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Explain How Your Business Works Using a Bike
"Years ago I had the opportunity to run a small manufacturing business. He was my first opportunity at leading a team of people and as I entered the business on the very first day and walked around and met many of the workers. Many of the folks working in the business a quickly dawned on me that most all of them were there simply to do their job in didn't really think much about how the business worked or the strategies. We were GONNA use to make the business better and I wanted to get them engaged in the business and so. I was trying to find a clever way to do that. I came up with this great idea to use a bicycle as a metaphor for a business and so I rounded up the entire team. I put a ache at the front of the room and I asked everyone. What's this pointing to the bike? Some of them said it was a bike said it was stolen property and I shared with them that I this wasn't just a bike that this was our business and if we could understand how our businesses this bike we could tune up our business and make it go really fast and that's exactly what we did over the next seven years. We use to bike as a metaphor for a business and our business grew rapidly. It got incredibly powerful and L. ultimately seven years down the road our largest competitor made a bid to buy our business. So let me take you on a quick lap around the bike because I believe you could use the bike as a way to explain your team how your business works as well? Let's start with the handlebars we steer a bike using the handlebars? So how do you steer a business? You do it with three things one. You have to paint a picture of the future the vision you want for the business it has to be compelling and inspiring so that your team will WanNa come along with you. Secondly you've got to set your performance standards the level of performance that you're gonNA expect and demand from your team so that your customers get what they need and deserve the third piece is you have to have a mission or purpose a passion that your business is going to support that everybody can rally around and support you in that bats. How you steer a business. Now let's talk about the frame. The frame of the bike is what holds all the component parts together everything attached to the frame. So what's the frame on Your Business? I believe the frame on your businesses made up of three major components number one your organization structure or your organization chart. I have three fundamental rules to to structuring. An Org chart one is it ought to be done by function not by person. The second is that there should be only one person in each box. The third fundamental pieces that your org chart to reflect your business as you see it three years in the future in other words. Make it a forward indicator of what you want. The business to look like the second component of the structure is your your position agreements. It's a way to define the job responsibilities for each individual box. The third component of the structure is your accountability system. How are you gonNA on a systematic basis? Hold everybody accountable. Have people take ownership for their responsibilities in the business? Those three components will give you a solid frame for your so. Let's talk about where the rubber truly meets the road on a bike. The rubber meets the road in two places the front wheel and back-wheel likewise and business. The rubber literally meets the road into places in our business. The front wheel of our businesses represented by our ability to win new customers and the ability to win. New customers made up of three components. The hub of the wheel represents the definition of our ideal prospect. We need to understand that clearly. The spokes on the Front Wheel Represent Our marketing strategies. And we have to have multiple strategy. We can't we can't survive in business with just one or two marketing strategies. We have to have multiple so we have a steady flow of leads and the tire on our front wheel represents our selling process the process we use to take customer from not knowing us at all being so comfortable with us that they'll pull out their wallet give us their credit card and buy our product or service now the back wheel of our business represents our ability to serve our customers. I. It's delivering on the promise. We made on the front wheel and so the back wheel we've got to have processes in place to be able to efficiently process the products and services that we promised so we're delivering efficiently and accurately. You'll also notice that there's there are oftentimes gears on the back of a tie back tire of a bike and those are so we can change speeds oftentimes and business whether it's seasonal changes or economic changes we need to be able to efficiently change speeds in our delivery processes while still being efficient and cost effective. Now how do we keep the both wheels on our bike going at the same speed because it's very important that they go at the same speed otherwise we're headed for a crash so on a bike we use our breaks to keep our our wheels going at the same speed? We have one for the front and one for the back or breaks on our business are represented by our financial controls. These are the documents that we use to understand how well were using our funds or resources in our business so if we're not using things like a a profit and loss statement a balance sheet a cash flow forecast and the budget. Then we're not using the brakes properly in our business. We've got to have those and use those so that we're making smart decisions to run and operate or business now on my bike. There's also a monitor on the handlebars that can the tells me my. My pace might cadence my heart rate. How well burning my fuel in business? The Monitor is our key. Performance indicators are. Dashboard the tells us our predictive indicators of how we're doing in the future these may be things like how many prospects were generating. What's our conversion rate? What's our average ticket price? Those things that'll help us predict the future of our business. We need to have a solid dashboard to be able to make that
Now Is A Good Time To Rethink Your Entire Work Flow
"As businesses around the world. Stop to reopen all plan to reopen the big focus of course is on how to implement new covid nineteen regulations and guidelines and. I've just come back from one of L. Spas here in Malaysia where I was trawling facial and body treatment with the new protocols in place when not opened yet for the public when actually allowed to operate yet so we just going through the motions to try and see what might work for us from an operational point of view. We don't have guidelines from the government yet on what those rules will be. But based on what we've seen other industries based on what we've seen in other countries we assume that we're probably GONNA need Facemasks fray shields and potentially gloves as well now. The good news is from a guest perspective. It actually wasn't too bad. It wasn't really a significant change to the overall guest experience from a therapist experience. It's quite tough so I think as managers of these businesses we're GONNA need to be very aware of the extra strain it puts on people but what was really interesting to me is. I was having a facial. I realized that there's certain things that we've got as part of our protocol which on critical factual facial and that in this new post covid nineteen world with these new regulations in these new hygiene standards. They GONNA become an extra burden either for the guest off the therapist one specific example was when we started facial treatment. We started with a bit of a foot Clinton's now previously the therapist would clean the fate cleanser fate and then they go wash the hands comeback in. Stop the treatment but in this world where we're now wearing gloves to wear the gloves and do before clings and then go away and washed the gloves in the treatment doesn't feel right to me. I'm actually not sure yet whether that's With a real hygiene problem with Adam and if you take these gloves these surgical gloves and wash them properly. I've I've been can continue. I'm honestly not sure but as a guest it still doesn't feel right to me and it also doesn't make sense to do that first part of the treatment which is just a minute or two and then have to throw away one pair of gloves and put on another pair of gloves for something that's actually not critical to the treatment itself which is a facial and so what I stop thinking about is in all of treatments and all of our services that we provide. Do we have little add-ons that we've added on over the years to add an extra touch extra service touch that I'm critical to the result of the treatment and that in this new world just become cumbersome because we know these regulations are GonNa make business tough for a lot of different things and this applies to any business any industry I think if your customer service brawl or customer facing role then there's a whole bunch of hoops. You're going to have to jump through now to make sure that we protect everybody and we keep this cove nineteen pandemic under control and this probably procedures that you've got in place in your workflow in your guests flow in your customer flyer that are going to be more burdensome with these new rules and regulations so the question is that you've got to ask yourself is out. Those particular is every single part of the workflow necessary required for the overall guest. Experience all to get the outcome that we desire. And if it's not maybe it's time to eliminate or at least rethink the way you do it. I hope that makes sense to you because it's something that I've just seen just now literally coming back from one about one about trials we are going to need to change the way we've got some of our protocols in place I think to reduce the burden on either the therapists or the guests or both in this post covid nineteen world. What are you saying for those of you? That are making plans to reopen your business. You saying this or you just implementing the basic covid nineteen guidelines or you starting to see as guests and customers come through that there's other parts of the entire workflow the entire journey that needs to be
Should My Parents Close or Sell the Family Business?
