20 Episode results for "Amy Porterfield"

82: Talking Body (Image) with Amy Porterfield

RISE Together Podcast

48:29 min | 8 months ago

82: Talking Body (Image) with Amy Porterfield

"Ladies and gentlemen did I mention I have a book coming out I probably did. But here's the thing it's coming soon. It's called get out of your own way a skeptics guide to growth and fulfilment and we're in the presell window of windows Listen listen your old friend Dave here. I am super excited about having written a book for both men and women about the twenty lies that I once believe that we're keeping me in in my own way. I have written this from the perspective of someone that is totally different from. Rachel Hollis even if the format is somewhat similar to wash your face I wrote it from the perspective of someone who's been skeptical of tools like this book or even the podcast you're listening to for ever and ever someone who's had a fixed mindset in his way okay with not wanting to embrace growth and someone who's just motivation Lee challenged. I do not have that thing that Burns inside my wife. That every single morning has her jumping out of bed. Ridden chase the world. It's through that Lens that I'm talking about the ways that I was getting in my own way and I think in uncovering the truth behind and those lies not only did it. Help me get out of my own way. It'll help you get out of yours in real time as I want to thank you for pre ordering this book I've have created an e. Course he course yes and Ekos a sixty minute. He course called finding your why. It's a full hour with a workbook talking about why you don't know your passion your mission in life yet. What the components are of your y? What might get in your way along your journey and how to activate it in real time? It's a fantastic resource. It's available absolutely for free right now for having pure of the book and if you go to get out of your way the Book Dot Com right now and follow the prompts. Not only when you get the course you can hear the first thirty minutes of the book again again. Get Out of your own. WAY COMES OUT March tenth. I'm super super excited about it. These pre orders matter Dang it I hate to have to ask for a favor from my friends. That are listening to this podcast but here. I am every single preorder for this book ends up going on the charts when it comes out on March tenth. And we're trying to turn this thing into something so if you are a fan of this podcast if you were a fan of grow wash your face if you are interested in having my perspective respective through the Lens of a skeptic someone who had a different mindset and different motivation than my wife this is the book for you get out of your own way. The Book Dot Com. Tom Hit that link. Follow the prompts and I appreciate your support all Right Ladies Season Gentlemen. I'm here with any Porterfield online marketing. Expert Amy Porterfield. She is very very good. Incredible teacher and the host of the top podcast online marketing babies. Amy Order Push Three. She motivated me. There's something about EMU lucky that it's extra special. Avian Pink bigger and she truly has the biggest arc's girl you weren't going to be success. I want to say one more time. Crash and Burns are the catalyst for the most powerful lessons that will tattoo pull you into into achieving those big bold goals that you set for yourself this year. I've watched you behind the scenes jump right in and I've also watched you exceed even your own expectations of what they could my message today for you is that digital forces can literally Change Your Business Business and your life. I have a multimillion dollar business with two courses. A few live launches a year in one course on Evergreen Ninety five percent of my revenue comes from my digital courses. She gets that permission. And I'm a big deal. You're all big deal for saw. I have to start from a place of amazing gratitude because Amy Finding you is transformed my life. I now believe that I meant to be a big deal in this world. took me a long time if you could get there faster than me. I really hope you do because you show up differently. You sound different. You say things that are very different than you would when you were playing small and your life can change if you step into it because after all you are freaking a big deal. Hi I'm I'm Rachel Polish and I'm Dave Hollis and we're married for like fifteen years and we have four kids of like a thousand kids you've been foster parents for kids as well and and we're running a business together. That's a lot of thing is a lot of these but we know that it's possible to have exceptional relationship. Regardless of the stresses. Do you have in your life so if you want some tips and tricks and how we get through. All the things is rights together. Walking through the rise I got the job. Alright have a seat while I pass pills right. Oh Yeah Have you ever worn flat. Shoes honesty life. My influence is affecting you and I thought if I wear heels she's getting. Im I it will be up so amy is one of my best friends. I have this incredible privilege to so many of the people that you see on my sage. Who are working in? The back room are just friends that have had for a long time and amy and I had a trip and we had a really interesting conversation on this trip and I I challenge of Mike Seventeen I was like. That's a book. PODCAST is a conversation we have to have and I asked her if she would come. And and sit with me in front of you all and have this conversation in front of you all and I want you to honor and holds face for her because it's very vulnerable offer her. We Really WanNA show that real so that you have some concept of what she's been able to do professionally and the conversation today is about personal stuff which normally share now so this is a huge deal and so grateful that you're willing to do it and the intention behind this is so that you can See a narrative that I've seen play out of the last couple of years I've had honor and the privilege to interact with so many women. Incredible Powerhouse Warehouse Women Women who are successful personally professionally financially. They have these lives. They have these are. Everybody would say my my gosh like that's it right but behind the scenes so many of these same women feel like they're not succeeding because of their health. Yes so UTAH. We take us on your health journey. We talk about where like tell. It's where it started. Go back as far as they're willing. Go back okay. So I'll go back as far as when I was eight years old and I was in a weight watchers meeting. So that's what my very first memories. This of how I felt about my body. We're in a weight watchers meeting. My mom had always struggled with her weight. And so I just struggled with my weight right alongside her as a really little girl and so from then. I literally have been dieting since age and so I went I was I. I was never a big big girl. I was always just bigger than the rest of the kids in school so I thought I was fat as Taller. Curvier it's to bigger girl in general and so I went went through all of grade school thinking. I was overweight thinking I was fat. There's never been a time in my life that I've been in a bathing suit that that felt normal and there have been very few baby bathing suit moments moments and I went through high school that way always bigger always dieting. Always hiding hiding hiding. I think I spent most of my life hiding my nobody behind closed behind events behind. Not doing things and I went all through high school. That way still dieted college all of that. It wasn't until and guys I'm forty three years old wasn't until about a year and a half ago that I said this ain't work. Yeah so I'm curious. Anyone feel like they have similar experiences being put on a diet really young struggling with it throughout childhood right so this is a narrative that plays out pretty often and so tell me about the last year and a half. So what happened was I. So I've had this business. I have for about eleven years and when you are in online marketing you gotta make videos and you have to take pictures pictures. You'd be hard pressed to go back a year and a half before anything before that to find any picture of me ever. I use the same photo. Oh in everything so anyone that keeps using the same photo. That's like five years old. I get that and any video always boobs up. I always said to anyone taking a photo title of me. boobs up video moves up and so with that with that. I realized that I was playing small. And I was in a partnership tip and I it was with a guy and he was kind of behind the scenes professional professional partnership he was behind the scenes and I realized lies. I wanted to get out of the partnership but if I got out of the partnership that meant I had to show up in my business in a bigger way and I was so tired tired of playing small and I saw all my friends doing big things and making big things happen and I knew that I was playing the smallest game ever and I got got to the point that it felt so heavy that I didn't want to do that anymore. But Funny Enough I had had some success in my business but in my head I grace I had said it and I heard myself in grace and my head. I thought I cannot be successful. This overweight so I can't do it. The amount of time times that I have spoken I spoken so much in the last eighteen months the amount of times that I have stood in a room full of entrepreneurs business people and Said said. What's your version of enough? Not Enough thinking that they're going to say I'm not smart enough. I'm not connected enough. I'm not I don't have the right resources. The amount of times of asset question Russian and a room full of female entrepreneurs will say I am not thin enough. What the Hell does thin have to do with being successful in business? It felt like ahead everything. So what okay. I believed in my business that if I so I am about sixty five pounds less. Listen I was about a year and a half ago and I'm still on this journey. Still thank you inca and sixty five pounds ago. I believed that people wouldn't buy from me if I was overweight. They would look at me and video and they'd say something's wrong with her she's overweight. She's fat and obviously cliches weaker if she can't get the weight off she's not sexy at that weight like something's wrong with her and I thought they weren't going to buy me and I was so afraid that I wouldn't be able to create read a business because I was heavy and the thing is like who admits like people don't talk about this and yet most of us are thinking it. We're we're like oh my gosh I did this. I did that thing and I had this like but I'm still a piece of garbage because I'm not a size zero. Yes that is the narrative that is playing in the back of our head and so we went on this gift right. She's been on this journey and she is done. In such a healthy way got a nutritionist. Really really encountered it in a beautiful healthy and then tell us where you are now in sort of. What's prompting you okay? So what happened was we were driving and together other on this little trip. We took and I was telling her. I'm so glad I've been able to get the weight off and I've done all this work but one one thing I said when we were driving as I still care deeply what people think of me and I still care deeply about how I look and how I show up and I knew knew there was still some work to be done because I want to get to a place that I don't care what anybody thinks about how I look. I don't care if they think I'm fat or thin Dan or sexy or not. I genuinely want to stand in how I feel and how I think and I know. I'm on the journey to get there. I've done so much work over the last year or so but that it is a place that I feel like. I'd be unstoppable. One of the things that you say as your friend that I hate. I'm not GonNa like this is you. You always say you. Do you always say I'm not at my goal weight. I was GonNa tell all of you but I'm not at my goal way. But what is that going. How's well who's going to be a different person at a goal like how it's not GonNa Change you and you're still going to be insecure about how you look because there's there's always another mountain? Valentine's Day is coming up. It was my birthday. Also your birth burleigh celebrate Valentine's Day but not only that you're also running your first ever marathon. I am and when I get done. I'm going to need something to celebrate liberate Valentine's Day my birthday and having finished a marathon. And there's nothing more than I would like then baked by Melissa Mini cupcakes. The thing is Dave. Dave does even know all of the time that he has eaten baked by Melissa because he's not usually one that procures the sweets in our house. I don't procure very. Yeah you you don't you don't I am the one who is the connoisseur of all things desert and so I loved loved by Melissa because the cupcakes are bite sized. WE'RE GONNA have red velvet. That's the only flavor that you like cookies. You know they do this. Valentine's Day send your loved ones. The perfect gift baked by Melissa GOTO BAKED BY MELISSA DOT com slash rise together and use the Promo Promo Code rise together to get fifteen percent off your order to take advantage of this special offer for podcast listeners. That's fifteen percent off at baked by Melissa Dot dot com slash rise together Promo code rise together okay and when we we talked about that. That was the first time I thought about that. Like fully cow. Like what. How am I going to be at that goal weight different than how I am sitting here right now with you and I don't have to be any different? Yes and I think that's the journey. I definitely am still. How do you get from that place of thinking? If and and so many women do this right. We think if I could do this then I will be happy. That's what she said. If I could be cute and a baby to then then I would have more friends or people would like if then if then and the reality is it's geography meaning like it's going to be you do with all your baggage and all your crap and all of this voice in her head because you're not dealing with that in the geographies change. I mean a different state of life. Maybe the bodies physically physically different. But you're not fixing what the real stuff is. That's the thing so what I've had to do over this journey is you and I've talked about. I have to show up differently and over the last year and a half so it was funny. I I'm really into my business. So a lot out of how I think is business minded and I went to this woman to help me with some marketing copy. And Her job is to whittle your whole existence down into one word word so I spent thousands of dollars four days. Yeah and she does all this interviewing with you and she talks about Your Business and your life and your loves and insecurities and you whittle it down and when you leave her office you have one word. And I'm like so excited for this case so I get in there and we spend these two days grueling. I'm crying then I'm working through stuff. I'm so excited to get my word. And I'm thinking like empower word influence like these great words cheever and and she takes out a piece of paper and she's like okay so your word and she puts it on the table and it's big. Their word is big but she and I said head fuck no now now no no see men like personality ability everything thing and in the moment like not me. She didn't mean me. But I don't like that word your camera angles off. Yeah we're looking at this. I looked at the word and I'm like Oh and my whole life. But here's the big realization. I looked at that word and I looked at her. Like I'd like my money back now. No and I looked at her and I said AH my words not big my whole life. I've been trying to be smaller. I don't WanNa be big in this world physically big. I don't want to take up into much space. A my word cannot be big. I don't want that and she said and that is why your word is big. You have to accept that and I left there completely mad at her and that word an over this is what was crazy over the course of like six months I thought well what. What else does that word mean and it really did mean taking up space in a bigger way having a bigger voice getting on video and doing my thing in a big midway no matter what no matter what anyone said no matter what anyone thought no matter even what I thought to myself I had to show up in a bigger way matt was over over a year ago and as you know two thousand nineteen groundbreaking year for me in a million ways and I believe it's because I accepted that I will will be big in this world not physically but when you when you always try to lose weight you always WanNa be small like we're focused on being small? Aw and so I figured out. I don't want to be small in every which way and this body even to be in front of all of you at the way I am. I'm in how I look. This is a big deal to me. There's that word again. It keeps coming out. It's a big deal because even this morning I took a picture of before I came on and I'm like Whoa. Those thighs are kicking it today and then I was like an hello there. They are do you when you have. I like that. Do you do something to now idea. Yes so now the old me would have wallowed in that and the new me is like I am here. I am taking up space face. I am doing this and I also know remember the woman that just came out that said her superpower Jane her superpower is this thing that she's working through. I do believe if I get up here in talked to one woman in this audience. That is not doing her thing because she's not at her goal weight and I'm up here saying and I'm not my goal weight either and I'm doing my thing and I'm up here saying fuck. Go Away I the young ladies. Sorry but Jeez Louise what are we doing okay. So let's talk about this first because you also Rachel such a great friend have to. She pushes me a lot and I love it but also loves you and she loves me dearly but there is something about reaching a goal and like I want to prove to myself that I can do that. Discipline in new habits and mourning rituals. Because is I eat my feelings. Another thing I forgot to tell you. I'm an emotional eater. I one time I talked about my weight on my podcast. Who was a nine minute episode? Usually usually they're in our nine minute episode. I talked about my weight and I talked about how I went through. Something really hard in my business in my son had a birthday party the night before and I made them all these cupcakes and so we had the birthday party. There was tons of cupcakes. Leftover I had a hard day the next day when he was at school. And I ate every cupcake. The embarrassing part was in this part. I can never get through without wanting to cry. He came home and asked where the cupcakes were. And I had eaten every single one of them. I eat my feelings. It's like there's no other released I used to so. Why isn't the goal to tackle that? Okay this is where I think Reagan. 'CAUSE I like the goal is that number that number that number but you and I have talked about the goal can be to not eat my feelings to have my morning rituals to to move my body thirty minutes a day had elsie coping mechanisms yet. Better yet backtrack. Even more cheer root cause what is prompting you to want to get to that state in the first place to want to get to like. Why are you getting what is what is the feeling that you're having that is making you go Benji? Yes in. Its this feeling of anxiety for me. It's not knowing the answer and so I can't live in that where I'm starting to learn if I don't have all the answers I'm just GonNa sit with that every day doesn't have to feel great uh-huh I can sit with the discomfort the unknowing the anxiety and move through it. There's also I was talking about earlier. This idea of anxiety is is a fight or flight response in your nervous system and if you will actually go do something physical. It's a way to trick your nervous system. Like oh she's she's fleeing Like she's doing the thing that I want her to do. Truly the next time that you're having like go do physical activity go do something that gets your heart rate up and insinuate because it really does help trick your body like Oh okay okay. She did it. She ran away from the tiger. We're fine yes tiger. I want to get back to the idea of the Galway. Yes done here because you're going to give them an a-plus answer instead of like I like dig it. I can tell you guys. She wouldn't wouldn't tell me kind of what we're all going into here. So I feel very unsigned out. You and you would have tracked. You've written your answers in practice them it out and I want like this is so beautiful just real quick. You've done one episode on your way. What and how many episodes about online marketing just has Korea hundred? What was one of the most popular episodes? You've ever done that one. That is the puzzle when we have the courage to talk about the stuff that nobody talks about. That's like Oh thank God somebody else said it be real right now who is not pursuing something in their life that they wish that they could do because they don't think that they look for it so many women in this room so many women in that room and so the question is look. If you we're like I am really WanNa feel better in my body. I WANNA have greater physicality I wanNA stretch. I want whatever or I want. I have inflammation formation and so I want to make sure that I'm eating Greens and whatever. Yeah that's not what you're saying. No no no I really WanNa know I got it. We got it all. Been Vince you by the end of this that the goal weight is a thing. No no I hi. It's like we're laughing. It's this is the problem you really believe on some level. Like how many more pounds is it fifty. I would like that. And now we all now they all know the level of crazy I get to do you. You believe uh on some level you believe that life would be better fifty pounds lighter. You're right and here's the thing that's not getting anywhere where I need to go. I've been struggling to get to my goal weight my whole life. How's that working for me? So I'm hearing you want to really get behind this because I know chasing the a number versus actually living healthy habits and doing those things would act China light. You remember we talked about this earlier. Today you're going to get to the same destination. You're just just going to do it from a place of love instead of a place. Shane and that is that literally will change my world. Absolute I hope. I hope that you all know that I believe this. It's just really hard for me since eight years old being weight watchers. All I know is get to my goal weight. It's it's my goal weight and life is going to be exactly how he wanted to be. Although I don't I realize that's not true. Yeah what's in my head all the time. So my challenge to amy when we were on this trip it is. What if the goal isn't a number? What if the goal? This is hard work. What is the goal is? Can you love yourself right now as you are if nothing ever changes because if you can't love yourself as is you can't love yourself self as something else. It's so true like it's never it will never be enough and because you maybe you do get to the place where you but you still so have all this crap which means you're gonNa back flied or something and then you're gonNa feel more shame and then it's going to spyro like it when it becomes a thing that's about your way you're chasing the wrong goal and so the challenge is what does it look like love yourself as you are and I remember sitting at dinner with you when you were like. Oh what where would I even are. And I'm like that's the journey. That is the journey. And that is the journey. I am willing to get on one million percent. What thank you so to me? Hey this looks like you unpack the different areas of your life where this affects you. Yes so you say to yourself. I believe that these things would be. He made better if I was at my goal weight. And that's like my business. I this my plot. Whatever it looks like right right my confidence might and then you and then we dig into like we'll why? Why do I think so? So let's start with business because that's the one. Yeah why do you think doc straight talk like why. Is it going to be better so this one. I could talk about all day and I won't because I feel like I'm living it when I get on video and I'm not hesitant and I just speak from the heart and when I do photo shoots and I let just all the photos get out there and when I just show up in a bigger way I know I'm showing up for my audience. Making it about them. Not About me that one. I feel like I've been working on the most and part of the problem. Is You get tricks because losing the way gave have you confident yes and the confidence is actually what made you successful not the way you associated with the wrong thing. Yeah so she's like Oh. I went on this journey and I lost his way and then I had the most successful year I've ever had really it was just. It was your mind your body I was I have. I am a different different person. Now that I work with a weight loss coach and I have habits and I have morning rituals and I work out and I move my body. I could do that sixty pounds ago and I started seeing this confidence. Come very early on in the weight loss. It didn't happen yesterday so one hundred percent. Well because I think you're making traction so it's like there's something something happens even if you go on. Let's let's let's talk about our health journey which is in the way that we normally would talk about which is how many pounds of you lost. That's what most of us ought to and if you've ever gone on any kind of journey like that and you lose even like three pounds. You're like I'm doing it Hallelujah. I'm doing it. Yeah and the idea of doing doing it. Even if you get sick you ever got snake and you lost three pounds overweight right and so the act of having any kind of traction is what starts to build the confident yes and then if you continue to have traction that confidence becomes mm stoppable one hundred percent but then you forgive me if I'm talk like if this is wrong but you got to a place where it started to plateau and then that started messing acids your head and yes. I've been in apply toe for a while and I've seen it Kinda messed my head which is total proof of what you're saying in the sense of when I make it about the weight and the weight is not coming off now. I feel shaky and like Oh what am I doing wrong or whatever however if I made it about the things we've talked about how those can happen everyday no matter what the scale says yeah and I think part of it too is like there's there's a lot of stuff that we can control in our life right. You're you're an achiever achiever you have all the things you want to do in the business. You don't know though you don't know day to day and so that is something that you you can. If you're doing all the good girl things that you're supposed to do in your checking all the boxes you can actually see. Look at me. I have result right right. I'm achieving being. I love. I love to check off a box. Yeah yes so. Tell me what this looks like. Now you're we're we're having this conversation you know. The the mindset isn't right like what I said to. Amy Was Jane said this earlier like what are stories are our superpower. Yeah you know the world needs you exactly as you are and the challenge to amy all the time. She's like well. If I was at my goal way then I would be more confident on stage and I'm like how many women who look exactly like you need. Then they need to see you then need to see you loving yourself. They need to see you you showing up. Because they're over there hiding in a corner hiding their body so afraid and you're like what did Liz do for the war I I. It's so true and that reminds me so one of the changes I made was in. This is so silly and simple but I had to clean up my feed my news via facebook talking. I if you look at it now you see women have this beauties that are all these different shapes and sizes in Oni net. Yes and when I look at that and I see these women owning their bodies I think what if I owned my body so that all of you can see. I'm doing it. Maybe you want to do it too. So that was a huge huge. Yeah I did probably about two months ago I went onto my instagram. I unfold six hundred and something people slow because I started in life I started as a blogger years ago so I just ended up following all of these women who were lifestyle and I'm sure like beautiful incredible great women but every time I would see a picture of them even if it was not an immediate conscious thought I was basically. I'm like that's what a beautiful body is supposed to look like just all dams calling through and my brain is saying beauty beauty beauty beauty. I'm not seeing went like honestly what I don't follow i. Ah I think it was like a Kardashian like when you go on instagram. And there's the little despite glass right you can discover and clicked on it and there was a car dashing. Like Whoa Body Ati. Wow that's a thing and then who follow who Catan live your livewire all good one. Hud A on on instagram. She has like fifteen million followers. She's a makeup chick but she's Middle Eastern and she has these BS voluptuous body. Audie like like Whoa and she has a sister. Mona and Mona has this beautiful body and these women are gorgeous and every time they go out there just it's like Bam Bam Bam owning it but like but but symbols like the in a way that I never saw growing up. I never saw full figured women being like here I am. I am freaking beautiful and let me show up and not like oh I am a full figured woman but like I'm a woman here it is is. This is what it is and I saw. I saw a picture of them at something in these dresses. They just so gorgeous and I thought why isn't that in my feed. Why isn't that instead of like the beautiful? You know you know what I'm talking about right. y'All have someone in your hand right now that you're like it's she's six feet tall tall girls small girl the other day and she is perfect and she's in my head. The images usually like a beautiful blonde. It's like Giselle Zahle. There's avs there's a but right and that's what I'm seeing and I'm thinking there's something wrong right that that comes with that and the reality is it's just because I don't have an example. Yes regularly in my head filling my head up with someone who has a body that looks like a woman's body that looks like a woman's body and so the challenge that I have to you that we talk about that day is can you fight to love yourself if as you are in the answer I've given lots of thought to this is of course yes that also means and why we came up here and we wanted to talk about this and share this as I do have to give up like never ever again saying when I get to my goal weight yes like that is a huge shit that I've never experienced. So what are you replacing it with. So what am I so I don't want it to be when I get anywhere that important. I wonder how yes so I want to be here. I want to own it right now so I want to replace it with. I do these things. I move my body thirty minutes today. I drink the stupid water you know I I plan the meals. I do these things every day no matter what and we talked a little bit about relationships and you know my husband Hobie and Hobie. I'm very lucky. I have a husband that no matter what weight I am. He thinks I'm the sexiest thing in the world. However I mean very lucky right but however I don't when when I get in my head about my weight I don't think I'm the sexiest thing? And what really ruins our sex life our intimacy. Our relationship. Asian chip is when I don't want to be intimate because I'm afraid of how I look and no matter what he thinks of me are not that yeah that is a relationship ship crusher. Absolutely right anyone ever struggle with not one eight God. Please tell me my sex life up here so super-normal freed you this all the time. I do like about wedding right now. So yeah so this Roy. Hope he's going to die so so anyway. I do think I need that. I saw it show up in my relationship for years and years and years and I realized I've got this man who loves me no no matter what I don't love myself no matter what and it's affecting so many different ways and that's when it gets scary when it starts to affect the relationships and ask an interesting question I earth office before but do you ever think so. Amy's husband is former navy seal which how bad ass right very sexy and now as the firemen stop and so I just I had this thought which is like Hopi is such a definition of like a man yes is like masculine man. I hope we're recording. I mean eleven threw him later. He's GonNa be so happy happy. You're right then you feel like on some level is there some subconscious play like. He's the man than I have to be like of low woman a million for San and I always like the man the bigger one you guys at one point. I weighed more than my husband. Like that was a hard thing in my head and again he never treated me any different. But I knew that number and I I was like mortified by it so I showed up smaller in I acted smaller in the sense of. I just didn't play full out with him. And so yes I look at him as the man I have to be the a woman in to me and my head all these years. It's like but she smaller. She's she's little she's sexier. She's quieter she's whatever. Do you ever think about what are the things that you do in your daily life because you feel like. That's what like the sexy pretty girl is supposed to do is. They're things that I do you. Yeah I'm sure such as like dress a certain way or act a certain way. And maybe you wouldn't naturally gravitate to or like so what I'm thinking of reality is our example that we always give you crap about is your heels on stage. Oh yeah so amy wears these. Like benign inch stilettos to an hour Keno. Yeah that's insanity GONNA fall worthwhile fear Yes us. Why do you wear the shoes so I wear the shoes? Because I think I look sexier in heels than I do in flats and I wear them because they feels Dell's more feminine than glad that you are becoming friends with my lesbian. So let's funding your life feel great after I was onstage. Beans sent me a pair of vans sneakers in the mail and she's like lesbians no comfort. Ah I do have them. But Yeah I have these preconceived notions in my head of what it means to be a woman. And and here's something I've never admitted but because I'm a bigger girl because I've struggled with my weight. I feel like have to overcompensate in other areas. I've gotta buy the expensive close to look good on stage. The expensive ends of shoes. I've got to have my hair a certain way because I'm overweight so I better do all these other things to make up for that and that's very exhausting. Yes yes very exhausting. So I was speaking at this event a few months ago and there was a woman on before me and I will say her name. There's there's a woman on before me and she's doing the same really beautiful and grey shot big deal and she's got these high heels on and we're backstage and we had to all all the speakers had to go from one place to another you're walking right and she's walking and she's like you know on stage. She looks like statues and beautiful and then she gets backstage. And she's like a newborn giraffe raff right and she's acting like that because she's in pain. 'cause don't don't lie you know if you just gave an hour Keno in Stilettos does your. I don't care who you are what you say. It's not comfortable for your body. So she's backstage and she's in pain and her sister runs over with a pair of converse and these aren't just like out of the box commerce these are you can tell her favorite shoes. They are beat up to how they're all worn down and she pulls off the shoes and she's like immediately like Oh thank God and she puts on her sneakers and just like our whole everything about her changes. Because she's comfortable and she's like oh those shoes and she looks down at my feet. You and I'm wearing sneakers sneakers on stage and she's like. Oh my gosh that wow you were seekers on on stage and I'm like yeah I've discovered that I'm just as successful flat shoes. The as I am in Toland so crazy how that works. Yes because you talk about this lot. We've you've never talked about this like behind the scene so don't punch related for asking you questions on but you talk about being sexy. Do you feel like that's one of the things that you I feel like. You have to be like Oh like you were saying like you have to buy nicer clothes or do you like. That's just sort of a native who you are now. I think there's something being in my head that thinks I have to be that way when I'm in a predominantly male industry up until years ago there weren't many women at all all and so I always noticed that that a little bit of that sex appeal I think went along way to stand out from all the men and not that it's good. I'm not saying this is a good idea but I think that's how I came up in the ranks and so yeah it comes up again and I don't want I don't want to feel that way. I don't want to feel like I have to be sexy or whatever and so. I think that comes back to compensating for the way. Yeah yeah well and then I would also worry that sexy see becomes almost like a an an something you put on. Yes like sexiest is sort of turning herself into sexy versus. Who You you are when tru being sexiest truly? Who are you like? When you're naked like who are you at your core which also then plays into this idea that intimacy demissie becomes a problem? When you're not feeling because sexy is something that I would I am? Yeah inside this so true you know. I never realized how much I compensated compensated because well I'm a bigger girl while I'm overweight so I'm going to compensate and all these other areas. I think that's something I could really explore and start to look at so that I don't WanNa come and see for any of it. I just WanNa be who I am right now right the second. Do you like that. Compensation is on some level apologizing apologizing. Yes that's the conversations a very nice word for saying I'm apologizing for taking up this much space and the book for You yes I might have read it once or twice. Where do you like but where do you think that comes from in usually usually for most of us it comes from our childhood? Where does this and we talked to earlier we talked to Samantha about this idea of perfection from her mom? So where do you think this comes. I think mine comes from my dad. I my dad was was rough on my mom for her weight and I saw that all my life in so I fell l.. Bad I felt like I was bad for being overweight and I still struggle with some of those in work through those but I know I know exactly where it came from from what has been what are other things in your life that have been the biggest catalyst for change because it's like if you need a catalyst for mindset shift like as this powerhouse woman that I know you to be like walking through what you walk through and getting out of the partnership all of that stuff the idea that you are still still letting a man and a man who was in the wrong. He was doing something wrong even if you love him even if he's your daddy whatever you're letting the opinion opinion of a man still control the way you feel about yourself as a woman forty years later right and so what your question so in fact what I what I'm asking you is what is another time in your life and maybe maybe just something to think about maybe for all of you you. What's another time in your life where you have made drastic change and what kind of catalyst was necessary for that? So Dave like for instance. I the greatest this catalyst for change in my life is when I get a New Vision. I can see where I wanna go. I see the what one of the greatest catalysts for Dave to make changes is he imagines worst case scenario he imagine bless he imagines. But there's there's both people in this room that you need to imagine it all goes to hell. My family hates me. I'm an alcoholic like you go to the worst possible play. And that's how you motivate yourself so if you can think of and you don't have to answer oh I don't know I think for me. It is looking forward knowing. There's so much I wanna do that looking casting that vision. There's so much I want to do so many things I want to try in this world and I really want it bad and I know that I don't WanNa struggle to get there. I know oh I don't want to worry about what my thighs look like every day to do big things in this world. That sounds stupid even coming out of my mouth so freaky really is only one. Who's eight guys that stupid so ridiculous? I I don't know one man that thinks that maybe some rights not even go there. Yeah so we don't have enough time for that but I know I want some big things in my life and so I want it so bad that I'm willing to get uncomfortable enough to kind of figure Out some of these things that are keeping me there and so I'm I'm here for it. I mean really. Yeah given. I'm here for it the I wanted to have this conversation with amy because I knew that there were many women in this room who are filling some version of the same thing and I wanted you to hear a story. I also also hoped that some of you maybe who knew her before would be like wait. You you freaking Queen you successful hero of mine you. You don't like your body like I. I wanted you to get like. It's not not because there are those who they're women in this room. Who are thinking if I could just be at Amy Porterfield level? Then I'll be happy owning. Your president is understanding standing. That if you can't be happy today you can't be happy tomorrow straight up so I wanted you to hear me talk about this but also what hope that we did for you. Today is model some some behavior not all of you have been given examples of strong female friendships or what it is to trust another woman and what it looks like. Just sit down with your friend end. And Hey what's up with you and not talk about surface level things we do for a minute we go real deep real fast real fast. We're like what's going what's going right what's going wrong. Why do you think that? Is We really therapy session. Each other I do this with all of my friends. And there's the greatest gift that happens inside outside of that. Is that someone or her one of us. One half of the friendship is like what the hell are you talking about. You need someone to sit with you and ask you. What the hell you're talking about because you know the Bible says that which is in the darkness shall be brought into the light? If you keep it festering in the darkness it will grow. It becomes a cancer. It makes things worse. You have to be able to talk about these things and if you don't have a friend in your life I want you to be able to have girlfriends but if you don't dudes or cool too but there needs to be someone I mean. This is the community to find it. This is the community find. Someone doesn't have to live in your city. She doesn't have to be at the same place in her life. But you need another sister who can say. Here's what's going on. Here's how I'm feeling and you need. Who is the J.? Lo to your beyond. That's what I meant. Who is the person that hypes you up when things going well and hold your hand when things are hard? That's the challenge. Give it up for my best friend Amy.

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290: Tackling Your Course Creation Objections with Amy Porterfield

The Goal Digger Podcast

31:46 min | 1 year ago

290: Tackling Your Course Creation Objections with Amy Porterfield

"You're listening to the gold digger podcast episode number two hundred and ninety. She's the reason I started podcasting. She's a teacher who showed me. The way in the online course course world. She's now a dear friend and she is the only gold digger guests to make three s three appearances on this show. My girl in one of my I Swedish friends. Amy Porterfield is back by popular demand for a two part interview breaking down the thing that she teaches best digital courses is is the digital course on your heart but you're not even sure if you're ready for it or maybe are new to the idea altogether. You've heard me talk about my courses in your kind of a million with digital education in what's what's out there but you've never actually taken a full step back to look at your own life ingenious against her. Hey maybe I could do that to trust me. I know the mindset I know that feeling feeling of curiosity and fear before I even launch my email is my inner dialogue. It sounded a lot like yours invoked in this episode. I'm revealing what my first launch really looked like before. I knew any and I'm also sharing the five programs that I could have created while I was still in my window his office in Corporate America car before I even had a business I mean it can all feel confusing but you know who walked me through it. Today's Gusts Amy Porterfield and in this episode part one of two we will help you discover all of the reasons why you're ready for a digital course. Get ready to challenge minds at blocks. Let's do this. Oh real quick and before we dive on in any hosting a super special training that you can join to learn all about the three behind the secrets to digital core success how to bill launch encroach a thriving digital course business without having to hire a big team without the constant overwhelm or the momentum crushing question. What the HECK DO I do. Oh next I am sending all of the people over there because what she's teaching changed my life and business trajectory four ever so head to learn learn from any dot com save a seat next to mine. I would never back this training unless I totally believed in. It and I'm kind of her biggest success story. If I d you say so myself I sincerely WanNa fled her training with the Genyk adjourn Vam so we can all learn from my mentor Migra together again. That's learn from any AMY DOT com. I'll see you inside of the training. You're listening to the gold digger podcast where we firmly believe that work doesn't have to feel like work. The self-made millionaire and Marketing Guru Jennifer Katcher will help you redefine what success looks like it's time to hear from the experts glistening on honest conversations and learn the best tips and tricks that helped others pave their own way and craft their dream career. If you're ready to dig gig in do the work and tackle your biggest goals. You're in the right place. Here's your host educator photographer and Mac and cheese levered Janika Ter- <music> okay amy you are no stranger to the gold digger podcast. You are the only guys that we've had multiple times and now it's like multiplying time. Hi Welcome to the show extra specials think you should feel extra special because you kind of are okay so I wanna hit some of the objections because we've been talking about online courses so much on my podcast and I know without a shadow of a doubt that there are still jill listeners here thinking. Could I really create a course in so I wanna just dive on in and say. Can anyone create a course like to have to be the expert expert of all experts because if I know my listeners they're just like me and I'm the one being like am. I really an expert at anything so help me out here. I love that you know oh your listener so well because I'm sure that's exactly what so many are thinking so the short answer is yes. Anyone can be a course creator as long long as you've gotten results for yourself or someone else such as a client or customer and you can teach how to get those results in a course course now as for being an expert. The beauty of an online course is that you just need to be a few steps ahead of those that you are serving in teaching itching because they WanNa know how you got those results and they want you to teach them so. Let me give you a perfect example one of my students coal. Yes please okay. Her name is Katrina. You Bell in Katrina was a practicing physician for ten years. That was her job so she got to a point that she was just completely clearly burnt out so she had gained fifty pounds over time because of all the late night she was working. She was grabbing food on the fly. She had nonexistent assistant hours to work out so she was busy and burned out and she had gained fifty pounds so she decided she wanted to feel better and get more energy. She went on a mission to lose the extra weight and she lost fifty pounds by just following her own regimen that she created for herself but here's the deal something interesting scene happened. She started to have women at work. Say How did you do a Katrina loses fifty pounds. We have crazy schedules. We work so much you the kind of work that all of us do. How did you lose this so she realized these women wanted to know and she started to do some one on one coaching with them but then then she thought you know what? I'm only one person. I want to instead do one on one coaching. I want to create a course now. She created a course to help other busy. Female Physicians Lose weight she in create a course to help everyone in their mother lose weight but the women she knew well because she was one of them and so so she created this course and here's my favorite thing. I wanted to bring up Katrina if you ask her. She'll say I knew nothing about creating an online business. I was a physician I didn't. I didn't know this world and she said I sure as heck didn't know anything about creating courses so it took her awhile to kind of to figure this out but then when she did she was off to the races she created her first course and her first launch was two hundred fifty five thousand dollars. Yes for a very specific niche each and a very specific plan that she put together and got her own results. She wasn't an expert she was an expert in her results and so from there she launched again same in kind of results when she learned how to make money with courses once you could do it over and over again so a bring up this because Katrina was her own transformation and with little knowledge Jeff Online business she was able to create this course she since quit her job as a practicing physician and has her own all my business that's crazy. I love love it. You gave that example because as you were starting at I was like Oh red flag red flag like she's GonNa teach. Everyone in that doesn't feel attainable but look at what she did. She was like in the hyper niche market. I always hear like the riches are in the niches because it's like you're able to speak to your people so well which is exactly what the goal of this is. I think that's so awesome and I love that example so cool. I want to follow this girl. I know she's Great. I love her okay so one question I have in. I think this is. I want to hear your take on this because I'm curious. What you think is for people that are starting out like. Can they start their business with a course or do they have to have a business focused on something else before they try to teach because I feel like this is a huge objection that people hit in there like Oh. This sounds amazing. I want to start this business. But would you start with it. Okay so I love this question. When I first started teaching courses I used to say you know what you should create. Your Business and maybe do coaching gener consulting or a service based business and then move into courses this was years and years ago but then when I started to teach people how to create courses I started watching my students since and where they were coming from and what their backgrounds look like and many of them started with a digital course because they had this transformation or they have this knowledge as they could share. They got clear on who they wanted to serve and they created their course because again. You don't have to be an expert. You just need to be a few steps ahead of those you serve so so you definitely can start with course now. I know I'm full of stories but can I tell you one of my very overwhelming okay. I've got another really good one array so this is a story about Amanda Ferguson in Amanda grew up really really poor like for eight days in a row they would eat corn bread and that's all they had in their house so this this is legit. Her family struggled and eight years old. Her Mom gave her this book about etiquette and inside the book. It said something like if you know the rules of etiquette you can go anywhere and do anything in life and as an eight year old she read this and she bat sold bring it on so what she does is she started to build a business going live every single day on periscope back in the day and then after periscope wasn't a thing she moved onto facebook and she called it like girl talk with Amanda where where she talks about etiquette nothing she learned from the book and over time she did more research so she started to kind of know her way around etiquette and what that looked like to teach so <unk> just this year so. I WanNa be clear just this year. She started a podcast and she became a certified etiquette coach. She did this while she is pregnant and and while she was a full-time flight attendant okay and her goal was to actually traveled to people and coach them on etiquette so that's what she wanted to do but when she had a baby her little boy really struggled with taking a bottle so she couldn't travel and her husband said while instead of going to them. Why don't you bring them to you online so without doing coaching and consulting without having this business. She decided to create a course so she created her first course to help other women learn what it means to master etiquette and I thought when I heard this topic I thought that is not a topic. That's going to be a big money maker. That's it's a different type of on topic here. I am having these limited beliefs and so she said listen I was determined because I was making seventeen thousand dollars years of flight attendant. That wasn't gonNA cut cut it. I didn't want the life that I had as a kid. I didn't want my baby to have this life. She created her course. I launch. She made twenty four thousand dollars second launch. Fifty Thousand Dollars Dollars Third Launch One hundred thousand dollars teaching women about etiquette. That's amazing as you were saying that I was like thinking about all of the programs that I've ever ever taken or programs. I've looked for to see day drew and I were driving home. We just like a little road trip in Minnesota and we took an online sleep course for babies. He's like we took the entire course while he was driving his home and then it's like nowadays i WanNa learn things fast in from from people that have gone before me in it was just it was such an eye opener of like the movement of the way that people are learning. I think a lot of people think like this online bubble is gonNA verse but in my opening it's only getting bigger like look at all. The universities shifting to online education courses because this is the way that people are going. I love that she did. I kind of wanted to take her etiquette course because I was at dinner and I was like which one is which I the I need to hear you girl. That's amazing okay so I love qualifiers and I think a lot of times people that listen interpark gas myself included. I WanNa know like am I in the right place. Like is this really for me because there's all these voices in our heads telling us why it's not so what are the three main questions that people can ask themselves to qualify their readiness to determine if they're ready to create a digital program okay. This is a good question because you really want to to make sure that you're ready to jump in number one. Do I have a few ideas for a digital course so you. WanNa make sure you come to the table with a few ideas now. Most people have thought about one or two things that they possibly do but if you don't have any ideas is Jenna asked me to come to the table with a few that I'll share a little bit later now a few ideas to help you with a really great profitable digital course idea so we'll jump come to that in a bit if you don't however that is one thing that you want to think about what might create now number two is. Do I know who I would love to serve serve so think of Katrina. She wanted to help busy female physicians because she knew them. She was them just fifty pounds ago. She knew you what they were feeling thinking and what they needed. So who do you want to serve. I want you to put some thought to that for sure. You don't want to serve everybody because you end up serving. We know so that's really important and the number three. Am I willing to do the work now. We are going to talk about a little bit later how to create read a mini digital course so you can get started quickly but you do need to block some time and say you know what. I'm going to dedicate the time here because it's worth it and I know I could create one thing and just like Amanda launch it over and over and over again so you WANNA keep that in mind that you are you. You have to be willing to do the work so good okay. I have a funny question for you but I I know you can answer this in putting you on the spot. I was thinking thinking okay. If this was Jenna eight years ago and I still net windows office set corporate America what kind of courses could I have created yeah because I think sometimes for us like we did million dollar launches but to go back and remember it'd be like before I had all this knowledge and expertise and I just thought of five different different courses that I could have created now. I cannot even imagine you corporate same. I was constantly all all that. I needed to look nicer and I was like I'm not going to invest in reading pros. No whatever that's another anyways is okay so here. Are the five courses that I could have created so one how to prepare for a job interview because at the time I was in. Hr and I saw all of the craziest interviews is known to man so I get given people just ideas in ways to prepare for a job interview to land a job number two. I was training for a marathon at the time so drew I hi we're training for our first full marathon. We're both working like fifty hours a week so we are cramming in training when he could have made a course or program on how to train for a marathon the thought that would have been awesome number three. I was planning my wedding at the time and we were on a budget like our entire wedding cars twelve thousand husband ours we had two hundred guests and we serve pizza and so I could have created a program on different ways that you could save on your wedding while still having an amazing thing and beautiful event number four I had just rescued a puppy and we had to learn a ton about her past behaviors and how to make her feel comfortable bowl increase boundaries and routines things like that and so I could have made a course about that and then lastly we were combining our lives because we were moving in together together and we were really struggling with organization and so drew who is very. OCD In his tendency is was super organized. He was like the Marie Rekondo of twenty eleven and we probably could have made a program about how to organize your life when you move. I mean like those are just like totally off the top of my head but think about it like there are audiences for all of those things there are in. Here's what I love okay first of all of that was impressive just for the record and also what I love about this says let's say and it came up with those ideas and maybe you can sit there and come up with your five ideas as well. You don't have to know exactly how you're going to lay it all out. Just yeah hi it started course and I don't know all the details just yet but once you sit down and you start fleshing it out and do a little research comes together so don't when I worked at Tony Robbins one one of the things he used to say all the time was don't go for the how right away. Let's just I think of it be creative and then we'll move into that so these ideas are awesome. I mean you could literally make course about anything. I just want people to see that because all of those ideas would save you time or frustration or making money or bring you joy and so it's like you don't think a lot of people get stuck on the courses because they see courses like the ones that you and I create an it's actually fairly easy to sell something thing when there's a monetary gain for the participant if they follow through on it but I think a lot of people get stuck because they're like. I don't know how to teach other people to make money but I I look at all the courses I've taken in my life or the online education that I've paid for and it's essentially to move faster or to bring joy or to save time in my life life so I just wanted to interject my crazy list of five things that I could have thought about you just reminded me of something when you said to bring joy so you are so right that don't let limited belief of I need to teach people how to build a business or make money for it to really work when my students created a course on how to create create caramel candy apples sixty thousand dollar course launch. She's really good in that area. She knows her staff and so she taught it so I want people to just be flooded with the possibility ability of what you can do with the digital course. That's so cool okay so this is a huge objection and it's one that I think my mind can tricked me into believing at times now. Now I know my audience has seen a ton of courses in one of the questions they're gonNA ask is. Aren't there too many courses out there. Hasn't it already been done. What about the crappy. Because what if everyone starts teaching and then the industry is flooded. What would you say to that okay. I love this question and I want to give you two points about this number one and yes yes and yes. There are many many digital courses out there and you alluded to this earlier. The reason for that is because they work so traditional channel. Learning is literally going away and digital courses. Give us you can go at your own pace. You never have to leave your house. You can go on a road trip and listen to the entire entire course if you want. I mean there's so many perks so I I want you to think. Oh this is on the rise. This is becoming even bigger and better and this. This is the time for me to jump in so one. I want you to get excited about that. I wouldn't teach stuff if I didn't know really see if I couldn't predict look. This is even and getting bigger so number one. It's where learning is going number two if you think yeah but amy. I want to create this course on. XYZ And it's already been done before imagine if Jenin I thought that funny Jeddah and I both have a course on this bill we both have made millions with our individual all courses so I want to point out that people want to learn from you so when you learn from Jenna all the things you learn about social media especially instagram. She is Jenny so you're teaching people how to put themselves out there how to find their audience how to grow their audience. You're teaching authenticity invulnerability in a way that people will only buy from you if they have a choice between your core somebody else's. They're your best friend or they feel like they are. They're buying from you so everything that you're doing is why people choose your courses over somebody somebody else. We are in a very saturated market so we can do it. Our listeners can do it. Yeah I love it. You bring that up because I tell people about that. All the time. I'm like amy is one in my best friends and it's so funny because it could have gone a totally different direction skin. What's so interesting. We've hours cheered each other on because the way that we approach approach things while the principles are more in the end result is hopefully similar. Our methods are different in the way that we approach is different than our voices different and the steps that we take are different and it's amazing because neither of us are hurting and we're Bo- serving people in a unique way where people that by program probably wouldn't by AMY's and vice. I which I love yeah me too. I am a huge huge advocate of blinders on run your own race in do your own thing and I'm not perfect at that. Sometimes I take those blinders off and start peaking and start feeling less than so I put him back on but if you stay in your lane and do your thing nobody buddy else can do it like you know. Nobody I remember in the mastermind that I was in. I think five of US had programs about instagram but it was so cool because all all of our coaches were so different and it was like it was just it was really cool because I'm like all doing great and we all serve different people and I think that's amazing so so fun so i WanNa ask you a question because it's really easy to say well. This could work for everyone but the truth is is that there are some reasons that people shouldn't shouldn't look into digital courses as the next up so give me a three reasons like why you shouldn't go into course creation and kind of explain to me who courses are not for because sometimes it's easy to hear like while everyone could do that but there are some people that might not be the next best step okay so oh who is not for number one if you. I'm going to answer this in two ways of you have no idea who you want to serve move in. If you don't know who your audience is so you haven't started to build an audience I would spend a little time there before you start entertaining the idea of digital course so you could do them at the same time so when just recently asked me amy. Could I build a podcast to attract an audience while I'm creating my course by all means yes. You could do that at the same time but you do want to start building your audience. People often ask me. How big does my email list needs to be before I launch a course? I always tell my students of Yovany Melissa list of two hundred and fifty people or more I can help you grow that list as you create your course. Just get the foundation set and you can start building your email list as you start talking talking about your course online so you'll want to get the ball rolling there so number one. If you don't know who you want to serve at all if you have no idea let's get a little clarity around that and then and you can move into digital courses number two. If you do not want to do the work if you literally are looking for a quick way to make lots of money money and you don't want to spend time diving into this and making it great just don't do it now. Jennifer created a digital course seven days so we know that I've never done that for the record that Jenin. I have different styles with that. She just rip it out but with that she's a perfect example of. You can do this quickly but it's also work. It's not like it's just a you. Clap your hands in its done so you've got to be willing to do. The work and you want to know who you're serving so those two things and you. You're not looking for a get rich. Quick overnight kind of thing. Can I tell you because what you just said. It brought up my first launch ever yeah I wanNA hear it was before war I was introduced to you and I had an email list of probably two hundred fifty people so when you said that I was like Bingo and I launched my I I course and the best part was that it was literally only voice recordings in my bed than it held this little handheld mic recorded my the voice and I was teaching and I sold the program for twenty five hundred dollars and Geno Jeddah and I offered offered three one on one coaching halls as a part of the place and I made a fifty two thousand dollars on my first launch and I really wasn't instead as a as an educator at the time. I didn't have a podcast didn't have courses. They didn't have a business item of my business and so I was just a wedding photographer who had done really well in wanted to teach people and so it is kinda crazy to look back because it was all piecemeal together but because I knew my audience in in the women that were burnt out that wanted to make more money but they weren't sure the steps needed to take like all twenty. Five of those girls made it through the entire program and wow on the phone an awful lot. If you add up three coaching halls for twenty five people it was a lot of time spent on the phone with people but that started my entire course creation thing thing with like Zero Ground Zero like that was where I was kind of nuts ounces. What kind of nuts for sure in two things. I love about that one you charge a premium price which I love not expensive. Anymore is really impressive number two. You did something that most people won't do you added one on one coaching and I tell my students if you're just starting out and you can figure out the bandwidth you offering your time. We'll do two things one. More people will be likely to buy if they get one on one time with you and number two. I bet you learned so much about your ideal customer getting on those calls and it helped me figure out what kind of courses I wanted to create create down the road how to eliminate the need for me to be one on one so it was honestly like a beautiful mistake in a sense because is through all those conversations got to listen to the pain points and understand the real needs but then I also got to set myself up for success the next time I went to launch launch something and to really build out a course that didn't require that one on one hand holding that could then be done in a group setting so it's kind of amazing to look at the evolution of doc because I literally did have a list of probably two hundred and fifty people and that was where I started kind of Greece. Oh good so good so <hes> let's see somebody's listening and they're feeling inspired and they are determined. They are going to create a course. Where do they even begin. Okay so if you feel excited and it's like you know what I could actually do this. I have some ideas for a course. The next step is to choose the type of course is that you would want to create now a lot of my students who have never created of course before they like to start with what I call a workshop course or a mini any digital course which essentially is you creating a two hour workshop either live or recorded and you're helping your students. Let's get a quick win. They're stuck somewhere in your same. Here's how to keep moving forward. Here's how to get some quick results so it's like a quick cash injection for you but also so quick results for them and it doesn't take a lot of work to get it up and running so this is sometimes a really cool place to start. ooh Okay so I I WANNA ask you all about how to do this because they think that this is an amazing place to star it doesn't feel super overwhelming you don't build up a million modules and sales pages ratings but also this is going to be a lot to cover so how we wrap this up with one final question and then tomorrow you who are going to walk us through how to create and launch a mini digital course because there's the bar excited to do this guys totally plan this so it's not like or Colloton pants but I had so much content for amy that I sent over. The questions and we're like there is no way that we can do all in one episode so I said all right. Let's do two parts so what are three things that our listeners should do in the next twenty four hours before they listen to part two which is going to the all about how to create and launch a mini digital course okay so here's what we're GonNa do if we're going to pick back up in twenty four hours right. That's when we're going live with with the next month's okay. This is what I want you all to do. If you've been thinking about of course and you maybe even have some course ideas. Let's get this into action and so to kick start. Your digital course journey. The first thing you're going to do is you're going to come to the table with our next session with three course topic ideas so the way you're going to do that. I'm GonNa give you actually two strategies to use all right number. One is from now until you listen to the next episode. You're going to do a no judgment brainstorm session where you're going to open up your notebook. Do It old school style. There's something about pen paper. That gets you more creative. I firmly believe this combining up your notebook and you're going to write down every single idea. You have for the next twenty four hours about digital course so you're walking around. You're in the kitchen. Grab the the notebook no judgment. There are no bad ideas here. Okay so that's the first thing you're going to do and then if you want to sit down for ten minutes and just think of those ideas you've had in the past what did with her five ideas while she was still in corporate. Take a little time focused time to do that as well. The second thing is I want you to think of your own transformation hands formation so I had mentioned a powerful way to come up with a course topic is to look at your own transformations in think about how you've overcome obstacles or struggles in any area of your life also consider the desires you've had just a few years ago you've had goals and dreams that you've met those goals and dreams and you've surprised prized yourself in the process about what you've been able to do. Write those down because those transformations just like Katrina could turn out to be a very profitable. Oh course so you're GONNA do a no judgment brainstorm and you're going to think of your own transformations and desires things that you've made happen in your own life and then come. I'm do the table and we'll talk about that. Many digital courses. I am ready. I am excited so get ready. Guys were dropping a bonus episode tomorrow Morrow with Amy Porterfield. We'll talk to you tomorrow. Are you amtra part too. I mean it was so much content. There was no way that we could fit it into for one episode and after we hung up I was thinking about a million other courses I could create. I mean amy literally said she's like you could make millions. I could teach people about going in gluten free. I could teach people about switching to all natural products. I could teach people about the five things I did for fertility to help me have a successful pregnancy. There's so many things that life has led me through where I did extensive research and trial and error and I got myself or others results man if this has an inspired you or fired. Did you up to really believe that you could start a digital online course making business. I don't know what will but maybe partout anyways head head to learn from AMY DOT COM SEGER seat at her webinar training. We are packing in so much content. She's revealing so many secrets. I know I wanna go on because she's going to be talking about the slides that you have to have in your webinars like that stuff fires me up so I'll see you inside the training again. Learn from AMY DOT COM and to non in two hugh episode number two of this two part series and don't forget that homework that she gave you you have twenty four hours ready set go thanks for listening to the gold digger podcast dive into the show notes for this episode and all past episodes at www dot golddigger podcasts dot com. If you love the show share it with a friend the more the merrier thanks for tuning in. We'll see next time. You Gold digger you.

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Amy Porterfield: Digital Course and Marketing Educator | #ThePlaybook 283

The Playbook

19:58 min | Last month

Amy Porterfield: Digital Course and Marketing Educator | #ThePlaybook 283

"On this episode of the playbook I have Amy Porterfield CEO, the Digital Courts Academy, and Amy Porterfield Dot Com and amy's going to share with us how everyone has an online course in them and how we create financial and lifestyle freedom by creating these courses. Join me for all this and more on the playbook. This is entrepreneurs the playbook. Each week I, bring you some of the greatest athletes, celebrities and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the boardroom. I'm your host David Meltzer. Announcement hotline or the playbook and I am so excited. We are GONNA come with you with a lot of energy because you've got to marketing people getting together giving you great ideas on branding and promoting an amplifying amy porterfield she is the host and top rated online marketing made easy podcasts. She's a podcast like me Creator, the Digital, Course Academy and the list Builder Society Speaker, and of course, extraordinary business coach. whoo welcome to the podcast amy, how are you? Thanks for having me? I've been looking forward to this all week. I'm doing great and I'm excited to dive in. Well, you know I've been looking forward to it as well. But I've only gotten a lot of written background on you and until I see the face in the energy, I've never quite sure how the. Get go and I've been very blessed to have extraordinary guests. But for the time I came on I was like Oh man, this is going to be awesome you literally through emotion have connected to me from the time I said is on you like this is GonNa be so positive I know in marketing that's are our main objective is have an emotional connection. What are some of the things you've learned in your career and you teach about connecting on emotion with people? So incredibly important. I think from the very beginning when I started this eleven years ago I. Think I learned more than anything that I needed to become obsessed with those that I serve and support I needed to know what kept them up at night what they talked about what they were worried about what they wanted their dreams, their aspirations like I really needed to know them like they were my very best friend and so I think that connection and that emotion that comes through when I market and I can act and when I. Served through my digital courses it's it's like they are always saying you get me you know me how did you get in my head and when I hear things like that I'm like finally I really get my audience and it didn't happen overnight it took a while but it's something I've always aspired to. It's awesome because one thing to be were interested that interesting you Ziara and do your homework and learn and ask questions. But there's the Jerry Maguire side of two of you had me at hello and I believe in a certain energetic. Frequency that we tied a brand solutions services, your academy, your podcast, your books when you step on the stage and I call it it, and there's certain people that have it and do you think that that can be developed trait the energetic side this emotional connection that we put out this charisma albeit or called in products and solutions you know this attraction can you think do you think that we can practice it evolve ought to something that you're born with I do believe that some people are just born with it they're lucky enough. To be born with it, I also have seen firsthand many people develop it when they care enough to to put the time energy money focus into really understanding who they want to market to what they want to do how they wanna serve I do think that is something that can be developed and and the way develop is you keep showing up over and over again creating content you you create a business that you're there to serve, and I think that you get better at connecting with your audience. Thank goodness it's something you can develop. It from the beginning. In you have developed into quite a mentor as well but I know younger mentors don't aren't born with being a mentor because it takes situation or knowledge experience advice and most importantly I call it the dummy tax If you haven't made the mistakes and learned in Henry Tax, you're not going to be a great mentor yourself. I think that's what made me. Such an extraordinary mentor is I've paid more dummy tax than most people on Earth. Now one of your mentors though has paid a lot of dummy tax and he's also one of my mentors what influenced in Tony Robbins have on not only your career, but your perspective of being an entrepreneur in the space. So. For over seven years I got to work as the content director for the Tony Robbins. Organization. And I was so fortunate because I got to pitch in catch with Tony Work in his space create and work on the content that he would deliver on stage in his digital courses and one thing that he taught me from the get go is that being an entrepreneur eighty percent is mindset. Twenty percent is the mechanics and so as I journeyed out literally my journey a being entrepreneur I learned from Tony what what he taught and how he taught it is literally the foundation of how I do everything. So it's that eighty percent mindset having to constantly work on how I think. How I feel and and when I put out into my content based on my own experiences, all of that came from from his learnings and I think one or one more thing I took from him is this idea of being resourceful like everything I do I know I can figure out one way or another he's the most resourceful person I have ever met and he doesn't always just throw money to it to make it work. He's creative and he's thoughtful and what he does and as an entrepreneur, there's never been a day that I thought I couldn't do it. I think that mindset has helped me immensely I, haven't always reach those goals, but there's something inside me. That's like. This out one way or another that has helped me immensely Antonio's helped me but mentally as well with that because he talks about mindset heart set in stomach set. All three together. Equal this confidence right and there's not one day and I joked around but I was with. One of Tony's partners Dean in Tony. With their new mastermind helping out as well and I'm not wasn't wasn't comfortable or confident selling office stage now obviously, Tony sold off sage for years. Dean sells better than anyone I know opposite age huge dollar ticket items and you know the greatest thing those guys told me they started naming names and they said, Dave, you know tell me who you've bought stuff from. Tony I bought your stop when I was young I cassette tapes the in my trunk I listened to all day long and he said, and you know if I didn't sell those to you, would your life be the same? And I said not even close in the same hold true for Dr, Wayne. Dyer. And several other people that I bought on PBS or off state, and it was such an interesting lesson for me because I had separated myself is superior to my own mentors because I thought there was some honor in not sell, and then once I realized I can sell things as long as I'm a Prophet Center and that confidence to be a profit center meaning you've talked several times about providing value and service in being of service in promotion and elevation of others when you have the competence not just to sell but the competence that what you're doing is giving because If I tell you something for twenty dollars and I. Know You're GonNa make a hundred I've just given you eighty dollars and that was a key lesson beyond confidence though consistency. So important I see you as one of the younger entrepreneurs successful entrepreneurs really understand consistency. What's your strategy with consistency or the importance of it? You know I haven't always been consistent and I felt the pain of it and the first two years of my business. So when I started a blog and then I eventually might casting would just do it. Maybe once a month when I had time things were I was busy I was helping clients I was trying to make things work. So my creation of content was not a consistent thing I did and I really struggled. So when I created my podcast I, I turned to a friend and said, this isn't working. This is way too much time and energy for the impact that it's making I for my podcast I wasn't really getting any downloads and he said you need to be showing up every single week new podcast every single week come rain or shine. So your audience knows when you're going to show up and the content you create on a weekly basis, they start to understand how to engage with you how you are there go to source they know when to go to you. And how to go to you because there you are showing up with a consistent content every week they kind of know how to be in your world, and so the minute I moved to a weekly podcast everything changed and that consistently consistency showed me holy cow if it works here, maybe it works for other of my business and it really did I've been around for eleven years in the online marketing business and I've seen people coming go and those that I loved from the minute I got on the scene when I left my corporate job into this, they are still around because they show up every single week with new content it makes a huge difference. Even push people to do every day. Ya That's that's big Tang it is. It makes a huge difference but the interesting component of doing something every day every week with that consistency especially in building your brand one of the key lessons is humility and there's two sides of humility to me. One is how can I be of service or a value but I think the larger cited for humility for me was asking for help and being able to vote for what I wanted and I think you know that lesson of humility still is one that I progress in practice. How has humility help? They'll your brand as well as your clients. You know it's interesting because I teach people how to create digital courses, take their expertise, their knowledge, their know-how, and turn that into a digital course that they could sell online over and over again I taught it for many years. But where I really hit the mark with my audience when they really start to pay attention is when I talk about my failed launches. Like the first time, I ever launched something and I thought I'd make millions because I saw Tony make millions and other people I consulted with make millions and I launched my first digital and made a whopping two hundred and sixty seven dollars, and I was rushed I i. Did everything wrong looking back but when I talk about that story and how I felt and how really really hit me like I'm going. To, have to go back to my job. I'm not cut out to be an entrepreneur when I talk about how I felt terrible. Afterwards, my audience realizes wait a second if she has a multimillion dollar business now, but she started out right where I'm at maybe I have the ability to do. So as well I have this mission in my business that I wanna be an example of what is possible and I can't do that without sharing the crash and Burns that I'm being humble in that way. So it's really truly shaped my business in it's it's put me on the map to be a go to source because I think people realize I'm real and I came from where they're at right now. So it's a huge part of what I do you know so interesting too about what you do is you know I'm A market for years. So back when there was no internet at all in fact, they started my ground law school in the Internet when it was very very slow in dos and carry it around your on a luggage cart in nineteen ninety two is when they started my career and built a career in the Internet. But the interesting thing is that you still utilize email as a major component to market now i. Still, use in person on the phone email, all media radio print TV, and social media because I see social or social platforms as an amplifier to everything real like Shakespeare said, the world is our stage. But I really am interested because you talk about these communities and if we can replicate how you build your email list because not necessarily the number of emails that you have is the relationship to the community and. Regardless whether it's email in person phone or or media. If you don't have that relationship, then people aren't going to respond and I would love your perspective on how to get people to respond eighty percent of the people never respond if you're lucky and so those people that have learned to give people to respond can then transition interest inhabits yance articulate their value. What is your secret to getting people to respond I? Love that we're talking about this, I always say the energy of your business is directly tied to the strength of your email list. I didn't say the size of your mls but the strength of your email list I learned way early on when I still work with Tony that if you don't have an email list and you're doing business online today, you don't have a viable business that's how important it is and social. Media will come and go the algorithms changed like that, and your business could change if you've built your business on rented land, which is building your business on social media and so with an email list, you own it and that's why it's so important that we're talking about this and the way you get people to respond to your e mails. Well, first of all, you gotta get him on your email list so. The the key to doing that is creating consistent content and creating a lead magnet some kind of Freebie, a free guide, a free resource, a free video something not so valuable they're willing to exchange a hot commodity, their name and email and exchange for your free resource. So that's the first thing you want to think about what can I give away for free that people would give me their email for an exchange but From there once somebody's on your email list, it's all about communicating with them like they are a good friend just like I said in the very beginning if you know who they are, what they're about their dreams, their concerns, their worries, their challenges you gotTa talk to just one person every time you send out an email, you want to send out an email to your list of, let's say a thousand people and You want somebody to open it and say it does she just send this to me is did she send me a personal email because it's that good it's that vulnerable it's not personal and it's conversational. That's how you get people to want to have that that exchange with you through email marketing as incredibly have created all types of efficiency rules to apply to what you're talking about because I think if you can create. That database of relationships? Well, you keep surprising people by his ad email from me. You responded so quickly I but I, think default as well when you can complimentary email lists with telephone call. One of the highest forms of responses that I get is, hey, let's jump on a call, and then even when I jump on the call 'cause I, have a five twenty role, every phone call I have the objective is to complete it by five minutes to to meet my objective in five minutes in every meeting or interviews twenty including my podcast in that allows me to be more accessible but I'm still amazed that number one they're shocked how quickly I get back to them they're shocked how quickly I say do you want to get on a call and then they're shocked that it's actually me? And I think to everything to build that relationship that if I'm going to make the Apper, I find that people are lazy. They go through the effort and some people have these beautiful relationships initially and then they think I've done my job and I'm just going to send them through an automated funnel and they actually end up. I think ruining their brand more than helping it How important is it through any of those aspects that I said to own the customer meeting own the relationship overselling anything one, million percent I always think about your email lists and let's say you have five hundred people on your email list and you think, well, that's not a lot of people. Other people have hundreds of thousands well, invite all five hundred people to your house all the sudden they can't fit in your house because it's a lot of people in each of that names in emails on your list are human being, and so really treating everybody with love and respect and. Take a moment to give them the attention they need. They feel seen and heard you will be creating a customer for life even if you don't get on the phone with them, which I think is awesome that you're doing that even if you send out an email to your list and have them respond and you reply back like, ask them a question and say look I'm going to reply back to everyone that responds and you get in there and take five minutes to do. So it means everything I think we've lost a little bit of that human connection and so the more you do it, you literally shine above all of your competition. and. You can't match the frequency about and when I hear. You I got on this podcast and you lit my screen up right and I think that frequency carries you if automated return it doesn't have your frequency if it's you, it has your frequency and even though if I got a text back from you or email back from you, it's how you made me feel right and so if you had this way for your video, your training, you're speaking your book or what other form of content that you've created that has created that connection you want them to remember how they. Felt about it and people will remember how they feel is mile. Angelo. Said, I'm in you have that blessing now last question which a lot of people ask me as I look through your resume history and experience, you do so many different things which one is your favorite of all from Book Speaker, Coaching Kata, me build lists, whatever else you do mom I don't know what your favorite activity to get paid for. Okay. My favorite hands on I don't even need to think about it is creating digital courses I believe that. Digital courses give you the freedom, the freedom of making as much money as you want the freedom to work whenever, wherever, and however you want and the freedom to build a business in the way that you want. If you create one digital course based on your expertise, your knowledge, your know-how, and believe me I believe everybody has a digital course in them. So if you create one digital course, you could sell it over and over and over again, I've seen my students nominally make so much money in their business selling their. Expertise to digital course but they also create a business in a lifestyle. They love because it gives you that freedom. So hands down I believe everybody does have a digital course in them. All you need to do is have gotten results for yourself or somebody else, and you could teach that inside of a digital course. So with that, it's my favorite thing to do in my business in it's my favorite thing to teach other people how to do in there. So they could create an online business based on a digital horse. that. Was Not the one if you pick but I'm amazed and I appreciate that I, mine is by far doing these podcasts especially when I have a guest like you either sharing their playbook of something that can change peoples lives in your playbook truly will change people's lives and allow them to make more money help more people and have more fun. You have articulated that in such brilliant manner I look forward to doing more things with you sharing your advice as well and utilizing what you know I. of course, available to you. Thank you so much, Amy Porterfield here with David Meltzer on entrepreneurs the playbook. By, hope you enjoyed this week's episode of the playbook as much as me on a personal note I, just wanted to thank everyone for making the playbook such a success. Don't forget to continue it by sharing, subscribing and listening to your favorite episodes does Dave Meltzer with the playbook?

