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How the pandemic is affecting states unequally
"Of the characteristics of this virus economy as we have said on this program. I cannot tell you how many times is how uneven its effects have been on people black and brown and low income. Americans do in way worse in health and jobs and just getting by than whiter and wealthier populations are uncomfortable. As to how they're doing depends on what industry they're in and on states some of which have been really hit by this pandemic less revenue from income and sales taxes and higher virus expenses and some of which states that is doing all right so as the senate takes up. President biden's relief bill this week. And it's three hundred and fifty billion dollars in aid to state and local governments marketplace's mitchell hartman starts us off with a tale of several states. The pandemic recession has delta significant blow to tax collections. State revenues were down by nearly two percent from december. Last year overall. All but according to the urban brookings tax policy center tax revenues actually increased in twenty two states. This disparity has a lot to do with the mix of jobs in layoffs in a state. Says carl davis at the institute on taxation and economic policy so many lower income people have been laid off higher income. People have been much more likely to keep their jobs so tax. Revenues are down by double digits in states with lots of low-wage tourism jobs in hotels bars and restaurants florida and but states with more jobs that can be done from home at higher wages. Like in high tech and professional services are faring better. Washington's one example thinks in part to folks like darby megan of spokane he's a manager for tech startup. his wife's an accountant for an architecture firm. They're both working from home. We've maintained our salaries and that's been huge blessing. Haven't had to take a step back hours or anything. Like that with the stimulus checks. That was a nice little bonus. The couple owns a home. That's gone up in value. So they're paying more property tax but they've improved their overall balance sheet. We've been able to save significantly more right. We're not eating out as much and they made one really big purchase. A new van built into an rv. So we've sort of taken some of our vacation money that you budget and instead may domestic vacation mobile now not every high earner has come through the pandemic recession unscathed. Fiona greek at the g. P. morgan chase institute has been tracking household checking balances. There are some high income families that have seen cuts in their income cuts in their salaries but most of seeing their bank balances and assets grow and she says one reason is the booming stock market the broader trend. There's the growth and wealth. We see a lot of families transferring money into brokerage accounts to take advantage of those games but some states are missing out on taxing. Those income gains at the top. Says carl davis at the institute on taxation and economic policy. He points to nevada heavily dependent on tourism dollars revenue down about twelve percent where there is no broad based income tax. You're leaning a lot on sales taxes. Regressive taxes in general. Your revenues aren't going to do quite as well as progressive taxes at a time. Like this of just soaring income inequality contrast that with california that's opted for a more progressive mix leaning a bit more on the income tax most states do with higher top income tax rates on top earners. Especially that's staring a whole lot. Better with revenues up around two percent since the pandemic started. That's helped a good bit by silicon valley which attracted v and his family from texas. So i'm a software engineer. I was in iran for about four and a half years. And then during the pandemic My wife connor fulltime opportunity and bay area so we moved. He says silicon valley employers are hiring. Like there's no tomorrow. There were plenty of opportunities in the to offers in my hand. Some states are now considering hiking taxes on top earners to boost revenues and fund recovery from the pandemic including new york. Minnesota connecticut rhode island and
Marissa Lightsey Of Missouri Talks Crushing Her First Year In The Business
"Mardi guys. Hey goten while com really good. We're so excited to talk to you today. you've got to just give us a little bit. Give us a little bit of a background so I have lived in mexico missouri for most of my life. I moved here from california. When i was about seven and growing up. I never really felt like. I would be like an entrepreneur. didn't real estate with never like a big interest. It kind of was something that came about. Maybe when i was eighteen i was like you know. I think i'd really like to do that. i tried my hand at a like owning another business before i had a children's store for about a year and then i sold that and after i sold i was going to have to do something so i guess also do real estate so i took my course i kind of knocked it out in like two weeks When took testing got my license. And i think That was in october of two thousand. Nineteen in between october and december closed one. I had a listing. And i. I didn't sell it but it's old and then Twenty twenty came and it was just insane. I know that twenty twenty has been like cursed pandemic year In for a lot of people it was like a very unfortunate year but for me. It was quite the opposite. I had my on like twenty six sides so good mix of listings and buyers. I definitely worked with a lot of first-time homebuyers but i learned so much Twenty six transactions will change you as a person really a really crazy. Twenty six transactions with a four months old or six month old at home and three-year-old. She obviously had the baby in the did the Like around christmas time. I guess it was twenty. Nineteen not i was pregnant with our little girl and gas twenty twenty. I was pregnant like on a summer. Like the worst time and like a beached whale. And sometimes i mean i would be showing homes just like feeling awful and i have you know toting around a four year old and but it was so fine and You know like. I close was in the hospital. I had a house close. While i was in the hospital having my daughter and then i actually think new contract to while i was in there so i never skipped a beat Like two days. After hat on thursday. And by the next saturday i was out. A new listing appointment With my husband and four-year-old and new more info. Yeah it was just like the new clients. Yeah i had a new diaper. you have to wear. Oh yeah yeah yes. It probably wasn't the most professional listing of white man. I think i was probably in like running shorts and tee shirt. I could barely walk. Because i had a c. section so like yeah two days after a c section. I'm like i'm not passing this listing. I was like i'm gonna go in those clients. Were so gracious. And i repeat customers. I work with them now and it was cute. They like bought my daughter a little onesie and stuff and they were excited. So i mean think about that listen. We can't even cattle prod. We can't even cattle prods. Some of our agents to get out of bed on time in the morning and you like c section two days astor outlook go when we hear like monroe stories. And they're in the hospital doing the all like i just. I love it. Because i felt like a a mental image of it. And it's just like if i was just saying this morning to like the one consistent being in my life is that it's always a like i like that usually usually you don't use the data. I know you say shit show. I think so. I love your attitude. Your your energy awesome the palace where your sources of business so Mainly facebook do a lot of face booking I know instagram is kind of like the way of the world in most other places of the country Here in little old mexico's area population. Twelve thousand. We're still really big on facebook here so i spend a lot of time on their maybe too much. But that's really where a lot of generated in like. A lot of my clients are people that i had gone to school with Looking to buy their first house. And i think i just tried to make myself as approachable as possible and i had been through the process twice with my husband. He bought our first house in this one together in the end of two thousand eighteen. So i've been through the process before You know prior to getting my license so it felt familiar. Just kind of learned as i went but i really became like a. Usda first time buyer specialists. That's definitely my bread and butter so And that's something really passionate about helping people who don't even they don't even know that they're sitting on Approvals or that they could even buy home. They just assume they have to rent.
Stay-At-Home Mom Starts Bamboo Baby Biz
"Thicky weinberg is a momma to based in the uk used to have a corporate job but suffered from post natal depression. After our first child was born she then retrained as a children's yoga teacher in cape local class during her second pregnancy picky had some issues with her hip and back then she couldn't teach anymore. It had to find someone to cover her classes but by the time the baby was born she was ready to do something anything even though she didn't know what one dave vicky was listening to pat plans smart passive income. Podcasts she heard a story about two guys selling products on amazon. The idea of living on the beach with laptop wasn't her kind of lifestyle but having the freedom to work whenever and wherever she wanted that was being an idea sparked to create a brand of high quality baby products that can be used reused and gifted to other families and so when our second baby was only six weeks. Old tiny chipmunk came to life as well. Vicki knew she wanted to create a range of bamboo baby products and use google's keyword tool to research. What would come first. She leaned on baby swallows and used ninety nine designs to find a logo design by. She went to alibaba dot com to search for a supply at the same time. She ordered samples of similar products from amazon to scope out. The existing market wants. Her product was ready. Vicky place the order spent time building her website making an amazon listing. She worked whenever she could which was mostly when the kids snapped and even though it took her about eight months to get to launch. She's glad she did. Tiny chipmunk has become vicki's main work. Bogus bring at least twenty five thousand dollars a year in profit. She doesn't have to work set hours because the business mostly runs itself in fact even though she had to homeschool her kids and cut back on her hours over the past year sales remained steady. Still there have been some challenges. at first. she had no idea what legal disclaimers and other information. She had to put on your packing so she went back to google and ninety nine designs to find a packaging designer but she never received a sample from her chosen supplier before placing the full order. This turned out to be a big mistake because the quality was poor. The cardboard was way too thin and kept ripping which led to products getting damaged luckily option by the time she restocked she could go back in time. Vicky also says she wouldn't have tried to do everything herself nor tried to be everywhere at the same time. Most of the marketing strategy she tried didn't work ended up costing her money and time a better approach would have been for her to focus on one sales channel for example one social media platform and build from there. Fortunately as her business has grown vicky has to nowadays. She doesn't just sell products online. She also coaches other people who want to sell products. She's happy to work on both projects. They feel good. They fit in with your family life. She chooses what she does. She does it for as well as where when. And how as a bonus she's also gained confidence and new connections going forward. The plan is to launch more of her own products while helping other people create and sell. There's no plans to do less one on one coaching. Instead move towards more group. Coaching and courses it all starts with baby steps.
