10 Burst results for "Alex Payne"

"alex payne" Discussed on Techmeme Ride Home

Techmeme Ride Home

06:06 min | 8 months ago

"alex payne" Discussed on Techmeme Ride Home

"D. if you don't know if elstein but guess followers do you think jack has fifteen million. Yeah i was gonna say there are twenty million five point six. What wow and nothing probably has like thirty five. What did he get booted off a who to follow list himself off fifty nine nine million. I was gonna say this episode comes out based million well listenclear. Here's here's the percentage how it broke down elon. Musk one seventy three point. Two percent to twenty six point eight percent and again that's closer than most of these contests so on the one hand. You could say advantaged in help jack all that much at the same time when i when i tweeted this i said jack dorsey of twitter versus elon. Musk of memes. Like i put in for emphases. Why are you so i. If it's not necessarily that. Jack is the meam lord that elon. Musk is but right our job right now by the way. Ilana is bigger than lebron on twitter. I didn't not instagram though. That's who's who's the most followed person on twitter right now. Quick somebody google that one on. It's no it's probably like rinaldo. Or or somebody like that. Yeah it's a obama. No it's like every six years old and they're like yeah so and thirty million. That's more than lebron on instagram. Which is ninety eight million. Wow okay okay. Somebody we got. Justin bieber has one hundred fourteen million in wildly going. Because we need to do. We need to adjust to jack. Dorsey and i'm gonna. I'm gonna do it this way. Which is Here's here's two channels and then you can add other channels number one. Unlike a lot of other people on these lists multiple companies founded multiple hugely successful companies. Raise our against the only other guy on this list who's currently ceo of two companies and I said stripe. But i know it's square but like square was early to fintech which is so huge right now But then what. I said in the last episode. Which was that twitter. Which again was jackson's idea. I mean kind of hazy but jackson idea ish. He has designed for status on a let ya as a paper that sat dot us. That is the first sort of kind of new idea after facebook. Kind of solves social media in the sense that it's more real time and things like that and look you know we talk about in both cases right. Chris you should take this go. I mean the the parallels to me again. A lot of what we're talking about are these ben. You might have said it like these. Small incremental vary distilled like. What is it like icewind. kind of you know. Distillation of an idea brought to market an socialize and built into these behemoths and in the case of twitter. It was recognizing that facebook was a desktop app and didn't work over. Sms which was the new mobile frontier. So the fact that twitter was largely an sms apt in the beginning is really what separated it and also forced a series of constraints on the product experience. And that's where the hash tag game from one hundred forty characters and. I had to make use of that to solve that problem. Additionally square came out of the woods doesn't exist anymore on the iphone. The headphone jack being used as a credit card reader. Which why. I saw that that was like one of those mind-blowing moments really do that making what so. I feel like those two innovations around and again. Like i guess i relate to it because you know the hashtag came out of the hardware keyboard. The numeric keypad that had an asterix and a pound symbol on it and the pounds wasn't being used for anything so i got to use it. You know there was like the headphone jack. So that like. How'd you payments on the mobile phone. You're like oh the headphone jack. Right because he listen to me like what so we must with all the with jack and all the and all the twitter folks In the early days i was i was in their social circles. You know i could like go into like twitter's headquarters. I was more friends with like blaine. And some of the more technical folks. I mean i knew dak. When he was an engineer. it's also worth remembering. There was a period. Where jack was kind of out of the company and a lot of like weird politics and twitter as early. Time the early technical guys that that really helped at scale like Like our sap will fair and Alex payne yup. Alex pain for sure yet. Blame yeah a lot of those folks and anyways you know. Jack sort of persisted. I it was like the last guy out. He had to turn the lights off. And that's why i became ceo. I don't know but i just i. I think it's really important to sort of recognize those innovations built on. What i see is almost like drops upon have these reverberations in ripples out whereas alien comes along and granted. I'm sure we'll get to him. You know and does things that are literally like rocket science or you know like car engineering like those are not just kind of like one little thing that's like oh look there's like random appendage you know that's built into the apparatus reality that i can like build a by. Well let's let's okay. Let's without drifting into territory yet just to give jack his do there. Is this remarkable thing. Where in general in life i was like the adage of a once. You're lucky twice. You're good and like for jack. Obviously how painful it must be getting ousted when something. That was really kind of your idea. Did blow up did become this..

twitter elon lebron jack dorsey jack rinaldo Ilana jackson Additionally square Musk Dorsey Justin bieber Jack facebook obama google ben Chris
"alex payne" Discussed on Building Business Resilience