Tony David Meltzer amy porterfield Dave Meltzer Tony Robbins Tony I amy Digital Courts Academy Tony Work Amy Porterfield Dot Com Course Academy Builder Society CEO Jerry Maguire Henry Tax Amy Porterfield Antonio Dyer director
The 5 Most Profitable Digital Courses (and How to Choose the Best One for Your Business) with Amy Porterfield

Entrepreneur on FIRE

37:12 min | 1 year ago

The 5 Most Profitable Digital Courses (and How to Choose the Best One for Your Business) with Amy Porterfield

"Shake the room fire nation and J. L. D. here with an audio masterclass on the five most profitable affordable digital courses in how to choose the best one for your business to drop. These value bombs have brought none other than Amy Porterfield Porterfield. Amy Is an online marketing expert in host of the top ranked podcast online marketing made easy. She teaches online business owners and entrepreneurs how to create and sell digital courses and fire nation. This episode is a doozy. We start with deep dive into the five most profitable digital courses courses. We talk about the pros and cons of each in the success stories that amy seen go through her program. We talk about the big mistake that most first time course creators make and how you you can choose the course that will be perfect for your business and so much more fire nation as soon as we get back from thanking our sponsors customers want more from brands delivering more means owning the customer experience taking control over data acquisition analysis creative and delivery Clavijo caused was this owned marketing and believe is the best path to growth for more visit Cleveland Ohio. Dot Com slash fire. That's Clavijo. Dot Com slash fire when it comes to hiring background checks are a must entrenched union sharable for hires enables immediate access to employment screening tools that deliver reports in minutes start your on-demand screening at sharable dot com slash fire in use code on fire fifty at checkout to save fifty percent on in your first screening. Amy Say what's up to fire nation and here's something interesting about yourself that most people don't know we'll. Hey there fire nation. I'm so excited to be here. Okay so what people typically don't know. I was a die hard cheerleader all through junior high. Hi and high school like competitive. We went to like Magic Mountain. which was a big deal? Let me tell you to compete agree wor TV now. Wasn't your mother a cheerleader as well that I don't know. I thought that I just remember going to your house for dinner. One time she was there cooking and she was just so bubbly. Oh my God I forgot you met my mom. She's she's a doll. She definitely comes across cheerleader in a good way. I think I probably got some of my moves from her. Definitely fire nation we both learned something about Amy Porterfield today and as you heard in the intro we're GONNA be talking all about the five most profitable digital courses and how to choose the best one for your business fire nation in amy. She's a busy woman. She is just always rock and roll and so I'm going to dive right into the business in amy. Let's start off with a deep dive not shallow on a deep dive into the five most profitable digital courses. Oh my gosh. I'm so excited to do <music> so I'm going to start you off by saying that I believe that creating a digital business is the single most profitable in strategic comper powerful way to make an impact in the world and at the same time generate income and freedom to life changing engine levels. I know I'm biased because I have digital course business but it really is a way to change your business model so that you can see that reoccurring revenue so I'm I'm very excited to talk about the different types of courses today cool. Let's kick it off with number. One okay the first type of course you can create that can be incredibly profitable. Notable is the workshop course now. This is one that I have not talked about until very recently and I'm seeing a lot of people do it and I'm excited about that. It's a two hour training that addresses either a current struggle or a desire so it addresses an immediate problem or something that people want that's often keeping them stuck from actually moving forward to working with you in a bigger capacity and so a really great example of this is my friend. Sarah Jane case she has this really popular instagram channel any agreement coffee and she recently came out with a two hour workshop up where she's teaching people about their type of any aground and she's saying look a lot of people get stuck here. They're not sure if there's the assessment they took was ride or if it really means what they think it means and I'm GONNA give you total clarity around this now. Here's what I love. She sells it for really cheap but once people oh really understand their type in terms of the program they want to do more with her and she's got a membership site so she can dig in deeper but this is her way of getting them unstuck. This is a full course that you can sell over and over again now. I love this one personally because fire nation. What's stopping you from just women whipping opens zoom talking for two hours of something that your knowledge about you're passionate about and you have skills in just the ability to deliver those skills to individuals vigils and actually in the pre interview house pretty funny aiming? I were talking about any Graham randomly and she had me pinned as a three a lot of people do by the way but the reality is I'm an eight and that is a challenger and people that really know me. They know that I'm an AIDS all the way through and fire nation. I Challenge Alan Jew to take the any grab even check out any Graham and coffee and let me know what you are. Shoot me an email. I would love to hear all about amy. We got a lot to cover number. Two Okay so number. Two is the starter course and actually let me back up quick pros and cons with the workshop course Appro Wpro is exactly what you said. Let's get it done. Let's get it out. There and let's make some money. It's a quick way to make some money with your skillset and know how the CON is. You probably probably are not going to charge a lot for this. So if you're looking for more revenue and something with longevity you're likely going to want to choose one of the other other courses so let's move into the starter course so the starter course is a jumping off point where you help your students get started in your area of expertise not now it's different than the workshop course because it does drill down deeper and you're going to give them just enough information and support to help them begin moving forward so think of it as a way to kick start their momentum but you're going to cover a lot of ground so that they feel like there's really some good substance substance. They're so pro to this is also it's pretty easy to put together and you can likely charge more than just the workshop course so at least just two hundred dollars if not more sometimes the workshop course will be one hundred dollars are somewhere around there with a starter course one hundred two hundred dollars typically works well well and you can even go higher depending on what you're teaching but it allows you as a course creator to get all those thoughts in your head out of your head and and into an outline and really start teaching with substance and you're getting your feet wet with something that you can sell over and over and over again now. The con of this is is it will leave your students wanting more because you're not going to take them through a total transformation but I can flip that Khan in a hot minute and saying great so you'll be ready for your next course that you're going to teach them but I'll give you a quick example of a starter course one of my students. Her name is Melissa Norris. She she created a course called home canning with confidence so she grew up as a homestead her and she knew how to can all her fruits and vegetables officials that she would grow at her house and she said Amy. This just came second nature to me. This is what I know and for the record. She's a pharmacist by trade so she wasn't <hes> in this profession just yet. She just knew it well and she knew a lot of people. Don't know this so she got him started with canning really simple introductory had a canned and your fruits and vegetables was a ninety seven dollar program huge hit so a starter courses just a really easy way to start and it has more substance than that workshop course course cool. Love it number three okay so number. Three is the spotlight course and I really like this one because I'm always telling my students students. Let's get really Nisha focused and so with a spotlight course. It's a deeper dive into just one main area so this type of course offer specific in detailed information and often uses a step-by-step framework to walk people through a process now. Let me give you some pros and cons and then I'm going to give you a really great example so the pros would be that you can drill down on something really really specific when you get more niche focused. We always say say. The riches are in the niches. There's money there. People will pay for something or you're gonNA drill down and really get them true results in that one main area. Also you build your brand as people will know you for this very specific thing so you get to be known as that go to source a lot faster when you drill down into your niche so those are all the pros one con might be that you might feel little pigeonholed like let's say if you like to teach facebook marketing and you drill real down on facebook ads and you get to be known as a facebook ad expert you might say hey. I've got other stuff to share him. Not just facebook AD expert listen. You'll make a lot a lot of money. If you drill down and you stay comfortable for awhile in that niche focused area. Let me tell you that is what people will pay for so don't let that pigeonhole filling <hes> sway you otherwise because there's actually really value there now. Let me give you an example. I've got a student and she is a yoga the instructor but she's also a business owner. She's done really well with building her own yoga business and so her name is Kelly mccue and Kelly put together either a program a spotlight course where she taught you how to build your yoga website with wordpress so she has a lot to teach here or something. I want you all to hear if you WANNA create a course you might be thinking of twenty things you could teach in your overall nation your overall market but she drilled down on <unk> own website with wordpress not for anybody but for Yoga instructors and people that want to build businesses in the yoga sphere and so because because of that she became the go to source like Oh. She knows yoga she as a yoga teacher. She has a yoga business this girl I WANNA learn from so that's an example of a spotlight hotline course we're then she could pull back and teach overall in another type. Of course I'm GONNA teach you in a minute how to build a business overall as a yoga teacher in any yoga business owner but she drilled down so she was known for that one area and it sold like hotcakes so there's a lot of pros and cons. There's more pros and cons though so think about spotlight course okay moving on to my next favorite one. Are you ready ready. This is the one that you do not start start with just for the record. I do not suggest my students start here but it's this signature. Course I call it. The Mac Daddy of all courses is a signature course and your complete comprehensive system so let me give you an example. Let's pretend that you are a therapist a marriage and family therapist and you use a system stem to help your one on one clients. You take that system and you put it into a course in you. Teach it from start to finish now. What makes a signature of course really unique is that you're going for total transformation from start to finish so I would say John. That your podcasters paradise that that is signature right that is start from finish everything you need to know. Would you agree create launch. Grow monetize your podcast in access to me and Kate every day absolutely okay so that I'm going to use you as an example. That's a perfect example of a signature course and if you look look at how John Talks about students he's got tons of transformational stories people that had zero in zero talent or I should say skill set our know how to do a podcast and now they're podcasting and they get tons and tons of downloads that is total transformation so with something like like that you can charge for that so it's usually a thousand dollars or more and also you are getting really big success stories which puts chew out there as again the go to source like when you think podcasting you think jailed and so with that in Kate of course I love that girl so this is a great example of the the whole Shebang so when you have a system that you wanNA teach this is the kind of course you would create now. I will say that I don't want my newbie students to start here because it does take some work like if you've never created a course I suggest you go for a workshop course or starter of course just to get your feet wet then you move into the signature course because the pro is you can charge a premium price. You're known for this one thing saying and you become that go to source even more so than any other types of courses and also the transformations put you on the map like that. That is something that when you have stories like that you get to even charge more as time goes by like there's a reason why jail kate are known for what they're known for because has there transformations and what they can do for people now. A CON is that it takes a long time it takes longer than any of the other courses. You've really got to drill down and make sure that you're putting the entire map in there so you don't forget anything or Miss Anything or when you skip steps in a signature course people get very frustrated because they're looking. I'm for that big transformation and you got to be very mindful of how you teach it and make sure you've got that framework dialed in. That's why I say let's start with some of the easier ones first because because you're framework then starts to take shape over time so just something to think about so the last one is a certification course so I teach how how to create digital courses and I teach how to do the workshop course in the starter courses spotlight course and the signature course but what I don't teach is a certification course and and the reason for that is this is way more detailed dive dive really deep into how you are teaching it so somebody else can teach it so as a certification courses typically you teach them how to do it but you also teach them how they would teach others how to do it so they can go out in the world and do that. Let's let me give you an example so it makes sense my good friend Brooke Custodio. She has online coach training and it somewhere around eighteen thousand dollars and I think it takes about six months to get through if not more and there's tons of homework like she tells people do not even join my certification course if you're we're not gonNA make time every single day because there's homework you've gotTa turn in because she certifying life coaches and business coaches so she doesn't want her name stamped on that unless these people are showing up so you've got a really prove yourself any certification courses and they're very much in depth in their often taught by experts to have tons of experience behind them and they asked they offered the certification so that you can say Yup. I went through this type of school so there's a lot there but that would be very profitable course. That's something you ease into for sure legit certification fire nation doesn't come over night especially when you're putting your name on the line here that's a critical thing so so about a pro about a con and then that price range yeah so pro certification is that you get. A to charge a pretty penny for that so you're charging anywhere from ten thousand dollars up to twenty thousand dollars what we typically see for a certification in course so there's a lot of money to be made with them. <hes> a Colin would be that you have to make sure that your institute or your course that you're creating in the business behind. It has a lot of clout because nobody's going to want to be certified from somebody somebody that nobody else knows about so in Brooks case the life coach school is where her <hes> she builds her business around the life coach school and then from there this online coach training it is well known now she's grown into thousands and thousands of people who have gone through it and the more your business grows. It's easier to charged those kinds of prices so you have to ease into this and so a con is you gotta work for it is like you said it's not. GonNa Happen. Overnight fire nation that was a deep dive into the five most profitable digital courses. Let me just rip through them real quick because I just want to kind of rehash all of this the workshop you know we're talking like a two hour workshop. The pros frozen is quick. The CON is not high ticket. You're gonna Max at about one hundred to start a course. That's like a jumping off point. You can kick start the momentum of people that go through it's in the probe that it's easy and the con is you can actually get more dollars and cents for that like between one hundred or two hundred dollars the other spotlight course we're talking micro niche this. This is a deeper dive step-by-step the pro. You get real specific. You're the go to source the con- you might get pigeonholed but amy I did make a note here because your success story here. You're kind of pigeonholed for a little bit as the FBI ads girl in you made the transition also can you just real quick talk about that yes so. I was known forever forever as a facebook marketing expert and then I drill down on facebook ads with the spotlight course facebook ads insider and I started to be known for the IT facebook ads person and then in that made me great money and put me on the map and it got me out there and so I would never change it for the world but after a while I I started creating courses and I wanted to teach created courses. I started doing webinars with huge success. I wanted to teach it so what I did is over time. I made that pivot and here's here's something I'm glad you brought this up. It's not like I woke up one morning and I'm like I'm GonNa make this pivot and then I made a big fanfare online everybody. I'm changing my business. I want want you all to know why and here's what's going to happen. I really tell my students. Let's not do that. Let's just start to pivot our content over time <hes> expand and our messaging start telling new stories start teaching new content and over time things start to move in the direction you want them to go. I really do believe if they followed holid- you this long. Let's ease them into this next thing instead of making total total jarring change that typically works really well. It's exactly what I did now. I'm I'm not even known for facebook. Marketing love that in one thing fire nation that we talked about was the workshop your maximum about one hundred the start of course you're going to be between one hundred the two hundred where are we at dollars and cents on the spotlight. Horse Amy Ooh. That's a great one so with the spotlight course usually I'll say somewhere between Wean two hundred two probably five hundred so anywhere between about two hundred and five hundred is typically what you're GonNa see for a spotlight course you. You could go higher but that's typically the average. The signature course is next. We're talking total transformation and fire nation. I was honored amy amy use us as an example podcast paradise. It's the complete total package and that's the pro. You're known for someone says podcast. Oh you should go check go jail. These free podcasts course this podcast masterclass that then leads into podcasters paradise. It's the total package creates launch grow monetize but Akon. It's a lot of work but you get thousand dollars or more podcasts. Paradise is an annual thousand dollar course. It's ninety seven dollars every single month all all our dollar so fire nation. You've got her realized that with the more work comes the bigger rewards and then I I was really wondering where you were going with number five because because I was like I feel like the students for courses were ends but of course you are the course expert like I did that. Of course you're the expert and you well with a certification course and fire tation. This is a legit certification. You know the pros again. You are just making the certification and I love this phrase. That's the higher the barrier the lower the competition if you're going to spend the time to make this huge massive potentially six months certification process. It's not going to be easy for so much. It's just not their fingers and copy the higher. The barrier the lower the competition the con- your institute have to have some clouds for instance at this point. I could probably come up with pre legit podcast certification ask paradise. It's been going on for six years. We have over forty five hundred students that have gone through over six million in revenue like it's legit but I couldn't have done that back in two twenty thirteen so you have to have that clout over time so you start a little bit this ladder now amy you gave awesome awesome success stories for every single single one of these digital courses before we take a quick break. Do you have like one or two other just favorite success stories. You can share this real quick yeah so one of my students learned Messiah. She's a stylist so she used to go to people's houses in style them for photo shoots in movies and all that good stuff and if you know anything about a stylist there lugging all the clothes the clothing racks everything they need to do all the shopping and she was thinking. You know I don't want to do this anymore. I'm tired and burned out so she created created an actual course around styling yourself and the interesting thing is she had a business partner in our business. Partner said that's not gonNA sell we. We have to do this in person so I want you all to hear if you have the limiting belief like this would only work with my one on one clients. I have to be working with them personally for me to get them results. That is a limiting belief because I have so many stories that that is not true. However the person initially thought it was so lauren went out with the personal all style institute it was a signature course nine hundred ninety seven dollars and she taught you how to style yourself had a detox your closet how to find your own style dial and she took them through the entire process huge success she made she still makes so much money with this and now some of her students for the record occurred work with beyond say so? I mean come on beyond say that is such a dream. I would love that right so that was a really good one and then another another one of my favorite stories I mean Gosh I've got so many. Let me think Oh. I've got a great one one of my students. She was a weight loss coach coach or she is a weight loss coach but she used to be a physician physician. Her name is Katrina and when she was a physician she gained tons of weight because she was working really really late at night and so she thought you know what I've got to change this up. I've got to lose the weight for myself so she lost about fifty pounds and then all the other female physician said. How did you do this so if you're thinking about creating a course and you don't know what to create a course about the first thing you want to do is what do people tend to ask me like about what I do. My skill set my habits my life my experiences. What do they tend to ask me for insight knowledge information about so they they started asking Katrina Katrina you to be exact what what did you do to lose weight so she created Ecorse all about how to lose weight but here's the thing for busy physicians so I would call that more of a spotlight course when you get really zeroed in on the type of person you want to work with with that kind of teeters the line between spotlight and a signature. Here's the great thing don't get caught up on the type of course focus more on the type of the course topic topic you WanNa create so with her. She created this how to lose weight as a busy physician <hes> for females and it worked like gangbusters. She's gone on to do so so much with that course and here's one more thing I wanted to tell you. When you're thinking about the type of course you WANNA create. I want to break down really fast. You WanNa think about your skill and your know how the kind of transformations may be. You've gotten for yourself over the years. What do you know well. I also want you to think about what your audience genuinely unle needs and wants from. You and I want you to think about what you really like to teach. Don't think about how you'll teach it. Don't get caught up on the how just yet what do you oh really like to talk about. What could you talk about for days. What would you love to teach so we're looking for that intersection. There and I want you for the next twenty four hours. If you like a good challenge if you you're the type that you want to have marching orders for the next twenty four hours any idea that pops in your head write it down good bad no judgment meant. Write it down because it's likely already and you you just don't know it. I love homework fire nation. Make it happen and the reality is this this episode episode fire nation is dropping on September ninth two thousand in nineteen. Hopefully you're listening within the first couple days of going live. I know most of you are because because we've got something pretty cool to share with you. There's only so much we can do on an audio only podcast of course we are dropping value bomb left in rights but let me tell you amy me in her entire team have created an unbelievable webinar presentation. That's happening over the next few days. You can have multiple times to go. Check it out and and what you're going to have to do is go to e o fire dot com slash amy you'll fire dot com slash. Amy You'll see the options of when to sign up and even even if this is way past September twenty nineteen. There's going to be linked to a replay or to a gift so still get over there because we're GonNa get you access to get what you need but hopefully you can join us live. You'll fire dot com slash amy amy before we hit the brake. Give us a quick rundown about this live Webinar so excited. It's called the three behind the scene secrets to digital core success and if you are ever have you ever thought about creating a digital course or if you're curious as to what it might look like I'm going to take you behind the scenes of my own business of creating digital courses. I've now created eight successful digital courses well over twelve million dollars in revenue the new thing or two about what works and doesn't work but when I do a free masterclass I teach you stuff that you walk away with and can apply so we're gonNA talk about how to pull your content content together. We're going to talk about how to record all of it. What kind of stuff do you need to record. What is the editing look like and we're definitely going to talk about how you would market your courses well but all along the way I'll tell you more stories and my students and I'll give you insight about what worked for me and what didn't work for me as well fire nation. Amy's these women ours are amazing. You have to go you have to learn. There's gifts. There's bonuses. There's just awesome conversation going on in the chat you WanNa be there. EEO He oh fire dot com slash amy and don't go anywhere because when we get back from the break room talking about the biggest mistake that most first-time course creators make so toned and make this mistake and also how to choose a course that will be the perfect fit for your business as soon as we get back from thinking our sponsors as a small business making great hires is critical to your success and when it comes to hiring background checks are a must have unlike big companies with big. HR departments armaments small businesses may not have the resources to manage background checks or easily accessed screening tools but now there is Trans Union sharable for hires an online online employment screening service bill specifically to help small businesses quickly screen applicants with reliable data from a trusted source with traditional screening services. You might days or even weeks to get results but with sharable for hires. You'll get immediate access to powerful employment screening tools that enable you to fast track your hiring process so so you can get back to business within minutes. You'll receive reports from Trans Union containing critical information about an applicant's credit history and criminal backgrounds the reports you receive are compliant with state and federal consumer. Reporting laws is free to sign up no hidden fees and reports start as low as thirty five dollars start your on demand. Dan Screening at sharable dot com slash fire and use code on fire fifty at checkout to save fifty percent on your first screening Trans Union sharable sharable for hires. Helping small businesses make big decisions. Do you want to be successful as the most recognizable direct to consumer brands of course you do. Do you ever wonder how disruptive brands became so successful. The answer is they took control their growth in the experiences. They delivered to their customers. Customers are tired tired of poor predictable marketing what they really want authentic experiences value entrust your brain is too valuable to damage with outdated targeting and one size fits all messaging to deliver memorable marketing needed to control as much of the customer experiences possible only then can you build authentic personalized experiences that show you understand your customers and their preferences from the first impression to the nineteenth purchase clovio empowers you to own your growth in the experience you deliver is time to take control of the data customers customers choose to share with you the analysis insights the data creates in the creative the data influences only thanking deliver experiences worthy of your customers and their dollars to learn more about how Cleveland helps you own your growth visit. CLEO DOT com slash fire. That's K. L. A. V. I. Y. O. Dot Com slash fire air so amy we're back and gave a little bit of a tease rate before the break about the biggest mistake that most first-time course creators make take break that down force. Yes so what I see. All the time is that my students tried to throw everything in the kitchen sink into their first. I course even if it's a signature course even if it's a full transformation start to finish that you're teaching. I still want you to pull back but here's how you do it. I you sit down open a Google doc and you just brained up everything you can think about this topic that you want to teach you put it in here but I teach my students inside my course that we do a lot of pruning. We take out a lot and we keep it simple. Your Students WanNa get from point a to point B as fast as humanly possible so we've gotta pull who'll back a lot and the question you want to ask is. Do they really need to know this in order to get the results that I want to get them so if we start with. What kind of results do you want to get. Your students is pretty easy to prune and pull back so that's the mistake I often see. You're putting too much into it. Here's the good news if you put less into your course but you make it really valuable and you get the results. You promised it's less work for you so this is actually a really good thing once you dial it in and you get the right mix of content ten the biggest mistake that most course creators make amy just broke down. Don't make that happen. Don't over think this kiss. Keep it super simple now. Amy I want to end with a bang because we need to choose the course. It's going to be the perfect fit for our business and you're gonNA help us take a step in that direction. Of course your web is going to help us take multiple steps in that direction and then of course digital course academy is going to bring it all the way home so what's that first step yes so the first step is actually to do the homework. I've already teased the idea and I wanna get really serious about this. You're going to spend the time time every time. An idea comes up. You're going to write it down now. This is important because we want your ideas on paper I but from there I want you to jump on Instagram facebook linked in anywhere in everywhere and I want you to ask what I call. Is The magic question or magic wand question so so I want you to ask the magic one question which is this is some version of this. You can write it down right now so you don't forget it. I'll repeat it again but here we go. It's if you could wave a magic wand and make your biggest challenge disappear. What would it be now. I pause there because let's say I'm a hair stylist. I and I teach other hairstylist how to build their business. I would say something like if you could wave a magic wand and make your biggest salon challenges disappear appear. What would it be so you insert your niece or the topic. You're thinking about and so that way you want them just to tell you anything and everything even if you don't have a big audience everyone who responds back to you you get into conversation with them. They'll tell you more. I promise you that if you ask a few more questions you have them drill down a little bit more. Your audience will tell you what they want. I I want you to think about these topics and then I want you to put that magic one question out there into social media. The Magic Wand question fire nation it is pure magic and something to add onto that I found a ton of success with and I got the idea from amy and one of our some town you that's why you're going to get so many more golden nuggets by actually attending listening and absorbing that contents is going in a question and answer cise like Cora and actually typing a question like that and just seeing what other people are asking questions about because that's their magic wand question to Oh and then you can take that knowledge and you can insert it into what you're creating and get step by step into one of those five digital courses that we talked about at the beginning beginning of this episode so amy the three behind the scenes secrets to digital course success that is going to be your live Webinar. That's happening all this week. If you fire nation WANNA get over there. It's e o fire dot com slash amy sign up. It's free. It's amazing easing. Amy's going to drop a value bomb after value bomb amy if we could only walk away with one thing from this entire masterclass of course beyond the fact that they're gonNA fire dot com slash amy to sign up for the Webinar. What would that one thing be. I believe that everybody has has a digital inside them and you might be telling yourself. Who Am I to create a digital course. I don't know enough. I don't know how to teach put all those fears aside. You do have a course course in you and the first step you need to take is to explore some topics that you would love to teach and you know that there's a need a want out there for that information. Just just start there. Don't even worry about the how to all show you how that let's start with thinking about the idea and the type of course we want to create fire nation. You're the average of the five people you spend the most time with and you've been hanging out with AP and J. L. D. Today so keep up the heat's and head over over to fire dot com slash amy sign up for this incredible Webinar and we will see you there. Amy Thank you so much for sharing your truth. Your your knowledge your genius with fire nation for that. We salute you and we'll catch you on the flip side. Hey fire nation. Today's value bomb content the time was brought to you by Amy Porterfield and I know that you understand how podcast can ignite your business but I mean come on the planning the creating the collaborating with gas. Ask producing the distributing. Take it from me. PODCASTING can be intense. That's why I'm fired up for you. Checkout auks bus ox bus has an end to end podcast heart cath creation platform for entrepreneurs just like you visit auks bus dot com slash J. L. D. that a U. X. B. US dot com slash jail D. and try it for free. I'll catch their fire nation or a catch you on the flip. Side customers want more more from brands. Delivering more means owning the customer experience taking control over data acquisition analysis creative end delivery Clavijo caused this owned marketing being in believes is the best path to growth for more visit CLEO DOT com slash fire. That's CLEO DOT com slash fire when it comes to hiring background checks must entrenched union sharable for hires enables immediate access to employment screening tools that deliver reports and minutes. Let's start your on-demand screening at sharable dot com slash fire in use code on fire fifty at checkout to save fifty percent on your first screening Eh.

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EP166: How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

The Wellness Business Podcast

37:41 min | Last month

EP166: How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

"Welcome to the wellness business podcast simple strategies to cut through the online noise to fast track the growth of the wellness business with fear and panic and Kathleen Legris. Hey everyone. Welcome back to another episode of the wellness business. PODCAST. My name is Karen padlocking. I'm here with my co host Kathleen Legris. Hey Kathleen. Here. And guess what it is a super special days today and you guys are going to find out why in just a minute Yeah, we're really excited. So let's just talk shop for a second guys since March of this year we've seen the world as well as our online businesses change in ways that we never imagined before the pandemic, having an online program as part of your wellness business was optional. But now as you all know, it's truly a necessity for consistent revenue and a successful coaching business. In recent weeks on the PODCASTS WE'VE Kathleen and I have scratched the surface of what it takes to take your coaching expertise online by incorporating a digital course into your offerings. But this week we're excited to dig in deeper by exploring how to turn your knowledge into a profitable digital course to explore this topic further were joined today by my digital course mentor Amy Porterfield. Amy Has Been My go-to person for course creation. Since the very first program, I created many many years ago and there have been lots of them along the way I know most of you already know her but I'd love to give her a formal introduction. Amy Porterfield is an online marketing expert and the host of the top ranked podcast online marketing made easy before building a multimillion dollar digital business. Amy worked with mega brands like Harley, Davidson and peak performance coach Tony Robbins. Oversaw the content team and collaborated on groundbreaking online marketing campaigns through her best selling courses and popular podcast. Amy's action by action approach proves that even the newest online entrepreneurs can bypass the overwhelm and instead generate exciting momentum as they build a business, they love welcome to the podcast. Amy, thanks so much for having me ladies and so delighted to be here. This is so great before we hit record like, oh my gosh, it's been almost a year since we had you on. So we're just so grateful now you're so busy. So we're just honored to have you back. We have all lot to talk about so. I KINDA WANNA kick it off with this like overall themes we can address some of the mindset things around building a digital course, and you probably find this with your students to most coaches that you know that that we know they fall into one of two camps they either they have lots of ideas and content for a course but they just. Aren't sure what they should include in the program right too much too little. They don't want to overwhelm their clients, Susta I one or they don't consider themselves enough of an expert so they can't imagine what they could possibly put into a course that their clients would pay for. So can you address each of the League? What advice would you give them? They're such good topics to discuss because if you're feeling that, believe me friend you are not alone. So let's talk about I the expert and the flip side of that is imposter syndrome thinking who am I to be creating this course? What are People GonNa think when I put myself out there as the expert I, don't have ten years of training in this or I didn't go to five years of schooling or I'm not the expert of all experts. There's other people that know more than me and all these things go in your head and you think I can't create a course based on my expertise and. Knowledge how and the answer is? Yes, you can my friend. So here's how you know if you have the knowledge, know how to create a digital course number one if you've gotten results for yourself and you can tell other people how you got those results then you my friend are able to create a digital course that can be profitable or you've gotten results for somebody else you worked one on one with clients. You are consultant you were a coach of some kind and you got somebody else results. You can create a digital course and teach others how you got those results now when you are thinking about. How much to teach or how little to teach her how much you put into a digital course. I want you to think of this if you're going to teach somebody how you did something you WanNa, go from Point A. where they're struggling they have a challenge. They're not sure what to do all the way to point B. which is they've gotten results they solve that challenge and your goal in digital courses to go from point a to point B as fast as possible with the straightest line you can think of so people aren't hunting impacting all over the web to get the answers. So let. ME. Give you a quick example, one of my students she's been my student for many many years and her name is Katrina and she was a busy female physician and Katrina was working nights crazy hours grabbing snacks on the go not working out and not getting enough sleep and she gained fifty pounds and so she was miserable and not happy and she wanted to change that and so on her own, she put together her own meal plan her own workout plan based on being a busy female physician, and over the next few months, she lost fifty pounds and then other busy female physicians said, tell. Me How you did it, how did you get that weight loss or weight off? We were crazy hours we never have time to eat. We never get enough sleep. How did you get this fifty pounds off? So she started to coach people one on one, but she started to realize holy cow. I've got a fulltime job. I can't do this one on one coaching as well. So she decided to create a digital course. Now Katrina will tell you she had zero experience with online marketing. She didn't know how to create a course or launch it, but she figured out step by step how to do. It and she put it together now fast forward to that story she made two hundred, fifty thousand dollars with one webinar launching this course online. But the real reason I tell you the story is she wasn't a registered Dietitian she hadn't studied exercise physiology for many many many years. She had a plan that worked for her she taught what she knew and that's people are looking for in a digital course teach what you know to get people results so that knowing how much to put into a course just put enough in there to get them from point eight to point B. as fast as possible. I love that and you brought up such a good point amy that I hear people say this all the time you probably do sure to Karen. That will what can I offer? That's not already out there people can just google disinformation while yeah, you they can. But like you said, it's to be hunting and pecking with bits and pieces but people want a system to follow they wanNA be led by. The hand step by step because who who has time to go and try and find every little piece of information they need yes. People pay for convenience and they choose who they want to learn from. If you build a relationship with them, they're going to gravitate toward you because they trust you you get them you understand them and they're paying for that connection as well as that convenience. Yes. Perfect. So good. gave me we surveyed our audience and ask them what it is. Exactly. That's holding them back from creating their own digital course and they have shared their stumbling blocks with us. So since you are our digital course creation mentor and I, can't think of a person out there that's better to answer these questions than you. I was hoping it would be all right. If we just ask them direct questions right from our listeners. Yes. Let's do it. Okay. So. The first question is from Kristen and she says, how can I avoid information overload for my client? When creating the program content I still need clarity of how many topics to have in the program so that I don't overload them and I know you Kinda just talked about that. But when they're thinking about how many topics, how many modules do you have some advice there? Yeah. So there's actually different. Okay. So When you're thinking about modules, how many lessons? How many videos the way you want to think about that is what kind of results do you want to get them and I know we're going to talk a little bit later about the different types of courses you can create. So we'll get into this in even more detail, but I'll give you a hint right now that basically if you want to get them a transformation. Total. Transformation not like full makeover transformation in their life or their business or their relationship or whatever. But you just want to get them momentum. Then you need to think about the fact that that's likely going to be a smaller course maybe it's two three modules and each module. You might have two to three videos just enough to get them the results that they need. Now, when we're talking about courses that are way bigger like the whole Shebang and huge transformations, that's when you're typically going to see five to eight. Different modules with three to eight, nine, ten different videos in each module. So they tend to be a bit heavier as the transformation gets bigger not always, but on the average. So a lot of people that are just starting now I encourage them to create a simpler course just to get people momentum and from there they'll tell you what they really want what they really want you to create an down the road. If you WANNA create another course that you charge more for your audience will tell you what they want. Yeah that's perfect. And we and we talk a lot about the on the podcast just about Beta launching to like start with just a small group of people and start with a scaled-down no bells and whistles coerce. That is really your test scores to get your feet wet and get the feedback because it's that feedback always that you could never anticipate what those clients are going to tell you like they give you so much insight to what they want and what should be in your course more than you ever could imagine on your own. Yes. Exactly that your audience will let you know what they want and when they do. That's where you have full validation that they're going to pay for it. Yeah that's the thing is did this test it? I think that's what people are. So afraid of it has to be perfect So kind of along those lines. So Karen asking I can't paddock a different Karen asked I'm slowly. My program. Now, how do I know if it is enough content is having too little content and actual concern. It's not a concern. As long as you know what you're giving them, they're going to get results. So the first thing you want to do is ask yourself what results M I Promise inside of my course now, I wanted to be clear that when you promise something inside your course that doesn't mean everybody's going to take your course. How you want them to take it and get to the finish line but those who dive in, do the work and don't give up what kind of results can they get from your course? So I you get clear on that we call the promise. So what are you promising from there? Then you back it up and say, exactly what do they need to know in order to get these results typically, you probably never have to worry about giving too little most first time course creators give way too much. So let me tell you if you ever really strip down course, but if they do this. They're going to get results I, promise you. They're going to get in your course and say, Hallelujah, thank you so much. I got time for a twenty hour course right now I need this. So the less content the better if you're getting results, people love that and that makes sense to would you rather get a result watching a fifteen minute video or would you rather get the same result of his through even a video so true I've been creating courses and teaching how to create courses for over eleven years, and one thing that I've changed along the way is back in the day when I started. Forty fifty hour long training video, multiple training videos, and of course, were totally acceptable and expected nowadays, and this is what I teach my students. When you create a digital course, make your videos seven to ten minutes maybe fifteen minutes Max and cut those down. If it needs to be thirty, make two videos, people feel more accomplished they can get to your training quicker. Oh my gosh I'm the same exact way I. It's funny too because you can either sit here and watch the sixty minute video. nope. I'd rather go through and watch five or six one. So there's this even if it ends up being the same time, it is still like you're accomplishing something watching the ones so true. Yeah. All right here's our next question, and this is a very common question I'm sure you hear it all the time and this one actually from amy. So it's funny that we have a Karen and we have a name. So, she says I have started so many courses but em so bad at completing them. What is your best advice for getting to the finish line? Okay. So this is a great question as to look through the Lens as a course creator. So if you yourself have purchased courses in haven't finished them for saw pretty sure. Every single one of us is guilty of that. But think about the courses that you have finished the courses that you have finished typically have what I call a new student onboard and sequence something. I teach in my program where from the minute people join your. Program you are corresponding with them. Either be text message email, slack a boxer in a facebook group. There's a way that you are reaching out to them on irregular basis and pulling them back into the program encouraging them to get back in and pointing out areas where they might get stuck. So when people go through my programs when they get to a certain module that I know is tougher than the rest, I pop into their inbox and. Say, I, know what? You're thinking this week you're GonNa dive into the module and you're gonNA think holy cow this is intense. You're right it is. Here's why you need to get through it. So I am their cheerleader I am the person that says, I know how you're feeling they hear from me often and other way to get people to the finish line is with like I mentioned a facebook group so we always have facebook groups For our digital courses so we can do facebook live QNA's we can answer questions we can be there for them I think what makes you stand out in today's world with the digital course is if for a period of time you go on the journey with them and it's really worth it because they tell you every area where they're getting stuck. So when you revamp the program, you know exactly how to make it better is really valuable. That's so good and I remember when you started. Incorporating on boarding and all that additional support and really mindset approach to digital course. Academy, which is the program that taught me how to create courses and so I remember when you started incorporating that and it was almost like you were reading my mind because there were moments when it felt overwhelming and you were you gave that encouragement and you just said think of it this way and that helped so much to get to the. Finish line and that's exactly what we need to incorporate in any courses that we create as well. So think about it from the customer's standpoint it's so true and there's also something to be said about really taking the time to understand your audience because one of my students her name is Melissa and her course is the P. C. O. S. root cause roadmap. So basically she helps women with polycystic ovary, syndrome, and she helps them change. Their Diet so that they can improve their health infertility. So she actually changed career she was a corporate girl and then got into this new career and if I fast forward to the punchline, she launched her course may twenty six thousand dollars with the really small email list. So her course was really successful but the reason her course was successful is because she understood her audience and to help understand her audience she put out a few. freebies she put out some content and the first time she did this she wasn't really getting many bites not many people were that interested in the content she was putting out there. So she started to understand her audience more and she realized the people that really gravitated toward her were genuinely interested in the root cause of Eos they weren't just interested in doing a meal plan. So when she offered a meal plan, they're like, yeah but. There's something deeper here. She's like those are my people. So she created a freebie where she got deeper into the root causes. It was a quiz to help them understand what the root cause was, and those were her people. So I tell you this story to say the more you understand your audience, the more successful, your digital course will be, and sometimes you gotta play with a little bit of content in the beginning to see what they gravitate toward. Yeah. Absolutely, that could take some time. So that means breathe. Take a little patience. You're not going to know everything from the start and I. think that's one big thing that holds people back, right? Well, what if it's not perfect? Well, that's guess what it's it's not going to be an it's not supposed to be not supposed to be. That's such a great point. Give yourself permission. Biggest stumbling block that we see, Terry asked creating integrating the sales page on a Webinar right all things tech that dreaded four letter word to act what do you say to someone that's allowing the tech to hold them back okay. I say two things Number One an entrepreneur. One of my mottos is I can do hard things. So I am not a techie kind of girl I can get deep down and entrepreneurial tech rabbit hole like the best of them but what I remind myself is I know I can do hard things and when this fills difficult I'm just going to stick with it because I can figure it out. So I have to believe in my ability to do it and I see other people online and I think if he can do it so can I or if she can do it so can I like I start to get a little bit competitive? I'M NOT GONNA. Let this stop me in my tracks but the other thing I'll say is that you've got to simplify your technology and this is one thing. I teach my students we're not GONNA use a lot of bells and whistles for. Our first. Launch we'RE NOT GONNA use sophisticated technology. We don't need a fancy Mike. We don't need a fancy camera and we sure as heck don't need fancy webinar equipment to make it work. WE'RE GONNA Strip it down and do it in the simplest way possible and the reason for that is once you figure that out, you're willing to add a few bells and whistles that might be really cool to do but the first time out start you in your tracks because you're new at it. So the advice I give to my students is let's keep this. As simple as we can. Now, in my programs, I have a resident tech guy his name is Dave and he's got the smoothest voice that you could ever find and he's patient and he walks people through it. Click by click by click because I know this is a stumbling block. So also when you want to do something find a teacher who's GonNa be patient with you if this is your hangup find someone who gets it that will walk you through every step of the way and not just gloss over the tech that she's GonNa frustrate you even more Yeah and the Nice thing is pretty much any platform. You could even think to us, they have video tutorials, I. Know It's easy thing. Oh my gosh I need all these things that. I found myself doing this to over the years and ask yourself. Okay wait let's take it back. What is the easiest way for me to get started because otherwise you you delay delay things for weeks for months and think about all those people you could have helped during that time. So true and I love that you just said that every technology these days will have how to videos and how. To videos are good I back eleven years ago they were terrible but now they know that so many newbies. So many beginners are getting into this world because this is such a great time to get into the online world and create courses and create your your offers online. So they're slowing down in their the how to's are better than ever. So Bank on that as well. Yeah, for sure. Perfect. So our K. she says I want to do a program, but it feels too heavy right now, what are my options now amy before you answer this last question I thought this might be a good time to discuss the different program or course types that are available to us. I think a lot of coaches think every program needs to be a huge all the bells and whistles signature program with a lot of modules long videos, and that's a total misconception and I had that same misconception in the very beginning and it wasn't until I started going through digital course academy that I learned that that isn't the case and what A relief because now I've created all different types of programs but I was wondering if you could share a little bit more about that in the different types of programs to try to give our listeners and our k some ease of mind as far as what it takes to create a course. Yes I love this question. Okay. So I teased it a little bit earlier, but now get down into the details. So there are essentially four different types of courses to create, and then when little extra to get your feet wet if you like that idea. So first of all, there's a starter course in a starter course is really What I did with my very first successful course, I had a few crash and burns, in the beginning but the first time, I, had a successful course. It was a facebook marketing one zero one course. So just enough to get people started with facebook marketing but I wasn't building out their marketing plan I wasn't getting him huge transformations I wasn't diving into all the details just enough to get them started and it was priced at ninety seven. So a starter courses really usually between a hundred dollars to two hundred dollars it's a no brainer price for most and you do not need to throw everything in the kitchen sink in. there. So this is a really great way to get people into your world to start exploring who you are, what you're about how you teach and where you can offer value. So this is my favorite way to start your first digital course is with a starter course. The second type of course is spotlight course. This is taking one idea and going deep into it. So this is an example of the second thing I did when I was creating courses. Once I had a facebook one. Oh. One course my students started to say we like this but really what we want to know is facebook ads like specifically can you teach? US facebook advertising, and so I created a spotlight course where I just focused on that one main topic and the proud of this if we look at pros and cons, the pro of this is you just can focus on one thing and go deep. So you don't have to cover everything in feel overwhelmed in. So that's a huge pro on that one. Typically, spotlight courses are anywhere between two hundred and five hundred dollars, and then from there, you've got the signature course I, call this the Mac Daddy course, and with the signature course it is the whole Shebang, you are promising a total transformation so if we're looking in the Health and wellness world it might be how to lose fifty pounds or how to fully overhaul your diet or how to become a vegetarian or it might be the whole holistic like mind body spirit type. Of course, we're going to tap into all of that and you're promising transformation the end typically, this is from five hundred dollars all the way up to three thousand dollars and even more sometimes, and then the fourth type of course is a certification course. This is where people are going to go through your program and be certified to become something or something that you promise them that they can have a certificate and actually tell. People I've gone through this program this training here's my certificate. This is Mary advanced. Most people will never ever start here. You typically have many years of experience under your belt before you'd ever venture out into something like that, and then I promise you and idea to get your feet wet. One thing you can do is a workshop course in a workshop course is just a one hour or two hour training that you might charge one hundred, maybe two hundred dollars for and you typically deliver a workshop live. So you can think of it as like a paid Webinar people pay for it in advance they get a link to. Your Life Experience and they show up in, you teach them live, and then from there you do a QNA. So they ask questions and typically this is one very specific area. Let's use an example how to meal prep for the entire week how to shop had shoes the food had a planet all in advance how to stay on a budget how to get the food cooked into mill prepped in in your fridge like you could do a whole two hour workshop on that and people would pay for that because it's very specific and specialized. This is one good way. Had IT Kinda get get your feet wet with the digital course? ooh, that sounds like a kid that was so good at killing me I want to recast. So number one was a starter caught course that's like your entry level kind of one one type program number two is the spotlight course where you go deep on one topic three is your signature courses a total transformation and number four is a certification course which is more advanced and then number five, which I really love the workshop course I paid Webinar, and that's another great way to test your course idea. Yes for sure and don't get so hung up on. Well, am I, created a starter course or spotlight. Does it matter but it just for a course creator, it's a good place to start but let me give you an idea of what may be a spotlight course would look like. So one of my students her name is Maria and she actually had a brick and mortar workout studio. So she had this workout studio and she was very specific about who she served and I think this is something else we should talk in terms of. Getting, clear on who you want to serve, she wanted to help moms to be so pregnant women and postpartum women about a year. After they've given birth, she wanted to help women that were in that period of their life work out in Phil healthy and move their body, and so she had this brick and mortar people would come into our studio and actually even before. Cova. Did she realized a lot of pregnant women want to work. Out at home, they don't WanNa Waddell into the studio and kind of get all especially if they have kids at home, that's an added stress. So she served the MOMS and she realized this this is what they want. So she actually took her business online she started creating fitness programs for again, MOMS to be postpartum women and she said, you know, amy, this is a very unique group I needed to understand them and I being A. Mom of three could understand what they're going through. I knew their challenges I've gotten results for myself. 'cause there were certain areas that they were maybe struggling with or concerned about and she had lived it. She had gotten results in her own life. So she started to teach this online and she did multiple launches the first time she launched it thirteen thousand dollars and she's like I think I can do better. So she launched the same. Program again, fifty six, thousand dollars should not no I can do better than that and now I'm getting better at what they want in terms of the Webinar in the marketing in how to talk to them third time she launched it three, hundred, thirty, two, thousand dollars. Wow. This is a fitness program for pregnant women. Now I tell you this story because one you can always take a concept to understand your audience and turn it if it is something physical. Turn it into an online experience, but more importantly I stand by the fact that you only need one digital course to be profitable. We talk about all these different types of courses like Maria with their spotlight course it's spotlight course because it certain exercises just for pregnant women she's going deep in that one area, but she launched it over and over again, I'm a huge fan of encouraging students to take a course when you've got a little little success that. She had thirteen thousand dollars, which is great for a first time, a course creator, and then she thought, okay, I'm not going to chase the next shiny thing. I'm not going to change direction. I'm going to stay in his lane and do it over and over again that is literally how I have seen my success and how she did to one more thing John Wayne launch, of course over and over again if you use webinars to launch your course you. Will See your email list skyrocket because every time you do webinars people opt in for your webinar whether they buy or not on that. Webinar. If they're still on your list are more likely to buy the next time you launch. So I have such a engaged big email list because I launch over and over again the same thing and I attract people into my world with each of my launches. So it's a list builder as well as a money maker. Yeah, just exactly what you described as another example of how to simplify things not just simplifying your course but how much more does that simplify your entire business and we hear coaches say this all the time well. GOSH PEOPLE GONNA. Get tired of me running the same program over and over again well, no because not everybody is ready right now actually you yeah, going to continue to build your analysis and bring New People in. But when you have one program that works really really well and you rinse and repeat, it's like Hallelujah. Yes it's so true and it makes like you said it makes everything so much simpler. Oh Gosh don't we all need that? Hey Man. I know you designed a two minute quiz that based on our listeners level of expertise in all goals tell them the exact type. Of course they should create an it's called. Your personal path to creating a profitable digital course. Can you tell us a little bit about the quiz and how it helps coaches overcome that feeling of a digital course just feeling so heavy and overwhelming? Yes. Okay. So if you are a coach a consultant of any kind and you're thinking about creating digital course, this two minute quiz is g is going. To genuinely give you a personal assessment of how to get started with the digital course. Now, let me just warn you not everybody is perfect for a digital course, and if you're not quiz, we'll tell you so so just know they're you're GonNa get an honest assessment of where you're at in terms of your journey, your audience and your business and from. The results let's say you are ready for a digital course the best part of the quiz, you will get your marching orders are the three things you can do right now to get that ball rolling because one of the questions I get asked a lot is amy I'm thinking about creating a digital course, but this is four and to me I have. No idea how to get started and so the quiz if you are ready for a digital course, the quiz, we'll tell you how to get started in what exactly you should do to take your next steps. Yeah. I love. That is so good and I love it that this is like a fake quiz isn't like Oh and you need a course and So true it's so true and so guys listen. We're going to hook up the link for the quiz on the show notes page at WBZ podcast com forward slash one, six six and I really encourage you to take the quiz. I just took it today as a matter of fact, and I know Kathleen Planning on taking it here in the next couple. Of Days and it's really interesting because I have a course in my mind that I wanna be creating between now and the end of the year, and that's my goal and so I thought well I'm just GonNa Start at the very beginning I'm going to approach this quiz and I'm going to see what it tells me that I need to do so. Go to the quiz take the quiz and there are a couple of things that we want you to think about when you start taking the quiz and when you start thinking about to turn your knowledge into a profitable digital course. So number one again and amy mentioned this earlier who is your ideal client? Who's person that you want to serve with your course and what problem are you solving and The quiz may actually even help you narrow that down as far as what problem are you solving, and how can you go about solving it and actually getting that information into a course and then next what type of courses best suited for you and your client based on Amy's quiz and the results are amy I have to say this quizzes amazing i. mean it just went everything I needed to. Know it was in that document that I was taken to that page when I finished the quiz and it was so interesting. I. Really Love this quiz. It's so good. You did a great job on. Well, thank you. We poured our blood sweat and tears into that because I want people to feel really confident if they're going to move forward with the quiz, how do they do this and if? They're not right for his, what should they be doing instead? So I I'm really excited for your your listeners to take this quiz for sure and it's the perfect place to start to start narrow narrow things down. So if you feel like you have a bunch of Mumbo jumbo in your head and you feel like you're scattered all over the place when it comes to course creation start with the. The quiz because once you are clear on the and the path that you need to be taking the rest of it really does fall into place pretty easily that doesn't mean that it's not work. But when you have a clear vision of what your course actually is, then the work becomes spun it. Feels like it's a challenge or that it is work it becomes enjoyable and something you want to spend time on every day yes. So true. Right Amy. So is there is there anything else you can think of that you think is important for audience to know for them to turn their knowledge into a profitable digital course. I'll tell you this. I believe that everybody has a profitable digital course in them, and with that I think the only barrier between you completing a profitable digital course getting out into the world versus you not doing that is believing in yourself. So the topic is not the most important thing you've got to believe that you are capable of teaching y you know and my friend hint you are. So you've got a really believe in that and when that imposter. Syndrome and we all have those moments starts creeping in and you hear that voice who do you think you are to create a course like this all you need to do is say watch me just watch me I'm getting get this done I'm going to get it out into the world. So you gotTa believe in your capability to do so which already believe in all of you so make it happen Oh, I, love it I. Love the Competitive Spirit Let. Let's go. All right. So once again, you can find the link for amy's quiz on our show notes page by going to WB, podcast dot com forward slash one, sixty six it's called the what's your personal path to creating a profitable digital horse and and I promise you if you're not right for course at this time, Amy's going to let you now but she's still going to give you a path he's going to let you know what you should be working on if you're brand new and you're not ready for core shat she's going to give you a path for that as well. So it's very exciting. Amy Thank you so much. It's been so wonderful having you back on the podcast a second time you know I always love chatting with you and hanging out whenever we can so much fun. Thank you ladies for having me. I. Always Love to be here. Thank you. Thank you. We appreciate it. Take care. Thank you for listening to the wellness business podcast for show notes and three resources visit WB PODCAST DOT com.

Amy Porterfield facebook Karen padlocking Kathleen Kathleen Legris consultant panic Tony Robbins Maria google Katrina US Harley Kristen WanNa Waddell John Wayne Melissa Cova Terry
2080: Amy Porterfield shares the 3 Behind-the-Scenes Secrets to Digital Course Success in 2019 and Beyond

EOFire | Entrepreneur on FIRE

37:33 min | 1 year ago

2080: Amy Porterfield shares the 3 Behind-the-Scenes Secrets to Digital Course Success in 2019 and Beyond

"Maroon shake the room fire nation jail D here with an audio masterclass that is on fire because I've brought Amy Porterfield to come on and chat with us today. We're gonna be talking all about how to build a digital course. Business to generate consistent revenue while only saying guests to what truly late you up. I mean, how amazing would that be? We'll be going behind the scenes of Amy's business to really learn some incredible things there. We'll talk about where people struggle in creating digital courses and Amy's going to share one of her best tips about how to make live. Webinars hugely successful. Now who is any Porterfield? Well, she's an online marketing expert in educator and the host of the podcast online. Marketing meet easy through her bestselling marketing courses, thriving, social media, community and popular podcasts. Amy inspires over two hundred fifty thousand online entrepreneurs in this January tenth Amy's going to be delivering a free. Live webinar to you about everything. We'll be talking about today and so much more. It's going to be live is going to be awesome. That it'll be gifts in bonuses this January tenth at one PM Pacific four PM eastern. If you want to register for this completely free. Awesome. Webinar head over to e o fire dot com slash Amy. That's e o fire dot com slash Amy. And when we get back from thick and our sponsor, you are going to ignite fire nation fire nation as an entrepreneur, you know, what it's like to wear many, hats and feel busy all the time. But the take your business to the next level. You have to start doing things more efficiently. One way to do that hire the right people in ZipRecruiter can help ZipRecruiter's powerful. Technology scans thousands of resumes to identify people with the right skills and experience in actally invites them to apply to your job. So you get qualified candidates fast in right now, you can try Zip Recruiter for free at ZipRecruiter dot com slash fire. That's ZipRecruiter dot com slash fire. Fire. Ziprecruiter, the smartest way to hire. So Amy say what's up to fire nation and share something? Interesting about yourself that most people don't know most people don't know. Well, first of all Hello, everybody. So happy to be here. And one thing I brag about especially after a few glasses of wine with all my friends is that in highschool. I won the spirit award for the best attitude. So that's what they did. Most people don't know about me. But I'm very proud of it. I didn't know that. But it's like the least shocking thing of our because you've always had the attitude about basically everything. So thank you environ, Asian you, obviously, Amy she's been a multiple repeat guests on entrepreneurs on fire, but today's special for a number of reasons because we're gonna be talking about how you can build a digital course. Business to generate consistent revenue while only. Yes. To what truly lights you up. I mean, what a dream come true in this world going to be going through here today, and Amy we have a lot to talk about. So I was kinda wanna dive right in because we're gonna take as much time as possible to have you drop value bombs up on our heads. So what is the difference between creating a digital course for your business and building a digital course business? Okay. I'm so excited to talk about this. Because I haven't gotten the opportunity to talk about the difference a lot, and I'm very passionate about it. And so here's the deal becoming the owner of a digital course. Business means that you no longer are creating a course just to make some extra money in your business. So instead of that you begin to see and treat your new digital course as the cornerstone of your business now, it becomes like the most important and profitable asset that you have. So it's one that generates revenue for you. You over and over and over again. And here's the greatest thing about having a digital course business. It allows you to say no to all the things that you no longer want to do. So here's the deal. This shift means that you are fully embracing this idea of having a digital course in your business. And then actually marketing it launching it doing webinars in order to find your audience, but you do this consistently a few times a year and the bulk of your revenue is coming from digital courses. So a lot of people that create a online core are all my business. There have about ten different plates in the air. They're trying to get paid to speak on stage. They might have a group coaching program. They might have a digital course. They're doing services. They're doing one on one consulting the running around with their head cut off trying to make money online. And my whole thing is let's create a digital course. Let's make a lot of money with. With one thing in your business and do it. Right. So that you can eliminate some of that stress and overwhelm does that make sense makes all the sense in the world to me. And there's a few things I wanna go right now the images shared fire nation that Sochi number one that digital cores business. That's the cornerstone of your business that is the cornerstone in only saying yes to what you want to say. Yes. I mean, imagine that furnish. Imagine a world that you live in where you can say yes to things that you want to say yes to because there's something that I've said a few times in the past few months fire nation. I hope it's really sinking in right now. Is that when you say yes to one thing you may be thinking, I'm always saying, yes. To that one thing. No. You're saying no to everything else. You could have done that is now taking up the time by that one thing you said, yes to so why not make it something that you want to say, yes to you need to have that my set in this is what's going to allow you to do just that so Amy with you on thing. I love is your transparent, you're honest, like you're just genuine about everything. That you do. And I love going behind the scenes pulling back that Kern, so to speak so take me take fire nation behind the scenes of what would it actually looks like the have this digital online course business? I mean, do you just sit around in your sauna all day playing with your dog? Yes. What I do. How did you know, you know, me so? Well, okay. So this is really fun to kind of take you behind the scenes because I really do believe I have a business that looks much different than a lot of my peers. So right now, I have three digital courses and funny enough as I move into the new year at based on the time that we're recording this I'm actually just going to have to. And I think the fewer you have the better, and I have one that I launched live a few times a year, and then I'll have one on evergreen. Meaning that it's a recorded webinar that I run ads to every single day. So if if we look at my business right now, we're going from three courses down to two. But it even if we just look at it where it's at now three courses that generate money for me. Consistently ninety percent of my revenue comes from these three courses. So if I want to speak on stage, I can get paid to speak onstage. I choose not to I don't love. Travel for business. I love to travel for pleasure. And with my husband. But am I Tony Robbins days at traveled all over the world way too much? So I'm done with the business travel kind of thing. So I don't do that a lot. So I don't get paid to speak unless I really really want to. I don't do one on one consulting. I don't work with people in terms of the service base business or do their marketing for them. I don't do any of that. I make ninety percent of my revenue from my actual courses. And then the other ten percent is if I if I promote somebody, else's course or somebody else's product like job. So it's a product, of course, platform that I love to promote. That's all that's all. I do. Now. I keep busy because I'm constantly promoting and making my courses better and engaging with my community. But it is so amazing to know that I'm not pulled in a million directions. And I'm not a Jack of all trades. I do a few things really well, and I keep it really streamlined. So that means when opportunities come my way, I'm really clear how I wanna make money in my business and most things I get on what Marie Forleo calls the no train. I say no to a lot of stuff way more than I say, yes. But guess what that means? That means that I have consistent revenue coming in. That means I've been able to grow my business to multi millions over the last few years. And it also means that I get a lot more time with my husband, and my son and my dog, and I really get to call the shots. I ventured out into this online world to create an online business because I didn't wanna boss anymore. I didn't want someone telling me what to do or went to do it. And so having a digital core. Business allows me to be the boss my own boss. Call the shots and also again not pill pulled pulled in a few different directions. I think that's the one thing. I really wanted to get away from furnish. And one of my big takeaways here less is more. I mean think about these. Numbers at Amy sharing ninety percent of her revenue comes from these three courses soon to be two and guess what? She's great at all of those three things her team is able to become great at all those three things because that's what their focus is there following that. One course until success. Guess what? Her adspend is not getting out of control because he's not doing ten other things while the ads are running and nobody's paying attention to them. They know their numbers in side out because this is what they do. This is where ninety nine zero of her revenue comes from an chinos those numbers, so Amy I wanna cut to the chase. Because so many people struggle when it comes to creating digital courses you've created three great ones that have brought you multiple millions of dollars per year. But what are some of the struggles that people have creating digital courses? One of the biggest ones that pops up is what if my ideas and good enough. What if I spend all this time effort and money creating? Digital course. And then I put it out into the world, and no buddy buys it. And here's the thing back in the day. When until you a quick story when I first came on the scene, I knew like from day one when I left Tony Robbins. I knew I wanted to create digital courses and sell them online with webinars. This was always my goal. However, I had no idea how to do it myself. And I sure as heck didn't have an audience and so in order to make money I started doing consulting one on one work for social media for small businesses and I- fricken hated every minute of it. I I built a business that I absolutely did not love. But I did it for two years because I needed to make some money, and I was bound in determined not to have to go back to corporate. Well, the good thing is when I was in the trenches, I learned a lot about my audience what they needed what they wanted and all that good stuff. And so I paid attention. And I decided, okay. That's it. I'm creating my first digital course. I'm miserable. Doing this consulting work. I wanted different type of business model. So I created my first. So it was something called like the simple social media formula. I think that was the exact title, and I worked my tail off to create this course, and the day. I remember like it was yesterday was in my bedroom. I was still working from bed. Like a true entrepreneur. I was in bed typing away putting out the Email to let my audience. No, I had something amazing to share with them put it out into the world in. It was crickets, I mean, crickets, and I was devastated. And the reason for that is that I didn't do any work to find my audience and nurture my audience and grow my Email list. So the biggest fear and most people have is what if nobody buys? My course. Number one. I've already lived that experience. Nobody bought my course, number two. It can be totally sidestepped if you just slowly methodically start building your Email list. If you put a freebie out there and every week you put a little time and effort. In love into finding your audience and getting them to sign up for your Email list. If you do a little at a time when you're ready to finally launch. Your course, you will have an audience to launch to and if you're paying attention to what they're telling you, they'll tell you what type, of course, they want you to create its that list building that you just gotta make an effort, and you will have an audience to market to I didn't in. So that's why it was crickets fire nation. It is so important to just recognize the fact that we are all standing on the shoulders of giants when I launched my podcast back in two thousand twelve I didn't know what the heck I was doing. What did I do? I wanted found a successful business podcast host Jamie masters of eventual millionaire I hired her. She mentored me. She actually introduced me the people like Amy and Pat and Derek Halpern back in the first ever conference. I went blog world New York City two thousand twelve like it was crazy experience for me to be there. And be like, wow. Like, I would literally just be. An attendee here. But now I've invested in myself, I'm learning from Jamie. She's introducing people. This is so amazing when it comes to courses and webinars Amy's the giant here need to stand on the shoulders of giants. She has proven the process. She's built a team. She's built a systems the automations views to be standing upon the shoulders of giants and learning the process from those who have come before us. But even with all this, even when you know, we overcome some of these fears, and we're learning these things from people like yourself wolf had so much success. We still kind of come down to well. What do I actually choose for a topic that not only is going to make an impact because impacts important, but you, and I are both very very haired about this. It's gonna make some money to dollar, Dr L. So how we do that? What are we choose that topic? So a lot of the times when you're thinking about a topic that will resonate with your audience make an impact and make making money you want to start thinking about what do, you know? Like, where's your expertise? Where's your knowledge? Let me. Give you an example, I have a star student. Her name is Anna de Gilio in Anna for twenty three years was a second grade math teacher so twenty three years of her life. Second grade math teacher, and she decided that she was going to take these digital digital curriculums that she was creating for her students, and she was going to sell them to other teachers, and she just like dabbled with it a little and it worked like these teachers wanted to buy her math curriculum. And so she thought you know, what this could actually be a business. So she became my students. She learned how to create courses and how to do webinars. And she started selling her curriculum that she was an expert. This is what she did for twenty three years. She took what she knew. And she decided that she was going to sell it to the people who needed it most. She's now move from being an elementary school teacher to running an online business. And here's the coolest thing ever. The girl knew nothing about marketing, and she taught herself she got. These courses like you said, she like found the experts that could guide her and she made ten thousand dollars on her first webinar, selling her curriculum ten thousand dollars to a teacher is a lot of money. So right there. She's like, wait a second. I'm onto something. She kept at it. She kept at it. She has a million dollar business today by yes by selling what she already knew. And so when I think of Anna who at one point what she thought she knew is how to be a teacher, but then she kind of dug a little deeper, and she's like, wait a second. I actually have something else here. That's very valuable. You've gotta be willing to look at what you know. And then put a twist to it and really kind of think outside the box. It could be a million dollar idea. Fire nation. Let's not over complicate things. Yeah. What you know? Put a little twist on it in silica who needs it the most. I mean think about their struggles. What do you do you provide the solution? We try to over complicate things. It just doesn't have to happen. And if you think fire nation Amy's been dropping value bombs while you are one hundred percent, correct. In more are coming up, and we get back from thanking our sponsor so fire nation, we're here with Ian Siegal. The CEO of ZipRecruiter, the smartest way to hire. In you spent so much time in the hiring space. What is the biggest challenge employers face today when hiring ninety percent of companies say finding qualified and available candidates is their number one pain point and ZipRecruiter. We used to say that we were going to solve the quality problem with volume if you'd asked me a year ago, I would've said, you know, we deliver haystacks we don't deliver needles in the last couple of years, we've made the largest investment, our company ever has in any particular piece of technology. And it's all centered around algorithms that help match your job to exactly the right candidates in market as soon as your job is posted the experience you have on ZipRecruiter as an employer is simple post. Your job. And we will within minutes have notified all the candidates and market who are adjust right fit for the opportunity that you have open, and you will see them start to apply that same day. No more posting praying ZipRecruiter makes it easy to find qualified candidates fire nation. I hope you're tuning in here. I don't want you to struggle hiring. Because of too many unqualified applicants it is such a waste of time to sift through the wrong candidates. And there's one thing entrepreneurs can afford. It's wasting time. This is why ZipRecruiter's matching algorithm is awesome. It saves. A lot of time in a hassle because they focus on sending only qualify candidates. Here's how ZipRecruiter finds you quality candidates. Ziprecruiter scans thousands of resumes. Find people with the right skills education. Inexperienced in actively invite them to apply to your job as applications come in Zip Recruiter, analyzes each one and spotlights the top candidates. So you never miss a great match. It's no wonder ZipRecruiter is rated number one by employers in the US in this is based on trust pilot ratings. Of hiring sites with over one thousand reviews in right now fire nation, you can try Zip Recruiter for free. That's right free. Just go to this exclusive web address, Zip Recruiter dot com slash fire. That's Zip Recruiter dot com slash f. I r e Zip Recruiter dot com slash fire. Ziprecruiter, the smartest way to hire. So Amy you, and I we agree on a lots of things. I mean for number one like you believe the best way to market and sell digital course is with webinars. And I now have been doing webinars since two thousand thirteen I did one live webinar a week for two years straight because I believe so much in the power of webinars. But why do you think webinars are the best marketing and selling tool for courses? I love that you, and I both agree that hundred percent and our side of the way to go like, they're incredibly powerful. Here's the thing in the Earl. Early days of online education. I sound so old when I say. In the early days of online education. It was truly enough to simply have a great digital cordless. And then as the market got more crowded, there was this really what I call an unfortunate shift where it was no longer, the best course that stood out. But the best marketed course, and that's the course that would win. But here's the thing. Long on today's where a mediocre course could be rescued by great marketing or where a great course could be overcome with mediocre marketing, just by sheer hustle. So what I'm saying here is that you actually need both you need a really good course. And you need to know how to market it. Now. Here's the exciting thing. If you learn how to use webinars to market, your course, the coolest thing ever is those who in this would be me back in the day are a little squeamish to sell online. If you start to sell anything in you feel a little bit like a used car salesman or you feel like. You're pushing too much if you ever have that fear of selling online, the beauty of webinars is there's a thing that happens where you earn the right to sell and what I mean by that as you get on this webinar, and you teach and you add value, and you answer questions that your audience truly is wondering in needing to know. So you give on a webinar. So that you then earned the right to say, look, if this was valuable, and you want to know how to do it because of webinar typically is the what and what you're selling them. The course is the how so if you say if you really find this valuable, and you want to know how to do it. Join me inside, my course. And it becomes the most natural conversation. Take it from a girl who definitely was always a freight to sell online. Webinars allowed me to give and add value. So that I could vite invite people very organically into my course. And there is no better way to do it. I have done hundreds of webinars, and I've actually done other Ma. Marketing strategies to get people into my course. And I always come back to the fact that a webinar will connect with your audience it will allow you to feel comfortable as you teach allows you to give value. And then, of course, allows you to ease into selling people what they came for what they need and what they want fire nation that little recap back in the day. It wasn't always the best course stood out. It was the best marketed. Course, I love how you put that. And that is just no longer the case, you need to both be the best course and best market, of course. And we're telling you one of the best if not the best way to market, your course is through webinars. Now, a lot of people Amy they want to say, you know, what I'm gonna just record that one perfect webinar. And then I'm going to put it up on a website that I'm going to go to bed. I'm gonna wake up in the morning and all the sales are going to be there. And guess what they happened while I slept and I wasn't even there live. So any mistakes I made I edited out. I mean that could work, and you do evergreen great idea, evergreen grades butts. We both also believe in this as well live. Webinars win fact I live by one sentence. And I've said this so many times sales happen on live. Webinars period end of story, so talk about this because some people cringe Amy at the thought of live webinars why do you think live is so important? Oh my gosh. I'm so glad we're talking about this. I feel very strongly that you must experience like webinars and you're right jail. D it's all about the live webinars and how they definitely bring in more sales than evergreen like hands down one hundred percent we both do both. And so saying that really mean something. Yeah. So here's the deal based on doing hundreds of live. Webinars and running a business that has been fueled by evergreen, webinars as well, I would say I know with thing or two about live versus evergreen in this whole debate. And I know firsthand that if you skip the live webinars move. Right into evergreen. You're leaving money on the table. A lot of money. In fact, live webinars allow you to become a highly skilled marketer in your business. If you genuinely care about doing marketing, right? You've got to step up to the plate, and I do them live. So when you create next cute live, webinars you're able to improve on the entire launch process in real time, and you experiment over and over again until you get it. Just right. So went with live. Webinars your audience is right there with you along the way this gives you an opportunity to see how they engage with you, and how they're engaging with your marketing message in this kind of stuff that is like amazing Intel I say, it's always priceless to get that real time feedback. So in addition to that your audience is live feedback allows you to make necessary changes in the moment while it still counts. So these tweaks in these changes in small shift. That you make actually result in higher conversions. But I think the biggest thing about live. Webinars versus evergreen is the fact that when you are there with them live the trust factor is considerably higher on live. Webinars versus evergreen so that heightened trust make selling a whole lot easier. And as I mentioned earlier live. Webinars almost always generate more revenue than evergreen. So if you're looking to boost your revenue in the new year, if you're looking to play a bigger game, if you go right to evergreen, like I said, you're not going to experience making shifts in the moment learning what your audience wants being able to increase the conversions literally within the minute versus letting weeks go by so trust me on this one do several live webinars when you're selling your digital course. And after you've done several of them, you'll know what works, and what doesn't work and at that point. I highly recommend. You turn that on evergreen. But don't do it until you've done your live. Webinars fire nation little recap sales happen on live. Webinars take it from Amy take a for me. It's legit as she mentioned. The trust factor is just so much higher. People feel included because I know Amy does the same thing I've been on plenty of her live webinars where like oh Sarah's coming out us from Toledo. Oh, it's Pat from San Diego is Greg from Denver like we're able to call these people out that are there. They feel like they're included. They're part of the group part of the tribe that just increases the trust in another huge thing. And this is why both aiming I do these live QNA's at the end because people have barriers and guess what it might just be one small barrier that they have. And they're gonna ask you that question, and you remove that barrier that's the sale, and they're in, and then guess what that makes you better because you're understanding what barriers people are having some. Maybe you go back and improve your webinar to remove those. During the webinar. So when you do turn evergreen that barriers removed, and your course better because you can improve the course as a result of that as well. Because you're understanding your target market so much better. So Amy, you have so many tips that of course, you teach in your webinar course. But give us one of your best. I mean, fire nation loves you. Let's get it. Okay. So I'm actually going to cheat. And give you my first tip is something that I used to be against and something that I would say, oh, you don't really need it. But times are changing. So I believe with a live webinar you should turn on your video camera in the beginning. And then during the live QNA at the end now, you okay, do you do it too early? It's inside the studio. I like give them a quick little tour around. I don't even try to make a professional Mike look at like, I haven't even cleaned up my desk. Gary over here yet. Perfect. So that's exactly what they want. They want the behind the scenes they want the real they want the gritty. And so for those of you who hate the idea of turning on your video camera. Here's something that's gonna ease your mind. I actually don't believe that you should keep that video camera on the whole time during the webinar, I think it will decrease your sales in many cases, I think is distracting when you create a really beautiful slide deck and your teaching and your punctuating your point with your slides, and you're on video sometimes it's distracting, so all you really need to do is turn that video on in the beginning say Hello to everybody. Introduce yourself. Get the party going. You can turn the video camera off and just focus on delivering impeccable content. When you get to the live Q in a turn that camera back on they need to see you it ups the trust factor. It gives them that sense of connection with you. And here's my second tip. The live QNA is where the money's made the people that are still there. Asking questions are just listening in. Are on the fence. They are genuinely considering pain for your course. So I always say as long as the questions are good that are coming in. You stay on that QNA as long as you need to stay there. I've done a Q and A that lasted a full hour. If people were asking great questions, I'm staying till the very end that live QNA that lasted in our generated twenty thousand more dollars that I could literally left on the table. If I said, okay. I said we were going to stay here for an hour. I'm wrapping up. I'll see you guys later. So do what you need to do. If your audience is engaged one more tip. I can't help myself. But if you're just starting out with webinars, and you're saying, okay, me, I might have twenty people on my webinar would if I go into live QNA, and nobody asks the question, I always no matter, even if I have a thousand people on my webinar, I always designate two to three questions related to my course, that I know people are going to have whether they ask it or not. I know they're going to be thinking of it. One question might be okay. Amy, if I buy your course what other tools or resources, do I need to buy to make your course work. This is something they're thinking about before they actually invest so what I say is okay, guys. We're going to open up the live Cuna before we get started. Let me answer some questions that always pop up first Bubba. So I started just answering questions that weren't even asked just to get the ball rolling and get people warmed up to feel comfortable enough to ask me a question. There's no pause. There's no awkwardness I go right into it. So give yourself two or three questions already written out just start with those. So there's a couple of things I want to recap. And then there's one thing I wanna share Amy that. I actually learned from you the we haven't talked about yet just something. Really? Yeah. It was pretty important to so number one fire nation have the video on at the beginning. And just say Hello. Look the camera in the I welcome people into your home into your room show them around. If you have like a detachable camera like I do just make that happen. And then of course, during the live Q in age is going to bring people again back in with. No, you're answering the question. User name as much as possible and have two to three Santa questions to kind of get things rolling something that I did learn as well, as you know, there's going to be a chat that's involved with a lot of webinars and the chasse maybe going on spiel and be asking questions you always want to have a moderator in the Chad this on your team. So of course, for me, it's Kate Amy. She has a lot of wonderful people on her team. That are monitoring the chat, you know, taking care of business a mistake that people make a lot of people when they first are doing webinars is they try to deliver their webinars and the peak over at the chat while they're doing the webinar. It can be a disaster. You wanna talk about that? Naked the a huge disaster. Because it takes you out of your focus like you're on your game. You're delivering you look over. And then all of a sudden, you're like, oh, wait someone has a question. Are there confused today and right away, you're out of your group out of it? And you may never get back in the live fire nation. This is live in you just want to be in your groove. So speaking of live, webinars we're going to go a little off script here because we're at the end of our chat today. Of course, we dropped a ton of value bombs, but you know, this is only a thirty minute podcast episodes. So there's so much more than I want to share with you that, of course, Amy wants to share with you, and Amy believe it or not I know it's crazy to believe. But it's the beginning of two thousand nine hundred. I mean two thousand nineteen is off it is running. And you have an amazing live webinar that you're going to be putting on for incredible people, and I wanna make sure that my audience. Fire nation attends this live webinar so fire nation, just so, you know, if you want to sign up for this live webinar, you're heading to e o fire dot com slash Amy and the ultra I'll have more details about the dates and the exact times and all that jazz. But e o fire dot com slash Amy. You can head over there. Sign up for this completely free. Awesome. Webinar Amy talk to us about why you're doing this webinar what's going to be on the webinar and why we should go. Okay. So I'm going to take you behind the scenes with me and show you truly like in the weeds the details. The specifics of what it takes to create a digital course business. But here's my promise to you in this free women are I'm going to show you how you can make what I call the ultimate shift from struggling to make money online filling stretched too thin because you're doing too much in filling uncertain about what you should be doing to make your business profitable to owning. A thriving digital course business. So by the end of our time together, you're going to discover exactly what it takes to create the kind of business that you literally are generating revenue over and over again without spinning all those crazy plates where else in the world. Would you want to fire nation? I mean, come on. Now, me Netflix. No moving. No baseball game. Heck, no, we're going to be at this live webinar Amy's going to give you a shot. Oh, she's going to give me a shout out because we're going to be they're going to be engaging in the chat, and then she's going to get down to business and she's going to focus get into a groove in drop value bombs. So do not miss this completely free. Amazing live webinar. So any before we say goodbye today. Let me turn the mic over to you share anything you want to share with fire nation. Maybe one final call to action. And then we'll let you go. So first of all, thanks guys for listening in. I always loved to talk about. Creation and doing webinars and all this cool stuff that you get to do in your business. One of the things as we move into this new year. I want you to think about what jail D set in the very beginning. Less is more. You don't need a pile on a million projects and hustle. Your buns off till you're so tired. You can't even get outta bed in order to make your all my business work. You can choose a few core projects and do them really well and do them over and over again in order to generate eight crazy profitable business. So just know that I think jail D And my own business perfect examples of that. And I'd love to talk to you more about that on the free webinar, plus one thing I'll add to that is webinars are my thing that is how I've generated a multimillion dollar business. So if you just want to see how I put together my webinars how I present the content all that good staff then come on over because I'm very intentional about it. All so I'd love to share that with you as well on good broad that last point because fire nation. This is. Going back to what I said about standing on the shoulders of giants. I've had people that have no desire, and they'll never launch a podcast, but they just don't want to. It's their prerogative their desire, and that's great for them. That's fine et cetera. Sison, but they've come and they've washed five seven ten of my live webinars because they're studying how I deliver the content. How I engage what my pitch looks like how I answer questions. All of these things are going to be what makes you win. When you launch your thing. So fire nation, just remember, you're the average of the five people who you spend the most time with intimidation you've been hanging out with AP and J L D. So keep up the heat. And of course, like I said in the ultra will have all the details about the time and the date available for this completely free live webinar, the aim is gonna just absolutely crush but head over to e o fire dot com slash Amy secure your spots, and Amy I just want to thank you for share. During this incredible story in journey and all your knowledge, valuables, the fire nation, so for that we salute you, and we'll catch you on the flip side and fire nation. I hope you enjoyed that incredible episode with Amy Porterfield, she truly is one of a kind, and I really hope that you join us on a custom live webinar January tenth at one PM Pacific four PM eastern time. So wherever you are in the world come and join us live on this free webinar because as aiming I talked about during the episode there's so much power and live. She's going to give you a shadow. She's an answering any questions you have there's going to be special bonuses and gifts for people that attend live. So come and join us this January tenth at one PM Pacific four PM eastern. We truly look forward to seeing you. They're all you need to do is. Visit ITO fire dot com slash Amy e o fire dot com slash. Amy that's going to get you over to the registration page, and I really look forward to seeing you their fire nation, and I'll catch you on the flip side. You know, what's not smart spending? A ton of time searching job warns that overwhelm. You was so many candidates who aren't even qualified for the job you posted. Luckily, there's a smarter way to hire at Zip Recruiter. Ziprecruiter's powerful matching technology finds the right people for you, an actively invite him to imply that's why ZipRecruiter is rated number one by employers in the US that's based on hiring sites on trust pilot with over one thousand reviews in right now you can try ZipRecruiter for free at ZipRecruiter dot com slash fire. That's ZipRecruiter dot com slash fire. Ziprecruiter, the smartest way to hire.

