20 Episode results for "Amazon Bestseller"

BM237: How to Best Promote Your Expertise and Sell Books

Book Marketing Mentors

32:08 min | 2 months ago

BM237: How to Best Promote Your Expertise and Sell Books

"If, you're an author or plan to be one get excited because this podcast is for you book marketing mentors is the only podcast dedicated to helping you successfully market and sell your book. If you're ready for empowering conversations with successful marketing Mavens, then grab a coffee or tea and listening to your host international bestselling author Susan Freedman. Well come to book marketing Mentos the Wiki podcast where you learn proven strategies, tools, ideas, and tips from the masters every week introduce you to a marketing monster who will share their expertise to help you market and Selma books. Today my special guest is known as the Book Shepherd Dr. Juliette Riles is an advocate for authors and our strategic book marketing expert as the author of thirty seven books that have collectively sold in excess of a million copies. She excels in creating strategies for authors to connect. With that audiences to promote their expertise and sell books. Judith wouldn't absolute pleasure to welcome you back to the show and thank you for being this week's guest expert and mentor will. It's my pleasure to be back once again, Susan we're ready. Well, I had to look out where you were lost on the show and it was the twenty sixth episode which was over four years ago, and we are now up to over two hundred episodes. It's like, wow, I couldn't believe how long has it been? Judith, we both were with hundreds of all the Senate has one version or fear that. So many of them have it's about marketing that book let's dig deeper into wide. Think that is, why do you think authors block the whole idea of marketing? When one side of that is that? They would just rather be writing Susan leave me alone I wanna be writing, and that's what my art is. What they fail to realize is that writing is only ten percent of the book. It's really marketing, and that's where you have this ridge sometimes a chasm that develops that they fall into and they don't know how to get out of. I know just recently that I've got a couple of wonder children's authors who have wonderful wonderful books and they're doing nothing because they think because of the Handm make they can't do nothing, which is absolutely nonsense. There is so much bacon. Do reaching out to book clubs to MOM's groups to in home to libraries online even bookstores and saying I would love to do a book reading or your patrons, your clients, your audience I'm available whether it's zoom or skype or whatever methodology WANNA use. The, kids love it. They'RE GONNA go to MOM Sane I want that book. And they don't do it. It makes me Kuku actually when I see some of that because there is so much you can do. Online ov wine in person to promote their books. But it's sometimes maybe just the old fear factor. What if nobody likes me or what if someone objects to that kind of thing and my response is get over that if you think everyone's GonNa, love you you are in newland. They won't. I was just thinking about one of the interviews that I had with a gentleman who talked about the statistics of book sales, and in fact, now during this period and people of reading more than ever before interestingly enough especially in the nonfiction area with regard to light careers and you mentioned children's books, children's books I mean kids are at home now they want to be read. Want to read I mean what an opportunity for people to really get into people's homes and the whole idea of reading the book creating I love it. My daughter wants me to just get on zoom just to do reading with my grandkids. Yeah. Why no I think that's a great idea and the other side of that is that I'm GONNA DO A. Whole box set man I'm going to put it together in this next week actually Susan of all my publishing books because this is a great time to write to the people who have an idea that's just bursting to get out or any of our listeners here who have a product or a business or an expertise which they all do at one of those things. And that they want to use it as what we call a lead generator. Well, why not put together a small book? Small is the new short in small is the new black. Now, these big hunky six by nine reduc and Batta intimate by seven book that they can just suck into someplace all those nuggets that they're carrying around with them. Let's get that out and but make it look really good. So it's slick and it roller lure in your potential audience in put that together and I know what I'm going to be doing is I'M GONNA BE TAKING I've written by related publishing books so far I'm working on the next one, which is guess what Susan on marketing I'm GonNa take the five of them and even though they're different sizes three of them were five by seven one of them seven might ten in one of them is for by six like all my book quotes for snappy says he salty I'm GonNa take them but I'm gonNA. Mock up and look like it's a box set for the visual display to push out and offer them at a super duper price to get going and celebrities the summer. Those things that you can do and that's not difficult I don't need. To protect together. And it's doable. It's all doable and I like the fact that you said small is the new big thing as it absolutely is an I remember that tips people love tips. Is Sold. Books on tips than anything else on. You can put together, just take a book that you have now and just pick out all the tips that you have in them. They must be hundreds and just published those as you said in the Nice format that it looks classy non the people would want to own APPS I love that idea there's so much. You can do with what we call tiny content where you could take just. What you're doing list about ear listeners who would be blogging, which I'm hoping they are but who are blogging, but he at their ideas and thoughts looked, why don't you go and look at the last four years of blogs Savin blogging for four years some of us like you and me have been doing it longer make those together hit him into categories right up a new entry to introduce it repackage the whole thing and one law. You have a new product. Yeah. I think we over think this fall too much as like oh I what to write well Ghia let's do a variation theme. Why not exactly and I love getting new ideas I, Love Joey new ideas and I love sharing them with people when I come across a new tool that I think is just cast the owl, all my Gosh I blasted out. Oh we can get so excited about small things are know. Judith I know is that you have certain ideas about the whole Amazon bestseller status. I love to hear your ideas because I've got some very controversial ones myself. Oh, there's a lot of controversy about that and first of all I'm GONNA give Kudo to Amazon if it wasn't for Amazon. Publishers wouldn't have a platform I'm just GONNA say that out front going to support it. Now, some of their practices, some of their changes and caused these as they become this gorilla I don't totally support I got involved with Amazon early on on their old advantage platform which has been so great can get any new book out in a day ready to pre by other people don't have that. Because it's not available to them right now. Hopefully, they'll bring it back. The Amazon Bestseller status that as Susan A self-confessed recovered New York publishing SNOB. Let me start there that I believe that only legitimate authors republished through new. York, which is utter nonsense that was my belief until two thousand when I, did the crossover and when I went over the bridge was when when my clients who I was speaking for. Wanted me to contact my publisher to see if I could arrange discount because they wanted to get a few books and a few books doesn't mean very many books book they were interested I had just taken back the right sub and I had bought the remaining inventory which amounted to sixty five will a few seems to me to be less than sixty five they wanted fifteen hundred and it propelled me into becoming publisher. I understood the mechanics I didn't really understand the PNL the business side of it and by Gosh I learned it and I have never looked back. So that brings it into the best seller status that there are bestseller snobs out there who think that the only legitimate list is New York Times bestseller lists or the USA Today or the Wall Street Journal or the Business Week or bell in. That kind of thing that is also nonsense or this snobbery side of course, being on the New York Times selling West that you know what Susan I have sold more books between my collective sales, which exceeds the million copies of books sold and paid for then most New York Times bestseller authors. Once you cross over that idea you're open to other things Amazon still sells the majority of books The consumer the VOI- year who uses Amazon as a search engine when they are going in and they put in the box, what's the best books on dysfunctional relationships? For example in if you got that in your categories in your search words by Golly you just might up. That they're looking in facie anything that says that number one, you've got a goodly number of reviews like more than six and you immediately WANNA put in. This is to all of you out there listening who have achieved any recognition any book awards, which is a whole `nother topic book, Award Susan. But. Who have achieved wards or they have achieved a bestseller status you put that in your headline on top of your number one bestseller whatever. You know those Voyeur is who are searching for the best book that are going to help them with their dysfunctional relationship. That's the Lur you might hook them and get the by but I think that man I have done bestseller campaigns just because I work with clients on them and there are strategies to do it successfully that it's just not a one hour pony I mean people say they just poop poop comes from well, anyone can grab it for an hour. We'll still take some work, but I'm talking about okay really trying to build a position that you stay out in their eyes or a period of time. For example, I just did a fiction book that an author of my. When I say of mine is under my the Book Shepherd Services and that we wrote up all the social media, we created wonderful posters to support it. We pulled lines from the that were little catchy. And that kind of thing, and we only bought one AD. We didn't do facebook Raden into Google. It didn't even do the Amazon ads we use the bargain book, see format and dark books dot com where you can place you know you can do an e book and we were doing it e-book run to launch her e book. We priced it at ninety nine cents for three days. And we owned number one and every category that she was listed on Amazon for three days twenty four hours during those three days. Number One. Okay. Bad. Has Some cloud to it that has some influence to it. Kind of thing that I think that you WANNA do. So what we did is then we went and grabbed Amazon's best seller little seal and we slapped it on the cover and we uploaded a new cover on the book, and now when people are looking at books and her cover comes up, it has number one Amazon best-seller. Does it help sell books afterwards. Absolutely. Eight you going to have a strategy and it's not just for that quick second that it becomes a Masala then I'm absolutely in agreement. But as I say, quick second claim to fame and then he expect the fame and fortune all of a sudden to come pouring in when that doesn't happen it's like what went wrong. But then that reverts back to what we started with. The whole book marketing is like you've gotta be doing something more than just getting on that bestseller list because that's not GonNa, do diddly squat for you. That's all it is. The pay bet says, your EGO is talking here. It's like I WANNA get my book in a bookstore. That's the other one s the other counterpart Susan that Oh oh yeah. I Want Barnes inaugural book I want books to million carry my book I want my local independent carrier book. Well, that's great. But what they want you to do is hustle bats into their doors to buy the book and that's where the author's fall down. They don't realize that's part of the contract. Well and that too with Amazon and so many choices say well, I'm biscuit posted on Amazon cinema can wait to the sales to pour in and again when they don't very disappointed because you know as well as I am zones, just a shop window and you've got to bring people to the shop window to buy. While that's why I you know I refer people that they've now decided to embrace the the. DNA Stupino gene. So. That, you know this is work. So to do like what I was talking about either private coaching group, I do on Friday mornings and I went through the twenty one steps. That I went through to set it up and going back to the Amazon bestseller status. It's not something you decide. Okay. So today's Monday. Tuesday. I'm going to run a bestseller campaign. No there is a lot of planning or this is marketing no legitimate marketing campaign. No successful marketing campaign happens overnight. Is something that takes setup it takes planning it takes strategies that goes through, and so you make sure that you have all your little nuggets set up in its for example I'm we have another one that we're going to be doing over Labor Day weekend for client we've already set up all the new categories, which is also another trip to understand Susan for marketing on Amazon that set up a ten categories. A lot of people don't realize you can have ten drill down categories on Amazon they usually just show too. But if someone going back at dysfunctional relationship phrase I use if someone is looking for actional relationships and I've got something that will trail down in a long. A long tail description that dysfunctional comes up relationships come up, it may be the bill winner for us. And bring it up and all of a sudden she is going to own that category but we grew Labor Day. We've already set up all the categories we've already bought. The one had that we want. We've already notified Amazon in the category did knock down the price lower price for those three days. That's all done all social media push outs of. Already. been written. The posters are now being made up that we do and we'll be ready to go at least a week before the event and then what the virtual assistant does is just schedule them all and we don't have to think about it. The author actually doesn't have to do anything but all the backwards done as you do that rolling out. Absolutely brilliant because he say, I mean Labor Day, what are we several weeks stole from Labor Day but you have to be thinking about this well in advance and as you said, this strategy, the planning that needs to go into it or he going to do, and then even once you've done it, what's the follow up after that? Is We started our conversation in. Oh I'm thinking about life got five. I mentioned I. had five publishing related books I'm going to bundle together. The retail value is one, hundred, thirty, three dollars I'M GONNA put that mouth probably at seventy dollars that's almost a fifty percent discount but the keen is they've got to go to my website to pick it up they can't do. It's ram his on and we'll have to sort together but you know I'm already noodling it pushy new out I've got thousands on my email this a got massive social media Moxy in my DNA I, suspect that we could get at least a hundred sales. Well, that were going up one hundred sales at sixty, five, hundred dollars or seven thousand dollars. Let's say that's worth. Several hours of my time to put that together. In this age now hope virtual everything. What about the whole idea of pushing your book out virtually what are your thoughts on that creating maybe a virtual campaign? Why not? Of course she should be. Social media is already there. It's called the town hall of online marketing, which you have to do though is understand what hashtags worked for you. If there's anything going on to, for example, I would say is there any special has ties for Labor Day if I was going to do it I'm going to do this before. So I would do Kobe I would make sure I would have had coveted. And would also for my book I'm just talking about my book right now because people are going to stay there as it would be publishing authors and Books and Book Marketing and other success, those kind of hashtags would be using am writing is another popular Hashtag. I would be using those and it in. Now I'm gonNA bring the possibility of millions millions. Susan of is seeing what we're doing now I'm just not posting one time a day on twitter I will be posting eight times A. Day on twitter but I, would have such a variable different types of posts that I create that the twitter God's won't get upset I will post maybe three times I'm at certain words I'll put on pinterest and instagram and all that Dan and that kind of thing. I. Will Find Them that would be for those particular platforms that would be going into play, but it's really about how to publish successfully how to avoid the most common screw ups and I would probably use screw ups. Mistakes that a Newbie authors make and I would play around with that a little bit and do the push out to bring in as much traffic as you can, and then I would just create a page on our website that people could go to and just click and it just going to be all the bundles are going to be the separate ones it's going to be the whole show. On that and we'll have shipping included in that and Woah, the more simple you do it the better. But for pushing out I'll be doing that exclusively online I'll do it to my mailing lists to or individuals. When of the things that anyone who has a book right now in hand, they should be going to the Google as I call it the Google. And put in book clubs for Mystery Clubs for Business Book Clubs for Blah Blah. Blah. And see what comes up and you could reach. Individuals. Pack. Your pitch. I. Want You to have a written pitch very short or you could even add in an audio to it. Do that an offer to do a special program you'll wave you're speaking they. I don't care if you have one or not. You'RE GONNA. Have One now wave your speaking fee and the only requirement is that everybody in the club has bought the book and you will be available to discuss it to read from it to whatever you WanNa do to do a mini workshop for them that there's an interest. That's one thing that I would be doing very very quickly and the other thing is also that you WanNa do here's a website pro blogger lists Pro Blogger list spat com that you can go in find bloggers that her like minded or you're seeing your expertise and offered to do something in their blogs for them or used to be a few years ago this happening that was going around virtual blog tourists. They never were that effective Susan her a variety of reasons because most of us are not on line when the live log is going on, which you do though is offered to write a guest blog for that and push that out that way that people do read blogs. As you know I, don't know how you read that. I read it all times hours when I picked up on something. X. One way to do that, and again as we talked earlier for children books that you could easily rollout tour with all. Bombs of preschoolers, home schooling. Those kinds of things would probably do tap dances have you with them. These are amazing ideas listeners. I, hope that you're writing down furiously. If not when you get the episode, you GonNa have to listen to it several times in order to take down everything that jude it's been talking about you talked about screw up studio. Let's hit screw ups because. Listeners love to learn about mistakes and obviously how to avoid them. Number. One everybody's GonNa Make Them I. don't care how sophisticated your out smart you are how many times you've been to the publishing circuit make mistakes. Yours truly is included in that. The most common Larkana like the seven deadly sin type of things is that you think that your your own self editor will that's free called the draft but you need to get someone's eyeballs who this is what they do. You need an editor in play. An editor who has skills in your area of expertise that fiction editors founder, very different nonfiction relate. I think designers are in play that if you look at how book sales happen. Your cover is like the lighthouse and the beacon is going around is a top Susan I've got my finger going around in circles I say that come to me come to be. And bring him in, but it's the back cover copy. That hooks and you better have someone who really writes good back cover marketing related copy. Not just tell tell but marketing related copywriting scaled back cover. So in a book, the cover is three to five seconds maybe seven at the Max that's all you get better be hot. The back cover is anywhere from twenty to fifty seconds where they mole over it, and what they do is they scan the interior of the book is we have hoppy of it looked like to see is is appealing they often maybe we'll read a little bit of that first page or two before that decisions. That's how books are sold designers. I. Think are so so essential in the play title is important. What I want to say to our listeners is when you're working your title if you have funky words or odd bod words that you weren't quite know what this book is about. Fiction authors, they have all kinds of different things so they can get away with murder. US, nonfiction people cannot. You WanNa have catchy short is better for the main title, your subtitle understand what your subtitle is. The magnet could be the title could be exact for example, huge big Zap Inc. so what am I going to get zapped on The subtitle is the reveal your subtitle on a book cover your cover title is the promise of what's in between the covers. which you can deliver which you're gonNA solve with the solution is and if de will get that, you will take a lot of daggers out of you. Can say that it will just mean a huge amount of difference another big sin a big mistake as you don't market which we have been kissing on Susan, your show is all about you got a market market market the question always comes. So when does this bloody marketing gotTA stop. Win You WANNA stop selling books. Okay that simple. We have that you're absolutely right. It's just like, yeah. When does this marketing stuff stop? When you want to stop sowing a book about. It just goes hand in hand. If our listeners wanted to find out more about your services and about you and get on your list. How can they do that? You've got my name Judith Riles B. R. I L. E. S.. So you can number one email me judith had brawls dot com. You can go to my main website which has oodles of information the Book Shepherd Dot Com make sure you suppose shepherd right S. h. e. p. h. e. R. D. Dot. com right now there is a the ultimate cheat sheet or how to work with a podcast like you Susan out to touch base with them how to get in contact with him how to yourself, how to present yourself that kind of thing that is the what we call it opt in on your website it's right on the homepage and it is a lur. Okay this is. Marketing again, it's a lure and you have to put in your name and your email, and then you and I come pen pals. You will download it and get all the goodies from that, and that's a treaty, the Book Shepherd, dot com, or just email me directly or you can even call me and if I am not working with the client directly, I actually will answer my phone three, oh, three, eight, five, two, two, zero, seven, I, am on mountain time usually after Oh five, thirty my time I just say that's it because I'm one of these people who has been working since three thirty or four in the morning and it's funny because I remember going to a seminar once. The facilitator handed out you know shared his phone number and people were absolutely horrified that they will do that and he said you'll be surprised how people were like, Oh yes. I must call this person but actually never have the guts to do it if you get one or two phone calls that'll be great. I had actually on my website, my phone number all over the place. One last tip of give you two is please look at my contact page because it literally says on the contact if you are an impatient person, here's by phone number call me if you WANNA. Snail. Mail here is my address mailing. He if you wanna just email me here it is. If you just want to contact via facebook data, here's how to do that. I think one of the big mistakes that people make in marketing is they decide to become visible it's not an option. Out there. It's interesting that you should say that and I love all these different options, the people of God if you're impatient yeah, you can get hold of me instantly. So that's fabulous. Okay Judith I know you've shed so much information but I'm just GONNA squeeze one little nugget more out of you. You leave our listeners with a Golden I get what would that be? Failure is not fatal. You will make these mistakes we kissed on a couple of them. It's part of the journey it actually will make you stronger it will make you better. It will make you more powerful in the process. So don't be afraid to stick your neck and if you tried to be perfect The only thing in my opinion that is perfect is a snowflake and everyone is different. If you try to go to the perfection round, you will set yourself up to fall down. And being one of those people who went that route for awhile I absolutely concur with that. So Judith, you have been amazing listeners you've been treated to a treasure trove of gems please use them well, go and check Judas Information, out. Also, look could have process because that in and of itself is a marketing lesson. Thank you and thank you all for taking time out of your precious day to listen to the interview and I sincerely hope that it sparked some ideas you can use to sell mokes his wishing you much book marketing. Success. The time is now to take action and finally build your book selling empire and the great news is that Susan. Is here to help you visit Book Marketing Mentor Dot Com sign up for a free fifteen minute book marketing strategy session with Susan. She'll help you discover your first steps to marketing and selling your book only those who take action or rewarded. So Visit Book Marketing Mentor Dot Com, and we'll see you again next week.

Award Susan Amazon Judith Riles B. R. I L. E. S Book Marketing Susan Freedman Book Shepherd Services facebook Amazon Bestseller Google New York Times Dr. Juliette Riles York Senate publisher Susan A New York newland Batta
Dinner Seminar Campaigns for Lead Generation

Accelerate Your Business Growth

34:00 min | 11 months ago

Dinner Seminar Campaigns for Lead Generation

"In welcome welcome to accelerate your business growth with your host Diane. HELBIG DIANA'S A leading Small Business Development and leadership coach author and speaker who is passionate about sharing valuable ideas tips and techniques with business professionals worldwide. Diane brings you the world's experts and gurus in all things business whether it's sales structure social media planning or plateauing wing guests bring their expertise and energy to each episode. When growing your business is your focus accelerate your business growth is the the show to listen to got a topic or guests suggestion? Let Diane No. The goal is to make sure you have the information you need to move. Move Your Business forward. Thanks for joining us. Settle in and enjoy. Hi everybody thank you so much for joining me. Today's podcast is sponsored answered by audible Dot Com audible DOT COM is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book. When you sign up for a thirty day free trial at audible trial dot com slash business growth accelerate? Your business grows. PODCAST continues to enjoy inclusion on list of the best podcast. Listen to for a small business owners entrepreneurship sales leadership ship All all all things business And that is really due to the wonderful. Guess who. I've had the honor of speaking with over the years. These are folks who have expertise in particular areas of business and they join me to have a conversation where they share that expertise with all of you that way you can get the information you need. Put it to work in your business so that you can be more successful and happier. Today is no no different. My guest today is Riley Make Riley spent years working in sales and although he was successful at it he was selling things he wasn't excited about so he founded the social dynamic selling system a thriving company that has generated over eighty million dollars in the past eight years. His passion is to teach business owners. How they they too can obtain predictable sustainable and scalable income primarily through dinner seminar marketing? Thanks so much for joining me today. Riley highlight happy to be here. This'll be fun absolutely. I'm thrilled to have you here and the first thing that I would like to ask you is. Would you please explain what social dynamics selling as you bet happy to do that. I get that question a lot actually make reference my company in Social Dynamics selling At the core is what you had mentioned it is. It is selling through dinner presentations dinner seminars. So we we invite people out for a free steak dinner typically chicken or whatever the the menu is for that evening and we presentation on a particular product actor service on establishing that that person as authoritative figure within their industry in rid the real point of the goal with an then you event that we do is to get our audience to to know like and trust us As as you know people people do business with those that they can trust in so Try to create an environment within a creed that social dynamic environment within a group setting that allows the customer the potential essential customer to feel comfortable in in good about taking the next step or or allowing us to ask for that potential sale interesting. Okay though why. Why do you think that works so well? Well there's a number of reasons why Part of the reason I I even started. This company was as you'd mentioned. I've been in sales for most of my life but I was always used to selling one one on one and Which is Great I? I love being commission based in kind of in control of my own income so to say but I still. I quickly realized sized I was still. My income was ultimately capped by the amount of time in a day and no I can only do so many presentations dependent upon how long those took in so I totally bought into the fact that you know I I am. I earn what I'm worth. I control my destiny in that standpoint. But I'm the only way I can earn more was to sell higher ticket products items until I was really introduced to this concept of selling one too many EH versus one on one and I think part of the reason it works so well as it allows us to as sales sales reps are entrepreneurs business owners because it allows us to you know not only a get a group of people together but allows us to leverage our time and our income that were were investing to our marketing efforts. I'm in if I can do. Presentations to groups of people making people feel comfortable because we always host these events in kind of a neutral atmosphere atmosphere or environment that they're going to be comfortable in versus having to come into the place of business or having that Sales Rep. Come into the home in kind of that. We're we're taking down that intimidating factor in in addition you know the law. Reciprocity always comes into play as well. We're inviting them out for an hour hour of their time or depend upon how the link to the presentation I guess and in. We're buying them a nice meal and in return they're gonNA sit there and listen to us. He had dubbed in awfully. Do a a hey dynamic enough job or a good enough presentation. We've entice them enough. We get them to. Hopefully you know. Take that next step in the buying process. This is so interesting. So I WanNa ask you so does. Is it working any industry like do you think anyone in any industry could do this or is it. Is it worked better in certain industries. I think it works. It's better in it. Depends on the product or service. I guess I mean the concept of getting a group of people together to get them to know like entrust you could say that's GonNa work for any industry. Of course however there is a is does take money to to host these events and I would wanNA make sure you can regardless of your product or service or you're offering. I just WanNa make sure that there is a high enough margin in there to make this a sustainable form of marketing. It if you're selling a forty eight dollar widget with no additional upside or no additional lifetime value you to that client or that customer than I would be the first to tell you that. This probably isn't going to be the best route to go because you would have to sell a lot of these a a Lotta those items in order to make a proper. Roi On campaign in. So I always wanted. We always start with the end in mind with with our clients or customers years in which were or teaching how to use this form of marketing. IS WE WANNA make sure you know who is your ideal client. Who Your True Avatar in? They kind of back back into it to figure out what your existing customer acquisition cost is now. Do you have that lifetime value to a customer or is it one bite at the apple full on and then we'd want to come back into it in determine if this is a good program for you or not because this isn't something you know any of our clients that we take on. We always consider this a long term relationship. And that's kind of that. You mentioned that predictable sustainable and scalable selling system. I think that's that's really what we've been able to to develop here or in perfect over. The last decade was having this be within within any company. This could be their Seoul marketing efforts. If if that was something they wished right okay so so talk some more about what you mean by predictable predictable sustainable and scalable. Yeah well when I started out I was used to selling one on one like I had mentioned. We were either buying leads. We're cold colleen. We were door knocking in any sales. You know done that they. I know that's not always the funnest thing but it's it is a struggle you make you make the sale and then okay now what you've got to go find the next one and it was just that constant feast and Feast or famine type of lifestyle that I was used to and you rode the is and you know. Try Not to dwell on the lows but you just continued to plug away just knowing that the numbers were were GonNa work out in as much as I love that the thrill of the hunt and everything. There is still this that unpredictability where it's never know where your neck sailors coming from. If you're buying leads you mean you end twelve other people probably bought the same lead you know so it. It was always just that you know the constant rush in stress of not trying to make that next sale and so when we talk about a predictable and sustainable double selling system on a weekly basis right now we we host anywhere between probably fifty one hundred events every single week throughout the country for our clients and most of them are doing that. Every single week. in so what I mean by that. Just tell you a recent example. We had at a solar company in Florida that we're we're hosting events for and You know their their goal running events for them on a weekly basis. They're doing in presentations asking for the appointment to to actually meet with them. One on one to close deals in in the they came to us and said okay. Great we've really been able to do you know create a a a great selling system here in the state of Florida but we would like to move up to the Carolinas but we have no brand recognition. We don't Oh have any customers up there. Can you and you help us to scale in absolutely. That's one of the best things that we do is for anybody. That's looking to grow or a Expand into new markets where they don't have any brand recognition or awareness at all we. We ended up a filling events in a town down in South Carolina for them in which they simply had to fly in do their presentation in ads for the appointments. In ultimately they close deals without ever having a brick and mortar business Or having to take on that that huge upfront capital expense danced to develop a brand in that awareness into an area so when we talk about predictability. It's I can do that every single week in in multiple markets throughout the country tree In because I'm doing it every week. It's a sustainable format In the scale ability is that you can throw a dart at a map and I have you know within reason. We'll be able to find an area to hosted event in to get invitations out in have you you know doing your presentation within that that area within a month you know five or six weeks or so that's fascinating. It feels like there's When talking about that I kept getting independent? There's an art to dealing this phrase a method a process that absolutely. Yeah that I mean that's early early on. I didn't. I didn't realize that was necessary. You know I didn't realize that you could You know the data. That's out there on who I want to invite to my events it it was just like Self addressing envelopes mailing out postcards in hoping I get some calls and at just over the decade of doing this. I realize set you know we can get extremely specific with who we would even be inviting to our events and so that's what I mentioned. We always start with the end in mind. We WanNa know who your true customer is or who that true client is in some some business owners are sales sales reps. have no clue they are. They're trying to sell to anybody and everybody but for those that have been doing it long enough. They usually have a pretty good idea of who their ideal client is and it could be you know when five foot eight and under Between the ages of thirty and sixty or you know a certain household incomes and and so we can get really really specific on who we're going to Invite to our events. And that's when we crafter invitation in develop the message that we want to come across disorder we have continuity throughout all of our events which overall it helps the whole process of getting them to know like entrust do you as that of thority figure within within your specific industry is an art. It's it's been a a a fun ride over the last decade or so but when I first started out it was just me trying to figure it out. It was very expensive in the beginning. But you know I was able to make sales and make money as I was figuring it out and I think that that you know everything that I had to go through the first few years early on I made a lot of mistakes but through those mistakes of any to figure out how to really put together a you know. It's a machine that we've got put together here right now. Yeah it it and it feels like as long as you've got it that way then and then that's part of what works with that Yup absolutely. Yeah Yeah Yeah so If someone I don't WanNa ask this question So here's how to ask this question so it feels to me like The company that's going to be doing the seminar seminar. You know Have they have to have someone who a has expertise in a certain area of what they do and is able to get in front of a even a small room of people and share that information in a way that builds that trust. So do you find and That that most companies have that they just haven't known how to had a focus that that energy or would say so. Well I think back to how how this all kind of came about and it was what I very first started. I didn't have a product. I didn't have anything to really offer. I just became aware of this concept. Theft of selling one too many in it took me a while to figure out. Like what could I sell using this format in usually people have an idea or a product or service service and then they just don't know how to sell it or how to take it to that. I was Kinda opposite but I've always been a firm believer that you it's he who controls the customer controls. Everything in every is even starting out when I was selling products It was like I didn't really it wasn't like I was excited about the product but I was excited about what's to be able to provide an income in a lifestyle for my family on. That's always been my my goal in motivation. Shen and I thought about the early on left for started doing these dinner seminars. And few years into it it was I just had made a decent amount of money doing this. And we've lived a great comfortable life And I came home on a on a Wednesday night and I just had this again. It was another pretty successful sales sales week. But I just had like this this pit kind of within my stomach just this feeling of unfulfillment in in. That's what I I realize. Is that you know. I wasn't selling zero passion for the products that I was selling But my passion was was people and I love being around people and you know supporting reporting them in in the coaching them consulting on a sale side of thing and so I really thought back to before I even done dinner seminars in that feast and famine kind of lifestyle that I lived of always constantly fought trying to hustle and find the next sale in. I thought man. There's there's gotta be business owners out there entrepreneurs or sales reps that were just like me in that in that time period but maybe have a passion passion for their product or a passion for their idea. They just don't want to reach the masses and I thought man maybe I could team up with companies like that in help because I quickly realize if you build it. They do not come. You've got to have to go get them. You know the best product in the world of nobody. Nobody knows about it. It isn't GonNa do any good in so a bats I'd just. I grabbed a pen that night. It was funny at my wife and daughter already sleep and I just started to right like our entire system of what I had learned over the last few years of of how to set up campaigns marketing campaigns how to how to fill the rooms how to set up the room for the best form of a presentation. How do the timing of wind half salads when to have dinner? Do you have dessert on my started right out the scripts of how we take our phone calls of people. RSVP N- in how I design my presentations in A rope for hours and hours and hours in that is now what we know as the social dynamic selling system and that's really when I pivoted in my career from selling my own products and services to teaching others how to do it in. That's that was kind of the early stages news of the social dynamic selling system in where we where we focus our efforts on now is teaching others how to sell using dinner seminar marketing interesting. This is so fascinating. I'm GonNa take a quick sponsor break and then I have some more questions for you. Accelerate your business grows. PODCAST is happy to be sponsored by audible DOT COM AUDIBLE DOT COM is a leading provider of spoken digital audio entertainment and information. They have over one hundred and fifty the southbound titles to choose from and you can listen to them on any device including whatever. You're hearing us on right now if you sign up link which is audible. Trial Dot Com. I'm fresh business growth. You get one free audiobook and a one-month trial of the service. Some examples have books you can listen to on audible. Dot Com are two brain business business. Two Point Oh by Chris. Cooper and strategy man versus the Anti Strategy Squad by rich Horwath so visit audible trial L. Dot com slash business growth explore the books that are of interest to you and receive one free audiobook when you sign up for the trial today. We're speaking with Riley Meek about using using dinner seminar marketing for Lead Generation. Okay so I before I before four we took the break I said something about. It seemed like there was an art to it But I am curious how it is is like a science sure. Yeah I think there's art and science to to lots lots of different things I guess you know Ci- of it is really what we've perfected when I've mentioned this is a Well Oiled Machine Sheen What we've really perfected is leading up to the actual campaigns? We wouldn't anytime we would engage with a client. Yeah we can handle literally everything from filling the room to You know ten steps before that of identifying who your true client Avatar is we really want to focus on that and peel back. The onion in figure out who that true customer is because from there then we can help to a designer. Our invitation craft that message and allow that to be have that continuity throughout the whole process leading up to the actual presentation tation. And I think that's important because you know in the presentation we we can fill the events and you know. Have you have twenty thirty thirty forty people in the room. Whatever that ideal number is but you know at that point where we've done our job and now it's your I call it? It's your the ring. It's it's your circus. And you're the ringleader at that point like you're gonna be able to you know. Speak well enough to have a dynamic personality personality to get them to make that buying decision you know whether that be yes or no. That's fine but we just we want to be able to people on that emotional journey To come to that realization. Sation that you are the authoritative figure in your industry that if you know if this is a good product or service for them that it makes sense for them to to do business with you and so we always we get into the real meat of it where sales position everybody talks about wanting to you know. L. Sell the benefits of that product. But we go even in deep much deeper than that and and getting to the benefits of the benefits in being able to speak. Speak to when you're speaking to a group of people being able to speak to the subconscious to get them to make that that buying decision or ultimately at least take that next step to do to allow you to ask for the sale of present price or whatever the case is so there's definitely a science involves throughout that entire hire process up until we get them to make that decision and then from there. You know the presentation side side of things is definitely worth the art art aspect will come into it and you know how well of a presenter or closer that sales rep actually as soon the presentation and which is definitely something that I did not. I was not good at when I started. I darn near flunked. My speech class in in high school. So my my my my teacher Mr Vondra I think would be pretty impressed with me now. Being able to get up and speak yeah. That's so great. So why do you think this concept doesn't get enough recognition. I I don't know I feel like the only people I know. Who Do this? Kind of thing. Our financial advisers. Yeah what do you think is going on. Yeah I I think they were kind of the originals to take this concept in the events every week for financial advisers. Stop the country as well But I think what we've done is we. We've been able to make this a kind of a universal model that works so well in numerous different industries. Aw whether it's You know the the medical industry whether it's cosmetic dental the home remodeling Investment Clubs Travel Clubs We've we've worked with in all of those different industries are business opportunities And I think that the main reason this isn't necessarily you a well known marketing platform for for many companies is the certainly the fear of public speaking. Now that's the one of the biggest fears out there People don't think that they can learn it or that's too intimidating for them but also look at said it does take time nine the science of this even if right now you said okay. I'm looking to do our first campaign can help us. Yeah we absolutely can but it takes a good five to six six weeks to to set up a proper campaign in to do it successfully and so this is a a a foreign marketing form. That does take some commitment both from a time standpoint but also from a financial standpoint as well and again if you're selling a thirty dollar product it's going to be the best platform for you but if you're making you know if you're GonNa have profit margins of at least a thousand fifteen hundred bucks a sale so there's a good chance that this would be a good fit for you But anything less than that. It usually the return on investment isn't quite there. They're in like I said I would be the first to tell you if this does make sense or if this doesn't make sense because the last thing I want is is to have you. You know not not have a successful campaign with working with us right right of course and I'm wondering wondering if you can give us an example of like a success story where somebody did this and like converted into business just so people can sort of see it. Oh yeah yeah absolutely. Well I I give the solar example. The you know there we to help to to grow kind of establish that existing client base in Florida Forum For their we. We did those campaigns in both Carolinas now will help them expand handed to In for going from zero zero sales from Florida to the Carolinas our first campaign campaign they they closed actually six house- households six deals out of that And these are solar packages usually ranging in anywhere between like eighteen in in thirty thousand dollars. Great margins just be like that. We're working with doctors and just Kinda some regenerative of medicine Things recently Went from a just this last year. zero zero sales to we've done since since March We provided a little over nine million in business for them. I'm so again. The were numerous amorous different industries. But we it's not my job to set their goals. Are there there you know how quickly they're wanting handed grow or scale. We're just your support and we're here to help fill those events in again at any level we could. We could train and teach sales reps how to do presentations as well Or Often Times there's usually a sales trainer where we kind of do train the trainor or the business owner takes it kind of the bull by the horns in learns the system themselves. And so we're we're kind of We can be an olive carte corruption or we can be a complete done for you sales system as well fascinating Okay now is there. Is there a sweet spot when it comes to. How many people should be in attendance at something? The shooter yeah absolutely in this again. It really depends on the goal here. In what our product or service is I love keeping events between like eighteen to twenty five people but I've hosted events with you know sixty sixty to eighty people. It just depends on the level of engagement that we feel. We need in order to to have a successful event. I like the smaller ones. INST- in doing you know two or three day Smaller than actually one big one. Just because we can we. Can we can interact a little bit better with that smaller group. We don't lose people And it helps us to control the timing of food coming out and and Dan. You know if you're if you're in a small town steakhouse they can't throw out fifty stakes. You know within a half hour. So it's it's it's really dependent upon who are true customer is who look into to entice And then based upon that and in the level of engagement gauges that we need the presentation standpoint. On how big that room would be. But my my sweet spot I love is usually eighteen to twenty people I feel. It's a great a great size where I can still look everybody in the I And go around and ask questions without getting too auto control so to say yeah. Yeah I could see that And then so the people come. There's dinner they you know they have the seminar. And then there's some sort of foul-up process some sort of process. Stay connected to those people and to identify. WHO's interested in learning more absolutely the beautiful thing about this as they are Chris? BP We've already got bought this person's data you know their name address phone number. We've pretty much have all that information mation so when they are. RSVP we have that kind of an online portal that gives us access to it in the Nice thing is that those are your for specific. Leads isn't something that had to be shared with somebody else. You're not trying to rush to be the first one to give them a quote or whatever it is your product what is these are your self generated leads and so we are creating a large database over time but the real point of the dinner seminar the presentation. We're constantly trying to sift the sand in get to the decision makers on again it can be a yes or no. It doesn't matter. We just want to be be able to get them to make a decision so you know where to focus your efforts. I always you know. There's so much talk online now about an online funnel system common in what we've really developed. Here's what I call this kind of our offline funnel system so I can take five thousand invitations in hopefully get a fifty responders that will actually show up to my presentation in if I do a good enough job. Hopefully I'll get half of them to give me an appointment. And then I have the ability to meet with them but I also have their information so I can build out additional follow up campaigns or drip drip campaigns and things like that to keep them in the loop because just because they didn't do business with you. That day doesn't mean that they won't in the future again depending upon your product or service so there's multiple bites at the apple if you're if you're doing a proper campaign Scott Okay all right well I I find that fascinating I really appreciate you Joining me and sharing the information. Can you tell listeners how they can find you absolutely. We are website is a social dynamic selling dot com so social dynamic selling dot com There's a great information on. Our website is case studies of some of their own clients. I think we have up there. my new book yet a Amazon Bestseller book out now called food. I thought which is really exactly what we just talked about how to use dinner? Seminar Marketing to grow Your Business and in ways you never really thought possible so it can be picked up and I I I wrote this book really because it I thought back to the early days of of not having any money A. and being able to start out so I wanted this to be able to wanted to be able to provide content to to those young silly young but young in career I guess we'll say That have a vision or have an a a product or service. They just don't know how to reach the masses so equipped with this book together to help at least start that initial thought process of how to set up your own marketing campaigns. You utilizing a dinner. Seminars that's terrific. Well thank you and And thanks for sharing that information And listeners I always like to thank you. You're who we are here for as long as their sponsor audible dot com to get a free trial of audible dot com and a free audiobook go to trial dot com slash business growth to sign up as always continue to prosper and be curious and until we meet again at another episode of accelerate. Your Business Growth Goodbye and good day.

business owner Riley Meek Florida Diane No apple Chris Small Business Development Carolinas Social Dynamics Seoul South Carolina Theft Amazon Bestseller sales trainer Shen Mr Vondra Cooper
Healing Chronic Illness Using Chinese Medicine, Ayurveda And Yoga With Lyn Delmastro-Thomson

My Seven Chakras

56:44 min | 1 year ago

Healing Chronic Illness Using Chinese Medicine, Ayurveda And Yoga With Lyn Delmastro-Thomson

