9 Burst results for "Angela Ponzi"

"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

07:27 min | 4 months ago

"angela ponzi" Discussed on OC Talk Radio

"Impact your business's growth with your host angelo ponzi. Thank you for joining me at the business growth caffeinate today. I am angela ponzi. Your host is going to be a sweet tasting today. I'm very excited mostly because i get to eat. I get to eat some great brownies and cookies today. That's some people like salty snacks. Not me give me some chocolate. Give me cookies brownies. Ice cream brownies on ice cream. It doesn't really matter. i love it. I like my sweet so much. I even took up making a few years ago. Pumpkin spice cake macaroni. And a lot of calories macaroni. I didn't realize that. When i baked sixteen cookies and nobody wanted to eat him had a diet after that. I love chocolate chip cookies. Chocolate chip cookies with walnuts. Brownies with walnuts. I love it so here ago was headed to a meeting and i wanted to bring him desserts. I pre-ordered bertha mae brownies cushions for the meeting. Now i'd never had them but a friend recommended and then wow. I stopped eating my lunch. They were so freaking. Good that i had to try. Everyone the came into fox. Now i have a family member. My sister who loves to eat. Zor i and then work on her meal that day. I was just like my sister. It was crazy but to my surprise actually a new associate and friend turned out to be connected to the company. And that's how. I got bertha mae brownies and cookies. Come on the show to with that introduction. So we're to going to be so much fun now. I got some cookies and brownies here. She was kind enough to send me some so we could taste tasks throughout the show. But i have to admit that came yesterday. And i've already eaten a milk at peanut butter white macadamia nuts. Chocolate dark chocolate and sea. Salt plus a variety of brownies. I have had the peanut butter macadamia nut the pumpkin spice lemon cake and sweet and spice now. I had that this morning with my coffee. And i have to tell you. It's a little more spicy than sweet but man was it good. I loved it. So i got a head start before my guess comes on and so today. I'm excited had wendy pomeranz. She is great granddaughter and the founder of birthdates brownies cookies. And we'll talk about that. She turned a hundred year old recipe into a thriving business. And this is what this show is about is about business. How do you take that first step and grow a successful business. So we're gonna eat our way through this podcast today. I hope you'll join me. I hope you'll jeffrey jealous. I'm getting tastes all these sweet treats and at the end. Maybe you'll come for your holiday. I would highly encourage. It could be great gift. I don't normally plug stuff like this but man. This is fantastic and i do encourage you. So don't go away. I'm going to play a brief message. And i'm gonna eat another cookie and between a chief. Marketing officer has both the power and the responsibility to drive long term strategic growth that can ultimately lead organizational prosperity and that growth starts with vision. What is your firm's definition of success growth how he used to work towards expansion for them equally important. What is your customer's perception of your firm. And how do you meet a need for delivered value when you begin to align your vision without of your customer you build a stronger lasting relationship with them. You see the whole picture realizing the lifetime value of that customer as well as the lifetime value you provide a cmo must look at success with a strategic mindset looking beyond the transactional the cmo must understand the customer journey utilizing the competitive intelligence embracing and leveraging your unique markets if your business is ready for growth and you need a cmo which are not quite ready for full-time person yet. I welcome the opportunity to explore the benefits of using a fracture. Cmo miss the positive group dot com to learn more. When you welcome to the show. Thank you so much negativity here. Yeah i'm excited. This is as i said in my intro. this is going to be one tasty show no pun intended. But i guess. I really did have upon intended as i mentioned i'd already been sampling this morning. And we'll talk about some of your sweet and tasty treats as we go along in the show that i'm pretty amped up already in an rarin ready. So let's let's take a few minutes. And i'd like to eat it kind of talk about you in the in the in the bertha may and i'm fascinated that you know what i looked at the history that it's a hundred year old recipe and it's your great great grandmother right and one great not too great great. Okay so why. Don't we talk person but a single great-grandmother and you did get to meet her and had that opportunity to actually meet with meet her in life. No unfortunately i didn't she Passed away when my mom was the college freshman. They actually shared a room and when my mom left for college She had she passed away shortly thereafter. That's disappointing but obviously you're carrying a great legacy so i i'm stepping on your story so go ahead and tell the audience a little bit about bertha million yourself okay. Bertha may as you said was it was my great grandmother I since founding this company. I've had the Luck of getting to hear lots of wonderful stories about her. Because my mom Not only taught me the recipe. When i was very young but you know has been assisting me since founding this In a host of ways not the least of which is sharing birthday with me really more than i had ever asked before. So i'm really grateful for that I came by this accident. Only to be honest I was in commercial real estate lending for seventeen years I underwrote commercial loans. Various march finance financial institutions and You know made brownies as a dessert. When we would go to friends houses or you know the kids would need something for a sale or you know something of that. Nature very kind of simple and A couple of years before founding the company we. My mom and i both started adding peanut butter chips or eminem fun to just you know bruce it up a little bit and people started asking. Why wasn't selling them. And then my kids got on the bandwagon. Momma started company. And i was like no. That's not that's not in my dna and be i i work fulltime. mom fulltime. I you know this is not a side gig that i was really planning on Come to think about it looking back. It really is in my dna both my parents on their businesses.

