32 Burst results for "A. B. M."

"abm " Discussed on Marketing Over Coffee

Marketing Over Coffee

04:50 min | Last week

"abm " Discussed on Marketing Over Coffee

"I was fortunate with degree that we have a massive countless. we weren't hurting or only five accounts As a here's one hundred twenty two twenty. That's a great approach. I really liked it. Yeah because you can just go in with a huge grocery list and let them cherry pick. Because that's what they wanna do is cherry. Pick not going to cherry. Pick like exxon and amazon..

exxon amazon
Reaching Sales And Marketing Alignment With Brandon Redlinger of RingDNA

MarTech Podcast

02:12 min | Last week

Reaching Sales And Marketing Alignment With Brandon Redlinger of RingDNA

"All right. Here's the second part of my conversation with brendan red. Linger senior director of product marketing at ring dna brandon. Welcome back to the more tech podcast. Thanks for having me back then excited to have you back on the show excited to continue our conversation yesterday we talked about. Abm being strategic about who. You're prioritizing your marketing and your sales efforts and a big part of that is having your sales marketing team being on the same page. Actually driving some alignment. It seems like traditionally. That's not something that was easy to come across. I will quote glengarry glen ross or at least reference it. maybe this isn't a quote. Coffee is for closers. There's your quote but look it's always the marketing leads. That are the problem in. The sales team can't close sales marketing marketing blame sales and we never figure out who's to blame and that's the game that we play when we don't have marketing alignment. So what does it actually look like. When you do have marketing alignment and how the heck do you get there. You see a lot of people still writing about this still talking about it after all these years. But i think it's because it's really freaking hard to do because at the end of the day marketing cares usually. They're held to lead number or pipeline. Number sales is held to a actual revenue number. And i think a lot of the disconnect between cells marketing just stems right there. They're not actually measured in compensated on the same thing so for marketers. I do like to push them to be measured on as down funnel metrics as you can usually that's pipeline and then if you are held to a revenue number as well that's great and then also sales maybe they're compensated or comte a little bit differently not just on clothes one revenue but maybe a metric that it also aligns with marketing. It could be closed. I remember when i was in sales. So i actually started my career option sales for i got into marketing. One more thing. We have in common buddy but i remember the spreadsheet that i use to calculate my comp every month there was this gigantic sophisticated thing that i talked. A bunch of numbers and doing one of them was actually. How many leads that. I close that. We're passover so that actually aligns with marketings objective as well.

Brendan Red Glengarry Glen Ross Brandon
Using Account-Based Marketing To Accelerate Growth With Product Marketing Director Brandon Redlinger

MarTech Podcast

02:22 min | Last week

Using Account-Based Marketing To Accelerate Growth With Product Marketing Director Brandon Redlinger

"One of the things that you and ring. Dna specialize in is accelerating revenue growth in one of the key. Ways that you focus on that is thinking about account based marketing. How do you use. Abm to accelerate your revenue growth. Yeah so little backstory there. I was early on the team. Over at engage. Oh which is navy platform. Is this five plus years ago when no one knew what accomplished marketing was. There were a few big players at the time. Probably the three big ones were engaged. Demand base and terminus all having different definitions of what. Abm was always trying to convince the market that it's something slightly different so at engage gio our definition of abm was abm really is coordinated go to market strategy that involves personalized sales and marketing efforts. Tell both land and expand deals. I've got issues with abm. Everyone's definition so don't be offended party at least ask some questions. I'll preface this was that we had role works on as a sponsor of the podcast. But they're also an abm and their take is kind of abm for everyone and we walk through some of their definitions of abm. I guess fundamentally people think of abm. And i know i do while. We've got these key accounts. They're the people that we think are going to have the most valuable relationships. We're going to create custom marketing materials for them instead of just creating a white paper for everyone. I'm creating one specific to nike or to amazon. Or whoever my being enterprise clients gonna be. Why did they get special treatment. Well hopefully if you're targeting right. They're much more likely to close. There are also going to be worth a lot more could be because they're just great logo to have on your site. But i mean in my mind. Abm really all does start with the targeting. A lot of times people think abm is like a wishlist. What are some cool accounts that we should close or just. Let's pick all of the fortune. One hundred companies. And that's completely wrong. You're telling me that every single fortune one hundred company is a good fit for you. You know many different types of companies. There are different categories and different go to market motions that they have. No targeting is all about who are the people who are most likely to do business with you

ABM Navy Nike Amazon
Salesforce Service Cloud CEO, Clara Shih on the Importance of Account Based Service

The Official SaaStr Podcast

02:39 min | Last month

Salesforce Service Cloud CEO, Clara Shih on the Importance of Account Based Service

"Wanted to share three things. I wish i'd known done five years ago. Which i'm now making sure that our team sales for spills into the product tell other company leaders in sas not make the mistake that i did. The first one is what. I call account based support. We've all heard of abm. We did that in hearsay. Abm didn't help us with bob. Abm actually made bob madder because every time we try to nurture him with thought leadership or up sell him on a new product. He was reminded that we were working on things other than the thing that he asked for three years ago. So if we take a step back right first let's talk about what kinds of support cases usually get resolved. I throw the quick and easy ones. The ones that you're tier one support agents can do first call resolution. Everyone's happy restart device reset your password. Reauthenticate burlington account then. There are the high severity cases. You're step one step two your psychos down. Everybody from engineering is no rushing into the proverbial office pulling all nighter to get the site backup asap l. Hands on deck. Third category are the issues that lots of customers are complaining about. Good pm's in pm one-to-one we're trained to focus their into the the rest. Lets you become accustomed development shop that leaves the risk zone. The ever elusive important. But not urgent quadrant in this is where bots ticket was waiting for us. He really needed it for how they are enterprise. It environment was set. Up wasn't a quick fix. Didn't qualify as one by any means it would have benefited other customers to but to him. It was an enormous pain not to have it but it got lost in the mix. So i've been thinking about this pretty much nonstop for the last five years and this notion of account based support it's meant to solve issues like box and if you think about all of the different customer facing functions be have enterprise sales it's inherently account based marketing has gone based in the last few years. Now it's supports ternan services. Turn so that we can factor in whether someone is a strategic customer which is whether there's an open opportunity which his company did have whether they issued in rfp which they had this data we know exists in our companies that existed at hearsay. But it was all over the place siloed

Bob Madder BOB Burlington
"abm " Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

01:50 min | Last month

"abm " Discussed on Digital Conversations with Billy Bateman

"Christina. Thanks for joining me. Thanks for having me billy. I'm looking forward is conversation. It's my favorite topics. That will have fun with. It will be fun. We'll be fun so for those that don't know you or much about personally b. m. tell us a little bit about yourself and personally b. m. short sure personally. The end has been around for over ten years. And we've kind of evolved with account based marketing. We've taken we take very niche approach. Hence the personal bart's typically people will say we're running an abm account based program. Were running with like maybe three hundred five hundred accounts. We usually only have about two to three dozen accounts and we're focused on accounts that are fitting the ict to a t. And have the greatest revenue growth opportunity and we work with tech Sas firms people with complex sales longer sales cycles six and seven figure deals and even companies in the logistics three pl space to either we focus on a couple of things win protect or expand key accounts and again. They're going to be the ones that have. The graven is greatest revenue growth potential and greatest expansion opportunities while awesome awesome. So how'd you get into you. Know how did you guys get into to doing this with personal. Abm yeah well. We started just Lincoln marketing originally with small businesses and consultants and we. We saw that account based marketing was coming about it. Hadn't really been given that buzzword that official title And we noticed that it was working on lincoln but it needed a spur. Special tweak to it needed an extra layer of relevance that personal layer not just relevant to the rank individual but to the actual person. So what matters most to them as a person as opposed to a buying committee organization or even their department

christina cristina jaramillo Today Cmo lincoln three hundred five hundred acc over ten years three dozen accounts six seven figure sales marketing management two Lincoln president billy bateman abm
Why Your ABM Strategy Isn't Working With Kristina Jaramillo

Digital Conversations with Billy Bateman

01:50 min | Last month

Why Your ABM Strategy Isn't Working With Kristina Jaramillo

"Christina. Thanks for joining me. Thanks for having me billy. I'm looking forward is conversation. It's my favorite topics. That will have fun with. It will be fun. We'll be fun so for those that don't know you or much about personally b. m. tell us a little bit about yourself and personally b. m. short sure personally. The end has been around for over ten years. And we've kind of evolved with account based marketing. We've taken we take very niche approach. Hence the personal bart's typically people will say we're running an abm account based program. Were running with like maybe three hundred five hundred accounts. We usually only have about two to three dozen accounts and we're focused on accounts that are fitting the ict to a t. And have the greatest revenue growth opportunity and we work with tech Sas firms people with complex sales longer sales cycles six and seven figure deals and even companies in the logistics three pl space to either we focus on a couple of things win protect or expand key accounts and again. They're going to be the ones that have. The graven is greatest revenue growth potential and greatest expansion opportunities while awesome awesome. So how'd you get into you. Know how did you guys get into to doing this with personal. Abm yeah well. We started just Lincoln marketing originally with small businesses and consultants and we. We saw that account based marketing was coming about it. Hadn't really been given that buzzword that official title And we noticed that it was working on lincoln but it needed a spur. Special tweak to it needed an extra layer of relevance that personal layer not just relevant to the rank individual but to the actual person. So what matters most to them as a person as opposed to a buying committee organization or even their department

Christina Billy Bart SAS Lincoln
"abm " Discussed on Accelerate!

Accelerate!

07:21 min | Last month

"abm " Discussed on Accelerate!

