Small Business

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A highlight from Amplify Your Brand

Accelerate Your Business Growth

04:42 min | 2 d ago

A highlight from Amplify Your Brand

"Thanks so much for joining me today, Laurie. Thank you, Diane. Great to be with you. I am thrilled to have you here. And I am really curious because we are recording this toward the end of 2022. And so I'm curious about any potential trends you see like regarding social media for business. And maybe even for, you know, how small businesses are, should be, you know, things we should be doing or things we should be embracing as we head into the new year. Great. Okay, so we're talking about the new year and new ways of thinking. A couple of things. One is that sometimes it seems like there's just massive change going on, right? Yeah. Yeah. And I remember when LinkedIn, for example, was a very simple site. It was largely for people looking for work. And as we all know, LinkedIn has really grown, it's now owned by Microsoft. It has so many bells and whistles, 850 million people use it. So it seems so different. But fundamentally, it's humans interacting. So I like to remind people and myself because I too am a small business that sometimes I think it seemed like things have really, really changed the whole world has changed, but there are some basic principles. So it's fun to just keep track of the basics and then see what's new. Yeah, so I want to pull on that a little bit and I'm really glad that you said that because I have a sense or I guess maybe the way I approach it is I'm just going to keep doing what I'm doing which is connecting with people sharing information and enjoying what other people are posting supporting people and that kind of thing. And so even though there seems to be a lot of change, I think one of the things you said about, you know, it's people connecting with people is not that hasn't changed, right? I mean, that's really what it's all about. Right, and you just listed some basic great reasons for business people to share on social media because, you know, it is here to stay in some form, the names might change the companies might change, but in general, it is, is we're both agreeing connecting with people sharing information. But you don't want to, you don't want to overshare. In my opinion. And you don't want to constantly talk about yourself, of course. You want to be curious, find out about what others are doing and support people, especially when it makes sense. Sometimes I use the example. You know, if you're a vegan and your neighbor opens a steakhouse, maybe you're not going to be the biggest evangelist for that. But if something is something fits right in your sweet spot, why not help celebrate that person or that company? So you have to be authentic, right? Absolutely. Yeah. And I don't even really use that word because to me often is almost a who else would you be like to me? You almost never hear me say the word authentic 'cause I don't know, that's to me, it's so obvious. But I guess too much. But I guess you know what's obvious to some is not obvious to others. And speaking of remembering the basics, but keeping an open mind because we should keep an open mind, right? I'd like to share my insecurities about video, are you ready? So I used to think, you know what? Video is not for me. I used to think, and notice I'm speaking in passive. I used to think it was really only for like really young people out of college or in college. But then I met a wonderful video coach named Elaine hausman, former actor, and she taught me a secret. Are you ready, Diane? Yes. Lighting. Aha. Because of course, of course, you're going to be authentic. Of course you're going to practice what you're going to say and but it hadn't really occurred to me that if I had good lighting that that might give me a boost of confidence and kind of opened the door for me to do videos now and then. I love the

Linkedin Diane Laurie Microsoft Elaine Hausman
A highlight from #717 Paid Search Engine Marketing Has Become Tougher. Here is the Solution.

The Small Business Radio Show

00:47 sec | 2 d ago

A highlight from #717 Paid Search Engine Marketing Has Become Tougher. Here is the Solution.

"Get ready for all the craziness of small business. It's exactly that craziness that makes it exciting and totally unbelievable. Small business radio is now on the air with your host, Barry moles. Well, thanks for joining this week's radio show. Remember this is the final word in small business. For those keeping track, this is now show number 716. This episode's sponsored by truly financial banking that puts money back into your business, get a free copy of my new book change masters had actually make the changes. You already know need to make by signing up for a free account go to WWW that truly financial dot com slash bearing. Well, with all the challenges these days in paid search has become even more difficult to make money. My next guest says that now is the right time

Barry Moles
A highlight from Doubling Your SaleS with Zero Salespeople

Accelerate Your Business Growth

08:01 min | Last week

A highlight from Doubling Your SaleS with Zero Salespeople

"It's so great to have you here. Sorry about that, but I mean, it is so great to have you here. Marketing is I swear, no matter how many times I talk to people, marketing still seems to be one of these things that people small business owners have a hard time keeping track of, I guess I will say. Yep, it's absolutely a problem a lot of businesses go through. It's overwhelming. You don't know what platform to be on. You don't know what logistics you're supposed to be looking at, what analytics you're supposed to be looking at and measuring. It's overwhelming. It's hard. We understand that. And that's why we like to help businesses grow. Yeah, no doubt. Yeah, exactly. Okay, so if someone's listening and they're thinking, you know, I would really like to get my marketing campaigns more effective or launch it to begin with whatever. What are the key elements that they should be looking at? So one of the first things we like to recommend at tulip media is we want you to make sure your storefront is ready. And what we mean by that is if you have a website, make sure it's ready for visitors. If you have a Facebook page instead of a website that's perfectly fine, but make sure you have a call to action. Make sure you have your products or services right there in front of them so that they can buy from you easily. So the first step is to making sure your storefront is ready. And so if that people can convert faster, then the second step is when you can do those paid advertising when you can do those tiktoks so people will see your video and go to your website. You can do those blogging. So you get that organic SEO, but make sure step one is done first. Okay, I have to ask you about TikTok because I was at a meeting yesterday and someone said to me, okay, I'm thinking about starting to use TikTok with before and after. Shots and, you know, I have no idea what to do, and I said, well, me either. I can't help you with that. So when you talk some about this whole using TikTok for marketing, so it's not something tulip gets into, but my personal opinion with TikTok is if that's where your core customer is, get on TikTok. TikTok is actually starting to overcome Google searches right now in terms of what people are searching for. So again, keep that in mind when you're looking at your business strategy or your marketing strategy. Where are my core customers? What's going to resonate with them? Is that short form video content? And then go from there. If your business has something that you think is really cool video content, like before and afters, like you said, do it. Take that, take that leap. It's free. Platform. You might as well try it out if it doesn't work out. I know you're kind of going, oh my goodness face right now, but try it out. Just try it out. You never know. And you don't even have to show your face, which is the nice thing. You see a lot of TikTokers doing stuff that doesn't include someone in the frame. Yeah, which is probably the thing that's attractive to so many people. Right? Okay, thank you for that. I really appreciate it. So talk to me some about making sure that your marketing campaign is clear, impactful, persuasive, you know, what are the factors that help that? So at two media, we use what we call the story brand methodology. And that methodology comes from building a story brand by Don Miller, Donald Miller, and if you haven't read the book, it's a really good book, I would recommend. And in there, it goes through a 7 part framework in this framework really helps you understand who your core customer is and what messaging is going to resonate with them. So what is the problem that they're having at the end of the day? If you're selling, if you're in physiotherapy, if you're selling chiropractic, my problem at the end of the day is my back hurts. I need you to fix it. I want to be able to lift my kid up without being in pain. So agitate that problem in your messaging and put out a solution or a road map on how you're going to help that person. And make it easy for them to buy from you. That is really what the story brand framework is about is showcasing that problem, providing that solution and what that call to action is going to be in a really clear way. If you make it easy for them to buy from you, they're going to buy from you. Do you find that people have a tendency to share the information they think is important, but really doesn't resonate at all with their client base or their prospects? Absolutely. I call it the curse of knowledge. You've been in your industry for so long. You start to speak the jargon from your industry. You have visitors coming on your site or your Facebook page going, what's commercial insurance. And you're like, this just business insurance, but speak the language of your visitors. That's the only way you can get them to convert faster. Boy, that's great. Speak the language. What did you just say speak the language of your customers? Yeah. Yep. Yep, I love that. That is boy. We need to be doing more of that. So speaking of speaking the language of your customers, how can how can a business identify their core customer? So the first part of that story we're in framework is who's the character. It's very similar to a buyer's persona, but you're just taking it a step further of who is this person, so is it a CEO that usually buys from you? And what are they looking for at the end of the day? Do they want marketing that works? Well, okay, let's start putting the messaging around they're looking for marketing that works. They want to stop wasting time and money on ineffective marketing. Again, agitating that problem and then saying with tulip media, we create effective marketing solutions and go from there. So really start with who that core customer is that character in your story, keep them in mind when you're building that other messaging. Okay. And you mentioned before that TikTok started to take over Google search. So is Google still the best place to attract customers or does it really depend on where your prospects are? So a little bit of both. Okay. Where is your core customer? Are they on LinkedIn? Be on LinkedIn. But I like Google personally because it's a pull strategy. So when someone types in best small business podcasts, your name comes up. Sure hope. When they type in marketing agencies near me, we come up. It's not interruption marketing, where social media can be seen as interruption where some of us just want to scroll and scroll at the end of the day. We don't want to see ads, but that's where I like Google. It's that pull strategy, not a push strategy. Okay. All right, good. Thank you for that. That's helpful. Shoot. You said something else. Oh, paid ads. Talk to me about paid ads because this is another thing that I think a lot of people can't figure out. And so they either do it and they spend a lot of money and don't get any results or they're afraid to do it because they're afraid they're going to spend a lot of money. Yep. So especially with Google ads, there's two things you need to keep in mind is you have to have the right messaging. So using story brand, you can do that. And you have to have the right keywords. So with all of our programs at tool, if we do what we call competitive and keyword strategy, is where we look at your domain and your competitors domains and say, how are people searching for you at the end of the day? And these are the key words we're using to fuel your Google ads.

