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A highlight from #665 An Entrepreneurs Roadmap for Overcoming Fears in Starting a Business
"Mark launched the mantis sleep mask by crowdfunding via KickStarter IndieGoGo end up raising over $700,000 start the company. Mark welcome to the show. Thank you for having me. It's great to be here. Well, I'm glad there's a new movement called pro napping. I'm sure there's a political side to it. But how does get started? No political side to it. You know what, I think that's good. It got started when I was working in a corporate world when I was a little bit younger. And during that time, you know, I used to be an accountant and we traveled to client offices and I would eat lunch and feel sleepy. And by the way, that natural law that you feel after eating lunch, that's just part of our circadian room doesn't natural part of the process. And I always thought it was such a idiotic thing to sit there and pretend like I'm working when I could have taken a 20 minute power nap and been able to complete the work a lot faster in the afternoon. I just thought there would be a better way to do things if I were to start a company. And when I did, and that was a primary focus for us. You know, it's funny because when I was in college, I would come back this summer and I worked in a factory where my father worked and we'd go out to lunch every day and then he'd say to me, Barry, wake me up in 5 minutes, and he would take a power nap and he would just be great after that. First of all, has this kept facilitated in an office environment that pro napping for us. So just put the rugs down like we did in kindergarten or am I sleeping on my desk or what's pretty much at our office, every single day after lunch, we flip all the lights off. And then some people will sleep lying on their desks, others, like myself, I'll take out my yoga mat and the office is just shut down for 20 to 30 minutes after lunch. That's how we do it. Just get down to business. And so we've really substitute yoga mats for rugs. When we were little. Does everyone do it at the same time? Yep. Yep. Because after you eat lunch, and after you eat lunch and roughly around one to two p.m. in the afternoon, is when we feel tired anyway. So it matches up. We have lunch or blood sugar level goes up, you start to feel the drowsy. Plus, just your natural body rhythm around that time is a perfect time to take a power nap. And what if people want to eat lunch different times is that the way it's done and you're in their company? If they wanted to eat lunch at different times, our office is so first of all, half of our half of our team members are physically within the office. But we're really flexible. The other half of the team is remote. So they can pretty much take a nap whenever they want. But the people that we have in the office, our schedule tends to be pretty synced up. So I know there's a lot of small business owners listening to this and saying, God, I can't let him take a nap, then they're not gonna be productive. What if you have found that the effect has been on people's work output and the overall business success? I'll just tell you those Barry, so since our crowdfunding campaign in 2016 or 17, I believe we've been growing sometimes doubling in size every single year. Last year, we doubled our business. I attribute a large part of that for as a REIT as a result of our people being happy being well rested. one of the current team members that we have sheet. I find this to be an incredible source. She quit smoking. And she doesn't smoking for many years before joining our company. And I asked her, how come you join me to sleep and you quit smoking? And she basically said, the napping, the fact that we prioritize our health and rest first and that just gave her the mental space and the stress reduction to be able to go do something insane like quitting smoking, which I just find awesome. Yeah, it's really awesome. And you've made this a huge part of mantas mission. And we find having a mission that all the employees can believe in is a very large part of retention these days as there's a war out there for talent. Right? Absolutely. And also, it's not political, but I think it is a little bit counter, intuitive. I think over the last 5, ten years, there have been progress made in this area, but large by and large in the western world culture, you know, I grew up in Canada, pretty much the same as the states taking a nap, still often seen as something that's lazy. That's weak. And that's just not true. It's like having a second morning. Imagine all of your employees were small business owners listening, imagine all of them had a second morning, how powerful would that be? How much of the impact would that have on your business? That's exactly what happens when you get people to take a quick 20 to 30 minute power now. And is that the optimal time? Because I know that when I like to nap on Saturdays and Sundays, I usually go for 45 minutes or an hour. Is there a certain small amount of time so you don't go into a deeper sleep? Right. So it really depends on your overall state of being. If you are really lacking in sleep the previous night, sometimes you tend to go longer. If everything else is normal and you're all good, the optimal time is roughly 20 to 30 minutes. If you go longer than that, it's a little bit harder to get out of the nap and you kind of tend to feel groggy afterwards. So that's why they call it a power nap, which is about 20 to 30 minutes long. And is there an alarm that goes off in the company that says, all right, now it's in the 20 or 30 minutes. You know, I thought about that. I thought that might have been an issue. After you do it for a while, the body just naturally wakes up. I don't even wake up in the morning with an alarm. The body just actually wakes up as long as you're getting plenty of sleep. You don't need it alone. In fact, an alarm is terrible for you because it creates a lot of stress and anxiety. Anxiety, there you go.
