Podcasting

Podcasts about podcasting! Listen up for the latest news, views, tips, tricks and equipment reviews in the world of 'spoken word digital audio' - broadcast from, and aired on premium podcasts.

Lady Bird Johnson's daily audio diaries make it to podcast

podnews

03:05 min | 15 hrs ago

Lady Bird Johnson's daily audio diaries make it to podcast

"The latest from our daily newsletter at port news dot net today jacqueline bouvier kennedy names. Goodbye and believe in it. Her shining gift for women's history month from abc news in the us in plain sight listens to more than one hundred and twenty three hours of audio diaries. From claudia altair ladybird johnson including new revelations about lyndon b johnson's presidency first two episodes drops. Yesterday the tech lab released two dates to its version. Two point one. Podcast measurement get lines for public comment in december and january. However news can reveal today that over the entire seventy four days. The public feedback email address given didn't actually work. Email silently bounced with us unknown era. The described this as unfortunate but would neither confirm nor deny that it's received no feedback at all to this address as a consequence the updated document including ip. Six measurement was only publicly announced in two tweets and by editing. An existing post on its website wasn't flagged as a new item. The ib tells us it's extending public comments as a consequence but haven't responded to our follow up questions over the weekend to tell us and hugh the new dates if you need more out of your hosting provider. It's time to fully commit to another one says brian barletta in sounds profitable this week sponsored by putting off move to a better podcast. Host will hurt your long term strategy. He argues you should subscribe. It's it sounds profitable dot com squad. Cast has taken its new video and audio platform out of beta version. Three point five of the products includes a number of fixes and enhancements k. Q. e. d. radio station in san francisco in california in the us. He's working with google to make better news audio transcripts which may also improve automatic transcripts for podcasts to sound a podcast management of monetization platform has raised two point. One five million dollars in a seed round. That's four million dollars. They've raised in the past fourteen. Months charitable have announced custom attribution windows across all their and tribulation products their announcement blog post explains the current defaults in y. You might wants to change them. The london international awards have extended the fifty percent discount for entries including their podcast category. Cnn audio and cnn and a spaniel have launched a new weekly podcast with chief. International correspondent jose levy. Meanwhile fox news audio is to expand. Its podcast lineup. With five original programs an import cons news. The financial times has relaunched tectonic. The tech podcast. It's been revamped into a series of deep dives into the promises and perils of our digital age twenty-first-century football the complete guide. So far is another new release from the crowd network. The uk podcast patricia and sounds profitable. This week has me as a guest talking about. Rss us a agents.

Jacqueline Bouvier Kennedy Claudia Altair Ladybird Johnso Lyndon B Johnson Brian Barletta Abc News Hugh United States Cnn Audio Radio Station Jose Levy San Francisco California Google CNN Fox News London Football
Attacks briefly knock some podcast hosts offline

podnews

02:57 min | 6 d ago

Attacks briefly knock some podcast hosts offline

"Browns bean spreaker and captivate all subjects to eight to nile attack. The same attackers appear to have been involved. We were wondering why they targeted podcast hosts so we talked to them. You'll find that full report in our show notes and our newsletter today. A company called. Happy scribe is publishing automated transcripts of podcasters without the parent's consent of many of the publishers. We learned today. Cumulus media owner of westwood. One has its achieved more than one billion downloads. In two thousand twenty podcasting revenue grew forty percent last year to they say. They've made their bet on partnership arrangements with talent as opposed to going out and spending a lot of money on it or infrastructure the company uses spotify owned megaphone backtracks has launched a tool that monitors your head gesture movements. The tool requires the listener to be using airpods pro headphones investor. Andrew wilkinson says in a tweet. He's removing podcasts. From his phone because podcastone mostly people repeating ideas. You already agree with or talking about things that trigger anxiety. He's co founder of tiny capital which invests in ios podcast app castro podcast membership platform super fast and podcast producer. Righto media try and digital has released the latest podcast ranker's for the us and latin. America they're incomplete ranker's containing participating publishers only notably the ranker's don't include. I heart radio podcasts. Triton digital is being bought by the company echoing the open independent nature of podcasting and writing in the financial times fulmer spotify chief economist will page notes that major labels released one point two million songs in two thousand and twenty but diy artists released nine point five million songs the music industry. He says he's making more money but has more mouths to feed. Iv is a new podcast app. That offers a way to follow. Topics tags hosts or podcasts. Catholic part is also a new podcast for android with a great name. Mavi star homa smart speaker in spain from canada now incorporates. I've is podcast catalog. And i will be speaking at the rain. Podcast business summit with npr's. Brian moffatt tickets are free and available now from link in our show notes and our newsletter. Today and in paul cost us the journal has an interview with dominion voting systems. Ceo john pelos today. His company has filed three defamation lawsuits against tv networks. Saying his excellently. One hundred percent accurate and very handsome. Voting machines are perfect. Which of course they absolutely are and nassar's curious universe is the first podcast recorded on another planet if features raw recorded sounds from the mars perseverance rover

Andrew Wilkinson Tiny Capital Spotify Triton Digital Browns Westwood Cumulus America Brian Moffatt Dominion Voting Systems Ceo John Pelos NPR Spain Canada The Journal Nassar Paul
How to Prep Podcast Interviews and Maximize Your Titles

The Affiliate Guy Daily with Matt McWilliams

04:18 min | Last week

How to Prep Podcast Interviews and Maximize Your Titles

"Dumbest question ever so. Yeah they don't answer it like any. It's always this is the greatest deal it's like thinking you know what we're going to have for dinner. The one thing. I started with my interviews. I just had one today where somebody contacted me and of course. Let me introduce you to you. Know bruce smith whatever just making up the name Bruce's cured cancer. He invented sliced bread and probably has the cure for covid in his back pocket. But none of that ties to how like none of that is really what my audience wants to hear. And if they if somebody comes across That like one was about Being more productive. And i was like well. That's not really but maybe in january when we're all with our mike how to be more productive and get organized with your podcast. That might be a subject. So i emailed them. I said would you be interested in doing a a quick pre interview like ten fifteen minutes just to see we're going to connect and and just even if we do a pre interview because i've never met you. I reserve the right to not publish are episode. And if you're cool with that i'd be happy to interview you. And that way in the event somebody just doesn't click or whatever. It's like why i told you. I reserve the right not to publish it. Because i picture myself as a goalie and my audience is behind me and everybody and their brother is trying to hand. You know get there they want to like. Hey that guy's got an audience. Let's get in front of it. And i'm like you know not that i I'm i guess. I am kind of super picky. If it's if it doesn't make me excited to hear about it it's not gonna excite my audience and it only takes a few episodes boring than before they go. I'm tired dave. What's next and then they start searching because whatever one point six million podcast shoes from so on their probably subscribed twenty and so two or three in a row or boring now. They just start ignoring the next when it comes through. You know you flip through there and it shows you. And i and i've i've i've been saying you know. Listen i've been reengaging with the book. Atlas shrugged on listening for the second time will the books you know. Eighty four hours long. We'll so it is. I think it's i think four eighty four hours. It's like a thousand twelve hundred pages and yeah well. I haven't listened to a podcast in forty days. Because i'm close to finishing in so when i go there it shows me in all my new episodes. Let's see the last episode that it last time it downloaded or okay so it was the last time. So we're recording us on november twentieth. The last episode. Where actually have things. Through september twenty third. That's how long it's been since. I refer so when i click on and i'm not going to do it. Now when i click on down to refresh you know my podcasts. I will have three hundred. Four hundred podcast to choose from. People will never make the cut again. I will never listen to their episode again. Because their last one or two that i listened to were were not really like i don't know i just didn't get anything out of some would be looking for the ones where it's like. I can look at that title. And i can look at that person go. That's the one. I want to listen to because i've got limited you know i've got three hundred. I can choose from. But i can only listen to about fifteen which fifteen are going to make the cut. It's probably gonna be like now four or five people and now those are the only four or five. Podcast i listen to until the new episode of hardcore history comes out and then i have to listen to that one and you said the magic word. I'm gonna look at that title. I always tell people. I see people absolutely just like their titles on fire. Because like 'cause if you think about it when you start up a tv something starts playing when you start the radio something starts playing you. Fire a podcast app. Nothing's going on. And when i see that it's you know the bruce smith show episode twenty-seven that does not make me want to click on that. But if it's like you know how to get more done save time earn money whatever it is if it's something how i'm gonna benefit or something that makes me go. Wait what's that. And i see. People waste that all the time. They'll put the they'll spell out the word episode episode twenty seven and i'm like and then it's like episode twenty. It's bruce michaud episode twenty-seven interview with plo. And you go. What's who was. Always paul mccartney but that's

Bruce Smith Bruce Cancer Mike Atlas Dave Bruce Michaud PLO Paul Mccartney
Your Brain on Podcasts and What It Means for Marketing