"With us in Indiana. Hero's welcome to the Dave Ramsey show. How can we help? Thanks for taking my goal day with the great honor to do to The question is about My parents family business They have a small Wine and your shop in Indiana and when the state was shut down they had shut down kind of during the peak of the cases in their county and now as things are starting to open back up. They've been doing our delivery They are debating closing the shop down altogether. They are in a really good financial position. their Employees are really eager to return to work especially now with the six hundred dollars. Bonus ending in July on their unemployment They get a lot of money in tips. They a lot of support from the community. They sell bottled during Cold Water. And the community really likes that shop and it would be really sad for them to River the employees if everyone were to get laid off in the shop where to get close. My Dad's sixty six. My Mom's sixty four They think you know they're very blessed. My Dad came to this country with like three hundred dollars on his pocket. And now he's worth over two million dollars closing it. What would they do with the inventory? they could probably sell the inventory off to other liquor stores really easily even at full price because or near retail. Because like why why? Why would they not sell the shop instead of close it? They they could sell the shock. I get. That was part of the closing so they could sell the shop. They try to sell the shop. They sold the shop two years ago and it was very strange. The personally sold it to was having Problems with Indiana taxes and wasn't doing everything above board so the Indiana government actually reverted the licensed actually original owner them and so they went back and reopen the shop. But my mom's been trying to retire for years because they're in the financial cause to do so. My Dad says because they sold it to. Google doesn't mean selling it as the wrong decision. That just means they sold it to the wrong guy. That's true if they sell it now. My Dad feels that maybe the person who buys it isn't gonNA keep employees on. They've got there. Oh the plays that they have are dollars now. I don't have a manager. They know my mom's manager. Okay all right so it sounds like the ready in the season a life there into sell this and have an exit and said I'm GONNA I'll take less for it but you have to keep the employees for years by the deal. That's a bad idea. Actually I think that finding the right buyer might be the right move for them to keep them safe and then also continued the business. That's a really great idea. These are classic small business people. They love their employees. Yeah they they hire three single moms they you know. They're only making like seven or eight dollars an hour but with tips and everything they they do really well with their families. They were hearted jerks your parents. And they didn't care about their people the only thing blocking them from selling it so people and so they make their part of the deal. Thanks guys going better. I just what you the question I have is. Are you calling on their behalf or because sounds like you said they're thinking about not reopening? It's what I thought I heard you say and I'm curious what you're what you're interested in this. Is it just because you feel for the employees or or you try and help them make the best decision? Where do you stand in all of this because like I haven't been able to sit down with them in months like I'm on the front lines? I work at division in a different city. And so you know I. I talked to them every day on the phone about how things are going at the shop. I think you know. I think they made moves to sell it before. They're really ready to retire. The they put me in my sister at their school. They seized a lot for retirement. Anything ready to go. I just think my dad. Especially with the social distancing isn't ready necessarily to. He doesn't think it's a great idea to start that season of life now I mean woods the tax bonuses and everything coming in right now For people people are like the liquor store has long-line but he he opened at six o'clock in the morning. Fifty people in line. It's crazy so each like. Why SHOULD WE SELL MOUTH BUSINESS? The highest it's been in a year. Well I mean it doesn't have to be now but I you could say you know when business slows and there's a more normal rhythm to the business after the shutdowns are starting to go away. I don't know when Indiana's opening up but you go through those different things and say you know in the fall. We're going to sell it or next spring. We're going to see the thing is. If you've got a target it takes the pressure off and if you just go we're not going to sell it. We're going to operated the well. That's forever well if you say we're going to sell it. We're not going to sell it until this happens. The challenge that she has. She doesn't own the she doesn't work in the business but she's trying to help her parents trying to make a good decision. They were torn between the season a life and the team and in my own business and it's a little weird talking to them. I know a lot about business. I'd lead entreleadership. We talked to you guys all the time trying to give your parents advice and direction on this. It sounds like you guys have a good relationship. You can't really just give them the answer. You got to prompt the conversations and give them options and say hey. Here's something to consider. Here's one I got an idea you know in this situation. What if there's a lot of people in the service industry been laid off restaurant bar managers there some sharp people that need a job right now? I gotTa believe I would be considering looking for somebody like that. Who could be manager in this bridge season? Two days talking about take advantage of this opportunity where people were lining up at eight. Am to get liquor liquor. Sales across the country are exploding. I would take advantage of this. Get those people back to work those single moms that they love dearly get some people stable until he finds the right buyer. But I think there's plenty of people who can manage that store while they stay at home but then you can also negotiate that your dad stays on for a year or two years to ensure the team is taken care of as the president or operates. The business as a part of the deal So you could have a transition
Escapism vs Essentialism - Short Term vs Long Term
"The discussion about escapism verses essentially is really question about short term versus long term. Now what does that mean for Your Business? My Buddy Nicholas Ronco headed into the other day with my other buddy rod gun tools on his show the rod life now put a link to that video in the comments below so that you can go and check it out but one of the discussions that one of the parts of this discussion. That became really interesting was when they talk about spas and this concept of escapism versus essentially. And what Nicole was saying was basically much. Spas tend to offer escapism. Whether that's in the form of pampering beauty. It's an escapism. Whereas what we really need to be focused on for the long term sustainability of a business is the essentially which might be things like I guess. Health Nutrition exercise and look my views on the idea of spas once on needs a pretty well known. So why go into that but I do think it's an interesting lens to look at things through escapism and essentially them because to me. It's a question of short term versus long term. Escapism is all about that. Short-term response from reality whereas essentially is about more of a long term sustainable view two things and look I think in the context of every business both the fine and certainly a market for both certainly right now during this crisis. No one would begrudge you a little bit of escapism. Let's be honest but at some point you need to get back to reality. You need to move on to more long-term more essential things so I think when you look at Your Business. It's good to look at it through these lanes of essentially escapism. What are you actually selling? You selling essential items or are you selling escapees and again either is fine and the reality is most businesses have probably selling both. But I think it's important to know at which point you're selling escapism versus essentially them. Because that to me informs how you'RE GONNA message it informs me what the price point. He's IT informs. Even the timing of when you're offering it so I think looking at your business through a lens of escapism versus essentially short term versus long term. I think it's a really powerful thing to help. I guess redefined what you'll really selling them. What the real value is that your bringing to the market. So do yourself a favor gone have looked you'll business through that lanes of escapism. Essentially I think it might be pretty revealing orbiting. That is it for today. I do thank you for your time and I. We'll be back again tomorrow.
Washington State business experts call for more flexibility in reopening businesses
"Now business experts telling Cuomo that they fear some businesses will never come I'm back after the pandemic comes at the Oconee spoke to you a doubly columnist honesty in different areas you done a business economics professor Thomas Gilbert says he wants governor Inslee to give businesses more flexibility in choosing when and how to reopen their operations we used a hammer to shut things down to control the epidemic we need a scalpel now to reopen and made very careful little decisions he says it's imperative that businesses implement strict health guidelines but stresses that if the economy isn't reopened quickly enough many businesses will be gone forever I really believe that each business image factor each store can make slightly different decisions because of the layout because of who they're working with because of how the job is being made professor Gilbert also says it's important that students go back to school this fall even if it's part time in order for parents to work he believes this is especially essential for families of low or middle income children have to be able to go somewhere forbearance to be able to go back to work as for how long he thinks it'll take for the economy to rebound so I think we will have recovered in some respect by the end of the year I think the economic engine will be back but even if the economic engine by December twenty twenty is that ninety percent that's a very different economy than what it was in January I also talked to the president and CEO of the downtown Seattle association he agrees that recovery will take time a matter of years versus months they'll want to come back to a vibrant environment or one then they're going to know that they
PA Gov. Tom Wolf shows sympathy for affected businesses as 12 more counties are allowed to partially reopen
"Unlike earlier this week when he lashed out at anyone threatening to defy his stay at home order governor Tom wolf was sympathetic yesterday to the challenges of the pandemic K. Y. W. suburban bureau chief Jim mill work reports twelve more counties are set to move to governor was yellow phase next week that means eighteen will remain red including all the counties in southeastern PA now if you live in one of the eighteen counties that remains in the red zone you may feel disappointed or frustrated right now but governor with points of the damage the virus caused in Italy and Spain where they waited to take action and while he acknowledges the very real economic damage from the state homeowners in Pennsylvania he describes it as less bad compared to the health crisis it could have been no one would would would want this if we had a choice unfortunately we did not have the choice this virus was imposed on us and we are all trying to do the best we can governor will says while most people look out the window and see beautiful spring weather people who study viruses and how they spread see danger and the governor says frustration needs to target the virus not
How to manage multiple side hustles?