"And all that was christina. Mio she's the founder of personal. Abm and in today's conversation. We're gonna talk about how to win protect and expand accounts that you want. So dive into what christina has identified as really started the largest sales problem namely that sales is always trying to push their buyers through their process instead of sellers helping buyers create a buying vision that so strong that pulls buyers or the buyers pull sales marketing and account team through their buying process as christina shares short sales cycles high margins high client retention rates are the commoner awards for sales people will allow their prospects to pull them into the next steps. It's all very interesting and we're cover that and much much more. But before we get to christina. I want to remind you. Subscribe to this podcast wherever you listen to it and if you subscribe with certainly appreciate it if you could also give your feedback about how we're doing in the form of review so thank you all right let's jump into its pristine welcome to the show. Thank you for having me. Let's pleasure heavier. so you're joining us from north carolina. Yeah right outside. Rally o- pleasant. I was there two years ago. Keynoting out of conference and really enjoyed it. I miss this time of year. Springtime i think baseball season was just starting as one over to go. Look at the bulls the durham bulls gray. Stadium as a as a bull. Durham fan had changed quite a bit since. It's the movie a little bit. Yeah yeah actually. A great a great place to go see a ballgame. I mean it is. We've gone a couple of times. I can't wait to go back soon. Yeah yeah list that on the number of activities that we all wish we could go back to pretty soon seriously. Yeah we talking about airplane. Travel for instance. But don't little. But i feel more comfortable now that the another vaccinated so So yes so. I'm president of personal. Abm so personal account based marketing and we take a very a micro approach to account based marketing. Is you know some people will say that running an abm campaign and do target. Maybe two hundred three hundred plus accounts and we typically only target about a two to three dozen at a time and it's because they're tier one accounts they're the ones that are going to have the greatest revenue growth opportunity You know and the biggest deal sizes and we help you to be You know sas tech supply chain companies gain. Traction win protecting expand You know at risk accounts and we've been doing that for about ten years now and if you're just kind of honed our skills and you know what we noticed is that the added. Relevance is really. What's needed Personal abia so. What was the name of the company before abm it was actually linked abm and it got super confusing because everyone thought we were associated with lincoln and lincoln was just the platform that we used but we noticed in talking to our clients that because it was approach that they took in their likes conversations their email conversations content that it was more of a general strategy as opposed to approach just to use on one platform so it kind of digital And we just decided to evolve to that but you are using the the word. Abm ten years ago ten years ago we renamed ourselves five plus years ago. Okay yeah i was gonna say because a little more current usage. Absolutely while like what you're talking about is that in the certainly something i i believe. I don't think it's strong enough and you talk about this in your blog posts. Is that you say. In most chances. In most cases you have one chance to win. Protect and expand accounts one mistake or misfires recall And that could be it. And i believe that's the case and i. It starts with that first interaction that the company has with your sdr your bdr or whomever right. Why do most sellers just not seem to grass that idea that every single interaction you have is is decisive. Yeah you know. I'm kind of confused by that myself. I don't understand i. i like to think of it. That every touch point is like a little mini sales conversation whether you're sharing content whether you're providing say whether you're trying to teach someone a new way of approaching their business how they do business how they make more money how they increase efficiency. Whatever it is that you're trying to help them with But every time that you communicate someone with someone. It's really important that you're adding value along the way because if you're not then chances are that people are gonna fall out of the sale cycle or funnel. They're gonna stall they're just gonna go silent or they're not going to see that you are something somebody and someone who can help them achieve their goals. You're not worth their time per. Yeah i i think about in the sense that every time for every interaction you have with a buyer one level their mind. They're calculating a return on the time invested in you and if you string together too many our actions that there's no value for them there's no return for them. Know they gave you their time. What did you give them in exchange for that time. That's when they stopped returning your phone calls and it could be could be that first interaction with sdr. I mean it could be could be to our checking calls or make on somebody that just waste their time completely and they say look this is. This isn't value added for me is a function of how we train people is that we're just not wrestling the importance of. I think it could be. I think it's a top down thing. I think maybe too. Many organizations are saying you know after complete x. amount of call said x. Men emails book x amount of demos or appointments or whatever their metric is and. I think it's more of a volume game that fleet playing as opposed to a quality game. And because of that. You're gonna lose that value. Add like you were saying because if you are you know somebody's time is their most valuable asset at least that's what i consider so if you're wasting their time i might give you a chance once twice. If you're lucky third time probably not so you have to make sure that every time you were touching prospect whether that's calling them emailing them however you're interacting with them that you are adding some kind of value and that they see that it's worth a released. A relationship worth pursuing in worth maintaining. We've got this confusion going on sales because on one hand people wanna say yes. The decision is all about the buying experience and how he experienced individual seller. And to your point other hand that may be but we're going to carpet bomb you with with emails and phone calls and and sometimes.

two hundred north carolina ten years ago christina five plus years ago two years ago one chance third time first lincoln three dozen twice first interaction today three hundred plus accounts once one mistake two tier one one
A Guide to B2B Content Marketing With Manish Nepal

Digital Conversations with Billy Bateman

01:47 min | 2 months ago

A Guide to B2B Content Marketing With Manish Nepal

"Alright everyone welcome to digital conversations. I am your host billy bateman and today i am joined by munish nepal. Moosh how you doing man. I'm doing great bill. Thanks for having me excited to be talking to you. Yeah excited to have you. We're gonna we're gonna talk about a few different things But before before we hop into it. I wanna give you a chance to let everyone get to know you tell us a little bit about yourself then and what you work not char so My name is monica. And i'm a freelance to marketer with Lillo ten years of experience working with bands mostly b. two b. brands like fresh works. Ringcentral and seals hacker. I recently lost my own marketing agency in bang in the middle of the pandemic and it's called marketing impact and i started to scale my one person. Freelance a business. Because i think that the demand for marketing related services has gone up exponentially owing to the pandemic which i think has forced several people to start their businesses on their own and up until february this year. Two thousand twenty one. I was running. Ask all abm conversations podcast with michael host young. We covered a lot of topics in marketing. The same we are doing here with diesel citizens believed. I decided to move on from that. Podcast after doing it for a little over year year. Because i wanted to invest my time and energy on setting up online. Isn't that. I just mentioned so a from being a podcast host onto two months back. Huron today talking to you in your forecast. That's the story up my personal life in less than thirty seconds.

Billy Bateman Lillo Nepal Monica Michael Huron
"abm " Discussed on Digital Conversations with Billy Bateman

Digital Conversations with Billy Bateman

05:54 min | 8 months ago

"abm " Discussed on Digital Conversations with Billy Bateman

"You know kind of going back to the measurement. I think another problem that marketers have. Is you know we created this somehow. This nomenclature of account based marketing got spun up which which is a step in the right direction but sales is al- always account based so they're like what the hell's your problem marketing like. What are you talking about. Would even say account based marketing really is to be marketing. It's getting away from the spray and pray and think about who really my customers. Yeah yeah and but it's also who. I think that when people think about an abm campaign they think okay. I'm gonna get my list of fit ham. You do one wine or one to many. Or when i'm going to get i'm gonna proactively target these folks. That's not. i'm not saying that bad. But i think he. I think we're not giving equal way to who are actually not gonna sell to rate. Who are we not gonna spend time on. Because that's where more problems in wasted time and energy happened so it's just as much as like a not. Every account is created will understanding that icp then more importantly the i in market icy p. And being able to focus more energy on that and almost like disqualifying people that you don't don't fit is just as much of it agreed agreed so you talked about customer experiences marketers. You know. sometimes we neglect that experienced by throwing the forms getting the content. Saying no you know like you have to be our ideal customer. Give us all the info to talk to us. Why do you think we've neglected that experience. In what can we do better as marketers will the reality is. Technology is the catalyst for change. And if you have good data and good technology you you already see them coming. I don't have to warm up. Because i see you. I know you're my website. I know what you're doing. I know what i known that. You know you're you're in demand gen in the head of digital is also on on my website and i know that your top keyword is predictive analytics or cdp tower. Tam or whatever. And so. Why would i not use ask like why would i. You know if i can be a lot. More smarter and savvy about how i engage you. Actually don't you don't really need for grid agreed. So look and i think the big benefit of that.

cdp tower abm Tam
"abm " Discussed on B2B Marketers on a Mission

B2B Marketers on a Mission

05:40 min | 10 months ago

"abm " Discussed on B2B Marketers on a Mission

"So how do you think organizations should be planning holistically for from the start including such things as like third party technology recommendations. Yeah okay. So first of all, I wouldn't say don't go all am start. It should start small and I, because I believe in creating something that is scalable to sustainable over time you know. And the best way to implement that is by starting small. So specifically. Especially, if you your organization now. Doesn't have experience from working like this before. Because then it's also about you know changing behavior, right? So. Typically get one of your top sales people onboard. Start, by focusing on very few of his or hers counts. So if you have a lot of ABM experience. Or lots of, in house resources. There are many great tools out there. You know you have full stack ABM platforms you have in data providers like borough or salesforce for crm or inbound. Bite if you don't have a lot of experience or resources. You should find someone that can help you do it. Leased in the very beginning so that you can. Grow successively and have someone holding your hand while doing it because if you are going to. To do this in house, it will it will take resources. Any will take time. Indeed Indeed and. I mean, that's definitely great advice and you brought up a couple of great points. For for example, If I understood what you were saying correctly is that amount of technology or third party platform is GonNa make your ABM campaign successful. If you don't have the right approach in place and you don't have the right team in place on the understands You know how first of all, how this is implemented How this all works together because you basically ab ms an ecosystem right long enough to understand you have to understand how the system works for. Eight. And I think the the other piece of advice which you brought up a couple of times which I think is really gold is start start small. Start Small Test. It's rate and then add on progressively as as as opposed to just going all the way. Yeah. Starting big and then he'll you're not gonNA you're not sure what the outcome is going to. Now exactly and and many times if you're just going all in..

ABM
"abm " Discussed on B2B Marketers on a Mission

B2B Marketers on a Mission

05:35 min | 10 months ago

"abm " Discussed on B2B Marketers on a Mission

"What kind of returns are we going to get or results will this generate in terms of sales conversion? So how do you? How do you address questions like? Yes so ABM is basically all the activities you're doing towards a specific account, right? It's touch and. And how you can. How you can measure it you, you cannot measure it. The same way as you meet a as we sharing leads conversion, for example. You, need to see it. From a different angle so One good way to measure it is like with AB testing. So, if you if you chose. If you choose ten accounts that sales act on, and then another ten that they're also acting on. But towards the first ten, we're also doing ABM and the other ones where an aunt and from that perspective you can you can see. The difference right. So, that's great and I think if I understood you correctly and this is clearly I I suppose one of the obvious benefits of ABM is that you can measure the results right or or or like that book says it you know you can measure matters. In this one I one important aspect of like you know why companies should be using ABM. I would say that. It is in one way. You need to you need to make it measurable. You need to. To set KP is that you can measure. So yes and no I would say. Yes you can measure it because you can you can compare. When we do ABM this happens and when we are not doing it, it doesn't happen. So you can put that those things towards each other and when you do that. It becomes measurable. So you can measure it like that. You Know Sarah I think you know the the next question is. Probably a massive understatement. If you know the past couple of months obviously. have been like nothing we've ever experienced before. We're through we're going through a pandemic, an economic crisis and You know it's it's this crisis completely disrupted. Several industries across the globe right? Know clearly. Clearly, the world of ABM has been affected by that as well. So. You know with regards to that what kind of changes have you observed or seen? You know in ABM since the start of the pandemic and the talk to us about this and tell us also what you believe the future. The future trends are for ABM as a result of what's going on right now..

ABM KP
Maybe You Should Be Focussed On The Picks & Shovels

Trent365

01:59 min | 1 year ago

Maybe You Should Be Focussed On The Picks & Shovels

"Great Gold Rushes. Of course. There were many lucky people who made a lot of money discovering gold, but they're also lots of smart people who made a lot of money by selling the picks and shovels to the guys to go out to find the gold and I think that's worth remembering at a time like this because. Naturally, we celebrate the big wins. If you can create the next I find the next airbnb or the next Bouba then you're gonNa make a Lotta money, but there's a reason we celebrate those kinds of successes because they are exemplary standouts, they're not the norm takes a perfect storm move factors for those sort of things to be created, but there's also a lot of people making money on selling cleaning services to people who run ABM bays or property management services to people who run in base. Pardon me. right now. We've got save the food delivery. Things become a really big thing during the lockdown and companies like ubereats or grabbing this part of the world. Food pattern is part of the world. The the little motorbikes everywhere delivering. Now, you could create that platform and be a massive success, or you could be the guy that just makes the bags. You'd be the guy that makes those little food bags and boxes that sit on the back of the motorbike. And that could be a great success so darn always worry about swing for the fences are at the point now where you're looking to try and rediscover something we'll try and find a new way. Forty lost job or your industries is suffering in crisis. Think about the picks and shovels rather than the actual gold and I think about what you could do to help. Support those industries that already successful, because they've already proven it to go and create the next platform, the next I find the next big thing. There's a massive amount of risk involved in that. There's a lot less risk involved in selling products and services and tools and picks and shovels to the company's already successful. Already. That is for today I do. Thank you for your time and I will be back again tomorrow.

