17 Burst results for "Alan Heart"

"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

07:37 min | 7 months ago

"alan heart" Discussed on Marketing Today with Alan Hart

"Version of the NBA Toll around the world. We do it online and we get like two thousand people doing it all over the world is it's it's been a great success but one of the things I wanted to do. This year was to have a A podcast for each of the twelve classes because my students to kneel online. I looked around and I've seen a check that all the different Moxie podcasts. I really wanted to use the same one and have long interview from each of the twelve episodes and I found. Is this Delights which is yours house like you know h pretty good pretty good and then I thought cheese on this and I can't even remember I'll be honest. I think that was on this so I looked myself up on this but my was like very good but some very good and then so I go eleven twelve so I find it. Eleven great podcasts And truly is I'll probably give you some great in admits so but you on us. It really was the best podcast in the world of marketing. Hands Down you know in terms of quality people the way you run it the topics you pick it was it was truly truly rights and I soak. Oh that's the one for me. And then the reason where there was one topic that was missing which was diagnosis and doing research. And I am a very interesting point. That even the best podcasts in the world and I've listened to every single episode yours now to find the eleven even the best podcasts in the world on marketing. It's lights on on research diagnosis. It's all about tactics and that's not a criticism of you. I think it's a function of the way. Marketing is gone now. It took a while for that endorsement to sink in as those that no mark no he can be very critical in his assessment of marketers in the work that they do. I really can't think much more about what a ride this I. Two hundred episodes has been. I've had the pleasure of interviewing loads of interesting. Cmo's over the years like Roger. Roger Minora MasterCard. Linda Boffa G. E. or even Mark Pritchard opean g among so many others. That I can't I don't have time to name. I've also had the honor to be with really smart thinkers and thought leaders like Seth Godin. Bob Hoffman Mark Barden Richard Charlton. We Mur Snyder's Michael Platt and many others but I'm really thankful for many friendships. That a foreign from these conversations over the last five years. I'm looking forward to deeper bonds and shared experiences ahead. And lastly and most importantly. I'm thankful for you. You listen into each conversation with a curious. Mind looking for what you can learn and apply in your own work. Immune more thankful that you come back again and again to listen while I've met many listeners. And do look forward to hearing from listeners. And I've gotten some great suggestions and guest ideas. Please feel free to write me on the contact page at marketing today. Podcasts DOT COM. I literally read every message. I don't always have the time to respond to everyone but know that I am listening and I am reading every single one so please reach out. I'd love to chat. I want to close out this episode with little sequence from my interview with Seth Godin where he talks about an is overtly frankly setting a new bar for marketers and I hope in some way maybe he small way that marketing today. The podcast that I've been working on and will continue to work on is trying to help us establish and maintain that new bar for ourselves so without further ado. Here's seth and I talking about this. It seems like you're may be overly it's the issuing Seems your overtly trying to set a new bar for marketing and marketers possibly not to put words in your mouth a more noble and virtuous path. Are you trying to counter something or something New Year? Yeah. I'm trying to count on a lot of things. I think that people are inherently. Good if you talk to people about the change they want in the world. If you talked about what they care about most people wanna make things better not selfishly but generously and then they start marketing and they act like a selfish narcissistic short-term thinking pick and do that because they think they're supposed to they do that because they think they have no choices. And all the other professions you not accountants who suddenly become bad people because they're accountants and you don't see production engineers et Cetera et CETERA. Why do marketers race to the bottom? And they raise the bottom because you can find a short term win by tricking people. Buy Cornering people by pressuring people and the thing is you can't keep it up and because you can't keep it up that short-term win is usually followed by a lot of unhappiness and what I've tried to outline for people is that you can make things better and you can make them better by doing this thing. I'm calling marketing. Which is the act of making change happen? I love that phrase of making change happen and this notion of doing better at what you describe the challenges. It sounds like we're all addicted to some sort of drug as marketers or prone to being addicted to the short-term drug. Yeah I mean capitalism compounded. So if you imagine it's a race and people see that there's only going to be one winner and someone starts cheating and they get a little bit ahead and someone else says. I have no choice but to cheat a little bit more. That's all the cheating keeps compounding until everyone's cheating all the time and so it happened in marketing. Is someone shows up makes an insane promise spams the world misleads people and they make a sale and that's a sale. It didn't go to somebody else. So that other. Prince says Whoa. That's not good. I'm going to have to cheat to. And thus the race to the bottom and the problem with the race to the bottom is that you might win. The second problem is you might come in second which is even worse. So I'm arguing that you can race to the top. You might not reach everyone. You know that if you look at what's the number one bestselling piece of music any given week. Or what's the best selling kind of food? It might not be the food or the song you would have been proud to make right. Pringles doritos whatever. It is aren't necessarily good for the planet but that's how you get mass by pandering to people but guess what there's plenty of room way in the middle of the market for you to make a positive difference without necessarily being number one in market share but by being number one in impact. Instead I it's Allen again marketing today was created and produced by me. If your marketing today please feel free to write us a review on I tunes or your favorite listening platform. Don't forget to subscribe. Tell your friends and colleagues about the show. I love to hear from listeners. And you can contact me at marketing today. Podcasts DOT COM there. You'll also find complete show notes links to anything. We talk about any episode. You can also search our archives. I'm Alan Heart that this is marketing..

