20 Episode results for "Allesandro"

Listen First! DICTATORS, A Parcast Original Series!

Unexplained Mysteries

18:59 min | 1 year ago

Listen First! DICTATORS, A Parcast Original Series!

"Hi Listeners I'm thrilled to tell you about a new podcast series. I'm hosting called dictators. There are natural born leaders with a never ending thirst for power through force and deceit. They rise through the ranks towards radicalism. Eliminating anyone who stands in their way every Tuesday hear more about the men who claim to love their country but we're intricately responsible for killing millions of their own people in this special clip from our first episode. Learn about Benito Mussolini's transformation from Italian Superman to despise is desperate. If you want to listen to the full episode follow dictators Freon spotify over. Ever you get your pod guests when the Great War ended in nineteen eighteen. It ushered in a global depression both economically and socially the soldiers who survived came home two countries. They didn't recognize countries with new names and new borders racked act by new fears even for the victors. A return to stability seemed impossible. There was a sense that everything everything was broken. Democracy had failed. Capitalism had failed socialism was failing to nihilism was the only only philosophy that still made sense in Europe. The young people who came of age during this time were called the generation of nineteen in fourteen France called them the generosity on defer the gunfire generation in Britain and America. They were known as the lost generation in that kind of mass desperation. Certain things can slip through the cracks. The people let their leaders consolidate power. Let them blame. Foreigners let them do away with civil liberty or two may trust it in despots fits because there really wasn't a better alternative until before they realized it. The apocalypse they were trying to avoid was was right there on their doorstep. Those are the circumstances that led to the rise of totalitarianism after world. War One to the rise of dictators. Welcome to dictators a new podcast original. I'm Richard and I'm kate with this series. We want to go deep into the minds. Signs of some of history's most hated despots. We all know about the atrocities committed by the likes of Hitler and Stalin in the United States yes were familiar with longtime American adversaries. Such as Fidel Castro and Kim Jong UN on dictators will trace the psychological whole cultural and spiritual influences that transformed these individuals. Either they were born psychopathic or they were hardened circumstance without fail each went from wanting to save their country to destroying it. You can find all episodes of dictators haters and all other podcast originals for free on spotify or wherever you listen to podcasts to stream dictators for free on spotify. Just open the the APP and type dictators in the search bar at par cast. We are grateful for you our listeners. You allow us to do what we love. Let us know how we're doing reach out on facebook and Instagram at Park. AST and twitter at podcast network and if you enjoy today's episode the best way to help us is to leave a five star review. Wherever you're listening it really does help for our first six episodes? We're starting with a bang as we explore the lives of world. War twos three worst dictators Benito Mussolini Joseph Stalin and Adolf Hitler today we'll see how Mussalini a harness disparate social elements such as socialism nationalism and future ISM to forge a new belief system. Fascism this hateful ideology would be his chief tool in portraying himself as the ideal Italian man and it would go on onto inspire an even greater evil. Next week we'll see how an alliance with that Greater Evil Nazi Germany led to Mussolini's Leaney's downfall. Mussolini is often thought of as Hitler's incompetent lackey his fellow fascist. Who Lost the war in Italy and died a day earlier on April twenty eighth nineteen forty-five his body hung in a square and spit upon wrong? But that is the modern perception in his time. Mussalini was considered a swashbuckling heartthrob a master politician Shen. He rose to power in Italy years. Before Hitler became the face of totalitarianism despite destroying civil liberties in his country and exiling thousands of Italian Jews to concentration camps Mussolini's people loved him and some still do. But how could the people of any time view a monster in such a romantic light and how has his global reputation fallen. I'm from that of the ultimate leader to the ultimate stooge in order to answer these questions. We must trace Mussolini's time as a socialist agitator in Switzerland to his years as a newspaper man to his crafty rise. To Prime Minister Mussolini's entire life was a self defeating journey to fulfil a masculine ideal. He was born on July twenty ninth. Eighteen eighty three. His Father Allesandro Allesandro move was his first role model. According to spark educational miscellany once told a reporter I come of Peasant Stock Doc. My father was a blacksmith. He gave me strength. A young Mussalini would work the forge with his father sweat dripping sparks cinching. His skin researcher Andrea Son. Giovanni describe just the traditional image of Italian steelwork as a completely masculine masculine world. Where the natural characteristics of man strength courage leadership honor aggression are praised to excess assess? Mussolini picked up on this learning to be strong to a fault to express only the most dominant part of himself. He was taught that that a man worked hard that he and his father were the laboring peasantry and across the country in Rome there was a king and a church that reap the benefits of their labor and didn't work at all even worse. There were Austrian kings to the north. Who ruled over land and people that were rightfully rightfully Italian Young Mussalini imagined these rulers like fantasy despots almost inhuman every day at the forge? His father filled his mind with ideas about a revolution of workers. Just like them men like them. Strong workers who made the real Italy who would one day inherit the earth. Mussalini loved his father and he wanted nothing more than to live up to these ideals. Is this belief system. Socialism with a little bit of nationalism would entrance and beguile him throughout the rest of his life but but as much as he admired his father he was also confused by him. He talked about strength and honor but Mussalini gradually became aware aware that allesandro didn't exactly personify those things his father's main focus in life was not on his work or his family but his mistress who we often spend money on while Mussalini his two siblings and his mother lived in a small home eating very very basic meals this engendered a toxic dichotomy within the young boy he had a father telling him how to act like a man but had no a strong male role model to actually show him what that looks like and so he would spend his life trying to decide for himself. How a man should act while nursing a selfish streak that would topple a republic because of his own father wasn't going to look out for the young Mussalini then in who white? His mother noticed a growing anger inside of him in eighteen ninety two when Mussolini was nine she sent him to Catholic Boarding School in the hopes. That the priests would be able to calm. The opposite was true. The Catholics were largely anti-socialists. They took out their political beliefs on the CELLINI. The son of a socialist is included withholding food from him and forcing him to sleep in the dog Kennel. His selfish streak deepened as he felt that truly the whole world was out to get him at the same time time. Some of the masculine ideals he had picked up from his father were being reinforced. Catholic doctrine emphasized the differences between men and women how men were meant to be masculine leaders and Women Feminine Mothers. This idea was driven home by the simple fact that it was an all boys. School school with male only teachers Mussolini's growing toxic masculinity famously boiled over one day in the school yard when Mussolini Leaney stabbed a classmate in the hand and so his picture of the ideal man continued to fill out the ideal man was a strong long hard worker like his dad taught him but as he had picked up from Catholic school aggression was vital piece to the puzzle. He would never never forget how the anti-socialist priests had treated him there. Pitiless there need to exert control over a child was anything ED masculine. He figured that his father's disdain for the church in Rome was well placed that the Catholic Church leadership was just as weak as the priests set set his school and so he decided that whatever the ideal man was he wasn't Catholic miscellany managed to survive school in fact he excelled at it he could now express his burgeoning ideals through scathing treatises and impassioned speeches in one thousand nine hundred at the age of seventeen he was about to finish school when he and the rest of Italy learned of the assassination of their king. Umberto the first the king was killed by an anarchist socialist member of the working class. This would have inspired the young miscellany. His his father's worldview was being validated. The real men. The working men were rising up against the parasite upper-class King Umberto was only the second monarch to rule over a united Italy. He was hated by working class. Italians for his support of violent worker suppression. He had also embroiled the country. In wars of conquest in Somalia and Ethiopia the latter of which ended in failure on top of that many Italians hated Umberto for his support of the triple alliance which was a military alliance with Austria. The country's former enemy the failure and alternate murder of this monarch confirmed for Mussalini that socialism was the right philosophy but just because they were right. I didn't mean they had power a new monarch was crowned Victor Emmanuel. The Third Umberto Son. Mussalini worried that he would be drafted into the army and forced to fight in some war driven by this new king. He would not die for someone. He didn't even consider to be a real man. Dan and so in nineteen to after about a year working as an elementary schoolteacher. A nineteen year old miscellany fled to Switzerland hoping to find other Socialists. Other real men. This separation from his country ironically allowed him time. I'm to consider what exactly it meant to be Italian in Switzerland. He saw the same problems as it home. That country was already the location of many of the large banks. It's famous for today and there was a large lower class that saw none of that money. Switzerland was thus a hotbed for socialism. Mussolini met with Socialist leaders wrote for socialist newspapers and clashed with the police. This this playground gave him enough distance from Italian politics. To think about them objectively. The country had been united in eighteen. Sixty one under a new monarchy and with prime minister and parliament. It was supposed to be a new dawn for Italy. Even a return to the days of the Glorious Laureus Roman Empire Fifteen Hundred Years before but this unification had meant nothing for the average Italian they still have to toil showman. Factories others in fields and mines and in nineteen zero to a majority of Italian still weren't even allowed to vote clearly. Unification just meant that the top one percent now centrally controlled the labour and product of the working class in Switzerland. Mussolini learned from leaders of Socialist. Thought men like Vladimir Lenin and Leon Trotsky two founders of the Russian revolution and Devout Marxists. Yes they helped him. Hone the idea of what Italian socialism should look like the rewards of Italian Labor in the hands of Italian workers and no one else. Not The king not parliament not the Austrians but while men like Karl Marx were calling for self self rule. Mussolini never seemed to settle on an exact prescription for what a modern government should look like his. His belief system was heavy with contradiction. He wrote that. Socialism means the elevation and purification of the individual conscience and its achievement will be the result of a long series of efforts. This seemed to suggest that he believed in the combined. Efforts of society as a whole rather the triumphs of the individual but he also admired the idea of the best and brightest pushing the top Mussalini read Darwin and absorbed his message of struggling against tradition authority dogma. This was survival of the fittest philosophy. The idea idea that people in power are in power because of certain traits that make them better suited for it. Mussolini couldn't believe in both the collective collective achievements of society and the survival of the fittest. History would tell which side he leaned toward his racial politics. Were similarly convoluted Mussalini. Hated the nationalist racist philosophies arising in Germany but at the same time he spoke of an Italian soul and was dismissive of their Slavic neighbors to the northeast so he didn't like an emphasis on national identity unless it was Italian national identity and he didn't like racism but he had certain racial prejudices. It was almost deserve. The masculine ideals instilled by his father and sharpened in Catholic. School would never release their hold because as much as he admired. The worker focused ideals of socialism he also seemed to find socialism somewhat feminine many Socialists preached the idea of Global Global Society. Free of borders where everyone was equal this sounded like fanciful nonsense to him. Italy needed to become a world power for that was the only way for him to show the world that the hard labor ideals of his youth were superior the only way to show the world that Italians were true men that he was a true man his image of the ideal man was now the image of the ideal. You Italian man strong aggressive not Catholic socialist but only in so far as you maintain a sense of masculinity and national identity in one thousand nine hundred four a twenty one year old Mussalini was expelled from Switzerland and forced I to return to Italy after inspiring multiple riots against police and falsifying documents. He returned to his home country with a new vision and he would inspire the rural working class that he had been a part of he would do this by playing on the masculine ideals of hard work and painting the ruling class as a feet out of touch parasites he would paint the Catholic Church with the same brush and his fellow Socialists. Well hopefully they would go along with his emphasis on an Italian identity. Italian product in Italian hands not a part of some larger European opean collective that exploited their labor just as the king was currently doing his goal was to inspire socialist revolution in Italy but by the time he was done there would hardly be an Italy. Left at all to find out what happens next listened to dictators. Free on spotify over. Ever you get your podcasts.

Prime Minister Mussolini Mussalini united Italy Switzerland Benito Mussolini Joseph Stalin Adolf Hitler spotify Allesandro Allesandro Mussalini Germany Catholic Church Rome Mussolini Leaney Europe Italy France King Umberto Fidel Castro Global Global Society facebook
Taking the Headache out of IoT

CCC Talks

57:15 min | 10 months ago

Taking the Headache out of IoT

"Welcome to CCC talks empowering it and business professionals in their digital transformation journey. Find all the latest tips tricks and strategies at our blog and resource center at cloud credential dot Org and our host. Ccc Managing Director Mark. O'laughlin everybody welcome to another edition of CC. Talks With Martha Laughlin on the cloud. Credential Council today John by Allesandro Bassey Iot expert on central Europe area manager at things and also if that wasn't enough president of Iot Italy Asandra. Thank you very much for joining us on. Today's podcast time having meets right now I was onto you. Describe yourself as an IOT expert. We're going to drill in on that in a couple of minutes. We know that you're heavily. Invested in digital transformation industry four point. Oh big data iot amongst money things and you're also leading one of the biggest EU co-funded projects on I'll T- free excitedly haired. That comprises what we believe of nineteen core partners on hundreds of stakeholders now Alexandra. Tell us a little bit about yourself. Also this fantastic project working on the not feeling thousand Sam which makes like tortillas today and What we're looking at the beginning of the help the European Commission to draft the very first calls on it and to make fast We'll have forty European Parliament at being part of the extra group mocking two dozen. Ten right So I'm coming in from diverse backgrounds. The midnight I'm starting with technology. Aman they work with clouds and big data before recalling clouds the daytime so a long time ago unfortunately in the recent years with a focus is really more on how to implement some sort of Kogen strategy for companies to transform the business I mean towards connected objects and how pieces of disposal together I is not by itself doesn't make sense in it's big data in that division dancing a lot of stuff of men with really two eighty You project you're are talking about. It's not a One of the huge problems of teas that such a you know par- such a galaxy of different technologies. The approaches different style. Not even the definition I mean is is is a single of. I mean if you search from the Internet connection the appropriate. Probably like forty or fifty different definitions. I myself I get three of them in history and you know if are moving. I know that's not really correct. Some teaser. That's because really it's it's really complex. Mean what exactly is what exactly he beats. Now that given that I mean given the plug that what I see is basically a something which have sensors actuators Something which is observing some physical entity which can be everything in anything can be the temperature. Israel be myself and be the eggs on the fridge and basically creating a digital twin or digital entity Between because it's very fashionable. Now nowadays people do stand them in when talking about him you and basically a man without the modern foundation of what we're talking about. It's it's very complicated on impossible. I mean two different systems dot at the moment there is goes not so fast and then there was not single entity on single company can do from head to toe so that must be some cooperation collaboration between different companies between different vendors. I stop and if there is not not even a single language but a single is a way of understanding what the problem is. Ben Is physically impossible. I mean to make San Siro. The quite as the European thought it was Fundamental who developed from sort of common scheme the architectural reference model which is completely records model. Which is talking about in huddle model appropriate. I have a problem not problem or not. Basically at which functional which communication boggling eight which security Barwick need and then some sort of reference in one size it still does not work in the field so we need some sort of blueprints or a or a set of blueprints and according to fit requirements. You know a specific problem than can follow. I mean these. I mean in order to be able to stable architecture and how has a project finished are still ongoing at a European level? What is old is still a pretty loud. That's very it's very interesting. I think it's so important for all these newer digital technologies that you know what we see and we promote as well as a one size does not fit all kinds anymore and even for cloud file not for big data you need to have some kind of reference architecture model some security model all these different models to pull all of this stuff together. You know it's all loosely coupled these days even though it's highly integrated I think that's a massive challenge Another thing you you mentioned there was sometimes iot. Isn't the solution to the problem. But you're trying to solve but IOT can be part of a solution you know you don't wake up in the morning and say we want to deploy. Iot Let's go. Do you probably have some problems or challenges or some something you have to do in the competitive landscape for. Iot can actually help you gain the advantage that you need but not necessarily. Iot on its own because you need big data a on Olympic some probably cloud behind that I'm security and compliance and all these other things that go with it so it's good to hear I guess they e you level I'm sure the global level but certainly have the EU level. There's this view a. How do we understand this for large community like the European Union And then whether there's another one for the US states or somewhere else or whether other organizations order jurisdictions look at the U. Model and take that maybe that's the I guess guidance. Classic you we find this as well. It's very difficult with your technologies to define simply in a simple definition. So you said you seen about forty or so different definitions for Iot. I know I've seen lots when he go search. We've number of IOT courses. We've tried to define it in a certain way. Is there any definition or phrasing that you've come across a fryer listeners? That you might suggest would be a good starting point for them to define what Iot might be for them. Well recently. Basically I came out with a tweet question checkpoint to man and the answer is yes of three Amanda You are talking about not a problems. One AF is the physical entity Europe serving with digital tweeden. Ornate it's too if an actuator sensing the environment but also more defined environment and the number three is a certain level of intelligence or competition. I mean if you can technological directly linked in the device itself and Ryan. You can buy your team now. I like that because I've asked You. Typically every you know how many people have is you give a definition or can you give a definition of. Iot On you've turned around and said Oh you know let's look at the. Let's give you three criteria to see. Are you talking about Iot? And if you answered Yes to these which which you've just outlined to us you probably are talking about. Iot. I like that. I think we're GONNA blogger site on another day so We'll reference up actor yourself but I think that's a good starting point I'll ask you a little bit later. I think that's a good starting point for organization. Siva think about Are there sensors? Can't be sensors and play that kind of thing that you work for companies. Well call them. Things describes herself as European Design and Innovation Agency which is pioneering in the realm of consumer. Iot can ask you. What kind of innovations are you seeing coming from the application on the use of Iot so the end results are the competitive advantage or the innovation? But what are you seeing out there the team if they can do the Wildest at the Phoenician while the resort. It's a game changer. It's completely told their defense. A piece of what we have seen today. It's probably even bigger game changing on the Internet cell. The Internet know we all know. The word is is totally different today than when he was in the nineties before the web stock conditions and it was before the web find off and then there was the second of Aleutian. You know one point. Five Revolution is probably the mobile solution in L. A. Today you know if you take a teenager. Vital to tell him I mean in a hope people use to meet before was what apple or before it with mobile phones you know. People use the mini vans menu. Megyn that you shouldn't have been there pork to take people in I mean somehow and today's impossible. I mean if if you don't have a mobile which yeah and freeze of Asti believe that referred to lose their wallets or mobile phone and look at. What was my wasn't a problem. Just the bank and the credit card. I'm Don At what is important to think about the Iot in the consumer field is not what it would change in when when the revolution in what will happen. It really changed a lot of stuff from that. We are are dealing about day. Example amusing very often. Is the Fridge Fridge today? Basically is quite as French that is able to order your X. or litter butter your meal. Your orange juice and own. Let's say eighty percent of the product that you buy weekend without a man leaving Libby Fonsi fusion Or some specialty Frigid is able to do that is to how many extra inside is able to say. Okay if there below three years ago or say because I highlight Boy in the morning or nominate or whatever and is taking care of that just gave the Order that like the OH. I don't want to spend more than thirty year offense on ADS. On amid singular higgins before and be on automatic performed by the Mouth Bridge Weddings. Going on a patient is helping me. Sometimes I think about washing machine is basically the things that I can buy myself just exam. You know and going through supermarket to buy exegen extent. You know there is no advantage of me going by the eggs or receiving the X. tool magic and But if you think about the deeper you know business behind that is that doesn't mean that my preach took to your reaching talk somebody on the listener page and then we can order three hundred six three or six and then we don't need to go to supermarket but in the producer director and producer. Okay I mean like we want one hundred of your ex tomorrow in which price I've been making for us so what you need to convey the sorts of bitching beautiful buffalo which a broken. I'm to the bottom producer to produce food producer. Now like killing the supermarkets business off right keeper Margaret There is debris Brooks you know in big box you know a lot of producers and consumers. That's why I now. In Krona Virus Times such a agley place to visit the together all August is and really Magin if these done. Virtually your fridge by some sort of platform. I'm in Connecticut now. Of course the probably Amazon or bayless may think about it but one of the issues winnings the skate of it you know. Think about giving away one million fridges. I mean they're able to connect to the Internet One one fraser man. We're able to do this up. No we just get a fifty year old guy which is Which likes how would we know? And Likes Plato Saints. In a is that is very knowledgeable. Review is not a problem that what is the problem is really what is behind you. Know Old Days Analysis or via problem or the connections aiden systems The fact that the fridge of seem car all on a support so articles decision business decision that needs to be taken about the driving cops. Yes No Noah. The denies Driving cops is that's not. The fact that a convenient facebook meanwhile unraveling the newspaper is the fact that they can bring me the office and then drive home in my life. Her office My father to Medical Center Mike. It's school and go to pick up a shopping at the supermarket. The main by itself can bake me up again for more He can bring me to a restaurant. I mean in the center of town. I don't care about parking sickly because south driving docking bar and kilometers away and this is just one one will one car and if you think about how much a car misuse today which is in Europe on average four percents of his lifetime which means the ninety six percent of his lifetime. An average Farren in Europe is part Probably two or three or four five families making just join together and get one car. Because it's unlikely that you need the car for for an amount of time that physically. Hama burying him in the US or maybe a tooth regards every group of finance savings for. Yes yes these ward is it a killing. I might have to go to a large faction and say well. You know the number of hours that doesn't need in the market in the next five years is not like one million. But it's fifty there's another revolution. I mean in the industry sector because you to maximize the number of units sold but to maximize that might be used of the units. Yes Sir yes. It's way looking at it. Exactly but with the Bausch and tell them that their target is not to sell in thousand thrills but to make me and holes and Include production any just need ten thrills for A. Yes maybe you need on conference now what I would bring completely new different business model which we will put some of the curve business in a totally obsolete so they will need to close like a internet. Would some business obsolete or mullets. Say and the and and create hopefully new -tunities in new avenues than you wrote a mouse. Isn't that we call industry four point though the next those revolution isn't found the essence of what happens during on industrial revolution. That the business model that got us here today are not necessarily the model that will last during this revolution for the future. They eat eater adopt. Change us the technology to think of doing things differently in different ways in different business models or they're likely to witter away and not be in existence by the end of whatever this revolution ends is not part of the cycle right at the moment. I think we're in the industrial revolution. Were getting you're technologies more often We're trying to use them. But a big thing is the organization struggle with is trying to imagine what the new looks like trying to imagine what the new model looks like trying to imagine as you said well you know I might say. Why do I want the fridge to order eggs because I just like going to the shop? That's my thinking from the previous revolution but I happy put clothes in the washing machine rather than scope to myself. That was how people used to do before washing machine so I'm conditioned to what I know based on my experiences from the past but the challenge is trying to break from that experience knowledge to apply something like IOT to do something new and different to challenge models to do things differently and I love that idea of. I'd awful happen but everybody close all your neighbors ordering all the eggs from the fridge. Going directly to a supplier rather than the shop. You'll get better price pints. You get better delivery. Get better whatever that is. You're cutting out the middleman but also behind all of that. That's a new model and if you're a business you want to expand the fridge fridge analogy into what does that mean in your business and your supply chain. I mean we're talking about eggs and the neighbors but really what I want to think about. What are those eggs in the business? Context was the middleman in the business context and the supply chain. And how could I use that type of analogy simple thinking to change how I do business in my industry and I think that's the organizations that will use Iot Correctly I will use it to their benefit going forward. But it's not the challenge trying to figure out what is new based on our past experiences. It is a huge challenge challenge and you know sometimes in a win win. Speak to conference as of two events or two or even doing some consultancy. I meant the as phase investigating the visionary science fiction's support behind them in honor. Go back go back to the to the seventies. I mean talk about mobile phones and then looking plane I mean not days but hooking a plane I mean you just using your mobile phone and checking in using your mobile phone number boarding bus on your mobile so basically you can do the whole process. I mean the only at the Ohio Or or frank is your phone. You can be on your phone now. What do you think is the right industry photo? They're still big innovation. One movie of Product and second division of grosses so how to build Expresso What we see and is now. Put THEIR THAT. Hatha of precedent that what is he is not so much a lack of investment of lack of money or doing this. It's more industry are like. Why shelling do you know I the is is teary? You now may be going. Decently well You know when a competitor going to do it then we are going to go. You know basically waiting for next on like I don't want to be the first one on the train. If the train is leaving intimidates address go sit on the train in minutes before the Chinese leader? Yeah yeah is waiting on to stand. I mean when the trend is limited. And that's the challenge because Demi all scramble and get stuck in the doors and some of US get out don't and I think that's where we are at the moment There's been some leaders having a go but a lot of I think cautious minds thinking. Let's say I think they need to get more inventive. I think they need to go into the. I don't go with the Blue Sky thinking but certainly they need to stop looking out. Current models some business models and operational models and supply chain models. I'm think new then put solutions like Iot and the big data and all these other things. How can we get new? All of these technologies On how can we get ahead? We know that organizations. I can't get some competitive advantage. Probably are the ones thinking like this at the moment or investing in time and the resources to go think differently so many of us are still can the business as usual cycle You know working in a managing the now not thinking about the future. I think we need to think a little bit about that because we are in this. It's fantastic be an an industrial revolution to see it. You know when it starts at Wembley and you know we can debate those now. I think we're in it seeing it so were part of it. I think it's important for us to to take to take Saddam. Maybe on this point I saw quote recently from the chiefs to of area systems. Brendan O'Brien his quote. Is You know. If you think the int- the Internet has changed her life. Think again the Internet of things about the change it all over again and I think you've just what you're saying. I think it talks these now what I wanted to ask you about. That was maybe two types of Iot here again just to keep things simplified for the moment there's two business application of businesses looking at should be changing how they do business job creation models that we spoke about but isn't there a consumer side to it so another example. I'll give you is a fitness Fitbit's fitness tracker that. If somebody so to them you know the exercise go for jobs to go to the gym even under resting sleeping it's generating the ADA and they use it but to them. They don't see that as Iot anything they probably don't even use the word. Iot regarding their fitness tracker they talk in terms of the device or diop. Such are using or have this fitness tracker. And it's tracking calories miles role. And all this all this kind of stuff so is there. Is there something for people think about from an IT perspective from the consumer side or do we not want them to think about it? Another example is the heating system so we get term stops now that you can operate from your phone when you're not at home. Do you all use it loyalty. Sensors and ops and all the technologies. But I can tell you I mean. My wife doesn't think about how to switch on the heating. It's really a switch on the heating with the they don't think about it in terms of Iot so isn't there element of is largely hidden right there wrongly to the consumer or they probably don't care about the oil tea part they just care what it does is on the implication of that. Yeah well you know. The savings aren't by the coolest Acknowledging that technology disappears into fabric fly. Hbo AND AND A IN A. Let's say what you you. You're sizing is clear example of steps to war. It's not but it's not fully it. I'm happy to our twelve. Fitbit's him that you know when I go to gym is measuring. How many stories amusing and so on and so forth but what? I like some subtle. A fitbit is talking to the machines that amusing or our me exactly which way that should lift. Because you know I'm thinking like okay. Maybe you know the deadliest is for me today a lot. You know maybe for what aid should try eight your hundred twenty and today what. I'm doing if you know feeling yeah more or less. I think this is okay. I mean my boggling. Thirty things so aebischer that think he'd be what's Amenities Acknowledges. I'm do is because they know on my lap right and thinking about fit bid up in the next set it up with the French and no washing my in what records. What for launched what cool? That's that's probably not a good thing for me with a fitbit and afraid on. How many abused power tools? That's rate of. We'll stop buying the things that I really want to. The shouldn't eat or drink this stuff. I hope there's a bypass it's for some of that when the fridge. Nobody not hauling beer time. I mean it's fine. What okay I'll take that we should. We should be a bit more healthier. What it means that in a win went is is object. Samantha can how our lives some into to make feel better. That's honest affordable and also on when they think decision but also you know who to which is what we are supposed to autists a fully-fledged identity theft. That's we go there in a lot of data behind it and the date is basically my life home watching on sitting on the chair Am I supposed to go for a walk even ten minutes minutes just to time? Sometimes I remind myself to do that sometimes. Don't and then you know like a women's like five hours sitting on this chair and Edina move the your tight so assembled and Antonio Support I mean can can definitely help I mean. Let's say for wellness. I mean for a healthier life in a better life but what we have today is is. I want to say how Bates Solution but not for sure you know. The complete are not solution that we expect. Yes and that's again I just said we're in this journey of Industrial Revolution. So we have to do it in stages I think stage one is getting people to use and except trackers then the owners going back to these companies like fitbit or whoever that is to go and then redevelop that for the next phase or the next iteration as you said okay. We now know you're using it. Let's see let us give you guidance on how to do the things you're doing based on what we know about you. I guess that requires this disintegration. Iot doesn't use you. Said arrogant does not exist on its own it needs to have maybe cloud behind it huge amount of storage a still in there and you know a big data because of all of that is part of the. Iot story isn't it. It just doesn't exist on its own. That is like I life. Examples is something almost insulting so there is this company will not name it men in endorsing anybody but living there were serving the fact that not the deportable cameras will come on how cabinets vividly you shop renowned. Let's because we will have a mobile home. Then the if you need a picture we take it with a mobile phone and we we send it immediately. And we'd Messenger without whatever and you know because they didn't want to kill line where safety hackery make if you know or or you know to keep in the competition on prices and excellence and basically will. I will suggest amendments that okay. Well the box for free you know. Just give cameras. Just go on the website. It just your your address and we should Arafat with little. I WanNa have thing attached with the possibility of fusing the images seeking in enough for commercial use. But you know whatever used Koreans you know you are in the city you take a picture are at the city means said into not state of the park. The state of the green if he needs a some reason to me or something is is is needs to be a change on before it's the urban a settlement emanates modification for for the oldies Latam. I mean the problem is that okay the camera taking pictures. There's no problem the coming out and in the picture to cloud uplinked no problem. The problem is that imagine twelve like one million cameras in a city. Applauding a ten million they today. And you know anticipate is did freshness of the information is vital. Because you know we need to cut the tree and it depended now another six months ago. Will you know that you should have at the three? That is a bit too late. So that the problem there is develop basically a Beckham which is able to sustain coles or applications. I mean the can be you know huge it different but only modest. I'm in In almost real time so he went on talking about music seconds made. You're talking about minutes or hour for some in but Salem in sometimes sometimes it's to be fast and she didn't amount of dates. I mean that that needs to be analyzed the issue that was not really faulk. That's how much data you can. Actually value story can extract from the data. But if how much we need a body that's an interesting view is an interesting view. I think we too early for the. I don't know I think organization stare some that. We'll think about that and how to capitalize. I think it's an interesting view on a good point of something. Different FOR THE NEW WORLD. that's not overly radical but it is slightly different. I just taking these pictures on the pictures. Relevant to the person taking it was also relevant that has value to similar organization buddy groups that might be able to do something else with it. I think that's I think it's interesting. We'll see where it goes Have a little bit later on what we found is and WANNA go. You Co authored. A book you're involved in an a book called the enabling things to talk. We liked that especially regarding IOT. You think that's a great idea. And it was looking at designing IOT solutions with the IOT Natural Reference Model. I know he spoke little bit area about the EU looking at reference model. Anything else from that book That will be of interest to our listeners. Regarding Iot the conversation we're having well in the book is crazy in the movie for free and that was that was was a decision men because basically we want to give the widest possible audience. I'm in his two. I'm not getting any I mean for the knowledge. Just you know pride personal pry but not not the money That book is divided into parts of the first. Barb is higher levels to make people understand what I see is to make the send which kind of revolution we can expect. And so on and the second is much more technical so okay we are a startup or large and we want to develop a specific product owner. Not What we do next. No one example that the again I was using these is the gun that shoots or a only to bad. People is an Iot problem. Yesterday's in all of that is a physical entity. Which is the bug eye and a beautiful entity or digital twin? Which is the record of record before? There's a fan services obviously observing. There's actuator and there is some sort of intelligent. What needs to decide if the guy in front is bother not says they can and should in is in the picture he seeing if female person he sees. They've is basically acting something that you simply walk into the street. I mean minding his business and songs or end Daniel decide either district or not and fun idea but the problem. The problem the issue is that will Use the main of funeral to show how the problem like this can be model model can be Which kind of protection you need for this. I mean is it feasible. Global Senator Cloud someone in the word or you need to put information closer to where gamma stop or even in sort and sort. Which kind of technology would you need is five G? Today will be five. Gm in that will be good or not and then to develop so the second part of the group is released hopefully trying to guide the mid developer come in behind in picking the rights modeling speaking. Right Communication Begin. The functional blocks and protocols being technologies. I mean in order to solve the problem great great. So there's a lot in there We noticed I two parts of the book and I think that was a very good choice to do so the book enabling thanks to Talk Designing IOT solutions with the IOT architecture reference. Model as you you. You're one of the authors of the book on free. We'll do blog about that millennium. We'll talk a bit more about that another day and so I think that's a good reference reference point clancy question gutting organizations under use of Iot It's it's it's a straight question. Where companies going wrong one or two of the big areas where? They're they're not doing it. Delay they should be doing in your experience. Where are they getting ready going wrong with? All this IOT stuff in Italy. Ray of you know if you play tennis that is typically found expression which is the bet. She'll bore short car I think that organization should be daring more. You know I'm I'm again. I'm not endorsed with them but I would expect somebody like Amazon to go much further. I'm in translating completely. Let's say a photo bookstores than many of marketplace over the Internet and then Cloud technologies. Because you know. Awf is basically Main cloud technologies. That you can use it as a newsletter staff you know. Aws Is there. So I would expect Some of these big players into to have more guts and and go for it in. We're not going back or they wouldn't Ford Yeah. They seem to provide you with the platform the Arctic under software to do something. I'll t but used to figure out how to connect the get sand to get all the things together. So certainly in Oregon with companies. I've spoken with machine regarding CCC that they're saying that we expected that we went to the software platform for. Iot and it would all work. What we found was a part of what we needed to do. But we have to figure out the other eight things that we had to do to make all of this work and not just seem to complex. Good can I'm going to turn the question around and say in your experience stand. There are companies are doing very well. What are they doing right that other companies could think about well to do things? Well in your t. It's it's a very subtitle alchemy in a sense. I mean if you're not it cannot allow corporation like or Amazon and invest like billions into a You need first of all to our betty plan on your first. The focus whole that any product An issue in wants to won't business probably not solving a which stopped here. Yeah we want to do it. Blasts which he should have been resold linked to a man to truly think about what Nathan Franck in the back close with only channel sensor and becomes a factory w need but also which Beckham need which intelligence you need to put on the machine itself an amber cloud. I mean in order to solve the problem and number three and also very very and how to scale because you have something which is sold in ten or hundred. It's one thing if you saw something which is like millions of hundreds of millions. It's it's a totally different beach. So sometimes a man I a he abroad or review projects. And they're great you know if if the Eight hundred a objects and the Logano. What if he you know what? Forget the thousand dollar get thousand orders. Oh we figure it out. Then I know you're by tweety printer and hope it prince. Whatever you need for. Iot Is a good point as you said what scales well? They're scale well skill. In a couple of things. Senator actuators their scale and then the data that you collect. That's GonNa get muscles if you scan the more vice as you scale the more data. That could be more cost than again. What we're seeing. What I what I've seen some organizations that have gone into Iot On the site. They've turned all the collection Sanchez on. They collect everything but they know nothing. Because there's so much data it's unstructured. There's no no way of analyzing it have yet to figure out what it is. They want from the data or it's just too vast that they almost give up or they've missed an opportunity that they have so much data that if they were to analyze it get the scientists to figure it out that they could have some gold but there to structure to even figure out the unstructured data. So he said I see. That's a big big big challenge. Sir Can I ask him regarding data as well? A question comes up a lot that we hear you. Deploy Samaya t devices and you're getting customer data back. Whatever form that is. Isn't there a big challenge but organizations regarding at data privacy insecurity or is that just put in the cloud on all your security problems are solved brought the cloud. Indeed I mean but there is a huge Ronin with with privacy and security again. Let's go back to phil talking to your fridge. I mean you might give permission to your fitbit plus certain data. You might give a permission to ask a certain data. Do you give fit bid and the fridge permission to dockage each other and you know what you give the fridge permission to talk to Your Insurance Company and support you know the house. He have been fun so I mean there. We're really entering a very delegates area. I appear to be pretty invasive in people's life it's again in the Basel speaking a lot about Inter That's because number of reasons because we're talking about Kunsman does that the devices which cannot support a very strong encryption and the indication Forth are easy target. I mean for hackers in a box two or three years ago. If you wish went to black at home Francis I mean to say you know hacking windows. You know so So last decade out include talking isn't it? I can't even get a fascinating case. Study as a couple of years ago. Now I'm sure we can find the details on the web. It was a a last Vegas. Casino was hacked true an Iot sensor in the fish tank the lobby. I'm like wow. I've used that ever since in talks about cloud IOT whatever digital technology it is. I- fits because it's always about security regardless of the technology you cannot forget I would think and maybe you can correct Nevada. I asked you earlier around where worship businesses start to one of the first thing. He said. We'll start with a plan. I was suggested well. Part of that plan should be as well heading. Call Security and data privacy and let you plan that well in advance as a how we going to put it in maintain it on ensure because say you have these Sensors undrawn consumable devices. If you're a company that now gets hacked and that customer data gets exposed. Your company loses reputation on trust and consumers vote with our feet snow Harrison if you lose trusted the consumer groups they may well leave you. Buy Your your good anymore and businesses over. So I think it's it's such a huge part that in essence some companies still focused on oats. I'll T I don't need to think about security. I think that's the wrong thing. Security and privacy is part of any of these digital technologies cloud big data not whatever that is on the so interlinked you can have all the security on your. Iot Sensor which your data center gets hacked where the information is stored in your big data. Goes Yeah I think it goes back to thinking about the architectural reference model that you mentioned in the book on that expand more than just warn architecture about Iot designed governance data security process. It's so expensive I think but I'm I'm still seeing organizations looking at Iot as technology that will solve problems and do all this great stuff but they don't understand as usual they have to think about all these other things as well especially data privacy security and then there's a final thing on this as a I think where you store. Your data is as important. And if you're throwing in a cloud you know where that is because we now have different. Data jurisdictions E U Law different to. Us Law different to save American law and Chinese law regarding data privacy or lack of data privacy in some countries. But if you don't know where your data is because you're in some kind of cloud wherever that is that maybe a problem to don't even know so we can create problems that we don't know we don't know about which can be very pay difficult. Should something happen I think? Yeah Yeah Yes oh totally through. What the security Yemen. If your audits Kennedy Hawks. It will be hawks who you know. Every by the is that as much security as reasonable I in in your clinic for Fitbit is not the nuclear policy so clearly. You don't use the same harbor made you know Put as much security as needed from the very beginning from the city. Initial Design Staff Timber hacked anyway. You know there's no silver bullet give enough time enough motivation enough money. Somebody will event yet. I'm we're seeing. We're saying not as been a lot of security breaches last year to around the globe when large organizations losing data. So it's not just this new technology at some of h digital stuff. But I I like that phrase. If if you have a device assume a can be hacked it can be hacked will be hacked so I think you have to assume that way but I think you have to go then through well this device for example. Use the Las Vegas Casino. Where can this device go walking to get into what can access? What data kind of expose that? Las Vegas Casino found. They'll they got hacked. They lost a sizable sum of money. Due to a unsecure santer the the fish tank. I think by design IOT devices are very small. Jen just generally especially consumer devices so it does put some restrictions to appoint on the level of security and the chips. You can get in there but I don't think that should be an excuse just to say that the technology so small the security chips we can't we can only do so much with it. I think we've got to do better as an industry. Well just one thing I mean. I don't know the data for maintain but two dozen he incompatible devon seventeen. I mean the hacking of medical data grew tenfold can't Lord one and why tenfold amid dissecting simply because a man hawkers to hospital the hakodate especially private hospital and then say okay put. One million dollars is bank accounts. Laura you know next day you know own medical records would be open to the. Yeah Yeah and then when you know more and more medical objects are connected connected web connected to whatever then can be you know a Fan temperatures sensory not inevitably or at the moment of a patient. I mean the NBA and move. You'll you you end the whole medical system especially in these fields. I mean medical field wellness consul Fordham. And it's really fundamental respect man as much as awesome the securities thunder and patterns nine. Yeah absolutely I think in the The straits times we find ourselves in there will be a big push now to people using medical services more remotely. We're having now in these times and I think it'd be more sensors to allow the doctors not to you know. Don't come surgery. Here's a little kit. Hook this up. Give us a call and we'll be able to diagnose you more but I think we're doing that as you said. We need to focus a lot more on that security because it it can open up some so doors and at this stage we normally ask you some quickfire questions. So I'm going to give you some questions short answers. We'll see where we go see how we get up. We've a couple here am is iot over heights. What do you think yes or no I? Yes in the sense that for marketing purposes. Yes No. We'll be arrogant. Option stills marketeers again isn't it they just blow this out of proportion but if they didn't sale now do 'em to in order to use I. O T to organizations require large investments large capital investments. To begin with what you think. Small-scale can be true generally true but again it also depend by a talking before the scale. Yes fair to blank you. Hi Yes indeed. Yes but then it can be cheap entry points so scale is a good indicator as to what investment you do need great good you can also plan the scale. I mean so. That doesn't occur the the fact that do not have billion dollars bank account. Yes yes yes. Most companies well. Most people organizations don't really understand the potential of IOT faults. True should they start learning about the potential of Iot? Well they can forget for their payroll. I mean or just an x is extremely dangerous. True got this. You got this ask you. All you need for. Iot is some sensors. That's it. That's all we need to know. I think we just go around. There's so much more that even people have started to do Iot. I've only realized then what I've seen in my experiences to get to the end of all of that. I'm the then realize we need better security and data privacy and innovation from Iot will stall or proceed a slow pace for the foreseeable future. What you think about that. This is really a crystal bowl rescue because You know in my stove. Another two years and boom explode in my way east will for six months are five years. I mean to me if I were talking before about. The train is up when turning supposed to leave only eventually. Yes so so what we have is. There's a train we've a lot of people waiting to get on it. We don't know when it's arriving but we know when it does to be a big scramble for the door so we'll get on some won't get good. I like that. Maybe the train will have some IOT sensors to workout to correct. A number of people should be on the train and then closed or finally. Am You know money? Companies have looked at doing something with Iot but they have failed to find something of use or something capable of generating revenue. You think that's true. False statements well. Mit through often because they are using an old business model. Yeah through a data not to exist in business model might be big bodily so when you when you're on adults a fool. I decided you opt to embrace also sometimes totally new business models. I think that's fantastic as we're coming to the end of this that adopting IOT with traditional business model is unlikely to get you success. You've gotta think different have changed in mind. Probably start with the existing model and then break it down into all parts but then leave their move into thinking Alexandra. That's that's fantastic sounded. We're finishing up. Do you have any final words on how Iot is relevant for the Times that we find ourselves in right now? Well if you know more devices will be sold at home. You can do some first folsom health as the poem area. If the fridge can order the Exit Butler I would not supposed to do a super rocket so I mean social these easier into to us and a lot of stuff that connected device can help you. Ultra keeping faith. The total because you know is not easy. I mean if you don't have A. Jv Nuggets play football or whatever or tennis and then the problem so disconnected device if there will be more into the fabric of our lives. I'm sure that it will give the time Rather than you know checking every day you know. Hugs the curve going and winning the an expected and for one. Yes yes I guess What will probably do as well as have a lot of individuals and companies thinking about new ways of doing things because we're having to experience new ways of doing things right now Some of them we can do some of yet to imagine so maybe from these difficult times. We'll find some enlightenment in in all of this Asandra Bassett. Thank you so much for joining us. Today on CCC talks. I think that's been a fantastic view of Iot. Thank you very much. Thank you thank you for joining this episode of CCC talks. We hope you enjoyed this episode and walk away with a ton of actionable insights if this is your first time joining us. This is US extending a personal invitation to you to join other. It and business professionals. So please subscribe on itunes youtube or Google play. If you are struggling in any capacity in your digital transformation journey contact us. We'd be more than happy to guide you and find you the right certification courses to help you manage the challenges. Modern businesses are facing this was CCC talks until next time.

Allesandro Bassey Iot Iot IOT Iot Fitbit Europe Iot Italy Asandra US the Times CCC European Union Alexandra Israel Amazon European Parliament Senator Martha Laughlin
Talking Personality with Dr. Tony Alessandra PhD

The No Limits Selling Podcast

25:51 min | 9 months ago

Talking Personality with Dr. Tony Alessandra PhD

"You. Are you ready to become awesome our hello everyone. This is you meet your host and welcome to the no limit selling podcast where industry leaders shared their tips, strategies and advice on how to make you better stronger faster. Get ready for another episode. Hello everyone. Privileged to have Dr Tony Allesandro with me today Tony. Welcome to the program. Thank you mark to be here. When it first came across your work, it was when you were. Playing with the platinum rule and one things I loved about that assessment that he created for the platinum rule was it was so intuitive for people to understand? It must have been like ten years ago. I can still remember. It was like the director socializers related thinker. And that was made it so easy to comprehend that assessment told me about creating that. I know you've moved onto disk now. We'll go into that a little later. So I actually put that assessment. The button rule assessment online in nineteen, ninety six. Four years I had it as a free assessment so that I was hoping people would buying my plant rule book, which also came out in ninety six off brilliant, and then in two thousand. After great success. In hundreds of thousands of people taking the free assessment. I figured. Hey, this is a business. That I should pursue in I created a company called assessments to four x seven DOT COM and Put the plant rule assessment on their in over the years have built in other assessments like the disk assessment, which is very similar, it has a diss. This stands for dominance, influence, steadiness, and conscientiousness, and if I linked those to the terms that you previously us dominance Israeli, the director influence socialize her steadiness as the relator in conscientiousness is the thinker. Interesting and I think when I read about the platinum. Ruin, you in your book. I think you had attributed the first assessment or thoughts around that to hippocrates way back when when he noticed different personality types. Yeah, he hippocrates. This is BC. He talked about different A. Sort of different temperaments. or or blood types I. mean it really was Kinda crazy? But yes, that's how far back it goes. Brilliant since the dawn of time people have to be wondering. You know look at like Ugh over. There Wisey so x Y. Z and there were probably chatting about it around the fire. So is this neat undestand of the human beings is gonNA haunt wired into our survival mechanism or absolutely? You know a wire, people, quiet and others are chatty wires some people. Get to the point and other people like to socialize before getting down to business I mean there's a lot. Interesting differences in people and with our model the platinum role model, the broad platinum role model, so platinum is do unto others as they would have you do unto them, so we could use any kind of terminology for that and and the platinum concept. I don't know if you remember that book is selling book called. Men are for Mars. Women are from Venus. Yes, indicate at the. Yeah so that was the best selling book and really it it. Is, the essence of the platinum rule that the premise of the book was meant. Speak Martian women's speak Venetian. And if men want to understand and get along better communicate more effectively with women. They would learn to speak Venetian UNDERSTAND IT and women. If you want to communicate more effectively with band, you learn how to both speak and understand marsh, and that is the platinum rule. The platinum role is adjusting your style to. To meet the needs and to communicate more effectively with with people who are of different style. Said What's interesting to me? Is that you know at? An intellectual level, we all understand other human beings in different than us, but at a practical deeper level we see the world through our eyes, and we assume people see the same way, so this conflict of wanting people to be like us and them not being like us well. If we go way back. Most societies were homogeneous in other words. Everybody was so hit the same. Other than you know. Male female but you know similar background, same ethnic background, maybe a lot of the same religious beliefs in today's environment. Almost every environment is diverse particularly the United States and as such we have to be more aware of these differences, and if we really want to connect with other people, be it. Social be leader. Be It sales. We have to understand that people are different from us. People communicate differently people by differently, and we need to adjust the way we deal with them. What's interesting is at a very young age. We understand this to be the truth and a good example is go to any kid. That's four. They know which parent to ask in what way to get what they want. So and then somehow we grow up. We forget that right. Absolutely yeah. A. Lot changes as as kids grow up, you know an interesting example is even from Greco point of view when a child is just getting ready to learn how to walk when they learn how to walk, they constantly falling down, but we're so encouraging of the child, and we're so happy and excited you know even when they make a mistake in fall them, we ignore that and only focus on the positive things, but when the guests becomes a teenager we go the exact opposite. It's like every little thing they do. We look you know we criticize. We don't complement enough. You know when they stumble? We critique it as opposed to. Being positive so so what's interesting there for me? Tony is this is that we have a different set of rules for different contexts. We're looking at the world when a child is really young. The rule set that comes up. Is I need to encourage? I need to focus on the positive. We need to make sure everything's amazing. And then as you said as we get older, we get a different set of rules. Come up like I. Need to get them ready for the world, and we don't even realize internal structure has changed when the kids all the cute things, they do kind of jump out and touch our hearts, and when the teenagers they could be eighty percent good, but that ten percent Khanna a suspect becomes larger than it really is so that internal rule set change happens in business happens as parenting. Khania. Thoughts on that do i. have that right kind of? What's your read on that absolutely? Everything switches. and. When it comes to if we can take that example that you just made you know how we treat. Kids when they're toddlers versus when their teens. What we what we need to do is in. Let's say let's here's an example selling environment A lot of salespeople, unfortunately they go in, and they sell the buyer from their perspective, yes, understanding the buyer and selling the buyer from their perspective in terms of how they buy. Some buyers want facts. and. They do not like a lot of You know some lineup for me. Yeah, so and you know some some buyers make quick decisions. Some buyers need to sleep on. It some buyers testimonials We just need to understand if I can use, are the platinum model we typically break buyers into two categories one is are they more opener guarded of basically of a more task or relationship oriented and the other are they? Are they faster paced or slower pace? And, if we can understand that we can actually adjust our presentations based on those four modes of behavior, so for instance is tasked. Paste in fast. We get to the point. We give them or three options. We that that's how we treat them, but if they are. SLOWER PACE in Let's say more. Let's say more up. People centric relationship oriented which would be more. The the S customers Yes, they want the relationship built on trust. They make decisions more collaboratively. They went other a key people spouse family members advisors to get involved in making the decision. They don't like pushy, aggressive salespeople, but once they by they become fiercely loyal, so we need to understand that we have to adjust our selling style to fit the customer's buying style. What's interesting to me? Is All of that I get and I agree one hundred percent with the part that really interests me is. This is that we have this salesperson. Let's call her Janet and Janet cells into five million dollar companies and she is abuse. She's a master of a craft connects with people N.. She's dreaming about. Landing a billion dollar company like McCormick Spice which is just down the street from US takes her a year to get the appointment. She goes in there, and when she goes through the presentation something about that being so much larger accompany than she's used to Alderson said gets her second guess herself. In the normal game she had just disappears. So you thoughts on you know our beliefs about ourselves and what's possible how that impacts the sale situation? Well I. I'm a firm Believer in doing your homework and whether you're selling a small company words, a one call, sale or huge company where it's a multi call sale. a small company where you dealing with one person. A big big company were it might be a committee of people Do Your homework find that as much as you can about the company find that as much as you can about the people involved in the purchasing process. And and then go in prepared. With a a small product, lower cross product, less technical product that may be a one call sale. In. You react accordingly with a bigger company. Bigger sale, bigger dollar volume, more technical possibly. You may have to go through several different people. In need to adjust your presentation to each style. You know you may have decision maker. You may have the user of the product. You may have a purchasing agent with a big unlike. The company just mention and you have to. Get over those hurdles by literally learning all these different languages. Let's call them. Sales languages for each of these. Styles for each of these buying types within a company, and what about whom are if you are selling to a group of people at one time? Will you have mixed? Personalities in that room. Yes, we know now, what do you do? You you, what you do by way is a lecture, so we had all four styles in that room. You're presenting to a big group of people. And you need to understand who whose interest you will lose first, and that is the E., the Yes salmon and style director. So you really, and then who would you you lose second? Probably the is style. The socializers third possibly the the C. Style, which is the thinker in an last the style so basically. You WanNa go in and. Basically say even that old saying. Speakers are taught this. Tell them what you're gonNa tell them tell them and tell them what you told him. So yes, the the overview, the pre mutation, the summary, so basically you go in if you have a group of people and basically say, here's the bottom line issue of what we're GONNA cover today. Here's what makes it unique and different and exciting. Notice on getting now. I'm getting the urge. ALIZER Here's the step by step process. We will take today the agenda so to speak now I got the see in their the the thinker and here's how it affects. The people within the company and your customers now I grabbed the s the relator. Then I go through that same thing. Here's the bottomline benefits you know in my presentation and in go through the whole presentation in that order summarize it in that order, and that's it now I. Got Everybody I love it then. She makes a lot of sense and it kind of maps over to some other systems that I've seen for teaching heavy ever come across system called format. I have not know what is it? There's certain people. My wife used to be a person like this bottom line it for me Kinda Kinda Gal. Suicide, start off with. Why is this important for you to pay attention and you get those dis coming on board just like you said. And then the what people are the people that are concerned about the process you know. How does this work? Give me the steps of doing this? which isn't quite socializers. The process people get happy that. Then! Me and possibly you, the people that are like shut up already me and I just let me play with it and the experiential kind of learners in the last thing they had in their system where the people that asked the. What if questions like would this disc profile work? If we were in Australia and you're wondering what's why are you asking that? So unlike when different things Kinda lineup it just lets, you know that. Disagree Greater Truth working here and it just makes me feel more comfortable. Absolutely, So it's it's very similar. Were adjusting our presentation based on the audience You I. Know One of your previous. podcasts was with Jim, Cathcart and yes brilliant Guy Yeah Jim Cathcart and I we we. Co authored many products over the years. One was called relationship strategies. and. That's really what it's all about. It's you know this whole concept of. Of Adjusting our style. And our communication. To connect with other people simple as that know that old saying winning wrong, do as the Romans. Platinum rule is it's you know hey, depending on who you're talking to. If you really want to connect, connect at their level, not necessarily yours and Tony I couldn't agree more because I think a lot of. In the general public, sometimes that seen as you're trying to manipulate, but the know what we're trying to do is to communicate in a way that allows the other person to understand it in the most easiest way possible. You're honoring someone by taking the time to do this. Yes, let me let me address that issue manipulation because it does come up every so often. I believe that Nick. There's negative manipulation. Naggus Latian is where I am trying to control your behavior. Preferably for my benefit and positive manipulation is I'm changing my behavior to benefit the relationship to lower interpersonal tension to communicate more effectively. I'm not trying to change you. I'm changing me a good example of that Omar is. Let's say somebody is a a heavy smoker, yes. And they're, they're going on a sales presentation and they did their homework advance realize the person they're calling on has never smoked in their life so when they go in for that presentation for however long it lasts. The person is not going to smoke. The person is not even going to ask. Do you mind if I smoke? They will. Adapt their behavior so as to make the other person feel more comfortable with the relationship now. Do you call that manipulation? Billeting myself, but not manipulating you. I Agree Tony. It's a I believe that is one hundred percent, my responsibility to make sure I connect with Tony and if Tony happened to be doing the same thing, we have this amazing compensation that might last an hour, but feel like ten minutes because it was just flowing so well and for the listeners out there when you use these techniques that Tony is talking about one of the things. Things you can notice is when you're talking with someone in their language. You'll notice that the head nods those microscopic little nods is their unconscious mind saying you get me you connect with me? And so that I always look for as an indicator when connecting with someone. If I'm getting those little microscopic head nods, that means I'm connecting much deeper level. Yeah, and also for one other thing you Mar.. Tell me. How many people look for this? So yes, the microscopic head nods. Look at their is when somebody is is connecting with you. There is open a little bit more and when they're not. There is are closing a little bit more when people are skeptical and they don't believe what you're saying. When they think you're lying, you'll see that they. There is just closed again. We're talking about microscopic here, but you've got to watch. Those is They'll close them a little bit. When they really like what you're saying, you can see their eyes. Open a little bit more, so watch. The is in addition to those microscopic head headbutts. And just to add to that I. Think you're not little pink trying at the corner of your eye where it meets the knows. When people are skeptical, their lower eyelid. Lift up slightly and that you can't do that intentionally. It's just an unconscious thing, and that triangle goes in half, and so if you're ready to ask for the deal, and you can see the triangles of their is forget about the whites of their eyes that means skepticism there, and there's an objection you haven't. Addressed yet, so humans have fascinating Tony your master of connecting with people Three pieces of advice, would you give leaders and or sales people that when you're connecting with your people, someone brand new that you've never met before. How do you decode them in a way that? You can connect with them without having them take a profile right well I would the very first thing is listen more than you talk, so ask open ended questions that get them to elaborate on their answers. And listened to them, and while you're listening, tried to determine. Is this person. Coming across faster pace for slower paced is the person that does it seem like they're more relationship, oriented or more task oriented so that. That's one thing. When it comes to selling. Not only do I want to understand their style their pattern of behavior, but I want i. want to understand their needs so I. WanNa make sure that they do a good needs analysis by asking them some some good open ended questions. Tell me a little bit about Your Business. In addition to yourself, who else is involved in this kind of a purchase have. Have you used What? What's your experience been working with x company or why company or our company? You know right so a lot of open ended questions rather than closed ended questions that require a simple, yes or no. Tony if I remember right and like I, said I. I read Your Book Maybe ten years ago, maybe longer. I seem to remember in the platinum rule. You sorted out people that when you meet someone whether they introverted or extroverted, and if they happen to be extroverted, there were probably directors a socializers, and if they were introverted, they would be thinkers related, and then the other the rose were. They concerned about people which be socializers relates or the concern about data which we directors and thinkers. How does fast and slow compared to introverted extroverted well, not context. Yes, so I. I have Refined that bit or gate I would. I would say that the pure extrovert would be the is style. The socializers the. Introvert would be the C style the thinker. But the other two styles are the the so the director in the relator are sort of a combination of both. So these Kim Be both introvert and extrovert vert particularly when they are selling. The! the S.'s again. leaders can be both introvert, extrovert extrovert, because of their love of people in the communication with people and. Introvert in that they're. They're certainly not as outgoing as a social eiser They don't like to be the center of attention. the even get embarrassed when. They're. Let's say they're winning a war in their called up or call out the in a positive way. They kind of blush are shocks, you know. It wasn't much so yeah when they call it a call it a amber vert, so an e. m., a. m. Bi ambivert, would be the DS and the as is an extrovert. The is an introvert the C.'s. Interesting Tony I really appreciate you chatting with me today. I learned a lot in the show notes. We're GONNA. Put all your websites and social media links any last words before we part company. Omar you know were a right now in this may date this podcast, but we'll be does were raided the middle of this corona virus issue and I know a lot of people are suffering. A lot of people are stressed and concern and whenever I go through any kind of challenge. in my life, I always keep saying to myself. This, too shall pass and in today's environment as bad as it looks or as bad as it might get. Just remember this too, shall pass. Tony Thank you so much for that I. Really enjoyed our conversation, and I can't wait till our next. Okay, Thanks Amar! If you enjoyed this episode. Please go to I tunes Neva Five. Star Rating, and if you're looking for more tools, go to my website at no limit selling dot com I've got a free online training. Course their desk, going to teach you. Some insights from the world of neuro, linguistic programming, and that is the fastest way to get better results.

