Marketing

What do customers really want? And what are the best ways to reach them? Listen for the latest marketing tips, tricks, strategies, research and theories to promote a product, aired on leading talk radio shows and premium podcasts.

The Importance of Building a Strong Brand Identity

Book Marketing Mentors

01:23 min | 7 hrs ago

The Importance of Building a Strong Brand Identity

"Let's focus in on graphic design. And i know the brand identity is really important when you work with your clients. Talk to us about the importance of that. Why it is important. I think we have to go back to the question. Knew what is a brand any way to figure out why it is important. My favorite answer to question. What brand is comes from. Jeff bezos founded amazon. He says it like this. He says your brand is what other people say about you when you are not in the room and i tend to agree with that. It's really the impression that you make on others. And i'd actually like to venture out to say that it's bigger than that. It's the entire experience that people have with you which are business or your book. Let's say your flavor or maybe even your essence the reason that it is important and this ties into what you are saying a lot. Susan is that you want to find your niche when you have a strong brand identity well first of all you know where to place yourself you know what your initiates but people will recognize that niche.

Jeff Bezos Amazon Susan
Optimizing SMB Marketing On A Bootstrapped Budget With CallRail Marketing VP Palmer Houchins

MarTech Podcast

02:13 min | 8 hrs ago

Optimizing SMB Marketing On A Bootstrapped Budget With CallRail Marketing VP Palmer Houchins

"I'm gonna bring this conversation up into two parts. We talked about sort of demand generation. New mentioned email marketing and to me. Those are the marketing vehicles. Where you're getting your reaching your customers. You're getting your message across. And then the second campus understanding how your driving success so when you're thinking about the various tools you need some sort of a way to build some awareness to get a prospect to be interested in your brand. We talked yesterday about how that can be facebook. It can be google ad words. Right if you're a business that is locally focused optimizing. you're listening using google. My business there's a whole host of marketing channels at a lot of them. We discussed yesterday that are about driving customers to your front door. You mentioned email as the channel and and that to me thinks about getting to the middle of your marketing funnel and actually nurturing the customers talk to me about what you've seen in terms of the adoption the usage that tool kit that marketers are using in snb's to make email successful. Yeah i think channel that s have realized is very cost efficient so if you're challenged with time and resources that is a way that you can very effectively reach a large pool of your prospects or even your repeat customers. A lot of it varies on the business type but what. I've seen some best practices across the board. There are really figuring out a perspective a point of view. A sort of voice in town that you're going to have your emails if you're constantly just emailing your customers with a trite now right now. Try it now. Sort of approach. You're probably going to tire them. They're gonna lose interest so some of the best programs. I've seen their great from a content perspective really solid voice tone by the same token there using that as a way to get those customers to open emails. Once they're they're they're typically pretty affected with calls to actions sort of driving. What it is they want to do. And i think when you build up that trust when you get that in box. That's regularly open to your emails. The ability to really be effective as a direct response marketer. Just wide up there. And i've certainly seen that. Be the case

Google SNB Facebook
My PPC/Google Ads Stopped Working. Now What?

The Paid Search Podcast

02:11 min | 2 d ago

My PPC/Google Ads Stopped Working. Now What?

"I. I thought it'd be interesting to look through the kind of three possibilities that could be causing the scenario so the first one is. You just didn't know what you were doing. You turn on a campaign you got lucky in your luck's over and you're kind of getting your long-term real results you're going to get That's one scenario but also similar. That i kind of put in this category is. Have you ever had a situation where you start running ads for client and you get them that google ads bump at high that that little. Let's take off and touch the moon and they're so excited because for the first time their business like they got just boom phone calls coming in lead forums coming in because they're advertising for real maybe for the first time a first time in longtime so feels like something really awesome is going on and then time goes on you. Get the same results but they kind of asked you like. Hey why you're my results aren't as good as the first month and to me. That's a false memory. That's that's a fake memory Have you ever run into that. Where people are convinced that the first month or first few months or better than they are now when you don't think they are. Have you ever felt heard that from client. One of the most difficult disconnects is to hear a client. Say hey. The phones stopped ringing. And either my my metric show that they have more clicks and more conversions than they did the previous week or two weeks or month or it's at least the same. Nothing's gone down but it's the same and that's one of the most ambiguous to solve google. Ads is lead. Quality or lead qualification versus. What's on the screen and It it's usually impossible to make a decision about what to do you know. Did i break something. Did the market change a competitor. Come in or maybe as you know. They're just not answering the phones the same way. They're they're not. They changed something about their intake process and has nothing to do with me but yet google. Ads gets blamed

Google
How Marketing SMBs Is Different Than Enterprise With Palmer Houchins

MarTech Podcast

02:00 min | 2 d ago

How Marketing SMBs Is Different Than Enterprise With Palmer Houchins

"You've had a long experience working with small to medium size businesses. You previously worked at another sponsor of the marta. Podcast you were at male. Champion came over to call rail. Talk to me a little bit about how you think about helping. Small to medium sized businesses and their challenges different than some larger companies some enterprise companies for a long time. I don't think that marketers did a great job of recognizing how the smb market was different from the enterprise market so especially in technology side. You saw folks who are trying to sell in markets small businesses in the same way that they would from an enterprise perspective. I think over the past five ten years. We've really seen that approach. Change change for the better but from a customer perspective as well from his perspective. I have first hand viewing of that. And they'll jump in. I think we were really successful. Bear and trying to help book see that talking to small businesses. Maybe can look a little bit more like b. two c. marketing versus b. Two b. marketing. What i've seen be really effective in that space is folks who really key in on simplicity. It doesn't mean you have to make it on statistics but really really keying in on simplicity. And how the software can affect innocent be sort of day to day. Because i think to get back to your original point. Smb's i think i've found over my time experience there. Maybe not going to have the bandwidth time to really engage with some of the typical enterprise marketing techniques that we've seen over the years in the software space it's interesting. I think of small and medium-sized businesses. First and foremost being a different target. Not only from a utility and all standpoint but from a personality standpoint. Generally the desires needs and wanted outcomes for people that are running small to medium. Sized businesses are different than people that are working for enterprises.

