. Avery, we are back again, as always, Gen C, not riding the wave, creating the wave. We have a great guest today in Austin Hurwitz. He's head of business development and strategy at Doodles. He was at Amazon before. He's been in the music business and really understands that ecosystem. So really excited to talk to him. But first, how are you? I am doing great. Excited to talk Doodles today. Excited about everything that's happening in this summer of on chain. Just actually walked past an outdoor billboard that is featuring on chain summer, which is, of course, Coinbase's big initiative, which you talk about. But summer's in full swing, Sam. How about you? How's life in New York? It's humid. It's hot. It's a little annoying, but people seem really happy. And yeah, I think things are great. I'm very happy that I'm not really traveling this month. I know you're all over the place. I have Europe coming next month because crypto never sleeps and crypto always travels. And crypto loves conferences. Crypto does love a conference. So there's a couple stories that sort of popped onto my feed that I thought we should talk about today. The first one, and I know we want to also address this with Austin because I think you guys were helping them, Doodles, with a Crocs collaboration, but everyone loves a sneaker drop. And it was just announced yesterday, Adidas and Bape, the Japanese brand, they're doing an NFT auction of 100 physical sneakers. You get the NFT. It's then redeemable for one of 100 only pairs, which is already going to make it a pretty rare sneaker for anyone who does collect. I know MoonPay is powering it from a commerce perspective. Is there no depth? Is there no bottom to the sneaker NFT ecosystem? Apparently not. Apparently everyone wants sneakers. Always, always, always. What I thought was interesting about that drop is in a world where I'm seeing so many brands look to put the tech under the hood, put the tech underneath, invisible, abstracted, words like that are floating around everywhere. Adidas is really leaning into putting the tech front and center and selling NFTs in a world where I was just looking at the Google trend line for NFTs over the past five years and you could probably imagine what it looks like. Interest has just dropped off so much in the world of NFTs, but I think it's interesting and it's actually quite differentiated that Adidas is leaning into this, really continuing to embrace the NFT ecosystem through their communication, through alts and through drops like this one, which are very focused on exclusivity and almost unabashedly focused on commercialization. Because it's an auction. This isn't something that's $5. I think that's actually why it's like, okay, they're doing it, they're leaning into it, they're doubling down in a world where like 90 % of people are pulling back. Right. So the thing that keeps jumping out for me is in a world of luxury collectibles, where you're seeing more and more younger people getting into that sector, and whether it's sneakers or it's wine or it's watches, I think people are starting to recognize, oh, I can actually invest in things and those assets can appreciate over time. So in that world, and I've actually been doing a lot of deep dives into this through the lens of wine, because wine actually, and I know we talked to LVMH about this weeks and weeks ago, but it's hard to ship wine and store it correctly and do all of that in investment grade wine, anything $100 or over. If you're never actually planning on drinking it, the worst thing you can do is take that wine and take possession of it. The best thing you could do is actually just keep it as an NFT, have it be in a storage facility that's at the right temperature where it doesn't move ever, and then wait until I sell it to you and then you decide I want to drink it for an anniversary and I'm going to redeem that NFT for the bottle. And so I think of that through the same lens, I look at these sneakers that I think there's something down the road in the world where half of my collection is really just a digital collection in a wallet and I don't need to physically house it. And then only when the person wants the physical asset do they get to request it. But a lot of the trading should happen in an on -chain manner that's secure and trust first and all of that. So I do think there's something really interesting. I'm very fascinated to see how much these go for. I'm not someone who will spend thousands of dollars on sneakers, but I have a feeling at only a hundred of this collaboration there's a chance these get pretty pricey. I agree with you. I'm excited to see and I also love that it's an auction so the market sets the price which I think is smart, it's strategic and it also kind of protects Adidas versus what we've seen some, you know, luxury hype drops do where they set the price and they set a specific quantity that don't move. I think this allows Adidas to treat this as a win sort of regardless of market pricing and demand. So I actually think it's a smart strategy especially how far in they already are. And the interesting layer is if you were part of the Adidas alts program of which there's a couple thousand all NFTs out there, any bid you make your bid is increased by 10 % if you hold the alt. So it actually just rewards that there might even be an interesting gamification of if you think these are gonna go for $2 ,500 that buying an NFT for $200 now may be a benefit in your bid thinking which is also like an interesting dynamic. The next areas I So there's two things that jump to mind. The first is Zynga, which is one of the most successful mobile gaming companies is about to come out with its first Web3 game. So they have a studio called Web3 Zynga, I think they're called. They have a trailer out for a project called Sugartown. And it's one where you can use NFTs, you can earn a point sort of currency that the currency itself is not a blockchain asset, the NFTs are blockchain assets. But I did think it was just interesting that the large game studios are starting to pay attention and something where, you know, just think of the people who still 10 years in are playing Candy Crush. You know, there is an unlock that will come of the folks who just love mobile games to play on the subway and planes that might enjoy the fact that maybe there's an earning mechanism to it. So I don't know if you have any thoughts on the Zynga game experience. So funny, I was actually just looking at a proposal for something for one of our partners with Activision, and they of course have Candy Crush. And yes, a lot of people like Candy Crush a lot, you know, millions, probably millions are playing it right now at this exact moment. I think it's interesting. I just don't think we've yet seen that much demand in any of these Web3 games. But if anyone can crack it, it's Zynga. You know a little bit about how the game market works. I'm sure many of our listeners do too. It's not like your first one's always a hit. Oftentimes, gaming companies will need to try a bunch to find that Candy Crush. So let's see, maybe Sugartown is it. It's gonna be exciting. And related to that, the first time I ever heard of Zepeto was through you. Zepeto is an Asian market metaverse. Yes, very large one. Very large one. I think there's 300 plus million people who are on Zepeto. And they just announced a deal with Jump Crypto to take $13 million in seed money to start incorporating NFTs and potentially on -chain currencies into their metaverse. So they're a competitor to Fortnite, to Roblox, to Minecraft, to some of the biggest ones out there just by their sheer numbers. So it feels like this has the beginnings of a big deal. We don't know if it's a big deal yet. But as I think you and I've spoken so many times that gaming may be the way that Web3 gets to the masses, and maybe in ways that they don't even know they're playing in Web3. But I thought this was like kind of a good signal in some respects. Did you have any thoughts about it? Yeah, I bet Rudy Lee is behind this. We should have Rudy come on at a certain point on Gen -C. He has actually been thinking about this for years. And we've been talking to these guys about a bunch of different things over the last two and a half years. But I think that they are looking very closely at what is happening in this Web3 world and thinking about how this can integrate with both their immersive experiences that they've built already and ones that they might build in the future. So I'm excited to see where this heads. I, you know, appreciate that they're coming in now, a little like post hype cycle, because they've been doing their homework and being really thoughtful. And the only build I'd have to what you just said, Sam, is I think it's a compliment. It's not like an or, like you have a TikTok, and you have an X, and you have an Instagram, they're all slightly different. I think the same is true for those like gaming experiences. Like just because you play Fortnite doesn't mean you won't play Zapeto. In fact, there's a lot of overlap between those audiences. Some distinction, of course, and some demographic trends. But I think increasingly, we'll see consumers playing in multiple immersive experiences sort of depending on their mood, depending how they're feeling, depending on if there's, you know, a piece of content that's interesting and exciting. Yeah, I think what you're saying is something that we always forget as consumers, but we know really intuitively as marketers, right? In the sense that, you know, if you were listening to Christina Aguilera during the day, you're also listening to Nelly Furtado during the day. Exactly. And maybe the Nelly Furtado audience was a little cheaper to get, but you knew that that's how you got to the Christina's audience in a more cost effective way, right? So I think that the AND strategy of maybe there are certain assets that are completely tied to in game, and maybe there are certain assets which get access because there's a loyal and rabid community, that I think is an additive strategy that why would you not think about it if you were in the metaverse game, which doesn't mean you have to give the keys to everything away immediately. It just says we're willing to dip our toes in and see where this goes. And then maybe it creates a network effect that becomes giant in our business. Per usual. Brilliant, Sam. I agree. Anytime I drop a Nelly Furtado reference, I... It's spot on. I was gonna say people know how old I am. So it is what it is. All right, Avery, we are going to jump into a break. When we get back, we do have Austin Hurwitz, Head of Business Development and Strategy at Doodles. Really excited to hear from him. And we'll see you after the break. All right, we are here with Austin Hurwitz. Austin is the Head of Business Development and Strategy at Doodles. Super excited to talk to Austin. There's a lot happening with Doodles right now in the world. But first, Austin, just to answer the question, what is a doodle? That's a great question, Sam, Avery, great to be here. A doodle is anything that ignites your creative expression. It's playing a sport. Anything that gets you really igniting your imagination is what we want to empower through doodling. Yeah, it's a joy to work in such a company with a mission like that. But some of them seem to be like, made of vapor, seem kind of invisible. Like I'm just, you know, and I know you've not been there that long, but I'm wondering is like from a Genesis perspective, right? Like doodle is just in my head is creativity in a nutshell, right? So was that kind of part of the genesis of the artwork? Yeah, I mean, for those that know Burnt Toast, I think his entire basis of art is around creativity. And he recently had the opportunity to also serve as a host in the doodle campaign for Red Bull. So he's always been about really expressing creativity through his art. And I think, you know, the doodles, the 10 ,000 generative PFPs are a reflection of that. So it's not just the humanoids, if you will, but it's also ice creams and popsicles and mine, which is a coffee head, which I think really identifies well with my personality. It's highly caffeinated at all times. So yeah, it is very much like joy in a variety of ways. That's amazing. And we will definitely get to all things doodle art. But Austin, we want to hear also about you. How did you get into this world of doodling? How did you get into this role? What's been your journey and what's kind of landed you as the head of strategy and business development at a company like doodles? Yeah, I had a very interesting journey. I worked in entertainment for the last decade. Coming out of school, I went to work at Amazon out in Seattle, serving as the head of independent label licensing for Amazon Music. So I helped negotiate contracts with record labels and get Amazon Music Unlimited off the ground, which is like their Spotify competitor. It was actually in this process that I started to dive into crypto. Before we went live, I had the amazing responsibility of ensuring that we had rights to everything that was going to be distributed, which for anyone who knows anything about music licensing is a pretty tall task because the data is all over the place. You have labels that have some of the data, you have distributors that have some of the data, publishers, a lot of splits aren't even put out into the world before a song is released. And so I spent weeks on end looking at the Copyright Office records to determine if we had someone to pay or not. And that kind of clicked in my head of, okay, I can see a need for decentralization for a ledger, and really sparked my interest in crypto. I wrote a white paper around the licensing implications of crypto back in 2017, and then kind of put it to bed for a little bit. The first wave didn't really work out. As people know from back then, they tried to take a top -down approach, and none of the labels were really biting on that. And yeah, so I ended up working at Amazon Music for five years. I then went down to LA to kick off Troy Carter and Susie Roode's company, Q &A, which is now Venice Music, and operated as the head of product there. So I built the distribution software to get music on the Spotify's and Apple's and Amazon's of the world, took us out of stealth mode, and then actually led our Web3 efforts as that big wave was coming around music. I did that for about two years, actually got into doodles my first week as part of really diving headfirst into Web3. And so I got to meet the founders in Twitter spaces every single day, was going to all the events, and was really trying to actively participate. And then when I left Venice, an opportunity came up where Julian had actually reached out. I was looking to expand the team and felt based on our interactions working together on the music side when he was at Billboard and I was at Venice, we had a great working relationship. So I joined at the top of the year and it's been an incredible ride so far. Love that. We certainly talk a lot about music here. I personally come out of the music industry a long, long time ago. And one of the things I ask anyone who has been involved in the Web3 side of the music is kind of like, what state are we in the evolution of on -chain music? We hear a lot of people wanting to be the Web3 Spotify, right? I think most of people don't really understand the actual logistics of streaming audio and how the economics work and how the server space question and how much amount of logistics you have to be in the music industry. So my question for you, just as a tangent, but knowing that you spent some time in this space is, do you think on the music side, we are going to get to a point where Web3 is challenging more of the Apple Music's of the world, or should we be looking at Web3 and musicians more along the lines of early collectibles and being able to say you were at the first show or you have the first band t -shirt? Where do you land on that spectrum? Yeah, I find myself oscillating between the two and I think it's still really too early to tell none of the products that are out there have really reached product market fit. But I have been really encouraged by the amount of iteration that is happening in the space. I look at a player like Sound XYZ, where they started being this effectively the sound cloud of Web3 and enabling collectors to own almost like trading cards of music as they come out. And they have like rapidly changed and iterated over time where these things used to go for an ETH. Now you can get in for like $5 where it used to be on ETH Baynet. Now you can get them on any L2 imaginable. And I think that iteration is going to continue to happen. I think it's very challenging Web3 for Music to directly compete with streaming. I think they serve very different use cases. I've always naturally gravitated towards the superfan use case. So less of the mainstream, I just want to listen to my Spotify while I go on a run, and much more of how am I developing a deeper relationship with this artist. And so I look at a company like Medallion, what they're doing and really bridging the web two and a half, if you will, the ability to create these fan communities, which are built on top of blockchain, but you can sign in with an email address, they'll create you a custodial wallet, like they really focus on not the financialization of the NFT, but much more of this is how you're going to track your provenance with the artist. So being able to collect things over time, being able to reward you as a fan, a lot of the early discussions around Web3 Music are, this was so great for the artist. And I absolutely agree, but people really had a hard time with how is this great for fans. And I think they're actually nailing a use case when it comes to fan communities that I expect to see a lot more traction on. So that's kind of how I'm evaluating the space right now. I think we're going to see more and more artists jump on board, particularly as they want to have a direct relationship with their fans and fans are looking to declutter everything that they're seeing on socials and build a more intimate relationship with these artists.