Dr Tony Allesandro director Omar Tony I United States McCormick Spice BC marsh Jim Cathcart C. Khanna Alderson Kim Janet Naggus Latian Australia Co Nick
Listen First! DICTATORS, A Parcast Original Series!

Con Artists

19:55 min | 1 year ago

Listen First! DICTATORS, A Parcast Original Series!

"Do you love a good story about a real bad guy. I'm talking talking about the worst of the worst. If so I have the perfect Hong Kong show for you. It's cold dictators. And you can hear new you episodes every Tuesday. Heroes Caitlyn Richard to tell you more. Thank you every Tuesday in our new show dictators. Richard sure deny examined the reign of a real life tyrant exploring the unique conditions that allowed them to seize control. Hear more about the men who claim to love their country but were intricately responsible for killing millions of their own people in this special clip from our first episode. Learn about Benito Mussolini's transformation from Italian Superman to despise despot. If you want to listen to the full episode followed dictators free on spotify fi over. Ever you get your podcasts. When the Great War ended in nineteen in eighteen it ushered in a global depression both economically and socially the soldiers who survived came home two countries entreaties? They didn't recognize countries with new names and new borders racked by new fears even for the victors. A return turn to stability seemed impossible. There was a sense that everything was broken. Democracy had failed capitalism. I'm had failed. Socialism was failing to nihilism was the only philosophy that still made sense in Europe. Up The young people who came of age during this time were called the generation of nineteen fourteen. France called them the Generacion. Defer the gunfire generation in Britain and America. They were known as the lost generation in that kind of mass desperation. Peration certain things can slip through the cracks. The people let their leaders consolidate power. Let them blame. Foreigners let them do away with a civil liberty or two may trust it in despots because there really wasn't a better alternative until till before they realized it. The apocalypse they were trying to avoid was right there. On their doorstep those are the circumstances him stances that led to the rise of totalitarianism after world. War One to the rise of dictators. Welcome to dictators a new podcast original. I'm I'm Richard and I'm kate with this series. We want to go deep into the minds of some of history's most hated despots. We all know. Oh about the atrocities committed by the likes of Hitler and Stalin in the United States were familiar with longtime American adversaries. Such as Fidel Castro grow and Kim Jong UN on dictators will trace the psychological cultural and spiritual influences that transformed and these individuals. Either they were born psychopathic or they were hardened by circumstance without fail each went from wanting to save either country to destroying it. You can find all episodes of dictators and all other podcast originals for free on spotify or wherever ever you listen to podcasts to stream dictators for free on spotify. Just open the APP and type dictators in the search bar podcast. We are grateful fool for you our listeners. You allow us to do what we love. Let us know how we're doing reach out on facebook and Instagram at park asked and twitter at podcast or cast network. And if you enjoy today's episode the best way to help us is to leave a five star review. Wherever you're listening? It really does help for our the first six episodes. We're starting with a bang as we explore the lives of World War. Two's three worst. Dictators Benito Mussolini Joseph Use of Stalin and Adolf Hitler today we'll see how Mussalini harness disparate social elements such as socialism. Nationalism Awesome and future ISM to forge a new belief system. Fascism this hateful ideology would be his chief tool in portraying portraying himself as the ideal Italian man and it would go on to inspire an even greater evil next week. We'll see how an alliance with that Greater Evil Nazi Germany led to Mussolini's downfall Mussolini lenient often thought of as Hitler's incompetent lackey his fellow fascist. Who Lost the war in Italy and died a day earlier on April twenty the eighth nineteen forty-five is body hung in a square and spit upon? But that is the modern perception in his time. Mussolini was considered a swashbuckling heartthrob a master politician. He rose to power in Italy years before Hitler became the face of totalitarianism despite destroying civil liberties in his country and exiling thousands of Italian Jews to concentration in camps Mussolini's people loved him and some still do. But how could the people of anytime view a monster on stir in such a romantic light and how has his global reputation fallen from that of the ultimate leader to the ultimate stooge in order to answer these questions. We must trace Mussolini's time as a socialist agitator in Switzerland to his years as a newspaper man to his craft. After you rise to Prime Minister Mussolini's entire life was a self defeating journey to fulfil a masculine ideal. He was born on July twenty ninth. Eighteen eighty three. His Father Allesandro leaney was his first role model. According to Spartacus Focus Educational Mussolini once told a reporter I come of peasant stock. My father was a blacksmith. He gave me strength. A A young Mussalini would work the forge with his father. Sweat dripping sparks cinching. His skin researcher Andrea Santio. Vanni describes describes the traditional image Italian steelwork as a completely masculine world where the natural characteristics of man string link courage leadership honor aggression our praise to excess Mussalini picked up on this learning to be strong to the full to express only the most dominant part of himself. He was taught that a man worked hard that he and his father were. The laboring peasantry has injury and across the country in Rome. There was a king and a church that reaped the benefits of their labor and didn't work at all even worse. There were Austrian kings to the north. Who ruled over land and people that were rightfully Italian Young Mussalini imagined these rulers? There's like fantasy despots almost inhuman every day at the forge. His father filled his mind with ideas about a revolution of workers. Just like them. Men like them strong workers who made up the real Italy who would one day inherit the earth Mussalini Mussalini loved his father and he wanted nothing more than to live up to these ideals. This belief system socialism with a little bit of nationalism nationalism would entrance and beguile him throughout the rest of his life but as much as he admired his father he was also confused by him. He talked about strength and honor but Mussalini gradually became aware that allesandro didn't exactly personify those those things. His father's main focus in life was not on his work or his family but his mistress who we often spend money on and while Mussalini has two siblings and his mother lived in a small home eating very basic meals this engendered a toxic dichotomy within within the young boy. He had a father telling him how to act like a man but had no strong male role model to actually show him what that looked like and and so he would spend his life trying to decide for himself how a man should act while nursing a selfish streak that would topple a republic because of his own father wasn't going to look out for the young Mussalini. Then who would. His mother noticed. STA growing anger inside of him in eighteen ninety two when Mussolini was nine she sent him to Catholic Boarding School in the hopes that the priests would be able to calm him. The opposite was true. The Catholics were largely anti-socialists. They took out their political beliefs on Mussolini. The son of a socialist is included withholding food from him and forcing him to sleep in the dog. Kennel his selfish streak deepened. As he felt that truly the whole world was out to get him at the same time some of the masculine ideals he had picked up from his father were being reinforced. Catholic doctrine emphasized the differences between men and women. How men were meant to be masculine leaders and Women Feminine in Mothers? This idea was driven home by the simple fact that it was an all boys. School with male. Only Teachers Mussolini's growing toxic. Fox's masculinity famously boiled over one day in the school yard when Mussolini's stabbed a classmate in the hand and so his picture of the I deal man continued to fill out the ideal man was a strong hard worker like his dad had taught him but as he had picked up from Catholic Catholic school aggression was a vital piece to the puzzle. He would never forget how the anti-socialists priests at treated him their pettiness. There need to exert control over a child was anything but masculine. He figured that his father's disdain for the church in Rome was as well placed that the Catholic Church leadership was just as weak as the priests at his school and so he decided that whatever the ideal man man was he wasn't Catholic. Mussolini managed to Survive School in fact he excelled at it. He could now express express his burgeoning ideals through scathing treatises and impassioned speeches in one thousand nine hundred at the age of seventeen. He was about to finish school. When he and the rest of Italy learned of the assassination of their King Umberto the first the king was killed by an anarchist socialist? A-LIST member of the working class. This would have inspired the young miscellany. His father's worldview was being validated. The real men. The working working men were rising up against the parasite upper-class King Umberto was only the second monarch to rule over a united Italy. He was hated by working class. Italians for his support of violent worker suppression. He had also embroiled the country. In wars of conquest in Somalia Malia and Ethiopia the latter of which ended in failure on top of that many Italians hated Umberto for his support of the triple alliance which was a military alliance with Austria. The country's former enemy the failure and ultimate murder of this monarch confirmed for Mussalini that socialism was the right philosophy but just because they were right didn't mean they had power a new monarch was crowned Victor Emmanuel. The Third Umberto Son Mussalini worried that he would be drafted into the army and forced to fight in some war driven. In by this new king he would not die for someone. He didn't even consider to be a real man. And so in nineteen to after about a year working as an elementary schoolteacher. A nineteen year old Mussalini fled to Switzerland hoping to find other Socialists. Other real men. This separation from his country ironically allowed him time to consider what exactly it meant to be Italian in Switzerland. He saw many of the same problems as at home. That country was already the location of many of the large banks. It's famous for today and there was a large lower class that saw none of that money. Switzerland was thus a hotbed for socialism. Mussolini met with Socialist. A-LIST leaders wrote for socialist newspapers and clashed with the police. This playground gave him enough distance from Italian politics to think about them objectively. The country had been united in eighteen. Sixty one under a new monarchy and with the prime minister and parliament. It was supposed to be a new dawn for Italy. Even a return to the days of the Glorious Roman Empire Fifteen hundred years before but this unification the creation had meant nothing for the average Italian they still have to toil in factories others in fields and mines and in Nineteen Tino to a majority of Italian still weren't even allowed to vote clearly unification. Just meant that the top one percent now oh centrally controlled the labour and product of the working class in Switzerland. Mussolini learned from leaders of Socialist. Thought men like Vladimir Lenin and Leon Trotsky to founders of the Russian revolution and Devout Marxists. They helped him hone the idea of what Italian socialism awesome should look like. They're awards of Italian Labor in the hands of Italian workers and no one else not the king not parliament not the Australians. But while men like Karl Marx were calling for self rule. Mussalini never seemed to settle on an exact prescription description for what a modern government should look like. His belief system was heavy with contradiction. He wrote that socialism. Socialism means the elevation and purification of the individual conscience and achievement will be the result of a long series of efforts. This seem to suggest that he believed in the combined efforts of society as a whole rather than the triumphs of the individual but he also admired the idea. Yeah of the best and brightest pushing to the top Mussalini read Darwin and absorbed his message of struggling against tradition authority. Be Dogma. This was survival of the fittest philosophy. The idea that people in power are in power because of certain traits. What's that make them better suited for it? Mussolini couldn't believe in both the collective achievements of society and the survival of the fittest. History would tell which side he leaned toward his racial politics were similarly convoluted Mussalini. Hated the nationalist first racist philosophies arising in Germany but at the same time he spoke of an Italian soul and was dismissive of their Slavic neighbors burst to the northeast so he didn't like an emphasis on national identity unless it was Italian national identity and he didn't like racism assume but he had certain racial prejudices it was almost as if the masculine ideals instilled by his father and sharpened in Catholic. School would never release their hold because as much as he admired. The worker focused ideals of socialism he also seemed to find socialism elitism somewhat feminine. Many socialists preached the idea of a global society free of borders. Where everyone was equal this this sounded like fanciful nonsense to him? Italy needed to become a world power. That was the only way for him to show the world that the hard lieber ideals of his youth were superior the only way to show the world that Italians were true men that he was a true man Dan his image of the ideal man was now the image of the ideal Italian man strong aggressive not Catholic flick socialist but only in so far as you maintain a sense of masculinity and national identity in nineteen. We know four a twenty one year. Old Mussalini was expelled from Switzerland and forced to return to Italy after inspiring multiple riots against police ace and falsifying documents. He returned to his home country with a New Vision. He would inspire the rural working class that he had been a part of love. He would do this by playing on the masculine ideals of hard work and painting the ruling class as a feet out of touch parasites he would paint the Catholic Church with the same brush and his fellow Socialists. Well hopefully they would go along with his emphasis on an Italian identity. Italian product in Italian hands not a part of some larger European collective that exploited their labor just as the king was currently currently doing his goal was to inspire socialist revolution in Italy but by the time he was done there would hardly be an Italy. Left at all to find out what happens next. Listen to dictators free on spotify or wherever you get your podcasts Parkas listeners. It's Alistair if you love con artists. We'd love to hear from you. By taking a quick survey your feedback will help us. Continue Making your favorite shows better than ever please visit podcast survey dot me slash con to answer a few short questions. It may seem small but your input really matters. That's podcast survey dot me slash con. Thank you for your continued support and for listening.

Prime Minister Mussolini Umberto Son Mussalini united Italy Switzerland spotify Benito Mussolini Caitlyn Richard Adolf Hitler Catholic Church Rome Allesandro leaney Germany Hong Kong Mussolini Italy Europe France Italy Fidel Castro
Listen First! DICTATORS, A Parcast Original Series!

Serial Killers

19:12 min | 1 year ago

Listen First! DICTATORS, A Parcast Original Series!

"They helped shape the world as we know it using their power for evil and eliminating anyone who got in their way way every Tuesday delve into the minds of some of the world's most feared leaders in the new podcast series. Dictators here hosts Kate and Richard to tell you more. Thank you every Tuesday in our new show dictators Richard and I examined the reign of a real life. Tyrant exploring alluring the unique conditions that allowed them to seize control. Hear more about the men who claim to love their country but were intricately responsible for killing millions of their own people in this special clip from our first episode. Learn about Benito Mussolini's transformation from Italian Superman to despise despised despot. If you want to listen to the full episode followed dictators. Free on spotify over. Ever you get your podcasts. When the Great War ended in nineteen eighteen it ushered in a global depression both economically Likley and socially the soldiers who survived came home two countries? They didn't recognize countries with new names and new borders racked by new fears even for the victors. A return to stability seemed impossible. There was a sense that everything was broken. Democracy had failed capitalism had failed socialism was failing to nihilism was was the only philosophy that still made sense in Europe. The young people who came of age during this time we're called the generation of nineteen fourteen. France called them the Generacion. Defer the gunfire generation in Britain and America. They were known Own as the lost generation in that kind of mass desperation certain things can slip through the cracks. The the people let their leaders consolidate power. Let them blame. Foreigners let them do away with a civil liberty or two may trust it in in despots because there really wasn't a better alternative until before they realized it. The apocalypse they were trying to avoid was right there on their doorstep. Those are the circumstances that led to the rise of totalitarianism after world. War One and to the rise of dictators. Welcome to dictators a new podcast original. I'm Richard and I'm kate with this series. We want to go deep into the minds of some of history's most hated despots. We all know about the atrocities committed by the likes of Hitler and Stalin in the United. It states were familiar with longtime American adversaries. Such as Fidel Castro and Kim Jong UN on dictators will trace the psychological logical cultural and spiritual influences that transformed these individuals. Either they were born psychopathic or they were hardened hardened by circumstance without fail each went from wanting to save their country to destroying it. You can find all episodes of of dictators and all other podcast originals for free on spotify or wherever you listen to podcasts to stream dictators for free on spotify. Just the open the APP and type dictators in the search bar at podcast. We are grateful for you our listeners. You allow us to do what we love. Let us know how we're doing doing reach out on facebook and Instagram at park asked and twitter at podcast network. And if you enjoy today's episode the best way to help us is to leave a five star review. Wherever you're listening it really does help for our first six episodes? We're starting with a bang as we explore the lives of World World War. Two's three worst. Dictators Benito Mussolini Joseph Stalin and Adolf Hitler. Today we'll see how Mussalini Cellini harness disparate social elements such as socialism nationalism and future ISM to forge a new belief system. Fascism mm-hmm this hateful ideology would be his chief tool in portraying himself as the ideal Italian man and it would go on to inspire an even greater evil next week. We'll see how an alliance with that Greater Evil Nazi Germany led into miscellaneous downfall. Mussolini is often thought of as Hitler's incompetent lackey his fellow fascist ashes. Who Lost the war in Italy and died a day earlier on April twenty eighth nineteen forty-five his body hung in a square and spit upon? But that is the modern perception in his time. Mussolini was considered a swashbuckling heartthrob a master politician. He rose to power in Italy years. Before Hitler became the face of totalitarianism despite destroying civil liberties in his country and exiling thousands of Italian Jews to concentration camps Mussolini's people loved him and some. Tom Still Do. But how could the people of any time view a monster in such a romantic light and how has his global reputation fallen from that of the ultimate leader to the ultimate stooge in order to answer these questions. We must trace Mussolini's time as a socialist agitator tator in Switzerland to his years as a newspaper man to his crafty rise. To Prime Minister Mussolini's entire tire life was a self defeating journey to fulfil a masculine ideal. He was born on July twenty ninth eighteen eighty three. His father Father Allesandro leaney was his first role model. According to Spartacus Educational Mussolini once told a reporter. I come of peasant unstuck. My father was a blacksmith. He gave me strength. Young Mussalini would work the forge with his father. Sweat dripping sparks sparks cinching. His skin researcher Andrea Son Giovanni describes the traditional image of Italian steelwork as a completely wheatley masculine world where the natural characteristics of man string courage. Leadership honor aggression our praise. He's to excess. Mussolini picked up on this learning to be strong to a fault to express only the most dominant part of himself. He was taught that a man worked hard that he and his father were the laboring peasantry and across the country in Rome there was a king and a church that reaped the benefits of their labor and didn't work at all even worse. There were Austrian kings to the north. Who ruled over land and people that we're rightfully Italian young Mussalini imagined these rulers like fantasy despots almost inhuman every day at the forge forge? His father filled his mind with ideas about a revolution of workers. Just like them. Men like them strong workers who made up the real Italy who would one day inherit the earth. Mussalini loved his father and he wanted nothing more than to live up to these ideals ideals. This belief system socialism with a little bit of nationalism would entrance and beguile him throughout the rest of his life but as much as he admired his father he was also confused by him. He talked about strengthened. Honor but Mussalini gradually became became aware that allesandro didn't exactly personify those things. His father's main focus in life was not on his work or his family but his mistress who we often spend money on while Mussalini his two siblings and his mother lived in a small home. The eating very basic meals this engendered a toxic dichotomy within the young boy. He had a father telling him how to act like a man but it had no strong male role model to actually show him what that looked like and so he would spend his life trying to decide for himself how a man should act while nursing a selfish streak that would topple a republic because of his own father wasn't going to look out for the young Mussalini and who wide. His mother noticed a growing anger inside of him in eighteen. Ninety two when Mussolini was nine nine she sent him to Catholic Boarding School in the hopes that the priests would be able to calm him. The opposite was true. The Catholics were largely anti-socialists. They took out their political beliefs on with Cellini. The son of a socialist is included withholding food from him and forcing him to sleep in the dog Kennel. His selfish streak deepened as he felt that truly the whole world was out to get him at the same meantime some of the masculine ideals he had picked up from his father were being reinforced. Catholic doctrine emphasized the differences between men and women how men were meant to be masculine leaders and Women Feminine Mothers. This idea was driven home by the simple fact that it was an all all boys. School with male only teachers Mussolini's growing toxic masculinity famously boiled over one day in the school yard when Mussalini stabbed a classmate in the hand and so his picture of the ideal man continued to fill out the ideal man was a strong strong hard worker like his dad had taught him but as he had picked up from Catholic school. Aggression was a vital piece to the puzzle. He he would never forget how the anti-socialist priests at treated him there pettiness. There need to exert control over a child was anything but masculine. He figured that his father's disdain for the church in Rome was well placed that the Catholic Church leadership was just as weak as the priests at his school and so he decided that whatever the ideal man was he wasn't Catholic. Mussolini managed to Survive School in fact he excelled at it. He could now express his burgeoning ideals through scathing treatises and impassioned speeches beaches in one thousand nine hundred at the age of seventeen. He was about to finish school. When he and the rest of Italy learned of the assassination of their King King Umberto the first the king was killed by an anarchist socialist member of the working class? This would have inspired the young miscellany. His father's worldview was being validated. The real men. The working men were rising up against the parasite upper class king. Umberto Artaud was only the second monarch to rule over a united Italy. He was hated by working class. Italians for his support of violent worker suppression Russian. He had also embroiled the country. In wars of conquest in Somalia and Ethiopia the latter of which ended in failure on top of at that many Italians hated Umberto for his support of the triple alliance which was a military alliance with Austria. The country's former enemy the failure and alternate murder of this monarch confirmed for Mussalini that socialism was the right philosophy but just because they were right didn't mean they had power a new monarch was crowned Victor Emmanuel. The Third Umberto Son Mussalini worried that he would be drafted into the army and forced to fight in some war driven. By this new king. He would not die for someone. He didn't even consider to be a real real man. And so in nineteen to after about a year working as an elementary schoolteacher a nineteen year old. Mussolini fled to Switzerland Roland hoping to find other Socialists. Other real men. This separation from his country ironically allowed him time to consider what exactly it meant to be Italian in Switzerland. He saw many of the same problems as at home. That country entry was already the location of many of the large banks. It's famous for today and there was a large lower class that saw none of that money. Switzerland Orland was thus a hotbed for socialism. Mussolini met with Socialist leaders wrote for socialist newspapers and clashed with the police. This playground gave him enough distance from Italian politics to think about them objectively. The country had been united in eighteen. Sixty one under a new monarchy and with the prime minister and parliament. It was supposed to be a new dawn for Italy even a return to the days. The Glorious Roman Empire Fifteen Hundred Years before but this unification had meant nothing for the average Italian. They still have to toil oil. Some in factories others in fields and mines and in nineteen O to a majority of Italians still weren't even allowed to vote clearly. Unification just meant that the top one percent now centrally controlled the labour and product of the working class in Switzerland Roland. Mussolini learned from leaders of Socialist. Thought men like Vladimir Lenin and Leon Trotsky to founders of the Russian revolution and Devout Marxists Marxists. They helped him hone the idea of what Italian socialism should look like. They're awards of Italian Labor in the hands of Italian workers workers and no one else not the king not parliament not the Australians. But while men like Karl Marx were calling going for self rule. Mussalini never seemed to settle on an exact prescription for what a modern government should look like. His belief system was heavy with contradiction. He wrote that socialism men's the elevation and purification of the individual conscience. And it's a chief. Mint will be the result of a long series of efforts. This seemed to suggest that he believed in the combined. Efforts of society as a whole rather than the triumphs of the individual but he also admired the idea of the best and brightest pushing to the top Mussalini read Darwin Win and absorbed his message of struggling against tradition authority dogma. This was survival of the fittest philosophy. The idea that people in power are in power because of certain traits that make them better suited for it. Mussolini couldn't believe in both wrote the collective achievements of society and the survival of the fittest. History would tell which side he leaned toward his racial politics. Six were similarly convoluted Mussalini. Hated the nationalist racist philosophies arising in Germany but at the same time he you spoke of an Italian soul and was dismissive of their Slavic neighbors to the northeast so he didn't like an emphasis on national identity. Not Unless it was Italian national identity and he didn't like racism but he had certain racial prejudices. It was almost as if the masculine ideals instilled by his father and sharpened Catholic. School would never release their hold because as much as he admired admired. The worker focused ideals of socialism he also seemed to find socialism somewhat feminine many Socialists preached the idea of a global society free of borders where everyone was equal this sounded like fanciful nonsense to him. Italy needed to become a world world. Power that was the only way for him to show the world that the hard labor ideals of his youth were superior the only way to show the world old that Italians were true men that he was a true man his image of the ideal man was now the image of the ideal Italian man strong aggressive not Catholic socialist but only in so far as you maintain a sense of masculinity Lindsay and national identity in nineteen. Oh four a twenty one year. Old Mussalini was expelled from Switzerland and forced to return to Italy after inspiring multiple riots against police and falsifying documents. He returned to his home country with a new Vision he would inspire the rural working class that he had been a part of he would do this by playing on the masculine ideals of hard work and in painting the ruling class as a feet out of touch parasites he would paint the Catholic Church with the same brush and his fellow Socialists. Well hopefully they would go along with his emphasis on an Italian identity. Italian product in Italian hands not a part of some larger larger European collective that exploited their labor just as the king was currently doing his goal was to inspire socialist revolution in Italy but by the time he was done. There would hardly be an Italy left at all and to find out what happens next. Listened to dictators free on spotify. Or wherever. You get your podcasts.

Prime Minister Mussolini Umberto Son Mussalini united Italy spotify Benito Mussolini Joseph Stalin Switzerland Adolf Hitler Father Allesandro leaney Mussalini Cellini Richard Germany Catholic Church Rome Europe France Italy King King Umberto Kate Fidel Castro
Listener Questions 2.0

Daniel and Jorge Explain the Universe

39:04 min | 2 years ago

Listener Questions 2.0

"If you're going to build something from nothing, you've got to know what really works. I took a thousand dollar loan built a five billion dollar business. And now, I make smart investments new businesses on shark tank. I'm Barbara Corcoran. Now. I'm sharing my secrets on my podcast called business unusual. You might think that looking at someone's resume and asking them a lot of questions are the key to finding the right person for a position you dead wrong. Follow business unusual on iheartradio or subscribe wherever you listen to podcasts. How we end podcast episodes by asking people to submit questions. Yeah. To be actually questions. Yeah. Do you know that a lot of people actually write in and how are the questions Omer? God, the questions are awesome. They reflect like people's real desired understand things about the universe. You read all of them. You know, I'll admit I love the question so much that actually read and answer all of the. But some of the questions are so fun. And I think other people probably shared the same questions that I'll ask this people to record themselves asking the question and send it in. So we can do a whole podcast episode. Just about some listener questions says money get a right asking why they couldn't understand this. Not if we do a good job explaining it. What's what kind of question? Would you have Daniel viewer listener? If I was listening to my own podcast. I'd be like who is that guy with my voice. And how did he get a podcast? What question would you ask? I would probably ask. How do we get more people to listen to this podcast? He and Maureen in Daniel, welcome to our podcast Daniel and hor hate explained the universe or more accurately today Daniel whore, he answer questions about the universe. That's right or explain the universe inside your mind. That's right. Every week twice a week. We are beaming information and explanations about the incredible mystery universe straight three or ears and into your brain. And we try to make it fun. We try to make any engaging. We try to make sure that you can actually understand what we're talking about. We don't want to impress you. With fancy words. We want to impress you with the incredible majesty in wonder that is this universe. We find ourselves in. Yeah. And sometimes, you know, we don't get all the information out there or some people don't quite understand everything that we covered in. We were able to cover in the podcast, and so people still have questions. Yeah. Or sometimes we'll explain one thing and it inspires another question. Make somebody wonder, ooh. What about this? What about that? And often I think he does an amazing job of anticipation those questions a lot of people have written in saying whore. He asks the questions, I have in my mind so kudos to you. Hey. A great follow ups and for asking the right questions that feels like a backhanded compliment. No, it's not backing ended at all. It's a great compliment your good, science communicated. You understand what is clear, and what is not. But sometimes as a question rattling around in somebody's head that they really need an answer to and so they right in and ask us. Yeah. So today on the podcast. We'll be. Answering listener questions, I means questions from people like you. If you're listening to this, and you have questions, you could hear your own voice. Next time write to us at questions at Daniel. And hey dot com with your questions about the universe or life or whatever's going on around you creek and also reach out to us on Twitter, Instagram or Facebook, right? You check all those dental. I do I respond to Twitter questions and Facebook questions and all that kind of stuff so. Yeah. Engage with us. We're eager to hear from you. Yeah. You can ask us about the universe about. How rude we are? How engaging we are to each other? What our favorite fruit is everybody knew. Nobody has a question about what your favorite fruit is. It's as clearly. Like, I don't know he Daniel. I think I think bananas clearly your favorite food. But I wonder like is that the favorite fruit to say, I mean to eat sure. But what about seeing like isn't papaya more fund word than banana more fun than banana? Yeah. To toughen calls fund about the papaya. I think you need to go out into the street and people question. Here's another question. What's your favorite fruit to draw like as a cartoonist to draw because papaya just kind of a blob? I feel like if I say nanna people are going to infer something from that. That's the dangerous or if I think people might also in for something for them. So let's just clear out of cartooning fruits too bad. Well, I'm still curious. You can tell me off line later. Pulsa today. We're going to be answering four questions from all over the universe. We're at least all over the planet earth. That's right. And so here's the first question. It comes from Allesandro from Italy. And he wants to know about how we see so far into space. I guess it's only son for me. I really enjoy your podcast and curious to know, how can we see so far through the space? We thought being hidden by thus nebula and Martin. Thank you. And I will enjoy your answer. Well, Allesandro certainly sounds Italian. He didn't have to tell us where he was from. He. Yeah. He's a beautiful accent. Yeah. It's gorgeous the language of love or is French. Although I feel like talion shouldn't just be heard. It should be seen. Right. There's a I'm sure there's some hand gestures that he couldn't capture in that in audio vile. We'll save it for the YouTube podcast. That's right. That's right. But it's a great question. Yeah. It's an interesting question. How can we see so far out through space without being obscured or blocked by nebula and other clouds of dust and stuff that's out there? How is it that we were able to see these stars are billions and billions of light years away without anything blocking our view? Yeah. Like is it lucky that we can see so far is a coincidence. In order some reason for it. I think I just take a moment to appreciate that view. You know, we say like if you stand at the top of mountain, and you can see hundreds of miles. It seems like a great view, but we don't often realize or consider the fact that. The view above our heads, the ones out into the night sky is the best view we will ever see, you know, it's sort of it can vertigo just imagine you're standing on the tip of Iraq. You know that rock being earth and staring out. Billions of miles across this of space to these other tiny little pinpricks. Yeah. So it's really pretty incredible. Not just this vast. But that you can see so far through it. Right. Right. Yeah. Because like if you stand up top mountain, you can't see out there forever. Right. Like if you look at the next mountain it's going to look a little bit hazy. And if you look at the mountain behind it, it's gonna look even hazier. So I think the question is how is it that we can see with such crystal clarity out there into space. Right. And it's a great question and the answer is that mostly space is transparent, right and transparent to light. Because what mostly what we're doing is? We're seeing with light. And so light can pass through space without interacting. And that's what we mean by being transparent. We mean that a particle photon piece of light can fly through. Without being affected without being changed. It's not that. I mean, there is stuff out there. It's not like spaces completely empty, but you're saying that we can see really far because the stuff that's there doesn't necessarily block the light. That's right. Exactly transparent. Doesn't mean non-existent, right. There is stuff out there in space, but mostly the light can pass through it. Just the way the light can pass through the window in your living room. Right. Mostly unaffected now the windows not completely transparent. Just like as you said the air is not completely transparent, but it's mostly transparent. And so there can be stuff there. But as long as the particles don't interact, then they fly through and you can observe them on the other side, basically unchanged. Okay. So, but what Todd there in space that could be blocking her. But isn't. Yeah. And so there actually are some things and block our view. So mostly spaces is empty, you know, from the point of view of light like there's nothing there there little particles, but mostly it's empty when the reason that we can see light from other stars. That's just isn't much stuff between. Us and them. But sometimes that's not true. So for example, closer to the center of the galaxy. There are these really big nebulous of gas and dust, and we can't see through them with normal light, the kind of visible light that we're used to seeing with our is is for example, if you want to study the center of the galaxy you have to find other ways to do it because you can't see it with visible light. Oh, I see. So the good the dust and gas out there do block our view. But unless it is concentrated in certain spots like the center of galaxies. Yeah. Exactly. And so if you wanna look out, you know, away from the center of the galaxy to nearby stars. There's not a whole lot between us and them. The thing that mostly blocks review is our atmosphere. Right. Our atmosphere interferes with light. And that's probably most of the stuff that's going to do that. That's why we sometimes launch telescopes into space three can get a clear view of what's coming at us from far far away. Oh, so if the earth just happened to be like like, our solar system just happened to be inside of a nebula. We would be totally blind to the outside universe. You're that's right. If we happen to be embedded inside a gas, cloud or just cloud. Absolutely. And remember our son probably was born in a gas, cloud or dust cloud. Most of those places are stellar nurseries. Those were SARS are born and eventually though all that stuff. Coalesce is and doesn't just hang out coalesce into stars and planets, and that's the ancient history of of our solar system. So we really are sort of lucky to have such a good view, right because we have been born in like, a we are planning. It could have been in in the middle of a. In Los Angeles of Los Angeles, right? We could be, but I think that most of the time gravity will do its job. And by the time, the planets are formed in life is evolved, etc. That m- gravity will have done his job and cleared out that space will pull it together into other objects in planets and stars. And whatever you're always concentrates all the gas. Yeah. I see it makes stars which clears the. Yeah. And you know, it's no coincidence that the kind of light that we can see there is can pick up is also the kind of light that can pass through space because that like comes from the sun it has to pass through space to get to us. Right. And it had then has to survive the atmosphere. And so the kind of light that we can that is around on earth is the kind of light that we've evolved to see. So obviously, you can get here from the sun. And so it has to be able to pass through space for us to see it. Right. But what's kind of cool to is that just because there is a gas or nebula in front of us doesn't mean that we can't see through it because we other kinds of light do go through. That kind of stuff. That's right when we say visible light. We mean light of certain frequencies, red green blue all those other colors that we can see but light has lots of other frequencies. Right. He can wiggle more quickly into the ultra violet economical more slowly down to the infrared or really slowly down the radio waves. So we don't usually call those light, you know, they call them radio waves or gamma rays, or whatever depending on the frequency, but they really are just still electro-magnetic radiation. There another form of light. And depending on the wavelength they have different properties some of them can pass right through gas and dust, so for example radio waves, which have really long frequencies compared to visible light. It can pass through gas industrial. We can use that to see into the center of the galaxy. Yeah. That's pretty cool. It's like having x Ray vision. Exactly. And we can actually use xrays also. Do also pass through gas in desert's. Right. Some of these things like xrays, they won't penetrate our atmosphere. So if you wanna see that you have to have something really high in the atmosphere like on a balloon or maybe even into space. X Ray telescope in space to see them interesting. You have to go up you have to fly up like superman to have x Ray vision. And these days, we even have other ways to see the universe. That are not just light. Like, we can see the universe through neutrinos. There's some weird stuff out there that just makes neutrinos neutrinos pass through almost everything. So they're really good way to see really really far away. And then recently we develop this ability to see gravitational waves, and this is not even stuff right gravitational waves or the ripples in space itself. So they can pass through basically everything matter in. All right. So that's the answer. The answer is question was how can we see so far through space without being blocked by that'd be letting and other stuff and the answer is that there isn't that much stuff out there spaces pretty. Emptying. And even the stuff that's out. There doesn't really blog RV, and we have other ways to see through the stuff that does block our view. And if we were blocked by Nabeel and other stuff eventually all of that stuff would have turned into stars or moved around. Yeah. Just wait a few billion years, and you know, and view will change. Yeah. Yeah. Just hang out. Just saying you don't need to graduate anytime soon. Do you PHD visas? Just wait a few Bill Novick deal. All right. Thank you. Let's under from Italy. That was a great question. And before we go on to take a quick break. This is brought to you by GS k. Each year. There are thousands of deaths from vaccine preventable. Diseases in the US. A K we develop and manufacture vaccines to help protect people against diseases like flu, meningitis and shingles. And by exploring innovative technologies, we're working to develop new vaccines against diseases previously beyond our reach because the more diseases. We prevent the more lives. We can save. All right. We're answering listener questions today. And the next question we have here is from Shelley from Australia from down under and showy. Silly asks a really awesome question along people wanted the answer to she's questioning whether that whether you have a real job or not. And I'm grave enough to play. This question on the podcast. Here we go. Hi, Daniel, and ho, hey, I'm Shelley from Brisbane Australia, and what I would like to know is how does physics actually work. How do you come up with theory, and then create an experiment test theory? What does the physicist actually drew every day you get up? You get you hoffy you go to work, and then what had here from theory to an experiment then to an explanation. Question. I love when she says. And then what? My question is silly your wife Daniel or is sending the question? She wondering what you do all day. No. But it's hilarious. Because that's what I do. I get up. I drink coffee. Then I go to work and then go okay now what? Today. So that's that's pretty much the answer. The question is the answer. No. That's the the two sides of academic freedom. You know, as a professor you basically get to do whatever you like on the other hand. Nobody tells you what to do. So you have to come up with stuff to do yourself. Right. So every day you answer that question today. What? Basic great question. It's sort of goes to the heart of you know, how is science done. Right. I think he's maybe wondering like what's day-to-day like like, she probably knows that there is general process. But at any point, how do you decide what to do? Yeah. So you know, day day. Of course, you get up. You get your coffee, then you start entering the three hundred emails that came in while Sern was a week in Geneva nine times ahead, and I was sleeping, and then when you get through all that you get to start to think about the higher level science, right? And she asked question, you know, how do you go from theory to experiment, like, how do you come up with an experiment? And I think that's a really interesting question. Because a lot of times that is the way it works. Like, a theorist comes up with an idea saying like, I think maybe this is new particle or I think maybe there are black holes out there. And then it's the job of the experimentalist to figure out the answer. Right. Is that correct? Or not do these things really exists or not. But there's sort of a step before that, right? Where you? Mean I mean, you have to know what's going on in the field. You can't just positive these things out of the blue you sort of have to know you have to read what everyone else has done. And what everyone else is doing. And you kind of have to try to ask the question. Nobody else's answered. Yes. That's certainly true. Although I got a lot of crackpot ideas from homegrown theorists. That haven't yet done that, you know. But yeah, you wanna come up with an idea you're gonna come up with an idea. That's new like, maybe the difference between a professional physicists is that you you spend your life on Ray. You you go to conferences. He's talked to people, you know, what's going on. Yeah. You definitely have to know how things are done. You know, what questions have been answered in that perspective, you can sort of think of science like a conversation? You know, we're trying to figure out what is the universe? How does it work, and you wanna say something relevant? And so you have to think of like what is the question at hand. What is it? We're trying to figure out right now. And how can I test it? And that's the bit about being an experimentalist. I'm an experimentalist. And you know, what is the? Actually involve well involves coming up with a way to ask a question of nature that will reveal the answer, you know, some theory says I think there's a new particle the squiggly on whether and you can't just ask nature. The question does of squiggly on exist or not sound like nature, some oracle or the answers. Whatever question you want. You have to trap. It. You have to tricky. You have to corner it he had to come up with an experiment. You can do something a physical thing you can build that will tell you. Whether this thing exists because you know, if you do your experiments, and you the date is this, then, you know, the answer is yes, this is quickly on if you do the experiment in the data comes out differently than you know, the answers not as quickly on right? But that's not trivial. Right. That requires some cleverness you have to think about the right way to sort of corner nature and make meek tell you. When this thing exists by revealing the answer, your experiment and part of that is has to do with the the knol hypothesis. Right. Like, this idea that were you you said of -ssume that this quickly on doesn't exist. And you run some experiments, and if you see something that clearly shows you that the exclusively not existing is not quite likely, then that means you how something you're exactly we need conclusive evidence. We need to see data. The couldn't have been produced if the squiggly on didn't exist, right. They could only be produced if the squiggly on existed, we need something that's in that sense unique necessary and sufficient, and so often what we do is in my particular case because I'm a particle physicist is we're colliding protons together. And we're if we want to ask the question does the squiggly on exist, and we think will what would the squiggly on look like in our data? How it appear in it what it leaves splashes of energy over here would leave traces of its motion over there. And then we sort of look for those telltale signs, but then we have to think about what else could look like that. Is there anything else that could mimic it anything else that could look like this William, but not actually be the squiggly on a lot of the experimental work that I actually do involves that kind of? Pistons like figure out a way to look for this thing in a way that nothing else could mimic. Yeah. And then, but it also works the other way around like somebody maybe did an experiment to look at something else. And they found something weird and said that doesn't fit the theory. And so then theories have to come up with an explanation for the data. Yeah. And in my view, this doesn't happen enough. And I think a lot of people 'specially in particle physics think that it always starts fears has an idea for new particle experimentalist? Just go check to see if that's true. Right. And there's actually a really lively debate right now about how do we do this particle physics because the theorists predicted owes super symmetric particles will appear the large? Hey collider. And then we didn't find them and some people think, oh, that's a failure. But I think that experimentalist can be explorers that we don't have to just answer the question. Does this new particle exists? We can go out and look for weird stuff. Right. Let's just see what's out there. You know, the way like when you land in a on Mars. You don't ask the question are there purple cats and dogs? There you just walk around. And look to see if this some new kind of life that will blow your mind. So yeah, you're absolutely right. Sometimes experimentalist find something weird something that can't be explained with our current understanding and forces us to come up with a new theory when the can't explain the. Yeah. And those those are the greatest moments in science if you ask me. Okay. Cool. So that's. Okay. Cool. So that's what you do. And then it's like eleven AM. And then then what he do. Then it's time for my nap. Right. Then I do this awesome podcast with this cartoonist it. Yeah. I've know moral stand to criticize the lazy lives or work life. But I think that's the end of the general answer is that, you know, it's it's like a it's a conversation. Right. Like, you're not as you have room trying to come up with ideas and theories and experiments, it's like you're conferring with other people you reading other people's work. You're you're trying to, you know, come get clues from other people's results and things like that. Right. It's sort of a conversation. And and it's a process, and it has to be conversation because scientists just people right? If you do some science, and nobody reads, it then you haven't really pushed human understanding forward at. All. Right. So you have to do something people are interested in. So that they will listen, and he will change sort of the common. Understanding you'll move forward the wavefront of human thought. Yeah. Yeah. All right, Shelley from Australia. That's here answer, basically coffee coffee. Exactly. All right next. Listener question comes to Alex from Connecticut, we go he goes, this is Alex from Connecticut. And I'm wondering if there's anywhere in the universe. Where dark matter is not present. Thanks, keep up the good work Jones pretty excited about his question. He has great trader voice. He she'd do movie traders. In a world. Where dark matter is not present everywhere. This is a great question because we've talked about how dark matter is is much more dark matter in the universe than normal matters. So it's very natural question to wonder like is it feeling the universe is invisible? But is it everywhere. Yeah. I mean, there's not a little bit of dark matter out there. There's five times more dark matter than like all the stars and gas and clouds and planets out there, right? Yeah. Exactly. It's a huge amount. And so it's very natural ask where is it? And the answer to this question is yes, there are lots of places in the universe without dark matter because it turns out that dark matter and normal matter, basically, followed the same distributions that is you can tell where the dark matter is just by looking for the non dark matter who's following who who's a Stocker, and whose celebrity it's, you know, something of a dance right there. We know about dark matter only because if gravitational. Effect on stuff. Right. And so gravity affects dark matter and normal matter and the to pull on each other. And there was something of a dance as they took on each other. And that's why they're linked together. That's why dark matter in normal matter in the same places because the gravitationally attracted to each other now because there's more dark matter than normal matter. You could probably say the normal matter is following the dark matter to invite. That's the only way that dark matter can interact with our matter. Right that we know of is gravity so far that we know the only way it can interact with our matter might have some interactions with itself that we don't know about but interact with our matter to see to our into the things that we can test and observe gravity's the only way for us to probe that and you know, people really interestingly people do simulations of the universe without dark matter like what would have happened. If there wasn't dark matter and things just don't coalesce as quickly you run the universe. But you run it without dark matter. And and yeah, get totally different results. Yeah. This is amazing. Right. You can simulate the whole universe. It's pretty incredible. And the ask you know, what would the universe? Look like, I'm very scenarios, and that's really important because it helps them understand. What was the various fraction of of things in the very beginning. And how sensitive are we to that like an into any configuration mostly going to give you galaxies and stars and planets, or is it really sensitive, and it turns out that if you didn't have dark matter than it takes a lot longer for stuff to clump. Right. The only reason we have stars and galaxies and planets his because gravity is gathered this stuff together turns out, it's gotten a huge boost from all the dark matter helping to pull it together without that dark matter. We're taking billions more years to get all this structure. So we wouldn't even be around without the dark matter. Pretty dark matter follows no matter and helps out pretty much when you look out into the universe. Let's see well Pearl. The shiny stuff is like stars and planets and light that's kind of pretty much work dark matter is also roughly, that's correct. But if you look at the for example galaxy there's a huge blog of dark matter also the center. The galaxy. But then there's a we call it a haloed extends beyond where the visible galaxy is but mostly it's a blob centered at the visible galaxy right, right. I I think the question is like, you wouldn't see for example, like between here and Andromeda. You wouldn't see giant blob of dark matter just floating by itself. Would you? You might probably not though. Yeah. Probably not. But it's possible for dark matter no matter to get separated. Like the bullet cluster, you know, some of the dark matter than normal matter got separated because of big collision and the normal matter interacts with itself and the dark matter passes through far as we know. So there could be blobs dark matter. But it's not like it's evenly distributed. Right. So there's lots of places where we think there probably isn't any dark matter. Okay. All right till the answer to Alex's question. Is he yes, there are probably many places in the universe without dark matter. Dark matter clumps together in specific locations. That's exactly right is one case we can give a very crisp answer. Yes. That's the T L DR. Yes, alex. Yes. Cool before we keep going. Let's take a short break. Hey, everyone does Corey. And Daniel the host of the podcast, Daniel and Jorges explain the universe. And we'd like to tell you about a new podcast from Robert lamb and Joe McCormick. Hosted the signs podcast stuff to blow your mind. Their new show is called invention and every Monday on this show. Robert and Joe explore the inventions, and inventors that made the modern world each episode examines, a different technological turning point in history and the minds cultures and assesses that provoked the change. They'll cover topics like the guillotine the vending machine chopsticks the x Ray machine. Sunglasses. Braille and more Robert and Joe considered the origins and impact of inventions, both recent and ancient for good and for evil. Join them to explore questions. Like, how does the machine for removing human heads change the way people feel about capital punishment, or what was it like for the first people to see inside their own bodies with an x Ray? Invention polish. His every Monday listening subscribe to invention on apple podcasts the radio app or wherever you find your podcast. All right into our last question today comes to us all the way from Iran, so far some from Iran. A pretty interesting question about the shape of galaxies. Yep. Here is hi guys. My name's Firestone. I'm from Iran after listening to your episodes about the galactic collision and the gravity. I have a question to ask why only galaxies and solar systems in the universe or disc shaped. I mean, if the gravity extends through all the dimensions the same. Why they are plainer. Yeah. This is a great question to right. Yeah. You look at it this guy you look at these galaxies. You look at the solar system, and they all seem organized these discs. Yeah. They they look like flat blobs, right? Not like perfectly spherical blobs. But like flat blobs, right? Yeah. Exactly. They're mostly flat. And they're not vehicle. Yeah. Exactly. And so it's very natural question. It's totally typical thing to see out there in the universe. Like if you look at all the models of our solar system. They looked like hula hoops, right? One inside of the other. Why why does it look like, you know, like the model the old model of the atom where the who are all kinds of directions where where are the orbits of all the planets sort of pretty much in the same plane or at the same level. Yeah. Exactly. It's a great question because you could imagine otherwise, maybe the plants would all be zigzagging around in lots of different directions. Right. Yeah. Even if the each have their own circle, they could be they could be all sorts of different directions. Yeah. The short answer your question is angular momentum. That is this is conserved quantity is something. You just can't get rid of if an object of cluster objects has angler Mendham just can't get rid of it. Let's dig into that just for a moment just think about momentum at I if you have like a rock in space. And you push it. Then that rocks going to go on forever. And that's something stops it. Right. But run into something whatever. Otherwise, it will go on forever. And that's because it has momentum and in our universe. Momentum is conserved. Why is it conserved? We don't know. But we know that it is. So things keep going if you push them. There's another kind of a mental which is about spinning it's called angular momentum start something spinning it'll keep spinning right, right? Unless something stops it. Right. And you're saying supplies to like the earth going around the sun that's being around the sun. And it's hard to not spin, right? Like, it's it's hard to suddenly stop and go straight into the sun. Yeah. The only way for that happens for something from the outside to come in like bang into the earth, and they changed that could stop the earth from going around the sun or stop earth from spinning if you wanna stop your momentum. You need have something from the outside, but a closed system like the earth and the sun or the galaxy whatever can't just stop spending that England momentum can't just disappear. It has to has to be. Transferred somewhere or balanced out by the opposite momentum somewhere else. Like to objects flying through space can stop if they being into each other, right, right? I'm in the same way to things spinning opposite directions. Could both stop spinning if they touch and their England Bentham cancels out, right and things kind of have anger Menton because they didn't start from from breast. You know, like if you put two stones out in space. We're just gonna end there's nothing else around them. The two stones are just gonna fly straight into each other. But if you going at different speeds, and they're going to start circling each other as they get closer to to the other three exactly exactly. And so you can imagine the history of our solar system or galaxy. Depending what you're thinking about and star is a big cloud. Right. A big chaotic cloud everything shooting in random directions, and it might feel like well, everything just sort of cancels itself out. But there's one place where you can draw a line through. It turns out that everything is orbiting around that. Right. That's called the center of rotation. Yeah. And it's sort of like if you're holding up a stick, right? There's one place that ballet. Is the stick where it'll be pulled on by gravity the same amount on both sides the same way you find this big cloud. This some line you can draw through it around which everything is rotating. Yeah. And that's that's that point is where the basically the center of the galaxy or the center of the solar system is going to form, right? Yes. Exactly. And so everything is rotating around that. And then gravity does its thing if pulls things together as much as it can. And so, but it can't shrink everything down too much because it's spinning right in the spinning keeps his sort of fluffed out, but only in the direction perpendicular to that line to that rotational axes so long that rotational axis gravity can squeeze things down as much as it wants. Right. There's nothing preventing it. But around that axis things have to keep spinning. And that's spinning keeps them from getting too close to the center the same way. Like, the reason that the moon doesn't fall to the earth is because it has velocity right? It's spinning around us. And so angry momentum. You can't go away and has to go somewhere. And it keeps the stuff from falling too far into that central access. That's why everything becomes a disc. Yeah. And that's kinda why all the hula hoops sort of merge, right? Like like lithium to earth isn't a hula-hoop orbit around the sun. Right. So we're we're on a disk in a circle air on an oval. And and like, let's say that there was another planet. There was also going around the sun. But it was going in a totally different hula-hoop like totally maybe perpendicular to hours, and I think the idea is that, you know, the attraction between our planet and that other planet, it's not gonna make go close to the sun or or like destroyer orbit, but it is gonna make the hula hoops sort of merged together. Right. I think over a long period of time yet would both come to orbit in another plane this sort of like the average between the two. Yeah. Because the rotational center would be some access that's perpendicular to that new plane. You know, this is the kind of thing it's it's easier to describe in front of a chalkboard. We used the chart board of the mind. That's that's kind of the idea is that everyone. It'd be the beginning everyone's rotating and going their own orbits. But over time all these orbits that have aligned with each other. And so that's why galaxies and solar systems. They're all look like flat discs. Yeah. Exactly the direction perpendicular to that disk things can pull together and collisions and attraction all that stuff helps balance it all out and pulling it flattens along that disk, it can't it can't get too close in because of angle momentum. He has to keep spinning and that's spinning keeps it from falling into the center. Yeah. So like gravity squish is in one direction, but it's exquisite in the other directions. Because that's where the spinning is happening. Yeah. And his question was really interesting because he asked about the dimensions and your gravity works in all these dimensions. Right. But because we have anger amendement angelman is defined a long plane, two dimensions. It makes it sort of Acer metric, right? It doesn't get treated the same way one really fun exercises to think about like what? Physics be like in four dimensions or in five. Dimensions can come and blow your mind, but in if we had like four dimensional space, then you would actually have two different axes angular momentum that would be conserved. And so things would look even crazier. Wow. What would you call that a blob? And this is why I'm not on the physics naming committee. All right, cool. So the the idea is that gravity does work in all directions. But it has trouble bringing things together in the direction where they're spinning. Yeah. Exactly. And but it it can bring things together in the direction they're not spending. And so that's why maybe things start out as a big blob. But then they've actually get squished down, and they kind of the average spin direction. Yeah. Exactly. So gravity is the great flat of the universe. The great flatter the great quicker. Renaming squishy. Yeah. She just renaming squishy. There you go. You got Newton you've got Einstein. And then you've got cham- was one hundred bution of theory of gravity. Oh, a better name that definitely definitely there. And then when I break into quantum physics. It'll be the squishy time. I'm gonna go devise an experiment to look for the squishy. That's right. I'm gonna call it too squishy Thanh, and then go get some coffee, and then I'm done. Boom. There's my day. And then would. Why? All right. So those were awesome questions. I love your questions. You might think I'm going to send him a place. He's never going to answer. I will surprise you send a question. You'll get an answer. You might even hear your voice on this podcast. Eventually any of your Daniel's wife and have also questioned about his lifestyle or have. It's just interrupt me. Anytime. He'll probably answer that question without interrupting you, so maybe workout podcast with an audience of one. But thanks for joining us once again, and again, if you have questions police and the to us at questions at Daniel and horrid dot com. Thanks for listening. And thanks for asking questions. See you next time. He used to have a question after listening to all these explanations. Please drop us a line. We'd love to hear from you. You can find us at Facebook, Twitter and Instagram at Daniel and horrid at one word or Email us at feedback at Daniel. And or hey dot com. Hi, I'm Nora vendor. Camp. I'm the author of several time management books, including the brand new Juliet school of possibilities off the clock and one hundred sixty eight hours. I'm also the host of I hurt media's newest podcast before breakfast. Every weekday morning. I'll be sharing a quick productivity to it will help you. Take your day from great to awesome each episode is going to help you feel like you can take on the world one productivity tip at. Start your work day before breakfast available each morning Monday through Friday, find it on apple podcasts the iheartradio app or wherever you get your podcast together. We're gonna feel us busy all getting more done.