Blogcast: Voice Basics - Shop Vocal Voice Search is Better - burst 1
"We have designed our voice search with small businesses and makers in mind owners will completely control how customers find them and the products. They love without the cumbersome steps needed in a web
The Theory Of Relativity in Consumer Decisions
"All know about uncle. L. e. equals m. c. squared. But that's not the relativity calculation that i'm talking about what i'm talking about is a calculation that we pretty much all make before we make a purchase certainly before we make a non essential purchase and it goes a little something like this. Let's say i'm at the pub. And the price of a state is four dollars more than the price of a boo coincidentally. The price of a beer is also four dollars so now the relativity calculation. I need to make ease. Do i have a stake and one beer or do i have a burger and to bees. Pretty easy decision. Or let's say you booking a flight and the price of an upgrade to business class is two thousand dollars now you could use that two thousand dollars when you get to the other end to have two nights in the suite at a fancy swanky hotel in town so the relativity discussion and calculation. You need to have is. What's the relative value. Is that gonna give me more value at the other end or am i better off spending the two thousand now to sit in a slightly bigger box and maybe have metal cutlery. Instead of plastic utensils on the plane these are the sorts of calculations that you will consume as a making whenever. They're buying something especially when it is non essential so you need to be aware of that when you have both setting your pricing and also sending your marketing you need to make sure that you are conveying the values and the benefits of your product. Because you know damn well that they are making a calculation relativity calculation of what else they could be doing with their money so when you think about the theory of relativity you've got uncle. Albert's theory equals mc squared uncle trance theory. It's all about how many bees you can have with your steak
Building Systems and Processes to Scale Your Business with Chris Ronzio
"So if you want a playbook for your business then. This is the episode for you. I know we've had a couple of other episodes talking about training and different elements of the playbook. But we're going to do right now. Is breakdown why you want to write one of these. Whether you're ready to write one of these how you can get started how you can leave your team in. It'll be a lot of fun so let's get started all right first part is. Are you ready for this. We talked about in past episode. That an entrepreneur has to be at a certain stage before. They're really ready to start delegating in their business. They have to have some consistency some maturity to their business on day one. You're really not ready to delegate because you don't know how to do anything you're still experimenting you're still figuring it out we talked about. I think on a pastime that we chatted my framework do it documented delegate delegated because in a business you do things. I you learn to do things and you keep doing them over. And over until you refine it until you get it right and once you're doing something consistently that's when you're ready to document it to write it down and to delegate it to share it with someone else so my gut check for everyone coming into this episode is. Please make sure you're doing things consistently you've done it the same way at least a few times. Because i don't want you to write everything down to create this playbook and then a couple of weeks from now a couple of months from now you're like all of that is irrelevant. I do at totally different. Now you'll feel like you wasted your time so please be in a place where at least doing things consistently all right so next step is you need to understand why you're going about doing this for your business. So in in some businesses you may deal with bad yelp reviews. You may have turnover issues. You may be working a hundred hours a week and it's just totally unsustainable and so your y may be correcting some of those things may be just formalizing. How do we do it here so that we don't have to deal with those bad yelp reviews so that every service we offer is the best service is the best version of what we do here. Maybe it's something more positive. Maybe why you on a playbook is that you want to expand you wanna open more locations you want to really grow your business around the world and and that's a great reason to or maybe you're just about to hire a ton of people. Maybe it's a seasonal business and you've got this busy part of the year that you're coming up to and you're just trying to put the building blocks in place but everyone should have a why for doing this because if you don't have a why then you won't have motivation for you and for your team to get involved
The Importance of Having A Clear Vision Towards Your Goals
"The end of the day it starts with a clear vision. I didn't make this up. I actually picked up from out of all people. Arnold schwarzenegger arnold schwarzenegger is probably the best example. I can think of when it comes to vision. He says it's very important to have a very clear. Simple vision that you can look at the. You can imagine your head in a second because that's your driving force for him. He had multiple visions so at start. It was becoming mr olympia. Which is the highest title for a bodybuilders. And then he wanted to become an a list actor and then he the fill that vision that he wanted to be the governor of california which is the largest state in the us. And i think the eighth largest Economy by gdp in the world. And i picked this up in his book. Total recall his autobiography And it's really important because there are days that are tough. There are days that are harder than others were. You're required to do things each just don't feel like doing Your might be a little burnt out. You might be a little bit tired and might be dealing with are annoying thing and I often have to go back to the vision and say to myself okay. This is what i'm doing this for. This is why it's worth me going through this slog a little bit because it's one step closer to my vision by doing this. It gets me closer to my vision. And that's how arnold schwarzenegger puts it together like every rep. He did got him. Closer to mr olympia. Every set he did gone closer to that. You know that title.
Maximizing Productivity and Efficiency Through Delegating With Tech Entrepreneur Aaron Kemmer
"Aaron all we have is time and how we use our time. Is everything so. Break it down for us. How do you know when it's time to delegate projects. He i love that. You know one thing. I often quip about time. As you only get like twenty eight thousand days in line you want to really optimize us when eight thousand days in behind me on my wall. I have a piece of paper that has you know a a little circle for each of those days showing that you could fit each day on one sheet of paper not a lot of time and it really goes by quick and you know i think there's that famous quip like you know you and bill gates have the same amount of time right But the one thing that you can do is maybe buy more time by by delegating. You know and i think a really good time to to start doing that is before you before you think you should or before you kind of get kind of overloaded Because when you delegate you need to make sure you have the time to train. Somebody coached them. Build out a little bit of a process And that's hard to do. If you're completely swamped working. Eighty to one hundred hours a week. You know for instance which many many entrepreneurs kind of have so one of my entrepreneurial goals is usually like get the ball rolling. I loved like kick start something and then try to hand off to someone who's like even better than me at least at that specific kind of project or skill said One thing magic right now get like a few hundred people A few other companies have kind of reached. This this is is well usually when you get to a certain size. Say way before that it's You know maybe out. If it's a half a dozen or a dozen you if you really important aspect of the business you wanna have at least one person focused on that one singular goal that you kind of want to accomplish So it's a really good time to start delegating so it's like i don't know if you're trying to grow the top of funnel of your business you probably don't want If you've got like a dozen people in the company you know your admin exact focus on top the final scheduling emails. You know calendering all that kind of stuff like one person. Kind of focused on
The Top Benefits to Having An eBay Store with Kathy Terrill
"Lots of new things released it ebay over the last year so many new things that it's sometimes hard to keep track of them all and one thing i noticed in the last year on the podcast episodes as we have not talked about some of the changes and enhancements to a feature that a lot of us so on ebay just take for granted and that's your ebay store ebay stores haven't really changed in at least ten years recently. There was some really interesting enhancements to the store. And i thought it would be good to get an expert on. Please join me in welcoming from. I love to be selling dot com. Our friend. cathy tara grew up. Good to be here. I want to assume that a lot of our listeners may have an ebay store and they are not quite aware of all the things that an ebay store can do. So let's talk about that. What are some of your view. What are some of the top benefits to having an ebay store. He may stores just are so amazing as far as helping you to reach out for customers and to drive repeat traffic ebay open online when the ebay stores team presented one thing they really drove home was the increase in repeat buyers that somebody with a store gets and they quoted some really nice statistics. So it's worth to go back and listen to that remember correctly. The higher rate of repeat purchases is anywhere from twenty to sixty five percent over seller without a store. Obviously there's a range you know ebay. Sellers sell such range of items and there is such a range of stores. I mean my attention. i don't know about you. i'll take twenty percent for just more sales like immediately. My ears go up and i listened very carefully to the presentations on ebay stores for the things that they talked about that. Help you as a seller to drive. Repeat purchases because again we all to get that one chang but how nice even when you're variety seller. A store really really helps you with that. There is so much an ebay store you know. Oftentimes just busy listing listening listening. And we don't deep dive into all the things that are available to a store and some things are very simple that you can literally have it up and running to help you drive repeat traffic and drive sales literally in a matter of a minute to