CoinDesk Podcast Network
A highlight from GEN C: Understanding Web3 Talent and Opportunities With Lesley Silverman of UTA
"The new In Gen C. The C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on chain provenance. It stands for culture and characters, the ones we play in games and the companion ones that AI is building alongside us. It stands for community and digital citizenship and the new set of transparent and trustless tools being built to govern them. These are the people who were raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy and how they look at the hybrid, digital and physical spaces being built all around us. And finally, how they reimagine their relationships with the communities and companies they interact with. We focus on how brands, large and small, are building for these audiences. Welcome to Gen C. Avery, we are back. Episode something. I don't even know what number we're at. I think 39. A lot of episodes. A lot of episodes. I'm very excited for this one for a couple of reasons. The first is we have Leslie Silverman, who's the head of Web3 from United Talent Agency joining us a little later. Leslie is someone I started to talk with probably two years ago about this stuff. Always has a lot of opinions, represents a lot of the big artists in the space and is someone I think really brings a lot of sort of intuition and knowledge. Would love to like learn more about her career. So I'm really excited to have her on. Me too. I heard she was a lawyer. She was a lawyer. I wish I went to law school now that I think about it. But still time. Still time. You could reverse age. Go back. Maybe just buy an NFT of a legal degree. Right. There's a lot of interesting stuff happening. I want to start, Avery, with saying are you prepared for Hot Chain Summer? And what I mean by that is today when we're recording this is the beginning of Coinbase's OnChain Summer, which is like a month long festival celebrating on chain activities. They're doing a ton of stuff around getting people's attention and they've also partnered with like Coca -Cola, Atari, Zora, Manifold, a bunch of the both like traditional Web2 brands as well as a lot of the great Web3 brands in creating a sort of month long experience for people to mint things, get things, meet people, follow artists. And I just want to understand your thoughts on what Coinbase is doing around OnChain Summer. One, I think it's fun. I think they're trying to make on chain happen to be determined if on chain is going to enter the sort of normie vocabulary. I like it. I think it's interesting on the blockchain, on chain, I think creates also an avenue for communication that lives outside crypto, which I think is smart for a company like Coinbase knowing how polarizing crypto is right now to sort of mainstream American investors and just in the financial services sector broadly. We did not work on that campaign. We do partner with Coinbase, but not on this. So I can't tell you any of the in depth approach or their strategy, but I think if I were Coinbase, I would be trying to lean into communication and brand building that lives a little bit outside of crypto, degens, trading audience and appeals to more broad based folks who might have a little money to spend, might have a little money to invest, and they want to enjoy their summer. And they like block parties and artists and soda and all the fun things. And I also think summer is the right season. Summer is about positivity. It's about getting together. It's about outside and groups and music and concerts. And I think it positions just tonality wise well. I like the colors. Our direction is very vibrant and fun. And let's see if they can make on chain happen. They're also the first public company to release a decentralized blockchain. Exactly. That has been a hot topic, though, as you know, I think that there's a little bit of a back and forth with the base and the optimism. And I think there's two sides to every story, right? Yeah. Well, and I think that combined with like PayPal releasing announcement of creating a stable coin actually just challenges the U .S. to sort of like step up to the plate and make a decision. To me, that is big news. Yeah. And I think that's beyond a campaign. That's beyond a marketing effort. That is a big move by PayPal. And many people don't know, but PayPal, you know, has been very crypto friendly. So has Venmo. And Venmo is, of course, owned by PayPal. And this is in the app. This is existed for years, I believe, as a method of sort of storing, saving those little increments of crypto. And I actually think PayPal kind of has an interesting moment right now. They're a bit underpenetrated from a crypto adoption perspective from that kind of low to mid end user who might have gotten burned with some of the highly decentralized, highly volatile, a little bit more risky assets over the past two years. Now it's got a little bit of crypto and might not trust themselves with, you know, to be fully self -sovereign. I think they've got an interesting place to play and to leverage the trust and scale that they have with to consumers kind of onboard some of that audience. But I haven't seen like a big marketing push around it. And I know they've been thinking about it and exploring. But with this announcement, I think that this is actually quite a BFD. 100 percent. And I think when you have big brands who are mainstream, like PayPal, like Coca -Cola, like Atari, like Coinbase, who are really kind of challenging the system, it may be one of those moments we look back on and say this incrementally brought us forward to something. And I do think that everyone in the crypto space would love to know that the government of the USA, in addition to the other major Euro governments and Asian governments, have a point of view. So just so you know how to work within those constraints, that's, I think, been one of things that's really hindered adoption is that no one knows if they're actually potentially going to be breaking the law. I think that's 100 percent right. Yeah. These kinds of things, I think, get us to something that at least makes people have to go on record and figure out whether they're comfortable with. I also think it's coming at an interesting time, right? It's coming at a time when a lot of Americans are reading very mixed reviews on crypto and blockchain. And the fact that PayPal is releasing this now, I think actually ultimately underscores their conviction in the future of blockchain and the future of crypto. I don't know, I'm sure that went through many hoops and hurdles to choose to launch this in August of 2023. But I think it really demonstrates their commitment to the space, actually. Absolutely. Another story we reported today, which is interesting because we were talking to Leslie later, who represents the artist Grimes, but we reported today that Grimes claims to have made more money from NFTs than she ever made from music, which I thought was a really interesting statement. Now, for anyone who doesn't know, Grimes did release some very sort of highly sought after NFTs during key NFT timing of 21, 22. I believe one of them went for $400 ,000, which was a unique artwork that was a one of one. So she's done pretty well in the NFT space. She's always been a big supporter of blockchain and crypto, but it actually really exposed, I think, how hard it is to make money as a traditional artist in the streaming world that she was able to make more because I think a lot of people know Grimes, whether it's through her relationship with Elon or just as a avant garde artist. But I think you and I have spoken so many times about the idea that music and blockchain still isn't really there. And the one thing that I took away from this was that Grimes is sort of still reinforcing that because where she made most of her money was still with herself as an artist, not as how many people bought a single or bought a song.