Protect & Grow The Value Of Your Business
"Thanks so much for joining me again ashley. Yes thank you for having me diane. I am thrilled down. We're going to be talking about protecting growing your business at it as we are recording this we are gonna say smack dab in the middle of pandemic so i am curious how someone can grow the value of their business. Turn well yeah. That's a great question. And it's entirely dependent on a number of factors but the one of the hard parts about cove it is that there are some industries that are thriving and their business there. They had their best year ever in twenty twenty and are on pace to do that again. In twenty twenty one and then there are other businesses who are decimated and. They won't come back from this or you know they'll go out of business or it'll forever change them You know for the negative so It's not the same answer across the board but even if you're businesses struggling. I think that there are things that you can do to focus on what you can control business. You know. we can't control what the death rates are the lockdowns. Our house impacting our business in particular. But there are certainly things that you can control. And so i've been trying to encourage some of my business owner clients who are having a rough year and struggling to focus on those things rather than what they or wishing that it would be different. I liked that. I'm a big believer in control. You can monitor what you can't exactly right. Yeah yeah so. Let's talk about opportunities that exist. What what in your estimation are some of the opportunities that exist right now for business. Well if you are if you have good stable cash flow and you are financially in a you know well positioned financially then. There are a lot of no matter what industry you're in there's going to be other competitors that are not in that position so there are definitely opportunities for maybe strategic buying inventory If you have a competitor that has had to lay off people. I'm thinking particularly in those industries. That are decimated when we entered the pandemic. I was doing some hiring for true north and it was so difficult to find good qualified people because the unemployment rate was so low like everybody who i wanted to hire was employed and so a lot of industries now. Now that's not the case so you know if you're Just use more extreme examples of the hardest hit industries. Like if you're a travel business or a hotel or restaurant who is going to survive. There's a tremendous amount of opportunity out there Even when you just got hiring and bringing on those people who have been let go from other competitors or other businesses so there are lots of opportunities depending on what your financial position is where your cash flow is right now and and in. What direction do you want to go do you. Do you want to grow because if you want to grow and you wanna come out of this pandemic stronger than you are when you when we entered it and position yourself well for future growth. Now is a great time to buy Businesses that are struggling by inventory at know fire sale prices and pick up employees from other struggling businesses so there are opportunities that exist out there not for everyone unfortunately but for the businesses who are in a stable financial position And have the ability to kind of their eyes and see okay. What do i want to do differently in my business in order to facilitate growth coming out the other side of this pandemic because we are getting much much closer twenty twenty one i think is gonna look very different than twenty twenty.
Using Local Influencer-Branded Flash Concepts To Boost Your Business
"Mr beast book is. They are all the rage latest sensation. If you haven't heard the story or put a link to in the comments below you can go and check it out. But in short. Mr beast is a youtube sensation. I believe last year and twenty twenty. He was the highest earner on the platform. That's how big this guy is. And he recently partnered with a virtual dining concept company to create the mr beast burger restaurant chain. And he's doing this by setting them up inside of virtual kitchens inside of actual bricks and mortar restaurants as opposed to dot kitchens but the similar concept is something you could use in your business. Think about your business if you had a local restaurant. I'm not suggesting you partner with mr beast because that might be a little bit out of your league but you have a local pizza restaurant and you go and partner with a local food critic for example to get them to come in and create their perfect menu so you don't have to create a whole new dishes and how new menu items you can just basically tight the best of what you've got according to them and so for one night or three nights in a row you could have the food critics special menu flash pop up inside of your restaurant. And so you leveraging that person's influence that person's network to come in and boost your business and you could do a revenue share with them along those lines as well if you had a spa or selling for example you could partner with a beauty blogger to get them in to say. We'll hair my favorite products these in my favorite treatments once again. You're not necessarily creating new treatments products and services although you could if you wanted to. But you don't have to. You could just basically take the best of what you've got according to that influence and then you brand it flash mode or pop up mode for one or two nights or a week or month to however long you wanted to be and what you're doing is leveraging the influence the influence it gets a bit of a revenue boost as well. You get a boost of exposure your business and everybody wins. I think is fantastic concept. And i think right now especially when times are tough. Everybody who's got a business that sells a product or service that could benefit by partnering with an influence at to get out of people to come in. I think you absolutely should be trying. Go and check it out. Check out. Mr be story. It's a fantastic story and let me know if you think you could do it with your business or that
Grady Kerr's Lessons From A Failed Entrepreneur
"Welcome everyone to another exciting episode of small biz. Buzz i'm laura dolan and i'm crystal heff and today. We have another fellow keeper with us. His name is grady. Kerr is the customer webinar trainer for our customers here at keep and today he's going to talk about the lessons. He learned from being failed entrepreneur. Grady it's true. I learned avon being great. It'd be an outdoor. i can't wait. This is going to be a great topic. And i just wanna say right from the start. Thank you for being so vulnerable. Vulnerable side that again and sharing this with our audience. I think it'll be a great lesson and not alone out there So i'm excited for it But a couple of things. You're expecting baby number five. That's true baby number five. I've got three boys a little girl and now another little boy on the way in any any any day now any moment now probably literally any moment now folks may hear it here first. Yeah i think we can do it at home. Maybe we'll do it live yes baby. Watch twenty twenty twenty twenty -solutely. Here's one thing we can take away from it. Like your year myers great. I got new kid on the way that. Say the same thing i'm like. Hey i adopted a puppy and a kitten this year. We're doing great so all about perspective. Exactly they're all making me jealous. I need at least two more puppies to make this year balance out so many to be adopted crystal do it. Well laura always handles intros. 'cause i'm a little bit nervous about getting right into it but has it affect awesome. Well should grady's child come. Well we're on this podcast. My payback will be. I will do the altro and i will make it really fun and exciting or grady as well as for everyone. I'm going back. ok. Grady make sure your wife is holding that kid in just a little longer. I will awesome. Well really excited. But i wanted to start off by asking or having you because lauren. I know your stuff all the time. I'll tell us a little bit more about what you as the trainer. Yeah you bet so. One of the initiatives that we've got going on right now is trying to scale our on boarding process trying to scale our customer education process and so i- host to open our series for the company the first one is called new customer webinars and it's designed for customers in their first thirty days. Tell them to get acclimated. Software learn how it works. Learn some use cases and then the second series. I host automation hours and in the automation hours. What we do is we help. Customers have been with us for plus modestly around that area and we on one of our amazing partners. Join us and talk about some more advanced topics really revolving around. Yeah that we've got to automate yet. The most success out of our software not about baseball. I know automation hours. Have come in really handy especially during covid trying to work on their make. Sure that it's functioning need it. Would that be honor now. Is i think when you're working in your business. That's when you're like you're not putting out fires and you're just like everything's just going in years. I'm just following along your day as managing you working on your businesses that outside in approach What's working what's not. How can it be more intentional. I think there's a lot to do right now. Is is pivot is the word. I love the geller. Mantra they saw. Hey i can't do business the way that i was before i've got a pivot somehow and that's really how the automation hours reborn like. We were going to have these going for two weeks as we find the curve and it was going to be done jokes on us. It's still going and so we have to go. And it's been a really really wealth of just good information and actionable content or just people over and over. And we've actually raiders to come and join us for every single session with great And so it's just great those customers out there that know that one of the best can do for your business get educated. Be able to know. Hey there's probably things out there that i don't know it's that vulnerability i talked about the such a failed entrepreneur like we have to be vulnerable in order for us to get better. You go to the doctor and you've got some sort of chest pain in the ass. You how you're doing. You're saying. Ben tastic dot can ever better like you're going to have a hard time. I've actually gone to the doctor with my mom or and they asked that question and she's listed like twenty things wrong with their before we get there and she's like oh he's been really good and i'm looking at her like no. We're getting into this today. So i'm like what about all these things doc looking at her like how could you say you're good with all these example. I know and that's really cool that it that it just took off like that you know you were only planning on having it a couple of weeks and here we are. That's amazing now. Do you see that these new customers have some common issues that that you also have. When you're starting your business i mean. I know we haven't gotten to that yet. So i know i'm jumping ahead. But the reason why people jump into these webinars to fill any kind of needs that they have. I think for me. The the common thread that i've seen is in. It's kind of but the idea of follow up. that's the global. There's different ways that we follow up that we follow up but follow up his always the common theme. It's an idea of something has occurred. And now i need to react to it and i don't do and so helping customers realized that one is that. Hey there's stimuli out there that usually react to and helping you understand how you can react and what tools you have at your disposal calva. Sylvia that reaction
Retail Sales Rose Strongly in January, Driven by Stimulus
"Out with the latest monthly retail sales report and earnings results and bankrate dot coms. Credit card analyst head Rossman takes a closer look with Cuomo's time Hubler. Looks like the government stimulus gave retail sales a little jump start. Yes, big jump start here in January. Sales were up 5.3% compared with December. If you look at it year over year, the increase was a stunning 10.8%. This reversed three straight months of declines, and in every single category consumer spent more in January than they did in December and January is normally slow for retailers, isn't it? That's exactly right. Yeah, it was kind of upside down this year because the fourth quarter, which is usually filled with holiday spending. Was actually down, and then we saw this big snap back in January. I think almost all of it can be attributed to stimulus. But the good news is how broad based itwas so it wasn't just the work and play from home theme. I mean, yes, that did well, Elektronik. Appliance stores, furniture, aecom mercy. All that stuff did really well, but food services and drinking place is basically a proxy for bars and restaurants. That was up 7% in January. Department stores were way up clothing retailers these air some sectors that have really been struggling, and they started to turn it around last month department stores,
The Opposite Of A Good Idea Can Also Be A Good Idea
"The opposite of good idea may also be a good idea. I saw that quote in a post. From nick day on linked dean and i think he was sharing somebody else's coat but it struck me as being powerful because it's multiple dimensions to it. The first i mentioned knees in my mind at least who determines what is good. Good is pretty subjective term and oftentimes when we go and seek out a good answer to a problem we've already got a preconceived notion of what a good idea might look like so if you come to the table with an idea. That looks different way. It is going to assume that it's the opposite of good idea when in fact it might be the wrong idea. The other dimension to this. Which i think is interesting. Is that the opposite of a good idea for this problem. Might be the perfect idea for the other problem. And if you wanna go a step further we might have even miss analyzed. Oh mis-diagnosed the problem over. He's so we might have identified problem. I as being the real thing that was holding his back when in fact it was problem d. and you come to us with a solution for problem. That doesn't really solve the problem but he does solve problems d. And that was actually the real problem. In the first place that was the big bottleneck that we were experiencing so love about that again. Is there's multiple dimensions. The opposite of a good idea can also be a good idea. Maybe because we've got good wrong. Maybe because of good is wrong. And maybe because we've just identified their own problem so they the two dimensions. I would love to hear what other dimensions you might see and nick. You happen to see this. If you can let us know what you thought they were trying to get to in that quote i would love to hear your thoughts as
Can I make an audio-only learning course?
