20 Episode results for "Authority Project"

Pivot & Move Your Business Past Disaster w/Marshall Atkinson

The Authority Project

37:16 min | 6 months ago

Pivot & Move Your Business Past Disaster w/Marshall Atkinson

"All right we are live. We have Marshall Marshall What's going on man has lowered it. It's fantastic. I live in Arizona and it's hundred two degrees outside but. Sixty five in my office. So. As hot as that is in. Just been a crazy crazy year. So. You're here to help us move past disaster is that which here for I am and you've come to the right spot because not just wrote a book on that. Thank you, sir, he is here in. That's what we're doing here on this episode. CRUCIAL EPISODE OF THE AUTHORITY PROJECT Alrighty, Ladies and Gentlemen Boys and Girls Feast your is tune your ears. It's that time. Again, we are live with another episode of the Authority Project. It's the video podcast dream. Don facebook youtube twitter, and periscope where we talk to digital marketers, business coaches, and creators of all kinds on how they built authority in their field, and you can mimic their success developing authority building your audience attracting clients to your own business. Now, without further ado, let's bring to the virtual stage your host. Brian S. Arnold. I am in building here with Marshall. And we had. A very incredible th this little a nice little talk beforehand, and I am so excited to use audience. Of just where we are in whereby now. He's crazy near. And before we dive in, I wanted to be really kind of restate way said earlier I'm sure he will. But before we even into that, just tell us who you are personally and professionally. Yeah. Sure. So My name is Marshall Atkinson I live in Mesa Arizona. Moved out here a couple of years ago a wife Jodi and son Jack My wife is downstairs in our living room doing customer service for a company and my son is an eleventh grade. He's doing his fall break right now. So I'm sure he's killing people on call of duty. Normally hear his bedroom doing school. So we're all in our little pandemic castle right now. I think we are in. Funding for the first time in in the entire world that we can all relate, right? This is the amazing thing to say. So tell us right now, what's your? What is your current project here on the thirty project? Yeah. So I have a new book called moving passes out was released in May and I wrote this book primarily because I saw a need because this country screech to a halt. I and nobody was prepared for it, and let's be honest that that's true for you and probably a lot of people and so people lost their jobs, they lost their clients and customers their Their whole business may be irrelevant right now because maybe they were. Based or they were sports based or they were all about travel? I. Mean who knows right and then what's happened is everything has changed and we have to get ready for what? I'm calling the next normal, not the new normal, the next normal and we have to put aside. The Golden. Holy Days of back in March of this year, because that time is never going to happen again and What's interesting is that you know we were we've been talking about in different industries. We've been talking about the retail pacalypse for years how malls was struggling and all that kind of stuff because everything is moving online. Well, guess what the pandemic was a worm speed time job ten years in the future, and if your business relied on foot traffic, if your business relied on actual meeting face to face with people or whatever you, you've got a rude awakening that nobody wants to shop like that more. And Sell however we adjusting. So the the book I wrote moving past disasters written for any business and what it's about is really understanding that You need to change and adapt to how you do things and I'm a big fan of quotes and there's a great quote that Wayne Gretzky. Famous hockey player once said which is. Good hockey player skates where the Puck is great hockey player Skate where the puck is going to be. And moving past disaster is all about understanding that your future is out there somewhere and you have to do some things and some exercises to understand how to pivot and how to change to bring to meet that puck is going to be right if that makes sense. Yeah. The. Grace Dawson fire a love it. You can tell he's ready guys. All right. We're we are. We're in for today so. Tells first of all, like toast wait where your journey begins, I know I've been in two couple of sites sites here. In I C T shirts Pero tells them about where you're Gerald the inverse yeah. Well, I've been in the decorate peril business since nineteen ninety three I started my own t shirt business when I was working on my graduate degree I was working my master's in architecture and I didn't I never finished that but I fell in love and the t shirt business doing that. became an art director and worked in that industry for years and years and years and So that's kind of what I know and what I do and on the business consultant in that field. So I have two businesses I do one on one coaching with a t shirt printers, embroiderers, and in people do the Promo distributors people that make their living selling decorate apparel kind of why I do during the day job I saw another company called shirt lab, which is a community that's that services these folks. But I've been I've been teaching I've been doing a lot of podcast I've been writing. I've been writing a blog every single Saturday since two, thousand, ten do alarm stuff on Youtube I actually have three shows using the stream yard APP that you're using here. I'm a how podcast I have a lot going on right But I know that the things that I've learned throughout my career can't help anyone because they're all about discovering the solutions to problems and I I started looking at different ways of looking at things back when I was an art director because I had to think of the coolest t-shirt you've ever seen. A dozen times a day. You. Get inspired because you know day after day after day after day you're trying to think of something really interesting and cool that somebody's going to buy a after a while just flat out run a ideas, right? So I had to like. How do I train my brain to think more creatively? So moving passes aster is using those mental tools and lock all these different things that I've used forever for you Mr and Mrs Business owner that you can take the same ideas and come up with you I. D- I, understand what you need to be thinking about, and then we're we're going to our rewrite you're plan and a based on the fabulous ideas that we're gonNA pull out of it, and so I have a lot of little mini lessons in worksheets in the book that people do to Kinda unwrap this kind of stuff. Says incredible. Amazing Man. So this let's talk about this tin dimic. Lots of. It really does In lots, lots of businesses have been forced to shut down. And I was reading just today about. A Bar here in Boston debt. Were Nina for twenty two years they're open for twenty years and they had to say you know we can't stay. He cannot survive any longer right? The as is so. They never figured out how to pivot so. Joe I of how to survive in this in this area where well what I opened the book with a thing called the beginner's mind. Okay and so I want you to think Olen Apple. An apple before if the other day Ta-. Chris Right knee to. Depending. So I want you to think of an apple. So if we approach our life and our business as of eating an apple. So when I said, eat an apple, your brain immediately started thinking about the tartness of an ample. You're probably saliva glands started like foaming up and you're thinking about that and your mouth started watering a little bit maybe because you know what it's. Like to eat an apple and Chris the the biting into the skin had the juice trip down your Trent Chin all that right. You get that right? That mental picture is have you ever been disappointed when he bit into an apple and it was kind of lychee or way too tart Granny Smith or just didn't have any flavor to it you know what I mean. Okay The reason why we have that reaction. Is because we're bringing to the picture of eating an apple, all the other apples that we've eaten we're not joined the apple for what it is right here in front of us because we bring to that page only our whole journey are every apple ever eaten we're not enjoying the apple this in front of us. So what happens is it leads disappointment. It leads regret at least to a lot of problems and I think a lot of business owners have the same mentality where they're stuck in a Rut of what used to be. It's like we can only bite does win apple and that's it. So for example, this bar all they could think about is the fact that you know we can't survive. As. Bar Sort of close down right. What else could they do in one thing that tell you sometimes is because of the labels that we give ourselves right. So I think of myself as a bar owner, not a businessman or woman who owned the Bar Right? We all rethink that one thing in there's no way that we can escape the label so we can't do anything else right. So what else could we use that space for in the meantime or what could we do? Could we could we do something differently? Could we do something with delivery could? We I don't up right. So I don't know people's talents are what what their neighborhood or anything right? I don't know any of those facts but what we want to be able to do is rethink and kind of come up with different ideas. Now, this bar right probably has a giant list of loyal customers. Hopefully, they have a mailing list. Yeah. Hopefully sold merch maybe they have an online store maybe they could be doing something right instead of just selling alcohol maybe they could have pivoted and done something differently right. So it's like one of these things where. We have to buy a new apple and just a joy what is right here in front of us and learn from that and understand that I can take small little steps. Act Can adjust my business and that way I can succeed because I'm moving forward with a new direction. I'm going where the PUCK is going to be right that makes I use a lot of metaphors. Right this. Yeah. So that's a lot of that. So might my next question is how do people recognize? Where to pivot specifically holiday county in then. On top of that, how did they begin to make that shift? When this All they've ever known how to do this. First off, we have to hopefully the book, right but. I can give you some tips. So the first thing you have to do is you have to analyze where you are. Right. We have to understand where we are right to second now with the good and the bat right so maybe other good. A loyal customers you've got some products you can sell. You've got some really super positive things going on, right what's the negative? The negative is that we're losing we're we can't get foot traffic or we have a large accounts receivable problem or we've got some legal issues or whatever. You know whatever your issues are. We have a face them. Yeah Right. We can't ignore them. They're not going to go away. So we have to address the good and the bad and kind of take a snapshot of where we are, and then we have to think using some different ideas. This is even make sense, right? What else can we do? For example, you know do even need employees. Okay think about companies right now who don't have their own employees? Guber. Right No. Employees AIRBNB. Right they have employees, but they don't have locations right. So what can we do to just kind of turn things on her head in stay in the same industry because you understand a lot about it you know right now everybody's discovering they can work from home right? I'm coming to you live from spare bedroom right where my offices you'll before I was in a co working space 'cause I liked the idea of going to work I don't go to work anymore I go up a flight of stairs. And so what I've learned is I don't need to pay those people five hundred dollars a month. Guess what that is called. That's called profit right? He's actually okay. So. We can do things differently. So in the book I have an illustration called a the four perspectives. Do you want to hear what that is? Yes please go ahead before perspectives there are four personalities that you need and Your Business Caesar. I want you to think of these employees that you never have to pet. Okay. So the four. The poor perspectives is one of explorer. One of an artist one as a judge and one as a warrior have you ever heard of this before? No. Okay. So the explorer is the person who maps out the journey that you want to go on. Okay. So let's take. For example, your business you want to go on a journey you WANNA plant the flag on the mountain in the industry that you're in whatever that is. Okay. Yes. From here to there. Okay. There's four is going to map out what that means. Okay. What does that mean and also map out? The danger zones worse to quicksand. What do we need to avoid their explore kind of? Out For you so you need to really think about where you WANNA go. Right. So in in. That's watching right now where do you WanNa go with Your Business Right? What does what? What do you WANNA be able to do? Right? which is like a two year twenty, four month goal right? Where do you WANNA be able to be twenty four months now? Right? That's the flag you're planning on top of Mount. Now you're not, you're not just focusing on like monetary goal you talking about it should. Be Re establishing your business that can be financial. It could be all develop a new product could be whatever. It doesn't matter and for because there's not somebody in front of me. I can't ask them questions about do. So we're going to be very ambiguous right now. So. It's really not your journey where you WanNa go right so we wanna know where the good the bad of that journey are. So we can do some stuff to get there and avoid the problems at the same time. Okay. So put it this way think about if you were going to drive a car and you're in Boston right. And you wanted to go to San Francisco for some reason, our car trip, right would you get in your car and start driving west or would you use the map? Right definitely would you use GPS? Your heart driving trying to. Get Their Lutheran. Yeah. So the explorer kind of maps out what you WanNa do right and maybe some benchmarks some things. So void along the right. So if we're driving our car, we would go hey I think I can drive this far. To Stop for the night. So I'm Anita. Hotel right. That's kind of what I'm talking about. The. Next perspective is that of the artists now artists here isn't. Painter, a sculptor anything. The artist is going to create things that you need to assist a the explorer for the journey. So the artist creates the processes, the assets a website. Creates the products crates all the stuff. So the artist is the one that's going to have to create this stuff. So what do you need created? To. Build this thing right. You need processes. Do you need a new logo? Do you need a systems engineer training manual? Do you need a whatever the artist is gonNA create all this stuff? So that's the perspective of what you need to curate to get to where you WanNa go on your journey. You know what I'm saying exactly. Okay. The next perspective is that of the judge and what judges do. Being? Away. Yes Eater innocent while we were Noah's passer fail, right? Did you do a good job or not? What does success look like in for a judge what we need more than anything our numbers are the data, right? So we have to have data remember the old axiom you can't manage what you don't measure. So. What are what does success look like? Isn't a million dollars in sales that could be a lot of money if you're a hotdog cart vendor on the street corner. For Ford that's ridiculous. Tiny. So what does success look like we want to map out exactly what that is. So we know are we hitting what we need to hit or not? Right and it's not and so the judge uses data to evaluate. So what we need is the data what so like Franks, for example, would say your social media, right? We all have accounts on facebook and twitter and linked in whatever. Right. So how many followers do we have? Right? One people get really wrapped up into I have five thousand followers, right? Ten thousand followers or have a hundred thousand followers or I've got thirty two followers doesn't the number doesn't matter it's a that is a vanity metric. What matters more is the sales from those followers. I would take you know ever the book of thousands of followers I would take a thousand customers that are actually doing business with you. Then hundred thousand people who aren't. Okay. So what we want is we want the data. Right, we want to know. So do the things that we're doing right one of the numbers what do the numbers tell us and what is the real number versus just the fake number? Right, so we WANNA be very judicious about Howard deciding things, and that's what the judge does. The judge says, Hey, we're going to set some goals and our goal is going to be we want to sell which is use a fake number. We want to sell ten thousand dollars a day. Right. Well, how do that and we know that today we sold ten thousand great tomorrow. We saw eight on Friday we sold say three thousand, right. So was this a good week or not and what did we learn from it? So the judge helps you evaluate all his data. So you can tweak and change things along the way. Remember we're not bringing it to the situation That after eating an apple idea. The beginner's mind kind of thing right? We're not gonNA bring all that baggage with this. All it matters right now is what we're doing from now forward. That's what matters. Right. And then the last perspective is that of a warrior. Okay. So the warrior is your navy seal team six that's going to repel out a helicopter and do some things right or warriors or who there are staff. Right, and you're like on the solar preneurs Ranch's me and my company, Right People to do things for me. You know I have a video got a Web guy got a drip marketing person you know. So so what does success look like for those folks? The projects on time they have the tools they need. They have the information for me. If I had employees would be I've giving them a training or made sure computer works or whatever they're whatever they do. The things are functioning. So they can do a good job with it and the warriors of course support. The date of the judge looks at the the they're going to work on the systems that the artists is going to create, and eventually they're going to achieve the roadmap that the explorer maps out for you so that all four of these things are interrelated. Right. So what we would we think about pivoting from the pandemic a pandemic. Where do we want to go and what do we need to do to get their? These four perspectives can help you analyze what you need to do to be able to achieve the success that you want. Amazing Man. Amazing stuff. If I think if people are hearing him now you can detail. That this person is true coach consultant or however you wanted to categorize it. I I, talk all day. So they give you a couple more questions for you get out of here. There are lots of business owners, Those were jobs as well. Doesn't look preneurs who are not prepared for something like this. And I think you've already kind of mapped out already. But how do we go about now? After we get pass this on pandemic Brian. How did how do you prepare us for the Knicks Downfall? How do we gird ourselves is to make sure that you know we don't. So there's a couple of things you need. Okay and everybody similar with the idea of a toolbox, right so we have a hammer screwdriver ranch and and we keep them in her closet right and what happens if you don't have tools and something breaks or you need it? You're screwed right exactly. So the tools that I want you to have as a business person are the number one tool. The need is a business plan. I started talking with folks all the time. And the reason why they're stuck at whatever level the ours because they don't have a business plan and a business plan is basically nothing more than a bullseye for who your ideal customer is. So you can't tell me who your ideal customer is. How are you creating your marketing? How do you know that your results or? Whatever right because my daily what we want is we want to be able to work half as hard for twice as much right? So we WANNA WE WANNA put together our ideal customer. Friend, who is that I mean I don't know. So for people watching right now here's a simple thing that you can do. So I, want you to bring the past. I. Don't know three years of sales per customers rights. Customer acts was this customer why was this whatever right and I want you to pull? A spreadsheet on that and I want you to do what's called an eighty twenty guys, and here's what I'll tell you without even meeting you. That the top twenty percent of your customers give you eighty percent of your revenue. Okay have you heard about this before? Absolutely Seen on talk about so it's absolutely true. So what we WANNA do is we will be focusing right now on the top twenty percent of our customers because these people that really pay our bills and do this stuff. So. Are they still with us right now or two of them go away Right, and so let's say they're still here. But they they're know like a lot of people are stuck in the mud with fear and they don't WanNa spend the money and they don't want to do what they WanNa do you're going to have to grab him gently by the arm? Okay and pull them off the road because here comes a truck fixing a run him over. Okay. You need help them with empathy and get them motivated in going by doing different things for them and one of the things you might WanNa think about is how you can solve their problem. Right. So if you WANNA stay. There they're your customer, they're gonNA be. Right if you can solve their problem for them, they're wealthy you it doesn't matter what you do or what you charge, right To sell them stuff. About then you're going to have a long road here. So the number one who was a business plan the never tools a marketing plan if we know who our ideal customer is, we know what their problems czar. With empathy with human to human marketing, using our face in our personalities are kind of touch points in creating stuff that's to them. So we can get them into our legion in pipe and Start doing some things with. Right intro it. This isn't about mass boring vanilla emails going out. I'm a big believer in video I use a lot of things. I create videos all the time. I'll do personal videos to customers to get them over onto my page here you know and. I use an APP called soapbox for that. It's basically a chrome extension you can just plug in. Video, and then senator, a lot of people use A. Bomb I think is another one for, but the idea here is that you're being human human human marketing works out and it's about understanding what their problems are, which were is that Your Business Plan right in if you know there are problems and you know how you can solve them right you need to have what I call your unfair advantage, which is you see nobody can compete with you because you've got this thing over here. Right. It's it's neat to you right and so that's kind of the three tools that you really need to kind of what you have to do but more than anything in has to be the willingness to change. I think the people that are really going to come out of the pandemic. Farther ahead than everybody else the people better changing right now they're already adapting. They're already adjusting. They're already doing stuff that people that are not going to be a success to be like barring your neighborhood where they just thought himself was a bar. Sorry we to close. Awesome. Awesome man. Gray stuff. I have I have one last question Unless question in this kind of food for you right now because it could be. Step with a with a pivot talking to topic but. The question is this people here you they like which which would, which is saying like your journal Roach in they want to know in their individual. Businesses. How they can be an authority in their space gives us an overall overall. To bits on that just. Here's how I've become authority have to teach. You have to give away the recipe. Right, if you hold things close to the vest and say I'm not gonNa tell you. Unless. You pay me right you're not. You're not GonNa get where you need to go because nobody's going to trust you right. So I've been writing a blog every single Saturday since two thousand ten. I have a podcast I have youtube a my son Jack who sixteen is helping me with my youtube channel because I'm on my blog. I wrote an article that said I down your Youtube Channel Sucks. because. You know my son's telling it like it is in it was horrible right? He's like dad you're youtube piano awful and I go. Okay. Well, what makes you the experts I watched youtube all the time. Here's what you need to do. So I put him in charge of my youtube. So now he's actually my video editor got him using adobe premiere pro he's doing work for me all I have to do film the stuff. And he's an he post. He did a video for me today actually one with me and one of my customers, right? We did not. We shared a video together we collaborate. So like one of the things that I want you to think about is you need to be using video. You'd be getting out there and more than anything if you're trying to connect with your customers, you to understand that you need to hunt deers live. Right. If, you've got customers that are on link then you need to be linked in. If you've got customers that are facebook, you'd be on Facebook, and if you don't know these channels you to get to know and what's in this is not even social media maybe you need to do a Webinar maybe you need to create a Youtube series, right so you just really kind of understand that you know this guy and this idea comes from the great book. A story brand of Donald Miller is that your customer is the hero of the story they don't care about you buddy they don't. All they care about solving the problem s in front of them right now. So if your marketing and your business businesses set up to make your hero succeed you going to succeed. So. If you're trying to establish authority, get your heroes succeeding and then everybody will beat a path to your door. As perfect. Turf weeks are dude of your nonstop I. Love it though I love it. I. Love It. I love it. Guys I. Hope You got a good. Hobby a Lotta this because he gave us a lot in in in half an hour. So just imagine if can just imagine what he can do for you on a on on real time basis of working with him. So. Masha, please tell them where they can find this book and connect with you further. So the book I think you've got my link up here this is just a bit link. So this takes YouTube. Pastor book is fifty nine dollars. It's a PDF. I. Don't have it on Amazon because they don't want Amazon to take all my money. So I just I'm website. And and then if you buy the book and you get stock or need help, you know you can email in help you I'm I'm building an online course right now for and then I'll come out in your by the end of the year. And then but my website is Atkinson teacher dot com don't let the t shirt part fool you can certainly help you stuff I've. Been Coaching businesses since two thousand ten. Kind of on the side and then two, thousand eighteen. I'm doing it full time since since then. and. I help. Hundreds of businesses real time, and then I also have events that I do and I have a new ECOMMERCE event that's for my industry that is at the end of this month place. There's a lot of things going on. And on the very kind of I'll tell you like it is right in a vital. Outside Hey, I've no idea about that. You need to talk to your account they were ever right and. But. I think I can help people I teach a lot on marketing on leadership You know the stuff that I I was I'm a former COO. Of stuff my personal customers about cost optimization. Lots of fancy terms ride but it's all about really getting better and then pushing people to succeed by by doing things differently because if you're struggling what got you here isn't the answer your change absolutely love it. I love it and for those who are listening later just the spout that that link for you is Atkinson Dwayne. It sounds dial if f why the way that sounds for slash in Mary people, D- David Book. So. I'm not going to repeat that but just rewind it if you WANNA. Hear that. Right so incredible, what's up dude? You're amazing. You're amazing. Thanks. So glad you're you're able to get on the show and I know that there are people who recent past guests who? Who dipped into the pivot thing you brought it all. Full circle though input into like a real big big huge thing which I'm so happy for the so many people were struggling don't know where to wear the businesses going where we're to do what to do with the business right now. So this is perfect. She just everywhere people know in. I want before we get out of here what would also go to the DOT COM get on that list of helping you build your own authority platform just like he is like Marshall is in. This is great. This is great. I. I can't wait to see with everybody one of. One of us have I'm going to get out here, but if if you have any final words. All Marshall Let us know before we before we go. That'd be great. Yeah. Sure. So first off. Thank you so much for having me on today really appreciate the opportunity an allergist ad that you don't have to do this all at once right Solomon big believe there's a great book called Automic Habits by James Clear in the book he talks about trying to get one percent better every day. And so you don't have to. You don't have to do crazy magic things. Try a little harder every day. Spent some time budgets of time and be willing to fail failures where you're GonNa make all your successes because you're gonNA learn what doesn't work in through that you're going to have the success that you want. You Know Edison it took ten thousand tries to light, bulb? Right. So how many tries are you on right now? I love that. that. Day Row. You are incredible. So hope everybody got that over. I'm inspired hope you were inspired by today my Marshall and. Listen go ahead. Do what he says. Build it as go along make mistakes give better grow. and. For you just don't give up. All right take care. Thank you for coming through here. Bless route. US. Oh. Rapper this episode of the Authority projects. Thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review Sharon tell your friends. So they can hear to and for even more authority building tactics b-share to sign up at the authority letter, Dot Com, get free weekly content an ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an Aha moment from today broadcast just remember it's your authority, build it Charrette and they will come until next time.

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Why Sleep is Entrepreneur Fuel w/Lee Chambers

The Authority Project

36:05 min | 7 months ago

Why Sleep is Entrepreneur Fuel w/Lee Chambers

"All Right Ladies and Gentlemen Boys and girls Feast Your Eyes in tune your ears it's that time. Again, we are live with another episode of the Authority Project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked to digital marketers, business coaches and creators of all kinds on how they've built authority in their field and how you can Mimic Success Developing Authority building your audience and attracting better clients to your own business. Now, without further ado, let's bring to the virtual state, your host Brian. S, Arnold. Switched it up today with the intro. Don't worry the female would be will be back on. Don't you worry at all K- Kind of kind of filling out today it'd be. A black background, we're just changing things up. All right. Just just for today. It's one of those Wednesday. So So. My good friend. Lee Chang Lee Chambers is in the building these chambers in the building you said, he's GonNa show us how. Or. Why Sleep, is entrepreneur fuel. And I was telling him before before the show that this is a great topic because had about I hate to admit it. But about four about four hours of sleep last night. So this is perfect because I need it I've been dragging all day. But she's not going to here on this show. I've always been the Angie always bring the energy. So so here we are here we are straight black background we're. going. To. Change it up. Change it up a little bit in. How you doing Leigh First of all, how you doing today? I'm doing good funky Brian. Doing good. We're always disrupts in. Exactly. So let's get started this first of all Tell the audience right now. Who are personally than professionally Yes. Oh I'm Lee. CHAMPA. I five and I live in Preston, which is in the north of England fascinates walls that lawn sake it rennes an awful lot here so much so that we actually we have the. The reservoirs which hold walk for the rest of the country. That's what Rans. Family two young children on ago seven and five saw feel very privileged to be good probably on on enjoy time. I'd ultimately I. Do I think the law things? Go really interested in back grind. I've run a bit video game business and recently I sit up nine Nov a well wellness, well, being in industry business, which is taken off in a lot of West on those I've got qualifications from sleep to Collagen nutrition experience working in local government elites spall on running businesses on kind of all up together after years of challenge through a mild experiments, as well of some mental health issues when I was younger, I'm losing the ability to walk frail nece a few years ago to again and brought all that lived experience qualifications, industrial knowledge together to help entrepreneurs and business owners get the best ourselves. Nice, I, love that man. So tell us tell us You me for Luke with the video game thing. That's pretty that's pretty interesting. But we're we're not gonNA, talk about that today. But words what product are you coming right now? Let us know about that. So the big thing I'm doing it the balm and really what entrepreneurs tack them on effects be a GPS calibration system. So as an entrepreneur, you're business that you're growing your, you know your passion, we put your time into dot is the vehicle to Gaul achieved a life that you want something that can go Meccan impoverished. Also give you the time resolved in the energy to live the life that you want to the person that you ought to become on. Ultimately, you'll businesses your vehicle to travel on your journey in life on a lot of warm during the moment is looking around. Ultimately y'all health mentally physically emotionally big stocks that you business y'all the one who's driving vehicle is the leader. You need to show but y'all you know you wealth sluts. Yes. You don't some exercising. You've moved to bet you got those brands sells going because ultimately you're you know you're the one the front. Leading the way you don't WanNa be in a place where you're not feeling, Greg, you need energy to make impacts right? Like US I. Feel like talking deep into my soul daily come on. But I hear you are here you so. Tell us where your journey begin. We've got you all excited in getting into. Entrepreneurs entrepreneurs, or in this space should I say? Yeah I mean goes all the way back to being a little child and a blue collar family. We've permanent thought were really really hot and I was curious or disrupt. Balkan Fox myself moons can free jobs just to put food on the table Scholla's a different way. So I was Katie was trying to sell them among you still on the street how is a child falling up mail catalogs pretending to be an adult to business and I was like restocking conde to school from the shop and selling it a mockup. So always hot the entrepreneurial spirit inside. Of First Generation, university students, I wanNA pharmacy go didn't psychology. I'm just wanting to know why business owners did what we did. So I then try and replicate lot and build something, which ultimately would set my family I of the challenges that we faced and hobbles livermore comfortable existence and Maccabi a difference in the world and all kinds of style on the platform ball I challenge the university I actually ended up going into a career financial adviser in two thousand seven really no good time to go in. The, six spot Buckeye made redundant and any excuse that not to sell a business, I add the permission I had the the advice and a hot aplomb on I've been told previously should conform and try and going to a business that was already diverse and industry was more steps in and I was like. I i. was a bit lot. You know what I'm young got five days ago have been I chewed maybe I should listen. And after after going into the world of work and finding not you know walk. Just doesn't resonate with me. I was like I'm not gonNA waste anymore I'm not gonNA conform I'm GonNa go into industries where I'm not welcome amendments. Did. Awesome I I've I've been I've been following you little bit and I. I you have a show like you let you seem like you'd like to challenge. It does something that is according to you think am I saying that right? Oh, I mean, yeah I like to see the ultimately step outside my comfort zone and see what happens sometimes a panic so I don't know what I'm doing. Most of the time, you just realize human beings, your top table. If you put yourself out there, you realize that when you get the that fear that you had most of. It's not even it's not even tangible when you in the Mormon he just living you don't really scared of anything you just doing what you need to do and. South on the radio and I decided to do all sorts of different projects and ultimately just find a challenged can help me grow and challenged. Makes me think Oh, this is exciting. You're inspiring me man. I'm ready to go miss. Energy he's already there I'm ready now. So. while. So I'm glad you said that because that really hit me there so. Tell us. Now here's the top we're going to. Why is sleep so important? For her or or otherwise. Yeah. So to be honest for anybody WHO's listen even if you go to business sleep. Loved. What I've done is Ryan the it is the cornerstone, the foundation of you health new performance on. We all know what he's like when you've got a small child, he's not slept. Hadn't heard. They won't listen the start doing really radical things. Yes I accept. The parents are always thought. He's not a now. He's not asleep that's why being. You've got millions of items walking around the world. Emotions all over the place. Make mistakes hopping oxidants terribly not being very nice people because not enough sleep. Really. What it comes down to is sleep effects every single biological process in our bodies it affects our emotion regulation, hormone, regulation concentration in attention ultimately, I was cells and the health, and it's the only time sleep copy replicate by anything else it's the only time we truly get to recover as human beings and given high stress report ourselves. Especially, as an entrepreneur when you'll push those boundaries when you looking for that extra edge. You see those best athletes in the world they'd be sleeping for twelve hours a day because they north they're going to perform at the elite level they need to be sleeping arrested. So this is taking. Off My next question so Oh my gosh today allies like. Dragging. What. Am I supposed to be doing today? It. Executives like I was out of focus. I didn't know. What was going on? What are these set amount of hours per night to share a productive day? Oh. Well, saw it. It's it's really challenging because we've only been looking at sleep is a science since the nineteen forties. In scientific terms like a baby, it's like searching the sixty and hundred really. Okay. I was GONNA say this. I. Net national, nine, hundred and ninety. The nineteen forties still still still early with that Yeah. When you think about it, you Brian Been Looking. At surgery psychology philosophy for lot free throws in years. Okay. Bill can sleep eight hundred. People willing to start thinking about it, and you know what? It's like ten these every move eight is a lot of Africa. But the overarching thing we sleep is. Because it affects every else. Actually, really impulsive in on the figure of I sleep that we hear lot a good benchmark. The majority of people would function really while I was asleep. Is Hard to give academic everyone has and individual sleep need. Okay. Draw some people in the world five on five sleep and fries and perform a high level. US A, boat bomb percent of the population. Every few people and what is seven and a half Is probably a good ballpark for most people you can get seven and a half I was good quality sleep. You not disrupted what you get the sleep cycles in. Than That's probably a good place to stop. But play with you sleep an experiment with it. So I spent time you go to sleep, look how you feeling you wear cope. What's really important is. We all have different. biorhythms, some people. That re- perform really well, really late in the evening. Some people perform really well early in the Mon.. And it's Stein to really anchor Inter. Were you perform best? You don't WanNa be asleep then if you're going to perform in. On the reason why flies Obviously wasn't that long ago that when it went dock, we pray as human beings saw we needed people who are willing to stay nightwatch. And then people who were willing to get really early. NBA. Luck. So we only had a small period in the very middle of the night where we were going to get eaten by overstuffed that inhabited the not that long ago, and that means that we all have kind of different circassian rhythms and a massive PA about getting good quality sleep is finding when you sleep best when you perform really well when you were wack. So. The me ask this. This this this huge thing about entrepreneurs that. Get up early in the morning for five night for four or five in the morning to really be a real entrepreneur, you can't be an entrepreneur. Lee, unless you get four or five in the morning, that's what you know. The top one percent all do all every day day so. What do you have to say about that is that is that should that be debunked? Let us know about that. So dot is. It works really really well for some people. Yeah. DOTS for those people who responded to wake up at five o'clock in the morning. Truth be told they're also the same people who got so bad o'clock in the evening. DOTS DOT Sunday happily go to sleep if you all kind of person who still performing a you know a high cognitive level at midnight don't try and work for five o'clock. No going to. Be It's GONNA. You're not going to be able to benefit along the best modern routines really importantly have a modern routine because so often for a lot of people, it's one of the only times that you have real control of dad to actually spend some time developing you starting the day with positivity goals in your mind unsurpassed per listening to things like a fired up getting some exercising. So you blow stops flowing getting some sunlight saw. You get your melon ops in cells going and ultimately that's a great idea. But truth be told, Brian, it some people here false himself to do that and don't feel right then. Yeah. Like a surface. So many things find your time. Your want to join the five and if That I'm glad you said that because I I did that for a stint. Right Rome this like. I'm getting up five o'clock in the morning. I'M GONNA do it every you know every day. And what I didn't realize that. I didn't even register that you know I also sing. So I would have like rehearsals at night you can get home until ten eleven twelve. o'clock is like I usually get up just like in the worst shape at five o'clock and there was no, there was no productivity going on there. It was just like here's routine that successful people so like the going to it and nothing was getting done so. I'm. Glad you said that. Stick to like a morning routine of anything whatever whenever your morning arises. So that you productive in a in a way I I like that so. What do you do? When you find it hard to go to sleep, which is another challenge for me. Yeah. So again. For knows very switched on. Whole of ideas always ready to go through action because you got to be somewhat you livelihoods by. As an entrepreneur is really important because you have more structure and ability to design your life than people who generally working jobs were your mandate to be here be that. What that means is from asleep perspective you need to build in brags to switch off, you need to get outside and get some sunlight in your is in the morning. needs to try and stop. So what can lead into switch off for Your Business? So I quite often suggest with clients to look things you can stop to effectively have a curfew. Something they don't want to be consuming caffeine rarely let. 'cause you know ultimately to basically caffeine goals into receptors in your brand on stops identity going in the identity intelligent you tie it. Okay. So that fall if you drink caffeine, he's got half life and a I was. So I say you know have you off Caffeine at two o'clock I'm by Bedtime Klay. So you'll be absolutely fine. A. Big Meals 'cause the mall effort you put into digestion you're not particularly comfortable, but it takes a lot of energy is high processing. You just can't get the sleep cycle. Swinging Brian the body temperature drops he kobe temperate draws by a few degrees as you fall asleep and things disrupt. Searches stimulants small kin intense exercise right before bed raises he called body temperature. So you have to fight the antibody down again. And the law things like that. Again, we all know blue light and technology devices, impulse, and that kind of thing keeps hugh mind up to make it harder to switch off There's always ways to try and ultimately find because I've everyone has like a different sleep challenge and Mind's racing some people continually distracted some people just end up going over the same thing again again again. an. Access and around. You get some people who are not sleeps really important. So they become really actress because he can't get to sleep and the not mix. Struggled to get to sleep even mall. Like a repetitive cycle and they ended up needing like a CB TI active behavioral therapy for insomnia to help them break dot cycle and get to sleep. So yeah, the so many things look at your environment as well. You want to baseball dot constantly hundred frontier want peaceful some people like a little bit about growing. Nice. Some people like silence the most important thing. Brian. Again, we've ten preaches experiment fine what what's for you treat you like a game us. All. Science school you Lop. Call On. January soap. Sleep yeah. The only way we actually find out what's best for us. So. So what what about exercise? There's a couple of things on the before for that. 'cause sometimes I feel like. I can't go to bed hungry. So. So I know you said it was talking about somebody they don't eat a too late. But there are times when I'm like I'm hungry in my stomach growling and I cannot go to sleep like that. So what do you say to that when people are hungry and they're still trying to try trying to get their their nightly arrest in but the? So it's it's really when when we think of is on big meals, generally speaking about overeating okay. To cost to bed 'cause by trigger and it just doesn't feel comfortable when you stomach bolted full true. Concern. Time don't go to bed ravenously hungry dot literally just leaves you in a place where bodies like chemically signaling, meet some food. And that's not good because that just continually disrupts the circuitry of trying to get to sleep. It keeps activating you body. What's important is if you actually feel hungry before bed. Have something that's relatively small substances the in terms of foods or drinks that put you in a more restful things like cherries like milk finger trips of the amino acid. I'm really speaking he's pretty good faw get Melatonin production going. So you'll hear a lot of people have been hotmail can. Eat in Ian Bananas, and Cherries before they go to bed and again, it can't help for some people. It's really good. But what you WanNa be doing, you want him going to want to be going to sleep not false. Not. Hungry. Gotcha. Okay. So what exercise because sometimes you know? I believe that can affect how you can make you make you make you more tired. I guess. But what? Are. What what do you feel about exercising how how that works what you what your cycles of sleeping. Exercise is actually really impulsive. On. Zadie. Would say, don't exercise a booth Humoud, it increases fitness and what it does is it makes you make you feel like you make him progress on actually protect Shia from anxiety and stress and a lot of West. So the benefits by size a massive, the more you move. The Bay you're going to feel. What the only caveat with dies is if you do really intense exercise before you go to sleep. You. Reggie call body temperature. Really. Hi. Fi. Fight and fights getting bogged down. Becomes counterproductive into productive not to say. You shouldn't do intense exercise in the evening. Because for some people is actually alright, right we find it. Fine. You don't WanNa go for some incredibly intense and then try and fall into bed in policy you might feel tired from the exertion. But you buddy is going to be fighting to get a temperature dine. Really the best thing to do if you can't exercise time that you actually have the energy to exercise and as an entrepreneur hopeful, you can possibly channel. You die to fit the end in the morning if you're if you feel alive in the morning, maybe in the afternoon, if you're not Amman in person maybe in the early evening stops when you can kind of slots it into the schedule but I've never suggest doing intense exercise right before bed but can always go for a walk right before bed and nice brisk walk. Let let let you come on your mind. Be Mindful you go in and slut process the day while walking round. That's why I tend to. Okay interesting. All right. All right. So this this data more. Almost A. At our time, but I want to leave diving more into. How this can really help entrepreneurs. Be More effective in their business. Can You? Because you really. Put this topic out here night in a love how are you? Are you explaining it that fuel for the Entrepreneur? 'cause I know you I know I wish I concerns about food and stuff for the New Year into that team. Maybe. On the next year we can year. Talk About Food I. Know That's a big thing to as I suck at that. Well, but anyway. Tell us why how why why is important for? The narrative where we hear people you know. How do I? Say it like? In You. Know you're you're you're you're you gotta go to to the file drop. You gotta you gotTa you gotTa do whatever it takes. You know you know you know no sleep your sleep when you're dead he kind of thing if. We hear those days. We think that's an entrepreneur. So. chose. Why Those things can be harmful for an entrepreneur as as far as being productive on a on a on a on a daily basis for your cup for whatever business, that Joan. Yeah because I've GNAWS that treatise, you go hostile especially to start your business, but the thing we sleep is Recovering time, and what happens if you're under slept, you become less productive because you struggling via concentration and attention. What lot doesn't turn it means you can't do as well. You can't do work and what actually happens is you think you're in time. Lose, incapacitate and quality. The problem is when you start, you know attention and concentration draining. You works not as good for the Mola to make mistakes and errors, which is enough to spend time all resources to go back and fix right on what kind of. Hobbies ultimately, every entrepreneur is going to have you know communication for a day. If, you've not slept you grumpiest Hell talking to your clients, employees, stakeholders they don't want your grumpy conflict house talking to them because you sleep. Notes. Everyone knows that again, your hormones are all over the place. to Eat Food To eat sugary stuff that you may spiced butcher got lots of energy named box again, and then suddenly you're in the pet your of in the afternoon slump in fallen asleep that's what he's supposed to be bonded is important deal and it's just a impacts over is Eli so Your family, all your friends, and you just not communicate well with them. 'cause you tie it. You're out on the road. Get angry car. Things set you off. Swing really wildly when you're tired the mall, you are who was swings he starts the a lot negative. Say you start to see people's competition? He starts to worry about what what everyone else is doing, and then the effects, your decisions and all of a sudden you trying to copy someone else instead of being the entrepreneur you need to be intrigued sold as entrepreneurs we need energy we need the focus we need to be able to execute on a daily basis. You want a clear mind for decisions. You won't to bail the extra in when you need it on your terms knowing that you've rested the night before to go big today. And really the most important thing of all is if affects your health and your performance on every level if you want to be Leonti you a treat of awfully fleet, you gotta be taken not not when you can. You gotta be getting those I was asleep for that moment 'cause every entrepreneur brings massive volley. If you're going to use your volume, really Mecca Chand mechanism popped Mac some serious money management serious happiness along the way you need to get your sleep gun. Laws Dad's of y'all seeps for Lazy People. Don't five I was. Going to drop yet right you'd be dropping the buck side of your business. If you don't, you know over a long period of time truth is Brian. There's an awful lot of people in the Western World the moment you've used to assaulted asleep they don't realize what he's lots of a good night's sleep anymore, right? Right, I want to stick stick in one more question from our final question. About stimulants coffee. So people who know they don't. They know they don't sleep a lot but coffee to. To What I'm trying to say but. As a stimulant to to to adjust. To, help with that. Copy. I'll be good. I. Today I'm fine. So how do you? How do you deal with that? When people say you know as long as I've got McAfee evidence fine everything's good to go. Yeah. It's just helping them understand not caffeine is a performance enhancer but what it does is it blocks you body from being tell itself tired it doesn't give you any more energy. Using a credit card. You end up paying interest some points. Actually giving you more energy and helping them to understand actually while coffee is goes into the receptors and blocks you body from telling yourself. An that's great to get performance. For. Like a few hours. The problem is to become a point where you become relying on not to keep going. And suddenly when you don't have it, you feel you can't perform then. That's not a great place to be some people live the whole life. That's absolutely fine coffees not necessarily about Feng, I have one coffee every morning it gets me to fall again and I don't use it because you lose the performance again if you use too much like anything like a little bit, he's good too much cheese off the not good of much anything. You know I was announced wall all other kill you into if you have too much of it, but it's just the by understanding not really he's not giving energy as borrowing energy and you only WanNa borrow saw much I'll be a point where you you know you hit the interest Russia, you pay the pay what you paying too much. I I. Love it man. So I'm great stuff in great. I can tell science coming out of your mouth. Every single. Awesome, stuff. So. You final question I actually it's all I guess here. They they hear what you're saying. They love they love what you're talking about how you backing everything up with signs and everything else they love your content. And we we really actually. Gotten to the surface of what you actually are things that you do. Want everybody to know that because he does a lot more, you discuss early, but it's going to make sure it is just a simple simple topic, but we're doing today. but speak to the people who want to want to dive into this space. And Kansas, give them a few a few. were, words of wisdom West or Steps or tips whatever and how to be an authority in the space if they're building right now towards towards that goal. Yes. Definite ultimate fan you must consider is lawyer during. strums. The value that you bring what you enjoy. What money ties? In the middle of. Where you bring them off all you. Not Be consistent over time find out with problem solving while Senate for the people that solving it fall. Find where they are listening to highly speak. And craft the message that your person for the problems. And they will come. They will be in your, but you need to show that you've got alignment because. In joy it. You're going to struggle in the hustle. If he's not strengths, you don't play Trans Plus he strikes you don't. You got the choice to play. In the world 'cause truth be told if you don't bring value, there's GonNa be a point where you get sick of what you're doing and finally have to be able to monetize it because otherwise not business just a hobby somewhere in the middle of that. You can solve a problem. You can change the world finals, people who need it speed along which and execute every day be consistent why Brian is with this show and you get what you want. So I love it Lee. Awesome stuff I. appreciate that really appreciate that great stuff. So people who going to this thing of people watching right now tell them where they can find you. At the show. Yes. You can find me essential is dot caw dot U. K. on the Chambas Dog. Flushed up on the screen by Brian and unload websites, you can get my free e book, which will be a great read exercises to get in the zone. Lovely. Open business an additional. You'll find my socials my blog on my digital services all on those websites to. Some. Incredible stuff man I learned a lot. I'm inspired. And I'm I'M GONNA I'M GONNA I'm GONNA, figure it out I. I'd like you said, just give them give them a fight cigarette out. It's not exact science just just work it out within yourself. You'll find your sleep pattern, find your morning routine. Incredible stuff is in the US you want to say before we get out of here, you'll sleep well tonight. Absolutely all right guys what I have for you guys just. After the show also, if you want to go to the authority letter DOT COM or Texas at four four to. This, joined the list will going to be talking about. Building your own platform as well. We're building people were building where all work in progress keep building sheared in unlikely said they will come. Out and that's all. That's all there is to it. All there is to a guys if we if we simplify. We think things things start to happen just just just just work it out. I know it's a crazy year. So really crazy year but. You can still be successful. People say you can still do great thing if anything there's a great thing. More. Great things to come. Doing this pivot right now that's happening all over the world so That's all I wanted to do this year and we will see you on the next one and then a couple of days and we are going out again with the mail out troch. Here's I'm an equal employer equally opportunity employer. Right we're out. Of. Here. And that's for this episode of the Authority. Project thanks so much for tuning in, and if you likely you've heard, we want to hear from you subscribe rate and give an honest review Sharon. So they can here too, and for even more authority building tactics, be sure to sign up at the authority letter DOT COM, get free weekly content, and ongoing digital product giveaways Bellevue on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an a Ha moment from today's broadcast. Just remember it's your authority filled it share it. Until next time.

