10 Burst results for "Ashley Bozeman"

"ashley bozeman" Discussed on Revision Path

Revision Path

02:33 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"Nice <Speech_Male> we'll just to kind of wrap <Speech_Male> things up here. <Speech_Music_Male> Where can our audience <Speech_Music_Male> find out more about <Speech_Music_Male> you <SpeakerChange> about <Silence> your My <Speech_Telephony_Female> folio which <Speech_Music_Female> I'm working on <Speech_Music_Female> updating <Speech_Telephony_Female> currently my <Speech_Telephony_Female> portfolio <SpeakerChange> is <Speech_Music_Female> actually <Speech_Music_Female> dot com some <Speech_Female> Chili Y. <Speech_Female> B. O. Z. <Speech_Telephony_Female> M. A. N. dot <Speech_Music_Female> com and <Speech_Telephony_Female> then. My instagram <Speech_Telephony_Female> is <Speech_Female> Ashley. Sierra <Speech_Telephony_Female> <Speech_Female> Y. C. <Speech_Telephony_Female> I. E. R. <Speech_Telephony_Female> R. A. So <Speech_Female> those are the <Speech_Female> two places that I am <Speech_Female> most <Speech_Music_Female> especially like insurrection. <Speech_Telephony_Female> But I'm usually <Speech_Music_Female> always around <Speech_Telephony_Male> always like <Speech_Telephony_Female> always now I <Speech_Telephony_Female> always answering him every. <Speech_Female> Dm <Speech_Telephony_Female> or anybody. Whoever wants <Speech_Female> to chat or <Speech_Female> had any questions <Speech_Male> too about kind of <Speech_Music_Male> just getting started at <Speech_Telephony_Male> something love to do <Speech_Music_Male> and I love to <Speech_Telephony_Female> get people excited <Speech_Female> and you know just <Speech_Telephony_Male> talk about it as a career <Speech_Telephony_Male> but left out <Speech_Telephony_Male> any way I can. <Speech_Telephony_Male> I that it's <Speech_Male> so important to still <Speech_Telephony_Male> reach back and I know that <Speech_Telephony_Male> I've only been doing this for <Speech_Music_Male> two years but <Speech_Telephony_Male> there's some <SpeakerChange> way I can <Silence> help. I definitely <Speech_Male> <Speech_Male> right. <Speech_Male> We'll Ashley Bozeman. <Speech_Male> I WanNa thank you <Speech_Male> so much for <Speech_Male> coming on the show. <Speech_Music_Male> Thank you <Speech_Male> for <Speech_Male> sharing your story <Speech_Male> about sort <Speech_Male> of what? It's like being <Speech_Male> a young <Speech_Male> black woman working <Speech_Male> in the advertising <Speech_Male> industry <Speech_Male> and then also sharing <Speech_Male> like the things that <Speech_Male> inspired <Speech_Male> you know we have people. <Speech_Music_Male> I think really <Speech_Male> a all <Speech_Male> ages that are listening to <Speech_Male> this show. We'VE GOT <Speech_Male> STUDENTS. We've got <Speech_Male> captains of <Speech_Male> industry etcetera. <Speech_Male> We try <Speech_Male> to hit just a lot of <Speech_Male> different points <Speech_Male> of creativity <Speech_Male> and design <Speech_Male> and everything and so. <Speech_Male> It's always good to kind <Speech_Male> of hear <Speech_Male> from the perspective of <Speech_Male> someone that's kind of. <Speech_Male> I wouldn't say like just starting <Speech_Male> out in it but <Speech_Male> you've been in for a <Speech_Male> while. <Speech_Male> Yeah but I mean to <Speech_Male> to get the perspective <Speech_Male> of like what is it like <Speech_Male> for you now at this <Speech_Male> stage. I mean <Speech_Music_Male> twenty twenty for <Speech_Music_Male> all intents <Speech_Male> and purposes <Speech_Male> the future <Speech_Male> in a lot of way. <Speech_Male> <Speech_Male> <Speech_Male> It's good to know <Speech_Male> that you're at a position <Speech_Music_Male> where you're <Speech_Male> able to <Speech_Male> craft the images <Speech_Male> that a lot of people <Speech_Male> see when it comes <Speech_Male> to representation for <Speech_Male> a number of different <Speech_Male> brands <Speech_Male> companies et Cetera. <Speech_Male> That's a really sort <Speech_Music_Male> of big mantle <Speech_Male> to hold so <Speech_Male> it sounds <Speech_Male> like definitely you have <Speech_Male> the creativity <Speech_Male> and the skills to make happen <Speech_Male> and I'm going to be really <Speech_Male> interested to see <Speech_Male> what you work <Speech_Music_Male> on in the future. <Speech_Male> So thank you <Speech_Male> for coming <SpeakerChange> on the show. <Speech_Male> I appreciate it. <Speech_Telephony_Female> Thank you so <Speech_Telephony_Female> much for having me <Speech_Music_Female> this past <Speech_Telephony_Female> sake it was lovely <Speech_Telephony_Female> to talk to you and <Speech_Telephony_Female> yeah just <Speech_Female> thank you so much for having <Speech_Telephony_Female> me on the spot worm <Speech_Telephony_Female> and hopefully <Speech_Music_Female> the vessel <Speech_Telephony_Female> upwards <SpeakerChange> is <Music> the <Music> <Music> <Speech_Telephony_Male> author <Speech_Telephony_Male> <Music> <SpeakerChange> <Speech_Music_Male> <Speech_Music_Male> big <Speech_Music_Male> big thanks to Ashley <Speech_Music_Male> Bozeman. And of course <Speech_Music_Male> thanks to you for listening <Speech_Music_Male>