Sound in Marketing

05:43 min | 2 weeks ago

Your Brain on Podcasts and What It Means for Marketing

"If the two you could kind of explain how this study came about and kind of the the main findings that you were fighting through it. Yes so we started this study in partnership with wondering the podcast company and it started with the central hypothesis of. We know there. Something emotionally going on when people are listening to podcasts. We feel so immersed in these stories. But what is it really. That's going on from a neurological perspective. And what does knowing about these drivers and emotional connections. What does that mean sure brands. How should brands me. Thinking about the audience safes when it comes to different kinds of messaging. And we've got a lot of our clients. Ask us even in the last year of what is the role that audio should play in a media strategy and so we went into the study wanting to look at a couple of different things The i was just. What is it going on neurologically in the brain when gauging with podcast stories however we encoding advertisements and then are there certain aspects of podcast advertising such as the content type so whether it's an interview versus a storytelling podcasts or whether it's a pre roll ads versus mineral how is that going to ultimately affect how memorable and emotionally engaging different brand experiences are so. I don't think you actually tested on this. I was just curious How would a video podcast rank with its audio only counterpart from your research. Would you spec speculate that. This is less yes. I think that's a really interesting question. Johnson research we've done earlier where we're looking at a different senses in advertising. We did a study where we looked at folks who just heard the ad versus folks who just saw the ad thinking of digital video and compared it to a control group where they got to have both experiences of sight and sound and we did find that you know that experience anytime you can include as many senses as possible You're going to have a more engaging experience but what we think is really interesting Podcasting is one could kind of postulate that there is a unique emotional signature to the podcast. Experience that has to do with the fact that self visualized it's a format specifically created so that it gets into imaginations and that really deep storytelling and because of that. It is likely that that video element might take away from fraud. We know that kind of the theater of the mind is so important in driving those emotional experiences. I so it could be a little bit different than that i study. We did when we were just looking. I digital video ads as it is such a audio first environment in your study you did an analysis of a tv show. That also has a podcast. And i thought it was interesting because And and it goes along with how. I feel by like when they were watching the tv show. They were turned off by the character. But in the podcast they related more and they they empathised to the character that much more and and my feeling on that it makes complete sense because it goes along with the idea of. I love to read books before. I see the movie because i feel like the book is going to give me more of Immersive experience then. The movie ever could because it's speaking directly to our brains to our brain will interpret the way that we want that story to go along and so for example lord of the rings. I read the book before the movie came out for the first movie and even though it was amazing there was something more to the book because it drew into what my brain new brain wanted. I guess and maybe that's what happened with this study with this television show. Yeah absolutely and Would echo the same feelings on blurred rings franchise. What we found so interesting. Was that at when when looking specifically at these emotional responses that people are having with characters when you have to only rely on speech not to only rely on on the scripts of the characters. I a as required to listen a bit closer to be befalling along that story but it lets you interpret so much on your own. Since you don't have a visual distractions of what their facial expressions might be doing in the moment where you end up doing. It's kind of assuming what your face would be doing that moment and how you would feel. It's almost it almost makes you understand what what folks are talking about going through a bit more and we thought it was hysterical finding that we found these characters that were objectively quite annoying other a little bit more of a positive balanced reaction to them in in the podcast. Only environment They're really putting themselves in the shoes of character and and because of that they they understood a bit more they might be reacting that way and we think there are huge implications for brands. Because of that if you want to reach audiences when they're more likely to kind of how that years in hearts open to empathetic messages. Audios an amazing place to do that. We have so many brands that are in the social good space right now in corporate social responsibility and audio is a really powerful place to be communicating with folks about messages for good need. Because of this link to empathy the years

Johnson
FIFA Launches 'FIFA Sound', a New Entertainment Strategy

Unofficial Partner Podcast

06:27 min | 2 weeks ago

FIFA Launches 'FIFA Sound', a New Entertainment Strategy

"Today. Fee for announced the launch of fever sound entertainment strategy designed to enable soccer fans music lovers artists and players to make connections through sport and music. Sound is debuting an eight episode poker series co hosted by liam payne former member of the boy band one direction and sports broadcaster. jd dire. The fee for play on podcast aims to bring together the best soccer players with world's greatest musicians on the podcast and initiative born out of a partnership with universal music group for bad for brands hosts and guests will discuss monumental moments in their lives and music that inspired them during those periods of time. So that's that's the sort of the blurb and that's what fee are up to. Why are they doing this. Do you think sophie. we'll give it. Let's start with the what's happening here. Okay so i think. I think that they're starting to present themselves more than just a football brand. I think it's quite hard for a governing body to make that move into brand they can be seen as a sort of dry organizations so they're tapping into that crossover between music culture fashion in the same way that many players do and build themselves into a bigger brand in the clubs. They play for. I think that fee. I seen this opportunity to get more emotional connection using those other levers and a great way to do that or a great touch point is audio because it's proven to have that emotional engagement quality you know so great rates connect with people so that got universal thing and the celebrity thing and bringing together sports people with musicians and talking about staff on a deeper level is bringing fee for motor life as a brand. That's how i do agree with that. I think it's an attempt to do that. Which i. I'm not sure it as with all of these. Things will depend on the execution as to whether they're able to achieve it but i think sophie hit the nail on the head in terms of trying to branch out into other verticals to create an entertainment crossover Format aligning sports with music This is an ambition. Law of clubs and sports brands share Whether they're able to put it in a way that's relevant to fans Were remains to be seen but Let's hope the it is this new and rather gonna do it or are they doing it now. Doing better elsewhere. I don't i don't think trying to get into the football. Conversation is anything new It's just very difficult for official bodies particularly governing bodies to get into office space which is quite tip quite defined by authentic conversations. Authentic voices and try to and try to place themselves. They're in a way that is meaningful. So i think i think many will attempt to execute correctly. I'm not sure i agree. I think that not many have yet a they are thinking about it and i think some of the big big rightsholders around the world will be. We'll be looking to do this. But we haven't really seen any body executed properly or well yet but i think this conversation's going on in the background. We've certainly seen some big clubs around the world investing in their audio branding strategy lately. So people are. I acts and i think there'll be more of that. But in terms of podcasting in the way that fee for doing it. I don't think anybody else's done here. What's the point of an official club. Pocus what's the positioning. Do you think that again. I mean jolly mentioned there that there are other voices and there are lots of fan based club podcasts around and there's also mainstream media radio. Bbc lots of of other noise walk role. Can a club play in this space. Yeah it's an excellent point and it predates podcast as an it's It's the fact that there's an ongoing conversation and then there's there's certain things that clubs kennecott say and no no more obvious. Was this at the time also fan. Tv had a really big moment. A couple of years ago around Wanting to their fans willing to sack sacrifice in anger and that was getting huge engagement on youtube. Whereas and i i'm the club the that digital media team would have quite like some of the audience that robey. So we're guessing but they could never have produced content like that and nor should they So it being the official voice you have to place your advantages. You have to play to your strengths. And that is usually access to things that your average punter. Your average commentate a dozen have access to Which usually of goes back to the players and or other people within the club. Who have something interesting to say But yeah you you tend to be constrained somewhat by your ability to speak freely if you're the official voice And i think one simple example where that that slightly doesn't doesn't play true and and the good thing is Nfl media has a suite of podcasts. That all to kind of talk about the league and some do it through the lens of statistics and analysis. Some do it through the lens of a more jerky. And and kind of light-hearted kind of tone of voice but they're all officially sanctioned podcast. That's promote the sports in the league and The hosts have free rein to Form of a better word. Slag off coaches play is say someone should be dropped or sack of whatever and and you would never see that coming from official bodies in europe and i think but it's it's It's a it's a very interesting approach. And i think one that's been well executed

Liam Payne Soccer Sophie Football Kennecott Jolly Robey BBC Youtube NFL Europe
What Is Your Back Catalogue Worth?

You Are The Media

08:33 min | 2 weeks ago

What Is Your Back Catalogue Worth?

"What's asiapac. A low worth has an intrinsic value to you as well as the audience. You're creating for go back catalogue is when you create work. This not just focus on what's current but takes account of the longer term. It's content that pertains fairly because there's something universal and perennial about it in this way. Not only is it valuable to others. It also helps manual position in the marketplace. Currently there's a flurry of music. Artists alina back catalogs. The lives of bob dylan new young secure of done it even dolly parton thinking about pissing beat to be head so if you build an audience share content defines. Its home of your audience. Your back catalogue can also become something. That's desirable catholic. A work is your audience can always access. It's worth the grows and evolves alongside your audience. You can become a self replenishing goldman in times of new clients have improved that you'll someone who does the work and potential clients getting comfortable with your approach. A website that shares one or two articles every now and then feta video and if you four-page e books does not come across as high value however one of the back catalogue of regla audio writing and video content posted over a period of time suggests is a place of value to us on a u. at the media online in two thousand and twenty joe pelosi said to everyone but anyone michelle content if it went tomorrow. If not your content you have a problem a back cutler means you invite days that you share today but also track record that shows. You're someone who keeps and has kept on giving me never become irrelevant by choosing to rest for used in the past with touring on home to the ever-growing increase in streaming. We're seeing a trend for music. Artists selling the rights at back. Catalogues artists unrealized by a cashing. In on the value of songs they produce david as uk based rotea fund. Hypnosis is obtaining the rights to artists from blondie to mark ronson in the sky article musical journalist. David sinclair said. If you're talking with the idea if you're a rockstar. If you bob dylan you're thinking to yourself. This might be time. He's getting twenty using comp one year right that in a lump sum in sakir who sold the rights to one hundred. Thirty five songs to hypnosis. I'm humbled that songwriting. And given me the privilege of communicating with others being a part of something bigger than myself autism now handing over the word ridden and shed over the years for fake off certainly does not mean tied in this context. This story of selling bank catholics chimes with how we in the beats a bass bass produce work for an audience. It proves that when you work is relevant to others this more reason to keep going the blog articles you produced back in two thousand nine nineteen. Maybe didn't get many views when they were first published. But that doesn't mean the not value sitting within your overall bank of work similar to music artists. Your job is to keep plane so that you keep developing your audience when people find you they can then join the dots and get a more complete picture of y you share is relevant to them. Those articles that received little traffic into nineteen are important in the context of your overall efforts. A moment in time should not be your only anka booting up a back catalog of which shows in your work over time making it easier for people to make a decision on whether to buy or subscribe. Starting the a space that people can visit but also record of how you've developed in the music industry return longevity. What about you. How will you know wherever you're back catalogue is where something it won't be. The same. ballpark is bob. Dylan's three hundred million pounds. When he sold his six hundred songs universal music for how we find out. If what you share has worth you would. Immediate has been around every week apart from some short breaks since october. Two thousand thirteen almost eight years. Now here's why building a back. Catalog of content provides vani in both the short and long after the first one. Is this over time. People see the value provide be prepared to play. The long game is so important. I wonder where ought be now if i hadn't been producing content every week for you at the median. I reckon it would be somewhere where i am today when people recognize. Your work is something that they can get behind you have a license to develop momentum secondly it can support your wider efforts. Your back catalog makes it easier to introduce for new initiatives. The one thing that has remained constant from me has been my writing. This was the tree. I planted back in twenty thirteen and new branches of grown. It made introducing in person and then online live events easier. Don't think of the word you produce in isolation look at it as a way to connect your intentions and third lake is greater use beyond the immediate space producing a back. Catalog extend your scope by this. I mean what stance a piece of work in one channel can extend into other formats. For instance blogs have become talked topics for other people's podcast. One single article became a webinar in april. Twenty twenty on your first ten email subscribers the next point is that it becomes and it brings people closer or from people. The proof of the work. You've already done helps you by helping them. Make a decision go back catalogue in contrast to say tha that competitors whose output may be more sporadic demonstrates perseverance. Next point is that it contributes to sales while message of this. You the media online. That i'm talking to you now is not around selling your business based on your content. Your work can be indirectly related to revenue for instance. The world you produce can also present a way to sell products and services but in a way that isn't merely emphasizing for instance being a trusted business increases the impact. You can make and this links to one of the aspects of what the month of learning represents a recent podcast looked at the impact of trust. Next is your were becomes a reference and search to your back catalogue can become a place for us to take from an somewhere. Search engines recognize websites. We've over three hundred and eleven index pieces of work c. Two hundred and thirty six percent more traffic than no sign of not too many pages and this is ups ball. What this means. Is that the better. Your ongoing work is indexed. There is more for a search engine to look through and support your search rankings ultimately ultimately want visit us to stick around on your site for that you need to offer work they will enjoy and lastly grow from it. The more you practice delivering something the better you become by learning. How the audio space works. I've become a better speaker by sharing a short video every week for the of the media weekly email. I think become a better presenter by writing every week. I've become a stronger writer. Whilst as an emphasis on creating roughness never forget this contributes to your own personal development. Let's roundup similar to writing and sherry music. You just put all your effort into a once a year christmas. Oh you have to keep introducing new material. That can stand the test of time all comes down to having that ability to keep going is what you're creating talking to be worth. Something is what you're producing contributing to your overall message actions in commercial delivery to give you the freedom to play an experiment. Why if your entire back catalogue disappear tomorrow but people let you know what they show concern. You're back catalogue is your commercial worth directly and indirectly and it's important to keep on playing for the audience as you show up to it