angelo ponzi angela ponzi bertha mae bertha mae brownies wendy pomeranz jeffrey jealous fox bertha Bertha bruce
"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

01:46 min | 6 months ago

"angela ponzi" Discussed on OC Talk Radio

"Angelo Ponzi. Hi, I'm Angela Ponzi your host here at the business growth Cafe and thank you for joining me. What makes someone in Authority in their field just not a certificate. You don't go to school to become an authority figure. You have to learn it. You have to be seen as the go to a person someone that is respected and sought-after in that field. Now there's a lot of experts you might say our authority figures but I might argue some of that now we know sometimes we think about business coaches is those people with authority that are helping to elevate you they're experts. We have politicians. We have Business Leaders. We have all sorts of folks that are seen as birth Authorities that really understand their Market their customers and what's going on in their world, but how do you get there from someone who's starting out to become an expert in your field to become the authority figure? Well.

Angela Ponzi Angelo Ponzi
"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

02:00 min | 7 months ago

"angela ponzi" Discussed on OC Talk Radio

"Angelo Ponzi. I am Angela Ponzi your host here at the Business Growth Cafe and thank you for joining us. So you're thinking about starting a business or maybe you have one. Now when you're looking for investors your enthusiastic after all who wouldn't want to buy your product. And it's a billion dollar market. All you need is just one half of one percent and boom. You sell your on the Beach Drinking Margaritas enjoying life. Having the waves lap against your feet, but the journey from idea to MVP, to launch growth is a very long road in one that's not a straight one. With potentially ashes of cash in your wake I, like that phrase ashes of cash. The road to success is a dangerous one. Recent statistics show that only fifty three percent of startups will make it to year five, ninety percents of startups Phalle in ten percent of those do so in the first year. As they say in the wizard of Oz pay no attention to the man behind the curtain. But today we're going to be talking to the woman behind her actually in front of the curtain Zander lookout ski? Zander is the founder and CEO of OC Angel Investors. It is a membership based woman focused Angel Investment Group. It focuses on and is driven by executives and entrepreneurs with diverse and successful backgrounds to shed some light on the world of investing. But before we begin our conversations, let me take a quick break. My Company. Provides consulting interim and fractional marketing leadership services with a focus on the strategic and analytical side of marketing take a holistic approach to driving business. Consider US, getting architects who use research to gather the necessary insights from your customers, prospects, competition, and the marketplace to develop fact based approaches to building effective and efficient growth plans, and like a general contractor P party with internal teams of carefully selected vetted individuals and..

Angelo Ponzi Angela Ponzi Zander lookout OC Angel Investors founder and CEO Zander Angel Investment Group MVP Oz
"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

02:01 min | 1 year ago

"angela ponzi" Discussed on OC Talk Radio

"Thanks for joining us at the business growth cafe. Where tweak we host here at the Business Growth Cafe and expert to Peru going resulted the Corolla host Angela rambling laying people off furloughing people cutting budgets left and right but we all know this is going to end and businesses need to focus? Not only on today. But what are they going to do tomorrow? What's going to happen when this starts to take a turn and you come out of this marketplace. What kind of situation is your company going to begin? Well today my guests are also my partners. Explain that in a second so I have. Jj Risha Pismo ventures and rich Cacuso. A sales velocity advisors it myself Angela Ponzi of the Ponzi Group. A fractional CMO. We're all fractional people. But why are we here together? Because we also represent collective called P. for collective now before we get started. I'm going to turn this over to rich rich. Why don't you take a couple of seconds and explained to the audience? What is P for thanking the Michelle today so people are collected revised consulting in fractionally? Shit services across the season is the one stop shop a strike force if you will on the Expertise and council in K now does for clarity purposes and and again I. I'm part of this organization but one of the things that we we do here is. Oh there's a competitor out there. They have they have C. Suite people too and they refer a CMO or an operations person or whatever to other companies. So but why are we different? What makes US Different Rich Angelo?.

