4 Burst results for "A. Mission Driven Media Company"
"a. mission driven media company" Discussed on Recode Media with Peter Kafka
"Public sphere should be that it should be a good place for that and i think for me you know really what we need is the institutions that helped create those softer relationships and the trust that then in gender and ability to kind of hang together as a community. And so you know when you think about the the red state. Dan the blue states. I think there are lots of community needs that Are not matt that are not about politics that need their own public spaces and again you know like there was a researcher on polarization. That was looking at like what online bring people together you know. One of the top categories is sports right because you you have this other identity. That's your local identity that supersedes your partisan identity and. It's not a coincidence. That like baseball fields. Soccer fields are big part of what towns build in their public spaces. So how do we build that kind of space. You know for for digital discussion. But these things don't exist in bismarck fargo yet right. You can't point to one. There's no digital version of what you're talking about. I i can't point you to bismarck Public space yet alcohol. What's talking to year and we'll try to. We'll try to spend something up for fair enough. You good spirit about all this Along those lines i do. You wanna talk about upward the in your experience in digital publishing so there was a moment. I two thousand thirteen ish were. you guys. Seemed like you'd crack the code on on facebook publishing. You were in your early on in sort of figuring out how to harness facebook which there is a four issue period where everyone did that And you were also trying to do it for good right you trying to spread positive messages and it looked like you guys have cracked the code. Chris hughes bennett facebook invested. I remember going to a party. Chris uses house or apartment most. Because i wanted to see What christie's has has looked like But he's hosting it for you and and and you guys seemed like you had sort of solved facebook and solve publishing and that it didn't work because facebook pivoted and all everyone sort of eventually figured out. Facebook was not a great place to build a media business or certain kind of media business. Are there things about upward. The and what. You guys were doing that. You think if we had just executed differently or if we had timed it differently this thing could a worked or was it just a flawed idea from the get go that you would be able to harness facebook. As a as a media company. I think being a venture backed media business with all due apologies. Your employer is really. It's hard right like now. It is not. It's not a business. That totally lends itself to venture funding. I think And that's because there's a lot of the reasons we've been discussing right like the word traditionally by the way media companies weren't venture backed right because there wasn't a way to get you tax returns because you had to hire more people to make more content. That's grew yeah. And so. I think there was a where the launched in this brief moment where i and and other people outside Okay maybe there is some way to get to like a really large scale by leveraging these platforms of course at the end of the day the platforms don't wanna be leveraged to extract advertising money when they are the advertising platform And so i think building Especially mission driven media companies. That are a venture funded. I think that's i wouldn't try to do that again. And it's in fact of what's kind of lead me where i am which is just to this kind of like sober commitment that there are some things that are better done at other kind of institutional forms than you. Vc back so it's not. It's not facebook specific its business models specific or the fact that it is that that you were trying to create a sort of a socially conscious. Business just immediate. Yes and it's not to say that it isn't at all but i think our our theory was attention is moving to social. We want to be in that social conversation with content that lifts up what we consider to be meaningful topics. And hopefully we can build a business around that. And i think. In retrospect it's like the first two parts of that are totally right on. But how do the how do you build like a really large scale revenue business. It's just really hard. And there are people who are doing it like fox and like buzzfeed and you know it's like it's a slog and the pitch for five years ago when they were raising hundreds of millions of dollars. It's my employer. that's buzzfeed vice wasn't this is a slog. This is we have now figured out. We figured out we're no longer than it's the whole idea of of the full stack company. Right that's where we're not a media company where a tech company that else it is media and it turns out. now we're we're we're media companies. We're all just trying to cobble together. Revenue from as many different sources. We can find which is kind of a very old fashioned model but for a few years it seemed like we'd we'd gotten rid of those rules and would create a new kind of company but that didn't exist. This is more of a autopsy of not autopsy. Because we're still alive. No i mean it's it's i think the thing that's amazing about. What vox been able to do is to retain ito. Some really high quality work in the midst of all that. But i think it's just easy. And i can say this from experience looking at the like balance-sheets two to draw a circle around like. Oh this big important in invested project. That's expensive that. Not that many people will look cat like. Let's just cross that off so that we can get to break even and That's what a lot of the media. Business is doing right now. And i think it's why we have to like start to develop other theories of how are going to support that work because it's not necessarily going to happen kind of because there are already huge margins that we can kind of play with in in media. I was gonna say whenever anyone. Compliments my employer. Stop the podcast. Before turning south but i think we should leave it. There got a little bit of optimism. We got a little bit of cynicism resignation. Let's check back in a year. You can show me the bismarck front row dot org okay. Good thanks good to talk to you..
"a. mission driven media company" Discussed on Digiday Podcast
"Across all of its representations so If you're listening to variety of different podcasts but that there is a thread like randomly like you the there, there's something that ties them together, and that's something is that it is giving voice to underrepresented voices in like what else it's more. I call US activists media, but like it takes point of view to area that. is almost like we are absolutely four. You know forcing change in some. Fair. Sell this is also like one of the fundamental questions that we have Jenny co-founders. Background is a Bloomberg as I said, and so she's a journalist like her training is to be nonpartisan. The one hand on the other hand to be Shand. And like old navy is also supposed to be nonpartisan and they're like paying people to work at the polls. Now I mean they're gonNA give off on election day so that people can work the polls. So like our mission, our full mission is to amplify underrepresented voices and to inspire. Action. And promote empathy justice like. We're excited about people opening their minds to the stories that they otherwise wouldn't here and giving a platform to people that like probably wouldn't be able to host a podcast with the ringer. So like all of our hosts are non celebrity today. that's kind of like a silly media strategy honestly like how are we supposed to build an audience with non celebrity but we're just testing to see if this is viable. The only thing is when we started the organization, we started the company people asked us why we weren't just a nonprofit. And all I have many friends these. Same people who were asking you if you're going to run out of women. Shock. This is commonplace. I mean, it doesn't usually complain about. Going to be like, why are you not a nonprofit? To The people nonprofit. But like I'm trying to make money here like, yeah I'm trying to do good and devout stories that are mission driven but we're trying to make money and we want to prove that you don't have to a pink politico using air quotes. Again, you can just be good media that happens to be led by women. So like I don't like identifying women's media company I like identifying as A. Mission Driven Media Company were everything that we do has to.
