4 Burst results for "Armor Food Company"

"armor food company" Discussed on WHAS 840 AM

WHAS 840 AM

05:14 min | 2 months ago

"armor food company" Discussed on WHAS 840 AM

"Jill on money now back to the show. You're back. It's Jill on money, and we are in the midst of an interview with a really interesting entrepreneur. Her name is Cara Golden. And she is the founder and CEO of Paint Water. Now, Water is a huge beverage category and it's enormous. It's funny that we think that Oh, my God, we're spending all this money buying water. But a lot of people just not that into plain old water like whether it's filtered water because Mark turned me onto the soma filtered water, which you know is great, but has its water. No taste. But a lot of people like the taste of something. The problem is that if you go out into the universe and check out all the products out there Some of the products have ingredients that are really discordant with a healthy lifestyle that water might imply. So you know, is the next part of our interview with Sarah Golden. She's the CEO of Hint. Water. I think just over the years and clearly when I launched him and started to do some more digging into it, I really started. Realizing you know the majority of people today who, for example, have type two diabetes, which, when I started this company, it was 2% of the population had type two diabetes. Today. It's 45% of the population has type two diabetes or pre diabetes. They claim to be eating or drinking diet, low fat and you know you look at why are we still creating these drinks and this food that is healthy perception when It's creating a problem in our environment. The rial kind of answer on that is that there's a lot of money behind it. Pharmaceutical companies make tons of money off of You know these diseases, and so I think consumers just need to really move away from sweeteners all together as much as possible. Look, if I am lucky enough to get invited to the French laundry, and there's a beautiful desert in front of me. Am I gonna eat it? Yes, but the truth is, now that I've tried to move away from this much sweetest possible. And not just sugar. But also you know these diet sweeteners. It's really tough for me to have a lot of sweet like I literally my energy levels change my just overall like I feel like it's just It's just not doing what what it should. And I think consumers just I think they know that Diet today is not what it should be, but unfortunately, I still believe that there's a lot of people out there who just sort of say can't be that bad. Let's get Into the this story of Cara, You're the youngest of five Children. Where did you grow up in Arizona? Ah, yeah. Phoenix Scottsdale area, And you went to a S U which is also marks and a modern So you know, you share that with him devils. What did you think you were going to do with your life by what your parents do for a living. My dad actually was somewhat of a frustrated entrepreneur. He was inside of a large company but constantly tinkering and developing lots of different cool things in the food environment. He originally was with a company called Armor Food Company. And had developed a product. They're called Dinner Classics, which when they were acquired when armor was acquired by ConAgra. It actually turned into a brand that is still alive today called healthy choice. And so I was, You know, a kid when my dad was Developing this product, and I'll never forget when he was developing it at one point with Julia Child and All I remember is he was, you know, drinking a ton of wine with Julia Child Services personnel so fabulous. I can't and that's right. I had no idea who she was. And my mom had. Actually, I mean, you know, it's interesting. It's always easier to look at life in the rear view mirror and you know, didn't really fully appreciate this. But my mom They had me when pretty late late back then you know they were 40 years old when when I was born, So Mike friends definitely had younger parents. I had like the oldest parents on the block, and my mom decided when I went to kindergarten to go backto work, you know, to actually switch careers. And so she had been in our history Major and taught our classes and the grade schools for many years and then took some time off to have kids. And then she decided to go into fashion. So she was working. In retail and kind of working our way up and just loved working around fashion. And so most people would learn to cook my dad instead because he was with this company. This large food company, he decided. Well, I'm just going to develop this product. And I don't know if you remember stuffers, TV dinners, of course..

founder and CEO Julia Child diabetes Mark Sarah Golden Jill Armor Food Company Cara ConAgra Julia Child Services Arizona Dinner Classics Mike
"armor food company" Discussed on Duct Tape Marketing

