20 Episode results for "Anga"
15 Practical Ways To Improve Yourself Today Better Than Yesterday, Tomorrow Better Than Today.
"Listening to fill the BELLER SPLASH CASPER. Pdb and today we're going to be tackling different wise to become a better person so in time right now where it's perfect to be. Y- doing some reflection himself work with a lot more time on her hands at the moment I believe that journey becoming better. Every day often talk about today better than yesterday tomorrow better than today and listeners rechanneled say well you keep talking about smarter better than tonight he. Can you give us a few tips on how you do that yourself and go? So What Pink Gum Tommy with? What's happening moment with most of the world in Lockdown Oscillation? It's a great way to sit down. And say hey. Can I become a better person hacking on? Be Better tomorrow than what I am today. I WANNA share a bit of a framework for people to be able to make the most of the time right now to become the best versions of themselves and to become the best that they can be and remember that we talk about this in terms of personal professional and family that lives broken into the three areas of personal professional and family And as a person constantly on this journey of growing and I keep talking about. Journalists destination is a bit of a journey and today. I WanNa talk of what life is a journey full. Stop and I want to talk about fifteen ways to become a better person through the journey. So He's a ten point. I'll try not to talk too quickly. Which someone listening to say I do. And that's that's that might be strategy. Because I want you to listen to a few times that you know. Try and keep it at a good tempa. Pathetic number one compliment itself. It all goes with the positivity of your mind it's it's all about complementing yourself meter. We were very harsh. Inner Selves said of people that? I can actually on on myself at times and have high expectations of myself But we need to make sure that we're complementing ourselves if we WANNA grow every day and become a bit of vision we need to complement. Esso's doesn't mean that we're GONNA be fake until ourselves laws. We're going to be honest and authentic with ourselves but definitely make sure that we're taking the time to complimenting assets. Number two is making excuses. I talk about this little time. Speak Hannibal we're GONNA make mistakes. I've met plenty of them but I said of people united so make a mistake. I put my hand up in our own it. I don't make excuses. It's it's all about making sure that we're a cannibal note blaming other people united somebody else's fault. It's it's take. Take our ship and this will help you grow as a person number three is something that's is. I've been in a bit of a journey over. The years is letting go of Anga. There's going to be things that happen in our lives. That really upset. Us and anger is no more in logs. It's normal emotion however I am not a setup being on best and being able to grow as a human. When I'm able to let go of Inca and what I do there is see the problem. Take the problem on. I write it down. I love using pen and paper. You said that I write down what the problem is brought them. What is making me angry? So why what's leading to the emotion of anger and then I start dealing with. It helps me let go and if I can let go INGA QUICKLY. And then it helps me grow It doesn't hold me back at number four goes with obesity. Number three is practice forgiveness. It doesn't mean that we forget things but I do believe this comes with having a strong faith in in in practicing forgiveness. A lot easier said than done. Meditation has helped me a lot with. This enables me pause and reflect and really think about you. Know The positivity in practicing forgiveness because it helps me get rid of that anger or it helps me get rid of the negative emotions into being the best that I can be number. Five is all about being honest and direct. I mean I don't know any other way I set of people. You might not look what. I've decided that you can trust them. Telling you what I think you need to hear and I want people to tell me what I need to hear. Not what I want to hear. It won't people to be honest and direct with me just as I want to be honest and direct with them. Number six is all about being helpful. this is something from a book called the God giver from an Early Age. I read the book Cuba. And it's all about helping as many people as possible. It's all about. What can I do for you? Being in service being hospitality industry has helped me. A LOT IN. That area is being helpful. What can I do for you and I find that? I grow as a person when I'm constantly putting myself in a position to be helpful for this Or Two honors. The other one is listening. Thomas you know in a world where we do a lot of talking fund that it's important that we will send listen making sure that we listen to people and giving everyone a voice and making people feel valued and heard It's important to allow others to feel valued and hood and if they're not being within valued and I think that being a good listener changes your loss in a positive manner. Over the years I've worked on becoming a much better listener to others And this is something that I've had to work on very hard because you're in a position of leadership you constantly during a lot of talking but actually when I beat focused more on listening to others that it actually made me that a person that made me later and it also helped me grow as a person. Listening to others is important. Number eight locally. It might not seem like a big deal but if everyone does a little bit species current terms we're talking about everyone does something act larkhall in urine becca on whether it's donating clothes cooking for somebody helping somebody get their shopping out. Whatever it is is just do something for the community to show them that you K- And that starts locally it has to be tackling. The big things acting luckily doing something doing a good date of some sort whether it's buying somebody coughing. The line behind you whether it's dating close to the local charity or going shopping is a sit before these are things that can help you and we'll help you grow as a person a number on his be polite said to people that. I can tell what somebody's like when I take him to. Lunch or dinner and have that trickle white staff always be. Polat is is you know. Being thankful grateful holding elevator doors letting people through just a kindness to sit a lot about a person when they're being Polat Rudeness is not is not something that's going to get people very much in the sent me doesn't allow people to grow so being polite will help you grow as a person ten is all about being yourself making sure that you're always yourself your authentic self This is something that's really really important and yourself will be based on your values and your beliefs This is what shapes your identity. So you really need to know what your values and beliefs because this is what shakes your identity and is important in being the best version of yourself. Eleven is always about being open to change so the pointer at number eleven is to me is about be open to change. The world is constantly changing things in our personal professional and family life change constantly. We need to be open to challenge for not open to change. Then we can't grow and that's why we talk about journeys versus destinations. Everything's about journey. Every day is going to be different. Some highs some lows. I'm better some worse but constantly a journey and life is mission in moments so being a change will ensure that you can adapt and grow as a person. Nixon is be respectful on this something that was instilled in me from a young age by my parents. Oversee son of migrants Very respectful say. Hello Greek People. Say Thank you You know respect the people around you respect during varmint respect others respect ideas lost dolls feelings Everybody has their own perspective. Everybody has their own lens of the world. Something we talk about a lot is seeing things from different people's Lens helps you to become respectable. You don't have to agree with people to be respectful. You know people sometimes think that I have to agree with somebody in that respect now. Not True respectful means understanding. Somebody else's position not ridiculing him for being understanding towards whatever they lenses of their perspectives. At that moment you know. Be Respectful of that. Be Respectable peoples times the thoughts their ideas. You know it constantly. Taking up people's time in the time that men have to give you is not being respect from so respectful is also being conscious making sure that we're conscious of what's going on within ourselves and then others in our environment next one is something again that came out of the Italian upbringing which is done show up. If the handed on every time we come visit somebody we would always bring the wine or flowers. Chocolates biscuits will bring something of A. It's a real big European tradition of You turn up to somebody asks empty-handed you don't get party be handed It's just a show of appreciation. It also makes the respect and and and making sure that you're you're showing people and it's also a language of love. It's one of the languages of love giving and that's something that helps people grow as people is that you feel this native giving actually connects you to a motion into what's going on. Ranji So just try to. Don't Nick semi going some. Don't show up empty handed and you watch. That makes you feel and actually help you grow as a person. Fourteen is always about educating cellphone. Voice talk if you want to be better tomorrow than today today better than yesterday. We need to constantly educate ourselves. We need to be in constant learning mode And this is something that people died in so said what we talk about Mindset Pestis fixed mindset is the people advocating themselves a constantly in growth mindset. They're constantly working on being better tomorrow today. And is surprised. People Len had to put a smile. On someone's surprised just do something different for you know. Make them stand out feel bedtime so this and tips and till next time. You've been listening to fill two bedrooms. This flash cast by. Pdp Go and be the best that you can be and take that journey of becoming a better person.
The Blue Sky Thinker - 2 of 2
"Takes everything you have. At some point. It will cost you your financial independence at some other point. It might. It goes to yourself respect at another point. It might cost you. Your you know what to think of yourself. Your self image might get hurt. You might stop thinking of yourself as a radical revolutionary. Start thinking of Llosa's someone who wasted his leg doing things that he quote unquote on-court wanted to do. Yeah as I was trying to say Blake as far as I'm concerned fight grave and it has agreed stone. I would like to say I tried some things and some of them worked on some of them didn't but I'd I'd happy work for about six to seven months every year make enough money And then devoted the rest of the year two projects. I need to go here from someone that I was on a boat that had made and he did that because it. That's very difficult to hear from people that you're mostly what you hear. Is that you know you're an art student. What are you GonNa do it alive? He's still looks notes on people's doors ores and goes toilet soap at eight forty five. My mother comes to my classes and she he says so. Please let him go. It's time for his cartoons. Yes she's very loved as she waited narcissist. If you think you enjoyed our last conversation with regent gave you weaned see nothing. I think the best part of this two-part one nation you did not oppose to see it as this and shortly unit to this. I'm not going to be wasting a lot of history and background. And what happened and Blah Blah Blah if you in order to understand what we're talking about Episode if you understood what country. You're listening to this. I really hope you enjoy tuning into the passion people podcast and if you like what. Listen to share your feedback. If you don't listen share your feedback. We love shooting from you. Thank you so much for time to tune in this is not a signing off. How wonderful podcast listening expedience? So keep keep an eye on the future prepared for the world is going to be in five years. Don't put it back photo where you'll grandfather wanted to be. because his world is extinct. The was dinosaurs disappeared off the face of the longtime ago with all due respect all grandparents everywhere. I love you but you don't know what's going to happen in the future. Yep absolutely so so how did how did you go about that. Do you completing school and to what what choices that went in front of your To make those choices so I knew I knew early on that. I want to go as Dodi's and it was apparent to me and Evan. Only that I was going to studies in one form or the other angle. I never lost touch wood that aspect of my life like I never let anyone tell me. Don't waste time reading books because you need to study math right now. I am the coolest thing about all. This was that the accused on one occasion. You know Sunday morning cartoons right. Aladdin Bagman Disney club absolutely Disney yard of which is which is these days selling hot topic but it the same though. He's still not some doors. And this of peace of Alto. It's weird but yes seeing which reminds me up Sunday morning cartoons but what happened. was that the Plus it's doctored at a seven hundred eighty eight and it was supposed to end eight. These people go back undergoes Sunday morning and my cartoons obviously started by. And I'm looking at the log and waiting for the time to come and the test is not aware that you know do it was giving us more problems install and I was thinking. That's the Sunday's gone. Never get back in this way. Way Way before satellite television. If you missed Sunday morning owns you are no cartoons the rest of the week this was maybe even before. Dd Metro so just dude There and you got a few gardens on Sunday morning. That was it so at eight forty. My mother comes to Classes and she says the. Please let them go time for his gardens. And I I I I you know. I don't know I have never known and you've been in so do that. I really showed for your mom to say that and that I wished I wish more stick you from her so I do think that like a fantastic job doing whatever you have done yes. She's my love this one. I love this so she From utions because she on some level undestroyed listen he can do matt four dollars a day for a year or two years. The longer one diplomat is not getting better at it but this is something with socioeconomic and she helped me with that back she was not very extremely enthusiastic about comic books with violence. Other but she did buy me Laura books she and gutters me to go to Book Fair S. she and gutters between my eight. She was one of my. She was one of my first leaders of his father. WHO's not very into books? He still never got in my way on my mother's weight. And we were all in sync on this level that they knew that I was going to get into this side of Mike Video. And I'm disappointed so Aqua schooling ended after ten board ended after all the depression. which is you know almost necessarily deficient initiative? What he's happy with the results I mean I was happy? I got forty eight percent. People crying receiving ninety five percent and I was is wondering where do these people so so that happened and then in college I chose arts obviously and Gordon and you know got more interested in history than I had been in school because I had teachers in college when you can choose a subject the world changes changes. And you know you're you're making choices that kind of thing even dare you know in odd subjects that has also hierarchy like that doesn't outside how cue which says on top that his signs that is almost than that is arts and within arts that is on top that is economics than that is. Something has done something that is that is at the end of that is literature. Because apparently you can't go do anything with your life if you study trajet except via college. So Dad was also a Patricia faltered up. It's very weird because every single time I have faced a choice a choice I have chosen. It wasn't the option that everyone else threw away like. It wasn't as if I got into English. Literature because economics ejector. I got into an issue because they wanted the it and a part for me and one other kid. There was no one in the class who had not been rejected economics. Every one hundred one hundred economics ended up in English or to Joe and the same thing happened later on. I tried to get into journalism college. I got a very cool Mandar alongside college college Emmy which dropped out of by the way I finished my Ba. I joined a man. But I didn't finish it and I went for journalism in se. Gin and Before I went through Equal Dot who. It's very difficult to quantify what he contributed the growth. But because mostly I need to hear from someone that I was on a boat that had made and he did that because it was very difficult to hear the people that you're mostly what you hear is that you know you're an art student. What are you going to do with life? And it's not even question and senator thing that makes you question Your choices in life but yeah he did that went into T.J. They had three streams one was put into journalism August and one was a cyborg journalism which was going new video back in their day to broadcast was the radio you're in the TV broadcaster. Not Radio they didn't have radio back in two thousand four so they had a TV broadcast journalism. They had print news journalism. Eliza idea New Media Anga again a hierarchy was unsolved. Put into a second new media was last at. I chose the last option and again in a very very few people in class who had chosen new media. Everyone had applied for Broadcast Media and then ended up in the new media and even then they used to tell us that You know new media media is going to take some time to get established edition India because you know. Harvard is solid requirement that most people without money gone gross but then they what else zooming that in order to get online. You need a computer and the smartphone. Devolution had not happened ten and then it happened and now who it didn't tiered coming this coming. The kind of torture will take years. Blake five to seven years and I think that's been the half-life of technology implementation over these decades the speed has always been picking up base bosses and we've always been missing estimates. I have a list of lake. You know in general also a gifted science fiction from the last century very few people more foresaw a worldwide communication network of the every. Like I am a right to know. What are we doing right now recording? Yeah I I am sitting at home in on the east coast of India and you are somewhere in the south and I'm talking mobile device which is normally allowing us to communicate but record this as a permanent team that will live forever on the Internet and anyone can listen to it. This is magic. Every time I hear someone complained lagging video. Or you know how to see. Gee I I I think we would. We didn't have four once on Sunday. Who People Are Dying on? The roadside people handled. I will four months there on C.. Ships you complain about leg space you can. You can go from the east coast of India to the west coast of India in. It's like a bus journey any but I think we. Maybe it's because I'm old. I'm almost getting to forty these days and I I. They have gained a slightly and old man's perspective on technology. which is that it's awesome? We have its own but I am someone who Okay if you don't mind asking how old are you a this training okay. So you don't like us man seven having tonight eight years younger than I am. So yeah because you know that suggests Disney club on Sunday mornings. We are the generation edition who grew up without technology and even though with nineties nostalgia is a huge thing on this. This none of us were go. Go live network. None of us can anymore. Yeah absolutely a good way to say it like all these westworld problems that we don't realize first world the problems so yeah so it was some college. Yeah a Nubia has no. You didn't know ingredient in there. Yeah you yell that goes then amd one of the reasons. I really love new media because I discovered computers when I was the be a Lake English literature be ochre in revenge on each worker I I I went to my office and I discovered computer and uh somebody said this is like you can find anything. I've been spiderman on the new line cinema website and I was blown away. There was nothing there still blown Luna what is happening so I started spending a lot of money on cybercafes like back ups but I'd yeah I had one point of time or nine hundred rupees the leukocyte villa solely bells born or and. He knew that I was trying to learn. And so he let me and it got to nine hundred and a bag the day. I Gordon Michigan Grace. Egypt because my mom was happy on that day to feel bad about wasting money beat him back and one of the one of the things that The the the best thing I learned while at is C.. J. Was I learned motivated web ablation building websites of mission content all the technologies. AWW that go into it. And then that was that was two thousand five and now Aaron almost today and takes have come come so far so so far I would not have imagined the kind of the kind of abilities every single. Single one of us is getting boquets order today do be. I would not have imagined it to be so ubiquitous when I was sitting on the sidewalk cafe in Bhutto's under food and yet the here and now I can you know sitting in my bedroom I can create a program a proper video program audio audio program. I can Send out messages to ends of thousands of people on social networks. This kind of I mean if you have spoken to anyone that I think community in the Indian Comic Book Industry. You know you'll find complaints about. The whole of the shows are not doing doing enough to give those exposure and things like that and MIDAS bonds to them has always usually been that. You know. You don't know that. Abolition is an industry that is almost permanently going into losses. But the writer has activists exposure a set of tools which he can use do not only cleared stuff but distribute stuff and to market that stuff and still so few of us. Do It on at least so few of us the option of publishing digital publishing on your own candidate publishing make. It'd be open the way to do any options and the common good such that. By the time I learned how to do one thing it is is already outdated so. That's been my journey except for my good. Your journey was that I I joined very shitty agency Janai I put five thousand rupees a month and I worked there for one month so I all I got from the one thousand rupees. Okay and then I applied for a A OF A job. The news desk at an online portal in Mumbai. which was my first trip to the moon by? I do three years Dan. I quit that job and I went to delete. My father had been bolstered well. Prior visited diamond are nice. They're dead with Order our nine. which book of? Yeah so that was due to three years because on Komo wear long period of initial right now in the eight year of our nine since the facebook game. At least. I'm very fortunate that I have the entire box together. Talking this through the entire thing. Yeah and we are running out of individual issues so sometime in the next year we are going to bring the hard boned complete. The great people back. Wow I look forward to slow so so our nine happening daily and Dan. After my parents left off other diamonds I stayed on delivered. A couple of more years. Worked at the A News Portal News and opinion poten wouldn't features editor then I came to Mumbai where joined the Joe Machine and ran fired for two years that I died and stayed on in Mumbai for another year because I think something which might one day actually become a novel but I don't know what it is yet. It's not I know we're trying to secrets of the universe experienced but I have been able to go in the second draft of ochre a so. I tried to publish it on the web to Badri on But you know some fact does get some factors game into play that will not really in my control and that project hanging the wetlands late now ochre but a Since that ended. I have come back here. I have died to work from here like I take up individual projects last few months for different companies and Like the idea is to work funded six to seven months every year. Make enough money and devote the rest of the year the projects. That's what I'm trying to do this ochre and it's it's it's something that can do from a small town because in Mumbai whatever you make seventy to eighty percent of it goes into your rain than travel and food right here at least iceberg And everything is cheaper so given that. VR Living Award correct. That guy just spoke about the magic of communication technology right given every no longer women a world where we have to live within commuting distance of workplaces look places I think this is something. People should die Yup absolutely and I think the the the potential commensurate because you're not losing opportunities because you're not connected to the right people because you can remotely retail to have those conversations and still get the word out Jordan really makeup Stan. Yes yes yes I if you remember I had you on this done this podcast remotely besides things going and actually getting people second. You're the third podcast. They're doing more of around fifty episodes. Yeah Yeah but It's just something okay. A lot simpler and the league time to get an episode occurred is a lot shorter and I'd be dissuaded can have havoc conversation because the way they've been dealing so many episodes that didn't really make sense. Not only I think you should only avoid. I'm doing remorse. If it's someone really famous and they want to get your mug in the video with them but otherwise later more you'll be able to put out content and it's not like people are losing out on anything that Stella conversation absolutely appreciate so you said you mentioned that took to follow questions read. The first one is that you said the attitude so you didn't really enjoy so or what were the aspects. What are some specific aspects? That the video and you know maybe going into your first job order things thank you you wanted. It's not really you know it's an agency they have to own a plane. Atlanta requirements. The work the kind of work take have left much to be desired. Northern dumps off the work itself but from the you know physical requirements from a person in who has just joined the company so the working hours where morning than o'clock tonight eleven pm Liam and this one had to do often getting into office on a crowded train for awed and then getting back home another to us so it was mostly died which took the steam out of me at work wasn't very clear. Divide that I was writing. Be to sell the credit cards. Okay so yeah. It wasn't take it was modified digital marketing agency. Oh Canada Agency but the you know clients after you have some through through. I hear yes so that happened upped that happened at the end of the day. I got to a point where it seemed like more effort than it was five thousand rupees. A month of four of you know literally almost fourteen to fifteen hours a day gency like much and the deny stop going make sense and I stayed for a few months dot com deciding that you know just making a. You'll just getting a job isn't what are not enjoying your start as your join part of perfect Really wanted to get into and one of those misses. Call you back and then I got into it in Mumbai to do call call. Let like a deliberate so I guess that deliberate effort for decision making really worked out for you. Because you're very aware of what you wanted an auden toward yes. It has been a part. Actually I have been. I'm still getting there because a as part of someone as part of the life of someone who is more or less freelancer. That is always going to be kind of put a shed all new which has take-up this Tang. Because it'll make you make you some money and if you are you know if you are you do of anything like I ride comic book scripts I like Identities Zayda debris deals at eight or Episodes and I do the things that I enjoy but when you are an you know. Uh when you're out on the bench you will pick up a project that you're don't enjoy and you will end up not doing such a great job with it which will end up in either. You're do not getting paid at all or you making some amount of money but thinking that this was way more effort than The amount of money at me so One of the more nightmarish instances that I underwent once I moved here that I got a that is a there was a comic book ablation somewhere in Mumbai. I won't take the name but the name starts with F. For the story to go in. Because that's what happened to the I got I gordon to a contract with them and I had to wait for them I one hundred pages of script for them and then at the end of the day when I submitted they just flat out refused bait. And you're gonNA fairly good immortal just half a lack Refused to pay. And I didn't pursue the matter because I was not in the best mental state at that time And any butts you know they can a A standard sized company can afford to pay a lawyer to make your life miserable for months on end an individual create the can't do won't even initiates legal proceedings on top of that of that individual creator was fairly that it can take a toll on your health goals so I decided to look at it from the point of view is that this is a project I should never actually have taken and this is. Oh you know. This is a universal way of telling me don't take up shoot jumps up jobs that do enjoy doing make whatever little minute can. Because now you're Norton Norton Mumbai and nobody is taking a sixty to seventy percent of your salary out of you right. You can afford to make more money you can still. It ended up saving much more money. And you'll do so yeah. It was a Acehnese Alpha off Unfortunate events that led to the point where I am right now. Where which is that? I'm fairly comfortable where I am And the things that when I lost a chance to talk about point I do but I think this is a this is a common a common challenge amongst the creative community right because you know you have this strong sense of purpose and you're really really really akin to your your inner to you know what kind of work fulfills you but at the same time that is. There's a conflict because you're not seeing your bank account as intimately in tandem with your level of happiness or at least in my case. You're not seeing your bank. Account is at the rate that is this fall. You're Job What you might have made more money. It still drives. It won't make you a millionaire. It won't make you. It won't give you a gold uncomfortable lifestyle. I say Gordon Court because even those lifestyles on already comfortable. I know people who live in big was. Let's go to the best schools. They are you know they have very gore jobs. They have data one houses and they're still not happy absolutely and I think that's something that a lot of people don't have a perspective on it because everyone wants. I'm fit into that perfect of frame of success but nobody realizes that the creators of our own success scripts and united longest happy It's not really hurting anyone. Then that is that is not truly happiness. Yeah as I was trying to say Blake I guess I. I'm concerned if I have a grave. And it has a gravestone. I would like to say I tied some things and some of them worked on. Some of them didn't didn't but I'd I'd happy rate and you know that's way better than having my last. CDC On my a gravestone. Lastly to see these many X.. Amount of of life lived with much pat on where you're goble. Watering has destroyed everything the corporate guys sitting around a fireplace talking to young people said we destroyed. The planet gives but we glued some value for our shareholders through speakers complex. Today should the economic gain with the you know again on amendment ballot derek logical balance. Yeah I tell myself that I am being mean the people who work hard creating value for Sharyo shareholders but then identify segments. Not My concern. I'm allowed to be angry aboard the boat wrote and they're allowed to be angry at the things that they're angry absolutely. Yeah it's not like it's not it's not like chartered accountants. Kinds have an easy life. Either I'm sure you agree I do. And you know that thing that that middle so specifically where once that gave me a little bit more flexibility a little bit more freedom to pursue things like the podcast and even though I I have a very demanding job. It's not as crazy as it could get and if warranted could've gotten really busy but one to have that woman and say do a head that says that you need time for yourself you need time for the flesh in unit time to really talk to people you want to create something new one stack doc. Once they bug bites you. I think there's no there's no real way of going back and think it's funny. That most of us of people people creatively at at least I'd like to consider myself as a creative person and I think it's something that most of us careers people go through that you have this really strong long internal compass that starts guiding you about you know what is making you happy and realize that money is really overrated and as as long as you have whatever you need to sustain. I guess you'll figure the rest or what do you think. Yeah Yeah I agree with you. I think NCA- the Burke said about being a lot of people think that when you say money's overrated you mean that money's not imported when he's very important without money not doing any of the things that I do and you could not be doing any of the things that you do the thing is. I think the key thing is doing the difference Vince between the rated and overrated money. Act a level that it deserves. But don't go above that so For people who want to take up the creative arts read for people who are making the choices that are unconventional for their time. The way you were it would be for them. The cynical side the cynical side of me would say don't do it okay because Because because I think you should start with a wind of You know the worst possible consequence and then ask yourself if you are okay. The third ochre because they went off speed. What does it take to do the things that they want to do? Very simply that it takes everything everything you have. At some point it will cost you your financial independence at some other point. Might go to your self respect at another point eight. Go to your you know what you think of yourself. Your self image might get hurt. You might stop thinking of yourself as a radical revolutionary and start thinking of your surprise someone who wasted his lay doing the things that he quote unquote wanted to pursue the brims. It sounds very nice on paper but in real life it takes us. EDS junk out of your soul and not many people actually make it many people die and give up some people never try some people dry. Make it and still take that. It wasn't all that the target would be so getting to this. Only if you're okay with all these possibilities I mean. Everyone should be allowed to make their own mistakes. Obviously I made my share everyone. Everyone else has married near-dead shed I'm sure you have made your S- also but You know it's that is. We have discuss Jesuit art. We usually means on social media right out with -tations the dog about heart and dream. Dreams are stuff. It's all very nice but it's the facade it's it's the outside layer of it. It's it's the it's the it's the It's a nice painting on the wall of the House that he wanted Gwen site you look at. You will go into it but you may not find the the house is very hospitable aches. I like I am against the people who take up but comfortable normal lives and jobs all the time but I have a little bit of respect for people who wanted to follow their dreams but would also sane enough to know that they can't do it for them and then Dan you know sort security. That is no shame ended because without a solid economy backed by people who take up Stephen. The jobs work towards creating employment Worked towards feeding that families I perhaps would not have been where I am like my father as a normal day job. It was a normal day job. He could not have paid for my education without You know giving up up. Maybe his ambition of becoming a singer but he did. That is something that we the spectrum I think so that is no shame in pursuing a career where you don't but so your dreams but if you do do do it with the understanding that it will take a lot out of you be willing to put the hard work that it takes. Yes that it's a very few hard work is kind of a subjective thing like Lord of people tank hardworking literally. You know cutting off your fingers lake make up a job where you suffer Dacca's hard work sometimes. If you love your job it doesn't seem like are you may be completely exhausted. By the end of the day but exclusive with a sense of fulfillment. That's also hard work but it's not painful but if you're working hard at something that you know you believe in then that's just self-flagellation. It's not hard work. I think if you had a hardworking individual for your hard work in the direction of creating something that he wanted to have nothing to add the two that I think I went to. I'm really getting warm. And this port thirty seven but I think I'll be terrible after I cross for the become an electoral grouchy grandfather. These follow your dreams. But I think it's a very very important perspective to have to have that holistic view of things and that is something that we typically miss and again that that is the reason that we're doing this kind of park and that's the reason they were talking to you because you won't learn from your experiences and your story and I think let me let let me learn from my experiences. I okay. Here's the thing and here's the thing here's the thing. I should make something very clear all again that I'm giving I myself have not assimilated all of this yet. I am not a taking on Giving advice to young people who want to follow the slave. If you are someone who is going to take up a career path Want you to you should know they are doing it. Only because they know that they know what it looks like because other people have gone down that road and they have gotten to a point where they they might be called quote unquote successful. But if you take a career bots that resembles mine which is in for the arts creative writing comic books animation. You'll do being bought gusting like you know that there is no road here. You're going to have to make it up as you go along. That is no nobody teaches you how to be a comic book Jason India. Every time I use the phrase comic book writer for Literally because there is no industry Lake Lake when when when I was growing up that was this thing where people say comic books out for kids and now those same kids have grown up on their comic book publishers. So that's all we have right now. We are generation which grew up with somebody conceived notions about what Supposed to look like and now we have an owner version of it and hopefully if we work hard weaken build something that which which is on the future generations can take advantage of. But we're not there yet and anyone who gets into it right now will become part of the generation that banks that future but so all the grouchy grind vitalize that I gave some time ago was mostly because if people get into the creative a creative line thinking that you know I- Loo- this than I do Thursday. I'll do this canal. Get where I need to be. That is not going to happen. It's a whole lot of floating around in the darkness north. Going what you're doing failing multiple times and making friends of course figuring out with them where to go India Like you know at least the. US Comic Book Writers Notary Career. Choice that it comes to people to people might very readily but in the US at least companies established companies which published comic books. We don't we have comic comic book. Publishers and their you know as established that they can be and the atmosphere that we are in but the level of entity that an engineering thing job at a medical job gives you a of land job will not give you unless you supported with money that you make from other job lake. I did once upon a time and you are doing right now. If I'm guessing right yes absolutely one hundred percent so day end of the day. That is the part we've chosen to pursue your passion right but I think what what it meant to remember. What makes sense for people to remember is that you may have to find your own and figure it out as you go on deflate and and you're in the field and I think that's in addition to being a warning it's also something that is potentially can be very liberating lake NAPA? Know people tell you okay so you can become this it. You'RE GONNA come Abo see and then you come up with an x and you don't the X.. Is Nor does anyone on you but the unique thing is that if you do manage to become the X. you'll be X. rayed they'd and that's something very cool because once you become that X. other people can aspire to become an X. because you stand as an example examples before them and that is what we're trying to do Castelo the stories of those people who are trying to become ex. I typically do a round up or a somebody a questionnaire but I think actually done most of my job for me CAC uncovered on of the school children. Let's take advantage of talking to someone who You know I think if if you had been here in front of you right now been looking at storage and Mike Okay. I talked to next time. Oh I think that is true because typically my my interviews are like. It's a half a day of at least three hours at the minimum. Okay and so there's a pre interview and I spent time with them and then after that there's an interview of okay but I think with as a river we've done it in time and made a lot of content in the in the process and still have it in the direction we wanted to go. So we'RE GONNA win. When I talked I talked with Diana? Lord I I think I digress to Lord so I was wondering if you actually go with what you wanted out of this and building. I don't need to do a drone. Dubai don't need too many. I don't make this tension this podcast. Also I yeah I'm very. I'm very good at you know. Delete glad that you able to make that time. I'm Immortal beyond the podcast. My pleasure been beating myself. I've answered what Two three times Gobert. You know I almost game to the verge of counseling today. Also I thought maybe you could do send but then I realized it's not going to happen. I'm GONNA consumptive water. Also get this done as in kind of using a deadline and my publisher rebate Beasts be up on him a shell forgive me. Okay listen to this. I am five just away from the end and I had to cartons w okay I had no choice please please mission of mercy from I. I'm going to be and is part of leaker. Entertainment which is the boss is as a publisher of Holy Cow. And not and we OUGHTA I think it is safe to say I don't like to do things like words it's fun About but I think holy cow entertainment is creating what is going to be a India's next Superhero universe US right now and I'm very glad to be part of it. I'm very glad to be creating that future. Along with like video of some writers and artists like Uh Shrines Goto the thought. Maybe I don't believe they can do more and as some of the dating good our I am I a I can totally see where you're coming from. All the covers have characters like Solomon and those who. I'm very excited to check checkout. I figured out stories. And it's so nice to see an Indian company dating stories with an Indian context ext forward in the audience. Yes with with many good ones out of me out of my goes because I tell you something I thank you. You decide if you want to keep it in the episode. Not but I think one of the problems that we had when we were growing up. Is that our heroes all had names. James Lake Phantom mandrake Flash Gordon and when I read plunder the first studies that I started right I could bring could not hard process. The idea that he'll have a name leg Huttush so the first superheroes that I read who had lake you know Indian superheroes who have from garage comics so in many ways. Nagaraj aren't supermodel. Drove literally saved my life like people to watch superheroes even the day of having the word right there saved we though Mike or not have been who I am right now. I don't have been writing stories set in India stories that would make sense to other Indians. So I'm just trying to play a game for the next generation you and I would also mirrored electric opportunity to appeal to a week to maybe start a holy cow podcast and get all these amazing stories out there in another form I can do. That's a very good idea. I will relate to listen to the sport Gush at some point in the future possibly after he has like me. But I'm sure it's a good idea. And he showed by sodas the absolutely thought so ago coming back for the people joining in DC coated avenue but also because the rest of the holy ghost catalogue which will be ordering and be shedding the links to on the podcast nuts and specially chartered a week for running holy cow entertainment which which is doing such groundbreaking work and thank you for your time and your fantastic eight hundred. Thanks man my pleasure guys. Thanks for tuning into the the SHOPE. We appreciate you taking time for this issue like what you heard shed with a few friends and leave a review bathing favorite parties. WHO had had won't be done about podcast and the next time to the fashioned people podcast wishing you a wonderful week ahead? Steve Rushton