Why You Need to Stay Active on LinkedIn
"Biggest piece of advice. I have for anyone whether you're a small business owner a job seeker. is don't let linked in drop because Small business owners. You're busy you know linked in is like. Oh my gosh one. More thing on my plate today so i'm going to do it and before you know it you've been not on linked in for a week a month and then you're like oh now i'm now i'm back where he started. You know You have to have that habit regular habit just like you have other regular processes that that help you run your business you at one of those processes needs to be a strategy for staying active on linked in and honestly from my perspective and my experience and how i do it. I spend maybe fifteen to thirty minutes a day on lake. That's all and Occasionally i find myself going down the rabbit hole and i'm like okay. I'm stopped scher right. But but did and you know if if you're currently in job search i'm sure you're going to land at some point and i sure hope it's in a great spot for you and then you're going to say oh i'm a great spot I don't need lincoln anymore. Well no that's not the case at all right
ESPN Explores Sports-Betting Deal Worth at Least $3 Billion
"A few short years ago. But, of course, sports betting has come a long way in terms of being acceptable. So ESPN, one of the biggest brand in all of sport, is looking at a deal where they would license their brand to sports books at Caesars or draft kings. And if they cut a deal, it's going to be worth probably at least $3 billion to ESPN in a licensing deal for their
How to Launch Your Online Business with Author Jeff Walker
"Came on back then and you talked about your new york times number one bestseller and here. We are seven years later your writing a new addition to this masterpiece why the book contains this formula. I've been developing now for twenty five years. It sounds ridiculous. Twenty five years and that formula is going to keep on working because it's based on human psychology. It's based on the way we make decisions and it's taking that though that psychology and it's putting it to use in your promotion so you can launch whatever you want without online course. Membership site podcast. Even just doesn't matter. It's how to launch and so the book was the for. The first edition was published in two thousand fourteen. Two reasons why updated first of all people go onto amazon and they see it was published in two thousand fourteen. And they're like well. This must be old. I'm not going to get it because things move so quickly. Well that's partially true. The tactics change but the strategies strategies remain so in a new edition. We kept all the old strategies that keep on working but we added the new tactics that that are part of the world. We live in today. So for instance back in two thousand fourteen pay traffic. You know using adds to drive people into your offers was a thing but it wasn't a thing at the level. It is right now so i had to update to show how to use. Pay traffic within your launches. Same thing with social media shirt. Social media was a thing in two thousand fourteen but it wasn't everything the way. It is now so i had update to show how to use social within your launches and then another thing. Is the tools keep involving. When i first started out launches. We're literally via email. That was the only tool we had. Then eventually we had blogs. So i could do blog posts then eventually. We had online audio then. Very simple screen capture online video than it was fancier video and then we started using narrative narrative-driven driven really fancy video as bureau and everything. Now we have live broadcasts. We can actually broadcast live via any number of different tools and so many the launch is not all of them but many of the launches now us live video and live streaming as part of the lodge. So i had to update with that another thing and i don't. I'm sort of giving the whole overview here right now but the way we actually once you go through your pre launch phase and you get into your open cart. That has completely changed as well. So i had to update for all the new tactics and the new tools that we've got these days that we didn't have in two thousand fourteen
COVID Lockdowns Are Crushing My Business. How Do I Survive?
"We have to pivot in sometimes. We have to offer other things to supplement our lost income. So one of the things. I think would be great for you as a co working. Space grant is offering some sort of services that these customers need. Their businesses are still going there just working from home and there are common services that you can offer and be sort of a middleman. You don't have to actually do the service but you can get a commission for it or you can even the service this could be things like website design. This could be like website maintenance or graphic design or social media management. You don't need to be able to do this yourself. You can literally hire somebody on freelancer on upward to manage all these accounts for you do the work and you charge a service fee to cover the cost and make up a prophet. You can help you with marketing funnels. You can help people set up. Maybe they're drop shipping business. Or maybe just some tried and true skills like copywriting or email writing in the basic package. These services is presented results. Hey are you looking to gain more revenue. Are you trying to get more customers. Are you trying to get into more markets. But you don't have the bandwidth while you can use our services. Our team of experts and here are the rates. And they can do for you. What's great about this is that you can offer a reasonable retainer where they pay you every single month for a particular service. Say for example like. Hey i'll manage all your social media marketing with my social media. Experts are going to schedule pulse. We're gonna share all your blog post in your podcast episodes all your content and make sure all your social media feeds are filled with great content. And you may charge. Let's say a thousand dollars a month for the service or maybe have two tiers. Five hundred thousand you make a sale and you have a reoccurring sale. Now when the lockdowns over they're going to be dependent on this great service because they're seeing all the benefits are getting from the service all the extra traffic. They're getting so now. You are in a better place than you were before. The lockdown even started so being a little creative about what other needs. Your customers have other than a desk space and offering those services. What's great about services against that. You don't have to do it. You can outsource that. You can get somebody else to do a for you. And there are a ton of experts out there. That can do that for
History Forgets The Losers - Thats Both A Motivator And A Liberator
"The bhagwan rajneesh. She's the orange people back from the eighties. I guess it was or sore documentary recently. Where sheila who was his right hand woman came out with that comment that history forgets the losers. And the reason i think that's such a powerful statement is that it can be a motivator for those who want to be remembered if you want to be remembered then get motivated. You have to win because otherwise you will be forgotten as a loser but it's also a liberated in that it will free you up if you are worried about filing if you're worried about filing about being a loser and so you don't try then you don't have to worry because history will forget you if you lose so in that sense history as it forgets the loses becomes both a motivator and a liberator. I reckon it's actually a pretty powerful statement. What do you
Take Control of Your Finances to Make Your Business Succeed
"Are the tools that like a small business owner needs so they can understand what their financial position has costing profits. You know and and making real money from their business. Yeah so the first thing. I wanna make sure all the listeners understand is it's it's not your fault if you don't know Because a lot of times. I am seeing people who are embarrassed or ashamed that they don't know about the business finances but where would you have learned even if you went to to school beyond high school. You probably were studying your craft in your passionate next one. Whatever your business is in so high. School didn't teach you. And certainly your program probably didn't teach you so Let's kinda dispel that myth right away that you should know. So if you're going to get started. Which i absolutely think that you should some of the tools that you may make use of depending on the size of your business If you're you're getting started in your relatively small business you can use excel to get started. You don't even need to get into an accounting software But what i would highly recommend is that you do start The journey of learning whether you take a course whether you work with a business coach you actually get an understanding of what your your financial results are what they mean how to tell if you're making money how to assess your pricing. I work with entrepreneurs and the across all industries and small business owners sales up to typically two million at the high end and the the biggest thing i see across eighty five percent of my clients is they're not pricing their products or services profitably. Which in turn means. They are always struggling with cash flow. They're not getting steady paychecks. They're usually very stressed because they're not living up to commitments. They've made either to people in the business or to their families. And it's just something that doesn't have to happen if you can get your eyes on on your pricing if you can do it before you start all the better. But they're it's never too late to to get on up.