Business Growth Cafe Angela Ponzi rich Cacuso Angela rambling Ponzi Group Peru Michelle
"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

02:02 min | 1 year ago

"angela ponzi" Discussed on OC Talk Radio

"This is Angela Ponzi. Your host here here at the Business Growth Cafe and thank you for joining us today at the cafe. I have Patrick Arlington founder and creative director of see it ended film and Arts Arts Festival and Sonya Bailey. YWCA of the Harbor Area Executive Director to discuss the challenges of bringing awareness interest in the community to engage in the topic of human trafficking in southern California around the world. Sonia Patrick Welcome. Thank you so much yeah Why don't we start? START OFF ON. y'All go to you. Why don't you talk a little bit about you and Wide I WANNA say Ymca Ywca and your involvement the film festival and then we'll go to. Patrick guessed it two separate entities. Ym and Y W YWCA way the ones in San Pedro actually. Actually you do have one in Orange County. That's really fabulous. But we travel down here to talk to you today. From San Pedro Our YWCA has been around around since one thousand nine hundred eighteen actually built by Julia Morgan. The first woman architect who also built hearst castle and it was her birthday yesterday by the way and She built the white. WC as in the area thirty one in total and we're the only one remaining with that same purpose still All the others have been re purposed or something else but She did all that before. Women were given the right to vote in America so we still have a community deep programs. We've done that for one. Hundred Years. Mammograms childcare and community services. And it's a beautiful old home. Okay Yeah I grew up in San Pedro area and I've been working in the prevention of human trafficking for eight years ears and really wanted to kind of partner through the years I've been working with the YWCA in their racial justice breakfast as the moderator for discussions sins.

YWCA San Pedro Ymca Ywca Patrick Arlington Arts Arts Festival Sonia Patrick Angela Ponzi Sonya Bailey hearst castle Orange County Executive Director Julia Morgan director Harbor Area founder California America
"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