CoinDesk Podcast Network
A highlight from GEN C: From Batman to NFTs How Warner Bros. Discovery Is Building Web3 Into Franchises
"So getting back to Web 3 and knowing that Warner Brothers has a ton of beloved IP and knowing that you've invested in these communities and you continue to invest in them, even your execs are calling out Discord names, which is totally something that we do as well, too. We're like, oh, yeah, here's so and so again. We kind of like know their patterns a lot. But knowing you've got all this beloved IP, what are the next steps that you think need to happen in Web 3 for it to continue to grow and be meaningful for fans beyond sort of those blockchain natives? Yeah, I mean, it's been a crazy ride the last 24 months, right, or 30 months, just kind of watching this industry evolve so fast. And for those that lived through the dot combust in the late 90s, early 2000s, like this was so much faster, how quickly things kind of rose and, you know, kind of diverged. And I think it's a build time right now, not to use that cliche term, but I think it's, you know, really trying to remove the friction to participate in the space, both for consumers and for new companies. We actually just announced last week we're launching a form of a accelerator tech incubator with a company called Acme Innovation, where we're inviting emerging technology companies, largely in the Web 3 space, to come to Warner Brothers, meet with our executives, do a little bit of a startup boot camp, and help us solve problems that we're trying to solve. And, you know, this kind of came about through a lot of the conversations I was having in the NFT space was, if only we could do X, Y, and Z with, you know, this division in our company or this division in our company. And it's very hard to navigate those conversations even internally. And so we thought, as a company, let's come together and say, okay, let's look at some emerging technology, whether it's in the Web 3 loyalty space, whether it's in kind of embracing community management, that kind of thing, and see if there's things that can be applied across our whole company, and then eventually the industry. And so I think it's investing in, you know, not losing sight in what this can be and what, you know, not just kind of the blockchain of it all, but as your point, Avery, the broader Web 3 definition, what it could be, and keeping your eye focused on the future. To me, that's really forward -thinking, I think, of you guys as a brand. Also, to continually want to invite the folks who are building at the base levels, sort of to help teach you guys what is it they're working on, and let you inform them, here's, as a historic brand who has a lot of firepower behind it, what would it be like to see and see if there's a synergy there? Yeah, I mean, what we look at is, I mean, again, in my position, I'm privy to a lot of really great pitches and demos and things like that of stuff that's coming. And, you know, a lot of it, we'll look at it and be like, oh man, like, this is amazing. I don't know what we would do with it. But it's just so exciting to be part of it. But then you start to overlay our great brands and franchises and like, oh, what if we were able to use this emerging technology to be able to allow Batman fans to experience Batman like they haven't been able to before? You know, it's this kind of continuous hunt for super -serving the fans. And that's ultimately all we're ever trying to do is how do we keep telling these stories in new and exciting ways and celebrating the past as well? Do you think you'll ever go super -D -Gen, like Batman versus the Super Yeti or Crypto Punk 4479? I mean, there's ways we can go with this. You know, I like to consider us part of the broader community, you know, like we've done some collaborations here and there, you know, but I think, you know, some of the projects, we're just trying to do different things, you know, but there's so much overlap. Even in our own projects, we have great projects with multiple partners. We have a trading card partner, Cartamundi, also known as Hero. They have a great product. We have our back howls. McFarland Digital just launched two weeks ago. And that community of fans is just going from one to another to another. Like they're encouraging, they're seeing, they're embracing, they're more than any place I've ever seen it. I actually, I was doing a Twitter Spaces last week and it was with our partner Palm or Candy Digital now, as well as McFarland. And I think it's the first time we've ever done a public forum with two licensees of ours on the same conversation. And it wasn't competitive. Right. And so it's just, it's such a refreshing thing to see, like I was mentioning, to see this power go to the fans. Like we're all trying to collectively build something better for everyone. And it's being driven by the biggest fans on the planet. Like I'm a huge Batman fan. I'm a huge Looney Tunes fan. Like, and all the people that work on these projects are definitely like drinking our own Kool -Aid on this stuff. Like we really love to create new stuff. Sounds like a really fun job and a really special role to be able to connect fans and emerging technology to do more amazing things for fans. So on that very positive note, Josh, thank you so much for taking the time to join us and to chat on Gen -C today, sharing your invaluable insights and your career and entertainment and sharing the path that you've blazed at Warner Brothers in DC. It's really impressive. And we look forward to seeing more cool innovations from you all and your partners. And as a side note, I think it's really nice to hear, you know, you give so much credit to your partners. That doesn't always happen. So I appreciate you calling some of them out and listeners check out some of these cool brands and makers that Josh mentioned. Awesome. Thank you so much, you guys. Josh, thanks so much. Thanks, Josh.
CoinDesk Podcast Network
"avery" Discussed on CoinDesk Podcast Network
"NFTs. But I think this idea of digital first collectibles is also core to how we think about Gen -C, is this like collectible culture, but digital first, digital only, born in digital, that often can sort of expand into IRL as well. Well, and as we've talked about multiple times earlier in this episode, Reddit, which is a more web three on chain digital collectible, we also spoke with Roblox, right? And Roblox has their version of digital collectibles, which are also resellable, have a creator royalty tied into them. But those exist within a centralized system. So people want to buy things. And whether it's here, they also, I mean, what was it, Counter Strike, I just saw Ryan Wyatt had a tweet recently that there was a guy who'd been on Counter Strike for eight weeks and sort of got very lucky and unveiled a new skin that he was able to sell for $160 ,000. That was wild. That was just completely wild, right? So, but I don't think that's an anomaly to these younger Gen -C audiences, but it would be if I was telling my father about it. Right. So I do think that's where this is really a generational challenge. Cause I do think, you know, it's easy to tell someone of an older generation, Oh, look at this vintage watch or car. And they say, of course that's expensive. And then you tell them you have a skin for your gun in Counter Strike. And suddenly they're like, what? It cost how much? What was it? You know? And I just think it's like such a weird mind shift for most of them, which is about partly also about the cultural change that Gen -C is. That Gen -C is really about reimagining what culture is through lens of technology because technology always creates an upheaval, you know, and whether it was TV or radio or newspapers or movies or, you know, the internet, every one of these has come with a lot of social upheaval that a lot of people don't know how to manage. And I think that's something we have to address. A hundred percent. Yeah. I think that the cultural change, you know, component of Gen -C matters a lot. Yes, technology creates upheaval, but there's also this just like changing of the guard. The reason that like it's even called Web3 is it's this next era of the internet that's marked by these kind of core underlying principles that I think signify that cultural change. Absolutely. And Avery, the final C, which we could not not talk about is the idea of characters. And I think this is everything from our own characters that we are playing in these gaming worlds and these augmented worlds. And we will see them more and more and, you know, when we see the Apple vision pro and all of that stuff come out. But really this is also where I think the world of AI and that AI is creating everything from companions to versions of ourselves to better ways for us to work and be a productivity. So I look at this as characters being AI, gaming, non -playing characters, NPCs, our digital twins, all the different stuff that's sort of coming up that augments our own humanity in different ways, which is such an exciting and somewhat scary place to be that I'm really excited for us to both explore that more and talk with the people who are pushing that envelope further and further. Any sort of takeaways on the character side is emerging as a big part of how people express themselves online. This main character energy that might exist in real life is also existing in sort of digital versions, whether it's avatars or NPCs, as you just said, I think it's a big part of how people are expressing themselves and coming into being of, you know, who they are online. So Sam, I want to say a huge thank you to you for being my thought partner and sort of co -working how we wanted to take this because I think we started being very focused on Generation Crypto. And then we realized Generation Crypto isn't just characterized by crypto, it's characterized by so much more. It's characterized by this creator economy, it's characterized by digital collectibles, by connected consumers, you know, with this element of community and citizenship and ultimately cultural change that ties into all of it. I can't believe we thought of this many C words that fit neatly within our definition of Generation C. But the reality is that Generation C is expansive and is multi -dimensional and isn't defined only by crypto, though crypto continues to be a place where they invest, where they're curious, where they're keen across the world. Absolutely. And we also have to thank, I think, all of our listeners who, you know, week after week have come through leaving us comments, recommending folks to talk to, telling us just generally that they're enjoying the trajectory of the show because I think we started just to realize we want to make sure that we are covering what feels like the larger conversation around this. It didn't have to, you know, we weren't so specific that everything we touched and talked about had to be on chain. And I think that was a little bit of a hindrance because there's so many interesting things that are related to what's happening. And there's going to be a lot of interoperability off chain and on chain that will occur anyway. So we should make sure that we're talking about that. So with that, I'm excited to see where we're going to go. I think it's going to open up a wide array of other types of guests that we'll bring on. We hope they'll all be interesting. I think this is a ton of brand folks, I think, that want to talk about the macro versus the micro. And I think that's going to be really interesting to hear what they have to say. And just like, you know, you and I doing this journey together is always a pleasure. So I'm just excited to do that and be next to you along the way. It feels like the natural evolution of Gen Z. So listeners, we want to know what you think if this is the right direction, what you're excited about, which see you identify with the most. And of course, any guests that kind of fall into this broader purview, we are certainly always welcome guests who want to talk about on chain activity, which I don't want to diminish that continues to be something we're really excited about. Coinbase just announced a big sort of on chain messaging functionality, if we should get some of them to come on soon and share that. Because I think, you know, on chain continues to be an underpinning of how a lot of web3 native builders are constructing their ecosystems. But at the same time, we can't ignore these major, major scaled shifts that we're seeing across the sort of broader generation of Gen Z. Absolutely. And with that, we will see you guys next week. Thanks for listening. Thanks, Gen Z. Have a great week.
