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"alex niccolo" Discussed on Marketing School

Marketing School

07:14 min | 3 months ago

"alex niccolo" Discussed on Marketing School

"Welcome to marketing school. The only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors. Neil Patel and Eric Su. Hey Margie school listeners. I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that improved their low time in other words website speed helps with conversions? In addition to that Google uses it to determine where your site ranks in their index. The fastener website loads the higher. You'll rink for that reason. I want to talk to you today. About a company called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Patel and today we're GonNa talk about a weird growth experiment which is really what Neil learn over one hundred sixty two thousand dollars on clothes so Neil. This is fun episode. Because you're GONNA do most of the heavy lifting so what exactly happened here because he actually wrote something about this a while back as a blog post so tell us what happened so years ago when I was less known house out there hustling much more. I need to go back to doing that. I decided to try to run an experiment. Where if I dress nicer would I be able to charge people more money and make more money so I decided to spend a ton of money on clothes? I probably spend too much and when I would go to business meetings. I'll make shows super nice. You know and see if it would help me. Close more deals in generate more income. Got IT and so. Tell us the process here. I mean the the one hundred sixty two thousand. Did you pick out the clothes? Like what did you do exactly? What kind of clothes were you wearing at in? Pick why she closed or anything like that. I picked me these suits briefcases nice shoes. Think of business attire. But extremely nice business attire things like dull Jacobina Tom for burberry Tana Kashmir little beyond stuff like that Yup. Did you pick up the stuff yourself? I had other people helped me pick out the clothes so what I quickly learned is mainly did this when I was in Las Vegas and I was living there and I lived literally right on the strips. Also close to a lot of the shopping. What I learned is if you spend enough they actually come to your house with racks of Clothes Anna Taylor you. They don't charge you extra for that. They just bring stuff you try it on you get fitted and then once it's done they bring it back to your house and by the way I mean some of that's you still have that look like whenever people see you. It's not like you're wearing suits all the time. It's your worrying. You have a casual look but it's nice clothes correct correct yes well technically now just like a bum. There's nothing wrong with being Bomba. I dress really poorly at this point. I thought you're still wearing nice. You just like a bomb. But you're still wearing nice stuff. Probably might t shirts four hundred dollars so my point is when you look at Neil. He dresses fairly casually. But you can tell. It's still nice stuff. I think that's the point. I'm trying to get people to visualize it a little bit. So maybe let's talk about the before and after results before maybe you weren't wearing as nice stuff and then you started wearing nice stuff like what exactly happened. Can you share any case studies? Yeah so when I go to in person meetings to try to close deals Mike. Closing ratio went up from twenty five percent to forty percent which was huge and innocence brought me over six hundred ninety two thousand dollars in revenue now. That doesn't mean prophecy. That doesn't necessarily mean it pays for the close. It just means I brought in extra revenue and keep them on pitching enterprise big corporations and I think why it worked really well was is because people like all right this guy successful portraying a bigger company and yet. Maybe he's worth the price that he's quoting. I also do believe that its regional base. You know places like Los Angeles Seattle New York Chicago. I think it matters a bit more places like San Francisco. I don't think it matters as much. Yup that's completely true and I mean I mean the typical look as you're wearing like Patagonia vast or something like that and then you're wearing all birds and you're good to go exactly and I also think it depends what phase you are in life because depending on what phase you are in life in business Helps as much in Class A fear. Reid Hoffman Co founder of link Denmark. I don't think it matters what you wear your hundred percent so I mean that's a four point. Three X return to six ninety two on the one sixty two so I guess you know looking at things from a personal experience here. I used to just have a backpack like a normal back. You know meal night. We have a late friend named Brandon who he had kind of a similar back as I do. We look like school kids but once you switched up his backpack to a nice Pat toomey backpack. That's T U M I. He said like everything changed. When you went to route people will compliment on his backpack and then he would get seen a little differently even though he dressed casually. I changed my backpack and I know how to me backpack to and I will say I get a lot of Nice comments about it and people do the first impression how people see you. You'll get one chance to make it right so you know. Even let's say you still want to continue to dress casually that's fine. Maybe you look at the other stuff. Maybe the briefcase right or maybe look at the backpack because you do typically get a couple of nice comments about like Neil the briefcase you have generally. It's always something people talk about right not anymore because I have a child and she plays with the zippers breaks. It and all that kind of stuff in the east you. Yeah makes sense so yeah guys. I don't think you necessarily need to spend one hundred sixty two thousand dollars on clothes. I think we're just saying Zara or any place has affordable clothing. Alex Niccolo unique goes good. I don't know where you go for female codes. Nic Business Attire. It's not necessarily the price it's more so the fit. Yep exactly I that's a really good point you don't necessarily is spent thousands of thousands of dollars if you get a good Taylor. That's probably a little more important on to make sure things look fit. They look a million bucks. Anyway that's it for today and please go to marketing school in Iowa slash alive. That's V to learn more about the private event. Neil night are doing in New York to help you grow faster once you fill out application and we'll see if it's a good fit and if it is neil and I will give you a call and we'll go from there see you tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot. Io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success ass tax marketing school dot io until next time class dismissed..