Kate Amy ZipRecruiter Amy Porterfield Ziprecruiter Amy I evergreen US actally Tony Robbins baseball New York City Netflix Ian Siegal Jamie masters Kern Marie Forleo Intel
EP169: Best of: The #1 Thing That is Sabotaging Your Success as a Health Coach

The Wellness Business Podcast

37:47 min | 2 weeks ago

EP169: Best of: The #1 Thing That is Sabotaging Your Success as a Health Coach

"Welcome to the wellness business podcast simple strategies to cut through the online noise to fast track the growth of your wellness business with in. Paddock, and Kathleen legris. Welcome welcome. Welcome. It is here paddock and I'm hanging out with my co-host Kathleen aggress. Hey Kathleen it carrying those thinking. What they miss you like I know it gets a chat on on zoom, but we normally get together in person at least three times a year and we haven't been able to do that makes me sad. The last time we were together was right before all hell broke loose with covid nineteen were together in San Diego. And I know I. Don't want to see you again. I know you're reading my mind because I have been having those exact same thoughts lately like usual a. At the very beginning of July usually within the first couple of weeks in July we we have been the last couple years meeting up in Arizona, and obviously we're not doing that this year and yeah, it feels. Disjointed and discombobulated and not very good. Just one more thing that we can all chalk up to the changes were making because of a global pandemic gas. But yeah, I don't know when I'll see you again and I mean it's highly likely not any time this year my town. Yeah and just a little behind the scenes when Karen I, we get a lot done on zoom, but we intentionally get together at least twice a year usually three times a year to plan out things. There is a totally different energy right at different dynamic when you're in person and we're usually together for two or three days only break it up and we have fun and we go places and. So and we were even It'll be passed by the time. This episode goes live but we had. Seriously been talking about going to try blyth in Toronto together. I went last year and I loved it so much. It was such an amazing conference and really wanted to share that experience with you this year but I definitely met going and you certainly flying out here so. I was going to take you on a whole a whole trip. I was GonNa have you come here? You can see my house in Michigan in my house near Zone, a couple of times. But in then we were GONNA do a road trip to Toronto and over the bridge into Canada carry and trying to make me cry. And so yeah. So it's definitely a no, you're not a road trip person but I was GonNa make it fun for you for you. If I can road trip with you, it's fun I don't like on a road trip by myself. Yeah. So guys only got your twenty twenty one we now were preaching to the choir here. We know that all of you have had to give up things and change your life around and so I guess just there's we feel your pain. We're experiencing it to when we're trying to keep a happy face and look forward to things that will be coming in twenty twenty one. Yeah. Sometimes you wish you had a crystal ball because right now we're recording us, but it's in July and this is going live the beginning of September. So I know a lot of your also. It's up in the air about school whether it's public school or college. There's this right is all this turmoil. So hopefully, by the time, this goes live your set with your new routine, whatever that is, and we're just we're happy to have you here with us. Yes we sure are we so appreciate each one of you. So today we're actually bringing back another best of episode for you and it may be coming along at just the right time as summer is coming to a close who you're me crying the blues. That is definitely sad if you're struggling to know exactly where to focus your time in your business to get results such as billing your programs in getting new clients, you are going to love this best. Of episode we see so many health and wellness owners focusing on the wrong things which leads to burn out and disappointment when you know the right. Areas to focus your time and energy. You get more things accomplished that actually lead to growing your business, and so that's why we're sharing the number. One thing that is sabotaging your success as a health coach. On this episode, we share how we make decisions and how we take action. So you can use this for inspiration in your own business, and this is something we've learned over the years. So we think that you will find it very helpful because it should short near a learning curve and you can apply these strategies really quickly starting today. Yeah we love that and we also put together a great free resource that will help lay this all out in the clear and concise roadmap. It's called from follower paying client health coaches roadmap to profitability were giving you the five step formula we've used for years and we continue to use each and every day in our businesses. This guy gives you a very simple but effective. Process that will have more of your followers signing up to work with you and you can grab that by going to WB PODCAST DOT com forward slash one thirty. So one, three, zero when you know the formula and you take action on consistently, you'll start to see much better results. So Ah, let's go ahead and head on over to the replay. We'll see you there the. Hey everyone. Welcome back to another episode of the Wellness Business podcast. My name is Karen Paddock I'm so happy that you're here and I'm also so happy that I'm hanging out with with my best friend and Co host Kathleen Legris Lane. Hey. You left out partner in Crime Shenanigans Sister Lady Oz lady. Yeah. I know we were saying before we hit. Like we have recorded an episode in the while. So it's nice to beyond here with you and we've got a good episode day. Yeah we do tell us about it. So this is the title is the number. One thing that is sabotaging your success as a health coach in this is something we see all the time we see it, you know Karen I e each have our own facebook group. We also see this inside the wellness visits insiders club. So we're pretty sure this is something you're dealing with two and I think ready to dive in. I think so too. All right. So if you're struggling to grow your business, this episode will most definitely be very enlightening because we're really talking about the biggest thing that is sabotaging your success rate now. So. If you had to gas, what do you think is the number one thing that's holding you back right now you may be thinking Gosh. I don't have a website yet or I'm not sure what software to use to launch my program. Maybe you think you don't have enough training or certification or do you just can't figure out your perfect logo or the right social media strategy, but really the number one thing that sabotaging your success will probably surprise you because it's not anything like that would it is is. That you aren't focusing on the right things and due to fear. You aren't making decisions and taking bold action consistently. Okay. So I think right now somebody is going on Oh Kathleen. I know I'm focusing on all the right things because I'm doing what you're telling me in this podcast and I'm super busy Yup exactly allowed to organ go into right I'm glad you pointed that out but here's the thing to this is not exclusive to wellness business owners. This is really the case for any type of business owner. Regardless of what industry or n so this is not just Yael and here's a perfect example when we went to James Webb morts event back in October it's called business by design live one of the guest speakers was Jen Casey and we're actually gonNA have on the podcast soon during her presentation one of her slides really stood out to us and it was her quote that said staying busy is the illusion of progress. Oh my gosh right how true is that? Do you feel like you're staying busy but you`re Not, making progress with the growth of your business. Right you're you're in the hamster wheel, you're doing things and doing things but you're not getting clients. There's a good chance that you're not focusing on the things that will actually get you clients and that's really tackling for you today. So you have a better idea of wear. You should be spending your time to see results and build your business instead of being busy but not productive being busy but not seeing the results that you want this is a big deal. Yeah I mean we're also much more comfortable staying in that space of the busy staff right the logos, the freebies, the social media stuff that keeps US hidden behind her computer the stuff that does it put us out there in a way that we could be rejected. And that's where the fear comes in. Right so we we say we're doing all the right things and we're keeping super-busy and I'm following what you're telling me to do, and yet I'm not getting clients but really the thing that's going to eventually get your clients is where you're going to be in your our I should say outside your comfort zone right. So true. Yeah and we experienced this to Kathleen and I we push each other all of the time we call each other out on our es and you know it's nice when you have someone that is so intimately familiar with your business s and it's it's I. always appreciate when she's like you give me a break you can do so much better than that and I think she appreciates that from me as well because we are meant to do bigger things. Absolutely. So we see so many health coaches. As we said, focusing on the wrong things, they're putting the cart before the horse. So we knew that, this was something that we needed to talk about on this podcast because maybe you're in that situation right now I know. Many of you don't probably yet want to. Say Hey ask raise your hand. This is me but listen if you aren't making decisions in Your Business, then you don't really have a business yet. If you aren't making decisions, you're staying stuck and you're playing small at I, want to give you one really great example from the wellness business insiders clubs. So in October October lesson inside the club charter members, how to plan schedule and profit from the holiday sales season and one of our members she was really reluctant to. Go through this process because she hadn't ever done a sale before but then she said, okay, I'm going to go through the process. But I'm going to do all this that you're telling me to do. But here's what I think and what she posted. She said, I, know you recommend not to schedule wall a sale during a vacation but to be honest I'm expecting the sale to be a flop. So it's going to be so much easier. If I'm away not focusing too much on work, it's my first launch and my first sale. So it's more like a trial so that I have experienced for the next time. So. She absolutely no expectations now why? Because she was fearful of being rejected if you get down to the nitty gritty of why she said that. Why I would say that it would be the fear of no one signing up. She did the lesson she went through we give a lot of worksheets and templates inside the insiders club. And she walked through the process. So we were super proud of her for doing that even though she felt reluctant, she walked through the process she did the worksheets used our templates and the good news is that even though she was feeling unsure about the process, she followed that simple step by step lesson that we gave her. Thank goodness. She did because just a couple short weeks after that original post she posted this our group she's update. My biggest concern was that I would get two or three sign ups. And this would have to cancel the program and didn't know how to do that in a professional way my minimum to run this program was four sign ups I. Guess I was secretly hoping for six I ended up getting nine yesterday. So I'm going to run two groups. Thank you so much Kathleen and Karen for the October lesson I would have not launched that program at all without that lesson, and this is so important for all of us to realize that it's the decision she made a decision. What we're. Talking. About here today she made a decision and it wasn't uncomfortable decision because she'd never done this before and she was fearful of being rejected but she did it anyway and she had great results. Now imagine when she does this the next time she has all this experience and she she knows the places that she needs to improve which one of the places she said she's really going to focus on in twenty twenty is building or email us because she knows that if our email us was even bigger she. Would have had more registrations. So these are the types of decisions that actually move the needle in your business, and typically we found ourselves and our clients that the decisions that take the furthest outsider comfort zone and feel like the biggest stretch are usually the decisions that give us the biggest results and we thought it would be helpful to share how we make decisions, how Kathleen and I make decisions and how we take action so that you can apply a version of that whatever you feel is perfect to your. Business. And this is something that we've learned over time and I would say it's evolving over time I think you know we keep adding little pieces to it as we get more and more educated and more experience and business. This is us up leveling. So what do you think Kathleen? I know you. I know you know her story from the insiders club, but it's a example of just doing it even though you're scared. Oh my gosh, and and that is that's what it's about because you don't feel confident sometimes, you really don't even know what you're doing and it's scary. We get it. We we've been there. We all started with zero email subscribers. We both started with no social media followers and each step you take feels a little intimidating sometimes, it can feel petrifying depending on what you're doing, but that should always be. How not always how you feel necessary. But whenever you do something new and you're challenging yourself is going to be uncomfortable and that's okay and really is. So. Let's talk about how how we make decisions that helped us focus on the right things that doesn't mean that we're perfect at this because everything we do is a trial it's a task I don't like to use the word failure to Oh that was a failure I just like that was the task what can I learn from it and what can I do differently next time? So I figured out a process that works really well for me because it helps me filter out the things that are not relevant because we're all bombarded with so much information, the latest greatest Barclay thing you know. So. For me, I get to filter out what's not relevant what may seem distracting? Not. The right time right now and I'll share one example is. One of my possible goals or projects for next year at some point. now I've now I've changed my mind but it was going to be to dodd host a summit. So I was actually approached coincidentally around that time that I was thinking about this to co produce or Co host a summit. And at first I can't that sounds perfect. I wanted to do that anyway. But once I saw what the timing was. I realized that I can't even know it was very enticing very appealing. This I couldn't do it just because of the time I had some other things going on. So sometimes you have to look, is it the right opportunity and also is it the right timing? So when I'm when I'm making a plan to map out the next ninety days, that's kind of how I like to do it. Now I ask myself four questions. How will I show up to serve and support my tribe? This is about building trust building rapport. Sharing my authority on my knowledge number two, how will I grow might email asked that's part of building awareness as part of building my brand number three, what do I need to have emplaced to reach my revenue goals? How am I sharing my offers in what way and how often and number four? How will I find networking opportunities, support colleagues and or make new connections, and then the last one is M. I getting? In front of New People on a regular basis. So number one, however, I show up to servants support my tribe number two how allegro email est- three, what do I need to have in place to reach might revenue goals and four? How will I fine networking opportunities collaborations? How can I reach out to support my colleagues? The keeping these four things in mind at all times makes it so much easier to filter out? The other things that are not part of this process or the framework. And not that cyst that really helps put blinders on. So I don't get pulled in a million different distractions and before you know it yeah you're busy busy busy every day but you're not making money and you're not getting clients right back to Jen right create. The illusion of going to go back I just WanNa make sure I quote her correctly staying busy as the illusion of Iraq Ross. Yeah. Oh boy if I been in that space. So what about what what works for you Karen? So my is a little processes, a little different than yours. So I've mentioned many times on the podcasts that I now make decisions through. The Lens of will bring me joy and happiness because they've been down the road of building a business that wasn't making me happy. I wouldn't have known it didn't make me happy until I did it Just goes to show that there are no wrong decisions and no regrets. Saying Kathleen. So. But when I say joined happiness, I'm not saying that it. It oh well then that means it's going to be easy and it's going to be comfortable. That's not what I'm saying I'm saying that if I think about it in a way that if I accomplished this thing if I, take it to the finish line, am I going to feel joy and happiness that I did it Almost regardless of the results, of course, the results are positive. That's a bonus but am I gonNa feel really good that I took myself through this process so. If the answer to that is no. Then it's a hard. No right from the get go by if it's a yes, it's going to bring me join happiness I'm going to feel really good about the process than a move to a more analytical approach. I ask questions like how will this move my business for word? Is this going to contribute to my email list growth to networking to sales to brand awareness things like Kathleen, had said is this going to grow my facebook rope right things that are important to me and and the things that I put milestones on my business each year around. Next I consult my promotional calendar to see if the dates work. If this is something I'm doing or someone has brought me an opportunity it has to fit into my calendar. Amongst the other things that are already there because those things are usually pretty much set in stone and just like Kathleen I think you mentioned Kathleen that you usually do this in a ninety day window. I think I think ninety day window is a really good. A really good process simply because it's so hard to plan a year in advance we both used to try to do that and things change and opportunities come and things don't work out that you thought would. So a ninety day window is really really good. and. Then next day determine if the amount of work level of risk versus reward is worth it to me. I'm going to give you a really good example of this in just a second, and then if all those things are a yes, I go for it. And here's an here's a great example that in two thousand nineteen I didn't know was coming I was able to promote Amy Porterfield digital course academy the last time she did it in October and. The deal was that this came basically about thirty days maybe a little more than thirty days prior to I. Guess I knew in August we were I had just found out when we were in Sedona because we talked about it there. and. It was like, oh my gosh she's never done this before she's never opened this up to affiliates like I really WanNa do it and I I knew I was going to do it like it was a definite. Yes it was an opportunity. It was a chance to work with amy I wanted to see behind the scenes like I knew that part of it but then we're Kathleen pushed me way out of my comfort zone is sad. I never this I said Oh. If I make five sales, I'll feel really good about it like that. That to me would be great and you're like five sales what the heck are you talking about? You need to go for fifty? And I was like, Oh my Gosh, fifties sales are you kidding me and I knew that was a huge stretch. But whatever like you put it in my head and I just started focusing on and and then. I. Think we both kind of almost came up with it. At the same time. We said this would be a great way to have amy on podcast, which has been a bucket list item for us since we started the podcast. And so it was like at that moment. Oh, boy was I so far out of my comfort zone I knew there was gonna be you know a lot of her amy's colleagues and peers people that are much further along in their business than I am promoting as well. We'll little do they know how intense this is going to be like we were all in a facebook private facebook group just for affiliates. There was a lot of smack talking and all in fun. I. Mean it was all in fun but it was intimidating to me and I just kept remembering like in the very first call with amy she said. She was kind of she's very competitive and she was having fun with the smack talking to but then she said something that really stuck with me and I loved it. She said you guys no matter what like this is all in fun but just run your own race. You're all at different points in your businesses. You all have different sized email lists, run your own race, and so that's What I did in every single time I started to feel outside my comfort zone I just thought I'm just running my own race I'm GONNA just keep my mind on fifty I'm GonNa, just keep going you or super supportive. Kathleen, you kept telling me I believe in you believe in you and I did all the things I created an amazing bonus package and I ended up with twenty three sales. twenty-three sales by here's the cool thing. Amy had like one, hundred, fifty affiliates. I-. One one of the prizes it was five, hundred, five hundred dollars for being in her top ten for promoting one of freebies, and then I was actually tenth out of a hundred and fifty affiliates in sales. So. I was thrilled about that amy text messaged me. I was able to talk to her through text messaging and it was I, felt so good about it and then the very beginning. I said yes, this will bring me joy and happiness I was scared out of my mind I was way out of my comfort zone but I took it to the finish line and I felt so good at how I approached it, and that I just took it all the way through and I didn't let any thing or any sphere back. that. Was a big thing because there were like multi multi. Yeah Line Business Owners in there for you stayed within the top ten, the whole entire time I know. I was blown away. I was seriously. Like I was I came away from that. So proud of myself and feeling. Like I up leveled in my own head as far as what I'm capable of doing because I'll tell you when when that trash talking started I, wanted to like. Tucked my tail between my legs and run out of there and because I just that's not how I am like I. Just that's not how I roll. So like that doesn't motivate me it actually like intimidates me. So it was really really nice to just hear that run your own race and I tell you I can't. I can't even begin to tell you how many times I just repeated that to myself again again. So The message here is we all feel it no matter where we are what we're doing if this is the first sale, you'll ever make if it's the first discovery call, you'll ever do. Whatever it is. We all feel that fear we're all outside our comfort zone. That's how we keep growing. That was cool about that was that kind of ticked all your boxes it fit in your calendar and definitely was rejoin happiness is even though there was an element of fear the a with the amount of work in the level of risk be worth it absolutely. Amy On the PODCAST TACO Bell is cooperation. Is Great Networking, because there are some people that were in that affiliate group that we now want to have on our podcast and twenty twenty i. they wouldn't know who I was before that and they do now Yeah. So and obviously you know the whole experience was just really really good and and really what you need to do here is to just trust your gut or your intuition and make quick decisions like that was a quick. Yes. For me the how I was GonNa, get it all done I didn't think about it in that moment I just said we'll the spring me join happiness yes. Okay. I'm going to figure this out. And, Kathleen and I both believe that making quick decisions is a key to success. Remember that there is no wrong answer ever. You can't like do the wrong thing making a decision is the right thing no matter the results even if the results aren't what you expected or wanted, you're so much more educated now that you can make a better decision the next time and. Really, what we what we want to encourage you to do and what we do in our own businesses is any any business decision that you need to make make it within forty eight to seventy two hours you don't need any more time to mullet over than that. It gets murky after that you just make a decision yes or no you're going for it or you're not in forty eight to seventy two hours and just do your research gather information you're never gonNa know everything you're never gonNA know how it's GonNa. Come out and then just move forward. When there are so many things that we could be doing. It can feel really overwhelming and sometimes to figure out what you should be doing feels even more overwhelming and when we feel frazzled and confused making decisions can feel hard having clear and intentional strategy for attracting your clients and turning your fans and social media followers into loyal. Paying clients is what's really key and they need to see you being a decision maker showing up right coming at them in different ways. That's because you're making decisions and the good news is that that's not complicated to make yes or no decision in seventy two hours that's not complicated. It's actually quite simple and when you're doing it consistently, you'll build a profitable business. So Kathleen anything you want to throw in here any additional examples or or thoughts of words of wisdom? Yeah, I had. I forgot what was. Actually. Let me share an example. Just what you said that really struck me is make a quick decision and I'll give an example of a quick decision I made and this usually comes up when it's you know maybe I'm invited to speak at something which I was I was invited to speak on stage last year and I was I said, yes, because I knew yes I wanna do it and then I freaked out afterwards so. Don't mull things over. So long you talk yourself out of it because you feel the fear say, yes to it run towards the fear and I promise you will figure it out. Yeah. Exactly. Same thing with with me with amy right we both said, yes but we didn't have the how figured out yet but we knew like in our gut that this was something that would up level us as women business owners, human beings like it was good for us to be washed out of our comfort zone. So guys we knew we needed to put together the this feels like a big topic and we knew that we wanted to put together a free resource for you that would help you lay this all out in a clear and concise roadmap. Didn't WANNA leave you hanging here to help you know to figure this all on your own. So this is why we created a brand new guide. It's called from follower to paying client a health coaches roadmap to profitability. We want to help you make those decisions, quick decisions, and what we're doing is we're giving you the five step formula that we've used for years in our businesses and what we continue to. Use each and every day, and this guide will share a very simple but effective process that will have more of your followers signing up to work with you. They're going to trust you more. You're going to build your brand awareness more. They're gonNA be nurtured much more quickly because you've made some decisions and you've put this process in place and the way you can get your hands on this is by going. To W. B., podcast, dot com forward slash one third be so one three, oh the podcast dot com forward slash one thirty, and when you know the formula when you get this formula and your hands and you make some decisions, you're going to be able to take action consistently, and this isn't the the illusion right that you're busy. This is actually the decisions and the consistency that will bring you new clients. and. This is the perfect time for you to get your hands on it right at the end of the year before we move into twenty twenty and you're GonNa Start to see much better results. Yeah. Because you're going to now what to focus on as far as what are the income generating tasks and projects I can be working on every day every week every month because that's what's going to get results. All right. So want to cover before you recap. I don't think so I think are good. All right. All right. So to recap. Really we're encouraging you to make decisions and take action on the things that will either grow your email asked get you in front of your ideal clients help you build trust and rapport with your audience allow you to serve your clients. So you can earn the income you want, and then decide does this fit into my calendar right now will it bring me joy and happiness is the amount of work involved the level of risk? Is it worth it to me right now? And then research gather the information you need make a quick decision and really trust your gut knowing that even if it doesn't go perfectly, chances are like even free Karen it's No? Fans very often I mean some things sometimes things don't do go perfectly well, a lot of times they don't and you just pivot and adjust course as you go. That's normal right it happens to all of us, but here's here's what it will tell you. It's going to give you information at a what do you want to change for next time? That's all it is considerate data don't attach a meaning to it such as on my Gosh I'm a loser or why did that happen to me or you know? I'm not good enough to do this because that's not true. You have to put it out there tested. Try It. You'RE GONNA learn from it and grow from it. I. Love It. So gang guys get your hands on this Freebie. This is a good one. And you're GONNA WANNA have some time set aside on your calendar over the next few weeks to work on it periodically. Again, it's called from follower to paying client a health coaches roadmap to profitability and to get your hands on that, you can go to our notes page at WB PODCASTS DOT, com forward slash one three zero. And we just want to invite you to come on over and say, hi to us on instagram. We both hang out there a lot. Maybe you didn't realize that but here's what you can do. You can take a screen shot of this podcast episode as you're listening to it posted to your Insta- stories, and then tag us I'm at Karen Paddock and Kathleen is at Kathleen Legris at Karen, Paddock, and at Kathleen Legris, and let us know what you thought about this episode we would love to hear from you and if you dig in. And you're ready to just move past your fear and twenty twenty we wanNA know it. Let us know that you're ready to move past your fear Oh and and listen by the way be sure to click subscribe in your favorite podcast. APP. For this particular podcast we have some bonus episodes coming out in the next few months that are only going to be available. In side the PODCAST APPS we're not going to be posting on our website or really driving them and social media. So you're GonNa want to subscribe and that way you'll get the bonus episodes and then our regular episodes go live every Tuesday. So make sure that you're subscribed. Tell your friends any tell your colleagues in your peers that if they're building a wellness related business, this is the podcast they should be listening to you. Yeah. Hey, if yeah if you're enjoying the PODCAST, we would love it. If you actually left us a on I tunes, we read everyone one we love it and we'd love to hear from you like what what do you think about the podcast? Yeah Our guys have an amazing week. Don't let fear hold you back. We love you and we can't wait to meet you back here. Next week I'll see you next time. Take care. Thank you for listening to the wellness business podcast for show notes, three resources visit WB PODCAST DOT com.

Kathleen Amy Porterfield Karen Kathleen legris Kathleen aggress facebook Karen I Karen Paddock Toronto Arizona Jen Casey Kathleen Legris Lane San Diego Michigan Canada business owner Yael
387: My Mentor Taught Me How to Uncover What You Can Teach

The Goal Digger Podcast

28:08 min | Last month

387: My Mentor Taught Me How to Uncover What You Can Teach

"You just need to have what she calls a ten percent edge meaning. You've got results for yourself or for someone else, and you're just a little bit further in your journey than others and you can teach them how you did it. Hey My name is Jennifer and I am obsessed with all things, business marketing numbers, and helping you to navigate both the musty and the magical seasons. This thing called life I'm a small town mama who to three hundred dollars camera grew is successful photo. Biz And now I work from home in remiss seven figure online business I teach you the tried and true secrets to. Building a career, you adore shy away from the real talk no way money hardship, growth loss, and marketing are all topics we discussed here. Think of this is your one stop shop for happy hour with a GAL mixed with business school of pull up a seat. Make sure your cozy and get ready to be challenged and encouraged while you learn. This is the gold digger podcast. Creativity and beer interior design basics, artful florals, creative hand embroidery designing life. You want ethically earings everyday minimalism Spanish for beginners learn anything with FLASH CARDS EASY TO GROW vegetables. Make, dumplings from scratch complete guide to eyebrow makeup. Yes. These are all online courses in just a tiny sampling of what's trending right now in the world let me take a wild guess about you. I'd be willing to bet that you might not consider yourself an educator that is unless you're actually a teacher or an online. Course Creator right we assign that title educated very specific types of people in the world those whose jobs it is to teach other something valuable those who likely make a living off of leading students through a curriculum of materials or activities to learn something new you may run a business or maybe work at a more traditional nine to five office job educator know that probably wouldn't go up on your linked in profile. Now, the funny thing we all have little educator inside of us and we're. All capable of teaching others what we know just this weekend we with our neighbors though one couple that we quarantined with since March and Andrew our neighbor was teaching drew how to sail on his sailboat Simona was teaching US Portuguese words and I was teaching how to make the perfect spicy grapefruit. Margarita. And drew is showing Andrew All the dad tricks for carrying a baby in various baby carriers I mean between the four of us, we could have hosted a seminar where someone would show up. And leave a baby wearing sailor who can zip the most delicious Margaritas and speak Portuguese. But really reminded me that we all have these gifts and his knowledge that life has taught us or experience has yielded and we all have this chance to teach what we know. Two people who are interested in learning when I think back to my first quote big girl job out of college, and then transitioning into entrepreneurship is a wedding photographer I never would have assumed my next career would have been. Going into online education, I majored in communication and Business Administration, and for the longest time I believe my work goals could be fulfilled by climbing that ladder into corporate America. When that wasn't the case I figured that hustling my butt off shooting weddings was my avenue towards success. But a funny thing happened when I was growing and gaining some successes and entrepreneur people began coming to me and asked me how it had happened. How did I regularly get clients? How did I curate a social media? Presence that brought in new ones how did I market myself to actually create consistent income in this unpredictable competitive service industry so much of what I was learning about entrepreneurship and marketing wasn't necessarily from my college degree or someone teaching me it was from actually doing it from trying new things for messing up from running with what worked it was from obsessively researching my dream clients and how to reach them and serve them so well, and of course, experiencing so much trial and error on the. Way Once I began sharing my approach with a few people and realizing I was repeating the same advice again, and again, I started to realize not everyone knows what I know what comes easily to me. My actually be life changing for someone else my experiences and research and practice is uniquely qualified to teach specific approach to growing service based businesses online, and it naturally led into building courses around the practices that I was experiencing success in doing what I'm completely certain of is that you have. something. Like this inside of you a certain life experience or Yup even an obsession you've been pouring over for months or years that uniquely qualifies you as an expert in that area. That's what I want to talk about with you today how to uncover that gift and turn it into something teachable for others because we all have these experiences unique to our own walks of life that we can tap into and package into something that we can share with the world. Are you ready? Let's dive on. Ready to start or grow your email list with a female founded email service provider doing email marketing right start a free thirty day trial plus get fifty percent off your monthly subscription at Janika Jer dot com slash flow desk that's Jessica dot com slash f. l.. O. D., E., S., K.. If you're still mailing contracts via snail mail and tracking payments with a pen and paper and managing your business with anything other than a seamless project management system, it is time for honey book start your free trial plus get fifty percent off your annual subscription at Jena catcher dot com slash honey book. I wanted to kick the show off sharing about something that I learned from my good friend Amy Porterfield. Amy You should she's been on this show a few times and she'll be in an upcoming episode but Amy was actually my first virtual mentor way back in the day I came across her over five years ago and tuned into her podcast every single week, and then became a student of her paid programs in learned so much from her in fact, I was just digging through emails in my inbox the other day, and I found this email that I'd sent amy back in two thousand sixteen asking her to personally mentor me this is. What my email said, it said, Hey, amy my name is Jennifer and I'm a wedding photographer based in Wisconsin I started listening to your podcast and I'm a student of both of your paid programs I want to take my education to the next level and in order to do so I know I need to invest in Knowledge I. Would Love to work with you but I know you're busy Gal. So if you don't offer one on One business coaching, would you please recommend someone who you trust your the Best Janika germ now while? It took a few years for our friendship to truly blossom this one little e mail was what started that snowball rolling down its Little Hill and all fully claim that this was a manifestation of what I had hoped would become of me, my business and my relationship with the person who taught me online courses while I listened to her podcast in the shower. anyways. In Amy Signature Course, the Digital Course Academy which is opening soon, amy walks you through how to pick a course topic that will actually sell so to do this she. Explains how to actually find what she likes to call your sweet spot. Basically, your sweet spot is the intersection between your skills and knowledge your audiences, struggles and challenges your potential to profit and what you're totally wildly passionate about intercourse. She walks you through this process to find your sweet spot that takes your inspiration for what you think might make a good course and evaluates the idea from several angles. So let's walk through five different angles. We can evaluate from number one, what the audience you serve or want to serve in the future. Pain, points and challenges are so amy explains at the best way to do this is by actually asking that Mike going directly to the source that you WANNA serve and eventually sell to we uses as a strategy in my facebook groups on an almost weekly basis validate or direct ideas for content that we're about to create any calls this the magic wand question, and it goes something like this. If you had a magic wand and you could make one challenge disappear what would it be? Just asking this question to people will give you invaluable information about where your audience is at the language that they use what they're struggling with and don't worry like even if your audiences small, you're going to learn where you might be able to help them number two crowdsourcing your idea to validate it this strategy for those of you that might have more than one idea and you're trying to determine which one would be the best one to pursue. Now again, this strategy involves you asking your. Audience what they want from you we use this in my business to and how we do it is we actually will create a Freebie on a specific topic and maybe even write blog posts and then pay attention to which ones resonate the most like we use the data to help us define which ones are going to be the best. So we'll test different ideas, titles, headlines, topics, and we'll see which one people are clicking on the most but beyond that will see which one people are. Willing to opt in for that to me. It shows more active participation from a viewer meaning. People are actually willing to exchange email address for what you've got showing that value and communicating the demand in a more direct way than just a click. You could also do something like a poll on instagram stories or in a facebook group to gain feedback on which topic makes the most sense for you to pursue creating, and those can often help guide your creation process when you're just getting started. Any also offers the idea to find facebook groups where your dream audience or the kinds of people that you hope to serve are likely already hanging out and just use a search bar to search your topic and keywords to see what questions or comments have come up in there to help you figure out if this is a viable option for you and where you can help create value or serve. Number three the next method that Amy Teachers is to explore your transformations that you've been through in life I'll share mine in just a minute but looking at your own transformation on the topic can be super helpful because your target audience might just be like you were a few years ago or even just a year ago in that process whatever process. You're in and any teaches that you don't have to be super far ahead from your students in order to teach him, you just need to have what she calls a ten percent edge meaning. You've got results for yourself or for someone else, and you're just a little bit further in your journey than others and you can teach them how you did it. Number four look at what's already working in your business as a gauge for yielding the biggest results. For example, you're currently doing one on one coaching or consulting what topics are working the best what questions you get asked about all the time what steps you find yourself repeating for more than one of your clients what course topics are already being taught about in your Nishi. You could put your own spin or your own experience on i. always say just because someone else is already teaching what you want to create a course on does not mean that you should not pursue. It can actually mean there's this demand for it in an. Opportunity for you to bring a fresh or unique perspective, and lastly, number five. Another way to find your own expert areas is by evaluating what people come to you with questions about the most I mentioned earlier that I began to realize my wedding photography business was different in the way that I marketed. Myself was different because I kept getting asked these questions about the way that I did things and how I sustain my business even through harsh midwestern winters when weddings basically don't even happen and I began to understand that my way wasn't necessarily normal or the most well known way and other people wanted in on what I was doing because. They thought it was different and they saw that it was effective which led me down the path of creating courses to teach my methods to the masses. What do people come to you about or ask you about what do they want your advice on? This is a massive indicator that you could be leading and teaching others through your processes in that Area I love how amy teaches like this is just the tip of the iceberg of how she guides through the entire process of discovering what you should teach on but I think a lot of times we over think this step or sure that we've got a jump through eight million. Hurdles. Are Meet our ferry course mother who will tell us we're finally ready to teach, and the reality is we likely already know what we teach on. In fact, Avian I teamed up to create a brand new Freebie it's the ultimate roadmap for taking what you already know and turning it into a mini course in just seven days. Literally, we put our brains and our methods together for this guide and it is so good. You can get it at Jennaquirk dot com slash create a course that's Jennifer pitcher dot com slash creative course for a seven day road roadmap for how to take what you already know and create a mini course. If you need help creating in sending contracts, getting signatures on said contracts, managing project timelines and more. TRY IT HONEY BOOK GO TO JESSICA DOT COM slash honey book for a free trial plus fifty percents off your subscription. Honey book is the tool that you need to create a real system for your invoices, contracts, messages, questionnaires, timelines, all the things all in one place you have end to end. Project tracking, which was integral, not just for my sanity. But for when I brought on a team that helped me carry out each client experience everything for each client stored in one place was the gift I didn't even know. I needed until I couldn't do business without it. Listen full honesty. Here I was one of those people with stacks of papers and file folders scattered all over the place just. A little prayer that I didn't forget a fine line detail. Don't be like free honey hundred Jenna honey book integrates with all kinds of other things like quickbooks callously Google calendar g mail Zap year, and more go to JANIKING DOT com slash honey book for a free trial plus fifty percents off your subscription when you sign up. If you're ready to start and grow your email or your list is already growing in your fed up with your current provider you need flow dusk, use my link to get half of your subscription. That's nineteen dollars a month for life. At Jessica Dot com slash flow dusk, the female founders Martha and Rebecca saw all the issues in the world and decided to do something about it. The result is slow desk and easy to use intuitive and beautiful solution to email marketing. I've heard it all before when it comes to starting and. Growing an email list. No time to learn graphic design. What do you even say to your list? How do I get Ogden's on my sites of people even want to join in the first place I don't have a website let alone a list. You don't need to learn how to be a copy writer and graphic designer website developer to start and grow your email list. Flow desk includes beautifully designed templates many with pre written copy that you can use and adapt for your brand's voice. You can create forms pop ups for Ogden's. A website yet plus behind the scenes insights to track your progress and your e mails success, you'll have unlimited everything. There's no subscription to your. It's all yours from day one. So you can learn, grow, implement, and market to your list for just nineteen dollars a month no limits, no lock templates all of the features you need to grow and serve your email list. Your monthly subscription is nineteen dollars a month. If you sign up at Janika Dot com slash flow desk that's genyk dot com slash F. L. O. D. E. S. K.. So maybe you're thinking okay. Well, how do I actually uncover this talent or extensive knowledge within you that you can eventually teach to others? So much of it is personal work that involves investigating your interests in your passions and your straight up obsessions. So for example, when I experienced miscarriage, I devoted all of my extra time and energy to digging into everything that I could possibly learn about loss like ice scoured the forums I hit the medical books I got on the phone I. Asked the questions I saw the doctors and even though I am not at all a doctor or a tilleke specialists I've learned so much about my body hormones, clean products, diet adrenals, cortisol, thyroid's genetic mutations, these things that fact or are related to miscarriage you name it. I've become pretty well versed in that like I've become this sort of expert based on just my own experience because I was so deeply and personally invested in learning every single thing that I cut however this is. Also a unique area of expertise that I hold because it was also one of the darkest most difficult seasons for myself and for my family, and truthfully, I'd never turn around and charge anyone for advice on handling miscarry just not what I'm saying. But what I am saying is that I have this ability to help others that have experienced lost like I have like right now I am walking alongside a few friends who have experience recurrent loss because I know the pain that it. Causes and I know that it's better to not experience it alone or inside this lonely vacuum with just you and your partner. So what I don't want for you to think that you have to go out and take the deepest darkest most painful thing that you've gone through and turn around and make it into a coarser business while that can be what you end up doing is not the only option on that note though I've a friend's mom who is doing that and doing. It super gracefully she went through a brutal nasty years long divorce complete with custody battles and alimony debates in years of court dates like you've all heard of that kind. But she experience and walk through that several years ago she is healed and come out so much better and stronger on the other side and so she had this idea to lead almost coach other women like her through painful divorces women who are just like she was a stay at home mom who suddenly have. To, figure out single parenting and getting a job in obviously not losing their minds are spiraling into a depression while their family life is completely shifting. This is hard stuff but my friend's mom who's been through it. She knows there's a light at the end of the tunnel and she is the perfect person to lead other women who are in her same shoes through something impossibly devastating. So it might in fact, be something hard that you've healed from, but maybe not like when I. Look at our families waiting season as we tried to grow our family I shifted. So many things in my lifestyle as a result and I became completely obsessed with those offshoots of something hard that we were going through for example, I learned during that time and all the testing that I was doing that I had gluten intolerance like severe and I wound up going fully gluten-free. This is a whole new world that I previously known nothing about I learned what gluten allergy testing is. Like what the symptoms are, what the signs are, what are gluten free alternatives, what you beyond your grocery shopping list what you need to avoid what products contain gluten that you might be shocked by like it was a deep dive and I quickly became experienced and knowledgeable in this gluten free way of living and how to do it without a ton of stress and hassle guys. I was the MAC and cheese queen and I recently, just celebrated four years of being fully gluten free. Another thing I dug into hard during that season was natural beauty and clean personal products and toiletries I learned how so many harsh chemicals and mainstream products even our shampoo and deodorant how does can affect our hormones and hence our fertility. So as soon as I finish a bottle of anything that wasn't clean nontoxic, I would replace it all with natural options I learned which chemicals effect, what areas of our health, what kinds of products you can use instead how to re labels. Where to find the best natural products, even how cleaner products can benefit our environment to? So while my biggest personal education experience in recent years has to do with all things. Loss miscarriage also become an expert in other semi related areas as a result that I could totally teach to others plus over the years I've picked up other interests and hobbies and skills that I leaned into and learned as much as I possibly could about and I've become well versed as a result. Just for me, this is for you I want to use my silly examples in the things that I've experienced to help you understand that you know so many different things that others can benefit from like here's a quick little list to give you a few examples of what I've learned through experience in self education and could teach others and walling saying these I. Just want for you to start exploring what you could potentially teach teach how to go totally gluten-free cold Turkey after having. A lifetime love affair with gluten, how to clean up your home and personal care products to improve your overall health, how to do an arm pick detox and start using natural deodorant how to start your own AIRBNB andbranch successfully. So People WanNa book again and again, how to outsource well in run remote team had a batch record a months worth of podcasts in a day how to run your own mastermind how to take a thirty day sabbatical off of work how Joanna Gaines your home. Even, if you're not Joanna Gaines herself. Okay. Maybe that last one is a little bit of a stretch but you get what I mean. These are the spaces I've delved into in life. I've researched them I've played with them I've messed up and learn more deeply about them because of those mess ups and ultimately I've become a sort of experienced expert in these little departments of lives. So let's talk about how you can discover your own pockets of expertise and how to turn those. Into something that's teachable. First of all, you might be wondering why it's even important to turn your own experiences into something you can share with and lead others through. Here's the thing I've seen. So many courses I mean remember at the top of this episode where I listed all of the crazy courses that are trending right now and I've seen courses, masterminds and resources online since I joined this digital education world and let me tell you it's why easy to spot the ones who are. Just in it trying to make a quick buck versus those who are in it because they're genuinely passionate about what they're teaching. When you have a genuine vested interest in a subject, you want to get other people to fabulous results you've gotten for yourself and save them a lot of time or money or energy or heartache in the process plus it's likely something you spent hours and days researching and learning about just because primarily you probably learn for your own benefit and then you. Likely became so into whatever it is that you can't help but share your process or experience or results with everyone you know you dig into learn for your own purposes and to get your own experience in it not because you think it'll be the next big thing like that is the magic sweet spot in creating online education resources for others you need to be so interested in invested in the topic that you eat sleep breathe it before ever trying to teach it or sell it. To anyone else, and yet we have this hard time pinpointing those areas of expertise within ourselves because we're often. So wrapped up in close that we can't clearly see how much we actually do know about it like I see this all the time people are so close to their own genius that what they know is so obvious to them, they can't comprehend how other people just don't know that. So let me run through a few questions that I want for you to think about and. Then I urge you to scribble down a list of everything that comes to mind seriously even the smallest or seemingly silliest things that you become a self-proclaimed expert in. Okay. Here the questions for you to consider I what have you taught yourself and gone results in out of some sort of necessity, it could be search engine optimization photo editing the best way to frame bodos gardening homeschooling organizing closets, Hashtag strategy literally anything you've researched vigorously implemented in your own life professional personal and gotten results. Then, I want to know what topics are you obsessed with learning more about you can't get enough of these things and you always want more details. It's like sometimes it keeps you up at night or distracts you from the work during the day or you're subscribed to every single podcast in reading every book like that's how much you love it. Maybe it's horoscopes or energy work maybe it's ethical fashion, your birthland, your pets weird allergy affiliate marketing, our whole thirty list anything and everything that you never tire of looking up more information about or digging deeper into. Finally what experiences in your life have forced you to shift your way of living or working ultimately for the better for example, this is like my miscarriages while I would never in a million years wish that experience on anyone in the world it did have so many things at top me about my overall health and the female body and products for use in so much more for you. Maybe it's dealing with a loved one that has an addiction or getting laid off from your job or raising your kids as a single parent. We all have these transformative moments that shift our lives make more. Resilient knowledgeable than we would have been otherwise if everything were a hundred percent perfect one hundred percent of the time and not all of them need to be difficult or devastating experiences though these are often some of our most transformational maybe years is figuring out how to pay off all your debt in a year or quitting alcohol not because it's a problem but because it makes you feel better or starting a nonprofit for 'cause at your passionate about there are so many pieces of our life stories that forces to become quick learners and experts in areas that are formal education just can't teach us. Get those pieces down on paper and had also encourage you to list offshoots of some of those bigger learning curves really tap into all the avenues and then see which of them excite you the most and which you'd feel confident enough to share with others. I bet you have a solid list going already about the topics in areas you've taught yourself. But now what well now comes the fun my friend there are so many fantastic. You take your experience in run with and one of my all time Babes online courses now amy, my friend Amy that I told you about any and I actually. Created a brand new free resource that walks you through how to take your sweet spot of knowledge and turn it into a mini course in just seven days so that you can begin testing your idea and seeing if you can get others the same results you've experienced, you can grab the entire many course step by step Walkthrough, Janika Jer dot com slash create a course, and will also be sure to pop that link for you to easily find in today's show notes again, that's Janika dot com slash created course for your seven-day roadmap to take what you already know and create a mini course. What you do with all that goodness in your brain I just hope that you know your knowledge and experiences in life path are also valuable. They're worth sharing with others and they can help more people than you can even begin to realize I. Hope Today's show has helped you to see those bright spots of giftedness and how you can turn them into something teachable because you are so capable and worthy of leading and educating others so well until next time, gold diggers keep on digging your biggest goals. I'm over here giving you a virtual high five because you just finished another episode of the Gold Digger podcast. Did that go by way too fast for anyone else if you want more head over to Golddigger PODCASTS DOT com for show notes and all the discount codes from today's sponsors, and if you're looking for a new crew of movers and shakers like you to bounce ideas and ask questions be sure to join my exclusive community for gold diggers on facebook the links waiting for you at Golddigger PODCAST DOT com.

Amy Jennifer pitcher facebook Amy Porterfield Andrew Janika Dot US Little Hill Amy Teachers Wisconsin instagram depression Digital Course Academy Ogden Jessica Dot Business Administration Nishi Joanna Gaines
Dealing with Depression as an Entrepreneur: Jasmine and Amy Porterfield Get Real

The Jasmine Star Show

50:04 min | 10 months ago

Dealing with Depression as an Entrepreneur: Jasmine and Amy Porterfield Get Real

"Welcome them to the Jasmine Star. Show friends this. podcast is still very new. We are just about two months old. y'All and something I. He didn't expect when I started podcasting ways how freeing it was I feel so darn free to be one hundred percent of myself one hundred percent persson the time and I really you and I are just sitting here having a conversation. It's just US having a cuppa like. Did you know that that was the thing I was actually watching the BBC and they had a show. It's like I'm just enjoying a couple like CPA cuppa and they say cup. Like a cup of tea the way that we say out here sure. So let's just pretend you and I are in an episode of a BBC show and you and I having a COUPLA. I'm using an accent to kind of get me through what I am about talk about right now because sometimes I don't really talk about stuff and one of those those things that I don't know what he's talking about is that I have suffered from depression for years and I used to be ashamed kind of embarrassed to admit this but I've come mm along way and I know it's not that kind of like dog petting book Reading Coffee Drinking. Jd Loving Life that many people see on social media and it may be hard to believe that depression can be found in one of the most seemingly happy people you know but it is. I don't get let me wrong. Bill Life is beautiful. I do love my dog. I do have a great relationship. Thank God I do live in California where it's always away sunny and I don't even own umbrella like to be honest if it rains in California I just don't go out so there's that now I also also recognize that. My life is one that I wouldn't have dared to dream of as a child. I can also recognize however that there isn't a rainbow if it doesn't rain and not everyday is filled with sunshine despite the Newport beach forecast me till you now. I'm no that this probably sounds a little bit like after school. Special like did you walk through a hallmarks card store and see like there can't be a rainbow that doesn't mean you know what I'm saying but like back at the end of the day it still Kinda true. I know for many people. The holiday season can be a really tough time. Maybe you've had a loved one that has passed and Christmas. Miss just isn't the same now or maybe there are really a lot of high expectations on you during the season or perhaps there's just a lack of sunlight in winter in that is getting you down. That is why I wanted to share with you. One of the hardest yet most necessary podcast interviews. I have ever done in this episode with my dear friend. Amy Porterfield I get real with you about depression and she gets real about her journey as well in this conversation we had on her podcast. PODCAST is called online marketing. Meaty we discuss what it means to have depression as as an entrepreneur how to find a support system if you need it and why you should not be ashamed in sharing your story and so much more in Amy's words there. There are three goals. We wished to accomplish in this episode goal number one if you're struggling with depression anxiety or anything around mental health issues. I want you to know ooh that you are not alone. We may not talk about it but we are out there and we are starting this conversation to let people know that you are not alone because for so long we both felt totally and completely alone goal. Number two is to get. The conversation started mental. Health issues can be uncomfortable to talk about but that needs to change. It is time for us to start speaking open about it and for us to start the conversations we wished we had we need to have have hard conversations. And I'm hoping you will learn some tools in this episode to be more vocal about what you're going through. As well and goal number three you can still and and you will be successful in spite of or in addition to your depression or any other mental health challenges. You are going through right now. Let's listen to the show show and I will meet you back here afterward. I know hard conversations may make you WANNA run and hide but if I did it so can you so. Are you ready. Let's do do this and so with that like I said I didn't want to do this episode alone because I wanted it to be a conversation and so I invited by good friend. Jasmine Star to come over to my house. Were sitting in my studio right now and to have a conversation about depression so jasmine thanks for coming on the show. Thank you for having me. I am happy to to be here. I know you're happy to be here but I also know you have some feelings about this episode. Feeling all the feelings or all of them. We're both a little bit nervous. We actually talked talked about it before we should have just started recording right from the beginning so right because we were talking about a lot of great things. But here's how this came about a while ago. Jasmine and I were having a conversation. Conversation around depression also anxiety and just a lot of feelings that come up and we said we should take this off line conversation version and put it online and so not too long ago I called her and I said Hey remember that conversation we had. What do you think about putting it on a podcast? So my first question to you. Jasmine is when I called you and said Let's talk about depression on my podcast. What did you think what did you feel what went through your head? Well we'll unite with no thousands of four whenever you ask me to do something it's always. Yes like when amy asks anything worse like why why why are we asking. What's this matured? And so when she's like. Hey I have a question my grand my knee jerk reaction and answer was going yes of course and all of a sudden she finished sentences and I was like. Whoa what are their? What are we talking about? And how is this GonNa look and started feeling a lot of resistance and whenever I feel resistance the thing that I always have to do is take a step back and ask myself. Why am I feeling this way? What are the stories that I'm telling pulling myself and then make a decision based on number one if it will get me closer to my purpose in number two if it will help people and regardless of how I feel about it emotionally if the answers are both affirmative in that then? I know that I have my answer regardless of how it makes me feel and then also so I had just before that conversation had read a quote by L. e. l.. I swore never to be silent. Whenever wherever humans endured suffering we must always as take sides neutrality helps the oppressor never the victim? Silence encourages the tormentor. Never the tormented and when I read that it was like a automatically knew that my silence was going to impede progress in that my silence was going to encourage people to wear a mask or talk about really difficult things in their lives and I just felt will Amien I talk about it openly. Why can't we invite other people who might be interested in the conversation to have a healthy positive positive open non stigmatized conversation about what it means to run a business to do it with other people even when the days are hard so oh good so true and so this is exactly why I wanted Jasmine on the show? I knew that she'd be really open and honest about this when thing she said well we were talking about it before I started recording as she said I have to be one hundred percent in one hundred percent honest about this topic and of course I would expect nothing less of Jasmine but I love that she made the declaration. So that's what today is about an open honest conversation so I wanted to kind of start to share with all of you that I have definitely indefinitely struggled with depression throughout most of my college years and then into starting this online business so a lot of lot of came the corporate years and then it really moved. Its way into the years that I started this business and for me. What depression has looked like? Is that there have been mornings mornings that I have not wanted to get out of bed and felt like almost like I couldn't get out of bed that the the sadness and the the black cloud that's a toy I've always explained. It has just been lingering over me and when I would tell my mom I'd say mom I feel I would confide in her a lot about this. I feel like there is as a black cloud over me but the problem that I really struggled with his. There's no reason why it should be there. I would look at my family and my home in my my I son cade in everything about our lives and think everything is so good Ivan beautiful husband and beautiful life and I am sad all the time And so I felt a lot of shame around it a lot of embarrassment around it and it really came up a lot in my first few years of starting this business business. That's where I felt it most but in start there like I said it started mostly in college. I got on meds because of it so my doctor prescribed medication for might depression and that really helped a lot but then I thought I shouldn't take medication so I got off of it. There's a stigma with it and I know Jasmine's going to talk about her story with that and I love what she talks about in terms of looking at medication and depression and so I got off and on of medication for many many years up until a few years ago. Oh and I told Jasmine that now. I don't struggle with it nearly as much of course everybody has depression here and there depending on what's happening in their life but but I don't have those moments anymore of I can't get out of bed or those moments of everything feels like despair and sadness and so I've worked on it throughout the ears but I also wanted to talk to somebody. That still has to deal with this more often than I do so I wanted. I wanted you to hear from a few different people and slow. Oh Jazzman I want. I want you to talk about your experience with depression. What I should probably start by? Just really reaffirming affirming and explaining clarifying that. Ah Everybody struggles with depression. However there is a situational depression you know? Everybody has bad days or a series of bad things that happen and there's there's clinical depression in clinical depression has to do more with the chemistry makeup of one's brain and I have to clarify. I am not a trained medical professional. I will not be giving any medical advice. All I can do is speak my truth. And if there is a kernel that resonates with you or your journey that the hope that the reason why I want to end up is that other people say I hear her identify with that and it's giving me hope in spite of maybe not having all of the answers so my guess story my journey with depression I felt like I had a really great childhood. Really Wonderful Amazing supportive parents who did their absolute best first and for a myriad of unexplainable reasons or explainable reasons. I kind of struggled my first out of depression. When I was around? Twenty five years old. I was in law school school and I think pushing it aside like my mom has brain cancer. I'm in law school. There's a lot of pressure on myself. It's okay to feel this sway and it can not pushing it off and pushing off pushing off which I think is a pattern of story in my life. I just continued to push through things instead of giving myself permission. Take a step back and really analyze going on. But I'm getting to the end getting to progress so put a little pin in that notion of taking a step back and saying what am I feeling in. Why am I feeling this way instead of just saying well? I'm going to continue pushing forward so put a pin there twenty five years old and I realized that I am So Sad I am not sleeping and wildly stressed out. I am working out like a mad woman because when my life is spinning out of control patrol though I control the things I can't control I started controlling excessively what I ate how much I exercise. How much studied and I think it manifested in like really really a deterioration of a health like my hair was falling out? I wasn't sleeping. I didn't feel like I was in like a really good head space and so I was at. Ucla law school in part of being thing is student. Is You get access to Ucla Medical Center which is pretty incredible. I meet an appointment. I walked into the doctor's office and I didn't walk in saying I had depression. I don't think I can even articulate those words just kept on saying like 'em really sad. I'm really really really sad. And when I listed all all the reasons why I was a sad which is the reasons I just listed the doctor said okay. This is indicative of something a little bit more. My suggestion would be medication in so prescribed. Prescribed medication got it filled and I have a very open relationship with my family and I talked to my dad and I kind of explained the like this is what's going on on and I think. In retrospect which is what he would probably say an admit now was that we both didn't handle the conversation the way that we should love only because maybe maybe and I don't want to put words in his mouth but maybe the conversation around depression it was a little stigmatized. Perhaps it's not something that we really spoke about specifically like in let the culture in first generation American culture coming. We're like really poor so it was this whole kind of like new navigation of what it meant in. My father and mother both express their desires that their daughter wouldn't be on medication in for me to try to do my best best coping and understanding that there were certain things that everybody goes through falling and stuff like that and we ended the conversation there in probably a few months into the medication. I realized that it wasn't having an effect that I was still really really sad and I felt like that gray cloud that any describes so apropos. Like that's the perfect description. In addition to me feeling that way I felt cloudy I felt so much more sleepy. I didn't feel like I was who I was. I felt like I was a different person. And as a result of that I stopped taking the medication but that led to like a cycle of beating myself up. Like come on like who doesn't isn't medication. Work for like who are you like really like. Are you that much of a mess that this medications are going to work for you and so again. It just led to another cycle of beating myself up up and when I look back at that situation I realise in retrospect years after it's been over a decade since kind of had that I kind of reckoning with what it meant and what it means. Is that what I did. In that moment was a pattern that I had created for myself starting distinctly. When I was thirteen eighteen years old and that pattern was to beat myself up and what I didn't know then which is what I know? Now is the way that we speak to ourselves has the possibility to amplify and or not and or diminish emotionally how we feel about something and so I think that the biggest takeaway years later giving myself the permission to talk openly about it with my friends and my family was that when we have have the ability to come out and ask for help when we have the ability to admit we don't have the answers and we have the ability to say I feel very alone. It becomes a very different conversation and I think that's why a really knew that I had to step up in a talk openly about it. Although the resistance did come there is this. I told me I was like I feel these emotions and I'm like on on the way here. I had a conversation with my husband and my business partner Jaydee and he noticed that when I left the house I just wasn't myself. I woke up this morning and I did all my. I love love patterns now patterns have become a game changer for me like do the same thing. Every morning. I pray I meditate. I take a bath basically eighty seven years old. I'm like I do I do I do. I know I send a text message was early in the morning. I mean the bath got this idea so anyway he did all the things to prepare me for what I felt. Could it'd be a lot of resistance around this conversation. And on the five freeway driving up here he said let's take a step back and that's been one of the first things before we actually get into. What how? I'm working if you this. The thing I wanted to lead with was I did not want to give anybody the opportunity to label me as. Oh She's like the depressed entrepreneur. Were and I felt like if I keep. Ed admitted that that that would become a title and I have to remember that I write my own story that even people can call me anything becoming x and why they called me depressing. We'll be happy. I get to define that story. And when encourage other people to say there could be labels. But there's no stigma around it because what we identify and how we want our labels to our. We're the ones to determine what that actually is in how we manifested out so good. It's so funny that when we are thinking about talking about the topic that is sensitive to us we come up with all these stories because when my team said why. Don't we talk about mental health. I knew do that. I don't experience depression like I used to. So then I thought well who am I to talk about it. The my audience will think that I don't know enough about it or I don't have a strong enough enough story. But then I realized especially after talking to Jasmine that everyone has their own story and it shows up in so many different ways. And here's the thing thing that also comes with that when I did have depression on a daily basis there was so much shame and embarrassment around it and so I talk to jasmine about that and I said one of the reasons why this episode makes me nervous is because I remember all that shame. I don't WanNa bring it all up again. The shame I felt of feeling depressed in. It's really hard to talk to people about it. If they've never experienced before so experienced the the depression Russian before so a lot of times many people do not talk about it or they sweep it under the rug or they keep it a secret and remember when I talked about the goals of this episode. Jasmine and I wanted it to become part of a conversation for you and whoever you need to have that conversation went we want you to start talking about it. If it's something that you struggle with because Jasmine would you agree that once you start talking about it it starts to slowly take that stigma off of it. Oh absolutely the thousand percent in one thing. I don't think I mentioned you is. I'm actually super excited that you are having a conversation because what you're saying like who am I who am I and I think to myself. Who are you? Not How amazing using that you can look back and say I no longer struggle with that. I think that that in and of itself is so hopeful so I think it's really great to offer different perspectives people who have gone through it. successfully people who are working their way through it and then just actually opening the doors having a conversation so very true so one thing I wanted to talk about about allot was like really get into is how we got here. So both of us have wildly successful businesses. You would agree right. Come on well. It's not filled size but yeah it's climbing up there. Yeah exactly and we both have amazing marriages. That's one thing that we really bond over is that we have amazing husbands. WHO support us? We're very luckily married out of early. Weird out of our Leonie any less vizier s so we have these businesses we have these great lives and we are at different places in this is where I want to show each of our own sides. I have been able to move past the depression again when I talk to jasmine about that. She pointed out because I said Wolf Totally gone it comes up when I'm struggling with stuff. She's she's like. Yeah that is what you call it situational and but I don't have clinical. That would be the other one write-off clinical depression. But Anyway my point is that I've been able to move past it and and I'm never really took the time to realize I had until I really started to dive into this topic for this episode and Jasmine. I asked astor and and when I said you jasmine do you feel that it looks different now than it did back. Then what did you say I said it does it absolutely does in what way and it looks different in that when I made when I became aware that I needed help and when I became aware that there was people Who wanted me to become who I was destined to be and the minute I gave myself the permission to ask for help and have very open conversations and that I had like this? The metamorphosis probably happened about three two and a half to three years ago. And that's to me when I started making like such cognitive decisions about all the things I had just mentioned and who I am today and so I'm a nerd I already said I'm eighty seven years old so I get journal and not like long. It's just a few sentences and is a three hundred sixty five day journal and I can go back two days in just see emotional maturity my progress aggress where I needed help the pitfalls I noticed cycles in my emotions why I was feeling a certain way that right there has been a game changer. Okay okay so I'm so glad you brought that up because I wanted to talk about how we got here and give him specific specific of our lives and what you have done and so I'll Algal I in the sense that number one and I know some of this is going to overlap jasmine but I still want her to tell her story. Number one is definitely went to therapy. And I've done a lot of different type of therapy. So although the depression hasn't been around for a few years now I'm still very aware of my anxiety and when things come up for me and so so just not too long ago. I don't know maybe a year ago I went to em Dr Training and this was amazing. And you can look it up to learn more about it. All linked linked to some details about this training but it was training. That went through our therapy. I should say therapy. I went through to deal with some childhood issues. That just ask kept coming up for me when things got hard. These issues from childhood would come up in rear their ugly heads and I think why are you here. Like I thought I got past this but I hadn't and MDR therapy literally helped me immensely. Move past some childhood issues and trauma that I had dealt with and so I recently did that but back in the day I went through a lot of therapy. I I've had numerous therapists that have helped me deal with the depression and I think to me that was as the number one thing that helped more than anything else and I'm going to give you guys some resources at the end of where you could find a really good therapist even if you're on a tight budget aged so we're gonNA share that at the end. The other thing that I did is that I made sure that I was always fuelling. My brain with resources resources and Resourceful valuable information. That would help me see things in a different light. And so of course I work for Tony. robins in yes. I had depression while I was there. It doesn't mean just because you learn from Tony Robbins doesn't mean that it's not going to be there but I will say that much of what I learned from Tony. I was able to use in start moving past. Pass the depression so a lot of what. Tony teaches helped me move through the depression. And also I listen to podcasts. I re- books. I I am always into self help and making my mind stronger in terms of what I think how I feel also just recently. You all know that I've been working with the weight loss coach. I've talked about this on my instant stories and working with my weight loss coach. We don't even talk about food and we don't get into what the Diet looks like. We talk about how my thoughts turn into feelings. My feelings turns into actions and and so with that. If I change my thoughts I changed my feelings. I changed my actions so literally. Once a week I meet with the coach where we are drilling down on. What kind of thoughts am I having? And what am I making the mean so I work on myself every single day. Even after the depression I feel has kind of taken a backseat in my life. Life so constantly fueling my mind going to therapy. And here's my last one. And that is that the relationships in my life have changed everything so Marion Hobie. I will say that. That definitely made a huge impact on the depression. Johnson's smiling I am. He'll be great he's great and he was just somebody somebody in my life that was able to not judge the depression not put a label on it not make it mean something that it didn't mean. He just sat with it with me any any. Listen when he needed to and then he offered advice when I wanted it to have that kind of support system means everything when you are feeling depressed and you can't get out of bed in the morning and so I know that some of you are surrounded by people that are not helping you with the depression that they don't know what to do or what to say but your support system mm-hmm means everything and so I've gotten people out of my life because of it and I've invited New People into my life and I know this is cheesy jasmine but you were one of those people in my life that if I called you and said that cloud is back and and here's why you would sit there for hours with me. Talk to me about that so I would sit there for hours and then I would drive. How I it's so true? Do a little rain dance. Yeah that cargo the so you need the friends who will do the rain dance with you to make the clouds go away. I mean how perfect is that it is true and so those are some of the tools that I used. I wanted to share them with you because I told Jasmine I want to talk about how we got to a better place. We're not perfect. It's not totally gone but we are both in better places than we were with depression so I wanted to talk about how we got there so I actually love that because I feel like it's just encouragement for for what I am currently working through so all of those four main points you articulated or things that I am still doing so in light of a full disclosure. I have come a very long way and I look forward to the day that I can be just like amy and say it has been a thing that I have worked through and it is a thing that my pass pass. I am not quite there yet. I do struggle with it. I have come a long long long way a first steps and this and they just want to be make sure that I'm very open and super super respectful. I have to understand that my parents are immigrants. America is different how we navigate. Conversations is different in so I don't think they ever stigmatized the idea. Hi Dear of speaking to a therapist but they meet very very upper-class in so for people who aren't from California Kelvin is very segmented and it's admitted by county and so my parents it's L. A.. Through and through lake go Thatcher's that's my dad. Okay so when I told my parents go Thatcher's Eh. Okay so what. I told my dad that I really wanted that. I was going to start. Seeing a therapist holds up his pinky finger. Orange County Your Soldi Cownie Oni. And it was a joke it or as my dad says yoke okay so it was a joke. It was a joke but I think that it was a difficult conversation relation to have like. What does it mean because my whole childhood we had a groceries donated on the porch and we rode the bus to church? And so this idea of paying somebody he to cure you talk was foreign is like literally a flying pig and so I felt like what I realized I had to make. A hard decision was that I cannot expect. Act Anybody in my life to accept the responsibility to walk me through a very difficult path. So if you feel like you don't have that person that's okay your next objective would be to take the responsibility to find people in your life now. I will say that my husband is my best friend in just foundation and he is so good and he is so kind and he listens however. I also don't think that my husband should be a therapist. That's a great the point and I've had the luxury I think that's phenomenal but I also do think that I really wanted to have like a clear distinction and I'm just like Taipei. I'm very pig headed and I'm like well. Do you have a degree. So that was the first step so hearing that you found a great therapist and it's a big difference friends and there was a really really really dark time in my life and those are on Two Thousand Fifteen where. I knew that I had nowhere to go like. I was just rock bottom and I have nobody to talk to. I am just. I'm strung out like my heart. My soul feels those broken and so the minute. I found a therapist initially. I didn't think he was all that great. But I told myself and I tell people were looking for therapists is to be fair to yourself and to be fair to them and that would give him at least three opportunities of that. Because I feel like every therapist I've ever been to. I did not love them. We'll it's like you're literally going on a blind date right right and you know therapists websites are terrible. They basically need to go through one of our trainings to be like guys. You got a brand yourself. A student that he helps therapists with websites. It's because they're so god bless him terrible they literally say nothing so you kind of go in is literally a blind date and so I didn't really like vibe with all that much in the first time but he said Hey. My Rule of three three the second time he came around the third time was when he's just started kind of just like itemizing asking questions after the note that he takes. I'm seeing a pattern in the story that you're telling the wait you're talking and I was like okay. Let's go for meeting number four and then I had stayed with him for about three years in throughout that time when I was in a really really bad place that I felt that as a business expense I needed to get help. I couldn't keep running at that pace and so I met with him once a week. Doc for about six months and then from there started meeting every other week every three weeks once a month and that was the first step and then I just started taking the time in in my life and my business to start doing research like I needed to understand so I once heard this analogy when you break a bone you get an x ray and they find out. What's wrong with your bone than if you have a tumor? They ah or scan and banned it but if you go into your doctor and you say I'm sad like something's wrong with in my head. What what is done with that and I started doing research and I came across Dr here actually you Dr Ayman and he wrote a book and I think it's like a change your brain change your life of love? I love him. Oh I thought it was Ayman well. Here's the thing if you're religious it's because to me he's like Amen. Yes this man and then other people who are like agnostic. uh-huh Ahmed I'm just getting. I actually don't know the exact right right just like so really his book with like his book was Scientific Ryan's if proof. After years and years and years studying the brain is like the thoughts we have impact our break. They literally have a physical manifestation. If you think negative thoughts your your brain reacts to the negative thoughts and gives out physical manifestations of your thoughts it is no longer speculative it is just the truth and and so he had said that every morning he starts the date and he says today's going to be a great day and our brains are hard-wired to listen so it may create a distinction Asian the mind in the brain or two different things. This is you lost me. What do you mean so the mind is in control? Yeah and the brain is an Oregon. Okay so when you understand your mind you can control your organs so when you say your minds as I'm going to have a great day your brain then says yes. Yes Sir right away captain. We're GONNA make that happen. It's hardwired to listen. So if we have control of our mind and this is not like a feel good. Everything's going to be happy. Happy Hunky Dory. No this is literally the very first step that you can do also heard that when I'm Stein will go up. He would say thank you a hundred times before we got tab not as so good that actually makes emotional because Agu in all you do in every morning I put my hand on my heart and he thank you thank you okay. It's just because when you wake up and you think you just see the gratitude and Gosh Dang it. There are some really hard days but when you say I have a roof over my head I have have something in my refrigerator. have gas my car. We are literally the one percent when we say those three things. We're the one percent of the world and I think even even on the dark days you realize that we are just so so so lucky to be where we are and if we could find a glimmer of that silver lining already taking a step forward so real quick. Am I just making this lake. The is just happy hour. Jasmine Lake basically is like. We're getting drunk on sparkling water. y'All forgot to tell you she's also in a leading to. Oh my God are we going there. Are we going. Oh did not come at me. I'm Puerto Rican will throw you under a big yellow bus in two point five seconds black. Bless you might actually be California. Get over it out. I'm GONNA do right now. Don't judge me only only picturing like US standing at my house in a bikini and that's actually not I haven't been making us and tell us okay so we knew that right. Oh girl I hailed from the school of pieces. Don't don't get don't get it twisted but sir she comes in jeans with a bathing suit and a little cover up but she's going to pull party. Of course she is. She's fancy like that fancies relate really. It's actually a beach party for a twelve year old at Bolsa Chica. Fancy is not that I will girl get right. Come at me and I will come at you with a twelve year. Old Often. The J. cracking up but this is this is happy hour which is so appropriate when we're talking about depression yes I do love this but I love all these tools. I they wanted this to be a conversation about like what did we do we. I love to follow people. That are just a little bit or a lot ahead of me. Like they've kind of figured something Athena and there's a lot of stuff we have not figured out but with this. I feel like we've worked really hard on making ourselves better and healing healing ourselves around the depression so I thought we have to talk about what we've done ads. So you talked about the therapy but there's other stuff like when we were chatting in my office you talked about the mastermind wherein that's done absolutely in. I think that people listening could say well. I don't have support a family or I don't have a supported spouse right. Don't have sport of children and that could be true and let's back up one tiny second Dr Ayman since we're serving religious. Dr Ayman has a series of questions if I have applied them and I think it has had the most profound change in my perspective this in addition to other things but if anybody's listening and be like I'm tired of hearing these girls talk. I I want to make practical. Let's get into the practicality before we actually talked about the decisions we made as a result the practicality right so when you are having a negative or overwhelming thought the first things I write it down. There is something about writing the additive stopping and writing down. It's as if it's like an exorcism it comes out of you and then you see it forces you to look at it and Dr Very specific about that so you write it down okay so you write it down and then you ask yourself. So let's use you as an example Campobasso. If you would write something on your get what would be one thing that you're struggling with okay. So they're being one hundred hundred one hundred so I would say that that. There's a lot during to think of wine if I wanted to personal or business if I did business I'd say I can't get it all done fast enough off and if I don't I'm GonNa be Irrelevant K.. That's what you read in your paper. Okay in the second question is is this true. Aw Aw love. Acquisition and instantly. I know it is not true now. There could be people listening while it could be. Because there's sometimes I have deep thought dark mark thoughts that they'll very true such as my body will not release this weight so we got personal. We talked about my weight loss. There's as I get on the scale and it has. It moved for days and days Zor a week and I think my body wants to be fat like it will it will. I cannot lose weight and that fills true some days for me. Okay if we're looking at both the situation guy. I don't move fast enough. I'm going to be irrelevant. Yeah I am destined to remain this way. Yes and if we were to ask ourselves. Is this true and in even if you responded committee in the third question to ask yourself is am I a hundred percent certain of my response. Oh my gosh so right away it away right right away. Yeah it's no because we are not fortunetellers. We don't know with certainty if we are destined to be relevant over destined to be overweight. We don't know that right and then once we answer that then we know. How does it make me feel? How does let's just focus on business right okay? How does being irrelevant feel to you? It makes me feel small. It makes me feel scared. It makes me feel like I'm not enough. I'm less than or I'm good enough. And and once you and this is all written and once you see that. Do you think that those feelings will keep you from the purpose you have been sent here on the world. Yes and Yes yes last question. What would feeling the opposite of this? Like what if you were to look at that day. I'm going to be irrelevant. I'm not moving fast enough. We feel the negative emotions. What if you were to say I am moving at the right pace? I will always be relevant for a group of people. It would make me feel grounded in secure her and confident and excited or on the projects. I'm working on a these questions are good. We will certainly be listened them in the show notes. Stand okay so now. This is something I learned from. Our mastermind organizer Mentor Unicorn. James we are not our thoughts. He reminds me of that all the time. That the things things that we think are not us. They're just our thoughts so if we were to look at a piece of paper based on this like walking through from Dr Ayman we can choose to feel a relevant and lost and like things are passing. Are we choose to feel grounded and hopeful insecure. The choice is hours it takes just as much energy to feel fearful as it does decide I choose faith in setting Zion. This okay this is exactly you what I work on every single week with my weight loss coach and I think this is what has moved me so I love that. We're both are on the same. I didn't even know that you were diving into questions like that but I just realized this is exactly why I've been feeling so good lately is because I examined that like every day every day and what happens is people that I don't have time like I'm I'm in the car pool line. I'm at the grocery store. I have two jobs. I have a side hustle. When might you just walk diarrhea and like writing my issues down like a luxury? Listen booboo you do not take care curve yourself. There are a line of people who need you. So if you're in that car pool line you need to pull on over and you say baby. You'RE GONNA wait thirty seconds just got do this real quick. If you're at the grocery along you bring your phone you write it all down and then you ask yourself in this moment. I choose to feel what that has been the most profound difference in how I look at everything now. Do I think that I have the capacity to move through depression as a result of this process. No do I believe with all all of my heart that I have the capacity to change an expedite the process as a result of this hell. Yes Hell yes is right. I want to point now. You just reminded me of this when we were talking about it earlier. You brought up. Brunei Brown's Gold Plated Grit Grit JAP now with first of all with goldplated grit. If I came up for me when I called you to tell you I wanted to do an episode about my weight but I was scared to do cells and I thought that was a little bit mean to you. You were like you're doing it and you're telling the story about how you a lot of cupcake's that we're your size for his birthday. That was probably the hardest part of that push. Kevin Love. You do push me in love so with that though. I told Jasmine I said I don't WanNa do this episode about my weight and for those of you who haven't heard it. It was a while ago. I can and linked to it in the show notes. But I didn't WanNa do it because at the time I hadn't started losing weight I wasn't on a weight. Loss journey didn't have any tools to help me at the time so I had nothing to give in that moment except the truth that I don't like doing video because I am overweight. And that is embarrassing to me. That's all I had had to give in that episode. And you said that's enough and you brought up this gold plated grit so first of all we you tell people what that means. Because I don't do a good job explaining it but second. It came up when I asked you to talk about some of this. So Bernie Brown. She is like basically our best friend she never know a and you love her. Here's the thing I wonder. Why are your house not mine? Your House is way more show ready. Let's be like I was like Brennan. Welcome to my my house. Come into my closet. Her love her voice. She's an amazing and she's from Texas. Yes without. She's like y'all and she could say just so like Zola's a lot about words and I love that but coming from her. They're they're almost like sacrosanct regularly. Oh look how sweet bless her heart. Okay so she talks about gold plated grit and gold plated. Great is our ability to talk about things after. We've already accomplished them so how easy it is for us just to diminish how hard is situated was when we can just say l.. Guys I went on this journey I lost one hundred pounds and and this is how I did it. What we do by keeping our story to ourselves is inadvertently protecting ourselves protecting our ego? We do not want to be vulnerable because the minute you say. I'm on a weight loss journey all of a sudden. You give people immigration to watch you when you're out dinner right when you decide to have Glass of wine in so gold plated. Grit is talking about something. In retrospect in the thing that encouraged amy to do which would come back to haunt want me to today I was GONNA show up. You don't have to have the solution you just have to. I admit it and so when you invited me to come to the show I was just like oh no I'm not passed it. I cannot talk about it and I thought to myself. Oh Good God. Woman gives the advice you need to listen to and so this is me talking through it and now it's on tape and I. I hope that if not next year in eighteen even if it takes me ten years that I can look at this can say this was the first time it was very public and open about what the journey looks like from the inside. I truly truly hope so and I love that you shared it even though you might be still going through it in different ways. And I'm so very glad jasmine that you have come on the show and talked to all the bus about it because this is exactly what I wanted. I wanted a conversation around it and I think that's exactly what we got now. I also want to wrap things up with some resources in some tools to help anybody listening right now to find the support that they need but also jasmine. You have something really cool that you actually wrote about about this on instagram. I did did and I was kind of debating whether or not I would bring it up but I think you know we can always edit. It doesn't work okay. Okay so I think that I WANNA make sure standards at testament that when you ask for help you actually get it and when you talk to people actually arrive in ways you don't expect so so this was opposed to that. I wrote on June ninth and this was shortly after the passing of Kate spade and simply Dane and I just knew that I was in a funk and I knew that I felt like if I was feeling this way probably other phillies way and unbeknownst to me that when I open myself up people not only to support and help. They started reaching out and connecting with others. But but it also been the opportunity for any to invite me onto this show so whenever you feel like you are not enough you are and whenever you feel like you need help you can always ask for it so do nine day. He called me when he heard. CATES passing my dad. said he was just checking again but we both understood. It was more when the news of Anthony Bourdain passing broke. Jd spoke soothingly into the phone as he drove home. cooed until I stopped crying it two different times. The most powerful men in my life reached out to ensure that was okay that it wasn't bearing myself into a dark corner depression. Something I've battled for years. I used to be ashamed. Embarrassed to admit with this. Perhaps there's a part of me still. It's but the same way my loved ones reached out. I WanNa make sure that I do the same reading this. You're not alone him standing with you walk Lobley needs and all the cloud slowly lift when a meet with therapist. When I pray when asked for help I encourage you to join me today? Jd Nights spent the afternoon La. Hey Gordon museums shopping street vendors in sweating our way through Tikka Masala Self Care Self love self acceptance of things. I'm working on in. I invite you on stearn with me. If you're reading this reach out to those who might be hurting if you're hurting and here you perhaps we can pull together ensure we take care of each other so my question is are you in. You can kill me right now. That is beautiful. And that's exactly exactly who you are like you make people feel like they are not alone alone in this because he joined him in the journey. So thank you for sharing that. You're going to mess up the end of my podcast so with that. And I'm so glad jasmine read that because that's exactly kind of like with this episode is all about and we want to remind you that there are tools and there are resources out there and you. My sweet league friend are not alone and so with that we've talked about starting the conversation with somebody and and not having that shame and embarrassment. Stop Stop you from from talking about it because that is hugely therapeutic and so with that also getting a support system and if you you can have people around you that will build you up and just listen and cry with you and give you what you need in those moments. That is incredibly important and I love that jazz has been said. Maybe you don't have that and if you don't have that then I want to encourage you to look for a therapist. Get the counseling that you need. I think that was probably the biggest thing that ran through. Both of our stories was the support in the therapy and also medication. Were not advocating it. We're not judging it or I'm not saying it's right or wrong and we're definitely not giving advice around it but it is something you might want to explore. It helped me. It didn't help jasmine as much. So this is just an individual thing and I think that you should explore that as well now also with that. I wanted to let you know that we did a little research. And we found this e counseling sling website called better help dot com. It's a convenient private affordable online counseling site and they have over two thousand therapist typist. You do not need insurance or anything to get started so better help dot com. I'll put it in the show notes and to take a little bit more of a serious note so if you do feel you are in a crisis and you need help immediately remember that you can call the national suicide prevention lifeline. It's it's one eight hundred two seven three talk or better yet. You can even text them. You can text talk to seven four one nine seven four one so you. My friend are not alone and Jasmine. I love that we did this together so we have to do it alone. I thank you so very much watch for. I love you dearly and thank you so much for coming on the show keeping Manno man. That conversation was one of the most raw conversations I ever had with a friend and let alone have that conversation recorded but amy and I opened up because we are so passionate about making sure. Sure that if you are suffering with depression this holiday season or any time of the year you are not alone. You are stronger than you think and there is nothing that can stop you from chasing your dreams please. The the one thing you take picked up from us if you would like to have the conversation with me and amy about this episode you can reach out to us at Jasmine Star and at any porterfield on instagram. We would love to connect with you and hear how you may have related to this episode and also maybe it helped on your journey. If you feel like somebody else could find this just as valuable please feel free to share it and tags so that we can support and join that conversation until next time friend. I will catch you on instagram. And please remember if you're listening to this. You're not alone. I'm standing with you wobbly. We knees shaky voice and all that good stuff.