Oktopost's VP of Marketing, Natalie Binns, on the State of B2B Marketing

B2B Marketing Now

02:18 min | 6 d ago

Oktopost's VP of Marketing, Natalie Binns, on the State of B2B Marketing

"It comes to be mocked Is very different based to be to see An ended in a something. The you know. We've kind of evolving the time and it's become Segment and i think one of the things that people are really going to be looking at the challenges. Okay we're coming out off. The pandemic people are desperate to go out and meet family and friends. You know but how is that. Going to be taken from a business perspective you know. How comfortable are we meeting strangers. How how likely always get back into this face to face engagement Another thing isn't this isn't a new thing. From the pandemic we were kind of getting very heavy on digital before i mean obviously. The percentage just massively shifted in the last twelve to eighteen months. swear it's pretty much been under percentage so but you know. I think that there was a bit of fatigue when it came to face to face event certainly in in previous years the the results that we would get out of doing trade shows or smaller events were getting lesser in lhasa and perhaps lesser of the senior executives were attending some of these events sending on some of that team to kind of gather information but the way in which you know customers have been buying is changed the time and i wonder how much that sach she gonna flip the way in that. Because we've kind of had this kind of gap annot my sabbatical in going to events. How much is it going to be. Okay i'm kind of sick of online searching now as she wants to deal with a real human And i'd like to be taken out for lunch. And i'd like to go to a sporting event oron i'd like to go and sit and listen Broth than vise day. Where i'm perhaps multitasking. And i've got kids running around whatever aside. I think the challenge is. How much do you go back to the good old days if you like a field marketing and you know events marketing versus you know still kind of prioritizing

Lhasa
The Importance Of Creating Space For Minorities In Tech and Marketing

MarTech Podcast

02:20 min | Last week

The Importance Of Creating Space For Minorities In Tech and Marketing

"Calvin welcome to the mar tech podcast. Thanks for having pleasure to have you as a guest. I appreciate you reaching out and honestly appreciate you for multiple reasons. One the subject that you've brought up his one that i feel like a lot of people wanna talk about an honestly aren't really sure how to talk about. And it's how to create space for minorities and marketing. And so most everybody that reaches out to me to be a guest on the show whilst talk about dsp's or software or branding and you actually have a real world topic in the real world. Things that are happening today happens to be the one year anniversary of the unfortunate and tragic murder of george floyd so feel like today's the best day to talk about minorities and your experience as a black man in technology. Tell me about why isn't important for marketers specifically to think about creating space for minorities in tekken and marketing. It will thanks for the question that it is unfortunate. That today has to be day right. The one year anniversary of a person's death but sometimes these opportunities present themselves the have a conversation about these things even though it's not easy from a marketer's perspective. You have to understand that i've been doing this in tech since ninety six about twenty six years and it still surprise so i go. Wow guys in tech loses some form of new building. It's happening having been around that period of time and so when it comes to marketing and what things look like marketing kinda shapes the view the way that people see products way people see industries. I would say now if you think of the tech industry because so much worse outsource now you think india you think silicon valley those types of things but there is an enormous black population. I myself have a group of. I think it's eleven or twelve hundred people. now. I haven't checked lately but called blackman coating was just kinda codifies a group of individuals just to say. Hey we're here and they have all these amazing talents and there's no space right now for that to even exist because you have all of these kinds of disparate individuals who may work for companies. But there's no groups are. There's no organizations that support that so martyrs creating space for that to even make it a reality would be similar to anything else that you see didn't exist until you saw it on. Tv sorted ads. Things like that so it helps to shape the dynamics and it helps to bring more balanced to thanks. There's just different things at different cultures. Bring any industry

George Floyd Calvin DSP Blackman India
How to Write Click-Worthy Episode Titles

The Podcast Accelerator

01:48 min | Last week

How to Write Click-Worthy Episode Titles

"Episode titles easy mc good episode titles are very hard now. You might have heard about something called. Seo in search engine optimization. And here's how wikipedia describes it search engine optimization also known as seo is the process of improving the quality and quantity of website traffic to a website or webpage from search engines. S your targets unpaid traffic. Which is known as natural organic rather than direct or head for traffic own pay. Traffic may originate from different kinds of searches including image search video. Search academic search new search. An industry specific vertical search engines as an internet marketing strategy. S your considered how search engines work the program algorithms that dictate search engine behavior. What people search for the actual search terms or keywords typed into search engines and which search engines are by their target audience. Seo is performed because a website will receive more visitors from a search engine when a website runs higher on the search engine results pages than their competitors. These visits can then potentially be converted into customer. So that's you know not be long winded. But there's a reason for them because i've paraphrased in of rewritten as it relates to podcast. Let me give you the podcast version of all right search engine optimization. S is the process of improving the quality and quantity of new listeners to a podcast from search engines as a podcast marketing strategy. S your considers. How search engines work the algorithms. What people search for and preferences

Wikipedia SEO
The Role of Brand Marketing in Women's Sports with Jennifer McClearen

Unofficial Partner Podcast

02:05 min | Last week

The Role of Brand Marketing in Women's Sports with Jennifer McClearen

"One of the things that self talk about on this podcast quiet bays that gap between the marketing noise and the reality of the value in terms of the women's side. What do you think about that. Because if i'm in charge of a big marketing budget. I can see actually women fighter who has attained a certain level of fame that becomes much more in some ways. There's more to that story than there is pabst to a male counterpart one of the things that i noticed about your book was the what you're saying is essentially. The women are carrying more of the marketing load. They are doing more of that work. Because you're broadening the brand of the rights holder and then associated with the sponsors. Well do you think there's something in that in terms of just the way in which that the brand purpose movement is playing into this. Oh absolutely i think. Laura looted this in the beginning when we first started talking about. How female athletes often see. They see their participation in the sport s beyond themselves. Because it's more of a cause so there is this growing movement within minutes women's sports that really views women's sports as a cause that brands can then conduct themselves to that costs. Because there is this dr on social media for example fans are often encouraging other fans to watch women's sports. Because is how change happens. This is how you show sponsors that the sports matter to you that you want to watch and i think brands are also picking up on the ways that can motivate particularly the audience spaces that tend to watch women's force because at least in the us the audiences that tend to watch on sports or more progressive in war in lend themselves more to supporting issues like women's rights or lgbtq rights and what brands are picking up on. Is that in order to reach that particular. That particular audience demographic is that you need to attach yourself to to sports to women's sports in a way that is furthering. The

Pabst Laura United States
Malvertising's Impact on Marketers Revenue With CEO of Clean.io Matt Gillis