Brian Authority Lee Chang Lee Chambers caffeine US facebook stimulant Preston Authority Project Leigh First Arnold Angie Meccan Africa Luke NBA England Balkan Fox Greg Katie
How to Optimise your Personal and Business Finances w/Chigo Orlu-Orlu

The Authority Project

35:59 min | 9 months ago

How to Optimise your Personal and Business Finances w/Chigo Orlu-Orlu

"All Right Ladies and Gentlemen Boys and girls Feast Your Eyes in tune your ears it's that time. Again, we are live with another episode of the Authority Project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority in their field and how you can mimic their success developing authority building, your audience, and attracting clients to your own business. Now, without further ado, let's bring to the virtual stage your host. Brian. S Arnold. Alive we are live now. I am here now with my new girlfriend, she go Lulu I got the help of that, right? And we are excited to have her here today. 'CAUSE WE'RE GONNA be talking about how to. Optimize, not manageable, optimize your personal in business finances and I'm excited because I know this is a. Topic that I think we all need to be honest if we're Leon's selves. We all have gotten to the point where we've let things go. With. I. Find His personal in business. So I'm excited to have her here. Please tell us. First of all hello. How're you doing? I get Vianna, gate. How? Great, yeah, it'd be here look forward to this discussion Russell Awesome. So let us let's start first of all which who you are personally and professionally. Question which is a separate like you said, my name is sugar and. I. I. Think. A huge portion of my life is dominated by mom you up I've got a little boy. Is Seven. So it's not so early Toke, but then I am originally from Nigeria I I moved to the UK at A. Fourteen at eighteen. Little Elliott And so I've been here for. Over a decade now and my background for the enough in the sciences. But the reason, I'm GonNa Talk to you about this today a growing up where I grew up. There was a lot of need that was a lot of poverty. There was a lot of a my neighborhood you know people who leave in. And so from quite an early age, it was clear that money was going to be this great divide. You know where you had like I I I guess most places people doing well and people released sort of scripting to put it together my own family we get. There was some tough times and so when I first went into business s, my my was at sixteen where I had to bring something in on. So that's sort of got started, but it was more from A. Perspective of this is something that's a todd and we're just trying to. Claw. Everything we can really hold onto tights and then in my late teens early twenties, I had an exposure to different community of people who I guess what you would call I can abundance mindset whether they knew that they knew how to make it. And how to keep it and so that SORTA lifted around for me and I soaked in as much as I. Could you know going into the hopeless development side of things on so Deville Ville a game changer I guess like a real highlight where I knew that I knew how to do this was. In two thousand, fourteen at probably the hardest time in my adult life where I had a two year span of not being able to work and I had to make the with whatever I had. My son was one and. I'm in a foreign country. On so it was it was a real tough time trying to shed any see as as I talked about it, but it was it was was a really hard time and I had to pull on everything at Lynn everything. I knew to sort of get through dot time and we did and so when I think back to. How I did that this is something that I know how to do. And I can I can help people do this and so you're trying to put it together and this is this is why I'm here trying to help and I'm going to share later about the big Y but I'm GonNa live death for now so that's how you have me here. Okay. Okay. So. So. What is let me tell you. First of all what is your current project that you're working on now? Is there a main working on? At. The current moment. So the from a business point of view, I currently work with women I take them from being frazzled about finances. You know that person who? Like frankly a lot of people out where money wasn't really talked about in in India homes than had a chance to actually figure out how to work with it. How to how to plan for it because in a budget is simply a plan it's you making any plan for many and you just not had a chance to do that. All have found themselves getting into debt just sort of not knowing how to. Come out of that sort of take them through the foundations because I think that's key have to have the foundations right how do you put a plan for a on how do you stick to that plan and how do you make fun as well? Because I'm a huge pile of you know making sure you can stick to it in the long term, and so that's that's what the focuses and I want to odds. And putting it out there. If thousand testimonies of women that have helped go from where by this day starts at from from feeling like, yes I actually feel confident going forward that I am not going to find myself huddle again. Ladies you heard that you heard it here first. Awesome. Awesome. So I want to I guess you've already answered the question about what led you down this path I'm helping people. Manage money. So we'll get past that. What is the most start with the first question? Then what is the biggest mistake you see with people not managing their money? What do you see is the very first thing that you say. Yeah Yeah so I would say. Money is something that a lot of people think about. But a lot of times stops in sort of thinking as and not really taking action. You know putting excuse the Pun, your money where you mouth is. But even if that's not necessarily what you have to do at that point. So it's just starting starting in meaningful way you not just saying what you would like how you'd like it to be and wishing but actually become a doing person and actually take action because with the action Andy Consistency easier and I I wish people could know that. So yeah. So Let's go through some how to stuff right now. How do we keep track? What? What at the simplest way you can show us right now? How to keep, track, of money? Impersonal in business. Yeah. Yeah. So I would different sort of go back a few steps before we get into that is. When when when I work with people I want them to get clear on why on why they actually wants it because in those early days, it's going to be a new skill. It's going gonNA require you to use different muscles that you haven't used before financially, and so being clear on why is it? You want this and I would say it can be something bigger than you better. You know but if you have to start with yourself, that's fine. Wise that you want this. What is the go? If the thought of pain of debt doesn't inspire you think of defense that you would do if money was no object. If you went restrained by it may be that's what's going to drive you whether that's. At places YOU WANNA travel to causes you want to contribute impacts that you want to make. That clear in front of you so that when you go into the to Uc as something that is there to help you rather than something that's Hindu it's it's a tool that you're using to help you get to where you want to go to. So starting with that wants to clear on that gets into the how. You I have people wack to play to their strengths to play to their personality. So it's not a one-size-fits-all measured in terms of what's going to work, but it's gotta be simple whatever I this is GonNa? Be Simple. We don't WANNA complicate it, which is another thing that some people can do. They have a lot of categories with trying to get into the my new sheriff everything and if that's not the type of person you are you gonNA wear yourself out within two weeks and so it's the same also I you is spreadsheet person. Are you a pen to paper person? Do you like to use APPs like? You know what is a method that feels like it's going to be more suited to your personality type. That's GonNa, make you stick to it. So wait we're going to have that. So starting out if you've never done anything like this before the fence, bit of what you're going to be doing is just gathering information on what's happening right now. Where's the money going right now what are you doing with the look back to last three months last? Six months you know what I you spend it on and just got that information see high makes you feel some people that is the field to cry. All right. I'm not having this anymore. And then set up as go from. The last six months we should go back correct on spilling. I think. If you if you can't just just just to get an idea because they ask some payments that come out every month, you wonder have as big a picture as possible. So intense of prioritized planning where your money is going to like I said it's a plan. It's you being boss. It's you telling it right? You are going here. You are doing this, and so I like the analogy of the Maslow's hierarchy of needs where you're working your way up from the things that I must haves the thing. You know you if you don't have them source it, you know you're in trouble. With that so whether that's spoil your personal life. So those things that we need to have kind of need somewhere to live you know we we need to eat your if if we have kids we need to. Take them. So things like that. Having those cupboard because a Brian, you'd be amazed the amount of times those essential things kind of get laughed. To, maybe it will fit in and distress that brings is just not healthy and so. Thinking if you are losing sleep at night because he. Going to make that we need to we need to. Revamp the whole thing. So starting with with those things on the peace of mind that already comes from that because a lot of times we don't need as much as we think we do. Only, if it's plan correctly. So for Your Business, if it's a baby business dependent on or at you know I say if it's just starting out, I, don't like to too much pressure on it. You're trying to grow business owner, try and make it do too much. Usually people that are starting out. They do need to let a reinvesting either it's in themselves on your skills if become motors business at of equipment for that those things that if you don't have them, you don't have the business. So you're not gonNA grow you know prioritizing those and then work your way up to defense a nice to have. That you could do without which is sounds it sounds common sense right? It sounds simple but it's the it's the taken action. I'm putting that plan in place and then it's no point just doing it and then. Not, looking at it for a whole month you know if something that you look today that if it said method that you've chosen that West your personality, you're more likely to take Jack Halfway through thirty months every once a week just to see how you go in and adapt as needed you got to be flexible too. So. I hear something through the you and I wanted to actually about this 'cause. A lot of times we spend emotion, right? Not you spend on want. You know we're in this crazy crazy time where you know I'll tell me by retarded in. We're trying we're tired of staying at home. You. Know we we want to get out and do the things that we used to do How do we tackle are pushing NHS That are connected with our spending because we know that in because we know that they are connected in some way how do we tackle our feelings about this still be able to? Handle everything with our money. Happens. Yeah. So that is a complicated on I. Think we have to come at it from different angles. So festival, WE'RE GONNA go back to to the Y.. On the why that's GonNa be something big strong something that matches to you. So I tell people when you up saying yes to defense. Not planned impulsive realize you're saying? No. To Defense that you've said Massachu-. lost. Brian. Ugly. Promo. Canada. Yeah. So when you saying Yes to those things that are on prime, you are saying no to defense that really matter to you is that what you WanNa say and just framing it like that. is so that it's not a kiss of you depriving yourself now if Genuine emotional issues that need to be resolved. That is a separate thing. You know 'cause a lot of the Times you know if if we're trying to feel some type avoid, that is something to get helpful secretary. Nothing as well. It depends on what you spend it on. So you know how I talked about fun. If you know that there's something that you like to do that brings you joy like me. That's massages are caught. Wait to go back. I don't need, but it just make better right run. So I plan for that fact that AIN can. So when I spend that there's new guilt you know it's it's crown and actually that's one of the things have been a pond can do fee because you might just find the money in there to do those things that are emotionally feeling that's GonNa. Get sense of wellness. So at least that's what I get when I have my massage sessions anyway. So yeah, it can be planned for it's an and like I said if there's things to re to resolve separately. That's something that can be welcome perhaps with someone that is a specialty on that. But I think you're clear on why and you have to your face as closely as possible and already have room in your budget account for those times where you feel like you don't want to have. It written down with without skin go that's money for your well, then you can buy omen spend hockey with no gifts and give yourself back for it. I love it so I'm glad you said that because I want I want. English over to to business 'cause I see a lot of people who. Might be listening to this as well. where? There in this pattern or of Trying to deal with. Starting the business trying to do with keeping their business running sustaining it. some some people don't start because they feel like they need this this this and that before for the do that so so they. They don't start or they do things that there are not playing like you said. So, can you? Can you tell? Can You? Can you explain why? Big businesses do this as in bigger organizations do all the time where they plan. This amount of money for this, this that another key explain just more give us a deeper dive on wise important to just. Get into the habit of just planning because right now, I'm just playing right now just for. So. Much money for advertising. Now is this something that you? Like the business essentials what what would you say those along Kinda Kinda, answer the question. What are the business essentially you think so they can still be comfortable which starting in you know in sustaining the business as. On that journey. Yeah. Yeah. That is a great question as you were saying that what was coming up for me was your business baby yet you get Neturei get a treaty as a baby especially those stages I said Elliot do the put too much pressure on the. Ask for it to to to run before it's lend to walk. So you know just going back to if you just starting out. You probably have it as a side Gig and you still have a main job and that you have. I encourage people to Russia often leave today's hogs. have. Some. Models threats now that brings on your, that's going to impact your performance. So right right off the bat that is one way to get the business a chance and room to grow I give yourself time as well to grow into that. If you. If you need to go part time, you know by all means do that. A lot of it also comes back as well to the mindset on what you think about the ideal planning and seeing it as something that's going to help you in the long run. So things to kind of factory with talked about the investment into the things that are absolutely needed to have the business wack to to actually have one, and so for maybe people like us who have been that are mostly did you tell if? You are coming from a background that's completely different to if doing the might be some actual specific business related training to get some sort of investing yourself that be democracy inside of things or how to promote yourself at the start. That might be something that's important. But you don't want to distract yourself with that as well. But you you build up to it and make sure it fits within what's a tip for you in be without? Going into lots of. that. Factor in as well. The other thing that I would say is. It might help to have separate bank accounts as well for business vessels personal as again getting into that stage of building it often seen what he can do it that. A lot of times they can be irregularities e with the income that comes from a business, and so if you get into that point where you're trying to leave off it, you can create that sort of stability for yourself if you have. An account where you can pay yourself wage from and so that can take some of the edge of why not dealing with rollercoaster. But before we get to that point, you would have needed to be clear on your personal finances on what you need to the prime for that. So you have your business doing that. Defensive. Sort of think about if you really to be new Joe, forget people out you know I knew ahead. With bill that you have thought about. So I, don't know what it what it is. But here around twenty twenty, five percent is a good amount to sort of account for intensive prophet that might go to what's that. So just right off the bat says start earning. So setting aside to that when it's time to pay enough foster, you plan for it. You know it's coming you get it done and it's fantastic I like that. Okay Great. Great. So. Does this is great stuff. Some fun unbelievable self so far. So I'm going to take it a different way right now. So just just For you, your niche is helping women women mainly. On the show. Pilot Matic's. No Why is that? Why? Why do you gravitate you women is posed a good niche obviously great niche But what what do you gravitate to to help the women in their in their pursuit of mentioning? Yeah, I mean, of course, the obvious reason is around one and I feel like some understanding where they're coming from. But in general if we if we look back the last one, hundred, two, hundred years the An. Ability of women to actually manage money you know to to. Be exposed sort of doing that I mean around this part of the Oualadi was only sort of a rounds Wendy walled wall started that women actually have to go out to whack instead of enmity and but even even then still an imbalance in. So that can be as subtle disadvantage in ten. So filling like I can I can I can own it. This is this is mine I can manage it on. Dare I say be financially independent? You know just sleep hunter out but actually get to a point where we are growing wealth, which is a where we wake up to once we have this foundations but. The same skills, and so I want to into that group on the part of hopefully walked starts to correct that imbalance which has just been that way just. Just the way things out. Yeah I love that I love so. I got a couple more questions. Read out here. What is the best way to handle this crisis that we're in in this pandemic season a recurrent living in we have many people who? have been laid off. You know didn't have a job probably some the you're familiar with I. Guess. You know know they've had had jobs for a while had great jobs. And they're trying to figure everything out there trying to figure out you know how much go much. Stretch credit. Cards at this point. You know how much is too much. have. You deal with people right now who were in the situation and if so what if you told them about how how to deal with this going launch? It is a pretty crazy time and for some people a pass being just completely life-changing you know source of income gone in and whatever support is available from the government. It's not quite the same it's it's it's a huge change. However, I do think that if you someone who. money-management an interesting that hasn't been something that's been forefront of your mind at all this could be. There I say, that can be something good could come out of this because this might just be time that you need to actually take ownership of the parts of your life as well. I am not ashamed to say if need be. To bring the light bring y'all life small us to get through this time it's temporary, and so we have to be A. Skilled is going to be really key now is being able to tell the difference about the. Difference between what's what's needed the things that we just go into the habit of spending on. On actually on the microscope and going riot does this actually save me is this something that actually contributes to my life always this something that I'm doing because everyone's doing it oh, is just how always done it but actually reassess things I, think of us, great. Reviews good to see Iraq and so people have been happening to do that. And look at where the money's going how can I best using it and you know if if? If it's inevitable to get into into debt right now you know it's it's it's it's not it's not great but you know seen that for what is and already having a plan in place on how to manage shot in my private group with doing a debt free journey where I have a bunch of women who have a go together to get debt free and lane different working place to So I get into it have depending mine and not be comfortable. With it especially if it's something that. For some people, it makes him uneasy. So you don't have to be comfortable. You don't have to accept it. It's a it's a temporary thing. Do all you can get really good outlook. What's important? What is four year? He's going to take a lot of sitting down and really thinking about it because these are unusual times you know I'm we have to do things probably we haven't done before in how we assess ourselves and you can't do what everybody's doing and expect to get something different. So gotta be willing to stand out do something different undecided how you want to come out of this? We either new skills. New. Levels of processing things at economy. A good thing it once was he can get through this bitch which I know it's not easy. Definitely not. Now. I know it's a tough time I know. Kim through some stats here about fatalities on. It keeps going up that. Wow. Yeah. Yeah of time in. As part of these shows right now because it just. It's it's it's a thing. It's the thing that we can't ignore. So. Last question last question. To ask all of my guests, they see you. Go this year right now. Would you saying? If your energy right. They they want to be this financial group like you are right now they want to be able to do these things and maybe help others in the space. Can You? Tell them just a few steps right now just how. They can build build up themselves, build a platform for themselves to be authority in this base. so like in the online space or specific to finance Okay. For what you do specifically. Yeah. Yeah. So that. That is a lot of information out there. And what makes a lot of the difference is spaces that you put yourself in the information that you have come in, and in most cases is probably not going to be the people that you already have Iran deal, which is fine. You know people have different Perera, which is so it might take some activists seeking out spaces of like minded people who on the same path who have the same goal to keep you focused because that's where the stained consistent comes in. That's where the continued learning because I'm still. Learning I'm still reading I'm still here in different ways to do it and I have to put myself in the spacey's Web that continue on. So the environment and he doesn't have to be face to face. You know like we all know No one-time that much face to face time but online spaces this resources to keep you in that cycle where you can be focused on right. This is what my goal is. If you haven't done it I would say expensive time is in the next few days thinking about why? Because that's what makes the difference between just thinking about it and actually taking action just. See further that way, and then get yourself into spaces that's going to help you do that. You know talking about why I can I just shy. So from from for me when it gets hot because being in business, you know this great bits you know. That this is a beautiful moments where you're working with someone and you see the like go ou- in that like Wendy L. is lighter. There's a way comes of this show when they realized actually though as as thought and you may be. Able to make it work and that's fantastic. Sometimes, IT GETS HOT ON SO My why is thinking about? Why? I'm doing all this you know helping women. Fantastic. It's immense tournament. So for me education was my savior. In in so many ways, and so when I think of children who were in the position that I was and whether I got me out of I want to spend. As much money as I want. Paying for them to get an education. I'm that is when he doesn't feel great whether it's not. When it's hard I think about that. He go. If I do this, that is only so much. You can make working for someone else and it's not going to be enough to give as much as I want to give when I think about that I've pick myself off and get on with it and keep. and. So that of why that sort of impact that set of legacy whether that, be you creating your own spending pond so he can give your children, your family kind of life that you want to give them or something outside yourself that close to face you will push through it and you get it done. Awesome stuff. Awesome. Awesome. Whereas they're the people who want to be very in the space. Incredible G-go. Absolutely credible stuff today. Really Times. By right does. Time flies. coversation. Yes. Roy Incredible Cheer I WanNa get you before. For you guys get. Outta here just. Tune into the authority letter dot Com or you can text us that we are alive, two, four, two, two, two, we are in the middle the very middle of the eight week digital product giveaway one, week, five We just finished that today. So we so go to that site, but it won't be. Give it can ended today. So we're all. So it we're tomorrow when. A prize for a week number six. and. Yes. So get on that. It's been some fun against some great prizes. So get on that as soon as you can again, authority dot com or Texas that we are alive to four, four, two, two, two. And You know get into get on that list because I'm GonNa be sitting some extra content on there as well to show you how to build your authority letter platform just like my new friend had she goes done for herself and their stories you can I shout out to Brian so I like he started this in the middle of this funding. Inspiring. Because if the same thing happens to everyone and people respond to it in different ways. So really I just WanNa give a shout out that but using this time to put something like this announced show, it's giving volatility people over the last months. Really well, don't you are really really appreciate that appreciate that in will give you the final words if you have any other final words of wisdom that you want to share with us at all before we get out of here. I'm just GONNA say. You know just just get started in stop thinking about it. You know it's it's it's not a dirty word planning budgeting colleague whatever you WanNa, call it. Just I. h you being the boss of just one more thing in life. You know it's you telling your money where to go. That's all it is rather than everybody else pleaded everywhere because it will go somewhere if you tell me where to go. High you tell you where to go and be the boss of it. So just just. Collegiate awesome stuff. Incredible. Thank you so much for coming through here. Thanks. For. Which? You are the project we wanted to add. To Your name, you can sell more which agreed at if if you build it. And share it. They will come and that's the rapid fat project. We'll see you next next episode. Thank you so much. Take care. I came. and. That's a rapper, this episode of the Authority projects. Thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review Jaren telling your friends. So they can hear too, and for even more authority building tactics b-share to sign up at the authority letter, Dot Com, get free weekly content, and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got key takeaway or maybe an a Ha moment from today broadcast just remember it's your authority, build it here and they will come until next time.

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Why You should implement Relationship Marketing in Facebook Ads w/Vidya Ravi

The Authority Project

34:11 min | 7 months ago

Why You should implement Relationship Marketing in Facebook Ads w/Vidya Ravi

"All Right Ladies and Gentlemen Boys and girls Feast Your eyes in tune your ears. If that time again, we are live with another episode of the Authority Project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how built authority in their field and how you can mimic their success developing authority building your audience, and attracting better clients to your own business. Now, without further ado, let's bring to the virtual stage your host Brian S. Arnold. All right. We are back when episode of the. Guy In Brian is. In your the project, we want to slap authority to your name. So you can stay more of what you're great at and we are here early today this early for for a for me anyway late for video was good for in here on here on the show. and. I'm very humid and hot right now I told her earlier today. We're GONNA get through this together. For the show but let's get started video I. Have Video Ravi on a couple of got that. Right Janine. If it. Yeah. Robert yes so. She is here to. Help US implement relationship marketing in our facebook ads and white. So important. So I'm excited to could we don't have a lot of people who are FISK ED experts on this show. So we're excited to have her on here. We're going to test out here in figure out what this relationship marketing years before we dive in. Lists. I. Give the audience a little little bit about you Robbie show them who you are telling you are personally and then professionally. Okay. So High Van I'm so bad here on the audience Okay. So my name as. On I specialize in facebook gut strategies. Behalf donate to see I live in India and I have make So. To be. Exempt. Relationship Marketing down ads envelope with ankles. Data's that stop main focus on with specific economy industries that will do not fat just. Dropping stuff so That's our main focus in the industry. So we have. Been I actually hear your action, Alachua okay. That's me. It'll. Okay. So we have established without heavy in both That's yet even though I. AM great faded affect methods be established authority Major League through again, I. Don't obey traffic. So I lost like a hundred thousand of my. Coming from Amana Classic so That's. Okay. So tell so your personal, you didn't say anything about yourself personally. Yeah, the damage staff. Within this business any levels? Lake. Okay. So I was engineer I would job I wanted to with my job when I had my child. I was going back because I had underpaid on his debts I'm. So I just one day something happened my whole. I will be actually you. We need the booth on this money in order to keep S. Paid by just give me three months wondered I something online I want to stay with the Good I. Don't want to give the speed it up by noticed some illegal. So and he said like, that's okay. You can go anti one, eighty one is okay When it's Because we've just bought home on behind hormones so. It's I. Didn't win only manage, but he said slow. Kind of baby. But it so. He didn't finish I will do convincing him. He just he just mood nearly month if it doesn't go back door as. I. I would make this look on comic by aid. But, he disliked if you doesn't look in payments Dates but. because. He would never come on cloud if you're not show about something. So if you read. It was within dawn I indicates jumping. After coming online on High Antonio Independent Marketing at that point. Company. So the the. Ones, the good I'm within six months I had employers looking for me. So I pay fast. Wow and so so what led you down to to to The path of online advertising with the story how'd you? How'd you get into online advertising I? started out I was like tech. I was as offense as he said. Rain to be amazing. So. So it was easy formation beyond of the be believe. They have. Legs. On. Excellent. Job that point because I learned talking degrees and just running. So that's solid look like dog at a job longer than like Okay Ida light on that as gossip fight that I've been. The. So I got a lot I got into this Garden Guy Scott invading fun of this. I was really fun to be a so. I had to come up award winning the dust. So then it was one of the easy. Making money I will really good everything was fine but. It just didn't stock this flaming. You'll challenge me because they said it was easy. Lake I can. sleeve It's nothing new about it slow. I'm Dan I don't stop letting basketball civilization actively transition like I. Know Of. Any type is gotten just do like God a lot I want to make. I. Be. Learning empty days was challenging. Ching my limit Steph. Light. So I was happy I was completely happy like he was the second that Mitch which could deadly out? You. Lemay Louis completely, it's a look the after. Leaving the dog with all the second? I fired on my plants. So I just mentioned like Pavia staying agency because this is what I wanted. To going you have lots of this to work the thing together than. Off against but doesn't. Deny distract dope lines little guys on be started from scratch again two months. The order to be placed. Fun Place. So Company so I didn't whine. About money I was making money. So it doesn't multiple like on the twentieth was making outlets. Holiday speeding so. I like I like how you can like. You you you shifted to. You didn't really know you started some in some places, but he didn't really know what you really really love to. You'd kept on going yet it and doing something like shifted over to. This facebook ad thing and I think a lot of our our audience is like that. We're maybe they haven't found their their thing yet but you did. But but you did it after a while doing certain things. Are you know until you get to this point? Right so I'm glad I'm glad we went through went to their journey which because I think a lot of people don't understand that maybe. With maybe they don't know what it is yet, but it doesn't mean that you can't start something in you'll find it an in in time so. I'll I'm glad you came with love your stories of firearm. Amazing. Amazing. So let's talk about. In, your challenges of facebook ads in probably are we seeing other people had out there? What did you find? That was missing from other people who are doing advertising out there facebook. The orange or They don't. Like seals is the main one legal been set. So I won't see they want. Okay that's fine. But why you who? Why do they not being something? That's still audience respected. Lake. You're coming in and saying that you have these. ING. On how people saying on that's IT I don't think well, if you want connect with you listening. So, why would I pay you money or go activity in Jessica Success Oh that connection is not established. So, that's what I felt like missing after. Finding the Onsite Donald. Why wait I from this client lake if she's showing me some I want to buy. So what would I buy? Why did you have to say artful making me lifeless if you bannon's me than I'm not going to convince me fleet. So the blind has to convince me I like. Okay. So this is why dr saying this way I of amazing. So? I'm the dog good. I still don't connect with you disappoint in your life that against GonNa put you right because what is it point? GimMe Dot so I can actually make That relationship that connection as well as necessarily that's missing. So. So I have a challenge to for that committee says just want sales. So what do you say to people who like? For doing what the people people, who still buy because I, I have to be honest. I feel like one of those guys who has see something nice and I I just purchased. I. Don't have a completion can lead by of what? Looks Good. So I'll buy a cheap price of the deal for if you're getting a deal. So We. made us. Yeah. DOT IF YOU DON'T MIND Money five thousand dollars. Okay. Our. Next on Dr let's say hogging the thousand. Okay would you just I just on instincts? It's live. Let me me with my daughter. Donovan. By you don't Brag usually best established again, game. On. So it's like no. When you the same point some point to bake and I don't want to leave I don't I wanted to just. That's what that's what I'm saying. So. So tell us now. So tell us what are the components of this relationship marketing that you speak of. Actually people namely the. Right. People is. That they won't be audience in. Longmont. I don't like actions you say. So that warm up I don't know what people do on they sports some videos together Roy out Amazon to watch it I'm not even. Watching it. Annoys Justice quoted. Too. So I feel like a warm-up should be widened would say. Lake, it's not just media from you if this has to be low of our data from the audience. So based on what they watch you will need to act. Sigma audience and show all of them. If that's the on a game that's not something that I see often late if I can. Line gives me ten different videos. I just use see who is watching them just gave getting them Anita gaming again, but I would. Be. Spending. At least thousands of dollars just on those videos ghost Why I learned half of the people ought. Not good way because of the watch those videos on knock even mice. My Squadron. So it doesn't make sense. Dot something that a company she on me move into the agency No, we are not wanting people up. I'm Liz, day guilty of I. let them come in Communist elite mathematics or actually maybe. Maybe, it a gas maybe something. But they need to show that date cheaply honored experience that any lady and on over the gas. Or cast. At least will keep age. So if they are interested, then I already know the interested because they will do all those nuns in order to these things. So what they do this, I won't make it easy. But now I know these other people for me. It. So mind the first. Dog would be to bring people to this in that saw lead magnets. So I want all of these. Things to be open for the expedience you. So, once it got man once Shula, you'll sit interest really that means that really are your audience is no way that somebody asking of pools and stands for against does not unbeatable again, Kenny audience. They need to be. Staying, lock goes on more than dense against. It means that they are really invested in Atlanta. Say. So. So you're saying so so just for the sake. You're saying more so more. So starting organic reach where you're getting some type of some types of click some type of reactions and type of comment and seeing. If they agree or if they're interested in in what you're what you're. Interested in the content. It's still. Okay. Send amply wasn't scientists videos asking US something. I have seen people spend like literally sound thousand dollars eight thousand dollars on videos UNMIK probably something that said. On the I'm up that much I don't know why light way with somebody up that much if they are not ready to actually make. Your audience. So once these people are really audience and if you're not converting, that's something that you have to ask you change your offer. Now at least you know the audience is not up. So, tell us more about when you say warm up what does that mean? Let me say warm-up. Nurturing that saying get good to nick. He's who I am. Get get to know me in email or so what does that mean by warmup? mind. Woman. Back you starts after. The Eh as I said. Broadcast. Actually go. Back and read through. Of Incidence. Abby. We actually guidemap everything. So. I want to see like how much time they spent not just visit united. So what's a much time expanded on? Starts. On its side. Gas Trump the ads than Donald Duck you want back that's not. Like ninety one St Kilda than anything the action than without ninety five innings seat losses sequences will be actually showing those things plus unprofessional. So it's a combination for someone who looks At the they won't just be like you know they'll think my feet but other than that. If it's Extremely shallow with my. Comedy I don't even I had my husband's. That Mike It. That's how. Yeah. Okay. All right so. What do you say to people like who? Never typed out an ad in their life. Or have tried with terrible results of doing facebook ads in just quit because they just they just can't get it. It just didn't seem to work, and maybe maybe they haven't done what you said hit maybe one woman. Maybe. They've done the standard thing where. They kind of. Like trial and error because they just. They get a sale or click what is it to the people who've tried it or have not done the scared of of doing because they they could just won't work for them. If guy they don't want to do they should. Ask listening. Not. giveaway to give up I don't have anything to say because. That's not something that media was dependent. You don't give up on any it made a big. I don't. Go. Black. just needs. is you'll audience at in that statement, it needs to a if it doesn't need to why if you can't figure it out by the person who is it? Okay so so tell. Them how to? Next minutes of what you seen work. With maybe. Oppose that you've done or going to a certain lane page which what they should be seeing. Can you just give us the go through the scenario you should be doing from step one to step four or five. In a nutshell in the next five minutes maybe. A Lot. Start odds are yeah yeah okay start. or or from. A trying to get trying to get some kind of engagement to. To interest to warming up into. With the should be seeing throughout the whole process if you were talking to a client or. See. From China Fun has an influence us. PROPERLY GUESSING NESTLE The Alpha like. Some. Dollars. That If you're setting hy-vee stuff, for example. You upsetting hypic. HYPOC. It's usually Soloviev. As say later on Nike. More than dominance. So that, you will usually go after earnings today to the gold audience to the. Oh. Okay Okay so that's the first step. I don't need anything. If it's a new article than you need one, you're up before you send it. I wish they can do it. But let's say it's not. Supposed, testing the gold audience on like we. Getting between naturally gets won't be blend the legislation so that I don't like running out of them wedding. We got lead everything's fine but once elitism be immediately set up ninety eight acting on them. So be evident as they see that at least five knees never actually gets come. They found like Italy's more. Said, they would actually be seeing the feet. It's not it's not hot CD everytime. Make I don't push the face. Belief you which shows the states which goes through the off some are hard but some of the fish, no somewhat study as some doesn't even have a CD. Okay. So I guess on samples, I just want it. Gone with me how some engagement? So. Those are the few next steps like you need to actually these blew up. To, go that's the one vamping we have. So we have closed up to eighty percent on costs. I scored audience just at this one eighty employees face I have had a client who hardly eighty percents close face with the old audience next. On its underqualified. Okay, we should have forty, five, thousand dollar offer. Thousand. Really well. Okay. Well. Right. So. So I brought the you're the you're. The, your colorful site was wonderful. Amazing. Everybody, you guys need to look at her site. Just incredible stuff very unique in very, very very you know you want to. To really look through the whole thing because it's because you want to see what? The. Next, the next caption was going to be next. So it's very engaging. Kudos for that. Tell us tell us a little bit more little before we got here about about the story. Wise important to. Get people engaged what your your personal storage personal or business story whatever whatever it is. Asking about why released important, right right. Because it established connection that's the main thing. See if I haven't thought I probably think like especially about my husband's saying giving demon Saad needing six months on my successfully. associates not that accident just. Behind. US. But we exact you know that's me. That's my family. That's why you want to vote me right late that's totally connects me annexed people we as a person not as a business not as a brand I suppose they officiate apiece Yes. She has been day. She has made this position that unhappy. So it's the same thing I had a child i. also as I have a day job I'm struggling was actually something that I don't know I want to stay with it's just that point of action. So what did I do? This is what I want you not that story's recklessness building doesn't now. That is something I can actually throw in finestone. What's But the sky make people stole these Halloween weakening stories on how connected as a child story sound probably connect as gossips even as nodded. It never goes away. Healed a furious. To students, story. Like, better. It's about the president advantage of all of oven. You'll need a gossip story you need some story which makes you like your own reality. You won't counter that your friend or family or like next next door neighbor or somebody. WHO THAT END OF THE WORD But if there is a story. You'll have seen. Those videos that either side. So it's a study you'll say to the minute that might still fail the dropped the would. Actually created much money back. If you have a story, you got a action. That's that are Johnny Staff Annette's Snit Story. Incredible stuff video Just amazing. Stuff today love the content. I. Have One last question for you that I asked my guests. And it goes up like this. In no particular order. But. It's people who have seen senior neither listening to you the love your content. They love your journey drive and. They have the thinking to himself that they have a similar path they want to do the same things that you're doing. And they want to get into into marketing and they're. Good good at it just like you and they got some things going on but. They want to know now really, how can they? Be Like you in become an authority in this space. Now you front and center team so that to them. Talking, okay just a question that I'll be talking about of. Up on Avi talking about the mindset. However, you want to answer it how can how can they develop a path for themselves to for them to be? The authority in in running their own a maybe ad agency. Let me say that way. Okay. So the first thing I say snow realized she hip dominant. I actually. Like. Have the anxiety stuff it's like. I'm the lucky few that onsite. On I would actually say just jump. Into what I'm not Talking to you. And I might the. shockers advice all you want to name it but I. Sleep I have. Like. Thing. Immediately as long as they don't know the wasn't before I have found that issues he's going after the people. Walking speeds I really on if I really you guys can do it. Rommedahl is how much I really jump. On they don't need to know the exact day big lines like a five zero spontaneous land. Forget about the guys. Just if you know the next step, you can see it. Fall flat just go okay you just need to go the next step that you would figure on Yogurt Because Michael based what she the same nation than a nesn just no one via new plan everything. Point my life I never. As you probably saw I computer disks on so actually. Even before this agency so If. I have plan maybe told I've gone better but I still I'm doing daily the I'm. I'm living the county. Lantau off by you guys are donating estimate thing night. So I'm via still really really doing across the rope in that Jesse. Some thing as you asked, Ryan won't be to actually chump I'm just go the next step medicals. Audience said, what does apple head the next step? That's that's a major one. If you need a coach high on if you need answered behind one, if you need a team, just do it I. Know I have been every point I was. I was struggling to bring in. Like I want the deem I make no I want Blacks v D-. DO ANYTHING WITH LIKE I. Just want to. A theme MBA's, and that's because I started trusting on a half inaugural, the business i. Think people now I got. Your dog meeting. That's how it's actually. So I just to jump on the S I probably would face sometimes. But at least I know, I, have strength back to the. Go to next up. So just. Awesome? Awesome. I. That is incredible. I am really really. Amazed by your story in by your journey in your expertise on this. Video incredible stuff on. So glad you. To be worked out the the time. A little difficult. We got you on here where we worked it out. But in. I just wanted to let everybody know that you know go check a hurt hurt her for her website. You can tell tell people tell people where to go at the WHO, where should people go to do to connect with you further. Go to study. On story but Acts Dot, com? No faces snow. Just. Not. Manually we. Need if you're interested in as managing your ads on doing an audit. Under. So. Excited Amazing district up. What? What is what is the? Last question what is the name story bird come from three bridges? We're the come from. To Throw it. So I need a lot I. So, now I don't have much time I. Like. Back gaining votes eight lead not I am A. Blogger I with publishers will send me advance you So still is kind of Mike thank NYC I live. On the again that's that game I want something in the act to cheese something dentistry to change. Combat through the relationship of. That action through stories to create the connection with the Oh. So on. My Story. That's really. So. I'm glad I last question does amazing. I love two thousand books. Wow I gotTA I. GotTa Lot to live up to. Great stuff. Incredible stuff people. Hope you get a lot out of this today. I. Know I. Did go and check her out. Dot Com in really I. Mean. I. I, think you being good I in fact, I know you'll be in good hands working with them on what hurting their team so That is all we have for today, I want to remind you that you can go to your dot com. or You can text us that we are live four to two. And joined the list the end to help you build your own platform. While you're doing that will help you do that, and then you can go to video in an Habur Haberdasher facebook ads about that so. So. So win win all around. And do that in really really started building. You know my model bill that Sharon and they will come. is a very simple formula. Not many people do it. So get on it get to it. In. The rest of twenty twenty. The best it can be for your for yourself and your loved ones. All right. That is all for now take here with you on the. Next episode. Less. And that's rapper this episode of the Authority. Project thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review share until tell your friends. So they can hear to and for even more authority building tactics be shared a sign up at the authority letter DOT COM, get free weekly content, and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an. Moment. From today's broadcast, just remember your authority, build it carrot and they will come until next time.

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How Important Audio Branding is to Your Company's Well-Being w/Jodi Krangle

The Authority Project

34:34 min | 7 months ago

How Important Audio Branding is to Your Company's Well-Being w/Jodi Krangle

"Alright Ladies and gentlemen boys and girls. Feast your eyes in tune your ears it's that time. Again, we are live with another episode of the Authority Project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they've built authority in their field and how you can mimic their success developing authority building, your audience attracting clients to your own business. Now, without further ado, let's bring to the virtual stage, your host, Brian S Arnold. All right. We are back again with another episode of the projects. It is Brian Arnold here in you project, we want to attach authority to your name so you can sell more of what you agree that I am here my new good friend here JODI KRANKL OPUS right. Yes. Yes. We are excited today it is a casual, Friday? can be very catches. Day Nice Fun Conversation, and we are going to be talking about how important audio branding is to your companies will being is that Jodi? Yeah. A lot of reasons. We're we're going to dive into it. We're GONNA dive into it but before we go any further, please tell everyone here How who you are personally and professionally. personally I am a card carrying Geek. Okay okay. Yes so you know D. and comic books and Sci fi fantasy and all of that stuff and can talk about firefly in doctor who and all of that stuff if you want. I'm also a musician. So I'm a singer and I put out an album in two thousand fifteen that I did with colleague friend of mine in the UK. So we did it sort of remotely. Yeah which was really a lot of fun mostly in the jazz blues traditional kind of format and professionally I have been voice actor fulltime since two, thousand seven. So I have been using my voice to make other people money for a long time. Also. I got a question about that later. But. Let's talk about your current project. Are you currently working right now? well, voice acting basically. I. Also have a podcast of my own called audio branding the hidden gem of marketing. I talk about how sound influences us in a lot of different ways. But usually as it pertains to things like buying habits and you know things that make us open our wallets a little more. No okay, we didn't get into that I want to actually quick question 'cause I'm just curious. Is is voice over the voice of a business. That's Bloomberg. Booming right. Now you get. In yeah, it really is. It really depends on what industry you're doing it for. Him before covert hit I was doing a lot of things in the hospitality and Tourism and all that kind of stuff which I love doing. But unfortunately, it hasn't been all that booming lately. Okay. That makes sense. Things have kind of switched into the health care finance, insurance, kind of industries, and luckily when. Difficulties hit people tend to want comforting voices and they before this hit they were kind of looking for the millennial and younger types of voices that were like barely voiceover. You know like nothing put on at all I mean just like barely just talking to your your your people you know like just that's it right and now they not that it's put on but they want a bit more of the comfort. So they want the the warm and welcoming and maybe authoritative but still approachable type of sound because you've worn comforting. Example comforting sound. Yeah exactly which. Fits into. Not Wish this to happen for that to happen right I'm doing. Okay. Gotcha Gotcha. So tickets a little deeper now into. I guess I'm going to say this. Like how you fell in love with sound basically if I could say that the right in the right way. Yeah. While I have always sung, that's definitely been a part of my upbringing my parents raised us by By having a single time, not storytime that was. That was our bedtime ritual. Say Yes it was it was wonderful. My Mum's a singer in my died as guitar player mostly actually he mostly plays plays piano right now but all by ear and really followed his example. Played Piano by ear to really. Yes. I'm just learning piano. For I've wanted to do it for a long time everyday working on piano because I'm singing to ask great but I wanted to learn some an the nursing theory. So does this is great stuff that's lacking. Tough it is. For now imagine, right. Yeah should have learned it when I was a kid but I didn't have the patience. To. House. Like these keys Mike now I can't do it. So this this this get into this into. This thing about brain because I've never heard of it before. Why disown portent to have breed sound. Are. We talking about jingles what what what, what are we talking about here branding audio about at all actually and audio branding seems to be or have been a lot more popular in Europe. The Europe has had this down pat for many years now in fact, they have the audio branding academy which I think's started in I wanNA say. I WANNA say two thousand. Oh my goodness I. Now, but I think it was. Like two thousand, eight or something like that like it's it's been around for a while I could be wrong about that date, but it's pretty early like. Not, as early as it could be but like earlier than US in North America you know. Right, right right and they actually have awards for sound in is like. How to me awards face right right Kinda. Cool. But it sort of encompasses a lot of things when you're talking about branding a lot of people say that's what people say about you when you leave the room. So it's who you are, what you, what you project and people getting to know and like entrust you is part and parcel of all of that. So if you are only concentrating on the visual of that. You're missing out because you can make a really deep connection with people using audio. So that could be the music using your videos. It could be the music use on you're on hold it could be the sound effects that you use in your videos. It could be the voice that you use in your videos you know is that voice more casual or more formal? Do they use contractions? Do they not use contractions like how does your what is your company project as its image? And and that should be an all around sensory experience. It shouldn't just be visual. The. We're talking about the well being of becoming. Do you think that should be somebody from your company or can be somebody WHO's outsources? So forth, nine could be anyone I mean if there's someone in your company, that is the person that you want to project as who you are. then. Yeah. Sure use that but you may not have the expertise to do that yourself, and in that case, outsourcing is perfectly valid to there are people. There are actually audio branding companies that that's all they do I have no idea. Yeah, there are. Companies that will create music for whatever you need to brand like your video like you're on hold like the intro to your podcast, like all of these audio components that we all use in our companies on a regular basis also internally. So if you're doing an internal presentation for a bunch of people in your company, then there's usually some kind of a video and that video has music and it may have a voice over and you know all of this needs to feed into who you are as a company and get the people in your company excited about what they're doing. I'm glad that you're here. Those so that's so amazing what you're saying because when I thought about the intro music in the ultra music of this of this program. I went to different different sounds like. I, don't want that because that's to did. When I don't want too much. There's too crazy I'm like I'm trying to be right in the middle where there's some energy they're not too much not not too not too low. So that is you're so correct about that about having the right the right type of sound for what your you know, whatever your businesses or what have you which to get. Great Stuff Christopher on. Let's talk about what is. Bad audio branding what does? That branding would be audio that doesn't match your image. So slow like for instance I, use this as an example, all the time. If you're a high end jewelry store do not have eighties hair bands on. It doesn't. Strike you know. So so think about who you are and who you want people to believe you are because people will associate with you based on whether they feel your like them or whether they wanna be like you. Okay. So there's there's kind of those two options there and to do that to make a deeper connection with the people who are seeing and hearing your company 'cause they should be doing both. You need to communicate authentically and to communicate authentically you need to be who you are. and. So you should know that first of all. It's not just about knowing who your client is. Your Avatar is important. Yes, and you WANNA be able to relate to them based on who they are, but you also want to make genuine connection with them based on who you are, and you can demonstrate who you are by melding the visual and the audio. So those tickets on a little session here about what you would say if you go head client, what what what are the I kind of questions you? Acts them or struck them as far as. What to look for in branding, having the right brain for the audio well, generally when people come to me for the voice acting, they have already sort of decided this it's not usually for me to tell them. But like I said, I'm one small part of that whole audio branding umbrella. There's a lot that goes into that. What I will typically ask them is what music are they planning on having on this video usually I'm doing stuff for a video or I'm doing stuff were a radio commercial or a Web you know some kind of pre roll or something like that streaming radio I've done that a lot as well, and it sort of depends on who the company is and who they believe they are, and normally they can tell me that. They have the bigger companies have definitely thought about this and they've got a lot of money on it usually. Yeah. So in the production company or the AD agency that is putting together their project is doing this. They're choosing me based on the fact that my voice fits what this company believes they are and the persona they want to create out into the world for people to relate to. Okay so my my voice may not be right for everything. Okay. It's not right. But but it depends you know if if they're hiring me already than generally they know that my voice would be a good fit for their brand and they've chosen music sometimes not all the time and when I hear the music as a musician, you would know this to it informs how might tone is when I'm doing the script for them when I'm performing that script if I'm if I'm hearing music in my head or I've heard music that they're going to use on that video and makes it a lot easier for me to know where my voice needs to go to give them what they want coach. So do you do you think that it's a miss if they do not have music or haven't thought about music with they're saying Somebody says like you pick these interest red flag. Oh my goodness. They wouldn't ask me to pick because I. Predict a video that's that's not my job. The person who contacts me is usually the person who's producing video. So. That would normally be their thing and I imagine they get that from clients. I'm sure they do you. Some people are maybe not as informed about what their companies should sound like, and maybe he needs some help in that in that area. There's nothing wrong with that. But yeah, there should be some consideration. Definitely. So. We're talking about the well being of a company. To register more more into the impact of having a having the right. Fit. For Your Company, how important is? How poor. Again I've I've never heard of this before. About branding and as far as audio. How important is it to have the right tone set the setting the right tone would sound as opposed to. Like. As well, there's this how important is the sound? We'll little further with that. Well, it's very important it's it is part and parcel of your brand. It should be anyway and I think it helps that it helps everyone in your organization to be a Superfan and to be able to promote what what you're doing you know in in your company. If. They're only getting part of that equation. Then they don't really know how to bring it to other people. and. So so I think it just makes it easier for them to tell other people the great things you're doing. That, the company is doing you know. So. This this this ticket here. What about in comparison? Have lost the of preneurs here in. that. Get into this thing where. They can about design their logo maybe going out and posting in sharing with video and so forth. Not really digging audio. Not at all at all. I've I've seen some big organization, the person. I was with Lee recently. I didn't hear anything. Really. You are willing thing about audio at all really even have a podcast. which has some a little bit audio but. That wasn't really part and parcel that wasn't really their big thing. So what do you say about that as far as in comparison Paris into. What you think is more important got. Some people might say that design is the most important thing what he had to say about that. Well, I'm not saying it's not important. I definitely wouldn't say that I would say that audio is as important as as the visual that if you couple them together, it's kind of magic. You know I, think if you don't think about the audio and and work on that. That you're leaving money on the table because people are not going to trust you as much as you would want them to if they're not getting authentic hole sensory experience I mean you can start from the visual I think it's a great start and once you know what colors and the feel and whether you're casual or formal again, that's like a good thing to know and you know the type of emotion that you want people to feel when they experienced what your company has to offer. That's important because. Visual does it evoke emotion but audio evokes emotion a lot more strongly and I say a lot more strongly because it is our it's one of our strongest senses that in our sense of sent are there like hugely important to our whole wellbeing like they're just they're so they're so. impactful in our lives and you can do things like I. I've said this in in other places but I interviewed someone on my own podcast who taught who told me that you can time travel with audio with sound because if you hear something mono like a creek of a floorboard or something like that, suddenly you're back in your mom's kitchen with. With the creaking floorboard that reminded you of you know you can do that was sent to it immediately, transport you back to that moment and it's like you're there. It's not and you know it's not a different experience. It's not. It's like you're actually there. So it's almost like time travel spiritual. Very. True. Imagine how powerful that is. You use that to your advantage you know what I mean. There are certain songs that do it to me Christopher Cross sailing. Yes. Right away I'm just like I'm gone. But it probably reminds you of exactly where you first heard it or where it had the most impact on you when you were listening to it. Yeah and it brings back all those emotions and it just it's very emotional, and if we can couple the visual with the emotions we want to evoke in the people who experience our company or you know our brand in general. Then, they're going to experience are Y as impactfully as we want them to. Wow this is incredible stuff. So I just. I'm just trying to figure out how to go about this though how do we go about? Getting the right sound. That's the biggest thing. Do you have any tips on on on that? All I do I have actually a downloadable pdf on my website that actually works through this a little bit Bruce we oh yeah. What it does is it sort of takes it from the general marketing perspective you know like who's your Avatar? What's your y? You know these kinds of things that they would ask typically in a marketing. Context. But it relates it to sound and it relates it to the emotions that you want to evoke. So what does your color scheme make people feel and what kind of? Goes with that or what kind of voice would go with that you know and how can you? Make that color into sound. How can you make that that visual into a type of sound that you would be consistent with because consistency is another key to this. So I mean, even if you're doing like a podcast and you start off with the same words every time you start a podcast. Or you end with the same words every time you end the podcast that's audio branding. That's your personal audio branding rookie. Okay. I like it. So. There's all sorts of ways to use this but but in general, it creates a better more authentic experience for the people that you're hoping are going to use your services or buy your product or you know sign up for your mastermind or whatever else you know. This because if we`re Honest most people would think more about their logo. Branding. So crazy is always logo or colors, and that's it. No local maybe some maybe some video visuals whatever your video. Yeah which which you would you would assume has some audio to a anyway. Yes. It could also have sound effects like I know that Gary v does this on all of his visit videos. He has like this swoosh something sound here on all of his videos. Very intentional with it. Okay. An article about it. That's how you I was onto something here. Okay. Yeah Yeah. I mean not the only reason I knew right but yeah, it is definitely something you know and I'm not saying that the visual isn't important I would never say that yes get yourself colors. Yes. Figure out your logo if you have one but also then couple that with sound that matches. And be consistent with that because that's an all around experience for the people who are going to do what you want them to do with your company. This is quite refreshing. It really is because I'm thinking of all these different things. Now like you know the law and Order Kong stuff? In all these different things on. Youtube were incubated D. That I love on youtube that had musical the time waiting for the music that changes up sometimes but there was a one he always had for a long time. In your waiting for that so Actually this up against it a little bit here. But how soon should a business owner think about? audio. Branding. When they're starting out the business how soon should they should they be thinking about this I think you could do it I if you wanted to because then you could start with the audio and say, well, what does that look like concur I? Mean there's all there's all sorts of ways to do this. I don't think it needs to necessarily be expensive. I think it just needs to be consistent. So. If you're consistent, then your memorable if you can consistently relate your message. Audio wise and visual wise with something specific like for instance when you hear the Intel Donna Dot right here that. Really what that is, right? For, the longest time, the visual actually said quality inside. and. So now when you hear that logo, you don't need to think. You know quality. Like. You don't need to see the quality you hear it. You know what I mean like it's it's become a short form for you to understand that Intel means quality. See you can sort of you can start this as soon as you want and like I said, it does not have to be expensive it just needs to be something you give some intentional thought to and that you're consistent with and that is you you don't want to put this on right right right in. South professional to. Let me think about every landing page I'm trying to think about now dislike maybe you need to rethink this. To go further past, even this podcast. So great stuff. Amazing stuff so far. I'm kind of Florida now, but let me ask you this. Let me see I'm I'm I'm impressed. But actually this though what about the people like? You know what? I don't really need this. I'm doing okay with it without the government designs and we're doing okay come on. Jodi just this we don't need this come on. You're you're crazy. What is he going to have to do it? You don't, but you will do so much better if you do. It's just such. It's like an it's a total upgrade it like I said, it's magic. Seriously, it just makes such a better impact on everyone who experiences your company. You don't have to do it like you said, you know. You just keep doing what you're doing but if you want to upgrade if you want to really reach people deeply and make them passionate about what you offer. You know sound can sound coupled with the visual can really help a lot. Yeah even I, think even maybe. Part of it maybe like in your videos if you're on youtube or whatever just like the deck music is. A little better to. Just. Like. This is more more soothing. And exchanges the tone, right? Like I have a the same fellow who told me about a time traveling with sound was an interview that I did with a guy named John. Who has a a studio in Vegas called dog and pony, and he throws a ton about this stuff and he does sound design but he also teaches a course on film and music at UNLV. And and one of the things that he talks about is how someone took the the trailer for Christopher Robin I don't know if you remember that movie from like several years back. Yeah. Yeah. With you and McGregor. So someone took that movie and took that trailer and it's a happy friendly. You know maybe a little dramatic, but it has it's it's like a family friendly friendly movie, right? They took it change the music moved the sequence of film a little bit around, made it into like CPI colored and then. It became a horror trailer. Really, just the music, right I mean that's how impactful. This can really be e. you can change someone's whole attitude by the music you use true then by the voice us and by the sound effects that you add and any of that stuff and all of this is. threaded throughout everything that we do. You're so right. Now you know sound. Even in movies and TV, there's no sound in there. It's really not a movie is not A. You're so right. I'm convinced hope everybody else's convinced by this. But. As by this by by guests Jodi on so so so press. So I'm glad you refresh me hope. Refreshed about thinking about audio branding, but you're not done I have one last question. Is the last question asked all my guests okay. They see you. They like they did like what you're saying like you're in series the like you sound okay and they have similar interests. a similar path as as as you are now. and. They want to follow in your footsteps. Can you give them a few? Tips and tricks just to help them. Be Authority in this space. Oh, that's a good question I. Guess It depends on whether you you are wanting to be an authority and voiceover or in audio branding. Audio branding there are very few resources actually around it you. You'd think there would be a lot more but I would say check out the audio branding academy. which is on the Internet you can just look it up and it'll you'll easily find it. There's probably some stuff on there that you can look at there is a book called audio branding and I'm not sure of the like the author and everything like that. I couldn't tell you off the top of my head but I know that there are books out there on this and I know that Gary has written an article on it. So you could definitely look at that as far as voiceover is concerned if you want to learn more about that, the best plan is to go to a website called voice over extra X. T.. R. A. DOT COM, and there is a ton of information on there. You can watch like inexpensive Webinars, I? Think they're like less than fifty bucks. You can read all sorts of free articles. It'll tell you who the best coaches are the different genres. What it might cost to do a demo you know different things you know how to get the best sound treatment for your space what equipment you might want. You know what recording software you might WANNA use. There's all sorts of resources on that website that that would that would tell you a whole ton of stuff and this job this career, you wear a lot of hats. If you think that you're just going to sit in front of a microphone speak all day. That's not what this is. There's a lot more to it. So yeah, I would say that that website alone should inform it should inform you of what you need to know a lot of it. Or scare you street. We're scary. Yeah exactly. Yeah. Yeah or let you know that this is more work than you wanted to. Yeah Awesome. Stuff I appreciate all of that. Thank you so much. You got. You got it there. Just an amazing amazing content and I hope everyone thinks a little bit more about audio Brennan wasn't sure. Wasn't sure but now I I you got me I'm so. I'm so so right now. So please tell anybody where they can find you after the show. please. Well, you can reach me at voiceovers and vocals dot com or the podcast itself. Audio branding is at audio branding PODCAST DOT com. Awesome. And I'm always looking for people to be on the podcast are intentionally working with sound amazing. The EGO, the EGO. Crate stuff I am not going to get on here but I'm still when you talk about Like I can't wait. So it took a while you hear. A lot of my guests are waiting, but it's okay I'm glad you're glad you're here finally on this show. By got a lot out of it for those who are listening. Hope you're hope we get the equality for years well. Okay. On the Internet. Cooperative here. So Lastly people. If you want to learn more about building your platform, please join the list at the authority letter dot Com where you can text us at Texas. Tech's we are live at four, four, two to. Go on the list and we will start helping you build your own authority platform of your very own. Right and we are but to get out of here unless we have any final words from you Jodi at all. I if people are interested in that pdf download that I was telling you about go to my website, which is voiceovers and vocals dot com slash audio strategy. Sorry. Audio brand audio dash branding. Strategy. More, time one more time. We, overs and vocals dot com slash audio dash branding. Dash Strategy. Does. Ask for people to put in their name and email address for. That just tells them when the new podcast is out. But if they don't WANNA be on a mailing list I, totally get it. They can just email me directly. My email is all over that website. and. I will just send them the PDF. It's not meant to be you know. There's no pay here. I'm. Not. Getting. So. Yeah. I appreciate you think you so much for being on here and I appreciate everyone who was still hanging on here with the Authority Project I. Hope you're still building I. Hope you're still sharing and hope your are realizing that people will come if you do those two simple things. All right. In we are if fern now, we're gonna hit onto the weekend and relax. Yes, we can't relax. Yes OJ it's okay. I'll see you on Monday on the episode in that's rap for now be bliss take care. And that's a rapper, this episode of the Authority Project. Thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review share until your friends. So Bacon here too and even more authority building tactics be shared a sign up at the authority letter DOT COM, get three weekly content and ongoing digital product giveaways to help you on your entrepreneurial journey. We've certainly hope you got a key takeaway or maybe an Aha moment from today's broadcast just remember it's your authority del Charrette and they will come until next time.