"ashley bozeman" Discussed on Revision Path

Revision Path

01:44 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"Lot of times to Lee way are the outcomes. Will we define ourselves by the outcomes of our project and a lot of times a lot? It's not because something fell through allowed comes. It's not our fault it's just it's external factors so I think it's important for me to also find your way into other things and I feel like maybe I do find more control in any kind of putting more my some of that same maybe not more but at least some of that same energy that I put into for work things that I will still put in or side project or if I want to like a I call them paint parties by paint. Carney's it's just me painting on my floor by myself so Arado. I really do think that there is joy on all around us. I think it's just are sometimes kind of feel scheduled or like our responsibility but in living in a world where things are so crazy and things do move around so fast schedule. Misao thirty or trying to keep up a thing. I just WANNA correct. Well Hey if I have to schedule time for me to like live in if I put on my calendar go have fun been less do but I find joy my friends and also I find a lot of joy going to concerts to seeing live music. So that's something that I don't think I'll ever get tired out so I'm always at somebody sponsored. That's something I can keep up. What advice would you give to somebody that wants to break into the AD Industry today? I'd say okay cool. I'm glad that I'm so happy enough. Seen in As an option I think that there are resources and I think also too. It's interesting now they'd be like the game is.

Carney Lee Arado
"ashley bozeman" Discussed on Revision Path

Revision Path

02:28 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"When you first started? I think I wish I would've known how quickly things move. And how things should things as far as like projects almost to like making me here today and gone. Mar it very. It's such an interesting thing on. It's such an interesting on career choice because you are investing yourself. So like my creatively panel. emotionally a little bit and mentally straining physically. You can be very tired. So you're putting all his energy and then into a thing that's not even necessarily always research so project can still fall through. Budget can be like. Oh we're not going to do this or they can be like. Oh we're GONNA hold it's for later or will. We don't have the resources to do that right now. We're GONNA go hand table it. There's just so many factors that go into everything and way more factors and I think that people realize every time you see a really good commercial on TV. Now I actually like applauded and I I respected because there are just so many factors that played into having great work. Get out there. So it's just kinda part but that's something I really respect. How do you make time for joy? I may time for joy by. I think keeping to the things that I still WANNA do. Regardless I've learned that this job can be very stressful. There can be a lot of projected stress. It can be very like Russia's restlessness this but I think what gives me joy at the end of the day and then I go home and sleep is my relationships with people friendships with people and knowing how much does matter to me and so we'll bring me. Joy think is doing whatever I can to maintain a and to kind of commit myself or be commended to still honoring the things that I still love to do inside and actively making time for those things so it can be kind of tough. We feel like you're super swamped. Have a lot of things going on and a lot of projects but I think it's possible just like a little cranny. A lot of things are possible. Just like okay. We'll let me move around so I can kind of absence face and also to what I've been realizing lately she's sometimes solitude and sometimes also like just kind of taking a step back and just kind of finding joy and peace in awesome replenishing yourself. I think a.