Building Business Resilience

13:21 min | 2 years ago

"alex payne" Discussed on Building Business Resilience

"Why because he's a good player and he used to beat us in the rookie. And you don't see anything else other than this aggressive player then beaches podcasts and he goes on celebrity and you realize he's actually human. He has a personality. He's actually funny. Caring kind considerate. And you you as you said earlier on to business thing and previous to that you may have been famous with a circle of of people amount of tens of thousands but predominantly. It was true as sport and may have been others. But now you're you know as you say there's more adult audience in the millions because they know this person through this so from a from a forward thinking business by can totally get it while you're done that put yourself out there as you would a business person into something that was uncomfortable to do something for the good of your future self. It's all the surveys very aptly. In a way that he was talking about it on the show or we said it an interview or we stand ups but essentially if you're driving factor is fame right. He said you know just going hold prostitutes because you'll you'll be famous but that's not the kind of fame that anybody wants you know. I didn't want to be famous. I want to put myself in the best posters position to utilize maximum all the things I actually enjoy doing and I never lost sight of that. I've never lost sight of anything. People I put myself out on social media and I put myself out there but in a very calculated way even if it looks dribble. Sounds like bollocks. It's calculated bollocks because the social media tool to be used for business and for personal any other reason you just inviting a load of people that you wouldn't even let any front guard and insurance And I think people lost silent people. You know arbs sharing inside for Education. Bring people closer business of other. If you're doing it for another is other reasons you literally just inviting and living for other people's likes opinions. You've lost the plot. Sure way no point I wanNA make money. I want to be successful. I want to be able to take my wife out to dinner and not panic about a bill. An asset and a NASA all the goals don't WanNa be overly extravagant. I'd love to have one hundred Mil. I haven't figured out yet how I'm going to get there. That would be nice plan but as we someone more wealthy or some about looking so just stay in your lane in long as you saw attainable goal was. That's what matters. Yeah but just quickly touch on the podcast and everything you've got on and the Youtube Joe. Rugby Newish is great. Elevate show and you start own youtube new at home locked so yeah yeah so basically. I had my youtube channel and the secret to social media and all this kind of stuff is consistency integrity of what delivering and actually very same. Message my problem has always been that when you ask them to show. What am I? Cage five public speaking. Dj Record Player. So it's a whole lot of stuff and it doesn't always make sense and I'm very aware of that. People say you do too much. Spread yourself too thin in. Business Unit. Doing things really well buses. Ten things very badly is is is not S- Is Not conducted so other youtube channel always been under different guises I just content. Dumping platform knocked up was away of me. Actually I do joy something share share with people and so I started series of about eight or nine videos. I just tried it when every every day but behind the podcast up with house. Rugby has been incredibly successful. Is One of those situations that come about with You know they asked me to do it. They ask with James Hamilton to do it before. Jim Hamilton's for me he couldn't do. They came to me second. You know Alex Payne kind of Osumi. They bit there wasn't sure whether I could do it but I still playing massive commitment to every choosing not driving down to London. I live in New Orleans but you know the first episode broke. All of their goal was for the whole year. So we knew we were onto something. Good spy without the thing that we've had over sixty million Minutes stop viewed listened to you know we. We've had eleven twelve million subscribers and stocks downloads proportion and people really like it. Because it's you know plenty of people who do really spoke. We specific stuff by people. Who Do you know? The real aggressive in makes up about personalities about story in every episode is an emotional roller coaster with you know different things whereas tearjerker whether it's hysteric laughter whether it's showing other people what you know of different put a message across letter. It's US being forthright and Ya. I absolutely love it. It's it's it's a world of good because people that are not as they as me. I mean yes who tune into any five minutes a fucking ads you know. I A lot of editing thing. I speak quite quickly. And there's lots of stuff to be to be discussed but it seems very well. We seem to get the best out. People who come on and I absolutely adore and I think we could've done way more we won't see way more with it I think we little inhibited by certain things. But we did our very first show proper. Live show ticketed event at the About just over the in Wales actually Wales. Six hundred people sold out in an hour and a half house down. I mean off. The content edited out to John. Davies on Jiffy completely mad which Jiffy of the drink before I don't know but it was amazing because when I got ICED escape both close alliance asked. Yeah even here. I was like yes. We're good produce what we're going to go so we've had some great people in my wife again really. She's she constant theme very lucky to have her. She listens this stuff. She you know she feedbacks talks about it and says you know about the the things kind of gives me stuff to to improve on something that should added real value. And sometimes you get run own asked and you want to do more but every week we tune in. We had Benyounes's on this week and listen. Actually Yeah and just very interesting and very funny and it's just so many stories and you can tell stories without throwing people under the bus but also you know. Some people are GonNa get offended if it happened had happened. You can't count on it. I think I think is a good dynamic with Alex pain in Tinley there as well. You know like like Alex Brilliant Defense. He's incredible he had something again. What we were talking about what? Shame saying that again. The judges but buys cover is a WHO was listening to. Yeah so obviously. The media very different diverse bliscoll news and I always maintained if you'll northern in sports your four hour life your forwarded a bit more of a a relaxing or respect and being from the south. I never noticed it but until when I was playing you had you know if I walk into a room and watch APPs in a massive gain today. Let's let's go. Let's try really hard becoming to go. Rhino lots on not been fully Fokin needs. Go real out today. We got goes. Oh my God ESCO saving amount online. You put a a woman from the south and she's on there that I uh spoilt Brat that are so. They're down lovely lash. She is and this. Is You say it all the time so we had this meeting. Saudis kind of hard northern guys media journalists would obviously look down their nose. Alex because he's the Public School Board. He's died little Lord funk Roy is one of the most polished professional ball cost is going. He actually stays that shit incredibly well. He so intelligent and funny is right and he understands how to work the dynamic and he. He's absolutely brilliant. I think without him the show the show would that would sink. Then you have Mike who I love. Who actually he comes for even more so at live shows he grows with the with the audience but in his normal the he speaks his mind which which is which is great. He's about. He doesn't mind cause controversy. He doesn't need the podcast but he wants to do. The podcast loves. He's on his and we each add or different element and it's almost the perfect storm where tend to go for a week and then we'll find another another guest you have that variety and then we end that we come back in again. I adore it. Yeah there's been some great ones I like. I used to listen to them in the car as well and might be parking lights just giggling to myself and people must have just looked to be thinking. What is he listening to if you do do stuff? And all that. And he's got on the tube though will set all time on the chew holding their phones and they laugh and they see someone laughing and they turn it around and it's house rugby there what we love because I listen. I listen to an amazing pocus. You never could my dad Roy Porno as the funniest thing in the universe and they got me onto the footnotes. And it's one of my again one of the things that was most well known for the footnotes appearance and also it. I was in Stereo. Mix The whole time. Rebe listening to that. And that's what I wanted to create and that's what I always do stupid stuff I've ever done is around trying to make people laugh trying to have fun even just the story just so I could see the back of a bus and go lads either issue. I believe this happened happened. She said this That's that's what we'd be monitored live until the one you brought out gesture unconscious of time. No with Benyounes's that was I. Listen to a lot of that. Yes that was a tear jerker at it made you stop talking for quite a while and you would just stay on. It was like wow and under stuffy with an odd to dissect a situation as a as a sports person and family in front of their how the demanded and this is before you know lockdown and all of this where we all know family's important and that priority now but for that to happen back then and to dissect and talk to Jordan Murphy in there already with all of my friends and I don't know it's time to be here. That was you might talk about having a bit of fun and stuff that was. That was a bit different on that one was good. I find a lot of time I sit. I sit back and don't know we always end up chiming in something but a lot of them. I sit back and just just talking in hair. Some People Sean. O'brien of each other quite well. We've had Benjamin keizer. I'm sitting there. Just open mouth this. You Have Been Ryan on you know. And he's what tears his eyes e because people do sale. Joe Comes with the fuck. It may shop. It's like I I'm you know..