Q&A: How to become a travel agent?
"I was a kid and my parents took us on vacation. They used a travel agent but flight. I know it's such an outdated idea but So people these days just go online and book things themselves but it looks like travel agents still exist especially to help people plan more trips and excursions as well as for luxury hotel bookings where agents still earn a commission and have access to the perks that a normal traveler doesn't get so. I'm wondering if you can let me know how i break into this market. Do i need to get certified and do you know what the earning potentials are looking forward to hear your thoughts on this by. I remember the same thing with my parents I grew up into families that were on opposite sides of the country Sometimes one family was out of the country. So i did a lot of flying back and forth for summers and holidays and such and at least a few times i remember going with my mom or my dad to the travel agency to book my tickets or even even to learn about options which i know a lot of our listeners are like oh my god i can't imagine a world like that and i can't imagine a world like that either. You know the internet is so much better But travel agents as susan said in susan. Thank you for the question. They do remain helpful for exactly what she mentioned. luxury trips. Specialized tours upscale hotel stays less over basic airfare since that's not usually commission -able anymore so traditional travel agents have largely gone out of business or at least they've had to evolve in some way because they don't get paid very well by the airlines airlines kind of figured out. We don't have to pay them so much. But there are other options as mentioned so susan asked about certification. It's not actually required as a travel agent. There are several different bodies fit offer certification. It's probably a good step in terms of your social proof to have something so if you look at the travel institute dot com also international travel institute dot com which appear to be two different business slash certification companies. I do think there companies more than organizations which tells you a bit But at least for one of them you can pay four hundred and fifty dollars. Then you become a certified travel associate
First, Eliminate What You Dont Want
"Be quite tricky to work out exactly what it is that you really want. But it's usually much easier to identify what you don't want so instead of working through the endless possibilities hoping to find the one that you want try instead the focus on a couple of specific opportunities or possibilities and then eliminate the ones that you don't want for example. Let's say you decide. You want to exercise but you're not sure what exercise you want to do. Well let's talk about what you don't want to do okay. So i don't wanna be outside because of the pollution in the great. So now you've reduced yourself to indoor you no longer will be considering looking for running in the park for example at or triathlons or something like that as an exercise option you want something indoor still lots of options of course but at least now. You've eliminated what you don't want looking at your career. Okay not sure where. I wanna go and this is a common when people when i talk to people but what do you not want to do. Okay well i don't want to be inside all the time very good now. You know you don't want one of those office type jobs. I don't want to travel again. It's easy now to start. Eliminating a whole bunch of roles doesn't make total easy because there's still a lot of options out there but at least by focusing on what you don't want it helps you clarify the soda things that possibly you do want or
Product Manager Becomes Professional Dungeons and Dragons Host
"Devonshire like makes his living helping people battle. Monsters cast powerful spells embark on fantastical adventures and even slay the occasional dragon. He hasn't been cast as the new lead in a netflix series. He's a game master. You see deb is a huge fan of tabletop role. Playing games like dungeons and dragons. He's been playing them on an opera most of his life. And if you're not familiar with the concept. These games are a little like board games just about the board when players roll the dice. They moved the narrative forward and have to cooperate with other players to get towards the end goal. A game usually last two to three hours. With an average of four to six players games. masters like devin are one part storyteller. One part game referee. They make sure. The game moves along as chipped in his case devon got into it as a way to unwind from his busy job as a product manager. He quickly found. He had a skill for it and he wasn't the only one who noticed soon he was being asked to. Host games for other players wanted an experienced games master at the helm as his weeknights began to fill up with more and more exciting. Adventures devon began to ask himself the all important question. Would people pay for this. After nearly two years of hosting games he made his move with a budget of one hundred dollars. He made a simple website with a booking for him. He settled on prices. Have between twenty five dollars and forty five dollars per person. Depending on the demands of the game it was enough to justify his time but also keep the games accessible to players and when the site was ready to go he shared it on forums. It turned out lots of people were open to the idea of paying for a professional games master to run their games in fact demand was so high that within just a few months devon was earning two thousand dollars a month from hosting them
The Evolution of Branding With Julius Geis
"I'm curious about how you think branding has changed over the last fifteen or so years now. That's a good question I think branding changed because we all changed. Saab people changed our society changed. The world changed so with that context brands in the definition of what a brand is the function of brand. Has that in that. Social context changed changed in the same in the same matter in my opinion so You know brandon used to be really used to be an extension of a product rights when we go back in the day says a book i liked from now new klein Called no logo on a tricky familiar with where she describes the. Yeah the the rise of of the concept of branding within the united states and where where companies basically tried to differentiate themselves sue a different visual to branding on the packaging. She describes describes a bit flower that we used to go grocery stores in there. Were all kinds of different flowers or basically you had one type of flowers we put it in your back in the that was the flower but then over time they find out well you know. Maybe they're different flower types in their different markets. So how do we defense ourselves on the shelves so we which is basically print something on the package so may be a colored person can pick different package than a white person and so it branding really was was just a an image at this time in a two to help people make different choices i think over time and over the centuries branding really became a philosophy it included psychology. We have things like neutral marketing. So how's the brain reacting to different things. We have sonic branding. Which is the the audible impact Vibrations have on making choices. So it always was about somehow the consumer brand relationship and to to kinda like help people make a choice and to how to influence the choice. But i would say today that what i said influencing the choice where it used to be much manipulated flurry for using harsh words. I think today becomes more needs to be more authentic. It needs to be more humble and needs to be more real. And and that's why. I believe a new form of branding will be formed in the future.
Seize the Moment to Leverage the Olympic Sentiment
"I noticed something last week on my morning walks that i never really seen before here in kale and that was an extraordinary amount of people on the roads cycling and then i realized of course that the reason for that was that malaysia had just won a silver medal at the olympics in cycling. And that is the opportunity that is always there that sentiment that is around. The olympics is special and there is an opportunity for any business to leverage it. It's not just about whether or not your business sell sporting equipment. obviously malaysia. If you happen to be selling cycling equipment it's going to help but any business can livery that same sentiment. It could be as simple as just saying send us a photo of you and your bicycle doesn't have to be a fancy rising by just anybody to show that your on that theme of cycling in malaysia. And it's the same with any sport it doesn't have to be oversee. Cycling doesn't have to be archery weightlifting. Whatever it is that your country is doing well in it helps. Obviously if you're winning medals but even if you're not there's always a sentiment around the olympics and the opportunity is there for you to leverage that sentiment for your business and it may only lasts for. She wakes maybe a few months. If you're lucky so take the opportunity now. While the olympics still fresh and find a way for you to leverage the olympic movement and the olympic sentiment
Q&A: How Can I Launch a Set of Unique Enamel Pins?