Tiktok Google Facebook Don Miller Donald Miller Linkedin
A highlight from #716 How the CEO of Keap Grew His Company from Startup to $100 million

The Small Business Radio Show

04:58 min | Last week

A highlight from #716 How the CEO of Keap Grew His Company from Startup to $100 million

"He's got a BA in economics from Arizona state university, as well as an MBA and a JD from Brigham young university, Clayton, welcome to the show. Thanks so much, Gary. Great to be with you. An MBA and a JD, your parents have got to be proud. You just gotta go for that MD now. That'd be like to trifecta Clayton. Yeah, they're really proud, but I spent all that time in school and then started a business. Was that a joint degree? Or did you go one after the other? There was a joint degree. They said, yeah, I thought we thought you were going to become a lawyer and do something safe, but you decide I'm going to go out and start something, right? Exactly. I mean, when I left IBM in 1990, I started my first business. My parents said, well, when it doesn't work out, maybe IBM will take you back. Exactly. So I love the people. I love the title of a conquer the chaos, how to grow successful small business without going crazy. How do you conquer the chaos and how do you not go crazy doing it? Well, you know, I talk about two sides about the mindset side of it, which is which is just a really critical part of entrepreneurship, growing a business. A lot of people don't they kind of underestimate that part of it. But there's a mindset side, and then there's systems. And if you put systems in place, then you can get the business to run smoothly and effectively without feeling that you feel like you're the brains in the middle of it that's being stressed out and weighed down by the operation. So you start to keep a long time ago, what was the origin of the idea? Yeah, you know, we were doing we were trying to do our sales and marketing, starting to use online ads, some digital marketing. And we just recognized how hard it was. And so we were a custom software company at the time. We had customers that started asking us to help them to automate their sales and marketing process. And so as we began doing that for custom clients, pretty quickly, it turned into a standardized product that had CRM at the center of it, customer relationship management. And just took off from there, automation for sales and marketing. And we're going through a time where there's high inflation, but it's still hard to find people, supply chain issues, is now a profoundly different time to start and grow a business or is this just one of the ordinary cycles we see every ten years? It's a great question. I do think it's, I do think it's an ordinary cycle, but it's a little more complicated because of how the landscape of small business has changed over the past ten years. I think it's changed very rapidly to where customers and relationships are built differently online, social media. It's just a different environment. And so yes, there's a cycle and we probably have been fortunate to have a strong bull market for a long time, the longer than normal, I would say, but I think the reality is we're going through a normal cycle. It's compounded a little bit by the technology landscape. So you were talking about how relationships are changing a lot of them are built online, but I know one of the things that you talk about is really the important of human connection. How do you keep that human connection, but still be online? I mean, it's interesting for me when I've been zooming for people for so long and then all of a sudden I meet them in person and it is a different experience. Totally. It really is. To us, it's all about building relationships, nurturing those relationships. And it comes down to following up following up effectively and there's only so much follow-up work you can do manually and that's where people tap out. But when you, when you pre design what that customer relationship should look like and you build the follow-up in and then set up the system to automatically deliver it, it feels very personal and it feels very natural and as soon as the customer engages, now you can begin to have a one on one relationship building experience that is born out of that automated follow-up. And clay, it is so easy to do it with tools like keep and other things that are around. And a lot of people, they don't. I mean, a lot of times I'll get back to a customer and I'll say, well, you know, how surgery go with your son and they go, I can't believe you remembered, and I'm going, well, I didn't remember. My reminded me, why don't more people do that? Because it is so simple. Yeah, you know, I think I've asked people this question. Everybody understands if you follow up more you're going to improve your business. Everybody intuitively understands that. And so I just asked, well, why don't you do it? And I hear I hear three answers. One, I don't have the time. You know, I don't have the time to do the follow up. I don't have the time to set it up. I hear I don't have a system for it, and I just haven't, I'm not an expert in that.

Trifecta Clayton IBM Brigham Young University Arizona State University Clayton Gary
A highlight from Conquering Analysis Paralysis

Accelerate Your Business Growth

05:13 min | Last week

A highlight from Conquering Analysis Paralysis

"Thanks so much for being with me today, Catherine. Thank you so much for having me. I'm excited to be here. I am thrilled to have you here. I love this conversation that we are about to have. And we haven't even had it yet. But I just know I'm going to love it. So we have so many things to cover, and I want to start with, let's talk some about capturing data on a website. How what are some of the best ways for a small business to go about that? That is a great question. And honestly, I could talk for a solid hour about that. But I did want to qualify kind of where I'm coming from. So I have an MBA in business analytics, and I have done metrics and reporting for very large corporations. So I've dealt with some of the enterprise tools and the really big tools. But I also work with entrepreneurs, solopreneurs, and small businesses as well. So my focus is on working are helping entrepreneurs and small businesses with who feel like they don't really have the resources to kind of keep up with some of that corporate software. So where I'm coming from is affordability but also can a very busy solopreneur entrepreneur or somebody in a small business reasonably managed this with the resources that they have. So I'll say that first. That's great. I love that. But yeah, from a measurement perspective and because of my background, I will always, I say measure everything, but I think measurement is really helpful for small businesses in particular when you're not really sure what direction to go in. So when there's the whole world and the whole Internet out there, but you have very little time energy or budget, I think metrics and data are really good way to kind of think about and test or put your resources in the right place. And so from a measurement perspective for websites, I think some of the more important the important metrics to capture are like how many people or visitors are visiting my website every day or my store. So I do websites and online stores. So when I say website, sometimes I also mean online stores. But yeah, so how many people are visiting my website each day where are they coming from? How long do they spend on there? What types of things are they looking at? What are the paths that they take through the site and what actions do they take? Are they new customers or new visitors or are they repeat visitors? And I think all of that information is really good and important, it's important information and feedback for you to say, okay, do I want to invest some advertising dollars? Do we want to invest in new products? Do I want to invest in new content? I think all of that information is helpful when you start thinking about using data from a website to make business decisions. Does that answer the question? Yeah, it does. Of course, I mean, that just leads me to more questions. Because I'm going to look at this from the small business perspective. Small business owner who really knows nothing about data analytics and really knows really doesn't necessarily have a full understanding of not just doing the data capture, but then being able to read through and understand what it is that they're capturing. So a lot of people use Google Analytics. Which can tell you a lot, but honestly, it can also be sort of, there's so much information that it can be hard to figure out what things we should really be focusing on and how to interpret that data. Absolutely. And I've heard it described as drinking from the fire hose. And it is an incredibly robust tool. Sometimes I marvel that it's free. And then I realized, you know why it's for you, but you know, when I think about it, I'm just like, wow, this is crazy. You can get basically enterprise level or enterprise grade analytics from a Google Analytics platform. But you could also spend a 100% of your day all day every day, 360 five, analyzing data. And so I definitely think going into a Google Analytics situation or even working with similar free platforms. I think that going into it with concrete and smaller goals at the beginning makes sense. So if you don't know anything about data analytics or websites or Google Analytics and you're like, it's in someone says to you, okay, Google Analytics is what you need for your website, then start asking questions. And I think questions are the best way to drive data inquiries just generally. So if you were to install Google Analytics on a website, you would ask yourself, why do I want to install Google Analytics? And it's probably because, you know, well, I want to know what people are doing. So when you set up Google Analytics, the first thing that you make sure you know how to do is see what people are doing.