"Myzone jeopardize episode three thirty for the Senate Chaplain Swirling vortices of Energy Position Russian throughout the body from the base of the spine to the crown of for thousands of ancient wisdom has been can stop and measure to recycle what are the functions of these energy systems and cook these chuck help you unlike your destiny and find your in purpose welcome to my Senate childhoods and now your host Kumar what's up action of Asia year host and founder of my seven chocolate is a show where we prayed you ancient wisdom inspiring adding stories and action steps that help you transform your life so if you are new to our show then I want to give you a warm warm welcome and before we dive into today is amazing interview. Let me read out our recent. ITN's five star rating and review by a username shop shoot up in the USA. Let's see who writes as an aspiring psychic medium. The vast array of knowledge and experience showcased in this podcast is immeasurably valuable age as a skilled communicator. He takes the show in segments and summarizes. The information offered from the specialists in a way that is easy to digest and remember. I love the raw honesty that goes into the questions and their answers every episode truly. This podcast has changed my life for the better. Thank you so much for what you do and please continue leading the way for those of us who are young and searching wow. What a wonderful wonderful attitude review. Thanks a lot for sharing. Our listeners are definitely the best action. If you live for me to read out your review as well and the process of super simple to my seven jucker dot com forward slash review mice chocolate has dot com slash review right here review but don't forget hit summit and what you do that I'll read out your review to our thousands of thousands of listeners around the world all right so moving onto our guest for today sleep. Our guest is Certified Body Doc Practitioner Speaker and author of the Amazon Bestseller. You are not your diagnosis. She she holds a masters degree in somatic psychology and after being diagnosed with leukemia the age of five she became passionate about sharing with the world hum message that just because a doctor has said an illness chronic are incurable. It doesn't mean that it has to be a life sentence for you. Oh and that Western medicine isn't the only approach to healing and what are the other approaches where you're gonNA find out on today's episode action drive our guest today is Lynn del Mistral Thompson Lynn. Welcome to our show. Thank you for having me trade and are you ready. Inspire totally excited to grid grid <hes> so we also always begin our show with an inspirational court so what does that one <hes> court that you really drop on and how do you apply it in your life so call right now for me comes from a friend of mine who actually passed away last month from cancer and he was one of a very incredible inspirational story of how she journey through that process in her she said what what we do today to make your life count and that was really how she lived her life and especially the life through that during with cancer and for me. That's just that question. Ask myself like what will I do to inspire. What will I do to connect with people. How would it how do I wanNA show up in the world and and grateful to Annabel Golf for that message that she shared with the world on its thanks for sharing action tribe if you're listening if you're watching right now then it's important to take pause to who remark on this particular court which is what will you do today to make the most out of your life? Yes you know maybe you'll have multiple lifetime. We don't know we'll find only when we crossed the moment of truth. Are we experience a moment of truth but the truth is that your service that you're going to have this lifetime and the question is what are you. GonNa do it today to transform your life to take that one step towards a better life in a more self realized life so lynn thanks a lot for sharing that with us now in two thousand and four you're diagnosed with leukemia so firstly wards leukemia and what's the story behind your diagnosis disclosure so leukemia is type of cancer. It's a blood cancer and <hes> so in that journey for me. I was going <music> through Grad School. I was pursuing a PhD in a completely different field from what I do now and I was very miserable. I was miserable from day one of that program and I kind of tried to push through that miserable state of being in ignored a lot of the symptoms that my body I was giving in that I was on the wrong path and then in the summer of two thousand and four I was scheduled to have elective surgery and I went in for the preoccupied work. Mark and I got the phone call the night before the surgery from surgeon and he said there's something in your bloodwork that looks really normal in kind of that feeling of my stomach type dropping because that's a scary thing to hear you think you're just going for elective surgery and now all of a sudden. You're wondering what's wrong. He said don't panic yet it. Let's send you back and have them run the labs again because you know maybe it could be just elaborate or maybe something just was missing their process and I go back run on the same test and he calls and he says it's not allow her. There's something going on and I can't make the surgery you need to just go see your primary doctor and and have hamster to try and figure out what's going on and I don't think I slept a whole lot that night. After hearing that have not dropped in my lap and having no clue because I had zero era symptoms of anything and I was dropped down kind of a two week process of two different hospitals all sorts of specialists all different doctors risk and all these different tests and finally was given the diagnosis of leukemia and that moment I view as just such a shock because I had you know see myself as a healthy twenty five year old woman wasn't the happiest with my life in that moment comment but I didn't see anything relate massively wrong with my health and so I went through this process of actually being treated for that diagnosis for three years and didn't really see a lot of improvement in my health in that time always felt like something was wrong. Went back to different different doctors kept trying to actually see a different specialist at different hematologist couldn't get a referral to one and then finally when I let go oh of that graduate program when I got health insurance somewhere else so that I could basically leave that program and and have medical coverage and saw a different doctor actually found about that was in this diagnosis and I had been treated for that for three years incorrectly and that moment to again just a tremendous indus shock relief of someone finally listening to me and and was saying but there is also a lot of anger why no and listen to me sooner. You're so <hes> you know prior to your diagnosis of leukemia. What was some of the challenges that you're facing on an ongoing basis because he's you said that you seem to have been elite elite but then you're miserable in other words so can you find that pitcher for us yeah so. I think a lot of my symptoms before the time this health crisis more work kind of connected to emotional things and I started getting a had grown up with migraine headaches that I started at age twelve and they had kind of gone away in college each and they came back with a vengeance. I started experiencing more things that panic attacks anxiety depression and all of those things. I was just kind of writing off as you're stressed. You know it's normal to be stressed in graduate school won't it's you know you just have to get through it and there was a part of me that also so just didn't really want to admit that. I was miserable where I was scared to say. I don't know what I WANNA do with my life like I felt like I I'm kind of a person where I like like to have a path that a plan people can relate to that some people in our planners and the idea I'm just saying I don't know what I I wanted to make. y'All just go out and get a job to pay. The bills like there was a part of me that saw that is scarier than going to school. I'm sure there's people that batch. That's crazy ought to go to school. I seventy eight years. <hes> job seems much less scary but for me. I was too scared to kind of be adults in the world. Got It okay so you were going through. <hes> these challenges like headaches that seem to have come back from your childhood and and <hes> some anxiety stress depression and panic attacks as well now like you mentioned you took the blood work and in some abnormalities were discovered. What did the doctor discover so actually since childhood I had a very elevated platelet count <hes> they had discovered that when I was about ten years old and I had some abdominal pain and they thought maybe I was having appendicitis or something like that <hes> but back doc when I was a child they never figured out what that was again. Sent to different specialists coast tour I lived. I was kind of Brogden product at that point and nothing really made sense. There was no diagnosis and so I've kind of went about my life for another fifteen years without ever being a problem and the interesting kind of thing in my story is I always curious you know if I had listened to my body sooner and if I had listened to Peta that knowing that I was on the wrong path aw when my body has had to get so loud with a scary diagnosis right right right so help us understand what Yorkers I didn't pay too much attention to my biology class when I was growing up as a kid awarded. What is the what is the meaning of elevated platelet count would what does that really mean so platelets like like a typo blood cells and they basically help our blood clot so you WanNa have a good number of them right because if you don't have any in you cut yourself you could bleed to death but if you have too many than it means your blood clot too easily so you doubt what class somewhere okay okay? I get it now so that was sort of like a scared that you had as a as a child and then that sort of manifested into the abnormalities that you notice that the doctor noticed in your blood work and so you were diagnosed analyst for three years you you know what did the doctor recommend to you that you felt was not very effective or that. You felt that this is not what I supposed supposed to be doing. So what was indebted respected wrong approach do your diagnosis so without particular type of leukemia which was chronic myelogenous. Ns Leukemia. They put me on a particular medication that was designed to target kind of the genetic cause of that site never had that particular particular genetic mutation and there was. I believe Kinda from research. We did afterwards of what exactly happened. How could they have made this misdiagnosis diagnosis that there was some sort of a lab error whether it was you know the the task was red wrong or whether my sample was fought with someone they were and then they it preceded till monitor and look for something for three years. It wasn't actually there because it was a lab error that initially was used so I actually had something else is going on a different blood disorder that they weren't treating the men were looking at the wrong tasks and treating the wrong thing so I I took this medication that had a lot of side effects which included things like you would experience if you were going through chemo of a lot of nausea upset stomach the <hes> and that was all unnecessarily because I didn't need that particular medication and all of this was because of a leftist yes and I kind of kept saying you know why don't I feel better. I don't I feel better. I would go to the hematologist at who is treating me and would see me. I think maybe every month and I vividly still remember those appointments. I would wait an hour in the waiting Rome. I would go back and I would see him. He would spend less than five minutes with me and I I remember that question that he would ask which was how are you feeling and I would say I feel horrible like I don't feel like I'm improving and he he would dismiss my answer and say to me well. You look great which was not really true because other people have told me I looked terrible and I have lost a lot of way okay. I'll see you in another see you. In a month. <hes> God God well. That's pretty challenging for sure. <hes> you know. I've come across grocer as well right a lot of times as a long line patients who are waiting to see the doctor and the doctor is really connecting with you emotionally energetically. Just you know in a hurry to get stuff done and a lot of times. I was an artist that you feel down that something is not right with you for either either to doctor. Maybe he doesn't care are we does not know how to approach this at the holistic root level <hes> and bishops usually nor the does something omis this something wrong. Okay got it <hes>. So what do you feel now. I mean as you look back. Were some limitations in the Western medical care system I am I think that that story of that. Dr Particularly pointed to one now that not listening that you know he was a doctor who dealt with people with cancer and yet he was only spending few minutes in a visit and not really listening to the answer on important question asking that question shouldn't just yeah check it off your list patient how they were feeling don't really care about the answer the next question you know gave them engage with me as a human in that sense like I'm wow I see you're not doing well. I think some of the other limitations you know just pills in surgery aren't really the only ways to heal something and yet of course those are basically the main tools that mustard doctors have so those server. Sometimes medication can be lifesaving. I'm not somebody that's anti medication completely but it's not something that often gets to the root of a problem this happening. How can we fix and solve the problem is just the usually it's symptomatic in many cases and that's one of the biggest frustrations with kind of western medicine as more problems that you have a fax take another pill for those side effects. Yeah I mean one thing that is clear over here is and I'm sure our listeners are listening to this or maybe watching as well is. We each need to <hes> say that you know we're not doctors. Not The experts and just you know depend completely on the doctor or the expert we need to take control of our own lines and do our own research surgeon and find out an asset questions and and continuously seek to know what is health really right and is it just physical health or is is it you know <hes> the emotions and the energy and the and the taxes were having on a constant basis and if we have that in bliss you know that things will be much better because then we'll know who to reach out to what questions to ask so. I think this is a good topic to be on and like you've pointed out the Western medical system is great it when it comes to trauma and there's a sudden accident you need stitches as blood is losing out in union immediate solution for something right occur tag or something like that. You know you're having a heart attack. The trauma sudden like an accident or heart attack. Yes there's a place for that but when the issue is chronic and is ongoing and as an external external stimuli. That's disturbing you on an ongoing basis daily weekly or even monthly. That's one does a challenge. So what do you feel is the cause for chronic illness now obviously actually one of the examples of leukemia but there are so many other chronic in this as well. What do you feel is a is a cost. I think there's a complexity that it's hard hard to generalize to Everson situation. <hes> I think there seems for sure. One of them would be you know trauma in your past often manifestations illness. If you haven't addressed it seen it healed it. I work a lot with people with autoimmune disease. See that as being a big theme and what manifestos chronic illnesses you know childhood trauma birth trauma actually a huge part of certain types of illness so that would be one theme. I think sometimes our systems are also part of the process of what can show up as disease so we believe the world isn't a safe place than in kind of on the micro level our cells and all of our especially our immune system starts to react to the world in that way of fear itself. Whatever we're thinking in our head is reflected you know on the micro level and I think all of the toxins in our environment how we care for our bodies are we paying attention to approaches to health or we exercising or eating healthy foods all of those things factor actor in to what can become chronic on us so it's complex. It's not a one you know if you have chronic illness. It's because of one thing it's usually usually a combo of a variety of different issues so I should try by hope. You're listening right now. Maybe if you're watching at the moment whether it's replay or even live I see you've got some viewers over here but basically what we're learning. Is that important to especially if you've encountered trauma at some point in your life to express it <hes> you know I would just having a conversation yesterday with the gentleman who expressed that <hes> when he he lost his mom fires back <hes> you know there was no reaction right he was he'd North Grieve or he'd not let it out <hes> air because he did not have the methods is to let go of those emotional stuck energies and be because I think as as as men sometimes we're <hes> you know <hes> Dart to be strong and emotionless and art and North Korea and sometimes you know you have to let go whether you're a man or are women and and it's a it's important right because those those stuck energies will lead Armand in our body and manifest in the in the form of illness or or other other issues belief belief systems are baked like you've mentioned belief systems warfied believe you know is the universe working towards us or against us and then daily care nutrition are are you getting your daily nutritional. Mineral Supplement superfoods green vegetables as well as exercise. Those are those are big. I mean when I go to the gym twice a week. I really look forward to it and as soon as I come art. My whole day shifts so thanks for sharing all of that with us now you work with body talk right. So how did you discover body talk so I discovered body talk about I would say six years ago when I was going through kind of another other than a major health issue but I woke up one day and I started having pain in my left knee and it was very interesting because it wasn't like I had fallen down Allen or anything there was no kind of physical trauma to my knee just won't day my knee hurts and I tried all of the things I was already in the world of holistic ballistic healing and so I was going for massage and acupuncture chiropractic doing movement there be nothing helped and so oh than I remembered that I had met this woman the year before when I was not working and she said she did something called body talk she had kind of told me in that moment what it was and I was intrigued picked by it at a time. I didn't try it and I decided to go and actually try session because the pain actually was going on for about three three months. I couldn't resolve it and my at that point. I knew I wasn't going to start taking pills and trying to make the pain be quiet. I viewed it as something something that I needed to see an address and in that very first session the pain basically completely away but what from bothering me every day almost all day for three months to the pain was gone in what happened in that session was she had asked me. Did you go through something. Traumatic <unk> over the pain came on and it was like a light bulb went on because I hadn't connected what I had went through right before the pain to the pain right before or the pain. My parents had been staying with me. They came from Idaho and they were seeking a second opinion for my dad was kind of going through severe depression anxiety and I had spent two intense weeks being with them trying to get my dad how trying to figure out what was the solution for him and that I just went. Oh Oh I need to start working again and I've taken two weeks off you know as a self-employed person was like get back to work and my knee had been basically trying to alert me for a couple months to the fact that that was extremely traumatic and that I needed to take a little bit of time to process what happened and and to heal it. I went after that first session. I was like what is this magical thing that just happens. How did she do this. How did she know I had been through a trauma and I was just immediately for an intrigued by the experience action action drive. Did you know that thousands of years Buddhist monks have been using a certain type of mushroom called Linesmen along with meditation for Greater Focus and Tom and what if you could in the same way awaken your mind and support your wellbeing every morning by just sipping on some nice heart coffee. Wouldn't that be a music forcing. Forcing medic is a superfood company that specializes in mushroom based drinks for greater energy focus and longevity and I discovered this amazing drink at an energy heating workshop during lunch. I discovered the coffee I got intrigued. I tried out and I've been hooked ever since in the morning. I just <unk> Asom honey some cream and a little coconut oil to my Heart Cup of mushroom coffee and I just sit in silence. It's amazing now. This coffee contains dual extracted acted juggle mushrooms that support your daily immune function it also has wild road ula route that helps reduce stress and because it's made from one hundred percent listened organic Arabic of beans it is just like coffee so why not try this out right because they've extended really special offer for you. Receive Fifteen fifteen percent of your forcing matic budgets go to forcing matic dot com forward slash action tribe or use discount Gord action tribe at checkout. That's F. O. U. R. S. G. M. D. I C. DOT com forward. Slash is C. T. I. O. N. D. R. I. B. or use discount discord action tribe at checkout again four sigmatic dot com forward slash action drive or use discount Gord action tribe at checkout <music> well <hes> by the way our listener Lynn right now as a question and and she says I get a delayed reaction with my emotions come out but much later than when an emotional event occurs. Do you have taught something. That's really interesting. I would be curious you know is it because you're not comfortable fully allowing the emotion to come up in the moment that that might be something that you could kind of explore for yourself <hes>. That's not something that I've necessarily seen as a pattern so I would just be very curious. You know asking asking yourself some questions about how you feel about. Emotions may be look at patterns you know. Is it a certain emotion that that tends to have happen with. You know maybe anger fear. Whatever is there a pattern. Can you find a pattern and then getting curious at is dotted line. I hope that answers your question. <hes> <hes> not coming back to our body talk. If you could tell us about <hes> by the way I just noticed that you will have the same surprise. They spent so little Edwin Cuckoo so what are the origins of <hes> this modality body talk as you mentioned you've written it originates in multiple places right India kind of one person who created did it but he kind of drew from multiple systems to create it so it's bid system created by an Australian man named Dr John Bell Time and he it was originally a doctor of Chiropractic as well as an acupuncturist living in Australia and he created it out of his own process process. He had Epstein Barr that was becoming so debilitating that he couldn't run his acupuncture school many end so he wanted to find out how can he heal aw and he started exploring. He's one of those people who's probably studied just about everything that's out there like every healing system and he took pieces of different systems and has kind of incorporated it into one which is I think part of what I love about the system with the beauty of it is so we can work with them ready insistems in with kind of five elements theory from Chinese medicine. We work with the shocker as part of it as well. <hes> we can work with kind of. Ir vedic principles insoles from kind of Indian medicine traditions and then we also bring in a lot of western science so I'm one of my teachers and mentors is a PhD scientist just who worked on the Human Genome Project turned into a body talk practitioner and teacher. She teaches all sorts of cool things about working with things like EPA genetics so how genes are turning on often expressing which is often at the root of disease and working with things like hormones and our microbiomes all of the good bacteria correa so it's it's a fascinating system that I think has drawn on the best of a lot of different systems and brought them into a unified whole so part of your work you talk about the Chinese fable elements theory as well right so. Could you talk a little bit about that so I'm not an expert in in that particular philosophy because I haven't gone to acupuncture school but it will basically there's five elements there's fire earth metal water and would it and then all of those elements are connected to different organ systems for one and then the organs also represent kind of the five key emotions anger our fear joy sadness grief and worry and we look at kind of imbalances in those particular systems so five elements is a really fascinating joining. US system with a lot of. I have gotten really curious about it. I'm in in fact that's part of where my business name heart fire healing came from because the fire element is connected to the heart and I got really interested in are presented symbolically in why I wanted that to represent my business. Why expansion energy becoming who we are yeah yeah yeah? I mean it's a pretty fascinating. The <HES> <hes> Battle Hills at one can draw between ancient Taoist traditions and I- riddick traditions because both of them you know give a lot of respect and draw from nature like you said Fire Earth Metal Water and word and I think the clue here is to realize is that we are in fact part of the universe and there's a universe within us and the more we recognize this symbiotic relationship <hes> the more weekend you know maybe change based on what's happening around us in nature and ride ride the surf wave of off off the universe toward speak health y tally and balanced emotions as well so so so. Let's talk about you know what you did then. I mean how did you go about healing your leukemia. What does that. I think that you approached so and again. It wasn't healing Kenya necessarily because it wasn't misdiagnosis but healing healing the correct so I would say was about a year into <unk>. The misdiagnosis I know says I started exploring other modalities. I wanted to actually a really dark depression about a year and a half. After I was diagnosed I on my I had another trauma. A friend passed away very suddenly and so I felt like my whole world has basically fallen apart between being told they had routinely in her passing so I began for at that point I started going to therapy because I had so much emotional trauma that I needed to <hes> to talk through through process and then in that actually with working with that therapist she recommended that I go to class that was called Yoga for healing and my first thought when she said that was what are you talking about yoga for healing my exposure to yoga before that had always always been seeing it in a gem. I thought here I am. I'm sick I'm we. My Body doesn't feel good in your bank. Picturing need doing these posters. Were you know like a head stander strong poses and I was like what are you talking about Lady Yoga for healing. She said it's a different kind of a thing. You should go check out this classic promise you it's not what you think. It was a fascinating experience a very powerful one for me because we spent most of the class lying on the floor lying on our backs like breathing support imposes. I fell in love with it. It was very profound for me. I'm to have that space was really develop a new relationship with my body which up until that point for the past year and a half and felt like the enemy like it had betrayed trade me like feel good and here. I had this ninety minutes in space and a container where I could explore like how could my body feel even just a little bit good in that and that was I think there was an emotional healing that happened from that too just to to be present with my body in a new way and then. I just got curious at that point. I started exploring other things I started. I'd never had acupuncture before I decided hey I wanna try. This thing called all acupuncture. I don't know what it's GonNa do but started going for acupuncture. I went back and started seeing somebody who did something call. Oh biofeedback which I had experienced with the Migraines I had as a child and in that process I learned how to kind of regulate my nervous system system how to how to breathes to kind of calm down my heart rate out of bring coherence to my heart rate offending. That's like heart math. I'm hurting out is is actually a type of biofeedback work and I just viewed it as kind of like I had found the door to this room. That had this buffet. Am like all these other things that existed that I had not. I grew up in Idaho. I grew up in a small town. You know like I probably heard of acupuncture and I knew about higher practice but I didn't know about all of these things. I didn't know about energy. Healing you know like I said yielded to me was like yoga. The Gym which Never Brad resonated for me so it was it was fun. It was like a way of just exploring like what can I try like. I became kind of a scientist with my own. You're in the journey. That's amazing so action tribe if you are listening to this right now and think about worn those the things that you'd like to try out in this modest board of alternative healing and medicine because there's so many things that you can potentially try out and doing the sport guys is to expose you to different ways ways of healing your body and in fact item number. One of the most pleasurable experiences that I've had in childhood was when I did Yoga in school because it was mandatory it was part of school and <hes> the best expedience of course was towards the end would deduct of us up was and remember the expedients of <hes> just checking in with different parts of my body and my consciousness all across my body <hes>. I didn't have a word for to describe what that Phoenix was until much later on. I realized that I was actually my consciousness altered my body that I could project my consciousness not only within my body but anyway I wanted aged in a way. was you know this idea. That was deep within my mind that you know somewhere down the line. I might do something in this field which is funny. How life has a way of coming second for sure. I always as a kid. I thought that maybe I would help people. I thought about maybe being a therapist but I awesome deal. I listen at path at that point and I know how I would do that so I was always resistant to <unk>. Sifi had a love of history. I pursued a degree in history history. I love history. You just read school. It was not what I expected. If it's true that's so true I love. I love physics now but when I did physics in school I didn't like it. I love exploring metaphysics. Our loved loved geography. Geography teacher was very she was very nice. I still love geography and even by so in school. They were service subjects that I really enjoyed. It and I feel a large part of it was the teacher you know <hes>. I loved history alive geography. I loved English particularly we did we did we did. Shakespeare Jalousie which was one of my best <hes> favorite you know <hes> bliss a but I think <hes> the teacher plays such a huge role right to make it interesting to engaging yeah yeah. I I think that was part of where my love of history started was. I had junior high history teacher. Who I really connected with than than in high school. I had had someone phenomenal at it was always an area of interest but then I always had it was like the best teachers I ever had were history teachers and so it kind of Fed that love house of ood. This is fun to learn mess instead of who it's. It's a bore to sit in class. That's true that's true so action. Try maybe in the future might start a podcast art ancient history really passionate about India ancient China and sort of <hes> during the connections between everything so maybe in the future so lynn what are some foundations required for a balanced immune system and a balanced life or how should we think about it so for in terms of immune system. I think one of the things is not being afraid of having a little bit of exposure to things like dirt. A little bit of exposure to things is like germs you know we've we've come to that point where everyone has like gone into the hand sanitizers in the antibacterial everything and really ah like that exposure to things is part of our immune system learns and it trains so. I'm really kind of very anti using doing those sorts of things unless you like in a medical situation in a hospital it makes more sense but on a daily basis like let your let your kids play in the dirt. Go out and in dig in the dirt like that exposure is great for your immune system to learn how to healthily engaged with the world instead of becoming nick over active were basically basically kind of for lack of a better word word. Sometimes I think it attacks our own tissue because it doesn't have anything to do and I was the second part of the question. Could you own or just decima guidance of our how to really balance our immune system as well as a balanced slave overall balanced life overall. I think one heavy questions lured quiz. There's so much the foundations were what should we be thinking about. I would think about kind of all aspects of your cell phone so taking care of your body. You know what again what foods are you eating <unk> moving your body getting out getting in the sunshine getting fresh air like all of those basic things that our bodies need basis. What are you doing with your mind. You know like what thoughts are you thinking. Are you consuming things that lift you up or consuming assuming things that produce fear anxiety do sit and watch the news all the time in your life not that you have to be completely completely. Ill informed but how do you what fuel do you put into your mind because our minds are so powerful and then kind of that that spirit piece is like what what's your connection to something bigger whether that be come from a religious tradition or whether you're just kind of spiritual personally. How do you develop VAT ought. How do you support yourself in that area. Is it through like minded people and and doing kind of some different courses and spiritual development. Is it through your own practice through meditation. Let's definitely another a body mind spirit in that sense meditation really addresses. All of those pieces us so kind of examining all three of those areas because we really are. We're not just bodies. Were not just mine so we're not just spirits. Were were all of those together other so true so true. Try Hope you're digging norps or maybe Ashley's absorbing whereas being segregated now. We're talking about the basis or the basics of the foundations that would be required for real balanced life. One is obviously the food that you're consuming be mindful of the type of food that you're having and a lot of times we don't. We don't get all the minerals that we need. We don't get all the white Amin's and our daily nutritional diet so support him to have these supplements as well from time to time whether it's calcium or certain types apps of Light Emmens so that you get the food movement exercise. Chee Gong walks sunshine you know even I aware that teaches us to rise with the sun and and go to sleep with the sun the sun is super incredible in providing as the inspiration as well as the vitamin D to thrive and the tarts thoughts <hes> a are everything I mean I point out to study by Bruce Lipton. Who says that you know our targets? Determine everything hard to determine what type of chemicals are our brain. Secretes are endocrine gland secreting based on the emotions that we experience where we have good emotions. Serotonin of we have cortisol stress emotions or actions are life is determined right by all of that and it all starts with diapers tart that you're thinking thinking so meditation aca dry it all comes back causal Lynn. I'm also learning that you know <hes> on a sub-conscious bases in our life is governed by the habits right whereas Abbott's we even thinking or giving much thought to it. It just happens automatically. What are some bad habits that you've noticed. <hes> the people might have that is creating leading illness or that low energy that that fatigue that one might experience at the end of the day and how can watch replace them with if you shared some later. Oh they're so bad habits. I mean gene could be kind of how you're spending your time. You know like for me actually I. I'm doing myself a little bit of a cleanse of not being on facebook as much because I've noticed my the house around it. Power you engaging with the world is it can be a good thing or it can be we have it's an unconscious patterns. <hes> habits in terms of getting. Senate sedentary in our lives could be another thing like instead of thinking. Oh the end of the day. Maybe I'll oh cal. I've sat at my desk for so many hours. Maybe I'll go for a walk. We get into that habit of all. I'm tired. I'm just GonNa get on the couch now city she now who put on Netflix or whatever you kind of thinking what does my body need in the small met like how could they move of a little bit because we are such a society that sets all the time right and then I think there's habits of the mind to you in terms of like do we focus our energy and our conversations on positive things or do we get into the complaining of it. I'm is another big area that in your out of people can get into. It's like you what went wrong in the day instead of their gratitude for what what went right what you're excited about <hes> <hes> yeah yeah I mean social media talk something that <hes> getting more and more into because it's <hes> <hes> it's funny that we've not had social media long enough to be able were to understand the long term consequence also should on the mind and the body it's crazy but <hes> we don't even realize it but automatically we're on youtube or facebook or Instagram instagram. And how do we get addicted. Dopamine hits of those likes or comments and we you know and that's not good so like you pointed action once in a while. You started take a social media dogs. Maybe it's for a couple of hours that you hide your phone. Somewhere appraised complicated password that you don't really remember are just go away from your phone your phone dissolve your phone right because you'll realize <hes> once <hes> once you're away from like disconnected from the word. Sometimes it's good it to be disconnected. You will be connected with your own selves so that's great that people can try out and of course <hes> going away from that sedentary lifestyle that you might or might not be leading a small walk. I've read walk sometimes can be more beneficial than a run because sometimes depending on the age of the person around might put a lot of pressure right on the ligaments and in the bones of person especially on an ongoing basis but walk does not put that much pressure engine combined that with some nice breathing deep radian debris brief debrief out <hes> it can really be a pleasure experience <hes> and then like you said Tarts tart starts. It's hard to let go of those. <hes> parts at one might be having deep within the mind but what I found is possible is <hes> is baffled. Just the affirmations that you can have on on a daily basis or identify formations. You know what I mean the evening. I'm doing this thing of you. Know writing on your affirmations wherever you want to manifest and doing that two times every night for thirty days and I'm on Day number twenty nine close if you miss just one day you go to Peter from stock and I started three times now. Here's somebody's not fourteen. I'm like really I got to start from but it sort of builds it builds a habit and it goes into your subconscious mind so wonderful. Thanks a lot for sharing. I'm sure our listeners are getting getting some ideas. Some nudges some hints on the Dick and try out in their own lives but the truth is that it all starts at one step at a time. Don't let it burden orwell. Mu Linda's solidify shared this technique from which technique with Lennon. She says she's on sixteen. Keep going Lynn. Don't you don't give up. You need to get the data because it's awful. That's how the subconscious mind learns is to repetition and practice and you can do it. So what is it one action steps that you would like to recommend for our listeners based on the conversation that we're having I think one of the most powerful things you can do is just taking time to start listening to your body so one of the things I find the either with people with chronic illness or just you know anyone is we get sometimes annoyed by I different symptoms that we have in our bodies. We get irritated and frustrated and of course then there's the conditioning like our our medical system. Just take tylenol Alan. You have a headache instead of like. Maybe I could be curious why to a headache. Do I need some more water. Have I sat too long at my desk. Like what is what's the underlying root of that because I always tell people you know. Your body doesn't have words to talk to you. Your body aw has sensations symptoms paying things like that. It can't say to you. Hey excuse me I need some water right now really dehydrated me so if you could take one step on a daily basis that I think would completely change your health and your relationship to your is just to take that time to get quiet. It doesn't have to be anything super fancy. Just take some deep breaths. Take a woman take just get centered in present and then whatever area that feels like. Maybe you're feeling feeling uncomfortable. I'm having some symptoms with just ask the question like what. What is it trying to tell you. What's its message to you and in the beginning getting people who've never done that before. You don't feel like you hear a message and I would say keep doing it because you will start to get a message. It's kind of like your body sometimes in the beginning goes. Did you really WanNa now like you've never asked me this question before. Do you really WanNa know eventually. You'll start to get that and sometimes it sounds like something like you'll you get something. That feels like it's like. Are you sure that's the message and just trust one comes through yeah. I find that it's sort of like dreams right. When we have a dream cream most often we tend to forget it. It's like we went to the other side of the river on the other banks we came back and we can't see the other side of it clearly but the more all that we write it down <hes> the more that dream is like okay so you're taking a seriously now right now. We're GONNA help you were fourteen year dreams so that you it does not just saw same way seems like the dream and the Bardi they're working in Sync Duke. Send us a messages and some nudges some piece of information that we might might need to me. You know <hes> become our best cells. It's actually drive to access the show notes for this episode all the information all the league's eggs out for this particular episode seven. JUXTAPOSE DOT COM forward slash three thirty four seven CHAKA'S DOT com slash three thirty four or you can go there and you can access all the information from this particular episode and if you're enjoying the session so far then make sure on your iphone you hit the subscribe. Could I button all right the subscriber because if you don't then we'll keep on releasing three new episodes every week and you'll be out of touch six months down the line. You'll send me an email and you last me. I five stopped my podcast and I'd be like no episodes but you've not subscribe yet so make sure that you subscribe to our show on your iphone. The wound life is the place where the light enters you now. This is an amazing court by Rumi. Everyone seems to like Rumi Courts but this is probably one of his best the wounded in someplace or the other some of these physical wounds for sure because data deserted scars but most of them are emotional that we've had had since childhood and sometimes the presence of these wounds might make us feel sad or incomplete or incapable right but remember the expedience is what makes you the experience is. What makes you so just because you had that experience. It doesn't mean that you can't do something about it. In fact that wounds what is really going to help you shine a light of hope to the world around you because just like Rumi said the wound is a place with a light enters. You remember once you have the light you gotTa Pass. The torch passed the baton and that's that's. That's the whole point so talk to us about a time. When you experienced a difficult situation life challenge you know what did you do about it. And how did you overcome while obviously this is the story I told them of going through that help journey would be one key area resonate with that story of or the quote about the wound because it really <unk> inspired me to not just see myself as a victim of what had happened to me but I saw it as something that had happened kind of for me. How could I take what had happened and transformed my life and give my life meaning and for me I viewed it as a wake up. Call viewed it as putting me on my right path because I realized I did have a passion for for kind of holistic approaches to healing hopping all he all so that not to me it was kind of putting me on that path and letting that wound kind of let the light end in shine the light on Oh. I'm completely in the wrong place at this path doesn't do anything for me. Where do I WANNA go. Where do I want out late to shine. Got It so action tribe. I hope you're enjoying today's episode so so far. We're not done yet but team. Today is chronic illness how you can <hes> takes these small steps towards a more healthy and balanced life. <hes> and I'm sure you've learned to a new thing today. We're learning that. No one is perfect and we will arrive where we are today. Because of certain actions that we've taken certain habits Sarah thought patterns emotions or maybe some behaviors and just like we let ourselves you re are going to get ourselves out of this because as weekend but in order to take that four step we need to be truthful and radically honest with ourselves because as someone put you are strong wrong when you know your weakness your beautiful when you appreciate your flaws and you are wise when you learn from your mistakes because there's nothing wrong in making mistakes having flaws are having these weaknesses were more important is what are you gonNa do about it so we are now uh on the wisdom round which is strong for today so then what is the best ways that you have received. I think in the healing journey learning that if something didn't work for me like that didn't mean anything about other possibilities of something working and that's the thing that I love to share with other people you know there are are hundreds probably thousands of approaches to healing out there and if one doesn't work for you keep going like keep trying things because that one thing might not be your thing but you know you could try a couple of other things and you will find your the things that healthy out so don't give up basically just keep keeping curious and if you could turn back time and spend one hour with someone who is currently dead or living who would that sesikwe. Washington currently living. I would love to get to know Dr Jody Spun Zone or I love his work and I would love to like have a deep conversation conversation with him about that philosophy that he has which rests very much on what we've been talking about. How you know the power of our minds our consciousness I got it and what do you do like. What does it one thing that you currently do in the morning or maybe in the evening before you go to sleep that has enhanced the quality of your life so for me? It's usually the morning and it's kind of having a regular meditation practice every day before I can get my day really started dotted got it and finally what is it one book that you'd like to recommend for our listeners. I would go back to Joe Dispense again. I would say his new book. Becoming supernatural for natural is phenomenal. I would recommend that Book Awesome Selection Dr. Would you like to receive this book becoming supernatural for free. That's what I'd bigger. AUDIBLE DOT COM loves listeners and they're offering you one free audio book download with a Free Thirty Day trial so that you can get to check out their service because the truth is that listing the new reading and if you're listening to this podcast then I'm sure you would agree and I love my articles which are on my phone all the time and so you can have many of them. <hes> each get a new credit once you become a member but for now you can get one book for free becoming supernatural to try this out to get your first article. Seven CHAKA'S DOT com forward slash free book mice seven JUXTAPOSE DOT com slash free book to start listening to becoming super. Were naturally so lynn. Thank you so much for joining us today before you go. Tell us one thing that you're grateful for and how do we find you online today today. I'm grateful for my furry friends. My animals we have a puppy and a kitten that I just see so much joy in watching them play and you so you can find me. My website is heart fire healing. LLC Dot Com and you can get your free gift. If you slap our Ford Slash shocker. We'll have that link of the show. Nord's action tribe. If you have listened so far it means that you really enjoyed today's session if you can if you can afford four to make sure you give a donation so that you can support our moment because we really really depend on your support. Mice <unk> DOT com forward slash support myself chuck US dot com forward slash support. If you're an instagram I know many of you are in unison to our show in transit or in the lawn or some of it outdoors. Take a screen shot or a photo of you and me on instagram. My instagram handle is at my seven chuckers act seven chocolates and finally question comment observation. Some expediency would like to share with me about this episode and make sure you share it on. AJ At my seven chocolate dot com email me eighty at my seven chuck dot Com and linen. Oh so wonderful teacher attitude connect with you and thanks for sharing your story because many of our listeners are going through a chronic illness challenge <hes> <hes> and difficulty in it can be a very hard situation to be in so thanks a lot for helping us and taking us one step closer to a human revolution. Thank you for having me awesome. Thanks everyone we're going to end this broadcast right here. Thank you for listening listening to my shot at my son. Chuck Dot Com s. e. v. shoppers dot couch.

leukemia Lynn del Mistral Thompson Lynn cancer Senate pills Idaho headache Certified Body Doc Practitione ITN scientist Rumi India Grad School Annabel Golf Mark Amazon Bestseller Rome
Ep 145 | Jase's Blood Is Boiling, Phil's Problem with Church Buildings, and Al's Righteous Anger

Unashamed with Phil Robertson

54:55 min | 2 months ago

Ep 145 | Jase's Blood Is Boiling, Phil's Problem with Church Buildings, and Al's Righteous Anger

"Him Unashamed. What about you? Uh. So I guess one of the things you kind of lose track of with so much going on in the year. In the world with the Renard world with a corona virus. Protests and riots and everything going on is that We're also in A. Presidential. Election, which is always a big deal. And it seems to be now more in my lifetime where it's it feels like every election like there's so much reading you know. Lot, riding riding on it so. But one things I was going to mention to our audiences we time when dad is new book Jesus Politics We knew. It was going to be released in this season. You know politics is one of the reasons why we wanted to get it in there because it's a, it's a view of. King, demand set. which is what we have to get back to. You know because we now have so many people don't understand that don't know anything about Jesus don't anything about the Bible and so that's the idea is to infuse that. So I want encourage you guys to pick it up and a lot of you have. If you knew this Dad this week, your number one for the religious book section you know, of course books out now over month was pretty amazing. So we still remember one is number. One is I wanNA, courage everybody this gotten it and read it because I know a lot of you have because you've email me one things you can do to help us out is go to Amazon. And, review the book do the review because that. Drives up people. Searching for it, the more people review it you know the the better it helps us. So if you haven't done that do that also, if you picked up the book Amazon Dot, good place to pick that up and and also review it. So but that was the reason why we did it. The way we did it and I thought the book turned out really well, it's kind of that that next step after theft, you look at it common sense. Live Godly. Vote, godly. Right. I. Mean. People kill their own offspring I'm never voting for that ever. You know practice perversion. I'm never voting for you ever. This is not right well ness yet prioritize what smell the weapons week fight with are not the weapons of the world on the contrary they have the buying power to demolish strongholds. Helmet of Salvation Sword of the spirit, which is the word of God. It's alive. It's live sharper than any double edged sword it penetrates. Dividing. Soul and spirit joints and marrow judges, the thoughts and attitudes of the heart. If you're taking notes, Second Corinthians ten four, thousand, six Seventeen Hebrews for twelve In the book revelation they overcame him by the blood of the lamb by the word of that testimony. They did not love their lives so much as to shrink from death that Romans. Thirteen. Second Corinthians six seven weapons of righteousness and the right hand the left put on the full armor of God fees in six in only talks about you know. So you can take your stand against the devils games. So as the Kingdom of God. The king being, Jesus. He is overseeing all of us. He's the head. High priest were operating under him. I know it sounds strange but. I'm a priest in the Kingdom of God and I know what some of you are thinking as an. where's your tall hat and your book of smoke said no smoke no. I'm just saying. Thank you bring up a good point? It's like. We don't in and of ourselves. If you look at us I mean else probably more intelligent but. then. Smarter. I guess you got it from your money. Masters degree. When I'm not just a complete idiot. But I'm still Assad. League C.. Plus in my mind. I will say this you've been in Jesus you know along longer than us. And you've to your credit have stuck with that simple message. You Know Alan I. Got Into when you do public speaking and especially Allen Church where you get into. The theology what's is To your point is not mentioned in the Bobble, but you get in, I don't get theological because we say. is any. This theology theological theologian is that even in Bible that'd be no way somebody who I don't even know if he was a believer. Did an analysis of the Bible and came to the conclusion that was written on the fifth grade level. Well, somebody come along you feel don't you don't you feel like You're kind of out of touch with reality and don't you want to know the deeper truce of the Bible on let's say all of century moved by the blood of Jesus I'm guaranteed to be raised from the dead I have constant mediating work keeping me cleansed I have the promise and guarantee because of the spirit of God that was given when I was born again. I have life and immortality out. That's as deep as I'm digging. Well, look every every argument I've ever had were somebody said or they established a group. And I'm sticking to the simplicity of Jesus. And surrender to. and. When they've asked that question, I've always read First Corinthians one. Twenty six, he says, Brothers think of what you were when you were called. Not Many of you were wise by human standards. Not Very Intelligent. Intelligent Room not many of you were influential. There's a personalities. Okay. Not Many of you were of noble birth but guide chose the foolish things of the world. So I'm like if you're doctrine and your theology and your denomination is based on. US having have some kind of intellect to where we can only understand certain things according to your criteria, which would be way above Jesus. Because that's pretty simple. He is what do you think about what? You got red letters you can read in. and. What I was GONNA. Say is I have a firm grip on that and you are wise for doing. So I got a text yesterday from good friend Todd lawler. He wrote a book and he asked me to write the forward and I'm always. A little weird about doing that and I'm like. You know I met this guy for you. The don't know he's confined to a wheelchair he can't speak. Where you can understand him very well but he tries I mean he he has forgot the exact diagnosis of his. Dad At Gateway that's where I'm at and I'll you know One of the brothers here told me he was he shared he told me he said he shares Jesus as much as your dad. And I thought. I was doing event there and I think I shared the store on earlier podcast they were. He asked me to write to forward to his book, but I just thought you know what I'm going to be perfectly honest with Utah because it's better to texting has if you have conversation I, it's GonNa take awhile. I said Simi the book. Because he had the book written like if I don't like it, I'm just telling you right now I'm not right net fallen. He was like. Brother And so he's like pray about what? Well he sent me the book I could not stop read it when I started reading it I read the whole thing in one city. and. So not a big book guy no I'm not the name of a week is the new strong but anyway, he sent me a picture yesterday that it was had reached the Amazon Bestseller. And I was like. Also but and then I told him I said I'm not surprised. And I put on their stay humble because he was like showing me all these stats. which kind of convicted him? He was like oh Yeah he went on this long thing I was like look I'm just saying this is God. This guy working this is how what he does. But if you if I drove any person there and you had a conversation with this guy. You would never think that weapons of mass instruction and some. It you are you crazy. But. He's real. He loves. He's really smart spin off. It's awesome book. If you WANNA check it out, God does work in mysterious way does and to people that you wouldn't think you know what what convinced tattle tell the folks week is the new strong and I wrote the forward. If you just Google you know week is the new strong taller even me right because I wrote since our forward. What's weird is you know how when these editors get involved we've all written a book and I told him I was like now we've crossed one one. I love the book and I'll right to vote us about you. This you're gonNA. Send what I write. Back, because I don't know what I'm Mariah back to the editors, they're probably not gonna like what Iraq because I'm just GonNa go from the heart so if you're willing to do that. As acid then I'll do he said, go for it. So I basically just wrote how we met. But what was appealing to the book about me? WAS It if I looked at my own life and I realized, what is my greatest weakness? Is My greatest fear. A, lot of people don't know this about now. Thank maybe I've before. But when I was a kid, I was real shah I mean like disturbingly so and I don't know if it was your lifestyle what all happened but for whatever reason I just when I got around people, I didn't say a word I went. A whole year seventh eighth grade I never said a word to anybody. Nothing but just not. I tell you what things have changed now have. showed him up? To tell you know people find that weird because I think God in the. Book, is about he? It's it's really uncomfortable reading the book because he's thankful for his condition. Because, he said that's the canvas that God may strong in Him and I mean I'm wanted. It. On Your heart saying this guy is going around in a Dang wheelchair and he can't you know say a sentence that's understandable. I mean I it's and it's painful to watch him even talk and here God has blessed me as beautiful wife he has kids which I was like I didn't know you could do that dot is low. The Lord is with being. Some funny moments. But he he loves the Lord and when I read that book what what was very appealing to me was in my own life I thought I saw how God took that weakness in my life and turn it in history. which at least gave me the confidence to get up and even though I'm a mayor when I speak in front of people in my mind. Of learned that it doesn't come across that way and I give credit to God about that in his life it's the same thing. Here's a guy being thankful for what others would think with some kind of curse. But on him and God bless him. So I just wanted to say in that vein, you wouldn't think here he has the armor of God because I know we were going to take viewer question about that armor of God. I thought this guy is one of the most powerful people that you'll run across which you would never think that based on outward appearance and the way he is physically and. So it's really exciting. It's funny because you wrote that book I wrote Ford. For a book that was the hardest book I've ever. Read I, mean the the hardest book to get through it that I've ever read I wrote a report and it was about that abortion doctor. Gosnell. Some friends of mine who are journalists who are Irish journalist wrote this book about this guy and also made a movie about it. Basically, he would just was killing babies you know. Whatever the Pennsylvania law was he was killing right up. To their birth and birth on them and kill them, which is how they finally got their still doing I know when asked being legalized credible. So anyway, it was. It was such a hard re 'cause was just awful. It was terrible and this guy was often the women died. There was just a terrible terrible thing but I was so convicted. that. When they asked to do that Thang, I was I I'll do it. But then when I didn't ask like you, I had to sit down and think, okay what am I gonNA say about this as It was so awful but I managed to do it and it was good to be supportive of it because you gotta get the story at the media wouldn't touch it of course. Except for Fox, and a couple of those was even tell the story you know but it was leaving even todd had to break through a lot of walls because you know here he comes rolling in literally yeah and say, and I got an idea you know about a book. In he since he can't talk real well. They're they're just not thinking that it but but he found his way to share. Jesus. Because he's a brilliant guy. and. He can. Right. And so you never know when you read the book that this is. Of course, she figured out pretty quick because he he's makes fun of himself and H-. Social media because I follow him I mean he is. He doesn't have a lot to do. told him that you know? Few Times, he would send me a text or they gave them a number and he's like. Are you upset you're not responding I'm like, okay. Let me explain some day. I'll get back I gave you my number, but I'm not going to be sitting there on my phone and responding immediately, it may be days I may be in the woods. Cellphone. Neurons. That land out. It's been also bad as Tibo. Let's take a bright. So this is kind of the new normal this summer it's crazy. It's just you know nothing's been like it normally is in our culture and so one of our one of our sponsors is called their name is be spoke post, which I found was really interesting and their website is box of awesome dot com and found these guys fascinating. Basically, they've come up with a box of gifts for men, the things that men like you're talking to anything from stuff to groom yourself, which probably wouldn't appeal to y'all. Cooking. Cooking tools outdoor gear. You know a lot of different stuff like that, and so it's kind of like a when it comes and same when I get one for us to talk about it's like you can't wait to get into this kind of high end really good stuff. So like hunting it is. The chargers company comes to you. It comes to you to your mailbox modern day treasures like it. So here's how you do to get started. You go to box of awesome dot com and you take a quiz. So they kind of know this. Kinda stuff you'd like obviously and then you sign up you cancel anytime and basically they're gonNA start sending you a box this GonNa come it's seventy dollars at least worth of. Gear, but it's only forty five bucks. You're going to get a good value out of it as well. So if you WANNA, go check them out as box of awesome, Dot Com you get twenty percent off your first monthly box because you heard about it here, enter the code feel when you check out of awesome. Dot. com. Code deal twenty percents off and start treasure. Yeah I'M GONNA. Give my boys this the present. Perfect. Demand Tibo is I don't after a week. act like you just sent it. He's like respond like Tim, sent me a weird techs and what does it mean Osco but oh, he's. Sending two weeks ago. Now the dates I was asking about that came. And went. So, this would have been good information two weeks ago have your ga give you your phone and that you check it more often. And as a reminder of done this on a couple of podcasts because I'm still working on return emails I told somebody toes. Zach. Thing I started because a couple of weeks I was away 'cause corona and all that and so I started seven hundred and fifty emails. From unashamed listeners because I gave my email out a while back and I got it down under three hundred dollars. I'm getting there. Some of you are like is ever going to respond I will this is GonNa take me a while. On isn't that something that can't don't you add to it. Will remain well, if you answered for fifty in the time, well, sometimes you do correct because almost reply by you've gotten into something maybe unwinnable. It may be but more more undoable. But you know the they're so amazing and I and I love them because the stories are incredible it's I just can't walk away every once in awhile you'll. You'll send me so I'll tell you this al restoration productions dot net is my new email for you because I got some help you know people sorting and send stuff to me and helping me because a lot of stuff is like a manageable but I haven't said that every once in a while when someone like completely disagrees with me. and. I'll send those to me which are fun humorous. But this this one, the other day just got my blood ball boy and I feel like I need to bring it up i. just feel the Lord is this. One of the basic blood boiling. One of my passages that are read more than anything are quote which now let me say this quote just because I didn't go there and say here is the book chapter and verse didn't mean that it wasn't a quote from the bowel. So a preacher sent me this really nice letter. About the title of it was kind of done in a. you'll appreciate this as far as a are you are you ever a former pre? raphaelite how preaches now for free? So welcome to the club. And like it better, I quoted evidently, we got lost in translation. Because this is a quote, this is act seventeen and I'm going to quote this as only take a minute. But y'all use this just like I do I like because he addresses the basic three questions of humanity which offset many times. How did you get on the earth? What are you doing here and how are you leaving if you? Wanna A good sermon or if you're talking to a person who doesn't know Jesus those are three. Questions. It makes everyone thing whether they're believer not will say that again because a lot of people send us emails saying, how do I get a conversation going? So this is how When. Did, we did former podcast. You can start with a meal that's always a good start up and then you just let it go from there or but if you just meet someone you start with those three questions especially if somebody is is showing some. Emotion or They don't they've had a bad religious experience is like when you bring up Christianity or Jesus and there. Is Three questions right there play. Well, how did you get here and they're like where? On the Earth. You've got a process you're in your mind. You've got to make a decision about that that one of humans humanities decision making process is. How you got here. And so how you live will be depended on that. You believe you came from an explosion and you are one sale that. Come out of a mud puddle. Well, no wonder. You don't view life. You talked about earlier about where's the sanctity of life if we just all came from some kind of gashes Mr nothing that's why they don't view life is sacred oh we're just nothing. Came from nothing and we're nothing. And I guarantee you're probably bitter and depressed. We believe you made in the image God number two. What are you doing here? which is a great. Question. What are you doing? What are we supposed to do here? Do we now the world will say, well, you get a job, find your career, make some money and retire. That's what you're doing here. I'M GONNA have to disagree with you on that believe that God uses us. To make teases. No. That's why we're here. That's why he hasn't come back yet. That's the process that he chose. So, in the third is how we leaving which is a kind of funny but. So you're either leaving a box and it's over or you believe that your spirit will go and become energy and unite with the Gash Miss that formed you and you'll be part. Of this stuff, people freeze their bodies. Cutler. Fines or cure and. Jump Start Big let me go star Trek eventually the board will visit US assimilate my body. Nothing. And so I believe Jesus. Coming back, raise my dad body because I have his spirit, it's impossible for me to die. My Body will be changed not exchanged and we will be with the Lord for Wheel Leo forever with a body looking around eating fish because we won't do. So in that sermon in acts seventeen because he it all came from you worship as something unknown because at an altar to an unknown, God, he's I'll explain that. One of the lines in there. was. This the God he made the world and everything in it is Lord of Heaven and earth and does not live in buildings. Some version say temples. Built, by hands So the letter that you sat from this preacher says, God lives and buildings. And he sent me a whole letter. Saying J.J you're wrong. Now here's my initial reaction. Your you sent me a letter and I love you and at the end he says and Lovey. Jay's so he was he was he was nice about. But his whole argument is based on something that I quoted. Now. I mean there's three that again. God The Lord of Heaven on Earth does not live in buildings bill by hands and the title of his note to me was guide live in buildings and the Apostle Paul said he does not. So here was his argument. His argument was where two or three or gathered together. There are will be also. That was his argument. Now. Look. Here's what's happened there in my opinion all Joe Join in say what you think he has a narrative in his mind and he later on said it makes him uncomfortable if someone wears a hat and the building because this is sacred ground, he went quoted the party nexus about where you're standing is holy ground. What he should have made a better argument would have been that Christ. In the Holy Spirit's thing I told you knew that's I thought that's what he was saying where we're at. Okay. Yeah. So we happened to be on the building below the holy. Spirit was in me before I walked in the film. That is correct. So what is Paul's point is the to e- saying he doesn't live in buildings what he lives in US make that point I'll be like okay and while we're in the building, maybe there should be some decent see and some order I I would have been a better explanation is since he lives. In us we, are the. Building. What does that First Corinthians? That was another one? That's a fees, two phases three. No I Corinthians three nine says for yours dentist break. So I think one of the coolest things you and I got to ever do was to go to Normandy. And Walk on Omaha Beach and go to that cemetery and it was just it was such a moving powerful thing in dad did a documentary there in but it really kind of brought war to I've always been interested in it but it just kind of made it much more real to me didn't it to you just the Men and women who fought in World War Two including my dad and my mother my mother was a riveter on a airplane and and my dad fixed ships rather were there. But for the most part they were they people a whole bunch and you know obviously. Save the world for us Yep in honor of the seventy fifth anniversary, the into World War Two ancestry, dot com, which a lot of people familiar with we are as well where you can find out you know people related to They've just released something called the US draft card collection from war too. So it's over thirty, six, million draft cards, and so it's a really cool way to be able to find out if you're related to somebody. That served in World War Two because these draft cards name. So we want to encourage you guys to check these guys out a lot of great stories that are there. If you go to ancestry dot com slash feel you can start discovering some of those stories today ancestry dot com slash field. First Grade theus three nine for your gods fellow workers, you're God's field. God's building. A fees. Seasons to value there where fellow citizens with God's people and members of God's household bid on the foundation of the Apostles, the prophets with Christ Jesus, himself being the Kohner stone. Thank you, and in Ham the whole building is joined together and rises to become Holy Temple in the Lord which makes it impossible to get that. Structure I got another one celery, but I got here the structure read the other first Peter two four as you come to him the living stone capital s rejected by men but chosen by God and precious to him. You also like living stones are being built into a spiritual house to be a holy priesthood afternoon spiritual sack. That's all you were saying. So all I was saying was. When you have a building And you call it a church, which is wrong. We're the church. Where the building that's right I'd. Decided to let us house him which is. Crazy to think about. Don't put rule zone like, Oh, I have a head on into building officially get struck by lightning because he he by the point, it bothers him if somebody walks in. So here comes a guy he don't know your rules. He has a hat on I wear a hat in the building. You know why? Because it doubles as a hair net This hat right on I would walk into that wall I would have a wreck on the way to Church and Because I have hair that goes everywhere. So, but he doesn't know you rules. He comes in there because he wants to know about Jesus and he wants to go to heaven here comes a guy and says, hey, we don't wear your show you're being disrespect for this is a house of God. Well I'm. GonNa, come back and say let that guy come in. Forget your stupid rule. Stupid, but it makes me angry because I'm like you're alienating people because of a rule because in your theology, you have God tied to this building. Because you took another passage and said, well, we're two or three gathered together. He's there. So now if someone got to act differently and I don't mean from spiritual because he the cases he made our forgot the other ones but they were along the lines of not wearing a hat in ability. He's like bothers me. So there you go. That's a little deeper Meaning, of why I said God done live in buildings don't come up with frivolous rules at your church, but don't even call it church. I. Like it how we'll call it a building. It's a structure. We May. You think about the I hate to be morbid in barbaric but what would you do if your church? Burned down in between now and Sunday what would you do? Would best real. That's the end of the building alabi thrilled because they would take the Albatross. For from trying to do minutes, most people say, well, where are we go to church? I'm sure you'll find some I mean it'd be I hate it because it's a building and it's comfortable and it's nice going to the Church building is never mentioned in the by how about this the church that met at that building there. Now going to meet somewhere else and they might just meet right there without the structure and so it's not raining. That's correct. Jesus is not going to change. Your and how you respond to is not going to change the need to fulfill your purpose on earth. While you're here to share you, that's not going to change other people's not GonNa Change. It's not GonNa Change, and so that's what's happened to me with North, America the biggest problem with churches is or or the buildings you are correct it becomes some kind of weird structure that God has ordained. And we now have to. Act differently and respond differently, and there's rules and all the rules and guess what the common man he's not coming there. There's been a lot lot a lot of money. Invested and structures. That people think that's where a is and ought to define him. You have to go there to get touch with never realizing you not on out onto four or five big over overcome trees next to whatever, and it's four or five, your three or four of you gathered. That's the Church building about there under the three. Well, we proven by this podcast that there's a better way to reach a lot of people with the Bible Jesus. You are correct in real life you know being in our spot it reminded me JC, your story reminded me of A. Guy An older guy that is used to be a member of our church and he was a preacher to priest out and it was a whizzy night never forget it and I was younger the but I was still working for the church and he comes up just met three young guys first time that ever come. Wednesday. Night there's three young college age guys. So excited they were there. You know fixing teach and you know this is I'm excited. So I walked to the hats though. I walked to the back and getting ready to go teeth. This brother comes up to me tap meals. Chaudhary said, are you going to deal with those three guys are may And I was well, I just met him. What do you mean deal with them? He said about getting him hats off in here. And I mean I. I can't tell you how angry I got a split second and it was righteous anger. It wasn't just at him but I I just looked at my head to calm down because I'm physical. and. I was like you will not say a word to those two. They're here for the first time. There isn't here about Jesus do not say anything I mean just bowed up on it and it shocked him you know because you know I try to be diplomatic with people and all that but it made me so angry that these guys are facing an pretend to hear about Jesus and you're worried about them wearing a hat. And and we'll just run them all out. You said this make some people uncomfortable. because. They feel like now. You. Have this situation in Corinthians where it says. Women should pray. A man shouldn't pray with his head cover. Yeah. I had somebody but. About that, why they all wear long hair same thing. Well, right now, completely different issue will spend a whole podcasts on that. New read the book of of First. Corinthians. You'll notice pretty quickly they had some problems. They had they had some gender issues which is not uncommon to what's going on even in every muscle your. Women dressing up like man and you had interest not like women. You couldn't ascertain who was male and who was female. Lots of will you remember I? We're doing transgender four, four transgender. Right and so he addresses that and guess what he did, which is what God always does. He addressed it in love. and. It wasn't like I mean to me that's we get all in our culture of religion. From what this actually he addresses but then to try to apply that say, Oh, you got a hat on. I, I know this. I'll just say this whenever your freedom is infringed on because I have numerous versus the says Christ satisfy for freedom we've been say. So whenever you start coming out with laws and rule especially once own down the the way like whether you have a hat on. That's a long way from the heart. You know what you have on your head because I know that why don't we focus on all the verses that talks about your heart which is what you can't see a second another break. So, what do means of Americans and three former US presidents have in common? Though Jesus. Man. 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Look it's not just the just hats. It's. It's I've been church work long enough I can I've said in another meetings I've heard enough arguments about somebody wearing shorts or if you go back far enough women wear pants I mean. All these things that we're about meeting in that place together, all those rules Dan, you have been eligible tire people consistently making rules about that meeting place is just I mean it really it's getting away from everything we're talking and it's a sad thing. I guess I mean, we can introduce the armor of God today. Because you took off time cruise. You've never seen me upset. then. Send me a memo. That says God is in the build. The bill and other listeners, further listeners and we'll get on the arm. I've gotten it next time. Well, we still got. Yeah well, just remember these verses Psalm thirty, four, seven, the angel of the Lord in camps around those who fear him not to get bars and he? And he delivers them at Psalms thirty four. You lack the angel of the Lord in camps around us, and he delivers them well, all the in the grand scheme of spiritual armor just remember. You're surrounded by powerful angelic beings who are looking after you remember the story. Of the story in second king six. You Lash. Was He? No, he said open. Doors a Lotta. Around this is going to be bad and he was like Lord opened his ass. So you can see what I'm saying it was just thousands of. Then you've got some. got. Some ninety one, four, listen. He will cover you with his feathers. And under his wings, you will find refuge. Pandemic. No pandemic. His faithfulness will be your shield. And Rampart, he's not gonNA desert you. He's looking after you just just calm down. That's a duck passage because that's what yeah out at the Lynn Final Age soft twenty, one, twenty, five to as the mountain surrounds Larussa. Lem. So the Lord's around his people both now and forevermore. So I read those tax said spirits alarm, you know the sword of the spirit you know and the the belt of truth buckle around your way she breastplate of righteousness lucky fees and six I'm all in. But just remember you say, all those things are metaphors you say, where's the real protection? I mean the breastplate of righteousness and how could that be? All, it's God looking after you look at the book of visions. I mean I think the the scholars and what what they taught you in seminary. The, first three chapters. Are. Really telling you your position and now great guide is which which is always. The way following Jesus is he's not looking. You know when you're a parent, you go through this stage where all you want is compliant. And that's why you say things like well, how come I have to do it. Because I said, so I don't care how you feel about. This is what you're gonNA do now when they get to be fourteen and fifteen and you start saying that there's problems because they because now now they're learning on their own, they need to be. I. Mean, this is a little parenting one. Oh, one is that they've got to want to do it. So just making them comply. So he spends three three chapters, and if I just briefly touched on the and I, WanNa make a point that goes back to this part about God's in the building he lives in the building. You know he says in Chapter One God in love. Predestine us to be adopted as sons through Jesus Christ, before the beginning of time. I mean, this was his plan for us to experience with him. He he talked about us being having the promised Holy Spirit and thirteen and fourteen a deposit guaranteeing our inheritance everything God has we get he then talks about. Why Jesus has authorities above all rule authority is Dan the chapter one power and Dominion God placed all things under his feet and appointed to be had over everything for the church, which is us the people not the building then back. To the one of the most famous chapters in the entire Bible you were objects Herath you were dead. You were under the control even one. But guess what? Because of His grace? It's one hundred percent him. None of you, he seated with you. He seated you with him in the heavenly realms. It's all this good stuff. Then he brings everybody all races jewelry gentle. Under one. Complete Place of unity in diesel. So you get to chapter three and he makes this statement. Which is going to be my point in verse twelve it says in Him in Christ and through faith in him. We may approach God with freedom and confidence. You just think about that statement you have he's given you. The beginning of time he wants you to be as child forever. He rescued you from the dominion of darkness. He destroyed racism all of the things that we're after in the world he's giving freedom and confidence so that you may approach guy with freedom and confidence, and then some Ariza's hand says this, you have a hat on. Unless you're in that building. We'll all of a sudden. That seems Stephen. Which is why I it is. I get so emotional about it because I'm like you're reading all this and then all of a sudden you're interjecting something that doesn't make any save. You have a hat on or not you missed it. You you have missed it, which is why he said. And live in buildings. It's about what's going on in your heart you understand Jesus. This is the plan of God we happen to meet. That's why when the coronavirus yet and they said well, church buildings are they didn't say, Church. Village churches came meet. Well. That's impossible. Oh, we're GONNA make the buddy. Oh. Yes. The other day she went we were in south Texas. She went. She had to have a mask on that too many rules and she's like you know what? I can't talk to anybody or we're OUTTA missing. We need to just break down into literally asked me what are you going to do since they've shut down all the church you can't go to church anymore I said can. They lack. Are you talking about I said or two or three are gathered together, which is the point in Jesus's name. He'll be there. You don't need a stuctures it's sitting on A. Side of a Creek Bank set down side of the river back walking down a road where every are so. This take our last break. One of the things I was on stage as there was a church, a local church here. Pretty small. and. So I heard about this because we hadn't started meeting again at our spot which do now. because you got all these rules in place and so. So the people would come and there would be a escort there you had your mask on their mass you were walked to a certain place. You'd have to sit here so you were set down. In. New Sit here there was no singing. Talking to anybody else, and then the preacher came out and priest, and then somebody escorted you out and they were. This situation me is even as a as a speaker. I was just thinking. You know I don't WanNa do that. That doesn't sound very. Exciting it has it has. I mean. So basically, it was just kind of we want you to come. I guess. Country in the whole thing, the force behind that. All of these social distancing. Fear Yeah. Scared to death. We should be fearless. But if you asked anybody, you said who does the work? For the Church what would you say? What's your first? What would people say? Not what you would say what would most people say? The preacher whatever. Whatever. So after this whole thing I went through and where does where's his central location? At the church. which is not it's a building because we're the church. So he has an office there he has an office this headquartered. And guess what? He's the head. Now you read this and it's like headquarters is in heaven and the head is Jesus and we're the body that is the church. So he gets to four and he said he he makes it very clear. There's one spirit there's one body there's one Lord one faith one, baptism, one, God. And he talks about each one has been given grace and then he talks about these people. He says, it was he who gave some to be apostles. Now they're not that was an eye witness to the resurrection so they came and went. And saw him to be but they're not going far. Sunday. Be Province some to be o of Angeles Pastors Teachers. Here's the interesting next phrase. To prepare God's people. For work. Works. Of Service. According to this, they're supposed to prepare the people to work which and the reason I'm bringing this up is that's why. When you get to the end is like, well, what do I need armor for? Because, 'cause we do the work out here in the world is. Dangerous Work Building that there's no battle going on there other than somebody getting mad about somebody got hat on or you know he ate a rice krispy treat in the sanctuary. Let's have a meeting right now because God is fixed, burn the building because we had a visitor first of all sat and sister close seat and then Saturday night arrest. So we stop everybody primarily Golfie too, which is also natoma no eating. People say, Oh, can't even in there and they I don't even know where to there. But evidently in there because I've seen those meetings Iraq because they're like there was a guy that wall and the sanctuary and actually drank a cup of coffee while we're. Talking, So somewhere they found a rule where that's at I think it's. The reward supper or they said, don't you have home strengthens eleven yeah. Those very long wonder why? So, many in our country. Have Fallen. Under. The control of Satan it's what you're discussing. That's why they they say you know. Give me give me attic. So we got home metropolitan areas of people that don't even know anything about who got is Jesus Christ. Meant none of that stuff and yet you got building spread out across the country and in some of these places and Jesus. About they'll get their creed and this is their creed you say, Oh, here's the rules here. The rules here the rules here the ruled rule after rule after rule to really well, that's more times from since I think most people say most as my opinion. Are sincerely, mistaken. They've just met at a building. So long it's how they were told it makes them comfortable. So when anything different happens, which is why they're not bringing people. That everybody sits in the same spot as they did the time they were there they sit in the same spot. And tell the story about the. Little Ole. And ran people out of her seat. You know like I. Don't care. If you're visiting there remember even at our church they said, you know we got people they were saying something about they were so scattered I forgot what the reasons were and. Somebody asked me about it and I said, would rid them pugh's out of there. They don't go sit at them if they're not in there, we don't have. No no but they will. Still go crazy. With Gera lead to just have spoken at a bunch of little country churches. Now as chuckle because I'll see people coming in older folks and again sincere people they love God but and they've left their Bible their, you know their schol there is tight there little spots now these ps and it's not because you know it's like when we're come back here for our low God God moment but I was they. Took a bibles with you why we're here. This was the thing look I've spent I've spent most of my life teaching and preaching, and certainly being centered around our church building our building. But at the same time, I realize that Jesus is in us and so whether we had in fact, I thought the pandemic. Probably going to be an owner when when all of a sudden people weren't meeting in their structures. About what what happens when viewed as a good attitude and I think it showed us that when we come under persecution, which is coming if this other side wins the majority. And what's happening is we're GONNA be like China didn't you're underground your are correct and so we're going to be secretly other way out it seems the kingdom seems to function very well. Under strict totalitarian regimes, it it always hat there are millions of. For. Freedom. A lot of churches are trying the same thing. It's the same concept like Pew one of the most uncomfortable. Things you can sit in. Yeah I'm awful people you'll they charge. A hundred dollars basically to go to a movie. And get popcorn and a drink but you know now some of these movie theaters would all know what they'll do post grown of ours. I. Mean I went along with my son and they the seat I was like Hello, Cup look I laid down. Yeah I've got those the are the is dampened more. Interaction than any way, you could see true put rows of Pews were the people you're looking at in front of. In front where you're looking at the back of their head. Break your neck to look around behind you. So you can look at the one right here beside you this but that's about as far as you can go it's just not good Lord. They said that revitalize the movie theater experience because you gotTa go who wants to go sit for two hours. It'd be uncomfortable sit in a nasty chair and so they did it's online. What are we? At the charge bill I mean make thing giving some stadium seating. Let me relax here at least listening Oh boy have a place Ryan put more Bible. Have somebody come up you know volunteers and say you know how are you needing? More finances course are usually have a weapon on, but then I got coffee bottle. Got My coffee bottle set it up Air Mike. Okay Boys. Worship down here comes from the same thing. If we're going to go to heaven, we gotta pay the price. They don't focus on Jesus Ben Prize, and we're have to be as miserable as possible because there's no way we can be comfortable here in this be a good thing I'm telling you I've been to places where I thought it's like if we had a blueprint how we can make this as miserable as possible and then we just don't know why people show up and go to like. Be Going to heaven you can. Make it worse. You can put a mask on tell me Kate saying these has to sit down shut up I. Guess that makes it worse. Well, we didn't get to fees and sakes, but we will next. We. Introduce. Actually, Jas gave a little exposition. I got a couple more thoughts she brought out when we get back to seasons a phasing says one book that you gotTa be careful about going in there making a point onto versus right it's a totalitarian letter in my opinion is and I've got a couple more thoughts about that. I made some notes. So we'll talk about that next time on a shame. Thanks for listening to the UNASHAMED PODCAST, help us out by rating us on itunes and don't miss an episode by subscribing on Youtube and be sure to click that little bell to get notified about new episodes and for even more content that you won't get anywhere else subscribe to blaze. TV At blaze TV DOT COM slash unashamed.