"a. mission driven media company" Discussed on The Digiday Podcast
"There are those like super super fans that are like all listen to anything that comes out of sleet but slate has like lots of different types of shows with lots of different types of listeners. And it also has all these other entities that people are following. So there's more brand loyalty there we started with nothing we started with no celebrity, no audience no podcasts in existence and no brandon existence like building all of that together at once was really hard continues to be really hard. So. We have much more brand recognition for our individual shows for our franchises but not lost sight of wonder media network as a brand, and I think the sloughing say on this, we're we also are to be organization, and so I've been a little bit more focused on brand building wonder media network in the brand podcast space or as a production studio, and that brand name feels household in a way that doesn't like the women who I think are podcast but I think the key is that there I mean the key behind a brand is is that there's an ethos in a point of view that that stretches. Across all of its representations. So if you're listening to you have different podcasts but that there is a thread like they're not just like randomly lake. There, there's something that ties them together, and that's something is that it is giving voice to underrepresented voices and like what else it's more I, call this like activists media but like takes point of view to to an area that. Is Honestly we are absolutely four. You know forcing change in some that fair. So, this is also like one of the fundamental questions that we have an Jenny. My Co founders background is a Bloomberg as I said, and so she's of journalists like her training to be nonpartisan. The one hand on the other hand to hand. Yeah, and like Old Navy, is also supposed to be nonpartisan and they're like tank people to work at the polls. Now I mean like they're going to give off on election day so that people work the pulse so like our mission, our full mission is to amplify underrepresented voices and to inspire action. Promote empathy justice like. We're excited about people opening their minds to the stories that they otherwise wouldn't here and giving a platform to people that probably wouldn't be able to host podcast with the ringer. So like all of our hosts are non celebrity today. That's kind of like a silly media strategy honestly, like Harry's supposed to build an audience with non celebrity but the testing to see if this is viable. The, other thing is when we started the organization started, the company people asked us why we weren't just a nonprofit. And I have many friends. Bases Saint people were asking you if you're going to run out of women. This is commonplace. It doesn't I do usually complain about. Will be like, why are you not a nonprofit? Well, it's like much love to the people a nonprofit like I'm trying to make money here like, yeah. I'm trying to do good and devout stories that are mission driven, but we're trying to make money and we want to prove that like you don't have to be pink politico using air quotes. Again, you can just be good media that happens to be led by women. So like I don't like identifying as women's media company, I like identifying a mission driven media company were everything that we do has to check the boxes of is this inspiring empathy in the world is driving people to take action. And if it does those things when people bring us pitches, it does some of those things we're excited to the next step if it doesn't maybe the IT brings other thanks to the business, but it but..
"a. mission driven media company" Discussed on The Meb Faber Show
"But had been missing journalism and media roots and so recruited him <hes> take over as managing director of matter ventures and we got some matching limited partner investors into a fund and launched it as an accelerator for early stage mission driven media companies based in San Francisco eventually opened up New York branch correct as one of the founders owned a little piece of the fun but we really made it a separate company because it was a different beast entirely but it's hot us a ton both about some interesting structural governance ideas about nonprofits and for profits off its and hybrid enterprises but also accelerate a model and early stage entrepreneurship and really sort of been diagram of entrepreneurship digital media and design thinking which was where Corey's strength and discipline so matter began its first cohort art program that ended up to seven of those over the course of two funds. It's currently deciding whether it wants to raise the third fund or ten but it was really great window into that higher phenomenon that really was taking shape to about vertical accelerators and other kinds of things that we we were trying to develop some of those ingredients the reason I spend a minute on it because they are some of the D._N._a.. That that got re combined into what we're doing today with Pod Fund which will definitely get back to and P._X.. Continued at that point to start to see a real business model forming around podcast distribution. We've made a hard decision to stop building. Have like this APPs business that was almost a way they will visit for building mobile audio APPS for partners stations and producers. We wound that down. We launched <hes> Tapia is one of the first podcast labels it's like you know podcast network in partnership Roman Mars is the host of nine nine percent visible realize accessible independent times and it was really one of the first sort of strike this model where almost like you know for those familiar with the Youtube University to take a multi channel network but saying we want to represent the group of really excellent producers who own their own shows but you're actually provide the ad sales distribution and marketing technology for publishing and as a collective could actually out some real throw weight with the platforms and ready to help the launched that same summer at seven fourteen and is today one of the strongest podcast networks and we did a kickstarter campaign dot fall which was really vessels well raise like half a million dollars to get the network started but one of the things that was a source of frustration like we just knew this was friction and the problem is here. You are but millions of listeners and your running campaign on kickstarter and the only way to get them from here to there is to ask them to do it in audio. Hey We know you love listening to us. Although we don't know who you are. We don't know how much you listen. Unfortunately you can't click a button and NAPA listening..