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Unlocking the Black Box of Pricing: Why Pricing is So Easy in Theory but Not in Real Life with Alessandro Monti

Impact Pricing

27:40 min | 2 months ago

Unlocking the Black Box of Pricing: Why Pricing is So Easy in Theory but Not in Real Life with Alessandro Monti

"The whole complexity of pricing. Just try to understand the fundamentals at least a basic mechanisms to ups and downs l. cities it will definitely copies for closures established. My proposal sent in principle. Now which is how much going for base nancy. Dunkin welcomed impact pricing the podcasts where we discussed pricing value and the historical relationship between them on march diving to his allesandro. Monte here are three things you wanna know about allesandro before we start. He is a professor for corporate management and organization at cologne business school. He's done stints at both s. Kp and wolters kluwer two companies. That i truly respect in rural the pricing and he went to uc. Berkeley as did i. Welcome alessandro i'm mark. Thanks for having me on the show. It's to be here they. How'd you get into pricing in the first place. Yeah we all have Have a story That we can tell and it's always interesting to know how we kind of entered into this adventure now. The first touch boy was of course during studies microeconomics on the train. Sort of a communist. Of course you get the standard pricing approach the supply and demand things there but the real id say management world touch point with pricing. Ause my first job which was at a skippy. and since then this s- topic while yeah caught my attention and all in topic. So that's that's the that's the story. So why do you stay. You're all in but why it's I think prices. In general. They i once i think once read wasn't article into quote woes welded the central hinges of the economy so the price at the end of the day clears markets. Price is something that you feel as a consumer immediately. it's sometimes pain and sometimes pleasure. So it has the behavioral component and yet. That's i think that's. That's what makes prices annual dealing with. I sing quite fascinating for me. At least so. I'll buy into the fact that it touches almost everything so it's so powerful and yet i love the fact that so few people understand it and which means that when we can advise them we can have huge impacts in their lives and their businesses. So definitely i that nice. So you got a phd in business history. I have never heard of that before. And then you went to work for escapee. How did a phd in business history. Help you in escapee while it helps out first of all from the let's say methodological perspective you know learning the same more scientific tools and techniques. So it really does help in then tackling all those pressing questions. that of course should be tackled from. Let's say a more profound way. Okay so i always go the fundamental way when it comes to pricing so it helps you know to to have the tools and techniques sort of this research perspective had so definitely helped while just on a side note when when i talked to my escape you partners because i actually did the phd wild being escapees. So they kind of allowed me on sabbatical end. When when i talk project say while hd and has a history component. Yeah i I i saw some some question marks there say well how does that now. Kind of translate into our everyday business and dan. I think at the end. The research the businesses. Phd helps you to understand. Probably the president and also get sort of a a hint on what will come eventually in the future and so is it a quantitative phd when you do business history. you're still doing a bunch of stats and quantitative research and things like that. Yeah while you can do both ways. You can approach both waist. Now what i did actually is i. I went into historical archives. So i really dig deep into the documents from the. Let's say early seventeenth century and had to research him and had to read them and had to understand how much let's say executive spec at that time decided on pricing pricing strategies. Of course you can do to quantitative approach. You need to have the data said so you need to have some numbers eventually for that period in history. It's already like a jackpot. Having documents at all so the point here was really to understand the decision making at that time. So it's a more qualitative. Approach the nice. Well what are you jump to the current day. And what your nowadays your professor of course you also do. Coaching of businesses in the world of pricing and strategy first off. What kind of businesses do you typically coach. While in the last couple of weeks i have been involved with quite some while. Some few offs the early stage startups. So it's it's basically digital. It's the tech related startups seeing that. I have been in wealth. And i have been in touch also with small and medium-sized company. So not the kind of blue chip big ones but rather either it's the startup so we have quite some new interesting founder stat. Were one students with us and then decided to found her own businesses and try to establish the startup and called me up and say hey prof i remember your lecture now now i need the real deal with the prices telling me what should the price be and and of course. I'm really happy you know to to to walk them through some pricing stuff. So that has been mined waldman with coaching and consulting guests nice. I have been teaching pricing for probably twenty some years at one of the things that i find fascinating is i think i'm explaining it really well and then when someone goes to actually apply it. It's just so hard for them. And i think it's because we've internalized all these concepts so well that we can do that and yet even even if you paid attention in class and you learn the concepts applying them still really hard. I agree. I tend to you know what button it's because the discipline is it's so complex. It seems to be easy. Hey it's a price it's a price tack. I sell the product. And yeah i cash in and everything's okay but the complexity i mean anytime. I start electron elasticities. My students. you know I hope is listening but at the end it's it's it's difficult because it's so abstract but then you realize hey this is this is real life. There is some reaction to price changes in demand. So that's scarce some people off but once they have reached a sort of tipping point and everything then storm starts to make sense. I'm always thinking of new framework that i like to apply and so one of the thoughts that i've been having recently is the difference between quantitative pricing and i'm going to say value pricing. Now i get. We all want to charge value based pricing. We don't wanna do cost plus pricing. But the way. I see the differences. I see a lot of pricing people using scatter plots and trying to say. I want to move these points up and then i see other pricing people saying how do my customers value my products and what are the capabilities. And what's the roi going to be for them. Do you see a huge difference between those two and you see them merging as you as you work with clients. That's actually a very good point there now. You know what my impression. Is that the one element that you mentioned so hey we have seen the scatter plot the data the numbers. It's first of all always historic or at least kind of real time and it never is. Let's say the reflection of possible future customer. Let's say behavioral elements. I know there are algorithms. I know there is no the machine learning twice to kind of grasp the complexity of this behavioral element but the quant part will always first of all be the reflection of the at it. You know i have as an imp at. It's kind of first of all historical data and now bringing this. Dan towards you know future decisions that customers may take. I think that's the part where we need. That business sense that business judgment. You know we need that. You know managerial decision. Making capability to connect to like virtually and literally connect the dots. So i i see their shifts towards management. But that's kind of all role as well. Chew you know to build these bridges between those two worlds Thanks so we're not. They're still not there yet. But i think eventually will get there definitely. You could almost think about this as the difference between macroeconomics and microeconomics and one is. We're looking at the mathematical piece of it in ignoring the individual decision piece and another one at the individual decisions it's point yeah micro micro dollar a of theories that then try to blend those two together and then again there starts complexity okay there starts the real theoretical approach and when we talk to students or the customers to other interested people said yeah now tell me what about the real world. So yeah fascinating. Don't micromanage never never thought about that. So the real world is so hard because there's nuances to everything we do. You can't take anyone concept and say that applies everywhere. It is just so hard. I wow i mean the the theory that the tries to explain like whole off real. I think that's probably not even the the real goal of theory. It's always kind of that slice of life that you need to understand in a better way. But that that's that's a scientific approach you know. I always kind of torn between those two worlds. The scientific world and the hands on management approach summits difficult to bring this together at sometimes. No it really depends on the question that you have a tannin oneself. What do you see are the biggest problems with your Your customers people that you're coaching or teaching helping them solve their own pricing problems. What do you. What do you see them as missing most often that. That's a good wonder. I would have to say The overall level of knowledge has increase. If i remember when i started escapee back in two thousand and four mile impression was that this was still. Well i'm not saying a black box. But the lao of knowledge was was not what i now tend to perceive so we have come quite a long way major pain. Points are still what i especially scene with my startups the question. Hey what should be the price. I mean the question is so easy. Hey what should i how much and then start yeah. Willingness to pay and of course startled data. You can go invest in the war will grainger in all of this but eventually there is this key question how much and i see so many executives and even my sort of students in the startup struggling with that one apparently basic question so probably there is still a lot to do in giving them a hands on approach process. You know how to derive that while not perfect price but one price that fits in the first place to then fine tune in detailed it out so easy question probably complicated answer. Let's talk about your career. You have one boss but you have to work with many different departments. You have great ideas. But you can't seem to get them adopted face it. You want to earn a promotion. The solution could be the insider program of champions evalu- dot com for only one hundred dollars a month. You'll have access to all of our online courses. You'll have access to me through office hours and you'll become part of a network of peers helping each other out his well. Sure you'll learn more about pricing boy. You'll really learn is pricing leadership. What does it take. How do you do it. You won't get promoted just doing your job. Join us to learn how to become influential. Isn't worth one hundred dollars a month to work towards your promotion. Heck if your company has a training budget you can probably access that once. You've internalized these concepts around value. You will become unique respected and promote able come join us. At insider dot champions of value dot com. Really interesting is the answer to that. Question probably is less important than the rest of the business. You shorts and people think it's the most important thing. Oh i gotta get the price rates. Yeah yeah exactly. That's the first question as founders. Oh no i have the business plan all all they want to see something. I have to write something down and well. What about you processes i mean what. What about the no the next steps. What about all the implementation. What about differentiation. We know what what about all the other thing. We'll come to that. You know later on where it should be. Actually you know right from the start. This whole process in implemented process. I think if people understood what value based pricing really meant and what value really means and the understood. When they started their company they would build different products they would build different business models. They would think about the way they're doing things very differently. So yeah i remark. I think that's but you know what my impression is that. So many really brilliant founders the however are kind of driven into a different direction. Because they you know wanted to scale probably too early to fast their sales driven. Hey i need the numbers and the volume and the vc's you know lurking in the background. Say i want to see you know numbers so that eventually the value aspect than put in the second place so yeah that that could be something to work on and established a true sense of what is value by the way. This has been coming back to the story part question since since like ages. What is value. What is the true and fair price. We we see this like in the mediaeval ages. we see this in ancient rome. Cetera et cetera. So it's been kind of the universal question since since ever. I think that's a great question that i'll ask you. What is a fair price. How do you decide what fair means. Yeah i saw the coming. I know but yet fairness the concept of fairness. Gosh this i mean this is so again. This is so individual at the end of the day. I'm a big fan of. Hey if i'm able to charge at the level of individuals willingness to pay and i deliver value and the customer is willing to pay for that that seems to be like fair transaction. Now that's kind of the. I would say the small version of debt when we extend this into bigger fierce. We have political impact. We have social impact. You know we have you know availability of products. I mean we see this now as we speak in europe we. Have you know the vaccine for the coldest is rolling out the question. What is the fair price. Asked the pharma. You know companies. They will tell you something else that you know the the authorities so i think the notion of a fair price has to include also the bigger questions bigger questions to tackle society and whole countries in nations. But that's that's something where there is a touch point. Hey there's the government you know. We need to intervene and we need to make sure everybody receives this tough question though. Yeah i admit so. I was interviewing read holden a few episodes ago and one of the things he said and i i wish i would have pushed back on it but i didn't at the time. Is he said as we build these relationships with our big customers and their long term strategic relationships we need to charge them fair prices. And it's like well. I don't know what that means. What is a fair price. Yeah i mean a fair price again. Let me let me see what you know. The ancient roman would have you know answered to back in the days. The fair price was hey. I got my costs. This was labor. This was raw material. And i apply a decent markup that is at least deemed to be descend. I'm not kind of you know exaggerating. Like i'm not doubling up but it's not like five percent and it's okay everybody will be fine. Nobody's questioning this. So that was since many many decades and centuries to perception of yep this is a fair price because for the product you had these expenses you work on it you produce something applied a markup and that was okay right cell from a mere let's say theoretical perspective cost plus seems to indicate. Hey that's a fair price at the end. And i think even today in our world people look at cost plus as fair. Yeah definite so yeah because everybody understands that that was the cost. Of course the company it needs to source material needs to distribute stuff and and it's accepted. It's widely accepted by the way. I had once a really nice massa thesis from one of my students that was a question saying okay if i adjust prices and that was an online ecommerce setting so if i had just my prices and i'm not giving you the reason why i just justify prices so for example i increased cell. How would you then perceive this to be and then student kind of created like a fairness index. So you ask certain questions. And you're able to create this kind of index and you know what just giving no reason perform foul worse than giving the reason. Hey i had to increase because of cost. I had to increase because of competition so this actually scored better results with customers versus the scenario. Just saying nothing so because competition because certain market developments and cost seems to be something as a sphere for the consumers so that was quite an interesting resulted. I could easily see where blaming costs. Increasing costs is a is a reason that people would accept a price increase. Now here's a really interesting one because if you're going to think about cost plus defining fair how do you price software so the price of software is never fair because the incremental cost is always really close to zero four. Yeah mean with with software we we have seen the we have seen value again. Value based approaches perform like nicely with with customer so the very famous kind of ten x approach seems to solve the equation causing the narrative. There is hey look basically. I have fewer software. Let's assume it saves you like two hours of your daily work routine so two hours that you could like technically us. You know somewhere else so you have those opportunity costs and i am willing now to charge. You know ten times the value of these kind of two hours that you save. So that's a narrative at the end of the day. That's that is understood. And that could be an approach in you know selling this this fair store so software can use this and it's at the end of the day software the whole digital world. It's about the value and monetize so many monetization pass now in the digital world because the digital good now has all these fascinating characteristics. That the offline good does not have and it just opens up so many opportunities and options that you have to go value base. What's so fascinating about. This is that software companies. Don't have choice right digital companies really have to value based and yet now that they do that you can look back at hardware companies and start to say. Oh you know. We don't have to use the pricing metric always used or we could do subscriptions and hardware or we could right. There's so many different things that we could take now that we think about it so much in software. How do i turn around and apply that back to hardware. The biggest problem with hardware is always been. I've got this physical cost. And i need cover. The cost so cost plus feels rights. Just like oh get rid of that. Get rid of that. Yeah i think that that was the trend will wasn't in the nineteen ninety s. Hey let's go service right. So actually the hardware is just the byproduct and you know. Let's let's earn big money with the no installation you know any other fees the service etcetera etcetera. I see that actually with apple. By the way starting from day damir hardware you know selling and now the move into this recurring revenue under the subscription. And i think they still are not. They're one of the but it's a shift so eventually on the in the near future. The harvard selected the product. The item probably not as that important as you know the whole other digital ecosystem nice under this has been a lot of fund. We're gonna have to wrap this up here final question. What's one piece of pricing advice that you'd give our listeners that you think could have a big impact on their business. Wow who just one. Oh gosh actually. That's that's what. I tend to tell my students but it's not limited to students. I think that's that's something that is of value to everybody. Involved in the pricing might wise would be learned fundamentals. Try to understand the fundamentals. Don't try to kind of you know hack yourself. How through the price or don't try to go for some shortcuts. Why eventually that's not gonna really pay off as you know the other option learn fundamentals understand the basic mechanisms. And i think in the long run this will you by far better results than just the easy and quick approach to pricing. And what would you think those fundamentals are you. Don't have to describe them. And i'm just curious which fundamentals we're talking about the fundamentals is basically well understand that was priced. It's just not automatically sits there is of course you need to have a look at your costs internally. You need to look at competition. Need to look at the broader market. You need to differentiate you need to need to then have a basic understanding on the behavioral component of that so it just so much more than just. Hey let's try this. Let's test us online. And if it performs better than the other option yet that's the best option while probably not sell again what we then started discussing the whole complexity of pricing. Just try to understand the fundamentals at least the basic math ups and downs l. cities. It will definitely awesome. I'll sandra thank you so much for your time today. If anybody wants to contact you how can they do that while. I'm on lincoln so feel free to you. Know just read out to me. And i think that's the best way to get in touch with me. Absolutely right thank you for episode one. Zero two is all done to our listeners. Would you please leave us a review. These are very valuable to us. They're very helpful. Josh chris recently said empowering insightful. And actionable whether you're well established as a pricing innovator or just getting started carving out a profitable niche that's ready to grow. This is a must. Listen podcast for you. Mark doesn't credible job leading conversations. The cover a huge breadth of topics related to the ins and outs of building a thriving pricing strategy with leaders who've actually experienced success themselves highly recommended listening and subscribing. And thank you josh for that. Would you please Do better than josh. That was pretty good though. We're working on a new website right now. Impact pricing dot com is now going to be the place where we host all of our content main feed on the main page. Feel free to swing by and see if we've got that launched yet we've also recently upgraded our studio so the av quality of our courses is getting better and better contents always been awesome but come check out the quality if you have any questions or comments about the podcast about pricing general. Feel free to email me. Mark at impact pricing dot com. Now go make an impact.

allesandro cologne business school wolters alessandro Dunkin waldman Berkeley nancy dan Dan holden rome massa europe harvard Josh chris apple
Autobiography (Vol. I, Ch. XXXIV-XXXVIII), by Benvenuto Cellini

Harvard Classics

23:28 min | 2 weeks ago

Autobiography (Vol. I, Ch. XXXIV-XXXVIII), by Benvenuto Cellini

"The autobiography of benvenuto cellini volume one. This is a libra votes recording. All lieber recordings are in the public domain for more information or to volunteer. Please visit libra. Vox dot org. The autobiography of benvenuto cellini volume one translated by john. Addington simon's chapter thirty four. The whole world was now in warfare. Pope clement had sent to get some troops from giovanni msci and when they came they made such disturbances in rome that it was ill living in open shops on this account i retired to a good snug house behind the bianchi where i worked for all the friends i hit acquired since produced few things of much importance at that period. I need not waste time and talking about them. I took much pleasure. In music and amusements of the kind on the death of giovanni de medici in lombady. The pope at the advice of mr giacobbi salvia dismissed. The five vans eat engaged and when the constable of borbon knew that there were no troops in rome. He pushed his army with the utmost energy up to the city. The whole of rome upon this flew to arms. I happen to be intimate with allesandro. The son piero. Benny who at that time. When the colonists he entered rome had requested to guard his palace on this more serious occasion therefore he prayed to enlist fifty comrades for the protection of the said house appointing me as often as i had been when the colony became so i collected fifty young men in the highest courage and we took up our quarters in his palace with good pay. An excellent appointments bourbons army had now arrived before the walls of rome and allesandro beds to go with him to reconnoiter so we went with one of the status fellows in our company and on the way a youth culture chino. Della casa joined himself to us on reaching the walls by the campo santo. We could see that famous army which was making every effort to enter the town upon the ramparts where we took our station. Several young men were lying killed by the besiegers. The battle raged they're desperately and there was the densest fog imaginable. I turned to allesandro and said let us go home as soon as we can for. There is nothing to be done here you see. The enemies are mounting in. Our men are in flight. Allesandro in panic cried. Would god that we had never come here and turned in mattis taste to fly. I took him up somewhat sharply with these words. Since you brought me here. I must perform some action worthy of a man and directing my arquebuses where i saw the thickest most siri trooper fighting men. I aimed exactly at one whom i remarked to be higher than the rest. The fog prevented me from being certain whether he was on horseback or on foot. Then i turned to allesandro into chino and bad. Them discharge the archnemesis. Showing them how to avoid being hit by the besiegers. When we had fired two rounds a piece. I crept crossley up to the wall and observing among the enemy. Most extraordinary confusion. I discovered afterwards that one of our shots had killed the constable of bourbon and from what i subsequently learned. He was the man whom i had. I noticed above the heads of the rest quitting position on the ramparts. We crossed the campus onto and entered the city by saint peter's then coming out exactly at the church of santo oniolo. We got with the greatest difficulty to the great gate of the castle for the generals renzo to carry and orazio leoni were wounding and slaughtering everybody who abandoned the defense of the walls. By the time we had reached the great gate. Heart of the fomin had already entered rome and we had them in our rear. The castellane had ordered the portcullis to be lowered in order to do which cleared a little space and this enabled us for to get inside on the incident that i entered the captain polonium medici claimed me as being of the papal household and forced to abandon sandro. Which i had to do much against my will. I ascended to the keep and at the same instant. Pope clement came in through the corridors into the castle. He refused to leave the palaces. Saint peter earlier being unable to believe that his enemies would affect their entrance into rome. Having got into the castle. In this way i attached myself to certain pieces of artillery which were under the command of bombardier called giuliano fiorentino leaning there against the battlements. The unhappy man could see his house being sacked and his wife and children outraged fearing to strike his own folk. He dared not discharge the cannon and flinging the burning fees upon the ground. He wept as heartbreak and toward his cheeks with both hands. Some of the other bombardier's behaving in like manner seeing which took one of the matches and got the assistance of a few men who were not overcome by their emotions. I aim swivels and palca nets at points. Where i saw it would be useful and killed with them. A good number of the enemy had it not been for this. The troops who poured into rome that morning and were marching straight upon. The castle might possibly have entered it with ease because the artillery was doing them no damage. I went on firing under the eyes of several cardinals in lords who kept blessing me and giving me the hardest encouragement in my enthusiasm. I stroke to achieve the impossible. Let it suffice that it was. I who saved the castle that morning and brought the other bombardier's back to their duty. I worked the whole of that day and when the evening came while the army was marching into rome through the test very hope clemen appointed a great roman nobleman named antonio's santa croce to be captain of all the gunners. The first thing that this man did was to come to me and having greeted me with the utmost kindness he stationed me with five fine pieces of artillery on the highest point of the castle to which the name the angels specially belongs. This circular eminence goes round the castle and surveys both property and the town of rome. The captain put under my orders enough men to help in managing my guns and having seen me paid in advance. He gave me rations of bread. A little wine and beg me to go forward. As i had begun. I was perhaps more inclined by nature to the profession of arms than the one i had adopted and took such in its duties discharged them better than those of my own. Art night came. The enemy had entered rome and we who were in the castle especially myself who have always taken pleasure in extraordinary sites stayed gazing on the indescribable scene of tumult and conflagration in the streets below people who were anywhere else but where we were could not have formed the least imagination of what it was i will not however set myself to describe that tragedy but will content myself with continuing the history of my own life and the circumstances which properly belong to it thirty five during the course of my artillery practice which i never intermittent through the whole month passed by us beleaguered castle with a great many very striking accidents all of them worthy to be related. But since i do not care to two or to exhibit myself. Outside the sphere of my profession. I will omit the larger part of them only touching upon those i cannot will neglect which shall be the fewest number in the most remarkable. The first which comes to hand. Is this messer antonio. Santa croce had made me come down from the angel in order to fire on some houses in the neighborhood where certain of our besiegers had been seen to enter while i was firing. A cannon shot reached me which hit the angle of battlement and carried off enough of it to be the cause why i sustain no injury. The whole mass struck me in the chest and took my breath away. I lay stretched upon the ground. Like a dead man and could hear what the bystanders were saying. Among the mall messer antonio segni coach lamented greatly exclaiming alas alas we've lost the best defender that we had attracted by the uproar one of my comrades ran up. He was called gen francesco and was bandmann but was far more naturally given to medicine than to music on the spot. He flew off crying. A stoop of the very best greek wine then he made a tile red hot and cast upon it a good handful of wormwood after which he sprinkled the greek wine and when the wormwood was well soaked he laid it on my breasts just where the bruise was visible to all such was the virtue of the wormwood that i immediately regained my scattered faculties i wanted to begin to speak but could not for some stupid soldiers had filled my mouth with earth imagining that by doing so they were giving me the sacrament and indeed they were more like to have excommunicated me since i could with difficulty come to myself again. The earth was doing more mischief than the below. However is scape that danger returned to the region fury of the guns pursuing my work there with all the ability in eagerness that i could summon pope clement by this had sent to demand assistance from the duke of her beano who was with the troops of venice he commissioned the envoy to tell his excellency that the castle of sent angelo would send up every evening three beacons from its summit accompanied by three discharges of the canon thrice-repeated and that so long as the signal was continued he might take for granted. The castle had not yielded. I was charged with leading the beacons and firing the guns for this purpose. And all the while i pointed my artillery by day upon the places where mischief could be done. The pope in consequence began to regard me with still greater favour because he saw that i discharged my functions as intelligently is. The task demanded aid from the duke of or be no never came which as it is not my business. I will make no further comment thirty six. While i was at work on that diabolical task of mine there came from time to time to watch me some of the cardinals who are invested in the castle and most frequently the cardinal of ravenna and the cardinals I often told them not to show themselves since they're nasty. Red caps gave a fair marked our enemies from the neighboring buildings such as the tory beanie. We ran great peril. When were there. And at last. I had them locked off and gained thereby their deep ill-will i frequently received visits also from the general orazio leoni who was very well affected toward me one day while he was talking with me. He noticed something going forward in a drinking place. Outside the padilla costello which bore the name of bucknell. This tavern had signed son painted between two windows of bright red color. The windows being closed. Senor orazio concluded that a band of soldiers were carousing table. Just between them and behind the sun so he said to me benvenuto. If you think that you could hit that wall and elle's brett's from the sun with your demi cannon here. I believe you'll be doing a good stroke of business for there is a great commotion. There and men of much importance must probably be inside the house. I answered that. I felt quite capable of hitting the senate at center that a barrel full of stones which was standing close to the muzzle of the gun. Might be not down. By the shock of the discharge in the blast of the artillery. he rejoined don't waste time benvenuto in the first place. It is not possible where to standing that the cans splash should bring it down and even if it were to fall and the pope himself was underneath the mischief would not be so great as you imagine fire then only fire taking no more thought about it. I struck the sun in the center. Exactly as i said i should. The casque was dislodged as i predicted and fail. Precisely between cardinal farnese and messer jacoby salvia. It might very well have dashed out the brains of both of them except that just at that very moment. Our niece was reproaching salvetti with having caused the sack room and while they stood apart from one another to exchange uproarious remarks. My gabby on fell without destroying them. When he heard the uproar in the court below good senior rossio deal off in a hurry. And i- thrusting my network where the casket fallen heard. Some people saying it would not be a bad job to kill that governor. Upon this i turn to falcon nets toward the staircase with mind resolve to let blaze on the first man who attempted to come up. The household of cardinal. Farnese must have received orders to go and do me some injury. Accordingly i prepared to receive them with a lighted match in hand recognizing some who are approaching. I called out you lazy lovers if you don't pack off from there and if but a man's child among you dares to touch the staircase i've got to cannon loaded which will blow you into powder go until the cardinal that i was acting at the order of superior officers and that what we have done and are doing is in defense of them priests and not to hurt them. They made away and then came. Senior orazio leoni running. I bet him stand back l. Side murder him. Where i knew very well he was. He drew back a little. Not without a certain show of fear and called out benvenuto. I am your friend to this. I answered sir come up come alone and then come as you like. The general who was a man of mighty pride stood still a moment and then said angrily. I've a good mind not to come up again and to do quite the opposite of that which i intended to ward i replied that just as i was put there to defend my neighbors i was equally well able to defend myself to. He said that he was coming alone. And when he arrived at the top of the stairs whose features were more discomposed than i thought reasonable. So i kept my hand upon my sword and stood eyeing him. Scans upon this. He began to laugh and the color coming back into his face. He said to me with the most pleasant manner friend benvenuto. I dare you is great. Love is i have in my heart to give. And in god's good time i will render you proof of this would to god that would kill those two rascals for one of them is the cause of all this trouble and the day perchance will come when the other will be found the cause of something even worse. He then bed me if he asked not to say that he was with me when i fired the gun and for the rest bad may be of good. Cheer the commotion which the affair made was enormous and lasted a long while. However i will not enlarge upon it further only adding that. I was within an inch of revenging. My father on jack oppo salvi who had grievously injured in according to my father's complaints as it was. Unwittingly i gave the fellow a great fright afar knees i shall say nothing here because it will appear in its proper place how well it would have been if i had killed him thirty seven. I pursued my business of artilleryman and everyday performed some extraordinary feat whereby the credit and the favor i acquired with the pope was something indescribable. Never passed today. But what i killed one or another of our enemies in the besieging army on one occasion. The pope was walking around the circular. Keep when he observed a spanish colonel in the potty he recognized the man by certain indications seeing that this officer had formerly been in his service and while fixed his eyes on him. He kept talking about him. I above by the angel. Nothing of this but spider fellow down there. Busying himself about the trenches with a javelin in his hand. He was dressed entirely in rose color and so studying the worst than i could do against him. I selected a gra falcon. Which i had at hand. It is a piece of ordnance larger longer than a swivel and about the size of a demi kelvin. this i emptied and loaded it again with a good charge. A fine powder mixed with the coarser. Sort then i am xactly at the man in red elevating prodigiously because a piece of that caliber could hardly be expected to carry true at such a distance. I fired and hit my man. Exactly in the middle. He had trust his sword in front for swagger those spaniards have and my ball when it struck him broke upon the blade and one could see the fellow. Cut into fair halves. The pope who was expecting nothing of this kind derived great pleasure in amazement from the site both because it seemed to him impossible that one should aim hit the market such a distance and also because the man was cut into and he could not comprehend how this should happen. He sent for me and asked about it. I explained all the devices. I had used in firing but told him that why. The man was cut in two halves. Neither he nor i could no upon my bended knees i then beside him to give me the pardon of blessing for that homicide and for all the others i hit committed the castle in the service of the church there at the pope raising his hand and making a large open sign of the cross upon my face told me that he blessed me and that he gave me pardon for all murders ever perpetrated or should ever perpetrate in the service of the apostolic church. When i felt him i went to law and never stayed from firing to the utmost if my power and you were the shots of mine that missed their mark my drawing and my fine studies in my craft and my charming art music all were swallowed up in the dinner hillary and if i were to relate in detail all the splendid things i did in that infernal worker cruelty. I should make the world standby wonder but not to be too I will pass over them. Only i must tell a few of the most remarkable which are as it were forced in upon me to begin then pondering day and night what i could render for my own part in defensive holy church and having noticed that the enemy changed guard in marched past the great gate of santos spirit. Oh which was within a reasonable range. I thereupon directed my attention to that spot but having to shoot sideways i could not do the damage that i wished although i killed a fair percentage every day this induced our adversaries when they saw their passage covered by my guns to load the roof of a certain house one night with thirty gambians which obstructed the view. I formerly enjoy taking better thought than i had done of the situation. I now turned all my five pieces of artillery directly on the gabby enes and wait until the evening hour. When they changed gar our enemies thinking they were safe came on at greater ease and in a closer bodies unusual whereupon i set fire to my blowpipes not merely denied dashed to pieces the gabardines which stood in my way. But what was better. By that one blast i slaughtered more than thirty men in consequence of this maneuver which i repeated twice. The soldiers were thrown into such disorder that being moreover encumbered with the spoils of that great sack and some of them desirous of enjoying the fruits of their labor. They oftentimes showed a mind to mutiny and take themselves from rome however after coming to terms with their valiant captain johnnie o. b. No they were ultimately compelled at their excessive inconvenience to take another road when they changed guard. It costs them three miles of march whereas before they had half a mile having achieved this feat. I was intrigued with Favors by all men of quality who were invested in the castle. This incident was so important that i thought it well to relate it before finishing the history of things outside my art which is the real object of my writing pursueth if i wanted to ornament. My biography was such matters. I should have far too much to tell. There was only one more circumstance which now that the occasion offers. I propose to record thirty eight. I shall skip over some intervening circumstances and tell how pope clement wishing to save the sierras. And the whole collection of the great gills of the apostolic camera had me called and the cavalier reno in a room alone this cavalier reno had been grooming the stable of The post strategy. He was french and a person of the lowest birth but being a most faithful servant the pope had made him very rich and confided in him like himself so the pope the cavalier. And i being shut up together. They laid before me the sierras. Jewels of the regalia and his holiness ordered me to take all the gems out of their gold settings. This i accordingly did afterwards. I wrapped them separately up bits of paper and we sold them into the linings of the pope's and the cavaliers close then they gave me all the gold which weighed about two hundred pounds and bad me melt it down a secretly as zabel. I went up to the angel. Where i had my lodging and could lock the door so as to be free from interruption there. I built a little draft furnace bricks with the largest pot shaped like an open dish at the bottom of it. Then in gold upon the coles it gradually sank through and dropped into the pan while the furnace was working. I never left off watching how to annoy our enemies. And as their trenches were less than a stone's throw right below us. I was able to inflict considerable damage on them with some useless missiles of which there were several piles forming the old munition of the castle. I chose a swivel and a falconer which were both a little damaged in the muzzle and filled them with the projectiles. I have mentioned when. I fired my guns. They hurtled down like mad. Occasioning all sorts of unexpected mischief in the trenches accordingly. I kept those pieces always going. At the same time that the gold was being melted down and a little before vespers. I noticed someone coming along the margin of the trench on mule back the mule was trotting very quickly and the man was talking to the soldiers in the trenches. I took the precaution of discharging my artillery. Just before he came to the immediate opposite and so making a good calculation. I hit my mark. One of the fragments struck him in the face. The rest were scattered on the mule which fell dead. A tremendous uproar rose from the trench. I opened fire with my other piece doing them. A great hurt. The man turned out to be the prince of orange who was carried through the trenches to a certain tavern in the neighborhood whether in short while all the chief book of the army came together when pope clement. I had done he sent. It wants to call for me and inquired into the circumstances. I related the whole and added that the man must have been of the greatest consequence because the into which they carried him had been immediately filled by all the chiefs of the army so far at least as i judge the pope with a shrewd instinct sent for messer antonio center karachi the nobleman. Who as i've said was chief in commander of gunners he bad him order all us bombardier's two point are pieces which were very numerous in one. Mass upon the house and to discharge them altogether upon the signal arc boost being fired. He judged that if we killed the generals the army which was already almost on the point of breaking up would take plight god perhaps had heard the prayers they kept continually making and meant to rid them in this manner of these empires schedules. We put our canon in order at the command of santa croce and waited for the signal. But when cardinal orsini became aware of what's going forward he began to x. postulate with the pope protesting that the thing by no means ought to happen seeing. They were on the point of concluding an accommodation and the generals were killed. The rabble of the troops without a leader would storm the castle and complete their utter ruin. Consequently they could by no means allow the pope's plan to be carried out the pope in despair seeing himself assassinated both inside the castle in without said that he left them to arrange it on this. Our orders were countermanded. But i who against the leash. When i knew that they were coming round to bid me. Stop from firing let blaze one of my demi cannons and struck a pillar in the courtyard of the house around which i saw a crowd of people clustering. This shot did such damage to the enemy that it was like to have made them evacuate the house. Cardinal orsini was absolutely for having me hanged or put to death but the pope took up my cause with spirit. The high words that passed between them. Though i well know what they are. I will not hear relate. Because i make no professional writing history. It is enough for me to occupy myself with my own affairs.

rome benvenuto benvenuto cellini orazio leoni allesandro Pope clement bombardier army Addington simon giovanni msci giovanni de medici mr giacobbi salvia borbon saint peter pope clement Della casa Allesandro cardinals church of santo oniolo fomin
#197 Modern Python Standard Library Cookbook

Talk Python To Me

1:00:47 hr | 2 years ago

#197 Modern Python Standard Library Cookbook

"A recent Twitter poll and around the web and it asks what percentage of the python standard library? Do. You think you know, someone copied me on it may be expecting some really high percentage answer like eighty ninety percent in reality. What I did answer. My rough estimate still is probably on fifty percent this episode with Allesandro Molina definitely helped confirm that estimate for me. He just published a book entitled modern python standard library cookbook, and it's full of these great little corners of the standard library that you might not have bumped into. But you'll be super glad to hear about them on this episode. It's talked by enemy episode one hundred ninety seven recorded January tenth two thousand nineteen. Welcome to talk to me a weekly podcast on python. The language the libraries the ecosystem in the personalities. This is your host, Michael Kennedy. Follow me on Twitter. I'm at in Kennedy. Keep up with the show and listen to past episodes at talk by on FM and all the show on Twitter via at talk by on. This episode is sponsored by the node enroll bar please check out what they're offering during their segments. It really helps support the show out, Sandra. Welcome back to talk by phone call. Thank you. Yeah. It's it's great to have you on the show. Again. It's been a long time since back on episode thirty five only talked about turbo gears, and you're back with a new project that I think is really really cool. A look at the standard library through a modern python lens, which I'm excited to dig into with you. But I, you know, maybe just tell us what have you been up to the last couple of years since we heard from you on the show, actually I like mostly during python. Development as usual. That's my most prominent infamous than open was them a lament. And I thought that the bunch of business project for five of to go. Yes. But I'm still moving to bring gills for what? And we actually jocks released version two dot far which I've been Machar revived off their framework, which is because we are trying to keep you modern fund life. Doing a job at this. Yeah. That's really cool. What are some of the other projects that you've been working on the other open source ones? You released. The most interesting project I was docked by which is I will say jonoski secure environment for by them because one of the province that they say was integrating the office five blind in web projects. And they've always requires us. No, J F involved and wetback was like that. And I really wondering whether solution that was the vice on environment. Like you did. Being stalled a go not on the device from dependencies, but also the jar dependencies, and you were like us create compiled and say that that's pretty cool. So it's kind of like what people are using N P M four on python web apps to like manage like bootstrap and angular s and stuff along those lines week on five use tools. I would say because he provides a Java sixteen Africa, which is used to wear on being like, they compiler or the Bob L compiler sore to try late your job us from more recent vow show to the oldest was you don't need to install nudge, af and more than you suck by by onto that for you are, and of course, he provides there and come on that which is compatible them and VM so you can install mpm packages from bite or without having the need to. Mpm or nausea. It's like it's not super easy to explain. Because like seeing people frequently get coach shoes about these sparkles. And then one idea that you have like Iran just on your DP installed, and you can have your wall occasion combined. The jonoski finds combines back to playing jonoski and all your dependent stalled even if they are on jonoski instead of being from bite on them say that so you may see a mice easier because you don't have to care about Monday, two different environments and more to define our protests and things like that. I really like it that sounds awesome. Cool. So let's maybe talk about this idea of the modern standard library. So, you know, there's a whole range of people listening who have different levels of experience with Feith on. Let's just start with what is the standard library, the library is practically everything that. She we buy south. I mean, knowing that she's butter is included. And there's somebody like those laughter. Exactly they're there. The first the for the batteries that come in the box when you get python. You get other batteries. But these are the built in batteries or the ones that come included, right? All right. We'll say that Al more about because there's tons of things that can do for you every Salafi find us on the line. And I think it's also something that he's not super frequent the covert around block boss say that we always spend like on the most recent new cool or Jack or things like that that he also is this on the library, of course, because things getting to that in the library after ers they are. So, but that's not good because it means is something you can really rely on. Absolutely. It's important that that has to stay there, and there's actually a huge bar for bringing things into the standard library. I recall a year ago. There was a debate about whether requests should be brought into the standard library to more or less supersede the built in ACP client capabilities and they decided no not because they felt request wasn't good enough. But because requests was changing. More quickly than the standard library could really facilitate right? Because it's released with new features really every eighteen months and things like that. Yeah. Absolutely that. That's why I'm off the problems of this on the right value. He was one of the he's always very good because I think you'll have their count rely on them for yesterday. Call like, it was specifically to the are move their recent in the house where on changes, very many Vashon for five on a very fine and was clear that even if you are by on for dot to you, and you upgrade to price on free dog salmon ninety nine percents of what yields from this time the libraries field. They're worth and tonight before you can be fine, of course, between them to win the major changes. But that was expected you. So that be that was intentional right? That was like, okay. We finally have to just bite the bullet and and make these changes. But other than that. You're right. It's really stable. There was some blog posts or something about somebody how they hated python. And one of the reasons they claimed. Was well if you have three five, and you have to create a three six, it might not you it might not work. I'm like Flickinger. No. That's actually exactly how it works. And I'm really impressed with the stability of python as it changes. I haven't seen any problems the only problems I've encountered as I've used features to new on my Dev machine. And then I pushed to production where I didn't realize. Oh, yeah. That feature is not yet on my my server, so that's my fault. Yeah. Me from. Yeah. I not often vita unfortunate when it does. So I think actually when people talk about how amazing python is or when they judge any programming language and they compared against another programming language. They might compare the syntax they might say, well, look how much easier like a foreign loop is in this language versus that language, or this exception handling block is cleaner than that exception handling block. But while that matters, I think actually what most people have in mind when they think about how they feel about a language is the standard library of the two languages, and maybe the broader ecosystem as well. When I think of like, why is python? Awesome. I don't think well because the way the blank which works with numbers as great I think, well, I can import all these things and solve all these problems right away. And that's really the standard library, not the language, right? You'll like whenever you use the shell out on the east or full for that they are feeling the name itself. But every time you do and impart in means who are going to the library of unless Jewish fall. But of course, so let's talk about your book and your book is called the modern standard library by the modern standard library cookbook. Right. And I like these cookbook ideas because you're like, well, I'm trying to solve some networking problem. Here's two little recipes that I can use to solve that problem. So let's start with what do you mean by modern in the standard library cookbook here? And then we've selected a handful of specific recipes that we'll talk about that are pretty fun. The modern path was the hardest part for me to find out the best the line implementation of the I would say because in some course, modern because it covers on free and most of the things that are down by three specific. But even want to go for like, the only find from version and their time, whereas inviting move, they'll see was just ready is so we are now for the salmon, and it's going to happen pretty song, free dot they. So I didn't like to follow the most recent thing because I know that the real war on your job. You're probably not going to be allowed to walk by them everything we'll find in New Orleans happens. So you probably are going to need or SEP's that you can apply on your day live on Vashon five char modern. But not the most recent one. So I wouldn't say that I've tried to the things that were compiled on three dots five, and I see that. That's short clear on it. Because there are different ways. Do those feel will like more than five actually dot c sauce sailing? Vice THEO OM for the way that you can do that who they've worse we by phone for those five and subsequent outshone. So I tied to balance between being modern and covering as men use us as possible. You know that that's always. Yeah. It's a tough balance to strike, but I do think the choice of targeting python. Three five is pretty good. Like, really if you're using them three or most people around three five or higher at this point. And so I mean, you do give up a few cool things you give up data classes, and you give up f- strings and come out of their things that would be really nice to mix in here. But the same time, it's a little more timeless little more broad this way. All right. Well, let's just talk about some of the recipes you have in here. So we pulled out some of the more interesting ones on you know, what I liked about going through these in your book was a lot of times. I'm like, oh, I didn't know that class or that function existed and did this and whenever I'm surprised like I'm like, oh, you can send emails out of the logging framework. That's pretty awesome. I didn't know that. Right. So I think these will be pretty interesting to folks, and let's just start with with that like reporting errors and production. So I guess we should maybe frame this a little there's lots of ways to report areas and production or do the other things we're going to talk about if you depend on some extra no library, right? But the goal of your book is how much awesome stuff can you do without installing or depending on other libraries unless you absolutely have to. Right. Absolutely. I bet you say that their rights who love their legal. Why I wanted to stop these? Appease he'd be because there are lots of things that people don't know that are willing this on the library. Then don't know that they can easily be changed to work in different way or things like that. So like, for example, you mentioned logging model, and we probably all know that exists and manufacturers using you on the daily war one messages on things like that. Same thing is that you have many different fans. So you can send the output of the are logging in many different places and one of those and those actually sent y'all put two, and that's empty be salvo so by mail, so you send your logging messages by may, right? So you've got a logging dot handlers dot SMTP handler class, right? Yeah. Just plug that in. Yeah. That's built in lovely. And of course, sending your luck. Messages Email doesn't make much sense because veggie make your life very hot about four times. If he can't messages might make sense. And as you can configure the logging on field. They're only some messages like in these case we talking about lugging Garros. So lugging exceptions. You can use the logger to only protect sexual by mail. So every time in exception happens New York, God, you'll get notified then you are aware. You'll don't have. Two ways for the user to come to young complain that this offer both what you can answer. I know I think. Yeah. And that's really cool. And in your example, you do this a lot actually know like this is you create a decorators that you can use to say decorate a method and say if there's an error, here exception here Email it to us and things like that. Right. Thanks. To explain to do the chief that they cover which we use on your will throw the deck or the main function of your problem. So then I read section that happens is report user, but if you are, for example, and whereabout cash on you might want to decorate them we ski main bowl because they may not because actually the petition Sabir most of your own good. But the idea is that if you're blind that they call it to the beginning of your Kobe, then or everything that crushes would you will Bates when your partner to you. And you know when when the program fail. This portion attacked by enemy is brought to you by Llano. Did are you looking for hosting? That's fast, simple and incredibly affordable. What look past that bookstore and check out Leno at talk by dot FM slash law. Node that's L. I in OD plan started just five dollars a month for dedicated server with a gig of ram. They've ten data centers across the globe. So no matter where you are. Or where your users are there's a data center for you. Whether you want to run a python web app who's to private server or justify server, you'll get native SST's on all the machines, a newly upgraded two hundred gigabit network twenty four seven friendly support even on holidays and a seven day money back guarantee. Need a little help with your infrastructure. The even offer professional services to help you with architecture, migrations and more do you want dedicated server for free for the next four months? Just visit talk by phone dot FM slash Leonard. It looks like you could probably take this idea and extend it like if you wrote a web services, some sort that you could call and report your heirs maybe log at your own database, you could create your own. Custom handler stick it into the log in framework can do the same thing. Citizen. Email it logs it remotely to your service which goes in your database for reporting and whatnot, right? Actually, write your own Amal and long the messages and their sexual wherever you prefer. But I think that as usual the most of the recipes, and he models some anybody in the library are very good when you're ever not medium level of complexity of your needs. Because when you start getting too, many customization that spun it probably makes sense to start using. A five linebarger you'll Saudis like for these specific as there are many that worked very well. You'll feel so I think that the solution of using the libraries that great way to write Barth Urals whenever you start in your project, maybe small you'll want to sit by warning I actu- and for my party narrows. You don't want to pay in extent Monsalve e so things like that. But that's something. I'm fine. You might want to switch to a national FM salvage that these because it to that. Sure. But maybe you have some level of data protection or you don't want to share your trace Bax and all that kind of stuff. Right. So you might want to keep it custom for privacy or itv's? All right. So that's really cool. And just see if people censuses like three or four pages in the book. It's not a huge long chapter on it. Right. These are really quick little things out of many, many recipes. So that's another one has to do. With temporary objects. So. What people often do is if they got a load up a bunch of arbitrary things. We'll stuff him in a dictionary put the values in their impasse him around. But those don't behave like objects. I can't say container dot value. I have to say container bracket value or container dot get quote value things like that. Right. So it kind of breaks this idea of these truly flexible objects that you can just pass around and python. Right. That's been one of the most frequent complaints that. I from like who knew python us that still not one vows language may be approaching five for the south bay frequency came to me saying, but I could do these ING maybe Java script injustice. Cliven object on the fly in the fine. Not view a C. Plus, plus and a c sharp and Java developer of wouldn't have this complaint. Right. Yeah. And I tried to invite them. That's my that's on. You can do the same exhausting by on. And there is a cost way to implementing objects that he's that allows you to do they're saying that scene you can prevent you're wrong fun chop James which are able to star anything in these ternary because India, and it'd be in nearly the same as stunned up piper legit. What? We started out to be about you cannot send them to the initials. So by saying object, whether whatever not to get you on one of their interesting thing is that if you don't have to Miami too much problems of using model that these made for doing different things, you can even use the power stock months Namespace class, which does excellent the death. But he won't be the other y'all views to other people that are read your cause was I doing and why you're in part on the Namespace for policy NAR remains by the allows your plus that Fannie brought their dog motivation. Yeah. So in here, you define a classy called a bunch, which is like an, you know, just an object that can be extended with arbitrary values and the trick is to have derived from dictionary have it implement thunder get attribute and under set at her. And then it just reads from and writes to the internal dictionary and convert Kirs too. Errors. And you have these little anonymous objects, you can just create one direct benefit. He's also that is anything here each for each. Larry kill all Yatra do at the beginning of that. If you want because you can just provide them as women to the right, basically has like a a built in keyword argument. Initialized are you could just use call. Call the one trick that I thought was nice. I had seen the get attribute and said adder before. But one of the problems is if you go and ask what type it is, you know, type of type Prentice the thing it will always say bunch, right? But you showed a way to extend this just a little bit. So it will actually report whatever name you want to trace back or in a, you know, repor things like that. Extended binds to a report the name your needs. So that when you when your receive something like that as you pointed out, you know, what I mean, they need touch on your user for them. But not just a bunch that you'll never know what's contain, and you can actually extend that even farther to pass type checks, if you are for example, trying to use them to Emily develop J or like that you can actually send it to pass the type checks for the other objects can be pretty flexible income. Yeah. I really like it. So what are some of the use cases where you might choose to use that averts nary or over a custom more fixed structure class or something like that? For example, the bunch in some that I use frequently when experimental writing proper five so I feel like that. I don't want to go and cloudy wall Yorkie of classes before I even have cleared the idea what I'm trying to do. So I think about relying on fines for. That part both and those in for example, enjoyable years itself, they are used to keep around some use are provided values that you'll learn more. What they use is going to start that you you don't know what they use is going to keep around and things like that anyone to allow they use our customers to those are two years. We doll having like new copy Nettie show on your things like that. So generally, very convenient. When you really don't know yet what you're going to sparring with objects, right or it's determined at run time and bizarre ways. Right. Like, you know, I think of like a CSV file, and maybe that's some common stuff that other things. You don't know if they're there, and you just want to put it all loaded up. Right. You just give me a move the truly who'd be easy to extend anything will love to show you like it jeeze on Parsa, for example to out punches. So you can also have their properties and on my way having to look up in. The show. I like it. And you know, you will talk at least in your book you cover like default values and avoiding all the tests. You know is this key in this dictionary? And you could probably combine those to come up with a pretty clean API for interacting with data exchange of all sorts of cool. Cool. So one of the next ones that you talked about is tempting now python has lots of template dean outside the standard library. We've got Jinja to we've got chameleon templates. You can write your own. If you really want to go crazy, but all those are both external packages with many dependencies and often just found in the web and things like that. But what I was surprised to see as you can actually extend what stringed up format means with your own implementation, and sort of create your own little mini tumbling language, like agenda two or something up. That's that's why you wind up there is where I have I used for many years. And now, I was not sure about which way to propose the Backwell location because there are new ways you can achieve their resulting pipe of we dot seats, for example to the threes. You can actually write code in string yourself, and we would be. Evaluated by for the previous special fight on. That was welcome eligible. And also, the kind of call that you can buy enough screen is limited were expression. So that you can evaluate while already suggested about by subtracting in for my there and find you can actually make it to where I'm any kinds of God that you provided movie and play like, even they find it. Find children calling from your template and things like that. The drinking arresting because I didn't know myself up to like recent years that they're through for Monday or cannot surely whenever you buy something between the brackets it caused me through up that value. So you can actually buy anything within the back end. And it will always up to that meet your what's the value of these things that they use are within the brackets. And that's fine. I up tossing driving that meat or you can make anything like you can even they call that was meet than we can the brackets and the Ronney and put back in place off the brackets the result of their 'cause it's fusion and things like that. Yeah. That's a really great chick. So you basically have a little miniature temporarily in language just in a string, and he's just say format here the values and boom comes out just like like, you would you even have what is effectively like a loop. Right. You give it a list? Of a messages, and it can basically iterating over them using string dot join. Yeah. So the example that I did move their book or the recipe in X thrice, we showcase that you can cheat looks because you're actually have least compression shows or you can have join or depends on the kind of outward to do. But if you can run these compression with their then play or you can run the join within the them playing then. So I'll put the air as for move people entries that are that depend on the container that you provide is really cool. I think this is a great example. And so often you see people imperatively building up strings in code, and it's just it doesn't seem like a great way to do it. It can't be great for performance. It's not clear really what the output is supposed to be sometimes. And this way, I think is a lot nicer. So quite cool because you can have your wall you'll have better. There will output that you are going to generate because you see on the flying of having to go through all of these kids and stink initials and things like that. You can have basically, you know, multi line string with more or less the exact shape of what's gonna be output. The place is going to be filled in. It's it's really nice much like a chameleon template or something like that. Right. Powerful. Yeah. About he's ready for this fine. More than said, you might. Yeah. And you know, this is one of those cases where I'm like, I had no idea you could do this. This is quite cool. There was a conversation on Twitter recently where somebody sent out a poll and said what percentage of the standard library. Do you think, you know? Zero to twenty twenty to forty percent forty to sixty and so on and they copied me thinking, I don't know. Maybe they're thinking I would check like. Oh, yeah. Like ninety percent. But it's because of this stuff I'm thinking like forty percent is the right answer. Because I know how to do the really common stuff super well. But there's all these little extra amazing things. Like, I didn't even know that existed. So for example. Maybe you what do you think what percentage of the standard library? Do you think, you know? And after writing this book, maybe that number went up a lot. Oh, yeah. Absolutely. I think that that's really hard question because I believe I don't go over these seventy percents, you know, in in the book about the because there are so many things that he didn't five the total. Paul wrote this on the library more every way you kill us. All kind of also anyway, I back to the topics this next one also falls into that. Oh that is so cool. I didn't realize this was around for us. So I know about working memory, I know about working with files, but you have this cool example of I would like to basically cash something in memory or loaded into memory. But if it gets too big I need to switch when I'm doing maybe save it to a file and start reading it from there because while it if it's twenty gigs. That's probably not gonna work out super well, most of the time. Right. So tell us about this. That's why my favorite was in this fall ally. By when when I need to like keep around I'm temporarily data maybe year five that they use are applauded to your dumping or something engine rating. Lifu coughing made Yara sizing or like that in make Sol's to do that memo. Because it's faster stop shows. So I usually the best way to go after south. I'm borrowing as you really don't know the size of the for you're going to see if you're seeing in like two freon pizzas image confronting the memorial for every computer. But if you are that. Anything five gigabytes J bag to be the problem. And that's the point where every I'm playing other stretcher that ultimately switches from memory to these on a specified threshold can be very convenient. And that's not what the temporary files pool the temporary five plots Dazs, you trained one and at the beginning of the scene using memory up with find where he goes. So be goes over tonight show that you choose and when that threshold for past everything's which is these and you don't your memory and more so cool. So this is the spoiled temporary file, and you just give it a maximum size, and you work with it like a regular file you can write from it. Seek on it read from it. And either it stays in memory, or if it turns out that it was got to be too big. Then it just, you know rights. It's itself, the disk and streams off the disc. That's cool. Yeah. Because I. He saw these other lamented by by many projects like us by Thai yours, this is small and sweets vampire. I finally if it's big and by these cash, I'd be down for you. Without having bright any uses both temporary. This is good to me. It feels like that's something. You see a lot in python. When people come from another language or some other technology where they're like, oh, I need to do this thing. So I'm going to implement it from scratch when it could just be temp dot spoiled temporary. File the only dump lamented it's done, and it's already tested in. It's it's fast. Right. I think that's part of knowing the standard library. Well, right. And the probably make your life easier because of course, more and more tests there than out for a year morals so things like that. But he can usually be shortly after because many of their from the lot are implemented. We'll see so they can be faster than the call. That you wrote yourself in them. So it's usually a very good idea to look up into the library before trying to write something stretch that touches on this idea of is python faster slow, and I feel often that the answer is both or either something like, that's right. Like, you can write code that. Just runs impure python. It could be very inefficient. But soon as you work with something that just hands off something down to a C layer either that's in the standard library and see python. Or if it's in saying numb pie or something. Like that. Like all of a sudden that whole conversation changes. And this is a little bit of like you may pick up that advantage automatically by just using the standard library stuff better. Yeah. I think that'd be the only about if you language just where the along. About the farther away. You stay from their machine on the foster. These goals, you know. Then more you're trying to work with others lower, which would be the more. You're trying to work with higher level of I find. So they would go really good perspective. I like it. This portion of talked by to me is brought to you by Robart. Got a question for you. Have you been outsourcing your bug discovery cheer users? Have you been making them send you bug reports? You know, there's two problems with that. You can't discover all the bugs this way and some users don't bother reporting bugs at all. They just leave sometimes forever. The best software teams practice proactive error monitoring. They detect all the airs in their production absence services in real time and debugged important errors in minutes or hours, sometimes before users even notice teams from companies like twi-, Leo insecure, and circle CI Robart, do this with Wilbur you get a real time feed of all the errors. So, you know, exactly what's broken in production and roll more. Automatically collects all the relevant data and meta data you need to to bug the Air's. So you don't have to sift through logs. If you aren't using roll bar yet. They have a special offer for you. And it's really awesome. Sign up and install roll bar at talk python FM slash role bar and roll. We'll send you a one hundred dollar gift card to use the open collective where you can donate any of the nine hundred plus projects listed under the open source collective or to the women who code organization get notified of errors in real time. And make a difference in open source. Visit talk by Thon dot FM slash Robart today. The next to the pattern that you talk about is with display in progress bars in for all the python developers. You know, think when you type pip install a thing, and you see the little downloading progress bar going across in the terminal or command prompt like, those kinds of progress bars right on the terminal that's a very common need, and actually I came up with these recipe because I wanted to showcase more general need that continue have went pricing Tamla tax base all star, which is your immune don't know environment where we are going to run, you know, maybe my use as a terminal which is very small or maybe scream moves like that. So when you try to provide your out, it's always hard to find the right balance of how much I should bride how much when she revived on this low. Why should I go when you lie and things like that? And the progress by the perfect example for that because it should always consume as much space. Available and dry the progress on top of that, you know. So it was a case to showcase the find the library. You have to allow you to inspect the Tamil on the fan. What's this high? And we very like, I don't remember the specific lands of the recipe. And I think we are talking about why less than Dan allies. Of course, you can fight. They're fully from our progress by that feeds about their size of this clean and things like that. Yeah. It's a great little example. And of course, there are things like Tiki DM, if you wanna go outside, right, which is a cool progress bar, but that's not the same as I have no dependencies, and I still have a progress bar, which is pretty cool. Yeah. If you want to cover all the cases, like feel like the very cool and usually thing from project, I think was great. But you know, one thing is by using a five lines of called fine. Sean any other is bringing wall. Library for sure. One of the things I liked about this recipe is used a lot of cool parts of python. So you have a nice decorator that you put onto a function and that function long as it is a generator that returns numbers that can drive the progress bar. So basically, you do your work and your leaping through it. And the function can just periodically yield out a number which is one to one hundred which is the progress. Right. That's a great pattern moving very compelled to like the most KOMO socialize around where. August five is actually to go for a director that you like Virata round, your death us worse. And that's fine. The computer their sides itself. But then wreck wise that you already have all of this available. Like, I can't I can apply that that five released because I know that that he says five elements like in compute though, much progress I should do for each other. And I came up apply. Wage might not know how much it's going to generate the genetic. And we these these the best banners might have been on because you're just heal your Braga departments you'll south. It doesn't matter. What you are retaliating can be there. That's one taught in both again be on genetic or it can be on the east doesn't just the your financial progress by the correct and yielded their progress that you want report, I really like it. And it's quite cool. So one of the next one has to do with the overall. Safety or consistency of a block of code. Now. A lot of times people think if they have a try, and they have an except catching block they've handled the exception correctly and everything is fine. But that's that's sometimes true. But a lot of times there's an iterative or multi step process where a bunch of changes have to be made in either all the changes to be applied or none of the changes to be applied. You know, think of a database transaction, right? That's very common either. You get to the end of you committed a rollback, but that same thing applies in other persistent things even in memory, actually, if you're taking different parts in the memory of your app, you should consider this. But but this next recipe has to deal with files. So if I'm going to be making multiple changes to a file or I want to make sure I write all the file or none of the file. I how do I do that very good because whenever you envelope sexual abuse that you are ending there. Exception wrong. But then some I saw deals that there might be side effects from that such a like indicates you're writing your find and you'll fail that's up on point. Maybe so said these space or something like that. What you brought so far it's already there was already off to the point where the the kind of flush their private and song. So you're learning really Endel exceptional. Yeah. And even if it's not like the you run out of this space. It could be I need to write twenty things to a file in the tenth something is none didn't expect it to be in that crashed. Right. So it sort of just bailed out a halfway through. Right. Which is how do you know what's going to happen? How do you recover from it where you're going? I love super complex, then we can be made the very small tool and only in the book is is recipient which is called safe open. So they're allowed them to open their five in the say way for pricing, and whenever you say for all the brides that you do to the file F an all nothing. So if every proceeded on the bride's happened, if something fails like you. You have an exceptional in the middle between three lines, of course, draw to be this. Then thing was written because everything is recovered to the previous day. And that's how surely dime based on as I love it. That is such a great thing. Like you. Right. You just right, exactly. The same code to write defile us safe open instead of open, and then either the file doesn't even exist. If there's an error or it's completely consistent at the end. And this just to be clear. The safe open is a thing that you created in your recipe, but it's pretty straightforward, right? Like, four lines of gore does something like that. And and he was like having actual you'll find that on factual you all back on committees. And they meet the Muffin gap in the Super Bowl. So basically the way it works is it rights to a temporary file, and then it uses is itself a context manager. So you put it into with block if you exit the with block without error than it will. Just rename the file to the real one, but you're targeting if x S's with an era just remove the temporary file, which is perfect. It's so clean and nice because rename operation is down to be Fahmi. So solo nothing, you're Europe lanes. They all file within your one. Or you didn't is worth like when writing that that written all the part of the guide. It's super now. This other one is it's an interesting problem in a more, maybe more complicated area. But still really good. So impact on we have now in modern python. You're basically three ways to do can currency, right? You've. Acing I o which actually uses only one thread at 'em, basically releases that threat to do other work while you're waiting on like a network or database or something. So that's the thing. I own is in wait keywords than we have threads, and we have multiprocessing in the multiprocessing really existed. Get around the limitation of the Gill the global interpreter. Lock for computational type stuff. Right mostly. Yeah. That's the only way you can call the work around the Hilo pipe bomb because all the other solutions that you mentioned. Suffer from the problem that you you can I show you only one or racial at the time, which is all these in the case of because that's they we never be. You're their feature lead self about these less obvious for new users for threat because they expect to be really follow. And that's the way for twenty when talking about all Iowa operations by on Moore depositing. You suggested because that's where you can actually go concurrent for real. And soon the the way you get around the Gill the way the processing works is in your code. You say I want to run these functions with these ten different values in parallel on different melty on different basically processes, and by Donald create tens processes or two can pull it up or whatever. But the point is there are multiple other python sub processes doing the work. And did you get the answer back? But the challenge can be if I'm doing threatening or I o. I can just have an object in share it and change it with all the different parts of my code in multiprocessing that memory's not shared by default to then how do you interact with like if different parts of my multiprocessing thing or generating data, and they need access to it. Like, what do I do? For doing that. But I think that the most powerful one is the multiprocessing manager. And he's also there are very few people that use it every day, and then they see same things like that. And even between those they know it is an Email last people know that you have some very cool features like you can show your place. Well, Dr bass multiprocessing manager because not only allows you to show their values that you want across the process that's all far from the same parents. So when like using vicodin multi process talk, I'm that for for children to do some job. But he does a loud you to show that also processes that have nothing in common. They were centered on other different times different places on different machines, even. Because the way they won't be possible manager Mark is the impact on the you'll to release on their part. So he want something planes is be thought about and you touching store values in possible amendment job by beacon them to these objects. And I mean my trust the night for so you think about that. He's probably gay like having like rain deities or any other venue store by himself, so many there. That's a great now. Gee, that's exactly what I was thinking. I'm like this is like a little baby retinas your process creates right? Yeah. Exactly. Yeah. It's pretty interesting. The the big benefit is those the shared data can be changed and created over time. So for example, the other things like cues and whatnot. They can use for multiprocessing. You have to create these values up front, and they can get get more tricky. Right. So this lets you start and stop processes. The values sort of persist across it, and they can be created after by the sub processes it's like it's like basically a little sub database or key value store that just live, right? Like having that he showed by all your processes, and they can look for venues narrows our new vendors down. And I think they very cool that he can be using the about to ward off the networks. So you can actually buy really more processing fools than even distributor doctoral mushy, and then continued your work using the same processing manager. It's pretty interesting. So the next one that we're going to cover is a little bit in this realm. Like, I want this thing. I I know I could go create a real server four. But I just want to keep it. Nice and simple, right? We could go get real rents. But now, you have a big infrastructure thing instead of a single python file, right and similarly here like, obviously, you know, you have turbo gears. We've got flash pyramid. Django all these different frameworks that we could go, and they're they're big huge dependencies. Right. They have dependencies of dependencies dependencies to run. But this next example shows you can actually create a non. Trivial but somewhat basic whiskey ATP server right in python? Absolutely. That's actually my appeal results. Why fight on that? So many framers you you cite the delight for five, but then I'll like know undo it. Thing. There is only my opinion is that because you have so many busy blocks away in the library. Then did things no more than that weekend to your old web. Trae Mark, you know, and so when you start being more complex feature or soft because it gets far more complex than that. But for owning out there playing with frame or they say both toward rule to request were financial or classes, and then back it takes no more than few hours of work. And actually if you already know how to do that. It's like very few lines of go like them twenty nine of God, you can achieve everything you need to their routines or request and lean something responses. Never seen. Yeah. That's interesting. Because what I when I thought of what built in ACP servers are there for the standard library. I was thinking. Okay. So I can create up and just listen for an ACP requests that's pretty easy with sockets and stuff, but the whole. Routing and all that kind of response stuff. I didn't realize was that easy to add on right? Like it's much of it. It's already built in and things like that. Yeah. Absolutely. The to go as far as then their request hero south because actually there is a fully working obligational sound burying on the library south that by default works on feel you love to be able to have more than why request at the time. But he's actually another mixing in the library that you can apply to the class to make time. Then so you'll get fully fine schlage more educational out. We just want single school and on the using of money in the sun live. That's really cool that fun. They only two on top of that. He's routine which is very easy to or allow using like special smokeout. Absolutely. And you cover that in this simple little one. I guess one other thing that it doesn't do as it doesn't serve static files necessarily right in this first example, but you're very next recipe recipes anti static files. Yeah. That that's very easy. Can actually be extended in Joplin bunch of lines of clinical. All right. So another one that we might want to do in the same general area is creating HTML. So if you're doing basic stuff like this, and you have any user input or you just are gonna stick it into some other template. Some basically if you have are generating HTML, you need to be really careful about untrusted HTML like if you accept user input or the the data is based on user input. They could instead of putting their first name. They could put script Hackel. Java script or other horrible stuff. And if you're not careful and escape it. It'll just go in and execute right? That's why they more parts of about. Over the past that you like to join this Cape. Every field you'll sound by. So like, I the only member they'll huge five of cold where like every single three Roxie mimic escape call. And that's all we love because you have to do that for every single being. And if you forget to even want big security issue in your call it is and it's not obvious, right? Because like you could have regular tax or you could have like unique code characters that mean the tax, but they don't look like there's just like all sorts of weird ways that people can try to sneak through. So you don't want to try to do that yourself. That's for sure. To have to care that somebody though go there should be some easy way that stuff that for me always visiting want y HTML y'all. And that sense of what their recipe can do. Because again, the same for method can spend many different ways and one of the ways you can modify especially by doing the escaping of everything you provide to their four-month though. So whenever you're beating in your slain all the variables that you injecting that thing can be escaped for you. So you're gonna have to care. And so when you're riding your webpage out or you Email out with or whatever you're trying to send out there World War. You'll have to care about proper is getting everything yourself deform that we do that for you. Yeah. I really like it you basically just use standard string format and wherever wherever the input the variable values go they either get escaped or not escaped based on your pattern. You can say you can either Mark them as like safe HTML because you want to dynamically generate them, but you need to stick it in there because it's your code or your take. User input in that needs to definitely be escaped. Better. Cool. All right. The very last one that we're going to talk about is tracing code. So understanding what code is executed, and you had an interesting comment about how it's it's not as useful for debugging. But it's also really interesting to just understand what a new library does. Like if you want to say, I'm going to run this function. What does it do if it could actually show you the sequel python had executed that'd be kind of neat, right? That's why most we end up using these recipe actually when I want to see what's going on. And then you'll be soft gone beating either by Gary's stuff always. It's very good. When you're to find this on and understand, what's what's happening right there at that moment, when you get one cafe general view or one one that wrong package on library, y'all set for financial doing and how what where things go when you do something. So you want perform the floor of they called himself. It's not as easy you end up like spending hours. Just frightening mess things that BDB's you're wearing girls men. I want to be a look for you is leverage. What's available in the library trains that called the the next acute that 'em time. You the output off eggs each was around and show you the source code. That was just so you can understand. Hey, I call these needs and by calling that. So I also on the dot calling all these other meet those and they executed these branches. And so that's why I got that down. So now now I see no I ended up in our ended up ever. That was. Yeah. I think it's great, and you can even see of this libraries actually calling into this other library. Then maybe even why why is this a dependency? Oh, I see what it's doing. It's it's using it here. Yeah. Yeah. So you end up covering the law, then it's like having. It's like, I mean, if I'm that goes through those called for you, you know, whenever he wants when the sun in your library, usually end up going to get up or something like that hope the Swiss call then Cy reading, you know, and you'll see that he has caused that. So I go on Luke Luke with this Oscar to wear that fine is implemented. And then saw you do all these work yourselves. But that's racing module. Cannot do that for you. And so generates a signal flow everything that happens. That's really cool. I Kuwait to think of it because when you open up somebody else's code. They've never seen before years. So. Like, right. But what is important? What isn't I'm gonna have to sort of sift through this and figure out. Okay. It looks like this is where the action is. And I'm gonna pay attention to this and is kind of a little bit of a detective job. Whereas this it only will show you what executed so you can kind of ignore all the other stuff and just see the part that it actually used. That's pretty cool. Yes. And you just have liked to nearly decorate the financial that you want to raise and you will get the output printed. So it's very easy to apply. That's 'cause I definitely we're going to try playing with us as well. All right. Well, those are the ten recipes that we chose to talk about because without they're pretty cool. But there's a bunch of other ones many many more. How many are in the book? Do you know? Remember, the number. But there are like from ten fifty or SAP for each atop there and be in Chuck though. So then we are more than there on with for sure definitely more than one hundred. So there's a lot of these types of little things in here. I think this is a really great book. I'm happy to highlight it because like I said I learned a lot just going through this year. And I'm sure everyone who checks it out. We'll learn even more because they'll go through all of them. Not just the ten. At least I seem pass on by reading the world who say, wow, I didn't know that was my world power for the whole time fighting, but I think after going through all of this book, I'm gonna change my answer from forty to fifty percent of how much of the standard Ibrar now. That's cool. It's really great. I appreciate the topic. So let's leave it there for that. But I do have the two final questions for you. And I might change it up just a little bit. So if you're going to write some python code what editor do us, right usually use I China for most of the big projects editing and for small liking allowed. I thought this was to your core interest that exactly what I do. Yeah. That's all three enjoyed your help people. They always look at being we all with y'all. Because he go there. And he thought they called back which they are doing a really good job. And they're putting so much energy into the python space these days. So yeah, I think it's a great answer that's editor. And like I said, that's basically the same way that I am. And he's mind now, I would normally ask you a notable pipe package. But let's mix it up and talk about a notable standard library module package that you wanna just highlight. Okay. So many great modules within their their son library does he really out to be one? But if I have to be seen, no mother, or I will say that they'll love them ovules, one of the most fascinating was not because he can be there one that you really use like most fans already some more feature rich by because there's so many ways it can be setup Kofi your there are so many side effects on the face. You do that. You can go about logging for years. Then you never know everything that the lucky mothers can do arrive for the configuration farm out the bars and things like that. Yeah. That's a great answer. I totally agree with you on that. By the way that dislike you can learn it forever. You're never done learning to people are excited about standard library. How do they learn more final collection which they do on job? Gory read their by postals of that's the way most people they you know, you just open the pipe was up five. Redeem or whenever you want to see what's going on that that that that's really the best way. And he's worked for me. Because that's the only way you can actually the he'd been tied that for those functions that you use for here in parliament from their side by but you never really know why working that way. And and that's the way you also discover that something like that for met though can be surprised where the different ways or like that. Because those more than us not really the that because they are like more and moved down love detail would say of this on the library. Once you know that they they've been there for years, and it's pretty safe to to leverage them. Yeah. That's great. I definitely feel like there's a whole bunch of stuff to explore and even more. So. After talking with you about the so thanks for being on the show. Absolutely. They think you forever. You bet. Bye. Bye. This has been another episode of talk python to me, our guest on this episode was Allesandro Molina in it's been brought to you by Leonard and robot la- note is your go-to hosting for whatever you're building with python. Get four months free at talk by Thon dot com slash Leno. That's L. I in OD roll bar takes the pain out of errors. They give. You the context insight you need to quickly locate and fixers that might have gone unnoticed until users complain, of course, drag a ridiculous number of errors for free as talked by the new me listeners at talk by on FM slash robot. Want to level up your python? If you're just getting started try my python jump start. My building ten apps course, or if you're looking for something more advanced check out our new acing course, the digs into all the different types of acing program, and you can do in python. And of course, if you're interested in more than one of these be sure to check out our everything bundle. It's like a subscription that never expires be sure. To subscribe to the show. Open your favorite podcasts and search for python. We should be right at the top. You can also find the items feed it slash itunes, the Google play. Fetus flash play in the direct RSS feed at slash ARA says on top by him. This is your host Michael Kennedy thinks so much for listening. I really appreciate it. Now, get out there and rights and python code.