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The Written Word with James Timberlake

Come to the Table

1:12:58 hr | 8 months ago

The Written Word with James Timberlake

"Tim Curley in fiction right. Like if you WANNA have a career that can be useful because it helps you get your name out there and you can use it to segue into bigger interviews and whatnot and you can claim all bestseller on this list. That list and they could all be great marketing for you but for a lot of the authors that. I like to work with our company works with. They don't care about that per se they care about telling their story and enter in interacting with their audience and for them. It doesn't really matter. Most of them will hit Amazon Bestseller. Just because it's pretty easy to do that and so that's cool but the real joy comes from getting that email or that letter saying hey you gave me a new way to look at my life or I'm now dedicating time to my kids or I'm now dedicating time to self care or whatever. It may be that. They took out of. That book is going to improve their lives and then they feel that they want to reach out to the author and Expresso for me. That's where the real judge of is this a good booker. Not as did it affect your reader the way you wanted to Levin Action is listening to understand not to react all are welcome to come to the table and all are welcome to listen and God bless everyone. Welcome to the PODCAST is your host. Sean McCoy today is a great day. I Have James Timberlake going on board and I met James. Through these spotty guest's website. We've mentioned a few times now with Mark Shaw and I went on their twenties. Great mediums of people organically created inside this industry to help people connect and all these other things. And what's really neat about this group is they have subgroups inside of the pot inside of the website and in one of the groups. I saw was authors and the author. Group really intrigued me. Because there's one of the things I have some plans books. It's something I always wanted to do but I recognize it. It's all very wrong. I don't know what I'm doing. So hey here's a chance to connect with some authors around this group. Let's see what happens is jump in there and as I do. Of course you're suppose in there and get to know your cell or get the introduce yourself all that kind of stuff and as I do on looking through there. There was a post about from a gentleman but James and so I'm going to read a little bit of it in terms of his interim why I read. It went all right. I WanNa talk to this guy a little bit more is I found some things that he said intriguing and then as we are today and so he he wrote in Fort Worth Texas. I've been writing for years marketing. Copy and script writer a few years ago. I started doing book coaching and Developmental Editing for first time authors published over one hundred books across several industries. But none with my name on it yet. I'm still doing but coaching and proposals for others but also now working on my first personal book central theme is Breaking. The bonds of your parents belief. I it's told through my story of growing up in a fundamentalist home and my personal journey from false belief to staunch eight enthusiasm and then halfway back to true faith albeit a very kind of faith that when I grew up in I'll be different very different kind of faith in the one that I grew up in. I'm also starting an author. Podcast where interview authors that have recently published about their experience and the common obstacles fears and questions that come up during the writing and publishing process and so with that I thought Oh man. There's a whole lot unpack on that. There's a great conversation in there somewhere. So many layers of where we could go and things that we could learn about. This is one of those things that we we hear about all the time authors bestsellers. You know there's books everywhere you know every airport every every where we've grown up around books. All the major religions have a book of some sort that I know. I'm wrong. Have some sort of book. Books are such an essential part of our lives in there and there's a timeless aspect of it. There's so many different areas we can go sound like podcast like you can write whatever however that you want as. I just felt like I said I reach out to him. Had A great conversation online by phone and then here we are and so with that. James Timberlake thank you so much for accepting inviting coming to the table. They for having me. I'm really excited to be awesome man. So you know the routine. We were discussing a little bit ago. We'RE GONNA ask questions from the. Would you rather book you get to pick one three two thousand three times and we learned more about you? I don't know let's say one hundred one hundred any reason that number popped out no none at all plea random all right. Would you rather watch the summer Olympics or the Winter Olympics? The winner absolutely the winner. I I love the winner. In general I love the snow and all those sports. The snowboarding skiing ice skating all that holds a lot of interest for me the Summer Sports. None of them really grabbed me. So it's a no-brainer. Also my wife was a competitive. Ice Skater in her youth so she likes to watch that still today. So does she helped like you watch ice skating. I watch it. I played hockey years ago. And it's like skating unbelievably hard. I mean is it physically unbelievably hard? I think extremely extremely athletic all kinds of things that go with that all that it. I watched ice skating and it just seems like I don't. I can't tell the twin. Let's or an excellent or whatever you know you haven't yet no I should because every time we watch it my wife schools me on it. And she's like. Oh my Gosh I look at. The person didn't amazing she's like no that's GonNa be like sevens across the board. What all looks like impossible stuff? They just did like magic but yes. I can't figure it out. Just all looks amazing to me. I'll just you and I will. We're drinking from the same cup as far as that one because I I look at it and just kind of go. I think that was good looking exactly. Yeah it looks good to me. Also all right good deal so pick another number five hundred thirty four all right so now. I'm going to ask if that means anything to you does. Not The last one. I'll do one. That means the knee. Okay maybe you would. You rather have long nose hair or long ear hair. I guess of those two. I would go with nose hair. It seems like it'd be easier to travel Never missed a day of just blended with my mustache right so I got a killer beard. Going down eleven. I'm working on. Yeah so do you. Do you take care of that. Bad boy you pull a little Little Yeah but yeah a lot of yeah so I do Beard oil as well as a beer cream not usually the author one or the other but then you know commit Washington. Yeah that's it just seems I said because I grew up. It seems like I'm part of that trend not not like. Here's with more than short beard. I learned about beard oil and other stuff and it just seems like it's this new interesting not just the beard but all this other manicuring men doing manicuring type stuff like that. It's all it's all very interesting. Yeah I believe so last one okay so goes through two thousand so I'll do one thousand eighteen all right so you said something I ask. Yeah so it's my favorite number and I assume the next question would be wise at your favorite number. Yeah and it's the silliest reason but for some reason that stuck with me so way back in the past when while this funny way back in the past when mission impossible to came out l. even know what year that was a long time ago and they were one of the first movies that have really interactive website and so. I was fairly young at the time and so I went on. I signed up to be like an agent or something whatever. The Marketing Gimmick was for this movie at the time and my agent number was one zero one eight and for whatever reason I was like. That's a really cool number and been like in my head ever since so I use it for Like if I'm ever if you always at the sign up and put your name in for us name so my name is James Timberlake till tea or whatever. Whatever ten anti data number to something it's always Tintin everything but my pin number just in case you're wondering additive team hopefully wars anybody. Going on whatever's pin number K where we were. We're not gonNA judge but yeah good catch on that one awesome so wired so to the question ten eighteen a. Would you rather eat frozen grapes or FROZEN YOGURT FROZEN YOGURT? I imagine it's supposed to be frozen right. Yes are there is a version of it. This Rosen yeah do you vanilla chocolate flavors you'd strawberry probably if I was GONNA do it or vanilla if you're adding fruit to it or something like that all right so those are the those are the first half of the questions. The next three are standard. Three that we use and the first one is and you may answer this as you do. The other ones kind of you know. There's no right or wrong so worried about that please. What do you believe in Do I believe in a lot of things but I assume you mean more in the spiritual side of things the closest I would I would describe myself as a Diaz I suppose is one way of looking at it but I have a lot of strong beliefs loosely held. I'm very open to changing. Ns kind of where might not lead into this. But that's kind of like what my books about is. I am constantly refining. What I believe in that process is allow us to say what? I don't believe that what I do believe because I'm pretty much open to anything that I haven't already ruled out. If that makes sense that makes you wanNA flip the question bitten and do just that. So maybe what don't you believe? Don't I believe it? So what I what I don't believe in is a literal super fundamentalist interpretation of really any of the holy books so that includes obviously the Bible the Koran. I also don't believe in Sukhbir Pseudoscience e type of philosophies so I don't believe in the secret for example or something like that I do believe in some version manifestation but not in the supernatural. Woo Louis sends more in the Thoughts have the potential to create reality through action. Type of thing and Funny enough the closest that I've ever found that in a religion has actually been within various occult circles. I don't practice of any of those but just do studying them. They've come the closest to that so I don't know if that helps at all but it's not because it's he's relatable to do a lot of people I was. The second question is what faith other than your own or any faith other than your own has had the greatest impact on you. Good or bad s Is Interesting probably the one that's had the most profound change in me personally was satanism which probably is a shocking answer for some people again. Don't practice it never never have but That was one of those where growing up on the minimalist. My understanding of what that was was completely different from what it really was right. And so when I got exposed to real practitioners of that who practice it and I should make distinction. Because I've I've known people in both. There's there's different types of Satan isn't as also safari in ISM which sometimes gets looked in with that all that to say like I naively thought growing up that these are people that worship the devil which is insanity And there is a very small group of people that do that but the majority of them. Don't rain a lot of Moore. Atheists a lot of them And the ones. That aren't atheists our view the Luciferian Satan character again solve very general but they view him as a a light bearer bear right and so all that to say I learned that you know there as an individual very similar to me in my morals and ethics and somebody would be my beliefs and you wouldn't you wouldn't necessarily automatically assume that especially coming from my background in fundamentalist Christianity. Where even you even Catholics are considered Satan worshippers right so when you have the name say in your religious name obviously people killing cats and eating children right like that's the image that comes to mind and so when I found out that wasn't really the case they were just normal by large normal people who had very like I said very relatable views on life in the world. That really made me start. Second guessing all my assumptions when it came to groups of people that I thought I already knew even though I've never interacted with them we could. We could start unpacking that right now but I want to get to the next question that I love that. Because it's I did a podcast earlier as guest and and it was the same temperament around when you don't know people which is the essence of what we're trying to do here. Talking about our podcast is to your point. People say you want me to do what you want to go. Talk to somebody. Who'S A satanist? No thank you. I'm going to you know my job is to take them out or to convert them or something like that and so on that a little bit nuts preclude. That really did it. Yeah let's do that but the last one is which I think will play into this as well is what do you think is the biggest issue that the church organized religion faces today. I I'll make it a little bit more specific. So I'll say the the Christian church within America's that fair 'cause I think different places different churches have very very Sir Yep so Within the Christian church particularly when I grow up in I think the biggest issue is is there were religious but their inability to accept that they may be wrong about some things. Right doesn't mean everything and it doesn't mean you know that you automatically except when somebody challenges you just saw him saying. I'm not saying that but there is no since where there how much how I want to say. This is seems like there's a a very strong hesitation to consider alternate points of view even on what could be considered minor things right and so you end up with a Lotta squabbles. Even between churches right so it's For example Oh we have to serve real wind versus grape juice. Means something as simple as that can cause huge fights among you know posing churches or within a church in an obscene. Many churches split over. I mean literally. My my parents recounted a story of some people knew the church a very large church. Several hundred members split over the color of the carpet for the new the new carpet because someone had red for the blood and someone at white for purity and whatever and it split the church and emily this madness but everybody like they start taking. What the things that should be dogma. If you're if you're calling a religion and they just extrapolated out so that now every opinion becomes dogma and you can't question it or you're questioning God or whatever it just gets to the point of ridiculousness my mind. It's yeah I mean I've heard those stories. I I got into the Church or going to church about this stuff. I remember one of the things I thought was so interesting and that means on the wrong word but there was such an appeal that I felt a draw to. Was this idea of community and brother and sisterhood. Amongst your faith and then from the very beginning it was all these distinctions. I mean I knew there were different denominations but then going through and figuring out why and what it meant and then they can look at it. Now that we've you know we have killed each other over these fundamental differences Whether they're big fundamental differences like Protestant Catholic or down even to the nuance details like that that we allow this this thing to happen and so yeah it's A. It's an understandable. That could cause we're not. I don't have anybody. Favorites is the right way to say it it. Just it just for me. It doesn't show fruit of the spirit. I'll put it that way. I look at Yeah I would agree in I guess I would also say that. Is it's You know you kind of missing the forest for the trees concentration right like if the whole point is to love your neighbor and to showcase the love of price through your actions the you know Christ made a point of of being very firm on the things that are important but then the things of the world like carpet or or whatever it would be you know. He had no interest no care. It's like Oh you're rich or poor. None of that matters to me. You're from this area that area. None of that matters to be a Republican. You Know Caesar whatever. I don't care about any of that what you know. What do I care about I care about? Do you love God and do you love your neighbor and do you live that and not just say that right like that's the whole thing and you missed the point? I think when you and it's funny because you see that even in the Bible you see that warning through through Israel right where God's you know here's ten ten laws they cool. We can turn that into a thousand right absolutely. We can do that and then if you break one. Then you're breaking God's laws I gave you those loss you know like is so that's how you end up with where you you know. You can't even turn a light switch on on the Sabbath Day anymore because you just keep building out. We can't work. Yeah extreme for sure so I think things are good kind of go back to what you're saying little bit about what you're doing with the books where you're where you're nowhere. You're you're happy places where your heart is in terms of terms of books so give us a little. Bit Of background on your. I mean we always have books was language was writing. Was it more the editing side and then come back a little bit about. We're talking about you. Know the ultimate ultimate books these use books on what they can do for us and how they play such a crucial role in how he becomes such a massive part of our our every day and have been for years. Yes you're so I mean for me it's more it's not book specifically as much as it is writing. I enjoy writing I. I enjoy reading in all of the different formats. That can take so and I've done that from a pretty early age. Never ever thought I'd do anything related to writing as a profession but got into marketing and then realize that this kind of interest talent I had in writing was useful in a really practical way. And so that was kind of where it started professionally. Guy Opportunity to or for the company. Called Scribe With that that was a great honor and really exciting because I got to really go through and use some of those talents into production of of books for first time authors. So that's where I got. Just a lot of experience met a lot of amazing people and started doing some editing and stuff through that about a year ago. Some of the people that I started working with on a regular basis and kind of friendships with we wanted to work with A little bit different type of clientele so we started our own a deal a little over a year ago with octane literary partners and Started working with people who had a story but didn't know exactly how to tell it and help them turn it into books and so in in that role I work pretty much as an editor which is where I really enjoy working. That's I think part of the some of the reason. I'm having a little bit harder time. Doing my own book is one. I'm just much more comfortable telling other people's stories and also I enjoy editing. So I enjoy the process of taking something that's Draw Forum and polishing it up which is a very different skill set out very different process than just filling a blank page with stream of consciousness type writing so glad you said that because it's doesn't ask that typically mine oh my my knee jerk longtime was editor is somebody who's trimming up the grammar. You know making things kind of fit from a structure standpoint whereas there's a creative aspect of saying okay. Here's here's the sentiment. You're trying to create around this area whether it's a fiction or nonfiction. Did you really come in? And say can kinda help us through that process of wouldn't editor really doesn't when why. That's so crucial for a book. Well it depends on the editor. So there's different types but so there's what's called a it also depends on if you're talking about traditional publishing independent publishing or just side but in any rate there's something called a developmental editor for sometimes called an executive editor. This is basically the person that does what you're describing. They come in and they. They look at the book from a A high level overview of. What is this book about? Who is its target audience? What is it trying to say? What is the understanding of the audience coming into this book? What is their reading ability? And then you take all of these kind of level concepts in you take the essence of the story whatever's written in that first draft and you go Is the narrative flow there? What what do we need to rearrange? What do we need to get rid of? What do we need to add for clarity? So it's really think about it in that. Sense editors kind of the advocate for the reader in no sense in your advocate for the author. Because you want the author to be successful but really the way you do. That is by advocating for the reader. Going hey you need more context here or this is this is cool and it makes you sound good. But it doesn't offer anything to read or we'RE GONNA take it out right and then you have a different type of editor. Which is a copy editor? This is the person like you're alluding to before that goes through and make sure all your comments in the right place and you don't you don't miss up punctuation or whatever right and so we use both. I. I don't tend to do the copy editing. We have somebody else. That's all they do. So I I like the development developmental editing because I get to work with the author. Reckitt to meet with them on a weekly basis and we get to talk through the next chapter of their or review the previous after depending on where they're at the process and then just like with the the thing I shared with. You kinda helped him a lot of times. They don't even know how to start right because they don't know where they're going and so a lot of development can help to just helping them identify what it is. They're actually trying to say which you would think would come naturally but it really doesn't a lot of times so so when I ask you a question around that because if somebody who likes to write in his right as written a pretty fair amount but all set that I for that's mine and I haven't shared a whole lot because I know I know about myself especially in is not an ego thing or maybe a little ego thing and that is you know criticism constructive criticism. You know so how you deal with. How do you deal with your am pouring my heart in that this beautiful story or I'm rob you know here? It is what do you think James? And you're like yeah sounds great but changes appear and then it's like well no but I want. That's the message I need to bring out to. The world helps going around that road of what it's like to do that. I know there's a customer beyond that disappeared from a creative standpoint. How crucial is it for the person bring that story out to kind of put their ego their feelings a little bit to the side? Yeah well and I think that's. That's huge so the way the way I approach it is one also you have to. Have you have to have a really good report with your author right or your editor? If you're the author you have to be on the same page about you know who this book is for what. Your goals are for this book with the Tones. All those things already so if those things are already agreed upon in the beginning it makes the conversation later very easy because you could just say for example. Hey do you see so? We have an Avatar. We create an Avatar for authors. And we give that Avatar name. So Bob for example right and so when those when those types of things come up and go hey would bob get this with no context in. They go right so then. Sometimes it's simple as that when there's pushback in there's a complete disagreement where say I'll say. Hey you know. I don't think this is appropriate. For reason it's early something out ever do ballistics and they go no of. It has to stay for this reason that reason that I was okay. Here's my opinion. This is why I think that. But it's your book with your name on it. It's your decision. As long as they know where I'm coming from and why hold a certain opinion. It's their job to do with that information as they will and if they want to say you know what I get that but I don't care just needs to stay in support to me. Cool your book so to that as well. I mean there's obviously the side of the James Patterson and Brown you know you could kind of textbook. I remember I used to read years ago. Conan the barbarian books the engine and dragons books which now looking back at it. You're kind of a template right. There's a there's a preconceived. There's a pre laid out outline of the story filling in creatively in. I just remind enjoyment pure fictional kind of standpoint. I know this is what's entertaining to to some extent you could argue in the nonfiction either. Some areas where you can kind of become. I would guess you correct me if I'm wrong. But he's a stomach around that or you're kind of appealing to a certain mindset. You're almost going to your your kind of there's a there's an airing to the to the reader. That would definitely a good thing. Then there's other part of me 'cause I when I looked at what you sent me because just a development. There's a thing you go through the document that you sent it. I was looking at and I was like okay. The first question you decide earlier. Who's your target reader. Like who is that and I think a lot of times my target readers. I think the whole world needs to read this so I really have one but I do. So maybe take us down that. How do you balance those two win? Is it just something that somebody wants to publish? And it may not get ten more. Tim Warrenton readers. Is that okay out of you. Play out all that kind of stuff. Yeah so that's just a conversation and it's interesting you say that because Mo- not not all but I would say probably to about seventy five percent of people that I I thought to lake. They WanNa need your say well. It's Kinda for everybody or it's I I was for is for all the women out. There are all the men all the dads were all the whatever. And it's like okay. That's you know now it's not for okay and so we you know we. We kind of have to play with ago totally. Will you know like every every dad could take something away from this but think about a real person right a real person for a second and go you know? Think about I if I had this book today and it was done. Who's the first person I would put this book in their hand? And why and so you start just kind of talking them through that and asking questions by then you start to see mortally. They start to see usually notes a very specific niece within that race. Oh yeah there's probably is a dad but it's probably not just all dad's it's probably an American Dad who you know grew up in a religious household and then maybe they're a small business owner or whatever and you're trying to teach them about how to balance responsibilities as a father and as a business owner so that they can connect with their children on a day-to-day basis. Because you lost yours at a while. You're at a board meeting something. I mean this often ask much more specific than most people think it is and You know it's like I don't WanNa limit myself was but it's like anything else particularly marketing right like the the the the the idea that something is for everything means actually from no one right like it can't be so the more niche you can get the more impactful you can be in that book and and the other thing that sometimes happens. Who Will you know this part of the book is for these people in this part of these people are very different and a lot of times? That just means you have to books right like okay cool. That's not a problem. Just which one is more important to be right I? You're right both read many as you want your life on right. So which one's more important to me right I and then again. It's just it's all about putting them in a situation where they have to to see their own goals and our own motivations and then it so it's more just a guiding process as opposed to telling them that makes sense. Yeah someone talk a little bit the actual because the industry a little bit maybe around things like New York Times Bestseller Amazon Bestseller. All these these monikers these names we use it that people come around you know what what is it and maybe this is more a greater place to start in terms of a macro and what makes it a good book. What makes it successful? And then they've got to get some of those nuance around the industry. Either as a especially as a reader or he's looking at books what is important is it important. Don't need to be a bestselling author. Yes so it's like anything else. It really depends on the person but by and large. It's kind of like a compared to movies right. So like what makes a good movie announced? Whatever you like right so different different answers. What makes an Oscar worthy movie? That's very different thing right so When you look at books particularly bestselling books and there's a lot that goes into that but but it's more political than probably most first time authors would expect right so you have to come through the right publishing house. You have to know the right people. And there's been books that have outsold bestsellers that never get on the list because they were independently published or they were published through a smaller firm or whatever and so they don't even qualify. So it's not it's a lot of people go. This is the most popular book. Therefore it's the best on the list. It's not really how works end so what you do see? You see that with Amazon with Amazon. Best-sellers it is based purely on the sales. The thing about it though is you could be an Amazon category. So you get the Monaco Bestseller. It doesn't mean you sold a lot of books. It just means you know in books about you. Know there's categories might be something like super specific so You might be number one in books about marketing automation SOFTWARE IMPLEMENTATION. Right and you get your number one because you sold one book and the White House bought anything in that category for two months and so for me I look at it I go. I hear somebody's bestseller on. Either of those lists. I just feel like it probably makes you feel good. It doesn't make me WanNa read Your Vote Right. And it doesn't come with any money so as an author. Now it's really just an opportunity to say. Hey I got an award right and so for most ESA for some of those. That's important like if you WANNA be a known author particularly in fiction right like if you WanNa have a career that can be useful right because it helps you get some of the your name out there and you can use it to segue into bigger interviews and whatnot and you can claim all bestseller on this list that list and that could all be great marketing for you but for a lot of the authors that. I like to work with our company works with. They don't care about that per se they care about telling their story and enter in interacting with their audience for them. It doesn't really matter. I mean most of them will hit Amazon Bestseller. Just because it's pretty easy to do that. And so that's cool but the the real joy comes from getting that email or that letter saying. Hey you you know you. You gave me a new way to look at my life or you know. I'm now dedicating time to my kids or I'm now Dedicating time to self care or whatever it may be that. They took out of that book. It's GONNA improve their lives and they feel you know they want to reach out to the author and express Ed. That's where a lot of times the benefits come from you know and that's for me. That's where the real judge of is this a good booker. Not as did it affect you read the way you wanted to kind of a little bit but is is technology and things of that nature going to replace the book that ever happened. And if what is your thoughts on the future of a medium acknowledging medium I was. He was a big deal. The printing press or just writing books even back in the day super expensive time consuming and resources all the way up to now you can print them you know on demand or even GonNa honestly because you hear this time so she I think with with our age group are our time we we can reminisce about when there were no electronics at all. There wasn't anything it was it. Was it touch it? Feel it smell. It opened it up. See the cover all that kind of stuff which is led to numerous numerous puns and things of that nature and you know these these aspects that we we talk about the relates to just books being on the same page. Open like you know. I'm an open book and so tells him about what you see going forward in that area. Yes this is obviously just cloud guests but my kind of what I'm seeing now is something almost reminds me of We saw this too when you saw the Records Goto Cassesse go to CDs now records for back right in the the interesting way so like once once it was easy for everybody to and then and then it went to digital right so now the digital is the preferred method Any and everybody can be a music artists right. And they can all have their single out there. Where their album out there? Or whatever and you'll stream it or whatever and I see that very much being the case in literature with evokes right. It's super cheap to publish NEAT book. There's you can essentially do it for free. Make a little bit of money. It's very easy to consume the books you can get it on forty seven different devices. You could pick up any of those devices at any time in instantly. Pick up where you left off you can store you know unlimited number of books and switch through the but what. I what I think's going to happen and you can see it. A little bit now is people are GonNa Start Viewing physical books in the way that they view records. Now right like for ninety percent of my catalog I keep it in. E You know like an e format just because it's easier more convenient and but for the books that. I love books that are important like I want a physical copy myself right because it's at that point it's no longer at some point. It moves from being just an experience of I want to read the book for the information in the book to. Now there's some type of emotional connection. I have with the book because of either the subject matter or the change it made me or something resonated. And now it's part of my identity. Those books nick will always have a place at least for the next. Two generations are so as a physical physical item because people want to be able to sign it or have the author author sign it or they wanna be able to give it to their kid or their neighbor. Their spouse go. You have to read this and it's not quite the same feeling when you send them an email going. Hey I recommend this book a PDF. Here's a exactly and not to say there's not value from that because people do it but it's not quite the same emotional feeling as handing them a fiscal book. So I have to ask only because I do this all the time that listen to audio books from a purely from a convenience standpoint of just timing and stuff like that I can toilet podcast stuff like that and I find I find I especially enjoy it. When it's the author who's WHO's the one that's saying you feel like this is them and I've never heard I remember even bleak house years ago by Charles Dickens. I have no idea what he personally sounded like in the voice that I created in my head of what it sounded like or whatever and and such where the audio books is that just a easy way to market like you said you can basically do an audio recording a couple of things set it up and off you go or or a good way to do it or is it kind of like the cheap way to a book or what do you think no. It's it's actually a well. It's like anything else you can do it cheaper and and and get it up there pretty quickly but it won't be good right. He's like anything else. I mean the same thing with e book you could tell difference in an e book. That was a word. Doc that got exported as a PDF and upload it to Amazon versus one where they actually went to the process gotten editor typesetter to lay it out properly and converted to e Book Format Read. Same thing with audible. You have people that you know. They recorded on their phone. And then they just uploaded in over the best strategy and sure you can do that. You could do it as a podcast. I've seen people do their books. And they read one chapter per podcast right and then they released episodically. That's fine too so there's no wrong lead into a but in to do it in a quote unquote professional is actually a lot of work and can be pretty expensive Relatively speaking a thousand dollars because you want all the right of recording equipment and is more and more people get into podcasting more people already have that investment out of the way. 'cause they're doing it for other things but if you don't mean that can be kind of an initial star-crossed or you go into record or you get time at a recording studio which you know charged by our So there's a little bit of investment there but the biggest thing is it's hard for an author if they've never done it if they're not used to speaking even public speakers because it's a very different type of thing to sit there and read into a microphone and they don't realize that you know especially if you have a sixty thousand word book. I mean you're talking anywhere from six to ten hours of of reading and that's if you don't mess up and most people aren't used to speaking that long uninterruptedly even if they think they are in so what you see is after the hour three or four. Their voice starts giving out. You can't record anymore. You have to stop Nicole picking up tomorrow at your voice recovered by the next day and so his being this big huge issue where you have a bunch of challenges and things and so but if you if you go into it with right frame of mind especially if you have a good a coach or an audio engineer that can help you through the process and you schedule it properly it can be done well and I agree with you when it is the author and they take the effort to do it right and go through it and spend extra time. It's that much more impactful. Is there anything I know? Like in the book world if you will correct me if I'm wrong again and of the Book World First Editions especially the Prince of it. There's something and I want to say becomes it becomes almost a Become an AFICIONADO collector. You're honoring the book is the physical part of it. So is there anything in that world kind of like the from an etiquette standpoint but just from a demeanor standpoint of our audio books cheating or e books cheating or is there any conflict there ever or does it really not matter. None my experience. It hasn't mattered again. It depends I think on the goals of the author. Like if you're if you're an established author and you're looking to if I'm trying to think like a even now even like Stephen King like audiobooks. There's not so even if you're prolific and you've been in the industry while you still do these things because that's just how people want to consume your your work and so I don't think it's cheating at all as long as you do it to the League won't you put the effort and you put the the the right resources together to produce a really good final product now. I think it's enhancing the experience only cheating at all so to books and kind of what I think is maybe a good segue into some of the other stuff. We talked about earlier in some of your story and does what books are. In general there are these portals to to somebody to somebody's literal story and that's what it is and it gives us a chance to hear and listen and learn and openness to do different things completely made up things you know galaxies far far away to your life story. You said your personal book is kind of going back. And reflecting on that so tickets looked down a little bit of the journey of getting personal as you go along as you as you'd like the Book The O. D. Book. Maybe this is fair the by the most famous arguably the most famous book the Holy Bible. It's what it means unless I'm wrong. The within that context of a book itself it is an introduction. There are so many things that I can. You talked earlier about near NC which you're alluding to before we become it becomes almost this tool and as we've both seen. I know where this inherent word of ex could not just the Bible. I mean let's be. Let's let's bring everybody down to this that especially when the Abraham mcface around Judaism Islam is like no this is. This is the book over here and everything that it hasn't. It is the truth per se. It may be kind of go down a little bit of where you're how you started first introduction to the book for these ideas concepts and then as that started to evolve. It seems like for you. Was it a gradual thing to kind of broke. The pieces fell off. It was kind of a sudden thing was around an incident or or was it just kind of a contemplative thing for you as far as in. How did that really shape you around? Understanding what books are for supposed to be used what they really what they can mean what they cannot mean in something along those lines in those areas yes ugly hideous those loud do best drab whatever you want absolutely yes so for me. I think growing up. I guess we'll start there so good growing up. Your description of the book is absolutely correct. That's it was the book like we. We weren't opposed books in any sense of the word but we you know I didn't grow up a big reader as a as a child necessarily Because most of the stuff that had was assigned by school or whatever so I kind of probably like most kids initially was kind of like. Don't like this and to the point where I ended up having over summer. One Year my teacher assigned to give credit to my mom. She forced me to do. It helped me through it but I had to read like thirty bucks or something over the three months of the summer break but from there like I from that experience I gained the ability to I guess the ability were in the mindset of okay. You know like I can do this and it's fun and I can take a lot from it and so that kind of was when I started seeing Book Says More than a Chore Ride. Seeing it as something. That was an opportunity a but when you think of the Bible to Kinda together half your question it didn't fall into that same group because it was different right and I didn't know the word of the time but the word I would use now would be a wisdom book right and You probably familiar with that term. May Be but you know. Being a holy book is a is a very different thing from being say a even even a philosophy who are even something like Jordan. Peterson's like twelve for life or whatever it is right like he's telling you how to live but it's still not the same thing say like the Bible Right. It's there's a there's a distinct difference by not as Kinda kidding themselves and so I guess I view them a little bit differently but for the for the Bible at the time you know I I kinda solid. As justice saying that was static it was set in stone. It was not to be questioned. It was not to be touched in funny enough in all those things kind of made it. Also that it wasn't to be read right wasn't that wasn't the intention But that was that was the effect. Is You know it was thick and he could only re growing fundamentalist. You could only read the King James version right. 'cause anything else was was considered a radical and so exactly exactly was you know and so it's like. Oh my God you know it's like I'm sitting there reading this old English or not quite was but this you know and it's half the words don't make any sense the other half the stories. Don't make any sense I was going on in in. It never dawned on me to to go any deeper to figure out why. So he's just as you know it's just others listen to my preacher and move on right and so that was that was my default for a long time and then skipped stuff but basically when I came out of high school. I didn't really know what I wanted to do. was pretty deep into my faith at the time and so. I ended up going to Bible College and so in Bible College. You're forced to start digging into some of the original languages digging into the context of the the social environments of Israel and then some of the other areas that the Bible takes place in. What was happening. That really gives you a whole. It opens up a whole new understanding of what these what this particular book or sent. A books really is its collection more than a book itself but in so that's when I guess paradoxically both one solid is being so much more than I ever thought. It was growing up but at the same time. I I guess you call it face in what it was saying. Also diminished was very interesting and so it a bit gradual. The more learned about it the more interesting it became but the less I guess. The less dog management drew. Maybe is the word yet. It's true true to a point where it was never going to dictate areas. Maybe maybe that's how awarded an email. It no longer seemed in air it right like there. There was places where there was holes. Recruits were very clear and it didn't jive with this the narrative that had been told about this book so while more interesting also just like meeting a person in real life right like you. Kinda lose the like celebrity. Kinda lose the appearance. Exactly go. But they're they're just as interesting as a person. They're just not perfect like you thought they were and so anyway. I don't know if that but anyway that that's kind of what led to my initial bout of Atheism. And then that's just been an ongoing thing since Kinda working my way back with that. Were the challenge to that too. Where you believe in which is going to push you so as you went down that road to kind of say where does it settle? Where does that road innocence kind of quote unquote either either end? Or where do you? Where are you going to and then continue? On from a vantage point you talked about from a philosophical spiritual stamp weymouth from fundamentalist atheism. So tells us about what that was like for you so many times we hear so a lot of stories about. Oh atheist was saved and became the Christian. And everybody's happy but stories CR- falling from grace or I'm no longer a Christian. Maybe don't get as much of a positive and if I'm generalizing a little bit yet you're not as popular or it seems like if it is it's Kinda has this connotation of something went wrong caused. It was like a trauma theorist versus it. Being this was a graduate can help us understand what it was like for you to kind of. What did you have to kind of work through a little bit to help you understand? I don't think I can do this anymore. But you want to hang on. Let go hang on. Let go because I think it's kind of the same thing about deconstruction or anything anybody's journey as far as that goes yes and it was definitely graduate was bit by bit in and and you're right most people are like. Oh you know somebody lie to you or something happened to you at a church service with nothing. Nothing that stark or dramatic it was. It was very slow very gradual. It stemmed from just the more I read the Bible more at learned about the Bible and the conditions of its reading. The more questions came up. And so those those questions would start. Chipping away at and it's like. I said earlier. It's like it's not that I all of a sudden change what I believe. It's just that there were certain things that I stopped believing along the way until eventually. There's nothing left right so There was a point Wallace still in Bible College. And the I the way I just start saying what. I don't think that I'm a fundamentalist anymore right. And then it was. I don't think I'm a baptist anymore right and then it was. I don't know that I'm I think I'm a non-denominational Christian which once you're there it's like okay now you're almost you're almost out that one and then you're like okay now. I think unjust you know. I think I had a short stint where. I'm like a follower of Christ not a Christian right effort. People say that now Monday twos where it's like okay now is almost like gum that the Thomas Jefferson Bible or whatever it's like you strip out everything except for like a few bits of of a the sayings of Jesus and then it's like now. I got nothing. I'm just as you know like at some point you're just like I just believe any of it it's like it's too far gone and again like I said it was very gradual. It was it was. It happened to questions like learning the original about In the creation story. That elohim is plural I was of the. I never knew that I didn't so if you were to read it a little bit. More truthful interpretation it would say you know and then they created man in their image. Get hold on. Who was they? Were these other people in with God because it all just gets translated dot and there's a lot of different words and so learning about a warning but then it's like okay and then you hear the all you know it's sometimes you hear people say the trinity or you hear him say it's this or that and But a lot of that was just you could tell it was. It was starting from the premise of we. Have this dogma that we must protect and it was coming from that direction like well. There can only be the one God because we've already said that. So if it's a plural word therefore it must be either it must mean the trinity if you read it very clearly not what it means but if you if you are not allowing yourself to kind of let the evidence league where it goes and instead you have this thing that you have to protect belief. F- protect your answers. Just don't line up and so that that was kind of what happens. I got more and more of those answers And then with each kind of answer fail answer and then I was like no. I think that this is the more logical thing is that you just have a misinterpretation. The simpler answer is you're just wrong and eventually tapism kind of to another question of a fundamental question. But Ken Books Are Books. Limited to being able to even do that. Let's I guess overarching question. I'd ask you is is awesome. Books are as many stories as much as you can draw from it. Like a biography gonNA cover so much. There's IT's pretty much impossible. An accurate boxy. Even an autobiography in. So then what are the? Maybe it ever crush him under. How would you kind of comment on? Because I hear what you're saying it makes all kinds of sense. It's those same right going back and forth we start especially starting looking at strong concordance. You start looking at the regional. Hebrews are looking at the fact that Ed in the Hebrew was translated. Greek as you said you know in not only the words get lost zero point context which is kind of lean to whereas to is there a way? Could you create a Bible? That was in errands. I mean it was. This is one of the Clinton's unless I'm wrong. I keep saying that I'm GONNA try. Stop it my understanding. The Koran is the some of the argument is Mohammed. Wrote it in like one go and then it was like perfect and it was because it was coming from divine. That's what allowed him to be kind of this. This perfect expression both in language and in context and word which is why you have to learn Arabic in order to study it from what I understand. All that to be said can can can book even do that. Book Even Capture Alvin. Can we actually get especially on something like this? The meaning of life explanation of the divine explanation of all these stories. Is that even possible? And does it. It doesn't matter yes. So it's interesting interesting question because different answers type sold. The one thing I would say is in theory if you have a perfect God who has all understanding and his all knowing all powerful than the answer should be yes right. You should be able to do that if you can literally do anything and know everything you would know how to do it. And you'd have the ability to do it and of course you know in reality of if it's a person writing a book now. I mean it's going to be and we say that say that to like my authors. Now it's like look this is. This is a snapshot of time right like this is a this is a record up to this point. If you write another book fine down the road that'll be a different book as things will be different but right now this is your truth and I think that when if you were views even the Bible or the Koran or any of them in that context. That's a much much safer and I think a much better place to start because then you can forgive the things that are no longer relevant like like sure there scientific errors in the in the holy books that were written thousands of years ago. That would make sense. You know they didn't know about some of the things we know about now but you know when you when you present it as completely and divine and inspired by God. Then what you do. Is You lose the ability to pick and choose right. You start saying no. It's perfect and so then if you find eight so when when that's the standard if you have even the smallest chip in that armor the whole thing falls down as well as you just go. This is this is a collection of of their wisdom and their best understanding of how things are An encapsulation of their spirituality. At that point in time did you go. This is a whole different thing and that was kind of the coming. The halfway back part is after so many years as an atheist. You know kind of a blank slate you get the start and in exploring all these other religions in philosophy and world views and stuff you can kind of come back to the Bible with fresh eyes and you can go. You know what there is value here but I think that you can go very deep into that and and in a sense It's pretty funny but in a sense that actually then can become that perfect Bible. You're talking about but it can't do it if it has to be this little thing but if it can be a living thing which is how the Bible describes itself then it can be much more personal and it can be a conversation between two people the the Bible and the reader right and you can take from it. What she well and that to me should be the point. And in that sense it would be perfect right. I right right. It's perfect imperfection. You'd like us say the I really want to ask you so you went to fundamentalist baptist. Now you're with the atheist mentioned in your disillusion. You mentioned in that opening statement that read then kind of half way back quote unquote right to true faith so then because there's a lot of people that spend a lot of years atheist completely happy but you kind of leading to a few minutes ago then don't know if this is exactly where I wanna be. I don't WanNa make this into an God softens your heart or now you need to get saved. You're on your way back to the good team at all. It takes a little bit of like get a little bit bound around. You know what what started that journey. That part yes so I don't. I don't know that I was ever super comfortable with a what I've been kind of determined militant atheist or whatever where to me is like that. That's just as sure as the other end like fundamentalism on the other. End the extreme. So what I Bake AG nounce. This kind of seems like a cop out bright so basically what I saw was practicing atheist. Meaning I live as if atheist opened adding by nine change right and so Lived way for many years and probably didn't really have a problem with that. I still probably closer to that than say the fundamentalists that I started as. But I've taken again. This was through exploring other religions and philosophies things like that but I've started to open up to the possibility of what is the word Spiritual or supernatural. But I guess Levels spirituality that science can't get account four. I don't I don't think that it's supernatural in the sense that it doesn't have a scientific or naturalistic premise. I just don't think we necessarily understand it right and so things like love you could. You could explain as a chemical reaction to a certain extent evolutionary necessary so that we made in have children and then don't abandon those children immediately when they cry. I get that I do. I get that but there also seems to be more to that because love can expand out to strangers and it can expand out the people on the other side of the world that you have no evolutionary advantage to helping right so like in. That's really maybe poor example. Just little things like that at first then things like synchronous cities and coincidences. That's again you could just call it coincidence. You can call. And that's fine and if you want to live that way that's fine but there are certain things that lineup with intention in will properly executed that it does seem like there are again only do we but there does seem to be a mechanism that allows for that to happen if that makes sense so. I think that's where that's where it. Kinda started making that. Turn up looking. Maybe there's a higher level or something a little different from just baseline naturalistic reality right. And that's kind of where I started. I guess coming back so not not to come back full circle of even the books. He like that you that you ran across that. We're kind of these. Seminal things that either got you started down. That are either way. It's Kinda. What what what books out of the the obvious ones like the Bible that that you kind of were there. Any or visit discount personal. Now there's a lot of interesting ones that I took things from Some more than others but In the beginning I read a lot of Christopher Hitchens I read a lot of Sam Harris as everybody does probably And and so that. That really kind of helped me. Have I think a pretty strong foundation of okay this is? It gave me an interest in understanding. I the scientific or naturalistic explanation for anything that I might be tempted to make a supernatural claim for so that would give me a really good place to start and then when those failed like that I started. Remember the author. Now going to have it on my shelf but I'm like the intention was the intention experiment as intention experiment but was an interesting book and it talked about Like not science and things like that and that was a really interesting thing where it was. It's a little bit pseudoscience but it got my mind going in a certain direction where I was like okay. That's that's an interesting kind of premise. To explore I read a. I read a lot of books from various religious leader so One Guy is rob L. in interesting following. His kind of progression was very interesting to me because he was. We followed a similar path where we ended up in the same place but we we followed kind of similar flat path in in certain areas but he was a few years ahead of me. So I kinda watch. That's interesting so a lot is books. Pretty interesting to me cope in my mind. And then there's a few like a cult books it didn't chaos that was Heinz I think that. And so which they kind of took me down into the the world the occult which is a whole different experience altogether which would not get into if you don't want but it was very interesting and that opened my mind a lot and a lot of those kind of books and so I guess that's a few of the top of my head basically. It's it's yeah. It's anything kind of tension. Totally related to spirituality on interested in it and and yes another agree with two percents Negra ninety but you know I always take something out of it usually go down that road the question. I asked you way back with about this little bit. You talked about Satanism. And the kind of in that world of these preconceived notions of what we in which is. I think sometimes a little Bit Ironic. That books are perceptions are content at painted. This words painted this picture as to what these things are like. Oh the cult newest sitting in a circle and saying nuances wheeled runes and symbols on the ground and it was yours antlers bones and that kind of stuff and people start getting who. That's that's kind of counter narrative that what we are expecting but they were seeing a when you start to become aware educated exposed to what they're really trying to say and why those things mean you can either leave you. Come to find out it's less. It's less crazy. Fires in in boiling pots and more a little bit more spirituality in some other contexts. So if you if you like maybe kind of go down there around what you saw in those areas as far as that goes. Yeah so you kinda hit but I'll elaborate. Maybe is is really interesting because to me where I came out of it at I'll start with the end is that they're not any different from Christians or Muslims or any other practicing religion that you have certain rituals and you have certain practices that help you achieve a connection with the divine right and it's very subjective. It's very it's all centered around trying to build that connection right It's just different pass to get there and so for example with Christianity. Of course you have the Eucharist right. So you go in. And you participate in that. And and it's depending on what denomination you folly. Sometimes you think that it it. It's physical attributes. But most of the time. It's an idea that your your remembering and you wouldn't use this word. But essentially meditating right on the sacrifice of Christ and what that means in your life and how do you move forward with that has become a better again not necessarily the word of the allegations against exactly. How do you take your light into the world right like you come here to to refill and then you leave an shed your? I work on it. And they're doing the same thing like the you know they have Different rituals where they use like a sword in like you said maybe like a Animal head or something. It seems scary at first. But they're pointing to the different areas than East West North and all that in two to kind of symbolize. That you know they're they're interacting with these elements of the world and again. It's just a way of of working your mind to the point. Where you're in a spiritually receptive state right and so Same thing with with Yoga is the same thing right in the difference really comes down to the individual right. How do you view as avenue up? I've seen people in both Christianity. Cultism new ageism. Whatever you WANNA call it that they look at it all in my head. I know it's in my head and perfectly fine with it being in my head because I have real value that I take out of it ran and you see this in the church even where people go to believe any of this but I liked the songs and I liked the the community and I liked the pastor telling me to be good to people because you know what it doesn't hurt to have a positive message once in a while I don't think any of it's real but I get real benefits and I've seen that and then you have the other end of the extreme more like no everything's Real and you have to believe everything and I'll go to hell the own and you know and and it's all supernatural and gouges works in mysterious ways and that's how it is and then you see that nickel to they're just like oh they're spirits and demons and there's things that we interact you gotta be really careful because they can possess you also so it goes the that's why those really interesting as it runs the same kind of in the same spectrum of belief it's just the only difference is the is the artifice that you build around. It is so to me. It was very very eye-opening to go out there looking for the same thing. Everybody's looking for the same thing. Some people just think they got it and some people recognize it. Maybe more in your head but maybe that's okay so it's one of these. I love to do we as we wrap up and we take our time doing this by the way. This is just as a as an aside. But you about wanting to do this. Author's PODCASTS and how you want to get it out there so tell us a little about what you. WanNa do that and how that's GonNa shape up for you and why in a way back in my head. I kind of laughed a little bit. The idea of a book a podcast which is all audio. No written word at the bottom is written. But it's it's kind of nuances but tell us what you do with the podcast which you have to do with it and then we're back earlier but is this a future in books and is this. Is this going to do podcasts? Are podcast the new book away. And or anything along those lines like a bit. Definitely talk about your pod. Yes so I guess the popular so it's called the writer's journey and it's essentially just what you're doing except with authors and so. I'd just like to talk to people about why they wanted to write a book their books about and then go through some of the journey of of that because there's a lot of similarities and so my hope is that somebody who is Maybe thinking about writing a book irs currently writing a book they might be able to hear and take some inspiration from people that have gone down that journey of before. And it's you know instead like anything else you know you can take a lot of I think a lot of encouragement a lot of wisdom from people that have that walked road before you and there's so many things especially if you're reading nonfiction there's so many emotions you go through so many obstacles at you hit that they come out of nowhere like you know you're telling a story in those start crying like why the hell Mike Ryan and it's because Oh you hit on this thing that you've had repressed for twenty five years and now you're getting into it and a lot of people's media reactions. GotTa gotTA stop. It's like no you need to lean into that you need to go into that. Because that's where the truth is. That's where the good stuff is. But that can be really hard if you're not expecting it right Or the things things as simple as you know now that I have managed to really proud of it but I can't bring myself to show it to anybody because what will they do. They judge me for it will they. You know whatever and so these are things that happen all the time and so I kind of want to explore how each person deals with those those things and and and and then it especially if they're published What happened on the other side right? And it's it's almost I would say it's ninety nine percent positive like but the one exception I can think of. Everybody has had a positive of levels of positive experience publishing so nice. I love it and and so you have to answer the other question because I was coming back to. I just find it. So interesting. The mediums different mediums uniqueness. And how I see kind of one of the differences one of the big difference between the Audio pod format in a book is very hard to just read a story but then there's a chance to connect personally easier people's inflection. The tone what they say. You really get to know them a little bit more so sells more of the person so I don't know if necessarily means that it has replaced books because I don't think you can you couldn't do a podcast and a book necessarily in the same reaction and so I think there's Room for both at the table if I can use that. Yeah I think you're right. I think it's just like anything else. I mean it's like you know. Tv didn't kill. Radio just changed it right and then and radio didn't kill books right so it. I think it's just like anything else. I think some people will find that podcasting is is just the right medium for them to spread their message. Read their talkers. They like connecting with people on that way other people who are writers. Some people can do both. I think that there's no right or wrong answer. I don't see one replacing the other so much as just being another. You know another option or avenue for people to connect with with their audience with each other. Whatever that's readers or listeners or customers or whatever it may be and so I think is just another way to connecting people roger that so when things like to do when we wrap up is is is prey. So if you'd like to join I'm GONNA pray out. We'll talk a bit more about how to find you your company's most other things and we'll wrap this up and hopefully do it again our buddy here we go. God we come to you as always thankful and grateful and just WanNa say thank you to James for his time. I want to say a prayer out there for him and what he's doing with his authors podcast with this business with this company in his his journey as well I just for continued strength steadfastness and Justice blessings upon him and what. He's doing how he's doing it. And hopefully those out there Can Listen I. It's yes what we're trying to do with the pod here historic here. Why these things? Why person's journey goes a certain ways. Not because they don't care because they're bad people comes across in in twenty about that second questionable. We've we've hit on a few times is can't can we find a way to really listen to what's going on this energy word that were that common commonality is and. I and I believe that when we do that we will find find the divine presence. They'd find you there with us in a chance to share that with each other and become make that become part of each other partnerships and things of that nature. That's what this put out there. Obviously on a personal level as well again for him and what he's doing this family all his business interests things as ask for blessings there in that. We're just so grateful for this time the chance to do this and it's just it. Thank you for his time. And we're just love you and we saw this in the spirit of the Christ Amen. Everybody will so so. If somebody's going man I want to be an author. I think I can do it. James has lit my fire. How do we get a hold of you? How do we find jobs? The best places to reach out to us a literary DOT COM. And there's a simple form of the Bob and you could send send me a message. Veered assault here there. Some price listing stuff on there. But if you just need a coach or just one free advice on more than happy to do it to to shoot me a message through there and Once the podcast releases of so we're shooting for hopefully in the next few weeks. I have in the first episode to go that. Live there as well. So look and we'll we'll link that especially. This will probably probably post after. That was in the next couple of weeks. So we'll add all those links in there and go give him go. Give it a listen only beautiful things. I love about podcasting books. You can read more than one right. You're not to read this book and then call it a day and that's it I man thank you for your time. I really appreciate it. Oh I this has been great. Thank you so much for having me I. I would that everybody out there. Hey I want to say I don't do this enough but I just WanNa say this before we go. Thank you if you listen. You're listening regular listener first-time whenever you got this far even if you didn't hope you tell them out there have you run across them Thank you for listening. We really appreciate love the time. Thank you so much. He's all right with that sweetheart. Thank you for listening to the come to the table. Podcast subscribe by finding US wherever you listen to podcasts. And you can find links to all of them on our website at. Www DOT D. Come to the table. Podcasts DOT COM. We'd also love to hear from you. Reach out to sean by sending an email to shawn at to come to the table. Podcast DOT COM. Follow us on facebook instagram and on twitter. Thanks for listening and God. Bless everyone

