24 Burst results for "Altera"

"altera" Discussed on Business Wars Daily

Business Wars Daily

03:43 min | 1 year ago

"altera" Discussed on Business Wars Daily

"About this time of year most years a lot of people start dreaming about their upcoming ski trips but this year is possibly the weirdest year ever for skiers and snowboarders last year marked a turning point in which two giant conglomerates took over the ski industry in two thousand eighteen. Colorado private equity firm called k. s. l. partners got together with another investor and launch the multibillion dollar altera mountain company altera snapped up big-name resorts including steamboat springs mammoth resorts in california and deer valley resorts l. Terrorism enormous rival vail resorts went on a buying spree to last year. Veil the biggest ski resort company in north america continued scouring the country for acquisitions the bottom line. These dueling mega corporations as the wall street journal. Call them bought. Most of north america's top snow resorts and started selling ski passes that work at dozens of locations in twenty nineteen veils. Epic pass was good. At sixty nine different global resorts alturas icon. Got you into forty-one resorts from colorado steamboat. Ski resort to switzerland zermatt. The numbers climbed even higher. During the two thousand twenty ski season their strategies aggressive acquisitions and virtual multi mountain season passes allowed the to dominate the industry. If you're a ski company mogul the financial future. Looked amazing notice. I use the past tense. There there's not an industry exact who saw cove at nineteen coming or how it would devastate the industry last march. More than ninety percent of america's resort shut their doors abruptly as a whole. The industry lost about two billion dollars. According to the national ski areas association veils fiscal twenty. Twenty revenues fell thirty percent. Altera is privately owned but likely to affect the same pain so you might assume that. The outlook is pretty dark this season. Well you might be wrong. At production time vale. Stock price was close to a record high. Almost two hundred eighty dollars a share. That seems head-spinning. On the one hand you have an industry that relies on traveling and gathering together in a year when both restricted but so far the outlook for vail tara is far from that of a year without snow. Sales avail season passes of already surged twenty percent this year reports the colorado sons jason blevins. Why with indoor activities. Few and far between outdoor recreation of all kinds has skyrocketed moreover to comply with regional cova capacity restrictions. Some resorts are restricting. Day lift tickets. They're giving first dibs to. You've got it. Season pass holders vail now. Terra designed multi mountain. Ski passes as a way to make sales all year long and take a little of the sting out of paying the lift ticket window but now a season pass has become almost essential for snow lovers. If you don't have one you might not ski at all and even if you do you'll have to reserve your trip ahead of time. Once you're there the experience will be very different. Not surprisingly you'll have to social distance in lift lines at some resorts. You won't be allowed on a lift or gondola with anyone. But the companions you came with most indoor dining in bars or closed you may have to reserve a parking space and the resorts would prefer that you steal a day off mid week and skip that weekend skiing. These safety precautions are designed to keep ski resorts open and keep skiers and snowboarders lining up with their boots keys and wallet. If cova cases start climbing near your favourite mountain though it could all change overnight in the meantime we have a few words of wisdom for you. The intrepid skier be patient. Watch out on those double black diamonds and don't forget. Bring your lunch

steamboat springs mammoth reso Altera north america vail resorts national ski areas association deer valley vail tara the wall street journal colorado steamboat Colorado jason blevins switzerland california america
In the Weirdest Ski Season Ever, Big Resorts are Booming

Business Wars Daily

03:43 min | 1 year ago

In the Weirdest Ski Season Ever, Big Resorts are Booming

"About this time of year most years a lot of people start dreaming about their upcoming ski trips but this year is possibly the weirdest year ever for skiers and snowboarders last year marked a turning point in which two giant conglomerates took over the ski industry in two thousand eighteen. Colorado private equity firm called k. s. l. partners got together with another investor and launch the multibillion dollar altera mountain company altera snapped up big-name resorts including steamboat springs mammoth resorts in california and deer valley resorts l. Terrorism enormous rival vail resorts went on a buying spree to last year. Veil the biggest ski resort company in north america continued scouring the country for acquisitions the bottom line. These dueling mega corporations as the wall street journal. Call them bought. Most of north america's top snow resorts and started selling ski passes that work at dozens of locations in twenty nineteen veils. Epic pass was good. At sixty nine different global resorts alturas icon. Got you into forty-one resorts from colorado steamboat. Ski resort to switzerland zermatt. The numbers climbed even higher. During the two thousand twenty ski season their strategies aggressive acquisitions and virtual multi mountain season passes allowed the to dominate the industry. If you're a ski company mogul the financial future. Looked amazing notice. I use the past tense. There there's not an industry exact who saw cove at nineteen coming or how it would devastate the industry last march. More than ninety percent of america's resort shut their doors abruptly as a whole. The industry lost about two billion dollars. According to the national ski areas association veils fiscal twenty. Twenty revenues fell thirty percent. Altera is privately owned but likely to affect the same pain so you might assume that. The outlook is pretty dark this season. Well you might be wrong. At production time vale. Stock price was close to a record high. Almost two hundred eighty dollars a share. That seems head-spinning. On the one hand you have an industry that relies on traveling and gathering together in a year when both restricted but so far the outlook for vail tara is far from that of a year without snow. Sales avail season passes of already surged twenty percent this year reports the colorado sons jason blevins. Why with indoor activities. Few and far between outdoor recreation of all kinds has skyrocketed moreover to comply with regional cova capacity restrictions. Some resorts are restricting. Day lift tickets. They're giving first dibs to. You've got it. Season pass holders vail now. Terra designed multi mountain. Ski passes as a way to make sales all year long and take a little of the sting out of paying the lift ticket window but now a season pass has become almost essential for snow lovers. If you don't have one you might not ski at all and even if you do you'll have to reserve your trip ahead of time. Once you're there the experience will be very different. Not surprisingly you'll have to social distance in lift lines at some resorts. You won't be allowed on a lift or gondola with anyone. But the companions you came with most indoor dining in bars or closed you may have to reserve a parking space and the resorts would prefer that you steal a day off mid week and skip that weekend skiing. These safety precautions are designed to keep ski resorts open and keep skiers and snowboarders lining up with their boots keys and wallet. If cova cases start climbing near your favourite mountain though it could all change overnight in the meantime we have a few words of wisdom for you. The intrepid skier be patient. Watch out on those double black diamonds and don't forget. Bring your lunch

Steamboat Springs Mammoth Reso Altera North America National Ski Areas Association Vail Resorts Deer Valley Vail Tara Colorado Jason Blevins The Wall Street Journal Steamboat Switzerland California America
"altera" Discussed on AP News

AP News

02:29 min | 1 year ago

"altera" Discussed on AP News

"Front runner is Michelle Floren Oy. She's served in a number of Pentagon rolls and is considered a political moderate. Who favors strong military cooperation abroad. She would be the first woman to head the Defense Department president Trump delighted supporters gathered near the White House, making the drive by in his motorcade Saturday morning as they protest it the election results. Meanwhile, the Republican leaders and four critical states one by Biden Arizona, Michigan, Pennsylvania and Wisconsin say they won't participate in illegally dubious scheme to flip their state's electors to vote for Trump in the Electoral College. Several noted that such a move would violate state law and the vote of the people. I'm Ben Thomas. AP News Tyler showed threw for 312 yards and four touchdowns in 11th ranked organs. 43 29 come back over Washington State shock tossed a 16 yard scoring strike to Travis Die late in the third toe left the ducks to a 21 19 lied. He added a short TD pass to Johnny Johnson and the opening seconds of the fourth to push the lead to 28 19. I caught two second half touchdown passes and the Ducks piled up 582 total yards in improving to two on our fresh from jaded Laura threw for 321 yards and two scores for the Cougars, who led 19 to 7 but couldn't stop the Ducks in the second half. I'm Dave Ferrie paid Ramsey threw for 212 yards and three touchdowns. Altera March a K A. Bowman, an eight yard TD pass on the opening possession and the Chinchilla Bowman's three years scoring drought. Gave the Wildcats of seven Nothing lead. Northwestern's defense also made too late stops to preserve 1/5 straight Big 10 win. It's the school's first foreign Oh, start in league places. Coach Pat Fitzgerald was still playing in 1996 paid Ramsey threw for 212 yards and three touchdowns. Altera Macho Kiev. Bowman in 23rd rank. Northwestern's 27 20 verdict over Purdue. An eight yard TD pass on the opening possession and the chinchilla Bowman's three years scoring drought and gave the Wildcats of seven. Nothing lead much to Ramsey's appreciation. Peer inside our facility. You knew you know what he brings to the table, a really good player, and I'm a really hard worker works on this game works on this craft so much to be a great player, and it was fun to see him out there. Have a really, really big game for us today. Northwestern's defense also made too late stops to preserve 1/5 straight Big 10 win. It's the school's first foreign. Oh, start in league places. Coach Pat Fitzgerald was still playing in 1996. I'm Dave Ferrie. Thank you for listening to the AP Radio Network..

Chinchilla Bowman Ramsey Coach Pat Fitzgerald Northwestern Dave Ferrie Wildcats ducks Travis Die Michelle Floren Trump Defense Department Pentagon AP Ben Thomas AP Radio Network White House Biden Arizona Johnny Johnson president
"altera" Discussed on AP News

AP News

02:29 min | 1 year ago

"altera" Discussed on AP News

"The front runner is Michelle Floren Oy. She's served in a number of Pentagon rolls and is considered a political moderate who favors strong military cooperation abroad. She would be the first woman to head the Defense Department President Trump delighted supporters gathered near the White House, making a drive by in his motorcade Saturday morning as they protest it. The election results Meanwhile, the Republican leaders and four critical states, one by Biden, Arizona, Michigan, Pennsylvania and Wisconsin say they won't participate in illegally dubious scheme to flip their state's electors to vote for Trump in the electoral college. Several noted that such a move would violate state law and the vote of the people. I'm Ben Thomas. AP News Tyler showed threw for 312 yards and four touchdowns in 11th ranked organs. 43 29 come back over Washington State Joke tossed a 16 yard scoring strike to Travis died late in the third toe left the Ducks to a 21 19 lied. He added a short TD pass to Johnny Johnson and the opening seconds of the fourth to push the lead to 28 19. I called to second half touchdown passes and the Ducks piled up 582 total yards in improving to two on our fresh from jaded Laura threw for 321 yards and two scores for the Cougars, who led 19 to 7 but couldn't stop the Ducks in the second half. I'm Dave Ferrie paid Ramsey threw for 212 yards and three touchdowns. Altera March a K A. Bowman, an eight yard TD pass on the opening possession and the Chinchilla Bowman's three years scoring drought. Gave the Wildcats of seven Nothing lead. Northwestern's defense also made too late stops to preserve 1/5 straight Big 10 win. It's the school's first foreign Oh, start in league places. Coach Pat Fitzgerald was still playing in 1996 paid Ramsey threw for 212 yards and three touchdowns. Altera Macho Kia Bowman in 23rd rank. Northwestern's 27 20 verdict over Purdue. An eight yard TD pass on the opening possession. And it's Ukiah Bowman's three years scoring drought and gave the Wildcats of seven. Nothing lead much to Ramsey's appreciation. Peer inside our facility. You knew you know what he brings to the table, a really good player, and I'm a really hard worker works on this game works on this craft so much to be a great player, and it was fun to see him out there. Have a really, really big game for us today. Northwestern's defense also made too late stops to preserve 1/5 straight Big 10 win. It's the school's first foreign. Oh, start in league places. Coach Pat Fitzgerald was still playing in 1996. I'm Dave Ferrie. Thank you for listening to the AP Radio Network..