Twitter Michael Kennedy Trae Mark Machar Vashon Allesandro Molina Sandra Feith Iran Africa Al Jack New Orleans Llano Gill Jinja
Men Arent Doing the Dishes at Work, Either

Man Up

19:11 min | 1 year ago

Men Arent Doing the Dishes at Work, Either

"So this next message is brought to you by hotels dot com. You know, when you're endlessly, scrolling, social media, and suddenly, you see it. It's your friend. Dylan in Hawaii on another vacation. What do you do? You hate like his photo and immediately. Go to hotels dot com to book vacation so epic. So awesome. So sweet that your friends will hate like your trip hotels dot com, be there do that. Give rewarded. All right. All right. The Jeff tell you what we were going to do. He just told me that you're gonna ask me something or or the perfect there. It's basically the spreads. You're gonna love it. You're gonna love it. Okay. In front of me. I have a list of sleet staffers. Some of the names across off, you're supposed to cross them off. Once you've done the dishes, and I see. And I see that your name is not crossed off. May coffee all the time, though. Okay. There's no list for coffee now. Full disclosure. My name is not crossed off mine isn't either. Let's talk about Why's your name not crossed off. Very fair question. So funny enough. Funny enough. Here's the thing. These are the voices of some of my colleagues at the Slade office where I work is, I was reminding them we have this list in the kitchen where we have to empty, your load the dishwasher and cross off our name before the next list, if basically there to shame staffers, into keeping the communal space tidy. My name has actually never been crossed off this list, our producer, Danielle counted. And for every male staffer who's tidied up the kitchen. There are two female staffers, who have done the same sounds pretty familiar. Right. So I called in some victims to the studio one by one to ask them why they never felt like they had to do. I'm aiming and you're listening to man up on this show every week, we tell honest stories about our lives and investigate where we get our ideas about what it means to be a man, the division of labor at home between men and women remains stubbornly unequal, even when women work in a recent piece in the New York Times writer. D'arcy Lachmann details the not so subtle way, this played out in her otherwise progressive relationship. She and her husband, both worked fulltime jobs, but Lachmann kept noticing ways her husband's seemed oblivious, to the thousand other tasks left for her to handle, it got me thinking about my own relationship, and the billion tests, semi wife handles at home that I'm also oblivious to growing up. My mom would get mad at me if I try to do the dishes. We were traditional Muslim household, and that was supposed to be her and my sister's job, not mine. So I see where this comes from it, actually still affects me in that brings me to this particular list. Hanging in the slate office. I know it's there, I see it every day, it hangs in the kitchen near the sink. But when I walked past it, I quickly glance at my name. That's never once been scratched off, then just carry on with my day. Why is that? And why didn't I care until someone pointed it out to me? This message is brought to you by hotels dot com. Every day, thousands of people booked trips on hotels dot com that you will later hate like on social media. What's a hate like it's when your friend Kyle posted envy were the photo, and you like it, even though you kind of hate it, it's not that you hate Kyle. It's that you hate that he's on an awesome trip while you're sitting in about them stolen at work. Don't hate like cow's trip. Book your own on hotels dot com and get rewarded basically everywhere hotels dot com. Be there get rewarded. The list existed was created or generally, I think, because people were angry that they were dishes always sitting in the in the sink. So it was a attempt to kind of make this a collaborative community effort, which, like many collaborative community efforts are like better in the abstract than in practice. Sometimes this is clear. She works on slates business. Steph now. But last year, she worked on the operations team. She was one of the people behind the making of this list being being in kind of administrative role in the office is funny because you're like kind of like the lowest like wrong of office, but you're also kind of like the mother and so I, I was like, I think a lot about, like nursery school, and like nursery school like usual. Perfectly describes the office. Yeah. Like, you know, you have to have that five minute. Period between classes where everyone liked picks up their toys, and there are some people when we instituted this rule that were like I'm not going to do the dishes, because I don't actually use the dishes. So I'm like, exempting myself from the process. I hadn't actually noticed that. It's more men and women, which is funny, because I went to women's college. So I'm usually very on top of that kind of stuff. I think what's funny that they're treat. The, the men of office were called out for not having done as much picking up and helping out. And then there were like a group of guys who vary aggressively, where like, please give me that class to put away, I think, slate is funny, because they are so, like, I think, because there are a lot of journalists, and people who are more on top of like current issues in gender dynamics. There are a lot of men that are very in touch with, like, traditionally feminine virtues. So I almost want to be woke yet. They definitely want to be woke even if Gaza. Her officer trying to be conscious of these issues. They're still failing in the kitchen. Here's what Seth who works on slates homepage has to say about not cleaning up. So in my defense. I would say that I do take pains to either put my dishes in the dishwasher or hand wash an individual dish and put it in the dish rack. But I have not crossed my name off because I thought that the list was only for that for emptying, the dishwasher, and, you know, a very fair question would be why I never emptied the dishwasher. So why have you not? Unloaded the dishwasher at work since. That's I mean, let's be fair, if that's what you thought that the list was right. What have you? I mean because the list is in plain view for everyone to see. Yes. Right. Right. I also like we'll say that I I'm in a big. I'm a big proponent of, like using public shame to influence day. So the list of the list is a great tool for that. And I think like just that lizard brain like instinct to just say, like I've got more important things to do. Is often the reason why like I just like instinct truly am saying, like there's more important ways that I should use my time rather than just take like, you know, whatever five minutes, it would take. I certainly think about my apartment with more care, and like personal preference consideration than I do the office. Like if, if, if I see dirty dishes, especially if food and stuff on them at home, like it is a type of thing that can get to me, if they sit there for a long time, like just because I don't know it makes me think, like I'm the slob, who is leading this state of existence like perpetuate itself. It's like more clearly, your fault if it's like in your own house. Yes. Kitchen. Exactly. Exactly the dishes in my house. Become a Mark of shame upon the I can't, like really put onto anybody else. That's pretty much how I feel I see the dishes piled up at work, and all I see is someone else's mess. I'm not used to cleaning up after other people. So I'm having a hard time finding the motivation of fix it. I guess that's what this list is for public shaming does make for quick motivation. I also talked to Allesandro on our business team. I try to avoid making eye contact with my name at all costs, but I see it up there because my name is like one of the first ones also because it's all off pedicle I think the fourth name. So I feel like if people are looking down the list mine is the first one that they see. And then they start to see everyone else. Simply put haven't done the dishes. I have in the past though, but I am one of the few that actually does the dishes after I'm done with my particular dish. But I should be better. It is like a communal space, so. Yeah. Shaw respect it. I think people are just falling into the same habits like I don't know if this is necessarily true because I have no evidence to speak to it. But I think it's generally the same people that are leaving the same dishes, like the dishes in the kitchen and the same people that are cleaning over and over. I think there's just like, general bad habits that have been built over time. I would hope that the cleaning list isn't a gender thing. But evidence to the contrary apparently. Yeah. It's it's hard to want to clean about job the people, and I feel like that becomes doubly so work. Right. Because if so many people that say where you don't interact with on a daily basis. So just not the clean up after myself, and, and we'll feels like extra. But at the same time, I do feel guilt knowing that the dishes have to get done, and the are people who are just leaving it in there. And we can't just leave them to get piled up. Right. So it has to get done, and it's typically from what I've seen. It's usually just the women in the office will go in and they'd be like, all right. I'm gonna bite the bullet and take care of these dishes, that sucks. I don't like the way that makes me feel that does suck. Yeah. Never really looked at it that way. And I feel bad for tens and to because he ends up having to do a lot of time. Yeah. Yeah. Tencent is the sleigh janitor who after cleaning up the whole office will stay a little bit after to wash the dishes sleep as an extra for it, but it really isn't his job. And he shouldn't have to do it anyway. So I do wonder if there's another explanation for why so many minutes, slate aren't. Doing the dishes is seems like we might be over complicating something that is just a routine tragedy of the comments. I mean, there are also women who aren't crossed off the list. I wondered if any of those nations would be any different. So I asked Lisa slates art director, so Lisa, why haven't you done the dishes? I really don't have an excuse. Really got nothing to us. Look, your mom, right? No, no. She would have phrased it differently. But I would still possess the same amount of shame but. I think I feel compelled to give her an excuse, but I'm not held to give you. That's fair. My name is not crossed off either. I haven't done the dishes asleep either. I wanted to know how you felt about this whole this system. I mean. It seems to be working, I guess there's gotta be some implicit entitlement on my part that I'm not participating which is fucked up. But. If it were to give a rationalization for it, I usually don't leave. I leave like mug in the sink every day towards the end of the day. But this is just some sort of like guilty. Avoid way for me to try to explain why I'm not participating in something that's supposed to be a democratic way of like maintaining the office during office hours. You know, even a sensitive, caring about participation in the chart. I don't know if that it all came up with anybody who was or wasn't on the chart. But like I see the list that I'm pretty like oblivious to it. Like in the idea kind of, like, not that it's for the sake of shaming, but, like maybe guys just feel less phased by not having their name now checked off. And it's not even an issue of cleanliness. But it's just the kind of general emotional, resilience ambivalence created by, like, sort of, like patriarchal privilege that it's fine to see your name on cross off there and keep going about your day. It's weird. Some describing that but then I still don't fucking dishes. So like. There's one person I especially looked forward to asking. That's the host of the gist. Mike Pesca who sits across from me if you've ever heard Mike before, you know, he has thoughts about everything and he definitely has thoughts about why his name is never crossed off the list. I can you just tell me why you think that case. Yup. I'll tell you exactly. I do the dishes in my home. And my girlfriend does not. I'm always been a big dish doer, because my way of thinking is, I'm very terrible things that are detail oriented. And I think this is gendered actually, I think that if you look at a pointless painting, the man is more likely to see the broad outlines and the women, the fine details. But even in my relationship, even if it's not a because of gender in general so dishes, are something that as long as you wipe them pretty much clean. It's kind of like stupid labor. I'm good at stupid labor. Shoveling the sidewalk. Great job for me. Stupid labor. Could see if it's done right. Or done wrong pretty easily. Things that are like fine detail and getting it right. I'm terrible at. So I throw myself at the stupid labor resignation. Yes. So in the work context, I there has been that sheet, and I have done the dishes, but I guess they're keeps being in new sheet than I don't notice that. So maybe that just about details. It's about the detail of not noticing the new sheet, and I think that I've done my job this at least is my intellectual justification for it. But I don't think it's about being a man, I really don't I think, like what would the Manley task be in the office? Like let's say there was something about moving desks. I'd be no more likely to not on that list moving. Who's gonna who's? Yeah. Like who's in charge of picking up a desk and moving it, which is supposedly, a manly thing. I probably wouldn't be on that list to. Are this is what Mike does best? He can talk as way out of pretty much anything. So Finally, I asked Jason one of the producers on slates news podcast, what next and one of the busiest people at sleep what he said made me feel so guilty. I tend to stay very late at work, and I kind of do the dishes at night, and I just do them and I don't really think about the list and just do the thing and move on with my life. So you've done the dishes. Oh, I've done the dishes. So you do the dishes. I do the dishes. I just don't feel like I feel like this is don't need a checklist. Feels like a thing that you should do kind of, like, breathing. This is the thing that I grew up with. I think that my mother just instilled in me, like if you, if you mess something up, if you make it dirty, make it the way it was before. And then you could go back to like there's always going to be time for you to make it. I don't know what else to say. It seems like such a very simple thing in my head, but apparently it's not simple. So funny, enough recently moved in with my girlfriend. Oh. And these are conversations over having now about dishes, about laundry about all this stuff. I mean I so we have a dishwasher now in that his in New York in New York, whites change. Like I didn't know I so she taught me how to use the dishwasher, because I just in my old house, room from it'd be the place that you put the dishes, you clean as a trying wreck. And so the idea of turning the machine on, just like as like I had no idea what it does. That's crazy. Yeah. You had a dishwasher before. I've had a dishwasher in my life. I just used it as a place to dry dishes. Did you know that it clean dishes somewhere deep inside me? I'm sure. My mom beat that Adamy that dish funnest. Yeah. So like you had the opportunity to not do dishes. But instead, she chose to use it as a learning opportunity. Okay. I'm used this machine to teach my kids to do their own dishes. Yes. Boss, and also, I have like, now she's have a firm belief that I could clean it this way, better than any goddamn, dishwasher ever, even though it's probably more environmentally friendly dishwasher, too. But anyway, like I said, Jason has to be the busiest person at slate. So what does that say about me anyways, here's Cleo? Again, I think, more for women, there's a sense of accountability like a or more of a sense of duty or responsibility. And that extends beyond just like cleaning or like physical tasks, but, like, oh this, you know, this person is new at the office. So one should introduce themselves. I think it's very, very basic like just kind of a little bit of like a nagging sense of, I'm responsible for people's like. Well being and contentment there's something specifically about when they're not done, and everyone's looking at them, and no one's doing anything. And there's kind of this, like collective, like sense of guilt, and negligence that, like. Makes me uncomfortable. Oh, no. This is actually the report. So I finally did the dishes, and I know this whole episode has been anecdotes from one office kitchen. But I do think this is an invasion. Many men perform at home to talking to my colleagues. It is obviously more complicated than a symbol lesson about gender roles and what we learn at home, and I think that that's true from own life, too. But at least I could be sure about one think it's at the next time that I see my name not crossed off on that list. I'm just gonna hit to the sink then those easy. It's not it's not full. And that's our show. Remember to rate us on apple podcasts arrive. You're listening right now. Not only do we appreciate it. But it also helps new people find the show. So support the kid and leave a comment also. Don't forget to leave us a voicemail by calling eight oh five six two six eight seven zero seven that's eight oh, five men up, oh, seven or just send one to men up as sleep dot com, and we might featured on the show man up is hosting written by me. Amos made our producers our camera Druce and Danielle Hewitt are executive producers are Jeffrey bloomer, and low and loo Gabriel, Roth is the editorial director of slate podcasts, June Thomas, the senior, managing producer of slate podcasts, and TJ Rafael is senior producer of slate podcasts. We'll be back next week. With more men up.

producer Mike Pesca Jason D'arcy Lachmann Danielle Hewitt New York Times Jeff Kyle Dylan Hawaii Gaza Tencent Lisa Steph Seth officer Allesandro Shaw apple
This Week In Digital Marketing - September 30th - October 6th

AdLeaks

11:00 min | 4 months ago

This Week In Digital Marketing - September 30th - October 6th

"Not. Going to wear it. I'm not gonNA wear it did. No. I don't I feel like you guys want me to be up here just to be like a clown like doing what are you saying I'm not into it. I don't WanNa wear it three thousand. Fine what's up guys Scott off for three thousand dollars in a pay raise. So I'M GONNA go ahead and just I'M GONNA put it on. You happy. It's a fanny pack. You can't even see in the camera. But. Whatever. Pretty? Cool. Actually I'm actually where. What's up humans? I'm LOU COSCO AT least record visual marketing welcome to Alex TV episode thirty anyway every week on at least TV, we should've latest online marketing tips and tricks exclusive facebook groups. You can use these tips to create better ad campaigns, convert more traffic, and generally make your business better. We get our info directly from leaks, members and contributors, Alex Community of digital marketers, agency owners, and entrepreneurs who know how to scale and. Spur growth for all knowledge and more go to joy dot com. Now Up, you'll get way more than just expert knowledge. There's also exclusive deals on useful tools and systems in a bunch of other perks to before we look at some clips don't forget to follow. Alex on Facebook Instagram Lincoln and even tiktok there's lots of new content coming out all the time. It would be a shame if you missed any of it now watch this. Off. Kicking off her feature videos this week with a new post from Oji add liquor in Unicorn innovations president fin maximal shared how his team is using video poll conversion adds to quadruple link click through rates the whole videos less than ten minutes, and by the end, we'll be a video expert. Let's hear a little bit from Nashville the downside to it is the. US weren't that useful for response. It was great for top of funnel stop. These exchange. So now you can actually use conversion of kids with poll ads and we started testing this in our political ad accounts and we seem really really good results using that mainly because we've been able to kind of trip or quadruple are link click through rates, which is really really important. Especially right now, going to Q. Four when you're dealing with so much increase competition, you're dealing with higher CPM's if you have a tool that allows you to increase that, click the rate even your CPM's are going up twenty five percent, but you can increase your CPR one hundred percent. That's a great place to be right. So you see these two campaigns, your poll tests poll test. Any of these aren't massive budgets or so early in this, it's only been I think maybe probably ten to fifteen thousand in total spend on these pole campaigns but the results are pretty pretty noticeable and you'll see the the. Biggest kind of most noticeable results are on this link click through rate the Elsia right here you'll see the last thirty days. The account average linked CPR is around two point one, four percent. We will see what these two campaigns is that the link see. Is over eight percent. So twenty four characters in total to put in there. The question you have a pretty decent lent their. The big deal here is this the display, the your else destinations where people can go? Yes sir that's the stuff. Thanks Maxwell next on the docket today Jared Warner is back with the latest posts on Lincoln Messaging Series. This week jared explains how you can set appointments for your agency through linked in with a dragon drop appointment setting system and we connect Jerry's videos only two minutes. So let's watch the whole thing. Don't give away. Too. Much Info. All right. So when you're doing direct outreach campaigns, you're going to get a ton of people that just say, Hey, this sounds great. Can I get more information win the when that happens it's best to just drop a link to calendar just say, Hey, we'd love to share it with you on a quick call find a time that works for you here boom just drop a quick link and call it a day. Martos people like I said my a last video. Videos depending on where you if you watched it. was to mark them as a hot lead not booked. So you would mark them as a hot lead. They haven't both to call yet. But try to get them to book a call right away rather than sending them this long. Via Cell, and all the stuff where you're trying to explain your process and all that do that on the call get him on a call just get on the frigging call so. I've made this mistake myself a lot because he wanted to run them through a qualification process. You WanNa make sure there are a fit. You WanNa make him jump through hoops and you can't do that to a certain extent. If you're trying to serve a super micro targeted niche within a niche, go ahead and do that send them. Send them through conditional. Logic survey. Filter them out filter in based on whatever criteria you WANNA use. But ultimately don't just throw a ton of INFO I've made that mistake we've built campaigns around that that were. Not As successful as they could have been if we would have just gotten straight to the point and said, hey love to run you through it. Let's see if we're fit book, you know find a time that works for you Boca call here. So the moral of the story is less is more when you're doing direct outreach. If they've shown interest, make them take the next step and find a time on your calendar or your clients calendar whatever it is, get them on the call move onto the next part. All right. See on the next video. well-done. Jared. Thank you. If you haven't watched your ends, other videos and leveraging linked in stop by the knowledge unit section at least group and checked out the Lincoln Section next up journal has a new video on converting leads that show interest during campaign fulfill to take the next step videos under five minutes and jared explains how to track interact with enclosed these leads take away we call these hot leads not book. So they showed some level of interest. So whether it's coal email campaign and they said, Hey, this sounds great I'd love to chat. You reply back with calendar link to book a call they haven't booked call why who knows so that you can address this in a couple of different ways. So if they are a industry that often uses their cell phone, you can reply with or you can take take the channel from email to SMS, and you can send a quick nine word email are nine were text message rather or email like with the hey, first name or you still interested in offer. But you can get more creative than that, and so that's what I want to show you as getting more creative. Now this is a campaign suggestion from limbless and we have tried it not exactly like this we tried it with. The owner pointing over at a logo with. Their business logo with a plan, and then it can auto fill in their first name by using the first name tag and I'm GonNa, put a link to this in the in this video. So it'll have your logo, the plus sign and. Their first name. That seems to work really well. So we're going to do some more extensive testing on it. We only did like a very small list of it and it was too warm leads but. You've gotta come up with ways that you can move the people that are warm leads off the fence and moved them onto whatever your next step is so. This case were. Booking calls, getting people on a call like, Hey, you showed interest for some reason we haven't connected. Let's connect finally. Guild David is back this week with an update on facebook click attribution. As you may have heard from your facebook rep twenty attribution is being phased out of advertiser accounts is a huge change in Gill has everything you need to know in this new video including how to get around if you need to here's a clip. So upcoming previously initiatives affecting multiple browsers will limit business abilities, measure interactions. TRAE set. among those imitations is ability for businesses to attribute conversion events, longer attribution windows. we now Safari Apple Voice of trump look pixels tracking. Chrome up getting links next year will. Be off the the crime is getting. THIRD PARTY COOKIES WAY. Considered different attribution windows if you got into. Custom cullum set up. A man customized hated people May. So we click at it and then you're GonNa WanNa say this affects view attribution. So what you really want to cut as One, they click walk you WANNA compare to Windows but. Is GonNa as from seven days. Already. Out Plights. Thanks kill again this is big news. So watch the whole video if you're worried about how this attribution will change your campaign track are throw that post. This week is another look at the automated rules for timber feel about sneak attack method, courtesy of all saunder grew Julio. All Saunders version of the sneak attack is a few unique tweaks that are specific to ecommerce campaigns. When he posted this last year Allesandro was getting. Time zero s with sixty dollars. Average order value that poses league with unit nine if your facebook groups, Knowledge Section titled Automated Rules and speaking of rules. That's our time for outlooks. Thirty once again, thanks to our contributors this week and all of Ashley's members we couldn't do. It wouldn't do it without you. My Name's Lukasz. Thanks for watching alyx TV.

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31: As Alessandro Michele

As Me with Sinéad

55:59 min | 10 months ago

31: As Alessandro Michele

"Welcome to ask me with tonight. I'm steelers how as I imagine you might be to. This is week seven for me and Ireland and as we've discussed before it's rare that I am in one place but it's been lovely have routine which is in many ways privilege and a currency that. I wasn't aware of before having scheduled that meant I was in different countries. Sometimes every day speed of that it was just a blur so now every morning I wake to a skincare routine of cleansing liaising serum. I'm MOISTURIZER and have ten minutes to myself and Tokyo quiet whilst the rest of the House is asleep and then I go for a walk and call a friend and for forty minutes. We knew each other. What's going on in our heads in many ways answering the question. We always ask on this ship. What's the monologue that's inside your head? And it has been comforting to realize that even though she and I are experiencing this isolation in two different parts of Ireland. Our experiences fears and anxieties in. Our worries are really similar. And then I come home and I water my plump. And you'll be pleased to know that they're still in existence. Though I do have questions. Bet The tomatoes. I have recently learned that I should be bringing them in fight night as far too cold for tomatoes to flourish in Ireland's current climate. So I feel unexpectedly responsible for thirty three B hopes that they're okay. What's on my mind this week is the trauma that we each be left with even when things begin to reopen. I don't think this is going to be something that we just experienced in this moment. I'm wants a new reality begins to rise that we have forgotten this. I think of the older people who have tried their very best to grip onto any remaining thread of independence and we have told them that at least here in Ireland. If you're over seventy humus cocoon. I'm thanking the children. Who WON'T GET TO GO BACK to school this year. Who Miss Their friends? Who maybe if they are the only child in our family miss interacting with other children may not get to do so still for some months. What's on my mind is the time that we all need to heal each other. After this moment I think we're all very conscious and focus of checking in with friends and relatives and asking them how they are right now because the understanding that they might need you as tangible but what happens when our lives begin to accelerate again will we forget to ask people who they are and mean it and allow people to be vulnerable and explain the costs that are in their head. I'm not sure because it's not something I've historically been quota but I'm really going to try. I'm practice but in Prijedor News. This weekend I had the amazing opportunity to speak with one of my favorite people for Papa loser which was incredible virtual festival to raise money for covert one thousand nine hundred and affiliated organizations all around. Podcast it's the first time I've ever done anything like that and Stephanie. From last day an Andy from in the bubble also participate. But I got to talk to the wonderful during mckesson who has been a guest on this show. And if you haven't listened to that episode you do so right away and I. We both share background and teaching though his maths which is not my skill set but we got to talk about advocacy and podcasting. D'auray brought so much insight from being the host of pod. Save the people and how it's important and necessary to tell the same story until people listened and to find a new way into it and how in terms of his work in his advocacy of police. Brutality you can't hear US enough. It taught me a huge amount and I also learned that he had a certain flippancy when choosing to buy his now infamous blue vest which I told him here in Europe is called a body war. He wasn't so convinced. But really in many ways what to underline to me the importance of education and how as me with chains and parts of the people are vehicles to educate people of their own ignorance and bias. It's a tool. We all need to wheeled and learn from. Maybe you're listening to this. Maybe your next to US podcasting platform for advocacy. But if you want to listen to that conversation or perhaps even watch it. It's going to be on their website really very soon and I know I'm biased. Probably definitely think you should. This week's episode is bittersweet because this is our last official episode. We'll have a grandiose goodbye next week but this has been a project that I'm so proud of. I'll never forget Stephanie. And Jess of lemonade media sending me an email around this time last year if not a couple of months before and it was one of those emails that you kind of think this sounds too good to be true but it was it and it has been a project that has changed me and shaped me but as is that wonderful possibly overused phrase all good things must come to an end at least for the moment so when thinking of who to be our last official episode guest well. This week's guest couldn't be appropriate or more fishing because this week we are speaking to the creative director of Gucci Alissandria. Kelly and it feels even more important now when we record this episode. We did it in Milan. And looking at what Italy have experienced in the past few weeks and heather beginning to come out of such troublesome period. It feels right that we honor somebody who is such an icon in their own country and important to know that we did record this episode before Coronas but Alexandra's positively and his gratitude for life was so contagious that even though the outside world continues to be targeted feels like such a bring. It fit for this show and dismount. You can do what you want. If you believe in your passion it sometimes make you alive. Strong and happy. If you find your passion everyday needs easier my passion is like my blood is always with me. Are you ready for this week's episode? Let's go this week's episode of as me with Sinead. I'm sitting across from a person who in many ways changed my life. I got to meet for the first time in February this year and they are the kind of person who went in their presence. The risen aura of such kindness creativity and curiosity around them. And since then I've been very blessed for a friendship to blossom and to grow and to learn so much about who they are as a person so when this podcast came about I emailed him and said will you please talk to me about who you are and with the generosity that he is known for he said yes and not only did he say yes but he said Yes to doing this two days after his presentation on his show. Milan fashion week. I'm sitting across from Alexandra mckelway creative director and genius at Gucci. And we are in his office here in Milan which you're not privy or fortunate to see but we are surrounded by nature with the most beautiful murals on the wall as under. This is such a gift. Thank you so much for speaking with me thank you. I'm so happy to be here with you and thank you for your presentation. Such amazing either. They know if he was talking about me. I'm so happy. Unite BEING WITH. You is such an honor because for the very first time that we met. I understood that you was so special at time to spend with you also for a nice charter. It's a gift I saw a thank you again. It's beautiful you know people. Nobody has time to. You know to spend time to chat and to share things so I quite like the idea of the postcard that it's I think that they are getting really popular with young generation. And I love it because it's like that. We are getting back in the past when my grandmother was usually you know listen all day the radio and the beautiful conversation invoices you know. There are such a powerful. You know element of human beans device so I think that he like Eso Brillian. Did you immediately on this time? That a just a voice is so powerful so and for me one of the most powerful parts about this. Is that the people listening to us. As you said. Have no idea what we look like. They have no idea what kind of room we're in they. Just get to know us and what we think and what we believe and my first question is. How do you describe yourself? Both you as Allesandro is a person and you is the creative director at Gucci much. Easier Alexander as a person. Because I can't see the other one nine. I'm just in touch with Alexandra the guy. I'm not so good to describe myself the only thing that I can say that it's I'm that kind of a Happy Person. I mean I'm really love with my life. I have a big passion few more than one. My first passion it's unanimity. I love to be alive and fashion is just one you know language that make me feel alive. I really work hard in my life to be what I am am not talking about my position because my position. It's just beautiful because I have the power to use. My creativity does the power that I have and to share with everybody my creativity my vision. That's the only thing that I can say about my job. I made in such a heart and you know not easy job because if you want to work as a person and not as A character of fashion. It's complicated you know because it's like I'm usually say it's like every day be weedy or Tara priest so it's like a therapy that dozen finished never. It's it's unbelievable. I'm just a person you know. It's such a beautiful sensation to feel yourself like a person on the earth and if we were talking to the people who know you best how would you like them to describe you allesandro? The person honestly my closest friend maybe they would say a quite like to go out for a nice dinner with me because they have fun. I think that they love me like I love them. It's a moot to our love. You know every single person there is a friend of mine they understand that I have a personal conversation with each of them so I try to be reeling them in life. You know in a very sincere way. So they really feel me. I tried to be you know both things. A deep friend that tried to understand you and At the same time I tried to to make your life easier again. That's it also with dinner. Nice breakfast and being there for somebody. Nobody simple way you know. I think that the understood that my friendship is something simple. Clear Transparent Harissa. Yeah but maybe I think yes. It's it's you know being authentic. It's so powerful. And what were you like when you were younger? Were you? Were in school where you always creative and sure of your voice. I think that it was almost the same person exactly the same that I am now. We had the beers. No No. No I don't care so much about the way I look. Sometimes I just care that I wanna be sure to feel with the right things that make me feel good but I really care about my name. My little boy. There is still living inside of me. I didn't that always. The same was a nice boy. Happy by cool us. You know I wanted to change my life. I wanted to change the life of everybody I was. I was a delicate boy. Really strong you know with a crazy idea in his mind. I enjoyed so much. You know to be alive like now so I didn't stop from the very beginning of the morning until I was going to sleep just like crazy alive so I was changing my head. Amelia on time. The first time that it shouldn't to color my hair was like twelve. No no longer with shorts and I remember that they came out from the rest of my family and my mom was like. I can't believe tomorrow going school. But they were so open. You know because they understood that they were all signs of my energy because I was a good guy at school but I was such a crazy guy because I went to school in million different. Look crazy I didn't care you know I didn't care about the seasons I didn't care about you. Know the idea that a coup. I mean crazy to go so young at school with that. Look so I think it's interesting that you describe yourself as a delegate for the very strong Roy and as you know my background is in teaching and I'm often curious because often those children who are both delicate and strong school sometimes not easy for them because whilst they don't care what they look like other people care and maybe not in positive ways nights not easy because if you are different. I felt myself really different. Maybe I didn't know about the idea that I was. You know a gay guy. I didn't know I was too young. I didn't understand really. Did I understood that I was different in different ways but was not easy because at that time you know didn't exist the the word by saying Italian bully Dr Bullish didn't exist tanks Now there is a new word that can you know how people to survive because it was not easy to survive? I mean I met a lot of Nice people and the other fifty percent was kind of terrible. You know little kids and obviously I mean. The blame was up the family. You know it's the word now. Thanks God is changing and Families are they are more open. They tried to teach two. Oldest keats always important. You know to respect every human being hard bevy high still very hard I think but it's beautiful. I was talking with my nephew shoe days ago chatting by phone asking about the very beginning of this call. He changed because he moved from the little village outside Rome in Rome in the center of the city. So he's in a new school and he was like. Oh I'm so happy because I have a new friend and I said Oh who he. Who is him and And he said is such a nice guy and Blah Blah so I was asking about more and more and at the end. He's had the is a he's nice he's a Nice Asian guy. I mean I was asking exactly you know which area of Asia. He didn't know you know he just said it. He's Asian I loved. You know the word Asian and I love the idea that he didn't specify because at the end it was more me you know that I want to get into the description of the guy. He was more you know about. You know how is was nice. You know. And that's what I like. It's so interesting that has people when we talk about language you said language can be ready powerful and can help give us independence and can help make us feel more comfortable but it can also be hurtful. You said that when you were younger you didn't have the language to say things like that you were different or perhaps that you were gay. When did you first have thought language? I I had when I decided to start my career in fashion when it started to went into Fashion Academy because the beauty who think about fashion that it's really a powerful platform. You know also almost thirty years ago to knees. I can't remember a lot a long time ago. About was a beautiful. You know space where everybody were more open to lie to express and be yourself. Nba yourself so have to say really. Thank God that had decided to go there and the really cool after was my job because the job who was more and more you know open than the school so the re alive and I've had much better you know because it's a I the the word is full of flowers everywhere but if you don't give them the chance to bloom that's really a shame and I think in many ways are a little bit similar. I love the story of you coming out of the bathroom with your hair. A tacky yellow and your mother kind of rolling her eyes and thinking of course. He's done that exactly. The story of the flower. Blossoming the reason. Why I'm a success. The reason why I'm sitting across from you today because I have amazing parents and I have amazing siblings. Brothers and sisters. I'm regardless of what it is. I choose and dream to do even if it seems impossible. They are so supportive of me. But when you told your parents and your family that you wanted to be a fashion designer what age were you an. And what did they say? They thought that I was crazy. Not In a nice way but I thought is not a job. And if you don't get the job what can be the other chance you know. I mean it's like when you came out and you say I want to be an actor you know but in case the done get the job was the plan. B. I didn't have the plan. B never had planned because I don't care about the plan B. I'm the person that wants to live now. You know I I believe in things and that's it that is not planned being my day. We're open you know the the really love. My Soul really supported me in the way that be yourselves. I mean we don't care what you want to be. And they were just upset about how many you know huge walls. I was may be meeting on the way they were happy. I mean at the end. They said do what you want to do. It's it's you and and also you know they were not not a chance because it was really a. I can't say that I was in a way tough. You know because I really wanted to be. I didn't care you know I. I went with my face everywhere and it was not easy because there was always always always like dying. It's almost like this like today. I'm working in fashion. I'm trying to do in an express what I have in my mind but every time I have to go on the stage every time I have to meet someone I feel so nervous I feel media because there is a part of me that is really shy. I'm not shy but It's not as easy to be public. It's not easy to be. You know in front of everybody so there is always a part of me that Care you know and I was cared that time but I when I decided that was so strong inside of me. You know when you have something that you've really wanted to do it. You spoke there and you mentioned that when you do have to step in front of a microphone or a stand on a stage and be in the spotlight you get nervous Harra. Do you build up your confidence. How do you step into Allesandro the creative director? Honestly I love feeling the power of the people. This is the only thing that makes me feel a little bit better because it's every time it's like a big hug because in the moment when I go on the stage and I feel. I don't know why I can feel something. It's higher but at the power of you know of love of people and also a piece of myself to love the job and believe in what. I'm doing that. I think inside of me gone the stage and it's nothing because I think that I'm really in contact with myself with all the things that you know. Make me insecure and Had to say that being security in a way and feel the idea that I'm nothing in front of the stage in front of the people make me feel alive. It means that I'm a person and I can't be ceased to be just like everybody you know. I'm like everybody that's why I feel or no. I can understand sometimes when I remember when I received the first words I was Li- that such a crazy thing. I'm just a person I didn't do. Nothing Special Daddy. Did you feel always not really prepared. Help sometimes helps yeah. I think it's wonderful when you can stand in the spotlight and feel people's support. What I have learned from my own experience is that it's hard sometimes to stand in the spotlight. When not necessarily the support isn't there but I find it difficult standing in front of a classroom when I've made a mistake and when children say to me no you did that wrong. But it takes real bravery and courage to step forward when something like that happens yes. It's hard your hard. It's almost the same when I'm working with all my my big family in the in the studio you know it's they. I Lot I can see myself like them when I was Twi need. Three twenty four. It's interesting you know because you are always just a person in front of of a person and You pretend sometimes to let them learn and listen you but it's not I mean can be hard to listen them. I'm learning a lot you know. It's it's beautiful have young audience and have the chance to share time thoughts and Pity of your journey with young people is beautiful and there are probably lots of young people listening to this. I can just imagine young Allesandro flicking through magazines and looking at images that were on the catwalk and gang. I want to do that. And there are lots of young people who perhaps don't have the vocabulary to describe. Have they feel different but they feel like fashion is home to them. What advice would you give them? Pasha believing in their passion. You can do what you want if you believe in your passion. It's something to make you alive strong and happy so don't care who you are where you from because I came from very complicated you know place. It was not really hard also to go out with blonde hair that I really believed and I found my passion if you find your passion evidence easier. How do you describe your passion? My passion is like my blood is always me? I Don need to think about my passion my passion. It's me. I am my own passion. When I walk in Sweden I go to sleep. I mean I feel surrounded by my passion and and my passion make me feel so so happy otherwise. I couldn't do this job because it's such a stressful job. But our country sees them in and and more passion. You have more you will live forever. We'll be back just after this break. Every year we make resolutions eat healthier exercise more. Get Your finances in order this year. Make a resolution that you can actually keep earn more money. The Wealth Front cash account makes it effortless to earn more on your savings so you can be proud of your financial decisions in twenty twenty with the wealth from cash account. You are more interest on your money. They've one of the highest interest rates in the market at one point seven eight percent. Annual percentage yield. That's nearly eighteen times more interest than the national average of zero point one percent according to bankrate dot com right. Now you can sign up for the wealth front cash account in less than five minutes by visiting wealth front dot com slash as me go to wealthed dot com slash Azmi and start earning nearly eighteen times more interest on all your savings that wealth front dot com slash asked me. It's a weird time and keeping some sense of normalcy right now is key for me. Grooming and daily. Time Ed site some light yoga and washing my hair. And that's not just an excuse not to answer your resume goal really genuinely washing my hair and I'm absolutely in love with the function of beauty. Shampoo and conditioner. Are you ready to live your best life in two thousand twenty? Then you need. Function of beauty. Function of beauty is the Internet's top regime. Customized haircare brand with over thirty thousand five star customer reviews and counting. You tell them all about your hair and even customize your formula but fragrance and color mine is eucalyptus or you can die and fragrance free. The products are so personalized. Your name is even printed on the bottle. Small joys right now are well. Everything plus function of beauty is Vegan and cruelty for a never any harmful ingredients. And it's delivered to your door to get started right now. Good a function of Beauty. Dot Com slash. Azmi Take Your Hair Profile Quiz and save twenty percent on your first order. Don't spend another minute. Inhere misery go to function of beauty dot com slash as me to let them know that we sent you. That's function of beauty dot com slash. A S M. I'm so inspired by how you talk about your passion and I have days where I just feel like giving up. I just feel like I. I don't have it in me anymore. I JUST WANNA go to bed. Do you ever have days like that? You're sure I think that is totally normal. Because when you love something so much and you really wanted and you want to go ahead with something and you are human every day you wanNA give up an everyday you wanna go ahead. That's the the energy this two different high that is hugh that they produce power. Italy something chemical you know if you the part of you know sinead. The desert warned that one give up. That is too too much that you feel you know that you don't have the power everyday to go ahead. It's in conversation with the one that is like a warrior. In the middle. There is the energy of Sinead so you need both because otherwise you feel yourself like immortal islander. You must feel that you can't to be in contact with everybody with your passion with the things that are you know between you and the people that surround you. I think that is. It's completely human that it's like love. You know you feel that when you love someone so much you feel that you can go ahead but you want to go ahead and in the moments where you feel like you can't go ahead. What do you do first of all? I need friends when issue. There is too much I feel that I my you know like you know. Try to swim in the love that surround me and all the France and people so immediately I wanted to chat with someone and feel myself connected. You know I'm not that person that you know decide to stay at home. I I deal with my bad moments sometimes with just with my friends with my with my boyfriend that he's a great person. The thing that really saves me in my life also in the Vati bad moments. It's love. That is nothing else. A different kind of love for me is just one with different faces. But it's almost the same. I mean if you are not surrounded by love you can work. You can find you can live. You can the reason there is no reason. But it's I'm not saying that you need to find a boyfriend or girlfriend. Love is such a complicated and you know and mysterious and fascinating thing. It's everywhere you know you must and you you have the chance to see love everywhere if you want to see and that's the only thing that you need in your life and I think that I'm kind of like a you know because I'm really surrounded by love where living in complicated and challenging times but what gives you hope. Young People Really Young Nine hundred twenty twenty one twenty two. I think that they are amazing. Day are different from me and from people of my generation. They add more lawyer. Maybe they don't believe in politics but they believe in one politics that is the hurt love quality. Maybe they don't like to go to war vote. I Dunno because it's something better personality than ask but they vote in their life. They act every day. Like in my studio guys asking me why we don't stop to use plastic bottles. I decided to with market to clean up all the company from the plastic bottles. I was yesterday listening to the beautiful speech of Greta. I was preparing mean to go to bed and I went to bed like thank God that that someone gave device to this beautiful. She's an angel if there is you know a religion. And if he's true that some saints really existed in the past they were human we can call her lack of saint and I think one of the important things when we hear from young people. You mentioned Greta. I listened her speech to and it made me think what can we do? What can we all do? Because the responsibility on young people to change the world is so important but those of us who are older. I'm Ed side of twenty five. Those of us who are older we have the responsibility to do better and to do more. I don't stop to learn and I'm learning that I have to respect more and more you know the earth. We must start from really little things you know like. I was thinking to wash million times your clothes million times. I mean I is my lack of flour. I don't need to wash my clothes every minute. You know for US part. We have to be very conscious of it very conscious but not that you are in front watching. Tv and saying that's so true you must switch off the TV and start to do every single thinking. The hurt is in your apartment Dealing with you and trying to tell you you can go ahead with this. You know acting like crazy you know that we put in the fridge million boxes and things and stupid things foods and that we we are not going tweet and you know I mean it was thinking for my crazy Obsession with creams and things and it was saying how many creams you need. Maybe one just one. It's hard because we're working in fashion industry where it's about creating dreams and creating beauty and it's trying to find that balance between designing a world where people feel comfortable and safe to be themselves but understanding that it has an impact on nature has an impact on the world around us and something we need to be conscious of. Yeah you must be conscious when you work you know. I'm trying to say that we must keep our clothes. I love clothes. I have medium. Clots million are better hundred than I mean. I kind of every single thing that I have. I mean I were closed from you know years ago and I adore the things that are around me at preserve everything you know from time and from the ruin so and and when I'm working we are not using some color. We are not using a lot of things because the company started a long long time ago because peanut family. They are really really really in this kind of things in life. It's not marketing so I can't use a lot of things from a long time so for me. It's completely normal. You know when now we are working you know a lot of different ways trying to to respect in the best way in the best way and also we didn't stopped. I am so proud to work in this company because I feel now guilty never because also we know that there are still things with. We must work. But it's such a conversation that never stop every day. You know every morning every day and that's so beautiful because I love this job. I want to do this job in the right way. I mean I feel like you because a lot of people you know. I love humanities. I don't feel a never uncomfortable that it's the only way that I feel really uncomfortable like today. I was uncomfortable to have discharged because there was like a microphone. But I was in love to idea to to meet you and talk to you. So it's the life is about very simple thing. I know that it's I'm kind of someone can say you are saying such a stupid things. You know it's so easy to say that you allowed your life and you'll live but I love life. Also when I was a young guys I also went ahead. A lot of problems also. I have to say some strong. I love my life also when I lost my mom and my diet. I don't know why I was this parade. I thought this is my life. And it's that's the energy of the Earth me. It's almost like them. One day I will will die in my. I had that great father and mother and father teach me let that we are like threes. We can put seats everywhere and you will live forever. And he told me maybe one day where I will be not anymore with you. I will be a bird so every day could be possible that there is a bird that came to me. When I'm meeting having breakfast and anything that is my dad. That's what I believe. I believe the earth is such a mysterious and beautiful place you know and there is no time to be scared to be upset. It's just beautiful. Also when we have bad moments you know and it's not easy to go ahead. I think that If we connected with people and the people that it's me the people people it's me so if I try to be like a one to B. Trade tweet will be easier for everybody more after the break well as me listeners. I have a free trial offer from audible for you. Consider audible is the leading provider of spoken word. Entertainment and audiobooks ranging from bestsellers to celebrity Memoirs News Business and self-development audible is incredibly accessible members. Get warm credit to pick Annie title plus to audible originals from a monthly selection and access to Daily News. Digests like the New York Times as well as breaks from the news. Like guided meditation programs. And podcasts I love audible because I can download titles and listen while. Doing my newest hobby is at home. The APP is free and can be installed on all smartphones and tablets and I can listen across devices without losing my spot for this free trial visit audible dot com slash as or text as me to five hundred five hundred that's audible dot com slash as me a s emmy or text. Azmi to five hundred five hundred audible dot com slash Azmi or text as me to five hundred five hundred. This episode of Azmi is brought to you by better help which I've recently been using even in the best of times but our help online counseling. Is there for you know when it is as hard as ever to go outside without worrying better help might be exactly the solution you need? They offer licensed professional counselors. Who Specialize in issues such as depression stress relationships grief self esteem anxiety. And who's not feeling anxious? These go to better help dot com slash as a S. Emmy today. Fill out a questionnaire and help them. Assess your needs and get match the counselor that you'll love as a special offer for my listeners. Get Ten percent off your first month with the code as me. Don't delay get better help today. A better help dot com slash Azmi. What's been your happiest day? One day that really fouled something special in my life. Was when my my second nephew pietro. I love boat. I mean they are beautiful but I. I did that have the chance because a Whiz in London in London I did. I didn't have time to come back and Matt Him. The very first day of his life and I adore him but the Secon- when he came out of was the beginning of my holidays and always in in Tuscany and was during the night. I mean. Receive this call and someone told me you have another. Nisha his His here and when you want here and I completely you know escape and runaway in Rome kilometers and kilometers with my car. And I'd ride on Berina. There is an island in the middle of terror. There is like a medical place. Because it's such mythological you know Rahman piece of Brahmin Easter so and the reason hospital and my sister was data and so I saw him. That was already you know. He came out just a few hours ago and there was a beautiful lie that came in the room and was spring. This little human being in my arms I what was life. I felt myself in my hands. I said maybe you've been like him a long time ago and I was like. That's a real mystery. I can't believe that something like this can happen. He was looking at me. Maybe maybe no. Because he couldn't that I had like for me baby me looking at me and I felt happy because I felt myself. I mean my dad and my mom they gone they were not anymore with me but it was like the end of a lesson. You know that may be they. Were you know this little keyed because life is mysterious and the energy of the Earth is going on and going on and it's beautiful as we said earlier this is a podcast and they're just listening to our voices. But what is it like to live in your body? Not Easy sometimes is not easy. You know because the days where I I I don't like myself and I did then like myself now in the last few years like three or four years. I'm longing me so much. It's like that I can see in front of the Mirror on that I'm getting old and my phases changing. I'm usually call myself with a friend of my from Los Angeles the beaver. It's like way to say that I'm changing and I'm getting maybe less beautiful but when I look at me I can see a much better person and was not easy. This body displays at the very beginning of my life. You know because I felt like that people can recognize. That was something not regular in me. It's every time I was there was a part of me. You know that going through people for example in the school a school when I was working at the end of the license and it was coming out of the classroom and there was a huge quantity of people he was like maybe they are looking at the very bad me and was also but my body you know because the body it's such a crazy you know representation of yourself you know it's like they don't know how I am. You know what I was so afraid that they did have the chance to talk with me. And now it's more that I found a way to deal with the other Allah and we feel much better and we are loving each other. What was the moment that changed you three or four years ago when I had the courage to show all of myself when I said to let it be? How did that moment come about being really sincere? In a way that the power came from the other people. I found the power because people really lost me. That's was the moment I remember. When I started to work and the Sudan. Everything was going on twitter and people were in a way appreciate in me. I felt you know myself better and better and I try I. I mean I said maybe I can give up. You know in the way. Take off the mask. I think that it's important that people try to really get into your mind and try to understand you and your reason people find the time to really be in touch with you appreciate you. You know. It's so important you know because we'll be someone that will help you. It's a mutual thing. Exactly I fell in love with fashion for that reason because when I would walk down the street people would look at my body and they would be crew or they would be kind an. I didn't choose to live in this body but I am very proud and I love my body now and like you. It has taken me some time to get there and for me. I think that's why I love fashion because fashion is not a mosque for me. But it's a way to reveal the most sincere me to the world because if I can wear a blue silk gown in the biggest business conference in the world that will tell you that. I am courageous that I don't give up that. I am feminine that I am strong and I wonder how you see your role here at Gucci in doing that for other people. It's something very you know natural for me because I am one of these people. Those people I feel in the audience I feel myself in the audience. It's about my life. I had to say that when I started. I didn't feel the pressure that I had to do something fashionable. I thought a fashionably goal was to be sincere. You know and I did that. Have other chance to say other things. Because it's I mean I just something in my mind so I'm very happy if other people are finding something in what I'm saying and I are feeling you know connected with the freedom also when I'm working there is always a problem with someone because it means that I'm not acting. I'm doing something you know in the right way because I'm trying to say the through and I'm opening kind of our conversation you know and I feel really good when I can express something that belongs to me but also belongs to other people and When you're working you are nothing. Taking ABOUT MANNY. When you're working you're not thinking that you are building. Your popularity is just A. You're doing what you are thinking and what you believe. Not Easy Nike Row. Likes and this kind of things where people are trying to find. You know I kind of you know a reason to exist. I think that it's pretty crazy. You know it's That is something that is going wrong when you get older and older and older when the full circle of life is approaching its end. What do you to have achieved? I just hope that things that I've done they will like I was saying like seeds grow something in other people. I hope that I have been authentic and someone Joe. Maybe to one person to ten FI. If I don't know when Andrew Amelean they changed something in their brain. I want to do big things. I WanNa do small little things you know in people. I hope that I will. You know look back and my you know what I've done will be nothing to regret because there is another things that I don't really like you know to regret it. It means that you didn't have time and and you didn't have the courage to do something in the right way because if you do something that you really believe you will not have regrets. Sometimes I imagine myself in million other bodies. I don't know why I mean if I go in front of the Mirror. I forgot how I am. I'm not usually look at me. So what you sometimes thank. You look like it's part of meter tried to dream about you. Know all the physical act to walk and to be a street. That's why I imagine me like if I have not a regular body is just a machine that holding my brain you know what I mean. Yeah it's so strange and when I go maybe I'm in a restaurant I go in the toilet and look at me. Oh my gosh. She's just you know it's it's so fun to look at the mirror because it's it's so clear that I care about I don't care you know because he's is like that. I'm not finding a way to be really good looking. I can cut my hair I can. You know shape my bare but it's like that I want to be comfortable with myself. I feel myself like a plant. You know so that's why I lead the my head girl. Yeah it's like to be more close to the nature. I think we're different. You go to the bathroom in a restaurant and you can see yourself in the mirror cat. So I imagine myself in all different bodies to and it's usually the world that reminds me because people say look there's a little woman I'm like. Oh you are such a recall thank you. You're it's so true you know you. It's such the the proof that word it's mysterious and fascinating but not because you are exotic but because it the reason one we are all different. Yep We are and the idea that we are all different. Make the word so unbelievable. Ma makes it curious unexciting. I have loved speaking with you. Thank you so much for embracing your nervousness and being so kind and sending across from me I have learnt so much and I am so grateful for your time and for sharing your energy and your ideas. Thank you sinead allow you so much in the hate my English. My favorite part of this conversation was the emphasis on curiosity and conscience. I think when we talk about leadership so often. The DEFINITION OF LEADERSHIP IS QUITE ARCHAIC. Maybe even aggressive and a bit. Masculine analysis under has a really important overwhelming role is required to be both public and private and and artists all similtaneously but actually listening to him talking about the Hollywood kindness. And it's essential for what he does and the importance of curiosity and asking. Why and being curious about the world around. You really encouraged me to do better with that in and of myself make sure you join us for next week's episode. We have something really special planned and I'd like to admit that I won't be getting emotional. Well we'd be that's unlucky. This week's person you should know is the wonderful. Eleanor Welsh. Eleanor is an actor here based in Ireland who has autism and that's not entirely relevant except I was first exposed to Eleanor's work when I saw her on stage in Ireland's Abbey's theatre on a play written by Anna both autism and autistic people. It was transformative and during this pandemic. I've had some really lovely opportunities and one of them is to write a ten minute play. It's called these four walls and it goes out tonight on Youtube for the Abbey Theatre and this about the importance of education and teachers and eleanor plays the lead role. So even if you don't watch that play you should become familiar with illness work because she's really extraordinary as me a production of lemonade media. Claire Jones is our assistant producer and Ivan. Corey of is our editor and Jessica Cordova Kramer and Stephanie. Whittles WAX are executive producers.