"Hey chris josh. I'm from oceanside. And i've been listening to the show for a while now. These days online video is more popular than ever. Youtube gets billions of us every day and tiktok is huge but as a podcast listener. I prefer audio. It's more convenient to me. And i can take you wherever i go after. You can't watch videos in the car. Unless someone else's driving it seems however that most online courses and information products prioritized video over audio. Could it actually be a benefit to be audio. I thanks josh. What's up man. Thank you so much for listening This is an interesting topic. Your question is could it actually be a benefit to be audio. I i think absolutely it certainly could be benefits. I think you have to look at what else is out there. is the topic that is crucial because some online courses really do require video or lease. They're going to be severely handicapped without video. But if it really is somebody who's just kind of presenting something that doesn't require a lot of visuals or demonstrations. If it's something you could just listen to as you're going about your day perhaps sada or some other great podcasts. Then it could be a benefit or at least it could not be a hindrance right so couple of thoughts here. Several companies are offering audio first courses. Now i don't think any of them have really broken out in major major way yet but just for example one of them is listenable dot. Io if you go and take a look at that website. Listenable dot i o on their homepage like they have a bunch of audio courses that you can listen to. There's an app of course as well on that homepage. There's a place where you can pitch them on doing. A course of your own. Like if you're an educator or you want to be an online educator at the bottom of that side at least at the time i'm recording this it says teach on listenable earn money. Share your knowledge. Build your personal brand. And when you click that you get some more information why teach on listenable again. Grow your brand get paid etcetera And just in case they happen to not be around forever. I hope they will but just in case they. Aren't there others like this as well. I've seen at least two or three others so far. Perhaps more to come so you could cinema note and say here's what i wanted to teach. What do you think now. Of course you could also make something entirely on your own. You don't need to go through a platform like that if you're not using a distributor like listenable or something like you to me for course that uses video then there's no reason at all not to try audio. I if you think it makes sense for your topic and the intended audience. I personally would be curious to see how it goes. I really really do think it depends so much on that topic. And that's kind of what. I'll come to the listener questions from somebody who's like should i have a podcast. I have a youtube channel. i can only do one. What should it be. I tend to think well. What does the audience want. What is best for them and also what is best for you because obviously doing something with video does require a lot more effort and not every topic needs it. So that's the key point. Could it actually be a benefit. Of course let us know what
P.E. Teacher Becomes Full-Time Sports Gear Reseller
"Today in our latest feature will hear from a teacher who buys and resells sports gear. I love to look at stories of simple reselling. Because as i said simple. These are very simple projects. That are important to highlight. Because it's something that most people can do if you're out there and you're like totally new to the whole world. This is a great thing to jump into. I think The guy we're going to hear from. Today matt his total startup cost with something like one hundred dollars actually makes his first profit by selling his own stuff like his own. Jerseys kind of reminds me how. I was selling my own items from around my apartment more than twenty years ago when i got into this kind of thing and eventually for him. He ends up going all in with. This action retires from teaching to focus on his re-selling dig his businesses. Going really. well he's doing up to eight thousand dollars a month or so. He's managed this all throughout the pandemic of course so he's got some good lessons about time management etc. Now we. I heard from matt nearly two years ago in the original story Let's now hear directly from him. And i'll come back at the end. Perhaps share a story or two from my own re-selling years little quick trip down memory lane along with some advice for you. If you'd like to get into this to no matter how much you sell ship station makes it super easy to manage ship your orders from all your sales channels faster cheaper and more efficiently. They have been helping many of our listeners. For four years now ship station you'll spend a lot less time on shipping a lot more time growing your business in no matter where you sell amazon oetzi. You're on website. They can funnel all your orders into one simple interface service from a great company. That as i said i know has helped a lot of our listeners. You can ship more or less time with the offer code hustle. Get your sixty day free trial. That is two months free of no hassle stress free shipping. All you gotta do is go to ship. Station dot com. Click the microphone at the top and type in hustle that is ship station com offer code hustle. Make shit happen. My name's matthew myers. We are located in indianapolis indiana on the north side of town. My side hustle from seven. Twenty seven was kevin's lockouts instill as epa clubhouse side. Hustle is a resale sports in store. So i essentially. I had goodwill's stores scrap sales markets and then essentially resell gently used sports fan gear. And it's pretty much anything ranging from palace pros From both ear to cycling ear to winter jackets could be anything from maki North face to to the old nineteen ninety a starter jacket. Everybody has the chicago bulls one that we all grew up more so i always try to find the brand. The brand names let everyone tries to buy but off discount and then obviously compared to larger with nike and medicine and things like that. So essentially i just i go to stores deal mainly for stores buy low sell high and try to offer big products to people and it seems to save to be working where people are always gonna be wearing that either to a game and obviously you really go into games right out. During a pandemic people like wearing that stuff going on their favorite team. I started this back in two thousand seventeen of between teaching jobs. I left my previous school for a new teaching opportunity. But i was also unemployed needed cash so i kinda just sold things on the side that i wasn't using it like an old jersey so i sold an old chicago cubs jersey for seventy bucks tonight. Said well you know. Maybe maybe something to this. So i'm going to sell an i. I probably had thirty forty jerseys. I want i sold them. Georgia this cycle a mortgage. And i was like okay. Well they sold pretty quick. You know maybe maybe this is something. I can actually take off and run with and actually create business but you know between north korea and mainly will be clothes. I've been able to manage to make profit enough where i can officially retired from teaching. And make this slimane hustle. I before i left. I needed to see the numbers on my end of a meghan. You know five six thousand a month okay. You know sales growth sales. So i knew that i was it. Was it was a good enough jump to to try to make this full-time gig. And i'm lucky to last year's at it has even with my biggest challenge right now is that now. It's time time time though is going to be a challenge. I think i think a lot of people will tell you that My my i love working at night. And i'm kind of like a night out precise so i'll let you everything done late at night. Then as morning hits you know it's hard to get up at seven eight o'clock and try to figure out you know. Hey i need to get all this stuff done before. I don't know four and get my orders out so just trying to be more productive trying to be better on my time. Let's old spent my biggest challenge and going into this year. I wanted to really make make that my project per se of like you know what it's time to get up. It's time to be productive. It's time to get to the stores. The fun part about all this is that you can go on thrift and you can go and find all the stuff. The hard part is get it all up getting listed getting measured and then getting shipped out with someone. That's that's always the nasa art so just trying to balance both has been tough but again realizing that this is my full time job like there is no teaching job anymore. They're in snow. Kindergarteners coming in for p. Like just to be completely focused on everything. I think so far it's only been seven days of twenty-three one pasha thank you so much matt really appreciate that update So glad to know what's going so well you've been able to make it your full-time gig check out. Matt's shop it's kevin's clubhouse dot
How to Grow Your Business by Replacing Yourself
"Today we're gonna have a little bit of a conversation about Taking things to the next level right so if any of you have experienced a something just some level of growth inside of your personal life or career or business you start to realize you get to this point that you can't do it all right like there's there's a million different things going on every single day whether you're a manager at you know where you work or ura you're actually business owner or you run a family with five different kids or you run a local group or a team or anything like that. Like there's there's a nine jillian different things you have going on at all points of the day the week the month year like planning things like it's just it's it's too much it's a lot right and the thing to remember. Is that whether you have your own small business or a job or your oprah winfrey or whoever the hell you are you have the same amount of time as i do like. We all have one hundred and sixty eight hours in a week. Like bill gates the president. Like the bump down the street like we all have the same amount of time right. So how is it that we all like. There's certain people that achieve that seemed to achieve so much more like you're just standing there and all of them like how do you get so much done right. And then there's people that are just seemed to be in the same position day after day week after week year after year and just like just kind of tread water like how right you know you know probably different people along the spectrum but there's there's ways there's just so many different examples i can think of that. There's it's it's you can either go down this path of super productivity and be burn out as hell or you can go down this path of not doing anything and hating your life right. But there's a third option that not a lot of people think of and there's this option of actually doing the productive ineffective things well not burning out while not actually making yourself feel more stress and anxiety while actually living a happier in. I don't wanna say carefree life but just a less stressful existence right and that's kind of where the title of this show comes in into this concept in this procedure of finding ways to replace yourself right finding ways to systematize yourself. Now there are many of you have a business or you have a high level job or whatever it might be like. You're familiar with system. You're familiar with the processes in place that needs be consistent to achieve a similar outcome for every person every time every time a sale comes through every time a fulfilment task needs handled like whatever the case might be. But have you ever stop to think about how you can make that happen in your own life in your day to day existence. Right i was actually. I've been reading a book For the second time again called high-performance habits by brennan bouchart. highly highly. recommend this book It's it's a life changing book and we got it for like seven bucks on like it was super cheap to But burnham short. He's he's like man he's the personal development guru. He's like i would love to have him on the show one day. If you ever listen to this brendan like hit me up. Let let's make this happen. It'd be it'd be awesome But just to kind of synthesize. What kind of taking away. From that. As i go through the second time. Is this idea that you as a person or a system right you as a being not only inside of your Physical being but inside of your business inside of your career inside of your relationships right like the more you can become a system and become consistent. The better things are going to get for you right now. When we take this conversation. I really want to apply it into production inside of business careers making money that type of conversation right because one one thing i noticed I went through my journey right with building the the runway wage app with building. The run. your day podcast here with building. Run your day app with with doing other client apps for other people in clients that i brought on in my in my other business like there are so many menial repetitive tasks that come in with stuff whether it comes down to sales whether it comes down to lead generation when it comes down to social media posting content like there's so many things and then people start this business is oh i thought it was gonna be so easy and you're like but i have all these different things to do and now i gotta get sales now. I gotta do all this and it's like dude. You understand that like you're you don't have time for all this stuff like you don't have time for all this stuff. When it finally came to that realization