Russia
"ashley bozeman" Discussed on Revision Path

Revision Path

02:37 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"Words in most experienced fly And I think we're also fortunate to be at a time where technology is also accessible enough. Where you don't necessarily have to have the huge studio in the crew in everything I mean. People are shooting great music videos on iphones with gambles like the tech and the heart where I should say has gotten a lot more accessible for more people to really get into it right. Yeah exactly so. It is really cool to see how how quickly things move every Dan and then people talk about that all the time but really things move so fast and so it's just like you're just trying to riot ride away. I would say fifteen seconds but I feel like it's less than it is now. I mean you're you're starting to see artists. That are like even. Actually I read this article and I'm sort of plugging war cheer for a minute. But I read this article on glimmer. Which is my my employers glitch but we have a lifestyle publication glimmer and one of the recent articles is about how artists like manipulates. Their songs and their deejay says to make sure that they're getting like the maximum amount streams and everything like that so it almost feels like the music is not inasmuch about expression as much as it is about just charting or getting numbers arbitrary success metric. And it's good that you have the artists that are sort of outside of that. That are more interested in creating experiences. Like you mentioned salons you match beyond say I think John Elmo Day is like another artist tries to do that? Like distrust the elevates was. She's doing pass. Just you know a track or EP. You know she wants to make it like an experience. Exactly and match. Lot is artists. Like that that I I really latched onto and I really respect them in their path. Because I think that that's just like the definite by the definition of a true artist's like you just legitimately WanNa make something for the sake of making it and expressing yourself and I think that that's so exciting and also to especially when you do despite maybe low views or doesn't necessarily may or may not help streams or whatever I feel like a nice day and age you're really taking the time warner music videos a lot of time. You're just doing it out of artistry back especially really nicely. Well you know not not just awesome like we're just blowing this giant budget. We are giving this quarter of a million a million dollar budget but outside of that. We're actually like using it to actually sit down and craft a story those at artists. I respect the most. What do you wish you would have been told about the advertising industry.