Duct Tape Marketing

08:28 min | 3 months ago

"armor food company" Discussed on Duct Tape Marketing

"Hello and welcome to another episode of the duct tape marketing podcast. . This is John Jansen, , my guest today is Carol. . She is the founder and CEO of hint water a flavored water brand she founded in two thousand and five. . He's also the author of a new book called. . Daunted overcoming doubts and doubters. . So thanks for joining me. . Thanks for having me. . So in your bio I, , read that you were one of the I don't know about original. . You've spent some time at AOL. . My father-in-law still hasn't AOL account and he thinks he's he thinks it's the Internet that AOL's. . That's I I met. . So my real question though is, , do you still have any of those CD's? ? You. . Know what I do have a couple of the CD is that I kept and I have a few. . AOL Jackets Memorabilia that I stuck in a plastic bin. . For. . <hes> can't can't <hes> throw that away I. . Mean it was a great time. . I mean it it's a you know it's sort of an iconic brand that really <hes> Steve Case. . Bill Right. . There were a lot of people there and I played a part in building out the e commerce and <hes>. . You know there were a lot of people that basically felt like. . Was the only place to shop. . I mean, , we were kind of a very enclosed safe place where you could go and <hes>. . You know I really fortunate opportunity to help build out I always viewed it as like a virtual mall and so I would I would like actually. . Study Mall's people would ask like, , how do you not like bring in Lake J. crew and into. . Building out the small and I'm like I go down to the Stanford Mall and actually figure out what other stores are sitting there. . Do you know Neiman Marcus and Nordstrom's and some of the others and and <hes> that's essentially what we were doing and A community for people. . It's funny too because <hes> and and we'll get look into the book but I think it's fascinating because it was really it was really a closed place originally got AOL and it wasn't the same as getting to a website that you could. . Then just you know punt go somewhere else for a long time it was a very much a contained. . As. . You said, , yeah, , and it was also a place for brands to <hes> really reinvent themselves I. . Mean I remember there was this one catalogue company that we were dealing with called celebration fantastic and pretty small catalogue and <hes> and <hes>. . They weren't doing great on the service I mean they were up against like some big guys they weren't getting the promotion. . So I remember Valentine's Day rolled around round one day and <hes>. . You know they had this product that was like a chocolate sauce and <hes>, , and they were like we have this idea that we want to do one of your pop ups, , those pop-ups screens come. . and. . They and they called it a better than sex <hes> chocolate entrepreneur and <hes>, , and you know people went crazy over it and <hes>, , and so I think it was like it was the first place where you know you could really reinvent yourself in this new channel <hes> by showcasing certain products that you have and I mean their sales just off of that product were millions of dollars and just it was absolutely insane but it was really the first place where I saw that you could build brands you know in a non traditional way which you know frankly I go back to our business, , my my main business hint. . My my day job, , you know we fifty five percent of our business is direct to consumer and a world where <hes> Soda Is. . You know that's just not the way that. . Are Sold I mean if anything if they are sold online, , it's through an Amazon <hes>, , but it's not through their own site and so I think it's it just little examples like that on my journey make me believe and make me think like how can we just do things? ? How can we try and how can we do things a little bit different and ultimately better. . So today hint comes in twenty players if people aren't familiar with it sparkling and caffeinated. . It's a non alcoholic beverage, , one of the maybe the largest independent non alcoholic beverage in the world <hes> hundred. . This is estimated I haven't looked at your books, , a hundred and forty million dollars or so in yearly sales, , two hundred employees and <hes> no famous investors involved in the company, , right? ? That's ten today. . Did you start hint to solve a problem or disrupted industry. . <hes> a little bit of both. . Actually you know it's <hes> I think back on the journey and you know I call myself an accidental entrepreneur because I wasn't a typical. . I'M GONNA go and work for myself or I'm going to be an entrepreneur one day <hes>. . My Dad had actually kind of been frustrated entrepreneur and side <hes> a large company <hes>. . He had developed a brand that you may know called healthy choice and <hes> inside of Armor Food Company, , and then ultimately they were acquired by Conagra but I i. . so I had a little bit of learning working for him but I think also when I. . Had grown up and tack and in many ways and <hes> being at AOL before I decided to start this company and while I, , was. . Really trying to solve a health problem for myself <hes> after I had had three children <hes> I wanted to lose the baby weight that I had put on and. . Develop terrible adult acne I realized after looking at everything that I was putting all the food I was putting into my body that there's diet. . Soda was had more ingredients in it than like I mean I I I talk about it now as I. . Cared more about what I put in my car than what I put into my own body and I thought like why is that and a whole story around labels like Diet and you know there's low fat and vitamins and things like that that equated to health in my head <hes>, , but you weren't alone in that address. . After switching from my Diet Soda <hes> over to Plain. . Water, , I two and a half weeks lost twenty four pounds got rid of my acne God my energy back and I said Gosh, , there's just like a lot of people who are trying to figure out obviously how to get healthier <hes> and it's not. . Right and <HES> and. . Like if they could just actually enjoy water again, , then they you know we might not have the brand new thing that cropped up about the time I was starting hint <hes> type, , two diabetes you know things that are. . Really. . Dangerous chronic right and I thought they need to ultimately enjoy water maybe they need to do other things but that's a first step and so that's when I. . Recognize that I didn't like water I aspired to be a water drinker and I start slicing bruton throwing in water and that's when. . You know I thought I'm not even sure this is a company I think it's like A. . I I don't know I think it's a product I'd worked for companies before right and so when I decided to take this product to whole foods <hes> and my local whole foods in San Francisco <hes> friends were would come over my house and I tell them. . You know it started this little thing I wasn't even calling in a company and they're like that's so cool that you start a company I'm like is it a company? ? I don't know if it's a company like I have three skews like I'm not sure it's actually a company. . But. . That's when I really realized that I'm starting something that could actually help bigger range of people get healthier disrupted industry that doesn't care about health <hes> back. . Then there was nobody calling companies mission driven I was mission driven from day one because I really wanted to help a lot of other people. .