Joe Pelosi Bob Dylan Rotea Fund Sakir Alina Dolly Parton David Sinclair Mark Ronson Goldman Cutler Blondie Michelle Autism Dylan David UK BOB
What should I call my podcast?

Brands On Brands On Brands

07:10 min | 2 weeks ago

What should I call my podcast?

"Today's topic is how to name your podcasts. Or how to name your show. We're focused on podcasting here. Because i know a lot of the listeners are in that space but it could work for anyone. That's creating a show out there and what's important. Today this is a solo show. We are diving deep on this topic. And what i want you guys to take away from. This is your podcast name or your show name his first impression. It's your first impression. Is the first impression your audience is going to get of your show. So i think they're going to hear that they're going to see when deciding if this show is for them. If the built is what they are looking for today it contributes to your find ability within podcast players within the show the places where shows are housed and also across the web. It determines your ability. Because if you're using the wrong words to describe your show and people don't know about your show then they're not gonna find us. We're gonna talk about that. And also your show name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. So don't take those decisions lightly. Listen up today as we dive into it. S all right. Let's get started by the way for my new listeners. Out there if you guys are interested in diving into your content and making more of it. Not just creating but repurposing i do wanna mention. I have a quick free resource for you is how to convert your one hour of content into one month of content for all the podcasters in content creators out. There have created a step by step guide. Just for you all about repurposing content. You can download it now. At my free resources page at brands on brands dot com slash resources. Go check that out all right. Let's get going so category and keywords where we're going to start you're talking about how to name your podcast. You always should be starting with the macro view of your category and your keywords so thinking about it this way if you wanna understand your category. It's really figuring out. Which box do you fall in and apple. Podcasts has a categorization for you. They've already done all the work to figure out. What are the main buckets of information that people tend to look for and they put them into boxes for you. Categories like business health finance. They're all there already and you pick which bucket you wanna play in because yes most of our shows can be put into multiple buckets. But when someone's actually looking for your content. If they were to go on a category search where would they start thinking about that and pick something and once you've picked that category decide okay within that. Is there a subcategory that would fall into like within business. My shows within marketing. That is a subcategory of business. There's many subcategories of business entrepreneurship is a big one for podcast. So there's a whole sub category of that but it all resides within business. so pick those subcategories. And why is this important for figuring out the name of your podcast because when you know where you are heading then you know how to get there right so if my category is marketing within business i now have to figure out. What are the words that i can use to describe my show that helped define it within this category. So think about it. As when you've isolated your subcategory say it was marketing for me. How do you fit into that space. What's your niche within that category as you've identified that you can build it into the name of your show as well so if your show is all about facebook ads within marketing you can use the word facebook ads in your title a wooded. Just call it. The facebook ads show. You can get more creative with that. And we'll talk about that later but the main keyword should be included somewhere in the title. And you can either have it as part of the main title or as the subtitle so for me. My show is called brands on brands. Right pretty vague. But at least you know. It's in the marketing category in that branding part of the market categories. I've slightly niche down. But if you go a step further. I've subtitled it not just brands on brands. It's brands on brands dash personal branding and content marketing. Why is that important. It's important because now if someone is specifically looking not for any kinda granny but for personal branding for branding. That builds their own self or they are the business. It's the business of them. Their name matters. They might type in the word. The keyword personal branding and guess what pops up to the top my show because i've listed in the title and also in the descriptions. That's what's important so you can't just throw out a vague name like john talks today or john. Talks live or john's news because that is not going to help people find you. You know maybe every monday you go live and you're like it's mondays with john. That's fine but no one's going to type in john. No one's gonna type in monday. No one's gonna find you because of that but if you call it mondays with john dash facebook ads and funnels now. You are helping the algorithm. You're helping these search tool tell the world what the show's about that matters to miss that. Step then you're not taking advantage of the functionality of searches bills into these tools. And not just the podcast tools all of the tools. The same thing works for google search when on your website these titles will carry over to the blogs that you create. That'll carry over to the youtube. Shows that you create or the outputs into videos and it all starts with the name of your show so have to get those keywords built into your your name. The second thing to help you guys go a little further. Because i know it's hard to pick a name like what i can still kind of vague just my name and facebook ads. Says that's not a very specific. Okay so let's get deeper the second thing you can do step. One was categories and keywords thinking about those things number two is figuring out what you stand for. And i'm going to call this your line in the sand. That's not the only one that calls this. But that's what we're gonna call today your line and so on and keywords and number two your line in the sand think about what you believe in that determines how you will own your corner. Your niche right. So for me. I started shows off by saying i believe the building a brand that matters today is the only way to thrive. I think your brand has to matter. You have to have some kind of connective tissues engaging experience you have to touch each person individually and say. Hey what is it that you need. How can i help you. That's how i think you build a brand one person at a time when experience at a time. That's my corner so for you you have to determine what is it that you believe in that. Is what your audience needs to succeed or to benefit from this show. What is your approach to telling these stories and to finding the next level for your audience

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What Music Can I Use For Live Streaming

Launch Your Live

07:24 min | 3 weeks ago

What Music Can I Use For Live Streaming

"Have you ever wondered what music you can use for live streaming just because the music is available. Can you use it for live streaming on this episode gemini or going to answer the question. What music can i use for livestreaming including providing you with some of the free end he'd solutions so gem you know i'm going to go and just ask like just the big elephant in the room here People you know they. They want to use musical livestreaming. Can they just use like apple music or spotify or something they haven't licensed to. I'm not gonna say a flat out. No i'm going to say it really depends and what i mean by that. Is you know we can live stream to a lot of places right churches to live streams. you know there's events that do livestream on private platforms like in that was reached the purchased or purchase stream yard as an example. So there's a lot of these event closed-loop software type platforms where you're able to livestream to as when it's a case like that i would say yes. You can but also consider where is that content going to be seen after the fact because that's when sometimes of an artist finds out you're using their music for commercial gain. They may come after you so you have to be careful about that. When it comes to the social media platform you got to be extremely careful because they will take down. They will warn you like. Hey you're playing this music. You don't have a right to and even if you do you've gotta make sure because maybe your actual band and you're wanting to do a livestream playing your own music. You got to be extremely careful about making sure that you are following the rules and regulations because otherwise you're going to have a lot of headaches when it comes to putting music out there so as a we'll say probably the majority of people that are live streaming out there. Sure we all wanna have you wanna call it. The pattern interrupted one. A have music to get things going. You know maybe even your countdown timer has music going along with it. Or maybe you have an intro video sizzle reel. that's got music going to it. Well you can. But there's some specific places you want to go to get that music so that you don't get your stuffed Pull down and so christian. Why don't you will. I like to think Hear what you think about this and maybe let's get into some of these places that they can go to so yeah. This is a such an interesting topic you know and i realized people wanna make their livestreams much more engaging for example. If i'm you know doing a fitness training at home i wanna have music that people know but at the same time Play can't put a speaker next to my microphone. I can't put my apple music or spotify platform on and stream music from there as well you know and you know people need to be. You need to be really careful with the music. You choose to use because it it also doesn't like the same thing holds true for example live streaming if i'm going to have a musician perform and that musician for example is say they're just performing their own music. They don't necessarily have the rights to perform their music because they don't for the most part they don't own their music you know and i can't speak to like every artist but they have a contract. They've contract with universal music group for example and that i actually think you know jim i dunno if you pay attention to this bill like most of the time musicians only go and they perform at very specific events perform it like the grammies the oscars you know. They're performing at a concert. They're doing something for example four to promote the album but outside of that you don't find them for example you're not going on social media singing their music. They're not playing their music on social media. they're not putting on classes using their music and i think the big thing comes down to because they don't own it. I assume that's why that's happening. You know why that whites very controlled and so you know as far as Picking music for livestreaming. I mean it's it's definitely you're gonna wanna make sure that you've read up on Ascott and bmi. Because that's going to be really what dictates what you can and can't use for music for livestreams so it doesn't matter like oh you know it doesn't and also doesn't matter how big or small the event is right. I mean if like if it's a school play for example still doesn't matter you know you need to be using music that you have legally paid four. Yeah because you know because think of as an example right you sometimes have You know these these Schools maybe they're doing like a play like frozen and they wanna play the the frozen music. Well disney's not gonna like that and they will take it down. Yeah i mean doesn't even does or does he so. Churches run into this often when they want to stream like when they wanna play a movie. They wanted to a movie for their congregation for example. Same exactly it doesn't matter that you're a church. They're not gonna look ends they. Oh well you know what. You're a church We're going to like we're gonna go easy on you. It doesn't matter you still have to follow the rules. It doesn't matter as well if your business doesn't make any money that's a whole nother thing if you don't make any money but you're trying to use the free you're trying to use someone else's music if you are in the business of trying to make money and even you're not making money you still have to pay for that license so you know so what we've done is we've come up with Quite a number twenty one free and paid solutions. And we're going to do. Here's we're not going to go through all twenty one of these. What we're gonna do is we're going to pick out. Maybe a five to seven of our favorite ones and will put the rest of these in the description of the podcast And the reason we want to do this because well for the most part you know we mention hey you should go check out a sound stripe for example. Well they all pretty much. Do the same thing you pay a licensing fee and you get access to certain libraries of music. It's pretty much the way it works. And there's different some different features to some of these. Some of them are some of them have like really vast library. Some of them you know have just very select music. So we're gonna talk through there. So so jim what i want to do. Is i'm gonna start just the first couple here and you know if i'm going to pick music for livestreaming a the first place i would start would be to look at youtube library or your facebook sound collection now. These are free resources provided by youtube and facebook for you to be able to go in fine music that you can legally use now the key thing to keep in mind here. These are free options so your options are going to be limited. You know they're going to be good for background. Music or intro videos. Maybe some altro videos. If i'm going to be doing for example fitness and i want something that's like high beats per minute and once that people already know probably not gonna find it there but it'll be good for you know the standard thing that people would use for livestream