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How To Silence Your Saboteur, To Build Grow And Sell Your Business w/Remy Blumenfeld

The Authority Project

37:09 min | 8 months ago

How To Silence Your Saboteur, To Build Grow And Sell Your Business w/Remy Blumenfeld

"Alright Ladies and gentlemen boys and girls. Feast your eyes in tune your ears. It's that time. Again, we are live with another episode of the Authority Project. It's the video podcast dream Don facebook youtube twitter, and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority in their field and how you can mimic their success developing authority building your audience attracting clients to your own business. Now, without further ado, let's bring to the virtual stage your host Brian. S Arnold. All right we are live. We are live. Key when episode for you and I am here with my new friend here, Rim Blumenfeld is in the virtual building today. How are you doing today sir? Really well, glad to be with you. Awesome we. Got Together pretty much at the last minute here I'm glad you got to get you on here on a Monday. I'm not sure if it's Tuesday yet for you very close right Awesome. So he says he's here to help us. SCIENTIST SABOTEUR To build grow in sale. Our business. And I am very interested in this topic because I think a lot of us have done this inordinate pass. Sure we all. Had Saba cheer in our minds that have have. kind of taken away from our goals in our dreams, and he's here to remedy that here for us today I'm so happy is here do that to us today. But before we get started, please let me know who you are personally and professionally. So. I hold British and American possible. I spent some of like working in the states and then returned kingland where I grew up. Mostly, like real was in media as an entrepreneur running founding running companies which I sold. And then towards the end of my career Brian, I just have a most of the what I was doing with senior leaders might. Organization was coaching because when you left with senior people, they need to be told what to do out to did it. They need to be supportive in champions and held accountable just really well coached us. Some training that I could actually do that professionally and what I discovered was that it's much better to coached people who actually want to be. That sound obvious that invite full of professions I found myself catchy believe it necessary want to be coach wasn't in the job description and they wanted the boss Apps to tell them what to do will appreciate them. Even the payrise they didn't really want Boston coach. So I now coach leaders across created sector most often found founders, other areas and I essentially help them avoid all the mistakes that I made along the way. Wow unbelievable. So I am excited to get you to get you start with some questions for you. But let's let's start here. First of all, what is what project are you currently working right now? What's your? What's your? What's your project that you're on that you want to tell us right today? Project that I actually started heavy twist to roll out the most essential, leading the deliver clients Wallo on to an audience worldwide. So with my founders like coach while on wallet used to be in person marriage on. June. I found that many of them have the same issues because you. said. I ended up essentially a repeating because I would do the same modules replies. So I turn that into prayed on nine modules, which is stand up. and. It's available to anyone who's a found a content driven business and that means a business which. Is Driven by ideas was onset people. So most of my clients intelligence fell advertising alleging. Aging gaming anything. which is. final. Products started with an idea. Okay. I like we're going. Going my friend so but for before, we get into a lot of the how to stuff here tell us where your journey started. Tickets back to the time. Where you felt compelled to start your own business tickets back to that time for us. Yeah. I suppose. For many of us that mode apple somewhere children and some adults says. You'll stupid. You'll get it up. sign a promise to ourselves to prove them wrong. Yes. So I, guess that happened to me h life like most people but. When I actually did something about it into the study business was I was in my twenties. And, a TV producer I was working for channel if the United Kingdom the went off at overrun. up and. Of course, everyone at the highest level been demand new allow that weeks months years for. Those of us on the coalface. Simple one day to the next I what. And I money. So I decided to. Be, decision I just did what I was. Sent out ideas from her. Get Mad look good enough get on TV before when I was working for a big organization that same ideas offset out and I must have sent out a lot in the Brian. Ninety hundred TV ideas and heavy out of those set by. Usually. The nuts note absent who attended to not always, but basically note. Asked to figure out maybe it wasn't the ideas that the problem because years of quite good I think maybe it was neat. Because no one wants to trust that much money and responsibility to a single person ripen from the bedroom. People want to trust that much money responsibility company that they entrust said, I stopped at a company and. With a short while some of those same ideas that have been found out will now the. Eventually emission laptop started my business. Awesome. I. I know I want to get this this question out to First of all to I wanted to hear hear your your story on this. Brings us to that moment. When you sold your first company what was that day like for you? Few. Because that wasn't the date. Yet. WHO SELLS A company Eight when we finally signed. Off until that day I? Might not happen this way when s everything you want is. About to come to fruition in the signing a piece of paper show instinct is think there's GonNa be Hurricane Peasants GonNa die. I say this slight seriousness because Appliance Ryan was coaching up until cody And Ghost with the with Now I comprehend from it that. That can shoot thousand, nine one that I. so lifeless. I was imagining a pandemic I was but. It wasn't much off to that mode society nine eleven happened for instance was lucky with the timing but. I. Guess. You have. Healthy labout things I think has a lot to do with whether we set them out something we wanted to have happen. Because I, could have sold my company and not wanted to sell it or not plans. And then it wouldn't have felt like it fell to me. It felt really good and it felt like a real achievement because I've set out for myself as a goal some five years before. And I am very often gotta look around days that happening to other people. This is very much. Exaggerated by social media but we we look around the new amazing years. Amazing achievements at. We think well. That's that's why hasn't it happened to me. We might even look at it in a very simple way might look at some of these vacation you know that they had in New Zealand of while amazing vacation I wanNA know. The truth the truth is eventually plan these things and say to. That is what success looks like. Just what impact? Were the does happen. We think it success. Excel on Hannity tickets in new, Zealand. Think about success you. But if you wanted it the ten years in bad apple, you would our plan to sell the company happen and I was like did. I like it. I like it so Are. So I just going to dive deeper into that too. I think this is where you're going but let me just let me know this case. We talk about science in the saboteur in impact in the business. Is that what you mean? We're we're we're not planning it or just go into that. Thousand. Seven Thursday. With. We we have lots of people talking with all the time and all those people are us by. Yet and that's the president who you you me and everyone. Is, having the most feek was most important most constant policies it's. However, there is a big part of also. That holds US BACK So We'll light the thing I like to think that. I at helpful to me that the president migrated one station with wants the best for me and we'll push the and champion the and driving to. A success unfortunately doesn't work that way. We will have a voice in our this program to action protect us from danger protect us from being killed by the enemy eat by. and. Close, that's helpful at. Times but whenever isn't real enemy and there isn't really alive? What is protecting us from is this is protecting us from back thing the world. So scandal. and. Chief is afraid of failure. We don't take risks. We don't experiment you don't outside law compensate. You don't stretch by being afraid of Fayette listening to the voice in your head saying the other try that Ryan, what what does the cops? No listen. Invite another gas luck. Lost on. We listened to that boys we do anything. To protect ourselves by staying safe place all. Salvations essentially I mean. Sometimes when everything is taken away. And we have released to rhys because there's nothing to lose. But when I lost my job, I didn't really have that much lose like sobbing company because. The one thing that could happen. Gang. Even. So goes the voice my head and say you that Neil just yet burden that. So. Voids is always designed to protect us from taking risks, but those risks necessary will success and A. If, we have time for me just briefly mentioned this, but the the exercise I encourage old plants to do. Because you can now banished voice will always be that. Buyers that comes back onto your computer you wipe it you get achy known antivirus software the end. Later. So that that's just how bad boy slipping back. Someone always trilling you you. were. Doing something good was going to be some troll. Now. Sadly In, your at. Full the savage up and if you have a memory of Cain, you can get it a nickname. Big Funny Thirty seconds stowaway comes able. So so I have a couple of things not suggest to everyone who? One is Find. Some other helpful voices if appeal saboteur is always saying. I know. Out, that the from yourself Debbie too pushy in south promoting. That's voice. A lot of people have you know? He. was himself fussell lost all of that stuff? That, we need to have most of all to promote ourselves. We're not getting there's no business. Accu believe that boys. Has a certain amount of physical backing but not really in the truthful. It has been said by the people in the Bible. Yourself us, but actually have to do is operatives. In that case would be somebody. Who you know maybe maybe not a positive maybe to relative or friend all many a witness who has that quality in balance is oak real tyler it's. Self, promotion in in a great way they show everything they always that name for things I mean. Yeah. We will take somebody like that. We admire them because for them. Right. Channel BACCHUS. Salvageable if you. Fight it pushes up the channel that question who view is fantastic south promotes and just off yourself in those moments. What would she on E. Safe to do? What would they say? Because we know in an instant known second, what they would advise us to do. Right. What would She say. Show. Channel. Channel the person has quality that you lack and just have been he'll go to. One of my championships. In this realm you saying well run, he just goes away just looks handed on the side of the high wait for it. So we just need those voices. We can instantly accidents that are advice without having to think too much about you know that story of like grandma she had a good advice I channel Ari by fled to. Be Good I might like et she was really good about that. She had a hits you'd on he doesn't need to do that status. So, just channel have and it's Just, fine you ever. Life Has a quality you lack. In any situation, listen to that and do a basic notorious outside says what they say the other thing is really useful exercise you do this already but. Just say out loud every day yourself in the morning when you wake up in the shower whatever time a day to she best I recommend say loud. What it is you know to be true So a life I'm feet. I'm healthy. Capable I originals and strong. You say this things lap and then add in the lowest a talk O'Brien feel a little uncomfortable, but it won't be using feels uncomfortable with. You'll. Be. So, like for me I'm. Saying on handsome that's only the stroke saying I'm rich. Struggle. is those things like their relatives of people said that had some rich saying? Possible, am I seventy town new? Right now you're not. The ones leading the of a struggle yourself savage say no is the most important ones. So if you saying. You're saying I love and your seven just gang up. Was On that. Do not all. You'll find out where the virus is by the reaction you have in your mind his buddy when you're saying the things he. Said just saying that every day allowed ten twenty. That's the things that you are and a couple of things that you sort it would likely be more of. In my gobble before maybe not back when she in south promoting, but you want to see more of that you channeling your inner And you'll. Up Ryan up you're not. smick surely joke acclimation because actually one you need much. Yeah. Yeah, it does. It does but. I I will say that. When you're doing. I says feels like affirmations. That you're that you're describing and you're saying you know this is great for you know every day on being dispersed in. But. Then life happens. Life is all around you. The bills are pressing. Things are going slower than you thought they would be in your business. How do you deal with? Life and reality when those things are pressing. You really have this faith in us that you're trying to you try to. Take away that. Salvatore. Life size to be the saboteur in of itself how do you? How do you respond to that? Well, the we will. Find Tricky ways to get out of being as spokes Louis We. Be. Like some people say it's my mom it's my boss on. The world it's the university covid nineteen. An Orleans away oppose that they all of this of the. However the most important lesson. In you'll success you and the conversation, the station that you'll have with yourself about you see, it affects the results you deliver. Actually everything. So he doesn't have that right. You don't have a choice now that's not to say that. Difficult every day. But you. Get the balance in your own head rights to the you're not listening to the you might as well, just stay in bed nothing difference. And you want to use cheese day and honestly. That is like it is in the states. Every day I just say. What's the point? What's any? Here it's not great in the states I can tell you right now. Slow. I mean what I was in the states I did a roach rally southern. States America. Constantly on the people I met said the. Loss. Dating like. We have to I mean that's a that's a good example, right? Completely Unintentional. Everything's title so you can listen. I just got as. I'm just one tiny rain assign in hundreds of millions of people. And then. And then hundreds of thousands of people live devoted. Affect change whereas if you say to yourself. I am a stand for myself. I am going to do the most I can't myself on. His Lewis I can. Make a huge difference. But I'm GONNA do that. Then you gonNa vote you'll see do other things. You apply for that job in Sendai Missy you make back. Will. Also being action, you have to be an action. Europe. South. Hockey responsible fuel south and have to lay anything because it's not health. Right. I'm glad you just. I'm glad you said that because. I think a lot of people talk talk talk the talk. FAMOUS PHRASE TALKING ABOUT DEMOCRACY Walk. Right there's no action. So there's a there's a incongruency there where you're talking which not doing not doing any action. So it kind of it kind of nullifies your affirmation that you do every day you have to have some kind of action or task. To follow up with that. So legend that you mentioned action there I do WanNa get to. Your point where We we've been talking about ourselves trying to sabotage out of the way, but how important is it to have people around you to help you during his journey I, know I talk about that he would when my audience that you cannot do this alone can you speak to you know how important is to have the right people around you on your journey? Yeah it's IT'S A as. You know it's not a story that we tell US outs a game. So I know that everyone wants it to be about something else in the end if I say to myself, I don't need anyone. I can do it on my head right I'm saying that on saying. I. Can Do You know whatever right you offer help. I'm disappointed. Let down. So in love. And by the way, I built this fall all on my ad. So Sudden GonNa Start Off, you should support and guidance advice now off the twenty. All that voice is the voice I'm sorry. Of Your Salad set it's keeping you stopping the way you are understandable. But when we live out, of Boston, united off status last mistakes all. Back it's. Just ripostes for so the game I was not what I asked you today is look at the most successful people Yuna. You'll circle in your profession, your family. By those people and look. At how else can today up? They will be afraid toss up or other people do chats, support and guidance. Didn't want cow I. think a lot of the. Don't ask because. We didn't like being at school. We didn't like the coal. We didn't like working for other people and so finally get set up alright businesses and the loss we WANNA do say goodbye. So support will happen and yet only with guidance and support health and experts. Other people doing the stuff that we? Get. Bogged Down with the week actually fiance do what we're. Early. With oil about happening, can we have our success and old time for me Brian? I sold my company? And I knew this lumping you I've had wonderful. Athlete. So I, this might be the time they get some exit out. And, I was Kit and. She was she was considerably older than me very different from me in every imaginable way man. But she she was an extra in selling copies can. So she looked up you're gonNA, have to pay any percentage was like by the percents And I. said. Well, what would you suggest I do in this next teaching the. Coming up with the dental by. The advice she gave him so good and I knew that I would never have done what she said. That she told me. All I listen to this woman because she has done this before and boy am I glad that I did at the end of. Hundreds of thousands of dollars from the sad and yet island if so my company was. In a certain we need experts help us alone and if you if you meet anybody used it on your road full. Or even just follow the route of the your challenge on and that further down the road than you. I highly recommend that you listen to their advice Nikki have to. Hatred because let's say you so much money in making the stakes that you can avoid. Yeah. I like that. Like that so I have like one last question for you. Can the we're up against the here I appreciate everything you've done so far. I wish been going to further I actually have. Two questions actually if you don't mind. Little Bit. Just just just a general question about. How can we really grow? Grow a business just from just on your experience of people who are just starting out. How do you approach it as far as? You had this idea is you're building it. But you need you need to grow you need you need to get good promotion something to scale it or not just a scale just to get known. How do you approach that and in in your experience suits people can't you have enough. People. Knocking on your door. To sustain yourself. Obviously. In a cup lawsuit and stand out with my aunts these sessions in luggage out module covers. One of the self respects I think that's really important things and. They come. With full that because if you. Develop these alumni, sir bustle as a human being if you have an idea. that. You buy than, you would watch the you. That you would use it. As unity. Trust that that will be a million people like you. Feel like well I you know I would love A. Grooming settled along hatch allowance. But we've been I, would? But I'm this league who else at grooming, sell off long hours I, making it up by. The truth is if you human being was something related to something read something something. That will be millions of people just like you said truckstop judge that and the second thing is. maybe even comes full that do something provide something deliver something that you are an expert in because you off. Say you're writing annul. Just, write about what you know because. Point you writing about experienced that you haven't had? It and exactly the stayed with the business. We Michael Business. I started up making offering TV shows by everything everywhere. McCain being I love watching all TV shows I can make the TV shows very interesting. I'm glad you said that that's What I? Because, of course, I could make them. Quite good but no one will buy them is in any business. The most important thing is trust the the consumer, the client, the by whether they out needs to trust you and early trust you. If they believe that you are an expert in whatever it is you're offering. So, you know whole foods is brand you wouldn't get out your. Whole foods is that's what they do. Discovery knows great natural history revived. You wouldn't get them for fashion shows because I thought what they said. Would I I discovered a Best people would buy from. Me was TV shows by the edges of society because that's where I'm living dot com but in terms of the. Areas. Mayakoba the. Other young gay Jewish man living in a black area of London and will people will be a little bit like he died people in the Dallas area exploring edges of society seventy may ask. The Music British she be the first Asian out. Certain British TV first gay dating children's TV and we didn't know that the world wants At nine. But actually those edges became a little. That's why we did well but we did while not because we love that slop of because we look delivering programs came from work. and. If you. Possibly you and you trust your commodity. Can Do. That man I love it I. Love It. You might have already this question I'm going to show. Say it anyway because of all of my guests. They, they're here listening to you. They like what you're saying I love your answers. They love your story. And they want to they want to do what you do. Right so. Can you give them a few a few tips or just words of wisdom on how? To be in a dougherty. In this space that you're in. I would say. Tickets up juicers. Okay. I noticed very few words that kind of big ones. will hit for a really apply. If you lived till. Eighty two thousand months. Yet it's a really short time so. Do. You. Have a huckabee that's the studio Bass Denver could be that they ought to seriously because in the end. The biggest regrets you this unit being. On Dine Day is I wish I had fun I wish I can acted Moldova People View I. Love. I wish I spent. So one of the office. So you can try and do that and build a business and pay the bills. You're not think there's a whole new idea what success looks like postcode at it's just the. Safe the healthy. Being saying. And being sold them. That's what's That amazing man that's incredible. I so glad to hear that you got. You got you on this show fleas tell us less than when it actually is just tell us where they can connect with you after the show. You can. Late in all ready Blumenfeld Congress. Wi Fi via. The or just go to buy Tallahassee Duck. Be It. Ally ty vitality dockery, and any of those are great ways to connect with me. I have a wheeled like exercise on my website where you can find out how way of ballots now Wonderful. Future. Self digitalization where you can go beat yourself in the future. So would see that I love it. Mitch's off in the future that sounds awesome. Stuff man. Incredible. Stuff. On so glad you got we got connected. In right away actually. So I'm just glad you're here. You're like five hours ahead of me I believe. From me yes. To get on. Silence there you go. The go in the last stop for me just go ahead in from here go to your door dot com on the last two weeks of our digital product giveaway. for the for the podcast launch just jumping and win and giving you one prize each week we're in the last two weeks. Hey, you might win something you might win something then stay on we're GONNA. Continue to help you build your dirty platform and be you know maybe maybe one of guy. Mr. Romy who was on my show today still be a great success if you do that I would I would think so. Sticks Down Your journey staying journey on your in instead you're saying your path for being. The authority in your in your space. You are the authority. You are the project we WANNA, put authority to your name so you can sell more which agreed at. And be like below grammy who was on the show who's done great things for for certain that many people still wants to serve you as well. Any last words at all for for the audience today remmy. H Bryant as. You everyone else. Online. Awesome awesome. I appreciate it and has rep for this episode of the Thirty Project Busey on the next one. Thank you. You bless take care now. and. That's a rapper, this episode of the Authority Project. Thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review share until your friends. So they can hear to an even more authority building tactics be shared a sign up at the authority letter, Dot Com, get free weekly content, and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an Aha moment from today's broadcast just remember it's your authority, build it, share it, and they will come until next time.

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The Power of Your Other Hand w/ST Rappaport

The Authority Project

31:03 min | 7 months ago

The Power of Your Other Hand w/ST Rappaport

"All Right Ladies and Gentlemen Boys and girls Feast Your Eyes in tune your ears it's that time. Again, we are live with another episode of the Authority Project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority airfield and how you can mimic their success developing authority building here, audience and attracting better clients to your own business. Now, without further ado, let's bring to the virtual stage, your host Brian S Arnold. Is Brian Honor here. For another great episode of the Authority projects. I am here now with my new good friend here St. Report but the work we don't know Renault she's going to reveal that or not what whatever is s t to U. S. T. REP report. On here to help us, she says to learn how to learn the power rather of your other hand Very, interesting topic I decided to understand what this is what this means. I'm sure you are too. So we're going to get started here how you doing today S.. T.. Awesome. Thank you so much for having them. Really excited. Other. So, let's stop before we dive into it. Just let us know first of all who you are personally and professionally. Okay first of all Steve. Really comes from like E. S. T. E. E. S. T. why but from what is really little? I just cut off those extra letters for some reason it was too long for me and it just stuck to That's what it stands for. Like the letters like. Who I am I am a relationship photographer. US Creative Journal expressive arts coach, and I host the life picks relationship podcast. Awesome awesome certain sweet where again getting started here. Can we get a lot to cover so Tell. US Now. What current project are you currently working on at the moment? Currently, I just finished building the course Katina's Tunis relationships where got top relationship experts each each crate videos in every week, you get a new video from another expert with. with worksheets and steps to go and get yourself out of this situation they were announed corona and pick your relationship to the next level. So. Just just finished that and now continuing to work on the PODCASTS Carleen moment. Big? Deal the PODCASTS A of work. I know that Aunty. Well so awesome stuff I that that probably sounds very interesting. So I'm not. Asking the first question just a bunch of your journey and what led you to. Is Fascination with learning how people tick in relationships and so forth. What brush to this point where you you found those problems or what was your hollow Holloman of how you can serve these people in the problem that you want to serve others So, as a process of over life, I always found people really interesting too. Like you said how they take and how they connect and what they do, when why they choose certain professions and is it doing it just because they have to are they doing it because they want to and all those sorts of things and I realized that in a marriage and a committed relationship? That is we're you see the Moros why those two together why arguing and from when I was really young I would observe people and just try to figure out what's going on. Now I really make assumptions but just say, okay, this person's getting really angry because he did that and her personality means that not like just like understanding how a work and so when I was doing photography and I wanted to take even further is like okay. So let's do relationship for fee that we get to mix the. Marriage part really found really interesting together with photography. So that's what I did I do. Take, pictures of couples in the ultimate state of love connection intimacy whatever emotions they want any choose their favourite picture hang hanging up on the wall like a vision board. So that it trains her subconscious and even if they get into fight, they have that picture to remind them what they really want now. That's awesome. But it doesn't solve your problems. I was looking to see what else can I do to go? When help these couples dealing with at night came across the State Gold Creative Journal expressive arts nephew WanNa know where my a Ha moment was was this person like I said, I was opened looking for something else to see what I could have eaten my help couples without going back to school because I had enough of that. And this person was looking for a place to stay for the weekend Sushi stayed by me and she happens to be a CJ coach and was took found a real interesting. Okay. So you're right with your non dominant hand and you get the answers that you're looking for. That's cool. So I went to get some sessions by her. She looked two hours a week for me I like not. Doing this person I drove two hours each way to get to her and had a sessions and literally within. The first session I just sat there and my whole like a whole new perspective on my life and my work and everything that I was doing. I was like, okay, this is it so. From, there's where took on further. Okay. Got People turn tuning in saying absolutely liking the so far. Apparently okay. So Tell us this dive into this thing about using the other hand when I heard this topic was like okay. This can mean a lot of things. Things. About the power of using I'm using my Latina, the other hands. Was the power in that. Okay. So tender Santa Power understand a little bit of the science. So it will be okay with you your there is two sides of the brain, right? Now. Each side of the brain is in charge of opposite side of the body to the left side of the brain is in charge of the right side of the body, and it's in charge over logic stuff. So math reading organizations, time writing all those things. The right side of the brain is in charge of all the creative stuff. So music drama are. Anthony charge of emotions. Okay. So when you write with your non dominant and Really do anything with your nonstop man you're getting direct access to your emotions. Without all the logic reasonings or excuses of what's going on and say, no no. But that because logically that is what you think and it could be really valid why you think that. But if you listen to your emotions if you listen to subconscious, there's a much deeper reason of what's going on here. The after like I am over the emotional, but I'm right handed. So. So I'll let you finish. Go ahead finish. Right hand right now. So you're saying how does that work? Yes. Yes. So you could be an emotional person right handed because you do us both sides at your brain right? The question is, but if you have to make a decision. Okay. If. You are not sure what to do if there's something going on here. Do you know right away what your decision is or do you have a lot of factors that you have to take in? A lot of factors for sure. Yeah, or so all that is the logic brain. Now, I'm not saying to get rid of it. When we do this work, you'll see as we go through where you were going to do stuff that uses both sides of the brain because you wanNA use your rate but there are certain times where you want to a logic I know you're here I'm putting you on the side for right now. So I kinda understand what my subconscious with my emotions is telling me to do right now. Okay. Okay. All right. So Does this make you smarter by trying to use the left hand or others who people who left and the right hand busy are smarter by doing this. So I. Don't know if there's any science high Q. going up probably anything gear each cube goes up your emotional intelligence. But but if it sure makes, you understand much more by yourself about the people around you about your business about world that everything just get greater understanding. Okay. So what are the long term effects? Of doing this. Why do this tell us? Tell us why why the long term? Of why this is so important, what made such an impact in your life your personal life you business life? So first of all, you could use this to clear won't pass baggage that you have whether it's something that happened in childhood something that happening your relationship, your views that you haven't business personal believes any think. Many times you don't know what's going on in a situation when you write it with your non dominant hand, your emotional subconscious could answer that for you because it knows you're just don't have it in front of your brain in your logical break. That's first of all second of all if you are ever angry. Or have high emotion a really good most people do one of two things they either bottled up and then eventually explodes. Or. They let it out in some really not nice ways like yelling or hitting or things like that, right? Now we both know both of them are not good. You WanNa let out your emotions in a healthy way, but it's not as make sure to harm their people. So a great way to do that is to. Sound really stupid but try calling. Scribble with your non dominant hand. Now because your non dominant to your emotions, all the anger that frustration everything who had instead of yelling going out on other people or instead of just being bottled up is gonNA come straight out on the paper and scribble two or three or maybe seven papers you're gonNa automatically feel more relaxed because all came out. Is this only when you're upset or just in regular practice are you giving us how to to do like on a daily basis? or or in certain circumstances yes. So there's old exercise they could do in different situations. This specific scribbling one is great for when you're really high emotion or even if you just WanNa come down like your by ten sir, you can't fall asleep and I WANNA relax yourself. It's also because it all that emotion that's stopping you is gonNA come out on the paper. But if you give you some examples of how you could use it in other areas of your life so that would helps you for long-term something at least do. Yes. Let's say you. Artifacts situation. You're not sure what to do with your business. You know you WANNA take it to the next level you know you need more clients or whatever's going on you're not sure how to maybe I. Don't know how to relate to your colleague or to your employees. You want to try this. This is really simple and really hard. that. And can help you literally with any of your life. Take you WanNa do is is take plain paper and some markers and draw with your non dominant hand. Picture of that difficult situation. So let's say you want more clients. You'RE GONNA draw clients coming in or more sales or however year mind is thinking that and just draw that picture. Now it doesn't have to be beautiful. You're not hanging it up on your in your office. Just stick figures or some sort of diagram or something that shows you presentation of what you walk cave. Once you do that you're gonNA take two markers. Because, it's way them pens. One in each hand. Okay. Canadian have a conversation between your two hands. which is really between your two reigns. Remember I said, we're using whole brain here. Not just your left your right brain you want he's also the left break. Okay. So we do whenever you're thinking a lot. GIGLI YOU'RE GONNA, ask questions you're singing logically right with your dominant hand. And? You're going to answer the questions without thinking with your non dominant hand and let subconscious mind answer for you. Okay. So. You're going to be talking to the picture, which is just the situation. It's easier for your mind to work that way and ask the picture. Who Are you? And with your dominant hand writing who are and just answer with your non dominant without thinking whatever answer comes out. More clients. Greater revenue whatever comes whatever you up. Right. Who our next question, how do you feel an answer without? thinking. Next question, why do you feel this way and answer without thinking and then what can I do to help you an answer that thing and then continue to dial up with whatever your questions are because whatever questions you have because while you're doing it, you might dings will mike and you'll be really surprised. Then you might have more questions about that. So just ask those questions with right in. Your dominant hand them so sorry does not your hand if your dominant. With Your And you might just be really really really surprised. To get that. I do get that. I. Am still struggling though but how difficult it will be hard for me to write with my left hand. That because I'm already but Is it appears is seems like it's a long process though. Just because of the writing part of it is just writing de does about using the dominant, the dominant hand or other other things that can be done outside of that. Yeah. You're right that the writing takes much longer because you're creating new neural connections, your body. Thank you STU it. Is just like weird why you're right with your non dominant hand so you could do a whole bunch of other things. I'll give you examples in a second but when you right then you actually get words and real answers. So if you want a clear answer, what should I do now? You'll get the answer when you right when you just scribble with your non dominant hand to let your emotions it's much easier scribbling, but that's releasing emotions but it's not. Giving you answers. So other things you can do with your non dominant hand is. Do things with clay. To really go to out emotions. Even just practicing doing anything eating with your non dominant brushing your teeth will create more of that neuron connections and both parts of your brain working together. Okay. Gotcha, Gotcha. Great stuff so far stuff. This is very fascinating to me So. This this this this deal with some of other things here are but what you do. You work on this podcast topics they are. you do a sexual health correct. Idea with. Mary. Okay sexual part of that and. So. What led you to the topic of just relationships? How important it is sexual or otherwise sexual halvard just relationships getting people to stay together or joining or getting into to the right which all the time. What got you into that into that phase of your of your journey? So as working with couples. I found I find couples interesting. I just find people really interesting beans I'm speaking to you cam do most of the talking I really like it flipped like I could ask you the questions and learning things about you. Right now I'm here. Is it s stupid just trying to understand how people work and what's going on. So couples and marriage just really interesting because then it's not one person it's to increase. So by running a podcast, I speak to couples who have these extraordinary marriages and try to figure out how they do it and how other people can do the same. So that way they could also have these amazing marriage of its drinker. Okay. So I think a part of it is. This power, the power of the of the other hand, maybe some their emotions out. Because I. When I think about some time. Just being marriage just there's some times when things are just suppressed. You know we just depressed. We don't communicate kind of thing in. This power that we're talking about using the hand is a way to just to list a lot of it out get your emotions out that are being suppressed is that a way to get? Out in the open or do you tell me? Yes. So that's one way the short to get it out, which is really important. Mike we said are also eventually explodes would also helps with a lot is. Understanding certain pattern behaviors and wire doing certain things. How come every single time you do this you're gets set or why do you get angry every time? She does that is just How why like I want to change that? So when you might say, okay, so she left her she was on the floor again or he didn't do that or whatever it is than. You're stuck in the moment of what actually happened when you go journal and write about it with your non dominant hand. Then, you can understand deeper reason and actually solve that problem the s so I think that. I think that a lot of this with relationships but you business. there's this. One little thing called fear. Or. The fear of rejection of or embarrassment that we all don't want to have in our lives, we did not like to be embarrassed. Beyond think maybe we have a we all have a little bit too much pride. In. How do you? How do you get things out without sounding like an idiot? When doing? So that's my question to you. Okay. So the one thing I absolutely love about this is that no-one no-one no-one in the world has to know what's going on you have a journal, you have a place where you keep all your papers. Everything. They wrote and no one gets to look at it unless you decide that this person is safe. Okay. So if you wrote something about business, you might WanNa than share it with your business partner. Maybe, you'll wanNA tell it to them maybe you'll WANNA show them the paper, but you you don't have to Warri while you make it's almost it because it's not gonNa work because your body first and foremost is going to protect itself on protect you. So you might even try this and see that you're not getting any answers and we'd like okay never mind and give up on this try to get in a few days and again a few days later because just like when you meet a stranger the first time you don't go and tell them all your problems. Your mind is not going to go and tell you all the things that thinks if it never trusted. The process didn't trust what's going on here. So once you show it a few times that hanes looking at this is safe that you'll slowly slowly slowly you'll be getting more more answers. So. Say. Like you said, you have this fear rejection prefers something out. So let's say you journal something or had what to do in your marriage. Okay. Now you WANNA. Go and tell your partner that but it's really hard for you. You're embarrassed you don't know what to do. What he to now could. Journal about how should it go and tell them because that will go and tell you the answer. Maybe there was something you didn't think about another great thing to do is. You can have a conversation between your two hands, which can also be between you and another person. So let's say you WanNa tell your partner something. and. You don't know how to go into that. You don't know how they're gonNA react. You don't know what they're gonNA go insane what they're going to ask you. You can go and have that conversation I on paper with youth thinking logically writing with your dominant hand and they answering in the conversation sing whatever they wanNA say without youth thinking if you're not dominant an now obviously, it's not going to be exact word for word what they're going to say but it's GonNa be about. Their mindset is you're going to be able to understand more about and you could even ask those questions before they shut you down because they might say a mad or they might say never mind and run out at you or they might yell at you and then you closed down we never know which way it's going to go. But if it's just papers, it's not as scary because it's just on paper so you could go and take it further without running two different room. I. Love that because incredible stuff I like it but let me tell you this actually this. People are listening to this and they're like, this is weird. That the words right out of my mouth. Sd What are you talking about this? The Budget Huey? This is. Work. It's work for me. You know using other hand what what are you talking about to? Tell them. Can you tell them in defend yourself right now esti defend yourself and say you know this this word for me people I've known thome stuff right now that. Okay. So first of all, I was like never the type to believe in such things. I'm just saying I'm not I never journal than ever meditated never did like any of those? You know like it just not my type. But once I did it literally that first session it changed my life completely. So I always tell people until you try it and I just once because remember at the process, please try a few times. Don't say anything you could maybe think it's weird but still try it be open to see maybe there's something there. Okay. Now once you try it. See if it works. If you did it, a couple of times didn't work. No harm was done if you did it at, it changed your life like as dramatically changed mine. Good for you. You love it literally kind after client who just comes changed their marriage they understand what's happening like recently, I had a client who was. Separated okay. The she still loved her husband, but she'd been separated and things were just. Not Looking so good and was working with her A. She realized that she drew a picture. She's been really similar exercise to like when I told you before and she drew a picture of a cow and her mom was on the couch and she was on the couch and. Then, she was journaling about it and while she's journaling, she realized that her mother had manipulated her as a kid to behave a certain way. Okay. Now, then she went to a different country for high school, she stayed by her hand and she. Did some work there, and again her aunt manipulated her. Okay. So for her the only way she knew anything was manipulation. So she loved her husband so much and she wants to show him her love. So at that, she'd do without even realizing she's manipulating him like for example, he's overweight and he has to lose weight and she wants him to lose weight. What does she do? She controls or tries to at least control every single byte he eats now we know that doesn't work. So she leaves even the group, he's going to go eat something else. She's not home restaurant who knows what he's GonNa. Right. Now to her, she just cares about him and she wants him to be healthy. So that is why she's going on controlling everything that he eats, but that's not healthy and it's not gonNa make a marriage work. So through this process of writing about it, she realized that Hey, I know I never knew this I realized that my mother manipulated at manipulated me and to me showing love is through manipulation. But that's not a good idea. Now, how can I go and change my habits that talk? So that way I'm not manipulating him anymore, and then from there, she was able to move forward and just recently she actually back in with him so. It's a process you're going to want to try it see for yourself and save them. Works. No harm is done if you write on some paper. Okay. So there's proof people see there's A. She's So incredible stop incredible. I I love all this I'm going to try this out is I'm scared about it dime going to try this out. cause. Okay. Definitely. Definitely by have one last question for you before we get out of here. Of course next all of my guests. A sippy set goes like this they there are people out there listening right now. They're watching you they love you. They love your answers, the love what you're trying to do. Trying to serve. They have similar interest. They have a similar pathway they to serve some of the same people like you are. can you tell them and just a few brief moments of give me some little bit of guidance of how they too can become authority in this space. So I think that it's really important for you to go and do whatever you do before you go on were commenced some anything. So for example, in this case before I go and tell people hey, cj so cool I read all the books I think it's awesome. This was happening note I I went to sessions privately for my own self so different and then even while training majority of the training actually is about working on yourself. And the process of you and seeing the transformation happen to yourself. So that way you can go and work with other people. So whatever you're doing business whenever you're giving a recommendation to anyone whether it's a friend or client or did whatever it is you WanNa, make sure that you tried it and that it's backed up now I know I've done it with myself. I, know that CJ works. So I could go and say CJ as. I love it. Incredible stuff. Grady answer great. All around. Hope everybody giving giving this person a standing ovation for. Helping learn about the power of the other hand. Incredible credible content in I'm so glad we got you on the awhile to get you here. But I'm glad we connected. and. So incredible stuff we are. We are both East coasters he's from Jersey and from Boston. So we've coasters little little chilly today but. Not to bad today but anyway, thank you so much for coming through. Please tell the people where they can find you after the show. Okay. So you could go to life picks relationships that a s e and left speak to you there and thank you so much for having me. This was so much fun I. Really enjoyed it and I hope that somebody tries it and maybe actually learn something from it is absolutely in this for people who are going to be listening to this later on a podcast it's life picks would I ex Nazi ks alive picks, relationships dot. and. That Emas Mary E. SO there you go incredible stuff. Any final words before we get out of here S T? I will tell you just it's going to sound really cliche really overused. Thing if you're not doing this and let this be the time at this is what you're doing and that is be your self don't care what your parents don't care what your friends say don't care what society says. Social Media says you go and you do what you WanNa do now like I said you heard it. So many times go and actually go to that. I love it. I love it. Be Yourself guys do what you WanNa do Si do what you WanNa, do especially right now in two thousand twenty, you have decisions somebody who have been laid off and you're trying to figure out a way to Goldens. This is the greatest time to figure out you know what let me do? What I've always wanted to do if you had the chance to do so or start doing that today alright build something, share it, and they will come. That's what it's all about and I. Hope you got some great information to the I know that I did use the other he and get the power that and we will see you on the next episode. Thank you so much in particular. We're often this into the sunset. Do. For this episode of the Authority projects. Thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review Sharon, tell your friends. So they can here too and per even more authority building tactics b-share to sign up at the authority letter, Dot Com, get free weekly content, and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an Aha moment from today's broadcast just remember it's your authority, build it here and they will come until next time.

Authority Project partner US facebook Tunis WanNa Brian S Arnold Brian Honor Renault Steve E. S. T. E. E. S. T. State Gold Creative Journal Boston Warri Anthony GIGLI Emas Mary E. Grady dot.
When It's really time to Automate my Business w/Valerie Jennings & Johnna Londen

The Authority Project

49:25 min | 7 months ago

When It's really time to Automate my Business w/Valerie Jennings & Johnna Londen

"Hour Ride Ladies and Gentlemen Boys and girls Feast Your eyes in tune your ears. It's that time. Again we are live with another episode of the. Authority project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority field and how you can mimic their success developing authority building your audience attracting clients to your own business. Now, without further ado, let's bring to the virtual stage, your host Brian S Arnold. We are here for an episode out the Authority projects. On the virtuous Dave with me today, we have to special guests today for me The first of all is Valerie Jennings. In her partner Jonah. London hope does correct. Yes. Yes. So we are. Very excited about the titled Today. In, the title is as follows. When it's really time to automate your business they're gonNA show was the time when we should be automating our business. Is that correct I'll say is that correct Valerie most definitely Right, so I'm. GonNa. I'm GonNa hit you guys up with the first question. If they're going to tell me who you are personally professionally I Valerie Jonah. Okay. Basically, a marine, Corps Brat, my father served over twenty years in a marine. Corps is a pilot tours in Vietnam and also has earned the distinguished flying cross. So that's something big different have lived a actually located right now in Mexico I've lived here now twenty years spot a house last year and. Just been in this business now for over thirteen years and we love automation techies. That's that's us. What you A little similar story I actually Valerie, nine live, and work together and have for the whole twenty years that we have owned our businesses I am Army Brat my dad as her twenty one years in the military retired as a sergeant major and he did three tours in Vietnam and has her part and all that as far as business goes Valerie Ni- work really well together because we are basically two halves. Of One whole. Personality Test Business, aptitude tests anytime that we're acetate. Those I'm on one spectrum of it. She's on the other spectrum of it in the bottom line of everything is you should look for this type of person to work with. So in that aspect, we make the perfect team as far as working together. But like I said, we're a little different in the fact that we do own our home together and we work and share our hope together so. With her husband, our three dogs are nine birds and God knows how many fish. So. Let me ask you now look project. You guys are currently working on what's the prize you guys working on now currently We are actually in the process of rebuilding our business. We took a year off John Husband, just recently passed away from cancer. So we took a year off to tend to him to make sure that we could give him the best that we could give him and you know unfortunately Kobe hit the same time. Building. Is a little bit longer but we're getting there and we're just hitting people and getting new clients and We'd like to keep our business very small. So we do not Max ourselves any past ten clients, and that's it. So that way they get a VIP white glove treatment with an get that personal one on one we do not outsource any of our projects. We actually do all of the work with the with the client. So there's NO MIS communications. The quality is very keeps the quality. At its utmost that we can keep it because it's actually our hands on into it. We have somebody Mike can Michael Johnson says well. The passing of your husband Jonah. And I just want to thank you for the service of above. Your father's s an an amazing story. I'm sure that's how you guys were connected which was my actually my second question. My next question was How'd you guys? In him bi partisan animal convenience of that question I. Mean interesting story I my husband, and I had one of those quick build your website companies right before nine eleven hit when nine eleven hit. That kind of fellow by the wayside. My Dad was a strict person. You don't leave people straight at if you owe money you pay you bet. So we sold everything that was accompanied to the business we paid off everybody we owed, and we had just a little bit of money left. We'd never had honey mood or vacation. So without thankful back that Mexico. Could be her sub-grade stories. To Compete Go, which is beautiful by the way and pickpocket for all the money we still have. So we end up with about five hundred cases in our pockets and we ended up in Helene which is in the top of Sierra Gordo mountains, and we meet the only English speaking person in the whole entire area neither one of very Spanish hardly at all and he says, please go to San Miguel Day day before you leave Mexico's, you don't leave Mexico with this horrible taste in your mouth. Or Place. So we did to Mexico Emerson supposed to link up the guy. Named Robbie who owned the Bagel Cafe, which is a restaurant there, and as we're walking out because it's closed, he's walking into inventory was so it was fate obviously. And as we're sitting there clock to him, he says, look I have a friend who was a computer business here and she was featured in our local newspaper, and now she's got more work than she can keep up with my background and my husband's background were both computer sciences as degrees type thing, and he says so why don't you get with our? Maybe you can. See some of them. And and. Get a better feel for it so that you don't lead heartbroken. So we met with Bellary three days later Joel started working with her I started working in a business with them about a month after, and that's how it has been percents like I said, we share a home and archives and have for twenty. MAZING. Story. Amazing Story I love partners 'cause I think sometimes it's very hard to find. great to have one if you find one. Extent. Partners. Kudos to Youtube for that So let's get right to it. was. Dive into it. So. How do we get? Super Rich but funnels please I'm kidding, of course. I'm kidding. Okay take. When is the right time to even consider automation in its many forms? Well I think the question I. Think even if you're just starting out, you should at least have if nothing else an online calendar onto your website so people could book calls. So if you're going to do nothing now at least have that part and let people consider that automation, but it really is. It is the best way that people can book a call, get a call to you and for you to receive an email and depending on what you use, it can send out reminders can send out the lengths that you're gonNA join. If you'RE GONNA, go via Webinar or have way you're gonNA join up so that is probably the very first automation I would say that you should have There are a lot of them that are free Google calendars, free calendars free. There's a lot of them out there. So you don't even have to this point in time if you're just starting out to spend the money and When we first started our you know our whole business and decided this is what we wanted to do. We did we start off everything free we had our weekly free site and we had our little calendar built in for we bleed. And as we got our first client, we decided okay fine. We're going to take twenty five percent of that and reinvest that in to. The business and you know sooner or later we had enough money to get the website. So that was our first thing. Oh my God, we're going to get the domain. We're going to get the website boasting and spent it on their kept the calendar for free at the time we said Google calendar at the time. So I think it's important as you're going through there's two ways to look at it. You know how much money and what stage of business are you in advance and how much money do you have to actually invest in the business and that will tell you from there. All the pools that you need to automate because it'd be nice to say, hey, everybody should start with a fusion and entrepreneur but the fact of the matter is that's a big bill a big chunk of money. Every single month and There's nothing worse than jumping into automation finding out you can't afford it and then having to go back it's easier to go forward than it is to go back. Yeah. In the net I'm GonNa. I. Think I think Balance Right? In that aspect there are tons of free things out there free to automate the other things I would suggest you looking into automating only because. People Constantly say Oh, I'm on facebook powers or I'm on twitter for days I'm and I'm losing all of this time I'm not saying automate all of your social media because let's be honest the social media is where you build your audience is going to way where you build your community and like no trucks factor if they don't know you and they don't like you, they're not going to buy from you and it doesn't matter whether you sell a product a service or whatever it is you sell they people are. going. To buy from you, they're buying you they're not buying your product or service they're buying you. So you WanNa make sure that when you go to your social media, you put a little effort into it in automating social media is probably one of the easiest things to automate who tweets offers free a free service. If you don't have the money to to get the me Edgar of the world or the buffer of the world, you do have the options to use sweet a buffer does have a free version. For those of you just starting out and the Nice thing with those who sweetened buffer type programs is they grow with you. So you start the free program and now you're making some money you go to the pay program and you get the extra bonuses but social media is a really good to automate your business. So it takes some of it off your plate. Now, you don't want to completely automate the whole thing you do want that that getting to with your audience being realistic and presenting yourself but you can automate a lot of it. You can automate your, you know your daily. Inspiration post if you're a life coach or automate your daily sales quote if you're a sales coach or automate your daily product that you're going to put out on the market, if you say, you have an ECOMMERCE store or you're an online store so for that on on a social media automation is another click easy way to automate. Some things in your business and take some things off your plate. So you can spend the time where you really enjoy spending the time and that is growing your business or engaging with your clients or your customers or your audience. Awesome ended. Coming in from my. From. Germany singing. But every point when I buy on Instagram, it is because I like the content providers. I want to support the people I like absolutely absolutely one, hundred one I just wanted to make sure that people are listening very for what they're saying that basically I think the first point. Makings, there's always a place to start. would. Yes. Because I think. Yeah go ahead. Over automate I. think that's important too. I know a lot of people that ended up. GIDEO- with the va the Va. of course, it's going to make affiliate money. So she tries to recommend everything on a company. and. Then they're. Then they're tech you know check tech challenge so that it becomes an issue of all my God now overwhelmed. Automation should not overwhelming. You automation should be very simple. Make your life easier. At the automation is overwhelming you. Then there's an issue chances are you've been oversold and you need to start now looking at an entirely different thing I mean I know we've done this numerous times we've had clients come to us who are just way over automated and things are breaking and they don't know understand it and they have no idea where anything is or how to fix it and and you know they've been sold everything in the world and they're spending four, five, hundred dollars a month in automation. It's very important to stop and think of what is it that you really need to take off your plate and what is it that you really need to automate and then go slow into it do it in steps you don't this isn't a it's a merrythought it's not a race in. Every year, you should look at adding one more piece to the puzzle. Love that I hope everybody. A got everybody's listening because they're they're spot on I have questions the already answering. Ready has. been going through it already so Yard question okay. So Can you give us the feeling like I'm glad you said that valley about you know it shouldn't be overwhelming. It should be something to make life easier. When it's working? What is the feeling like for the people that experience for a business owner knowing that their business is on autopilot? What was feeling like? I'm way your business when you're automation is working and it's not necessarily autopilot because you still need to make sure that you keep your your personal touch in your in your business. Don't throw everything automation go on down I don't have to do anything because that's not. How ever the feeling that you should have if your automation is in place, it's working is one of peace you should know that you can go to bed deny and know that you're evergreen sales final is going to work without a problem. They're going to get that sign up page and then they get that download in their early, get those emails and they're going to buy from you or they're going to sign up for your whatever it is. You're trying to get out of that. So I think the biggest thing you wanna sure of if when you put your automation in place and you test it and run it that you have that sense. Of Peace You have that sense of purpose that the automation is going to work for you it's going to do what you're expecting to do, and if you don't have that and you don't feel at peace with your automation sequences or your automation finals or whatever it is that you're working on, then you might want to take a step back and look at those and find out why you don't have that piece because if it's working in its functioning like it should be in, it's properly set up in it's properly done and you should have a sense of peace and a deep breath of relaxation knowing that you're fine and it's going to be great. Awesome awesome someone question. Is when you guys start. To work with a client. What criteria are you looking for? When they tell you? They want a funnel. The head it was like. You know I finally. Like okay. What do you want? Okay but go ahead you answer that not me you're in. Will sit down with the client. And go through a whole welcome call first to find out. Are they really ready for that? That funnel a lot of people think, Oh, I've got a product so I'm now ready. And that's not necessarily the case. So we actually go back and look at do they have a funnel? Do they have case studies? HAS PEOPLE TRIED The item? Do we have testimonials? Do we have copy are we doing the copier they do in the copy? Do we are we doing emails? Are we doing the touch basis in the follow ups and that usually will start a whole numerous amount? Oh well, I didn't know I had to have this and I didn't know I had to have this and they find out really they're not ready for that funnel but we're ready for the beginning stages to start the funnel but. You can't do anything unless you have copy graphics a price point at least some form of testimony without those items, a sales funnel really can't be built I mean you can throw it on there. Nobody's going to buy it because you have no integrity you have no likeness you know and you know I mean you have to be able to to show that. This is what the person needs. So I think it's important once you have those items then it's just a matter of putting the pieces together like a puzzle. You have to have all the pieces, and if you have all the pieces, you can put the puzzle together and we're in you can see the picture at the end so I think that's the important thing is sitting down getting a clear communication with the client to find out why? Are Missing. What items are they going to provide? You're gonNA provide and what items are lacking that they're going to have to go elsewhere to go get before months that's done the we actually just we not only do complete done for you services. So well, actually do all the copy and everything else, but will actually put the full implementation. So I think. I think the one thing that I see people might have struggled with is that. They want these doing automation. But they are. Challenged. From the beginning. And they don't they don't. They don't know how to they don't know. How to do the wordings Copy. That, you know all these different things. They have enough money to get anything big start free of course but. I think the challenges is seems overwhelming at first because they haven't haven't done it before. How do you ease one's mind or how do you get them to a point where? Something, that is not so overwhelming to do or to or to if they haven't after if you're themselves or outsource I guess. Well. There's a couple of different ways like you said, like we said, take small placed small pieces. So say you've got a product and you have testimonials they. Now you're ready to take that next step we there are we offer we have some free checklist on our our website that say okay. So you've got this and you've got this and got this. Once you do this cities of the steps and it's not necessarily that they need to outsource it or maybe they don't need to outsource it but they need to take it in small steps. And they need to go into it with the mindset that this is not undoable. I'm not a dummy I'm not going to fail at this. This is my business and they need to go into with the mindset. I can do this. I may not be able to do all of this on my own I'm may have to have a little bit of help and there are a lot of options out there when it comes to help, you don't have to go to the most expensive person on the planet because they are the most expensive on planet because. -sarily, most expensive does not necessarily mean the best. Let. My thoughts on that, my my my suggestions to anybody that's going to ready to take steps automation whether it be with their emails or their sales finals or the social media whatever those automations are sit down have that talk with yourself I am capable of doing this I can do this, but I'm going to do this insteps don't jump into the end of the pool if you don't have swim. Stoddard at the Kiddie pool and we're way. And the first thing is to sit down on like either make yourself to find a checklist these things. These are the things I have these are the things are still need to get, and then when you have those that's the Kidepo now we're ready to go into the you know the two foot pole and then you do those and then it just you do it steps in the don't overwhelm yourself either. So it's not a matter of not being able to do automation. It's a matter of making sure that you do automation and the steps that they need to be done so that you are successful when it's finished. Awesome. And the practice nobody's. Nobody's good at every new. And even even today I mean like copywriters have copy writing is not sure thing and you can't afford somebody like with us does done for you services trust me there are plenty of facebook groups out there of copywriters sue will do it just for testimonial change they're just starting now they're they've got the talent there's fibers there's up works there's all sorts of little places that you could set up. Do it at a cheaper amount that lease allows you to get the base of what you want to say, and then you can go in and massage and and make it your voice. And that's important. Don't take somebody else's work and just plastered onto a site always make sure that you go back and put it in your voice because you're the ones selling it it's your credibility, and if it sounds like somebody else, it's not going to sound authentic. And you'RE GONNA lose your people ride on day one. Awesome awesome. So I just WANNA make sure everybody knows that there's there's always. I. Think People Think about finals they'll think. Click finals or. Grew funnels and in the like But. You're saying like I said I was. Mission through another client that there are many forms of funnels and I like how you said the the calendar gets up and got that something that can direct people to a certain point aware where you want to take them I think everybody has their initial goal what they want right are supposedly or maybe not but somewhat they know what they were looking for so. You're saying before just make sure everybody knows you're saying that is always a place even in the beginning to. Funnel that correct or automation stifling must definitely I? Mean every funnel is different the that the the idea of sitting down at the very beginning is, what is the purpose of the funnel not everything is to sell. You have a funnel. That's informative. I mean that's basically what email marketing is there. You know most cases it's an informative funnel, which is the nurture sequence to know like entrust. Is it for abandoned cart with a whole different type of funnel of trying to get people back into the cart. The actual sale funnel, which is what you're really going to sell something. You're. You're down cells as are all different funnel. So you need to sit down and I decide on what is the purpose of the funnel before you build the funnel. Awesome I think you guys are like the first people. That really said you can do from the beginning because most people most people when I talk to them are saying. You should wait to do. Organic organic reach organic traffic first before then well, you guys did say though make sure that you have the testimony. Okay. Studying thing. Yes. Mr. Help and you could like I said, you could always trade those off I. Mean. There are plenty of people out there. That will Beta test program if you're selling a program Beta tester product if you're doing product. If you're you know coach that selling a an e book or something like that I mean there are ways that you can say I'm going to open this up to ten people. Let them give me an honest review of whatever it is that you're selling and then come back with those testimonials and it also allows you as a as a business owner to see those honest reviews from the beginning because if the product is lacking something you want to know before you launch. I mean I wouldn't do anything until you at least had twenty people. Try It. and. Get back. We'll honest testimonials before doing it There may be adjustments adjustment are made before you really have to do that launch. So yes, I think that it's important to start off at the beginning with some sort of testimonial before you do anything. Awesome. So. Far. Less let's let's. Take on this scenario safe. They have. They've done it. What you guys are saying already they've done the group, they got testimonials and case studies. they've done in these twenty people. In other come to you in a saying I have all these things. Now I want to build a funnel based on this. How did they start from there? Okay there's a couple of ways we can start from there. Are they already using a? Email marketing system our crm that has funnel capabilities built in or are they using one that does not it doesn't they do not have to switch so say you're using. Nail Champ, which is not exactly a good example because male check out a bundles landing pages and stuff now in the paper sheets. But for instance, say that they come to you and they are email marketing software does not allow that there are. Great ways out there inexpensive ways to get your funnel pages up even like using a divvy website builder at make some great optin landing pages, and then it's just a matter of taking the vision of what they see happening on their final and laying out for them because anybody that's a really good funnel expert or automation person is going to lay you out a mind map. And it's basically going to be a visualization of how everything is going to flow through the fun so that the client can see it. You can see the person doing the work can see you can collaborate on that together before it's built. So you eat everybody's on the same page this. We're GONNA to have a opt in page and the OPT in page is going to give him any Faq e Melanin from that you ever to get an email or they're going to get the product or they're going to get taken to the car however that fun was working. So it's it's don't do not let anybody bully you into saying okay, you've got. A funnel ready to build. We're GONNA make you go to entrepreneur or you gotta go to click funnels or hey, you have to lose US lead pages because it's not a matter of what they want you to us. It's a matter of what you feel comfortable using in your budget and for what your own needs to accomplish because in the end we are sticklers. About this too, it just drives me nuts people who've get you to buy software they. No, you can't use so they can hold you hostage. So we always tell her clients we'd find out what level of taking they are, and then we make sure that whatever we get them involved in something that if we leave tomorrow, they can still manage their own funnel. So I think when the client comes to lessen they say I have these things now I'm ready. We sit down and we have a real discussion about where they want this funnel to go what they want this. Funnel to achieve. Are they going to keep this as a long running funnel or is this going to be a short running automation funnel that determines a lot of what software or what programs they need to have out there because anybody who comes to you and says, I need it I need a funnel and you immediately push the entrepreneur and it's a one week sale and they're never going to sell the product again that trump. GOTCHA IN That valley. Wonderful I love it. I think I think it's also important that you know. Again you you gotta realize even after the funnel is done if it's a short term one that doesn't it's not an evergreen What happens apple. And a lot of people forget that. Yeah. They they throw them into a funnel. They get all these people they sell, sell, sell, sell sell, and they drop and you never hear from them again until there's another funnel and I think that's just raw. that guerrilla marketing type of thing I think is the worst in World Yup I know it sells bud. But we just don't believe in it. You know I think that you can win far more clientele and keep clientele not just went up by Keith them. If you actually sell a product that people want that's high quality, get some through, and then you're not doing that force constant sale sell sell sell you can do the sell sell sell sell and then educate educate educate. Then you can come back around to the sell sell sell that know like and trust factor I think is very vital in sales funnels and I, think, a lot of people forget that. I. Love It. I love it. So I like you said that both read isn't doing incredible. Incredible. Incredible content today guys just unbelievable. I, wanted I wanted to ask about the basic components. Are you guys? Are you guys. Anti Like upgrade downgrade angry kind of people or are you okay with the occasional down down kind of thing on a fund on a sales funnel in particular I, think it depends if it's a really good product and it has an accompanying upgrade or downgrade then I can see the absolute purpose behind it. But if it's a product that really doesn't upset that down sell then I think that's just kind of agreed way to try to make money. I know that sounds bad but I do believe in a lot of products our products. Do we have a couple of a couple of programs that do have a possible upsell, but then they do have that down sell because you're going to have those people that are really interested in your may product and it's allows the price wage. So, you offer something that's a little lower maybe in their price range better though they still get that basic product that they're really wanting but it doesn't make them go into debt to get or you have those people that are. Fantastic loved that made product but are looking for that added boost that act that added extra thing that for that upsell comes in. So I'm personally I'm not opposed to them. If it makes sense if it's just something you're doing because you WANNA add on to try to make some more money than Yama will oppose to this I believe we I know business people, people, entrepreneurs, business people with ethics or wipe you know but I do have a set of ethics I don't WanNa see people get hurt or oversold or pardon my language screwed. When, they don't need to be. So if the product legitimately does have any foreign upsell or down that I, perfectly. Okay with using those. Yes. And I, think I think you. I think part of that also is if you have a good relationship with the people that you're seeing the sales to write most. Your. Relationship with them then you. You know you don't want to screw them anyway. You think. So anyway, right. So exactly exactly and of course, it also depends on on your method of Cell I mean if you've always offered up cells down cells and there are those people that do allow the network marketers network, Barker's always have cells down south. You can see in everything that they do. That's like a big flash, a network marketer because I got enough settle down sell So I think that is important if it's the very first time that you're doing it. I think it's important afterwards to really look at the funnel at the end and see how it worked I mean that's where the analytics is really going to be important because there are some audience that are completely turned off by it to immediately just click off and that's the end of it. Soon as you get into, you know the fifty pages. I know myself. You know I it especially with the never marketer stuff every once in a while, I'll get into. I WANNA buy a powerpoint presentation software for example, or something like that, and there's twenty two different pages well, after a while it just gets annoying. You know it's just like you know what get me out of here now I'm done. So I think that's important is you know also you don't want to over upset you don't WanNa over down sal and you'll see a lot of those with network marketers where they'll offer you like five. Yeah. Five down cells and five upsells. So I think that's also important is is Looking at how the actual funnel was all going through and at the end, looking at the analytics to see did your audience. Like the upsells down cells, did it work for you? Awesome and I got a couple more questions, we don't mind. Forget out here night access question I know I know this is A. We're going to ask you anyway I'M GONNA ask. Are there are there certain tools that you do recommend I know there are plenty of the choose from. I noticed question but I had to ask that I'm sure some enquiring minds out there want to know. From you to what you guys really like I think that people are are might might be might be easier to use. My thing is if it's easy to navigate, that's the use but that's my thing because some people some people are okay with figuring it out I'm just not that guy. Let's see. Let's we'll just might favorites for social media marketing and automation I would suggest HYPOC sweet or buffer. They're both extremely easy to use or both extremely as self explanatory they both have free versions and then you can upgrade to their papers and so if you're going to look for a social media marketing tool I would say look at those two I once you get into like the social cues and the birthday get a little more complicated. just playing email marketing. I would say look at mail. Chan. Active campaign. And then on a little pricier side would be converted. There are a male chimpanzee campaign both a male has free versions really easy to use just built in landing pages. Now you do your finals in the same place that you to your emails active campaign has some great automation sequences very easy to use very inexpensive and convert kid is a little more money than active campaign, but it's a little more robust you can actually build. Marketing campaigns and funnels that look very similar and Senate, very similar to abuse yourself entrepreneur in work the same way. So for those I would say that now if you are a business that has a little more money to spend. And you're looking for a little more. For your dollar. Then you might look into on report and the reason I say that is because her basically all in one software, they are crm that allows you to have note send in history and task assigned to each client in their reach contact than allow you to have landing pages and build funnels and have forms. So if you're looking for a robust. One and you have the money in your marketing budget to do that, you might look at those. But again, those free suffers I mentioned for those. You start now ready to take the next step to an automation. Trust me they're great. They're very user friendly. They're very inexpensive and the tech support for all of those is spot on, they have like chat support so you could talk to him right then. So those are some of my favorites I don't know val agrees because she's probably have a little different ones. So I'm trying to help maybe those you start now and maybe those of you that are looking for that next step, you've got the automation you've got the basic software, but now you're ready to move on. So those are some options to look at. Valley. Ed To those at all. mine I would say basically for calendar. It's because purpose more than it is because of the fact that like it is acuity. We like acuity only because of the fact that it allows johnny to Harran, personal calendar my own personal calendar, but it shows up on a main calendar We also like the way that it sets up for the fact that I can set up different call links for different purposes and different programs as well as I can charge for calls if I need to call for. Those types of things can all be charged as well. So I think the most important question is not necessarily what our favorites are. But what's your purpose of it is? You know I know I mean we use appointment core three sixty, which is matched with fusion soft. But if you're not using infusion soft than appointment court three, sixteen, no matter whether I liked it or don't like it doesn't have any purpose for it. You know. If you're using entre port that's actually going to be hooked up with acuity by the end of the year they're saying. So that may be a purpose of using entrepreneurship why you'd want to go to acuity. So I think that's the thing is you actually need to look at first instead of just arbitrarily saying I'm GonNa go by convert kit is it really needs to go back to what is it that you need it to do. And then let us from Bayer tell you what these are the best options, and this is, why are the pluses minuses? This is what it's going to cost you and then come back with the decision from there than it is just arbitrarily say, Oh, this is my favorite. This one you should buy because for our business we use entrepot. Why do we use entre? Entrepreneur because we found confused. A fusion. Fusion. There's and we program for many years but it was always I got tired of up. That's an add on ope. That's an add on. That's an add on go to this company that I just got tired of that and every time you go to somebody else if another one, hundred, two, hundred dollars a month that's tacked onto the bill so I mean you can rack up six hundred dollars a month very easily. With addition soft. So that's an we liked entrepreneurial. We're going to be certified Certified Entrepreneur Entrepreneurship Consultants. Next month, we're taking their courses so. We like them. We'd like the support we the way that they do business. We liked the easy. We know we know it inside and out It doesn't cost you an arm and a leg I mean they had the membership plug in already built in. They already have the calendar part of built in they have the form spilt into it. They have most the only thing they don't have is a shopping cart strikes me nuts, but while. Shopping carts. Here as well I'm. Coming and they know and they're aware of it and you know shopping carts if you want a shopping cart, that's what you is. I mean there's nothing I don't think any better than shop afire. Think they're great for doing that it has everything built in Abu. Congress is is great for free stuff. But again, everything is an add on. If you want shipping, it costs you a plug in that costs more money. If you WANNA do international rates that's another plug in cost you more money. So it's very important again. No matter what you're looking at is, what is it that you needed to do? And then go out and look for whatever the automation software is yeah. Chris Great stuff ladies unbelievable stuff today I know another question the or maybe we'll wait for another time. I'm just overwhelmed US right now. The content in your knowledge is just spot on. but I go if I figured if I feel. What sneak it in a little later after this question. So here's the last question. put on both front and center one of the time. And it's about. People. Listen to you now. They like what you're doing the like your business model. In they want their in. There had the same interests singles as you guys. And they want to know. In, a nutshell hopefully. Try Your best anyway. How to be an authority in this space that you guys doing right now. And I'll go with A. Value I didn't WANNA. Put Front, and. Center. To be an authority. I for us it's experience knowledge We have over sixteen certifications we've been in the business for thirteen years. We don't with clients from all different parts were worldwide. We do everything in Spanish and in English. So we're also by cultural in that sense. So I think that you know the best way that you could say in our automation expert is by years of experience and by actually using everything and we go the one step further getting certified on top of everything. I could go ahead Jonah. To me, it's learn from your mistakes. You can't be an authority on something if you nobody's perfect and if you say that you're perfect, you're not telling the truth and you know it. So the fact is you learn from your mistakes you don't make mistakes and how do you know what's going to be right the next time? So, for that aspect I take every time that something doesn't work or something has failed on me and I add that to my word Petar things that I know not to do next time. It to be honest this online marketing online building automation is all about knowledge learning and growing with the systems and the world as it grows, and for that reason, the biggest thing is if you do it in, it's messed up kick yourself get mad and Redo it and learn mistakes. That's how you become an authority on anything is learning as you go and keeping that knowledge for the next time. I love it I. Hope I got got got got that 'cause that was perfect in s exactly what I try. What does it? What does a pack is all about? You have to do as you go along. I see so many people. In a crazy but it just like it doesn't grab me crazy 'cause I was just like that. You know you know I was I was to stop and go guy I was actually starting to start and stop guy our started. In Stop It. And start again, then stop it. Because, part of that is. Part of that going on there there's no belief system. In that you're gonNA finish your or you're GonNa get to a certain point In your goals and. I love how you the John. Is You have to do it as you go along work on edge go along mistakes are just going to be results. Rarely. Most The fact is you're GONNA make mistakes. That's just what it is so. Your. Your competitor is going to beat you because they're gonNA keep plowing through it. That's that's that's all it's to it. I mean this this is a marathon I mean this is not going to happen overnight business takes awhile You know you're not going to be a millionaire in five straight weeks. I don't care how much facebook tells you. You'RE GONNA make ten thousand dollars. Hey, you're not going to do it. You know it's going to take time. It's GonNa take time to build that clients to build your audience to build the traffic to build the publicity to build your social media traffic and. It's just having the patience to wait it out, and if you believe in what you're doing and you believe what you have to offer, it will sell. I love IT I. You guys are awesome. Unbelievable stuff. I we had this topic of automation just like that's perfect. 'cause I, I really wanted to get that on here. Because we don't I know people have talked about that. And you. Are. Dead on thing like you know you know first of all, what you want. I'm not going to rehash that you guys did incredible job and what you said. but someone either one of you can let us know. For the people who will be listening to later. Where to find you online in hopefully. Dig Onto your dive into your services because they're pretty awesome. Well, first of all, thank you so much for allowing us to join you today. This has been awesome I. If you're interested in getting attached with this or maybe you have a question, we do offer free a free call Koch to dime, and you can find us at the online business gurus, dot com or the oh BG's Dot Com. And right there on the front page, we have the link to schedule a call with us. We would be more than glad to answer any questions you have or maybe help you take that next step in your business. I. Love It. Unbelievable guys. I am. This is great. I'm kind of speechless as you can see because I think the first people here have come on and say that you can actually start automation from the beginning and I would never I would never said that. So I I'm I'm glad you guys come on in in in in in. Said what you said because it's just perfect. Perfect perfect content. For Automation. So. Any final I will I will say, Oh, I want to mention because of watching how cool is to see that they have matching seats sear. Great stuff that's that's partners right for you. Incredible stuff so But any last. Year for the show. were. Glad to be on if people want to send you questions so Glad to come back on again and answer any questions. Again, they can contact us on our on our website as well. If they just want to ask a one off, question would be glad to answer them were you know we'll be glad to help out in any way we can and come back if you need us. Definitely I hopefully hopefully, you can come back and share what us. I really appreciate you guys today. Perfect into the Monday because my money but. I told him I was trying to save before 'cause I. Wasn't ready. I was little grumpy. So that's Mondays for yourself. Anyway let's get Outta here. Thank you so much valley and Jonathon coming through in we will see on on TV people, people, people, build it, share it they will come right it's very simple. Very simple take here I was seeing nick show you bless. and. That's a rapper. This episode of the Authority Project, thanks so much for tuning in and if you like what you heard, we want to hear from you subscribe rate and give an honest review Jaren tell your friends so they can hear to and even more authority building tactics be shared a sign up at the authority letter DOT COM, get free weekly content and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an Aha moment from today's broadcast just remember it's your authority build it. They will come until next time.