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29 -  Importance of Magnesium Supplementation with Wade Lightheart

The Over 40 Alpha Podcast

42:43 min | 11 months ago

29 - Importance of Magnesium Supplementation with Wade Lightheart

"Welcome to the over forty apple podcasts. With your host Rob Focus off the best selling book rapid body. Makeup it is a massive metabolic trainer has interviewed as a fitness expert on NBC ABC and CBS affiliate and has a dedicated following over one. One point five million people worldwide with this podcast book in their forties fifties sixties ambience. They gave their manhood reach their highest potential. Do Fitness help beautician. Mindset that becoming over forty Alpha men to join I be in welcoming Folk Roberts. Hey what's up my brother and welcome the over forty apple podcast. Thank you so much for spending time with me. I truly appreciate it. I'm your host funk Roberts. A former professional athlete turned master metabolic trainer Amazon Bestseller and strengthening conditioning coach. And I'm here to help men in their forties fifties sixties and beyond get in the best shape and health of their lives through remind set recovery nutrition workouts naturally boosting to saucer levels and. I'm super excited today. Because one of the things I talk about In regards to not only boosting testosterone. But just getting into amazing shape relieving stress getting better sleep is supplementation supplementation. So nutrition's obviously one of the main pillars that we follow but a lot of times we don't get enough of the micronutrients that we need strictly just through nutrition so we have to supplement and supplementing with the right supplements is always something that I'm a. I'm a huge believer in specifically as we're getting older. So one of the major supplements that men over forty should be taking and a lot of guys asking me about his magnesium. You know there's so many amazing benefits of Magnesium You know that you're GONNA learn today in this in this podcast. But there's so many different types of magnesium so a Lotta times when I get people asking me questions about functional this magnesium may these sites creator should take museum or Tater should I take magnesium bio sonate. Whatever whatever it is? There's so many different types. They all have great benefits. But today we're GONNA learn about a magnesium supplement through the owner by optimize irs. Wade lightfoot lighthearted WHO's By optimize put together some amazing supplements in the past and even no I have a supplement company. I always love to promote other people's supplements that you don't do what either have or are above the the the normal grade that's this is this supplement. Here is absolutely incredible. Somebody medium supplement that combines all the different types of supplements into one and and again one of the major supplements that I always tell men over forty two to take is magnesium so. I'm super excited to have weighed light heart on this podcast today. Because he's going to go through not only the benefits of magnesium not only some really cool information about what's actually going on right now with magnesium deficiency NC in most people specifically North America but also how his supplement the supplement that he put together how it can you know the the benefits the amazing benefits. That'll have without you. Having to spend hundreds of dollars every month trying to buy different types of magnesium because again not all magnesium supplements supplements. Do the same thing. There's so many different types of magnesium supplements out there that you can use. That will help with different things and so this one. Here's is incredible edible. I'm super excited to have him I've used some of his other supplements in the past. There are amazing but definitely listen up because again once. You have your nutrition on point once you have of your workout your recovery and of course your mindset than the last piece of the puzzle is always supplementation and you know in order for us to live longer to truly live. 'til we're for seventy eighty ninety one hundred actually instill in good shape. We need that supplements to to our overall health. So I'm really excited to have this sir. Wait on and this is going to be a great podcast. Listen Up and enjoy the PODCAST. We are live we are live we are live people and welcome my brothers to the over forty Alpha podcast. I'm your host the folks Ter- and today we're GONNA talk supplements with my boy. Wade Light Heart From Bio optimize irs So excited to have him on on this podcast today because they're supplement that thereabouts. Watch that you know one of the one of the micronutrients that I talk about to you. Guys one of the most important micronutrients for boosting your testosterone and just just overall health is one hundred percent magnesium foods I tell you guys to eat you know have magnesium all those things those four major micronutrients that we want to focus on what you know. We get the nutrition part of it. Which I'll say is great? And then we still the need to optimize by adding supplements and once we have the nutrition. Then we moved to to two supplements and now we have awesome. Magnesium Museum supplement. That way. It's GonNa talk about Wade. How are you brother? Welcome and thank you so much for being on on the podcast today. Great to be here. Thank you so much. I really appreciate the opportunity to Jerry. You're crowd and I know we were talking before about fighting in USC and and what it's like to be be an old dude but still rocketed. So it's awesome and it's great veer us so wait what's your what's your what's your background. So you owned by optimize. What your background? How'd you get into this whole industry so these guys know that you're is the real deal? Yes it got started when I was fifteen years old ahead a life changing experience three of them in a very short period of time my parents moved to a very rural place. It was in New Brunswick Canada which is like out in the woods and it was Literally five miles to my nearest neighbor. We live on a dirt road telephone poles ended up my door and I was removed from my family. My friends my connections might trump so. I had a lot of time but myself which I didn't like it. Fifteen you know but it made me quite reflective early in life. Usually you don't get to that 'til later so I had A. I had a lot of time to think about a lot of things that was an hour bus ride to school every day each each way and so I spent a lot of time trying to take a snowmobile out to the road. A lot of times because road wasn't plowed. It was very very welcome to Canada. People Yeah Yeah and then At the same time my sister got diagnosed with Hodgkin's disease which is a form of cancer of the lymph nodes that was and she was four years my senior and I watched her go through the medical model in die for years laters. That had a big impact on me. Because I recognize that your health is in a guarantee. Your Life isn't a guarantee it doesn't matter if you're an athlete or whatever the things go wrong and I remember thinking I was watching the treatments at the time very unsophisticated back. She was getting sicker from the treatments. And I thought something wrong with this model. Just didn't you know so. That had a huge impact. We took me maybe. Ten years to realize the impact impact that had on my psyche. The third thing that happened is she gave kiss around the state and this all happened like with been probably a month or two. She gave me a bodybuilding billboard magazine and on it was a Muslim fitness. And it had on the cover was troy's a clot odes blond-haired muscle guy with tune. Pretty girls a you know on it and I was like driven mad with on his every fifteen year. Old Dude is right. I'm like maybe if I get those muscles that can get girls. I was like that so I bought into the JOE leader live. I'm in and I built a gym in my garage like we had this big old barn where he had tractors and plows thousand things like that and I started constructed my own gym that a weight set and cables and a had saw horses and to wheeler under a tractor tire like it was. It's like rocky. When he fought drago it was just like that and I'd go out there in a snowmobile suit at forty below trains? Freeze my hands at the bar. Because I got into Arnold Schwarzenegger and he said what I loved about him is he said. Hey if you've got positive attitude self discipline and hard work you can achieve anything. No he was in the movies he had been at Mr University of minutes. He had all these things that I wanted and I had never heard that kind of message before and I just went all in Arnold was my mentor. I I watch CONAN. The barbarian every week trailer and I was fascinated because I thought the the the other part was I felt if I built up my muscles. Maybe I wouldn't get sick like my sister right. That was my and then from there I went on studied exercise physiology at the University of New Brunswick when I finished my school for years later I realized I had back a comprehensive information. But I didn't I didn't have a unified met like I wasn't able to produce a result I knew about biology I knew physiology. I knew the move but it wasn't all encompass. What I realized is had a good background? But he didn't have a way to integrate it into the real world and so what I started to seek out was mentors in various areas to to help me people that were producing the results I wanted and after a number of years I stumbled across a guy by the name of Scott. Able who became my bodybuilding coach. And that was a life transformative experience that I really got understanding of how to apply really great exercise science. It's Advanced Nutrition Technology for cosmetic enhancement. And things like that One thousand nine up to nineteen ninety eight. When I went won the national I went to the National Championship won provincial championships? went to the national's and at that time during Yates was kind of on scene Enin Ronnie Coleman and exploded so there was you know now all of a sudden you know Ron came into the scene and I remember thinking to myself you now. It doesn't really matter what I do doesn't matter how drugs I take. I'm never ever GonNa beat Ronnie Coleman just a different species he's afraid so But I did parlay that championship into A supplement deal. I moved to the west coast opened up a juice bar started a personal training business and then a boats six years later a few years later I brought Matt and I. They were friends. Who had met in a bodybuilding contest and New Brunswick and vital him to come out to help out in the personal tree road because he was such a good marketer? That's Matt's the co-founder by optimizing and I got into vegetarian. Bodybuilding and meditation and all these kind of radical ideas and drug tested bodybuilding came out and so I I said I could compete in that level and after a couple of years I went to the Mr Universe contest. won the National Championship when the Western plains. And then I had my biggest Trenton so I went to the university. So that's the thing two thousand and three so I look great and the pictures are awesome and it but I was trying to play all these kind of high performance mentalities. They didn't really apply to health. And after that contest against forty two pounds of fat and Water and eleven weeks Elwin for Mister Universe to Mr Marshmallow. Like Dude. What's wrong? I've been inputting sixteen years than this. I'm supposed to be at the peak ideal of my fitness. And something's wrong and met a doctor by the name of Dr Michael. O'Brien and then he taught me about enzymes and probiotics mineralisation and all these different things. And so I. I've mentored under him. Rebuilt my health commemorate vitality and then started educating the people about the mistakes that you can make a high performance so we look at now. Developed a triangle about a statics performance and health. You can focus on. What typically has athletes? We focused on one area of the triangle performance and sometimes sacrifice our health or working for performance and we sacrifice thet s you see that a lot for example in in you know powerlifting or some sports where you don't look that good but you're a beast so we try to create great a combination of those factors in our philosophy in inner inner training and and our education systems. So how how long have you had bio optimize. How long have Ah? Yeah so what you so in two thousand and four. After I had all the successes vegetarian bother my friend. Matt says to me you no. Hey I'm making money online I think we can market you because that's a really unusual angle and I'm like nobody's making money online. What the Hell you talk about? And I didn't even own a computer at the time I was using Internet cafes for my training programs or things and he said he didn't believe I didn't have a computer. I didn't believe it was making money online. Hennessey said what we could prevent us at all right book you promoted. We started in two thousand and four two thousand and five we we were I. Think the top bodybuilding education programming at a a company called freaky big naturally which is a precursor to optimize moved to Panama. Had All kinds of adventures a digital nomad before they knew digital nomad was lived all over the world and and And then about five or six years ago. We realized the one thing that we did better than anybody else's we fixed digestion and we realized right now all twelve percent of the emergency hospital villa visits are gastrointestinal related issues. got a quarter of the population on prescription medications indications for digestive related issues and a third of the population solving digestion. So we said we're going to work on ending physical suffering activating awesome health suite of products around that and now we've Kinda were moving into brain optimization A nervous system which is connected to your nervous system in why people are so stressed I and so burned out the relying on stimulants and the negative effects that has in the mineral dump and the effects that it has on people. Because I went through that you know being hard-driving athlete and a business guy working seventy eighty hours a week traveling all around the world. I burnt myself out by relying on caffeine. And things like that. Keep me going kind of stepping away away from the health model for the performance model and crashed and burned. And that's kind of why we got to the magnesium conversation law and I know that you have the Priok Araya probiotics which is amazing supplement. I took that I had it. It's amazing Have to get some more. I really love that. That supplement Because again it's like you said the digestive tract and everything digestion causes a lot of our health issues at the moment so so let's fast forward to new magnesium this beautiful magnesium supplement that you guys have put together. What talk to me about this? What's what's what's in this? I see that you have some forms of Magnesium Museum. Yeah once you break down for us. Yes so first off I call magnesium the master mineral and in North America the problem is because of our agricultural development our soil is almost completely deficient in magnesium. It is almost impossible to get enough. Magnesium magnesium that mineral is the control for calcium so a lot of people we have a high calcium diet and unfortunately there's a it's a two to one ratio of calcium calcium naming magnesium because we're deficient we start dumping calcium so bone loss is not usually because of mineral Magni calcium deficiency. It's actually magnesium magnesium uh-huh responsible for over three hundred fifty different metabolic product functions couple of the big ones normal muscle and nerve function so couple indications that you're deficient in magnesium. Is You cramp a lot. You cramp that's usually because you sweat a lot out or if you have trouble sleeping deeping or relaxing typically that's because you're you're you're para sympathetic. Nervous system is activated enough and you don't have enough magnesium inside about the other thing is if you're getting sick. A Lot. Magnesium is critical and immune system functioning people who have abnormal heart palpitations our heart rhythms. And stuff and you see about a Lotta Times endurance athletes who drop dead of heart attacks and stuff you know. oftentimes it's because ever magnesium deficiency in magnesium is important in relaxing the muscles so when contract. That's why people cramp magnesium is the element that relaxes and you need. Both sides of those. The other thing is magnesium is critical as we talked about in building strong bones and lowering cholesterol levels improving Fat Metabolism which is pretty interesting. There's been studies that have shown how it's critical component. ATP ATP production and also metabolising fat inside the body so It's pretty important mineral. Of course all of us are literally everybody we've ever test is a test that is deficient in magnesium and there's a fellow by the name of Charles Polokwane who who unfortunately passed away. I recently attended a seminar with him. A couple years ago at bulletproof conference of Charles of course is trained. Gold medalists in twenty seven. Different sports in one of his secret components was using magnesium in order to boost recovery times of his athletes and he was the the first guy that introduced me the concept that there's all these different types of magnesium not just one and most most people are taking like magnesium chloride turns turns out there's a whole different bunch of them and some magnesium go to your heart some of your brain some of your nervous system some go to your muscles and so we started doing a lot of deep diving research and I started by buying magnesium for my own health what earned myself out again for working so much and using caffeine and stuff I was taken five different bottles. Rosa magnesium because then take magnesium for this magnesium for that and magnesium for this got really painful so we said well. Why don't we go make the? Why don't we go out and make the world's best magnesium Liam product so we can solve that problem for people? Yeah I like I like that. You have all these different and and you're going to go through all of them for us but I liked that because yeah wouldn't whenever you know for me. I have my own supplement company as well we do sell them inside just to help with our men or forty and You know of course course magnesium comes up but you look at all. The different magnesium is out there. It's like is linked lists not worth me magnesium product out there because I'm going to have to in order for you guys to get the the the the best amount of magnesium into one supplement. You're going to have to take four or five different ones. You know I get questions. What's central White Museum? That's what's magnesium. I need him. That could force. Okay you know what I'm going to stay away from this right now and see. If there's something else that comes out and funny enough actually was just literally out answering that question Russian on what am I ask Funk podcast for my over forty guys and then literally I got an email from from you about this new product of magnesium and I'm like Oh my God there you go there. It is like promoting other supplements out there. That I don't have but I would I take in that are are are beneficial for you. Know my my men over forty and just everyone in the fall in and knowing that all everything. Is there like if you guys need to take him supplement. So when you guys came out with this magnesium. I was at answering a question. One of my podcasts. About what the best magnesium was you know throughout two or three of them. They didn't know which one to buy. The supplement store. So if you're GONNA go oh to the supplements sort of bias magnesium because we all know magnesium the very very important supplement to use this one is is for me has everything you need right all seven magazines. What are you just break down the seven so it was started with magnesium key late of which is really important for muscle building recovering health? Lot of guys. That can't build muscle or stuff. I don't realize it's because of the magnesium component in the in the construction of muscle also in also for covering just overall health magnesium citrate this part with a fat metabolism in fact it also helps with arterial. Material stiffness get hardening of the arteries and over particularly with overweight people. oftentimes it's a magnesium deficient that it's important that magnesium Biz glisten eight. Now this is something that people use actually for too much stomach acid or upset stomach. A lot heartburn Naseeruddin digestion make. This is really important for. That's all around the digestive area Magnesium Malate this is one of the most bioavailable forms it's oftentimes found in fruits so a lot of people don't consume a lot of fruits very conscious about keeping their bludger and this is a great product for that interesting enough people who have migraines chronic pain. Eighteen and depression oftentimes find that magnesium malate provides relief of that and again it comes that arteries migraines are usually a constriction of the blood flow to the brain. Yeah and magnesium will relax veins mic so magnesium is the part that relaxes the muscles relaxes. The nervous system relaxes the intestinal organs. And very very important in the nervous system and so people that suffer from that. That's a great one magnesium l three Anna. This is actually my personal favourite when I was in burn out mode from working too much in everything I found that this one was the one that really switched my brain on. So it's the most important magnesium for brain It's also improves learning ability working memory short term and long term memory. One of the things that I had when I was burned burned out is my short short. Term Memory was fried and magnesium L.. Serena really helped with that I I. That's my probably my personal favorite of the ones a magnesium Toray. This is the one for heart. So if you have a history of heart disease in your family or people have in Heart Arrhythmia or you know. These fluttering puttering hearts in these type of things. oftentimes Magnesium Toray is the one that you're looking for. That's a great one so it's a it's a good for vascular protection mcneese EUM orientates. That's the final one. That went is also good for heart. And it's also the one that they believe is the best for metabolic improvement so for athletes people who want enhanced recovery energy and performance magnesium is critical to ATP production our energy production inside cells. So all of that is really important. Employees we added a couple of other elements to deliver it. Because it's not what you just put him the body. It's what you are able to absorb assimilate and utilize so we added a vitamin B.. Six we added magnesium site trait as well and humic and full vic acid so those are humic and full. The gasset are the essential plant matters that have been laid down in shale. And it's and what that does is it delivers minerals and vitamins. Better than anything else basically. That's what a plant plant uses to turn the rocks into biological available nutrients that we're not. We're not designed to eat the rocks were designed lance that assimilate those noodles or the animals that have eaten the plants to get those nutrients. And so we just put that all in so it'll be it'll work with anybody's dietary dietary practices. And you get more out of what you deliver yes more deliverability and you get what you. What what? You're adjusting. So how much. So in regards to. How much magnesium someone should take every day? What is that number like? There's so many different types of magnesium here is it better to just take one of those or why better take yours that have all of them in one place as opposed to like. Am I going to get enough. Magnesium or tate or am I getting enough magnesium museum sites rate if I take this or should I just take all of that one. Yeah yeah good question. And so before we produce this product. Aren't our policy income income easier. They're GONNA make We're going to make best in class or first in class like no one's either come up with a supplement or we're going to figure out what how to make the best one that's our philosophy and we worked on this for a a couple of years and literally I. I've probably bought Matt Between Matinee. We'd probably I don't know. Sixty different types of magnesium like different companies bottles production like we just went deep on learning which winds and would do testing and stuff. Here's what we have found First and foremost in order to correct a chronic magnesium deficiency which almost everybody I've had tested has that and you can do what the best test for that by the way people want to know and get the research on them is ace spectrum sell tasked you can look it up basically you'll get an Nda you to give you the test and they draw blood and they send your blood off to Houston and they spin your blood off and they can tell how well you absorb various nutrients and products. It is the state of the art. Wade there's no which supplements to manufacture yourself might cost a person five hundred bucks. But you're gonNA save so much money in your supplements moving forward because you're going to be able to customize mayes everything that you need so it's great win I I did a podcast awesome health. PODCAST with Dr Paul Maximus and he explains the five tests. That every dude should walk so we can check that out. It's a great. It's a great thing so With magnesium most often people need to take a high dose for about six months to correct their magnesium deficiency agency. There people are deficient in northern Maryland. Like you're you're so so you would say everyone starting should take a high dose right now. Now let's get onto how you go go through okay Because you if you take too much magnesium you get disaster pants break. That's that's the that's the that's the ticket so if you go back to do the protocol programs developed by Linus Pauling and In his group with Dr David Hawkins and these Ortho molecular nutritionists who started treating disease and conditions. Abraham Hoffer is one of those guys what they found is you wanna take high high dosage usually divided dosage and this is a great strategy for almost every supplement. You take a high dosage to you get the runs. So let's say you go up and you start start off at two grams a day. Go to three grams. You go to four grams at five grams in a day you notice that five grams to get the runs okay. So what you what your body can tolerate you go to full or grams. You go to four grams and you stay on four grams until you get the runs again. That might be two months three months. And what that means means is that you broke the Gi Bury your body can absorb more or you hit four grams than you. titrate down to three grams when you hit tolerance on three grams you you go back. The two grams ended up benchley. You'll get down to somewhere between one and three grams per day is usually the optimal dosage. If you're exercising a lot if you're training a lot if you're under a lot of stress for us a lot of caffeine in your life your dosage is going to be higher. The other thing that you're going to notice as you go along in this usually will kick in a couple months in. Is you start to feel chill. Start to not feeling stressed out about like you just Connecticut. Yeah Man. I'm Kinda cool relaxed. I don't I don't have that underlying anxiety. That's a good sign that you're starting to get up to the levels that you're nervous. You're nervous system is starting to respond and that that was something that Charles Paula Quinn said was so important for his athletes. Because they're under so much stress from training that magnesium was a way to bring them out of that sympathetic response parts into Paris and pathetic. So when you start out usually most people are pretty solid on three grams to start out so with these caps It's five hundred grams. A cap so you do like six caps in divided us. Do Do do a gram in the morning Graham in the afternoon and maybe a gram in the evening right and and that's a good way to start and I would suggest you know. Go Up to take on a day off not at work take a day off off where you kinda go up on the dosage so Z.. In and see where you you get the runs. Because that's going to give you an idea of how deficient you are. I've seen people go up to six seven grams. Day right right and for me when I was cooked I went to six on six for about a month breath. I went down to five. I stayed on five for about two months then I went to four and now I'm down to three grams a day a team that I use for myself and I train hard like I'm almost fifty myself again. I hit the gym four five times a week like to you. Know I'm I'm at the grass squatter hoping I mean I I like I like chicken not like about like when I was competitive but I still got that mindset. You know every yeah I guess I can see it so I'm glad you I'm glad you broke that down. That's very important because I was taking this. Just what was there serving size. No just taking too. You want to take a night. Because I know that magnesium Nelson good to help us sleep as well right big time people have trouble sleeping. Yeah this is huge huge huge huge at the end of the day yourself out and really relaxes you So now I know that. I'm going to start taking probably start at three different servings so morning morning day and night and if I don't get the runs I'm GonNa push it up a little bit more to secede at But yeah that's really important because You know a lot of times as you do get these supplements and that just says serving size but now wait. I'm so happy that you broke it down to say okay. Listen we need to need to get you know. I don't know if it's loading or whatever whatever the what it's called but you need to get to that point where it's okay. Here's my tolerant correct. Because you know it's it's kind of a it's a layman's way of figuring out where your body's deficiency as without any testing or whatever you know the funny thing was and this is the the part that drives me crazy about supplement industry and why I started a supplement company. Because what happens when you actually look at the literature in the research. Ri- oftentimes you deliver Quran research when you actually look at the dosage that they're giving the test students and it's usually really high dosages ages of whatever supplement. Yeah and then what happens. Is People go to the gross. You go to the nutritious store or the supplements or whatever they they talk about the research and they go okay. Well I'm going to get that and I'm GonNa take you know grammar that when you look in the study they were taking five or six grams. During the course I the study and the other thing is if you look at Arthur molecular nutrition. That's just a fancy name for treating conditions through the body through nutrition MHM All of them. Use that philosophy of you take a high dosage get the results break the barrier titrate back which is a fancy name. I'm for dropping the dosage and that way you know and I talk about this in the awesome health podcast. I got an episode where I call the bucket theory of nutrition. So you're burn rate in life going to give this concept so people can understand. Imagine you have a bucket of water and there's a hole in the bottom of the bucket And in that whole is how much energy or nutrient expenditure. You're putting out in life now if you're training hard or you're under a lot of stress or things that whole is going to be bigger you'RE GONNA burn rate if you're not doing as much and you relax and chill it's GonNa be less. The problem is most of us are operating with a bucket. That's you know a a quarter full. Maybe so when you start adding a supplement and you start raising that that level a little bit at a time but that might take you a a year or two years to get to a full bucket right right so this way what you do. Is You fill the bucket up with the nutrients so that you've got a full tank inside your body system and then at that after that you only need to replace whatever your burn rate is right right if people take that and apply it to their nutrition program and if they want to go that step Step beyond that do the specter sell find out what nutrients you're delivering picked the nutrient that you want and go crazy on it. But the one thing that we found across the board is almost everybody. North America benefits from magnesium. I haven't seen anybody yet at hasn't said you know man I especially when they start taking it in the high dosages. Wow Man I really feel this. I feel relaxed. I feel good. I feel focused. And that's that's that's where we're winning. You definitely winning now. I love this. I'm excited very very excited for this. Because the fact that it has all the magnesium so all the forms of different types of magnesium minute that that's that's massive because you know again that's that's the confusion that a Lotta Lotta people have. When they're going to buy magnesium like a friend of mine who just bought this is magnesium powder and you know it was good for sleep and it was? I can't remember what type was I think it was great but You know it's like Oh. Is this good. Is this good. It's like yes it's you know. It is good. Obviously it's good. It's magnesium so it's good it's a good supplement. It's good for you know this one specifically was more for you know relaxation sleep. Yep But So you WanNa you wanNA magnesium someone's going to give you all of the benefits that you talked about stress though. The muscle aches listening as a man over forty. You guys know that we naturally lose muscle as we age so Sets in we need to really focus on getting stronger and building muscle. That's one of the things we need. Once we get the muscle. It's a little bit you know. That's a little bit easier to keep as long as we keep you know training but it's getting it back and again nutrition's huge type of workouts. You do where hugely recovery is huge. But then that's when the supplementation tation comes and adds to that. You know like puts the final piece of the puzzle together and again like you said you know the soil is not giving us the nutrients that we need. And that's only going to continue to get worse until we figure something than out you try to organic you tried. To Digress Fatty. Try to do as as healthy as you can. But we're still deficient and that's cray okay these specifically because now it's twenty twenty or two almost twenty twenty like we should be there should be no deficiency by this point. You know what I mean like going the direction it's really it. It's interesting because you know what people don't recognize that they they don't look historically what's happening so up till about sixty seven years ago. Starvation and disease related it to nutrient deficiencies was the number one caused the humans. And so what happened is after particularly after World War. Two we got into monoculture growing the use of herbicides pesticides fungicides and fertilizer to increase yield decreased nutrients. And you know. There's this degradation of the neutral growing tomatoes cucumbers salad or potatoes or whatever and I saw some research the other day for example. A peach today you. You would have to eat fifty-five peaches today to get the nutrient content of one peach in nineteen fifty five and so we solved the lack of foods of food production food distribution. We solve the calorie issue right. But what we did is we create a neutral and I do believe that's one of the contributing factors of why people people overeat overeating calories because their their body is still craving the essential nutrients they want and in North America I saw some more research the other day. That was suggesting jesting that we've got about sixty crops left so in other words maybe sixty years under the current soil. Conditions in the soils is not going to yield any food. So we've gotta get into biodynamic farming developing bio chart adding microorganisms to the soils using crop rotations grinding finding hemp back into the ground that used to grow that for years have a year fallow in the year. All these things that were practiced for thousands of years. We've got reintroduce them in of course use technology to advance it but for plus. We can't rely on her diet to get these things and so as a high performer. Someone who wants to. Hey look. I'm not just going to roll over at forty and say that's it. I'm going to the next level. These are the things that were doing in order to enhance our health. Our vitality now you're seeing athletes like you know drew brees and Tom Brady eighty and of course James Harrison and you. who was the oldest linebacker ever? These guys are spending tremendous amounts of time effort energy to keep their body at that. You know that that twenty and thirty the euro level of performance. And you know you guys have to be you know an NFL player or high-performance we wanna be at high-performance because we need to provide neither procreate we need to to to to to protect our families and our we're becoming the patriarch now as their forties fifties sixties. Where the people that you know our families look up to so we need to ensure that we're in the best health as as possible So yeah supplementation is huge. How the someone get this magnesium the US coming out well you know it's interesting because the magnesium literally just came out We it's funny too because it came out a couple of weeks ago Kind of under the radar and people heard about it and found out about it through the grapevine and we started selling like crazy in fact. We're we're were scheduled to do. Dave asprey podcast in December. We had we had. We've filmed it. But we had to wait for the dropping it because we had to start producing so much more to handle the demand for people who take magnesium or blown away by the efficacy of this It's truly truly A life life changing formula and the beauty of it is they can just go to magnesium breakthrough or MAG breakthrough dot com slash funk and eh put funk ten in and they get a ten percent discount just for listening to your for your listeners. Often thank class. We've got charts that come out when you sell the product how to take it. What do all that sort of stuff? We got a great course. It comes but we don't. We don't just sell people a supplement. We give them the education they need. We have a great customer service. You can ask questions and my staff was is really well trained any any question. By the way that comes with a company that my staff can handle goes directly to me. So I gots also fire about seventy five hundred questions answered directly because I love what I do. I feel really blessed what I do. I WANNA make a difference in people's world and you want to have the confidence of how much do you take. How do I take it? How do I do these things? And that's what we do as a company and of course everything we have three hundred sixty five day money back guarantee try product. They don't like it doesn't work they don't get the benefit. Let us know us off. There's no risk for sure just so sore. And also you somewhere on this page of your washing his video or listening. Taylor what have you will probably have a link as well. So you can click that link Man Thank you so much for for doing this because I think this is huge. I mean there's no way I could have explained. And the power of of your magnesium product from bio optimize irs And it's better to go to the source man the Creator and I'm so happy. Happy that you you you created this because like I said before magnesium is probably one of the number one supplements I tell my men over forty but just anyone whether you're over forty whether you're fighter her You know whether you're just in fitness whatever This is probably one of the most important supplements for you to get a because as Wade said You know a lot of people Gordon efficient. Most people are deficient and be The benefits are just endless. Men are endless so Yes thank you so much for putting this. The mega supplement mega magnesium supplements amazing. Thank you thank you so much great to be here and I appreciate the work that you're doing in you know as a US over forty guys. It's a you know I I believe I'm working on seventy is the new forty. That's my goal. I think with the advance balance of Biological Technology advanced supplementation experts. Like yourself teaching people. You know the things that you need to do how to take care of your body as we age age. I think we're in a new era that we can just live long and live strong and you know have a much more productive life than say our ancestors dead and that's exciting to beyond the forefront of that so I really appreciate being here thanks man. Thanks so much for being on the PODCAST and oxygen. You got it and Punk Roberts here and thank you so much for listening to this episode of my over forty Alpha podcast now before you go. I've got a special gift that I i WanNa give you and one thing I need to ask you as a member of our podcast family. I if you haven't already please claim your free thirty day. Trial at over forty Alpha DOT com. This is a thirty day trial into our over forty fitness program that has workouts nutrition mindset training recovery training everything. You need need to help you lose weight to help you burn belly fat to help you increase your muscle and of course naturally increase your testosterone levels and get you into the best shape of your life so please go to over forty Alpha Dot com and join the thousands of men in their forties fifties sixties getting incredible results on a daily basis and next as a member of our over forty Alpha. PODCAST family. Please if you know anyone another guy in your in their forties fifties sixties who can benefit from listening to this podcast. Share it with them and if we can please leave a review really helps us with the podcast. Thank you so much again. Get it done and we'll see you next week. You've been listening to the over forty Alpha podcast hosted by Funk Roberts former professional athletes beecher master metabolic trainer and bestselling author bringing. You the best information to help you into the best shape and health of your life in your fifties sixties beyond join us for another pipe gaps.

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S04 Episode 21: The Under Weight (Pt.2 of 2)

Unexplained

21:56 min | 1 year ago

S04 Episode 21: The Under Weight (Pt.2 of 2)

"The reviews in the new thriller. The will to die from Amazon Bestseller. Joe Bellizzi is a roller coaster. Ride from beginning to end if you like and crazy stories of small town. Murder and true crime conspiracies. The will to die is a must read the best part our listeners. Get the will to die. Audiobook audiobook absolutely free. Just go to the will to die. Dot Com forward slash unexplained put cost to stop reading today You're listening to explain season. Four episode twenty. One the underweight part two uh the rain pelted the windows a thunder cracked and rattled ferociously about the sky tossing their bed judith and Sam Haney tried their best to ignore it. Another heavy storm had hit section eight of the Newport subdivision. But it wasn't just the storm that was keeping them awake. Ever since that uncovered the bones in the garden the pair had been wracked. Act with guilt for having desecrated the grave but also with shame for having albeit unwittingly moved into a house that had quite possibly being built on on top of the graveyard having finally dozed off. who wasn't long until Sam was snapping awake again in the dark? He lay for a moment just listening to the sound of the wind and the rain lashed down against the house. When slowly he became aware of something else uh voices thinking that he might still be dreaming? A sudden flash of lightning brought him to his senses. Hearing the voices again Sam realized they were coming from the TV in the living room stepping quietly from the bed. He made his way into the whole. The bottom of which gentle light was flickering against the walls turning into the living room. Sam stood for a moment mesmerized By the silent images playing out on the TV screen confused as to how on Earth somehow turned itself on in the middle of the night Switched it off. The Wall made his way back to bed. The following morning judith searched everywhere for her work shoes. Couldn't find them anywhere asking Sam in the kitchen if he'd seen them she was suddenly drawn to something out in the garden. The couple had had the grave filled in again as soon as the bones have been collected by the coroner and planted some flowers on top as a sign of respect. But now there was something else else placed that to Judith. Missing shoes at that was only the beginning over the next few days. The couple were beset by a series of strange occurrences from lights flashing on and off to unaccountable noises and that sinister sensation. The Tom but not to them. I'd also been plaguing their neighbors gene and Ben Williams the feeling that they weren't quite alone in their house when the bone analysis came back from the coroner's office it was discovered that the worrying fact the two skeletons buried side-by-side wedding rings found on their fingers suggested that they'd been married couple. Both were determined took died of natural causes sometime in the nineteen thirties. Bones were eventually delivered back to the Hanes at their request. The requested be made primarily because the couple believed it important that the bones be returned to where they had come from out of respect however it also oh hadn't been lost on them that those peculiar disturbances Adonia begun off to the grave had been disturbed. The couple placed the bones inside a specially made pinewood box longside a single rose and buried them back in the spot where they originally being found a few few weeks. Later after a period of calm judith was woken by flashes of electric blue light coming from the alarm clock at the back of the bedroom. She looked gassed at the digital clock as electric sparks. Shot out at the top of it hurrying to switch it off. She was confused to find. It wasn't even plugged in moments later. The clock shut itself off. It wasn't long before. News of the hanes gruesome discovery. Not just the grave but the possibility that it might the only one of many in the neighborhood reached the other residents of puppets way. Having been one of the first to hear about it. The next day Gene Ben Williams wandered out into their garden instead long and hard the numerous six foot long depressions in the soil. The two dotted all around and at those strange markings carved into the bark of the Great Oak at the corner of their home. The gene had grown so fond of it was as if they was seeing them only then for the first time an Arrow pointing down and two small lines scratched in underneath since the death of genes brother the previous year that being little let up in the misery that seemed to have engulfed the family since gene and Ben had moved to Newport barely early two years ago not long after Glenn dight Jean's father was diagnosed with cancer to becoming the fifth family member to be diagnosed with a life threatening illness since they moved into their new home. One Night Carly's cat. smokey disappeared into the woods at the back of the garden only to reappear out of the blue a week later seeming somehow changed after he tore part of bedspread and then attacked Khali unexpectedly. One night the family took him to the vet. It wasn't clear exactly what ailment it worked. Its way inside him but whatever it was it was killing him causing him. Great Pain and distress in the process faced with an impossible choice to family elected to have smokey put down all the while the family continued to hear what they took to be footsteps moving about night and laboured under the continual sense that they were being watched by things unseen some relief derived toward the end of nineteen eighty two when Tina was given the all clear from Hodgkin's lymphoma but before long the now familiar dark clouds of misery drifted back into view uh in March nineteen eighty-three on the exact same day as her brother the gear. Before Jean's father Robert died. It was an unusual coincidence to say the least and won the Tony exacerbated the impact of an already traumatic event with the hanes gruesome discovery. And all that might entail coming only a few months later but I merely compounded everything else soon however for gene at least finally it seemed the might be an answer to it. All the great discovery the strange activity the illnesses death and even their daughters bossier and broken marriage and Judith. Having to give up custody of carly might it all of it be connected with gene now now convinced more than ever that something about the location with bringing so much tragedy to the family. Her and Ben's thoughts once again turned to escape however not long after finding the bones. The hanes began a lawsuit against the developers of the Newport subdivision accusing them of knowingly building on top of graves and failing to disclose that information to their clients and when the case hit the news the Williams's struggled to find anyone willing link to pay a suitable price for their home. The next eighteen months however proved relatively calm for the family who although they couldn't yet move who found the perfect place in Montana to at least give them something positive to focus on. Tina also continued to thrive since getting the all clear from Hodgkin's disease and by the end of Nineteen eighty-four. She was married and pregnant. In February. The following year gene noticed Tis the heinous escorting an elderly man around the neighborhood but soon realized it was he that was escorting them stopping every so often to point something pointing out to them. The man as she later found out with Jasper Norton an eight year old resident of bed station. A small township located at the other side of the woods that backed onto gene and Ben's property the area at once being part of the mckinney plantation. Some time after the abolition of slavery in eighteen sixty five a three acre section of it had supposedly been deeded by mckinney's to the former slaves. Many of those still lived there were descendants of those people. Jasper with one of them is Jasper went on to explain to the amy's the land who wants been home to a church a school and a graveyard known locally as black hope cemetery cemetery the final resting place for the community the two grown up around it according to Jasper who'd been helping to bury people there. Since the age of fourteen much of section eight could be built on top of the graveyard and Jean and Ben Williams is home with right in the middle of it. The neighbors were understandably shocked by Jasper Story. It would be one thing to have knowingly built a housing development over gravesite quite another to build it over an entire graveyard but that was the thing just how much the development company known about it as the hanes legal suit rattled on gene and Ben drove out to Abed station to speak with some of the local residents to learn more about the cemetery for themselves. Their meetings documented along with the rest of the Williams's experiences experiences living in Newport in their nineteen ninety-one book. The Black Hope horror written in collaboration with John. Bruce Shoemaker nineteen year old Elvis Pritchard came to the area from Louisiana with his mother and stepfather in one thousand nine hundred and recalled that even then they were burying bodies in the local area. His own stepfather was buried to also confirmed that the Williams's home was placed directly in the middle of the site will freeman his name. A Star Testament to his family's past was blind in his ninety s when the Williams's met with him Freeman explained bodies would often be buried haphazardly. Because the land that had been granted to the free people people was either too bulky to do anything with otherwise it was too rocky wooded most of his neighbors having been so institutionally it crippled by slavery unable to afford formal burials or even headstones for their loved ones will freeman also remember with difficulty trying to find a suitable place to bury his two sisters. Eventually settling on a spot right next to an old oak tree and if he wasn't mistaken as he went on to explain to Jean and Ben you might still be able to find it. Due to the markings he'd made in the bark doc tree a large Arrow pointing downwards and two straight lines underneath gene felt a sudden Lurch Cina stomach when he said it recognizing those symbols immediately as the ones on the tree at the corner of her home and there was no question now. Gene Ben had to find a way out for their family's sake Jake as well as theirs though gene didn't know who Awat it was exactly. She was convinced that something had been ruptured by the act of desecrating so many graves and whatever had materialized as a consequence had focused. Its attention on them with property values values declining as much as seventy percent. Now that the cemetery's existence have become more widely known their only hope was to seek legal compensation but despite testimony from bed station residents that the mckinney's wants deeded the land where the cemetery was located to their former slaves and their descendants. Ascendant this arrangement had never been officially recognized as such when the Housing Development Company later bought it from the mckinney. Any family legally. They hadn't done anything wrong. Had they known about the cemetery before building on top of it and not disclosed this information formation to future buyers the might have been reasonable grounds to sue however since the state hadn't formally recognize the symmetry either there was no way to prove that the company had any prior knowledge of its existence. After seeking advice from their lawyer it was decided that the next best option shen the Williams's was to seek compensation from the title company for the loss of value. Only there was one big catch even and if they succeeded in convincing a jury that compensation was justified they would ultimately need physical evidence of the symmetry for Judge to award it to them in order to do this however would mean deliberately digging up a grave which even if the grave is not formally recognised could in itself health be deemed an illegal act effectively voiding claim after a period of relative calm in the fall of Nineteen eighty-six keen and Ben will woken one night by what sounded like heavy footsteps steps padding up to corridor toward their bedroom remembering all that had come before the couple lay paralyzed in fear as the steps to closer and closer with their eyes fixed on the open doorway for a moment a shadow seemed to fall across it only to slip away again. The the sound of footsteps continued on now heading toward Carly's room the couple let from their bed darted into the hall gene gasped but the site of collies closed bedroom door at the end of the corridor and a sliver of light peeking out from underneath it. She always left it it open at night. The couple later claim to found colley sat bolt upright in bed but fast asleep with what appeared appear to be a number transparent shapes crowded around the bed clutching the crucifix around her neck. Gene then proceeded to pray loudly until the figures that apparently slowly dissolved away the following morning. Gene knew exactly what to do it. It would be wrong to say it felt good ramming the spade into the dirt at the base of the large oak tree but there was little denying the sense of relief that gene felt now she'd finally they take matters into her own hands after almost an hour however with the ground full of stones and roots gene had barely got more than a foot down when she was forced to call it a day. The next day was more of the same as Jean continued to work away at the pit but no matter how hard she tried right. She seemed barely to make dented by lunchtime with some help from Ben she was about three feet down when Tina arrived with a new baby Abe to look after Jean's mother the afternoon angered to find Jean attempting to dig up the grave. Tina suggested that they just forget to get the whole thing and move on as surely if disturbing the graves had been the cause of all their misery. What good could possibly come out disturbing another one that evening with Ben and Jean Returned Tina's husband joined the rest of the family for dinner later with the family gathered together in the living room? Tina suddenly doubled over in pain then yelled for someone to call an ambulance as he tried. What is best to comfort his daughter who knew instantly that something is deeply wrong? Tina who is judged to suffered a massive heart attack back lost consciousness on the way to hospital and would never regain after spending three days on life support. The family agreed. Turn it off. With Tina's untimely death a final I know line had been crossed after seven years of cumulative grief and terror gene and Ben simply packed their bags and left canceling all future payments on their mortgage. Until finally the lender had no choice but to foreclose on the house taking their eighteen thousand dollars deposit with like their neighbors the marshalls and Anderson's who'd also been driven out of the neighborhood under similar circumstances. The Williams's who resettled in bitter Root Montana lost their whole investment in total seven of the area's. Eight original homes would eventually maybe abandoned by their owners in May nineteen eighty-seven the heinous lawsuit against the Housing Development Company finally came to an end and although at first having convinced Jerry to find their favor with the couple being awarded one hundred. Forty two thousand dollars in compensation station. This was ultimately overruled on appeal. The judge presiding over the case concluded that there was no evidence to confirm. The company had been intentionally attentional negligent. The remains of the married couple found in the Haney Garden were eventually removed and reburied in the nearest tourist. Perpetual Care Cemetry. The couple later identified as most likely being betty. And Charlie Thomas who'd both been born in the mid nineteenth century for many years. The hanes visited the Thomas's new grave to leave flowers and pay their respects other individuals thought to being buried in black hope symmetry and unmarked graves. Becky Thornton Tom Fawcett Billy Cash Rosie booth Joseph Freeman. Dj Bradley Ella Freeman mort homes. John on Free Julie Louise Charges. Roy childress Mary. Frances Terrence Brossard. Charley Bates Ben Ben. Hopefully many booze Bob Hunter Joe Turner. Nancy turn and Billy Parrish unexplained the book and audio featuring being ten stories that have never before been covered on the show is now available to buy worldwide. You can purchase through Amazon Barnes and noble and waterstones among other bookstores extols all elements of unexplained including the show's music produced by me rich Mcclain Smith. Please subscribe and rate the show. Wherever you listen to podcasts? Yeah and feel free to get in touch with any thoughts or ideas regarding the stories of heard on the show. Perhaps you have an explanation of your own. You'd like to share you can reach his online unexplained podcast dot com or twitter at unexplained pot and facebook at facebook dot com forward slash unexplained. PODCAST

Gene Ben Williams Gene Ben Glenn dight Jean Tina judith Ben Sam Haney Ben Williams Hanes Gene Newport subdivision mckinney Carly Jasper Story Amazon Bestseller Newport gene Housing Development Company
S04 Episode 21: The Under Weight (Pt.1 of 2)

Unexplained

25:13 min | 1 year ago

S04 Episode 21: The Under Weight (Pt.1 of 2)