Subduing The Enemy Within - 37 Practices Part Eight
"Hello this is producing guide. Podcast NON-COMMUNIST ISSUE RAMP guy. You can find more of marred podcasts. This well as blogs videos and guided MEDITATION PRACTICES BUDDHISM GUIDE DOT. Org If you wish you can support future episodes of this podcast by go into Patriotic Dot com forward slash Buddhism guide. I hope you enjoy this podcast. This caused these cold thirty-nine practices part eight. I'm in this podcast. I'll talk about versus twenty two. Twenty two verse. Twenty says the practice of all Budi Sat. I is to subdued the mind with the forces of loving kindness and compassion for less the rail adverse. Serie my own. Anger is defeated out to enemies. Though I may conquer them will continue to appear. So what are you saying? Here is the main enemy is not outside of US nine. An enemy is inside of us. It's our anger until we subdued that anger. Learn how to deal with that anger. Then we're always going to have outside enemies but if you have no Anga inside you'll have enemies outside so instead of fighting people outside view that you think are making you angry. Look inside and with the real problem if you want to get rid of smoke you put out the fire. You don't try to get rid of the smoke and leave the fire burning. But that's what you're doing menu attacking people outside view then the smoke inside the view. It's anger anger is the fire. So if you want to get rid of the smart you have to put out the fire so if you want to get rid of your anger you have to look inside fast outside because one show mind is calm. Mind is at peace. And you've dealt with anger. There is no enemy outside of you. There is nobody outside the view that these making you angry because you have no more anger we always attacked. People shouted us. They make us angry. It's always their fault. Will argue back with will fight with them and then the next day so you win. You win that battle fantastic next day. Somebody else makes you angry. So now you have to fight with them and then another day somebody else's making you angry so now you have to fight with them all the time you were trying to put out the fire by dealing with the smoke and you come you have to deal with the flames and the flames are inside of you so it makes sense that if you get review anger than there is nobody outside of you to fight with. Why WOULD BE? We only fight because of our anger inside of us. We have to look inside of us. We have to let that anger go. We have to catch. The anger is coming up and let it go. You should be looking at the root cause so that person said something. It's not that person. We should be angry with its. We should be looking inside. What was it that they said that caused me to become angry? If you look at that then you can get to the root of that. Ben You can pull the Angra by the roots but if you always going to look outside of yourself and blame blame blame always going to be going around in the circle. Somebody shout at you get angry. You shout back you win or lose another die. Somebody shout and sit year. You get angry. Shout bag you win or lose. It's just a vicious circle going through the whole of your life just imagine you live eighty nine hundred years every day for eighty nine hundred years. You're going through the same pattern day after day. After Day as a child you can be forgiven because you don't understand but as an adult it makes no sense. Why are you putting yourself free this torture why we keep going round in this vicious circle? There's no sense in that we just causing us have huge amount of emotional suffering and the way to deal with it is inside. Yourself is to look at the root of that anger. Pull it up. Get rid of the anger once. You've done that then. There is nobody outside of you that you can say they're my enemy that somebody I have to attack because you don't have Anga you've done of Anga you don't have enemy. It's as simple as that but we don't see it that way we see is therefore die because they did that so stop the blame game and start looking inside and start dealing with the fire instead of spending the whole time trying to do with the smoke. The next says the practice of all the Buddhist centers is turn away immediately from those things which bring desire and attachment for the pleasures of the senses are just like Salty Water. The more we taste of them. The more thirst increases so this on stroking about sense objects sense objects are things we hear we see. We smell taste me touch because we have these wishes to be happy? Then I have to make myself happy. I have to find happiness. I have to always look for happiness. And that's what we're doing the whole time. We're looking around for things to make us happy. And of course they do make us happy for a short period of time and then after a while longer make us happy so now we have to look for something else so we're constantly looking for things to make us happy and as I've said before happiness shouldn't be a goal. We should never be trying to make ourselves happy. That happiness can't law so what you're doing. Is You forever chasing after something? What we need to be looking at is peace of mind to make her mind peaceful and calm because if he's peaceful income then we don't have to worry about happiness or sadness happiness comes then we enjoy it while it's here sadness comes then we do with them. But you can't do that when we constantly chasing off to send subjects constantly trying to make us house happy. It's like it says here. We drink insult mortar. To try to get rid of ask I it. Doesn't it makes us more thirsty? Some go out and buy something to make ourselves happy. It doesn't it just makes us want something else. You buy the latest fine then. Six months later the updated version comes out. Now you want learn you buy a nice car and then a new model comes now. You want that you buy yourself a flat now you WanNa House after House now you WanNa Palace. We're never satisfied. We're always looking for more or more on each time. We chase after something. It lasts for such a short period of time that we then have to chase off something else so we're constantly chasing after things that are not there with chasing after this permanent tapping nece. We have in mind that can get this happiness. I can be happy. Happy forever we come. It's not life and if we just stop for a moment we can see that we know that sometimes we're happy and sometimes we sat sometimes. Life is good and sometimes it's not so good if you stop and think life is like that. So why are we chasing after happiness? I'm not saying we shouldn't be happy because of course we need to enjoy ourselves but we shouldn't be chasing after send subjects the whole time trying to buy away into happiness trying to surround ourselves with possessions thing. Can these again to make us happy? The MORE POSSESSIONS. You have the less happier you become the less. You have the more simple. Your Life is the more happy you know. You have so many electric things in your kitchen. So many different electric gadgets doing everything and one by one they break down or they don't do they should do. The electric has gone and I count use them. And so those things we bought to make happy. I'm not making us happy. And he goes through every cent subject. Everything we chase. It's okay if we need something I mean now. We need mobile phones. We need them now. I mean before we didn't but now they've come out now that totally part of our lives we need them but we don't need to keep by latest version in the phone is there for communication. It's nice that it has these extras but it doesn't mean that they're going to make us happy. The more complicated your phone becomes the more likely it is that it will break down and the more complicated in the eighties when he does break down. The more expensive is going to be to repair so all these things falsely give us a sense of happiness never lost so we shouldn't be chasing after all these sense objects if we need something then. Great need is okay if he's greed or if he's just you know. I think he's going to be happy. I want to make me happy. This is one thing that's going to make me happy fooling yourself because there is nothing outside of you that he's going to give you lasting happiness. Nothing at all not a partner. Not Children not friends. The partner cheats on you or gets angry. View you start arguing the children up and leave home and you become sad. Friends lied to you. Deceive you all these things that we think are making this happy. Outside of us cannot make us. Happy cannot give us a true happiness. You'll only find that inside of you and you'll find it with peace of mind. So the final verse verse. Twenty two says the practice of all the decide phase is never to entertain concepts which revolve around Ju- Listrik notions of perceiver and perceived in the knowledge that always appearances are but the mind itself whilst minds own nature is forever beyond the limitations of ideas. So what is talking about here? And this is Difficult subject. It's talking about Monday. Buddhism we call non-south so we break everything down as perceive I'm perceived or subject an object or me and everything outside of me once we split things like that then again. We're setting ourselves for a lot of emotional suffering. I main problem. Is this sense of self. So there are two types of south one is the ego driven on the other. Sentence of south is that dependent arising south one of these exist on one of these don't exist and the problem is we get mixed up which I soon after the one that doesn't exist and we're ignoring the one that does exist so the ego driven south is the south the we think is independent. We think is solid. We think that that's who I am. That's my identity. We believe that but actually that doesn't exist. There is no solid independent sow once we started thinking. There is a solid independence of then. The Egos starts playing tricks of us. We start getting pride. We start having this anger. People say something like I said I I will say something to us. We get angry. Why because we have this sense this ego driven sense of south. We have this idea that this solid and independent self. Is there exist so if we have this sense this is who I am. This is my identity. This is my solid independent south so somebody attacks me. I have to attack back. Of course I do because this is who I am. If people don't fit into my little identity circle outside of my circle then I don't like them because they're not who I am so we get a lot of emotional suffering coming from this idea that we have this solid independent south so this ego driven south does not exist it is not there. There is nothing solid and there is nothing independent about us. That is just a false impression. We give ourselves but unfortunately that is the sense of south. We believe that is a sensor south. We dress up that we look after that. We want to make ourselves happy that we defend ourselves. You know if if I have this solid independent so then I have to defend it if somebody attacks it. I have to defend that because that is who I am. This is my identity. But that doesn't exist. That is the false sense of south. The true sense of self is the dependent arising center so this dependent arising sense up only comes into play through causes and conditions. We are only here for causes and conditions. You are only you through causes and conditions you are not solid and you are not independent. You come together for causes and condition these courses in conditions. Keep changing keep flowing. So you're not solid and these are built by so many different causes and conditions so you're not independent. So this is south exists so when Pe- when we always talk about a non-south people always say the same question Sir if there's non-self if this is not who I am then who you talk into now. Who am I looking at in the mirror? You're looking at this dependent arising south. You're looking at this thing that has come together for causes and conditions. You're looking at something that he's changing moment by moment by moment. What is the benefit of saying? This the benefit is that. If he's changing moment by moment. How can anybody attacked me? You attacked me at that moment now. Actually I've changed this moment now. So there's nothing to defend. There's no solid independent south to defend their is just this coming together of causes and conditions. That are changing moment by moment so that one exists. But we don't see that one we ignore that one but just stop for a moment and look at yourself. I you saw Linton independent now. You've come together through causes and conditions. You're changing look at a photo of yourself. Ten years ago you are different your changing so the south that we should be understanding. Is this dependent arising south? This south that is forever changing that he's just dependent on causes and conditions only arises through causes and conditions. This ego driven sense of south is just that it's ego driven. It does not exist. Dependent arising self exists. You look soft touch yourself you exist. That sense of south exists but it isn't solid and there isn't independent. It is forever changing moment by moment. So then there's nothing to attack there's no need to rush out and buy things to make yourself happy. There's no need to get angry with other people when they say things that hurt you. Because you're not solid you're moving. You're changing this dependent arising self that experiences the world and this dependent arising salve experiences the world through the five aggregates which are also always changing. So they're form feeling perception action consciousness so we have forms we either. Here's something we smell something. We tell you something we touch something. We see something. This is form then. Consciousness becomes aware of that so consciousness picks up that form. They're not perception will lay. Billy is a car. It's a house it's abide gets dog whatever it is then failings Commun- to play. We like this. We get a pleasant feeling. We dislike this weekend unpleasant. Feeling we don't care about you. We get a neutral feeling and then from that we act that is why this dependent arising south experiences the world so your experiences through the five aggregates are forever changing yourself. This dependent arising south is forever changing. Everything is just moving moment by moment. So there is no solid independent ego driven South. Pass not exist that exists in the play in your mind that only exists in your perception of yourself. How because you have that perception you have to fight tooth and nail to keep hold of that to defend yourself. That is my identity. That is who I am. That is what I have to fight for. But if you see yourself just dependent arising just coming together for different causes and conditions and changing moment by moment experiencing everything around you. Buy The five aggregates changing moment. By moment there is nothing to hold onto. There is nothing to get angry about. There is nothing to defend. There is nothing to run outside and spend all your money to try and make happy. There is only this coming together for different causes and conditions. This is a real difficult subject and because we saw attached to this Ego Driven Self. That he's really hard for us to let guy but instead of just letting go and thinking there is no south. Just see that. There is an existing south but it's dependent arising south is dependent on lots of different causes and conditions when those courses in conditions of their yourself will arise when those causes and conditions of gone. Your cell phone the rise. You're dead when you're dead. You'll causes and conditions will disperse when you were born. They come together. A this. Is the Truth Censor South. This is what the south freely is. It's nothing to hold onto is nothing to grass is nothing to defend and there's nothing to try to make happy is just a forever changing south that arises through different causes and conditions. So so I mean you can't just listen to this thing. Yeah okay I got it because it is so different to this ego driven sense of south. The we've been holding onto for the whole of our life so play this podcast back a few times listen again and again reflect on it because at the end once you really grasped that point then most of your emotional suffering just suddenly drops away because there is nothing to defend hair so think about it if you get it if you can understand then yoga and to reduce the huge amount of suffering so reflect on it down. Just listen one thing okay. It's a good idea. It's more than a good idea is actually essential. If you really want to become awaken to the way the world really is. This is different to being asleep and being awake asleep means. You're sleep walking through life thinking that you're solid and your independent. That's their ego driven. South away can means. I understand that I don't have a solid independence of myself is dependent on so many causes and conditions and only arises due to these courses and conditions that is the awakened mind so give it so reflect on it and try to understand it bit by bit keep coming back to keep checking in with yourself and understand for yourself how important it is and what the benefits are because if you understand that is important and if you understand what you'll gain from it and you put in the effort to try to understand. This is the end of this podcast. But don't forget you can find more of my podcasts. At Buddhism guides. Don't walk. Thank you so much for listening and until the next time bye.
Stop Holding On To The Hurt Vishen Lakhiani
"Kiani founder of Mine Valley the School for Human Transportation. You're listening to the minor league. podcast where we'll be bringing you. The greatest teachers and thought leaders on on the planet discussed the world's most powerful ideas and personal growth for mind body spirit and most of us Are Not huge on the concept of forgiveness. We like it in theory. We've cut those quotes that can attribute it to Buddha about anger being a hot cold that Burns. It's the person holding it on paper. It sounds nice in practice. It's a little bit more difficult than that. We want to let go of the angle. We feel towards expenses connects. Lovers are parents. Doing so doesn't sit right with us. We think those people don't deserve our empathy and maybe we're right. Maybe they don't but here's the the problem with the way our minds work the mall we focus on something the more it grows and more on minds poem patents around that thing in after enough time spent fuming internally a pain that we're feeling doesn't live in the past it invites itself into the present holding onto. Anga means that you're refreshing your pain every time you think about that situation where you got screwed every time you interact with someone. Who reminds you of that person who betrayed you. Every time time you look in the mirror and remember that you bit the line you fell for the trick you signed onto that deal you shouldn't have your mind internalizes that feeling integrates agreed it into the way with things about the future. Your mind goes okay. Person A. Hurt me in the past which means I definitely shouldn't trust person be my first business. snus ended up bailing so my next one will probably be a disaster. I let myself down by having things in the wrong thing in the past so I can't trust my judgment. I'm Anne longer going forward. Pain you carry forward becomes a self defeating Patton. There's an interesting reason why that patent forms you hang on to the pain of the things that hurt you deeply because somewhere deep inside your mind. You think that you can still change the pass. Your mind thinks that if it can state angry long enough it can find a way to carry out revenge if it can make that person pay for what they did to you then. Whatever horrible thing was was well. You're holding onto the hope that this thing that has gone so for rendering wrong for you will change. But it won't. What happened is over. In most cases it has to be for very long time and in the meantime while concentrating all of your energy on what you cannot cannot change what you still can your future. What have I told you right here right now. That the PAT radical success in life too outrageous just personal success in joy was not dry more money or even a streak of good luck. What if I told you that it was possible to stop carrying around the woman's you've been holding the onto for decades upon kings of your life that you could rewire your mind to press delete on pay. It's been reliving own of those years. What if I told you that doing so would not only lightly your mind and body in the present completely reprogram the way you think about the future. Because would you want willing to give the harm. That's been done onto you you rewire your pass your present your future your past because no longer look back on all memories would regret your present because you stop being preoccupied story that your pains telling you your a future because you can now approach new opportunities with confidence and optimism rather than cynicism and forgiveness easing about many of these marine and absorbing them. All doing it's about finally letting yourself free into the Bene- future that he's waiting for you into a bigger purse becoming into the next phase of your life where the weight of your past has been dropped finally ready ready to walk forward into quotable. Light you sh- This is the Mind Valley podcast.
Episode 350, recorded 2020-02-11
"Please sit comfortable. Relaxed POSTER KEEP Again gently close to is Dick Afield DEBLANC GELASIO whole body. It is really important to keep your mind body. Relax GonNA spend a few minutes with a body and focus leuer attention to each part of your body and Look Audit. Relax. Let's this loving friendliness meditation. Firstly fill yourself as so best friend. Philip Hall of Fame Party The best friend of yourself as a best friend. You are always going to take. Gal Yourself Mentally and physically. That would flirt. Feeling said these words to yourself lovingly unkindly. May I be bill. May I be happy? May I be peaceful? May I be able to find novel? Friends matvey ability to find comfortable and relaxed life. Peaceful environment may be strong and healthy mentally and physically. Just repeat this to yourself. Loving land cleanly may be Chess what he's difficulties illness. Anger May I be from other negative thoughts? May I be better be happy? May I be peaceful now? Focus family imagine you all family members. Imagine the office says Cindy Lobban. Compassionate thoughts to them mayhem a B. B. Happy the peaceful may be able to find noble. Friends may be able to find comfortable. Lend relax life. He's full environment. May they be strong and healthy? Mentally and physically. If you want to someone niche specialty. No family who's in difficult time can focus that percentl unkind thoughts to that person. Mayday be from stress and Sidoti fear. Wadis difficulties Anga. Mayday be auto negative thoughts in this moment the other one of the loudest person in this word the ideal loping lobbying mankind thoughts. Now we can shelve love kind. Thoughts alerts to the world. Dillwyn beans be better. Be Happy be peaceful. Maybe a book to fine noble fans comfortable lacks live bass full and healthy environment. May they be strong and healthy mentally and physically It is time to practice. Who unconditional if you have any difficult one enemies all any annoying one in your life. Think about that dawn feel uncomfortable with Michelle. You'll love in Knin kind thoughts to your difficult one. This is a good time to develop your loving mankind thoughts Mohan Mo. Listen be happy be peaceful especially may they be able to find noble fence these full and healthy environment? May They Be Stone. Healthy Mentally and physically. This moment will develop Paolo. Nen client thoughts this loving kindness meditation. It is clear Suspect this learning to forgo yourself. Okay you're going to forgive others too. Try to develop your loving. Unfriendliness thoughts day by day. Now become practice. Mindfulness Meditation Take Food Deep Long Bread and focus naturally ordinary Brett number into fairness. No need to control your Britain. This focus your children ordinary Brett and so this present moment. But he didn't mind fully. Henry Thought mindfully two ways. You can practice this. Mindfulness Meditation focused to natural breath. All you can count to. Brett can count like this in number one rethought also one but in one breath out on breath in two thou- too who can count wanted to file? This is one of the way you can focus your breathing. Process just fine. What is this for you? At practice and focused. He'll be in process. So many thoughts may distract you. Let Them Go. Keep focused in process and enjoy this moment. Thin mindfully thought mindfully attention. Iota'S IN THOUGHTS. Please bring back to the breadth Mind AND BODY OUT RELAX. Peaceful and calm. Please bring Palmdale. Good the in front of the heart stone determination to practice this benediction at least for ten minutes these days with you all the beans bail. Happy and peaceful. Thank you very much nice.
Episode 417, recorded 2020-05-11
"Good evening everybody. We going to start Monday meditation session. Please fine compatible please compatibly keep your back straight as my asthma. As you can dimply Lewis. You is Now Dick Official. Loan deep breaths and relax your whole body. Relax your head shoulders your taste. You're lift arm right Tom. Also Your Bailey up. Love Live Louis off of the Right League. Love the right thing and also fingers. Relax your whole buddy. Relax your mind. Relax relax relax. Let's practice loving kindness. Meditation Sapio Sale Heal restore sale. May I be me? I'd be happy. May I be peaceful? May I be? May I be happy? May I be peaceful? Just understand meaning of this loads and repeat them again again. May I be me? I'd be happy. May I be peaceful? Sail Plough. It is so boughten without making now to yourself. How can you make law to? Addis disclosed yourself undestand weaknesses. Also your problems. Just try to find yourself. Who are you and also you can question to your mine. M. I happy. Listen if you're not happy just has again sill to mine. Why I'm not happy. Then you can find the root of unhappiness and then you can see second part of loving kindness peaceful and also bill if not peaceful again asked yourself and find you too unhappiness. May I be bill. May I be happy me? I be peaceful. May I be preprogrammed? Suffering Illness Insight Anga Dila Sea Eagle warning difficulties me. Iv May I be happy me. Ibp's May I be me? I be Happy Peace Meola living in fear right now. This is the best thing to do every day. Make of happiness keep of happiness. If you're practicing this loving kindness to your sale. We've seen a sale. These three words Ville happy and peaceful can overcome the fear of guilt sometimes via making people at the people who goes to us to our family to our friends to alcober focus to our society. If he practice this meditation these three words again and again every day. We can all calm the feel of kill in this situation. These three words are so wonderful so hill to yourself and others if making any trouble things exactly this effect to the other people. Just keep your mind menu. Go outside you have to put on masks and Glaus who how to take care of yourself and not steal then nobody make you feel hugh? May I be Ville? May I be happy me? I be peaceful now. Imagine your friends Beta Hospital by children rather societas the good rain Bowie fan abyss. Sprained your name your focus look close to you from to you. Bliss to them me and my family be will be happy. Bp's for Mandy be may be happy mandate be peaceful cindy loving kindness to others. It is showing you a kindness compassion and also when you practice when you send this is spiritual power. Alto to other people exactly. You can overcome the fear of shame. Sometimes being all getting trouble because of family rains our society if they do any wrong things bad things are going into trouble but mainly practice disclaiming kindness to would that people we can make coupable unhappiness. They realize loving people kind people. Don't make any trouble sedation. Deal sale desk fly. You have to send these Does to him may be may be happy. May Be Peace and also if you have any trouble makers or difficult people in your life. This is the time to think about them. Just imagine you smile business. No need to keep anger within descend loving kindness to them. May My difficult people be will be happy. Be Peace Me and my family report from supporting Anga insight. Jealousy loading difficulties may be may be happy may be peaceful may be may be happy. Needy be peace sometimes when you are sending or thinking about to rains family members. You're getting angry with them. Because of some memories also said and so bad in this situation this program out all that pass memories living in this moment and practicing loving kindness sanding the spiritual follow pool those to them. Just give you mine in this. Nobody for everybody makes mistake. We have to Beijing and just send allowed him. No don't separate the people black white in the Muslim Cristiano just think Mula Human and this them may be. Bill may be happy. May they be peaceful? Mayday be strong and healthy. Mentally and physically all living beings mean human or non human and also this nature. We need to keep this nature baby bell then we can enjoy this beautiful weather Air ICAN midday meal. That's why we need to keep this environment. Nature May all living beings human non human also this end vitamin B. will be happy be peaceful mandates. Be strong and healthy loving kindness. This is the key is going to good place. I mean good place if if people close to you respect to you low to you. That is the good place if you cultivating practicing loving kindness. Meditation repeating this three words again then again everyday. It makes you happiness. Then people recognize lobbing person kind then people respite to now to you. That is the good place it means. You don't need to worry about feel good to the bed place. You are in right. Please you Right PAT is Straw. You're happy now. We can go to our deep mine inside and slowly. Turn your attention to your bread. Please take a heavy Louis and relax your body again. Focus on your bread retain mine read out mind you read teen mine. Coulee read out mine Willie Teen Rito. Now you can see that up. Poor title rates debates in-and-out Shot Blitz in-and-out. Just focus on their man undestand. You're breathing process teen Britt ally without dribs began ally. It means many practice breath imitation thinking about why bidding deeply trying to seeking. I'll inside a wonderful. We need to understand of inside as a meditation practice. That is of a goal that is of the no need to control your breathing. Zinta you attention to the popular gnaws in mind fully readout fully bree tests. Enjoy your breath. When you injure your breath you enjoy your life. Why is so short too short? You ENJOY VERY MIND. Go outside out to your your work. Remind really have to do your work. Very mindfully injure your Brett breathing you ally. There are so many or sensation. Come to mind common in goal. Be A sky. We know about this guy. There are so many clouds in the sky. Some of the clouds look like soda. An heavy. Some of the clouds and peel. Same thing is happening in our mind right now some Votes of Soda too heavy. It could be anger. Jealousy via insight illusion some thoughts very liat kindness. Compassion equanimity join coolness. Now lit them comment goal. Just focus on your breathing process. Undestand your pre thin tall mind turn authority to the breath breathing. Mine a retired. My this red is dating us so many things. We cannot take baths Brett just we how to read Bread it has a deep meaning my praise. Sometimes most of the time we are going to extreme Scream future bands so many times we are not living moment then meal losing so many things. I will own happiness our family. I'll freedom. Hala joins joyfulness. Then we are getting suffering anger this appointment time. This bread is speaking on a wonderful person moment. Now think we don't have idea about future or pass. We really enjoy breathing. How wonderful just enjoy this moment? It is not coming back again other hand. This is teaching US another thing. Breathe teen means arising read out mean disappearing all things in the world arise and disappear. Come Ankle nobody can hold anything seem sedation while the lie things a coming and arising and disappearing all la up free living in feel right now because of this pandemic. Granada's don't worry. Wendy it is going to disappear because all the thing coming in coin arising superior. But you have to make. It's strong mind to base this. Spend me you out. Take yourself and others. You have to be strong person inside and outside how to make a strong mind. Doubtful these meditation so helpful to you mind body us. Oh relies feasible lend Distinct Mike Brain. I'll important it is to practice Day It is bring -Til Yon Happiness. Balas joined US Pritam. Now we all MSA going to Chan Bliss to you all be happy and peaceful and we are going to make VICI- Mayo. Lima beans from this. Corona virus may living beings free from suffering of Corona All living beings be free from mental suffering of Runaway Wireless. All living beings be free from feel nominators may being be strong and healthy Midi Dak- themselves very happy. Just listen this stand and bliss steel self and your family and to all the beings to to some some things Normal Heart to some. Some normal does some epistle girl on some the other Bon also gotta on Roll Parisa Dom de is on the Manos on Bugayeva Dominoes on the DICKEL Kaliko He bombs equal a thumb in party. Bugah on do Maga to saw a good song party on Sabic does Party one Gazon did on Report is you Lewis to Ill Il under LICATA The Look Lonzo onto the man born in. Almonds Soma on in money Some Manab Undo what peace soon on. Tubas it us? Ma Food on his Man God knows e John The in Ma in and on on law hung good Rutta Nano among biblical at the it. Shit us of Gone Um is not a some Dig into and the nom art as to good Said some Onyama. Aw Saw Tom Dom Bonnie a so you to us. Oh hunted good is not amo up on it to to to monness Anne glomming on the On we And move on a on Saw to to sit to say to be a US. Tom Com heal dot. Burma Lottie Ah TO ARIAS A head up on it. Not Bob La The It is good A some Suda on a did it but Dig In south to Do this on. Phnom on to us. Oh deal to this. Oh Bob The does bomb so US party. The but dumb Beeson good dot com on a US on Suba to the game on a massive mosman game two on The name hit the WEB DOT COM. Oh know do a little Able DOT COM zero two novel on this we to the US and the big little it name Did People Dom is good now. so to Boom Johnny any on it Manos legit Um The blue on is good Ali Manos blood. The Monday Nama deal to Johnny Boo some Name Maman new On the Manos Legit on Song Gone. Nama blow us on a bus in with the sun. A by a arm in a bid deal. We've done some Myrdal to Marty on the pro Bala Mung the In So the Baba to Saab among on those the Bird Bobby Soda or on the the The the Saadah Von Glove. Turning in line. also In one bid on a house The lunar do saw The Dick Non On this on boom No gun oriented to saw the the
Cleaner, Safer, More Responsible Pet Food