"Hi there. This is Angela from Toronto. I've been listening to the show. Sincere to and have been listening to the episodes. I originally missed. I was inspired by Erin from episode. Nine Oh six and have started working on publishing public domain titles as evokes my question for this hassle is how to determine how to best use my time. I'm a full time school. Principal and already have an income generating side hassle restoring and refinishing furniture. If I spend time on the books I'm not able to spend time on my other side hustle. How do people handle multiple side-hustle projects? Thanks Chris I'm looking to hearing from you. Thank you so much Angela. So glad you're out there and I for one and impressed with your ability to do all these things especially being a full-time school principal. So this is one of those topics in which there is no single. Answer for everyone so. I'll give you three approaches and for both Angela and our listeners. Maybe just kind of listen to these sit with them and see okay which one is best for me or perhaps is best for me now because it might change over time okay so approach number one is start with many narrow to one so you're new to this world you're experimenting. You've got several different ideas. You try different things all totally normal and over time. What you're probably going to see is that you're better at some than others. You're getting a better response from some of them that others what you learn along the way. We'll informed decisions and make you think. Oh I actually. I don't want to do that right now. Or this other thing is really cool. It's GonNa take off or I'm really just enjoying putting the time in on it so you start with many and then over time you're like okay. I'M GONNA go all in with this and when I say all and I don't mean you're risking your life savings and years of your life. I just mean like okay for the next month or two for the foreseeable future. You're going to make that your focus approach number two is kind of the opposite. Start with one and then add as you go if you can so in this case you work on one project for a while and then you see just like what. Angela doing here. What your
What to Do When Scared Workers Don’t Report to Work Due to COVID-19
"Other three million people. As I'm sure you've heard made first time claims for unemployment in the past week that brings it to thirty six million plus in the past couple of months there's a whole slew of second order effects out of that of course and one of them is that the Labor Department has told cities and states they have an obligation to detect waste and fraud in the unemployment system and there are reports of states that have been pushing companies to disclose when employers refused to return to work then as marketplace's Justin Ho reports. That is putting a whole lot of business is in a pretty tight spot about two weeks ago. The Vermont Labor Department launched a Web page for businesses to report employees. Who declined offers to return to work by doing so? Employers could effectively kick those workers off of unemployment insurance though there are some exemptions mark. Fryer Cohen's restaurant called the reservoir in Waterbury Vermont. He says he isn't happy with the tough choices that may force him to make. It makes it very difficult to think that we would have to turn to the state and tell them that they should pull their aid. Prior laid off all of his employees and mid-march he also took out a paycheck protection program. Loan which can be forgiven if he brings his head count backup during the loans. Eight week window restaurants are allowed to take out but Vermont hasn't allowed them to fully reopened. Friars restaurant is closed. We're not rushing to bring people off on employment will can't reopen our doors because of state order one of friars former employees is sage. Guggenheim had chef at the reservoir. She says she'd love to get back. But given the safety issues of returning to work she understands that others want to stay at home. We don't want to force people into a difficult position where they have to choose between what they want to do and what they have to do. Businesses want to keep good relationships with their employees says Labor Economists Teresa Ghilarducci at the new school. They also have the loyalty and relationship of trust that builds up over time. Several other states have set up similar websites for reporting employees including Montana Oklahoma Tennessee in South Carolina. Frank NAP is the president of the South Carolina Chamber of Commerce. He says many businesses are realizing a hard truth about their P loans. Despicable low may not be forgivable. He says some may decide to give back their PCs loans rather than force their employees to return to work. I'm just in how for marketplace
Mixed Messages Is The New Normal
"Over the past few weeks especially of received the number of messages from people all around the world really asking me to clarify various things asking for what's happening in my part of the world because they were saving mixed messages from their particular business they have particular city country location. And what I keep telling them is mixed. Messages is the new normal. We have to be ready for the fact that we're going to continue to get mixed messages for quite some time because this is really uncharted territory for us for for all of us really so I think what that means is a couple of things that you need to be ready to make decisions in the context of those mixed messages so you're gonNA make decisions without potentially all of the information all the accurate information even sometimes and also I think from a customer perspective from a client perspective. We have to be mindful of the fact that they too are receiving mixed messages. They getting mixed messages across social media across the news outlets across other businesses. And so we have to be tolerant and understanding of those guests those customers those clients. Who Don't get what we're doing and we've also got to be careful. I think not to over communicate and I know that seems kind of counter intuitive right now but we're all suffering I think from information overload and so I wouldn't try to bombard with messages necessarily but just work on the communication style work on getting them just the bits of information that they need that. I need to know the whole story of what you're doing. Do they need to know every single detail of the procedure or do they just need to know a couple of key facts so I think reduce resisting information is an important thing understanding that as a company as a business as a manager as an employee you're going to be forced into making decisions with mixed messages with mixed limited information and as a customer? You're going to be confronting mixed messages in other areas. And so when they come to your business you need to understand they gonNA be confused
Returning to the Workplace AFTER Quitting Your Job
"I'm curious similar Graca. I live in New York City. I was featured on episode twenty one and my side. How Saul is Rosa Gold? Which is a multichannel ECOMMERCE BUSINESS? That sells personalised and monogrammed accessories and the biggest item. That we sold were monogrammed. Lincoln scarves the way that I started this business. It was really organic. I was working as a television producer in a role that wasn't as creative as I had hoped it would be so I think in my spare time. I felt like in creative so I started to make things with my hands and my my natural habitat in new. Creativity is was always sewing making apparel and clothing and accessories. That's what I had always done when I was a kid for fun so I started doing that again. I just needed to inject some more creativity into my life and I created this monogram scarf for myself and I wore it and all my friends were asking for one so I was like maybe this is something that people want and at the time at sea was kind of on the newer side and it was only for handmade items so I put this one style of scarf on se. This was my first foray into commerce and it sold like I was selling stop. I wasn't telling Hind but people were buying these monogram scarves for me so it clued me into the fact. I L like people want this and it's something that you know. They're willing to pay money for and I was getting good reviews. Those like great. They like it and kind of expanded from there in a way that I never intended to start a business. I did it for creativity. I did it as a hobby Once I put everything on ads e e commerce became very really fascinating to me. How it works how you can get ideas from customers how you can try new things with like a very low fall on your face rate like you can try something out. It doesn't work. You can change direction and it's not that big of a deal so yeah it was berry not normal. In the sense I started with the thought of Business. I just wanted to be creative again. And then from vast from the business and what I realized in that process was I really enjoyed thinking about other types of businesses how to make them grow and while that happened the passion for my business or the joy that I was that I used to get for my business. I it just became really Adult doubt a little bit. I was working a lot by myself. I felt a little bit isolated so kind of all in that timeframe I realized that I really now am fascinated by ECOMMERCE and every day. There's something new. There's a new way to get stuff that you need deliver greater house and bought on the Internet so I sort of decided that using all of what I learned from starting my own business and running it for a few years and then now helping other commerce business owners. I wanted to take all of that and land myself a role so go back to her. Which is the emphasis of what many people start out when they start when they start side hassle to but I decided I want to wanted to go back into the workplace at a company. I was really excited about working out with people that was really excited. Were with and to work on an ECOMMERCE Seymour. I felt like I was part of something in. We were really growing it. An exciting things were happening there. So that's what I did. I now work at a health and wellness. Start Up New York City. I love it. It was for me the best decision. I get to spend my days with the smartest people out there. I'm challenged every day. I get to work on a team again and that is really fulfilling and rewarding to me to work collectively with other people to accomplish something so my side. Hustle. Rosa Gold is still operating. One of the challenges was when I was going to go back to work a nine to five. I knew I did not want to just shut down my side hustle. It has brought so much into my life that that would be a disservice to me for many reasons. I had made friends through it There are so many reasons why it was so great for me to keep that side-hustle running the biggest challenge right now is figuring out how to transition business And continually come up with new ways to allow it to rise on removing me from a little bit like the day to day operations. I still am involved but I just needed to not be the line running day-to-day thank you so much. I really appreciate those updates. I know our listeners. Do as well. I always like hearing from people who find different approaches or creative approaches who are pursuing kind of hybrid model. We have a lot of listeners out there. Who are you know aside hustling while? They're working their day job than they go all in or maybe they go half time. Maybe they're focusing on parenting for awhile. But then they're also trying to build an income source. Maybe eventually go back to the workplace. You know everybody's navigating these things differently like we're all on a journey right so I think the key point is you have to find what works for you like you've got to find the thing that works for you at this time at this season in your life recognize that it might not be the same thing that other people are doing recognize that it might not be the same thing you did last year. It might not be what you ended up doing a year from now. And just having that flexibility adaptability really is a key to success or at least a key to wellness. People often feel pressured to do things a certain way. And one of my favorite things with this podcast. Twelve hundred episodes and counting Is showing that there are a lot of ways? You don't have to live your life the way others expect which is kind of my life. Mantra what I've been teaching in different ways for ten years more than ten years now at this point so it's just fun to highlight different examples. Thanks again to Kirsten for bringing a new one
The Secret To Making Money Online is Not What You Think
"In today's dash inside the podcastone simple question and this what makes money online. Now you might think. What kind of question is that? It's kind of weird right And you know everybody knows what makes money a line and so you know. Just show me the methods. Show me how to did and I'm just going to do it but the reality is that because most people don't have a clear answer to this question even more most people never asked this question. Never think about it. Because of that they struggle they will keep continued to struggle and unfortunately most people will never ever make any money. Allott saw in today's podcast. I'm going to answer that question. I'm going to give you the guidance. So that by the end of this episode you know what the focus on and how to really turn your own business around and stock really take massive steps toward making money and getting the result that you are amy for now. Let's talk a little bit about some of them. Well known you know misconceptions about making money line so a lot of people famed that it's all about tropic right. They think that you know when you ask them the question. What makes money online they think while tropic right because if you are able to generate a lot of tropic you can Make money right and on the surface. It might seem like that right but any experienced marketer will tell you this that you know you can have the best website in well you can have the best sort of you know tropic generation skill in the world. But if your product or services not what people want then you can send thanks of thousands of visitors to that page and nobody will by nobody will take action. Nobody will do anything so yeah. Tropic is a component of making money line. But it's not the only one besides you know if you're for example doing coaching and you're selling Five Thousand Dollar coaching program. Tens of thousands of visitors. You might just pain because if you get the ten people really want what you're selling and they have the money to buy. They will just by right so it's not really trophy. That makes money a lot now. Some people think that you know well if it's not tropic then it should be a product right It should be percent product. So you know. They spent weeks and months on creating product if it's digital or way jump into the e commerce and the stock to create a white label product for example or or take a white label product and try to build the brand right out of the gate invest enormous amount of time and money into this and again after a while realize well. You know. It's not actually true. You know that product doesn't make any money. I have the product but now nobody's nobody's coming to my side. Nobody is buying anything so it's really not not a product in other. You Know Assumption. That a lot of people have well if it's not tropic it's not product then must it must be a website. You know you need to You. Need to have the left side Or You need to have a store right and so a lot of people think well if I build a website Google store then I will get all the money I need and actually that's how I started when I started in two thousand eight and the end of two thousand eight. This is what I thought you know. I thought well I just need to one side. side. I I put put some some content content on on it it and and then then you you know know all all the the people people from from the the well. well. We'll We'll see see this this side side will will come come to. to. My My website website will will buy something. And that's how I'm going to make money now after a decade online and kind of trying all of these things in focusing on all of these different aspects on tropic generation. You know I have been obsessed about it. And even how can I generate more and more traffic on product creation? How can create better products and and also websites in an e commerce starts off focusing on all of this? You know I realized that there is just one indicator that you need to focus on if you really WanNa make money align so the real answer to what makes money online is access and more specifically access to people when you have access to a lot of people that are interested in what it is you are day or what it is that you are selling you can basically get results and make money every single time you even more if you if you started work around and if you think about the most volleyball companies in the world companies such as facebook such as Google such as Amazon you know. It's not their website. That is so volleyball. It's not their their you know their platforms so their products or services that are so valuable the most valuable thing that these companies have is access to lots of lots of people and access to a lots of lots of data about those people so now they know that someone who's searching for XYZ. He needs to see this product or disservice right and the same with facebook. You know you give all the information to facebook. People devolved information to facebook. They know so much about it about you that they can present an offer to you that you can't resist and you will. You will take right so bottom line when you are building an online business your real sort of key performance indicator of your online business and it really doesn't matter whether you are just starting out and you have no access to nobody or you are already kind of an Oakland. Company tries to break into the online world. Or what are you have some business going on right now? The only key performance indicator unique to focus on day in and day out is how many people I can access with push up a Boston. And that means building an email list whether buyers list or or it's a prospect list but building email every single day focusing on growing access to more and more people from around the world. That are interesting in the topic that you are covering that your business is about and by getting access to more and more people. You have an opportunity to make the money that you want.