Alex Payne youtube Rugby Benyounes NASA New Orleans US Jiffy Wales Jim Hamilton James Hamilton Benjamin keizer Jordan Murphy London Joe Lord funk Roy O'brien Roy Porno Osumi
"alex payne" Discussed on KQED Radio

KQED Radio

01:56 min | 2 years ago

"alex payne" Discussed on KQED Radio

"Shafer thanks for listening support for KQED comes from the San Francisco foundation whose kopen nineteen emergency relief fund connects those who want to help with non profits serving bay area residents most at risk during the crisis more at S. F. F. dot org KQED is grateful to look to local sponsors like Sutter health local support is how we can bring you trusted journalism in these uncertain times KQED is committed to inform inspire and involved our community more at KQED dot org coming up tonight at ten o'clock it's technician are you working from home or really committing yourself to that novel you always want to write or your memoirs well Alex Payne joins Moira Gunn to discuss shorter work better smarter and less so join Dr Morad Gunn and her guests tonight at ten o'clock here on KQED public radio eighty eight point five FM in San Francisco eighty nine point three in Sacramento support for the California report comes from personal capital offering customized socially responsible investing options to align with personal values addressing environmental social and corporate governance personal capital dot com water heaters only specializing in the repair and replacement of water heaters since nineteen sixty eight licensed and insured open twenty four hours a day every day learn more at water heaters only dot com and Eric and Wendy Schmidt whose fund for strategic innovation supports transformative ideas that benefit humanity while protecting the natural world recognizing through science the interdependence of all living systems right now so many of us are filled with anxiety and fear we don't know when life.

"alex payne" Discussed on 760 KFMB Radio

760 KFMB Radio

02:51 min | 3 years ago

"alex payne" Discussed on 760 KFMB Radio

"I don't like to. With Alex Payne. The reason in a moment how things and they stick 'em pain, progressing on the elevator would be attended to very shortly. And everyone is pitching in to help put safety week over in a big way. Good. And this may I say that in spite of some of the unfortunate incidents of the day, you look very well indeed, do, yes, sir. You're bandages extremely need. They do a nice job downstairs, and the memory. But about on speeding things up. From the board of education. Inspector over today to observe the result plan today. But when Mr. Khan anytime, he's a Mr. blender good friend of Mr. stone the head of the ball, I'm going to make a last minute to before he comes of course, but I miss Brooks. Look at this electric fan, electric fan and Tober. It's a safety. If this sample meets with Blanchard's approval, we make these in every room during the warm weather. You're started. Go ahead. Miss brooks. My finger. Go ahead. Save. Thanks, just the same as to conflict. But I prefer the old fashioned manicure finger stay attached to the hand. These rubber blade tissue paper put my finger in. In. See nothing happens to adult a wonderful idea, well, we'd better get going to inspect the fire apparatus. Hi, daddy, miss brook. I've been going over the wiring in the building, you know, connections and stuff. Yeah, it wouldn't do anything to go wrong. The last day safety week it Mr.. Think of a moral time to leave office. Is coming toddy up the place a bit daddy, brought from glass for the window. It'll just take a few minutes. You come along with me, Mr. Cochran. We'll check fire apparatus. Now, you have connections Waldron dust off daddy. Okay, here you go to take this fan on it so that you, can you. Gosh, I hope it didn't break snap it on. Okay. Nothing happens. All right. What is your dad need a fan foreign this kind of weather, anyway head must be as high blood pressure wilder, but don't worry about it? We'll just put this rubber went away and get the one. He's gotten this causing. If you don't bash. But it's better than nothing. What's the difference, as long as you're something cooling off Marblehead, your.

Miss brooks Mr. Khan Alex Payne Blanchard Waldron Mr. Cochran
"alex payne" Discussed on The New Influence Podcast