10:38 min | 1 year ago

"angela ponzi" Discussed on OC Talk Radio

"The story of a life well-crafted welcome to the House of rope things for joining us at the business growth cafe where where each week we select from a menu of topics for a focused discussion with an industry expert to provide insights that can impact. Your Business's growth with your your host Angelo Ponzi. Im Angela Ponzi your host here at the Business Growth Cafe and thank you for joining us. When I started my advertising agency it actually started as a consultancy sitting in my spare bedroom developing my solicitations doing the work bringing help to support me where necessary over the next thirteen eighteen years it grew into a profitable full service agency Research Marketing. PR media buying and planning and creative services my guest today knows what it's like to start and grow grow a small business and make it large and like the advertising business and extremely competitive marketplace. Luke Peters is CEO and founder of new air consumer products this company offering a wide range of compact appliances from heating and cooling to wine my favorite beverage coolers and many many other products luke welcome welcome. Thanks for having me thrilled to be here. Yeah thank you. I think it's going to be fun. I love I love to be to be stuff so this is going to be fun for me a little bit to see so before we get started. Want you take a few minutes. Tell the audience about you and a little bit about your businesses. Obviously we're going to get into that a whole lot today. So you know a minute or so on and give him mock Mkx. Some context of who you are. You got like the toxic and you have to cut me off but okay yes. I started a new air seventeen years ago and started just small and I mean it's a it's a long story but literally selling products out of a garage hazardous waste scientist before that and then ended up starting the business and with my wife and and right now just give you an idea on scale so we're about fifty employees and were selling our products into a lot of B2B channels into the retailers colors online like home depot wayfair lows and all those guys also we have a strong beat. AC- Channel selling direct to consumer on a website newer dot com and we focus on wine wine coolers really cool beer coolers and beer fraudsters are going to be coming out soon and we'll do a lot of cooling products of coolers portal air conditioners portable ice makers and a slew of other portable compact products for the home and kitchen. Okay are the products you sell direct to consumers different from those you're selling into the big box works. No they're not it's all about channel and about five years ago six years ago we made the switch where we one hundred percent to consumer and then because of the the audience at the big box stores were getting it was easier to work with them and partner with them and and sell on their platforms versus just being one hundred percent direct to consumer. Okay okay now. One of the things I noticed on on your site is some of your products are new air and some are not so are do you consider yourself a distributor of those products or how is that working. Obviously you become a channel for them as well and then you're taking those and selling them into other channels. Yup Yup good good observation good question so actually those are all ours we have licensing deals licensing deals with Pepsi Frigid Air Magic Chef so there's all of ours and then I've got got a couple of other brands that were businesses that I had started previously there rolled into newer anelle Luma Comfort Avalon Bay so all of the products are going to be our products. Okay why are so. You're doing a licensing deal on the name but not the product itself. It's your your product itself and you're just putting their name on it. If you will yes so licensing it's a it's a whole topic to get into. It's IT'S A. It's a great way. If you find a really strong licensing partner in a category that makes sense so what so how it works is you usually. They're per category and also per geography and you know. US or worldwide or whatever it may be so in our case like as an example we have the frigid air license for evaporative coolers misting fans and so it's turned out to be and we're just getting going on that. This summer was first full summer of selling the product and it's a great name to have well. That's a great way to expand your your product base and certainly with a brand recognition that comes with those Pepsi's and frigid air and things like that a lot of the products call them home because some of them I am already eyeballing for Christmas gifts because that's great you know but I think about college students Udon and the fans and certainly the coolers and seems like the markets for what you're selling is is pretty diversified. Yeah it is exactly the markets very diversified. I think it's more that that's a great way to look at it and then how we look at it is how diversified can the channels be that we're selling into okay. I and luckily we don't just have to be an Amazon channel. I have a lot of friends and people that I that I work with and their products may be an Amazon only type of product but luckily for us you know we can be really strong and Home Depot and wayfair and all the home improvements in Walmart so from channel perspective. We're able to touch all all of those. You know diversified customers on through many different channels not just one so when you sell to like. Home Depot for example are are is it through their online channels finals only or are you also providing product for them to stock in store yeah a little bit of both mostly online the majority of business now going back so so this part of the business was only started about five six years ago right around twenty thirteen so about six and so we've grown online and now we're getting in store so we have some small all in store placements with some of the different big box retailers in and working on ground that are those mostly on as on a national basis or is it regional. could be both okay it could we both it depends on the retailer so before we now base. I always say before we start and we already started. I do have a couple of questions I want to go back. I can ask him kind of my standard questions that I that. I like to find out about so when you think about growing your business. What keeps you up at night inventory inventory now you know what it's a tariffs say that the terrorists are probably? I mean I've been doing in a long time so inventory figure out after a while. No one's ever going to be a perfect man planner and in a situation like we have some seasonal product and we have a lot of new skew launches so there's a lot of guesswork that goes into that but probably the biggest one now is the tariffs if for industry-wide it's going to be anybody in consumer products not not everybody but the majority are GonNa be dealing with that okay when when you make your the products that you have are are they your designs that are being built on your behalf or or are you buying products from other companies and redistributing your name private labeling them right so we're working directly with the factories. usually usually are designed. Some products can't be actually designed as much but we're working on the design of the shelving on wine cooler type of glass type of lighting how he wanted to look the compressors oppressors and all of these things we're working on to customize that product usually because we have a lot of experience in these areas and we know what the consumer wants well and that gives you a point of differentiation writes a wine coolers a wine cooler wine cooler but not when it comes to you so obviously in A. I don't want to call it a commodities market but certainly there's a lot of fans and there's a lot of coolers rulers out there and you have to strive to find points of differentiation for your products in your brand yeah exactly and that and that's where marketing is so important. You have to be able to tell that story so you have to work with the factory and you have to. I got understand what the consumer wants. Make sure those features are put in there. as an example with wine. It's going to be nuances about shelving Galvin dimensions within between the shelving types exactly so all of these things you gotTa know and then you build it and then you gotta be able to tell all that story on the back end when you're selling the product okay now one of the things I noticed on your site as you've got multiple companies and as we were talking looking and and and for the first time outside they all tend to be kind of inter- intertwined with each other. They're not totally separate silo organizations so you've you've got obviously a new air which almost sounds like it's the UNBRELLA Corporation and then you've gotta retail brand. Which is an advertising agency if you we'll we'll talk about in a second and then you've got Luma Comfort so what's the difference between Luma comfort and and new Erin sense okay sure so we'll start with those and then retail band is actually separate. It's outside of it but within the brands within new air what happened was we were direct to consumer for ten years and from the very beginning two two thousand two thousand two to two thousand twelve or eleven and then I never thought wholesaling we'd be the way to go but as kind of the marketplace changed I and advertising became tougher. CBS's went up customer retention was more expensive. it made sense to sell through through the big retailers so to do that test it started up. Luma comfort and we literally had a separate business plan separate team when to market signed up with all these retailers had about ten products ten skews designed from the ground up and it works so good and I actually loved it because it was instead of figuring out all the along how how to acquire customers you have a couple big customers and you build your relationships and build the brand so it's a different type of thought and anyways elected so much that new air which was already a big brand more established more skews we just converted the whole model had the change up everything about the brand to to turn it into you know quote unquote. B. To be versus a direct to consumer and so that's a Luma started so luma is still with us and it's but it's not the focus right now so now it's kind of rolled Linden new wear. A new errors is now the focus about commend you. That's that's really smart and what you did instead of frankly am I. This is my perspective. You can tell me if I'm wrong but instead of gambling on your core business you created another organization that could go out and experiment in a sense and see if it was a viable approach to to taking it to big big box once you prove that model of course you could kind of roll it in under new air yeah exactly and in the good thing is we're. We're coming at it from a different standpoint. A lot of brands hands are usually in store. I and they don't know the dot com you know so they're right. They don't have the online. Actually they're just in store brick and mortar..