Changes to Relief Program Trip Up Small Businesses Seeking Loans
"There's a big question looming over the paycheck protection program that the federal government set up that aid money is not reaching business owners of color why not and here's Danielle Kurtzleben looked into it the first time Rosemary Bolger applied for the small business relief loans it didn't go well she needed a loan for naco creative her small Minneapolis based company which has created ad campaigns for brands like the NCAA final four so she went to her credit union they were hard to reach but eventually I got through to someone and they emailed me back saying the current process for them because they don't process SBA loan I wasn't aware of that then after trying and failing it to other banks she managed to find one that was accepting applications for new customers and she quickly applied but then next week I got an email from them saying you know the money is running out and then now it's just going to prioritize their clients that had borrowed before the budget has applied there again during the second round of funding but hasn't heard back yet but she could use the money and fast her team is currently working through the pandemic without pay we will have a healthy pipeline coming into this year as soon as this came down everything went on hold and then disappear lawmakers set aside thirty billion dollars for smaller lenders with an aim of helping business owners of color like Bhoja but a new report from the small business administration's inspector general found that minority owned businesses may not have received loans as intended because the agency didn't tell lenders to prioritize those borrowers the carers act ten rules specifically laying this out the report also recommended that the agency collects demographic information going forward an additional problem for these owners is that they are more likely to be sole proprietors in other words their businesses are owned by one person according to Ashley Harrington senior policy counsel at the center for responsible lending what we're talking about getting rid of color most of them are very small businesses so their sole proprietorship or they have less than ten employees who are likely to be a sole proprietorship than any of the other small businesses the budget has six people on her team and they're all contractors making her business one of those one person's sole proprietorships some of those were only allowed to apply for PPP funds one week after other businesses that put them in the back of the line to get the money which ran out quickly during the first round in addition relationships with banks matter according to Michael Roth he's managing partner at next street which works with local governments on small business policy black and Hispanic owned businesses because of their lack of access to capital and banks and financial institutions and friends and family are far more likely to use personal funds to finance their businesses and generally that's run out of you know personal checking accounts that could be a problem for some businesses in the program because some banks would only loan to people with business accounts so owners without those were shut out boy just says that if she doesn't get the funding it won't take her business down completely but it could make life harder the main thing that we're on the verge of losing in their office space but yeah we will go out of business but it's it's already hurt the contractors who rely on her for income one of my team members and taken a job with Amazon for example but but we're still pushing to get business in for now she says they're working on a new project to make sure health information about corona virus can reach poor and immigrant communities as well as communities of color Danielle Kurtzleben NPR
How Long Would It Take To Change The Culture
"Over the past couple of months of lockdowns around the world? There's been a bit of talk about how long it takes to change a habit and most of what I've seen suggests that it's around about two months. After about two months of doing things a certain way having certain routine then for most people that becomes a new habit but what? I started to think about is. How long does it take to change the culture take for example the handshake in Australia? We're on from or the kiss on the cheek in many parts of Europe as a way of a greedy. That's very much a part of the culture which in a post cove in nineteen world probably doesn't make a lot of sense instead something like the having Thailand where they have the war gesture the hand greeting. That probably makes a lot more sense. So how long would it take for these social distancing rules around in nineteen to prevent us from the handshake or the kiss on the cheek? How long would it take for the y? To become part of the culture of greeting in those countries has another one. WanNa think this one out loud but what about the pub culture which again in many of those countries is a big part of the culture that pub culture if the pubs are remained closed for another? I don't know two three four five six months dear eyesight again. I don't want to sign that allowed. It scares me but if they would stay close for that period of time or if they're the new normal was to change in change the environment in such a way that the pub culture is more used to be with social distancing. And all these things. How long would it take for the pub? Culture to kind of disappear. Is it again three six months twelve months thing or is it a generational thing? Is this sort of thing that means to skip a generation before you really
Pinup Photographer Gets Creative with Facetime Sessions
"My name's Aaron Riddle. I live in Temple Texas mice. I turned full-time GIG is called. Lonestar pinup and I was last featured on episode one. Forty Seven I. I got into photography as a hobby. Because I I really love the styles of the nineteen twenty s through the nineteen sixties Everything from flappers to movie star Glamor shots to Maud. Miniskirts and I wanted to try and recreate some of the Classic Nineteen Forties and fifties and illustrations through photography. I originally went to school for graphic design and I did that professionally and freelance. For several years I gain proficiency in photo retouching image manipulation and I did work for other photographers in studios as well as personal projects before I decided to invest in my own camera and equipment and dive into the world of photography. So my studio hasn't changed a whole lot in the few years since our last episode I'm still booking plans regularly even though the photography businesses cyclical. So there's always gonNA be. Slower periods are advertising strategy is pretty consistent. We mainly focus on targeted ads on Google facebook and instagram. To women in the general possibly they have a life event coming up like an anniversary or birthday. I will run. Specials attract new clients and add context to our email database and we have a new and improved website since last time. So that's much easier to navigate and for us to update and are a lot of our clients have really responded positively to that one of our biggest challenges is having the time to keep up with social media as it's evolving. It's when you have fifty seven things to do as the business owner And that kind of thing can get pushed to the wayside. Since I've been unable to see plants in the studio for the past several weeks. Due to the run of virus shutdowns. I actually had a lot more time to post on online. And we've been promoting our solution to that problem of the social distancing which are digital sessions. So we are now offering photo shoots over facetime which has been a fun way to keep in touch with our clients and make a little money and keep everyone safe so I had never heard of this before a client messaged me and said Hey. Have you heard of this And I was I hadn't so I And I don't use facetime on a whole lot in my whole life so I did a call with my assistant and figured it out because like I also looked online. Couldn't find a lot of information on this. I mean I saw that. Maybe some people were doing it but there is no no real information beyond that on the technical aspects it so we kind of did a trial run with her and so there is in the bottom right corner of your facetime all. There's this little white button and that allows you to take a live photo like if you if you have an iphone. You're familiar with live photos ready. It's basically a short little video clip So we're able to taking the photos during their session and editing. Those and the fun part about it is that we didn't have before is it actually allows us to incorporate that video with the photos because if they come in for a photo shoot. We're not shooting video but like this way we can kind of put it together and like a little slide show with the photos and the video so it's been fun. Different and people are fascinated by it because they don't understand how that works in like why. Why would that be good? Or why would that be what I want? And then when they do it. They're like that was really cool like a second home and that was fun and I haven't put on makeup in a month but you know that was a thing to get motivated today so it's not really really done. If someone wanted to follow in my footsteps I would say to find a niche and to excel in that so there are a lot of photographers but there are a lot of thin appetizers and there are even fewer of those who are exceptional. So if pinup photography happens to be your thing then do your research because all the little details count out to finish product that really stand out. I thought this was just an incredibly interesting adaptation strategy. I create ahrends advice in terms of you know if somebody wants to follow in her footsteps. They need to specialize because there are so many photographers there. Not a lot of pinup photographers. So that is good advice. Good Classic Advice. What I think is is modern. So interesting is this transition to doing. Facetime photo sessions. Which as I said I'd never heard of before but there is clearly demand for it and in some ways it's easier for both Aaron the photographer and for the client perhaps. So there's all kinds of ways that you can adapt. There's all kinds of ways that you can modify or if you can't adapt and modify the existing service that you provide. Maybe there is some related service or something that uses a similar skill. Set that you can do during a time in which it's not business as usual and you can't just do your normal thing so aren for inspiring me. I was like wow. That's pretty cool. I I had no idea so. Thanks for sharing your story inspiring me and hopefully our listeners as well listeners. Twenty twenty is our year of the pandemic. Wait that's not right. Oh it's the urban interaction that's better arguer have interaction if you have a question if you'd like to update us about your side-hustle how're you doing out there? Or if you'd like a Pinup facetime photo session offer that. Actually you need to go to Erin. Her website is Lonestar. Pinup dot com for everything else. Come to SOTTILE SCHOOL DOT com slash questions. We're going to feature them throughout the year long updates and other listeners as they launched their projects navigate this New Economy. Figure things out find a way to come out of it better than we were before. At least that's my goal for myself and it's my call for you as well. Thank you so much for listening. My name is Chris. Go about this is
Sit, Listen and Dismantle
