35 Burst results for "Advisor"

Rep. Michael Waltz: Our Money Is Funding the Threat of Communist China

Mark Levin

01:59 min | 1 d ago

Rep. Michael Waltz: Our Money Is Funding the Threat of Communist China

"America needs a wake-up call An American people need to wake up to the fact and just a couple of data points The Chinese navy is now larger than the United States Navy More ships and newer ships They are launching more into space than the rest of the world combined including the United States They're on track to have a separate space station and a manned station on the moon Within the next decade that will all be militarized and prepared to attack the United States And just don't take it from us mark or even from me listen to president Z speeches where he has openly talking about replacing the United States as a global leader replacing capitalism and democracy with their form of socialism and communism as a superior system And they just launched a hypersonic weapon that is a first strike nuclear weapon that we can't defend against but the thing that has me so damn mad is they're doing it with our money It's our money that is funding their military build up their debt diplomacy their belt and road initiative or they're taking up power grids and ports and airports all over the world And between Wall Street between Hollywood between the sports industry our trade deficit which president Trump knew and got on top of it is historians are going to look back and say the American people and the American tax dollars funded their greatest adversaries So my call to action to so many is if you see made in China put it down I've reached out to my financial adviser and told them to divest I get us out of investing into the Chinese economy But we have a long way to

America Chinese Navy President Trump Hollywood China
Mark Levin: Israel Needs to Attack First When It Comes to Iran

Mark Levin

01:24 min | 1 d ago

Mark Levin: Israel Needs to Attack First When It Comes to Iran

"One of the reasons the Israelis won one of many The 1967 war because they went on attack Nasser was working with the other countries To economically choke off Israel they were preparing a military attack and Israel attacked first An Israel needs to attack first when it comes to Iran They can't wait for them to have a nuclear weapon So this administration is forcing Israel to decide between its own survival and the survival of its relationship with the current U.S. government Because that's the choice the Israelis have to make now Are they going to defend themselves against what is I don't like this word existential because 98% of Democrats don't know what it means Survival Whether it's going to survive because Iran has said it wants to destroy Israel And with nuclear weapons it can do that Or or well its relationships with the United States government survive And it's going to have to choose the former but that is the position that the Biden administration the Biden Secretary of State the Biden national security adviser have placed the State of

Israel Nasser Iran United States Government Biden Administration Biden
Fauci says early reports encouraging about omicron variant

AP News Radio

00:44 sec | 2 d ago

Fauci says early reports encouraging about omicron variant

"U. U. S. S. health health officials officials say say early early reports reports about about the the rapidly rapidly spreading spreading Omicron Omicron variant variant of of the the corona corona virus virus suggested suggested maybe maybe less less dangerous dangerous than than delta delta White White House House medical medical advisor advisor Dr Dr Anthony Anthony Fauci Fauci told told CNN's CNN's state state of of the the union union so so I I just just need need more more information information before before drawing drawing conclusions conclusions about about Omicron Omicron severity severity but but reports reports from from South South Africa Africa suggest suggest hospitalization hospitalization rates rates have have not not increased increased alarmingly alarmingly about about you you said said the the Biden Biden administration administration is is considering considering lifting lifting recently recently imposed imposed travel travel restrictions restrictions against against non non citizens citizens entering entering the the US US from from several several African African countries countries U. U. N. N. secretary secretary general general has has blasted blasted such such measures measures as as travel travel apartheid apartheid about about a a third third of of U. U. S. S. states states have have detected detected their their first first cases cases of of Omicron Omicron Massachusetts Massachusetts Washington Washington state state Missouri Missouri and and Maryland Maryland were were among among those those reporting reporting their their first first cases cases over over the the weekend weekend I'm I'm Jennifer Jennifer king king

U. U. S. S. Delta Delta White White House Dr Dr Anthony Anthony Fauci Fa Union Union CNN South South Africa Biden Biden Administration Adm U. U. N. N. Africa United States Massachusetts Missouri Washington Maryland Jennifer Jennifer King King
Biden warns Russia's Vladimir Putin against Ukraine invasion

AP News Radio

00:50 sec | 4 d ago

Biden warns Russia's Vladimir Putin against Ukraine invasion

"President president Biden Biden says says his his administration administration is is working working to to convince convince Russia Russia not not to to invade invade Ukraine Ukraine as as tensions tensions grow grow between between the the west west and and Vladimir Vladimir Putin Putin Russian Russian troops troops are are massed massed near near the the Ukrainian Ukrainian border border and and keeps keeps defense defense chief chief warns warns they they could could invade invade next next month month president president Biden Biden says says he's he's putting putting together together a a comprehensive comprehensive set set of of initiatives initiatives to to make make it it very very very very difficult difficult for for Mr Mr brutal brutal to to to to go go ahead ahead and and do do what what people people are are worried worried he he may may do do Russia Russia wants wants a a guarantee guarantee Ukraine Ukraine will will not not be be allowed allowed to to join join NATO NATO a a an an adviser adviser says says the the two two leaders leaders will will talk talk soon soon fell fell by by the the spokeswoman spokeswoman Jen Jen Psaki Psaki only only says says the the call call is is possible possible it it certainly certainly would would be be an an opportunity opportunity to to discuss discuss our our serious serious concerns concerns about about the the bellicose bellicose rhetoric rhetoric Sager Sager made made Donnie Donnie Washington Washington

President President Biden Bide Ukraine Russia Vladimir Vladimir Putin Putin West West Mr Mr Nato Jen Jen Psaki Psaki Sager Sager Donnie Donnie Washington
Chris Cuomo Bullied Andrew Cuomo's Top Aide Melissa DeRosa on Handling Allegations

Mark Levin

01:39 min | Last week

Chris Cuomo Bullied Andrew Cuomo's Top Aide Melissa DeRosa on Handling Allegations

"So Chris Cuomo goes in and starts advising his brother and had a handle the sexual assault allegations The scandal against him And in the beach you era CNN stands by him Think about this now In the me too era CNN stands by him In chill the transcripts come out of his conversations with the governor's top adviser Melissa derosa Now Melissa derosa was bullied also by Chris Cuomo who was saying things to her like you need to trust me You don't know what you're doing here I know what I'm doing We are making mistakes we can't afford So he's bullying the governor's top aide Telling her what to do You need to bring in me and liszt Smith and Jeffrey poll You need to do all these things Listen to what I'm telling you to do Do this do that Well he's on CNN pretending like none of this is happening Then he goes on and he lies to everybody and says oh listen I was just helping him as a brother to brother Just give it a moral support No big deal I want to talk about it ever again And they didn't And so CNN just didn't talk about it The governor of New York resigns and the 9 p.m. host on CNN Does not bring it up Does not mention it does not talk about it It's only when Chris Cuomo hands off his show to Don lemon show which I believe 8 less people watch so that would be a total of 42 people watching both programs Average of course 42 people watching And then gives the show the reins over to Don lemon and then Don lemon talked about it but only after he and Chris did their little handoff together I love you buddy Love you Love you more love you Love you Big guy love you big guy Love you like a brother and then Don lemon would go on then Chris Cuomo would sign off and Don lemon would savage Andrew

Chris Cuomo Melissa Derosa CNN Liszt Smith Don Lemon Jeffrey New York DON Chris Andrew
National Academy of Sciences Always Promote Spending More Government Money for Their Self-Interests

Mark Levin

01:34 min | Last week

National Academy of Sciences Always Promote Spending More Government Money for Their Self-Interests

"Scientists are always cautioned not to fall in love with a theory or a method if they do they will lose their objectivity Facts that support their love will be celebrated Facts I cast out on their love will be ignored or forgotten But if you spend years even decades married to a modeling methodology divorce becomes less and less likely And I might add The money is enormous If you push this agenda if you don't you get no funds It dries up The pushback better build back better Bill They don't give money to any scientists or any organization that questions climate change or man-made climate change or that the world is heating and therefore we're all going to hell Not upset The natural Academy of Sciences is a private organization in Washington that touts itself as the science adviser to the government Their advice has some common threads They never criticize the scientific establishment and they always promote spending more money on science Like the teachers unions they pretend to support the common good but actually promote their constituency special interests The academy sponsored a report on the future of climate modeling They apparently saw nothing wrong with staffing the study committee were professional climate modelers That is the people who are doing the modeling The report advocated more money for climate modelers and urged hiring professional public relations people to present their results to the public Their purported climate catastrophe ahead is 100% junk science

Natural Academy Of Sciences Washington
Snippet with Julia Newbould

Radical Self Belief - The Mojo Maker© Podcast

05:19 min | Last week

Snippet with Julia Newbould

"Another thing is that even if you're not in your 40s or 50s, you much younger, you've probably still got money that you don't think you have because if you've got a super fun and you've got insurance to that super fund, which typically people do, you've got a couple of $100,000 there. So there is a meaningful amount that everybody's leaving, but you know you've got to figure out what it is that makes you take and what you want to leave behind. I mean, personally, I love the arts and I have had a lot of pleasure going to theater and concerts and so on. So when I really thought about what I wanted as my legacy, I want to help someone perform in the odds that probably wouldn't get a chance before. And it's very complex to set it up and you really think about what how would I pick that person, you know, after I'm dead, who would choose that person and you know I had to think about, well, which of my friends would be good to put in those positions and you know, that's the kind of fun part of it. I think the thought that we're going to die, that's not a fun part. But you've got something positive to leave behind. That can be very, very pleasant. And I think that that has actually made me feel less afraid to die, knowing that there's something that I will leave behind. It's so interesting the word mortality. I mean, I lost my father a couple of months ago. My mom's 81. So once you get to a phase where you start losing your parents, then you start thinking about what's next. And also when we talk about legacy, we're not just talking about when we pass on. I know a lot of CEOs and business founders and people they're trying to bring their children through their leaders inside the corporation legacy is not just, I guess you're well on testimony. It's also if you founded a business or you've got something going, what happens with all that vision and creativity and culture that you're trying to create. So there are many footprints that we leave as individuals. And I just wanted to say I love the fact that you found who would be if the executioner of your will who would have the charter of putting up this fund and finding those people, you found that a fun thing that bought light to what would normally be a discussion and a thought process, most people just don't want to go to. Yeah. And I think that bringing up the discussion that's really difficult. And I think it was this time last year I was talking to a lawyer and we were talking about wills and he said, now he's a good time. You know, the families get together for Christmas. You know, when everyone's together, talk about your will and your parents will and what they expect and what a siblings maybe you eat expect to do for your parents and so on. And what you expect for your children as well. So depending on what stage of life you're at, it's a good time when the families together to bring things out in the open. Because there's so many things with wheels. You know, if you have more than one child and you don't want to split things evenly or even if you do, you know, the kid's going to say bit so and so got something more when I was alive when you know it's a very complex area and can cause so much family problems. And I think getting yourself right in your own ground and energy is the most important thing. But you know, why do you think that we have money in itself as a topic? The other thing about this is a lot of people feel they don't have enough. So once you start looking at what do I need to retire with so my legacy after work, let alone what do I need to pass over? Is that if he actually front you from a lot of people because there was a thing going around Instagram that said, if you retire with a $1 million, you know, you have to live off 33,000 a year, so to speak. But a lot of people can't even imagine retiring with a $1 million at the moment. And so there's a lot of fear around not having enough right now, let alone set sparks a lot of triggers in people that what if I'm not wealthy enough? How do we know our idea of wealth and how can we be comfortable with what we have now in order to do the next step of planning? How do you help that discussion with your read is even? I think all of it, you know, whether it's your will or whether you've got enough money. To be discussed. And I think it's the way that it comes up in conversation. And so for myself, I read a book a couple of years ago with Kate McCallum a financial adviser. It's called the joy of money. And basically, we looked at money as it's not a discrete topic. You don't talk about money as separate to the rest of your life. It's the enabler for what you want to do in life. So can you afford the holiday break it down? You know, what do I need to leave each week? It's hard to talk about the future without looking at what you have now and is that enough is that satisfying is that giving you pleasure? Can you turn that down and swap work for life after you get retirement age? It's a difficult topic. And I think there's so much going around about how much you do need in retirement. And you know that $1 million figure. Yes, you know, you're living off 33,000 a year, but that's if you don't draw down on the capital. And at some point, maybe you will draw down on the capital. You know, that's what most people will do. But you've got to look at it and figure out what would you do if that was all you had. If you had 33,000, how would you make up the shortfall if you're going to have a shortfall in your life and think about alternatives? You know, retirement now isn't just shut the door on your job and you walk away. You might do something part time. You might do the same job part time. You might change careers.