Ireland director Azmi US Milan Stephanie Sinead Rome Allesandro Italy Eleanor Welsh Alexandra mckelway official Prijedor News Andy Europe Kelly Tokyo Gucci Alissandria Nba
581. Q+A: How do you stay motivated in your current job when you want to work towards something else?

Earn Your Happy

31:18 min | 6 months ago

581. Q+A: How do you stay motivated in your current job when you want to work towards something else?

"So I all shoes like a little bit of resistance like I will choose a little bit of a challenge everyday to not sit in the freaking leg pain and annoyance of being irritated with myself like no not going to happen. Welcome to the earn your happy podcast. I'm Laurie harder founder, the bliss project three time fitness world champion fitness expert and cover model turned Self Love Junkie, Lifestyle Entrepreneur and author. Each week, I'll bring you a guest or a thought that will help you bust through your fears, connect your soul and get focused and clear. So you can elevate your life business and relationships. We don't wait until we're ready for someone to tell us. We're good enough. We take what we want and we annoyance ourselves get ready to earn own and on apologetically rock your happiness every single day. Are You with me? Here we go. Evans welcome back to questionably awesome where you wear my co host and we talk about random things and also occasionally get to one two three of our audience listeners questions. Yeah and today guess how many we're GonNa hit how many word it re- really think we're going to get through three questions we're going to get three economic. Feel it okay. 'CAUSE I guess you're setting right now like your stating your expectation and you're kind of stating what you would like me to do as well be more concise. Okay. Let's do that. Do we have a review? Oh. My Gosh we're diving writing to their mind out because you know what I can always talk after. I love it. Today Review from the Justice Rain WHOA powerful. she says, Love I, listen I bumbled Ross are near happy new years ago and was immediately hooked a podcast led me to your book which led me to my tribe. I have been masterminding with them for two years now. Ben, adding Evans to the makes was an extra shot of awesomeness. I didn't even know needed the yeah fame doing. The dynamics dual stay questionable love Michelle Oh my God. Love her. How did that? Make you feel just warm and fuzzy everywhere. It made me feel like I could stand up taller. That's that was like drinking two glasses of champagne without any after effect. Yeah I wish that would happen. Realize I know like let's just keep this buzz rolling right Thanks for the thanks for the friend, buzz? Michelle, that was fuzzy. I liked that God reviews are so nice like. You know we pitch them as like a bonus for them and we get to shout them out. But really it's really just to make sure that we're still in. Okay. Standing with our listeners. Thanks, Michelle will live on another day. Do you know what I liked on your drink H. I will like sad story was A. Day. Where you had a story that was like, give the Koppelman. The Compliment Yup Isn't that Allesandro. True. How often do you hold back to know what's worse I like you know how you get like all like hot and nervous and your heart is pounding before you like give a compliment. What is that like when is that ever scary like I guess it is scary because sometimes la people will look at me like what is your problem? When where's my wallet like they'll you know immediately put their hand on their wallet? Kidding they don't. But that's what I picture happening like someone being like I'm not gonNA date, you like male or female them saying that to me and then. Being like an my wallet is in my purse locked and loaded. And I'm like I just wanted to tell you that I think you're really pretty. I really like your hair what do you want from me? Isn't that crazy that a lot of times? We don't give compliments because we're afraid of what people will think we want from them like Oh my we have to stop that we literally have to let that go and just give the I'm. GonNa, make it a goal Evans. Let's give compliments today. Are you going anywhere that you can handsome out? Oh, yeah I need to go to the grocery store so do I All my God. Okay. We have to give out to we remember to talk about this on the next podcast. To three compliments while we're at the grocery store. Oh I love the challenge to think you can do it. I can definitely do it 'cause. Okay. But it has to be three different people like we can't blow it all on the sales. Check. On Checkout? No. After three separate interaction. Yup Okay. Okay doing it in. We'll talk about it next week. Please please try to remember because I'll probably forget so and everyone who's listening to this has to do it to take on the challenge I wanNa know what your three compliments were and to so tag us an upload it and let us know. Okay Super Game I. AM still sweating profusely right now I got off the pelleting I think like five minutes before or actually thirty seconds before I saw Evans in like literally dripping. So. I think you need to get on. This is not an ad I even tried to get them to pay me to do ads, but they're they don't need the business so. We have a seven year waiting list to give people bikes. So we don't actually want you advertising. Want The Best I have some. Okay. So I wrote a Robin I don't remember her last name Kizer, her Hashtag or her her Hashtag. Honda is Robin and Wiessee. She Spicy I like her she reminds me of Jaylo but as she if jail was a spin instructor. ooh Yes you play good music Oh. Yes. I, was like yet. That's why hence the sweat is because I was just like girl. I don't know what, but she was just pushing me to my edges. So I think I should ride the Peleton together member when we worked out together that one time in Florida. Yes, Warri that was the hardest workout I have ever had in my entire life even to date. Oh I sure. Oh my gosh we gotta get. You gotTA. Get you lifting some of the metal I? Don't know I was trying to think of something meet and I couldn't. Remember how you do. You're like, okay we're GONNA spend some lean on the treadmill. Is happening I was sore for like the whole week. Together that whole week on a cruise ship? Yeah. The True Story. Every good story starts like that. Yeah. That was intense. I. Really do need to work like that more often. So thank you. Yeah. Sheiks the rust off. No Pun intended lake. Literally I wake up most as just a little bit like man and then I do a good workout and I'm like, wow. The world is good. People are good. I feel strong and proud of myself, and then I go on. I love it. Yeah. So what's been going on in your world from this last week? some ups and downs like usual but Oh. We have a puppy. We were puffy please talk about your poppy and just take two minutes. Talk about your pop pain. June. Bug She is a little attached to us I think. Memon hard because we're all quarantine zone like you don't do anything I know bananas has severe anxiety. When we leave, he's the door right now clawing the door I. Wish I was joking but he's scratching at the door because he's like so afraid we're gonNA leave because June is cooped up with you. And is not playing with other dogs I'm guessing. Well no there aren't any other dogs and she doesn't have all their shots yet. So I can't let her play with other dogs but she's awesome I'm so glad that we got a dog and everyone should go get docs. Did she help heal your heart a little bit? You, really, George? It Need that little. Early. Love their little for patches. They are each one kinda patches up what was torn apart by the other one you know. Because you don't realize how side you are until some little ray of light comes in and you're like day. What do you like? How did I live without this fuzzy energy in the house? No. That was it for me. I came home after waffles had passed and she wasn't in house. Obviously. From what I know I don't know maybe your spirit was but I came back to the house and I was like. Oh God. No. Like this. I cannot. I can't come home to an empty house. They're they're the sold the house. So anyone who doesn't have a dog a trust me, and if you're like what the hell, I get it, I? Didn't understand before I had a Doggie. There was like if this chick talks about her dog one more time like I'm Outta here that's it. I'm GonNa talk about a made up Gerbil and maker listen all day long. Gerbil. A Gerbil new of it you do. I mean GERBILS are awesome to my cousin Gerbils. She brought him out to me during your graduation party and I was literally like eating my food while Gerbils were on my shoulders. So whatever. Way they were like where they on her way they came on your shoulders. She was she brought them out for me to meet all of them. So. Cool Yeah. Brother had gerbils growing up when he was like obsessed, it was like a ninety thing right? Like, Oh, I think rodent pets were very popular in the eighties and nineties like I had a rabbit. and. That's definitely like a rodent pet it it every court in the house we had to replace just about every lamp we ever owned. Her name was babs, Bev's the buddy and she was a real bitch. She bit me all the time. She hated me because she like was supposed to be technically on a farm you know and I was just like lovely never had a pet before why don't you love lay? And so she was trying to electrocute herself in my opinion to get the hell out of there and she just ate every wire so. Get rid of her and we had to give her away and she went on a farm. So that's good. I'm sure she'll she probably still hanging on. Well, she's definitely not I found out bad news later that I won't share but. Oh God. Okay. Yeah. But that was that was a tough thing to learn as a child so. That was great. I tried to love her as hard as I could. But that really talks that goes into relationships like. You know don't don't try to Corner Your partner or change them or smother them or they're probably you're gonNA come home and they're going to be chewing wires. Are Moving to a farm Don't drive anymore. So I think I think we should probably hit a question. Yeah do you want to wait you have a quote by yourself? Did you do your quote? Now. I can't if you like me just please. what will oh, it's from Eleanor Roosevelt. And in bed, Eleanor rape mines, discuss ideas, average minds, discuss events, small minds, discuss people I love that quote so much. It's so easy to get trapped into talking about other people. It's so easy because it's just like the low hanging fruit like it's literally the fast food conversation it's like just junk. And it's addictive like have you ever gone to McDonald's had one of their cheeseburgers and Ben like the second you drive away in your cheeseburgers gone you're like I need another cheese burke like. It's issues like addictive like it's island your fall and you're like, no, I need the afford cheeseburger and you're so grateful that every highway exit has a McDonalds on it because it's your fourth stop. Yup. I know you've done it before. It's crack like junk talk and gossip in small minded conversations are crack and it's a hard habit to break. But it it literally has a really bad bad bad bad. Bad Bad. After effect typically leaves you with no friends eventually in the long run. Or they talk about you behind your back because that's what you're doing to them and that, and then you never actually have a solid relationship. So love that one. Yeah what made you to use that quote? I made just the climate of the world right out. Fence and I don't like it I. We just rise above all this negative mean talk and get stuff done like find your purpose and follow that I really believe if we all just really focused on the causes that were important to each of us individually and find our purpose and go for that and focused on our happiness and our families that a lot of things would be moving. Just productive, right because of course, there's huge things that need to get attention. But I do think that we'd be a lot more productive quicker if we stopped directing. attention to things that are really negative. Okay. So this is a quote that isn't even fully made yet. I wrote a sentence to myself on my run and I was like Evans I'm going to say quote by me why the Hell would i. that's so weird. Okay. Here we go But I was thinking about when people say no and what they're actually like like when people say, yes, because I've been talking just I've been thinking and talking a lot about boundaries because I had this boundary video come out that I made And I think I was thinking a lot about when people say, yes and they don't mean to and then when they actually say no. So like the translation of no, thank you is no. Thank you. Translation. What I meant to say is I don't want to present you and abandoned me. I think that's so great. that. Is Great. That needs to go on I. Think it's GonNa go on the light pink page so. Or on my page I don't know but isn't that the truth when you say no, thank you I'm literally like, Hey, heads up I don't WanNa not like you. Later I'm actually doing this because I want to stay friends or to keep a healthy relationship and if I said Yes to this, I'd be abandoning myself and Lake doing living on your terms. So like how can we have a healthy agreement with that? So all right, let's move into that queue. Okay do you WANNA do three really to try let's let's time we can do. The first one is Brown. Steph Zoo Gordo twenty eight and she wants to how do you stay motivated in your current job when you want to work towards something else is about pivoting I love this question you you're going to have to reframe daily and it's going to be one of the hardest things that you do because you have to be living in hopeful of the future like living in preparing and focusing like. Posturing yourself for the future while simultaneously reframing gratitude for what you're currently doing It's one of the hardest things you'll do because. Like I know in most people's lives, you'll probably have to do it two or three more times than someone who jumps around a lot or who is you know like a serial entrepreneur who is very creative you'll probably have to do it twenty or thirty more times. So I think that's super helpful to know like this is not a this is part of the process. So if you can master this and get really grateful for what that job is providing you whether it's lessons, you're going through some hard stuff whether it's showing you like, wow, I can still do things I? Don't like while simultaneously like moving forward in what I want to be doing or while I can put up with this total, you know Dickhead at work while I'm simultaneously planning to get the hell out of here those are skills. People don't realize that the job you don't like or the thing that you are done with that you feel has expired from your life is actually giving you like that Little Ninja edging skill if you can come to peace with like showing up as big as you can their wile feeling like you're over it, dot, my friend is a skill. That was an excellent answer. 'cause I've been there multiple times Chris and I were just talking about this today like this was actually the topic of conversation. We're way. Yeah off pick that question general. Okay. You remember too and I'm GonNa have you start. Okay, good. Oh, God this is from Act Chelsea Dot Byrd. What do you know now that you wish you had known when you starting Your Business Ooh happens this because I don't have a business I would say, what do I know now that I wish I would've known. Out. I would say. The winning winning Lotto numbers. Just getting I thought of that joke for way too long. It still didn't come outright I was thinking about from the second, the question came out So what do I wish? I would've known in my business. Oh God patients like that. Every single relationship is important as well. like right down to how you treat people that you're saying no to like even if you know you're getting asked to do something a lot or asked to you know, maybe donate someone's 'cause that is it. You're not. You know like in love with or it's not for you or whatever that you're not passionate about the some trying to say or go on somebody's podcast or have a partnership with somebody like. I think every single relationship needs to be treated like they're super important whether you say, yes or no even if the interaction is like two sentences like just treat them like a person because you never know who's GonNa come back around and just because it's GonNa make your life. You're gonNA enjoy your life more because you're a nice person is better to be nice to people and see them acknowledged them and also I wish I would've known. I wish I would have known. It was going to be really hard in relationships and like there going to be really really hard things that I I would stop taking personal quicker I I. Wish I. would've known that was happening to everyone i. wish I would have known that it would be hard to let people go or to to do. What's right in every situation because people can't see the big picture and sometimes that's the hardest thing you'll ever do is to think of the big picture of Your Business or the masses and have to rule really piss off or disappoint a few people and I didn't know how hard that was going to be but I also wish that I would like. Have spent years not taking it so personal money beat me up for so long. As Hard Yep. About you though like in your work, what do you wish you would've known? Just from your life now untold yourself like even five years ago. ooh, probably to be Less. Like not so worried about being Weicht. because I think that's one thing trying to be nice to everyone i. think you should be nice to everyone, but you don't have to like go out of your way to do everything for everyone you worked with like. You you have to have boundaries totally because that I feel like when you are that person who like goes out of their way for everyone people smell from five miles away in the people who aren't typically like who will take more advantage of that. They just find you. They find you and then they just do I'm like do I am I do I have a like Raider on me that just says walk all over me. Yeah. You absolutely do because you've never said No. Exactly that's the thing. Just say, no, it's okay. They'll find someone else to do it for them Oh my God I have an. Honest. I've had people in my life where I'm like, oh I know that they can always like get this done in like two hours and they've never said No. So of course, I'm going to ask them I if I need a quick edit or if I need like you know and then I have no idea if they're at home like putting pins in my boot all like I have no idea they might be but they've never expressed a boundary to me and if they started saying, no, I'd start asking other people so. Yeah, just don't know. Okay. Question Three we've done and number three. Okay. This is from at Dandy Twenty Nine A. What. Best way to keep or make new. Habits when you have like ten, you want to start or change Oh man I forgot to say thank you for these questions. So I think we had Chelsea staff and now Dandy Yup. Okay. These are amazing. Questions so good. How do you start? You can only do one at a time. Now some people can do to you, but here's why we've talked about this before on here a ton Evans Years Y, you only have a set amount. Of Willpower Right now, like currently you can grow your willpower and so what this means that you for everything that you currently have in your day to day in your schedule, you only have a certain amount of willpower to make it through your current to do list. So with that said, if you're already tired at seven o'clock, you can't add more things to your to do list outside of your already getting tasks of life without somehow removing something. Or just focusing on one thing at a time and putting that towards the more front of your day. If possible, the the closer it is to like the morning or afternoon in my personal experience the sooner you're going to be able to stick to it and create a habit because what happens is as your willpower runs out throughout the day on simple things, right? Like a lot of our willpower actually goes to social media because you're just absorbing so many bits of information that you can only take in so much. Throughout the day. So it's kind of like okay. So if you WANNA start a new habit you you want to start reading, you may have to stop looking at social like for a little bit or cut cut your social back in like I said like it's kind of that retracing eat that frog like theory like do the hard thing I, because as your willpower and let's just call. It you know your energy dwindles throughout the day. You're not going to do the hard thing because the hard thing is hard. So it's GonNa, take more energy out of your day to do that. So one thing at a time start doing that what happens a lot of times when we build a healthy habit, it actually creates that willpower. So especially if if the habit that you're building is meditation. Actually a willpower grower. So I think it's five or ten minutes of meditation. A day will actually help your willpower throughout the day Aka Energy. So it will help your energy stores Sodas working out that will help your willpower. So then if you get working out down if you get meditation down, guess what you now have more room for and more energy for right like maybe you want to. Play Guitar. But you're like who fricking cares because I'm so tired I actually don't WanNa play that song and then the next morning you're like I wanNA play guitar, and then the night comes you know like I actually don't care so and that's the cycle. Isn't that the cycle you're like actually who cares if I'm with guitar player you know what? I want to be a professional wine drinker because my friends like that so. It's just easier hundred percent. So that's like whenever I try to add anything I'm like let's front-load. Let's figure it out. For me honestly if it's if it's after three thirty or four, not happening I need all of my easier things in the evening. So sometimes, like Adleman things that are a little bit mindless anything creative needs to be loaded anything mindless needs to be like afternoon because I'm just like I'm done after three thirty. Same here, I'm such a morning person in. La like. Even, if you're trying to get like working out routine, I like how you can structure your you built it in so much that it's just art of your daily brushing your teeth yes not a. Not a thing and what I also do if I'm ever attempted to skip my workout is be like, yes, you can absolutely skip but you have to not complain about feeling guilty and you have to not like you have to accept that you're not gonNa feel as energized and you're probably gonNA feel you know if I don't work out every day I can get really anxious and I can get a little bit blue and and those are not. I don't want that for myself like I want to for myself like it's it's it's like I don't WanNa show up that way for other people but I certainly don't want that for myself like I'm sick of choosing when I when I choose like to skip something I'm sick of choosing less for myself like I don't WanNa do that anymore I don't want actually consciously choose pain. For Myself. So I all shoes like a little bit of resistance I will choose a little bit of a challenge every day to not sit in the freaking lake pain annoyance of being irritated with myself, Lake. nope. Not Going to happen So and then there's also like having to give yourself grace right? If you don't feel good or you know you need a break like that's truly when I'm like, Nope, this is you're going to feel good about resting because you can't go and be the person you want to be without resting. So it's kind of like asking yourself. What do I need in this moment and giving yourself that and not settling for what you don't need. So if you know you need to rest, don't choose you know doing a hit workout. That's not actually what you need. That's like tuning out of what you need and giving yourself something. That's not going to give you a long term effects. It's GonNa make you either sicker more run down or tired like. So yeah tuning into what you need and not cheating yourself from what your body your mind to sing. So, good. Luckily, I don't ever have this issue 'cause all my habits are just perfect all the time. I was GONNA. Ask you what are you doing on the road right now for your workouts Oh Walked and. I got kind of out of it and they need to get back into it. Uber followed Melissa would she has like short little things? No honestly I like Youtube in Youtube anything you to five minute like therapy. By sub workout you know. I love that workout the workout. I Love I love it like I will find the BP workout right after this Yeah. Walking is Ben. So walking is actually like saved my life because you. You know with all the travel that we were doing. You can always go for a walk and it's the biggest reset and it's a great connector for your relationships as well like whether. That's you know your partner, God or your friends like give a call on a walk like it's so it's so life changing. So Art Evans, we did three questions and I'm so freaking proud of us and we were going back and forth with some ideas I know that you had texted me what what did you text me about? Oh I texted you about it. All came up I think because I had a guy. No appointment. And I always get really anxious about those and So I was thinking about question anxious. excited. So excited Going to Disney. Things. You always like everyone has similar things that they go through your nervous to ask. Ask Your like Oh actually everyone feels that way ups. I was Kinda thinking like questions. You know. Anonymous Question Yeah, we don't even have to say your name you just have to say. Anonymous and not asks anonymous asks. So we're going to see how we feel about answering any anonymous questions. Even the wool know who you are. I guess because you'll be asking them on Instagram, but people won't see him But with that said, we won't say your name if you don't want us to or we can. If you're just like I don't care but I, really WanNa know and then we'll see if Evans and I can get through it without just blushing the whole time or deciding that this was a terrible terrible idea. That could be as well. So. So anyway, we're going to try that and we're also going to try on the same vein of of this but just blitz mix it up. Let's see. Let's see what you got for us and see if we can answer them. So okay. You Guys Evans last last words of wisdom. Oh go get your email health checked out because it only takes two minutes to actually get it done and it's really important and I was reminded of that Oh that is so important actually need to go do another appointment. So thank you for that fun. So. Your enemy what The nurse said to me, would you rather have a whole life of not knowing or two minutes of discomfort? So you know like what's going on with your body right now? Yeah. Two minutes of discomfort. Who I? I are already like have some good advice for this time you go in this really helps you feel better in like distract yourself the whole time the appointments going on just think of something pop think of yourself on a on a ride like a America ride or Disney ride just yell we the whole time. Doctors say when you do that. You just tell what I'm doing. That's perfect. Thank you. Yeah does for. Next. I'll tell you my next appointment goes. All. Right. So thank you for tuning in listening to questionably awesome i. feel like we really left you with pearls today so It. So. Until next time we're so grateful for you we always love your stories and seeing who you are. So make sure you take us and let us know what sort of knowledge and wisdom that you gained or degree. I mean I don't know maybe we're giving out degrees on here without even knowing it. So let us know what you've graduated from and we would love to see your face. Evans. Lori. Thank you guys so much for spending this time with me on the earn your happy podcast. I am so glad that you stopped by. If you could take one second to share this episode with someone, you think would love it. That would be absolutely amazing and we would be forever grateful. Also please leave us a review if you feel. So moved by going to I tunes and leaving us an honest thought and honest comment, tell us what you think. Tell us what you want to hear more of. It would really help us out on our journey to helping thousands and thousands of people until then don't forget to earn your happy Thanksgiving guys.

Art Evans Ben Michelle partner leg pain A. Day Ross la founder Warri Eleanor Roosevelt Lifestyle Entrepreneur McDonalds Allesandro Kizer TA severe anxiety Jaylo
Jerry Lorenzo Says, 'I Know What Im Fighting For'

The Business of Fashion Podcast

47:50 min | 6 months ago

Jerry Lorenzo Says, 'I Know What Im Fighting For'

"Some of the world's most innovative beauty and fashion companies reach mobile users through attentive personalized text messaging solution trusted by over one thousand brands. Get powerful results from text messaging and over twenty five times. Our wi-with with attentive requested demo today at attentive mobile dot com. Our last collection was two years ago we're not putting out closed just for the sake of putting out close. We're putting off close. We feel like we have something to say we have solutions for what's missing in the marketplace. We feel like we're proposing what's needed people talk about fashion being mirror, but the idea of it being a bridge is really interesting as well. I mean, do you feel that in your work you talked about a platform but also responsibility that's not how good I am at what I do. It's why I do what I do. There's a bigger story to be told this not how well you fight it's what you're fighting for. High this Ahmed founder, and CEO of the business of fashion and welcome to the podcast. This week our editor at large Tim Blind sits down with Jerry Lorenzo the designer behind fear of God. Jerry shares his personal fashion journey and how actually being an outsider has helped him develop his own approach to design and working within the fashion system. Here's Jerry Lorenzo inside fashion. Welcome to go live today with talking to Gerry Lorenzo from fear of God. Compensation I've really been looking forward to because. There's so much about Jerry that intrigues me and the way his own story is refracted in his. His father being a pillar of. The story of baseball in the US, and then his own is on story with. Trump culture and the way it's will come together it. Now, he's a sort of he isn't ambassador for what he calls American luxury. And In a few days, he's launching his new collection. The seven is the seventh collection. because. He has stood outside the whole. Also socks fashioned system of seasons. Numbers is collections instantly this time when everybody is debasing the. Rationale of showing seasonally. Especially because fashioned is how ahead of itself on Spring and fall and all these other. Crazy pre. Resort and all these other crazy. Definitions. Jerry the seventh collection. What does that mean? Man It's. For us as a team obviously, there's tons of. Spiritual meaning behind the number seven. completeness wholeness. and you know as we talked a little bit off line about the the the secret necessity of the Times just so happens that we're in a position where we feel like our collection is a complete offering as well, and so for the first time, we're offering categories that we've we haven't offered today, which is tailoring and soothing made in Italy accessories and it's done annually in. So for us, it's a, it's a move from from an emerging brand to a foundational brand this move into perpetuity this move into Just as much as it's our latest collection I feel like it's our first collection. So. You've got this like theme of completeness but the. Beginning into perpetuity and being around forever, being able to withstand waves of You know hype culture that we were born into but not necessarily of. and being able to withstand that instill I don't want to say right our own destiny but. But you know, stay stay in control of our narrative in a way that continues to be honest and transparent. How? Influential is Collaboration with Alexander Sartorius Zambia. With this collection because obviously you working with the finest. In the world talion fashion has to offer so. That must've been incredible experienced would not you? Yeah, it was an incredible experience that you know just gave me the confidence. The my perspective in this space is valid. And you know what? Allesandro and I worked on was. Was, a collection that kept in mind visit. Anna customer and also kept a mind the fear back to. what we're doing. Seven collection is purely our point of view. and so The the shoulders generous as we want it the. The nuances of the foods and the Color Palette or not to say, that will be together was compromised, but we'll be together was was directed for a wider. Audience so to speak and so this is Kind of my an, I don't want to say. I guess unfiltered. Vision of tailoring and suiting. Buried. Maybe he was very impressed by volume. And and you know it's just. I have always referenced the late eighties and early nineties and the volumes of those pieces and and somehow Being able to speak sophistication and elegance and. Comfortability at the same time you know those are elements that we pour into a pair of sweat pants in a how does the sweatpants feel? Equally luxury as it does lived in in no and and and the shape, and then still aware proportion and. The touch and feel and and it's it's really pouring all of the the DNA of how we see fashion just into different categories and once I kind of. Look at it in that prism. I knew that it was something that I could. I could do. What is it about the eighties and nineties? Do say that you don't have a fashion education. and. You know the late eighties early nineties I think of that as a sort of height. Of the supermodel moment in fashion that was the height of. Fashion maximalism. So what when I, when I look at your clothes? maximalism isn't what strikes me? They're the volumes agenda, but you don't get excess that in. Thanks. So what is it about that time that particularly registered with you if if I'm honest I mean I was going through junior high and high school at that time but I think. As as people were the most Influence starring those youthful years of our lives you know and we're spiring to be You know the people that we see on the screen whether it's Denzel, Washington Michael Jackson. George Michael, or you know Tom Cruise Young, Brad Pitt. You know all these guys that were kind of looking up to and and an aspiring to be and and you're obviously looking at how they're dressed and I think there was something about the time period that. To me was the highest level of again. effortlessness and sophistication and I'm sure your take on that time period is so far from mine. You know. You, you being exposed to fashion shows and designers, and I'm I'm being exposed to whatever I see on TV. You know that was that was my prison whatever I would see on TV or whatever I see and movies, and magazines and And Those are the things that I still pull from today but I think. However however different visions would have been because my vision was obviously was different. What came out of fashion it at time was confidence and optimism and enjoyment of clothes, and you know we're in a period right now will. All as things have been challenged and we're in when a situation is so. Difficult and so clouded and. How have you managed to put together the seventh collection with every spiritual registered bet the number seven as in such a difficult time. I, I. I, like to think that our company is founded on. Principles that allow us to move. gracefully through the Times whether that's through a pandemic whether that's the social injustice We've always had an empathy and compassion for people We've always had A. a belief in diversity and we've always Operated in a way that we only put out collections when they're ready and as. As a word sustainability becomes a buzzword. The way that we put out. Is Is is a way that honors sustainability you. We only again put out collection. Our last collection was two years ago. And so we're not putting out closed just for the sake of putting our clothes or putting clothes when we feel like we number one have something to say number two that we have solutions for. What's missing in the marketplace? and. So we don't feel as if we're operating from a place of. a capitalistic spirit. We feel like we're proposing what's needed. You know regardless of what's happening. And I think because we've always been cognizant and. kind of aware of what's happening where we're able to kind of move I don't WanNA use the word gracefully, but we're able to move honestly, and truthfully you know whether that's US creating a intangibly. I mean I hate to see I, mean I think us us really being even being on collections. It was just me being ignorant to the fact that I needed to be on seasons to sell my collection a Barney's seven years ago you know I didn't know that I was just making what I felt was missing you know And then because I'm self taught. It, took me a year or two to get my second collection how you know and so There was an ignorance that also played into the way that we operate. You know ignorance to the system but I've always felt is is as long as our product is. Is the best that it could be with the resources that we've been given that our product would make room for us our product make room for us on the on the on the sales floor and I didn't I didn't I had more faith in in in the pieces that we were making. Than in the fickle market that'd be playing at as soon as I start to think about the market, what's happening and Trends that are happening I'd get lost and I. I can't play that game I have to just focus on. what I feel like. It is a God has given me to say. Well. You know that that saying that ignorance is bliss. which is I, mean. That was a great illustration of it right there. But presumably, you a guided by what people tell you and what people. Say about what it is that they're missing needing their lives Seven. What were you feeling from the fear of God customer. Because presumably seven was created over the last stretch of time when we've gone from. COVID epidemic like a like a the pandemic like a field that was then ceded by the black lives, matter movement, you've had these to. These two. This this kind of incredible symbiosis of wake thing in a way. So everybody. On good and bad. Yeah I mean in all honesty, our seventh collection was pretty much done even before. Before before Cova. We've been working on this for about two years and I think the perception that I have isn't necessarily about like customer. It's selfishly more. So about kind of what I'm looking for next and as my. Point, of view is Match rating or or or maturing and. as growing as you know, a father now and wanting to go to parent teacher meeting with my son and. Not Looking like my son in a way I'm dressed in you know wanting to have a a blazer on or or wanting to present myself in a more sophisticated way I'm assuming and I'm betting that by customers filling the same as wanting the same and you know whether it's A pair of loafers that you know don't make me feel like I'm fifty or sixty, but that's still make me feel like. My Age I'm assuming my customer. Kinda. Watch the same thing you know and so. constantly Kinda betting on myself. You know every collection and using myself as my own research and development. You know which is one of the reasons why we? You know. Adding ignorance to it but you know as as a shopper going, you know back back in the day going to Barney's I didn't matter what season it was. I just knew I wanted to coat you know or I felt like I needed a new jeans, and so I I didn't feel as if my customer was shopping that way. I just felt as if I provided him with the best possible solution him that he would buy it. No matter what time of year it was and so. Yes it's it's. It's. It's a scary place to be because I'm living in presumption. But the presumption is driven by conviction that comes from a a deeply rooted place. It's highly unlikely that you're looking for coat in the middle of summer, and that's with fashion had put everybody you a so I think the whole rationed rationalization. That was where you can go you from now on hopefully, you'll be able to go to Bonnie's when it's getting cold and you need a coat and you will actually see a coach instead of Iraq a bathing suits, which is where fashion gone. I'm I'm wondering that you said that you said you've been working on seven for two years as as illusion but how I look at the collection and I'm thinking. You've incorporated the Negro Leagues Sweat should you you've got grazed switch? That feels to me like. Timely recognition of. Black Culture. Maybe. It's a bit of black culture that people don't know about. I mean, I. I don't know very much about baseball but after I was looking at your at the pictures of the collection, I went and looked to read about the Negro Leagues and I've read. About. That incredible story that I imagine a lot of people don't know about. And incredible personalities and so and it just felt that that was a very timely. Insertion in seven that a sort of consciousness raising moments I'm are you saying that you'd actually will you'll already doing that all? We were there we were You know as we kind of talked a little bit off line. You know we were playing with all these graphics from like the late eighties and early nineties. You know again whether it was like a comic relief t shirt with billy crystal her you know Robin Williams underneath a blazer or Denzel with a Negro League. Sweatshirt underneath a blazer and we were using all these different graphics to just kind of find the vine of a hybrid, the collection and then in this Negro League graphic is one that that's that that that struck and stuck and as time went on I, found out that it was indeed the hundredth year anniversary of the League and It was just one of those godly timing things that happened and once I found that out we just really went deeper. We really went deeper. We you know we Played on on on a lot of the what I felt was like some of the most sophisticated artwork that felt very. Ivy League like Yale you know the beautiful just big. You Know Graze G and simple G G on the hat that. If you don't know what's Negro League at speaks to American history just. Purely on the placements in the and the application of it, you know the flocking and the soft away that the the the artwork was applied so Really, wanting to celebrate the Negro Leagues my grandfather Lorenzo manual pitched in the League's bye bye. Dad Jerry Manual managed in the big leagues for the Chicago. White Sox and the New York. Mets. And the reality is like fear of God is a. Is a product of the Negro Leagues are by brand a product. Of. Those men. Who arguably were the best in the world and not give a chance to play the greatest stage in the world? one of one of the facts about the Negro Leagues I love is as soon as the color barrier was broken. the next seven MVP's in major league baseball. We're all African American so it goes to show you how great they were. And I just think about the pain of being the best at something and not being able to compete the pain of being the best in the world and you know you're best in the world, but you're not given the platform and so now that I have this platform. Have to honor the past. I have to honor those that aren't recognized. And I have to be an example of kind of. Where we can go. And so you know. Not only standing on their shoulders. But at the same time you know trying to lift them up with. Whatever whatever platform this is that I have to do fashion that I I never thought I'd be doing but. I'm here. Will you talk about that Jackie Robinson being the kind of the hero and building a bridge back to the people? Who May Jackie Robinson possible and you know people talk about fashioning a mirror. But the idea of it being a bridge is really interesting as well. I mean. Do you feel that in your work you have? You actually have you talked about a platform but also responsibility. That that people listen to you. You know there's a lot of there's a lot of people who would listen to you ahead of. Many. Other voices who espousing their opinions. And where does it? What does it place you? Do you think how do you? How do you feel about that given that you say to yourself educated? A lot of designers don't think about you know the power voice. But. For me it's you know it's What separates me from for most designers. It's not how good I am what I do or it's why I do what I do I I I know the why I'm convicted of why I'm doing what I'm doing and that frees me up beyond. Beyond the beyond the product. You know. I. I know that there is something is a bigger story to be told. And I and I think you know you know I I I listened to Bishop TD jakes every morning, and he's one of the things he says it's not how well you fight it's what you're fighting for. And I know what? I'm fighting for. I'm clear on that clear as day. and. So I I'm I'm that allows me to operate in a space. with a different level of freedom. Because my How I judged in this space isn't necessarily determined by the space. Determined by why I'm doing what I'm doing and how I'm helping and providing. example for other people to do what it is a call to do. You know I've said it'd be like the last thing I wanna do is inspire the next designer I wanNA spires a young kid that doesn't have access to resources be the to be the greatest architect that he could be you know aspire inspire the next year to be the best athlete he could be the best doctor he could be. for me what I'm doing is necessarily about fashion and I realized that I'm I'm good enough at it that if given. The right resources that I can. Tell a story that can be impactful enough to to inspire. People. And that's and that's what we're trying to do. So you'll fighting for the freedom for people to be anything they want to be. I'm fighting for their freedom for people to be what they wanna be even at our clothing. You, know I'm fighting for our customer to be able to speak luxury. And sophistication and still wear a proportion in a shape that is for them. And in a way trying to free my customer A. Salt. So many times in order to say luxury you step outside of a proportion or shape that's really fit for you. And you put on maybe a suit that's maybe. You know you're obviously dressed up or you're obviously wearing designer how can you whether designer or speak elegance and still feel like you're wearing a hoodie and sweatpants and still be the person that you are and so. I'm fighting for that freedom as well. So you'll challenges reconciling the Hoodie and sweatpants with this kind of slightly elitist notion of sophistication than you talk about sophistication but you think sophistication can exist in a Hoodie as much as it can exist in A. Immaculately tailored kind of Italians. Thousand percent and that's why we've been you know. Proposing are. What we're doing as American luxury. I think I think the perfect. Shape and perfect trading hoodie can stand out in the same way that a perfect Taylor blizzard can. You know if if if the proportions, right. You know and it's these contemplated considered shapes that we stress over that are not just oversize. You know every element you know from volume of the carrying and volume of his sleeve and You know where it falls on your waist and you know how against the fabric is to maintain its shape and You know. Stump, people chocolate up is just a Hoodie and that's okay. But we we understand that you know. We understand that we're providing the solution for the lifestyle that. Today is the modern man that is a California lifestyle that. Requires you to move in and out of different circumstances and and different different situations throughout the day whether you have a lunch meeting or you want to go to the gym or you want to, you know come back to the office, how you? How are you elegant and? In, every. In every situation and we everything there's a solution for that. When you say California, how important has as the fact that you're based in Los? Angeles being because. You know when I think about Los Angeles designers to people come to mind some. And that's Regan Rick and RECON ones. And both of them in their own ways defined the notion of the outsider in fashion. You know at an entirely individual aesthetic. which evolves outside whatever else is happening in the world in the world of fashion. Do. Feel the same way about what you do then that that actually La has offered you this freedom to to do collections seven. Instead of this is my full collection. This is you know you can evolve at your own speed with your own ethos you're not. I haven't thought of it that way and that's I've always argued like. Hey La A. is in. Slower than New York, it's just a different pace. We're still getting to the same place we're just moving differently. But if you look at the pace and in that sense then yes, that's also informed it. Even more. So it's one of one of the biggest cities in a world that's full of people with. Different jobs aren't necessarily nine to fives. You know and and and the lifestyle of L. A. requires a different a different wardrobe. In know it's got it's gotta be a little bit more. You know it's got to have a little bit more freedom in it. You've got to be able to do you know some different things? You know and so it's It's the pace. As you mentioned, it's also the lifestyle that have an really informed our point of view and it's this. You know It's the city that you try super hard to look like you're not try. And US just like constantly Kinda chasing that is You know one of the things again, that's an informed our point of view I wouldn't say it's pace that Dan? Talking about I would say it's otherness you know it's outside it's a sort of real outside status in fashion. You know I mentioned to you before we went live but. I was looking I was looking at seven and I was thinking when Magilla went to when Majella went to a mess and Offered this version of luxurious ease that was kind of controversial because it was so. stripped. Back. And now it is so utterly desirable. However many decades later. That's sort of timeless outside Ennis. And a the the volume of what you offer you this a Hoodie and there's a there's a track Pan, but there are these coats said adjust. Clutch Coats, wrap code. So this just a sense of something that's. Very divorced from whatever else other people might be thinking about in fashion but was based in a different kind of consideration you know I think that's kind of that's what strong about fear of God it just doesn't feel like. Of the stuff. Thank you. Thank you. I. Mean I think it's You know and. In order to influence something, you can't be so wrapped up in it. You know you have to be. You have to have this otherness. You have to be outside of it to bring something to the table to a of fresh point of view you have to kind of stand outside of of what's happening and I think. You a lot of brands are starting to borrow look so much like each other because they're consuming everything in there and their whether they know it or not there they're downloading each other's ideas constantly and I think. One of the things for me that's been important practices just tapping out. You know it's not really. Not really unders not really being too concerned about what's happening right now what we're creating I feel like. came out. Five or ten years ago could have come out Barbara ten years from now and. Relative was thirty years ago you know instill yes still relevant. Yeah. Yeah and and we're as we enter this, you know this new space perpetuity, we want the garments to to speak the same. You know these enduring these time enduring shapes and and and ideas that. will stand the test of time and I think. That's kind of what our focus is on. It's not necessarily. Focusing on trend. What's happening right now it's how we laying the foundations of through our product that enable us to be here For a long time to come. When you think about American luxury have you looked to explore that idea through? In. The through history through the of American fashion have you looked at people like you know Zora animal nominee, rail, Claire mccardell just people who had the same kind of. Could he? Probably should I probably looked at it and didn't realize I was. I mean, I think I I always like a Ralph hours. Look a Ralph I mean You know my wife and I watched a documentary and she. You know just couldn't believe how much of the way he saw the world is in the way the world you know even from the from the way that. You know all of my references come from movies I watched as a kid you know and and and the And where my imagination would go from those movies you know and and recreating those emotions and you have to tell me what? You have to tell me what movies I mean they could I mean any anything late eighties early nineties from. Breakfast club to license to drive I mean it could be really bad movies. I think Pelican brief is like a great like I love the I love the palate in Pelican brief with Julia Roberts, Indi- l like the suiting and like you know just Any anything around that time is you know I drive my wife crazy I just watch movies in his paws all day in screen shots and all I love that Rod neck, you know rocky for A. Press conference in his like this. Milan's Donegal like blazer like, yes. That's what I'm looking for. You know so. I'm always looking back at at those films that I was kind of spiring to as a kid but I was little. I'm still recovering from when you told me when you work with L. Sandra such that twins was one of your big movies with unsure. Any. I had to put that one in the back of my mind for a little while. But I get it. I get. I get that. I get that but also it's interesting how instinctive maybe just instinctive DNA is always it is instinctive of course, but there is a DNA that runs through American luxury to what you're doing and I'm kind of glad in a way that you not kind of sitting looking at books and thinking Oh. Yes. This is like a coddle moments. Is. Think. That's what I think. That's what it allows me to. To have what I think is on his point of view. You know could happen. So look like something else in it is what it is. You know we're all kind of. Exposed to some of the same things but. I. I try to continue to be inspired From an authentic place of. In speaking back to the Negro Leagues, you know not only if my grandfather playing the Negro Leagues, but you know growing up in in my house, my mom had so much Negro League are and artifacts in number. And it was just part of my childhood you know as a part of who I am and I can. I can speak to that and celebrate that and In a way that. was, the world is doing it right now or not it? It comes from such a such more of a deeper place for me. But I know that. That those around me that know me best are proud of. Of what I'm proposing an proud of what I'm doing with this with this platform that I've been given. Do you feel now more than ever that. It's time for fashion to have a political spine. The It's interesting that that. You quite bishop td Jakes and and he did say that the greatest gift you can give someone is exposure. And The notion of having the platform where you can. You know fashion doesn't engage with politics. In Real. Sometimes. It does but not not always doesn't engage with politics in the really kind of. Gut Way. But do you feel now? In this election year that you. Need to. Comma Harris is just being picked as a VP. So excited about that. I mean she's She went to a graduated from historically black. College University in Howard I graduated from Florida and then which is a black college. and. I'm just so happy to see the black woman. You know throughout humanity you know has always you know. Always been overlooked. and. I think it's such a powerful time now with her and this and this. and. His role that really speaks to the change that that's necessary within society that we can begin to look at each other as equals and begin to. Look at each other respect the. respect our gifts despite. If our complexion despite our background, you know we we've all been given God giving gifts and I think I think now. As important as it may seem, it's always been this important. You know the the noise is just a lot louder but the. The cry for equalities has always been there. You know and I don't I don't know if fashions responsibility is I. Know when my responsibility is you know I I don't I don't have the. Bandwidth to. To to consider. Fashion in that way I know what they're calling on my life is and I know but I'm here to do and that's that's what I'm focused on. You know I think it's hard for. Fashion Brands and companies that have always practiced Whether it's diversity or inclusion to now speak on that if that hasn't been what they're about and I feel like. I feel like it's a hard thing. I you know it's something that you believe in something that That is a principal in your. I think that becomes something that you can build on. but it's not something that can be built on based on A. A PR strategy and if it's if it's not what you believe it now, exactly. And it. Just you know those those type of things need to be practiced internally before they're spoken about extra. You know and so. I mean we're in a moment where Where with facing. A dark time. The uncertainty that's confronting as on every level socially economically medically a politically is is. So huge that I'm really. I'm curious to see on. Well I'm. Curious to see how fashion adjusts to this because fashion. Speak some mmediately to so many people. and. What what does fashion need to be? Saying doing right now what do you think? Again. Tim I. I kinda know what I need to stay. And To celebrate. Celebrate. Celebrate the marginalized celebrate the overlooked. You know I I need to fight to to. To have an opinion at the highest level so that the kids coming up behind me feel like they're. Valid. Enough to do the same thing. I think. Some kids just don't have the example of someone that looks like them in certain positions and without that visual example sometimes if feels impossible. You know. Barack Obama became president. You. Know I didn't my mom and dad always say, Hey, you can be anything you want a yeah but I can't be president. I could be anything I want, but I can't be that you know, and then he becomes president like breaks these mental barriers in your head of what's possible and so I'm just trying to like. Break mental barriers and the minds of of our following of what's possible, what they can do with their lives, what they can do with. With their God given gifts. Fashion has happened to be the platform that I'm that I'm using to do that You Know My dad was able to do that before me. becoming a manager in Major League Baseball wasn't long before him where it was thought that you know blacks could play at a high level but didn't have the mental intelligence to manage coach and strategize So he was an example of being able to do that. And so Even. Though what I'm doing is not in sports in baseball, it's it's it standing on the shoulders of The people before that have. You know broken the barriers of of of of what's possible and what people are capable of doing. So would would you say getting back to the point I was making before about the outsider sightedness? You know not just being the the designer in La but. Would you say that you feel yourself you see yourself as the voice of the outsider in a way in fashion. I don't know if I'm the voice of the outsider but I do feel like an outsider in the sense that Comfortable during fashion week, you know. I I love to go. You know my my friends shows or you know and and you know whether it's Virgil or Hereon or whoever? That's a showing But I just never feel like food and so. and. I've gotten to a place where I'm okay with that. And I don't need to fit. Within fashion to be. validated. You know this. Kinda. and. So I know that I'm outside but I feel like my strength is that I'm outside my strength is I see differently and to go back to td. JAKES. The reason that you know you could do something that you see a differently. And I feel power that I can do this because I know that I see it in a way that only I see it. And that gives me the conviction. To continue to to keep doing. To keep doing this so you've you've validate yourself in a way you think that. When you talk about what validates you you feel that you validate yourself. By kind of honoring your own by. By bringing your own convictions until like physical. Life for exactly. Yeah. Yeah I'm I'm fear of God calling calling your your brand fear of God always intrigued me because. I. At this point, I'd be so happy if you renamed the wrath of God and just. Went for it like because because righteous anger feels to me. Like the response that just about every sane individual needs to feel right now. So I wonder how often mystic I mean it. It is rather got it is that gangster and that's why I love the name. And when when I landed on because you know one hand, it's A. If, you don't know God there's fear of him if you're. In relationship with him, there's a reverence or respect. It's a different type of fear of God. and. So I like that Rath. That gangster nick about it that that demands a level of of reverence and demands a level of respect and I think, uh, yeah, we are in a time where almost spills like we are fueling the Rach you know chilling the wrath of Of how we talked about how this country was founded you know to we're where we're stealing the backlash that and the wrath of that and you know you know Jesus went in and turn over tables he got upset in how? It's okay. You know and and and and and we've got to. We've got to listen to. We you know everyone was looking for twenty twenty. I'll. It's GonNa be the Year of Perfect Vision Twenty twenty vision and I feel like these. We've been hit with Some very heavy things that opened our eyes on. And we it's our responsibility now to to to really take a pause and like. You know. Have A NEW PERSPECTIVE Have a new perspective. And do you have an idea of what that would be? Yeah I mean I I again I think it's the same thing that we touched on before from inclusivity to empathy to compassion for others a complete. A fashion world that's based on solution and based on inspiration. You know I mean. I, you know. That's based on inspiring people are providing. Solutions for people. Not. Necessarily based on commerce and trend but. AM on providing whether it's a beautiful piece of art that just makes someone feels bill good or. A coat that they needed. Chino knows to me are the responsibilities of you know. the people that sit in similar positions That that I am I'm eternally hoping some kind of revolution. You know if Jesus walked into an envelope, the evangelist church right now, he'd be doing a lot more than turning the tables I. Think so. I feel like I feel like the church is is is getting exposed. You know I feel like the church is getting exposed as a part of this you know and we'll we'll. We'll see what churches fill back up after COGAN churches don't and use. The same the same. The same faith is based on what could faith was supposed to be about not our interpretation of what? We. We thought it was about our interpretation using that for our own benefit but when I was. Heading towards as I hope. A new humanity I feel that that. How We need a new relationship with nature. So that's a new humanity right there. I just feel I don't know what I feel. I feel I don't feel optimistic I just feel a little bit guarded early. Optimistic. Do you act yeah I feel good man. I feel super optimistic. I. Just spill like all this had to happen in order for us to get to a better place. Yeah, I know we all we we all we all agree with. With where we're going as heavy as it is. You know change always is is an easy you know but I think this had to happen in order for us to have the twenty twenty vision that we wanted. You know we'll get out twenty, twenty vision and twenty twenty one hopefully so. And we have seven to look forward to as well. So. Yeah I'm excited about that. Thank you, Jimmy. Bank you man To To speak with you glad that you know got a chance to meet you a last year and develop a relationship with you always. Looked up to you from afar and so I just thank you for taking the time. It means a lot to me I. appreciate it. We'll thank you. It's been a wonderful talking to you see very soon. If you've enjoyed this episode don't forget to subscribe give us a rating and you might be interested in joining the business of fashions. Global Membership Community Peo-. Professional are members receive exclusive deep dive analysis regular email briefings as well as unlimited access to our archive of over ten thousand articles our new IPHONE APP learning materials from off education.