"First of all can like. I do every single time that I chat with fantastic folks like you. Thank you for your time. That is the one thing that you cannot get back and it is extremely valuable so thank you so much for taking some time out with us today. Thank you for taking the time and inviting me. The second thing I'd like to do is to ask you to tell us about yourself now when I say that what I mean is feel free to go all the way back to win it all started or you can start more current day. Tell us about sure. Well I guess going back to. When it all started I grew up in the nineteen sixties and was very much a part of all of the various political movements of that time and student movement in the Civil Rights Movement. I worked in the south as a civil rights worker in Selma and Montgomery in southern Alabama and south Georgia and then became very involved in social conflict and was actually at what you can think of as a professional conflict creator. And what then happened is I realized that if you wanted to achieve something like the right to sit in the lunch counter and be served demonstrations. Were a very good way of doing that. But if you wanted to change people's hearts and minds you had to dig deeper. And you had to have a different set of techniques you would adopt and so I had become a lawyer and was practicing constitutional law civil rights civil liberties law and then became a law professor. And after that I became a judge for the state of California in a couple of different administrative agencies and realize that what I was doing wasn't really very effective or very satisfying and discovered in nineteen eighty mediation conflict resolution and have been practicing full-time ever since now so I have now for the last. Forty Years Bene- fulltime mediator working with everything from divorcing couples families community disputes cross cultural disputes. Through litigated cases organizational disputes workplace disputes. I read several books on those and mediated hundreds and hundreds even thousands of those disputes. I also work internationally. I created an organization called mediators beyond borders. And we're working in a number of different countries right now so this has been an amazing journey. And what I've realized is that things that I believed in when I began are very much. A part of the process treating everybody with respect and dignity creating kind of equality in terms of who has the right to say what issues need to be addressed creating dialogues between people doing problem solving working together creating collaborative approaches to difficulties that people phase. That's the basic idea of conflict resolution. And what I basically do every day now came. We're GONNA take a step back a little bit and learn a little bit more about you. What's your favorite thing to do? My favorite thing to do is to work with people who are completely at odds with each other and find ways for them to discover something that is really quite wonderful about the other person something interesting something that they hadn't been able to realize before him some ability to appreciate the other person actually is to create conversations between people who haven't been able to talk to each other now going back to your background. You mentioned that you were involved in student rights and then civil rights does not normal. What made you want to be involved in that type of work? Well it isn't really normal. It wasn't normal at the time. It's a little difficult to describe today but we kind of can have a bit of a sense of it. Came from a rural place from a place that said that we are all human beings and nobody deserves to be treated this way. It came from a kind of fundamental belief in democracy that everybody should have the right to vote. Everybody should have the right to participate in deciding what is going to happen regarding the issues that impact their lives. Once I got started and became quite clear. The more that you read the more that you heard about what was happening in the world it became obvious that if you didn't act you were really retreating from a fundamental moral issue of our times and that even though it was scary to work in these environments we were attacked and had to face dogs and police officers in Ku Klux Klan and a lot of violence. The alternative of running away to me was scarier than the one facing up to a major challenge that everybody as We knew that if we didn't stand up to it something really important would be lost. I'm not sure exactly whether that answers your question. But that's kind of close to what I think. Most of us were feeling. That's really good. One thing that I wrote down was the alternative was scarier than the danger a lot of times when people even in business right you think about what if it doesn't work or what if it fails in? I know in my own journey. It was just that it was the thought the idea or the chance that I don't give this. A try is scarier to me than doing it in failing so I definitely get that obviously is not on her level of the work that you guys did but definitely get that principle. Do you see any parallels in today's culture to in the sixties or has. The conversation of the narrative been changed such that. We just don't talk about it as much because the issues are different. But it's not a lot different. Yeah the same meaning what these specific form of it was. You have the right to ride on a bus in an integrated group. Do you have the right to sit at a lunch counter? In order a meal you have the right to use a water fountain that says whites only on it. Those are the specific ways in which this would show. But the general the underlying issue was the issue of recognizing the value and importance of diversity recognizing value of importance of coming to terms with people and cultures and even personalities and political views. That are different from those that you have for yourself. And so that continues to this day and is a very fundamental. Almost I would say again a moral like question about how we treat each other and this is one of the reasons why we are divided really as a nation because we haven't yet gotten to the point that we are all in this together but that point is being made right now very powerful a by the corona virus. We are in fact all in this together. Everybody can get this disease. Everybody can die from it. Everybody is being impacted by all of the various measures that are taking place. And so there's a kind of a way in which we are being brought to realize that the little divisions that we create between them and US between if you're mailed with people who are female pure white people who are black Anglo Latino whatever. It might happen to be whoever you are. The entire world is basing this issue and we are stronger if we face it together and I think what we have to then realize is that this is only one of a number of global issues that no longer respect national boundaries. You can't deal with corona virus in one nation. Only art modern system of transportation means that it can go around the world in a matter of hours and if some group of people come down with it in one place other people are gonNA come down with it somewhere else. So we're being forced to look at this and I think there are other issues like that that we're being forced to look at by circumstance but the reality owes goes a deeper understanding that we can come to and my way of saying that in in all the conflicts that take place between them and us we have to realize there is no them. There's just us and the creation of the idea of a dam is something that has taken place inside of our heads out of fear out of frustration out of our own inner needs. It haven't been mad out of Hanker over some way that we've been treated but it's just a construct that we've created and it's one that isn't particularly useful and it's one that is incredibly damaging both to others and to ourselves
Here's Why The Wake Up Call Will Be Short-Lived
"There's a lot of talk about how this crisis is going to be the wake-up call. We all needed businesses companies individuals. It's the wakeup call. We need to live a different life to live a better life to look after the planet. All of these kinds of things that go towards living better live but I just don't actually think that's going to happen and there's a number of reasons for that You know I think there are structural reasons that we're not just set out for it right now. Is cultural reasons in that. Previous way of life that we've been living prior to lockdown is embedded in our cultures. But I think the biggest reason is simply financial and that is survival. I think people are going to be in survival mode after these and I think as we all appreciate survival mode is not the kind of mode where you generally get good behaviors so if anything I actually think we're in for a hell of a lot worse behavior over the knicks sort of three to six. Maybe even twelve months after that then we can talk about. Maybe the recent that we need to have that becomes the wakeup call. I think three to six months down the track. Maybe twelve months down the track. I don't honestly genuinely believe that. This big reset that. We're all talking about these different. Why of living alive. I actually don't think that's going to be a positive outcome. At least in the short term short term to me it's going to be survival mode and survival mode never prompts.
Should I create a new company for my product idea?
"Hi this is cody. Howard from Boise. Idaho and I've been listening to this show since the very beginning exciting to say I'm a recent side. Hustle is the route podcast rusty creatives philanthropists entrepreneurs and business leaders about finding the path to a more filling life and actually took me around eighteen months of analysis paralysis and getting over the fear of failed past projects to record the first episode. And actually get something out there. But what I've discovered they're out this process. It's actually very common for people like me who are wanting to start a project or a side hustle and now working on a fear journal to help ambitious people gain perspective on their fierce and move from that place of analysis paralysis and into action. Which leads me to my question. My question is because I do not have a large audience or authority in the space is a better to create a separate site and brand altogether for ejected consumer products or fear Journal and keep it separate from the podcast or combined them from the start. Thanks for listening and I can't wait to hear your input. Keep up the great work everybody coney. What's up man? Thank you so much for listening from the beginning. Wow that was twelve hundred twenty two days ago. Amazing congratulations as well on getting over the fear of failed past projects. Indeed you are not unique in that way as I said pretty much. Everyone struggles with this one way or another. I certainly have so the fear Journal. Sounds like an interesting idea. Definitely seems like something for anybody with a creative project. Actually not even just entrepreneurship side hustling but anybody who has a dream and wants to make something like we all struggle with these kinds of issues to some extent or another so as to this question about whether you should create a separate site and brand or essentially kind of integrate them. Combine them. So I think that there's not a right or wrong answer necessarily even if you made a separate brand and website. I assume you would promote the journal on the podcast which you should but my inclination actually based on. What you say is that it's better for you to do that. Second option and combine it from the start and the reason is because you say you don't have large audience but presumably you're trying to grow an audience around the podcast. So why not tie them together? Somehow you know in fact why not involve the listeners in the creation process tell them your vision share the story as it evolves and then if pure journal is successful well it's now linked to the podcast which is not a bad thing at all and if it's really successful than it can go off and become its own brand which is also an ideal outcome so it just seems to me that way doing the integration. Brian trying to build two separate brands from the ground up at the same time. So that's what I think. Let me know how it goes. I would love to see this journal whenever it's ready.