Stanford Mall Neiman Marcus Nordstrom Lake J. AOL
How to Find Inspiration in Doubt

Duct Tape Marketing

08:28 min | 3 months ago

How to Find Inspiration in Doubt

"Hello and welcome to another episode of the duct tape marketing podcast. This is John Jansen, my guest today is Carol. She is the founder and CEO of hint water a flavored water brand she founded in two thousand and five. He's also the author of a new book called. Daunted overcoming doubts and doubters. So thanks for joining me. Thanks for having me. So in your bio I, read that you were one of the I don't know about original. You've spent some time at AOL. My father-in-law still hasn't AOL account and he thinks he's he thinks it's the Internet that AOL's. That's I I met. So my real question though is, do you still have any of those CD's? You. Know what I do have a couple of the CD is that I kept and I have a few. AOL Jackets Memorabilia that I stuck in a plastic bin. For. can't can't throw that away I. Mean it was a great time. I mean it it's a you know it's sort of an iconic brand that really Steve Case. Bill Right. There were a lot of people there and I played a part in building out the e commerce and You know there were a lot of people that basically felt like. Was the only place to shop. I mean, we were kind of a very enclosed safe place where you could go and You know I really fortunate opportunity to help build out I always viewed it as like a virtual mall and so I would I would like actually. Study Mall's people would ask like, how do you not like bring in Lake J. crew and into. Building out the small and I'm like I go down to the Stanford Mall and actually figure out what other stores are sitting there. Do you know Neiman Marcus and Nordstrom's and some of the others and and that's essentially what we were doing and A community for people. It's funny too because and and we'll get look into the book but I think it's fascinating because it was really it was really a closed place originally got AOL and it wasn't the same as getting to a website that you could. Then just you know punt go somewhere else for a long time it was a very much a contained. As. You said, yeah, and it was also a place for brands to really reinvent themselves I. Mean I remember there was this one catalogue company that we were dealing with called celebration fantastic and pretty small catalogue and and They weren't doing great on the service I mean they were up against like some big guys they weren't getting the promotion. So I remember Valentine's Day rolled around round one day and You know they had this product that was like a chocolate sauce and and they were like we have this idea that we want to do one of your pop ups, those pop-ups screens come. and. They and they called it a better than sex chocolate entrepreneur and and you know people went crazy over it and and so I think it was like it was the first place where you know you could really reinvent yourself in this new channel by showcasing certain products that you have and I mean their sales just off of that product were millions of dollars and just it was absolutely insane but it was really the first place where I saw that you could build brands you know in a non traditional way which you know frankly I go back to our business, my my main business hint. My my day job, you know we fifty five percent of our business is direct to consumer and a world where Soda Is. You know that's just not the way that. Are Sold I mean if anything if they are sold online, it's through an Amazon but it's not through their own site and so I think it's it just little examples like that on my journey make me believe and make me think like how can we just do things? How can we try and how can we do things a little bit different and ultimately better. So today hint comes in twenty players if people aren't familiar with it sparkling and caffeinated. It's a non alcoholic beverage, one of the maybe the largest independent non alcoholic beverage in the world hundred. This is estimated I haven't looked at your books, a hundred and forty million dollars or so in yearly sales, two hundred employees and no famous investors involved in the company, right? That's ten today. Did you start hint to solve a problem or disrupted industry. a little bit of both. Actually you know it's I think back on the journey and you know I call myself an accidental entrepreneur because I wasn't a typical. I'M GONNA go and work for myself or I'm going to be an entrepreneur one day My Dad had actually kind of been frustrated entrepreneur and side a large company He had developed a brand that you may know called healthy choice and inside of Armor Food Company, and then ultimately they were acquired by Conagra but I i. so I had a little bit of learning working for him but I think also when I. Had grown up and tack and in many ways and being at AOL before I decided to start this company and while I, was. Really trying to solve a health problem for myself after I had had three children I wanted to lose the baby weight that I had put on and. Develop terrible adult acne I realized after looking at everything that I was putting all the food I was putting into my body that there's diet. Soda was had more ingredients in it than like I mean I I I talk about it now as I. Cared more about what I put in my car than what I put into my own body and I thought like why is that and a whole story around labels like Diet and you know there's low fat and vitamins and things like that that equated to health in my head but you weren't alone in that address. After switching from my Diet Soda over to Plain. Water, I two and a half weeks lost twenty four pounds got rid of my acne God my energy back and I said Gosh, there's just like a lot of people who are trying to figure out obviously how to get healthier and it's not. Right and and. Like if they could just actually enjoy water again, then they you know we might not have the brand new thing that cropped up about the time I was starting hint type, two diabetes you know things that are. Really. Dangerous chronic right and I thought they need to ultimately enjoy water maybe they need to do other things but that's a first step and so that's when I. Recognize that I didn't like water I aspired to be a water drinker and I start slicing bruton throwing in water and that's when. You know I thought I'm not even sure this is a company I think it's like A. I I don't know I think it's a product I'd worked for companies before right and so when I decided to take this product to whole foods and my local whole foods in San Francisco friends were would come over my house and I tell them. You know it started this little thing I wasn't even calling in a company and they're like that's so cool that you start a company I'm like is it a company? I don't know if it's a company like I have three skews like I'm not sure it's actually a company. But. That's when I really realized that I'm starting something that could actually help bigger range of people get healthier disrupted industry that doesn't care about health back. Then there was nobody calling companies mission driven I was mission driven from day one because I really wanted to help a lot of other people.