Seth Godin Roger Minora NBA Bob Hoffman Mark Barden tricking Linda Boffa G. Mur Snyder Alan Heart Michael Platt Mark Pritchard Prince Allen Richard Charlton
"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

06:30 min | 9 months ago

"alan heart" Discussed on Marketing Today with Alan Hart

"Of much. More focused on upset wasn't but much more focused on the people I'm working with. You never know if a company he's GonNa be successful or not. I mean look we work right like a year ago it was like he just never know and look at other companies that were nothing like that's really hard to predict in for any any given company. There's always folks that are sure it will be amazing. Sure that'll be terrible right. And especially from the outside especially as a young person you have no idea but will you can get a sense of through the interview process process especially if you like. Hey let's go to lunch thing is who are the folks who are GonNa be spending that fifty sixty hours a week with because that's just so important in terms of you just liking them In terms of you thinking they're good people kind of ethical and all that stuff so you know kind of really focusing on that would be the one thing the second thing on on a sort of much more personal note like a have like an amazing wife and two kids now. The latest one just showed up three months ago and I really love that and I do Occasionally get sad that I started that so late and I think it's weird to tell my former self like hey start a family earlier but I think you know that's a real huge the happiness that I didn't have until recently and I really wish I'd have done that earlier own. I think that's great advice. What drives you keeps you going? These days Globally I really. I really focused on enjoying my day. I think it's easy to get in this trap Of sort of thinking every every day is an investment to some future day. Whether that's a near-term thing like you know I don't like what I'm doing right now but there's GonNa be this great vacation in three months i. I don't really like this job but to great career move for the next job or actually I don't like these this job the next job or the next job after that. But if I play this right I'll get to retire and by the time you're done with all this you're like okay. I haven't enjoyed anything but like tomorrow is going to be better. And it's like you know what focus on making sure you're enjoying right now and and honestly maybe I'd be further along in my career if I'd been more feature thinking I think there's a case to be made for that but I really try to enjoy kind of the moment and really focus on on that. And that's that's a pretty big guide for kind of what I do. I think that's great advice. You can live much more rich fulfilling life thinking thinking about the world that way so at blood your efforts I I need to do better at that myself to more marketing questions for you or business. Questions I think most people tend to Kinda watch what's going on around them. Other brands companies causes even. Is there anything that you follow or using other people's should be taking taking notice so I do have a bit of a passion partly because we were for two sided markets so I spend a lot of time thinking about watching them talking to friends about them and one aspect is like what sort of whether you want to call them. Industries or business problems are best solved by sort of kind of two sided sided network market versus kind of the old way of doing it right like what are the conditions that need to be true for that I'm also related like the legislations around like Ab Five Live in California impacting Gig economy workers in kind of what that will mean for this market. The first thing that means is like my Uber Loyalty Program just got way less interesting to me. I got very sad email on a few days ago saying that my surge protection just went away but aside from that Yeah so the two side markets I find really really interesting. Another industry watches the reality one. And Look I think and maybe just getting older right because I think technology will be bad. It's going to bring amazing things In benefits vets. But I worry that it can create sort of that social isolation. You know twenty years from now when there's less and less reason to ever get off your couch because you don't need to go you don't need to go to work during your commute. You don't have that interaction with people like Oh happy hours. You don't actually go out anymore. You just all meet at some virtual bar right and you're all in your living room. And what will that do to our society right and I. I don't know again I feel like I'm getting older for worrying about these things but I I sometimes ponder the impact that will have the cartoon was but it was some cartoon that I'm envisioning my head of these like plumpy. People being carted around in their autonomous beds Ed's but it is. It's not a pretty sight. Let's put it that way but last question for you. What do you think the future of marketing look like? Yeah I think they'll be an increasing of tech automation driving arriving decisions on the performance marketing side. I think more and more they'll be sort of people setting the strategy and then kind of tweaking and monitoring lean but not actually building campaigns. It'll be more like a let me throw a bunch of kind of here's what my high. LTV customers look like. Here's a bunch bunch of creative assets that are all disjointed and I'm just going to put it into a big system in. Here's kind of how much I'm willing to spend how value throw all this into some massive you've seen and it will run campaigns. It'll pick what channels to do. It will pick what to show and things like that. I think you're GONNA be sort of increasing movement kind of around that so put more of a premium on kind of having that technical knowledge and some of the analytics staff as opposed to the more nuance things that even come with performance marketing side. I I I do think that will do less than be less than helpful. For Resolving Sir of the ever present tensions between the brand and the performance side because I think that means that performance side will even get more and more technical and yeah whatever customers. I don't really whatever that is right and so I think it'll. It'll pull those who things apart further and not not really helping that kind of ongoing dynamic will Kevin. It's been fascinating and I can't thank you enough for coming on the show. All right. Well thank you so much. I enjoyed it as well I. It's Alan again. Marketing today was created and produced by. If you're new to marketing today please feel free to write us a review on Itunes or your favorite listening platform. Don't forget to subscribe. Tell your friends and colleagues about the show. I love to hear from listeners. And you can contact me at marketing today. PODCASTS DOT COM there. You'll also find complete show notes links to anything we talk about on any episode. You can also search archives. I'm Alan Heart. This is marketing..