CoinDesk Podcast Network
"avery" Discussed on CoinDesk Podcast Network
"Yeah, I agree with that. And I'm certainly not discounting the incredible power of like breakthrough creativity, which is only going to happen through humans, at least for now. I think it's a both situation, though, where we'll see a rise of this sort of like generation of AI content creation and generative AI is the worst it's ever going to be is today. Like it's going to keep getting so much better. I look at like mid journey outputs from a year ago. I'm like, Oh my god, those are horrible. Just like, you know, I look at Instagram in 2012. And it was horrible. You know, things just continue to get better. And I certainly don't think human creativity is going to be replaced and never can be. And it almost makes it like more special, more breakthrough, when you have this sort of like human touch and emotion and context that like AI can sort of naturally never have. So I think it's a both situation. But I feel like that might have been like the straw that broke the camel's back building off of years of friction. And like, these are not necessarily all net new problems, it just have come to a boiling point. I saw a great quote, I think from Micah Johnson that said Hollywood's closed, but web three is open. And I saw him post that on Twitter. And, you know, it just kind of reminded me that like, everything keeps moving all the time. So if you are a creator, if you are like a, you know, writer is not part of this union, you're a creator who wants to put out a film or something like that, actually independent artists maybe could stand to benefit from this situation, because there will be like a little bit of an opening. Because the longer this drags on, like, unfortunately, I don't think it's better for any of the parties. No, I agree. I think you're spot on. All right, let's quickly jump to our next story, which, you know, we've talked about gaming, we talked about movies, we're going to talk about music. And the reason I'm asking is Sound XYZ, which I think is really the biggest music platform out right now, just raised another $20 million. I will tell you, Avery, I'm not a big fan of tokenized music. And I pays almost nothing to these artists, and still has never driven a profit, right. And that's partly because of these like legacy deals they have with the labels where the labels make a ton of money. But there's also the amount of server space and infrastructure that has to go on to Spotify is enormous. And so I don't see that being replaced necessarily from a Web3 perspective. But I also don't see us getting back into the thing where like, oh, we're buying an NFT of a song for $50, because we want to support the artists when we can get it for free with our $10 subscription to Spotify. And so I did a little digging on sound, I just want to put this up for you to react to is when I went on to Sound XYZ to say I was like, what's happening in it right now, the top song, and the most viral song are both a parody song about Vitalik Buterin. And one of them has about 700 ,000 mints, but it was all a free mint. So I was like, great, someone got a ton of data and now has them within the sound profiles. That was pretty good. The one after that was 1200. So it was like the difference was like 700 ,000 to 1200 was like the one and two. And the number two at 1200 was also a free mint. So I was like, these artists actually are not really making a tremendous amount of money on sound. It says that they have paid out 5 .5 million so far to artists, but now they've raised 25 million of that. So yes, they're building for the future. But is there something about tokenized music that I'm not getting? Or are you in agreement that maybe it's not a thing? So the Vitalik example I think goes to show what we were just talking about is people building for this narrow audience who are super into web3 that they're extremely passionate, they want to share about it, they want to create their own media around it, like web3 is their thing. And I would venture to say that's probably people who are deep in the Ethereum ecosystem and Vitalik is their idol and someone that they look up to a ton. You know, it's a hyper committed group of fans. I think that tokenized music potentially could be a thing if you can bring your music with you across the internet, that becomes really interesting. That's just not yet possible. Like if hey, if I could bring that with me across my games, across my digital collection, I could identify with it, then I could see sort of paying I still think paying $50 like you have to be getting like meaningful value. Because like you just said, that's five months of Spotify. And, you know, it has to make sense from a value perspective for a collector. But if you add the elements to be able to take your music with you wherever you go, I think it could be interesting. I do think it's very early. There's been a couple of platforms that have tried to go into the royalty space as well Royal IO. And I think that they raised around this narrative around how much a web three creators were making in comparison to web two creators, and recent hormones and a 16 z had a great like graph that I remember, you know, studying and sharing quite a bit that came out like maybe a year and a half ago that showed how much web three and NFT creators made versus creators who were creating on YouTube or Spotify or, you know, Instagram and the number was like 400 x more. That was due to a particular moment in time and not necessarily something that's going to be sustainable. So I'm curious how that might affect their valuations if people are not spending, you know, hundreds of thousands of dollars on NFT mints, but are rather kind of looking at, you know, are bringing this product to an audience that is maybe more willing to pay like one to $10 for an experience like that. So I'm not ready to write it off quite yet. I just think that this might have been predicated on, you know, a value prediction that was based off 2021 pricing. You know, what's interesting is, you know, we just saw through the events app and co -create, you know, 5000 folks got onboarded into new crypto wallets through Harry Styles at a show recently, we talked to Matt from Avenged Sevenfold, and they're using a very community based approach to their general audience. So I think it's not about tokenization doesn't work for music. I think the question is, has the form and sound and I think you hit something which is, really interesting, which is the idea of if there was low cost ownership, but that ownership was portable. I don't think we talk about it very much here. But even our theme song right was a tokenized music NFT that I purchased a year and a half ago, and it gave us the rights to use it. So it's a pretty low cost way for us to get a theme song out of it. So I do think there are some interesting things about it. I keep wanting to find a business model that I keep looking for, and it just doesn't seem to keep popping up. That understands the infrastructure realities of the music industry, versus, cool, you want to support artists, be a patron, you know, that's OnlyFans, that's Patreon, you know, and maybe there's a web three version of that, that we should be focused on. Yeah, you know, it's actually has a lot of parallels to what's happening right now in the moviemaking scene, the music industry and the moviemaking industry, both are very challenged by, you know, decades
CoinDesk Podcast Network
Louis Vuitton Embraces Web3 With Iconic Virtual Trunk
"I have a very important question for you. Ooh. Will you be buying a Louis Vuitton virtual trunk for $39 ,000? I think it's actually $41 ,000. I think it might have been 39 ,000 euros. I would love to have one of those if the Louis Vuitton team wants to gift me one. Aneesh Nelly would hit me up. I will happily send my ETH address. I really am excited about what Louis Vuitton kind of gave us a sneak peek to this week. Unfortunately, it is a little bit outside of my Avery budget. How about you, Sam? I probably will not be buying one. I wanted to get your thoughts, though, because this is a project that has ultimate status written on it. Not only is it 39 ,000 euro, but you can't trade it. You can't sell it. It's a soul -bound token that is, once you buy it, it is yours. The ownership trunk gives you access to things in the future, including access to buy yet more things, which they're calling keys, which seem to be both digital and physical drops. Those, they have not said whether you can sell them or not. My assumption will be yes. But it really is this like ultimate status club membership. Buy the trunk, get access to more things. What are your thoughts on the overlay of the Louis Vuitton audience that Ari's investing a lot with the idea of spending so much money on an object that you can't sell, you have to keep forever? I actually think that it's an interesting strategy from LVMH. Many of our listeners may or may not know that LVMH, which owns Louis Vuitton, of course, and Moet Hennessy, also owns Tiffany. And if you recall, Tiffany did a very limited edition NFT drop for $50 ,000 that sold out instantly. Right, the CryptoPunk one. With the CryptoPunks, exactly. That was available for resale, and there was a little bit of trading activity, but due to the nature of how that NFT worked, you could essentially redeem it once for a custom CryptoPunks pendant. That's a very swaggy piece of jewelry. I've seen a few of them in real life, and it's definitely a status symbol, IRL.
The Dan Bongino Show
Lee Smith: Mar-a-Lago Investigation Sounds a Lot Like Russiagate
"Yeah I mean we saw this affidavit league and you've written many books about the attacks on Donald Trump And there's a fascinating piece I've been addressing in the hill by a former assistant director in the FBI by the name of Kevin Brock In the piece again this is a pretty sober guy He's not like a hyper partisan guy I don't know him personally but I've said that before he doesn't really drop a lot of flame in his pieces He's like this is going to backfire badly And the first point he makes I wanted to address with you is that it's kind of comical that the same left you and I have been attacking for their relentless war on Donald Trump That promoted the pee pee tape hoax and the colluded with the Russian hoax They really believe that hiding underneath these redactions despite no evidence whatsoever and no leaks about it is some kind of pulverizing his words in our mind information that's going to do them in Isn't this the walls are closing in version 1500 1500 12.5 I mean this is getting ridiculous now Yeah I mean Dan everything you know now we find out that Avery Haynes is going to be doing an intelligence community assessment to see what damage was done I mean that sounds familiar right Sounds like russiagate because it is Russia gate In fact I think that you and I I think that I think that you and I can basically prove that right now your audience is the one best prepared to understand all this stuff and I've just been looking at different I've just been looking at different news reports and I think we can put it together if you got a couple minutes
The Restaurant Coach Podcast
"avery" Discussed on The Restaurant Coach Podcast
"<Speech_Male> <Silence> <SpeakerChange> <Speech_Male> You know, and again, I <Speech_Male> think you wrote rich, I think <Speech_Male> everybody should read that. <Speech_Male> It's just a great <Speech_Male> book. And <Speech_Male> I don't think about rich <Speech_Male> just in terms of money. <Speech_Male> Think about it. In <Speech_Male> terms of your health and <Speech_Male> to apply <Speech_Male> it to all things that <Speech_Male> you can be rich <SpeakerChange> in. <Speech_Male> It's such a good <Speech_Male> book. And <Silence> <Speech_Male> then <SpeakerChange> a good business. <Speech_Male> <Speech_Male> <Speech_Male> Automatic habits. <Speech_Male> Good one. <Speech_Male> <SpeakerChange> <Speech_Male> Atomic habit, <Speech_Male> yeah, James. <Speech_Male> Yeah. <Speech_Male> <Speech_Male> Perfect. That's <Speech_Male> a great book too. <Speech_Male> So how can people contact <Speech_Male> you? <SpeakerChange> <Speech_Male> Why is <Speech_Male> the direct message me <Speech_Male> on <Speech_Male> Instagram? <Speech_Male> <Speech_Male> But I <Speech_Male> do <Speech_Male> have a website. <Speech_Male> I'm getting ready to update <Speech_Male> that. Is there <Speech_Male> some changes <Speech_Male> I'll be making. I'm going to <Speech_Male> start producing a little bit <Speech_Male> more content. You know, one <Speech_Male> of the things that I found <Silence> <Speech_Male> is that I really want to help <Speech_Male> mentor some other <Speech_Male> chefs, like seeing <Speech_Male> just <Speech_Male> seeing how it is <Speech_Male> now. <Speech_Male> There's some <Speech_Male> kid probably in Kentucky <Speech_Male> who's working at <Speech_Male> a restaurant and just says, <Speech_Male> all bright eyed and bushy <Speech_Male> tailed to be in the restaurant <Speech_Male> world and he <Speech_Male> can't find that <Speech_Male> right mentor and working <Speech_Male> the afford to get out, but <Speech_Male> maybe by <Speech_Male> following me or reaching <Speech_Male> out to me, I can help <Speech_Male> mentor him and kind <Silence> of give him <Speech_Male> some lessons that I've <Speech_Male> learned in life. So <Speech_Male> I'm kind of <Speech_Male> in the process <SpeakerChange> of <Silence> <Speech_Male> not going to be the restaurant <Speech_Male> coach, <SpeakerChange> but <Speech_Male> I'd like to <Speech_Male> kind of dovetail <Speech_Male> the chef <Speech_Male> coach. <Speech_Male> <Speech_Male> Yeah. <Speech_Male> So yeah, so you <Speech_Male> can get a whole new <Speech_Male> <Speech_Male> chef James and everybody <Speech_Male> dot com <Speech_Male> as an email there, but <Speech_Male> really the best way is <Speech_Male> on Instagram. <SpeakerChange> <Silence> Yeah. <Speech_Male> I <Speech_Male> messaged you to <Speech_Male> get on the show. <Speech_Male> <Speech_Male> <Speech_Male> Right away. And you're like, <Speech_Male> yeah, let's do <SpeakerChange> it, man. <Speech_Male> Yeah, it's <Speech_Male> funny. It's <Speech_Female> another thing <SpeakerChange> like <Speech_Male> for a guy that's like <Speech_Male> big and not wasting time, <Speech_Male> you know, sitting <Speech_Male> there in aimlessly <Speech_Male> <Speech_Male> wasting time on Instagram <Speech_Male> is not really what I <Speech_Male> do, but I am always <Speech_Male> posting and I do <Speech_Male> follow a lot of <Speech_Male> people that are like minded. <Speech_Male> It's a <Speech_Male> great tool if you're using <Speech_Male> it appropriately. <Speech_Male> Yes. Exactly. <Speech_Male> Allowing people like <Speech_Male> you like minded individuals, <Speech_Male> inspiring <Speech_Male> people. That's what I tend <Speech_Male> to do. But, <Speech_Male> you know, it's just like in a <Speech_Male> text message, you get it on notifications. <Speech_Male> I mean, that's just <Speech_Male> me. I usually get <Speech_Male> right back. <SpeakerChange> <Speech_Male> Perfect. <Speech_Male> Well, thanks, <Speech_Male> chef. Thanks for being on <Speech_Male> today. I appreciate <Speech_Male> so much of your insights. <Silence> <Speech_Male> Again, if you <Speech_Male> guys want to go check out <Speech_Male> chef James Avery's <Speech_Male> restaurants, <Speech_Male> he's got the Bonnie <Speech_Male> Reed dot com and also <Speech_Male> the black swan <Speech_Male> AP <Speech_Male> stands for ashbury <Speech_Male> park dot <Speech_Male> com and of course, <Speech_Male> please. <Speech_Male> Follow him <Speech_Male> on Instagram <Speech_Male> at chef James <Speech_Male> Avery. <Speech_Male> I can not recommend following <Speech_Male> enough. <Speech_Male> He's like me. I love <Speech_Male> following like <Speech_Male> minded people. <Speech_Male> And <Speech_Male> again, <Speech_Male> thank you so much, chef. <Speech_Male> I hope you have a fantastic <Speech_Male> week. Hope you have a <Speech_Male> fantastic weekend <Speech_Male> in the Jersey Shore <Speech_Male> and <Speech_Male> all the <SpeakerChange> blessings to <Speech_Male> you and your family. Thank <Speech_Male> you so much. I'll talk <Speech_Male> to you soon, man.