The New Influence Podcast

12:08 min | 3 years ago

"alex payne" Discussed on The New Influence Podcast

"In paying the right people to promote your brand message. But there is also a huge value in unlocking, the people who need unplugging your branded the stories. They are already telling those people out of a desire rather than because they are incentivized by cash what we begin. What's the moment is the power of that is I'm SUV extraordinaire cost per game is is almost negligible. But the content that you get back is really helpful because the influence has said unloved to do this because it's to me in my audience. And so we are really path location to for whatever brand or agency touring, and we want to be seen as a a supporting elements of marketing mix rather than a disruptor. My next question, actually, I was gonna ask which social media channels do see the most value in. But I guess given what you've told me about your model. I probably refers to which media channels because he said like, you know, an influence to you guys doesn't have to be a social media influence, so where do you see the most value is TV influences still have a high premium than SIS or? Media influence yet, you're out. See, right. We crunch getting really into the data outside which is very very exciting. There's no doubt that the people with the biggest profiles all the most interesting to authorize because they come with that unit. That presence isn't influences much as the best social media that the branch get very excited. There is no doubt. Most of the activists that we recreate on the side comes through Instagram that is the big playground of the moment for people, probably guessing. Phones to say, the most of the outlets of the connections that we make it is on Instagram probably sixty to seventy percent. But then the real success stories of our side all wet small brands have been picked by big people won't read covets as a fashionable for example when big brands like a big hotel chain with really young and up and coming artist in music C we love that kind of cross pollination between those elements we've built the site. So that any infants can they don't any opportunity on the reason for that is that we won't brands to be able to see who have been loves them. Will they will do for them, and you mind branding? I don't wanna with people the hundred thousand followers, but as you might miss the person, who's fifty thousand followers who is absolutely perfect for what we're trying to do in a campaign that desperate to be involved in it, and she'd six months time, they might have half a minute falls because as young as they are. They're just on the first record label enough acre that is sort of the essence of site. I think in time we will develop it because the foster. Brand's go the less time, they have to Mississippi engage with those that brought a spectrum of influence, and then we will to post to a specific demographic in television or music, or graded whatever it might be. I think what will happen in any influence landscape is will it will broaden back out. Again, everything is focused on social the moment as huge amount of activity and huge amount of growth going. But I think in time you will need to be taking brands across a variety of channels in order to be the most red of the most powerful of the most interesting influences, and that's sort of the that we believe in. Absolutely, I had this conversation last week actually about influences in the long term should be platform agnostic in the fact that you know, they should be developed in their own personal brand where people don't for you because you're on Instagram people for you wherever you go kind of thing and Instagram is really having its place in the sun at the moment, and the providing all these incentives, four influences, I hope it continues. But as always Danja as with what happened with face. Book a few years ago in the Facebook pages that the could throw a lot organic reach influences should be kind of thinking for the long term and Bill as you said building that platform on numerous different channels, including I guess mainstream as well one of the reasons that we think we haven't been of advantages because we cross vertical of Instagram shots down tomorrow, our influences and all members who just moved to the next verse who whether almost of grow that audience and be able to take the brands to that to that channel. So I think that is an advantage. We have is influential across a variety of channels. You know, we we are really useful to for you. Right. So crystal ball time I'd like to get to predictions from you on the future of influence marketing, the first one being where do you see the industry heading in the next twelve months, and where do you see it in the next five years? Wow. So I'm aware that opinions and like our souls everyone's got one. But I I mean for what it's worth, my view is that there is going to be a great clarity. In the influences space, for example. I think Ben might. Cutback on the massive landscape that his influence a marketing on brands will get wiser wiser, I think the ability to analyze you're working with. We'll go deeper deeper. I know everyone is screaming about it. Everyone's rushing into influence a marketing it is a bit of a wobble west. But I think that will in the next twelve months they will be a bit of a separation and possibly a bit of a cut back on the on the number of influences. The brands are interested in what I know that's a boat claim. But I think you'll have to prove yourself to be hugely influential before brand will stop throwing money at you. And I think that will lead to is a growth in the advocacy space. So instead of brands paying loads of people they will target that spend much more, and we'll start to engage on a on a controversies with influential people, I think that influences will have to start moving into that space as a result. They will they will start to wear with brands because it benefits both of them. Not because the brand is paying you think that we're in a bit of a bubble at the moment. I think we probably are. Yes, I think everything goes through this bubble cycle. And I think there is a. Huge amount of money flooding in there are huge amount of influences popping up. You know, you've got the whole buying follows, etc. It is that slightly unstable landscape at the moment as it begins to settle down. The Browns will start to really question. What it is. They're getting back for it. And who it is that they are engaging. And that's where I think the separation will come out in the cream will rise to the top and continue to be engaged by brands. You know, you talk about the people who are just cashing in in the hair. Now, I think those are the people who will possibly as full by the wayside because they just weren't remain interesting enough to the audience that they are talking where leads to in five years time is it. I think the best influences inverted commas are gonna have to offer more the one channel they are gonna have to be able to say to a brand not. Yes, I will pose with your product. But actually, I will take your product. Here is what I'm going to do with it so much more of a collaboration between the brands in the best influences, and the it will be a hold on the inferences to rating work that brand into the stories that they tell as opposed to just push. Him from took their audience. I think you know, what is to remain. Influential people are going to have to strike really dedicate balance between. Yes, commercial activity because you have the right to do that. Because you have a big audience, but you will also need Fenwick advocacy, posed as well, you will need to find the brands that you want to talk about and the opportunities in experiences that matter means to you, we sometimes have people who accept onto the sides, and they don't quite get it. They message the brands and they say what many have commercial activity best of luck to you have fun. But not right. We will hear we will message said that this isn't what about thanks a lot and good luck on the outside. If you're not telling interesting stories because the that is what motivates you you're gonna get taken. I think audience were caught onto the fact that you are essentially becoming a monk channel, I think that dies out time. So I think the the most influential people in five years time will be those who strike the right balance between advocacy and influence, and they are talking about brands in the stories, they tell really powerful fashion across a multitude of channels. Yeah. Exactly right of had the is this a bubble conversation before I think we probably are a little bit. But I don't think old deflate too much in the long-term because as pointed out before influence a marching is about people it's about peer to peer influence recommendations and were in era now where people don't trust the media as much as what the used to the don't trust institutions don't trust government. And the closest thing that we do trust is people like ourselves and people we respect and looked up to and so on so I think in the long term, I think influence Martin is gonna flourish myself. But I think you're right about the trust issue is absolutely huge Brexit carrying near. Demento as loss of trust in the democratic process in the country. Heavy-handed about it. But just is a really big issue right now. And I think what you didn't add to what you there. There's I think there was a possible a beginning of erosion of trust in the influence landscape. You know, people don't quite know. And then the ASA coming coming hard about hashtag Adam hashtags bowl there is there is a MAC of transparency around that. But in coups, if you are working with a brand because you love that brand and you've chosen to work with them. We don't believe that is hashtag ATO hashtags. There is a definite declaration required. But it's much of a long time contra. Or or clear and decisive? Thank you so much to brand X I've chosen to work with them because I'm telling this story, and they have supplied prone up, whatever it is Bella need in order to maximize this opportunity as an audience, if you are looking on who's telling that story in a brand is helping that isn't an adult response that is a mutually beneficial that unity, and so I think you're right. I think I think the trust thing will become a bigger and bigger pulse of sunny social media influence. Yup. Absolutely. So final question. And again, it's when I asked to all interview ease, but what is the one book, and it doesn't have to be related to marketing you recommend everyone should read. My doesn't autumn disks of it the one unless you reading against the time is a book co breath by Tim Winton. On a journey to somewhere at some point. If I listened at Senate, I would love to tour of the world suffering the best pages breaks possibly get access to I'm enthusiastic average surfer. But the point of breath. Tim Winton is the most incredible depiction of the that you will ever read in for scape is and I do read them updating books. I find myself at eleven o'clock at night in reading seven thousand watching YouTube how to videos, but I really saw it does escapism is is essential forum mindfulness mental wellbeing in for some of my may who at some point would love to get trouble with south boat. I think breath by Tim Winton is apps. Vague must read kill breath by Tim when I leave a link in the show notes as well. I need to read more fiction. Actually, I'm fucked this guy. So I like I like to read biographies or factual books, but you know, I don't really flex my create of muscle because I'd never eat fiction book. Another good Snape. Fidget. Would you reading right now? Actually, I've been sent a book it hasn't been relationship at on YouTube as because I'm doing an interview with the guy who wrote us as on the kind of the YouTube industry, and you know, the the men people in and such so I'm three or four chapters in really interesting, actually. But again, it's another factual book social media now taking over the world. Easing the gloves did Alex's paying great to have you on where can people find out more about you and more about the influence room? So we are just WWW the influence room. Don't come on a daily basis one thing, but we all ready referred to as the influence, sir room. And every time I got an Email saying can I told you influenza room a little bit dies? But we are the inverse influence as a commodity rather influences Pessene infants dot com and his far as I'm concerned, I pretty low profile I keep I'm away. I took to Twitter at Alex Payne TV, that's probably about best of their don't go fund podcast, which is with James Haskell. Mike Tindall who house a rugby in his ace spoils poke cost that does talk about any sports oxymoron opened at having the funds defense. Here you go to waste in your face or in the classroom. Yeah. A little pickle toilet YouTube. Channel house rub is quoted fun cool. And again, I leave links in the Sean toll Alex, thanks very much for your time. Really enjoyed it. Thank you.