AOL Founder And Ceo Stanford Mall Bill Right John Jansen Steve Case Neiman Marcus Carol Armor Food Company Bruton Lake J. San Francisco Conagra Nordstrom Amazon
"armor food company" Discussed on Art of the Hustle

Art of the Hustle

08:39 min | 3 months ago

"armor food company" Discussed on Art of the Hustle

"Well Cara. Thank you for coming to the PODCAST. Thanks for having me. I'm always so excited to catch up with you because I know I'm going to hear about like a dozen deeply important things to me that I should be spending more time on that you somehow. Raising, a family of four four. Four I mean they're out of the house now it's. I've my third that just started college, which is insane and criminal. CONGRATS coming out the other end of IT I. Feel like they've learned a lot by having not only mom but parents that are super busy and entrepreneurial and going up against crazy odds. Right and these are the the next generation that is in afraid to sort of think about things think differently follow passions. All of that kind of stuff. So I'm sure it's such a journey and you learn a ton from them and like it's definitely perspective I don't get because I, don't have any. You Know Sixteen to twenty two year olds that I kick it with on a regular basis. So if you don't have that, it's kind of impossible to have their perspective you will though you'll see. Well funny funny enough like the go-to it'd be. Pre having you know more than one child would be like man how did you? How did you start hint with a family of four in the House I don't understand how that's even possible and then it's like, oh, it's making sense of chaos. It's just like starting a business it. No I totally as I remember when I was first starting hint people would be like what's it like being a mom starting a business with kids and and I was like you mean starting a business with four kids under the age of six. Like and you know an I joked about it but I said, I, remember one day when I was grocery shopping in target parking lot and I see this I didn't have my kids with me and I see this mom who like was holding one kid's hand and she had to was at were in like the top part of the carton one was in the car and I was thinking Oh my God like that just looks crazy and then all of a sudden I was like Oh my God that's what I look like probably. Right you just roll. You just don't really. Take. The time to actually think about how nutty it is and you know we'll talk about this later but it's part if I have a book coming out in a little bit launching on October twentieth hold undaunted in you know there's there's definitely stories about that and sort of things I've learned along the way where. It's really about tackling your doubts and your doubters and and just going and doing it and learning along the way, and you totally are an example of this as well. Where thank you you start in one spot and you just and you learn and you tackle failure and you're not afraid to say you fail that certain things and you're GonNa do better and all of those things. So I think like those are the best entrepreneurs frankly I think did the best parents that are the best friends right? They're the best mentors all. The the best leaders, and so that's really what this book is getting people to talk about it's it's being called part business part definitely talks about the journey building, my company hints, but it's also a bit autobiography. It's also a bit self-development. You've always been able to bounce your early team AOL like pre hundred people days at AOL, and I know her you know a had a had a really rich experience building that from a up a big organization building the family and building hint this you know you're incredible your incredible water company. That has really helped my household and I'm sure millions of others get off, of Soda, and of course I I want to get into that story in particular but but but growing up like is this is this something that you always this is how you find balance. Were you a high school kid doing like eight different things passionately at the same time? What do you see? It's like the through line the threat? Yeah. Well, two things. So my dad actually think about him now off any passed. Away