MarTech Podcast

02:12 min | Last week

Malvertising's Impact on Marketers Revenue With CEO of Clean.io Matt Gillis

"Whenever i think of malvern is in or advertising abuse. I go back into thinking about what happened ebay. Which was things like. Cookie stuffing and basically cloning user experiences. That weren't happening to take credit for real legitimate marketing transactions. Help me understand what malveaux -tising is an who's really affected by it today. So melting is effectively a hybrid of the words militias in advertising. And you know there's a lot of really great folks that are spending money on digital media and digital advertising to reach real users and having gauging with users sell things and hopefully positive impact from a brand perspective and then there's also a whole bunch of folks who use digital advertising to have i would say shady engagements with end users. And that's what malveaux -tising is it's bad actors who are buying ads on websites and they're hoping to take over that user experience and drive that user somewhere where that user probably did not intend to go. You probably had it happen to you as well ben. We're you're scrolling on a website and then all the sudden it redirects you and says hey. Congratulations benue an amazon gift card. Click here and if you click the close button. It doesn't work. And if you click the back button it just refreshes the page at. You're on in these bad. Actors have figured out how to buy these little tiny ads on pages and most real advertisers would hope to have half a percent click through rate with their ads. Will these bad actors have figured out how to basically take a user through one hundred percent of the time that they want to to those pages so you talk about how affiliates may or may not play into this space basically what these guys do is they figured out how to make money from this when they drive you to that landing page usually. There's some bounty that. They're looking to get paid on whether that's a survey completion. Some things that we've seen are hey comcast user take this survey and you'll have a chance to win ex. Well what they've done. Is they very specifically targeted comcast wifi customers and they're driving those offers back and if they capture the person's email address and get them to complete the survey. They're going to get paid a bounty now. I'm sure comcast wouldn't want that survey completion to be the way that they get those survey completions but bad actors have figured out how to do that. And how to get those engagements

Malveaux Malvern Ebay BEN Comcast Amazon
Envisioning Better Social Media Planning Using Planable With Xenia Muntean

The Bacon Podcast | Brian Basilico - Marketing Strategy Expert Interviews to CURE Your Marketing

02:25 min | 2 weeks ago

Envisioning Better Social Media Planning Using Planable With Xenia Muntean

"What it does plannable. Do what problems does it solve. That you found that is out there. Because i mean i'm used a bunch of these other tools and it was like Really doesn't do what i wanted to but i found that plannable is much more flexible in does a lot more. I used to those tools myself swell in my agency days. We were building a lot of what's called in. The industry editorial content calendars and so we were building a lot of those calendars for clients. And we were a bunch of people in in my agency that you know. We're we're collaborating between each other. We were working exchanging feedback on the content. Iterating on it. And we were doing all of this. And this excel file and in a spreadsheet and it wasn't the best environment it wasn't visual. We can really see how power content is gonna look like in the end And there was just because of the because we were using so many tools spreadsheets and then potentially email to discuss those spreadsheets. And then something like a google drive folder to keep all the assets or videos and jefferson images So that we can link them in the spreadsheet because there are so many tools entire mishmash of tools. A lot of time was just being wasted on on this back and forth and on this inefficient process. And i felt like our time Team could have been better spent if we could have voted a lot of those tedious tasks. And i tried a bunch of tools that do social media management and help you with scheduling and all of that and i thought they were doing a great job when it comes to publishing and scheduling but the backhand everything happens behind the scenes. Before you know what you actually want to schedule the entire planning. Collaboration i felt like that was a problem. That wasn't really served in the industry Especially if there's multiple people involved in the process if you have someone else in assistant that's helping you out with the with your content or You know if you if you have a huge social media team twenty people on board. They really do need some kind of way to organize themselves. And that's exactly plannable. does it. just it unites. Social media teams brings them literally on the same page offers them away of planning content. That is in a in a in a very accurate visual way.

Google
Impact of the Death of 3rd Party Cookies With Vlad Zhovtenko

MarTech Podcast

02:16 min | 2 weeks ago

Impact of the Death of 3rd Party Cookies With Vlad Zhovtenko

"My big question about the death of third party. Cookies is what was wrong with third party cookies. What was wrong with the ad tracking and attribution and data collection on somebody else's sites. Why was there a need for the regulation and the departure from this tracking technology in the first place. I think the decision to remove the focus is doing by the biggest tech place. It's basically epo facebook Essence google because adults are the companies have the highest amount of i by data which would meant to say this gives them a very strong competitive edge against all the other companies clues to strive on. Stoplight tra- marketing where you don't need to have huge database. Don't anything can program medically blog into worldwide exchange of precious and hunt for where cheap efforts of specific people on some websites while those people ayatollah to audience. And you get the results. You guys are the conventions. The first result of death Those days would begun forever. Okay so the large platforms the facebooks. Google's the apple's of the world who have lots of first party data because they have access to an account for everyone. Everyone's using google facebook and apple. They don't want you to go onto tabua an out brain and the trade desk and all the other places where you're buying your programmatic dorian. Just say gimme cheap clicks for this profile and then i'll retarget them on some of the other platforms that we mentioned before basically facebook apple and google want you to come to their platform and pay a premium to get access for users where they've collected their first party. Data exempt whereby. I think it's a good move for arrows web published just because now that data is something before that pro. Everybody could This business this website. So i have his profile now to find out that somebody wasn't particular website you need to pay for the data or basically to by the ads on the particular website in advertising

Google Facebook Tabua Apple
Creating a Marketing Strategy for Extending Your Business Internationally

MarTech Podcast

02:02 min | 2 weeks ago

Creating a Marketing Strategy for Extending Your Business Internationally

"Let's walk through what you think. The right strategy is when you're thinking about extending your business outside of your current territory into new markets. What's the playbook for launching a new product line. A new country was a great question bed because we not only help. Climb sloan new countries but obviously nation state where was looking to expand out since we what we've clients from across europe as well as constant state senator was say we have bring the far east so the real challenge first of all is to understand way. Your biggest opportunity is the truth. Is that launching. Internationally is quite time. Consuming can be quite expensive. So you really want to. Because you're aware. The opportunity is an understanding that from your product or service to me is the first challenge this ways. You can do that in terms of research but a lot of it depends on new understanding who your customers are. I meant being identify in which countries like exist. let's us a case study or a hypothetical. Let sam running a sast business for us on helping corporate executives move from an executive role to a consulting practice and it's available here in the united states. I'm thinking about launching in europe. Talked me about how you'd think about positioning that product. And what are the markets. That i should select. So that's a great idea. Instead of launching that internationally because see a lot of countries have executives that had not made that transition in consulting. I think assess thing you really need to think about is like more rich so even if your working with executives who have good english as a second language it's still going to be harder to sell to countries where the primary language is english. So it's me one of the challenges of the sas business is always about whether localized with language. Or whether you're going to launch just in english that doesn't rule out in launch. Levers apple jam neil steinberg france but it means you need to think slightly differently about how you approach that

