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"america sierra nevada brewing company" Discussed on How I Built This

How I Built This

01:45 min | 4 months ago

"america sierra nevada brewing company" Discussed on How I Built This

"So before we start the show I wanna tell you about to live episodes. I'll be recording in just a few weeks and how you can come see them in person. If you are a fan of ninety s alternative music you will not want to miss my live conversation with the founders of sub pop the legendary recording label behind bands like Nirvana soundgarden. The Shins and many many others that show is happening on March. Twenty six in Seattle at Benaroya Hall and then the very next night. March twenty seventh. I'll be in San Francisco interviewing. Ken Grossman founder of one of the biggest craft beer makers in America Sierra Nevada brewing company. That's happening at the Sydney Goldstein Theater in San Francisco. Now if you haven't been to a live recording of the show they are Super Fun. Come on down. Meet your fellow listeners. Be a part of the show. Laugh cry grab some how I built this swag and come say hi to me in the team so I really hope to see you in either or maybe both San Francisco and Seattle on March twenty. Sixth and twenty seventh for tickets visit. Npr PRESENTS DOT. Org Van our spending every waking moment together making videos and we ended up calling it the night stepbrothers and calling it a TV show and crabs you you end up selling to hbo just a short time later for like two million dollars which which has been life changing for you. Yes it was. It was incomprehensible to us was it. We shot this video on a tutor. Dr Camera we bought at Walmart. We ended this movie. You know this is this is when HBO was sex in the city. Sopranos six feet under the wire.

San Francisco HBO Seattle Benaroya Hall soundgarden America Sierra Nevada brewing Shins Sydney Goldstein Theater Ken Grossman Walmart Dr Camera founder Npr
"america sierra nevada brewing company" Discussed on How I Built This

How I Built This

08:07 min | 4 months ago

"america sierra nevada brewing company" Discussed on How I Built This

"So before we start the show I wanna tell you about to live episodes. I'll be recording in just a few weeks and how you can come see them in person. If you are a fan of ninety s alternative music you will not want to miss my live conversation with the founders of sub pop the legendary recording label behind bands like Nirvana soundgarden. The Shins and many many others that show is happening on March twenty sixth in Seattle at Benaroya Hall. And then the very next night. March twenty seventh. I'll be in San Francisco interviewing. Ken Grossman founder of one of the biggest craft beer makers in America Sierra Nevada brewing company. That's happening at the Sydney Goldstein Theater in San Francisco. Now if you haven't been to a live recording of the show they are Super Fun. Come on down. Meet your fellow listeners. Be a part of the show. Laugh cry grab some how I built this swag and come say hi to me and the team so I really hope to see you in either or maybe both San Francisco and Seattle March Twenty sixth and twenty seventh for tickets visit. Npr PRESENTS DOT Org. Hey everyone so today. We've got another one of my conversations from the how I built this summit. That happened last October in San Francisco. Jedi Britain Bauer has spent the past eight years perfecting her signature line of ice cream flavors which include fluffer nutter pie goat cheese and Cherry and my personal favorites bramble very crisp and biscuits and peaches and these are just a few of the unusual flavors. You'll find Jenny. Splendid ice creams all began at a Columbus Ohio. Farmers Market Back in two thousand two today. Jenny's is a staple at whole foods and there are nearly forty scoop shops across the United States in my life conversation onstage. I asked Jenny about staying true to herself. And how her ice cream can be that amazingly good without any egg yolks. I WanNa talk to you about a word. That comes up a lot and I have really mixed feelings about this word and I and I hope some of you do too which is authenticity. We hear this word a lot. Be Authentic Bureau authentic self your true self and one of the really cool things about your story that are members that in the early days when you had your first version of. What would become Jenny? Splendid later on you used to wear like torn jeans and you had green and purple hair and at a certain point you realize that actually wasn't working that something about your look and the aesthetic of what you were selling wasn't right and you decided to change. You took the diet of your hair. You started wearing all white. You sort of looked like a like a pharmacist. And your ice cream shop here. It became kind of reflected that clean aesthetic. And I'm wondering I mean you know you could say well Jenny. You know you weren't being your authentic self at that time. But of course I absolutely was it absolutely was I realized that I was communicating through what I was wearing and it was it was. It was goof you restore outfits. I mean. They're really cute. I had pink hair for a long time but I wasn't conveying. That sort of who I think I felt like on the inside honestly and and what. I thought that I wanted from my ice cream maker. You know the other thing was that it scream my first day scream shop. I thought that I could be this ice cream artiste and like everybody would be so excited about whatever. I was doing today that they would. Just you know. Come down and figure and stand in line and you know what's the. Great Jenny have today and I was really thinking more like an artist or a wannabe artist. So I quit art school to make ice cream then and when I got to Jenny's in two thousand into when I open Jenny's I I took all emphasis off of me on purpose. I had learned the lesson that no one comes to a business for whatever I'm making today. I don't go to businesses for that. I go to a business for what I had the last time I was there. Not for some new thing. I might change my mind when I get there. And so once I learned that I knew that I had to create this signature line that everybody knew about. And that was like credible in the middle of the night and you had to have it the next day and then I could play around with other stuff and then those could move onto the signature list if they were good enough if people loved them enough and so that was part of that. Take the emphasis off me. Ron Customers still add my passion to this but not make it about me anymore. Make it about other people and I knew what people love because they knew what they loved it. Scream when Miami. I shop but I didn't always have that so that constant disappointment is not a very good way to run a business. Do you do sort of agree with me? This idea of authenticity is being complicated. Because you know we get is be your yourself your authentic self and not. All of us know how to do that or what that actually means. Yeah it is. It's a complex thing right now especially when you talk about companies and brands building authenticity and starting with into though. Because what does that actually mean? That's something that you can't make you have to do. And it takes a long time and I think that so many times for me anyway often to city. It's a trust for yourself. And it's not trusting that you'll never make mistakes as trusting that you will but you'll get yourself out of trouble and I think the authenticity almost from that place of trust for yourself. You know because the people in the company that we find the most authentic are the ones that are making mistakes sometimes or that are trying things that are pushing themselves so I want to own a sort of a shift gears. A little bit and ask you about perfectionism because for those who know about your company in about you. You're a perfectionist. I mean you obsess over ice cream. In a way that few people obsess over any products right. I mean we start with what the cows eat and that every year. Our ice cream recipes change. I mean right. Now we're talking about extended hold times for pasteurization and how that will impact stability. We don't use stabilizes modifiers corn Syrup high-fructose Corn Zip and a whole bunch of other ingredients. That are very typical and ice cream or even a yolks. But we figured out that that that there's various ways to make milk proteins. Act that way and it's really fun and it's extremely delicious but it's all still an experiment and it's a big challenge. I think it's one of the reasons that twenty four years in. I'm still extremely excited about what we can do this year. And what we're going to try this year is going to impact what we're GONNA DO. Next year started to interrupt. I can get like really excited about this. I know me too cheap because I've noticed that there are no egg yolks. Oh the sort of I guess unless you want it to be unless you want there to be lake an Eggnog or something like that but I mean even like the peaches you buy for the Peach Cobbler or the cherries you use for the goat cheese you source it in an obsessive way. The cows are raised on well. And we're patient so for me. I always serve the people and so it starts building a relationship with a with a grower or producer and then we can work out quality together because we know that that's the way I mean. That's how you get the best stuff so sometimes it can take years to figure out how you know which. Which kind of strawberries grow in Ohio? And how can we extend that season by a few weeks so we have time to process them all as they come in? There's all sorts of cool stuff that you can do. But you really have to have a good relationship with your farmers and growers and your producers like Whiskey. You know there's too much alcohol and the whiskey. We couldn't add enough to ice cream. You know and still abide by the law. So we work with our whiskey distiller to create a lower alcohol whisky so we can add a Lotta whiskey to those kinds of things. All are based on relationships. I mean but with that level of obsessive nece right. You're paying a premium for really high quality products. Also means that your ice cream's more expensive pine of Jennings's expensive compared to pine another brand right. It's a very dense. There's a lot of ice cream. It's packed.