Catherine Google Google Analytics
A highlight from Amplify Your Brand

Accelerate Your Business Growth

04:42 min | 2 d ago

A highlight from Amplify Your Brand

"Thanks so much for joining me today, Laurie. Thank you, Diane. Great to be with you. I am thrilled to have you here. And I am really curious because we are recording this toward the end of 2022. And so I'm curious about any potential trends you see like regarding social media for business. And maybe even for, you know, how small businesses are, should be, you know, things we should be doing or things we should be embracing as we head into the new year. Great. Okay, so we're talking about the new year and new ways of thinking. A couple of things. One is that sometimes it seems like there's just massive change going on, right? Yeah. Yeah. And I remember when LinkedIn, for example, was a very simple site. It was largely for people looking for work. And as we all know, LinkedIn has really grown, it's now owned by Microsoft. It has so many bells and whistles, 850 million people use it. So it seems so different. But fundamentally, it's humans interacting. So I like to remind people and myself because I too am a small business that sometimes I think it seemed like things have really, really changed the whole world has changed, but there are some basic principles. So it's fun to just keep track of the basics and then see what's new. Yeah, so I want to pull on that a little bit and I'm really glad that you said that because I have a sense or I guess maybe the way I approach it is I'm just going to keep doing what I'm doing which is connecting with people sharing information and enjoying what other people are posting supporting people and that kind of thing. And so even though there seems to be a lot of change, I think one of the things you said about, you know, it's people connecting with people is not that hasn't changed, right? I mean, that's really what it's all about. Right, and you just listed some basic great reasons for business people to share on social media because, you know, it is here to stay in some form, the names might change the companies might change, but in general, it is, is we're both agreeing connecting with people sharing information. But you don't want to, you don't want to overshare. In my opinion. And you don't want to constantly talk about yourself, of course. You want to be curious, find out about what others are doing and support people, especially when it makes sense. Sometimes I use the example. You know, if you're a vegan and your neighbor opens a steakhouse, maybe you're not going to be the biggest evangelist for that. But if something is something fits right in your sweet spot, why not help celebrate that person or that company? So you have to be authentic, right? Absolutely. Yeah. And I don't even really use that word because to me often is almost a who else would you be like to me? You almost never hear me say the word authentic 'cause I don't know, that's to me, it's so obvious. But I guess too much. But I guess you know what's obvious to some is not obvious to others. And speaking of remembering the basics, but keeping an open mind because we should keep an open mind, right? I'd like to share my insecurities about video, are you ready? So I used to think, you know what? Video is not for me. I used to think, and notice I'm speaking in passive. I used to think it was really only for like really young people out of college or in college. But then I met a wonderful video coach named Elaine hausman, former actor, and she taught me a secret. Are you ready, Diane? Yes. Lighting. Aha. Because of course, of course, you're going to be authentic. Of course you're going to practice what you're going to say and but it hadn't really occurred to me that if I had good lighting that that might give me a boost of confidence and kind of opened the door for me to do videos now and then. I love the

Linkedin Diane Laurie Microsoft Elaine Hausman
A highlight from Doubling Your SaleS with Zero Salespeople

Accelerate Your Business Growth

07:15 min | Last week

A highlight from Doubling Your SaleS with Zero Salespeople

"It's so great to have you here. Sorry about that, but I mean, it is so great to have you here. Marketing is I swear, no matter how many times I talk to people, marketing still seems to be one of these things that people small business owners have a hard time keeping track of, I guess I will say. Yep, it's absolutely a problem a lot of businesses go through. It's overwhelming. You don't know what platform to be on. You don't know what logistics you're supposed to be looking at, what analytics you're supposed to be looking at and measuring. It's overwhelming. It's hard. We understand that. And that's why we like to help businesses grow. Yeah, no doubt. Yeah, exactly. Okay, so if someone's listening and they're thinking, you know, I would really like to get my marketing campaigns more effective or launch it to begin with whatever. What are the key elements that they should be looking at? So one of the first things we like to recommend at tulip media is we want you to make sure your storefront is ready. And what we mean by that is if you have a website, make sure it's ready for visitors. If you have a Facebook page instead of a website that's perfectly fine, but make sure you have a call to action. Make sure you have your products or services right there in front of them so that they can buy from you easily. So the first step is to making sure your storefront is ready. And so if that people can convert faster, then the second step is when you can do those paid advertising when you can do those tiktoks so people will see your video and go to your website. You can do those blogging. So you get that organic SEO, but make sure step one is done first. Okay, I have to ask you about TikTok because I was at a meeting yesterday and someone said to me, okay, I'm thinking about starting to use TikTok with before and after. Shots and, you know, I have no idea what to do, and I said, well, me either. I can't help you with that. So when you talk some about this whole using TikTok for marketing, so it's not something tulip gets into, but my personal opinion with TikTok is if that's where your core customer is, get on TikTok. TikTok is actually starting to overcome Google searches right now in terms of what people are searching for. So again, keep that in mind when you're looking at your business strategy or your marketing strategy. Where are my core customers? What's going to resonate with them? Is that short form video content? And then go from there. If your business has something that you think is really cool video content, like before and afters, like you said, do it. Take that, take that leap. It's free. Platform. You might as well try it out if it doesn't work out. I know you're kind of going, oh my goodness face right now, but try it out. Just try it out. You never know. And you don't even have to show your face, which is the nice thing. You see a lot of TikTokers doing stuff that doesn't include someone in the frame. Yeah, which is probably the thing that's attractive to so many people. Right? Okay, thank you for that. I really appreciate it. So talk to me some about making sure that your marketing campaign is clear, impactful, persuasive, you know, what are the factors that help that? So at two media, we use what we call the story brand methodology. And that methodology comes from building a story brand by Don Miller, Donald Miller, and if you haven't read the book, it's a really good book, I would recommend. And in there, it goes through a 7 part framework in this framework really helps you understand who your core customer is and what messaging is going to resonate with them. So what is the problem that they're having at the end of the day? If you're selling, if you're in physiotherapy, if you're selling chiropractic, my problem at the end of the day is my back hurts. I need you to fix it. I want to be able to lift my kid up without being in pain. So agitate that problem in your messaging and put out a solution or a road map on how you're going to help that person. And make it easy for them to buy from you. That is really what the story brand framework is about is showcasing that problem, providing that solution and what that call to action is going to be in a really clear way. If you make it easy for them to buy from you, they're going to buy from you. Do you find that people have a tendency to share the information they think is important, but really doesn't resonate at all with their client base or their prospects? Absolutely. I call it the curse of knowledge. You've been in your industry for so long. You start to speak the jargon from your industry. You have visitors coming on your site or your Facebook page going, what's commercial insurance. And you're like, this just business insurance, but speak the language of your visitors. That's the only way you can get them to convert faster. Boy, that's great. Speak the language. What did you just say speak the language of your customers? Yeah. Yep. Yep, I love that. That is boy. We need to be doing more of that. So speaking of speaking the language of your customers, how can how can a business identify their core customer? So the first part of that story we're in framework is who's the character. It's very similar to a buyer's persona, but you're just taking it a step further of who is this person, so is it a CEO that usually buys from you? And what are they looking for at the end of the day? Do they want marketing that works? Well, okay, let's start putting the messaging around they're looking for marketing that works. They want to stop wasting time and money on ineffective marketing. Again, agitating that problem and then saying with tulip media, we create effective marketing solutions and go from there. So really start with who that core customer is that character in your story, keep them in mind when you're building that other messaging. Okay. And you mentioned before that TikTok started to take over Google search. So is Google still the best place to attract customers or does it really depend on where your prospects are? So a little bit of both. Okay. Where is your core customer? Are they on LinkedIn? Be on LinkedIn. But I like Google personally because it's a pull strategy. So when someone types in best small business podcasts, your name comes up. Sure hope. When they type in marketing agencies near me, we come up. It's not interruption marketing, where social media can be seen as interruption where some of us just want to scroll and scroll at the end of the day. We don't want to see ads, but that's where I like Google. It's that pull strategy, not a push strategy. Okay. All right, good. Thank you for that. That's helpful.