The Federal Financial Help That Small Business Need to Stay in Business
"Well. well. Thanks Thanks for for joining. joining. This This week's week's radio radio show show remembered. remembered. This This is is the the final final word word in in small small business business for for those those keeping keeping track track listeners. listeners. Now Now show show number number five five eighty eighty four. four. I'm I'm recording recording this this from from my my home home studio studio because because of of Corona Corona virus virus and and I I just just want want to to say say that that this this episode episode provided provided by by next next diva diva the the all all in in one one communications communications platform platform for for your your small small business business fun. fun. That's That's a a word word that that we we need need more more of of these these days days especially especially as as I'm I'm now now recording recording from from home home during during the the cove cove in in one one thousand thousand nine nine hundred hundred and and it's it's very very difficult difficult with with everyone everyone really really working working remotely remotely. but What what role role is is fun. fun? Still Still play play in in your your business business and and how how can can use use it it to to spoil spoil your your culture? culture? My My next next guest guest is is Nick Nick Jenolan. Jenolan. Who's Who's the the founder founder of of the the Fun Fun Department Department Consulting Consulting and and Training Training Company Company that that featured featured on on BBC BBC Washington Washington Post Post Ted ex ex and and many many other other media media outlets outlets his his clients clients range range from from fortune? fortune? One One hundred hundred companies companies those those as as few few as as ten ten people people known known as as the the Godfather Godfather of of fun fun he he began began his his company company after after experiencing experiencing firsthand firsthand the the enhanced enhanced culture culture and and Business Business Results Results Fun Fun during during his his twenty twenty year year corporate corporate management management ten. ten. You're You're with with a a company company that that embraced embraced a a work work hard hard player player and and culture. culture. He He partnered partnered with with delivering delivering happiness. happiness. Two Two leading leading cultural cultural experts experts that that were were born born Zepos Zepos culture culture and and bestselling bestselling book. book. Nick Nick welcome welcome to to the the show. show. Thank Thank you you so so much much for for pleasure pleasure to to be be cyber. cyber. Had Had The The godfather godfather of of fun fun on on well. well. It's It's not not the the intimidating intimidating kind kind not to shoot above above. Actually actually want want a a James James Brown Brown dance dance competition competition competition competition in in my my early early twenties. twenties Godfather godfather souls souls so so so so all all of of us us are are shelter shelter in in place. place. How How are are you you and and your your family family doing doing it it during during this this time? time? Good Good thank thank you you feel feel very very fortunate fortunate. in you Know know in in spite spite of of everything everything that's that's going going on on so so very very well. well. No No one's one's been been sick sick and and and and we we are are trying trying to to have have fun fun every every day. day. That's That's that's that's one one of of our our mantra. mantra. So So we're we're we're we're we're we're enjoying enjoying making making the the best. best. So So there there are are a a lot lot of of coal coal company company cultures cultures out out there. there. Some Some could could be be called called fun fun not not fun. fun. Everyone's Everyone's got got their their own own type type of of thing thing but but now now that that people people are are sheltering sheltering in in place place and and there there are are workers workers it it does does change change the the cultural cultural dynamics. dynamics. Doesn't Doesn't it it absolutely absolutely sure? sure? So So how how does does it it change change in? in? How How do do you you still still keep keep fun? fun? If If that's that's part part of of your your culture culture going going so so we've we've been been getting getting requests requests long long before before krona krona virus. virus. Actually Actually it's it's our our biggest biggest call call out out over. over. The The last. last. Several Several years years has has been. been. How How do do we we engage engage remote remote workers workers so so this this is is not not a a new new phenomenon phenomenon but but it's it's been been exasperated exasperated obviously by by by by Corona Corona viruses viruses and and social social distancing distancing? but But it's it's important important because because Some Some reports reports indicate indicate that that eighty eighty percent percent of of workers workers are are working working remotely remotely in in you you know know to to some some degree degree these these days days and and different different locations locations whether whether it it be be a a company company with with multiple multiple locations locations or or just just working working from from home home so so it's it's a a phenomenon phenomenon it's it's been been going going on on for for some some time time and and keeping keeping employees employees engaged engaged is is important. important. People People feel feel isolated isolated that that you're you're lonely lonely some some depressed depressed and and just just to to be be the the culture culture right right right. right. Yes Yes so so everybody everybody knows knows that that feeling feeling now now so so So So it it is is important. important. And And there's there's there's there's little little things things that that you you can can do do to to you you know know to to keep keep people people engaged engaged in in happy happy so so and and it's it's not not so so much much about about fun fun it's it's about about it's it's about about really really enhance enhance your your culture culture and and keeping keeping that that that that culture culture alive alive and and consistent. consistent. So So what what steps steps would would you you take? take? I I mean mean some some people people are are doing doing you you know know zoom zoom happy happy hours hours or or things things like like that that where where people people just just get get on on and and shoot shoot the the crap. crap. What What kinds kinds of of things things you you seeing seeing that that companies companies that that want want to to preserve preserve their their fun fun culture culture are are actually actually doing doing during during these these times. times. Sure Sure so so we we recommend. recommend. There's There's some some really really easy easy things things to to do. do. You You can can always always start start a a meeting. meeting. Zoom Zoom meeting meeting with with with with a a video video right. right. Videos Videos are are abundant. abundant. They're They're free. free. They're They're on on Youtube. Youtube. You You can can you you can can share share a a video video and and maybe maybe it's it's a a leadership leadership meeting meeting and and there's there's a a lot lot of of funny funny ones ones when when it it comes comes to to mind mind as as the the you you know know the the dancing dancing guy guy video. video. So So there's there's there's there's plenty plenty of of a video videos that that are are topical topical that that kind kind of of you you know know out out a a little little. levity. Levity they They take take a a couple couple of of minutes minutes and and it's it's well well worth worth the the time time to to do do that. that. Another Another thing thing depending depending on on the the size size of of the the audience audience is is to to just just take take a a minute minute and and do do something something literally literally thirty thirty seconds seconds and and ask ask people people hey hey share. share. What's What's on on your your your your background background of of your your Your Your iphone iphone or or your your your your cell cell phone phone so so we we call call it it background background check. check. It's It's just just a a quick quick little little game. game. It's It's usually usually something something personal. personal. That That will will just just connect connect people people and and humanize humanize a a meeting. meeting. So So there's there's little little things things like like that that and and then then they they go go well well beyond beyond we we you you know know we we create create videos videos contests contests and and themes themes that that people people can can can can do do as as a a group group you know know virtual virtual team team building building if if you you will will but but little little things things are are important important and and I I can't can't stress stress that that enough enough that that it it doesn't doesn't have have to to be be big big elaborate elaborate productions productions just just a a little little bit bit of of Levity Levity On On a a consistent consistent basis basis goes goes a a long long way way I I the the biggest biggest mistakes mistakes a a lot lot of of small small business business owners owners make. make. Is Is You You know. know. They're They're actually actually nervous nervous about about people people working working from from home. home. Are Are they they really really doing doing their their jobs? jobs? So So they they have have a a tendency tendency when when they they get get on on these these zoom zoom calls calls or or they they connect connect with with people people in in their their company. company. They They actually actually are are all all business. business. And And they're they're actually. actually. It's It's a a lot lot of of pressure pressure instead instead of of humanizing. humanizing. What's What's going going on on to to galvanize galvanize people people together together from from a a loyalty loyalty standpoint standpoint to to go go towards towards one one mission? mission? It's It's a a great great point. point. You're You're absolutely absolutely right. right. And And the the data data is is there there to to support. support. All All these these people people are are productive productive in in home home right right so so the the actually actually more more productive productive at at home home so so it it if if you you can can kind kind of of get get over over that that shift shift that that paradigm paradigm and and just just just just recognize recognize that. that. It's It's kind kind of of just just like like at at the the office. office. There's There's GonNa GonNa be be a a little little water water cooler cooler talk. talk. There's There's going going to to be be a a little little break break in in the the day. day. Like Like that's that's a a healthy healthy thing thing for for for for everybody everybody to to to to stay stay connected. connected. Stay Stay engaged engaged and and and and really really to to be be able able to to live live your your your your culture culture and and your your values. values. It It was was so so fascinates fascinates me me because because I I was was talking talking to to one one of of my my longtime longtime clients clients the the other other day day and and I've I've been been probably probably helping helping him him for for fifteen fifteen years years he he said said really really for for the the first first time time people people in in his his organization organization are are really really stepping stepping up up and and in in fact fact being being remote remote now now his his company company is is actually actually working working better better than than it it did did in in the the office office and and he he was was kind kind of of person person that that said said he he didn't didn't want want anybody anybody working working remote remote and and now now it it actually actually is is more more optimal. optimal. Yeah Yeah that's that's that's that's phenomenon. phenomenon. I I hear hear every every day day from from companies companies that. that. Oh Oh my my gosh. gosh. We We didn't didn't think think this this was was at at all all possible. possible. And And the the facts facts are are that that the the work work is is getting getting done. done. People People are are stepping stepping up up as as you you say say especially especially in in these these times times so so it's it's It's It's going going to to change change the the work work place place forever. forever. I I I I really really feel. feel. That's That's the the case. case. That That working working remote remote is is here here to to stay. stay. It's It's it's it's particular particular to to a a few few industries industries that that have have been been doing doing this this for for a a long long time. time. So So you you know know tack tack in in creative creative have have been been doing doing it it for for a a long long time. time. Traditional Traditional professional professional services services banking banking finance finance and and professional professional services services have have been been a a little little bit bit later later to to to to come come on. on. But But it's it's here here to to stay stay now. now. So So what what happens happens if if you you