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How to Buy Online Businesses w/Jaryd Krause

The Authority Project

37:38 min | 7 months ago

How to Buy Online Businesses w/Jaryd Krause

"All, right we are live we are live. Are you ready? Jerry to get started here? Are you ready for this one? I'm ready I'm pumped. All right. So you're saying to us just if people started, you're saying that. The best way for that, you think possibly is for people to actually by all businesses as opposed to anything else. Is that correct that what you're saying to us today? Yes if you want to. If. You WanNa have an additional income stream or replace your income stream. I personally believe the best way to do so is buying a website business and everything else before it. In so many different other investments, and I believe this is the best possible way. We're going to see what we dive into this and We'll see we'll see. We'll see how it goes. We'll see how it goes. All right. That's what's going to happen right now in this episode of the Authority projects. All Right Ladies and Gentlemen Boys and girls, Feast your eyes and ears. It's that time. Again, we are live with another episode of the Authority Project. It's the video podcast dream Don facebook youtube twitter, and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority field and how you can mimic their success developing authority building your audience, and attracting better clients to your own business. Now, without further ado, let's bring to the verge. You will stage your host Brian Arnold. And we are back on the virtual stage here. Our my new good friend we just got just popped in. Is Jared Kraus's I. Hope I got that right that right here. On mutual go ahead say it one more time. Yeah. That's right. All right. So we're we're I'm excited because this is a brand new topic. We talked a few months ago I believe. You said buying online businesses like, wow, this is gonna be good because no one is talking about this. I think I think it's a kind of a underground thanks for me. I think even do I know about the about the The. The category. not a lot of people talk about just buying a business in this in this way. So I'm excited I got questions I'm sure people will have to have questions as well. Soviet. Questions people who are watching you right now chime in don't be scared go ahead and give some questions. So before we do any of that however. Please tell US jeered who you are personally and professionally. Personally on On a SOFA I'm a lover of philosophy on business and professionally I teach people to buy online businesses a podcast in older things around that community and courses, and all the things that people needs to. Get to buy online business also help you grow the online business wants their bulletin with people in a circle mastermind so I guess that's a quick snapshot. That's perfect. That is so perfect. So tell us what you're what what current project are you working on right now. Building. My portfolio. That entail Buni portfolio online business. Okay. GOTCHA got. Yeah. Yeah. Awesome. Okay. So let's dive dive into it. So tell us tell us jared what led you. To the point where you said to yourself. Bind businesses is the key for your success what was your a Ha moment, but let's you to that. Moment was. After Long story short is operatives plumber and I didn't like it need to get off the tools. So I ran oyi inside of traveling in Braga the job every time inside mcfaul Joe back. Again. In Image Twain try to work at Alec and make money online in us is struggled to do. So I started my own website businesses. So saw travel blowing business in just didn't really take off in all still plumbing in Montana was when I was. Always on the tools and I think I was rating listening to a bulk or an audio the time And I was working during the day in people that was like sixty plus sewer. He'll the tools and I can't do this. Until on that age because I'm GonNa miss that a lot of things that I wanna do my life and so. I came across a stat and he stat was my a Ha moment. It was my massive turning point in that stat was that ninety percent of all startups file. and that just really spiked to me where a full will hang on a second on how to run these businesses of stop. Them from. Scratch? Really Finding it hard to get to the point where I'm making enough income to pay my Lai replacement in common in pay from Omaha expenses in Libya phase stops in plus hot chance of filing for these already was. So if businesses at the early making consistent income, somebody else's putting the sweat equity in the hardware. While waiting by one. Because as poss- that ninety percent failure right and that was my Aha moment that was like, all right. That is, that's an idea I need to go away in research led me this path to buy multiple businesses. Wow. Okay. So let's let's let's get into some how to. When you're researching. These businesses, what do you make? Up A good investment. Question is so many things. I figured that's what yeah go ahead. What would you want me to narrow down to one or two things all two or three things? Give me give me two to three things about that gimmie three. Yeah. Okay. So I would say the first one, what makes good business is a business. Diversification of traffic. Now, what I mean by diversification of traffic is that not rely on one single source of traffic coming to their website business. For example, if all the traffic's coming just from facebook and face changes, your algorithm than you're gonNA lose a lawyer traffic, which means you also lose a lot of your revenue. This has happened to me before with my marketing it's also happened to so many people that have much traffic coming from Google search if Google changes that algorithm and you lose some kiewit rankings on your articles or whatever it is on your pages than you can lose a lot of traffic and the people that have A. Websites where Twenty percent of the traffic is going to one article thirty or forty percent of the traffic is going to one page, and if that gets the Bank of the of the ranking top of Google, then you lose forty percent of your business forty percent of your traffic's crazy. So a good business to me number one is that it has a good diversification of traffic sources. Secondly, a good business what locked in a good business is a decent diversification of revenue streams. For example, sometimes, people will have one revenue stream all set, for example, drop shipping business. Where people can buy products from your son and you don't stop them a supply it does and you run through the supply. If you get one supply and they've run out of Iraq's will they closed down then you lose your whole business, you lose all your revenue stream. So have multiple supplies. Also, if you're using affiliates affiliate commission than have multiple affiliates. Is suggest having a good diverse range of revenue of waging the revenue from because you lose one of those revenue streams even if you look traffic coming. You might use a lot of money. So I think that's really really important, and then I think it's a last league. It would a business that you. Know lack in understand. So, what I mean by this is Business that you. Might not understand at the stop for example, load of my clients people to join mock community where I teach them. How to buy websites. I joined courses in mentoring will help A. They may not know all the business models, but they learn which business models they. They could possibly purchase and the one that understand the most or excites them to run. The most is one I should go down and then you can start opening up field of education around how that business model runs stuff that I teach as well. And then you can run and grow that business. So I would say definitely have a business that intrigues you. See The passion about you're excited about at all knows something about so that using that leverage is important. So is so which is saying that don't it's not just about money. Basically, they'll just chase the money even though it looks good. You have to really really know what you know something about it basically, right We'll that's US lots, assignments life. If you just chase the money, then you you don't really lack. End, up way you are going to be fulfilled. You'RE NOT GONNA be fulfillment is more important than money and the fulfilled like why your chasing to a website and replace your income and making make an income from doing this it's not to make the money. That's that's that's secondary primary really is the fulfilment of not having to work Obama's been Tom with your friends and family through the things you love with people that you love so. Deep you chasing if you said on the wrong goal. Then yeah you're in big trouble. It's just a vehicle. It really is. It's it's hard because I. Especially right now in the times, they sometimes have we are in in this. Kind of kind of global the people are. Obviously. Concerned about money right now, maybe more never concerned about what's going to happen what am I gonNA do? What can what can happen so? I'm glad that you made the point is still has to be about something that you that you are. Interesting. Basically or it's just. Not GonNa not GonNa help you long term so Tell me about the red flags when you see see company or a business it maybe maybe. I want to clarify this first, clarify what you mean by an online business online website and what that means reading get into that. So a mixture that we dive into that what you mean by an online business. So what I normally take. Three Kayole pillow talks of online businesses. One is a content website content websites website that publishes. And I get a lot of traffic and views to the website, and this could be like a blog could be review website. It could be something in a website about a specific niche. or a specific product, and they will make money through ADS or affiliate commission. Took than pushing through what other products so that's content sought. The second one is a commerce business, right so what e- comas business is where people will sell physical products or even digital products now if it's physical products. They could be say your own product, you the manufacturer and you put into a three, which is a third party logistics could be like Amazon FBI or could be your on the potty logistics you workout with somebody else people will purchase from your side and then that way that auto filming agency we will call them will send that product out to the. Customer for you or you can do itself product distribution at a time where you have in your house garage or your arm warehouse way you distribute these products. So that's an example of e commerce business. You can also use drop shipping with a lot of people have heard about trump's sheathing and the last one, the third one that I like to talk about. amendment modal or SASS model on WHATSAPP stands for is software as a service, and this is where people will pay normally a monthly quarterly or annual fee to have access to a tool or a database of content. So for example, a database content will be net flicks all audible where people pay a fee to get access to a database content and a service or tool might be some sort of accounting software or what you'll using what we're using now, strain yacht where you can pay a fee to use this per month or per year, whatever it is or amount software provider whatever it is So that's some there's three K. tops of businesses I have helped people by. Variations of those businesses as well like Harvard's on. Then you can buy APPs on not so much teaching people to buy APPS, but mainly these three types of businesses. Awesome. So that's the stopping to glad to clarify that because I don't let people know. What on businesses. What are the red flags because? People will be listening in on this and saying. Kind of? Risky. The investing anything is is is the risk, but this appears like now it is something that I really can do on. Average person do this. What are their risk? What are the red flags about doing this? I love that question in Europe. All investing is risque and it's not just. Investment of money isn't just risky luck. You can invest your money in a car that's not a good fit or a liability. Voss same thing as the autonomy that can be a bad investment as well. What I'll say is that all risk is like you said, can anybody talk to somebody you know just stop doing this and my answer to this is is yes and that can be for any investment category not just blowing online business and the reason I cited specifically to buy online businesses the. Risk is minimized by education. So all risk is minimized by education. So yes, you can do this but you I you need to educate yourself I run. So once you've educated yourself, then you can become conscious of those red flags. What's the wildlife explaining that if somebody is getting ill? And they just keep getting ill getting ill that illness could turn into a cancern and could really really stuff you up could end your life right however, if you to get ill get education around that illness may be and go away in and dog does I go to the Doctor Ryan and these could be like a red flag and once you become conscious of that then you can trade it then you can look out for it. But if you conscious other than it's GonNa Affect you it's the same with a business in anything you purchase if you're not conscious of the risks. A The red flags then that can affect you. So we need to educate yourself to become conscious of risks and you'll get your question was awesome risks. Will it can be? not enough diversification and traffic can be. It can be enough diversification in revenue and it could be small things as well like some people might have done. Some dodgy. Is your building techniques, right so it could be black hat versus white hat techniques. A could be that they have hidden money or they pay for expenses in they haven't put on the profit and loss statement it could be this multiple and we could go through so many what I'll do is I'll to teach people how to do that due diligence and I feel at a special full they submit that utilize report to me I, go through and I review it for them and point out some of the things in case that Mr just in case. So if you're going down this route definitely have someone to go over the distance you're looking at the Jill you've done. Does that help. Too many red flags but It's million. Works well up here. Obviously. I think it's just like any other investment of you're doing stock. If you just a reckless stop, you have to really know what's going on. You would think so. I think you're going to dive into this. But I'M GONNA I want you to to address this. About the maintenance, your portfolio. of the different sites, but it's got to be. Some maintenance involved but this these new online acids that you're you're requiring in if so what does that entail? What is that look like? Yeah of course, maintenance and maintenance can be just running the business like okay of the business. So what that entails is let's stick with content because the first one that I explained. With a content sought, you need a maintain the SEO profile of the website you need to maintain your traffic rankings and you also WanNa, maintain your age, you add earnings or your affiliate earnings so How we maintain this is the Simon different steps in in doing. It would be producing content. That's SEO friendly. Posting, on social media, posting images on social media and driving traffic from Google and social media to and and then maintaining the ads might The ads in the rob position on the page and all making sure we have the right affiliates rot affiliate Commission Amount productivity whatever it is and how we do this is like it especially while we go with the team right. So we the assistance that no this we put them through training and they go in you know we we speak to them once awaken night I get the work done. So the maintenance for that the show. And it's the same. You could put a business what you work yourself, which I've done, and then you can purchase a business. The Earth has a team attached to it. or You could build your team and you can touch business and attach your team to the business which is what oh so. oddball businesses as well, and that told me everything about the business, which is pretty it's been pretty cool to learn from from the team. So People are getting to this feel like you'll. You'll going it alone. Let's the one big misconception dot nature. Even if it doesn't Albertine, have somebody to work alongside with you like a mentor or coach. That's very interesting that you said that that's the one thing that I haven't haven't taught. Wasn't aware of that. You can actually built by a business with the team attached to it. Stop. At his? Very interesting. Must Must Myself This morning just this morning opened up an email and just like when properties of a sale you might get out from Your Property Burka I. Get them for my website broke up and those business that spousal haven't done you but they're gonNA, team attach with it and I can purchase detainment. Cool. Wow. Stuff. Okay. So I'm actually this question you can say, you say, no, you don't want disclosed without but. Are there places that you frequent or people came frequent right now just to look at where they there. Would they. Talk about what bit about business to buy so forth. There are places with. These things. So do you want to share that or? Right. Gerrad ahead. Yes Oh like. Buying property a physical property by people listed properties for sale on the Internet and you can say how much the property costs and everything that's involved is exact same with buying online business blog website business is that they ll digital properties, these websites they tell you how much the property the business worth how much they making per month what the expenses are and Hammani? Were required to run the business. So it tells you everything about the business which quad exciting. There's a couple of places first one is I WanNa say this with the caveat must be will try to go by business from. and. It's really hot and probably the best place to go if you're a beginner right I I WANNA learn g diligence. This is one of the biggest marketplaces code flip up if alive you probably heard of this thought it's you WanNa make sure you know what you're doing. Really do most most of my clients if not all of my clients purchase businesses from actual burqas. Some that you can check out his if e international dot com. EMPIRE FLIPPERS DOT COM Investors, DOT club. Quite, light brokerage dot come. And then if you want to find more others also motion invest dot com. If you WANNA find out more than you can just Google website brokers and that should be bunch a bunch of website brokers you can test out check. Okay that's great. Stuff man. Your Your. Stuff. More more than more than I. Thought they were I know there are certain certain places where they have like you can actually buy and sell like Sass. Or SASS companies or People who who have asked, but the I was looking at the other day wasn't. Seemed kind of suspect but anyway. If the international dot com mainly SAS and APPS. Okay. All right great yet. Okay. Check that one out. So this get into why you feel is better to make revenue online doing it this way will you buying buying businesses as opposed to? Say. You know me writing a book and trying to sell that or be. Around and make my own course and sale that. or being a coach in selling my coaching services. Why is this better? Floor is yours. Yeah. Thanks I think. I think he's a good star Ryan I think the IT depends on the motivator of the person and where you're at in in life of feel that must people have a goal? That they want to replace your income so they don't have to. Now. The reason I like this method most is because. When you are trying to stop something rights wrote a book started get people in it takes. So long to build an audience takes a long unless you've got a lot of money and you just inject a Lotta money into into marketing. Do this organic lays is really hot and almost non-existent. Because it's pied apply will now in the online business spice. So the way I feel this is better is that what you're doing is your investing your money to buying an income stream in an instant income stream. So if somebody wanted to go site by business full honor, thousand dollars tomorrow, right instead of buying a house, they could purchase a business is backing thirty three, thousand dollars a year right? So could you just under two grand a month? Old Just saw just. Probably just over two grand, a month masses is correct and so that is an instant income stream and. The Gulf of May to teach people is to have less stressful life. is to. be able to earn an income where you're not stressing about like our outweighs at it was coming from and that in common any vote that income and have control of your income and your life and we in a job. That could be stressful. 'cause you don't know what's going to happen that could anytime. In a business you got control over if you know what you're doing, you can expand it and you don't have to make. Make decisions by stuff stress right when you will stress in your job and you're trying to make money, and then you'll also trying to start a business. Then you can make emotional decisions that make it hotter for that business to grow all make it easy for that business to file. So I'm all about. The goal of like having a less stressful life. and. That's what I believe is is this the great route is because you can buy an income stream. Sounds great man. It. Sounds like a plan for people who who are always had this idea like if you're introverted shy, you don't WanNa do like I'm doing I'm introverted too. But a lot of people don't want to be on the camera they don't want to go through like. Being in the spotlight. And I don't get. Me Wrong I mean I mean this is like the only thing isn't there's another thing to this that of like this where you don't really have to be in the spotlight in is that correct about that? One hundred percent. So some of the richest people in the world that ability not billionaires you don't even we don't even know who they are not just isn't that awesome like you don't need to do what we're doing Brian and get on the Cameron Show F ice in. An have this this energy this positive energy will it's. I genuinely love what I do if you can't sell. But there's people that genuinely love what they do but they don't feel like they need to go shout to the rooftops in that can sit behind a computer screen and just be the best in the world adults in those people around and if that's your profile, if that's you be more who you are otherwise, you're just going down around, that's not going to end up. With filming. So yeah, you spot on you need to pay this. Is this object all this media media. Yes, it's something that I teach I wanted to know that there are other ways was always another way to do it. This is definitely this is I wanted them on here because I always preach like build it, share it. You know because out there. So you face and some people just don't want to do that. You know but there are other ways. This is why he's here to sit by jared is here to show you one of those ways is another way Fully of marketing I haven't gotten I need to get a guy on here to do that. They'll try and get on but he you know but that to jared so yeah. Yeah. But which is really big big part of this these sites that you that you're that you're buying obviously. I lot of them are affiliate are websites and Olivo websites you purchase. Just. That united need to show your face like this is the beauty of the first three businesses I. bought were somebody else's face somebody else's brand that I built up ninety being that personal brand or it may have been the actual is nice brand and as like. If Way. If just ISAS owner of Amazon didn't decide to show his face. That doesn't matter. Ashamed showing his vice doesn't build Amazon anymore than he has just done sitting behind a computer with a matching tame where Amazon would still be the biggest business in the world. Without him showing his face and that's the beauty of this like is you? Can just invest on and not show your face in. For. Privacy is a really, really important thing like Audit Shea Oughta go round on instagram sharing my whole life Oughta Shit content that people wanNA consume about this civic subject yeah absolutely. Glad you confirmed that would be so. I wish we had more time I wanted to. To. See you can is real quick for me like. You had you talked about the red flags of you know about buying stuff but I think there's an another side where you have a business and you're thinking about selling one day. Can you can you just go down? Maybe maybe this is part of the last. I'm trying to figure this out here. We can just. If you WANNA if you WANNA go. Falungong I'm happy long about I'm happy to talk to how to set your business up. Sylla's well, if you lie. Yeah. That's that's the exact question that of course. Doesn't show go right ahead. Cool will if you're going to sell your business I believe it's best to set it up because you WANNA sell a business that's attractive to a buyout and the reason why you want it to be attractive to a is because you're going to get a high multiple which means you're going to get a high price for it. A couple of ways you can do this so. One of which is making sure that you'll books and your accounting counting and your profit loss Dighton is in good order and just like clear concise and makes sense and is is current and relevant and easy for somebody to consume in understand. That's that's number one. Number two is. A business that's not very reliant on yourself. Personally. Now, what that means a lot of people WANNA buy a business so they can earn an income stream that don't want to buy a job so. If you. Sipho makers I don't want to buy job on apply business that isn't required doesn't require a Lotta work for me to run. In that could how you could set your business. So it's not so relying on you is set up. Good. Systems. Good processes in automations and that can be done through. Official intelligence right. And creating some sort of tool or system that works I've done this for myself in my business and I didn't know how to do it at a hot developed adductor or you could toss it can't be done by. Outsource them to a guy and get the doom trying them up and have that business running like a machine without you the tons of a prophet without you. That's a lot more attractive when somebody comes to the business guy wow this business could run without me. I understand the profit and loss statement. I know what I need to do to run this business. It's a far more attractive business people pie a high multiple for, and lastly is diversification of risk. So this is the tractive people as well. So if I go to go to look at a business antibiotic, good of diversification of affiliates or good diversification of revenue from. multiple different products will multiple different supplies. At an good diversification of traffic from. Google social media and pay traffic. Then that's more attractive to Maine. Because there's less risk within the business. So the the key things you wanna I'll just sum up to the SRI K things is one profit loss be very clear concise Asia to rape to have a business that is a machine that can run almost without you. Annan three good risks others the cash within the business. Perfect man. That's awesome. Awesome. Let's increase stuff man I have this let one last question now because you just you just Perfect with those answers unbelievable man. Unbelievable. So last question access access of all of my guests. They're here listening to you. They see you. They love what you're doing. They, WanNa do what you do or they have similar similar interests in goals to doing this. Can you give them just if someone was asking you point blank this question how do you become an authority in this space? What would you? Give the floor. Yeah. Space or your space, all any spice, the any spice, this space of buying online businesses. Yeah How do you become an authority? Authority is somebody that is amazing Niger. and. People want to learn from them because they know what I do and they practiced the So long right they've got the not just teaching regurgitating theory they know it because they living it and breathing it. That's how you become authority in authority is made up of a couple of things. One of which is like what mentioned just previously now is living embracing it secondly is doing it for. A long period of time and not just one year urine authority. I'm talking ease in years in years up two decades and decades, and then you can become an authority. The third thing is. Documenting sharing. And giving people will serving people. In your nation in this nation, helping them with their problems, helping them solve their problems, the three things that you need to become an authority. I love it man. You heard it. Just, a love, your three things th- perfect. If anybody knows by anything always doing least in three at least three. Perfectly today. Multiple Times jared just incredible stuff man incredible stuff I really enjoyed everybody got the gist of the I'm not just one trick pony here. They're all so many different ways to be able to make money line in different ways of being the in digital or otherwise. So Please tell people right now. Where they can find you to do to to to get them further. Yes show, you can go to my website buying online businesses come We have the right in the top three best passive income podcasts online. So if you wanted just son of test this out, then you can listen some podcasts if it's for you co but not the that's great as well. Because discount is another route that he's brought full you. So check it out. If you like anything, then you can ask me questions from the sought to. I love it. They go by business buying business, DOT COM perfect get a hold of this guy he's everywhere. Seem on Youtube or Sossamon on Youtube. So guys this guy is he's the real deal. I hope you'll help me you heard that today and that's why the show I reached out. In with respect to WHO, but it doesn't matter. Remember. But I'm glad you're here when connected and I'm glad you had have you on the show people? Build that. Steal my motto is still build it Shitter share England especially if you WANNA teach. Teach something so. But building share and they will come and if you want to start dying lab is this is definitely a guy you WanNa talk to. that is all I have the yesterday before we go any words of wisdom lasts words though. Lost wisdom if you want to do something. And you want to be successful in it then give yourself time put stress on yourself to make it happen not because that's where mistakes can happen. Give yourself a good chunk of time talking one year until he many is in two decades, and that's going to allow you to make better decisions because you're for the long long term. Perfect. I have nothing else to say about that everybody. That's it. For this episode of the Doria Project I will see you on the next one piste. Thanks. Bye. And that's rapper this episode of the Authority Project thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give Honest Review Sharon tell your friends. So they can here too and per even more authority building tactics be shared a sign up at the authority letter DOT COM, get free weekly content and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an Aha moment from today's broadcast just remember it's your authority, build it, share it, and they will come until next time.

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How to get clients as a Fitness Expert w/Janis Isaman

The Authority Project

41:11 min | 8 months ago

How to get clients as a Fitness Expert w/Janis Isaman

"All Right Ladies and Gentlemen Boys and Girls Feast is in tune your ears. It's that time. Again, we are live with another episode of the Authority Project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked digital marketers, business coaches, and creators of all kinds on how they built authority in their field and how you could mimic their success developing authority building your audience, and attracting better clients to your own business. Now, without further ado, let's bring to the virtual stage your host Brian S. Arnold. On the virtual stage. How you doing everybody episodes of your projects and I am here with my. New Good Friend, here. Even, get your last name. Right abdomen you somebody I summoned. Yes. In this bring our faces on the on the the platform here how you doing today first of all. Great I never got our ties mixed up a little bit my fault. But we are here. We are here. No worries. We know how we're both professionals. Yes. So, we can do it we could do it. So she is here. She's going to show us today how to get clients as fitness expert and excited to have her on the show today at least she's GonNa give us some great strategies and tips on that. But before we get started, please just tell us real quick who are personally and professionally. That's great. I mean mother and somewhere around here in background a heavy nine year old boy, he's actually with network today. In my fair time, I love writing and writing my behind and Actually during the pandemic to play a flute. What keeps me really busy. It's my job I am the owner of my body could sure I'm sitting you're at the studio as. As, well. I. Haven't works and Murder Studio in a also have digital studio where I see clients in the whole goal is to help people feel better in there. So the vast majority of people that into see me come in because thing on their body hurts. Out those nagging pains that we often associate with aging. So the shoulders, her hips, her the low backers, three quarters of people can relate to one of the things I said already, but we also have easiest feet, etc. so what often happens is that we get to a place in life for that just full. Will stop from our hobbies I named out a few hot I. Love. So let's see riding her bike or love gardening and had people come into the guarded I also people that WANNA do high levels words. I have people that are CEO's of companies who told me that they feel embarrassed when they get your plane. This is a private space and I also offer my services privately digitally, which is really great. So it for people that want that one to one touch where they want. Rams solutions that really were very sustainable and I use a lot of nontraditional shots. So we're not wishing ten of ways of doing things that maybe i. Haven't loved the experience of going to the gym in the past. So we're we're looking at new solutions for people that they really st with. Awesome. Oh career that is wonderful is all my questions show is over now. No? No. So so basically the question. Christian now is a new question about what you're currently working on ending special. That's currently working on right now actually I. So. This is the covid special where I probably have eighty percent of my business being in bricks and mortar stage to. I'm probably at around fifty fifty now. One hundred percent at one point I had some culture back in but I also plans throat America's. So I have people that are in Miami I people that are in. Chicago and have people that are in New York City in British Columbia Toronto. Said got people all over the place now. So there is a huge component of businesses going to stay on line and what really changed actually interestingly wasn't me it was the marketplace. So twenty eighteen, I started offering digital services, a online classes on private. By? A lot of technological concerns. So I would always offer to my clients if you're make Asian, I can give you a skype session whenever that literally. March of twenty twenty was all of a sudden, the entirety of north. America and actually that's the honest World Scott, comfortable in twenty four hours zoom. I had already walked in marketplace that had worked at the case went being on camera and all that awkwardness bobby angles on that South side is lucky enough to you. At that way, be able to offer that service clients immediately because I had some experience with that on my end, but then it was actually really up to the clients to feel comfortable and confident on camera themselves. So we kind of got over that little hurdles. By now is just actually standing that offerings. So even things like podcast where we now have a much more viable market throughout all of the continent as opposed to just being in one solvable area. I. Love It. Awesome. So this let's this go. Down what took you down this path of helping people with their body couture's counters? Culture, culture took. You got down to this path what led you here to action. So I I think a lot of entrepreneurs do what we do because it was a service that we wish existed at one point. So I had a knee injury in a game that the injury by running and I was I was not an athletic person when I grew up. So I went from zero to hundred. So me if I knew that ninety now I would never have gone on best pathway they did but I went to the doctor I went to a role for. How he would do whatever drugs. Members of the, of Kiss. I went to all kinds of places. What I know now is that all of 'em worked on this specific area of pain that I had fight then I would go run again and they come back. I didn't actually how the mobility and the strength in the areas of my body to support the acuity. That simple. Basically at the age of I don't obvious eighteen or twenty I had to seek all these solutions just to do a hobby and I went on with my life, I actually ended up being a fashion media. Events in your city and had not going on, but in the background of my life is side hassle. I. Was Doing Training I was in clients in developing this whole pieces my wife. Actually, not ever sentenced to be a job. I love you. So I did what they say to do, which is invest in trainings education and investment equipment, and invest in all of that time and get that experience, and then by the time I actually did may transfer another due largely type for solid. So the child ashmead executive job wasn't necessarily as. A deal. So I actually took a lot of elements that I had both encountered and worked on when I had my day job my day job obviously I didn't work at a gym, I could be a teacher. So I would see people primacy seating one on one. So from day one, I was doing that side hustle theory in a very entrepreneurial way. So when it came time to do that shift, who's just so natural because I already had an idea of how to get clients by myself. I already had an idea of how much to charge people had all that training and experience in my back pocket and I'm not GonNa say it was like that but it was like that. how long does it take for you? Because I know this the question that I really want to get across to the to the owners years. How long did you take fee to get to that transition from being at this? You know pretty high level job to really going out and doing your own thing. Six years. Yeah. The sixers awesome awesome okay. Get that out there 'cause a lot of people think that you know things happening overnight or the can happen within a few months or so four but no. And actually even during. I'm kind of laughing because there are certain things that are helping my business right now this is an open. For almost eight years and it's the overnight success. I need it. Awesome. We do have an idea. Work. My Day job. Side Hustle do that for year each hugh process and bucks hurt when I referenced earlier, which is I did what they say to do. But no one early tells you how long that is going to take is quite a while because you have to build up over baseline you and yet you could comfortably actually make of living doing it. I am so glad you said that because there's so many. Fly By night things out there do this sixty days ninety days and is for the most part is not true. You might have your you know your example people who do it you know, but it's not the norm in my right about that. I have to my industry. Should I see things all the time? Say Twenty, one days you can you know lose twenty pounds or? This is going to sell. It is big by. I love it I. Love it so. Let's listen I'm going to do one question before we get to the client client. Issue Client. A question? What problem did you see out there? They got you're searching for this bird solution whereas I kinda Kinda searched you up a little bit. Yeah. So what was what was that? You saw that you know? You saw other finish solutions that were that you knew was a write in that. You need to solve this particular problem that wasn't working for you. Question. At the gym is relief focused on one certain type of person in one phases life. So if you go into gym right out, we're going to see a heavy up of folks in their twenties nothing wrong with nothing wrong with offerings nothing wrong with going on in their back when it really boils down only about twenty percent of people North America even have a gym membership and. Show that a lot of those folks are not even using those gym memberships. What is happening? We all know at our age that we should be working out. We all know that we should be going to the gym. When we're really looking at maybe ten to fifteen percent of people are going immediately that there's a disconnect there for people. Here, in that I experienced. I'm putting all this time getting no results and putting all this time looking around and other people are getting results in Ireland. That's the worst. Hurts. So, there's a lot of bloggers injuries and there isn't really a great path of the physio for how do we get I talk about it like a pyramid. So I don't progress my clients fitness until out up he because we're not gonNA be old. Fitness on top of paint. When we get into Jim Setting, our knees or hurting thoughts. How long were you? He going to the GYM Rinat a super long time. So I wanted all the reasons why people aren't going to traditional finished. Embarrassment. A lot of people actually the I really find interesting they feel like they need to be in shape in order to go. That makes sense. No that makes them. So I built a private facility has we can take all that. We're not. There's no mirrors in Harrison nobody's nobody's looking at you including you. There is no loud music in factors new music at all. Because a lot of facilities are really it's it's very over stimulating for some people. A lot of movements are things that people don't enjoy doing straight up do not enjoy them, and so this isn't solution for everybody either but I'm trying to focus more on. Here's a totally different hack edge and then working from pyramid where we have to be paying and then we can get fitness his knees who were squatting or sitting or walking or running rocking to do that, maybe able to force ourselves. and to use our brains in willpower overcome. Roy. A short period of. Yet. So, we need to get more education. On how to stay out of pain in the first place and we need to maybe get a bit of help do that in a way disparaging the traditional fitness industry. But for modern people, it's not that helpful to kind of your end him and nine and. Information that we can actually apply. This is what it should feel like in the hits the swept should be happening when you sit new sand, etc.. I couldn't hit that from a couple of different angles and. Problem. Is Really. Talking to myself you know. Athlete but I dropped. So he is that nontraditional solution for people that are just like me. A of personal trainers come at it from highly athletic background. That's. Not. A person's like though. I'm glad that you said that because it's like. Your solution really comes from your for your own story, which which is which is. A great way to build something obviously. So Let's get to and I love. It might be a little bit slightly over thirty minutes. That's okay. Just continents incredible so far so Let's get to the point where. We can start to getting clients based on this problem that you now solve how how did you to the point where now we're how did you start finding clients and it was it was it well, just let this go ahead and do you think. At. I opened a studio. Actually there is one other thing I do unaddressed so quite often. We feel like. We need to build a huge business plan and we need to have it. All right. I didn't either of those. visit silence more in my head than on paper, and when I say kind of it was my head and not on paper at all. In business and may first business a sense all the time basically putting it on paper getting plan. You can spend eight hours a day working businesses quite easily. I was. Really, taking from that I needed to execute not plan. Again, bout with knowledge that it had six years of her experience doing this. This wasn't kind of just like shooting at a dartboard. When I opened the doors to the space, it wasn't actually fully decorated. I wasn't fully ready. I didn't have my branding on the wall in the waiting room chairs. When it's about a service. So I actually sent the first couple of years every time. I. Got a little bit more revenue I would continue that branding. So back important. We often think I've gotta have this huge roster. I've gotTa have two hundred thousand dollars to get all SINU- JINDAL business cards and Let's tidy and clean. Wasn't what it is today. What I did to bridge that gap. was actually working outside facility. So I had clients who were exposed to my services. And I had plans in here but I also worked in an outside facility. Isolated private member's silly. I didn't ever get a lot of crossover, but it gave me a lot of confidence what is doing right and I can also kind of test may series on. And I actually. You know what I'm. Not Lying. He would not telling the truth I admittedly an hour ago client that's from back in those days. So that's GonNa Client so So that's one thing I recommend I mean I was exposed. She's thousands of people in another scenario where. Ten. People maybe were really connecting with that message technique style became hines and some of them existed to this day. The second thing that I did was work with referral partners so Much to add would have similar clients who had similar problems might need extra support. And I went to chiropractors in acupuncture and massage therapists. Natural Gas. Had A couple of difference but I would build a deep relationship with that referral partner. So I would trade services with them myself. Or them all guys a new character may network for quite a while. I would go to her and she would come to me. So that way when those referrals are opening, it wasn't based on the fact that we had looked looked at each other's website it was based on this result that I got my. And then we also really understood how we worked together. So eight quite often people really fringe. You refer clients to another option especially when it's something that's kind of similar. But knowing that. That that. Practitioner could do something that I could. I could do something that they couldn't It's few pieces to the puzzle for A. Very, active strategy. He's building that deep relationship again, it's not gonNa Winston Buddies or instagram lakes it's actually sending the time. Other percent your service, and it might be services in our. So that's not a minimum invest in terms of what I'm giving to us. The third thing I did was explained referral her room. I had gift cards that are made of plastic. So they're similar to what you would get at the gap or another major retailer at Christmas. It. With seventy five dollars. I decided from day one because I had done a whole bunch of price testing. Wasn't gonNA discount because what happens when you discount is that people wait for the discounts Right. I found a lot of money every year upgrading my education. That's really really important to me to be very on top of what's happening. So turnaround and the nine my service because offering more in terms of their packages or devalue my service in terms of we know that every long weekends I'm GonNa Knock Twenty five percent off or every summer I'm going to have that Christ. Means that I'm going to get clients in here who are paying us because they've waited and a, it's not fair to the clients you're paying more but be it means that people hang back in purchased service than they know that is just yet in St. I know that it's discounted because of the business owner and I'm not going to give them the same service that somebody paying crisis because I thinking. I pay more? Created with a program where there was a way to get a discount and it was to tell your friends. Whenever. Somebody. would. Tell me that they wanted to share my services and share those results to someone else I wanna give them a little stack of four or five gift cards barcodes on the back. So it was Kinda fun because they can see how long it took somebody knew who had given them the card. And then I would give it person you refer them seventy five dollars off and I will give the person who has referred in Stettin dollars off. Art was the way that you could get a discount and it really was friends and family or up. To this day the most successful thing I've ever done for the business. Does that serious. I love that I love that. He had refer partners who are working for me. I am working for me in very early days I hustled in outside ceases now I do marketing in different ways, but that was. Built base who was in turn I ice. Awesome. So let me let me ask you this. Are there certain social sites you like over others? When you're trying to prospect. Line. Possibly yes. So that's what I do is a little bit different in my face I have always really been successful is. Because one where a ensure concepts nate Diaz. As opposed to photos. Of either alter my clients results. So I have actually had quite a bit of success through instagram. Four seven years it's face to face face suck. Impact. During the endemic. I looked at my statistics and one hundred percent of those sales and that's that's not. Okay. But not actually go sacked to in my industry. The most common way that business owners or personal trainers will themselves is to show photos of themselves. With a lot of their body showing that's not really Mike Hines hell. It's not really my target market and it's not a message at all. I'm all about how your body feels books. Now, I have no problem putting up photos of myself, but I'm not going to be there in a bikini not gonna be there flashing. Top when actually doing all up pictures of things that actually end but not. Go somewhere and pose. This is great marketing for other folks but not struggle within scrum because I always just had this offense message. Any more of it is almost in your brain than it is in your body. Until you get going. So Eva was really not pleased that we have those longer conversations on block on their. Et CETERA. So instagram has taken a little bit more of at least recently. A Lot of people have actually switched to gone in las months because the messaging on facebook has been. You know. Very noticing. Yeah. Yeah I get that in a standalone APP. So you're getting one message usually instead of being hounded by. He, is a group, his ned. Gresh so Awesome awesome. Let's go to. We already kind of looked at your local clients, our clients as opposed to virtual clients. Let me just ask you this going forward. Are you looking more? So getting virtual clients going forward or used to elect the the one on one aspect of a local client? That's a great question so I love both. Because I think that what I offer not I. Think I know that I offered specialty service and there's people everywhere looking for it. So that's also why he's since because Instagram Hash shaking, we can reach different people in different cities may be otherwise. Shop. So what I'm offering something that is very specific when Capel discovery it either a yes or a not interested at all because it's really about somebody who wants to feel better in their body. Passed on site. You're. GonNa look great but that's a side benefit. Still, and it's really for somebody who wants to get that deeper education. So I'm not kind of setting target head in terms of. Twenty twenty two, one, x, vigil. Is. Not. What this opens up is an opportunity to do both in a totally new way all of me to draw clients because I serve everybody generally during. Down Were still recited super happy and I did pick up clients as I mentioned from different places throat north. America? So I think that there is just tremendous growth potential im staying grounded in a physical space because they think is something that it's almost like a laboratory. Where we can really get that human touch but you know we we live in a in a world where we can all travel I can travel to clients is there's anyone here for Hawaii I'm in. Like that. there. I can travel to clients they can come here or we can keep it fully digital. So I think there's just an emphatic master I actually had. There was a there was a movie being produced locally. There were higher profile folks caveman and I worked with that lead actress for the period of time that she was here than she left. So those are reasons that I walked keep A. Physical bricks and mortar cease just to stay grounded smart. But I don't have sort of a client ideal slant sometimes, it might be one hundred percent sometimes the. Eighty percent. I love it so. It's a few more questions if you don't mind. So who do you target for Your Business besides the people in Hawaii now? British film Christ. My clients are always surprises you vote but I have a very strong Max's males and females. and. Generally work with plus thirty, five group end only for the reason that that for those aches and pains typically pop. So I've certainly had younger clients, but generally got some people to recognize that. Okay. This is an issue I need to address this. I generally work with people who are a bit more cerebral in interested in learning the house of reviewing a wise of what we're doing not just let's do twelve squats somebody watching really interested in in. like and. Getting a bit more invested in the process. So modern, what we're doing is education body awareness because. One, hundred and sixty eight hours a week. I'M GONNA send one or two with you. One, hundred, Sixty, seven, hundred, Sixty, eight, hundred, sixty, nine hours. You're not with me. So you're GonNa have to actually take that information out apply. So I have to work with people who actually understand that PC if they're working to need to give them. This instant solution nervous phenomenal body that. Always works impeccably without actually having to do a unit on their own. That isn't really that real estate. So I meet people that are basically ready to do the work interested in investing in. Knowledge that mindset for themselves in an somebody really willing to take on that piece where it's either at work which again. Is a bit more of an investment of time and money and in knowledge in in actually supporting the back end of their lifestyle to be either. Wonderful. So you'RE NOT GONNA get out of here with new chips. Rican us. Just as we go along before we go in and you. Know hopefully, hopefully, get a few people to get this is. This. I like what you're saying I really love what you're saying actually because. You are you was spot on when you're you're people are out there. They're way not sometimes. With the out there in the fitness gyms and they're doing what they can and they have no clue. They just know that you know they. They read a few things and maybe do. A few. Videos. Copying. Right, exactly. Exactly. So can you give us a few tips? Just before you got here of what we should be looking for are feeling just just on your one on one kind of stuff. So the kind of thing. Yes. So I talked about that pyramid in the basement that is the thing much. We hope body sustainability so we always come to fix this. Summer Higher Up the pyramid. When you acquire a car, you know you're going to have to put gas in the car you're going to have to wash the car. To dreaded oil change, you're to change the oil. To the base of sustaining car. So if you, for example throwback hurting routines oil the engine. I don't even know what would happen. Yeah Never wash the car is certain regions of north, America is linked Ross. ETC If. You don't put gas in the car you literally. Gas needs trucks. So we all know that about the things that we all we never really considered about about our body. To Fish. But the problem is that many of us there has been gap between Venice. Let's when your teenagers or kids, and now we have jobs Isa there for eight ten, twelve hours a day, and then we want to be fit and we hope that just going to the gym is going to give us up but we've missed that components we're putting our foot on that got settled the car we've missed the component where we have to change the oil we have. Our. Most of my clients and that sort of When I talk about him. We have to take back their to the place where they actually can sustain their already to do those activities. So we are paying, and even if it was if we are desktop, that's not what our bodies were meant to do we need some sort of mobility. So we talk that often in our culture of flexibility, which isn't isn't. Or, other on cast. But. We need to sustain her body that we can actually take it in the range of motion we can handle the stress that we're lifting or. The stress of running can handle the stress that activity. So some people need more money Stanley works some people he less icing ability work that just depends on what kind of body you have the what it is you're. Et CETERA. So, most people need to focus lawrimore on sustaining the body that we do in pressing down at gas at all especially for low over thirty five. So I am a big proponent of traditional fitness and I always told me keep doing what you're doing. If you are playing soccer, I had lots of hockey players. So you're not going or we're GONNA, add in other component as obey sound Gatien. So that is a big piece of what I start with for all lanes I. Love It. Awesome us. I have one last question I ex ex about tools and APPS that you might want to recommend. I'm not sure there's anything that that you that you are not. Actually because they know that there's a ton out there but it was our. Last question I asked all these questions. All guess. and. They're sitting here the going GonNa be watching listening later. In they're asking you know. This person genus I i. like what she's saying. I Love I love her I love her co thing. I love what she's teaching. I WANNA be like that I I'm interested in that so much I wanna be I wanNA do exactly what she's doing. in be the authority in that space were in for me. Can you give us a few? Last knows a few things that you can share with them right now of how to get that done or you. In their space arena in in this particular in the fitness world thing. Just give us some tips on how to build it. Okay. Get as much education as you can afford fitness education for trainers and your teacher is very expensive. But a lot of. People get training, and then really don't do much other than the required continuing education certification. Why has really created this business in created the ability to work primarily with clans is having a huge diversity of different trainings and investing in that literally every single year. Number to decide if you are. As a private instructor or instructors. So I tell my clients am eight private instructor who can teach That informs how I T shirts. It's very different kind of style than if I was a teacher. So have a sense of your private teacher teacher and if you are a client. And you WANNA private experience book it was somebody primarily does privates eighty percent plus about businesses privates. Number three. Do as much seeking in writing in content creation can because that's going to help connect you to the audience. For Elephant Journal. They have my social media facebook, twitter, instagram they youtube channel. But get your message out there and I didn't do that by not sharing a ton of exercises that shearing who I am sharing my story sharing my client testimonials I think there's a lot of different ways that you can do that we need to be not afraid to be with your message. I. Think credible I love it. I love everything. You're saying the just. I we're going say I know I knew we had a little little bumps in the road scheduling. Kill the today girl you killed it. I love it I. Love It. We had Eastern time she's mountain town. So there was a little bump in Illinois. We got. So. Tell people where they can find you after the show sue connect with you further. Excellent. By website is my body could share dot com three separate words my and why body the O. D. Y. could sure co U. T. U. R. E.. Dot Com I'm also on instagram. Under INSTAGRAM DOT COM by body catcher on facebook under my body share on twitter and my body could share and then I think a lengthy. You're not GonNa have here is an. Elephant Journal. So I have. Fitness articles there. They also have some articles outside of this state. So you can look my name and you'll find my office file and you can read over there. Amazing and I think I think are really want you back so you can tell us about Brandon is My Buddy get your is it you got going on girl so I. Love, it I love it. You can find I would say if you just search my buddy can cheer you can just find her. There you go. So. Amazing stuff hope everybody got a lot out of this. I knew I did if. You want to give us some less final words. I'm feel free before we get out of here I would love to. have. You. Really have confidence in yourself to go for it in. No as we discussed at the beginning of this conversation that it isn't overnight but I know that for number of years I did feel like I have to step back and wait. I wish with some retrospect that I had just had that confidence to get out there get a little bit more visible get on instagram a bit more. and. Really just union three with gravitas. I. Love It. Unbelievable. Thank you so so much for coming through. The work and nothing else to say. I GonNa stay because we are doing this still. To, get it out here. On the ticket here, please go to the authority letter dot Com where I'm getting giving you some. Timpson pointers eventually here on that as we go along with our podcast launch here over these latte over these eight weeks each week number six. Now we've been giving a digital product away. For the last five weeks, you can go to your door dot com on that list different out when the next Devroy is or you can text, we are live at four, four, two, two, two, two, GonNa list there as well. We'll hook you up there. So That is all I have to say today that so much for coming through here in before we go just let this just know. If you build it. Share it they will come are right. You are the project we want to put. Thirty onto your name, you can sell more what you're great at. This will be hit for you to do engineer just killed it that you know how to do it. Her Way I appreciate you that you so much and we'll see you on the episode of the Authority projects. And that's a rapper, this episode of the Authority projects. Thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give Honest Review Jaren tell your friends. So they can hear to amber even more authority building tactics be shared a sign up at the authority letter DOT COM, get free weekly content, and digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe and Aha moment from today broadcast just remember it's your authority build it. And they will come until next time.