Tiktok Facebook Don Miller Donald Miller Google Linkedin
A highlight from Conquering Analysis Paralysis

Accelerate Your Business Growth

05:13 min | Last week

A highlight from Conquering Analysis Paralysis

"Thanks so much for being with me today, Catherine. Thank you so much for having me. I'm excited to be here. I am thrilled to have you here. I love this conversation that we are about to have. And we haven't even had it yet. But I just know I'm going to love it. So we have so many things to cover, and I want to start with, let's talk some about capturing data on a website. How what are some of the best ways for a small business to go about that? That is a great question. And honestly, I could talk for a solid hour about that. But I did want to qualify kind of where I'm coming from. So I have an MBA in business analytics, and I have done metrics and reporting for very large corporations. So I've dealt with some of the enterprise tools and the really big tools. But I also work with entrepreneurs, solopreneurs, and small businesses as well. So my focus is on working are helping entrepreneurs and small businesses with who feel like they don't really have the resources to kind of keep up with some of that corporate software. So where I'm coming from is affordability but also can a very busy solopreneur entrepreneur or somebody in a small business reasonably managed this with the resources that they have. So I'll say that first. That's great. I love that. But yeah, from a measurement perspective and because of my background, I will always, I say measure everything, but I think measurement is really helpful for small businesses in particular when you're not really sure what direction to go in. So when there's the whole world and the whole Internet out there, but you have very little time energy or budget, I think metrics and data are really good way to kind of think about and test or put your resources in the right place. And so from a measurement perspective for websites, I think some of the more important the important metrics to capture are like how many people or visitors are visiting my website every day or my store. So I do websites and online stores. So when I say website, sometimes I also mean online stores. But yeah, so how many people are visiting my website each day where are they coming from? How long do they spend on there? What types of things are they looking at? What are the paths that they take through the site and what actions do they take? Are they new customers or new visitors or are they repeat visitors? And I think all of that information is really good and important, it's important information and feedback for you to say, okay, do I want to invest some advertising dollars? Do we want to invest in new products? Do I want to invest in new content? I think all of that information is helpful when you start thinking about using data from a website to make business decisions. Does that answer the question? Yeah, it does. Of course, I mean, that just leads me to more questions. Because I'm going to look at this from the small business perspective. Small business owner who really knows nothing about data analytics and really knows really doesn't necessarily have a full understanding of not just doing the data capture, but then being able to read through and understand what it is that they're capturing. So a lot of people use Google Analytics. Which can tell you a lot, but honestly, it can also be sort of, there's so much information that it can be hard to figure out what things we should really be focusing on and how to interpret that data. Absolutely. And I've heard it described as drinking from the fire hose. And it is an incredibly robust tool. Sometimes I marvel that it's free. And then I realized, you know why it's for you, but you know, when I think about it, I'm just like, wow, this is crazy. You can get basically enterprise level or enterprise grade analytics from a Google Analytics platform. But you could also spend a 100% of your day all day every day, 360 five, analyzing data. And so I definitely think going into a Google Analytics situation or even working with similar free platforms. I think that going into it with concrete and smaller goals at the beginning makes sense. So if you don't know anything about data analytics or websites or Google Analytics and you're like, it's in someone says to you, okay, Google Analytics is what you need for your website, then start asking questions. And I think questions are the best way to drive data inquiries just generally. So if you were to install Google Analytics on a website, you would ask yourself, why do I want to install Google Analytics? And it's probably because, you know, well, I want to know what people are doing. So when you set up Google Analytics, the first thing that you make sure you know how to do is see what people are doing.

Catherine Google Google Analytics
Blogcast: Voice Basics - Shop Vocal Voice Search is Better - burst 1

Shop Vocal - Small Business Stories

00:11 sec | 1 year ago

Blogcast: Voice Basics - Shop Vocal Voice Search is Better - burst 1

"We have designed our voice search with small businesses and makers in mind owners will completely control how customers find them and the products. They love without the cumbersome steps needed in a web

Apple Google Instagram Facebook Yelp BAM
The Theory Of Relativity in Consumer Decisions

Inside the Spa Business | Spa

01:45 min | 1 year ago

The Theory Of Relativity in Consumer Decisions

"All know about uncle. L. e. equals m. c. squared. But that's not the relativity calculation that i'm talking about what i'm talking about is a calculation that we pretty much all make before we make a purchase certainly before we make a non essential purchase and it goes a little something like this. Let's say i'm at the pub. And the price of a state is four dollars more than the price of a boo coincidentally. The price of a beer is also four dollars so now the relativity calculation. I need to make ease. Do i have a stake and one beer or do i have a burger and to bees. Pretty easy decision. Or let's say you booking a flight and the price of an upgrade to business class is two thousand dollars now you could use that two thousand dollars when you get to the other end to have two nights in the suite at a fancy swanky hotel in town so the relativity discussion and calculation. You need to have is. What's the relative value. Is that gonna give me more value at the other end or am i better off spending the two thousand now to sit in a slightly bigger box and maybe have metal cutlery. Instead of plastic utensils on the plane these are the sorts of calculations that you will consume as a making whenever. They're buying something especially when it is non essential so you need to be aware of that when you have both setting your pricing and also sending your marketing you need to make sure that you are conveying the values and the benefits of your product. Because you know damn well that they are making a calculation relativity calculation of what else they could be doing with their money so when you think about the theory of relativity you've got uncle. Albert's theory equals mc squared uncle trance theory. It's all about how many bees you can have with your steak

Albert
Building Systems and Processes to Scale Your Business with Chris Ronzio

Entrepreneur on FIRE

02:32 min | 1 year ago

Building Systems and Processes to Scale Your Business with Chris Ronzio

"So if you want a playbook for your business then. This is the episode for you. I know we've had a couple of other episodes talking about training and different elements of the playbook. But we're going to do right now. Is breakdown why you want to write one of these. Whether you're ready to write one of these how you can get started how you can leave your team in. It'll be a lot of fun so let's get started all right first part is. Are you ready for this. We talked about in past episode. That an entrepreneur has to be at a certain stage before. They're really ready to start delegating in their business. They have to have some consistency some maturity to their business on day one. You're really not ready to delegate because you don't know how to do anything you're still experimenting you're still figuring it out we talked about. I think on a pastime that we chatted my framework do it documented delegate delegated because in a business you do things. I you learn to do things and you keep doing them over. And over until you refine it until you get it right and once you're doing something consistently that's when you're ready to document it to write it down and to delegate it to share it with someone else so my gut check for everyone coming into this episode is. Please make sure you're doing things consistently you've done it the same way at least a few times. Because i don't want you to write everything down to create this playbook and then a couple of weeks from now a couple of months from now you're like all of that is irrelevant. I do at totally different. Now you'll feel like you wasted your time so please be in a place where at least doing things consistently all right so next step is you need to understand why you're going about doing this for your business. So in in some businesses you may deal with bad yelp reviews. You may have turnover issues. You may be working a hundred hours a week and it's just totally unsustainable and so your y may be correcting some of those things may be just formalizing. How do we do it here so that we don't have to deal with those bad yelp reviews so that every service we offer is the best service is the best version of what we do here. Maybe it's something more positive. Maybe why you on a playbook is that you want to expand you wanna open more locations you want to really grow your business around the world and and that's a great reason to or maybe you're just about to hire a ton of people. Maybe it's a seasonal business and you've got this busy part of the year that you're coming up to and you're just trying to put the building blocks in place but everyone should have a why for doing this because if you don't have a why then you won't have motivation for you and for your team to get involved

Yelp
The Importance of Having A Clear Vision Towards Your Goals

The $100 MBA Show

01:33 min | 1 year ago

The Importance of Having A Clear Vision Towards Your Goals

"The end of the day it starts with a clear vision. I didn't make this up. I actually picked up from out of all people. Arnold schwarzenegger arnold schwarzenegger is probably the best example. I can think of when it comes to vision. He says it's very important to have a very clear. Simple vision that you can look at the. You can imagine your head in a second because that's your driving force for him. He had multiple visions so at start. It was becoming mr olympia. Which is the highest title for a bodybuilders. And then he wanted to become an a list actor and then he the fill that vision that he wanted to be the governor of california which is the largest state in the us. And i think the eighth largest Economy by gdp in the world. And i picked this up in his book. Total recall his autobiography And it's really important because there are days that are tough. There are days that are harder than others were. You're required to do things each just don't feel like doing Your might be a little burnt out. You might be a little bit tired and might be dealing with are annoying thing and I often have to go back to the vision and say to myself okay. This is what i'm doing this for. This is why it's worth me going through this slog a little bit because it's one step closer to my vision by doing this. It gets me closer to my vision. And that's how arnold schwarzenegger puts it together like every rep. He did got him. Closer to mr olympia. Every set he did gone closer to that. You know that title.