Apple Headaches Ascott Oscars JIM Disney Youtube Facebook
It's John from "From Podcast to Vodcast"

Too Many Podcasts!

06:57 min | 3 weeks ago

It's John from "From Podcast to Vodcast"

"He's a guy with a bit of a video background and animation background and he hosts a podcast and video. Podcast known as a vodka cast. And it's called from podcast to vodka passed. His name is john and we had a nice little talk about technical stuff today. You know he really gave him very solid easy to follow advice on how to put out a good podcast or good vodkas and a lot of people are doing a lot of live streaming now. I have not gotten to that point yet. But you don't wanna see me analyze team. They'll be like please someone get that man to her doctor or something like that. I don't know but how listen to my conversation with john from podcast to vote cast. Hello the rebels. We are in the audio room of the sherpa chalet. My guest is john who's got podcast. He's been going on a little while. And it is called from. Podcast evolved cast. It's really geared toward podcasters. But you do interview all sorts of people. It's not just a technical stuff. It's still out of getting to know like this show but little more to the finer points of five gase right how you doing john. I'm good thank you for having me today. This is awesome. it's a pleasure to have. You wanted to tell us a little bit about yourself so we kind of get to know your background sir My name is john I've been podcasting since february on various different shows right now. Running three different shows I- background in graphics and video editing. Which is kind of the reason why i decided to Make a show about taking your podcasts. To avoid cast you know. So i'm i'm kind of good with video and i wanted to make vodka cast and when in the early days when i first started seeing I started going live on social media. And i really loved the platform so so i really put my all into it and i made my stream and my own my vodkas videos pretty like top notch so So i had a lot of people asking me how to do that. How'd you do that. Teach me how to do that. So from podcast of justice born. And that's that's how it came about. What do you think about the streaming medium. I mean as far as podcasts are concerned. You think that it's it's enhancement. What do you think after a while. it's just gonna be overplayed. I definitely do not think it's going to be overplayed my motto with from podcast. Podcast is that vogue thing is the evolution of podcasting. It's basically the next step of podcasting if if you're a podcast and you're not broadcasting you're limiting yourself to the To the audience that you can that you can grasp and close at the same time. It's it's really a connection with your audience. You know they'd get to see you get to see what you look like the person behind the voice you know and it's just it's that extra bit of connection that solidifies that subscribe at solidifies that follow in order. I mean because we become such a nation of video hungry people video-on-demand and youtube and hockey. They always want to see what. What is somebody gonna do on video. Is it going to be something. That's going to be memorable or they're going to be something that's going to be the same old thing sir. Yeah it's probably like you said it's it's a struggle right. You gotta keep everything fresh and interesting. Absolutely you know like I have a cast that i publish video on youtube but at the same time i also have tiktok. You know where i do. Shorts versions of videos zoar. You know. I do some comedy relief. You know on one of my other shows and you know i it's just all these other platforms on. Social media is just a way for you to gather more followers. And bring them to your podcast. What he thinks. He's like the biggest mistake when people go to video that that it's just not catching fire. Think there is certain glaring errors said on on the average. Your i do. I mean. I don't wanna say that it's the lack of quality. Because i am a big proponent of if you don't have top of the line gear then use your cell phone you know. I'm a huge believer in using your cell phone. You create a podcast which you don't have a good microphone. You don't have a boom arm or road cast pro. Who cares. use your cell phone. You know Same thing with vodka casting you can make hd videos on a new iphones and posted to youtube and it would look great. But i do still see those vodka who the quality of the show is not really there you know. And it's it's a little disheartening. Because i know that just with a little bit of effort you know that you know they. They can bring their show to another level and you know because i think when somebody tunes into watch. They're looking for that quality. I i had heard at one point that your audience can forgive your video the quality of your video if your audio is on point okay. But they can't forgive the opposite so you know one either one or the other has to be on point and so really what i tell people to invest in off. The beginning is just a microphone. You know they're one hundred dollars. Maybe a little cheaper like the twenty one hundred x or even this robot mike. It's one hundred bucks. Make sure your audio quality is up to par and your video won't matter so much but at least it'll be listenable. It definitely is an important point john. And it's funny. Because i've gotten into this discussion online with people when they ask about like. I've been asked. What do you think of my show. I want some feedback and some of these people they sound like and i say you know if you sound like you're talking from a whole the only people that are gonna listen to our worms and moles yup see like when i first started podcasting even just podcasting. Nobody or anything. I said out to have really good quality. I'm like all right. If i'm going to do this i'm going to do it right. You know so. So i went out and i bought an eight yards. Twenty one hundred. And that was the end of that. You know and i bought and i literally just connected at straits on my laptop at the time and just recorded that way and now i'm running through a road pod mike which cost one hundred dollars Attached to a road boom arm and a road broadcaster pro. I'm not saying you have to buy the expensive stuff right off the bat but you can build up to it. But i do suggest buying a good microsoft about.

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Nielsen: US podcast listeners are more diverse than population

podnews

03:02 min | 1 d ago

Nielsen: US podcast listeners are more diverse than population

"The latest from daily newsletter at port news on net. Us podcast listeners. More diverse than the us population says data from nielsen shared by w asc. Today a million ads have signed up to google's display and video three sixty. The access will allow more audio inventory for the company which produces dynamic audiard's meghan and harry's spotify podcast cost the company twenty five million dollars. According to the u k press and interviewee is taking spotify to court four. She says manipulating her interview to paint her. In a bad light son of a hitman from spotify studios features excerpts from an interview and cast doubt on her judgment africa. Podcasts february the twelfth event is available in full on their youtube page and the team of posted an overview of their event this year. Evergreen podcast of launched a sports channel with a number of different podcasts and twitter spaces appears to be slowly rolling out to users are part news account on an android phone can see and take part in spaces discussions. We took part in two over the weekend and tom webster's newsletter. This week focuses on hard data versus real data examining the edison research. Podcasts consumer rancor surprising appearance of cereal as the thirteenth biggest podcasts by total audience in two thousand nine hundred twenty. It's a monday so time for some tech stuff is your podcast. Host p v six compatible some mobile networks especially in places like india are requiring all connections to work in future using six. Only part news is many podcast hosts aren't yet we've added an ip version. Six cheka in our podcast pages. Now that the i haven't agreed plan for abc version. Six measurement apples api is currently not returning episode data breaking our episode pages but also breaking other tools that link directly to shows their us episode ideas assigned by apple. Rather than using the you idea in the rss feed the pod. Love publisher plug in now supports the transcript and person tags from the new podcast namespace. The anytime podcast player available for android has support for podcast index. Search chapters and funding links in it to rss us agents for pod must sonnet and verb have been added to the user agents list in get up and in podcast news the exploration of modern life and how to survive it reply all has been put on pause following the allegations of toxic behavior from some staff members and buzzed browse has published a technical post. Morten denial of service attack last week. Podcast buzz cast also goes into the incident. And that's the latest from our newsletter. Subscribe for all the links at pod newstalk net.