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Why Interdependence is more valuable than Independence w/Maxwell Ivey Jr.

The Authority Project

50:09 min | 7 months ago

Why Interdependence is more valuable than Independence w/Maxwell Ivey Jr.

"All Right Ladies and gentlemen, boys and girls. He's is in tune your ears. It's that time. Again, we are live with another episode of the Authority Project. It's the video podcast dream on facebook youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority and Mayor Peel and how you can mimic their success developing authority building, your audience, and attracting clients to your own business. Now, without further ado, let's bring to the virtual stage, your host Brian S Arnold. All right. We are in the building again on a Monday on the virtual stage I have my new friend here. Maxwell I've I will junior on the as well. That's important for you. How you doing man are you doing today? Good they're really good I'm a little. I'm a little intimidated by your intro. Man's got me thinking you know. I feel like kind of kid at the grownups table at Thanksgiving or something. We are live next on worries. We got any here. So you just got. My friend. We'll do that. Problem. Yeah very impressed with what I've heard so far. Thank you so much appreciate that appreciate their So we are here in Maxwell is here to show US A new word does not that I'm not even sure if I know about this, but he's going to show US why Inter dependence is more valuable than independence. And this is this is Stone inscriptions kind of a thing that. Is. The. Overriding thing here or what I share with what is very glad to have you on here. To discuss this with with the audience here so before we get started. please. Tell us next will who you are personally and then professionally. Okay. Like they kind of run together. So I'm just going to tell it as it is and people can pick out the parts they thick applies under each category. I am totally blind guy from Houston Texas. I grew up in a family of carnival owners planning to someday go into the family business and help run the carnival I also grew up knowing that eventually I would was some most if not all of my vision to retinitis Pigmentosa RPG. But I grew up in a family of supportive people who encouraged me to always think that I could do just about anything I wanted to so I graduated from a traditional high school and Traditional College. I achieved rank of Eagle Scout, and one of the few blind eagles I helped run the family business for fifteen years before my dad's death caused the show to go out of business. After a few years of working with my uncles carnival and not being happy I eventually suffered a health health emergency were I was forced to face mortality and start taking care of my body and my physical health. At the same time, I decided to take what I had learned over the years in the cargo business and help other people sell US amusement equipment and I started a website called the midway marketplace in two, thousand and seven. I had to figure out a way to build that website even though that was before wordpress y prior or facebook, and I was by guy, no skills no money nor experience no help. I really basically every day I was learning something new trying to figure out a way that would work for me and In fact, because I was blind and couldn't use a visual editor I had to teach myself hand out of hand code html thrown online tutorial site. I continued working to build that website, and then eventually people started saying Hey Max we really inspired. By the way you take on difficult challenges with joy and we want you to hear more about your wife is an entrepreneur who happens to be blind that led to starting a second website the blind blogger since written four books been on over two hundred and fifty podcasts traveled the country Solo spoken at national conferences and local advocacy groups. I help other people get booked on gas and take advantage of other online opportunities. So they can share their stories and finally I have a little show called. What's your excuse? Awesome awesome stuff I I love that title and we already have. On here, already coming from what is nice to meet you maxwell an amazing journey, whatness. Parisian. And I couldn't see anything better. Thank you so much Andrea for that. I. I'm floored by first of all, I mean, of course, we I mean you're blind but I'm floor how you can run a carnival in be blind. Can I just ask that question for served? How how were you able to do that? Right well, I didn't do it all myself and I was born into the business. My Dad used to say that the only people crazy enough to be in the car pro business those that were born into it or married into it, and so he actually used to tell people the car with business was the only place where insanity was not a disqualifier might in fact be a prerequisite. Wow So he never wanted us to have anything to do with the car whether into to support us and and you know hopefully help us get education. So we go do something else but I had a brother into business I had. A, you know various people which would come in wanting to get work. One of the things about the car was as a place where even now it's gotten more corporate. people will that you know can't find work anywhere else. We'll go there and look and look for jobs, and finally we never had a really big carnival. We never had more than eight rides. We rare we had more than one ride that took a semi truck to move it We were a small show competing with much larger carnivals with newer equipment. scarier rides, fancier games. You know everybody else had more than we did. But you know we showed up, we worked hard way treated people very very there. Many Times in my lifetime where we would leave a town the year after. They had a bigger carnival and they would they would be scratching their heads wondering why we paid them more money. And the truth of the matter is, is some of those bigger carnivals paid for their equipment by not paying the committee's their fair share of the gross and my dad was just you know he was raised on the golden rule, he may not have spent much time in church but somebody taught him the important less than he taught us. So you know with help from the family paid oak. just a desire to you know to figure out a way to get the next week. Each week is, is how managed to do it I probably wouldn't have you know probably wouldn't have have succeeded if we had had to run a bigger car will because a lot of new arrives require you know people that can deal with electron ix and hydraulics and computers so and eventually I was smart enough to realize the carnival days where behind me and go on to something where I'd have more control over what I'm doing and be able to also have more joy with what I'm doing right right. So so what what are you currently working right now? What's your current project See I my immediate project that I'm working on that I actually can see happening surname is is my fifth book and a final book in a series that I've been writing on my on my travels. the most recent book in that series. It's called the blind bloggers, I speaking and signing adventures. Conquer your fears. Some working on the third book in that series but I've also working on this other idea that I'm still trying to find somebody to help me with I need a stream yard producers somebody who's willing to sit on the other side of the Mike and make sure that the the tech stuff runs and I wanted to talk called music and motivation where I was saying songs and tell some stories and cheats life lessons and I've got it pretty much figured out. My mind is just one of those things I haven't managed the tech side of yet. So at forty listeners wants to is is just as you know as as crazy as I am. Part of something that as far as I know has always been done by one other speaker than I would love for them to reach out to me and we can. We can take that crazy adventure together and if it works who knows I could be, it could be something that makes me famous or that I get, you know maybe travel the world instead of just this country. or it could be something where you go man I had to do that had to get it out of my system didn't go like I wanted it to it's done but at least I did it it'll be one of you know probably somewhere between. But hopefully, one of your listeners is the kind of person who will you know reach out to me and we'll we'll get that done. Awesome now. I'm glad you. Put that out. So you heard it here first people about this product that he's Brooklyn on needs help in. That is really what this show is all about at least tell us about the word. Inter dependence why is it so important to you? Right well, I I have to admit that I. didn't come up with this idea I. I heard it written about by Tom Sullivan who is a Musician Entertainer, filmmaker world traveler who happens to be blind, and that's the way introduces himself. And he wrote about in his book Seeing lessons things I learned in the dark he wrote about interdependence. And then a couple of years ago I gave a talk at a conference where my title was the power of asking for help and accepting help offered and when it was over with one of the other speakers came up to me a Alex Sanfilippo who have been real good friends with ever since that day and he said you could have also titled that interdependence versus and dependence so. Basically I think that a lot of people get into trouble because they are overly focused on independence doing everything themselves. This belief that if you don't the way if you can't do it all by yourself and do it smoothly that there's something wrong with you that you are a failure because there are all these people out there in the world who whenever you see them online it's just them. There's no team there's no, there's no backup band bandres. It's just them and then make it look like it's slow easy to do everything by themselves, and the truth is most of them have team staff or they have volunteers got friends with family members that are helping them out behind the scenes but they don't tell anybody. It's kind of like the wizard of Oz when you know you see the great big. Powerful terrifying wizard until the little puppy dog pulls the curtain away and you see the little short guy sitting back there behind it. And it's Kinda like that blogging and podcasting writing and speaking in pretty much any of the creative pursuits as low as people who are doing online businesses. People don't wait you see the ones that are helping them. So people have this fear as because they have the fear of looking foolish they decide they have to do it by themselves and I of the matter is we weren't meant to do important things all alone. So it is so much more fun when we allow people be part of our journeys and we get their whole heck of a lot faster when we allow people to come along with us for the ride. For example, when I wrote my first book I was having trouble going through the publishing process with Amazon and woman who had to help me with a problem on my blog arraign regularly. At wording well, dot com reached out to me and said Max. I would want to help you publish your book up I like to tell people I would eventually publish my book. But. It would've taken longer and it wouldn't have been as good. It wouldn't have been as visually appealing because I would have I would have edited based on you know what? I could hear what my favorite or rather than arranging blocks of text on the page or on the screen so that it looks good to people when they're considering buying and as far as a cover I wouldn't have had no idea how to come up. With a coverage of myself, so I could have published a book could've published all my books but they wouldn't have been is good. There would have taken longer and the truth of the matter is is there have been people who have been inspired and motivated at challenged by my books. So I would have been doing those people a disservice if I postponed the publishing, those books out of pride out of reluctance to ask for help. People help me to have reached out to offer so Interdependence is basically deciding. That you are willing to let other people help you accomplish your goal and your dream and to do it quicker and with more joy. And the funny thing about this is. For me as a blind person as somebody who knew he was going to be losing his vision I was always taught from by my family by teachers. Max Don't ever be afraid to ask for help people will want to help you. And there, there is really true because think about how good you feel when you help somebody else who can do nothing for you but say, thank you it makes you feel good. It doesn't it. Absolutely. Yeah. You know when you when you neighbor's garbage out, you feel like a superhero. And so. They said, you know Max people will want to help you and if you don't let them or ask them, you're gonNA, make things harder on yourself. So I grew up with a whole different attitude towards asking for help or asking for opportunities. And so I actually considered one of my superpowers Dow that I am if if. I I won't say shameless because there's no shame doing it. What if there was a word that means that I have absolutely no fear of going up to anybody in person or online and asking them to help me accomplish my next goal. That's that's what I would be. So I grew up that way a of implemented debt my life I do my best to teach it to other people and I think I've finally come up with an expression that will help free people from this fear they have of asking for help and here's what I tell them. Okay. I'm GonNa say this twice because every time I've ever said it before they always ask me to repeat it so. When you? When you refused, ask you rob the other person of the joy they would have received from helping you. So thank about that. When you refuse to ask for help you rob the other person of the joy they would have received from helping you. So in effect you're making somebody else's Day harder. You're making their day list West Fun. By. Not asking them for help by not asking them for information experience knowledge that they have that they've been building up for years and they would love it. If somebody came along and said Hey I'm really struggling I know you're the expert on this I know you know everything about this would you please help? You know. So that's That's this whole thing about asking for help and you know you extended out a little bit farther as far as for opportunities. A lot of people think well, if I asked somebody for opportunity to come on their PODCASTS, they're gonNa make me testicle like I think my stuff is really good and and they need to have me on their show or there's something wrong with them. You know that's the that's the the feeling. A lot of people get when they try to send a query email. But the. But again, how do you know that that podcast host wasn't waiting for you to send him in that particular email that you wouldn't be perfect for them? You know. When? I went to New York City in two thousand and sixteen. I went because I wanNA. Competition from Amtrak is one of the writers in residence and as I was reading the instructions to fill out the form I was reading the accolades of the previous winners and it was saying things like at had player produced off Broadway. Eleven Amazon best-sellers. Screenplay. Approved by. Netflix's or whatever you know these people had these great things behind their name that had wanted a year before two years before. And I started saying you know Max you don't belong here you're not qualified. I decided to go back to what I usually always do what my daddy taught me. He always said you know Max if you don't ask, they can't say. Yes. So I filled out the form like that. Right. No doubt the form, send it off to him forgot about it six months later they called me up almost in the middle of the night from a block phone number, and at first I thought they were pulling my I was one of my family members playing a joke on me or something right? Out Yet was them and they had picked me out of thousands of of other kits to be one, the twenty, four winners that year and and I decided But you know was one of those things I had to get past the feeling of. Either you know who the heck am I or I'm not qualified. It'll be one of those two feelings whenever it comes time for you to ask people for opportunities like to contribute to a book or on a podcast or You know maybe a news article whatever that opportunity is maybe you want maybe want to sing backup for somebody whatever you know those feelings will come out either be I think too much of myself or you know those other people are way better than me and so that's Now. Actually this now because. The only thing I can hear about this is that here here people. Chiming in about this asking. You start asking for help. DAX somehow bring a cost because. You know. So you know I need help on my facebook as helping they're like, yeah, you can. You can get a plethora of people responding to you, but that's GonNa, cost you money and what people don't have the money for the help me help doesn't always come for freeze. What do you say to that Maxwell? Well, I would say that yeah, help doesn't always come without a cost. But I've found from my own experience and experience of quite a few other people that I know that if you ask with a sincere heart. L. Let, people see that you really need that maybe the answer will come with a price. But I can't tell you how many times in my lifetime people have. Seen be asking for help and they other have helped for free or they have helped in exchange for things that I'm good at that. They're not. Or have offered me payment plans or have offered to do it for less than they would usually charge anybody else to do it. A. Lot of times. We have the ability to to pay for those things when you just have to pay for them and. Effort it's sweat or. By. Providing service you're good at we all have things we're good at or we like doing other people hate I mean. So. Yeah there. There can be a cost, but a lot of it really depends on how you ask and where you're asking because. Let's let's do this dive into that. Say about how you ask. So do you have A special scripting or where you say it I mean you said it right now on this podcast. Just Very, very very nonchalantly, but do you is there a t gic way? Of asking for help that you've learned over the years that you can share with us. All right. Well, I, it helps if when you decide to ask, you can find somebody that you may be already have the beginnings of a connection with your if if you know them or know them well enough to took two semesters them through facebook or send them an email or if you can. If you can do that to start getting to know the bed helps a lot but I find the most important thing is to let the other person know that he sincere whe want. To move forward. This is the goal I'm trying to achieve. This is the this is the problem I'm having. This is kind of help but I think I need. And, of course. You know I believe you are the best person to to help me with that and then. Another thing that really helps if you get a reputation of showing gratitude and I like to say that gratitude is more than just saying, thank you and a lot of cases there are people out there who get they get asked a lot. You know people ask them all the time for things and you know quite often they will provide their time or experience but a Lotta Times, they provide their timer experience and then the person that's asked for their help dispose off their advice of their suggestions we implement. The OPS if you get. If, you've got reputation of somebody who's like, okay. I asked you know say I asked you for for help creating a better intro for my podcast and you go okay. Sure I'll help you. What are you doing now show what you know and we we we work and you say, okay, Max, these are the three or four things. I think you need to do to create a really compelling intro based on your ramp and then I then look podcasts three three weeks from now or three months from now still David exactly the same way I used to it. Are you GonNa WanNa help anybody else? And you know, and we'll anybody else want to help me. So it really helps if you build a relationship before you ask or if you already have a little bit of an acquaintance with the person. It helps if you have a history of showing gratitude and taking the advice you get running with it. And it also helps if you get a reputation for promoting the heck out of the person he helped because a lot of those people they they do offer services they do they do for paying clients. They won't ask me. They won't ask me to promote them but. You know I'm. Karnik yet I'm promoter at. Har. Able. Thank you can do for me to say thanks to put. And I will admit that I probably get a little more help than other people would because of disability. But you know if if I didn't follow through if I didn't ask sincerely if I didn't show progress if I did show gratitude if I didn't do those things. People would stop helping me And I honestly. No, and I wish more people believe this and I think I think some people do I think you're probably one who gets it? Now, I would not be here at this point this far from where I started if it weren't for a lot of people who decided to help me when they really didn't have any any reason to help me other than you know their personal makeup and a and the compelling nature of my story in the last. Right Right I. I'm glad you're saying this I've got a quick question because I think sometimes people think think asking is a sign of weakness. Where you know? You don't want to think you don't want people to think that you. Are. Superman in. What you do. You. Think you want people to think that you're the you're the greatest. If. Not How do you deal with that? People think that you know? It sucks to axe people at times. I. Say. Think about the person you're going to ask. Go track down their personal bio, see where they've started. I guarantee you that a large percentage of the people that you are impressed by online right. Now, we're once in a point where they were were they had to ask for help or encouragement or support or kicking the but I'll give you a good example. I recently interviewed John Lee Dumas they call him jail data the. Entrepreneurial and fire guy I kind Kinda I kinda backed into it because I assumed that he had never struggled in his life and he called me out on that. But. I mean before I interviewed him start looking at his bio start watching some of his old videos before he became famous and you'll here's a guy he lost buddies and combat the first time you pressed record on a microphone. He was shaking the papers in his hands so so bad that the guest he had scheduled told me either needed to quit that or he'd have to cancel being the first guest on on entrepreneur on fire. and. This guy he's a wedge in our business now. Thinks, he's government. Lots of people like that. If you look at them now you're think well, you know if I, admit that I need help I'm GONNA look weak. Well, trust me those those rockstars they all they were all week at one point they. You know they may have had money so they could hire somebody instead of having to ask for help. Then they may have had people in their community already that they could reach out to predict for particular. Services. But if you look at these people, most of them didn't come out of the womb, the person they are now and a lot of the people that are really leading the way especially in the in business coaching and personal development. All these people are who they are because they went through some serious adversity they lost businesses they lost loved ones they they lost fellow comrades they. They've lost jobs and homes OUGHTA people that are that are really doing it now. They remember when things weren't as good as they are. Now, there are very few successful coaches, speakers, podcasters who don't have an origin story and I I remember that when they're scared about asking. For help because it'll make him look weak but remember. These these great people they were once where you are. Three months from now you may be where you you may be where they are. Somebody may be asking you. They somebody may take the courage. To go hey max or you know our hey brian. Broadcast and I'm not liking. Subscribers download you. Don't forget the people that are rockstars now weren't rockstars in the beginning at someday you're going to be the person to other people look to and ask for help. So I hope we eventually get past this idea that it's weakness ask for help. That it really is strength, it takes courage takes real courage to ask for help, and if you can do it and make it a habit is like when you know like in the in the science fiction movies when the when you know when the spaceships go into work drive or the Star Trek when they go into when you know when they go into wardrobe, they're going faster than the speed of light. Sometimes it's that what your business once you decide that you don't have to do everything by yourself. You'll have to be afraid to invite other people to be part of your journey. Yeah. I totally agree something I kind of try to her as much as possible in pretty much a lot of it is what this is about what the authority project when you're building something you cannot build cannot build it alone cannot build your house. By yourself now. You can try extreme at the. House. The House is the perfect example. In order to build a house, you have to have somebody who knows about concrete that's the foundation. Then you have to have somebody who can set the the frank you can frame the outside skeleton of the House or building. That could be would or it can be steel. You know then you have to have people that can do the drywall, the electrical work, the lighting one, plumbing, sewage, air conditioning heating. There's so many things that go into building a house with very few people. Would try to build a house all by themselves. So I think building houses the perfect example and you know starting blogger podcast is a great example too. Because think about this. You know, yeah you have to find the courage to press record and upload your audio but you know most people have to have a website or social media place where people can find their podcasts. You know they have to write about it and promote it. They have to share on twitter and facebook and linked in some people edit their podcast. Upload them. You have to write the the show description. If you have guess, you have to send out queries or you know sign up to a website where people were you, and then you have to go through all those people who want to be on a great show and you know and say, yes to the ones that are perfect and. Find the courage to say no to the ones that aren't perfect yet. So many things that go into a blog or podcast and we really can't do them all ourselves. And it's difficult especially in the beginning, it's difficult to find the money to pay people to do all those things even if you get people on fiber upwards or Have relatives that will you know we'll cut you a break on the price. There's still just so much to be done to get started. and. You want to avoid overwhelming yourself by doing you know what you could now focusing on on the short term more more so than the log job so Really, you have to ask for help. Now I do want to make a comment about asking because a lot of people think that when I say asking for help. Specifically sending an email or making a phone call or maybe getting on on zoom or snapchat or something. But we ask in a whole lot of other ways you know we We pray there's meditation. Use affirmations and Law of attraction where you you know you think about something. People will create a vision board put images of the things they want to accomplish the things that need to do in order to accomplish those goals. So. That's that's one way. Another way is when you're struggling a lot of times. Things that you need will creep into your wag witch. You'll be leaving a comment on somebody's blog or posting something to facebook, and you won't realize you won't notice that you have mentioned that you need X. in those posts or comments, but there are people out there who either have gotten to know you or who are intuitive by nature. Who will say you know he wants to like he could really use help with something. You know we don't realize the ways we tell people what we need. Besides straight up asking for it but there are people out there who are watching and. And the more weekend be vulnerable more. We can let more of US show to the rest of the world the more likely it goes people are to come lock. And now. Here's what I like to call the graduate level course of asking for help. And that is accepting help when it's offered and I kinda got out of here. Because if you think it's hard to ask for help. Just, imagine you know you're minding your own business somebody comes along they. Go I want to help you I, want to help you on your blog or or man I want to help you. Change your website theme. Come woman off, and you're like who the heck does. He think he is or she is I don't need their help, and by the way why don't you go help somebody who needs it? You know so all the time. There's more ego and being offered health and there is you know then you have to overcome to ask for in my opinion. and. So that's what I was talking about before how we ask for helping lots of whereas it we don't really think about But so you know you're asking and some of us. A lot would not think about it without knowing it. So when somebody comes along and offers to help you, you have to realize I must have done something where I put it out into the world that I needed help and then remember this just like you have to have Kerr's to ask for help. They had to have even more courage to offer to help somebody just you know without being directly asked. And if you want to continue to grow and move forward and to move forward more quickly when people come along and offer to help you, you have to really think about that other person I mean, how much? How much strengthen it take for that person to reach out to a total stranger or somebody that barely know and offered help them knowing that they would probably meet with resistance as long as we can put the other person's thoughts and feelings more into our mind, and then how we feel about ourselves because then we'll notice those opportunities when they come along, we'll take your badger them. And then one of the thing in that same area is a lot of times. People come in our lives to help us. and. We don't take advantage of because they don't fit the mold of the person we were expecting, and there's a famous proverb that says when the teacher the student is ready. Teacher will appear. Well, the one thing more people need to know is yeah when a student is ready to teacher will appear but that doesn't mean teachers going to look like a teacher. The teacher may be your garbage man. He may be a person sitting next to you on the bus going to work and back you know it may be the guy who comes to your house to fix your cable. You just never really know when you're going to run into that person who has the WHO has wisdom to share with you that will help you either you know solve a problem that you have now or maybe realize that there's more inside than what you thought that you're capable of more than you thought. So you know you have to keep your heart and mind open all the time. For. Those teachers that are going to come into your path or if you want to think of him as angels because they show as the Alabama Song says, they show up in so many places where so many faces and we really don't know where we're GonNa meet those teachers. And they generally do not look like teachers. I love it I. Love It. So I want to get into some commentary that we're coming through. From a Eric Petra Thomas. Saying, great to see maximum on here reversely met him through Super Joe Pinto. He also says we had a friend that was losing his eyesight and they run a business. Needed help seeing screen reacts next for helping you give us lots of great information on technology. Also says. Regarding your comments price, there's no way for someone to expert help you have to get humble. This is priced in the way of for someone to extra help. Same thing. So price. And I and I like Eric I'm looking forward to having him on podcast is in the middle of doing a string of podcasts I think the goal is to do twenty seven of them in the next month I, forget the event he's celebrating. If if he hasn't already asked about being on your show, you should definitely reach out to him. He's he's a he survived a gunshot. He has been wheelchair created a clothing line needs produced music for many artists and I think the Detroit area. He's just an amazing person who I'm very blessed to have gotten to help a very small little bit of a year ago. And I'm serious if you if if you have a spot unique. He's actually got a hold of me this weekend. He will be on. Down the line for sure. Yeah. I he got a hold of me for sure. So that is already done deal. You go I'm sure. You know that's the thing. We you know I've brewer didn't have the answer to his question, but I knew some people might and I made some introductions and I. I've asked about a couple of times to see how he's doing, and we almost got him on my podcast last year. But then I had some some other stuff that was was going on in my business and we of let it slide but I was very happy to see him and Joe Pardo's group this week as part of a virtual conference I was speaking at and so looking forward to. Getting him scheduled on what's your excuse was well, and and he's, and he's one of those guests who reminds me that you know Max your story really isn't all that impressive but it is your story and you've inspired so many people by telling it. But you know I have real comparison. I don't have comparison is often but eric. Eric is one of those guys who you know like, yeah, you know. and you know in the beginning when I first people I started telling me that my story was inspiring I had difficulty accepting them and actually starting to to go into to share my story more because I had seen some of these you know very famous visually-impaired people out there who had done. You know much more difficult things I have like Eric. We here who's climbed Everest and Ramos Doors to completed the idea rod and. Solvent who I mentioned earlier but eventually, people said, you know Max you have a built in excuse if you decided, you wanted to sit on the couch and watch TV eat junk food nobody would say nothing about it but the fact that you show up when you have an excuse, Roy encourages all the other people who don't have a built-in thing that keeps them from accomplishing two goals and yet they don't check any action his sleepwalk through your wives. So in a it's it's Eric is just one of those people. It's a great reminder to focus on your own journey. and to tell your own story and really something I like to make sure I mentioned often is don't wait until you believe your story is good enough to start sharing it because you could be robbing people with the opportunity of changing lives by letting people know what you've gone through and how you overcome your own personal struggles. so So I have one last question for you before we get out of here. Oh Yeah. Very Patrick Thomas says twenty podcasters in the year to celebrate twenty three years. Is Twenty three years since the injury he's looking forward to Maxwell for sure. So Last question for people In A. People people who who have seen your story. They want to. They want to do the same things you're doing. They want to to be as productive and successful or however you want it but they're going on the same lines as senior same journey. And they see you? And they see how you you've done for for for not only yourself but for others that you serve. Can you give them? Some simple things that. Must have some some must dues. To be an authority. In your space. Well one thing that comes to my mind is an old adage of baseball and they say whenever you ask a famous home run hitter how they did it they always say they'd never tried to hit home runs the only tried to hit the ball hard and let the rest of take care of itself. So. As far as becoming a personality or brand or anything like that I would say it comes down to just doing the work. Living Your own story in your own message and letting people decide to to like you and emulates you or or not because there's over eight billion people in the world. There's still only a small fraction of the world that's sway sharing their stories openly to encourage others. So I would say you know just worry about being you and living your best life with the respite take care of itself but as far as practical things go. I would say every day. At least one thing, no matter how small and in fact, in the beginning small things have more valuable more value than the bigger accomplishments but do one thing every day no matter. How small move you closer to your goal. Kick one thing that you're doing now at least once a week. that. Isn't helping or serving your purpose and stopped doing it. Reach out to at least one person and ask them to become part of your community because as we all know, we are the some of the people we associate with as well as the Bible says, the ones walking with the with the wise or become wise. So. Reach out to at least one new person and that person could be me because I'm always in the market for a new friend and connection to see where that's going to take me in and the other person. And you know at the end of the most important thing is find at least one thing to feel good about our. Let's say one thing to feel grateful for. Awesome I appreciate the just incredible stuff. I'm. I'm glad you came on because it's just the perfect perfect type of. Content for the audience to understand that you can't do this thing alone. I kind of try to hammer it in. But you know sometimes sometimes your message does the ears some less than what is coming here to to confirm what I've been trying to sail along. It is so true. It's not just that you know we. We aren't meant to do this by ourselves. It's meant to be a journey team effort. I mean look you look at some of the great fiction that's ever been written about you know big adventures you hardly ever see it I mean is one person all by themselves? I mean. Other than other than The guy in the movie. Castaway I can't even think it was really good film where there was a you know friends, enemies You know one I think one of the reasons why the Hobbit is such a compelling story is because you know it starts out with the guy who has to be dragged out of his whole and by the end of the story, he's saving his his his. His his friends traveled with him or. One of the reasons why so many of the the biblical stories are so compelling because you know one, they're honest and two yard. We ever see somebody doing it by themselves, not quite often that other help for them comes from God but still the best stories. Are Not so stories, the best adventures are not so adventures and the most successful people in the world, very, very, very few of them are. Totally, solarmax doing all by themselves. This it's more fun going to get there quicker. You gotTA struggle less. You're going to pull out less hair. So maybe you'll have more when you get to be my age. So I'm glad to help you make the point. Hope more people not only get it but start doing it and start telling people. Hey. Those people who look like they're a one man band doing it all by themselves don't this too. Awesome. Awesome. So One. Comment from him says, Green interview great start the week Monday motivation. So. Please tell us right now where people can find you after the show, right? Yeah. They can go to the blind blogger dot net. They can also send an email to just ask at the blind blogger dot net. They can ask Alexa Google to play the blind blogger or point. What's your excuse? If they want to listen to the podcast they can also find the what's your excuse show on Roku Knob TV and OBI TV. But like a good entrepreneur, everything always goes back to the website. So whatever draw know anything about me or what am up to go to the blind blogger dot net Awesome if those who are itching to learn more about building your your authority platform, please go to the dealer dot com get on the list, joined the list and build your platform. We're here to help you out as much as we can with even more information going forward as we finished our digital product giveaway this weekend. There will be more giveaways promise people you mean I miss I miss be. Laying, this all. What's call? Let's call it audible here for anybody that's listened all the way through to the end. Okay. Okay I I offer an eight week course where I teach people how to be the next rockstars podcast guest. It's interactive. Eighty Kluge question answer sessions and appearance on my podcast in four show bookings along with social media promotion their interviews great thing who as a thousand dollar product on my website. And for anybody that I don't know how you usually give stuff away. But the only people that qualify are the ones that listened all the way to the end. Okay. You figure out who gets the WHO gets it? I'm going to give away one for free because I want to help somebody tells her story to me. There are so many people who have great stories that want to do podcasts or radio shows are they. WanNa do guest posts. They don't know where to start and you know if to teach people from my, you know seven years experienced during this on both sides of the Mike and and help them grow and help them share their story. So the rest of the world can be inspired by that's what I live for. So you figure out who I'm GonNa work with and let me know. Okay. So look this is wherever made the comment. On on this on this on this post. make a comment there, and we'll pick a name out of the hat for people who wanted to take on this thousand dollars course valued at. What's named the course again. It's called eight weeks to podcast guess Rockstar and if they want to look at the actual coursing, go to the blind blogger dot net slash eight weeks the number eight. I sure. Right out here so that people know I, appreciate that. I enjoy doing if one of these days I'm GonNa get to be one of the big boy podcasters and I'm going to create a special link for when I want to give it away and. have one for each podcast host. But for now, you know you just do it the best way you can at the moment and you get better going forward. So in fact, you know not always is offering this going to help me meet a new person with a great story, but I think it really teaches. Overall approach life which is. You do it. Do as good as you can do it today. You'll find out tomorrow you screwed it up well, then tomorrow partly. So. So so anybody who wants to get onto eight weeks to podcast guest Rockstar. Just say pick me and my facebook profile Youtube, the pairs are or or twitter. or My facebook business page. So sorry I hope I didn't just make your life horrible no no. Say Pick me on on this post and we'll figure out We'll. We'll go from there on that. Appreciate you guys appreciate you so much. For coming through here and I appreciate you having me also appreciates you. Squeeze Mehan, when I had trouble with my with my scheduling. And just to just to make sure I don't forget When I come on the show I real- I realized that you put a lot of your heart, your time, your energy and your money, and to give me a platform to share my story without people like you. There would not be a the blind blogger or what's your excuse thank you so much for having me and please keep up all the amazing work you're doing your show. I appreciate that. Thank you so much maxwell. I wouldn't have a great show. She wasn't for fine just like yourself coming through and showing their authority. So I appreciate you so much as well. and I, just wanted to everybody know that. You are here you are the projects. We want attach authority to your name so he can sell more of what you agree that because the world need your gift a right please share it build it they will come and that's the rep for this this this episode of the thirty. Project. We will see you on the next one shortly. He's in godless. And that's a rapper, this episode of the Authority projects. Thanks so much for tuning in, and if you like with, you heard, we want to hear from you subscribe rate and give an honest review Jaren tell your friends. So they can hear to an even more authority building tactics be shared a sign up at the authority letter, Dot Com, get free weekly content, and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an a Ha moment from today's broadcast just remember it's your authority, build it carrot and they will come until next time.

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How to Build Two 7-figure E-Commerce Companies on Amazon w/Bernardo de le Vega