Airbnb
"abm " Discussed on Marketing Trends

Marketing Trends

03:48 min | 1 year ago

"abm " Discussed on Marketing Trends

"In many ways where you should start. If you're a small team why are you? Why are you spraying and praying across the whole universe when you can be targeting very very small subset of people you should be going after? And it's really an economical way to go after things and I don't think ABM had because it's so powerful. I think we ought. I think the the industry actually got really exuberant about what it could do. And and everyone was sort of in the scramble to be the thought leader so we put all these big ideas out there rather than And maybe in some ways did a disservice to our own audience. We didn't position. Abm is like hey this station piece step one got not step eleven so I don't just pissing people off with that but but I know this. This is great. I mean this is. I think you're I think I mean again. Maybe maybe this is my by showing but I. I think you're totally right. I mean when you I remember you know back when I read predictable revenue and I was like wait a second. You'RE GONNA put your you know your prospects into four quadrants and like at the top rate. Quadrant is most likely to buy and You know essentially the most qualified ones and you're going to spend whatever eighty percent of your time just focusing on that quadrant like that just made sense to me right now. I kind of feel like ABM came around and said Was the extension of that. Which is like focused on your target accounts Figure out creative ways to engage those folks and you know obviously go. It goes much deeper than that. But like of course that that is what marketers should be doing anyways right. Like if you're talking to everyone you're probably talking to no one. Yeah Yeah you are or you're you might be saying the right thing to a lot a lot of people that you're just paying money to you know fall on deaf ears so yet it's I had a boss a long time ago. Who was you know? A kind of a mental he was he was a mentor to me. and he had He had worked for GE and IBM for decades and decades. Who's really really experienced in? One of the stories he told me was Was He account? He was trying to land and he couldn't get them to pick up the phone for the life of him so he finally flew to I. I don't remember whichever city. They were in any way to the headquarters and there was a billboard across the street from the headquarters so he bought the billboard and he put up an ad and sure enough however you know month later so he finally got them to pick up the phone and and he had you know and and he closed a multimillion dollar deal as a result of so that was probably in the seventies when he did bad but that was a abm right. And so I do think also abm because we were so quick to get it out there so many definitions of what it what it is there still are by the way I mean. There's definitely not a single definition that people assumed like Oh. Abm is about like I picked. I went to the sales team. I asked the sales team who their target accounts are. They gave me a list. We invited them to a box that we bought it baseball game. Not Saddam right And again what? I what I think with that narrative getting you know pushed out there so deeply. What people would which really misunderstood is that now with digital technologies and with Data Science? You can do that. Level of personalization at scale and kind of. It's it's again going to sound cliche. It's almost as easy.

ABM baseball Saddam GE IBM
"abm " Discussed on Marketing Trends

Marketing Trends

07:20 min | 1 year ago

"abm " Discussed on Marketing Trends

"And today we are joined by special guest randy was GonNa lots going on in the world these days I am you know sitting at home like many other people watching The world go by but also you know my new Home Office are busy marketing. Like I always am me as well with with my neighbor hidden. A few a few jumpers the background. So it's a it's a great day to talk about marketing and It's you know there's going to be a ton of changes in the world and And we can learn a lot from the past so to get into your job at row works and a bunch of your background. So I how did you get into Technology and marketing. So actually my background is in bill at film and video production. I started life as a producer and In the early nineties fell in love with multimedia because that was where the future was going at the time Ed so I ended up moving into multimedia production and by first marketing job was actually marketing technology to multimedia producer. Said I was. When I made the slight jump still working a company that produced multimedia and also marketed and sold the technologies that they had developed and then finally kind of all solidified. When I went back the got my masters in business and moved to Silicon Valley in the late nineties was fortunate enough to team up with a group of brilliant engineers and spin a company out of sap that I joined as a CO founder in the late ninety s and from then it's been B. Two B. Marketing and never looked back so. Tell me a little bit about why you were so excited to join row works you know it's funny. I've never a you know even though I've been a marketer for quite a many many moons says we would say I haven't ever worked in the TECH SPACE. And so it's you know living that. Meta world of sort of marketing to people very much like yourself is something that I had I had actually found quite a daunting and a little bit intimidating back marketed to developers to data scientists that too deep stack. It professionals on and so quite quite honestly CEOS little hesitant When I first heard about the opportunity at works an and kept coming in for meetings so there were few things I fell in love with one was the company just The next role Family of companies in general and not just the products that technology and products are phenomenal. But also just the approach Lot of people talk the talk when they talk about diversity and inclusion But I really felt like next. Role head nailed it in terms of for company their size. That doesn't have the resources of tens of thousands of people to be so mindful was was extremely attractive to me as candidate. That was part of it. I just felt really at home. Every time I went into met people The second reason was as a marketer the more and more I learned about the technology even though I you know I view marketing technology with a little bit of skepticism. I just became more. And more Aberdeen with what you could do with the type of technology and an account based approach driven by digital underpinnings and machine learning. I know that sounds like a lot of buzzwords but when I actually got my hands on the product realized the power of what you could do now at scale in terms of in a very focused way reaching your target audiences. I realized weather I joined the company or not super thirty ask about using the product and and as a marketer when you believe that deeply in what you're actually marketing your job becomes pretty easy or relatively And so that that was that was the clincher for me realizing how much I had fallen in love with the product through my journey of getting to know the company we head on toby number of weeks ago onto marketing trends and a for listeners. Haven't checked it out. I highly recommend you do that. but yeah. I I kind of felt the same way. Just learning more about the company and the product suite and kind of the origins of the company which I think is You know. Admiral playing a huge part in kind of the continued evolution of of marketing on Internet. And I think it's cool to kind of come from a come from that background and kind of see. The obvious needs in the marketplace with specific regard to to abm and how data science going to play a role in that and everything. I tend to agree. Are You So what does what does your role look like. What are how's your team raid? What are you in charge of short so I work within the business unit? The Role Works Business Unit as we have three business units. We have add role next role platform services and bro Works. Which is the account base platform? We we focus on B. Two B. Marketers that are looking to take B to be start marketers and sales teams looking to take an account based approach in their go to market and as part of that I oversee Full scope of marketing. So that's product marketing demand Gen which It gets really fun. When we're the are the best users of our of our own offering and then corporate marketing so that's like the brand the brand and awareness as when men on top of that Partner Marketing we have some really strong partnerships that we have announced in. We'll be announcing almonds big part of our strategy so that those are the main areas that I oversee a within the roadworks business unit only go back to earlier in your career starting in video production That's so fascinating to me because you don't actually hear a lot of CMO's that had a background in that. I'm curious like how did that shape the rest of your marketing career so much money is spent and potentially wasted on things like that that having having an inside track I feel it could be super beneficial so I don't know that I would say well. I guess you're right so there is money that's wasted but when it spent when it's invested wisely it's not. It's not wasted. I think for me. It was working in TV film video. Even multimedia it it it just solidified my skill set and also just my absolute passion for storytelling. I first and foremost describe myself as a storyteller and moving into something You know as what something like enterprise software marketing which before I before I actually got to Silicon Valley and an had opened my eyes. I really thought this is something. That's boring and uninteresting because it's.

Silicon Valley Partner Marketing Role Works Business Unit producer Home Office randy Aberdeen toby CO founder Ed
"abm " Discussed on Marketing Trends

Marketing Trends

03:48 min | 1 year ago

"abm " Discussed on Marketing Trends

"In many ways where you should start. If you're a small team why are you? Why are you spraying and praying across the whole universe when you can be targeting very very small subset of people you should be going after? And it's really an economical way to go after things and I don't think ABM had because it's so powerful. I think we ought. I think the the industry actually got really exuberant about what it could do. And and everyone was sort of in the scramble to be the thought leader so we put all these big ideas out there rather than and maybe in some ways did a disservice to our own audience. We didn't position. Abm is like hey this station piece step one got not step eleven so I don't just pissing people off with that but but I know this. This is great. I mean this is. I think you're I think I mean again. Maybe maybe this is my by showing but I. I think you're totally right. I mean when you I remember you know back when I read predictable revenue and I was like wait a second. You'RE GONNA put your you know your prospects into four quadrants and like at the top right. Quadrant is most likely to buy and You know essentially the most qualified ones and you're going to spend whatever eighty percent of your time just focusing on that quadrant like that just made sense to me right now. I kind of feel like ABM came around and said Was the extension of that. Which is like focused on your target accounts Figure out creative ways to engage those folks and you know obviously go. It goes much deeper than that. But like of course that that is what marketers should be doing anyways right. Like if you're talking to everyone you're probably talking to no one. Yeah Yeah you are or you're you might be saying the right thing to a lot a lot of people that you're just paying money to you know fall on daffy years so yeah it's I had a boss a long time ago. Who was you know? A kind of a mental he was he was a mentor to me. and he had He had worked for. Ge an IBM for decades and decades. Who's really really experienced? One of the stories he told me was Was He account? He was trying to land and he couldn't get them to pick up the phone for the life of him so he finally flew to I. I don't remember whichever city. They were in any way to the headquarters and there was a billboard across the street from the headquarters so he bought the billboard and he put up an ad and sure enough however you know month later so he finally got them to pick up the phone and and he had you know and and he closed multimillion dollar deal as a result of so that was probably in the seventies when he did bad but that was a ABM right. And so I do think also. Abm because We were so quick to get it out there so many definitions of what it. What it is there still are by the way I mean there's definitely not a single definition that people assumed like Oh. Abm is about. Like I picked. I went to the sales team. I asked the sales team grew their target accounts are they gave me a list. We invited them to a box that we bought it the baseball game that's ABM right And again what? I what I think with that narrative getting you know pushed out there so deeply. What people would really misunderstood is that now with digital technologies and with Data Science? You can do that. Level of personalization at scale and kind of. It's it's again going to sound cliche. It's almost as easy.