U K Press Meghan Nielsen Tom Webster United States Harry Google Youtube Africa Twitter ABC India Apple Morten
BetterHelp spent $4.4m on podcasts in January

podnews

02:29 min | 5 d ago

BetterHelp spent $4.4m on podcasts in January

"The latest from our daily newsletter pod news dot net. Better help is still the number. One podcast advertiser in the us. According to mcclellan compaq's author retailer increase. their spending. The most and tacoma did that quarter. Four twenty. Twenty earnings call digital revenue was up twenty. Three percent year-on-year. The company didn't break out podcasts. Dax is reported to have been appointed exclusive sponsorship partner for npr in canada tax already represents wondering in the country heart media announced a new partnership with novel a uk podcast producer to co produce a series of narrative in depth investigative podcasts. The wall street journal highlight gotham. Podcast studio in manhattan in new york and the rise of pros to polish podcasts. The ambiance that podcast awards from the podcast academy will announce its nominations on march. The fourth ads. It's audio matic. Got a deep dive in. Sounds profitable last week a scalable way to reach podcast and audio listeners. Eric barrow shows prime by letter. How the products achieves targeting real time measurements and attribution and christina counter. Rucci at slate dissect the spotify press image of bruce springsteen and barrack obama she notes. That obama has three different beverages. Something in a mug something in a glass and something in an insulated cup. Paul news twenty thousand hertz looks at the mcdonalds bobber melody. You can expect controversy celebrity. Three thousand seven hundred different audio mixes presumably. Not all that podcast. It's a podcast about the world's most recognizable and interesting sounds and loving it. The second season of man beds from the jordanian podcast company. Sout has been released. It tells the story of enslaved african muslim omar even side from his manuscripts written in eighteen. Thirty one and jane colston hosts the new series off the moment from the new york times opinion. Audio team first episode discusses the eighteen hundred six device to preventative measure from being taken to vote the filibuster containing a connected series of statements intended to establish a proposition. Don't expect to five minutes arguments while the full fourteen minutes. And that's the latest from our news. Neces- subscribe for all the links appalled news dot

Podcast Academy Eric Barrow Rucci Mcclellan Compaq Tacoma NPR The Wall Street Journal Barrack Obama Manhattan Bruce Springsteen Canada Christina UK Jane Colston New York United States Paul
Subscriptions, new features and The Bosses: Spotify's big day

podnews

03:42 min | Last week

Subscriptions, new features and The Bosses: Spotify's big day

"The latest from our daily newsletter appalled news dot net. I'm the founder and ceo of spotify. Today we want to show you. What's next for spotify and for audio spotify have outlined future for audio making so many announcements that today is just them anchor for example announcing the launch of paid subscriptions later this year podcast will be able to give their supporters additional for features on both anchor and spotify. You can sign up for the weightless now spotify. We'll take a small part of the fee and it starts in spring. We're told spotify promoted the forthcoming spotify audience network which allows advertisers access to spotify's originals and exclusives podcasts. Fire megaphone an anchor. An ad supported music. You can also buy podcast advertising for the first time through spotify ads studio in the us. That's beta testing from today. And and wordpress announced a partnership you can automatically create a text to speech version of a blog or integrate podcasting into your wordpress site. Spotify is testing a method to allow listeners to search for podcasts by name and topic testing in the us now video. Podcasts are coming later. This year in spotify anchor podcasters. Qna ads interactivity to podcast as allowing listeners. To ask or answer questions within the spotify app polls allow quick surveys of your listeners. It look inside both spotify an anchor and you can sign up for the white list now. His co founder of anchor and head of the podcast emission at spotify michael mcdonagh goal of these features. The future format oriented features are to build on top of the existing audio experience not to prevent innovation and listening outside of spotify to create experiences. That are only possible because spotify podcasting ecosystem contains wealth creation and the listening technology. Spotify is also to launch it more than eighty additional countries doubling the amount of markets. That spotify is present. In covering more than one billion potential new listeners barrack obama and bruce springsteen will host a new show exclusive to spotify called renegades born in the usa. It's onset by magazine in australia and by dollar shave club and comcast in the us. Also from obama's higher grounds podcast company. A new season of tell them. I am hosted by michel yussef announced. Ramat an promising a compelling collection of narratives from muslim voices. The show was previously produced by. Kpcc had said that she doesn't own a single percent of the show and cold on to give us our shows back. The new season is on the same apple podcasts. Ide- suggesting that kpcc had reached an agreement. Specifies also signed an agreement with filmmakers the russo brothers and published more detail on their podcast. Deal with dc comics and their upcoming podcasts. With avenue vernay and array spotify's chose with music feature announced in october seems to have been rebranded as music plus talk and spotify also announced a number of new features for music spotify. Hi-fi is coming later this year. Lossless audio upgrade marquee allows musicians to buy advertising on the platform in a number of different countries and a self service. Buying experience is coming to the. Us labels will be able to have a say in our algorithm make recommendations whatever that means daily makes will be expanded to offer more algorithm

Spotify Michael Mcdonagh United States Dollar Shave Club Michel Yussef Kpcc Barack Obama Bruce Springsteen Ramat Comcast Australia Dc Comics Apple
TED launches TED Audio Collective for podcasts

podnews

03:20 min | Last week

TED launches TED Audio Collective for podcasts

"Net. podcasts. Ted podcast downloaded one. Point six million times per day. The company says and ted talks daily was the second most popular show globally on spotify last year. Brown was the subject of a denial of service attack over the weekend. The company reports that the attacker attempted to extort us brown by promising to end the attack. If bus browns paid the money the company refused personal information was compromised in the attack appeared to stop. Rss feeds working for awhile. Audible appears to be listing third party. Podcast the us amazon's page listing offers both audible and amazon music options. Oddly the a s. I n number is different for each which is weird. Podcast platform palm has secured another eleven point two million euro funding. That's fifteen point three million. Us dollars the premium. Podcast app is currently live in denmark. Germany and spanish speaking markets and has six hundred exclusive shows. Metronome has added an episode recommend a feature to its podcast landing pages the podcast global summits pre-event week stance today. I'm speaking about the opportunities. You can get from global podcasting if you use. The code appalled news. That should give you an entry level. Pass worth forty nine dollars for free. Francisco is a squeezer is experimenting with dynamic audio insertion for podcast with a random time machine. We wonder if he the first to do this. In the spanish language spark media texas pays christian publisher have announced their advisory board mark marins. Wt f interviewed film director david fisher but apparently the comedian. Podcast says fincher won't let merrin release it given its reply. All has won a trademark dispute with software company reply all corporation and also according to the us patent and trademark office mark. Cuban's fireside was granted a registered trademark and service mark on february tenth. Dan benjamin's fireside was given a service mark only on february. The ninth and adam. Davidson is leaving three fourths. Eating a different view of how best to move forward and aaron. Johnson has left john audio where he was. Cto and partner. It's a monday. So time for some text added pod station to our podcast pages fees desktop chrome. It's a chrome extension podcast player part. Love podcast publisher. A wordpress extension for podcasts. Now supports the podcast funding tank. And the open podcast. Analytics working group has a new website. It's a polka dot org opiate. Wg dot org. It's working on a stand. Anyone can implement along with self-certification system that puts trusted metrics in the hands of every podcast and infocom news. Cake block is a sketch comedy. Podcast using a cast spanning two continents and three time zones not another parenting cast is new from nova entertainment. Who say the show is a safe place for any parent who gets to the end of the week and things. How did i keep my children alive. And because i said so is a new podcast to and also australia. It's focusing on the experiences of people of color navigating the trials and tribulations of growing up in the western world. And that's the latest from our newsletter. I subscribed for all the things that pulled news dot

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iHeartMedia to buy Triton Digital

podnews

02:16 min | Last week

iHeartMedia to buy Triton Digital

"Audibility with that in place they say. Publishers and advertisers can now know for certain whether an ad was heard or not to classify as an audible at the audio ad must play for two seconds with the player a muted then casta has raised four point six million dollars in funding. They'll roll out that video feature in beater in australia as as podcast one. Australia has been rebranded to listener without an e. The new listener app also contains podcasts and radio. Sca but as selection of premium podcast one us titles will also be available for company launched in september two thousand seventeen and you pressure group. Podcasters declare is calling for a climate category in apple. Podcasts an open letter argues that apple's progressive corporate environment policies should be matched by a place for climate. Change apple podcasts. We agree we've signed it tucker. Carlson is to produce a thrice exclusive video podcast from april. The bad news. He'll continue to produce tucker carlson tonight on fox news. Podcast is a notion dashboard. That helps podcasters pitch produced published promote and monetize that podcasts. They say podcast movement. Twenty-one speaker submissions. The now open. The event is in nashville tennessee in august. Australia's paul chepe has hired whitney. As an account manager she previously worked for mama. Mia choon has made a number of appointments to that board in france the acp has published january rankings. Could chew giral is still number. One and incomplete ranko on to in the country it measures participating publishers. And we'll clump house. Kill podcasting on my personal blog. I have some thoughts. You'll find that linked from our show notes and our newsletter today and if you used facebook. We're really sorry fully currently unavailable on facebook. Thanks to a dispute with the australian government that also means we've removed comments on some pages of our website with sorry to promise and in podcast news. Pantsuit politics has been highlighted by apple. That apple podcasts spotlight. It's an acre asked. Show and wonder is american. Scandal has released the first of

Apple Australia Paul Chepe SCA Mia Choon Tucker Carlson Carlson Tucker Fox News Whitney Nashville Tennessee United States France Facebook Australian Government
How to promote a seasonal podcast

Podcasting Q&A

02:40 min | 1 d ago

How to promote a seasonal podcast

"Of You just got a tweak. It a little bit. Here are some tips on how you can promote a seasonal podcast. One is the published teaser or behind the scenes content now listeners. Love this kind of stuff. They want to feel like they're a part of your show and publishing this kind of content gives you an excuse to keep in touch with them. Even though you're not publishing new episodes tip number two is to guest on other podcasts. Now this is a best practice for any type of podcasts. Whether you have a seasonal show or you publish frequently now when guesting on other podcasts you can do it at any time of the year whether in between seasons or you're currently publishing episodes now what you would do a little bit differently is when you have your call to action at the end of your interview is to be up front about the fact that is a seasonal podcast and talk about a specific episode. You would like to direct those listeners. To and give them a compelling reason why they should listen to that particular episode tip. Number three is to promote your back catalogue now. This tip is especially useful. If you've evergreen topics if you have an audio fiction podcast or even if at the time that you're promoting your back had logged. Those topics are still relevant. So you just got a tweak. The content little bit. Maybe if you have instagram big different images or pull different quotes same thing with twitter facebook all of the other social media platforms tip number four is to promote it to existing audience. Nossa it sounds like you have a current podcast with a pretty active fan base. Now as long as you're seasonal podcasts relates to that show. it's perfectly fine to promoted there now. for everyone else. You could do the same. Maybe have an existing newsletter subscriber list or a social media platform with a lot of active followers. Your honest members want to support you and your amazing work so why not give them a chance to do that. Tip number five is to sell your podcast in each episode now. Think of a tv series were at the beginning of each episode. They recap what happened in the episode before and the end of the episode. Where the preview. What happens in the next episode like the point of it is to either tease out content. So that audience members want to keep watching for future episodes or go to the back catalogue and watch previous episodes and one