Instagram Tim Winton YouTube Alex Facebook Browns Mississippi Senate Mike Tindall Ben James Haskell Twitter Martin Bill Bella Snape Alex Payne TV five years twelve months
"alex payne" Discussed on The New Influence Podcast

The New Influence Podcast

10:23 min | 3 years ago

"alex payne" Discussed on The New Influence Podcast

"At the moment about influences thinking about the long term, I have to Instagram account to have my personal one. And I have a kind of a secret one way follow all these different influences. Just to kinda see the types of content. They posting the Brun deals that they do in Sumer lead just completely cashing in. Like, I don't know if you've had a fuss in Nova which blew up on Instagram, but this one fashion model who I follow and every post is just a sponsored post by fashion Nova. And I'm thinking, you know, she's obviously cashing in while she kind because you don't know what's going to happen in the long term. If you just basically someone who's, you know, posting pictures on Instagram because of the way you look Europe. See, right. What he can is the key bit said there is the people think golden opportunity, grab it. But is that interesting in the long term? I don't know. However, you grow and the people you speak to whether it's imprint whether it's television, whether it's in radio, the big playground at the moment is is social if you grow that audience through fending compensation the point that you then just flip that into his. Zinke becoming an advertising challenge. The pointy on his biggest thing that she is not really rather toward interesting. You are in real danger. I think of loosening the people that have fudgy because of the genuine contender you up. I think one of the huge differences about what we're doing is. Well, is that we have a much broader definition of influence in inverted commerce. So the word influence a now, essentially is how many people fall on Instagram. She's engagement range that is come to to identify. But we go some really of examples of our members trading in off-line influence inverted commas as well. And that is time. So it's person appearances, it's television. So we go in a very famous people wearing some of the brands that we were with on television. When goes people talking about the Browns were with on radio WinCo people creating content in YouTube flocks belongs cetera. We've go people who all reviewing Bryant's in print, and I think that is where we define influence as the ability to talk to an Orleans in whichever vertical. It is you're comfortable. It doesn't necessarily have to. Just be social media. Yeah. For me that I think is this market is going to net out is if you are an interesting storyteller, you're going to have to be able to take a Bryant to move just in Instagram page. You're going to have to be able to plug -ment of the events to the stores that you're telling much broader spectrum. Absolutely. I completely agree. I a lot of people currently like to distinguish the two between celebrity in a social media influence because one his kind of built that brand through traditional means in the other is built that brand audience through social media. But I think you're right in the long term. It's just going to become all blurred. Because even if you look at the likes of Will Smith, who's really embrace social need at the moment. He's doing all these flags with will Smith's book at list Zach after on he's just launched a YouTube channel I saw this week as well. And then you've got the likes of social media influences like ZOA over here in the UK who kind of branching out more into their kind of ministry media. So yeah, you're spot on. Jimmy dosing will use that. As what we talk brands about. Which is the whole space is blurring. And you having social media styles becoming celebrities and you'll having celebrities who won't becoming huge on social media. But you cannot forget there are huge number of ready famous people who don't do any social media tool, but they still have huge influence, and we love having those people on the side because they can take a brand summer, totally different. We connect to the young watch brand with a very famous actor and the exchange was creating watch together the act because what during look watches, and they went back and said well Britain tuna do Butch together created continent craze that is influence varies implausible to tap into if you'll notice able as brand to put yourself in front of eventual people into say talk to us if you're doing something interesting, how does this fit into your interest levels? Now, the thing is quite different about us with trying to create community when not trying to build a database of half a million influences in. 'cause I think we will probably shut the door at ten thousand members and of that one a one in one out policy. So if you didn't gain any Craig content in United as you say you will. That's absolutely not a problem. That is no point in you working with us within the influence room. We only want to collaborate and create a community, which is the most interesting stories has who understand the power and the value bad because who wants to work without brands on bitchy beneficial basis and go above and beyond and one of the things that we're right passionate about is that if you are influential, and you haven't influence you should actually be using that to good value as well. It's not just about commercializing once you tending, and we have a huge play within the charitable sector where we would like to invite charities onto the platform to say them to say, right? The next twelve months in these events were hosting when you don't should prizes for these events cells. We need pass the parents at sediments we need social media support for the campaigns that we run, and we will expect the people within our site pay into the pause and to say. To cancer. I'd love to off your bag of signed international spoils, give us a job for going to box in my next two gig. I'm not to give that to you to meet great nephew race could funster because that is wearing fluence Israeli path that will make those inverted commas influences much powerful phenomenon in doing so as well, given the nature of your muddle, are you guys focused specifically on the UK market. We own the moment, we've been running in in the UK full just coming up to two years, we've very deliberately on quite slowly and that has worked very much to favor. And we haven't spent a penny yet amok to impair we haven't shouted about ourselves. I the first into Madonna about Russia. Couple of panels. But I've never done that. And that has been very useful. We are really discrete space. So the whole point of the influence room is once your incentives amendment you very quality got your business. See which brands doing interesting things those you wanna approach. No infants and conceal any other infants his doing on the on the influence room. It is just quad space where you can see what brands take control them line. If you if you wanna get involved, we all funding of being pulled by the branch who are now using us into new territory. So we are just doing some working in Germany, and what's really exciting about that. Is once you're running. It's not hugely difficult for us to launch new. Territories. Once you're up and running is just a case of going back to the other brands who go to press saying that we're now in Joni would you like to stop running some activities that we can we can move very seamlessly into those new markets. But when we'll focus also gross strategy is to get really taking in the UK. We lost the products ideas on the road to get those up running Ventoux move rather than. To spread on Tuesday to quickly. Okay. I saw start which said ninety percent of the Brun deals that takes place on your platform. Doesn't involve the exchange of money. So how do Brun deals work on your platform, and what can influence expect when collaborate with the brand? You're absolutely Ryan. It is it is ninety cent brands looking for advocates inverted commas. And what that means is that brand will apply to come on everybody applies on both sides with your brand or a or a positive influence wants a brand is accepted Bay I to build a profound page plug in that website. He doesn't essential media. They tell tell the the about them, and then they create what we choose you when she's essentially posting to notice and in that open unity. They'll put up some somebody imagery, they will stipulate what it is. They're offering whether it's tickets to gang or come and stand on tallow he was tomorrow car. Cups fold summer, whatever it might be. And then they stipulate what it is. They're looking for whether it's social media exposure print coverage. Whether it's presence on television. People talk about on radios. Say magazine is essential. I think the broader brand tends to to make that requirements more people that come forward. But once they Grayton overachievers, which says this'll roughing looking for that goes up onto the bras will on the other side of the fence, the inferences assay applies come on once they're accepted. Megan built that profile the plug in social media tell LeBron's but about them it incident their interests at once done that they what we call a pros will when all the relevant brands, according to categories interest of selected. They will be see those opportunities, and they can browse through the leisure as soon as they save a week in the movies the moment as they see something really interesting. They can say to that brand. I'm ready to part of this. This hair is the king of the media covers come with weather. I'm a blogger longer youtuber. Social media journalists whenever it might be. And that the Brown was made that better Brian is able to say to variety people greatness, gopher of negotiate and save running Twitter on Instagram as well all Lincoln, they can decline what we love from Brandis back to when they keep that potential Abacus who'll so the brands best on site of those stuff with Guinness around the nationals whether over match tickets, and they offered you know, that took a whole host of people to the rugby matches. But to those for tickets centrally hamper of caters to enjoy his worst gains. So this is sort of a tale had been the come Ford's. There's a real value for the brands being able to keep everybody interested for future activities, so sensually the benefit for Brandon for is. Instead of doing was outrage they are punished by these people if they incite offering his Howard led to get a vote, they can choose accordingly all the right to get with cool. So. One of the most interesting propositions of platforms like yourselves is the ability to essentially active at influences officially at scale. So in your opinion. Do you think puff homes light yourself while yourself platforms like yourself are disrupting the traditional edge see model among the way, you say disrupting we loved his Jose because as we have a huge number of agencies who are using to undefined and to to be an efficiency to whatever it is that doing the influence a model of the moment is about brands pain to get to influences audience, and what we are about is. We already Pavlopoulos vacation tool for whatever apron agency is too because we will bring people to that who want to get involved. We are as been used by number majors. He's to help. With what veteran, and we all supplying those agencies with pure, advocacy. It is something icing. The needs to be added to every marketing mix there is a huge value inevitably in