Legacy Financial Planning Radical Self Belief Money Magazine Wills Kate Mccallum Instagram
Remember When Biden Killed Domestic Oil Production to Rely on International Sources?

The Dan Bongino Show

01:54 min | Last week

Remember When Biden Killed Domestic Oil Production to Rely on International Sources?

"Joe Biden came in and immediately killed the Keystone XL pipeline killing thousands of high paying union jobs It's about energy and dependence And then he okayed the Russian oil and gas pipeline going to Germany because that helps out Russia and Putin Remember Hunter Biden got three and a half $1 million from the wife of the mayor of Moscow but pay no attention to that That's not a news story No controversy there He okayed the pipeline had undermines NATO because NATO was stood up was created the North Atlantic Treaty Organization to stare down and oppose Russia and the Soviet Union And that's Vladimir Putin is doing what he can to reconstitute the Soviet Union which he called the collapse of the Soviet Union The greatest or one of the greatest tragedies of the 20th century All that good stuff So he's helping out Russia and Putin and undermining NATO by okaying the gulf what Nordstrom two pipeline And undermining the United States and energy independence by doing away with the Keystone XL pipeline and all those thousands of union jobs They lie to you about how many jobs were involved And no there were only 7 jobs They literally came up with ridiculous numbers like that Well now a new story popped yesterday not because of the funnies at The Washington Post or anything But a memo was uncovered And the Jake Sullivan the national security adviser to the current president of the United States On the need for reliable and stable global energy markets And now you see the Biden White House is going to OPEC The organization of petroleum exporting countries And that would be Saudi Arabia to Venezuela and a number of countries in between And they're asking OPEC to increase

North Atlantic Treaty Organiza Hunter Biden Soviet Union Russia Putin Joe Biden Vladimir Putin Moscow Germany Nordstrom Jake Sullivan United States The Washington Post Organization Of Petroleum Expo Biden White House Saudi Arabia Venezuela
Keeping Powell Over Treasury Is Better Than It Could've Been

The Hugh Hewitt Show: Highly Concentrated

02:25 min | Last week

Keeping Powell Over Treasury Is Better Than It Could've Been

"Jerome Powell's going back to the fed I am both relieved and not relieved, but it's better than what it could have been, Brian, but what do you think of the move? Yeah, well, it is better than what it could have been thrown palace. Led the fed this far. I think he's created inflation, but at least the fed is moving towards tapering, which means buying fewer bonds every month. They shouldn't be buying any, by the way. And then they will raise rates late next year. Early 2023 and so yes, I was amazed that he was reappointed because my feeling my feeling was that him talking about tapering Jerome Powell that is and Jerome Powell saying he wanted to raise rates. I thought that would get him canned. Raising rates certainly sent didn't do it. It surprised the market, too, and it had a minor sell off, not a big sell off, but it was it wanted easy money forever. Because investors do. They know that inflation is good for stocks. Everyone with their equity money and says, oh, sure, print more money. My stocks will go up. You know, Brian, when we were together in Atlanta, you explained to people, we have a 130% more money in the system than we did two years ago. And last of the same number of goods. I read an extended piece this week that the former national security adviser ambassador Robert O'Brien sent to me about we're just not producing what we produced two years ago because of COVID. And we have a 130% more money. Of course we're going to have inflation, and by the way, it's not 6%. It's double digits, according to this analyst. That's exactly right. We did the worst combination of policies that you could do for a market based system to create wealth in the past 24 months. By shutting down the economy, locking down, we destroyed information, supply chains. Because supply chains are just information. I mean, you think about it. There are rock solid rock rip truck drivers in America who are driving across the country to bring liberals in New York City, whatever they

Jerome Powell FED Brian Ambassador Robert O'brien Atlanta America New York City
US opens COVID boosters to all adults, urges them for 50+

AP News Radio

00:46 sec | 2 weeks ago

US opens COVID boosters to all adults, urges them for 50+

"Hi Mike Rossi a reporting cobit boosters are approved for all adults in the United States the food and drug administration has authorized extra shots of Fizer at the dirt a covert nineteen vaccines for all adults the FDA is also urging people fifty and older to get a booster to ward off the winter search the FDA action came after months of debate among experts over whether everyone eighteen and older should get an extra shot for protection in September the FDA's old advisers rejected boosters for all the dolls authorizing the extra shots only for those sixty five and older or those at high risk because of health problems their jobs or living conditions but the White House continued to press for broader use and nearly a dozen states had recently authorized boosters for all adults Mike Rossi at Washington

FDA Mike Rossi Fizer United States White House Washington
US advisers support expanding COVID boosters to all adults

AP News Radio

00:56 sec | 2 weeks ago

US advisers support expanding COVID boosters to all adults

"The government has moved to open cove it nineteen booster shots to all adults as experts worry a steady rise in virus cases could lead to a holiday season search the FDA says anyone eighteen and over can pick either replies or or matured a booster six months after their last dose about a dozen states were already offering the shots on their own amid complaints the federal regulations on who could get them work too confusing we heard loud and clear that people needed something simpler and this I think is simple hours after FDA vaccine chief Peter marks talk to the AP CDC advisers like Dr Camille Nelson cotton agreed all American can understand the track teams that are recommended for them at that time the CDC advisers went even further stressing people fifty and over should get a booster Sager mag ani Washington

FDA Peter Marks Dr Camille Nelson Cotton Government CDC Ani Washington
US expands COVID boosters to all adults, final hurdle ahead

AP News Radio

00:47 sec | 2 weeks ago

US expands COVID boosters to all adults, final hurdle ahead

"Federal regulators are expanding cold it nineteen booster shots to all adults the one hurdle remains Pfizer and the door to say the FDA has signed off on making boosters available to everyone eighteen and older simplifying what has been a confusing list of who's eligible but there's still one more step the CDC has to agree that even healthy young adults should get I the replies were made during a booster the agency's advisors will discuss later today if the CDC or proves as well tens of millions more Americans could have three doses before the new year as a rise in virus cases could get worse with the holidays anyone who received a single dose of Johnson and Johnson vaccine is already eligible for a booster Sager make ani Washington

CDC Pfizer FDA Johnson Sager Ani Washington
ZOA's David Schoen Addresses Pending Suit Against Steve Bannon

Mark Levin

01:59 min | 3 weeks ago

ZOA's David Schoen Addresses Pending Suit Against Steve Bannon

"Well I mean you've got it all in a nutshell What you just said let me be clear from the beginning since we've got a pending case here I don't generally address pending cases But I am addressing this case because I think I have an obligation to respond because the attorney general Garland saw fit to issue a press release on Friday after mister Bannon was indicted And in it he said that the charges against mister Bannon reflected department of justices steadfast commitment to pursuing equal justice under the law I can't think of much that's further from the truth than that This is in no way the pursuit of equal justice under law to put it in perspective by the way for people since 2008 have been referred for criminal contempt And that's what mister Bennet is charged with criminal contempt to the Justice Department Not one of them was ever charged with criminal contempt Lois learner Eric holder Harriet Myers Josh Bolton all across the board politically This is what we're seeing today from the Biden administration from this Congress is the politicization of the criminal process for a vindictive reasons And what they did in those other cases and three of the four is they had a dispute over whether the document should be turned over And so they initiated a civil enforcement action to get a judge to decide whether they should be turned over That's all mister Bennett asked for here From a president Trump invoked executive privilege mister Bannon's lawyer received a letter directing him not to appear and not to turn over any documents because privilege has been invoked His lawyer advised him to honor that mister Ben wanted to honor that for the former president because it clearly does apply former president We know from the case Nixon versus general service administration a former president Ken invoked privilege and it's very important privilege in the mazars case The court said this is a privilege of the highest sanctity executive privilege Why Because the president of the United States has to be able to speak freely to advisers even if they're no longer on the staff We often call that president often calls on former advisers because their wealth of knowledge they knew something then They know something now and they're kept in

Mister Bannon Department Of Justices Mister Bennet Harriet Myers Josh Bolton Biden Administration Garland Mister Bennett Eric Holder Justice Department Lois Mister Ben General Service Administration Congress Donald Trump Nixon KEN United States
ZOA's David Schoen: Jan. 6 Congressional Committee Is a 'Complete Sham'

Mark Levin

01:58 min | 3 weeks ago

ZOA's David Schoen: Jan. 6 Congressional Committee Is a 'Complete Sham'

"So basically what you're saying is you want to let the process play out with the courts with the challenges because what they're demanding is well beyond I can ever think of a Congress demanding from a former president and his allies or staff or advisers or whatever I don't ever remember a case like this This sort of thing Am I right about that And think about you're right about that And think about this some more First of all there are office of legal counsel opinions directly on this that they are not to subpoena executive branch and even former executive branch people for this kind of thing Secondly what mister Bannon asked for was simply to have a representative of the person who invoked the privilege present so that they can make a item by item objection during the testimony of something came as privileged but think about this Think about who is demanding these items and the vindictive nature of this punishment You have a committee here that's a complete sham The American people deserve better If you really want to investigate the facts of what happened on January 6th then you don't have it headed up by chairman Benny Thompson Chairman Benny Thompson sued president Trump And in that lawsuit he represented to the court that the entire incident was instigated by president Trump himself that president Trump supported white supremacists that he Thompson's life was put in grave danger And this is the responsibility of the president How on earth can the American people stand to have someone like that leading an investigation That's no investigation What happens when it comes with effects that dispute that Then you've got Adam Schiff on there His history is well known I think to your listeners Jamie Raskin Jamie raski was the lead prosecutor president Trump's impeachment in which he specifically alleged that the president was responsible for January 6th This is a sham And these are the people demanding the documents Thompson has his own interest saying that he was personally put in danger And now criminal charges brought against mister Bannon Changing his

President Trump Mister Bannon Benny Thompson Chairman Benny Congress Jamie Raskin Jamie Raski Thompson Adam Schiff Donald Trump
 White House confident Biden's bill will pass House this week