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Episode #27: Everything is Alive

The Pod Spotter

05:54 min | 1 d ago

Episode #27: Everything is Alive

"What he's is. Come to life. The cowboy doll sits up his expression changing from a smile to worry. Okay everybody coast is clear. The bedroom comes alive. Toys emerge from the toy box closet the shelves etc in a flurry of activity potato head. His body parts strewn across the floor ages three and up. It's on my box ages. Three and up. I'm not supposed to be babysitting. Princess drool ham. The piggyback flips. One last penny in was coin. Slot potato had walks up to him. All of his facial. pieces are in the wrong slots. Hey hey i'm look. I'm a picasso. Would he sits on the edge of his bed observing all the activity. Hard to forget that opening scene from the original iconic motion picture toy story audiences all over the world or thrust back into a time in their lives. When they affixed human characteristics upon their most prized childhood possessions have anthropomorphized the world around them. Long before you and i started talking to our gi joes as the ancient philosopher xenophon as once concluded anthropomorphic representations invariably reveal more about the human beings who make them then they reveal about the divine. The same can be said for. The anthropomorphic representations found in the delightful podcast from radio. Topa everything is alive. Where host in chile sits down with some of the most interesting guests from lamppost to chainsaw to can of soda for a one on one with some of the most common inanimate objects that occupy our every day it is intimacy with the inert in gives voice to the voiceless. The conversations are touching provocative hilarious and as fans found the audience is always gifted with a revelation about the humans who make them thank you for being here in. Thank you for sharing the pod with us. How are you. i'm great. Thank you for that incredible intro to the show. It's amazing i. I'm sure i butchered. Xenophon means santa feigns snuffing. I think it's an office. I will say. I've never heard potato head referred to without the mr but i guess like that's what his friends would not. Everybody would always say. Mr potato head took anyway. Your podcast pedigree is Is is kind of intimidating you've worked with. Npr's fresh air. You've worked on wait. Wait don't tell me you've worked on the show. How to do everything with mike. Danforth maybe Talking in a little bit about the various jobs you've had in and around radio and how it brought you to everything is alive. Well i mean. I think All of those were great experiences. That informed What i'm doing now all of them. I learned how important it is to edit a lot of tape down to a small amount of tape. That's probably the main thing real to you. Were working with the old school stuff. It's true yeah we on fresh air we cut with a razor blade until two thousand seven two thousand eight which i will tell you one thing about that is We would always have razor blades. Around and I still keep them because it is the best way to eat a snickers bar Which has everybody did fresher you if you just cut slices of a snickers bar with a razor blade you get this perfect like sedimentary layers of you know peanut negate and caramel. Is that the same razor. You're cutting tape with your then known as long as you once. The razor blade has gone out of service for the tape then it moves it becomes a snickers. Yeah and you don't go back here. I've been grabbing the whole thing with my hand like a sucker should've been raised in my. Can i think a razor blades in candy though. That's kind of a bad combo every classically thing class every like mid nineties. Parent's nightmare You so razor blading tape. Npr took you to wait. Wait so while. I was doing fresh air. I was also doing some reporting for shows like marketplace. And you know kind of freelance stuff on the side And then i went and worked for an npr show called the bryant park project in which was in new york and was short-lived but great And then i left The left npr furlough while and then started kind of working a little bit for wait. Wait and then moved out. Chicago and work there. Fulltime or started to with mike And then started feeling like doing my own thing years ago so i started extracting myself from npr and it proved to be pretty successful Everything else alive won the miller audio prize in two thousand twenty. It was an apple. Best podcast in two thousand eighteen and was part of av clubs podcasts that defined a decade bad accolades ian. How do you describe everything alive. Well i mean. I interview an animate objects about the experiences. We never hear about to say that. Come up at dinner parties. Oh you know what do you do. It's sometimes hard with you. Know ex- extended family where lewis. Yeah i mean you you've heard the show. It's it's a ridiculous premise. Treated with absolute seriousness. So i think

Mr Potato NPR Chile Danforth Mike Santa Bryant Park New York Chicago Apple IAN Lewis
Noah Ian Fein on WandaVision and a classic HunnicOutcasts on the Justice League!

Pop Culture Cosmos

05:18 min | 5 d ago

Noah Ian Fein on WandaVision and a classic HunnicOutcasts on the Justice League!

"Thanks so much for joining us again. That the pop culture cosmos. jero glasser. Come right back at. You hear. Thought i do something special for today. Because he's been such a great contributor of the pop culture cosmos not only are going to drop a classic episode of hannah queen but before then to preface it. The manas here himself from queen and hanako casts. You gotta go ahead and catch him today on both those outlets on facebook it is knowing fine noah he wants to talk a little bit wanda vision episode seven just ended for a lot of people and has created a lot of questions had a great twist at the end for a lot of people for others like myself. It was kind of underwhelming. But i wanna see where no in fine stands as far as this episode of one division. I gotta be honest with you. One of the things that was discussed with wanda division was in two thousand. Fifteen was also was being interviewed about wanda end. She stated that she was really hoping that we were going to get the house of m storyline. And she didn't think we were gonna get it. And then when age of altron was either overwhelming underwhelming dependent who he asked if she had a little segment on youtube that still frozen in time where she talked about the history of wanda and house of him so we kind of knew it was going to show up. We just didn't know when. And how and again i love about the mcu is that the are able to do the adaptations. So take that. Zack snyder on civil war and infinity gauntlet and winter soldier and they make it a little bit more palatable where they're not just doing frame by frame so is this really house of m l. It is before we get the rest of the mutants. And we'll talk about that another time. But i was afraid it was going to be one turkey in this series and thankfully not only has a serious gotten better and better but kathryn hahn. This is the second time senior. I guess technically as it mc villain because in spite averse she's knock and here. She added the harkness and my research. Agatha she was short-lived she was much older and at the end. She's petting the bunny but she has a cap. But i guess i thought there was a little bit too contrived but the catherine is a gust of nature and i feel that even with the facial expressions we get to that theme song agatha all along and which when they kind of do like this mix of the munsters when she's introduced should just to the cameras. I'll always meal this whole time. There of memes that popped up immediately one of them was. I put up of vince with man from nineteen ninety nine about being the leader of the corporate ministry. Was me austin with me. All along there was a guy new york very that iraq version of agatha all along people could not wait to go on youtube. It was crashing. Because either you knew this was a the harkness or not but whatever the case is everybody loves that song now as for the rest of the episode. I heard rumors that the last couple were going to be an hour long. Maybe this one was in. Maybe eight nine will be and again. How is this going to be moving. Forward with the theatrical. Mcu for wanting understand. This is a one shot series. It will have a bittersweet ending but it does answer a lot of questions that i was concerned about. And what than being is vision ally for not and from what i gathered. We have of the sword agents that they were rebuilding vision. But he was going to be used as a weapon in wanda was using the body. That try to rebuild him even though. I'm sure that they could still take him to wauconda. So that answers that one because nobody really stays dead in comics. Anyway in erie erie either cloned or you're in another universe somewhere and then even goes. Dc as targeted about the multi-diverse at also makes sense to now as for both speed and wiccan. I don't know if they're gonna foul house of 'em or what's gonna be Become of these two but they're still great actors. I'm glad that. Evan peters still around. And this is the first time we a mid credit scene. This one also decided to go a little bit of the office and modern family. And i'm not a fan of either. Or but i will say this much elizabeth olsen dinner great julie bowen impersonation and i love the fact of vision was also done away with a breaking the fourth wall. There's now a fifth or sixth where he was breaking going one of my doing. I gotta get my wife. And he realizes that he's part of a fourth wall and i love.

Jero Glasser Hannah Queen Hanako Wanda Wanda Division Altron Kathryn Hahn House Of M Zack Snyder Youtube Agatha Facebook Vince Erie Austin Iraq Evan Peters New York Elizabeth Olsen Julie Bowen
What You Don't Know About Aging

Feedback with EarBuds

04:18 min | 2 d ago

What You Don't Know About Aging

"You'll find a newsletter called what you don't know about aging theme comes to us from amana kapito. This week through amandas podcast picks will explore the many things that most young people don't know about aging in addition to our regular feedback with programming. We're going to try something new this week. I've been working in the podcast space for a long time and had been listening to podcasts. For an even longer time. Because of that i have a lot of podcast. He friends either people who produce their own shows or just. Listen to a lot of podcasts. So on feedback. We're going to feature a chat between me and someone in the podcast space but first. Let's talk about this week's podcast. Picks from amanda kapito as we said the theme that amanda chose is called what you don't know about aging. Here's why amanda chose this theme. She writes. I think it's important to challenge some of the stereotypes. We have with regard to the elderly. Hopefully these episodes will allow society to see aging in a different light. The first episode. That amanda chose is from modern love. And it's called. Yes we do even at our age. Here's the description of the show actress. Lois smith who was in marjorie prime and lady bird among other movies reason essay about passion in the golden years. The next episode is a trailer for a podcast coming soon called. Remember this remember. This is a show that are curator of the week. Amanda is launching soon. And she's hosting in. Remember this as a podcast about memories. Amanda starting this podcast because quote some stories deserve to live forever end quote episodes of remember this feature original interviews along with stories submitted from people using the remember this app along with the launch of the podcast comes the launch of the app. The remember this app where people can go to record their stories for more information you can visit remember this podcast dot com next step. We've got a podcast called paradigm and the episode is called the closing door. This is a tear jerking story about assisted suicide and the impact that it has on the person electing to do it and those around them producer. Emily miranda reports this story that focuses on her grandmother who died in two thousand eighteen. Her grandmother chose to die through the medically assisted in-depth program which is legal in canada. And it's abbreviated as m made not only do we hear about emily's grandmother's death. But also her life and we hear from the healthcare workers who were alongside her grandmother at the end of her life. The next podcast recommendation comes to us from death. Sex and money and called your stories about life after sixty. This episode covers the mixed perspectives. That people have about aging and offer both snippets and deeper dives on real life stories. About how it's going. There are a lot of mixed perspectives here on aging some who love it and some who are not so into it. The overwhelming perspective though is that folks are happy that they're no longer in their twenties and the last recommendation of the week comes from podcast. Whose name is actually something. That's probably on many people's to do lists call your grandmother. That's the name of the podcasts. And the episode is called rita and rachel in this episode. We meet the co host of call your grandmother rita through the eyes of her granddaughter. Best friend and roommate rachel. Here's the description of the podcast on the whole which is amazing if two thousand twenty proved anything. It's that everyone needs a jewish grandmother. You know a sassy. Woman who's live life to the fullest has the best advice for you and wants nothing more than to fix you up spoil you with love and send you home with some multiple soup a little more information about call your grandmother. It's a new podcast from iheart and it is hosted by two women who are in their nineties who are best friends and in each episode in addition to the catching up and chatting with each other. They also listen to a conversation between a grandparent and their grandchild. It is a really entertaining and heartwarming. Show thank you to amanda kapito for choosing those podcasts. As part of this week's earbuds theme what you don't know about aging we will have a link in the show notes of this episode to all these podcast recommendations