Climb Sloan Europe SAM United States Neil Steinberg Apple France
The Email Paramedic: Reviving Dead Subscribers with Troy Ericson

Uncensored Direct Marketing

02:13 min | 2 weeks ago

The Email Paramedic: Reviving Dead Subscribers with Troy Ericson

"Sometimes business owners only look at it way like. I don't know how to do this. I need somebody who can save me. Time indistinct us off my plate. But i wanna point out that when you have somebody managing your list for you. They don't just set it up. They actually find a lot of missing out on so for example in my favorite things to do is to go into automations touch them up. So very simple example would be Somebody hasn't abandoned cart. Email while i make it abandon car emails so like instead of one or two turns into three to five or in some cases like seven if they go into a particular series. We'll have browse abandons. Some people don't have like some kind of re engagement strategy. Some people don't have tracking set up to know when people are engaged How they should be using list hygiene properly on another thing too is any time for one of my clients any time somebody to a certain products for offer or calendar for the first time and they don't book or take action that we want them to take they get a follow up email about it answers a lot of their objections. So all these ways to like find money on your list literally just hatching holes with emails And that's where the strategy comes into play where you have. Somebody really intelligent engine. And they're literally finding money for you All the time and these emails once assembled their automated. So you know that you're not missing out on anything when you've got somebody mart manager west. Yeah i mean the the thing is with email list management is. You don't know what you don't know. That's how i see it. Is that once you get somebody to do it. And you start seeing the value hard for people to qualify paying somebody to send a couple of emails. But then like i said as for me is after i got into. It was like holy shit. This is insane. This is intense stuff like whereas i i before i got into it. It was like oh yeah. I'll just throw a couple emails and that'll be it so i do see. I definitely agree with. There's so much value there and there's so many things that you can do and how to communicate with people and how to make things work better at least for me we've we've Automated one process of one part of the business. And it's taken away like so much just like back and forth work Just because it's all getting done automatically and people are

Mart
Performance Marketing In The Influencer World with Shane Austrie

MarTech Podcast

02:05 min | 3 weeks ago

Performance Marketing In The Influencer World with Shane Austrie

"Talking about performance marketing when you're actually trying to drive clicks direct response results in today's disaggregated influencers and creator focused world traditionally influence market. And i've been doing it. Ever since. Two thousand fifteen but as it became more pauperize after twenty eighteen basically we have seen be integrated a lot more into experts companies instead of just guerrilla marketing by smaller companies. You'll see enterprise companies actually put this into their one year plan however they put it underneath. The brand awareness budget is not underneath the performance marketing budget. Best the issue because freeness influence the marketing. It's more possible realize and if you look back at the beginning of the internet. We did the same exact thing where we had platform. He had opportunities to advertise at us. Irs and just charge on. We'll think of as a brand where does not charge me on a cost per view and not care about our why but as we know yes. Brand awareness is important for ltv along ltv. However with his marketing we do need to see return before. Marketing is a whole budget by itself within most enterprises so now that it was marketed is now mainstream. The question is hey wiser. William brand wears why can be performance market. And that's something that's actually being worked on by my team and i and we're constantly working see. Hey what brands and what. Creators can net so the caramel synergetic leadership to me. It's an ad tracking issue. That's the problem here. We say influence marketing. It's a awareness driving campaign because they're on instagram and they post a photo of whatever product we have and we can't track whether that person comes into maybe there's a promo code or vanity. You are album. You're only capturing a small percentage of the people that are actually exposed the ad that come to your website and then redeem that code. So it's really hard to track so it must be just good for awareness. It's not driving direct response results if we can't track it

LTV William Brand IRS
Personalise Your Leads with Conversational Commerce

Accelerate Your Business Growth

02:46 min | 3 weeks ago

Personalise Your Leads with Conversational Commerce

"I would love it if you would start by explaining what is c- com played right. Yeah so see com. Stuns four conversational commerce. So wouldn't it be great if you could personally greet every lead. The the comes into your world a right so we have so much time. Especially when will recommend seven-figure entrepreneurs and if people listen to this six and seven figure businesses that they they lose that human torch. Wade's each lead. Is this becomes another number and the last thing you want. So what we look at is how can we leverage technology to create this eight two percent human like experience and then a twenty percent human experience which results in maximising conversions and unlocking hidden profits a often. The clients didn't know the with in the first place. Okay can you. Maybe give an example of how someone would use the to improve their results. Sure so imagine. Someone's going to your website. Maybe filled in a form or gone to go and buy a product and at that point than you. You want to follow up with those people while a lot of people just go. Hey things in your car and it feels very impersonal and doesn't really bring people closer to you so we got more angle of creighton automation to say. Hey it's it's the owner here just wanted to reach out to save some to morongo something bright light me knife. You need any help support. And then what what happens at that. Point is on hyundai richard. A human that then follows up with conversation. Unnaturally god that person back into the silence prices. Why usually we. We create these assumptions in business. Right we shu. We know what's going on in someone's mind because we don't actually ask so we. We apply a lot of these principles throughout the sales process for example even later in the sales process Let's say someone's bowl a a seven dollar product overnight seven dollar product and then we want to guide them through. The sales price is to a to a five thousand dollar. A ten thousand dollar product will reach out to him. Say hey we got this thing. Would you be interested in learning more as opposed today. Just ram it down the throat and say hey gun bama think gun by thing. Would you be interested in learning more. And if they say yes then we start. Having a conversation with that person. I've ever lied to be email. Or messenger or over sms and then we build that wall build that relationship. Answer that question for that particular situation. And then god them all the way to the style

Hyundai Richard Wade SHU
How to Hire a B2B Saas Marketing Leader

Marketing Spark

01:30 min | 3 weeks ago

How to Hire a B2B Saas Marketing Leader

"As i said off the top one of the keys to marketing success is a partnership between the ceo and the head of marketing now recently hired a new director of marketing. Can you give me some insight about the recruiting and hiring process. How did you do the search. How long does it take. And how do you see creating that win win. Partnership a loaded question many different assets. But i would be really interested in learning about that whole journey from having no head of marketing to having a new head of marketing. It's a loaded question now. It was also interesting. Jenny hoagie hide. And it also came based on a lot of mistakes made in my previous attempts of hiring. So this is. It would be unfair to say. This was the first time we tried to hire out. There were attempts. i'd done in the past and they did not work and the number one lesson i had learned back then based on those experiences will as you too to hard the fit for the company of the stage. Very what and it was not aboard. The reason that's on the previous candidates did not work out was not about david not great candidates but because they were crawley mismatch between the expectations or denigrated certain stage of the company. And where we're at. So one of the goals that i had was to find someone who is hustler at this early stage company. How can how more generalists rather than specialists approach. Super that kind of personal.