UK Instagram Brun Browns Europe Will Smith Bryant Ford WinCo YouTube Germany Orleans Jimmy Brandon Pavlopoulos Howard Jose Britain Craig
"alex payne" Discussed on The New Influence Podcast

The New Influence Podcast

04:47 min | 3 years ago

"alex payne" Discussed on The New Influence Podcast

"So you guys are all about relevancy. So in your own experience of the you've got the platform on the tally. You've probably got you Twitter followers. So in your experience, you've had things thrown at you that just went relevant because they look at you and go up while Alex is on the telly, let's send him some, and it's more of a spray impre approach as opposed to actually providing value and relevancy to the people at your sending products to love that expression, spray imprint of come to times and some of meetings. We've have is it's absolutely what we are trying to care up essentially as oppose the kicker to describe that I have actually tows quite fun stories over that I'll stack it's been lucky enough. To play Wembley play. The few quite high profile poker tournaments using into believing. Grooming. Six week men's fitness challenged. And that she during the process of those stories, I would love to say to branch, you know, this story, I'm tending to the next six weeks. Is there any chance you can shut me some really nice kids at which I wear one training and in return for that. I will include you in interviews onto the photo shoots in the YouTube content on creating in the social media stories that I'm to be posting on this journey and that she that brand on the Mike or scale. But my point is that there are some Ray really interesting people who on telling stories I would love to be able to engage with brands to help amplify the stores. They're tending just to do a advocacy basis. Let's see how we can collaborate together to make it work for both of us. That is innocence will be influenced is all about his brands finding the people that need love and one from an infamous perspective instead of receiving bonuses junkie, necessarily one is being able to say to. Of course, I ready on here. How about you together? Is it interesting to you and collaborated it is? The advocacy point. I wanna get onto actually later on. Because I think it's quite interesting. What you guys doing with your model? But in terms of the types of influences that you work with I heard you say during a talk that you're fairly stringent as to the types of influences, you have on your platform. And I think the quote was something like less. Jim monkeys more taste makers. So can you give us an example of the types of people that you have on the platform and the Russians behind it? Sure. Absolutely. So we I mean, everyone in inverted 'cause influence marketing is trying to find a Cejka to the word influence, which has become a slice on a toxic expression is enough to say, I I need to the entity that blows last week and as you met with tons. We have some really interesting discussions in goes to what doing how we can collaborate in intense evidence from doing well, we learned to give all members as storytellers inviting comes in. It's it's a different way of essentially polishing, the people who are in interesting space telling. In writing tales. That means for us is that we tend to separate our members to catch me talent. I those people who really interesting intending fabulous stories at a religion successful in the red Ryan. So that is actors actresses models musicians taste makers spos- people of influence unveil famous for doing something. And as a result about Taliban, probably build themselves a digital following as well. And the other section is obviously the digital firsthand. So those people who built a really will Ganic following online, and they sort of scale themselves into into an interesting space as social media influence, a per se, the people we like on on the sides, and you mentioned the gym monkeys ING, we love people who will take a brand to an interesting place. So there are whole explosion the will of influence as has been rapid at another come with a whole lot of problems as well. But we love people very comfortable in in will they do, and they will talk to that audience who engage their audience of a genuine stories they will take their audience to two different access points. They will. Debate there. They will produce dance they went charities, and they are happy. So the discussing the highs and lows of their life would I mean by that is that it's not just people post to that grit wearing various 'cause beige it is people who have genuine authentic stories from everything that they do in their life and unfair us that is the definition of an influence is somebody who is living a really interesting very existence and able to talk to variety of brands off the back of that. It's not somebody who's just you know, commercialized what was once again following. They reached a tipping point another any interested in getting paid to post. I don't think that has long jetty as an influence. I think you need to be able to talk about the things you'll passion about and that is essentially what giving our members is the chance to talk to Brian's. Everything's that repression about and if you can blend that advocacy with commercial activity for those brands, you think fit rhyme than than you're gonna have a fall rated impacts much much longer that seems to be a discussion point in the industry. At