Ukiah Bowman Northwestern Ramsey Coach Pat Fitzgerald Dave Ferrie Ducks Wildcats Chinchilla Bowman Trump Travis Michelle Floren Defense Department Pentagon AP White House Ben Thomas AP Radio Network President Washington
"altera" Discussed on AP News

AP News

01:55 min | 1 year ago

"altera" Discussed on AP News

"Front runner is Michelle Floren Oy. She served in a number of Pentagon roles in his considered a political moderate who favors strong military cooperation abroad. She would be the first woman to head the Defense Department that President Trump delighted supporters gathered near the White House, making the drive by in his motorcade Saturday morning as they protested the election results. Meanwhile, the Republican leaders and four critical states, one by Biden, Arizona, Michigan, Pennsylvania and Wisconsin say they won't participate in illegally dubious scheme to flip their state's electors to vote for Trump in the electoral college. Several noted that such a move would violate state law and the vote of the people. I'm Ben Thomas. AP News Tyler showed threw for 312 yards and four touchdowns in 11th ranked organs. 43 29 come back over Washington State Joke tosses 15 yard scoring strike to Travis died late in the third toe left the Ducks to a 21 19 lied. He added a short TD pass to Johnny Johnson and the opening seconds of the fourth to push the lead to 28 19. I called to second half touchdown passes and the Ducks piled up 582 total yards in improving to two on our freshman jaded Laura threw for 321 yards and two scores for the Cougars, who led 19 to 7 but couldn't stop the Ducks in the second half. I'm Dave Ferrie paid. Ramsey threw for 212 yards and three touchdowns. Altera Maja Kia Bowman, an eight yard TD pass on the opening possession and the Chinchilla Bowman's three years scoring drought and gave the Wildcats of seven Nothing lead. Northwestern's defense also made too late stops to preserve 1/5 straight Big 10 win. It's the school's first foreign Oh, start in league places. Coach Pat Fitzgerald was still playing in 1996 paid. Ramsey threw for 212 yards and three touchdowns all to remark to Kiev. Bowman in 23rd rank Northwestern's 27 20 verdict over Purdue. An eight yard TD pass on the opening possession. And it's Ukiah Bowman's three years scoring.

Chinchilla Bowman Ducks Trump Michelle Floren Travis Ramsey Dave Ferrie Pentagon Coach Pat Fitzgerald Defense Department Ben Thomas White House AP Purdue Biden Washington Johnny Johnson President
"altera" Discussed on AP News

AP News

02:00 min | 1 year ago

"altera" Discussed on AP News

"Yes, officials say One of those positions may be secretary of defense, and the front runner is Michelle Floren Oy. She's served in a number of Pentagon rolls and is considered a political moderate. Who favors strong military cooperation abroad. She would be the first woman to head the Defense Department president Trump delighted supporters gathered near the White House, making the drive by in his motorcade Saturday morning as they protested the election results. Meanwhile, the Republican leaders and four critical states one by Biden Arizona, Michigan, Pennsylvania and Wisconsin say they won't participate in illegally dubious scheme to flip their state's electors to vote for Trump in the Electoral College. Several noted that such a move would violate state law and the vote of the people. I'm Ben Thomas. AP News Tyler showed threw for 312 yards and four touchdowns in 11th ranked organs. 43 29 come back over Washington State shock tossed a 16 yard scoring strike to Travis Die late in the third toe left the ducks to a 21 19 lied. He added a short TD pass to Johnny Johnson and the opening seconds of the fourth to push the lead to 28 19. I called to second half touchdown passes and the Ducks piled up 582 total yards in improving to two on our fresh from jaded Laura threw for 321 yards and two scores for the Cougars, who led 19 to 7 but couldn't stop the Ducks in the second half. I'm Dave Ferrie paid. Ramsey threw for 212 yards and three touchdowns all to remark. Takeo Bowman, an eight yard TD pass on the opening possession and the Chinchilla Bowman's three years scoring drought and gave the Wildcats of seven nothing lead. Northwestern's defense also made too late stops to preserve 1/5 straight Big 10 win. It's the school's first foreign Oh, start in league places. Coach Pat Fitzgerald was still playing in 1996 paid Ramsey threw for 212 yards and three touchdowns. Altera Marja Kia Bowman in 23rd rank. Northwestern's 27 20 verdict over Purdue. An eight yard TD pass on the opening possession and that Ukiah Bowman's three years scoring drought and gave.

Altera Marja Kia Bowman ducks Trump Travis Die Chinchilla Bowman Northwestern Michelle Floren Ramsey Defense Department Dave Ferrie Pentagon Coach Pat Fitzgerald secretary Ben Thomas White House Biden Arizona AP Purdue
"altera" Discussed on The Knowledge Catalyst

The Knowledge Catalyst

13:14 min | 1 year ago

"altera" Discussed on The Knowledge Catalyst

"Did you know one of the most valuable assets in your business is undervalued and most likely underutilized. If you're like most businesses you spend a great deal of your time and resources generating leads for your business. People who download your content or participate in free trials don't was become paying customers however during the engagement process. You collect valuable information such as an email address in this episode. We will discuss. How making capturing email addresses should be part of your lead generation strategy. Welcome to the knowledge catalyst in business. We know that how you manage your knowledge. Assets is the final competitive frontier for small business enterprises in the marketplace. You can follow a leader but knowledge and innovation can never be copied and duplicated. We are the only podcast that is focused on helping small business. Owners grow their revenue by closing the knowledge and technology gap in this show. We uncover a hidden knowledge insights. Small business owners can use to build stronger. Customer relationships create better products and increase profitability. I'm dr orlando skelton. your chief. Knowledge catalyst if you're looking for new tools techniques and strategies stay tuned and invest in your success. Hello and welcome to the knowledge catalyst in this episode. We will talk about building an email list with paid facebook ads. Facebook is an excellent traffic source with over two billion engaged uses. You may ask what is unique about facebook well. One reason is the ability to target your audience by demographics. Location interests and behaviors one of the most valuable assets. You can have is an email list. Email lists represent loyal customers. Who have engaged with your company. Perhaps they have purchased from you. Participated in a trial are downloaded somerville content. We will show you precisely how to set up the lead. Funneling wordpress capture leads in combination with your email. Automation provider discuss why using the facebook pixel is essential and how to create a facebook ad building an email list from facebook advertising. It is not that difficult once. You have an understanding of the process as we go through the steps. I encourage you to take notes. So follow along pausing. The show is needed before we begin. We assume you already have a business accounting a familiar with creating ads on facebook to start. We need to do two things first. We need to define an audience and second. We need to create an ad that will appeal to audience targeting. The right people with your ads is the key to success. Now if you haven't already chosen your audience so you don't know who your ideal customer is. You have several options. I you can use customer personas. Essentially a persona is detailed picture of your perfect customer. Typically this information is found by analyzing customer base. However for this exercise we want to build a targeted email list so we need to segment our master customer list. Accordingly accustomed persona includes demographic information such as age occupation income as well as interests location motivations lifestyle and more personas can be very detailed should only be created to the level of detail. That is practical. You can catch a customer specific information in many ways through surveys feedback one on one interviews keyword research and social media services like twitter using their audience analytics tool another good source of information is the us. Census bureau the primary objective of using customer. Personas is to turn incite interaction to summarize the customer persona approach a focus on or prospects spend their time in this case we are focusing on facebook uses be speak their language meaning tap into their interests motivations frustrations when creating your ads and see create personas specific content always create content. That will appeal to your audience for the best results. Once you have this information you simply define your coal audience in facebook. Also keep an eye on the size of your audience. Ideally it should be more than two hundred fifty thousand people. The second method is to use facebook lookalike audience feature to use this approach. Simply upload your segmented customer list facebook will create unique audience of their users who share the same or similar characteristics as your customers now that we have our audience the next step is to create a pay dot campaign on facebook however before we run our ads. We need to install the facebook pixel on our website. The facebook pixel is the connection between your ads on your website. This is extremely important to create the pixel go to the events manager. Select facebook pixel then. Click connect then. You're going to name your pixel in your website. Url the final step is to manually at the pixel to your website or use a third party integration partner or app you may ask why the pixel is needed the pixel shows you all the actions being taken by visitors on your website capture page or landing page generated from your facebook ad in other words the pixel tells you your at with successful the characteristics of the audience the interacted with your ad and the specific content that resulted in the desired action or conversion. Now that we have the pixel installed. Let's go back into the ads manager and set up a campaign that is optimized for conversions. The actual mechanics of setting up on facebook beyond the scope of this episode. However you need to consider your ad frequency budget the objective of the ad placement. Make sure you're allocating enough money and time for facebook to optimize your ad. Also keep in mind. This is a dynamic processor. Expect to experiment with your ads and audience until you get the desired results tracking. Your results is very important. As you may teach change as a quick recap we defined audience. We created an ad and we installed the pixel on our website. The next step is to build a lead capture page. We will use the term capture page for our discussion but it can also be a website landing page or what some refer to as squeeze page the lead catcher pages where prospects will be motivated to into their email address. Ideally the offer is something of value to your perspective customer. It should be mentioned in or related to your facebook ads. So take a little time to brainstorm you. Add copy at this point. Some business owners tried to monetize the lead immediately but generally is not a good idea. Why the simple on series that you have not established a relationship. Various research studies indicate. You should have seven to ten value. Added interactions with prospect. Before you try to sell your product or service if you're too aggressive you risk having your prospective customers opt out of your email list. At which point. You have lost an opportunity as well as wasted part of your marketing budget. There are several paid and free services that provide lead capture page templates such as lead pages may locked-in and optimize press. There are also several wordpress plug ins available for discussion. We are going to assume you using wordpress if you're not familiar with lead capture pages. Here is a quick overview of how they work the prospect lands on your lead capture page from a traffic source which in our case it is facebook. You have the option of setting several automatic trigger that can launch a pop up after clicking on a button a predefined number of seconds after they arrive at your website or before the user leaves a particular page on your website and more the wants the prospect enter their email addressing the submit or join button to things happen i they will see what is commonly called the thank. You page will message. This page will have additional information such as the next steps they should perform linked to the giveaway or an upsell offer. It's really up to you. How aggressive you want to be at this point second. The mail address is added to a list. You set up in wordpress or you can integrate the plug in with your email list manager or customer relationship management software. It is usually a good idea to have an email sent immediately from you. email list. Altera responded to the prospect to confirm their email addresses a best practice for example before giving access to the giveaway or freebie you can inform visitors on the. Thank you page that you will send the giveaway to the email. Address centered on the capture. Page here the goal is to ensure you have a deliverable e mail address. See as mentioned earlier. The thank you page can also have an upsell to make a purchase. A well-crafted upsell has the advantage of generating immediate income to offset your advertising expenses. It is your choice to decide that this first interaction. if the goal is to capture the email address try to make a sale or both pay close attention to your conversion rates and adjust your approach accordingly now back to building our capture page. I we need to give prospective customers something they want or need in return for their email address. Remember our progression. We specified an audience. Now we are going to design a capture page. For this tutorial we will use a free wordpress plugin cooled male opt in to build our capture page. Because it's easy to use. After the plug in is installed inactivated follow these steps go to the integration tap and select your email list vendor unauthorized. The connection maalot supports all the major email lists providers such is a weber. Mail chimp sending blue get response convert kit and many more often campaign tab and create a new campaign once they're selected theme and customize it with your offer again the objective is to motivate prospective customers to exchange their email address for the value of providing the last step in creating. Your campaign is to integrate with your email list provider in the integrations tap. Select the email list provider. You set up in step one and select the list where you want lead to be added a quick note here. You must have your email list provider in the email list for this campaign configured before this step remember to save an activate your campaign when finished. Go to the setting tab and navigate to the email campaign tab and philly no contact information location information is required to meet the can spam regulations. Here is a summary of how the process works. A prospect sees your add on facebook. Make sure it contains contains a call to action the prospect place on the ad and is redirected to the catcher page. The prospect enters an email address and receives instructions informing them to confirm their email address on the thank you page simultaneously. The prospects email address is entered into the list. He set up with your email list provider a short time later your prospect will receive an email central magically for more email lists provider asking the prospective customer to confirm their email address. Once the email addresses confirmed the perspective customer will receive a confirmation email with instructions on how to attain the item of value. The item of value can be any book report discount coupon free trial etc. Creativity is the only thing that limits your imagination. The prospect is now on your mailing list presumably in your sales funnel to purchase your product or service the last item to consider as using a tracking tool google analytics. Cpv live pro. Click magic or another tracking tool of your choice. The goal with any advertising campaign to optimize or reduce your cost lead or in this case the cost per email address captured as a best practice. You should create multiple variations of your ad and test them. The process of creating multiple ads and testing them side by side is called. Ap testing here is a brief overview of how it works. Let's say you created to office offer an offer be for example offer could have a red button and offer b has an orange button. Everything else between the two ads is the same next. You send fifty percent of the traffic to offer a fifty percent to offer be. You should also set the total number of visits office. Say five hundred wants. The total number of visitors is reached. The experiment is over. The author with the highest conversion rate is the winner. Then you would send one hundred percent of the traffic to the winning offer. However in many cases you repeat the process to see if you can increase your conversion rate meaning. A lower cost lead. That is it now you have to do is start running your facebook ads. And the rest is on autopilot. It is now up to you to implement the learning disgusting this episode. Be sure to listen to our next episode on how to move prospects three or sales funnel if you're interested in learning more about customer personas or ab testing visit us at the knowledge. Catalyst dot com. We appreciate you joining us for another episode of knowledge. Catalyst don't forget like and subscribe to this podcast be sure to visit us at the knowledge. Catalyst dot com for more information about this episode and access to our training programs to receive a copy of a show notes. Email us at show notes at the knowledge catalyst dot com and include the name of the episode. Thank you for listening and until next. Show keep investing in your success.