Pepsi partner Home Depot Amazon Angelo Ponzi Angela Ponzi Luke Peters US Research Marketing scientist Walmart CEO Avalon Bay founder UNBRELLA Corporation
"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

12:24 min | 2 years ago

"angela ponzi" Discussed on OC Talk Radio

"I._M.. Angelo Ponzi your host the Business Growth Cafe and thank you for joining us. Tamika excited to continue our discussion with Mirasol Reese C._E._O.. Of Human Options and Dan Rea C._E._O.. Of the wooden floor are to discuss the business of building and running a nonprofit. Thank you for your listeners for tuning into this part to <hes>. If you're jumping in here there is a part one and actually go and even apart zero back in February of this year so I suggest at the end you listen to all three of these in order I think would make a lot of sense but you can jump in at any time to really benefit from this great discussion so before we start this will shorten the descriptions of who you guys are this time around because hopefully by now they've heard it twice and so just put it back in perspective Musallam go with you I this time share. I get the great honor and privilege of leading human options as the C._E._o.. Human options has been in Orange County for thirty eight years and we're in the business of healthy relationships okay. I my name's John Race then. I'm the C._E._O.. Of the wooden floor I've I would implore is celebrating its thirty sixth anniversary this year and our goal today is to transform young people in low income communities through the power of dance and access to higher education for empathic fantastic and I'm Angela Ponzi C._E._o.. Of the group and I am a for profit company throw that in there one of the things I talk about a lot in my business consultation is about planning I'm a big believer lever in three year planning and really setting that tone and making sure as on the right page but one of these recent surveys that I've seen said that ninety percent of business leaders say their strategic plans fail because of poor implementation so we can plan till the cows come home but if we don't know how to implement it we tend to get into trouble so we think about the nonprofits here than in look at the statement is this reflective of what we see here in Orange County and do you see people stumbling and Really Finding it difficult occult implement the plans they put into place. This is donald start seeing you know I think it has to do with where <hes> nonprofit sometimes see strategy and strategic planning the work coming from the budget cycle Michael the sooner they look at as overhead and we talked about in our first episode. Is that a lot of times you have restricted dollars to grant funding and other funders supporters and so to get that unrestricted dollar for strategic planning sometimes the challenge and so just to start right there but for those organizations that do invest in strategic planning on one of the things that we do at the what employer that we actually set a ten year vision <hes> tied to also the length of their students are with us for ten years and we set a bold vision and twenty ten twenty two twenty twenty and we've just actually passed our twenty one thirty one vision because I wanted to make sure before we came out of this twenty twenty vision that we already had one teed up because I believe we're going to start living in do it because what I believe in strategic planning is as and when you find the great a great consultant to work with as well is that you start living it as you're working on this strategy and so you get buy in from the whole organization so now that we're getting in those two three year strategic plan which I call chapters in a book to further further division. There's already organizational buying so I'm having to say okay staff. We have another ten objective studio. You know it's it's part of our daily work and we also take <hes> part of it. Is We also incorporate. Not only why are students are our parents are alumnae our board staff we also externally we go to our supporters stakeholders foundation partners and also systems level people department of Ed or people that WanNa get feedback from until you by doing that three sixty look at what we're trying to accomplish. It's always again to what I said. In the last episode student centered you know making sure that at all the decisions we deal it's guiding. That I think similar what I would add is that human options we actually had been strategic plans for various years and every time of the strategic plan was completed. You needed to update it again right so it was it was maybe not a living document the way we really wanted it to do <hes> recently we actually went through a theory of change process which is a living breathing document and that process was really taking a thirty thousand foot view at what the issue is that we're trying to solve and so it really broke up that idea of Oh you know we're we're here to <hes> in the in the cycle of relationship yes. We're here to do that but that's not the root cause. We need to really understand what we're doing and then it allows us to think about our values it allowed us to think about key strategies across the organization or an organizational strategy the G._M.. Vision versus just this program's going to do this and this program's going to do this and so as we as we really looked at that I think for us one of the things that say you're beautiful why your phone <music> when one of the things I mean and one of the earlier talked about how people get really stuck in and thinking smart so that that I think when you get really encapsulated slated into these are the five things I'm supposed to because my strategic plan said to do it it makes it hard to grow. Our theory of change was designed in a way where we're constantly making decisions based on reflecting is this working. Is it not so we have four areas of impact. We're constantly looking at are are we achieving what we wanted to do. In those areas of impact in if not changed the strategy and so we're not locked into particular strategy were reluctant to outcomes reluctant division and so it's a strategic direction more than it is a strategic plan <hes> and then we operationalize that from year to year and by taking it that way I think in both cases you can react much to right yeah. It's interactive. You're not waiting a year to see if the outcomes you can identify and make changes right away and I think you both said this is about getting getting the staff if you will by I was talking to somebody the other day and and I said we you know what my clients and how you know. You're happy like we're going with the new campaign. It was like