depression Jasmine Amy Porterfield California Dr Ayman Jasmine Star Jasmine Star Bill Life BBC Newport Jasmine Lake Ucla Medical Center Ucla Anthony Bourdain Jasmine I Kevin Love
Special Announcement (5 minutes)

EOFire | Entrepreneur on FIRE

05:05 min | 1 year ago

Special Announcement (5 minutes)

"Well, Hello, a fire nation and welcome to a special announcements. This is just me JD jumping on the Mike speaking to you because there's an opportunity it's two thousand in nineteen. It's a fresh start as a fresh year. And there are what I see as three options for you going forward option. A you're going to have a disappointing year. We've all had disappointing years in the past. That's a possibility option beat you're going to have another year like two thousand eighteen was and for some people that's going to be great for some people. That's going to be governor some people that's going to be not so good or option number. See you are going to go all in. You're going to invest in yourself financially. Time wise, your heart, your soul, your guy, your intuition, and you're going to move forward in you're going to absolutely crush two thousand nineteen because you are going to learn from those around you you're going to stand up on the shoulders of giants. You're going to do all the things that you know, you need to be doing because it's a fresh start as two thousand nineteen and you got this. So very recently. I just hosted a live webinar with Amy Porterfield and went amazing. We had. Hundreds and hundreds of people on live experiencing Amy just dropping value bombs about how to make two thousand nineteen everybody's best year ever in at the end of this live training, Amy offered her digital course, academy, which is an unbelievable courses going to take you step by step through the entire process of generating revenue for you in two thousand nine nineteen through a skill through a passion through knowledge through expertise, through whatever it is that you have inside your head inside your heart that you wanna turn into a lifestyle and location, independent business. That's what we're going to do with you. And I say we because Amy's offering this incredible digital course academy. I'm offering on top of this incredible J L D bonus experience. Now, what does this bonus experience going to involve while we me, first and foremost tell you I never do this. This is very rare. This is potentially a one time offer I made it as again in the future. I may not right now, I am putting together students experience because I want to make sure that if you join Amy's digital course academy you are going to succeed. So what am I going to offer you on top? Of everything that Amy's offering. Well, you're going to get four one hour private group. Coaching calls every week for the next four weeks. We're going to jump on a group coaching cost and be very small group. Just the people that join Amy's course through my affiliate link, and we are going to absolutely crush answer. All your questions on to make sure that you get through any barriers that you have. And that you are moving forward at the speed of light literally, and truly I'm also going to be gifting you might training real revenue. This is the exact process that I've used Jerry millions of dollars from my online courses I'm going to gift that course, to you almost going to ship to your doorstep a physical copy of the mastery journal. This is my best work ever fire nation. If you want to master productivity discipline, focus in one hundred days, which is my reasons and ingredients for success, then you need to be diving into the master journals. I'm shipping it to your door to matter where you are in the world this total bonus stack is worth over twenty eight hundred dollars. I value. My four one our private group coaching at twenty five hundred dollars. That's four one hour. Private group. Coaching calls. My real revenue training is valued at three hundred and twenty. Five dollars. And then, of course, mishopin the physical copy of the Mass General to you is forty nine dollars. Sorry is thirty nine dollars in value. And plus I'm taking care of the shipping. No matter where you are Australia England, of course, the United States. So that's going to be of incredible value for you. So my call to action for you is this. It's just one simple. Call to action. Visit you'll fire dot com slash bonus. I have a pretty cool one minute in twenty nine second video. It's at my house here in Puerto Rico. I welcome you to the house of fire. It's a super cool videos. Welcome trying out this new toy that you're gonna get to see as I'm walking around my property. So it's super cool video. I explain to you exactly why I think you should join Amy Portabales digital course, academy in depth. And then I get into a little more detail about the bonus experience so head over to e o fire dot com slash bonus. Check out the video you can get more details about the bones experiences going to be a button on there where if you want to join, of course, academy you can do it right there through my affiliate links. You get this bonus experience. But there's also an unbelievable and pretty sweet offer as well. I'm going to be honest with you gate Nye had to. Talk about this for a while because we're very very protective of our time. But we said, you know, what we really believe in this. So if anybody wants to chat with myself or Kate before you make this decision, we're offering up a five minute phone calls. We are going to limit it to five minutes, but we can get a lot accomplished five minutes. Believe me so on that same page. There's a button right below the. Yes, I meant by the says click here to chat with jail or Kate. I, and I she's gonna take you to a quick form. Or you're gonna fill in your phone number in your Email, and I will be calling you or Kate will be calling you, and we will be tackling these calls one by one by one. And this is to answer a question you have a barrier. You might have this holding you back from jumping? And so if we can answer that question for you. That's what it's for the URL to visit is e o fire dot com slash bonus e o fire dot com slash bonus. It's a one minute and twenty nine second video. You can watch details about the bones experience the opportunity to join right there on the page or to sign up for a five minute chat with myself or Kate. So I hope you take action on this fire nation prepare. To ignite.

Amy Kate Amy Porterfield Amy Portabales Mike Jerry Puerto Rico United States Nye Australia England twenty nine second four one hour five minutes five minute one minute twenty eight hundred dollars twenty five hundred dollars
139: Everything You Need to Know About Working From Home (But Were Too Afraid to Ask!) with Amy Porterfield

RISE Podcast

1:00:04 hr | 6 months ago

139: Everything You Need to Know About Working From Home (But Were Too Afraid to Ask!) with Amy Porterfield

"The presenting sponsor of rise is ziprecruiter. Ziprecruiter the smartest way to hire. Hey guys it's Rachel and I'm here with my friend. Trent Shelton was how you doing. I'm living a dream man. We you tell listeners why we're hanging out together right now. We're hanging out because we're launching my new podcast straight up and I'm super excited. Sell rat if you guys are already familiar with Trent. He has millions and millions of fans all around the globe who come to him for a very unique style of coaching. Yeah very unique for sure straight so the point is real as I can put it straight from the heart and breaking through those negative mindsets breaking through of what holding you back in and start. We haven't people's lives along for love that so if you guys want hear more you're already listening on a podcast platform. Go subscribe to straight up with Trent Shelton. Let's go let's get it. Hey guys four anyone who is working from home either. Managing a team of people like I am or maybe you're solo preneurs and you're working from home during this time. Or maybe you work for a company that has used social distancing and doing your work virtually. Today's episode is for you. We made the decision a little over a week ago to have our entire team. That's about sixty people all work virtually and that's not something we've ever done before so I reached out to one of my best friends. Amy Porterfield and I asked her what the Heck I am supposed to do. How do you manage a team? How do you do all the things and also how do you say productive when you could really easily go in your room and take a nap? Because you're working from home and sends. Amy has managed a team virtually for years. She had all the answers. So today's episode is our conversation which I hope gives you a ton of insight and also is a really authentic raw discussion between two friends who are entrepreneurs in this time period. I hope that it is helpful. I hope you enjoy it and like always I would super appreciate it if you would screen shot. Today's episode if you liked it and put it on social tag meet TAG. Amy and tell us what you thought all right. Here's the conversation with Amy Porterfield. I'm Rachel Hollis and I've built a multimillion dollar media company with a high school diploma and the Free Information I found on the Internet in the fifteen years that I've been building and scaling my company. I have become deeply passionate about helping other entrepreneurs to do the same so each week. I'll be sharing tangible and tactical advice and inspiring interviews with the same intention. Bees are the tools to change your life and your business. This is the rice podcast. It's such a crazy time because normally you would say like. Oh I'm going through this crazy thing at work but in ten days it'll be done right and that's trippy meow is. I'm like I have no idea when this is done. It's scary that parts and are sure I wanNA keep telling my audience like of course. I'm scared of course I'm nervous and if I'm not in action I literally will go to a dark place for a moment like right one hundred percent like yesterday. You know those taxi on. I mean a not great day and I literally it just felt like I just hit a point where I was like. I have made ten thousand decisions a day for the last ten days. I feel like I'm going to have a breakdown and so I thought I'm going to go. I literally just wanted like though. Now Scroll Social Media which is what I would normally do just like. Oh let me go look at pretty pictures watch stupid videos problem. Is that in this season with every look pretty picture in stupid video. You're also GONNA see staff about the world and it just the answer. I can say for sure was not what I did yesterday. That was not the answer So I won't do that again. I won't go like oh I'm gonNA chill out my bed and like scroll nope that for sure is not the right choice right now but I love that. You're like in of course this is you. You're being honest new. Always Open with your whole audience about everything but I love that. You're like and I did that. I did that. And that's not the answer. The answer I literally put myself to bed early like a toddler. Oh all right you ever have those times you're like PMS senior justice. You know what I need. I'm going to go to bed early and I need to be better and I got up this morning back on routine five. Am did mind. Typical morning routine did a really hard workout just to like get my mind right because I think we're going to have to all of us clean to the certainty of the habits that we know work and that we can do inside the walls of our home. Okay so let me ask you something really quick. Since we're on this topic the fact that we don't know how long this is GonNa last for like. How do you repre hit on that? I don't even try. Yeah I don't think it's helpful for any of us to go win an how and whatever I think especially from a business perspective. I am just planning for worst case scenario in every situation now and I think that my teen honestly I think team might think I'm a little crazy right now because they know so. My thing is cash reserves. I've talked about this a ton and I believe in super-conservative with cash and always have it on hand and so I keep saying we're safe but I want us to act like we're not because if we don't act like we're not what happens if six months from now we're not safe anymore. We didn't like I really think as business owners the worst thing you can do right now is wait and see. I totally agree. I think you gotTa do something you gotTa make moves. You gotTA figure it out because I am already. I don't know if you're seeing this but I'm already seeing business owners. I know who were like. This is going to ruin. Yes have you have you one hundred percent and they're all doom and gloom and and this is a little controversial for some people but I also see people that think. They just need to give everything they have away for free. I'm like that is not going to help our economy. Yeah no no no I. I think that you have to like how how and look. I really take it very seriously that I have a staff of people like us when I when you hire someone. You're giving them your word that you are going to do everything that you can as the owner to have a company that will be there so that they have a job. Yep and so I mean I don't know the whole thing is crazy so it's like immediately. My brain went into the mode of how do I just make it as safe as possible because there are people counting on me to be able to pay their rent like I've always said that like oh they're paying rent or their car payment but more than ever. I made it sound. I don't know I. This may be sound like doom and gloom. But this to me is a reality. This is going to victory the economy. I just well. We're already seeing it for already seeing it. There's no way that it can't. There's no way that is like I. It doesn't mean we can't come back. It doesn't mean there aren't silver linings. It doesn't mean that there aren't because there are companies right now. Who are doing the best. They've ever to happen in the right industry but this will people will lose so many jobs will be lost so many companies will close down. Like that's not me being a fear monger? That just is okay. But here's the twist I have to that with. So many companies shutting down in people losing their jobs. I believe in you know. I teach people how to build businesses online. So I believe if we continue to find new ways to put offers out there that resonate and relate to people and we're very compassionate about where people are right now. We hand sustained during this time so that we can eventually hire the people that need jobs. Oh I am in one million per cent agreement I feel like we are so freaking. Lucky that he had companies that can happen. Virtually because what I'm hearing from my community all over the place is like I'm an optometrist. What do I do I own a coffee shop? What do I do I own a salon Du and I am like Oh. It's so hard because it's not to say that there aren't ways to navigate but if the bulk of your business requires you to literally be in physical proximity to someone else or if you have a luxury business. Meaning you sell things that every single person doesn't need and the economy tanks. We'll suddenly people will clean harder than ever to their funds. So the fact that look you in our so raking lucky we oughta have a business that can be virtual and I think that now more than ever like. How do you figure out? I mean the joke is like this. Not even what guesses about. I know you're listening to this right now at really to ask yourself how can I make my business? Virtual and don't don't say like oh it's not possible like freaking figure out a way because I think that if you can't figure out how to make some part of your revenue stream digital right now something that people can access online. I'm I'm nervous. I'm nervous for you. I agree and I think that it's really tough to say this in. We're I think you and I both agree. We're not sugar coating any of this. You may need to make a total pivot and that sucks. Like a bummer. And what's your alternative like? You might need to make a total pivot from the steps. They've taken inside the APP to what they're doing outside of it. It's great to see how Uber is committed to safety and to continuously raising the bar to help make safer journeys for everyone for starters. All drivers are background checked before their first ride which includes driving and criminal history checks and for those just in case moments. Everyone who rides an drive with Uber also has access to an emergency button in the APP. Quickly connects them to nine one. One and now Uber has introduced a brand new safety feature called. Ride check using. Gps and smartphone. Sensors ride check can detect if a trip goes unusually off course and check into provide support. Ride check is just one of the ways. Uber is committed to safety. Learn more at Uber Dot com slash safety? That's Uber Dot com slash safety honey. Yes what's the hardest part about working together about working together? I think right now. Probably the hardest part about working together is that we are doing it at home with our four children. Because we are so Shalita distancing ourselves. Hey Noah honey can you stop playing with the cups remember? We're going to be real quiet during our ad recording also hard working together hiring people. But here's the thing guys for real you know that we have partnered with ziprecruiter. They have been are presenting sponsor of the rise. Podcast this year and it feels like if you're in this position where we are where you are working. Virtually FOR THE FIRST TIME. And you're trying to find someone who specializes in working virtually or if your team is virtual. It means that you could literally hire anyone from anywhere. In the entire world the possibilities just became endless and finding the greatest person in the universe for the job that you were hiring for is something that you cannot do by yourself or if you tried frankly you might look into it but you might not trust. The experts. Ziprecruiter is so effective. That four out of five employers who post on Ziprecruiter get a quality candidate within the first day. And right now you can try ziprecruiter for free. Just go to ziprecruiter dot com slash rise that ZIPRECRUITER DOT com slash R I s e Ziprecruiter. The smartest way to hire I mean I will tell you we immediate like already we. We're not pitting out of what we do. But we fully pivoted out of how we structured our company. Which is why I wanted to talk to you today. Just so we started this conversation or two friends who are entrepreneurs or just sort of talking about the realities but I asked amy to come on the podcast today because amy has always had a team. That's virtual yes so first of all. Were you explain what that means? Yes so I have always had my team in other parts of the world usually just the US but all over the US and the only way that we work together is online through video conferencing and through different channels to do instant messaging and to get on a cell phone but there are people on my team that for over a year too. I work with them and never met them in person. And so that's how we do business leaving right so amazing and the thing is I had. I made the decision last Greek. Those like it's been ten months but I made a decision last week that we would go to a virtual office we felt like that was in the safest interest of our team for everyone to not be in a space together so about sixty employees Gathered up their laptops and pained up their desk and went home. And I fully cry. Balls out You dead broke. My heart also upset because I think the the Goddamn is truth and I knew what I think. A lot of people don't realize which is I don't know when we're all going to be in the same space again and that made me really sad because being in the same building getting to come into work each day with these employees is literally my favorite part of the job. My favorite part is then and the community and the culture that we have together and man were killing it on slack. Dams Cardi's you know were doing seemed out sets. The today's theme was like bright colors. They're already jumping in on the culture. But I just it made me sad and then the other reason honestly was it freaked me out like I know is a leader. I know how to lead people by having our meetings and stopping by someone's desk and so I was like after I stop crying like amy. I need you to walk me through everything you know about how to be productive working from home and also how to lead a team virtually yes and and then. I was like we'll shoot. Can we put it on the podcast? I'm for sure not the only leader who's who's wondering about this right now. So what can you tell us that you've learned over the last however many years a long time doing it this way okay. So I'm so glad we're talking about this so needed right now and but when Rachel for SAS me about this. One of the things they said was well. There's two perspectives here. One as a business owner which we're going to talk about right now but also one just as somebody who's never worked virtual and was just asked to go home in work and that's a whole different ballgame. I know we're going to touch on both but as a business owner. I think one of the biggest things for me was to make sure that I set expectations not to be the person who is laying down the law and having tons of rules but people need to be lead right now and they're going home and not really sure what you expected them or how much they should be showing up or how to show up and so. We have always had tools in place to help us with expectations. And you already mentioned a few but I think we need to start at the top with the little structure here and as a business owner. I subscribe to three tools. I could not live. Without number one would be zoom zoom skype. Whatever you WANNA use but you guys have to be showing your face like. It's not enough just for them to hear you. They need to see you in. You need to see them as a business owner as well and so you guys are killing it with that game because not only. Are you doing all your meetings on zoom? You're having fun zoom as well which we could talk about the culture too but you gotta get some kind of video conferencing in place and make sure everyone knows how to use it. Know how to log in like how to do it because it's important number two we use. Asana so you and I have talked about this before. But it's a it's a project management tool. It's not the only one there's tons like Trello and base camp and Monday. There's other ones and they're not very expensive so you can look into them. But it's a project management tool where all the projects have to go online and they have to be managed like who's doing them. What are the deadlines watts going on with all of that because where you could walk up to? Somebody's desk and be like what are you doing with this campaign right now? Like where is it? Those conversations no longer happen organically. We need to be tracking them somewhere. So what do you think about this whole online management of all the action items and stuff like that well so I will be honest? My team loves ASANA. I am not super well versed with it but I was like I am going to become an Asana champion. We called an Asana. Ninja would really like to be that I and by the way you guys. This is not a sponsor no no a lot of brands. Were literally just telling you what we like to use So I went on the very first day that I was here working out of the House and I made a like a our key objectives or milestones so that all of my leaders would know these are the five things that we work on because my biggest fear with everybody being at home is that I would have sixty people rowing in thirty different directions. So it's like if I can say these are the five objectives and I don't care what you did before if you are not working on one of these five things you are doing something wrong so that was a huge shift for us and I. We have a weekly. We've always had a weekly recall Ho Combo so but weekly team meeting and at weekly team meeting which happened on Zoom. I presented them with the five objectives and I presented them with a new Like taskforce's basically been new groups that were working against each of those objectives and the crazy thing was people are working on something. They've never worked before their teams. They've never been on before all the sudden. They are reporting to leader. They've never like everything changed. Your and it has to. It has to has to because we needed. I basically took like okay. Who Are you leaders? Who could do? Who's the creative? Who's the project manager? Put them together a now. Give them a group. It was almost like I'm a teacher. I was trying to even teams for like kickball where nobody can have do. Not even have you know fair representation on the team that they're on But Okay I love that you said that. You put out those initiatives and said like this is what we're doing because it just made me think of something. I also have started to do something especially in this climate where I am making short videos for my team saying okay guys. Here's where we're at. Here's what I'm thinking or guys were making a lot of pivots. I bet that stresses you out. Here's how I want you to think about this. I think we have to manage. Our teams mindset through videos like that or through meetings like that as well so I've been showing up more on video right now for my team because like you just did. They need to hear from you. They need direction right now totally. I'm also going to say for those of you. Who are listening at home. Real talk I am working at home with a toddler toddler. Outside my door crying. Oh we're all GONNA pretend is not their daddy will help her. I will know either one. This is real life. Oh man like now in our real world you know. I'll be honest like how how I said to them was. I was super serious. And I feel like it's important for leaders to be honest and candid with our teams. They're responsible enough to responsible mature enough to understand so I just said look. This is where we're at. Also this is how much it costs to run this company every single mark so it doesn't matter how many millions of dollars I have set aside in cash. We can burn through it if we are not intentional. Yeah and so you need to understand that we are fighting for something here. We are fighting to come through this. Still be resilient and strong and still have everybody on this team together because what? I'm I think you were. You did the same thing. I'm not sure but did you have business in two thousand eight two thousand nine. I had just started in two thousand nine so I wasn't affected by this. Okay my thing is I have. I had a high end event planning company in two thousand two thousand nine. So and if you're like oh I didn't know people were planning high end events in. Oh eight they weren't. That's the point. I have navigated accompany through a recession before. And so I know what it is like to have to lay people off a notice like to not have enough money like this is serious and so I basically said that. Not In a way to freak them out like I said it from a like let's get pumped up good fire up. Let's take this challenge. We are smart and we are strong and if we work together we can do anything but I was really serious with them about how important this was and you know. They've been great like they've been so great. People immediately jumped into their new teams like sharing. Their numbers are we going to do the things I love it. I think that's I think everybody listening. That has a team if you have an address them with this is how we're going to give it. Its time like they need to state of the Union address for her team. Yeah weaders they want to know that we have a plan you know like. I don't know I don't know if you agree with this. But so one of my favorite books ever. I've talked about a million times. It's never been more relevant than it is right now. Is a book called the hard thing about hard things? I did not know about this book. How do I not know this? The hard thing about hard things. Oh my gosh is what my favorite ever. It's a business. Book by Ben Horowitz. I read it years ago. Probably about the time that I was going through this before. It's basically hint time. The story of his company keeps almost going bankrupt. Almost going bankrupt almost going bankrupt and then he finally gets going. The nine eleven happens and it just like he is like shrine with everything in him to keep this company alive and he ends up building it back up and selling it for one point. Six billion dollars give story of just like underdogs scrappy fighting for it. But one of the things he talks about in the book that I am obsessed with is this idea of a wartime general versus a peacetime general. Meaning you can be a certain kind of leader when life is Great. And money's coming in and everything's going the way that it's supposed to yes when you are a wartime general meaning when we're you know our backs up against the law. We don't know what's coming next. The the market is shifting by the day. Sometimes by the hour you are wartime general. You have to decide that this is what doing and people i. This is gonNA sound so terrible. This is not the time. I think to go whole the team and see what the team thinks. This is a time for you to step up as a leader and I'm not saying you can't brainstorm with your team. I didn't give my team a choice. About what are five objectives are I absolutely am leading them to lead the path on how we achieve those objectives. But I didn't if I sort of opened it up it would have turned into this big debate. Everyone has an opinion. Does that make a hundred percent and I. I think that is the best gift you could have given them is just like this is what we're doing. Yes and you don't like I because honestly I think that's what people want right now and not in a rude way but just in a like I know the way. Yes I am the leader. This is where I see us going helped me figure out how to get us there but this is not the time for debate. Also read that book because I love it. I'm literally will read it this weekend but I I think that doing the state of the Union address. Telling you're telling your team this is what's happening and get ready to lead like encourage all of them to move it forward like you're doing. I think is one hundred percent needed and with that getting back to these tools. Asana or any tool like that. You've got a manager way through it and so all the action items jumping around right now. Everything that's happening. We need a structure. And so that's why we use a sonnet. Every campaign is in Asana. Every action item every owner everyday is just in there so highly recommended that if you haven't done that already get into an online management tool for all of the tasks the other tools zoom of course so you've got to be on video showing your face like we already said and then the third one is slack and so you and I both used slack. We love it. I call it more of like an instant messaging kind of tool but with organization so basically you can jump into slack and you have different channels. Let's say you have a live event channel and you have The start today channel like for Rachel and then you have a leadership channel and it's just different channels of how you operate the business and you can get into the different channels and have quick conversations now where I think. Most people mess up with slack. They use it to actually assign action items and tell people what to do. We try to stay away from that because the action items are in Asana and it's a way better system in Asana than slack. Everything will get lost in slack when things start going really fast so we use it for quick conversations of. Hey just to make sure you saw X. Xyz just happened. Oh Yeah I'm on it that kind of thing or quick quick question for you about this campaign what do you think those kinds of conversations when your virtual are really important? They're walking up to someone's desk and asking them a question. But here's the cool thing because we are moving remotely right now when someone walks up to your desk interrupts shoe that context switching like I was working on something. Now I'm not slows you down incredibly but now that we're working remotely. I think people are more productive because you don't need to be in slack every minute you. I think people should stay out of slack and then they go into slack. Maybe three or four times a day to check in. But you get more work done when you're uninterrupted and so right there's something great about that so have you seen yourself yet. I think it's a little early. Because we're all frazzled. But have you seen yourself be able to focus a little bit more not yet? Yeah I know I agree to last ten days have been like it feels a bit like triage Yup. And maybe you're listening to this at home and got very dramatic to you but you have to understand that. A huge portion of my company's business is a live event space. Yeah and just like anybody who is in a live event space. Whether you throw concerts or conferences. Anything were trying to scramble the figure out. What does this mean should be postponed? And when do we postponed to? And Nobody has the answer. So it's been a lot of like. How do we continue to serve our community really well and also plan for a future that were very unsure about so it's felt honestly the last you know? Ten eleven days have felt a bit like triage. Yup But I am hopeful that as this truly becomes the new normal that we can really focus in and get those big projects done Because we we aren't interrupted all day. Okay real talk. We have used shop to sell things in our online store for ages. But it's more important now than ever if you own brick and mortar location. Where people were coming in to biproduct from you now is the time to think about getting your shop online with social distancing being a thing that is our reality all over the world. There has never been a better time to figure this out so shop. A Fi is an all in one. Commerce SOLUTION DESIGNED TO START GROW. Scale Your Business on your terms you can sell and market and manage your goods and it's a super simple process guys if I can figure out how to use shop if I promise you can to. This podcast is brought to you by shop by and Bubba rose and potluck and pop it POW and a million other businesses. Why so many. Because we're sponsored by SHOP THE FI. And they do everything they can to support the independent businesses on their platform so they included them in this sponsorship. See All the way. Sheriff is supporting independent at shop dot com slash independence chiappa fi supporting independence. I would think to those guys who haven't used slack yet even before we were virtual. We were in three different buildings so We bought an office and then we quickly outgrew it and then we had to ask a little building next door and then we outgrew that and then we had to rent a place across the streets. We've been in three different buildings for about nine months. And so our slack channel beyond this place to kind of interacting ask people questions are general slack is has always been kind of like the hub of our culture so it is so they're serious things in there but it is just like memes pumping people out agreed happy birthday like our general is so freaking fun and so if you're worried about how to keep the culture alive there is something beautiful about allowing that to kind of be the place. I remember When Dave for started working with me he would cer generals What is this? Someone just shared a music video and like someone else is talking about favorite recipe for like dip Comey Disney so. This was just like what are people using their work time to too. But it's just these little moments of joy throughout the day and that is my favorite part about our culture so I was like no. No this is who we are. We're GonNa let it ride because there's something beautiful about the fact that we can do these big amazing needle moving things but also we're the team who does neon shirt day and puts pictures of it in slack. Would right now forever. It does and so I was gonna say we use like for fun a lot and we have different channels of fun even so we have one channel that is just love notes from our customers and we share all the love that we get. We have another one. That's wins in any time. Someone is a little or big win. Put it in there but we also have one just for me in all the fun stuff and we have another one. Just for a monthly challenge. And we've been doing this for a few months now. Like one monthly challenge. Was you had to drink half your weight and water every day and there are so many videos of people chug in the water. So you'd be so proud and then like getting enough sleep or just fun. Challenges are healthy challenges or whatever but because we don't see each other every day we don't talk on the phone every day you gotTa Have Fun in slack as the best place to do it. Yeah I my so I divided the teens and then I allowed when I when I shifted things around. I have each team. Has a project manager like the head person is basically a project manager mindset and every team has a lead creative so bear. Those two people are collaborating. But the head person's first mission was to get the Asana masterpiece together so that I could as their leader see how they plan to navigate the objective that I've just given them Have you ever shared your Asana like even maybe it would be too much information but I am so curious that like what does yearly good thing. Look like yes. I saw like what they put together. So far. This beautiful it is. It's a work of bar. Yes I don't know enough about it sounded to know. Is this the right way? It's supposed to low? Well I don't know what's right but shadow to Khloe on my team. Because she puts all most all on a project plans together but their works of art. She wants to be buried with them. She tells me and she just like frigging loves them but a really good Asana project so let's say it was four to do a special campaign for the start today journals a really good. Asana project plan would have many categories and then under the categories action items. So if it doesn't have a lot of categories it's not stellar yet. I think I'm GonNa like screen shot this. I can't wait. You're going to be like yes. That's good or send it over so good. So what are what are some of the things that you do personally beyond just like leading the team. What do personally to stay productive when you're working at home because I'm you know you just heard Dave come in here and ask me a question and there's kids in the background and so there is some I don't really. I don't at all have the separation than I normally do. And I can't go to a coffee shop right now. So okay what do you? What so one thing that I've done from the get go and I know you just recently did this. Is I set up my work space so I have a designated. I have an office but you might not even get the luxury of having an office just yet because you weren't planning on going home but I have a workspace put together exactly how I want it. So one aesthetically. I need to feel creative so I can't have a bunch of clutter around me or not like what I'm looking at while I'm sitting there working so I do my very best to have the office set up how I want it and I also make sure that everyone knows. That is my workspace so I have a husband. Who's a firefighter? And he's home every other day for twenty four hours meaning when he's not working. He thinks that we can sit and chat all day long. And you know he's a talker. And so I have this workspace in I let him know like. Hey Babe for the next two hours. I'm going to be on this video or I'm GonNa go work for a few hours. I'll come down and say hi a little bit later. I have to check in with him. But for you guys you might have to check in with the your family your kids or you have way different situations than me but I try to have some times work. Chunks Times of of just working. It doesn't always work out as planned. Sometimes he thinks he can come in and just chat but I try to be intentional about that. And then another thing is I have to the best of my ability Mourning rituals and work shutdown rituals. And so like you know you have really great mourning rituals and for me but I don't have any shutdown which will okay so so. The shutdown rituals are are very business minded in the sense of. I look at what I had planned to get done that day every day I put together. I'm a I'm a big fan of Michael Hyatt and he. He taught me this but I put together three big action items that come hell or high water. I'm getting them done and I don't always but that's my mindset. In so at the end of the day I get a million things done but did I get these three most important things done so I check in with myself. Did I get the three things done so my morning? Ritual is to identify three big three. We call them the big three for that day. So did I get those done number two? Is I go quickly through slack to close any open loops and conversations? I go into sonnet. Whatever I didn't get done. Am I going to move it to the next day or forward or I'm GonNa not do it at all so I don't like in Asana you'll see if you don't get a bunch of stuff done. You got a lot of red in so I don't want to start the morning off with a bunch of red from the day before of things that didn't get done so I move some stuff around so checking. Asana real quick a check into slack. I look at my weekly or my daily big three and then I check email really quickly emails like my nemesis. But just to make sure I got to important conversations and I shut it down so these are just quick things. You could do this in ten twenty minutes if you want but I do have a system for how to shut down the day so that I am very interested in when you said that you look at your Asana tasks are those things like Khloe or the team has to you or are you creating your own special Asana. Whatever yourself for you. Great Question. Who Like level twelve. Yes so ninety nine percent of the time. These are tasks that have been assigned to me but I have a gatekeeper and my gatekeeper is my assistant so she will make sure that if they get assigned to me. I've got the time to do them And I can move around due dates but my team is putting the tasks in there that we've discussed so I don't have to go in and create all the stuff for me so right now. Is Your team putting them in for you or you. Having to put an island you're gonNA lack so this whole time. We've been talking. I've been in Asana clicking around. Goes I understand. Yeah where does Longman Goto piece I just clicked on by casks? Oh Yes yes okay so I do have one task as of right now. I'm glad we have this conversation because I did. I was supposed to do this thing so love this. I love this conversation. Yeah so I. If I- it's Real K so I'm behind your behind your so. If you go if you go into Asana for me right now I might have like ten things assigned to me today. Some might take two minutes. Some might take way longer but I can see actually. Today's Thursday so I can see Friday and then Monday Tuesday Wednesday all next week. Things are signed way in advance and so mind full. But I didn't do that my team did and they're going to pull you in where needed and and if you're a one woman show right now you're setting up your all your Asana test. I used to do all of them on my own. And that's cool too but if you don't know what's coming down the pipeline. You're going to lose your mind over the next few months but you make a really great point that I wanted. I wanted to just really hit on this. And that is that if you are leading a team in any which way or if you're just leading yourself one thing that's so important is you've got to be an example and so with Rachel saying I want to be in the sonnen Ninja. I frigging love that because when I started Asana many many many years ago I never got in it and I expected my team to do all of it. And they're looking at me like you're a hypocrite. You're asking us to manage everything you're not getting in there and I literally would have. Khloe take out my tasks that people putting us on and put them in a Google doc for me because I didn't want to get into a song and so yeah you're right so you kind of have to look if you're going to start adding some tools because you're working remotely you gotTa show up for them and you gotTa show your team like look this is. This is how I'm going to use them. I'm in this with you. That's so good. Yeah okay so Asana it sounds like it's sort of the queen of the land. We all need to learn how to use it better and and I would say to. I'm sure that there are ten Gillian videos on Youtube right now. That PEOPLE COULD WATCH FOR FREE. That would show them all the ways to. I'm sure sauna itself has like A. Here's how to use this right yes? A million percent son has great how to tools so? Don't let it be an excuse. I this is the new technology I don't know how to use it. The greatest thing about the world we live in right now is every tool we need. They go above and beyond usually to teach you how to use it. So that part's easy But let's get back if you're cool with it to talk about a little a few more things that you can do to be more productive when you're working from home because I know you have a lot of them as well and I want to hear some yours because for me. This is going to be a silly one but you know how they say. You shouldn't put a TV in your bedroom because it ruins the romance okay. So when we talked about a workspace I am most days. Do not think you should eat at your desk kind of like the same thing right so when you bring the food into eat lunch at your desk and you're working through lunch you never get a break. You're distracted anyway and it's just a bad bad habit so I really do think you should go down into the kitchen. Make healthy lunch. Whatever that looks like for you if you can go outside. Take a moment to to eat your lunch. I think that it sounds silly. But it's a big deal. No it's a super big deal and in fact it's actually rule when we're in our office is that you're allowed to eat at your desk ever only Beautiful Lounge. You can go sit in. Go take a walk of visit friends. Like I do not want you because I just think it's a terrible habit for people. It's not good wellness culture and so it's something we're hyper aware of. I also think that that is usually the sign like win I ate. I ate at the desk yesterday because I was. It was such an insane day and also remember that. I ended up in my bed like Watching Mask of Zorro in the fetal position so clearly. That didn't work so I totally agree with you. Do not do not do not eat at your desk as that. I would also say so. We have an office. We haven't used it a ton basically only use it to do our live show each morning And I'll sometimes right on the weekends but I haven't I'M GONNA get it set up in a way. That feels fun and beautiful. Haven't gotten there yet but I do think that there's something really important about whatever. The workspace is leave. The work in workspace so so do the like. Oh and on just take my laptop back to the bedroom or I'll go sit with the kids. I because I will be honest that my biggest concern right now is working out of the house. When will it stop Now I'm you know I'm usually for five. Am and so. I'm like Oh just jump in and start working and it's six o'clock I'm like no. We have a routine that we do. We need to stick to the routine and it would be very easy for me to work too much because at least then I feel like doing something and I'm in control So my suggestion would be have set hours that you are going to work and leave it in the workspace when it's time to leave because you your life is not work like your life. Even if you don't have a family that's waiting to wrap up. You are not just this thing and then she gets a really bad mindset just because you're working out of your house to kind of fall into the void of like. I'm just GonNa work a hundred hours a week. Now that's not a healthy answer. Okay this is a good one in probably. I didn't bring it up because I'm more guilty of just working through into the night especially with Hobie not being home every night and I have a son who's almost eighteen years old stepson so I don't have the kids and stuff but that doesn't matter you could get so burned out if you're working every hour in that so interesting rates because when sometimes when I call you or we talk or a C. You even on social and it's at nighttime and I'm still working and you're not I'm like wow that's so great that she's sitting with their family eating or composting. Now I know that your your new thing and so now I get it that you would leave in office and you're like no. I left that at the office. Okay had to. This is big guys because I yeah. I didn't use to be that way and I. It really really affected my health and I just I had to make the decision and honestly it's like this. I always say like you know when you go when you're going on vacation and the day before you go you hustling to get everything done because you wanna be able to rest on vacation one hundred percent. I think it's the same thing when you give yourself set hours that you will work from home so if you said yourself at five o'clock or six o'clock I am done. I'm not picking up this phone again. Then you will use the last hour of the day to make sure that your set until tomorrow because we talked about this before like this idea of working on the weekend yes and you don't really I don't I don't like I because I just feel like I get burnt out and I start to feel bitter and I don't want to feel better. I want to be joyful about this work that I'm doing and the only way but that is possible is if I rest I K- I totally agree with that. One one hundred percent and I think that you are a great example. And here's what I love. You're sharing your weekends. That are not work weekends online. I think that's encouraging so many of us to be like okay. Let's have a normal life right now and then when we get to work we get to work. We made the decision as a company last Friday that we would work from home that we would be a virtual company and we would figure out all the things from the bosom of our house. Yes I said Bosom which means that I am working out of the house right now with four kids but it also means that I have more time on my hands and frankly it's time I do not want to be on social media because it just freaks me out. Here is an excellent idea skill. Share if you have been dreaming about learning a new skill there has literally never been a better time. You can explore skill shares online classes and find things that could surprise or inspire. You so maybe WANNA learn a skill like how to make a movie on your iphone or street photography or how to be productive which Lord. We all need right now. If you're working at home with kids like I am how to build a youtube channel to success or make a video on a budget illustration graphic design photography. You ex designed y'all so many things are unskilled share. You HAVE TO CHECK IT OUT. Explore your creativity and get two free months of premium membership at skill share. Dot Com slash rise. That's two whole months of unlimited access to thousands of classes for free get started and joined today by heading to skill share dot com slash R I S E. That's two free months of unlimited access to thousands of classes at skill share dot com slash. Rise I feel like it's super important because especially because I don't know how joyful work is going to be for all of us right. Hot Manet is true. If you're just sitting there staring at your screen obsessing eight. You're you're you're creative lead depleted. You're not going to be coming up with great ideas. You're not gonNA see solutions. You're just GONNA see all of the problems and so it's more important than ever to like. That's why I took a composting. That's why planted tomatoes will also if the world ends I will be able to grow and they'll have pasta sauce. Thank God so that's a big deal ASTA saw. Tell me what you think about this one of the things when you and I started talking about working from home that I was thinking just like the little tactical things. What do you think about doing a load of laundry in between calls and cleaning jurors here or there or write these other things that if someone hasn't worked from home their daily chores in their house are going to pull them into them like they're going to be screaming at that out that before I am my gut is like no right? Okay me I have to be super in I really am best when I am focused in my work. Yes so if I'm going to write than I need to write in a batch if I'm in a do conference calls I wanNA conference call in a batch So the idea of you know being on this podcast with you and then running and throwing a load of laundry in it actually would be very distracting for me. Now for the record. Some people might be saying Rachel or even. Amy Like you guys have extra help and other people can do your laundry indebted that right now. I always wanted to point that out to everybody. Yes Mama is doing laundry or cleaning. Yes but are also they man if we're entrepreneurs the businesses successful than one of the other stuff like we can't have the house we can't have the groceries were can't have those things in so that feels like a huge focus of time and attention for me And I'm still definitely do. I'm just doing them in the evening or in the morning before I sit down to work. It's not to say that I'm not doing those things. I'm just allowing into kind of rest and pile up now. I also understand that I have. I have two things that maybe not everybody has. I have a spouse who is here as well. So we're able to tag team. What's going on with the kids? And I also have older kids were able to entertain the toddler and I know not everybody has that I know there are single parents. I know there are people who have toddlers. They're trying to manage and work at the same time. Which is a whole other beast. And I've never done that myself so the only thing that I could give. You is hypothetical which is how do you work the work schedule around when the kids are occupied So I spend a little time on Sunday pulling some different like crash things that I knew the kids could do like that. We already had these supplies and that it would occupy okay. I can get an hour chunk of Ford Painting these rocks your the new garden I can. I can have him in these ways. But if you don't have that option and you do need to work from home does it. Look like as much as it sucks. You have to get up early before the kids. Wake up and get in a few great hours of focus time and then when the baby goes down for a nap you try. You know you're going to have to get creative and you're going to have to be if you're working for another company really communicative with them about what it's GonNa take for you to pull off this work from home because you working from home and the preschool being closed and like it's GonNa be hard. Yes I'M GONNA be super hard to do. I love what you just said. I thought that was really important about If you are working from home for somebody else and your kids are home and life does not look anything like you thought it. Would you do need to communicate like hey? I'm one hundred percent on board. I'm doing this work from thing but I've got to three kids at home. So yeah here's what's going on. I think that one employers are very sensitive to that right now but if you don't say anything in one you just get bitter about it or to. You just tried to do it all like literally. Kill yourself over it. No one's winning there. So I think we all need to start over communicating right now. Yeah and basically what I said to the team was. We are so keeping regular office hours so I still want people and working at available from nine to five. Because I think it's important that we're all there at the same time with the exception of people who are at home little kids and don't have the luxury of like. Oh I can call my hours. That's not something everyone can do. So with those team members were just being super flexible about like. Hey they might be up at five o'clock in the morning and they might be working later on at night to knock out the south. The truth is that when you have less time you can accomplish justice much if not more yes you just. Can't you absolutely can totally agree so. I really think we need to hit that one home that you maybe aren't even working eight hours but you might be getting more done now one because I really do think remote working you can focus at a deeper level. If you set up your your situation to do that too. You're right you have to get scrappy and if the kids are home you're not working the regular hours and then three there really is that less less context shifting which. I mentioned earlier where you're not getting in and out of conversations as much as you would in the Office. So there's there's definitely some perks in some great value to working remotely and and I've actually had both because for a short period of time on my team. We rented a CO WORKING SPACE. And so they were going into the co working space. I am an introvert. I liked to work from home. I like to work alone so I did not go into. It was another example of as a leader. I was failing in that sense in so I hated it and we ended up not continuing to do it but I see the value in both but right now all we've got his remote and so thinking about ways to to continue the culture. I think you guys are literally the perfect example of continuing the culture at your dance parties wearing certain things on certain days and having fun and Slack. All of that still has to happen. Probably a little bit more because people are scared and I think I love to. I forgot that we do is The team had a lunch break zoo. So if you WanNa stop at tell me more. It's just like him wrong and eat our lunch at the same time with zoom on especially for team members who are single so they're literally isolated by themselves. It gives them a chance to like sit and eat their pasta salad while they talk to their coworker. Even though they're not saber. Love this because at the end of the day your team is going to thrive if one year over communicating with them too. They know what the heck they're supposed to be working on three. They know how to work in a remote setting and four they feel really connected to you and everybody else on the team and so I think those are the things we have to think about. Yeah I think part of knowing what your core objectives are right now. That was big. The tasks assigned means that. I'm really not focused on like. Is My team working eight hours? I've no idea all I care about is. Are they getting done? The tasks that have been set before them because if everybody knocks out their tasks than we are everyone's rowing in the same direction and we're accomplishing what we need to accomplish. So that we can survive and thrive no matter what happens okay. I love that so much because we it goes back to if you do have kids at home and you're like I cannot get eight hours in right now but if you're crushing it with those objectives then it shouldn't matter the hours when everyone Nicolini diming hours right now. Your team's morale is going to go down so that's the right way to go about it. I love that man. Thank you so much for having this conversation in answering ten but Jillian questions about what? Okay you I'm so glad we did because this is my most favorite thing when you and I get on a call like just for friends. This is the conversations we have. This is what it feels like. What is the marketing calendar? Look like yeah this is very very real and I think I would encourage you to if you're listening to this right now and your small business center or small business leader. This is not the time to like to hide away. This is the time I am calling all my friends in the live event space. I am calling all my fellow entrepreneur. I'm like what are you doing? What's the plan? What resources do you have? Who like this is the time to be in community? If you don't already have that established the go find a group online join different. Join your local chamber of Commerce site man. Other people might have the answer that you need or might be a resource that will take you through whatever is about to happen to the economy but you will not survive this if you try and work in a silo and do everything by yourself. This is the time to raise your hand and ask for help Amen. So well said I wrote a book. That's right Dave. Here get out of your way a skeptics guide to growth and fulfillment. It's a book I wrote and it is out in the world. Come on now. The book is a story of twenty lies that I once believed that in believing them kept me from being the best version of myself had me stuck had been not showing up as the husband. Rachel deserves or the father. I hope to be and in uncovering the truth that made these lies unbelievable. I was able to get out of my own way. I tried to in talking through what it took to see the truth in what I was believing. Do some really really honest storytelling and in the storytelling hope that you'll be able to see yourself in some of those stories and as you do maybe take some of the tips. I offer at the end of each chapter to help. Get you on stock or keep you out of your own way. The book is available anywhere. That books are sold. If you like the sound of me reading I guess what I read the Audio version for audible but there are so many great options that existed retail it is literally that really literally available everywhere. Get Out of your way a skeptics guide to growth and fulfilment. Grab your copy today.

Rachel Hollis Amy Porterfield business owner ziprecruiter Trent Shelton project manager Khloe Youtube US Uber Dot ASTA Ben Horowitz Ziprecruiter Union
TMHS 409: Building Financial Strength & Being Productive In Times Of Crisis With Guest Amy Porterfield

The Model Health Show

1:09:43 hr | 5 months ago

TMHS 409: Building Financial Strength & Being Productive In Times Of Crisis With Guest Amy Porterfield