facebook Altera
How To Use Facebook Ads To Build An Email List For Lead Generation | Ep.3

The Knowledge Catalyst

13:14 min | 1 year ago

How To Use Facebook Ads To Build An Email List For Lead Generation | Ep.3

"Did you know one of the most valuable assets in your business is undervalued and most likely underutilized. If you're like most businesses you spend a great deal of your time and resources generating leads for your business. People who download your content or participate in free trials don't was become paying customers however during the engagement process. You collect valuable information such as an email address in this episode. We will discuss. How making capturing email addresses should be part of your lead generation strategy. Welcome to the knowledge catalyst in business. We know that how you manage your knowledge. Assets is the final competitive frontier for small business enterprises in the marketplace. You can follow a leader but knowledge and innovation can never be copied and duplicated. We are the only podcast that is focused on helping small business. Owners grow their revenue by closing the knowledge and technology gap in this show. We uncover a hidden knowledge insights. Small business owners can use to build stronger. Customer relationships create better products and increase profitability. I'm dr orlando skelton. your chief. Knowledge catalyst if you're looking for new tools techniques and strategies stay tuned and invest in your success. Hello and welcome to the knowledge catalyst in this episode. We will talk about building an email list with paid facebook ads. Facebook is an excellent traffic source with over two billion engaged uses. You may ask what is unique about facebook well. One reason is the ability to target your audience by demographics. Location interests and behaviors one of the most valuable assets. You can have is an email list. Email lists represent loyal customers. Who have engaged with your company. Perhaps they have purchased from you. Participated in a trial are downloaded somerville content. We will show you precisely how to set up the lead. Funneling wordpress capture leads in combination with your email. Automation provider discuss why using the facebook pixel is essential and how to create a facebook ad building an email list from facebook advertising. It is not that difficult once. You have an understanding of the process as we go through the steps. I encourage you to take notes. So follow along pausing. The show is needed before we begin. We assume you already have a business accounting a familiar with creating ads on facebook to start. We need to do two things first. We need to define an audience and second. We need to create an ad that will appeal to audience targeting. The right people with your ads is the key to success. Now if you haven't already chosen your audience so you don't know who your ideal customer is. You have several options. I you can use customer personas. Essentially a persona is detailed picture of your perfect customer. Typically this information is found by analyzing customer base. However for this exercise we want to build a targeted email list so we need to segment our master customer list. Accordingly accustomed persona includes demographic information such as age occupation income as well as interests location motivations lifestyle and more personas can be very detailed should only be created to the level of detail. That is practical. You can catch a customer specific information in many ways through surveys feedback one on one interviews keyword research and social media services like twitter using their audience analytics tool another good source of information is the us. Census bureau the primary objective of using customer. Personas is to turn incite interaction to summarize the customer persona approach a focus on or prospects spend their time in this case we are focusing on facebook uses be speak their language meaning tap into their interests motivations frustrations when creating your ads and see create personas specific content always create content. That will appeal to your audience for the best results. Once you have this information you simply define your coal audience in facebook. Also keep an eye on the size of your audience. Ideally it should be more than two hundred fifty thousand people. The second method is to use facebook lookalike audience feature to use this approach. Simply upload your segmented customer list facebook will create unique audience of their users who share the same or similar characteristics as your customers now that we have our audience the next step is to create a pay dot campaign on facebook however before we run our ads. We need to install the facebook pixel on our website. The facebook pixel is the connection between your ads on your website. This is extremely important to create the pixel go to the events manager. Select facebook pixel then. Click connect then. You're going to name your pixel in your website. Url the final step is to manually at the pixel to your website or use a third party integration partner or app you may ask why the pixel is needed the pixel shows you all the actions being taken by visitors on your website capture page or landing page generated from your facebook ad in other words the pixel tells you your at with successful the characteristics of the audience the interacted with your ad and the specific content that resulted in the desired action or conversion. Now that we have the pixel installed. Let's go back into the ads manager and set up a campaign that is optimized for conversions. The actual mechanics of setting up on facebook beyond the scope of this episode. However you need to consider your ad frequency budget the objective of the ad placement. Make sure you're allocating enough money and time for facebook to optimize your ad. Also keep in mind. This is a dynamic processor. Expect to experiment with your ads and audience until you get the desired results tracking. Your results is very important. As you may teach change as a quick recap we defined audience. We created an ad and we installed the pixel on our website. The next step is to build a lead capture page. We will use the term capture page for our discussion but it can also be a website landing page or what some refer to as squeeze page the lead catcher pages where prospects will be motivated to into their email address. Ideally the offer is something of value to your perspective customer. It should be mentioned in or related to your facebook ads. So take a little time to brainstorm you. Add copy at this point. Some business owners tried to monetize the lead immediately but generally is not a good idea. Why the simple on series that you have not established a relationship. Various research studies indicate. You should have seven to ten value. Added interactions with prospect. Before you try to sell your product or service if you're too aggressive you risk having your prospective customers opt out of your email list. At which point. You have lost an opportunity as well as wasted part of your marketing budget. There are several paid and free services that provide lead capture page templates such as lead pages may locked-in and optimize press. There are also several wordpress plug ins available for discussion. We are going to assume you using wordpress if you're not familiar with lead capture pages. Here is a quick overview of how they work the prospect lands on your lead capture page from a traffic source which in our case it is facebook. You have the option of setting several automatic trigger that can launch a pop up after clicking on a button a predefined number of seconds after they arrive at your website or before the user leaves a particular page on your website and more the wants the prospect enter their email addressing the submit or join button to things happen i they will see what is commonly called the thank. You page will message. This page will have additional information such as the next steps they should perform linked to the giveaway or an upsell offer. It's really up to you. How aggressive you want to be at this point second. The mail address is added to a list. You set up in wordpress or you can integrate the plug in with your email list manager or customer relationship management software. It is usually a good idea to have an email sent immediately from you. email list. Altera responded to the prospect to confirm their email addresses a best practice for example before giving access to the giveaway or freebie you can inform visitors on the. Thank you page that you will send the giveaway to the email. Address centered on the capture. Page here the goal is to ensure you have a deliverable e mail address. See as mentioned earlier. The thank you page can also have an upsell to make a purchase. A well-crafted upsell has the advantage of generating immediate income to offset your advertising expenses. It is your choice to decide that this first interaction. if the goal is to capture the email address try to make a sale or both pay close attention to your conversion rates and adjust your approach accordingly now back to building our capture page. I we need to give prospective customers something they want or need in return for their email address. Remember our progression. We specified an audience. Now we are going to design a capture page. For this tutorial we will use a free wordpress plugin cooled male opt in to build our capture page. Because it's easy to use. After the plug in is installed inactivated follow these steps go to the integration tap and select your email list vendor unauthorized. The connection maalot supports all the major email lists providers such is a weber. Mail chimp sending blue get response convert kit and many more often campaign tab and create a new campaign once they're selected theme and customize it with your offer again the objective is to motivate prospective customers to exchange their email address for the value of providing the last step in creating. Your campaign is to integrate with your email list provider in the integrations tap. Select the email list provider. You set up in step one and select the list where you want lead to be added a quick note here. You must have your email list provider in the email list for this campaign configured before this step remember to save an activate your campaign when finished. Go to the setting tab and navigate to the email campaign tab and philly no contact information location information is required to meet the can spam regulations. Here is a summary of how the process works. A prospect sees your add on facebook. Make sure it contains contains a call to action the prospect place on the ad and is redirected to the catcher page. The prospect enters an email address and receives instructions informing them to confirm their email address on the thank you page simultaneously. The prospects email address is entered into the list. He set up with your email list provider a short time later your prospect will receive an email central magically for more email lists provider asking the prospective customer to confirm their email address. Once the email addresses confirmed the perspective customer will receive a confirmation email with instructions on how to attain the item of value. The item of value can be any book report discount coupon free trial etc. Creativity is the only thing that limits your imagination. The prospect is now on your mailing list presumably in your sales funnel to purchase your product or service the last item to consider as using a tracking tool google analytics. Cpv live pro. Click magic or another tracking tool of your choice. The goal with any advertising campaign to optimize or reduce your cost lead or in this case the cost per email address captured as a best practice. You should create multiple variations of your ad and test them. The process of creating multiple ads and testing them side by side is called. Ap testing here is a brief overview of how it works. Let's say you created to office offer an offer be for example offer could have a red button and offer b has an orange button. Everything else between the two ads is the same next. You send fifty percent of the traffic to offer a fifty percent to offer be. You should also set the total number of visits office. Say five hundred wants. The total number of visitors is reached. The experiment is over. The author with the highest conversion rate is the winner. Then you would send one hundred percent of the traffic to the winning offer. However in many cases you repeat the process to see if you can increase your conversion rate meaning. A lower cost lead. That is it now you have to do is start running your facebook ads. And the rest is on autopilot. It is now up to you to implement the learning disgusting this episode. Be sure to listen to our next episode on how to move prospects three or sales funnel if you're interested in learning more about customer personas or ab testing visit us at the knowledge. Catalyst dot com. We appreciate you joining us for another episode of knowledge. Catalyst don't forget like and subscribe to this podcast be sure to visit us at the knowledge. Catalyst dot com for more information about this episode and access to our training programs to receive a copy of a show notes. Email us at show notes at the knowledge catalyst dot com and include the name of the episode. Thank you for listening and until next. Show keep investing in your success.