ABM Ge IBM
"abm " Discussed on A Beautiful Mess Podcast

A Beautiful Mess Podcast

01:45 min | 1 year ago

"abm " Discussed on A Beautiful Mess Podcast

"A bullying has ever said just to be mean? I definitely know what mine is. And it's it's so dumb It's from our fashion blogging days. And I still don't understand what it means. Or why? But the comment said. Why did you Photoshop Your Crotch? Oh Yeah I don't know how let's like Photoshop to my crotch. But I think it's so funny that they left on it. I just love anytime. Someone uses the word Crock on. Does that and yeah. That's funny. It's funny to be accused of things so random like that actually like what? I don't even should I- photoshop my crotch. I guess it's weird. I honestly don't even know. Please send us an email. If there's anything from this episode that you want to hear more about in the future I think we probably will make this into sort of a series of eventually where we do more episodes on either the subject or subjects about business related things that we can all relate on. We're really appreciating your podcast reviews. I just went through and read them and it was delightful I was. I've never enjoyed reading reviews so much before I mean about my own thing like sometimes it's horrifying right but these ones are really really sweet and thank you for leaving them so this review is from bree it says. I've been a longtime abm reader and the podcast was the icing on the cake. Listening to it is like having a chat with old friends so that really made our week. Thank you breathe for listening and we will be back next week bye..

abm
Dragon Lady Heading Into the Future After Six Decades

Aviation Week's Check 6 Podcast

07:41 min | 1 year ago

Dragon Lady Heading Into the Future After Six Decades

"You give us a quick run through the the story about the upgrade yes Yeah Hi basically Lockheed Martin skunkworks as begun work on this Avionics Tech Refresh Program. They call it. It's a fifty million dollar. Usa Force investment in the Dragon Lady and as you mentioned sort of kind of almost hasn't really come out of nowhere but it ever see is part of an ongoing Refresh of the aircraft but mocks very dramatic new stage in that process and fundamentally. It's it's focused on improvements to the cockpit itself the avionics upfront the some Enhanced on board mission processing as well Emission computer and basically sort of getting to the guts of the aircraft both from systems and cockpit display. Perspective hasn't been touched in a long time. So it's quite intriguing because it's it kind of opens a new chapter for the airplane at a time when you know. It's obviously an old airplane but now there's a new breadth of life been breathed into it so stay. It's really only been a couple of years. Maybe only a few months since the air force was talking about getting rid of the U. Two. I mean I'm a bit confused what's happened here. Well as probably some of the people listening to this podcast with you to The longevity of the Youtube has been questioned for for years and years air force. I think going back to two thousand eight or two thousand nine Basically started a you know a campaign Internally to retire the U2 and shift You know high altitude. Isr Intelligence Surveillance and reconnaissance mission to the argue for the unmanned argue for which is another high altitude aircraft. Not Quite as big or as High altitude is you to but does the same mission Congress push back on the Air Force for several years And prevented the air force from from retiring the U2 and carrying out that plan and then In two thousand seventeen the air force finally came out and said okay. We're going to keep the U2 and we're going to keep the argue for we're GONNA fly both of them for the foreseeable future. There was no Inundate put on either of those fleets for the first time in a couple in several years at that point and and then things got a little murky in the in the most recent budget cycle. You know we started hearing over in the fall that the air force was looking at really deep cuts. Because at at you know. They're in this process where they're trying to generate savings out of what they've got right now and take that money by retiring aircraft and take that money and paying for next generation capabilities that they want to have in the force and in twenty thirty Am What we heard. Was that meant. They were going to retire the force and they were going to retire at least some of the youtube views within this five year planning cycle Strangely when the when the budget came out. That's actually what it said. That the Arche four-block Thirties Would be retired or the the block. Forty which is slightly different mission Would the Arche four block forty would would still continue to operate than it also said that I quote currently the Air Force plans to divest the Youtube in fiscal year. Two Thousand Twenty five that appeared in budget documents twice In the budget documents that came out back in February and it turned out When when presented with this information the Air Force said oops we goofed mistake. That's a Typo some of those type of appeared twice but They said in fact. The Youtube is still in the budget and fully funded through fiscal year. Two thousand five Now they didn't say anything about fiscal year. Twenty six So we don't know what happens after that But we do know that When the Air Force presented its fleets retirement. Plan to the combatant commanders. That they got a big pushback. We reported that back in January. That the combatant commanders said. That's way too much. We still need some of these aircraft. It wasn't just a youtube or argue for his other Platforms that were in the mix and they. They successfully lobbied. The Secretary of Defense is office to force the Air Force to put those aircraft back into the budget and it. It's possible. The Youtube was part of that. Based on what we saw in Texas documents themselves so guy so this upgrade I mean. It's it's fifty million to a lot of money but this is really the backbone of the airplane. They're refreshing isn't it? I mean this is the the whole. It's not just the company it's the whole data management data handling putting this open mission system wrapper around everything. So they can plug lots of things in with make it much easier to plug thing and they've already demonstrate some of that capability and exercises things. So what what's going on here? I mean are we seeing a shift in the role of the airplane away from its traditional sort of peering over borders to doing something a bit more. Ya think exactly the point. The point about the this is really like you laying the track really for the other foundations for a new capability which is obviously tied in with the fundamental. Sr Role of the Youtube to start with but takes advantage of the fact that it's a high flying aerial platform with With persistence and not ability to be high in the Sky Upright like a a node in in the in the battlespace management of the future in the the advanced battle management system that the force. This idea it's really playing to that so it's important to remember also that this Tech refresh is part of a bigger skunkworks program for the Youtube which we've found out about which Lockheed described It's cold the dragon star at stars. Akron an acronym for Senses Technology and Avionics fresh. But it's part of this. Pathway and the key elements is this new open mission systems standard which the new processor At least part of which is Lockheed's Einstein box this enterprise mission computer to the second standard That's going to be an open missions. open mission system stunted Processor from the start and in fact The U to upgrade the initial one. It's going to be flight tested next year. And by the end of next year the basically Lockheed saying it will be the first The first of a compliant fleets of OMS aircraft in the air force inventory. It'll be the first of the open mission systems complying aircraft in the Thai fleet. So they kind of like saying. This is not only a pathway gateway really to a new future but obviously also a a testbed. You know this. The Youtube with this open mission system will be able to explore all of the kind of new processes and systems and intelligence assets. The which will Abm Ashville requires part of this open systems. Ox Agent

Air Force Youtube Usa Force Lockheed Martin Skunkworks Lockheed Isr Intelligence Surveillance Abm Ashville Texas Senses Technology And Avionics Secretary Congress OMS Akron
The Skinny on Brown Fat

20 Minute Fitness

04:31 min | 1 year ago

The Skinny on Brown Fat

"Be surprised to know from a brief introduction that we have different facts in our bodies white take brown fat and the Brown is sometimes referred to as Beige or Brown adipose tissue but white fat is probably the factory to be familiar with white fat cells. Have have a single lipid droplet and the lodge fat droplets stores your energy around the body and as we know too much. White fat isn't a good thing. It forms from from taking an extra calories and it can lead to obesity. Higher Risk of heart disease and diabetes for example was Brown. Fat Differs to White Fast because his stores energy at a smaller space and the self contained many small lipid droplets. Not that of one large. It's also packed with Owen Rich. Might Conrad which it's how it gets. Its Brown color and Brown. adipose tissue can dissipate significant amount of chemical energy through uncoupled respiration and he he production and the heavens by a process called Thermo Genesis so Brown Fat Burns Energy and produces people predominantly have brown fat in areas including routing on neck's all codes kidneys and spinal cold and when activated by a cooler temperatures. Brown fat uses sugar and fat from the blood to generate heat in the body. So we know that one way to burn energy rather is free exercise obviously Brown adipose tissue also contributes to energy use. This why is quite fascinating. Because it's the type of fat that actually helps us burden more energy as it dispels energy as heat so it's able to potentially help us counterweight game. So how can we increase our levels of Brown fat. According to a twenty fourteen study conducted by the National Institutes of Health Research is which was then published in the journal Diabetes. I spending time in the cold may show Brown fat more active. And it can actually cause you to grow new brown fat cells. and this cold exposure activates the Brown adipose with host tissue Associated increased energy turnover and lower body. Fat Mass. There are also experiments conducted on mice. That showed that adding more brown factor to mice has been found to increase the rate. It was burnt energy reduced. The amounts of fats on their bodies and protect them from Diet induced. Obesity said it sounds pretty amazing. Leasing if you ask me. Further studies on mice and Brown adipose tissue also found that a protein called arison made help transform white fat to Brown and humans do producer sin and research uncovered the people who are sedentary produce. Follow letter this protein compared to those who exercise often so if people are doing intense aerobic interval training then they might have more chance to transforming their white fat to the more beneficial brown fat again. Another big arguments as to why are exercise. Size and health and fitness is so important further research obviously does need to be conducted into Brown. Fat and research is really still trying to understand it and understand the genes that control. How White Tim Brown fat develops in one study? Scientists engineered mice to be born with very little brown fat by limiting a protein called type one. ABM Receptor Sepah but when it comes to the cold the mice created brown fat from their white fat and this shows the power of recruitment office. That cold exposure can actually help us increase all brown fat fat levels but again this isn't as a house and start taking ice baths and turning down your thermostat. It needs a little more research to be done in Egypt. Consult your doctor as well. But but the core principles obviously we still are basic diet and exercise but also finally want to leave is on this note that there is a research going on into a fat grafting getting procedure to convert White Brown fat. So Columbia engineering team led by someone who is a professor biomedical engineering. They've developed a simple innovative method. That converts Brown outside the body. So this happens. Outside the body and they re-implant a hint to a patient and this fat grafting technique involves harvesting fats from under the skin. And then re transplanting it into the same patient wall reconstructive purposes and the report in which was published in scientific traffic reports said they successfully converted hot unharvested white fat to Brown fat in the lab which shows its potential use as therapy so be interesting to see the space I developed but again want done by balanced diet exercise adequate rest. We we've seen from this as well now. Exercise Not being trained allies can also help Lavar Brown fat level so again encourage you to get out and get your daily dose of exercise but

Lavar Brown Brown Obesity Diabetes National Institutes Of Health Conrad Owen Rich Egypt Professor Producer
"abm " Discussed on Marketing Trends