Arnold Schwarzenegger Mr Olympia California United States
Maximizing Productivity and Efficiency Through Delegating With Tech Entrepreneur Aaron Kemmer

Entrepreneur on FIRE

02:23 min | 1 year ago

Maximizing Productivity and Efficiency Through Delegating With Tech Entrepreneur Aaron Kemmer

"Aaron all we have is time and how we use our time. Is everything so. Break it down for us. How do you know when it's time to delegate projects. He i love that. You know one thing. I often quip about time. As you only get like twenty eight thousand days in line you want to really optimize us when eight thousand days in behind me on my wall. I have a piece of paper that has you know a a little circle for each of those days showing that you could fit each day on one sheet of paper not a lot of time and it really goes by quick and you know i think there's that famous quip like you know you and bill gates have the same amount of time right But the one thing that you can do is maybe buy more time by by delegating. You know and i think a really good time to to start doing that is before you before you think you should or before you kind of get kind of overloaded Because when you delegate you need to make sure you have the time to train. Somebody coached them. Build out a little bit of a process And that's hard to do. If you're completely swamped working. Eighty to one hundred hours a week. You know for instance which many many entrepreneurs kind of have so one of my entrepreneurial goals is usually like get the ball rolling. I loved like kick start something and then try to hand off to someone who's like even better than me at least at that specific kind of project or skill said One thing magic right now get like a few hundred people A few other companies have kind of reached. This this is is well usually when you get to a certain size. Say way before that it's You know maybe out. If it's a half a dozen or a dozen you if you really important aspect of the business you wanna have at least one person focused on that one singular goal that you kind of want to accomplish So it's a really good time to start delegating so it's like i don't know if you're trying to grow the top of funnel of your business you probably don't want If you've got like a dozen people in the company you know your admin exact focus on top the final scheduling emails. You know calendering all that kind of stuff like one person. Kind of focused on

Aaron Bill Gates
The Top Benefits to Having An eBay Store with Kathy Terrill

eBay for Business

02:10 min | 1 year ago

The Top Benefits to Having An eBay Store with Kathy Terrill

"Lots of new things released it ebay over the last year so many new things that it's sometimes hard to keep track of them all and one thing i noticed in the last year on the podcast episodes as we have not talked about some of the changes and enhancements to a feature that a lot of us so on ebay just take for granted and that's your ebay store ebay stores haven't really changed in at least ten years recently. There was some really interesting enhancements to the store. And i thought it would be good to get an expert on. Please join me in welcoming from. I love to be selling dot com. Our friend. cathy tara grew up. Good to be here. I want to assume that a lot of our listeners may have an ebay store and they are not quite aware of all the things that an ebay store can do. So let's talk about that. What are some of your view. What are some of the top benefits to having an ebay store. He may stores just are so amazing as far as helping you to reach out for customers and to drive repeat traffic ebay open online when the ebay stores team presented one thing they really drove home was the increase in repeat buyers that somebody with a store gets and they quoted some really nice statistics. So it's worth to go back and listen to that remember correctly. The higher rate of repeat purchases is anywhere from twenty to sixty five percent over seller without a store. Obviously there's a range you know ebay. Sellers sell such range of items and there is such a range of stores. I mean my attention. i don't know about you. i'll take twenty percent for just more sales like immediately. My ears go up and i listened very carefully to the presentations on ebay stores for the things that they talked about that. Help you as a seller to drive. Repeat purchases because again we all to get that one chang but how nice even when you're variety seller. A store really really helps you with that. There is so much an ebay store you know. Oftentimes just busy listing listening listening. And we don't deep dive into all the things that are available to a store and some things are very simple that you can literally have it up and running to help you drive repeat traffic and drive sales literally in a matter of a minute to

Ebay Cathy Tara
ESPN Explores Sports-Betting Deal Worth at Least $3 Billion

The Afternoon News with Kitty O'Neal

00:25 sec | 1 year ago

ESPN Explores Sports-Betting Deal Worth at Least $3 Billion

"A few short years ago. But, of course, sports betting has come a long way in terms of being acceptable. So ESPN, one of the biggest brand in all of sport, is looking at a deal where they would license their brand to sports books at Caesars or draft kings. And if they cut a deal, it's going to be worth probably at least $3 billion to ESPN in a licensing deal for their

Espn
How to Launch Your Online Business with Author Jeff Walker

Entrepreneur on FIRE

02:53 min | 1 year ago

How to Launch Your Online Business with Author Jeff Walker

"Came on back then and you talked about your new york times number one bestseller and here. We are seven years later your writing a new addition to this masterpiece why the book contains this formula. I've been developing now for twenty five years. It sounds ridiculous. Twenty five years and that formula is going to keep on working because it's based on human psychology. It's based on the way we make decisions and it's taking that though that psychology and it's putting it to use in your promotion so you can launch whatever you want without online course. Membership site podcast. Even just doesn't matter. It's how to launch and so the book was the for. The first edition was published in two thousand fourteen. Two reasons why updated first of all people go onto amazon and they see it was published in two thousand fourteen. And they're like well. This must be old. I'm not going to get it because things move so quickly. Well that's partially true. The tactics change but the strategies strategies remain so in a new edition. We kept all the old strategies that keep on working but we added the new tactics that that are part of the world. We live in today. So for instance back in two thousand fourteen pay traffic. You know using adds to drive people into your offers was a thing but it wasn't a thing at the level. It is right now so i had to update to show how to use. Pay traffic within your launches. Same thing with social media shirt. Social media was a thing in two thousand fourteen but it wasn't everything the way. It is now so i had update to show how to use social within your launches and then another thing. Is the tools keep involving. When i first started out launches. We're literally via email. That was the only tool we had. Then eventually we had blogs. So i could do blog posts then eventually. We had online audio then. Very simple screen capture online video than it was fancier video and then we started using narrative narrative-driven driven really fancy video as bureau and everything. Now we have live broadcasts. We can actually broadcast live via any number of different tools and so many the launch is not all of them but many of the launches now us live video and live streaming as part of the lodge. So i had to update with that another thing and i don't. I'm sort of giving the whole overview here right now but the way we actually once you go through your pre launch phase and you get into your open cart. That has completely changed as well. So i had to update for all the new tactics and the new tools that we've got these days that we didn't have in two thousand fourteen

New York Times Amazon
COVID Lockdowns Are Crushing My Business. How Do I Survive?

The $100 MBA Show

02:23 min | 1 year ago

COVID Lockdowns Are Crushing My Business. How Do I Survive?