AP News Radio

00:51 sec | 3 weeks ago

White House confident Biden's bill will pass House this week

"As president Biden prepares to sign the infrastructure bill his economic advisers hope all the white house's domestic policy package will quickly pass the house this week consumer prices have soared six point two percent over the last year and the director of the national economic council brandy signal it's prices may not fully return to a more normal level until next year he says the one point eight five trillion dollar package coming to a vote in the house this week will go a long way towards lowering costs for American families appearing on CNN and ABC Sunday talk shows D. said the measure includes provisions that will lower the cost of prescription drugs health care child and elder care and housing and help get Americans back to work house centrists have said they will vote for the package if an upcoming Congressional Budget Office analysis confirms White House estimates that the bill is fully paid for the bill faces even bigger challenges and evenly split Senate over cost with no votes to spare Jennifer king

President Biden National Economic Council White House CNN ABC D. Congressional Budget Office Senate Jennifer King
Brian Kilmeade Explains Why He Wrote 'The President and The Freedom Fighter'

The Dan Bongino Show

02:06 min | 3 weeks ago

Brian Kilmeade Explains Why He Wrote 'The President and The Freedom Fighter'

"Well number one it's a relief to do a book like you and I have friends and you would have me on if I had something on the history of sewing We would have and that was really why I cared about it But that's to know And yet sad that the issues that I'm talking about in the 18 50s 1860s is still exist today Not to the degree it is but we're still talking about racial unrest We're talking about an equity We're talking about reparations We're talking about how to handle it how to equal the playing field without making it unlevel for either side and how much anger we should have And then we watch conduits to rise go to the view And at the same excuse me I keep in the segregated south I don't want to make white children feel bad or something they had nothing to do with I don't want black kids to feel like they're victims And please don't let you survive on segregation because you can go to a movie theater or sit in the front of a bus and she wants to play and be killed because they were black but she led this country as Secretary of State national security adviser sovietologist in this country in 8 to two presidents You can accomplish anything even if the playing field is an equal And even if there is something unjust and nobody personified that better than Frederick Douglass Dan whenever we're going through we weren't out going into savoring We did that We know our parents We know of birthday Even if our parents are bad what about having none What about not even knowing who your siblings were What about not having close into your 7 8 years old What about is it by the time you escape and find a way to get free and by hook and cook to learn to read and write within 7 years of getting your freedom right to your biography and becoming an international bestseller and soon a lecturer whose statue sit in Scotland Ireland Germany and England today So dude I'm not saying we can all be Frederick Douglas but please don't tell me your circumstances so bad Life isn't fair I will never achieve I will never offer also soft pedal We the original sin of America No one will And I don't want to I bring quotes not opinion

Frederick Douglass Frederick Douglas Scotland Ireland Germany England America
Colorado governor says all adults can get COVID booster shot

AP News Radio

00:47 sec | 3 weeks ago

Colorado governor says all adults can get COVID booster shot

"Hi Mike Rossi a reporting Colorado's governor says all adults can get a cove it nineteen booster shot with corona virus infection surging in his state Colorado governor Jared Polish defied federal guidance Thursday and issued an order allowing all state residents eighteen and older to get cold it nineteen booster shots the U. S. food and drug administration allows booster shots for those eighteen and over who are at high risk of exposure to the virus adults with special medical conditions and all people sixty five and older the bite that ministration had envisioned boosters for all adults but in September FDA scientific advisers rejected extra Fizer doses for everyone on Tuesday Beiser asked U. S. regulators to allow boosters of its covert nineteen vaccine for anyone eighteen and older hi Mike Crossey up

Mike Rossi Jared Polish Colorado U. S. Food And Drug Administra Fizer Beiser FDA Mike Crossey
House Jan. 6 panel subpoenas 10 former White House aides

AP News Radio

00:49 sec | Last month

House Jan. 6 panel subpoenas 10 former White House aides

"House investigators have issued ten more subpoenas closer to Donald trump's inner circle as they investigate the deadly January sixth capital insurrection another batch of subpoenas has gone out seeking documents and testimony from key insiders like trump's press secretary Kaylee mac Anne and his senior policy adviser Stephen Miller the panel alleges Miller helped spread false information about alleged voter fraud and that McEntee was with trump as he watched the insurrection unfold and spoke that morning at a rally lawmakers are working to find out more about what trump is doing and saying as his supporters violently stormed the U. S. capitol the panel's now issued more than thirty subpoenas and has interviewed over one hundred fifty witnesses Jackie Quinn Washington

Kaylee Mac Anne Donald Trump Mcentee Stephen Miller Miller U. Jackie Quinn Washington
"advisor" Discussed on Financial Advisor Marketing:

Financial Advisor Marketing:

03:10 min | 3 months ago

"advisor" Discussed on Financial Advisor Marketing:

"Well because you're going to receive two of his great books and actually of mine calls successes and inside job you'll also get a lot of absolutely free material on growing your practice through effective marketing. So again take the time to go to advisor wealth mastery dot.

"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

03:07 min | 1 year ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Rules <SpeakerChange> etiquette rules. <Speech_Male> <Speech_Male> We've expanded <Speech_Male> upon that. We've <Speech_Male> challenged some <Speech_Music_Male> of the things that <Speech_Music_Male> are presented as <Speech_Male> you know <Speech_Male> Etiquette rules <Speech_Male> for everybody and <Silence> we believe know. <Speech_Male> We had some <Speech_Male> different opinions <Speech_Male> on that <SpeakerChange> <Speech_Male> night. It <Speech_Male> so <Speech_Male> hopefully you guys get a lot <Speech_Male> of it. We <Speech_Male> will post the <Speech_Male> link to the <Speech_Male> article. Remember <Speech_Male> that we don't <Speech_Male> agree with everything in the article. <Speech_Male> Although it is <Speech_Male> it's a <SpeakerChange> very well <Speech_Male> done article <Silence> and <Speech_Male> <Speech_Male> you know if you haven't <Speech_Male> already done so please <Speech_Male> subscribe <Speech_Male> to our <Speech_Male> podcast <Speech_Male> another thing. That's <Speech_Male> really <SpeakerChange> important us. <Silence> If you would mind <Speech_Male> is <Speech_Male> <SpeakerChange> writer review <Speech_Male> if you can <Speech_Male> Whether it's <Speech_Male> on our podcast <Speech_Male> or an it <Speech_Male> or whatever <SpeakerChange> you're <Speech_Male> using <Silence> we really appreciate <Speech_Male> it and <Speech_Male> we. we hope. Bits <Speech_Male> a favorable <Speech_Male> review <Speech_Male> having said <Speech_Male> that we like <Silence> feedback to <Speech_Male> and <Speech_Male> was trying to get <Speech_Male> better. Thank you <Speech_Male> so much for listening. <Speech_Male> You don't know how much <Speech_Male> we appreciate <Speech_Male> you for listening. <Speech_Male> And i don't know <Speech_Male> how often we take <Speech_Male> the time to say this but <Speech_Male> we had eleven <Speech_Male> thousand downloads <Silence> listens <Speech_Male> last month. <Speech_Male> <SpeakerChange> Which was <Silence> <Speech_Music_Male> August <Speech_Music_Male> <Speech_Music_Male> <Speech_Music_Male> isn't that <Speech_Music_Male> funny. Took <Speech_Music_Male> me to remember <Speech_Male> where it might the ranch <Speech_Music_Male> and <Silence> this <Speech_Male> <SpeakerChange> the <Speech_Male> momentum that we <Speech_Male> create from you guys karen <Speech_Male> about what we're doing <Speech_Male> Inspires <Speech_Male> us to go <Speech_Male> be even better <Speech_Music_Male> at what we do in our job <Speech_Music_Male> and <Speech_Male> what we'd end the <Speech_Male> guests <Speech_Male> that we <SpeakerChange> deliver <Silence> the things that talk <Speech_Male> about <Speech_Male> helps us <Speech_Male> build momentum <Speech_Male> so we can do better <Speech_Male> work for you in the future <Speech_Male> man. We <Speech_Male> really appreciate it. <Speech_Male> We love it when you <Speech_Male> tell other people. <Speech_Male> I know it's happened a lot. <Speech_Male> We have <Speech_Male> people <Speech_Male> who really love doing <Silence> they reach out and say <Speech_Male> that. <Speech_Male> If you've got stuff <Speech_Male> going on in <Speech_Male> your world <Speech_Male> that we haven't <SpeakerChange> talked <Silence> about need help with <Speech_Male> <Silence> send it to us. <Speech_Male> Even if it's <Speech_Male> not our expertise <Speech_Male> i'd <Speech_Male> somebody reach out the other <Speech_Male> day <Speech_Male> and said <Speech_Male> i can't <Speech_Male> believe how often <Speech_Male> you guys have guests <Speech_Male> on that <Speech_Male> too in certain <Speech_Male> ways eight with <Speech_Male> you. They said it's unbelievable. <Speech_Male> How generous <Silence> you guys are <Speech_Male> with how <Speech_Male> you do that. <Speech_Male> And thank <Speech_Male> you for saying that. <Speech_Male> That is <Silence> a mindset <Speech_Male> and <Speech_Male> that actually came from <Speech_Music_Male> a guy who <Speech_Male> recently <Speech_Male> called <SpeakerChange> another <Silence> advisor <Speech_Male> was a <Speech_Male> offered <Speech_Male> to do a <Silence> guest <Speech_Male> blog post <Speech_Male> on a <Speech_Male> topic that this other <Speech_Male> adviser <Speech_Male> had a category <Speech_Male> with nothing in <Speech_Male> no articles in it. <Speech_Male> Isn't that interesting <Speech_Male> like so <Speech_Male> resourceful. <Silence> This adviser verse. <Speech_Male> <Speech_Male> Jeremy says name. <Speech_Male> And jeremy <Speech_Male> of that was just <Speech_Male> wonderful. And i <Speech_Male> love that <Speech_Male> when we talked about. <Speech_Male> You pointed back <Speech_Music_Male> that hey you guys have competitor <Speech_Music_Male> <Speech_Music_Male> like <Speech_Male> and <Speech_Male> how much <Speech_Male> you know. The fact that <Speech_Male> he admired that we were doing <Speech_Male> that thought. Why can't i <Speech_Male> do the same. So <Speech_Male> you <Speech_Music_Male> live in abundance <Speech_Music_Male> with your <Silence> educate. <Speech_Male> Don't <Speech_Male> forget how much we <Speech_Male> appreciate. You guys listen <Speech_Male> please. <Speech_Male> And subscribe <Speech_Male> to other people about <Speech_Male> us and we will see <Silence> you real soon <Speech_Male> as <Speech_Male> as matt disabled <Silence> <Music>

Jeremy writer advisor
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

03:11 min | 1 year ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Welcome to another top advisor marketing podcast. Today we're going to do something a little bit different Kirk and I spent an enormous amount of time together as a CO owners top advisor marketing but I don't ever really get an opportunity to pick his brain about what's going on he's at and what he's been learning recently because you know we're travelling at eight thousand miles an hour. So I'm going to take just a few minutes today to pick Kirk sprain and to show you inside the magnificent world. Of Kirk. Low Kirk. Welcome to show man. Mike. Set you up druther. We decided. Well, we didn't decide that Matt said he's GonNa Atlas Soft Today. So get this is what you're GONNA get. All right. So question question number one. So as as the one of the managing partners here at at top adviser marketing, what is the number? One thing that you're hearing from people that you're talking to on the phone who were interested in our services screw good question. You're so much going on in marketing something I'd say that really struck me. This week that? I, absolutely love. Is a quote from South Goten. To remember me share, I do remember you share in that? Yeah. You remember what? The coats I I I'm going to be able to get here in two seconds. But yeah, it was like really transformative. Wasn't it? It was really fabulous. So here's the grown said. I'm GonNa Paraphrase until I actually find actual quote but. In two thousand, eight sentence. This is really important to remember. It goes that content murky is the only marketing left. I think that's the exact quote was content marketing is the only marketing you can do. So what I'm getting this I'm getting. Having a lot of conversations with. Strategic Partners. Really successful advisers who are wanting to advocate for us with larger corporations. Were even in there are a to get approval to allow people start content marketing. So the industry the top I would say the top envy industry. Is Really story is starting to realize. That this fundamentally, it has approved shift. In how this industry approach marketing well, I'm going to pause you there because let's talk about why why do you think that that our industry specifically needs to make such a massive consciousness shift when it comes to how they market? Back in two, thousand, eight. There was a study done by Qantas. Consulting on ABC's. End. which was run by Stephanie? Bogan. On by generous I believe. Since disbanded if you will but they had a wonderful research and I've quoted this before often. Practices who were doing under million dollars.