well what campaign I have no idea what you're talking about right I and so I I'm a big believer in internal marketing as much as I am an external marketing because the staff really has to understand because there might be an H._r.. They might be an accounting or wherever they walk out the door. They're still there an ambassador for the organization right and they need to be able to know what's going on so they can speak on behalf. That's all leaders. I believe I'll staffer leaders organization in so day one through on boarding process. They're involved in strategy. That's the first my first board meeting <hes> when I on board board members as well it's two hours about strategy you know most times you'll steal on boarding with board members and it's about the militia of being a board member and we do that on a completely other meeting. I spent two hours just on where we've been. How we how we've made the decisions? The decisions have been codified in organizations so they come to the meeting and they're like hey what about scaling to Washington D._C.. Like well we've done you know and so they know what our big vision is and then they can figure it how they contribute to that <hes> you know so it's really important that especially on the staff level to who is usually the drivers of those individual initiatives that they also feel like they're <hes> they're really recognized for their efforts as well. You know I asked this question. I'm just going to read. It's on my presentations. What business are you in and these are these are C._e._O.'s and in many cases and now I heard back I'm in the business of making widgets or you're asking an I._T.? person's like I deal with technology issues or but that's not really what I was after and I'll read a few of these than I did some research on us so the the C._e._o.. Black and decker one said people don't go into D. Y.. D._I._Y. Store because they need to drill they go and because they need a hole in the wall. We're Harley Davidson doesn't sell motorcycles. It sells the concept to freedom to middle aged. Two men were starbucks doesn't really in the business of coffee there in social experience and Nike isn't in the shoe business. They're in the business of inspiring athletes within all of us so we really think about what business you are in and again. Also it thinking about your your guidance and advice to the listeners. How do you describe the business that you're into really encapsulated that and I know you guys have set it but I'm gonNA bring it back so we can make it very succinct for people to listen well in the in the sector they say the nonprofit but sector either? You're changing life. You're saving alive I mean and so our business is that we're changing lives through providing hope and opportunity to young people to move forward. That's the simplest this way that I say what ideal then if someone gets really super excited if I'm on my thirty second you know a discussion networking with somebody and they get excited like tell me more than I tell them usually talking about moving children. Forward I don't have to go into all the what of how we're doing it unless they get super excited but a lot of people get super excited about helping children move forward and then the way that we're doing it. We can then reinforce that through so ours are the same run the business of changing he lives by providing a safe place where they can express themselves and live their lives to their full potential but really that changing lives. It's just that nugget that really really drives at home so we think about we've been talking a little bit about messaging so we're going to make a move into into one of my favorite subjects marketing branding and messaging and and really we talk about the business of nonprofit and so like any other business people have to know who you are. They have to have some interest in you and hopefully consideration to Wanna come to a meeting or an event to get involved in and certainly instead of maybe trial. It's a to donate or whatever so when you think about building that branding strategy for your nonprofits. I don't assume it's is any different than I would do for anybody else but what's that process and again you guys are much bigger ben around much more successful got some coins in the bank but some of these other folks really don't so what advice would you give about the process of building a brand strategy. Go have you done so again. I step back to that emerging nonprofit all the way to large organizations and ourselves it all starts with telling a great story making sure that as we were in encouraged is that you wanna be able to tell a story of your accomplishment what you're trying to do so even if you are Starting Day One is a nonprofit. You've made a difference to help someone change your life. How are you GonNa do that <hes> and having a tangible story that's what we found is one of the most beneficial parts of the journey but to build a brand that stand the test of time? The wooden floor used to be called Saint Joseph Ballet up until two thousand nine was around at that point about twenty five years and had that established brand in that community then we took that opportunity opportunity to change our name to the wooden floor. You're like what what's the what about in our tagline is from here. You can step anywhere but that was really a pivotal moment for us because really the the we had a great reputation that community but the name wasn't really representing the ambition and we had for the children in the vision we had and we were not at a dance studio. We weren't our pre professional program. We're really about using dance to help. Children move forward right and so I had to. That's when I first started working. I have a director marketing. I'm so we do invest in marketing as well and we now have a graphic designer fulltime as well and it was really important for us to establish the brand around the pillars that we already had established trust in the community a a strong mission strong results and then we took that in as we then broke that down into how do we convey that then to all those different audiences so the parents would here. Maybe one thing the students would hear when thing why we're changing the name and then the business community would hear another store. <hes> you know way in a story to how that happened so we actually had a message matrix in order to make that happen and then we then had it onto the top of their branding style guides a ways that we always present ourselves were very visual heavy the U._C._R.. Work Photo driven and then then it went to that next ring of connections in the community partnerships advertising P._R...