Amana Kapito Amanda Amanda Kapito Lois Smith Emily Miranda Rita Rachel Emily Canada
Fast Good, and Cheap. You Can Only Choose Two

Ask the Podcast Coach

05:17 min | 3 d ago

Fast Good, and Cheap. You Can Only Choose Two

"Kenny kenny has a question and of course. If you're listening clubhouse if you raise your hand will bring up on stage. Kenny in the chat room here says did you guys know if there's a way to get multi tracks on yard and the answer is not yet. It's coming yeah. I saw jason brian from mat. Talk online in the stream yard Facebook group and he was kind of like. Because i thought it was like they announced it. And i thought it was out in jason's like And mike no no. They announced it. Well they announced it was coming. That's it Kerry porter bond one over the awesome supporters that. I'm being a multi-platform listener. Today i've got youtube and clubhouse running that could create a. She said i had to meet one of them. Because otherwise you're gonna end up with a very close to real time right. I didn't think so. It'd be thirty seconds behind something like that. So you get this really weird echo. That never that used to happen all the time in the old days when we have folks come on you know from youtube and they'd be listening and it's kind of like turn your radio down. You know that the the the old days of colin radio because it was behind as well so you gotta watch that lots of times folks get here you twice. Well you've probably got a browser running in the background somewhere. So good idea not to have to going at the same time yeah. 'cause ken says look. I can get the video recording and the audio recording. But i can't do multi-track that's why does not yet not there yet. But i think they're getting ready. I just logged into stream yard Night to download thursday night show and the interface changed a little bit on the download side. So they clean that up a little bit and looks a little bit different so they may begin getting ready to do that. I wonder david if they're gonna say like download the audio track download separate audio tracks just kind of wondering what do i look like to to get it. That could be really handy. I listen. I won't use that i don't know about you. I won't use it because i don't want it. That's that's a lotta work to the separate tracks and match them up. But i guess at work if we get in a pinch and i really need to make sure the audio is good. That would be. That would give us another tool right most times. Were just pulling that stuff down. And we're just editing. We're cutting the beginning and the end off and we're doing much. I did do a show on friday. And we had the typical you're muted. You're right on the call. And i felt bad. I felt bad for There's starts about ten seconds of that right and we actually had to happen on thursday to my co host. He just started talking. Mike started talking with no mike. You're muted able to cut that out On both the video and the audio and make it work to just had begun and not not have to worry about it. So i did notice. There were some duck like getting a lot of ducking on thursday. And that's i guess where the separate audio would be nice to pull those down. Mix them together and maybe make a little bit better audio something like that. I have to mess with it. Yeah i'm gonna be interested to see. Because i know like i love squad cast and it's twenty bucks for five hours of of audio recording and it's forty bucks if i do video and i think stream yard was going to be fifty bucks separate tracks unlimited and i went. Ooh ten bucks more now. That's one of those where you have to kind of. Sit back and gold. Am i already. Am i using more than five. Hours on. Squad cast i. Is this something i need before. I go Spending an extra ten bucks for something that i don't need You want to do quick inventory on that to see what's going on. Yeah you gotta kinda determine if that's if that's of value to you if it sounds that pristine or you want that kind of control. I just don't have the time to do that kind of the do those kind of audio at its. I prefer it be as great as possible. there's some new sound settings stream it not new but new to me that that you know they've been working on that echo cancellation and getting you know it used to be didn't wasn't there like no that was in a google or a stereo mode or something like a studio. Have you messed with that much. As far as they turn that off in in getting his. I think that'll eliminate the ducking that. I'm getting and i probably should just shut that thing off in ninety nine percent of the cases. Everybody's got a good mike and and headphones. I think maybe i should just shut that thing off could be. Yeah i i know Figure we see. And what was the google thing that had a sodium. Who do your mode. I think is what. Yeah so they stopped the compression and the echo cancellation and was crisper. It sounded higher definition. It was like in the old days when you listen to a song on the radio and then when you put the when you listen to it live on on on vinyl. Oh yeah. Reference between the two unite here. You hear that crackling super clear kennedy. I'm going to bring my little topic. I was talking with the for those who you might remember the real brian you he does a show called audit enough. The real brian show and he was he used to do a show called profit cast and he said i've been having people say you should bring back profit cast and he said do we really need another voice like and i might look if i have to talk you into doing your podcast.

Kenny Kenny Jason Brian Kerry Porter Youtube Mike Kenny Jason Colin Facebook KEN David Google Brian Kennedy
Q&A with Jay - How Can Podcasters Make Their Shows Better (and Bigger)?

Deadset Podcasting

03:42 min | 4 d ago

Q&A with Jay - How Can Podcasters Make Their Shows Better (and Bigger)?

"Where maybe it's coming from one or two people as opposed to a whole team. What is it that a lotta shows. Daren't think about that. You think we should be spending a lot more time thinking about because i get so frustrated founded. The australian podcast is group on facebook in twenty thirteen or fourteen ish. I think there's a couple of thousand people in and out of step dance to the made to manage but the same questions about known coal stuff coming up. Who's your amo list. And what website host a us and which podcast host as a million questions did aunt had tattoo on my second one to minnesota actually better and i'm just wondering what do you think some this made dachshunds and well tens of thousands of from memory episodes seal off. What do we not really concentrating on the think we should be that exactly what you just said making second two minute thirty The most interesting most engaging best possible content that my audience is going to engage with that that has definitely been lost. Its you know the number one question from any podcast or anyone. That's looking to get into podcasting. Is how do i get my audience bigger. It's not how do i make my show better which will lead to a bigger audience. It's how do i make my out. I make my audience picker. How do i monetize that audience. These are the questions that are top of mind for a new podcast. It's not how do i make great content because they think they're content is great and i always go back to this and you'll find this in always listening. You'll find this interview. I did with dave jackson. You'll find this everywhere. Your show is only great if it has the three es it's educational it's emotional and it's entertaining. If it's not all three of those things that it's not great. It can be very good. And there's a lot of very good podcasts out. There that don't have the threes but they're not great until understand. The difference between great and very good can be very slim. So but it's there and i agree with you and scenes hearing that a couple years ago left really tried to apply that to the shows that idea and i guess the did on leaning more towards than ever is probably the entertainment sawed because aachen sleeping to conduct a very serious tired jay but keeping that that age in mind the entertainment. A that's helped me to make sure that it's not just go to be educational instructive things that do. They actually have to be enjoyable. There's a million places you can get information it has to be. The shark has to be good. So how do we. Let's say at a ride map for a very bicyc- shied let's deci. We're talking about of just finish watching the expanse which is incredible by the way for anyone. Hasn't how if we were doing in expanse podcast about the the show the expanse. How could we make it educational for example when the shower is a scripted. Soft by well. I understand that educational doesn't necessarily mean that you're teaching somebody a lesson. Obviously that's one aspect of it. That's simply simply just doing a summary of the show. There might be someone that's listening that hasn't watched the show and now they're educated as to exactly what has occurred on that particular show really what it comes down to and it's a word that you used his planning. You need to plan a show more than just all right. I've got an idea. And this is what i'm gonna do and is gonna talk about it and i'm going to go. It needs to be.

Daren Dave Jackson Minnesota Facebook JAY
When to Update Your Podcast Website  PCI 232

Podcast Insider

00:46 sec | 5 d ago

When to Update Your Podcast Website PCI 232

"Two thirty one. Mike del your host this week and i have my special guest host. Dave clements from our support. Tina team how you doing dave. How's indiana these days. I'm good it's cold and snowy. Although we're losing our snow sell getting ready for spring. Yeah i'm ready for it here. We didn't have much of a winter up here but what we got is now melting. So that's a good thing. Anyway we got a lot lined up for. You got some news. Got a best practice. Got question of the week some blueberry news normal stuff we have on here so we probably ought to just dig right in not paying any

Mike Del Dave Clements Tina Indiana Dave
PES 211: Jeremy Enns

The Podcast Engineering Show

01:24 min | 5 d ago

PES 211: Jeremy Enns

"Okay i'm sorry That i have to tell you that Barry is not here today. everybody so just. I'm sorry about that. We love having bury as part of the show. He's he he's not here today. I don't know where he is. Maybe he's like skiing in the alps or something. But but jeremy ends is here. Jeremy ends e n s by the way. If you're want to spell it out in your brain. He's the storyteller-in-chief at counterweight creative. But i just. I realized i didn't tell you you're listening to the podcast engineering show in my best radio voice anyway. I'm chris currin. I host the show and we really go deep into the technical aspects of audio production. We go deep. That's what we do here. That's all we do here. Today's a little bit of an exception. Because jeremy is a rare breed of individual who knows the audio production in depth but he's also studied and really gotten into the marketing aspects. So we're going to talk about both. Today will different for the show but it's but all good stuff. I'm sure so. And by the way the next podcast engineering school semester starts on april twentieth. Twenty twenty one. So if you if you want to check that out on the website podcast engineering. School dot com. So jeremy ends. You're the storyteller-in-chief counterweight creative and the website is in

Jeremy Ends Chris Currin Barry Skiing Jeremy
Q&A with Jay - Should Indie Podcasters Even Care About Clubhouse?