Kirk Matt advisor South Goten Strategic Partners Mike Stephanie ABC
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

04:09 min | 1 year ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Your clients about how to use technology and also just having a life that works in any circumstance like right now everybody's challenged. What are you doing with any free time that you have or to relieve the stress? Bring that your clients. Pr Is such a fun topic that I'm sure we could do twenty thirty podcasts on. But how do you all help people with public relations? I have found that a lot of advisors don't really even understand where to start. Would you mind because you've been doing this for so long? With so much success town advisor has a unique niche or Does a really good job has very happy clients. Where should they go like if they hire you? What where do you take them? We're let let's talk about step one. Step one before anybody even hires us is to study what other advisors are doing. Who are in the news? Why are they in? The news is because they have a point of view. They have something to say. It's not just Blah Blah Blah Blah Blah Blah Blah read what the good advisors are doing and then naked authentically yours don't try to be like them. But why are they always invited back in different news squirms, and then study what the journalists are. Are Writing about so I. Call It, read and feed, but it could be watching feed. Listen feed study, what the journalists or the outlet what they're writing about and don't hitch him stuff. That's off topic because that's just disingenuous and they hate that, so take an interest in the journalists work, and then cinnamon idea and don't call him. Just send them an email, and over time they triage that when they have time, and you might be surprised that you get. Get a collared email back from a journalist who would like to include you in one of their stories? I remember a long time ago, not long time a little while ago, reading an article from you about Pr, this was before I merged with Kirk when I was still coaching, and you had said something like that, and so I went on twitter specifically and searched up financial services, journalists, and found.

twitter advisor Kirk
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

03:26 min | 1 year ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Let's say they bought everything from you that you sell right, so they're all in. You know the greatest Klein in the world from all in what is that? When can they start seeing I dunno increased Seo. When can they start seeing more engagement socially? And then ultimately, when can they tangibly say because I did this I got a new client. So I'm going to break down in two ways for that Roi question and the results. Any stout you. You can read out there and and we did a survey while even it nine and ten, and honestly it's probably Tina. Attend by now of your referrals will look you up online before they reach out to you. So if I if I refer, you probably do this if my friend says this is the toast robots awesome I'm still to go. Look up the toaster I go and buy to order it online. Bring it to the financial world. If my friend recommended advisor, I'm going to go. Look them up and I wanted the first thing and I'm a move a younger person in my thirties. I'm all what the online world so I'm going to look up. Do my research get try to get comfortable what they have going on. What's going to start with their website? So, if you the website that's. Ten years old eight years old. It's it's outdated no content. It makes me kind of wonder. Okay. Is this for sure? Go type of advisor. I WanNa work with or do I want to have a little bit more of a modernized or digitalize adviser, so there's there's that part where you can get Roi almost immediately, because now your referrals that are were prec. Makina site that hasn't been updated in in five years now. They're seeing Singapore. UP-TO-DATE, professional, modern credible presence Anne looking like an expert because you. You have videos on their content and articles and things like this that can roi can happen really really quickly. The second part of that is you know the net new leads where they're finding you on search, engines or S- came across your Lincoln profound that stuff now typically for us to really start kicking in once you really implement the most of the groundwork. It can take a couple of months, but what we seen from our we did. We did a bit of an analysis and a case study. We see about twenty five to seventy percent increase traffic within sixty days. Wow, that's a big range, but big numbers. Yeah, I mean I give Kudos to it because I think the way we have the process. Restart with that research even though. An advisor might say hey. Want this specific word. We can say well. You know what no one's looking at that word. What about this one? Instead or these keywords instead, and that really sets the table for a successful implementation. You talked a little bit about the idea of branding and a logo, and you know some of the messaging. You have a really great blog about buyer persona. We talk about this a lot in touch on this podcast, we talk about niche marketing or just very focused marketing. Would you mind talking about why you implemented data? And how you guys use that to really further this entire system you've built. Gas So the recent we wrote that and some of the value can get creating your buyer personas is is it? Lets you really target and realize who you want market to, and it gets from the sort of spray and pre mentality. Just post anything for everyone and see what sticks, so if you know you find, cease lead executives. That's your buyer persona. What types of content and searches articles are these? These types of individual looking for, and that starts with knowing those buyer personas. So once you figure that out, you can reflect that in the meshing on your website. Maybe you really WanNa have a section on your website that talks about how you work with C..

advisor Klein Singapore Tina Lincoln Anne
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

03:12 min | 1 year ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Pack where we do logo and stationery in design your business cards, and all that, so we have a lot of the different elements are covered there and then the. The Post launcher website? You have really two great values from a company like ours. There's the ongoing content and resources available to you so whether it's articles to post on your digital marketing or some videos and infographics things like that or support team there that you have access to to help you make updates and changes wants your websites launched a bats also available to our clients. As things have developed with the stay at home orders, and just some of the fundamental societal changes that some people think are going to be here forever. You guys have published so much stuff on your blog about how things have changed. What are you hearing from advisors when they call you? They're like help. What are the biggest things that they're saying? Oh? My God I really need help with this. And, let's talk about those solutions. Yeah, for sure so one of them is just over the past little. While here with all the the covid implications in the world, it's using their website as a way to communicate to their clients, so they're posting messages or updates on a regular basis. You know once a week once. Maybe multiple times a week and those updates are done in two forms it can be text based type update, or in some cases to they are putting in videos and using that as a medium to communicate those updates. UPDATES now the the other side of it too is, there's been a fair amount of advisors. Let's call a spade a spade here like a lot advisors I find still don't necessarily value a website as much as they should and more old school, and and that's that's all fair game and there you still you know. The the coffee meetings in the seminars end going to events in appreciation dinners, and that type of stuff, and that's where they get the referrals build out their network and grow their business, and now those ones I've. With my website in five years six years. They're coming to us for they need. They need a facelift, not even have the mobile responsive website. The website not may not be secure, and these are little things that realize now all of a sudden I need to really get on this quick, and now they're really moving forward and improving that presence. How long does it take from a stop like there are advisors out there? Just like you've said who they don't need just a facelift. They got nothing right. They've no digital marketing. They've never. They're like I. Don't need to worry about this I've got a perfect system set up now that perfect system is literally destroyed. How long does it take before you start seeing your advisers? Get results from these strategies that you guys do it advisor website. So I'm going to flip the question back to you and what you define as results. Ha. Yeah, DUDE! That was awesome. I get that question all the time. That's why I wanted to hear your answer like Roi Right Return on investment. This is this is something that can be costly. Right? websites are not cheap. They shouldn't be You get what you pay for with websites. Everybody you know, don't just find the kid down the street. Who can program in HTML or Or knows how to use wordpress. You really truly need to use an actual professional, so let's talk about that return on investment they've..

advisor
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

05:20 min | 1 year ago

"advisor" Discussed on Top Advisor Marketing Podcast

"On the organic Seo side. That's what we help with. It really starts with the research we do before we go ahead and implement anything, so we can do research on the keywords and tied into your geographical location, so we can see hey, how many times are. Looking for the word retirement planning in. Nashville Tennessee or wherever city you're in, and then we start to figure out okay. What are the low hanging fruit? What are the ones that don't have a ton of competition? But they're getting a lot of searching clarity's. And then we go ahead and implement the things we need to do on the technical side to get ahead on those keywords. Now talk about video we we had. We have some very good friends of ours here top. Top! Advisor Marketing who help advisors do video, and they are entirely in the same camp that you are. It's a very engaging way to do this. Where do they need to put the video I mean? Do they just house it on the website? Do they have a Youtube Channel? Is it on Vinnie?.

Youtube Vinnie Nashville Advisor Tennessee
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

06:39 min | 1 year ago

"advisor" Discussed on Top Advisor Marketing Podcast

"The last couple of questions are really. We need to look at budgets. Doug I'M GONNA punt this to you because you have so much business experience and you have access to all of these amazing business people. What sort of advice are you giving people or that you see? Our listeners should should have when it comes to and and really running that aspect of the business. We don't have spent a Lotta time here. This is pretty quick. I mean you're not going to sales meetings. You're not traveling. You're not going to conferences. So just figure out what's out in what's in the world's moving digitally it just came faster and faster way faster. So what are you going to do to be there? Think about that as you're looking at what you're gonNA spend a not gonNA spend so many companies just like Doug was saying re allocate this money to digital communications proactive communications. Whether that's you know starting a video stream a youtube channel whether it's a podcast whether it's hiring a local a writer to start writing blogs for you you have just freed up a substantial amount of money. Just just think about how much money you're saving in gas. Just think about how much money you're saving an airplane miles or or those conference attendee fees. Goodness gracious those are astronomical or if your company who spending twenty five to one hundred thousand dollars to have a booth somewhere reallocate that to digital stuff there are some great companies out. There that can help you build this. They're great companies out there. That can help you organize it and make it so that you have a great launch with your digital footprint but please please take time to do that to finish all of this up so many people are out there complaining and saying how the world's GonNa come to an end but the goal of this podcast was give people action items steps to take. What can they do now? Someone upon it back to both of you guys so that you can answer those questions. I was on the phone with one asset manager this week. Who said two thousand eight taught them everything? And they're being incredibly proactive in terms of communication and marketing. Another one said that they're using this time for strategy branding and then creating awareness and disability to not come out of the gate but already be the gate. So if you're sitting on your hands you're going to lose big and this is kind of a summary to all the things that we've been talking about. So it's it's thinking it's writing articles and journaling. It's interviewing people and it's podcasting. Of course I can't tell you what I learn. And how many nuggets? I get from listening to podcasts of all different kinds you better be thinking about webcasting you better be on social media all the platforms. If you're not create an account and watch what others are doing successively watch top advisor marketing. They do a great job at it. Participate in it be appreciative. Connect with those you care about this time. That's going to define every single adviser and every single company don't be defeated act and if you don't have the people to do so find them they're out there. We're going to recover. We always do. We're GOING TO BE BETTER FOR IT. So get ready and start acting like it now. What you do now is going to affect who you are for the next cycle. Don't get left behind. And lastly remember your brand is not what you say. It is but it's what everybody else says. It is now that teed up Kirk really well. Kirke ready to close your part out this really with the Hallelujah right on with all that stuff in Doug. Your platform is evolved a lot. I want to let our listeners. Know that if you want a big company in your trying to figure out how to get your message out there you gotta start preparing more content particularly more authentic content irises an incredible place to re content. Land if you're listening to this and you need to more ideas more guidance Xyz. There's all kinds of incredible contents and doug dozen have writers. He has real people in the trenches. Ready now the stuff. They're not writers who were Corey. Non Somebody else's expertise. They're all giving it firsthand. That makes a huge impact on the kind of content. You're reading I think our platform Irish done. Xyz Is special. Because we're adviser I which means everything we do is for the advisor. Our Lens is that it's not beneficial for the advisor. It's not on the site in our goal is to give them new ideas and asset management. Be the place to come to connect with people for practice advancement and be inspired. You won't see news but you'll see how people think and act. Our traffic has grown every year. We're now we designed our back end to make sure that skyrockets and we think our growth also becomes from our purity of purpose. People really get it as I mentioned digital media and the distribution of ideas has never been more important so we need to embrace it. You know I don't know about anybody else. Listen to this. But it's really freaking cool when you have the opportunity to surround yourself with unbelievably smart and resourceful people you know everybody knows. I talk about Kirk all the time. And how smart? He hasn't how happy I am to be partnered with him. But we feel the same way about about Doug and his team. Please subscribe to their podcast that they have on. Iris please get the. I GET UPDATES I think I get my daily. I think I chose daily so I get You know hear the stories here the things that you need to be paying attention to living in financial services which we all do. It's just so informative super easy to digest. You know I'm able to to scroll through very quickly touch on the things that I want to touch on and feel like I really have my fingers on the pulse of what's going on again adviser I please dear God. If you have not subscribe to this podcast make sure you subscribe by clicking the button below and you know somebody who's running a business accompanying financial services and they need to hear these things. It's super easy. Just click that share button text messages to Go ahead and share it with anybody that you know. Socially our goal is to get good productive information out to the general public to make sure that they're taking advantage of this terrible time in a positive way to proactively communicate with clients and prospects and employees to make it so that you can truly rise above the noise. Be Your own loud and become the professional that you have always wanted to be. Now's the time. Take that time and with that for Doug. Hiking an Irish dot XYZ and all of us here top advisor marketing including Kirk. Low will see on the other side of the Mike very.