Facebook Small Business Entrepreneur Podcast How To Education Social Media Dr Orlando Skelton Altera Twitter United States Google
AMD Is in Advanced Talks to Buy Xilinx

Daily Tech Headlines

00:31 sec | 1 year ago

AMD Is in Advanced Talks to Buy Xilinx

"The Wall Street Journal reports that according to sources amd is in talks to buy the chipmaker's islands in the deal that could be valued over thirty billion dollars. The deal could reportedly be finalized by next week although sources say negotiations previously have stalled for recently restarting exiling is a maker of FBGA's re programmable chips currently used in early five G. Rollout, military communications systems, and increasingly in specific machine learning applications back in two thousand, fifteen intel acquired the prominent fpg maker Altera for sixteen point seven, billion dollars.

The Wall Street Journal AMD Altera Intel Fbga
"altera" Discussed on Sports Talk 1050 WTKA

Sports Talk 1050 WTKA

04:42 min | 1 year ago

"altera" Discussed on Sports Talk 1050 WTKA

"With Brady's Bucks hosting the Chargers of the agency's past going toe to toe the Steelers take on the Titans in the second game. Most of you are going to see Cam and Patriots in Kansas City. For a meeting with the home's cheese coverage, getting away with the NFL today at noon Eastern nine Pacific on CBS, and I will be making an appearance on program My second appearance of the year. NFL on CBS, Noon Eastern nine. Pacific. I did receive the all important Drew Kolinsky email this morning. I got my marching orders. I have my topics. I'm fired up ready for that. So a doubleheader on CBS on Sunday, starting with J. B in the fellas. And I will make my appearance is well dear Rome. Nothing wrong with drinking. Michelob Ultra signed When you're lost in the desert, and you're about to drink your own urine. Casey in New Hampshire. Listen, Casey I'm not fighting this war on that This is not a part of the path. This is not the hill that I'm dying on. I'm not going to battle for this at all. This is in response. It would've never come up. I literally would have never come up. It would have never come up. I would say for the record, this is the first time I've ever walked into a store and walked out with a six pack of ultra. This weekend. I'm not here to fight that war. I happened to post a picture on Twitter. Me watching. The UFC card because Kevin I only who just came up on the program had tweeted at me. Are you watching the fights? Jim and I said Yes. And I showed a picture and then on my table in my family room was a single bottle of Altera. Quote sign when you're lost in the desert, you're about to drink your own urine have covered this a million times really, really quickly. My relationship with liquor is as follows. I do not drink Sunday to Thursday, pretty much ever for any reason. Not a beer, Not a glass of wine. Nothing. I just don't It's a work week, Friday and Saturday. I like my adult beverage my cocktail back in the day exclusively, Jen. Then I downgraded quote. Downgraded to vodka These days. I drink a little tequila. In and around all of that I would mix in. Ah, heinie, but as the world changes, so do my taste. I'm not feeling that so much anymore. So on a Saturday night Watching basketball watching Emma. I want to watch with a beer in my hand. I tried the ultra counting calories. That's all that is. It's all that wass so I don't want to hear about drinking my own a urine. Why would I do that? Casey? Why would anybody do that? Casey? How Thursday which you have to be Casey. Stop doing it, Casey, all right back to football for a minute. I finished my thoughts on the bills in the Rams. So buffalo jumps on l A 28 to 3. I'm all set to start talking about how these guys are bona fide in legitimate Super Bowl contenders except the Rams come all the way back. You come all the way back. Not only all the way back from down 28 3, they're up 32 28 with less than minutes ago. Not only that The bills were down to 1/4 down. If they don't convert it. That game is over. Buffalo never lives it down. You could only imagine the heat. They'd all be getting on this show. Right now. Fourth down. They've got to convert. Roll it Fourth down and nine bills have to get it or the Rams win back to throw. Here comes the rush checks it middle aged, complete flag, a late flag thrown for the left sideline. McVeigh going ballistic with 21, seconds left. You can't believe it's you. It goes against Darius Williams. I mean, you want late like that flag on Lee now is coming flying in that late. That was not pass interference. I mean, that that was so blatant and so horrible. Normally on the first one to say, I want to get caught up in this, but I'll get caught up in this. That was not P I not even close. That was a terrible call by the officials. Period and the Rams were right to be pissed about that. And, yes, I understand the karma factor and that the Rams were the beneficiaries of the single worst P I incident in the history of the shield down a temporary from the gun takes the snap.

Rams Casey CBS NFL Patriots Buffalo Drew Kolinsky Kansas City Chargers Steelers Altera Twitter Brady New Hampshire UFC Michelob Titans Darius Williams Rome basketball
"altera" Discussed on WZFG The Flag 1100AM

WZFG The Flag 1100AM

01:37 min | 1 year ago

"altera" Discussed on WZFG The Flag 1100AM

"You won't even tell were there find out more red drilling dot com with two D's red drilling dot com or call 701 to 0 for 0404 to 04. 0404 Here's your flag forecast. Clear Skies will continue here for tonight with a low falling into the mid sixties on Thursday, Expect lots of sunshine eyes warm up to around 90 within Iceland is strong possible late on Friday, otherwise mainly sunny in the high temperature climbing into the upper eighties. Finally, for Saturday, plenty of blue skies and sunshine with eye temperature near 84. That's a look at your flight Three day forecast. I am whether ology meteorologist Derek Dolman. Currently it's 82 hiring is challenging just as Dylan Miskell. It's the CEO of Cafe Altera. We needed a director of coffee in order to move our products forward. They felt like we were looking for a needle in a haystack. Dylan started using Zip recruiter and found his perfect candidate in a few days. We're very impressed with how quickly we had quality candidates. Apply. Three Zip recruiter. See why four out of five employers who post the job unzip recruiter get a quality candidate within the first day. Try Zip Recruiter for free at zip recruiter dot com slash search. That zip recruiter dot com slash search backto work that Joop the one you realized isn't for you. Well, that's if you're lucky. Right? Make your move you can start a new life is an it pro in his little is four months from the comfort of your own home. Even if you have zero computer experience, take control of your future. Now. Goto my computer career dot edu and take the free career evaluation Today.

Dylan Miskell Clear Skies CEO of Cafe Altera Derek Dolman Iceland Joop director
"altera" Discussed on News Radio 1190 KEX

News Radio 1190 KEX

01:32 min | 1 year ago

"altera" Discussed on News Radio 1190 KEX

"Strong reactions continue after the announcement of a preliminary deal between the United Arab Emirates in Israel brokered by the Trump administration to normalize relations on one side. There's hope this will lead to Mork countries reaching peace deals with Israel. But ABC, Terry Moran says among Palestinians shock at a sense of betrayal. They want forces tohave a peace process between us and the Israelis to the Emirates. We reject this conspiracy completely. This man says there's still work to be done to make those pledges a reality. But the mo mentum is there. The now says there will be no fall college sports championships because so many schools and conferences have called off their season's due to the Corona virus was coded. 19. Closures have been good for the e bike businesses. ABC is Michelle Franzen, as many office has moved to remote work at the start of the Corona virus pandemic Last March, sales of electrically assisted e bikes spiked que tu 2020 has bean Ah as being a madhouse. I think we sold six times. Amount of bikes we saw the last year Taco Carly is the CEO of E by company Van Move. Van Move offers to models both starting at two Grand Carly a. Notes. The bikes come loaded with Tech. Michelle Franzen ABC News That means they're not your normal bicycle and may require a learning curve. Recently, TV TALENT show Judge Simon Cal broke his back in an e bike accident. He said he should have read the manual first. This is ABC News, hiring his challenging just as Dylan Miskell. It's the CEO of Cafe Altera. We.

Israel Michelle Franzen ABC News ABC United Arab Emirates Van Move CEO of Cafe Altera Judge Simon Cal Taco Carly Terry Moran Carly a. Notes Dylan Miskell Trump CEO E
"altera" Discussed on KSFO-AM

KSFO-AM

03:21 min | 1 year ago

"altera" Discussed on KSFO-AM

"Had a chicken, bacon cheese barbecue sandwiches. Oh, a nice dark bread. Oh, yeah. And on the advice of both positive, Sean and Cole here, we baked it for 100 degrees for 10 minutes. Flip it another 10 minutes. Bingo. Bango. Perfect. We are now a bacon baking family. You know, I didn't care about that. But when you got to the whole don't have a pan full of grease to clean up. You got my attention droplets that go everywhere. Come on. Your queen is taken on the stovetop is the closest I'll ever get to fighting a dragon. It's like kissing spitting out always turns. You feel I am and stuff. Way over here has grease on it that you're wiping off writes incredible. I have a smoker, and sometimes I smoke the bacon that comes up. Great. Yeah, it's good. It's really red. One White wonder bread. Everything else is a bastard bread. One kind of bread. Are you nine years old White wonder bread. Make sure you line your child in for weeks to clean up. Can you just Brother Tin foil out. Oh, yeah, yeah. Wow, I'm doing that today. So David Silverman Silverman, whose Twitter handle is Mr Atheist Pants rights? I'm upset. I'm literally thinking of voting red right now. Meeting Republican. Obviously me, David Silverman. I used to say I'm so blue. I make the sky look red. I haven't changed. The left has And here I sit. Contemplating the cat grabbing crook. He's referring to Trump because cops and due process and free speech W T F Tell you what, brother? There are a lot of people in your position from from Bill Maher. Teo. You know, we've we've talked about a bunch of them. Who consider themselves progressives, lefties and the new left terrifies them. And it should cause you all will be the first in the gulag. Um I thought that was interesting. Ah, Here's Ah note from Michael, who watched the entirety of the Biden Harris Press conference. God bless you, sir. For your sacrifice to the country. What little the earth so I could barely stomach to watch it, But I noticed one thing in particular. No mention of any particular policy just that America needs to get rid of Trump. What for? Biden? He's not trump. What a platform! Wolf! I'm running. That's my policy. Here's my ears. My platform policy. Trump won't be president anymore Referendum on the current based on all kinds of polling that everything else is negotiable, But that for me and my friends, that's enough. They've expanded. Now they're talking about how they do better with the vivid, for instance. But yeah, that was the core message. No doubt interesting are strong and get it. They had snuck in in the night and committed these murders. Nobody had a clue about who or why you got eight people dead and things like that don't usually happen in a small town. I mean, they don't usually happen anywhere. And it was just a real shock more plus years after the murders, and they could have written, more sinister story than what's playing out in Pike County, Ohio, right now, listen to the pectin massacre wherever you get your podcasts. Hiring is challenging. Just ask Dylan Miskell. It's the CEO of Cafe Altera. We needed a director of coffee in order to move our products forward. They felt like we were looking for a needle in a haystack..