John Elmo Dan
"ashley bozeman" Discussed on Revision Path

Revision Path

11:16 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"The end it wasn't able to fully tap into all the resources I think that's probably like I want to say a regret but I feel like that's a regret for sometimes. I think people that are are at school. They don't feel like they've gotten a chance to really utilize all the resources. Sort of one of those you know. Hindsight is twenty twenty kind of thing look back and realize how good you had it in a way but I mean what what you learn happened though at least kind of propels you forward to then go to the creative circus. Oh yeah absolutely and I think to Hampton. I think also one a big one a really big takeaway that I got from. Hampton is learning how to just work with people. Really come into your own. I think I feel like that. That was almost like I think. Collagen generally comes at the right time and it always feels like it and I'm sure that end right on time but it definitely prepared me to work with people and professionalism and kind of again like you were mentioning earlier but since a community that now I carry into when it comes to Here amongst all employees here Martin but on also especially are black employee number. And that's something that I really lean into hard because I think it reminds me. So Much Hampton so. It's something that I I really kind of latch on to really try to run kind of just. I don't know just really attach myself to because it really feels like home so when you ended up going to the circus and you were here in Atlanta. I'm curious like what was that time like for you because critics circus. I'm thinking trying to line it up. So this is like between twenty fifteen twenty seventeen. What was that time like in Atlanta for you at will? Anna was a great time so it was interesting because Atlanta necessarily wasn't necessarily but I realized that I had really made a home out of Atlanta. Monetize like those two years up and I had. I miss it almost every day but I think my time. Their wishes such a whirlwind was probably the best way to explain it. It was like anything I've never like I've ever experienced for. It was just. I just call this crazy to uber. Camp Circus also set up by quarters. So it's pretty much year round and so that was something new I think also too. That was mine. That's the biggest city that I loved and I you know I lived in my own also to kind of just going off and doing something that I personally never knew of anybody doing before leaving to take that chance was also really scary and so I think what I was like twenty two. I think I just turned twenty three the day before matters in class and it was just a crazy time but again like just another kind of where. I've learned so much and I got to be just so creative and that's that's something that I missed. Were like any restrictions. Were barely like any life can't do that. You can't use those calories you can be that like everything was open for grab. It was time to actually do things and even rush stress doesn't easily work as we were all those things all the time the whole two years at the same time. I think that I still may incredible. Incredible friendships and experiences again. Kind of like for Hampton. I think that plays in my lifeless stay with me forever to I think that was such a big big important time as far as my career development and also mind development as creative. I really think that that was awesome. The time and I really fell in love with design and kind of digital designing graphic design and digital art and how to kind of like transfer my like traditional skills and kind of put it more into like this modern day like age so this squirrel but it was fantastic and again. I think that that was also a great choice that I'm very happy I did. Yeah now when you look back over your career look back over your education etc. Who are some of the people that have really helped like motivate and inspire you throughout the years Yeah so I think a lot of times when I think about those people a lot of times they are just people of discipline just so kind and a lot of transmits friends. It's friends family. It's really everybody in between so I would say that first off of course you know my family always super scored in always have day one. Mary thankful then I feel like I. I had my my Hampton core group friends. They were always supported him in tears or super stressed out about a project and always pick up the phone always being like. Hey we don't really understand one hundred percent but we know that you're doing right thing to just keep going and then as I got circuits. I've met amazing credence. Who are all like just an passed a console? I'm learning from them every day. And it's really nice to also go through this journey at the same time and kind of hearing similar stories and I think that's something that's warm powering than I think. People may not realize but having a group of people who are doing similar pretty much the same thing as you but different places. It's it's really cool to see us all grow all over the country. I have some really fantastic fantastic co workers who have now turned to friends who have now turned to family and a lot of those people here. Martin. They are like brothers and sisters are like big brothers and sisters and tours and I just am so thankful for all of them and I think that they are really singlehandedly. Helping me navigate career which is priceless so I just learned so much from each and every one of them and I'm so thankful for the progress but I think it takes a village and it's been taken a village so there's a ton of people that I have been blessed with. I can help me out with that. Do you have a dream project that you love to work on one day? Yes acting like I'm not a hundred percent. Sure what that is but as far as like a name but I think like I said I would love. I think my dream project would be visually stunning very well-designed and then also to it would be for a it would be a bigger it would either be for like a non profit it would be a either some kind of announcement. I'll also always like dreamed may be doing like like design or art direction or like an art museum or even like awesome washing a lot of music videos lately Music video or and then too. I think awesome dream is to We're GONNA Mooney one day so I think it kind of like it expands. It's definitely like it can be anything from like a book. I take beautifully like well are directed. Well laid out book overweight. Like helping out to say that I was able to help out with like even like Pixar film if I could be in the room to help out with like art direction or you know our color things like that like. I think things like that just really excited and on those kind of projects to I think were how offer to remind me a while on my job and I and and I'll come back to our being leaked something and I think that that's what I love. The most is just physically making something not silent being art director. I love coming up with ideas but also really really love making things. Yeah Yeah I have to ask since you mentioned a music video. Which artist would you work with me? Obviously I love me on anything. She and drop of a dime. She called me right now. Runs LA or wherever she but there are some really really really cool artists out here that I really love so I recently watched Rian. Her name is the Turia Monet. I believe yeah yeah she just had a music video drop for new song moment and visually beautiful. It's such it's such an amazing God the art direction. It's fantastic like things like that. Absolutely were preparing a heartbeat. And also to other watching on Brent Faez he also has some really cool art seeing kind of grungy our direction which I would also be nearing the end to and obviously salons also does a great job few difference and even to people also say don't sleep blonde even some of the rappers like Claire Cardi. He also does a great job as far as like his editing team. Kind of like I love the effort. That's being put behind a lot of these music video just so visually engaging and it's just interesting because we don't necessarily have that like one of six apart or MTV like you know playing music video out of your way to kind of watch on. But I love the still putting the effort behind them. Even if we're not being watch all the time that's true that's true. You know like I think you think that we're Kinda guy on some aspects it has and I think people that's why maybe we don't even have this meeting music videos consider basis. We think we should but I think I love music so much instead of being able to tell a story in you know within a song I think that would just be such a fun challenge. And you don't kind of like an you take that story so many different ways as people do and find meaning purpose for everything but I think that that would be something really really fun to do. I am seeing how the music videos now for certain. Artists are certainly. It's bringing me back to the heyday of the nineties. When we had like hype Williams videos that you have I really don't videos by missy and everything and it's like have you get so enthralled of course you loved the song but then visuals along with the song you know. It makes each video like an Vince of sorts. I think we I feel like we have to really give it up to Michael Jackson for making video releases and a bit like a prime of it. People used to tune into. I remember as a kid tuning in to watch black or white OR TUNING IN TO WATCH. Remember the time but like yeah now. There's really Kinda don't see. That feels like the big thing. Now is a surprise drop Yang say did it of course and everyone else's is tried to find some way to get your attention really quickly so it's not only yes. We want you to look at the video and consumed the music. But it's it's really about gathering your attention for a period of time. Yeah and such to how you felt like that. That's how I felt in Atlanta when she drop lemonade. I bitterly remember that night and I went over to my friend thousand at HBO AND IN. We'd all brought stats. Eat and watch and I just remember like just touching my mom. Oh my God do you see this whenever never right? I think that was fantastic. And I think other they'd also just goes to show like the true craft and then like the again that wanting to make something again. This is nothing she ever leg necessarily had.