have have a a culture culture which which is is not not a a fun fun culture culture right right now? now? I I have have a a client? client? Always Always tell tell the the story story where where when when they they used used to to get get together together as as a a company company when when they they all all worked worked in in one one place place they'd they'd have have bowling bowling night night right right and and bowling bowling night. night. Start Start at at seven seven o'clock o'clock and and bowling. bowling. I I ended ended at at ten ten o'clock o'clock would would show show up up two two minutes minutes before before seven seven and and leave leave one after after ten ten after after a a while. while. They They realize realize we're we're just just not not people people that that really really want want to to get get together together so so if if you you have have a a company company that that doesn't doesn't have have a a culture culture of of fun. fun. What What else else can can you you do do to to make? make? Sure Sure people people feel feel like like they they belong belong and and to to actually actually help help them them in in their their isolation isolation. Yeah so so one one of of the the things things that that all all the the data data again again indicates indicates and and that that it's it's it's it's been been part part of of our our model model from from the the very very beginning beginning fund fund really really should should occur occur during during working working hours. hours Right right. that's That's what what people people recognize recognize is is real real genuine. genuine. And And they they they they appreciate appreciate the the most. most. If If it's it's after after hours hours it it's feels feels a a little little more more obligatory obligatory so so if if you're you're doing doing things things after after hours hours not not to to say say you you can't can't do do those those things things but but if if it's it's always always after after hours hours it's it's not not gonna gonna be be embraced embraced for for for for the the long long term term so so we we encourage encourage these these short short brief brief consistent consistent breaks breaks during during the the course course of of work work whether whether it it be be remote remote or or at at the the office office and and it's it's almost almost like like permission permission to to play play right right that that it's it's a a you you know. know. Some Some people people have have fun fun and and play play. as As part part of of their their core core values. values. Many Many people people have have not not gone gone that that far far but but It's It's it it really really starts starts with with leadership leadership and and leadership leadership saying saying you you know know it's it's okay. okay. This This is is part part of of you you know know we we work work hard hard and and we we want want our our people people to to have have a a break break and and
What Happens When Spa Becomes A Liability For The Hotel
"Today what happens when SPA becomes a liability for the hotel a bit. That's a question. Many of you thought you'd never have to answer. But as you know yesterday was our first day back after. Forty-seven nine locked down here in Malaysia. And we started off on new normal with coal from our hotel partners to say they need to cancel the spire agreement because they now consider us a liability now to be clear the reason they consider us a liability is this specific. Hotel has just got a contract to become a quarantine hotel from the government. Part of the conditions were that they can't have SPA. Interestingly though they actually see this is such a long term thing for them that they didn't want to just to spend the contract felt that they'd better off just to cancel the whole thing now whilst identity early that specific example of being a liability. He's GonNa Point most people because as I've mentioned before the good news out of this crisis that it has an originating spa. There hasn't been a massive outbreak in spas so as a result of that people don't look to spas anymore than anywhere else as the cause of this virus but as we know proximity is one of the big drivers of this virus. And of course we're all about proximity so whilst you may not be in a situation where you're spire is going to become a liability for the hotel. The days of US being a hands down I said to the hotel might being question. There's going to be a number of cultures and countries and cities where spas on maybe not going to bounce back in a big way in a Bihari mainly because of this proximity issue. And so what you've got to start thinking about how you're going to position yourself and you'll facility in your services and your offerings in. This new norm a spoken about this for years. That hotel spas need to evolve pretty quickly. I think this is going to accelerate that process. There's a little will come by website tomorrow. Spa pulling to that. Nicole means below talking. About how the spouse tomorrow is twenty percent of what it is today. Eighty percents something different. I think about that in all seriousness. You really need to stop thinking about it. As I said some countries some cities are going to bounce back pretty much to normal when it comes to hotel spas but I do think we're going to have to prove our worth a lot more than maybe we have in the past anyway. That is it for today. I do think if your time and I will be back again tomorrow.
Debunking the Myths of Corporate Culture
"My guest. Today is Jason Richland. Jason is the CEO and Chief Culture Officer at Ideal Outcomes Inc. He is widely recognized as a noted authority on helping companies build strong sustained revenue growth by empowering their employees and developing energizing office cultures during his career of more than twenty years. Jason has assisted companies of all sizes including established fortune one hundred companies to create leadership development journeys and has guided numerous startups to build solid foundations enabling them to become industry leaders. Ason is also the author of culture spark. Thanks so much for joining me today. Jason. Thank you excited to be here this morning in having the opportunities. Well I'm excited to have this conversation as well and I would like to start with foundational question and ask you if how you would define the term. All organizational culture. I think in the The simplest terms In my opinion organizational culture is has a lot to do with every aspect of our company among regardless of the size or even partner with a company actually accomplish what they do. organizational culture encompasses not only not not only business strategy policies and procedures Hiring practices but but also away we share communication the way we treat people are transparency of how we operate in run on a daily basis. And it really is a foundation of its foundation of organizational teams. I think that's the best way I could sum that up. Neal a foundation of organization teams like that. It feels like what you're saying. Is that organizational? Culture is like the starting point that everything is is built upon you it is. I think that's a great way putting that I mean you with a with a solid foundation. you're gonNA build a strong building and and if you if you really look at your organization and realize not that your culture is your foundation You have something to bill and and I really do believe that organizations have to keep that foundation of mine that they have to continuously valuated foundation. They have to continuously Diagnosed that back culture and make sure make sure that it's on the right track. Make sure that it's it's what they want their organization to be known for not just from an outside perspective but also from his. I respect it from their employees perspective. Do you think that that that gets missed a lot? It feels to me like so. Many companies are thinking about themselves in terms of how other people see them. That there are sort of forgetting about how they are seeing internally. See that all the time and a good a good example than in. It's not just it's not just one occurrence Diane. I've had opportunities to work with you. Know C. Suites Um CEOS and senior leaders and one of the steps might processes. Just have you know some short one on one dialogue mom with a group of senior leaders and one of the questions. I always ask. Is You know. Give me a visual pitcher of your culture. And whether that team be a team of two or three or were eight most of the time I will get different perspectives on that culture and more and more than not intervene quite different than what frontline frontline leaders managers supervisors and individual contributors were described it. So EC of this neck from you know that the senior level leadership down to the front lines quite often. Yeah unfortunately that doesn't really surprise me. and it seems to me in addition to that that so many companies focused on deal. They don't focus on culture that they're focusing on other things and either not even thinking about culture or expecting the culture of the happened right as opposed to really being intentional about it in the one where centers sexual assault in preparation and you know right doing the research and writing writing my book Niane I. I spent a couple of years doing nothing but interviewing in-person executives from all different industries. All over the country Hundreds of and people often ask me. What was there some common ground and an that common ground that I found ties into what you just said intentional. You know organizations that high performing cultures one common ground is after all Senate in their authentic with their with their actions with the communications their behaviors How they how they communicate how they work with yours Asian in and I think that young that is worn common ground that I found through every every organization culture. I've been I've been doing this as you said for over twenty years and I didn't want to write a book just to sit down and write down what I thought were my opinions. I really did base it on. Best Practices across the country of executive leadership Through all different industries. Yeah Yeah it's It's it's fascinating now Let's shift a little too myths so You say they're like six columnists about business culture on curious what they are and what the impact is that they have on business there there are. There are a lot of myths out there. Within organizational culture of people within within leadership in one of the one of the ones that I talk about quite often. Is that it's not. Hr's job Human Resources Is Not necessarily solely responsible for organizational culture. If really take it really does take an organization to not only create but sustain a culture. Hr will take lead role but but but there has to have executive leadership while we don't in individual contributors participation
White House adviser will not rule out more money for states, small businesses
"The White House indicating they could be getting more federal money to help small businesses White House economic adviser Larry Kudlow on CNN's state of the union we're trying to get from you know from one side to the other we're trying to get through this for trying to work through this I don't want to rule in or out anything right now we are in discussions internally and with leading members of
Take Control Of What's Holding You Back with Ariel Kopac
"I usually start out by asking something like tell us about yourself and on the record show I say feel free to go all the way back to the day you were born or you can start more. Kern Day and then I say. Tell us about yourself. My name is Ariel Kopech. I am the owner of Harnessed Hindrance coaching. I'll go back to. I was born in Kokomo. Indiana and moved. Wisconsin announced twelve Wisconsin. My home but I spent the past four years in California working out there now. I'm back loving. It can connect to the community and I consider myself sometimes a walking paradox. Because someone said don't swear on a podcast. I won't swear but I will say we're told twenty one but I looked dance. I also like whisky and cigars and sprott climbing. And I'm one of those people just loves hobbies got it. So how did you get into your current field? Kind of fell into it. Started with the training aspect of development so I was training financial advisers for large financial services firm and I became really frustrated with the question. Of Why is it that if they know exactly what they need to do it? Don't do it and how is that? You can lead a horse to drink so became obsessed with trying to answer that question of why I Y Y and that amongst some exposure to some coaches and lot of learning start to dig into that question of why and found that it's not usually a simple logical answer. That's the problem. It's all of the emotional and mental things going the background. When the answer's right in front of you and that became my passion for Dean to coaching. So what is the most unusual business? Type that you've worked with one of the most unusual business types I've worked with probably those in multilevel marketing. Those in that field have a lot of challenges coming up before they even get in the door and they have the same mental and emotional challenges. Everyone else does so. That's what I find with industry occupation. Everyone brings a bunch of personal baggage with them. We all do but the obstacles a little bit different depending upon. What's in rear? So this is my question so dig a little bit deeper