Alan Heart social isolation California Ed Kevin
"alan heart" Discussed on Newsradio 830 WCCO

Newsradio 830 WCCO

01:50 min | 11 months ago

"alan heart" Discussed on Newsradio 830 WCCO

"Well I just kind of putting off of the walls stuff last night they just man it was a hammer you you are Mr last night usually go to the games I watched quite a bit of it and I just they had one really nice run the walls did but they just could not ever get are gone last night in and against the pelicans or not too good yeah I want to go left they buy a conflict that could make it end unfortunately the walls it's trouble last night jazz worry when cats not in there that's I mean he couldn't play he's got that spring love the I know they say he's day today but the walls of the blues in last night it's heavy you know what when you when you lose games it's heavy especially on a streak no I I like we did last couple days in practice and we felt good about those things you know they didn't translate tonight yeah it was tough us so the final score was one oh seven to ninety nine but Norman's was in charge pretty much most of the time it was L. one of those deals where you just could not you're going and they got a role in the third and Alan heart you could tell was that the happiest camper yesterday so wishes to win those games with norms of but you know there is a strict gun and someone forcefully hopefully the walls computer figured out here real quick again the wild well played tonight their orders on a in a Devon do next gonna be a while he was our last a game he didn't play but we'll see if you place tonight it's a little different I think you know first came here always says that that sealing order in a recent excited start the season and everybody's been office first came for everybody so I think it'll be a little different that way but you know I usually usually don't really have any nerves in the game so it'll be I'm sure there'll be a few at the start but like I said that's it's usually just a few minutes and then they go away yeah that's if he starts what about a culture I love Alex is.

Norman Alan heart Devon Alex
"alan heart" Discussed on KOMO

KOMO

01:35 min | 1 year ago

"alan heart" Discussed on KOMO

"Lengthy criminal history is the very result of shortsighted imposition of judgment of punishment. And then we're shocked to know that he's continuing to repeat, do you think the court in the situation was sending a message to you? You'll have to ask the court. We did the judge called her on and his attorney declined to speak with us Matt Markevic for project Seattle called received his year long jail sentence three weeks ago. But the city attorney says with good behavior called Ron could be back on the streets by June. The man arrested for running down and eleven year old boy is now facing felony hit and run charges is AM. Bur. Mayo died yesterday after he was hitting the road and left for dead near Olympia. Fifty one year old urban Jacobs made his first court appearance today court documents say Jacobs who's driving to women who were getting high on heroin and meth in the back seat. Those women could also face charges detective say there is no evidence. At this point that Jacobs was intoxicated ticket this shocking. Video from an Arizona prison showing an inmate using a makeshift knife. To take this prison librarian hostage. So the hours long standoff was all caught on camera as you can see there are one point librarian, Alan heart so far back with pepper spray. And it worked officers did use flash bangs to move in once inmate Timothy monks. Started feeling sick will got out safely long was already getting her serving a ninety seven year sentence. He now faces new charges for this incident..