The Authority Project

1:04:01 hr | 7 months ago

How to Build Two 7-figure E-Commerce Companies on Amazon w/Bernardo de le Vega

"All Right, ladies, and gentlemen. Girls Feast your eyes in tune your ears. It's that time. Again, we are live with another episode of the Authority Project. It's the video podcast dreamed on Facebook Youtube Twitter and periscope where we talked digital marketers, business coaches, and creators of all kinds on how they built authority and Mayor. Field and how you could mimic their success developing authority building your audience, and attracting clients to your own business. Now, without further ado, let's bring to the virtual stage, your host Brian S Arnold. All right and we are in the building. One. GM. On one virtuous. With my new girlfriend here, Bernardo. Vega I hope I got that right? Is that Your Michael and say begin that. Correct. Awesome. Awesome and. He says he's here today to help us. Build. Not One but two, seven figure at least one. So Your e commerce company. On Amazon and this is a of a brand new thing for us because we haven't had anyone here on the show to talk about Amazon. We have an ECOMMERCE people in the audience, some listeners in the e commerce, but not specifically about Amazon, so I got. I'm very excited to have you on the on the show today my friend. How's it going today? Going really well. As well, you know busy day on both sides so But you know absolutely would love. You know really love talking about Amazon and in terms of building two, two seven for companies. Obviously. That's something that I've already done right. So I the first one was a beauty company and the second one was a food meeting kitchen plans company both which I sold. So yeah. Awesome. Okay. So my first question on A. Little bit here but tell us first of all Bisley who you are personally and professionally. Yeah. So mine is Bernard de la Vega and I am I'm originally from Mexico a parent wise I am half. Mexican. Half European but I I've lived in the US for since I was eighteen. And Yeah you know I love talking about business. At one point, I was a professional salsa dancer before that after I got school I used to work in finance and financial services consulting a corporate America. I one point I was like I don't WanNa do this anymore I dance also professionally and then I went into the entrepreneurship route. So I run a little bit. Crazy. and. Then with Being Entrepreneur I've had to ECOMMERCE companies and now currently have a tech company, which is Kinda like a tock for podcasts which at the end we can we can talk about if you want. No, we're GONNA talk about it right now. So tell us. What product are you currently working on just go ahead and yeah. So my company. Is called Fiesta and is basically tiktok podcast. So basically, what it is is you can record your podcast with a video conference like what we're doing now but the cool thing is there's a highlight button. So every time you know if you're interviewing me every time I say something interesting you click the highlight and grabs the last one minute of the recording. So then you don't have to go and edit the cliffs after right all then like short clips already done as soon as the interviews done, and then we have a mobile APP that is kind of Tiktok for podcasts. Aware has like video newsfeed with all these video clips, and then it integrates with Alexa because it creates flash briefing, a flash briefing is kind of like a mini. And then basically people you can say. Alexa. Play Fox News or CNN or whatever whatever news outlet that that you that you like instead of saying that you'd say Alexa Play so-and-so last briefing right? Play flash briefing, and then so we have a number of different flash briefings, and so you get ideas like business ideas, motivation ideas, you know marketing ideal sales ideas, and like thirty or forty second clips, right so our platform is really like be giving the podcast, her the ability to record high and highlight then create those like really cool like video clips of what attributable over social media and then be able to take advantage of Alexa so that your audience can really here follow you like on a day to day basis would like these super short clips as well. I looked at it for a second but I didn't know you can do all of that. So that's That's very interesting. I. Got many questions about that but. Not Now but later but. That is more indefinite dot was supposed to be but. I I WANNA I, WanNa ask you what led you. To Amazon misfire is selling tangible products what legend to going onto that platform and knowing the I guess. Not Trinity but just like the the pathway for you. Yeah. Yeah. So I actually. So like I said I used to be in Financial Services Consulting and at one point I was like and then I danced professionally for a while and I was like okay I need to go back and can always go back to dancing but I don't WanNa be thirty five or forty and still be sort of dancing you know. Anyway so I come back. To because I was doing this in Europe. I. Come Back and say, okay, I'll in and I saw a friend saying I just made ten thousand dollars online last month and I was like work from woman I was like well, this sounds really great I want to do that. So I didn't reach out to this friend it was not so really of a close friend it. was just acquaintance and I literally went to Google and typed in how to make money line, and this was back in twenty, two, thousand, thirteen, and so my first experience with Internet marketing in sort of like everything that is that is your Internet marketing or digital marketing ver ver people call it is was with multilevel marketing, right? Well, multilevel marketing where you're not really selling a specific like. Product. You're selling the course itself right? Right. Other people joined so. Obviously I left that long time ago but in the process I learned quite a bit and then a one point. One of the guys who was involved who had had already left he was hey, really good at these facebook ads and this and that I see you're having great success because I posted on facebook and this, and that is why don't travel real business I'm like, what do you mean I'm like I would like to have a real business. You can you can white label private label products on Amazon. And it's really really cool business and you can really sell real products and at that point you know after doing like this multi level marketing for about ten months for a year, I was very ready to move on. To. Saying that over again. So people were. told you to do about white leading to tell maybe some people don't understand that this. White label or or private labeling means that. For example, if there's a supplier, say I want to say, okay, I want to have my own products. In this case I'm GONNA use the example, the exact product that are very first product. So our very first product was Argon oil, which is really great for the hair. A coconut oil is great but even. Supposed to be better. So Argon oil so you say, okay, I want to sell all under my own brands. So you're not drop shipping and you're not selling somebody else's brand. This is under your own brand. So you to do that you say okay. So you need a few components you need the oil right and you need the the bottle, the label, and obviously all this put together right and obviously also in the box if it has a box, right? So you need all these components. So basically a private. Labeling is basically where you kind of like you send all your all those components to a manufacturer and then and then basically you're able to sell it under your own brand right so basically, you're like kind of like outsourcing the manufacturing. So in other words, we weren't doing the manufacturing ourselves. Right you you. You grab the the ingredients from different places and you have a bottler that puts everything together, and then you you sell it on Amazon and therefore it's pretty easy to get a product going on and you're. Building it from scratch, and actually a lot of really big companies do do private labeling you can you know some of the massive massive companies and that means that the manufacturing is done by somebody else's it's not done in house and therefore it just allows you to get started much much faster and it's called private labeling. I think a an easy way to to to people to understand that as like in a grocery store or what have their own label of products it'd be. Say. It'll be Wegmans, but it'll be the brand as opposed to every other brand that they sell it right? Yeah exactly. Yep Okay go ahead I. Didn't take you off your your no, no no no problem. Yeah, and so we started you know. So he was like you should go into this and at that time there was a very, very good course that taught you how to sell Amazon I. Think they still have it but it's not so popular but back, then it was super popular and it was called Amazing Dot Com and I learned how to sell an Amazon and so I had this school I would say advantage because I learned how to sell an Amazon with the scores but because of all my leg multi-level marketing. kind of like experience before over here. I I learned how to do facebook Gadsden, Google ads and Youtube Resin all sorts of ads and landing pages in email marketing. So when you combine all these inter marketing skills with selling on, Amazon, we know how to sell up your cell central count how to. Get a find a supplier and how you listener product when you combine that, and this was kind of like the right time to get into Amazon. This was in two thousand fourteen. You know things started obviously the first product didn't go so well. With any entrepreneur you're like, okay I got this idea of everything go really well, it didn't even even with my sales but but I remember I was like okay now I know when not to do this list let's go after a second product and the second product did well and then the third product which was an idyllic for like you know like I rank -als and Dark circles down absolutely did like killer for us. That was the one where once once we started selling well for that one and we're like, okay, we are serious really something because we started selling two hundred fifty units per day right and we were like ecstatic about it. That was that was really exciting, but it was certainly like a little bit of a of a of a process there. And a Lotta times when people ask okay, we'll how what's the best way to get started? Kind of with ECOMMERCE you're just that's that's the main question. Yeah. So. From the start is in research is a sewing what you already like. What what what do you? What do you suggest for people who are just starting in they love Amazon. You know like I do I love it was on. And you see the people you see that you know. You can tell that if you're buying enough Amazon deers money to be made there so. So, show you. How to do it from from scratch? How would you suggest people do it at this point time? Yeah. So here's the way I would approach it I. I would actually learn the skills I before choosing the product I because I think sometimes before like okay, I want to sell this product whereas say like. IPHONE case right something like that. and. So they go through the whole process of like, okay. Get the product they figure it out. They don't line youtube all sorts of different things and they're like, okay, the find a manufacturer maybe go to Alibaba. Alley. Express. Her. There's a lot of different resources and then they launched the product and then they're like, okay. So now, how do I market it which is, then I would say there's two parts right to e commerce there's product development, and then there's distribution right you need to get both right there's a lot of times people spend a lot of time in product development to spend all this time thinking about the product and they but they don't know anything about distribution. So the way I would. Go about it is to think a little bit about the distribution part I and therefore develop those skills and by that I mean come like what I did was to get really good at facebook guides and Youtube or instagram ads, and to do that, you can actually do that without having your own company first. So you can basically learn about how to do those those things and then you go to a restaurant or like some like attorney's office or any sort of small business. And say, Hey, I want to run your facebook ads or any other e commerce brand and say, Hey, I want to be an intern want to be you know get a job. Even. If it's like a little bit of time, but if you're able to develop those skills are really how to how to really get good customer acquisition. Then that's a really good place to start because then once you start looking for the product, you'll always you're already thinking like a marketer and not like whether you're clueless about it. Right? Right. Well then then you're like, okay if I'm selling an iphone case then unlike like okay. Well, I, already know from like all these marketing that actually liked instagram ads work much better than like than like facebook ads and all these things and therefore because it's Instagram, then the packaging needs to look like this because that's what were is gonNa work a lot better for the instagram therefore the because of the instagram influencers and because of that, we're GONNA. We're going to put this insert, which is very much like people talking about like like. Instagram so. In other words you're working backward because you're waiting. Okay I'M GONNA go really heavy on instagram because you already know what would What works best. In. This kind of for these kind of products and their. Within your whole product of product development you're working around like, okay instagram instagram instagram or it could be like youtube or it could be Tiktok or it could be any other platform that you're going really heavy on or it could be like blogging, writing me maybe maybe you're if you like like a Seo more high but if you approach it that way, it's much much better. You'll get much better results as opposed to developing a product and they're like, Oh, well now I think we're going to have to lake you know like. A social media page on facebook. Instagram Youtube tiktok everywhere, and so you know and then you know fifty followers on each page where you know almost no one's paying attention and you're like, okay, this is much harder than I thought. I would I would say is get the skills I the marketing and the distribution skills, and then once you once you become really good at that, the product would product to sell. Well, actually, it'll come pretty naturally to you because a lot of times most people which I'm sure you've had a lot of times people say okay. But I don't know what product to sell and to me is looking at it the wrong way. Okay. So so yeah. So now I can tell might be some people scratching their heads because people are thinking now. If they're doing e commerce on Amazon. Is Isn't the point just to put it on Amazon Amazon Market for you or put it out there. So explain the reason why you why you're saying that. They need these skills in order to really I guess. To promote your product that just. So. So so kind of explain why it's not just about. Putting anonymous. Do whatever. Want. Yeah. So selling Amazon also there's there's there's there's a lot of things that you need to know about one is. One is the product listing, right. So in terms of the product listing, making sure that your products thing is good on there. There's a little bit of like writing good copy, right so that sort of the product. CELTS. So that's one good copy in terms of of your product, and obviously like I said that you gained from skill. One thing is to say, Hey, you know by iphone cover for this and this and this, or you can say like you know like just much better, COPCO. Copy where you're talking about. You know this iphone cover is is phenomenal for. This kind of specific use case where you're targeting leg. You're really just know your audience and you go after your audience with that copy, right so you're not just writing generic copy your writing bay targeted copy, and again you'll learn that if as you start doing more marketing then obviously there's the PPC right? which is pay per click. So that's also very important for Amazon. So when you put your products on Amazon understanding keywords. So if you again going back to the iphone case or like okay like. Target like I phone case right I three X I've phone case for. And all these different keywords and then really looking at okay. What is the best way to do this keyword research but more importantly how to test or these right? Because a lot of times also people people who are not marketing forget that marketing is a process that process is testing. So you usually target keywords and then for you test them and then as you test them, you're like, okay, these work these don't work and you keep going. So all these things that I'm talking about things that it will make you much better like stand above the competition. So writing good copy. Getting good at. which a lot of it is is a lot of sort of just knowing the right metrics and knowing how to test all these different keywords, and then of course, putting certain of like insert in your packaging, right? Like you know when inserted that they open the product and say, Hey. Thank you so much for buying a product you know for maybe for an extra free product, go go to this website and you know and connect with us, and then that way they give you their email because one thing about Amazon is you as a Bryant don't own the customer, Amazon's it. Therefore, if you put an insert and you can get something enticing for them to put in their email all of a sudden now, you're building a list of buyers. and. List of is is really really powerful. Then just a list of like any sort of any sort of emails right away they're just prospects. So you want to build a list of buyers also really really important. So those. Explained why that's more important than the more about why buyers emailed us are better didn't just getting any kind of email this just just for a few minutes. Yes. In terms of the the the bias and that's one of the things that we did really well with with our beauty company but. Like a like a regular email is is if you have a facebook GATT right, you put a facebook ad and said, hey, we are selling a. A. IPHONE, cover right and so if you're selling and so you get say like x amount of people click on your ad and then you get X. amount of emails. So say you build a list of like five hundred emails right and then those people say from those people you you maybe get like like. Those five hundred, twenty, five people to buy right. Then you know you still have four hundred, seventy, five people who didn't buy and you know they may or may not be interested. So so that list is, is you know? You have a whole lot of people who didn't buy when you have a list of buyers. Right is these are people who have already bought your product therefore the WHO's always the easiest person to sell something to is the person who's already bought from you and that's why the list of buyers right so when you launch a second product, right? So for example, when the new iphone comes out. Is it better to have like if you don't have this buyers list, right, you might have go back to this list of five hundred people and send everybody an email and you might get twenty twenty five sales from this new new whenever the new iphone it. But if you have a list of two hundred buyers, you might send them an email and you might get one hundred and twenty, one hundred and fifty buyers because all these are people who have bought your product. Before and you've been able to you know they your little they know you and they you're like, oh? Yeah. I bought this for my previous iphone. So that's important. That's over buyer, and therefore you know going back to Amazon thing you would do that by having an insert in the product, right so if you just if somebody buys your product and your here's here's the product, they buy it the iphone cover and that's it. Then that's great but they'll probably forget about you. ABLE CAPTURE THEM AGAIN That's what it's important. So it's very important as. Know when you're doing e commerce that you have have really defined like your total list but that you really have separated your list of buyers because that lists the buyers is extremely powerful and a lot of sort of markets just just completely don't don't care to do that. Right to really like segment their list the buyers I got I got a craze example just just from me today. Where I was I'm not sure I was targeted on instagram. Man. It was like a little Lava lamp was the there. There's something that's new type of Mike Mike that you can put on your on your on your shirt. and. So yes, that's something I'm really. Interested in that right now because I'm about to be doing some blogging prison. So. I got got an email and then today they will like you're interested. If you WANNA be on our. VIP. Late for buying, we'll give you a huge discount. Just put down one dollar. So. So so automatically, a Menhir buyers list is ingenious people right? Ingenious. What? Did. Not. By you saying that's what I'm on their bias now and they. Have a right now they have at least six, hundred, sixty, six, hundred people. In the facebook group who are VIP Louis, just incredible stuff. So I didn't and that's the thing for them whenever they whenever they launch a probably they've already that hundred. Identifying their buyers. If you put in one dollars. You're like, okay. Cool. Yeah. There's a Bay Bay. So basically, they're asking people say, Hey, raise your hand if you're a buyer or not. Under percent yet there you go. There they're doing. Well, they're doing what we're doing, right? So. So this this dive into more this Amazon page which your product. pitcher descriptions What have you seen? That is the effective in your in your experience of describing a product other some things that are like the side that you had that you should be saying this particular product or. What do you think is like a grabber and people who are who are going to buy a yeah. I think it's a that's a that's a good question. So One. Obviously, it depends on the niche you're in right when we were in the beauty space. One of the things that worked really well for US my my my business partner for that business. She, we actually used her as the face of the brand right and so one thing that that happened on Amazon at that time I still happens pretty much today is you have a bunch of people, all these images and their us all the stock images, right? Would you can clearly see them like. A stock image of like these random people, right right and when you would come to our listing, right? That'd be the little bit of like this theme right in our our the name of our brand was right up beauty a mean meaning beauty goddess in Hindi right and so you have you know Christmas which is the The Hindu God and brought is the beauty goddess l. of Hindi, right and so but basically in my burner she was her heritage was from India or therefore that's why also one of the reasons why we call that way but. In other words when in our in our in our listing, we told the story, right? So we use her pictures and we say, Hey, you know she used this when when with her with her grandmother and so we try to tell the story about why this can care why these essential oils, and so there was a nice story behind it with with the images at the bottom were like there's the middle middle part, which is the enhanced branded content right where you can put a lot more information a lot more images in like the middle part of the listing. And so it just it just stood out because again, there was a story behind it and we also tried to say, okay, here's what we're doing with some of the sort of the the money right. Also, you know have like some sort of charitable causes if you want or not. But the the the just kind of goes back to what I'm saying is beginning marketers will try to just put. Let's put the product I have three images of the product. Let's just grab a couple of stock images of this this random girl girl. This this like like. Holding the bottle or just kind of like you know like Photoshop on there and then and then so people the customer smart, right like okay. We're. People. Okay. This is this is a brand here, right so there's The element of brand. So I would say definitely, try to tell a story with your brand and as I said, one is acquiring the skills and once you go into the product development, try to say one obviously you. WanNa say okay. I really like I really want to sell this product because I'm passionate about it right I really liked beauty or you know I really like you know sports I really like this and then try to build the building some sort of a story around it and then within your marketing tell that story. because. That's how sort of people can can really resonate with an oil you know offset. In Your Amazon listening you need to be able to really be able to communicate that story and the ones who can do that. Well, definitely your your your product. We'll certainly stand out and the other one of course is one hundred percent reviews right which which I'm sure everybody knows people. Amazon you start looking at all the reviews in the scenario. So. That's all. But one one important thing about the reviews is. You have to have a good mix of reviews not all positive of course, because people are like, oh, there's something off here but and that obviously more more positive than negative but having a good mix of of like eighty five percent positive and like you know ten percent negative is a good mix right? So all one hundred percent positive reviews is also not a good thing now that you know you probably have it. It just builds trust to have that good combination of reviews. Now do I'm glad you put the foot because I'm avid Amazon buyer look I I buy almost. Not Almost. But whenever I look when I when I want something I, go to don so. I always think that if this product doesn't have at least four have stars. I don't WanNA, buy it. Have you ran into into that today in Zaire about wanted to get a certain amount of stars in order for your product to sale or your experience. It doesn't matter how many stars that you've gotten. As far as far far far up products sailing for you. Yes. So usually you WanNa get in, you know with with Amazon is it's tougher now because Amazon won't give you a before us to be able to give away product and exchange for view now obviously can't do that. Kicking. Samples no not not not. If if you give our samples and those people leave review, not really because those are it's an incentivize review. So. Yeah. So so the best way the better way to do it is to start selling your product, have the insert and then reach out to these people like. You maybe like ten oil like maybe twenty, ideally twenty or thirty percent of the people who buy your product reach out to you from that answer. That's why the insert is good and then with these people, you just make sure that you can either offer them some other product or something. But at least they need to be able to buy your product. I if they've got your product for free is most likely to be incentivize review if they bought your product, I then you're able to, you know that's where the insert comes into play. So that's a little bit of a trick there. But that you know in launching on Amazon but yes, launching product on Amazon is tough because of that. Is just the first twenty reviews on Amazon for your product are the hardest ones if you can get around that initial twenty reviews then you're you're you're off to your off to the races as I would, as people would say. Yeah that was like one of my question because like. Amazon just like anything else you mean with Google whatever platform things change. The things that to be able to get away with in the beginning of Amazon is no longer the case so. Are there some there are some things that you know that people might be thinking they can do to Amazon, but they can't now any other things that you can you can think of. to share on that on that Yeah but. You say all on the Amazon side or on a different platform Amazon on Amazon I mean one of the things is is sometimes. To launch your product right. So so the the the hardest thing right now on Amazon is to to launch a product. So there's there's always in a different ways of launching a product, but the best way to launch a product. is to have an audience, right so say. Oh. So here's the I know it's Kinda like the chicken and the egg, right? It will like okay. Well, which if I have one then I you know like I did one for the other one. But what I mean by that is if I am going to release a some sort of like exercise product, right? Maybe like say exercise bands which are now very popular. So women really like the exercise because it works on on their legs and their and their, but right which they. Like all the women are into that especially on instagram right and so say if you if you really are want to sell some sort of like that Kinda. Like product like that then create content around it, and ideally you create content around that I and therefore even if you can build a list of like one hundred and fifty to one hundred people where you say like, Hey, I created like a little course or like little like Youtube series or something that your audience kind of resonates with you so that the moment You launch it at least you have a even if you have just one hundred and fifty people that you know have watched your videos and say, Hey, we just launched on Amazon right. So something like this, where you you, you just have a little bit of a strategy say okay if I'm if I'm selling supplement just say, hey, here are three ways to. Do, make smoothies and so you make smoothies and you Kinda your share these short videos on Youtube. To videos like, Hey, here's this mood I really like it has banana has strawberries and it has this especially ingredient has avocado and the way I make. It tastes really well because I put this in this ingredient. So therefore, I'm getting all my things, but it also has up Mocatta, which is great for the skin and so people are like, okay, that's that's a cool trick. So now people were kind of like. Like trust you and it doesn't need to be this massive list. All you need is like said, one, hundred, one, hundred and fifty people because you're looking for those initial I twenty twenty, twenty purchases. So then the moment your product goes live, you just tell your your, hey, my product is live and you're not you're not and your they're not. You're not saying, Hey, go by for free and leave a review because that's not allowed. But you you what you what you do have is you have you have their trust and therefore they'll go buy. Your product, and now you have your and you can again put the insert say, Hey, thanks so much brian the product and now that you can leave the reviews and now you're off to a good start. So that's how I would I would do it. Nothing really complicated. It's just building that small audience with some sort of again short youtube videos or short instagram whatever you sort of engagement, and as long as you can. You can do that by when you launch your product, you can get your initial reviews and now you're after a good start. I want everybody to understand what this man just said. which is the essence of this podcast. If you see it on here for me all the time you also hear it on you'll hear on the altro build it, share it they will come. So He's telling you the bill owed. Just a certain that it doesn't have to be much just build it by by build a list of people who are potential buyers or hopefully hopefully buyers in in the future by doing simple simple content that is related or associated with what you want want to sail in the future some. You know hopefully more of interest to you obviously but. Share it, and then they will come as a simple formula and he just simply showed you that very quickly. So I want to go into the next question, but is there a category of products but you'd think so more. Or faster than others. Yeah. So I think also it depends on kind of like the way you want approach it. Right. So in other words would by by that I mean there's the there's the very low price point like fifteen twenty dollar products right and then there's more like the sort of like the impulse buy kind of products. The again, also the the low price point. Then there's more like the forty or fifty dollar products, and then the more like the the hundred dollar products right usually. The the kind of like the high volume of products are within that Kinda like like fifteen twenty dollars because they're more impulse buy. But usually on those, it's harder to build a little bit of a brand right around those goods just like the buried to entries very low income. So but there's you know there's there's a lot of sort of different different examples. Out there one of the products that I thought was really cool that I was like Oh man that's such such a great idea is, for example, people who love pets. and. There's there's a little like this device. I saw it on facebook out the other day I was like man if I if I was doing ecommerce right now, I'd go after this this product besides the and had so many comments right and so. It was this little device that you. You put the ball in and just shot in shoots the ball, and it just makes the sort of the the the the the dog. And therefore, the video, the video was so funny because had these the super cute dogs and the amount of comments on the video was just really really great right Todd that where it? Hey, if. If you like pets make it a product that is just like engaging, and then you can get really traded on the marketing, right so something like that there's this other product I saw. That turns like and you know for people who are like you know like parties drinking. But that that you know the it's like this. This turns any like either bottle of champagne or wine or whatever, whatever it is and and you can spray you. You can spray it right. So kinda like turn the bottle upside down. But it was just very like like the video of it seemed like Vailab Bay cool. So it depends on what kind of person you are. If you're kind of like good on camera, then definitely go for a product that you like shooting videos for. and. If you're more on like more reserved, you not somebody who likes to be on camera so much. Then I would I would really Goo Goo a lot more research on like Okay Lemme go after this supplement or let me go after this other other other thing. where? Like I'm going to spend a lot more time on on the research on the. Development of the product. Then like on having this release call in Super Super Funny Video. So a lot of times that also depends on your type of personality, but to me is is. is those kind of things it's either you go really heavy on product development and and really come up with the just a superior product. Or you own product that is not so superior. But that is just very fun and then you have really a lot of fun with the marketing and whether you know like if it's a younger audience like you do like go heavy on Tiktok and just a bunch of funny videos, right? With with the product. This pet one or like inflatable things those those kind of things and if it's and if it's a like some sort of like an iphone cover where it's a lot more commodity than say, okay, are you giving money to charity right and then the four that can be a really big angle say for every we sell right or is this made with some sort of special material? That you know that you able to to find somewhere. But again, like the lower priced items are harder to to to sell but I would say. That that's what I would say. So I have people I got I got so many questions. But. People who are you know? You're listening to this show who have their own products they they make their own products but is there a way for them to? GET INTO A. Make, a make some kind of hey, with that with them, making it on their own or is there is there a better way to do that? Since you know I would assume it takes a long time for them to make their own products and try to sell it on a on a platform like emas on. Well, that's the thing if they already you but you mean, they already have their own product right and making their own products, right? Yeah. Yeah. So if they already have their own product right and ideally what what? What I would do if they would sell so say if they have their own product, I imagine they have their own website is that correct? Yes. Yes. Yes. Then what I would do is say, Hey, we have our own product and ideally you know for example, if they're using shop by then other. Fi. Say That yeah. Yes. We're using shop. So they already have the list of buyers. and. If for any reason like maybe next next time whether it's like mother's Day or Father's Day, or the holidays or whatever festivity that they want to do some sort of a promotion say, Hey, and they they can send out an email saying, hey, we're are going to launch on Amazon and because we are launching on Amazon, we are not offer a coupon code because. Amazon will penalize you but say the product usually sells for I'm just saying number nine, hundred, ninety, five, then say, Hey, we're launching on Amazon and for the first two weeks, you can buy the product on Amazon for twelve ninety five. So we're offering a really good deal. So you're giving a coupon you're just listing it as lower price on Amazon to get that initial. and. So like going back to what you're saying is you really want to get those initial reviews once you get those initial reviews. Then your product is has some reviews and then it's just a matter of like, okay like having a good product listing and then doing a little bit I would say definitely doing a little. Bit Of. The wear look at PPC on. Amazon, which is again, a paper clip is on Amazon as long as you're breaking even. Keep doing them in other words right because if you're breaking even it'll increase your rank things. The Way Amazon works is if you can get on the first page, ideally like within the first like eight or ten spots for the for that keyword, then you start getting a lot more organic sales and that's where Amazon I would say the golden thing about Amazon is is the organic sales, right? Because you're ranked sobia what Google is to search like if you put in the saying like divorce attorney, right you right number one or divorce attorney in in Miami. Now that I'm looking for one about. Ernie in Miami, and if you're rank on the top, then you're going to get a whole lot of traffic. On Amazon. So but in order to get there, that's what a lot of people are like. Okay. What how do I get on the first page? How are set one the getting the initial waiver views and to educate the initial way where reviews of that you turn on your PPC and keep going on the PPC until you get to the first page and on the PC as long as you're not losing money, keep going because some will be like, okay. But I'm not making any money like that's fine because once you get on the first page, then you'll be. Able, to turn off the ADS and you the they'll they'll organic sales start to kick in. So that's kind of how all the way to approach Amazon is you have to keep going until you reach the first page and once the organic sales come in. Then it's like then it's like Evergreen radio sales just come in. But until onto the until then you need to go hard on that reviews and you need to really have a good consistent strategy on your PPC, your paper pay per click, which is bidding on the right keywords to get you to page one. Awesome. I want to. S Amazing. Stuff so far. Then I want to tell you about. Something that. Might, my sons are into phone flipping thing. And so I said you know. What you guys get into I you know. smartphone covers. You know it sounds good because they feel it feels like they're always going to be on demand by kind of thing. But their response was that is very competitive to stand out even that because they have had their brand of. Phone flipping I it'd be like a nice little thing to. Put on the side of the brand. But what do you say to people who in I think just the main thing to the argument is that But Amazon, CHIAPPA fire or any other platform that is hard to stand out a Yuban saying that is unique. Unique on their naked you making your own brand that kind of thing. But is there anything that you can? You can help them as far as you know trying to get through? In the categories of being. You know standing out. Above the crowd. Yeah Young. I out a couple ways is. Stand out in some way. Right. So there's a couple of ways to to do that. One is with a much better product. If their product they're selling is not much better. That's fine too with just really really better skills, which means they're incredibly good at instagram match or facebook ads. So that's that's another one three day just like little Li like get really creative and start doing like really like creative videos, like for example, like videos, and they can grab the raiders and post them on other platforms. So it just like literally like. Just funny videos where he just like hello hello and they just starting to each other like I'm not talking to you like in just just silly silly things they can do that will just get get their get their audience would be like Oh these guys are these guys are kind of like then they start doing collaborations with other influencers and like okay yeah. These guys because they sell. Thank you know sorta like iphone covers and then they sell these other extra accessories we know then they get into maybe like selfie sticks or like the. Full portable like those full Montebello, the Selfie. Thing with a ring light and all these other things. And they can. They can do funny videos around that too and like Oh we have like. kind of like do like. Put like full circle of those around them and do like a funny video around there. So you have get creative you have to stand above the competition in some way, and so like I said either much better product much better skills in terms of marketing. which is just customer acquisition like some sort of adds with a will for a going after specific platform like I said really good at facebook instagram ads or just being really funny like getting just getting creative. So they need to be they need to push one of those because at the end of the day you know like I said, it's. Like Jerry says, right Gary says everything right now is attention arbitrage, and so if you're able to get people's attention you're winning and that's why he says every company needs to act as a media company. If you're getting people's attention you're winning. So therefore, if you're making funny videos and then people are like looking at you, then you can start selling them stuff. Running have people's attention then it's hard right and if you don't have a much better so much better product is heart and if you don't have much better skills than it's hard so. Those those I would say one of those three things they need to go after one of them and get really good at one of those three. Okay. So I know we're up against the here. On the hour here. So I want to. Go on to the point where people don't have any products. We'll go back there. Okay and places to get products I know I've been through this little bit is always Alibaba. Also it was also other places where people can get proximate up from manufacturing so forth. Talk about can you talk about real quick about? Getting products that you know aren't your own, but you still want to be in the market in some way in market on Amazon or other platforms. Yeah I mean one of the things is definitely one you have to look at those kind of product that you want to sell. So if you're doing beauty like if you're doing creams, you actually start in the US you don't. You don't need to go to China and then you can say, Hey, this is made in the US right so something like that. So again depends on the industry. One of the things I would say is definitely platforms. Here's here's a really cool platform. It's called source affi- instead of spotify or instead of shop. It's called source FAI source of Dot Com, and actually I know the the owner. I'm not I'm not compensated any weight. His name is Nathan but his literally like it's like Yeah. It's just a great place to. To source different products because they have a relationship with a Lotta different company so cost you a little bit but. then. You know you kind of going straight to Alibaba, but they have they vetted they have better to supplies and they have people based in China so that you know they'll. They'll look your best interest because a lot of times if you go to Alibaba and you just reach out directly to a Chinese supplier, many times Muniz happened to me many times. They don't really have your best interests at heart rate and they're like, okay so so Platforms. Like that. I would say source of. All the ones that just that's the one that that comes to mind. That I and I know that the CEO is a really really really great guy really really honest guy. If you're if you're trying to source your products, some sort of product from a from China, and if you're trying to go in the US, then go the US and obviously talk about it right say made in the US made. We pride ourselves on. On that, right so those those are kind of a couple of suggestions I would make. Some getting the products from these places and this has always been my thing. In shipping them to your house and then try to get a new ship those now to Amazon. That's invested. That's the route we're talking. So you would you would get the product you'll get the sample and as long as the sample is good. Yeah, then. You're like, okay. Then you work on the packaging and then you try to work on a small first order and say, Hey, listen I really want to get this going but I need to make sure that the product is really good and that all the you know the the quality is very good. So I want to start with the first order of two hundred or three hundred many times they'll say, no, no, that's not possible. That's. Not Possible, right. So there you have to negotiate a little bit. So that's always awesome. My cost you a little bit more but that way you don't start with like to because sometimes, it'll be like, no, the the minimum quantities, thousand units but anyway, you start with honesty and you get that ship straight to Amazon do not ship it to your house that at least that's what I would say some people still have shipped to your house. But I would not get them shipped all the sample. Yes. So you can make sure it's good but then two or three hundred units you ship it ship to Amazon the way it works is it just sip to La and then to the port and then for like by sea and then from La you. You. It gets package and there's videos about this on how you just go to Youtube. Because, obviously, there's a little bit of expansion, but therefore, it gets picked up there, and then all that needs to happen is then somebody needs to just deliver it to an Amazon warehouse, and then therefore, it doesn't arrive at your house and you don't have two hundred boxes. Like sitting in your in your house. Like okay now we have the ships to Amazon kind of thing. Yeah. Okay. Okay. This so everybody you got the blueprint. A blueprint the. Right the so I'm actually some other questions now throughout this up I, want, let's let's talk about your pivots of sorts with the fiesta applicant little more. What got you interested in making? This your own APP. In this very crowded podcasts base. Got You thinking dig on that wall to me is is what I'm doing for podcasters like four somebody who's new to podcasting obviously, it's crowded just like the e commerce space right to me actually what we're doing there's actually no one doing what we're doing with software. So software is so to me, it's actually good that the crowd they'll podcasting spaces crowded because I'm on the other side I'm building and I have my own podcast as well. It's called the next big pivot. So I am also in the soda in that crowded podcast Sir space but also in in that space in on the other side I'm also in the the software space with some sort of software that actually does something that no one else does, which is record which others offers do but then. You can have like I said the video newsfeed and they're super easy to. Cut out the like for example, like today when I talked about, Oh, you should use source of affi- to your products. You could do a clip on that or when I talked about you know like some of those sorta like building your skills on starting that way as opposed to develop in the product I, you can make a clip of that, right. So with my software, you would just take. A The highlight bun and then you'd have those one minute clips already created right so then you don't have to go back through the whole entire video inside a cl- like editing everything. So and then and then obviously there's the Alexa integration. So that's what you know. That's what are our platform does. But but to me is is again looking at an I don't know how much you know about this but there's there's there's this theory or does methodology of Blue Ocean. And Red Ocean. Yeah that's that's our plastic. Red Ocean means that there's a whole lot of competition and blue ocean mean it's kind of like wide open. I at least the way I look like the look at it. So the that's exactly right there. That's what would fiesta does right. So as you look at sort of the desktop are you can record your podcast highlight the best parts editing create a video clips for the social media and get feature on tiktok solid video news feed, and then create the the flash briefings and then joined the curated a briefings A. so in this case, it would be like one clip from my podcast clip from Europol has it in the clip from other pockets? Get in the mix of other and there's just another cool distribution channel. So Some I. I'm I'm impressed by the. It is doing a lot more than I thought. I expected. So yeah, for sure. Everybody should take it out on my podcast infringe friends on here deficit check that out. in. This question in a real quick. Talk to me about this new movie coming out you said, your. And use description what's going on there? My brother and I decided to do a movie my brother. He's a film major in he came to me and say artless movie. It's kind of obviously it's a long story but super-quick. I say all right. Let's do it We try to film it in. La The budget completely out of hand. So then I was like, okay, let's actually then the shoot in Mexico. So we shot it in Mexico on the border with central, America so on the border with with like Bill Lisa. In what Tamala? That's where where we shot it but still in Mexico and yeah, it's called Five. So it's actually in Spanish. Like. I said I'm half. My first language is Spanish on and so it's in Spanish and it's called five seconds and it's a little bit of a like a mix of over soccer is soccer theme of two brother. I talk but then it has obviously this whole like real like real life in Mexico is like poverty and what it is like to. Struggle. And what it is like to live life there with like government that is extremely corrupt and what it is like to live on minimum wage and and the the goal of a little bit what kind of what happens here with a lot of a kids try to like make professional sports right and then they if they hit it big with NBA and the NFL, they make ridiculous amounts of money but don't you know they're then they're like, well, what do I do now? Same with Mexico Mexico is kids go after soccer and then. This the poor kids, and some of these poor kids are unbelievably good at sports. Any reason they don't make it to the pros. Then what a waste for them is alive you know to live their life as you know making minimum wage why? So it's an show. Yeah. So that's what the movie is. What it's called five seconds it is in in Spanish but there would be subtitled so. I mean there are subtitles, but we are looking at selling it to net flicks hopefully. Soon hopefully. End Yet but against call five seconds. I would love to see I'm a big. TV Movie Buff Fan so that was. Really good. Obviously. Obscene in like Oh this is great i. think we got it. We shot it with actually no no. No famous artists I mean no famous actors. Yeah. We just like all these actors that we found in in the. Middle like a city in Mexico. On the border. With with Central America so not not a hub for it for actress by any means. Okay. Also that is incredible man. So Amanda Challenge here folks a man of many talents. Here I got one last question before we. Get Out of here. In it's based on a question that I ask all of my guests here just real quick. people see you they. They love what you're doing. They love what you've built. but with the what you're economists companies in going forward, which are APP and so forth. Can you can you give us a one two more things to to show them or inspire them as far as being authority in in that space what in just a few more things to show them that they can actually do it for themselves So I'll tell you super quick story is before I got into like when I was doing that sort of. The the multi-level marketing because I used to I used to financial services. Financial Services Consulting. Did the professional salsa dancing, and then I got into sort of exciting with a multi level marketing. But before that when I first started actually, it was very hard right. I took a lot of courses I wasn't getting it and I live by months out of a hostile right in this in Brooklyn and like like right by like bright you know like four or five blocks above coney island. But it was like one of the worst areas of Brooklyn odd during the winter it was it was just it was just a very bad situation, but my my thing is. I actually quite motivated. Then right because I was like there's something here everybody's buying stuff online, but but the thing there is. Think there is what's important to know is no matter where you are right because I've been in like really really at that point I drew I got myself into really big debt and I was like I I really not sure what exactly what it is. I'm doing except that I'm trying to learn this Internet Marketing Online, but the you know the. One thing is you just need to get started as soon as possible. I went all in. So I, you know depending on your situations but in other words if you have some sort of a job, then actually start doing like I, said the facebook ads for this or that or that you were the tick tock tick tock videos something that gets you. In the door and then as an really start, will you have to find something that you enjoy within Internet marketing right and once you once you find that what you enjoy, you'll start getting really good at it. So for me I like I, really like this Amazon I have other friends that are like, oh I, really like they just they. Just did facebook ads right and other friends I just love Youtube and then they focus on youtube. So find one thing that you like you don't need to start your own business i. but you go after it and then the once you find something that you like as you start getting better and better and better sky sports, right like you know. Some kids get into basketball and then you you really like and then you start you realize that you really good it and you just keep going and then eventually becoming extremely good. But then maybe other kids are like. Kinda but it's but then they like football a lot more. So you have to find something that you really like and then just go after it, and then once you develop the skills that's when you say okay. Now let me go all in leave my job. Let me live anything that I have, and then let me start my own business but. Like, I said, I've been in a position where I was living out of a hostile, no money massive massive debt. And just sort of hard work but it wasn't lake. You know one point I was like Oh yeah, I just transferred from these super comfy finance job to like making all this money did not like that, right? A. Lot of times people are like, aw but you're already doing really well. But yeah, I passed through this this really tough time as well, and so it's that transition that transition where you have to just just really like work hard and know that it it's going to take time. But as long as you just going and you build the skills, that's the most important thing you building these skills, you'll get their. Amazing stuff. Man Incredible stuff man. For those who are going to be listening later, just tell them where they can find you at the show real quick. Yeah. Yeah. So bill best places. Diem. Me On Lincoln or on Instagram. That's probably the best places just if you look up Bernardo Dela. Vega? On Lincoln or on INSTAGRAM DM's. Those are the two best places to to reach out to me, and obviously you know I have a FIESTA FIESTA? that. APP. And by tomorrow on my website for my podcast, which is the next BIG PIVOT DOT com so OWES DMZ in in my website and the website Yep. Nice. Awesome. Stuff man. Mix Tag that you're here now I a hundred you out there to get you in here. People really need to know e commerce thing and I appreciate all your content. Were it just just notch stuff men top notch stuff. So to have you on here. So. Hey guys. Hope you guys enjoyed that. Hope, you guys enjoy that incredible things or the any last words before we before we get in the show. You know if people are trying to start the podcast. that. Obviously that's that's what our platform is four. It makes things much much easier. To start the podcast because a lot of times you have to figure it out to like all us all these platforms have you ucsd you can record union you have your your videos, your videos, which you can share on different platforms, and you're also you know like start dating advantage over Alexa. And We also have this like all done for you, Kinda like offer that we are rolling out next week. But biggest thing is You know the platform, the fiesta platform really makes Pasquale podcasting so much easier also from for people who are looking at a just starting in podcast, right? Because sometimes it's hard to figure out at the beginning. Yeah absolutely. Incredible stuff guys. That is a wrap we went. Past the hour here but I I think it was well worth it Glad to have Bernardo here. It's amazing stuff. Please a lot in here. So you definitely need to go to the replay for for sure absolutely. So. Again, you are the projects. We want to attach authority to your name. So you can still more which agreed at build it, share it, and they will come. Simple as that. simples that you've heard it all throughout this brought this programming here. So take here and we will see you right here again on the next episode take your. Route. Thank you. Thank you. And that's around for this episode of the Authority Project. Thanks so much for tuning in, and if you like, would you heard, we want to hear from you subscribe rate and give an honest review Sharon tell your friends. So they can hear to an even more authority building tactics be shared a sign up at the authority letter, Dot Com, get free weekly content, and ongoing digital product giveaway to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an Aha moment from today's broadcast just remember Ke- your authority, build it here it and they will come until next time.

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Earning Fast Cash in a Crisis while building Digital Assets You Control w/Darren Monroe

The Authority Project

49:01 min | 8 months ago

Earning Fast Cash in a Crisis while building Digital Assets You Control w/Darren Monroe

"Aride ladies and Gentlemen Boys and girls. Feast your eyes in tune your ears, it's that time. Again, we are live with another episode of the Authority Project. It's the video podcast streamed on facebook youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority field and how you could mimic their success developing authority building your audience, and attracting clients to your own business. Now, without further ado, let's bring to the virtual stage, your host Brian S Arnold. We are live until the boys and girls we are here. got. You took difficulties unfortunately with the y five mind in and areas during this year Dan Monroe. Magoo back with me go way back if we're GONNA WE'RE GONNA, talk about that in this show quite a bit here what we WanNa make sure that you understand that not the only my talk about we want to He's coming in here to show us how to earn fast cash in a crisis in the crisis. While building digital assets that you control on your own I'm just GonNa put those little words in the experts there for you but. I'm glad to hear how you doing. First of all, how you doing today fantastic I am blessed and highly favorites glad to be here. Absolutely. So let's go right into it. I saw tell us who you are personally and professionally. Okay personally, and professionally will personally my mother and father were born in a manger and. Jesus never met never met I was on the planet giral and no no no. That Superman. Okay. Doesn't I'm a native New Yorker raised in Chicago and they say shot city and basically are all my life within a band played and then got kicked out of bands because I kept asking all the marketing questions and next thing you know we're back to school. Ended up working in marketing and through you know through school and a job at universal turned into a whole lot of opportunities where I was working for Universal, DreamWorks MCA, Lionsgate Def Jam Motown, as well as basically a lot of film companies, lot of music companies, and later on during that time, a lot of celebrities from jail Scott to Jay z Eric. limpest get Nelly Furtado you know a whole. Bunch of rockers, jazz people, hip hoppers as well as. A. Last you there. Can you hear me? He, now. About that basically I work with a lot of people in the rap rock. Jazz. Hip Hop. Era and basically I was working at I heart media. which is largest radio station owner in the world doing marketing for everything from the NBA, NFL, Mardi Gras, a lot of big stuff right and all of a sudden Hurricane Katrina showed up at actually Brian to this very bumped. It's been fifteen years and you know they showed up and I'm allergic to dine. So I left in time. And I ended up in. The in town suites in town suites in San Antonio Texas yeah running away launching websites from there and you know from there from there on I started doing courses thanks about proxy about ten years ago he was like, what are you doing? What are you doing Darren? Should be training people and. And basically, that's where that turned into saying. Okay. Well, I, guess social other people, web stuff and marketing and stuff instead of just running my own lease based sites and the rest was history, and then you know I think maybe like two years maybe two years after that less than a year. Two at the most, that's what we ended up meeting at an abandoned I love Vegas because I started getting active in the marketing circles before then I've been doing market folly celebrities in big companies billion dollar whatever's and building our brands radio and Yada Yada. and I ended up. Doing that. Over the time sold over a hundred thousand products program services across one hundred plus countries made a lot of money loft, a Lotta money by the. Money. But it wasn't the typical stuff he would take. It wasn't due to that. You know sniffing on white stuffing and and and strippers in Lamborghinis staff was just regular stuff in vast in. Not knowing what to do because it was new money you know you make new money and they they got experienced people told me like, oh, man, that's nothing I did this that and the other I mean you're supposed to lose several forces over and over but. God I can't believe I lost that much money. How much money but it's like crazy. I made mistakes through but I'm more of stronger Ford. So here, I am helping people in all sorts of ways You know really trying to deal with a combination of crisis, an positioning themselves Brian that's my story, and I'm sticking to it. I love it. Love it. So you took US pretty much everywhere. We don't have to go back to your journey is already there. So yeah. twined. But let's go. Let's dig dive into. We don't want to go to. Work Journey started. This the students let's do this. Because to me, there are different from me. There are different online universes. I I conduct, categorize them in this way. Is. The marketing. World. I, call them. The car is a digital marketing world for me. Is the start of world. Does the influence the world to me? Where do you identify right now within those two groups if at all right now Here's the thing I I didn't tell you that but I I had written I was a contributing writer for Forbes. And In that opened up the door for me a lot of people in the startup world and in Wall Street. So for Wall Street to to start a world to main street Yeah, I was doing the marketing thing the first time I got the first time I did digital marquis was limp biscuit in ninety eight. So it's like, I don't you know identify a one hundred percent with the people who come in and say they're gonNA, make a product and go out and they're going to do that like okay. Cool. You know welcome to our world but. I don't necessarily identify. With, that I have my own space in the sense that you might think is helping people get their own digital assets, the performing free. So my foot is in each one of those spaces from different perspectives, influencer in the sense that I, just from my journey for fifteen years in my own business in twenty five years marketing and branding for billion dollar businesses some of which went on became my clients and then the. Flip side of that is going into digital space. I basically have seen it all the good the bad and the ugly man you feds horror stories here. Then pass and began do that and talk about it, and then when you talk about the startup world, I think we'll all in starter but I know what you're talking about the people talk about the heavy you know the the Unicorn startups in the startup companies and being. On crazy that having this. and. What happened is a bunch of the digital people ran over everybody into the SAS World Thinking, Oh, I'm GonNa get free and it worked out well for some and others is like. Any. For you you should be anywhere near that. So yeah, right. So I'm considering be all three worlds and then a couple more thrown in. Okay. Got It. Okay So so let's disappointment why we're here. So, we're in a crisis not with lots of brought to work. A lot of people electing out of business work as well. I talked to my my my friend the other day he's like his his businesses is shot right now because a lot of it is. Events. Where he made money. the people are trying to pit as best as they can. If you're entrepreneur I think people. Are. Your your entrepreneur at heart. Knowing or knowing that it's got to be some of the ways to to to make money. So. How can we bring in cash? We're all about here to ease our minds. In going forward while we go through this, go to these moments of prices. Floor. Okay well, let's let's talk about your friend for men, and that's a great example. When you think back to the Napoleon Hill book, he told this story about a guy was a grocer and he was trying to keep his job but you know depression he lost his job. So he took correspondence courses to become an account of a county, a bookie, a bookkeeper and he could still couldn't get a job. So we figured he do. Is You know just do bookkeeping but not just for anybody he did he pivoted and their bookkeeping for little small grocery stores that were barely survived or trying to survive who needed they not these to watch the numbers for them. But they you know they were willing to pay that and the way was able to deliver that he didn't have a company but he ended up doing is he put the company he ended up putting the company. In his truck. Now, this is the nineteen thirties man, which is really cutting edge 'cause back. Then they didn't have Bobo. Services Yada Yada so they ended up doing that. And in and it was really great because now he was able to grow his business for a very small group of people in pivot bringing back to events. Even though the guy is is having trouble doing a person alive events. Virtual events have soared through the roof because people are still looking for that value in the services that they provide though it could be a variety of things depending on what kind of defense he has. What people have to begin to think about is, what is it the senior talent skills, knowledge experience, and what can you put in there and turn that into money? So your talent so you things that you never thought you know that. People, say you were good at strangers say you are good at they always gave you compliments over the years friends and family skill. The things that you might not even think about because you develop them over time, it could be computer skills it could be skills in a certain software could be something that you've been through that. You could share with people and then you talk about knowledge is stuff that you know you don't have to be certified know everything but you can teach people. There are people right now who aren't certified teachers in their teaching teaching. You know you've got Saudi Robert, half a billion dollars and sure enough he has zero of certification in anything A. Psychologist crazy because they're. Certified to do that. But the reality is, is that the guy is is killing me he's doing great band he's not certified, but he has a passion forty does any noses stuff now? It's. Is something you've been through I have clients who are helping women get through mental abuse and working out groups that she. Created a group where we have models where they teach them that I'll talk about those models in a minute but the idea Bryan is in everybody watching is Hello to the people said low to us the the the deal is is being able to do it in a way where you can package these things whether be a talent skills, knowledge experience and being able to present them in three key method so I mean you. Look at it like this bill will right now is the pandemic it's not the beginning of the end is the end of the beginning we're still in the middle of this financially October everybody. We're still going to hit hard times in the in in in the stock market in the marketplace. Because right now for my sources speaking of startups and other people Hello how you doing guys the the from my experience. Is that we're in a scenario? where the real numbers have not come out, you know we have fifty million who've fifty million applied for unemployment just to days opening backup doesn't mean people have a job we still have almost fifty percent unemployment, but they're scared of putting the numbers out there not because politics but because of panic economic panic in the lowest vacancy. Rates of major I'm talking about luxury places not let alone regular places they see rate in apartments. It's been the highest amount of evictions in the history of the United. States. People are dealing with some rough times and the question becomes what is the quickest path to cash short term cash flow short-term belong term how do you turn that into something that you can grow in sustained and get long-term with so I? Mean that's that's really that's where we're at the ideas this implode from your intellectual properties and all of you can everybody can you can turn that into money? This. Okay All right now as. Met McWilliams coming in here I appreciate you matt saying. What is it that people tell you? What's really interesting about you is is a suggestion as well. So well, now he says, ask yourself what is. What is it that people tell you is really interesting about yeah and that's usually a talent many times. You don't realize that you get paid for that. You're like, okay. Yeah. Whatever that's not a big deal and what I ended up doing Brian is working with clients in an talking to them initially like okay do you realize that talent and do you realized passion for it? If you have passion for in talent the question becomes Will People Bhairab they already buying this out about what you think about what they're already buying I. if they're already buying just don't have a copy of your copy your version of it yet right? Right. Okay. So what is let's get to a point where? What is a digital asset portfolio says you? That's a good question. That's a good question man Brian you smarter than I thought. Okay I'm. Yes. Joy Forgive me. Go ahead go ahead I'm sorry no. You won't even. Matt put another thing of his favorite said, what did you struggle with? But now enjoy success that is another way to look at it as well. So. Yeah, yeah, that is that is I mean again it's what you naturally do have passion for. That's the real thing. You don't have to work hard working hard work hard working smart. Here's the thing I wanNA put out there is that a digital asset portfolio looks like this. You're having a combination what I would call multiple tiers of income multiple tiers of cash flow and use multiple tiers are coming in three different core methods started from the bottom up started from the bottom. Now, we're here we go to start from the bottom line. Is a little bitty secret that I teach that nobody else teaches in the information world and the it comes down to this. Small micro payments less than the cost of net flicks. The whole idea is this everybody's doing membership. It's what I'm teaching people to do man is how to do micro memberships in a way this automated to saves you money. So I have clients right now who have seven hundred members in any given Nick Niche for instance, the person I'm taking up right now it's crazy crazy conspiracy bill. WHO's one of these survivalists prepar people who basically you know Brian we knew a lot of those people meeting them at the event pepper people. You've got to prepare yourself. Guy Has seven hundred people paying nine dollars ninety five cents a month this month alone. He's been clear over seven grand and he works forty hours. I've taught him how to work forty hours. A year. Not a week not a month a year anything. He said for forty hours a year on ammonia. Okay Yeah. Okay. Alright any hardly has a website. You don't even need a big website or anything it really comes down to this and Brian I've talked to you about this and you've seen be talking videos and stuff about the. The idea is that you created this small micro at the grows over time happens is you get four or five, ten, twelve, fifteen, twenty, thirty, fifty members but here's the secret one you've automated the delivery via an email is like a newsletter but. It's even more clever because you have audio, you have video and here's the incredible part. You can do the Oprah model where you turn that into an opportunity to take other people's resources that you've done the resource on you've done the research on and do and I used to teach people in this call list of nominees. But you know the problem was they needed coach because pretty much one hundred percent everybody will mess it up even if I told him because it's A. Nuance that's very specific but the idea's this everybody you get nine, ninety, five, build every month you automate email every once a week that goes out to them. They're getting a very specific thing that's where everybody messes up very specific me and the great thing is they're pre making the emails go out. So every time somebody is signing up there started with email one in work they way back. But the way that works is if you do three to five emails, are you know? A A week you like fifteen, twenty, a year you're done in a year. Let's say you do it three emails Saturday ten ten weeks, Saturday twelve weeks you got more than half a year's worth of content and everybody comes in they start with email number one and it grows and there's a specific way that you market in open it up. So that's one thing that's just one thing that's at the smaller levels what I call the Bo-bo level. Okay. Twenty thousand, dollar Car Volvo. Chime in here real quick because. People are automatically think about okay great. But. Are. You saying, are you saying with the with the automated? Automated System that you get you building on on top of what what you're trying to try to show that person throughout the entire year is that correct? You're basically giving them. The resources things that they can use right now, tips, hacks, resources, they can use but what you're saving them as a lot of time and you're talking about a very specific subject that otherwise they would not have had. So go into specifics and you go into specific niche or Micronesia sub niche. Then all of a sudden you're break, there is something I teach called small in scope a right deepen content online format inconsistent. Delivery that's one asset that you could build. But the great part about it is that you can bill that over and over again and here's the big secret most people don't know those people since it's under ten dollars will stay there forever average person stays anywhere from a year and a half to three years versus a membership that'll get six eight months maybe a years worth of content and is automated. So I'M NOT A. Short is my next question about Richard Retention so that Dago let me say okay because I'm a mind reader and I know these things. You adjust thinking about the number twelve I'm telling you that only happened. You might not have even thought that, but I'm telling you in the future right now. Okay. Here's the second asset. Tops. That's a no brainer. So you've taken a workshop, they need the record live like this or you end up prerecording it and you can teach them on something. For instance, I grabbed all my former people who were former clients and people I worked with at DreamWorks Lionsgate at Universal and Sony, and I taught them how to become the only authority for three day session and the idea was I brought him in and crowd funded at twenty five dollars didn't use the website just crowdfunding it and you can sell. These virtual workshops in a variety of ways anywhere from twenty, five dollars to five hundred dollars a pop, and you open that workshop every other month or maybe once a month if you want an opening up in enclosed and you end up charging that money and you can deploy it, but it's not like launch Ya'll this way then you die down you just do a little small many launch. I've got people across the world doing small many launches where they open up, they make their money, they close it up in. The third asset you going to create is a premium model premium model means that you're charging over three granny. You're charging three brand from doing the following things you're delivering a tran. A At what what, what, what we call is a information but transformation as my friends brush says I totally Stola he don't know what you're talking about the one stolen. It's bad. It's bad. But anyway, it's like information is transformation and the idea about transformation comes down to this listen if you saw something on a specific mission specific area and you'll give them tips. That's great. But the transformational people need that stuff. Now, let's give you an example relationships. Toxic relationships got a client who started a micro subscription for toxic relationships, but he could do workshops is well on specific. Subjects like what is your escape plan from crazy or how do you begin to attract better people into your life and get surrounded with positive people so that you're not being open to that toxicity. A premium example of that is working one on one with somebody a weekly or within a group coaching and helping them out weekly. Listen you guys are GonNa get through this. You can make it through this focus on the plan keep for you're going to be okay having that group focus is something that people will absolutely pay a premium for yes I know before you ask Brian, they will pay in a crisis. Remember this this fight despite there being a forty percent drop in the united. States. Along in GDP, we're talking about roughly a lot of money. We're talking about eight trillion loss that means they're still quote trillion in the marketplace in the majority of people are buying online. By the way they're buying in the thousands and tens of thousands and so on. When you have a combination of several of these were they beat micro subscription, the virtual workshops were in basically showing people how to set those up as well as the premiums being. Able to have the premiums, those combinations are GonNa always have you with one. You're not depending on what source to you having multiple sources in assets. You can feel without taking a lot of your time or needing a big staff in three. The idea that you could pull five, thousand, fifteen, thousand dollars or sixty thousand or her name thousand insider twelve months is not a crazy thought and the idea that you can expect that three five, ten, x Israel because you have multiple assets, you get one hundred percent of the money you control it none of those MLM's or corporations. Yeah Yes Oh. So there you go. Great. Stuff. Great stuff. Great stuff. Is there how. So MLM's therefore, I started having problems. I'm allergic to work, and for other people's money instead of my own, my brother, there you go. There you go. I love it, and I'm not I to be a big proponent of you there. Doesn't. Love it are addicted to it almost to a fault. But that's the. Money's right right. So. That's another another show somebody back come on his show in in debunk that know but So the thing right now. Click. It. All sounds great. It sounds great thing. I think what happens right now is that people are still in Oh, so much that was MLM. Multi level marketing or or network more leaving. Yes. So. There you go. Jeremy. multilevel marketing network marketing. Amway in every other company in that inadvertently von yet and they're great products those guys are selling I'm not one. that. I'm simply saying they they're real but the problem is you get a small. Commission. So the problem is why you work in one hundred percent five percent of the money. Bigger. They'll go ahead. No problem we have to get that in there somebody as a question we get deliver so yeah, right now the point right now I want to get into this belief right now because. There's a thing where. Is a struggle because people are I sing? are a place where. They don't like generating money. They see like the only way really just to go back and get that job find something. Because they don't really believe in. You know maybe maybe they don't believe they have. Enough in themselves to sell and that kind of thing. Don't believe that this can happen for them. This is go get the job be safe. Be Comfortable. And then maybe one day side hustle goal. In Life. So So. Tell us what you think about that. All. Right Y'all ready for this you already this. Lay down some deep deep stuff on you right. About that in, here's the thing belief. First of all, let me point out the truth somebody who sold across one hundred plus countries of last fifteen years every country not just in America. Every country has taught us to be poor why? Because they want us to control they want to control our GDP their GDP countries, GDP jam, they're trying to group they're trying to have US compete in the truth is we got a contrast we gotta think different we have to get to critical thinking and critical thinking is this in a world full of abundance we should not be just working one source of money. It's insane. It's easy to go back to your safe place because what you're fighting right now psychologically is over a hundred years of psychological conditioning brainwash. She told us that we have the work jobs that we have to just do one source of money that we have the vote to our safest place and the people who are telling us that many times people who love us nothing kills a drink quicker than a well-meaning family member a friend they love you but they mean, well, the irony to this, the contracts to this is that they don't come in and tell you what to do if you were. In the army and you were trying to deal with deal drill sergeant who listened to the drill sergeant or your Mama you. Love Your Mama Indefinitely. Your. Mama loves most that Anita giving you the best advice for the situation in hand. So hear me out this I'm just saying to you that it's possible not just possible but more than probable for you to turn cash turn opportunities. There legally from your mindset, the people around you have not been trying for that because society surroundings and even yourself are battling. The reason that is is because companies make more money countries make more money by not getting you to critically think about your situation. That's why you're giving up all your money to the banks to the 401K's to social security here in the United States of. Well as abroad engines, you're giving a ball your money because if you critically thought about things the way you would address not only you're finance would be a politics would be way more death and will cause them to be in control. You would think twice about what you're doing financial in financial independence is scary a state number one thing every country in America abroad every any other. Country in the world has no-one asset they have is ignorance. The next next asset that they have is stupidity stupidity is not better but doing it again, we're all guilty of that but the reality is this. If all of these people you see who are successes, who made it majority of them started from nothing forms did a study of the top four hundred billionaires people who are. Sixty five, seventy percent of them were people would be came to mind contributing writer former contributing writer for. Sticks you look up yourself, sixty, five, seventy percent of those people started with nothing. So you might say run to your safe place and hey, that's your call. But the is I think spiritually the God is calling on you to live your life just like I think that's call it on me to say this through this medium through Brian to let you know that it's time to get free don't be free. You know whether you're black white green purple whatever your background is it's a wake up town and this. Is Opportunity. You know another word of Chinese for crisis as opportunity opportunity is always wrapped in crisis. If this is happening to you, I'm not saying, don't go and get some emergency money absolutely gets an emergency money, but there's a short term plan as a long term plan. I got a client right now who's working uber lifts doing what he's doing he's building his own micro subscription model and this is a good one to eve working on Bryant. He's working on doing a micro subscription model for baby daddies in how Would, be father's. Deliver Fatherhood. Erica it like whoa and he's targeting some specific. But the point is this. There are people you can earn extra money and you can turn that into something you grow in the fulltime money. Yeah. You gotTa Hustle. Right. Now. Yeah you're discourage. Yeah. You upset yet that happened. Yeah. Also crisis has hit a bunch of people all of us but the reality is this is that it is possible for you to step your game up the first thing you gotta do. Stop Listening, to society this training to be poor to stop listening to your family unless they're talking like me, they don't need to be listened to a you love downing. You don't love them any less stop listening to people who basically enisa situation. Don't matter like I say if you in a war and you got drill instructor, you've got your Mama you listened to your Mama or you get killed or you going Into the instructor and get that done. So you need to suspend your trust in people who are not qualified. To give that conversation saying to you is that yeah, you frustrated angry but here's the thing I want you to do is get out of your feelings get into your focus. So here's the fate address the fact of what you're feeling the okay with the fear be okay being uncomfortable but I swear to God on behalf anything everything I love as well as got itself that absolutely the Air is an opportunity. To, come from the large amount, the largest amount of wealth transfer is happening right now in it's not between people already have money people already wealthy is between people who don't have and people who have the largest mountain before this time was two, thousand, eight, the ideas this people are listening. If you know your stuff if you have your experience, you can get out there is so k. that you step out I. Don't mean you don't do uber lift like I said gotTa Find Do Uber. Left but he's working he's got the short plant but the long term plan is going to be out of that bad about ninety days working with them yet on the situation veteran. So if you've got to do a media stuff that's fine but you know what it does start with belief and I'm telling you it's possible I'm telling. You on behalf of God, it is possible for you to get out of situations. The question becomes what are you willing to address believe yourself yeah. Share what strategies which yeah talked about different methods, multiple tiers but the reality is is that you deal with those multiple tiers of those multiple fears. Are you let go and move forward and get empowered in what you're doing? That's what you do. That's ripe pastor. Paula. We. Pray the we know what's going on the whole idea is all of you out there you could this the reality you. Is this you're GONNA be uncomfortable. You're uncomfortable. Now why not me uncomfortable working toward Joe Dreams instead of being uncomfortable working in somebody else's working. Then you say well, Darren I need money now. Okay. Cool. You gotTA. Do Short term out. So you gotTa Work here you got do remote. Understood be building opportunities in there because we're in the virtual world, nobody's hold you back because whatever your background is what country you live in what color you are gender sexual orientation. None of that matters all people want is a solution to a specific group of people who have a specific problem and all you gotta do is speak with emotion impassioned. Great just believe if you believe believe what intention I'm not just talking about manufacturers to listen I can manifest myself being hundred pounds less again or at least. Less but manifest ain't gonNA mean if I'm CG's Burgos still not walking out drinking my water that manifestation doesn't happen. You gotTA manifest intention and remember don't procrastinate prognosticate one delays a dream one four tells it. You've got to this. Love so I'll see that fashion see see every. So often there come in just flow. I gotta get you on a stage for real. Motivational. So last question to you. Last question I, asked this all of my guests. In simply this they see you the love what you're saying, love your ideas they. They see what your your your background you've come from. And they want to. They want to do the same thing that they're doing it once they wanna they, WANNA THEY WANNA go in and be at your level the at your mentality you know in in, do the things that you're doing to generate, generate the the cash they want the lifestyle. So tell them. Just in your own words now. How they can do this. And be in authority or I. How do you say the the only Alleles? In your marketplace, you you that tell them, what do you want me to tell them again, just tell them in your own words how to get this done. And Not really expedient but just. How how to get it done? Get it done for real and being the only authority in their space. simply put up, put it down to you like this. First of all, I go back to that again on the leaf and of course, being able to have something to lead them to us you are glorified hobby. So you gotTa have something thou show always have an offer and at it's totally fine. You said earlier about selling stuff it's not really about selling. It's about making offers I mean was the last time the ice cream you've heard me talk about the Ice Cream truck man showed up as I want to sell you give your presentation little kid like take money. Give me ice skate will kill you you. Making the offers that sell themselves as far as being the only authority, it comes down to three key things you WANNA stand out from everybody you know like I. Say countries talks to be. One of the things they taught us to do is to compete and I'm a very competitive person. But the reality is this. You don't have to compete all you gotTa do is contrast. You GotTa do not dominate defense. You you got apple. You know apple is everybody loves you at me no argument the apple is a passionate bran trillion dollar brand, right? So Excuse me the idea with Apple. Is. That just like anything else that stands out they only have ten percent fifty percent of the laptop in the end, the and the. And the APP in the. Computer market. So what I'm saying to you is that it's not about competing about contrasting but countries they've talked that competing so they can get a greater gt gross domestic product goes masto product they want everybody competed. So it braves up all that stuff but the reality is are we gotta do is contrast. So what ways you gonNA contrast in the next seven days simply put their three metres to do that. The first thing is you have to talk about the. Miss do the mythbusters. What is this in your industry? One of the things I'm telling people about fast cash crisis is the ability to charge premiums as there. But Hey, the ability to charge small money is there to there's this great battle between charge charge less I'm like charged both you got Vogel, which is a twenty thousand dollar car belly two, hundred, thousand dollars and you got a two million dollar car what are they all in common owned by the same company? You can definitely market on different levels in that. It's like a luxury mall you can do that. So what I'm saying is talent, that's me challenging that myth we also challenging the myth of the network multi level marketing or the list of people not owning your own digital assets. Now, what's the next thing you gotTa do you gotTa do the Taboo Elephants you got to address? What do I mean by that? Talking about the tough conversations I'm having some really direct. Conversations with African Americans about promoting other people's businesses except for your own and having your own narratives and being able to do that and tell you that you need to own your own starring. In fact I've been basically tell listen you digital share cropper mainly you're working somebody else's often you don't own it and you building their platforming. Bro It's very taboo compensation. It's a very touchy conversation even the look on your face when I talked about the I love like oh Yes, a touchy compensation. Old It. You knew you in your niche you gotta be willing to have taboo conversations in speak about guess what it's GonNa make you stand out when you speak intelligently about it and you speak from the passion and you you're willing not only to endorse what you believe but enforce which you believe believe in defendant. So that's the two things you have the busing. You got the elephant taboos room talk about the stuff that's already been talked about nobody was talking about the third thing. Final thing is develop your own tried language. Hey, of the averted seth Godin tribes, the things you've got to understand about the tribe languages, seth bones, other book. We're all weird which is a great book my one of my favorites because he's talking. About how we became these big industries, and now we're these little biddy tiny industries the more you go Super Micronesia better and you stand out that's let flicks. starbucks is biggest problem those little biddy cafes coming from those little bitty micro knee subscription services coming forward. That's where it Netflix's biggest challenges in starbucks. Biggest challenges will in your case you're coming out with your. Approach and and and you gotta understand what this really means. This means that you are coming out with your approach to communicating to your audience, your language. What do I mean by that I'm GonNa show you something especially if you anything if you twenty years or older, you know what I'm talking about when I say this okay. Now new not new made the force. Live long and prosper depend on a e I've said, some key things every tribe knows does you watch the television shows as you know about the different television shells so from infinity beyond the whole idea is that the tribe language that you speak in mine try always telling people we're not everyone business and that's okay. You know I'm telling people that you know mostly losing money. You know that's why that's the language I'm using for that. I'm saying, listen you need multiple Tiers Castle these mind language words what are your catchphrase words if you have a language did you don't sound like anybody else GonNa attract people I'm probably the only person who's talked to. You about multiple sources of cash flow or both people sources of income or multiple multiple sources, multiple tiers of cash flow, ultra tiers of income. Nobody's talked about that. The other thing is talking about the the lies that you think that don't really exist in your community. If you're willing to go to that in address that that's going to be big and the third final thing again, the elephant taboos if you're willing to have the uncomfortable conversations and I just had this with a client who's talking to the black community we were talking about the uncomfortable compensations they should have, for instance, an uncomfortable conversation in the black community would be homosexuality. Pedophilia. Or things like that. If you're willing to have those conversations and they are you know that we're conversations, you're GonNa go far. Go too far. Yeah. That's what it really comes down to. If you're willing to have the tribe language, people feel closer to you on develop some of that Brian really loving. Able to mythbusters stuff is out there saying, listen to all that stuff is wrong I'm different on different. It's not that I'm liked them on the number one I'm the one different. You know even me saying in my tried language I'm the only authority I teach people become the only authority in the marketplace mandatory not number one but the only hey, this is not causing rolls. Royce, and then being able to come and say, Hey, man. I'm GONNA MISS US I'm GonNa Talk About Difficult Taboo Compensations, and then finally I'm GonNa come out have a tribe language that's GonNa have you standing out in seven days or less because people will be like man? I never heard that they don't sound like everybody else don't talk like everybody else and at the same time that it will have those really deep deep deep deep deep difficult conversations without always blasting people but really talking about the solution just as much as the conversation the converse you know the the the. Controversial conversation. Yeah. That's what knows love you did all. You will stand out Gary Tyler. Love it I, love it. That's my do Darren. Appreciate your during the mad talker was when we get the flu. took him with a while this last two questions it got into a flow on newest coming. Seven. I was trying not be over. The next thing you know I got my care rest wanting. Is Immoral go with the Maga the value of what you're saying is just incredible so I really really appreciate you. Coming in on a pinch to he has new laptop. We got all types of my wife I'm going on a different camera today. It's all jacked up today but. One of my phrases is the content will carry you does it matter what it? What it is I. Mean if you're calling from a phone booth, if you're given good continent away or or sharing something of great value desk going to carry regardless. So I appreciate you thank you for coming through here. Thank you bubble. Before we get out of here make sure you guys get into the authority letter dot Com or you can text we are alive at four four to to to see that. To get to get on that list. Get on and get on that for the eight week we're in the middle of AB product weren't weeks six. We got three more weeks. Thank goodness for me so. Remote weeks. Of promoting my my podcasts aligned with the video stream that you say here. So take advantage of that. I think this were giving away Think it's another microphone. I forgot to get in their lap dances I thought you. Know. None of that. But it is a product get on there and and and go to that go to that A DOT com or Texas we are live at. Four four to two to. Believe all right so and get that going on for you. On that and we have one less guardia. People are just. Ll? So. That's your. That's your comment there. So A really. Okay. Yeah. So I know. I know we do this but you got to do this quake my brother. Last words. A WITHIN THIRTY SECONDS THAT Okay Everything I said replay it over and over if you got questions each me down road dot com, he reach me on facebook roll my name's all over the place that would mean any of you. You know you need some clarity on that at least be able to talk to I don't have anything to sell you have everything to help you get creativity in clarity and be able to to generally put good vibes out there but the be willing to believe and understand everything I said he asset from God from the heart you got this Money's waiting on you absolutely valid for his teaching. Trust me. He's going to show you some stuff real real talk training really good training in-depth in. He has a heart to really. Really, help you on your journey. Okay. That's from the heart. Trust me on that so I appreciate you man thank you so much and. juicer Yes sir. So that is it for this episode that's different episode. We will see on the next one just remember bill that share it in they will come. trust me on that guy building Gusta building something. All right. So take that to heart in going. We got what? Former former months of this year. The twenty twenty is a rough year people I know through year. but you can do it. You can do it listen to this like I said Jerry this is the free play. Listen to this replay in. You know you'll know that you have what it takes to get it done and it's like episodes already project. Take here. Be. Bliss. was. A HOUSTON And that's a rapper, this episode of the Authority projects. Thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review share until your friends. So they can hear too, and for even more authority building tactics be shared a sign up at the authority letter DOT COM, get free weekly content, and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an Aha moment from today broadcast just remember it's your authorities, build it here it and they will come until next time.