in terms of Your Business Right. Harnessing your hindrance or does that me harness. You're hindrance means you can take control and make use of whatever is holding you back and ofttimes you can use it to the point where it will pull you. Forward for example ofttimes comes into play with people's insecurities you'll hear a lot of powerful stories about how someone was nervous about or one of the high became their strength and that was true for me. This was kind of came up after my name. I actually used to be a little insecure about how I couldn't have very shallow conversations sound silly but actually had a friend say to someone behind my back if you WANNA have a deep conversation talked to Ariel. If you don't want to have a conversation do not talk to aerial now. Not to interrupt you but we had our one on one. She's not lying like mind blown like I call them golden nuggets. I had so many in my head that I was like okay enough. I don't WanNa talk to you anymore. Like let's talk a weekly. That is true and it used to be a little bit of an insecurity of mine of. Why can't I just be casual like everyone else? My friend and I were at a bar and talking to some guys and she says to me later. Did I overhear that? He was sharing that his challenging with relationships right now is due to his parents getting divorced at twenty one and this and that said Yeah. Why would you talk about? She said sports so that was an insecurity. But now I've found ironic is that that is what makes me so good at what I do. Digging deeper to find the root cause not settling for the surface level. Answer the symptom but digging down to what is really really going on here and that is how I have harnessed by insurance. Well so my question again so talk a little bit about self awareness in how that has impacted your business in terms of when you decided to do this to today. Self-awareness journey one thing that I have to be really mindful of when I'm coaching is that I am fully present for whomever I'm engaging west and that requires me to be self aware of what's going on with me mentally and emotionally at that time and if it's an energy that I don't want to bring into that person's conversation I have to say okay. I can come back to this but right now. I am fully present for this person. I have to be a blank slate and receive whatever they have to give not give them anything that they don't need right now so for me. Self awareness has been extremely important as a coach to make sure that I am level for whoever I am there to serve and it's an ongoing practice then there's a lot of self awareness that comes with being a business owner as well as many here now So what failure? Business or personal. Allow you to learn your most valuable lesson. And what was that lesson? It's hard to pick one failure that I've learned from so many one failure though that comes to mind right away is actually the first time that I cried at work admitted my occupation for two years and I was one of those stone cold faces that held all emotions in and I believed growing up. That it's a strength to hold your emotions inside. I had one boss broke me. We're good friends. But he said to me at the time it's your fault. She quit and that made me angry and it made me cry. And he's response was. It took me two years. I did it I made to cry but the reason I made me cry was because I knew it was true I knew that my lack of willingness to let go and to delegate properly and communicate everything that was on my mind for this new hire was what led to her leaving Lynn. The long run is probably for the best in as far as everyone's pathways journey but in the moment that was a hard truths to be hit with and that failure led me to learning the importance of letting go and also that self awareness of being real emotions and saying I'm struggling to go this right now because it's been my baby or it's been my project and that's not an easy thing to transition definitely agree. I think one of the things that makes this giant exciting in both challenging is the self awareness rate a lot of times. We put a brave face on as if nothing affects us or like. I was telling somebody earlier. Today was one of those days where it was really high and really low and just being able to recognize that and then properly deal with it. I think is a really important thing. So if someone said unlock me what would your response be how much time you got. No I would say the amount to which you're willing to be unlocked as you say comes from you and I can't unlock anything that you have closed off so my process is a matter of you helping to discover what is going on inside and locked up for yourself but if you have something that's locked away. I can't get in there unless you let me in. And kind of let yourself wariness arnold question what is a key insight that your target audience looks forward to find you or work with you. So what does the prospect looking for in you to want to work with you? It's kind of two parts to answer that question one often times when someone gets introduced to me or you have initial conversation. They're looking for okay. So what strategies and tactics are going to give me to implement to make this work. Or what's the secret sauce and the ironic thing is that the foundation of my coaching is that majority of the time. You have the answer inside of you already know what the right thing to do is if you don't know how to get that answer but majority of the time you already have the answer within you. I'm just there to help draw it out. So that's a part to the answering of the question that a Lotta Times. What someone is looking for when they get introduced to me is not what the offer really is however it only takes a minute for someone to realize okay yeah there probably is some mindset work that. I have to do or I think I do actually know what I need to do. I don't need more information and more options to choose from. I just need to know which option to go west and move forward so if someone is looking for unlocking what they already know or building their clarity for action. That is a good thing to seek me out for but majority of the time. Someone's looking for a quick strategy and in reality they already know that is helping to find. Oh before we wrap up with. Do you have any questions that you would like to ask me my question for you is. What do you gain from having these live events? Some the biggest thing I gained is and when I say this I really mean it. I genuinely enjoy meeting. New People hearing their stories and really just sharing space with people who think as crazy as I do right who have big ideas and things that haven't been done before so I enjoy the energy of engaged with like minded individuals. And it's really fun. I like to embarrass people doing the job of that all right so if people want to reach out to you learn even more about what you do set up a mind blowing. Golden Nugget filled one on one. How can they do that? They can go to harness your hindrance dot com. Find out more information about me. Fill out quick form for or just an introductory call can also connect me on linked in Aerial Kopech Harnessing Hindrance coaching or this point reach out to L Z. And you can connect us as well
I'd like to sell a toolkit to sole proprietors. what do you think
"Build a fifteen bucks a month admit mobile dot com slash hustle. Hi Chris this is United. Smile from Portland Oregon. I love your show. Even though I've been listening to adjust recently thinking about starting a side hustle to help sole proprietors become more efficient in operating their business by providing them with a toolkit of templates and easy steps to improve their processes. I think would be valuable to them but since I don't know yet how to reach them. Do you think it is a good idea? Okay thanks so much for listening. I'm glad you have discovered the show. We've had a lot of new listeners in recent weeks so glad to have your out there now as mentioned we went to consider whether an idea is feasible and profitable and without more information based on this question. It's kind of hard to know for sure. A tool kit could be valuable or it might not after all. There's no shortage of tools and resources out there. It's kind of like good ideas so I think the second part of yours question is key where he says. I don't know how to reach them. That to me is a little bit of a Red Flag. If you're not already well networked in the world of Self Employment freelancing and sell proprietors. It might be a hard road ahead. It's kind of a crowded field. There there are a lot of tools and resources said so. It's difficult to just show up somewhere in that industry in lots of other industries whether online offline and say hey I have the answers for you like even if they are helped answers not impossible but it can just be difficult so I think it's important to make this idea much more specific and maybe it is but just based on the information we have. It's not very specific. Toolkit that word is very general sole proprietors is an extremely large. Market and efficiency is a worthy goal. We would all like to be more efficient but understanding much more about how that will happen and why it matters would go a long way so at minimum. I think this is an idea that should be refined a bit. What is the key benefit? How does it work and again? Why does it matter? And he goes or critical questions to answer during the idea stage rather than trying to sort them out later. It's going to be much easier to figure it out on the front end. So that's my two cents. Don't spend it all in one place listeners. If you have a question come to school dot com slash questions. We're GONNA feature them throughout the year along with updates from listeners as they launch their projects by the way. Let me know what you're up to also do that on that same page and we're also looking for more stories to feature. There's another place in the
Michigan’s state of emergency extended keeping theaters and bars closed while limiting restaurants till May 28th
"Five restaurants will continue to be takeout only until at least may twenty eighth has W. W. J. jam reports live local and industry association warns that will mean more of our favorites will fail to survive the corona virus crisis Mike Michigan restaurant and lodging association says fifty five percent of all restaurants are currently closed right now they can't make it and take out only two percent have closed permanently four percent are expected to close and that's based on may fifteenth opening up the dining area now we hear it's the twenty eighth and the president and CEO Justin Winslow says closings are likely to go up and that is going to really hurt workers and we're talking about an industry that's employing about one in eight people in the state of Michigan right now so that's a big massive hit to the overall economy and if we want to be able to come out of this faithfully on the other side that restaurants are gonna need more help than they're getting right now especially knowing they're not opening for another four months Winslow says he expects maybe a thousand restaurants won't be open when we get back to what is the new normal from where we were before the corona virus he says once we do start opening restaurants there are plans afoot to help the restaurants like maybe shutting down major thoroughfares and expanding their dining rooms out into the street so they can have more people and still keep that social
Just 1 Degree Of Separation Can Insulate You From Impact
"Welcome today forty four down here in Malaysia. Just sneaking out for a little bit shopping in fact they seem to be relaxing the restrictions here in Malaysia for the fourth stage of lockdown now allowed to have two people in the cow at one time for grocery shopping. Which is a bummer. Because it Kinda means now I do have to go shopping I can make my wife goes shopping around anymore but an interesting realization familiar with the last couple of days has been the insulating effect of just one degree of separation and particularly. I'm talking about it in relation to decision making at a time when people needing to be full load when people needing to be maybe light of permanently or win. We're looking at business decisions. That one degree of separation insulates the decision maker from the real impact of that decision in many ways particularly when it comes to things like full owing terminating staff of course. Because if you're ending somebody's contract but you're not actually delivering the final news to them. Then you're insulated of course from the actual impact of that decision and you know it's good and bad. I mean it's good that it gives you perhaps some free air to be able to make the right decision overall without being biased necessarily by the personalities involved. The bad news of course is that you're making a decision based on numbers sometimes more than the actual human impact and again I think there's good and bad associated with it. I just think that it's it's a good self awareness Hint I guess. For those people in management positions in decision making positions particularly in a time of crisis that one degree of separation just one degree of separation is enough to insulate you from the impact. And so I think you need to be aware that when you're making those decisions you are actually really insulating yourself from the impact in many ways and there's still a hell of a lot more repercussions going on that you'll maybe not even aware of and certainly not necessarily feeling or that is for today. I do thank you for your time. And we'll be back again