about ten years ago, but he was an entrepreneur but not in the traditional sense, he had actually launched a product inside of the large company, a large company called Conagra but the product was called healthy choice. So I grew up with him you know constantly tinkering my mom had decided in her forties to go back to work and really follow her passion around fashion maybe most DADS would like learn to cook but my dad instead since he was working for a company called armor food companies. which was later acquired by Conagra he decided why don't I just go develop a product line that I would actually want to eat you know I grew up in a house where I mean looking back of course, you never really appreciate your dad right when you're little you're just like Oh my God what's he doing now? But things like you know storytelling around sourcing and I mean, he was really the first packaging and product and I've gone back to sort of you know. Double check this as well that really he would talk about the fishermen off of Saint Simon's island who were giving up their you know their breakfast with their kids in order to catch the best shrimp in the morning and you know things that nobody was doing I, mean, this is like the early eighties I grew up around didn't have an appreciation for this at all but I also was the youngest of five kids and I talked about this a little bit in the book. As well where you know I always I couldn't figure out like why my brothers and sisters got to like have jobs and and do things that including they had money right they can go out and go to the mall and go shopping and I couldn't because I didn't have the same money because they actually had a job and so when I was fourteen years old I went and got a job it toys store and in Scottsdale where I grew up and I remember coming. Home and telling my dad, I got a job on Sundays and he's like wait why like what happened? How did you get a job? You're not sixteen and I was like, yeah, no I I applied and I got this job at alphabet toy store and I'm going to the cash register and he was like I can't believe they hired you and so anyway fast forward a few months I just I was a kid right so I knew what toys to buy and so people. And then they would always ask me like Oh. My you know my son really likes to read mean what should I get him? He doesn't really like toys and I would always. Point him to Shel Silverstein or you know like like just books that were just like would take you out of. Your element and things I'd always know like how to figure out things that people didn't know about even before they walked in there and so so you're saying you killed it you're absolutely filthy toy salesman well, I was. Meyer was sort of like the Tom. Thank you. Yeah and so I, I would go to these like buying shows and again I, tell my friends. Hey, I'm going to this fine show this weekend and they're like, wait what what, how do you get to do that and you get paid and you know as crate and again like I I, think I was always I always sort of lead with this theory of I am so lucky that I'm able to do this like I loved being the one that was doing stuff that other people weren't doing like I. Just I sort of I led with kind. Of like I'm so fortunate that I've been able to get this job. It continued on like I you know I was just telling a friend the other day actually a friend on facebook. Reminded me how one summer I just decided I was going to start a camp for kids and I asked my friend rob and she wanted to start the scam with me and she's like what's the camp about and I was like well, I get these boxes at the grocery store that are for toilet paper paper towels, and you know when I decorate them at home and I. Have a camp it will build a city. She was like wait we're gonNA build a city and I'm like, I, don't know maybe it's a town, but it's like something it'll be great and she's like, where are we going to find people I'm like Oh let's just make a sign and we'll just hold the sign up and my brothers and my sisters were like laughing at me I mean they were just like wait. What are you gonNA. Do now that I'm like a guy got this whole idea five bucks..

Conagra AOL Cara facebook Shel Silverstein Saint Simon Scottsdale rob salesman Meyer