"I am joined by rich Kellerman. Co Founder and CEO of Bond Pet foods based in Boulder Colorado bond pet foods is an amazing company that's disrupting the food industry by creating high-quality meat protein pet food. That's rude like beer instead of farmed so really looking forward to hearing more about that. Thank you very much for joining me rich. Yeah. Thanks Indiana appreciate it. Yeah, and so today, what I'd like to talk about is first of all what you do really bonte foods, and then we'll go into how you got into the industry, a little background and I'd love to hear about your thoughts on the future of food. So in a nutshell just to start, what exactly doesn't mean when I said that you brew, meet like Beer. What exactly is that? It's a crazy thought, yeah! Yeah so at bonds we're working with. Biotechnology to make pet food from animal protein like chicken, Turkey and beef without the animal. And how that works is basically were using technologies that have been around for more than half a century to make anything things like enzymes for cheese, manufacturer or good. For probiotic supplements, or if you're familiar with the impossible Burger which I'm sure you are the processing that's used in that we're just reassembling the process to more efficiently and responsibly high-quality meat proteins and use that as the foundation of our recipes, so it's It sounds a little bit strange odd, but the reality is that at a high level. This technique has been used for decades to produce so many different proteins and enzymes that. Are Part of our diets today whether we know it or not and it gets. It gets a little bit technical and how worry readjusting that process to. Ultimately produce meat proteins for pet consumption But essentially if if we want to dive in just a BE UNEDU- definitely love to hear it. Basically what we do is we We take a a biopsy from farm animal like chicken, and that's where restarting. Since chicken is the most consume meat in the world for people impacts right, and then we isolate the muscled the the skull, the muscle. DNA from that chicken, which is the building blocks meet. And we insert that into a micro like a yeast. And then use the machinery of that east. Once you put it into from station tank bring tank to Riga. recapitulate this same proteins that are found in that chicken farm infield says the yeast grows the muscle protein grows inside of it, and then once it reaches a certain density. We pull it out gently dried down, so it's a concentrated protein in them. We have something that's beautiful. The mix into a freeze dried extruded a baked treat food. You name it has a has broad utility. And again that sounds like I. Think most people who are listening or watching that something. That's a foreign concept, but. rewind several decades back and. Say like thirty. Years ago. Maybe longer. The way that cheese was manufactured. Was that You'd have to extract the enzymes from a four stomach of a baby calf. To include in the cheese, making process to separate the Kurds in the way, and as more people eight cheese. And there were more mouths to feed, and you had a skill that up a just became a really inefficient way of getting input into the cheese. Making process required a lot of land water energy to get from. Those baby calf's. a lot of slaughter, obviously to be able to procure those those different enzymes, and some smart scientists said we'll wait a minute. We can use some technologies that are out there right now to. Replicate Through this process, the production of those same enzymes without all of that. All those downsides, so they extracted they took a sample from a baby calf. The isolated the the the a kind of the genes that would express those enzymes. They inserted it into a microbe, and then saint use those same bring process. To produce. Those ingredients that are used in ninety percent of all cheese that sold in the US, for example today are made in part through those enzymes. Even organic juice. So most people aren't aware of this. It does sound strange in foreign, but it's a technique that's been used for a long long time, and we're just adjusting that to ultimately create new protein for dogs and cats. That's crazy so I mean, is it when when when we say brewed like beer I mean how accurate is that? Yeah I mean it is a fairly accurate description of the process. If if you saw if you walked into our facility future facility once we're producing higher volume and tonnage of this protein, it looks like a Barueri. We'll have bring tanks. We, put the yeast into these tanks that also contain that genetic. Can Code and material the chicken? And then we feed that yeast, simple sugars and salts and vitamins to make it happy in WanNa grow. And you can, you can adjust calibrate the nutrient broth that you're feeding as well to make sure that. It's it's efficient of a growth process so that it's growing fast in its growing expressing exactly what we're looking for. You can control the Ph the temperature all the same things that you would if you're if you're essentially trying to produce a different kind of beer, the only differences instead of having this nice frothy liquid at the end of it, right. We have ingredient that's. A part chicken protein in this instance park east protein, and then we take that gently dry it down as I said we have. A Nice concentrated powder than that we can incorporate into a variety of different products and recipes. Well, that's that's incredible. At. How did you what was the pivotal moment really for you to start this work because it's. So I mean it's unique. It's interesting. It's obviously you're saying people are. I'm sure people look at you funny when you say that we meet and make food out of it. So, what was that moment? Yeah, it's a good question because I. Don't have a science background don't have a history in biotechnology, even pet nutrition. My. My background's in advertising spent the last. It's crazy to say twenty twenty five years working at number of agencies in the US on everything from diapers to motorcycles. An account that brought me out here to boulder. Was the Burger King. Account and my role on that account was that of a strategist site was actually the guy that was creating the copy in art direction in the ads, but it was working with our internal teams in the client to help them frame up the challenge that they might be facing from a business standpoint and then. Once, we work through that. Give the creative teams direction on how they should think about when they're creating their campaign. So the challenge for Burger King. Was To really understand at that time. This is about ten years ago a how they could compete with a fast food. Outlets like Panera who are redefining what fast food is in terms of ingredients, specification and quality and everything else. And that just meant that we were working with a different set of stakeholders on the client side. It wasn't just the marketing people, but it was the supply chain guys in the product of belt and people in long story short that whole dialogue got me to just. open my eyes about the challenges that attached to conventional agriculture, especially the procurement and sourcing of meat and the challenges that come with it now, so it's not just how we can do it. Produced that those proteins in those foods more efficiently, but. Maybe, some of this was more of my reading on the side from the conversation, but it was also issues around farm, animal, welfare, and safety and. Sustainability just the fact that it takes a wealth of resources to produce a kilogram or a pound of meat. And that whole. That whole exploration stuck with me that eventually you know, my mindset towards food changed and I became a Vegan working on Burger King and I'd have to hide it in meetings. Because like big carts of walkers. Kind of get carded in chicken sandwiches I'm like no, No, I'm not hungry dude. It's been like eight hours. Okay younger so thanks richest vist! Yeah, really big breakfast! So. So that just personally that whole experience can transform my own thinking on round food and my wife was in the same boat she's been. She was a vegetarian since she was. Too Young. So we became a vegetarian Vegan family ultimately Vegan and then, when my wife and I got our first dog together several years later I wrestled with tension of having to feed our dog in our cats need though we didn't want to make them Vegan because we know that. Especially for cats, but dogs as well can be a beautiful thing for their health nutrition. Yeah, of course, but it just got me to ask Could there be a better way of producing some of these same ingredients for? Our beloved family members and that kind of set the stage for Bond, and where it started to take off beyond just the concept was I started to hear some stirrings of other companies in the food texts face. Perfect foods who are creating milk, protein or Clara with a protein or Memphis meets that. You're trying to create juicy steaks and chicken breasts, and all that good stuff And for me I was excited because like man I'll be able to eat cheese and milk and steak again. That's amazing, but then once. I I myself a bit more and the companies in the technology that are out there and talk to NGOs that were really supportive of new businesses in the space. I realized that if somebody could crack the code for pets. The Path the commercialization could be relatively easier and what I mean by that. Is for dogs and cats. You don't have to fully recreate the eating experience, right? It's not about the taste, the texture the mouth feel all those things that any company has to nail in order for the public to fully embrace it for dogs and cats is more flexibility in its form in its function in its tastes. Dog doesn't necessarily know that a steak has to taste like that. They just know it tastes good right and that's enough so there is some variability in and. I guess in what we need to nail. The palatability front, but I guess the one thing that. A. Essentially make different is for dogs and cats about nutrition instead of the experience of eating meat. So with that basic realization. I felt like if the right team could be put together, that had depth of expertise, veterinary, nutritional biotechnology and scale up of novel proteins and enzymes that we could with a new company create something special in this in this industry, and in this category, creating meat foods foods that are made from real meat protein, but without. All the ill effects that are attached to. Conventional Agriculture and conventional meat production. I think that's that's awesome I. Think What's interesting to me as I was reading about. The work. You're doing I'm actually I found that there is a much bigger proportion. Of Meat that's actually used for pet food than I thought because when my first question that I. Thought to myself and then I'll I'll ask this to you. Is You know I was thought? Pet food is made of like the leftovers. Of of Animal Agriculture And that in part is is true Daniel. There's a whole industry that's built around taking chicken hearts and livers and everything else that you can imagine beaks feet. And turning it into. Meal Protein. Right in in that certainly is a big part of. Dog and cat. Food products today. I will say that there. Two things are not however the first. Is that The fastest growing brands and products in the pet food space right now, and they have been for the last several years are things like human grade, ingredients and proteins and products so? More companies are looking for some of the same. Products to include in their pet food recipes is as we eat ourselves. There's just. From a consumer standpoint of a greater interest in giving their dogs and cats. The same things that we eat, so that's putting more pressure on the supply chain. But also, and perhaps more importantly I think for for most pet owners is. It's really hard to trace like a lot of those byproducts and where they come from, and they aren't always safe neither a lot of the recalls in the US for example I always massacre. The name of the drug, but It's a euthanasia drug that used to put down dogs and cats and zoo animals. and there have been a number of recalls over the past few years that where? That drug has been found in pet food because. A lot of those carcasses somehow find their way to a rendering plant along with the beaks and everything else that are you know the byproducts and the dregs of production while and. So, dogs and cats, essentially eating dogs and cats so the traceability of some of these byproducts sometimes. Aren't as good as they can be. So from a safety standpoint that's that's also something that can be of concern and on top of that. especially with like it's true with kibble more for raw diets in wet foods and other things that are a little bit more in their pure form narrow form. There's a risk of getting sick through a pathogens like Salmonella e-coli listeria that are just part of that for the pet owner, but essentially for the dog. So there there is an opportunity to for all those reasons to produce a cleaner, safer, more responsible food, and that's one of the reasons that we set out to do what we're doing. Well that certainly makes sense It's like White Paul Shapiro said I had Paul Shapiro on the show who wrote the book about clean meet a couple of years ago back in two thousand eighteen, and he was saying that whenever you buy meat and bring it home from the story always like keep it separate from the rest of your groceries. You'd never cut meat on the same cutting. Gordon then put raw vegetables on there and then feel like just because it's so. There's so many so much bacteria on it, and there's probably viruses and all sorts of things you need as he says literally cook the crap out of your. And That's one of the main benefits, and that's like what you're saying here as well. So, it makes a lot of sense from from a health standpoint and. To your point is well, I know dog owners, and my dad is one of them who loves to WHO now cooks who makes chicken and like with Rice for his dog, and he just buys basically double. Some chicken for himself. Some his dog and They're go. That's That's the I'm sure there's a lot of people who do that. I've seen it more than once. Yeah I'm curious to Noah. WHO IS INGA? Anga she's a great chicken. I Yeah so. You know. This is over a year ago now we took a trip to a farm north of Wichita Kansas. It was a heritage chicken farm, so heritage chicken is a chicken that essentially was raised like they were in the farms of yesteryear. You know instead of live living I think. The average chicken today on an industrial farm maybe lives at six weeks at the most from when they're born. Woman is slaughtered, they they they basically Bred to grow fast in fat, and also with the feed in everything so that? They could slaughter them fairly quickly and get that protein in the most efficient way possible so. Yeah that. I mean there's in some ways. There's too much natural about that, but that's our food system right now. Her for conventional proteins for heritage chickens they can live up to six to eight years or more. So. They have like a free range life. They grow slower. And then when they are harvested it's a different. kind of chicken and flavor and taste in its leaner everything else, but there was this farm we went to. We were introduced to them by farm forward. Another nonprofit organization that just looks throughout the supply chain farms throughout the country and they they support. Farmers who are doing Agriculture animal husbandry again a more more responsible way in the conventional sense. So anyway we went out. We went out there because we felt it was important to know the chicken that we're going to be extracting DNA from from gene's from and. also just from a storytelling standpoint. Let people know that we knew the origin of the source of our chicken. It wasn't like we were able to create a blueprint from the chicken genome that was already been red, and then we. Are Able to extract it from You know some bank somewhere or some random chicken, but we were able to point to it so we. We took that trip. Crazy trip was cold as heck A. It was in the end of February. The the ground was frozen There's eight of US packed in the band so. Like, one of those like family trips realize, are we there yet? But yeah, we went there, and we took some blood samples from several chickens. Make sure that we had enough. material the work from in one of them. That ultimately is the source of our a blueprint is her name was Anga that we named her. Because it's a Swedish town called. Lindbergh felt like that was the right name for her. And we're working with that blueprint of Anga and that material through the process that I described before us, we felt isolated that that gene. Put it into yeast, and then as we move further in our development process and we start to scale up. she's the one that's basically informing what that protein looks like. And what would it would it, would it? Comprises would constitute so yeah, she's A. Girl, that's the thing talk about a difference in terms of scalable solution between that, because I imagine the the plan is to be able to sell this pet food all over the country, if not the world Sir Yep and one chicken one vial. One vial from one chicken, who still alive rating so it instead of? An at scale with the tonnage that we will be doing one day. Having to have like thousands, if not tens of thousands or millions. Of, chickens to be able to produce the equivalent protein. It's incredible, so this process will Kazaa I've spoken to a number of people now. On the show about these this type of I suppose just give it a blanket term alternative meet quote unquote. So, there are there are people like for example. is with Blue Blue. Luke Cooper House who's making fish and he prefers the term cell based than I spoke and also shock meets out in Singapore Sunday. She also calls it cell based, and then I spoke with the new age meets Bryan Spears, and he calls it cultivated That's his term I'm noticing that you're calling cultured and actually the one of the main differences. That I'm hearing is that no one has spoken about yeast. You're the first one so they're kind of like. Is there one term to that that's going to. describe all of them, or is there a really different terms for different types of methods? Yeah I mean each method is a bit different. I think what you're finding is an industry that so new. You know that people are trying to find the right words to explain it. Because, it's not like. You now five years ago. Any thing like this existed even in its early form in every so everyone's just trying to find a way to talk about it. That would make sense to people and I think. By and large. There's a lot of overlap between. These different processes in the mechanics of how they work Cultured because. In some ways we feel like that best represents our process you know. Were you're taking this culture from chicken putting it into east, and they're using the mechanics of the machinery of the uses across to produce our ultimate check in protein now. That finished that we're making is also very different from blue. WHO's at the end of the day? GonNa create something where you look at your plate, and it looks like to now or something that you get from the Grocer's. Shelf for us, it's it. Is that dried protein such just the protein that we're producing here, so it's culturing that chicken going through this process and then creating protein at the end of the day. So I think in the next several years like as Some of these products in meats and proteins beginning commercialized. Find their way when it comes to the nomenclature in language but. I think by and large. They're all similar ways to Subscribe a different way of fermenting brewing culturing. Meet in a way that you never could before. Yeah, does that make sense? Yeah, it does it's. It's an incredible technology and I. Think you're absolutely right, I. IT sounds like one of the main differences which now that you pointed out finally I I see. It is You're really focusing on on creating high-quality protein, which is which makes sense whereas these other companies are really creating meet, which is I suppose like the whole experience of eating. Right exactly I mean they have to, and I can't wait to the day that their products on the market personally for myself selfishly, but you know they have to create some kind of Scaffolding or something that it can grow on so that it has the you know the the form of the state, breasts, chicken, breasts, or something like that while. But while you're right for us, it's it's mostly if not wholly about the meat protein that is central to AH, dogs and cats, diet and for optimal health. So, that's why I think we're solving a different problem. Ending up with a different form through our protocols and what we're making, but in the end it does the same service and helping to. Reduce the everything that we talked about several times already the impacts of Of Meat Production for this specific application. Yeah, I think it's it's it's great work that you're doing so what what's next exactly? I mean as far as. we'll let's first start with the What what's next specifically for bond pet foods? Yes, so we are. In the thick of our discovery in our earned the we already have produced several chicken proteins a redoing a demo day over the next month. Where will have enough of that ingredient where we'll? We'll be able to feed it to some lucky dogs here in boulder. We'll have some robust nutritional analytics on it to show how it compares to. Conventional Chicken and other plant and microbial proteins that are on the market, so that's a a big milestone for us in our own Proprietary protein development, but in the meantime. We just launched it a couple of weeks ago. We introduced a first generation products. which is a dog treat? It's actually really cool that just the biscuit in the bag at think of it like a candy bar. That's perforated, so you can pop off brick. Say Good boy. You're going long hike. Take off a couple to give them more sustenance, and then it's receivable packaging. She could put it back in your pocket anyway I'm bias obviously but. The form is pretty cool, but the reason that we're starting with this first product is. Its core ingredient in it is a pure microbial protein, so think of instead of a yeast has been. Adjusted with Inga right as part of its its the the growth and development, just a pure nutritional east. But. It's still made through fermentation. You still brew it and then. Kill that yeast once it comes out of the bring tank, so it's inactive gently drive down in your left with the concentrated protein, so the mechanics with the exception of Inga. Are the same to produce this. High quality protein ingredient well and the reason that we're starting there so that we can begin educate the public about the beauty. Maritza proteins on products that are made through fermentation. Build that trust gap people to have some semblance of how this works so that when we introduce our our meat proteins years down the line We'll have an audience. That's willing to try it. and. We built that relationship, so it's a little bit of a staged approach in will be over the next couple of years while the RND is happening in the background, introducing other cat dog treats, and other toppers products to build a a broader portfolio of offerings for parents but the holy grail and the goal would be. Once. We have our chicken proteins and other proteins. By the way we're not gonNA just be doing checking, it'll be fish in Turkey and beef and other. In all proteins down the road would be to have enough volume and of enough of that ingredient that we can include in primary diet, so what your dogs and cats get day and night were replacing. Those conventional meets from the supply chain by the volume, the volume of of of meat proteins that were producing on our own does so cool and so. What do you think of as as the future for? Pet Food in general as the industry. I think just reading. The tea leaves and. had. A lot of companies out there right now that are fantastic companies like Nestle Purina Mars Pec care and others who are feeding the world basically with their food, but. They are. Looking at the sourcing challenges and supply chain. Of being able to produce. The volume that will be required to service a growing cat and dog population, as the population grows more parents as well. It's usually goes hand in hand So. They are talking to US and other companies that are early stages in the space because they know the value that is to bring. Not just. To the category with an offering like bonds, but also for their own portfolios, if these ingredients are one day available, this could help them. Make sure that they have enough protein to be able to supply You know their their own growth in their own portfolio so. So I, think the future. The pet food industry would be. Not just with our proteins, but with other proteins that are starting to emerge other companies, other technologies of novel proteins as well. Like cricket protein and others. You'll see more of that in the foods that you buy off the shelf because you have to. There's no way that Will be able to responsibly, but also just from a supply side of things be able to. Produce as much meat that will be required to feed the conventional sense. These cats and dogs yeah, let's credit I mean it sounds like this. If, those big players are moving in that direction as well and they're investigating and talking to you than this really is. The trend. Yeah. Yeah, yeah, the pro, the promise of it is is something that I think every major pet food company in the world is something that they're keeping an eye on in there, talking to companies like us and others to to make sure that they understand what this is, and that safety in its performance efficacy so that one day. They can Take Part in this one since cleared. Those those significant milestones that happen in with any new technology. It, kind of reminds me of some of these large. Companies like cargill and Tyson I've heard them described as protein companies not meet companies and for them. When you shift that language, even slightly like that. it instantly should open up what they're able to do. Because now they're not just focused on meet. Its protein so doesn't really matter where it comes from per se as long as it's protein. Right and sounds like this is kind of a similar to that absolutely. Yep, that's really cool. One Fun question that I I love task is just to here is who is your sustainability hero quote unquote? My sustainability hero Lord. So my sustainability hero. Daniel. I I would have to say. Since I'm so hyper, focused on this this emerging alternative protein after. I would have to say in I can't remember the names that Brown right like impossible foods, and beyond me like the guys that are kind of blazing trails with their products right now it's just amazing. The see what they've been able to do with their focus and their energy and just a few short years to get the public to holy reconsider. A Good Burger is. A visa or good sausage, right? It's A. They've created products that are phenomenal so end, not just for the experience of eating meat, but. Would they are also starting to. Solve when it comes to. Everything that we're trying to do sustainability and farm, animal, welfare and everything else. They're kind of taking a piece of some of those issues in helping. Mitigate all that so. I guess just the top of mind I would say the guys that are steering. Those companies making such great progress. I think they probably would rise to the top. I I think they're the those two companies are are incredible, because not only, are they. Like you said they're. They're doing a lotta great work for the Environment Sustainability. They're also just making it. Publicly kind of normal now. That meat or protein going back to that doesn't necessarily need to come from an animal. directly at least there are alternative sources of that and it can. It can be a normal. You know it can be a normal kind of meal and doesn't need to be anything special or different. It's just another choice. Yeah Yeah and I think the evidence of that is Ironically. You're talking about Burger King where I started right number king is one of the country's. largest sellers of impossible burgers right. But what they found! In. The first few months of the rollout was that it wasn't vegans and Vegetarians that were flocking to Burger King for this. It was meters who who actually were curious about it, but then they love the taste, and then maybe one every expert that they ate on any given week was impossible because they just felt like it. Tasted and so that being able to attract the most. carnivorous mediator and get them to convert is where the bigger ones happened, right? It's not just like the niche. People like me her Vegan, but the people who. Would be eating meat. If something like that didn't exist. That's where the bigger ones when the bigger ones happened. Yeah, I agree. That's how you start really changing the tide. So for people who are interested in in trying out the the new dog treats and learning more about the work you're doing. Where can people go to to see all that and get updates? Yeah, a few places in their year standard cast of characters right go to our website. BON PETS DOT com. And you'll be able to learn a little bit more about our work or team and also if. You're interested. Give our first dog treat a try. It's it is fantastic. It's amazing again. I'm biased because you're. How does your chief dog officer like? Yeah, no, she She's had about five million of these. Prototypes and then the. Maybe not five million, but a lot so yeah, no, it's it's something that we did a lot of evaluation testing with with the Veterinary Clinic Austin to see how it adjusted isn't as Palatability in and family and so anyway. Yeah, it's. It's something that I I'm pretty confident that anyone's dog will love. Our website is one place. We've also started STU really enable our voice on social, so we've got an instagram and facebook page and twitter mostly. Instagram is where we're. We're telling most of our story right now so if you're curious to see the beat of our day to day. That's a great place to go. and yeah, just the give us a look. Give try follow us and. Hopefully one day if If you get this in your cupboard zeal, you'll be happy with what you see. We're pretty proud of it. I'm sure people will be and. Thank you very much for for taking the time. Really appreciate. It was a great conversation and best of luck with the next with the next few years. It sounds like you have really exciting journey ahead. You Bet. Thanks Daniel I. appreciate it. Thank you very much for listening to this episode. If you enjoyed, it gives us a five star rating. And also please subscribe whether on your podcast APP on Youtube and that way. You can be the first to know about new episodes. Thank you very much and talk to you.
"Hello, jennifer. How Hello Peter. How are you on that side of the globe? I'm feeling fine. How about you? Feeling great. I just thought we've never done an episode where we lead with pleasantries. So let's cover that off. That was so pleasant. Okay. But seriously, I need to talk to you. I need you to talk to me. And the listeners about something that you are an expert at and something that I've been thinking about a lot recently, which is the power of storytelling. Yes. Yeah. I know that you are an expert at this. Because I've heard you talk about it before. But I think it's only fair that we get you unpack your thoughts on storytelling narratives for the audience. Yeah. I'm game. Let's do it. This is the long and the short of. Okay. Seriously, Peter it never occurred to me. Talk about this. This is so weird. What did she why would this? This is literally what I go around giving my talks on. And it never heard to me to bring up story telling as a possible topic for this show. I've had this my list literally since October two one die pick your brain. In fact, just get you to talk about this L at yet, you could do this. And you do this on stage in front of me all the time. So. Perhaps for our wonderful listeners. You could give us the gentleman one I one on offensive storytelling. And I think just for context the reason I think this is so important, and I know you'll probably get into this is that I have asserted in many people have asserted that literally everything is a story the stories that we tell ourselves shape the way we show up the stories that we tell others shape the way that interact with us products or services projects. And so the better we all get at sharing and telling and hearing stories the better, we get at changing Al corner of the world and spreading a message. So I'm just going to throw to you and take a backseat as you step is through effective, storytelling. Okay. Well, I think the first thing to call out is that every single one of us is an expert storyteller in every single moment of every single day. Whether we know it or not, and whether we like it or not, and this is because every single thing we do has storytelling value everything we do. And this is an important thing to sort of embrace because for many of us when we hear someone say, storytelling, we think once upon a time, or we think that we have to create a story and create a character to walk through that story, but stories are around us all the time, in fact for our listeners if you share the content from today's episode with someone else. You are telling them a story, you're telling them the story of how you listen to the long the short of it. Maybe you'll actually say it out loud. Like, you should really listen to this podcast that I listen to or if you decide that you're just going to forward someone the link the forwarding of the link has its own narrative, so everything you do has storytelling value, whether you like it or not. So that's point number one that we've just all got to deal with because when we do deal with that then we actually can start being more intentional with the stories that we want other people to receive how do we want other people to interact with our actions our words are behaviors. And what stories do we want them to receive? What are we actually communicating? So I mean, I could go off on a million different tangents about this. But I'll try to keep it sort of thirty thousand foot level. Okay. If you in check. Thanks, thanks. I appreciate that. So there are the the stories that we intend to tell the crafted stories that we intend to tell. So if for example, you are crafting marketing message if you have a product that you're bringing to a market, and you want to share with people the value of that product, the best way to communicate that value is by sharing a story. And sometimes we use real life stories to actually demonstrate the value of something. But a hypothetical story can be just as affective as a real one. So imagine a world can be as effective as once upon a time. What is important is that he always go back to two questions that we always ask Peter who's it for and what's it for? So. I'm thinking right now about a specific experience. I had doing a a keynote down in Texas with a healthcare organization. And I was speaking to a group of donors. I can't remember if I've shared this on the podcast before. But I was speaking to a group of donors and potential donors at a fundraising event. And this particular organization was looking to build a brand new healthcare clinic in a new part of town. And so I shared a hypothetical story you imagine a single father with two young daughters who wakes up one day feeling like something is not right in his body that something just feels wrong. His intuition tells him he needs to seek medical attention, but today seeking medical attention means making a choice between healing himself or feeding his children. And so he does what most parents would do he chooses to feed his children. But now. Imagine a world in which this clinic exists, and he doesn't have to make that choice. He can feed his children drop them off at school. And then go see a doctor of the highest quality for free. And that's what's made possible. If you donate to this organization anyway, that was a hypothetical story that I told on that stage. But what's really funny is after the keynote a guy came up to me. And he said that's where he was about me. Well, no it wasn't. It was about a hypothetical character, but he related to it. So you know, when we craft are stories, we don't have to always pull from our true past or something that's actually happened in order to make the point about what's possible. And just like you always say what we're trying to do for people to help paint a picture of the future that they want to be a part of. Yeah. Yeah. And I think like you said, you you couldn't have landed that story without a clear idea of who it's four because you knew that that kind of situation was probably not that uncommon while it wasn't based on a specific individual love that exactly. So that story is an example of one of my two rules about storytelling. And I think there are lots of tips techniques, tools and ways to do things. But I I believe that there are two actual rules that you must follow in order to craft a an effective change making story and one is keep it human. So keep your stories about human beings. And the second rule is start with why? In other words, be able to clearly articulate a purpose. A cause or belief that this story helps to illuminate and always start without why in mind. I was doing another. Keynote turns out this storytelling up sodas me telling a lot of stories about teaching people how to tell stories that's perfect. This is a gen Wellman Mazda. Kloss? That's what this episode is. I'm just kicking back. So I was doing keynote and one of the people I was working with was. Conservationist? He's attempting to save the planet, which is pretty cool. And he was telling me that he thought that. The issue of climate change is a m- branding issue that the controversy about climate change is a branding issue. Not a science versus unscientific issue. He didn't say unscientific. I can't remember what word he said. But basically, he said the problem is that when we started talking about it, we started by not talking about people. We started by talking about oceans in animals and trees, and such all yes, which are affected. But if we had started by talking about people, we might not be having these kinds of conversations, which I thought was so fascinating. And true. So interesting yet so interesting, I think something I think about is like when when trying to change will make an assertion oil. We'll tell the story is there's always this idea of the audience thinking. Able walk Wilton for me. What's in it for me? And the thing I love about the gen rules of storytelling is by keeping it human you'll false to I guess appeal to an individual's needs characteristics dis assertions till it's views beliefs about the world. So that idea of what's in it for me is super obvious. Because in the example, that you used Ilya someone in the audience might actually think, oh, you're telling a story about me. So I see what's in it for me. So I really like that. And that's fascinating example with climate change. Because you're I think as an individual you you might have sat there at the start and being like, oh, this is science. But how does it impact me? Like what what's in this for me? Exactly. Okay. So what else Jen why how how can the listeners, for example, how can listeners best think about and use these characteristics and effective? Three points of storytelling. One. Is that if if you are crafting story and applying those rules, that's one thing because you can sit down with pen and paper, and like really ask myself who's this for what is this for who are the human characters in the story? And why am I telling it? So if you really like hunker down with yourself, you can answer those questions and come up with something that is compelling, but there are other times where we don't necessarily recognize. The stories that are showing up in our day to day interactions, for example, yesterday, I was helping a client reformat his resume and the resume was not telling a clear story. So what he did was tried to explain to me the story. I was supposed to receive by reading the resume and I had to. Come clean and say, I don't get any of that from this. I, you know, the ins and outs. You know, all the circumstances. You understand the building blocks that brought you here. But the logic is not putting that story out for me to receive. So sometimes what what happens is because we have gone through whatever the whole experience of creating a resume creating a product whatever it might be. We assume that all of that information is communicated when we put that thing out into the world, and because we work so hard on the things that we are doing like if you have launched a new initiative, let's say and much to your surprise. You were able to touch the lives of two hundred and fifty thousand people it's really easy to want to get on a a stage or. In front of your board of directors or whatever it is and say, we touch two hundred and fifty thousand people, and this is how much profit came from that and start spouting off the accomplishments, and the metrics and the statistics and all of that. But in less, it is grounded in the idea of a single human or a small group of humans, the two hundred and fifty thousand people don't really doesn't compute. It doesn't compute. Of course, it computes to you because you did all the work. But on the receiving end of the story, it would make so much more sense to tell the story of a single person. And then say I've got two hundred and fifty thousand more where that came from for every one of those as two hundred and forty thousand nine hundred ninety nine Moore. Yeah. I like that. Yeah. Exactly. And then I think there are. Stories of the Muendane the little life moments that we don't really pay a lot of attention to because they in the moment don't feel like they have a lot of impact. But those things have a cumulative effect over time. And the example, I always like to give is the cleanliness of your bathrooms. So. So this was something that used to drive me crazy when I was working on Broadway as an actor is that in the front of house where the audience, use the facilities things were sparkling clean. There's even a bathroom attendant handing out paper towels and candies. But backstage filth. Absolute film in the bathrooms. Disgusting disgusting. And so yes in the front of house the store you're telling us we care so much about people we care about people's comfort and sanitary wellbeing. But backstage, we were telling the real story, which is we actually don't care that much. What we really care about is saving a book. So I always think about when you go into an environment that has bathrooms that are used by all different kinds of people. How clean are they? What story are you telling about how much you really care how clean you'll bathrooms as a gauge to what story you're trying to tell. I like it. I'm serious. I'm into it. I'm into it. So I wrote down three questions that I think might be useful based on everything. You've just said is like when we think about a an initiative or a project or an idea like one way or intentionally thinking I want to create something I want to create a change. It'll bring a story to lots. I think some questions that we might stop with the pot from who's four wants a four of. What changed to us seek to make or and or what story do I want to tell? And then the third I had was how do I want people to feel because I think the thing about a really effective story is it makes people feel a certain way. So if we can get clear on how I want people to feel then we can get clear on how I can shape. The human story that starts with why in order to potentially generate that feeling because of a story that you want to evoke joy is completely different to a story that you want to evoke Anga or a store that you want to vote sadness. So Vic on of the three questions that I often think about is. How do I want people to feel change my seeking to make? And what story do I want to tell before I even get to the point of now, my story is going to be human Na'ma story is going to start with why? And if there is a call to action associated with your story. I think your question about how do you want people to feel as so important because often a call to action is what do you want people to do? And then the follow up question is and how you want them to feel while they're doing it. So if you if you for example. Outscore back to this fundraising example, because I love working with nonprofits to help them. Raise more money for their cause and often the the people on the asking side people who are doing the asking feel sheepish about asking for help for their organization, and of course, organizations need funds in order to run nor to exist. And yet there is this sort of disconnect. So I always try to help people focus in on who is a human that you can talk about real or hypothetical. How can you use that story to eliminate your purpose? Your cause your belief, and then when you asked for the call to action, which is to make a donation today. How do you want someone to feel while they're making that donation you what you know? You don't want is for someone to feel obligated. You don't want someone to feel burdened? You don't some want someone to feel ashamed about the size of their donate. Action. So what on instead, do you want them to feel you want them to feel proud? You want them to feel inspired to tell someone else about this experience. So how can you shape the story in a way that makes it clear that they are allowed to feel those things. That is rich. I love I just wanted like double down on everything you've said because having worked with some of the largest companies in astrology and created a bunch of new products and initiatives and all sorts of things in various roles. What I know to be true is. Not not many people follow these rules. In fact, it's so rare that it's kind of shocking because what this what this whole notion of storytelling that you've described to us. Really, you sent it in from what I'm hearing is is idea that it's not about you. It's not about me the storyteller. It's about creating a story about a human that touches the person that you seek to serve. And so what's interesting about that is in in so many instances that I've witnessed people fall down because they say, I wanna tell you all about my products. I want to tell you that Masa. This is I want to tell you all about my features, my benefits little is amazing stuff that we've created look at us. Amazing technology look at this amazing blog. Look this amazing podcast like features features benefits and not of it. Resonates. None of it means anything. None of it touches the person that you seek to serve. So that is my one final rant for why? This is so important, and why was? So keen for you to unleash the Jen Waldman, storytelling, Mazda gloss. Well, there are so many other layers to this. But I feel like that's a good thirty thousand foot view for for today pitches to start with why and to keep it human. So that you can share stories that move the needle of progress forward. And I think it's important to call out. It's like as a red flag warning that when you do those two things when you start with why? And when you keep it human. It's amazing how quickly people will become enraptured with whatever it is. You're saying, and that is a very powerful tool that must be used responsibly. I think there are many many companies ad agencies marketing. Marketing types that have figured out the way to manipulate you to do what they want you to do by using this as trickery so. What I would encourage people to do is fall back on their own integrity. What do you believe what are you about? And ensure for yourself that the stories that you tell if you are using them to make change happen that you believe in the change that you're attempting to make that it's not just because if benefits your bottom line, it's not just because we'll get you that promotion that you want. But because you can put your head on the pillow at night and say I did that. And I am proud. That is the long and the short of it.