Atlanta Hampton Martin Camp Circus HBO MTV Anna Michael Jackson Yang director Mary Turia Monet Mooney Pixar Brent Faez LA Vince Claire Cardi Rian
"ashley bozeman" Discussed on Revision Path

Revision Path

01:48 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"There as a working art director as a working designer. Yes so I think what's interesting. Is I think most well I was seventeen. Eighteen year old slowing into college. I think I knew that I wanted to be kind of creative. I knew I like things that were more like thinking based in on creation base. But I don't think I ever really knew how to fully get into it and so with that being said I think some of that it was also two of my own misunderstanding and kind of almost like canceling out completely. Where I think maybe I probably in those for years I look back now and I wish I would have learned photoshop. Illustrator Adobe Suite during Hampton rather than trying to learn it at the circus and so I think that was almost kind of mindless misstep and like not maybe taking full advantage of all the programs that were there currently Hampton as I was Kinda more so just focus on like just fine art and destroying painting and things like that so looking back. I'm just kind of line man if I will have only really known that like when here and what make him then I absolutely would have set it up that way but I think I know it's not just a lot of people I think it's just like you realize you're just like Oh. Shouldn't this was an option this a path and like working back? I would have done some things differently as far as like my track and like kind of like for me. Jury definitely my minor. I think that they have a great self program and I do have friends and I do know people who have successfully gone through the program. They're doing great now still too. I think I just wasn't like for sure for sure just yet. While I was at.