Trump David Silverman Silverman Biden Bill Maher Biden Harris Press CEO of Cafe Altera Dylan Miskell Twitter Sean Pike County Cole director America Wolf Michael Ohio president
Fallon apologizes for using blackface in 20-year-old skit

Jared and Katie

01:03 min | 2 years ago

Fallon apologizes for using blackface in 20-year-old skit

"Some people are calling for Jimmy Fallon to be fired today my god yes and it is because of a twenty year old SNL skit where Jimmy Fallon did black face he was it surfaced again it's it's surfaced first of all air twenty years ago and then about a year ago we were talking about it because yeah resurfaced and then I guess the people who didn't see a year ago are bringing it back up and now not only bringing back up up petitioning for Jimmy Fallon to lose his job Jimmy Fallon in the hot seat twenty years ago he played a character he played Chris rock we was playing Chris rock on Saturday Night Live Chris rock's altera lives of politeness me on the show so and I think was in the same skit yeah my dad that right when they in the side think size so longs as anyway the writers wrote this song yes yes it was I in two thousand while on SNL Jimmy Fallon tweets I made a terrible decision to do an impersonation of creek rock Chris rock wall in black face there's no excuse for this I'm very sorry for making this unquestionably offensive decision and thank you all for holding me

Jimmy Fallon Chris Rock SNL
Ski Resort Wars Are Heating Up: Better Buy Your Ski Pass Now

Business Wars Daily

05:34 min | 2 years ago

Ski Resort Wars Are Heating Up: Better Buy Your Ski Pass Now

"This episode of Business Wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from Pitney Leabeau's. Try It free for thirty days and get a free ten pound scale when you visit. PBA DOT com slash B W daily the UH from wondering I'm David Brown and this is business wars daily on this Tuesday September tenth hot out there well well if you're a skier no matter whether you're sweating and turning up the air conditioner as you listen to this. It's time to think about buying your ski pass. That's because the ski industry he has been consolidating over the last few years. Colorado giants Vail Resorts and Altarum Mountain Company has been doing two things each has been buying up resorts across the country country and abroad and they've been creating huge season pass programs the give pass holders access to the mountains they own as well as to partner resorts all over the globe globe as the two fierce rivals focus on selling more and more season passes daily lift ticket prices get ever more jaw-dropping last season season daily passes to vail or beaver creek another high end. Colorado resort broke two hundred dollars for the first time making those to Vail owned resorts the most expensive in the US. That's a hefty fee especially. If you want to bring the kids why so pricey will impart the strategies to force you to make the comparison and determined that a pass is far more economical than buying daily lift tickets why spend two hundred nine dollars to ski for a Single Day at Vale when you could good spent about a thousand dollars to ski all winter whether you're in Vermont or Utah even Japan for people who are sure they want to ski at least a few days this it's winter a pass from one company or the other can save you a bunch of money. Veils epoch pass is good at sixty nine different resorts the icon which Altera Tehrik created just last year will get you into forty one resorts from Colorado steamboat to the icons newest European Destination Zermatt in Switzerland. It's not easy to give a head to head comparison on prices because the potential combinations are dizzying. Do you want ski in only one state while there's a price for that. I want unlimited skiing including over holidays everywhere. That's different current prices unveils season passes range from about four hundred dollars for local resorts to nine hundred sixty nine dollars to ski anywhere including new resorts in Japan and Australia. Alturas cost around five hundred dollars for local resort pass say Colorado's winter park to just over a thousand bucks for access to all forty. One destinations and there are discounts for veterans teran's in children and for people who can skip the most popular holiday times. If you're shopping get actress spreadsheets depending on how much you ski either pass could save you megabucks compared to a single day lift ticket but you knew this was coming. There's a catch to get these discounts. You have to be a planner owner low prices and before Thanksgiving that's because a few years ago the rivals parent companies realized it would be smart to book revenue while Violets still warm out there rather than waiting for unpredictable Mother Nature to deliver customers early season pass revenue wooden just smooth out the bumpy nature of the ski a business it would give each company predictable revenue stream and for Vail boost share prices just like subscription businesses everywhere of course if you're an individualist. They're still bumper stickers on old vehicles in the Colorado rockies that say F- Vale you can still find an independent independent mountain or to those family mountains whether in Colorado or any other mountain state or often more down to earth not to mention cheaper than the glitzy resorts. It's being swallowed up by Vail and Al-Tara so grab that icy drink soak up just a bit more summer and start dreaming I mean but you you for the winters from wondering wondering this is business wars daily listen to like our show. Take a second and gives five star rating in a review on your favorite podcast APP. It really helps new listeners finders and for for that we thank you David Brown back with you tomorrow. All this episode is brought to you by send pro online from Pitney Bowes Shipping and mailing from your desk. Ask has never been simpler than with sent pro online from pitney bowes with Cipro. Online is just click sand and save for as low as four dollars ninety nine cents. That's that's right. Four dollars and ninety nine cents a month. Send envelopes flats and packages right from your. Pc and you are back to business in no time. Try It for free for thirty days and get a free ten pound scale but only when you visit P B dot com slash B._w. Daily that's P._B. Dot Com slash B W daily.

Colorado Vail Resorts David Brown Vail Pitney Leabeau Pitney Bowes Shipping Japan Vale Beaver Creek Altera Tehrik Switzerland United States Partner Vermont F- Vale Altarum Mountain Company Utah
Former Federal Prosecutor on Mueller Testimony

Ethan Bearman

13:27 min | 3 years ago

Former Federal Prosecutor on Mueller Testimony

"Is the day after now we have the benefit of following up on the testimony of Robert Muller yesterday in the two house committees the judiciary in the intelligence committees immediately afterwards but now people have had a little bit of time to ruminate about what they heard what went on what it all meant and we have a couple of people who will be joining us this afternoon the first one I am delighted to say is Laurie Levenson Laurie Levenson is a professor of law at Loyola law school and she's also a former federal prosecutor and she joins us right now Hey Lori welcome to KGO thank you so much I'm so pleased to be with you I am pleased to have you as well I I don't know why but I didn't realize that you were a former federal prosecutor and I just think that gives you a different kind of look at what went on yesterday than those of us who are lay people especially those of us who aren't even lawyers so from the get go let's start it it out easy what did you think what was your overall impression of his testimony you know you're right I see things a little differently I think lot of people when they tuned in wanted to see the show and I was more interested in the information that we got so I so what mother many other peoples you know Bob Miller is not a great witness most lawyers are not that's not a comfortable role for him but that's not what mattered I think what was important was in the first session they were identifying four to five instances of obstruction and laying out what they believe the president and all these men did in that regard and the Republicans were using it for a totally different type of hearing they wanted this hearing to be held at the mall or investigation get started so was much more of a political show than it was but as we would say a legal proceeding I saw the hearing though before Adam ships committee a little differently for small Adam is a former federal prosecutor I had the pleasure working with him and his family just like that you know he sat out the theme that this is about this loyalty to the country and line and greed and I thought the questioning was much crisper at that point and I think Miller was giving up a little bit more than he had in the morning yeah in the morning it seemed as if a specially at the outset his questions were so limited and there were only certain areas that tended to animate him so a lot of the criticism that we heard immediately following and even into today and if you're reading newspaper articles today and especially if you tune into fox which I really try not to do that a lot of the criticism really does have to do with the performance of Robert Muller and not with the content the context of the information that was being presented what a lot of people say is that it didn't make any difference to the viewing public that most people had already taken a side on this and that based on Muller's testimony nobody is going to change their opinions you agree well I think that there is sort of this entrenchment in politics and along the parties we certainly saw that among the you know congressman who were there and they seem to just follow the pod poly it party flying but you know I am a little more optimistic I mean some of the messaging I do think that across there was and has been and continues to be tremendous Russian interference so to the extent that it gives the president stopped to acting cavalierly about his relationship with pollutants and stop saying things like well yeah I take that information again maybe that's a little bit of a step I don't think that people are going to believe that there's an exoneration but on the other hand I don't think a lot of people here so in the big steps now I don't think it moves the needle in open court and closer to impeachment in fact we may back off from it but the facts are a lot clearer having heard them from Bob Muller yeah I would have I will I want to believe this and so maybe that's the reason I say I would have work I am a member of the Judiciary Committee I would want to move forward with impeachment increase with it with the hearings not a voting right now on articles but moving forward and getting some of the other important figures from the Mahler report and others you know this doesn't have to be limited to what was disclosed in the mall report other witnesses to come in and to testify as to the corruption and the potential criminality in the high crimes and misdemeanors of the of Donald Trump wouldn't you well I think that's where they're headed I mean and I heard that during the hearing name suspect they really want don McGann to come in and testify I don't know if he's any better than Bob Muller is as a witness but I suspect he might be and he certainly had the direct contact with the president I'm here is that nobody got the president to actually provide a statement in person I think that's the biggest lacking in this entire investigation I don't disagree with you that continuing the requests for subpoenas makes sense but there's a trade off and that's what Nancy Pelosi saying she saying are we gonna lose our own people will never get the trump people but will we get lose our own people by being so busy focusing on that and not moving the needle on some real issues that need to be addressed problems out of the house out of the house they can do whatever they want to Mitch McConnell's going to kill it right and I'm you know and that's what the the patch for those who don't want to do impeachment is to say why are we going to do this when we know what's going to happen in the Senate but the outlook tournament of argument is we still don't have all the facts yet you know in my mind do you bring in more witnesses didn't have hope picks come in and don McGann but he just go for like the tax returns because if you have to pay that there are other directions all right lord let me ask you this and I'm I'm very serious about this were speaking by the way with Laurie Levenson she's a professor of law at Loyola and she's a former professor of federal prosecutor now I forget residents saying it was a so utterly important I don't remember anyway altera plunging okay you didn't mention well you're coming back here thought which is you know there was some discussion yesterday and whether he could be charged when he got out of office right and one does wonder what's happening up in New York that would be a normal jurisdiction for that to happen so you know all of this might just sort of be a way to say he's got to be held accountable when the hardest way but the way that's most important is that the coming election and it's frustrating I think that we didn't hear any of the major candidates yesterday remark on the ceiling two yeah none of whom said we second this is the guy who killed said scire Muller this is a guy who told people to lie and he's still somebody you're considering this is a guy who cozied up to the Russians welcome their information I just thought there was a huge irony when the Republicans were saying exoneration doesn't mean anything what was the president himself will interject at that so I nobody called him on the double speak they came after the hearing yeah and I I was very disappointed the democratic candidates because if they want to become president they will also be the head of the Democratic Party and so it's time for them to show that sort of leadership capability but in your comments you did remind me of what I had forgotten to say and it is important and it is bill bar bill bars the Attorney General of the United States and I suspect that he is somebody who can more readily more easily should he choose to obstruct investigations obstruct justice when it comes to president trump including those investigations are happening in federal courts outside of Washington DC how much should we be concerned about what bill bar is doing behind the scenes I am I'm actually very concerned you know when he first came into office I thought well you know he's career he is going to be loyal to doing what's right I don't have that same confidence anymore the what I'm most worried about is the investigation into the steel dossier in the beginning of the investigation I wanted to if you want to play politics he could twist that right against the Democrats and that would be much more damaging than anything that's happened up to now I think that's what they're attempting and there's another thing too and that also relates to some of what you were talking about when the president leaves office and and it Robert Muller made this clear yesterday certainly you can pursue criminal charges against him when he's no longer president except for the statute of limitations and he did not have an answer to that question the LC memo really didn't adequately address that so what does happen doesn't doesn't that by abiding by the LC terms you're assuming the president's only going to serve one term in office and otherwise if he's reelected is above the law well I think that's right I mean this all comes down to the election because I don't agree that that somehow and you told the time while he's in office if he gets a second term he's never going to be prosecuted and that's just a clear message that maybe has to go out to the public yeah I think I think that's absolutely true and I really appreciate you bringing that up listen let's get a one quick call here from one of our listeners before we go this is Lee calling from San Jose Lee welcome to KGO your own with Laurie Levenson go ahead that's wonderful I called the other day and I was very upset I read Gibbons decline and fall of the Roman Empire I could just about Roman history yeah are it and Bob and Cicero on duty right okay yes I'm scared but was just sort of had a scared chopped off are you are you we're gonna take Donald Trump to the guillotine no no well what's your question professor Levinson there's money and power yeah and and the thing is it is but err I will I used to be in touch with senator Robert Bork yes and we were we were to change letters in mail right yeah and he wrote losing America and that was when bush was president right so do you have a question for professor Levinson because I have limited time with her right now only no I understand I'm sorry it's okay I mean I I would like to respond to him yes please thank you Sir thank you Sir for realizing that what we face now is something that we've been warned about for centuries and then it comes down some of those basic values I think when Adam yes didn't get into the details but he got into what is at stake here as you mentioned before that really is what's at stake it's not about an individual prosecution it's not about an individual count it's not about about an element of the crime it's about the really big pictures and a threat to democracy so I don't mean to be overly dramatic but I think you're right on the spot I think we're being unduly dramatic at this point I mean it is turned into what some people view is a political game and the stakes as you said are so much higher than that we all need to pay attention and I do believe that Congress has to do its duty under the constitution and so do we as citizens we have to clamor for the kind of for the Congress to do its job and for the president to not be above the law and unless we do that man we set a precedent that I think it's scary you know I heard somebody that I respect tremendously yesterday he was actually in studio with me he's one of my colleagues and he said I'm opposed to impeachment Pat I'm opposed to impeach with because it overthrows the will of the people and I boggles my mind as well is it ever appropriate then because anytime you impeach an elected representative you're gonna overthrow the will of the people but there's a reason for it well you know I think that what we've learned is impeachment and politics can I like law a lot because it's a lot more certain were in really uncertain times thank you for having me on and thank you so much so it's been a pleasure talking with you eighty eighty a tennis or telephone number will come back with your telephone calls as we talk about the aftermath of the molar testimony and where do you think we go from here will the Democrats do you think by pursuing impeachment inquiry will they begin the hearings the hearings which really will allow them to get more witnesses and more information because the courts are going to be tilted toward what the Congress is asking for when what they are asking for is part and parcel of an impeachment investigation which is which is entirely within the purview of the Congress eighty eighty eight ten is the