Marketing Trends

11:13 min | 1 year ago

"abm " Discussed on Marketing Trends

"ABM as this overarching philosophy. Words like those two things together fuels like so much opportunity for marketers To impact sales to drive sales How do you think those two things like play together? And what. What strategies are you seeing of how personalization impacts ABM? Yeah so I would break it into three areas. I think the data in science that marketing marketing has can be very much leveraged in sales as it relates to account selection. So when I think about ABM. I think about account selection and the data ah analytics. We have an expertise that we we have The second area is around understanding. WHO's in market around intent and then being being able to connect that to action in so when when we look at when I'm talking to customers or speaking at conferences thinking about the count selection in process? How do you how do you? How do you make sure that you're working with sales to use data to help inform what are the best customers to after you call it? ICP But there's now we have so much information not only on industry and target and company But but what technology they're using that can then informer they appropriate or not appropriate for your your customers to target as a customer overlay that with now intent data. So you're proactively going out into the market you're using your ABM platform to advertise to your target accounts. Whatever tier of that target? You're having but then you've also got the signal they're able to plug into if you're using one of the the ABM platforms. That has intent. I happen to have three of them so There's different types of intent but that we're able take action on that so if there's a signal in the market around an account that's a target. Then that tells me we need to go hard on outbound after that account and and that's all we've got that all automated now in terms of notifying when there's a hot account one add more contacts. You WanNA start practically out bounding to them I do believe that's the wave of the future. I don't think that everyone has kind of figured out exactly how to do that. Thankfully a lot of the ABM platform warm companies are our partners and our customers. So I get to work arm-in-arm with them and see how they're using their platform on our platform the best possible way and then bring that learning back for us but the third part on that personalization and I. I think I talked about a little bit already in terms of being able to to be to be personalized in in a meaningful way. Yeah I will say that There's less than here for marketers and that is We like long emails teasing big words and and and we do lots of pictures and catalysts high way. Now where we are. We are a writer on this. And that's not what people want We we study personalization are data. Scientists team studies the emails that are the most successful and the the the Also the phone calls 'cause we and we have a dialer and we can record and transcribe everything and what we found was that Short emails are the most effective. You you want personalized them up to twenty percent in the first five hundred characters. That's like the first two sentences you also WANNA use I think it's middle middle school level words so big long words. Big Fancy words doesn't resonate I actually saw and I'll send a link to this today. somebody got a handle on aws as newsletter and it was brilliant. It was like you know. Don't use more than five words in the sentence don't use. He's more than five words in the sentence. I should read it and and it was just like it was designed to be readable and simple and kind of fun and it. was you know it was still probably ah bit long but you had to. You can use for that stuff. Hemingway APP have your yes so basically if you put it into hemingway it takes out all that stuff. So it's like you're not gonna be like I have a tantalizing new Offer for you. That's going to help your fiduciary responsibilities or whatever it is it will just be like this is too big too big whatever. Okay Yeah I I think in predictable revenue you know like oh five Ross. Wrote about like the twenty twenty sixty twenty of personalized main main message. That was fifteen years ago or whatever it was yeah. That's still too much no exactly right. We all have short attention spans in no time so now make a quick. Make it to the point. Speaking of that I do WANNA touch on. You spent some time. Adobe it's Obviously one one of the great product companies What was what was marketing? Like inside Adobe I spent some time indeed So my our company was acquired into W in two thousand and one and I was there for ten years And that was when when I when I started it was really still kind of the early days of adobe where was about Acrobat and creative suite and so I lived through a lot of the big acquisitions So when when they acquired macro media and consolidated the creative industry I mean they built their number one competitor and there was no more competitors and so really watching us as a company company I think the best consolidate the industry. I think the best move that shot new made was a very tough one as a leader. We had five business units We were going after kind of knowledge workers. And we're going after enterprise in different verticals Kohl's and we had our creative Swedes and we had a developer initiative and he made the decision in Twenty twelve to go to to talk about power focus and so that's when digital marketing and digital media became the two powerhouses And I think you know. I commend him. They offer you can see the results now and I was in Product Marketing Ben so I sat in the business unit and was responsible for go to market and enablement And then there was corporate marketing and feel marketing. So it's very large global distributed young. And it was you know big my personal philosophy. I know that some people disagreed with me but I invested. I was on the enterprise side for most of it and invested a lot with the field marketing team. Because that's where we could see where the rubber hit the road and and resonate in regions versus kind of large scale global campaigns. The brand was well enough known that we get in the door and it was joke. And we're like in. Here's your copy of Photoshop now. I'm here to talk to you about our enterprise but as we you did last on the corporate side and more on the field side. We favorite campaigns. I would say the my favorite campaign was a program That we worked on on so I. I had the pleasure of joining the macro media team. So after we acquired macro media I was only adobe person on what was then called Flex Flex So it was a developer tool and We created a global network of of user a user groups and adobe had never done that before they'd never sold a developers they. They hadn't run global initiatives before and so our team won that year the Marketing Award for best launch and for flex to and We just we'd seventy people on the launch team Global Launch Team and then we were able to activate in region a developer movement and I learned a lot of hard lessons on that developers. I don't like to be marketed to. Oh Yeah and so there you know there was some. There was some tough lessons there but we figured it out and then we ended up being extremely namely successful and it was a lot of the evangelists that have to give credit to that That helped out on that. It wasn't just marketing as evangelism but I took a lot of lessons away from that particular program. I remember right for a free When this was but Jas Lumpkin always talks about how when co-signed got acquired that he was like even he didn't realize the scope in which adobe was in like I forget the number of businesses it's like marketers ridiculous and and Just like how much scale the company had in terms of like product. You know debt so and like you said it's such an interesting place. Three of like everybody knows the name with that. There are so many corn initiatives like I think isn't CMO DOT com. Yeah is is it. Oh be like things like that Mesnier like some some really really. Cool Marketing Initiatives That when you have a company like that you can do. Is that something that if you worked on specific things like that but it seems like it's such the advantages place to be as a marketer when you are using I mean everybody uses the CMO DOT com. I believe came from nature team And it was a two people. I believe that And they're just really good at syndicating content and then having enough of their own curated Is a little bit of a coup. They actually once I became a CMO. Interviewed UNSEE MA DOT COM. That's COOL I. It's pretty hot about that. That was a very early day. Because that would have been like two thousand and five or six when Encima dot com started and just understanding that owning another I mean it was on insurers test and target like these guys understood digital so well and this was the early days of Seo and really understanding and so creating a whole content platform that was serving The the Google interest right and and being able to to index on that I think that the many of the folks that have come out of hub spot also figure that out very mansions actions. I've been able to see that replicated with what Ryan Chinese done. It away didn't butchers last name. What Ryan's done at G. to David? Show Oh yeah. So what Ryan's done g two and what Dave hit has done or did now. He's left on at Drift I was shocked though. Like the amount of time and investment. 'cause Astra and like how long it took to create that time and investment was huge to be able to drive that level of performance of their website website. And I won't share his total secrets because the go back. And listen to your your podcast but New Orleans. Yeah for for the listeners. Who Haven't Kevin Kevin Check it out? The absolute with Ryan was great because he he didn't really cool stuff and then G crowds just like on fire right and there's so much cool. Oh stuff there Yeah turns out the comment section Valuable all right. Let's get an lighting around. These questions are fast and easy just just like marketing with salesforce marketing trends. PODCAST is brought to you by salesforce.

Adobe ABM Ryan Chinese developer ICP Encima dot com middle middle school Kohl Hemingway Kevin Kevin New Orleans aws writer fiduciary DOT Astra Ross Jas Lumpkin
"abm " Discussed on OC Talk Radio

OC Talk Radio

09:22 min | 1 year ago

"abm " Discussed on OC Talk Radio

"Okay we're back with Matt and his guests and I'm amazed she didn't come right out and say that the San Francisco Forty niners are GonNa win. I don't know if his confidence in the in the the city up there will not at not everyone in San Francisco is from San Francisco on ways. You another way. I grew up down here and my dad even so I grew up in the era of Montana and rice and Roger Craig and Ronnie Lott and the amazing like you know late. Eighties nineties teams. My Dad raised me. A bears fan is a bit west guy so like I didn't have a lot of choice in that matter when I was eight year old. Are you from here and or do you have a horse in this race of Super Bowl Sunday. I am from here. I am a huge forty niners fan. Now I I only got onto that bandwagon. I I came into football in the NFL as a true fan really in the Harbach tapper daycare so not that storied in my NFL Sandham undone but yes it's been a very. I have to say this is one of the most interesting things about being. A fan is tough. I can't decide whether it's better or worse to be rooting for a good team. And in a lot of ways I think it might be worse to be rooting for a really good team. Where every weekend get so anxious all the time whereas they last year to go it would be adorable if they got like I down right and now expecting them to win? It's hard so same warriors to but we're spoiled here where it's like every time they don't make Mak- Three until this year it was like a complete disaster and yellow. TV and it's like no people miss shots every once in a while. So as you formerly long-suffering cubs fan. Yeah I can certainly attest to that. I mean there were years where you wanted to wimpy knew that they weren't and then they win a world series and now everyone's really upset set that they're you know they're potentially not competitive. It is a lot harder. I think that yeah. Yeah sitting back and enjoying a good game football without Albania huge expectations but they've been amazing this year so onto watch it watch it takes your mind off the warriors which I wasn't gonNA bring up. It's not as awesome. Yeah yeah well anyway. I I know he's got a few more minutes with our guest today. Ninety Shave for she is the senior director of marketing operations and demand generation demand basin. So you've got a little metal thing going on here we are. We're about account based marketing here. Too Company that sells and account based marketing at work. We don't have to make the sales you but it's interesting you seal out of company doing. ABM then you're also doing account based marketing yourself. And I'm just curious. What are some key lessons you learned about what it takes to take this this great idea right and actually land actually sort of figure out how it is work on Tuesday? How do you make like this not just a campaign but a culture change? What are some things you learned? That are key to making that were not. I think that's actually a great point that you bring up is that this isn't a campaign as a culture change and and one of the things that I've been vaguely surprised by a lot of ways and I've been at the mandate out for just about six years so been through been through kind of a lot in our own internal. ABM Journey Ernie and and one of the things that we do as well as we we track all of these things right. We have mandates on demand base and that does get mad but it's helpful to kind of think through. How is it that we're you're not only leveraging just our technology but our we practicing what we preach when it comes to developing and executing a world class stadium strategy and frankly that can put a lot of pressure on us right because if we screw it up like that's not a great look if we're not doing ABM and so one of the things that I would say getting back to that kind of culture shift which is that the thing that can be easy to forget as you grow as an organization is that this isn't something that you can ever really take for granted and win you're initially setting out and shifting to ABM strategy? There's a lot of it can be a heavy lift ray and getting buying and making sure you've got support and that that you've got the right data and that you've got the right tools and you've got the right people and you've got all of this stuff that up to shift to an ABM strategy is one thing but it can actually be easy to forget how quickly that Bion that mindset that mind frame can begin to erode and so we constantly do have to be forcing ourself else to be deliberate about how market to these target accounts to not got sort of wrapped up into the temptation of marketing. More broadly or falling back on those service level metrics. Patrick Stop really aren't moving the needle and one of the sort of very basic examples of this just in the maintenance of the target countless itself right and so we've actually had a really big shift as we've grown we've evolved the definition and the meaning of the the thought process behind that how that list is developed and maintained over over the past six years. And that's been one of the most interesting things to me is just to see how how we've gotten more sophisticated about taking it right. We started with kind of a frankly gut feel feel about who our best customers were and and how we might find other companies or opportunities like that to now really leveraging not only Much more sophisticated data about how we can find the right accounts but then also figuring out how we prioritize them and how we make clear. How do we how do we leverage? Intended right how do we segment in these audiences into smaller segments that really matter that we can measure differently that that warrant a different two different message and so. That's sort of one of those things. It's just easy easy to forget that you do need to keep that sort of mantra alive and lasting also on that too that's probably more relevant for this particular session to who is keeping sales excited about this is now particularly at a company that selling ABM but making sure that they're seeing being reminded reminded of the need to be careful about who it is that were investing their time and time is their most precious resource and we want to make sure that we're not gonNA regarding anything shoot them that they shouldn't be selling into that. No doubt well we just got a couple more minutes guest here and I think I wanNA make sure give you guys credit for you know for not it just creating an eighth degree deemed product but also really investing in the community. I think you guys have done a great job around building the ATM Certification Helping Helping People Build some of the initial skill sets. It's just the way they're thinking about marketing and I think you guys run one of the better. IBM conferences in communities. That I see in the market today I want to give it a chance to talk about the upcoming. ABM Innovation Summit and what for people that are heavily invested. Man People Thinking about talk about the community benefit of being there. And maybe give some teasers on some speakers you're going to have their this year. Yeah Yeah really excited for and thank you for the plug. That was very exciting Yeah so we've got our ADM innovation summit coming up in San Francisco pure twenty many southern March seventeenth and eighteenth and really. I think what's great about this conference in general I thought there truly is something for everyone. It's not it's certainly not a you know user conference there's no need to be a demand based customer but it's about bringing together thought leaders who can help to teach each other about really how to take it to the next level with account based marketing and having sort of real life practitioners in and speaking talking about what they're doing in their sort of every day. ABM Strategies I think is one of the central elements of the the conference. That's most important is that we do try and stay away from the sort of fluffier the high level content. Get until show us what your dashboard looks like. Tell us what step one is. How am I going to take this on and apply this to my job tomorrow? So that's a really big focus for us and then and of course having sort of inspirational content as well where we can get excited about things even be can you imagine even beyond abm ray but not our lines. I I think about nothing else but for others that want to want to be inspired. I think You know having. We're having a keynote from the challenged Athletes Foundation. Come in and we're having Meghan Rickey. No come in and really really talk about how we think about ourselves in the broader context of the world and then. I also be remiss if I didn't mention that the conference offers a great opportunity to as you mentioned got certified in Account Based Marketing and we've got two levels certification this year and it's an excellent way for anyone. Frankly whether you're just starting or your at the most advanced levels of ABM too common and and learn what it takes to kind of take that to the next level. There's a a lot of user conferences out there. A lot of companies do conferences for themselves and there is a lot of very self serving content. I've been to your conference the number years in a row now and just always been impressed with just just how well you guys curate content and your furnace for people attending you're looking for like actual tactical best practices but also some great community great inspiration inspirational national speakers. You guys do a great job and I go to demand DOT com. Check that out coming up here this ring in San Francisco we are unfortunately out of time. Getting big I'm getting the big way for Paul over here so we're GONNA have have to wrap it up. Thank you so much to our guest safer from demand base for sharing some new best practices and trends around account based marketing in two thousand twenty. We got some great guest coming up up here in the next few weeks as we head into wearing than you make our way into one and two thousand twenty but for today we have with my great producer. Paul this is Matt Heinz. Thanks for joining us on another episode. Tails pipeline radio. You've been listening to another episodes of soap pipeline right here in the funnel radio network at work listeners.