Managing anxiety when facing a serious medical test
"Welcome back to the anxiety slayer podcast. I'm Shandor leak here with my wonderful friend and Co host. The Nanga severe. We come together weekly from Kent and Leela to Sharing Zayed's slayer sessions with you an answer listener questions from our inbox in facebook. Page along with our private group together. We share a powerful collection of techniques reduce anxiety. And today we're discussing at a managing Zaidi when and facing a serious medical test like a biopsy or blood test and how to support yourself getting through the test and while waiting for the results hello and Anga shed well here. We are talking about something that we both know. Yeah and both have dealt with a Quite a bit in the short term over these last few years yeah. An anxiety is absolutely part of the medical testing process for for everyone for us as well and today. We're GONNA talk about how to learn to care for yourself before during and after a serious medical best. Yeah this is becoming a lawyer in private facebook group. Hasn't it last few weeks yeah fears. The White Coats Their tests waiting for results connects a particularly challenging time. It's challenging for anyone but if you're living with anxiety then of course it's gone to I in the exile so I think we begin by as we so often do Just expressing self appreciation and self compassion that nobody likes to be scrutinized tonight in this way softening towards yourself most people uncomfortable with medical scrutiny. We don't like being focused on. I'm in a place. That's south to examine about his potential problems. Even if I'm at the dentist I'd Rather. He gave me the lowdown on each individual tooth. That one's okay. Okay that one's okay. Really WanNa wait while they go the round for fifteen minutes and then tell you if it's okay or not and I could be of instant feedback so self self. Compassion comes first knowing ourselves understanding ourselves being kind about anxiety and accepting I we feel with no the judgment because judgment just brings awesome and increased suffering. Does one of the things that has been helpful for me over the last year. Because I've been in this position of a few times in the last twelve months was to also communicate with Mike Caregiver. Let them know that. I suffer from health anxiety. Sometimes that I get the more anxious that I do have that that White Coat Syndrome is we've talked before in the past about what happens to my blood pressure when I go to the doctor blood pressure Asher just fine when I'm not at the doctor and so sometimes just letting them know how you feel in the process because for them it's second nature nature something that they're doing every day and they're very black and white sometimes and we are not we are not all black and white be. I need just a little bit more support in sweetness from our caregivers. And if you're not getting that it's time to find a new caregiver absolutely because it's there in the word caregiver anxiety give not lecture giver right. We absolutely have the right to to shift around until we find somebody that we're comfortable with and I think also what you've just described is to form of self compaction because you're going in and saying okay. This is how it is for me so you. We'll give them the chance to respond. Yes an adjust how they deal with the patient that needs some consideration in the area and absolutely right right to to say that I think it self respecting I had experience with a dentist. Awhile back and he's fairly new to his profession and before that we've been seeing the same guy for a long long time. And and he was on his way out new guy on his way in well new guy on his way in is trying to be extra communicative initiative about everything. meaning that if you need to go in for a crown. He's going to tell you that it's it's possible that while he's grinding down the tooth that there will be a crack in the tooth and if there's cracking the tooth and he won't be able to do the crown because then you can't do the crown and they might have to remove the tooth and you you might need it in and Right so by the time he's doing that you can just see me sitting there putting my fingers in my ears going non on. Because I don't WanNa hear that I don't WanNa take that story to wear. He's telling me it might go so we'll if because it's a what if it kicks. Accept your anxiety so I asked him. I said please if you think I need a crown then tell me that you think I needed ground because is my tooth is crap period and if I decide to get the crown and if we're in this position and something happens will deal with it then but by giving me all of these. What if chances of me doing this are very slim and the chances of me finding another dentist who it will respect? My wishes is very strong. Anyway that I know went off on a tangent. I think he's an again. You Oh you and I were discussing earlier. Willowy share what we think's helpful to others. Yes and this is that you know. We're all in the same boat. Yeah so I think it's good to know that and absolutely important to know that if we're not happy with one healthcare practitioner or the doctor dentistry will ever the profession. Is We have the right to voice our concerns to express the support we feel we need and we have a choice and we can go elsewhere. Yes and I think that's very important to go somewhere where you are most comfortable. Yeah I'm grateful my my primary care. Physician actually has her practice in a beautiful Victorian home setting. And there's just something and I would still my blood pressure would still go when I go there but when you're in the waiting room is is like a living room and then her office is like a beautiful bedroom. I guess with the exam table well. And it's up to you whether you want to disrobe or not and it's up to you whether you want to get on the scale or not and the way that she sits with you and stuff but it took me a few Doctors to find her again. This could be an entire episode unjust. This but I've finally found the team that I feel most comfortable with and that's not not to say. Oh Yay I get to go to the doctor. Because I don't ever feel that way but that to know that I had these people in place who get it who get that. I might be more more sensitive than than somebody else coming in And that's okay. Yeah on treated with respect Because that doesn't mean that I'm weak. It doesn't mean that That there's anything Eric what's wrong with me. I just happened to be in that particular form where my mind can go and get very uncomfortable in that space. I don't like it. If they know that then they can be sweeter with me. Yeah and I love our Chil- you are with your cellphone route. I think it's really important so again. It comes back around to self compassion not for us to be harsh ourselves ourselves because we're uncomfortable and of course a resilience can be up to eighteen so that so important tonight. You don't worry if at some point you find that your coping with test not so well as previous ups and you might think a. Why am I been like this this time when I coped with the last last one okay? That's just a very similar thing to when we were recently discussing anxiety relapse. We need to look at what's going on around us. Has An attrition has our Environment Howrah Stress Levels. You know. Maybe we're not opening as well took a lot going on right now. So you know to know that resilience fluctuates. It's it's not set in stone. It doesn't come into guarantees certificate. It's no it's not going to expire so we need to really keep with the self care and the things that helps opus feel calm and comfortable and if we've got something coming up this challenging than we need to take even better care and that's why it's important to talk to a trusted friend or family member about where you're at and how you're feeling along with the self care it's also incredibly important to stay busy busy during this time so that you're not allowing yourself just to sit and stew and worry and create stories with the way that our it will carry us off into story land stay busy and and of course pray sit and pray and ask for support and whatever your practice looks like for you. You were all different but having that connection I know for you and I are Nagase huge That we are supported that we ask not to be given anything greater than we can't handle and you know that very well. Yeah I these things really important to look into because we can become quite paralyzed by anxiety when we're dealing with tests and the mind likes six to do what you're young dentist it and do all the will fs and take it to the worst possible conclusion and I think to stay grounded in where we find. Shelter is really important. I know for myself when facing very serious diagnosis coming up or five years ago now and I'm not giving specifics or using names because I don't want to trigger anyone who's listening but I'll share that. This was a very serious situation in case ace. It's helpful to our listeners. To get some ideas from from how I coped and that time involved several scans an examinations and a lot of waiting warm appeared of waiting was three weeks and it was really you know black coli. Pretty Heavy He's information that was going to come into that. Three weeks aches and then after I had surgery there was another two week waiting for information to come back on the findings during your surgery and where I would find out just how serious my predicament. Once and for me the first thing was to go as you said Shan took a friend My first first response was to go to France and to choose those friends Kathleen very carefully. Yeah you know in your heart the people you're GonNa go to win the chip Saddam but we should really check in on that. Make sure that we're GONNA go to somebody that can hold space so I went to two particular friends immediately after really really intense go from adopt the. That was a sit down. I have bad news for you. Call I remember that. Yeah and immediately went when two friends and chose friends were I could help them and speak and just be completely whatever I needed to be and knowing that those post to friends will being incredibly present foamy and that was absolutely the best choice at the time in Houston also. Very present for me. Not Physically progressively as we're in different countries but emotionally. I knew you were right there and holding space and that's such a huge gift that such challenging times and I I found the those times we can find us even closer to have friends When you go through those things beautifully together and the love that comes love and support and it's in times of adversity that we really feel that can come in? So that's the silver lining in the cloud and for me my spiritual virtual practice was also the greatest comfort to me. My Personal Praya was strength to accept whatever was meant to be not I could two so with with grace and settling to with full acceptance wife was coming in and be a piece of that and I practice Japa- Meditation Tation as I've mentioned before on the show daily a home but also I much apple meditation on my meditation beads in waiting rooms. I think is very are important when we're in waiting situations to have what we go to come up with US whether we're waiting at home for test results or wherein a medical facility not to really be comfortable being in contact with what brings US comfort. My husband will come with me me whenever possible and I can't remember a time when it was impossible and just preoccupy me hold my hand and just be with me and then so kindly waiting for me to go through whatever needs to be done and then and then come out and comfort of having him there this huge yeah as it would be to being able to pray whatever it is that works for you. Whatever that is? That's possible for you to to move through that time with his much grayson weaknesses possible. Yeah I remember friend telling me some years ago. She went through very difficult Health crisis and she was traveling. She was in India and she was taken to a facility where there was kindness book. It was not what you'd be used to in the UK or America. It was was quite rusty and she told me the the realization she had was the Go spiritually deeper at such times than the level after you've already attained whatever level of faith retained. Its their future drawer on. But you can't expect to to go deeper than you've already built. That relationship built that faith and bill but understanding of whatever your practices wherever your faith is and I was thought that was very very sage H.. Understanding and we had a really good talk about that on his something. I've come about often over the years so you know oh not to wait until we're looking at serious situation but so that every day we have this opportunity to go depot with reading with studying with with meditation tation with whatever our practices so that it's nourished treasured and it's there I adore on a difficult times There are a number of of other resources and things that are very supportive during this period of time we talk about Black Act flowers so much I feel like we should be part of their business. But the Bach flower remedies to be able to mix a remedy for this particular scenario is incredibly helpful and even if you just the rescue remedy straight up. Rescue remedy is Great. But if you get into it like you and I have where you have all of the remedies you can start to craft aft- something specifically to help you get through what you're facing and it's just such a another sweet area of support you have friendship and you have self care and you have your spiritual practice and then you have these lower essences we we talk about the calming point all the time we talk about. EFT tapping creative ways to use tapping. There's all of these beautiful tools at your fingertips to help you be as comfortable and calm and relaxed as you can be while you're in this process absolutely and we need to all of them. We need abroad approach. Where we've got different menu of items that we can? We can choon into when we need them. I think the calming arming point is fantastic for when you're in a medical facility and you're waiting to get results or the might be delay while you're waiting to be seen so just pressing using the thumb of your right hand. The Palm Center of the palm of your left hand and just take in slow steady breath making your explanation longer than your in house of focusing on your outlet when we're anxious we tend to breathe in shallowly off that breath out so we need to breathe out long relation announcing up rats wherever we can do to just El Paso's Phil And grounded in the moment and if the tapping in the face of serious news. Or what if those whatever's coming happing is incredible and you can use it in really interesting ways we've we've talked a lot about describing your fair tapping through your bed even if you just learn that it's worth learning tapping thoroughly just to know how to do the way you taught. Even though I'm terrified of this upcoming test or whatever it is for you to name it and tap and you can find out how to do that on our website at anxiety sled dot com slash. If you can find out the talking points that to us and some more information but I really recommend when you get to know if thoroughly so you can call on it and you have it there in your arsenal of Tours. One of my favorite favorite ways to use the. FDA's the come the shock after serious medical news or to calm the shock where we think there's something up with us. The that needs attention where we make discovery or symptom body and we can get very triggered by that with the F. T. tapping you can really com that anxiety down very very quickly and other ways you can use it. One thing I use it was I had a hospital. Let come through with serious inflammation so it came throwing this while vote with the blue. Nhs Them National Health Service on the corners quite distinctive flow standpoint envelope. The next time one of those came through the letterbox it was bearing Bed unnoticed by soul. That stamp on that let it come come through my body to trigger triggered. Yeah it's a trigger. It becomes a trigger because the last time that came. It had a heavy diagnosis. So get the letter. Put It on the desk and tap until it just becomes neutral piece of paper information. It's information so using FT lack that can be really helpful even just tapping through the points a diagram for the points and just say what the what does the white Dialogue is running. You used used the tapping and diffuse. The these are triggers. That we can we can turn down and as we turn the anxiety down. Our resourcefulness comes up. Our humor comes out outing strategies among everything comes up. Yeah everything comes up and we can really bring our resilience up with it comes a much more comfortable experience. We also talk about the importance of of. What's at the root of the fear? And you just mentioned you know whether it be white coats or or what what have you. But there's also. Is it the scrutiny that that you find uncomfortable is the fear of the potential unwanted outcome is anxiety over your mortality. What what is it for you and it might be? It might be all it might be the tests themselves. Yeah exactly just the test themselves. The last test that I they had the the doctor who I trust very much said this is not a big deal and for ninety five percent of the folks who take this test. There's basically she did everything. She could casinos me everything she could to help me feel as comfortable as I possibly could before the test which I'm grateful for it was. It was a big help but I was still uncomfortable with the test itself and needed to do some tapping around that and then by the grace of God had the sweetest most wonderful technician for that test. Who who gave me just a little bit of information on my way out the door that made me feel like all is well And I think you remember me telling you that because it was just like okay and it was just it was a statement that was just like yeah. I wouldn't worry too much about it. You know you'll hear soon or something like that. They can never be released Pacific because it's not they just can't but this is a woman who looks at these things every day. Yeah and then there was a delay. Wasn't there and then there was a delay. There is a delay twice. He might where it was three weeks for both the three week thing. That's too long. It's intense as you say that I'm remembering you know my three week. Wait and what did I I do because you you referenced. Shannon keeping busy. Yeah and I think it's important to say the how we keep busy will really affect our we cokes of. We're going to scroll grow old going Google. That's not gonNA help us better so to keep away from the screens to keep away from medical GEICO. TRAUMAS or any drama. That's going to just heighten our Adrenalin and heighten our anxiety. What I chose the I really liked? Listen to two lectures spiritual actions. I like to listen to basic teachings so I was listening to classes and lectures from different people that have inspired me over the years and I find a movement stuff I can put in my name my head the less my head is left to turn over itself. What's the saying an idle mind is the devil's workshop? So fill your mind with good stuff so that really helped me put in my headphones in an listening and then because I was waiting for really early diagnosis I did a double whammy as I do like to do a let we really lock my mind down so I was coloring in and I bought some beautiful new pencils and I was gifted a gorgeous coloring book of Nature Scenes and scenes of birds quite intricate so I also so dry and so then incomes mindfulness choosing the colors learning a little bit more about shading and blending and just being creative and getting involved volved in that it must in that while listening to something and that really helped me poss- time peacefully anytime we've Daiva ourselves and come away feeling worse is the wrong keeping busy so if you know for example video games will television they can really bring Vata up so while you're watching it while you're playing a game you feel diverted when you stop if you feel worse And then what pretended to go back to that activity. We can't stand to be without feeling that's not helping. It's keeping busy in a way. That's exacerbating anxiety. So whether it's mindful walking a mindful baking something creative listening to audio books listening to other people that inspire you a new It might strengthen their skills. This incredible people out there Tara Rene Brown so many people we can listen to the courageous wonderful wonderful people. Whatever help us fill steadied and inspired and see a bigger picture them what we're exciting thing in on in that moment? That's a good way to keep busy. So it's occupational therapy sure than just that Vasco busy busy under energy which it just feeds While I think we've covered quite a few topics to support our listeners is through any medical testing process. Please understand that you are not alone in this that there are a number of things that you can do that. We've just outlined here and one day at a time and be sweet with yourself as you possibly possibly can and remember that in the majority of cases. The News isn't even close to as scary as what you might create in your mind. Yeah this that Saying that fear spells out evidence appearing here in real so often often. It's often the minds filling in the blanks in the most terrifying Ryan. Even if we need help is the right hope so as communist positive as we can be about that yes. That's what we need to. There are many many ways as to make peace with our fear. And that's what we need to do and continue to work on that. I think the very last thing that we forgot to talk about today or I forget to bring up. Today is a healing affirmations. If you like working with affirmations I highly recommend that you create some. I'm for yourself in this time where you can say in this moment. I am healthy in this moment. All is well or my body is healthy. This goes on and on right. Create a AH pageful in your journey and recite these affirmations and really feel them. Invite them into your body and it's something that I find to be quite helpful. Very very useful requoted some have have we have some as part of our. I believe part of our first responder course helping Zaidi. Yeah the let's say let's share some of our resources because we we have some The SOS tapping sessions and guided quick anxiety stopper three point tapping practice are available in our first responder course for anxiety attacks very very helpful sessions and then in our first responder course for health. Anxiety you'll find are guided tapping sessions for calming the fear that there may be something wrong with you as well as the healing ailing affirmations that we just mentioned and a lesson on Bach flower remedies that help most with health anxiety and how to create your unsupportive blend. So we've put a lot of content together for you and you can find both of these courses at exciting slayer DOT teachable dot com. Is Solo Zola about again taking action in self care trying something that helps try and sell out cheerful calm and positive while you're waiting on the worst thing we can do is just sit and let our mind. Just Pretzel over earn itself get tangled up in these in these faithfuls. They're definitely things we can do. That can help. Help us for more calm and positive more apiece
We are our own protector | Ajahn Hasapanna | 09-06-2020
"He. Does say. On y'All. Race constantly. These thing the not the last day minute's. Bed in on. Young. Of Fatty And you will move away. From the the. So all the keeping involved. and. Put from also from the the. We own compacted. because. Anyone that. He was. Leaving? Non Andy No. Wrong and also idiot, but even the. Be signed by. And, then we saw book because. Safety and Responsible for the person say then the Michael on on a cheese, mostly from the suck righteousness some. The person is strong possession. When. Thing Bobby you reading Fossa pendency? You Re. And then you saw the mall and then you actually the responsible someone music is day, but you get the get. Stack. The off time in Kosovo Anga. The responsible for? And Be On bed, so it's a tweet is not love. That we? Know a big sub. Because someone, he's safe. Of course is not that is not that know that really. Fat On some. Really but also. Be. The person who were the possess? After responsible for the. Optima the email that that? The action that. CanNot. Be Put in Kendra wave. Away, you know. because. The producer follow you like show. Share. At the end of the Latino it'd be died. You know we kept the anything. No matter. How much you see how this? Man The heck so much candidate the away with the. Even mentioned your bid action in. Our. Housing, you shot the issue. How loving? It maybe. Your Wife. With you. Anything new view. So. One industry leap that really follow US share. Common? The beats the things that we have been, so. They say sometimes when there will be. Some kind. Of Acting you have actually had somerset my sleepiness. Is because truly truly not not. Is is been developing applegate in mindfulness aware of that? The recognize that the SPA UH up waiting for that because if he faucet. Allah wholesome peace and this. Product is. As you say. Never go away, and then it's not working is. Okay, you know. Remind up in. My business, you know yes, it's not very nice, you know. You know and then some. Sadness over. The neck. Be like. That is wrong, so we dash talks as. We. Kind of a advocating off some. Strong so this means. that. At. O.! EAL giving me the. PEP This fucking. please. Do BECA. Because, not planning on on on people giving me the. To do the. Things so you must be Asana. Missy some us, we. saw. And and. and. For a southern focus. And mostly use the. begetter security. No, maybe. That have partnered with. Some! Then they. had. This in mind, and across sometimes, yeah. Your aesthetic. In the Pantry all, maybe the president is not always that case. Some you know sometimes, I mean. You know, sometimes. Be Rotten the process of rugby. Get off easily. And this line. Maybe MRIs sows not always okay. Let me say is okay. It's not about that this. Be just the. The? You know the enemy Yes. Is this update s fearful, you know. I? Do not believe restaurant myself, the People Western. The DUDEK! False because every beating faucet on the money. WHO's the one Moussa these and maybe all sub solely beep beep beep a so much costas upon me safe so some those stupid. said the Buddhist called. This allies reflection summer exclusively. AT SPA UP. And this be almost some must. Be reacted says okay. Mindset That the. Upset angry at. The. And practice foggy. Ben. Kissel given the opportunity to practice bogey. Spoke Miss. Or give us up and. Go seven that the go home and you have the. You have to the. So you do something put the Zach. Keep the way he gave. Me! But all of common. Your. Your action. Your action get. Lesson test lesson messy at that you know he and this is how you develop bending. Develop your mind so. act. Impulsively. And then, because also our own, well being and also the wellbeing because the equality. And this piece say pill. The wholesome. Positive qualities in this. Review the other thing I think even even the closest. View recovery the though at make the heavy Eberson Edgy, baby come on. Fully Jackson announce. This is. Nothing, but they've been our COBB invest. Because of the people have come. In. Owning a Miami. Best from previous. BELIEVED THE COVER Leaving the world to the next Jeremy, so I offered. This reflection may miss. Of. The Long! Hyphen on. And she. said that medicine. And also A. Nelson Of Good We. You'll brindle the mind. You. These. The! BRINDLES! Though. Working. A. Bow. A. Leaves. Me Our Own! allowed. Him. I'm. Ma. From the. Island. Sad! To. Initiate Glued. The awful. I am. Gone into the preparation of food thinking of it. And at the. Office of. The office. Of the. Communist the Colvin's the participant. By princess and also Mississippi. The The mass to this. May Be. The premise wifi these moments the SUPPO- I. To say with. The. Not Hot if Your. Host to you Barbara Lee. Ambition, there. Remain Bala. Francis made them menace. And Shane Marissa then in cost. Base hip. Bone! Decay. Seeking Is. A. But. became good. That was A. Mission of. By the once Oh, oh! We used to share a massive Davis in bobbies. Me The office was the opposite. listen. made it was. ME. Kindness Compassionate. and. Once. Lisa? Jobs at new rate, often oh then. This is the second. The.
High-tide flooding impacts economic activity
"We kick off with the press conference on climate had the triple AS with a paper published in science advances on the creeping costs of climate change. Not the catastrophic floods such as we saw in Townsville in February nor the big swells of Victoria this week. But the steady constant rise of little floods and be costs climate change really is having impacts that. We're seeing now, and we have a clear recognition that most of the impacts of climate change are packaged in extreme of ants often catastrophic extremes like hurricane Harvey and Houston into hundred seventeen or the horrifying campfire that destroyed the town of paradise in California just a couple of months ago. But we're also seeing increasing evidence that climate change impacts can be packaged in what you might call micro extremes. And that was the focus of this study, many areas coastal areas in the US were built this close to see levels possible the facilitate the inter. Reaction between humans and the ocean. But it's a C has risen that closeness to the ocean as transition from being an asset to being potentially ally ability. There was a recent study that looked at twenty seven coastal communities in the US and found that back in the nineteen fifties. Those communities were influenced by high tide flooding Notre of two days per year by the first decade of the century that had increased to something over eleven days per year. Another recent study concluded that they're almost two hundred communities in the US that will experience high tide flooding more than twenty five days year by twenty thirty five given this evidence we were curious about whether this kind of micro extreme has really on make him backs. So we ended up focusing on the community of Annapolis Maryland, which is very close to sea level historic waterfront, and based on the tide gauge has sea levels that rise. Above define nuisance. Flood level many times per year in two thousand seventeen it was sixty three occurrences per year. And the question of we wanted to address in this study is whether high tide flooding is really just a nuisance or whether it's having really impacts on real people and real economies as an MBA candidate. I wanted to bring this lens to our work. And so we were particularly interested in how businesses were being impacted or affected by high tide flooding and Annapolis became a great choice for this study. It's historic mostly tourist friendly. Downtown is known to flood regularly. The high local rate of sea level rise means those floods have quickly become more present and the local government were collaborative and motivated to work with us throughout this process. And so if you've never been to an apples, let me describe a bit of the scene, so it has this stork downtown on a hill. Overlooking the Chesapeake Bay and its tribute. Aries at the bottom of that hill is city dock home to about fifteen mostly tourist oriented businesses. And at the center of those businesses lies a parking lot. We found government officials were intimately aware of the flooding dynamics and concerned for president impact on the community with the business owners and operators. We found that when we asked how often flooding occurs. We heard very wide range from fifteen days a year to over one hundred days a year. And so we asked about the impact of these leads and again heard that wide varied responses from these interviews we knew that the way of business was changing, but it wasn't clear in the direction or magnitude of that impact. And so we knew we needed to quantify and more precisely understand the frequency of flooding to understand what it means for the community of Nablus, so high tide flooding is tricky to study because the floods are very brief they often come in with the tide. And they go out with the tide. So in practice. Doc is a parking lot that charges for parking and records every transaction down to the minute. So we could use this record of parking transactions to see hour by hour. How visits were fluctuating with the flooding. We really wanted to drill down and isolate the relationship between flooding and visits when we did that we found that high tide flooding reduced visits to city dock by about two percent or three thousand visits in two thousand seventeen. So to us. This means that high tide flooding has already measurably disrupting that comic activity in this location. Those three thousand visits translate to about one hundred thousand dollars in lost revenue across about sixteen businesses at city dock looking forward, these impacts grow very very quickly. So with just three more inches of additional sea-level rise lost visits would double. And with an additional foot of sea level rise city dock would see twenty four percent fewer visitors than it would. A year with no floods and Samantha mention the city's already actively working on solutions in the space, and they're really wide range of possible interventions not only in Annapolis. But in all of the other locations that are experiencing this type of flooding that can help to reduce these impacts into the future. You know, we see Annapolis as a really nice case study where we can unfold the impacts of this kind of vent. It opens the doorway to understanding how pervasive and consequential this kind of event can be and one of the things we're struggling with now is how to get sufficient information from other places so that we can really do a large scale quantification starting from the confidence that this is something that's happening everywhere. Williams from strata always beginning to see a pet. I know is beyond. You'll immediate study already beginning to see if patent of extreme events mounting to something which is clear evidence. All of we fictive climate change. It's a really good question in the last few years, we have transitioned to having a much more mature ability to attribute particular extremes to consequences of climate change. That's already happened or essentially all of the heat waves. We can see the fingerprints of climate change. So far for about half of the flood events that have been analyzed. We can see a clear fingerprint of climate change. And certainly the personal experience of most people is that we seem to be transitioning from an extreme here in an extreme there to this pattern repeated extremes at a frequency. That's that's really unheard of. And part of the reason that we wanted to do this study is to kind of fill in the gaps in our understanding of the consequences of climate change. So that people understand that it's tapestry of the really catastrophic extremes. All the way to what you might perceive us just a little annoyance. But those little annoyances really add up to something that makes a difference. Professor Chris field, Catherine MAC, and some Mentha Ben Anga from Stanford, and they papers published by science advances.
Community-powered solutions to the climate crisis | Rahwa Ghirmatzion and Zelalem Adefris
"Highs force whitaker guest hosting today. June learn how to take real lasting climate. Actually i want to bite you to join countdown. New global initiative to accelerate solutions to the climate crisis cardin is an open place draws on a diversity of perspectives to help us shape global and local solutions make sense of the immense array of energies to the world has to offer. Now here's a talk from the countdown. Global of between climate activists royal gazillion. And the la de frus and one more special thing about this talk. You hear actor. Don cheadle at the beginning of the end discussing the importance of community powered climate solutions tier more of these ideas and get involved. Checkout countdown dot. Ted dot com described to the countdown podcast. Wherever you listen to this home. It's where we celebrate our triumphs. Make our memories and confront our challenges and these days there are plenty of those an historic pandemic wildfires floods and hurricanes all threaten our basic safety. These challenges hit even harder in communities that have been cut out of equal opportunities in the us. Unfair and racist housing policies called redlining have for decades forced black brown indigenous and poor white families into areas rife with toxic chemicals that make people sick. They're surrounded by concrete that traps extreme temperatures demand more cooling more money more energy more carbon. Our problems are interconnected. Imagine all we can do when we realized the solutions are two at the solutions project. We've seen that some of the people most impacted by covid nineteen least likely to have a steady place to call home and most affected by the damage to our climate are already working on effective and scalable solutions. Take buffalo in miami where affordable housing has become a community solution to the climate crisis. Buffalo new york is the third poorest city in the united states and six small segregated but our people. How're is strong. Over the last fifteen years my organization push buffalo has been working with residents bill ren- affordable housing deploy renewable energy and to roll the resilience in power in our communities. We saw heating bills soar over the last pay. We organized state policy help. Small businesses into our people to work. By the rising homes we responded with equal landscaping ingredient infrastructure when record rainfalls flooding our neighborhoods. We replaced the concrete that overwhelmed and may heat ways unbearable. Let us visit school. Seventy seven and eighty thousand square foot public school building that was closed and abandoned for nearly a decade but pushed off low in the community transforms to solar power forcible senior apartments and a community center. This is what the community wants it when private developers were school building for high end loft apartments eight hundred residents mobilized came up with a plan. We became new york. State's first community. Solar projects in during the coronavirus pandemic abon tier running mutual at catalyst. Miami anga miami climate alliance. We work with dozens of other organizations to enact policies. Ride safe housing anthrax climate. Here in miami. We've seen a four hundred percent increase in tidal flooding between two thousand six and twenty sixteen. And i've seen forty nine additional ninety degree days per year since nineteen seventy. We fought for the miami forever. Bond to fund four hundred million dollars for affordable housing and climate solutions. Yet every day we continue to see luxury high rise condos being built in our neighborhoods added more concrete in heat on the ground. Some of our members are taking matters into their own hands. Literally conscious contractors is a grassroots collective that formed during hurricane irma to protect rebuild and beautify our communities all while increasing energy efficiency. They don't think that anyone should have to choose between paying a high a. c. bill and living in a hot in moldy house that will worsen respiratory illnesses such as asthma or corona virus. They fix problems at the source. Advocates across the country are holding their governments accountable. Climate solutions that keep their communities in place we need to push from reportable housing green infrastructure and flip protections because these are the solutions that solve many problems at once. Climate change is the epa challenge of our lives. But we're confident we can solve it. Community leaders like raw ends allow. Them are already doing it. We can create the future we want but getting there is going to take everyone contributing around the world wherever we call home.