"The reviews in the new thriller. The will to die from Amazon Bestseller. Joe Bellizzi is a roller coaster. Ride from beginning to end if you like and crazy stories of small town. Murder and true crime conspiracies. The will to die is a must read the best part our listeners. Get the will to die. Audiobook audiobook absolutely free. Just go to the will to die dot com forward slash unexplained podcast to start reading. Today my name is bobby slater and I'm the host of a brand new podcast called almost famous in each episode of the show. I guess who grew up with fame in their family and have chosen a career which means the limelight may shine on them too so far. I've chatted to siblings of the world's most famous musicians and some of the most successful sports stars around as well as the children of award winning actors and controversial generation defining political figures. I created almost famous because I've always been intrigued by fame. This is because I grew up with parents who had been famous musicians and the stepfather. Who is one of the most successful and written about British television presenters and comedy actors of the nine hundred ninety s and beyond as a result of growing up immersed in the dramatic often bizarre while the celebrity and despite seeing seeing some very well? Let's just say interesting things. I'm fascinated by it. I love learning more about my guest relationship with fame and finding out what has led them to a career that could well result in them. I'm becoming famous too. If that sounds like the kind of pocus you might like to hear. Click on the subscribe link in the description box and start listening. You episodes out every Friday the Newport subdivision a suburban housing development in the southeast Texas in the southern United States I took root in the late nineteen nineteen seventy s extending outwards from the town of crosby and tucked in behind dense forest on the edge of Lake Houston by nineteen eighty. It's concrete tendrils twisting and curling ever deeper into the surrounding wilds had grown steadily to comprise one thousand homes The many the green leafy neighborhood with its private security guards and manicured lawns hidden under the canopy of hundred year. Old Trees provided the perfect mix of suburban decorum and rugged country for those unfamiliar with the term a subdivision in this sense the housing development that begins little more than individual plots of land serviced by a system of roads. The two being provided with plumbing electricity Having purchased one of the plots it would then be down to the buyer to decide what house they would like to have shipped in and assembled onto it Gene and Ben Williams it was a subtle Tan brick mediterranean-style home that had taken death. Ansi having been encouraged curry's to move to the new development by the eldest daughter. Marcy an who also lived in the neighborhood. The couple finally took the plunge and relocated in the fall of nineteen eighty. Picking plot at the far end of the brand new section eight of puppets. Way The couple who were both in their fifties Elected to have their home built back to front a special request of genes. So that they're living room would look out over the spacious garden toward the small patch of Woodland Oakland that stretched out behind it but there was one tree in particular that gene at fallen four sturdy oak by then resplendent and fiery we ought tunnel color that the developers at one stage but suggested they cut down to make room for the Williams's new home gene was adamant. However the Tisch's Richard stay so rather than remove it? The aged oak instead was incorporated into the design of the build so much so that it appeared it almost be holding up an entire corner of the house it was somewhere within the surrounding woodland. The remnants of the old mckinney plantation could still be found. The Ruth mckinney. The families last living descendant was said to still be living in a property. Somewhere behind it mckinney mckinney. Along with his wife Mary and their six children moved to Harris County in eighteen fifty seven shortly before the outbreak of the American civil war for bringing five slaves with them who are immediately put to forced labor on the mckinney's plantation by all accounts to the local white community the at least the nurses were highly respected and well liked edition to the local area. To whom the somewhat oxymoronic description of being masters that were kind to their slaves was often applied for those with the luxury of choice. We're looking at a new property to rent or oh by. It is often the way that so much of it speaks to you the first time you see it. It is easy to miss some of the finer details in many any cases. It isn't even until the deal is done that you suddenly notice the way a work talk doesn't quite straight or that small patch of damn. I'm just peeking up over the skirting in the master bedroom for Gene Ben. It was the peculiar short rectangular depression that pockmarked onto the grounds around their property that they had failed to notice those and the strange markings carved onto that large oak tree the gene Grown so fond of even from the first day it hadn't being a great fit but apps it was down to the fact that the builders hadn't quite finished before gene and Ben moved in or perhaps because of the lateness of the year it was the fact that gene would have to wait a while before she could really get a handle on the garden. That made those first few weeks. A little strained and disjointed regardless it wasn't unusual for a couple moving into a brand new home and neighborhood to experience a few teething problems stay adjusted to their the new surroundings though their previous neighborhood de Park on the eastern fringes of Houston had been fairly quiet. It was clear the almost complete stillness of Newport would take a little getting used to but there was something else to something a little different. They couldn't in quite put their finger on but could somehow sense nonetheless like a distant silent alarm leaking out at a pitch but I too to high to be audible but was slowly steadily dropping into range having finally settled in one night early early in the new year with gene sleep in bed. Ben Returned home from a late shift at work to find the house. Unusually cold unconscious about Waking Jean. He moved silently between the rooms and the dark made its way to the bedroom when something outside drew his attention standing in the dark staring out the back window he was convinced for a moment that something or somebody was approaching the house from the back of the garden as he nowadays is to focus he caught it again only now that were too strange range. wispy patches of darkness but once Amorphous but yet audi reminiscent of the human form. Moving slowly side-by-side toward him UH gripped by a sudden fear. Ben felt his chest tighten as he stumbled back into the kitchen struggling to breathe when he looked up again. The shapes had gone still struggling for breath then made his way to the bedroom and being careful not to wake gene was soon able to breathe again. After explaining the episode gene the following morning at his wife's insistence Ben paid a visit to the doctor who diagnosed an asthma attack. Something Ben had never experienced before it wasn't long after that the gene was finally able to put a finger on that strange sensation shipping feeling. Ever since they've moved it was the feeling that she was being watched over the next next six months or so. A number of relatives came by to visit the couple from the daughters Marcy. An Jennifer and youngest Tina to Jean's parents prince and her brother all of whom couldn't help but feel the same that there was something wrong with that house not long. After Ben's peculiar experience the couple's oldest marcy an announced that she was leaving her husband. This was followed a few weeks later by the shocking news that Jean's mother had cancer. It was a few nights later that ben returned home again from a late shift as Jean slept soundly in the bedroom resisting the urge to turn on the lights so as not to wake her ben headed to the kitchen feeling hungry he pulled. Open the fridge door and stood for a moment bathed in its soft off to yellow light as he scoured the shells for something to eat seeing nothing he wanted. He closed. The door then turned toward the living room and fruits in shock. Those ought wispy shapes that he'd seen before when are hovering right in front of him rooted to the spot. Ben Cardoni look on in confusion as they drifted out into the hallway suddenly snapping out of it Ben Gate Chase as they move down the corridor and seemed to turn into the bedroom where he then found him hovering at the end of the bed as Jean slept soundly under the covers without thinking King Ben Ran Straight for them only to pass right through and pull on top of gene. She woke in alarm to find terrified. Fight Looking Ben coughing and sputtering beside her as he looked frantically about the room but the shapes had gone having eventually calmed down then proceeded to explain what he'd seen and how he'd seen something similar in the garden a few weeks before he could sort of swollen that the shapes were moving with agency and yet saying it all out loud he realized then just how ridiculous it sounded as a plant worker. Look for the ethyl. Corporation Chemical Manufacturing Company based out of Houston. Ben was no stranger to toxic gas. Was it possible. He thought DOC considering the recent asthma attack and coughing fit that the strange clouds with some kind of poisonous gas that had seeped out at the ground but nothing thing of that nature was ever found though gene and Ben continued to send something unusual about the place they resolved to ignore it as best they could and concentrate on enjoying their new home task. The green leaves of summer began to turn Golden Brown. The family were beset by a series of terrible events. The True Test. Even the strongest of resolves offs most pressing was their daughter Jennifer's ongoing domestic problems which resulted eventually in gene and Ben Offering to take in her daughter carly to give Jennifer some space. Not long after carly moved in jeans brought the Glenn was diagnosed with inoperable cancer and given no more than twelve months to live mia days later. Blends granddaughter was diagnosed with leukemia. All of which was then topped off by the catastrophic news. The Gene Bends twenty four year old daughter. Tina had Hodgkin's lymphoma the next few months would prove uniquely testing for the family. As Jean devoted what time she could between looking after carly and ferrying Tina back and forth from the hospital as she underwent spleen removal and too heavy debilitating Colson chemotherapy. All the while gene continued to supervise. The mother is cancer treatment to that. Christmas of nineteen eighty one. The family rallied together as best they could under the circumstances mm-hmm but by then gene was fairly convinced that something of the House had cursed them in March the following year. Jane's brought the Glenn Died. At the age of fifty to mm-hmm the family had been preparing for it since his diagnosis but nothing truly prepares you for the finality of the moment when it eventually comes however however with jeans mother Tina Jennifer and carly to worry about gene. Ben had little choice but to pull themselves up and dedicate their energy to to the living in fact with so much else to worry about gene and Ben Huddled forgotten about the peculiar events of the previous year. When one night they were startled by carly screaming out for gene from her bedroom rushing to aid gene found her granddaughter huddle tightly under her bed covers trembling and crying with fright as Jean did? Her best to calm down colleagues explained that she'd heard footsteps Steps outside her door and thinking it was gene had called out for her but got no reply when they didn't go away. He screamed out the help. That wasn't all. His colleague went on to explain to her concern. Grandmother Edison. She'd moved in. She felt as though she was never quite alone in her bedroom at times. Although she couldn't be sure she thought she'd even seen shapes moving moving about in the dark and heard the sound of voices submerged within the Gurgle of water in the pipes whenever the system flushed gene looked at her granddaughter in quiet alarm a few nights later the phone rang. Hello asked Jean holding the receiver to Harir for a moment. There was nothing but dare gene waited expectantly for a reply. Oy when suddenly a strange guttural noise began to worm. Its way out of the speaker followed by the sound of someone. Coughing Gasping for air gene slammed down the phone and ran straight through to ben in the living room. Her face completely drained of color. who was it Ben? Only then did gene realized with a sickening horror who had sounded like I think it with Glenn. She said her brother. The two died months before With teens treatments intensifying gene. Ben decided it was best that she move in with them. One evening while Alabama was out at work terrific storm began to batter the house from outside Tina Gene and Kali huddled together in collies bedroom as the thunder clattered all around him. streaks of lightning flashed in ripped through the sky while thick ominous clouds swelled have tighter to open the house. Smoky the cat that had been bought for Kali shortly after she moved in a joint them on the bed too when the sound at the front door being slammed shut with heard followed by what sounded like soft falling footsteps approaching from down the hallway With the rain pelting down against the window gene. Assuming it was ben called out to him but there was no reply. They suddenly panicked gene instructed. The others to stay put then slowly made her way to the bedroom door and into the hallway beyond Hello she asked again but still there was no reply and yet that sound of footsteps just kept on incoming moving up the whole way toward her with bemusement gene backed into the bedroom as the sound continued all the way into the bedroom doorway and then into the room just then with a crack of thunder and flash of lightning. smokey leapt forward with a fist screech toward something in the middle of the room then bolted into the whole as soon as he touched the ground. The sound of footsteps footsteps had gone later when Teen Jean tried to account for what had happened. Gene failed to mention the numerous other prevents that have been plaguing her and Ben since they moved in only eighteen months ago. What seemed like a lifetime though the events could been myriad and undoubtedly strange gene and Ben had been loath to attach any potentially supernatural explanation to them preferring instead to seek rational rational answers by now however for gene at least the possibility was becoming harder to ignore the couple had hat discussed just selling up and moving out but with so much going on and all the medical bills stacking up their only option was to stick it out that summer of one thousand nine hundred eighty two gene washed? I with quiet concern from her back window as two more couples moved onto the street. Though it was nice to finally have the neighboring plots occupied she couldn't help but wonder just what might be in store for the new owners the hanes schoolteacher judith. And husband Sam Damn who divided his time between working for an airline company and running a small store in nearby crosby had been eagerly anticipating their move for months waiting patiently as the house was slowly. Assembled piece by piece. Having finally moved in. Sam presented Judy with an early birthday and moving in present plans to add a swimming pool. Today sparkling new property however no sooner had sam found a contractor to begin the project there was a knock at the front door when he opened it. He was greeted by fifty seven year old less to wrestler. A local woodcutter who lived in the area for many years much to Sam Surprise Leicester had somehow gotten wind of the plans to to build a pool in the back garden and it felt obliged to come and speak to the hanes before they went any further. Lester then asked if SAM would mind letting through to the garden so he could explain it all in better detail sensing an urgency in the man's voice. Sam agreed to show him round moments later in the back garden. As the two men examined the plans for the pool. Leicester Drew Sam's attention toward a small rectangular Tanggula Patch at the edge of the garden that seemed to be sunk a little deeper than the rest of it. There said Lester. That's where they're very married. What do you mean asked Sam as less to explain? The sunken land was a grave. Sam stood speechless for a moment as he struggled to comprehend what he was being told. Surely the Housing Company wouldn't have knowingly sold them property you built over a grave. He thought seeing that Sam was a little unconvinced. Lester apologized for being the bearer of such disturbing news and gave him the number of another local resident who could verify the claim as he showed himself to the door he suggested that Sam gives the a number of call perhaps then he might find out where all the others were berry to the others said Sam with disbelief. Oh yes replied lester that whole area more-or-less had been built directly on top of a graveyard Holdover sickened by the prospect of living on top of gravesite judith. Judit Than Sam couldn't quite bring themselves to believe it after all. What are the chances that the developers wouldn't have known of such a thing if it was such common the knowledge amongst the other local residents but rather than call the number that Lester had given him? Sam decided to investigate himself. You're pulling a spade from the garage. He headed out to the spot that Lester had pointed out and rammed it into the Earth Pinero so later however lever an exhausted Sam Doni made it three feet down before the ground had become too tough the following day after hiring Giga Gotcha the heinous watched with concern as the operator steadily ripped the large chunks of earth from the ground until suddenly at roughly six feet deep Sam yelled for him to stop leaping into the large hole before him. Sam brushed away the dirt. Revealing splinters of Doc Pinewood as he brushed more of the dirt away he revealed what is quite clearly lid of coffin prising open. He recoiled at the site of the bones. Inside it later the stunned couple watch on somberly. As a section of the coffin thin and the bones are lifted from after the ground by the local coroner's office with both coffee and bones being so deteriorated it was agreed to leave most of it in the ground while they waited for test results to come back on the pieces. They heard that afternoon. Gene Williams watched with dredge from her back window as the long black hearse from the coroner's office pulled away from the Hanes home knowing full. Well all the troubles with far from over. You've been listening to part. One of unexplained explains season four episode. Twenty one the underweight part to be released next week. Friday December twenty seven if you enjoy unexplained and would like to help supporters you can now do so via Patriot to receive access to actually episodes discount on merchandise as well as brand new video and audio content exclusive to Patriot members. Just go to Patriot. Dot Com forward slash unexplained part to sign up. Or if you'd like to make a one time donation you can go to unexplained podcast dot com forward slash support all donations no matter how large or small Wall greatly appreciated unexplained to book and audio book featuring ten stories that have never before been covered on the show is now available to buy worldwide. Light can purchase through Amazon Barnes and noble and waterstones among other bookstores all elements of unexplained including the show's music produced by Emme. Richard McLean Smith. Please subscribe and Drake the show wherever you listen to podcasts. And feel free to get in touch with any thoughts or ideas regarding the stories. You've heard on the show so perhaps you have an explanation of your own. You'd like to share you can reach us. Online at unexplained PODCAST DOT COM twitter at unexplained part and facebook at facebook dot com slash unexplained podcast.

Gene Ben Tina Gene Ben Drew Sam Teen Jean Gene Williams Tina Jennifer Gene Bends Lester Glenn Ben Cardoni carly Richard McLean Smith Amazon Bestseller mckinney mckinney Murder Ben Huddled Houston
425: Donna Cutting, Rolling Out the Red Carpet for Customers

Crack the Customer Code

24:25 min | 5 months ago

425: Donna Cutting, Rolling Out the Red Carpet for Customers

"Your hosts Genie Walters and Adam pork are two of the most recognized and respected names in customer experience, and they have dedicated themselves to helping you improve your customer experiences, and now it's time for Adam and Jeanie. Jeanie Years. Like a Moody Stan! Every time I get on this podcast with you by inclination is to roll out the red carpet to make you feel welcome and special because you are. Well then. We have some work to do on your execution. Trying to be nice and look where you. Can help it. I know I know you're you're you're pulling out the red carpet and you're pouring lighter fluid on. Fire No that's that's part of what we're talking about today. How do you roll out the red carpet for customers for guests for employs and our guest a lot to say about that and I just love the metaphor is that she has an stories, and it's such a conversation. It was it was just you know it felt like settling in and talking to a friend, and then getting all this value out of it exactly, and that's because Donna is a friend, and she's also and she she shares. A lot of really good tips about just sort of the lens of the right I mean the nice metaphor, the red carpet, but it's also a lens. It's a way of looking at customer service, Challenge and I think Donna shares in the interviews how to use that Lens. which was awesome. Right yes, so let me tell you a little bit about our friend Donna. Cutting Donna is the founder and CEO of red carpet learning worldwide a training firm that helps organizational leaders cultures of happy team members delivering excellent service. Her mission is red carpet treatment for everybody. She's the author of two books on the topic. Including the celebrity experience insider secrets to delivering red carpet customer service and the Amazon Bestseller, five hundred one ways to roll out the red carpet for your customers recently named along without him. One of the top thirty global customer service Gurus her training programs are being used throughout the United States and South Africa, she's currently sheltering in place in Asheville North Carolina and her husband Jam and their rescue dogs, Moxie and tonks, but hopes to be traveling the country full-time in a new RV by the year twenty, twenty, one looking for service stories worth celebrating Donna. We are rolling out the red carpet for you. Today were so excited you're here. Thanks for joining us on crack. The Customer Code Oh. It is my pleasure, so glad to be here. Donna I'm so happy to have you here I'm so glad you asked I am wearing for Saatchi and. Tiffany earrings and you know it's just really my work for this year. You're. Yes my red carpet. Look exactly you. Ready Adam I have no clue. Thank you so much. Thank you to all hands. You Oscar US your. So. Here's the thing Donna you talk about the red carpet. That's your book is about this red carpet metaphor right for customer service, and before we get into anything else. Tell us where the metaphor came from. Why did you choose that idea of a red carpet for Customer Service Book? The short answer, and then I have the story so I'll give them both into. All right. When you think of Hollywood you had a little fun with that atom, but it's really all about. Saying that these people be celebrities are so significant importance so special. They matter so much that we must literally roll out red carpets for them to walk on right, and so the idea behind what I call red carpet, customer, service or Red Carpet company culture is really all about saying you matter you the customer you the team member that you are significant. You matter and so so we were. We want to roll out the red carpet and give you that red carpet experience the story behind. It really starts. You know my background's in Theater I. Did talent shows my backyard? I've been giving my Oscar. Acceptance Speech since I came out of the. And and my grandmother, my French grandmother and grandfather minimum. Pepe went off to Rome Italy years ago when I was a little girl, and we were gathered at their house Mama had fourteen kids, so there were a lot of people gathered at their house to bring the back, and my mom was decorating. She was in charge of decorations, and she found this little remnant of a red carpet and laid it out. For them so that when my uncle brought them home from the airport, they would be welcomed home with a red carpet and I, just as a little girl I distinctly remember sitting on the steps so excited yes, about my grandparents coming home, but more about the fact that they were going to be treated like celebrities and. It's an image that stayed with me and I built my whole mission around. You know everyday ordinary people getting the red carpet treatment. More just want to say Donna. We like you. We really really like. I feel it I feel. Well and I. I love that story about your grandparents, but I love how you translated that into this idea that you matter because I think that is something that is so important in the world that we live in on any day, and for any person like we all need to feel valued that way and so I love that that's how you summarize that. and Go ahead. Oh, it's so true Jeanie, and really when I think about you know people associated with the red carpet customer service. Those are the books that I've written but for me. The mission is exactly that it's so much bigger. It's about in this world today how we treat each other. And how do we let each other know that we matter so if you can do? Do that as part of your service to customers in the culture that you build for your team, members You know I think that's that's half the battle right there. Yeah, for sure for sure and you know you have written so much about this that you've you have five hundred one ways to roll out the red carpet. We're GONNA. Ask you to name all of those. No. But when you think about those all those different techniques that you talk about what are three of your favorites, and what are some of the things that our listeners might be able to put into place in their organizations? So so this is like choosing your favorite children. and. I tell you they're all based in story. So if you read the book, it's really stories and examples of what people have don companies have done, and so I'm thinking about three of mine. The I say it's one of my favorites, because it's just so simple, and it shows how easy it is to make, someone feel like matter, and it's my own experience. Experience out one of the Hampton ends into blow Mississippi, and how my colleague and I were staying there for work we came in late one night, and we missed the cookies, and we kind of jokingly made a big deal out of how we miss the cookies and the very next night When we came back, they had actually saved cookies back for us and. Kept them warm, and it was just an every little thing I mean it was just the smiles, the eye, contact, the the genuine back, and forth between us in the front desk staff, and the the the staff that was You know at the breakfast and they had just done such a great job with the basics Nah me, that's really like if you can get that down if you could get the basics down, but every team member delivering for every gaster customer whatever you pay, show whatever you call them every single time. That's a red carpet experience so. That's. Another is there is a a restaurant in Newport beach. California called Mama Ds and they I. Think this is so important for today as well because they they transformed their weightings space, so they would have because of their food. They would have people outside lined up waiting to come in, and they just did this incredible job of like hiring extra people to bring out meatballs and bring out Brad. On Saturdays, they would have entertainers for the kids I. Mean You almost wanted to go there and wait in line because? I'm such an experience and I. Just think it's today like what an just the idea of. And how you take the experience that you create, and now we have to innovate it, so I was talking recently with of some orthopedic Executives, and they were talking about. You know they've got people waiting outside now, and they have to call in before they walk into the building, and it's not the experience they want to create, did my. And I told them the story of Mama Ds and I said well okay, so here's your reality now. How do you take that reality and roll out the red carpet? In some way, you know so so so is it whatever that is? Is it a food truck outside while they wait, you know. Having parking spaces, so they're not standing outside. Is it seat so they're not standing outside. You know whatever that is I think it's Mama D's For. Me was a lesson in innovation. Win came to the customer experience. Can I share a story? That's very similar to that because. Kogyo there's this classic breakfast diner place called Lou Mitchell's, it's been here forever and ever, and they always have a line especially on Sunday mornings 'cause they're right by one huge cathedrals and people go to church, and they cross the street, and then go to Mitchell's and they're known for when you're standing in line especially in the cold winters that we have here in Chicago, people will stand in that line. They walk out with baskets of warm donut holes, and they just walk up and down. The line and people will literally like I. Remember My Dad. Dad Making a decision as like for the Family Brunch one day, saying well Lou Mitchell's has those those donut holes, so we're going to go there because we're going to stand in line anywhere we go, but this actually is a different experience, so it's just another example of that kind of technique of thinking about. How can we make the waiting? Part of the expects it and you know G. you're big on You know the customer mapping in customer journey mapping. Am I right there. Yes, absolutely yeah I mean. This is a time where we're. Really taking the experience that you normally have, and now it's different. So how are you going? with every single touch point and say. How are we going to make this red carpet experience a red cry, love it. You're referring to the blogs that I've written recently. Your. Your check is in the mail Donna. And now I have a very. This is a very important question is probably the most important question. Get get in this view. Why? Oh, why on the day when I finally did not actually eat a lunch? Is Every podcast guests talking about food or Food y'all your donut holes in Dying here. Okay, so that's that quick aside, let me ask you this because you talked about innovation and innovating the experience in the map and the I know, go through our books have been out for a minute, so we think about the red carpet and everything that's happening right now. You know post, Cova and all that. What about the digital red carpet? Right because we're? We're already in the middle of digital. Transformation is just being accelerated at this point. So, what are your recommendations for rolling out that digital red carpet? A lot to say about this actually I'm so glad you asked also. One being really what we were just talking about was looking at every touch point looking at what you, you know what you used to do in person, and now you're doing it digitally. So how do you create the same experience and I'll tell you I'm doing that I'm sure we're all doing that. In our own companies, you know I'm looking at the training that so interactive, and so you know full of props and fun and you know and now I'm asking myself. How do we take that? Experience and create the same feelings the same experience, but from a digital format and it really is looking at. Every little, you know, what is it? We do so in our training we use. Props and clapper's so can I. Send a box of props ahead of time. You know so everybody's still has that. We can still have that experience I. Don't know the answers yet, but those are the questions I'm asking and and on that same. No, you might look I. Don't know if you know Jessie Cole from the Savannah Bananas. He's been a gas. Demand Your podcast at. Good Oh, he's amazing I. Just and they're doing that right now to. They're going okay. We might be streaming our baseball games now. So how do we create that Same Crazy Fund Savannah Bananas Experience but in a digital world, so so the first thing is what are the questions you know because I think it's really important that we asking the right questions, they're. The second is to me. It's about preparing your team members because. I want the same things that they wanna before. They want you to be responsive. They want your they whoever they are connecting with to have knowledge of the product. You know how to solve the problem whatever it is, and then also some level of empathy or report building in addition to getting the task done, and I think just really looking at from a digital standpoint now are you preparing your team? Members with a knowledge base that they can all access so that everybody is familiar with Perhaps even the frequently asked questions that people are coming up with the language of empathy understanding that everyone is going to have a different a different. Feeling of what it is, they believe what it is they want and you know so. You're coming up with new complaints in some in some ways, new challenges, new problems, and so really one of the things that. I think we see all the time is that you have these wonderful frontline team members who are being faced with questions and concerns that they may not know how to address. They may not know how to take care of theirselves. emotionally when people are upset, and then also how to use the language of empathy to then help you know guide this customer with whatever it is they need. I have so much I'm trying to be briefed. I've so much about this, but to me. The first step in delivering an exceptional digital customer experience is really looking at. How do we prepare our team to be able to do that? Yeah I. Hear You on that and I love that you brought up like these are the questions because one of the things I say is like customer experiences by asking those hard questions, because that's where we all have to start and I think right now. We're facing questions that we didn't even know. We would ever have to ask so it's so interesting that we all have to start there and I think. Think you know you're talking about taking care of your team. I now you know we're in a really crazy time and so employee morale. That's not going to be the same as it was six months ago, and it might change week to week right now and I know you've been talking a lot about this. So what can leaders right now do to really help their teams to bolster morale during this time? Yeah there's such a good point, and I've been talking a lot about it because it's what my customers have been asking me bound know. How do we keep morale up just in general as people I don't know about the two of you, but I've been up and down up and down. Through this green, yes. But so really. Boils down to a few things that I use it I love acronyms. I use the care acronym number one is communication, and if you, if there's ever been a time to really step up and improve the communication between leadership and frontline team members, it is now and that's informational and looking at what are all of the different methods to make sure that you're getting the consistent message out. You know things are changing every day, so we WanNa make sure that you are keeping your team members. Members up to date in a way that they are going to receive that message, and then inspirational communication. How are you keeping? Them fired up How are you sharing stories of wonderful things that they are doing to keep them inspired and then interpersonal, just giving people a little bit of grace in your communication, because we're all going through this together and I don't think anyone's going to show up at one hundred percent every single day, at this point so communication number one appreciation. And again so I mean these are. It's not rocket science, but there's a difference between knowing this and showing it you know actually practicing on a consistent basis, and so really stepping up the thank you notes the thank. You calls the noticing what people do and letting them know how much they matter. not just on a group basis, but also on an individual basis, what is each individual t member contributing at this time and letting them know that you see that and then revelry and fun. Because Gosh we need that right now, so maybe making an extra effort to. Fun As team members and I WANNA. Say including also in all of this I want to say you're furloughed an laid off employees as well keeping them commute. You know continuing to communicate with them showing your appreciation for them including them in some of the fun I. It may be a sensitive time for them, but but at the same time you WanNa, stay connected, stay in touch and then maybe even most important is a a level of emotional support, and some things that we may not think of in terms of the workplace relationships. But. We might want to start thinking about them now. Thinking about all of the things that your employees are going through outside of work so their spa, they may have a job, but maybe their spouse lost their job. So that's a financial strain. Is there some way that your organization can provide resources or education or coaching around budgeting and finances, and how to go through this time and you know health resources, mental health resources even like some of my clients have put together food pantries for their employees. I think that emotional piece is going to be most important when it comes to the long haul, you know really. Is Merchants we would like this to be over yesterday. I think we're in it for. Some of their role in a while so. Yeah. The Food Bank idea that so interesting, and what a switch from how we would have thought about the role of the employer in the past right, but for sure. That's really fascinating so dot. This is fantastic. Thank you so much. Got Frazier. Thank you. Oh Yeah. It's been great, so thank you so if our listeners wanted to. Have you roll out the red carpet for them. Where would they find you to do that? Oh, thank you for asking its red carpet learning dot, com, red carpet, learning dot com, and then you can find me on youtube and facebook and linked in all the social media sites as well. Excellent, thank you so much for joining us and thank you for all you're doing Donna. Pleasure. Thanks, thanks to the two of you, too. Thanks took care. So the funny thing, Jeannie is once you win. You'RE SECOND OSCAR You, really just don't care as much like the first one goes up on the shelf. It's very important. Was the second one ends up like in the closet and I know there's something you really can't relate to, but I just wanted to share a little glimpse of the. D. Put the third one in the bathroom. Jeff exactly, that's just a paperweight by that point. you know. Be Tom Hanks. We've talked. We talk about this all the time. Sure sure you do. Yeah. People didn't know this about you Adam. Quite a career in the movie pictures. All you know in the talkies. Well I love that Donna shared that she had been giving her Oscar speech. Since she was a toddler, awesome things so many of us could relate to that, but what a great conversation! Then I think it's something that's so important to you think about today, not only for customers, but also really touching on that employee morale how you can really show care as she said for. Your employees in this in this critical time and I hope I I'm sure everybody who listened got some really good things that they can start applying right away to their organizations. One hundred. One hundred I was an awesome conversation and Yeah, make sure to check out Donna because she's got all kinds of good stuff to tell you there you go, and you know what we love that you're here with us. We love that you feel like this is where you WanNa be and hang out with friends. That's US Adam. We're friends right to all these people, everybody inputs everyone, but each other yes. Now, that's not true. That's not true. Now as you might know crack, the customer code is a proud member of C. Suite Radio, and there are lots of great pieces of content at C. Suite radio DOT COM and C. Suite TV, dot com, and you know what Adam and I love hearing from you, so let us know if you liked this episode of this brought you value shared on twitter tag us on twitter, and we will have a conversation there and see what you thought. We love hearing that feedback. I'm Jeannie Walters and you can learn more about me and our journey. Mapping programs are virtual training and speaking at experienced investigators dot, com very pork, and you can learn more about us or virtual training virtual virtual everything. At customers that stick DOT COM until next time to yourself. In take care of your customers.

Donna Adam pork Red Carpet company Jeanie Years DOT COM United States Jeannie Walters Oscar Stan founder and CEO Amazon Bestseller Asheville Oscar North Carolina Newport beach Tom Hanks Lou Mitchell California Saatchi
1100 Kelly Cochran: Time To Live Your Loudest Life!

The Nice Guys on Business Podcast

37:26 min | 3 months ago

1100 Kelly Cochran: Time To Live Your Loudest Life!

"The Nice guys on business once you know they're going to use explicit language. They aren't so much warning you as brag and very direct and. Whether or not people like that but I will really tell you how it is and I think what I found hard was kind of towing the corporate line I asked I'm a natural questioner so I ask a lot of questions I WANNA know why we're doing something and instead of being like Oh, the chief marketing officer got a wild hair and wants to do this thing. Now, that's not good enough for me I need a reason to tell my team to do something and so that just got me in trouble a lot. You know what stand if you want me to wear thirty seven pieces of flair like your pretty boys over there than ice guys on business why don't you just make the minimum thirty seven pieces of flair. Human beings are not meant to sit in little cubicle staring at computer screens all day filling out useless forms and listening to eight different bosses drone on about mission statements. We were meant to listen to the nice guys on business podcast. Bill from where you are now to where you could be. Get expert tips to grow your business to be more productive and more efficient. Trying to build influence, grow your community or make it rain bestselling author of Nice Guys Finish First Doug Sandler can lead the way. The Nice guys on business is produced by turnkey podcast productions. Now, here's your host Doug Sandler. So Nice Guy Community how about this another loud blonde in my face telling me what to do do I really fucking need this well of course I do yes and the more I read it the more I, need it affectionately known as the loud blonde by friends and fans Kelly. Cochran is a professional motivator who shares her message of self empowerment on stages and podcasts across the country. That's how she came to me through my friend. Michael She's funny she's strong and Hell yes she is allowed to listen up if you'RE A type A professional tired of playing small and living below your potential here to talk the three M's marketing mindset and motivation welcome Kelly Loud Blonde meet Nice Guy. Nice guy dead. Thank you so much for having me and I'm glad you're used to having other loud Guan's in your life. I'm assuming I'm assuming it's your wife we're talking about J.. J. Rey. If she fortunately or unfortunately either way I guess a two marriages and two two marriages didn't work I. This is not a marriage that I'm getting into. This is just the relationship I'm staying. We'll. We'll do that too and I heard you had a divorce in your life too so Excellent and and we need those starter marriage any dirt we can dish on this I mean, I'm not I'm not at liberty to give any dish of of my dirt in the past but I didn't know if you wanted to kind of throw anybody under the bus at all or have any ax to grind or anything now now it's been a long time no ax to grind they're yeah all you have to say about that though is If, you feel like you've been dragging an anchor around for a while, your boat can't go anywhere. If the anchor is dug into the sand, you know what I'm saying. So sometimes, you just at that anchor line. Alright. Well, welcome to welcome to freedom, and like you said, it's probably been a long time and I was looking at some pictures of you in Greece looks like you were having on Kabo I'm sorry it's the same same place. Deluxe Light Greece yeah phenomenal. I spent my fortieth birthday down. Kabo, and got back March ninth right before the world shut down. So I was one of the very lucky people to actually get a passport stamp right before we're going into this corona virus raising zoo I was in Venice and Milan on at the end of February. So the same same as you the first week of March, we were coming back into the United States and fortunately they close the door I guess after we already got here or unfortunate maybe. We'd still be quarantined there I'm not sure there'd be anything wrong with having pizza every day for the next three months you know I have friends who moved over there to teach, and then his wife is doing masters program over there and they have been quarantined in the Benneteau one of the biggest hit places in Italy and they've been blogging all about it and just doing like really fun stuff at home with their kids to try and get through. But I was like you know there's there's worst places you can be than. Italy San Diego La Drew I. Think we're pretty fortunate. So let's talk about your brand a little bit. Are you a brand turn loud blonde or are you loud blonde brand the ago loud blind for life turned brand. Yeah I win. I got fired from my last job. That would be the third time I got fired from Corporate America. Your mom does not like when you say that. Doesn't she I? Actually I talked about that on national television show and she did not like that at all. The third time came along did you say hey, it's the common element in all of these firings is me so I think there's an issue. Oh yeah absolutely, and it was okay I'm this outspoken women in this corporate man's world I'm going to keep hitting my head on the corporate last lane I'm tired of it. So what if instead of trying to fit my you know loud outspokenness into this quiet corporate construct what if I just leaned into what's getting me fired and see where that takes me so tell me about that. So what was it? That was a lot of a lot of times whether you're a man or a woman and I'm and I'm just razzing about being the loud blonde there's plenty allowed guys in my life and I'm probably one of those loud guys to What was it about what you were doing? That was not attractive to the corporate community, but it is attractive to the entrepreneurial, space. So. I am very direct. Whether or not people like that but I will really tell you how it is and I think. What I found hard was kind of towing the corporate line I. Asked I'm a natural questioner. So ask a lot of questions I. WanNa know why we're doing something and instead of it being like Oh the chief marketing officer got a wild hair and wants to do this thing. Now that's not good for me I. Need a reason to tell my team to do something and so that just got me in trouble a lot. But what is great about being an entrepreneur is being a natural questioner that being an entrepreneur is all about curiosity ran just harnessing that curiosity in it's like ooh Squirrel, what can I follow next you know so That's where I thrived. So so although Uu Squirrel, that's great for the entrepreneurial world sometimes, that's not good for a steady stream of cash lower income because you don't stay with something long enough to to really mold it feel it and make it make it happen. So tell me about how when did you start to fine tune that skill set of squirrel that's great again for being an entrepreneur, not necessarily for creating a long term income stream for you how did you turn that corner to make it actually a career? That's an awesome question. So the first time I really was able to do that was when I wrote my book last year. I don't know I'm sure you've read the one thing the Gary Keller. Book I haven't but tell me. The one thing is, is all about how Gary Keller built this. Incredible real estate brand, one of the top real estate agencies in the world Keller Williams realty by focusing on one thing and only one thing at a time and I feel like for US entrepreneurs. What happens is our attention span is so short. I feel like probably all of us have undiagnosed or diagnose adhd, and that's what makes us great as creatives but really terrible is tacticians and so I I got really clear last year that I was going to drop everything else in just focus on my book and I wrote a bestseller in ten months. But I I mean I said no to so many things that I wanted to do because I had you know word deadlines, chapter deadlines I had meetings with my book coach meetings with you know editors stuff like that. So yeah, getting really focused I was still doing other things but like my main focus was my book and right now my main focus is coaching. So I'll see her I know when when stricken I and we've had this podcast production business for about the last three years and I was a professional speaker and a trainer in the World of customer service and for thirty years before that I was an MC at bar and Bat mitzvahs I mean forever I mean three thousand or whatever to twenty one, hundred plus of these in my career. I just remember you know having that specific conversation with strict when we started to get really into the momentum is now rolling forward in production visit was staying within our zone of genius in that zone of genius for me totally wasn't anything about spreadsheets and systems i. mean that was the stuff that I really sucked, but the stuff I was really. Good at was talking to other people building relationships sailing I mean the stuff that I needed to that was it not only got my my financial needs met it also got my like my heart filled because it was like Geez. I really love doing this I don't have to spend any time in spreadsheets. So we gave our permit ourselves permission to stay within zone of genius. So what would you say as an entrepreneur you're zone of genius is, and then how did you find other people to take the stuff off your plate that wasn't in your zone genius I I love everything. You're saying because my zona genius is so being around other people I am a hundred percent extrovert and so public speaking for me and then being around like a big group of people before and after an event that's where I get so much energy and so in my line of work in coaching a lot people roll out these big like group coaching programs. You don't really have access to the person who's teaching. And for me I know my zone of genius is the one on one connections in the one on one relationships. So I think that's so important like you said to figure out what your zone of geniuses and let everything else go or delegate everything house and so yeah, right now I'm small enough I have virtual as for a couple of small things that I don't WanNa do I actually nerd and I had loved Excel Spreadsheets But yeah some of the smaller stuff that I don't WanNa do I'll definitely pay someone to do that you need to know it's like you get to this point where it's like what dollar amount is your as an hour of your time worth is it worth it? You like I probably will never have a housekeeper because I love cleaning because that just puts me in zen mode. If you hate doing something like that, if you hate doing stretches, you hate. Doing your own accounting oh I've had an account since I was like eight I hate doing county you here's all my tax. Steph you go do it. You're the professional you pay somebody else to do that. All right. So being newer in the entrepreneurial space though the thing about five years from now or even about two years or maybe even sixty days from now when things really start to click and click on a on a on a exponential rate how do you? How do you scale a business where you're going to train or maybe you haven't gotten there in your brain yet may be having just thought it through and just said fuck it. I'm Gonna I'm sorry that really wants to trade my time for dollars just going to change change my fee structure. So I'm charging a thousand dollars an hour as opposed to five hundred bucks an hour whatever how do you scale something where you are you're trading your time for dollars as you are might be doing right now. We'll sell I. Love in your email signature how you some stuff from your profile assassinated I bought a Soga or so do a lot of personality tests with clients and I think it's really important to know. First of all, know yourself know what your zone of genius and what your strengths are because if you don't know that you're going to hire. People just like you because they're the easiest to get along with the most fun to get along with. But then you have all of these people who may be big idea people and you have no doers you have nobody who can get in the weeds and beat that the person that tactician. So I think really knowing yourself through those personality tests And then hiring against stop you actually want to hire your opposite because you want that and Yang In Your Business That's how totally command streak I mean. He loves doing systems he would prefer not having to actually do any training talking to people in while he's good at it. It's just not the thing that floats his boat. So when he's doing it, I know he's like I don't really want to be doing this and I'm thinking out there I wanna be the guy in front. I I. Love I love doing that stuff exactly. What what are the things we talked? We shared with our community in the intro that you're going to be helping people through the motivated through having them understand the importance of being self motivated I guess. So how do you even get somebody that's that stock into a position where they can get motivated to doing anything because I find that inertia you know that that that moment where you? Can't get them to fucking do anything they won't. They won't even give me their show title. How am I supposed to build a podcast? I can't even get them to give me three words in title. How do you get people off stuck in motivated? So I always use this example of climbing Mount Everest. So people get really excited about the big picture, right? So I'm going to build my new business or I'M GONNA write my book or insert big goal here, and then once they start looking at the top of that mountain they get so overwhelmed by the amount of steps they have to take to get to the top of the mountain. They won't even take the first step. Right so what I say is what is The teeny tiny smallest baby steps you can take I loved the movie what about Bob? So it's baby steps to the elevator. What is the teeny tiny baby steps that you can take today to get you just an inch closer to your goal not a block not a mile an inch closer to your goal. So high break it down into just micro steps because once you start Joaquin, it's like strain a train for a marathon man you'd think about twenty, six point, two miles I will never buy shoes on I roy running but if someone's I go out. Side a literally run to that tree. I can run that tree and then and run your under the three six hundred times though yeah. Maybe, in a couple of months I cut because it's not it doesn't seem that far. Once you're that far in rape, but it's taking that first baby step when it's so daunting when you can't see the path in front of you at all that I think is so hard for people. So who's that power zone of a client that says to you experiencing? The exact symptoms that you are. Okay. These are people that are stuck right now it. It seems like at least through some of the branding that you've done that you probably have a a more of a women base of clients although I think that you are philosophy and your training good apply to anyone who attracted to you when it comes to eight. Kelly's the the jam for macy's definitely the one I need to start work who is it? That's coming to you. So mindset wise is anybody who feels like they have been muted in their life. So my whole brand, my book everything is branded with loud because. Getting in trouble for being this loud outspoken person and I think who gets drawn to me because of that are these people who know they have this bigger louder life inside of them but they can't get it out because of fear inertia maybe judgment from religion what you? So on a macro level that's kind of who it is you know job is a lot of people who want to escape defy have a bigger dream bigger calling from God universe whatever you believe in but they know that there's something begging them to to be in do more but they just have no idea how to do something different than what society has always told them to do. Okay, and so if I am somebody that is that is experiencing some symptoms. What's a symptom that I would be experiencing so that I'm about to call Dr Kelly to help solve me and solve the problems that I'm having to be my surgeon. What is it that they're experiencing has symptoms to come to you as their doctor. I'll imposter syndrome is number one for sure who doesn't have imposter syndrome and I've done eleven hundred episodes of the Nice guys on business podcasts. Sometimes I still feel like I'm an imposter I, don't know what what right do I have to have professionals? Why do I have I feel that way even? This so who doesn't have that? It's I had it going on this show today I series it was like I cannot believe I'm going to go on this show I've been listening to show for so long I was looking at how many episodes you've put out doug and I was like freaking out man I've been on so many I've been so many podcast but this one I was like this is it I'm not worthy. So we all we all have it. You know we all have it, but I think what's that what's that baby steps you can have to get somebody out of an imposter syndrome you know you talked about. The movie, what was the movie you mentioned? What about what about Bob? Okay, you'll you'll find out if you haven't found this out through listening to the show through the years I know nobody I've done nothing and I'm pretty much a guy that stays in front of my computer twelve hours a day so. So. That the baby step to get out of imposter syndrome because I want to be able to take that first step to so pretend for a second that I'm that guy that's coming to you and saying how do I get out of that? What would be your advice to to me? So honestly, it's taking action. So it's getting out of the inertia because when you're stuck in that inaction than you're in your own head, you actually need to do something physical to get out of your head and into your body, and so I would give you some small tasks. So let's say it's a you have this great idea for a new company have. A client right now who's doing this? He does all of these incredible, just crazy athletic feats and he wants to kind of create a company around it, but he's never really done anything with it. Any has a noushin he's going out and doing all these things but he doesn't know how to you monetize it try on and so we'll do will do different activities where I'm like okay. Like if you had to write your elevator pitch, you had to tell me what your tribe is. Just me you gave me the sweats because somebody says to me, Hey, give me your elevator pitch it or sell me this pencil like the fucking you. Can't say you this pencil I don't know what my elevator pitches but I know what I do and I serve but can stumble over for a while Oh. Yeah and it's going to be super awkward. You'RE GONNA stumble over it. But then you go home with homework and you actually sit and think about it and by the time you come back to me on our next call you have a dial because you've never actually thought about it before because you're so scared to even go that deep on. Whatever this business idea you have is that once even certain opening boxes like I'm scared. I'm just not GONNA I'm GonNa go do something now go watch Netflix or well that's where most people are and I find that that that's where when somebody comes to us a coaching client sometimes, I, don't know how to get them off stock I would say that if I had 'cause I'm not a I'm not like a a life coach I'm a podcast coach. You know I'm somebody that I can help them with. Their business I can help them with their podcast but at the same time when they come to me with this mind, I mean I've always been semi that's been totally self motivated. So I can recall when somebody used to say to me, and this is going back prior to having any anxiety in my life. Ever I don't remember the time when I didn't. You know what? Only the last five years has anxiety been in my life but prior to that, I would just say just get over it. Just, come on just be positive there's nothing to be scared, but and it's that's just not the reality and so for me since that time I I can be a lot more empathetic to somebody that's has experienced anxiety in their life and just say, okay, you just need to find give yourself five minutes. Give yourself a little bit. Take a beat here. Just take a breath meditate even five minutes of meditation sometimes is enough which actually talks about that the mindset piece that you work on a lot too. So part of it is just understanding like I don't know how to motivate people to get beyond stock other than just encouragement and empathy. Are there other than an accountability? I, love the accountability thing I think oftentimes just giving somebody an exercise even if it's completely unrelated to what they're experiencing in life, just giving them an exercise sometimes, it's pretty cool idea to absolutely another thing I like to do is. Ask Questions I've been trained in. We have a mutual friend Michael who introduced US in we've been trained in this way of facilitation where you're asking deeper questions. So asking questions about what their actual fear is, you know what is the scariest thing was the worst case scenario the book almost wrote actually was going to be called the worst case scenario and then I ended up writing a different book in any anyway but dog that. Readers on our facebook library. Do I see we have a whole bunch of people I don't know leukemia is that how you? He's one of my clients. So she's on there she said, yes, girl thank you for helping me get loud very coach. If you're listening to this and replay, you're missing the entire funds zone over. Over, on our facebook live right now. So asking deeper questions about like what's the fear really rooted in people before they launch any new business they actually really have a fear of being seen and being a not accepted for whatever it is. However, they're putting themselves out to the world because they know that a perfect example use myself as it as an example when I first launched into entrepreneurship I was trying to brand myself like, Kelly. Knows Seo because I did a lot of search engine optimization back then I have a background in digital marketing. I mean how boring is that name? And it wasn't until I brand myself loud lawn and really leaned into that. But you know even then I was like I can't launch as loud or you. Need to. Know one exact right. But at the time I was like Oh God people will see like who I really am and why I got fired and and it wasn't until I really leaned into alley. All you have to do is open your mouth and they're going to tell that you're allowed blonde i. mean it's it's so you're being one hundred percent authentic and true to yourself, and you know what's really great about it what I love about the loud. Brown blonde brand so much is that you can be you. You know you really have and it's almost like people are expecting it now because your brand. So when you're when your brand is, I think Iran is it's loud right? Your brand is in allowed blonde on Blonde and in my book is allowed okay. Got It. Got I wasn't sure if I mixed it up there. So the fact that if you come into a room and you're not allowed blonde. People would be surprised. They Will Oh, there's the wand over there. Mean how great is that's gotTa feel good that you can actually step into your brand and just be your true authentic self right I had this moment at a I spoke at the best year ever blueprint a hell rods conference last year in December and I just had this moment of standing there where I was like this is why I was put on the earth and I had I had you know all of my twenties most of my thirties just asking like what is it that I'm supposed to do here which I feel like so many people come to coaches being like what is it I'm supposed to be like, why am I on this planet at this exact time I'm so lost I don't know what my purposes and I finally at almost. Forty years old, I was standing in that moment where I'm like, Oh this is exactly who I'm supposed to be and why I'm here and it was so cool and I I want that for everybody I was GonNa say and that's exactly where I was going. So how does that translate into your coaching style because I would have to think that you truly stepping into I mean I've I've led my entire life as a nice guy and is as as a as a brand it means a whole different thing to me than it did when I was just a nice guy in my twenties and I was you know closing. Deals I love sailing and I love being a nice guy and it was almost like they were to completely independent things. You had to be a used car salesman approached it to close a deal and it wasn't about relationships. It was about you know winning over the client negotiating the best deal for them and I'm like doesn't have to be that way. It can actually be about you know being a nice guy and winning, and so when I wrote Nice guys finish first, it was really all about I don't have to apologize for anything that I am in the people that don't like it I mean I can still have. A foul mouth and say, well, fuck you if you don't like it you know it's like still be a nice guy beat it. I can be specifically nice to the people that I choose to be nice to it. Doesn't it's an UNIN- powering thing to be nice. Actually is very empowering for me to know that I can achieve what I want to achieve, and it's got to feel the same way to say, I can be me and just that's on the that's on the shelf right now and I can be allowed blonde and I'm going to carry out my business that way if you don't like it, see the brand because. That's what I am unapologetic. How about you being allowed blogs yet? Again, I wasn't GonNa talk about this but since we're talking about it I actually just I just broke up with someone because he. Pursued me noeline that I was reading my book that my brand with loud blonde it was. It was so attractive to him in the beginning and then all of a sudden they start nitpicking every time I was loud. And like closing doors to loud walk into Lao talking to everything was too loud and I'm like, Oh, hell. No, you knew exactly who I what I do like. Everyone knows that this is what you get when you meet me. Just heard, I just heard the next title of your book is to. Like that. Yeah. Also. All right. So we talked a little bit about mindset. We talked a little bit about motivation. Let's hit the marketing side of things and then let's promote whatever you got going on right now. So talk to me about marketing again, you have a brand that is it is totally screams I want mark I want to be market because. You know loud blonde that's a brand that's totally a brand that's worth marketing. But how about if somebody is a you know a spreadsheet guy and he just doesn't how do you help them with the marketing side of their business too because it seems to be motivation and mindset I see those two things fitting together you put that Third Ammon you've got marketing now talk to me about that and what you can ask what you can do your clients portfolio. So how this actually came about was because I have eighteen years now of digital marketing experience which makes me sound like I'm so young but. So I started when I left, corporate? America. was like well, digital marketing is what I know SEO branding a project management. That's what I'll do and I realized I was building all these beautiful brands and websites for people who weren't ready to actually launch. They weren't ready to be seen to have their brand be seen. They weren't ready to go out and get sales, etc.. Okay. The piece that's missing is this mindset and motivation piece, and so now what I do is I start with the mindset and motivation, and then when we get through those lockers, then we build your business and in the marketing stuff for me that's like the that's the frosting on top I love branding. It's one of my favorite things to do as you can tell for my brand. I've done a lot of other just amazing brands but like if if you WanNa loud brand I'm your girl if you want something like soft in. Sin Feathery and feminine go play of Friends to refer you to some of the stuff. ME. Totally get it. So you have a couple of things that you WANNA share with my community I think number one is is your book and again Nice Guy Community if you WanNa get a copy of Kelly's book all you need to do is click a link in the show notes it's right there. It's loud. It's by Kelly Cochran and it is very cool I was reading a whole bunch of reviews I was watching a little youtube video that you did I. Guess you got a little new spot also, which is totally cool. Your Mama have been very proud to see you on television like Oh my Gosh Kelly's on television how cool was that It was awesome. My parents basically always have a fear that I'm GonNa live in a van down by the river and so finally when I got like the Amazon Bestseller I, got a new spot I'm like, no mom I'm lying legit but I still feel like they don't really think I'm GonNa. Be legit until I'm on like good, morning, America or something. I don't know. I. Don't know I heard a story somebody that went on Oprah and kind of like inventoried up made sure they had like thousands of widgets on the shelves for this and they ended up selling nothing as a result of being on Oprah. So even even a small spot on a on a morning morning news channel is awesome for the sizzle reel or whatever you want to put together. So you so you got the book, it's obviously a passion project. We all know that you're not getting rich from your book it's from the other stuff that you're well. Writing a book come on. How many dollars seventy six cent checks needed get from Amazon to realize that. Oh my God I better. Turn this into something better than just this book but it gets you a lot of doors open, which is really cool. And what else do you have going on because I know you have a consult or you have a mastermind or master class or program? What's the? What's the program that you have going on also? Yeah. So when we're recording this everyone is drain covid Ron Week one, hundred, thirty, seven, thousand of Corona virus. Also known as Doug Fun. Week. An introvert. Are you like? No finally shut the world out. I kind of feel like. I'd I'm like literally dressed in my shorts all day every day, not that it would change much anyway I usually spend most of my time overlapped five or six years just in front of computer anyway all of these interviews and loving it. It's just that. Now, the rest of the world has caught up with me and I'm like see this is what I've been talking about all along everybody this is. Definitely am business on talk radio and I have Jean shorts and flip flops on. You're. Going poolside right after this I get it I get to. Promote the other side of the stuff that you've got going onto. Yes. So last month ran a thirty day challenge. It's called Master, your mindset challenge and it's just a free challenge in. So every single week everyday, you'll get an email and every single week it goes through four different topics. So we master your thoughts, your habits, your actions, and your reactions, and so we talk about all kinds of different stuff imposter syndrome just like we talked about a triggers. Things that really hold you back from living your loudest life. I. Have a bunch of gas speakers in there. It's the it's all done on facebook live. It's totally free and it's just a fun thing to do daily to kind of snap out of that hunk that you might be in right now. And we'll make sure we put a Lincoln the in the journalists for for that as well. Is that an ongoing programme evergreen program is that people can happen at any point in time? To get to hang out with you or is it somebody that was on your team or? It's totally with me. Yeah, and it's just it's done through my loud life facebook group. So super easy I try and make it technologically super simple people article and take off for a quick second take off your business owner hat or take off your. You're allowed blonde hat for a second and put on your business owner hat just talked to me from a from a reliability perspective. So those in our community hey, these are the things in. The struggles that were still going through an and I believe it I mean probably more than many I have my own issues when it comes to grow in my business scaling my business, my own personal issues that have gone on in my life everybody that's in my community as tuned in. If you're if you're in Kelly's community and you've you've never heard the nice guys on business time to get your fucking act together and listen to the. Show because we definitely have a fun time sharing all the secrets on the behind the scenes stuff But for you what is some of the stuff that you're dealing with either as a business owner personally I heard you either just dumped or he dumped you I can't figure out what happened there. So so why don't you share a little bit of that relatable moment the things that you're still working on in your own life? Absolutely so Yeah, Corona viruses been crazy. I. Had the greatest month of my life in April followed by losing half of my income in now may so and then a break up and so yeah I have been in my in my Hoodie of depression is what I like to call when I get depressed I. But my Hoodie on and hunker down on the couch with my favorite dark chocolate caramel snacks from trader Joe's and yes in a real sunk lately. Rescue puppy though and you may rescue I did get a rescue puppy yes. I am an unabashed dog mom and if you follow me on Instagram, you'll see a lot of Lada short for in Chilanga because she is a Tijuana rescue dog and she is amazing and she makes me so happy. So she has been awesome and has been getting out of the House because I think. I talked about depression quite a bit. I talk about it in my book and I tend to do lives about it and stuff. But yeah, it's been a rough past couple of weeks for me. It's it's hard. I was walking the other day I was walking the dog and unlike is so beautiful out right now. I wish I could see the colors and that that was in my head like. had. That's, fucked up. That's how I felt. Right. Then I was like I get the skies flu like mentally understand that I understand news bougainvillaea or pain but everything just felt gray and I was like God i hate feeling like this. When stuff like that happens to you how do you have? Do you get out of it? How do you put yourself? I mean you can go to bed wake up the next day and sometimes that is enough to clear it because it's just like you just need to step away for just a moment. So what are those brief pauses? What are those moments to reflect and how do you take a beat again and get into into the right frame of mind as opposed to letting it. Fester in there. What do you do? So I've actually learned to give myself grace with it and not run from it. I. Think a lot of people when they're having a tough time with emotions with assessing really hard emotions especially, like grief I think that they over schedule themselves so they don't have to feel it. This time around I'm just like, okay. I'm going to give myself a week to just sink into it and feel feel all the feelings and I texted my best friend the other day I'm like I. Am really in it right now I'm in my feeling. So deep right now, and she's like I gotcha like what do you need nothing I just needed to? Say That to you I'm okay but you know I'm in it. But what what really helps me a meditation for sure being out in nature exercise even though the last thing I feel like putting a pair of running shoes on but having the dog totally helps with. So just having to be outside a feel like the worst thing we can do is you Close the blinds in watch TV all day because it just makes the depression worse until it's like just get just get out in nature. Remind yourself that the world is still existing the birds chirping but yeah, generally meditation and getting out in nature I would say are the three the three big ones I, appreciate that appreciate your share in that and you know just if it's any any level of comfort, my daughter popped into the into the comments area over on on facebook and she said, I love the backdrop, the background that you have going on there. So you you've you've stayed your house very very well Rachel don't realize her house is only eleven feet wide. Right in front of me, the kitchen nets over here. I turn on my Unicorn just for you. Nice well, overdoing it video uniform. Kelly thank you so much for sharing with our community. They I so very much. Appreciate it. If somebody wanted to reach out to get more information from you, what's the best way to do that, and by the way, we'll put it in the show notes but I want to give you a chance to to share that contact info with our community as well as. I am the most active on instagram. It's loud blonde blonde hasn't on the end up, please drew my facebook group I am in their live all the time. It's really me, and that is facebook dot com slash groups slash loud life, and then you can download the first three chapters free of my Amazon Bestseller. It's called loud silence critics in turn up the volume of on your life, and that is that loud blonde dot com slash book at if you WanNa join the thirty. Day challenges loud glommed dot com slash mindset. Wow, that was a tongue twister that's a lot. It's a lot of stuff but we'll make sure and before. Before we disconnect I'll make sure that all of those links so we can jam them all into the into the show notes and Nice Guy Community you'll be able to find Kelly if you want to search for Kelly Cochran directly on facebook, she's the only one that is the allowed blonde. That is right that big picture right the Frank Yellow, your time Kelly. Thanks for. Loud Blonde listeners. Nice. Guys on business. Go Subscribe Listen. It's amazing. One of my favorite podcasts. All right. Thanks thanks Kelly. Nice Guy Community never underestimate the power of Nice against special. Thanks to Kelly Cochran Oliver Information including access to her book. Her programs are facebook. And if she's probably on a couple of dating sites too so. Thanks Kelli. Takes at. The Nice guys on business are professional podcasters please do not try this at home may seem simple kids but lots of people get hurt in the process. Void where prohibited including Mexico, Puerto Rico for Donia or your in laws. The Nice guys on business are not responsible for any claims of liability or any guarantee that these morons what they're talking about there is no promise of being nice to people will help your business but calling people hassles dumb incontinent Fuck Wads will definitely lose you business. For any, and all claims shouldn't one hand in wishing the other and see which one fills up i. Thank you for listening to the Nice guys on business podcast. I'm Steve O'Brien.