"You're listening to the model show with Shawn Stevenson for more visit. The Model Health Show Dot com welcome to the health. Show this fitness nutrition expert Shawn Stevenson. And I'm so grateful Pete Tuning today. I am super pumped about this episode. Now just to be straight with you. This is something I haven't done a long time. We're doing a remote interview and haven't done this in years. But I felt that this was necessary. I felt that this was needed and I wanted to make this happen for you right now. We're dealing with a very crazy time in our society from a health perspective but also from a economic and Economic Andy Financial Perspective So many people. Their life is in a complete flux. It is upside down. They don't know where income is. GonNa come from some folks. Their brick and mortar business is struggling and they can't get customers in the doors now because of mandates by By the government you know and they're trying to figure out what to do. I know folks that are just bleeding money right now and I know folks that already didn't have much income to begin with and that was taken away you know. Maybe they're working as consultant doing consultant work. Or maybe they're doing you know a kind of manual labor or they. They're working for a company kind of nine to five hourly wage and not all companies contrary to what you see out there on. The interwebs are paying their employees. Just because there's no work to be done and so right now. People need solutions. They need resources. And I've been doing what I can do to kind of reach out supports family members that I can but I still have to take care of my team. I take care of my family and it's a lot. It's a very complicated and interesting time but it can't come without opportunity historically every single time. There's been a recession or changing the economy. New things have emerged. People have emerged. Business has changed and I want this to be a lesson for all of us that nothing is guaranteed when we're talking about reliance on other people for our income and we need to start to look towards. What can we do with our own? Skill sets our own experience to create a revenue stream. So that no matter what happens with society we are still able to take care of ourselves and take care of our loved ones and so I wanna get this conversation going but not just that I want to have on who really is one of the top people. The top voices the top teachers in the game or talking about pivoting business because what we all have access to right. Now listen to. This is online access to communicate with other people to create products to create relationships to do coaching in the list goes on and on through this incredible medium that we now have access to right. Now as you're hearing my voice there are people in upwards of one hundred and twenty countries listening to me at the same time and it is just mindblowing. Even conceive of it's not just your local community but once you start doing some things online you have access to a global community and again I just want to get this conversation. Going in also to provide you with some insights. Some tools to get started with because a big part of our overall physical and mental health is actually tied to our financial health. Our finances have such a deep impact on our emotional wellbeing but oftentimes we don't even consider it or we don't look at it. We talked about this on episodes in the past. So we're not GONNA dig into deep into it today. But I just want to reiterate bring this conversation backup to the forefront. Our physical health can be impacted by. Because we're not you know paying for things that could be held for health because we have the story that. I can't afford it and nothing in our lives. The things that we truly want to do that. We want to get access to finances. Should not be the reason that we're not doing the things that we truly are here to do that. We feel is our purpose things that resonate with us and we can always find a way. That's the thing that I really want to get across as well. It's never a matter of resources is always a matter of resourcefulness. Because you listening right now every time you've come up against an obstacle that you needed to take care of financially and it was do or die. It had to get done. You found a way every time. Now have those same stories in my life. You know when it really came down to it. I had to find a way to pay that rent when I was dealing with my This condition with my spine was twenty years old and I have my own apartment. I was in college. It all could have got taken away in an instant and so I was now behind my writ at home suffering and pain by myself for two months at this apartment complex that I've many times pulled into the complex seen people's furniture INARA stuff from their home sitting out on the curb because they're quick to put you out. They don't care about you. It's all about the money it's all about business but when my back was against the wall and I didn't have anybody to depend on it. That time found a way I found a way to get it done. Get the income necessary to give my rampage. So I'm not out on the street right so but we don't WanNa have to be forced into it every time and only take action towards our higher selves once. Our backs are against the wall for many of us right now. This is the time for some of us is just like it's a swirling option. Like you know. I know that I do have this thing that I want to create or I do. WanNa help people in this particular way but I don't know how I don't know where to start. It's just been an idea. It hasn't been a necessity so I want to urge us towards necessity because things are going to change the world that you once knew prior to this shift in our economy due to this virus that world is not going to exist. It's going to be different and so right. Now it's really. The world is for those who are prepared in those who are stepping up in emerging to really step into their gift because you have unique gifts skills talents capacities and you might be like. I don't know what my Dallin is. I promise you cannot be born here in the human form right now without having some kind of gift to give to the world. That's why you're here. It is so unlikely that you were even born. It's like what is it one in four hundred million four hundred million chance odds of that particular sperm meet in the Agatha Real. Talk your parents instead of that. Agonists burned coming together to create you. Your Dad could have been like. I'm just GONNA go get another beard and then it never happened is absolute miracle that you were here right now. Now that is a very like cangemi visceral example. But if we're talking about what you're really made of and when we talk about you know the Supernova that it created this universe and all of those a molecules in minerals that came from that explosion that created our planet and stars that we see and the son that we circle around. You are made of that. Same stuff you're made that same stuff. You are remarkable in your powerful and so this situation right here is but a speck in your story but we WanNa make this twenty twenty when things on that page turned and you created the life that you are really here to live all right so with that said. I've got an incredible guest on to further this conversation to provide some insight some resources some real world examples of people who are really addressing their financial fitness right now in this climate and just to remind you how powerful you are in how capable you are to affect change so before we do that though. Let me tell you when fueled up on you might be like Sean field up something. This is how I roll. I'm not on the high in the crash thing. I'm on those things that helps support the way that I wanna feel and today as I do every day I get up and my wife. I was taking care of little here and there. I just want to go for a little walk. And she's like I'm just being real with you. Sometimes she doesn't say hi. She says coffee coffee and I know my job. Okay she calls me Gar Song Okay. I'm the Barista that's my role so I make her culpa golfing. Make Myself a cup of coffee and today. I actually had the lion's mane coffee from forcing matic so this is organic coffee. With the benefits of lion's Mane Mushroom elicited this recent study affirm that lion's Mane has the capacity to stimulate improve the activity of something called nerve growth factor in your brain. This is like miracle. Grow for your brain and connectivity in your brain nerve. Growth factor is essential in regulating the growth maintenance proliferation and survival of various brain cells. Hi This Day is coming from the University of Malaria. So this is some serious stuff. This isn't like all this. It's a it's a brain superfoods tropic. No this actually does support the function of your brain cells and its neuro protective. So right now with these researchers were doing they were doing clinical trials to see how effective and they already have with. Lions May being effective for folks who've experienced traumatic brain injuries super powerful stuff so the lines may coffees. One of my favorite things game made a cover my wife as well. You might be willing will. What about coffee is in coffee? Is it bad for your brain? Listen to this so this is in the peer reviewed journal Practical. Neurology found that coffee has been shown to help to prevent cognitive decline and reduce the risk of developing Alzheimer's and Parkinson's disease come on. Let's be clear we're not talking about the the Chitty Chitty Chitty coffee out there. The folger's the the the commercial coffees spray. Pesticides fungicides herbicides rodenticides. Moldy nasty stuff. We're talking about real high quality organic coffee and Medicinal Mushrooms together. That's what you get with forcing matic all right head over to check him out his four sigmatic dot com for slash model. That's F. O. U. R. S. I G. M. A. T. I C. dot com for slash model. You get fifteen percent off their lives main coffee. The court accepts coffee. You're talking about sports performance and also I've been making my son there. Rishi hot chocolate. He loves to have that in the morning. We're having coffee has Rishi hot. Chocolate is a vibe. Is such a vibe definitely. Check it out. Check them out fifteen percent off. Everything forcing matic dot com slash model. And now let's get to the apple. Podcasts review the week review titled Long Overdue by Shane S. Two after a few months listening I have finally caught up with the show a bittersweet feeling. This show has gave me a huge understanding of overall health from the guest. You have featured on your show. I have a lot of things I want to implement in my life. But you have already given me the blueprint for basic health routine waking up drinking my water to making my fourth matic lion's Mane coffee driving with the window down to get some natural air contrast showers and foam rolling before bed. This routine helps me feel like a refresh and ready version of myself. Thank you for all you do. Here's to another four hundred. Ps and your wife's relationship is ethic. Having an example of what a healthy loving relationship gives me life and more love in my relationship. Shane is so powerful. Man You're killing it and I just WanNa say thank you so much for making me a part of your world and the epic things up to and listen everybody if you've yet to do so please. Proper with apple podcasts and leave a review for the show. It means everything and on that note. Let's get to our special guests in topic of the day. Our guest today is Amy Porterfield. And she's an online marketing expert in the host of the top ranked. Podcast online marketing made easy through a wrestling courses in popular podcasts. Amy's action by action approach proves that even the newest online entrepreneurs can bypass the overwhelm and instead generate exciting momentum. As they build a business they love now to make this happen again. We haven't done a remote interviews in quite some time so I wanted to put this together for you it. I felt a sense of urgency and to hear from Voice of somebody who truly has experienced. She came from Corporate Construct America. You know nine to five to doing what she's done and literally impacting the lives of millions of people. Some of the people that I've learned from have learned from her of course learning things from her as well over the years and she's just such a wealth of of information in wisdom and I think that it's more valuable than ever right now. So let's jump into this conversation with the incredible Amy Porterfield. I'm super excited about this episode and my wife has been just like yelling in my ear for years now by Ab Porterfield any Porterfield. This report field. That and of course like I've just tuned into your work and befall you for a little while now but I don't know your Superhero Story. I don't know where you came from. Can you share a little bit about your story? Because I know of course like there's like a little sprinkle of Tony Robinson here which would like doing corporate stuff and then you've just blossomed into this incredible entrepreneur online marketers but helping millions of people. So let's hear your story okay. I'll keep him free so first of all. Thanks for having me. This is so much fun. I absolutely love chatting with you. I'm a big Fan. So my origin story is that I was a corporate girl I started incorporated with Harley Davidson so marketed motorcycles. And I am not a biker. Check but I did that for a while at the dealership level so I would do a lot of their community building and marketing and of events and such so I learned marketing from people that literally tack to the logo of the brand on their bodies so like they die hard so I feel like I learned from a really great place but soon after found myself working for Tony Robins peak performance coach. Tony and I did that for seven years. And I was in the content department and I got to travel the world with Tony and work on the content that he does on stage at unleash. The power within date with destiny is core programs and then for his digital courses as well and long story short. There's this one fateful day that he had a meeting with a bunch of Internet marketers. And he invited them to come to the office in San Diego. They sat around this big desk. It was all guys. They came in and flip flops and t shirts and they're just like super casual and they came into talk about their digital businesses. Tony didn't really have a digital business. And he was curious about what that would look like so humbly. I was invited to come to the meeting to sit at a table on the side to take notes and so here I am taking a bunch of notes. He goes around the table and he asks about their businesses and all they talked about was the freedom of building an online business and building their digital courses and how much time they had creativity and they were working from wherever. And I my ears perked up and I'm like what are they talking about like? Who are these guys? And that moment I realized I needed to figure out how to be an entrepreneur. I had no idea how is going to do it. I felt again. Zero skill sets to start my own thing but I thought I I'm GonNa pay attention so for the next year. I started gravitating toward going to the marketing department at Tony Robbins. And then working on launches and then asking if. I could work from home for a little bit during the week in order to kind of get used to that and then I went part time and then I took the leap and eleven years ago. I started my own online business and I started to help people with social media and that eventually morphed into creating digital courses to help people start their own online businesses. Or you're just such a Game Changer. With it you know so many of my good friends. We've had PAT on. The show of compliments is Pat. Flynn my inches raise about you. GotTa Love Pat. And you know what's so interesting so Harley Davidson so have you watched son of sons of anarchy now? My husband loves. That show isn't good. He says the first thing I thought about well. I'm not going to say that I watch it but I have a pretty good. That is really good. So what a cool story just to. Kinda go from that template to the Tony Robbins enterprises very complex and dynamic and then to having your own thing you've got a breadth of experience and that's why I really wanted to have you today. In the timing of this is so perfect because our world is looking really freaking weird right now and just in some of the data that I've just been listening to your show and some stuff that you've put out you're looking at like there's actually a silver lining here but we have to. I acknowledge that some people are their lives are in flux. Their income source has dried up or they're working in a brick and mortar and they're trying to pivot a figure can do some stuff online or people who are doing stuff online or like trying to reassess things and make some pivots to address. The market needs right now. So let's talk about the silver linings. Let's talk about because Fi. Financial fitness is a huge part of our overall health. So let's talk about some of the silver linings playbook here and also You know kind of looking at what skills people might have. They can transition into income. Yeah so you're totally right. I really do believe that there are so many silver linings right now in the first thing is you've got to allow yourself to explore that you don't feel guilty. You're finding the silver linings but instead you're like what else can I do? What other option do I have to fill during this whole time and look at the doom and gloom or say? What's out there for me? So here's the deal. I believe that everybody has an opportunity right now to look online in think what could I may be do. So here's a time to kind of recalibrate and just dream a little bit because the thing is everybody's online right now. People are so open to learning online and being inspired online and being educated or being entertained. So they're looking online for solutions and you might have that solution that they need so the fact that zoom is so easy to use and you can jump on zoom in. Teach something that you know. You literally could be making money with the talents and expertise. You already have. You just have to be willing to experiment and the word I keep using is get scrappy right now. Just think you know I can make some extra money right now. What could I do? What do I know and allow yourself to experiment get scrappy make all the mistakes you WANNA make? Because the thing I'm noticing right now is nobody's looking for perfection. They could care less if your video super professional. I mean look at you and you and I were totally two different locations. This is not normally how you do it. So we're not looking for it all to be polished and professional people. Just want you to show up right now. So there's some opportunity out there absolutely absolutely committed. I WANNA give a voice to the folks who they've been going to a nine to five Four you know their their adulthood and that's just kind of their template and they haven't really thought about doing something online or creating a little zyppah newer thing or maybe starting their own business but maybe there is an idea they've had or maybe they feel like they have a book in them I WanNa talk about the need right now for people who have experienced for people who have skills where people who have something to give because even though things look like doom and gloom there is so much opportunity for people to help so let's talk a little bit about that yes sell. There's so many different things that you could do right now to show up and help people and whether that means that you help for free which that's usually the first place you wanna go like. How can I help you? What do you need and with that it could be as simple as putting together a pdf or putting together a quick cheat sheet or a died or something to help people with whatever it is. They're struggling with based on what you know in your expertise so I want to be really clear that we all have something in us so the way you figure that out is what something people always ask you to do or always ask you questions about or something that comes supernatural to you that you're like this is so silly but we want to know how I do this. That's where you start and what comes natural to you as well so you can put together something for free. You can make a quick video quick audio to say look. I've got this for you but you could also package it in a way people can pay for it so I just WanNa be clear. Some people don't totally agree with this this way of thinking but many entrepreneurs do that. This is the time that you don't have to give all the stuff away for free. It helps the economy if we are exchanging money with each other. And so if you have something that you can charge for and people are like I want that now by all means look into that as well you can help by still charging for your goods and services and the way that you can offer help so let's talk about some of those specifics of folks may be taking a brick and mortar business or job and taking that online for example I know that you have some great stories from people who were in part of your inner circle. Yesalis Sierra share a little bit of that yes so basically one of my favorite stories is one of my my friend Stacy and she has a dance studio k. She's got this dance studio. And she has kids coming into the studio four for dance and for music and for all these different things so she never took that online like is a thriving million dollar business in of itself is a brick and mortar but what she decided to do is once the doors closed she thought holy cow. We've got pivot really fast. So she taught her instructors how to teach online and she made offers to all of the parents. Here's what we're going to do and here's how we're going to serve you during this time. So she literally pivoted really quickly to turning everything online. And here's the great thing she's like amy little bit messy at first at things have really come together. The parents didn't understand how it worked and we had to do a lot of instruction in hand holding but once they started to see that this is going to keep their kid occupied during a time when all the kids are home like she rushed to that so I think that's one of the things that we've got to think you can make these pivots. You can find new ways to teach especially if you're just really open to say what can I do? What can I experiment with? So good and you know fund enough PAT OUR FRIEND. Pat Was the first person to tell me that his personal trainers actually virtual somebody who works with online and I was like really pat. That's the thing and he I mean it's one of the catalysts for him really to get into the shape that he's in right now is pads. Look pretty good. It's got the beard. Got The fitness going. I thought the dam Manley these days. Same thing safety pass a baller to he could who you know. I love that guy such a good guy. So that's one good example and also taking their fitness a step further another one that I heard your show recently which we gotta give a shout out to your podcast and this was another one that kind of tied fitness. There are a lot of people who listen to the show that are in the fitness space. And just thinking about ways that we can serve not just helping the nine to fivers but also helping kids in this great example was from Hillary Krueger. Yeah the to talk about on this episode. Yes so I love what Hillary did her and her husband Tai. They have a business where they help kids. That have behavioral challenges. Maybe there's a lot of chaos in the homes. They help the kids and the parents kind of even out that chaos and make things a little bit easier and so that's what they do in their regular business but when cove in one thousand nine hit what they decided to do is put together some gym classes at home gym classes for the kids through zoom. And what they did is they. Put Two weeks of these classes together. Sold it for twenty dollars for two weeks and they sold two hundred right out of the gate so they took what they knew. They knew they had an audience. They knew that they could help parents with the kids at home and then they just kind of made. This pivot like wait. I could use zoom. We teach these gym classes because movement was one part of their business that they talk with the kids and the parents so they took it into these gym classes. Sold it for twenty dollars. Two hundred people right from the get go. And they've sold more even sense so I love those pivot stories. That people really get creative with. Yeah that is so good and so helpful parents know which we're going to circle back and talk about this but right now. I think that there's a big myth that you know the county's crashing days ago in the hell in a handbasket people aren't buying but that's really a myth. Isn't it it really? Is You know one quick story. I want to remind people of this. This is definitely something that I think we've seen all over the US and even beyond some people's lives are not dramatically different. And so I have. My husband's a firefighter so he is working as usual. Maybe a little bit more than normal. But he's still going into work everyday and I'm at home everyday like I have always been so. Our life has been totally disrupted. Our revenue hasn't totally been disruptive. And we're not the exception. Although I know many people have been affected by this. You can't just think that everybody's not spending money. Everybody doesn't have the resources it's not true. And it's not a belief that's going to serve you and also just to be clear people are buying things. Amazon is very busy right now. People are at home. They're like going stir crazy so just be careful with your your thought process around that one and that's leads me to another one of the myths that you talked about which is this is not the time to start a business because everything is going crazy but that again. It's a myth. Okay yes that is. Actually I can't think of a better time to do this and I'm GonNa give you two reasons number one as somebody who might be thinking about starting a business. You do have more time than you ever have now. I understand if your home which you toddlers you might be like amy. Speak for yourself but the one thing that's different is we are not traveling. We are not commuting and definitely our lives have slowed down. I think everyone can agree. Life is different right now so if you can find a pocket of time in order to say this is where. I'm going to focus on starting aside. Gaggle Side Hustle. That might turn into a bigger thing. Find those little pockets of time because this is the time to do it. So on the flip side people are spending more time online. They have challenges still. They're looking for solutions. You could be that solution and like I said earlier. People are more open to learning online today. This minute that they were even a month ago so there couldn't be a more better time for e learning. It's only on the rise and it's getting more popular by the minute. So if you're GONNA start a business and think about it this way. Let's say you started a side hustle right now and you got things going. It's a pretty good story to say during the pandemic is when this business started. I mean if you can do that you can do anything so Kinda of cool story so good so powerful in this particular episode. You mentioned there was three minutes and this other one is kinda coming up for me right now because what if somebody has that template or that that mindset their enlightened entrepreneur conscious capitalism. They don't feel like it's appropriate to kind of leverage the crisis right now they feel like maybe that might not be That might be the thing. That's holding them back. Yeah is capitalizing on this crisis. So can you address that yes? I had a student just asked me the other day. She said he may have got this great product. That's perfect for right now. But what if my audience thinks? I'm praying on them by selling right now. Like I would feel terrible if they said that and when I told her was as long as you lead with compassion as long as you lead with the understanding that I am doing something that is helping my audience. They've got a problem. I've got a solution and if you do it with compassion and you know that you're you are selling to people that need what you are selling by all means. You should not stop selling now. Here's one thing you can think of. Do you want to maybe play with the price or make it easier for them to buy? I'm not into deep discounting for businesses. That still need to stay afloat. But maybe you could do a small discount or offer a payment plan or make it easy for them to get started with you. You can look at options like that but by all means we need to be selling right now number one. You need to make money too. If you have a small team you got to pay for your team and three. The economy needs you to show up as an entrepreneur or a budding entrepreneur. We need you out there promoting and selling you just lead with compassion and know that you've got a solution that people need and believe me they will buy and I've seen it happen over and over again I love this so let's talk a little bit about something. That's applicable to me right now. Which my studio. I love my recording studio. It's home my home away from home and the building is his clothes so out guerrilla style in my house you're at your place and I've had to pivot and change things but in just to kind of dress which shared I knew that it was my duty. I would not be in congruency with WHO. I believe myself to be if I didn't do an episode like this and I don't do remote episodes anymore but I knew that I want to get the best person in the subject matter. Have her on to talk about this stuff. So I make some adaptations and some tweaks and we make it work and so with that said also something we can do is Kinda repurpose content. That we already have because our lives are not the same. So let's talk about folks who already have different stuff. They've been doing and repurposing. Yes okay so I am a huge fan of believing that you do not need to reinvent the wheel and when you're constantly starting from scratch starting from scratch you literally burn yourself out and so we don't need any of that right now. If anything. I want people to get more rest a little more relaxation during this time then spinning your wheels at every every turn so repurposing what you already have taking something and saying how can I make this different or new or the the Buzzword that I love is pivot how can I give it the messaging or the offer to make it really relevant right now so if you already create content. If you've already got something out there that one thing that you've created one you can refresh it and make it relevant now for your existing audience or the people that are following you or you can pivot and and changed the messaging to attract a totally new audience. So that's one other thing. You could do other people out there that you could be attracting that you normally never do. I'm GonNa give you a quick example. I typically attract people who have been an entrepreneur for a few years. They're fairly still their new but they've been at it for a few years. They kind of had their sea legs with all nine world. Well there's a big audience right now that they've been sent home. They're working from home in their thinking. I kinda like this. I kind of like work in my sweatpants all day and kind of being my own boss here. I WANNA start a side Gig like we were talking about. So there's a whole new audience that I could attract right now with some products that I already have in so I just need to speak to them differently and I need to find out where they're at so do a little extra work but I'm not going to have to start from scratch and his take what I already know and make a few pivots around the messaging the offer so that way you're not spinning your wheels always creating right now. That's the last thing anyone wants to do. This is I'm loving this so much new idea So just to share share a little bit about something that I've done a little pivot that I made a repurposing because for me it was like in the studio and bringing in all these incredible guests into skin is working to create content to share to help to serve and to do my job for you know what I believe myself to be here on the planet to do. And all of that is a little bit in flux. You know of course like I can create. I've been doing more solo episodes which I usually prior to move into Los Angeles. I might do master and I call these masterclass episodes and you might be on a particular subject matter whether it's natural treatments for depression or whether it's on the tips for financial fitness whatever it might be but it's a master class and so now. I'm doing more solo episodes versus having on more guests so that's one minor pivot but something else just to give everybody a heads up what's coming we've been going through and looking at we have over four hundred episodes of the motto show. We have thousands of people that go back and listen to episode one every single week and listen to all of them. But many people miss some of the incredible jewels life-changing information so we've been going back and taking clips in creating these beautiful powerful inspiring motivational videos. That we're GONNA start putting out on Youtube. Here's a new series so it's repurposing content. We already have. We've got this time. We're not doing everything else with the guests and I'm reading books for people and things like that and I'm investing my time in that. Who knows youtube might send me a check. They might they might really like it. And that's exactly what I'm saying. You can inspire and you can recharge people with with content. You know they're gonNA love but they might have just missed so that is a perfect example. Perfect so what I want to do now because I cannot have you on and not talk about this because you have kids as well and let's talk about the reality of working from home right now with kids in the house. Yeah the spouse. I know that the consumption of wine has gone up exponentially. But let's talk about like. How do we address it? How do we have some productivity in sense of structure in the conditions that were in yes and mentioned earlier that this has been my life for many years but for so many of my friends and other people that I work with this is a whole new ballgame and even if you did work from home having the kids come home now in the spouse of the partner that's a whole different world and my my really good girlfriend who she is in the medical industry and in the Admin type so she came home to work and she said I heard this great thing? Someone said I'm not working from home. I was sent home to work during a pandemic. It's a different experience in that sense and so first we need to really understand like yeah we are working from home during a pandemic. This is a whole different experience for of us so with that have been really talking to my audience. A lot about how to make this a place that you can still be productive and still focus and I think the very first thing you gotta do is make sure you have a dedicated workplace. This is even for people that have been working from home for a while but they find themselves just working on the couch or working in bed most days. Like you gotta get Outta bed. You gotta get off the couch and you need a dedicated workspace and the reason for that is when you sit down and it's got to be a place that you'd feel pretty good in you sit down and you're like. I'm ready to work because win that you also need to have dedicated times that you do work and so I know for people with toddlers. It doesn't mean you're working a full eight hours through and no one interrupts you but there's gotta be a time that you're working the doors closed. If you could get a door in this workplace maybe not but the door is closed and you are head down in your focused and then during designated times you'll come up and you'll do what you've gotta do but we do need to treat this as though you're not just like working here and there randomly. There's gotta be a schedule so number one a dedicated workplace number to really get a together. The best you can. Maybe that's just one hour a dedicated time. Then you gotta go tend to the kids then you come back and maybe your tag teaming. The kids with your spouse your partner. You do what you've got to do but that doesn't mean you can't plan dedicated time and I think the third thing is you've got to say when you start work in when you end work so dedicated time to work but like dedicated times to start an end because the problem is your office is down the hall and you could literally work your life away right now if you're not careful if you find yourself working at ten PM at night there's nothing good about that for your health long-term so you've got to have boundaries around that is well the so good and just somebody who's worked from home for many years. You know writing books and things like that. That was definitely issue that I get caught up working way. I had to create a limit to create a stop time because especially if I'm juiced up and I'm working on a program or a book or something like that. I'd find myself coming out of my office patrol. You know after you know everybody's already sitting down eating dinner and so yeah the super important to have that structure and have that stop. Time is well and Just share with my wife and just I want to hear your feedback on this as well but the home school thing. Oh my goodness like a get. Homeschooling is a choice. We didn't have a choice and the choice was taken away so I wouldn't have a problem home. Schooling my son. It's just like it was out of the blue. And so she found because she would take the early shift like sitting down and she found that you know she'd get him going and then try to work right next to him and found that that is not a good idea because he's going to ask her twenty questions just because she's there and she's going to get frustrated and then they're gonna get to bickering at each other and my eight year old and so what she's found is that she just dedicates her attention to him get he gets the work done then. She has her work time. And then I come along and I do the language with him. Obviously and I do his book riding. We're working on his writing his first book. And so it's just like having if you can have a little team implement if you have the opportunity for that but you have to have the discussion whether it's your brother. Who's in the House or your Your spouse you know. Maybe it's another sibling or something like that. I know a lot of college. Kids are at home. Maybe they can handle the p. e. you know like create a plan incorporate so that you have your time to be with the kids and then to do your work yes. I love it. That tag team is so important. And your wife has far figuring out like I can't sit next to him in do this work. Because he's getting a love that she's sitting right next to him and ask all the questions that he can. So I think finding your way allowing yourself to find your way through. This is really important because the first three things you probably try are not going to work. But you're so right. It's not like you guys chose to do the home schooling. I've got a seventeen year old stepson home right now. So He's pretty much on his own but I have to tell you the one thing that drives me crazy is that he's just kind of on the couch when he's not doing schoolwork he's on his phone. He's kind of moping around although he works out once it aches these obsessive his muscles but other than being in our home gym. He's kind of around a little bit fills lazy a lot and it drives me crazy and so we try to keep him busy and kind of trying to think of different projects and things he can do because I cannot have a kid sitting on the couch all day long like it will drive me nuts and so that's one thing that I've been trying. Did you like give him some assignments to do. Because that ain't gonNA work. This is so good. We got some confessions going on here. Listen I'll go to ask everybody's listening with their kids earmuffs. Cover the kids ears kids. Cover your ears. This is one of the great secrets of parenthood is. We are smarter than them. You have to be smarter than you have to embrace that and so like my oldest son Jordan which. I don't think he's here. I gave me. Because I'll be giving away my smartness. I can't wait so he's in college and he does have his online classes. But we know that that there's a lot more Just kind of docile time and so now it's just looking at. What are some of the things we can incorporate here but also we have too tired to generally something that is interesting and fun for them. It's one of the little secrets as well. So then he's into so for whatever reason my son we have been talking to him for years because same. He's obsessed with his muscles so there's a similar factor there but he's just also such a great kid. He's a great teacher and Instruction and he's like You know kind of captain of the Football Team. Helping people supportive. So I'm just like why don't you take that online? Like you've got a great. You don't have a face for radio you know so sharing your stuff online and sharing your fitness stuff. And so he started to record videos. It took like ten different ass but yet he put he put instagram live or recorded a long video. Put that up for people. He created a program and said hey if you want if you want this program just shoot me a DM. And I'm just like Oh my God. It's amazing but we also have to look to the consistency so we have to be there as parents once. He does the thing because when he did it the first time I backed off instead of just being like Ayso finding a way to get into the to do the next one so we have to be smarter than he has I do. I agree and I love that that you found something that he really likes to do. Plus I love that. You've gotten online making these videos. So that's so good so good so what we're going to do next and again that's why I love having you on to talk about some tools like so what are some of the things that we can actually do. We can talk about some productivity tools. Some tools just get going on creating a new revenue stream online. We're going to do that right after this quick break so site. We'll be right back. I've been battling something for many years. And that is how to fortify or to make sure that I have an insurance policy with my health and for a lot of us were marketed to pick up a quote multi-vitamin and I remember when I was a kid taking those flintstone vitamins. They were delicious but was I really getting any nutrition from those bad boys and fast forward to today. We have the Centrum of the world and the men's and women's Maltese. And a lot of people are buying into this billion dollar industry not realizing some of the big mistakes that are happening with those purchases number one. This industry is not very regulated. So we have to be mindful of that. What's in the pill might not actually be in the bill all right so we have to pay attention to that number? Two is the processing of those nutrients. We're talking about when we buy Multivitamin from a conventional company. We're getting a substance that has literally been isolated as a chemical compound in a laboratory right. It's not a food base nutrient so do yourself even recognize that. Is it simple? Chemistry that if there's vitamin C. Supposed to be in this pill that your body is actually going to take it on. Well I'm going to argue that. No it's not going to. You're going to have a greatly reduced ability of assimilation. When we're throwing our money basically out the window buying those multivitamins. I know you've had this happen. Where you buy a multivitamin and up like some Ninja turtle color right some weird neon yellow secret of us. It was like what am I know? You're not dying your body's basically getting rid of some of those compounds That is just tried to take on. Also there are some compounds in the in the pill that are nursing your body for sure. There's a couple that are doing that but overall it's not the best idea. So what do we do what we turn to? Personally I make it a must and I tell every single person that I come in contact with at the absolutely have to get themselves a green superfood blend and my favorite is organic fi green juice. It is the best tasting. Because I've experimented with a lot of the green powders out there's the best tasting green powder that found and it is loaded with nutrition. We'RE GONNA share a couple of things that I really enjoy so number one. It has organic wheat grass super loaded with micronutrients and fighter nutrients and these really incredible minerals and trace minerals that. Add a lot to our health. But really who's GONNA GUZZLE WHEAT GRASS? All right it's going to be enjoyable thing you know. I used to actually go to the Jews. Plays in grab a little grass and trick my mind thinking. Oh it's like. It takes a little sweetness in there. But every time I drive past somebody freshly mowed their lawn at start to gag right. And I don't want that to happen to you. So it's put into organic fi as one of the hallmark things. Also we've got organic spirulina and as you know from listening to the morale show. I'm a big fan of Spirulina high source of protein of any compound in the world by weight. So it's about seventy percent protein by weight and humans have been consuming this for thousands of years. And there's some really interesting compounds in there you're not gonna find anywhere else like Fico sign it. Which has a great impact on your stem cells are so stuff like that really seemingly magical food compounds are found inspiration in. Spirulina is found in green juice from organic five also. They've got Ashra Gonda for stress relief. They've got turmeric. Which is one of the most powerful anti-inflammatory compound you're gonNA find. But here's the great news about this. It's processed with care in consciousness. It's gently dried superfood blend. That's retaining all of those nutrients that you really going for when you're trying to get a quote supplement to supplement a great diet so remember food first. Juicing is amazing but you can get a lot of those nutrients you're looking for in your fresh juices by consuming the green juice from organic by and by the way. I'm a big fan of juicing juicing for about ten years now and it's one of my favorite health practices but seriously who's GonNa clean a juicer for me to come over and do that and make life a whole lot easier? Nobody really likes to clean the juicer. And what we WANNA do is make sure that yes. We don't want to stop juicing but those times when you're in a rush those times when you know that hey I really need to fortify nutrition. Make sure that you're turning to organic green juice. Bland just throwing that Nissim water even and you're going to deliver a lot of these micronutrients vital nutrients and trace minerals and minerals vitamins into yourselves. Because it's retained goes nutrient because it's properly produced and I love those guys and they've actually given us a great amazing offer as a sponsor of the model health show so if you go to organic dot com and it's R. G. A. N. I F I dot Com and use the coupon code model at checkout for twenty percent off your first purchase. Now back to the show all right. We're back and we're talking with one of my favorite online humans. Who's taught us a lot. My wife some of the stuff that we've even done for the model health show has come from Amy Porterfield and she has a top ranked podcast. I'm sure has been number one many times online marketing made easy so make sure to check it out a sap get more of this goodness before the break. We mentioned we're GonNa talk about some actual tools like what are some of the things that we can utilize right now to help with our productivity to help with actually Guinness started with creating new stream of income. So let's dive into talk about okay. So my favorite productivity tool is Asana so it's a S. A. N. a. Now it's a project management tool but basically there's many different options. You can look around but I really do believe that if you put your action items your projects your campaigns whatever you're creating an Asana and even if you're one woman or one man show so you assign them to yourself and you give yourself due date. I love a tool that just keeps you on track so everyday I go into Asana. I see my tasks I see that. They're assigned to me today and I just start working on them and it's so important for me just to see what's coming down the pipeline and I used to use a tool like this even before I had a team so just getting organized and looking ahead at what you've got to get done makes everything easier. So I'm a huge fan of a project management tool. Do you guys use one. We use slack. Would there be in that category. Okay well that was my next one. So thanks for the SEGUE. So the Second Tool I love is slack in slack is a great communication tool and basically it's like instant messaging where you can have real time conversations but what I love about slack is that you can create different channels. I'm like organized to the Max to the point that I drive my husband crazy but I love a good organizational tool and so let's say you're going to have a conversation about the model health show. That's one channel but let's say you're also working on repurposing all those videos for the youtube so that might be another channel and then let's say you've got another channel for social media because you WANNA make sure you're posting every single day so you've got these different channels when you're talking to maybe one or two people on your team but you're keeping it all organized plus when you go work from home you need a way to have fun with those that you're working with even if they're contractors or friends or whoever you're kind of needing to be in communication with so my team has a lot of fun on slack as well you'll love this. We do a monthly health challenge inside the slack so that's one of our channels and one of them was to drink half your weight and water every single day so we had to check in on the channel. One was getting at least thirty minutes of movement every day. One was sleeping at least seven hours a night so and we had to check in on the slide channel so because I have a team I wanNA keep the culture fund as well so we use slack for that so cool that's awesome. I'd never thought of that so cool. It's fine you know what I my wife had to basically trained me or I'm not going to say was like Tina Turner Ike Turner situation put her hands on me. But every time I would I would text to my videographer and about something and I tell her about later. She's like why don't you put it in slack? Just text or send them email about a video to do she's like why don't you put in? Slack? So because all the other team members they don't know what's going on and then like she s so basically now but I get it. I've seen the light in now. I I no longer texts unless it's off topic you north so yeah and I think it's such a great tool it's great and it's free. It's free isn't it. I know it was free me because I have a big team is not free to me. But maybe it's Free Dr. I should not have said that that that is not my department. I didn't pay for it of that from the record regardless it's cheap and it's a great tool and we highly recommend it and those are really the two tools that we use every day in my business and we try to keep it really simple. The minute you have ten tools is the minute you stop using all of them so when you make this too complicated you're just not gonNA keep being consistent. I think consistent is like the most important word here showing up like you said like get it Outta tax. Put It in slack. We do that all the time. We're reminding people get it in there. And so those are the two tools that we use for productivity every single day. Awesome wonderful. So let's now shift gears. Let's talk about revenue stream. Yes okay so if you want to start a side Gig one of the first things that you want to do is create consistent content like every week. I'd love to see you put out some new content even before you start making some money. So just like SEAN. Sun Putting out the workout video. That's exactly what I'm talking about. Just start putting some stuff out there so sure you can do it on social but if you even created a super simple website. I'm talking no bells and whistles super simple website and every week you just post something on your website to get that consistency of creating content going. This makes a huge difference. The most successful entrepreneurs out there are creating original content every single week and you can do it for free so this is something that you can't say. Well I don't know where to start or it's GonNa cost me too much money. You can get a website up for free really quickly and one of my favorite things about Pat Flynn. Our mutual friend is before he made any money he just created content and he gave value and he put it out there again and again and again and I really do believe. That's why people think of him like the sweetheart of the Internet because the guy is so giving even though he sells now in the beginning he started out with just giving great content. So that's a great place to start when you WANNA start a side Gig start creating some original content now. I'm not going to get too technical but there is one more thing I want you to do. I want you to start growing your email list started newsletter because once you get people on your email list that's where you're going to eventually make money you're gonNA email your your list. They have got this new offer. It's for only three people the first three people that take me up on it you get to work with me in this capacity it can be as simple as that but you gotta get an email list going. Male chimp is free. So we're talking about free options. You could start there. There's tons of email service providers out there but look for a way to start growing your email list your newsletter so that people can come into your world we can go on and on about list building forever but that's just a little taste of it so good and by the way in online marketing main. Easy yeah check out the PODCAST. You talk about all this stuff in depth because even with the content creation each week you can do whatever feels good to you. This could be Maybe like two right. You want to start putting those skills to use doing a little. You know a blog or article each week or maybe it's video content that you do maybe just set up your phone and just hit the record and share some of your value that way or maybe it's a podcast so all of these different things and there's more there's more by the way but learning how to do it to get it setup you cover all this stuff in your show so real fast. Would you agree that if you look back at some of the first few posted you want to cringe? Oh Man I. I don't like the person I don't even like to look back at that stuff but we both started with. Just let's just get it out there. Let's just do something so I just want to remind you all if you do get stuff going. It's not going to be your best stuff. That's how it works. So just start somewhere. You GotTa get into motion. Absolutely this is I have to share this because what you just mentioned is one of the things that hold so many people back is trying to be perfect. I definitely have that bone in my body and so when I started my site I was writing articles as if I was writing for a scientific journal. That is now how I talk. That is not him. But it's just like I'm GONNA show you how smart I am you know. I'm a scholar but the motto. Hell show and why started this? Podcast was really based on the premise. Of Making this this information entertaining an easy to absorb and understand and so prior to this podcast. Starting I was the face in brand of another podcast and shot out to everybody who listen to me from that other podcast. That was I somebody else's company and I was like the resident nutritionists and you can see the progression of me just being like more and more like a like. This is what I was just being more and more myself. Just opening up and sharing facts in a way that's funny fun engaging entertaining versus just being right by the book and very stringent and once. I started model show and this was almost two years later. I came out of the gate. Feeling in my bag is one hundred percent myself. And that's why I'm confident. People GO BACK AND LISTEN TO EPISODE ONE. But chances are you're not gonNA feel that way. You just need to start the first that you do is just that is the that is the training ground right. You'RE GONNA make mistakes you don't need to get on Amy Porterfield on your first episode. You need to your word because you just got to mess it up so just work work on your skills created good brand then you can invite in people like amy to just really blow things out of the water for you. Well I appreciate you saying so but I will say I really do. Believe motion getting into action. Creates clarity so if you're like I'm not sure what to post or what I should say you won't know till you get into action and start doing it. Which is why you learned that. I'm not that scientific. Like make it all complicated guy but you would never have known Matt. You wouldn't have found yourself if you didn't start somewhere so I hope this episode of it does nothing else. It really doesn't courage people say I'm just going to take the leap. I'm just GONNA do. I saw good so we have anything else who want to share and this domain before we shift gears and talk about how. You're staying healthy during this time just to get outside voice. You're the first person I'm asking about this. Because of the whole change in dynamic so I'm just really interested to hear myself glad we're going to talk about this because I have a system. I've got a routine going on and so to tell you a little bit about myself over the last year and a half. I've been on a weight loss journey still on this weight loss journey. I have a a coach that I work with is more of a mindset coach. But we've worked together. I'd lost sixty five pounds over the last year and a half and really just put my health as a focus. And I tell you that because I wouldn't have gotten here without habits and just showing up in a really certain specific way so when cove in nineteen happened in the world felt like it shook up. That could have very well been my excuse like yeah but the world is crazy right now. Those cupcakes a really really good. And so and I've seen it a lot. I'm not a big drinker. I mean love glass of wine and such but I would take a cupcake over a glass of wine any day but I've seen so many people gravitate toward every night. They're drinking and they're like I'm just going to have a cocktail or they're teasing about and I've heard you talk about it. The Quarantine Fifteen. Yeah I think it's a real thing survey thing and so in the first probably week that this happened I saw my habits slip and then what happened to me. It wasn't necessarily the skill going up it was. I felt depressed and I have a low level depression. I always have since I've been a little girl and it came back with a vengeance and so I realized holy cow. I can't get through this and show up for my family and my audience this way so I got back to my habits and my habits are once a week every Friday seven. Am I call my coach? We do an hour long training call and I just talk about the week where I struggled where had some wins and I get any coaching that I need and it's really about my mindset. We don't talk about the food but it's totally related to the food because we I will gravitate toward food with every emotion. So I gotta get my emotions in check. So that's one thing I do number two. I have morning rituals that I stick with and and I think everybody this goes back to productivity but religious self-care every morning. I do the morning the same way and I know what toddlers. This isn't always the case but do the best you can. Where for me? It's I wake up at five thirty every morning. I do journaling which I love to do all the time but I do things even if I don't feel like it because I know in the long run. It serves me so a journal every morning and a drink my coffee when I do it then I work out then I get dressed. I do get dressed so sugar and might be in Yoga Pants but I make an effort. I take a shower. I put on makeup. I look presentable for me. It makes me feel better. I don't do it for people on the Internet I do for me. I think. That part's important. So I make an effort and they get ready and go into my office and I start the day but I do that every single morning before my boys get up so I'm not interrupted but that helps me start on a really really good wet in a really good way so I move my body every day. I I make sure I stick to my habits every day and I plan my meals now to get into the food thing but I have a rule that I don't snack and that just serves me like no judgment for how anybody does so. Hopefully no one's going to judge me but I just don't snack but the reason for that is. I don't WanNA snack my way through this quarantine. Who's going to eat what I need to eat when I'm hungry. Stop when I'm satisfied and I just don't focus on that to make food that the thing that gets me through this so I plan all my meals super simple meals so like salad every single day for like the last year and a half. I have a salad at lunch and do the Middle Prep on Sunday. I'm good to go so just those simple things but the habits the rituals. That helped me more than anything. I don't WanNA snack my way through quarantine. That is epic right there and something you brought that up because I always stay like how do you WANNA show up after all? This is done like when this is over. Who who do you want to be when this is over and I sure don't want to be a shell of who I was when I came into? This actually WANNA be stronger in so I had to get really clear. I have a very clear vision of how I want to come out of this and I do believe this. Time is a blessing if you allow it to be so our GonNa take advantage of this in whatever that means for me. I think everyone can do the same absolutely. I've been just re energized in several things already in this episode and I'm just again just grateful to have you on so grateful for the intention and the detail that you put into your work when you click play on one hundred episodes or one of her. You go to one hundred posts like you're getting the layout. It is so detail on point is do this. Do this do this. And all the stories that you share of the people that are connected that are following in doing what you are advising them to do is epic. You're one of the best in the world that of of demonstrating showing what the results that people are getting. So I just wanted to thank you for that and I just WanNa say I appreciate you is such a great resource? Look thank you so much. I feel the same about you. I just love everything that you do and you do with so much authenticity and you make it so fine so really. I love your show and thank you for having me this van. Such trait awesome awesome so great. I don't want this end but we're going to have you back on in person as some Poitou. Let's let everybody know where they can get more amy. Porterfield and get more information more resources. Thanks so much for asking. Just Amy Porterfield DOT COM. You can find a bunch of free resources there. Seek maybe start your side Gig awesome. Thank you so much for hanging out with me today. Thank you awesome everybody. Thank you so much for tuning into this episode. I'm so grateful that I got to put this together. You know this was definitely out of my comfort zone and trying to put this together. I haven't done any remote interviews quite some time but I wanted to do something that was value to you. I know that there are a lot of question marks coming up in our minds right now. I know that a lot of things are in flux and I think just kind of leaning on what she said we want. Come out of this better than when we came into it and it's such a huge advantage. It's hitting us all differently at different levels some people. It's a big struggle points. Some people not as much know. It's not a big change in what their day to day routine looks like but I guarantee you. Our lives are going to be different. Going back to quote normal is not going to be really be thing. And we're we're at the opportunity to extract a lot of lessons from this experience and also to extract in creating cultivation new skills and to cultivate new relationships and truly understand what we have access to today. I said this before in past episodes but I I don't know if he really got this but we have mastered space and time. Amy Is hours away from me yet. We right now together at the exact same moment sharing a conversation. We didn't the time travel was this. Time was instantaneous. We've mastered this but it's just kind of jump past all of the small things that we need to look at right. We've master space and time but sometimes we haven't mastered the space and time of our household of simply getting up putting on clothes. Maybe that might be the thing to help to create that new habit. So what I what I really want to say. Is that right now? We have incredible tools but number one. We have to use them and number two. We really have to number one master our mindset and that conquering space and time within our own minds is sometimes seems like the most complicated thing. But it's really the easiest. It's choosing to think a different thought it's choosing to take a different action is choosing to interact in different conversation. We get to have those moments every day all day to make these choices and at some point these choices are gonNA lead to the results in our lives right now more than ever. We have again access to this incredible technology but we have to really master ourselves. The technology isn't taking advantage of US versus sticking advantage of the technology. I'M NOT GONNA Mention Tiger King again on this show but others missing one more time because Hashtag Joe Exotic all right. Joe Exotic is gonNA juice you for your time and that's cool but we WANNA use this technology to our advantage is so much to to consume but we want to be a creator right now not just a consumer. I so I hope that this episode gave you some new insights of new tools and some inspiration. Definitely check out amateur shutter podcasts pop over and check out. Her website is so much good stuff. There's so many resources you have a gift to give you. Have a skill set. You have experienced who have talent whatever form or fashion capacity. You choose to share. It is up to you all right but you have something to give and this is the time to do it. If Life Hasn't taught you one thing is that nothing is guaranteed. You've got to lean on yourself. You've gotta look within and understand that you are the Lynch pin in your own life. Who can't depend on all these different things as much as we once thought. It was never really liked that. It was all kind of an illusion. But you need to depend on yourself and take action and not just yourself. You're not alone. Got Amy you've got me but also good people who you know have been supportive force in your life are lean on those relationships. Believe on yourself to take action to create something. Because that's what you really here for. I appreciate you so much for tuning into this show. Got Some incredible stuff lineup for you coming up very soon so make sure to stay tuned. Take Care Mazey Day and I'll talk more after the show. Make sure to head over to the model held show dot com as we could find the show notes. You could find transcriptions videos for each episode. And if you've got a comment you can leave me a comment there as well. Please make sure to head over to items leave US rating. Everybody knows that the show is awesome. And I appreciate that so much and take care I promise to keep giving you more. Powerful empowering great content to help you transform your life thanks for tuning in.

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Using Science to Hire the Right Team Members

The Entrepreneurial You

27:33 min | Last month

Using Science to Hire the Right Team Members

"Hey. It's John Lee Dumas of e Oh fire, and it's the entrepreneurial. You this show for dedicated and passionate Caribbean entrepreneur seeking daily inspiration brought to you by author. Speaker Award Winning Entrepreneur Hanukkah watkiss porter. You must be prepared to ignite I. Think the biggest thing to know is that scientists here to help you in the hiring process it's here to make things objective and take away that bias it simply one part of the hiring process it's a tool in your toolbox. There's things we want to keep natural and there's things that we want to get better at. That's where e Q. comes in as an opportunity to improve. and. So I, think the core thing here is don't be afraid of the results, embrace them as part of a conversation with whoever you're looking to hire. It gives you clarity on each role when you take the time to do this. Hi this is Hannibal I'm so glad you took the time to stop by today in Jamaican parlance one Magadan Sale. This episode is sponsored by. Sport Dot Com as well as the Stock Exchange now on Hanukkah walkies worship dot com you can visit us to blogs, resources, books, online podcast courses, podcast, and more. If you are new to the entrepreneur new podcast, be sure to check out past episodes with guests such as John Lee. Dumas. But Trees Washington Seth Gordon Richard. Branson. Amy Porterfield and a host of other game changes. We needed to risk capital but our experience with local financial institutions was that they were cautious and slow to act an interest rates for far too high. We had real concerns about finance our business through outside equity investors on the possibility of interference. Could. We get a fair valuation for our business. We had our own ideas about the business and it's rally. Should I go the traditional route of bank financing or should I try Jamaica Stock Exchange. So we made a call an experienced transformation of our business through conversations John food seal of Jamaica Teas, and we are listed on the Jamaica Stock Exchange. Give. US A call today at eight, seven, six, nine, six, seven, three, two. One to begin your transformation through conversation, we want to see your company listed on the Jamaica Stock Exchange. And no Harris today's episode. Men Love to wonder, and that is a seat of signs while Waldo Emmerson? Howdy. Hello. My people form. What's Guan? It is episode one, hundred, and eighty of the entrepreneur podcast I'm your host handle. What Kiss Porter today's episode is with Amy Laugh Kono Amy Phone, dead car, consulting solutions with the knowledge they need to grow your people to grow your business. Amy Focuses her work on the employee experience that is derived from skill leaders and aligned teams anchoring who work in the people I see part-time amy facilitates. Team dynamic sessions and provides consulting to assist organizational growth from hiring to engagement. She assists Clarence integrating turn oval increasing productivity and customer satisfaction as a National Speaker Consultant and Facilitator Emily Averages over twenty years of professional experience in several sectors of healthcare, she certified in disc and that's the disc profile assessment driving forces and emotional intelligence, as well as a seven stages of growth. Some truly excited to be talking with a on using signs to hire the right team members. Welcome Amy Welcome. Thank you so much I'm really excited to be here. Absolutely my pleasure as well. Know before we start chatting I, want to learn from you. Do you know anything at all about Jamaica? I know that it is an absolutely beautiful country that I've only been able to visit once years ago for a friend's wedding, you know so many people I talked to somebody may guests have come either? Through crews are they've come to attend a wedding? I really look forward to seeing you at some point you know after this, craziness it over. Exactly that would be really nice right using science to hire the right team. But that's what we're going to be talking about before we into that I love to learn more about your background besides you know if you can bring home for us what what I mentioned in the intro just a little bit about your background and why you are in the air that you are in. Absolutely. So I came out of healthcare and I was. In leadership operations for over twenty years and I served as a leader in a variety of settings, and unfortunately I've failed as a leader and through that I learned so many skills that had the ability to help me truly transform and become a leader that I wanted to be so that I could best support my team and one of the things that helped me grow was really understanding who I am what my natural preferences are wear on going. To be able to be the most successful where I'm going to be challenged and might have limitations and then knowing how to work within those for me. One of the big areas of growth was in that area of emotional intelligence and and having tools that measured in a valid way my baseline of emotional intelligence, and then getting practical guidelines on how to improve it in a year and a half I saw dramatic changes in my levels. Of issue, and that's what I do with grants today right now, I'm working with a group in Ohio and it's wonderful at the end of eight months and they just redid their emotional intelligence assessments and I have to tell you when they did the first round. Some of them were like this cannot be right please I. can't have scores like this and I said well, let's just use it as a base line and work on your skill set. And I have gotten emails from all of them saying you won't believe what happened and here's how I've made progress. So. When we talk about using assessments I, think a lot of people don't realize that there's two different types of assessments and sciences we can use as part of hiring. One, it's science that's baseline. Who Are we? How do we prefer to communicate? How do we see the world? And the second kind are assessments that give us a baseline where we can and should make improvements. So some assessments. There's no right or wrong answer. You are who you are and all we're doing is simply revealing that. Other assessments help us develop and grow when you're hiring someone and you know where their strengths and their challenges are. You can tailor their development program. You can make sure they have enough of the skills to be successful. And so all of that knowledge is really what brought me to what I do today and how I help companies and how I help individuals. Absolutely amazing story. No you mentioned about you know you fail at leadership and isn't it? Interesting, how or weaknesses or fail is at times, propel us into a trajectory a path that we need to be on. You know kind of correct those mistakes and missteps that we've made along the way. So it's interesting that you say that. You are so right about that and I'm grateful that I learned I wish I didn't have to go through that and I, wish my team didn't have to go through that but I am grateful that I had learning that I had phenomenal coaches and mentors to help me get better and it really gave me the drive. Shoe Really Excel at what I do now. Emotional. Intelligence is something that you've mentioned down talk about that and the importance of not just having IQ but e Q.. Absolutely, you know with emotional intelligence I. Think. It's often perceived at this fluffy feel good touchy-feely thing and in reality the research in sciences. So clear that E. Q. is what determines superior performance and high level performers have higher levels of. And that said, it's one of the areas that we can most dramatically improve ourselves. So when I think about e Q.. The way that it's been outlined in Daniel Golden's work, and throughout time is really that there's five different areas. It's how aware are we of ourselves? Do I know what triggers me to have a response? And then it's about self-regulation. Do I have the ability to disrupt? Emotions that. ARE PROBLEMATIC AREN'T HELPING then. I want to look at how motivated I am I to actually work on getting better at this and taking my temperature so to speak when it comes to eke you. And then we talk about the social side and you've got social awareness. This is your ability to perceive an understand how your words and actions, impact others and how what someone else is experiencing impacts them. So think about the Times that we're in right now with a pandemic, there are so many things people are going through. And I read a quote about how we're all in the same storm. But some of us are watching from the shore, some of us are in the midst of the storm. But in a boat nother, US are flailing around in the water. We don't know where someone else is that the higher our social awareness. The better our ability to actually understand what that person's experiencing, which then allows us to influence the situation and help that person. Find their own neutral. That makes sense. Yes. So what do you consider them in emotional intelligence a science there is a science to it. There is a science and how you complete the assessments. When I look at what I chose with my health care background I came out of a scientific field as a physical therapist. It was all about what does the research show? Q.. Is a scientific study, and so you need to use valid and reliable assessment tools when you measure it, you know you can go out there and find free Q. Assessments and quite frankly they're like taking the cosmo quiz you know or the facebook quiz where's the science? E.. Q. In terms of developing those skills is part science. Here's what will make it better and part. Art. Yours the way that you can interpret that and then make it better You know one of the first questions that had in mind to ask you what what, the heck the signs off to do with who you take in your business. Since we're talking about using sense to hire the right team members, what the signs have to do with who you take on your business. Oh, my gosh that's a great question and thank you because rarely do people ask that. And it's quite simple. We have biases as humans we had likability biases where Oh, they went to the same school as I did or you know what they're from the same state I am or they're from Jamaica, they must automatically be fabulous. Indeed how? Yeah, we had these biases and when we hire people typically focus on subject did in formation. Wow. I like the front they used on their resume and it looks really long may must have done great work where they were before. Wow. I liked that suit or we have the same color socks or we went to the same school they must be a good person. We have a hard time as humans eliminating our subjectivity and eliminating our biases. Science brings objective measures to balance out that subjectivity signs using objective measures to balance all. Because as you rightfully said, we all have by Owen by season. We'd want to think that we're so neutral, but there's always something that is going to influence or a decision making process, and so having a measurable something that is measurable. We can measure against what we're doing. The decisions that we're making is very important. I believe as well. So how consigns help you to get it right? So when you're using science to get it right you start by understanding what you want in the first place again, using objective measures to say I need this team member to have be fast paced innovative ideas on looking for someone who has out of the box thinking and looking for someone who is really good at compliance. So with the accounting firms that I work with, I want people that are doing my taxes to be very good at following the rules being compliant. However that person who's great at following the rules it wearing a design studio probably isn't going to be the right fit and I know that's an extreme example. But that's the idea behind using assessments in the science is I you need to figure out. What behavioral styles are they going to be better if they're fast paced or are we looking for someone who is slow and steady? Do I need someone who can make quick decision. Do I need someone who's going to support the rest of the team? Were Hinder stand that now I've got benchmark I have every top candidate take the same tool which is neutral. And I get a printout that shows me. This is where someone did well in matching. This is where someone was gaping and boy. Once I have that now I suddenly have my interview question I have specificity around whether or not there gap is easy to overcome or if it's a deal breaker. Makes it. A more simple and queer process. Sucking of tools, amy what are some of those scientific tools that employers are business owners can implement in their hiring process to you know the gates against buses, for example? When I started my company I spent a lot of time researching different assessment tools. There's a ton of them out there and there's different companies that provide them, but I wanted strong valid research when it came to the tool they use. So I work with disc, which is about your behavior, your preferences, your communication preferences I always include what motivates a person I want to understand are they motivated by personal freedom and autonomy or being part of a team? So I WANNA, look at that component as well if you work in a company that really is focused on. Helping others for the sake of helping you want someone who's altruistic versus someone who's looking for what's the return on my investment And I also look at what's the one acumen is. And I use the T-. Ti Success. Insights. Hartman index and this allows us to get a picture of. What that person's worldview? How do they perceive their current role? How did they precede their future? How do they perceive the structures and strategies that exist in the world? And combining these things allows me to get a really solid picture of the person individually. And what I like about disk and the reason I chose disk and driving forces, and then some of these other tools. Number one, the Ti tools are actually compliant with the Equal Employment Opportunity Commission, which means Baid been proven to not have an adverse impact on diversity. That means if you're in a protected class, this assessment is not going to be biased against you. and. The second region that I liked to use them is because they translate. So well once that person's on the team, now I have a picture of them and making get plugged into the rest of the team, and with this I'm only looking at a few core elements which needs. It's easy for everyone to know and everyone else on the team in the better you understand someone else the better you can meet them where they are. Absolutely t t I what's what's what's not abbreviated to mean so ti success insights is Talent target international TI's success insights is the best tool company that I use, and so I have been certified by them to actually utilize bear tools in my work with clients. So I had a guest on this podcast the Benjamin Hardy and he was pretty much. is latest book. Personality isn't permanent in a nutshell is throwing out through the window things like this school file and other personality testing saying as the title implies that personality is in permanent, and so the result you get times pretty much skew I would be skewed if you if you take it another time perhaps you get different results, and so it's not really a good measure to us as his claim know how accurate in your mind you know would you say these these assessment test? These tools are particularly disc, for example. TCI success insights is so committed to valid on assessment tools. They have an entire research department in they have done thirty years worth of research to make sure that the tools they're using are valid. And that? Yes. There are times when peoples behavioral preferences or going to change if someone has gone through a significant trauma or if they've gone through significant light changes, their natural tendencies will change I haven't read Dr Hardee's book. But what I'm wondering is whether or not he's whether he's actually talking about someone natural. Behavioral style. Bursts how they're adapting. I. See that all the time I see clients who their natural graph overtime stays. Insane. But because of the work situation they're in, they adapt their style. And we adapt for one of two reasons survival. Or strategically. So for example, when I was a director of operations for urgent cares. I'm outgoing I loved to talk and I am not detail oriented but I was responsible for making sure that we asked our accreditation. I had to adapt my natural preference to ignore details. So that we could do that. That was an adaptation that was appropriate. It never changed my true core. And I think that might be where the difference lies and I think that's the that's actually the argument because you know we we are we we adapt easily to situation than different circumstances up to you know whether by choice. or by force you know so that ability adaptability. Functionality and an ability of humans to do that could perhaps be. Why he has drawn that conclusion and here's the wonderful thing about the tools I use. Is that it not only gives you that adapted style. It gives your natural style. So yes, I get to see how and where people are adapting. And I get to see what their natural chorus, which is the stuff that doesn't change over time. My needs, eleven years old, and let me tell you. She has a high dominance high influencer that's not going to change when she's forty seven. So. Home much of that adaptability then versus your natural tendency. Is Some people would say pretend? So you're you're you're being somebody that you are not how much you know and and how much would you adapt versus your own personal style When I'm working with clients I, WanNa see small adaptations meaning a less than ten per ten point difference between their natural and they're adapted. If I see greater variation than I want understand why because that that adaptation causes stress. So I want to know, are they doing it for strategic reasons? I WANNA. Know if they see a reason for it and they have a timeframe for how long they're going to be like that or are they. Adapting so much because they're desperate. She Be Successful at work and I see people who when I get their scores and see their natural versus adapted and I talked to them go. Oh my gosh. That's why I need to quit my job. I said, yeah you're trying to put a square peg into a round hole every single day. And so hearing that what comes to mind no is a stress factor in terms of your cortisol able and in terms of yeah what that can do to to at a team member and Ho Ho effective is that level. High level of adaptability is in terms of your long term health over all exactly. That's where coming back to new idea of each issue is so important because you can adapt in a moment but how how quickly can you get back to neutral? How quickly can you get back to your core? You know one of the reasons I like to use science because I want people to be successful and unless they have to adapt to fit into a role, the better that's what causes the burn out is the stress over having to be something that they're not and so when I think about cortisol levels and on pressure and heart rate changes because of how much were adapting. The more someone understands this is not my natural. Then they get to make the choice. And my adapting on purpose which they can be comfortable with. Or am I stop adapting out of survival and I need to change my situation? Absolutely amy, laugh. Go you know we are about to wrap our conversation? Very interesting if you've been very insightful, I want you to close off with your final thoughts one at two home-made our peak performance in touch with you and also to share thirdly the. giveaway that you have four or unity. Absolutely I. Think the biggest thing to know is that science is here to help you in the hiring process. It's here to make things objective and take away bias it simply one part of the hiring process it's a tool in your toolbox. There's things we want to keep natural, and there's things we want to get better at. That's where each hugh comes in as an opportunity to improve. And so I, think the core thing here is don't be afraid of the results, embrace them as part of a conversation with whoever you're looking to hire. It gives you clarity on each role when you take the time to do this. In terms of how to get in touch with me, you certainly can email me amy a. m. y. at CAIRN C S DOT com. So it's A. M. Y. at C. A. R. N. C. S. DOT COM or you can just look for Karen Consulting Solutions, which is Cairns es dot com muscle on Lincoln feel free to connect with their and in terms of what I'm offering I, think one of the. Most powerful ways to see that assessment tools are not something to be leery of is to experience the power of them yourself, and so if there's someone out there who's listening to this podcast I, want you to e mail me amy at currency s dot Com, and I want you to just put Hanukkah's podcast in and I will absolutely send you a tool. You'll take the assessment and then I'll gladly take. Forty, five minutes to an hour to walk you through your results and help you see how much information can help you in your world. Thank you so much amy aiming less cool. Has Been My absolutely having this conversation with you and I, wish you all the best on your journey. Thank. You you too I appreciate the opportunity. Absolutely. Thank. You might be performance unique into this episode with amy. LASCO. I certainly look forward to connecting with you next week. But in the meantime I'm super thrilled to tell you that you can always with me or anything on passing all things. Courses Books on workshops, etc Going to heaven. Dot Com sending me A. Message, you'd find the what's icon to the bathroom rights of the street sent him a message. It comes through my phone and I'll be happy to respond to you. Now this week I one share with you. Of This point of Ov- is therefore with minds at are alert and fully oboe since you're on the grace to be brought to you when Jesus Christ as your. And is coming. Pizza One. Verse Chapter. One verse thirteen. Good.

amy Jamaica Stock Exchange Jamaica Jamaica Stock Exchange John Lee Dumas Amy Porterfield Branson Sport Dot Com US amy a. m. y. John Lee Seth Gordon Richard Hannibal Jamaica Teas John Daniel Golden Magadan Sale
#1770 How Amy Porterfield does marketing without communicating like a marketer

Mixergy

59:06 min | 1 year ago

#1770 How Amy Porterfield does marketing without communicating like a marketer

"Hey, there, freedom, fighters names, Andrew Warner, and the founder of mixer interview entrepreneurs about how they built their businesses for an audience of entrepreneurs today. I'm recording live a series of interviews with entrepreneurs about how do online marketing and it happened because I had this realization that. I interviewed people who are great at marketing about how they built their businesses and I never took the time to probe and understand how they how they grew it by letting people know what they did by buying ads seduced by writing content to do it by messing their current people. And, and it's something that I wanna learn, and I the person who, especially felt bad about was the was Brian dice that I pressed him a lot for how he built his company and his part of this, like online marketers who are taking advantage of people and stuff like that. He knew those questions were coming up. We had brunch where he had brought them up. So it wasn't like thrown by them are upset about them. But I was I missed an opportunity to really learn how he did it. And so I'm bringing entrepreneurs onto ask them about this. The one person who I did do a job of finding out about her marketing was the woman, you're about to get to know. Now, Amy Porterfield four five years ago, I was trying to improve my online membership site, and so I love how Amy. Things. Everything she does feels like she's really good at marketing in the way that she communicates not like a marketer. But like someone who is just talking to a friend who happens. She just happens to be good at buying ads because she spent some time on. She happens to be good at sending out Immelt. She happens to be good, podcasting. And so you wanna find out how she did it. So does approachability to but also authentic city to the I wanna learn, and I wanna get good outs. My feeling is that when it comes to marketing, I just want to press my foot on the gas and just accepted. It has to be bad at times, but elite to growth in business, or you suck it up and take it, but it doesn't have to be that way. He doesn't do it that way, and I want to learn from her. So EMMY Porterfield according to the top of her website, which he listed. I'm just gonna read the whole thing. She teaches business owners educators, entrepreneurs, the profitable action steps for building a highly engaged Email list, creating online training courses, and using online marketing strategies to sell with ease gonna find out how she had so much does those. But how she promotes the ones that she does thanks to nominal sponsors of I will help you hire great developers designers. It's called top towel and the. Second will help you do me host or website. It's called hostgator. I'll tell you about those later. Aiming tabby. Here we will, thanks for having the honor to be here. You actually using your mic. I should have asked you before. But it sounds a little different. Can you tap your mic? You are. You are using your might maybe maybe a little closer. Yeah. Okay. It we got your little bit nervous about doing the center Twi. You make me to be quite honest, because you ask questions, sometimes that I know you wanna go deeper and I know you wanna get to the root of it, and I just I have all the answers you want, but bunny enough, you and I were at a lunch about a year or so ago. And we were all talking around the table. You asked my integrator like a project manager khloe question. And we still joke about how intense the question was, how she was like a deer in the headlights. Now I don't even remember the question, but she's like, oh, you're talking to Andrew good luck today. I wonder what that was what actually I was going to reach out to Chloe looked up on Lincoln had a sense of how to contact her. And then I said, you know what? That's a step too far for this. I know where I wanna go with it. But I do that a lot because I wanna really like MAC. I don't know. I'm just naturally curious thing here, a great interviewer. So I'd love it. And I'm nervous about it. But let's just do it. Your website says that you are seven figures, can you be open about what the revenue is right now Amy, yes? So so far this year, we're at about five million in revenue for this year. Yes. Selling what what's the courses? Digital course academy is a course where his so meta it I teach how to create a digital course and had a launch that digital course with webinars using live launching strategies. And so it's everything nuts and bolts step-by-step how to do it. So that's my big signage course. At the nine also have an evergreen course, meaning it's an automated webinar that runs every single day. And that's list builders lab in. That's where I teach how to build your Email list. And I start with that one that one's three ninety seven so it's cheaper. Program than my bigger one, which is two thousand dollars. And it's a great place to start the conversation. Anybody who wants to grow business online, typically needs to have an Email list, and I can't do a good job of teaching the big strategies. If you don't start with that list on nation. So that's why I have that program to start and how do people find out about you? What's like the, the first step that a stranger would go through to know about Amy Porterfield? It's either you see an ad on Facebook, Instagram about my list building. Course or new CNN had about my podcast or someone recommended my podcast. So usually my evergreen webinar or my podcast is high. You get into my world until you're promoting podcast. I how do you know if that works if people even listen to Dave from proof, and I were just talking about how tough it is to promote podcasts. So I agree. I do think it's tough to promote a podcast. I think I have a lot of word of mouth recommendations from people out there. My has definitely a huge list builder for me. We survey people. Say how'd you hear about being, they say, so and so recommended your podcast? So definitely is a feeder for me, my favorite episodes of your podcast or were you in someone on your team, talk about what you did in just like we're sitting on the couch vibe, I love that. You say that I need to do more of those, those are the really fun ones, and I love to pull the curtain back and share what we've done inside the business. So, yeah. Those, those are the good ones if you do five billion in revenue, how much of that is profit in your type of business. So a battle we about sixty percent. So our expenses are around forty percent. Wow. Until met is really powerful. It is. Yeah, we something that we really focus on closely. So we are very, we don't actually have budgets for everything we do. However, one of my specialties is simplifying the business in doing what works over and over again. So if we did a launch in January, which is what we did we've done launches for seven years now we know how to do launch. As we know pretty much what we wanna spend in where we're spending it. So we try to stay within that same kind of recipe each time we launched. So we are goal is always no more than forty percent expenses. And so one of things that I told you before we started is, we didn't send out, I think a single Email for mystery all of twenty eighteen to me about that. Why didn't you? I couldn't sit down and write it. I couldn't find someone who could do even first draft. In capture my voice, it was so painful, that I said, I'm gonna give up on it. I'm going to spend more time finding guest talking to guests getting to know them. And one of the things that Megan who helped put today together actually didn't help she did it. She kept sending me your e mails and saying, look, you could send out an Email for every episode because you do that, right? Any for every episode you sent out an Email and feels it feels I don't know how to express it. It just feels if feels good feels right? How do you what's your process of creating an Email for let's say podcast? Great question, because it is, it's a big deal in our business. We, this is definitely how we engage our existing Email list, how we have a relationship with them. So number one, I have a copywriter, and I couldn't tell you off the top of my head. How much we pay her? She's on a retainer. She does a few different things but she's expensive. So we definitely invest in a copywriter and we batch, so we do six time. So I do six podcasts at a time she writes, six emails at a time, like everything we do. We try to batch and sixes in a lot, but it's a lot for me. A mother of really quick content creator so six works. And so. She'll sit down and show. Right. Those six emails and one, she's just really good in. She's worth every penny. But to we've officer, and so when I have an idea I sent her quick box and say, hey, when you write the Email for such and such episode tell you quick story. I don't always do that. But I tried to do that when something pops into my head, so she's hearing for me. She has a connection to me. And because I've been at this for tenure she could dig into the archive, she could see tons of stuff I bend, and she's taking the time to really get to know my voice, and so having a I could never sit down and write all those emails, either. So I get it until you're thinking of story and then recording it for her. The reason news vox is is that would call box, sir. Boxer is because it's audio base, and you could just record Senate over. Yes. In doing that, too. I actually been using the tool called auditor, and just record into it, and autumn transcribes it. So the person can go and use data the first drafts for whatever becomes their, their next version. I just can't think of stories and things to bring out to engage in the conversation by the time this is over. I'm not going to remember what was most, and I don't always either, so she there has to ask me or she has to come up with some kind of thing that makes. Sense. Like she's gonna have to be creative. Okay. And so that's the way that you work for most of your content mostly Email where you'll record something and say, this is what special. Here's what what I remember and she'll go and do. And she'll write the first draft. And then or if you don't have that she'll pick up by going through your episode. He asses. That's what usually happens to listen to the episode and she'll pick something out of that may be expand on it and have a little fun with each tries to add a little entertainment into each Email. But most of the time I'm not giving her stories I used to be so appalled, by the idea that someone else was ghost writing someone else's content because it's their voice, and then I read a book about Johnny Carson getting into Hollywood and being shocked himself, that all the comedy that his favorite comedians were were putting out there on television was actually written for them and eventually, you know, sharpened by them. And then he eventually understood it. And he became this guy lead, like a machine of writers. Herreid. His stuff. And I said it's hard to get over that hump I two felt a little uncomfortable. It's funny. I did a podcast episode, and I think it was called ten things I, I don't want you to know or ten things I feel embarrassed about, and one of them was, I don't always write my own copy, and I definitely don't write my own emails, and then I talked about why that helps and why I do it. So I get you, I felt the same way, but I think this is because the alternative is you're not sending emails and I think you're missing a huge opportunity when you're not emailing your list every single week. If you're out great podcast episodes, and so, for you, it's an add on Instagram Facebook ends up on a landing page, that might promote the podcast and get people to go subscribe to it. Yes, we just started podcast ads what we did is, we looked at some of the people we really admire, and we can go on Facebook and see which adds people are running. And we noticed a lot of the top odd casts are running a lot of that. And so we thought, well, we're going to do some more Madhi how it goes. Goes now I also do a lot of list building to my podcast. So a lot of the episodes, not most recently, but in the hundreds and late hundreds have a lot of freebies. And so we tend to pick those episodes so we can get some list building going as well. You know what I nodded my head, and I said, yes, I do know that you can see what other people are buying what type of other people I didn't know that where do you go to see what other people crying, I newly were gonna ask me that Anna carry member. How you do it. But it literally is something kind of new. And so I could find out and send it to you for sure. Or you out me I could Tex team right now and went is that how do you Abbott? Love to know what is not right now, your go ahead and. Oh, look at this Jerry saying, go to the business patients on info and adds. I'm going to do that right now. I'm gonna go good. Good this going to say. I guess this is part of Facebook's desire to be more open. Yes, on Amy wait. No, this is the personal page. You and I are friends on Facebook. So I got that it's the one that has three million people on it, right? Three million fans is no. That is not me. Go to go to Tim Ferriss, I want you to see that. So he buys a bunch of ads and what I noticed with him as he buys adds to his checklist, or something else that then get someone on the list and then he promotes it. So, yes. So a lot of those Janika Chern is a really great job of podcast ads as well. Those are the people that we looked up with ho they're doing great staff. If you go to mine, if you don't see pipe cast ads might be because right now we're promoting something. So we might have caused them during this week. But typically, we just are running base book at cast Oga. Amy that's fantastic. Jeremy, thanks for pointing out. Yeah. I see all of Tim Ferriss stuff. So he's got his not to do list with an ice image. He's got a photo of himself saying that he learned from a bunch of interviewees. And he has a photo of himself standing next to him. I mean to Tony Robbins etcetera. Yeah staff. He does a great job with five cast ads. Do any kind of Mark. Eating. That's not. That's not add based that is still measurable. So let me think we are so heavy on Facebook and Instagram ads. We really don't. I mean, we we use Instagram. So here's the deal. We use Instagram for Instagram's stories pretty heavily. So I finally got past the fear of showing my face on video. I've done it for years, but I've always hated it. And then I thought this is ridiculous, like, let's just stop this, and I had a lot of insecurities about my way. How I looked and all that. And so I thought let's just fix that get healthy. Let's move past this 'cause I am all business. I am obsessed with my business. So if my insecurities are holding me back, that bothers me. And so anyway, I just got past a lot of these fears that I've been grappling with for years, and years and started to do more video. So I do Instagram is more jump on Facebook live more. Just not acts or anything just to connect, I have seen a huge shift in the engagement, Mike immunity and the conversations in the DM's just for showing up regularly. So that's a little bit of a very big actually soft marketing strategy. But it works for me. I didn't see do that. And so this is on. I'm not following you on Instagram. And so you being personal there. Are you just talking about your day you are? I'm doing a little bit about now. I'm not the type of person that will take you into my kitchen and have you with me at all day, every day and all my walks with my husband. I don't do a lot of that, but do another that you get to come into my world for sure. So and then I'm constantly talking about marketing, but here's another thing that's changed for me over the last year my businesses exploded over the last year. And I think one of the reasons why is high finally realized that I'm a strategy, girl. I teach step by step. I get in the weeds. I talk marketing all this time, but one thing that I realize, if I don't talk about the mindset that this shifts that need to be made the fear that the concern the worry all of that, if I don't address that they're never going to have the big impact that they could. With the strategies instead I'm Tiki. So I've infused, a lot of mind, said, obstacles in blocks in shifts that need to be made. I've started to talk about that now I'm Tony Robbins. But it does help that I address it, and I always address it as let's talk about the challenge. I've had maybe you've had this as well. So it's all has to come from places sincerity. Your got it. That makes sense. Let me come back in a moment to talk about my first monster. And then I'm gonna come back and understand. How do you know what fears they have? Okay. I keep hearing survey your audience all the time, but they're not telling you, your fears I have one thing, that's worked for me. I wanna know what's worked for you. I do a quick adver top Cal. If you're out there and you're looking hire developers go to top towel dot com slash mixer. G they're gonna get you. The best of the best developers just talking to someone who is in the information getting space. Dave now runs a site called proof. It's a software tool. He's not a developer himself. He needed great developers. He went to top towel. He hired from top talent, and it was more of like a temporary thing. And the best of the best to get my team up and running the best of the. To give a skill that we don't have ourselves. And that's how he keeps improving software. If you're out there listening, frankly, EMMY if you're here listening, and you want higher developer consider going top cow. When you go to top towel dot com slash misery. The first thing they'll do is not get you hired or hire someone for you. It's look at you wanna call with someone you tell them what you're looking for. And if they've got that person they can get you started pretty quickly, go. Top towel dot com slash mixture. You'll get eighty hours of top cow developer credit, when you pay your first eighty hours in addition to a no risk Trump period of up to I dunno. Go to top dot com slash mixture. G weeks just don't want to promote the free trial and risk free. If you need developer, you're gonna love him. You shouldn't do it for that top dot com slash mixture G to what has worked for you for understanding people's fear. So one of the things we do on our webinars registration page for side. Got this free webinar labout listening, how to kick start your list building when someone registers webinar on the very next page. Thank you page, we have a quick little survey. So we do survey. Not the only hang fears, and we ask, so when it comes to list building, what is your biggest challenge? We have radio buttons in that we have a, where they can fill it in, but it's things like the technology not enough time not know where to start like we listen to, to narrow it down. And then we take we do the survey. So a few things one we get a lot of responses from that because they just registered, they're more apt to fill out that survey in just a little marketing side note, whenever they ate Unser in terms of a day. They say it's technology in the post webinar Email sequence. We will address their biggest challenge, personally will say, you let us know technology. Let's talk about that. So we use that information that has been a huge performing what they've told me there. Another thing is that I have something called the insiders club. It's Facebook group, only for my students alumni, that have gone through my programs and once a month. I'm live in that Facebook group in they to answer, ask questions. Full. Our have been doing this for over two years. Now, if you read between the lines of their questions, you will definitely see their fears. And typically, would I between the lines is that I don't have all the answers. I'm looking at what everybody else is doing and I do not compare so behind. I'm too old like it is very obvious. But it's been something that I've had to perfect in terms of meat learning how to read between the lines in it's been incredibly effective juvenile sample that I know that this is putting you on the spot. But because people don't explicitly say, I'm too old. They feel something else, and express it in a different way. So. Yeah, let me think about what just recently came up about someone. Oh, there was this guy talking about how he's been in one industry for his whole life. And now he's in his sixties and he wants to branch out into something new, and it was asking about where does he start there. But there were all these. Really weird questions that he shouldn't even be worrying about about what he was asking and what I said was you're worrying about all this stuff because you're deeper worry that you're too late in the game. You don't have all the answers because you started too late. 'cause you shared with me that you've known something else, your whole life. And so that's when I start that conversation right away, he writes. Yep. You're right. United it. So it was kind of like these questions are really end. You're asking all the wrong reasons are that's, that's something that we need to do. I just actually highlighted for myself here the time stamp with when you said what they were what they told me so that I can go back to my team and an implement what you sit around there. And here's what I got from you. When somebody registered for webinar the clearly coming in with a need big enough, that they're willing to put their contact information and show up at a certain time, right? We need the very next page needs. Do you do what you say what? Actually, what I was thinking of tell me what you think it is. What are you looking to get out of this or what's the problem you're looking to solve today? What's a win for you? Look at the end of this, Ryan, like what's a win. I never used that question. But what does the wind look like you asked me that when we first got on here and it's almost jarring like oh I could tell you what I want love it. So that's a great question. But I do think the radio buttons of giving them since suggestions. And then, keeping one open-ended is helpful so that you can it just it allows the process to be easier for them. And then your Email software will based on what they said, fill in the blanks in the Email, and make sure that, yes, we will get to technology. Yes, we use fusion soft, and we use a tagging system on that survey in order to let us know what kind of Email they need to get during the funnel. I think actually you one point told me that there was an issue with infusion soft, but you didn't mention infusion soft and then it was another guest Tim Sykes who is listening to you. With me, who said which is miss it. What you what she didn't wanna tell you. It was infusion soft and that's the problem. I keep having this issue with them. There's just so tough to deal with been tough. Definitely. And I will tell you for all of our funnels we use infusion soft for all of our automative vinyls, we use infusion software. We also use plus this, you know, plus, yes, yeah. So we typically in anything we do there's some feature of plus this, that's involved. We do too in that as another layer of complexity. It'd be test. You have to then go to the third party software to get a test. It's so true. And I don't wanna go off tangent. But I'll tell you challenge. We're having in our business something that's like, really near dear to my heart that I wanna figure out, and that is that we teach how to do webinars in my digital course academy program, so it's inexpensive program. I wanna to make sure I give them everything I can't make it as easy as possible. But putting together a webinar alive, webinar with your Email service provider with any extra tools you need to do. With zoom integration back end timing Email marketing, all of it. I can't get any simpler than the technology. And so, my students are saying this is too many steps, it's too much, I'm alone. And I wear that on my soul. Like, oh, my gosh. I wanna make this easier. But our team has been tried to clean it up because we have integration died for them. But at the end of the day, it is a lot of steps at the end of the day. Marketing is not always easy. And if you really wanna dial things in, you've got to piece together some tools there is no one tool that is going to be our savior. And I wish there was, but it's something that we've been dealing with. We wanna make it easier. But it's not always easy. It's kinda complicated. Time for your team. They need the steps to do this. Right. The idea that we're just gonna put click funnels, click funnels will handle, the whole thing, people show up or webinar jam and they'll do it. It's it doesn't work does not work that way. And I guess I just want to be really honest with my audience and. I'm hoping that creates a bigger connection with them saying guys, I'm making simple as I can't for you. And it's not a one click thing and it's all getting done. So don't let anyone tell you it is. Yeah. You know what I'm glad to hear you say that because when I went to find your name one of things that I found was note, your name in my in my Evernote I found a note that I had about the software that used for your webinars, and I saved it and I never went to test it out. And I said, oh, that would have saved me so much time that would have done everything for me. Because it's great. No. There is a set of steps. Yes, always definitely, and it takes time and it takes a lot of tweaking. So I need to do more tweaking this live event, one thing that I was that I was thinking was, oh, if I were to reach out the Brian Harris. He's got some kind of tool that helps when someone registered for something incursions them to tell their friends and then rewards when they do, and he would have put it on for us because he's got like a services component business. And I didn't there's always another thing like that. What's your process for making sure that you do keep iterating and improve? So you're right. There's always other stuff that we can do. And to be quite honest. There is a lot that I want to do that. I don't do. And here's the secret for me. I have really small team. They're six full-time people on my team. But I have one person on my team that her job is to tell me now. And it's it's and I don't love it. But we use a system called US and EOS is from the book rocket fuel the book traction, and with EOS you have a visionary, which is me the owner of the company in an integrator, which is khloe, who basically she make sure that whatever we say, we're going to do it gets done. And so when I come to the table and say will Brian Scott this, cool tool that you the end of it, and you can do X, Y Z, if we are maxed out, she will have to say, okay, we can do that. That means we're not gonna do this. And so it's like I wanna be a kid in a candy store, but I can't imagine what I met by. We keep things. Simple industry mind this possible in the business. And if you look, we do a whole less than most people, but we do, well, revenue, wise and expense wise, because we don't actually have a lot of those bells and whistles. So here's what we do for an event like this. What things I've learned is create a checklist. So the right and we just we use base camp because it keeps things simple and quiet. And so we'll have a checklist of the things that we did to put this together will copy that next time we wanna do things actually before we do will make changes to it. So if I say, I wish we would have done this viral thing that Brian Harissa, the Brian Harris has I would go and write a note. And that main checklist says next time here's a suggestion for improving. Next time somebody else should be proofing the promotion material little bit better. Because we made a mistake with, with rand fish post. And the next time we go in and say, okay of all these things, what would just things that felt like fires last time. But aren't important, what's critical? If it's critical. Let's at one checklist item or two checklist. What do you think that you and I could have marketing babies together? I mean, we're just really very similar in that sense. We do almost the exact same thing. But one thing that when I work for Johnny Robbins, one of the things I loved about a disciplined, he had with, he would get off stage and I was in a position that I was working on creative content. So as always there, he'd get off stage. I'd be right there, and he would say, let's debrief before he went p before he took the water for let's debrief. And so he looked to me in the team. And say what do you think worked, what didn't work, and then he would download in everything he thought about that segment on stage or that day, basically was end of day kind of thing. And so I took that into my own business and well launch is going on. Have one Google off where everybody in the moment goes to the Google doc just jot down a note. They don't wanna forget, this work great. This didn't work great. This was weird, whatever and different sections. Whether it be the webinar, the emails, the social whatever, and then we compile it all at the end of the launch were done. We're not trying to remember anything. It's already in there in one percent of the team takes that turns it into a Keno and reports to us what worked what didn't work, what we're going to change, and we record that so we could actually go back to it. If we want this is something new, we started in January, but it's very fills very that nothing's going to be forgotten, and I love the any dad when discipline that you said, which is okay, then you look over everything they, what really feels necessary to do again, or to keep we can't do it all I was talking to Marie Forleo the other day, she's going on launch September October. And she said we did a whiteboard everything I wanna do everything that wants to do for a book lunch. Then we went back crossed out the majority of it because we can't do all of it. And I think the discipline of crossing out the majority is what probably most people don't do. Yeah, I hard time with crossing things out because I want to do so much gossip much energy. I went on yesterday. It was going to be a half marathon. I said to my wife Livia I think I've done enough half. Marathons I should up at. She goes. Yeah, you should. So I went for a run. I said, let's go to fifteen miles I got fifteen I said, Hodgson, other one mile as wide, you drink that whole Gatorade it has one hundred sixty calories in it over that of and before I knew I had to stop before dinnertime. Are you about this is this under percents can tell that will never happen to me that I can run that much that is insane? That is insane. I do that on a regular basis. And part of it is, this need to like it's not approved anyone that I'm a superman. I didn't think I would tell anyone except for Libya, but it's to just take on more, and you don't feel that you don't have this need to just take on more because you can't sit still. I want to I genuinely want to, but I've seen what it will do to my team. I've seen Bernau on my team. And I also have a husband, that's a firefighter who is not in this world. And he'll say, I haven't seen you for five days, so I have to remember the stuff that's not related to work, and I have to find I don't believe in total balance. But I have to remember there's other things that I have focus on. So I guess that's why it stops. But I do have that desire, that I do wanna do more for sure. Why are webinars working for you? When I keep hearing that they're not working so much anymore. So I you know, I hear that they're not working to, and then at the literally, and I am not this is not just a plug. I see so many of my students talking about their successes with webinars. And here's what I think is important. One is that some people do webinar once or twice may think it didn't work whereas I have my students do four five. Webinars during launch because it takes more than one or two to make it work. I also believe that if you focus more on what the product is in your messaging that webinars going to convert better. So learning how to talk about your product learning how to do webinars that Knicks people walk away. So I had this motto when you get on a webinar fine you walk away, no matter if you buy or not billing excited inspired driven to take action, no matter if you buy or not, and I say this motto every time before I go on a webinar I teach my students to do the same. So if your web are. Gives more than you ask for I do believe that is a recipe for success. So I, I can't even fathom people saying webinars don't work. It's not true. Well, I thought that people were just burned down on it. They want everything right now. And you know what I think that one of my issues with webinars, and in general, this is one of my issues. I don't do the excited and inspired or even driven. I, I'll maybe driven, but it's more like. I got some information I need to get to you. And if I'm doing inspiration I feel in the back of my head that almost like these this is like my own negative chatter. I am then becoming like these empty Instagram, people who are doing nothing but posting quotes try to motivate you and there's no substance to it, and that's my own my own issue. Let's like in that we never be you for small. You don't even have that in your DNA, not to offer immense value. And I always I see that this is the thing you and I are in the same in that inspiring doesn't necessarily come natural to me. But I realized if at the end that webinar, if I taught them something they could do, but they don't believe that this concept is very doable. They will take action. So I had to start weaving in this idea of what it looks like to make this doable for that, so that motivation inspiration, part is essential in any webinar and you Aurora or find a way to do that. Because if I wanted to give it another tip, I would just hunt down the tip that worked. Best for people and then include that I'm looking for something that inspires people. I don't know how to okay. So let me tell you Stu McLaren. Taught me this is learned one hundred percent from him. I strip out the testimonials and my webinar and I put in the stories, and I tell stories of other people and what they've done. But I really focus on where they started in the struggles. They had and the stories are, what inspire and motivate and make people think it's doable. So we have so we weren't mission this year and all we care about giddy. Those stories from people, we've never done a good job of this now, we've got Ethan. So I was doing a webinar with Stu are doing a podcast episode was Stu couple of weeks ago when he came to my house, and we sat in my studio, and I was gonna ask him ten questions about building a membership site. So we sat down and I had my ten questions in front of me like you totally prepared ready to go. And I look over at his notebook in all he has is names of like. Fifty people names in a little note next to every name he was prepared to answer my questions with stories of karma. Donna that, right. I don't have that I don't have a list of names that I could just tell stories and I believe he's such is has always been successful, you know, stupid, but he's really come into his own over the last few years in his own thing. And it has to do with that human connection he's been making so in an ideal world when I asked you are webinars, even working you would have said, well, actually marry Klein came into the session having done ten years of webinars. It wasn't working the way did before. And then what she did was and tell me what you did. And as a result, now she's doing a webinar week. That's the kind of thing -actly exact I get that I resonate with that, and that is actually useful in. It's interesting in connects me back with my audience, a win Schroeck the audience saying Stu is awesome, sue McLaren really as awesome. Not him. How do you how do you pull out? Testimonials from people what you used to find people successes in record them. So you could tell them rate question. So you'll love this because your system's kinda guy, so we have one person on our team where her main objective is to find these people get on the phone with them. We have a whole system of interviewing them asking the right questions putting together a loose outline giving it to a copywriter to right to a story. We've got the whole thing going on in. It's worth the investment for us because we know stories are, what will make that impact. Motivate inspire in cell, and so one we have a system for it. I've noticed that nothing works in my business. If there's not a process if there's not literally in SO P for what we wanna do. But to get really tactical, we have this insiders club, this one Facebook group has about seven hundred people in it all my alumni from all my courses, and that is where we encourage them to share their winds. Use hashtag win. And we encourage. Them to tell their stories there. And so any time they do when they do we try to celebrate I make them video. We get excited for them. And then we also tell our students Amy Porterfield dot com forward slash win. Go there. Tell us we ask you, if you questions they tell their story there, if they don't wanna do it publicly so we have to give them the mechanisms in a way to tell us their stories if we don't like last year, I didn't know until their story, I felt like I had no testimonials there were hundreds out there. I just didn't ask for them properly. They come into my inbox and I don't even bother labeling them money more g mail because I don't look at them. Oh, that's another big win actually, like ripping out pieces of paper here to make sure that I actually follow up on this stuff. Let me talk about my, my second sponsor and then come back with some of the things that I've gotten out of this interview, and then where we're gonna go next the seconds, there's a company called host gator hostgator. Everybody knows Gators a place where you can go get your website, hosted inexpensively just works. And it don't say it on the site, but they'll scale up with you. If you need a more robust site, more management, they'll do the whole thing for you. And let me ask you this within the ad for hostgator. If somebody wanted to start a site for something, what's a good way for them to figure out what to start the site for like, if they wanted to if falling your process? And they say you know what? Amy's teaching me had have course. I wanna have. I'm gonna go to hostgator, get my website. I'll have my course. What's the thing that they could do to find the topic to launch to launch your side on? I usually tell my students mostly suits. Have some kind of idea about what they wanna do. They're not sure it's gonna work. So we do something, hold course calls, they get on a call with seven people. And they talk it out, and they get with their ideal customer, avatar in find out how the he'll around the topic, not how they feel about, I'm going to create this course you wanna buy it. But around the topic in that usually gives them a lot of clarity. So I wanna do on say dog trading or how to. How to code a website without actually coding know using tools like Zappia and bubble and all these free tools that are now coming out there to enable you enough free. But inexpensive tools that allow you to code with coding I might get on with seven my friends and ask them just have them. Hear me out. They have to be seven people that are your ideal customer avatar for product like this. So I figure out their ideal customer avatar, then I teach them how to get on a call and really do their diligence, because, you know, a lot of people will move forward with an idea that has never been vetted. And so that's what they themselves in trouble before we create that website. We do some court, we call him course calls. Okay. So do course call on the course call. What are they looking for looking for problems, validation, Wes fears challenges problems? What if they tried before what if they paid for what books they read about it? Like where are they spending their time? What questions do they have about it all of that? Infor, some reason there doesn't seem to be a lot, there is because it's not a challenge. We, we have not hit on on the. Meat of what it needs to be. So they go back to the dry moored. They do more calls of that's so helpful. So then I might if I had this idea for a site that helps you create software without coding. I might talk to people who've tried it in the past, or maybe I've taken courses on how to code in the past, when they tell me where they hit a roadblock. I might actually get an idea for a blog post overcomes it something like I tried bubble didn't work for coating up sites. I might say, well, here's what you should have been doing with it. Not trying to got it. I don't actually have a quick answer for that problem. But I get it. Anyone out there who has an idea and wants to host a website or if you don't like your hosting company right now? Go to hostgator dot com slash mixture of honest with you. They've got a really low price. There actually very basic hosting does what it needs to do. It doesn't do much more, if you want to scale up the way that we did what you could do is call them up when you're ready and you can scale up get dedicated hosting get more this more that even WordPress hosting they don't advertise it at all. But they have that in their always at lower prices, and they've been around forever, so you can count on them. Go to hostgator dot com slash mixture to get the lowest price out there in the I talk like a New Yorker talked fast, hostgator dot com. Recive. Now we got a four year old and a two year old and they're starting to talk just like a fast like me. We are you, you're from New York, you always in New York and New York is still heart of made this like always be really is. Where did you grow up, Orange County, California? Just like that, are you. I'm the valley girl. No, I'm really not. But I do feel like a California girl. The number one way to know him come for new girl. I go outside, and it's sixty five degrees. I'm frizty so, yeah, the opposite. I come in t shirt, I cycle in the cold here. Nothing. This to me at in San Francisco is warm weather, so I like the idea of somebody on our team going and doing interviews with with anyone. If they say something positive, and it I could see that there's metoo it. We should send the writer it doesn't cost much go and do an interview, I'll pay you for it right up oppose and then do use it for something. Are you planning on using it for like both? Yes. Basically, we now we've got this Bank that we keep everything we've dropbox air table. We's asana. He's all these tools, but we end up with the Bank of let's say bunch of stories, and then went happens is if we're gonna go so in September, we're gonna launch digital kademi again. So here's what I'll do one all go in there. Read all the stories all put the ones, I love the most in my webinar, and then I'll put another list of stories for my Facebook lives during the promo, and then I'll put another few for my podcast. So I'm gonna pick and choose the best ones for podcast. Facebook live webinar. Sales page on sales pages. We might turn him into a little bit more testimonial, testimony. Everyone's clear is different than store story. Testimonial is I took this course I followed it step by staff, this, my results, but story is more the challenges the struggles who that person is. And why they did what they did in how they feel now that they've got results. So there's a time for testimonies time for stories. I get that. And then when you say you're gonna do it on Facebook live. Bring them on and have them tell their story with you. Yes, has just started to do, and it's, it's so powerful when people could hear in their own words in it's not just about me telling their story. I'm looking for more ways to capture that, like systematically. Yeah, I keep bringing Brian Harris. I liked that guy. The whole any jail, you know him I only know of him we've talked on Email for hot minute, but I think what he does really solid. I look at staff definitely one of things that I feel like he wants to get into software. You could see that he keeps moving into more and more software and services he doesn't I. Get the feeling he enjoys education, but he really wants to explore this passionate software. He wrote his own core software and at the top of the core software. He has a button that says, like report your windows hole course off ways set list. So you're supposed to do this, and yes, they're happening video for the checklist. But it's a checklist and then when you're done thing at the at the top. What's interesting is that he has that systematically built into software, not using software. I think we're still using wishlist, we still use them wishlist. So I use Cajal he and right. Absolutely love it. And the reason I love it is because I feel as though my course, looks really solid really polished with very little co our work on my end and it's not any special coating. And here's why we moved to Javi. I wanted everybody on my team to be able to make any change necessary to the Bush at any time. And we feel held captive when we started to do custom thing in wish-lists. So we took that whole customization kinda thing away and what with ca job and it's been a lifesaver, by the way. Chris luck listening to us. He just chimed in which we things number one said here that Andrew ca job, because he's been telling me about job. He built his stuff on Cajal be the best decision. I made and I am Philip. I wasn't an affiliate. When I went to them best decision. I want you to check out. Yeah, we should, I think we had for a long time this belief that we could build. Ourselves build it ourselves. And that's a mistake. The other thing he said, is when I asked you about whether webinars, even work, he says, I I I've done just over two hundred thousand with a webinar two weeks ago, they are gold. Everyone should do them. So he still into webinars. Chris, I'd love to have you come on and talk about what you're doing. They have known Chris forever. He actually encouraged me to start selling stuff to my audience. He won't do mixer interview because he knows. Well he should write. This is nice. That is I thought, but I will tell you something, I like to be really honest with you. I worry sometimes that when you and I talk my stuff feels a little bit. Fluffy to you or a little bit software. I'm d- I think he really wants analytics or he wants to actual strategy or whatnot. But I will tell you Andrew that over the last year when I've allowed myself to focus a little bit more on the SaaS metrics in that soft strategies in marketing that things have changed for me. And so I'm glad we got this opportunity to talk about some of the stuff because. I think it makes a huge difference in Ryan Deiss was on stage. I think at traffic in conversion. I think that was the event where he talked about these off metrics why they're so important. So I appreciate you letting us have this conversation, William metrics, meaning such as I listened to my students, and I call him on the phone, and we do course, calls, or we ask we ask them, what their fears are challenges are or I've infused more motivation inspiration into my webinar ill soft to me. But at the bottom line has changed because of it. So I think it's I think it's just important conversation to have. So I think you're under estimating, or maybe it's because I always have a scowl and like this determined look, Heaton shot, the founder of kiss metric said Andrew, you don't have to be so intense just chill out. And I said, I'm not being intense to get a result of being intense 'cause that's why maybe that's yorker. I'm literally taking notes here and pulling them out. So I could tell someone. And I know exactly who's going to do what on on these things. Nice to say this is a great idea. And again, going back, five years into my notes back when I was using Evernote I had a list of things that I asked to say, we need to do it, and I remember following up doing I think I get so much out of this conversation on my conversations with you. I think maybe my face needs to let you know. This a I, I'm glad I, I always I always wanted your show. I wanna make sure we get to the good stuff that's going to this is fantastic. The winds. What's a process that you use to to get that? So you have you keep telling people to go over. Do you have like a I'm thinking, should we put in Email into our sequence when somebody signs up should we have a big button at the top of our site to let them know have done it really? Okay. In the past. I want to be great at it. I think we could even be a lot better at this. We, we have a new customer on boarding sequence. Which is if you're a new student of mine, you get an Email every single week while the courses live and the final Email is a celebration Email where we're asking for the winds. But here's the problem with that a lot of times, my courses are ten weeks. They are not done with their entire course. Ready to launch it in ten weeks. That's not how it's designed. So they're not gonna have a win. So a few things I think we two months later send out an Email asking for their winds wanting to hear from them. I'm starting to see a lot of success come in. I launched my horse in January. So here we are in may just starting to see it. So this is the time we should be getting in front of them. Also. I think it's important Stu does this, where he ends, of course with a celebration, and he lets people know, okay, we're celebrating now but here's what I want you to pay attention to kind of helps them realize what a win is when you do this, that's win. When you do that. That is a win in. I wanna be the first to know he defines what a win is. They know because a lot of times by students will say heating thousand people on my Email list, that's not, not much has over two hundred thousand no without be on your Email is a very big win. So I find the winds I think is important, but I've learned through leadership that over communication is incredibly essential, and I over communicate with my team, and I need to over communicate with my students as well. The wind thing has to get front of them many, many, many times. And frankly, in front of me, like I remember clay Collins, the founder of lead pages heat, he said several times, I only got into software because of mixer and here's how he said at his conference. Introducing me that this is why I got into software and then I never did anything with it, and that's a win. That's not just like a day to day thing. Yes. Go and get that written out somewhere or interview about it and do that. And then you also mentioned the celebration at one point after I sold my company, I just started exploring different groups, just out a fascination, one of things that I noticed was a lot of groups that, you know, in person groups is what I mean. Like old stuff like rotary club Kawana 's club. I went to those things I went to forget what the landmark the landmark thing was interesting because what they did was is something that other groups did they would have graduation day. And so I wasn't just popping into a random webinar to tell me or live seminar to tell me what this stuff is I went into some. Buddies graduation day and they brought their family into celebrating graduate with them and through that you can't help. But you're this is what it is what it does for me, an aren't afterwards as part of this graduation ceremony, go to smaller room and actually learn something, and that's we did that once and we should do that. More the gret. You're aiming for this graduation day. I never done that. I'm taking that one. Not a great thing day. And let's hear from those who have gone before you. I love that. You know, who did a graduation day, kind of interesting is. Dane maxwell. He flew me to Vegas to speak to his people in a private room in Vegas looked around and it was all these people. And I noticed something that they all have in common. They all had a sale, and I thought that was kind of interesting. How do you all have sales? He said the only way you could come to this is if you have a presale, you have to sell something before you make it and then you get to earn the right to come to this event that was kind of interesting to like that ally. Very so here's what I've written down. I've got keep telling them what a win is. And hunting for it. We should have somebody who just interviews are members and we've got that. I've got a good rider now who should finally go and do that. I need to find a way to record. I don't think I'm gonna use vox. I think what I should do is I, I don't even think that I could record into my own thing. I can't talk to myself I love talking to people should be someone on my team on regular basis. Even on the team calls when we're talking a hit record and then I send it to otter and yes, we have transcribed. I think that is so smart and really quick. You know if you identify one person on your team to do this, we have a goal three interviews a week, and we actually have a metric we check metrics, every Monday, one of the metrics, how many people did you talk to did you get to the three interviews this week show or the person who's doing the winds three interviews. It doesn't mean that she's going to create three stories that we've may be one story isn't really gonna work, but she literally gets on the phone interviews three testimonial stories every single week. That's her goal and before that it wasn't happening so frequently so we had to put a metric to it. That's a good one. Actually, we do need a metric also for success one problem that we had with metrics for successive a couple more minutes. Yeah. A great one problem that we had with metrics for success was, I wanna know how many people are going through the program and learning something that was useful the problem. So what we did was we said five weeks in semi mill say, are you getting a result if they are then that becomes the numerator? Her own, basically. It's how many people said, yes, they are versus how many people did, we Email from his that, that number changes too much. Some people don't don't sign up to use it right away. And they don't want the pressure. I need some way of knowing whether this weather, what we're doing works or not. Do you have that the hill you're selling when you wanna know things working? So what we, we've tracked how long it takes somebody to create a course, and how long it takes somebody to actually get it up and running. And so one of the metrics, we say is we know it takes at least sixty days to create a digital course. And at least another thirty if not sixty days to put together all the assets launch it. And so that is one of our metrics that were looking one week. It ask all the time by by your course how long is it gonna take me? But to we know when to go and talk to people, it's gonna take a while to get going. So we do have a little bit of that. We could definitely do better. Okay. Got a lot here. Is there one last thing that you want to that? I didn't ask you about how you how you market, what you do. I market what I do people to know. You want something here. Let me let me remind you some of the things, you said, number one, you've said, look, I wasn't really big on bringing people into my life and doing like an Instagram live, isn't something that comes naturally to you, and you still don't bring people into your cooking life life all day long. But you go on there that, and you also do these Facebook live, or you answer questions. The other thing you said, you do is you buy Facebook ads, and, you know, the Facebook ads at work, not just for people like you for podcasters while actually your podcast or two is because you go into their Facebook page, then what's his info and ads. You can see all the ads that they bought that's really helpful. That was useful for me to see. You're buying ads still leading people. Webinars you said you'll even do five webinars for launch. Okay. Let me see okay anything else. That's working for lorrimore thing. I'm gonna tell you that this is definitely more tangible and one thing I've really dialed in is my own frameworks. So. People have been doing this for years and years. But I didn't realize the power of it until I did it in my last course. So I created this framework called the profitable webinar framework, enemy, basically, is how I do webinars slide by side by side. But I put it together in a framework, and I showed it visual in than I taught it practically by using a slide deck that I generated a lot of money with then I walked by students. The reason I'm telling you, this is, I think everybody has to have a framework that they say they coined it's theirs. And they can refer back to it. A McGinn example I have a weight loss coach over the last year been working with weight loss coach, she ascending before basics, and it's basically her framework to get going with late weight loss and the conversation always starts with what you got to know my four basics. Here's the framework how to get started it. You have something that is yours that it's you've coined it. You've created it in either starts the conversation or it's deep into what you, do you always get to go back to it in its sexual. As a leader, a gives you something of foundation to talk about an, it's what you're known for, and you can have been a few in your business. But I I've noticed my watch people really do well, in online space, even more recently, they all have some kind of framework, and I think it's, it's valuable in it's what I've done this year. And that's helped me a lot as well. You know that actually is absolutely right. I was I don't have that I have to go back in and make that up because that's another marketing tool, but that's not true. Because I actually do have certain things that I believe in that we have to do I get frustrated when people don't do certain way, that's it. And I need to our ticketed to the people who, who are working with me, and then why limited to them. Why not go beyond it right? It's so true. That's what I mean. If you you've got to have those few things that you keep going back to, because it separates you from everybody else. Now, people are saying, oh, have you checked out, these profitable webinar framework? You got to check that out and it's an easy conversation starter for you and other people as well. With another framework that you have just. I'm trying to think I have one called the, the this is very arrogant. It's the Porterfield process for outlining your online horse, and I literally needed after myself, and it's my, my life as of outlining digital horse by framework, and the great thing is been at this for a while. I know how I do it. So now I had just put it down on paper and give it that it's silly pagan top this years ago, you've a title name it own it. And so the profit the porterville process for outlining force in the profitable webinar framework to things that to me are golden in its wireline of the results are coming from because I go back to it again. And again, I think, outlining course, route lining education is one of the questions that I asked you about five years ago because I it seems so silly, whenever I ask people how did you teach thing. They never know they just say, I kinda knew it, but I wanna know a process that I can walk away. Like you and I both know rate Edwards. The writer left him. Attic, he told me that you hired him back when you were working Tony Robbins Betim. He tries to buy your course because you guys have a relationship you refund his money back way to pay. You have you keep the money. But I asked him how he knew how to teach just this is one of the things that comes naturally to me, which I yet because he's so good communication what I want is a process that helps me see it improve what I do I could see how out what you're saying helps you know what actually one last question from Chris luck who's been chiming in a lot here. He's asking Amy what are your? What are you most excited about that? You will be focused on to scale this year twenty nineteen. So thanks for asking. I appreciate that we are creating a membership site. So basically, when you go through one of my courses it ends. Let's say ten weeks and we've realized suits are like don't go anywhere, like we're not ready for you to leave, and we're still working on this, so we're going to invite people into coaching slash membership program that. Extends the experience of being inside digital courses ninety five percent of my revenue, is generated from my own digital horses. So that is my business model but were excited to add one more thing to the mix. I feel like it's not gonna complicate things, but it's going to take my best customers encourage them to continue the journey with me. So that's what we're working on were launching in the fall. Well, I get that. Thanks so much for being here for anyone wanna go follow up with you. Amy is the best place to send just go Amy Porterfield dot com. You don't have slash thing. Just Amy put feel dot com. Perfect or Instagram. I do ally on Instagram, just Amy Porterfield folly right now on Instagram also gonna start to Instagram like my day here, which is kind of exciting that I'm getting to talk to so many people live, it, I'm not doing this is fine. You gotta do it. You gotta remember to do it. Meth the hardest part. Yeah. Andrew I love love love chatting with you. This was not a scary as I thought it would be an I'm really, really honored that you included me in this cause I'm. Dan, in I always have been your big deal. Thanks for having me. Thank you so much for coming in here, answering all these questions that I've had for you have really appreciated Amy Porterfield, check out at Amy Porterfield dot com. I wanna thank sponsors made this interview happened, the first will host your website, right? And will put up with the fact that I read their name way too fast. It's called hostgator dot com slash Mickey. And the second will help you hired phenomenal developers. Top towel dot com slash mixed. Thanks, amy. Thank you. See guys.