Twitter Alex Taliban YouTube Ray red Ryan Brian Jim six weeks Six week
"alex payne" Discussed on The New Influence Podcast

The New Influence Podcast

04:44 min | 3 years ago

"alex payne" Discussed on The New Influence Podcast

"Welcome to the podcast episode twenty one. And we're back. Welcome to the podcast St. Davies from St. David's dot com. Join with me this week. I have Alex pain from the influence rue the influence room is an influence Martin platform with a bit of a twist in the fact that it's just not about social media influences. But or the more men stream, shall we say influences as well, interestingly ninety percent of brand deals that take place on the influence room. Doesn't involve the exchange of money and in the podcast. You'll discover why as well as core founding the influence room, Alex is TV presenter, having joined Sky Sports in two thousand and three covering Rabih. Union tennis and polka his day job was partly responsible. As to why he co founded the influence room being on TV. He sent products occasionally some of which he said just not relevant in the podcast. We also cover whether influence platforms the influence room are disrupting the traditional agency model the channels where Alex seized the most value and more before I go don't forget to written review the podcast. Nigeriens? I will send you good vibes. If you do and with that now his Alex Payne, Alex, welcome to the podcast St. right? Thank you very much for having us. It's pleasure. So to start off with can you give us some background on yourself and your role at the influence ru sub account. Yeah. I almost I have worked at Scott since I was about twenty three join the week after I left university, many coffee, a lot of people would probably still be making coffee, but I was very lucky to I hit a bit of a sort of a runway when from the teaboy the photocopying Boyd to presenting about eighteen months, which was very Harry scary. But huge amount in that time, and sort of kicked on from that to work on who's news ever lost fifteen years or so typically, but at tennis over the last ten years or so presented sky's rugby union coverage, which is big passionate might my big love and been very lucky traveling around the world talking about a sport. I'm hugely hugely passionate amounts of the said how does that connect to the influence from what it is? It's because of the special proceed glamour of television on absolutely in no way, shape or form a celebrity influence on very middle lane to middle age. But because I was sort of on on television, most weekends there is a presumed in the eyes of some brands sort of value attached to that. And so over the last decade, or so I've been offered given throwing quality products and the cheese, and it was at one such promotional books that I was giving the whole motive infants from his board. So I was given a books three his five hundred stoves much by said, which on his little curious. But in books in games DVD's biz involves the top of the books note that said is behind you love the product. If you do we would love you to tweet about fact that we are showing stall was on our movie channel weekend. So really really good product which has been time money enough putting together, but he clearly wanted which will social media exposure to drive idols to the viewing on the Saturday afternoon. The one problem for this is that I've got up severely never interests installs. Which Unimak me bit of heathen? But I couldn't really work out. Why they had given me the box, and I really believe that they weren't able to find really passionate stalls fans really easily who had died Vokes quite happily giving them more exposure positive wants to do. And so the more. I look the more began to realize that she is common problem for Brad is either they spend a lot of money engaging people to talk about them all day on gifting to people no injustice or never guessed you walk into any talents in London, and they love from took infants tournaments, you haven't could storeroom on the way out, and they have got hundreds and hundreds forty thousand thousands of pounds with stone up a gifted items, which just don't interesting to the people trying to be given to. So we have in essence fit the model. We have built a sideways that style was chucking crow p later once they come into a sinus, everyone fifty bucks, really stoves product. If you love stalls with desperate to we go something very special for you. But in baton sending you another bit of kit Kat drive. Apples to viewings on Saturday. And so we are we're dating site essentially a matchmaking between brands, and what we call people of influence, and we enable both parties to weld together on mutual beneficial collaborations, and that is innocence. I've not too long, but some have been doing what went out to cool. So

Alex Payne Alex St. Davies Vokes Harry tennis St. David Martin Sky Sports rugby Rabih sinus Scott sky Boyd London Brad
"alex payne" Discussed on WHAS 840 AM