The Restaurant Coach Podcast
"avery" Discussed on The Restaurant Coach Podcast
"<Speech_Male> <Silence> <SpeakerChange> <Speech_Male> You know, and again, I <Speech_Male> think you wrote rich, I think <Speech_Male> everybody should read that. <Speech_Male> It's just a great <Speech_Male> book. And <Speech_Male> I don't think about rich <Speech_Male> just in terms of money. <Speech_Male> Think about it. In <Speech_Male> terms of your health and <Speech_Male> to apply <Speech_Male> it to all things that <Speech_Male> you can be rich <SpeakerChange> in. <Speech_Male> It's such a good <Speech_Male> book. And <Silence> <Speech_Male> then <SpeakerChange> a good business. <Speech_Male> <Speech_Male> <Speech_Male> Automatic habits. <Speech_Male> Good one. <Speech_Male> <SpeakerChange> <Speech_Male> Atomic habit, <Speech_Male> yeah, James. <Speech_Male> Yeah. <Speech_Male> <Speech_Male> Perfect. That's <Speech_Male> a great book too. <Speech_Male> So how can people contact <Speech_Male> you? <SpeakerChange> <Speech_Male> Why is <Speech_Male> the direct message me <Speech_Male> on <Speech_Male> Instagram? <Speech_Male> <Speech_Male> But I <Speech_Male> do <Speech_Male> have a website. <Speech_Male> I'm getting ready to update <Speech_Male> that. Is there <Speech_Male> some changes <Speech_Male> I'll be making. I'm going to <Speech_Male> start producing a little bit <Speech_Male> more content. You know, one <Speech_Male> of the things that I found <Silence> <Speech_Male> is that I really want to help <Speech_Male> mentor some other <Speech_Male> chefs, like seeing <Speech_Male> just <Speech_Male> seeing how it is <Speech_Male> now. <Speech_Male> There's some <Speech_Male> kid probably in Kentucky <Speech_Male> who's working at <Speech_Male> a restaurant and just says, <Speech_Male> all bright eyed and bushy <Speech_Male> tailed to be in the restaurant <Speech_Male> world and he <Speech_Male> can't find that <Speech_Male> right mentor and working <Speech_Male> the afford to get out, but <Speech_Male> maybe by <Speech_Male> following me or reaching <Speech_Male> out to me, I can help <Speech_Male> mentor him and kind <Silence> of give him <Speech_Male> some lessons that I've <Speech_Male> learned in life. So <Speech_Male> I'm kind of <Speech_Male> in the process <SpeakerChange> of <Silence> <Speech_Male> not going to be the restaurant <Speech_Male> coach, <SpeakerChange> but <Speech_Male> I'd like to <Speech_Male> kind of dovetail <Speech_Male> the chef <Speech_Male> coach. <Speech_Male> <Speech_Male> Yeah. <Speech_Male> So yeah, so you <Speech_Male> can get a whole new <Speech_Male> <Speech_Male> chef James and everybody <Speech_Male> dot com <Speech_Male> as an email there, but <Speech_Male> really the best way is <Speech_Male> on Instagram. <SpeakerChange> <Silence> Yeah. <Speech_Male> I <Speech_Male> messaged you to <Speech_Male> get on the show. <Speech_Male> <Speech_Male> <Speech_Male> Right away. And you're like, <Speech_Male> yeah, let's do <SpeakerChange> it, man. <Speech_Male> Yeah, it's <Speech_Male> funny. It's <Speech_Female> another thing <SpeakerChange> like <Speech_Male> for a guy that's like <Speech_Male> big and not wasting time, <Speech_Male> you know, sitting <Speech_Male> there in aimlessly <Speech_Male> <Speech_Male> wasting time on Instagram <Speech_Male> is not really what I <Speech_Male> do, but I am always <Speech_Male> posting and I do <Speech_Male> follow a lot of <Speech_Male> people that are like minded. <Speech_Male> It's a <Speech_Male> great tool if you're using <Speech_Male> it appropriately. <Speech_Male> Yes. Exactly. <Speech_Male> Allowing people like <Speech_Male> you like minded individuals, <Speech_Male> inspiring <Speech_Male> people. That's what I tend <Speech_Male> to do. But, <Speech_Male> you know, it's just like in a <Speech_Male> text message, you get it on notifications. <Speech_Male> I mean, that's just <Speech_Male> me. I usually get <Speech_Male> right back. <SpeakerChange> <Speech_Male> Perfect. <Speech_Male> Well, thanks, <Speech_Male> chef. Thanks for being on <Speech_Male> today. I appreciate <Speech_Male> so much of your insights. <Silence> <Speech_Male> Again, if you <Speech_Male> guys want to go check out <Speech_Male> chef James Avery's <Speech_Male> restaurants, <Speech_Male> he's got the Bonnie <Speech_Male> Reed dot com and also <Speech_Male> the black swan <Speech_Male> AP <Speech_Male> stands for ashbury <Speech_Male> park dot <Speech_Male> com and of course, <Speech_Male> please. <Speech_Male> Follow him <Speech_Male> on Instagram <Speech_Male> at chef James <Speech_Male> Avery. <Speech_Male> I can not recommend following <Speech_Male> enough. <Speech_Male> He's like me. I love <Speech_Male> following like <Speech_Male> minded people. <Speech_Male> And <Speech_Male> again, <Speech_Male> thank you so much, chef. <Speech_Male> I hope you have a fantastic <Speech_Male> week. Hope you have a <Speech_Male> fantastic weekend <Speech_Male> in the Jersey Shore <Speech_Male> and <Speech_Male> all the <SpeakerChange> blessings to <Speech_Male> you and your family. Thank <Speech_Male> you so much. I'll talk <Speech_Male> to you soon, man.
The Restaurant Coach Podcast
"avery" Discussed on The Restaurant Coach Podcast
"Time to grab your copies and get caught up on the series. Each book is going to show you another piece of the puzzle to getting the restaurant into life you want. All right, enough self promotion. You have most likely heard that you have to work more on your business unless in your business. But how? Especially when you're so busy running the restaurant, right? Well, what if there was a better way? That way is to get better at time management. My guest today knows what it's like to live on that kind of merry go round of go, go, go until he realized it was taking him away from his family. Chef James Avery is the chef and owner of two restaurants in ashbury park, New Jersey, the Bonnie Reed and the black swan public house. So let's jump into the conversation where chef Avery shares how he manages his time. And welcome to the restaurant coach podcast is the cure for the common restaurant. I am so honored to be joined today with a not only an amazing, amazing chef, but also I consider a very good friend because we share a lot of the same ideology. Chef James Avery, chef. What's up Donald Trump? How are you? Park, man. Things in asbury park are good, you know, things have turned around, big difference from where we work two years ago. So. Jersey Shore is alive and well. That's good to hear, baby. That's good to hear. Yeah, yeah. I got you on the interview today is because I follow you on Instagram. And if anybody doesn't follow chef on Instagram, I'll put the link right here. You want to go check them out. It's Instagram, it's chef James Avery. I put an extra capital V in there. I don't know why. But anyway, I was watching some of your YouTube stuff. And the thing, I mean, Instagram stuff. And the thing that got me going the other day, you talked about people, especially as these young chefs thinking they have to sacrifice their life. Yeah. It's crazy. It's crazy, you know? Why don't you elaborate on some of that? Because I think time management is, again, something that people just think that I gotta do it like this, like I do it like that. And that's a bunch of bullshit, right? Yeah, I think it's a lot of bullshit.
The Restaurant Coach Podcast
"avery" Discussed on The Restaurant Coach Podcast
"Time to grab your copies and get caught up on the series. Each book is going to show you another piece of the puzzle to getting the restaurant into life you want. All right, enough self promotion. You have most likely heard that you have to work more on your business unless in your business. But how? Especially when you're so busy running the restaurant, right? Well, what if there was a better way? That way is to get better at time management. My guest today knows what it's like to live on that kind of merry go round of go, go, go until he realized it was taking him away from his family. Chef James Avery is the chef and owner of two restaurants in ashbury park, New Jersey, the Bonnie Reed and the black swan public house. So let's jump into the conversation where chef Avery shares how he manages his time. And welcome to the restaurant coach podcast is the cure for the common restaurant. I am so honored to be joined today with a not only an amazing, amazing chef, but also I consider a very good friend because we share a lot of the same ideology. Chef James Avery, chef. What's up Donald Trump? How are you? Park, man. Things in asbury park are good, you know, things have turned around, big difference from where we work two years ago. So. Jersey Shore is alive and well. That's good to hear, baby. That's good to hear. Yeah, yeah. I got you on the interview today is because I follow you on Instagram. And if anybody doesn't follow chef on Instagram, I'll put the link right here. You want to go check them out. It's Instagram, it's chef James Avery. I put an extra capital V in there. I don't know why. But anyway, I was watching some of your YouTube stuff. And the thing, I mean, Instagram stuff. And the thing that got me going the other day, you talked about people, especially as these young chefs thinking they have to sacrifice their life. Yeah. It's crazy. It's crazy, you know? Why don't you elaborate on some of that? Because I think time management is, again, something that people just think that I gotta do it like this, like I do it like that. And that's a bunch of bullshit, right? Yeah, I think it's a lot of bullshit.