ABM San Francisco ABM Innovation Summit Matt Heinz NFL Montana senior director of marketing Roger Craig niners cubs Ronnie Lott Paul Albania Harbach Mak football ray producer
"abm " Discussed on OC Talk Radio

OC Talk Radio

13:35 min | 1 year ago

"abm " Discussed on OC Talk Radio

"A welcome aboard time to grab you board right out into the sea and seeking catch that at sales pipeline. That's just starting to curl up over the horizon there With the one man who can predict everything including the super bowl winner. Matt Heinz Sir. You're not read an article this morning said that the San Francisco Forty niners. We may have to bring this up because I know our guest is just go that they are one of the most unexpected super super bowl teams in super bowl. History me well I mean they. They were terrible. As part of the reason they're good this year they've got an incredible Rookie Pass rusher that. They got because they had the second pick in the draft because they were terrible at during the superbowl got marshawn Lynch Punch got a great starting group that they weren't really talked about bad that's true. They came from nowhere to the dominant. Well I know that everybody has their own way to predict who's going to win my five year. Old Grandson has what I think. Think maybe the simplest method All throughout the playoffs. I'm trying to root for all my home. Teams the Vikings or even the packers. He says grandma. GRANDPA the red team always wins. I said why he said because that's my favorite color so in both leagues the Red Team won the guys with the Red Jerseys who who's GonNa pick in the super bowl but but It works so far. Well it sounds like he's got a favorite going in honestly. I think it's I think either team has a legitimate case for win this game. It's going to be a lot of fun to watch But for today we're GONNA talk about once we get to the Super Bowl. We're going to be passed the end of January. We're all GONNA be already going to be one twelfth of the way through two thousand twenty which is nutty lead to think about the thank you everyone for joining us here. On sales pipeline radio joining us live on the funnel media radio network. Thank you for joining us in your midst of Your Work Day. Appreciate appreciate that and if you are joining us on the podcast thanks. So much for joining us aren't listenership continues to go up and very humbled to have so many of you on the podcast with us. We are recording this alive today day. All actually in San Francisco which now that I think about it is a little ridiculous because our guest may very well be sitting in an office. Three blocks from me. I'm here for a review with Oracle the the Park Hotel and very have today. Our guest is ninety Schaeffer. She is the senior director of demand generation marketing operations for demand base. noni thanks so much joining us very excited to be here. Thanks for having me now. Are you legitimately like are you in a demand as office which means legit like three blocks away from. Ram Right now. Oh well I am three blocks away. I was just checking to see whether I could see your the building that you're in and I think I see a corner of it. So hello over. He Asian Asian of this a little better. which is what's what's funny is like every once in a while we will do a show where we'll get to people in the same room and then we don't have the equipment? 'cause I'm literally just you know I- ipods. That's right now sitting in a conference room in the hotel but whatever works very high tech here. Yeah we keep it together and the show must go along. Well I appreciate you joining today. And we're looking forward to talking about a number of things I think you know when I think demand based on the demand as synonymous with the company's market and you guys have done a ton over the years years to really develop sort of definition of account based marketing to really sort of set some benchmarks in really sort of drive a lot of great thought leadership around it. I feel like the the continent. Avium has been around on now for at least three four plus years and you've been involved in this category now for a long time as well like. How have you seen Abyan Ball? What is ABM here at the beginning in two thousand twenty? Yeah I think that's a great question and frankly if I'm being honest with myself I think. ABM in some way shape or form has really been around for for decades and in a lot of ways I think it gets has a lot to do with how B. to B. Marketers figuring out how to capitalize and understand the types of lessons that we've all learned through the marketing and translate those into a BB world old and that's what's kind of driving the evolution of ABM into how we see it today and say what happened or what's changed over the last few years compared to say the last couple of decades is whereas and maybe I should back up a second and talk about what I think of a sort of what. ABM is in general but Account based marketing is really really all about being focused on a distinct set of accounts that you expect to perform better for your business than another group of accounts right so being really focused on account the can and should putting buying signals that they're ready to buy from you and so I think whereas in decades prior that sort of came to life through much much more manual hands on that one to one marketing in today's world we've got the advantage of being able to scale that same type of personalized personalized attention and focus to a much broader set of accounts so whereas before ABM would have been limited to tens or thousands of accounts in today's world you can escalate that scale that out to hundreds if not thousands of accounts to be doing that same type of specialized marketing to so for me. What's changed changed in the last year is the arrival of technology and the arrival of this bringing in ai and machine learning into that process so that we can personalize it scales that we can understand better precisely who it is we should be targeting when and helping us accounts kind of threw their buying cycle's so the way you just described that I liked everything you just said what about abm and the one thing? I didn't hear anywhere was taking into consideration the size of the organization because I think a lot of people think of ABM as this enterprise marketing mm strategy but what you just described being personal about customizing the approach the message to the company and to the Individual Member of the committee. That doesn't necessarily imply a minimum sized company so can ABM Company's marketing be applied to any target. Yeah Yeah and it's actually question that we get all the time right because I think the initial instinct. I think this is to your point. Oh we're doing. ABM Dot means my marketing team that are executing things for super super high paying customers or prospects right. The reality is although sometimes we see customers that cut their sort of broad. Do Target Account List which is really sort of foundation of everything. ABM is this sort of core. Most of the time single target account list figuring out how to segment that into different levels. And and the way that you start those up you can think of like a pyramid right and that's the top up. Yes those are going to be putting really heavy investment into that might be closer to that initial one to one marketing that we think of. But as you move yourself from that top triangle down into the the TRAPEZOID Abso- up the pyramid. Ray that's where you get into that scales. ABM approach wild does typically mean that you're investing slightly less doing being less precise personalization less one to one and you're doing things that could be applied more broadly to a broader set of accounts. That doesn't necessarily mean that they're smaller targets right. It could be if you wanted to split them up that way. That might not be how you decide your levels investment but rather that you decide what your messages to that account right. It's relevant to you that that account is smaller than another one. If your solution to the problem that you're solving is different way or if you're buying committee looks different at a small accounts and a March one. Then yeah you're gonNA be taking different motions without account and that's perfectly fine land segmenting but it isn't necessarily how you're prioritizing you could have just as rich and audience and imbed Marquette Enterprise. Okay let's so. Let's follow this thread then to the next maybe potentially logical question. which is we call this account based marketing? And maybe this is just a revision or a upgrade on the marketing. We've always been doing. I think you know five six years ago. There was a lot of frothiness penis around the topic of social selling. I don't hear that topic as much now because I think the tactics around social selling of just become a part of selling. It's just become sort of an integrated part part of how successful people are selling. Is that where we're going with account based marketing as well. Do you think that for companies that continue to go down this maturity curve that this won't be separate effort that this will just involved in to the table stakes of how companies market to their targets. It really could honestly our waiver back and forth between is ABM synonymous with Tapie right. Is that what we're really talking about. Here is being intelligent about the way that we're marketing to individual companies because if you ask any to be marked nearly hey would you rather spend money on a company or a person that can't buy from. You're one that can well. Obviously they're going to go with the one that they can right. It's only the ability using technology now to be able to be precise ice in marketing that enables us to do. ABM The different way. The other element I would add that we've seen with. The number of our customers is thinking about often when companies are beginning. Ginning right when they're thinking about Lou. I should probably do. ABM thing that's pretty popular. I feel somewhat happy to or whatever often they'll start in a pilot program with having a a single leader or a group that's running things in its dots their ABM team right or got their AB Initiative or pilot or whatever as those companies continue to mature uh through their sort of growth into leveraging. ABM strategy those winds become much more blurred. And he won't have an individual who necessarily has abm in their title Ray but rather the entire organization has shifted to focusing on these accounts that combined for you and be because the concept of ABM beyond Miss O'Brien now that it encompasses really not necessarily as broad as your total addressable market all the companies that can buy from you but it does at least encompass that one layer closer to the center of the company's that should buy from you that are GonNa be a good longterm customers. That now means that it's not. There are some one person in a corner that's thinking about how to do. ABM but rather that everyone on the team is doing it. And I find that too. It's funny when I get surveys. All the time without it'd be a maturity and looking for trends or patterns or things and when I got the question of what percentage of your budget or you dedicating. ABM will get. I'm like one hundred percent. I mean that's conducting we're doing is not ABM. So I always kind of like her happy. Thank you well and I think if you're if you have the chance choice of Oh sending one message to diverse people versus one message to a more precise set of people or precise individual stands to reason. You're going to get better response. Better impact better engagement grin on the ladder You mentioned earlier sort of the fact that this evolves like everyone's doing abm. And I think that applies obviously not just the marketing but to sales as well. Can you talk a little little bit before we got to take a break here about what sales role is in driving effectively. ABM programs and what it takes to get a sales organization agent aligned with the marketing efforts to create a truly integrated ABM approach. Now that's a great question and You know in reality sales is the you key. Outside of maybe getting executive fine I think sales has to be invested in an ABM strategy the good news for marketers out there. Who might I be thinking right now? We'll that bummer. That's non starter. Is that in reality when you think about account based marketing and the organizational shifts sort of changes in my favorite topic right around around how we measure ourselves or performance those shifts largely happened on the marketing side. How so it's marketers understanding now? How to view who the World Sales Lens right understand that rather than thinking about pure leads or interactions on the site or clicks download that we're now shifting and thinking more holistically about the health and account engagement within that account the buyers that might be important to include a buying cycle and we're tying ourselves to revenue? I went to pipeline in the same way that sales obviously has forever and so we're sort of volunteering ourselves to hop into the car with sales but that isn't to say that they're not an important part and a more important part than they have been historically in helping us to understand how to do things for their up in the funnel rather than how they marketing be the ones that are responsible for the top of the funnel and we at some point just sort of shoved things over to sales and hope for the best. Now there's a joint partnership right from the beginning where sales is invested in helping us one of the sort of key tasks or areas that they're helping with. ABM Strategy is in this election of our target account countless right so they're validating that our Hypotheses about the right accounts to be selling into are indeed the right accounts to be selling into a huge component of the navy 'em strategy and sales has to be invested and bought into that. Because what were saying as a marketing organization is okay. You have now agreed with UH Scott. This is the right market for us to be selling into when we get engagement when we see whether it's biking activity on the web site whether it's engagement through other programs on the ground or digitally whether it's intent data that we're seeing out on the web anywhere when we give you those insights about these specific accounts. You're going to be ready eager and willing to be to react to that ray and to be proactive about sort of going after these accounts together and that that can take some time. That Austin takes results that takes sales feeing that this is working and that indeed these target accounts that were investing heavily in from a marketing standpoint. quaint are converting have really high rate. Got It. We're GONNA take a quick break. Pay Some bills. We'll be back with more with our guest ninety safe. We're GONNA ask her to talk a little bit about where. ABM Program Graham Stall and what to look forward to make sure your program stay on track little bit about what it's like to work at an ABM company got a little Meta they're doing ABM at ABM company might even see.