Robert Muller Laurie Levenson Laurie Levenso Loyola Law School Professor Of Law
"altera" Discussed on WFAN Sports Radio_FM

WFAN Sports Radio_FM

05:53 min | 3 years ago

"altera" Discussed on WFAN Sports Radio_FM

"Eight seven seven three thirty seven sixty six sixty six and there's no other way to say this mic game is the kids like to say is. I mean, there's no the way the slice. It dice it. I mean it's back and forth. It's now seventy six minutes in half of the seventh inning. And it was so poor putrid performance from Noah Syndergaard. But the saving grace, is that the Mets have had an answer authencity over and over again and the latest big blow Aaron altera the former Philadelphia Philly picked up off the scrap heap making his met debut, hit a moonshot into that second deck. So now we'll see what's going to happen here is. And that's a very lucky that Miguel Cabrera who is on a second base, because otherwise it'd be looking at first and second. Nobody out. But seven six Mets stopped hefty seventh-inning. Let said to Maryland fill is up next on the fan. What's up Phil? JJ. How are you fill? What's that? I did. All right, man. Love hearing your minimum before the future of the fan. Man. I'm looking for you to be in that free to seven slob somewhere down the road. I appreciate that Phil is very, very county. But right now I'm rather busy. I mean. Here on the radio. You got to check out our show the threat over this in why. So we're trying to keep busy Phil. I appreciate that down here manages, the total bummer. You miss it out. You miss of programming. I listen. I love the fact that, you know, last time I talked, I'm talking about this lineup here for the Mitch. I like Rosario at the leadoff spot, and I hope they can teach them how to but, and you know, and, and take some pitches and get on base, and let McNeil and when he comes back that second, so that we can look up and get some first and third situation as like, like the old eighty six days with Dykstra, and in Bachmann. That's my, that's what I like, and I like that. Obviously Alonzo's and the four. Let him hit sixty and swing away, which he's been doing. So I mean, I think that does a lot for our lineup. Well listen the plays for the Mets. Let's be fair. They've done the job. I mean Rosario defense has been a problem. I think offense he's been fine. Oh on. So it's been a godsend McNeil has been a godsend Conforto when he was out on the field was playing pretty well now Nimmo was a massive disappointment. You wonder how he was you wonder what kind of shape P was in, but the problem the Mets have run into twofold, one fill the veteran players have not done. The job Rama's been disappointing Kronos, so far has been massively disappointing. And then you look at that, starting pitching it just hasn't been as dominant it hasn't been as good as we thought it was going to be now it seems like the Graham. When Tomas Nido is catching them is good. Ole Jacob degrom, but syndicate. God. I mean, let's call a Spade, Phil. He's a massive problem for this baseball team. Well, that leads me into my second part of it is at Syndergaard need to shut his mouth, because he's the one he he's got the biggest mile and he's in my mind. He's done. Very little. I though I hate to say nothing but he's done very little in terms of backing it up two years, all in the last two years, you look at fifteen he was great. You look at sixteen. He was the Mets best pitcher that year. But just in general here, you know you think about what's going over the last two years injuries not being on the mound. I mean, whether it's fair unfair you want to be one of the very best. You gotta go out and pitch. Well this year, he's gone out and pitched and he's pitched to a so poor level. So, yeah, I understand the frustration. There's no question about it last thing for sit back and listen to your resume and watch the Mitch basketball. Real didn't it? Give me and I wanted to break forgive me. Kawhi Leonard, I they can have any of the other back guys. I studied, man, he's strong. He can play both ends of the court. He can play any. He can defend any position. He goes inside. He can you know, you you found him. He's a strong as close as strong as bar of the, you can get they didn't give him both max contracts for my for my money. I just, you know, I know we'll never get him. But that's the guy to me for them any younger than than than. I'm sorry. I can't think of thankful for Golden State. Kevin durant. Same level of player that is not a crazy thought in any way to say the Kurai Leonard, and Kevin Durant, or not on equal footing is ridiculously unfair. That's how good it is. You're seeing in this postseason. He's a guy who ready one funnels MVP. The guy can do it all he defends. He can create his own shot. He can hit the outside shot. He's a bona fide stunned. If you told me that Knicks ended up with Kuwata, instead of Kevin Durant. I won't complain. And the Tigers have just regained the lead, a double down, the feline, who is that off the bat of his that, hey, cts, Rosenberg. I believed that his Hicks be catching for the Tigers. But is now eight two seven Tigers while game at Citi field? Very well, Cam, let's say to mount olive Alex up next on the foul up. Alex, hey, what's up JJ first time, long time buddy, Alex? How are you Betty? What's happening, bro? Hey, listen. I want to talk about some real quick with the jets, how you talking about the function or not, right. No dysfunction with the jet. You know what that's coming from coming from the two feet reported? One reinvent the other one. Manny. He's got Bobby back to New.

Mets Phil Kevin durant Tigers Rosario Kawhi Leonard McNeil Miguel Cabrera Noah Syndergaard mount olive Alex Alex Maryland Citi field Aaron altera Tomas Nido Ole Jacob degrom Alonzo Mitch basketball Syndergaard Golden State
Intel cuts forecast as China data center sales remain weak

CNBC's Fast Money

01:11 min | 3 years ago

Intel cuts forecast as China data center sales remain weak

"Until CEO right now saying that they're seeing a dramatic slowdown in China. Those are his words from business customers in China. And the question is is it a cyclical slowdown? We know China's going through a rough patch. Or is it a trade slowdown? And this is one of the things I think people will still be challenged by. We're hearing both sides of this China story. I in fact, this this is a hold on. This is a terrible show. So a couple years ago until paid seventeen billion dollars to buy altera to get into the internet of things. They don't want to just be PC's and servers and mobile devices. They want to be everywhere. China manufacturers all of these things. Right. So the fact that we are hearing this on April twenty. Four four and a half months after apple told us in January second that China was really bad in the prior three quarters. I just don't think that's great. I've heard tons of stuff for the last couple of weeks about all these green shoots in China. And it's really not confirmed. This is data that we've gotten from China. That's telling us things are better as they're negotiating a tree deal. And this is not politics either by them not buying Intel nowhere else to buy these chips. I think it I think it is. I think you're making a good point. But I think the made in China twenty twenty-five includes exactly going head on against what these companies are. I think that's that's the right. All

China CEO Altera Intel Apple Seventeen Billion Dollars Three Quarters
"altera" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

05:42 min | 3 years ago

"altera" Discussed on Bloomberg Radio New York

"Bloomberg BusinessWeek with Carol Massar and Jason Kelly from Bloomberg radio. So the businesses ski resort has definitely volved over the past couple of decades with two notable enlarge players emerging. It's something the magazine has reported on before and this week reporter Kyle stock goes deeper into the business of skiing and selling lift tickets. I've gotta say you're a skier. I am. I'm wondering about this story came to me. Well, tell me like what what did you see that was going on in the industry because you know, there's been a lot of private equity money industry. Lot of things changing the business models always often a structure around real estate. So they use the mountain to sell condos that type of thing in the past ten years is really this awareness that maybe the skiing's enough if you structure the properties, right? If you on the right stuff if you can group. The tickets together and get this network effect going where you can get skiers moving across the country and staying at your different resorts. And kind of there's a there's a collective momentum to it. And I feel like your strength in size strengthened scale take us to right exactly take us to Vale. Right. 'cause it was around the financial crisis starting to do some interesting things so Vaillant public in ninety seven and they started buying resort and making this model work. So there's not a lot of cost savings around owning resorts, you still need if you have a four hundred thousand dollar grooming machine in one mountain. You can't just move it to the other mountain. We need a bunch of different stuff. But there is synergies with financing sort of the cost of money, and then they were able to sort of make the math work on these network effects and get this sort of the whole is greater than some of the parts. So let's fascinating is about these passes that they have created mega passes. Right. That you buy you have to buy them really before the season starts about that. Because then I. I feel like has changed the financial equation story the ski industry, so the thinking was always to get that daily lift ticket price as high as possible. Right. But with the cheaper pass they were giving up some revenue seemingly, but they're getting people to commit early. So they take some the lumping us out of the business model. They get a bunch of revenue over the summer. Frankly, their slowest time, and they got people committed to skiing before the snow even starts falling. So they know that revenue ahead of the season. Essential, right. So they stopped selling those around thanksgiving and they've locked in a huge chunk of their revenue for the year, whether it snows or not. So it's a really powerful model is kind of a contrarian thinking when it came out right in the mid nineties, but it's only proven itself out. Tells about the guy behind it was rob cap of cats. About him. He's Warton educated. Very Wall Street guy came out of private equity had a bit of a. You know, life reevaluation after nine eleven and moved out west, and he had been on the veil board become CEO, very smart guy, very focused guy. So the the original epic pass, which is fails product right was sort of his idea and Panna change the industry, and from there all the other resorts that were independently owned started trying to kind of cobble together something similar in form these coalitions and tried to partner, but they weren't ever able to sort of match the gravity of Vail until two years ago. The southern roll up happen with this company altera to tell us about them, right? Because now that's the other big player. Yeah. So it's basically three companies that each owned a couple of ski resorts. And then there was a fourth company called Intrawest, which was I think seven or eight resorts at the time that had been in trouble was private equity owned, and they were looking for an exit. Right. So these three companies got together. And said, hey, let's let's musher mountains together. Let's by this force company. So overnight, there's a company the size and scale of Vail, and they too have a pass to have a pass this. Winter's there, I it's funny and reading your story it felt like there are a lot of folks that wanted to partner with the second company because and kind of go up against fail. Yeah. Tell me about kind of the personalities of each and how these two are playing says so Vale is very I mean, they have a model they have a strategy. The knock on them is that their little homogeneous, which they take issue with the argue the other resorts are still very unique. And that's true. But they do all wear the same color parkas. And there's some there's some batching on food. And that kind of thing altera is run by this guy, rusty, Gregory who's very much. There's kind of a ski bum Bob to him. Yeah. He came out of the university of Washington. He was a linebacker. It's very laid back guy knows everybody in the industry, very friendly, dude. So and then was working right at a ski resort fifty after college. And then just kind of worked his way up. I mean, obviously, very intelligent man, part owner rain part owner any CEO Volterra. So when this role of happened in this company overnight just kind of formed he takes the reins, and then he just kinda starts going through his Rolodex and calling all ski buddies through the industry. So there's a sense that tear in partnering with these mountains failed generally likes to own the mountain, not partner. Altera says, hey, we don't mind if we don't your mountain, we just wanna work with you. And we want you on our pass. And then they get a piece of it. Yeah. It sounds like from your reporting. Once it started everybody was like really quick happen. Very fast interesting story, and I'm sure as skier it was a fun.