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My Single Favorite Tool to Find Analyze & Market for Real Estate Deals with Burton Alicando

Before the Millions

1:01:27 hr | 1 year ago

My Single Favorite Tool to Find Analyze & Market for Real Estate Deals with Burton Alicando

"This is Doray. I'll Elliott drill listening to the before the millions podcast episode one forty. Are you ready to be the master architect architect of your life. Are you ready to design your business and invest in needs. That create the lifestyle. You've always dreamt to. Are you ready to learn from entrepreneurs and millionaires tares who have achieved a certain level of success. Hey this is Derek Location Independent Entrepreneur. And you're listening to the before the millions podcasts. I am Gina Lofton. I'm an investor and you're listening to the before the millions podcast. Hey there my name is. Heather Haven would marketing coach and global entrepreneur and you are listening to before the millions. Hey this is mark with the host of the seven minute momentum podcast global entrepreneur and all round Geek and you listen to the befall the millions podcasts MC lobster the cash linenger and you're listening to four the million spot cost you're listening to the before the millions podcast a whether you're looking to invest for cash flow all built an online business that allows you to be location independent. You come to the right place Mr Hollywood himself so presents the before the million spot can now your host Diriye. DTM tried I welcome to a new installment of the before the millions podcast guys. Do I have an episode for you last episode. I mentioned that this episode I would be sharing the exact source tool resource software. That I use in my business to get all of my deals to analyze all of my deals to market to all of my deals and to take down all of my deals. Now let me first say it wasn't listen always like this. There was a point in time I would drive for dollars to find us. There was a point in time where I would need a realtor assistance to find us. There was a point in time where I would have to drive to the county's office how to have them. Give me a CD ROM drive a particular type of list to find deals and afterwards Ktar with find those deals. There was also point in time where I would have to then use that same realtor to run comps for me because I live in a nondisclosure state me that it's not public record. What the sales price of other homes in the area that I'm looking to buy property in has sold for so it makes it very hard to know what my property could potentially sell for? Those appointed time wear hats. He was a real because they had quote unquote special access to is something called the MLS and they could run comes for me. There was a point in time where the first understanding I would get about what it really Lee Cost Rehab repair. A property came from a contractor. Who was blatantly? Trying to overcharge me there was a point in time where I had had to open a tab after tab to use tool after tool whether I'm sending out postcards mailers there's texting ring this voicemail sending people to a website. There was a point in time where I was checking six to ten different websites. It's like I camps and Redfin Zillow and so many others to see if I can. I can just hone in as much as possible on what I believe. The compatibles should be tab after TAB. There's a different software that I would use for each of those tasks and many others. There was the time that all of this took place and and was hectic. It was chaotic and there was not beneficial to my real estate growth. Today I use a total of two softwares and require none of the requirements that I just gave to you guys so not having to the county. Courthouse no realtors I have access to the MLS Melles. My estimated repair costs are always on point with all the ways that market to my sellers I can market to all of them using one to the two softwares today show we are interviewing the senior product specialist for one of the softwares that I use his name is Burton Allesandro and he works for Stream now be sure to tune into the end of the episode so that I can tell you exactly where to go to get your Special Ashley Deal on screen and we're going to get into a whole lot of amazing information guys even if you guys don't use don't want US real estate software your business don't need to use visit our passive investors. You will take away a ton from this episode. Just learning a little bit more how this industry works. WHO's pulling all the strings where your time can be better spent where your money can be better? Spent how to actually generate leads. Had A vet. These properties had calculate oculus Rehab costs of the marketing needed. There's going to be so much info in here whether or not use a software tool so I guarantee you stick around this of this episode but but also for those of you who are struggling to find leads really solid lease enclosed on these leads. Or you're just tired of all of the things that you're using that are inaccurate. This episode is for you. Because you'RE GONNA learn the mistakes that investors make when pulling list choosing softwares where the real estate business. You're going to learn the all time consuming way of getting your hands on data needed to make offers to get deals done. You're going to learn about the biggest misconception that you need a realtor for mls access and MLS level level data if you live in a nondisclosure state like me. We're going to discuss ways around the county hiding the sold prices of homes and how you can have access to them right at your fingertips right now. Today we'll discuss a newbies way to approach repair costs and actually be accurate with reports to back up your findings all at the click of a button guys last but definitely not least. We'll discuss how not only can you find an I analyse deals with this tool but you can also market to your lead to swell giving you the ability to automate much of what you're doing your business giving you the freedom freedom to no longer drive to the county's office or have ten or more tabs open on your computer screen so as I said it's jampacked and I cannot wait to get into it really appreciate Bernstein for coming on. And we'll just dive in deep until the software but more importantly Burton and I are getting ready. Eighty to create an entire module with at least three lessons on prop stream inside of my course that's coming out. This month called the motivated seller seller method. So if you think that the content hair something burn himself said that he's going to dive into four modules with his onscreen recording and step by step tutorials Orioles for every feature of the software is going to be mind blowing for everyone who gets the course so I cannot wait to put his module and lessons inside of the motivator seller method. Course coming out this to raise of the week pulling different lists and using real estate software such as the ones featured in this podcast episode. It's not only for finding sellers analyzing deals in marketing to those sellers but these are also true on the other end because you can because of the level of data that you're getting with these softwares you can also find other investors the type of investors who buy properties police for all cash. But this indicates to you is that these are possibly investors that are in the wholesaling were fixing flipping business. So or if you're an investor in the wholesaling or fixing him flipping business. It would be behoove you to pull a list like this. Find all the cash purchases basis in your area and then start marketing to the people or the addresses that you find the people who purchased houses for cash. This is how you start building your investor list's and Vesta list filled with people who you already know by the type of property that you're going after an an investor list filled with people who already know invest in your area so we can these softwares pulling list it's not always about finding a seller analyzing that deal and then marketing to sellers but also once you get that property under contract who's GonNa going to be that end buyer if not you. It's going to be one of these cash buyers so that's your tip of the week. Hope you enjoyed it. Let's get into the show and now your feature presentation as most people would say millennial so a group. I was born in the eighties and so a group in the nineties. didn't hit adult that till the early two thousands but For out that timeframe I mean our generation was exposed. A lot of technology Video Games computers and whatnot. So just a little background on me I. I grew up with that stuff rather than shying from it I absorbed it. You know I I had. The parents are saying things like a beyond the computer would never amount to anything. Ain't playing video games would never amount to anything and here we are today. We should never listen to that advice. 'CAUSE playing a video game as a professional makes millions of dollars but besides that factor Yeah Ed Technology was always my thing and so As I got older and started working retail and doing sales and doing a banking mortgages is as personal banker I finally came across a craigslist ad. I was like we're looking for a tech support agent to help With our real estate application now. Here's the thing. I've always been keen on real estate Something about real estate is always interests me. Just the idea of getting home and rehabbing it. I mean I grew up again watching. TV So using these infomercials on shows of people actually you know flipping properties and making a great living out of it. That intrigued me so when I saw this opportunity at prop shame in in two thousand thirteen I decided to go ahead and take a shot at it and so They accepted me and I literally started with prop shame helping people install the application so that was the first year or two there and then as I started talking to people that were using our product in the earlier again properties in around since two thousand and five so they've been around for about fifteen years. I've just joined the team. I would say seven years ago. Eight years now what I had the luxury of doing is talking to people so as I would jump on. Someone's computer computer and help them install the product would ask silly questions like what what is it that you do. And why is it that you're investing in property. And here's the funny part okay and this is the thing that really kind. I'd like open my eyes a little bit right so I'm not a educational. I'm not a very educated guy. I don't I'm not a bookworm or anything and takes a long time for me to get something but something that caught. My eye was that as I was helping people. Install this application. They would tell me their life story. Ama- lawyer are I'm a retired COP. Rama a doctor or surgeon. And this and that and it kind of dawned on me I was like okay. Well you guys are professionals. You guys are making bank always wanting to be a doctor or an engineer. What not I would realize that they would use prop stream and someone finally told me? It's like yeah you know what our retirement is going to cover me for the next fifteen years and so this is a win it kind kinda dawn upon me. It was like Whoa okay. So here are people that have joined the career world and nothing wrong with that right. They spend years Learning and educating themselves to get into into this career at this Great Career Ping six figures but at the end of it all They ended up wanting to flip more properties or finding a retirement home or cash flow property eighty because that again social security or that retirement fund depletes. And if there's nothing in there putting it back then that's for the trouble hit. So I learned right away. I was like you know what I'm not good with books. I'm not good at being a doctor. I don't ever see myself being a scientist. So let me just kind of learn real estate so for the last four years I actually started taking taking real estate courses and just started. Diving into real estate strategies creative seller financing Burr models lease option subject to wholesaling fixing flipping flipping So I just kind of dove into that and now because of the fact that I've educated myself with all these strategies of what lenders and brokers or redoing agents or doing fixing flippers. I was able to kind of bring that information to the chain that the leaders of our company and we've actually have dramatic changes ages. So if you look at any of her old reviews from way back when I mean they're they're not great. I'm going to be honest with you. But in the last few years we've imploded with greater reviews only because we we finally started listening to our investors so yeah I started with property in two thousand thirteen tech support now of kind of molded myself to become the product specialists where I pretty much train travel throughout the US Talk to real estate investors lenders brokers real estate educators and educate them. I'm on how we've collected. How how we went from collecting data to being able to allow a user to manipulate that data or analyze properties? Afridi's without having to go to as you mentioned earlier multiple websites ten years ago before we even existed An average investor would have maybe six or seven websites right running title search Checking County records mortgage information any liens or involuntary Liens Public records and then have to call an agent as well to see if the property it was listed on or off market or any status that it was on recently. We're doing all that. Were now taking all of that information and were just kind of putting it on our platform. So that's a little bit about what we do and kind of were fit in with prop stream here as you guys hear me today to educate people on how you want to effectively approach proctors props remain how we've gone about doing our business. What we do with that data? I love it and it's behoove you to climb up the way to Commun- up. I love that so much He saw a need. And you feel the Batman. That's beautiful. I must say that I am loving proposition. We'll get some pros. We'll get to some cons and maybe you can convince Nielsen unconscious that may be tournaments What you guys have in the works and you guys are not only on my Recommended resource but also right after this Birdman I discussed. And we're actually going to create a lesson inside of our modules. Coming out in the motivates element later this month. So that's that's GonNa be a whole lot of fun in Britain's going to actually walk us through the posturing software and go over a few things are as how to find information confirmation of some of the features at has you're getting that course than you'll definitely Be Privy to that look out for that. I switched from a a competitor And you know some people they they may not even know that there are softwares that are capable of what you guys your competitors editors going. I think that there are lots of people who are still using websites like known the most popular one is listless right getting bureau pulling their leads from a website this which is nothing wrong. Nothing wrong with that whatsoever. KINDA WANNA hear pulling this from list source in having a stagnant lists Rather than clear lists from Prague strain in having those updates come in every so often a you being able to have access to a lot. More information Just kind of walk me through what. UCS Manager Franz even the price point right. Like how much does it cost. Pool is from how Che's the option software as a one time monthly payment rights to what you say are the main differences between the sources offer for like proctoring. That's a great question and actually I get quite a bit. What is the difference between you and the source? We'll first off what people fail to realize is that as has it. Aggregate data of there are only so many national providers out there and county level providers and both US endless. ORS Do business with both of them right. Were all of them. So the the thing that people kind of don't realize that they can only get data from X. amount of vendors and we and them we you purchased that data from pretty much every vendor nationwide this also in at least for our and I'm not too sure what the source book we've also worked out a very strong relationship with the seven seven hundred plus. MLS boards nationwide so that way the idea was rather than having to get a real estate license or having a call a real estate agent you can pull Mos plus data from our system to see what's on market seat. There's been any price adjustments see if any properties have been on the market for X. amount of time and photos as well that the important in part with the MLS data as well was for nondisclosure states and frequency so the thing about having mls data is that again. I don't know floors has it or not. So if they don't this is just just one of those perks that we have but having less data was important to us especially for investors that are in the fourteen nondisclosure states if I can just describe the the key differences between between the two platforms its presentation. That's really what it boils down to. So I I use less source on. So there's nothing wrong. I love him. But the an investor investor approaching this Fort Louis source and correct wrong is at our Washington. Listen to this but you go on their website. You use their filters you search county area you apply the filters first and then it tells you how many results are within that filter that you just apply now. You don't get to see those results right. You have to then purchase the lists. And then you're getting an you're given an excel sheet so I think that right. There is one of the key differences between us and them is that you pay her list from them and then so you gotta take their word on what you just is built right with our platform. There's a monthly subscription with that monthly subscription allows you to do is do unlimited amount of searches nationwide but you do get ten thousand downloads. Every removed for the one hundred dollars subscription that we have it's ninety nine dollars a month but For the ninety nine dollars a month our our price value on our website you'll get ten thousand exports and there's a difference difference between searching and exporting so in our platform you can actually build the lists and let's say you get a hundred tax liens that are off market you can go through the one hundred tax lien records that that you just built and run com on it do rehab calculator on it. Look at the owners information and that doesn't count against you. The idea with our platform was for a investor to build the lists and then go into the lists that they just built and qualify the one hundred or however many results that they have have and then saved from that so you may be provided one hundred results from us just like listeners may give you a hundred results but the difference is that with listeners. You buy their listen walk away with us. We give you the one hundred results you can then bring cops on them analyze them and then at the end of the day is side. You know what I only want the first fifty of the one hundred and those first fifty see that you save is what counts against your ten thousand so at the end of the day. It's yeah we have pretty much the same comprehensive filters as most and I think probably we have more of filters there's and others but we allow you to build your list then go view your results and export from that rather than just kind of build a list and asked to take prop shrooms word on it That was the complete differences presentation. Here you get with our system you'll be able to see the records analyzing with others not so much other. Ah Limited amount of details lack of listings from other categories or again. You don't even get to do anything. You just have to purchase in walkaway now. Why do then? I love that the explanation that literally gives listeners. Ninety of how powerful upstream is again. It's one of those things where you don't have to export a single thing if you don't onto right correct the data that you can a lot of the all of the data is in the off. Where all of the data in the system you have access to all unlimited amount For whatever your needs are saws working with this Woman Ron or coaching call and she told me that she used the software that her dad used to import lists. I was like okay. He's a rotor using software that he is not school and then she told me that she wants a crap. craigslist to find. A guy would get trace. Doubtless far MHM garnered using That's okay you're in a craigslist to skip tracing. I don't know if that's okay but keep telling me like you're you know you're your flight. And then she went to pull scripts. Hush went to google to pull some realtor scripts and she changed out some of the words for Scripts to unlike show that. She's an invest. The Story Kim going Mike that I picked her myself enough Try to put all these different things together. Because I heard it on the podcast ridden in a book. I heard a cooperative here. In gram a whole banks try to automatically create In that's what I saw her doing. I know like your eyes lit up when I kind of walk. You do that because you could see so many different things. She's doing long right because there's just so many points of like errors and she was wondering why she wasn't getting any feedback. She wasn't able to close any deal she wasn't able to get on anybody on the phone. And this way I mean we can't point out one thing or two. I mean every single part of that system there was something appoint outs were. Hey I mean this this could be. This could beat him. You have so many variables I mean. You don't really know what to fix first so one of the reasons I really really like prostrate is because you take all of that again. It's one thing to work her system until she figures it out. But it's another thing Tori have the software it has already figured out for you and all you have to do is just steps absolutely i. That's actually a very vivid layout of why we did what we did And and again I go back to you know we we go back ten years ago. We go back in the nineties when technology was even around and everybody was pushing paper her no such thing as an email What she was doing is exactly what we were doing Ten fifteen years ago right again guys that are seasoned investors listening to this again. We remember the good old days driving in the county and getting records from the county and then taking those records home either they were freer we how to use the copier that was in that library. The county's office so we would pay for the records and then we would take them home so again. This is not a not including the traffic time and the gas and the personal time to get these records. Then take them home and we then have to separate the manual yourselves. Where would isolate the single families versus the the single the multifamily properties of condominiums and and then? Maybe we pulled more than one list. Right we got a pre foreclosure list. We gotTA bankruptcy. We gotta lean list so we got all these burn. That's not even that's not even the good old days. I mean up up until last year in one in my county had one of my clients. Go into still a They put it on a CD law. lascaux still put it on. CD-ROM we have to go and we have asked to pick it up They just switched over twenty nineteen to have it all online but even all online like I'm a six tabs right. I'm going to the county clerk's office tax I must I mean even though we haven't digitalized it still notes not now it's not driving anywhere everywhere anymore. It's having six tabs open again. You guys do. We are so low and that was the thing we wanted to pretty much alleviate the time spent and injuries and energy spent collecting the lead. Read where we're getting the data raw just like you would go get it at the county what were doing is we're becoming your assistant so rather than you having a say okay. I want to look for property. That's in the pile of pre foreclosures and in the pile of the liens and then have to manually do that. We do that too. Buttons foreclosure with an active of lean and boom. So that that was the idea was. Hey look you have a lot on your plate already. You have to negotiate you have to get contracts sign you have to market the property at the run cops apps get a bids you gotta go get a buyer we get that right that in itself it takes a lot of time and again. That's where most of your time and energy should be spent not having to go to the county to get records that you then have to manually go through. That's what we're doing but as you said to ray the benefit though is that we have done this for fifteen years and we know pretty much what investors are looking for and again this is. Why are big records go far and deep especially with the amount of lists that we you have to offer not just one or two categories but pretty much any category and we have the filters for you to create your own lists? I mean you don't have to go through pre foreclosures foreclosures or tax liens. If you're looking for a property that was built in a certain year are filters can cover without chore you as well so I think that right. There was again a very very very important picture that you presented to our audiences in the listeners. And not right. There is what we did was. We don't want you to spend twenty a day or two having to source leads leads and then having to spend the energy marketing to the leads. Let us find the leads for you so you can spend most of the time you know. Skip tracing them getting their contact information which we have up as well as marketing direct postcards ring voicemails or emails which we also have four. You guys we're good into them when I love it I love it so Burton. mm-hmm is Linda cat out of the bad guys. This is not where property men's like earn. Just say like there's so much more of that it does not only to help you find your lead and and really just worked with the League. You WanNa Work Week. But then there's a second layer on top to where you can actually mark right and we're going to talk about that next but going back ultra-liberal not think that it gets really you start to have a lot of fun because I always tell my listeners. That it's all about finding what is truly motivated. So there's so many ways to think about the types of motivated sellers in how they can be motivated. So what you're referring to visit list when you talk about pre foreclosures there's talking about lanes somebody know in a general sense in pre foreclosure and they have to liens against the property there motivate right so if Burton Or if you using puncturing can build to forty list where your field chain all the people who are Against their own. You had food meal list and the list has a high probability of you. Finding what is calling motivates. Somebody who need your help may need so again this. This is something that I couldn't find with my last Into software that I was using forge closer list but there was no And you guys have loses. It allows beautiful before we even get to marketing to these lists. We've created the people cultureless right. We've gotten a super zuber targeted list. We've done it can run these day right you can you. Can you can play with it in our number of bedrooms bathrooms you. Can you can do any you know. Can I add to that The the way that you want to kind of think about what we're doing is for the first time ever an investor can pretty much come up with their own lead again. I I've I've talked to lenders. And brokers and fixing flippers and wholesalers and practically anybody that needs real estate data across the nation. And I get this question a lot Burton what's the best lead from UNISEARCH. And I can never answer that question because I come to find out that no to investors have the same strategy. I'll give you a perfect example right if fear of fixing flipper. Oh wholesaler wholesaler. For example you need a distressed property with equity no equity. There's no Simon fee for you to make a profit right now if you know. Create eight of seller financing subject. twos lease options will different story. You can look for distrust property with or without equity rights the more you know in this investing world the the better the leads can become for you. And there's this one old saying that all of us have heard before you know one man or woman. Trash is another man or women's treasurer. This is the system that is a for that exact statement because again. We caretake to anybody whether you're an agent looking off market properties or a buyer to list or property. I just thought maybe you're a wholesale looking for distress and equity or a person doing lease options looking for no equity right so the for the first time ever you you can find a lead and what I've come out to discover what elite is is a predicament there. Some people were under the impression that elite is a category like I I need to find pre foreclosures because new or tax lien. So what I try to educate people as like think outside the box a elite is really Lee a predicament. As a problem that a homeowner is facing and some predicaments are more obvious than others like a bankruptcy lean a pre foreclosure a divorce which we half but some other predicaments could be out there. Like I've seen someone just search for properties built between nineteen fifty and nineteen sixty with no records attached to it right so wasn't in pre foreclosure was it didn't have a tax in didn't have it's just. This is a property that seventy years old that's predicament. So the investor or that was doing that was looking for an individually owned property. Seventeen years old and it was owned for about seven or plus years. So these are the predicaments that you can look for her so I try to tell people look we have the luxury of. Hey I WANNA pre foreclosure and I want it with the lean or how do you get out of a pre foreclosure. You gotta Pay Your Default Right so oh I wanNA pre foreclosure with the bankruptcy and has diriye says that bankruptcy lets me know that the probability of them going into pre foreclosures much higher than everybody else but the idea yeah to is I can suppress records so if maybe pre foreclosures are competitive in my market. I can say you know what I WANNA bankruptcy without a pre foreclosure so I can start marketing to the bankruptcies before they turn into pre foreclosure before the other investors that are only doing pre foreclosures catch onto that homeowner right so the ability to not only stack but to suppress data was very pinnacle. That that's what we do extremely well so again if you guys don't WanNa non-market property off market that suppression of data. A lot of people don't realize that but just saying off market that suppressing data you can do not in pre foreclosure no bankruptcies no divorce tax liens so being able to suppress data Shirt doesn't give you highly motivated to homeowners. But I'm going to be frank with you. I talked to a lot of people if you're doing real estate. Investing you're going to get deals that you get on the first phone call and you're GonNa get deals that you follow up for six months. And then they decide to do a deal with you so again we can wait for these bankruptcies liens to turn into pre foreclosures foreclosures and start calling them or we can suppress the pre foreclosures and just start calling the ones with liens and bankruptcies only and hopefully in the next three four months are genuineness us. Our transparency are the fact that we're there you know way before everybody else's is what gets us. The contract signed way before it goes into pre foreclosure way before the competition sees it and again at the end of the day. That's what we're here to do. We're here to solve problems and so I like to educate people the best leads are life going into the filter in creating predicament. Finding something that a homeowner would consider perhaps wanting to sell their home. Whether it's an old building they have three or four mortgages. They have multiple Public records against their property or years of ownership. I mean we can get very crowded so do wanted to add that because a lot of people don't realize that Adalah people go into our system and they just look fray certain category and fill the realize that they can just build their own Predicament from scratch around over Ellison Awesome Again reminds me of another story where you know. People are so adamant about the type of list. I heard that they need now. Yes there are List convert higher than others based on your League strategy for instance if you're attacking people closures I teach my students attacked By DOOR KNOCK DOC. These people were screaming calls They don't want to open any mail on their running from any and every creditor right door knocking is it'd be more personal Attacking a vacant list or ourselves on your list for these people screaming. Hey call me please call me. You're GONNA have a much higher cursory much higher pickup knowing act note. Don't think that it's all in a magical lists your system was how you my love that you called it a predicament. Meanwhile it's almost like you've been of course not even out yet called the motivated self right because it's about the motivated rated seller like I'm taking the awful. US investor in most house oversight go into a predicament and no matter what the predicament is. They're going to go make their wholesale offer a know their numbers they know the wholesale formula. Hey I'm GONNA do formula. This is the Max off you take it read it. That's not serving the motivation That's not helping them. The Best Possible Hospital pitcher can nine times out of not going to get the deal done. You're going to get those one in every ten win. Every twenty deals done just because it's it's the law of averages but if you go in several motivated regardless of what their situation is the only way you can do that is if you have a few tools under toldo so not only known as knowing how to wholesale going back to creative strategies prodigies your knowing how to finance your knowing how to take down property subject to join about attendant buyers stretch. What all those tools in retool? But you can help literally almost every single homeowner who's actually motivate so. That's kind of what I teach in making sure that you are you are serving. The motivation celebrates the best possible option for them. And you can steal cash out and make a profit because of the tools that you I think I love what you just said you sold me. Whatever is I know but I really love? I really love what you said right there because again when people call in and they asked him for like what are the best Rogers I again I fall back to bring bring the question back to them. It's it's what do you know. What strategies are you fully aware of and then I can teach you you know some of the strategies that those individuals in that field are doing now? I love what you said. Because there's a term we all use real estate investors and I love it but I I I honestly think that at the end of the day you guys got to look at it in the sense that you're you're not a real estate investor. You're a real estate solution. NIST right your goal as I said is to go and find a predicament predicaments or very obvious than others pre foreclosures and bankruptcies bankruptcies and whatnot but again you guys have maybe driven for dollars around the neighborhood and saw an a a property broken down or it was burnt down. But it didn't have a pre foreclosure didn't have a lien on it right but the predicament was. It's physically in distress right. So that's the thing is is some lists are going to be very August. Predicaments can be very the obvious and some are not but the ability to go into our filter and say okay. I want a very old building or I want an owner. That's lived in the house for fifteen years and it's vacated or or the person has three mortgages that our current right now. Those are the things that again are the predicaments. If you know your strategies and if you guys get very very knowledgeable in these creative seller financing and other strategies you guys are going to have so much fun with prop stream because again whether as high equity low equity. It's this or that the fact that you know all these different types of strategies have now really become a real estate solution as you're not an investor anymore. Now you're just going out. There finding predicaments in solving living in whether it has equity or no equity. Because you're going to be able to accommodate the strategy the situation that predicament that that property resent you are definitely the spokesperson. I'm from course I'll know I love it. I love that you you teach that because again nothing wrong with knowing one strategy but like you said if you only know one strategy outages you may come across a homeowner. Who just isn't there doesn't doesn't cut the EH Mayo? Offer right. So you're Maxima will offer. Maybe just a few thousand dollars I short than what they want. And if you don't know these other creative SAR finances you just lost lead right and so knowing the knowing your your business knowing the strategies prodigies knowing how you can solve these predicaments. You'RE GONNA turn yourself from an investor to real estate solutions and trust me. It's GonNa be fun at that point. So let's talk about. Maybe what should be the next important step. Yep You're finding or leads you're making lists. You're getting deals done. In a way that serve component Oregon with as far as sellers. Now in order for you to get a deal done most deals if not audios you need to make sure that you know compare Ryan sweater. The assault prices of homes over the past six months or twelve months in your area when I believe think about how this software into does that process for you. Can you walk me through that. Because I've seen and I use- I used the software away were intuitively calculated sales comps and then it allowed me which was my favorite part needs to be select properties. I didn't believe were actual cops right. Can you walk pursued Yeah absolutely so again. We collect out a nationwide and on top of collecting public records. We also collect. MLS records so any property. That's in in our system you'll be able to go into the MLS records MLS records. So yes so basically what you're saying is that becoming misconception. That rotors privy to more information than we are hearing. Twenty twenty is totally false correct. Yeah I mean we we have their information And we get it within twenty four to forty eight hours after it's been last updated by agent so you during let's say you list a property today within the next twenty four to forty hours we're going to have have your listing. The listing date the listing amount photos that were attached. You're listening your own description and the listening histories which shows us days on market in price adjustments as well so every time you do an update. So let's say you do a price adjustment or it sells or someone It's pending now. We'll get that information within twenty four to for forty hours so let me ask you obvious or maybe not so obvious question. Why not just go to Silla? Were redfin on one of those guys. Get information well I think the challenges it is a that zillow okay. I don't WanNA throw anybody under the bus bright. But here's a here's what ended up unfolding right so little kind of industry history for everybody industry politics. I should say so. At one point. It was great to go to these websites because they got all the records. But here's where the derailment kind of curd so the jury. Let's say you're an agent and I'm this huge public website and I tell you hey give your listeners. I sure you were going. A lot of people will look at it. And you'RE GONNA get a lot you're closing rates it's going to just go through the roof right and you're excited so you give me your listening if you guys ever wondered how these guys make their money It's advertisements and so here's what ended up unfolding endure would give me. His listing would put it on my website but then I would run advertisements just to the right of his listing right and these advertisements would be from brokers. There's these huge broking firms huge banking firms and they would say things like oh here are the top five agents in your market five stars four stars and this guy had five stars stars with five thousand votes and whatnot so what ended up being a great idea turned out to be a bad idea for listing agents because now d'auray when he listed the property and he's the direct buyer seller. He's GonNa get three percent. The problem is that in a consumer world in the consumer mentality. I'm GONNA go onto. This is website I'm GONNA see delays listing in instead of calling him. I'M GONNA call that five store. Add on the right hand side right. I'M GONNA call that agent with five thousand view Votes five star rated in the business for fifteen years because the ad is telling me to click on it someone to click on that. I'm going to call that. That agent and now drey array has split his three percent commission in half to an agent. That didn't even know. He listed the property all because advertisements led me to that. So right now I don't if you guys are are are are seeing it but these companies are getting a bad rap right. As a matter of fact they're getting such a bad rap that earned brokers refusing to WANNA listener information with them right. So where do we come into play. We don't run ADS. And as a matter of fact we pay everybody off and this is with the subscription this is not a product designed for the average consumer this is a product designed for an investor. Go into the system to find a distressed property. Run comps on it to get there after a pair value. Run a rehab it to know I know what the Rehab cost is for that property and then go into our system and market to these properties or find buyers for these properties dot was what our core design was for. So you're never gonNA see ads ads running on the side when you look at an on market property and this is why agents love us is because if I did one of contact a listing in prop stream mm-hmm I have to call the agent directly. There's no ads anywhere. There's no no other information book the broker's name and the agents information on that listening so I'm GonNA end up calling that that information are that that agent or broker and not have to deal with or the agent getting upset because there is a split commission involved in whatnot. So that's where we've gotten very pop the reluctant new kids on the block. But we've been around for a while. But the the negotiation tactics that we took as hey brokers and agents were not in that same business model title when we take your listings. It's for the sole purpose of someone to run an RV on their property and then not only that but if it's a property that is a cash buyer and you're the listing agent. Yes who this person is going to want to call the find that cash buyers information you right so this is where they started liking us. Like wow you guys are really keeping your promise you're not competing with other listings. You're not pinning US against others. You're strictly just using it for an investigative purpose nuts. What separated us from everybody also with that set This is why in the last five years we've been able to amass a ninety two percent coverage nationwide there's about seven hundred plus boards and were just shy. A were just passed the seven hundred ten board mark or something like that so there are still a few areas that will refuse to give us their listings. But we're trying to circumvent that through this amazing relationship that we've built with others and hopefully the word of mouth and the credibility of the last fifteen years of US doing this type of business. We're going to be able to earn their their loyalty and get these listens for you guys but for the ones that we do have it's twenty four to forty eight hours of an update from when they listed in you guys will have that Alabama so. Let's talk to a point that you brought up earlier. which was the fact that I lived in a nondisclosure state and cut web sites like Zillow they never been good for me? And from the GECKO. I've never wanted to use them just because data's inaccurate right you guys are getting. MLS level data. What does that mean for us? So if you're in a nondisclosure statements fourteen of them What a nondisclosure state is that the county when they record a sale they redact the sell price so I will be able to know that property sold on a certain date and had sold with these property characteristics? But I'll oh never know what the actual amount is because again for whatever reason these counties will not provide them now in some of these counties the only way to get it. Is You have to be the homeowner mooner of that property to get that records. If you're not the home owner of that property good luck getting a cell record. But here's the thing. Properties usually consult sell privately-run market. I would say eight out of ten times properties or sold on market and we're talking about properties and marketable condition right full rehab after great condition to be solter agent marketable condition so the importance of having mls especially in these states is that you're going to be able to see photos but most importantly you're going to be able to see the cell amount now here's why mls in public records are two different databases. So we're pulling database from the MLS lesson reporting data from the public records Seen right but when we pulled records from the MLS were able to see things that the county has not yet recorded recorded so two important things about having a less nondisclosure which is having the same amount that the public records won't provide but also frequency. So Oh you're county might be backed up. They might take a month or two months to sell or to record a cell publicly versus an MLS. If I'm an agent and I sell a house two a day that I had on market I need to go back into the office. Change the status to sold and put the cell amount that I sold it for now that information and is then sent over to the public of realm right the county's office and the county what they'll do is though record that information publicly but they'll blackout that Salaam out for whatever their reasons are said to have the MLS data is very pinnacle. Because now you can see what property is sold for that the county will not provide right. And you'll be able to see the photos of these properties so you can now determine. Okay I see now why this property is are just sold for a quarter million dollars or I. I can see why this property didn't sell because you can see failed listings and pending listings an active listings. It's not just sold. Records will show you every status that we have available but that was the two most important part seeing the Selam out in getting data before the county gets it burn. That was amazing. I now understand concert a whole new level on my listeners. Do as well wow insightful. So we've pulled cops. We understand that we need cops for RV but we also need leave repair costs. Nobody wants to. Nobody understands repair costs. Nobody has time for. Do you possibly have a solution for us. nattering yes we do within every properties details. There's a tool near the top right called the rehab calculator now. It's not ours. We've actually partnered up with this. Really Amazing Company Company called Blue Hammer a little bit about him. A Blue Hammer actually works with insurance companies. So when someone files a property damage report like let's say someone drives their car into your kitchen. Action of the Insurance Company will actually contact Lou Hammer and get a quote from them. The reason why Blue Hammer is very very important because in the past insurance companies would do their own quotes votes and what they would do is they would just round up to a certain number now. The reality was that no two markets are the same right a complete bathroom remodel in California Beverly Hills for example is not the same bathroom remodel. In Bakersfield California properties are like one hundred thousand less right so you can't use the same estimated value in every market and this is why we partnered up with Lou Hammer so it blew hammered does extremely. Well is they pull all the invoices from a Zip Code on a specific project. If I go into the Rehab Calgary and say hey I need to do cabinets and countertops Lou Hammer is GonNa give me all the invoices will not all of them. What we're going to do they're going to go through all of the invoices and they're going to average the sell price for that job so they're going to say okay after reviewing twenty thirty fifty invoices that it a kitchen remodel? Here's the average cell costs for this project. Here is also your. Do It yourself costs if you go out and buy the parts and pieces locally and then it also shows you the line items so again it goes through the invoices in looks at every line item that in contractors using and the ones that are there frequently it puts the report for you so the thing that I let people know is that this isn't like a wholesale price. This is retail price. So the the approaches. I've done my due diligence not a flipper. I don't have contractors. I WORKED FOR SO MR MRS investor Iran a Iran on a quote for you or a Rehab for you but I'm using retail price right now. Where's the benefit of not A? You're being conservative right. You're using retail price. You're being very conservative. The other benefit is remember. You're going to be talking to investors that are very seasonal so when you give them a retail price of let's say twenty thousand dollars. They're going to be smiling. Ain't gonNA have no idea. They're smiling the reason why they're smiling because her contractor is going to beat that retail price. Eight out of ten times right so the idea here is that Lou Hammer is GonNa let you you become much more credible than just throwing out a random estimate saying bathroom. We think it's fifteen thousand dollars. No you're going to be able to say. Hey I want a bathroom project going to be able to get the average retail price and all the line items that it takes to complete that project now whether your investors contractors use the exact line and that's beyond the point what you're doing is you're saving your investor time from having to get their own contractors out there in getting there now they still might want to do it but again. You're you're helping them be more confident in what you have to offer them. Remember in order for them to even send out their contractors. They need to make sure that the steel you'll sounds right and so if you're at least presenting him everything from Rehab to calms to the property details. You're going to probably get them. You'RE GONNA probably nudged them enough to say you know what. Let me go send my inspector out there. And then their contract will say you know what we can beat the price. We can beat the twenty thousand dollars now your investors never going to tell you that but again they might love what they see and they might realize that. Hey Yeah we're not spending twenty thousand for the re effort to do twelve thousand and you might just get your contract sign and there so again. It's a very conservative approach. Because it's a retail price average that we give you so just know that this isn't Gospel Again some contractors Aaron to be a lot higher awesome contract simulate lower that this will allow you to kind of be right in the middle. And when you're calling contractors if you are the fixing flipper you'll be able to know which ones are pulling your leg and which ones are taking your money in which ones are not taking your money and you'll be able to see the line item so you may be able to find very cheap contractor but then realized that they're not taking care of the trash and that's why the two thousand dollars cheaper than everybody else's so so for for some of the the greener investors who are like Burton d'auray. I don't I know how to estimate the line items. I don't know how to estimate repairs or put the numbers end that need to be in there to make sense. Like how is this GonNa work for me. I don't know this. Most of my questions Uber nor their questions you rather would be. Is it an intuitive software. ask you specific questions that no matter what level you're ragweed to get endearing rape Get the exact folks. Tell me what a great question and yes that is correct. Blue Hammer is laid out for both the advance re Aber and the novice recover so if you're an advanced rehab when you start the Rehab calculation there is a a section that says searched by individual actions. And so you can actually say. Hey I need the medicine cabinet to be removed. I need the toilet to remove. I need this to be replaced. I need this to be installed. And based on the options options that you're applying manually. Blue Hammer will let you know exactly what that retail causes and the labor cost is now. If you're like me and you have absolutely no wadia. What parts and pieces? You need to complete any given project. One other other options as search by popular projects and so again who hammers worked with investors as well oh not just insurance companies and they know what most investors are doing when they fix and flip property so again. If you're not an advanced rapper you can go to the search by popper projects option option and choose a popular project you can say when a complete bathroom model and then choose the quality of material and then in a second blue hammer will do the calculation for. You'll say hake here's the average price cure all the line items and if you need to make any adjustments you can go in there and extend hours of maybe you know take. Maybe there's two medicine cabinets you need to remove. You can adjust those variables of new along so man. This is mind blowing is. There's no way that we can get get it all covered on the show but I mean you guys can see from finding your lead to getting your cops to running your rehabs. It's almost like an all in one but now it's time for marketing and there's no way that option options also going to be able to help us market is there. I hate to say that you're wrong there but yes we actually can actually help you there up so just as again we we. We've researched the industry. We know what you guys need. And so Just as kind of a cherry on top after you build your listen analyze them. You can skip Yup trason so you can get phone numbers emails or both After skip tracing him you can then go into our campaign section where we can send customizable bowl postcards directly to the leads so we don't send these cards to you. We'll send them directly to the leads for you. We also have a ringlets voicemail system so you can do a ring bliss wasteman all we can do thirty calls a minute if you need us to and we also have an email marketing so the mo marking again. Allow you to send a mass email to all of your leads and then the last thing we give us a free website so when you create a campaign you get to actually create a website for a marketing list so if you have a cash buyers list you can create a website specifically for your cash buyers and you have a pre foreclosure lists you can create a website specifically for them so you can have as many websites for one campaign so you can have as as many campaigns as you like each of get one free website and then you'll be able to send the voicemails of postcards and email marketing as well while while and all of this for less conine dollars and we'll get to all that don't want to say that you know use a total in my real estate business. I used total. I will get into the specifics of that little bit later. Also talk about the second software than US later episode but it complements Russian really really. Well there's still some things Bring maybe we can talk about this on the show but there are still some things that I know that I wouldn't be able to look proposition for for as much as I would love to. Maybe it's something we can take back some of the developers and get some things clicking but I love the fact that you get unlimited websites. But I believe it's a single web page yet. Just a landing a landing pages of what we call a squeeze page It's so the idea here is that it's a it's a call to action with an application Russian so rather than providing your personal phone number or your personal email for someone to call you back in wasted time. This was more designed to. Hey I've sent you postcards of said. The voice mails. I've sent you an email if you're interested go to the squeeze pages landing page and there's a little bit more about me or a little bit more about what I'm offering and then fill out the application in and that way you're in control rather than passing out your phone numbers and waiting for people to call you at any given moment. You're going to be getting emails on people filling out the application and you can call Obama on your time at this point. So is there any way or is there anything in the works that we're GonNa be gone as far as anymore like customizable functions with the webpage. I say yes. Yes so our team is right now developing a much more advanced campaign section. We're going to be adding some newer you're components as well in your future king into details but the campaign page will not be what it is now. In the next few months it'll be dramatically different and that will include pretty much every aspect affecting their for more postcards you know options Other marketing elements. I won't get into too much detail there and then yeah the website will definitely take a uplift. Their there will have a lot more customization. I know one big thing was people wanted more photos to be allowed in the landing page so are working accommodate. That as well. It's awesome. That is awesome awesome. I love it I love it I love it man. We have covered a lot on this episode. And there's one last thing I want to touch on and you will wrap up. So Burton taught me this. There are reports in analytics real estate. Investors loves to look and especially if you're a wholesaler Taylor or if you're passing off your property to another investor the creative financing way like there are certain things that you can use to will investors or to get investors to Kinda see why your investments during area things that go on any talk report to keep track or help us keep track of any type took Analytics within the system. Yes so we have a we have in our properties page the ability to market any of your marketing lists so we monitor and we let him know of anything is on market after you saved it or if anything sold after you save we also have an analysis wizard so if your cash flowing property or you're looking flipper property the next six months or you're gonNA cash live for five years and then flip it when the market is even better We do have an analysis wizard for you so you can apply your variables. What you you bought it for how you Rehab the property? What your monthly rent is what your monthly expenses are and then how are you going to sell it? You'RE GONNA saw. When the market increases by ten percent rent a cap rate percentage or fixing price? And so this analysis wizard as you said will allow you to print out a report that let's your private money lenders. Are Hard money lenders know that. Hey here's a potential opportunity that I'm looking at or that I currently own on. Here's why could be a great offer for you to take over. Whatever the a strategy is but yeah we do have an analysis wizard for you to run an analysis on a specific property that you have in your portfolio or property that you're looking to make a bid on okay so here's my final question if the listeners vote before the millions dot com for slash deal the L.? What can they expect to see? What what how? How can they get started with? This process offering discounts supergrasses thinks. Oh Yeah Yeah No. This discount is permanent. 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Autobiography, by Benvenuto Cellini

Harvard Classics

21:33 min | 2 months ago

Autobiography, by Benvenuto Cellini

"The autobiography of benvenuto shalini volume one. This is a liberal. Vox recording only provokes recordings in the public domain more information or to volunteer. Please visit labor. Vox dot org. According by morgan scorpion. The autobiography of benvenuto cellini volume one translated by john. Addington simmons thirty two. I shall be obliged to digress a little from the history of art. Unless i were to omit some annoying incidence which have happened in the course of my career. One of these. Which i'm about to describe brought me into the greatest risk of my life. I have already told the story of the artists club and the farcical benches which happened owing to the woman whom i mentioned fantastic lia the one who felt for me that false and folsom love. She was furiously enraged. Because of the pleasant trick by which i bought diego to a banquet and she swore to be benched on me. How she did so is mixed with. The history of a young man called luigi party who had recently come to rome. He was the son of one of the parties who had been beheaded for incest with his daughter and the youth possessed extraordinary gives for poetry together with sound latin scholarship. He wrote well was graceful in manners and of surprising personal beauty. He had just left the surface of some bishop whose name i do not remember and was thirty tagged with a very foul disease. While he was yet a lad and living in close they used in certain places of the city to meet together during the nights of summer on the public streets and he ranking among the best of the improvisatory sung there. His reputation was so admirable that the divine michael agnello gonna not that prince of sculptors and painters went wherever he heard that he would be with the greatest eagerness and delight to this to him. There was a man called lotto a goldsmith. Very able in his art who together with myself joined warno. Rt upon these occasions the acquaintance fang up between me and luigi polke and after the lapse of many years. He came in the miserable plight which i have mentioned to make himself known to me again in lome beseeching me for god's sake to help him move to compassion by his great talents by the love of my fatherland and by my own natural tenderness of hot i took him into my house and had him magically tweeted in such wise that being but a youth he soon regained his how while he was still pursuing his cure. He never admitted his studies and i provided him with books. According to the means at my disposal the result was that luigi recognizing the great benefits. He had received me often times with words and tears returned me. Thanks for testing that. If god should ever put good fortune in his way he would recompense me for his kindness to this. I've applied the had not done for him as much as i desired. But only what i could and that it was the duty of human beings to be mutually serviceable suggested that he would pay service. I had mentioned him by doing likewise to someone who might have the same need of him as he had of me. The young man in question began to frequent the court of rome where he soon found a situation and involved himself in the suite of a bishop. A man of eighty years who bore the title or go gansu's this bishop had a nephew called messer. Giovanni he was a nobleman of venice and the said message vanni made a show of marvel's attachment to luigi parties talents under the pretense of these talents. He brought him as familiar to himself as his own flesh. Blood who itchy having talked of me and always great obligations to me with method yovany the latter expressed a wish to make my acquaintance thus when it came to pass that when i had upon a certain evening invited that woman phantasm to supper and had assembled a company of men of pots. We were my friends just at that moment of are sitting down to table method giovanni and luigi party arrived dr some complimentary speeches. They both remains to suck with us. The shameless trumpet casting. Her eyes upon the young man's beauty began at once to lay her nets for him perceiving. Which when the suffered come to an agreeable end. I took vigia side and conjured him by the benefits. He said he owed me to have nothing whatever to do with her to this he ansett good. Heavens benvenuto do you. Then take me for a madman. I joined not for a madman. But for young fellow and i swore to him by god i do not give that woman the least thought but for your sake i should be sorry if you came to break your neck upon these words he vowed and fades to god that if ever he spoke with her he might upon the moment break his neck. I think the pohlad swore this oath to god with all his heart or he did break his neck as i shall pleasantly relate message. Vanni showed signs to evidence of loving him dishonorable way for we began to notice that luigi had new suits of silken velvet every morning and it was known that he abandoned himself altogether too bad causes neglected his fine talents and pretended not to see or recognize me because i had once buke him and told him he was giving his salt of how vices which would make him break his neck as he had vowed thirty three now message. Advani got his favorite a very fine black horse who which he paid one hundred and fifty. Kwan's the beast was trained to hand so that luigi could go daily to cow coli of the lodgings of that prostitute layer though. I took notice of this. I paid it. No attention only remarking that all things acted as their nature plummeted. And meanwhile i gave my whole mind to my studies. It came to pass one sunday evening. We were invited to stop together with the cnn sculpture. Michael agnello and the time of the year was summer batch. Yucca of whom. I've already spoken was present at the party. And he had brought with him his old. Flame phantasm layer. When we're table. She sat between me and bat yata in the very middle of the banquet. She rose and excused herself upon the pretense of a natural need saying she would speedily return. We meanwhile continued talking very agree of the thing but she remained in unaccountably longtime absence. It johnston that evening. My is open. I thought i heard a sort of subdue tittering in street below. I had a knife in hand. Which i was using my service at the table. A window was so close to where. I sat that by merely rising. I could see luigi in the street together with tazelaar and i heard luigi saying oh if that devil benvenuto only saw us. Shouldn't we catch it. And he answered have no fear. Only listen to the noise. They're making with a lasting. They're thinking of these was having made them both well out. I left from the window and took luigi by the cape. And certainly i should then have killed him with the knife i had. But that he was riding a white horse to which he clapped spurs leaving his cape in my glass in order to preserve his life. Phantasm layer talk to her heels in the direction of a neighboring church. The company at supper rose immediately and came down in tweeting in a body to refrain from putting myself and them to inconvenience for trumpet. I told them that. I should not have let myself be moved on her account or that i was bent on punishing the infamous young man. Who showed how little he regarded me. Accordingly i would not yield to the women's suances those ingenious and wealthy men but took my sword and went along toward eighty. The house where we were stopping. I should say stood close to the castello gate which leads to eighty walking thus upon the low to eighty. I had not gone far before the sun sank. And i we entered rome itself at a slow pace night. Had fallen darkness had come on but the gates of rome were not yet shot towards two hours after sunset. I walked along punters layers lodging with the intention if luigi poultry with their of doing something the discontent of both when i heard and saw that no one but a poor seven bill called canada was in the house. I went to put away my cloak on the scoured of my sword and then returned to the house. Mitch stood behind the bounty on the river. Tiber just opposite stretched a gun belonging to an innkeeper called woma. Though it was enclosed by thick edge of songs in which i hid myself standing up light and waiting till the woman came back with the wig off to keeping watch a while there my friend but jaka crept up to me whether led by his own suspicions or by the advice of others. I cannot say in a low voice. He called out to me gossip or so used to name ourselves for fun and then he played me pause. God's love using the words which follow with tears in the tone of his voice dare gossip. I in tweed you not to injure that pogo. She at least has aired no wise in this matter. No not at all. When i heard what he was saying. I replied if you don't take yourself off now. This first word i utter. I will bring my salt here down upon your head overwhelmed with fight. My poor gossip was suddenly taken ill with a colleague and with due to ease himself apart indeed. He could not but obey the call. There was such a glorious heaven of stars which shed good light to see by all of a sudden. I was aware of the noise of many horses. There were coming toward me for one side and the other it turned out to be region. Pantasma attended by a certain mess. Bendik motto of perrugia who was chamberlain to pope clement and followed by four doughty captains of perrugia with some other valiant soldiers in the flower of youth altogether reckoned. There were more than twelve swords. When i understood the matter and saw not how to fly. I did my best to crouch into the hedge but the thorns fix and hurt me. Goading me to magnus like a bowl. And i have resolved to take a leap and hazard my escape. Just then luigi with his arm and pancasila. His neck was heard crying. I must kiss you once again. If only to insult that traitor benvenuto at that moment annoyed as i was by the pickles and irritated by the young man's woods i sprang forth. Lifted my sword on high and shouted at the top of my voice. You are all dead folk. Why blow descended on the shoulder of luigi but the satires who don't don't him had steered his person bound with coats of mail in such light villainous defenses still the stroke bell with crushing force swerving aside the sold hitmen tazelaar full in nose and mouth. Both she and luigi growled on the ground while but jaka with his britches down to heels screamed out and ran away. Then i turned upon the others me with my sword and the valiant fellows having the sudden commotion in the tavern thought there was an army coming over a hundred men and though they do their swords with spirit yet to horses which had taken fight in the tumbled cast them into such disorder that a couple of the best riders were thrown and the remainder took to flight. I saying that the affair was turning out. Wealth me vanished quickly. As i could and came up with honor from the engagement not wishing to tempt fortune more than was my duty during the hurly burly. Some of the soldiers and captains wounded themselves with their own arms and messa benvenuto. The pope's chamberlain was kicked trampled by his mule. One of the servants also who had drawn his sword fell down together with his mazda and wounded him badly in the hand. Maddened by the pain. He swore louder than all the rest in his page. Jargon crying out. By the body of god i will take care. That benneteau teaches benvenuto how to live. He afterwards commissioned one of the captains who were with him flavor perhaps in the others but with less aplomb as being what a youth to seek me out the fellow came to visit me in the place of by retirement that was the palace of a great neopolitan nobleman who had become acquainted with me in my art and besides taken a fancy to me because of my physical and mental aptitude for fighting to which my lord himself was personally while inclined so then finding myself made much of and being precisely in my element. I gave such answer to the captain of i think must have made him earnestly repent of having come to look me up. After a few days when the wounds of luigi and the trumpet and the west where healing the great neopolitan nobleman received over choose for messer bendik nato or the felix anger had called and had proposed to modify a between me and luigi and the soldiers who had personally no kuala with me and only wish to make my acquaintance accordingly my friend the nobleman replied that he would bring me where they chose to a point and that he was very willing to affect to a conciliation he stipulated that. No one should be bounded about on either side. Seeing that would be little to their credit. It was enough to go through the form of drinking together and exchanging kisses he for his part undertook to do the talking and promised to settle the matter to their honor. This arrangement was carried out on thursday evening. My protector took me to the house of messer. Ben back natto. Where all the soldiers who had been present at that competent were assembled and already seated. Dad's table my nobleman was attended by thirty five fellows. Oh well armed a circumstance which mess invert not had not anticipated. When we came into the hall he walking i following. He speaks to this effect. God save you gentlemen. We have come to see you. I in benvenuto whom. I love like my own father and we already to do whatever you propose. Massive bendik not seeing the whole field with such a crowd of men called out it is only peace and nothing else we ask of you accordingly. He plummets that the governor of loan with his catch polls should give me no trouble. Then we made peace in iowa returned to my shop where i could not stay an hour without that neopolitan nobleman. Either coming to see me or sending me. Meanwhile luigi polke recovered from his wound every day upon the black horse which was so well trained to heal and vital one day among others after it had rained a little and he was making his horse corvette just before paint ateliers door. He slipped and fell with the whole upon him. His like leg was broken short off in the thigh and after a few days he died there in pantasma as lodgings discharging thus the voucher registered so heartily to heaven even so it may be seen that god keeps account of the good and the bad and gives to each one what he merits chapter thirty four. The whole world was now in warfare. Pope clement had sent to get some troops from giovanni de msci and when they came they made such disturbances in rome that it was ill living in open shops on this account i retired to a good snug house behind the bianchi where i worked for all the friends i hit acquired since i produced few things of much importance at that period. I need not waste time and talking them. I took much pleasure. In music and amusements of the kind on the death of giovanni de medici in lamberti. The pope at the advice of mr jacoby salvi dismissed the five vans eat engaged and when the constable of borbon knew that there were no troops in rome. He pushed his army with the utmost energy up to the city. The whole of rome upon this flew to arms. I happen to be intimate with allesandro. The son piero. Benny who at that time. When the colonists entered rome had requested me to guard his palace on this more serious occasion therefore he prayed me to enlist fifty comrades for the protection of the said house appointing me there captain as i had been when the colony became so i collected fifty men at the highest courage and we took up our quarters in his palace with good pay. An excellent appointments bourbons army had now arrived before the walls of rome and allesandro bed me to go with him to reconnoiter so we went with one of the status fellows in our company and on the way a youth culture chino. Della casa joined himself to us on reaching the walls by the campo santo. We could see that famous army which was making every effort to enter the town upon the ramparts parts where we took our station. Several young men were lying killed by the besiegers. The battle raged they desperately and there was the densest fog imaginable. I turned to allesandro and said let us go home as soon as we can for. There is nothing to be done here you see. The enemies are mounting in. Our men are in flight. Allesandro in a panic cried would god. We had never come here and turned in maddest taste to fly. I took him up somewhat sharply with these words. Since you me here. I must perform some action worthy of a man and directing my arcus where i saw the thickest and most siri trooper fighting men. I aimed exactly at one whom i remarked to be higher than the rest. The fog prevented me from being certain whether he was on horseback on foot. Then i turned to allesandro into chino and bad them discharged their arquebuses showing them how to avoid being hit by the besiegers. When we had fired two rounds a piece. I crept cautiously up to the wall and observing among the enemy and most extraordinary confusion. I discovered afterwards. That one of our shots had kill the constable of and from what i subsequently learned he was the man whom i had. I notice above the heads of the rest. Quitting our position on the ramparts. We crossed the campo santo and entered the city by saint peter's then coming out exactly at the church of santo oniolo. We got the greatest difficulty to the great gate of the castle for the generals renzo to carry and orazio bag. Leoni were wounding and slaughtering everybody who abandoned the defense of the walls. By the time we had reached the great gate heart. The fomin had entered rome and we had them in our rear. The castellane had ordered the portcullis to be lowered in order to do which they cleared a little space and this enabled us four to get inside on the instant that i entered the captain polonia medici claimed me as being of the papal household and forced me to abandon allesandro which i had to do much against my will. I ascended to the keep and at the same instant. Pope clement came in through the corridors into the castle he had refused to leave the palaces. Saint peter earlier being unable to believe that his enemies would affect their entrance into rome into the castle. In this way. I attached myself to certain pieces of artillery which were under the command of a bombardier called giuliano fiorentino leaning there against the battlements. The unhappy man could see his poor house being sacked and his wife and children outraged fearing strike zone folk. He dared not discharge the cannon and flinging the burning fees upon the ground. He wept as though his heart would break and toward his cheeks with both hands. Some of the other bombardier's were behaving in like manner. Seeing which i took one of the matches and got the assistance of a few men who were not overcome by their emotions. I aimed some swivels palca nets at points where i saw it would be useful and killed with them. A good number of the enemy had it not been for this. The troops who poured into rome that morning and were marching straight upon. The castle might possibly have entered it with ease because the artillery was doing them no damage. I went on firing under the eyes of several cardinals. In lords who kept blessing me and giving me the heartiest encouragement. In my enthusiasm. I strove to achieve the impossible. Let it suffice that it was. I who saved the castle that morning and brought the other bombardier's back to their duty. I worked the whole of that day and when the evening came while the army was marching into rome through the testaverde. Hope clement appointed a great roman nobleman named antonio santa croce to captain of all the gunners. The first thing that this man did was to come to me and having greeted me with the utmost kindness he stationed me with five fine pieces of artillery on the highest point of the castle to which the name of the angels specially belongs. This circular eminence goes around the castle and surveys both protti and the town of rome. The captain put under my orders enough men to help and managing my guns and having seen me paid in advance. He gave me rations of bread and a little wine and beg me to go forward. As i had begun. I was perhaps more inclined by nature to the profession of arms than to the one i had doubted and took such pleasure in its duties that i discharge them better than those of my own art night came. The enemy had entered rome and we who were in the castle especially myself who have always taken pleasure in extraordinary sites stayed gazing on the indescribable scene of tumult and complication in the streets below people who were anywhere else but where we were could not have formed the least imagination of what it was i will not however set myself to describe that tragedy but will content myself with continuing the history of my own life and the circumstances which properly belonged to it.

luigi rome benvenuto luigi polke jaka benvenuto shalini morgan scorpion benvenuto cellini Addington simmons michael agnello pohlad buke Michael agnello messer tazelaar devil benvenuto allesandro Pantasma Bendik perrugia
Coronapod: The Surgisphere scandal that rocked coronavirus drug research