doug dozen advisor Kirk youtube nuggets Kirke Mike Corey writer Iris
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

22:48 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Not sure from frame met easy to understand so affair with level one level one year when I get into the business branding was as simple in those years which is really the first five years of my career or even before pre prio starting this company was Jim Cicely that everybody sounded exactly the same with the information they would want to put on the website in the really struggled with writing that and articulate in that didn't really know who the lying in what did your company stand for I will say this didn't have a lot of depth at that point it was just coming up with something sounded slick and kind of run sense of operation in me to start selling to you and so they started picking up on that those evolved seminar evolved into more educational platform levels allow four hundred say but early on You could do more selling you could you know what we did seminars we would hire a big name media the adviser says is the best person in the in the area to do faneuil in good financial plan for stuff like that was really huge you remember those days I do I do not much into people's personal lives instead of what they could offer as I wrecks critise of went a little bit to fire on the personal side which isn't a bad thing brand more of the brand is based on the personal side versus a brand you need need to be based on your thought leadership and who you were as a person to but you had to prove it that's where I started introducing awesome tangent hair sorta everybody but that's where I started interesting idea of brand debt which is a cave you say you're this now prove it okay here's a white paper here's you know in now which we're doing podcast but the back end was write a blog post was things like that improve a show that you have a phantom planning process that at that well I'm sorry let me jump in there but but proof back then in level three so you're like level five and six right where you're going right there with this proof back then the only way that you could prove your expertise was to drop ten gs a month on a PR company to get on the local news yes I mean I have a seminar but that doesn't a lot of credibility every news that was a sales vehicle sure so you're right head to go back into level twos that which was how much PR YEP radio shows that you're you know you've got a huge span don getting on your local news and local newspapers and stuff like that yeah I forgot Radio in Oh yeah okay so radio is part of the are back in that local to we can always edit these things to make me sound smarter like I don't forget stop do so let's leave it here the we don't edit any of that stuff for you all right we'll say we to help from time so level three is ads things like that rooster starting to push it and adds we're really a big part of pushing seminar so pretty bad paper clean out your local paper larger paper Doing ads on on radio things like that those became you know pretty Big Ben and the idea there was that you can start leveraging your website logo by pushing back their website and his that was really your biggest you know the website even I'm saying the website was hired Gebran you're serving papers PR improved your brand really website was part of that right it was an adviser have bound website add some some depth credibility to some people didn't think they needed to take it further but that quickly evolved and that's where I kinda built my Mike Company in my expertise around so that's level three again websites tag lines emails email newsletters seminars personal branding and ads celebral floors where we start to see some of the brand depth stuff kick in and were technology starts to have a even greater impact on how advisors marketing so level for is blogging advisors were thinking I have my own blog and I would say that the uptake of people who started blogging wasn't really huge and I'll tell you why because everybody's started stopped and failed pretty quick and I I know this because for years I was trying to help advisers start blogs and inevitably they got hot I started than they go cold get back to it and you can't do that if you're building trying to build an audience to listener thought leadership you have to new frequency and consists you can't do that it's very difficult to build a listenership because they realize you're just when it's good for you make sense it does not only does it make sense but it's showing commitment right in that that's where after this well here and when you start talking about content marketing the people who are consuming that content want to know that your in it with them right it's mutual commitment if I'm gonNA commit to you I want you to commit to me too isn't marketing just a highly visible microcosm of how you're going to run your business anywhere but supposed to be right but it should be I mean if if you're really organized in your business us why you would probably be that way in your marketing if you're really if you really invest in stock in your company you'd probably kind of person that would best in marketing vice versa so that's one of the things I don't think a lot of advisors it's not just advisors is business people get a general which is that when you're showing you your professionalism in your values usually across multiple platforms and engagements and things that your company does not just a couple you can't just be good in coupled the really successful business typical I know you can't him this business from time to time some people just have the charisma or our you know the politically connected there active big company and they just run those things they run half good businesses have laws success I get that that's not what people are looking in you to do these days so what else is in level four so that so that was that was about blogging and commitment and but but there are some other pieces in level for where we started to in the evolution of of the advisers brand it thinks are starting to look more like they are now right yeah that's that really interesting turn start happening not necessarily a great one is a turns out but AH prevalent one for sure which is content libraries and you know that we have built good GMC so Peter Montoya all those guys had contributed to this evolution to rewrite NPR's Independent Marketing Library Skull Marking Library Dot net or marketing something like that and you know and there were broad rijn all kinds of companies who these huge content libraries we almost partnered with a large one in Rochester summer you bet years ago huge conduct huge condom couldn't believe these guys were doing like twenty five million content marketing smash for healthcare and financial anyway so content libraries in content libraries evolved right into not just having articles they use for your newsletter or post on your channel or you know send out a letter whatever you're GonNa do they haven't started having videos right that you could use to talk about top you know cleaning topics things like that so cut libraries meat is huge impact has advisers who couldn't be consistent with a blog right day grabbed they grabbed all is people because you don't have to be a writer you'd be financial advisor will share all expertise we presume you now rate and then content libraries huge and guess what everybody knows you didn't write twelve hundred articles and when they go your website and they see that have twelve hundred articles the articles aren't on a niche focus that's for sure so I've got like those content libraries get weird hand I've felt like pundit I really miss the mark of helping advisors understand a niche and I don't and the niche probably started happening in this phase you and it wasn't being things being connected right so the idea of fire nation birkenshaw Mitch wasn't really redacted niche kind of happen through it does to a degree but probably started getting more prevalent when people start realizing that they're being you can't be everything to everybody and think that you're marketings can work webinars became more big during this era the level eras well which was because technology right I didn't have to spend as much money as they're cheaper way to seminars seminars have been successful for years maybe they start being a little less accessible because there's so much competition and some people are trying to find other ways to reduce costs how to make this more efficient enough for my client myself maybe people don't WanNa come maybe all the people come to a seminar I've I've uh saturated that Margaret mead any to find people who you know want to find a different way things like that online versus turn to be online courses or courses in universities started to pick up to I know a bunch of advisers who were trying to get in to teach classes instead I mean seminars so they went from the sales-oriented seminar to the half educational half sales now all the way to surely educational advisers who don't really great businesses getting in and teaching courses where they don't sell themselves they said it's unbelie to me I mean that was his recent one of the guys who have seen have a lot of success in that I met at a conference in Vegas not too long ago we're out for dinner and he was just telling me about the Lucien of that and it's unbelievable how much of an impact that type of approach that thought leadership approach head in his business over the years and and he told me he had six thousand people overling ten years who had gone through his course vow on he was frustrated at the time because he's like I haven't leveraged this well enough but it was so good that he didn't at the time need to but then he wanted to trudeau happens we were talking about how to do that may may as prequel stores young guy you know somebody being leading edge in that regard and how much impact that marketing tactic being a thought leader different platform that he used mammoth with the platforms we have available now you can reach Mr people on their terms for free for free from that because he was charged with you becomes course so so that was the end of level for I know that we can pull a move stuff around here it's going to be people that say niche merging really happened way earlier but that's fine that's good because I don't believe that it was part of the greater consciousness of financial services professionals they were absolutely who figured that out early on in their personal evolution and the evolution of advisor brand across the whatever three hundred thousand advisers definitely think it was much later in the process I think that niche marketing really evolved from special advisers advisers who were so savvy as business owners that they they either stumbled upon or figured out through the resourcefulness that if they went after a certain vertical they could indeed infiltrate in have a.

