2 Burst results for "Anna Jer"

"anna jer" Discussed on Accelerate!

Accelerate!

02:25 min | 3 years ago

"anna jer" Discussed on Accelerate!

"That they're in. They compare the cores Miller quarters products to the competitor products side by side, and the data is updated for the specific selling period in a specific store in the moment. So it's it's very easy for them to point and click generate a sickly business case for why they wanna bite up promotion. On the spot with the with the storm, Anna jer. So just make sure understand. So if some is using media fly with is is that integration of the datas that done. By the customers that you guys connect in the media fly, and you actually do the aggregation in reporting. So it can it's actually combination because some cases in the case of that that grocery class of trade, it was really media fly working with Nielsen as one of their connected partners resurface that information. And then they had another abbot nother capability, which was internally curated a set of data that would show their customer in a in a liquor store out letter or be in store, it would show them products that they did not stock in that store that sold well in that market, and they called Ridgely, they call that smarts Q. They've got about another name for now. But basically that used to be, you know, phonebook sized report that they would you know, it was shared with the with the sales people and the distributor wraps. There's a lot. More distributor upturn are our is routes, and but the use, you know, the couldn't get people use it because you've have the thumb through pages and pages or says going in and saying, you know, in that application, they pick out the outlet on the map, it shows the map and shows them, you know, the ABC liquor store they click on that. And in brings up the data in the moment with the Custer interested. So we look at data insights, the use of tools interactive tools that gather information from the customer, and then produce a value proposition or TCU model or Harley offer that client to backup the purchase of product or service Oeser ways.

Anna jer Miller TCU ABC Ridgely Custer Nielsen Harley
"anna jer" Discussed on Accelerate!

Accelerate!

02:33 min | 3 years ago

"anna jer" Discussed on Accelerate!

"Convenience stores way that they sell into those outlets is by using data insights to show that customer something. They didn't know before orders example of what the cassettes in insights is a term the so casually. Yeah, this so so to examples just with Miller corners, so one of the one of the primary things today or primary challenges today for a major brewer like Miller cores is that the proliferation of craft beer, and you go into bars today or they used to have for five tap panel. Nls with any recognized. Every tap handle. Now go in there. Fifteen tap panels in recognize any of a bar five blocks away from me that's fifty five handle. So yeah. Yeah. So in in my hometown Raleigh. There's one it's got the world. Goodness. Piccolo records for most beer taps. They got Raleigh beer garden. But the so one of the things they had to to do to get cores light Miller lite back on tap as they were losing tap handles affairs was to show them that while they thought the the consumer was craving craft beer. And so they wanted the kept adding more and more craft beer, those tap panels. They had to show them through marketing. Studies in data that that beer drinker that drinks the premium light beer, like cores lider, no lie. They actually drink more beer a spend more money on that beer. In a more loyal to that brand. And so it's basically it boils down to interactive conversation with the our restaurant owner, resulting in a on the spot is this case, this is how much money this is how much more money you're gonna make by replacing in this craft beer with. Cores light. And by the way, we can also help you manage the beer category for your bar and restaurant not just for our products. But for our competitor's products. In the grocery class trade. They take data that comes from Nielsen, and they can show the uplift for specific type of promotion in the moment to the storm Anna jer using the fine. And that you know, that kind of data they're basically saying if you put a hundred stack of beer.

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