Jenny Hoagie David
Keep Your Business Marketing Flowing Upstream with Kristin Kurth

Accelerate Your Business Growth

02:19 min | 3 weeks ago

Keep Your Business Marketing Flowing Upstream with Kristin Kurth

"My guest today is kristin kurth. Kristen has an accomplished career in both upstream and downstream marketing. She's worked across a wide range of industries including consumer and luxury goods financial services automotive healthcare biotech and more. She's the co founder of equil- brand consulting and is also co author of the book upstream. Marketing thanks so much for joining me today. Kristen well thanks for having me thanks. I'm happy to have you here. We're going to be talking about upstream marketing. I would actually like to start with asking you to explain the difference between upstream versus downstream. marketing frameworks. Please sure so. In our book we talk about a we use a fishing analogy which is a great way to think about this I think the short answer is that upstream. Marketing is everything that happens before the hook is in the water. So when you think about fishing nada an accomplished fisher person. So i do know though when you're thinking about fishing you're thinking about the kind of fish that you wanna catch. You know what methods are going to use whether it's fly fishing or bait casting. What tools do you need the rod. The real and you know what which lake river pond And what time so. It's everything that happens before. Then that would all be upstream and downstream is what occurs when you really bait and cast the line when you're really. I say it's everything that happens before upstream is everything that happens before you push sand or post on social media and downstream is what happens as a result of all that People get it mixed up you know in terms of when you ask them. What is marketing general. So so this kind of clarifies we're really talking about the upstream piece of this. This is where our our experience has been. I've been in both you know having been in the advertising industry but upstream is where a company focuses in what we've written a book about

Kristin Kurth Equil Kristen Lake River Pond Fisher
Relating to Your Audience: B2B vs. B2C Marketing with Dozie Anyaegbunam

The First 100 Days

02:04 min | 3 weeks ago

Relating to Your Audience: B2B vs. B2C Marketing with Dozie Anyaegbunam

"The bonham. Who joined us to drive out. Content and social initiatives as someone who led coms and pr four nigerian ease of doing business council to beat the see brands. Like the as you then to sas company. I'm curious what he thinks about building be brands today. Compete to see to be to be. You've done both sides. What do you think are the things that beat be brands or like marketing or content. Social in general need to think about so that they relate to their audience. Better 'cause seem let me do see nails this down to a science. Be to be still getting zero talking to you mommy. That doesn't change. We got comfortable the funnels on staff and tried to try to use all the complex times on product gross and stuff but in the end the humanity has been just shut the idea end until i feel like crying the right now. It's a good thing you having more busy. Who accept that. You're talking to human beings who there's so many lessons you can take be to see what in terms of storytelling in terms of imagery but in terms of the taxes for us in terms of mma conversational. So i think in terms of in terms of what nakata's need to stop thinking about biz talk shows if you spent some time just watching to see odds even just which is the odds. That won't be that one. I wasn't stuff that the as just watch your brand. And that would across content itself like had content case studies stuff on writing on even socially itself because at end the fed was going to sign up. He's been santo for your contracts. The human being you need to time to nut jobs higher revenue goals but have goes humanity as a professional. If you don't tied to those things you're seeing a type. He's so funny because b. two b. sales seems been dreamed up a very long time on the Catching up so salespeople is known that we have to human beings here human beings to get

SAS Nakata FED
A highlight from Optimizing SMB Marketing On A Bootstrapped Budget -- Palmer Houchins // CallRail

MarTech Podcast

07:28 min | 8 hrs ago

A highlight from Optimizing SMB Marketing On A Bootstrapped Budget -- Palmer Houchins // CallRail

"Hey marketers have you ever wished you had on demand mentor. That could help you scale. Your business will help spots got you covered. Introducing the hub spot podcast network. It's a one stop audio destination for business professionals looking for inspiration across marketing sales leadership in more learned from podcasting experts like emily thompson from being boss ''alicia butler peer from business infrastructure. And me benjamin shapiro on this. Show the mar- tack podcast. You can learn. Listen and grow at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs. And we've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear. Call that action that it's just a matter of time. Welcome to the mar. Tek podcast a shabby llc production in this podcast you'll hear the stories of world-class marketers use technology to drive business. Results and achieved career. Success will hurt the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin. Welcome to smb. We come the martin podcast this week. We're going to turn our attention to the little guys the up and comers the builders and the hustler's each day week we're going to publish episode. That discusses how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys with us. Today is palmer. How chins who is the vice president of marketing at colorado sponsor of the marquette podcast call rail is the leading provider of marketing software to businesses. That want a single attribution platform to capture the journey from visitors to leads to customers. More than one hundred thousand companies and agencies use call rails easy to use marketing attribution in conversion intelligence software to optimize their lead generation and improve sales from tracking calls to websites submissions. It's an all in one platform that takes the hassle out of reporting with a single source of truth for marketing are why this podcast is sponsored by hub spot. You know. i had a marketing. A any while i was interviewing a guest recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time. You're either going to need to make some assumptions or some assessments of multi touch attribution to know what's truly driving your success hub spot. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for all your campaigns or course correct when you need to and since spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Hub spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the mar tech podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at create their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the partner program so when your agency or consultants in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day as the wicks partner programs going to help you find some business earn some revenue for every website that you can create and they're backed by wicks industry leading security and performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep. So you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wick dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. Here's the third installment of be week where palmer and i discussed how to market. Smb's una bootstrap budget palmer. Welcome back to smb week on the mar tech. Podcast glad to be here. So far we've covered a lot of ground. We've talked about what the difference between a small medium sized business compared to an enterprise how it's a different person running the company the resource constrained. They're focusing on running the entire operation and yesterday we talked about some of the marketing strategies and tactics. That smb's are applying to help drive them to success the takeaway from that conversation for me was the playing field is more level than it's ever been small businesses. No matter how small they are have access to almost all of the same tools that enterprise companies do that are important to marketing their business facebook ad words. Crm's email marketing. All of those tools are at a small and medium sized business owners disposal. The problem is they don't have the time and they don't have the money to allocate to all of those channels to really blow them out to think about prioritizing where you're investing your marketing efforts your time and your resources let's go through a prioritization of what small and medium-sized business really needs to be successful. Maybe we'll start off with some of the tools. What are the tools that an. Sm needs to successfully market their brand. It's several ones that we've mentioned before i mean. Obviously they're going to need the right marketing tool kit. That's probably some version of search social. Maybe email marketing piece beyond that. You wanna make sure that you've got the good analytics platform in place for missile. The free box. Google analytics is going to provide more than enough there. And the last. I think depending on the business type there is cr in so away of aggregating what we're seeing. They're keeping it all in one place. Something that's right there kind of arm sleep away giving you all that customer data that you need and i think once you bring all those pizzas together it's about understanding how they tie into your business metrics business goals so you can kind of put together benchmarks or kpi's that really are going to be what you wanna look to on a day