Nature Podcast

33:34 min | 9 months ago

Coronapod: The Surgisphere scandal that rocked coronavirus drug research

"Welcome to corona pulled. In this show, we're going to bring you nature's take on the latest covid nineteen developments. And we'll be speaking to experts around the world about research during the pandemic. I really don't know how this plays out. We also don't know a ton about this. Virus so there's so many open questions. I just have a really hard time making predictions that has I don't know how the outbreaks going to change. Hello and welcome to episode teen of Current pod, my name is no Baker and joining me after a few weeks away is a me maximum senior reporter in the bay area in the states claiming. On also on the line is Richard by Norden features editor here NHL. Hello so, amy your back and one of the things. We're GONNA talk about this week is one of your very favorite topics which is testing now? We've talked about testing a lot. And for good reason, it's very very important, but recently this little dialogue on testing is changing and more things are coming out of the woodwork last week on Krona pod. Nitty Subaru Rahman an Richard, and I spoke about the way that krona viruses disproportionately affecting people of color testing is also disproportionately available to people of Color, and this is something that you'd be looking. Looking at more generally disparities in access to testing in various communities and one particular person WHO's trying to change that and how she's doing. Tell us a bit more, so yes of tests are now coming online in California, I always get updates from the health department that more and more groups are doing drive through testing for example, a Google spin off called. They're offering testing, but I've been worried because number one. Does everybody have access to these tests that are coming online? And also it's not just about the test, but also about the entire. Follow what happens next because that's really how you're going to stop transmission. So that's why I reached out to know how athletic she's the founder of Roots Community Health Alliance in Oakland California. That's the city kind of right next to where I live, and I actually got connected with her. Because one of the six labs she's working with is the one at University of California Berkeley but I was interested because I saw that she had reached out to them because. Because she had a huge number of people that she serves I think they see roughly between six thousand people a year around ten thousand people in total, and they've been around since two thousand eight, and they serve people who are all below the poverty line in Oakland, and also and some surrounding cities, and more than eighty five percent of the people that they serve are of African descent. So what she's really concerned about is making that tests reach these folks, and also that she can follow up with them in a way that's really going to change these big disparities and Cova that we're seeing so, what are the challenges? The no hers facing when it comes to trying to get tests to the right people, so she brought up the issues about access as far as reaching the centers in a car or not having an identification card if If that was required or not having an email address, but even when people did have these things, they might be reluctant to share them, because there is some mistrust in that community, I've heard a little bit of the interview that you did with an one other thing that she raised as a potential thing that could cause mistrust in his communities is research. Practices of people have gone to those communities to gather health data. We actually have a clip. Practices. Seek to come into community. Get Information and leave, and then you never hear from from folks again, and that is something that I think our community gotten really accustomed to, and and is rightfully mistrust out though I didn't go through some of the underlying things thus surprise me as well 'cause I heard people talk and you know. We talked a little bit of punk last week about how that could be dressed. Dressed trust in the healthcare system, but all the way down to people that are trying to learn about these communities way that they do that is also causing mistrust within communities, and therefore maybe a lack of willingness to engage with healthcare. Oh, to engage with testing exactly, and that was sort of why she said that. That's why it's so important that if you're say verily just to name one example or Or other group that's offering testing, even if your intentions are great, and you think I'll put a tent up all even go to this community in East Oakland on I'll put up a tent and I'll put my banner on it. People might not come there, so that's why she says you know it's really important for these testing groups, and for the city of Oakland or health officials to work through grassroots. Grassroots organizations like her own that have been in these communities for more than a decade, so it's important to work with them. Because communities already trust them, they know them they know who to complain to. They know who to get results from so that's why she feels like she's filling in a central gap here. And so, what is it that the actually doing? You know you say that they're trying to? To get into these communities. How are they doing it where they doing it, so they've got like a few different places to offer testing one. They've got sort of brick and mortar clinics that they've set up. That have been serving. People's health needs for a long time. They also work out of some use shelters. They work out of some homeless shelters. They also have street medicine team where they have an. An RV that's been remodeled where they offer medical care about now they've testing. They're they've also setup walkup testing sites. This includes in the parking lot of church and other walkup testing sites in Oakland and some other cities so far. She let me know that they've tested more than thirty two hundred people, and for example at one of their walkup sites in Oakland. They're getting almost fifteen percent positivity rate. That's. That's really yeah. It's super high and I think this is a really interesting project for this particular, relatively small area of the west coast of the United States, but other other projects like this around the world, trying to tackle this problem of testing disparity. Don't know about around the world, but I do know in the US. There's a lot of grassroots groups like this. That really worked hard on these disparities. Disparities for example, I imagined this was something that was happening. Because I know these interests exist so all I had to do was kind of look for the one in my own neighborhood when you compare to the testing done in other countries like China testing all eleven million people in Wuhan. It just seems that the United States is simply not spending enough on testing that I as we all know that. But. It just struck me when I'm listening to you talking about this particular effort. I think what's interesting to me, so it's certainly a matter of how many tests, but also this issue of really directing efforts in a way that smart I think is GonNa make a big difference because just simply putting up tents with lots of testing isn't GonNa do it which was kind of interesting. What's kind of weird? It's the lot of what she was saying. Just I kept getting flashbacks again to reporting on a Bola and DRC and there was. Was a lot of issues with people not trusting a bowler responders who were from outside of the community, so not even just people from outside of the Congo but also who are Congolese, but from across the country from Chasa, so there was a lot there that was about very long standing feelings of neglect and abuse, and didn't take well to outsiders, just coming in and saying they're there for good purpose, and they were skeptical, but for very good reasons. We talked on last week's corona pod about the increased likelihood of infection for people of color, also the increased likelihood of poor outcomes of death as a result of infection from covid nineteen. I'm just very cognizant. While speaking that fifteen percent of the people, the no has testing is a very very high percentage. is she concerned about what this could mean for outcomes for these people especially if they have limited access to healthcare following that positive test? Yes, she's definitely concerned in. You know her main goal right now is getting that number down I reached out to her three or four weeks ago, so that was the first time we. We talked and at that point she was getting between eight to twelve percent positive, so it's actually gone up and of course one of the thing that's happening right now. As well as the pandemic is, the is the recent protests. The all over the world in support of the black lives matter movement. Now this is particular relevance to the communities that she's working in as well and one of the things that you us to whether or not, she hasn't even take your feelings about those in her position someone that's trying to test and credit. These disparities I'll the disparities that we see in our community can be traced back to. Make inequities. Supply routes created really in the first place this overcome some of those and help address, somebody stomach barriers, and also to identify them and bring them to light. It's really. Positive that these things are being recognized I think in a new way right now, but we're also obviously worried from transmission standpoint about the gatherings and thank God, and so we're really encouraging our community to come and get tested. If you think you've been exposed at all, and we really just want everyone to a vigilant. Which I think is a very pragmatic response. Yeah, her sentiment is similar to like most of the public health people I know, which is that they understand the sentiment behind these protests is so important to public health, so they understand where they're coming from. Okay, so I'm going to move on here to talk about another story, which doesn't seem to be able to stop developing, and that's the ongoing saga for the drugs, Hydroxy, chloroquine and chloroquine, so Richard and I spent an entire episode of Krona Pod, trying to unpack what was going on with chloroquine weeks ago and there. There was a lot to say after study came out in the Lancet which caused mass confusion around the world. The WHO Holes Clark and trials that are countries like Franz, which banned the use of chloroquine as a treatment, everything went into pro, and we mentioned some potential skepticism about the paper and some problems. Since we talked about this, a whole bunch more has happened, and that paper has now been retracted, and all of the data that is used that came from this particular private organization called such as fair has been thrown into question. I am I. Know You've got. But I'M GONNA. Ask Richard quickly. Can you give us an update on on where we are with chloroquine? Yes with hydroxy chloroquine itself. We can essentially just scrubbed clean. These papers which of Foreman's complete should be retracted. The company involved searches. The has wiped. It's websites and it's really very unclear as we can talk about whether any data existed a tool, so let's try and put that out of our minds that have been at least three studies come at randomised clinical trials now on hydroxy caloric Quinton one British one in hospitalized patients, and they looked at the early, because to see what was going on, and they saw that it didn't produce death. In the patients who got the hydroxy Corkran's? They're stopping the arm of that trial and two other trials, which also were randomized trials for people taking it if they'd been in close contact with someone who has the virus well, that didn't reduce infection, either so it still potentially possible, there are still some other randomized trials going on that. Perhaps you could take it as an even earlier stage before you'd even be in contact with someone upn infected some kind of pre exposure prophylaxis effects. And some some of these trials are still going home, but it's not looking very promising hydroxy chloroquine and one of the places. The Hydroxy Corcoran has been in the most in the world has been in the states, and that's in large part due to president trump's endorsement of the drug very very early on amy. What's the reaction been like to the latest installments of the Corcoran Saga in the states? You know from what I know from where I'm standing I worry. A lot of people's responses are based on their political positions. I guess so. That's sort of what's worried me. It's either like see I told you. Trump's drug doesn't work or see trump's drug works, and you're just trying to Papu this because you don't like trump, which I find this dismaying, so either way I think the response from you know many scientists are we need to actually have good data here and the message. Is that the? The public are getting are quite confusing. Also and I think that that doesn't help the situation at all a I guess what's making this situation. Even more confusing is there is also this data set on this kind of blockbuster study that was then retracted which we can you know white clean and ignore now the data set behind that has been called into question completely, and that's lead to people looking at other drugs, either and there was another research paper looking into Ivermectin that was based on this data. Richard Yeah, it's GonNa. Say searches there was this. Is this company Illinois and when I say company Miami have one employee, or it might have several who knows, but it was set up in the net. Thousands initially seem to be. Doing medical textbooks, and then it kind of went sideways since this hospital data and it see. SUPPLANTER by was saying that it had all this `electronic health records from hospitals, and when Covid nineteen he was saying that the data could be analyzed to see what happened to patients instead of having all these trials. So a number of papers came out before the hydroxy chloroquine one came out. There was one on somehow trucks. In the New England Journal of Medicine from this date set hundreds of hospital tens of thousands of patients apparently. Will this data there was one on as you say, an anti parasitic drug could either Maxon that was only. She does a preprinted, not a pair of paper. And, that was saying that this drug could be helpful than there. Was this jokes. Chloroquine Study Suppose Ninety six thousand patients from hospitals and people so looking at this and saying well is that possible collects data. People were saying I got some hospitals, and they say haven't worked with you haven't heard of you and ultimately this all went to an independent audit more saying the Lancet. Lancet and the jam said and then surges. Fear said that they couldn't provide any of this data or even any of the Greens with hospitals to third party auditors for confidentiality reasons so this stage, the other authors said well. We have any confidence in these findings anymore in these papers have to be retracted. The item and paper was simply pulled as a print from the. Princess so it hasn't really have been retracted because it was never exact published, and that unfortunate positions led to its own concerned, because either tin has become very popular in South America. Partly as a result of this paper, the Peruvian government's included item actinium. It's national treatment guidelines. A few days after a white paper cited this reprint and Bolivia's also either maximum to treatment guidelines. This is all from recession Carlos occur of the bus lane institute global health. He raised some questions about this reprint. He's running a clinical trial of Menton and he says well. This papers basically meaningless now but. High Profile Journal Sang. It was wrong and there's no retraction mechanism and he's saying he gets texts every day from people saying my family member has been infected, I can get some either than its intended fees and animals, not people, but could you tell me what does to us? He's really worried about this. And people pray desperate and he said. GonNa lead to. Miss, east! And these papers on treatments aren't the only thing that's happy. Retract towards the African Federation for emergency, Medicine, which is a nonprofit organization, worked with Surges Theater to develop a scoring tool for severity for covid nineteen, and the idea was of your clinician. You put in your patient hat, and it would tell you how to allocate your limited resources like an oxygen or mechanical ventilator, and they've had to basically pull that and say we're sorry. We ever promoted it because it looks like a lot of the data that was apparently based on well. We don't know this data existed it not. Not Exist. We have no idea read. The whole thing is is completely baffling. How often does it happen for big clinical trials? How often does it happen that they used third part? Because a lot of people use these like contract, research organizations things like that. How often does it happen that people don't review the data well David Smith, he's infectious disease specialist at the University of California. He's running a trial of hydroxy chloroquine. He said it's not uncommon for studies with large data sets not really to have external scrutiny of the raw data say he was the same well. Kind of happen. It's just that when the paper is expected to have really important impacts like this one. Baby should have been reviewed more carefully. Because of its immediate medical facts I mean if you think about it. The any jam one which was published earlier in the beginning of May that might have happily trusted on for a long time, and never being attracted to if people hadn't started looking at it, because the Lonzo paper was so high profile, and so immediately attacked by outside critics, now the other frustrating thing is that gentles themselves, not really saying anything about peer review process. And he said the article had accent, Pirie and statistical review and scientific in miniskirts thing, but they won't reveal any details even of how long the suspension privy, and nor will the lance it. Which makes channels at least say now. Science said on twitter that them being told that the cools spent a month each imperative. You haven't said he told them this. So that suggests that the peer review was fast, but it was not exactly rushed, but we don't know efficiently, and the generals on saying and the AGM said that we're reviewing our procedures including how we assess research analyzing. Analyzing large data sets based on electronic medical record data, so maybe we'll see some changes my of this. Maybe we'll see journals, insisting on some kind of certification or more checks about the validity of these big data sets. I kind of I want to you know there's a part of me that wants to get weirdly excited about this because it's like some kind of strange scientific soap-opera. Levels of stuff, but you know I also Germany. Want to get excited about that like as juicy gossip because these this has really real impacts on public health and People's health. This is not doing good things for the institution of Science Right. Now Yeah, some trials hydroxy chloroquine were. Halted? Because of his paper, I'm many of them have been restarted, but not all so it's had a real impact on some trials and yeah I think it leads to less trust than science. Really I forgot to mention when we're talking about Dr. So we was talking about kind of the historical mistrust communities for the health system, but she also said another big factor here is mistrust in kind of in general right now around covert health messaging, so she was saying all of these conflicting things that keep coming out clerk scrape chloroquine doesn't work, or there's no spread between asymmetric people, and there is spread for Mason. Traumatic people the way this land for the. The general public maybe isn't such a charming academic debate as it might be on twitter, it's actually just really confusing. And she was saying. People are really just sort of questioning what to believe, and they're at this point, even sometimes figuring out what they're gonNA. Do based on their own thinking because they're not sure what science is saying. What's just politics in the culmination is actually a really bad effect for just. Just even basic messages to the public. Absolutely everyone is disagreement each other, and it's not even the evidence itself is is hard. Interpret which it is, it's that people even disagreeing on the most rigorous and best ways interprets, and aren't even agreeing on the uncertainty in which to couch their findings that makes it really difficult for for anyone to know what the research findings are, and you can see how the discussion. Discussion is really clouded very quickly. So what do you say to kind of general public non scientists who just feel like? What can they even listen to? What advice should they even listen to your? Why should they believe like? Should they completely stop believing in a test result because we know that there's inaccuracies and test, sir, which treatment is good today to now I don't know. What do you say to that? So frustrating I mean you would say the World Health Organization for the World Health Organizations Messaging has not been brilliantly on Monday. Maria van Kirk said that transmission from as into matic people seem to be quotes very rare, and she's sort of corrected itself to say well. Okay we don't really have the answers to know whether transmission by people who never show symptoms, it's very raw that that did happen quite quickly, so I would still say listen to the TUB Tobago because I can't really think of other authorities that are at least trying to get the message rights I mean. It's really quite a shame. Even the company's making some of these tests, because in one thousand nine hundred. Really, being very selective about the data they present on the accuracy of that tests. I wonder if this is something I tell myself when I see studies. If I find myself really liking the result I almost feel like it's doubly important that I. Look at the data for it and just sort of questioned myself on it because I feel like people are jumping on that. For example, you know. I wrote about survivor blood early. Early in this outbreak, which is now being tested a number trials and an investigator WHO's working on? That sent me a paper on convalescent plasma for cove, nineteen in Africa, and especially in burkina-fasso and ex came up with something like a fifty percent improvement. I don't want to spread that around. Because when I looked at the data, it was in no way like there's X. Many patients and this is how many recovered it was. Modeled numbers to bring it up to that result, there was a lot of math that happened to get there. And then of the data was there as far as here's the number of patients that got better in eleven days versus twenty one days or something like that so I immediately with like I. don't even know what this paper is saying. I think that's just something I think of myself as a good rule of thumb. Oh, maybe if I really don't like it either way round strong feelings, either way more reason to double down on the data because it's more reasons that people are like Sika. Scientists love their theories. They really do scientists fall in love with the think is correct. And there's a little bit of Vice. They're usually. We would do one good thing, but I actually think we've talked so much, and there's so much fascinating stuff there that maybe I might just as you the one good thing this week. Are we happy with a? Sure! Thing I have is. oxidized the Playoffs League one, so we need I mentioned that. I don't even really know what that means. It means the. The British. The British football, divisions, vases and season early. Yeah. And all I'M GONNA do. Well coming up. We've got a whole. Bunch of examples of scientists are going back to the lab and how that's working for them. Stay tuned for that Bertha now that amy and Richard Go and I'll draw this part of the show to an end, so amy Richard Thank you so much for joining me today. Thanks a lot I times. This Week reported Julie. Gould has taken to twitter to find out how research is around the world getting on as labs and universities gradually start to reopen. His Judy As lockdown eases across the world. Scientists are preparing to return to the lab, but it won't be business as usual covid nineteen hasn't vanished. Precautions need to be taken. Malu Tansy is the director of the Center for Translational Research in neurodegenerative disease at the University of Florida and her lab is being used as Guinea pig for the wider. University of Florida Research Lab System. In early May, the university powers that be approached. Molly to see if has center could drop the plan that would help get. The lab opened again to reset in a staged manner that the rest of the research labs at the university could also use. The six people taskforce took twenty days to get things sorted. This involved sourcing PP putting a shift system in place to keep capacity to certain level, and it involved some gaffer tape picture supermarket that has different aisles has one big corridor. Say in the middle, and you can go in two different directions, but then you can go into each and every I'll up and down the aisle with your cart. Pre Pandemic supermarket slash laboratory isn't open lab space where between twelve to fourteen research groups each with between six to twenty love members would work and collaborate. Pre, pandemic Helaba. Be incredibly busy. Several people to obey people coming in and out walking in any direction camaraderie with strong science with a team effort and greetings would fly across the room. It had a lot of energy post pandemic, and now the lockdown is easing. Things are a little bit different. We had to make those aisles one way instead of two ways, and the main corridor is two ways. We have to stay to the ray or stay to the left, and we had to turn certain corridors just one way until we put gaffer tape down the middle, so that people would not run into each other and we had to put aeros on the walls on. On the outer corridors to make sure that those became one way, and you know it required a little bit of a culture change, but so far so good as of June first molly's lap was given the go-ahead to relax the rules a little instead of five hundred square feet per person in the lab. The spacing has been reduced to two hundred and fifty square feet per person, so although that sounds like a positive move back towards pre pandemic normal it does come with some additional challenges I think it's going to be difficult to get back into the lab and resist the urge to very chatty into be very talkative, and and we've known from through studies that. Shouting contributes to viral spread, so it will be a challenge, and it will be important for people to understand that they need to keep your voice down a little bit, and and resist yards to talk too much, but I still think that it's important to have scientific discussions, and if you keep your distance, you change your mask and use your PPC properly. I think it should be still safe now. Going from sheds spaces to shed equipment, many research laboratories use shed equipment. It's very common. Some labs, all setup for that particular purpose, and this is important now that laboratories will be used again. In the UK Prime Minister. Boris Johnson announced that researches would be able to return to work from the thirteenth of May Twenty twenty several guidelines put in place, but one notable bit was that the UK government had advised that shed equipment shouldn't be used where possible. For obvious reasons for many labs. This just isn't an option. Allesandro esposito is a group leader at the embassy can unit at the University of Cambridge in the UK and his team developed new imaging technologies for cancer research, and so part of Alexander's work is to also advise the imaging facilities at the institute on operational procedures as well as health and safety. And one of the most common imaging tools in science is the microscope and making these available for researchers to use safely is important, but also very difficult. Either purpose, because he's how we operate microscopes or by accident, we can transfer bio particles from the microscope to us, and because there are some part of the microscopes that are particularly delicate. That could be damaged for Costa cleaning with the Sullivans like the ABC's we. Put cling film that can be there for the possible. This particular measure is something that is going to bother the users because he's not going to be certainly comfortable and ups will be perceived as unnecessary because there will be also protections that the users will have to wear, but this is how we start waiting for further evidence from other facilities. The top down approach for managing the pandemic in the UK is very different to how countries have done it in Japan. For example, the main government doesn't have the power to enforce any lockdown measures by law. Instead it makes suggestions it had vice, and the leaders of each city or prefecture can decide if and how to use this. This is made for slow and somewhat haphazard response to the pandemic according to John Holland. The vice director of the Earth Life Science Center at the Tokyo of Technology Japan. Now here's particular university has set up an alert level system that will dictate who can onto campus with level four, being complete lockdown and level one being back to pre pandemic normal. Looks like all the universities and Japan have some sort of system of levels of alert, and I think they were instructed to come up with such systems and to. Apply them as appropriate to. What's happening with outbreak? However, each university as far as I can tell has very different guidelines and rules in the numbers on the system that do not correspond to the same. Severity of alerts at each institution so. And they've been coming up with the guidelines. Kind of they go rather than having some fixed. Things from the start, and then changing now that the national state of emergency has been lifted in Tokyo to Take Your Institute of Technology is allowing more people onto campus, but it's still trying to minimize the number of people coming in. This is driven by the friction of paperwork, so they would limit the number of people coming into the campus by requiring them to fill out so many forms. And these forms have to be correlated. Put together by the entire institute or department, and then forwarded to a vice president for approval. And so this looked like a pretty daunting scared, actually many people away from one to go to the labs unless they really needed to do so so then people are being asked to take their temperatures before they come onto the campus and there they can take shots of the the temperature on their thermometer and show it to the guard at the entrance to the campus. However I found I could walk in the back entrance to the campus and nobody's there. Check ignore for a monitoring so. So it doesn't seem to be super strictly. It's more of a matter of discouraging people from coming the campus unless they need to go there for some specific reason. One. Thing that does remain consistent across the world when it comes to reopening labs is safety first. But if that's the case and you're limited to the number of people allowed into the lab at any one time as a result, how do you make sure that people adhere to the safety rules? This is one of the biggest challenges says Alexandra Esposito from Cambridge University. Has Been Safety has to be based on trust like in all environments, even in Research Laboratories are those people that are a little bit more easygoing. Let's say. I would assume that they will never put themselves in danger or others in danger, but they may underestimate ocasionally brisk, and there is other people that he's a overly concerned about risk. Even if the environment is safe, and then there is the bulk of people in the middle, so yes, the the actions that we are going to take is clear rules messages on doors, also speaking about having good behavior behaviors in terms of the health and safety proper cleaning loves using PP's, but also good behavior. We the with others to be polite to ask if people is not respecting the rules to tell. Finale, Tanzi from the University of Florida. The biggest challenge is making sure that. Accurate log of when they've been into the lab. This is really important for tracking and tracing after outbreak, but it is a change which may take research is a bit of getting used to. Normally that culture of academia is. You do your work and we don't clock in right. They're not hourly employees and so. We don't. We're not watching the clock. I certainly don't i. don't really care what time somebody comes in as long as they get their work done, and so when you ask them to do that, I think the concern is that we care how many hours they work. We don't really care how many work we just need to know when the overlap happened, if anybody becomes sick. Sick, his allesandro again and eventually it is going to be down to good leadership, and to make sure that they will be ready to resolve potential conflict that will be between users if you want to read more about the challenges, facing researchers who were returning to the lab does a story on nature dot com that you should check out up at the Lincoln. The show notes. That we've come to the end of another episode of Corona pod. Do join us again next week and remember that there's a corona virus free episode of the nature podcast going up every week on Wednesdays, you can find that on all the usual pod catches, and if you want to get in touch with us about anything, we've talked about on this show. then. Don't hesitate to take your keyboard. You can find us on twitter at nature, podcast or email US podcast dot nature dot Com until next week. Thanks listening and Stacey.

chloroquine amy Richard twitter Oakland Krona Pod Lancet corona United States California Cambridge University University of California Berke Allesandro esposito Google Cova University of Florida NHL Nitty Baker
196 Author Ben Philippe Returns

What Book Hooked You?

1:02:19 hr | 6 months ago

196 Author Ben Philippe Returns

"This is what Book Cook Do. I'm Broccoli and thanks for listening. Excited for this episode, because Ben Philippe. Back on the PODCAST. He was did the PUCK is way back. When the field guide to the North American teenager was about to come out. And obviously went on to win the more toward and better an. I. Since that first episode, we've. Texted back and forth a little bit when I went up to New York, we met up so we've got to know each other somewhat and. So this. Episode is much more of a conversation. It's a lot longer obviously, we actually talked for probably another hour after. I stopped. We're talking about this and we're putting the conversation because he has a new book. CHARLEENA's? Verb. Coming out on September, the eight we talk about that. We talk about what it was like to win the award and get into a whole bunch of other conversations and tangents. Probably a much more free flowing than what you're used to but I think you really enjoy it I certainly did so listen. So. How have things been going nowhere the pandemic? How have you been? Coping through all of this. Everybody has their own way of coping. Somebody was telling me like, oh, it must be really easy to write during this time unlike librarian. So not a I will I will read I've been reading a lot and I've been baking for some reason which might be a sign of depression ono. Bought a rowing machine. So I think everybody's coping in brand new ways that they did not see coming. Now what kind of rowing machine did you get? Did you get to one with the video screen and everything on it? I got the water rower which comes with the possibility of getting video screen but it I buy it yet because it's like four hundred dollars for. A, but it's like the pretty one who's Ever would and there's one and it spins is supposed to be released. Said like my friend. Got It and swears by it. So I'm GONNA install it. Tonight or tomorrow and start my role in journey which I did not see coming but. Probably not, GonNa step into a gym anytime soon. And now I have a pandemic sort of blamed for that. So we'll see we'll see what happens with this thing. I've been I one of those up because I like the idea of owning a rowing machine. Did you ever watch A. House of cards. yes. Like the first two seasons I think I watched. Oh. Yeah I think it's in the first two seasons. At some point he gets a rowing. I do. An old school wooden one. It's Kinda like that except there's a water tank. I do remember that and I have a treadmill I have been using it. I I do like two miles a day. Solemn. Slow but I'm on it I'm running. First thing in the morning. I can't say I'm healthier because. I just of use it as an excuse to eat like an idiot but an. I'm doing something. Don't. That's the whole point of exercising. It's an excuse to eat like I've made a full. Hummingbird cake and eight Matt thing read as Light. that. It was a sad bleak day from meetings like the last three sizes I'm like. Well, there's no one coming over. I'm not going anywhere. They can bring it. So I I literally poured like a dishwashing detergent over the last third to stop is often. My dog was looking at me like not quite understand it standing but also like judging. That's great. That's good. So I have no, there's no template for return guests. So yeah, I was GONNA ask is the first time. we I think we went into like your life childhood in life. And because I've had about a dozen people so far come back and there's never so we. Typically just hit record and I just find the beginning later basically. So. We have not had a full deep discussion. Since. The Morris Award. We've we've texted back and forth about it. But. So I wanna kind of breakdown what happened so For the audience doesn't know the field guide to the North American teenager. Came? Out what was it January of? Was it eighteen or nineteen? They don't mean anything anymore but I'm just trying to do anything eighteen. Right. Could be nineteen do it's been a it's been eighteen months. So whatever so that it would be nine then I guess I am very happy would have to be. So Comes out in January of. Nineteen. And then what was the fall of nineteen? So, like nine months later almost that. The book it's nominee now I. Do you know anything that like. I don't even know how it works does the publisher. Like, nominate your book like put it out there for consideration I guess is the term. Like, and do you know that it's being put out there for consideration or does the committee kind of decide WHO's being considered? Do you know how any of that works? I do and I will preface by saying that It was amazing. Honor I am so happy to have gotten William C Morris Award. It's I'm not saying I'M GONNA. Say Next to like diminish that in any way but. Apparently the publisher nominates books that they feel are strong contenders for a bunch of awards and they never or rarely tell the authors because you know if you say I'm nominating Pulitzer that. Gecko and then like. You're not selected or like the Pulitzer Committee like doesn't approve of the nomination. That's a bummer to tell the author. So they just do it on the down low and if denominations come through Denver. Kelly. So my editor is L. Asandra Balser. While certain Bray. They're amazing and she did that she nominated and you know it worked out that day picked a field guide along with for the book. And she. Normally. She emails me. She's very nice in emails, but she was trying to call me. And operate free to talk on the phone not just without Asandra Luli with anyone I hate talking on like this is more natural to me than talking on the phone for some rain. Trying to call me clearly she out through the hey, what's up and she told me, Ben you've been nominated for the Williams Seymour's. Oh. Call. Thank you. and. She was sort of like disappointed in me Kaz what disappointed in me but you know this is a huge deal. I'm like, Oh okay. I did not know how. Caliber by. Enthusiasm because I had heard about it but I wasn't like involved in Yalta yen tire ecosystem. But no, she had to serve me up I know it's a big deal because there's this book one this book one like they're really selective. So it took a little bit of like jazz fingering for me to catch up. Met. And so once you're nominated, is it Do you do you even allow yourself to get excited about the prospect of winning No because someone. Wow. Now, I'm doing the tell all not allesandra someone else told me that A. Comedic books don't usually win. In the field guide is kind of a drama coming of age, but it's a big part of his comedy I wrote it. That way sounds like. Okay. So tell me win Josh fully committed to not winning like. It's not A. Begrudge sense it was one of those things were like, no just to be nominated to be one of those five finalists on the fight. Is Plenty. So I was moving along with that. You know you go there all the other authors you have fun had really good food all of that in the selection committee. told me it was an actual shock like Allesandro was dealt with me and she was completely shocked. So Yeah I did not expect it at all I really thought it was just that you're nominated you're not going to be the winner And so do they. Do they tell you before they announce it on stage. Did tell you the night before. It's morning is it's not really early. It's eight which I guess because they're all educators and That's not early. they tell you the night before there's a dinner with all the finalists. So we all meet and mingle and talk and eat those. To kill for like little duck meat meat balls at still thinking about it and you go home to your hotel, and then that's typically Wedneday say, Hey, you get a call that says, Hey, it was a pleasure meeting you tonight by the way you're to winner you prepare a speech for tomorrow and by then it's eleven pm the way it worked out in my case is that Imus socially. Linger parties and I know everybody loves us. Eight. At their awkward at parties. But for me, it's actually like really awkward I won't talk for forty minutes. Then I'll get like a burst of energy ruin for without breathing for twenty minutes it'll shut down again but me allesandro was sort of like the last of the authors still hanging around. 'cause you know the committee's amazing. The all have cute kids in Q. Dogs. Were literally trading photos of dogs kid and I was the last one there and then they were like he's here. So instead of just like waiting for him to get the hotel room we can just tell them now. So they told me Allesandro was tearing up I was really overwhelmed and hugging profuse. Thanks. So they told me in person and then I had to rush home wake up my mom to tell her and then I had beautiful jazz fingers things is like no we'll see more toward. Dairy not lil a and prepare a barely coherent speech. Great. So What before you won this award, what was your attitude towards the book in As far as? Its success essentially. Really. Happy. Can think I'm trying to think if there's an arc to how I felt it came out I went on tour with epic reads round time. That was great. But I was day debut author, which means that like if you're on a panel with. Three other authors who all have book series like when people come. Your the end to sort of get alderbrook signed. You're sort of like the person that nod to. Thank you. You were up there I'm not gonNA buy it but. Up there and it was just sort of like all social for me A. I thought he was doing well, people enjoyed it, and that thing that. Almost cliche shaping that. Kids reach out to you. It's actually drew, which is wild like I have a website but my website is mostly because someone told me you needed to have a website to my friend designed for me but through their like I got people messaging me thanking me for writing Norris Kaplan. Giving me, they're really uncensored thoughts on like the love. Triangle. Out asking is it's going to be a TV show at all that stuff. So it was really cool to know that people were reading it. I kinda tuned out of the overall conversation. Not. because. Talking to you all issues like therapy I don't know I just think that. Okay. When the book first comes out when you having your first book out in the world. In my case I was on good reads every single day. Mostly because when you have like five to fifteen reviews up there, let one person loving the book and One person hating. The book brings you from like a four point eight to two. So I was really really keeping track but when it hits like thirty forty. Reviews or Ratings, and you just sort of all fuses right someone gives it a five. It goes up by zero point zero zero to somewhat gives it a one. It goes down by zero point zero two. So I was able to tune out of it. I think. That's what you need to do to be able to like know twitter and say NC random tweet from someone who's a With this noxious I could not finish it. Make you reading earlier are see tweet someone I. Love this book on My right Mark Thank you for reading but you can't really internalize it too much. So I think I was good at not. Diving, into much I am also not going to name names but I know authors who are like. Deep into it like. This much to get into this list and to sell that much to that list if I get into the New York Times bestseller and get it like this is their fulltime job. This is both their dreams in their careers so they're really focused. Not to be because I still had my day job and that wasn't my counting to buy a mansion. So. The experience was like really not low key but emotionally manageable for So now you have the title of award winning author. In front of. Articles that are GonNa be written about you. It's in front of the new book. Can you wear that comfortably. And do I aware to title of award winning Comfortably Yeah. It's fun you want an award. I is there specific to say? It's really fun. I, wear it comfortably it. You know what? Brock I wear it comfortably good good because I don't think I. Would I think I would be But, I'm glad that you do because that's that's what the answer should be I feel. Okay now I'm curious why would you be comfortable with it? Why would I be uncomfortable with it? Yes. because. And this is just projecting onto myself. It would be like. That book was award winning. But that doesn't mean that I'm award winning author. Everything else I can write from this on this point on could be hot garbage. But just be like it's like my past. Doesn't necessarily mean that that's what I'm going to continue to be. Interesting is really fascinating. Can we can only get deep here? Can you feel really cut this out if it's nonsense That's very interesting in might actually entail into the second book. If you WANNA talk about that, no pressure I think because a lot of my life has been. Doing stuff in always feeling a little bit of. Imposter Syndrome but also that. People are GONNA assume. It was a bit of affirmative action. I got a little bit of that with field guide I. Always feel like when I get those mentions like those credits. I grabbed them for all I can like no, you did win an award. So you're GONNA be award winning author because that's the order of this words. Because I know or I internalize partly the fact that for some people is. They gave it to him because he was black bowl. He got into the school because they needed black students and that's me sort of like being won't about myself as sort of like. A. Way. I've learned to approach the world. So. Yeah I think it's turned into like it's turned from a bug into feature into like. When praises me? Like it's adequate I'll go with it like something literally award, winning. The awards on my shelf right now from. Award. winning. Voice of his generation Ben Sleep it'd be okay it's. All calm down but yeah, I just want all our sorry. That might have been too intense. For Zoom Therapist. No and I think like like I said, I think that is right answer. Well and actually because I think. There are people that. Need to be proud of an tout their accomplishments and then there are people that. Need to be more self aware of themselves that. Just because they blew out a candle doesn't make them a firefighter I mean. You know that and you know there's the people that need to listen to the vice of follow their dreams. Are not the ones that usually listen to the people that are in elevated status has already are usually the ones that you know are following their dreams you know with no sense of other people around them and. And I don't even know if that makes sense. No totally does. And I. Sorry I. I don't know how good of. Whatever I talk with, you always talk about like everything all at once. I see my students do like a shut the college level. I teach screenwriting. So I see students were like. Listen Nolan was pretty good. But I'M GONNA. Be like the thing they come in with like complete self confidence and they're just ready for the world at really do believe their divorce of their generations. And from the outside someone who's never had that I weirdly admire it. Because those people I, mean terrible to teach different workshops because they can't take a single note like students will be giving them really valuable notes their classmates will be I will be and they'll just be like sitting there nodding but really rolling their eyes and you can tell, but you also know that those people unless it all sort of tips over one day they're going to keep going. The only praised they need is to look at themselves in the mirror in the morning and I. So admire that because I also see the other side of it and my students especially. In female students and students of color like. I have so many students who will submit an assignment on time and they also apologize at the same time. which is like a little baffling. They're like, here's my first act I'm sorry this is so bad. And I'm just looking around like why do you feel the need to do tonight you literally did the thing whereas I have other students who are like listen. I. Know You're teach her and you say you're not gonNA. This for people is just it's on the syllabus that I can't do it but I'm pretty good. So I think you should pass this along with diarrhea. So I see both sometimes in whiplash effect in the same classroom. So I'm always like tuned into How much? Self worth should you have as an? Artist before it becomes like liability, right? And I think what when I give my answer that I'm that I would be. Uncomfortable with the award winning title if. It's more that I'm scared that I would be the person that thinks that the voice of their generation like I'm afraid that I would. I'm so fearful of be met of being so not self aware. That would scare me. I I definitely have a little bit of that for some reason it just. Actually why did I? I have a lot of that none of it lives in. The Morris Award thing. Because, it's a really nice award. All the other authors were really to was amazing. So I only have positive feelings about it but. I do have the fear that like. Mice second book is not GonNa be as well received because I was like able to. Both take some chances with it, and there are things I would definitely change and now I just finished wrapping like a nonfiction manuscript. Of essays that I am terrified of the world seeing it's that thing like a postponed to chat for and I'm just like what am I doing writing this? Why this is such idea it's going to be a disaster I'm going to get canceled all over by both twitter in my own family But yeah. So I definitely have pockets of anxieties. So, well, let's let's transition and talk about the new book So charming as a verb comes out onto eighth Tell. Me Give me the synopsis of the Book Start Out that way. I've had to do this once before and it meandered I was able to find a thesis for it. So this is my second attempt should be better than the first one. Term as a verb is the story of Henry, anger was the son of course, Haitian immigrants who lives in New York City, and he goes to a really fancy sort of like new ag private school that he got into because of a lottery essentially. So his classmates are all the children of the wealthy class of the upper west side and he's one of the you know however many percent. Are In their free. I think that's loosely based on my own experience like I got to go to Columbia for free because my family was. So broke and being broke surrounded by rich people can really mess with you a little bit and Henry it's a love story. So it's the story of Henry sort of meeting with the Corinne who is a classmate is and she is the intense. Asked black girl who is always ready to have to shoot her hand up in class with the right answer and point out when the teacher just committed a micro aggression. So she's that intense person in Henry has like a really really thick outer Shell He doesn't talk about his own private personal life to his classmates heat parties with them. He's charming at school he's also an it's. Mentioned a few times, the books because I just wanted to like hammer at home. Really really good-looking. 'cause my biggest pet peeve in waie stuff is when someone is like cartoonish -ly attractive and no one mentions it. Everyone's like my God. He's so dreamy like minute that is a model that is a model just happens to be wearing a hoodie and carrying some books pretend like that like just a regular human being So he's a good looking tall black kid and he is very aware of it. So part of his life is that he makes a hustle of it like he's a terming dog walker and flirts with elderly dog owners. For a little bit more money and he's just learned to serve a smile and term his way through the world. The inciting incident is that his less than honest dog walking. Business is uncovered by Corinne and Corinne is graduating from high school. They're both seniors and she realizes that even though she has degrades, she's probably going to go to college. No one likes her. She's missed out on that entire call, a high school social life part. So she blackmails Henry into being her social guru. Taking her to parties socializing her. So she can in highschool on a high social note it's basically she's all that but. With a slight twist to it and there's a whole backdrop of you know college applications and the expectations to be an exceptional immigrant at are placed on the Henry. He's not just a sociopath but there's a reason why he's doing everything he's doing. So that's more or less. The story of charming as a verb be honest on scale from one to ten how? What was the idea when you first got started on it? How did you decide that? This was the book you to write what were you? What was that first thing that got you saying? This could be a story that I could flesh out. What kind of was that nugget that you started with? Things. Well, you know there was the whole college admissions scandal like now fifteen years ago where parents and celebrities work sort of like falsifying their children. College applications in Chievements to get them into fancy colleges like blackmailing, paying off the bullet all that stuff. You remember that right? And that was always so so weird to me and it became kind of like the overall narrative about a prestigious colleges out there. And in my experience both personal in observing people around me. Like it's the children at one of the most getting into a good college, the sat's sending in those applications refreshing my browser within an inch of its life. I did all those things. Put all my head. Eggs in that basket almost like unhealthy level. Truly. Especially, when you're an immigrant, that's like the golden ticket. You get into amazing college in your life is set in your parents. Life lives are set and it's all worth it. So whether your mom was a nurse that works eighty hours a week in your dad was a janitor. Their kid got into an Ivy League college boom. It's a celebration for everyone. So I wanted to write a story where the person that is like going so hard to get into college is the kid in the parents maybe does a little parent like pressure. Involved, but it's really internalized into that sixteen seventeen year old walking the world who knows that like one letter a when physical letter in the mail is going to change their entire life am to douse part of the inspiration. The other part would be that in the field guide to the North American teenager. This a spoiler well, but that's okay. It has a love triangle in it but it's not a black romance. It's norris with Artie who's indian-american and with Madison who is White M. I wrote them based on people in my life. So you know obviously there's a lot of myself in that story, but I always wanted to put a black romance out there you know to dark skinned black people. Maybe kissing. Making out all that stuff and that's sort of how I came up with Korean in Henry's dynamic. eventual. Third Leg I. Guess. My favorite of the two is Korean. The Young Woman Who's always Superintendent. Everybody's afraid of just because I feel like. I have beef with the term black girl magic that talks about being like super effortless and black women. Black girls navigate through like you know looking like they're out of the music video and everything is effortless and in my experience you know. No black it so much harder than all of us combined like dig at sexism racism they get the intersectional like of it. It's a mess. So I wanted to write a character who was kind of aware of all of that. That is like really intense but she knows she has to be she has a really out a tough shell, but she needs it. It's car armor. I just had the idea of a very specific moment that isn't a. In, a book. where? She raises her hand in class to give the answer and as she does, she catches the eye of all the kids rolling their eyes. And she raises it anyway and she sort of gives the answer anyway. As wow, that's really. Hard thing to because my hand be down I would write the on test but I would not raise it and make myself known sort of validate all the negative opinions of people around him but she doesn't anyway and I think a lot of black women just have to navigate the world. With that focus. So I wanted to write that in a teenage character. And so we met up. When I came up to New York last summer when you were. Doing, like. Essentially maybe an and maybe you would say what's different like a big rewrite of this book. So like what was the main problem initially with Kinda figuring out this story. Where getting into that? That was last summer that was last summer. So yeah, we met up last June. Yeah. When I was up in New York's. Culture days. Yeah I saw Tina theme person for the very first time. I'm. Not sure in real life you always see like oh celebrities. Like. She's exactly the height you expect. Feels like it was twenty years ago we were. So close we were like not social distancing at all. The big rewrite. Yes. This is the second draft of the Book I. The first draft is such a disaster because of that issue with the character of Korean. Because she's wealthy in this book also her mother's very, very wealthy. But in the first draft, that's all that's given to her. She's a spoiled rich girl so it's almost like. The exact expected romance, you would expand between hardworking dog walker who's really descent of the janitor of the building and the girl who lives in a penthouse right and she's spoiled away. She doesn't have like an inner core. And I think because of that a lot of like the romantic scenes or the scenes of the two of them getting to know each other end up happening at the dog park and I described dogs for like pages papers because there's not much to the characters they're dynamic isn't really sort of like alive for me which made it a really really wobbly and boring and underwhelming book. And I kinda just I feel like writers can tell when that's what they've read. I wrote that draft I submitted it and I didn't hear back from Sandra. By, editors for a little while and then they were like, Hey, can we also talk a phone and again people owning to talk with you on the phone? Never a good thing. If it's good news, it's texted with a bunch of exclamation marks in. emojis. And what sort of tiptoeing around it took around it until? Ultimately take him out yet just think this needs to be like we reshaped in some way like literally figure out who Corinne is who Henry is. and. I knew they were completely right because I did not care internalize everything. Any bit of might pants or shirt. I. Remember I had a chat with them. I sat for one minute than the full draft all like eight thousand words. into my garbage bin and I emptied it on my laptop now at emailed it to them so I had a backup But I never used it again because I knew it wasn't. A good book or book I would be proud getting my name. So that was the second draft that had start. All the way back to the beginning. Is it hard. Do you. Are you able to fall in love with your second book as much as you do with the first given that there's no, there's so much pressure on the second versus that isolated time when you were writing that first book. There's not for me, and this is just Ben, speaking a lot of people feel a lot of pressure about their second books. There's not that much pressure for me. On the business side of things, you know the board behind the scenes of things. It was still with deal like when I first. Books I always knew that there was going to be a second one. So I think I had more time to prepare for what that might look like the second story I would need to come up with. So that was the level of preparation the first book. I didn't think so at the time, but he was a lot of myself Manera really who read it love telling me that Jesus Rice of an I actually I think I mentioned it on the first podcast and I could feel the pushback from you. Did you really I think I alluded to it and you I could feel the push back on it. I think the push back is that it by head I was going to be with a really snarky moody judgmental teenager. And everybody who knows me? It was like Oh no, this is you. At Age Twenty eight which was was kind of hurtful was kind of like well, you guys you don't know. I think that was the purse back but also there was something like really I know norris tablet I just know that character so. So those something autobiographical and something freeing about writing him for the second one they're fully fictional like no one in his book. Not even like the parents I was thinking about that the other day no one in this book is based on someone in my life whereas I think four six people in the first one that we're just. Plagiarized. Let's as a for real life. So. In that sense? I'm I'm very very engaged in a book, but it's less of A. Direct connection. I say that now but I know I'm going to be like all sorts of salty when without and no one thinks that the. cartoonish good-looking. Yet that's not GonNa, happen you going to be like oh? Okay. This is a new character. Westbourne Norris was snarky moody in short everybody loved telling me that was. So I know I'm going to feel some type of way about that but that hasn't happened yet. That's funny. So You you mentioned that in this book. dog-walking and like park dog parks and things like that are a big thing. You own a dog. So you're very involved in US like a subculture of dog owners in New York City. I can't like so I have a dog, but we're out here like in the suburbs and things like that much different experience than having than me trying to process. Owning a dog in the city let alone owning chote. Having children. In a city here's another ship they're. To get. So like. Obviously having taken your dog on many walks taking your dog too many parks is like noticeable like quirks and things about those situations that maybe you? Used for this book. Absolutely let's this book but that first horrible drafter I didn't spend time with the characters I'd just like describe books and dog parks really like two thirds of it is set a dog's bark. Just. That just does observations and side characters quirks. I have a dog is blue. She's very cute white lab mix. On instagram unity many many pictures of her I think New York City. You're totally correct not only is it weird to rich to have dogs or big dogs in my case, sixty pounds in the city, but the city is just exhausting in overcrowded period for further humans and yet. So many people in the city have dogs like you I. Think it's just increased recently and not just be the covert of it all but in the past. Ten years so many more people have dogs and some of them the idea for some a lot of people to small dogs that are manageable but then those small dogs are more skittish afraid of overwhelmed by the city so they're harder to sort of. Tame manage because have no chill. At the big dog and I just get notice like the dog park culture of walking dogs in the morning of dog walkers were all like students or aspiring actors who you book through Apps who walk like five, six, seven dogs in the middle of the day they're like people who are overly involved with the dog run. The dog run is little. Parking tied the park for the dogs were their seats and tables and some people just take it upon themselves to be like the community manager. And it can not just a question of like, please pick up your dog poop because everybody is very good about that used to be in Harlem would poop. You feed. But now people are more and more picking up It's just that like. If you go on instagram there photos of the doctor every day they're like community like Oh potluck dinners like right next to A. Dog poop it's very strange. And I think it. All boils down to people in the city being incredibly lowly. They get dogs because. It's your best friend that you just like. Feed and keep. Krizner essentially. So people have them and it's their -peutic but the city is also overwhelming ethic. I just enjoy that like blonde that dog owners have some people just emanates off them. You See at at the dog park, they are trying to make conversation with everyone they're doing the baby voice through their dogs my dog not that. Weird I'm not I'm not like Oh what's your name? Why else sniffles? Thank you Brady. Great bed. That's not me on my journey judgment. Judgment I think I'm a pretty normal walker, a dog person dog owner like when I go to the park. I think actually. Considered, as? Moody. and. A social because I asked my huge headphones on. I rarely take them off I will have fool smile and nod conversations with people while listening to like I'm not there to socialize and they're deployed with my dog. Actively play with her not just like. digger off the leash while she sniffs around. But yeah it's a very. Intense subculture because it has to be. I've seen dogs on the sidewalk just randomly eat a cigarette. and. The dog owner it'd be like. What do I do? I. Don't know. I was it led it. But that's still a lot of tobacco like they can't eat chocolates. I'm guessing swallowing cigarette isn't good for them. To emergency numbers, you take them to the vet. It's not like having a kid. I don't have kids and I have a dog even I bristle at the whole. Oh it's like having a child. No, it's a member of your family but I'm guessing child is different. Call it a hunch just because you have so many more like items of clothing. Sorry firetruck. Because New York. If tiny dog that tiny dog would be losing their mind right now whereas like blue is just sitting there chilling. Chuck over. So your next book project after charming as he verb is going to be a nonfiction book. calluses much as you can about that and kind of alluded to. Your trepidation about. Parts of it already. Sure. I don't know if I'm not supposed to talk about it but that's a clause I never read or. By its announced. So it's it's it can be somewhat talked about right. Yeah fully talk about it. Yes what are they gonNA do like no one's going to buy like He told us a little too much I'm GonNa Pass. It's a collection of non-fiction essays with Harper Perennial The title is sure I'll be your black friend. It's. Not even based on me stories of my life having been a black person in primarily white spaces I'm I've always had to be. Comfortable with that because that's all there wasn't of August time. I was born in Haiti the whole. and my parents were. Also say rich. I've always got a house with three floors in. A Cook in Heyday, you're rich And they sent me to like the kindergarten where old the other kids were. Like foreign workers and Americans 'em. So all my all I had some classmates do but a lot of my classmates were white and got the you know my dad was an aspiring politician, not really working for him. And he really wanted me to make friends with those white kids says I kinda know Connections because then that can make their parents So Dow's layer of it when I was six weeks to. Quebec, Canada, and we didn't even move to like Montreal Sherbrooke which was like Oh. No, I was the black kid in school and when you're super. Young. Adam super easy like before they the internalized like a social constructs in biases and racism and all that stuff like can I touch your hair? Okay. Cool. We're best friends for two years now. So I had that experience to, and then you know kids grow up, they learn from their parents and the land from the world racism comes in. So I talk about that we move closer to. Montreal. I talk about sort of like socializing with. Other black people and how that was a little hard for me. My teenage self was a very sort of punk rock vans warped tour type Agai as opposed to hip hop rap type of guy. So I got the Oriole label fairly quickly. Also I talk like this and I got good grades in school. Talk, about my parents divorce, the cultural shift from being like wealthy in Haiti to being. which monetarily like translates to being lower middle class broke. In America and my mom was like a surgical nursing Haiti shed to go back to high school when to Canada she did not expect that that Kinda lied about life. So they got divorced, that was a lot of like. Unless it background noise not to diminish it but it was just like a lot was happening and I talk about moving to New York for college moving to my dorms, and again it was the it's Columbia University of wealthy white kids trying to find ourselves I remember going to ATM with a floor made of mine friend and the left a receipt in the machine. They had thirty eight thousand. Dollars in their checking account. Now A, there have been like tuition that a lot of thank you dad was like in the Cayman Islands moving somebody around I don't know I just knew that I had a fourteen dollars in mine. And I did not know where the Influx was coming from. So I talk about that and it's it covers the first sight basically twenty five years of my life. Then I talked about moving from New York to Texas for Graduate School and being surrounded by writers and trying to find my voice writing it's very narcissistic is a long chapter dating APPs But hopefully, it's funny. That's what I'm hoping for I promise. That the intent was for it to be funny just because I feel like the last essay, which was the thing I was working on now, which was cobbled like a response to the fund fund year we're having. All of the Gaden nowhere my book was fully outlined in America decided to just like. Rural curveball into Global Rick. So I talked about like not a lot. The last essays about black lives matter and. What it means. Love, all my friends although he's When you have friends like posting black squares and you also have friends, there are slight into you're saying like, Hey, don't you think they're going too far with the? Hey. Would you feel different about this if you were Not Black, and you just have like. A trumpet from curb your enthusiasm the backdrop play. Do I process this but I do think. It changed a few things in my life like the year two, thousand twenty. I used to really live. I told you brock talked to you becomes therapy. Stunning. I used to really live for like the approval of certain white friends in my life. Delight. Two months ago. A month ago I really serve craved when they texted I answered I like right away. I. Google calendar with their birthdays. They did not earth face stuff like that and they were racist or anything. They're just nice people but I really gave their approval. And I kept it kind of like it's somebody shattered crystal somewhere I just don't anymore. When they texting like? Hey, are you? Okay thing of you I'm not answering. that. Last one I like coastal alert Chad to work on tinker with was dealing with. Figuring out what that crystal was what exactly broke And making it funny as again it's a funny collection. So. Then the difficulty that you've had writing this nonfiction book is that because it is so personal with us, you have to kind of expose yourself. You can't really hide behind anything. Or? Is it more that because it's about your real life and there are people in it that are referred to our might see themselves in that you're worried about that or is that kind of a moot point now because, as you mentioned, the crystal is broken. I thought it was the second one but the crystals. Rogin. So if I get like that text, I'm not answering a giant gray bubble from someone who was hurt by the book I I struggle to Care I. Think I will go to care I think it's a I I think it's writing about your life it also used to writing. Books why come with a very clean three extra for at least the way I think of mine It's harder to find that structure when you're writing about your life right to find an arc to stuff that happened to you because it's just events that you try to string together Something traumatic. Ish doesn't have a really you know gun-ho resolution the resolution is in what Bits of wisdom or analysis or jokes because as a funny book, You can extract from that I of like writing something that felt coherent felt like he moved it wasn't just a brief. Survey of stuff that just happened was a challenge that I might not. We will see jury didn't like a year. So switching gears. With this pandemic obviously, a lot has been going on. And with that different people have been forced to kind of get into different things so What have you sort of been really kind of steeped in or found new interest in or fell down a rabbit hole of. During. This time. Well always consumed like an. Borderland problematic amount of TV and movies always like the pandemic didn't really change at I. I sound Social Media People Broiler like we're already done with like ten episode series in a week. I'm like, yeah that's normal. You should read as you slacked so like the media consumption hasn't really increased especially centered movies. New. Releases used as I used to like going to the movie theater a lot I think I'm just. Feel free to cut this out if it's a Yikes, I'm just filled with like a weird manic energy. I don't know what to do with I started the pandemic by scoffing at all the dudes breaking bread on instagram. Even like some authors I would. I would not posted at them. 'cause I'm not a monster but I would post about like enough with the bread baking. And they'll be like, oh, well, I made like sour dough Ben help sorry Evelyn. Guy You wrong I. Love You and now I'm baking. Elaborate like red velvet cakes for no reason in the middle of the night. So Karma came back on that one I got a rowing machine. There's myself as Aurora, but I got one sometimes I look at my dog and I'm like. What if I had three of you? So it's Apartment with dislike schedule. So I don't know I feel like we're all spinning a little bit I will call. I think just a little bit of. D. S. on the I'm reading a lot. Motive thinking I'm sure some people are emperor some people it's it's genuine but I have stacks of books like you did not read twenty five books on racism in we. Did, not happen you collected them into a beautiful books to grow and that's awesome. Thank you. But I, I have a hard time believing to read all these books. So I think a relationship to social media has changed and. I'm a big people water. It's one of my favorite things on my head from all the time except when I'm on the subway. Muted. Watching people in east dropping their conversations and I think. Social media has shifted in a way because we no longer have contents. Like content for like here's my hike. Here's my beach vacation. We don't have that right so it. To happen closer to home and I find that. So fascinating like how people are changing on social media, it's a new form of. People watching unlike what's this person doing and go in and they're just like? chiseled with PECs now. Like a forty five-year-old stand up comic I used to like and now they're just like, yeah, I'm a workout instagram thought Zach. Wow. That was in along. All you have to do is be locked in your apartment with a face masks to unlock it Some people are like more politically active especially with the black lives matter summer were having enter Avalon of really really really awesome white friends like that's most of my life like statistically the accumulation from since I was like in Canada And I like the whole it's post black square because reasons a thing that was happening I worked in eyebrow at. People who have been keeping up with her sharing articles were engaged in a way that I will admit I'm not because this wasn't my big discovery of racism. Three weeks ago, and they're just socially engaged and it's discovered this new layer to the world that they generally or of before, and I'm fascinated to watch that. Do I understand it's GONNA dip? No one can stay politically engaged for ever see occupy Wall Street every pseudo movement has to sort of like. Change, forms But I'm just fascinated fascinated to wash it all. So I get since I don't have a six pack in not super ripped. Again, full red velvet cake will be baked and eaten by me. There's no one else around. I think people watching and being on my phone. Are. Two things that have. Kept me sane or just kept me entertained at least. So you're from Canada and so. You must see a lot of. Americans. Looking at candidate. Insane. What a great place it's so much better than what we're living through right now What sort of your reaction to any of those sentiments that you come across? ooh, that is fun little bit of fantasy. First of all, thank you for asking goes this is where I get to go off. Canada and you have Canadian. Listeners might come from me but I'm just going to say it is America. They'll brother and historically right we have our own holiday own national holiday. Three days before yours, but we have our own but in terms of media consumption, there's a lot of overlap there. The same books TV shows films are distributed in both. So many ways we're a lot alike and we see donald trump on oliver phones dv scenes here twenty, four hours a day you see him twenty, two, twenty, three hours a day up in Canada because what affects America affects the rest of the world. So the fantasy that that Canada is immune to all of this is very, very false and I think I. Myself had that Tennessee for a while I was in sort of like in America. I would go to Canada and I would. Watch the news report that'd be. The hell. You geographically should not have Maga- hats here that makes no sense but we have I've seen them in Montreal? I've seen sort of like Canadian offshoots of those same. Organization that same rhetoric videos of you know Muslim Canadians getting harassed videos of spikes of racism like it's it's all the same continent. So there is a lot of overlap. We do have. No offense a way better healthcare system way stronger social net. So I think that doesn't the making a difference but. Yeah racism social strife that is all up there. It's really more personal from up there because lunch real. A lot of Haitian refugees. In the past, let's say decade. After the earthquake and all of that, and they get sort of like the whole build a wall, send them home sentiment that happens in America in Canada. It's it's targeted at like Haitian people and immigrants of that ilk. So I see a lot of it from both sides. I've gotten I love my mom. She's my best friend. I love her so much bells. You're not listening to this but shout out A. I've gotten into arguments with her because she's like. Yes, they're gonNA hate us why are so many of them coming here as well we were. We were the immigrants who did not doing like not that long ago. They're here for a better life. She's I. Don't know I just think. I. Just liked it better when everybody got along no everybody didn't get along. We didn't have phones to fill all of it and put it online every single time. I love her and and we hug and then we laugh in and we watch TV together. But I? Yeah. The Myth of Canada being a utopia is not completely unfounded, but it is exaggerated. That's good to know so. Charming as a verb comes out September eighth then you have the nonfiction piece. So what's then on the horizon after that? Is there anything that you're working on that you can talk about in any way shape or form that you feel comfortable mentioning that we can expect from you? Sure liver comfortable rock listeners this. Yeah I I'm actually. Writing for TV. Now, this a few weeks ago actually because of the Zuma's at all, I got staff into the room for you show on Hulu with Steve Martin and Martin Short. It's called only murders in the building. So. It's very wild to wake. At part of the reason why the edits have been going so slow in the nonfiction book, it's wild to wake up sit in front of my computer instead of zooming into class I, zoom into virtual TV writer's room with people who've been doing television for decades. Now, like writers who've been on that seventies show on family guy and just to break story and right together it's a it's a learning curve, but that's been like a huge dream of mine for. Quite some time and I, think I couldn't quite make it happened when I lived in L. A. Because. Like people don't know what to do. But, yeah, it's happening and I really really enjoy it I think teaching and I know I'm speaking to a fellow educator is not losing its luster but I could I don't see myself doing it for five more years. But she myself riding for five more years and I see myself if they don't fire me because all my ideas are terrible and I never know when to start talking in the Zoom Lil Yellow Box I could see myself doing this for ten years. So we'll see what the next year brings. So. That's very exciting. I'm so happy to hear that So, let's Wind Down with us what is the last great book it? You've read. Is the last grade book that. Read or reread either one. Oh. That's easy. Steve Mark Ohio actually. It's gritty novel is an Iowa boy also, not writer, which is how I met him in all to your book. Edit is nominal. It's this gritty sort of like Ohio said story. It's a little waie actually because the the capture stood out. Our young it's about their sort of like their young lives in flashbacks, all their. Their sex drugs all that stuff but it's it. It's a really engrossing read. really left it, which did not make like pitching ideals across from my laptop to him. Less intimidating after that. So screw you Steve. So. CHARLEENA's verb comes out on September eighth congratulations on this Ben, very excited for it and glad to have you back you're on the podcast. Thanks Brock. We definitely talk again after I am canceled when Dad Nonfiction Book. Absolutely. And that wraps up this episode. Always great to have been Felipe. Any chance to talk to him. Hope you enjoyed the conversation much as I had having it. His newest book charming as verb comes out on September eighth. I. Suggest you check it out. Also, if you haven't already at checkout his debut, the field guide to the North American teenager. Until the chance I to have been on the pockets. Again, be sure to check out some the other episodes with some great why a Middle Grade Writers? I'm rock shelley and until next time keep reading.