my life changed forever right in in in in tandem with the performance habits. You know philosophy in book. I started to realize okay like if i can figure out ways to replace myself or systematize myself i can then take that menial task that takes me ten minutes to do every single day and get rid of that ten minutes in offloaded onto something else or a bought or a machine or an automated process in that ten minutes every single day right and this is hard like this is. This is a really hard concept mentally to grasp especially for people like me. Maybe like you. If you have your own business you started your own business because you want control of everything right like you i. I used to always think that i would. I would let control like release control of things. But i find myself being that typical type of entrepreneur mindset of like. I can't let this go like. I need to do everything i need to make. It's my baby right and it. It's hard it's hard especially maybe it might be easier if if you're in like a career type job or your manager or something like that where it's not really your your ass on the line right but when you find ways to automate things when you find ways to systematize things. I'm telling you like there are. There's such of level of freedom and efficiency that comes into your life and not only that but like your mental wellbeing right and a couple of examples. I'll share with you. Here are a couple of pieces of software that i use in my own personal life. That have really really helped me one is called. You might be familiar with this or or you might not be. But it's called. If this then that right i f t t t If this then that in it's an app that you can actually download in. I'm telling you like it. It is really really cool. You can get automated Spreadsheet entries you can do you know. Save money automatically you can do like. There's a whole bunch of things that i don't even know it can do that. It can do right. I do think like it used to be mostly free. I think now they have a paid subscription where you can only get so many of these things free but like basically right like if you get a response in g mail from a new person. It automatically saves their contact information. A spreadsheet or. There's like things to just help. You live easier in actually save those menial tasks that suck up your day all day every day right because it kind of goes back to that i matrix. I've talked about before. On the show. With stephen covey being sucked into that black hole of the knot important. Not urgent stuff right. The facebook stuff. The email filtering Scrolling through social media just like all this different shit right and another piece of software. That i've actually really really started to use in like is called zap ear It's pretty popular one. You probably are familiar with if you do any kind of online business or anything like that Maybe you're not so really if you're not familiar with zap here it's kind of the same type of thing if this then that But man even that like it is. It saves me so much time in my business for automation and sending automatic emails and collecting lead information. Letting letting me know. When i got a sale you know through The various channels my businesses and Just automating stuff like it really It really comes down to because like you gotta think like okay okay so some of these are paid subscriptions right like you pay. I think if this that's like five dollars a month and you get so many tasks to be able to do this right and you see you be sitting there like well. Is that really worth. You know the one thing. I use it for whatever but you got also think like is the five dollars or ten dollars a month whatever. It might be worth the time that you are sacrificing. Doing those things
How to Leverage Amazon to Grow Your Business in 2021
"During the pandemic the use of amazon sword but so has small business owners selling their products on amazon. Here talk about how they can help. Your small business is carry kucic. Who is the of small business empowerment amazon. The small business powered team is focused on driving. The success of amazon's small business partners and works with teams across amazon deliver programs. Investments that support their growth carries a graduate of the university of florida's levin college of law where she earned a juris doctorate degree shows holds in history of english from covenant. College carry welcome to the show. Thank you so much for having me very so i could ask you. How did you end up being a lawyer from studying history and english extensive amounts of reading and writing. The really is i. You know when. I was In actually in high school had an opportunity to participate in a youth leadership program That included a track on the judicial system. And i just kinda got hooked on on everything that was involved in of course. Reading and writing is a big part to sorta leaned into those superpowers. I guess so. How did you pass from being a j. d. lead you to amazon and out small business owners. The phone question I do. I've today describe myself as a recovering lawyer. A my favorite time. Yes you know the thing that was fun for me about practicing law was you. You get to spend all day identifying issues in solving problems and so i really From day one enjoyed solving ambiguous problems. Where you had to figure out the root cause of whatever issue or opportunity was in front of you and then inventor way to the solution and so that took me from practicing law Up through a variety of roles on the business side where i've gotten to solve increasingly problems. focused on solving challenges For usually for others which leads to my my role today which is very good to spend all day everyday focused on helping solve issues challenges and make the world a better place for small businesses. I think a lot of people carry don't realize how many small businesses actually work through the amazon channel. Tell us about that So amazon in the us alone on amazon works with more than two million independent partners. They come in all shapes and sizes celena stores. They operate delivery service businesses. They use tools trim. Aws a build alexa skills. They published books with kindle direct publishing so amazon supporting small medium. Sized businesses is a fundamental part of our work there. It's a core part of what we do everyday. An extension of our customer centric culture. Our success depends on their success and our global head. Carrie i was gonna say in our in our store worldwide. We have over a million independent businesses selling in the account for over half of all products sold. And we've seen their sales continue to outpace our retail so we know that customers value them in this election they bring in an incredible way. The amazing statistic that over half of everything purchased on amazon is sold through independent third parties. Small medium sized businesses. That it's not really amazon. Really is the amazon marketplace right absolutely. Yeah the outlive sewing partners. The independent businesses bring those products role and bringing such a wonderful and diverse array of products across all categories. That customers enjoy now. Even i know most of us were surprised by covid. Nineteen who would know that once in every one hundred years right what happen last year but was my biggest surprise is that when ordered some from amazon. It couldn't get here in two days. I thought would never ever happen. Carry tell us about the challenges. They're really amazon. Face in the small business partners did during the height of the covid nineteen crisis absolutely right kobe. Nineteen created many challenges for small businesses. We you know despite it. We were encouraged to see that sense and through that time. Small companies have continued to grow with amazon. You know twenty twenty the number of us long medium sized businesses that surpassed one million dollars sales grew by more than twenty percents and more than thirty seven hundred surpassed him in sales for the first time. Which is just a really great business milestone for any prisoners owner. I'm those businesses have created an estimated one point one million jobs which is phenomenal. It's such an important part. Is you know what keeps our communities going and so we've seen as customers of increasingly shopping online on the past year. The businesses were using e commerce. House channel have continued to sustain grow. I'm in our commitment to supporting them. And adopting for the future has has never been more steadfast done a number of things both continuing work. We've been doing for years and new things. We did in twenty twenty to continue supporting them through that journey. And i think that's really the key role. The amazon plays a lot of companies have got into e commerce for the first time during covid nineteen and like all right. I'm gonna go set up a store. But they no incomes and i think that is really the key of getting involved in the amazon marketplace. Because you already have so many people looking for products right there absolutely One of my favorite stories. I think one of my favorite projects from twenty twenty was last year redesigned prime date support small businesses and we committed more than one hundred million dollars to help their growth over the shopping event through the holiday season and that included holding our biggest small business promotion. Yeah so during that promotion customers. Purchase dollars and products from participating. Small business selling on amazon. Ten dollars credit to spend on prime day. It's on a two week. Lead up to prime day. Small businesses included in that promotion generated more than nine hundred million dollars. In sales on prime day independent third party sellers had their two biggest as ever surpassing three and a half billion in sales which is nearly sixty percent year over year increase and even more growth than our retail business and then it also came with stories like the story of lia foods actually a seller based north aurora forty minutes outside of chicago and she makes african inspired spices but The fun part about her story. It demonstrates the power of selling on amazon and an event like prime day to find those new customers over to help those new customers find you. She shared that coming out of advent not only has she almost doubled her single day sales but her daily started trending upwards with all that new customer acquisition those stories. We really enjoy seeing so those who've never really men sold their price to amazon. What kind of rain moments are there. And what is it in a cost to market on amazon. Yes so our public schedule. So if you if any seller or someone considering becoming a feller looks online at those public public information fees range from eight to fifteen percent depending on product type and for business selling amazon. Really do that as a marketing cost because of the access to that three hundred million customers that it creates and then beyond the monthly in referral fees. everything's optional so sellers choose. What's right for their business. We offer as i mentioned a variety of services in programs than in its pick. What's right for you right so if you want to lean into advertising their options for you could choose what suits for your business if you want to move away from fulfilling your on products create more bandwidth for yourself to do other things there options to leverage by amazon into leverage the customer service support that comes without. So it's it's very much a choose your own adventure but each business owner can select the right fit for them and what fits their
The Empowerment Of Using Social Media To Reinvent Yourself
"Have heard. I finally got on clubhouse a few days ago. And i am loving the platform. And i generally believe that it is a platform that has the potential to do a lot of good for a lot of people but the same functionality that allows it to do a lot of good. He's also allowing the scanners and so there's a lot of talk now about the people on clubhouse who climbing to have the success. Sorry the secrets to everything. The secret to success the secret to life the secret to making a million dollars there are multiple successful startup. Exit founders are multiple successful business investors. All of these claims many of which could be verified if people took the time but a lot of people don't bother taking the time they just kind of accept them believe what they read and if the guy or girl speaking is particularly convincing well they must be talking the truth it must be true what they say but the thing about these platforms is that it gives you the chance to dabble at reinventing yourself without throwing away your current or your previous life so for example with a most people see me as a hotel spa guy. I spent the first half of my career in the hotel. Business the second half of my career in the spa business so over the last thirty years quite thirty. I'm not that old. I'm the hotel spy. But i'd like to think that bring more to the table and more to the conversation then just being the hotel spa guy. I've liked to think. I have a fair amount of knowledge and information and opinions that could be useful and even valuable in relation to a whole bunch of other topics like branding or marketing or voice or technology in general or startups even so i could go onto these new platforms and not just be trent. The hotel spa guy. I could be trent. The business guy. Trent the marketing guy. Trent the voice technology guy. Now i'm not claiming to be an expert in those things. And that's not what i would recommend you do but you can get on the and say that you have knowledge and experience or opinions in all of these areas that you're interested in or just one so if you want to branch out and try and try to reinvent yourself using the social media platforms to do that without making crazy outlandish claims i recommend that at all. Because there's enough that rubbish out. But i do believe that using these social media platforms like clubhouse to reinvent yourself to try to dabble at another area of interest. I think is a really really empowering thing and i think sometimes that gets lost in all of the negativity that we talk about social media. It's no there's nothing wrong with trying to reinvent yourself as long as you don't claim to be something you're not so i reckon did on these social media platforms. Think about what else you want to dabble in and see if you can add value to those conversations. Maybe you can't. Maybe i think. I know a lot about technology and so i get on inside on interested in these these conversations i get in there and realize i know nothing doesn't matter i've dabbled. I found out that. I'm really out of my depth. So go back and reinvent myself in another way so using social media to reinvent yourself i believe is an empowering thing