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Playing to Win w/Shawn Harper

The Authority Project

50:09 min | 6 months ago

Playing to Win w/Shawn Harper

"Right we're live man. We are live here. I am with Sean Hopper and we could be on this podcast today talking to a whole lot of football which is my favorite sport but other more series magic talk about. He's GonNa Inspire Inspire US like none other. Today's right Sean. Oh Yeah Today we're GONNA win and we're going to understand what it is to win we're GONNA play to win for ourselves and our legacy right. Well we'll see how good of a job he does today on this episode. I am I am counting on him. And we'll see we shall see on this sort of the Authority prajit. All Right Ladies and gentlemen boys and girls he's is tune your ears. It's that time again. We are live with another episode of the Authority Project. It's the video. Podcast streamed on facebook. Youtube twitter and periscope where we talked to digital marketers business coaches and creators of all kinds on how they built authority in their field. And how you could mimic their success developing authority building your audience and attracting clients to your own business now without further ado. Let's bring to the virtual stage your host. Brian S Arnold. We are back on the virtual state of the Authority projects. You are the project and we WANNA slept with thirty two your name so you can sell what you're great at in. We have a treat for you today and his name is Sean Hopper. He is a former. Nfl Player. I loved the failed love football all day every day. Like I said we can probably talk about that for an hour. But we're not here for that. We're here to to make sure that you finish off strong in twenty twenty but before we dive in. Please tell US Shawn first of all who you are personally and professionally personally. Shaun Harper personally a warrior. I'm a child of God. I don't hide that. I think that often is huge. And so what? I'll just you know go there you know speaking with. Your Voice of WHO? You are mentally spiritually socially is is is extremely important if you WANNA win in two thousand twenty and end in two thousand twenty one Born raised in the south side of Columbus Ohio Had had had a very interesting childhood. But I've learned how to rebrand my adversity By looking for opportunities in looking at it from a perspective of gratitude professionally like you mentioned plate seven years professional football with the rams with the colts retired. And now I Not only run. I have my own firm for almost twenty years. I teach people how to win. That's me I love it awesome. I am so excited So tell us right now before we go further in. Tell us what project. You're currently working on right now. We know what right yes short. I just finished my first Coaching course it's it's it's actually finished. It's so new that I'm not even gonNA advertise today. A Shaun Harper wins. Probably some time next week. It'll be up but I am so excited about that in house actually challenged because you know I cut my teeth on speaking so I travel in speak all over the world and people have been challenging me like you know what this great. You're able to speak great. You have a platform but you know what when you leave. You're gone you know where the books so I hadn't heard him get books like where's your courses and so I had my first course finishing s what. I'm working on right now. Okay great okay. So let's let's get into it. Let's get into it. Tell us where do you begin? Tell us your journey like what took it to this place where you're in the space of being on stage. You're doing courses now. You're you're writing books to inspire others the that all Derived FROM OKAY. So in order for you to For me to really explain that I have to give a little back story of my personal life of my upbringing. In a kind of forced a shift in my perspective ideology and my thinking born born and raised in the south side of Columbus Ohio. And most people think you know if you play professional football your business owner you must have had great opportunities growing up silver spoon in the mouth and you know nothing. Nothing I promise you. Nothing could be further than the truth. I struggle started early a as a a product of a single home environment. Mom was mom and Dad End in Butler made whatever you have as what she wasn't. She raised six of us all by herself. Amazing six kids. One house bathroom Mom did that. She's she's a remarkable woman Educationally I really suffered a had to repeat the first grade document with four to five learning disabilities by ten miles in the fifth grade. I was kicked out of two schools for disciplinary issues Left Highschool with the one point. Six two accumulative Jeff. Nine Alesi T. A. in fact I didn't even start in a well. I barely started in high school football. I wasn't honorable. Mention all conference all city allstate or intergalactic. None of that in fact I would. I would sit at the banquets now. The other way in the back eating at nasty court on blue and guys are getting into audience. Awards and I was just so upset. I wouldn't I wouldn't tell no one but I was extremely depressed. Angry in in fact. I was voted most likely to fail in. Know right here From graduating last in my class in academics I get a phone call from junior college two year school in Iowa. And you're like Sean. We want you to come to Mason City Iowa. Junior college to play football coach. Believes you have this thing called potential. You know what a that and a I go to the Cornfield. The cornfields of Mason City Iowa in the first year at the junior college. I sat the bench the entire season. Not One play and I remember calling my mom like mom I quit. You know I give up. I'm done know know I'm I'm expecting Montlake. Baby you try come on home the opposite boy state you. You Ain't coming home like what are you coming home to get violent. Just just things in home. No don't get stale way and sometimes that shift is good for kids and so going into the second year. I had a conversation with myself and the conversation was more on the lines of you're right or they're right. You don't have the education. You don't have the accusation. You horwood football you suck right now. Okay There's no way you can be successful right but you can win. You can win and the moment I made that paradigm that shift in my mind you can win. I begin to look at life differently. A beginning look at life as a challenge to begin to look at opportunities that I've never seen like I begin to macgyver. Life right and I went from sitting on a bench with the winning mindset that I was able to adapt if you want to expand on that to being you know junior college hall of Fame All Region Full Scholarship Indiana University draft any. Nfl Pick in fourth run to taking the same concept of winning and bringing bringing it to corporate America. Unbelievable unbelievable okay. So so all of that with all that back backdrop. Tell us we're tell us where this title lane to win. Where's that what does that mean to us? What that means is that in my opinion. This is just my opinion. I believe that success is for Suckers Kaz. Success is a man made concept. You weren't created to be successful. You are created to win with the first thing that they did is. They changed the title from winning to success. Now that they've changed the name they can. They rebranded it now. They can define what it is. And now you're chasing you are chasing this bank called success when you're meant to be successful and there's a lot of depresses I'm sorry depression in your pursuit of success. A lot of energy in your pursuit poverties in your pursue could. You're spending all your time energy and money impressing people now. I know I have a lot of naysayers right that. You know Sean Crazy. So let me just say Talk a little bit about that. Why is it that you mentioned football? Why is it that By the way what's your favorite team Patriots New England Patriots. What the New England Patriots? Okay so let's say that the New England Patriots. This could be a real life example. Let's lost every game for the next five years. Now you remember with the stadium was like in how you could not get a ticket when Brady was in New England right announced imagine the Patriots lost every game for the next five years. Okay you could probably go down to the stadium. Pick up a ticket for a scout under calls in walk into that stadium if they win every single game in cam gets his act together. The team gets on point. They win every single game for the next five years. The governor will be hard pressed to get a ticket to seem the Patriots. I think about that. Why is that because from a cellular level our DNA? We are attracted to winning okay. Gambling is a multi billion dollar industry. Why is gambling a multi-billion dollar when I fly to Vegas people sitting at them slots all day successful? They're going to win gaming kids. Play these video games like the parents get mad at. The kids know it's tapped into its tapped into the dopamine release is tapped into who they are they are attracted to winning like a moth is to light. Think about this for a second if anyone's hearing me right now you're a one the two the two to three million sperm cells that fertilized egg. Now they talk about that. Motivational speakers mentioned that but really think about. They were pursuing. They weren't trying to be successful. They didn't have their business cards on the way they were trying to win. Data around the third or fourth grade. They introduced a new concept to you about the time you realize Santa Claus Ain't real. They introduced This this concept you called success. The problem with success is that success is not static which means that you could be New England New York and have four million dollars. You I you take that four million dollars to downtown Manhattan You take that same four million dollars to buy you poke now so now. Success is not static. You're never satisfied. You're never content. How many people you know who are just content. Yeah Yeah Body. Yeah so when you live your life from an actual winning perspective now when you speak your actions everything the your your your your entire being is moving not just not just the intellect in your will love it. That's great. I've never heard that before. I liked that the win. I got it. I got it already. So so what do you feel are the biggest things holding people back when you know just like just like in any football game when you're the when when when the momentum when you had the momentum when you don't when is a lot of it is mental so what do you think is holding people back when they don't it when they don't see it yet when they don't see There so let me say this came when when when they have dreams the days the months even maybe the years go by in it's not yet realized and they feel like maybe these are the cards. I'm dealt okay. So one one of one of the main struggles with success is that they not only tell you where to go. They tell you how to get there and then when you don't get there they don't have an answer for it so on the success model. It's sorry it's great education great network you went to mit while Blah. And so we're going to force the whole student. Loan thing down your throat and you're gonNA work real hard. If you do all these things then you'll be successful. You know what raise your hand out there if you followed all the rules if you did everything just right look at your life like you know what? I'm not there so so when you jump on a winning platform the only thing that they give you a lot of times are the laws are the rules of the game. That's it. He's the rules now. You do what you have to do. You do whatever comes to you. You think outside the box you focus on teamwork and that's one of the biggest gyms in. Winning is winning forces collaboration and teamwork. Now think about this for second. You know you can really win at life. If you have a team how come teamwork was never taught the only time they really teach teamwork is in sports. Obviously and when you go in you after you get out of graduate school I mean after you get out of your going for your Ma- your Your your your bachelors. Then you go for your masters. Don't even teach teamwork then a collaboration. And so they have little groups and they will not pay your eighty-five grand. Then you know whatever grade the group gets you get okay but why? Why are they teaching that? Because they're teaching you how to collaborate but they're not teaching you how to create a team win with the team managed team. They're not teaching you that that's for the Big Boys. That's the that that's that's basically hidden knowledge. So think about this for a second think of some of the greatest people in the world in reference to finances when you think of Bill Gates. They're like wow. He's in the top five richest men in the world but guess what if I asked her audience. Who WAS BILL GATES? Business Partner. His teammate half of the people over half would not know who that person was. He's dead it was pilot. No-one talks about Paul Allen he'll Let's say when the richest Man Award again? Let's say Warren Buffett Warren Buffett. Warren Buffett will if you attend a his shareholders meetings once a year to the left. There's another guy his partner. His name is Charlie Charlie has been with him for. I'll know three forty fifty spy side though entire time. Nobody talks about Charlie. You talk about musically wise. You know lemming. I love music so your audience could remember Paul Simon and Garfunkel in. We talked about Paul Simon. No one talks about Garfunkel everyone talks about Mick Jagger known talks about Keith. Richards is always always tim. Your Win Your your success or your winning life is based off not only your talent but the team that you build and manage and maintain think about prints James Brown. You know. Who's who is Fred. Wesley makes your Parker. I can go on and on about this. I love it. That's great stuff man so I just want tag onto that like we have a lot of. Selah preneurs on the on Who listen to this show A lot of coaches who are like just just them just solo so in this searching it. That's one of the go and a team to get get. How do you first of all the importance of having a team? The portions of hang around you to make you better so I in the fifth grade. I was documented with four to five disabilities. And they were going to put me in special led by Blah snus ness and my mom bless her heart. She stood up Issue slammed her hand down. She said no. You will not label my son. She was adamant about that end. She forced me. She forced me in. We struggled all the way through. But what did that it? It actually also forced me to look outside of myself answers so I had a me type my paper. I had somebody else you study. Somebody help me do this. I it was just crazy so I learned that the hard way the importance of team it is everything you have to have a tape and you know what a lot of times right? It's right in front of us but we don't even focus on. Let me give you an example Scooby Doo right like like I could listen it. It was a team. Yeah look at the superheroes in the there again team development team work Ainhoa. So funny is that you never hear. I have never heard a superhero complain about his weakness. I have never heard of somebody else. Criticizing Superhero for his or her weakness. Superman doesn't say oh my God like Kryptonite. I have disability. He Commits Dino. He'll be stuck if all he focused on was his weakness man. I needed to go there and put that in a bucket and once you do tell me because I'm GonNa take over everything you have to have team in. Does that team might one of my questions is how important is for people to push you. That team A compliment but also dare to help help you inspire you go further mentally ill right so this is not a shameless plug. Right Black. Just finished book about about a month ago knows because outright I got to fight Li- I talk about the five elements you have to have to really achieve your goals. And one of them is a coach. You have to have an end. The reason why you have to have a coach is that you have to have somebody to push you into the to twelve and what I mean by that is that water is water at two hundred eleven degrees. If you add a little bit of fire that water it goes to two hundred and twelve degrees. Once water goes to twelve degrees. Water Boils in water has changed the world but everyone wants to stay in the to eleven now. The secret to that is at a coach has the ability he or she to push you into twelve. The coach is not impressed with the coaches. Like you know what? That's great anyone's Clapham what you can do better. There's more into withdraw out of you. The coach has has been called the pull the king out of the Kid. The coach says you know what? I'm I'm GonNa push you asked you because you're natural. Your Natural Defense mechanisms will kick in and will we'll bring you back but a coach will see that and take you to the next level. I love it I love it. So let's let's talk about this evening that you're saying the great wonderful sounds great How does one start to believe in themselves on a consistent basis because sometimes it's hard you see yourself year next as that's great productions down and you down here okay so which you okay and you know I might? I might get in trouble with in a motivational. Speaking them. You know I talked to a Lotta To allow the motivational speakers. A lot of success go just yes know none of us. None of us is like that. We are human where HUMORING WE HAVE OUR INSECURITIES. We have our fears. And you know I'm upset at the industry because we don't share that you know that's now we create this this this superman affects. It's not right it's like I know some speakers who are right now as we speak 'cause I talked to a lot of them. I talked to some big names right now. They are in full fledged depression. The toe so it's not that we don't experience that the the real challenge is what do you do win. You experienced that and one of the things that I do is that I start to take the focus off myself. But I'm like you know I'm not where I needed to be in this. This is not happening. And I haven't taken over the known world yet. You know they will so so now. I turn that inflow 'cause I'm sobbing in my sorrows into an outflow so I start to so in the people's lives. I started to give or one of the things I do. Which is amazing. I go onto facebook and I pull up like twenty people people I barely know and like you know what all's going to be well with people that I do know what you're awesome you know what you're great. I start pouring out I started enforcing I I. I actually turned the engine or the energy outward now it does two things one it takes the focus off yourself number two activation law. Okay and I'm big. I'm big on spiritual law the more you put out the more that comes in. It doesn't come to. You doesn't stick with you if it can't get through you and so I have to turn the inflow in Terni engine around the air around and make it out slow and sometimes it comes naturally. Sometimes you gotTA gotTa kick start that day. Yeah so this is a question that I might be asking more more often. I think people are interested in. What is your daily routine? Wow so I have a very interesting routine. I'm Tom I get up sometimes. Three or four o'clock in the morning. Okay in up and I try to go into prayer and I try to pray then I used to try because sometimes I'm not all that successful or I don't win at it. Sometimes but I pray you know and I started out that way because I speak in. I declare into the atmosphere. You know everything that is already is okay. And I'm sorry everything that is already is in the spirit so speaking of Spirit. I speak my destiny. Speak my purpose. I government life know. Sometimes I have to repent. Sometimes I have to apologize. You know but I you know I I get rekindled. Get centered spiritually. I now from the inside spiritually than physically and so I tried to get to the gym around From there around four thirty five o'clock in the morning at lifetime fitness I'm working out I'm walking and then I start plotting because I'm an owner of a boss and so together as this together so I'm like you know what is needs to be done. This needs to be done this needs to be done this needs to be done and then and then I also at that time. Connect with my virtual assistance awesome awesome. Okay so they go there by has the routine. I might have been doing that more often. I watch one of your videos. You talked about the thing about being victim you can you go into that a little bit. A bit that the The aspects of not being victim. Why you should not be that yet. That being being being victim so dangerous because number one because LEKRA mentioned earlier being victimised inflow. Okay Matt a book. It's like it's like pour me this. I mean this is where I'm at is how I feel. Bob You have just valid listened listened. Listen you have just validated your position. Where you're at this is. This is how I feel. This is where on Matt. This is what you've done to me. You have validated your position. Where you're at. There's no motion there. Okay so victims. Always focused on what they're going through. Not what they're going to so avigdor now looks at his position but he looks outward. Whenever you focus on your manifest change your focus change your life and so now like Viktor says this is where I'm at but this is where I'm going in the same sentence this is Matt Comma or conjunction. But this is where I'm going and that's now they're focused on. That's where they're going when you play football you know In this time play your archrival you go in there. The coaches like hey this just objective win the game. This only and everyone is locked into that. Everyone is pushed into. That was flowing into that. Win is very important when you begin to look at your scratches and bruises man you lose Focus Yeah I. I'm not sure who I heard from way back when it kind of stuck with me. The same thing. You're saying that when you're watching a story of movie your film. Nobody likes the victim. You might play by play it but no one wants to. No one wants to see you stay in the victim state. You can be there but they want you to succeed. They want to come. And be the victor eventually so so. I think that's a great point that you that you think 'cause also projects to the people you're trying to serve so you're still you're just in the state you're still saying what was me that gives that rubs off on the people that you're trying to serve to like okay. Well if he can't do it maybe there's no spiritual momentum this momentum and you have to have that momentum that is a big word as a big were going into two thousand twenty one right now is is how do you build your momentum because between two thousand and two thousand twenty one is just today is just day on on a dad won't calendar and if you're not prepared now if you're not preparing now and building the momentum now than going into January just going to be day January versus day okay. Eat some black. Ip's it's the New Year in no now. You need to build momentum now bilger momentum now for two thousand twenty watch it I love it. And that's great. People are seeing seeing. You hear the love what you're saying but you what what. What does people are saying? You know what year Sean. But you've been in the NFL. Of course you're already position to do. Great things in this space you you've already gone to the disciplinary stuff. You got coaches. So you're already you're already there are already. You know you've had that exposure so of course you're going to succeed like people. What are people you know? Never did sports or whatever had those kind of kind of opportunities and so forth. Come on you know so well first of all listen if life is a game you play to win either you playing a game or you being played by the game okay but the game is still going on second of all would give credibility to what I'm saying is that you saw you saw where I came from. There was nothing there you know. The point zero two percent of any athlete makes it to the NFL for one year. One year okay and I came from you know being know all nothing to playing in the NFL. That's number one number. Two was able to not only do it in the professional ranks which I had the physical size. I'm challenge way right now. Just pray for well not only you know not only excelling as far as the NFL. You know I've been a business owner since nineteen ninety eight. Okay so which like to you know. I don't know ninety eight two thousand eight at last tour s over twenty years of grinding it which the average business last four Well you know. Ninety percent of businesses or eighty five percent of businesses fail within the first five years. So I've already beat those arts. In the profit margin that was generated. Revenue was generated I've already beat those odds been married for twenty one years already. Beat those odds so doubt so so so. So there's something I'm doing right in listened to me not based off of ability alone. Okay because athleticism great. That's for the football. But what about Him Business? Will you saw right? Came from making it in business. Okay were they okay with what about what about relationships we pay you know what? That's a totally different field. Okay so then. What is it that you're doing different? Yeah so I want to get into this. Nobody I want to get into this whole Bingham umbrella. We're in this pandemic right when the world of trying to get past this this virus thing we have social unrest right now. We have many conversations about diversity in organizations and in just equality in general. Then you have your because of the pandemic stages are empty. The Um the the the the money flow that you that you were going to have this year is not the kid on stage is you. Can't do your your your summers near everything else. So everything is out of whack. How how do we get past this? So that 'cause like from from clients and it's like the like. I'm sorry Brian posted on supposed to have specialized way. I'm just like just in this. This year's is going crazy right now for me. So how how do you? How do you work that in when people which is everything is still in your face you know the the politics and the social media is just? How do you stay focused? They're all this. No it's fine. It's it's this is something that I can lean on as far as the. Nfl is concerned. Imagine you're in the stadium in Indianapolis Colts play the New England patriots? Yeah and I'm playing and it's cold outside. It's very code as like you know really Super Super Super Code outside and I'm playing in the opposite team is yelling at you in a talking about your Momma and every thing possible that In in your trained in all of that to listen for the count and listen for the play. Costa quarterback can change to play and the snap. Count so I'm saying that that in this environment you have to shut off everything you got to step back from the politics you have to step back from the social you got step back and you got to watch and you gotta listen you gotTa to Withdraw Yourself Unto Yourself and you have to look and to listen and to learn because right now there are opportunities in this pandemic that can make somebody a billionaire. Women give you an example like we're not using zoom as a platform but go ahead. I challenge you. I challenge anyone listening to me right now. Pull up a six month chart on zoom. Pull up a six month chart on. Let's say not only zoom another Square pull up a six. I mean these stocks are going to yes. There are people wealth is most wealth is created in paradigm shifts in Nineteen Ninety Ninety one. The computer was introduced for the first time for public use. In that moment companies blew up. They did not ever going to blow up in Moment companies failed like the post office is about to fail because of that paradigm that happen in Nineteen Ninety. Nine eleven appeared on him. This virus is a paradigm commercial. Real estate is in trouble at the same time. There's other opportunities that are blowing up. You have to look for yourself back in look for the opportunities. Retool reposition yourself. I love it. Learn how to pivot a lot of people. Getting some people aren't getting it but but but but in order in order to pivot you have to get in position so when you dribbling the ball and it's time to pill it you just don't stand up and go. Oh no you get in position now you can shift but if you're still up here thinking we're going to go back to normal is going to be the way that it wh- it will never be the same way again. It's overran game over I. I lost eighty ninety percent of all my engagements within two days. They were gone. But guess what I now had. You know up the technology. Got Cam here. I got a brand new microphone here. A meeting you for the First Time. I had to make switch right right right. So what do you say to the people who don't want to switch can make that switch and they feel like it's going it's going to get back to where they were because 'cause a lot of times presses comes get back to where we were? Why is this so different now? You think well because it has attacked the fiber of our being it has attacked the psychological mindset of America what made or made America so strong and powerful as we always ourselves winners. We don't want to admit it but we're kind of arrogant especially when you go overseas like wide like America. That drag on blue passport is powerful. This right here is kind of this kind of broke us a little bit kind of broken. Everybody this is I mean I have people from our world who guest here. It's kind of broken globally. Broken as a whole another data it's done. Is that zeal in that drive to win in us as Americans is been broken? It's it is it is being Is being chipped away at like a mentioned I own a security firm that you would think that people would be you know winding up for jobs. Enough talked to other people in in the industry And other industries we can't find workers And it's like I would much rather get a check unemployment check than the work. What is doing to your psyche. I've seen what it's done to. Millions of African Americans and I WANNA get super political but to break that in them that desire to go out in achieve of seen that stripped out of us because of the handouts and. I'm not conservative. I'm not a Liberal Democrat. I'm not a Republican because I don't play those games. I'm just a realist. In looking at it happened on a massive scale now some amazing so I have a credible stuff man. Amazing stuff right now. I had really just one last question for you. Forget here and it goes up ex. All exits question out of all of my guest. Okay got something like this. They like what you're saying. They actually love what you're saying. They want to do something similar. Similar things some of the similar similar interests. They want to go down. Some of the same path that you've gone through In THEY WANNA MAKE THEY WANNA get on stages like you. They want to create a place where they inspire others. Can you give them a few tips words of wisdom or just some steps in showing them how to be an authority in this space that you're now well first thing is is that you have to find your win like I'll give you an example. I speak you. Don't want me to write. I promise you you don't want me to spell my name okay. So bad look as a writing is not my win so I have you know I have people who like right helped me you know but so mine is. I'm a natural motivator. My Amazing Wife. She is so amazing. But she's not a motivator. She's a teacher getting and so she could talk for three hours in powerpoint. Lectures there are people who just loved that like. Oh my God you taught so well you know his teacher. Her mom is a professor. Dad is a professor. She's a teacher that's who she is naturally so everyone has a natural bent to help in the so when other people's life now if you WanNa make this a craft if you to say this is going to be Mike Craft and this is how I'm GonNa live and I've dedicated my life to Lis- within that's a different story so different question and it's a different challenge because in order for you to make this your craft get noticed in authority in this you have to cause create a disruption. You have to. What is when you remember the movie the Matrix? What is the lady in the Red Dress? What is the disruption? That's GONNA MAKE YOU STOPPING A. Wow why should I listen to? You like man like winning. That's that is that is a disruption. Okay and so went once you have that in. You introduced that now people like why should I listen to you? Oh I see why now because this is something new. This is something powerful at guiding. Trevor Get's toffee that him in a guy named shave around. Yeah so Create a disruption in the marketplace. And you will cause it inflow into your world I love it. S amazing stuff man. Amazing staff and final words. I think my only question now is the sound. How do you think the codes are going to going to do this year? That's a loaded question. I think we're GONNA do great. I don't know I don't you know the NFL is. I mean it's like okay is a means like man you know from one week to the next year you lose a Prescott for the cowboys and you know you lose one person you know like you know. It's it's really. It's really tough because you can't don't know who's going to be healthy from week to week is a hybrid season. You're going to see more injuries in uh the process has been interrupted disrupted so honestly. I I don't know I don't know we'll let me ask you a question were me. I'm going sorry I know you to host the Patriots just going to issue. I didn't have many expectations okay. I think we're lucky to even have cam to be honest. Imagine if we didn't even get pickup. We have no weapons and that's going to be a no. That's going to catch up to us and I think it's catching up to us now. So that's the Patriots. I I see I see bad intentions next two weeks and I don't know what though Cam has enough years that you can if you stopped running all the time he has enough years that you can build on Cam and the Patriots in. Oh Wow Bella. Check is a genius number one and number two. They draft very well. I don't know what I don't know how to find them but they can find a diamond in the rough you know. They they draft well so if cam can stick around for a couple more years. You're looking at a championship team. Deshea thing is I don't know but in drafting very well. I think I should have got to receive last year last year. I'm a big draft nut. Because maybe they're like on a two or three year plan. You gotta understand you know like I mean you know what we know. Let's let's create a foundation. How many years you think cam has left for years right. So guess what. We're going to not only get to a championship in four years. We're going to draft our type of quarterback within those four years. Right keep going to keep the fans happy for this. This is great stuff. This is football talk but if you really listening between the lines this is actually really business targets. Will this lifetime yes? It takes us a while. I L it takes a while to put everything together. The pieces together. He's the right tools and you start off with saying you know what I don't know but you know what we stood up. Play the game. We don't we don't know where it's going. GonNa end up going to right now. Take cocktail takes so you could could emphasize Just my website Shaun Harper Dot. Org Free Copy of my book the Winning Edge Shaun Harper Dot. Co My selfish selfish plug. It went instagram. Shannon Harper Speaker. That good answer and like my stuff because my ego I want they have ballers yet if everybody was honest want hours. Yes people saying that you know the reason. Why in the reason? Why if if if for the reason why because we all check each other out. Yeah we check each other out and if you see something like this Guy Yeah. He's good but he's by. You know you see that from the you kind of is not great to say that but you see it. Everyone does it. You know there it is and I'm a real. I'm real talk here okay. A lot of people don't get that don't don't don't worry about the was no no no. It's it's it's you know. Look you know don't don't obsess about you follow we. No I do that as David. Johnson followed you like one follower. Get Dave US Kumail. Right thank you you know in this jet Isaiah Foster Grant. Fifty thousand follow her. Hey what do you do you know? It happens in his life. That's it throw talk talk real talk so go. Check HIM OUT. Sean Sean. Hopper dot co If you're listening later it's Sean S. H. A. W. N. Harper Dot Com. So that you know that for sure yes Get over there Get his book reps and stuff in I'm this is great man. I'm so excited you're you're on here I like. I said we could probably talk football for the hours. So we're not GONNA do that. You got a little bit a little tasty everybody so please please for you out here. Go TO THE LARRY DOT COM. Get on that list or Texas. Tech's we are live at four four to two and get on that list. We Are we away each week and helping you build Your Own Authority. Platform is so important Going to get some followers. Could you get you positioned to do great things right so That's all I have any final words for us today to going. Yeah Listen Listen. Listen listen listen. This is a whole different talk. But it's pre-existence through resistance in life you will get knocked down you. Will you will get knocked down. The average millionaire has file bankruptcy over three times. But when you get knocked down if you can look up you get up because and I hate to use a football analogy but you don't have to win all four quarters to win. The Game Has True Patriots. Winning Games in the fourth. Ugly two points every superbowl anyway. Everybody great stuff been. Hey might this my last talk? Just keep building keep sharing and they will come right. Thought I got to say you're the project. Keep building that project in in. You'll get to that story eventually. I promise you that all right take year. That's different is episode. Just do that thing be bliss. Was He going next one awesome? And that's a rapper. This episode of the Authority projects. Thanks so much for tuning in and if you like what you heard we want to hear from you. Subscribe rate and give an honest review. Sharon telling your friends so they can hear too. And for even more authority building tactics b-share to sign up at the authority letter dot com get free weekly content and ongoing digital product. Giveaways to help you on your entrepreneurial journey we certainly hope you got key takeaway or maybe an a. Ha moment from today broadcast just remember. It's your authority build it carrot and they will come until next time.

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Life Lessons of Building a Successful Startup w/Brandon Walker

The Authority Project

43:01 min | 8 months ago

Life Lessons of Building a Successful Startup w/Brandon Walker

"All Right Ladies and gentlemen, boys and girls he's to is in tune your ears. It's that time. Again, we are live with another episode of the Authority Project. It's the video podcast dream Don facebook youtube twitter, and periscope where we talked to digital marketers, business coaches and creators of all kinds on how they built authority in their field and how you can mimic their success developing authority building, your audience, and attracting clients to your own business. Now, without further ado, let's bring to the virtual stage, your host Brian S Arnold. In the building this is Brian as Arnold, your host. With the most out the innocence stupid things say. I am here the product and the episode year I with my new friend. Brandon Walker I'm so glad to have him here how you doing my friend. I am doing great. Thanks so much for having me and I didn't realize a DJ session walking the episode. Tibbets. Yes Sir yes. Serve we try to keep it alive here a little bit. No kidding but. We're both on the east coast He's a little style look further further away south than I am, but we're still good both on the east coast. Guys here He's from originally from Cleveland Are you? Actually are you Cleveland Brown fan or a? Fan No yes. No I mean I think by virtue of I grew up. I be lying if I said I'm super engaged as a fan but just by humble roots after associate with for better worse. Awesome. Awesome. So Let's get started. He is here to show us he says. Just some life lessons of building a successful startup. And I'm glad to have him here because I know there are people who are who are in this field in space. Who needs some guidance on here? He is here to help us in before we even get started. Tell us first of all brain who you are personally professionally. Great on I would say personally I am a runner I like endurance dirt biking, which means going on long trips across wide swaths of land They reader and I have sorta of coined the term lifestyle engineer to describe how I think about the way I live professionally speaking I am founder and CEO of a company called bbn Blazer, and basically what we do is we train aspiring high-performers on mindset inhabits US weight loss of different content, educational materials of programming that we do to help people better align their. Their actions with their life's purpose Historically, I think the reason we're talking about startups is I served as senior vice president of sales for a company called untapped a where we grew a sales team from zero to forty five people grew the company one, hundred twenty people and sold the company back in March to a growth equity firm. Awesome and we're going to we're going to tap into that. Already. the infamous second question, which is what project you're currently working on, which is beating blazers key. Tell us a little more about that, but must be go ahead until the more about that. Sure, yeah So the company is really young I've been working on it full time for about two and a half months now and November relaunching a Beta of our first product it's called the mindset accelerator. A six week program I've been working on with. An executive coach and a PhD Olympic flow coach trainer on. That what is flow coach crater? What is that all about So low is the state of consciousness where you feel your best in perform your best. It's frequently called being in the zone and so that feeling when you've conversation that feels like it lasted five minutes, it's been two hours or for me as a basketball player every every shots going in, it's just that feeling worried dialed in. And so it's a, it's a neuro chemical engine that's running in your brain that's firing up in you feel that way and so this guy on Chris Trains Olympic athletes to get into that state of mind their leading into their performance and so. Basically, we're developing a six week program designed to help people figure out their core values in live life that's according to the lifestyle they want to live instead of what society or other people have told them that they should be living. I like that say say this. Is a big thing nowadays about core values we had a have brandon's while here. But we can go talking about the same thing we. Got It as black sheep values. So which is how he coins it. For. Core values. That's a big thing right now. And I see I think that's very, very important now. In any space really to know exactly what are your values are you living by them? And they will discuss that a little further on him. But when I want to before we do that let's let's let's go back. Into your story read. Back To you jumping out of college. Were, all counting on you finish. Would you dropped out? Tell tell us about feeling what you know. This is that wasn't directed direction or or were you were with that in how you got into a university to believe? In a scenario for domain sure So when I I started playing basketball in college at a small school Michigan, why was there? I started a bike taxi company at Pedicab Company where I do brewery tour pedal people around. Doing that and psychology entrepreneurship bug like I had the feeling I can go work my own hours. See this is an once I got that idea in my head I became really passionate about the idea of becoming an entrepreneur, this philosophy of freedom. Having idea on the back of a Napkin, bringing it into something that create jobs impact. And so I, ended up moving. North Carolina going to North Carolina Wilmington and. I had an opportunity on an internship with untapped out when I was twenty and so I started with them and. I had a decision to make I got the program in San Mateo Draper University, and basically what that is a appre exceleron program for want to be entrepreneurs. So we had sixty five students from thirty different countries who all joined this program for eight weeks learn what it means to be an entrepreneur in a school started by billionaire venture capitalists named Tim Draper So. After. I finished at draper I had the opportunity to go back to school or trying to take a chance in persist with this internship that I have been granted. and. So I opted for. Option B. would. Tapped and obviously sort of pay dividends long-term from a learning perspective. Yeah I I think that? The experience that you got from the air is probably what GonNa, really really dive into today. So tell us more about untapped while you're there in which you know what you learn and how you accelerated to. VP Fast I'm really interested in. Hearing about that that? Yeah. So untapped is a social media platform for beer drinkers, and so the idea is you can check in different beverages that you specifically beers that you've had at different locations take picture sherm friends. Since game five, you can earn badges and stuff and. When I joined the company, we had about three million users on the APP at that time. And the goal was to sell business software to bars, breweries, restaurants our shops liquor stores to help them facility in market your products to those three million users that we're using the social media aspect. So that was my responsibility was, can we sell this? How do we sell this? Can You scale a team? Can you run a team et CETERA and So I literally was the one who wrote our scripts and found the initial leads that we were going to call in There's a funny story about me getting cussed out by a French chef in Quebec because. We'd actually have a product yet. All of our scripts and stuff and I got him to the point where he was giving me a credit card because you so interested in the primary are selling adept deadlines they will not stop stop. This is a real accessory of doing texting. Certain. Up The phone. For like. From person to person dynamic that socks you don't want to get sworn at but it proved that people actually interested in this I was never gonNA scammed the guy or take his car. It was just holy crap. People are actually interested in we can sell this and so. I was the eighth employee at the company when I started as an intern and we realized very quickly that reverses scale, we're going to have to sell a lot of this software all over the world, all his restaurants in ours and stuff maybe the guy that wrote the scripts I twenty one at this point, it was like all right Brandon let's see if you can do this. So I hired a team of four people. Did that for six weeks hired four more people than ever six weeks four more people for more people eventually within eighteen months I had thirty people within three years. It was forty five people, and as we scale team up and got more sophisticated I was just awarded a new titles that reflected the breadth of the work that we were doing. I want to know if you remember. What the script was with less that's confidential information though, but I wanna know what the script was that got somebody do just want to give credit card if mission right away was there was there a? System to system way of doing it or something it wasn't just something you just made up right? Or maybe was no but can you just go maybe if you know that if you remember. Yeah. Definitely, definitely. Rimmed on that. So it wasn't just one call guy me is credit card like I have been calling and trying to get a hold of them. We booked demo and we spent thirty minutes on the phone together I followed up with more information. So it wasn't just the two of us on the phone I hadn't presentation with like graphics and tax that explained what it is but in reality we hadn't. Built the thing yet, and so like it wasn't, it would have been unethical for me to accept money from the person at that time in that format, and so he just the the idea the product that we were selling got to a point where he was like, yeah that would offer a lot of value for us as a restaurant and so he was willing to pay the money for it. I love it. So let's go from. What's the most staying on tap I WanNa know about the things that you learned later there. that. Carried over now to what you do now but some things that you may be maybe also did not line you. the lift. You got you to maybe to leave the company are or how that how that WORKED OUT I guess. Great Question. I think it's probably easier and quicker to things that didn't connect like Eh, untapped was my own for the whole beginning my career ahead. Amazing mentors I learned from these entrepreneurs who are seasoned vets in had been really successful over and over again other what needs to be a good leader in teammate and all these other acids that I wouldn't have gotten had not done. That on I think for me. The biggest thing was having that experience way back when with my pedicab in that ultimate goal was to become an entrepreneur I knew that although I can continue getting promoted hope hopefully and earning new opportunities it would never be mind like as much as I helped build it was not Marin and so I really wanted to take something that. was that an also that I felt could make an impact on people's lives at a deeper level than through a beer at, but again, anti hazing no. A skateboard hanging with Logan. So yeah. That was that was sort of the genesis of me. Go wide. there. Yeah. there. So. Go ahead. Finish. Yeah for on that side. So Okay cool. So We're GONNA shifting to this new this new because being beans and blazers. And It's it's. I gotTa tell you when I when I heard heard the name I thought at first to beyond that I was going to go look for look for something look for meetings and Blazers. You'RE GONNA, go by some some Somali some beanies. But it was it was much different than that. He would like you said this is. More of a mindset accelerator kind of thing about the performance with Jay, which is. How you describe it was it was amazing. Tell us tell us why you shifted this way. This up in that you have entrepreneurial mindset what what got you into this thing called Blazers what what did you see from either people that you know or people that you see that? Are, almost there in our Needs need extra extra help to get to. The next day the side what what took you there? If you don't mind, ask asking that. For my favorite reported by experience, it untapped was running a team of that size I learned. A lot about leadership and what we did was we're taking twenty two year olds coming out of college and turning them into really talented salespeople who were hitting crazy numbers. We're the fastest growing company North Carolina Number Eight, hundred, fifty in the country. Might methodology to training was pretty unique. We would focus on the individuals habits and sleep in relationships and stuff that didn't have anything to do with selling beer software. And as part doing that, it engendered more loyalty to US higher performance longer longevity with the company in terms of late reduced attrition from people leaving or getting fired, and all of that culminated These crazy numbers may being twenty-three-year-old vp of anything to your point earlier. and. So I had this idea that those same principles that I had sort of intuitively been teaching people about could definitely transcend selling like what if you removed the outcome of being a sales person in tethered back to any person's values of what they want to get out his life. So if you're an aspiring musician who wants to make a music video, maybe that's your shtick may be one of being. Entrepreneur maybe one of become a professional athlete, the goal is to create a series of thought patterns and habits and behaviors that could induce success in holistic performance no matter what your pursued or whatever were and so beanie represents mindset blazer represents application. So the idea is you shift the way you think you apply it back to your nine to five back to your day to day with your family. Like that okay case I'm glad you explain that. Rather explain that. so I looked at your book for for the book or the site of says. You were talking about the it factor. But not being able to capitalize on that. Can you explain that just a little bit here on what you mean by that? Absolutely so there are a lot of people that write about everybody has a superpower. Everybody has a thing that they're exceptional may not realize that their exceptional at it. So taking that that idea and acknowledging the fact that most people sincere everybody everybody's conditioned by their environment that they grow weapon right whether it's your family it's your friends at society. It's the government at school. It's whatever you're. You're taking all these inputs molds how you see the world of what you think matters increase. Your value system is not until you get older where he start to question like wait do I actually care about driving fancy? Cars actually one award nine to five the rest of my life and so people who have midlife crises there there is a latent recognition other they haven't been living in alignment with their values right and so the idea is people have these latent superpowers they may or may not be actually living in accordance with what is authentic to them in terms of their their their true belief system, and so the idea is if you can help them uncover some of those traits about themselves and built confidence in that, they can unleash that superpower or superpowers plural, and actually little life that's accordance with their values as dumb Relinquishing that the giving them permission in showing them how to let it breathe. I think. There's one keyword. Look you said confidence. People, have in them. But they had. The confidence to do so. which is a big thing I. I'm starting to get this phrase ahead whereas like. You see somebody that's good at something. They just need something. They're good at that, but it just needs something to get him over the of the top right. Exactly. and. I you know that expression like you can help somebody until they want to help themselves. Yeah. They're all the idea behind the program that. We are charged for the program, right like you have to take a step of an investment to get the program, and so we're looking for people who have recognized it factor they may realize don't have the confidence for their lacking net tribe around that or the mentor ship or whatever, whatever it is. We're looking for people. It's like, okay you're willing to invest in yourself, and so you're ready and now that you're ready, we're GONNA help give you the tools actually facilitate that growth. So. I'M GONNA I'm GONNA give you. This is not even not even my questions that I had set up for you, but it's the new one. Here's. Here's the new one for you. All right. Hit Me. Okay. Here's what I've noticed. Is that. In My my recent experience. For me, it seems like it doesn't matter if the person. Invested or not. You're going to get a certain percentage of people who just will not go forward with something all in. I think part of it is maybe part of it is fear part of it that there's just too many distractions. Part of it is that they're they're doing they're listening to one trainer to trainer another trainer again, this too much overload. In I think that for. To now. Are you vetting people to go in and then going going was just because I think even when you put money down, it doesn't doesn't guarantee to the person's going to do it. So, how do you go into like? Do you vet these people are the you're saying you know what the Invest will miss it in this you will get you to the point where you're filtering everything so that you're focused, you know how how do you deal with that 'cause? That's that's my thought process right now is like it doesn't matter they're investing in something or if they're going to one of these five challenges or whatever the you know, you're going to get a certain amount of people who will do it all in. People who would just do nothing? To have questioned, the justify themselves for not doing it speak on that. I love. The. New Question. and. So yes, there's a vetting process. There's an application there's an interview and for Beta relate something ten students. So we're keeping it really small co word up trying to facilitate more of that umph like. Light a fire under people's asses so to speak. As far as taking it back to lessons of billing a successful startup everything when you're building should be measurable or a lot of it your marketing content, you how many people are getting through the program, and so we're looking for those metrics in the early days that say if we started with ten, how many make it through the end? How many fall off halfway through in wire they falling off and if we can answer those. Questions, we can keep turning a little knives tweaking stuff to try to make it a better experience or say this type of person despite looking late they're ready may not actually be ready but the way I think about it is it's like hiring you know you you can have somebody interview who looks and sounds the exact same as somebody who is a killer gonNA, be amazing. They say they're sort of con- people would never been in their Dutt's. Me So many times and it just. It is what it is so You know from a business perspective you can sort of protect yourself where you say, Hey, I'll get if you legitimately go through this whole program and you interact with the coaches and you do the exercises in you don't get the value out of it. I will give you a refund. No problem. I. Went All the phone you. I WanNa understand where the businesses. But if you're not going to put in the work and go for it I, know it's not Alana Terry but that should be a disincentive for somebody to slow down or give up on it theoretically yeah awesome. So this question, I want you to speak on about peak performance about having success on a regular basis. Because I because I read that in e book as like, wait a minute that seems a bit. Unrealistic Brandon to be has excess on a regular basis. Where people dislike and the reason why I say that some people have success and then Don't have like a bad day or a bad week and then. It. Turns them off completely can you speak on? Speak on what you mean by people former having success on a regular basis then means I. Love these questions are. So yeah. I think it's I. Think it's a big issue. I use this come to this all the time you fall off the wagon say, Hey I'm going to. I don't know do one hundred push ups a day for a week. He miss a day. You're like I might as well. Quit I. missed it right. I think we've all been there and tell us the stories in our head. But when we talk about performance were actually trying to flip the paradigm of how people view performance the traditional context most people I can speak to American society like capitalism I can't speak to internationally and stuff in our society performance means productivity is tied to production. It is you have accomplished this milestone you have completed this task you have hit this deadline. People conflate their performance with their ability to reduce in some sort of context. The way we think about performances performance is the act of living It embraces struggling living in alignment with your values. It is a holistic underlying piece of production. So for example, it's the mindset that you remind yourself to be gritty, and just because you miss this one habit that you said, you were going to stick to give Williams L. to get back on the horse and you don't punish yourself for missing on that day for formulas also means rest and recovery at also means. Like goal setting in trying to achieve and so when you take a a broader perspective of performance dribble Wavy did I accomplish this? Yes or no binary look at performance it alters what it means to be successful as just m I doing my best to limit accordance with my values if the answer is, yes. Then you're performing towards what you care about if the is no you have to optimize those are the tools that were giving people to help them reshift shift that folk as. I love it. Amazing I I love what she got the building. I. Tell You I I it's it's an incredible thing. Now I want to I want to just. Everybody talks about mindset your big thing with with the beanie. Talk much all the time all the time. But what does that mean mean to you because for some, it can just be a word. Where you're where you're you're thinking affirmations, you're going to do this. But the action doesn't follow sometimes. Sometimes, you're you're incongruent. Looking stuff you're thinking but not acting. So how'd you get those two things to align with themselves 'cause? Sometimes when you think you have the right mindset you you're looking at motivational videos you're reading and you think you have it all together but then you have the unproductive. Day. In. It doesn't align. So how'd you get those two things to align? That's the question. Sir. I'm sorry. I. Keep saying that you're. On this, really appreciative of that. So, there's there's a lot of new material coming out that talks about how willpower or passion or So these terms that have been thrown around like the ZIG ziglar stuff like be passionate about what you're doing, it'll come to fruition. It's proven be bullshit like at the end of the day you really really passionate about something in either that Burns out over time or were, you can get distracted because passionate just be strong enough to pull you away. You also need stuff that's to push you so concepts like. Coach ability curiosity optimism communication. Skills Greenwich. I could keep going. Those make the mindset of somebody who is mentally fortified where in the face of adversity yes. You may slip and that's Okay and you have the grace to tell yourself. It's okay. But you also have the the fortitude to say just because I drink tonight where I didn't want to or I slipped into late does not make me a failure. That's not how I'm GonNa talk myself and I am still the person that identified has Slipped and once you start accommodating. Both the push poll factor of what drives you an associated with the Grayson, empathy to tell yourself that it's okay to make mistakes it's typically the marriage of those two ideals that positive position that the actions become more natural is these tiny little micro winds that bill momentum in overtime you start seeing huge shifts in a person's trajectory. I love it. I like what you're saying in this in this show, he had this is. This is great stuff. I want people to understand what he's saying 'cause 'cause he's answering my questions in a very, very profound way because I think a lot of people who will will just push mindset mindset mindset in the understand that. You know at this point in time sometimes you need you need to be pushed I love that I love how you said that got some common here. I would think the reward Germany says I think the reward of some sort Also, be important. In, the middle. For example, with weight loss. So what do you say to that? When she says, Cincinnati, thanks for the Prince Mitch the new. Boss. I think yes like so right now we're talking about personal me motivating myself rate. It's not a matter of a team, and so I don't think of it as rewards I think about it as a self celebration and so whether whether it's something that as you're progressing towards weight loss that you have milestones that you're looking to achieve, which again is production in not performance if you WANNA together some. SORT. Of Reward decided production I. think that's okay. But more importantly it's when you're going through your attitudes at night before you go to bed or when you're setting your calendar, your agenda, the next time it's making space to tell yourself I am making progress. I can feel this changes happening even if the scale isn't moving as quickly as I want to or vice lift up had a piece of cake yesterday. Perhaps, it slowdown the productivity of achieving that goal, but you're human and you needed encourage yourself to get back on a horse, but I am a huge proponent of rewarding yourself. So long as those celebrations are acting counter to your value system. And again, there's like a tight line there because. It's okay to have a piece of cake if you're trying to lose weight. That's tidier production not yourself not your performance it's different metrics that you're trying to optimize for. Like that it, my sorta reminds me of for some reason. Me being apart planet fitness and then like every. First Monday of the month we all get pizza. I. Mother You. Should I be doing this but? Only one. Okay. So oh I know heads of course. Okay. So Let me let me talk about miss this this thing out of the way and I got the last question at this but. Just, one, he's like one action about how to stay on top of the game. How does they I hit a motivated but but stay at your peak performance just give one now to. before we get out of here if you don't mind. One thing that I have started doing in the last six months that has been really powerful for me is a night routine called power down and it is not my thing I'm stealing this from. Steven Kotler who wrote he's written several books about outflow is written stealing fire in pundits bold ideas, thirteen bucks. So I'm feeling this but the power down methodology is every night before going to bed I, take Journal. What will today like what am I happy about personal stop professional stuff to stream of conscious journal. This whole activity by the way takes did twenty minutes has already my. Stream of conscious journaling I'll do three things that went well today which for me as an entrepreneur are typically related to work, but it's it's open to whatever three things that could have been improved today, and so for example, for me typically will could have been improved is I have poor time management. So I get to a thing I said I was going to skip this recovery thing. Again, because I'm not like. In so I miss on the stuff that I read sometimes i. think that's okay and then the last piece is I set my calendar for the next day. So by the time, the word stuff non-negotiables I have to block in the night is leave space for me to be a person interact with people call my family and all that good stuff. So does that habit of thinking do my day being reflective planning for the next day I like to feel when I wake up Lake I'm winning the day the days not beating me and if I don't do that work ahead of time I was feeling I'm playing catch-up. Awesome. I actually a question if you don't mind. Out here. Far Startup 'cause I wanted to go back to that real quick. What have you seen? What's your experience with with untapped? What have you seen with other other startups that you see that? The big mistake that they're making as opposed to what you guys, what you guys noticed with untapped, how you were able to get acquired at the end what what is it that you see that are missing with other startups that you at you were able to be successful with untapped. So there's a freeze in business called KPI's their key performance indicators. They're the things that really matter that you need to be measuring. That are the lifeblood of the company think new new customers, revenue number of employees, expenses for rent like stuff like that. A lot of companies refers time entrepreneurs focus on instead of true KPI's they focus on what a of people call vanity metrics and vanity metric is something that feels good and looks good to talk about on instagram in publish, but it doesn't actually make the business healthier or bigger stronger and so things like instagram. If your instagram following doesn't turn into. Enough promotion were people to drive a sales funnel for example, than there's really no meat on the bone as far as that metric goes. So a lot of folks get added on marketing metrics order. Stuff that doesn't actually truly mattered to the overall health of the business and I think that gets people upside down we didn't have a marketing team. For five years we only did calling in emailing from our sales team and that's because. We believe that we would have more control and clarity over those. KPI's. Having those types of relationships with customers rather than spending money on facebook ads or Whatever the alternative would be to market. Interesting. I'm glad glad we got that out of the way because I went to see. What the what that meant like. So KPI's definitely for sure for sure. For. Sure for sure. Okay. So last question. Of all of my, all of my guests when they come through. People here they see you. They love what you're saying they love. Everything that you're talking about. They want to they have similar interests, similar pursuits. and. They want to do what you're doing. Brandon. They wanted you know they wanna be like you. Want to be like Brandon. Can you show them give them a couple of things that you can tell them about how to be in Dorothy in this space. So I think. From the entrepreneur perspective is. If you are going to start your own company or if you have your company just be prepared for the volatility that comes with that the successes failures, the happiness, the sadness is really bubby crazy ride. So just being cognizant of that and knowing what you're getting yourself into I think is really important as far as the personal development or lifestyle engineering stuff goes. I think the very first step that a prison should take I'm sorry I keep hammering on this I. think it's so darn important is calibrating your personal compass and that is going to the exercise of answering what am my five core values that make me who I am and the exercise I always give people is imagine it's fifty years from now somebody writing a biography about your life because you've been an amazing person, the biographer can only write five chapters in the book and each chapter is a characteristic that you carried throughout your life. What would you like those five chapters to be in? What should they say and that gets a person Instead of all the bias sees like how will I would like to do this but I can't because of this if forces you to think from another person's perspective as more like I wish I, hope to be this one day and so it takes the pressure off the question but I think in order for somebody to live a fulfilled life, they have to start by calibrating that personal confess. Awesome stuff man. Incredible stuff for. Amazing stuff today. Unbelievable? Yes. Unbelievable. I appreciate you coming on the way we got you in here So. On a whim said, yes I appreciate that we got you. So, please tell people where you where they can go to Ecuador or something for them for for showing up on on the show. Yes. Thank you so much for having me. This has been a water fun. If you like would you hear you're interested in calibrating personal compass and finding your path and your purpose in life visit blazer dot com slash giveaway the e book that we've discussed on the show is right there it's downloadable you could check it out and if you're really serious about making a change, you can check out our mindset accelerator program our currently released students for our November eight up so we'll love to hear from you. Love it I love it this. This really sounds like. A lot of people need to get in get in on this because it's different. if you've listened to my questions and scenes of heard how you answer them. You definitely get onto this onto the celebrator I think it's a great. It's going to be a win win for your fish. You're so please being blazer dot com backlash giveaway just going to get connected with this Guy they have a great thing going I think you're gonNA. Be Very very well Take care of by by this guy for sure. Absolutely. So thank you so much. Yeah, so My thing that I say that that you guys can can. LOOK INTO IB DOT com. Once, again, we are in the seventh week of our eight week digital product giveaway giving away this week in anchor. Bluetooth wireless headphones for you. So go there at the Taylor Dot Com or you can text us at, we are live to four two to. Get on the list here we are live now with that in you register in silent for that particular giveaway. And In. Also going to be doing some other great stuff when they didn't help you build your authority platform and in getting you made me more connected with our guest for sure. That's part of what we do to give you connect with I. Guess 'cause they're so helpful and they really wanted to serve serve disoriented. So I appreciate again. Brandon coming in here and doing this for us just the missing stuff. Do you have any final words for we get out of here on this episode Brandon I'm getting windows headphones. Awesome. So let's get out of here I. Appreciate You. We'll be back in another couple of days, but another episode for you and just remember you are the project we want to slap audio to your name so you can sell more of your great. Build it. Share it. They will come. Thank you so much be bliss in what's the next episode Exclusive I said. Are we ready? Go out you go go. And that's rapper this episode the Authority projects thanks so much for tuning in, and if you like what you heard, we want to hear from you subscribe rate and give an honest review share tell your friends. So they can hear and for even more authority building tactics be shared a sign up at the authority letter DOT COM, get free weekly content and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe. A moment from today broadcast just remember it's your writing to build it Jarrett and they will come until next time.