"We have to pivot in sometimes. We have to offer other things to supplement our lost income. So one of the things. I think would be great for you as a co working. Space grant is offering some sort of services that these customers need. Their businesses are still going there just working from home and there are common services that you can offer and be sort of a middleman. You don't have to actually do the service but you can get a commission for it or you can even the service this could be things like website design. This could be like website maintenance or graphic design or social media management. You don't need to be able to do this yourself. You can literally hire somebody on freelancer on upward to manage all these accounts for you do the work and you charge a service fee to cover the cost and make up a prophet. You can help you with marketing funnels. You can help people set up. Maybe they're drop shipping business. Or maybe just some tried and true skills like copywriting or email writing in the basic package. These services is presented results. Hey are you looking to gain more revenue. Are you trying to get more customers. Are you trying to get into more markets. But you don't have the bandwidth while you can use our services. Our team of experts and here are the rates. And they can do for you. What's great about this is that you can offer a reasonable retainer where they pay you every single month for a particular service. Say for example like. Hey i'll manage all your social media marketing with my social media. Experts are going to schedule pulse. We're gonna share all your blog post in your podcast episodes all your content and make sure all your social media feeds are filled with great content. And you may charge. Let's say a thousand dollars a month for the service or maybe have two tiers. Five hundred thousand you make a sale and you have a reoccurring sale. Now when the lockdowns over they're going to be dependent on this great service because they're seeing all the benefits are getting from the service all the extra traffic. They're getting so now. You are in a better place than you were before. The lockdown even started so being a little creative about what other needs. Your customers have other than a desk space and offering those services. What's great about services against that. You don't have to do it. You can outsource that. You can get somebody else to do a for you. And there are a ton of experts out there. That can do that for

History Forgets The Losers - Thats Both A Motivator And A Liberator

Trent365

00:52 sec | 1 year ago

History Forgets The Losers - Thats Both A Motivator And A Liberator

"The bhagwan rajneesh. She's the orange people back from the eighties. I guess it was or sore documentary recently. Where sheila who was his right hand woman came out with that comment that history forgets the losers. And the reason i think that's such a powerful statement is that it can be a motivator for those who want to be remembered if you want to be remembered then get motivated. You have to win because otherwise you will be forgotten as a loser but it's also a liberated in that it will free you up if you are worried about filing if you're worried about filing about being a loser and so you don't try then you don't have to worry because history will forget you if you lose so in that sense history as it forgets the loses becomes both a motivator and a liberator. I reckon it's actually a pretty powerful statement. What do you

Sheila
Take Control of Your Finances to Make Your Business Succeed

Accelerate Your Business Growth

01:55 min | 1 year ago

Take Control of Your Finances to Make Your Business Succeed

"Are the tools that like a small business owner needs so they can understand what their financial position has costing profits. You know and and making real money from their business. Yeah so the first thing. I wanna make sure all the listeners understand is it's it's not your fault if you don't know Because a lot of times. I am seeing people who are embarrassed or ashamed that they don't know about the business finances but where would you have learned even if you went to to school beyond high school. You probably were studying your craft in your passionate next one. Whatever your business is in so high. School didn't teach you. And certainly your program probably didn't teach you so Let's kinda dispel that myth right away that you should know. So if you're going to get started. Which i absolutely think that you should some of the tools that you may make use of depending on the size of your business If you're you're getting started in your relatively small business you can use excel to get started. You don't even need to get into an accounting software But what i would highly recommend is that you do start The journey of learning whether you take a course whether you work with a business coach you actually get an understanding of what your your financial results are what they mean how to tell if you're making money how to assess your pricing. I work with entrepreneurs and the across all industries and small business owners sales up to typically two million at the high end and the the biggest thing i see across eighty five percent of my clients is they're not pricing their products or services profitably. Which in turn means. They are always struggling with cash flow. They're not getting steady paychecks. They're usually very stressed because they're not living up to commitments. They've made either to people in the business or to their families. And it's just something that doesn't have to happen if you can get your eyes on on your pricing if you can do it before you start all the better. But they're it's never too late to to get on up.

Q&A: How to become a travel agent?

Side Hustle School

02:23 min | 1 year ago

Q&A: How to become a travel agent?

"I was a kid and my parents took us on vacation. They used a travel agent but flight. I know it's such an outdated idea but So people these days just go online and book things themselves but it looks like travel agents still exist especially to help people plan more trips and excursions as well as for luxury hotel bookings where agents still earn a commission and have access to the perks that a normal traveler doesn't get so. I'm wondering if you can let me know how i break into this market. Do i need to get certified and do you know what the earning potentials are looking forward to hear your thoughts on this by. I remember the same thing with my parents I grew up into families that were on opposite sides of the country Sometimes one family was out of the country. So i did a lot of flying back and forth for summers and holidays and such and at least a few times i remember going with my mom or my dad to the travel agency to book my tickets or even even to learn about options which i know a lot of our listeners are like oh my god i can't imagine a world like that and i can't imagine a world like that either. You know the internet is so much better But travel agents as susan said in susan. Thank you for the question. They do remain helpful for exactly what she mentioned. luxury trips. Specialized tours upscale hotel stays less over basic airfare since that's not usually commission -able anymore so traditional travel agents have largely gone out of business or at least they've had to evolve in some way because they don't get paid very well by the airlines airlines kind of figured out. We don't have to pay them so much. But there are other options as mentioned so susan asked about certification. It's not actually required as a travel agent. There are several different bodies fit offer certification. It's probably a good step in terms of your social proof to have something so if you look at the travel institute dot com also international travel institute dot com which appear to be two different business slash certification companies. I do think there companies more than organizations which tells you a bit But at least for one of them you can pay four hundred and fifty dollars. Then you become a certified travel associate

Susan International Travel Institute
First, Eliminate What You Dont Want

Trent365

01:26 min | 1 year ago

First, Eliminate What You Dont Want

"Be quite tricky to work out exactly what it is that you really want. But it's usually much easier to identify what you don't want so instead of working through the endless possibilities hoping to find the one that you want try instead the focus on a couple of specific opportunities or possibilities and then eliminate the ones that you don't want for example. Let's say you decide. You want to exercise but you're not sure what exercise you want to do. Well let's talk about what you don't want to do okay. So i don't wanna be outside because of the pollution in the great. So now you've reduced yourself to indoor you no longer will be considering looking for running in the park for example at or triathlons or something like that as an exercise option you want something indoor still lots of options of course but at least now. You've eliminated what you don't want looking at your career. Okay not sure where. I wanna go and this is a common when people when i talk to people but what do you not want to do. Okay well i don't want to be inside all the time very good now. You know you don't want one of those office type jobs. I don't want to travel again. It's easy now to start. Eliminating a whole bunch of roles doesn't make total easy because there's still a lot of options out there but at least by focusing on what you don't want it helps you clarify the soda things that possibly you do want or

Product Manager Becomes Professional Dungeons and Dragons Host

Side Hustle School

01:47 min | 1 year ago

Product Manager Becomes Professional Dungeons and Dragons Host

"Devonshire like makes his living helping people battle. Monsters cast powerful spells embark on fantastical adventures and even slay the occasional dragon. He hasn't been cast as the new lead in a netflix series. He's a game master. You see deb is a huge fan of tabletop role. Playing games like dungeons and dragons. He's been playing them on an opera most of his life. And if you're not familiar with the concept. These games are a little like board games just about the board when players roll the dice. They moved the narrative forward and have to cooperate with other players to get towards the end goal. A game usually last two to three hours. With an average of four to six players games. masters like devin are one part storyteller. One part game referee. They make sure. The game moves along as chipped in his case devon got into it as a way to unwind from his busy job as a product manager. He quickly found. He had a skill for it and he wasn't the only one who noticed soon he was being asked to. Host games for other players wanted an experienced games master at the helm as his weeknights began to fill up with more and more exciting. Adventures devon began to ask himself the all important question. Would people pay for this. After nearly two years of hosting games he made his move with a budget of one hundred dollars. He made a simple website with a booking for him. He settled on prices. Have between twenty five dollars and forty five dollars per person. Depending on the demands of the game it was enough to justify his time but also keep the games accessible to players and when the site was ready to go he shared it on forums. It turned out lots of people were open to the idea of paying for a professional games master to run their games in fact demand was so high that within just a few months devon was earning two thousand dollars a month from hosting them

Netflix DEB Devin Devon
The Evolution of Branding With Julius Geis

Accelerate Your Business Growth

02:48 min | 1 year ago

The Evolution of Branding With Julius Geis

"I'm curious about how you think branding has changed over the last fifteen or so years now. That's a good question I think branding changed because we all changed. Saab people changed our society changed. The world changed so with that context brands in the definition of what a brand is the function of brand. Has that in that. Social context changed changed in the same in the same matter in my opinion so You know brandon used to be really used to be an extension of a product rights when we go back in the day says a book i liked from now new klein Called no logo on a tricky familiar with where she describes the. Yeah the the rise of of the concept of branding within the united states and where where companies basically tried to differentiate themselves sue a different visual to branding on the packaging. She describes describes a bit flower that we used to go grocery stores in there. Were all kinds of different flowers or basically you had one type of flowers we put it in your back in the that was the flower but then over time they find out well you know. Maybe they're different flower types in their different markets. So how do we defense ourselves on the shelves so we which is basically print something on the package so may be a colored person can pick different package than a white person and so it branding really was was just a an image at this time in a two to help people make different choices i think over time and over the centuries branding really became a philosophy it included psychology. We have things like neutral marketing. So how's the brain reacting to different things. We have sonic branding. Which is the the audible impact Vibrations have on making choices. So it always was about somehow the consumer brand relationship and to to kinda like help people make a choice and to how to influence the choice. But i would say today that what i said influencing the choice where it used to be much manipulated flurry for using harsh words. I think today becomes more needs to be more authentic. It needs to be more humble and needs to be more real. And and that's why. I believe a new form of branding will be formed in the future.