Dr Kelly facebook Kelly Cochran United States chief marketing officer Michael She Amazon Bestseller Doug Sandler Gary Keller depression Kabo Italy Guan J. Rey San Diego La Benneteau Greece adhd Mount Everest
Talking Storytelling & Springsteen w/ Rob Biesenbach  S5Ep15

Beer, Beats, and Business

33:28 min | 1 year ago

Talking Storytelling & Springsteen w/ Rob Biesenbach S5Ep15

"Hey there welcome to beer beef and business the business podcast for smart people who appreciate the the insights found in a good conversation. That guy sitting at the end of the purview bar is your host David J P Fisher that everyone around here just calls awesome B fish. He's an author speaker and business coach. Basically he's a professional talker. So grab a glass of your favorite beverage. Grab a seat eight and join us for today's episode. Let's see where the conversation takes us. Hello Hello Hello Welcome to another interesting conversation with interesting person and today that interesting person and I know he's a little nervous but I'm pretty sure he's going to be interesting as my good friend. Robbie's box rob works with leaders. who want to be more persuasive authoritative? Everything they do. That's that's that's that's quite the quite the goal everything and that means that their goal is to break free from death by powerpoint telling their story and communicating. Like a human should also they can connect more meaningfully with the audiences that they're trying to reach an get the results they want. His latest book is the Amazon Bestseller. Unleash the power of storytelling win. Hearts change minds get results. I'm already fired up. Rob How are you my friend doing great. Thank you so much for having me on. Oh absolutely absolutely absolutely. I'm looking forward to this conversation. And of course one thing that helps meal at Ford is conversations. While is the bureau during from our sponsor. Temperance Brewing Company segway. I thought it was pretty good. But I am drinking The temperance basement party. which is an American lager lager and a half three says inside the can like the best basement? Parties are lager is uncomplicated. UNFILTERED endowed for whatever easy drinking an exceedingly. It only refreshing basement part. You take us back to the win. Anything could back takes is back to when anything could happen. There you go these days. I think anybody anybody anything can happen. Still so cheers. Oh man all. I'm drinking his ice water. I should've fired but more work to do which I wish it stopped. Stop me right you know I mean that makes it seem like I don't have anything else on. I wish here's my question for you and I think you're a good person to answer this question. Why has storytelling become such such a buzz word lately? Everybody's especially in the marketing and sales communication world but just everywhere we hear about storytelling. Why is it a big big deal? I know why it's a big deal because it's important. I don't know why it's become so over hyped and it's grown into what I call the storytelling industrial complex complex with the vast network of well people like me experts and authors and Speakers and consultants. And it's just it's just too much bombarding joining us with this all this information about storytelling my third book came out as on storytelling and it outsold my first tune. It's Over their lifetimes in its first year and I don't think I've gotten that much better at writing books. I just think there's a real hot topic and so so why there's you probably go back and find patient zero sum author right right about store. Maybe Nancy Ansi Duarte. The knowledge took off from there. But I don't know well so tell me what storytelling is or maybe even better like what is storytelling. Ori Telling not right because usually when something has over hyped we lose a kernel of truth. That's actually in there right. So yeah we're is there like some confusion in maybe now about what storytelling is. I think there is and maybe because I work with people specifically as part of my work. I do other things but one of the things I do is i. I help people with very specific stories. You're working on the story of who you are and what your business is how you describe it in storytelling terms. You want to help employees navigate change with the story from that will give them hope something like that but very often clients come to me and said we need to work on our story arena. I dare Gannon. Really what they want is not so much. Their story is just the way they communicate presentation. Perhaps so a lot of things get called a story and like an inspirational quote is not a story. A calmer testimony in and of itself is is not necessarily a story. Most case studies. I read are awful. They're definitely not stories. So so what what has to be in a the story then right so my guess is a tweet is not a story on sincerely. Tweet can be a story okay. The frame and forty characters or two hundred eight nine. Yeah now like I think there's a whole six words story Hemingway that the troop baby shoes never worn so a story has to have certain fundamental elements a character okay and that could be an organization person. Ideally person there has to be some kind of goal. You know this character want something and there has to be an obstacle or challenge there. They are thwarted in some way in cheating that goal and it has us to resolve so so that the conflict the tension between the you know what you want your goal and what's stopping you for the obstacle that provides the conflict that drives the story. So you know two people just WanNa tell some kind of Rosie story that has no conflict it has no negative and it doesn't work. I'm reminded of the the the scene from the Matrix where The the evil was agent. Smith tells neo. Yeah we the first version of of earth that we created it was all happy being nobody believed it. Lay you say entire crops were lost because right we we. We wears the conflicts. Where's the challenge? Where's the pain right? So when some when you're let's say dealing with a client enter even in the book you wrote. How do businesses talk about? How how do you talk about conflicts in a way that's contextual streuli appropriate cassette one thing I see a lot is especially in business storytelling they make? The stake seem a lot higher than they really are. It's like your graphic design company. Hold on a second. I mean even when enduring my sales career off until sales people were. We're not brain surgeons right if somebody if we don't do a good job today nobody dies. Let's take the pressure off. Yeah so like how do you have said like context in textually appropriate conflicts. Well it just reminds me of I think most brands stores kind of leave me cold hold. There's one out right now for domino's where the domino's worker is just utterly. She's actually choked up talking about the fact that they accidentally left to customers cheesy breadsticks off their order. And they're expecting me to really bullying. Hey I mean come on when you when you need cheesy breadsticks you need cheesy. You know it's just this phony stakes it's like come on so yeah I think that's a that's a good point but there has to. It has to be the stakes. Have to be. What is you say can textually appropriate appropriate and that just means audience focused? I if if you're if you're stakes aren't that interesting to your audience than you're probably targeting the wrong audience or maybe you're your story is not good enough so yeah you don't have to overdramatize it. I mean people feel like here's the thing. One of the reasons. People get psyched out about stories. Is they watch. Ted Talks Hawks and Oprah and Netflix and they blow people out of their water with their stories. I've been talking a lot about simple moments you. You don't need to make people laugh or cry but if you if you make just nod and you have that glimmer of recognition as as I know what you mean I've been there I spilled coffee on my lap in traffic. It sucks you know. There's just a very simple connection that's all you WANNA do is connect to people go. I get it I'm I'm thinking of another guest. We had on this season Ryan Rodent. Who said been there done that important part of storytelling? Sure absolutely yeah. I love that so when so when people are crafting their your story. Then what do you. What do you see as the mistakes that they make? When they're they're they're they are trying to go to big with it or that? They're not actually. Yeah having a story where they think there is one several. It's it's that one psyched themselves out. They can this guy be super dramatic. The other one is cluttered. They just too much stuff in their story. One that I've been really harping on lately is finding specific moments. We tend to be very general in our stories. Always working with this nonprofit in this country duck director in Mozambique does nonprofit and Dan she said when I got when I got to the country we were doing really well in that country. Donations were rolling in sitting. Pretty and a few years later started there was a downturn Donations to dry up and I knew we had to turn things around. And so we did this and that as a worldwide noble okay so give me a specific. Is there a specific. Civic moment where you realized things had gone off the rails. And that's what you want and what you WANNA do. You WanNa find those specific relatable moments to to bring the store to life so for her. It was like she was in a pitch meeting with a new donor and she saw that there. He had great ideas for what he wanted to do but her team was just feeding them. Dry Old templates. The stuff that they've done a million times not what the donor wanted was excited about and so right. It didn't come through. Oh she said. I realized we weren't listening. And so especially those turning points when things go wrong when things get better. I want to know where were you. What were you feeling what? What was the setting right when you had this realization or that this thing happened? I like that. So it's while being specific in the story but I think you're saying by being specific in the story you're letting your listener or your audience data point where they can connect because a human to human level I go. I know what that feels like right at that point. If you've never been to Mozambican it will were in charge of a nonprofit as a country director you've been in a meeting to goes goes south along the Ba- the human emotions are pretty universal in pretty basic right. I mean you've you've felt embarrassment or excitement or shame or can those core things so if you can kind it sounds like if you can tap into that at some level. That's really where that that influence comes in. Because now I go all right. You're I can recognize that human moment. Yeah it's a moment it's an emotion is setting. It's a feeling or sent something like that. Will people people think that the more general you are the more universal it will be but actually just. That's just makes it more boring. The more specific you are it draws people in and and it works so this will sound like a complete non sequitur by guarantee. It's not so you the you just made me think of is actually rap music because all of the songs that I can remember some of these now almost thirty thirty years later are were all the the the rappers who were storytellers. And it's interesting because not only does it make it easy remember the whole thing about storytelling. But there's still moments where like I can recognize the emotion that that person is talking about. I think about The fresh prince. That's what will before he was will Smith. That was the I got the first music. Iowa's really liked the tape. I had but he would tell these stories and I would go. I know it's like to be upset with your parents or I know what it's like to be embarrassed in front of a girl and then all of a sudden like that resonance it's just stuck with me whereas a lot of music just in general these days. I think there's a story to it anymore. which is not as resonant right? That's why we we just forget stuff we just remember the two and that's it. Yeah I mean I think about You'd be we'd be talking about hip hop did yeah. It was a non sequitur means the some of the best storytellers musicians ends. I posted something by Bruce Springsteen the other day I mean he is a try four storyteller he is a great American storyteller. Right up there with you know all the best Tom Sawyer in the Mark Twain. I mean it's amazing. That's yeah that's interesting. You say that Carr's now that I'm thinking about some of the artists that really kind of stand the test time so to speak so it's definitely among these this idea of meal to tell a story that you can see yourself within right Even if you're not born to run right right even though if you're not alluding law or you know work if you you know he said his Broadway talk shows and I have never worked. I write about factory workers and I have never worked in a nine to five job in my life. He said I write about cars. I don't have a license to drive. He's able to conjure those worlds worlds and it's amazing well and going back to what you're saying. A story needs the song writers like spring. I think touch on those points right. There is a character there sometimes attempt. Sometimes it's another person this. This is not Bruce springsteen but it's the guy who I always confuse him with when I was younger John Cougar Mellencamp Right Era Jack and Diane there's literally to specific characters and even when I was young I kinda got you know like the melancholy and that's as I've I've gotten older I'm like oh I get it but right there's conflict there's some sort of resolution or not in that song sure but but like all the best they like. Have that conflict. They have that that goal that the character does have and then a resolution sometimes happy sometimes not but it has at arc right Mhm Yeah and you know he can be talking about you know I got fifty nine Chevy with a three ninety eight fuel early head nurse on the floor or whatever the hell that is. It's like it's right. What the Hell's that but the you know the song is about loneliness in China find meaning in your life and redemption and all the things that we can all relate to? It's it's it's and when it's painted on a very specific picture it just seems much more real than if he got up there told people you know have a musician storyteller explained. Do It's it's important wouldn't have dreams son okay. Banks life is hard right. Well going back to that idea of like the Ted talks or as looking at Oprah the the best storytellers even though I think too often we do try to make every you know as as a speaker myself yards while sometimes like oh do we have to be tax level. You Know Ted level every every speaking engagement the best ones in though I think the ones that kind of made it a thing early on. Were these people telling these very big time of these very big agom you know trends in the world but they were also always like very specific with their stories right there was like let me tell you about a personal zero. Let me to tell you about my experience. I still remember one. I forget the guy but he was a chef who was talking about why we need to preserve wetlands it lands because it's a great way of filtering out the the pollution we're putting into the earth But he was always talk but he he started out by going. I WanNa talk about this fish. And he had some certain fish that was like delicious to eat but also was great cleaning out algae or something. I don't know but I I still remember it. There's no in all of the information that I get into my world daily. I remember this talk from years ago. Interesting Sir you start you know Malcolm glad well does that really well in his books he ill explorer a chapter major sociological phenomena and he starts with one small detail like that a fish or a moment or a person or you know just something little and he blows it up into this big thing and he brings it back home brings it back around. It's it's it's textbook right. And and all of his books basically our textbooks and learning how to how to write like that. He's one of my favorite authors. They don't read like textbooks that's why we read them He. He's as a you know he is. Is this stuff is seen as junk science by some of his peers. But you know he's a New York Times bestseller because he explains this stuff in ways that ordinary humans will get engaged in a absolutely. I mean just the fact that he gets people talking about allow the ideas whether it's the tipping point or outliers was huge for a great book and made me realize why why Bill Gates it's Started Microsoft and you start going. Oh the the the the residents of of your time and place as a human has an impact on your life mom mom a whole nother conversation right but the fact that we could talk about it not necessarily comfortably but we had a way into it like that that really says a lot about his his ability as a writer right. Yeah exactly yeah so when when people are whether it's you're talking to a client or even thinking about the work you do. What is a good place for people to get to the story in the message? They want to share uh-huh tell me just what exactly you mean how do you how do you find the royal. How do you where were you position it or no? That's exactly how did you find the story. So for example to you you mentioned earlier case studies right which are really really boring in wants to read them. But Comey's make them because they think that's how they're gonNA GONNA sell and market themselves. Yeah so if you go to a company and they've they're like hey we've got this case study in your read. It lasts of facts and figures eight years. But there's no story in it like how do you find the story in that. Yeah well I I would get away get away from the thirty thousand foot institutional level. You Know Arkansas team of consultants. It came in and helped X.. Company with their plume Rider Man on Earth. I think I've read that case. Study sorry right but if you started instead saying now fill works on the line and every day. He goes home hating himself because the product turns out every day is defective and it needs to go through a second round because the machinery that he's been working on as not not geared for this. Whatever right some thing? And I think that that's an actual actual thing based on my past experience with manufacturing company if you can bring it down to a human level human person's actual individual human having a problem problem and even if it's a very specific problem we can still relate to some of the emotions at stake like frustration. Annoyance pride shame. Shame fear all of those things. If you can just begin like that then maybe blow it out to okay. This is the larger strategy that we went about. What and then be easy on the data? Now you don't have to hit them with ten thousand facts you could accompany it with the fact sheet or some backup data Ada but you know have a story have an assertion have a few proof points and then get out I I mean I love that. That's be light on the data right. 'cause nobody's had their heart changed because they saw spreadsheet very true but I love the the idea of making it really about a person in the organization. And it's funny. You say that because I've often said had to potential clients who I'm going to go whether speak for the Organization or do sales coaching and insulting for their team. I would say like. Hey you're person is walking back back to their desk in sitting there at one o'clock on Tuesday and they have no idea what to do and so they sit there and they they do some some web surfing they think they might have to prospects and so they're going to be on Lincoln for half an hour not really doing anything but they just don't know what to do. Let me help right then. Yeah I can say hey. Let me help coming in prevent that from happening but I think I could definitely sure up that story a little bit but it sounds like that's kind of what you're doing is like they make it really specific to the challenges at that resonate the yeah. Yeah absolutely very very specific. Girard it's I think that's I think that's a great technique. Yeah I'm patting myself on. Well done thank you so much. So besides the the crafting of the story. Do you see anything else as Faris Stories. And Hey we got a couple of minutes here so I know we could pie for hours. But you see like any other major problems in the delivery of the story Ori besides just the the finding the actual story that that really holds people back from communicating clearly like a human debris. Yeah delivery technique. The way they tell the story. Yeah you know I think the number one thing is they have to believe it. Okay this this sort of gets back at a content thing. I can't help it on the content you know oriented person but you're much more as a storyteller tele- you're much more likely to connect to a story that you have personally experienced or witnessed one you found online or heard somewhere that some other speaker talked about so use your stories from your own personal experience not some story. We've heard a million times about supposedly. How Abe Lincoln drafted the Gettysburg address in the back of an envelope on the way up to the ceremony? Not True by the way which is another downfall of googling stories but tell tell me a story that you've actually participated in our experience that way you're going to be much more connected to the story when you're connected the story we're going to connect with you. You'RE GONNA have energy you're going to have passion you're going to have engagement you'll be living and breathing it in the moment and all of those things that are critical to your performance of the story. I like that. It's the veracity of the story comes from breath comes through is Kinda. I guess what you're saying right. I can believe you because if it happened to you you can't fake that right. Yeah Yeah it just feels more real you can see it you can see it in the energy in the the authenticity in the passion of the of the storyteller. Yeah absolutely candlelight like We were at a dinner party. We don't want to hear somebody. Tell a story about something that happened to somebody they know. We want to hear the story about what happened to them right right. It's much more. It's much more interesting than relatable Zach Lowe. Okay I like it. This is a non sequitur. But it's all right 'cause we always talk about beer on the show What drinking lately that you're enjoying? Well this is a heretic here for a long time. I gotTa Tell You I am not a super fussy guy When it comes to many things that's fair nothing wrong with that So for the longest time. I just give me a bottle of Bud light while that might be a problem because there there's not being fussy and then there's actively damaging your soul. Bud Light is my younger days. Well liked about bud. Light is I could drink a lot of them. You know my friend sitting around with Sam Adams or a heavy beer. I'll I was outpacing them two to one that time time so my in my advanced years what I'm rooming is especially with the meal. It's not very satisfying like with Thai food or a pizza. I've been lately. I've been actually drinking closer to Real Beers like my latest is welcome come come. It's it's not super adventus not super dark but like a pale listen. Great Pales Sierra Nevada. Or some of the ones I get around town they just just have a little extra body to them But still that nice balance. I think you're right on with especially a good Thai food or even like Indian food. You need a little a heavy ride but just something that you can definitely take a swallow of a in something spicy. Yeah Yeah it just it makes it. It's a nice compliment so I don't know maybe my pal has gotten refined refined. Maybe the fact that I drink fewer beers than I used to that I like to save the actual individual beers. I don't know there you go right or as we get older are we realize there's only so many beers we can have in this life. Why why wasted on bad beer right? Yeah Yeah and actually. Don't even pick on Bud light. I try to the open minded but that oh it always gave me headaches. That's when I was younger during get and it probably didn't help that I drank kind of it. Sounds like maybe you did. which will? Hey if I can drink six or eight or more these in the evening at the party that we're that's great right right. Yeah of of the of the you know beers that get derided right. I found bud. Light was pretty a pretty easy drink. Didn't ask a lot of you and it would never make flinch. Here's what I here's what I found no matter how. Oh big a beer snob. Somebody is they always have their go to as you say beard that gets derided for me. I will happily drink a highlight for shorts right. Not a problem you know. I know people that give them a miller. Genuine draft totally fine or coarse great. Sometimes that's just what you need lead. Yeah Right Yeah No. I'm totally with you I do like Miller highlights of those kinds of beers. I don't like Miller lite but in life. Well especially if you drink bud light and I don't even drink these beers often but like Miller light and bud light definitely tastes different so I can see if you like one. You're not going to like the other very different again. What I argue that? Either of them taste good well again. What whatever whatever floats floats your boat and before I get the the big powers at be angry not like they're listening but if they ever did they'd come Um and make my life miserable although the big boys Diario anytime you want to sponsor us you know my Guinness over? This is probably a good good time to to wrap things up. Rob I always ask my guests At the end. What's one piece of advice you'd give someone to help them? Have a better day to day. You know something. I've been thinking a lot about lately in the current environment. We live in is impotency where pretty empathetic people when it comes to people who are clearly deserving our empathy a flood victims tornado victim. Will we reach out and we help but I would challenge people The person who cuts you off in traffic who bumps into you without saying excuse me who cuts it in front of you in line or does something apparently thoughtless stretch yourself and see if you can think. Well maybe that person's since going through something today That is deserving of my understanding. And maybe I won't either lash out at them uh-huh literally or won't even I won't even think about dots about them. Try to put another way so I think we could really use a lot more of that in our current environment. I think that's fantastic. That's that's a good exercise for all of us and a good reminder for all of us thank you for that By the way feel follow with you rob. What's what's the best way to get in touch with you? Well I'm on many of the social media channels if you can spell. Oh my name. You can find me on the only rob B. I. E. S. P. N. B. Rob Season Buck around. I suppose the website is the hubbub for hub hub of it tall and again. It's the first thing that turns up when you go rob Biesen buck perfect and we'll make sure to put all the links in the notes. Thank you again to to our sponsor temperance beer company. I do think they are a few few notches above bud light but I mean I've had there's America they're American lager basement. Party has been quite tasty as we've gone through the conversation today and by the way craft brewers if you'd like to be sponsor please reach out we'd love to to drink your your while having an interesting conversation and also if you've had a good time listening listening in please do hit a subscribe button We love to make sure that you find out about future shows and definitely go back and listen to our previous shows a lot audet conversations that we've had and everyone. I really appreciate your time and with that. Why thanks for stopping by you can find show notes and links in this episode at fear beads and business dot com? We all know the best way to find out about new. PODCAST is through our friends so please help us out. And we're doing through social media or just tell someone and if you could do us a favor leave us a review on your favorite podcast platforms like I tunes or Stitcher. That would be great. Want to get in on. The conversation sent deficient message on twitter at D. Fish Rockstar. And we'll save a spot for you at the bar for the next beer feet and business

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BM183: How to Know What It Really Takes to Be an Amazon Bestseller

Book Marketing Mentors

32:57 min | 1 year ago

BM183: How to Know What It Really Takes to Be an Amazon Bestseller

"If you're an author or plan to be one get excited because this podcast is for you Book Marketing Mentor is the only podcast gas dedicated to helping US successfully market and sell your book. If you're ready for empowering conversations with successful marketing Mavens then grab a coffee or tea and listen to your host international bestselling author Susan Friedman Welcome to book marketing mentors the weekly podcast where you learned proven strategies tools ideas and tips from the Mazdas every week introduce you to a marketing Mazda who will shed their expertise to help you mock it and and Selma books before I introduce you to today's guest. I have something important to ask you. Do you want to find ways to bring your message to the world. Do you want to find the right audiences hungry for your information nation to drive your work and grow your Biz ability recognition and reputation as an expert author entrepreneur. Do you want to find venues events and organizations for speaking gigs to Shea your message if you're passionate about your message but struggle with sales marketing and promotion and you're willing to work hard as long as you have some guidance to make sure that you're working smarter then we need to talk doc semi mail at Info at Book Marketing Mentors Dot Com with I'm interested in speaking in the subject and we can set up a convenient time to chat more about this breath now. Let's get back to the show today. My special guest is a best seller expert as the result of working with Stephen. Kathy kicked over five hundred people in just the loss house two years alone have become best selling authors steed knows that being a bestselling author is the number one thing a person needs to get to the next stage in life or Business Steve Helps the people focus on what the book is really going to do for them. What is your book going to lead you to is the question he asks as C._E._O.? Of Kid Marketing and CO founder round of the Best Seller Guild Steve has been helping people market and sell their products and services online since nineteen ninety-six. He's ready to help people who no longer want to be the best kept secret at what they do so a you ready to come out of the shadows and be a bestselling author Steve. What a powerful question to welcome you to the show and thank you for being this week's guest expert and mental? Thanks for having me season. I appreciate it. One of the top questions I get as the publisher is. How do I become a Beth summing Olga? Why do you feel that? Being a bestselling author is so important and what's the difference between being a bestselling author just being an author sure in twenty nineteen of a person's listening alive the the typical book cells in the life of the book ever about forty copies that can be over the course of the next ten years. You can expect us out about forty copies of the typical book whereas a a best selling book may sell that many hobbies in the first ten minutes of the right promotion most of the time when we put a book out in the world we just kind of announced wants to the world that the book is out there rather than having a specific marketing strategy for what we're going to do it the book and how we're going to actually launch the book is a huge difference between a book launch catch and a book announcement and then so of course we get to the point of being a best selling author we do focus one hundred percent on Amazon because Amazon bestseller status is testicle meaning that a person that's ranked number two versus minutes ranked number three has literally sold more books over the course of a certain period of time than the person who is number three whereas most of the rest of your bestseller lists are editorials. They're done back privately held magazines or newspapers and they take statistics in the determined based on a whole lot of factors some of which is opinion they decide what an whom they're going to list so that's one of the big reasons why we focused hands on and then of course secondly you know in all book Sales Amazon sells about sixty percents of all books are sold these. Status and over eighty percent of all digital books that are sold you know really in twenty nineteen. You WANNA be Amazon's B._F._f.. If you're going to be in books base what did we do without Amazon. We went to the war and had to buy them in person. We went to the Oh yes. I know I liked to support independent booksellers that it's got to be tough in this marketplace seeking you talk about the right promotion to to it's more about what does that mean Steve First of all because I love it when my oldest mentors Dr Joy who has over forty hey books he's personally written flat out said on my show. You know there's no money in books. You need to understand the why that you're doing your book. It isn't likely going to be a situation where you're GONNA get in a big check like you may have seen somebody get in a movie more than likely what's going to be is the yearbook is going to lead to something that is going to mean money that may for you mean a promotion work it. It made me turn that book into course or at made me in the you will get speaking gigs and for one of our authors are Michelle. His book is amazing. He went from not being able to get people to return in his calls gigs for free to be booked out about a year in advance and two thousand dollars per speaking Gig all based on the back to that he is now an international bestselling author and really that's the point is a bestselling author is really the credentialing similar to what having a peach would have been ten or fifteen years ago. You Really WanNa know. What are you doing it for? That's the foundation foundation of the marketing of your book is what am I doing this for. What is my next once you determine that then you create a system to be able to use that to the next does that make sense it sent me he does and I know that you sell a nine week? bestselling author formula calls but could you share a few insider tips on what action takes income that at best Saleh. What are some of those practical tips that we need to be putting into place? Well slow again number one. Is You need to have a system. Being a bestselling author is not magic. It's not something that some people can get another. It really truly is justice system and we understand how that system works you then care every time you put your book cow bestseller and part of that system is understanding that Amazon's rankings are an algorithm they are mathematical their computer program and when you do do things in the way that they are looking for the timing of when your sales come through you know the way that reviews her done all of those kind of things come together to your allow you Utah then rank not only well but also actually very quickly if you're doing them on purpose so I'll give you a perfect example. A lot of people do a presale watch or their book. Here's the problem apple. Let's say let's say it's amazingly popular book I worked with Matthew Knowles Fiancee's stat when he did the launch of his most recent book but the one right before that and he sold about one hundred thousand the copies in his prelaunch. The problem is those one hundred thousand copies were sold over the course of about six months versus so you take that divide that by the number of hours in the day that would be in six months. I'm sorry my math back quick but that would be how many per hour sold with the book versus if cursing simply sold a bunch of them in an hour how much more impact does that say to the Algorithm. The popularity of the book versus you know over the course of six months did a certain number of sales. If I understand you correctly that is caused the way to do it is the number of sales in the shorter's amount of time rather than a longer period of time is that how Amazon reads is that Algorithm Look yes Amazon's actually taking all the things the our them and they're updating every hour and so if you do all of the things they're looking for in an hour it can be as impactful as doing massive Maasais over the course of a month now. What are the changes that perhaps Amazon is making to these algorithms Zo? Is it constant to are they changing this on a regular basis. What's happening there well? I mean there's always some. Changes they're tweaking it. The big change that they've become very stringent on is in reviews INNOVA will disallow a lot of reviews because they look like they might be something that is a natural that it was asked or or is you know your life was doing the review or those kind of things and so that's the big changes is they disallow why live reviews because they want a person reading the review to get an honest evaluation of the book and not just what did your mom say about how great your book beyond that though you know the math is the math and <hes> that's not going to change much because Amazon determines a person based on a unique email address and ultimately they want to tell you this book has gotten in the hands of more people both the entire. Let's look at the actual launch of the book because unthinking that that has to be a critical component of those numbers in the beginning mm being high to more about the actual launch itself well so I mean of course we have a very special formula that we used we have a word for Amazon literally Jason's inception. I've been Internet's faces but we're Amazon was there is an element of that that we teach in our class or do for our clients but in broad strokes without giving away the secret sauce sauce. You know really a launch ears about reach. It's about having a way to let the most number of people know being your book is available and having a system in place that really truly is going to do that. In the shortest amount of time it's essentially on an international basis. What we do is the same as what people have done forever in a book launch and that's that we open the box of books in front of the largest room of people as possible to share them today now books available in days past when again when we were going to bookstore you would have done that? Watch it like a bookstore and open the box books and signed the book and gave it to all their now we just have you bill that at a national that makes sense does how `Bout Niche Marketing Hang on niche marketing as I like to call it and the specific genres. Where does that play a role in what you do a good friend of mine? I used to live in Portland Oregon and a good friend of mine was one of the marketing hey directors for Nike now anytime night he brings out a product. It's going to sell to millions of people internationally but they before they bring the product out define their what they call all an Avatar down to a single individual and that is he you want to be so focused and really even when you're writing the book so you can have specific. You and I are having a specific conversation conversation right now because I'm answering specifically your questions if I tried to say things in a way that it answers everybody that possibly is what I'm saying at the same time I end end up reaching. Nobody and that's what ninety does is they actually define this individual down to an exact age inexact race and exact every single thing to the point where they could literally go out to lunch punched her favorite restaurant order often than menu what she would order if she was there with them and described to you what she's wearing while they're sitting there at much that level of specificity well number one. It's in anything you're doing a marketing but it especially when you start looking at how to position your mark that's took about making money with your book because you and I know that the book isn't necessarily going to make make money so what do you advocate in Tim's of making money with your book. Also of course the perhaps most exciting one for me is turn your book into a course this can apply for for both the fiction or nonfiction author. I mean if you think about it one of my favorite authors Terry rooks in the fiction category imagine if you could be in a six-week small group and ask Terry Yeah but what was this character you know. Go deeper with me. Tell me behind the mindset of why you kill that person off in the book you know and that's fiction standpoint from a nonfiction standpoint you know typically. We're trying to help a person person was something give them information. Give them a solution. It's hard to give everybody everything that you know on that one particular topic in a book without making it obnoxious de long and. And so in of course we can do a deeper dive. We can take say six weeks and really dig into this is what's behind what I met with that and they even help the person that struggling to be able to as you have that breakthrough the badly want for that of course you can wear as you're gonNA make a couple of box book. You can sell that course for two hundred five hundred you could easily sell that six weeks small course for like a thousand dollars what other the coolest is which you recommend for an author to make money with that book. One of the things that I give to is like one of the very last things in our nine wheat solid formula class. Is We actually out a whole thing that said ways to make money with your book probably the second most popular to you know creating a course would be speaking and there's two ways you can make money from speaking you can get paid to speak there are lots of organizations that you know bring people in. I was just on all the other day. Were Gentlemen. Were showing an organization that the corporations meets once a year they have small groups with their corporation is about six thousand of them that meet as much as weekly and so there's a lot of those kind of places that will pay you to seek and then secondarily you can have a product that you speak for free in the new seller nap on it from the back of the room so that would probably the second most productive you don't third of that and one that people often don't think about is has a lot of people that actually did either a better job or a raise because it's mud for a company. You're working for to be able to say hey. Our director of marketing is an international vessel off yeah that gets you cute alson credibility in the market place now. Is there a genre of books that is more popular now than others versus going to change on a day by day basis. I mean self-help generically. Speaking is always the most popular it's also the category I would tell you to avoid like the plague because you're competing with O'Brien Tony Robbins Michelle Obama to try to rank in that category and so really beyond that it just really comes down again to knowing that Avatar who is the person you're talking to are they for example. Are these virtual in nature. Does that mean that they're Christian sure or are they. Spiritual Nature means that they're more into some form of crystals or angels or you know there's a whole lot of different elements to quote unquote spirituality and so the the clarity really drives the categories more than that necessarily there is one category. That's better quote unquote than the other. That's interesting staying away from that self help environment because you're right. I mean you're up again. Celebrities and you don't stand a chance against people like that Steve. How about mistakes? I know that <hes> there are a few with that old says making this arena. Can you share some with us. The SA- popular ones I mean the biggest one or one of the two biggest ones that I can think of is we forget. Forget that are book was never about us. Our book is for the person that's GonNa read it and that really doesn't matter again. It could be even a fiction book. It's still is for the reader not for you and <music> often. We get caught in our own stuff. We really want to tell the depth of the story of what we went through when often I'm just saying you know hey. I went through this whole thing. Here's a little example of what I went through and then moving on his way to serve the reader better so that's the number one mistake that I see people making you know is that they you really get stuck in wanting to tell all their stuff rather than helping reader. The second biggest mistake that I see people making is we've been sold by the publishing company on on this concept of what a real book is the publishing companies discovered about one hundred fifty years ago that they could make more money for their company out for the authors but for their company if the book was three hundred fifty pages on average bridge versus for example Doctor Jekyll. Mr Hyde was originally in a compilation book because it's about fifty two pages long because of that they have convinced offers that if your book is. The three hundred fifty pages it's not a real book. The truth of the matter is that Amazon's biggest Sony invest settling categories is what they call short reads a short reading the book of hundred pages or less and what that allows the person to do is to read it quickly. You know maybe even the waiting room waiting for a doctor or something like that get the thing they need and then they can move on if I can give you an example Susan the perfect example is a search. I'm sure like everybody else in the world. You'd probably done a google search recently. Would that be true. I've done a few just today absolutely absolutely when you search on Google often we have multiple things going on in our life at any given time and we may even have you said you've done several today. We may even know that we need to do a couple of those right. In a row we would never go onto Google and say I need to know the recipe for this thing and I also need directions to the appointment ongoing tuna now and ask Google to give us that answer simultaneously. The same thing is true in our book. We often put in you know the fifty two things there was actually a friend of ours that we writing vote call cheap things you don't learn in school and my wife's question for her was what if as a parent of school loyd children. I need the answer to number twenty five right out today. How would I find that and see that's how search engines work is as they take a specific item so if number twenty five was his <music> on book then Google consent because keep in mind Amazon is spending billions that's right billions in advertising on Google Google can then bring up your book it as the solution to that specific question because your book is a specific answer to that one specific thing? Did I say that in a way that makes sense you said that in a way that made perfect fence absolutely and how about one more mistake the other mistake that I see people make a lot is and it really just I can say in a big way ego. We allow our or ego to drive the thing but I'll give you some specifics. 'cause I deal with authors. All the time. There are really cool things you can do putting filagree at the top of each of your chapters and making sure that your <hes> you're justified. Paragraphs spacing doesn't have extra spaces in between the words and those kind of things and you can spend a lot of time I've seen people who've spent more than a year just in the formatting stage of a book to make sure that covers perfect and all of those things that they've gone through a thousand times defined every TYPO and at the end of the day that doesn't <music> sell even one more copy of the book. Nobody is waiting to buy your book because you had filagree at the top of your chapter or because they read your book and they found no typos and perfect example is the Bible probably the most edited book in the world has had four thousand major versions that have gone out because of some very whopper of Typos they have made all the way past the editors for things that say stop like thou shalt kill which is I think a lot different than what the ten commandments had and so that relentless his pursuit of perfection and ego driven things ends up causing a person who is in need to continue making a mistake that they made yesterday last week last month last this year because your book was being edited was being prettied up. Do you see what impact Lennon's having ultimately on the person that you are wanting needing supposed discern. It sounds to me like procrastination and it's great. Excuse me say what I found another type when my vote well. Nobody wants title in there. So of course it's a good reason to put off your launch right guaranteed. They're going to be typers whether you think it's one hundred percent correct or not is always going to be something Steve. I'm sure our listeners a chomping at the bit to find out more about your program Um and how they can get in touch with you it so tell us of course the easy thing of course is we have a free facebook group and everybody all the way along or course from just wanting to write a book all the way to having in had multiple international mess hours are welcome to join us in that group. Our group is called best sellers yield and if you just go best sellers gilder dot com that's B.. E. S. T.. S. E. L. L. E. R. S. G. U.. I L. D. DOT COM and that'll take your a straight face. Low Group asked to join we'd love to have you as part of that if you're ready to take action and you'd liked to talk specifically I actually have a link you can schedule an appointment to talk with me about whether the nine week or or a marketing program that or whatever might be best for you and you can get to that by just going to ask seen kid dot com. That's A. S. S. T. V. K.. I. Dot Com I would love to talk to you and see if there's any we can help you make your book an International National Bestseller or take your business to the next level. It's wonderful very exciting and if you were to leave a little Smith with a Golden Nugget Steve What would that be. The biggest thing is first of all. Let me say you're you are uniquely brilliant. You were created for a purpose and the world does the JERE with Nanan mind. Keep in mind and that what you're doing in your book was never about you. It's one hundred percent solely for the people your mental term without us serving the needs of the people that we we are meant to reach the world has a little bit less no place and so when our focus is on serving the people were meant to serve then everything else falls in line works slants how beautiful I'm going to tighten it up and stick it on my wool right in front of me just to remind me Steve. Thank you for sharing your wisdom and thank you for taking time out of your precious day to listen to the interview and I sincerely hope that it spot some ideas you can use to some books his wishing year much pocketing and success the time is now to take action and finally build your book selling empire and the great news is that Susan is here to help you visit Fook Marketing Mentor DOT COM and sign up for a free in fifteen minute book marketing strategy session with Susan. She'll help you discover your first steps to marketing and selling your book. Only those who take action are rewarded so visit Book Marketing Mentor Dot Com and we'll see you again next week. Hi Susan again with another marketing moment we now on secrets sakes for the secret buying motivators and secret number six is is the need for self improvement the need for self improvement motivates individuals who always want to do better this can exist on a personal or professional level for example someone might want the products and services services that make them a better dancer or they might check out a software package or training goals to help them be the best they can self. Improvement is a type of band aid for insecurity people news <music> self improvement to counter these aspects of their lives. They don't feel particularly good about for example. If you want to be a better coq buying a new set of pans can inspire preparing a better meal it someone MHM wants to get into shape they hire a coach buy a gym membership or their own exercise equipment. If someone feels inadequate work they often by self help books or register online courses self-improvement addresses insecurity and inspires people to feel better about themselves at a very basic level appealing to the need for self improvement is very similar to appealing into the need for excitement and fun people are looking for an experience that makes them feel good when the need for excitement and funnest met you often feel good about the experience when people meet the need for self improvement they feel good because they now perceived themselves as smallter sexier fitter more efficient or some other flavor of better than I was before I started started competitions and reward programs resonating credibly well with people motivated by the need for self improvement because you're giving them something tangible distrustful similar similar to the drive for self improvement is the passion for reinvention. Americans are particularly prone to this passion. If you're not satisfied with your life your job your family your career. It's simply a matter matter of checking it all in and starting over reinventing yourself in you. This motivation is more than just offering your customers the opportunity to improve themselves. You need to understand why.

Amazon Steve First Book Marketing Mentor Susan Friedman Tony Robbins Michelle Obama Google US Stephen Kid Marketing Mazda publisher Fook Marketing Mentor DOT COM Matthew Knowles Kathy Dot Com Beth steed Mazdas CO founder director of marketing
409: Ditch Variety. Use Structure to be Successful in Sales - Paul Owen

Daily Sales Tips

03:36 min | 9 months ago

409: Ditch Variety. Use Structure to be Successful in Sales - Paul Owen

"You're listening to the daily sales tips. Podcast I'm your host Scott Ingram. Today's tip comes from Paul Owen. Paul is the managing director of sales talent. Uk and author of the Book Secrets Skill Hidden Career. It's an Amazon bestseller and also formed the foundation of sales talents. Podcast secret skill hidden career. The truth about sales. Here's Paul Variety is the spice of life is a phrase. We hear often and listen. It may well be true but I'm not sure it's the secret to success. I'm not sure that any athlete any musician. Any business leader. Who's that incredible success? Ever sit down to variety. I think it's more like they put it down to the relentless pursuit of excellence. And that's usually achieved through consistent repetition of habits a game and a game and a game. So what's the link to sales here? Well one training sales people often hear them explaining their inconsistencies as something. That's amazing up. I'd like to try new things and I think that fooling themselves in that now. He's trying new things. He's more important to you than being the best you can be. Then you carry on enjoy the variety a mix it up but if your aim is to be the best in your row. I'd recommend that you. Dish variety and focus on structured sales processes strike should sales conversations. Let's take outbound sales calls as an example? The phone is answered by a potential client. You have ten fifteen. Maybe twenty seconds to give them a reason. Speak to you once. You've done that to that belief that it's worth the time you want to understand them and their needs and you do that through asking questions within those questions over certain key points that you want to find out some key pieces of information on that may take you into deeper questions. Though certain key things are going to be asked every single time once you've understood then each then move into the next phase which is which is selling explaining about company and how you can help them your matching their needs. You're fulfilling their need by offering products and services in a compelling way and then by the end you're going to agree some next steps to move things forward. They similar structure applies to to sales meetings. Presentations can differ. But they still should have a structure by focusing on structure. You'll be more consistently successful. Contrary to what some people think about structure having it doesn't inhibit you. It actually gives you freedom to be the most important thing in sales unless to listen to your clients to my recommendation. My daily sales for you is to spice up your life in variety and your personal life but use structure to be consistently successful in sales for more about Paul sales talent. Uk. His Book and his podcast. You'll find links to everything. At daily sales dot tips forward slash four zero. Nine and Paul has been generous enough to offer three copies of his book to listeners. Of this podcast. All you have to do is reply to one of my weekly emails and mentioned Paul Owen. And if you're not yet on the listener list and getting those emails just click over to daily sales dot tips. Join the list and you can reply to the welcome email. I'll pick the winner at the end of March. When you've done that be sure to come back tomorrow for another great sales tip. Thanks for listening.

Paul Variety managing director of sales Paul Owen Paul Uk Scott Ingram twenty seconds
Subjective and objective clarification for brand messaging.

Wait What Really OK with Loren Weisman

10:12 min | 7 months ago

Subjective and objective clarification for brand messaging.

"Really really. What you're. Watching. This is. A About. Why Much oversaturation so much false messaging and so much overly hyped messaging that's hitting US every day. It's a dominant Tak we're being told to like we're being told to share we're being told, what's best we're being told what we need were being told what we're lacking, and then you add in the contradiction one person is telling you you need one thing another person is telling you you need the polar opposite many people are out there saying this is true and it's actually an opinion. Other people are stating this fact when it's only a sale system or a funnel or lead generation, we are being over saturated with hype and as a society in this goes well beyond America. We are putting up walls to this or minds are exhausted by people are getting angrier on social media. It's not just toxic communication and the toxic messaging. It's the exhaustion of these attacks and many of these attacks and many people even inside of those that are authentic and even inside of those that are true in have authority and wisdom they're following. Older models that are expiring and they're expiring old milk because people are getting sick from them people are tiring out there turning awake they're blocking. Those people are so proud to have hundreds of thousands of followers on twitter where their engagement is next to zero because they've just been feeling sold to told to and yelled at. So there we've identified the problem. The let's have that little lighter note here. This is for people. These steps are for people with true authenticity and true authority. These are the steps to stand out to showcase this true element or these true elements that you have and getting them amplified penetrating opened to people whether ears are just tired there walls are up and they really just feel let down by so much. Attacking them online and off. A primary point we have to realize people that have been fooled. They've been used. They've been taken advantage of they bought into it but there smartening up, it's like the WHO song they're not gonNA. Get fooled again and we're coming into time right now when people be they begin to hear things that put up the automatic red flags. Now with those automatic red flags, we have to make sure for those with the authenticity and authority that even inside of our intention of sharing our heart, our knowledge, our wisdom we have to take into consideration that the perception may be different. You have people that have been hurt. You have people that have heard things very similar and they immediately come to faster conclusions. Think about it how many times have you seen bestseller or Amazon bestseller look at the Amazon bestseller situation with the people that say my book is a number one Amazon best-seller and when you dig in and do the due diligence, you find out that they gave it away for an hour and a half or two hours just up the ranking. So in a true sense, they lied, it didn't sell. It was a very popular book that was given away for free and a lot of robots downloaded to give them this if you're an author side note here. Lead, in with the Authority and the authenticity of what you wrote your book about we are coming into a time where accolades hype likes and even these statements and claims of America's number one this or the best there really is subjective and really in many cases is not true and even if you are an Amazon Bestseller, even if your book is a bestseller my. Second Book was a bestseller. I. Never stated that we're coming into a time right now where showcasing a thority with the knowledge behind, it is going to help to replace these people that are using hype better buying the likes buying the positioning and try in a way of trying to get you to buy in to a hype that isn't true. So many people it's. Selling, I'm selling click here free this free that. Yes. Of course you do want to engage. But if you're sending somebody on a funnel race, if you're making it feel like a speed infomercial. It has worked in the past, but it's working less and less because more and more people are doing it, but they're doing it with a lack of authority and a lack of authenticity. So let's use the strength of the authority and the authenticity to get there we shift from hype pr to the whole of our experience and our knowledge and that in turn creates engagement. We're at the halfway mark stay with me. We've now hit the four points. It is the intention to the perception, and now we're GonNa talk a little bit about the objective to the subjective. One of the other key toxic elements is where people have taken opinions and shifted them to facts. This is the way could be could have just been the way for you. We have from the reality shows to the business coaches that are out there sharing this is success. These linear descriptions these ideas of you have to do this I'll tell you right now and you already know it. You don't have to get up in the morning to be successful. You don't have to read one book a week. There are plenty of entrepreneurs very successful people that don't read. It is finding the path in the authenticity in the stewardship if you will supervising your successful pack and sometimes that's not going to be with a business coach, it's not going to be with a life coach. It's not going to be with someone that went through three different jobs and then got their certification to be a super business success coach but never had a. Singular or multiple experiences themselves. This is where we shift. We shifted the authenticity and the Authority and make it all story your story who you are whether it's a product whether it's a service whether it's a brand whether you're part of a business. It's GONNA come back into the message of who you are and at the same time, and this is what's missed very often. The understanding that the greatest intention in the truest to you might not feel the same way to somebody else now dial that in was subjective and objective be that person in your voice in your messaging and your product, and you can be confident and you can be assertive but be opinionated. What's the best food in the world? Not Fair and it's not helpful to drive a conversation. My favorite food is Sushi what's yours my favorite drummer my favorite movie we've moved to a a more aggressive style of trying to make an oftentimes unintentionally what we love to be fact. So when you shift to beginning to state where your opinion is the opinion to the psychological to perception, it opens up doors in it opens up options. This is the best thing ever. Let's stop saying. That, I feel this is the best because invite it's not softening up and you're not going passive you're going to opinion and even you know something to be an absolute fact if you can't back it up in three places, don't state it and it becomes one of those things if you're putting that out online or you're putting it in your messaging, put those references in think back to those high school papers where we had to site things. In this in shifting and even if it's a fact Sherrit as your opinion share why you have that as you share other articles from people, don't just expect them click through because they're they have so many expectations pushed on them every day explain the impact that it had on you and why you want to share why you want people to see it. Let's lose the assumptions so that we can change the perceptions so that they can see your intention to connect when we recognize the clear differences. This also helps in a I. This also helps in Algorithms when you were being social when you are stating things opinion. From the Algorithm to the reception to the perception of your audience, your customers, your existing customer base, all the way to the person that hasn't heard of you. You become engaging, you become social, you become inviting and you become a voice that sounds a little different market, your knowledge, your authenticity, and authority over the cell respect the three audiences, the people that know you never heard of, you might have been familiar with you as well. Stop talking to them like their numbers start talking. To them like they're people apply social to be social applying your wisdom to help as a whole and applying humility to allow for your voice, your knowledge and your messaging to have a greater impact and be remembered. This will draw out your authenticity uniformity because you're ability to keep these core elements in mind can help your messaging mindset took penetrate broader and wider audiences as you stand out and show yourself to be true in a world of so many people that are so far for. Way. Really K..

Amazon America twitter two hours milk
Books About Racism are Topping Bestseller Lists

Business Wars Daily

06:49 min | 6 months ago

Books About Racism are Topping Bestseller Lists

"With centro online from Pitney Bowes, you can quickly and easily print postage stamps and shipping labels, even when working remotely experience a savings in your shipping costs with a free trial of central online when you visit pba dot, com slash B W, daily. From wondering David Brown and this is business wars daily on this Thursday June fourth two days ago, after eight days of protests over the death of George Floyd at the hands of police, a surprising thing happened, or maybe it's not that surprising to antiracist books landed on the top of the Amazon bestseller charts number. One was quite fragility by Robin De. Number two is how to be an anti-racist Abram X. Kindy. Perhaps even more unusual. Some would say by mid week. anti-racism titles practically took over Amazon's bestseller lists. Fifteen of Amazon's top twenty titles were either anti-racist or black history books among them, so you want to talk about race. The color of law the new Jim Crow and Kennedy's weighty. Tome stamped from the beginning. Also some books for kids including the Sesame Street title. We're different. We're the same Kennedy's brand new book, anti-racist baby and the illustrated children's book hair love. The New York Times, bestseller lists were also notable for their inclusion of anti-racist titles the Angelos, White. Fragility is number four on this week's New York. Times paperback nonfiction, list. In fact, the book has made The Times Bestseller lists for ninety weeks in a row or almost two years. That's one indication that interest in the fight against racism didn't suddenly blossom this week, but he's been on the rise for many months at press time. No formal sales numbers were available from publishers, but an instagram post, citing anonymous Random House employees said the company's Printing Department ordered two hundred seventy five thousand copies. Copies of Kennedy's how to be an anti-racist this week, the employee said the company planned to order another quarter of a million next week, also on that list, two hundred thousand copies of white fragility, fifty thousand copies of between the world and me a book about police brutality by bestselling author. Tana Hoc- Coats and thirty thousand copies of Trevor Noah's memoir born a crime among others representatives from Random House had not responded to business worse daily by deadline to confirm these numbers, however, yesterday, candy and Robin Di. Angelo's books were sold out on Amazon and Indie. Bookstore Platform Bookshop Dot Org. The. Guardian reported that anti-racist books were selling out on both sides of the Atlantic, the engine behind all of these sales, tremendous word of mouth as protests continue hundreds of lists of books against racism or circulating on social media books that were first published decades ago, including titles by James Baldwin, and Tony Morrison or hitting bestseller list now, so our books published a few years ago, the new Jim Crow came out in twenty eighteen for instance why I'm no longer talking about race to white people was published three years ago. On Twitter Candy appeared delighted that his books and others finally gone mainstream. This doesn't happen every day. He tweeted on Tuesday he added. It is fitting that it happens on the day. We are blacking out for black lives, and hopefully supporting our local independent bookstores to the number, one and number two overall bestsellers at Amazon right now or two books challenging racism. This is you, he said. Black owned bookstore bookstores like one books in Los. Angeles are in fact benefiting from the explosion interest, as you might expect co founder. James Fugate told Time magazine, earlier this week that since last Friday the store had close to five hundred orders for eight to ten books on anti-racism and race fugate called the sales surge overwhelming, according to time the demand for such books is soaring internationally and not just in America. Book Net which tracks Canadian book sales for example reported that retailers their increased orders of titles written by black authors for White audiences by more than six hundred. Hundred percent in the last week of May. According to the Globe and Mail one unfortunate byproduct, some third party sellers have been jacking up prices some paperback. Copies of bestsellers are listed online for as much as fifty dollars. Don't fall for such gouging. Kindy and other authors say they recommend instead the customers purchase from independent black-owned bookstores like SR, one and Mahogany books in Washington DC Mahogany remained a young says sales are also up at the bookstore. She Co owns with her husband. She says white readers seeking to educate themselves about the issues or responsible for the new sales. And, that's a good thing. Puteaux time the more people become aware, the more they can talk about these issues with their families, their friends and their kids, she said. And that's the big hope for these authors in black-owned bookstores that these books won't just surge along with protests, but will become long-term bestsellers and especially. Conversation started. From wondering this business daily. If you're learning something from our show, we hope you'll do us. A favor and Sheridan social the tell people what you've been hearing about. Use the HASHTAG business wars daily. You really helps new listeners by this that thank you I'm David Brown and we'll be back with you tomorrow. Working remotely with San Pro Online from Pitney Bowes, you can easily print postage stamps and shipping labels. It couldn't be more convenient especially when you're trying to avoid unnecessary trips to the post office for as low as four dollars and ninety nine cents a month you'll get access to special discounts and save up to forty percents off. USPS Priority Mail, plus for being listener business wars daily. You'll receive a free thirty day trial to get started and a free. Free ten pound scale to make sure you never overpay with central online, you can calculate exact postage online print labels from your pc scheduled package pickups and track shipments from departure to arrival. You'll also save up to five cents on every letter and up to forty percents off USPS priority mail. GO TO PB DOT. com slash between daily to access this special offer for a free thirty day trial plus a free ten pounds scale to get you started. That's P dot. com slash w daily to experience a savings in your shipping costs with free trial, of Semipro pro online from Pitney Bowes.