Neil Patel Marketing School Anna Taylor Eric Su Margie school Walmart Google New York Tana Kashmir Las Vegas Pat toomey San Francisco Iowa Mike Alex Niccolo Los Angeles Reid Hoffman Co Brandon
Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes

Marketing School

05:30 min | 3 months ago

Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes

"Welcome to another episode of Marketing School. I'm Eric Su and I'm Patel and today we're GonNa talk about a weird growth experiment which is really what Neil learn over one hundred sixty two thousand dollars on clothes so Neil. This is fun episode. Because you're GONNA do most of the heavy lifting so what exactly happened here because he actually wrote something about this a while back as a blog post so tell us what happened so years ago when I was less known house out there hustling much more. I need to go back to doing that. I decided to try to run an experiment. Where if I dress nicer would I be able to charge people more money and make more money so I decided to spend a ton of money on clothes? I probably spend too much and when I would go to business meetings. I'll make shows super nice. You know and see if it would help me. Close more deals in generate more income. Got IT and so. Tell us the process here. I mean the the one hundred sixty two thousand. Did you pick out the clothes? Like what did you do exactly? What kind of clothes were you wearing at in? Pick why she closed or anything like that. I picked me these suits briefcases nice shoes. Think of business attire. But extremely nice business attire things like dull Jacobina Tom for burberry Tana Kashmir little beyond stuff like that Yup. Did you pick up the stuff yourself? I had other people helped me pick out the clothes so what I quickly learned is mainly did this when I was in Las Vegas and I was living there and I lived literally right on the strips. Also close to a lot of the shopping. What I learned is if you spend enough they actually come to your house with racks of Clothes Anna Taylor you. They don't charge you extra for that. They just bring stuff you try it on you get fitted and then once it's done they bring it back to your house and by the way I mean some of that's you still have that look like whenever people see you. It's not like you're wearing suits all the time. It's your worrying. You have a casual look but it's nice clothes correct correct yes well technically now just like a bum. There's nothing wrong with being Bomba. I dress really poorly at this point. I thought you're still wearing nice. You just like a bomb. But you're still wearing nice stuff. Probably might t shirts four hundred dollars so my point is when you look at Neil. He dresses fairly casually. But you can tell. It's still nice stuff. I think that's the point. I'm trying to get people to visualize it a little bit. So maybe let's talk about the before and after results before maybe you weren't wearing as nice stuff and then you started wearing nice stuff like what exactly happened. Can you share any case studies? Yeah so when I go to in person meetings to try to close deals Mike. Closing ratio went up from twenty five percent to forty percent which was huge and innocence brought me over six hundred ninety two thousand dollars in revenue now. That doesn't mean prophecy. That doesn't necessarily mean it pays for the close. It just means I brought in extra revenue and keep them on pitching enterprise big corporations and I think why it worked really well was is because people like all right this guy successful portraying a bigger company and yet. Maybe he's worth the price that he's quoting. I also do believe that its regional base. You know places like Los Angeles Seattle New York Chicago. I think it matters a bit more places like San Francisco. I don't think it matters as much. Yup that's completely true and I mean I mean the typical look as you're wearing like Patagonia vast or something like that and then you're wearing all birds and you're good to go exactly and I also think it depends what phase you are in life because depending on what phase you are in life in business Helps as much in Class A fear. Reid Hoffman Co founder of link Denmark. I don't think it matters what you wear your hundred percent so I mean that's a four point. Three X return to six ninety two on the one sixty two so I guess you know looking at things from a personal experience here. I used to just have a backpack like a normal back. You know meal night. We have a late friend named Brandon who he had kind of a similar back as I do. We look like school kids but once you switched up his backpack to a nice Pat toomey backpack. That's T U M I. He said like everything changed. When you went to route people will compliment on his backpack and then he would get seen a little differently even though he dressed casually. I changed my backpack and I know how to me backpack to and I will say I get a lot of Nice comments about it and people do the first impression how people see you. You'll get one chance to make it right so you know. Even let's say you still want to continue to dress casually that's fine. Maybe you look at the other stuff. Maybe the briefcase right or maybe look at the backpack because you do typically get a couple of nice comments about like Neil the briefcase you have generally. It's always something people talk about right not anymore because I have a child and she plays with the zippers breaks. It and all that kind of stuff in the east you. Yeah makes sense so yeah guys. I don't think you necessarily need to spend one hundred sixty two thousand dollars on clothes. I think we're just saying Zara or any place has affordable clothing. Alex Niccolo unique goes good. I don't know where you go for female codes. Nic Business Attire. It's not necessarily the price it's more so the fit. Yep exactly I that's a really good point you don't necessarily is spent thousands of thousands of dollars if you get a good Taylor. That's probably a little more important on to make sure things look fit. They look a million bucks.

Neil Anna Taylor Marketing School Tana Kashmir Las Vegas Eric Su Pat Toomey Alex Niccolo San Francisco Zara Reid Hoffman Co Patel Mike Los Angeles Brandon Denmark Founder Seattle Chicago