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286: Learn How to Market Your Passion & Go Big - Amy Porterfield

Earn Your Happy

1:00:04 hr | 2 years ago

286: Learn How to Market Your Passion & Go Big - Amy Porterfield

"I have been in this business for almost ten years now and following the women that were really good back then and are still really good now like the longevity all of them are producing content on a consistent basis. Welcome to the earn. Your happy podcast. I'm Laurie harder founder of the bliss project. Three time fitness world champion, fitness expert, and over model turned self love junkie lifestyle entrepreneur and author each week. I'll bring you a guest or a thought that will help you bust through your fears connect to your soul and get focused and clear so you can elevate your life business and relationships we don't wait until we're ready for someone to tell us. We're good enough. We take what we want and we annoyance ourselves. Get ready to earn own and on apologetically rocked your happiness every single day. Are you with me? Here we go. Welcome back to the show as always might deepest deepest gratitude to you guys. It means the world to me to see by sharing this with your friends and letting me know how much is just helping you with wherever you're at. I love to know. So that I can really have my finger on the pulse and create content that you guys want. I want to interview people that you want to hear from. And I want to talk about topics that you want to know. So before I get into today's podcast. I also want to remind you that I have my book tour coming up, and I really cannot wait to be in the rooms with you. So if you were in Chicago, if you're an Austin, if you're an Atlanta, or if you're in Nashville, I would love for you to share this with your friends, let them know that you're going or let your friends know who are there. Even if you're not in the city, it's a beautiful evening of connection and of tribe of pictures of fun of laughs of really connecting back to yourself. And connecting with other people. I'm telling you magic will happen. If you show up I am certain of that. Because after watching all of these sold out events and being in rooms with thousands of women. It's probably one of the most beautiful things I've ever gotten to experience. So that's why I'm doing around two is because I had a blast. And it was truly one of the most fun things I have ever done in my life. So I want you to be a part of that is well round two of the book to are. You can go to a tribe called bliss dot com right now to get your ticket. Make sure you go quickly because we did sell out on the last round of the book tour sell. Okay. My guest today. I've been following this woman for awhile, and we have so many mutual friends. And I already knew that I loved this woman. I could tell I just really authentically loved who she showed up as online, and I heard so many beautiful things about her from my friends. You know that feeling when you are like, I don't know you, but truly we have so many shared mutual friends that I kind of feel like you're just already, you know, in my heart. So I want to introduce you to Amy Porterfield. She is an online marketing expert and educator and the host of the top ring podcasts online marketing made easy. Go follow that Amy has worked with mega brands like Harley Davidson peak performance, coach Tony Robbins, where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns through her bestselling marketing courses, thriving, social media, community and popular podcast, Amy inspires. A grounded tangible and self affirming sense of. Wow, I can really do this. So this is for over two hundred and fifty thousand online entrepreneur she's done this for she proves that by moving away from step by step into action by action, even the newest online entrepreneur can bypass and self doubt. And instead generate exciting momentum as they move closer to building a life and business they love and truly. I can't even begin to tell you how much this actual podcast in conversation helps me during a launch of my courses. So if you've ever done any products, if you have something coming up if you ever want to sell something online, or if you're just curious about how it works. This is absolutely the podcast that you want to listen to. So let's get started. Amy. I'm so excited to have you on the podcast. Thank you so much for coming on the show today. Well, thanks for having me. I'm excited to be here as well. Okay. Guys. Everybody listening. I just want to tell you that Amy's one of those people for me that we were just talking about we feel like we've met, but we've never met. And I don't think we've ever actually talked besides like via Instagram, but I feel like I know you because I have so many friends who we share just mutual connections in psi adore you. So I kind of already have that space in my heart where I'm like, oh, I to-. She's totally a soul sister. So I just I love what you do. I love how you're helping people in how you show up, and I went to your page, and I saw that you had champagne immediately on your page. I'm like ants. She likes puzzles. Other issues. Labral doodle laboratories. So I was like oh my God. So you mean, thank you so much for coming on the show today and taking the time because I also have another funny story. So my brother-in-law who does all of my marketing for me knew that you were coming on the show, and he's like, oh my God. I love her. She's got such valuable stuff. She's so good. I've gone to her path a bunch. Okay. I love that tell him. I said, thank you. So very much so funny because he is does he was downstairs Nigel any last thing. I chassis Amy before I get around. Your brother in law. Does your marketing. That's so cool to keep it all in the family. Oh my God. You know, what in this is such this will pertain to the podcast as well for what we are really about to dive into. But it's like in the beginning setting up your team is so challenging you don't even know what you're looking for. So sometimes it's about making sure you have somebody who already knows what they're doing. But other times, you know, we hired him for right where we were at and he kind of knew the stuff with that. But he was so willing to learn that he ended up being such a better option than hiring someone way out of our pay range back in the day and just kind of like growing with that. So it's been a really I mean growth look so different for everyone doesn't it? Yes. It really does. And you're you're so right about sometimes you don't even know what you need or who you should be hiring for what? And sometimes the people just grow into the positions. I know it's not always works out that way. But sometimes it's golden. Oh, my God that could branch off into a whole other conversing products. Right. So let's start with that. You know? I know that you do I went to your when I was really looking at your website. It's so clear and concise which I think number one is so beautiful for when people are at the beginning phases of wanting to start a business really having an idea in that period of I have this idea. I don't even know, you know, where do I begin to I begin with E mail. Do I begin with Instagram what's going on in this world? So I want to actually cover the three phases that you talk about which correct me if I'm wrong, but it's kind of like new to launching online in the online marketing world, and then when you face to would be like momentum when you're catching momentum people are interested in what you have. Maybe you're getting sales in your, you know, maybe they're becoming really interested in what you're doing. And then the third phase sounds like scaling faster, you've got momentum. You know what you're doing? But you're kind of like, okay. How do I make this bigger now? Yes. Exactly. Okay. Which is so. Oh exciting. Because I I was literally like, okay. Well, I'm going to ask all these on this one because this is where I'm at right because no matter what phase of business that we're in. I'm telling you. It's uncharted territory in everything is changing like all of the time. Jing so along with that. I thought it'd be great to talk about the woman you've had to become in each phase like something that's really either challenged. You come you know, really made you look at different parts of your life. So in phase one I just want you to talk maybe to the person who exactly are we talking to when we say new to the online world a lot of people that are new to the online world come to the space with so much skill in so much knowledge. Just they don't know the online space. So what I've noticed is that I worked with a lot of women who come out of really cool jobs, whether they be no names like Microsoft and Google or they've just worked in their their spear of excellence for a really long time. Whether they've been a teacher for twenty years or anything, actually, but they're coming to the table with a lot of skills and a lot of knowledge just not having any clue really how to grow an Email list or how create and all. My horse and don't even get them started with a webinar because there have no clue where to start and what I've noticed about. This group is that you can instantly feel like you don't know anything because when you look at building a business online, it feels very foreign like a totally different language. So there's a lot of confidence boosting that needs to happen in that just getting started phase. Because a lot of the women I work with feel like all my gosh. I'm starting from ground zero again. And I'm there to say, you're really not is just that you've got to learn something from scratch, and that is a scary scary feeling. I mean, I you just I literally feel that way all of the time, and I feel like it can be you know, so much about your expertise. But then you bring it somewhere else. And it can literally be debilitating. Like it can so many things stopped me in the beginning phases. Because you get so overwhelmed by the whole picture instead of focusing on one thing. So what are some of the first steps that someone would take in order? To start moving through. Honestly, it's just moving through the emotion. It's not even like, I don't know. What to do? It's just the emotional. Like, you said building that confidence moving through the emotions of overwhelm. Yes. So a lot of the times they will say to me, I don't even know where to start. And there are so many different things that you can do strategy wise. But I think emotionally one of the things you need to be really careful of is protecting your space and what happens in that stage. Is you compare yourself to everybody and everything? And I always remind those that I work with that you are comparing the back end of your business where you know, everything that looks like a total mess at the time. The back end of your MS business to the front end of somebody else's business. Very deceiving. And so you have no idea how long it took them to get there. How long they've been growing their business and what they've been doing. And you don't know all the details. So comparing yourself to what other people are doing online. Literally can be the death of you. And so it strips you of all confidence all passionate and what you're doing. So if you guys get the mindset, right right from the get go get into the practice of looking what at with other people are doing and just like congratulating them cheering them on and then kind of stepping away putting your head down and getting your work done. Because I do think that's a big thing that happens especially in the early phases. Yes. What do you think is most important in the early phases? At just getting your stuff out there to start seeing money come in. Or is it making sure that you I have the support that you need. What would you say is one of the most important things that you can do that will help break you through to face two. So one of the most important things you can do is getting down the habit of creating consistent, original content. So we say it's either a blog or a podcast or a video show. But I have been in this business for almost ten years now and following the women that were. Really good back, then and are still really good now like the longevity all of them are producing content on a consistent basis, and that is a big deal. So if you can kind of hold on in terms of making a lot of money right from the get-go, maybe taking one or two clients to pay the bills, but actually looking at the platform and saying, okay, I'm going to start creating consistent content on a weekly basis. And with that I'm going to hone in on my message. I'm going to listen more than I talked to figure out who my ideal customer avatar is and really figure out their needs. It you can stay in that content creation for even a good six months before you really decide on the core programs. You want to sell and core services. It will serve you. Well, so I think that's one of the most important steps from the get-go. Oh, I love that. Because I can literally find myself over and over in that phase. And even when I'm reinventing myself or pivoting that. It's like Ben my one through line saving grace for real is like just consistently speaking creating and connecting and having my like finger on the pulse of who am I talking to? Because if I just went in and said, okay. Well, I don't want to do this anymore, but tried to create something new I wouldn't even like, I wouldn't even know where to go, but there's like this through line that's been consistency around putting things out. I love that. You said that because it's saved me like, whether it's been, you know, consistent Facebook lives or the podcast or something like, plus, you're always in people's mind, you're always in people's minds. So even if you don't have a program, it's kind of like, you're still out there. Connecting with people completely. Yep. I'm right there on the same page. Oh, I love that. So let's move into when you're ready to or or next phases. Which kind of like Tommy about what the next phase would be. How do you know, you're ready for it? What does that look like? So the next phase would be you. Ready to start putting together some offers, and you are going to move into a phase where you're making more money so revenue become something that you're focused on more. So than when you first started. I mean, everyone wants to make money out of the gate, but if you can ease into that definitely will serve you. Well, because you'll understand your audience more in your message. So now, we're getting into starting to make some money. Whether that be you create your first online course, or you put together some coaching packages, or whatever it might be that you wanna do. Now, we're focused on selling more. But to get there to to in order to sell you've got to have an Email list. And so right away building your MLS becomes incredibly important. Now, if you were able to do that a little bit in those early maybe the first year business, that's really remarkable. Most people don't get it together. Enough to start building their list right out of the get gate, but if you can awesome most of us drag are. A little bit on this because we're not sure what to give away for free, and there's some setup behind it. And all that stuff. So once you move into okay, I've got to make some more money. You realize how valuable building Email list really is? And I often say it, it's not about thousands and thousands of people on your Email list. Even if you have let's say five hundred, but they know you you take care of them. They can respond to your emails and you answer like building that relationship with them. I've known a lot of people that have sold out on coaching programs or selling physical products, or whatever it might be with a really small list because that list is actually community. There's people behind that name and Email and not just a subscriber list that you talk about all the time. And so lists building becomes incredibly important as you move into. I've got a sell some things I've got to make some money. Okay. So this goes into the whole like you are not yet the person who's going to complete each goal yet. Yes. So when you're moving from phase one. One. Right. You're just in this like honestly phase one. I was scared of everything. How were you in phase one tell me about as one I had very little confidence for me. I was before I had my own business. I worked for Tony Robins in so I often tease I was literally behind someone physically big. But also like metaphorically bay and so coming out from behind. My computer was is so scary to me, and you don't have to have a job like that to still be scared. Like, I was scared of everything I zero competence. And there's this little voice in my head. That said who are you to be teaching this like you have been been doing it long enough or you don't know enough. You're not the expert, although I had some experience just like I said that people coming to their online business, they have some experienced poll from it's just so easy to forget that so yeah, I was right there with ya. So tell me real quick, and we'll jump back to it. But what was it? What were you doing before Tony Robbins that? Gave you the experience around marketing. So I worked for Harley Davidson motorcycles, and I worked at the dealership level. And so I would put on events and rides and marketing big promotions. So I got to learn marketing from like people that tattoo the logo on their body. I mean, there was fierce loyalty there. So that's where I learned about a tribe and people really believing in the product, and then from there moved onto Robbins, and then from there moved onto my own thing. Okay. So phase one huge. I mean, that's huge to to walk away from something that everyone on the outside would be like. Wow. Okay. You were working with Tony Robbins like why on earth, did you leave? And also, there's also a huge pool of like. Okay. Now, you have this desire to be teaching. And now, you're the front woman like just tell me a tiny bit about that transition. How did you know that it was time? So I knew it was time. When all I wanted to. To do was call call my call the shots. I wanted to be by own boss. I didn't want to be on somebody else's time or create content for somebody else. And I didn't even know what kind of content I would create for myself. So it wasn't like I had total clarity. Or like, I knew I was born for this mission. Or this this passion, I was after high just wanted freedom. So sometimes I'm embarrassed to say that because it's not like super inspirational to everybody else. Like, I knew I would change lives. That wasn't really the true. I knew I wanted freedom and I wanted to do my own thing. And I had a voice and I wanted to find it. No. I love that. I think it's so honest because sometimes it's like we get ashamed of the carrot. That's making us want to go to the next. And oftentimes my care. It was like I've just in pain right now because I hate where I'm at. So just be better than where I'm at in an I think that's reason in. Itself to start exploring in. That's your your first sign. It's because you're taking up too much space to find you know, what what comes next. I think sometimes those dreams require space in making making space for that requires a leap before you feel ready, which is pretty much every time. Okay. So phase one is like, I don't know. I'm not confident. I'm not really sure, I just know. I can't do what I was doing. And this seems like more of a natural fit a lot of times. And then phase two is you were starting to make money you kinda worked through a little bit of that. What woman are you now in phase two? So I'm a woman that knows I'm not going back. So in phase one you're like, oh, hi, my after go back to my J O B, or this is not going to work. I think I told my husband like one hundred times like I after go get a job like this not working after like a really hard day. So when you get him based to now, you feel like okay, I am starting to figure out this. All mine. Marketing bang. I know that I've had some some successes along the way maybe I was recognized to speak on stage somewhere or someone asked me to be on their podcast like I got recognized in. And I'm an I can hold my own. I'm not exactly sure how it's all going to happen. But you have this sense of it. This is gonna work out. And so that helps you to start trying new things putting out new lead magnets to grow your Email. This putting out an offer that maybe only five people take you up on. But when you make your first dollar online, it feels like the whole world is your voice start like everything starts to change so bringing in some money online gives you that competence. And you just stop thinking you're going to have to go backwards. Now, you're thinking, okay. I just not. I'm not sure exactly how I'm going to go forward. But I'm going to do it. Oh, man. Okay. Let's talk about that point. Because I've I have literally spent so much time in the I don't really know how I'm going to go forward. And I started making money. And it's kind of like it's so there there's this point in every phase where it's like plateau land. Yes. Yes. Yeah. And you it's like, you almost don't know how to get out of it because you have to go to a next level or to another scary place. But sometimes again, so overwhelming so wh-. I think there's a lot of people. Honestly, I think this is gonna fall kind of in the middle of where a lot of my people are is there in this phase of I just really don't know how to make more than I'm making an I think that this is also a conversation about up leveling who you are along with your business. So tell me about what advice you give around that plateau land. So with the plateau LAN one of the things that helps immensely is. If you have surrounded yourself with people that believe in you and are actually doing bigger things than you're doing. So this is something I learned back from Tony Robbins days. I remember he told this really cool story of surrounding himself with some guys that were just doing really big things. I remember Steve Wynn that Las Vegas mogul. He was doing amazing things and invited him on this trip. And he's like, I don't know all these guys are bigger than me doing huge things. I just I feel out of place. But I think I need to be there. And that's what. What you need to do you need to surround yourself with people that are doing amazing things that almost fills out of reach to you. But they're showing you what's possible. You'll also want to surround yourself with people that will pick you up when you are in a puddle on the ground. Usually that is a boyfriend girlfriend, a best friend, a mom adad, someone that just believes in you, no matter what needs seem you at your worst. I think you need both. So when you hit that flood to- these people are going to be coming in and saying get your butt up keep moving forward. I'm not letting you slow down or the people that are doing bigger things than you. All you need to do is look at what's possible. And you need to believe that that's possible for you as well loved that. And it couldn't be more. I mean is like exactly my life to a T. So and that's by the way, that's every phase. Right. It's like right now you and I are in a position of like like I don't want to go to that place right now. That's bigger than me. But I know that I need to. Like one edit. What is it? So true. I'm totally there with your. Yes. So when you were in phase two if you can remember back to your face to what what were some of your biggest blocks here in what do you wish you could go back and tell yourself I wish I could tell myself that every decision I make isn't set in stone. And that I'm going to be able to pivot and reinvent myself and do new things. So once you start making money every decision feels like a really big deal because you don't want to go backwards. Yes. Right in whatever, you put on your website video that you make the people you partner with just or the courses that you create everything they'll such like the biggest deal you'll ever make. And then looking back now since you, and I are both of beyond that. It's like, oh, my God wasn't that big a deal. I wish I experimented more. I wish I allowed myself to make bigger mistakes. I wish I. Gave myself quicker when I did make the mistakes and didn't. And then for me, I wish I didn't play small in those places where there were opportunities to play big. So I want to tell you all that. If you're in that phase right now, you get to make different decisions in the long the way I'm in a phase. And I'm sure we'll talk about this as we get to the next that there is some reinvention. I am starting to create a products for different avatars that I've never worked with before m I'm getting to create products that I never even thought were possible. But I at that time I thought, oh, no this is everything matters right now. Nothing's going to be different. And not is not the truth. Oh, my this was a huge thorn in my side. This was a huge block for me. Because it was you know, thinking that my message on my website or whatnot. You know, when you're creating because you are doing typically when you're in phase two, and you want to go to phase three I feel like you're starting to really invest more. So I'm putting this big investment into, you know, websites branding things like that. And you're like this. Is my message like this is like my billboard after I'd die like not ever. It's not an and I wish I would have just been like get it up. Get it out. See how it feels see how it's responding. We can change it in a few weeks. Like, yeah, you actually shit. So dot is so freeing to hear that and things will move quicker. I feel like if you can move through those decisions quicker. It's like, oh, my God so much clarity because action steps create clear, I love that that you just gave everybody massive freedom. So what's? What's the question? You wish? More people in phase two would really ask themselves in analyze in their lives are maybe not analyzed. So. Yes. A question to ask in face to. I actually this is going to be a little bit weird. But how can I keep things simple? The reason for that is I've noticed a lot of my students start wanting they make a little money on online. And then they take well, I should add this product in this coaching program in partner with this person. And then I renew we do this and do that. And then all the sudden they're doing so many things that nothing really gets their full attention and Matt's when you start seeing that you're starting things, but not finishing them. And that happens a lot face to. So you get going with an idea, but then sometimes at nice shiny object over there, grabs your attention. And you know that you've got some momentum. You've got a little money in your pocket, and you've got some momentum. So. That might work or that might work things are starting light bulbs. Are starting to go off use slow down a little bit think. Okay. I'm going to work on all of that. But I'm going to finish everything I start. And so for me, what helped me was I would say I need to put this on the back burner. I'm going to finish this launch. Like, I said, I would or put together this new coaching program launch it and be done. And then I can start something new. So if you become the person that finishes what they start you're going to be a whole lot more in a in a really prime spot to move onto scaling. But. Okay. So number one, I'm just wondering if you research to me on the whatnot. I recently came from Laurie Arturs path. Oh, I hear ya. I mean, we look back and like you, and I probably made so many of these mistakes, but not all of them were necessary. So mistake, she gotta make and you just gotta learn from. But there's some stuff that hopefully, people are listening, and they get to sidestep some of the mistakes, and they just work smarter. Because I know I could've worked smarter in those days. It's it's so important to I think here in have a path. And also, I think that so many of the things we do if if we can really look at why we're doing them to what what was powerful for me is looking back and being able to recognize like, so many of the reasons that I thought that I had to do everything is because someone else was and I just didn't feel enough yet. Like if I if I would've just focused on what I did and enjoyed rather than like what everyone else was doing. I could have been you know, and could have been whatever, it's it's great. I'm so happy with everything that's happened. But it's kind of like if we can save people from all though true. You just made me think of something another. Thing that happens in this second phase is that you really start to find your sweet spot. And when I talk about sweet spot, I always say it's that center spot where you are doing in creating what your ideal customer avatar needs in want. So you're speaking their language, you're creating for them, you know, what they need and you've got it down. But in in that same place, you are doing what you actually love doing. You're creating the content. You love your working with the people you love to work with and you've built a business that you genuinely enjoy and I don't think you hit that sweet spot in that first phase. Sometimes you do some stuff. You don't wanna do you end up on a stage that you're like these people are not my audience, but I'm just going to get the practice or whatever. But you start to find that sweet spot more in phase two, and you pay attention like do I like to do this or do I not like to do this? And because you're bringing in some money, you get to say, no, not everything. But some of the stuff you don't wanna do. You know, I think that's so good. And I yeah. So sometimes the face to stuff can leak in a face three because I just off on a stage last year that I was like oh, whoops, not right audience. Okay. To like love you guys. But I just realized this was not right. Okay. So stage one two and three obviously, I think some of the things especially with female entrepreneurs is like there's going to be some major problems that arise with relationships because the whole thing is navigating relationships as well. Right. Not only is it important to have people that we, you know, support us around us. But also because to have those people so important because there's going to be problems that arise things that come up challenges that arise that we have never encountered in that feel like are gonna take us down. Like, I don't care. What phase you're and you're like, this is a the more you grow the bigger the problem can grow as well. And I think that's so important to talk about so phase one, obviously, you're going to have everything feel like it's gonna stop you in. You're just gonna keep going. But yes, hopefully, you keep going face to. There's some stuff that comes up that. You're like, oh my God. Nobody else must be dealing with this. This has to just be me. Oh my God. I'm taking this so personal. I did this wrong. What are some of the things that came up for you in? Nice to kind of felt like they may take you down. Did you have anything like that? Yes. I mean, I would do let's say a promotion, and then it didn't sell. Well, I remember I did a webinar where I only had one sale. And I thought this is a disaster. Nobody wants when I'm selling. I priced it wrong. So those situations came up for me a lot or they're also worse situations where I would harder with somebody thinking, it was a great idea to work on something together that turned out terrible in the moment. I realized why did I make this decision? So I had some partnering mistakes in those early days and also just launches that didn't work. What can you when you're looking back? What do you think? Can you see now exactly what it was with the one sale and with all of the other things that had come up? Yes. So when I look back at that time where I did a webinar and I sold one. I know exactly what it was. I priced the product at a thousand dollars. But I didn't think that I could sell it for thousand dollar. So so much of when you look back at some mistakes, you made if you look back around the mindset or what you thought about that that typically plays a really big part? I did not believe I could sell it for thousand dollars. So guess what? I did not sell it well for thousand dollars. So I I think I had a lot of mindset issues in Rhode mind blocks in the beginning. And I didn't realize that so much about being an entrepreneur was your mind in how you thought about things and what you the meaning you put two different things. So I didn't do a big play or big focus. I should say on making sure my mind was always in the right place. Even coming off Tony Robbins, you'd think I'd just would have that in the bag, and I really didn't that didn't happen till I got discounting I work on my mind every day now where I didn't put a focus like that in the first two phases. And I wish I did. Okay. So it sounds like that's kind of the answer. Is you went into really focusing on your mindset? So what does I feel like maybe a question that's coming up for someone who's in that exact position right now. Right. They're like, okay. Well, I need to make money. I would like it to be more. Because I know I might be resentful. If I price at lower, and this is really what it feels like it's worth to me. But my mindset is not quite there yet. Would you say if someone does have something that needs to come out or they are launching soon? Would you say to price it lower just so they can get right emotionally with where they're at with their mindset. Or would you say to really like either hold off or do work around it? What would be your best thing? Let's the such a good question. I never thought of it like this. But I love this. So if you're getting ready to launch you're really afraid of that price point, I say that you do a little bit of combination of both. Maybe don't go as as high as you want. Here's the beauty. You could always raise the price. But also don't go is low as you'd like you shouldn't feel toy. Oh, really comfortable with that price in the beginning. I think you need to push yourself. Just a little I probably push myself a little bit too much, and what will help you if we're talking just pricing specifically, which I know we're not. But if I gave you a little tip around pricing. What will help you is is it you sit down, and you really think about what is the value and the benefit of salts if they were to do whatever it is that they're buying and they got results focused so much on the possibility in the value in the benefits and not on the features. Here's where I messed up early on in my business. I would talk so much about the features. When I would talk about the price, you get five videos and three cheat sheets into audios and one live session with me. So I had folk it I would just talk about that over and over again. Whereas what they wanted to. Here's what's possible. If I take your course, if I go the're coaching what will life look like for me. And if you paint that picture you will start believing in the value in you will think holy cow. I should. Charging more actually so get out of all the features in the the things you give them and talk about the opportunities impossibilities when they reached that place that you're promising they're going to reach. And when you do that you start to believe it more. But specifically to answer your question I'd go a little bit out of your comfort zone. But not so far that you just can't believe it, man. I love that advice so much just because I've launched so many courses, but it doesn't matter like where we launched. A new course run our second launched it. So funny because looking back now, I'm like I wasn't comfortable with the number. So I had a bit of trouble selling it on the first round. And now on the second round that I've like I've actually seen the value. If I would've sat knowing in done more visualization around like, I know this offers value, I know what it's done for my life. Like now that have actually tangibly seen it. I'm like, oh my God. This could be way more expensive like definitely charge more. So I love that. You're saying almost sit with like that picture it, you know, already being launched in. All these people already have and then sharing from that place. Like, you already have a group of people that went through it in our raving about it and experiencing it and talking about what it's done, and that's really powerful. Wow. I love that answer. Okay. So I think that how how do you feel about face to I feel good? I feel good. I feel good. I feel like we're women who are ready for phase three. I think we are. So phase three first of all what are you starting to experience? Emotionally. You're starting to think. Oh my gosh. I need help. I cannot do this alone. And phase two you might have a VA maybe one more person on your team. But you don't look at your team in think like I've built a business with like these this amazing team. I'm so proud of that typically doesn't happen face to and three is where you start to really focus on the fact that if you want to scale if you want your business to grow with minimal extra effort in time and money, that's what scaling is. You're you're continuing to grow. But you're not putting tons of money or time and effort to make that happen. And so it you want your business scale you've got to look at team. Oh, man. See, and I feel like this is never ending after phase three like, there's never ending never you. And I are so alike. And what we're thinking about all of this because I'm still. Still working on growing my team in finding the right people. And in I feel like I've been doing it for over a year. And I just I will once you start doing that. You never see the end of it because it's kind of like the growth of your people within that team and make you have third growing at making. Sure you. Yeah. And just, you know, making sure that if it's not the right person that you're you can be the person who can let them go quickly and make those decisions saw so many I have made many mistakes in this area. Scaling there's so much room. If you think you're making a lot of mistakes phase one into wait till you did vase three where there's like so many opportunities to make tons of mistakes. But the great thing is you have more confidence. You know, you know, how to do this like it? It's funny. My darkest moments when I'll speak to my husband about like, I don't know. I don't know if what if I lose it all like, I'm talking dark dark moments. I would if I lose it all something just happens. And I look at him in that moment night, literally answer my question. But I. No how to make money online. I know how to rebuild. I know how to do this now. So there's this knowing in phase three that even if things come crashing down you will rebuild, and you will be able to do it again. Now, that's like worst case scenario. But as entrepreneurs sometimes we need to go there and order just to keep moving forward. And. Yeah. So, you know, how to do it that is a huge confidence booster you still. Find yourself comparing yourself to other people at times, you find yourself doubting yourself or or thinking, I better take some more risks all that comes up. But here's the beauty of it you balanced back. Like, okay, I went there. And now, I'm back mindset becomes really important, you're stronger in your mindset, you know, how to to shift your mindset quickly, you know, when you're going down that rabbit hole, and you can come back. So there's so many great things that come with this. But I will say growing your team and learning how to be a. Good leader, not just a manager. But a good leader. The hats where you're likely going to spend a lot of your time. Okay. Some of the biggest plateaus of phase three. Oh, one of the biggest plateaus. I think is realizing you can get comfortable really quickly when you're growing in online business and things are going. Well, so I'm gonna speak from. Yes. And I'm going to speak from personal experience. I have three online courses, and I put them on evergreen. And so literally I could just keep doing that. And I would make money every single day. However as an entrepreneur, I want to grow my team wants to grow and do bigger things than I know that I destined to do bigger things and make it bigger impact. And so because of that I can't just stay comfortable. And so one of the plateaus was I had I was just cruising along. And then I realized we to second I can't continue to do this and be happy with it or make the impact I want to make. So I had to. Force myself to get uncomfortable and IT's with my students. I haven't been uncomfortable for a long time. So I mentioned I'm kind of making some pivots and reinventing myself in in new ways programs that are more advanced for an audience that might be faced to in base three where typically I live in phase one with my students. There are a lot of beginners. But I want to talk to an audience that they're doing bigger things as well. So anyway, my point being I had to get uncomfortable and think like what kind of game do I have to play to attract that right person? So for the last like six months, I've been uncomfortable. And I want to come out of my skin. Can you share a bit about where you're going? Yes. So what I wanna do is I want to create a membership site for people that have gone through my program. So I have a program to create how to create online courses and another program of had launched them online with webinars. So I'm very niche. I know what I teach I teach it. Well, but people ask well, what do I do? Now, I've launched. My course I've done really well, but like what's next and they're so much like right here in this phase, the scaling base building the team and creating something new and stepping out of your comfort zone. All of that stuff that I'm going through. Now, I want to go through it. And then I want to coach on it. And I wanna to talk about it. And I wanna see people create million dollar businesses beyond you know, what they're doing now. So I've got to step into that. And it's a scary place because I've been very comfortable teaching my newbie students in encouraging them, but it's a different conversation. Now. Okay. So I want to talk about that. Because we definitely have people on this is also a question for myself too. So if you are you, so you're launching your courses, you're doing really, well, you know, each one gets a little bit better. But there might potentially there's either a mindset block around seven figure launch or there is a belief system. Or maybe it's just you don't know what it is. That's keeping you from launches like that. What are some of the things that you would tell someone who wants to go from either six-figure launches some? Let's just say like really taking that next leap to like a seven figure launch. Is that possible? What does that look like what does that take? So totally possible. I shouldn't from just were. But I love it. I love it. I one I think is a hundred percent possible. And I think against rounding yourself with people that have done bigger things to remind yourself of what's possible is really important. But here's something that has helped me immensely. I. Believe that you need to reinvest in yourself in in your business to get there. So one of the things, and I know you, and I both believe in this is to join a mastermind your in a mastermind, I'm in a mastermind, they're expensive. But when you get into that scaling side of the business, you have the extra funds to reinvest if you choose to and so getting extra support at a high level, I think is really important. So either a mastermind that is led by one person who has done amazing things. I think that's important number two. Maybe you get a coach. So someone coaches you on a weekly or biweekly basis coaches, you personally, but they have to have done things that you want to aspire to. So I think reinvesting in yourself and in your business is really important. I'll give you a few things that tell you if you things I've invested in in the scaling base because I do believe it's going to take me to that X level. So number one in bays one into I was in a mastermind. Wind. So I actually invested early on. I did not have the money I had to pay monthly and it was a stretch for sure, but I invested in a mastermind of other women that were building their businesses that was really valuable for me. I did that for two years, and then I stepped away from that. When I was ready to hit that million dollar Mark with my launch. I invested in a coach one on one. So is expensive? I wanna say it was like five thousand dollars a month, maybe to get maybe a coaching every other week. But it was laser focus coaching this person knew my business. Well, the ins and outs and they had had great success. And so that was worth it to me that propelled me into my million dollar launches. So that was fantastic. Did they did they have success around doing their own launches similar to that? So that's a great question. This was a little usually I'd say, you wanna find someone that has this person had not, but they had major success where I needed it. So I'm so glad you asked this question. I had mindset blocks that were. Not allowing me to get to a higher level, revenue wise in my business, and this person was an expert with performance mindset in performance and going above and beyond. What you think you're capable of so bats where we focused and for me, I knew the mechanics of launching. I knew I had all the things in place. I just couldn't get there in my mind. So you might like not you, but whoever's listening, you might have you feel like, you know, what I I've done a lot of work on myself. I know it's possible. But I don't know which button to push our which strategy to do or which emails to right, then you would look for someone who had launched before and had great success with that. So you got to pick and choose depending on what you need. And so that helped me immensely I needed some mindset shifts for to get me to where I got to with that. And then one more thing I'll share with you. I wanna create this membership site. I've never done a membership site before. I am definitely I don't want to just wing it. I wanna put the time effort and money into it. And so I paid somebody Stu McLaren to be exact I paid Duma Claire and who's like an expert at membership sites for a one day session, and it was really expensive and I had to fly to Canada, and I don't love to travel for business if I don't have to and I got on a plane with my team we sat there for a full day. And I said tell me what I need to know. And so that's another thing when you get into the scaling side of business. You look for the experts that are very laser focused on where you want to go. And that's where you reinvest your money, and I feel like that's what's happening. Most in the scaling stranded are scaling phase of your business. So what are some of the biggest tools in that phase three that you use? So I was really looking at especially because I'm in launch right now. So I was like, you know, really examining your site. I laugh, but just you know. It sounds a lot like you lean heavily on webinars. Are there other tools that used you do Facebook lives a lot what are some of the marketing strategies? Besides actually, let's talk about all of it for people. What are what's your strategy around Email love Facebook? What when you're going to a launch. Let's talk about a potential million dollar launch. What does that look like for you? Okay. So a potential million dollar launch. I am definitely one a creature of habit. Like if it's worked for me. I continue to do it make it better. Number two. I do not like a lot of bells and whistles. So typically, you won't find me doing a challenge in to a webinar into a three part video series, and then into some complicated funnel like some people. Nail that stuff in. I don't overwhelms me. But really, really simple. So for me, I try to get enough time at least a month to do some prelaunch planning and prelaunch content. So what that looks like specifically as all get on Facebook live every single week. I'll teach on. Something I might give away something for free, but I'm teaching content. That's gonna lead me into a Facebook live that will promote a webinar. So I might do that for a month and on the fourth or fifth one. I'll say, okay, if you liked this training today, I want to invite you to a webinar so webinars are my jam. I'm very biased in that. In the sense that they just worked for me. So all do let's say I'll keep the cart on for ten days. And I might do five live. Webinars all identical all the same to on day. One of cardinal been to on day two of cardinal been and then maybe one right before cart closes, so at least five live webinar. So I give people a lot of times in dates to get in there. And I fill those up with Facebook ads Instagram ads and my Email list. I am more aggressive. I sure during a launch in this was a lesson. A friend taught me he said during a launch you need to Email until you are uncomfortable until you feel like, oh, that's that's a lot of emails, and I did it. One time. And I thought oh, I just don't know about this. And I couldn't believe the difference in revenue, and so definitely like on when my car closes their least three emails coming out if not four different emails, and I'm encouraging them to sign up. But I might tell story or case study or hate your time is up kind of thing. But that may be huge difference. So backing up a little I do these webinars, and I spend the bulk of my Facebook ads on getting the webinars filled up. So like eighty five percent of my revenue for ads is all to get people on these webinars the remaining let's say fifteen twenty percent that adspend will go to emailing people that signed up for the webinar and sending them directly to the sales page. So a lot of my ads don't go to the sales page. A lot of my ads just go to the webinar reg page, really really really important. The last thing I'll say is that I do a really big post webinar. Promo Email sequence. And lead say I've got five or six days before cart closes after a webinar. There is an Email going out every single day. Sometimes if it overlaps a weekend, I won't Email on a weekend. Open rates tend to be terrible for me. And so I might skip a weekend. But then back at it on Monday. And so I will Email every single day Lee leading up to that cart. Clothes, and I'll always do a Facebook live right before car closes like some time that day just a queue in a and answer any questions, and I always have a live chat on my sales page where my team is available to answer any questions. So any high touch I can get in there. Especially in the last moments. I will. Wow, thanks for that. Oh, good. So important. There's a couple of things I'm like, oh my God. I can implement that. Let me ask you about. The Email secret says because I don't think people understand when you say Email enough that it makes you uncomfortable. How many you have ten day Carso for people who maybe are in that. I know it's seven to ten days. But I love your ten day window, just because it sounds like in order to give that full experience and fit in everything that you want to fit in there, you know, ten days feels like a good window for that. So you're not like every single day doing something. But is bright emails how many emails are in. That sequence is at once a day. Or is it three times a day every day for the ten days or what does that look like great question? So if it's a ten day launch meaning the cardinal bins in the car closes in. We've got ten days in between all of that. I will do a few things if you signed up for my webinar, you are going to get a few emails just one a day. I typically do not do more than one Email a day unless it's the cart closed day. So you're going to get an Email. L once a day leading up to your live webinar to encourage you to show up live. Maybe tell you a story give you a video. So that's probably two three emails depending on when you signed up for the webinar because I typically have people sign up pretty close to win. The webinars going to be live because that helps me get my show up rate up that if they sign up closer to the actual live webinar, they tend to show up live. So that sign up is important the timing of that. So anyway, I might send a few emails just to encourage them to make sure they get on live. And then after the webinar I'll be just one Email a day up until cart closes and if all's over weekend probably won't Email on the weekend. Now, some people like what are you sending a lot of the times? I'll talk about the bonuses. Or maybe I'll add what we call a mid cart. Bonus doesn't always happen right in the middle. But we might add an extra bonus for twenty four hours that gives me an excuse to Email as well. So that tends to be a really good day. When I added bonus and say, it's only available for twenty four. Hours. And then I don't talk about it afterwards. And so that's another excuse to Email and looking for reasons that are valuable the Email. But once a day typically is what I'll do. Oh, so good. So I have some people who have asked me. And also this is a question that comes up with my team all the time. But we so we do bonuses. Like that throughout like, you know, it'll be twenty four hours just to kind of like incentivize, but some people have mixed feelings on. Okay. We'll you're giving a bonus in the middle. So what about the people who bought on the first day? Do you honor that bonus if all the emails come in about like, hey, I bought why? When I be honored on the first day when I bought, yes. And so we definitely do honor that so if you've purchased already you get the bonus, and I say I'll say about this brand new bonus. And if you already purchased don't worry, it's already yours hoping that I don't get twenty extra emails in my customer support. Because I make it clear. Oh, yes. So I actually say, okay. Wow. Isn't that really clears up a lot on the customer service end? Okay. Of clarity for all of that. Okay. That's amazing. So what are the last things that you would tell people who are really hoping to get the most out of their launch. Is there anything that they should do throughout any intention that they should be holding any specific wording that they should really hone in on? Obviously copywriters are useful. But what if you're doing your own copy that was like five questions, Amy? So if it's good, it's good. If you're doing your own copy, which many of us are usually whether you're in phase one of your business face to I didn't even have a copywriter till recently. So in the like last year, so I think most of us are writing our own poppy. And if that's the case one of the things, I think is really important is to find maybe two or three objections that you just know are coming up a lot. And I want you to weave that shoe everything that you do one of the tricks that I have that helps me a lot with messaging during a launch is I'm. Clear like what's going to stop them from buying? And I'll give you a little trick on a webinar right before. I go into the live QNA. I've already told them about my program, and they can buy it. And I've given them a link, and I'll say, okay, we're going to go into a live QNA. Now any questions you have. I'm here to answer them. But before I do at this moment, you might be thinking. And then I just go go through exactly what's keeping them from buying. So I'll say you might be thinking I wanna buy your course, Amy. But I don't have an Email list. Is it too soon for me? And then I talk about that. And then the next one I want to do this. But I'm so busy. I can't even find time to focus on another course. And I address it. So whatever it is that they're thinking, I genuinely address it with the solution for them. So we can wipe out those objections right away, and we can go into acuity that's going to serve them. But I also use those in my emails like I might even have a subject line. That says like I am not by another course, I have three that. I haven't finished. And so I talk about why they. Haven't been ish. And why this would be different. So I really drill into those throughout the entire launch. Oh, man. That's so incredibly good. So Ania can talk to you for like four more hours because truly I just want to recognize you for really honing in on your craft and going through every single phase in every single question, and I can tell that you have spent so much time with each individual customer. But also getting really vulnerable to share exactly where you were at to understand your people. So I know so many people are number one salivating to work with you right now because I'm like eating out of your hand. So I first of all just want to ask if there's anything else that you want to share before we go. I just want to share that no matter where you are. You will always feel as though you don't have total firm grant, like a footing, and I think that is normal. So whether I'm in the scaling vase now or not too long ago. I felt like I was just starting out. You never feel like one hundred percent like I've nailed it. And I've got this face down. You'll always have those doubts that creep in like I said, though, it's just easier that you are able to snap back from them as you move through these different phases. So give yourself a little grace so powerful. And so true. I mean, I I so mirror that I just want to thank you again for coming on. And where can we all find you? Where can we follow in? How can we work with you? Thank you so much for asking. So I am at Amy Porterfield dot com. But you could probably get the most value with my podcast. Cast online marketing made easy. So if you love podcast, which I'm sure you're do if you're listening to lorries, so you can check that out. And then how you would work with me is I have these three different courses, and you can learn all about them on my podcast, and you can get on a free webinar and get some value there. So thanks so much for asking. Oh, I'm so grateful, and honestly, I just think the value that you offer for free alone is mind blowing not to mention I can imagine for the people who are ready for that next phase, which I think is so many of the listeners of actual tangible courses to help them through to where they know they need to go. So so grateful for you. Thank you so much for coming on. And I always end on one last question. Are you ready? Oh, yes. Okay. So you've got like thirty seconds with a stranger. It's like in an elevator or wherever but. Santa such a weird question at first. And they look over at you. And they ask you how can I make myself happy? What do you say? Oh, love yourself. No matter what an all your imperfections in everything that is about you, just embrace it and love it. I know it's easier said than done, but I truly think it's the road to happiness so beautiful. You guys if you loved this podcast is much as I did. And you know, someone who needs it make sure you share it with a friend. And until next time earn your happy by everyone. Thank you guys so much for spending this time with me on the earn your happy podcast. I am. So glad that you stopped by if you could take one second to share this episode with someone you think would love it. That would be absolutely amazing. And we would be forever grateful. Also, please leave us a review if you feel so moved by going to I tunes and leaving us an honest thought and honest comment, tell us what you think tell us what you want to hear more of it would really help us out on our journey to helping thousands and thousands of people until then don't forget to earn your happy thanksgiving guys. Bye. Bye.