Emily Thompson Alicia Butler Benjamin Shapiro Palmer Marquette Benjamin Wick Dot Com Slash Partners Martin Colorado SMB CRM Facebook Google
A highlight from Effective SMB Marketing Strategies & Tactics -- Palmer Houchins // CallRail

MarTech Podcast

07:11 min | 1 d ago

A highlight from Effective SMB Marketing Strategies & Tactics -- Palmer Houchins // CallRail

"An active social presence and that's probably a mix of pain organic across any number of channels but i would certainly say that facebook instagram. We'll probably be part of that as these businesses mature. I think you'll start seeing them. Get a little bit more active more. Ppc tactic so probably looking at paid search advertising. And then i think they're smarter channel that we continually see. You know a great. Roi on is email those kind of foundational pieces for the snp. That starting out to really understand what's out there where to get started from a digital marketing perspective so from a demand generation reaching out to your customers driving net new leads just building your some of the primary channels that you're looking at are the social networks. The facebook and twitter of the world probably facebook being the first and foremost search being google ad. Words are you seeing. Local brands focused on driving organic growth using contents or any sort of other non paid digital marketing efforts. I think that local organic searches a huge area. Google has recognized that and started building out new functionality. Around that whether it be sort of people of my profile and sort of all. It's moving there. But i do think that as we move into a world from search perspective that becomes more and more zero click that it's important to sort of understand what that landscape works like from from an organic perspective to make sure that any business kind of scoring erzen -cially ranking where they'd like to be so. I think that organic is a huge area of traction for digital marketing perspective. I'm also surprised to see that. A lot of the analog channels are still performing well certainly with local businesses. there's outdoor advertising. That still seems to drive some demand so while there's a world of opportunity online i think it's about finding the right and extreme you number of small businesses. That are out there. You mentioned email marketing. I think that's one of the most important things for small to medium sized businesses to master to be successful. I think when. I was running my first start up when i was growing my first business my thought was i needed lots of awareness and lots of people to know about the company and then once they got to the website they just convert on their own. There is a whole second half of marketing. Outside of just getting people to be aware and getting them to your digital properties. If you're a digital business or to your front door it's actually getting them. I'm using air quotes here through the store and to the cash register. Talked me about some of the nurturing. You're saying snb's due to convert the traffic that they're able to drive through some of the demand generation channels that you mentioned a lot. Vidgis starts especially with businesses. That are going to be investing in their own website of making sure. This sites are not only kind of optimize attract folks through things like organic search but the to really mindful of what the user experience looks like that you're providing the right user experience up and down that side on desktop and on mobile so that converted is as easy as it is sometimes. There's nothing more frustrating than trying to look up a restaurant online or find a menu and you get a giant pdf that you can't get size right under funk. There's any number of small things that i think. Just make conversion that much easier. Initially there usually overlooked at some of these estimates who are challenged for resources. They're challenged for time but making that experience as seamus audible. I've seen really kind of drive to your point folks through the story to the cash register so you brought up my second point which is how do you figure out when you have to run your facebook ads. Run your google ad words right your blog posts optimize. Your local listing. Send your emails out. Try to understand who your customers are by the way you still have to run all of the product whether it's building your website to running the actual store. Snb's are going to be time constraints and budget constrained when you're thinking about the time constraints. What are some of the ways that you can maximize the effectiveness of your marketing efforts without just only focusing on your marketing efforts. This may sound like a cop out. Answer but i do think there's a great list and sort of collection of agencies that really do service that into the market and really all they do is exist to help these small businesses. Do better in those regards. So i think that's something any small business should be thinking about. If i am really constrained by tien here. Is there someone that i could bring on. He's with the landscape with fundamentals. That can help make this these. So that's one starting place. I think all my past career both call real. Nfl we've seen small businesses turned agency experts all the time with a lot of success. And i think beyond that if you're doing it in house and really out it's understanding the metrics that are moving your business and figuring out how to titles back to your marketing efforts that you're spending time in the areas that are really moving the needle. They're always sort of this prioritization. That needs to take place between the must haves and sort of advice the house and i think being able to tie back whether it is your marketing efforts on social or on search with maybe what you're seeing from an analytics perspective on your actual site and absolutely giving you an idea of where to focus your time. What needs to be fixed or what needs to be improved. What needs to be off the mice now versus what can come later. Two schools of thought here one is. I am the founder of a small medium sized business. And i know that these are my core competence. I'm great at math and analytics. And i'm not a good copy writer and i don't know how to make great imagery mckay if that's the case and i'm going to focus on marketing i'm gonna focus on edwards. That's more of a math game than it is a creative came. And i'm gonna find agency or other resources to be able to take the things that i'm not good at and i'm just gonna play my strengths and outsource the rest that one school of thought i think the other school of thought is and this is kind of the camp that i reside in i want to try to do everything myself and figure it out document the process and then hand it to somebody else who is more capable and less expensive than i am to run the regular operations. That's something that we do at the mar tech podcast. Where when we first started this podcast. I edited the first podcast. Then i handed it to a professional editor and say i want it to sound like this. And i gave him a template of what the show should sound like. He is much more competent. And capable than i am of an editor but it helped him figure out the style and the tone that i was going for. And so i think when you're thinking about optimizing your strategies and tactics knowing that your resource constrained you have to understand what your going to do well. And if you're a generalist and you're great at tinkering and figuring things out tinker and figure it out or write down what you did. Hand it to somebody that you have to pay less. If you're a specialist and that you know that you're going to be able to develop a couple of core skills that are going to help drive your business forward. Go do that and then hand the things that you can't do off to someone else and that's where your agency relationships come in as well. You're exactly right. I think the common thread between both of those is sort of recognizing your own strengths

Facebook SNB Google Seamus Audible Twitter Tien NFL Mckay Edwards
A highlight from How Marketing SMBs Is Different Than Enterprise -- Palmer Houchins // CallRail

MarTech Podcast

00:59 min | 2 d ago

A highlight from How Marketing SMBs Is Different Than Enterprise -- Palmer Houchins // CallRail

"Hey marketers have you ever wished you had on demand mentor. That could help you scale. Your business will help spots got you covered. Introducing the hub spot podcast network. It's a one stop audio destination for business professionals looking for inspiration across marketing sales leadership in more learned from podcasting experts like emily thompson from being boss ''alicia butler pierre from business infrastructure. And me benjamin shapiro on this. Show the mar- tack podcast. You can learn. Listen and grow at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs. And we've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear.