partner skiing Altera Bloomberg CEO reporter Kyle stock Vaillant Intrawest Vale Carol Massar Jason Kelly Panna Volterra university of Washington
"altera" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

05:45 min | 3 years ago

"altera" Discussed on Bloomberg Radio New York

"This is Bloomberg BusinessWeek with Carol Massar and Jason Kelly from Bloomberg radio. So the businesses ski resorts has definitely evolved over the past couple of decades with two notable large players emerging. It's something the magazine has reported on before and this week reporter Kyle stock goes deeper into the business of skiing and selling lift tickets. I've gotta say, you're a skier, aren't you? I'm wondering about this story came to me. Well, tell me like what what did you see that was going on in the industry because we know there's a little bit a lot of private equity money industry. Lots of things changing the business models always often a structure around real estate. So they use the mountain to sell condos that type of thing. Damn. Is really this awareness that maybe the skiing's enough. If you structure the properties, right? If you on the right stuff if you kind of group. The tickets together and get this network effect going where you can get skiers moving across the country and staying at your different resorts, kind of there's a there's a collective momentum to it. And I feel like your strength in size strengthened scale take us to right exactly take us to Vale. Right. Because it was around the financial crisis. Started do some interesting things so Vaillant public in ninety seven and they started buying resort and kind of making this model work. So there's not a lot of cost savings around owning resorts. He's still need if you have a four hundred thousand dollar grooming machine in one mountain. You can't just move it to the other mountain you need a bunch of different stuff. But there is synergies with financing sort of the cost of money, and then they were able to sort of make the math work on these network effects and get this sort of the whole is greater than some of the parts. So what's fascinating is about these passes that they have created mega passes. Right. That you buy you have to buy them really before the season started about that. Because then. I feel like has changed the financial equation in story ski industry. So the thinking was always to get that daily lift ticket price as high as possible. Right. But with the cheaper pass they were giving up some revenue seemingly, but they're getting people to commit early. So they take some the lump penis out of the business model. They get a bunch of revenue over the summer. Frankly, the slowest time, and they get people committed to skiing before the snow even starts falling. So they know that revenue ahead of the season. Essential, right. So they stopped selling those around thanksgiving and they've locked in a huge chunk of their revenue for the year, whether it snows or not. So it's a really powerful model is kind of a contrarian thinking when it came out in the mid nineties, but it's only proven itself out. What about the guy behind? It. Was it rob cap of cats? So he's Warton educated. Very Wall Street guy came out of private equity had a bit of a. You know, life reevaluation after nine eleven and moved out west, and he'd been on the veil board become CEO, very smart guy, very focused guy. So the the original epic pass, which is fails product right was was sort of his idea and kind of changed the industry, and from there all the other resorts that were independently owned started trying to kind of cobble together something similar in form these coalitions and tried to partner, and they weren't ever able to sort of match the gravity of Vail until two years ago. The southern roll up happened with this company altera to tell us about them, right? Because now that's the other big player. Yeah. So it's basically three companies that each own a couple of ski resorts. And then there was a fourth company called Intrawest, which was I think seven or eight resorts at the time that had been in trouble was private equity owned, and they were looking for an exit. So these three companies got together and said, hey, let's let's musher mountains together. Let's by this force company. So overnight, there's a company the size and scale veil, and they too have a pass to have a pass this. Winter's there, I it's funny in reading your story. It felt like there are a lot of folks that wanted to partner with the second company because and kind of go up against fail. Yeah. Tell me about kind of the personalities of each and how these two are playing says so Vale is very I mean, they have a model. They have a strategy the knock on them that their little homogeneous, which they take issue with right? They argue that other resorts are still very unique. And that's true. But they do all wear the same color parkas. And you know, there's some there's some batching on food. And that kind of thing altera is run by this guy, rusty, Gregory who's very much. There's kind of a ski bum Bob to him. Yeah. He came out of university of Washington. He was a linebacker. It's very laid back guy knows everybody in the industry, very friendly doot, so and then was working right at a ski resort. He was a lift after college. And then just kind of worked his way up. I mean, obviously, very intelligent man part on part owner any CEO altera. So when this role of happened in this company overnight just kind of formed he takes the reins, and then he just kinda starts going through his Rolodex and calling his ski buddies through the industry. So there's a sense that altarum in partnering with these mountains failed generally likes to own the mountain, not partner. Altera says, hey, we don't mind if we don't fire mountain, we just want to work with you. And we want on our pass. And then they get a piece of it. Yeah. It sounds like from your reporting. Once it started everybody was like. Really quit happen. Very fast. Interesting story, and I'm sure as a skier it was a fun one in terms of what's going on in the industry. Thank you. Thank.

partner Altera skiing Bloomberg CEO altera Vaillant Vale reporter Kyle stock Intrawest Carol Massar ski CEO Jason Kelly fire mountain
"altera" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

05:42 min | 3 years ago

"altera" Discussed on Bloomberg Radio New York

"Is Bloomberg BusinessWeek with Carol Massar and Jason Kelly from Bloomberg radio. So the business of ski resort has definitely evolved over the past couple of decades with two notable enlarge players emerging. It's something the magazine has reported on before and this week reporter Kyle stock goes deeper into the business of skiing and selling lift tickets. I've gotta say, you're a skier, aren't you? I'm wondering about this story came to me. Well, tell me like what what did you see that was going on in the industry because we know there's a lot of private equity money industry. A lot of things changing the business model is always often a structure around real estate. So they use the mountain to sell condos that type of thing in the past ten years is really this awareness that maybe the skiing's enough if you structure the properties, right? If you on the right stuff, if you kind of group tickets together and get this network affect going where you can get skiers moving across the country and staying at your different resorts. And kind of there's a there's a collective momentum to it. And I feel like there's strength in size strengthened scale take us to right exactly take us to Vale. Right. Because it was around the financial crisis starting to do some interesting things so veil in public in ninety seven and they started buying resorts and kind of making this model work. So there's not a lot of cost savings around owning a of resorts. He's still need. You know, if you have a four hundred thousand dollars grooming machine in one mountain. You can't just move it to the other mountain you need a bunch of different stuff. But there is synergies with financing sort of the cost of money, and then they were able to sort of make the math work on these network effects and get this sort of the whole is greater than some of the parts. So let's fascinating is about these passes that they have created mega passes. Right. That you buy you have to buy them really before the season starts because then I feel like has changed the financial equation story the ski industry, so the thinking was always to get that daily lift ticket price as high as possible. But with the cheaper pass they were giving up some revenue seemingly, but they're getting people to commit early. So they take some the lumping us out of the business model. They get a bunch of revenue over the summer. Frankly, their slowest time, and they get people committed to skiing before the snow even starts falling. So they know that revenue ahead of the season essential rate. So they stopped selling those around thanksgiving and they've locked in a huge chunk of the revenues for the year, whether it snows or not. So it's a really powerful model if kind of a contrarian thinking when it came out right in the mid nineties, but it's only proven itself out. What about the guy behind? It was rob cap of cats. He's. Very Wall Street guy came out of private equity had a bit of a. You know, life reevaluation after nine eleven and moved out west and he'd been on the billboard become CEO, very smart guy, very focused guy. So the the original epic pass, which is fails product right was sort of his idea antenna changed the industry, and from there all the other resorts that were independently owned started trying to kind of cobble together something similar in form these coalitions and tried to partner, and they they weren't ever able to sort of match the gravity of Vail until two years ago. This other roller happened with this company altera to tell us about them, right? Because now that's the other big player. Yeah. So it's basically three companies that each own a couple of ski resorts. And then there was a fourth company called Intrawest, which was I think seven or eight resorts at the time that had been in trouble was private equity owned, and they were looking for an exit. So these three companies got together and said, hey, let's let's mush mountains together by this force company. So overnight, there's a company the size and scale of Vail have a pass to have a pass this. Winter's there, I it's funny. Reading your story. It felt like there are a lot of folks that wanted to partner with the second company because and kind of go up against fail. Yeah. Tell me about the personalities of each and how these two are playing says so is very I mean, they have a model. They have a strategy. The knock on them is that their little homogeneous, which they take issue with the argue that other resorts are still very unique. And that's true. But they do all wear the same color parkas. And you know, there's some there's some batching on food. And that kind of thing altera is run by this guy, rusty, Gregory who's very much. There's kind of a ski bum vibe to him. Yeah. He came out of university of Washington. He was a linebacker. It's very laid back guy knows everybody in the industry, very friendly, dude. So and then was working right at a ski resort fifty after college. And then just kind of worked his way up. I mean, obviously, very intelligent man part on a part owner any CEO altera. So when this role of happened in this company overnight just kind of formed he takes the reins, and then he just kinda starts going through his Rolodex and calling all his ski buddies through the industry. So there's a sense that altarum in partnering with these mountains veiled generally likes to on the mountain, not partner. Altera says, hey, we don't mind if we don't buyer mountain, we just wanna work with you. And we want on our pass, and they get a piece of it. Yeah. It's from your reporting. Once it started everybody was like, really quite happen. Very fast interesting story, and I'm sure as a skier it was a.

partner Altera skiing Bloomberg CEO altera reporter Kyle stock Intrawest Vale Carol Massar CEO Jason Kelly university of Washington Winter rusty Gregory
"altera" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