Jim Cicely five years ten years one year
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

13:58 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Talk about the evolution of the adviser brand now want everybody to remember that Kirk low is the branding expert intercompany. I'm going to add some color here and there but the the way that he has built this whole evolution out is really fascinating I'm really excited about seeing what each of these different levels are and how he strings with this together so kirk let's jump right in what what where did this come from first before we dive into each of these levels about the evolution of advisers Brian I I hate it when you ask me where stuff comes from is not a clue I I literally grab a blue race marker a head over to my whiteboard which I've which have explained with four isn't one of my most favorite possessions as he I four eight feet by four feet thirty two square feet of one and when it's empty I like it it's full when it's empty anyway I just started writing what what really interests me and I think I've been really lia been thinking a lot lately about where branding has come like where you know when I've been in the business now for twenty years over twenty years on Burley twenty three years but owning this company for twenty years I've seen a log the huge solution from what advisers is doing and in some ways I haven't seen it evolve much at all which is kind of an interesting statement I'm sure I'm hoping what I'm GonNa Bring up today is GonNa create some some to be I'm hoping that when y post this on now online danner snippets that people engage in the conversation with us because I think they're slaughter room to move stuff around what I've done is essentially created at this point seven different we'll call them levels but maybe it's eras of of Advisor Randy and I've gone from one to seven obviously GonNa Outline for us to have a discussion when I watch whether or not we you know what was going on in that era so call the level one era I know let's as really a logo company name out stationary in which it was you know I'm not even sure tagline Ras cruise theory at a tagline ahead that one but I'm gonNA move down a bit but I think logo company stationary inside knowledge that's really what Dan was early on if that makes sense I agree with you one hundred percent effective with to this day when when people ask me what you do for the company and I said well Kirk helps you with your brand like Oh you know he comes up with logos and stuff and it's like face palm right I'm like Oh my God that's honestly what you think of brand is and a perfect example of what I just said which is in some ways it's evolved a lot somebody's hasn't evolved all it's mind blowing that that but part of the problem is is that depending on what you do for a living or what your role in Martinez there're people who will say here's brand identity guide or I'm going to help you create your brand identity which is a graphic designer or design firm saying we're gonNA give that brand and identity this visual identity so they're not wrong long but then people interpret that the wrong way but yeah it's it's crazy how many financial advisers still think that ending is a logo coming names it's unreal end what we're responsible hopefully this podcast is going to help them so not much to be on on one so to see if you agree with everything here so too I've got different things first one is people started talking about value props an elevator speeches I guess that's really want you know what is it satellite position myself what do I do and I'm not sure early on value props that were as much differentiation as they were about clarity helping people understand what you did is fast advisor understanding the role understandings implication on on retirement in which which was determined only came out I think certainties so as that was the first one the second one was getting a public relations show you know this is what I do and trying to get a a stage if you will or a platform where they could say well here's here's what I do but back then Pierre was really about establishing what you did not necessarily points of differentiation or or really is a brand defining commentary so that you know and set their different ways was a guest expert was one of getting a articles published this one may be kind of a really got level too but maybe it was level through but I put it here because I I remember early on people trying to get you know papers at big begets and stuff like that so the second one the third one was a print newsletters print newsletters were prevalent Liane in in in financial planet in my experience and early on I thought they were more genuine authentic and then as adviser Israel had less and less time they were companies saying hey we can do this for you here's our template advisors loved it because it was time consuming to do on their own in creating their own content finding the stories and then you know that really print newsletters companies really took off at that point that next was kind of Komo complemented this which was a letter campaigns so people you know mailing a series of letters or letters of times of the year prevents bill good had a huge impact on letter campaigns with his system and then another guy who I really enjoyed and he was really he called nurture marketing and he was fantastic and both those guys had huge impacts on on my learning the on brain people's well but I'm so that was level to solve repeat those again that was the obvious kitsch elevator speech or pitch slash value proposition than public relations print newsletters and lever campaigns was for some of the things that are just so you know still no advisers who use bill goods letter campaign to this day in fact he was a guest on this podcast and he was one of the funniest gas we ever had so much yeah absolutely yes it was unbelievable and but but the letter campaigns in my opinion was really the beginning of content marketing right that was keeping top of mind in in to your client since by providing them with good information that's actionable the problem with the letter campaigns back then both bill and Jim did this as they were AAC Priroda everything and they weren't advisers weren't sharing all their ideas and strategies they were creating motion and pain it was purely the awareness and an emotion and emotional engagement types of content I mean there was some you know Iras like taxes there were some so there's definitely some education going on there but it was that wasn't the primary focus are the sole focus which it should be now I would say well more so than than than not but yeah that was that's great insight APP so that's level to print newsletters are still they're still humming along again from versions of that concept m a play now to which comes up in level tree scenario levels through the first thing I really remember from level three is the websites and websites starting to get some recognition as a marketing vehicle for advisors the uptake was slow but steady early on and that's really where I started in the business actually was rate around that stage which was nearly twenty years ago in early on I was building websites and the biggest struggle that had the biggest epiphanies I've had in my career were while justice it was what everybody expected them to say what everybody else was saying so there is no creativity our barely any and that's where I started realizing these guys did brands and that's where is teaching myself you know have a bill brands for Finnish services either dollar stuffing university but that was really big turning point for me as to what my company was GONNA be why a branding guy that happened early career and it was struggling with websites so the start of that what I call the Level Three era chore the evolution of Visor Brands so the tax line was really one of the things that came next and I'd like to think that I had played a little bit of apartment that there's other people mention them to second but the tag with that Elaine that can speak for itself which was really good perking but at the time that's what was going on the new the email in email became more prevalent in that kind of replaced two degree at didn't replace a print newsletters just another option in advanced option if you will some of the traditional marketing eh advisers wanted to stick with print at the same thing happened with email right whereas people started trying to write their own as is gonna be easier to email so maybe get back into it but you know within the next couple years out the same thing happened with prentiss people were running email newsletters on behalf of advisors and they got really boring and cookie cutter which happens you know to this day we know some good email marketing people were doing that actually business seminars really kicked off in level three which was you know the start of advisors doing content marketing to a degree the difference was is that was content marketing quickly followed by hard pushing sales right there were some advisers who evolved their their their seminars into B more educational and that's how they market them because they realized that consumers are picking up at this was just an opportunity for you sit there for me to feed you you feel financial media person right he was writing cross country who had their own radio show at the time and we would leverage their name to drop a gallon they would so so seminars than than personal branding started to kick off here too when they realized you know who am I in a seminar and differentiate differentiate myself and personal branding had a huge in our industry from a guy named Peterman toys and I I love what he was doing at the time like any company when you tried to replicate manufacturer I think you lose you have the the possibility of losing your way and I felt like that the personal brand got a little bit we still want to do that with social media when do podcasting let people into your world but the whole layers of later in so I slowly didn't enjoy that is much and I kind of use that as a leverage point to differentiate myself employer branding which is where I started probably level four or five rice started realizing that in order to have.

Kirk Brian I twenty years one hundred percent twenty three years four eight feet two degree four feet
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

08:41 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Advisers. Get so hung up on this airline conversation and you're thinking yourself. How dare you a marketer say that. I shouldn't expect you to change my business. If i'm paying you i'm not saying that but think abo- beyond the obvious awry and advisors think of arrived pretty much always comes down to prospects leaked can throw my pipeline and the truth is so many more things to talk about right. If you hire company this parade at numbers i talked with a attracting dash for the guy today and he's a wonderful idea integrating what we're doing tracking through salesforce <hes> but i i can tell you early on certain types of marketers are gonna be able to fill that dashboard. Lincoln make it look way more sexy early on just by filling with numbers either facebook campaign right seminars seminars have more longevity good things. I'm just saying that short term. There are certain things that will make you say yes to them but don't even come close to compare to what long-term rate but the long term stuff isn't going to be there so as a marketer think about marking the different way. Don't just think about our y as numbers quick. Thank about <unk> boat consistency long term thinking about making things. We're talking about here today. In this podcast those are definitely our ally exude their subjective but they're powerful becoming a better communicator a better network for all those things. Those are gonna add value when you're talking to other professionals smells. You're building professional relationship with them. You know at some point there's <unk> significantly increased likelihood that they're going to refer one of their bikes ax in accounting practices example or in their fitness personal training fitness studios working with affluent cots or whoever whoever does you wanna work with i mean those things are gonna happen if you're doing the right things but do advisors ever track that and if they're not tracking that what are you yep so there's all kinds of outcomes jeb think about in these are obviously some the time so that those are part of becoming a better better advisor and that's because becoming a better marketer now this next one is interesting to me and i'm really glad that you bring this up because you know i think a lot of advisers get to a specific point in their career with a truly want to work on their overall leadership whether that's being a thought leader a leader within their community a leader within their office and really working on leadership techniques break not saw three things down on why leadership and being a leader is away that podcasting makes you a better adviser when you organized what you've with experienced and what you know you're developing your thought leadership not just for yourself but your audience writing new community and so and when you bring people together you're becoming leaders when you bring signs of influence together clients together prospects together other professionals together creating you know community jeff gordon and other people that know your tribe <hes> some people really sick of hearing that word for marketers. I get it but that idea of if you're leading people if you're organizing those are things that create leader so those are leadership qualities and those make you a veteran adviser because if you're in the invocation is if you're not getting better at this someone else's if you're not leading someone else will fear not podcasting communicating medicating somebody else will be doing it if you're not talking to your clients and prospects in reach them on their terms somebody else welby he added take this thing right in in being in control and <hes> taking action to do this a writing a blog is another form. It's just not as easy to pull off and have success at as as a podcast. It's so those are ways. Those are the implications had solved being a leader takes charge and i think most importantly is you. Gotta be resourceful. What are the things you know at any you some skills from above to listen to your audience listening to what sanders influence spotlessly into what your listeners i care about. Which is you know we did a blog post or a podcast on value proposition in it went crazy like back. I think it got five thousand listens. If i'm remembering correctly which was considerably more than average being the leader is is about doing all those taking charge being resourceful. Bringing people together need find stuff that works for you. You know make sure you can commit the right amount of time to <hes> you. You can afford it and sustain it rains. Sometimes people take on way more than they can manage way more than they can put the time into your job or way the money than they can sustain to wait for the comes to happen. You wanna make sure that you have the expertise to be good at it and if you're not build it or bring other people wanna wanna learn from them. Anyone make sure fits your goals. Whenever whatever with podcasts make sure podcasts is pushing you the direction reaching goals or at least half the goal you you can measure success made sense because i feel like i went on a tangent there well. It made sense to me but then again you don't i. I know you really well. I wanna backup just for a second do you do you remember when we were like so excited when we hit a hundred people who download our podcast that seems second time ago dude so you know i it. That's one of the things that <hes> podcasting is much more of a slow burn than it is with with some of the other marketing techniques expect <hes>. It's definitely a burn burn. That's worthwhile okay. I got a comment on that because there's people when they think about podcasting that you think that it's all a numbers game how wrong to degree man's nice more people are listening but sometimes you know if you've got fifty people who downloaded your podcasters thirty south but say s thirty seven more people listed even when you're doing it right if third third if if five percent or ten percent as both a four <hes> four people. Are you know thinking about you. You know either referring you or doing business with you. That's pretty darn good so it's not really a numbers game. It's about so the idea that you're out there and you're in the game and you're trying to make stuff happened in your developing all these skills that we talked about here except for one which we'll get to in a second but putting that altogether so much following value happening if you're not doing it. What are you doing all right. What's the last one brother who got. I think all these things make you better right. If you're bringing all these things together you're you. You must be making a difference for somebody. You're making a difference for the center of influence you brought in who may be found new opportunities or learn something from himselves for the people who are your listeners who were there were embracing the thought leadership and apply maybe shifting their mindset or making their life a little bit better easier more informed making a difference there the people that work in your company who see you being a leader <hes> seeing you grow is going to expand their horizons right. They're gonna thank you know i gotta do that. My career her so many positive influences that from coming up a podcast or doing a podcast that are really contributing to making you a better humid better bigger contributor to society. I think those are those are all wonderful all right to wrap up today. The six ways of podcasting makes you a better adviser. One makes you a better communicator number two a better listener three a better networker for better marketer a better leader and finally it makes you a better human kirk. Thanks for making this list today. Ebony closing ideas or thoughts before we wrap up yes find a way to get in the game and engaged doesn't mean you have to do everything but find a way to engage in your marketing and being the game always moving forward and for the example it sets for your company example it says the community in in your profession and then the opportunities for you to be more successful from off the billion a business perspective. Do you have not subscribe to the podcast matrix trick that subscribe now button below and if you.

facebook Lincoln jeff gordon jeb sanders advisor five percent ten percent
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