"Is the most effective way of launching by enamel brain pins wholesale and getting them into the right hands at museum and hospital gift shops nationally. The pens are high. Quality enamel designed by me manufactured. In china they are loved by neuroscientists neurologists psychologists and others. Who work with the brain or people who have brain injuries or illnesses. I thought about emailing links and sending samples in fun and different packaging. Or i'm also wondering if i should go the more traditional route of the big expensive gift show. Thanks so much for all you do to help all of us out here. it's invaluable. thank you so much laura. you're awesome congratulations on going fulltime. I think you said you're doing that this month or soon. At least i'll listeners. I want to encourage you to check out laura's site one because we want to support her but also because it's a really good example here. Laura bundesbahn dot com. Bunsen be indy. Espn dot com and my first comment here before we talk about the new line of products. My first comment is i really respect her pricing. Like laura's work is not cheap. She's doing some really beautiful art. A lot of it has mixed media and it sells for a good amount of money. Like i'm looking at these pieces on the site. And i'm seeing eight hundred dollars nine hundred and fifty dollars thirty six hundred dollars. Three thousand six hundred fifteen hundred dollars etc so some really beautiful art and she's not afraid to sell it for a good price so good for her. She probably wouldn't be able to go full time. She was selling this work for fifty to one hundred dollars each also. This kind of pricing allows for some investing in marketing and some experiments especially when it comes to launching a new product line like launching these new enamel pins and so my that was my first thought about i respect the pricing. My second thought. As i heard the question was have you tried exhibiting and then at the end she mentioned the big expensive gift show you know. I think it's a risk. Nothing is guaranteed but might you regret it if you didn't try and if it were me in this situation i think i would which would tell me. Oh i should definitely try it. I think this is the time in which you invest it in which you are willing to do. Some more extensive experiments reaching out to her target market and sending physical samples. So i think she mentioned something about that. Kind of outreach. I would send physical samples of the pins not just a link or i might email and ask if i could send a physical sample just so a bit. More of a relationship has been established since it's ultimately a physical product. She wants to sell. And i assume it will be a lot lower price than the handcrafted one of a kind art that she also sells probably gonna help to see it in
Is There a Better Way to Offer Discounts to Customers?
"My question is about discounts for repeat customers. I so my artwork all my squarespace websites when customers share their purchases in tag me on instagram. They get a one time discount on their next purchase. I currently keep track of them in an excel sheet and the discounts are applied as refunds. After peden are completed but my sales are increasing. And i worry. I might overlook customers who tied to me. I also feel giving discounts in the former. Refunds is inefficient. Is there a better way to do this. Thanks and i look forward to hearing your thoughts on this show slim. Thank you so much for the question. Thank you for being out there. And congratulations on all. That's happened so far listeners. If you want to check out our website it is her sarong dot com so h. e. r. s. a. r. o. n. g. dot com. All right so first of all great strategy really smart both in terms of pricing So that chasmin doesn't have to discount the first purchase like shoppers. Discount but just count is for the second purchase And then also in terms of encouraging this social sharon second. I do agree. It's inefficient to manage it. This way in the greater issue is that the customers should be able to see their discount being applied when they purchase just something psychological about seeing the price. Drop when you add that code your shopping cart. Even if you know you're going to get refunded later. I just think that real time action helps so basically what chazal needs to do is one way or another. She needs to get the discount codes to customers those customers who have already purchased and then shared online without giving them to everyone so to me. That's the problem to be solved. She might already have an idea of how to do that. Could be a few different options. One way would be to send a direct message to them with the code. So whenever she sees she's been tagged with something she sends him a message with the discount code and it also creates another personal interaction. Of course there's still requires some effort you know is a manual process but to me. It seems easier than manually tracking them in an excel spreadsheet and then manually. Refunding them after the fact she could also include a note about this when she offers them the discount she could say you know if you share your purchase tag me the on the lookout for a discount code and if you don't see it in a day or two send me not way. The customer knows the discount code. It's gonna come to my messages. And if i don't see it then i'll just turn and get it like. I said there could be a more efficient way but this is at least some improvement over the current process.
Will Your Company Embrace the Covid-19 Productivity Revelation?
"Something been sitting comments. A couple of days ago is really stuck with me. What he said was a number of companies have realized during this covered nineteen pandemic and this work from home situation that the work that used to get done in eight hours in the office is now getting done in two to four hours at home and whilst no that's not true for all companies of course for a lot of companies and a lot of businesses i think it is and so the question for me is what are you going to do as a business. If that's true for you if you've actually realized that you can get the work done in half the time in a four hour day you can now complete an eight hour days work in the old days. You've now got four hours free per day per person. So what are you gonna do with that. I to just try and go back to normal and insist that your employees still sit there for that extra four hours or are you gonna find more work for them to do in squeeze squeeze more out of their four hours or maybe you can actually split it. Maybe give them two hours off. Let them go home. Two hours early and get an extra two hours of productivity out of the in the office even if they're only converting that fifty percent so we're actually really only getting one real productive time out of them. We're still now a bitter off than we were before. And so i reckon there's a massive opportunity for those companies that choose to embrace the revelation that covert has forced upon us. Which is we haven't been that productive in the office and if you can embrace that as a company and then maybe get a little bit more out of your employees while you're there but also give them something back and by letting them go a couple of hours elliott do something else on their own time in the office during that extra couple of hours that they were otherwise. Just wasting time with anyway. Then i think the returns to you as a company and a business will come back many fold in the short term and frankly obviously in the long term as well.