Hampton director Adobe photoshop
"ashley bozeman" Discussed on Revision Path

Revision Path

06:53 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"So of course I was probably looking at the art schools before looking at the jobs but so that tells you right there but I found Google search. I was like looking through our school and then up popped up to different things. It was the Portfolio Center. And then the great circus and I remember reading because as I was doing like the job search or like as working descriptions for the PR JOBS. It was interesting because aren't director. Never be that far. Because it's still all in communications and so I would always see that job position that job role and I'm just like wow. That sounds so limit without any sound. Right up my alley. But I don't know how you know. How would I become art director? That doesn't make any sense like that's really cool on how people get into whatever. Once I found the circus I was looking balance. Basically I was just like oh. This is the two year program. Learn how to be an art director. I said that sounds what exactly what I WANNA do. And so I remember. I had like I found it. I thought about it like I prayed on it and I sent my parents really long text morning and I was just like hey. I found this school. I wasn't planning to go right back to school. Brat found the school in Atlanta and I been there and I think I think it's legit. I get this thing. I really want to do something I'm really interested in. What do you guys think? Basically and they just like I mean okay crazy girl so like that's fine. We're like okay so like I was like I was the one who is like really stressing I don't know. Hopefully it'll be okay with it. Xyz maybe you assign and so for that. I'm very thankful that I just now it's hard I think it's hard really for anyone to kind of Tell their parents stock especially after we just spent on this money in a four year university that Hey I'm gonNA propose school where Awesome Mind You. You don't get a degree in just certificate end. It's Kinda crazy it's like okay. So we're about more money back in the schooling. You technically don't get another degree in China. Explain them Look like still like. There's like a ninety nine percent like placement ninety five ninety nine percent placement rate after graduation. I think it'd be great. So yes. They helped drive that way ever since then and Even before I am still now so for that. I'm very grateful another fats on very much so a privilege that I don't take lightly so I wanna go back to the the creative circus but even before then you kind of glossed a little bit over the fact that you went to such a prestigious. Hbu FOR UNDERGRAD went university. Yeah those were some of the best years of my life. So far I bat where actually gain to be Ashley I think. I've grown up in predominantly white institutions places in schools. My mom was the one who actually really pushed for that. She was very adamant in. Hey I know that like obviously like we couldn't help like by school edition so much like what you were in high school and stuff. But she's like if you decide to go to h you just now that this is probably one of the only times your life you'll be super on many beautifully like educated Brown and black just like you and you just won't necessarily get that opportunity anywhere else and the more I thought about. It was interesting. I was a little nervous that was actually going into Hampton. I was worried that maybe I wasn't quote unquote. You know I didn't necessarily have a lot of black friends growing up and I you know technically was almost faces necessarily didn't know all the music and things like that. Of course I was still like with my family and stuff but you know it's still not the same if you don't have like a core group of friends and stuff in high school and things like that so it just whether fame and so I was a little worried about that but honestly turned out that there are a lot of Ashley at Hampton and it was fantastic and I think I wonder about La but that fear was projected. Fear that had. It was never anything that actually happened. They were so place for me as a place to someone who grew up in all black schools entire life. Actually that kind of flowing into Hampton was more way more than I thought it would be but yet Hampton was an incredible experience. I have lifelong friends. Bridesmaids probably made of honors. Like I just have some of my best friends. I'll have for the rest of my life and I just love author to I think the two I came into terms of also celebrated just who I am and also being black and like how much like how much power there isn't that. So Hampton taught me a lot of that. Well that's really exciting. An interesting to even Consented into some of the art to I notice growing up actually drew more white linen. More people who probably were of a black ethnicity and it was interesting. The kind of thing on my sketchbooks up change to buy just being introduced that also like again. It's important to know like what's important to child even just growing up as a teenager. You know what you see. And what's your perception something and how much that affect you but it was crazy how that was affecting on art and how. I never really drew. Girls necessarily look like me but now like he asked me today. That's all I do. It's very very very interesting to see how just that influence. But I think that it ha- hormone and I think that. I think that that was probably the best decision I could have made. And that's one of the best students I've made like flat out in line twenty six years. So you're making an interesting point there about HPC's I mean so. I went to me you also. I went to Morehouse and Hvac us. In general are I mean and maybe this is just a speaking as they're very warm comforting like opening spaces. Everyone I don't know if people that don't know the Hvac you experience or just aren't familiar with ABC's in general really see that but like it's unique sort of family thing. I think one just among students and alums AD particular school but also between. Hec You graduate. Students and alums of other schools like we see like a certain like kinship and other people that went to ABC News. I don't know that that kind of makes sense or not but but it's interesting 'cause you said your mom kind of really wanted to go there to soak up that culture. I'm curious to know like because Hampton has such a a well-known designed program. I mean we've had several people on the show who have graduated from Hampton. Went onto graduate school. Actually you mentioned the creative Circus Nikita. Pope she's a happy Grad. What was the program like therefore you like? Do you feel like it really prepared. You got out.