Emily Thompson Alicia Butler Benjamin Shapiro
A highlight from When You Want to Quit

Purposeful Social Selling

04:34 min | 2 d ago

A highlight from When You Want to Quit

"The hustle and lead from the heart. Let me show you the new way bosses. Welcome to episode fifty three so today the topic is going to be kind of a different take than you may have heard on the topic of quitting before because i feel like when we speak of quitting in business or anything life. We have this rhetoric that we often think winners. Never quit and quitters never win. You know you can never quit. And there's like this really negative connotation and fear around the idea of quitting so in today's episode my goal for you is to shift your thoughts of quitting. Especially if you're in a season where you're sitting there and indulging and plane with the idea of like i should quit. Maybe i should just quit Should i quit i. I'm so close to quitting and my goal for us after this episode for you'd have very clear steps on what to do when your brain starts telling you maybe we should quit. Think the first thing. I want to tell you about feeling like quitting is. That's a very normal feeling and i almost want you to expect your brain to offer that to you from time to time and it's most going to offer it to you when things aren't going your way when things are hard when things are challenging. That's normal randomly. Like hey we could just take the exit. We could just not do this like we don't wanna quit when things are going amazing and really well and usually when we quitting when things are really well. It's going really well as because we know that there's something better waiting for us. But sometimes we indulge in the idea of quitting because we believe staying where we were or stain with. What we know would be less painful than staying where we are like. Oh i can just go back to what i know and you know what. Maybe it's not that bad. So i think what's really interesting is a lot of times. I will hear people talk about all the reasons why they wanna quit in their business. You know it's really hard known. Seen my content my entire team quit You know i. The company complex just changed. Everyone's party dow. I've i've heard all of it. I don't know if i believe in this business model anymore you know. No one even likes network marketing. Everyone thinks it's predatory and none of my friends when invite me out anymore. No one even cares what i do and kind of the conversation. I wanna create around. This is that a lot of times when people are walking around with this narrative of all the reasons why they're thinking about quitting and because they've heard the rhetoric winners never quit and quitters never win. They have a lot of guilt for that feeling. And they hide in that feeling and there are two sitting there kind of entertaining. It's almost kind of like being in a relationship where you're constantly thinking about a break-up and while you're thinking about a break-up you're never really present in the relationship you're very preoccupied. You're kind of thinking. Do i wanna go on with this person do i do. I want to go on another day. Especially when i'm feeling this way so just notice that when you're entertaining the idea of quitting you already kind of our because you're not fully present and you're no longer giving your best to the thing you decided to commit to and so as long as you're indulging in the idea of quitting you kind of already are in your mind because you're giving less to it already but what's interesting. Is i see in this industry. Sometimes that applies will hear team members that come to them and say i think i need to take a step back and the up line. Here's oh my god. They're quitting that they're leaving. They're gone and they react from that place and they kind of get reactive. Maybe defensive meaty savings that they later regret because they're feeling like oh crap they're they're quitting and now i have this whole other team in this down line to care for a more people care for. Oh there goes the volume that i need. And that's a normal feeling. It's normal for you to panic a little bit. Only when you're thinking though that the person is quitting but oftentimes when people are saying.

A highlight from Integrating Artificial Intelligence Tech Into Marketing -- Magnus Unemyr

MarTech Podcast

08:17 min | 3 d ago

A highlight from Integrating Artificial Intelligence Tech Into Marketing -- Magnus Unemyr

"Hey marketers have you ever wished you had on demand mentor. That could help you scale. Your business will help spots got you covered. Introducing the hub spot podcast network. It's a one stop audio destination for business professionals looking for inspiration across marketing sales leadership in more learned from podcasting experts like emily thompson from being boss ''alicia butler pierre from business infrastructure. And me benjamin shapiro on this. Show the mar- tack podcast. You can learn. Listen and grow at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs. And we've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear. Call that action that it's just a matter of time. Welcome to the mar. Tek podcast a shabby llc production in this podcast you'll hear the stories of world-class marketers use technology to drive business. Results and achieved career. Success will hurt the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin. Welcome to the tech podcast today. We're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers joining us. Is adrian veldt highs. Who is the chief revenue officer at mobile posse which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders notably there. Firstly mobile technology is a suite of services carriers built into smartphones to create engaging experiences without having to use open load search or wait for content and today adrian is gonna talk us through some of the changes in smartphone usage behavior and new location data. This podcast is sponsored by hub spot. You know. I had a marketing company. While i was interviewing a guest recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time you're either gonna need to make some assumptions or some of multi touch attribution to know what's truly driving your success hub spot. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for all your campaigns or course correct when you need to and since hope spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast is also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or re their digital footprint at great their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. So the wicks partner programs going to help you find some business. Earn some revenue for every website that you can create and they're backed by wicks is industry leading security site performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep. So you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. Okay here's my conversation with adrian veldt heist chief revenue officer at mobile posse hadrian. Welcome to the martin. Podcast ben. thanks so much for having me today. It's great to have you here. Extended have our conversation and and honestly this puts me back a little bit to my ebay days. When i first started working in marketing i was working for ebay in the business development team and my responsibility was to go do what at the time. We called portal in partner relationships. And it was basically all the fixed placements on oem carriers and with some smartphones trying to get things like desktop icons onto the desktop because the most important real estate a marketer can have is the first screen experience. At least. that's what we thought back in the day. You seems like you work in a relatively similar medium. Sure it's more sophisticated than desktop icons on. Hp computers around the world. Like i was managing. Tell me a little bit about you. Your company what are you guys do. Yeah what a long strange trip we've been on. It's been a decade since the end of the desktop con marketing strategy. Well the more things change the more they stay the same. I guess so. In many ways the idea of being i having a sort of i shot first impression still in relevant and it has been certainly for advertising marketing and really just reaching zimmer's earth Imports age the new york times. What could be more influential than that. So we are certainly firmly in that space mobile pasta. We do work with. Us mobile carrier in increasingly aspirated abroad are premise. Really is understanding. Carriers needs in their desire to reach the consumers desire content and a rich user experience and that starts with the moment. They unlocked bus at that very moment so often more than half the time based on our research. You really don't have any particular goal of mine. They don't have any real reason to unlock the device except entertain me distract me. Give me a little bit of information. So we've built a platform in service. That really serves that knee. This goes back to the marketing. Wanna won the four. Ps of marketing. Which honestly had so far removed from college. That i'm not sure i remember all the four p.'s. Product placement positioning price pandemonium. Some there's all sorts appease positioning is one of them. Yeah and my biggest takeaway. One of my biggest learnings from the experience managing the relationships at ebay was it really matters staying in front of people in having a fixed placement of place where somebody can go and know that they're going to be able to find your services and basically being there when they're making the decision how they wanna operate with their device. You can stay present and get more impressions. You're more likely to have business results. Talk to me about how. The experience for consumers has changed with the rise of smartphones. Being sort of the default device turn a real desktop icons those placements move around. What impact has that had on consumer behavior. Well i think that's a great observation. That while our behaviors certainly have changed as mobile consumers. That really haven't ever since launch of the iphone for native user experience is largely unchanged