WHAS 840 AM

08:47 min | 3 years ago

"alex payne" Discussed on WHAS 840 AM

"Law enforcement students as well as others. No one was shut out from providing input. No one was shut out for my office doors. No, one shutouts of having comments and feedback Israelites to our most precious resources, and that being the children were Commonwealth have the opportunity to speak share ideas provide criticism and provide praise is what we've salt with Cinna Bill one wish president, I thank you. And I thank the speaker of the house for last session, not taking a knee jerk reaction after the tragedy that occurred in Marshall. County you Mr President in leadership formed. The school safety working group to do exactly what it was intended to do, sir. And I thank you for your leadership as well as others. It helped me as a legislator. It helped me as a parent, and it helped me as a constituent of this guitar to see that we can do this the right way the process has worked and the process will continue to work Mr President as this Bill continues to move through the process. It is the first step. It's not an in product. It's still has many more shapes and forms. It may continue to take based on input that we receive Mr President. I think the product that we have here today is a great start to that effort. I want to thank my co chair of the working group. The gentleman from Taylor for his hard work and his ability to listen, here's ability to compromise. A look across the owls here. And I see the Senator from Floyd. The Senator from Fayette trail the center for McCracken, those within this body that worked on this that traveled the state from far west Kentucky to the mountains of eastern Kentucky to northern Kentucky to south central Kentucky to listen to those who wanted to contribute. We also wouldn't be here today without Senate Bill one without the staff those who work behind the scenes, and I looked to my right of Dr Joe Burks. Educational policy analysts who I continue to feed emails after emails of input that we receive. Appreciate the work of Dr Burks as well as our L RC staff of vet Perry. Who helped draft the Bill and to also do everything possible to get us to where we are today input of John acres executive center for school safety who's worked on this issue for years and help co chair the school safety working group. Jerry, humble, retired Major General from the military who also helped with this Alex Payne department of criminal Justice training, and as well as Eric Kennedy Kentucky school board association and Briana care with particular league of cities who also helped with this as well. Central from McCracken. Also, thank you know, you're behind my shoulder, and I can't see you right now. But I know yesterday was a difficult day for you. As you helped introduce the families for Marshall county, the whole families. Your community. I know is still reeling in torn apart. And this Bill probably cannot bring back everything that your community had before that tragic day, but we want this Bill to be there to help communities that they never have to experience that again, I can't say that this Bill will be prevented that will stop accidents from occurring. But we think we've taken the right steps to be proactive enough in this endeavor. We've hardened and we have and approach that we've taken and in that bipartisan manner, we know that it has to be equal. We have to make sure that we have school personnel in our school systems, those that can respond to advance when they happen, and that's not just being school resource officers that that also mental health professionals the role of guidance counselors the role is our teachers school safety coordinators that we're gonna stab with a threat assessment team at the district level that balanced approach is the approach we're taking you to a very complex issue that we know not one piece of legislation can truly solve a topic such as this. But this Bill is well intended, it is well intended to take the necessary first steps to address the needs and the resources to keep our children safe and to keep our school personnel safe within the walls of our schools. Mr President numerous body is part one part two Bill because this Bill creates the framework. It's the shale of where we want to go. But Senate Bill one establishes that it puts the tools into place, but ultimately it will come down to funding. It will come down to the next session the requirement of this body of working with the Senator from canton as well as others and our budget staff defined the necessary funding. To make Senate Bill one what we intend it to be. And if we were to do this correctly, we cannot leave this chamber here today, we cannot leave this chamber on Santi Di baking that we solved the problem. And that we rejoice because Senate Bill one will hopefully be signed by the governor. There will be a part two. But members this body you have my commitment to those after watching to those in the other chamber to those parents in Marshall county into our children to everyone across this Commonwealth that commitment will be there that we will work just as hard next session as we did this session. To come back and have a product that we will all be proud of as a Commonwealth in a bipartisan approach that we intend to take next session as well with the funding mechanism, and it won't be easy as we are aware of all the financial stress that are Commonwealth faces with the pension crisis in other ways, we're trying to generate revenue more scrape into every dollar to go to every different need. But we know that this is a priority of this chamber this session, and I intended to be a priority for this chamber next session. 'cause we owe it to our children. There are greatest resources we cannot fail in finding funding. We owe it to Jason and secret hope and Brian and Theresa cope as well as the countless other parents siblings. They communities who have been affected by school shootings last night in the governor's address. We saw the pictures of Bailey impressed hope. Inish presidents, a father, we sit there, and I know everyone in here's got children or grandchildren, and you see the pictures of young kids and a little league baseball uniform and band uniform and a girl scout outfit and things like that have seen the tragedy that have happened. We owe it to the Commonwealth to do this the right way. And I appreciate those families that came and provided that testimony yesterday, and I will continue if they asked to come back to the education committee or into a chamber and speak. I will allow that's always happened because we always it to them. To not let this issue completely fade away. This Bill is comprehensive as I mentioned before it hits on four key areas personnel systems and structures accountability in a culture of student connectivity. The relationships within the schools are the key of every part of this Bill. The relationships that are developed every school across the Commonwealth is striving to develop those relationships. The connect. Between student and teacher and personnel. That was a Republican Senator Max wise of Campbell's Ville who was the sponsor of Senate Bill one the school safety Bill. The Senate went onto unanimously approved the measure Friday, which now goes to the house. Would it be crazy if you just stopped everything packed your bags and left.

Senate Commonwealth Mr President Bill Senator Marshall county McCracken Dr Joe Burks Kentucky president President Kentucky school Marshall Senator Max wise baseball John acres executive center Taylor Alex Payne
"alex payne" Discussed on On Point with Tom Ashbrook | Podcasts

On Point with Tom Ashbrook | Podcasts

02:22 min | 3 years ago

"alex payne" Discussed on On Point with Tom Ashbrook | Podcasts

"Dad who raised me and who loved me into being and i come from ben walden and have certain traits and characteristics that that that come from him and an all of that has got guess it took a village you know all of that has gone into making me and also making this discovery i mean people will sometimes now say to me you know do you wish you hadn't known i can't wish that i hadn't known because it explains so much i mean my sense of otherness as a child that we were talking about i i understand it now it makes sense to me and so that is an enormously liberating thing to have all of the pieces of the puzzle we have about a minute here are so been in half left ago there were a lot of callers and i'm sorry callers that i didn't get to but this is something that's happening to a lot of people out there i i have a friend who recently went through this whose mother discovered that she had a sister she never knew about how would you what advice would you give to people who may be on the precipice of making enormous discovers about themselves and their families i think partly to know that you're not alone there are so many i mean last year twelve million people but these kits and two percent of them to make this discovery of you know the non-parental discovery or some version version of that so there hundreds and hundreds and hundreds of thousands of people who are contending with this because i think in the moment of discovery it's a feeling of being very much alone of being sort of alien and other and somehow freakish that that you know that that that one was so wrong about something as a central as family and and there really is a world of people out there who are making these kinds of discoveries will danny shapiro author of many books including her latest which is called inheritance a memoir of genealogy paternity and love we have an excerpt of it at on point radio dot org janney it has been a great pleasure to speak with you thank you so much thank you magnetic so enjoyed it on point is produced by annabelle men brian hartson ski eileen amata stefan could sodas alison poli james ross and alex schroeder with help from matt heus seal kibi david marino and alex payne our executive producer is karen shiffman i'm magnitude bardy this is on point.

ben walden stefan james ross alex schroeder executive producer danny shapiro matt heus david marino alex payne karen shiffman two percent