Hampton director Ashley Google Portfolio Center ABC News China Brat Brown Morehouse Atlanta ABC La
"ashley bozeman" Discussed on Revision Path

Revision Path

02:38 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"Designed kind of a big part of your childhood growing up. You grew up in Milwaukee from what you told me before we started recording was designed kind of a big part of your growing up see no not necessarily designed but more so just art. It's interesting I'm five and over. My parents are superstar. My Dad Engineer. My Mom's always been great at math and science and so I feel like I came out and I was just like this little light. Hey let's draw so I just always thought likely what happened? How did I get that gene? But it's fine. I think what's interesting too is now that actually like sitting here and talking about it. I think because of my dad's job we moved around quite a bit and by moving around like we probably lived around almost every three years so I was constantly going to new school in new states and trying always like the new kid but I think I found comfort in our. I think that was something. That wasn't reliant upon somebody else so if I were to move like that summer or something like I still draw. It was something to keep me occupied. It was something that I really enjoy weight seeing a picture and then trying to you know then bring it to paper saw. That was something I think you know. Kinda like all kids do but then I noticed that. That was one thing that I really kept with so my kept with her throughout middle school. I catch throughout high school. I didn't actually through college which I had been realized like. Oh maybe I should have majored in art. Maybe they should have been thing but I still took like. I literally take an art class every single semester and other only one semester. I didn't and I literally can feel the difference on. I just didn't feel the same. So that's when I realized okay. This is probably going to be a part of me forever. So yeah we're your parents really supportive. If you're going into art like that. They wonder they were and I thank them all the time. And I'm just so appreciative. They've always been super Always been very supportive in that. I always say left or right. After I had graduated from Hamson I had gotten a degree arm in public relations which are still really liked. But you know I just. I don't know there was something about where I was just like. Okay I basically many deliverance out. That said okay so I'm job hunting looking for PR job right you know. I'm willing to take our classes on the side because I think there's something really important to me so I was looking for jobs in different cities and I looked in Atlanta and.

middle school Milwaukee Engineer Atlanta
"ashley bozeman" Discussed on Revision Path