01:35 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Welcome to top advisor marketing where you will learn how to become a prolific online influencers attract more ideal clients and grow your practice brought to you by top advisor podcasting a done for you. podcasting solution built just for trusted advisers and now nor co hosts of top advisor Marketing Turk low and Matt Halloran hello and welcome to another top advisor marketing podcast. It's really really fun when you have an an opportunity to to watch somebody work kind of behind the scenes and be very very successful very respectful very professional. Just everything that you would really want in somebody who's trying to build a relationship now. We talked about this a lot on the podcast I mean Kirk and I just had a podcast recently. We were talking about how important it was to kind of date before you ask somebody to marry them or even court than before you daytime which is really the way that marketing works and our guest today is a perfect living example of that but there's so much more so optimal is our guest today. He is the managing partner of demeo Schneider and Associates L._l._C.. He's also the author of a superfund book. <HES> WE'RE GONNA have a link into the show notes immediately <hes> which is fifty billion reasons to grow your practice this guide to successful or guide to success enjoyment for investment advisers Bob Welcome welcome to the show man mad. Thanks so much. It's a real pleasure to be with you well. I always start with the podcast with pretty much the same question which is tell me how oh you like. How did you get to being the managing partner of very large law firm publishing an amazing.

managing partner advisor Matt Halloran demeo Schneider and Associates Kirk
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

02:30 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Well dumped a top adviser marketing where you will learn how to become a prolific online influencers attracts more ideal clients enroll your practice brought to you by top adviser podcasting and done for you podcasting solution film just trusted adviser and now your host is a top adviser marketing glow matt halloran hello and welcome to another top advisor marketing podcast today we're going to talk to somebody actually i don't really think we've ever had anybody like jones on the podcast he's the managing director and head of intermediary a or b m over global asset management he is coming to us from a park city utah but they also have offices in chicago so ben before we really kind of dive into to who you are what you do and why you do it tell me what what is this title needed help us understand what you do for being so if you don't mind yeah no that's great i appreciate it man i am i have the privilege of leading a team of sales and service professionals around the country who deliver demo global asset management investment solutions to intermediaries in those intermediaries could be registered investment advisers that could be broker dealers they could be platforms or in some cases they could be other investment managers the eu's are solutions assay sub advisor to the solutions they delivered to their clients so how did you get did this tells her history i mean it was this like you're life school i'm gonna be a demo guy you know 'em actually 'em you know financials found me this is me finding it a i have to say i feel like one of the luckiest guy on the planet in the the whole idea of going to college and and figuring out what you wanna be works for me in there you know i took a finance class my sophomore year college called personal finding answer introduction the personal finance an i learned about the rule of seventy two an investments and i was hooked in at that point i knew that i wanna do something in finance and i got be opportunity unity to a being intern at northwestern mutual up in a milwaukee a i in turn there is a really great learning experience in then started working in financial services as and benefits consultants.

jones utah chicago eu advisor intern milwaukee managing director and head
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

02:03 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"Welcome to top advisor marketing where you will learn how to become a prolific online influence attract more ideal clients and grow your practice wrought to you by top advisor podcasting, a done for you. Podcasting solution Bill just for trusted advisers, and now nor co hosts of top advisor, marketing Turk, glow and met. Halloran. Hello, and welcome to another top advisor marketing podcast. We have a returning guest, and of course, you know, those are my favorite kind of gas because I already know they're known commodity. There are known thought Lear we've already gotten great results from their previous podcasts. That's why we have them back in and Craig Hirsch, who's a board certified estate planning attorney, and he runs the freedom practice practice management program, we talked about the freedom practice last time, I think it was up. So one twenty nine. So if you haven't heard that make sure you go back or all, you really have to do is type in Craig Hirsch Lincoln. He's frigging everywhere but today we're going to go in a different direction. And I'm really excited Craig as I had intro last time he writes for everybody. Right. So he's very very well. No, not just in the estate planning a community. But also like with wealth management dot com. You know, he does do a lot of practice management, writing and the preface of the last podcast was we know what could we possibly. Learn from an estate planning attorney about practice management financial services in. We learned a lot and today, we're gonna talk more about. Six as Craig knows as most of, you know, you are the biggest reason why you don't implement ideas in you in you, you know chase all of the shiny things for chase lots of rabbits. And so, what Creggan are going to talk about today's strategic risk taking, and how you can overcome some of the obstacles and barriers to generate an implement great idea. So Craig man, welcome to the show again. Thank you for having me here again. Matt. Hey, we'll quick, you know, so, so I know that you're going to be going through some, some rebranding stuff. But would you mind everybody? Right. Out in the outset on how they can get in touch with you. And you have a podcast. Yeah. We have a podcast for were in fact, starting a new one of the pad casts that.

Craig advisor Craig Hirsch Lincoln Craig Hirsch attorney Halloran Bill Lear Creggan Matt
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

08:23 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"The. Welcome to top advisor marketing where you will learn how to become a prolific online influencers attract more ideal clients and grow your practice. Wrought to you by top advisor podcasting a done for you podcasting solution. Bill just for trusted advisers, and now nor co hosts top advisor marketing Turk glow and met Halloween. Welcome today's podcast. My name is Kirk and I'm going to be interviewing met Hallard today. My wonderful business partner here at top visor marketing, and the she was on a different foot today, or is the shoe on my foot. She on your foot dude could be in my mouth. Let hope you're the host man come on. So we're going to talk today about the seven podcast tactics to grow your business. I had the word explode in there. And I had to take it out because I just hate. Sometimes let's just be honest. We get tactics here, you can decide whether or not they explode your business based on how will you implement them at how perfect they are for how you want to grow your business. But those great story Matt meat, maybe met you can start off by introducing the idea of why we think podcasting is the sniffle. Well, it's this Nisell just because I mean, it really is the way that we took a company that that literally started from zero. I mean when when. In you. And I merged about two years ago. We basically cleared the books and had no revenue, right? And so we started from zero and in less than twenty four months. Our latest valuation is over a million dollars, you know, upwards of one point five to two million depending on what calculations that you use in. We did it with podcasting as our hub. Now, it wasn't all of the spokes because there were a lot of other spokes Kirk you, and I had amazing networks we had a lot of existing relationships. But we used podcasting as the way that we were going to get our thought leadership out, and you know, we're a hundred sixty podcast deep now, maybe more, and it's gone pretty, well, I think absolutely. I mean, the truth is is the value of the podcasting business as a recurring revenue model is is what you spend that doesn't include the branding work, which is really at one time smelting. So because it's not recurring. But you know, we've for years I've been leveraging linked in. And now that we've added the. Podcasting. It's really expanded how quickly or excel A-Rated. How successful we are unlike din, which has always been my social social media platform of choice. You don't I you? And I talked about this for our listeners Kirk kurkin, I go head to head to toe on things often. And it's because we both have strong opinions. And we both really like challenging each other. Because it makes us both better. And you know, I was squarely in the Facebook and Twitter kind of camp. And then Kirk was like dude will have we grown our business. You know, what have we done, and I'm gonna agree with you? I think there's three components now, we're gonna talk about the podcast tactics. But I think there's three major components what we've done to grow as quickly as we have number one is podcasting. Right. I mean, the fact that I'm podcasting on average five to seven times a week with either clients or paying clients or with people on the top of marketing podcast never to finding a partner that is going to help us. Put our information out in including using Lincoln. And so we kind of used those interchangeably and then three getting out and shaking people's hands. Right. They're still power in going to conferences and meeting people face to face. Now. If you're finding services professional you can do that in networking events. So don't downplay that, but you put all of these things together. I mean, I don't know how many of you can say that you grew a business that's worth as much as our businesses in less than twenty four months. Just being cocky there. No, we read it all the time. But we're you know, you read it all over the internet, and is not always believable. But I think we got some credibility in that have been around for you've been around for over ten years. I've been around for twenty years doing this and usually toot our horns, but it's been you know, we still have a long way to go to fine. Tune our process, which is quite fantastic. You know since the start and really happy with that. So why don't we dive into these tactics? We head seven. I just add eight. That's how you and I go. I know we always adding. Yeah. You you added two more on the last podcast. And by the end of the podcast. We'd already forgotten what the other two were. Yeah. I know amazing. And I promise not to use anymore snoop. Doggy dogg. I don't know. So. Yeah. So we want you thi this off hit the number one podcast tactic, right, reckless. You have to choose the right syndication tool, and we have tried ever. So many of these now Kurt I mean, we've tried you know, really really went pod being was the first one because that was the one that I had used when I had my own podcast. And then we moved to something called blueberry, which really was the next step in analytics. And then we just got introduced to something called backtracks, which is what we're going to be moving to now. And honestly, one of the nice things about being a small company like ours is very flexible, but it is a long term strategy. I mean, you have to have your thought leadership there if you move from syndication platform to syndication platform, you do want to reapplied all of the podcast that you had before. Now, this is a pay to play model. This isn't free. There are no good free syndication services out there, and you can't get to tunes without going through third party. Right. So yeah. So that's another good point. So can you expand on the success that people can expect on syndicate? Eating from their their channel. So you right. You really talked about was podcast channels. So having a place where you could host host your podcast and then delivered to community, but the biggest communities are the ones you're gonna syndicate to like. I tuned talk. Can you talk about you know, what people can expect from syndicating to those communities? Right. It's it is a low is along strategy. In fact, there have been some very interesting recent changes that we're implementing with our services here. Instead of launching your first podcast as your singular podcast. We're actually doing a bulk launch. So what happens is when we record anywhere from three to five podcast. Get him added published in all ready for syndication in the can because of binge listening, and that is such a normal thing. Now that that's what works, but you're really looking at eighteen months now if you will look back at us because of our existing networks, we started seeing some good traction about nine months. So I'll say the fastest that you can get attention to your syndicated podcast would be about nine months. Does that answer your question? Yeah. Absolutely. I think our experiences that syndicating through those big communities like items, and I tunes of last his last cystic that I were recall for that. As seventy five percent of all podcast listens were happening through there. I believe that's over year-old since I've seen that. So I'm hoping this less than that now. But it's not there. So there I think there are five five million podcasts. Yeah. See they're one million five million. It's big number. It's not. But not that big really. I mean, there's there's a lot of people, but there's enough podcast going on in itunes that it's it's busy. Right. So if you wanna have success there you have to be prepared to pay to play. And that's the new model of getting exposure, there is pain get your exposure. So if you're willing to do that you can grow if. You're not you have to find other more organic methods. Let's jump into one of the best regaining its all which is just doing this for your clients while I think you have to answer some very philosophical questions when you're going to start your own podcast, which is what is your desired outcome. What is your why? I know that so overused in it's kind of becoming contrive statement start with why? But it is really important when it comes to this. Because if you were just specifically, creating a podcast generate leads, you're gonna have a very very different technique. We believe that the greatest way to do this. And I learned

Kirk kurkin advisor partner Bill Hallard Matt meat Kurt Facebook Lincoln Twitter twenty four months nine months seventy five percent eighteen months million dollars twenty years ten years two years
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