ABM ABM Company Ray San Francisco Matt Heinz marshawn Lynch packers superbowl Park Hotel Abyan Ball Red Team Schaeffer senior director Ram Avium Oracle Red Jerseys Marquette Enterprise
Airport rape victim files lawsuit against suspect and former employer

Dana Loesch

00:37 sec | 1 year ago

Airport rape victim files lawsuit against suspect and former employer

"A woman who who says says she she was was raped raped on on the the job job well well at at Atlanta's Atlanta's airport airport is is now now suing suing the the suspect suspect in in their their former former employer employer every every day day I I have have to to live live through through it it a a really really Amancio Amancio was was on on a a janitorial janitorial shift in hearts Phil Jackson's atrium when she says her boss took her into a locked room and raped her he told me to pull my pants down to do he says he was starring in me with my job the ABM industries supervisor Eddie Sanders is jailed but Nancy is lawyer Jonathan Johnson says the company has a years long history of sexual violence detailed in a documentary and lawsuits those women held the company accountable and you would have thought they might have changed some of their behavior practices but obviously not

Atlanta Amancio Amancio Phil Jackson Eddie Sanders Nancy Jonathan Johnson Abm Industries Supervisor
 How Distribution Leads to Diversification

Inside the Spa Business | Spa

02:00 min | 2 years ago

How Distribution Leads to Diversification

"Diversification. And what I mean by that is distribution in terms of customer base, if you'll product or service is distributed essentially across a wide customer base. Then that allows you to tap into that customer base to do other things. And that's exactly what ABM beer apparently doing where they're about to launch a media streaming service. Now, what's that got to do with, you know, holiday rentals or accommodation rentals, nothing really? But what it does allow them to do with a user base of apparently about five hundred million people it now allows you to bring a whole bunch of other products to them. Now. Of course, it makes sense in some ways, they do streaming service. They can offer that in in people's accommodation rentals. But realistically, I think it's all about utilizing your your customer base your distribution fee light for the purposes to expand. In your business. So think about with your business, and your customer base your distribution, essentially, what would that allay to diversify into what other products or services, could you offer to those particular customers inclines that might be useful to might not have anything to do with your current business might just be something that offers them some sort of value with you can be competitive, that's a whole different conversation. But I do think it's an interesting way of looking at growth because a lot of companies I think traditionally have said I'm in the spas spice. I'm in the hotels by in the wellness space. They for I have to grow in similarly or lines types of businesses, and I don't necessarily think that's true. I think you could actually go into completely different businesses and different models as long as they some sort of practical. I guess operational synergy. Delivery synergy, maybe between the two businesses. The he your thoughts on that. I think distribution gives you a huge. -tunities to diversify your business. Whether you're already today, thanks for tuning and I

ABM
Authentic Prospecting

Daily Sales Tips

03:23 min | 2 years ago

Authentic Prospecting

"Tip comes from Jason hill. Jason works in commercial sales at Sirat, Ian and is responsible for their southwestern Ontario territory in Canada. So I like to do what I call authentic prospecting. And the way I do this is by starting off our relationship with our prospects by using reciprocity. So I'll rewind a little bit give you some context. So imagine you're walking down the street and some guide Jones out of an alley and says, hey, you look like you like great jeans, I sell great jeans. You should come down. This alley and I'll sell you some great genes come on don't worry about where I came from. Let's go. Let's go down this eilly. Why? Or maybe you know, what maybe I'll come to your house. Can I come to your house that is the creepy nece that a lot of sales people are using in prospecting? Hey, I'm blah, blah, blah. Can I come? Your office for meeting. Can we set up a call? Can we do this don't worry about what I'm asking for our what I represent just say? Yes, it's creepy. And there's a big alarm bell goes off in the back of your lizard, brain. That says stranger danger. Okay, don't do that. So what I've found that works. A lot better is starting off the relationship with reciprocity giving something to my prospects in how I do this is this. So I go under linked in profile, and I see their post in there in what kind of things are interested in obviously their prospect. So we have something in common and I started liking commenting their posts at mini ABM strategy. And then I call them. I I know I still use the phone I call them. And I say, listen, I like really like your last post on XYZ or having a webinar at the end of the month that I thought might be interested in on its about XYZ. And I thought I'd give you an invites and just need your Email or. You know, what I'll send it to you in linked in for the link will be registered, and maybe a few weeks after the event will sync up, and that's it. I don't ask for anything. I don't ask for commitment. It doesn't matter. If they come to the event tonight. The point is is that I'm breaking the whole mold up give me something right away. I'm giving them something that I think that has value to them and because of done my homework from their linked in their business. Whatever our CRM history. It doesn't matter. I'm starting the relationship off with giving them something. So I feel like I've a lot of lot more sales people recognize the fact that you're not calling someone to get a commission. You're not calling someone to get a meeting. It'll just happen. If the ready, and they'll tell you. Yeah. Love to come to this meeting. And then you know, what in two weeks you just follow up. Don't ask for permission. You just said, maybe we'll sync up you just do it just call them, or you know, what they may say, no, it may say now, we're. Good because we use ABC company, which is a competitor you, and you know, we're happy because we've been using for three years we have him for one two and three solutions. But we don't have for the fourth one in. If you have something like that. Maybe we're interested brilliant. You just got a ton of information without even asking basically what I'm saying is take. Yes, or no off the table. Okay. Don't ask for a meeting. Don't ask for to get something back just give. And then you will get a lot more in

Jason Hill Canada Jones Ontario IAN Abc Company Three Years Two Weeks
State of the Union: US leaving INF Treaty nuclear deal with Russia

Monocle 24: The Globalist

04:48 min | 2 years ago

State of the Union: US leaving INF Treaty nuclear deal with Russia

"The way the United States had dealt with the IMF treaty, basically blaming Russia for why they were suspending it with the way the United States handled its own withdrawal from the ABM treat in two thousand and two and he. Judged in favor of the way, George W Bush does with it saying, this was direct and honest compared with what he implied was the sort of Weasley way in which they blamed Russia for violations as an excuse as he saw it to get out of the IMF treaty. And that's the medium range missiles in Europe, treaty. The other thing I think was interesting is something that you sort of singled out when he said Russia might be forced to retaliate because it seemed to be there was a rather different tone in his address this year from last year last year was his campaigning presidential address. There was all sorts of gee whiz graphics about new missiles, new military technology this year. The was none of that sort of none of those sort of graphics, and every time there was anything that could be interpreted as say sort of agree. S's stance. It was always coupled with the idea that this is a response. This is a reaction we have no intention of being aggressive, and I think that actually struck quite a different tone from last year, although the language is Russia will be forced to create deploy weapons can be used on. Territories from which the direct threat to us originates. He said as well as the territory's where the centers of decision making are located that sounds like he's gonna fire them Washington. Yes. Absolutely. But I think that it was also know it should be seen in this wider context where I think Putin is as it were reserving relations with Europe and European countries and saying, well, basically, it might not be completely their fault. If the renew Misao stationed in Europe, and it's not them that we're going to hold immediately responsible. The responsibility also will lie in Washington every seen any US reaction to this. Because this is the type of rhetoric that will. Send Donald Trump's caps. Lock figure into overdrive. Well, the interesting thing is that I've seen less reaction from Washington. And I think that probably reflects different priorities in Washington. But obviously, you know, they can single out what they want from this speech. But I think it's important really to see it in in context. The way Putin began were saying, this speech is primarily about domestic priorities. And he spent two thirds of his hour and a half talking about trying to raise living standards. Trying trying to improve medical care trying to improve education all the sorts of things that were the subject of protests after he announced on the rise in pension ages. And I think, you know, it's very easy from outside that we focus on the sort of things that that potentially affect us. But actually, this was primarily a domestic policy speech, and it because it comes at a time when his approval ratings of fooling the economy's not doing. Well, I mean, he focused on that a lot about poverty about demographics. Yes. And I have to say that it's quite unusual or just I find it quite unusual to hear Russian president NEC near Russian president talking in such Frank terms about demographics because demographics is being over the last sort of ten years or so as being quite a stick that the west is used to beat Russia with saying Russia's in Klein, it's doing nothing to stem. It's but it's its population decrease. This is a country, which is weakening. Now, those factor not completely true. Because both the mortality rate has decreased life expectancy has increased and the birth rate has increased all of that's happened quite significantly. During the time that Putin has been in office nonetheless as Putin singled out two factors have come together. The first is the incredible loss of life in the second World War, and the other is the shock of the collapse of the Soviet Union and those two things together a meaning that Russia's workforce. Actually, people of working age is going to start going through a very very serious decline.