Out of Bounds Podcast
"avery" Discussed on Out of Bounds Podcast
"Was enough. I woke up and I was shot. Exactly. That's exactly the program I was on yesterday and even watching watching football last night I was like, there is no way I'm going out for that one. I'll do it anything. All right, so let's talk about, let's one, let's kind of talk through the current line a little bit. We won't spend too much time on it because I think people are pretty familiar with it. It's one of the most successful ski lines in skiing overall. You got black pearl, you got Brahma. You got bonafide, you got rustler. I mean, you could not, it's funny when I talked to Justin last year. I was like, why isn't anything changing? And he was like, why would we change anything? Everything's working. And that's a good answer. I'm glad that this year, there are some changes coming because I think whenever there's a successful line, you run the risk of running it too long, and it becoming stale. So first, the first thing I want to ask you about on that topic, not that I'm suggesting that it's stale because it's a bestseller across the globe. Black pearl, what's the story? Has anything changed? Did anything change last year this year? Is anything changing this year to next year? Other than cosmetic. And if not, why not? Yeah, black pearls probably the best example of what you're talking about right there with a super successful name and franchise of skis for us that it's almost defined blizzard for almost a decade at this point. I think it's going on year four or 5 of the number one selling ski in the world regardless of that being a minsky women ski junior anything. Number one sold ski at this point. And yeah, I mean, even in the internal conversations we have, we're always kind of like waiting for waiting for people to move on and find something else it's sweet as, you know, trends change people's people's preferences change for whatever. But for us, it continues to be amazing how successful it is and we're certainly honored that it continues to be that way. And it's through no lack of work of making sure that we're trying to keep it as current and updated with everything that we see going on as much as possible. So it was brand new in 2021 with all new molds, all new side cuts, all new core constructions, everything kind of spearheaded by Leslie baker Brown, who's our director of our global women and women program. So her and her team really did a lot of work in collaboration with obviously our product managers in Europe to figure out what exactly that now fourth edition of that ski need to be at the time when it was brand new in 2021 there. So it carried forward from 2021 to 21 22, mostly for global pandemic reasons of questions around where people even going to want to buy products and go skiing last winter. So kind of took the safe approach on that one for 22, 23 here. We've both refreshed the entire graphical approach that whole line, as well as adjusted the core profiles of those skis a little bit. So the high cover and the thickness of the.
Out of Bounds Podcast
"avery" Discussed on Out of Bounds Podcast
"If the listeners haven't seen the product, it's a cardboard bottle. Yeah, it's like a thin plastic bladder. And it uses 70% less plastic than a rigid plastic bottle. And for us, if we're making plant based products, we try to have non petroleum non plastic packaging as much as possible. Yeah. And we'll kind of talk about specific products I guess in a little bit. But what have you looked at any other brands at this point? Has anybody else impressing you with what's going on? What they're doing for sustainability, what they're doing to help the outdoor industry. Are there other brands that you kind of look at and you're like, okay, they're doing a good job. They're fucking killing it. We need to do more stuff like this. Yeah, this isn't going to surprise anybody, but Patagonia is crushing it. We just got some team jackets from them. And I reached out and I was like, hey, what's your greenest jacket? We want to make sure that we're buying your green stuff. What's made with recycled materials? They're like the whole line screen. Yeah. Everything's made for the strike on the chair. I'll tell you. What? You mean I can buy anything? Yeah. So those guys are crushing it. On the flip side, I think what a lot of brands are doing, especially in the wax and bike space is that they are now offering like a token go friendly product..
Out of Bounds Podcast
"avery" Discussed on Out of Bounds Podcast
"Two of them are in person. One of them I recorded a few weeks back. Danny Reyes Acosta, who's a mountain athlete is on the show, also formally from work to marketing for Nike. And it's now kind of taken on a life of her own. She's amazing, got hanging out with her a bunch, actually went to Diplo with her and a bunch of other people as well. Red rocks, which was a blast. She's amazing. And I think you'll get that within a few minutes of listening to this conversation with her. Peter Arlene from mountain flow eco wax. I got to spend some time with as well this week. So we have conversation with him. Talk about his product, what's different, why it's so much better for the environment than your traditional waxes. And then we talked to Christian Avery, which is a gear talk episode. That episode I've had for a couple of weeks, but I kind of was waiting to partner it with some of the right episodes. So that one's rad. It's like we talk about everything from the new blizzard hustle series to the new peak boot from technica, we really get into the weeds on this one. But we even talked about some of the things that he feels, they could have done better and some of the things that have kind of like, I don't know, needed to change and have changed next year's line. So yeah, I hope you guys enjoyed that conversation. With a bunch of stuff going on right now, obviously we're just at outdoor retailer for the week. So check that out. If you haven't seen any of our coverage, we also have a small recap article. We have videos that are posted onto retailers. After a retailer site, if you want to read the article, by the way, it's just at the podcast site. Or on new schoolers, either way. So there's that atom X is kind of taken on a life of his own. He basically just went out there and stuck him like everybody's face for the entirety of the show. And there's a really funny YouTube clip or video actually because it's four minutes long been asking people what their ten settings are and Shrek one or Shrek the musical and it's his elements and prime prime form. So if you want to learn a little more about AmEx and who he really is like that, I think this video does it. You can get that on our YouTube page. And the last thing that we'll plug for today is, we have a new sponsor. The show sponsored by the lovely people at spot insurance is a sponsor.
NBA Front Office w/ Keith Smith & Trevor Lane
"avery" Discussed on NBA Front Office w/ Keith Smith & Trevor Lane
"On this, he they have missed the most games in the league due to injuries. And part of that is because Isaac and Carter Williams and full 7 plead. It all but they've also employed the second hardest schedule. In the league, which is, I mean, that's all danger. Yeah. And they're already not good. So you had not good, injured, and Yeah, there are four and 18. Maybe you should feel good that they're even have that decent of a record. So yeah. That's certainly a tough situation. That's not only are they an undersized or if they're if they're compared to the rest of the NBA, they're going into a fight undersized lack of experiences there too. And now you're making the fight with an arm behind their back by getting that schedule in the early going in the injuries. So this is not an easy situation for them. Cole Anthony again does sound more to be like game to game kind of thing. Maybe he'll come back from that sprained ankle soon. Hopefully, because he's been a bright spot for them, but yeah, tough going early on for the Orlando Magic. Now losing Jalen suggs to the broken thumb. Speaking of thumbs, we just got word that Avery Bradley will be missing in action tonight for the Los Angeles Lakers due to a thumb sprain. We don't know the severity of it or how long he will be out possible. It's just a one game thing, the Lakers don't play again until Friday against the clippers, so maybe he's back for that one. We'll have to wait and see what we hear there. But that means there will be a new starting lineup for the Lakers tonight. We'll see a again. Again, another new starting lineup for the Lakers Avery Bradley out. But you know yesterday Frank Vogel actually during a media availability, which we're going to talk about in a minute. He actually had to defend Avery Bradley. The question was brought up by Kevin itki. The question was brought up of the advanced ads and what that meant for Avery Bradley. What Frank Vogel was seeing in him that had him continue to be in the starting lineup and Vogel admitted that hey, the advanced stats, they don't look great, but we're taking all of that with a grain of salt. We believe his energy is infectious. We believe that he, that he brings more life on the defensive end of the floor to the team, despite what the advanced stats say, which the advanced eth say they are much better with him off the floor than on. So interesting and now they get a chance to see what the other side looks like with Avery Bradley rolled out due to injury. It's really funny because that goes all the way back to his Boston days. Excuse me, there was always this sense you would ask players and when they do those polls of players. Who's the toughest on ball defender? Who's this? Who's that? Avery Bradley, we consistently rank high, where was, you know, he's a guy, you don't want to go against. You want to make your life tough. There is a period of time where he was the guy that they played him and Isaiah Thomas together under Brad Stevens is a starting backcourt, which is a super small backyard. That's the easily where the smallest backcourt in the league. But there were times when they basically said, very, maybe you got stuff, lock them down. And they won those games in Golden State, one of the warriors were kind of at the peak of their powers. And Avery Bradley was a huge part of that..
Lakers Nation Podcast
"avery" Discussed on Lakers Nation Podcast
"We'll pay the luxury tax if he's gonna be part of our rotation and we're gonna need his defense. And right now, I think the answer is they need his defense. It's a yes. We'll pay that. And then, if somebody pops free on the buyout market, we've got a ton of guys who are on better minimum deals. Somebody else might get waived at that point. So I wouldn't assume that Avery Bradley's out. In fact, I think Avery Bradley's skill set right now is one of the more important ones on the team, which again is crazy because he's only been a Laker again. Hasn't even been a week that he's been a Laker. And he got put in in crunch time without having even practiced. It's the world we're living in with the Lakers very depleted right now. Sean Davis from YouTube with Lakers keep both Jordan and Howard with the super chat. Thank you. I think they will. I think so. Unless something drastic changes, I think they are going to keep both of them. I think they like having too big to be able to turn to, gives you different options come play off time. So yeah, I think they're going to keep both of them. Dominant media too from YouTube said Avery at the two Westbrook Avery bays LeBron Davis. Yeah, I mean, I could very easily see that rotation again. That's my crunch time rotation. Avery Bradley Westbrook, bazemore, LeBron AD. That's my crunch time rotation right now for the Lakers. Avery Bradley's risen up the rankings.