The Importance of Your Personal Brand
"I guess today is clear bonn whether we recognize it or not. We already have a personal brand. And it's either making or losing us money. Clarice spent over a decade empowering entrepreneurs executives and startup investors in founders to become leading authorities in their space boosting revenue by showcasing their subject expertise and leveraging their authority. Clair's passionate about sharing must have tips on how to get the next level and stay there. Thanks so much for joining me today. Claire you so much for having me on dan. I'm really excited to be here absolutely so there seems to be a lot of thought about what a brand is so i would like to get your take on. What is a personal brand. And why does it matter Basically i really you know. I always think about personal branding. I'm a very analytical person. So i always really think about it from an ankle analytical standpoint and kind of lake use cases so really think personal rand as whatever i can dig up about you by doing a google search or looking on social media etc. So that is essentially. What your personal brand is it can also be how people feel about you when you walk into a room. How people perceive you but it's essentially what we will think about you so whether that's online or whether you're in person event it's all of those things kinda come together to be your personal brand okay and so you can't really hide from it. Right was of social media. Like what's the what's the landscape. Well basically because it can. Do you know do a google search on you and you either have content out there. There's either information about you or there isn't information about you. And if there's no information about you mark. And i think that's a big thing they're gonna say why what's wrong with. What are they hiding. So that's kind of what why you can't really hide from it
Can We Diversify Our Employment as We Do Our Investments?
"I saw a really interesting question posed on twitter recently. Which asked whether or not we should be able to diversify our employment just as we do our investments when it comes to investing of course we like to diversify so that we spread the risk spread the downside and we spread the upside and when it comes to employment we tend to go for the one employer. But why don't we have the option to work for multiple companies and spread out risk. Which let's face it. Your employment is a substantial part of your earnings that you make and therefore it's a risk if you're just working for one company that company goes bust. That's a risk. So if you were to diversify your employment and worked for multiple companies you would then diversify the risk and spread the risk. And i think in a way. The mechanism already exists. You could be a consultant of course and work for multiple companies but the mechanism to be a full time. Permanent employees at multiple companies doesn't really exist right now but it could. I can see it working for a number of different companies a number of different industries and positions maybe more senior positions. It might be even easier. Somehow because you could bring your expertise and experience for dave air and then go to a day somewhere else and i think it's a it's a an upside for both. It's an upside for the company and for the employer the employee. Sorry i think there's definite benefits to both. So i do think given the upheaval that we've gone through. Now as a result of this whole cove nineteen the work from home work from anyway scenarios. I do think there's a potential to look at a mechanism where we can diversify our employment just as we do our
Get Your To-Do List Done With Less Anxiety
"Today's listen might be the most helpful thing you'll hear all week so listen up. I found this very useful in you might to getting through to do list can be anxiety inducing. It could make you feel like. Oh man i got lots to do. Am i going to get it. All done can't even predict how much you can get done in a given week. So i'm gonna give you a strategy that has helped me so so much with my to do lists the first thing you need to do. Is you need to figure out how many hours a week are you working on your business. So i work fulltime on my business at work about ten hours a day the fifty hours a week then number might be different for you. You might be doing this part time. i'd be a side. Hustle might be twenty hours. Just figure out. How many hours are you working on your business every week. And if you don't know just track. How many hours you're working. This week wants to know that number. That's going to be a very key number. Why because it's going to really allow us to get what's important done in the time allotted so what i like to do is at the end of the week on friday afternoon when things are a little slow for me. I ride down my to do list for the entire next week. All the things i need to get done. I literally write them down in a legal pad. I then give my tasks all the little test. I iro dallas wrote down seventeen tasks. Okay i give each one a score. I give it a number a number from one to five five meaning. This is gonna take a lot of time. Approximately five hours to finish this one task. One being it's a quick thing. I could do it in an hour or less so i'll go down the line and give each one a score of an add up the score so like say for example first task is ranked a two and my second task is ranked the five and my third task ranked a three. That's ten points. Okay i can only use up twenty five points twenty five hours okay. So if i go overboard if i battalion my number and it's over twenty five. I have to choose something to cut. What is the least important thing on that list. I will have to move to the following
Growing Your Business Doesn't Have to Be Hard
"Often in our business. We can get to a point where we're getting to that growth phase and was stepping into this new level version of ourselves and we can often have a belief system around. It's going to be hard like this. Next phase of growth is going to be hard or maybe earning that level of income will be hard or growing. Your audience to that extent will be hard like all of the things that we need to do. We look to do list on the how we're going to get to where it is we want to get to. We can often believe that it's going to be hard. I want you to start questioning this belief system. How do you know it's going to be hard. And the proof may be or the evidence may be that so far. It's been hard. But again i want you to question it right. Has it been hard because you've been learning and growing and so it feels difficult because we're outside about compensation and our expanding our brain in which challenging ourselves in new ways so it's not meant to be easy but then questioning that belief system is like by saying that and saying that will then that means the future is going to be hard way using. The evidence is passed to prove that believed to be true. But we don't know that the future has hasn't actually been created yet but if we're basing on the pass we're going to create more of that in the future so if we're stepping into that new new level version about business and growth in our relationships and everything that we're doing without without life if we're thinking it's going to be hard. Guess what your brain is going to be looking for. It's going to be looking for. Hardness is going to be looking for a difficult spices. It's going to be looking for that challenge. But not from a growth mindset perspective. We want to start to step into that growth mindset perspective and actually go will. This is going to challenge you is welcoming embracing and stepping into this growth. Because that what you focus on is what you're going to get more of sir if you are focusing on the heart instead of the easy you're going to get more of the hot if you focusing on the uncomfortable feeling eating at more of that whereas if you focus on where it's an easy way you enjoy the growth away. Wave enjoyed the challenge. You get more of that. So i think it's really important that you question any belief system that you feel is hindering you because if we had that belief system it's going to be hard we actually don't want to go after it right. Outbreak doesn't want us to go after either because the way that it presents energies by doing less in the way that it does less is by repeating old patents or an or over again. So we want to
Q&A: Can You Get Paid for Views on a Popular Social Post?