Putin Russia George W Bush Washington United States Europe IMF Donald Trump Weasley President Trump Soviet Union Misao NEC Klein Frank Ten Years
With Americans Drinking Less, Booze Makers Seek Alternatives

WSJ What's News

04:45 min | 2 years ago

With Americans Drinking Less, Booze Makers Seek Alternatives

"Jennifer, I think some Americans might be skeptical about some of the numbers here, but they are showing a decline, especially when it comes to beer one and spirits were picking up for a while. But sales growth there has slowed to. So how serious is the situation in the US for brewers liquor companies? They're definitely taking steps to address this trend. Actually, there's very few trends in these numbers. But overall new data show that US alcohol volumes fell zero point percent last year and that steeper than zero point seven percent. Decline in twenty seventeen and unpacking that a bit beer was the worst hit beer volumes were down one point five percent in two thousand eighteen compared with a one point one percent decline in two thousand seventeen so brewers are taking this very seriously and taking a vase of. Maneuvers as it were. So what's happening here? The Wall Street Journal has been covering shifts in consumer tastes for food and drinks for Weil. What is going on when it comes to alcohol consumption? There are few things going on. I a lot of folks are drinking less, but better that means that they are trading up to maybe a pricier option. Let's say they're drinking a couple of craft beers instead of a six pack of, but there's also a trend away from beer toward one and spirits. And then overall people are drinking less alcohol that means that there is sort of a health and wellness a trend at foot. It also just means that people are especially younger millennials. But I think it actually does play cross several generations. They're looking at what they're putting in their bodies are being more selective about it looking at ingredients. And that means that overall they might be consuming sort of less of a volume and maybe a few. Pricier maybe more natural ingredient sort of focused beverages. Are we seeing the same trends overseas? Or is this more play in the United States? It's definitely happening in other markets. Although in the US, it's perhaps more pronounced the health and wellness trend. We're seeing across the board and the premiums -ation trend. Also in developed markets is quite common. Now, it's been playing for a few years and a lot of alcohol companies with their spirits or beer brewers have been coming out with higher end products. You know, this shift from American loggers toward craft beers. And the same is true. If you look at vodka or tequila or whiskey on and on and on the big companies are positioning their brands and developing new brands to sort of play into where consumers are headed. What else are beer and wine makers doing to stay ahead of the trends? Here will turn it was are they looking at so because in some. Cases, people are just drinking less. There are a number of beer and spirits companies. That are rolling out low end, no alcohol products. You got a bunch of zero point zero beers. That are either available here or will be soon. You've got you know, anti-bush imbed the world's largest brewer saying that their new quote beyond beer. I unit is a big focus of theirs in they're acquiring an energy drink company, and they're bottling ice tea. They're launching a seltzer. You've also got beer companies that are branching way. Beyond beer. They're cooking up coconut water, come boo. Shop much T. So we see a lot of branching out and a lot of experiments in areas where consumers have shown interest in whether it's the health and wellness space just sort of lower alcohol space and also something we've been reporting on a lot late. Brewers seem to be investing more in cannabis infused drinks, partnering up with startups and producers, for example, pets right so cannabis is I think one of the most interesting developments in the beverage industry of late and big beer companies in the US are either thinking about it or talking about it or investing in cannabis the biggest deal so far has been constellation brands, which is company that imports corona and Modell in the US and they invested four billion dollars last year a Canadian cannabis company, and that was followed by a JV announced by most in cores. They're developing cannabis beverages and ABM Bev is now researching cannabis beverages all of these sort of in partnership with different Canadian companies, but the idea is that consumers are going to have new options as these cannabis markets opened up in Canada and potentially in the US and other.

Cannabis United States Brewers Jennifer The Wall Street Journal Constellation Brands Weil Canada Modell BEV Four Billion Dollars Seven Percent Five Percent One Percent
The three things new dog owners must do to socialize their pets

Let's Talk Pets

03:28 min | 2 years ago

The three things new dog owners must do to socialize their pets

"To the my smart puppy minute. This is Sara Wilson. And today, we're going to talk about socializing young puppies one two three. Now. Number one is safety. This is a big concern and people are still being told not to take their puppies out until all the shots are done. This is old advice. If you Google av M A, which stands for the American veterinary medical association ABM a socialization puppies up. We'll come there document from twenty eight about how important it is to socialize young puppies, keeping puppies in until all their shots are done is a little like keeping your child inside. And never letting them meet anybody until all of their shots are completed that nobody would do. But. Safety is a concern. So I take puppies out to shopping malls stores. I'll take them to friends houses who have vaccinated dogs who have been in the home for over a month or who don't have dogs, but they will go everywhere with me. I won't take them to parks animal shelters pet supply stores because I've seen people take dogs straight out of the shelter and be walking around a Pet Supplies store. So steer clear of that feel free to carry your dog if that's possible. And if they're big, and you have a car drive different places and just sit in the car, and let your puppy watch the world go by this is critical are developing so quickly they go basically from birth to adolescence in a single year. Can you imagine what a child would be like if they had lived inside not notebooks? No idea of what the outside world was like. You'd be brought up on charges for doing that to child don't do tear puppy. Number two is set the tone, your puppy, doesn't know what to think of this big world out there. So if you see your puppy being hesitant or questioning be happy relaxed confident your puppy will look to you for guidance. It's very important that you act the way you want your puppy to act if you act concerned or frightened your puppy is likely to become concerned or frightened right with you. And that's not what anybody wants Dow. Number three, keep it up because you're puppy is developing so quickly even allowing a week to go by can be a detriment to your new friend. I like to get them out every other day or every two days while they're under six months old and that can be a quick run. If you're going down to the supermarket to pick something up, and if it's safe weatherwise, take your. Up with you. Walk them around the parking lot for five minutes popped up into the crate. Go do your quick shopping and then head home break, a member of the family, or friend with you to meet you. So they could babysit the puppy while you go do what you need to do or vice versa. But keep it up. It doesn't have to be a big deal. It just has to be happening there. The tips for socializing tongue puppies one-two-three focus on safety, set, the tone and keep it up that way, your new friend. We'll get the very best start possible. If

Sara Wilson Google Pet Supplies ABM DOW Five Minutes Six Months Two Days
"abm " Discussed on WCBM 680 AM

WCBM 680 AM

01:34 min | 3 years ago

"abm " Discussed on WCBM 680 AM

"ABM Baltimore and wcbMcom. This is a Fox News alerts a string of suspicious devices since stocks tumbling on Lisa Brady, a recap on Wall Street in a moment. First the latest on the packages sent a multiple locations, including a CNN office in Manhattan, but mainly appearing to target top Democrats. Fox's grenell? Scott with more live by the latest tally, six packages were confirmed threats three in New York at the home of billionaire, George Soros and Monday and today at CNN and one address to the home of Bill and Hillary Clinton in Chappaqua, which Mrs Clinton at a campaign. Stop in Florida thanked secret service who intercepted. The package address to us long before it made its way to our home. Another was addressed to the Obamas in Washington. And also to Florida in Maryland, four, Democrats, five packages were cleared three in California and one received by New York's governor Lisa thanks Colonel some on both sides of the aisle condemning any acts of violence disagree. Gis conduct is aboard to everything we hold dear and sacred as Americans Trump says those responsible must be held accountable, but the CNN president Jeff Zucker slamming the president for his attacks on the media accusing the White House of a complete lack of understanding that words matter meantime, the Dow drops six hundred eight points the package is getting much of the blame. But not all of it. One of the traders telling me today that they are nervous ahead of the election.

CNN Lisa Brady Hillary Clinton Jeff Zucker New York Florida president Fox News Baltimore George Soros Fox Manhattan Chappaqua Obamas White House Washington Scott Bill California
"abm " Discussed on AFP: American Family Physician Podcast

AFP: American Family Physician Podcast

01:44 min | 3 years ago

"abm " Discussed on AFP: American Family Physician Podcast

"When compared with normal saline however of the studies compiled to make this meta analysis is worth noting that no major clinical trial published since twenty thirteen has shown benefit with hyper tonic saline administration minimal harms were observed with administration of hyper tonic sailing major side effects included tacky cardia hypertension nausea vomiting pallor and tremor so scary side effects in young infants but over on that life threatening the n t gave this a yellow rating meeting unclear benefits due to recent trials showing minimal or no benefit however it doesn't seem like they're any significant harms in trying it so if i were in the er and had access to this i would consider giving it a try in less i've got a poem that looks at the clinical question are shorter courses of antibiotics as affected as longer courses for common outpatient infections in any guesses on this one guys antibiotics every day ever take cure my cold's cure my hangnails i broke in toes yeah so you know if you're in family medicine you probably love reductionism and you're probably willing to get behind this one here guys but before we get into it i have to have an abm nerd moment so to answer this question they actually looked at a new type of study it's a systematic review of systematic reviews oh yeah so we call these can you get even higher up than the top of the pyramid that's right that's right so we call these systematic overviews anyway the authors looked at nine systematic reviews comparing the duration.

abm
Spain win group despite Morocco draw

News and Perspective with Herb Weisbaum

01:07 min | 3 years ago

Spain win group despite Morocco draw

"In the books for the world cup and the mariners continue their road trip tm's orioles getting a four game series underway at camden yards for a five hour time today with felix on the mound for the mariners six and six record five point one four yar andrew cash ner going for the birds he is to an abm's four and a half games out of first place in the american league west behind the houston astros play host to toronto later today at the college world series in omaha nebraska the championship series best of three getting underway tonight's game one oregon state and arkansas at four o'clock course the beavers bounce the huskies from the tournament at the world cup today portugal in iran played a one one draw spain and morocco ties will add to and that means spain wins group b but portugal does advance to the knockout stage as the second the best team in that group and in the knockout round of sixteen portugal we'll take on urguay spain will face russia the host country losing for the first time today falling to uruguay three now more sports in thirty minutes right here on your home of the.

Spain Uruguay Morocco Iran Arkansas Oregon Nebraska Toronto Camden Russia Portugal Omaha Houston Astros ABM Felix Orioles Mariners Thirty Minutes
"abm " Discussed on Homo Sapiens

Homo Sapiens

01:54 min | 3 years ago

"abm " Discussed on Homo Sapiens

"Notebook who's that abm's hemi savings to me you idiot i know why are you looking i'm in your house very true we're here in my house this morning how did you sleep i sat radi williams tonight let's it's a bit like having holiday comes this is also the birthplace of where the poor cost began so right sitting in these seat it's martha today and doing shake strict people yes shot up i didn't know that is in the pickety pitcher nuns does leave me one question going tickets available nothing like okay he's your favorite brand william well to partner with this podcast it's smirnoff no yes smirnoff have a fantastic campaign could be are open which promotes inclusivity within nightlife wonderful things the community will continue to do there was an exciting thing happened yesterday basilan came on stage so i was given a script of what before came on site because people reading the script basically i walked up to then announced him of some of the bows and people then thought that i help my help my hands out people thought that i was taking my own bow basically walk in front of the whole company okay no no i said i'm not having my about bubba this is very exciting phones out you can now because we've got the visionary the man behind this creative thing and there was a big thing and i went to say ladies and gentlemen stevie wonder no it's not stevie wonder it's urban.

abm williams william partner smirnoff basilan bubba martha
"abm " Discussed on Monocle 24: The Monocle Weekly

Monocle 24: The Monocle Weekly

02:03 min | 3 years ago

"abm " Discussed on Monocle 24: The Monocle Weekly

"Steve like the way the violin here is on golden city southern told me that the violence added like bagpipes and i thought that that was like very interesting because i feel like that means on breaking the conventional standards of what the violence even sounds like so i'm just very grateful that i get to actually be the one to start that movement i want a star in about guard on the mix with influences of music jonrak and can leave is all happening move go let's do nowadays william wyler one i mean you'll you'll scientists things at did have the pleasure of interviewing pena bubble in this spare studio once i think uh the abm lhasa rudy prestigious label how did that connection come about what am i did los angeles i was juggling t jobs and going to school i had no intentions of really believing that i could basically meet someone to get a record dillon everything but on my fun times i did goto to experimental los angeles pete seen shells and ran into matthew david who is an in our first announced the records and chatted with them for a little bit and he was this very interested that i was a violinist and i was so passionate about electric music so a year after a because i was so nervous i sent a song and i was interested in engineering it for me because i just wanted to put something on band camp in san lagaan and.

Steve los angeles matthew david san lagaan william wyler pena abm lhasa