Jacobs attorney Timothy monks Mayo Matt Markevic Arizona Olympia Seattle heroin Alan heart Ron ninety seven year Fifty one year eleven year three weeks
"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

21:08 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"alan heart" Discussed on Marketing Today

Marketing Today

21:08 min | 3 years ago

"alan heart" Discussed on Marketing Today

"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

38:53 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"alan heart" Discussed on Marketing Today

Marketing Today

38:53 min | 3 years ago

"alan heart" Discussed on Marketing Today

"alan heart" Discussed on Marketing Today

Marketing Today

21:00 min | 3 years ago

"alan heart" Discussed on Marketing Today

"alan heart" Discussed on Marketing Today

Marketing Today

02:22 min | 3 years ago

"alan heart" Discussed on Marketing Today

"Two for all of us it's about particularly where the consumers going in getting half of it right one of the things we wanna do is create adds that don't suck the bracing chains creates late possibility i'm alan heart and this is marketing today today on the show of gut augusta nfu agustin's an industry recognize thought leader in digital strategy an integrated marketing and former chief digital officer of omni coms healthcare consultancy group agustin's research has been quoted by a number of the guests that have had on the show from bob hofmann to mark richardson and others so i thought we go to the source today and figure out what adf fraud is all about we go a little deeper understanding where the fraud comes from what mechanisms were platforms are most ridden with fraud today and more importantly which marketers be doing and where does the money flow i hope you enjoy the show and learn a lot more about at fraud on today's program will agust and welcome to the show thanks alan glad to be on we'll tell me a little bit more about your background in how you got to where you are great well as i say wharf i've been in the digital marketing industry here in the trenches of new york since the very beginning so midnineties way back when we still had to convince clients a needed websites banal now fastforward twenty plus years see an enormous growth at enormous changes in digital marketing and in the last couple of years we've seen the rise of programmatic so the at olympics excited i typically use for marketing are now all being affected by fraud in the baht's in the activity of bots so these bought score on the web and generate fake traffic fake impressions in fake lakes all of those things gets recorded in analytics so as a digital marketer i have to make sure that that's the analytics are clean otherwise a making the incorrect business decisions so in the last couple of years i started focusing in on the fraud research because we really had to figure out how much of the analytics are affected by fraud so.

alan heart agustin officer bob hofmann fraud new york mark richardson
"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

40:01 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

02:15 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"And for all of us it's about particularly worthy the consumers going in getting half of it right one of the things we wanna do is create adds that don't suck the bracing chains creates blade possibility i'm alan heart and this is marketing today this is a special episode of marketing today today i've got a fellow podcasters drew nizar who runs the podcast renegade thinkers unite everyone to check out that show and we do a little banter back and forth mostly interviewing drew for his 50th episode it'll come out simultaneously with this one but were also reflecting on what we've learned to this point and also what drew's learned having written a book as well caught the cmo periodic table we age were just at a conference together and this was on the heels of that conference in reflecting on some of the questions like when are we think of sia mas we've interviewed while over i would say three hundred at this point different cmo for that matter what makes a good one which it marketers be thinking about and much more i hope you enjoy this special episode of marketing today with alan heart andrew nizer hey this is drew admits the fiftieth episode and i thought we would do something kind of crazy here i'm here actually with my buddy alan hard who has the podcast marketing today and we decided to have a a little fun and he's going to interview me it because this is episode fifty which means i've interviewed forty nine plessey other two hundred that i interviewed long before that two hundred chief marketing officers and alan is interviewed a ton of folks so we're going to bring you the wisdom that we have such as it is and see how it goes so alan thank you so much for helping out him being on episode fifty oh it's my honored to be here and we interviewing talk in the eu turning the tables jess hopefully you like my question is as much as i like yours yeah well and i promise that i would pepper alan rightback if i didn't like a question so on his turn right back on them so let's talk what do you got for me if it's okay with you i think your favorite question that i ask.

alan heart nizar andrew nizer
"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

32:23 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"alan heart" Discussed on Marketing Today

Marketing Today

32:23 min | 3 years ago

"alan heart" Discussed on Marketing Today

"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

33:51 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

26:28 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"alan heart" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

01:36 min | 3 years ago

"alan heart" Discussed on Marketing Today with Alan Hart

"The ceos in the financial office us you know that they're gonna realize that than that in order to grow that we really need good research so we can understand all these changes will thank you so much for comment on the show that spending lightning thank you so much i love my pleasure was lots of fun marketing today's brought to you by atomic atomic focuses on unleashing the growth potential for clients we sir tomic is a strategic consultancy specialising in business marketing brand and innovation our singular goal is to help you accelerate your efforts with the right mix of expertise analysis and creativity check us out at atomic dot com a t o m c k dot com i it's alan again marketing today was created a produce five me with project management by sarah williams audio production by airing campbell writing in editing by kevan greely social media scored by meghan woods part congrats designed by sarah dell if your new to marketing today please feel free to write us to review on iteens or your favorite listening but don't forget to subscribe and tell your friends and colleagues about the show we love to hear from listeners at info atomic a t o c k dot com i'm alan heart and this marketing today two two.

sarah williams campbell meghan woods sarah dell alan heart kevan greely social media