"A few years ago. I wrote on a post on facebook that ended up going viral. I didn't have a business account but all of the sudden. I had tens of thousands of people viewing sharing and commenting on the post. It took weeks for the attention to die down. I've thought about this experience ever since. Was there some way to monetize all this attention that i just didn't see at the time. There's some social networks pay people based on the number of views their poster sleeve. Unfortunately i haven't been able to replicate those results since then but i wonder if there's a key or less than i can apply some other way. Thanks chris but as i said this reminds me of a story i knew a guy who had a very similar experience to justin. He wrote a post on a personal account. Wasn't intended to be anything business at all and that post ended up blowing up to the point where he received massive attention in a short period of time so all of a sudden he was receiving not just thousands of comments on the post but thousands of messages from people who were looking for help and he was. He was writing about something personal and it really struck a cord. I think that had something to do with it. And this guy reached out to me and some other people asking for advice because he was overwhelmed like a lot of the people writing to him wanting to hire him for coaching. A lot of people just had questions. They wanted answers. There were offers from talent agents all sorts of interesting as well as some questionable opportunities coming his way and i said it happened in this very condensed period of time. You know just like justin experience a couple of weeks. Sorta fast forward a bit. That guy ended up being pretty disappointed because he thought also always like. I'm gonna make a business out of this and i'm getting famous an assistant and and basically short version one viral post doesn't make business and he assumed that whatever he posted next would have similar results and that didn't happen at all or he thought well. Maybe it won't be huge but at least it'll be bic and it wasn't because the vast majority of all that attention he received was about this one original post ninety nine point nine nine nine. Whatever percent of those people didn't stick around so it's an interesting experience to have for sure but difficult to go from zero to whatever that is all that attention and then somehow kind of settle so to get to our caller's question here justin. It's great that you had that success. I would say instead of second guessing yourself instead of trying to capitalize on that particular incident that particular posts and instead of trying to recreate it. Because you probably won't be able to. I think it's best to think about why you're post created such an impact and is that area that topic something you want to work on more. If so don't think about your next strategy to go viral. Think about your next steps to create more of a foundation.
Choosing Not to Care Changed My Business for the Better
"Not to care. Was the single biggest thing that shifted things for me in my business. I remember the days where i was. I'd in a cold sweat hosting and social media for the first time for the complete fear of wondering what my ex corporate colleagues would have thought about me or said about me or people in my local village. We're going to say and think. And here's the thing when i was staying safe when he was hiding like that my business was completely stop. I couldn't get clients. Because i was trying to do everything as the invisible woman so choosing not to care was the single biggest thing that transformed everything for me in my business choosing not to care. What are people thinking choosing not to care. What are people saying. What are they saying to each other and my advice to you is literally be like who cares because they are not living your life. They don't know what it is like to be an entrepreneur. They don't know what it's like to have the dreams that we have to dream at the empire that you're going to have the life that you are going to change as i always say we are not normal people. We are wired differently so choosing not to care choosing not to care but the judgment and what people are saying and all of that kind of thing is so so critical going all in is one of the most freeing things that you will ever do and when you're kind of in that hybrid mode where you're half in half. I'd you haven't gone all you won't be getting the results that you know you can get so please for me today. Choose to go all in and choose not to care what anybody thinks because they aren't living your life and you'll hear me say this over and over again in this podcast but everything comes down to choice.
How Resilient Are Brands?
"My sword interview last night with the chief marketing officer of mcdonald's and the conversation was all around the risks associated with staying on the age of culture and those risks are basically that you're going to offend a few people. You're going to upset some people who are maybe you'll coal customers. And her view was it's okay for a brand to take those risks. It's a risk worth taking. Because ultimately a brain is resilient people will forgive the brand a few misteps will forgive the brand upsetting them a few times. And i think it's a valid point because most brands that i come across do the opposite. They're they're afraid about sitting people. They want to maintain political correctness for example. They don't want to risk offending anybody. And so they stay in the middle and as a result of that the risks that they take minimal. The image in the messaging that they create is kind of vanilla. It's kind of boring. It doesn't really resonate deeply with anybody and i think Those that risk averse nature is even more amplified when you become a publicly traded company for example at that point. You even want to take less christian. Don't wanna miss risk upsetting the share price in the market. And so i think it's a valid point that if you want to stay on the edge of culture if you want to stay relevant and really risen night and be current then at some point you have to take that risk of offending a few people. But it's okay because you're brand will ultimately be resilient
How Apologising Affects people's Peception of You in Business
"To the next episode of five minutes of menton today. I want to tell you. It's time to stop apologizing one of the most common traits. I say we women in business who are working on their self worth and people pleasing in those types of things that they constantly say. Sorry even when it's cold and it becomes this trained habit of response where it's really really important that we sought to shift that language. Because when you say sorry. You're implying that you've done something wrong and often the not translates into you being a burden and impacting other people in a negative way. And that's never the case in this situation like we are often than doubting ask selves and more were assigned to affect our self worth and went constantly saying sorry because i did notice the feeling that creates new body. When you say sorry when you say sorry. What's the feeling i'm sorry and you get an emotional response to that an often. That is guilt or shame. And that's one of the lowest vibration emotions that you can experience so sitting in that is not going to support you in being able to be the best version of you to show the best version of you. So people want to work with you and be able to take this to the next level like it's not the best way to show up as the best version of you so putting yourself in situations where you feel like you've done something wrong which is kind of being in the victim state putting yourself in the victim saying. I'm sorry it was my fault. I'm the victim whereas is not the case. And you giving away your power. Not only that but when you consistently say sorry you're always saying the word sorry subconsciously you'll basically telling yourself that you're the one to blame which doesn't set you up to be the best version of you asshole. Sorry someone situations where sale or client saying. Sorry when they ashari they opinions or they feelings like they say sorry i. it's almost like they. You know. I want to apologize. I if i say something wrong. Even if you don't know whether you have actually said anything wrong
Does the Funnel Process Really Work?
"Every marketer i know talks about the importance of having a funnel where you have a free incentive on the bottom to get people interested then a low priced product than a medium priced product. And then some type of high end product or personalized consulting. It seems very effective but also if everyone is doing it this way. Does it really work. And do you have a funnel from what i can tell. You don't really sell anything at all besides books looking forward to hearing from you. Thanks chelsea great question. Thank you for asking it I let's just explain a bit more for listeners. Who aren't aware of this term. The funnel the marketing funnel. I mentioned it a bit and introduction. But let's say for example sake you have a thousand dollar product. You want to sell some kind of expensive coaching or some kind of actual physical product. That cost two thousand dollars and you could just start randomly calling people hoping to reach the right ones but that would be most likely ineffective in frustrating so instead you spend some time creating free content that draws in some of the ideal market you think about the pain that your ideal customer is going through you think about how you can begin relieving pain providing solutions and perhaps you make some videos or you make a white paper or a pdf some kind of downloadable guide or could be something totally different. But you've got this free content and so then you're building an audience of people who are interested in this particular topic. They're looking to you as the expert and then you think maybe instead of trying to sell them that thousand dollar product right away. You'll sell them a twenty five dollar product which is of course a much easier commitment and then from the group of people who buys the twenty five dollar product. They're already primed to buy something else whether it is thousand dollar product or perhaps something in the middle so those numbers are just examples. There are countless variations of this. The key point is that you're providing a series of stages touch points for customers to go through on their journey so to come to chelsea's question she says. Does it work absolutely. It works for sure if it's so easy. Why doesn't everybody do it. Or i forget how she phrased it you know. If everybody's doing it how can still be effective. The thing is it works as long as a few other conditions are met and these are not small conditions. You know the most important is. Do you have the right product.