Jenny San Francisco Seattle soundgarden Benaroya Hall Shins Sydney Goldstein Theater Ken Grossman Npr America Sierra Nevada brewing United States founder Columbus Ohio Bauer Jennings Ron Customers Cherry Miami Ohio
"america sierra nevada brewing company" Discussed on KGO 810

KGO 810

01:59 min | 2 years ago

"america sierra nevada brewing company" Discussed on KGO 810

"Colorado leading california is the golden bear's football network from layer field when you're looking for a bank you usually had the choice to make flip the coin you wanna think tank with the latest technology or do you go local for the personal service heads or tails what's it going to be but what if you could have bulls ever since bank of the last partnered with bnp parabak we think given customers are seeing personal service there you still we've just enhanced innovation and our ability help you achieve your goals heads you win tails slim you went on that one to visit a branch of bank of the west dot com to see how good things happen when your local bank goes dick bank of the west the bank for a changing world sierra nevada brewing co anthony has been revolutionizing american craft beer since 1980 founder kim grossman started in a garage with just a few thousand dollars and some used deary equipment today can in his family still alone one hundred percent of the company and sierra nevada has become one of the most awardwinning craft breweries in america sierra nevada brewing company family owned and operated and argued over since 1980 learn more at sierra nevada dot com no matter what construction industrials overreach vac project you take gone kirk rentals has the equipment tools the in solutions expertise you need to get it done like area less specialty thompson compressors power solutions portable storage containers were a wide range of broke contractor tools kirk grintale snakes handling any project smell a whole lot easier calls quintals today at eight eight eight seven seven seven twenty seven hundred visit hurt rentals i come forward download our new mobile app adults are totally like experts the took like epicenter child who went candy for dinner that i've got a few grown up now so escorted 2017 honda each rv got an amazing deal site each are adopted the features like about them kim class the i detect engine is fear he has been so when i arrive you never had it made might.

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