Tony Robbins Facebook Amy Porterfield Harley Davidson partner Chicago founder Nashville Steve Wynn Microsoft Atlanta Austin Nigel development team J O B Rhode VA Ben Tommy
EP85: Secrets to Launching a Successful Podcast

The Wellness Business Podcast

56:34 min | 1 year ago

EP85: Secrets to Launching a Successful Podcast

"Ooh. Welcome. To the wellness business podcast, simple strategies, declutter the online noise to fast track the growth of your wellness business with Karen paddock and Kathleen Legris. A hey, everyone. Guess what? It's Karen paddock. And Kathleen Legris, you know, we're always hooked at the hip and here, we are again AAC, Kathleen. I love that. Or and as a matter of fact, we will indeed hooked at the hip because we're gonna be getting together in person and a few days. I'm so excited to Kathleen always tells me like that we have one brain it is really interesting how we definitely think a lot of like and almost finish each other's sentences. So it's even more fun when we get together in person, it is, you know, we should do we should do. At least one livestream. Ooh. Other. Yeah. Head on over to the wellness business podcast Facebook page and like that page. So that way you'll be able to see when we go live. All right. I'll have to put to our calendar. Yeah. I love it. I love it when that happens. So let's say to our topic for today because I have been really excited and kind of chomping at the bit to get this recorded. We've had a couple of requests. So why don't you set us up on what we're talking about? Today. We have we have actually quite a few quest to do this. Because people knew that Karen, I we're going to be doing a live event. This was gosh, this was back in October two thousand eighteen so today, we have something in store for you that we really think you're going to love and back in October. Karen, I did a talk about podcasting. And since I know a lot of you are may be thinking about launching a podcast. We wanted to provide this talk for you. And it's called how to launch a wellness podcast with ten. Thousand downloads in thirty days. Whether you're ready have a podcast. Maybe you're thinking about launching one. This is gonna give you strategies to get your podcast in front of more people and get more listeners and subscribers. It's basically a step by step of how we launched this podcast, and the talk that we gave really it was a huge hit. And Karen, I were. Sisto so thankful that the feedback that we got was so good. This was at Ryan lease event that's called freedom fast. And the, you know, the people that were there they're all really geared for online entre preneurs, most of them are in the health wellness and fitness space, and the feedback that we got was really phenomenal. And when we launched this podcast. We really we had to learn everything from scratch because to say we had no idea what we were doing is the truth. So we had to learn everything from the tack from the logistics everything. So we came into this not knowing anything about podcasting. But which of course, and we dove into learning all we could about podcasting, and we combined what we learned from the course with our marketing, knowledge and background, which was incredibly helpful. So we combine that to launch this podcast which had. Over ten thousand downloads in our first thirty days that was pretty amazing pretty exciting. I think the people at freedom fast were really inspired by that. Because like Kathleen that we got so much great feedback in that we had so many people say, that's it. I'm totally starting a podcast. This has been in the back of my mind for a while. But you both have inspired me to take action. So that you know, that is definitely the icing on the cake for us as the speakers to hear that it impacted so many of the audience members and off you all know this yet or not I think we've mentioned it before our podcast the wellness business podcast. Thanks to all of you listening is now in eighty seven countries and has almost two hundred thousand downloads. That is still just mind boggling to me as I see the numbers increase in on a we can't say this enough, but we are so thankful for each. And every one of you who listen, and we truly love hanging out with you each week and hearing from you because you all are the reason that we we do what we do. So we included a link to the course, we took in the show notes in case you'd like to launch a podcast of your own. You can take the exact same course that we took. And maybe that's one of your big goals for this year for two thousand nineteen is figuring out how to do your own podcast. So the freebie for this episode because we want you to have every benefit possible. Trying to make the decision if a podcast is right for you is a copy of the slide deck presentation that we dead at freedom fast. So you can use that as your notes in your blueprint to refer to whatever you want and figure out if it's right for you. So if you want to. Grab the download of our slide deck presentation. Just go to WB podcast dot com or it's lash episode eighty five and Kathleen are you ready to dive into our presentation. I am very ready. Let's do it. All right. So we're going to dive into how tick at ten thousand podcast downloads in thirty days to win Kathleen. And I I thought about this or I want to take you back back to the future. If you will and kind of explain how this all went down. So at the beginning of two thousand and seventeen it was January of two thousand seventeen I was listening to a podcast. It was an Amy Porterfield podcast, and she was talking about the seven and remember the exact title, but like seven ways to take major action in your business this year, and the very first thing that. She mentioned was start podcast because it had so much impact on her business. And she went on to explain how it impacted her business when she started her podcast, and I remember the so clearly, I guess because it was such a defining moment for me. I put the podcast on pause. I was sitting at the Bank drive through in my town, and I text Kathleen right away. And I said, hey, I'm listening to Amy piece podcast right now. And she said that people should start a podcast. You wanna start a podcast with me? And it literally was I couldn't even believe the text was delivered and she was responding already. And Kathleen, you can why don't you share like how this all went on your end while yet with funny as and Carrington notice, but I had also listened to that extent that exact podcast episode. I was thinking the same thing and actually truth be told I had been. Thinking even months before that gosh, you know, I love to do a podcast. But I knew it wasn't something. I had the bandwith to take on either at that time or by myself. So when I got the text from Caroline. Oh my gosh. Yes. Like, no question. No hesitation. Yes. Let's do it. Right. That's what she replied. Like. I'm totally on board. I was thinking the same thing. Yes. Again, guys. That was the start of us really realizing we do have one brain. Yeah. Sometimes that's a good thing. Bad thing. And yeah, was really really exciting for us to think will my gosh, we're gonna we're gonna start a podcast together. So we made that this decision the end of January, then we started we took the course in March or April 'cause I wanna say it was about ninety days from the time. We started the course to when we launched the podcast. So by the time, we actually started diving in and applying things it was only nine days before we actually on the podcast. So here we are two friends. We each have our own businesses. We've got two friends two separate businesses became together to launch the wellness business podcast. And now we also have. Our membership site together. The wellness business insiders club to just the way everything has progressed over the last year. So yeah, it was about a year ago that we actually decided to launch this podcast. And it has honestly been one of the best things I've ever done not just in my business. But I think in my life. I know that's pretty dramatic to say that. But that's how I feel. Yeah. Yeah. Actually, Kathleen, you said one year ago, it's been actually two years ago. Oh, gosh. You're right. That was. Yeah. Two thousand seven. That's right. Coming up on almost a hundred associates. I know it is hard to believe in it truly. I would say it's one of the best things for me to we have. Josh, you would not even believe so much fun. Doing this podcast is such a joy constantly every single week that I and I think it comes through to all of you listening certainly that we feel that way. Yeah. And keeping my two we were nervous. We were scared. We didn't know what to expect. We didn't know what the response was going to be. So if you're thinking about launching a podcast, you probably have those same fears. Yeah. Definitely. So we have a question for you. And that simply is are you thinking about or have you already and water really reinvigorate a start podcast in two thousand nineteen and we really hope you will consider it because it really has been a game changer in our business, and certainly. Early can be the same for you. Absolutely. So this workshop today that were kind of relent to you is all about leverage, it has to do with leveraging your Email last leveraging your connections, your relationships and your social media followers to grow your listener base. And today we're going to cover three critical things to consider before you launch a podcast are three phase launch strategy, which includes prelaunch post launch. And then ongoing the exact strategies we use to get over ten thousand downloads in our first today's and the impact that listener loyalty can have on your business. Definitely definitely. Okay. So let's talk about podcast listener loyalty. So one example of from us, our listener loyal loyalty is when we launched our mem-. Ship site. The wellness business insiders club that really opened for business. Our first lesson went live on October. First we filled the first one hundred spots of that program in thirty six hours, and we filled almost two hundred spots. I think it was one hundred ninety one to be exact in eleven days and the most interesting statistic that came out of that is ninety percent of our new members ninety percent of the one hundred ninety one members listen to our podcast. So you went talk about listener loyalty, that's huge. Right. And your podcast listeners will undoubtedly become your biggest fans in your very most loyal customers. Yeah. That's so true. Because they really get to know you, and I think a lot of people, you know, once they subscribe your podcast. They don't just listen to. The one from the current weekday. Go back and listen to multiple episodes today, really have a chance to get to know you. But we also wanna talk about things you wanna consider first before you seriously. Think about launching a podcast is number one super important is to know your niche and know, what they want think about where are there gaps their pain points or do they want something else like entertainment. So it depends on what type of podcast, you would be launching what we know about our niche of health coaches nutritious and fit pros is that number one. They graduated from their certification program. But they still aren't sure how to build a business because quite frankly, that's really not usually taught in those programs number two. They're usually not clear on their ideal client, and they don't have a consistent marketing strategy in place, and that's understandable. Because they didn't learn how to do it through their training program. Number three is. They're at a beginner level. And they also get easily overwhelmed with the tack most the people are going to school to become a health coach. They don't understandably so they don't love tech stuff. And they don't it's usually something that they want to outsource or have someone else do. So those are things that are very very important to us to know that way when we're thinking about what we're going to cover on the podcast, we keep those things in mind. Definitely. So the second thing that you should consider. If you're starting a podcast is your podcast name, and it wasn't through anything other than pure intention that we named our podcast the wellness business podcast why because it's so obvious who its four and it's interesting because when we did the research on this, and we started looking at other podcasts within I tunes. The majority of them. Honestly, we couldn't tell who it was four. And so in order for us to become a listener of any of those podcasts, we would have needed to do some serious investigation. Now, of course, people refer podcasts, but we really wanted ours. And felt it was important to have the name be obvious. So if they don't know who it's four chances are most people will not listen. So you wanna ask yourself this question as you're thinking about your name because this is the question your potential listener is going to be asking themselves is this for me. Does this interest me will this help me? This is our right. You get about three to five seconds of someone's attention span for them to make that decision to come to that conclusion and your name is the make or break piece of this. That's going to make the difference. So again are hot. Cast is called the wellness business podcast. And it's four wellness business owners super easy for them to know is this for me does this interest me while with you're interested in building a wellness business. Definitely will this help me from ably. If I wanna learn more about building a wellness business. So I think we covered all the bases. Really really well with the title of our podcast, I think so too thing that's important to know as as you're thinking about what you may wanna name your podcast. Go ahead and search that name in the podcast directory to make sure it's not all ready taking because that could be kinda confusing. If you tell someone eldest into the x y the podcast, and that name is already taken. So kind of us wanted us to research at a time. And then the next thing they consider is your logo the artwork. So for example, when you pull up this podcast you see our logo that says the wellness business podcast. It's kind of a yellow orange logo. So you want? Something that's going to stand out in I tunes. It should be something eye-catching. You want it to be simple clean, easy to read. Because sometimes what we see is. Maybe someone has picture of could be their own photo. It could be something else. And then the name of the podcast is really small zero to make sure that the name of the podcast is super super clear easy to read because think about I don't know the exact dimensions. But that is a teeny tiny little J peg that is showing up in the directory. So you wanna make sure count care was saying people are going to look is this podcast for me. What's the name of? They can't see it. Then they're gonna pass it by such something else that think about definitely. We're going into the next piece of the streaming. And when you launch a podcast, we want you to really think of it as a program or product launch that has three phases. The faces are a prelaunch a launch in an ongoing. So we're going to teach you about all of those here today. So the prelaunch is where you're really generating buzz, right? What's coming tease at something special is about to happen? And then let them know your podcast is launching again, talk to them about woods four. And y they want to listen the second phase is the launch phase. And this is the first few weeks. So you're really building up to this. But now, your podcast has launched and for the first three weeks, you're going to be doing some really cool amazing marketing stuff some techniques that we're gonna teach you that will really. Increase the number of listeners. And then we wanna talk to you about what we do ongoing every single week and month to keep the momentum going so that aren't listening numbers are listenership continues to grow each and every month. Yeah. We're going to go into each of these individually, and again rather than having to pull off the side of the road. Take notes or hop off the treadmill Goto WB podcast dot com forward slash episode. Eighty five and you can download this entire slide decks have it right in front of you. So let's talk about first the prelaunch. This is thirty to sixty days before your first episode goes live. This is when you want to build excitement and let people know it's coming and for somebody that have been with us from the beginning, you probably saw some of what what we did what we shared how we did it. We're gonna talk about that in a minute to. But you also think about calling in favors with colleagues in your space, maybe people that may be you've been a guest on their summit people that are friends people that you know, can help you get the word out. You're also gonna do social. Media blast letting people know about this. And then also if you're ready have an Email list, if you have Email subscribers you also wanna let them know starting about sixty days out because he kinda think about like a movie premiere like how many weeks had time. Are you seeing previews for the movies? So rather than as waiting till that I episode comes out building a buzz beforehand is really really important. I think that was a big part of our success. So it may be something that's easy to skip over. But just be sure that your your planning things enough in advance. So that you can include prelaunch promotion as well. Yeah. I think that's something. We did really really. Well, we really got people talking ahead of time. There was so much excitement. And we actually had some things created for ourselves that lent. The ability to continue to have this conversation. On social media. So we had mugs made up with our the wellness business podcast logo that Kathleen. And I would take a photo of the mug or us with the mug. We also had some baseball cap created with the podcast logo on it. And then we did some PDF jape peg type images where it was showing up almost like it was part of the I tunes podcast app. Already showing coming soon. So someone holding their smartphone. And getting ready to listen to the wellness business podcasts into we were really promoting the heck out of this on instance, stories Instagram Facebook in our groups we were talking talking talking talking about what's coming and why people wanted to listen, then you're gonna be so excited. And and I think even we started talking about the first few episodes were gonna be about. So they knew. Oh my gosh. I definitely don't want to be left behind. I wanna be part of all of this excitement. And Kathleen said just like with the movie trailer. There's always these amazing movie trailers where you don't want to be left behind. You don't wanna miss out because it looked so good. And that's what we created. When we were pre launching the wellness business podcast. And I just thought about this all include the link to these in the show notes page. So we used vistaprint for the mugs, and then you can use a service online as called place it dot net. And that basically allows you to put any image in a mockup, but could be a mockup in a computer in. I Pat, and I phone things like that. Because those this show really really well and said it is using your logo. I think that's really kind of a kind of a fun way to do it. A little more eye appealing to for sure. All right. The next part of the prelaunch phase. And this is kind of fun to do you can show behind the scenes of what you're doing as you're working on the podcast pique their interest. This could be images of recording episodes could be short little videos. You can show them your logo the new website. That's coming along. And you can do this Facebook Facebook live Instagram stories. I think we use Instagram stories a lot for this kind of fun. And then the other thing that we did was we released a two minute highlight episode on YouTube a few days before our first episodes went live in what we did was is our editor us is we took clips from the first three episodes and mash them together that way, it gave people kinda like a little preview of what's going to be coming up inside the first three episodes, and the feedback that we got on that was really related hill. That was seriously one of my favorite. It it might even be favorite thing that we did for me that two minute highlight episode. Maybe we can even add that to the show notes. Sure, if you guys didn't get to listen, if you're newer to us, go grab that link and listen to that. It's just a couple of minutes. I think less than a couple of minutes. It was so fun. And really, yeah. I think those my favorite as we're going through all these things we are going to recommend that you outsource as much as much as you can especially the editing. We have a great editor that we work with that helps us, you know, that was behind the scenes working on these things for us because there is a lot to do to launch a podcast. So the more help you can get with that the better when you say can not definitely Yashar. So the next thing we did was we invited top colleagues and friends in our nation that we had been working with over the years to be aghast on somewhere in the first ten episodes. So we kind of split the difference between guests, and then episodes that we did ourselves. And what would that help us do is to ask them? To help us share their podcast episode with the with their audience, which means now, we get so much more exposure because we are leveraging our friends networks are friends, Email us our friends social media following to got eyes and ears on the podcast. And then we also made the decision to submit our podcast to several different podcast directories. So the most famous and well known, of course, is I tunes. But there are a lot of other places that you can have your podcast show up which are places like Stitcher. Google play pod bean pod bean, Alexa, Google home Spotify. So the more places that you're showing showing up the more chances you have for downloads and listeners and finding your ideal clients and having them get on your Email list. Purchase your programs or. Hire you for coaching. So the snakes the big difference. When you start spreading out the places where your particular podcast is showing up. Yes. Specially with Alexa, Google home. People have told me all my gosh. I loved his being able to put on when I'm cooking dinner not that they couldn't use it on their iphone. They wanted to. But if they're used to using those devices is another place when you make it as convenient as possible for people to listen, it it makes a difference. Absolutely. All right. Let's let's transition now into the launch phase of this is after your first episode has gone live. It's in I tunes is in the other directories, right? People can click on that. And listen one thing you want to think about is releasing three episodes when you very first go live. So it's almost I wanna compare it Tuesday. If you go to someone's Instagram feed. And they followed you and you wanna click over in kinda see what they're about. All you see on. There is one lonely picture and maybe posted at six months ago versus going on there and seeing a feed full of different images and things like that that dry you in. So it's kind of similar to launching your podcast. You wanna make sure you have at least three episodes. When you go live because what's gonna happen is after someone listens to one episode. They're probably gonna want more. And this also is going to help boost your downloads. So instead of Saint maybe a hundred people that are listening. That oughta Mattingly bumps it to three hundred downloads. If you have three episodes and not gonna go in this in detail, but to some degree if you wanna be seen in the I tunes new noteworthy the more podcast downloads. You have the better chance you have of being there being. Seen more as of right now. It seems like it's not as important as it was a couple years ago. But just keep that in mind, if you can releasing with at least two ideally, three episodes that we people are going to really get a better feel for you. You know, something I wanna continue to listen to all my gosh. It was really good. I want more. So give them more. Right. When you start. The next thing is posting screen shots of the podcast reviews. Say for example, for us when when the podcast or launched. It was so much fun to going I tunes and read the reviews, and that that really gives social proof to people that are maybe thinking about lot listening to podcasts or not sure gosh, what is podcast. I wanna listen. So by taking screen shots of the reviews, and including that in some of your posts on social media that is amazing social proof, and then people are more likely to click over listen and other thing that's important is ask. Cking your audience. What topics did they want you to cover a lot of times? We think we know or we have an idea, but when you can hear it directly from them. And maybe something you didn't think of before that that is huge. And we're always asking our audience. If there's something you want us to cover let us know. Because really this show this podcast is for you. Just like your podcast will be for your listener. So you wanna cater as much of the content and topics to them as possible. Another simple, but impactful thing it can do is to remind people to subscribe because with that means is when they hit that subscribe button. There oughta Mattingly gonna get a new podcast episode every single week. Or however often you decide that you're going to release your episodes. So for example, for our podcast every Tuesday morning think it's like twelve o one AM. A new podcast episode is released that just helps people the more consistent. You can be the better people rely on you prime most. You know? Hey, there's a new podcast episode coming on Tuesday. I wanna go check it out. So reminding people to subscribe automatic in the show up there and the next one is to be a guest on other podcasts. And these you wanna think about podcasts that will get you in front of your ideal customers, and I'm sure for you care for me whenever I'm interviewed another podcast day. Mention the w-. Wellness business podcast. They say oh Kathleen with health coach solution. She's also the co host of the wellness business podcast. So he. Yeah. People that listen to podcasts love learning about new podcasts. So when you can be a guest on other people's podcasts and get you in front of more people, and then more chances of people subscribing to your podcast, definitely. We do we made a habit of this. And it's worked really well is we make it super easy or our podcast guests to share their interview. So we actually create the social media posts for them. We create Email swipes for them. So they can send it out to their list. And we give them a podcast episode Rafic so weak at this all to them, usually three or four days prior to their episode going live, and that has worked really well for us to continue to get more is on the podcast because we are leveraging our guests audience, and it's very interesting when we have so many people that reach out to us and say, hey, we found you because I found you because you know, so and so as a guest on your podcast, and here she talked about it. And so that's very very exciting and competition. That this works. So it's well worth our time and effort to create those swipe files and share a graphic the other thing that we do every single week when we have a new episode go live is we make sure we promote the heck out of it and social media. So we use Instagram stories. We is Instagram live. We do static posts that promote as an Instagram ad. We use Facebook posts Facebook live in our groups and or on our pages. We kinda you know, shift around in mix these up, and then of course, Facebook ads we've done some advertising to promote the podcast every single week. But when we have an episode that seems like it's a really really good one will put some adspend to hind that and see if we can get more is in ears on the podcasts that way, which is worked really really well Facebook. A great way to be seen by more people. Yeah. It really isn't just look at where are you ready on social media? You hear say the time. You don't need to be everywhere. But wherever you are you really wanna leverage that if you're on Twitter you can pin oppose to the top of your Twitter feeds about the first thing people see when they click over. I don't know if you listen to the Fadh cow, stuffy leaks. You may have noticed that are mentioned that I've left Twitter Lincoln. But doesn't mean you need to wherever you are making sure people know about it. Yeah. Twitter was kinda goes down for me. So the thing is to add a tab on your navigation bar of your website that just says podcast. So when people visit your website on my gosh, she has a podcast or he has podcast go click over and learn more about it. And if you can do is offer to do shout outs reviews, and this is kind of fun because who doesn't love hearing their name on a podcast, and we did this. At the beginning. I think we find you this again, Karen, maybe as we get closer are two hundred episode. But what you do is you go through the reviews, and then pick depends how long they are pick one two or three to read at the beginning of your podcast episode to thank people for the reviews and say, hey, you know, if you want to get shouted on the podcast, you may dissension their name, you may read one or two reviews on that kind of funny thing people are like up and then other options include doing giveaways for ratings and reviews, and we did this on our fiftieth episode, right? Karen? Yep. Fiftieth. Wow. Yachts coming up. Actually, I said are two hundred zero. But I met one hundred we can do it for a two hundred here. Again, we like to celebrate those mile markers. You know? But, you know, do things that are fun do giveaways things like that people people. Love it people love to be recognized hersher. So we're going to transition to our third phase of this awesome podcast marketing strategy, which is our successful, ongoing strategies. So we embrace these on a regular basis than they've worked really well for us. So at the end of the episode, we let our listeners know, you all know, what topic recovering next week, and why you wanna listen. So you're gonna wanna come back. I know I listened to a few podcast that they do this quite regularly. And I know it's always like, oh my gosh. Yeah. That sounds so good. I definitely don't wanna miss that. And it's another great reason to subscribe, right because then you know, I'm covered is gonna medically. Download which will remind me next week when it goes live. But yeah, letting people in on what's coming next to get them excited. Great marketing strategy next. I we remind people to subscribe to the podcast in whatever podcast app that they're listening and leave us a review give shoutouts as Kathleen said, we do this periodically on the podcast for reviewers. And you know, we consider that listener love, and certainly we want to respond and reciprocate with our own love right back to all of you that when you give us a podcast review in I tunes. Were you come over and leave us a message on Facebook? It matters to us, that's huge validation. And let us know that we're giving you exactly what you need. And that's exactly what our intention is. And then lastly, you can Email your subscribers when each new episode comes out and boast about it on social media. And we let our listeners know why they wanna listen, what are they gonna learn we give you know, a serious amount of bullet points. For each episode. And let them know what they're going to discover or what they're going to get out of it, or what strategy gonna learn and really the benefit of them spending the time with us to listen. So it these are all really good strategies to keep the momentum going and and the more consistent. You are the more your audience gets used to hearing from you and gets excited inserts to look forward to. Oh, I know I that this episode always goes live or this podcast. Always goes live on Tuesdays. Yeah. I can't wait. We have tons of our listeners that have said, oh Tuesdays are my favorite workout days because I get to spend the time working out listening to you. All right. I know I left that. Yeah. We love it and call it. What what you said one of the things that housing working for us? Really? Well, is that consistency factor? Do once a week the same day the same time without fail. Part of this is because we plan far enough. At a time. But I don't know about you, Karen, or any of you listeners, if you subscribe to a podcast, and you know, most week there's a podcast, but sometimes there's not sometimes not one for one week some for two weeks. It's it's I don't know. Kind of annoying. Like if I love your podcast. I wanna episode every single week no-doubt now. Yeah. I know some that. That's the way it is. You know, they'll add some old thing that they had recorded in here. You know, just has nothing to do with anything. It's like, okay. Well, now not interested in that. So yeah, that is a bummer. So it does take some planning. But it's definitely worth it. The next thing is quality. So this is quality of the guests that you bring on but also quality of the topics nobody loves fluff. And also, we this was a few months ago, but we didn't publish an interview that we did because we didn't feel that it would benefit our listeners. So we had to make a really difficult somewhat awkward decision to not publish it. And I remember that was a painful decision, but. We have a look at it from a is this something that our listeners would get a lot out of and the answer was no. So we're like, we can't publish it. Yeah. There was a snow solving it. It was just too far too advanced on that particular topic now that it would have brought more questions for our listeners ban resolution. Yeah. So basically with that in our opinion listeners come first that has to be number one, we think, and then the the next thing is that in this is kind of may be up to you and your audience, but just keep in mind that listeners aren't always interested in the complete back story of your gas, consider your audience. I this is something Karen enjoys less than I do. But you know, a lot of times you're listening to a podcast because you wanna get the information. You know, you wanna get the promised topic. The promised result. You don't necessarily wanna hear. Ten minutes about the gas on the same way. Sometimes all this fast. Okay. Yeah. I get that. But can't you just get to the good stuff? So just think about a need some podcasts. Literally. It's like twenty minutes in before we even start even touching brushing on actual promise topic. And by then, I'm frustrated aggravates doesn't even matter. It's so good. So yeah, we definitely have made the intentional choice to try to keep that to a minimum unless it has something specific to do with what our topic is right in the way, we do that. It's very simple. We asked the guest for their bio sometimes it's ROY long. We have to chop it down. So what we like to do is. We like to introduce them. And then we move onto the topic. But some podcast. Okay. So can you tell me like how did you had you get started? And then they talk for ten fifty minutes. So that's just something you wanna keep in mind. And then the last one is this is one thing that we hear over and over again that the action steps the action items at the end of the episodes people really like those because after listen, they actually know case. So what do I do with sin formation? So we usually not every episode, but most of them we give you some sort of action items. So after you, listen, you know, he so so what do I do with us and? And the feedback that we've had on implementing that has been really really positive on. I think that's that was one of the things that we did intentionally just as one way to kind of set this podcast apart. We don't want you to come and listen and then walk away do nothing. We really want you to implement announce one of the ways that we knew that that would help you implement things. Definitely. So the other other things that we do we find out what our listeners like and want on the podcast. We ask you all on social media. We ask in our Facebook groups on our Facebook pages and in our weekly podcast emails. You know, if you have a topic, I know Kathleen, and I both quite regularly DM with people, and we'll say, hey, if there's something you want us to cover let us know. And then we keep a collective list of everything every single topic that you. Ask for in sometimes were able to combine those things into one large episode or if it's just like something that would be a quick answer. But not really worthy of an entire episode. That's when we create our ask us, anything episodes. So if you've been listening for very long, you know, probably about once every eight to twelve weeks, we haven't asked us anything bestowed were we'll answer multiple questions. The will will talk about the question, and then Kathleen will weigh in and then all way in mobile give our own perspective from our marketing experience. So those are always fun in. It's nice way again to support our listeners if they're question is just something quick and easy that we want that they want answered we can bundle together those questions and get them on the show. And then lastly as Kathleen mention we are big about action items. We wanna make sure that there is a call to action at the end of every single episode. We try really hard to make sure that there are downloads. If something is going to help you create some type of downloadable checklist or resource for you. And then we'll make that part of your action step at the end. And we really knew this was working pretty early on. When we started getting messages from our listener saying, oh my gosh. I just got my first client or own my gosh. I just got you know, was able to secure my first referral partnership or own. My gosh, I built my list by fifty people in the last month that's more than I've ever done before from listening to your podcast. So we knew we were onto something really good. When we started seeing that kind of feedback. I love that. I know we actually we thought it was opposed or a message or something someone said. That they feel that they get more out of this podcast than they received the business training where they got their certification. That was amazing. Yeah. A we love hearing your feedback. All right. So the last thing we wanna share that's working for us is this is a big one is outsourcing. So as we're going through all these things that we're doing an implementing you can tell there are a lot of moving parts unless you want your podcast be a fulltime job. Outsourcing really is key can focus on the other business building things in your practice. So here's what we do as far as outsourcing. So after we record each episode, then it's handed off to our podcast editor who edits the show. He adds the intro out tro in the music. They also he writes, the show notes and then schedules each episode in. In the podcast directories K. So we record it send it over to him than once. We get the show notes back. We have a virtual assistant. She creates an Email. She creates a blog post and social media posts from that content. Which basically the show notes are just kind of snippets of information of what's covered any episode, and the assistant also schedules the social media posts, and then we have a graphic designer who creates the graphics for each episode, and we have a template. So we rotate there's four different colors that we use. You don't have to just pick one thing that using tweak. So you can see we've got the podcast editor we have actually we have two to v as we actually now have a VA that is scheduling our she's taking care of our social media on Instagram because initially we didn't have Instagram for the podcast. Now, we do so. So the point being really really important to outsource these bits and pieces to people that can do them. Well, so that's going to free up your time. Because you know, what would you say caring between us outlining 'cause we all end the episode before. And then we're recording. It that's in at least two hours between those things at least in some of the more detailed prod capsules I'd say that up to four hours honestly, yet as to because we go back and forth would wanna cover. Okay. What he want clued in each episode? And then yeah. So you're looking at probably a minimum of three if not four hours per episode. So if you look at. For episodes month. That's about twelve sixteen hours. So he just want to be realistic with your time. How much time you have. And then look at how can you bring in people to help you with those pieces. Definitely the moral of the story as it takes a village. Right. Yeah. And this was something Karen. I knew from the very beginning because we already have businesses that keep us busy. We wanted to our goal was outsource as much as possible. We knew we wanted to do thorough outlines and record the podcast of the net. We really wanted to find people that can help us with pretty much every other piece of it. Because there is a lot for sure. And I don't know if you remember Kathleen when we went to podcast movement, which was is a conference all around podcasting. We met a lot of podcasters, and it was really shocking to me that most of them. I would say at least seventy five percent of them. We're trying to do all of this all on their own. And I really, you know, based on their comments in their feedback that was what was leading to the inconsistency of their podcast being promoted actually delivered. And then promoted because if there are a lot of ups, so it is nice. If you can at least start with at least one person to help you and I would say an editor probably would be the number one option, and certainly we can at our editor's linked to the show notes page, so that you all can have access to him. But he I would say that would be the number one choice and then getting help with the rest of it as as time and funds permit, but yet get the help because we wouldn't be able to do what we're doing without all of those pieces in place -solutely. So your action item. This episode is no different than any other episode. The action item is if you are starting a new podcast we want you to pick a date in the next two weeks. When you want to launch your podcast, even if it's later in the year, put something on the calendar and make sure that you're identifying your niche because again that is the number one thing for all business building podcast building anything you're doing know who you are serving in who you're speaking to. And then choose a podcast name that reflects that. So they can answer. The question is this for me Ben have your logo designed we had someone on fiver do ours. I mean, it was pretty quick and easy. We just gave them some some examples of what we liked. We did some research I send it over. And then I think it was one or two minor. Edits and we had our logo is really quick. And the decide when you want to launch pick your launch date and put it on the calendar, literally until you do that it won't happen. It'll just be a dream Antill. You start making it a reality by declaring when you're going to do it. Now, if you're listening, and you already have an existing podcast that you would love to use these strategies to reinvigorate, the podcast and really breathe new life into it than our action item for you is to make the list of what strategies that we've talked about that you want to implement in the next two weeks and determine would you need to outsource where do you need help? And then find those people to help you get organized make it intent in intentional priority in your business and then move forward because like both Kathleen, and I have shared this has been a game changer. For us on a personal level on a business level is band, one of the true joys and financially rewarding. As it turns out commitments that we've made in our business, and you would love to hear that you plan to do the same. Yeah. With love here. Because we do we hear from quite a few people on a monthly basis that they're thinking about starting a podcast, and they have a lot of questions. So we're hoping this episode answers a lot of those questions. And if you wanna see some of this action examples of the graphics that were using some of the Instagram stories that were doing head on over to the wellness business podcast Instagram page. Check it out liba comment. Go ahead and follow us. And you can kind of see what some of the behind the scenes thing that we're doing here with the podcast. Yeah. And and we'd love for you to listen to the best way to get familiar with what we're doing. And how we're doing. It is to visit our. Our website at WB podcast dot com. Come check it out use it as a model use it as your guide post to creating your own podcast. And we certainly are happy to answer your questions, you have something specific bring it on over to our Facebook page at the wellness business podcast page on Facebook. And leave us a message. We'd love to give you some feedback. We would or a guy. So that wraps up our presentation that we did at freedom fast in as you can see there is a lot to launching a podcast. So take really what you want from this. You may love some of the strategies not love some of the others but implement what you can write Rome wasn't built in a day. And certainly we are perfecting our skill set as ours podcasting goes along the way launching a podcast is a lot like watching a program. In fact, I'd say it's really almost exactly the same. And the tips that we shared should be helpful. If you're getting ready to launch even something other than a podcast, right? Like, all these marketing strategies can be, you know, intermittent intertwined with other marketing promotions that you have coming up so good lesson there and be sure to grab a copy of the slide deck presentation that we mentioned in the beginning and keep it for reference, whether you plan to launch a podcast really really soon or use it for ideas for promoting an upcoming program or you just wanna save it in your archives for later this year when you think you'll actually launch a podcast just hang on to it. So go to WB podcasts dot com for it slash episode. Eighty five that's our show notes page and download the slide presentation you're gonna love it. There's a lot of examples and a lot of images, I think that will help even make things more clear for you the other. We're going to include on our show notes page that we mentioned in the beginning is the link to the podcasting course that we took. So it's called podcasters paradise. There are a lot of podcasting courses out there. But this one really covered all the basis for us. So we have an affiliate link that we will add an if that's something that you wanna use in the future. We would love for you to use our link, and it's definitely without a doubt. Shortened are learning curve. If we if we would've tried to do this by watching YouTube videos or trying to piece it all together, we'd still be trying to launch our podcast. This might be the the first episode. Yeah. This really sped up. Our our whole launch process from beginning to end, it really didn't end we hope that you enjoyed this next week. We're going to be taking or we're gonna be talking about how to trouble shoot your Email. Lists building efforts. We know this is a big struggle for some of you. This is gonna help you pinpoint. Why more people aren't signing up for your free offer? If you have a freebie that you've been promoting and results aren't quite what you'd hope for or you're getting ready to create a new freebie. Join us back here next week to find out how to turn it into a success. Yeah. In the meantime, have a great week. We can't wait to see you back here. Yeah. We'll see next week guys. Take care. This podcast is sponsored by the wellness business insiders club. If you love the information simple action steps included in every podcast episode. You're going to absolutely love love. Love the wellness. Business insiders club. Each month. We do a deep dive into one specific business topic designed to move you out of overwhelm by giving, you know fluff. No filler content to quickly build your wellness business. The insiders club is a monthly membership and mentorship program where we take the topics covered on the podcast to the next level. N beyond join us over at WB insiders club dot com that WB insiders with an S club dot com to learn if this program is right for you. We would love to have you. Join us as a member of the wellness business insiders club sin. Thank you into the wellness business podcast for show, notes and three resources. Visit WB podcast dot com.

Kathleen Legris Facebook Instagram Karen paddock YouTube editor Mattingly Twitter baseball Rome Amy Porterfield Caroline Josh Alexa Google Carrington
390: The Most Powerful Pivot You Can Make Right Now with Amy Porterfield

The Goal Digger Podcast

47:47 min | 2 weeks ago

390: The Most Powerful Pivot You Can Make Right Now with Amy Porterfield

"Hey it's Jenna. Let me cut to the chase registration for the once a year free training led by my mentor turned friend. Any porterfield is open right now at Jena Plus Amy Dot com that's Jenna Plus Amy Dot Com to save your seat for how to create and launch a profitable digital course where annual be sharing the behind the scenes secrets for digital course creation. This live masterclasses all about what she's learned in her eleven years of creating and delivering top quality digital training in all things business marketing social, and online courses she's brilliant and. She's one of the mentors that led me to create my first online course, her live have open seats and I. Hope Your name is on one of them. She only does this once a year. So do not miss your shot ready to learn from the course creation queen herself about what it takes to launch digital force WANNA, hear the behind the scenes strategies that amy and thousands of her students myself included used launch their courses around the world. Then grab your seat at Jena plus any dot com I'll see you inside all right onto the show. They've outgrown a certain topic or they're not lit up by that topic anymore and I wanNA, make sure your listeners hear me that you have permission to change the direction you're going. Hey My name is Jennifer an I am obsessed with all things, business marketing numbers and helping you to navigate both the messy and the magical seasons. This thing called life I'm a small town mama who took three hundred dollars camera grew as successful Biz, and now a work from home in Romans seven figure online business I teach you the tried and true secrets to building a career. You Adore shy away from the real talk no way money hardship growth loss marketing are all topics we discussed here. This is your one stop shop for happy hour with a Gal pal mixed with business school pull up a seat. Make sure your cozy and get ready to be challenged and encouraged while you learn. This is the gold digger podcast. If we were to play Word Association for Twenty Twenty I'd bet the very last word that comes to mind for you is certainty everything feels month-to-month day-to-day even minute by minute many of us are watching our here's navigate big changes as we ourselves pivot and adapt whether it's personally or professionally we're making decisions that we could have predicted would be on our plates at the start of this year. Maybe you're faced with a professional decision right now, if you're one of the millions of Americans out of work or your small business owner whose livelihood is at stake during a time of uncertainty, let me tell you this. You are not alone and the purpose you might have. Lost sight of could be sitting on the other side of your next big pivot pivoting is the theme twenty twenty and a theme of this conversation with my friend and mentor porter field. You know she was one of the ways I was listening to an I'm pivoted into the online course world years ago and I. Am so excited to have her on the show once again to talk about the meaningful and even profitable pivots she's seen during the season. If you walk away from this episode with only one thing, let it be your permission to pivot these stories will paint what's possible here she is once again, my friend, my mentor and an incredible leader, any porterfield. Thanks to fiber for supporting Golddigger, it's so easy to find freelance talent for your business or product. Do not waste any more time ten percent off in the service you deserve by going to F I v E R Dot Com and using the code gold digger. Now more than ever is the best time to start your email list are you up for a challenge I built out a free mini course to take your list from zero to two, hundred, fifty subscribers, templates, and tech. ALL INCLUDED SIGN UP AT LIST BILLS CHALLENGE DOT com that's list build challenge dot com. Oh Amy. I am so excited to have you back on the podcast i. feel like you are the gold digger podcast. Best friend. So welcomed to show. Well, thanks for having me I. Love Coming Back. This is so fun. It is fun. Is such a good chance for us to catch up and I was dying laughing the other day when I text you that screen shot of the email that I sent you. A Good and I loved that you actually sent that out to your audience. I wanted them to see behind the scenes like that. Yes you know and it's so funny because actually my team yesterday messaged me and they're like, Jenna. So you send out this email to everyone revealing your fan girl this to Amy Porterfield. But you also asked amy, who's she recommended and how she recommended you learn and everyone was replying to that e mail saying, well, what did any say and I said L. them that they're just going to have to listen to this. Episode. Of the gold digger podcast to hear what ended up transpiring. So to give people the quick version, Amy was the first podcasts I ever listened to. In fact, amy at the time I didn't even know that there is an APP on your phone to listen to podcasts. So every week I would go to your blog and I'd hit play on your blog and that was the only way that I knew how to tune in isn't that hilarious so funny I love that. But I became a student in both of your programs and I remember if we had vision boards which I've never been a big vision board person but if I had when I would have written across it a million times I WANNA be any porterfield success story like that was at the core of my heart I was just so such an admire of you. And your work and that is only continued and so today what we're going to be talking about is powerful pivots of twenty twenty and I think I've joked that if twenty twenty how to word, it would be pivot and so I think this discussion is just coming at such a powerful time because we're all getting a little tired from this year, right? Right. I'm ready for twenty, twenty one bring it on. As as we still have some time, make some of the No. So excited about. Okay. So let's just kind of dive on in because I want to hear you know I've been listening to your show religiously through this year because I feel like you have been this permission grander for people to show up to make bold moves to make decisions to still sell in this climate that feels very tricky and so let's just kind of talk first about your journey through your digital course academy, which is opening you. Yourself have been someone that has led thousands of people through things. What is it felt like being a leader through this season? You know I have never been asked this question. So I'm glad we're talking about this when the pandemic hit I was confused like what is going on what is this and how serious do I need to take this and then quickly I realized wait a second my students, my audience they are nervous they are confused they are looking to me to figure out what do I do in the number one question that came up is am I allowed to. Sell during this time like what the heck do I do, and for some reason Mrs, probably the leadership in me I felt called to be a voice during this time and I wanted to show what I was teaching. So what it meant for me is I literally rose to the occasion and I said okay. Here's what I think. We all should do we should continue to sell. We should continue to look at our offers and see how we need to. Pivot it in order to show up for the people that were serving right now, and we should not be quiet. We should not back down. We should not ignore what's going on and so I had to be an example of that. So I literally launched a membership during that. Literally the week that everybody was sent home during the very beginning of the pandemic and so I- navigated my way through that it was awkward very scary but it was so. Important to show what I wanted my students to do, and then from there I started showing up in talking about how to pivot, how to show up for your audience and how to be a beacon during a time where people were very very scared and it literally made me a better leader because I was leading during uncertain times I had never done that before. So I'm really glad that I felt called to that because I think it's made me better. Yeah. Some things never change amy I was listening to your podcasts. been listening when you're talking about like guys like not selling is not an option not in. That you had a lot of foresight to understand like this isn't as temporary as were making it out to be, and this is something that we've got to adjust to in one of the most beautiful things in the ways that you showed up was like you're like, you can still launch. You just need to be very cognizant of the language and the way that you're showing up and the way that you're selling and I just thought it was beautiful because it's like you can keep on with your plan. Let's just pivoted slightly to make sure that it fits the climate that we're all in and I was like Amen A. Vaccari. So. What big pivots have you personally made in your career because your career is over a decade that have just felt like you were jumping into uncertainty I feel like we all have these hill moments were like, what am I doing? Is this the best thing or the worst thing I've ever done? Do you have anything that stands out for you? Yes. Okay. So I love the US the question like over the span of my career because one of the first big pivots I made was moving from one topic to another and I think this is important to talk about because a lot of people will start to get into their business growing in online business and they'll get to a point. That they realised they've grown certain topic or they're not lit up by that topic anymore and I wanNa make sure your listeners hear me that you have permission to change the direction you're going but let me back up a little bit when I left Tony. Robbins I started out with social media I would do social media for small businesses and that led me into getting really good at facebook marketing. So my first successful digital course was a facebook marketing one OH, one type program, and that is really what put me on the map in terms of being a facebook marketing go-to person and so from there my students said you know what we really want is a facebook advertising program so that was The next program I created, and then my students said we'll we'll or really looking for is a facebook marketing, all in one total solution strategy type of program, and that was the third program I created successfully add a few failed starts in the beginning, but those are my first three really successful courses. So at that point, I was known as a facebook marketing expert after a while, I did this for a while and I realized I don't want to teach facebook marketing anymore it didn't light me up I had so much more to offer, and because I had gotten so good at creating digital courses and launching them online that's what I wanted to teach people how to do so I made this. Pivot about three years three to four years into my business. I'd say I gradually moved over to teaching people how to grow their email list and from there how to create a digital course from scratch and this was scary for me because I was known for something I created an audience for something. But what's important is that you will not survive in your business wanting to get up every morning excited about what you're doing if you don't love to teach what you know, and so I knew a few different things now I had grown and I had to make that pivot and I did it gradually. So it wasn't a huge shakeup of the business, but I'm so glad I, made that pivot. Yeah, I love that and I I mean, I've done similar things. I taught photographers that was my first big horse and we retired that program because I'm no longer shooting like I used to I no longer emma part of that industry in a that would allow me to be that expert and I think that there is that fear where you're like, this is what I'm known. For this is what people have come to me for. But what a beautiful example that like humans multifaceted or multi passionate, and we can connect with people on so many different things and I just I love that I. Love that so much about gave me a lot of confidence to know look I do have a lot of skills a lot of knowledge a lot of know how. I am able to make that pivot if necessary, but let me give you one more that was a little bit more recent in the middle of my career. These eleven years I got into a partnership. I brought a partner into the business. He was more like a silent partner behind the scenes and he was really he put together funnels in strategies and we really took the business to a multimillion dollar place together working together as partners in the business I had created, and then after a few years we got. To the point that we realize the partnership had run its course and I wanted to move on Solo again, and it was a really rough time trying to figure out how to get out of business partnership. I, often say it felt like a business divorce, my broken I think he probably would feel the same way we weren't on the same page at times because of course, we wanted different things and it was difficult to say the least and there were days that I thought holy cow would if we can't. Come to an agreement and I literally have to start over from scratch the business I had created, and then we had partnered together might have to be dissolved because we can't come to an agreement. What if I have to start over from scratch I spent about a day in deep depression of losing something I had felt so like I had birthed from the beginning but then after that in, this is a very true story I realized wait a second I have sold digital courses online. I, know how to make. Money Online. If you take everything away me that I had created, I literally can start from scratch because I know now, how to make money online and I think that's where my really huge confidence came in creating digital courses and teaching other people how to do it because I realized it had given me the solid foundation I needed that no one can ever take that away from me and I wanted that for my students as well. So actually realizing I will be willing to start from scratch if I need to. Literally changed everything for me. Now, the Great News as we came to an agreement, we end the partnership, I kept the business but at one point I didn't think that was going to be true and so now I know what? I offer. My students is security a foundation and this opportunity to always know how to make money online. I remember. US, voiced acceding. You were like I. Think he's having dykes and you go. So if you're going to start your business over today. Would you plan to grow your email? US exactly where you were. Worth for a while like it was like you know what we got this and I think to the second piece. That's so important what you just said and I feel like this is a theme that a lot of women specifically need to hear but men is well in something that I think twenty twenty has taught us is that we need to trust ourselves that we know and that like if we look back, we have always been smart enough to change and. Evolve and ro and I feel like. So many of the discussions I've been having with women entrepreneurs that I'm either coaching or just being a mentor for and like you do not need to worry you have made it this far. You will continue on. You are so smart. You need to trust in those abilities and I love that you shared that because they think that for so many of us if we find success, we worry. So deeply that is fleeting. Forget like. No I. Learned this once and I have used it and refined in tweaked it over and over and over again and I've gotten myself results and if you're at the starting line look at your life like there have never been mistakes, there have been things that have maybe caused you to change course but it's just like I think twenty twenty is reminded us to almost like go inward and say look I've already come this far I can only go further I one. Million percent agree with that. I love that you pulled that theme of that about Trusting Yourself. That's something that I have to remind myself on the daily. So yes yes I want to know because you have led I mean thousands of students but have you seen any like cool things that your students are doing during this year like in the theme of pivoting? Yes. Okay. Let's get into a little storytime because this is my favorite when I get to I've got my. Yes right grab your coffee because this is the time I get to highlight some of the students in what they've done. So when we're talking about pivots, one of the pivots I've seen a lot for my students is this ability to move from one area of expertise into another because of pure necessity. So one of my students her name is kirsty she had a brick and mortar business it. Was for organic skin care. So people would come into her SPA. She would take care of them, pamper them and do amazing things with her organic skincare. But at the time a Kobe, it closed down she literally had to furlough her entire staff and so here's something that's so valuable to hear. She realized that she had an audience she had customers and she wanted to figure out how can I? Serve them in a different way. So what she did is she created a program called the seven shock res- journey or the journey through seven shock res-, and she knew that her ideal audience that came into her spa they would find this incredibly valuable. So she put together a digital course she was at home and couldn't go into her spiny more created this course and generated ten thousand dollars quickly. And I think what's valuable about this is she knew that she had other skill sets transferable skills that she could use in different ways and anyone listening right now I wanna remind you that just because you're an expert in one area doesn't mean that you don't know other things other skills, other knowledge that your audience wants to know. So making ten thousand dollars with the digital course for her SPA. Is One way to pivot and so now the sky's the limit she's like now I know that I've got other courses in me and I teach this. I think that's so powerful and I think to for someone that has had to show up and trade time for money and not even with certainty in that aspect like going into the shop and just praying customers do come in and spend money to have that proof of concept has got to feel just a life changing, right? Exactly. That was one of my favorite stories another one this is so good. So one of my students her name is Karena she's a farmer, which is rare I don't have a lot. Of Farmers as my audience but Karina decided, she was a farmer that wanted to find new ways to generate revenue. So she decided to put together a vegetable subscription box for her customers locally. So the customers would come to her every week. They would get the subscription box full of gorgeous vegetables take him home cooked with them and all of that, and this was something that she's done really well with she came to me initially because she wanted to know how to market this subscription box online. So that's how. The two of US got connected, but then an she generated really good money with her subscription box. But here's what happened when cove it hit. She realized when all the restaurants closed, all the farmer markets closed her peers the other farmers were struggling like dramatically they didn't have subscription boxes. They didn't know how to make money and she saw them really hurting and so she said you know I wanted to teach what I'm already doing in my own business to the other farmers and she even said listen I didn't. Know how I felt about selling to a group of people who were already struggling financially but I knew I could help them. I knew that this process developed a selling high price point subscription boxes direct to local customers could save their farms. So I know I could make an enormous difference for them. So I went for it. So she put together a digital course on how to create these vegetables subscription boxes and she generated thirteen thousand, six, hundred dollars. She sold fifty one units right out of the gate during cove. Sold to an audience that wasn't making money, but they saw the opportunity to grow their business in different ways, and so I think this takes a lot of courage to take what you've done and then teach it to other people. But this is a perfect example of how a digital courses borne. So good. Wow. That's one of my another one of my favorites but I'm GONNA. Tell you one more in a lot of people can relate to this one. So Ann Marie is a student of mine who generated thirty eight, thousand dollars in just our she literally sold out her digital course because she wanted to put a cap on it. So let me back up a little bit. Anne Marie is a military wife, and so she needed a career where she could travel and still serve people and the people that she served were introverted non native speakers learning to communicate confidently in English, and so she was teacher English as a second. Language teacher and because she was a military wife, she did one on one coaching. So she would train and coach people one on one, but she did it online. So she went from in-person to taking it online quickly because she had to travel a lot. But then here's where a lot of people listening can relate. She realized that she started to become really frustrated because she knew there was this very real limit to how many people she can teach working one on one with clients when you're trading time for dollars whether you're doing it online or in person, there's only so much money you can make because there. Is, one of you. So she decided that she was going to create a digital course. Now, the challenge was she chose her launch date something I encourage my students to do in my course I choose a launch date put it out there make it. So in the universe, she chose April twenty twenty. Now, if you know anything about April twenty, twenty wasn't our favorite month this year, the pandemic was alive and well, it was very new. So people were very confused very freaked out and that was her launch date and she decided amy I said I was going to do it. I'm very nervous to launch during A. Pandemic but I know I've got to just keep moving forward and she did. So again, she launched her digital course teaching English as a second language she sold out in fourteen hours made thirty, eight, thousand dollars, and about thirty eight thousand dollars is from students who paid in full. She's willing to get money every single month from those who chose a payment plan. So essentially, she's made more than thirty eight, thousand dollars. So this is a story I think a lot of listeners can relate to taking your one on one work putting that process into a digital course so that you can serve people all over the world. I know I know things are crazy and unpredictable, which is actually why now is the best time to start your email list few been wishing you had a way to reach your clients, paying customers and fans with important information at the click of a button and without having to worry about algorithms than this is for you are you up for a challenge I built out a free mini course with templates ready and tech taking care of that will lead you through five day workshop to take your list from zero to two, hundred and fifty. Subscribers in a time where there's a lot of uncertainty you can be directly speaking to your people via their inboxes boxes and offering up your services resources and the support that they need right now can you commit just four percent of this week to giving yourself results in following through? 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For Upfront no negotiating needed I always turn to fiber for video needs while my team Ken shoot at video it would honestly slow down because we are not the experts whenever I need an expert in video I outsource to a five or freelancer so I can stick to the things that I'm actually an expert in checkout biver dot com and receive ten percent off your first order by using my code gold digger, find all the digital services you need in one place at F. I. V. E. R. Dot, com code gold digger again that's fiver. Dot Com code gold digger. I can just imagine I'm sure you can to that listeners thinking. Okay. Well, that's awesome. They all had this expertise. They're all experts I bet none of those students would label themselves as an expert they would just label themselves as knowledgeable. You know yes I am so glad you brought this up I genuinely believe if I'm thinking of Korean of the farmer I woke up and she's like I am the expert of all experts of subscription boxes I've got to create a course to change the world that is not what my students are thinking and feeling, but you're right they're like listen. I know how to do this other people can get value from this. I think the number one driver of all of my students. There's like two things that come up number one before anything else they genuinely want to help people they want to make an impact whether it be locally with local farmers or on a massive scale like serving the world because you can take anybody from anywhere but they want to help number do I think all of my students would say financial security during this time of total uncertainty we have seen so many people lose their jobs. So many people sent home. To work in realizing, do I even like the job I'm working in and so many people not being able to do what they normally do in order to make a living what has been so amazing what I've been able to witness is my students are not hurting. My students are thriving because they have digital courses. So a pandemic doesn't stop in if anything there's no better time in this world, this history of creating digital courses. Then right now because more and more people are willing and wanting to learn online, they're open minded to the opportunity now because some of them don't even. Have, another choice and some of them have realized we'd I like this online learning a whole lot more than having to travel for it. Yeah. Absolutely. Let's talk about once right now because you and I have actually had a lot of discussions about this and one of the things that we've been researching together in Tiananmen just kind of understanding especially when it comes to buyer habits and the ways that our customers are thinking right now is that there is this need for essentially this year like people are really taking a good hard look at what is considered essential what is considered like in? Boyle, where does that make sense and so walk me through a little bit about how that kind of shows up right now when people are making purchasing decisions in when people are selling. Okay. So there's been a lot of talk around people only spending money on what they need versus what they want and I do believe that is very true when you look at the. World as a whole. However, I have a very unique perspective looking in through the eyes of my students I track successes with digital courses because it's my job and when I see someone like Holly and night who teaches quilting, she's a funny girl. She's in her twenties and she teaches quilting to baby boomers and she said who knew that quilting would become so popular during coronavirus. But what we're seeing is that people are also looking for something to light them up to bring them joy during a very scary time. So what's interesting is I am seeing people buy out of necessity, but they're necessity feels like I need to feel happy I need to fill calm I need to fuel my brain right now or do something with my hands or whatever it might be. So this word necessity. has dramatically changed over the last few months, and so I've seen my students with hobbies teach turn into gold like one of my students she teaches you how to take a lump of clay and turn it into your dishes and your bowls. Now, hear me out here. She taught her course during pandemic where you couldn't even go to the store to get some of the supplies that you needed for her course. But thirty, eight, thousand dollars later I don't know why it's the exact same numbers, my other story, thirty, eight, thirty, three, thirty, three, thousand dollars later she was able to fill up her course teaching people had to take clay and turn it into dishes. So the reason why think courses like that are actually working right now is people are looking for joy during uncertainty but at the same time, they're also looking for ways to have more security in their. Life financial security lifestyle security. So there's really this opportunity that I've never seen before. Yeah. I, have to tell you a funny story but I, feel like lately, I've just been thinking about digital courses so much because it's one just changed my entire life but two were gearing up for your launch of digital. Course. Academy but I feel like one of my superpowers lately is like looking at people in assessing like, okay. What could they teach a course in? Your superpower you I've had these conversations before I can't do what you're going to do right now. So you've got is no. You have no, it really is and it's so funny. So we have been quarantined up in the North Woods and we literally have one neighbor like we share dry with one other person we're on like forty acres of land where in the middle of nowhere and our neighbors are the best people in the world like they've become our best friends we just kind. Of Quarantine together and so Simoni is from Brazil and so they were over the other day and she's teaching US Portuguese. Okay. So we're sitting in our kitchen we have our babies were hanging out and juries asking her like, how do you say this is how do you say that and I'm like, Oh, my Gosh Simoni could totally make a course about learning Portuguese. Second thing they run a super super successful AIRBNB unlike no-brainer make a course on running an airbnb they have it down to a system third thing her husband Andrew is a sailor and he took drew sailing and I was like, oh, my gosh, drew is learning about sailing all the terminology what to do easy course on sailing. Salmon they're out fishing on a sailboat they catch fish teach somebody had clean salmon like I mean, there's just like so many things I'm like sitting here in my own guy, we're up to four courses. that. Drill is showing Andrew the different ways you can wear your baby. So we have all of these baby, right Andrews like and you can do it forward facing, and then if you do word basing you do this and then you can do this has back based on my drew could totally like rock a stay at home dad course like activities with your children ways to keep them occupied Mike. Good. Very good at that. Yes, and I'm like sitting here and by the end of the night, I, swear to you I swear to you I was like I have ten courses that the four of us could create in court in either like it's just exceptional because the thing is is that I could tell each person their gifts and be like you could one million percent make this into. A course and sell it online and I think that there are you objections would pop into their head first how the heck do I do that like it sounds so much more complicated and confusing. What would you say that because you are the Queen of simplifying step by step by step and that's why digital course academy is so incredible but how many people there I thought is like the tech. Oh this one comes up a lot. So it's so funny because you know in our parents tell that story of like back in my day when I walked to school up both ways uphill in the snow. Yeah. So I feel like that when I tell the story but back in my day when I started eleven years ago the technology was a joke like you had to be a programmer or coder to figure out almost anything I was literally. So lost every single day because I'm not a techie kind of person. Now. I figured it out over the years. However, if you are starting out right now you are so incredibly lucky and I promise you. This is true. The technology that you need to create a digital course and to launch it online has become so much more plug and play than ever before you don't need out her, you don't need a programmer I use software, and so does Jenna that we don't have to pay expensive experts to. help us up or course or help us do a Webinar online, and so you're starting out at a time when technology has gotten easier than ever. But let's just say you're still trying to figure it out and it doesn't feel easy to you what I know for sure is one in my course I have literally library. So I have a resident tech guy his name is Dave. He has the most smooth patient voice ever and I said. Dave. You walk them through click by cliques by Klay I've I need somebody to use technology to create their course CLEESE, slow down and walk them through it. So In my course, this is never something that stops people but just in general know that it doesn't have to become totally second nature to do you figure this out it is very figure audible. If you just take a deep breath and just know you're not supposed to figure this. Out instantly, no, and teaches us this in school. So that's what I would say that the other day I had this moment where I had my little microphone box microphone and my computer and I looked over and I saw it all and I was like those are the things that a used to run a multimillion dollar company. That's it literally can be carried around in a box and it's a microphone and laptop and I'm like this is. Still doing it that way where it's like, this is where you started like no, this is what I am doing. I don't have a set I don't have a camera team I, nothing zero production value buying what we create besides like just the information. The second objection that I think my neighbor's husband would give would be well, how do I know like how to get other people results and you walk people through this so well, can you give us just a tiny spoiler about how you set up curriculum? Okay. Yes, I will so. The first thing is you figure out, have you gotten results for yourself or for somebody else a lot of students have gotten results for their customers or clients, and they used like a process or system to do that, and so what I do is I start out with a post it no exercise with all my students and I, say, okay. You're going to get somebody results to Xyz tell me all the things you've. Done to get those results and it's like a rain flood on post. It notes post it note and sharpies, and you're just writing everything that comes to mind and you're putting it on your wall or your mirror, and there's no bad ideas year just kind of throw it all up from there. The next thing I have my students do is we start to organize where is the possible roadmap? Maybe you don't know yet. But you did no, I always tease him. If you did know, what might you do in terms of putting this in some kind of a sequence so that you could teach it in the most succinct way. So we start massaging it that way moving things around. These are just a little hint of the first few steps. Notice we've got posted knows we've got office supplies I am obsessed with office supplies we made our. To my favorite. So we make fun in the beginning so that it doesn't feel. So daunting I think Jenna, one of the things that you do really well, and you've always done this is you do not complicate things like your mission is what's the simplest way I could do this. So I'm not overwhelmed or stressed out, and so I think that you are a natural teacher in that indefinitely I think why you and I align so much is I'm always Looking for, let's just do this in the most simplest way. Yeah, and I love that too because when we can create programs and tell people, you know there is zero rabbit holes or anything we're not going into these wild explanations behind everything just literally guiding you. It's like somebody holding your hand step by step by step it just makes it so much more easy. The last thing that I want to say that I think people's objections are. Is that they're worried about investing in themselves. So let's see some listening to this. They're like, okay. I think I've got something I. Think I could create a course I need to learn all the steps to do this. Amy's program sounds awesome. Spoiler it is but I'm really afraid to invest myself. Why would you say is there a system for choosing what investments are right? When the timing is right anything. Okay. So the first thing I'll say is that from a personal experience, I invested in my education to learn how to run an online business when I was still at my nine to five job. So when I was at my nine to five job and I knew I wanted to make the transition and go out on my own I had. No idea how he's going to make it happen but I had this like knowing in me I know there's something more. I know I meant to do my own thing? No idea what it was yet, but I wanted to create an online business. I invested in two courses. One was about facebook marketing and one was about video marketing, and this is eleven years ago in each. Of, the courses were thousand dollars. So I invested two thousand dollars before I left my nine to five job. I did not tell anybody not even my future husband at the time. Who's now my husband? I was embarrassed because I had never taken a digital course and I thought people are GonNa think I'm crazy I'm learning from someone I don't even know and it's a digital. Course. Is this even going to work but I knew that I had to invest in myself if I wanted to make this real and you and I have talked about this before Jenna, there's something about investing once and then the compounding of that where you can get results over and over again. So when you're choosing what you want to invest in whether it be my. Program or something else chew something that you can grow with that. You can actually get results but then get results again and again instead of flip flopping to the next shiny thing one of the things that I have put a really big focus on with my students is you create one digital course and then I want you to launch it again and again and again i. Have so many success stories of my students who have created one course, and then they launched at once and then six months later launched it again, and then six months later launched it. Again in each one of them, they've done bigger results every single time this is how you don't reinvent the wheel when I worked. For Tony, one of the things he always set is find. A way to not always start from scratch don't always reinvent the wheel because slows you down and you literally get lost in this entrepreneurial rabbit hole. So my motto is you create one digital course new launch it over and over again, which is why investing in a program like mine that is the compounding effect of it because you get results over and over and over again. Yes I mean I'm proof of it. I'm a student and I remember investing in it was called the Prophet. Lab at the time back in the day and I remember buying it while you're on the Webinar like I literally ran out to the garage got my wallet and then To Jenna on the web and I was like Oh my. Buddy go funny just like you said, investing in knowledge when I think about all the different investments that you can make when you can say, okay if I learn this one thing. Yield, results more than once and well, those results be greater than the cost of the investment and if you can say, yes, to both of those questions, it is a no brainer member any back I mean, this is probably back in like Twenty fifteen twenty, sixty new had said on one of your podcast you were like if somebody said to you give me ten dollars at the start of your day and I'll give you twenty dollars back at the end. Would you do that and it was like Duh of course and I feel like. Courses give you this tool to invest learned this all once, and then you can continue on expanding and growing and evolving and fine tuning is just so exciting to me because of my Gosh like knowledge, you have this knowledge forever, which is something that no one can take away from you. If you think about when you were just talking about your partnership and you had that realization I wish everyone could have that understanding that confidence knowing I know things that will grow with me over time. That's where confidence comes in in the beginning. It's like I have courage to take this leap invested in this course do this thing but once you start getting results, courage turns to confidence in no one can ever take that confidence away. So I love that you set it up that way. It's totally true. All right. Before we close out what's exciting you twenty twenty has been a year but what is exciting you these days? What's going on over in your world? That just of gets you excited? To get out of bed you know I have been really excited by this energy around creating something new and so what I mean by that is we have all gone through this pandemic together in each of us have dealt with it in different ways but the theme I, see in my world is that people are looking for something new something more exciting something that lights them up and gives them purpose and they're examining their life they're looking at their nine to five job or the clients they. Work with and they're saying, this is the time there's no better time than right now to shake things up during a world that feels really shaky like let me take advantage of this. Let me create change in my own world and I think that's why there's so much excitement around the possibility of creating digital courses. I'm excited to see people make some shifts I'm excited for them to create the business in the life that they genuinely want. So that is literally getting me up every single morning. I'm so excited amy thank you so much for coming back onto the gold digger podcast. I hope it felt like home to you coming back home over on the gold digger but I'm so grateful for just our friendship and for all of your expertise in all that it's yielded over the years. Thank you so very much. I am loving being here. These are always such fun conversations. So thanks for having me. Oh, man Amy Porterfield she is incredible and it is just so fine that we get to have these conversations on air and just kind of talk about all things we've learned along the way both students, and as educators I still get a little fan girly when I think about all the ways that amy has impacted my journey and taught me along the way and I'm really really grateful I. Even all these years ago I, saw the value in investing in. Learning. How to move through things faster and with more confidence so that I can make a greater impact I. sincerely hope that you take advantage of all of amy's teachings and trainings coming up she only does them once a year and you better believe that I will forever be a student of hers and a success story until next time gold diggers keep on digging your biggest goals and thank you so much for tuning into another episode of the Gold Digger podcast. I'm over here giving you a virtual high five because you just finished another episode of the Gold Digger podcast that go by way too fast for anyone else if you want more head over to Golddigger, PODCASTS DOT com for show notes and all the discount codes from today's sponsors and if you're looking for a new crew of movers and shakers like you to bounce ideas and ask questions be sure to join my exclusive community for gold diggers on facebook the links waiting for you at Golddigger podcasts. Dot Com. Before you hit play on your next podcast I, just want to remind you that registration for the free training led by mentor. Any porterfield is open right now at Jena Plus Amy Dot Com. That's Jenna. Plus Amy, Dot Com to save your free seat for how to create and launch profitable digital force the five behind the scenes secrets for digital creation. This training covers what she's learned her eleven years of creating online courses and she sharing about the program that changed my life forever don't delay. This only comes around once a year grab your free seat at Jena Plus Amy Dot Com a C. You inside.

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324: 10 Experts Share Their Biggest Marketing Hack for the New Year

The Goal Digger Podcast

32:52 min | 9 months ago

324: 10 Experts Share Their Biggest Marketing Hack for the New Year

"That is where you're gonNA find the biggest breakthroughs that will help you rise to your fullest potential in twenty twenty and beyond. Hey My name is progenitor and I am obsessed with all things business marketing numbers and helping you navigate both the messy and the magical seasons of this thing called life. I'm a small town Mama. Mahu at three hundred dollars camera grew as successful photo Biz. And now I've worked from home runs seven-figure online business. I teach you the tried and true secrets to building a career. You Adore our away from the real talk no way money. Hardship growth loss in marketing are all topics we discussed here. Think of this. Is Your one stop shop for happy. Hour with a gal pal of of mixed with business will pull up a seat. Make sure your cozy and get ready to be challenged and encouraged while you learn this is the gold digger. PODCAST Happy New Year era. Happy Twenty Twenty happy new decade. This is very first episode of the Gold digger. PODCAST in twenty twenty. And you might have noticed. We've got a fresh new sound the new year new me that's motto right but that's not all we've got on day one of this freshman year. We have a stacked list of experts on the show to share the biggest species marketing advice. They've got to get your New Year off to an incredible start. Amy Porterfield Russell. Brunson gingras Yosi tiffany. The budget needs to Lee Lee Shea. Sunny Leonard doozy number CHARD and more. I invited all of these experts to each give us a mini marketing lesson into share their favorite marketing hacks ax. I'm taking notes on these. Do Ready for some expert advice to light the fire under your marketing for twenty twenty. Let's Divan in would you. You pay one hundred thousand dollars a day to be coached by the best. Probably not and the good news is you don't have to so one of the experts in this episode is actually my a business coach Dean Graciosa after working with him for over a year. I put the three life-changing secrets I learned from him into one free guide for you had degenerated your dot com slash three secrets to download it. Right now I'm even including a workshop. He made to help me get exactly what I want. If you want to know the secret to defining success advice for negotiating any deal how to determine what your advantages and some never before shared stories. It's all inside my guide at Jenin. Katcher DOT com slash. Three Secrets Secrets. That's Jenna couture dot com slash the number three and secrets. Do you want to know my marketing act for the New Year. I know I have ten experts here to share theirs but feel like I'd be slacking if I didn't jump in with my bonus tip for you spoiler alert. It's really similar to the marketing advice. I've shared since day. One if this podcast start an email list until I'm blue in the face I will tell you the biggest game changer. In my business thing that moves the needle the most for me is my email list. You don't need to have a massive list of subscribers to move the needle in your Biz. I learned from my friend. Amy Porterfield that two hundred fifty subscribers is kind of the sweet spot you can have a successful profitable launch with the list of people probably smaller than the number of kids who went to high school with you know where to start by. You're ready to take email list action. My totally free zero to two fifty challenges like a mini course in email list building. Sign up today at list. BILL CHALLENGE DOT com. That's list build challenge dot com calmed. Join my free mini course in email list building okay now onto the experts. Hey they're gold. Diggers Amy Porterfield. Here Amy Puerto Phil Phil Dot Com. I'm the host of the online marketing. Made Easy podcast and I help. Entrepreneurs grow their email list create digital courses based on their skills and knowledge and sell those digital courses with webinars online. Now the marketing hack that I plan to take into twenty twenty is to use more videos in all all that I'm doing but specifically the hack is to use the tool bomb bomb now you might have just said did she say bomb bomb while I did B. O.. Mb that's the name of the tool that allows you to quickly record video and embedded into your email if turns that video into a Gif and then that gift can be clicked on and they can watch the video easily. It's different than just including a link in an email that says click here here to watch the video. It's a whole different ballgame because it's more personal and more engaging and let's be honest we all need to do more video right and I'm always always looking for really easy ways to video to connect with my audience and so pam is really personal and it adds an element love interest and also curiosity to my emails. And so you're GonNa see me use this more and more now. Here's the thing if you're curious about using this tool think about sending a quick video email to one of your clients just a personal email just for them or like I do consider creating a video for a launch or a promotion or a special piece of content you have coming out embedded into your email and send it to your entire list. It just makes your emails more interesting so I'm GonNa do it. I hope you try it out. CHECK OUT BOM BOM in order to get all the details but really in twenty twenty twenty. It's my year of doing even more video and finding really easy ways to make that happen. All right good luck in all you do and I hope to connect you again soon. Bye for now hi go. Da's I'm clay Baker and I'm a period courage. I help women understand monthly cycle and living hominy with the hormones rather than working against them. You know how some days you feel on top of the world creating magic and simply sailing scene three a list of two days and then there are other days when you just can't switch it on L. hormones changing all of the time and they play a big role in determining happening why we can feel different from wait to wake. These understanding can be applied to the way we approach relationships creativity our wellbeing and absolutely the way that we do business. My biggest marketing hack for twenty twenty-five is to take a menstrual cycle awareness into your business and cycles INC NCUA tasks and projects with your earn flow so honored for example that around affiliation when famous sex hormones are at their peak. I am more confident prolific and I become an extra for the one week in the menstrual cycle. This makes the perfect phase in the cycle for me to to record some video content batch schedule few instagram parts or even have professional photos taken. I do not do not want to day that when I have my period in that week when I do my period I just don't feel like being online as much so I give myself permission to be off social media for a few days. My strength in this week is doing all of that juicy behind the scenes business planning and coming up with creative solutions. Once my period period ends there. I'll be surging with estrogen and full of energy ready to catch that. Hormonal wave and take action getting started on this. Hack doc is all about psycho chatting Sir to start chatting Asako look back now to the first day of your lost period that seal Saku it day one then council would from there and you'll end up on your slack. WHO'd fit today than in the NAP or general? Stop to jot down your creative strengths and communication powers and begin to see how they might change Irv Vermont. When do you feel more confident and productive when Oh you more detail oriented or intuitive about what needs to happen next in your business? I predict. You'll start noticing patterns quite quickly use. Use this approach to work with your body from all creative fly in twenty twenty. Hey It's short and here is my marketing hack. Never never never never again put together. Amy Sales Promotion or marketing funnel without incorporating subscriptions wins in trials. It will immediately change the course of your future. So many people put together something for sale. One time your job is asked how. How can we actually sell something? But then bolt on or add on in the rest of the funnel an offer where someone can sign up for monthly recurring billing billing. I know that sounds so basic but I see somebody will doing promotions where they sell this great little product or great widget and that's it they sell the widget. Maybe we sell television on pain and plants in then what ends up happening. Is that value that customers only tied to that one purchase or maybe a hopeful new new future purchase which you should also folks on always get your buyers to buy more things but your real job is to think how can buyers of anything to actually buy into a subscription where they're paying every single month for new content new things that allow you to build a greater lifetime value of that customer based based on subscription so what I like to do is sell a single item as an example and then on the thank you page introduce them to some type of subscription and have them by that subscription or if they're in my email series introduce them to a free trial or one dollar trial where they go in they can enter their name amen email or their credit card information for the free or dollar trial and then after fourteen days of a free trial Bamut auto continues at the regular monthly subscription description rate. By having that in the funnel we've been able to take a customer value of whatever the lifetime value and literally ten x by always asking. What new promotions do we have coming up? And what new things can we add in that funnel that lead that conversation in Indu Subscriptions. I can't share with you. How powerful that is? It will change your businesses future video marketing and social media strategists and. I'm so so excited to share my marketing. Hack with you for twenty twenty one big thing that I've noticed that really increases your engagement and retention particularly when it comes the video across any platform. This could be on instagram on Youtube or on. Facebook is that were so used to seeing highly edited videos with all of these tax prompts across each video and I started experimenting with minimal editing and what I noticed is people. We're paying way more attention with less editing. Now this is great for so many reasons. One it means less work for you but to a means way more eyeballs and way more attention on your content which is what we all are after anyway when it comes to social media and in creating content it does take time and effort and your biggest focus should be getting a return on that investment of time and effort. And the best way to do that is to make. I'm sure people are actually paying attention to say. Now you have to keep in mind that your audience is getting hit with thousands of messages every single day so often like to say when they go left. You go right so when you're seeing everyone putting a lot of tax stand prompts and editing into their videos go the other way and try reducing the amount of affects you add amount of editing involved or even the amount of captions you add. If it's something like instagram stories you don't even necessarily need to add the tax. It should really be more headline based or even minimal editing altogether so makes people pay more attention so I really tested this out on Youtube. First and foremost rose minimize my set. I went back to the basics with really really simple camera setup. Not a lot of editing and it has done so well for my channel Channel Gr- exponentially financially and I've noticed it with our clients as well because you have to remember the most valuable thing about your video content or any social media. Content is the impact impact. It's going to make on the viewer. The audience the listener. So when you stay focused on that and you don't get too caught up in. What looks like you're going to notice a lot more impact and a lot more engagement from your audience because they'll be so appreciative of the value? You're providing them versus be production value and again like I said it also saves you time as well so I will be taking that into twenty twenty and playing around with even more minimal editing in my content in videos because I think we're all craving so much more real which is also why we all love Gina so much so another thing to try that Kinda goes along with this keep it authentic into really relate to your audience is multimedia direct messaging so sharing videos with your audience sending dams to new followers. That's an actual video Let them now that it really is you and they truly connect with you because on a very nerdy level. One of the biggest tax with social media is relationships. That's something that algorithms pay attention to and look at some more. You build relationships through direct messages with rich content like videos and taxed and boy stadiums the higher. You're going to rank in the algorithm especially sleep on instagram. So those are my main marketing hacks bringing into twenty twenty and I hope they're four you know. Hey Hey gold diggers. It's it's me tiffany the budget these elite J. Your favorite financial educator. And I'm going to share with you my biggest and best financial hack back and that is storytelling. Well here's the thing actually used to be a preschool teacher for ten years and there is nothing more powerful than a story. Worry that even when I was teaching students their letters or shapes your colors the thing they remembered most was always the story so whenever I wanted to teach them something or to ensure they remembered what I shared with them that I made sure to tie it to a story and that is one of the ways that I've been able to take the budget. He's the from this fledgling company to a multi seven figure a year company and have over eight hundred thousand. Women transform their lives with their finances finances and so what that looks like an action. Is this instead of saying you know sign up for a free Webinar or class instead. Yeah I would share. How budgeting transformed my life or the life of someone that helped and in sharing that how this specific thing budgeting or this credit credit tip or this debt tip in in sharing that person story of how specifically changed their life? Then I invite you to change your life as well and then folks opt into the web arm and sometimes I have an upsell during the webinars. Sometimes I don't sometimes if the lead generator sometimes. It's just just a goodwill generator. But either way you know when people meet me in the street when people see me at whole foods or people you know hit me up at at home depot. They almost almost always are retelling a story back to me that I have shared with them the social media. And so that's what I want you go diggers that. Do not be afraid to be a preschool teacher and a storyteller stories are fun. Stories are engaging in stories are easy to remember AIDS Gingras Yosi A and I feel really fortunate that I get to impact people's lives for living in a positive way. I guess you could impact people's lives in a negative way but through sharing knowledge and capabilities and tools and techniques by writing books and created courses into a masterminds. I helped people go faster on their desire desire to get where they want to go. And that's through thirty something years of being an entrepreneur going fast and going hard and failing succeeding. So I'm in the knowledge industry in it's it's the greatest thing that I ever could have wished I wish for anyone and as far as marketing hacked to take into two thousand twenty I would say two words marketing marketing stamina. The other one is authenticity. I guess it's three words I I'll start with. Authenticity is simple. The world is sick of the overnight magical money machines or orbits skinny by taking this pill our workout fifteen seconds a day and look like you did when you were eighteen the world just wants the best version of you. They just want the true through purest form. Jenna is the absolute quintessential example of that just being the best version of her and were attracted her. We WanNA learn from her. WanNa grow from because you feel understood when you see her so make sure that you allow your prospects in your clients to feel understood. Most of the world wants them understand them. And that's that's just not how you get into their hearts not how you can make impact in the world and then secondly have marketing stamina. Marketing works so many times people will will create a course a product. Write a book. Do a training want to sell a widget in triumph marketing campaign or two or three try. FACEBOOK facebook doesn't work or they'll they'll try direct mail say direct mail doesn't work. Try another outlet to a youtube video does. Here's the thing all of those things work it's like saying planes. Don't fly planes fly you. You might not know the aerodynamics. So when you think about wanting to impact people's lives in getting your product your service your idea to their hands you have to have the stamina to keep trying. You have to keep going because facebook does work. INSTAGRAM does work Youtube desert linked to does work direct mail. Works Radio Works. TV be worse. You just gotTa go deep learn from people who have already done it continued to test tweak against the control meaning whatever is working or not working. Keep testing against against that one to approve the numbers in at these three last things and I think it really helped as hunger focus measurement. You have to have hunger don't dabble you have to focus. Focus on one or two things. Pick a swimming lane. You'll be distracted all over the place. And lastly measure have a scorecard. Nobody would like to play a game. If you don't know who's winning so measure a your marketing have marketing stamina. Be The best version of you and have amazing year. What's up everybody? This is Russell Brunson. I'm one of the CO founders owners of click funnels DOT COM and. I'm so excited today to be on the gold digger podcast with one of my favorite people in World Janika. So I want to basically give you as my biggest marketing hack and it's a simple one one but I think it's really powerful is something that we're focusing on inside of our company and so the big marketing hack is that everything we sell is a framework and so what does the Framework America Framework is basically your own customized proprietary process to do something all of us have our own frameworks if you'll get no matter what it is yourself. It's a book or it's a course or it's a mastermind group BORSA seminar an event. You're always selling a framework and so looking at through that Lens. I've been thinking a lot recently. About how my job my goal in the marketplace it places to be a framework crater to create frameworks that I can share with my audience. And so how do you create frameworks Lotta Times. Sometimes we get ideas for our frameworks. It's inspiration right. We can ideas other times. It's by interviewing. People are listening to podcasts or reading books. And you're trying to consume all this information with a goal to figure out what is your framework based on all of the stuff that you're seeing that you're learning that you're experiencing in your own studies in your own learning in your own growth. What are the things that are out there that you can take as an artist as a crater to take aac those things and put them into your own proprietary framework where it's easily the five steps to this or the sixteenth steps this? I look back at everything. I've been really successful with it I've ever sold online. It's always some some type of framework. I am a perfect webinar framework. I have by funnel frameworks. Have Fun frameworks for lead. Funnels for high ticket funnels like and I look at like how to actually make my money. Yes I sell L. Software but they make money is by creating frameworks that I can then give to people or teach people and so for me. It's really understanding that. That's what the business were really Leeann is in creating our own custom frameworks and then delivering those to our audience and the framework so the key to get somebody to be successful so I think for me. The biggest marketing hack is looking through our businesses. That way like my job is to go out there in the marketplace. I'm getting paid to think for a whole bunch of people some ego think study and learn and figure things out based on all the stuff that I'm learning. Let me turn it into a simple framework. Give somebody a process they can follow step-by-step process to give them result and then that becomes an ad on facebook that becomes your lead magnet is the framework that becomes the web class the masterclass the mastermind doing his is teaching that framework in different modalities in different ways and so I hope that helps somebody out there. He's been struggling trying to figure out what to seller what my sister crate. I'm learning always amazing. Things but how do I how do we actually serve at the highest level. It really comes back to understand that you're a framework crater your artists. The thing that you bring unique to the to the world is is your perspective and you looking at all things. You're learning whatever market. You're in how do I. How do I turn this new framework that I can first off to get myself success in second to help get my dream customers their success as well and so that the marquis going into the new year with is figuring out? What are the new? I need to create. Make my my audience more successful. Were they stuck. Everywhere they're stuck let me create a framework that framework may become a new book. Maybe it's a new podcast. Maybe it's a facebook spaghetti maybe it's the lead magnet. Maybe it's a home study course in w doesn't really matter. I'm just thinking through that Lens of what's the framework to create to give my dream customers. More success we start asking those questions becomes real easy finding the answer so hopefully helps you so much for allowing me. Be Our podcast and we'll talk to you all soon. It is. It's Jacqueline Johnson the CEO and founder of cream. Cultivate and my marketing hat. I would have to say is partner marketing. In what what I mean by that is finding partners who have a similar size email list to you and teaming up on a sweepstakes where you all blast out your email and what what you're giving away to your various databases and you all can get incredible opt emails from brands. That have similar audience to you. That might be like minded in. What you're we're doing that for me has been really impactful and I think it's also a great way to create friendships and partnerships with brands? That are similar to yours. Where where it doesn't necessarily cost any money and you can do this at any level so whether you have a million people in your database or ten people in your database you can find other companies that are willing to give away a ticket to XYZ event product of some kind to come together and put something? That's merchandise really beautifully in that makes sense for everyone's ruins brand and use that. Because I really think you know as much as I love social media and instagram and all these different platforms email is so powerful. It's something that we're we're all addicted to checking constantly. And I think it's something that you truly own so if instagram goes away tomorrow or you know as we've seen vine disappeared appeared overnight. You can't really rely on that audience as much as you want to. especially as a business in a brand so having that constant communication and someone who does this very well as is the one and only geno culture with your audience through email I think is so important and growing your email lists can be hard and expensive but an easy way to do that is through partner marketing marketing and I would say check it out for twenty twenty and hopefully that helps you out. Thanks Jetta. Hey Jenna it's Ed my lead and I'll give you my marketing attack. That has worked tremendously for me every day on instagram on my social media I run something called the Max out two minute drill and it's designed signed to drive engagement with my audience every single day but the other thing it does is it actually helps me create better content as well. Because I'm in their reading. The comments laments that people make them I post but the way it works is is essentially this. There's three ways to win with me and the prizes they can win are very they can win gear. Max Ax out close from my store. They can win a fifteen minute. Coaching call with me. Sometimes a fifteen minute coaching call with some of my guests. It's been a ride on my jet. It's spend tickets to see me speak it's been just a variety of different things and I keep them guessing on what the reward is going to be. Some of them are huge. A ride on a jet and some of. It's not so huge like a hat hat right and so it's varied and I post the winners every week as well and so what they do to win is a following when I make a post my main feed on instagram. They have two minutes to make a comment at this induces people to turn their notifications on. If they make a comment they're involved in a daily drawn. We pick a winner every single day from the group of people who just make a comment and the first two minutes. I was finding that people stopped commenting after two minutes in so we added levels two and three level too is. If you make a comment on someone else's comment you increase Greece your chances of winning as well so this increases cross engagement amongst the people in my group generates more engagement overall also. The Third Way to win is just to make a comment everyday redick on every post regardless of what time so if you missed the first two minutes as long as at the end of the week you've made a comment. I make one post today by the way my main feed. We take all the people at the end of the week. That made a post or comment on my post every day and they have a chance to win collectively as well and so what it does is it generates engagement but it also doc helps me generate the Hashtag Max out brand as well because I re post a winners every single Sunday on instagram. So it's not just a campaign they're seeing. The people winning were posting photographs in my story. Some of them on the plane videos like that or them winning the gear or them getting my book or them at my speaking engagements and so they know I follow. Follow up on it. The key to it is being relentless and persistent the first six months I did it. It did not move engagement at all. And that's why most people stop doing these things. But now I average a couple thousand comments per post in general somewhere between fifteen hundred and three thousand proposed. And that's about triple what it was before I started. We're doing this in general one point about this that I should add is I don't think the significance of it is the level of the reward. I think it's that there's just a reward it tells. Does your audience you care. It also sends a message to them that you are paying attention to their comments. And so I don't think there's anything wrong with the reward was simple if the reward award was coaching. Call with whoever the person is running a similar campaign or if the reward was some sort of coaching call or anything basic a book that you might have or a free email or a a newsletter that you have or you know a month or two to a subscription that you charge for for free anything as long as there's a reward. People people will do things to participate to get rewards and what it does is it creates enthusiasm on your content and it separates you from other people. Whatever your space is so it could be that? There's going to get an email from you. It could be that they're going to get if you you know you have a subscription you sell every single mother to get some access to it for a short window of time without having to pay for it if you look at it this way. If that's a the thirty dollars a week fee you know that you're paying in order to drive engagement and then I'll also do things. We have another half that we use this year just share in addition which is the Max out challenge. which is it goes in tandem with this but without was was that we ask people to make posts in their main feed about how they're maxing out their life or what they're doing to make a difference other other people's lives and if they post it in their main feed and used the correct Hashtag? which was Max out? I would pick the winners and post them on my story and so they posted their main feed aid and we select winners and they'd get also rewards. Coaching call with me was what the reward was for that and I picked five of them. But what happened was we had thousands of people make post with Hashtag. Max acts out talking about how they're maxing out their life and then I posted them on my story a reposted on my story so I use the power of my story to induce them to make make comments or posts rather about Hashtag Max out so both of them kind of go in tandem but the one that is a two minute drill. I've run for two years every single week for two years and so that's that's my marketing hack. I hope it helps. Everybody hates Marie. FORLEO author of the number one near times bestseller. Everything is figure out about and I'm the founder of school which is the online business goal for creatives who want to make money and change the world so when it comes to marketing in twenty twenty and beyond there's one word I recommend commend you focus on relentlessly. I want you to allow this word to really be the fuel behind any marketing strategy that you deploy and that word word is this courage courage so what I mean by that. I mean you having the audacity the bravery to bring a new level of creativity and uniqueness to your marketing. Let me give you an example. So last year when I was thinking about launching my book I knew I. I didn't want to do the same thing that everyone else in the space does you know. A lot of people are busy and so they resort to using formulas and formulas are fine. But they're not necessarily surly going to help you. Stand out or have a breakthrough moment in your business. So I wanted my book launch to be incredibly playful innovative challenging and literally literally something the world had never seen before so I had this idea I said to myself what if a beyond say concert and a tedtalk had a baby and then through a block party would if that was the kickoff to my worldwide book tour it sounded nuts but it also sounded awesome. I'd never seen anything unlike done before. and honestly I didn't even know if I could pull it off now. Was I scared. A hundred percent was it difficult. Oh my goodness it was probably one of the hardest most challenging things I've ever attempted to do in my career. In fact I knew it was going to be this way so I recorded everything including all of behind the scenes process. So if you WanNa see me full of anxiety and fear and self doubt just Google Marie Folio Book Tour and you'll see how the whole thing came together but here's the point. I'm one hundred percent certain that flexing Mike Courage muscles throughout the entire book launch process including that concert that I produced and performed in. I'm certain that all of it played a pivotal role in us. Debut at number one on the New York Times bestseller lists and we did that completely. The organically there was no bulk buys there was no funny business that was just hewer drive and heart and people loving the book. So here's how this relates to you. I want you to remember. The world really does need that very special gift that only you have and that includes the boldness and the creativity and the heart and yet the courage that you pour into your marketing when it comes to winning in this business. I'm telling you it's not about secret. Formulas is not about tricks is definitely not about gaming the algorithms if you want your marketing to really break through and make the difference that it's meant to make you have got to break through you. You gotta get out from behind your keyboard. You gotta pay attention to those wild and crazy fun ideas you have in your heart about how to inspire people and has served people in your audience. I want you to pay attention to the ideas that bring you joy. Pay attention to what sounds like fun and rather than looking around at what other people are doing. Look look inside your own heart. I promise you that is. We're GONNA find the biggest breakthroughs that will help you rise to your fullest potential in twenty twenty and beyond so if this inspired you and I hope it did come let me know I'm at Marie Forleo on all the social platforms and we've got lots more ideas to help you create a business in life. You love over at Marie TV and Marie Forleo podcast so have an amazing year and I hope to talk to you soon. Ballistic ten experts. They're marketing hack and links to find them for even more advice are all over Jenin. Could your blog dot com slash experts. Have you twenty twenty gold diggers. I hope this episode is the perfect start for the new year. And as always if you haven't taken a second yet hit subscribe and leave a review. I consider those love notes from you you to me and I read them every single week. Thanks for tuning in and starting off your New Year right. I'll talk to you soon. I'm over here giving you a virtual high five right because you just finished another episode of the Gold Digger podcast tobacco by way too fast for anyone else if you want more head over to Golddigger PODCASTS DOT COM for show notes. It's an all the discount codes from today sponsors and if you're looking for a new crew of movers and shakers like you to bounce ideas and ask questions be sure to join my exclusive community for gold diggers on facebook links waiting for you at Golddigger PODCAST DOT com.