05:44 min | 3 years ago

"altera" Discussed on Bloomberg Radio New York

"Is Bloomberg BusinessWeek with Carol Massar and Jason Kelly from Bloomberg radio. So the business ski resort has definitely evolved over the past couple of decades with two notable enlarge players emerging. It's something the magazine has reported on before and this week reporter Kyle stock goes deeper into the business of skiing and selling lift tickets. I've gotta say, you're a skier aren't am. I'm wondering about this story came to me. Well, tell me like what what did you see that was going on in the industry because we know there's a little bit a lot of private equity money industry. Lot of things changing the business model is always often structure around real estate. So they used the mountain to sell condos that type of thing in the past ten years is really this awareness that maybe the skiing's enough if you structure the properties right on the right stuff if you of group. The tickets together and get this network affect going where you can get skiers moving across the country and staying at your different resorts, kind of there's a there's a collective momentum to it. And I feel like your strength in size strengthened scale take us to right exactly take us to Vale. Right. 'cause there's around the financial crisis starting to do some interesting things so Vaillant public in ninety seven and they started buying resorts and kind of making this model work. So there's not a lot of cost savings around owning a bunch of resorts, you still need, you know, if you have a four hundred thousand dollars grooming machine in one mountain, you can't just move it to the other mountain you need a bunch of different stuff. But there is synergies with financing sort of the cost of money, and then they were able to sort of make the math work on these network affects and get this sort of the whole is greater than some of the parts. So fascinating is about these passes that they have created mega passes. Right. That you buy you have to buy them really before the season starts that about that. Because then. I feel like has changed the financial equation and story the ski industry. So the thinking was always to get that daily lift ticket price as high as possible. Hey, but with the cheaper pass they were giving up some revenue seemingly, but they're getting people to commit early. So they take some the lump penis out of the business model. They get a bunch of revenue over the summer. Frankly, their slowest time, and they get people committed to skiing before the snow even starts falling. So he know that revenue ahead of the season. Essential, right. So they stopped selling those around thanksgiving and they've locked in a huge chunk of their revenue for the year, whether it snows or not. So it's a really powerful model if it's kind of a contrarian thinking when it came out right in the mid nineties, but it's only proven itself out. What about the guy behind? It was rob tap of cats about him. He's Warton educated. Very Wall Street guy came out of private equity had a bit of a. You know, life reevaluation after nine eleven and moved out west, and he'd been on the board become CEO, very smart guy, very focused guy. So the original epic pass, which is fails product right was was sort of his idea and kind of change the industry, and from there all the other resorts that were independently owned started trying to kind of cobble together something similar in form these coalitions and try to partner, and they weren't ever able to sort of match the gravity of Vail until two years ago. The southern roll up happen with this company altera to tell about them, right? Because now that's the other big player. Yeah. So it's basically three companies that each owned a couple of ski resorts. And then there was a fourth company called Intrawest, which was I think seven or eight resorts at the time that had been in trouble was private equity owned, and they were looking for an exit. Right. So these three companies got together. And said, hey, let's let's musher mountains together. Let's by this force company. So overnight, there's a company the size and scale veil, and they have a pass to have a pass this. Winter's there, I it's funny. Invading your story. It felt like there are a lot of folks that wanted to partner with the second company because they kind of go up against fail. Yeah. Tell me about the personalities of each and how these two are playing says so Vale is very I mean, they have a model they have a strategy. The knock on them as that their little homogeneous, which they take issue with right? They argue that resorts are still very unique. And that's true. But they do all wear the same color parkas. And there's some there's some batching on food. And that kind of thing altera is run by this guy, rusty, Gregory who's very much. There's kind of a ski bum vibe damn. Yeah. He came out of university of Washington. He was a linebacker. It's very laid back guy knows everybody in the industry, very friendly, dude. So and then was working at a ski resort. He was a lift after college. And then just kind of worked his way up. I mean, obviously, very intelligent man part on right now part owner any CEO altera. So when this role of happened in this company overnight just kind of formed he takes the reins, and then he just kinda starts going through his Rolodex and calling all his ski buddies through the industry. So there's a sense that I'll tear in partnering with these mountains veiled generally likes to on the mountain, not partner all says, hey, we don't mind. We don't buy your mountain. We just wanna work with you. And we want on our pass, and they get a piece of it. Yeah. It sounds like from your reporting wants to started. Everybody was like really quick happen. Very fast interesting story, and I'm sure as a skier it was a fun one to replace good in terms of.

partner skiing Bloomberg CEO altera Vale reporter Kyle stock Vaillant Intrawest Carol Massar CEO Jason Kelly university of Washington Winter rusty
"altera" Discussed on WAFS Biz 1190

WAFS Biz 1190

05:36 min | 3 years ago

"altera" Discussed on WAFS Biz 1190

"Ski resorts has definitely evolved over the past couple of decades to notable enlarge players emerging. It's something the magazine has reported on before and this week reporter Kyle stock goes deeper into the business of skiing and selling lift tickets. I've gotta say, you're a skier, aren't you? I am. I'm wondering about this story came to me. Well. Well, tell me what what did you see that was going on in the industry because we know there's been a lot of private equity money industry. Lot of things changing the business model is always often structure around real estate. So they use the mountain to sell condos that type of thing in the past ten years is really this awareness that maybe the skiing's enough if you structure the properties, right? If you're on the right stuff, if you kind of group tickets together and get this network effect going where you can get skiers moving across the country and staying at your different resorts. And kind of there's a there's a collective momentum to it, and I feel like the strength in size strength and scale take us to right exactly take us to Vale. Right. Because it was around the financial crisis. Started to do some interesting things so Vaillant public in ninety seven and they started buying resort and kind of making this model work. So there's not a lot of cost savings around owning a bunch of resorts. He's still need, you know, if you have a four hundred thousand dollar grooming machine in one mountain, you can't just move. The other mountain you need a bunch of different stuff. But there is synergies with financing sort of the cost of money, and then they were able to sort of make the math work on these network affects and get this sort of the whole is greater than some of the parts. So let's fascinating is about these passes that they have created mega passes. Right. That you buy you have to buy them really before the season starts because then I feel like has changed the financial equation story the ski industry, so the thinking was always to get that daily lift ticket price as high as possible. Hey. The cheaper pass they were giving up some revenue seemingly, but they're getting people to commit early. So they take some the lumping out of the business model. They get a bunch of revenue over the summer. Frankly, their slowest time, and they get people committed to skiing before the snow even starts falling. So he knows that revenue ahead of the season. Essential, right. So they stopped selling those around thanksgiving and they've locked in a huge chunk of their revenue for the year, whether it snows or not. So it's a really powerful model if it's kind of a contrarian thinking when it came out right in the mid nineties, but it's only proven itself out. What about the guy behind? It. Was it rob cap of cats? About him. He's Warton educated. Very Wall Street guy came out of private equity had a bit of a. You know, life reevaluation after nine eleven and moved out west, and he'd been on the veil board become CEO, very smart guy, very focused guy. So the the original epic pass, which is fails product right was was sort of his idea and kind of change the industry, and from there all the other resorts that were independently owned started trying to kind of cobble together something similar in form these coalitions and tried to partner they weren't ever able to sort of match the gravity of Vail until two years ago. This other up happened with this company altera to tell us about them, right? Because now that's the other big player. Yeah. So it's basically three companies that each own a couple of ski resorts. And then there was a fourth company called Intrawest, which was I think seven or eight resorts at the time that had been in trouble was private equity owned, and they were looking for an exit. So these three companies got together. And said, hey, let's let's musher mountains together. Let's by this force company. So overnight, there's a company the size and scale veil, and they have a path to have a pass this. Winter's there, I it's studying reading your story. It felt like there are a lot of folks that wanted to partner with the second company because kinda go up against fail. Yeah. Tell me about the personalities of each and how these two are playing says so Vale is very I mean, they have a model. They have a strategy. The knock on them is that their little homogeneous, which they take issue with right? They argue that other resorts are still very unique. And that's true. But they do all wear the same color parkas. And there's some there's some batching on food. And that kind of thing altera is run by this guy, rusty, Gregory who's very much. There's kind of a ski bum vibe to him. Yeah. He came out of the university of Washington. He was a linebacker. It's very laid back guy knows everybody in the industry, very friendly, dude. So and then was working at a ski resort. He was a lift after college. And then just kind of worked his way up. I mean, obviously, very intelligent, man. Part owner right now part owner any CEO altera. So when this role of happened in this company overnight just kind of formed he takes the reins, and then he just kinda starts going through his Rolodex and calling all ski buddies through the industry. So there's a sense that altarum in partnering with these mountains Vail generally likes to own the mountain, not partner. Altera says, hey, we don't mind if we don't buy your mountain. We just wanna work with you. And. And they get a piece of it. Yeah. It's like from your reporting. Once it started everybody was like, really quit happen. Very fast. Interesting story, and I'm sure as skier it was a fun one.

partner Altera skiing Ski CEO altera Vaillant Vale reporter Kyle stock Intrawest CEO university of Washington Winter rusty Gregory
"altera" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

05:45 min | 3 years ago

"altera" Discussed on Bloomberg Radio New York

"This is Bloomberg BusinessWeek with Carol Massar and Jason Kelly from Bloomberg radio. So the business ski resorts has definitely evolved over the past couple of decades with two notable enlarge players emerging. It's something the magazine has reported on before and this week reporter Kyle Dhaka's deeper into the business of skiing and selling lift tickets. I've gotta say you're a skier. Am I'm wondering about this story came to me. Well, tell me like what what did you see that was going on in the industry because we know there's a little bit a lot of private equity money industry. Lot of things changing the business model is always often a structure around real estate. So they use the mountain to sell condos that type of thing of the past ten years is really this awareness that maybe the skiing's enough if you structure the properties right on the right stuff. If you kind of group. The tickets together and get this network effect going where you can get skiers moving across the country and staying at your different resorts. And kind of there's a there's a collective momentum to it. And I feel like your strength in size strengthened scale take us to right exactly take us to Vale, right? Because there's around the financial crisis. Started to some interesting things so Vaillant public in ninety seven and they started buying resort and kind of making this model work. So there's not a lot of cost savings around owning a much Zorzi still need, you know, if you have a four hundred thousand dollar grooming machine in one mountain, you can't just move it to the other mountain you need a bunch of different stuff. But there is synergies with financing sort of the cost of money, and then they were able to sort of make the math work on these network effects and get this sort of the whole is greater than some of the parts. So let's fascinating is about these passes that they have created mega passes. Right. That you buy you have to buy them really before the season starts about that. Because then. I feel like has changed the financial equation story the ski industry, so the thinking was always to get that daily lift ticket price as high as possible, right? But with the cheaper pass they were giving up some revenue seemingly, but they're getting people to commit early. So they take some the lumping us out of the business model. They get a bunch of revenue over the summer. Frankly, the slowest time, and they get people committed to skiing before the snow even starts falling. So they know that revenue ahead of the season essential rate. So they stopped selling those around thanksgiving and they've locked in a huge chunk of their revenue for the year, whether it snows or not. So it's a really powerful model. It was kind of a contrarian thinking when it came out right in the mid nineties, but it's only proven itself out. Tells about the guy behind it was rob cap of cats. So he's Warton educated. Very Wall Street guy came out of private equity had a bit of a. You know, life reevaluation after nine eleven and moved out west, and he'd been on the veil board become CEO, very smart guy, very focused guy. So the the original epic pass, which is veiled product right was sort of his idea and kind of change the industry, and from there all the other resorts that were independently owned started trying to kind of cobble together something similar in form these coalitions and tried to partner, and they weren't ever able to sort of match the gravity of Vail until two years ago. This other roll up happened with this company altera to tell us about them, right? Because now that's the other big player. Yeah. So it's basically three companies that each own a couple of ski resorts. And then there was a fourth company called Intrawest, which was I think seven or eight resorts at the time that had been in trouble was private equity owned, and they were looking for an exit. Right. So these three companies got together. And said, hey, let's let's musher mountains together. Let's by this fourth company, so overnight. There's a company the size and scale Vail, and they have a pass to have a pass this. Winter's there, I it's funny. Reading your story. It felt like there are a lot of folks that wanted to partner with the second company because and kind of go up against fail. Yeah. Tell me about the personalities of each and how these two are playing. So Vale is very they have a model. They have a strategy. The knock amendments that there little homogeneous, which they take issue with right? They argue that other resorts are still very unique. And that's true. But they do all wear the same color parkas. And you know, there's some there's some batching on food. And that kind of thing altera is run by this guy, rusty, Gregory who's very much. There's kind of a ski bum vibe to him. Yeah. He came out of the university of Washington. He was a linebacker. It's very laid back guy knows everybody in the industry, very friendly, dude. So and then was working right at a ski resort. He was a lift after college. And then just kind of worked his way up. I mean, we're obviously very intelligent, man. Part a part owner any CEO altera. So when this role of happened in this company overnight just kind of formed he takes the reins, and then he just kinda starts going through his Rolodex and calling all his ski buddies through the industry. So there's a sense that altera in partnering with these mountains veiled generally likes to own the mountain, not partner. Altera says, hey, we don't mind if we don't buyer mountain, we just want to work with you. And we want on our pass. And then they get a piece of it. Yeah. It sounds like from your reporting wants it started. Everybody was like. Really happen. Very fast interesting story, and I'm sure as a skier it was a fun one to in terms of what's going on in the industry cuff. Thank you..

partner Altera skiing Bloomberg Vale CEO altera Vaillant Kyle Dhaka reporter Intrawest Carol Massar CEO Jason Kelly university of Washington Winter rusty