Brandon Walker blazers basketball North Carolina US vp Brian S Arnold Cleveland Authority Project instagram senior vice president of sales founder and CEO Don executive engineer Tim Draper Ecuador bbn Blazer
Clubhouse App Review--You should get on it!

The Authority Project

09:33 min | 3 months ago

Clubhouse App Review--You should get on it!

"Okay what's y'all know about clubhouse yes the clubhouse app you know you know the clubhouse thing i think a lot of people know about it but some people don't the don't explicit. I mean don't as awful but this clubhouse app is amazing in. I'm here to show you or it's a little bit about it. If you don't already know you gotta get on there. Okay if iphone you've got to get on there it's right now. I wanna see priceless. But it's it's fomo you gotta get on their do it. You can get involved network all these things whatever you want to do. But get on there and we're going to talk about today on the authority project. Let's go for all right. Ladies and gentlemen boys and girls feast your eyes tune your ears. It's that time again. We are live with another episode of the authority project. It's the video podcast dream. don facebook. Youtube twitter and periscope where we talked to digital marketers business coaches and creators of all kinds on how they built authority their feel and how you can mimic their success developing authority building your audience and attracting better clients to your own business now without further ado. Let's bring to the virtual stage your host brian s arnold arnold back here on the virtual stage for the authority project and a special episode. That will be very brief. But i think important especially for you. I don't want us to sell preneurs. But i wanted for you. The entrepreneur who wants to really be ahead of the game with this app called clubhouse now said again that this episode different it reminds me of shades of when i started livestreaming with mere cat in i see things i see a changing the guard about where audios going in clump is just right in the thick of it now. So what is clubhouse is basically basically in audio meeting room there are moderators for each room. Anyone can set up their own room in by the way. Facebook is in trouble with this app already. They might even acquire it when this is all over because you know about facebook meeting rooms but they're trying to boost that and no disc. Clubhouse app is special but once you're in the room what she didn't want these rooms you can raise your hand the moderator will bite you on it you can ask them a question and get great value incredible value from these rooms just as top notch. You'll get to your questions from the top people in whatever industry that you're in that you're interested in be music could be check podcasting just regular entrepreneurs stuff and Someone put some together a golf thing in here. I mean acting whatever you're involved in you can either set up your own room and get people to help you or exit question from i mean. He was celebrities and just last night. I'm listening to tyree shopping. Some real talk inspiration. That was just priceless. I mean it was. It was riveting. He was in their grant. Cardone was in there that going back and forth and they're networking right in front happens right in front you where they're deeming the. Dm me everybody here. This thing going on. I think there are a lot of cases where people here that are already. I'm kind of i kind of liken it to a live audio podcasts but even richer because you can actually help people on the spot if you're starting a room or you can be helped on the spot if you're in the room from people who are experts in their field. Which is something like the project right. So it's great for networking scrape for incredible insights on the spot. If you have a question is great for getting known by people you want to align with putting yourself out there and it's just addicting you wanna turn off notifications when you get this if you don't wanna be so hooked on it. Those are the pros cons. It's invite only right now so it's not public is better so you need to find someone at this point to get you in how there's a side door die found here on argos the social media examiner and they're stating if you go to the club houses at website. They giving off into download the app from the app store where you can reserve your username. Which is very important. And depending on how. Many of your friends are using the clubhouse app. They may be able to receive their nullification that you're you know their friend. Whatever is is on there and they can probably just wave you in officially invite you. So that's a little backdoor. I didn't say it's so so I'm paraphrasing a little bit about what social meanings has put out there. But you can check the the full article there until human examiner in this has been talked about saudi. Associate museum from the oprah. Meg mashal the new york times. Got an article on them in. Is it special special enough. His condo is only on iphone at the moment sorry android users. Only an iphone right now another car. It's not great if you're someone who doesn't like being on the phone wishes me really. But i had to get over it because it's just too important. A habit jump in and be amongst the people. There are also the usual rooms on their that. Do the foul for follow thing. I don't understand why people still still do this. They think that they follow me off. Follow you get more followers. They look better. I i get it. But there's there's no value in that really there's no value in that so there's that and there's no comments to right so you have to be brave in. Raise your hand in. Speak if you want your question to be answered. So there's that be brave. This is great for you is scary the first thing you do it especially if you're introverted like me. But it's it's a way to get out of your comfort zone in really be in a in a network situation where you know you're putting yourself out there in in doing in doing would most people won't should i say so with that. I don't know how long the buzzer last with this app. I note that at this time to get in. Because you know d- let me say this. There's going to be saturation to this app. Eventually with is going to be a plethora of meeting rooms. It'll be too much to handle in. You'll have people who are you know right now. You're buzzed into to a certain amount of room. That people are gonna you know just in a few different rooms. Iran you can you can imagine having thousands of rooms in would that work later on who knows so. That's why i'm saying. Now get on there now by the getting good. I think it will be a while before we get there. Because you know they haven't brought a public yet again. Data they have there. There's no android app yet. So when the android that comes out you can imagine a plethora again of new users coming through but you need to be on this app. I can't stress that enough. Get on his app right now. In getting the note be amongst the people the people who are you know you know with a formal i in we call. I dunno i dunno. Have you talk to you. Know what. I'm talking about. Formal de among the i get on this thing and be a part of what's happening. 'cause it's game changing right now. I'm not sure if we'll be later but right now get on there. And that's my review in less than two minutes hope to see you in their brightness. Arnold in may we can collaborate something. Yeah take here. And i am done with intimidates view. Thank you so much. Get on the app. Elsie next time on the authority. And that's a rapper. this episode of the authority projects. Thanks so much for tuning in and if you like what you heard we want to hear from you. Subscribe rate and give an honest review. Sharon tell your friends so they can hear and per even more authority building tactics. Be a sign up at the authority letter dot com get free content on ongoing digital product giveaways to help you on your entrepreneurial journey we certainly hope you got a key takeaway or maybe an aha moment from. Today's broadcast just remember. It's your authority. Build it jared and they will come until next time.

don facebook arnold arnold Cardone Facebook Associate museum Meg mashal tyree Youtube brian twitter app store golf oprah saudi the new york times Iran Elsie Arnold Sharon jared
Facebook Moves To Prevent Antiquities Looting. Critics Say It's Not Enough

NPR's World Story of the Day

06:53 min | 10 months ago

Facebook Moves To Prevent Antiquities Looting. Critics Say It's Not Enough

"His facebook doing enough to stop the trade in looted antiquities. FACEBOOK is announced new rules to crack down on that aggressive trade. As we're about to hear some people used the social media site to sell ancient artifacts. They haven't even dug up yet. We should note that facebook is among, NPR's financial supporters. We covered all the same NPR's Jane Arraf has this report Kamenica ruin. My medically. Heavier. Video posted on facebook of an elaborate Roman era mosaic, the mythological figures and animals in colored glass and stone are still vivid two thousand years later. You can hear the voice of the man describing it, but you can't see him. Then, the video pans out to show the mosaic offered for sale is still in the ground uncovered in a field of dirt and rocks. I, mean they're showing to you in situ. This is the from an archaeological excavation. That's Amaral. Azam, an archaeologist and professor at Shawnee State. University in Ohio as Syrian. syrian-american says, the mosaic is in northwestern, Syria where there's been fighting and looting of antiquities for years. Mosaics are very common item that are often offered for sale on facebook either on individual pages or in these groups that are dedicated to either selling of looted antiquities or these groups that are dedicated to basically crowdsourcing information on how to Ludwig Lud- as is the CO director of the Authority Project Authority, Arabic means antiquities, but the acronym stands for antiquities trafficking and heritage anthropology research. The organization is tracked at least ninety five facebook groups dealing in looted antiquities many from conflict zones including. Syria, Libya and Yemen facebook has prohibited the sale of things like drugs, guns, and wildlife on its pages. But until recently, not illicit cultural property, just late June. The company announced that it would add historical artifacts to the ban tests. Davis, IT -SECUTIVE director of the antiquities coalition. An organization aimed at combating cultural racketeering calls it. A good first step now is particularly critical time because the Cobra nineteen crisis, it hasn't spared anything including our cultural heritage and above board dealers, galleries, auction houses, even museums there on shuddered on the international black market is staying wide open for business and in particular facebook never shuts down facebook, which also extended the Bantu Instagram, which owns declined interviews on its new policy. Davis's stopping looting isn't just about antiquities, the US government, the United Nations pretty much all of the world's international community is an agreement that looting and trafficking is helping to finance terrorism. It's also facilitating other crimes like money laundering, and there's a documented connection to atrocity crimes including genocide. These groups say the problem is that facebook relies on complaints from users to alert to trafficking. It doesn't actively look for band content, and if it does act on a complaint and takes down opposed facebook doesn't preserve it. The company did say, would preserve the post if asked by law enforcement. Meanwhile Amaral. Explained that knowledge is irretrievably lost. When facebook deletes the posts, they're not part of documented collections that have been excavated probably by archaeologist photographs, and there's a record of. What has ever eyes on these items. When you see this picture on facebook and once items soul, it disappeared because it's looted, any may never be seen again. This is a video posted on facebook from upper, Egypt of an elaborately painted Sarah Office for sale. Inside, is a mummy human remains, thousands of years old. It's one of about a dozen pose that as a Thar co-director. Katie Paul have reported to facebook as violating facebook policy. Since the ban came into force screen shots of the exchanges show that facebook found that only one should be taken down. We focused on post that explicitly said for sale in Arabic were in groups that said, integrity for sale said things like how much or price to make very clear that these were explicit sales of these illicit items. Some they've reported are both into quickies and human remains, which facebook also says, it bans I open up on my computer. One of the pages that poll reported it's been up for three years. They're shipping rates and prices and an amateur video showing what they call. Tibetan antiques. Just, any antique. So host after post of jewelry and objects made from human bones. Here's one with six views of a human skull. Another one of jewelry. Hashtag. Skull, Hashtag Bone, Hash tag, human bones, hashtag human bones for sale. Unfortunately, the sales of human skulls artifacts made of human skulls were left up and deemed to not violate FACEBOOK's community standards. The post was taken down only after NPR asked facebook about it. A points out for us, sellers with shops on facebook. The company charges a commission. FACEBOOK doesn't have an artificial intelligence program for antiquities like it does with other bound items and it doesn't hire experts who can easily recognize looted antiquities archaeologist. I'm real. points out that the company relies purely on user complaints. Can you imagine how much worn formation is on the back end of all this that they have access to? This is a multibillion dollar entity and they won't invest in cleaning up their own side. They're going to rely on to people who have day jobs who spend their evening scarring facebook for evidence of crimes. FACEBOOK spokesperson. Chris, Davis acknowledged that the company needs to improve it system. A former was one of the organizations facebook consulted with in devising the ban on antiquities traded announced in June. The conservation groups say that doesn't do much good unless it enforces its new rules. Jane Arraf NPR News, Amman Jordan.

facebook Jane Arraf Davis NPR Syria director Ohio racketeering Amaral Azam Authority Project Authority co-director US government Ludwig Lud Egypt Shawnee State Amman Jordan
Follow your Passion to Find your Voice w/Mike Armstrong

The Authority Project

23:37 min | 5 months ago

Follow your Passion to Find your Voice w/Mike Armstrong

"All right we are live. Jim boys and girls. We are here in the building early today at least from me early today for me from my good friend here. Who is here to help was he says to follow our passion so we can find. Our voice is that right mike. Yeah that's right. Right because mike armstrong. He's from the uk and we're going to have some fun tonight or today wherever you listening right now. Here we go. It's the authority project happening right now. All right ladies and gentlemen boys and girls feast your eyes and tune your ears. It's that time again. We are live with another episode of the authority project. It's the video podcast dream. don facebook. Youtube twitter and periscope where we talked to digital marketers business coaches and creators of all kinds on how they built authority and mayor peel. And how you can mimic their success developing authority building your audience and attracting better clients to your own business now without further ado. Let's bring to the virtual stage your host. Brian s arnold. We are back with another episode. The thirty project. I am brian. Arnold in you are the project we want to attach authority to your name so you can sell more of what you're great at and we are blessed to have mr mike armstrong here on the virtual stage to help you do just that how to follow your passion to find your voice. We got a lot to unpack here so get ready and enjoy the ride How you doing mike. Wholesome a great day as i do every day rarely because i'm following my passion. I found my voice awesome. I love it. I love it so before we dive in for dive into. We've got a lot to talk about dive in. Please tell on the audience year who you are personally and professionally okay. Well personally i. I'm a son. I'm a brother. I got a brother two sisters. I'm a great human being somebody who is a massive relationship buildup on sunday. Live life to the max. Allan life the no regrets and have as much fun as Along the entrusted journey than that we all find ourselves on. I love it. that's awesome. I love that man so tell us what your current product working on at the moment so amazon professionally. I'm a- sales marketing consultant traina service provider. I'm a salesman so global. Networker sales mocked interactive for networking events. Company evolved castor a youtube buzz. Social media influence tiktok or somebody who works all the hours under the sun. Because i don't see as go line By ballots are seen as if you work. If you do something you enjoy for your wake as just and really awesome. I love that. So let's talk about passion i now. It's a big debate. You know about going going which. You're passionate steve. Go at your passion if that really works right so because it's been kinda put out there that every passion is not profitable or is it. You let me know what is it about fong. Passion that you think should be the right step forward for anybody going through trying to live a type of entrepreneurial style of life while basically life is to say as as the song says like his rollercoaster. You know there's nobody can get through life without you know some ups and downs and if you're though in through life and your house some struggles from time to time and unless you're actually doing something you really believe in any really passionate and you're gonna get knocked off course and did you know you may not on course again while people doing because an all flash while they do day in day out is they have. Some hurdles can be financial can be knowledge education. Could be you know Symbolic speed whatever how something knocks him are false. And they ended stay in that people know is the rat race is saying they come from so the rest of their lives and they miss out on all of the things they could have been all of the things or the opportunities had over those things out because in the fact that something happened in their lives because they were in following their passion something not moss but they need to a bad place on all people come from got it so this this this talk about the scenario when we have our passionate we have our passion right harvey now follow it. So that makes an impact so we can eventually have a lifetime lifestyle living like most people you see out there doing or or dreaming of doing rather. Do you make a living out of doing out of doing that. Why why is it important to find our voice like you're saying yeah well we'll also about it. You can't find a living and make every single passionate of the world but not some people have lots of passions and you've got to find the right passion within new you can also make a living from and you can help people with mattingly you know. We all complex human beings and we all have multiple passions. And so it's not about you know. Oh yeah I like italy wigs. Tim professional wherever you know. It's about finding a whole your passions. Which is the one that really fanta. If you really loads new ready to come good Which is the thing you have to do forever. Maybe teach other people how to do and to become a master. Become a leader in you. Know to let Most people these days they want everything to quick think today all even asked today and that's not realistic. If you actually really pick one of your skillset one of the things you love to down tools dudes outdoors in our relationships with people. If the the thing the u passionate about you can also make living on if you actually just keep thing you know hours and hours and hours and weeks and weeks and weeks and years and years and years. Eventually you're going to become like a grandmaster and whatever it is the do it you can't do over and over lower again. Willingness to keep learning and keep improving about becoming are doing it and twenty thirty forty years fine so all the entrepreneurs i've matt and listen to in town you gotta take your passion and you're gonna get in the queue of life and you're going to stay there waiting for your turn. People talk to you when the not finding any further forward. They join another cuba. Join another you another q. And they decided to. You ought to sit down on in because the getting a you might slow processes if you lady really passionate about. I really willing to learn and educates develop a grow in a specific ryan. You will become a master of you. Pick picking industry are you can monetize ability knowledge. Not experience nova tire. You'll move up in the queue. Become the person that influence the keep person go-to person their full. If you have strategies in the right systems and processes and products and services in place it was thought monetize your position as head of the queue that so what do you say. What does somebody look at you now and say you know what this guy here. Mike armstrong you know of of course you can do it easy for you to say because you're you're like the natural born salesman there you have it all together. Of course you can do it. What is that where they don't feel like they have the chops to you. Know really do those kinds of things like believe me you know. Get out there and really express their passion to the world. Well these these myth. I think people look at other. People may think everyone always thinks was going altogether. Everyone's the superhuman they can they can do aggregate. I do that. People think that. That's you know i'm always be brought out by donald trump the mindset of someone else can do it and then i can do it because everyone out there is just trashing bones. All the same stuff. We've all on the same mechanics. The same engineer in the same brain. Same saint have know all grades at the same things that we passionate about a mass usually sunday. Good that's anyway because comes from because on the bill be able to do something well so when you look at the people don't over anywhere on patta. sorry. I don't care who they are at the end of the day. They all got the same biology over the main copy masters something. It doesn't mean that the new just you can watch something to someone only able to be the best destiny own able to be ground is all autry is just the longest choose. Ask some big because we we are not that in acting commissioner. You actually descended on the right path. So looking for that famous gonna set you off keep going to do not when you're young and otherwise it's gonna take time to build. That saw grabbed my set expertise. Tim literally in if people always see they got together. That's just because people will always put the positive side of themselves on social media. No you know in the press on the megyn. Nobody's hundred percent together. I don't care who they are. We all have ups and down days. We have passing families and calvin sufferers and is this that though wrong and fails us and is human beings. We're all human beings. Mark zuckerberg has that richard branson that. We all have these problems. It's just how we choose to deal with. That makes a difference. You know the leaders of the world side to use problems obstacles your stuff that getting their way sometimes feel you know you will drive them. Pets people creating more obedient offensive or find ways around problems other people. Just give up a problem at some point in their life and they give up on it and have difference in all the time so you know most of the difference between success and failure. How isn't whether someone's got stuck together or not is actually whether they may choose to be successful or noise their mindsets so anyone can work on a mindset is lucky. I was very successful as a kid. I was in a spoiled. I was good in school or had a winning mentality. And i've been in sales all my life through throughout my career and what was being better than average. That's the people around me because with the mentality of wanting to be the best on track win. I'd be willing to be a lifelong willing to teach myself the skills and the experience and expertise to become the same whatever then on just because an article comes in my way. It doesn't mean growth is going to go along with ounce that doing what i do because about my love it i enjoy it. I believe that. I can get to the number one spot. I got the number ones. And you know maybe two or three won't be to all the millions of people have beat up. Same spot you. You're going to keep you are not got the right mindsets soon to chase your dreams not just In what became one of the ninety percent quota which quits online took. I loved the passionate. Right there in your in your answer there. Mike so this talk more about this voice thing is there a strategy that goes about developing the voice. 'cause you can have. People were in a crowded space of either people. Who are coaches or for a product craters. Or what have you. Who are maybe even bigger brands. Where this competition everywhere. There's people you know they can come to you or go to someone else with the same solution so talk to us about how we're developing voice so that people can resonate with that in a in a much deeper way than because i think i think people are trying to figure out how to develop that how. How does one go about doing that ultimately again. If you're doing so i am been in sales in mocked him for most of my life since i was about that offers. You know entrepreneur salad vitamin signing things. Kids got into employee sales at fifteen opinion involved in the communications business. Oh my adult life from fifteen upwards of forty three now all of my adult life involved in communication a business as a way of making murray managed loss of sales people in lots of martin. People since i was eighteen so again most of my adult life will be managing people own thing. Communicators in the sales of marching band is often whether they believe in the product or not. You believe in the product and the solution that you're offering to people if you believe in what you're doing and if you follow india parchin you really have a good product service. You'll shut off the hilltop step anybody and everybody but what you do if you don't believe in what you're doing when you know you don't believe it you don't necessarily want to convince other people it because you're not convincing yourself so people snuggle to find device you hope so people business outsides. Not doing the thing they should be doing and the solution they could join the crowds similar. People haven't really got the confidence to find their voice into shouts about into anybody in any capacity. There's so many different ways to communicate your voice your message. Y'all solution you're offering in who you are. Your values always all things. There's so many different ways of communicating these days video and audio podcasts. Yuban it up and facebook and all social media as at all traditional media places to put your message out there. Last year confident embassador. You really believe in the message. People will join away from it. The massey jones. For i don't want to say too many times i wouldn't want to say it's kim i saw was when he really the goods really proud. Walk you it with the core values utah. Everybody wanting to video and wasn't going to up is uncomfortable. Because you don't believe in is often enough tyler That is definitely gonna find your voice and you're going to use whatever vehicle is out there and it's been so many options of so many choices would be albany so many different ways of sharing your message to your target audience that's You know you get involved you going learn these things again so some people the old the technology and they like all on target. You've got the last ten years korea to use twitter facebook youtube or no normally. You don't wanna rubbish taveres. You wanna drink. Tabulates us usually tools. That are there for you right now. They'll just units you also nutritional loads of tacna folks until use wordpress to us dan how to use other social media videos. Trae a podcast. You're never too old to learn. It's just your mind is rights whether you choose to watch or not. That's great so. I have one last question for this is awesome so far i love everything just saying the conference factor is definitely something that people need to understand that. If you're not confident about what you're putting out the air it will it will not only resonate with your it'll resonate with you and people will see that so i'm glad you you. You let us know about that on on this broadcast so i just have one last question and it goes up or something like that. People are watching you right now. This seeing that they like what you're saying. And they have they have similar similar goes in the interest and they want to do the same thing that you are doing mike exact. Same thing Can you give them just a few tidbits or or maybe just one big step. Apollo they can be an authority in this space yet and so i'll just really give people an idea of something i haven't done to teach people you know something about being through a competition. Soho become an authority throughout my life by one a willingness to learn so lifelong learner an unwilling to learn the twenty thirty forty percent. I'm most people and most people when they have their mobile phone. They don't understand everything it does. Just use it. To make the sixty percent capacity saying lincoln the same twisted the same facebook willing to learn on using all the tools in the functionalities that are available to you. Your opportunity to communicate with people not just at sixty seventy percent ninety percent ninety five percent hundred percent at retiring. Go all in because you only got one life. So don't give you know since reporters if you lie for. Three gorges of the athletes been one hundred percent every time. And then all you gotta do you skill yourself. You're gonna learn log. In order to be communicated all stars he finger on nine and intact you're gonna learn how to castes in order to be commuting communications aspect an authority figure audio you need to be able to create videos content and also to become an authority figure bound by a video you need to learn how to communicate via lincoln social media platforms Communicate to a wider audience. At you know line you know you have to learn all of these skills you know over a long period of time you can become stuff and you could be seeing everywhere ed omnipresence. So that's you are an authority figure out for yourself. You become the keyboard of influencing your industry. You become the go to person. Everyone else needs to go to. Because on the one who's making all the noise you're the one in the conversation the one reading innovation. And you're the one who. Who is the go-to person in that. So only my advice is don't rush. It build a korean over a long period of time in sydney to upscale yourself on certainly new technologies and new ways of communicating your message target audience. I'm over a period of time. It'll become the authority figure in your sector. Can you just show tell people right now how to get a hold of you at the show. That'd be gap. Nope and so. I've got a website. Which is mike armstrong dot. Mi hashtag which is gone on strong. And if you search my house chugging google or on social media you'll find all my content and i also work for a global network in atlanta because intro and anyone who listens to show who wants to join a an online network events and we do one nine till eleven am. Uk time on a friday. Anybody who wants to join the his guests gas line. It's a members only network guesstimate biden and see whether the network would be something suitable for you to join full of all some entrepreneurs collaborators fatness. You really want to help out you to grow and succeed so coming on as a cash. The mine are online network. Is what else you want to join me on any network events and in touch via websites all my social media platforms if you want to remind our youtube channel. Just check out. Montage podcast and on youtube channel. Great stuff man. I hope everybody got a lot. How i know. There's very inspiring. People are giving us some some good reaction online there so Thanks so much. I appreciate it man ending before we get out of here. Yeah checking on my happiness formally sunday. I'm willing to give to anyone really on the planet. It wants to be a happy person than they are. Today is simple at five stat planets. The small top as formula and is fine things you can do on a daily basis to be as happy as you can be really. I don't think any way you can become more happier than if you follow my find stat so on my website under you want me to give you the happiness for more than happy to do helping people if i can make you happy and i did a good job take care. I love this guy. Awesome stuff that go to the door dot com to get to go there now joining the list so we can help you build your authority platform so you can do your platform just like mark. Armstrong is doing every single day of his life. Apparently so take care and we see you on the next one build. It share it and they will come out. And that's a rapper. this episode of the authority projects. Thanks so much for tuning in and if you liked you heard we want to hear from you. Subscribe rate and give an honest review. Sharon telling your friends so they can hear too. And even more authority building tactics be shared a sign up at the authority letter dot com get free weekly content and ongoing digital product. Giveaways to help you on your entrepreneurial journey we certainly hope you got a key takeaway or maybe an a ha moment from today's broadcast just remember it's your authority bill. It here it and they will come until next time.

mike armstrong Jim boys don facebook Brian s arnold youtube mike patta fong Tim castor mattingly Allan hundred percent Arnold twitter ninety percent massey jones autry harvey brian
What I've learned after 50 Episodes!

The Authority Project

16:28 min | 7 months ago

What I've learned after 50 Episodes!

"We are live. We are live. We live we live. Yeah. We are I think we are in this. I'm so excited to show you what I have learned the fifty episodes of the authority project. I've I've. I've taken him now to seven seven seven. Crumbs of success that were left behind by my guess. Mike Credible guests and you hear all now on the authority project. Let's go. All Right Ladies and Gentlemen Boys Girls Eastern is in tune your ears. It's that time. Again, we are live back with another episode of the Authority Project it's the video podcast dreamed on facebook Youtube twitter and periscope where we talked to digital marketers, business coaches, and creators of all kinds on how they built authority in their field and how you can mimic their success developing authority building your audience, and attracting better clients to your own business. Now, without further ado, let's bring to the virtual stage, your host Brian S Arnold. Writes in his me Brian Arnold. Your host and only one here today I know crazy crazy by them here. To Give a count of our fiftieth episode or at least are over fifty episodes the nation or what have you I've broken down for you. The crumbs excess left behind by our guest in there are people here coming in bringing questions concerned we have it. Here, to answer those questions if you have any other questions, but we want to get started I'm so excited that. We are often great stuff with the Authority, project. In we are booked solid until. February of Twenty twenty one so far. So right now, what target is in the mid second day of October. So really excited about all the guests that are coming through we are just getting started trust so. I have seven thing seven things that are broken down what to really get you guys to hone in on this in I am. if you're watching live, have a little bit of a slide here and then I'm going to be using and let's get started you ready ready. So what I've learned after fifty episodes s commission point. Let's go. Let's go. So. One of the biggest things that I've seen from the guest. Is that. And I. This is a little bit of A. Throwback. Throwback but. I wasn't expecting this but. The biggest thing that I've seen is that for the majority of the people who are that have been I guess you've been successful are educated. They're educated is they have mastered the message degrees or you know they've they've been whole bit in other usual thing. Off The pursuit certificates was maybe maybe they they've been the college and maybe they haven't but they pursued kits to say that they are qualified to teach or to serve the people that they are trying to serve. Or they just did everything possible to educate themselves regardless. So They're educated. They're not winning it the taking the proper steps to say. That I know my you know. I know my stuff to say. without being crazy about it, but they're educated and they've pursued that education in order to serve the people that's born. So take down, write that down for sure being educated. Second thing is that they read. voraciously. They love to read. They love to learn they find it that if they're not reading about things that will help them that you know if they read is. It's so part of them to read in continue to read as much as possible about. Business in marketing and so forth, the more they read they more. They learn the more that they could substance out of their life in the rashly doing the reading. As, number two, this is very quick because this might be. Intimidates very quick. So this is not going to be long guys. So. So my third one here. Is that they have routine. They have a routine. Does it matter if it's morning or night, they have a routine. Like I said, it doesn't have to be morning I swear most successful people say you know start early four or five o'clock but if that's not your thing, it's okay you just need to have routine. You have something going on whether it's medicine meditation in the morning you're reading you're you're getting up but I don't know You're working out or what have you but you need to be doing something you're joining down notes every day, and you need to have a schedule mapped out every day of what you're going to do prepared planned every single day have a routine. visit the morning. Night midday. Have you. have routine that's number. Three Is Very considered. All Right? Next they have a history of mistakes. So what does this mean? If they're not making mistakes. It means that they're not doing enough. Did just not doing enough at all. So that mean. If if mistakes earth. If you're if you're not doing any mistakes that means there's done the action you're not you're not accomplishing a whole lot because if you make mistakes the means learning and learning the music growing and you're building in the more, you build the more you see more, you see mistakes the more you're GonNa, make mistakes and the more that you're going to be pushing yourself to get better. So. My guests are saying. Over and over and over again. I've made so many mistakes. But I've learned from them and here's why because of them so start building up your history of mistakes. Yes. It's very important for important. So this is here. Next one billed as you go. What does that mean? And I stress this all the time, build it over time. Alright. Buildings over. Time. And then. As you're building, improve it when it's time. Improvement, when it's time I know some people who are who this is a stickler for them because a lot of keep their things in the head and the not building anything nothing is going going in direction whatsoever because you're not you're you've stopped and nothing's going in that building people not seeing you bill, which is the most important thing member when I said building share it, they will come no knows you can't just go something then air and think that people like, oh What's happening? Don't do it that way building time. Okay. Improve it one time you can see the. Progression even on this podcast how I've changed. Things over time it didn't I didn't do everything all at once. Okay. I. Didn't 'cause trust me. If I did out I would draw crazy Realistically. At perfectionist I've gotten a lot out of the gotten away from that. So much was great before but build it over time did improve it when it's time sometimes you improve things by mistake I had this new background down on my on my on my screens now. That is dark darker in I really just did it on a whim and I liked it. It's like you know what this is going to be how it's going to be for now on. So I got a darker background didn't realize it but it is. It's. Things you understand over time so Be Aware of that. Next step. You can't do it by yourself. And I've. Seen this over and over again with I. Guess. And I've asked this question point blank and they agree wholeheartedly Going Solo okay. Only lasts for so long. So only last for so long. All right. If you're a solo per noor, which means you're entrepreneur who has just by yourself, you're doing it all all all doing you wearing many hats all the hats, right? Listen. You start networking. Find people who just just like your accompaniment you get to know people in your in your in your field. Competition Right. In just race as. Much as possible to get monetize and get to some Edmonson port what I mean by that virtual assistance or team of your own death, what you're searching for. So you can start you're just the person who wants to be wants to be creative and just create. Right avoid burnout. Avoid burn out at all times. Right is a huge lesson. You cannot do it by yourself. Just think of any job that you've been at it's not just one person. Hey It doesn't happen in the same thing which your field of expertise whatever you're doing. You you can't do it all no one does that it doesn't work. You cannot build. You cannot scale if you're trying to do by yourself. I think the last one. Were all in the same boat. We're on the same boat. Listen. I've talked with. My guess before and after the shows where. A common theme is that you know what? The working on the usually just working on a new project and they're just seem happens. There's always nervous butterflies they're trying to figure things they're trying to make things work China making hopefully things that are. EVEN IF THEY BUSINESSES Successful successful successful before right. It doesn't mean that you know the next project is going to be successful. So they're they're they're just in the in the mindset of I'm just hoping this workout when I'm excited but there's also anxiety were all like that. All entrepreneurs also preneurs. Are In that same boat? Because we're all. Happy all the same resolve all in different journeys. Right. We all have that same resolve and what are the same resolve. Freedom. We all just want freedom. Right. And so. We Love the journey we love the. The anxiety what what builds up inside us that we want to to to do this full-time you WanNa, do you know we want? This product grow to. Our goals to be incredible? You know so Whenever. Anybody says that you know they're trying to be different unique net. We're all the same. We are all the same looking at my watch, read my lips or if you're listening later on to listen listen to my voice were all in the same boat different journeys same resolve freedom. Right. Is Simple. Clear. In that's really about it. Really about it. So I just want to. Hear. The? Crumbs of success people I'm not even through some Rica I don't WanNa go back to that. But those are the those are the crumbs to success. All of those there are right. All those things. Will Window will go it you're educated right educated. You read voraciously. Alright. They have routine. Three they have a history of mistakes. Member if not making mistakes in not doing enough. They build as they go along, they build it and they improve it when it's necessary. Okay. Five. They don't do it alone. They can start off you start off alone but don't end dot alone you can't do it. Don't do it. Avoid that burn out, and lastly realize that we're all in the same boat for all these things. To. is different journeys. Same Resolve Freedom, we all are looking for that freedom. We care about it when serve others. and. That's what it's all about. What is all about? Okay. In. Those are the Crimson success that I've learned. This is what I've learned after fifty episodes. We have another fifty four and more more after that has mixed incredible guests coming through. And I just wanted to share that which you as a bonus episode here. and. If, you want to learn more about what I'm talking about. Doing your platforms that I've done with the Authority Project Other people who are coming on guests, what they've done with their their in the digital space. Please go to the DOOR DOT COM join their list. You'll be going over weekly. lessons about how to build sheer. And Profit. From your idea from your work from your current project. In that is all go to the letter DOT COM. Or Texas. That we text we are live at four four two to the joined that list. You will not regret against so many people on their already in were already to take charge. We only have a few more months in twenty twenty. To get this, right. Please, please build it share it. They will come building now don't start later start now today. Right. And that's what I've learned. That's it is fifty minutes. Or fifteen minutes we're good to go. And Off The much. Dismay Brian going, solo on this episode of the project I'm out people's. Sick. And that's a rapper, this episode, the Authority projects thanks so much for tuning in, and if you like what you heard, we wanna hear from you subscribe rate and give an honest review Sharon tell your friends. So they can hear food and for even more authority building tactics be shared a sign up at the authority letter DOT COM, get free weekly content and ongoing digital product giveaways to help you on your entrepreneurial journey. We certainly hope you got a key takeaway or maybe an moment from today broadcast just remember it's your authority, build it Jarrett and they will come until next time.

Brian S Arnold facebook Mike Credible Twenty twenty Texas Edmonson Jarrett China Sharon fifteen minutes fifty minutes
After 100 Episodes...5 More Crumbs of Success w/Bryan S Arnold

The Authority Project

13:12 min | 3 months ago

After 100 Episodes...5 More Crumbs of Success w/Bryan S Arnold

"All right we are back with another one ladies and gentlemen boys and girls. It is brian as arnold virtual stage in. This is my after one hundred episodes. What i've learned after one hundred episodes episode. And i have four five. Not four five things or crumbs that i've learned from my guest crumbs of success that i want to bring to the stage at this point in time. So this is great. I'm excited to share this with you. It's a brand new year. And i'm on the attract to give you so much more content that she i'm excited. Hope you are too. So let's go intro skit. All right ladies and gentlemen boys and girls. Easter is in tune your ears. It's that time again. We are live a with another episode of the authority project. It's the video podcast. Dream on facebook. Youtube twitter and periscope where we talked to digital marketers business coaches and creators of all kinds on how they built authority in their field. And how you could mimic their success developing authority building your audience and attracting better clients to your own business now without further ado. Let's bring to the virtual stage your host. Brian s arnold. We are back with another one after one hundred episodes. I am excited about this. And i am so happy to share what i've learned after one hundred episodes spin a lot so you know. Let's get right into it so i have five five this that seven as after the episode had seven. Which are wants you to go back and check that out because those were amazing as well here are the five more crumbs of success. What i've learned at the one episodes starting with number one. The one glaring thing. I realized with the one question i asked. My guess is about the daily routine. I think it might be a myth. It really might a myth. When i raised this question for so many of them only a few have really dedicated routine. And i think for most varies. They might have schedules with our different every day. So they things change up but only really a few had a dedicated routine mostly talking about the typical morning routine And i believe a lot of actually with love to have like that but it just is just not there yet. So i'm saying that. The daily routine at this given time is a myth. So don't kill yourself trying to be do this thing every morning that you think you have to do to be successful is what i'm saying at this current time at the moment at the one or two episodes that might change the marching before right. Now i'm saying that. The daily routine is a myth number two. The longing for networking is key. Stay connected unique to be connected to the right people in linger on until you do have several guests who who who have emphasized this again. I'm gonna shout out Who said his big jump was when he was able to collaborate with gary the he says his business jumped up big time after that. So align yourself with the right people make sure they know your name mission that they don't forget you share their content troll them in a good way but put a positive. Comments put up positive comments in. Let them know that you know you're a fan. You love their content. You love what they do. Stay in touch with them. Participate wherever they are in. I think it makes a big difference to align yourself network with the right people because people will see you differently if they see you align with other people it. It's a big thing. It's it's a thing. So that's the two and three. Keep your calendar. Full keep your calendar full if your calendar is empty. The business is likewise going to be empty. It makes sense. I know that in the past. I would look at mcalinden but like okay. Nothing's going on. So i feel like nothing is going on because there was nothing going on right. So fill up your calendar participation B be about your business be in place. I think all of my guests is without fail when they come into like you know i got i got a client here. You know trying to juggle schedules all the time. It's a building. It's a very big thing to try to collaborate with schedules in. It's amazing how how busy my guests are being about business so if you have a schedule that's wide open. Do something about that do something about. I don't want to go into the house touts or whatever but just do something about that. Start getting clients. Another one of my guests talked about. You know him coaching. If even if it's even if it's free start doing something so that you're in the motions. I i don't. I'm not going to suggest that but if you're doing nothing is is the way to start. It's a way to get in getting to a platform type of authority that you want. Maybe maybe you gave this person Coaching advice something. You say you know what i've coached. You could say. I've coached so many people and put on your profile. Your byles saying this is what i've done. This is what i do. And maybe you can find clients for you to who will pay you. What you're worth as the as the cliche says being paid what you're worth right but feel up that calendar in position yourself to be who you are so important so important and before shed. You're still a premier persona. You know. this is one of my things that you've heard the the holiday episode a few days ago said your cylinder persona get team built a team that will give some vs whatever that will the cartoon creation you media post your outreach. You sell customer service but shed that Persona most of the people that come in here on the show have an assistant people who represented they come to me to be on the show like i'm calling on emailing behalf of so and so and it frees them up to be who they are. Because you can't be an octopus. You can't be this person with so many hats you know. That's the particular word. I'm trying to shed to get rid of this year for myself. Now once you do the same please shed your priscilla persona. I think you really can't be successful without doing that. So chase run. Run to find people to help you so that you can build your business and that you can be as creative as possible and serving the people you want to serve in the best way that you know how in number five don't forget where you came from. Don't forget where you came from. I think i think there are a few people who do and don't realize it. I'm not saying that you don't change you. You have to change eventually when you get to a certain place when you get to a certain position. But i'm saying don't forget where you came from because you know where you were you right now if you know where you are i'm saying don't forget and that's why if you listened to my very first episode of pakistan for sewed is the different insurers there some of the podcast there don't even have intros that just the just where i where i was. I did that purposely. Because i can put in my new intro if i wanted to in in slept Stop those on early ones. But i don't want to. I want it there so that you see that she hear my journey. You see how evolved sounded there are some great content in those early episodes. Trust me just amazing. People on there. But i want you to see my journey from there. All the way up into now passed to pass on episodes and see how i've changed. I've actually stated on my very first inch episode. That audio would be great. So you know you might be. If you're a sounds knob this might not be for you. I stated that. I might be one of those now though which is bad but in a bad but good my audience come a long way. And that's like you know have changed. Things up at got new microphones if you're watching the livestream The behalf it's gonna brand new camera the the sony visi one in. I'm looking spectacular now. So things have changed a lot from them from then up until now. And i wanted you to see that journey. 'cause i didn't just start here at this point this a lot. A lot of growing in improving in just going off with the feedback from the audience. About what you want in trying to do to help you as you go along your journey so hopefully appreciate that and and see where i've come from We're now and i want you to do the same. Don't forget we came from so that's number five. That's about it. And i just want to say like going forward. I don't know if i'll have sponsors that you know they interrupt the show. I'm not really you know i i. I'm a huge fan of that. I just like to hear content right so but if i do i'll try to kind of more incorporated the way i've done it so that you're just during the episode and i fling it in. There is quick as possible said so that it's necessary interrupted Not so so you know like you hearing five minutes of somebody talk at the end or in the beginning. I dunno i dunno. Give me some feedback. Let me know let me know. Maybe i'm off the deep end with that. But email me at brian. S arnold dot com. Brian would y into me. What you think if you For the people who you know my my loyal listeners. Let me know about that. I would appreciate it. But i'm torn about that going forward. We'll see 'cause there are opportunities for that. And i don't want to change. It's going to be hard to change from that so we'll see but that's about it. I will see you again after episode when fifty which should be coming up very soon. 'cause i'm strongly believing that i'm going to open up another day because i have a back lot appeal backlog of people who really want to come and be guests on the show so yeah with that in mind a little longer than i thought thirty minutes or so but hopefully got something out of this people make twenty twenty one. The restart that you wanted to be. Yeah and Take care and we'll see you next one on the next grade episode of the authority project. And that's a rapper. this episode of the authority projects. Thanks so much for tuning in and if you like what you heard we want to hear from you. Subscribe rate and give an honest view. Sharon telling your friends so they can hear. And for even more authority building tactics b-share to sign up at the authority letter dot com get free weekly content and ongoing digital product giveaways to help you on your entrepreneurial journey we certainly hope you got key takeaway or maybe an a ha moment from today's broadcast just remember it's your authority build it charite and they will come until next time.

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