Orange County Wanna Dan Rea Musallam Angelo Ponzi John Race Tamika Angela Ponzi starbucks consultant donald Ed Nike director Harley Davidson Michael Saint Joseph Ballet Washington C._e._O. two hours
"angela ponzi" Discussed on OC Talk Radio

OC Talk Radio

10:56 min | 2 years ago

"angela ponzi" Discussed on OC Talk Radio

"Your host the Business Growth Cafe and thank you for joining us. Tamika excited to continue our discussion with Mirasol Reese C._E._O.. Of Human Options and Dan Rea C._E._O.. The wooden floor to discuss the business of building and running a nonprofit. Thank you for your listeners for tuning into this part to <hes>. If you're jumping in here there is a part one and actually I'll go and even apart zero back in February of this year so I suggest at the end you listen to all three of these in order. I think it would make a lot of sense but you can jump in at any time to really benefit from this great discussion so before we start this will shorten the descriptions of who you guys are this time around because hopefully by now they've heard it twice and so just put it back in perspective Musallam go with you I this time share. I get the great honor and privilege of leading human options as the C._E._o.. Human options has been in Orange County for thirty eight years and we're in the business of healthy relationships. Okay I my name then. I'm the C._E._O.. Of the wooden floor I've I would implore is celebrating its thirty sixth anniversary this year and our goal today is to transform young people in low income communities through the power of dance and access tire education for Kostic and I'm Angela Ponzi C._E._o.. Of the group and I am a for profit company throw that in there. What are the things I talk about a lot in in my business? Consultation is about planning. I'm a big believer favor in three year planning and really setting that tone and making sure ways on the right page but one of these recent surveys that I've seen said that ninety percent of business leaders say their strategic plans fail because of poor implementation so we can plan to the cows how's come home but if we don't know how to implement it we tend to get into trouble so we think about the nonprofits here than in look at the statement is this reflective of what we see here in Orange County and do you see people stumbling and really finding it difficult call to implement the plans put into place. I'll this is donald start seeing you know I think it has to do with where <hes> nonprofit sometimes see strategy and strategic planning the work coming from in the budget cycle all the news you look at as overhead. We talked about in our first episode. Is that a lot of times you have restricted dollars grant funding and other funders supporters and so to get that unrestricted dollar for strategic planning sometimes the challenge and so just to start there but for those organizations that do invest in strategic planning on one of the things that we do at the one employer that we actually set a ten year vision <hes> tied to also the length of their students are with us for ten years and we set a bold vision in twenty ten twenty twenty two to twenty twenty and we've just actually passed our twenty one thirty one vision <hes> because I wanted to make sure before we came out of this twenty twenty vision that we already had one teed up because I believe we're going to start living in do it because what I believe in strategic planning is can you find the great a great consultant to work with as well is that you start living it as you're working on the strategy and so you get buy in from the whole organization so now that we're getting in those two to three year strategic plan which I call chapters in a book to further the vision. There's already organizational buying so I'm having to say okay staff. We have another ten objectives to do you know it's it's part of our daily work and we also take <hes> part of it. Is We also incorporate. Not only our students are our parents are alumnae our board staff we also externally we go to our supporters stakeholders foundation partners and also systems level people department of Ed or people that want to get feedback from until you by doing that three sixty look at what we're trying to accomplish. It's always again to what I said. In the last episode student centered you know making sure that at all the decisions we deal it's guiding. Bat I think similar what I would add is that human options we actually had done strategic plans for various years and every time of the strategic plan was completed. You needed to update it again right so it just it was it was maybe not a living document the way you we really wanted it to do <hes> recently we actually went through a theory of change process which is a living breathing document and that process was really taking thirty thousand foot view at what the issue is that we're trying to solve and so it really broke up that idea of Oh you know we're here here too <hes> in the in the cycle of relationship yes. We're here to do that but that's not the root cause. We need to really understand what we're doing and then it allows us to think about our values it allowed us to think about key strategies across the organization or an organizational strategy The in vision versus just this program's going to do this and this program's going to do this and so as we as we really looked at that I think for us one of the things that say your phone while your phone <music> but one of the one of the things I mean in one of the earlier talked about how people get really stuck in and thinking smart so that that I think when you get really encapsulated late into these are the five things I'm supposed to because my strategic plan said to do it it makes it hard to grow. Our theory of change was designed in a way where we're constantly making decisions based on reflecting is this working. Is it not so we have four areas of impact. We're constantly looking at are we achieving what we wanted to do in those areas of impact in if not changed the strategy and so we're not locked into particular strategy were reluctant to outcomes we're locked into vision and so it's a strategic direction more than it is a strategic plan <hes> and then we operationalize operationalized from year to year and by taking it that way I think in both cases you can react much to right yeah. It's interactive. You're not waiting a year to see if the outcomes you can identify and make changes right away and I think you both said this is about getting being the staff if you will by I was talking to somebody the other day and and I said you know what my clients and how do you have. You know you're happy like we're going with. A new campaign was like well what campaign I have no idea what you're talking about and so I I'm a big believer in internal marketing as much as I am an external marketing because the staff really has to understand because there might be an H._r.. They might be an accounting or wherever they walk out the door. They're still there an ambassador for the organization right and they you need to be able to know what's going on so they can speak on behalf. That's all leaders. I believe I'll staffer leaders organization in so day went through on boarding process. They're involved in strategy. That's the first my first board meeting <hes> when I on board board members members as well it's two hours about strategy most times you'll see on boarding with board members and it's about the militia of being a board member and we do that on a completely other meeting. I spent two hours just on where we've been. How we how we've made the decisions? The decisions have been codified in organization so they come to the meeting and they're like hey what about scaling to Washington D._C.. Well we've done you know and so they know what our big vision is and then they can figure it how they contribute to that. <hes> you know so it's really important that especially on the staff level to who is usually the drivers of those individual initiatives that they also feel like they're <hes> they're really recognized for their efforts as well. You know I asked this question. I'm just going to read some on my presentations. What business are you in and these are? These are C._E._O.'s and in many cases than I heard back. I'm in the business of making widgets or you're asking an I._T.. person's like I deal with the technology issues or but that's not really what I was after and I'll read a few of these and I did some research on us so the the C._e._o.. Black and decker one said people don't go into a D. Y. D._I._Y.. Store because they need a drill they go on because they need a hole in the wall or Harley Davidson doesn't sell motorcycles. It sells the concept to freedom to middle aged. Men Men or starbucks doesn't really in the business of coffee there in social experience and Nike isn't in the shoe business that they're in the business inspiring athletes within all of us so if we really think about what business you are in and again also it thinking about your your guidance and advice to the listeners. How do you describe the business that you're into really encapsulate that and I know you guys have said it but I want to bring it back so we can make it very succinct for people to listen well in in the sector? They say the nonprofit detector either. You're changing life. You're saving alive I mean and so our business is that we're changing lives through providing hope and opportunity to young people to move forward. That's the simplest. Is Way that I say what ideal then if someone gets really super excited if I'm on my thirty second discussion networking with somebody and they get excited like tell me more than I tell them usually talking about moving children forward. I don't have to go into all the what of how we're doing it unless they get super excited but a lot of people get super excited about helping children move forward and then the way that we're doing it we can then reinforce that through so ours are the same ran the business of changing knives and by providing a safe place where they can express themselves and live their lives to their full potential but really that changing lives. It's just that nugget that really really drives at home so we think about we've been talking to a little bit about messaging so we're going to make a move into from one of my favorite subjects marketing branding and messaging and and really we talk about the business of nonprofit and so like any other business people have to know who you are. They have to have some interest in you and hopefully consideration to Wanna come to a meeting or an event to get involved and certainly instead of maybe trial it's to donate or whatever so when you think about building that branding strategy for your nonprofits. I don't assume any any different than I would do for anybody else but what's that process and again you guys are much bigger ben around much more successful got some coins in the bank but some of these other folks really don't so what advice would you give about the process of building a brand strategy. I'll go to you don so again. I step back to that emerging nonprofit all the way to large organizations ourselves. It all starts with telling a great story making sure that as we were in encouraged is that so you wanna be able to tell a story of your accomplishment what you're trying to do so even if you are Starting Day One is a nonprofit. You've made a difference to help someone change your life. How are you going to do that <hes> and having a tangible story that's what we found is one of the most beneficial parts of the journey Arne but to build a brand that stands the test time the wooden floor used to be called Saint Joseph Ballet up until two thousand nine was around at that point about twenty five years and had that established brand in that community then we took that opportunity?.