Amazon Kennedy Pitney Bowes Jim Crow David Brown Pitney Bowes Robin De The Times Bestseller New York George Floyd James Fugate centro Twitter antiracist instagram Random House The New York Times David Brown Tana Hoc- Coats Trevor Noah
10 Steps To Becoming An Amazon Bestseller with Marni Hale

Business School

30:03 min | 3 weeks ago

10 Steps To Becoming An Amazon Bestseller with Marni Hale

"Hey, this is Sharon. And there is no denying that once you have a book. There's a level of confidence and status that comes with it. Naturally in today's world. Now. The greatest part is this you don't have to go right above the law is War and Peace. You can write a book a smaller book a tactical manual or even an ebook and get it out on. Yes. You guessed it Amazon, but what do you do next? How do you actually get that coveted. Golden ribbon today? I talked to Marnie Hill about how you can actually become an Amazon bestseller. She breaks down the ten steps to becoming an Amazon best-selling author and the stock right now. And one thing is for certain just because it's tried-and-true doesn't mean it's working right now. So the big question is this where can you learn what is working right now in the strategies the tactics the psychology and the exact how to how to grow your business office how to blow up your personal brand and supercharged your personal growth. That is the question and this podcast will give you the answer. My name is Sharon Travolta and welcome to Business School. So money when you started your career as a marketer and looking looking back, did you think that you'd get to work in software-as-a-service work in corporate? Launchbox? Launch Brands launch podcast launch YouTube channels. Like that was if I if I'd ask you this question like ten years ago, you'd be like that's would that have been the world that you had envisioned jumping into all this money. You know, it's a good question. I mean, I've had an amazing experience throughout my career and I've been so grateful to work with like all the corporate companies Mercedes Benz bus home appliance package is to you know, there's real estate industry, which is so fascinating with Tom Ferry and now SAS with liondesk. It's a journey right and I take it as it comes and I loved step of it and learning and then doing what we're doing now, which is giving back and sharing with others. Yeah. I think what you know ever since the first time I met you the one thing that you have like a amazing gift for is like you'll see them. A spark of an idea or a topic and then what most people will do is they'll they'll say you know, what? Hey, hey Jimmy go figure this out or get me the cheat sheet on this. Hey Johnny go do this and you know, you've you've limited your disposal so you can do that. But one thing that I've seen you do is you have such depth on all these channels So you you're like hey if this needs to get down, I'm just going to intricately understand how all this works so that I know this inside out and that's that's you know, that's a amazing. I think that's a gift for you because you know, not only top-down strategy works but bottom of how to execute on it to where does that come from? I mean, thank you for recognizing that first of all, I think I asked him to the other day. What is my younique page still? Like what is unique about making sometimes it's hard to see that shortly the inside and the answer was passion and right when they said it I immediately felt it. You know like oh my God. Hurt that's perfect. And it can go in so many different directions cuz I'm passionate if it's great and I'm passionate if it's if it's not great. Yeah, but my career primarily was brand was. Our brand and then I was dropped into the sales world and I had to learn Dr. And I had to learn direct response and it like blew my mind in the beginning cuz I'm like no no. No, I just make pretty pictures off. Right but I'm very thankful for the opportunity to learn it because once I understood how the two of them could work together. Yeah and the power of Performance Marketing. I mean, I totally geeked out phone numbers now. Yeah and having that background of brand and PR combined with the DVR just a really powerful skill set to do exactly what you're saying is walk into a situation and know exactly where the pieces are gone and then more importantly know how to put them together in that Journey. Yeah to get us to that end goal really like the the quickest way possible. Yeah. Exactly. You know, the my coach told me that she's she did a great job. And she says he's around you only you only know what you create and that's like I was like wait what and she's like she's only only know what you create and that really took it hit me super hard because a lot of times we are like, you know, we talked about offline. We're integrators of sorts, right? We yeah, we get these ideas. Yeah, we know the the the playbooks. Yeah, we know that theories. Yeah, we know the philosophy but we had a great all of those into this very specific situation that we have and sequence them to get it done. Right and then when you do it suddenly all the integrated Pieces come to life for us as well. And I thought you said you only know what you create and then he asked me the question after what do you know, so I said I said, well, I know this did she goes well, let's talk about how you know that because you created something associated with that and that's when it was like totally lit up for me at whereas like it's like building stuff at school like, you know, cuz you're going to build it and it's not you build it from the ground out just like you build so many but you mean on experiences and thoughts Data points from from all over the place, which is what's very very cool. So that is a really good lead into what how you and I kind of wanted to put this this this this interview together, which is home. You literally took an idea and you created a amazing plan to get an Amazon bestseller done which is often and now you've got a chance to kind of look back and reflect on it. So first as you look back and reflect on it, some emotions are on the pretty cool, right? Yeah. Yeah. Yeah for sure. I mean, I guess it comes to you and says, okay we're going to do this project and we need it to be a bestseller. You're kind of like Right and you immediately go to New York Times bestseller, which is a whole different ball game and now we're going to talk about today. But what I learned when I I'm super excited to share with you guys today is becoming an officer has on best-seller is possible. Yeah, and what I learned throughout that that experience is there's all these kind of tricks and tips that really anyone can do. Yeah, and that's exactly what we did and it was incredible. We got to a best seller in under 24 hours and it was my mind because we did all this work leading up to it thinking it was going to take weeks off and it was done and then we just kind of looked at each other a high-five then moved on and it was amazing. There's this, you know, I tell it's a lot of you know in the real estate space, you know, we have a lot of common friends, right? So I tell people especially in any kind of sale situation. And as soon as you said that that's what I thought of is the idea of when before you arrive if you can log If you can win before you arrive, you don't have to deal with objections you like literally that's what you did yet. It doesn't people are like, oh, yeah, it only took twenty four hours. I'm like, you have no idea how long and how are you is it how long and how many pieces I put in place? So so even though if the person that's listening, yeah, it took 24 hours for it to materialize. But all there was a lot of strategies went into making this come to life. So if there is a so, the first question I have is can this happen for anybody meaning is it have to be a new kind of new book lunch or does it is it? Okay if this person's if this book is already on how does it how do you think about that? Yeah, you know, that's a good question. And to be honest. I don't know if how far past once you publish the book that makes sense. It might be and I've got some tips that I'll I'll go down the list of but regarding that one it might be when it hits Amazon. Versus when it's published to the world got it, right. So we have mutual friends who publish books and they just sell them independently, right but I what I did the way that worked for me is off at it as day Zero or day one right when it got published Amazon got it got it. So I know you have a you know, a just a set of things that people should keep in mind off some guidelines and tips et cetera. But what what's the best way to look like the first thing that they should kind of kick off within this process? Yeah. So sure they should start by writing a book page. It sounds silly. But you know, sometimes that's the hardest part of I want to be a published author, but where the heck do I start? So write something that means something to you that's going to mean something to readers. A lot of people are creating content constantly right now, you can take that content and compile it into a book. So don't think that you'd have to go, you know hide out my cabin somewhere and a name. You know become an author that way there's also companies out there that can help you. Right so Tucker Max right has a company. I think it's called scribe and you can go to them and they can they can go down for you or help you with help you through it. So yeah, there's a lot of different ways to get through step one which is writing the book. Yeah step two is you really need to design a I can walk in cover image and that was interesting to me when they said, you know, it's all the cover image. I think at the time I'm like, well you have course and I started looking a lot of other ones but that is really important fact. I'm kind of like reaching new people. Yeah want to invest in a great designer who's going to give you that cover image that's really going to connect with your audience quickly off for the pulled audience right makes sense, right? Yeah. Yeah, of course, you have to sign up to become an Amazon Seller, but here's where the secret sauce really comes in so long And you sign up to become an Amazon Seller and you are choosing the category that your book is going to be in that's really where the game changes. So if you think about it, if you're an Amazon if your Amazon best-seller, nobody says in what category, right? Right, right, I could write a book and I and I got the best seller catagory took like gardening right in in my backyard. Yeah, whatever the category is. Nobody ever asked. So there's a ton of places online where you can go and search that's going to walk you through how to go through the research and finding the right category for you. But that's really the secret sauce of it. Huh when you go on it here for you. Here's where to look when you go on a map on you scroll down to where it says product details and you'll see where they rank where that book ranks in all books. Then you're slow down lower and it'll say and this is like a dog For two in this category number three and you can go in this long string that takes you down to this category that you are eventually going to win. Yeah. Yeah, so you become a category kids are queen of sorts of your like it's not psychology. You know, it's not Neuroscience. It's not a clinical Neuroscience. It's not clinical Neuroscience in the modern era. It's not linked of Neuroscience off an era North America is not getting any clinically or science more than I'm in North America, you know, I'm like research universities only and that way you pick the category that that specifically is what you're suggesting right? Exactly. It's a very very like research-intensive strategic process and you can choose to be in multiple categories. I just cuz it's fluctuating all the time, right? And again, there's a ton of sites out there. That'll help you figure out which one you can win in but that really was eye-opening for for me going birth. Yeah, and is really is really the secret. So so one quick question on that money how when you when you figure it out this category thing was important. How did you learn? That was your what process did you kind of just take over all in doing? This was there a lot of time was there was it Quake or was it just oh my gosh. I'm going to do some research like we talked us through like I know it's been a while. So what are your thoughts remember about that process? Yeah. So first of all you have to needs to be relevant right? I can't write a self-help book and then winning the gardening category, right? But that was an example from before. So right down keywords just like you would in a Disney marketing campaign, like right down the key words that associate with your book, right and you're going to have like a ton of different categories, right self-help psychology personal development making money right off ever. Those are then start researching which books are in those categories and start drilling into not really the best sellers but the ones that are like on the list and and keep going into that category the birth In one two, and three what you want to do is get into a category where it's like there's the number one book was number 299,000 right? Like like you would not get into where it's like this big number that is in the number one spot. Not a big number of books sold, but you don't really have to be that many books in that category to be number one. Yeah. Awesome. Awesome. Yeah. Awesome. Yeah, very very cool. Yeah, it's super cool. Okay. So why don't you choose a category that secret sauce. Number one number two is all this work you're doing leads up to one day. Right? So I love that. You said earlier that to celebrate the wins, you know before it before the Big Win, right or or along the way because that's absolutely true. All of the work is happening leading up to this. So what you do is you start crying your audience, right? You start crying in your database to let them know. Hey, I came out I wrote a book super excited. You know about it and you just be super upfront and transparent about hey, I'd really appreciate if you'd support me on this day. Right? Right. I'm going to send me the link on this day if you can go and and buy my book on this day, I'd really appreciate it. Now. Here's the other thing that you do you you discount your Kindle version Yuri version of that two ninety-nine cents. There you go. Now you're asked your audience is not go by my $20 book. Yeah, you still find would you buy the 99 same version for me? It really appreciate it. You know, maybe you're sending them a book on this side for everybody who buys it and writes a review for you. Sure. Yeah. So there's two things that are happening. What you want them to do is you want them to all off by the book on the same day, right the 99 cent Kindle version, right? You want them to write a review? Was two things or incredibly important and you want it all done at the same time. Right? And and what we notice I always thought it was the quad eating right like New York Times bestseller. It's also hasn't copies. Whatever. Yeah, right. It's almost like social media algorithms, right? It's the engagement. It's oh my gosh, a tight-knit group of people are excited about this all the same time. Well, that's by Design. Right? You've worked really hard to get them to take that action on that day. Yeah, and that combined with the category the sub category that you've chosen everybody purchasing it on the same day and leaving a review. Yeah, what gets you to that, you know golden ribbon. Yeah. Yeah of the bestseller off and that's the other thing is is keep your eye on the ball because once that best-seller flag comes up your screenshot that immediately cuz it could go away. Yeah exactly, but you're done. Yeah. Yeah. Right. That's awesome. Yeah, so so mechanically speaking if if someone had to do this They need some kind of vehicle to tell Their audience tell their fans tell their followers. Hey, go do this for me. So hopefully while I'm writing a book we we build like you've talked about like a text message Community or a email Community or we have a social media Community or Etc. So what are some like just wage if you had to for someone that didn't have a platform an audience and just say hey, there are three or four things that you should do in parallel while writing your books get ready for kind of launch day. What would that be? You know, I mean We all need to be building our community and we all need to be having a database. Right and and you're doing that with people who share like-minded interest with you. So as you're writing the book and you're interviewing people and you're researching start building your community of people who are going to be really excited about this. Once it comes out. Yeah, just like in real estate you build your database based off of your sphere and people that you meet that's one section of it off and then you have the like-minded individuals around the topic that you're writing about and then because you're you know, this is coming you're staying organized you're making sure that you have other information so long time to communicate with them. It's the push of a button. Yeah. Yeah. Awesome have you what are your thoughts around these launch PODS of sorts where you get Hammer a hundred people into a Facebook group kind of give them free access. That's almost. Hey don't give me the testimonial yet do it as soon as it goes live, but they're just what do you think about the U kind of launched pot idea? Yeah, I mean It works or it did work right for a long time. I think technology is really smart and his understanding of what we're trying to do. My my tip number two down here on my notes just don't cheat and I'm not saying that you're recommending that they changed or on but you know, at least for this if you think about it, you know Amazon is way smarter than me. So they're tracking IP's they're tracking credit cards. Of course, you could enact a pod who who goes at the same time. I think in this case, it wouldn't be that terrible cuz they are purchasing correct, right. They are leaving a review. So, you know, it's actually now that I think about it, it's not that bad. I mean in social media for nerds like go like my post now, there's a light for like, yeah, that's yeah wage, you know, I I have different mixed feelings on that. Yeah. I'm not a fan of that. All right. Yeah, but in this case, yeah, I mean if you have a community and you all want to support each other, I mean they're doing the action that your ass. Anybody else to take so why not the supersite note for you? I know we talked about this. I have friends and Instagram and they they totally know these engagement pods and they how they work and how the, you know, like they they said hey, I don't mind what they were telling me like. Yeah, we don't mind that poster getting lights Etc. What we mind is they're not getting likes for the like flip for the right reasons, right? And so the so they're like life. We see a a seven, you know, a 70 part direct message thread happening and then a flood of like suddenly we know that that only came from an engagement thought maybe let it go once we let it go twice but that's a very easy algorithm the right to say if seventy like sorriest seventy, you know people get this and then there are seventy likes here. There's a kind of connection there which is why a lot of people even on engage in pots back in it off the Instagram platform and said, hey, let's go to Whatsapp, but they don't realize that Whats App is owned by the same companies and they can track everything anyway, so it's just a super fascinating did you say that? They know everything there we go on that's awesome. That's awesome. So you've got so so we we had we had on the on the high points, which is awesome. We'll keep going down your your list here. Yeah. So I mean those are the main points. So write something people care about become a best become a seller design that eye-catching cover image choose the sub category wise life, right? That's a big one and not not probably takes the most research and strategic thinking all your marketing efforts are focused on that one single day tell everyone ahead of time so that they're ready to act and I even have some some copy here for people to to grab ask for the review reviews are crucial almost more crucial than the sales sell the wrong version for Ninety-Nine cents to make it easy for people to support you and be on standby for that ribbon of goal right be on standby. So once it hits you grab it, that's awesome. And then it's there that you can put down. Website and you can put on the book and you can put a lot of your marketing copy. And then the number 10 of course was. She and she Amazon is way smarter than us. Awesome will will I'll put in the show notes, but I'll offer you to I know that there is a there's probably a magic secret underground passage code that they we can we can get this cheat sheet of yours. What's the best way to get this cheat sheet of yours? Yeah, if people want it, I'm happy to share off. If you honestly just want to text me book the workbook text me at 9 for nine and you can put this in the description, but 949-570-6490 off Sony this little you know, how how to become an Amazon and stuff to become the Amazon best-seller. The the the executive summary by Marnie he'll like that'd be awesome. So some money I'll put everything in the show now. So everyone but I have like a few questions for you on this. So the first one is looking back. What is there something that you are a new one or many things that you you look back and say, you know what I'm saying? They have not done it that way. With it in regards to this. Yep. It was easier than I thought. That's awesome. You know, I think and that's because I hadn't done it before right and so I think there was a lot of what-ifs and question marks. I really liked working with them a company through creating the book, right? There's an investment there, but they've done this a million times and so just like going to a coach who's helping guiding you to the right answer who does the experts. All right and let them guide you through it. They gave, you know, help me find the right designer. They're the ones who write share all of these steps to do we have to do them. Right? Right. And again going to go back to coaching again. The information is out there to know what we're supposed to do is actually following through and being held accountable to doing it. Yeah that makes the difference totally and and I thought I'll leave those days. Well, I'm actually in a process right now with one of my business partner one of my Ventures writing a book which which I would love to talk to you about on brand. So we're writing a brand book and what's what what scribe? So yeah, perfect. So we're going we're going and especially I involved them on this one only because the one you have two authors, I was like broke off. You're not going to get along on this Friday. We're going to fight as to what comes where and how we totally let's have an integrator. Right? Like there's going to be a scribe. They're going to write the process like and you and I've never written a book together. So let's have someone else still our ideas down and kind of do that. So it's especially if I know a lot of people are saying hey we two of us should write a book together. If you're ever have that consideration. My suggestion would be both of you shouldn't have a joint manuscript. You should go to a through a process and someone else write it for you cuz it's that's the first one my second one for mine. That's actually coming out early. You know twenty Twenty-One is I had I had like the first third of it done and when I had my friends kind of like people close to me who have written books in the past Rita, they're like trying this is good, but I'm like you either but like it sounds like a dog You know Seventeen or eighteen different emails strung together. He they're like, you're really good at writing emails and blog post like you don't know how to write a book. I mean books have you written I think that's so fascinating that in isolation each section or chapter. I can do that, but I didn't I had no experience in tying it all together. So I literally brought on, you know, a writer who was written stuff and he's like, oh you have everything I can tie it all together really nicely. So when I re-read his first draft of my you know for a second I go this is amazing. This is what I wanted to say, but I but I wrote it into in 17 blog post like that didn't work that way. So well, if you think about it, it's a really good point. We're so emotionally connected to our content right when you're writing a blog post or you're writing an email that you're you're writing from the heart and and a third-party person looking at all of that is not going to have the same emotional attachment. So they're going to be able to easily see all of those themes and form it together. Yeah. I wonder if when you suck Back if you were like well, yeah, that's what I was saying. Yeah, totally totally and and I think the when I talk to Tucker and in went to the process super simple because he's like, you know, how many books have you written and he goes I'm not because it's all in your head is your content. Let me write the book and then you know, we'll show you how to sell it and all of that. So it was it was a great Point made especially where they've done so many the written so many rights, you gotta give give some Credence to that process a big fan of you know, hiring a specialist is support you in this in this journey second choice for your money is after the book maybe a couple of just a couple of ideas to kind of top this off the cherry on the icing on the cake here post lunch. I got my golden Revolt. I feel good about this process. What would you say are like the first few things that come to mind on? How can I take kind of the afterburner a couple of steps on what would I what would you suggest if someone already has got that howdy? Take get more value from getting more impact from that from post book launch. Yeah. Well, I mean, I think this will probably be in your in your branding book but take that information and put it everywhere else. Right? So now you're updating your LinkedIn profile, you're updating your website, you're updating all of your Social channels. You're letting the world know and thanking them right right page. You've had this achievement you're so grateful and thankful that it's there and now that lives on connected to your brand forever. Yeah. Yeah. It's so funny. You just said that because God It's so easy for someone to say well that's still mechanical but they don't realize it's so impactful. So sometimes sometimes it's just those key pillars like things that stand the test of time right somebody who's meeting you three years from that day that it became the best seller doesn't know. Right? Right. So you have to constantly have that up there and and that's a huge accomplishment. You should be proud of it. Regardless. Yeah. Yeah. That's awesome. What the last question for you what in this process as you either reflect on or off like forward you may think huh? That's if if you don't do anything else if there is one kind of golden thread to summarize all of this, how would you what would be one month or two things that you would pull together to to to kind of wrap this up? I think building the community is huge. Right really for anything that we're doing is make sure that you've got your community. Make sure you have your database because Anything that you're doing you can Empower that Community for to support you. Yeah. Yeah, right and and I think I think that that should be on you know, obviously that supports this and off and when you build those relationships, we're all in this right world and in business to build relationships, when you're building them, you know that you can depend on them to support you in really whatever you're doing a right to me. That's the the number one Focus for everything that we're doing and it just happens to be a huge major part of achieving this one goal. So awesome morning. We're so I see a lot of cool stuff that you put out on different social channels. We get to Chad which I am very grateful for. What's the best place for folks to get home more more of you I'm a huge LinkedIn nerd. I've always happen. I kind of cheese and I should put this picture out but years ago my team and I dressed up as social channels for Home. When I read it and my team is much younger than me, and I walked out and I am proud to be that LinkedIn nerd. So absolutely find me on LinkedIn. I'm under Chuck Hale. I share some content, and I'm always happy to connect with people and support everybody in what they're trying to build awesome. Hey, if this has been years so tactical, it's just was so on point. I'll make sure I'll link up the show notes can't thank you enough for us seeing as having this conversation on LinkedIn us figuring out. This is a great topic for us to share and ask for us to be off on together and reconnect as well. I can't thank you enough for being on and and and sharing the wisdom with everybody. Absolutely. Thanks for Hey Shawn, I have a cool gift for you. I took some of my best ideas from the last twenty years and created a by birth date MBA. It's quick and action-packed that you can listen to on the go just like this podcast and I want to give it to you for free just as a thank you for listening to the show. No floss. No gimmicks just pure actionable ideas for you to use instantly you can grab it right now at business school show, that's business school show off.

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The Entrepreneurs - Mrs Wordsmith

Monocle 24: The Entrepreneurs

29:28 min | 2 years ago

The Entrepreneurs - Mrs Wordsmith

"Teaches spec- private Bank. We know your journey as an entrepreneur will be as unique as the business you run from growing your company to helping shape longer. Term goals are unrivaled team of experts is here to support you and your family every step of the way in recent years. We've surveyed more than ten thousand enterpreneurs globally gaining unparalleled insight into the concerns and Umbrians of business owners, and what makes them tick at HSBC. Private Bank will hit help you align. Your values with business ownership and to build your family's future. HSBC private Bank. Supporting entrepreneurial spirit. Words and vocabulary play a major role and unlocking so many doors in our lives, and of course, even more. So for children a self confessed lover of words, Sophia financial had a successful career working for major corporations and banks as an account manager and technology analyst when the idea to launch her own business came to her while helping her daughter to do her homework at the kitchen table. So it's founder and CEO of MRs wordsmith an illustrated children's book series launched in two thousand sixteen using images from award winning artists, the book spring to life academically relevant words from a curated list, Cambridge University data scientists say will help children succeed and by many accounts. It works. The storytellers illustrated. Dictionary is an Amazon bestseller loved by parents and teachers alike and stunned by the national literacy trust in the UK shows. The books can improve a child's vocabulary by up to fifty percent. The company recently raised more than ten million dollars from investors to expand into the US and China with plans well to cover different languages and to move into digital. You're listening to the entrepreneurs with me Daniel Bauge this week. So is here to talk through her approach, technology and education and the growth of MRs wordsmith. Mighty of learning actually does stem bit from my education, and the way I grew up, and I think just as a generation may be we've strayed a little bit from that over the past decades as we've entered into this kind of high stakes testing environment where we drive people globally to the exam. We have different ways of phrasing that, but that's a -ffective with the education system. Does my way of learning to read a lot and be outdoors a lot and to play a lot. And to think about a world and classroom where learning is more of a Socratic method. The way I grew up. I went to school in the Middle East to an American school. And then I went to an American boarding school, and they really relied heavily on the Socratic method of teaching quoted the Harkness system and most of the classes that I remember were about reading a book either fiction or nonfiction. And going to class the next day and talking about it and debating it, and then all the exams were geared around to your understanding of that piece of tex- that you learned and I can remember learning that way from as early as the third grade. And I'm not seeing that happening. I also remember learning being a lot about really high quality fiction and high quality books, and I think that's why I love reading so much to this day. Because my magic nation was engaged. And I think we've moved to a system where we're creating books that have been dumbed down for children in order to take them through what they call guided readers to progress them along reading scheme to than test their reading ability, and it's a really confusing time and. -cation? To the origins of the company and the books that you've made now but going through the American boarding school in into university understand after that, then you've after Columbia believe you went to you've gone to work at a lot of big companies. And part of what you were doing. There is is actually looking at educating is that right? Yeah. At bit. I mean, I have a really multifaceted background from a career perspective. And I think that is something that's very interesting. I think that I'll just start with the end. I I love what I do more than anything I've ever done in my entire life. And so my mission in life has helped my kids and other kids figure out what they love because if you love it, you'll never work a day in your life. So how did I get to the point where I'm actually not really working because I love what I do so much in the same way an actor might love what they do. I think that always had these core skills of being able to write really, well, which landed me all kinds of opportunities and writing awards, and you know, waitlisted on Disney programs, and then I worked in advertise. Zing, and that creative kind of ecosystem was a really cool space to be and I left it because I had immigrant parents who wanted me to go to business school. And that was a good thing. Actually, it's part of the reason why entrepreneur today. So I went from being a creative to kind of being parachute into business school. I remember I had no idea. What a cash flow was is the first time ever heard those words, my professor said to me is anyone here another between a flash count a cash flow. And I was like I did not know the difference. I was about twenty eight years old, then I did really well in business school, and because I was fascinated by how industries work and how the world is changing. And how business is a huge agent of change in our lives. It's one of the primary change. And so I went from there to Goldman Sachs where I was offered a job as an analyst and analyst job really suited me because I was a great writer, and because I was very strategic and I spent almost a decade at various investment banks analyzing. Stories and I self selected tech an internet which at that time. It was the first wave this is back in the late nineties, and I rode that wave and really was part of the whole cycle of being a student of how the internet is changing the world does really fascinating to dig into their. I wonder then if along this right, if you quite conscious of perhaps the the dangers of technology before we come to today where the idea is that tech is going to be this. Great disruptor that's going to solve a lot of problems before you apply that to educate conscious of that in how it would affect the way. We learn the way we do business. The way we talked to other people. So I would be completely lying to you. If I told you that I thought that tech would it's to change the world in negative way. At the time in the way, that sometimes I think that tech has lost a bit of its moral fiber today because I was young and it was exciting. And I really. I thought that everything that was happening. In tech was amazing. I mean that was back in the day when Amazon was just selling a few books and people couldn't fathom. How would change this is before the iphone even and everyone was dissing the iphone and say, oh, yeah. Let's just a fad, and it's not gonna work. So I was much more in the kind of frame of mind of this is the coolest thing that's ever happened. And I was trying to dig into how would change the way in which we lived our lives interacted with each other, and basically generated more efficiency, and this is before the wave of social media. I think that social media actually is the wave of tech that has unleashed that and a obviously the most questions about the potential negative impacts of tech and life, but I'm protec- in every single possible way. But I do think that social media and a have really raised a lot of questions around tech and morality is very interesting, and I wanna ask you about how it. Relates to education because understand the origins of the brand and the company that you have now started at your kitchen table with your daughter, probably with some schoolwork is that right? Hey per only is that right? It wasn't a worry about she was on apps or an ipad all the time or they were learning through tack. It was just it was just pen and paper and sitting at the table. Yeah. I mean, I was never worried about that. And I don't worry about my kids being too much on tech today. Either Apso, ipads, because I think parents have to learn that their feel confident that they're in control and set boundaries in the household around that you never get it. One hundred percent, right. But there were things in life. And I started this company. It was more of a reaction to the education system than to technology. And the reason why we started paper I was because they were really good business model reasons for that was purely business model and also some education, but my daughter is a very talented child who is a good student in a very competitive school. So you know, she has a family with two parents and happy life. And so she doesn't really live in that part of the world where you. You know, as challenge just to get an education, and that's important part of the story. Because when the first insights, I had when I was helping her is that if it's hard for her how hard is it really for everyone else. And what have we done in this education system that were making it so difficult for even super bright children to learn that's affecting what's happened? And I think that what started with with my daughter was that, you know, it was high stakes exams, and it was the pressure to teach to the test and test required. A certain skill set at a certain time and a certain way. And so the beginning of this company was really trying to figure out. Okay. How do you deliver accelerated pace of learning how to write fluently in English and comprehend advanced text and a very rapid amount of time without hiring to actually. So let's look at how you saw this as a business model then as well. I've heard you describe yourself as a lover of words and vocabulary. So you the. Core. Perhaps a great way to better yourself and better your education. But when we're looking at what you can do to help in the education system. How do you see that as a business model our businesses unique because our values the research, Ron education, the business model everything is aligned and everything? First of all words are important this tons of research around this and words, unlock your potential knife. Whether it's reading self expression understanding yourself, connecting with others on the internet. I'm not even just talking about reading academic techs. Extremely important. There's a multi Cato research to show that they train your brain. Where it's train your brain in many ways. That's why kids should be reading books all the time. And from a business model perspective actually worth her. Big business scrabble worth with friends for awhile dictionaries were selling, you know, hundreds of millions of units and books still dominate a significant part of our purchase. And so I never doubted for a second that were. Words and paper, actually or physical products that are not on devices were good business model. In fact, when we started this business, one of the things, I was acutely aware of the fact that content in the tech landscape is devalued it's really hard to get people to pay for content. They're used to getting it for free, whereas they will still pay for a book, and there are many good reasons for that. So we actually started in paper because well one it's better for the age group. The age group is still heavily weighted for paper kids, still read books. Most people still prefer books as medium of choice over digital the digital reading experience isn't as good, and it's really really difficult to monetize. And so I thought why don't we start there, and you need less content. When you start and paper was really interesting in your Ted talk. I think your thesis was around the idea that content and non technology will will be key to education. Can you walk me through what you mean by this? This is my probably most valued insight. Content is power. Awful. It's how we understand the world around us. And you know, my thesis, Ted talk, and you know, it's really obvious. Actually, I don't even know if it is to be Ted talk or maybe it should be more important, Ted talk. I don't know which one it is. But is that if education is basically the transfer of knowledge from one generation to the next in order to better your life and people defined bettering your life is getting a job. Right. And so most of the world's education systems are driving you towards career readiness. Which is why governments are really worried about is there enough coating and schools because they're looking at the future and seeing coding, which is actually a false of it self because a lot of those coding jobs will be taken by robots, but that's another story. And so, but the point is is that if that's the case in we haven't changed the content in the education system for a century or decades than we have a problem because kids are going to school using textbooks. That were created in the nineteen fifties and sixties they're looking at images, and he's text. Books that can't even be defined as retro. I said that someone on my team you the day that retro is within the last fifteen to twenty years, according to dictionary that means two thousand and yet the images and a lot of the text books are books. Our kids are looking at are just handouts are snapshots from the nineteen seventies. And so this mismatch combined with the fact that what our kids are seeing on devices, so much richer and more powerful more exciting is a problem. And that's one of our missions is to really reframe the context of education, visually interesting. Can you tell me about how you go about engaging young minds than through illustrative books and through dictionaries what you sell now. Because I mean, as we mentioned before the probably more engaged or interested in the things that are on, ipads or computers or their phone. So that I think that's another thing. We're really proud of we've managed to get kids to read the dictionary cover to cover which is insane. And we get Facebook posts and emails all the time customer, the number one. Illustrated dictionary right now, an Amazon, which is really exciting. And actually were not a dictionary business. I just wanna be clear about that. But that was the first thing we put out there because we manage to create and curate a world of storytelling words, and to put it into one big compendium with, you know, thousands of illustrations, it's the largest one in the world. And so his love it. And they love it because they're Hollywood style images with amazing characters that we've created by the character designer behind Madagascar and hotel Transylvania and all these Hollywood hits. And there's a common language of illustration that kids relate to the humor is very contemporary. It's a little bit edgy and we define every single word through visual, which was challenge. Actually, even know how to define ambiguous words if I asked you how to define ambitious or presses. You wouldn't quite be. Sure laborious, but because we wrap every word into a little bit of a cartoon where able to define it, and then kids engage with that image. And they learn words that exceleron vocabulary that are well advanced beyond their years national literacy, trusted a study that we improve children's vocabulary by fifty percent that was within a six week period. So it's pretty powerful stuff. In terms of what we're gonna do going forward. We've got a big team Nov Hollywood artists, and they are really a finely tuned machine. They're just in sync with our mission. And so we are going to launch. A new imprint this year for ages two eight we'll be launching about ten bucks a year to basically create new context for children primarily ages two to ten to learn vocabulary. One of my idols is Richard scary. He has done these books called workbooks. They've sold a hundred million of them is written a hundred and fifty books really just about their called busy world. Busy town the greatest world book ever. And it's books about the world. And we are going to create word books about the world. That show children the world around them today. One of my favorite ones is about a little ostrich that has three D printer, and she prince clothes and shoes for herself and not something that we think for euros should be looking at. And then you learn red shoes and blue shoes, but within the context of an ostrich character that printed them getting an idea of sort of the modern world and the future at the same time while learning, you know, how better to express yourself and and unlock in these keys for for vote cab Yele is is the two to ten age range where you started out your focus. It isn't actually I started well with with my Levin year old daughter and the biggest challenges in the Tra start early. And so that's really where we want invest our time. It's where you want to get too young kids before it goes to intervention when you're at intervention, then you're fighting problems, but we still have a roadmap of products for the older kids, and we're going to also be launching and this is for forty eight year olds sort of a Minecraft vocabulary. So next mission. Our first digital project is actually bringing just like we brought Hollywood magic two books. We're gonna bring gaming magic to education we've hired some of the best game developers in the world who worked on really exciting projects like CSR, which is the most played race car game in the world, and we are creating a vocabulary world that is I think unparalleled that kids can navigate like they would massive multiplayer game. And learn words, and it's for little kids, and it's it's beautiful was the plano as to to have a mix of digital and print books because that's a really interesting mix of technology, and and physical books a great question. And it's actually the whole business model of Aleutian, which you asked about earlier was always to marry print and digital in an ecosystem that complete each other and complement each other. So this affects -cially. The the ten books this year that we're gonna launch half of them are related to the app or the game. And they come right out of the environments that we built in this world. The sounds like a fascinating future for the brand. But I just want to charge back a little bit and hear about how you actually got it started. We talked about the kitchen table and having this idea. But what what did it look like visually? Or did. You start writing it yourself. How did that look when I realized that my daughter was struggling to kind of right S story. Really? Well, being a good reader, and I consider myself, very good writer, the first thing I did is gonna Masan by every single kind of textbook workbook. I could find at one point my husband complained that I was spending way too much money on Amazon, and he's like what are you doing? And they were all rubbish. I would open the box rubbish rubbish rubbish at least return them. We didn't use any of them. And they collected as moms know this. You know, you buy all this stuff, and it doesn't help. And so then they turn to the two they turned out. Mothers. And it's just this kind of woeful experience. And I know a lot of people felt this way. And so I said, I'm just do this myself. So I to the English language on this stock of flash cards and a box and shoebox and there were thousand words on it. And I drew little sketches around it. And I showed how you would describe a monster at has bowl Jing is it doesn't just have, you know, Brown eyes or mean is raging is, and we would go through character and settings and talk about the building blocks of storytelling. And how you use words to bring stories to life in the car. We'd go through those flash cards in the morning and in the afternoon when I picked her up with pull out the flash cards mcnutt today. Please come on. We're just going to talk about one more time three talking about words all the time. And when she went to school, and I wasn't working at the time. And I've mostly worked my whole life. I used to sit with the dictionary and literally just go through and as a writer think about okay, how am I gonna put these words together as it turned out? I mean, she did brilliantly on these high stake exams that they're required to take. And so I was very popular at the school gates for the while and all the mothers, and the teachers are saying show me the words like this is so odd, and so it's one of those universal truths. When you realize that a lot of people, you know, struggle with how to help their kids do better in school. You don't know. And so I then went on a six month long journey where I called every university professor that was associated with literacy for cabbage vomit. I read a New York Times article at pick up the phone university professors happen to have a landline more often than not and they answer their phones usually about five minutes to nine right before class starts or before a class starts, and I would just engage them in conversation. Read the research, and I realized that it starts with vocabulary the more I dug into it, which is interesting because as a mother, nobody really told me this. Nobody told me all the things I could. Do my children were two three four five six all the way up till now to help them and that it was actually easy. And instead as UK shins this black box of we the government. No. And you know, you the consumer must listen, and it's a big believer in making things transparent for people everything we do we do with a lot of transparency, we have an in house researcher who summarizes every piece of research, and shares it with people, and you get Email campaigns around this. And so from the research, then I realized okay, there's a good research back bound for what I'm doing. And I do believe as an entrepreneur, you know, you can have an idea, but then you've got to really put some meat behind it. So the research was one piece for me, the second was the business model, right? And having been a digital person. I just new content digital where you know, like milk and an oil. And so I thought that's just something that I have to rethink. So we thought paper first, and then it turned out the research really supports burn sodas, the Mark ecosystem and having book. Around you and having them be more tactile. So okay. This is all starting to make sense. And then the research said that imagery and humor were going to engage children. I mean, it's all VS, but there's tons of research around it. And that character base learning was a way for children to fall in love with a mentor, effectively and learned from that mentor, which is a character. Which is why kids love story books, and I just started the line, and it suddenly made sense to me that we should illustrate the English language in turn this into products. Now, I'll tell you something interesting. This has been a very challenging ride is an entrepreneur in some ways. But the easiest piece of the puzzle here has been getting investors to support the vision. It's been friction-free. I've never experienced anything like this. So I know we're onto something and I've had situations in the past and startups where it was the truly trying to pull teeth to get investors to support you and getting customers to buy it. Has been fairly friction free. The challenges have come in other areas. Can you tell me about some of those challenges? I knew your leg to natural. But, but I think it's interesting because for me, it's intellectually just saying I I wonder about this a lot. It's like how can customers like your products and investors like everything so much and yet it's still never easy to run a business start-ups are not for the faint of heart. And that's why it's really important to love what you do because that passion will carry you through all of those rocky patches, whether they're about money or other things and for us. It's been about hiring the right people at the right time with the right skill set. And the right mindset to work collaboratively, so artists techies marketing people a lot of creative energy and a lot of interdisciplinary. You know, skill sets and managing that and dentist on. You know, the right talent has been a challenge. And I think that was kind of our twenty eighteen was really learning. How to do that and one of my favorite books, and I keep reading it. Because every time I read it. I learned something new creativity Inc. Which is by ad Cosmo's. One of the founders of Pixar, and it is precisely about that challenge. And how do you create an organization where creativity is the driving force and it thrives? But yet it still fits within the context of business. We've looted to in the start of this interview about finding what you love to do in in that being a driving force as a business leader as as a CEO as a founder does that journey. Look as you envisioned. I think that everything I thought I have revised in my life with one exception. And that one exception is to always put your heart into something and be learning and to learn that opportunity is always trying to take the best out of every experience and never accept no answer. My team has knows how I am too. The word. No, never not possible. It's one of those things put me into a tizzy. And I think that's what you need is an entrepreneur. I think that how I got there. You know, I started out as a writer now a writer again. But in between though at twenty years of zigzags is a story about just always being curious and always wanting to really make great stuff. Even when I was in finance. I was always trying to be really good at what I did. What is your day today? Look like, what's in your diary right now. What are you looking forward to my day to day like, well, it's pretty insane. I mean, I get up pretty early at five AM, and I start working because we've got artists in California and investors in China, and so always going through emails, and when I'm really clever, I try and work out very early. But I'm not always really clever. I've got two little kids. So I take them to school. It's not that little anymore. So she actually goes on her own to school and my day starts at nine in my office in X. Market, and it's a beautiful office with high ceilings and brick walls and looks like very much like a kind of New York loss style. What you want your creative office, Greg? It didn't always look like that we started in a little shoebox. And then we kept increasing the size of the shoebox. And it's a pretty intense day. I don't take a break all day literally all day and go from meeting to meeting to meeting to meeting, they're all really fun meetings. We do have a lot of laughs a lot of debates a lot of arguments always about creativity and always is a child gonna like this. And what does it mean? And as the market and understand it. And how do we make sure they understand it? And then is there a good business case around it, and I pretty much leave every day at six o'clock on the button. So I can get home and have dinner with my kids almost every night. I don't travel very much, but I'm starting to. And then I go back to work after the kids are in bed. And that's when I do a lot of my thinking or writing or planning. Or are there conference calls? You know, so many people worry now about getting ahead, and we're so bogged down with especially with technology now in and just this concept of bombardment from work from our personal lives. But what's your idea of balance and sort of getting ahead and finding success if they're really good question. And you know, you're asking are working mom, but I I just don't think that there is a such thing as balance at all. And I think that if you chase balance you'll never achieve it, and you'll just be frustrated. It's innovation. I really believe that if you try and figure out what makes you happy, and what you're passionate about you won't feel like you're working, and you will have a chief balance because you're just engaging in life. They'll Chevron actually who came out of copyright this year. It's amazing that you could create these great works and come out of copyright has a whole section in his book the profit about balance and work. And this is exactly what he says. You know, you worked understand yourself. So. So find something you really love because you'll just be understanding yourself. It's all the time. We have four on today's show. Thank you very much to Sofia financial for coming in to share the story of MRs wordsmith. Thank you as well to David Stevens and Alex poor Felix for putting the show together. And to our researcher Marianna LeGras STA, I'm Daniel beach. Thank you so much for listening and goodbye. Teaches spec- private Bank. We know your journey as an entrepreneur will be as unique as the business you run from growing your company to helping shape longer term goals. Unrivaled team of experts is hey to support you and your family every step of the way HSBC private Bank. Supporting entrepreneurial spirit.

founder and CEO Amazon writer Ted HSBC private Bank UK analyst American boarding school Hollywood HSBC China Private Bank professor researcher Middle East American school US Cambridge University Daniel Bauge
MTTA 115: Paul Levine

Meet the Thriller Author: Interviews with Writers of Mystery, Thriller, and Suspense Books