Uganda's Solution For Treating Extreme Pain
"You're listening to shortwave from. NPR Mat Isa fire here with NPR. Global health and international development correspond. It marite Eisenman Heinrich Hi Mattie. So you're in Uganda. Recently reporting on a story about how healthcare workers treat patients in extreme physical pain right. They've turned to a creative solution drug. That might surprise some people in the US yeah so in the US. Drugmakers have flooded the country with these powerful. We're foles sophisticated opioids that are at the center of the OPIOID epidemic. That's the US opioid crisis. Right but in Uganda and in fact in a lot of African countries for years they've been dealing with their own opioid crisis. which is the opposite issue patients? There don't have enough access to major painkillers. Why is is a combination of governments not spending on it not making it a priority which when it comes to an internationally controlled narcotic substance? There's a lot of red tape. So there's not many options beyond simple painkillers. Like ibuprofen seat him in offend a lot of tylenol. That's not usually enough for people in extreme pain like from cancer. It's GonNa feel so so horrible you just sometimes it's kind of been just end up paying undue like please get me through these. Please get me through this. Justin Anga has breast cancer. Hurt then metastasized. I met her at Hospice Center in Kampala. A tumor had reached her spinal cord just thirty years old but she's lost so much weight. She looks like she could be twelve. That's that's rough. Yeah really awful pain. But then a nurse gave Justina dose of Uganda's Goto solution drinkable liquid. Morphine she says the pain was gone in a matter of hours. A wind and the tone may good city game and I just drifted We do morning from Lake. Wow extra slipped to morning okay. So liquid morphine. That's I mean that's an opioid that can be addictive right. Yes but in Uganda. Health officials say they've figured out a system for how to use it effectively cheaply and safely safely to treat pain. So today on shortwave. Managing Pain in Uganda. We hear about this simple solution that they've come up with drinkable liquid morphine. It's been life changing for patients in terrible pain and not just in Uganda. It's a model that a lot of countries throughout Africa are looking to as a way to bring pain relief. Okay narrate we're talking about how you gotta use his drinkable in Kabul liquid. Morphine to treat serious pain. Where do we start? I wanted to see how this whole model works so I went along with the Ugandan nurse. Josephine Josephine's around Kampala. She's with a nonprofit called hospice Africa Josephine's delivering liquid morphine to patients. Who are too sick to come into the clinic? This is the first stop is at the House of an eighty one year old woman with advanced colorectal cancer. She's curled up in bed. Mosquito net hanging over her. If this audio check out in Kwan and Josephine checks in with the caregivers there to make sure the morphines helping with her pain no I ought to know when she she takes the morphine does depended use. Is She sleeping. She's she put to sea tonight. is she eating and then after looking at a card where doses are logged. She gives them a couple more bottles of morphine. It's filled with this green colored liquid. The tonight they would so we're talking like bottles of liquid morphine right. The size of an ordinary water bottle powdered morphine mixed with with water at a government funded facility and it's a two week supply for patients to drink. Okay drinkable liquid morphine. Not the type of painkiller. We'd widely prescribed here in the US for extreme pain right here in the US. We use morphine and painkillers related to it. But those tend to be amped up formulations that are many times as powerful roll or they've got fancy delivery systems patches time release capsules pumps give you the right dose with a push of a button like when you're in the hospital and you push that little red button to ask get for morphine or whatever exactly but advocates and Uganda say in almost all cases. They don't need that. Morphine is fine. And this low tech drinkable drinkable. Formula is very doable. Here's how Dr Anne Merriman who actually helped set up Uganda's liquid morphine system back in the late. Nineteen Ninety s describes the solution. You know they say it to make an a cup of coffee and you can make it at the kitchen and we did for seventeen years. Yeah in the early days they were using a kitchen. Sink observing serving basic protocols but still pretty simple make so if it's that easy to make it must keep the cost of liquid morphine down exactly. This treatment is cheap deep like two dollars and fifty cents for a one week supply for our cancer patient and anyone else who gets it in. Uganda absolutely no cost. Because because for some years now Uganda has been providing the liquid morphine for free. Oh Wow yeah. In a country where more than forty percent of the population lives on less than two dollars a day. That's huge so this all sounds good. But like we said opioids huge issue in the United States. My reaction immediately is like Oh this is addictive has has this led to any problems. Like that in Uganda. Yeah from a chemical standpoint morphine has potential for addiction So I put this question to an and she. He says this setup that they're using for giving out the drinkable morphine. Remember they give it to patients in a very controlled way isn't likely to foster misuse so dilute it. Sued is not going to give you I. They have taken over a lot to get any form of So that's her theory but whatever the reason after all these years here's does not seem to be producing an addiction. Problem in Uganda. So in Merriman was the driving force behind all this yeah. She was the founder of hospice Africa and she proposes. Was this idea of using this drinkable morphine. To treat pain in Uganda. And then what really made the difference was that it was embraced by some key Ugandan officials they ran with it. The head of surgical training at the Premier Medical School started training surgeons on prescribing liquid. Morphine and then. The country passed a law allowing nurses to prescribe the mixture. I'm sure that helped make a difference. Yeah it was huge because there are way more nurses than doctors there so now around eleven percent of patients who need liquid morphine in Uganda are getting it. But it's been stuck at that level and that's still pretty low right. So what's the challenge. Why is it stuck there? Liquid good morphine might be relatively inexpensive to make but funding is a major issue. Even where you have access to early could muffin. You need personnel. Who will be able to go to the home of the patient detrimental Lou? Rica has the African Palliative Care Association. A nonprofit that promotes this model. Manuel says Uganda spends very little of its national budget on healthcare. So there's not enough money being spent to train. And then deploy nurses to prescribe the liquid morphine and he says is also compared to health programs that save lives efforts to reduce patient's pain or just a much lower priority for African governments and also for international donors which which is maddening for Manuel because of how cheap pain management through liquid morphine is would donate a lot of money. It's not billions of dollars that we need. We need a little talk to make sure that all the patients need to access the already could muffin get them as often as as an integral part of the health system he's like this is an effective way to spend the money if we had it. Yeah and this lack of funding is also why other African countries have been slow to get liquid morphine to their patients patients. Even though they've shown a lot of interest in replicating Uganda's model and there's been a stream of visitors from more than a dozen African countries who've come to Uganda to learn how Uganda system works. And bring that information back in fact when I was in Kampala on the home visit with Josephine there was actually a doctor from Malawi. Who was shadowing her? So Malawi's is trying to copy Uganda's liquid morphine system. Malawi is one of several countries that have taken inspiration. They've now legalized the importation of liquid morphine to and Botswana Rwanda uh-huh and Swaziland have gone even further. They've taken up Uganda's idea of covering the cost for patients but again when it comes to the actual getting the morphine to patients. That's that's been progressing at a glacial pace so you've got this very promising model for helping a lot of countries interested in it and yet the vast majority of patients who need it are yet up to be helped by it right and I WanNa leave you with this moment that just crystallized it was so poignant you know I'm I'm watching this the head chemist of the government funded facility where Uganda's liquid morphine solution has made. His name is Christopher Tugay and he's scooping the morphine powder from I'm a bag onto a scale every time I way out the Purdah emerging that patient village who could be paying and you have here a power that can take away all that pain and like even after the bag is empty. He just keeps scraping. I don't want to leave even a small. In faith. There prevent nights. It would be helpful to every patient out day. He says until 'til Uganda starts producing enough. Every wasted. Graham means a patient who's going to be left and pain Global Health and International Development correspondent. Marie Eisenman thank you very glad to do it. Today's episode was produced by Rebecca Ramirez edited. By the way I manage defy. And this is shortwave. Wave from N._P._R.. We'll see you tomorrow
Japan's shredding scandal
"Now as everyone settles in to the Christmas party season a different type of potty in Japan has embroiled the government in a political scandal. Japan's Cherry Cherry Blossom. Viewing parties are famous but one hosted by the prime minister. Shinzo Abe is now mired in cronies scandal making things worse just Allah's after the opposition sought more information on the event K.. Documents were shredded. It's highlighted the government's love of the industrial scale shredder as is our north North Asia correspondent Jake's termer reports from Tokyo each year paypal. He anxiously a white the Sakura or cherry blossom forecasts. Oh costs that predict when and wave pink flowers will reveal themselves across the country between the end of March and first few weeks of April. The blooms of the Cherry blossom make for spectacular sight across Japan and many people come out to celebrate the cold Hanami parties it's like a giant picnic underneath the dazzling blossoms with family friends or colleagues with food and drink combi every year since one thousand nine hundred fifty. Two Japanese government has hosted a state funded honey party but the cost of this is party was around seven hundred. Fifty Dow's Australian Dollars Double The cost from twenty four tain normally around ten thousand people attend that one but this use guest list stretched to eighteen thousand. And it's just who received an invite that's led to accusations of cronyism and favoritism from the opposition these parties a prime minister. Shinzo Abe's own benefit because he invites his own supporters. His Prime Minister Obey initially denied any direct involvement in making arrangements for those invited but about one thousand guests at the potty. AUTY wouldn't nominated to attend by the prime minister and his wife Aca. So who was he this year. Most I don't know her because the guest list was shredded. And so what's thought to be the Nakabayashi. NSA seven five one. Zero Mach three just one hour after the opposition requested a copy of the guest list. It was mulched in the industrial sized document. Destroy the machine can clear one thousand pages in a single love. The opposition timed how long it would have taken to destroy the guest list Sunday. About thirty seconds. I'm able to treat them all hike joke now coming over. The State Minister says officials had booked the shredder three weeks in advance but couldn't do it because of the availability of the machine and a worker. Who would do the shredding says? The worker is a person with disabilities and leave works. Short hours Japan erupted with online Anga over the hypocrisy APOCRYPHA. Prime Minister Obey. Want reveal guest student respect for privacy. It was comfortable mentioning. The shredder of the guest list was disabled. He was adamant the timing of the shredding had nothing to do with a request made by the opposition party the government insisted was simply heavy demand for the industrial strength. Shred shred of it meant it needed to be booked by in advance but this is not the first time important records have disappeared or been difficult to find for. This Administration Instruction K.. Documents about the Mona Tomo gakuen school scandal that threatened to bring the PM down dumped rickel. It's about the government's decision to approve the new veterinary medicine facility. An education institution run by a close friend of Mr Abbas initially unable to be found and documents about self offense forces peacekeeping operations in south Sudan. They too were thought to have been shredded but later found the Asahi newspaper wrote in a scathing being editorial that the importance of keeping records was not shared widely among government officials. Prime Minister says he'll look at his government's record management practices practices and he's already announced that the Cherry blossom viewing party would be suspended next year pending a review. But I'm like the blossoms which only survive revive for a few weeks. The scandal is sticking around north. Asia correspondent Jake Sturm reporting from Tokyo.
S2 EP7 - Wrath
"This is Stephen. Fry's seven deadly seals episode seven rural. Anga is the vice of our age. Our Age is our rage. Everyone can surely agree on that. Whether you're on the left or right if those demarcations any meaning anymore you know that the enemy are motivated by manufacturer rage. Fake Fury confected caller virtue signaling outrage shelf righteous indignation and reckless rational. Ir The culture wars are fed by our anger much is the vast footers empires of Silicon Valley are fed by our data. And as it happens. The rage feeds the data in an endless vicious cycle. And I mean vicious vicious the adjectival form vice cycle of vice cycle pedal by the six of the seven deadly vices of our series Roth. The twin giants rage and outrage. We might think about the difference between the two NATO long sold newspapers and now they fuel tick throughs posts Konta posts and all the social media shit. Storms and flame walls are times India modern fetish for identity equally. What we might as well persist in calling left and right exhibits this truth. Well whatever your so called identity you are convinced you know that your rage is real. Unjustified rage against the Patriarchy rage against immigration rage against white privilege rage against liberal metropolitan elites rage against transphobia rage against political correctness rage against hate speech rage against the suppression of free speech rage against Brexit rage against remain black raid white rage male rage fema rates straight rage queer rage. Their rage is a pathetic. Made Up. Foss. Yours is a noble truthful epic. It's no good me playing the reasonable rational liberal in the middle smugly immune from an superbly above these frantic flailing human failings. I am as ever no less guilty than the rest of the population I get incandescent too. I can froth with Roth as much as anyone. They don't get it. It's not a K. They're on the wrong side of history. They are the problem that thing they wrote said posted. It's unconscionable we should rise up and roll with fury and ask for their anger. Their outrageous makes me boiling mad. They're pretending doesn't fool me it. Just riles me and in frames me further. Do still make the mistake. I do waking up turning to your phone or tablet and looking through the early news and trending topics I'm trying vainly. I confess to train myself not to every time I do it. It causes a leak of something like hot into my stomach. Because I take in the madness of this morning's malevolent Maroney can malignant mediocrities and mischief makers he said what she replied how. They claim this they did night. That on the time I've got out of bed that surge of hot lead Adrenalin. It must be has spread. It's poison to the rest of me and I'm slightly trembling. Vein in my temple is throbbing. My breath is coming in short pans coming. In short pants. Schoener could phrase the better and the slightest mishap of dropped wristwatch. A fumbled shoelace a small raisin. Nick will be yelling and cursing at the world even before. I'm fully dressed the days already dark damned and doomed and I'm like Basil Fawlty Michael Douglas's character in that film falling down but isn't rage against the machine rage against the system rage against the wickedness and malice of the enemy. Justified isn't anger the correct. The only response to a world gone mad when dangerous dark deluded demonic ideas given the kind of free rein now today then scholley are. Roth is right. Stoicism and Buddhism may be all the dare I say it all the rage but wrongs must be righted. All it takes for two flourishes for the good to do nothing isn't a little righteous anger. Just what is needed to confront the evils of the mean mad and malevolent forces that threaten our world. What's the use of sitting in your study wagging a finger and Jing mildness reasoned and temperate moderation well yes but rage is just rage. It's it's a noise. It doesn't resistance. It isn't rebellion a solution like most vices. You don't really hurts. The one who possesses stabs. Gut stresses the heart and boy. Does it ever mess with judgment and sense if there is wickedness in the world if there is injustice and man-made misery? How do we best count to them shortly? That's the point not to be right or righteous but to be effective? If that'd be dragons how best be. They slay if you'll forgive the creaking subjunctive. 's We always go back to the nineteen thirties when we talk of the rise of evil. It's hard not to the outlines of that decade seemed so clear Hitler was always a man incensed his rages. We're not just private fits and tantrums. He fulminated and frost at Munich in meetings and in his public speeches to his fury's fueled in fermented his rise. How was it met? When Churchill Rose in parliament as Britain's new prime minister to make his first speech what words did he choose did he rant and rave did he shake his verbal fists threatened storm he stood and he said and can you imagine. Can you imagine a leader today saying this on such an occasion? He said I have nothing to offer. But blood toil tears and sweat if we have an image of how Nazism was defeated. It is one of grim faced determination. Come Cold Rational. Planning endurance the blitz spirit fortitude quiet courage sacrifice and heroism saddened but hot tempered raging uncontrolled. Anger had absolutely no place in that battle somewhere. Inside the breast of every man woman and child who had to live through the horrors and terrors of that war that would set have been cold. Seething fury of course there was but they knew then that righteousness and Roth were of no use sense and sacrifice rationing and being rational yes that To be effective than to be righteous the winner is the side that is smarter cool-headed clearer in thinking planning and purpose rage is just rage. It isn't a plan. It isn't helpful. Doesn't scatter an enemy. It doesn't right a wrong. And then there's personal individual rates not in calls or against political or social evil but our rage yours and mine. Did you have check out? Google labs in the very early days of Google mail now g mail. These days there are add on extensions for the service but by then people wrote. Little Utility APPS. Said you could try out and one of them was the most inspired notion. I have came across. You selected a time period. Say between ten or eleven at night and nine in the morning if you tried to send an email. During that time window a box would come up on screen with a long division. Some and it wouldn't let your email be sent until you itself did it. Was that to prevent you sending drunken emails and it worked brilliant rather than divide four hundred seventy eight by seventeen or whatever he just gave up in the morning. You saw the email in your drafts. Mailbox gossiped with relief. Thank God I never send. That rage is just another form of intoxication. Really and I wish that simple it lap was still around address it myself if I had the time in coding talent and in such a way that could be used for social media posts and messaging as well as emails. I know that instagram is considering a pop-up. Are you sure you want to post that dialog box and maybe my wish will come true tweet. In Haste. Repent at Leisure has long been my watchword. Though of course being human and traffic I naturally overlook neglect my own advice. Old To regularly and being human and tragic I will tend to look to a convenient technological fix rather than making an effort to use my own self control display or moral sense but some solution is needed for anger. Begets all kinds of outcomes. That one can only regret. Violence is the most obvious and terrible. I'm not a competent person. I've never been in a fight. I would run a mile from verbal. Confrontation MIDLAND FISTICUFFS. But the red mist has descended over my eyes as much as anyone pictured myself responding physically and furiously to whatever or whoever has inflamed me. I don't like how ready I am to picture myself inflicting harm. We hear of some beast in the papers. A child murderer say and we imagined throttling the life out of them. Castrating them whatever. Vengeful rage is why we have laws and courts. Of course how. Many innocent or truly unwell people might have been lynched beaten to a pulp all stoned to death. Had We give way to a first enraged impulses? Did you ever see Fritz? Lang's fury his first English language film. I think Spencer Tracy's character is under arrest for a crime we know he didn't commit a gusty crime against a child. An enraged populace said slight to the jailhouse where he's awaiting trial. He escapes leaving everyone believing that he'd been burned to death. By the Lynch mob safely hidden. He plots his dark revenge and with the help of his brothers plants evidence that makes it because if he was quite certainly dead the town meanwhile has come to its senses and discover that he wasn't even guilty of the crime for which he'd been wronged apprehended and the ringleaders of the Lynch mob now indicted. I wouldn't spoil the ending which is fabulous but the point to the film is title Fury. It refers not just to the flaming rage of the mob but to Spencer Tracy's cold implacable fury. Well they're both seem to be inhuman and horrific love that film but of course it's a masterpiece and made in black and white and doesn't have anyone in into can fly make laser beams. Shoot out of their ass so naturally no one under fifty would dream of watching it then The now I'm getting angry. Steve Kerr down. You're listening to Stephen. Fry's seven deadly sins. I'll be back after a short. I mentioned earlier. That rage was a bit like intoxication. Sent me the suspension of judgment and reason the recklessness and unreasoning rush to action that each can propel one to suggest a similarity between the two. And there's another similarity suggested by this from James Baldwin. I imagine one of the reasons people cling to the hate so stubbornly is because they since once hate has gone they will be forced to deal with pain. Hate-filled anger can numb or displace deeper feelings of depression desolation. In doubt there's an argument that says don't give way to sorrow and dumb dispatch. Do not go gentle into that good night but rage rage and arm yourself for the fight. Rage can indeed seemed like an Arma. It's ADRENALINE RUSHES. Suppress pain and replace fear with insane courage just as drink drugs can do. We're all guilty of giving way too destructive rage. I'll tell you all. But maybe a small section of you listening have somehow transcended the frail era limitations of everyday humanity through rigorous application of Japanese Buddhist chanting stoic Philosophy Collini Yoga or a diet of CBD Brownies or maybe a combination of all of those. I am still at a lower level of being. I feel hip. Let me instance what I mean by reference to the motor car. I can't be the first think of driving as being revelatory a window on the human soul. I won't go into my long theory about what living working and consequently driving a great deal in the United States has taught me about the differences between the American British character. That's a whole other ball of wax or a whole lot. A load of waxy balls perhaps but for the purposes of today's podcast. Let's look at driving microcosm more symbolic distillation of our relationship with Roth. Road rage is a phenomenon that encapsulates is about the whole nature of the magma that seeds within US waiting to erupt. I'm driving alone. If someone pulls out in front of me doesn't notice me makes a turn without signaling slows down inexplicably cuts me up. It's astonishing how angry I can get you that you anus you own example cock. I will yell. I'm not so sick in. The head is to give the finger the wanker gesture or winding down the window and actually shout the words out loud at the driver who has earned my anger but inside. I really am furious. I really really want them to know how imbecilic well then unforgivably bad driver they are. How inconsiderate how us bubbling. -Ly incompetent that driving is part of that is letting them know how much of a superior human being I am. Of course how traffic aware how responsible how smart who what has really happened. A momentary lapse of concentration on the other person's part. Probably Unlikely to be much more than that. It's like a possible that drunk and capable just selfish and aggressive but no less possible that they've just had terrible news. Their daughters had an accident at school. Their grandfathers had a full something awful. That isn't their fault. Preying on their mind. We can't possibly know. Nora's I say most likely it was just a momentary lapse of concentration. And yes the sanctimony is self justifying voice inside this one wag a finger and say it's momentary lapses of concentration that calls accidents that run over children. That end lives. But come on Stephen. Have you never had momentary lapse of concentration fair point and when I have accidentally pulled out without properly looking around and checking the blind spot when someone has hung their? Hornet me to making just such an era as I am now being so high and mighty about. How have I reacted yesterday? Yeah Yeah Kenya hair on. It's not the end of the world so made maybe slow down for a second. Jesus some people how ugly we are inside so angry impatient unforgiving and judgmental of others had so pissed off at being judged ourselves on the one hand. The previous sanctimonious desire to make the other person seeing acknowledged irresponsible carelessness on the other. A snorting impatience with Intemperate reaction to arm steaks. Lighten up pilgrims. Nobody's perfect calm down. We say that would hate it if anyone said that to us. Yes walked hypocrites we saw. It's the same staying in the realm of motoring when it comes to the pedestrian driver cyclist walls. When we're in a car how we are pissed off by self righteous pedestrians who show released stride onto zebra crossings almost without looking just. Because they know it's their right of way who walk out in front oval behind our 'cause so close that they activate the proximity senses who trip along the crossing just as green is changing amber and red causing us after break can stop and wait for a whole new cycle of lights. Haven't they any consideration? No awareness on what about grim-faced hate-filled humorless cyclists who gloves furiously down at the bottom of cows. As If van mocked pens as we can tell from this scowls in head shakes the day thing. We drive as a role for cystic climate. Change denial lists but the moment we've parked cars and become pedestrians ourselves. How does that? Dr Not be aware that I'm trying to cross the road. How dead a Belch. Their fumes in my direction. Oh come the sunny day. We decide to cycle through town just as the doctor ordered and just as friends of the earth recommend brutal budging polluting busted Qasr. They know awareness to consideration. Incidentally while all this is actually true of traffic I'm using it as a symbol of a wider hypocrisies and moral in the moment we change tribe. We become the enemy. We hated yesterday. What's it all about. Why should we be like this well for an explanation? We we can look as is fashionable to even Lucien psychology and make guesses that might lead us to a more or less convincing explanation. Forgive me if as is quite likely you know far more about this than I do. Our limbic system are ancient lizard. Brain makes great use of rage to energize US and give us the adrenaline. And heedless courage to stand and engage with predators and those who wish US HARM. It was a necessary part of our survival equipment. We have the well known and described fight or flight. Response to threaten danger and went. Fight is chosen overflight than rage. Seems like a very useful addition armory we are infused with a fierce explosive energy that allows us to roar in the face of aggressive to frighten them with outbursts of fury. You can see it in our nearest relatives in the family. And then all manner of more distant connected mammals we detected in birds and reptiles to anyone who's seen a swan defending its signals or snake rearing up when trouble on can legitimately cool the response. Something akin to rage back. We developed over time into a unique species. Thanks to what many call the cognitive revolution which includes a rapidly increased and enhanced tool building capabilities the control of fire the unique gift of language acquisition and then the agricultural leap forward that led to settlement in what we call civilization from eight troops and bands of nomadic hominids to a unique form of social cooperation on close communist living bought the old survival oriented. Anga. Still there. It came out now not when physical violence in. Homs threatened us but when the holy objects of particular tribal clan were desecrated myths. Manners ways were disrespected. Autumn's flags and sacred symbols defiled. Even when people looked at us in the wrong way you disrespecting me on the killings and wounded pride pride again. The first of the deadly sins pride like an angry snake when stood upon deliberately or even accidentally could rear up and venomously strike if what we believe in value is assaulted. It's like a physical assault. As far as our glands concerned an anger that should find vent in bodily activity and exertion builds internally without release it poisons us from the inside but today count we are. Lay this dangerous energy this fierce and often fatal vestigial relic Davar ancient past. It's the Buhl in our China shop. The Rhino in our drawing room the untamed tiger. Who Comes to tea mostly? The raging beast is under control of courses. We go about our daily lives but the particular nature of the modern world social media above all has allowed it out. Let me feel unloved unappreciated. When not taken into account? When we overlooked and shoulder out of the top echelons of the group tribal clan and we Cima like a volcano until we erupt yes roth emerges when there is injustice cruelty and wickedness stalking the world to which brings us to that question. The difference between rage and outrage. What might that be? I wonder we are aware I think that outrage more than rage is the mood of the moment. The emotion of our age is outrage and outrage the Noun of causes an atrocity an abomination about barrick unthinkable horrific and terrible crime or the very least Soltan standards of decency propriety and are accepted canons virtue. Perhaps to be enraged is to be brought to a pitch of anger by something personal an affront to the self whereas to be outraged is to be pricked by fury against those more general standards of decency and right. I'm not entirely sure but that seems to be the feeling human decency and it standards can be outraged by an attitude speech or behavior but only the self can be enraged. Maybe you have a different sense of the two words and their meanings an ideal opportunity then to be in touch with at Stephen Fry on twitter or at Stephen Fry actually on instagram. Using the Hashtag. Seven figure seven seven deadly sins. Well we're in questioning mood. Multi wonder is angers opposite not apathy. Not meekness I would suggest not basivity or COM now. I think the opposite is laughed. The only reliable way I found of trying to shrink my own fury's is to laugh at myself so if I do get crossing the car. I turned the anger onto myself. But by twisting it into Self Mockery. I laugh at the cylinders. The self importance. The wasteful overreaction. The lack of proportion. Come Down Stephen Idiot Yourself. Who Are you basil? Fawlty come on now. When it comes white a world problems political horror as the LUTH's inadequacy and malignant fakery of our leaders then well neither rage. No laughter seemed the right response in Imola sorrow real deep breathing sorrow and feeble on my top very feeble attempt to access the rolling up the sleeves. Spirit the blood sweat toyland. Tears approach the appeal to reason than since the hope determination fortitude informed resistance and the long slows struggled to bring us all to us since his in that I fail and fail miserably but that is a matter to examine. I suspect when we come to next week's slug goodly Sin Sloth in the meantime thanks for company that dust and catch you next time if I commit. You've been listening to Stephen. Fry's seven deadly sins. Grateful thanks to our composer guy. Farley show is produced by Andrew Sampson and Norman Goodman additional episode. Information can be found at Stephen Fry dot com slash bananas skins. This has been a some fried limited production.
Kim Krause Schwalm - Why Writing Your Own Copy Is A Huge Mistake
"When you hire good copywriter, and maybe things aren't always going to work the first time, and I can go on and give you a million examples just that I know from like knowing other copywriters having worked at a major company hiring copywriters. Allot of big name cooperators do not hit it out of the ballpark on the first try, so it's foolish to like. Throw the baby out with the bathwater. Doing all these little things. You know so go back to them and have. This is where you kind of have that partnership. Is You know like give them another tribe because that second try sometimes can be that one. That like really works. Try you know. This is an intro intro intro intro. Flow chart with four. Joke. Hey do hi there. How's it going good? I feel like I. Feel like I know how to hire a Greek copywriter now. I mean you? Didn't. Know. I didn't. Seem shocked. No, I'm just messing around I'm pausing for effect to the. Audience is like. Why is he positive for effect? Becomes confused audience. It's okay. To confuse people I'd like to throw people off No today we did. We got a masterclass in how to hire the best of the best copywriters what to look for how to pay them How do you know how to compensate them and other ways? How to structure deals with meeting an ace partnership is a win. Win Throughout. Yeah, so Kim Krause. Schwalm was on the show with us and she's. She's got an insane. Just track record when it comes to copywriting and and beating a lot of the greats. I mean she's obviously agree herself, but she's like when she was just starting off, she tells the story of how. All these controls that were basically around in occurred control meaning this is basically the thing to be. This is the current winning sales letter the sales. What are they performing the best rate now here? Kim Reference controls a lot in this interview and she basically came in fresh out from her previous experience, but as a junior copywriter essentially. beat all these controls, and so she talked about how she did that, but more importantly, how you listener us to as these podcasters people talking to Kim. Hire people to do this for us because. You know. Most of us have have some experience of hiring someone else to help us with copywriting, or at least the messaging of what we're trying to sell out, and it's not that easy to get the right person that seat. Yeah, like if you're one of those people like we've been in the past the past us not not current past us. Past is the past and we're. But if our past us? We've always had this philosophy of you. Know what we should probably the copy ourselves because nobody's going to know our product as well as we know, our product and copywriters are expensive, so we're not gonNA. Pay Money to you know to have somebody who doesn't know our product as well as US coming in right copy for a product. If you think like that, you're thinking like we've kind of always thought, but after this episode we're going to think differently now and I. Think this episode is going to make you think differently about thinking that way. Definitely. Yeah, change her thinking and I think that I know the thing that resonated with me as a partnership, and there's so many ways to establish A. Just a long term, relationship and someone who can help support you in copy, and as a business owner were so we got so much stuff. I mean obviously endless to do list. If you just let them go legal work around the clock, and it's like okay, and then now toss in copywriting into the mix. Shoot now I'M GONNA learn how to write a headline, and how to write a lead in and all these other bullet points in value probably didn't count. It's like poof. That's a whole nother job right there. It's like e don't need do that. I think there's a ton of value. In learning, copy S, but I don't know if there's a ton of. What? I'm basically what I'm taking from this conversation that we just had is, it's probably not always the smartest move. In fact, it's usually not the smartest move to write your own copy for your own products, saying that I still think it's super super powerful to understand copywriting and understand his lesion and understand the principles, because you're going to be using copywriting and more than just selling your own product, right? You're going to be using copywriting if you're reading emails. If you're running any sort of advertising you know just unification. Communication through email like if we're talking specifically written copy like just through email and verbal communication and sales. They're all using this sort of philosophies of copying so I. Think it's an important skill to learn i. just don't necessarily believe anymore that it's the smartest thing for you to write your own copy for Your Business for sure, so on that point. Yeah Kim's GonNa walk us through how to find the right person, but also a lot of her principles as well and will likely bring her back on to dive even deeper into some of the you know a lot. Lot more deeper details of copywriting how you can apply it as well. Yeah, I'd like to bring her back in talk more about like copywriting principles and you know how to actually structure your copy, and for those people that are listening because they do want to be copywriters and write their own copy. I do WANNA get more into those sort of tactical elements in a future episode this episode we kind of stayed in the vein of hiring copywriters and bringing copywriters onto your team to help what you're doing. Sell better off here, but I'm looking forward to having her back. She'll be back. And she gave some amazing resources all at her. Shout out that resource because it's pretty much at the beginning of episode. Anyway, so We're taking notes on this episode like always, and there's a Lotta Knutson this one. You can get them for free. Within two weeks of the show going live at hustle and flow chart dot com slash COMP, C., o., M., p., and you can also text with your texting device. It's usually called the cell phone or smartphone I have mind labelled as such as texting device. You know Joe Joe uses a rotary phone. Yes, it takes a while to do this, but I have to rotary dial three, eight, four, seven, zero and somehow. Rotary COP COM, P Yeah, no joke I've seen Joe, try. He Rotary dials three four, seven zero, and then just starts yelling comp into the handset and he just he doesn't. Just like yells comp as loud as he can into the phone took. One day he'll figure out one day I'll send him some youtube videos. A flip phone I'll be happy with that I don't even more technology. So three four seven zero. If you take that number and the word comp also get the free notes so and then joined. The facebook group were probably will will likely have came in that group if she wants to be, but we have a lot of podcasts in that group seeking interact with them interact with US interact with the folks listening to the show low chart group. Dot COM com, yes, only one dot com 'cause Jones Saint Down with me, but it's flow chart group Com. There is a lag. All right onto the episode with Kim. Kim We are recording how you doing. I'm doing great. How are you guys doing good? We're all we're all toasty. Were released. Ninety degree temperatures. Yeah submarines here finally. Man and we're were just chatting about tram. Co., obviously you've props to WHO's introduced the genes. Mutual Buddy of ours and Justin got in Justin Yeah. Yeah have on the show, and that's like that's how I got on your email. I know, thank you, Justin. And seems like your emails are very similar to. Justin's as well where. Maybe I don't know mind tend to be a lot longer. Yeah Yeah I know. Justin's. What daily your office daily I'm. I'm inspired and sometimes it's just a whole lot. Yeah I was I was telling Joe earlier that they're kind of similar in the sense that you don't always necessarily have call to action in the email. Sometimes emails are just like here's a lesson. I wanted to share with you today. No caller action and show yeah, they're not all marketing. But, yeah, there's also some great opportunities to do other things, too. Yeah. It's weird that we have to highlight that because usually my. Emails now for marketers Oh there's always a purpose behind that you know like a call to action there always directing him somewhere, which is great now, but yes is valuable emails the ones. I do give a lot of valuable content. Let, you. Just, shut it out right. The beginning here work. Where can people get on your list if they if they WANNA? Check that out. Either to www dot, Kim Schwab dot com, and it's K. I. M. S. c. h. w. a. l., m.. I we'll make sure we'll make it up in the show nuts too so. If you're listening to this on the website. There should be a link. Yeah, I mean I go bike him crises Schwalm, but you can just typing Schramm. You don't have to type all that stuff in. Cool, we got the calm actually though. It was nice talking with you. This is our normal. He's back. You have an interest I mean Brian Kurtz. Yeah, you've done a lot of work with him as well I saw. You've done some work with a Gora and we're buddies with a lot of those folks, too, so it's just really cool to hear the tie-ins and you know use a copywriter you've done I. Don't Know How many you have a insane world dislike. You've had a breadth of industry experience. It's not like you've been in like one lane. You've seen it all. It seems like. From what you've done and the, it's got to be an exciting conversation around copy. General will make sure it's exciting. That's her job. I have a former life as a marketer to. Publish your. So that's how I got into this whole copywriting thing I never actually worked as a copywriter before I went freelance a few decades ago, I was always the marketer who could write and worked for a couple different companies, but it was those publishing. That was probably the big turning point for me in terms of really getting heavy into direct response, and fills publishing back when I joined it in a got us sound so old, but the early nineties it was when the whole alternative health market was exploding, and just taking off and I've been there about six. Six months as a marketer and they asked me to help them watch a supplement business, and so I launched, a business called healthy directions, and you know grew to like more than twenty three million in sales within the first three years, which is like eight million and today in today's dollars, just going to the back end like to their their house. You know inhouse subscribers to their alternative health newsletters and so that was just a lot of fun, so I've been like in the supplement business. You know since you know some of you guys were even born. Hey. I'm really excited and really passionate about alternative health and I have done a lot of other things, too. I worked in some other areas of fitness. After I launched the company I worked with actually directly with Jay Abraham some his newsletters I worked with Toby Smith. Who went on to? Do his own investment staff, and then I I finally decided just to take the leap and I've worked with all these big name Greece copywriters over the years and just saw while they live a great life they work like. Twenty hours a week and they have all the sensibility. They make all this money and I think I could do it, and so I took the leap, and never looked back, and it's been now a little over twenty years, and you know. I've I've I kind of just to give you. The the bigger picture of my job was that the reality was it twenty hours a week for you. Once you got into it and. Or. Was it like Oh wait is more to it than I. It took US years, but yeah so I got to the point of So. Do I. I mean the time I was. Phillips I mean way back. This was like a ninety eight that I left filters publishing I was making like six figures, even that Michael's making Kim plus a year and so to walk away from that job was like you know a big leap, but I was able to do so I had a retainer arrangement that the I like the first six months. That was guaranteeing me. Me Like ninety percent of my salary, but only take half my time, so I was doing that right out of the gate, and then I just started having more clients to me or people that I was referred to, and so the first year I made like fifty percent more and probably worked. You know thirty five hours a week. I had a full time nanny 'cause I just had my first child while and So you know, it's nothing like having A. I, don't you guys Priam dealt with this yet but women. You're paying a ton of money the somebody to come to your house and watch your child like I would go to. My office has been she got there. I just feel like nose to the grindstone. I was so productive I get so much done because it's. A hey you know. I'm paying like a fortune for this. You know this nanny and so yeah. I I worked pretty hard, you know, and then it was like it was like the best of both worlds take breaks that could be with my son I can take him out for a walk or whatever but yeah I did that in the Mike I had a second child, and then like my kids got a little older, and then it was time that they were just in school for like maybe six hours a day like the primary. You know whatever preschool whatever on. And so by that point, I had gotten to the point where I was writing promos where I had royalty potential. We're going to talk about that a little bit later. But that allowed me to create streams of passive income, and so it just got tweet that I just kind of simplified my life and I dig it to the point where I was working maybe twenty twenty five hours a week, and I was making significantly more than I was at my six figure job at hopes, and and I was just working when the kids were at school, and then I was just mom, the rest of the time in doing all the MOMS stuff, and it was just wonderful I felt really lucky that I was able to achieve that elusive balance and have. A satisfying good paying career, and but like it was I wasn't doing all. Nowadays because my kids are both like in their early twenties, now delake nowadays. It's like everything like twenty four seven. You know but like I just I literally like have smartphone back then. Everything would just be okay. I'm Don. It's three o'clock I'm picking up my kids, and then I got take him the football or soccer, or whatever the heck you know and. So it was great so I did that for many years and I did really only work I twenty twenty five hours a week for many many years. I mean that's a great I mean I kid on Halloween? So our first baby and my wife is experiencing exactly what you're going through where we have. It's sister, so it's a little cheaper than a super expensive nanny. Still like it's a constraint and I feel like this constraints like I. have it as well not as much as her but of a God. It's been helping me so much just to prioritize. Prioritize what I'm doing. Set up or streams of income that don't rely on us doing the work like actually manually, so yeah I mean I think. It makes us very focused on how you run your business, and now that my kids have you know independent or in college or whatever it's like I'm like I'm not nearly as good as I was like my so. Why is it taking me the line to get those done? And why am I working at ten o'clock at night like it's nuts weird when I had more the constraints with the kids like I, actually in some ways I I mean I'm focused I'm definitely focused on doing a lot of different things, but you know it's just it's different. You know because you kind of when you have those force constraints, you have to get really focused and and yeah, yeah! I feel like we live in a world to worship so much easier. She could distract it now than me twenty years ago, you know. Kinda wish. It started twenty. Other than now just for the constraints, but it's all good. We're dealing with especially with the current news cycles which we won't get into now. Today, but. Yeah let's hope let's hope is old news? A few weeks from now. True. Lender. Yeah. Well, let's. Let's get into the copy stuff what you're doing You know you help a lot of clients. You're obviously helping out a lot of folks to. Become better copywriters and we were chatting about. Preach at before recording is helping folks who? Might have issues hiring the right people, the right copywriters, or even understanding the reasons why they would do that in the first place, sure so I don't know where we start there, but what's I guess the common issue when someone's thinking about copyright hiring someone or maybe just approaching. Hey, I want to improve my copy. What do I do? Right not so much. You improve your copy. You want to improve your sales results, right? Now that you're whatever it is that you're currently using. It Ain't getting done, right. So you know and You know coming from the background I came from which is trauma a major direct response publisher? You know at that time Phillips was probably five or ten times as Bigorre was at the time, but you know again Gore has a Gora has similar philosophy said it's boardroom where Brian Kurtz was a obviously for many years They always had the attitude of. To be constantly testing new PROMOS, we went to hire the very best copywriter as we possibly can, and we wanna pay them as much as possible because of we're paying them alive. That means we're making a lot you know, and that's like these. Some of these royalty originals come in where I mean I know. There were times for you know as probably cutting like a three or four million dollar. Check to Gary, Benson Bango or you know people like that. You know just for royalties for massive mailing. By Making Fifteen or twenty million? So you know they always they like. It was a good fine like if they're paying a lot of the copyright, because they've got a really successful Promo package that's kicking butt and making the company lots of money, and then in return and got him out I don't want these numbers to scare anybody away. 