Orange County Dan Rea Musallam Tamika Wanna consultant donald starbucks Kostic Ed Arne Saint Joseph Ballet Nike Harley Davidson Washington Angela Ponzi C._E._O. three year two hours thirty thousand foot
"angela ponzi" Discussed on Wash FM 97.1

Wash FM 97.1

02:22 min | 3 years ago

"angela ponzi" Discussed on Wash FM 97.1

"Jay z and beyond says everything is love album the record is currently available only on major music streaming services but the actual cd up for grabs on friday exactly was it best buy yeah they're getting rid of cd top selling them over the weekend but they're gonna vinyl yeah how vinyl vinyl time yeah better get that record player dusted off and those of you who are at eighteen to thirty four have no idea what that is needed frisbees though silver coasters you're gonna know exactly what it is season seven of the last man standing is going to happen we know the official announcement was made that fox is picking up the popular sitcom there's premier date september twenty eighth we're not sure which cast members are going to be back left to wait to see but tim allen who of course starred in last man standing was excitedly tweeting about this he'll probably be back and history being made in the miss universe beauty pageant angela ponzi is the pageant's first transgender titleholder after she was crowned miss universe spain the twenty yearold seville native is going to represent spain at the miss universe pageant later this year so miss universe ended its ban on transgender contestants back in twenty twelve and she is the first one to have a title very very cool and you can read more about this and all of these stories on the toby and chile page at wash fm dot com so we were talking about foods that you know help to set the mood yeah romantic food what you think is the most romantic food we'll tell you what a recent study found yeah as as a popular type of food that gets people in the mood or sets the scene for romance but we really want to hear from you right now what do you think is the most romantic food if it's a friday evening and you know you have the hot evening plant and you're going to go pick up something at the grocery store what would it be we'll go eat somewhere right where would you go eight six six nine two seven forty three sixty one eight six six nine two seven fortythree sixty one we want to hear from you about the food that sets the mood and we're gonna talk about that coming up is told me in chile in the morning continues here on ninety seven point one wash fm by the way get involved eight six six nine hundred forty three sixty one this report brought to you by jiffy lube.

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