You Should Only Sell To A Warm Prospect, To The Rest, Build Your Brand
"It may seem like a pretty obvious thing to say. But you shouldn't really be focusing too much time energy and money on trying to sell something to somebody who doesn't already want to buy to a warm prospect but if you think about the messages that we put out there oftentimes on social media even with we're paying for it whether it's just an organic post what we're generally doing is trying to push out sales messages but in doing that. We're pushing out of sales message to an audience. That isn't already warm or may not be. We don't know in many cases just because you've targeted your ads on your your facebook or instagram. Or wherever you're putting them and you've drilled down to a very targeted segmented audience. That doesn't necessarily mean that they're in the mode or the mood to buy your product or service you're much better off targeting that audience and sending them brand messages. Save your sales messages for those people that you already know. Want to by people who have maybe responded to a bit of a teaser. Add that you've posted out on social media or people that are on a specialized list of all past customers already bought your product and it's been a few months since they've had talk for example so think about the message that you're putting out there particularly if you're paying for advertising on social media i you even with the targeted audience just sending out sales message to prospects. That aren't even necessarily warm. If you're doing that you're probably wasting your time your effort and more importantly you
How Canishiea J. Sams Is Changing the Nail Art Scene
"How long were you booth renting before you decided to create your own spot. So it's crazy. I was booth renting at two different salons before i got my nail studio which is like basically a room that i pay monthly on but it was like my room so before that i literally was like in open space like basically what she would call like the like when you come into a salon a greet you forgot what that spot is caught. But i was working in like open spaces like around everyone and that's not ideally. Want it but i knew like i'm going to have to start somewhere. It can't just be like what i want. And i taught me like a lot of like what i do like. And what kind of vibe and energy. I want for my space. So i think i worked boof raining for about two years before i got a nail studio and that was amazing. It was like my other studios have walls. I finally had a walls in door and it was amazing and i created the ambiance. I wanted and it really like my clients come in. They're like smell the central oils. She got the erica about do plan like just like i wouldn't switch that up on just like this is my vibe and i hope that attracts people that wanna see me. What other steps did you take. You know now that you have your own studio at this point did you formalize your business by incorporating or just officially make yourself a business so you go through a process of like state board you get establishment license. You get a tax business tax license. You pay your yearly fees has a manicure is and you know you. Get your your. Cpa like tax person. So you go through those little steps you get your insurance for your room. But at the same time. I was in a studio building with other people who are running their businesses. So next to me. I had exhibitions that working in their studios also so it was like a shared space but everyone had their own room. I've been to a space like that before. And by the way. I think that business model is so smart sleeper smaller super smart rather way everyone licensed. And that's what when you're going to these new very important. What was that investment. Like as you know a young mom going into this point. Was this something where it was. Easy peasy to pay for or did it require serious serious saving like. Can you tell us ballpark. What was that investment like. How did you prepare for it. The investment was steeped in a sense of like like me and my husband were in college or broke college when we decided like okay go to nail school can she so. My husband actually like i don't stay. I don't sell everyone to do this. Because i'm not a person about getting into debt for your passion but my husband put my nail school like half of the on his credit card and i was like. Oh man like it's official so we gotta do this and that's real that israel. Thank you for sharing that. We're not giving financial advice on this. Podcast everyone just disclaimer here. Okay exact all we're doing is sharing what people do all right exactly so we. It was expensive because of the type of nail art in the supplies. Like you have to make a major investment in yourself to kind of start out like nail school. They don't give you any of these things. It's basically like their sanitation in like step by step like how to keep your clients safe basically. But they're not teaching. You now are any of that stuff. I picked up that along the way so a lot of it was like investing in the best materials and stuff. So i'm pretty sure like it was in the thousands like lease up to seven thousand of just like you get one thing and you get the lap and then you get the product line and then you gotta start getting buffers and files like things that you constantly have to do. Maybe taking classes But a lot of things. I learnt on my own just through like practicing but a lot of it was like i did not know previously to going into like nails that it could be so expensive. I people think it's just polish in the site. Oh my god it's five million items so let's look at those early days of being a business owner. How did you balance the juggle of personal life. With being in business for yourself and the ebbs and flows of business. It was hard. I'm not gonna lie like it was really hard trying to figure out like my space my like my place in this industry at first you know Because it was like. I just moved to a new city and now those work like in our new cd. We didn't have much family. It was just like my uncle here so it was just like a lot of just like growing pains really beyond his and like the first two years of me like blueprinting. I wasn't necessarily super taking care of myself like when you're in the salon space you like gogo going. You're lying you like starting out so you take whatever incense your schedule's like hectic so i will work like evenings. My husband would get off work because we didn't have childcare so it was just like whenever like he worked during day and i will work in the evenings at night so i missed a lot of like saturday like sunday. Type situations a lot of dinners because we have opposite schedules so it was like really hard. And then it got to a point where i have to establish a set schedule my boundaries just for mental health purposes. And just like sanity like it's hard to separate your business in your personal life when they're very intertwined like that but it was so necessary in once i did that begin to like really enjoy it a lot more.
Ordinary Dude Creates Meditation Books for Men
"John. Wailer has been meditating since he was seventeen years old. He says that it's helped him. Overcome anxiety panic attacks and even saved his relationship with his now wife was actually his girlfriend at the time. But unlike a lot of meditators. John doesn't completely by into the hippie culture surrounding meditation though. He says that there's nothing wrong with that. He found himself wanting to connect with people outside that space especially hoped to encourage men who had previously written off the idea. That's his desire to write an ordinary dudes guide to meditation john to dispel the myths and preconceived notions about meditation. But this wasn't his first experience with writing professionally. John works as a freelance writer and published his first book a few years before called backpack abroad now through that first publishing experience he ran into many pitfalls it a difficult time. Learning how to self publish on amazon says that he didn't have a great cover which makes a big difference so he's changed since then taking all that he'd learned he wrote him publish his ordinary dude guide. Unfortunately the second book didn't do well eater and the first six months. It only sold twenty copies. John was disappointed. He really believed in his book. And even though it was nonfiction he knew he had a novel idea. He couldn't find any other meditation. Books that catered to men and especially non that had a beer can on the cover. That's when he discovered amazon advertising he started using it an invested. Just twenty five dollars a month i. He sold twenty seven books in august that year and then released a paperback version september. Once again he saw a significant increase in sales. He hit his first five hundred dollars in december of that year when he spent one hundred and twenty five dollars on advertising from there he figured out that marketing was his key and he began to write even more books. In fact between october twenty eighteen in september twenty one thousand nine hundred. John published four more. Titles like the meditation guide. The new books also centered around themes of enlightenment and mindfulness. They were all directed towards his target audience of well ordinary dudes. Sales didn't really pick up until his six called a dude's guide to the couch. That one wasn't unexpected. Hit regularly bringing in five hundred dollars a month on. its own. the whole time. John was writing. He was also focusing on improving his advertising strategy. After learning how vital it was to the sale of the first book. He knew that learning as much as he could be invaluable to the future of his business. This meant expanding beyond amazon. Putting all of his advertising eggs in one platform basket was dangerous as he saw it. He was playing on someone else's turf when they wanted to change the rules his sales could plummet actually happened from time to time which served as a good warning now. John uses many strategies although he's had a blog for years it wasn't until june two thousand twenty. He began posting on it frequently in september. Twenty twenty he began using this service q promote to boost his blog. Posts using this service has posted racked up over twelve thousand shares in just the last four months. Not only that but his sales went up by twenty percent. According to john this is one of the techniques finally allowed him to break through making a thousand dollars a month consistently and get the biggest bang for his book moving. He currently has six more titles. He's in the middle of writing six much more prolific than me. But he also wants to spend more time freelancing which is his main source of income. Not only that but he wants to do this while still expanding his knowledge marketing for a while. He was pencilling in way. Too much work and his health began to suffer since then he's decrease the workload taking care of himself more and his businesses thrived in response. John confident that he will continue to rise to the challenge spreading the word about meditation one ordinary dude at a time. So think about this idea of a large market that we associate with a certain type of person whether right or wrong. Maybe there's some stereotyping there when we think about meditation for example. Obviously it's not all hippie. Women who meditates but what john observed is there are a lot of men who didn't connect to it or didn't relate to at least on a surface level so that's the question. What other markets can we associate with a certain type of demographic or psychographic where the topic the actual thing can be relevant for lots of other people if only the messaging is changed. Somehow i think about in portland. There's a woman owned school for carpentry and other trades and it's not just women owned it's classes for women to learn about carpentry and all these kinds of traits story there. But i assume that at some point they thought you know there could be a lot of women interested in this but historically women are not targeted by other schools workshops or classes. There's been association that it's mostly men who are doing it anyway. It's not all about gender you can think about something entirely different. Think about genealogy think about gaming think about something that you might not associate with younger people or with older people or something totally different. You get the idea here is like you take popular movement consider who might be missing out on it and that's where your opportunity is
Why Not Offer Candidates The Top Of Your Salary Range?