instagram Facebook Twenty Twenty Youtube founder Russell Brunson Jenin Max Ax Jenna preschool teacher Amy Porterfield Russell partner Amy Porterfield Mahu New York Times Lee Lee Shea Framework America Framework Dean Graciosa
EP71: 5 Step Holiday Promotion Blueprint

The Wellness Business Podcast

44:40 min | 2 years ago

EP71: 5 Step Holiday Promotion Blueprint

"Ooh. Welcome to the wellness business podcast, simple strategies to cut the online noise to fast track the growth of your wellness business with Karen paddock and Kathleen Legris. Hey, everyone. It's Kieran paddock as you probably already know. And my amazing co hosts Cathleen Legris take Cathleen, Hello? Hello. Hey, you know what? Guess what is right around the corner. Oh my gosh. Well. Okay, I'll give you hint. I start referring to my two thousand mile drive. Shoot Arizona. No starts with an h. and ends in Allah days. Holidays days. They are right around the corners with this would be really good timing to talk about your holiday promotions, right? Yeah, I could sing a holiday song right now, but I'll despair everyone that maybe next time. If he next thing here. You're welcome. So guy, she's absolutely right. We're quickly coming up on the most lucrative time for being a business owner each year and especially for wellness business owners, starting at the beginning of November and continuing through mid January consumers, those consumers that are your ideal clients shift their mindset to some if not all of the following. So hang in here with me. So here's what they're thinking about losing weight. They're seeing family and friends for holiday parties, or they're thinking about losing a few pounds before the holiday start as the way too breath because they know they're going to over eat right, and they wanna make sure that they feel really good about themselves because they've. Dropped five or ten pounds. They might also be looking for good deals. We all know about black Friday and cyber Monday and holiday sales end of the year savings. Right. This is the mindset were in your ideal clients are also searching online through social media platforms like Facebook and Instagram for holiday savings, coupons and discount coats, and they are all ready prepped as we all are to spend more freely during this time. They know their credit card balances are going to increase over the next couple of months. So they may as well be spending with you. Right? So this is the perfect opportunity for you to show up in their Email, inboxes and their social media feed with content that promotes brand awareness and more importantly, your programs and product promotions. So we want you to. To think of today's podcast episode as a mini training in today's episode will be sharing a five step holiday promotion loop Rindt with you. So you can map out your very own holiday promotion in advance. In fact, we're even gonna go the extra mile because we've created a high value, dial downloadable guide called the three step pre launch audience, warm up strategy, and we're gonna tell you more about that in a minute, but it's really gonna help you build excitement and interest for your upcoming holiday promotions. So hang on strap in, get on the treadmill, get outside and walk listened to us in the car. Whatever you got going on. This is really an awesome episode and I know it's going to get your juices flowing and your energy fired up. And I know we're fired up, right? Kathleen we are because this. Is something I think a lot of health coaches don't really think about is doing some sort of promotion for the holiday. So this isn't exclusive to retailers. This is something that you guys can use implement in your business to generate some extra revenue. And as we researching for this episode, we came across some pretty interesting stats that we wanted to share with you. So did you know that one hundred eighty million holiday shoppers likely they're likely to take advantage of thanksgiving. Weekend deals in stores and online, and this year fifty, six percent of holiday shoppers expect to do at least some part of their holiday shopping online. I know that's me for sure. During the holidays, there is an expected. One point, one trillion in sales. One point, one trillion dollars in sales expected that is incredible. One hundred thirty. Four billion of those sales are expected to be on line, and that's where a lot of you can come in the holiday online sales machine is booming, and there's absolutely no reason why you can't profit from the frenzy as well as coach and support your ideal clients with your programs and services before and after the new year. And if this isn't something you've thought about before or maybe weren't quite sure how to implement it stick around because this is going to be talking about in today's episode. I'm so excited about this. You know, many, many moons ago. I taught a class on holiday promotions, and I think only did it once or twice, but wow, it was so popular people just loved it. And it really just like you're saying like so many coaches and fitness pros. Rose and nutritious. Don't think about how I could really create something super special for the holidays and why not? Why not me, right? Why can't I jump in and grab the attention of my ideal clients, so super exciting. Yeah. I think on the time our listeners are done with this episode. I think they're going to have some really good ideas of exactly what they can take an implement for some sort of holiday promotion and just to get going to give you guys some ideas too, because you can really make your promotion special and stand out in a few different ways. So here are some examples to help get the creative juices flowing. So for example, you can launch a new program product or service. You can repackage programs that you're ready have for some sort of the unique offer. You can create a holiday coupon code or discount. I do this all the time. You can offer special pricing include. Brand-new bonuses that are only available during your holiday promotion and what I did you have Karen? Yes. So just kinda going on with this. The things that I came up with are you can collaborate with the peer or a colleague that's in your industry. You could collaborate by joining forces and creating a unique offering or even doing kind of a list swap thing we've talked about before you can offer of VIP level never before offered with your program. So maybe for a just a select few people, five or ten people. I've done this many times. They get the extra VIP treatment with maybe some private calls with you or some additional support self study level never before offered with your program. So this is kind of the opposite way. Maybe you have VIP program, but we're talking about they can DIY itself study it. And then honestly, we just want you to think outside the box because. Anything or any combination can be considered a brand new offer? Kathleen said, I mean, she mixes and matches what she has. She has so many amazing done for you programs and she mixes and matches those all the time to create new offerings in. And it's exciting to see because some people want these things and wow, this this combination or this bundle looks so enticing because special price point as a special offer any goes away after the holiday. So that's super Superfund obsolete. Maybe there's something that's been on your mind that you've been thinking about doing. So we want you to write it down and see how can you incorporate that somehow into a holiday promotion? Yeah, an honestly, this is just coming to my mind, but it is a great time to beta launch something right something that you like you're saying you've been thinking about that you could just pick. I'm only let v. Eighteen people into this program and I'm gonna beta launch it now is the time to do it exciting. Absolutely. All right. So let's dive into the five step process right to map this whole thing out because we want you to walk away feeling like you have a good idea of what you should do. So step number one is simply identified the program product or service that you plan to sell. Now we just gave you a laundry list of ways that you can do that. So when I'm saying program product or service, that could be a brand new bundle, it could be a collaboration with peer. It could be, you know something that's brand new that you've never done before. It could be a VIP level, whatever it is you are now creating a new product or a new program or a new service. Right? So you're just going to make the decision what that looks like. You might be able to pull some things out that you've had. You know, tucked away for a long time goal, look through. Computer. Look at all the files you have saved poll some of those things out that have Dustin cobwebs and reinvigorate them by bundling them with something. Maybe knew that you wanna create. Right? So it's super fun when you do this. I know even with this podcast is we've, you know, created new episodes for you guys. I've gone through my files and I've looked at things that I've taught way along time ago and I've reinvigorated them and brought them into the present. You know what's happening right now, but they're great topics. And there was there was a lot of content that I could just use impulse forward. Kathleen you probably up things like that. Your computer, right? Oh, gosh. Yep. Sometimes I go deep dark into the and yeah, I mean sometimes honestly, there's things that I started working on before and I thought, oh my gosh, I can finish that and that will be perfect. Yeah. Yeah. And this is really good for blue bonuses to. I mean, the guys don't ever forget about. Bonuses bonuses can be the thing that actually makes a sale. So Kathleen tell your story about the bonus recently that made a sale or that made you purchase. Gosh, I am. I am all about the bonuses every single time. So. A couple years ago, it was because of lead pages. They had this amazing offer. But more recently I signed up to do be school this last year. So that started in, I think it was February or March ATM, and I really had no intention of taking be school. So let me just be up front about that. I've heard a great program, you know, but I also know that it's a little. I'm a little bit more further in my journey with marketing and my knowledge than I know is covered in these school. However, at bonus was so good. I had to buy sell the this was finning two days with aim Porterfield here in San Diego which is in my backyard. So I wouldn't have to fly anywhere. It was with her Ameri folio was going to be there and jasmine star. So I purchased this two thousand dollar program. I really didn't even feel that I needed because I had to have. The bonus, and they were other bonuses to one of her courses that was she was going to be releasing. That was so the Pergamon that paid for so be school was two thousand, and I think total all the bonuses from Amy, like total, like three or four thousand dollars. So yeah, bonuses can definitely be the tipping point for right guys. She bought through Amy Porterfield affiliate link. Right? And Amy Porterfield is the one that put all the bonuses together. Yeah. So really delicious bundle of programs and products and services in amazing content and on my gosh that he had Kathleen whip out or credit cards. He was gonna join school. I'm like, hi, what's carried the bonuses? Yeah. I see the bonuses. Bonuses, and this is how our brains work, but you don't care. And I think we need to do an episode all about how to use bonuses. I think so too. Hey, guys. All right. We're getting off track your little bit, but listen, if you like that idea of us diving doing a deep dive into bonuses on the podcast, send us a message Vesa post over on our Facebook page and say, yes, I want a bonus episode, right? And so we will whip that together. We have some, we actually a couple of spots. I think open before the end of the year that we're kind of moving our calendar around. So we might even be able to slip that in before the end of two thousand eighteen will. Here's a little tease or coming up towards the end of this podcast episode, we're gonna be talking about bonuses that were offering for one of our programs that are coming up. So we practice what we preach, right, Gary, we do. Hey, girl. Let's get back. Okay. Animal number kids. So step number one was identified the program product or service that you plan to sell a right and step two is next. You won a clear achievable goal. This is really important so cleared it. She will goal for you and also for your potential clients. For example, you wanna be clear on what your ideal clients are looking for. C-can position your program product or service to meet that need Zola McGinn example. So say your niche is helping women between the age of thirty five to fifty five control or reverse their diabetes with diet and exercise. What would be most helpful to them during the holidays you wanna think about their pain points and where they're coming from for them, right. There's plenty of parties going on if they work in office all his junk food, cakes cookies, stuff. Coming in on a regular basis. So how can they navigate that and still keep their diabetes under control without feeling deprived, something about not just surviving the holidays with diabetes, but thriving during the holiday season with the tools and program that you that you provide. So can you see how specific that is your tying in your net to a very specific pain point with the various specific audience? What you think of that one, Karen? Yeah, I love it. That is. I'm so glad you brought in an example just to bring this to life, and I just want to reiterate guys like nothing is off the table here. Reach out to somebody online, reach out to somebody that you trust and understand your business and brainstorm the heck out of it because even the littlest thing to you that you might feel, I'm not even sure that has much value could have significant value to your ideal clients. So don't let any stone go on turned gosh. That's so true. You know, as health and wellness professionals we are in it. So we know these things like the back of our hand, but most people don't. So yeah, find out what they want and it may be something so simple, you think for you serious like they would really love that go with what they want. Sure. So then the second part of that step is to identify a clear in Chiba will goal for you. Is your goal, certain number of new clients is to fill your program, or is it a goal to generate a certain amount of income in. That whatever period of time that you determine and maybe it's something else, maybe it's a combination of those things. So write it down so that it's concrete, you're gonna be able to map out a plan to make it happen. And I do think goals are super, super important because they're going to guide you over the finish line because you have a target and a way to measure success. Because if you don't have a goal, how are you going to know? You know where you are? You don't really have a measure of success. Not wanna say failure, but maybe it doesn't go as well as plant. That's okay. It happens to us too, but the only way we're gonna know that is if you write down some realistic goals, right? And Kathleen has she taught me a very special way of setting goals? What is your your framework for goal setting this, Kathleen? I don't know why this, but I but I did, I think, because I didn't wanna be. Disappointed with my first few launches. So what I like to do, I like to set a low, a medium and a high goal. So the low goal is almost like, yeah, I, I'm pretty sure that would be pretty pretty darned doable. That's my low goal. A medium goal is get out of that would be a stretch, but maybe I could get there and then the high goals, like all my gosh, that would be so phenomenal if I hit a high bowl, so that works. So I have adopted that two guys. So if you would like to adopt Kathleen its goal setting strategy, then you will set a low medium and high goal, and it is really nice. It is a really good system. Yeah, I love it. Yeah, I think it makes it kind of fun to her. He suddenly met my my low goal on what can I do next time too young. Right. Okay, guys. So step number three is to pre launch to a audience that is warmed up. So we're going to talk about a strategy to warm up your audience, and the truth is all successful launches start with some type of warm up or teaser to get your audience fired up and excited ahead of the actual promotion. Right? And there are lots of ways to do this, but I wanna go over three that seemed to be used the most often that were really, really well in health and wellness. Now, just before we dive into these, think about an I use this example a lot, you know, think about when you watch HDTV or the food network, and there's a new show coming out or you know a popular show is going to start a new season. I mean, they teased the heck out of it, right. I mean, they get you fired. Up and they keep telling you the date and the time that the new season's going to start in the new shows gonna start. There is no doubt in your mind and it's through that repetition and that constant teasing that it builds excitement. This works the same for you. One hundred percent. So number one, the first way to warm up your audience is with an epic blog post. So this would be as style of blog post that's known for being longer than just your standard blog posts in this typically considered like a mini training of sorts. Right. And the easiest way to tie this to your launch, your upcoming promotion would be to pick one tiny component of the program you'll be launching and do a deep dive into that topic in within your epic blog post. So Kathleen, do you have anything you want to add to that? Well, I will add this that we are going to be. Having a guest coming on a couple of weeks that gonna be diving into this strategy alone that I'm relax tired about. But no, I do think having some sort of content out there that relates to what you have coming up is a great strategy. Perfect. Perfect. Perfect. So guys, remember your priming the pump here. You're greasing the wheels. You're worming people up. So you're talking about this and then you're gonna promote the heck out of that Abic blog post right now, the second way you can warm up your audience is to launch a specific free offer. That would be a free offer that is designated really for this one particular promotion or for this program product service launch. Okay. And it's really if you can think of it this way, this type of free offer would almost be considered like bonus material to the content that you'll be offering in the program. Of course, your audience. Doesn't know that right when they're opting in for it. They don't know that yet, but it can be as simple or as elaborate as you want it to be as long as it has value and can stand alone. So let's go back to the example of what I said before about the women diabetes. So maybe something as simple as a free offer that is ten diabetes, friendly holiday recipes, right? It's ten recipes, very specific who it's four. You know, those people that are downloading that are interested in finding out figuring out some foods that they can have during the holidays. Definitely. That's a perfect example. You know things like and that would stand on its own because it's a recipe a compilation of recipes right that that would stand on its own. You could create a checklist. You could recreate create a resource guide, but think about all these things. Whether it's the recipe guide that Kathleen talked about a checklist resource guide, they also would make a great bonus type material for your program that you were customers you're paying customers would also find value in and it's okay if it's duplicated. Right? It's okay. They, they won't even really probably know that. Oh, that checklist that recipe guide. I'm also getting inside the program. No big deal. Don't stress over it, but it's really an easy way to warm up your audience. I love checklists. You live checklist to the whole do in fact, like every single day I create basically a checklist of things. I want to do that day now. And my favorite part is crossing things off, put stupid stuff on there. Just starting it up. I'm one of those weirdos. I wanna see your seconds. I wanna see her checklist. Yeah, I'll send you a screen shot of mine from today, why? Yeah. I will. Okay. Record to podcast with Kathleen check. Exactly. No doubt that is on there. I know it. Okay. So number three, our final way to warm up your audience is through a Facebook livestream ham, Hain. Oh, all of us that love spoke livestream. Right? You could use the exact same information that you would teach in an epic blog post and break it into tiny segments that can be taught through a Facebook livestream campaign. In other words, you would break down a bigger topic into smaller pieces and teach each piece as an individual livestream allowing you to promote the upcoming launch multiple times with one piece of content. I love this right because I've used this many times where all go live, five, six, seven days in a row will have just little tidbits of of information that I'll talk. About, but I can keep saying. And next week I'm gonna be opening the doors to XYZ program. Have you used this, Kathleen? I'm trying to think if I had, yes, actually, I have, yes, more so in my Facebook group than on my page. Yeah, but yeah, I love the strategy. Yeah, it's so good guys in if you can just get over yourself with the own my gosh, I'm in front of the camera. People don't care. Right. They just wanna hear what you have to say. They don't care what you look like or if you smile weird or looked crooked at the camera, they care more about what you have to say, and we have to Abbas, right? Kathleen, where we're talking about this book live streaming. We do think it's like twelve and thirteen. I'm not one hundred percent. Sure, but we will link those up in the show notes. So if you're interested in boning up on your Facebook, livestream skills, go check out the show notes for this episode which is WB. Podcasts dot com for it slash episode, seventy one and will link you up to whatever resources we have about Facebook livestream yes, and you would be right. It is episode twelve and thirteen bam, Cajal and that wasn't even on my checklist. Now. You as me. I know. Okay. So if you like the idea warming up your audience before you actually go live like you see value in this and how it could really better your holiday promotion a foot together, a free resource for you. That will go into much more detail about warming up your audience before a launch, and it's called the three step pre launch audience. Warm up strategy is you're gonna love this and you're definitely going to want to get your hands on it. So again, go to the show notes page. It's WB podcast dot com forward slash episode, seventy one and download this freebie because it's going to be a great supplement supplemental piece of information to this podcast. I'm simply put that together because I think that's something that can be very easily overlooked. But I think it's really important piece of the overall promotion and marketing strategy in a wheat. If you guys have listened to the podcast since the beginning. Right? We use this strategy before we launched the podcast. We did it also before we launched the wellness business insiders club. So it is important in Kenya time ACT, right? How they, I've been watching that new show. I think it's called desert flippers and I really like it only has. I was hearing the previews about of the last three months. Right? And I was looking forward to it. And so there is something about that element of anticipation and warming people doubt works incredibly well. So. Sure. Thank you putting that together. You bet. All right. So step four is to reverse engineer your promotion in launch schedule. So here's the thing. You really wanna start with. A date. You wanna begin your program and then work backwards from there in this all my gosh, this helps me of residual time on working on a project anytime of launch any type of new program you to Karen. Oh, absolutely. In fact, I was just reverse engineering something that I have coming out next month earlier today, so haven't got all the details plugged in yet, but I started working on you. Yeah, you have to otherwise you feel like you're, you're chasing after each task, you know. So it is like whenever you plan any laundry promotion, you wanna start with the end in mind, and we call that reverse engineering reverse engineering as when you start at the end of the launch, and you can identify the key dates in reverse order all the way to the point where you'll be using the prelaunch audience, warm of a strategy, and this is really. Hopeful with making sure you don't forget any important pieces of the puzzle and ask me how I know because I have forgotten some peace before and then you like really stress like, how did I forget that? So you have to reverse engineer Reid all down so you can plug it into your calendar. So here's one example. So let's say you have heard them that starts on January second. So you're appealing to all the people that have made New Year's resolutions. You're gonna go, you're gonna work backwards on your promotion schedule carefully determining how much time you're gonna need for things like program content, creation, sales promotion, creating sales promo materials, livestream content. If you're gonna, do Facebook, live, Instagram, live at cetera, paid advertising content. If you're doing that a list building blitz right before you start promoting. Prelaunch audience, warm-ups. Those are what one, two, three, four. Those are seven. So program creation, sales promotion, creating sales promo materials, livestream content, paid advertising content, a list, building blitz right before you start promoting and a prelaunch audience warm up. So may say this. I know that price ounds like a lot, but that's what you have to write it down and then plug it into your calendar that we can stretch it out into a timeframe that works for you rather than feeling like you're in a panic to get this all done. This week starts while we wanted to cover this now. So you're gonna have more time opportunity to put this into place and not feel like you're in a panic. For sure. And let's face it. Maybe not every one of those things ends up being part of your launch this time. Right? Because the beautiful thing about launches skies is once you kind of get some of this material in place, you can plug in play again in the future. Right, rinse and repeat, and then add and something that you weren't able to do this time because of time constraints. Right. So don't stress on that. Pick exactly the pieces that feel good to right now and move forward without ever looking back only keep looking forward. And then next time there are all kinds of holidays throughout the year. Right? You can make this work anytime not just during, you know, Christmas and New Year's in all of this type holiday that you can make this work and add things at your will in the future. Absolutely. I think one. Oh, gosh. You know, one of the things a lot of us do is we think will I can't do all that. So I'm not doing anything. It doesn't have to be perfect and you don't have to do all the steps, like Karen said, do what you can pick three out of the seven do what your can for now learn from it, test it and then change it up for next time in decide what you want to add in what you wanna do differently. Right? So that's like saying, okay, if I can't work out for an hour today because I don't have an hour than I'm not gonna go do a fifteen minute. Power walk. Either. Forget that noise ABS in here and I'm not doing a darn thing will who are you hurting and the ant, right. And in guys you're not just hurting yourself, you're hurting all your clients that could transform because of your program. Remember that just get out. Okay. So we're moving on to step five. This is our last and final step, which is deciding what will be included in the actual promotion. Right. And we're kind of just setting us setting you up for that as during our discussion. Just now the program that you're going to be promoting, what's the program pricing? Right? Like you have special pricing ju- have maybe only a certain number of spots available or available at a certain price point. Like what is that look like for your program pricing, write it down. What are your? What's your bonus or bonuses? Right? If you're going to have an up sell and and just quickly in up. So would be anybody buying into your program. Maybe you have five spots that they could upgrade to a VIP level with you. Right? So you're giving them that opportunity. Will you have that or won't you. Have that if you will, what will that cost? How will they get notification of that will be on the thank you page. You have to plan these things out. But again, for the very first time, keep it simple, right? And then you can add the bills in whistles as you move forward. And really once you've identified what you're going to sell, what's included? What bonuses the program pricing and you've reverse engineered your entire schedule. You're going to be ready to put the gears in motion to make this a reality for the two thousand eighteen holiday season. And the last thing I just wanna say on this is don't get lost in the weeds. Sit down, give yourself an hour to ninety minutes sixty to ninety minutes to reverse engineer your schedule and answer all these questions. There is no reason why you can't do that. There's no additional information that you need. There's no other course that you need. To buy. You can sit down plan this out and then just say, I'll be darned. I'm going to do this from finish to end no matter what I'm not going to let anything stop me and I'm going to end this year strong. I love that. And sometimes it's just a matter of, okay, mic decision it, there's rarely a right or wrong even when it comes to pricing when it comes to bonuses and guess what we have conversation going on my Facebook group today. As matter of fact, about bonuses, if you don't know what to include for a bonus, if you don't have time, then guess what don't include a bonus time. You know, just do what you can. I think the most important thing that you can do is to take action, put it into place in get out into the world, a new love, et right. Add add things later as you go. Perfect, right. Wow. All right. So we've done our best today to outline the driving factors as to why. Why the holidays are the perfect time to your programs. Products and services in were guessing you're pretty excited about this and we hope you're ready to dive in take action right now so that this holiday season can be your most lucrative one yet. I love it. I love it. So you know, we're all about the action. Take action here on the podcast. So the first step, the first action step that I have for you is to download that new freebie that I created for you. The three step pre launch audience, warm up strategy, and you can release warming up your audience honestly about as soon as you download it and start priming the pump for the holiday promotion. So that's really exciting that you can just start working out this right away. And if you're eager about the possibilities of mapping out an actual holiday promotion plan, but. Even with everything we've shared with you here in the podcast today, you don't feel entirely confident to do it on your own. Then I'd like to take a minute here just really quickly to tell you how you can get even more support. So most of you probably know that at the beginning of October, Kathleen and I launched the wellness business insiders club. It's an amazing group were having so much fun. And in November, our topic is how to use holiday promotions and flash sales to make more money during the holidays. Perfect timing, right. And we want to give you so much support. So if you're already a member of the insiders club than you're all set and you can expect to see this training delivered to you the first day of November, which is Thursday, November first, you'll be able to dive right in and the November. Content, you'll be all there waiting for you. And as always our Facebook community is there to support you through the process. However, if you aren't yet one of the insider club members, we believe having more training and mentor ship for this topic may be just perfect for you because we want your holiday launch plans to be really, really successful. So here's what you need to know if you liked the content. In this podcast episode, you're gonna love the November training inside our membership program were taking this topic to a much deeper level, and as always giving you are personalized attention and mentor ship through our monthly livestream. So you will have absolute clarity on how to proceed through the holidays. Remember, failing to plan is planning to fail. That quote. Could not be more true, Kathleen and I have both experienced this and we don't want that to be your reality. So all you need to do next to get access to this advanced training and our support is to join the wellness business insiders club by or I should say in November by going to our registration page at WB insiders club dot com. Or as always we're gonna link it up on our show notes page and you can go right to the registration page from there. Kathleen, what's our show notes page? Where can they find that show notes page is a WB podcast dot com. Forward slash episode, seventy one. And I just wanna say how amazed and impressed I am with the members that we have already. They are ready implementing. They're seeing dramatic changes there. Cited, they're, you know, they're really taking action and seeing the results kinda like we're talking about today. It can be imperfect action, but they're still taking action and it's just phenomenal to see what they're doing. So we would love to have you guys join us to. We would love to have that guy's Kathleen and I were talking before we hit record on this podcast episode, how we view the insiders club to be your direct connection to actually running a business. We know you've bought all kinds of programs in products and and you know, you've gone through them either with support or on your own, but we believe that are so many of you that are actually ready to step up in start running your business fright. Like thinking about the things in the strategies and the planning that it takes to do this type of holiday promotion, or would it looks like to map out your first quarter of. Of the new year. And like that's what business owners do. They're not still buying a bunch of programs and and a lot of you already have everything you need. It's just time for you to step into that business ownership role, and that's where we really see the wellness business insiders club really filling that need for you would love to support you inside that. Let's face it. It's not fun. Trying to build a business online on your own. It just feels very lonely sometimes, and I think everyone needs mentors. I've had them Karen of had them. We have spent. I don't even know thousands and thousands of dollars on. We're talking more than probably over one hundred thousand dollars. Oh, I was gonna say fifty. So yeah, yeah, reality. Yeah. Oh, for sure. Actually. Now I'm quick math in my head. I think right over the years, you know court. And coaches and seminars. And now we just always love, love love. This is our jam. This is what we love learning. So this is your chance to have us as your mentors for in CRA. Play low price and that, and that was our bowl with us as we know a lot of you don't have hundreds of thousands of dollars to spend every month to get the help and support you need. That's why would like to invite you to be one of the insiders in the wellness business insiders club? Join the club baby joint being insider, hey, next two week. We start a two part podcast series with a very special guest who's a sales expert, and he's extremely skilled teaching. His students have Hamble client objections during the discovery call. If you've ever heard the words, I need to talk to my spouse or I don't have the money right now in response to the cost of your program, we wanna be sure to join us back next week to learn a few simple, but in readily effective techniques to make those client objections of being of the past. So so good. So get. So be sure next week, and we can't wait to see that. Hey, mama. This was fun to do an episode. Just two of us was I love you mama. That'd be too. Take care guys will next time have great week. This podcast is sponsored by the wellness business insiders club. If you love the information in simple action steps included in every podcast episode, you're going to absolately love, love, love the wellness business insiders club each month. We do a deep dive into one specific business topic is to move you out of overwhelm by giving, you know fluff no filler content to quickly build your wellness business. 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Kathleen Legris Facebook Karen paddock business owner Arizona engineer Kieran paddock Cathleen Legris Amy Porterfield Kenya DIY CRA
Amy Porterfield Teaches You How To Create & Launch A Profitable Digital Course. Overcome Imposter Syndrome & Turn Your Idea Into An Online Business.

Rich Bitch

49:43 min | 3 weeks ago

Amy Porterfield Teaches You How To Create & Launch A Profitable Digital Course. Overcome Imposter Syndrome & Turn Your Idea Into An Online Business.

"There's this voice in my head that I thought I have sold the joke horses online I know how to make money on online no one can ever take that away from me. I can literally start from scratch again and I think that's what building a business online can give us especially female entrepreneurs them major confidence I was like well, if I can make a hundred and. Twenty dollars online. I can make two, hundred, thousand dollars online one day and it's just but it was messy and it was ugly and it was not the most beautiful thing but it just shows it doesn't matter. You just have to start your just asking all the questions I just die love talking about. So okay really podcast ever for the record I never get asked good questions. Friend of you've been living under a rock and you don't know Amy Porterfield you are in for a treat, and if you do know, amy, this conversation is going to rock your socks. You're about to learn from the og and the greatest of all time when it comes to online course creation, she has had over forty eight thousand students and thirty million dollars in revenue. Oh my Lanta amy as an Educator Seven figure digital entrepreneur and host of the top business podcast online marketing made easy if you're curious about how to create and launch. Your course and do you have questions like am I expert enough what if I'm not Super Techie? How do I sell a course with a huge following or huge email list? Can I really turned my small idea into a profitable course? If you're wondering any of these things, this episode is for you any shares with us how to overcome impostor syndrome, which you know is one of the biggest reasons why people don't launch their online course stop trading time for money and finally make money doing what you love. The Best News Amy Has A. Free masterclass coming up if the idea of creating a course, one time that pays you over and over and over again, which who doesn't want that is that idea makes your heart sing than you cannot miss this masterclass it's completely free. All you have to do is head to Angie Lee dot com slash Amy Angie, dot com slash amy to save your spots dude I can tell you from experience as course creation is one of my revenue streams that it is one of these smartest ways to have time freedom work from home and Really Take Your Passion and your obsession and into a lucrative business and help way more people than you would. If it was something that was brick and mortar do not miss this masterclass head to Angie Lee dot com slash amy super easy. Angie dot com slash ab it's completely free it's coming up I'M GONNA watch it to join with me and Oh my goodness Bravo notepad if you want to take your idea and your passion and turn it into something profitable this is the episode for you. Let's dive in with my friend maybe Porterfield. You WanNa know the secret to my success one word energy I'm not the smartest I'm not perfect I don't have a perfect show, perfect feed, perfect content, perfect videos I, don't have all the answers I don't have it all figured out but I do bring passion and energy to every single thing do and especially as a female entrepreneur, who's experienced major burn out before and major adrenal fatigue I know. What it's like to not feel energy and not feel passion, and that is why I am so obsessed with brain health and what I put into my body, and if you follow me on stories, you know that I'm always sharing with you health hacks and tricks and supplements and foods and products that I'm obsessed with right now to keep my energy and my focus as incredible as possible because you guys. As a speaker and a podcast or and creator I am on a lot I have to have a lot of focus, a lot of energy, a lot of concentration and it's a pretty energy rich job. So if you're needing more energy in your life right now, maybe you're building a business starting the side-hustle raising a family. Gosh. Maybe all three of those and you're like an should give me all. Of the energy give me all the secrets that I have something for you and it's called neutral fix I know you're probably like and what the heck is an big it's essentially a natural brain booster with zero side effects that helps with memory focussed cognitive function and oh my goodness it's been a game changer in my life as speaker and as a creator I cannot imagine not taking the tropics now. Being Guinea pig and testing over a hundred nitro picks. Here are the two that I love number. One is be liquor brain fuel. If you're having trouble concentrating and getting your work done dude, skip the coffee take vile of looser brain fuel. It's literally a natural productivity shot that gets me in the zone of deep focused without any caffeine in without any sugar had to beekeepers natural com slash Nj Lee if you're. Hanging out with me this vile is in my purse in my gym bag, it's it might travel bag. It is with me at all times had to beekeepers, naturals, dot com slash Angie Lee the Code Angie Lee saves you. Moolah. It saves you Moolah on all products that I mentioned to you guys as always invoke deals and number two is my newest obsession called Nirvana. NY. R. V. A. N. A.. Dot Com Nirvana. Hello, chocolate bliss balls these balls in my mouth are like I. Don't have words May dreams have come true. It is a delicious Nutro, BEC- inside of a dark chocolate ball that taste like jeered elite. Oh my goodness zero sugar zero crash zero spike in your insulin. You guys I don't know how they got this to taste this good and it has no sugar and you will be in this. Zone I mean the ultimate focus so this is my new obsession use the Code Angie Lee at Nirvana, dot com again, ballitser breen fuel, and a these two favorite Detroit picks right now I know you're gonNA. Love Him. I. Only share with you things that I am obsessed with and that have truly changed my life. So check them out, use the Code Angie Lee and let's dive into this episode. What was the very first course that you ever created? I'm curious. The. Very First Karzai created was how to launch a book using social media. Now, I broke every rule in the book because I was not an expert I had never gotten anybody results on how to launch a book using social media I knew social media while and I had worked with authors but that was results and so I launched this and I remember Jonathan build saying like ooh. ooh. So. Don't really have the. In this I'm like, yeah. Yeah. But I know enough so I launched the course and it was a total failure. I made two hundred and sixty seven dollars when I thought I'd make hundreds of thousands of dollars because that's what I saw everyone else doing and what happened was one it wasn't my area of expertise and I did not have results and to didn't nurture an email list i. don't think you need a big email. List but I didn't have anybody on any molest and it hit my confidence to the core I thought I'd have to go back to my nine to five job and like I'm not cut out for an entrepreneur lifestyle. So really messed with me but really I could have shown something where I have gotten results before and I would have been just fine I feel like the best expert is the person who has just done themselves like. T's it's not a ton of degrees. It's not a double masters in Blah Blah Blah? Like that's so now in twenty twenty, no one cares it's like who has actually experienced the pain that I'm in. I'm so glad you brought this up. So one thing I'm obsessed with is talking about my students versus just me since like I've been doing this for eleven. Years of my students are new at this. So one of my students her name is Maria, and she had a brick and mortar fitness studio for pregnant MOMS or moms that just had a baby in their first year, and so she had this brick and mortar and it was doing well but she knew that a lot of pregnant moms couldn't find the time. To come into her boot camp for eight weeks straight and if they just had a baby they sure as heck aren't going to Schlep that baby and come in and work out. But pregnant moms have certain needs and things they need to be careful of when they're working out. So it was a very niche market which was brilliant. So she took that whole. Thing online and so she catered to moms that were pregnant or just had a baby she instead of doing the brick and mortar, she made it all online and she was able to grow business. So quickly especially during Cova and I tell the story because Maria was a mom of three. So she also was a mom who really got what it was like to. Have a baby and go through all that when I teach digital courses, I always teach this idea of needing the ten percent edge. You need to be just ten percent ahead of those that you are going to teach because they want to know exactly how you got the results that you got in as long as you can tell them how you got those. Results and given the roadmap to get those results as well. You should be the person teaching it. So just to be clear A, you can create a digital course. I believe everybody has a digital course in them. You can create a digital course if you've got results for yourself or for somebody else, and then you teach you got those results you do not need. To be the expert of all experts in tons of certification in a masters degree in and fifty years of education in order to make this work. So I've got the student name is Katrina you bell and she was a busy female physician. So she was working the night shifts working all hours, not working out grabbing snacks here and there, and while she was A. Doctor, she gained fifty pounds and she was miserable. She's like I'm tired no energy. I don't feel good I got to figure out how to get this fifty pounds off. So on her own, she put together her workout schedule, her own eating schedule that would work for a busy female physician and she lost the way I went you lost the weight a bunch of. Busy female physicians she worked with kept saying how did you do that? Will you teach me how you did that? Like we were crazy hours we have stressful lives I don't know how you did that so quickly. So she started to coach on the side one on one and then realized I, have no time for this. So she decided to create a digital course. This is. A woman who's never done anything online she said Amy, I'm a doctor. I didn't learn how to market on mine. She wanted to create a digital course so that she could reach many people and impact them. She created a digital course for busy female physicians very neat about how to lose weight and she sold this course online and her very first launch she made over two hundred. Thousand Dollars. That was crazy money for a first course. But the reason I tell the story is she wasn't a Dietitian a nutritionist. She knew how to lose weight for her lifestyle and for the type of profession she had and she taught that if you've got results for yourself or for clients coaching client consulting client, you can teach in a digital course that is how we combat imposter. Syndrome you are the person who should be teaching it I think when you can share your own experience that radiates and so it really comes out in that and one more I was thinking about attitude student her name is Sarah this is so great. She is a stay at home mom, but she also did workshops where she would travel like hours and hours to teach other. Women and men if they wanted how to make sour dough bread like the queen of Sour Dough. So people would go to her workshops may be our our long workshops and she would do these workshops and then she'd come home and that's how she'd make her money. She had an eight year old son and she was leaving one day in. November and he looked at her. And he's like you're always so stressed when you have to go and I hate when you leave the house all the time of why you've gone for so long and something just clicked in her she's like I need a different way. So she created a digital course on how to make sour dough bread. Now, the I'll tell you get to the punchline she made seventeen thousand dollars. With. Her very first course teaching other busy moms how to make sour dough bread. Now, the busy mom part is important because Howard obe read I'm not a baker, but you need some kind of a starter like they're some technique in here that you need to prepare for, and so she would teach moms through a digital course made seventeen thousand dollars but the reason I tell. This story is because you could go on Youtube and find out how to make sour dough bread for free I mean we're in quarantine sourdough bread is a hot thing like banana bread right rush. She knew you could go on Youtube in, find it for free but she also knew other busy moms really related to her she got them they wanted to learn from her because. She was living the light and they were living as well. She understood all the chaos and craziness of being a stay at home mom and so even if you want to teach something that you can find for free on Youtube, people will want to learn from you and the style you teach it and they sure as heck don't want to hunt and peck all over the. Web to figure out how to do something they want a roadmap from point a to point B as fast as humanly possible, and that's what a digital course will do. People will pay for that convenience and they will pay to learn from someone they can really resonate and relate to. So I know what I'm saying I get a little bit passionate about this. I love it. Wait. Here Cerrado that's what we call her only goes Sarah's. That's probably the most niche thing I've heard right reminds me that you could create a digital course about anything as long as there's people online searching for it. Yeah, and I'm not a chef. So maybe I'm GonNa go by her course because I probably need that in clay would appreciate it if I could Cook Amen Amen. My book coming out soon is called ready is ally in its around this entire concept that nobody starts an expert. You just gotTa throw something at the wall and see if it sticks because at the end of the day, nobody comes out of their moms womb like a speaker and author a seven figure entrepreneur. That's just not how life works. So what would be step one now for the woman who's listening she's terrified she's like, Okay Amy, do I do market research to see if this thing is even profitable? Should I I at least have thousand followers? Should I have somebody on my email list other than my grandma? Yes where do? Where do you start? The first thing you do is you ask yourself who I want to serve, and really what do I want to do in my business which we call your knee or your market. So you gotta figure out and there's the sweet spot I always talk about especially with digital courses and there's like four quadrants. If you think about it, there's one what are you good at what your expertise your skill set your knowledge do not sell yourself short everybody has knowledge and skill set around something probably multiple things. So once you get on there, ask yourself what lights You Up. What are you passionate about what could you talk about all day long and never get tired of it the third quadrant is, what does your audience that you think you might WanNa serve? What do they need? What do they want when you tell people what you do what are the questions you get asked all the time or what do you see people struggling with the year like I could totally solve that problem because I get it and I knew what they need. So this audience, what do they need what they want, and then the fourth quadrant is what if? People paid for in the past. If you're if your topic is something they, there's books on it. There's podcast on it. Maybe there's other digital courses on it is actually a really good thing because there's a need for it out in the market, you could always be first to market sway easier to to be second or third to market to get out there. So there's these four different things in the middle there's the sweet spot and that's what you're looking for. So you want to do a little journaling soul searching in that, and that's where you start and then the next. Thing you is you start to create content like you and I have done for so long whether it's a blog or a podcast video start getting some stuff out there when you get into motion, you get more clarity the only way YOU'RE GONNA get clarity as if you take action. So that's where you're going to start. I love talking about niche because it's everything I am like secretly in love with Seth Godin you know he's my husband, but he doesn't know it. So if he was on right now, he'd be like, yes, talk about niche marketing because it's everything you know. Literally everything. So when you're starting, let's talk about how the goal isn't to have this lifestyle course that teaches all women how to become their best selves and in eighteen modules and they're all six hours long. Dollars like a lot of women come to Museum Angie. I gotta just put everything in this course I'm a lifestyle coach and I'm like, that's great. But in twenty twenty, what does that mean like? Let's get specific and not try to put everything inside this course. So. True. We've heard it a million times. When you try to talk to everybody you are talking to nobody it really does make a difference. Now, I think where people get a little bit scared as if they get really specific. So we call it like Super Niche. Then you're gonNA leave people out and leave money on the table, but really people can hear you through the clutter in the noise on mine the more specific you are. So I've come with examples but let me give. You another one, I've got this student. His name is mark and he's an accountant. So we're going to talk about a very boring topic, but it gets a little sexier. So he's an accountant and he's worked with big firms. Then he decided no, I'm going to dabble out on my own take a few clients do their tax returns and he got invited on a podcast of one of his clients and the podcast was talking about how did you taxes when you're a reseller at sea? Amazon. Posh Mark, those kinds of sites, and after that, he got tons of calls of people that were these resellers that had berry specific tax questions and he thought I could create a course about this and so he took the leap, any created discourse and he thought who's GonNa, buy course about boring tax topics while when you're super niche like that in your audience really needs you and your speaking just to them. If you're a reseller for Amazon, you have tax questions are you GonNa Buy General? Tax Course you gotta buy one from Mark, who specializes in that specific area it went off like gangbusters sixty thousand dollars in verse launch. He launched multiple times from there but I just want to remind you all that the more specific you get again it's so much easier for people to hear you in the clutter and chaos in noise of the online world. Yeah. I feel like I need. Sour. Dough Clara and I need mark in my life for writers cooking or not my thing. So. Amen to that me, they don't like taxes or cooking. I know I. Feel so bad when I hate cooking and I feel so bad for my husband my sweet sweet husband who has to do it all but I can't do it just. Rem Nazari. Exactly. One of my juicy questions that I know somebody is listening in thinking this is what's the difference between your free content and you're paid content and that scarcity mindset around will people still buy this course when I've technically given that away for free? Yes. Okay. This is a question I get asked all the time. So the one thing I'll tell you is there is a. Difference between paid content and free content although there's a lot of up as well. So the difference between the two is if you created a course, let's do let's say with mark and his taxes for the reseller on Amazon and at sea. When he creates free content, he could just talk about some of the things some of the questions that come up all the time so. He could address them right away. Now, some of those questions that come up all the time, the objections people have about yeah. But how do I do this? Would that work for me and what about this he could address in all of his free content he likely will address that also in his course but get into it even deeper. So that's where there's an intersection. There's always a little overlap. If you were to buy my course, you will definitely find some of that stuff out there for free. But remember, of course, is the roadmap, the blueprint, the step-by-step they're paying for convenience. The free stuff is to help them understand what it would be like if they were to work with you and to get you how do you become that Goto. Source you gotta give them value right from the get-go. So one other thing that I often say is when you're thinking about content to create, but you have something to sell ask yourself what is my audience need to know be aware of or understand before they would ever be ready to buy a course from me like what are the things that are getting in the? Way For them to even get to the point that they're like you know what I think I need to invest in how to do taxes for my reseller business where are they right now and what can you help them with right now that's the free content to move them into eventually becoming a customer. Yeah. I feel like humans don't pay attention when it's only free you. Know they just don't, and what's that corny quote you pay to pay attention it's such a good quote though I totally agree with that like all these freebies that I get that I just WanNa look at to there in my inbox I don't ever look at them. I'm like, oh my gosh, I have so many freebies I've even opted into, but then if I invest. In something I actually, obviously I'm going to watch the videos and do it so true it's so true the so don't hold back with those freebies because at least it grabs people's attention. Yeah. So okay, I'm a Newbie I have a niche I did a little bit of market research to figure out. This is the thing I have at least one follower who's told me okay. I want your help in this I want to learn how to lose weight after I had a baby. I'm a mom. I figured out how to lose weight after a baby. Okay. You've got this course idea. It's super niche a great title. Now what do I do? Yes. Okay. So the first thing I want you to do is I want you to create a quick outline and this is really just in the form of a brain dump I do a masterclass about this topic, and in the first five minutes, I do what is called a thirty minute post party that I challenge everyone to do after the masterclass. So I love office supplies. So you grab your posted pack and you grab your Sharpie and You start to think, okay if I were to create a course about this winter, all the things I want to teach inside of that course and you just start writing every topic and put it on the board every topic I on your wall on your closet on your emir whatever. And so that's the first thing you do everything that you might want to teach, and then you do that for at least ten minutes. You gotTA push yourself if. you run out of ideas to say, well, if I did have an idea what might be then from there, you look at this wall and you should have a bunch of post it notes, and now you start to organize it like what would you maybe teach I like what would be the first thing they need to know. So you put that in the French, how about next and you start to organize all these post it notes around all. The ideas you had, and then the third thing is, did you miss anything to add something that really doesn't need to be in there right now it's like a little overkill, which is what most people do. So you start to prune or you start to add based on what you see. So this is a thirty minute exercise, and at the end of this, you have your very first airy rough draft of your digital course and we always say. Crappy first draft. It may be a crappy first draft of what you've done but you have something I'm the Queen of let's not reinvent the wheel or have to start from scratch all the time you never have to start from scratch again on this digital course you've already started. Yes. So from there, you can move it over to Google doc you can start getting into it even more but the post party all my students. Do this. It's the way just to get the ball rolling remember getting motion get more clarity. Yeah I love that the crappy first drafts yes. You have to do like you almost have to be willing to have a crappy verse chorus before you have a multiple six-figure as he launch now at Amy's help your obviously going to do better than if you just try to yourself but there is this humility and just you know. What you're not going to know until you know what? Until you get there and I think that is depending me of ready as ally. It's like you just don't know yet and I think getting that feedback is so important while you're in it to tell me if you advise people do this. So in the beginning I didn't know this was right or wrong I just wanted to have a pulse on my community when I. Started launching courses years ago I would have the concept have an edge about first thirty percent or forty percent of the videos done, and then I would sell it before it was complete because I was so excited about it I'm like, let me see if people even by this before I put it in more of the work anyway they started wanting it they started signing up, and then I finished the rest of the course. Because once they were in I, ask them for feedback and I figured out what what video would go into what week obviously. So wait sally-anne before it's complete success in. Yes. In funny you should say this because for years I didn't I was like so stressful to sell it and then have to deliver it and you got to like Hustle to get it done. But what happened was and this is like the beauty of. Online marketing and being your own boss is that I watch what my students were doing and they were they were pre selling even without my instruction and so I thought okay. This is what they want and it makes sense when you're just starting out, you want to validate the idea like what if nobody buys? Why create the whole course right? So you want to validate your idea number two little quick cash injection never heard. Anybody. Especially, if you don't have a lot of competence in the beginning that helps with that. So one million percent. So I, actually went back into studio re-recorded my entire digital, course academy program from scratch and we changed everything around where now you presell, you do all the marketing, all the launching, and then once you have a concept that people will pay for. Then you create the course and you just deliver week by weeks. You do one module a week to get it out there, and so I really do think that is the best way to do it. Yeah. Okay. I was like I don't I don't know if this is crazy but murky it's so good. It's such a great idea it works and if you're somebody who needs a little fire under your but to get stuff done, then you gotta sell it because then you have to do. There's no turning back at that point and I think a lot of my students and I remember me too I. Think you that needs to just be like here. Go like push them out and say, just do it selling of course you're not. You're not gonNA give that money back so Happen Yeah. It's a force. For you ladies listening who need force functions to get them. I like that term force function Yup Force function should we? Okay I'm saying we us the collective listening yes. Should I start with an evergreen or alive course I have my thoughts on this but I love to hear yours. Okay. So I'm going to tell you mine. But if you're totally different promise me, you'll you'll tell me way and you're just asking all the questions I just die over love talking about says, okay really your podcast ever for the record I never get asking you these questions I'm all about the live, and here's why I believe there's magic in a live launch. Two reasons number one you're in real time with your audience they can ask you questions, you can make pivots. Answer Them Indiana where they feel special that you're actually paying attention. So there's magic in the live for your audience, but there's also magic in the live for you as a marketer if you're an entrepreneur and you have a business online, you are a marketer, your marketing online, and so if you can learn to pivot quickly and make new decisions and troubleshoot and the technology doesn't work so you get back up dust yourself off and you keep going you're building a. Muscle in your marketing that most marketers do not have so they're not as Nimble and quick as you I think I am so good at my online marketing business I typically don't Brag like that but I think really good because I have crashed burned so many times the technology hasn't worked on my webinars I used to do webinars with Tony Robbins I deleted all eight hundred paying customers the night before he did his first Webinar like I have made some big mistakes. When that happens, you just become a better marketer I feel like I could do anything now anything come my way. I'm like, bring it on I've handled it all. So there's magic in the live in then if you've got a few live on your belt and converting well, turn that baby on evergreen so you can have more time off I'm all about it. Yeah. I'm with you I've I've been there the big webinars where I sent out thousands of people throng zoom number nobody. Like. Why is just my grandma sue on there was five thousand people signed up. Oh, they don't have. Okay. This is all right. They die but then you just you don't you don't die. Yeah. Thank God this digital and not actually going to die. But I feel like I'm naked in front of a million people. Questions as well as I agree I agree with all of that. I think that. Gosh there can't take away the experience of doing it live and getting the feedback and you know it's interesting. People are saying right now in twenty twenty, that Evergreen or passive as we call it courses aren't doing as well because people now want the intimacy they want the feedback they're craving a human there's just more value to be in live. I. I think it depends where you are in your business. You know if if you're at a place where you built an audience and they trust you, my passive things do really well, but has any I didn't do as much passive because I had to build that trust and they were people are always willing to pay more for service right than they are for just a product. So what's your thoughts on that? You think the newbies. Live stuff, and then once they build up the audience and the trust and they can do more passive courses I never looked at it that way and I one hundred percent agree with you. Yes. Like when I was brand new, my evergreen would never work as well as it works now. So I think it's that building trust that no lie can trust factor you need to put in your time you need to show up for your audience so I totally get behind that. Okay. That's what I thought I'm like I feel like it's something that you earned the right to. Lately passive. Yes. So Okay. One of my juicy questions is, what do you say to the woman who doesn't have a big following and doesn't have a big email? Should she wait until she has a big following an email list laundry course or what the heck you might as well start. Even if I people sign up, this is like the golden question probably the number one question I get the most and it's an important ones. I'm glad we're talking about this. So do you need an email list in order to successfully marketed digital horse? Yeah you do do you need a Biggie molest not necessarily so what I always say because my audience and my students love Marx I've studied this study this with my own audience of hundreds of thousands of people and what I know for sure is that you go your mls to two hundred, fifty people. That's your first milestone that just gives you a foundation. You have an email service provider you know who your audiences still trying to figure it out but you you're putting some content out there you gotta lead magnet people joined your email list. So two hundred and fifty people's your first milestone, and then I always say from there let's get that course going because you can create your course and create your marketing materials. While you grow your email list. So once you get to about five hundred people, you definitely can rick You'd launch, of course with success and and I have example after example, I even have one student. Her name is Eva and she's a stylist and she created her first digital course had a makeover, your closet with one hundred and thirty people on her email list. So she didn't even have five hundred people. On email and she decided to launch she made five thousand dollars, which she probably wanted to make a whole lot more. But she didn't use webinars. She didn't do a lot of bells whistles Kip, a super super simple and she got any. I'm just GONNA get my feet wet here. Five thousand dollars shows you that you could make ten, twenty fifty. That is a course that has been validated and I'm a big proponent of you launch of course once, and then you may be make your marketing better tweak the course if you need to you launch it again and you launch it again, I learned this back in the day when one of my most. Successful courses was called the Prophet lab and I had been in business a few years when I launched that and I launched it to thirty thousand dollars. Now, that was so much money I literally thought it was the richest person in the world making thirty thousand dollars with the digital course but I okay. I don't want to reinvent the wheel and that was a lot of frigging work. So what I did is a couple months later I, decided I'm going to update my Webinar make my marketing copy a little bit better. I'm watching that thing again and I did and I made over one hundred thousand dollars then launched it again, we got into two hundred. Three hundred thousand dollars I launched it multiple times the same course over eighteen months. The last time we launched it, we made nine hundred, fifty, thousand dollars with one course same course I had launch eighteen months ago, several times throughout that period, and so I just feel like let's stop creating new things and chasing shiny objects. Let's double down on what works and that's how you get known for something like I am known for list building in digital courses because I stay in that lane and I think there's something magical about that. Yeah less is more I love that why not just double down on what's already working versus trying to create a whole new course. which you know as a ton of time energy resources. So you may as well just clean up what's already working you know yes, I need love that philosophy it's so funny my first course I'll call it. Of course, it was like a really ugly pdf eleven years ago I was in college I was a fitness coach it was hosted in a facebook group. I had no idea what the cheese balls I was doing but that's where you start and I remember like two girls by it. It was sixty dollars I remember calling my mom like mom, I, just one, hundred, twenty dollars on the Internet I got you. You have made it, I, get it I. Only I was like, I'm twenty one years old I just made two hundred bucks from the Internet I. Think I'm set for life guys I was like, wow if I can make one, hundred, twenty dollars online I can make two, hundred, thousand dollars online one day and it's just but it was messy and it was ugly and it was not the most beautiful thing but it just shows it doesn't matter. You just have to start you bring up a really great point I don't talk about this tons and tons, but I I used to. Be, in a partnership in my business and it was with another guy, it was like halfway into my business, I decided to take a partner and we did amazing things together huge success. It was great. But I got to a point that I was ready not to have a partner anymore, and so we had to go into negotiations to break this partnership and and that's scary and there's a lot of factors evolve when you have a multimillion dollar business that you need to separate a partnership. So at one point I thought I might. Lose this business. We might have to dissolve this because we can't come to terms like we're we're on different pages now. So I got really scared and went to a really dark place for a few days that this baby that I have created like I feel like I, birth this business I going to have to lose it. Then there was this voice in my head, and this is why tell the story right now because I want somebody to hear this that really needs it right now, there was this voice in my head that. I thought I have sold the courses online I know how to make money online no. One can ever take that away from me like I can literally start from scratch again and the second I told myself. Okay. We might have to start from scratch and I can do it. It was like this food this huge confidence in me like I am never getting taken down no matter what and I think that's what building a business online and learning how to sell online can give us especially as female entrepreneurs. That is some major confident. Off gave me chills I didn't do well in school but I figured out digital marketing because I stayed up till two am watching youtube videos and no. Just. Figured it out and I think for the woman who's listening who also didn't do well in school and you think you're not smart enough or you're not expert enough just knowing that the women who are doing really well online I don't think we're the smartest people in the world I think we're just in Asia and we're just figuring it out as we. Go I literally think that's the secret we don't give up we figure it out and then we realized like I can make this happen. I'm just never going to give up and so I'll never ever ever fail. Yeah I WANNA geek out a little bit on the tech side because this is something that held me back because I'm not techie at all so. Much. Like in many ways just for the record. Are you not techy? Oh No no, no, no no what. Okay. Okay. So you guys look it can look like someone is tacky you. Know. Totally this this lighting and such came over to my house to fix this. I'm looking in no idea how to use it. True Story I. Love It like I still I I understand dropbox but I'm like what is this cloud I? Don't get it but I do get it how evaline money and I don't understand dropbox. I, know true. What scared me in the beginning was tech I'm like, oh my gosh I don't know how to use a camera word by host the videos what even is a crm Oh my gosh I give up this is for girls who understand tack obviously, not smart enough for this but. I was so passionate. So I was in this pickle of like passion, but I'm not techy. So I know you use CA-, job as well. That's where I started years ago because it seemed like the most simple one I've been with them now for years. But what would you say to the Newbie? WHO's like amy? Can I just hosted in a facebook group? Is this I mean you teach in DCA like because I think this is what stops a lot of people I do to a one hundred percent. We always ask people like what? Has stopped you from actually creating a digital course the number one thing they say is I don't know where to start the number. Two thing they say is the technology like it's very overwhelming and so I to mcabe Fan, and we chose Kajuahar course platform because you don't need a Coder, you don't need a programmer anybody on my team can upload videos, PD s and change things around and put descriptions entitles, and that's what I wanted I. wanted it super simple, and so we teach that inside of course academy. The funny thing is because. I'm not techie. I hired a guide I've worked with them for years and years. His name is Dave Kaminsky. He has these smoothest patient voice that I've ever heard in my life and his job in my program is to walk us through click by click by click how we do things because that's what I wanted and did not have eleven years ago and so yeah. If there's any tech involved in creating a digital course doing a webinar recording videos, editing videos, we actually show you step by step by step in how to videos so that Is a reason why you don't create your job horse a high need him in my life to right everyone needs days. is going to be reaching out to all of these students. You had all these resources that you have their wares this dave guy I needed. My students have hired him. That is so funny that you said that Zilog, we hire Dave. Perfect because he's brilliant. Okay. Friend is amy totally pumping you up to launch a course but you're confused on where do you host your course and how do you keep it super easy. If you're not super techie listen, that was a few years ago because I want to keep running online business simple want to keep it simple and I want to keep it in one place and that's exactly why I use job I've been using. Kochavi. Now for over four years. Yes. Four flipping years I've been using Kobe to host my courses. My website, my email list I, use it for everything I wanted a one stop shop to run my business the best news you get to try it out for thirty days free. Yeah. Completely free for an entire month you get to test out Kochavi head to any DOT com slash jobe to test it out and to start your trial again, that's angie dot com slash job I know you're gonNA love it. If you're ready to finally turn your idea into a business and you WANNA keep it easy then job is for you It's really true and you know this is one thing that's hard for me to say but I have to it I'm a systems kind of girl I teach step by step by step and I teach how to do webinars headed. You email marketing how to create your core. So it looks really good and professional. However, I did a livestream last year when I launched this. And I had a bunch of ladies come to San Diego and I got to interview them about their success in. There's one woman deniro she lives in L. A. She's a mom of three and she's a baker and she created a course on how to do Caramel candy apples and she teaches other bakers and our dough and candy apples come on and teaches how to make these caramel candy apples to bakers and other hobbyist that WANNA make is beautiful design apples and. When she when I was interviewing her I was like, okay tell me about all the webinars you did in the email marketing and she made sixty two thousand dollars more than she had made as Baker that year. So she likes surprised herself, and so I wanted all her strategy she started talking about what she did and she used my program but she didn't do the Webinar and she put everything in a facebook group and she recorded videos on the fly live and She did not follow every single thing I taught and the woman made sixty, two thousand dollars, and then she launched again and did the same thing. So I tell this story not to say my course at work but you don't have to do every single thing that I teach you to still have success with the digital course. As long as you know the core formula and you stick to that, do you do what your way make it simpler? I'm all about that. Yeah I. Love This. This is like inspiring me to go create another court. Get it out there guys. Let's go get into. Let's all just create courses. I'M GONNA make one on sour dough bread maybe you shouldn't do that. I know how to make Sushi rolls actually that is a thing seriously people pay for that. That's an art I'm going to become a millionaire in credit amy for my role course I would die. Oh, my gosh. Well, we can't and this without talking about both of our favorite topics which is marketing. So yes, what are your top three tips on how to market once you have the course somewhat ready started the videos you're like, okay this is a zillion dollar idea. Let's or at least hundred grant idea. Yes. Yes. Yes. Okay. So the first thing we talked about it, you gotta grow your email list. It doesn't need to be big but you definitely want to do that. It just makes everything easier. So don't keep putting that off. You could do that. Well, you're marketing your course while you're creating up the number. Two thing is I am a huge fan of Webinars I got interviewed yesterday about Webinars and the guy that interviewed me said our webinars kind. Of like old school like people were doing those many many years ago they still work. I was doing webinars, eleven years ago, and I am still doing webinars today I have built a multimillion dollar business doing webinars specifically to sell my digital horses and why I think they worked so well is because webinars allow you to one grow your email list. So let's say they sign up for your Webinar and don't buy they're more likely to buy the next. Time you promote and number two webinars allow you to give before you ever ask for anything in return. I have this motto when I get on a Webinar I always say this out loud before I go live I say no matter if they buy or not they walk away today filling inspired driven and excited to take action and I'm there to serve and I teach my butt off on those webinars so that people walk away either buying or spill. In really good about what they just learned. So I love the teaching part of a Webinar and now people tend to throw on the videos. You don't have to have him on the whole time, but making him a little bit personal kind of changes. The dynamics of webinars are alive and well, and then from there just showing up on social whether it be facebook Instagram I G. T. V. I do stories I have always been a kind of girl that. Video, because I've been around so long I remember the day facebook live came out and I hoped that it went away like police don't make us do tons of video I always felt very awkward but I'm a competitive kind of girl and I realized OV-. I'm not doing video. My competitor would very much like to take my audience do video for them and so I kinda thought I'm just showing up like I don't love how I look sometimes or how I show up I. Feel awkward who cares the world needs to see you and you gotta get yourself out there. So anytime, you could use some video even I g stories like fifteen second videos start doing a little bit more of that. I promise you. It gets easier. Yeah. Video is everything you guys honestly you could have an okay sales page. If you are super active on video or your audience has gone to know you, it can expedite this sales process so much people by for me who`ve I'd I didn't even have a sales pitch at all. You got like thirty I love because they know me. So it's like that's just the most grassroots thing. Right and so I think almost taking the emphasis on the perfect font on your sales page and instead asking yourself are you even showing up on video because they buy from people they can trust. So Gosh get on video more than focusing on the perfect looking sales page. Right for sure I back that one hundred percent. And I look at the people that I admire like I'm always like, what are they doing this really working for them and I, think of all the female entrepreneurs that are crushing it that I'm friends with and I know behind the scenes they genuinely are successful every single one of them does video and let me tell you they're not all super thin or gorgeous or like always look pristine like a lot of them are jumping on video with no makeup top not like hey. Let's do this, which works probably better than anything professional. So you don't need to have a polished video in order for those videos to convert. Yeah, and you're so good on video. So I think that's so interesting that you didn't like it. I'm like you're so good you have or I hate it so. Yes now, I have embraced it but I look at people like you and I'm very sure that you've always felt comfortable on video and I envy that like how did how did you always in my right about this? Like did you ever video? Why did you go to school for broadcast journalism originally so yes, I wanted to be Katie carragher a news reporter I don't. Even know I don't know but it's interesting because I think I did it because I knew that that was the strength that I could play on because I didn't know how to do a fancy schmancy sales pages in finals and stuff I was like I know how to get on video and I know how to talk to people. So hopefully this works and ended up. It was a mistake so good so good. Oh my gosh. Before you tell everyone about DCA because I want you to tell them all about it. If you were to start over tomorrow I'm curious like a little fun question. If you were to start over tomorrow, you have a thousand followers a thousand people on your email list. You're a little terrified to go on video. What would you launch like? What would your correspondent? If I were to start all. Industry you want. To. Be. In. Well. Okay. So let's pretend I didn't have all the knowledge I. Have here I would be a professional organizer is my favorite thing to do. You should see my closet, my medicine cabinet I'm very proud of these things, lots of labels, lots of boxes that are super organized. So if I was starting over and I didn't have the skills that I have I'd be I'd be creating a course on how to organize your closet and how to organize your house and I'd be in heaven for the record. Okay. Guys, amy lives like thirty minutes away. So I'm coming over I'm getting in your closet. Let me add. I'm going to pay fifty thousand dollars today and you're going to come over and fold my socks because I don't WanNa do it tell us about digital course academy? Who is it for? Who is it not for if they're listening right now and they're like, oh my gosh, I think I need this. At home. I. Appreciate You asking because I'm incredibly passionate about digital courses. I believe they create freedom in terms of financial freedom and lifestyle freedom work where you want when you want and how you want because a digital course allows you to create revenue year round when you're launching it and more importantly, it allows you to reach many people so you're literally helping making. An impact on a really high level. So if you are a coach, a consultant of service provider, you do a lot of one on one work if you love it great but you always know there's clients you'd like to say no to there's only one of you. There's only so much money you can make. So creating a digital course so that you have. The one on one work and digital course is an amazing fit or if you're like me, I hated the one on one work I didn't want to be a consultant anymore. So I moved solely to digital courses eighty eight percent of my revenue is just from my own digital courses I double down on that. So you have a lot of options here. But. Let me tell you. You are somebody who has gotten results for yourself or somebody else I have no doubt in my mind and so because of that you are a good fit for a digital course, and now you just need to figure out how to get those ideas in that road map out of your head and onto paper so that you can. Start Teaching it. So I cover everything from literally from scratch all the way from coming up with the topic coming up with the title, putting your Webinar together slide by slide by slide all the email marketing, and in creating the course in pre selling it getting out to the world no stone left unturned. So that's digital course academy. Wow. It's like everything. You need. Yes. So it opens on September ninth but I'm doing a master class where literally take you behind the scenes of five secrets that I have figured out over the last eleven years to get started with your digital course. So at the end of my masterclass, you'll know if you are ready to create a course or not. So I encourage people to. Get masterclass I know you've got a link for that so that you can kind of figure out if course is a good fit for you in your expertise in your audience. So I promise you I will make it worth every minute of your time. All right friend did this episode get you so excited to launch your course if yes, amy has completely. Free Masterclass Covenant on how to create and lodge your profitable course from scratch. So if you are eager to launch your course but you need more help head to NGO DOT com slash amy amy, the goat she is the greatest of all time when it comes to course creation. So you do not want to miss this free masterclass Angie dot com slash amy.

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