'cause no one's making like three or four million dollars in royalties per mailing these days right, but but you know when you when you when you have a win, win kind of baked into your copywriting arrangements. Is, a whole different thing is really more of a partnership. There's an incentive to you know. COPYWRITER has a stake in just doing everything they can. They're not working. I know when someone hires me. I'm not working for that Fi I'm working for you know maybe the hundred thousand, or plus you know two hundred thousand, plus hopefully in royalties over time that that Promo may bring me right here the band. Yeah and I know not. Everyone is GonNa. You know a huge winner I mean. I have a pretty good hit rate, but like no one's no one's batting thousand. And every single one's GonNa. Be Huge, but yeah, you're looking at you. Know what I need to do to get that big winners. You put everything into it. And then when let's say it becomes a winner, and it's you know they're using it and then six months or a year later, the lake, a starting to fatigue, a little bit like all good promos. Do you know I'm like? Yeah, let me let me add it. Let me do headline us. US when we do email, whatever and I'm not charging for that kind of stuff because I I'm your partner and I have a stake in keeping the sing going or let's test something. That's GONNA, boost response, or whatever so you know that's kind of what you get when you work with a a more seasoned copywriter, who you know has a vested stay in your success of your Promo in the success of the Promo. They wrote for you. So and I don't think a lot of people really see it that way to see. Oh, it's like four percent or whatever it is, you know of my sails like that's like an expanse, but it's not because like again like it's. You know you're going to be bringing more sales in and you know if you are able to like, you have a successful promise. You can run it to more. You know list or run more ads to win more traffic to it. ETC, like your sales are going up, you know more than proportionally. As a copywriter or has a business owner winter some things that. Maybe as a copywriter like what would you look for as like an ideal partnership like? Are there certain things with their offer that you want before you say yes, and this is where I'm kind of framing for the business owner like maybe they can prepare themselves for. E type copyright southbound. I mean there's definitely I mean. A lot of copywriters will take a wide range of projects on. You know. It's not always the same list I mean for me like the best bet for me like would be. You know if I was picking and choosing I would be looking for maybe two things one is this is a proven product. Have you actually been successful selling it versus a completely new watch? You know I? Definitely do launches all the time like I. You know right the first Promo for brand new product and. and that's fine, but you know sometimes I if you're going. If you looking at it like as a you know this is going to what's going to give me the best Roi on this time slot on my schedule versus something else. It's like well. This is a product that's been proven to work, and the control is really fatiguing, so then I know okay. Good I can. It'll be something that's beatable rather than Oh, it's like kicking button. You know it's like Oh God like. Do I really want to go up against something? That's already kicking. and. It's funny, 'cause I remember Gary Bends Anga. Talking about this very topic when I went to his been swimming and one hundred seminar. You know so even like the great copywriters kind of look at those things and then you know, are they? You know back in the day you know. When direct mail was huge, you know most copywriters were including myself and still am compensated in terms of royalties for peace nailed because the bigger than Nellie. The more the better the promo, the stronger was in terms of its responser projected response. You know the more names accompany could safely or profitably mail, and so you know they're able to do a huge roll out because. I was just talking with a potential client who somebody I used to work with Phillips just earlier today and she's like. Yeah, know we'd have a just okay promos even now with wreck Melles, you know we're able to mail like two hundred three hundred thousand names every two months. If we have a strong one where mailing half a million, an every two to three months, so if you're getting a royalty of you, know three or four cents a male than you're talking about A. A. Big Difference you know can again. This is where the incentive comes in right so so yeah so I would look at potentially okay, so are you already generating sales with this prophet product online or you know? Are you mailing Alana names regularly and so or or with other products? If you have that are successful, you know so then I can kind of gauge okay, so it might be x amount up five, but then here's the potential you know and so. If I if I was just looking at that, but again, there's a lot of a lot of copywriters who? Like. Working sometimes just a different you know like a different range of clients are not always GonNa have like Oh, it has to be a certain threshold Sometimes, it's like maybe they really buy into. The Passion that you have or the market or the product. They're willing to take a chance on something that they think they can make it into a big opportunity for both of you. Yes that's. That's that's really, do you. Because we we were chatting matenaer chat, and before with you about how we've run into hiring copywriters that you know just don't pan out how we wished it would have, and probably because of our lack of wanting to invest more in them, or maybe build incentives like you said royalties, and maybe some extra things. So. Help us out. I. Get. You get what you pay for. We all know that's sort of one of those things now now. That's not to say that there's a lot of really good upcoming. copywriters been been mentoring some myself, and and you know not everybody you need to pay huge dollars for, and you can get to really good copy you know I mean. I started out like obviously not making you know what I've made in recent years and you know. People saw me Oh I remember once. Somebody said he know you're like this what is she? Call me like a hidden gem or something and. And I felt like I. was just like this dusty old thing like an antique shop. Somebody like just picked up. You know this one's kind of cool. For off. Maybe that's what she. was kind of a weird. I, don't know I thought a little weird about it, but I was like okay. That's fine, you know. Like but anyway, but she then she decided to give me some more opportunities, and so you know I was able to take these small projects like you to page renewal, letters or emails, or whatever and really do very well with them and next thing in other like well. Let's give her chance at one of these big projects you know, and then within a year, so I think on my second try I jim rats. Rats and I've ever heard of the late Jim rats that he was like. Oh, great copywriter! He was legendary, and he had the control for their flagship financial newsletter, and here I was this little upstart, and I was able to beat him and and then as soon as Brian. Kurtz heard that I had the control for this product and had be Jim Roots Heasley was higher Kim to write a boardroom Promo and And then I went up against Paris on Propolis, there was some seven year control for tax hotline, and then I ended up beating his Promo and and I have the first female copywriter to get a boardroom control, and so, but it all started with just being a little diamond in rough that somebody said hey. She looks like she could write some good copy and you know so I. Guess for those kinds of things. Things you WANNA look at is if they haven't written exactly for your type of product or even the type of Promo that you want them to write like get some samples of their work, and you know and I always tell other copywriters starting out like into the best way to start is just start. You know getting some paid work. getting some samples in your portfolio and it don't necessarily have to be exactly. You, don't say oh I only right through the. Huddle owners who live in San Diego Niche. Like sometimes people just like want you to go so micro, and that's crazy especially. If you're just starting out like I would write for pretty much everybody in anything. Almost you know what I was starting out, but I think it made me a better copywriter because I wrote such a wide variety of. Again, a lot of it was in health financial because of my background, but you know it, it gives you that flexibility and you know because you realize to like none of these two products are really exactly the same and you don't WanNa. Take a fill in the blanks formulaic approach to every single promo. You know so. I mean I could go on on about that topic, but yeah, so that's kind of how I got started and so things you would look for is look at their writing. Look at their portfolio and Kinda. Just talk to them and just are they person who? Is really passionate lake very curious, do they? What did they strike is comprehensively. Put the hard work into the Promo. Yeah not not to get too granular here, but when you do get samples. What kind of things are you looking for? Inside of the samples like if if we're somebody who maybe isn't well versed in copywriting. Reading a sample of somebody else's work. What what kind of things would I be looking for? It's a good question. I mean one thing you could do is just read it cold as if you were the prospect like does. Does the headline grab you you know? Does it make you to read further you know? Do you find yourself? You know reading it and not getting confused or lost I. Mean I had? I've had the experience of having you know Parasol Propolis who I just mentioned earlier, but he copied chiefs all the copywriters, who right for one of my clients, and so I think you told me once that is. He just prefers to read like. Read copy that he's reviewing like at night. Maybe you know when he's Kinda sleepy maybe after a drinker who knows you know and does it like? Does it still grab them? Does it like, does it? Is he able to follow it was. About of his own head, almost like A. Little different than prospect be able to look at it called. I know it's hard like you're. You're a business owner and you know sometimes. It's the hardest thing the write your own copy immune I have. The experience is sharing with you having my own copywriting programs. Something I'm just like Oh. My God like it's so hard to to just write my own copy other people to write it. INTO THE PROGRAM Because they can usually take a fresher approach. The night can yeah now. That's something that we definitely struggle with ourselves I mean Joe and I both studied copywriting quite a bit and we can look at other people sales letters actually give like pretty good feedback on. Here's where we make some tweaks. When it comes to our own sales letter, we struggled like crazy to to even put the first few sentences on the page. One thing you could do now. You mentioned it is and I know there are copyright who do this is. You can ask them to just do a critique of your current control, and if you like what they say, maybe you're like. Maybe this is a person you. WanNa hire to do to do a whole new one nine. So that's that's actually probably a great thing and we've done that minorly, but without like really a real process of motor doing, but yeah audits or critique like you said I, think that's one of the ways to see their them as a character like how they work, too, because we've had some issues of copywriters, kind of falling off and not. The, literally just falling off in like not communicating really Dang it. Like that let's talk about how to solve that real. Quick now to. It's my getting on my list again, but my current Freebie when you get on my list is what I call. The a-list copywriters Promo checklist. and. It's actually five checklist in one Like there was like a start kit. Know one for like getting copywriter started on a project. There's a research checkless, but there's some for like the Promo for each section or the Promo like can actually help you as the client. Evaluate like the headline, evaluate the lead. Evaluate the body copy. Evaluate the clothes you know because you could just go through and seat as it check all the boxes right, and then there's like a final promo checklist which you know, a covers a whole bunch of other things, so I would say grew you get that free checkless? I should be charging for talk about it and In fact, I might not get it. Get great required. But yeah, used fat, and and that might lead you to some things. Evaluating the copy and then. To say something else and now I forget other one was about having them draw like. Falling off them, not following through. Yeah, so I guess the question in that case is. How are you paying them? Are you're not paying them one hundred percent front or you? Know. We've never done this case. Case Basis I think the one that you're talking about I can't remember the guy's name because he fell off, but It anyway. So. We basically were in conversations with somebody who is going to do some copy for us. We actually never got to the point of making agreement with A. Specific one but I know. Yeah, it's it's kind of happened. In numerous fees is but I guess if you have any good principles, our best best practices that. If he just go. I'm not saying this is what you guys did, but like if you go back and forth and back and forth on. Like I. Don't know to me. That would just be like a yeah like I don't want to work these people you know, so you know again it. Kinda comes down to like you. Get what you pay for I'm not saying that you should just. Be like prices. No object on I'll just pay anybody you know. Twenty thousand dollars writer prompt Mo- I. Mean You Still WanNa? Make sure you're getting. You know something like a good value for your investment of you know me, you know that's a big investment whether it's two thousand or five thousand for a lot of small companies investment, so I think you would look at you know trying to you know have have a fair deal that you're compensating them. Well, pay them you know twenty five to. To fifty percents up front, depending on what the situation is I, mean I. I've always gotten half up front just a book slot in my schedule, but I'm. You could have a phase where I know there's companies. Do those and I I personally kind of drives me crazy, but you know you could just maybe do a quarter upfront, and then maybe they give you some sample headlines or some kind outlining copy, platform, document or something so that you Kinda have maybe some different steps of approval built in. That allow you to like. Maybe it was the first time you're working with a particular copywriter, not like somebody that you already knows like established with a hundred different controls controls but like you know that could be away to maybe minimize some of the risk and. Kind of go through it that way, and then they have Kind of some. Bilton deadlines, they have to meet. Milestones that are holding them accountable. Yeah, right in. Saying that could be one way to do it and But most I mean again most professional copywriters. You'RE NOT GONNA. Have that situation I mean? You're going to agree to a schedule of front. You're going to hopefully put it in your agreement I. Mean I always put my rough proposed schedule like any kind of agreement. Her invoice said everybody's on the same page and. So make sure you have all that mapped out. The the other thing that I've run into in hiring copywriters in the past is I'd love to hear perspective on. It is in my opinion. Almost copywriters being almost too stubborn with the voice that they want to use you know we've had people copy for us in the past. We read it and we'd give him the feedback that you know this isn't really. This isn't really our voice. This isn't really the way we'd want to word things, and then we'd have the copywriter. COPYWRITER come back to us and go well. Do you want it to sell? Because what I wrote is what sells right, and so there's this kind of debate between us in the copywriter of like. Yes, maybe this is what sells, but it also doesn't really feel like us. We're kind of uncomfortable with the wording. And I've had that sort of back and forth situation in the past where I butted heads with copywriters, because they wanted to write it in one way, but I kind would have preferred it being in another way. I'm sure you get what I'm saying, but why do I'm just trying to look my jaw up off my desk. Crazy for copywriter to be like that I. mean especially because like you. What are you guys? Are you selling from his based on your personality and your your your own personal brand right for the most part? Yeah, and we're talking more like past case scenarios. I mean right now. We really don't have many offers that are ours. That were putting out into the world. Most of our revenue comes from affiliate, marketing and sort of jv deals where we're kind of more behind the scenes these days, but in the in the past. Yeah, it was like Info courses, or like agency services or things like that, and there was a brand element like. Emails so we're just trying to keep it congruent. That was the only also so maybe that you add that. I was to how you evaluate potential copywriters, because you know you want copywriters who have had to write in other brands voices in the past, and there is a whole skillset to that I know a friend of mine. Abby woodcock created this whole thing I think is called Codex. Training and it's a pretty high dollar training that copywriters can go through, but I know a lot of people who've done it and. allows. It gives them the tools like how there's whole systematic approach to incorporating the brand voice or the spokesman voice, but I mean even going back to my Philip publishing's days when. We had the big brand person for the alternative health newsletter was Dr Julian Ticker and you know so. The newsletter came from him. It was written by him, but all the stuff we sold on the back end, including the supplements was very much his brand, and and so we were incorporating his voice like every little in house. We wrote a lot of the copy. You know that my team and it would be you know sales, letters and stuff that would be coming from him, and we always incorporated his voice that had to be on brand I mean it was like a basic of marketing. Communication was once a brand manager previous company so I'm. Just Kinda drives me. It makes me especially in something you somebody selling a or people buying something based on that person like I can't think of anything more important than for not just sound like everything else out there like some generic marketing voice and I mean to be fair and in. It was probably just the fact that we were kind of. Price Shopping copywriting. At the end of the day is probably what it comes down to. You pay for WHO said that. Goes. I know you said it a few times here. And pound foolish. But I think it's a struggle that a lot of business owners. Have with. This is to know. Understand the value that a really good copywriter can bring to not only just a promo, but a business overall yet and I think that's the big I know that was our issue and that feeling. Maybe it's this isn't a partnership to transactional aren't going to get a sales page, but like you've been mentioning Partnership Building Incentive. Partnership. I mean no one can guarantee your results like somebody says I'm great you something and I guarantee you know her. You can build in something IMF is not like this. You know huge royalty deal you know, but you could build something in like okay. We're going to hire you to do one version, and then we're GONNA want may be two possible test versions. Maybe we'll do those after we do the initial test or something you know May when I say tasks like maybe two different headline and leads, and you know you could either have them provide those along with the initial draft or you. Could you know say we want to test it with this? This one but them we may come back and based on what we learn what you do. Another one you know in the majors include that in the whole deal because I'll tell you I i. mean I did almost I've done a whole presentation on this once and I actually have a whole may I course I talked about this, but you know I, and I mentioned earlier how I got a control early on where I beat Jim Richardson and another one where he beat parasol populous, and then after that I actually wrote my first help supplement of promotion and I will say in like Magalogue right long form, and the first one of each of those. It didn't work, or it can either bombed, or it came close to working, but not quite right, and had the client, and I just sway set up. Forget it and work la La La. But no like everybody you know because i. I had an incentive. You know even though like not going to get the royalty I received. The Promo does work ahead inside like well. Let's go back and try something else or the you know the client you know to. Their credit was like Yeah Louis. Give you another. Try Right so the first time. It's kind of a funny story, but like when I wrote my very first financial Promo and this is for a fairly big company and I thought you know what I'm GonNa. Take this. Maybe it's a little cocky, because unlike young arrogant. Not here can be you know what I? Didn't know any better. Was You. Know like I'm GonNa take a fresh approach. And I convinced him to let me put this Zoa monster on the front cover, and it was like the headline was something like the change monster that the economy and I. Kind of intriguing, but it was going to begin Jim ruts and the control it went up against he actually had put a presidential seal on the front cover and looked imagine it looks like a special white. House report, and it said something like what I forgot to tell you before the election, those George W Bush, was president, and so that was just like that just killed it right against a dinosaur. So. Mine did not do well, but then they. They hired me six months later. Said you know. What can you right? And they paid me a full fee again like write a whole new promo and Blah Blah Blah because he likes your Kaba just didn't work against Jim. Rats and so I did it again and I took a a whole different angle, and I made it up more like a issue with like an actual issue, and all this stuff anyway ended up beating Jim Routes on the second try and kind of same thing with the boardroom folks when I got my first shot to go against Paris's control I kinda. My headline was a little too clever. Everything else was great having a little clever, it came close. It might have actually tied, but you need to be like fifteen twenty percent ahead to get the new control with boardroom back then, so they gave me another shot. Like what can you do another tests on my short? And of course? I didn't charge for that. I'm like yeah, let me just I got a new headline new lead. Put that on. Everything else was the same, and I beat them on the second try, and then with that first nutritional supplement promo that I did the first. First shot like I was like well this pro, this product does everything it does like this and this and this and this and it went out there and you know of course at the time like that kind of stuff wasn't working. It was more like as joint pain thing, or is this a memory solution in people wanted like a specific solution, so I went back on the second. Try and a client. Pay Me more money to just kind of do a complete reworking and I I decided to position. It is a joint supplement, and that thing mailed does a control for like ten years ago yeah. So these were all humongous successful promos, but like it was the first try like either bombed or just you know really didn't quite work, and then didn't beat the control, but then it was going back and doing it so I guess against another lesson is like when you hire good copywriter. Maybe things aren't always going to work the for I can go on and give you a million examples just that I know from like knowing other copywriters having worked at a major company hiring copywriters. A lot of big name copywriters do not hit it out of the ballpark on the first try, so it's foolish to like. Throw the baby out with the bathwater rate. We're doing all these little sayings. You know so go back to them and have. This is where you kind of have that partnership. Is You know like give them another tribe because you that second try sometimes can be that one. That really works third. Try You know we'll look so? That's why I think it's resonating at least for me because of all the other. Times? We've taken a hack copywriting and you know it's like we need someone else to. Because we just don't have the time where we think they could do it better than us, and then we don't give them a fair shot to try to actually maybe learn or voice or learned. What's what's working? What's not I mean? Like nothing you're. You can't expect an amazing result out of the I go every. We've also we've also shopped around copywriters in the past. We've sort of priced shopped a bit I. Think is is a big element of it, and you know we. We've talked to some of the the the more you know, quote, unquote like Alice copywriters, names that people all know and stuff, and there's a definitely a sticker shock element when when they first bid you, you know the the copy project, and it's a sticker shock that comes prior to like even knowing if we're going to get a result so I think there's that mental barrier that we've always struggled to get over of like. Okay. This person I'm just I'm making up. Up Numbers, okay, this person wants like thirty thousand upfront plus ten percent royalty on the deal. Well shoot. That's that's a really really big number, and we don't even know for sure if they're gonNA. Drive results for us and so I think it was like a mental block there that we've yet even to this day to really get over to jump on board with the a-list higher ticket copywriters. Yeah, and you don't necessarily need again. If you have a business that most I don't even know how big your businesses, but let's say it's a two million a year, business or something. You know that'd be like living in a house is. Worth about two hundred thousand dollars, and putting on like one hundred fifty thousand dollar, edition or something you mean like you. You mess me, you may not. You're not gonNA necessarily. Get a big enough Roi potentially. Again it really depends like you could have a product business two million, but it really could be a twenty million dollar business, and in that case hiring making that one big investment in getting that really great copywriter that could potentially really leapfrog your business. I think it. Kinda depends on your situation. I mean like you speaking of Jim Rod on forget when he wrote a promo pipe was like fifteen years ago as a legendary direct mail pro with the headline. Read this or die. Believe it or not, and you guys, are you? Familiar yeah, worth cutting, but I remember when that and is when you know. Direct mail was in its heyday but i. mean that piece was so strong that was. Like. It was healthy. Directions that or Phyllis publishing that was mailing it from one of their health newsletters, and it brought on like one hundred thousand subscribers like within a year, so that me naked built an entire business because they also had a whole back end supplement business, which I also helped him launch, and so that you know like bringing people in at like an average of you know maybe. Maybe seventy dollars for subscription, but then being able to sell a good chunk of those people like several hundred, if not thousands, ours or the supplements and I. That was a huge business, so if they paid him, I think back in back then like I, think Jim Rats would charge like a hundred thousand dollars to write a problem and I think he might even gotten royalty on top of that, but. It was worth every penny. Built like literally like one hundred million dollar business out of that investment, but that's key. You said the whole back in there. You know it's it's. If this only focused on this front in product just understand the implications of what more customers will do for selling repeat customers. Yeah, you know it's interesting. I did just have a podcast interview with our friend James Trump. Go that we were mentioning earlier and it's funny. Our whole topic was completely different. Topping you what we're talking about today. It was all about that whole back in and and just maximizing that because I mean that was sort of the background I came from was when I went to Phillips. It was all a what we do with this whole back in and. An now that I've you know for years of been that Unicorn, net can write the acquisition. Promote that successful which you know, a lot of operators can't really do. That's what everybody always comes to me for and then. I just see like some some business owners, not all, but some are just so. Focused on bringing New People in and just churning through new customers and they're not. They're just ignoring this this huge back end. They're not. They're not nurturing those people. They're not thinking about what next can do. They want to buy beyond the whole funnel upsell thing which. I think can be a negative when it's not handled as well as it could be you know having the short-sighted vision of Lemme just Max out everything. I can get from this person just because they click the button and leave them feeling like Oh, my God i made some horrible mistake. You don't to start the relationship off wake that but yeah like you know back in the old old school days like we would get somebody to buy again. It will be through like an insert in the newsletter, or whatever kind of mailing and then we always found that they buy like some kind of bounced back in the box and then we'd. We'd all something within the first ten days in the we'd get like eight to ten percent response from that, and while they were still hotline right so the hotline period, and just at that time of ordering. There's a whole period of time like in that first thirty days. I think are really critical, and I'm not sure very. Many marketers focus on that. Maybe we talked about yet. I've actually never heard of that term hotline I? It's an old school. You know it's like I mean it's not like it's that old school. I mean my God. Teen I mean I'm sure there are. Companies like okay so I just like three or four years ago, I. There's a Guy I know he's. He's super. Old. School is what he's been doing like. He does like newspaper ads, and he sells like these vinegar books, and then on the back, and he has like all these little honey vinegar. Silence on all these things that he's never really done a lot with. He's Nice, little business, but but I. Just I just consulted with them for free. You know just because he's like. Like an a mastermind that I'm in, or he wasn't the time and we just had a few conversations and she somebody I was coaching as a copywriter that I was thinking up to help him out with some copy and and so I mentioned this whole idea like you know. Why are you like sending people a mailing to introduce this product? After they buy the book like send something within the first ten days. And he was, he tried it, and it's like Oh my God like. We did that and I and there was another thing to like have a stock up. Have people buy more of what they've already bought? which know Justin Goths talked about and other people like up else, but you can do that really at any time with your with your buyers, one of the things I. Did you know back when I was at Phillips? There would be times where they would literally call it. Dash for cash. Where company president be like okay, we're big. Come up with something you can before the end of the quarter to boost the boost revenue or whatever we call it dash for cash. Five ideas to bring in more cash, and so I with this idea like. We had all these people buying you know supplements which are obviously a consumable product, and we try to get as many people to go on auto ship, and not everybody wanted to go on the ship or stay on auto ship, so we'll list a stock up sale and we. Put like a seasonal thing on it like stock up for winter stock up for summer. What her and just brought in like? With one little mailing list like three hundred fifty thousand dollars. and. It's funny, because like like fifteen years later. There's a woman who lives in my neighborhood, and she works part time for the company for directions and all. She does a stock up mailings. One summer, she hired my son to Babysit or kid. I'm like right. It's all come full circle. The stock up million get created her job and now she's got a job for my son. Is kind of funny, but no, so anyway. I had told this guy like you know, do a stock of mailing and he's like he was so happy sent me a check. To. Pay Yourself whatever you know. But you know and I was able to just take one of my old stock up mailings and give it to the copywriter I coached instead here just of follow this, and she wrote it, and it worked great, so there's a lot is much more simple. Copy that you. You know. You don't need an a-level copywriter to do this back end stuff and there's so much money in it, and there's a lot of opportunities for a lot of companies, and you can get like a fairly junior level copywriter who can just? Just, knock the stuff out, and that's basically how I got started. I was doing all that for the first couple of years. People I know she's doing some nice stuff and we'll give her a shot at something bigger, you know. Let's actually interesting. Because I could be a way to get a little warmed up to hiring a copywriter, it could be a junior copywriter. Yeah, get out lesser lesser investment up front. Maybe there's a maybe there's more perks incentives built in because you have the back in deal with and There's that could be very interesting because it's kind of just found money at the end of the day. It is, and you're not getting to it. Yeah, I. Mean I think that would be? That would be a top top opportunity for any business. Look at is. And then bringing in a copywriter, you can write a simple one page, two page, letter or email, or whatever it is, and you know just bring the money in him. That's much lower risk than it's much much harder to get somebody who can who will buy from you for the first time with cold. You know cold list or whatever, and that's why people pay you know the A. listers like. Like me a lot of money, and I said you know we become those UNICORNS. That can do that because a lot of people can't, and it is hard to sure you bring on new, people and obviously both are vital to any business, but you know I worked with way too many companies, especially the smaller companies, but even bigger companies that just there's so much emphasis just on that acquisition acquisition. and not building I mean like a real business is the customers of by from you again and again especially, if you have a consumable product, I mean you're absolutely crazy if you're not and it's funny, too. Much of this gut. You know inculcated into my head because you know coming from a subscription business like a publishing company like Philips. That was all around me like we're in the business of getting renewables and this and that, and so when when we were getting ready to watch thousand directions business I remember having the company president. You know grilling me okay, so you know because we're like. Oh, we got this little. Get the copy ready to sell. Okay, so, what are you GonNa? Get an order second time you after that. That it was like Whoa Whoa we had to have it all mapped out. Have everything set everything in place for that first order in like boom boom boom? Go right into the machine and you know and again I don't think a lot of this is think about it that way. Yeah, no, it's not actually had a conversation. Just you know prior to. We record another podcast and. His emphasis is on the back end the whole model around it, and that's actually what you're saying. NOPE, Perry! Marshall, you reference over there. He has this whole Espresso machine concept where it's like they're always going to keep percentage of your customer. You're going to keep paying for more expensive things being out giving them offers. I liked that and and that's a good way to bring a new copywriter. Anna tested out and. And another thing, too, is you can also you know maybe work out arrangements with other copywriters to copy chief? You know for you because I think that's also worth. Sometimes things go awry if you are busy business owner, or maybe you don't have a lot of experience with copy, and you're the one or maybe you fancy yourself to be a good copywriter, which sometimes can be conflicting because you think your way is the best way and that yet you hired this person to you know figure out the best way right and. That can be an issue so sometimes. It's better to just sort of separate yourself and. Maybe you have someone come in and kind of copy chief and managed that project for you know better how to work with that copywriter and making that process. Go more efficiently and. Yeah, like a project manager for copy, essentially project manager, but also someone. Who Will you also have this two? It may narrow people. I've done a lot of work. You know in the past like book launches and Stuff for Dr Mark Hyman another people and. They will bring it I. Actually a couple of people who do this who I could highly recommend that. Are you know for higher project managers, and they just take over. They handle all the creative like they will manage select. The copywriters designers is that they'll get at all though you know what I mean like. They'll take that off your plate and it's almost like having you, but you only need him for a like. Like having a part time basis, you know having a a solid marketing manager or project manager who can like handle those things, and sometimes that's better Kazoo much more experience with. Had you worked with the copywriters and had you you know? Keep things moving along. You know because you can get. Things can can just get bogged down. I know how busy I get I'm sure you guys get busy in any business center? So. And and then that prevents the thing from the project from actually working out, and in our case, sometimes it prevents us from even pursuing copywriting, even further hiring someone because we're like I don't want to banish another. Time but like you're missing out currently. Yeah interesting. I'm curious when it comes to like the cost of hiring a copy. Are there any sort of rules of thumb or anything like that that people can follow as far as like what they can expect to pay for copy what they can expect as far as like up front cost versus royalties like you. How how? How does somebody know that they're going into like a copywriting agreement than in? They're