AP News Radio
Kelly Ties Rockne as No. 12 Irish Hold off Purdue 27-13
"Karen Williams scored two long touchdowns the second a fifty one yard run with six oh five remaining as twelfth ranked Notre Dame held off Purdue twenty seven thirteen Jack corn was sacked four times and struggled with his accuracy completing fifteen of thirty one passes for two hundred twenty three yards and two TV's Avery Davis led the Irish in receptions with five for one hundred twenty yards the victory was the one hundred fifth in Brian Kelly's twelve year career at Notre Dame tying him with legendary Knute Rockne is the winningest coach in school history I'm the ferry
Inside the Spa Business | Spa
Whenever You Fall Down, Pick Something Up
"Familiar with the idea of whenever you fall down you've just got to pick yourself back up again. But what about this one from famed canadian. American medical researcher and physician also bold theodore avery. Whenever you fall down peak something up. What i love about. It is the idea that when you are up here you sometimes forget how things operate down the and so if you happen to fall down spend a bit of time down there understanding what's going on down there understanding what is happening that relates to this upper world. That you've come from you fell down. Pick something up. That can help you on that journey as you grow. Gather some more information gathered some more data some more research the more insights and there's even another dimension to it if you wanna flip it just a little bit pick someone else up so the idea that when you fall down you not only have to pick yourself up you not only have to pick up other things around you but pick someone else pick someone else up. That has that is down. They maybe they've fallen down to or maybe they just haven't been able to get up but when you fall down just pick yourself up have a look around. See what's the pick something up and see if you can pick someone else up as well. Great
The Official Adventures in Odyssey Podcast
"avery" Discussed on The Official Adventures in Odyssey Podcast
"Though. And you bombshell announce the winner for the best script. Okay all episodes were nominated for best script and the winner for best script is the ridell revelations. Congratulations to writer phil lawlor and finished already. Don't sound so surprised bob. I have been known to write a book from time to time. That's the boy rides. He dabbles dribble. Hey dribbles and travel. I already knew you had it in you. But that does the one question. Can you be witty with a ditty. Can you be prolific in the pacific. Are you speaking in rhyme or not. Well i don't know it seems to come and go yard next challenges to accompany the announcements for best song accompanying. Are you asking if i can see. Are you kidding. Sing at these steps. I don't think so. You must play the kazoo. Of course what that. Don't be slow. The challenge is a go. Sam bob the nominees. For best song are buel- migrates are down in four song. Joel sings original version of. I'm just me in california. Dreams sings a pop version of. I'm just me in california dreams jolson bucks. I'm just together on stage in california dreams and wilson. I heard the bells on christmas day in the christmas bells and the winner is chosen boxing. I'm just meet together on stage in california dreams. That was actually fun. I never knew kazuko do that. I mean either. Okay mr scuba master. What's the next challenge. I'll tell you one thing jesse. A better s. bought morale proud scout right now but the next challenge will be a final challenge. It's the last challenge the ultimate challenge. And i'll tell you one thing. It is the greatest task. I have ever all well ever ask you to do what is it. You must jump and extremely active underwater volcano on the back of a rhinoceros. Juggling these bowling ball's backwards. Whoa jesse that sounds really dangerous. Am i going backwards or just juggling. Oh well announcing the winner. Best of our all episode. What that is too far. Just say you gotta listen to me. Have i ever steered you wrong. I guess not then you listen to me and you listen to make good jesse. Why when i was your age. I sat in the crowd and watch the great scuba knievel. One of the most unbelievable of people dive headfirst of a steep steep staple and it blew my mind. Blew my mind jesse. But all the stunts he did every stunt he ever polled eight worth philippines. When you do a stunt like this jesse this is bigger than anything. He could of ever dreamed bigger than anything he'd ever seen. If you don't go through this jesse you'll regret it for the rest of your life. Maybe not today maybe not tomorrow but if you do it jesse you will secure yourself. A spot in the schoo- ball of fame. I'm sorry have to do this for the school hall of fame. Human understand jesse. Listen you used to scuba dive because you love to do it because it was fun and because you have to be on vacation when they were running a buy one. Get one half off special and scuba gear reynolds. Think of your family. Think of the fact that you live in colorado and we'll literally not be back near the ocean for several years too late bob. The kids macau. He's up up and away with jesse. Look out the volcano. It's about to around and then there's this huge explosion like and then to go there brock. Brock i'm gonna stop you right there. I appreciate all your enthusiasm and bringing this pitch for the series. And i really appreciate all the diagrams and props and the two hundred and fish tank know i know i know it's too crazy and it's not in the budget. No no south. That fish tank isn't a scaled. No literally everything you said is completely plausible on every podcast. It's just that. I on the hawaiian beach episode of the avery awards. It came out in twenty twelve. Not twenty eleven. it's only been nine years not ten and you can't do a callback episode. Nine years later the fans would never forgive that gaff so it just would make any sense. Sorry i guess you're right. I'll just take down my fifty storyboards and go. Well what will just hold on their roots. Tuten minute young man. He s executive producer. Dave arnold cowboy. Dave arnold i just gotta know know what sir how it ends. How in the world is your little story there end. Oh okay well. The winner of the best overall episode the right down revelations. Well thank you for that brock. But actually i was more interested in knowing how bob and jesse got out of the pickle was in you know. I don't know. I didn't write that part yet. Storylines are really more of a framework to announce the winners probably something to do with the scene kazoo of odd. Who's to say really. I mean that's disappointing. Yeah so how. Branch branch works i'm starving..
John Williams
Court Nixes New Trial for ‘Making a Murderer’ Subject Avery
"Court of Appeals is rejected requests by making a murderer subject Steven Avery for a new trial. Avery's serving a life sentence for the 2005, killing a photographer Teresa Halbach. The case was the focus of a popular Netflix series, whose creators raised questions about the convictions of Avery and his nephew, Brendan Dassey. Avery attorney Kathleen Zellner asked the court to consider claims ranging from insufficient scientific evidence. To ineffective trial counsel. But the appellate court on Wednesday denied her request. Avery's earlier appeals have also been denied.
Maureen From Quarantine
"avery" Discussed on Maureen From Quarantine
"Well hello. Hello hello world. It's maureen from quarantine and we're taking a really cool trip here via this pop up from these sound spectrum in the guna beach california. And i'd like to call it. Soul surfers in the board texts and the conversation will take place with his two of the individuals from the sound spectrum and their names are how appropriate wave and avery. Isn't that cool. And so we wave even Phrased it as we get to kind of take a trip back to maybe the sixties and seventies and as avery so appropriately appropriately noted. She said we're in the vortex here boy. Indeed so join me here. Soul surfers in the vortex in guna beach pop up podcast and so we had this really cool powell you know by the little fireplace fireside if you will and symbolically speaking it say again as wave said to think it's kind of a cool thing to we in the midst of the board tax. We discussed among many things. Obviously here. i was a at the sound spectrum which shout out to my sister ocean for helping me find a vinyl album. I was looking for vinyl. Is back kids. Final is back. And so. Of course i had to get to these sound spectrum and one thing leads to another. Doesn't it when we're open for the infinite possibilities of life and lo and behold here we have welcome to the vortex welcomed. Welcome to the board. Tech's i like that and let's jump back on the board. We're soul surfers here. So we'll we'll get to the symbolism in a good Wave has some cool references as to how to stay balanced in the midst of quarantine and always here and is just kind of fun again to remember not just music but here we go and of course i have roots with music obviously and surfing as well so close to home and i and i completely identify with finding the balance and jumping back on the board getting back to center this way in quarantine in always and it's just kind of a cool thing to do As wave and avery say you know what. Let's get back on the board if we feel a little off center here and i know so many of us do and so i do not take lightly the major things that are going on and the corn in the pandemic and the depression anxiety and so. It's kind of a cool simple simple tool. Let's we can visualize as a soul. Surfers jumping back on the board. Get back to center and it can happen like that. Jump back on the board. Let's do it again if we feel a little bit off and another beautiful guest of mine on the show. Use the symbolism of you know. What if something's off center change the channel there and then get back to center. We can change the channel. Jump back on this board Jump back in the center and this is good advice. And it's actually similar to one of the movies. I mentioned in a previous podcast. I think on movies too and This is from scent of a woman and the essence of it is when you get off center. Or you're feeling off balance whether it's depressed anxiety again so much pain so much trouble in the world as bob marley sang about so much trouble in the world so we don't deny that but in this beautiful movie l. pacino is in it and i highly recommend it santa woman when he's feeling loss in off center. This simple dialogue is just tango on. So let's remember that just tango on and if it's if it's yucca doodle change the channel jost get back on the board. Get back to center here in quarantine and always and so i love that wave sees everybody is a powerful creator so this is a beautiful part of the solution in the world and so let's keep creating beauty here and you know i think As wave said to mansion. You're you're in the sixty's man. Here we are in the sixties and seventies get into the board tax here in beach. Pop up podcast maureen from quarantine. And here we go into southbound spectrum soul surfers in the vortex honest when they say twenty twenties. My favorite you me too. I've only had twenty years here and it's still the twentieth has been my favorite just got big smiles. Mary energy beauty that came out of this past year. The connection the community the collective consciousness upgrade that we all went through and upgrades in growth has never really comfortable like it kind of hurts sometimes and it's scary because you can't really see where you're going but then once you get there like if i had to say one thing i love out of control we are have long and is probably true times the unknown the we didn't even know who had it means that even doctors were saying different things about so we have to resort to go deeper to our or and you can see pe- some people are going to talk after the doesn't same people can find out the so i just love how he got stock rebooted the whole and i wanna see major change. I said we need to stop going crazy. Rain and i'm hopeful. Come out of this these the day today. Seventeen happier mother mother. Nature's always was all about it. Was it was like nature reacting to the way that humanity is interesting. Actually and i went through yoga teacher training during the tail. End of twenty twenty and something. We talked about learning about energy. Medicine is the kind of dynamic of pandemics epidemics is that it's a reflection of what's in ruth is going through and what society's collective is going through and something. I remember speaking a little bit about two her classes. Kobe was kind of almost translation of like in. The wave of virus behaves in wouldn't involved in the human body. It's like a reflection of what was going on. In the human.
AP News Radio
Making Hot Sauce and Working to Save Wetlands
"A family in Louisiana world famous for their Tabasco sauce is helping to conserve wetlands the idea along Avery island is to protect the region from hurricanes and floods we've been making Tabasco sauce here four four hundred fifty two years Harold took Osborn is CEO of mackel Haney company Roshen fight there is in the marshlands it works well in south Louisiana we like a slow pace at which we can slow things down it has a really positive affect plant manager heath Romero says the strategy is to grow grass forms a barrier so it catches the sentiment behind it you get the other grasses that take off and as it builds up you know you reclaim March Osborne says the effort is probably a standoff but Avery island is slowly rising I'm a Donahue
Mysterious Universe
Sardinia: The Island of the Mysterious Nuraghi
"On from allah. Show we were talking about giants obviously but remember we were talking about the island of sardinia in they handle those megalithic. -struction said healing portal. I mentioned the the locals and many of them had these megalithic domains and structures on their property. They notice strange light activity associated with them. There were all these tiles from eye. Witnesses talking about lots coming in hovering over the stunts circles and then sometimes landing within the stunt cycles and vanishing people described sitting on the stone circles or or knee. They stunned monuments and feeling some range yes. I'm strange invigoration. Come over them while there was stories of hailing so this might be intrigued on the research. That's done specifically on this. That's been done in the nineteen seventies nineteen eighties by pulled over on his team with the dragon project. Oh isn't The earth. Let's guy i don't know if you can just call him the front of his research because that read that fantastic research into earth lights. He's got he's got four or five books on earth energies earth. Flight research Just on that one kind of topic but places of power is going into today which is from nineteen ninety nine which is perhaps more technical. Yes and i ended up finding earth mind as well communicating with the living world of guy where he gives a nice summary of what they did with the dragon project which had a lot of scientific research involved without looking at things like magnetic fluctuations within you know avery an stonehenge throughout britain They would look at radiation coming from the stein's and then there were all the the strange stories that we like to share. On the the show of eye witnesses it causing bizarre lights and we'd apparitions portal's opening yes and portals opiates and si- experiences and walking home and being followed by lights and having your pants burned though.