06:35 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"The. Welcome to top advisor marketing where you will learn how to become a prolific online influencers attract more ideal clients and grow your practice. Wrought to you by top advisor podcasting a done for you podcasting solution. Bill just for trusted advisers, and now nor co hosts of top advisor marketing Turk glow and met Halloran. Hello. And welcome to another top advisor marketing podcast. You know, we have these things e pods. It's when we have an opportunity to go out and do live podcasting at conferences, and I had the opportunity to meet our guest today, and we interviewed him at this big conference. And there was just something about him. You know, and I know all of you have experienced that. When there's just something about somebody in. You're like like either this person is just doing something truly unique and different or they're very genuine and an Amish dobra today, our guest is both. So not only is he a genuinely good person, and you can feel that very quickly. What they do is really really cool unique and different. So I wanted to bring him on the top adviser marketing show and talk a little bit about what he does a little bit on his history a little bit about his company. So welcome to the show, man. Thanks for having me back on appreciate it. Yeah. So you are the CEO at third seven advisers what I'd like for you to do is to just give us a brief history of how you have. Gotten to where you are. Because it's it's a great story like love your trajectory because it it really puts a light on who you are. What makes what third seven does truly cool. The hanks. Yeah. And happy to tell the story. I'll even step back a little bit further into the glory days of being a senior at college, which is where I sort of decided on entering the financial services industry. It's I'm really going to date myself with some of this conversation. So you know, it's a trip down memory lane. But it's it's a term that old man lane at the same time. So I remember being in college, and it was a Friday night talking to a friend of mine, and it was ten o'clock getting ready to go out in the phone rang. And it's a good friend who had already graduated a year ahead of me. And I said, hey, what are you doing? And he said, oh, I'm about to head home. And I said patch Friday night would would you mean, you're going home? And he said why were it's ten o'clock shouldn't you be going out? And he said, I'm I worked ten o'clock every night. He said. He said, you know, this is what we do in this investment banking world. Now mind you I was a few weeks away from super Saturday in New York about to embark on that same journey, and I said to myself, boy is this really what I wanna do hung up. The phone went out like a good college kid should. But then the next week. I was going to the computer lab when you if you remember what those were I remember a much if everyone will. But I going to the computer lab, and there was a flyer on the window of one of the conference rooms at said looking for work life balance, if you know wanna do more than facts and FedEx in your first job. Come learn more about SEI, and I literally ripped the flyer off the wall and said this is exactly what I'm looking for. And so I took a job in oaks, Pennsylvania, which is right outside at king of Prussia next forge Pennsylvania and said, you know. What if it stinks at worst? You know, I'm a guy originally from north jersey, I'll move back in with my parents and commute to New York. Long story short. I've been in the great Commonwealth for over twenty years and have it left, and it was a great career move. Give me a great opportunity to see the financial services from the inside how from an operational perspective from a wholesaler perspective from an asset management perspective. And along the way cobbled the ability to look at our industry from from different viewpoints from a from a wholesaler product standpoint from a advisor standpoint, and now from a management stamp from consulting standpoint as well and from a management standpoint. And I think it served me really well to to give me a rounded look at what are what advisers thing what clients think what management? Thanks. What would people who are products providers, our industry think it's really shaped my personal point of view as to what's important and the. Best part is also been able to gather great mentors along the way, officially or unofficially. Who also shaped my point of view and spent a lot of time trying to continue to harness being a good leader recognizing that you never arrive. It's it's just like anything else you have to constantly work at it. So I've been blessed with a with a variety of roles in my career in various opportunities that have that have had a meaningful impacted to get to where I am too. So you can have a big scope of things that you are bringing to this position. But when you really break it down Likud, you work with what is your specially? What is an ideal client for third seven? Look like. Yeah. So we're more beat a be. And what I mean by that is we work to we were through the advisor to access the client. We don't really work through the end client at all the advisory perspective. Our job is to create a compelling reason. Why advisor would watch? Want to affiliate with third seven. And that's what our goal is. And we think we've created a unique and compelling platform that attracts sophisticated visors who were with sophisticated clients. That's a mouthful what does that mean that because our true differentiation is in the alternatives bucket, which is the fastest growing segment of the investment industry. More specifically in the direct private investing, which is also the fastest growing alternative segment. Whether you're an adviser or family office, which are targets we we specialize in that. And that is to our sister company. Third seven capital that were able to get access to early stage direct deals think about being on the many of us have seen the show shark tank with Mark Cuban on it where you have these emerging companies that no one's ever heard of. And they have a great idea, and they're trying to get their idea to grow and get access to cap. Title the problem with the show shows like shark tank is the problem with private equity funds, or is that they're

advisor New York Pennsylvania FedEx Bill Halloran Mark Cuban Likud CEO Prussia twenty years
"advisor" Discussed on Top Advisor Marketing Podcast

Top Advisor Marketing Podcast

10:56 min | 2 years ago

"advisor" Discussed on Top Advisor Marketing Podcast

"The. Welcome to top advisor marketing where you will learn how to become a prolific online influencers attract more ideal clients and grow your practice. Wrought to you by top advisor podcasting a done for you podcasting solution. Bill just for trusted advisers, and now nor co hosts of top advisor marketing, Turk low and met Halloween. Hello and welcome to another top advisor marketing podcast. Today's special guest is Priscilla O'neil, and she is the president of summit scours. Now, the reason why we wanted to have Priscilla on one because she's an unbelievably talented person who's created a software and also a process to help kids really make a true assessment about college, which we're gonna dive into way, more deeply, but she also does a whole bunch of other stuff. She's she's involved in the stem program for women of color. She has gotten all sorts of accolades for this program that we're gonna talk about. Day and even better for those of you financial services professionals who do not do what we're going to talk about today, which is to do a true analysis of all of the aspects of college and college acceptance and all of those things and college funding you need to contact Priscilla. And we're gonna make sure that we have her contact information available to you throughout the podcast Priscilla. Welcome to the show. Morning, Matt how are you? I'm super happy to have you on. It was so much fun talking to you previously. This is not the first time, we've talked and you showed us a friend of mine, and I some software that you've had created in. I just was so impressed that I really wanted to get you a in front of our listenership so Priscilla tell us where did all of this come from give us a little bit of your history, please. So a little bit of history is was a school guidance counselor in a private school, and when I left at school, I did not wanna stop doing what I was doing in. So I went and started to take graduate school courses and learn more and more in the morning understood about the depth of this process of what we call college planning. I realized that while it was so much that could do to help families. So I have been doing this for over twelve years. So when you partner with financial services professional. How were you not their competition? How about we start there? Oh my goodness. Definitely. I do not sell any products. There you go. Bet simple. I don't sell any products. I don't have licenses for the products that they sell. It's totally complementary. Gotcha. Okay. But that begs the question, then how do you get paid? So I'm paid mostly by the family. Okay. Emily is hiring me for those services. So I am referred many times by the financial planner to use this to help with a financial strategy. Really? It's part of the strategy when their teens in the house end or grandchildren of that are teens. It can be part of a financial strategy that kind of keeps the wealth within the family as opposed to sometimes without a cap letting go to college and career advancement without really knowing. What that whole figures going to end up looking like at the end. And so working with someone like myself, some scholars you the financial planner can help the family kinda manage that in that that seems to be a runaway train while it's terrifying. To me, I've twin sixteen year old boys and interest me, I will be engaging your services. Let's talk about your services. Tell us what you do for you. When you partner with either a family or financial planner. So what we'd like to do people think of a college planning? It's kind of the category that we go into, but we really are achievement advising a we really see helping students. No matter where they are to walk down that path that allows them to move into that career that job that whatever it is that they're gonna do kinda for the next thirty forty years and they're they're teenagers. They're trying to make this decision. And so we really want to walk beside them and make that happen. So what we did was we looked at? That kids getting into college. We said, okay, they get into college. Pretty well. Kids are getting accepted pretty well. But they're not getting out. Well are for your graduation rate in America's thirty nine percent. I'll just pot. Yeah. How? Thirty nine percents our four year graduation Raines, and I know that those many of those parents started their children expected that they would get out and for years because we're going for a bachelor's degree, and they didn't. And so we we looked at what were some of the issues in their reports their studies done on this kind of thing. And so we looked at the studies, and we created a system we saw that. There was some basic things that weren't maybe that we're maybe missed overlooked. Not don't with completely and those four phases. And we created our tar curriculum around it, which financial advisers don't want it to any of this in. This is another reason why they don't do the student readiness things around student readiness. Something about the readiness was not there. Whether it was economic whether it was emotional something was missing. So we created courses around readiness of the next student discovery. Many times students said, you know, I won't be a doctor in everyone in the family affirm them and it sounded good. And to the kid went on thinking. Okay. It's gonna be a doctor, and they can't stand us to bullet. So so it it just it was just another peer pressure. But it wasn't really research. It wasn't a based on a whole lot of trial and error. It was just hey, I like this and everybody thinks marvelous because said I want to do this. So we thought we know what this needs to be some real student discovery to find out who that person is inside of what's gonna make them happy. The other thing was council election. We also saw there was a lot of marketing a lot of marketing to students from colleges, but we didn't see the students on the other end doing the proper research to actually know if that was the right place for them. And then finally college admissions, we know pretty much think college admissions that's test prep. Write a essay get admitted, you know that kind of thing, but we saw that foundation missing. And when our students are involved in this process of going through these different steps, it makes them stronger as a college student and therefore that. Drenthe that they obtain is what helps them in decision. Making is is added to that in this just one area of their academic progress that is going to help make them stronger student in the long run and while staved more money. Absolutely. As I'm hearing, you say all of the supper. So I think the thing that really bounces out of my brain in out of my mouth now is. So many financial services professionals are desperately trying to figure out how to connect with their clients next generation in we just solved that problem. Didn't we? Yes. Yes. Because the thing is if a financial planner offers the family and says, listen, you need these services. This will be helpful for you. If they pay some small portion, and we can talk about that a layer if they pay a little introductory packet for them. So they can get introduced to it. And if this is something that is going to touch their hearts, the parents there aren't what their children they love their money, but they love their children. And you know, this is going to touch their family that next generation. It's gonna come back and say, wow, my mom, or my dad's finance planner made sure that I was okay. And is save tons. I saved one or two years worth of college fees because I had a plan and a strategy ahead of time and. So I think I need to go back to that wise financial planner for my my new career where I'm actually having to invest not only are they saying money. But I I love all of the stuff that is not about me. I the the comprehensive aspect of your service, you know, with the with the discovery and the selections and the admission processes, and all of the other things that you offer is such a huge value in having that financial planner partner with somebody like, you you then truly become the families adviser because you're offering a service one that you don't offer now in two you are exactly what you just said. There's going to be some reciprocal loyalty there because they're always going to remember their time with with your team and their adviser because of it wasn't for both of you couch might not have happened indefinitely. Not to the level of success. Is that a fair statement? Yes, that is definitely a fair statement and just having. Someone on your team knowing that this is the reason why they were connected with this strategy of success for this college piece was because of the financial planner. They would have never known without them. Would you mind giving us a real world example of somebody that you're working with currently or you have worked with in the recent past? So our advisers can kind of package this in their brain a little bit better. Certainly. So I have a tell you about a straight a student and many times students that high achieving students parents think. Okay, everything going to great school. Everything's fantastic. Everything is just going to work out. And in fact, it doesn't many times what they're getting at school is kind of general information in a high performing students with families with a great investment into the student whether that be an athletics or or art or something that they've really invested greatly. They actually need someone to a head. Help coach prepare that student a privately. And so I had a young a young man in. Let's just call that young man Sam. And so Sam with very high performing doing was the president of mini clubs within their school. And wanted to go to very

Priscilla O'neil advisor partner president Matt Bill Turk Emily America Raines Sam thirty nine percent thirty forty years sixteen year twelve years four year two years