Deadset Podcasting

04:58 min | 6 d ago

Q&A with Jay - Should Indie Podcasters Even Care About Clubhouse?

"Hello podcast is judgy. This has been an insanely busy week. As i'm sure it has been for everybody so instead of releasing nothing fidel podcasting of decided to release a little mini episode which coaling q. And i with j. so this is from interview recently with j. pod vita soderbergh who one of the people that all i consider an actual industry expert. There's not many people that tell it like it is the sign. Why does today. We're talking about club pass and should you actually care about it. You'll probably say a few of these shoulder episodes coming out over the next few weeks and they will be actually short. I'm gonna keep my promise on that. As per the last episode keeping you'll podcasting promises. Easing potent deadset podcasting dot com to share the show. Listen to the shy. You can support us by pressing on a by me. A coffee button. If you so wish we'd really appreciate anything you can and as we like to say share is as good as adullah so even if you can't support us and you might never use l. editing services at deadset podcasting just sharing the show with someone who might find value in. It is pretty amazing. And we'd be deeply appreciative of that. Okay on with jay. You're listening to did podcasting with your host. josh liston. this is a show dedicated to podcasting ustralia in south east asia. Follow along with today's episode over did podcasting dot com. Okay here we go shoot. I care about clubhouse and when i say should i mean every independent show that is listening to this complicated. I would say mostly no and but i will say John my co host on the queued up. Podcast mentioned clubhouse seems to be replacing that ability to network with others that you used to able to get by going to conferences and since conferences aren't a thing at this particular point in time that seems to be the niche that clubhouse is really fulfilling and i think that's kind of important at the same time. Is it something you need to worry about. No well that short and sweet and let me just ask one more thing against part of the reason why of being same as a little. Bit of a grump. When it comes to conferences and networking in the spice. I'm a pretty shy person. And maybe not so much shawn to started doing. Stand up comedy about eighteen months ago. I feel more confident. It just talking to people that aren't nine because it's wireless scary than being on stage trying to tell jokes but the just the clinginess. All those situations of thinking armand is going to go spend time watching. A bunch of people with their backs turned to me of of had the feeling that club has has already might be evolved into that very quickly into conic clicky thing with his in groups and at groups and not with. That's the right terminology but are now with her. I want to invest in something. That's gonna win. Bryce me an aid someone like yourself to tell me. Do i have the wrong impression of it. Well i myself have gone on it. And i don't plan on going on it anytime soon. My understanding is you also have to get an invite to get on it anyway in the first place and so no one is even offered an invite to me at this particular point in time From what i can tell from listening to the new media. Show with todd cochran and rob greenlee What you just described sounds like that's happening sort of it's the same people sort of controlling the conversation and now there are competitors starting come into the space not to make a bad pun but quitter and spaces is coming Which is similar to clubhouse In some ways but different and others there was literally report. Just this week about mark. Cuban trying to start sort of a similar type clubhouse may be podcast something audio company So that'll be interesting to watch to see what they do there again if you're into networking if that's something that you feel you need to do on a frequent basis which i probably should be doing more of than clubhouses is probably the place that you should be if you're an independent podcast or that's looking to grow your audience. It's not an audience growing platform a something at best you could use in conjunction with your job. Offer may be bonus content of some sort. That's that's awesome. And i'll just i one thing just on mark cuban anytime mock keeping can do anything that annoys skip bayless. I'm happy just as a saw. I don't care what it is. Mock you could do if it annoys happy. Shoot i head about all the groups that cape filing as an independent cast. Should i care about the fact that we just can't stuff together.

Josh Liston John My Fidel South East Asia Todd Cochran Rob Greenlee JAY Armand Shawn Bryce Mark Cuban Skip Bayless
How to Create a Daily Podcast - Erica Mandy

For the Love of Podcast

05:53 min | Last week

How to Create a Daily Podcast - Erica Mandy

"Erica mandy. Welcome to for the love of podcast. Thank you so much. I'm so happy to be here. Yeah well let's get started. I want to go back in time. A little bit. And i wanna talk about your first internship out of college. What did you learn from that experience. I'm always curious about those sorts of origin stories. And they helped you to develop. It was the learning or lesson that you you gain there. So i took after i graduated college. I took one more unpaid internship in television news. Before i got my first job in tv news and that was a tv station in kansas city. And i'll never forget that the person in charge of the interns said to me. You can either sit here and twiddle your thumbs and have this be a really easy internship or you can take initiative and you can ask to do things and so i took her advice and instead of just sitting there. I asked reporters to go along on stories with them. I would then go. After the story i would then go right my own script. Of course that would never make air but after they were done with their main job. I said hey. Can you take a second to look at the script and let me know what you think. I'd love your feedback and people like other people who are passionate who want to be involved and they're willing to help you especially because in something like tv news. Everybody has gotten help from someone else and so you want to pay it forward because somebody did that for you. So that was huge for me. I learned so much. They gave me great tips about my writing and i got to see them in the field whereas other interns maybe just sat in the newsroom and had a snack and because people saw that i was really passionate about it. There was a photo journalist. Who could help me even more than the reporters because he had some downtime while they were writing their story and so we would actually get in the editing booth and he taught me a ton about what to listen for. When you're editing video and audio which helped me so much. Not only in my tv news career. But ten years later. Part cast. Because i edited the show myself for a really long time and i really enjoy the process of editing and listening for that millisecond. That shouldn't be there. You know that. Little pause. And i yes. I learned that in college originally. But that internship i really got to talk to the professionals about the things that separate the best people and the ones that maybe make you cringe a little bit What a great story. I love that. One thing that i've noticed as i've done my research and learning more about you. Is that you really your you're hardworking. You have work ethic and you're all about commitment which you need to be to have a daily podcast so i wanna before we get into your your show. I wanna talk a little bit about so. Obviously you had your success as a as a reporter in in the as a journalist and you went from portland to and obviously yet your star back in your hometown your roots and i'm so curious though so i know that you were a little bit. I know if fed up is the word but you weren't feeling it when it comes to the alarmist headlines and the talking heads and so you quit your job as a tv news reporter for cbs. Mind you and you decided to create the newsworthy. So can you share a little bit about that transition. Did you seamlessly transition. Or what was it like going from a job that you'd really built your whole career round to going out on your own. Which is you know. It's always a risk. But what was that like. Yeah so i think one of the main things that really got me thinking about this just hearing from other people that how they felt about news a lot of people were telling me they were tuning out news altogether because it was depressing time. Consuming biased overwhelming. It's hard to keep up with everything you know. This twenty four hour news cycle can feel really overwhelming. So i just started looking at. How can i help. People stay informed. You'll part of without feeling like they have to be paying attention to everything. Twenty four seven. I also felt it a little bit myself. You know reporting on tragedy everyday is not fun and it takes a toll after ten plus years. There was that piece. Then there was this piece of. How do i stay on the forefront of what is happening in journalism podcasting was growing already. Obviously i'm had been around for a long time. There are definitely people who have been in it longer than me but I did see the trend even before. I think what we've really seen in. The last couple of years and i wanted to be on the forefront of that and i saw that there was at the time really no daily news podcasts other than re purposed npr and definitely not something that brought this casual friendly fun vibe to the podcast space. That people could listen to on the go and so it was a combination of wanting to help people stay informed and stay on top of news more than i think they could and stay on top of what the journalism world was doing and then also just seeing an opportunity to do something unique in a space that was still trending upwards instead of staying in tv news which quite frankly all the numbers show is going down right so so that was exciting for me but then to actually do it is the whole nother story so i started by just researching even ran a little survey on monkey survey dot com or whatever that website is and did a two minute clip and asked people about. What do you think of this idea. And you know because i didn't want just ask friends. Who would maybe not tell me the truth. So i got strangers to tell me and i got good feedback about the things. I couldn't change my voice the concept and then maybe there were some other things. I don't really listen to podcasts. But i saw that was trending differently. So okay that might change. So i was able to see that there was enough momentum and interest in this and doing my research that i felt like i had to go after this and i really ask myself if i get everything. I want in television news in five years. Will

Erica Mandy Kansas City CBS Portland NPR
Pay to promote your show in podcast apps

Podcasting Q&A

01:24 min | Last week

Pay to promote your show in podcast apps

"And today's episode. We're going to talk about buying ads and sponsorships in podcast. Listening apps to promote your show so in this episode bought gonna be hanging out talking about podcast ads within podcast apps. Now for those podcasters at are familiar with digital ad spend. Google ads facebook ads. That kind of stuff what makes platforms like overcast. And podcast addict. Good choices for podcasters that are trying to grow the number of subscribers to the particular show. Yeah good question. I think apps like overcast and pot. Podcast adding make good platforms. Because it's exactly where your listeners. In your audience art they're using podcast apps like overcast. Podcast addict so why not go to those type of platforms to push your podcast. And what's really unique about s- using these podcast apps as a way to promote your show is you've already dialed in the exact type of person that you want to promote your show to. There's someone that knows. What a podcast is. They know how podcast app works and they already listen to other shows so much of the friction with promoting your podcast on places like facebook or other social media platforms or even on google. Ads is that you're trying to convince somebody to dedicate thirty forty. Sixty minutes to chat your podcast. They might not be in that frame of mind. They may be just looking for you know pictures of their nieces birthday party on facebook and so they come across an ad. Talking about your awesome podcast.

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