Revision Path

06:39 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"Problem in the brief can be solved or or something to be showcased in the best way possible. And now this this brief document that you get this coming. I'm assuming this is coming from the client. Or is this someone else's kind of putting this information together for you? Yeah so internally. We have our strategists so our strategists are the ones who have worked with the client and then they were on their own research and insights to develop a kind like. Yeah just kind of like a resource. It'll give US INSIGHTS. It'll have like actual problem. They're trying this all. It'll have a target demographic about win. Were trying to do said thing. Having a time line may be important events that are happening around that time to that then they kind of all like compiled together to kind of create. This kind of like you know. She usually like about five or six page long document that we can also thin used to kind of go back to to kind of make. Sure that whatever ideas we do come up with. They fit the brief and they set that target off and they fit the platform that they asked US create on. Yeah it's kind of a mix a lot of desktop internally but they definitely have to use bindings and have these conversations of clients to make sure that has to go now from what I heard you were the first black woman. Higher there as a creative in the history of the agency is that true yes. So let's actually pretty crazy in really crazy. Considering I started in two thousand eighteen remember beginning on twenty eighteen and I think I didn't find that out probably like at least like a year a half a year and a half maybe into my career here but so it was kind of like a shock but I think also to something that was also really exciting and I think that like my friends and like my parents. Especially my Mama's China heightened me up about where I think initially I felt like kind of scared. You know you kind of you're worried like okay. I don't know who I really asked to be the first but something. My mom always says is slow. Somebody has to be the first. So can you so? I think that things like that are also just so important when it comes to just kind of remembering like your place and then again knocks take it as a negative purchase. The know that light. Hey this is pretty exciting restarting things and you know somebody has to do it. And all of us are more than capable in being that person who are some of the brands our clients that you've been able to work with. When I first started out I primarily was working on land lakes butter so I know a lot of unnecessary facts about butter which is so funny with create is located especially in the AD industry like everybody knows wild things about wild like a random begs like. It's just so interesting so I know a lot of things about Aaron were combined for almost a year and then last year. I did a lot of work for discover card okay. I'm a little knowledgeable actually in credit cards. So that's kind of exciting this year and at the end of last year too. I been on more Oreo work. Which has been fun and exciting and then a lot of different other things as we were pitching or old old navy Out that Sun and that was really fun and like so many that they literally have go back and forth and working on on. Penske now I've done. Ups Ritz crackers. That worked on that for a while. So there's definitely a lot of ran for the had the opportunity to tax year which has been fantastic but then also to. We also just have a lot of brands do that on. I'm excited to hopefully touch this year. Like door dash on Carmax and things like that so yeah it's just kind of changes in. It's nice because I'm never just one thing usually on things so that meant especially when you have like a mind. That's like literally all over the place it's nice to be able to debris your energy into other pat path rather than just one. Is there a zero specific type of client? You enjoy working with because I would imagine in an Ad Agency. You're working with like you just mentioned all these different clients. They're in all these different. Industries is a lot of variety there. Yeah they are. Yeah there is. It's interesting too because I think I find that. Like not that almost changes. Sometimes I think there's been parts of every client that I've worked on so far that I really really have enjoyed a really rely. I think Oreos really fun because they are kind of design having an I do love to die and they also really love big ideas. So that's kind of like a really fun place to kind of come up with these larger ideas but I think also too. I really love projects that are used their platform to kind of spread a larger message. And I think that that's something that's really nice because it's kind a few and far between a lot of times. People just want to make sure that the brand or their products place. I which I totally understand I think at the same time I also love. Love love when a client can tap into an issue that is relatable for them appropriate for them and they want to do something about it and I think that's really fun. I think that's what gets me most excited when I get free. Unprecedented that now. I have to ask this question because you spent a lot of time talking about really sort of kind of the great things about your job and what it is that you do but what still worse thing about being an art director of the Agency. Say the worst thing would prob honestly. I think you can ask any our director this. I'm pretty sure the same thing I think. The death of every art director is making comes in making conce literally just the art of basically intense hours of voter shopping and searching for images and like. Let's say like you've come up with this grand idea you said Okay. We WanNa make a truck that has like a slide on the back of it and of course every client is just like okay. I don't know if that means that looks like so again. That's our job so now we have to find truck. I'm going like getty and search will be saying. Find the perfect trump than photoshop. That trucks make oreo brand. Let's say and then like like a giant Lindmeyer find another image of sly that still fits and then still have. It looks somewhat realistic. So I think that part can just be just such a time consuming thing because you can search for pictures for hours and you can get like stuck in like this whole hours and so. I think that that might be the most difficult part. Because how can you move fast but then awesome make something look as Nice so I think that's something I've really worked on this year to my speed with an offer to my craft and making sure that those two things go together so that can just be a little time consuming but like I said I think a lot of.

director US Penske Carmax Aaron China Lindmeyer
"ashley bozeman" Discussed on Revision Path

Revision Path

01:58 min | 1 year ago

"ashley bozeman" Discussed on Revision Path

"Bozeman an art director at the Martin Agency in Richmond Virginia. Let's start the show right so tell us who you are and what you do high so my name is Ashley Bozeman. I N an art director here at the mortgage interest located in Richmond Virginia. So as far as like title magical roles so basically I were in the creative department added creative Ad Agency. I'm usually paired with a copywriter and together. We are the ones who were briefed and tasked to basically come up with ideas for campaigns commercial. Social Coast really anything. You can think it's our job to basically come up with that creative idea. And then specifically as art director at my job to rematch like visually. So how does that look? Who is being represented you know? What a colored choices where the style choices cinematographer no working with directors and things like that but we basically just. We're the ones who control. Everything looks whereas partners on our copywriters. They're the ones who control the tone of voice and what that sounds like and scripts and things like that so together. We're the ones kind of The big brains behind You'll see on TV as far as like commercials and things like that is sounds like your work is a lot of against like meetings and sort of heads down work sessions Yes definitely a lot of meetings but it's also a lot of consenting so it's just like. I was briefed earlier today. We'll get a brief and then on you know. Look at our calendars hanging time. Report like two or three hours on on our schedules. And then we'll just find room in the office and literally. Just sit by ideas that are large. Kinda lost the that? We're not sure clients whatever even by or do and Ideas that also fit the brief exactly so we basically will just kind of get together. Just kind of brainstorm different ways. We can kind of find the best solution for that..

director Richmond Virginia Ashley Bozeman Bozeman Ad Agency the Martin Agency Social Coast