34:58 min | 2 months ago

MTTA 115: Paul Levine

"You are listening to meet the third or author the PODCAST right interview writers of mysteries thrillers and Suspense Books. I am host Alan Peterson, and this is episode number one, hundred and fifteen on this episode I'm interviewing. Number One bestselling author Paul Levine a former trial lawyer who is the author of twenty two novels. His latest book cheaters game is illegal thriller based on the Real Life College admission scandal that has dragged up some pretty famous actors including Felicia Huffman and Lori Loughlin on Becky from full House storm instead to talk about Paul about his books about the college admissions, scandals and a lot more. So stay tuned for that coming up here in a moment I wanted to share with you though again, it's kind of a surreal week again here in. Northern California with these wildfires the measure before my wife I are staying at a wine country home in the Napa Valley. We were awake at by call at four am on Sunday to Plano that there was a fast moving fire approaching down the ridge of the mountain hillside and we had to get out right now. So we grabbed three dogs little else and just ran outside. We could see the flames on the hillside right worry rat and even scarier than that. We could hear the fire crackling though we dogs the car and got. Out of Dodge we've made it out safely and headed back to our place here in San Francisco. It's been nothing on television to watch the area that we've been living in since June ablaze but there's good news. It appears that the House has survived. We'll see you will know more about that here in the next few days, we're still under evacuation orders and I'm a computer amish podcasting gear. All that stuff is still up there. So I'm recording this intro on iphone. So apologies if the audio is par and editing this podcastone. And Pewter in computers up in wine country still and wanted to do this because it's a good distraction. Put this up podcast together. Big Shoutout to the amazing first responders out there as we were driving away from the fire, the brave men and women of the fire police departments were rushing towards it we write and read a lot about W. we're back heroes. These first responders are the real deal. So just appreciation for those brave people and also an apology on my side of the audio for this interview, it appears that I. Pointed the selected the wrong channel to record for my side. So it sounds like I'm in a tunnel just doesn't sound very good and can't really clean that up but luckily, a Paul side is really good and that's the most important part anyway So my apologies but. Sometimes we have technical issues. But look like I said Paul site is good. So we go. Hi everybody this episode of the Podcast I'm talking with Paul Levine, a former trial lawyer author of twenty two novels including the Salomon versus Lori and lassiter legal thrillers. His latest book is Cheetahs Game, which is a legal thriller sticks deep into the Real Life College admissions candle the morning Bob how you doing today? Hey, good morning Allen. Great and it's nice to talk to you from here in. Santa, Barbara you up in Napa. Yeah that's Too Far. Couple a couple of On the California coast. So can you talk? Be Familiar. With your work you tell us a little bit about yourself. Yes. As as you suggested, I am a recovering lawyer actually practice seventeen years law and Miami most of it with a really big boring law firm where I did Large. Complex civilization, which is sort of a Code for Really Boring Civil, litigation and I. I think as therapy when I was getting close to forty or I was forty instead of getting therapy. I. Sat down and I wrote to speak for the dead which was the first James Lassiter book creating a trial lawyer who unlike me was not down by convention or the ethical rules and did whatever the heck he wanted in. That was published in Nineteen Ninety cheaters game. The New Book Is Two Thousand Twenty obviously. So there's a thirty year. And Fourteen novels in that particular series in Jake. Guide me out of the courtroom when I put him fictional him into the courtroom. So thirty year history of the of the series that was pretty cool. The what he thinks has agreed a staying power for years judging from the reaction. I. Get from readers emails and when I do a public appearances. Can All remember now during public appearances were, we'll have to tell our children. This is how we used to do it. We used to go around the country and do books. Zoom. Zoom. I believe it's because starting with the first book his. Call it cynicism almost hate to use that word because they had such a negative connotation. Skepticism is probably better about the justice system in always looking for justice or as he says into speaker the demo always looking for the good guys and not finding them, and it's a quest that I think is imbued in the human condition that we want to see just as many we want to see the innocent protected. We WanNa see the guilty punished and He's kind of an arm of that and book after book Of course, it's not always black and white. I? mean. It's not always a person walk into a bank and shoots a bank teller there. There are gray areas and I'd like exploring the grey areas particularly in the newest book cheaters game, which is based on the college admission scandal the it's all gray and I do believe this appeals to people. Really be able to do that too late. We'll look into like why people do what they're doing. You're saying just they're bad and that's why didn't they did why in in most. Good. Books. Shit. In the crime fiction John Thriller Genre or mystery. Generally speak. This probably wouldn't apply if you're doing a serial killer book, who is a psychopath? but generally speaking in in the crime fiction genre. With a little bit more sophisticated villains. They don't think they're villains they think okay. I'm doing this because I can do this. I'm doing this because the banks are corrupt or this company I'm calling from forbade have rationalizations they have reasons and Once in a while we we are even taken to rooting for villains and and we know in popular culture whether it's butch cassidy Sunday it's kid or even. By the in Clyde or those movies in Las, Vegas when they're knocking the Ocean's eleven movies They make. The good writers can make you root for the people who otherwise would be villain. So it's Wonderful to in in crime fiction and for me like most people with the whole college. Emissions scandal came out I was fascinated because. And becky. Famous and rich people of. When you when you saw that right away that he started thinking that Sibeko Jack Lassiter book idea. The moment that the scandal broke, which was march of last year two, thousand nineteen and they perp walked all of these parents and coaches into court For their arraignments and the US attorney in Boston was handling it I was just founded and this is sort of naive I am in just for your listeners who may not be following the scandal as closely you and I have this was a scandal masterminded by a guy in La. We can use his name. He's pleaded guilty rick singer. Who? bribed. Coaches at some of our elite universities bribed proctors at sat act. Sites. Hired in an impostor. Really Smart Guy to take other people's sat exams to take kids sat exams. He was no longer a kid. He was a Harvard graduate and an sat tutor among other things and he was able to get. Very accomplished very wealthy, very smart parents. To not question the legality or the veracity of what they were doing when they were. Hey. In many cases, enormous hundreds of thousands or even more than a million dollars to get their child into USC SOUTHERN CAL instead of having to go to smu southern methodist when I read that. Allen. My first thought was USC that hard to get into. That would be somebody from UCLA would say. Yale was involved wait for Stanford USC a whole. Bunch. Georgetown a bunch of really really good universities in he was able to corrupt the people who work there some people who work there. But to me the most astonishing thing, this lead need water right about was the parents what's going through a father's mind when he is caught on tape saying to Singer or one of his people something to the effect and I'm paraphrasing. Little Johnny isn't the brightest ball in the chandelier. In what is it saying to your child? Even you don't say that out. Loud. If you're bribing people to get your child into college. Well, I think what it saying is I don't think you're good enough. I don't have faith in you. So I'm going to commit a crime arguably, a crime people are pleading guilty. So I guess it is we can talk about that a bit but I'm certainly doing something in moral. To get you into a place of learning you learn among other things. philosophy rally. There's something wrong here. So. Yeah. I thought. How in the world am I going to get jake lassiter into that world in the way to do it because Jake has raised his nephew from the time McCabe was about ten sort of survivor really really smart but socially awkward and all of that and I made him the impostor. Who took other people's sat exams. And it when he's doing not even carrying about the morality of it also then creating this family dynamic of Jake Lassiter's. How have I failed? How have I failed to instill in my nephew who I've raised as my son, these standards of time that that he's taking large sums of money to impersonate highschool students and take your sat exams what It's a, it's a body blow to him. So he has to deal with that, and then he has to try to keep his kid out of federal prison which is you know brings up the classics lawyers, Dilemma You have to vigorously defend your client. enforced push the prosecution to prove its case. Even a obviously even when you know the client is technically technically guilty. So obviously I had a lot of fun and did you young touch? Of. Brain, injuries, we see in football I noticed that that's something that you also address in your book which I thought was fascinating because it's getting so much press the last few years the last three books Jake Lassiter has had ct symptoms and for your listeners who might not know chronic traumatic in satellite the is the Always all. Brain disease that comes from repetition repetitive head injuries usually concussions, but you don't even need concussions can be a lot of. Getting your head slapped in practice playing football. Now worry not just about former NFL players and lassiter's a former NFL player. We're worried about high school player that girls playing soccer it. It twelve years old doing a lot of heathers. I'm exploring both the medical advances which are not great and what it does to a to a person who's always been vigorous physically and pretty sharp mentally when you are starting to. Lose. Those faculties and Jack Lassiter's a lawyer year for her lawyer. How much of him is in Jack? Jack Lassiter physically tougher. A. I think in the In the very first book he he says in Interior mind logging Houston the core because there I stood two hundred, thirty pounds of X. LINEBACKER EX public defender? X A lot of things leaning against the fated Walnut Rail of the witness stand home to a million sweaty palm's it out. His his way of expressing himself, his views of the world in what he calls the so-called justices are mine. But because he is fictional I can I can create a guy who will punch you out. If if you do something that he's a little bit happy with. How much you you take from all these. Real things going on in other than the real world Hamas research do you put into your novels before you actually start to wait them? Well. The. Medical Parts WE CT.. required a lot of. Research and updating in the books because new things are happening and unfortunately. New People are dying. You know when I created lasted in the book that was published in Nineteen Ninety. There's an awful symmetry that's coming here. My model. The person in my head was Nick Bona. County. who had been the dolphins Middle Linebacker the Miami Dolphins Middle Linebacker and who had gone to law school and was a practicing lawyer. In Miami before he went into business became quite a successful business executive and then of course suffered. Call it. Two tragedies his son Mark was paralyzed became a quadriplegic making a tackle a college football game and nick just die a few months ago of CTE. And how? HOW BIZARRE IS THAT But he was somebody. So, immensely popular. Much more side didn't WanNa make lassiter at gigantic hero because I. kind of thought it. It's more interesting of your character wasn't the greatest football player around, but you know it was. What we used to call a hamburger. I in fact he made. Fun of Connie was an all pro very undersized linebacker jake lassiter was the captain of the of the special teams well. You know everybody people who don't know the special teams are often called the suicide squads football kickoff and the PUN teams. He could make a a tremendous hit. which also is not good. For your head but in terms of Being a star. No back. He wants said Most of the time I was sitting so far down shoe coach Shula's bench my but was in Hialeah. So. You know he was not. He was not. Connie but Bonin Connie's. Background helped Schule in an in inspire his character in cheaters game. The most recent book actually went back to it when it was in Galleys as naked just died and I wanted to have a reaction to it and. Well, he cries among other things And of course, the fictional character lassiter. is seeing his own future. In in the death of his friend, I made them friends. Why not? Based on them So there is some emotional content there. And that's the thing with the also if I believe. You can't be diagnosed for sure with it until after you're dead right that topsy or. Exactly The case. So that. Really. Until and unless they. Send your brain tissue up to Lab At university or a few others around you can't one hundred percent say when Jake learns this and he's being treated in in the books by Dr. Melissa Golden Arrow Pathologists you know who wants to examine him and you do MRI's and you do cognitive test you to other things. That she says, we can only positively diagnose an autopsy because that's where I draw the line. That's you know we're not doing that today and so. Yeah they are working on things that might be able to diagnose. So yeah that's really has changed. Like, even though you watch football and you see those hits now it's like a really kind of changes. The never used to think I think about this. You know five ten years ago now game. Well and I think. A decade ago when you watch NFL highlights or even the NFL would gather those grit sort of greatest hits A. Pop singers, greatest hits am NFL greatest hits, and you would have these guys getting close lined or You know getting hit from the blindside and their laying sly out from under them and go over backwards in the helmet hits the turf and bounces off the turf, but they don't show those anymore they still have. even though there are some rule changes which are intended to protect the players particularly targeting the head biped got some of us are old enough to remember the the hit. You can only see it in black and white, but it's on you to chuck bed Bednarik the Middle Linebacker the Philadelphia Eagles on. Per. The absolutely legal hit it's Frank Gifford. kind of across the chest high on the chest in Gifford goes over backwards and his helmet. Balances off the frozen turf of Yankee Stadium in one, thousand, nine, hundred sixties. When when Gifford died not that long ago it was said that he had cat obviously not from that one hit but. He played for however many years he play. Research before the interviews you also wrote for Television Series Evert novels you vote for Jag you cook created as the Supreme Court drama first Monday with star James Garner was one of my favorites Jomon Tanga. So what's the differences between those two worlds right in your novels writing for a Hollywood? Well. The main difference is that in writing novels, of course, you're alone you're so low, you're locked in a room. For my you know talk to people except for research, but it it it is a true loan procedure. In on a television show in a particularly in the classic network shows and I worked on to network shows, I didn't have a long. Fabulous career I didn't go to Hollywood to work in television until I was fifty, which is seem sort of ridiculous but I had an offer and I took it Job. I didn't apply for but that's fine on Jag on CBS. You know you have a writer's room you have say eight writers and you break stories together on that show a little less than on some shows but you have to plot out the season. If you're doing in those days twenty four episodes, you kind of need to know where your characters are in the beginning and in the end, everybody has to know what everybody else is doing is somebody's working on episode three and you're working on episode five you have to know what happened in three so they call it Colegio. and. When you have been working as I had a loan for so many years writing novels there. It's kind of fun to sit through with other people and tossed ideas back and forth. in comedy and I've never been in comedy writers room by. Friends who are comedy writers it's even more. So you know the past jokes around each each guy tries to top the other with the with the punchline at the end of the day if you were to ask which to your for probably a in as. Maybe my personality I kind of like. Being alone, I kind of like the dark room, the glowing monitor, the keyboard start with five hundred blank sheets of paper and it all has to come out of my head. That fits better now to the whole. Thing we're going through now you have to a keep your social distance and L. S.. So we been do that for years already see it seems like. Every day that we are in this sort of semi lockdown it it seems longer and longer I don't know how to explain it. So maybe at the end of this, I'll be so starved for for company that I'll want to be in large crowds I don't know. and. So when you your your books, you you mentioned the. Works of plotting going you outline your books or do you just kinda right from the seat of your pants? I'm an outline in I have friends who do it both ways I I really really need to know. Every move let's say the first act. The point at which are protagonist goal has defined for him. We sort of know what the obstacles are going to be in to me. It's really important that that's I act which can roughly be a third of the book and can be sure to ask that I really know that. And I will sometimes start writing then and when I get to that point. The Hero's quest is defined. The opposition the obstacles seem to be a parent of maybe twist. Then I. Go on and I? Outline say the next. Third or Yeah. Say the next third of the. Not. That's not as highly organized and some people are who have the whole thing outlined, and then they could just you know race through it and it's and it's not the way others who just start writing elmore Leonard, who I greatly admire in new a bit back in the day in Florida a more Leonard was once asked I was on a panel with Do you outline goes? If I knew what the ending was. Why would I write the damn thing? But you know our brains work. They're friendly. And If I if I get to a point, I need that long these next ten chapters I'll find I'll I'll take start taking little side Hanjin's, and I'm really big on Pace I. think that readers like fast paced story. And I also think if you look in our genre. Allen. If you look at thrillers and Crime Fiction for the fifties and the sixties. And look at them today. There is something to be said. For rating more economically more spiritually because I think for better or worse, our attention spans are less. And whether you. To blame the internet or Youtuber Tick Tock Or. Whatever it is. I don't know if. A Nice strictly about the length of the novel itself although there is that too. I. Don't think you see many thousand novels anymore to talk about books. It looked like doorstop. Prop your door open with that for me being organized is the easiest way. As the first books Maddow was a big James Michener fans. Those are the first books I tackled on I remember like crazy. He he just gone for like five hundred pages before. Yes. Just getting to the story. Right Michener I don't know I. Don't know if Michener created that. His own. Deep dive into a place but whether it was Hawaii or whichever ones. He employed a full time researcher at least one. And he was not shy about shoveling the book I don't mean that in Georgia. Way. If if I'm ED pejoratively I would've said dump trucking his research into the book as opposed to using for background. So. If. I. Remember Hawaii at all it. It doesn't start with the missionaries coming to Hawaii in the eighteen hundreds it. Start with the Polynesians, paddling their canoes from other islands and arriving in Hawaii whatever years that would have been few hundred years before that. He started I believe. whose longtime ago. Read. This with the volcanoes under the ocean forming the islands. And then a bird flying from another island and pooping on this rock. And then a twig grows out of the rock you know and five years. Later the rocks are bigger. You've got palm trees there something like that. It five, hundred years probably five thousand years later, it'd be very interesting and he was an immensely talented person with a really interesting personal story because he grew up in an orphanage but it would be interesting to me. Today is anybody writing in that style today and probably when we're done with Inter y'all think of three people can't right now. So I'm going to stick with my original position that don't rate a thousand page book today. And he did it was a typewriter which is blows my mind. He did it at a typewriter I actually I met Michener and a couple of for the Cajun's when he came to Miami to write the book about the Carribean and and I I was friend I wasn't but I knew a wee bit and he told me that when he went to a new place, he didn't need a desk, but he asks for. I can't remember if this was in my ear another place, he took a door. Improper. The door up on some cinder blocks this is a guy who was really wealthy hope. He could have the custom, make him several death, and that's what he is. He also said he had a photographic memory which I, I believe He was incredibly. SMART. and. was willing to spend several years each book just doing the research. and. Some. Of the thrillers and mysteries as a reader before you started to write your own books I I was a fan of John. D. McDonald the Great Florida writer who wrote the Travis McGee series and Influence so many Florida writers. Not, just Florida writers influenced Stephen King influencing in the influenced Lee Child Influence Carl. Hyacinth. It is hyacinth. whose first novel is I so low level tourist season. Nineteen ninety seven I believe that influenced me greatly at have at that moment in time and I believe. If we look up the copyright dates highest in the nineteen ninety seven. I believe John Grisham. The firm was the same year or we're talking about really close in time. in also Scott throws presumed innocent. We're Late. Night, late nineties. And the three of those books, hyacinths humor and Florida's setting. The wonderfully taught mystery of presumed innocent Scott Thurow's. Mystery set a criminal murder trial in John Grisham, the firm sort of corruption of the legal process I think those three books coalesced in me when I sat down to write to speak for the dead and create the lassiter carry. You actually won the John D. McDonald fishing award. So you think. Influence. And to my great. Pleasure in some pride the first winner of the award was Elmore, Leonard and the second winner word was me and I. Well, I am in high cotton. Now at the battle, don't let it. You know I like I like that. That's that's great territory to be. So, what are you working on? Now? What's next? For Jack Lassiter Jake Lassiter we'll see you next. Creek, project. Well I'm fooling around with a couple of ideas. in Cte is gonNA play a prominent role in in the next one but I haven't started writing it yet. Before. Let you go for the readers the best place to find you. Look at your website, Paul Wien Dot. the best place for them to find you. That's the That's where I hang out all Bachelor Levin, Dot, com and They're synopses of all the books and. All kinds of things that are shameless self-promotion. Big Job or isn't It is a big part of the job, but that is one thing that it does get us away from the computer and dealing with the other people. Yes. This podcast to because. People. Black. Also cheaters game it's out now. So listeners the go check that out and it's been a lot of fun talking with you. Thank you very much. Great Fun for me. We'll do it again sometime we'll see we'll sure will thank you for being on the podcast. Thanks for listening to meet the third or author podcast. Be Sure to visit through authors dot COM to join the conversation access to show notes and discover great thrilling read. If he'd rather podcast I'd love for you to subscribe Ray and give review. To it wherever it is that you're listening to this podcast. I to apple podcast Google podcast stitcher tune in spotify. However, it is that you're listening to this right now I would appreciate it and please check out my own thriller novels over at my website at Alan Peterson Dot Com. Style.

Jack Lassiter jake lassiter football NFL Allen Miami lassiter James Michener elmore Leonard Hawaii James Lassiter Florida Paul Levine Paul Bonin Connie Becky Alan Peterson Hollywood Real Life College California
GFM Spotlight Interview Gin Love Thompson

GFM Podcast Network

45:06 min | 1 year ago

GFM Spotlight Interview Gin Love Thompson

"Grown, folks, music dot com, where we just want to say Hello. And what's up and what's happened to all the wonderful grown folks out there? You have your love man on the line. This is our GFCM spotlight series are spotlight interview series. And you know, this is what I deem, just very, very special on a number on numerous levels special person that we have special project, and we're just gonna, we're gonna talk about many things in the time that we have today, but we are very, very, very happy to have with us. None other than Jen love Thompson, and we're going to be talking about all the latest and greatest creation, sunrises at midnight, so Jin. Thank you so much for joining us here. It GM we appreciate. It. It is an absolute pleasure to be here with you all say thank, you know, so no, no. This is just this is great for us moving into new territory. So tell us. Away. I'm actually I'm actually returning home, but it appears to be territory. So, so tell us a little bit of, you know, maybe the wow. No. If you have a elevator pitch or just the, you know, the chew in D of sunrises at midnight, a no that I mean, I've read it, so it's cheating, but it is just a fantastic collection, very burst. Very personal writing poetry and gives a look a little insight into, you know, maybe just. Your broad. You know, you're you're, you know, looking down from outer space kind of broad thoughts about the project. And then you know as we go along with certainly get into the into the details. But yeah. So as, as you were talking in your thing, a broader stage, something in the mothership, and I'm hearing 'cause Nick slap in. And in the background of my mind, you know, you know, I have that very strong musical ontai, and much of the poetry is very lyrical and. To, to look at them out. I'm listening to you in a wonderful question. And I really to be honest with you do not have an elevator answer. But I'm gonna try to give you one. It's it's a reaper and for me, it's really is coming home, because I've been writing my entire life, and I remember writing my first poem as trial before any would opponent was, and I actually had stories and land mine before I knew how to write them out, and I remember my first grade teacher who is so wonderful. It me. Let me stay in during recess. Because when you're learning the alphabet and MRs ASU, Mr. b button thing, I was succeeded to be able to learn to right. Because I was being able to get the thoughts but my mind on paper. So I remember the first poem, that I wrote was actually to my mother on an Atkin with a it blew preschool, pencil. And so this is really a coming home for me after being, you know, Dr Jin, Dr Ginny, love, Thompson, you know, for for all of these years, and having the professional success that I've had should be able to come. And now way this offering before everyone and for myself of my poetry, and of the creative, which is the essence of who I truly am above. Of all, things I would say that I am a poet at Har in mystic. So the book itself epilogue is the radiance of them lightens are off an earth. A Mitch bizarre cast of nights sunrises at midnight. So there's a lot of very raw. Emotional. Experiences in the first book because I have a catalog of anywhere from, I'm not sure exactly finding things, but I know have over six hundred Poland's because I've been writing my whole life. And when I down to this book, I you know, it was time to chat with story with the poems that had and in telling that story, you know, some of these poems are on the tag for very long time. And some of them are new, on the newer side. Some are new. He was brand new. So, yeah, I really it's really, it's really difficult to give an elevator answer because the scope of it has been so long enforced coming. It's like it's, it's my heart. It's my heart is what is my heart tran- ride for what it is. Well, I mean, yeah, it, you know, heart and uses, you know as listened to you taking about life, you know, life's work and just, you know, back to a word voluminous, you know, the fact that, you know, you've been writing for such, you know, such a long time that, you know, it is you, it's part of you, and, you know, to be able to put together this collection, whereby you know, you can pull from some stuff in the vault. But then, you know the create like water. Oh. Yeah. And then the, you know, the creativity is on. So the turn the water on you have new, you know, new life to bring one of the things that I'd really like in, in, in wanted to ask you about an and understanding sunrises at midnight is that I've heard you explain a little bit about the fact that the, but that the, you know, the, the volume takes us on an extraordinary journey from light to darkness and back, and I'm really into, you know, just that whole, you know what that does, you know, the symbolism of, of light and darkness. And then the, the ability to get back to the light. What? Is, is the book something that as you read, you know, from from cover to cover the type of thing where you where the reader will understand that, you know, I was here on page one, and then by by the time at one twenty eight the you know, they'll be able to kind of recognize the signs that, that they've been, you know, a couple of different places kind of. I mean and kinda like it was planned that way. If that was really my attention as a psychotherapist. He want when you when some comes in for therapy, you all, too often we have there may be as well versed in this is the shit or could be and what that is you want to you don't want just take. You don't just plunge people into the darkness. You wanna give them tools, basically, what we would call them in therapeutic atmosphere, when it give them tools and ordered that, you know, bring lights, protect themselves that kind of thing, the spirit to Bill the spirit up before you go into those places in. So with the book, I truly did start off purposely, you know in the light because I wanted to give that reinforcement that even though we're going to go on some dark places. Some that if we're wrong if we all encounter can make together, and I want to be very vulnerable in. That was challenging. In little an and another section that's called, you know, inner broken the NY with a narcissist for numbers that on my life at which is I, I had include because here I am in professional with a PHD, and I am a woman, and I am human, and I am a spirit. And I still had this experience with this person that I allowed in my life. And so to me, that's part of the vulnerability that I that I people to be aware of that. No one is immune from these instances. And then we go into a theorizing and taking our power back because ruby me, and I say this in the homeless way, I know possible the book is a journey of, of, of what life is because the ends at the ending. You know, there's songs song of Venus, which, you know, and there is some very sensual poetry. That's another aspect of our life. And then it ends with sacred, the prayer which is one poem called child of God. And I you know, I left off with that because for me that was the closing offering to that was the closing offerings to sa- bring us back to ourselves and bring us back to that life. So I very much hope that's how people experience it was purpose together in a way that. Ember one moans importantly, being true to each work, because each individual poem is it's. And. Was of a journey as actual writing poetry itself through the years Stutz, while as beautiful and speaking of parts of as you alluded to the book, being divided into parts. There's a special part, part, part five. I believe that is. Yeah, that is dedicated to special a person who's, you know, no longer with us. And the entire volume is actually dedicated to prince correct? And it was you know, I don't want to read too deep. But the fact that the part five that is dedicated to him, the fact that it contained seven poems is intentional or. It was absolutely absolutely. The intentional this poetry book, would not exist. Run after prints in. I know you know, the story, you know, we can talk about parts of it in his interview, a mess to how that came to be. But this book is not about friends. I had several publicist funds that were not happy that I was not using his name in the sa-, quote, unquote, marketing of the look, that's just not something that's gonna happen. This was about, but the poetry book is dedicated to prince, because it wouldn't exist. It was not for him. And his encouragement years ago, years ago, this is like in two thousand four two thousand five when he first encountered my poetry, and, you know, I got the, you know, are you going to do something with this, you know, quote unquote in what are you going to do something with this poetry, which had never? Entered my mind until that time, and it still all of these years for it's actually happen. But the poems that are in the book are my. Arctic process of reading and, you know my love and the pain that came in the aftermath of his of his leaving. You know they're at several points to choose from. I did she seven purposely I had a set of criteria and choosing what would go in what would be cut and at the top of that criteria list was protecting his privacy. So these, these poems about me there about Mike's. Except for one what you which would be cop hop. My flowers is really I say that at said it, you know, since written that poem wrote me, I didn't write it. And I think any writer would understand what that feels like. Now I added to its and I you know, as time when on, but the poem was actually written caught my flowers on when readers Rita. It was actually written the month after France. So it was it was written in may of twenty sixteen. So it's been around for very long time. And I've, I've gone back and forth, as you know, with what to do with it or to put it out or not in it was given birth in sunrise, that midnight. So. Another another were actually to other to others, but I was just thinking in the line of, of, of influences. And, you know, musicianship in poetry, there's another person that you that you that drew from the well of inspiration from in this collection as well. And that would be none other than to pop sh- occur, who celebrated a birthday here recently, which you. Yeah. Yeah. To, to me about all is mo-. I he's above all, he's, he's a prophet. He's an activist and the poetic hard. And we have to remember he was twenty five when he was taken from us. And if you if I think we have been lenses, the lens of that, when we think about to pock I mean, he was still by, by many means a what you know, at our what we call trial, and he was such. He was sick just soldier. And just, you know, the cause and I believe, if he were alive today that he would be one of the main say, revolutionary's leaders, in, you know, for the community and, yeah, the poem, that's called the rose actually had a friend. I have a dear friend, she's an actress and in. Artist of name, SMARI grand. She and Bonnie were the ones who cut the track, the rose that grew from concrete, which is a title track for the CD that was done after his after his passing. That is a reciting his poetry and Somaria did the forward for the book and Nikki funny, and I have a connection as well. I was able to spend two days of her several years ago, in that was just a phenomenal experience for me because she is naked Chiel, Honey. You know, and I've met a lot of people in my life, that people would be very impressed with, and, you know, very famous people celebrities, some we call cons. I've never been all Strecker. I've never been the fan girl type of personality. But I'll tell you when I met PG. Oh, vanni. My daughter was with new and I, I. At our we were at a bookstore where she was doing reading and my filter tears. Nikki nikki. And she's just he is so down to earth and spoke grounded and just an amazing person. And my eyes are full of tears, you know. And I'm just about to end he's like, and she's going on about, you know, the airport security in this that and you know, but she had written of home as well as being that she had written the poem about sue pot and yeah, it just it just flowed. It was just natural. Initially, I wasn't going to include it in sunrise at midnight, but I put in home about my brother and then about my cousin who was like a brother to me in, in many ways. And he was my childhood friend, and it just seemed to fit the poem, the rose because of the timing it was the book was released on June, eleventh, and that was on purpose to because that was, you know, right after prince's birthday on June seventh. And right before to FOX birthday, Yoon sixteenth, so the time the timing, the timing of the release of this book is. Really? Based on those two while. While let's something else. Yeah. Yeah. Jimmy. Yes. And one of my favorites actually makes I guess, the cut as it were, as someone who is getting dedication in the book. And that is fly with me, which inspired by what when your colleagues is that, right? Actually. No Clarisa in cola. SD is PHD is the author of women. I'm sorry, women who run with wolves and many many spoken word. She's she used have to Google and find out who she is she's she's who hope to be when I grow up, I always say. But she's actually a psych she's actually 'Second of this, and a folklore phenomenon as artists, and, yes, she's, she's a remarkable, I was actually listening to. She was talking about the nature of the Abdal, and how it's basically just the gangster of the animal king, where our will just fly out in the night with you like that. It will just go to is not scared is not looking around. It's just go. It will go straight into the darkness with you, and I put down what I was listening to and this just flowed at me. And so she inspected it. And the metaphysical way in which I write is, you know, I remember was around ten years old, and I heard Stevie nicks in really unsure at her before, then, but the first time that I remember. Member saying her, I was listening to, and the way that. She will. And that metaphysical way of being of sharing a flowing. It's just it just went into my soul. And I was just a connected with a very, very deeply nice. That is how, you know. That's how I right? That's how I wanna right? And it was an validation that it's okay to because, you know, I was, you know, a shale that was, you know, grew up in a small town midwestern, small town, factory pays, you know, viable, you know, Baptist church that holding and I didn't fit any of that. I didn't fit into any of that molding so to hear cenex. I made that connection, you know, long long ago actually, the phone Sarah, is my I've, I've said for years, it's my life Moto. It's my mantra, Sarah. So I had to dedicate it to Stevie nicks because. Of that. But it was inspired by Clarissa. Concur estee. So it's very special to me. I think that, that's just to be mired to, you know, present this work to the world is personal work, but then to to, you know, kiosks in Poussin onto, you know, some of where inspiration comes from and. Didn't show right? At what let me ask. You question very quickly. What, what about fly with me was what spoke to you? You know. That's a great question. I think it's the invitation do know that you just. The whole notion, that's at the core of with the with me, especially with someone like myself who battled fear of certain things. So. So, you know, fear of heights. Though. I have I have it here in his at, you know, as a form that I would like to share. For mission. Okay. This is fly with me from sunrise at midnight, this review, does it shit to make you feel. All right. Is a fly with us. The darkness of you solitary night. Does it purge? You urge you crave. You Ammiel ever toward the light, can it's for verse you, the distance, even without site can fade, the pain as it leads, you wayward fields as the wise old Al at midnight. Fill me. See me fly with me in the night beneath the moon's, amber glow converging inside of me gravity. Let's so as surrendered to this flow. Will you overcome your fright? Why with me into the night? And then it goes on there's quite a bit more, but that's part of it. So, yeah, I was in very special piece. I'm glad that touched you much better. I guess that's something that comes with age. But yeah, just that reassurance that, that you have somebody on the on the journey somebody who's willing to extend that hand. Into the night flying with you into those nights. Because the all have them we all have. So I want to not a shift jeers to, to the point where we were like, you know, in a different place. But I did you've done. You've done so many things in, you know. Various areas in your life. I want to ask you something specifically about one of your undertakings and trying to see if that experience informs you know, you're writing to this day or in-form informed anything that shows up on sunrises at midnight. But for a long period of time you hosted her own radio show. Yes. Clancy. And I just wanted to know like that type of creativity that type of. Undertaking. What did do you see anywhere? Where that, you know, influences you now just the experience itself? Well, I mean, that was a national place for me to be. Because music is just a part of me. I mean, I remember my mom she still likes to tell this story to people of when I was a child. I listen to a song, and I would hear the potato lyrics Mendy through singing entire song repeat the lyrics after hearing a few times, and as a baby, I actually would not sleep in the only and they were trying everything frantically on what will, but this child asleep, and she turned music on, and I went to sleep and yeah, and she had the term music on every night to allow me to go to sleep. And so it's been that in grain. And by the time I was aged ten I was playing keys for wedding. I keep hoard at wedding. I know he's doing gigs. At the time I was ten so lyrical rhapsody wishes, the, you know, in that was just the easiest thing I was co owner as well as manager and a list of other titles at Mansa patient radio or where the air and that radio station was actually, as you were part of it at one time. No, holy river was I web site that prince said that he had passed on when he no longer. Was using it, and it started out his holy river radio by the owner. I wasn't around back in those days, and then it would change switched over to emancipation radio. And I came on board. And that's when I became involved, but as far as the book, I was that time I was doing a lot of writing and a lot of the poems in the book of several poems in the book, one that comes right off the top of my head is influence those for written during that time. And so those are the ones that, you know prince. Those are some of the poems that, that print saw that, you know, I to him, sue me and you know what are you, what are you going to be going with fish, you know, and that encouragement and so absolutely. But I had a I, I would have to say this is a very important aspect of this is returning to the creativity. I wanna encourage others with this because I think so many people can get off track and it's so easy to get off track in this world. And you know, you're creative being. Right. And so. Right, right. So, and that's the majority of artists. That's the reality. And so, when we are caught up in those quote unquote day gigs, we can lose sight of, you know, the air as I call it for creativity. So I, I had actually an opinion on one moment. It was early. It was early twenty sixteen and I was quoted in an article, it was asked my opinion on an article on a study actually done out of Oxford University. Don't you don't get bigger than Oxford University, and it was an and it was, it was premiered on the today show, you don't get bigger than the today show? Right. And so all of my colleagues congratulating me, I'm having, you know, to the TV, appearances on the fatal, this moment when everything stopped, and I remember saying. Myself insisting I is this is this truly where you want your life to be? It didn't feel to me. I'd I'd lost touch with lyrical Jenny of lyrical, rhapsody, you know, and instantly came to my mind. And I heard him singing the line of been to the mountaintop in ain't what you say, don't play me. So I made that ship that was before he left. I didn't know you know what it would look at what it would look like or what would be exactly. But then, you know soon after the ce`namas came and of ten leaving, and that, that's absolutely. Mm. Change the directions of things, but that, but that uplift need that returned me to I knew I had to return creativity. I knew I had to be turned back to at what who I call. Larry jen. Yeah. And I would encourage everyone not lose contact with that. Because if you're an artist and you have even when you have this art inside of you, that's not being shared with the world and it's not being put out, you know, put four as an as an offering to others and to the divine that is channeling it through you, you know, I believe that it can make our bodies ill. I believe that, you know, it, it, it, it the locks the flow, and we deserve that has been that, and we, you know, so many people are so fearful of being vulnerable and sharing that part of themselves and I'm going to tell you something right now, I almost didn't I almost didn't publish this book. I went back and forth. Probably in business nine exageration. I mean once the book was completed, probably he times shit. I'm not going to publish it before I finally. Came to the place. I'm putting it out there and I sing. And then. No, mark. Nope Romo and I wouldn't best third in five areas in five and I did not see that coming at all. I was not on my radar for me. Completely a cathartic release in offering and then that happened. And so I say that very humbly to encourage other people put it out there. You brave enough raises enough to put it into the. You have a, you have a voice, and it deserves to be heard. It's meant to be stiffly. And is here. So, you know. So thank you for that. You know, this is this next question is, is somewhat special for me? Because it's what my parents did it parents taught school. And so I'm always running into their former students whore, you know. Well, my father's deceased. My mom will talk about running into her. Former students in, you know, just the conversation and the impact that was made so many years ago, but I wanted to hear about misreading because one that's like the coolest name and yeah. It's so funny because. Yeah. Just actually contact. I tracked her down a few of you months back, and we, we had a recon sation and, you know, she's like, of course, I remember you and it was really sweet. But yeah, misery was. And it was mis misread, you know, back in the day, misread, I you know, while everyone out from them, so you know, a lot of times during recesses it's ciders too cold to play. So you're having recess in the classroom. While everyone else is playing games. I'm I'm writing. You know, and one of my stories that I had written she had published in, you know, our elementary school paper and I just remember her coming to me because she would read everything that I wrote, she would come over, because I wasn't one I would I would. Right. But I wouldn't share it. I, I was I was writing for me. I was. Doing it because I had to do it because it's just who I was I was, and she would come over to my desk, you know, little best tables, yet, in elementary school, and she would look over my shoulder and look what I was writing. And, and, and I had I entrusted her to read it. I, I love Mrs Read she was very sweet spirit. And there was a moment in time after, you know, she'd publish my little story in the paper and, you know. School and the older teachers of the older children were in buzzing about it away view when in. A little elements school. So he'll, I remember her sitting in front of me and it was during I think everyone had gone the music class, and I remember it being music because I wanted to go, why are you holding me class in? Front of her in the chair, and she held my hands and she put them in her lap, and she made me she's like looking me straight in the eye. And she said Jenny you are a writer. And I said, yeah, you know. Yeah, I, I love to write that, you know, and she's like, no, no she she she much in my head up so that I would be looking for is she's like I want you to understand, you are a writer. I want you to always remember that. And when she did something just I could fill it throughout my entire being and. You know, it's can be all of this time to come back around to doing what I'm doing now. This rebirth, the misery planted that seed in third grade, that this is who you are. And this is what you're supposed to be doing. So, yeah, it's quite amazing. I you know, I had several amazing teachers that, you know, throughout my years directed me in many ways in areas of my life. But misread is. Yeah. She planted that the God blessed. Listen do. Yes. And do so I wanted to know. You're, you're so do you have plans to, you know? Do a little book to or. You just using Hartson the power the internet or what your plans, as far as I mean, even though came Kate. So well. So. They of put it kind of wrench in the in things from the firm minute, but we'll get back there because if you don't have product. It's a day lable Barnes, and noble in debatable tonight is debatable. You know, as I say, don't go anywhere. Books are sold the online. And if you wanted at your local bookstore, you need to call you in your local bookstore, requested. But as far as a tour, I can see myself doing maybe virtual, you know, some virtual things doing were online thing. But it won't there won't be physical for anytime soon, you know being who I am. I'm ready to jump into the already know the, you know, the attention and in. To to, you know, sharing this, this birth with the world. Sunrises unsaid. So we're just I'm sunrises you have to get that out back to the tissue this with the world sunrises that midnight. So thing I mean, it was just okay. Go today that it was released and so it will be a week ago. If it'll be a week ago to Mario that, you know, if an Amazon the seller in, in the book as well. So we're just at the gate we're just getting started. So I'm truly excited as to what is in store and the adventures to come. Been plants with what happened in planned already because what a what a magical cosmic would a magical 'cause make dance. This has been in such short period of time. You know, I mean I just. Very surreal in so many ways that number one, I actually released it, actually it into the world. But then for the world to receive it the way that they did just takes out to another level. And so I myself have undone here for the ride, I'm here for the journey on here for the ride, and, you know, what's been really wonderful, the messages than receiving people receiving book posing fixtures. You know, giving neither input on how the in and I have to tell you, I've been it is. That's what it's about. But that, you know, that that is what it's about because the par is part three broken man. You know, those few poems, there are many, many others, but I, I didn't want to give energy too much energy to. To that experience book, and so I left I minimize the poems that were in there being involved with, like I said, in March this relationship, and so many people are relating, sue that so many women, especially have come in and they're just like new get you understand. I thought I was, you know, you just feel you're alone because you don't vocalise what's happening because you're number one year someone embarrassed that you out. And the very difficult situation. The poems in the poems. You tell me that, that much do when each time you talked to someone it's, it's such a kaleidoscope. Dedicated to the book, or is it just part of site that you have, or is it just the retailers or how blah? I just my website Thompson. Okay. Spelled hey I n like the drink Kennedy's. Then love 'em. PS dot com. I'm not really big on social media back four. I'm really I'm that person wasn't. Just join that my. Gen. Just Google will be the contact on my website. You can reach me directly. Eight self. Already three millers. The major. Good state. The Barnes books. But to that in the. In, in the coming months, but he Al. You wanna find. I'm not hard. His new Google. That is cool. So you alluded to it a little bit, but plans to start on. You know, I know I know you have to, you know did this went out there and take it around. But are you are you ready for part two or just have no idea? This is just this, this needed to come out because this is part of my story. But, you know, this, this is like the pain. It's there's a lot of pain in this book. There's a lot of light in this book a life. There's a lot of love one area. We didn't talk about in much detail was song of and that you don't Venus is the ruling planet for my birthday, and we are familiar with song of Solomon. And so if you read that it's very much about a lot of sensual parts, a lot of sensual poems are included, in songs of I'm sorry. Let me say that again a lot that, you know, song of Venus is very sensual area of the book, and it takes up a good portion of the book and there was much left beyond that. Spill, you know that it's very special part of the book to me being that I am Jenny love after all. And so I'm ready to, you know on constantly writing, but I also still have poetry that have already written that I want to release his well, so as it's been said it anal, it's just getting started in this is just the beginning. So there's definitely there's definitely more coming. We love to hear that. And we look forward to, you know, having you to come in once again when that happens. But you know how I mean we, we don't do some way before that anyway about. Something else. Split about the music. It's long this when we do that. That's like a two hour show, right? About an album for two hours, so, yes. Absolutely. And we just we just appreciate your time today. And we want to continue to. Promote what you're doing this wonderful work throughout I, you know, networks and hopefully, the network effect will continue to, to, to grow in get it out there even more to, to reading is and, and, and some lives to be inspired. So Jin love Thompson. I mean what can we say, you know, sunrises at midnight it's it's out now. So. This out out into the world. And so for all from all of us here at GM far spotlight interview series, we really appreciate you being here and can't wait until the next time. Grown, folks, music dot com.

Thompson Google Jenny prince Stevie nicks writer GM Larry jen Dr Jin Oxford University NY Sarah MRs ASU first grade teacher Atkin Nick Poland Solomon Strecker Nikki nikki
Episode 597  How To Build Awesome Business Relationships Through Email with Ely Delaney

The Bacon Podcast | Brian Basilico - Marketing Strategy Expert Interviews to CURE Your Marketing

26:37 min | 3 months ago

Episode 597 How To Build Awesome Business Relationships Through Email with Ely Delaney

"Everyone agrees Bacon make everything better even marketing this is the vacant podcasts you'll learn to cure your marketing victor. Internet. Marketing online marketing social media tips intact now to help you bring more Bacon, Hall Master, Marketing, Sizzle Brian Basilica. This is the Bacon podcast. Welcome everybody I'm your host Brian Basilica in. This is the podcast where you learn to make your business sizzle online. So are you ready to fry up some new business? Hey, peeps. Excited I've got a great repeat guest. His name is alive Delaney. He is with Purple Night Marketing and today. When we having a little condo about how you can build awesome relationships using email. So you how you doing man I'm doing awesome Brian. It's good to be here and hang out with again. It's great to have you back man. You know I have always known you as a straight shooter of Eros I know that your big into shooting arrows that's kind of your big. You know that that is my hobby. How is the archery going man? Are you hitting the target in the center? That's the question I am having a lot of fun with it I I'm bummed because right now with everything. Being pseudo lockdown. Still all of the the cool events had got cancelled. So I didn't get a Might my big one was actually in July early July we normally actually have a big competition in we compete against him England and we usually crush it every year and I don't get a continue that this year so Kinda bummed about that one but other than that it's still a lot of fun and it's a great way to just get away unplugged from the computer for while and advocate I'm okay. So now I get the night part with the England thing but what's the purple for Dude? I have been known as the Purple Guy for my entire career quite honestly, my first business in a you know the first business was a web and graphic design agency Yup and it was actually nighttimes designs and my my company. Created, the first it was before I even actually studied color theory purple was the color that I was drawn to, and then after I got to know it better I realized why it worked. So well because you know the behind the scenes from the theory standpoint is it stands for elegance also stands for nobility it stands for harmony as well, and so it has all these things that really you know they really do work well with Mike concepts of how I live life and how I work with my. Clients and it's continued on everything else. So when I created the second company, which is what we do now Purple night. Marketing Still Kinda tied a little bit into it but at the same time still kept the purple around. Cool. Well, if you dig deep into the interwebs way back Yonder when I opened up I, think my first recording studio I had a little kid in there. I cannot remember his name for the life of me, but he had a song on eight, forty five remember those forty five. I love purple. So somewhere out there in the interwebs, there's a guy singing your themes is awesome muster find him. We'll have to find a all down Cindy Lake I know I've got a copy of I, do have a copy of, but anyways, we're not here to talk about purple. We're here to talk about. Awesome. So one of the things is we met at a conference years ago believe is one of Ken McArthur's if I'm not mistaken and you know we've kinda maintained a relationship through email you send out emails I, read them I see you icy run social things of that nature but you know a lot of people are. Using social media basically to do what I call the connection pitch right you know and I think that kind of falls from the you know hey, if you shoot enough Eros You know somewhere in the general direction sooner or later you're gonNA hit the target. So why is email the same? Why do people do that? Why are people descending random emails or what's the big problem with that because to be perfectly honest that's the way a lot of people are teaching them to to do it. It's A. Your email list is your megaphone is your way to pitch your product and that's where I think it's a it's actually a detriment to the relationship because. Any communication it doesn't matter if it's email or texting or facebook messenger or any that kind of stuff people want to do business with people that they know that they like and that they trust it is about the Kelty factor and e mail is you know a lot of people so funny because in today's world so many people are actually preaching that email email is dead it's not dead. It's because their emails suck. That's really what it is. People Aren't opening because they're pitching all the time. There's no relationship in it and you're one hundred percent, right? I say that all the time here's the reason email will not die is because corporations have to use it. They need the tracking device. It is still the one universal thing that everybody has seen not everybody if you text grandma grandma may not answer. If you facebook, you know billy the little kid human answer but e mail. Is something that's pretty universal and you know one of the things that you talked about was. You know the the of connect pitch strategy a building, these lists. So you see these ads on. TV You know for constant contact this like Oh my God you hit send and all of a sudden it's like boom. You know look at all this business that we got you send it without me being there you know it's like but that's a myth right I mean it's not here's the bottom line I don't think it's so much that you have email us emailer even the size of your list it's about who you're sending it to in what you're sending. So come start walking through what's the difference between? spamming everybody that were used to you know, which happens all the time and starting to develop a relationship through so It's it's actually down to very simple simple psychological mindset shift. When you get an email. When you open it up and let's say bob send you an email or we're just gonNA make this up. So Bob sends you an email and you open it up and says Hey, I. Hope you're having a great week. I have this cool event coming up this next week. It's only ninety seven dollars. You should go check it out. Here's why you need to go. Here's a link. Is there any real connection there? No just to my pocketbook exactly now, if you by chance get an email that says. Hey. Brian. I just want to check and see how you doing what are you up to this week? Is there anything I can help you with? What's the? What's the definition there are? How does that feel well feels more like you care about me versus my pocketbook exactly see this isn't complicated stuff, but we make it harder than it needs to be, and there's you can make it more complex Agai Ma of you know I'm a big advocate for automation I've got a campaign that literally runs for three years. I could go outside and get hit by a bus today I'm still going to sell you stuff for three more years But. It's not about the sales. It's about the relationship I and that's where we WANNA stop and look at that because is somebody ops. Let's say they opt into a Freebie that you have on a website or maybe you're a speaker and you speak from stage and you have an opt in or mcdonagh podcast or whatever, and the first thing that they get from you is an email that says, thank you for signing up. Here's the thing that I told you ever give which is great. But then the second email. Should be something more the lungs of did you read it? Did you check out this thing on page five of the book? And get them engaged. But what most people do is they go immediately for the Juggler and they're like I. Hope You like the book. Here's what you need to do. Next go by this thing. And there's no, there's no connection between you've got to build the relationship. You've got to give value to them I because when you do that. The, cool thing is when you do actually ask for sale, it's so much easier because they've already gotten value firm you they want to pay more attention and if it's a right fit, they'll call on you. They will be ready for it. The other thing that happens to which I find is. You know everybody downloads, the Freebie right how many people actually open it and read it. Very, and that's that's where we really focus on that from the get go because that's usually the one of the first things that people do to get into that relationship is we really focus on the engagement with the thing whether that's eight checklist, a book video series, whatever we the goal is to not to get them to buy the goal is to get them to consume the thing because if they consume the thing now they see how amazing you are, and it makes it a lot easier when you go to ask them to actually by. So then what you're saying is the first female is hey, download my thing. Second email is hey, did you read it? You know I mean I grew up New York Catholic. So my mother was a travel agent for guilt trips. Guilt them into reading it and What did you think of the thing on page two? There you go. Right there that Ezekie because what you do by doing that is not only did you say, did you read it but did you catch this thing on page two now you've struck their curiosity we'll wait a minute if I didn't read it yet I don't know what's on page two ninety to go pick it. Up and read a second see what's on page two because I might be missing something important right and then after they read that thing on page two, maybe you have another article that relates to that one specific thing could be a blog could be podcast could be a worksheet could be something. It's like, Hey, you know now that you've checked that out I've got something else for you. Here's some more value yeah Nicotera. Pay For nothing just go get it yet and work on this and then when you're done, let me know how you did. Right. Yeah and that's the cool thing is your were asking for engagement and there's a couple of keys from. This is the technical geeky suffering here is that if you want better deliverability, there's a couple of things come into play One of the very first things is, do they actually open at? Well. If you give them good value, they're more likely to open the email. If you give them bad value dare not likely they're going to see the next one comes in and go. Whatever will I'll read that later maybe. So gotta give them good value to get them to open it. But then the second thing is, do they click the link as if they click the link that's like another point Emma on the totem pole there, and then the third thing is let me know what you think because once you reply that gives you even more points that's where your email providers are sitting there going. Okay. Wait a minute. We're having a real conversation here. This might be this might be somebody who's legit. So we need to deliver their stuff. So the email companies are actually watching now disaster happened with a You know a constant contact infusion soft, which is now keep in you know a Weber. All that kind of stuff can actually tell that somebody's replying based on that they're not the ones that see that it's going to be like your g mail and hotmail. The recipient side are the ones that are watching that stuff You send me an email and I don't do anything with it it may go into my promotions tap. If you send me enough of them and I never do anything. It's actually going to be more likely that it'll Ashley tagged as spam. Because I haven't opened a matter of fact, I have three emails that I actually pulled out of the spam box today from a legitimate market that I pay attention to. But I haven't been reading stuff because I do know his stuff is always going to be a pitch in I'm not in the mood to pay attention to what the pitches I know that right up front I haven't unsubscribe because I, still like his stuff but because I haven't opened enough of his stuff now is thinking well, maybe this guy's just spamming spamming stuff. So by opening it that now says, okay, this is important but then that whole of taking it to that next level of actually applying g mail can actually go wait a minute. This is actually a real conversation. Okay. Well, maybe the should go in the main tap you know and in those are all things that go into play plus. As on the side of say, key inactive campaign in those kind of sites those guys Canete, they pay attention to some of that stuff in the more you have showing open rates and stuff the more they're going to give you some preference to That's like devil options come in play. If you can actually get somebody to click that secondary link and double opt in, I know keep being a great example they have to separate servers. The first server is for everybody the second servers for people that are just double opted in, and that's the one they give higher priority to. So. It does make sense to kind of go through that and really verify people because I mean you know obviously buying names off of lists is not good That's a bad thing that yes. Bad Bad bad thing you know signing people up. which happens all the time I mean they're legit customers but were not double opting them in rum cannot only lead the complaints but obviously, there's there's more to it. Okay. So let's let's Kinda dig a little deeper into this. If you were to cause bottom line, what you're talking about is don't do an email and look at an email a standalone device look at look at email as a sequin. Yeah, and if you were to decipher the sequence. How obviously we've of laid out the first one. Give it away. Second one ask him a question. Third one delivers more stuff. Doesn't. You know because I get people at say I'm going to write a ten email drip a seventy mil drip of five email drip you know is there any magic number? Is there anything that you know people should be thinking about or is it really just depend on who you're talking to what your offer is? What's Your Business is there's there's a couple of factors on that. First thing is that you have a separate things down into smaller components think about a think about a big machine, each smaller component runs in its own creature. And then they all work work together. So let's say we're talking about the opt in from the get-go that could be a smaller campaign and that could be three to five emails which is fine but then they should go into a long term general nurture campaign and that's the one where I love this piece specifically because of the fact that this is where you can add a ton of value in you convert the people who haven't already bought into loyal fans that down the road they will buy from you when they are ready. As opposed to looking for somebody else and great example, this is in my general nurture I have literally have that campaign does run for three years automatically it's all evergreen. It's a ton of value and you know my running literally my running joke is the fact that could go outside and get hit by a bus. Damn. Still GonNa to say his tougher three more years but it isn't just about the selling again I talk about books that I recommend in great example the go giver. Sri I probably heard from. Bob. Berg. But I yeah. I have interviewed him too which is awesome. He's a great great guy but I had that book read the book I thought it was awesome. So I wrote an email about why I thought. It was so powerful that every entrepreneur should read it and I, put that into my system. And it goes out automatically in the system without me touching it. If somebody got it three years ago it was valid if they get it today, it's it's valid Here's where this comes into play on the the bigger scale of things is if you do this, right. I like as an example that I have have you read the greatest salesman have not read the One now? Okay. I highly recommend it everybody listening please go pick that up. It's amazingly good book at it's a very quick easy read. But that book is when I read it, I thought it was awesome and of course, I have to share this stuff. So I put it I wrote an email put out there, and it was probably about two years ago I get an email back from somebody that I knew had actually known for over twenty years. She was she become a client and I was a client of hers back in my previous company when I have my design agency. She was a photographer and she had done all my pictures and I helped her for some logo stuff and business cards and things like that and I get this email out of the blue that says ally I wanted to let you know I picked up the greatest salesman this last Friday after you had recommended it to me and I read it over the weekend and I'm GonNa be honest with you. I was really in a bad place my businesses in struggling and I was about ready to quit go get a job, and after I read that book, it totally energized me showed me what I wasn't focusing on that I should have been and I'm going to completely get back out there and do the right thing because I know this is what I should be doing, and this is what I love to do and I love helping people. Thank you so much for sharing that book so that he as an awesome email, that is an awesome email. I literally helped save her business. She was going to throw in the tail, the towel and I help save our business. All I did was share a book. It wasn't my book I didn't ask for anything in return there was pitch involved. But here's we're this stuff. Gets magical. That email now remember I said that this email she wrote it to me about to somewhere between two and three years ago she had replied back I wrote that email. Over seven years ago. And it's been in my system. In the sequence doing its thing automatically. I. wrote it back. Then I made sure state evergreen and it's something that I share over and over again with thousands of people every single year. And I don't even know how many lives it has changed by making that one difference, but I only had to write at once. In I know for a fact, made a difference because I have this one case study right there. And that's the fun thing about you had stuff like that into the mix. You're changing people's lives and you bet when they need what you have they're gonNA remember you. You don't have to pitch them all the time, and if you think evergreen, it can literally last forever. So the bottom line is you set up this sequence. It goes on for three years. I'm guessing it's once a week. So fifty two times three, one, hundred, fifty, six emails from Yep. So then occasionally if you have something. Like for example, I just finished a book. I can go in and just interject an email somewhere in the middle of that saying, Hey, by the way just wrote a book. Here it is. Here's the link on Amazon check checkout answer the rest of the sequence keeps going. But as you get things, you can just kinda like plop them in or atom top of what they're together right exactly and the cool thing about it is that if you've done this methodology from. The get go and you're sharing books maybe videos you found cool articles some of it sub at other people's tips, tricks, resources, stuff that isn't about them buying your stuff but then you interject a promotion of some sort like you have your book for sale or maybe you're lodging gaster maybe avenue coaching programmer you have a webinar coming up or whatever it is. Now they've gotten so much value from you from the other stuff. That, are simple. We're not talking give away the farm or talking very simple tips, tricks, resources, books, things like that, but you given him so much value over so much time that when you have something for sale. Dare. They're okay with you pitching they're okay with you making that offer because you they see the email they're like, oh, what's Brian, got today. Let me take a look and when you when they look at it like how cool he's got his new book out we need to go get back because you've got so much good Karma built up. That by adding that into this other stuff. It's it makes the sale easy because all you have to do is ask and those people are much more likely. To want to work with you to want to support you, I mean you'll get people that because of that, you'll get people to buy your book that want to support you because they actually want are gonna ever going to read the book it can home and to be perfect. That's okay. Obviously, we want them to read the books they get the value out of it, but if people want to. Support you because you supported them so well for so long that's a good place to be and to be perfectly honest. I told you my business my previous company was a web and graphic design agency that guy was started over twenty five years ago in just a believe, it was three months ago it might be four months. Now I had a client who has been client the entire time. And she came and she said I need to close everything up I've actually merged with another company and it just doesn't make any sense for me to have my own stuff along with their stuff in made perfect sense and the stuff they had looked beautiful and I've not building websites. I'M A bill websites in over a decade. Now she stayed on as a client but then I found out, she had actually made this merger three years ago. But her loyalty to me was so strong as she kept her website on with us and still had it. Because of the loyalty she had with us if she'd come to me three years ago and said, okay, I've merged with this other company. I really don't need to do this anymore I might I would have been bummed. But at the same time, it would've totally understood does she stayed with me and paid me every single month for an extra three years. Because of the relationship that we have. That's what we're talking about here. Right? All right. So the takeaway from all this stuff is that. You've got three different components. The first component is I've been on stage I've met somebody I'm going to give them something. There's a many email sequence that comes out and says, here's my thing hated Here's some additional value and no matter what it could be three, five, ten email some kind of sequence of builds upon that. The other thing that you've got is this just kind of generic sequence it's running in the background that has valued that's going on, and then the third part is some places if you have something that you want. To sell maybe it's boot camp maybe it's another speech maybe it's a book it's a Coarser coaching program. You can interject those because those people are falling with the other stuff but I think the the biggest question everybody's GonNa ask is, how do I feel a hundred fifty miles or fifty meals or whatever, and I know you do I know you've got something that's going to show them how to do that. So once you tell us about how they can figure out that that piece of it. Yeah. We have basically what I did about. A year and a half ago somewhere right around there. I finally figured out a package what we had actually been doing as an agency for people. We actually don't take on agency clients anymore We've actually found a way to package it up. So as much more affordable for us to actually give you the system to implement this entire process and we're not. Talking just a couple of campaigns we're talking a networking follow up your Freebie, your client on boarding all the different things that you have in your communication with people whether it be a prospect or a connection I don't even like to call them prospects yet 'cause they're just a connection of their actually interested yet connections, prospects, clients, referral partners, anybody across the board. everything I've built in the last literally the last decade I figured out a way to actually packaged into a system and we create what we call the follow rockstar system and that's a I'm very proud of it. 'cause it's a been a ton of work, but it's actually made what we do very streamlined and very easy for people to follow It's. A lot of fun and we've got some amazing results from it. Cool. So if they want to learn more about that, what's the best way for them to do that? The easiest way to actually is is to have a conversation with me and you can find out you can connect with me at connect, with Eli Dot Com and it is e. l. y.. Connect with ally dot com. and. When you go there, you're gonNA see all kinds of stuff all my social media's there. This is basically a hob. But one of the things on there is to actually book call with me and I love to talk to people like one of my my catchphrase I've got my own Hashtag of Meco people. If somebody listening to this wants to have a conversation with me book a call with me. Say you heard me on the Bacon podcast and I would love to chat with you and if the conversation leads to talking about that program. Awesome. If it doesn't and I can help you some other way. That's cool too because I'm really about connection more than anything else. Cool. Will you I man it was good catching up with you again, thanks for dropping what I consider to be some sizzle in big knowledge bombs on my peeps because I mean. Basically you dropped a lot of magic in the way that you do your email and appreciate you in your time and I hope to have you back again soon man I'll thank you so much. Brian I really appreciate it. This is a lot of fun and that's what makes the difference. Well that's it for today's podcast. We hope you enjoyed it and learned something today. If you did please go to I tunes and give us a review. We appreciate all your feedback and comments. If you have any questions, go to www dot bacon podcast, dot com forward slash questions and we'll make sure we get those answered for you. Next time. Keep. Sizzling.

Brian Bob Brian Basilica England facebook Purple Night Marketing Bacon Delaney Ken McArthur salesman Mike New York Cindy Lake Eli Dot Com Agai Ma mcdonagh Ezekie rockstar Emma