"News. I'm starting to see a lot. More job eds com across ling. Initially it was mainly in asia and the middle east. But now i'm seeing a lot more come through from the uk europe and even the us is great thing and so i thought it might be a good time to share this little perspective that i've got on a conversation. I had fairly recently about the salary range. We've all seen those job. Ads that offer a salary range between x and y based on your skills and experience and invariably of course what happens is the successful candidate ends up getting off celery which is not at the top of the range. It's usually somewhere in between and the justification is of course that you didn't have quite the skills and experience that we needed for this role so think about that for a minute from the employee perspective. You've been told that this is the salary range now being given an offer. But we're telling you you're not quite good enough. You're not as good as we really wanted. We settled for second best. So we're going to give you ten percent of salary and no you can't do ten percent less than the work. We expect you to do the same work. It's not a great way to start your venture with this new organization as a new employee so instead of doing that what i going the other way. What about saying this person loop we've offered you this role. You didn't quite have the skills and experience that we required but we love your attitude. We love you spunk. We love your approach to life. Whatever it is and we're going to give you the top of the salary range now as noted. You didn't have all the skills and experience we were ideally looking for. But we expect you to do the role and we're gonna give you every chance to do that. So we're going to give you the top salary range if you don't meet the performance criteria that we all agree on over the next six months or so then come the end of the year when you get your salary review we may well adjusted down a little bit. Because that's the range of the role and you haven't met the criteria to me as a new employee that would actually be more motivating ben saying we're going to start you off loa. You have to prove to us that you're good enough. I've already proved that. I'm good enough. Because you've offered me the job. And i've been on both sides of that transaction over the course of my life is probably most of us have and i know as an employer these days. That's generally what we do. We offer the range and then we tend to tend to give the new candidate lists than the range. But if you think about it really from employees perspective. I don't think it's totally motivating so i think a much more motivating play would be go with the top range and if necessary put it on the table and say we may reduce it later on or not either way. You give the employees the chance to shine you. Give them every motivation to work. And succeed in this new role. I think it's
How To Silence Your Saboteur with Remy Blumenfeld
"My guest. Today is remmy blumenfeld. Me is one of the world's leading us coaches in advisors. He's contributed more than fifty articles to forbes and has listed by the independent newspaper as one of the twenty most influential. Lgbtq people in the united kingdom. He's been featured the new york times the sunday times. Forbes and inc is clients are leaders from across the creative sector from film. Tv advertising publishing in gaining. Thanks so much for joining me today. Remmy ion is my pleasure. I am thrilled to have you here. We're gonna be talking about a subject. That number one i think is so important for business. Owners and founders but also so timely. I guess i i would say it's probably evergreen. You know it's probably always timely. But it is about that that savage that inner salvator that we have And i would really like to start with asking you to share. What what you think that saboteur is and how you see it affecting business owners yeah so the saboteur is a voice in your head and of course we are all made up of many different parts that may be the salesman that maybe the publicist that may be the shy retiring person with complex beings but when we have a conversation with ourselves in our head very often the part of ourselves that we're talking to in our head is not the most helpful part very often. The part of ourselves with communicating with is the saboteur. And the sabah. I i think it's helpful to think about this in terms of evolution you know. The saboteur is the voice in our head was designed to protect us and to be helpful to all survival by saying. Don't try that come up before and it didn't work And that's very helpful when you're going to be eaten by a barrel full down a precipice in primitive terms. It's very helpful to have a cautionary voice in your head that saying. Don't take that risk. Don't try that again. That could end in failure. You could eaten by a lion but these days you know when the risks were taking not life threatening risks for the huge majority that voice in our head. that staff from evolution is really unhelpful. Because it's it's a. It's a constantly questioning challenging. Tao ching voice the taps into environmental circumstances to remind us why whatever it is about to do could end up in bad trouble and and the bad trouble that it could end us up in. These days is really only failure. Failure as we know is necessary to success. Because if you don't fail dozens of times you won't succeed in my business. Before i went into coaching i was in. I was in tv entertainment. And you had to pitch a whole lot of ideas before you gotta yes. There was a saying that our industry sounds like yes. No no no no no no no no no no yes no no no no no no and you know the voice in your head would always be saying. Oh don't do that. Don't pitch that show put in that proposal. You could look foolish. You could fail. It could be rejected. Who are you to do this. And i think diane you're right that the voice is evergreen sadly but in these times off of stress and scarcity and on news waves being completely clogged with with negative messages. Al-sabah has a lot of material to work on. You know because it. It doesn't take much to derail you because you know. I thought i mean a very simple one is like don't do that. It's a recession. Who will want that. It's a recession and that immediately kind of short circuits so many things just thinking well the economic times a bad so the voice in my head. That saying don't do that. Whatever that might be launching new product lines. Start a business hire somebody expand. Whatever it is you might be thinking of doing when that voice in your head you're sabotage says don't try that those a recession on think you. Are you crazy. The other part of you the pop. That's perhaps a little bit more and daring is very easily put off. So maybe that's you know that's a helpful kind of overview of our savage basically the voice in your head that says. Don't you try that. you'll look foolish. Don't try that it won't work. Why are you even thinking of doing that. Who'd think you up to do it. That's the sabotage on. It sounds like the there are times when the saboteur sounds like the their reasoning is valid. Like what the example escaping. Don't you that. There's a recession right. So so it feels like it's we. Can vince ourselves saboteurs right. A hundred percent hundred percent and the and the sabah works on pre existing agreements. Which are out there in the world which it's part of a that you'll never gonna ditch your saboteur and i think it's perhaps even useful to to recognize that voice in your head has has a place it has a place and if you think of all the different parts of yourself as being you'll personal board of advisors than having one board member who saying don't try that as a recession. Don't try that it went. What don't do it again. You'll look foolish. That can be okay. Annoying let's no pretend it's not annoying tablet board member like that. It's annoying but it can be useful. I think the problem diameters for many of us alone in our heads with the board of one the board member of one that we have is the salvatore and until we labeled at bold member as the saboteur. Recognize that you know. She has a value but she's not driving us to the place where we want to go quickly or in daring courageous ambitious imaginative way initially realized that than we. Oh yes that's the truth. Well it's not. The truth is just one perspective. It's just one it's one perspective and you could even argue that it's a useful perspective but it it. It's the only perspective you become allies because all the conversations that you're having with yourself you'll sabotage in your head end up in feeling defeated and feeling like Thank goodness. I didn't try that because i would have looked foolish as though you see. I think the saboteur believes the failing and looking foolish are the worst possible things that could happen to you. And of course a part of you part of me believes that too because we've all had bad experiences with failing looking foolish and so when the saboteur voice in our head says that we listen whereas the reality is we should as a good chairman of our own board. Say thank you for your contribution. I will bear that in mind and then take some other input right. That's that's the way i look at it. Yeah yeah yeah definitely okay. So how does someone silence that saboteur question. And i'm afraid the answer is you cannot silence you'll sabah. Zabaleta was put that by evolution. Some people's loud too some people sabotage more frequent. However what you can do is put your saboteur in that place and i think the first thing you can do is just by recognizing it by recognizing the that voice in my head that i'm talking with all the time is very often my saboteur and when it creeps in need to recognize that that's that's the perspective but not the only respect. So that's one thing you know the very first thing but it's really important. Recognize the voice in my head is not me it's by sabato and then the second thing is maybe just to kind of put it in a box so i think of my subah diane like a like a still away on my ship right. So i'm the captain and the captain decides where we're going to go how we're gonna get the how it's going to be. Who's gonna come along for the ride and the saboteur is a stowaway who i don't really want on the ship. They are there any way and they are always undermining everyone on everything and it has a useful function but they are still away.