Saab Brandon United States
Seize the Moment to Leverage the Olympic Sentiment

Trent365

01:18 min | 1 year ago

Seize the Moment to Leverage the Olympic Sentiment

"I noticed something last week on my morning walks that i never really seen before here in kale and that was an extraordinary amount of people on the roads cycling and then i realized of course that the reason for that was that malaysia had just won a silver medal at the olympics in cycling. And that is the opportunity that is always there that sentiment that is around. The olympics is special and there is an opportunity for any business to leverage it. It's not just about whether or not your business sell sporting equipment. obviously malaysia. If you happen to be selling cycling equipment it's going to help but any business can livery that same sentiment. It could be as simple as just saying send us a photo of you and your bicycle doesn't have to be a fancy rising by just anybody to show that your on that theme of cycling in malaysia. And it's the same with any sport it doesn't have to be oversee. Cycling doesn't have to be archery weightlifting. Whatever it is that your country is doing well in it helps. Obviously if you're winning medals but even if you're not there's always a sentiment around the olympics and the opportunity is there for you to leverage that sentiment for your business and it may only lasts for. She wakes maybe a few months. If you're lucky so take the opportunity now. While the olympics still fresh and find a way for you to leverage the olympic movement and the olympic sentiment

Olympics Malaysia Archery Weightlifting Olympic
Q&A: How Can I Launch a Set of Unique Enamel Pins?

Side Hustle School

02:41 min | 1 year ago

Q&A: How Can I Launch a Set of Unique Enamel Pins?

"Is the most effective way of launching by enamel brain pins wholesale and getting them into the right hands at museum and hospital gift shops nationally. The pens are high. Quality enamel designed by me manufactured. In china they are loved by neuroscientists neurologists psychologists and others. Who work with the brain or people who have brain injuries or illnesses. I thought about emailing links and sending samples in fun and different packaging. Or i'm also wondering if i should go the more traditional route of the big expensive gift show. Thanks so much for all you do to help all of us out here. it's invaluable. thank you so much laura. you're awesome congratulations on going fulltime. I think you said you're doing that this month or soon. At least i'll listeners. I want to encourage you to check out laura's site one because we want to support her but also because it's a really good example here. Laura bundesbahn dot com. Bunsen be indy. Espn dot com and my first comment here before we talk about the new line of products. My first comment is i really respect her pricing. Like laura's work is not cheap. She's doing some really beautiful art. A lot of it has mixed media and it sells for a good amount of money. Like i'm looking at these pieces on the site. And i'm seeing eight hundred dollars nine hundred and fifty dollars thirty six hundred dollars. Three thousand six hundred fifteen hundred dollars etc so some really beautiful art and she's not afraid to sell it for a good price so good for her. She probably wouldn't be able to go full time. She was selling this work for fifty to one hundred dollars each also. This kind of pricing allows for some investing in marketing and some experiments especially when it comes to launching a new product line like launching these new enamel pins and so my that was my first thought about i respect the pricing. My second thought. As i heard the question was have you tried exhibiting and then at the end she mentioned the big expensive gift show you know. I think it's a risk. Nothing is guaranteed but might you regret it if you didn't try and if it were me in this situation i think i would which would tell me. Oh i should definitely try it. I think this is the time in which you invest it in which you are willing to do. Some more extensive experiments reaching out to her target market and sending physical samples. So i think she mentioned something about that. Kind of outreach. I would send physical samples of the pins not just a link or i might email and ask if i could send a physical sample just so a bit. More of a relationship has been established since it's ultimately a physical product. She wants to sell. And i assume it will be a lot lower price than the handcrafted one of a kind art that she also sells probably gonna help to see it in

Laura Laura Bundesbahn Bunsen Espn China
Is There a Better Way to Offer Discounts to Customers?

Side Hustle School

02:26 min | 1 year ago

Is There a Better Way to Offer Discounts to Customers?

"My question is about discounts for repeat customers. I so my artwork all my squarespace websites when customers share their purchases in tag me on instagram. They get a one time discount on their next purchase. I currently keep track of them in an excel sheet and the discounts are applied as refunds. After peden are completed but my sales are increasing. And i worry. I might overlook customers who tied to me. I also feel giving discounts in the former. Refunds is inefficient. Is there a better way to do this. Thanks and i look forward to hearing your thoughts on this show slim. Thank you so much for the question. Thank you for being out there. And congratulations on all. That's happened so far listeners. If you want to check out our website it is her sarong dot com so h. e. r. s. a. r. o. n. g. dot com. All right so first of all great strategy really smart both in terms of pricing So that chasmin doesn't have to discount the first purchase like shoppers. Discount but just count is for the second purchase And then also in terms of encouraging this social sharon second. I do agree. It's inefficient to manage it. This way in the greater issue is that the customers should be able to see their discount being applied when they purchase just something psychological about seeing the price. Drop when you add that code your shopping cart. Even if you know you're going to get refunded later. I just think that real time action helps so basically what chazal needs to do is one way or another. She needs to get the discount codes to customers those customers who have already purchased and then shared online without giving them to everyone so to me. That's the problem to be solved. She might already have an idea of how to do that. Could be a few different options. One way would be to send a direct message to them with the code. So whenever she sees she's been tagged with something she sends him a message with the discount code and it also creates another personal interaction. Of course there's still requires some effort you know is a manual process but to me. It seems easier than manually tracking them in an excel spreadsheet and then manually. Refunding them after the fact she could also include a note about this when she offers them the discount she could say you know if you share your purchase tag me the on the lookout for a discount code and if you don't see it in a day or two send me not way. The customer knows the discount code. It's gonna come to my messages. And if i don't see it then i'll just turn and get it like. I said there could be a more efficient way but this is at least some improvement over the current process.

Peden Instagram Chazal
Will Your Company Embrace the Covid-19 Productivity Revelation?

Trent365

01:57 min | 1 year ago

Will Your Company Embrace the Covid-19 Productivity Revelation?

"Something been sitting comments. A couple of days ago is really stuck with me. What he said was a number of companies have realized during this covered nineteen pandemic and this work from home situation that the work that used to get done in eight hours in the office is now getting done in two to four hours at home and whilst no that's not true for all companies of course for a lot of companies and a lot of businesses i think it is and so the question for me is what are you going to do as a business. If that's true for you if you've actually realized that you can get the work done in half the time in a four hour day you can now complete an eight hour days work in the old days. You've now got four hours free per day per person. So what are you gonna do with that. I to just try and go back to normal and insist that your employees still sit there for that extra four hours or are you gonna find more work for them to do in squeeze squeeze more out of their four hours or maybe you can actually split it. Maybe give them two hours off. Let them go home. Two hours early and get an extra two hours of productivity out of the in the office even if they're only converting that fifty percent so we're actually really only getting one real productive time out of them. We're still now a bitter off than we were before. And so i reckon there's a massive opportunity for those companies that choose to embrace the revelation that covert has forced upon us. Which is we haven't been that productive in the office and if you can embrace that as a company and then maybe get a little bit more out of your employees while you're there but also give them something back and by letting them go a couple of hours elliott do something else on their own time in the office during that extra couple of hours that they were otherwise. Just wasting time with anyway. Then i think the returns to you as a company and a business will come back many fold in the short term and frankly obviously in the long term as well.