Ghost Town
"avery" Discussed on Ghost Town
"The movies that he said that he was purchasing. Dear white people know kirby and this one got snubbed. At the oscars the haughty and the nadi with paris hilton. Should we watch that. Well if you like. If you're like. I hope it streamed in latin america. Having in this case just watch it and maybe that made it more realistic. Listen you know. I know these are crappy moves. But they're cheap guys on your money hustle money grind hustle hustle and grind. And then you. I listen to shouldn't be duped but you know it's other thirsty people that are willing to believe this do they're probably somewhat similar him. Also like i mean people know how this works. I don't know this work works. I bet there's only a small percentage of people that actually know how this type of licensing internationally works. So i think praying off of people's ignorance. And maybe you know their optimism around making a quick buck. One of their really sold them was monster island. Who the carmen electra. Helmed filmed amazing about of station to the bermuda triangle and becoming trapped with only mtv crew to help them stay alive. Only one mtv crew to help you stay alive. That's louis is nothing against carmelo actress. Fun i'm not awesome. A bang on these moves. But it's like this is what and this be makes it more believable. I don't know where he picked you. Just kinda like. It's random. Because you know if i if everything was like marvel movies and quentin tarantino movies. It'd be like They had their own chili. Yeah but he's like no what i'm doing. I'm buying up low rent stuff. Yeah that listen in america. we don't care. They say a movie comes out later in another country. And i almost kind of get that. I just pick these. He impersonated executives at hbo netflix. I don't know if you've just emailing himself those things or maybe these were movies that he had some kind of peripheral involvement or knowledge of someone else who is involved in it so when he talked about it. You seem a little bit more knowledgeable about it. I don't know and one of the largest investors came from. Jj empty capital a chicago based firm that gave him more than four hundred eighty. Five million dollars from two thousand fifteen to twenty nine thousand nine hundred and to the co founders. Were good friends with them. When they're studying at indiana university and he got friends family business contacts to buy into his operation and he faulted annals payments left them hanging and he owes. jj mt roughly hundred sixty million so he probably would barn. You know he was passed but like you saw those big spends. Yeah there you run out of people to ponzi. Yeah exactly like that. Money is not forever because people eventually. We'll get suspicious. And how many people can you realistically hit up. How dare you drink the haughty nadi into the sacred..
Ghost Town
"avery" Discussed on Ghost Town
"Beside bad is that they are intelligent in a way that they've i think it's more than just surrounding yourself with remarks rubes or whatever i think it takes a little more than that. Because that's a lot of money for people to part with so he was arrested very recently on a ponzi scheme that you know might be up to twenty years in prison. He had a company one in ms capital and their thing was they bought distribution rights and sold them to hbo and netflix. six in latin america. Okay so it's taking something that's like that sounds a legitimate also. Things that i feel could easily vetted in a couple of years. But i think it's probably a combination a couple of things people with with big bank accounts or people that just trust the dude because he also defrauded his own friends so ah pretty. Solis person knowing that and maybe in his mind was a positive music. I definitely get my friends back and you know like in the movie life was but you know you meet enough people you know. I don't know if they just like well. You're in these moves with these people and you seem like you're in the know we're back at home you know. You're you're mr hollywood. You know they come back and say. Look mr hollywood call. Brian cox and but also like how to fr- to be fraudulent distribution rights on one hand. I'm like oh i get it. Because it's such a name. Morpheus like you decide much documents. Then you get you know a master copy of it i guess or not like. I don't know how that works. You're buying for this. It seems like you're buying into like you're buying equity in chew or shares into this thing things like if we this movie and we sell the distribution rights to hbo or net flicks for latin america. And i don't understand why the if the company if hbo like sure will buy that Why do you need money. I don't understand that part of it or it might be like oh so. Hbo netflix's buying off you. Why do you see my money my money. But maybe he's has to buy the rights from the movie holders. But it's like it's like a high by this movie. Hbo is going to want to distribute like. Oh well we don't care so just yet. The i like your intermediary of it but yeah and so people orders investing in it and then they would get. They would make money on that but he never bought any movie rights. Surprised is he never even had a relationship with. Hbo netflix's let no he didn't. Oh my god. How many times have you been around people who i got this netflix's looking at shit. What whatever. I still am not quite sure how this ponzi scheme woodwork except for him just taking money from friends and saying that they could be involved in distributing. I don't know. I don't know what the if he was taking it but it seems like he was spending it so like oh i'm gonna take invested to flip it and i could pay people back to make those really any of that so pay small debts. That's nice so. They claim that he rate in six hundred ninety million through his company. I don't know what the the number is. Maybe they settled onto twenty-seven but here's what he bought he. It was a donation to charities one hundred.
Ghost Town
Inside One of Hollywood's Most Audacious Ponzi Schemes
"Beverly would man has been arrested by the fbi for allegedly running two hundred and fifty million dollar ponzi scheme. Investigators say zachary horwitz. Who uses the screen. Name of zach. Avery told investors he'd used their money to acquire licensing rights to films that. Hbo and netflix had agreed to distribute abroad instead. Investigators say horwitz use the money to pay other investors and by a six million dollar house. In beverly would. Horwitz has been charged with wire fraud. If convicted he could get up to twenty years in prison. This one is relatively current. Definitely showed up on many timelines on my internet because it involved an actor and a ponzi scheme. Oh and i've been watching a lot of generation hustle on hbo denver. Hasn't i haven't the con- on hulu. Okay of course listening to or favorite podcasts. Or one of my favorite. And i think we both like swindled. Sure your little white collar crime mo for for the most part and this is how an actor a relatively unknown actor which is makes a story exciting scammed a lot of people for a lot of money and the examples he used are baffling to me. That's what makes it so interesting. And i'm going to get to that part baby. So zach horowitz who you may or may not know as zach. Avery and you've seen a lot of. I'm be pages. You've met a lot of actors you've seen. He's a very typical of what you'd say. A early thirties actor with dark hair got looks like sometimes with the beard sometimes not
Ghost Town
"avery" Discussed on Ghost Town
"Beverly would man has been arrested by the fbi for allegedly running two hundred and fifty million dollar ponzi scheme. Investigators say zachary horwitz. Who uses the screen. Name of zach. Avery told investors he'd used their money to acquire licensing rights to films that. Hbo and netflix had agreed to distribute abroad instead. Investigators say horwitz use the money to pay other investors and by a six million dollar house. In beverly would. Horwitz has been charged with wire fraud. If convicted he could get up to twenty years in prison. This one is relatively current. Definitely showed up on many timelines on my internet because it involved an actor and a ponzi scheme. Oh and i've been watching a lot of generation hustle on hbo denver. Hasn't i haven't the con- on hulu. Okay of course listening to or favorite podcasts. Or one of my favorite. And i think we both like swindled. Sure your little white collar crime mo for for the most part and this is how an actor a relatively unknown actor which is makes a story exciting scammed a lot of people for a lot of money and the examples he used are baffling to me. That's what makes it so interesting. And i'm going to get to that part baby. So zach horowitz who you may or may not know as zach. Avery and you've seen a lot of. I'm be pages. You've met a lot of actors you've seen. He's a very typical of what you'd say. A early thirties actor with dark hair got looks like sometimes with the beard sometimes not
Bernie and Sid in the Morning
Actor Zach Avery Arrested for Allegedly Running Multi-Million Dollar Movie Ponzi Scheme
"Handsome, rising Hollywood actor busted for masterminding and nearly Million dollar Ponzi scheme. It sounds like a great movie, and I'm sure the real life victims wish it was Zach Avery, whose real name is Zach Horowitz was arrested on Tuesday he is accused of bilking investigate investors out of more than 690 million bucks by claiming he had movie deals with his contacts. You know, he's an actor. And he said, I have die of deals with major outlets like HBO and Netflix. And he showed them all this paperwork of documentation. It was all fraudulent. The SEC says there were no such relationships. The paperwork was a fake. Instead, they say he used the dough to fund a lavish lifestyle shocker, including a multi million dollar home $100,000 trips to Vegas and other luxuries. He was released on bond and faces up to 20 years in the
Lifestyles Unlimited
Actor Zachary Horwitz Arrested For Film Rights Ponzi Scheme
"Little known Los Angeles based actor was reportedly arrested by the FBI on Tuesday for allegedly running an enormous Ponzi scheme where he duped investors by lying about the success of his film distribution company. 34 Year old Zachary Horwitz a k A. Zach Avery is accused of cheating investors out of $227 million use a
WBZ Morning News
Hollywood Actor Zach Avery Arrested In Multi-Million Dollar Ponzi Scheme
"Year old California man is under arrest, accused of running a quarter of a billion dollar Ponzi scheme involving movie distribution rights. ABC is Alex Stone has detailed $127 Million and see amount that federal prosecutors here in L A, say Zachary Horwitz, who goes by the screen name of Zach Avery took from investors. They allege he promised their money would be used by his company to acquire licensing rights to movies and H B L a Netflix and agreed to distribute abroad. But the money was actually going to pay earlier investors and to fund his own lifestyle, including a $6 million home. He's due in court next month. Alex Stone, ABC News Los Angeles
Progressive Talk 1350 AM
"avery" Discussed on Progressive Talk 1350 AM
"Avery held it for about 12 minutes so we can measure how much DNI we got from the same kind of key held for what we'd imagine is the same amount of time. That's it. He simply imagined that that was the amount of time that Avery held the key. And we're the conditions in prison, the same as in the scrapyard when Avery held the key the last time, of course not. There are a multitude of environmental factors that determine how much DNA's if any, is left on a given surface. And Dr Reich doesn't bother to account for them. Could you improve the item of evidence? By rubbing it on a mouth swab on a bugle swab. There was a toothbrush. The answer is those would be great sources of Vienna, you would get lots of DNA's transferred simply and rapidly by rubbing an item of evidence. Against either one of those This claim is never proven. And besides, it wasn't saliva Edna that was found on the key. It was touched DNI and the idea that there was just too much of it for it to be the result of Avery's touches Simply ludicrous. The range of touch DNAs that experts generally expect to find on an object is between zero and 150 nanograms. Investigators found 5.1 nanograms of Avery's Edna on the key. It not even close to too much DNAs to a 2012 article in Forensic magazine used various studies to provide examples of how much DNAs might be expected to be found on a given object. In one study. Ah mug held for 15 minutes produced 6.8 nanograms of DNI. Using Dr Reichs wild guess that Avery held hall Box key for 12 minutes. It is perfectly reasonable that he left 5.1 nanograms of Edna on that key. And as for the suggestion that it's suspicious that on Lee Avery's DNO was found on the key, Zellner herself disproved that with an experiment she did on the hood latch in making a murderer's second episode three volunteers each do it Five times We have 15 trials, and I sampled the latch each time..