Grow Your Business With These Part Time Hires
"I hire an executive assistant. A virtual assistant somebody that can do your ten dollar tasks. What are ten dollar task swell. These are these little nitty-gritty tests that you are doing right now. That are wasting your time. That are not really worth much. They'll actually bring in money into the company. You should be focusing on ten thousand dollar tasks as the founder as the person that's behind the product. You're the expert. You need to use your genius to bring in the big bucks. You shouldn't be using your time doing admin work we're talking email scheduling taking notes updating blog posts. All you'll finicky things that anybody could be trained to do. If you don't have an executive assistant already you could definitely get one and you could start time twenty hours a week for this job position. I recommended shakeout all my jobs up. H this is a job. Board based out of the philippines can get some really good talent for part time higher for this position. Three hundred dollars a month is the ranger looking at peanuts. Compared to the amount of time you're going to save they're going to save you twenty hours a week. Imagine what you can do with twenty hours extra week to bring in more clients more customers build better products. Do more live webinars make more sales. This is what you should be focusing on. Not adleman work. Okay so i hire executive assistant. This is going to relieve you of all the little nitty gritty stuff and focus on the stuff that really brings in the money. Higher number. Two a part-time content writer are fulltime content writer. Connor on our team was part time in the beginning and he was able to fill in some gaps and the reason why i recommend a content writers. Because they're able to write you. Blog posts are able to write you a scripts for your video. They're able to create your social media. Snippets what all these things have in common. They're all marketing activities that are going to bringing customers. That are make you money. And all they focus on is writing great copy to sell your products or services. You get the focus on creating a better product in great copy. Great writing like a blog post. That's evergreen is going to bring you traffic. Seo is an investment right. It's something that you're gonna reap the benefits for years to come okay. Their work will equal dollars. Okay now content writer is a little bit expensive because they are a high skilled job but you can get some really good writers and some of them were via a word count or per blockposts or per hour. You're looking around Fifteen all the way to thirty forty dollars an hour to just get started and you can start with ten hours a week and move up fifteen twenty as you see fit a gray site to Find somebody who works remotely to help you With this position is we work remotely dot com is a good job site for this type of work is usually a tech site or tech jobs but they also have content jobs. Upwork is also a good place to look for somebody in this area next a customer service agent now. Any customer service asian. You know you may not have that many customers with that. Many customer service requests a great customer service. It goes a long way. It helps you. Keep your customers and get return customers. But i also want you to find if you're gonna make one higher that's part time find somebody who is really going to focus on dealing with delinquent turn delinquent payments a lot entrepreneurs leave a lot of money on the table where they will follow up with customers. That have failed credit card. The don't renew their credit card information. They forgot to update their Their credit card information in their account. When it's time for renewal for baby their membership or their annual access to your community just simply they just need a personal touch to get them to update their information many. We'll just ignore this. And they're leaving thousands. Maybe even hundreds of thousands of dollars on the table off delinquent turn and if you have somebody dedicated that just goes to your stripe account or goes to your back in and says okay here. All the filth payments these are all the customers that are attached to an email each one and reach out to them as an update their credit card information so they can continue to get all the benefits of your products and services an individual email from an unreal. Person makes a whole lot of difference and this is low hanging fruit. Easy part time higher Again all my jobs up h is a good place to find that person. There's also a service. That can do this but i know they have minimums in terms of how many customers or how many failed payments but check them out. There called greedy at greedy solutions dot l.
The Wellness Consumer Is Motivated By Fear
"That shame. And fia are the biggest motivators of consumer behavior. And i mentioned this yesterday as well in terms of the wellness industry that the wellness industry if we look at it through these lanes is really one. That's been built on a foundation of fear. The wellness can schumer is motivated by a fear of illness have not been well and the reason i think that's an important discussion to have is because we in the wellness industry tend to be a pretty positive bunch. We don't like to be seen as negative and fear of course is conceded negative emotion and so if our consumers are motivated by fear and yet we in the industry seeing things through rose colored glasses. Are we missing the mark in terms of our messaging towards our consumers or even worse. Are we missing the mark in terms of the products and services that we are creating for our wellness consumer because if the wellness consumers motivated by fear and we are only seeing things through positive lens with potentially missing the mark. I think. And that's why. I think it's a good potentially important discussion to have an
Dog Threads Designer Chases Coordinated Outfits
"My name is gina. Davis i am the co founder and ceo a dog threads. We are based in minneapolis minnesota. We were last featured on episode seven hundred and We design dot clothing in matching outfits or bloom pups. My husband and i started it as a side. Hustle can have just a passion project for our cup comments in two thousand fourteen. We couldn't find any clothing that we thought matched human like personality. We wanted him to dress. More human like like scotts wardrobe and i was designing women's clothing at the time so we decided to just create a couple designs for him ourselves and people would stop us everywhere we went and ask where we got them and long story short. We decided to start. You know just the side business doing it on Layton weekends together and it was right when instagram started to take off and apparently we weren't the only ones looking for quality threads for their dogs so People started asking for it. We couldn't keep it in stock and In two thousand seventeen. I decided to leave my full time job. To focus on the business. We also launched matching outfits for men women and kids around that time which has done incredibly wellness. Actually the the majority of our business at this point last time we were on the show at believe we were doing around two hundred fifty thousand dollars. In sales we are continuing to grow our direct to consumer market. We also partner with different wholesale accounts retailers but our main focus is definitely d to see sense. Our episode with you guys. We actually were on shark tank season. Eleven about a year ago and we've almost doubled our sales Since being on the podcast with you guys so just really focusing on growing the business and Scaling dot fully but also As quickly slow. One chip i have seen since the beginning of working apparel industry. Over fifteen years ago is a lot of people make the mistake when they want to start an apparel business specifically. They tend to copy what they see as popular. Maybe they change it slightly but they see growth in an area and so a can of knockoff. A popular design and that almost never works out successfully might gain some traction. But you're not gonna gain a really dedicated customer. I don't believe in create a brand story that you need to to be successful in an industry like ours where you can't patent apparel design So i think the most important thing is coming up with a design that is unique and authentic to you in a real reason of why you're creating it to fill gap in the market and then staying true to your brand and gray density not just copying. What you see is popular out there. Which is tough to do. Because know there's so much inspiration out there and there's so many credible companies that i think everyone looks around. They're like tempted to go a different direction. Just when they see something that's shiny new awesome But i think just trying to always go back to yourself said his authentic to you and your company and staying true to that is stepping. What's most important in our industry. Thank you so much not really appreciate those updates and it was great for me to be reminded of dog threads. I remember working on that episode long ago and thinking. This is the coolest thing as you heard. They were doing something like two hundred fifty thousand dollars a year when we first had them on the show and now they've doubled it Lots of other improvements as well so it just a couple of comments here. Gina was talking about how a lot of times in the fashion world people just kind of do knockoffs and they look at something. they're like. Oh that's cool and they make something a little bit like that and as you just heard from her like she's like i don't think you can create a brand story which is what you need to be successful in. An industry like the fashion industry right. So a brand story is this narrative customer loyalty that trust that people kind of give overtime or you could say a brand builds up over time. Depending on which perspective you're looking at and that is the real value in a business like doctrines which by the way. Gina pointed out to a separately. The pet industry is pretty much recession. Proof like during the pandemic animal. Adoptions have gone way up already had pets have been spending a lot more time with them so dog threads is well positioned
Most Small Firms Below Pre-Pandemic Levels, Fed Survey Finds
"You reporters out, offering some insight into how financially devastating the pandemic is for small businesses. A third of the nation's 30 million small businesses say they need government aid to survive the covert 19 pandemic. That's according to a report from Small business administration. It also found sales have not returned to pre pandemic levels for 90% of small business owners that report from correspondent Jim Chris Sula. The annual report tally nearly 10,000 respondents from firms with 500 or fewer employees.
Small businesses see rise in contactless payments amid pandemic
"Business owners have really adopted and glommed on to this new digital wave that we've all been thrusted into because of the pandemic small business owners like never before have been forced to seek help to digitize their business in various ways to try to accommodate the could their customers and try to survive. Frankly beyond just You know they're. They're the current environment so that they can pay their bills given that the lockdowns of had such a the capacity have had such a big effect of small business owners. There was a recent article published about small businesses that talks about how eighty two percent of small business owners are ready for digital payments and other digital methods of doing business as well. There was a study that was conducted by visa revealed. The eighty two percent of small business owners are shifting toward digital payments in response to the pandemic now. These small businesses are rolling out new forms of in-store contactless payments to meet the covid nineteen weary customers that are demanding their protection when they go to stores at the point of sale. And if you've gone to places like target recently or gone to places. Some big box retailers. Then you probably have seen some of the different methods that these stores have used to try to accommodate customers like putting barrier protections on the keypads of the payment like bacteria prevention or spread prevention bacteria. Microbe free plastic. Wrap things on the show what they're called but on the keys where you can punch in your code. I hope you still use sanitizer. Because those things say claim that they disinfect like all day which. I'm not too sure about not exactly sure how that works. But but anyways. Contactless payments in digitizing payments in digitizing business transactions is a big thing at the moment a small businesses or hopping onto you know and honestly there's some evidence that has shown that there are a lot of some big reasons. Why small business owners like yourself. Listening to this podcast. You consider this. The eighty two percent increase of small businesses using contactless payments was up according to the study from twenty percent in june. So now it's well. We're february i now january's over so you honestly at this sixty. Two percent increase in june is massive. It's absolutely massive and it. It absolutely shows no signs of slowing down in the new year since the pandemic small businesses have shifted in general digitizing their operation so if in the fitness industry which i know well of course because i have a stake in the fitness industry. Fitness companies have digitized their offerings. Of course everyone knows about some of the massive at home fitness companies. Like peleton have done. Really well and digitizing their brand and capitalizing on that digitize. They should of their brand and even with boutique studios fifty offered virtual studio classes to the members so that their members could have their workout still at home despite being off down and not able to come in so there have been a demonstration across the board in the us of many opportunities as small business. Owners have taken to digitize their small business and this includes at this point contactless payments. And if you're listening to this podcast. He don't contactless payment is think apple apple pay or amazon. Pay or pay pal. Basically you put your credit card into your smartphone and the wallet of your smartphone. When you get to the register you punch in your code or use your face. Ide- your fingerprint recognition and you are able to charge whatever you pay your buying at the register with your phone you just kinda hover it over the the payment system and it automatically takes your payment. So that's the contactless digitalization of payments that we're talking about.