Elliott
The Importance of Your Personal Brand

Accelerate Your Business Growth

02:21 min | 1 year ago

The Importance of Your Personal Brand

"I guess today is clear bonn whether we recognize it or not. We already have a personal brand. And it's either making or losing us money. Clarice spent over a decade empowering entrepreneurs executives and startup investors in founders to become leading authorities in their space boosting revenue by showcasing their subject expertise and leveraging their authority. Clair's passionate about sharing must have tips on how to get the next level and stay there. Thanks so much for joining me today. Claire you so much for having me on dan. I'm really excited to be here absolutely so there seems to be a lot of thought about what a brand is so i would like to get your take on. What is a personal brand. And why does it matter Basically i really you know. I always think about personal branding. I'm a very analytical person. So i always really think about it from an ankle analytical standpoint and kind of lake use cases so really think personal rand as whatever i can dig up about you by doing a google search or looking on social media etc. So that is essentially. What your personal brand is it can also be how people feel about you when you walk into a room. How people perceive you but it's essentially what we will think about you so whether that's online or whether you're in person event it's all of those things kinda come together to be your personal brand okay and so you can't really hide from it. Right was of social media. Like what's the what's the landscape. Well basically because it can. Do you know do a google search on you and you either have content out there. There's either information about you or there isn't information about you. And if there's no information about you mark. And i think that's a big thing they're gonna say why what's wrong with. What are they hiding. So that's kind of what why you can't really hide from it

Clarice Clair Claire DAN Google
Can We Diversify Our Employment as We Do Our Investments?

Trent365

01:40 min | 1 year ago

Can We Diversify Our Employment as We Do Our Investments?

"I saw a really interesting question posed on twitter recently. Which asked whether or not we should be able to diversify our employment just as we do our investments when it comes to investing of course we like to diversify so that we spread the risk spread the downside and we spread the upside and when it comes to employment we tend to go for the one employer. But why don't we have the option to work for multiple companies and spread out risk. Which let's face it. Your employment is a substantial part of your earnings that you make and therefore it's a risk if you're just working for one company that company goes bust. That's a risk. So if you were to diversify your employment and worked for multiple companies you would then diversify the risk and spread the risk. And i think in a way. The mechanism already exists. You could be a consultant of course and work for multiple companies but the mechanism to be a full time. Permanent employees at multiple companies doesn't really exist right now but it could. I can see it working for a number of different companies a number of different industries and positions maybe more senior positions. It might be even easier. Somehow because you could bring your expertise and experience for dave air and then go to a day somewhere else and i think it's a it's a an upside for both. It's an upside for the company and for the employer the employee. Sorry i think there's definite benefits to both. So i do think given the upheaval that we've gone through. Now as a result of this whole cove nineteen the work from home work from anyway scenarios. I do think there's a potential to look at a mechanism where we can diversify our employment just as we do our

Twitter Dave Air
Get Your To-Do List Done With Less Anxiety

The $100 MBA Show

02:12 min | 1 year ago

Get Your To-Do List Done With Less Anxiety

"Today's listen might be the most helpful thing you'll hear all week so listen up. I found this very useful in you might to getting through to do list can be anxiety inducing. It could make you feel like. Oh man i got lots to do. Am i going to get it. All done can't even predict how much you can get done in a given week. So i'm gonna give you a strategy that has helped me so so much with my to do lists the first thing you need to do. Is you need to figure out how many hours a week are you working on your business. So i work fulltime on my business at work about ten hours a day the fifty hours a week then number might be different for you. You might be doing this part time. i'd be a side. Hustle might be twenty hours. Just figure out. How many hours are you working on your business every week. And if you don't know just track. How many hours you're working. This week wants to know that number. That's going to be a very key number. Why because it's going to really allow us to get what's important done in the time allotted so what i like to do is at the end of the week on friday afternoon when things are a little slow for me. I ride down my to do list for the entire next week. All the things i need to get done. I literally write them down in a legal pad. I then give my tasks all the little test. I iro dallas wrote down seventeen tasks. Okay i give each one a score. I give it a number a number from one to five five meaning. This is gonna take a lot of time. Approximately five hours to finish this one task. One being it's a quick thing. I could do it in an hour or less so i'll go down the line and give each one a score of an add up the score so like say for example first task is ranked a two and my second task is ranked the five and my third task ranked a three. That's ten points. Okay i can only use up twenty five points twenty five hours okay. So if i go overboard if i battalion my number and it's over twenty five. I have to choose something to cut. What is the least important thing on that list. I will have to move to the following

Dallas
Q&A: Can You Get Paid for Views on a Popular Social Post?

Side Hustle School

02:44 min | 1 year ago

Q&A: Can You Get Paid for Views on a Popular Social Post?

"A few years ago. I wrote on a post on facebook that ended up going viral. I didn't have a business account but all of the sudden. I had tens of thousands of people viewing sharing and commenting on the post. It took weeks for the attention to die down. I've thought about this experience ever since. Was there some way to monetize all this attention that i just didn't see at the time. There's some social networks pay people based on the number of views their poster sleeve. Unfortunately i haven't been able to replicate those results since then but i wonder if there's a key or less than i can apply some other way. Thanks chris but as i said this reminds me of a story i knew a guy who had a very similar experience to justin. He wrote a post on a personal account. Wasn't intended to be anything business at all and that post ended up blowing up to the point where he received massive attention in a short period of time so all of a sudden he was receiving not just thousands of comments on the post but thousands of messages from people who were looking for help and he was. He was writing about something personal and it really struck a cord. I think that had something to do with it. And this guy reached out to me and some other people asking for advice because he was overwhelmed like a lot of the people writing to him wanting to hire him for coaching. A lot of people just had questions. They wanted answers. There were offers from talent agents all sorts of interesting as well as some questionable opportunities coming his way and i said it happened in this very condensed period of time. You know just like justin experience a couple of weeks. Sorta fast forward a bit. That guy ended up being pretty disappointed because he thought also always like. I'm gonna make a business out of this and i'm getting famous an assistant and and basically short version one viral post doesn't make business and he assumed that whatever he posted next would have similar results and that didn't happen at all or he thought well. Maybe it won't be huge but at least it'll be bic and it wasn't because the vast majority of all that attention he received was about this one original post ninety nine point nine nine nine. Whatever percent of those people didn't stick around so it's an interesting experience to have for sure but difficult to go from zero to whatever that is all that attention and then somehow kind of settle so to get to our caller's question here justin. It's great that you had that success. I would say instead of second guessing yourself instead of trying to capitalize on that particular incident that particular posts and instead of trying to recreate it. Because you probably won't be able to. I think it's best to think about why you're post created such an impact and is that area that topic something you want to work on more. If so don't think about your next strategy to go viral. Think about your next steps to create more of a foundation.

Justin Facebook Chris
How Resilient Are Brands?

Trent365

01:30 min | 1 year ago

How Resilient Are Brands?

"My sword interview last night with the chief marketing officer of mcdonald's and the conversation was all around the risks associated with staying on the age of culture and those risks are basically that you're going to offend a few people. You're going to upset some people who are maybe you'll coal customers. And her view was it's okay for a brand to take those risks. It's a risk worth taking. Because ultimately a brain is resilient people will forgive the brand a few misteps will forgive the brand upsetting them a few times. And i think it's a valid point because most brands that i come across do the opposite. They're they're afraid about sitting people. They want to maintain political correctness for example. They don't want to risk offending anybody. And so they stay in the middle and as a result of that the risks that they take minimal. The image in the messaging that they create is kind of vanilla. It's kind of boring. It doesn't really resonate deeply with anybody and i think Those that risk averse nature is even more amplified when you become a publicly traded company for example at that point. You even want to take less christian. Don't wanna miss risk upsetting the share price in the market. And so i think it's a valid point that if you want to stay on the edge of culture if you want to stay relevant and really risen night and be current then at some point you have to take that risk of offending a few people. But it's okay because you're brand will ultimately be resilient

Mcdonald