getting like a you know a a decent price. They're not. They're not getting. You know they're not. They're not getting robbed by. Basically you know what I mean. How? How would somebody go into it and know that they're paying a fair price for what they're getting with the copy? And then you know. There are some people who've done some pricing guides out there I know Awa has put one together. That actually could be I. Don't know if it's something you might be able to get it for free. but it it breaks down like all the different types of promos. And it gives ranges, and the Rangers are quite. Broad, if I recall Selena the Rangers are GonNa vary a lot depending on the experience level of the copywriter. You know and their reputation. So is there any like? Is there any like you know if if you're willing to give like this amount, upfront than the percentage should be this much for you know. Is there like an sort of sliding scale on like royalty versus upfront kind of thing so? I mean the royalty deals that I've done are generally. There's a flat fee for creating the Promo and then there is if it's like an online promo, it's like a percent of gross or net sales beyond that, and it's you know it's a single digit number. It's on some huge scary number rain but yes, so that might generally be how you would structure and online, and isn't be only for a long form copy like I would not charge a royalty on an email or website copying I mean, but if it's like a single along sales, page or beat video sales, letter something that is meant to convert people who land on it into being buyers. Know, that is You know what I would potentially because also it just takes a long time to write those. There's the flat fee and the nurse Royalty if I was writing and I have done this like a a series of a bunch of emails that were maybe acquisition oriented. I might just charge a flat fee, but then maybe they'll be like a one time bonus. If reach a certain threshold, there's so many different ways you can structure it. I mean you could have just. Set up deal with one company for one of my men TS to just do a headline and lead task and some emails to drive traffic onto the sales page, and they'll be paid a flat fee. Assuming the gets completed to their satisfaction, and then if they run it, and it reaches a certain sales threshold with them. I think the first days whatever the period of time is. They'll get basically an additional bonus of one time bonus in A. A, so you can build in in San House for performance and that then you might find that. Okay, so maybe they might WANNA charge three thousand, but you. You say we'll have it. We do it for two thousand, and you get two percent of net sales or have we do it for you know twenty, five hundred and becomes our new control will give you a one time bonus of two thousand dollars, or whatever there's so many. Many different ways you can do it. I mean I once had a control with National Geographic many years ago for one of their books, and they were not accustomed to doing royalties, but I I just sat up something like a bonus structure, and they had a like. If they hit certain thresholds for the number of names, it could mail noses withdrawing nail, the more you mail, the more is a sign that it's a successful Promo you know. Know, then I would get like either a five thousand dollar bonus for each mailing or ten thousand dollar bonus, or whatever was you know those structure, so there's just a lot of different ways you can do it. You don't necessarily always royalties don't always make sense It depends on the kind of Promo and and you can use incentives to pay less upfront, I mean as a business owner. Actually think you can use them to reduce upfront risk. Yes setting in my I like the milestone to the bonuses, like even if it's just a one time, and maybe within a timeframe, so it's getting them to really put a lot of focus into it. do a lot of AB testing. Assuming you have enough eyeballs on there I mean I've done it with like people who are like to pay your full feeds too high. You know so. It's like the wild will, so I'll just take a smaller fee, but I'll be like. I'll get a one time bonus of x amount, and it basically comes out to my what my fault he would've been, or or whatever, but it you know it makes it a little bit less risk for them upfront. You know so so there's ways you can structure it and I and I think that incentives bonuses can work to actually reduce your initial upfront cost, and you may pay more over time, but you're only paying it if it's successful. I making you money, right. Awesome I think that's I mean. That's Super Helpful Kevin Kennon exposing what I think a lot of. Folks don't really talk about. It's kind of a new bill. COPYWRITER will ever now. We're going to talk to me again. Keith. Or Secrets! I think it's been. It's been really helpful for us because we've always had these mental barriers about you know hiring copywriters whether they be you know financial barriers of going. ooh, that seems pricey for what it is or you know barriers of. Feeling like nobody knows our product better than we do, so we shouldn't higher copywriters. We should write ourselves because we know the product inside out. Or maybe it's you know just. We're to close to our own product or A combination of all that I. mean you know you're close to it and you WanNa get a copywriter who is not gonNa just frigging phone it in. Saw Little Tap. Let let me fill in the blanks. With is going to really dig into that product you know and like enough I think i. told You I had this program. I've been doing whereab-. Mike Tearing down some of my most successful controls, and for each of these ivy. There's obviously steps that are always the same but then there's you know just approaching each one is like its own unique thing. Because you know, there's like digging out that story and and you know I learned. Learned that early on like working Filipino just some of the different products that we marketed and made and got on a plane and little winter, and went to visit a manufacturer of an air purifier that we wanted to see if we could saw on the back end, we were like a four hundred dollar air purifier, but I knew I you know by the time I knew toward the factory saw. How took one apart? I knew I. There was this much Zeolite, and why then was like that much? And why this Aaron that I could have built the thing. And I wrote like this little six page insert thought it was going to work, and it like did really great now you're interested the pro. Then I write supplement copy like i. go deep I, really dig deep into K., not just you know what is unique mechanism, but like sometimes multiple ingredients, and they all have multiple mechanisms than there's not just one mechanism of a problem, but there's multiple mechanisms and the like. How do you make it up? You have to make it all obviously understandable and. But like how do you? We've this whole story that you feel like I need every single ingredient for me. I'M NOT GONNA. Just go off and by this other thing you know because I read about the sore. So, there's. You want copywriters who are going to really dig in and you know like another quick story like on that vein again these are all lessons for me that have been closed my copywriting over the last couple of decades, but when I first went to Phil's publishing, one the reasons my job was created was a Clayton makepeace. Sleep may may fierce great great copywriter He had written the launch promotion for their First Alternative Health Newsletter, health and healing, which was on with Dr Julian Whitaker and. So like the way he approaches researched. Ideally how any copier would approach it, although not everybody's going to do it to this length, but he flew out to Newport beach. He toured Dr Whitaker's medical clinic. He hung out with him by the pool. Talk for hours and dislike really got newest head got in. His brain figured out like what is so unique about what this guy does. You know and basically just created this brand. You know that was in this this. Successful Magalogue sales promotion that brought in within the first couple of years they had over three hundred thousand paid subscribers, and so when I came and I was like figuring out. What awesome of these people you know! Let's start a supplement business I mean we basically you know. We went to twenty three million. You know just going to that list you know and and you talk about. About brand voice so much that was was set brand. And how does Dr Whitaker talking now? And he says he certain words and phrases, and in get his passion across and everything so like as an entrepreneur like you ideally want to copy just going to do that on my on some kind of micro level, but like the interview you, you know figure out like you know. Why you do what you do was unique about your process. Whatever it is, you know an put that story out there and you WanNa you WANNA copyright. Who's really going to do that work do that level of research. I mean sixty to seven at least sixty percent or seventy percent of the work I put into every long-form. Promo is research known. Figure out what I'm going to write about and then the damn thing practically rates. Just a lot more work than that, but still it's like. It's really that, but it says that research in those interviews and an advocate dissecting all these promotions might copy tear down point out file folder. Some of them are from like eight or ten years ago and I'm like looking at notes where I interviewed the doctor I interviewed the formulator interviewed. You know whoever and just like. Yeah, that's where I got that and match. Match fragment that so you want you want. We're going to put that work into it. Yeah, and it's like it's kind of like. The the copywriters will find selling points to that. If you are the product crater, you probably to close to even see those selling points. There's there's the example of this is going to sound really bad because I don't remember from Madman. Something that Ogilvie did. There's that example of like they're trying to do this. Like cigarette campaign right and they say ours are toasted, and they're like we but everybody toasted yet, but the customer. The general audience doesn't know that just say you're toasted in. Everybody will associate you with the guys who's cigarettes are toasted. That's the strategy of preeminence that Jay Ham lots about the uses. Those Schlitz beer story you know and they were. It's funny, because madman. Probably the scriptwriters five based on that but. They you know Sh. Let's was talking about how they're bureau. Cold, filtered or some kind of. Prices, everybody did and. The CO, children, it's just Lebron. Labeled and people imprint that in their minds. As I. Mean you might have to do that, but really there's usually a unique story can come out especially when it's a you know a personality driven product definitely. We already. Took longer than we asked you. To. Thank you time this flown by. Is? Probably do three hours so maybe. Maybe if you're open, we'll have you back for around two and we'll. We'll go off on a different tangent. Different Copy Tangent. We can definitely I would definitely be up for that I would love. It also reminds us again where folks can get the the action guides that are free, but you're probably GonNa make him paid right after this episode goes. It's the copiers checklist. You can go to Kim Schwab Dot Com K., I. M. S. C. H.. W. A. L. DOT com. Now are there any we like to ask? This question of our guest is we're big readers ourselves. Are there any books that you recommend others often, or you refer back to often probably specifically in copywriting, because there is a lot of copy writing books out there. What are sort of your go to's? Well I mean. Jean. Schwartz's breakthrough advertising is an amazing book. There's really one or two chapters that I just always go back to look like the stage of market sophistication stage awareness, and I think that really ties in a lot with figuring out the the right copy approach that you might take especially with the headline or just a main hook so i. mean that's for probably a little more sophisticated about college ding, but I'll tell you like two books that I read. When I left Phillips and I, I became a freelance copywriter where scientific advertising and my life and advertising by Claude Hopkins, and at least I think one of them I think scientific. Just get a free pdf on weep so I believe they're just great books. You know I mean I I did reread I reread scientific zing last year. And just got actually the thing again earlier this year and I got so many lessons that I shared with my men and. But I. Remember reading it back then, and this is after having six years of working at Philips and having all that you know success without the directions and it all just like made everything. Click I'm like. Eight like okay now I get it like you know. It was kind of weird. Because I like I said I'd never actually been a copywriter written copy, but I was always a. Right. Little beeper. Just really made it all. Even though it's like taking place in the nineteen twenties or when it was written like this, it's timeless timeless about selling. Through words you know. That's not GonNa Change just the neo nameless lessons and I think that book alone. If you read scientific advertising, you just don't get so much doubt air and you can find it for free I believe that when he's in the public domain now. What will link that up in along with everything else to Kim thank you so very much, and you're very welcome. It was great. It was wonderful. Hoping we'll see you guys in real life these days. Okay take care. Thanks so much for tuning into that episode I. Hope You dug it I know Joe and I dug it I. Actually kicked Joe Out of the room. He's not here right now, 'cause I wanted to tell you about a tool that I really really dig. We use it in our business. We recommend it all the time. It's called easy Webinar and it's a tool that lets you do. Live webinars, automated webinars hybrid webinars and You know pretty much any other kind of Webinar if If there are other kinds of webinars, but anyway this tool is kind of like you're all in one. Do at all tool for anything webinar related. It's easy webinars. Put up by dude named Casey. He's been on the podcast. If you haven't listened to episode, it's a killer episode. He's a really smart dude, but his software is amazing. It does everything it's. The title tells you exactly what it does. It's an easy webinar platform, and we use this in our business to run automated webinars all the. The time. We don't do a lot of live webinars these days we like to do the kind of automated webinars where somebody can register and then it. Do you know they can either watch it like fifteen minutes later, or they can watch it the next day, but it's just kind of always running, and it's a system that helps us make autopilot sales off of our webinars. Super Cool tool. If you haven't tried it yet, you know it's it's. It's an amazing tool and Casey is actually hooking. Hooking up. He said for listeners of Hustle and flow. I can't believe he's doing this, but he said for listeners with the hustle and flow chart podcast, giving twenty five percent off of the membership to use easy Webinar. It's already super super inexpensive for what it does, and all the cool features it has, but he's hooking up with twenty five percent off because you're a listener of hustle and flow chart going easy webinar dot com slash hustle. That's where you can get that twenty five percent off. That's easy web dot com slash Hustle AIDS a awesome to you're gonNA dig it to just go grab it. Check it out. Easy Webinar DOT com slash. Hustle C. not see. You'll hear me in the next show. I don't know I. Don't know how to close these things. She'll get easy. Webinar chucky later. Thanks everybody for listening to this episode of the Hustle and flow chart podcast for taking the time to listen. We want to give you something a little bit special. Every single episode that we do. We actually have somebody on our team. Take notes. We basically have in cliff notes version of every episode where you can go and find all of the tips and tactics delayed out all of the resources that they laid out all the good stuff from this episode. We actually have a nice simple note. Version that you can find on our website. Is it ever profits Dot Com? Find this episode that you just listen to. Give us your email address and we'll send you the notes. Thanks for listening. Don't get it. Wiki Wiki love you.
Words with purpose (Ephesians 4:2930)
"<music> <music> <music> welcome to the audiovisual lift your eyes reflections on paul's letters to the relations windsor new testament lecturer at moore college. Uh <music> visions kept full. This is twenty nine to thirty words with purpose. The words 'fundamental to our lives. We use words to share to create to love to define ourselves and to build societies and worlds. We live through words. That's why one of the the most powerful things you can do for someone is to help them give a voice to thereon woods when one of our children reached the idea which she should have been speaking words but hadn't said anything as the health professionals took it very seriously i worked with us and with a pre school teachers to encourage her to speak and we so grateful they did. It's now a joy to listen to her words and speak words of iran to her that experience drive home to us how precious and indeed how powerful woods woods died come easily to everyone when they do come they something we should never take for granted yet because words are powerful they also so have the potential for greis home social media technology show us that night they social media gives a far-reaching voice to through our words and yet it also distorts have voice social media magnifies at words and diminishes them at the same time on it broadcasts conversations and so turns personal relationships into new stories it makes us both hyper hop connected and at the same time misconducted in our rush to have our voice heard we leave behind the normal queues of face to face communication. Listen motives easily presumed anga flynn's social media brings us together but often makes us feel feel even more alone it filters and tyler's the woods we say and he to suit our own individual likes and preferences so we lose the out of listening to others it processes in nudges and prioritizes every would two feet the five the narrative of the powerful interests with money to pay to the providers so we lose the ass of true criticism yet social media is the place where so many of us now use how words and so social media is the place where so many of us now in a sense leave in these verses innovations. The apostle paul writes to believe is in crossed about how to use our words he says in a phased <unk> full twenty nine to thirty mike show no rosen would goes out of your mouth but only what is good for building as needed so that you might give grace to those who he done grieve god's holy spirit by whom you concealed for the die off redemption of course since paul is writing the time before social media technology existed. He's assuming that words and only communicated through mouths in personal fifi speech and personal space age is still bisi to the way we need is cy. What pulses here is highly relevant to the way we use our own mouths but today as we've just saying social media is also a place where we live and speak so these verses are also relevant to the way we use fingers to create words lids online you could swap mouths fingers in this verse and it would be just as applicable the main thing that pulls interested in. He is the purpose behind our words. Pull isn't telling us precisely what to say. It's more fundamental than that. He's telling us why to say what was i. Why do you speak when you're using mouth or your fingers to create words. What are those words for so often outwards off for ourselves out. They deliberately will subconsciously we design awards to make ourselves feel better all look better oh gain something for ourselves but he pulled tells us the damn mouth thin- fingers on just for us to use for our own purposes. The gospel of jesus christ has given us a whole new reason to live to walk and to speak side pulses he our words ought to be used for good for building and and for greis make sure no russian would guys out of your mouth but what is good says paul pulse talking about the purpose and effect of our words. The tim rotten was using documents from polls tom to describe putrid fish fruitful of maggots disease trees and cracked or defective starnes that a useless for building our russian word is a word that is bad and so good for nothing too often when we speak or taught we don't think about how the words that come out of our mouths or fingers affect others too often we produce rotten woods but kind of woods pull isn't i'm just talking here about foul language fell language is one example. He's also talking about woods that thoughtlessly discouraged pickle woods that deliberately liberty typical down weds of slander and gossip words of bragging words of humble bragging sniping woods ed's words that a false obese and more instead of these rotten leads. We should be producing and good words. The word good reminds us of what pulls already said about the shape of christian lives in chapter two pull said that we are saved by god's grace which makes us god's products created in christ jesus full good works which god prepaid for us is to walk in god loves us he's forgiven us and risky us through jesus christ and he's given us a new lofta leave that new life involves doing good works and here we see the very important element of doing good works is speaking good food words good for what what is the purpose that are words should be directed towards the words that come out of their mouths should be good good for building says poll inefficient paul uses the word building referred to gospel the mission and ministry goads gripe plan for his world is to some both things in crossed and preaching the gospel that is the activity of building is central to his plan in chapter. Two paul gives a broad perspective on this building work. He says in crossed every active building ending being connected together causes gripe into a holy temple in the lawed in chapter full describes how the early apostolic community was equipped quipped for building the body of christ as the gospel went out to the world and as people in the world here and believed the gospel it leads needs to a body that builds itself in love so building is something the entire body of christ is to do with each part of the buddy acting in a different way but for common goal at the core of this building is the gospel of jesus christ. That's why l. words matter so much. Al woods are to be good for building. H pat woods is like a brick in the building a good break that should play a pot in god's purposes of building his people in love through the gospel of jesus crossed when it comes to this building work we can all the contribute rotten useless words that undermine the gospel in typical down wall wall wiccan contribute goods that helped the process of building as we lovingly point people to jesus and build them up in him support sign that words must be directed towards god's gospel purposes for the sake of people that that doesn't mean that we all have to parent gospel outline constantly or that every sentence we ought to have the word jesus in us rather pulses our words to to be good for building as needed. I would need to be fitting for each individual occasion which we have the opportunity to speak and what we say will depend on what's needed on that occasion. Sometimes what's needed is a clear stipend about jesus. Sometimes what's needed is a simple way of encouragement. Sometimes what's needed this. An appropriate word of rebuke most of the time what's needed just just as regular everyday words the firm relationships and share thoughts enjoys and fond feelings and ideas and truth the stuff of everyday speech. The point is this even though his ordinary words matter when it comes to god's purposes will speak these words differently but we mustn't speak words randomly or russell. Only we should always speak with the purpose of building in mind. Every word we speak is to be spoken for the sake of god's gospel purposes for his world and his people pull them had something more we should speak so as to give greis to those who he decides another dimension to ask page earlier here in his liverpool spoke about the greis god show oster his son jesus crossed forgiving asan rising us up with him now pulses that we i should give rice to others through our words in the previous best portal to bat hands that give greis now he speaks about mouths that give greis which we can translate into fingers that give grace. We had to be instruments of grace to others through what we say. What does it mean to give greis must directly at mains doing what poll has just mentioned building that is using words to shave the grace of the gospel and to build others up in the grace of the gospel but it also aside points to a broader principle when we speak how fake should be on what is good and helpful for others not what is good for us else dell's this principle of greis should draw lot recite and what we died cy and this is the exact opposite visit to the way we naturally think about speeches. We tend to speak types hours to do things for ourselves to express ourselves to let off steam vein to show people how good we are to make people like us to my p._s. or do something for us. This is what nine point nine percent of woods on the internet are designed to do sadly christians so often follow executive signed path. We speak with our ongoing mind but christians ought to be people who speak primarily with the good of other people in lines. We are to speak so as to give greis. Giving rice doesn't mean that we should simply flaccid people to make them feel good food and it doesn't mean that we should turn down the hotter on popular parts of the gospel to avoid making people feel bad. Grace is not just a media savvy public public relations technique in fact giving greis means. We sometimes need decide things that risk off looking bad or unpopular for the sake of people hearing the gospel full of god's grace that's because what's best for people he's not necessarily to fail good or nice towards us it's to know jesus jesus christ and so be forgiven and site on the other hand. Giving greis doesn't mean that we should pretend to be something that we're not and it doesn't mean we should never truly authentically express ourselves in fact some of the most gracious words in the world come from people who are willing to be vulnerable oh and share something of themselves and they hardships and struggles when they do it. Helps people see how the gospel works in the messy lives of real people and so it gives greis. This can be a powerful thing to do on social media carla's but there's a difference between expressing oppressing ourselves online just event or lit off stain and expressing themselves online to give greis the question we should always ask is am. I doing this simply for myself or am. I doing it so as to give greis to those who he or read. It says like a hot ask doesn't it surely it's impossible to consider everywhere. We speak in light of building others in the gospel of god's grace well. Yes humanly speaking. It is impossible. That's why we need to lift their eyes and remember who we are crossed. We are a new creation. We've been forgiven. Asan's saved from god's judgments and lifted up from death. Talaa god's holy spirit. We have been sealed for the day of redemption. God is with us us. Only i'm looking forward to a glorious future and his pulls already said in chapter one the holy spirit's is is the first installment of our inheritance guaranteeing that god will redeem his position to the praise of his glory. This says who we are. That's why words of greis and woods that build is so important if we don't use that woods for god's purposes we grieve god's holy spirit's pulls he referring back to the ultimate desire to sixty three ten. I saw describes how god's people whom he rescued at the time of the exodus rebelled against him engraved his holly spears because i guys is on to talk about a glorious future a future when god himself will bring a new creation and we'll be with his people forever and through crossed is promises mrs off fulfils. We have god's holy spirits. We have been sealed for the die of redemption. We have god's grace poured out on us which gives us a reason to use our words for building to give grace to those who he but we can't do it without coming back to the gospel of god's grace through jesus christ when we feel wake we need to remember the crust is strong when we file and seen scene we need to keep asking forgiveness which has always housed through jesus christ's when we feed paypal and what i think we need need to keep remembering that we are raised with crossed above all the pows when we feel insecure we need to come back to cross day nathan resurrection and remember that we are objectively secure in god's love the gospel of god's grace enables us to build others in gospel. We can only give rise to a here's because we've i been given grace in crossed so doc. If you've come to believe the gospel of jesus christ you have a whole new reason to speak instead of rotten weds. You'll displayed a good words words that build and words that greis. How'd you do this. I've suggested some of these in my brief books gospel speech each and gospel speech online. He's a few to think about particularly related to awards online that let the medium mass to see you feeling overwhelmed by social media. Leave it for awhile. You could disable edification. 's what you need to be told every time. Somebody does something online. Maybe before you sign anything online. You should run it by a trusted friend like give you a second opinion about with. I think the woods were building. Give greis a habit like this will probably slow you down. Mike you post much less. That's not a bad thing. It's bad for the business model of the social media companies of course but it's good for your soul hen fuel. Here's think of different ways you can build people in light of the gospel. Sometimes he could speak the gospel directly. Sometimes he could speak about your life in light of the gospel. Grieve your unseen talk about the joy of forgiveness express your security and jesus you can rise audiences and you can have fun because crossed has made you free but in all of these things keep remembering that our words have purpose speak for good speak for building and speak for greis reflection think cov a particular situation in which you use words. How can you use what your words to build. How does the gospel of god's grace help e to give grace to these. He he all radio online online. You've been listening to lift your eyes lo fi audio podcast. I know witty banter. No crime solved just may reading my reflections on paul's letters to the lawn windsor new testament summit lecture. I had more college sydney. The vision of this podcast can be found my website it's w._w._w. Dawson lila wins dot net <music>. Please chicken subscribe <music> <music> <music>.
Mangita & Larina
"Llerena giggled as she ran through the field. Butterflies of every color burst from the grass filling the air around her. She spun in circles arms race to the sky and watched the beautiful insects flittering carefree patterns with a joyful squeal. She fell back into the grass and lay as still as possible. It only took a few moments for the butterflies to settle back down. Llerena slowly lifted her arm reaching towards the large one with purple speckled wings when her hand drew near it she froze held her breath and then struck like a snake. Pinching its wings between forefinger and thumb. She held the struggling insect in front of her face and whispered to it. Look at you little darling. My art you just gorgeous then. She pulled a pin from her pocket holding the butterfly as still as possible. Llerena placed the pin against its abdomen and paused. Even an insect llerena felt she could detect the terror in its bulbous is. She drove the pin through wrinkling her nose in a snarl as she watched it flat bits wings with increasing desperation. It succeeded only in spinning around the silver shaft satisfied. The butterfly wasn't escaping. Llerena pinned it into her hair. She made her way to the nearby pond sat on its bank and stared adoring lee at her own reflection. Lorena smiled as she watched the butterfly. Slowly die its wings flapping lethargically against her head. The sunsetting behind her she whispered to her reflection. Look at you little darling. My aren't you just gorgeous. I'm vanessa richardson. You're listening to tales a spotify original from podcast. Every wednesday we dive into the dark jains of another fairy tale this week. Were visiting the philippines with a folk tale called mendieta and lorena about a sibling relationship that turns deadly you can find all episodes of tales and all other spotify originals from podcast for free on spotify details on this podcast are dark sometimes scary and full of adult themes as a warning the folk tale angi to and lorena features. Animal abuse attempted murder and cruelty to children. Please exercise caution for children under thirteen coming up. We'll plant the seeds of this twisted tale. This episode is brought to you by the hyundai santa fe for a capable. Suv with intuitive tack and safety features designed for all your family's adventures check out the new hyundai santa fe learn more at hyundai. Usa dot com the filipino folk tale of mangueira and lorena was collected by john. Maurice miller in nineteen. Oh four it was found on the island of luzon near laguna lake and the pasig river. Miller's book aptly titled philippine folklore stories is one of the world's primary sources of oral traditions from the philippines there over seven thousand islands in the philippines. Which are home to a wide variety of ethnic groups with different mythologies and religions. This diversity produced a wealth of folktales most of which were passed down orally and traded back and forth between different groups. Some stories have seen countless iterations and revisions so that tracing them back to the earliest point is impossible others have yet to be collected. And may have been lost to time entirely. The folklore which has been collected was heavily influenced by the island's history of constant migration and heavily trafficked trade routes hindu buddhist is lawmakers and christian ideas can all be spotted throughout filipino tales like religious tax. Many of the filipino stories are told to explain the way the world works for instance mangueira and lorena may include a lesson about the value of being a loving person but its primary purpose was to explain the origin of a strange green plant. That floats down the posse. River tying the natural world to a lesson in morality men gita blue on the coals in the kitchen fireplace. They sizzled and a new wave of heat. Rose up to her rice pot satisfied. She turned her face towards the open window and breathed in the fresh air. The posse river which ran across the road from their house. Always supplied refreshing breeze mandy to wipe the sweat from her brow with the back of her hand leaving a smudge of dirt across her forehead. She caught sight of reflection in the sight of her polished pot and giggled before calling to her sister llerena. Could you please pass me a clean towel. Lorena was sitting in the corner paying no attention to her sister's work. She glanced up for a brief moment. Rolled her eyes and went back to brushing her hair. Maggie to furrowed brow. She often wondered how they could be related. They were both beautiful. But as different as night and day man gita had almond colored skin with jet black hair while arenas skin was pale and her hair. Golden megiddo worked hard to help their father. While the only thing lorena worked hard at was avoiding work man gita frowned and stood up to grab the towel herself. Father will be home from his fishing trip soon. Are you going to help us. Mend his nets. This evening. we could use the extra hands and would love to spend some time with you. Llerena groaned men guitar. Men gita with the nagging. Can't you just leave me alone for once. She stood hair brush in hand and strode out the front door bumping her sister's shoulder as she passed by men gita stumbled back and watched her sister go no matter what she did or said lorena was never happy. She wished she knew how to change her. But it seemed hopeless so instead she focused on what she could do and continued to prepare her father's lunch after she finished cooking man gita went outside to get started on the fishing net. She stretched the fabric out across the ground carefully pulling at it from each side in turn. Her sister sat watching her own reflection and the river still brushing her hair. Man gita felt frustration. Rise in her chest as she struggled to untangle the woven fabric on her own. The job would have been easier for sister would help but she knew getting upset would get her nowhere. She lifted her is to the clear blue sky and took a deep breath. It was a beautiful day. The sun was shining and a nice breeze was keeping her cool slowly. She began to relax. But l- arenas voice broke through her peace. Ill look at this wrinkly old hag coming towards us. Men key turn to see an elderly beggar woman slowly. Making your way down the road. Her back was so hunched seemed. The only thing keeping upright was her twisted walking stick. The rena laughed as the woman drew closer. She called out in her direction. Where are you going you old crone. She turned to her sister and spoke in a mock whisper. Hopefully walking herself to the graveyard to save us all the trouble. Man gita gasped and chastised her sister for the remark. The reno waved her hairbrush dismissively. She stood and stepped into the road in front of the elderly woman. The woman stopped and slowly raised. Her is to the girl who had just blocked her path. There was a strange sort of gravity in the woman's gaze. As if she could see right through you into your soul it caused a shiver to run up llerena spine her maniacal grin faltered slightly. But the moment of weakness quickly turned to irradiation reached out gripped. The old woman's cain smiled at her and then ripped it from her grasp. The old woman fell forward her head striking against a small rock as she landed. She lay in the dirt with her face twisted in pain. A thin line of blood trickling from the cut in her head. Llerena laughed and said search. he right. You withered old prune but her fund was cut short as anga snatched the came from her hands. She exclaimed marina. How could you be so heartless. Mother would be ashamed if she knew. You behaved so wickedly llerena sneered at her sister. Mother is dead. Why should i care what she would think then. She turned and stomped away. Tears of frustration brimmed in mangoes is as she helped the old woman back to her feet. I am terribly sorry about my sister. La let me take you inside and bandage that wound. The old woman nodded mango offered her arm and helped her to the house. Once inside she sat the woman down and began to wash the blood from her head. Man gita breathed a sigh of relief when she realized that cut was little more than a scrape when she was finished tending to the wound. She apologized again and asked. Is there anything. I can do to help you and make up for the trouble. My sister has caused anything at all. The woman reached into her cloak and pulled out an empty bowl. If you are offering. I wouldn't turn down a bowl of rice to take with me on. My journey manjeet smiled. Take as much as you can and please stay in rest as long as you like. The woman insisted she must be on her way. She accepted the fresh rice with a smile and headed for the door but before she left she turned and faced mangota. Thank you dear one. I will never forget your kindness. Then she slowly made her way down the road. The rena reappeared by the riverside as the old woman was leaving. She snorted and glared across the road at man gita though they had fought many times there was something in laurynas that she told man gita to the bone it seemed her sister would never forget this moment. Either coming up. The sisters face tragedy brought on by an invisible enemy listeners. This month marks sixty years since john f. kennedy became the thirty fifth president of the united states ushering his already prominent family into the highest enclaves of political power but behind their storied. Successes lie secrets and scandals so severe. If it were any other lineage they would have been left. In ruin this january to commemorate this iconic milestone dig into the dramas of a real life american dynasty in the spotify original from park. Cast the kennedys. This exclusive series from spotify features. Your favorite podcast hosts including me covering every angle of the kennedys from shows like conspiracy theories unsolved murders crime countdown and others assassinations and conspiracies corruption and cover ups international affairs and marital wants to examine all of the kennedy family's most controversial moments. All in one place you can. Binge all twelve episodes of this limited series starting on tuesday january nineteenth followed the kennedys free and exclusively on spotify. This episode is brought to you by mcdonalds. You might not think that if you simple words can make you crave mcdonald's breakfast but if you listen closely to the words mcchrystal's mcmuffin or sausage egg and cheese. You might be wrong after all. Everyone has their favorite breakfast order. Mcreynolds for the people who secretly like it when they're syrup touches author other food and we've all accepted the fact that even though we have the ingredients for mcmuffin in our fridge are mcmuffins. Never taste quite as good as a mcdonald's mcmuffin. whatever your favorite. Mcdonald's breakfast order is go. Get it today now. Back to the story. Mendieta could not wait for her father to return home so she could tell him about how cruelly llerena had behaved. He seemed to be the only one her sister ever listened to usually their father would saunter back from work with a large grin on his face and loudly announce his presence. His broad fisherman's frame always seem to fill a room. The moment he entered but this afternoon when he finally walked through the door he dragged his feet and made his way quietly to his seat at the table. Her father rested his forehead in his hands and let his eyes. droop shot. Manjeet decided to wait to tell them about llerena. She placed a bowl of food in front of him and asked what the matter was. He glanced at the meal and instantly push the plate away. I am sorry dear. I'm not feeling well today. I need to lie down for a while. Man gita took his elbow and helped him to bed. The second his head hit the pillow he fell asleep and it only got worse from there that night. A terrible fever took hold of him and he tossed and turned crying out in pain. Man gita did her best to comfort him placing cool rags on his forehead and forcing him to drink water but she received no help from lorena who avoided her father's room entirely over the next few days their father only got worse his fever increased and when he did manage to eat he struggled to keep any of it down no matter how hard she tried man. Gita could not get into drink enough water eventually. The skin on his lips began to peel off in dry flakes. Man gita heart ached as she watched the strongest man she knew wither away to skin and bones for most of her life. He had been her guardian since her mother had died. Giving birth to llerena fifteen years ago. No matter how hard he had to work they never lacked for anything. He had even hired an art teacher from anguita to encourage her love of crafting. Something that other parents might have considered an unnecessary luxury now. All men gita wanted was one last conversation with him finally one evening. Her father woke and seem to regain his senses. He called his daughters to his bedside manner. Gita knelt down beside him in grasped his hand llerena because we stood in the doorway. He spoke to them in a week and cracking voice my daughters i love you both but i fear i will have to leave you now. Please look after one. Another a moment later he took his last shuddering breath and lay still man gita wept gripping his hand as tightly as she could and covering his forehead in kisses lorena just leaned back against the wall and watched intrigued as his consciousness faded away to a blank and empty stare. Men turned to her sister and begged her to come kiss their father goodbye. Llerena grimaced and said. he's already gone. Get a hold of yourself. She turned and left the room. Laurynas words only made men gita cry even harder. She thought to herself. I am all alone now. Left in a cruel world with a cruel sister. Perhaps i should just leave and let our fend for herself. But she could never do such a thing. She would honor her father's dying wish even if lorena did not deserve her care the months that followed were. The hardest of manji does life despite being in morning. She had to find a way to make money so that she and her sister could survive. Thankfully her father had been right about the value of her art lessons. She used her skills to carve beautiful designs into seashells. The people at the market loved them and she was able to sell them most as fast as she could make