Are Fear And Shame The Biggest Motivators Of Buying Behaviour? #1161
"Another little insular picked up from tilbury. Dell's book the seven laws of direct marketing. I'll put a link to till's website in the comments below so you can go and check him out but this idea that much of al behavior is subconscious or unconscious is not new similarly when it comes to buying behaviour. The idea that much of our buying behavior and purchasing decisions are driven by emotions rather than rational thought is not a new concept either. That's something i've spoken to you about before on this show but what i found interesting until this book is when he talked about shame and fear being of the biggest emotional drivers when it comes to purchasing decisions. And it's still suggest if you think about the fitness industry. The beauty industry the dating industry the pornography industry. Even all of these industries are driven by. Shame i don't fit in. I'm not pretty enough. Not good enough. That's what is driving these industries. That's the emotion that's driving people's buying behavior and when it comes to fear or we're living through fear right now with this covid nineteen situation. The insurance industry The medical industry the wellness industry even the the wellness industry is being driven by fia. It's not that we're being but we're running towards getting better where running away from getting worse and as till suggesting these book on much harder when we're running away from something with the we're running towards something and so think about your business through the lens of fear and shame being motivated for your customers to make their buying decision and if you understand that and accept that then what you can do is start applying better your your marketing to make sure that you've got the right products and services for them but particularly or messaging to make sure that your messaging is trying to trigger those emotions of fear and shame because that's what ultimately is driving people's buying behavior. It's an interesting thought. And i actually think it's got a lot of merit. What do you think agree disagree. Let me know in the comments below. I do thank you for your time. And i will be back again tomorrow see.
Lessons We Learned From Launching And Growing Our Membership Site
"If you're thinking about launching a membership site or you're going to launch memberships. I in in the next few months don't like spent months building. The whole thing is trying to get it just right instead. Just put the bad bones together in fact you could get away with just having a sales page somebody that takes into a thank you patient. It's great we're going to send you the fuss content next couple of days literally have it not bad boon's and then just test the concept use email to saw driving people to that so many people like delay getting the proof of concept finding out whether people will actually pay for this thing and making sales because that busy still building the membership. I'm still building. We've got loads of friends. Who are in that phase arm still building. It and i'm like come on mate sell it to somebody. Let's find out the actually wanted the likely where you're selling it. Let's find out and just be honest by the way. Don't be dishonest. Don't be like. Hey this is the best super duper membership ever be like. Hey we're launching this. They've this website this new this new membership. It's going to be launching on day. Which is in like two weeks time but if you get in before that poverty email promotion angle. Is you getting a discount. You're getting in i. You're part of the founding membership so get in now so that's a really good lesson. Give yourself a week to get as much as you can gather be honest and the marketing be honest in advertising and get it launch. Then once you've got some cash in and you know people are going to like it you get in touch with those people and help them help them to help you shop the content so yes it does not have to be finished three days to launch as the first one the second lesson we learned was really about when a new member joins your membership. You can use email to give them a really good slightly custom not not massively customized but a customized experience so that you sign post each individual person to the content within your membership is going to help them the most depending on the needs in that situation so the big challenge a membership is for example as soon as you log into the leak. All league members will be completely agree with us. There is a lot of stuff in that. There are like twelve or thirteen complete email campaigns in there and they are beasts that allows us to read through that. Then there's like a whole bunch of training videos and then there's all the qna sessions and then all of the the the the the guest trainings. There's a lot of content so expecting to somebody come in and figuring out where everything is and what's relevant to them right now is too much of an ask so what we do instead. Is we ask people on entry wherever you are what you focus right now and then we put them through an email campaign an automatic email campaign which up once and it's been running for months now which guides them through every few days. Hey rob since your focus is on building. Email list right now. Have you checked out this particular trainer. All hey sarah you your you said that your membership. Here's an email campaign. That's that's really good for selling membership sites and we use it to sell ours. So just drip-feeding that automation signpost and people to different content by just having three four five maybe six tops different automations to help people depending on what the needs. All right now. Means they get results foster. They stick around for longer and they're much happier members. Yeah and you know what it doesn't have to be massively. Complicated can be quite straightforward. You just need to be able to figure out which path by going to go down. Put down that. And don't over sally because a lot of the time actually know people in that. They don't need a million emails to tell them what to do. One of the lessons that we have learned along the ways actually our our on boarding secrets. Initiative was a bit too heavy. We went a bit too hard. Said whoa. I just need a little bit more time between those emails soccer energy. Go and do that thing on my schedule just because you sent some email today saying look at this thing they might flag on so i'll have check that out tomorrow and then tomorrow remailing about something else so just realized that actually sometimes more as long as it's there and it's pushing them in the right direction. Yup you put the problem. You've got there if you end with three days of still that you haven't checked out yet you might think i haven't got time to consume all this stuff and the membership. Which is something. We've heard a lot because there's a lot of stuff in the league so space on those out. What's spacing out right. Now ron to give some people give everyone a little. Bit of more of an idea have we. I think don't down to every third day. I think is what we've done when they got an email pretty much move into the next segment of the campaign at some point when we have to re signed we'll actually teach our on boarding process inside of the league binding. Yeah we wanted to a bit more data because we only teach that we know absolutely smashes it okay. So that's the first two. Also third lesson this of launching the league rob so one of the things i think a lot of people are guilty of we definitely were back in the day is using email as china can new once. Sunday's joined so once. Somebody's a member on that. Paying you every month you use email to notify them about the stuff that's coming up so maybe you've got a live training or a guest workshop or something else and you email and say hey. Don't forget the things on friday. Here's the details and his link see of that and it's very much. Education bats the equivalent of facebook emailing to tell you that somebody's just tag coast poked. I'll email you say. Oh johnny's just poked you. Thanks let it looks a law. Thank you johnny. And so instead what we wanna do is one realize that every mocked every communication that you have we members after they joined is a marketing communication. It's a sales communication and so that means the treated like one through the woods if you think about our approach to solve daily email which. I'm sure you're talking about. One of our frameworks is to take a story and a lesson on an offer. Will you can do that. When you're telling your members about this goofing that's upcoming because it makes your emails stickier. It makes them more interesting than just. There's a thing on friday. If you've got a new thing every day we'll people are gonna get used to the fact that something every friday. They're not really gonna pay that much attention to those emails whereas if the emails offline an interesting in educational and attending in that room right then. That's going to help you along way. So when we send the emails to all members about stuff that's coming up. We don't just say there's a thing on this day about new trainings now inside the membury instead. We'll tell them a story will pull something out of the training. We'll talk about how we met the person doing the trading. If it suggest we'll talk about one of the questions. We answered on the training last night so every time we do it you can pull out something that could be story lesson offer. It could be any other frameworks from the daily email strategy. Basically how about stuff. You're gonna share it on again. Make your emails more interesting effectively. Imagine that you are using those emails to sell it to people who aren't already membership in a second but imagine marketing to your members. Imagine your members to pay to come in at ten bucks. Email should be not good that they would want to go and do it so tree every email communication to you're paying them this like it's trying to resell them which it is remember really is is trying to resell them. Bring us nice and smoothly onto episode episode onto number four point number four which is about every single week or every single month you are almost certainly creating and releasing new content to your members and the great news. Is that is giving you brand new angles. Brand-new stopped talk about to your email list of non-members. So let's say we've just dropped a new training. Which has about how to make sure that you'll grow your list with maximum profitability at one of our of our of our battle plans inside of inside the league so they'll be emails around how it's important to on november saying it's really important to me. She don't run out of money when you grow your email list. Good news is that's one of the things that's dropped inside of our membership. The league come and join the league so you sell. You'll membership based on the content of the membership individual pieces of content. And that means people can go. I'm really interested in that thing because you people are looking for a reason joyal membership and it might just happen to be something you release this week this month or this quarter is the very thing that holds them over that thing so whatever your content is that you're releasing makes you use that as the basis to sell non-members into your membership very cool and again it. Just it just gives you a this unstoppable run of content because you can pull several. Emails are of each and every one the fifth lesson that we learned is that we need to have a series of different promotional campaigns to sell the membership from different angles. So obviously we do day to day my marketing what we call us noble emails. That's like a podcast episode in itself but like just you know ate today emails but also we run these campaigns which have a beginning middle and end like over the course of three days or four days or seven days or ten days. We'll send people to bits of content. Which then linked to a sales offer which then have a bonus or something something cool to hook people in and we know that different people different things appeal to different people and therefore we wanna give people a vast array of different reasons to pay attention to us so sometimes we have campaign which is all email lead and it's just designed to help people what the league is but then they will buy from that will the next campaign might send them to a free video where they go. Watch the free video. That's some education in and if they go march that free video than we put them down a different route so we want to make sure that we're on the you know. Sometimes we might do a free challenge. People enrolled in this five day free challenge. We share a bunch of stuff at the end. We can sell the so. We want to make sure we got a whole bunch of different ways to wrap up the league so that people can see it differently they can understand it differently and it allows them everybody at some point to have seen heard the binny's to see or hear in order to make the decision that that going to actually