Learning by Inversion Can Be a Good Place to Start
"Expression the other day learning by inversion essentially what it means is taking a look at bad examples and then doing the opposite of that which is an interesting perspective because usually what we think is that if we want to be the best then we need to learn from the best we need to look and follow and observe the best and try to replicate that as best we can but that's not always easy to do because sometimes in fact oftentimes the best will keep their secrets pretty close to. They chased the only time that they actually release. Those secrets is perhaps when they're no longer the best once they become one or two in the race then. They tend to be more open to sharing their secrets but by that stage. It's too late. They no longer the best whereas learning from failures is sometimes easy to do. You can sometimes get access to that information a little better and so what you can do is take a look at what hasn't worked and then do the opposite of that at least then you know you've got a chance you know that if you do exactly what they did to fail that you're probably going to file again. Unless of course the market has dramatically changed since then and all the conditions are completely different. Which can happen and of course. There are a number of factors that come into successes and failures. So it's not a guarantee doing the opposite of what has filed is certainly no guarantee of success. But you do know that. At least you've got a chance and it might be easy to access those learnings to access the learnings of the best. In that way what you are doing is learning by inversion
Warehouse Manager Sells Twitter-Threads-as-a-Service
"That hugh alexander works as a retail warehouse manager by day. When he isn't thinking about the logistics of his job he's hanging out online looking for inspiration and ideas yet he also knows an idea is just the starting point making something in marketing. It is win. The real battle begins that was never more evident than his first attempt at starting a profitable project you had the technical know how to make a website but he fell short on finding an audience at least until matthew started noticing twitter threats now twitter threads for those who aren't familiar are a series of related tweets that tell a story or elaborate on a topic when two hundred and eighty characters isn't enough. Some people share their best tweets or connecting. Anything they feel requires the additional text for example. A thread might include a series of exercise tips or tips to improve your business. In a specific way it might be political commentary. It could be anything. In relation to matthews project. He'd seen a lot of twitter threads go viral and helped to significantly boost the poster's profile in number of followers with that audience. They could monetize their service and products at least potentially so he said about trying it for himself with his accounts and lo and behold things improved. He didn't set the world on fire overnight but his follower numbers increased after he started posting threats. Forever business-minded matthew. You saw an opportunity if twitter threads worked for others as well as himself might people be willing to pay for a service that wrote the threats for them. It was an unusual idea so he said about testing the concept. He purchased the domain name. Taas dot co that stands for twitter threads as a service and used a free website. Builder called card to launch. The site quickly card intern allowed for easy. Integration with stripe to process payments after customers paid macua. Direct them to a google form or they answered a few questions about their business objectives. That was all it took to be up and running for a cost of well under one hundred dollars being part of online communities such as indie. Hackers made validation a little easier. Matthew simply tugged on the strings and hopes of selling his twitter threads service. It didn't take too long to find his first customer and he charged fifty bucks for the first month in exchange he create ten threads and also offer scheduling as well as performance reports. Matthew analyzed customers content and audience but before actually doing the work. He made a confession. He told that customer they were his first one and he'd be using their account to learn feeling bad about it. Even offered a fifty percent refund on the purchase price. It turns out he needed to have worried. Because after the first month they were happy and wanted to keep going
How to Overcome Your Fear of Selling
"Are people afraid of sales. I think the reason most people are of sales is because they've been on the receiving end of somebody who has done it really bad and they don't want to be perceived in that way they don't want to feel icky or pushy or aggressive or and they're worried about judgments right like what are people going to say or think or feel about me if i'm out selling to them. Yeah i think you're probably right about that. It's so unfortunate that we have experienced sales people to the point where we don't want to be with them and we don't want to be them and unfortunately we have to be doing some form of business development. Razi yeah i often say the one of the biggest misconceptions about sales in my opinion is that people think that selling to somebody is something you do to somebody and i say that's not true selling actually something you do with somebody and when you approach it from a more collaborative collaborative approach that this is a with conversation not a to conversation. Then it gets a little bit easier.
The COVID Small Business Boom
"Numbers are out from the census bureau. Today and last month people in the us started four hundred forty eight thousand five hundred and thirty three new businesses and since the pandemic began last march americans have started six million seven hundred and fourteen thousand three hundred and eighteen do businesses. That is an all time record. that is today's indicator. Six million seven hundred fourteen thousand three hundred eighteen and one of those businesses was started by chris banjara and the business he started was about as far away from the haute cuisine that he had been serving in washington dc as it gets. We are mobile. Hotoke card based in montgomery county maryland hotdogs new jersey. What's up so apparently hotdogs or like a thing in northern new jersey. There's a hotdog coach too. Big thing everything like the air around so pretty. You and chris started talking hotdogs. And you had what i can only really describe as like a northern new jersey hotdog mind meld like i could not understand parts of what you were saying. I mean to me. It was just like a regular conversation. I grew up going to the gafa grill on route to away year. Nurture zero to cluelessly right right on my daddy's still work in patterson. He also refers to hotdogs as tube stakes so we used to like hit up all those spots. Everything that i'm doing is inspired. And based upon hawk grow the doghouse. Hanks franks rutta. Of course to what. I am a hotdog guy is the thing. I guess it's a by.
Why The Best Story Wins With Hasani X
"Today is part three special series with expert storyteller husani eggs and hassan. He's got this thing about the best story. All about telling the story your story and so i asked her sahni. Why is it really. That best story wins. Is it because we don't choose. Based upon what is best based on facts figures and function we choose based on what's best in terms of what makes us feel most connected. More safe and regards is not the best is who can communicate the best stories. The stories that gets to buy in believe and engage so no matter how much value have to offer them. Pretty sure if you're listening to this you have value to offer the world but it will remain locked up in what i call the value vault until you access the key of being able to communicate how much value have to offer in that is the path to being able to create more impact and income in the world because those who can communicate their stories connect and gave you to believe by and engage. Are those wealth front trusting connection and allowing people to say. Hey let me access. Let me touch. Let me let me use the value. You have to offer so. I wanna employ. Don't be the best kept secret. Don't be the best thing out there that no one uses. Don't have all this value that has been given to you gifted to you that you've earned and have it be locked away because you haven't learned how to communicate just value to offer remember. Best story wins.