New York City Morris Award Canada America Henry writer rowing Norris Kaplan Brock Ben instagram twitter Allesandro CHARLEENA Montreal editor Corinne Ben Philippe
Complete Hokum with Matthew Hussey

Scrubbing In with Becca Tilley

1:26:17 hr | Last month

Complete Hokum with Matthew Hussey

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Doesn't hold back hot mess with a guidance mentor ship and watchful eye of their friend. Renee allesandro we get pretty deep and we just talk about everything. Listen to pretty messed up on the iheartradio app. Or you get your podcasts. Scrubbing in with becca. Kelly and tanya rat in iheart radio and two time people's choice award winning podcast. Hello everybody we are scrubbing in its tanya. Becca is actually not going to be in. Today she had a family emergency. And it's actually really tragic and sad. And so i've been sending prayers her family so if you guys could do that that would be really really great But everybody else is here today. So we have mark we have eason and then our guest co host. Today is matthew hussy ladies and gentlemen. Love our noise to be here. We've done. we're working our way every platform feel like we've done stuff everywhere but we've never done it here on your. I'm really excited that you're not just like a guest that you're going to be coasting the entire episode because i feel like you're in such high demand and so beca said she wasn't going to be back in time or do the podcast. I was just like. I really hope we can get matthew hussy in here because i just obviously i just love you just on a personal and i just think that you have such great advice and People have been really wanting you so it's just going to be a great great show. Thanks i really feel lucky to be here. And i'm excited because i know people have questions so i think as best i i was talking to becca a lot about just like that's going on with her family and she was just saying how it makes you realize how fleeting life really is. You know like one minute. You're here one minute. You're gone so she was just like it's making me feel like i wanna like you know just live more. I think that i mean people. We've talked about this idea. That things normalized. There's going to be some sort of roaring twenties resurgence. I think that people whether or not that's true people will feel on some level. I think it's made people very aware of what they wanna do where they want to go. You know what trips they wanna go on who they want to spend time with. Its times a scary thing. And i think so. What's the first podcast. Twenty twenty one so normally what we would do is we would like to talk about our vision boards and the words that we picked for the remarks laughing so we can save all that for one. Becca comes back because there's just so much to dive into of your word though. Can you tell us your word for twenty twenty one. Yes oh my word. For twenty twenty one is all in and i think i realized in two thousand and twenty. I did a lot of stuff kind of half in half foul. I just because i think of the pandemic in quarantine was like so distracted or not fully present and i think from now on if i'm committing to something like this podcast right now i am all in. I'm not going to be texting and not going to be reading my anything. Like i'm all in here. I want only people that are all in in my life so more half anything in my life. That's my word that's really cool. I liked that trying. Now you've got me thinking about what my word would be. I do so do you. Do you have a word every year. Do it because i i want to be. I don't. I'm not big on making new year's resolutions but i liked. I'm really liked to set intentions and goals. And so i do a vision board to set goals and intentions and then i like the word is kind of what i use is like my filter for every like decision that i make. Wow that's great. that's great. I have certain things are trying to get better now this year. I'm trying to get better getting back to people. Like i one of the things i realized i set myself like a goal lost year. I was gonna reach out to three people die. And then i realized i didn't do it ever like i literally never did it of all the things on my to do list. That was the one thing. I never did and i realized it was because i had a fear that if i actually did text it wasn't that hard to call people. I literally all had to do is text three people a day and i didn't do it and i realized it was because i was afraid that if i did it would begin conversations though i then couldn't finish and i was now just going to be a bad guy a week from now because these people that i reached out to i would now just be waiting for a text back for me. They want to get so. I literally wasn't messaging people because i was worried. I wasn't going message back once. They message back a now. I've decided like a simple thing i'm doing is i'm setting myself. The goal of always getting back to the people that get the come to me rather than opening up a bunch of new threads with other people if they if they takes me or if they reach out to me. I'm gonna be prompt about getting back to them. That would be a. That would be a good starting point from the. You're already really good at that. I think tiny about. I've been terrible. I am actually pretty pretty good with that with me. You get back to me pretty. Yeah with you but you've just throwing me under the bus there with all the people that might be listening. You get back to tanya nice each other for many years. So i would just like to. I feel like i should be up. You know in that category. So that my mom. Let's head fair. I do get back to that woman. I get back to my mom. But they're all people that i'm terrible at people really care about always. That's that's always a that's the that's the thing actually has no relationship to who matches the most there people. Don't get back to you know. There was one person in particular. The i didn't she was very kind to me at the beginning of Of last year. And i meant to get back to her to say thank you and i built up so much in my head like i like. I wanted to call and really sipe properly. Thank you didn't want to send a text and a week. Went by in two weeks. Went by and i kept putting it on my needs to call call caller. Anita needs to be a proper. Thank you and with every week that went by felt like the thank. You had to get better right like a whole thing. Yeah exactly exactly now needs compensate for the fact that the thank you is coming to light and an an in the end. I didn't do it. And i sent a message about three quarters of the way through the year to say i'm really sorry Because not only am. I really grateful for what you did. But now i'm truly embarrassed the having said thank you and and it turns out. She was hurt. By the fact that i had and i felt awful was someone who's really good to me and and i just remember thinking in that moment of got long way to go yet. I'm still a still go up. Go on this. Because it's you that something. I you know i teach relationships and dating and blah blah blah human dynamics in confidence and all of that but man some of the most basic things. You can get wrong when you take your off. That is so interesting. I think that it's good that you recognize it. That's the first step recognizing it is sucked. When when she sent me a message by consider i was hurt. I really like effected my die. Because i was just like a this. This is someone. I actually like value as a human being and was good to me island indefinitely. The like i was the one you have the best intentions. You you know the i wanted to call you and say thank you properly and that was why you know this was partly me being a perfectionist and and thinking i need the best whiteside. Thank you instead of giving an eye out of ten. Thank you just might get seven. Yeah just do it instead of doing that. I set the ball too. High and then. I procrastinate on it and a lack of organization. So it's like perfectionism meets lack of organization and what you have is someone who looks like they don't care and it's it's that that's when the wise really really get crossed and that's what's so sad often about relationships by felt horrible. I think anything. That's something i. I'm trying we better out but i'm also i think the pandemic made me really good at it because i didn't have. I wasn't seeing anybody. So i felt like i had to go out of my way to either. Like send a text or send something nice to just kind of share. How i felt about these people in my life you know but definitely something to get better on always means so much when people do it means so much and i. I often underestimate how much it means. When i do it for other people recognize that it means a lot when someone does it for me but i I continuously underestimate the power. Has when i do it. So that's something i remind myself. So you mentioned this. You are a dating relationship expert. Many of the things that i like like us all the time and have used my life. I learned from you from your book at the guy. Like my whole handkerchief analogy about how like i always tell women like drop the handkerchief and let the guy pick it up. Because it's you're kind of way of tiptoeing into letting him make the first move came from you. So that's when i met you. Which was when. I don't remember what year that was. Oh my god Maybe must have been seven years ago. Some thought six six hundred at this point And one of the questions actually got from a couple scrubbing and listeners was. When are you going to publish your next book Well i don't know if can even talk about that yet. I- suffice it to say. I am doing a lot work every day right now on a special project. So i'm very i'm very. I am very excited about that. Because it's i'm writing at the moment. And i've never felt more passionate about. Writing is hard you know like you know. It's it's hard having spoken about something so much. I've spoken about dating and relationships. Full while i'm thirty three now. I've been doing this since nineteen and so you know it's been over a decade and i realized there's so many things i wanna talk about the i all these videos done over the years i realized i haven't written the best book compulsively right. You know that loss book crazy as it sounds. I wrote that. When i was twenty four and and that book has times bestseller is still a seminal bestseller today in the in the dating world. Anyone who wants to pick up a book on on how to better how to find attract and keep the right person that is still one of the main books out there that people buy and and yet i know i'm like oh my god i'll have got a you know obviously evolved so much since then i've so much i want to put on the page and i'm as i'm writing. I'm getting excited. 'cause i've i've really feel. This is going to be the best thing. I've oh exciting. You can't so it's an economic dating now it is. It's going to be my might be the lost book i ever write about about this subject. I dunno we'll say i'm like i'm i'm writing as if i'm never going to say another word about this interesting okay building. Your wardrobe is a continuous journey of finding. What makes you feel the most you this year. Discover fresh favorites. That do more than fit your style and shape evelyn's everyday essentials fit your resolution to help make a difference in the world. I love my ever lane south. 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That's ten percent off your first order when you go to ever lane dot com slash scrubbing and sign up. Make your mark in the new year with comfortable washable and sustainable shoes and bags from rotties. You've heard us talk about this company that makes stylish sustainable shoes and bags. They're carefully crafted with eco. Friendly materials like repurpose plastic water bottles and marine plastic and rossi. Shoes are incredibly comfortable with zero break in period thinks they're seamlessly knit to shape design with many chic styles to choose from roth. Issues are the perfect way to step into the new year. It's no surprise that robbie's bestselling shoot. The point in black has over three thousand near perfect reviews so start the new year off right with the newest rocky styles like comfy. Shoes brand new bags and washable masks. I mean we both love rossi's you have the bags the shoes we have the goods and we can say that they are worth the hype. They're super worth the hype. And i love that. I have a white bag and i can just toss in the washing machine. And she's good to go so from start to finish rossi's prioritizes sustainability in manufacturing every step of the way. Check out all the amazing shoes bags and masks available right now at rockies dot com slash becca that's robbie's dot com r. o. T. h. y. S. dot com slash. Becca styling and sustainability meet to create your new favorites head to rob these dot com slash. Today we got a lot of questions that were like kind of re not rapid fire but a little bit more like quicker. Quick one liner questions and then we got some specific emails. That were just for you. So i think mark should we start out with like the quick the quick dating ones and the beginning and they can do the emails more towards the end. It sounds just fine. Thanks for being here matthew. It's nice to have you and that was an interesting story. Because i think of you as being somebody who has got it all together and always does the right thing so that story. That was great. You are very welcome. Okay that is the danger of my position in life is the i yeah. It's hard to hard to screw up in those ways which is why tried to mentioned as often as possible. The move any fact that might be lower far as much as you can. This is from grace. What are your thoughts on the phrase of the idea. It'll happen when you least expect it when it comes to dating great singles. She's twenty four her friends wrong relationships and she thinks about wanting to be in a relationship all the time but is there value from stepping away from the apps and the expectations. And just seeing where things take. You is having expectations that it's going to happen for her soon. Setting yourself up for failure well. Expectations can create a sense of both impatience and continual disappointment when it doesn't happen or isn't happening on some time line that we've invented in our minds. We have a blueprint for the way that we think allied is supposed to go and then we tend to be very unhappy when our actual life is out of sync with the blueprint. The idea of it happening when you least expect it is. It's a tricky one because there is this truth to it but his where the truth lies. There's a there's a writer. Could john. Kay who wrote a book code oblique to a professor at oxford university and the book oblique could see was about the idea that the things we want in life are best achieved indirectly that if we want to make money then focusing on making money isn't the optimal way of making money It's providing a great service to the world. It's understanding what gap there may be in the market is creating an incredible incredible product is delivering value. Is building an amazing team. All of these things lead to making money as a byproduct. Al love lives operate in the same way. I often think that people take fall to direct and approach in their love life. They're very literal about the things that will improve. They love life. You let me go get my head on. Let lemme get on a dating app Let me go on as many dates as possible. And it's not that those things bad of course. They are off dieting but people. Don't people continuously underestimate the things that seemingly have nothing to do with the love lives that have a major impact on l. Love lives and so if you take if you take two people that meet at a friend's engagement party for example. They're asked for years off to that. How did you guys meet. And they say well you know. He looked across the room. And we made eye contact and You know i went over to the catering stand and he came over and he said hi and then we we. You know the rest is history. Went out together. You'd say wow. It was all about that first moment when they made eye contact and he decided to say something. But if you zoom out you see the oblique picture of how that came to be. Which is she had friends. The men that she was at an engagement party in first place he did too. They both had schedules that were free enough that they could attend that engagement party. They both lived in close enough proximity to that city to be able to attend that engagement party. If one of them had lived in the middle of nowhere far away they wouldn't have been able to come. So there's all these things that had to be the case for these two people to have that moment where the eye contact occurred. And i find that in people's love lives. They continually underestimate the big things that make those little moments. So when i think about it happening when you least suspect it. That's not that shouldn't be a mandate to be reactive instead of proactive. It should instead tell you that there are certain levers you can pull that more subtle than just going on another date. The if you make great friends the always main you have something to do. The always main you have offers of places to go and if you continuously create new social groups all make a point to say yes to invitations that you wouldn't normally say yes to that. Put you in a new environment with new people so that now you can meet a whole new network if you work on yourself so that you actually feel good when you go out and that makes you want to go out more if you have a life that if you if you If you have a life that brings people you if you even your time. Management has an impact on your love life just being on top of your time management. If you're not you're not going out you go to many other things to do disorganized. You're dysfunctional. it doesn't work so all of these things have an impact and and those are the things that mean the all these right things are in place so the suddenly you're on a hike and you meet someone on that hike and you go go. I wasn't even expecting to me. Anyone on that hike yet. feeling good. 'cause you feeling fit and healthy you outside in a place where people can meet in a casual environment with because you a hiking and doing social activities you will actually doing many of the right things. The only thing that happened for you is that someone happened across. Cross your path in that moment. This actually brings me to another question that i got a lot of from and it was body image issues and trying to date. So the the question was you know twenty twenty. They're not feeling the best about themselves. Either gained weight or just kind of feeling a little scruffy. Should they wait to date until they are feeling their best. Or what's your take on that. Listen that kind of thinking is the kind of thinking that becomes an excuse to do nothing in every part of our lives. It doesn't matter what it is. You can say that about anything you can say. I'm not. I'm not. I'm not should i wait until i'm older before i start working with people coaching people and you have to say i'll do what i can right now. It may not be the perfect version but that's life isn't about doing. The version of something is doing the imperfect of something. You could use the excuse to not work out today. You could say should i. Should i wait until reopen like some parts of the world gyms zone open still in la than open writing. So you could say. Should i wait until gyms reopen. That's a recipe for disaster. We've got a say okay. There's an imperfect version of me working out right now. Maybe it's not. My favor is the gym. but i. i don't get to do my favorite right now. I have to go on a hike. I have to do an indoor workout after for will run or whatever you mike. My advice is except that yet. It may be true a a month from now two months from now three months from now. I'm going to feel better about myself. When i get ahead and i lose some white and i do this. I'm not one of those people that thinks you're just You should just feel your best right. Now you're amazing. You're this you're that it's like no you will. You will feel better when you fill healthier when you feel fit so when you feel sexy it will make you feel better. That's for sure but accept that and just go. Yeah that's gonna make me feel five percent ten percent twenty percent better but that doesn't mean i can't do something right now where i'm at which is leads me to another question that came up a lot which was dating in in the pandemic. So how do you do it. How do you meet people when you're scared of cove it. What's the best approach. Well this is all about communication. Ultimately it's more about communication than is about covid in so many ways because it's about saying everyone has boundaries even the normal date everyone has boundaries but like i kiss on a first date and that's how i like mystery so i feel like i don't think i'd want to be kissing any strangers right now right but but then you know that can be used. Even that could be used a flood. You can be like by the way you know. I would actually like to get you right now. I hate covid. You know you can use that. It doesn't have to be this thing that takes flooding off the table. Take sexual tension of the table. And when you say something like that even though you don't kissing the person. I agree with you. You learn a whole lot about kissing. I mean there was even a study done that showed the enormous number of people that decided not to continue dating someone after the first kiss which two shows you how important the first kiss is again on the first day you know. Get this done i. If you can't then you can still see how someone reacts to that flirtatious moment and you. Can you know that's kind of the fact that you're having to delay that when it's something that would normally what you do is a bit of a pain. But but. I don't think that you know i think ultimate we have to decide what we're comfortable with and then get good communicating that in a way that is still fund. The still kinda charming you know. It's the same as seeing someone on a date and being. I would only you know the i i. I'm someone who would normally walk straight up and give someone a big hug like. That's my nate shelman affectionate person. But you know it saying to someone. I i would normally give you a big hug right now and say hi and i can only do one of those things right now by like to give you a hug because you look great. Not shit you know. It's is like using play with it don't just because something is serious. It doesn't mean that it has to be approached with a serious time. You say many serious things with a playful tone in a in a wink and that's where people that's where people lose it. A little bit is that they're like. Oh god it's such a difficult time. And i'll go but is it can still be playful and then look once you decide you like someone you can also you can always then see if you wanna stop by just seeing that person that's true. I feel like this. Probably the pandemic took a lot of like casual dating off the table. It did for people who care about not getting covid decent number people. I think on that bud certain about that. They'll throw caution to the wind but this for for the people who are like either genuinely clinically vulnerable people. Who just don't want to get sick. Don't wanna risk it yet. It's it's made the dating more serious in that sense. It's it's made the process a little more serious in that way and that's that can be. That can be frustrating. But you know i. It's also kind of interesting that you can start to. The sex is off the table in in a different kind of way. So now you might actually get to know someone a little better like. That's that's kind of interesting to me. The you might jump into bed with someone less quickly and the as a result you might actually see if you can hold a conversation with that person before it becomes clouded by whether you have decent sex very true very very true like if you call have a good conversation with someone before it gets into it. You're going to be in trouble later on like intimacy isn't going to save you from having no being able to pass the time with someone by the often intimacy does mosque that thing. We sometimes get with people. I'm no. I have no issue with people hooking up quickly but i do think sometimes it mosques the fact that we don't actually have a lot in common with someone. We don't actually like the hours. Don't pass that quickly if you take intimacy off the table and we're just having a conversation for anyone who is serious about dating if you're looking to just hook up. It's really annoying time. If you're looking to find someone serious then there's i forget the name of the guy. I always forget nine. But there's a wrote a book david brooks. I think it is But he he said i'm. Marriage is a fifty year conversation. And i think that where often are early intimacy often mosques. The fact that we're not going to be able to have a fifty year conversation with this person. I think. I mean when i was like dating and i was having unattached sex. I was doing it before. I what i wanted was commitment. And so i realized i kind of had this epiphany and i was just like i'm not gonna have unattached sex anymore. I took it off the table and it like changed the game for me. I mean i didn't have sex for years But i was okay with it because it changed the dynamic of of my dating and like my pain that i was in because i was just like having sex giving my body but not getting the commitment that i wanted so i like actually a lot happier dating because i i'm i'm fascinated by the subject because i don't think it's talked about with nearly enough new. Yeah like i don't have. I come to it very agnostic in the sense that i have zero Religious background. I certainly would be hard to charge me with the label of being approved. So i look at the whole sex thing. And i just tried to look at it objectively and go. What's the what's the effect that it has. And i do think that there is an effect. That's not talked about of hooking up casually even if all it does is if it cheapens the act to you to the point where it no longer You know you just kinda no longer no way you just like. I don't understand and this is just for me personally. I can only speak about myself but for me. The goal is to have a lifelong partner. That's what i want. You know what i mean like. That's the goal. I wanna do life with one person commitment and so for me. It was always just like. Why would i be having sex with all these people without that commitment that i want i have i. I can take care of myself like i'm good. You know what i mean. So i don't need to be i don't need to be engaging in that and giving my body in that way when i'm not getting the commitment that i want and so i think i think it's it's a thing that i just remember in my early twenties so many girls just being like. Oh it's fine. Just have fun. Let loose live your life. And it's like i'm just not wired that way and i think that's okay because i recognize that about myself. We his tonia if you found this but this to me is is relative ages relevant. Because i you know. I don't drink much anymore like i'm it doesn't it doesn't make me feel good. It just makes me feel much worse than it used to. And the trade off just isn't the same you know it's like and i i'm i don't think This isn't an original thing for ma'am sure there are other people who said this but you know the this the idea that if someone drank in is the way they drink college. You'd say this present a problem like this is an alcoholic but when someone's twenty one you like they're at college it. I think that states any of those things whether it's drinking whether it sex certain things that the as people get older they realize they want to make distinctions between what is a what is kind of healthy connection to a thing that i have. I'm wa- is may just being this source of pleasure seeking animal that is thinking that sas true satisfaction is on the other side of of this orgasm with this person. All you know oh this drink or this drug this whatever in its i do think that people i see a lot with people in their thirties that there starts to be a shift where they start to think. You know. this doesn't quite this doesn't work for me. The same way used to. And i can't pretend to have i completely indifferent relationship with this thing in the way they used to be the end for me. I used to have it like. I never had that chip in me. That was just like unattached sexist fun for tanya but i tried to brainwash myself that. I had that chip. Because i'm like i'm young and this is fun and i'm like once you get married. That's it for life. And you know what i mean like. I tried to convince myself that. I had that chip and i just never did i. Just it just wasn't for me and so it was like this huge rica moment of. Why am i doing this. You know i sort of wish. People would make more space for for every you know every every side of that Because i neither is a bad thing is not if someone wants to hook up a bunch. That's fine if someone doesn't if so if that's south someone's bill and they don't see the value in. That shouldn't be any different to someone. Who's like i just don't like drinking is not for me it there. Should we should make spice for all of those different things. I agree. marc doesn't drink. I don't. I've never been drunk. But i'm not sure that's relevant here but it's true it's it certainly interesting. I'm always interested in those in those. I'm always interested in those things whether they've come from a religious source structured place or whether there's just a decision that you made it was yeah that's exactly what it was. It wasn't for me but it was also this thing. Because i've ever tried coffee either. There're things that. When i was little were put into a box. The box of that something adults do. And i never opened that box. I never had like the ceremony. The you're an adult now. You can do all these things. I ruled them out at an early age. Never even considered them an an coffee cigarettes and alcohol. That is so fast. I don't have a better explanation than that. And my dad has struggled with alcoholism. But i didn't know that. Until after i had already ruled it out variety so he didn't come from a place of i end up that way. Anyway wow see. I grew up. I grew up in a nightclub that was a nightclub owner and i was working in there from. I don't know. I was twelve thirteen when i got my first job in there. You could work on premises if you were. You know in england at the time i don't know if the laws have changed or maybe it was just not on the books. I don't know but i i was working in that picking up glosses and You know i used to. I used to just see the most terrible things and it really turned me off when i was teenager longtime at telling me off alcohol because i'm just used to see the worst things people do to each other so that accounted for me for a long time for a lack of interest in that but yeah it's really i find it fascinating how we will come to these things and revisit. The many times in our lives another quick one. And i feel like we're going to have differing opinions on this. Do you think that zodiac compatibility holds much weight. Do you think i think about that. You're going to say garbage in order to think that zodiac compatibility has any white. I'd have to think the zodiacs in general held any white and that it wasn't complete may dot com the auto wasted time for anyone to the cabal. What's your sign gem. You're gemini omar course. You don't believe the acts of course you don't believe in zodiac signs. Makes her perfect sense. I i don't trust any man who goes on a date and asks a woman what has odi sign is. It's like the first thing. I ask i if yeah know listen. I ninety percent of women all skit ninety percent of women asking. What's your sign. And every time. I don't even buy anymore. Just like a i and let's just do. Let's just do whatever we need to to like three days. But if a if a guy's on a diet and he says what's your sign. I don't trust that guy i'm going go out on a limb and say a man asks you what your sign is on a diet. You shouldn't try. He's got a motive. He's doing that himself. To your to give the false impression that you guys are the same kind of mindset. You're right does exist. That's exactly. that's exactly my gosh. there's a couple. I know you'll never see you'll never see two mend together on a hike to pows and the guy looks at and says like you'd never say that between two is it doesn't happen like there's no question that anybody will. If i ever like went on a date. It was like what's his sign. Why do you think women are eminently more interested in signs than on the say. I don't know i. I don't know why but i you're just like such a and i can't even get over. It makes perfect sense if he'd lied to you and said he's a scorpio. You'd probably have the same reaction. Oh for sure you'd find you'd find a way to make any of them. What does the whole point. I think hit look. Let me answer that question. The reason i believe that people look for people need hurace sticks. They need they need structure in their lives. Somehow they need things that make the world makes sense and the idea that we all seven billion people. And you know it's like the one right the one does the one exist Of course the one doesn't exist. You know the idea that you're gonna meet the like there's going to be one person in seven billion people the like how absurd we all have our one on your. What do you think happens when someone says i like. I met the one cluj. And you're like as so. Let me get this straight probability. Wise out seven billion people though one for you happened not only to go to your college while the chances what are the chances in seven billion people that the one for you went to your college and took your clothes and happened to sit next thing you know. Isn't that must beautiful thing. It's the most impossible thing and on top of that happens to be a similar age to you and happens to be gender to like it's a lot lot et. It wasn't a nineteen year old japanese woman. I mean i am upset. What people people don't like chaos. They are not comfortable with chaos so they need for there to be a one. They need for there to be a certain number of people that are compatible with them based on their signs so that they can narrow it down in some way and everything has mean. Can i tell you something. I although i do believe in the one war you but i'm a i'm a cancer and i'm like such a cancer gory of like you. Don't get more like cancer than me for sure. But i agree with you in the sense that i've been reading a lot of books the last two weeks and the through line that these people are saying the key to happiness is like we try. Life is unpredictable and uncontrollable period. And are we all try to control every situation. Every single thing a day we structure our days. We make plans to do this and in reality like you can't control any of it and so this guy. I totally blew me away because he was just like if you can unlock this this ability to try and control everything and just live in the moment and just be happy with. What's going on the freedom that you're gonna live with is immeasurable like you're just gonna be such a happier version of yourself and so it was like whoa talking to the girl who tries to like literally put everything into a box. Yes yeah but you know you. Yes but the truth. Your your desire to control. Things has also probably been responsible for a lot of your success like you. You go into a son. Well then you must that world and you learn about it and you. You get very proactive about it. And you know what's made you. You know you. And i i've like it's been so fun to watch from the sidelines as you. Just keep going and going and going with your success. And how many people know you and and you'll hosting and your ability like that you know i. I didn't even meet you twenty years ago where you were then by met you seven eight years ago and then like see the progression of that. I think the control freak urging us can actually is. It's difficult because it can be responsible for an awful lot. I think the key is knowing when to switch it off when a wall. I've done i've done as much as i can hear now. I need to you know. Blame it on the fact that he's a scorpio so true by the way. Thank you for saying that. It was really really sweet and really really nice. 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There's so many we have like more emails for you. I'm just going to do to more these quick quick. You won't meet big shorter with my answers my in no. This is your time that i don't want to waste. I know but if you're like would rather get through like twenty questions then. I'll be more epic grammatical this one. I'm very curious about if you've been on and off with somebody in a relationship do you think that that can ultimately work out or should you describe it and move on to something new the the so that is is the story actually evolving. Do you just do you keep reading the same chapter in the book over and over again if you do then put the book down. There's no there's nothing multilane from this you. You'd literally reading the same chapter. The story is an evolving not is not new territory forging. You have to be really honest about that if if someone leaves and comes back and then you say okay. I'm gonna give this a chance that like that's a decision i'm gonna make. Let's say let's say i'm gonna give him the benefit the doubt. I'm going to explain to them that you know. I'm fragile from loss time because this is what they did loss time and i'm working through those feelings but i'm gonna give this a shot because i believe that it's worth something. They never happens again. You have to say Okay well now. We're into a cycle of assault and that this stage this is true information and if the story is evolving and if i have zero reason to believe in a thing is different this time around then why would i keep investing in this story as if it's going to evolve So i think when something is on and off you have to be very very aware of the fact that you are that if you know i see a story. That's no evolving as a period is done and everyone else out. There is a question mark people like. Oh but you know. We have such a great connection. Whatever it doesn't matter their period question mark anymore every other human being in the world has more potential than this person does even with when you even though you don't have a connection with any of them they all have more potential than this person who you have such a great connection with but they're a period not a question mark anymore. I'm going to toss it to mark for another email after that. 'cause i was a great answer is a quickie that i noticed because i think we've all been in. This situation is too much intensity in the beginning of a relationship. A bad sign. Well here's what you have to be wary of on and passion if someone comes to me. If i'm hiring someone for a position in my company and they come to me and in the interview they say i i will move heaven and earth your company. You have no idea. i. I want this moment. Anything in the world. I'll work night and day. I'll do this. Fine is sounds great. That sounds great Want to know firstly. Can you do the job. Do you have the skills necessary. So i'm gonna make sure the amongst all of that passion. I actually and and vetting for the right skills and the right values. Passion caught my caught for lack of competence and lack of values. But i'm also going to take everything that saying right now with a huge huge salt because none of this is is proven and in some ways. It's not even earned because they they may be so excited to work for my company because they've seen youtube videos of me right now like this is going to be the greatest job in the world. But they don't know that the they're going to get inside the company and realize estill a job and it's still really hard and even though i do. We make a genuine impact in the world. The is really hard work making that impact. And so i'm always very measured with how see someone's passionate in the early stage and i think people need to be on a date to if someone's writing you poetry off the day one That's okay you can enjoy it. Enjoy the the poetry. But it's no don't treat it as long as this is 'and yet because it's not this person at best is writing that portrayed based on on their idea of you is certainly not doing it by stone. How well they truly know you. And they haven't shown you yet how they'll be in week three or four or in a relationship. That's what i'm really interested in is who's going to be a month one or or month three months six. That's when you know so enjoy passion but keep it in. Its proper place is not a sign of to come. it's just at that stage energy art. Let's go to this one from keighley. She says i've been dating my partner three and a half years now. I've never been crazy sexually attracted to him. I do love him. I care from a lot. But he's let himself go the last couple of years and i don't find him sexy he refused to go to the dentist or the doctor and then finally matt is a major turnoff if they're away to make this relationship work. I'm really struggling and don't want to throw away all of our years just for sexual attraction. Well she i would amend the final pa that question where she says just full sexual attraction the just. There is a problem because she's lying to herself. It wouldn't be asking this question if sexual attraction was something that could be. You know shuffled into the coroner's just sexual attraction is clearly a big deal to which is why she's asking so then you have to say okay. This is a big deal to me and is threatening my relationship. Which is why. I'm asking this question. Therefore what do i need to do in order to repair. This part of my relationship will firstly let me make sure all the i m doing the thing and this isn't my way of putting it straight back on her but in any situation in our relationship we have to start from a place of saying. Am i actually doing the thing myself. I'm asking for am. I taking care of myself. Am i doing the things that i should be doing to make. Sure i'm upholding. My end of the bargain was supposed to be might we. We both have a responsibility to look after ourselves for each other. I appel upholding my end. If i am great now. Let's talk about him. That's a compensation has to be had compassionately and kindly but in a serious way where it said i love you and i want us to have an amazing sex life to have an amazing attraction but i know that it affects me. When you're not taking care of yourself. And i see ways that you're not taking care of yourself and i wanna find out why that is what we can do about it because this part of the relationship is deeply important to me. So what do we need to do. You know how do we. How do we get these. What can i do to help. And how do we get these parts of of your life on track so we can get our relationship to the level that it can be. Because i don't know about you. But i don't want to be. I don't want to have an average connection to. I want to have a a beautiful connection to your what we have and and see what that person says. Why would be looking for is. Is this person willing to fight for the relationship in that way. Is this something that actually want to do. They may be scared. That there's certain aspects of what you're asking for like for example when someone's out of shape getting in shape. His heart is. That's not easy. Going to the doctors is booking an appointment. And if someone won't go to if someone won't go to the dentist then that's that's something you have to be really honest with someone about and say listen. I don't like you know you're you have something with your teeth all your breath. I don't like that. And i wanna kiss you but this is. This is actually a problem for me. I will book the appointment. The you need to do this and if you don't do this is bigger than the dentist. It said something about how much you care about my attraction for you and that's a big thing in our relationship going going to the gym and getting fit is hotter and sometimes requires support and teamwork. But but i'm always looking for. Is this person actually willing to show up for the relationship and is not talked about enough. You know it's it's shoved under the carpet like it's just oh well people struggle and whatever but we you know when we're in a relationship with paul of a team. We are partnered to bring our best to the table. I've always said that Young men in relationships are problem for two reasons. one is that they Before you came along and they were single do whatever they wanted they were. Life was pretty much drinking porn and video games that combined with the fact that their mother has told them their whole lives. They're amazing greatest perfect person in the world. And that's tough combo because when they start dating you and and you start pointing out to them ways that they may be aren't the most perfect person in the world. They're going to push back at that because it affects their whole world view that they've been told their whole life. He's eating like crap. He's not cleaning his teeth but he thinks he's awesome. And you'd better accept me. How i am because i'm awesome and that's where we run into trouble you got to want to change. Maybe changes the wrong word. You got to want to improve yourself to be the best person you can be for that other person you do and the you know. We weigh ourselves have to decide the standard that we want from our relationship and be willing to communicate that standard when it's uncomfortable and what happens is because it's uncomfortable for us and and i fall into this trap many times in many parts of life i mean you know there's been many times in my business where a member staff did something and i didn't like it but i thought i mentioned that later and i don't do it and when i don't mention it i've approved it and that happens in relationships the time you didn't mention something you didn't talk about that you just approved that behavior you just green lit that behavior and gets very difficult to change. Those things funny is so. I'm like you know. Obviously i'm one of those people. I like setting goals and intentions and obviously like vision border. I'm very because i'm so self. Growth is so important to me. That i took that into relationship and i was like i want this relationship to have so i created like four pillars of. You know what it would. Everything comes down to respect love lust and trust those four things always have to have them and then like i created like Almost ten like of that relationship of what we want to hold each other accountable to and did it. I do think as silly as it sounds like. When i say these things for people to do there is this level of like a ability in you wanting to be the best version of yourself you wanting to hold your partner accountable to that but then also you wanting to hold your relationship accountable to that as well you know. I think that as time goes on it's important to kind of have those things that always kind of bring you back to. We're in this together. We're growing together. This is what we want and the this is what we want is really important. Because that's that's actually what removes ego if you can say. This is the vision for our relationship. This is the haya idea working towards together. Then everything is in service of of that vision of that relationship and it's no longer about who's right or wrong it's about is what we're doing here good for that vision or is it bad for that vision and that that's super bowl guys. Sometimes you to hear it from more than one woman they need to have a couple of different relationships collapsed before they start to realize that they could actually work on themselves a little bit. Well you know how you see these these talk shows and they whether it's it could be a toke charen they will people out who have been together forever and they hold them up as some kind of like you know. These two people have been together for twenty five years and everyone claps in that supposed to be the most amazing thing. It always means nothing to me it. It doesn't i don't instantly have respect for because it's gone on for a long time. I always look at that. Because i know too many relationships in my own life where two people to like. I have similar relationships. Very close to me. That i'm like well. Those people are in a relationship because he walks all over her whole life and she's okay with it. She accepts it. I know particular relationship where the guy like anytime. She was out of sight anytime she went and did our own thing he hated like he just couldn't territorial he was jealousy was all about himself. She had to be serving him in some way so much so that she went away for three days to new york for a an occasion. That was really important to her. A family occasion. This is off. They'd already been together for years in marriage and she never went away and he made her life hell over it. I mean he complained and complained and complained. The whole time she was gone ruined the trip for her. And i look at that. And i'm like this woman is in jail. She is in jail. But what's happening here. you have. This takes to sick people. This takes a man who's who's not well who's emotionally all sorts of issues and it takes a woman who's got all sorts of issues. That's the only way this dysfunctional relationship functions so those two people were together for decades so if someone wheeled them out on tv for me and went well matthew. We've got these people who have been together for years. We're gonna lend their secret today. I'd be like. I don't wanna know the secret. This is this is not. This doesn't make it impressive. Fact that they've endured hell for longer than i'd be into so true. I think i've been doing like. I said i got a lot of self reflection and for me. I always said that it was a desire of my heart to be married and have a family. That was always just kind of. It's such a desire my heart to be married and have a family. I really started to dissect that. Because it's not about being married so like for a lot of people i think. That's where the mistake happens. It's like marriage equals lifelong happiness when in reality what i want is a lifelong partner i want to. I do want to do life with somebody like i want to do. Life with somebody one person. It's not necessarily marriage. But i want that person to bring out the best in me and i wanna keep growing with that person. So it's like it's almost like we tell ourselves these things like i did it for years. That's what i desire. My heart marriage family marriage family not necessarily marriage. Because i don't i don't just want marriage marriage would married a guy dated six years ago you know. It's about the person and really like being super super intentional of a lifelong partner. And i think that's where we kind of get mixed up. Yep i think people have to really really honest with themselves about what it is looking for. And i you look. Tanya united dealt with over the lost over the last decade. I had literally millions of women that the we've worked and the youtube videos alone of four hundred million views and in all of that i've seen over and over again. His people not necessarily being honest with themselves about what they want. And i and i've dealt with for example. I have i i meet women every stage and some of those women may be are in their thirties. Anna looking for a family. Some no but some and some Beyond that point now biologically. I can't have their own biological children and are in the grieving process of that. I see the entire spectrum and and so often. When i'm talking to women about that issue which is of course. Highly highly sensitive for people one of the things. I'm always curious about is. What is the thing you really want. It is the thing you like. Do you really want children in which case let's talk about that. Do you really want a guy in which case. Let's talk about that. do you really want a. I'm marriage and children and the only way you want children is if you have that version of it if so let's talk about that but i'll making those distinctions is actually very very important because it will affect your decisions at some point if you say. Oh we're really dig deep. I realize the if whiting full the perfect blueprint of this will cost me my chance. That having children then some point. I actually just want to have children. I don't want to wait for the version of it. The i've always told myself. I need to have other people when they get on this site. If it's not with someone deeply in love with. I don't want it in which case you have to be honest and say i don't children as much as i want the idea of it and i think that it's because we've just i can say as women we have this kind of It just kind of ingrained in us that you go to school. You get married. You have a family. That's just kind of like how it's been like we've evolved so much but it's like i think we forget back then back in the day women couldn't buy a home without having a man sign the lease like women couldn't open their own credit cards without having a man so it's women we couldn't do these things unless we were married and had a man but it's like it's not the case anymore it's actually the farthest thing from the from the case now and i think it's like we're starting to have this kind of mental shift of. I don't need to have like we don't need to have a man to do anything but we want a life partner to build memories with build a home with start traditions with you know what i mean. I think that's like getting getting rid of the. I what i need and verse and figuring out what you want. An such a wonderfully wonderfully articulated distinction it. That is exactly what it is you. I wish i truly wish more people could uncouple an disentangle. Those things that they think they need from those wants. Because it's it. I i see it on passionate about it because i sit. I'm first hand in the trenches with people who were in that lives over not making that distinction who will stay with someone that does not deserve them that they should not be with that. They waste their lives with because they think that they need that person in order to to do something and this isn't something i don't speak about this coming from this place as a you know like for me as a man. I seek to understand as much as i can talk to these unbelievably powerful women. Like my publisher cameron audi you know one of the most powerful women i know and we will down the street and i said what do you think about this. I said you know my aches for women who are waiting for a man to have a family and then trying to figure out. What do i do. And i've just got to wait. And she said if you want kids. Why would you rely on a man for that. And i was like well. That's interest like deaths not said very often you know she was like boot. What if it's that important to you. Why would you rely. Why would you give that power to somebody else over something. That is a goal. The will make you incredibly happy if it happens and deeply unhappy if it doesn't happen why would you abdicate responsibility for that to some person. You haven't even met yet now. I know that is a all the way up right. Depending on where you in your life you way up at the stage where i need to stop considering a different path. All am i good for now. And i'm just gonna does fine. Everyone can make their mind up about. What's what's prudent. Know checking out on the checking things and making sure you know like i just went gum eggs checked and like i'm fertile. Myrtle like i'm so like that takes you. I'm not worried about that. But so i think being educated and like being proactive in that sense is super smart. But i agree. I just wish. I wish more people would ask themselves and other people the difficult questions one of my girlfriend. She's like bad ass she. she's great career. I think she's thirty four thirty five but she does. She really wants to have a baby. She wants to have a child and she has just a lot of friends around that she sees that are married with kids and they're miserable like so miserable and so she was just asking them kind of like what they had different. They have such different parenting styles. And so she's just like. If i want a kid maybe i should just adopt and i can have the parenting style i want you know i mean like i have the means i have the you know like an i can adopt and do something good and then have a child and raise a child how i want to raise the child and i was just like this is it. Does this exactly right. that's exactly everyone listening. We do live in a world right now where people can call the path. That's right then you all. My boxing trainer always says to me is your when i was boxing and trying to like a books for over ten years and anytime i try and focus so much on technique to the point of i lose my rhythm. He's like your punch like yours. You can't throw it wrong as yours. Like europe like gold missile. Yes your life like you can't it you can't do it wrong is yours and you have to figure out what that path is for you. Not you know was society. Think of this nat- society gets the most basic things wrong old. The time like it's society cannot be relied upon and historically has not been able to be relied upon to get even the most basic things right things that a child knows to be true. Society has gotten wrong. So what you're going to trust society on the nuance of your love. Life on way you should be right now and it's honestly it's it's it's a thing like we'll we'll fall prey to that. I'm in a position where people constantly asked me. So matt you single a so if you single then what does that. I don't care. I don't care about know. This is not whether i'm in a relationship. Not i don't care about giving people that answer because it's not interesting to me if i'm single. It doesn't mean. I'm any less happy or accomplished and i don't want the respect on won't respect that comes from being in a relationship saying i don't want you if your respect goes up for me because i'm in a relationship i don't want that respect. That's interesting to me. Well i could be ho- miserable in a relationship. But you respect me more because i post instagram pictures with go friend on a one bat respect. I don't care about it. I don't value it so it's you know we have to shake off. That crap is is it really is. It's only weighs you down and no one like life's going to be over and no one's gonna care. Is this stuff we torture ourselves with while we're here and And i see women do it all the time and i see women get it from other women i get. I see women get it from their grandmothers at the dinner table. I see them get it from them. Moms i get it from their friends. I see him get it from like constant pressure and at from people who aren't even happy many of them from people who aren't happy with having made the exact decision that they're pressuring hud tomato true. It's literally so true so true. Hake your poff you pick your own poff figuring out and and you know and trust trust that if you if you just left the relationship because it wasn't working for you you won you won if you're still single because you didn't sell for the last guy that came along would have made you deeply unhappy in the long run but with a major grandma really happy you won you won and like i say to people all the time. I am just as happy with the breakup. I've been responsible for in my coaching as the relationships have been responsible for people. Think the when. I walk down the street in new york. Gonna woman comes up to me which happens all the time. We'll come up to me and say i'm married because of you. I'm i'm in with my long term partner because of what you taught me people like there must be the most amazing moment in the world is just as thrilling to me when someone comes up to me in the street and says i was with a toxic person and because of you. I'm no longer with that person. that's just i. I say that person's life i mean. They saved their life because they had the guts to make the decision. But i'm got to be a part of that s lifesaving when someone decides not to be with the wrong person anymore so i i just think we have this really juvenile version of of what success is success can be leaving. Success can be being on your own right now. success can be working on yourself You know it's it's not it's not the It's not the version with being presented with on instagram. Which is partners perfect partners and diamond watches and whatever other nonsense people constantly. I just have to say thank you seriously so much because i feel like this is such a great way to kick off twenty twenty one for the podcast because i have kind of been going through a really rough last two weeks and i didn't wanna get into it today because i'm still not like able to really talk without emotional about it so it was nice to have you and like i just feel like you always give me this kind of resurgence of exactly like what i need and especially like when i need it and i really needed this today so thank you And then i want thank you. I want you to tell everybody. I know that you have some video. That people are videos that people can help. Unlock their confidence right. Yeah this for anyone who who decides you know what i really wanna take. What length from this podcast them. Welcome myself am. I think any work you do to build the asset that is you is going to pay dividends forever and i have a training. That can help people do that. Because it's all about how to be the most confident version of yourself. And i break down what i've learned all the three layers of confidence in a very easy to structure. The once. people hit is still relies. I've never. I've never thought of confidence that white before an. It's never been so practical to be confident. So that's get cool. Confident dot com. They can go there and you'll be watching it within sixty seconds of hearing my voice now so a get called on that website Get core confidence dot com. I'll put it in our facebook group so anybody listening that wants to check it out. Just click there. Because i feel like a lot of the questions that we did get free that we didn't get to but a lot of them have to do with confidence and dating insecurities and so. I think that's a really great place for people to go to get your advice in that in that direction. So thank you so much. Is there any. I could have you for literally. I don't know how. I can't believe how fast that went to wrap. I don't can we have you back to a seven hour podcast with matthew and it would fly by fly by things i know it was a genuinely of so loved. This and you'll so mean was just a treat time as well. That was really does superfund man. And you like you'll both so you both so real. I mean this. Your audience is lucky to have you because there's not there. Aren't that many places where people are just very very successful. People are very very honest about their shortcomings and what they're struggling with. We have fake vulnerability out there but not an awful lot of of real vulnerability. And and i think. That's what makes us feel less alone in the world. I think we're very lonely lonely because we think with the ones suffering with what was suffering with. I always think the greatest gift you can give. Someone is just let them know you're screw up to but also that yours but you're still able to achieve in spite of that and that's that's just the most beautiful thing in the world so i appreciate and applaud. What you're doing you. I always say to them. Like i will. I feel like i'm like the vagina queen. Like i will just talk about everything and anything that has to do with the medina in periods because as women we like we have them and nobody talks about it and we all have the same issues and like nobody so i feel like i'm just been bartered with messages of just like everything has to do with the vagina so i'm like i will keep talking about the vagina and periods and show you how to use your diva cup all day till i'm ninety five. What's so beautiful about that is that it's again. It's like the more the more looked for the real in in life in the world the more i realize that you think everything's being talked about because everyone's tolkien. Do you know what i mean. You think because the wo- because there's so many people on social media and because there's so many podcasts and because you think everything must be being talked about and then you realize there are certain things that no one is really talking about any true north authenticity and bravery and there are certain things that everyone tiptoes around and when someone steps in bravely and does that is. It is to be commended. So i'm sure you've made a lot of people feel much more free and and unless alone from talking about those things just a quick quick male perspective. Where do you land on period sachse. I don't have a problem with periods. Sex as i say to like. I don't know. I certainly don't have a problem with periods six right. Yeah that'd be the general on so you got a lot of women are really insecure about it. They don't wanna have sex on their period and it's always this thing and i'm just like it. It is what it is. We get our periods. Yeah i can understand. I mean. I suppose it's like anything isn't it is when you when you feel like. You're not totally like yourself. Ray is is is anything period that i don't wanna do it because i feel like my boobs. Her and i feel bloated but other than that. I feel great. So it's like rob. I always think i much of is really interesting. Because it's we whatever we you know. We we find a way to just transmit out if we think something's gross wigs sending someone else the message that is gross and now even if they didn't think it was gross. They're going it grows. You know like if something's not for you if you're like if you take it in your stride and you're like i'm not like i still holding for you. I still want to be with you right now. Is still like then. People often take their cue from and i. That's the only thing. I can add on that subject from the other side because it's certainly not on the appearance but i but from the other side i can say that you know if you're worried about that do realize that people generally take their cue from you. What what you make a big deal out of your sending the message somebody else. That is a big deal if he's don't make a big deal out of it Then you know you'll set you'll telling someone else to relax to subconsciously. That's what you communicate. And you have some some leverage over the way people react to that true. Okay so i'm gonna let you go. I'm gonna collect an appropriate place to run the very always. We're always liked to end the podcast. Thank you thank you so much. Please come back. I'm going to reach out and we need to have you back especially when bekker's here. She's really sad that she missed you. So we'll make love to. And i love her and her family. The best as well love you. Hindi phase. I love good guy. It means anything can happen and from my own experience. I know his true. I'm acted from kate. You might know me from silver linings. Playbook organic my bollywood films. But in my podcast on nukem cares. I've wanted to share some things. You may not know about me. I grew up in shimla a remote in india in the himalayan foothills and as it was boiled full of possibilities. It's where i had my. I guess my father became obsessed with our local breads. And where i learned my most important lesson about failure i will also bringing stories of unduly heroes from around the world. Lift our spirits after all. It's the stories we tell ourselves that shape our live the good the bad and the surprising. Let's focus on the good find on obamacare's on the iheartradio app apple podcasts. Or wherever you get your podcast. That's an you be a am on open gifts pillow. I'm miles gray. And i'm so feel eggs. Andhra were two friends to comedians to host of the show. Four hundred. Twenty day fiance's podcasts. Where we discuss our favor reality. Show ninety eight say and all of area if you have seen this showed that you realize it's impossible to just watch and not have an opinion on what you're seeing and if you want to hear some of the trashy used opinions out there you have to listen to our podcast. So subscribe to four twenty days on sale on the iheartradio app or wherever you are.

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Academy Award Winners Jared Leto and Jimmy Chin on #TheNorthFacexGucci collection.

Gucci Podcast

17:53 min | Last month

Academy Award Winners Jared Leto and Jimmy Chin on #TheNorthFacexGucci collection.

"Hi and welcome back to the kitchen. Podcast our two guests in conversation today. Our friends academy award winners and climates scaling rocks and mountains. All over the world after a musician. Jared leto and film director photographer and the north face. Athlete jimmy chen spike on instagram. Live on friday. The fifteenth of january to celebrate the launch of the north face and gucci collaboration. Together they discussed the north face gucci capture as well as the recent project they did together for adventure. Media companies sidetracked. Where jimmy photograph. Jared climbing wearing the new collection in joshua tree national park. It works i feel like i don't see unless it's on instagram. Live anymore. just the you're back in your your back guy the mountains. Yes back jackson's yeah. I oh you did. You see the sharks on now. I have a hit one little sharkey tooth the other day but otherwise it's been charity three like punched in the nose. What it tried to take a nebo or you just hit it. Oh you mean when. I was no i. I've moved from real sharks to what we call sharks teeth with win. There are little rocks hidden under the snow in the chart. I always i always do it so snow on to sell the arcos pretty fun. We talked about that later. Act that one of my one of my passions that i don't really do anymore or skiing ski but you're back in the snow. Yeah it's nice to be back in jackson for sure are you. Are you in the compound. Are you back in near joshua tree. Somewhere back at the mojave desert's and climbing i actually for all the climbing aficionados out there actually just did. I did bird land yesterday. I lead ever single pitch. Which you know is kind of. Yeah oh wow yeah but you know learning working you think in the latter days out there it all. I gotta do it while. I'm still alive jealous. You've had a pretty good seasons so far as crazy. So what are we talking about today. Talking about the north face talking about gucci. are we supposed to like literally moderate. This ourselves yeah you know. It was great of so glad that you did this. You know i am gonna claim a. Us is by dea. Because it was. I thought night in north first person obviously comes a minus you. Because you've done such amazing work you know you're such an accomplish climber. Ed just an outdoors adores person. And then you're you're history has photographer and filmmaker north face and then my relationship with gucci allesandro basic company in all those great people. Thought we've gotta get as part of this to tell the story. He's the perfect person. Do you remember when i first brought it to like what. Were your first thoughts with the hell. Is he talking about like. What did you think well having. sometimes you. You pretty randomly. And you'll be like jimmy. You know i want your refer amman and then they'll be. Hey you know But when. I sent me the idea that there was a gucci north race coal house as well that's interesting And then when you said hey do you wanna do this photo shoot. I was in the middle like kana crazy production or something like that now like. I don't know where where we're going to be able to that in giving your schedule in my schedule. But then when you told me we're gonna you're thinking about shooting in joshua tree and then The maybe we could get some scouting days in some scouting days. I was like the perfect window. And i thought oh. Yeah that sounds awesome and if we can get some climbing in than game on for sure and i was also like pretty curious about the co lab and kind of what you know. They put together so obvious that was still climbing with you. And i think I posted about the other day. And there's all kinds of khalil comments Some good ones out his lots of trolling. Too crazy I don. I think it might be interesting to let people know like this wasn't some random event you know. We climbed together quite a bit before and sound for. It's it's to me the least random the most organic because we've known each other for years. Now we've had our has crossed like you know many times in interesting ways in such amazing places you know so yeah it's it's a you know it's like there's something cool out having friendships where you also get to work together in some ways support each other work. That's like really. I love to do that if i love someone and an ahead. I'm a big fan of them. Issa person always such an honor to support their work. And i've i act- i feel that way about you. Obviously feel that way about gucci for me you know. That's that's like a family relationship. It's friendship and i really door at company. I've always loved the north face or be it's a classic american and they've done such a credible things and of course the founders threes is fascinating in the work. They they did in agony was just so inspiring. You know it's it's it's i've never gotten so many incoming requests from friends of mine at taguchi. I'd say this of being it's nuts. People are obsessed but benefited as well. It's also kind of and you know it's it's unexpected to have northeast And gucci which you know people think which is a luxury brand i suppose at times nurses outdoors brand. But i think the work that the designers did together the design team. It was. It is outstanding. You know thought they did a really really good job is tough is crafted really well as designed beautifully. It definitely wasn't ages. Let's put tags on things there. So i appreciate like the craftsmanship in the work and like i would push back against anybody that had you know some concern about it in say like old look at the creative opportunities there and look at the you know the the the opportunities that i appreciate like what the opportunities that i had to take one of the world's most amazing photographers filmmakers mountaineers out to one of the most beautiful voices in the world joshua tree to do something that we all love which was being the outdoors celebrate the hard work that all people nor face in gucci did so to me. I don't know. Maybe i'll altruistic about it but it it's it's like win win win with to me. No i mean. I feel very similarly. I mean i think just through people who might be curious joshua trees actually the first place i did my i rock climb so And it's also said. I probably spent seven thanksgiving's in a row when i was living out of my car. That was like that and after like a whole climbing season i would end up in. Josh retreated because it was it'd be like november december to call everywhere else to climb and i would go to joshua tree so it was really like. I think i mentioned to you when we are out. There is such a nostalgic place for me and to be able to go climbing with superfine And i also think that you know like you said when i first met you. I can't remember exactly where. But i mean i think i was trying to promote mera. We connected a few times. And i come to ask you about you. Know helping support the film and then obviously we ran into each other bunch more times but lake in. I don't know if people know this about three solo bit. You know how you were really there from the beginning to the end of that whole project in how you chop and you semi and you knew because you come from the film industry kind of my side of the whole situation and the pressure that we were under and what this whole film entailed and i just really appreciate how you would come in and check in how you doing jimmy out man. And then there's that scene at the beginning of the movie alternate cameo where like you didn't get a lower that said jared leto after but that whole scene. How organic that scene was. You're like hey. Come in client with alex announced. Were filming right now. But if you don't mind we're just gonna film when you guys climbing and you're like yeah no problem and then we're filming that whole scene. You just have the instinct to ask the perfect question. Which made it into the film. I mean if you think about it. Eight hundred hours of filming and you take down to ninety minutes like that ratio of like the really important pieces of film that you got Is very small and you made it because you you knew instinctively you're like why hasn't anybody ever client free. So load al capp. We needed that so badly. And and i love how you kind of just like landed there and made it in the film and is such a perfect moment but then also checking out sound Only anonymous visit you know. I don't think we talked about it explicitly but it was like all right. You're going to be with alex for the next few hours. Doing a multi pitch climbing middle aged woman like we both laughed up. We have the dick the iphones with the lap Let's get some really organic conversation you're and that was. That was the best shadow where i've done. It was so awesome. And then of course you know. I think we'll get the client middle cathedral. And i think the national l. cap ya. Let me climb the eastbound l. cap which is an adventure to resume that untitled the adventure. So you know. If there's anybody else up the northeast in a few of any other adventures old north face. Coochie like yeah. I mean it's it's it's a continuation of these these adventures. And just have to say. I mean just like you. Are you know the way you feel about. Gucci is the same way i mean. I've been on the northeast team. Now for twenty years it's family and to have this moment whereas like a perfect intersection of his co. lab and then to build actually shoot with you. I'm ten of a much different type of shoe. That was really fun for me. dis- creatively shooting in the way that we shot being able to go out to josh retreated. Do some climbing shoots and climbing Shoot the product. And you know. I i actually. I was so psyched. Because they sent me a box of the north ace gucci collab- the down jacket. Which i was wearing for about a day before chai took it in like never going to give back to me. It's very nice in. it's very well crafted. and i think That craftsmanship is kind of another perfect intersection of These two brands In as the also said. I've never had more people being like. I want the word you get it. How do you get this well. I don't have any left. His chest style at all but Still people to get in line. I know but i'm gonna check in on the You know the potential next. We're we're we could take the next gucci north space adventure you know we could Go do something. I don't know like by llorca. The selmer south pretty good. Maybe yeah i mean. I'm i'm game fun and You know did a sailboat. That bates salt fish. Should just you know we could swim to shore a climate the deep water soloing Edition at a now in I'd be happy to go over. You know be related Really nice that would be hilarious and fun to do some that again. But i do look forward to doing something and you know you. You could making me wanna snowboard. I retired from snowboarding three years ago. This'll be the third winter because at broke my rib. I now i now i think you gotta give it another chance i. I'm just trying to figure out how to get you up here to jackson and enjoy. Enjoy the winter. Wonderland up here. Because it's is stunningly beautiful right now. I'm looking at right now. I'm working at the mountain out doing this gucci movie next. They're actually baking gucci film. Ridley scott is of this away. It's about the history gucci gucci. Actually it's not. It's not financed by gucci. The company just happen to be as gucci movie were gucci and but You know were. I'm sure they would. It would absolutely be horrified. If i ran off to the ridley scott's not exactly director you on stops But we won't tell them that you know. I was hanging off the cliff about six hundred feet yesterday. Yeah i think this call. I'm going to go climb this afternoon. Oh you are. I'm a cloud trying to make more time for that in my life. Make it a priority. Which i recommend anybody out there as you know passionate or something. They explored a desire to get the outdoors. Just do it. Don't wait get out there to do it. Baby steps little bit at a time. Restraint lift clem. Another day now. Because i used to climb like so hard in the beginning. Everything's gotta be like you know what good and You know enjoy it. I loved loves by big through to Get in the mountains and snowboard with you. Ski out big pretty cool. I think we should. I mean we've done the rock climbing thing. Although it's been pretty fun that last trip to judge drew's really nice gets pitches in you gotta come out. I mean it's going to be awesome I know you're also doing some climbing around red rocks as well but Take advantage of this winter season. I think you'll be back into it. I gotta get shot here. It's good to see you brother your face and You know. I miss you already. I hope we see each other soon. Stay saves and Evan out there watching this you know. Please stay safe in a. We're almost through this this crazy. Time than here's to amazing. Twenty twenty one for everyone for sure we all get to hang against heidi your crew against everybody for joining pakistan. Jared thank you for listening to this recording of the instagram. Live conversation between jared leto and jimmy chen for more information about the north face and gucci. Collaboration and sidetracked. Shoot see the episodes nights.

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