them man. Gita tried to convince her sister to help but llerena replied oh but sister. You're so good at your little art projects. I would only get in your way man gita but llerena laughed off the suggestion. Instead of helping lorena would spend her days lounging by the riverside. Even so man gita sherrod half of the money she with her sister she had promised to look after lorena. And that's what she do. She used her share to buy their living necessities while the reno wasted hers on shiny trinkets one day while mangga carved an intricate nature scene into a purple tinted seashell. She felt a strange chill creep through her body. She wrapped a shawl around her shoulders. This did little good for the cold was coming from inside her. She tried to pick up her knife to start working again but it was growing hard to grip her hands. Were clammy she thought. Maybe i'm working too hard. I must need a break. She stood and walked into the kitchen to get a drink of water. The liquid felt cool. Is it ran down her throat. But the relief didn't last long when the water reached her stomach she felt it royal like a tidal wave. A moment later she disputed up on the floor. Men gita dropped to her knees forcing herself to breathe when she to stand again. Her legs trembled from the effort of holding her up. She called out to llerena for help but there was no reply. She slowly crawled over to her bed and pulled herself into it. The blankets were warmed to her now. Shivering body and her pillow felt soft as cloud. She closed her eyes and fell asleep. While she savored. This brief relief the fever began to take hold llerena sat by laguna lake admiring the twelve. New butterflies. She had adorned her hair with she was always at her happiest. After impaling. a fresh group of the fragile little creatures the way they're delicate wings weekly danced against her hair caused her heart to flutter if she could freeze time at that moment she would but she was growing hungry so she side and then started skipping her way home soon. She was striding through her front door ready to eat she called out. Man gita is our dinner ready yet. I took the long way home. So you can have plenty of time to have it waiting for me but man gita did not answer. Llerena walked into the kitchen and was instantly appalled by the smell. It was as if a rotten fish had bathed in expired milk. She pinched her nose and gagged. She hurried into the bedroom to get some fresh air and found. Her sister curled up in blankets. Most people would have been concerned by the site but lorena was disoriented and annoyed. She had never seen man gita rest while the sun was still out man. Gita why are you sleeping. The kitchen obviously needs to be cleaned. And you haven't even cooked us. Dinner still maggie. To didn't answer llerena leaned closer. It was then that she finally noticed the sweat on her sister's face and the flushed color of her cheeks. lorena side. Oh man gita how could you be so careless as to get sick. I suppose i will have to go to the market for some food but since this is your mistake. I think it's only fair that i pay with your half of the money. Lorena grabbed does money pouch and left giving her sister no time to protest. She skipped to the market. The only thing on her mind was her supper. Man gita would have to fend for herself coming up. Man gita fights for her life against her sister's indifference. This episode is brought to you by the hyundai santa fe around the bend across the pond off the beaten path. There's a lot of ways to say you're going places but only one. Suv that helps you. Get there as a family. The newly redesigned hyundai santa fe. It's the suv. Made for getting out there and doing more together take the scenic route with available h. Track all wheel drive an sweet intuitive safety features for more peace of mind plus. You'll stay comfortable wherever you're headed with the santa fe's available premium nappa leather seating generous room for five and sophisticated interior. Styling learn more about the santa fe by going to hyundai. Usa dot com. Now back to the story it was a beautiful evening and the market was bustling with townspeople. The smell of freshly fried quail eggs lingered in the air. Everything a person could possibly want could be found on those streets from fresh fruit to gold filigree jewelry. The rena pranced down the street browsing the wears. She loved the fact that she could buy whatever she wanted without ben gita holding her back plus she could feel everyone's eyes on her butterfly decorated hair as she walked past the booths. She loved the attention and was especially proud of the way people stepped aside as she passed through so she took her time staying until sunset by the time. She stepped back into her home. She had spent all of her sisters money and all she had to show. It was a bag full of sparkly trinkets and a stomach full of sweets. She called out into the dark house. Man i'm back. I forgot to bring you some food. But that's your own fault for taking a nap instead of coming with me. And i see you still haven't cleaned the kitchen. There was no reply from her sister. Llerena began to get ready for bed but froze in place at the sound of a strange voice. Shaya ld keep it down. Your sister is terribly sick and needs her arrest. Llerena peered into the darkness. There was a strange shadow over her sister's bed. Fear made marinas voice tremble. Who who are you. What are you doing in my home. The stranger side and lit a candle by manjeet his bedside before answering call down. I'm here to help your sister get better. The flame lit up. The face of the intruder. Llerena groaned in annoyance. It was the old woman she had encountered on the road. Several months ago the woman cackled you remember me then i certainly remember you do not worry child i am not here for vengeance llerena snorted would i be worried about yael. The woman narrowed her is the candle. Light flickered casting strange shadows across the wall. They were morphing. Changing turning from normal shadows to giant beasts with snarling teeth terror filled l- arenas gut. She wanted to run but her feet were stuck in place. Then the old woman looked away and the light returned to normal llerena struggled to suppress the chill running her spine. The old woman spoke through gritted teeth. I have brought some special seeds which will heal your sister. She held up a small drawstring bag and set it down by the bedside table. Give her one of these every fifteen minutes until the bag runs out and she will be as good. As new to demonstrate the woman pulled out a seed and held it up for llerena to view. It wasn't like any seed llerena had ever seen. Before it was perfectly round and decimated sparkling in the firelight. Louima's is widened in awe instinctively. She reached out to grab the little jewel. The woman pulled it away and slid into manjeet. 'as mouth man. Gidez is instantly fluttered open and she glanced around the room. She tried to speak but the old woman said go back to sleep child. Do not worry. I will make certain that all will be well man gita visibly relaxed and her eyelids closed. The old woman placed a kiss on her forehead and turned to llerena. I have other matters. I must tend to. So i must leave. Promise me you will give your sister. One seed every fifteen minutes as i instructed. Llerena rolled is the old woman stared her down standing still as a statue unwilling to relent. The rena aside and said fine. I promised to feed my sister. One seed every fifteen minutes. The old woman frowned and shook her head but accepted the promise then. She disappeared into the night. Once lorena was certain the woman was gone. She snatched the bag from the nightstand and it into her hands. She had never seen anything so beautiful. The seeds not only reflected the firelight but also appeared to glow from within once fifteen minutes past. She dumped all but one back into the bag. She knelt down by man gita and lifted the orb towards her sister's lips but then stopped. She couldn't do it. She was disgusted by the very idea that her sister would get to eat. Such a lovely thing to throw such a wondrous thing as these seeds away would be tragic and the world doesn't really need men gita in it besides that old hag will never know the difference so instead of placing it in her sister's mouth she took the seed and hit it in her hair and one time throughout the night every fifteen minutes. She placed a new jewel into her golden locks by morning. The bag of seeds was empty and lorena was dancing down by the river watching her sparkling reflection in the water she'd been right. The seeds belonged in her hair. Not in her sister's belly child. Why are you not watching over your sister. The old woman's voice startled llerena while she was mid twirl. She awkwardly stumbled to the ground. Landing flat on her bum llerena tried to stammer out an answer but the woman just brushed past her and hurried into the house a chill crept up llerena spine as she realized that the woman wasn't nearly as frail as she had thought she pulled herself to her feet and hurried after her. The second lorena stepped inside. The old woman lashed out at her. The krone appeared to have grown half a foot taller and her eyes glued with a peculiar red sheen. She shook the empty seed. Bag in front of laura's face demanding she tell her where the seeds had gone. Llerena flushed pink and stammered. I did what you said. I fed them to my sister every fifteen minutes until they were gone. The old woman clicked her tongue in disapproval. You are lying to me. Look at your sister. Llerena tried to resist but her curiosity got the better of her and she turned her gaze on men. Gita man gita lay flat on her back her skin was achy and her breath came out in shallow gasps. The old woman scolded if you had done as you had promised your sister would be well enough to dance by the river with you but instead she is minutes from death. Now tell me what did you do with. the seeds. Llerena looked back and forth between her sister and the old woman. She was growing irritated. Why couldn't people just leave her alone but she crossed her arms. Said i told you the truth. Isn't my fault that you're stupid. Seeds didn't work suddenly the entire room filled with blinding light. The rena clasped her hands over her eyes and dropped to her knees. When the light faded llerena was still shaking too afraid to open her eyes but then allowed echoing voice. Said earl at me child. The riina had no choice but to obey what lorena saw made her jaw drop where the withered old woman had stood. There was a young glowing ferry. Her wings appeared to be made of translucent taffeta and light itself in her arms she held man gita who appeared to have been made healthy again the ferries gays hardened as she looked at lorena her wings flicked back and forth in frustration. When i first came to this house months ago i was testing the nature of your hearts men gita proven herself kind and worthy of compassion. But you lorena have chosen nothing but evil. I gave you multiple chances to mend your ways and yet you refused to think of anyone but yourself trembling. The rena attempted to protest. I haven't done anything. The ferry waved her hand and stole the rina's voice she roared. You'll did ill by your own sister choosing to let her die just so you could adorn your hair with jewels for the first time in her life. Llerena felt tears brim up in her eyes and yet they weren't tears of shame or soro but fear. The ferry continued now. Mandata will come with me to my island home in the lake and you wicked girl. Who would be sent to the very bottom of the lake where you will spend the rest of time brushing those scenes from your hair with the snap of the various fingers. All three of them disappeared to this day. Man gita lives in peace and happiness with her fairy friends as for lorena. She's still sits at the bottom of the lake brushing her hair. Every time she removes a seed a new one takes its place and every seed that is freed becomes the green lettuce like leaves that float from the lake into the posse river the plants or a constant reminder. That lorena is being punished for her wickedness and a warning to anyone who would dare behave the same way at its core. The story of manga and arena is a morality tale it portrays good and evil through diametrically opposed siblings. Man gita represented loving and honorable behavior while arena was selfish and actively cruel. This tale is especially interesting. Because it's tellers took it so far. As to connect the lessons of morality to a naturally occurring phenomenon in their world this way every time the waters of laguna lake rise. Their children can be reminded of the terrible fate that could befall the wicked. The sad truth is sometimes. Life isn't fair sometimes. Good things happen to bad people and vice versa. This can be disheartening. An overwhelming stories like men gita and lorena exists to counteract the emotional toll those struggles take. It's refreshing to see the scales of justice balanced out even if it is just in a fictional folk tale tales like man gita and lorena breathe fresh air into a dark world. It's clear cut depiction of even-handed consequences works to instill strong core beliefs in people at a young age which will support moral behavior throughout their lifetimes and though it probably has nothing to do with it. It's certainly makes you think about the saying. Go jump in the lake a little differently. Thanks for listening to tales. We'll be back next week with a new episode. You can find more besoins of tales and all other spotify originals from park. Cast for free on spotify. If you enjoy listening to tales you'll love my other podcast. Mythology mythology retails our oldest stories as an engaging audio drama every tuesday. Join me and a cast of voice actors. As we dramatize the enduring legends that have shaped human culture since the very beginning. Join me next week for another dark. And surprising tale tales. Spotify original. From podcast executive producers include max and ron cutler sound designed by kerry murphy with production assistance by ron shapiro carly madden and travis clark. This episode of tales was written by amanda hog. Seth with writing assistance by andrew kelleher fact checking by adriana romero and research by mickey taylor. I'm vanessa richardson fact. Fiction fame. discover the real story behind. One of history's most formidable families in the spotify original from podcast. The kennedys remember you can binge all twelve episodes starting on tuesday january nineteenth. Listen free and exclusively on spotify.
Open Sourcing The Anvil Full Stack Python Web App Platform - Episode 291
860: Heidi Jannenga Shares The Tech Startup Story Behind WebPT
"Welcome to the tank bloke writer podcast, your guy to future Tech Trends and innovation in a language. You understand now over to your host Neal Hughes. Welcome back to the tech blog Reuter podcasts, not way back in February opposited, Phoenix. Arizona, I was amazed by how they'll building connected place, and tech hope essentially the state was tempting tech talent our increasingly on affordable, Silicon Valley, and offering best and of life to start founders. Now during that trip I was briefly introduced to Heidi genera, and she's the president and co founder of web PT book, unfortunately, always asked to leave mid presentation to perform an interview that had previously been arranged for me. I must are incredibly rude, taking that walk of shame of the room, but I did my best to make my apologies and reached out to Heidi directly. And viaduct onto these podcasts because I was promise of inspired by her tech startups story, which is genuinely inspirational. And I think it's something that you would all appreciate and thankfully, she said, yes, so book elope, and hold on tight. So I can be meal is all the way to Phoenix. So we can speak with hydrogen Anga president and co founder of web PT. So massive warm, welcome to the show. Can you tell them this is a Labatt who you are, and what you do? Sure. Thank you. Now my name is Heidi Janetta. I am a physical therapist, and I'm also the president and co founder of web PT, and web PT is an electronic health record based in the United States, specifically designed for rehab, therapists. So that includes physical, therapists, occupational therapists, and speech language pathologists, we've been around since two thousand eight when we launched the company, so we're an eleven year old company and within the eleven years we've been able to garner just about forty percent market share which means about eighty five thousand users hitting our putt form and fifteen thousand practices across the all the all every state in the US. And now all the US. Territories. But one of the things are low of about recording. This daily tech podcast is everyday we look at different industry, and how it's being transformed by technology. And like you said web PT's and leading rehab therapy software solution, but if anyone listening, you might be set the scene, and tell them a little bit more about the kind of problems that you're solving for your customers, and using technology. And what makes you different really from other solutions out there. When we first started back in two thousand eight eighty percent of physical, therapists in, in our country, were using pen and paper to compete, their documentation. So if you're familiar with physical therapy at all or physiotherapy as it's known around the world when you see us go to see a physical therapist. It's not like just seeing your doctor. You actually see them for multiple visits. Sometimes in a week definitely in a month and over a plan of care that sometimes can span. Munster even years, depending on the ailment that you have and every interaction that you have with therapist has to be documented for liability. Reasons, also to, to show progress to understand what would transpire during that visit, but also here in the states for sure in order to get paid from insurance company. And so that burden of documentation is pretty significant compared to, you know, medical other medical providers. And so when as a therapist back in two thousand six I was also a clinic director I was running three large clinics, and one of our largest expenses that we were incurring, were for transcription dictation. So we were transcribing notes that would either have to get sent to a physician to provide them updates or two insurance companies to in order for us to get paid for our services. And so. So around this time, there are many physician based platforms that had been starting to get instituted. We, we looked at some of those, but they didn't have the workflow that a therapist would need, which is very different. And so that's why we decided to launch the company it was really actually supposed to solve a problem that I had in my practice. But when we found out that the eighty percent number was prolific out the actual profession here in the US we decided to launch the company we were the first web based application. And again, if you've ever been set foot into a physio clinic, we don't sit behind the desk, very often we're out and about with their patients teaching exercises putting our hands on patients and so having a web based application was very important as a differentiator for us when we first started. On an incredible inspirational stall Tope journey the I think it's going to be so valuable to other startup founders, they're going to be listening to all over the world at various stages of their own startup journey. So could I take you back to two thousand eight where it all began, and can you tell me more about your story is a leading sports, physical, therapists and multi clinic, Dr rector looking for ways to improve your practices online and actually inspired you to start this journey to the inspiration for me. Initially was really out of born out of a problem that I was having an in the practice with this transcription dictation expense that was continuing to grow while my top line, which was made up of insurance payments on co pay payments from patients and some cash paying patients that the majority of that was insurance company payments, which had steadily declined over the years. And so, you know, if your top line is starting to either flattened or slightly decline in your expense lines going up at doesn't equal a good profitable margin for, for a company and so you, do everything you can to increase the top line, but you also have to look at your expenses. And with that being our business biggest Spence, that's where I put a lot of focus and attention in trying to find technology to help solve that problem that we were having. And so when we couldn't find anything the logical solution for me at the time was to try to build something, and I partner up with a very tech savvy software engineer, who had had a history of building enterprise level, web based software applications. We put our heads together and developed version one, which was just the documentation piece. So truly solving the problem that I was having and we started to develop. In two thousand six it took us about a little over a year to get that I product going getting positive feedback from my therapist in my clinic and within the next six months, I had some of my colleagues who said, hey, we like to try that product, we'd love to save some money, and so we let them try as sort of a beta, but they actually paid us, which I think is really important. I on this journey that we, we made sure that people felt the value that they were willing to pay us for our product. It wasn't just they were getting a freebie because I if you're actually writing a check for something every day, or, you know, paying a monthly cost for something there's, there's value that's being driven from that. And so before we knew it, we had twelve other practices using our pot form. And that's when we did the market research and found that eighty percent number and light bulbs go off. And so we decided to launch the company. Two thousand eight and you know here we are today, but it all started from problem solving, right? Which I think is for the most part, one of the keys to many entrepreneurial successes is that you actually see a problem and build a better mouse trap to be able to get people to see the value in what you're delivering absolutely enough to fifty interviews on the definite trend amongst old stall took found as they expanded the problem. First time go to fix it was, I think it was a long time ago. But women instances of people looking at technology first, and then looking for a problem to solve. But thankfully, we've moved away from that unless I was founded in two thousand eight an up, and if you went onto clubs, a one minute delay, Sammy's funding round back in two thousand ten so what kind of lessons, did you learn along the way that would be a volleyball, twenty still took found a listening looking to get themselves not perfect foot dot perfect position for? Invested in to get that funding that they need to watch the progress, things Fullwood. So during those first couple of years that, you know, it's grind. Right. You're, you're every month, you're trying to get more customers to, to pay. And we were looking at, you know every every month we were looking at her expensive. What, what did we absolutely need based on the revenue that we made that month? Was it a new server was it, you know, an a support rap, you know what, what was it? That was most of highest priority. So you're, you're basically living hand to mouth at that point. And over that first, two years, we'd actually garnered a million dollar run rate. So we had a great trajectory a couple of things happen. So there was some regulatory change that happened within the US that helped propel our momentum forward in which the Affordable Care Act, which included the high tech. Act had been passed, which mandated eligible professionals meaning physicians and other providers to be using digital documentation, or an electronic medical record by two thousand fourteen and they were given incentives to do that. Now, we think it was fortunate, but many, people think is unfortunate that physical, therapists were not an occupational or speech pathologist. We're not included as an eligible freshener meeting that they did not receive the incentive in order to adopt. Any of them are so all of our growth was organic. But we we were helped by that momentum. That was happening in healthcare to adopt a digital platform. So you can imagine if you're still writing handwritten notes in your sending your notes to a physician that refers, you a patient. It doesn't bode well for you, as a professional to send them over something you've had to handwrite when they, you know, have been mandated to you something digital. And so we kind of rode that wave a little bit, which really helped on say on on sales. So we got to a point actually where we were having trouble. Keeping up with demand. Right. Which is every investors. Dream. And so we even though we, we were pushing forward, we came together, founders inside, you know, do we want to swing for the fences here. Obviously, we can keep going, but it would be helpful to have some capital to, you know, keep this this ember. That's now starting to turn into a fire like to, to actually get that going even even stronger. So, you know, I'm a huge advocate of bootstrapping until you get to a point that you actually have a product that actually is showing momentum. We did that which enabled us to only give away a small percentage of the company at that point, even though we took a series a million dollar round in one of the biggest challenges that we had early on prior to taking our first round of funding in was convincing people that are small quote unquote, small niche space. Which when we did the market size for PT? We found it to be a six billion dollar market, but they consider that small because, you know, as we're going through looking for investment, you know, market cap or I'm sorry, a total just well, Marquette is something that people always want to know what's the opportunity to get expand and get bigger. And so it was really hard initially to convince people that know we really needed to stay focused on the physical therapy space. It was our core competency. There was so much greenfield opportunity, and we truly had built a hockey stick. And so now as we are, you know, pushing towards this forty percent market share number that question continues to be in our ear. One of the reasons we did that total addressable market. Now is outside of outpatient. We have a lot of opportunity, which thankfully, we've, we've been. To continue to just push and, you know, put aside all those naysayers who said, our, our market size was not big enough. But I think it's really important to understand what your market is. And what the market opportunity is because that eighty percent number was huge for us in that people we, we were able to convince people that, yeah, I see how that you've got a lot of greenfield opportunity. With eighty percent of people still using pen and paper, that was a very clear marker that we could move the needle on. And so getting over that initial challenge of market size, and staying niche. I think in today's market, I think, more people are, are willing to, to understand the niche, but that was a big thing that we had overcome early in our early stages, and it wasn't just about a check writer. It was about bringing expertise into the company that would help us get to that next level. So not only did we take a round of funding. And we got Jim arms. Wrong, who is the founder of JD software, which is a worldwide known point of service software platform that he started Encana out of his garage and became a multi-million million dollar market cap company on our board, as well as helping us to find CEO, which is also a very difficult decision as founders to bring in a experienced CEO to help run the company with us. We get a lot of credit for that decision because it really helped us to again, keep that hockey stick growth that we had started on that same path. Hope difficult was that for you is the found was particularly challenging you just knew in Saudi that was the right thing today. Yeah, I took a lot of consultation with, you know, others. To put your ego aside. And, and to say, you know, we have never done this before even though we have had a lot of success in, we're on a great path to, to bring someone who really actually would might have a little bit more expertise. And what we did actually once we made the decision we did some strength finders work to figure out. You know what are each of us are the two of us for, for sure as founders, what are strengths? And what are we missing? And what we figured out was that we were truly missing a processor, somebody who's going to bring in process, more of an operational leader than a true. Maybe CEO, if you will, and someone who's going to institute, you know, Salesforce, for us in an accounting platform that was going to help scale and we were lucky enough to find that person. And when we, we. They set up the organization. We actually had three people leading the company, which was a little sometimes difficult. We didn't find it difficult. But we had sort of trifecta as the, the team called us where we had sort of this triangle of decision making which I don't think Slota's down. We worked really, really well together in making decisions and we had a very flat organization at the time. So there were we had divided up teams in which reported up, and then came together to make big strategic decisions together. So it was definitely tough to set your ego aside. But at the time it, ultimately, it was about being humble enough to say, you know what I'm really good at these things, and we need help in these areas are overlapped wasn't so much that we stepped on each other's toes and continued to respect each other's domains, which I think ultimately. It was how we were able to be successful and they soon they save the great move to make. I mean, hey, we all now over ten years later. I mean one of your biggest challenges bane in those ten years. Keep maybe telling me how you overcame some of those challenges. Yeah. There's been many. I just keeping up with the pace of change within the organization. It truly is, I think, in any startup is, is a part of your culture. Like, if you don't talk about change management part of your culture, it's important to, to address those things, and we from the very beginning have developed a very strong internal culture and one of the things that we did. When we took that I trying to funding in, we had about twelve people in the company when we took that round of funding and within the next six months, we had hired close to thirty people, and so we had more people in the company than we had in the previous, you know, first three years of the organization, and we felt this cultural shift and so. We sat around, like we did every year at the beginning of the year, kind of a mini strategic planning session, and we asked the those forty people that were sitting in the room, you know, who do we want to be as an organization, what do we stand for, like, what types of people do we need, we filled up a giant whiteboard, which we then distill down into our core values of the company and what I am you know, most proud of is that those core values have now scaled with us to where we are today over five hundred twenty five and police in eight states across the US. And so that truly had laid the foundation for our growth in how we communicate with our teams through all of these big changes. So, so that was one of them, you know, the second is really around keeping up with innovation as you start to get bigger. And making sure you're building the right things and or building or buying depending on, you know what you have the opportunity to do, and, and making sure that you are looking far enough forward to make decisions that are not just reactive. But hopefully, proactive and balancing the reactive and proactive choices that you have to make so that you're still ahead of the game as you move forward within ovation. And sometimes that's been very difficult, especially more recently actually, as we've moved into the enterprise organizations and companies, which, you know, become a lot more of a burden and taxing and taxing the teams with wants and needs. Then where we first started which was small and medium sized business space. So that move up market has been a challenge. But again communication. Having the right people to help lead that and also to be patient. Which I know everyone says it's a virtue for sure. But trying to balance the proactiveness in reactive niff-, I think has been a challenge, but and still remains a challenge for us. And then I guess the third thing I would say, as far as a challenge goes within the organization. Would be just in terms of our, our customers. So we call our customers members. We did that from the very beginning because we wanted them to feel like they'd be long to community and in healthcare healthcare providers are not known to be the most tech savvy and so moving through the adoption curve. Initially we hit it right on the head. We had a lot of early adopters with web-based with a web based application they felt comfortable they were the folks that were doing their, their banking online earlier than everyone else. They probably had a, you know, they had gone away from the blackberry, and we're moving into more of a smart berm earlier than anyone else. But then there's this huge you know, middle part of the adoption curve. That is much more difficult to win over. And so having to take step. Back when you have so many smart people in a tech company, trying to deliver technology to non tech savvy people to take a step back and really understand how does your marketing have to work. And so, again, in two thousand ten two thousand eleven a time period, that's when we really and our currency. Oh, Nancy ham, actually talks about how we've actually developed to companies for web PT one almost like an educational platform, because we had to that now is this education community that truly now becomes lead generation 'cause we have become a thought leader in the space around technology specifically, you know, electronic, health record and more now with data analytics within the industry. And so the challenge was overcoming, the, the non tech savviness of our. Customers in trying to deliver a technology to them in how we solve that was by becoming this educational thought leadership platform that helped empower them to gain the knowledge to understand that we were the best product for them who will twenty nineteen. I mean you know one of the major players in the physical therapy shelf web. Okay, you said, you've got to comb not adoption learning curve that especially for people that to seventy associated with technology. But so what does that landscape? Look like now. And he's technology continuing to transform physical therapy. Physiotherapy say. Absolutely. You know, we've been helping to push that curve. But absolutely technology is, is much more available and rampant through the physical therapy or rehab therapy spaces. We call it so that eighty percent number is now flipped on its head, so eighty percent of the rehab, therapists in the US are using some sort of digital platform of which forty percent are using what PT but you now are seeing much many more technology opportunities with, you know, a range of motion, try being able to do more consistent measurements of range of motion Telehealth is now a big thing, that's happening to, to help again reach more people in order to gain access to healthcare, which is extremely important. And so you're seeing so many more apps are available for therapists to use for home exercise program. We've actually added on a onto the front end of our platform. A patient retention management, which is like a mini CRM to our Amar to where our therapist are able to keep in contact with their patients more so that they aren't leaving their treatment plans to early, or their key continuing to keep up with their home, exercise program because compliance with home exercises, isn't the best so long PT patients. And so having the ability to use technology, and so many more ways in reaching, you know, your average consumer and where they are, which today as you know, is on their phones. We've had to really continue to progress them that way. And that's you're seeing that more and more with within the healthcare space in general. But for sure. Sure, in the PT space as well. But you guys are also based in Phoenix Akito, tell me a little bit more about the textile up sane in the why you think tech talent is actually migrating away from Silicon Valley towards paintings. Yeah. Phoenix is an emerging technology mecca for sure as are a lot of different cities, right? I mean it's I say these days like what company is not a technology company, right? Restaurants, PT clinics. I mean, everything pretty much is tech company these days, and so with the, the need for more technology applications more opportunities to, to apply technology. Education, first and foremost has to be the, the sort of foundation. And so all of the major schools, especially state university and Grand Canyon university here in Arizona have really stepped up early to understand like this is important. So having the education and computer science and technology, readily available has been a great to help, you know, get more people who have the education levels to, to work in companies. And then you have this startup amazing startup environment in which incubators tech working co working spaces galvanize our neighbor across the street from where we are in the Phoenix warehouse district, which has become a great sort of atmosphere, in which, there are many startup companies that are housed here. So you have this ability to have this density of interaction with, with more start of it's just a completely different landscape than when we started in two thousand eight the mentor ship now that's available. The attraction of, of people coming into Arizona, and the state has actually we have a very entrepreneurial governor in, in, Doug Ducey, who has introduced a lot of legislation that has been very favorable to technology companies, and policy changes our mayor guy, I go is also had been a huge advocate for the city of Phoenix, and again, bring more density into this area. So I, I can't say enough about how it has to be a collaborative effort in order to have cities like, Phoenix to really sort of b b empowered to. To have this ability to become sort of attack mecca, and we're definitely do that doing that. I think Phoenix has been named the number one entrepeneurship city for the last two or three years running. And so, you know, we're well on our way to establishing ourselves which is, which is fantastic. At the same time I will just say that. It also can be I mean it's now much more competitive with all these new startups coming up where huge advocates for for start. We, we do a lot of tourist or building. I speak at a lot of entrepreneurial events. But at the same time, I also also want to sometimes put this extra down below is, hey, don't come. Steal my people. Because, you know, it although yeah, it's the, the market of more new companies coming up is not keeping up with the pace of talent. And so we as in all over, I think the world, probably, there's just this lack of talent as a folks in technology specifically, so, you know, computer science in coding, but also in, in driving businesses. Right. Especially from fast platform. So software is a service, which is very different than, than a more traditional company in terms of your recurring, revenue models and things like that. So from a financial operational perspective, you know, growing companies to our size. There's very few people that have done that. And so, yeah, we, we have to keep the electric fences up around our folks pretty pretty well. Also comes back to having a great culture. We've obviously, we've talked about where you came from and the story behind Webb PT. An also way you all right now. But I mean, what's next for web PT's anything else, you can share with us about the future? And also excites. You about your journey moving forward. Gosh, there's so much. We, we've done some recent work on our town, which is our total addressable market. And we've obviously killed it in the outpatient, physical therapy rehab therapy market, which means that clinics that are standalone, or that people go to, you know that you can readily go and out of on your own, whether they're associated with a hospital or entrepreneurial free standing clinic, but there's so many more opportunities within our space. Whether that's home health, a skilled nursing facilities, even acute care, which is pretty much taken care of and dominated by the larger EMR's, but integration with some of those larger organizations to help. With our very niche, physiotherapy knowledge is things that we're looking at in the future for sure. And what excites me the most is really we have with our thought leadership, we've done a we done now for the third annual rehab therapy state of the rehab therapy survey that goes out to all the US therapist, and we garnered that asked him a bunch of different questions to understand more about the industry, and there's so much opportunity that we have right now we are helping at the forefront of trying to empower more patience to get into see physical therapist today, only ten percent of patients who have diagnoses that a. A physical therapists has the potential to see are actually getting into see fiscal therapists. So that means ninety percent of them are off doing things that, you know, hope may lead to surgery or more expensive sort of outcomes, or which is sort of the crux, that's happening today with the opioid crisis. They're getting pain medications that they end up staying on and getting hooked on an addicted to. And so we are at the forefront of trying to help with technology to empower more patients in working with insurance companies to get them in to see if his therapist to hopefully, mitigate some of the opportunity for opioid addiction or costly downstream services. That may not actually get them better. Anyway. I'm so using our data using our, our technology promise, we were helping and empowering more patients. And so that's. Some of the things that really excite me because our, our touch factor our ability to help more people, which at the end of the day is why became a physical therapists in the first place was to help people the, the ability to help many, many more people today with the Lepetit platform is just so inspiring, and even on eleven years, like I get up every morning and still wanna come to work every day with a with excitement us to apply to officially wants to find out more information about you'll still and everything that you doing it PT, what's the best way of funding you on line, and also might be contacted by the team, if they just left with any questions after listening to conversation today, share? So we're hiring so wet PT dot com slash careers. We have lots of opportunity down here in Phoenix, and we actually have all over the country, including Taku in Denver and Boston. So anybody's interested. From a if you're a wanna learn more about the rehab therapy industry, we again on our web dot com website. We have all kinds of blogs, and webinars that you can learn more about us, and the industry has a whole, and then me personally, I'm on Lincoln, so Heidi. Janetta. J. N. N E NGA. I'm I'm happy to, to connect with you via via Lincoln. Loop. You'll story of how you've transformed the world of physiotherapy with with technology, having experienced firsthand. And I think it's an inspiring textile, ab- story, but I think the end of every episode, I always say that technology works best when he brings people together, but you've used technology to empower patients, an ultimately help paper got so beautiful thing. So a big thank you for taking the time to come on and chat with me today. Thanks already appreciate the opportunity. One of my easing, June and indeed story about a woman in tech achieving highly deserve success. These are the stories I don't want to hear more of an celebrate on this type podcast. I cannot thank God, you know, first of all, of course, for forgiving me for leaving her presentation. And also, of course, for taking the time to chat with me today, and I'll go to fade in the holidays. Textile top story would have resonated with so many of you listening, whether you're in the textile tubes eight all out of it. But I want you to share what you found valuable from today's conversation and maybe even shea your personal story with the listeners hit two and that's nice and easy for you to do a platform. So we can all get avoid said, and you can Email me tech blog writer outlook dot com. Tweet me at nail Nailsea Hughes. Oh, coast. Visit my website tech blow grata dot co dot UK. And finally, before I go a big, thank you for all your well wishes, by the way, I'm feeling much an hour after my skin on the plane home the other day. Now I do have a routine visit with my doctors next week about I'm sure everything is going to be falling. You're not going to get rid of me that easily. Okay. So a big thank you for listening until next time. Don't be a stranger. Thanks for listening to the tank global rice appalled cost until next time. Remember technology is best when it brings people together.