Adrian Veldt Emily Thompson Alicia Butler Benjamin Shapiro Mobile Posse Mobile Posse Hadrian Benjamin Adrian Ebay Wicks Martin Zimmer HP New York Times United States
A highlight from Practical Applications Of Marketing Automation -- Magnus Unemyr

MarTech Podcast

06:37 min | 4 d ago

A highlight from Practical Applications Of Marketing Automation -- Magnus Unemyr

"Welcome back to the marquette podcast. This podcast is sponsored by search metrics search metrics sets the standard for innovation at the content and search engine optimization street they support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic ranking google. If you're an enterprise level marketer the search metric suite of software and services will help you optimize existing content. Help you understand what topics you need to cover necks. And how to ensure that. Riders produced -ffective posts. There's billions of google searches happening every day in search. Metrics gets your stories to top okay. Today we're going to talk about a topic that is likely the present and future digital marketing automation. Joining us is magnus Who is a marketing automation consultant and the author of data driven marketing with artificial intelligence outside of being an author speaker. Magnus is a former internet of sing. Software developer turned internet marketer and marketing automation consultant who supports his client was inbound content marketing sales funnels and marketing tool automation. In this episode. Magnus is going to give us an overview of marketing automation. Some of its best practices and the tools being used to drive efficiency and growth. This podcast is sponsored by hub spot. You know. I had a marketing. A piffle while i was interviewing a guest recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time. You're either gonna need to make some assumptions or some assessments of multi touch attribution to know what's driving your success hub spot. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business. So you can get credit for all your campaigns or course correct when you need to and since hub spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Hub spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good a hub. Spot dot com and this podcast is also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the martic podcast full time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at great their website build into their crm make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. The wicks partner programs can help you find. Some business earns some revenue for every website that you can create and they're backed by wicks is industry leading security site performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. Here is the first part of our interview with magnus. The author of data driven marketing with artificial intelligence. Magnus it's wonderful to have you on the mar tech podcast. Thanks for joining us. Thank you for inviting me. Let's start off with some formalities. I am positive that i butchered your last name. How do you say it in swedish. I pronounce it But in english it usually becomes something like you know. Meyer orangish unifier. You're based in sweden. Is that correct. Yes okay well. I appreciate you staying up late to record this podcast and just want all of our listeners. To know that you put an extra effort to be martic guest so you get a gold star book. So let's talk a little bit about marketing automation. That's your area of expertise. Can we start off. Why don't you just give us a little background on new and some of the work that you've done to our listeners. Some context so i have been any international software industry for twenty five years. allows twenty years in different marketing positions including product marketing manager Around the vice president of sei's the marketing to marketing space for a very long time since seamstress quite international at distribution network in fifty countries quickly realized that it was very cost efficient to work active internet marketing because software company marketing. Automation seem to be a good fit for us because we understand to advance suffer in combination. We a need internet marketing services. So we started to use marketing automation quite a lot in my previous company and for the last couple of years. I'm not working on the independent marketing automation consultant helping our companies introduce marketing automation. We the purpose of generating more leads. Some tros leaves optimistically into paying customers so growing the business basic. So you had a technical background. Worked in project. Management moved into internet marketing. And now you're specializing in marketing automation. Let's talk a little bit about how you define marketing automation given a summary for the people that are new to the space. I think marketing automation is different. Things to different people to some people simply registration form on our website. A sequence of the Afterwards and to me that does not marketing automation. Met justice. Simply may marketing for me. Even basic marketing automation is much more for example at marketing. Automation system is tracking the behavior or digital footprint off website visitors to check which pages on site visits which emails open what links in the emails they open. Perhaps how different leads. What should videotape

Magnus Google Marquette Meyer Orangish Martic Wicks Sweden SEI
A highlight from What Drives Brand Stickiness -- Paula Thomas // Let's Talk Loyalty

MarTech Podcast

08:31 min | 5 d ago

A highlight from What Drives Brand Stickiness -- Paula Thomas // Let's Talk Loyalty

"Minds in the marketing technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're gonna talk about the strategy and process of building brand loyalty joining us as paula. Thomas who is the host of the. Let's talk loyalty podcast. Which is an industry. Podcast for loyalty marketing. Professionals palm publishes content every week to share the latest ideas and marketing insights from loyalty specialists around the world yesterday. Paul and i talked about how to define customer loyalties and some of the mechanisms behind loyalty programs. And today we're gonna continue the conversation and talk about what tribes brand stickiness. This podcast is sponsored by hub spot. You know. I had a marketing. A piff was interviewing a guest recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time. You're either going to need to make some assumptions or some assessments of multi touch attribution to know what's driving your success hub spot. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for all your campaigns or course correct when you need to and since hubs spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Have spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast is also sponsored by the wicks partner program. I ran a professional services. Business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at great their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. So the wicks partner programs can help you find some business. Earn some revenue for every website that you can create and they're backed by wicks industry leading security and performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program all right. Here's the second part of my conversation with paula. thomas the host of the. Let's talk loyalty. Podcast paula welcome back to the more tech podcast. Great faculty again today. Ben the continue our conversation yesterday we talked about defining loyalty in the difference between customer loyalty loyalty program and we wrapped up talking about some of the different dynamics of loyalty programs when you're giving points or gamification That could be subscription models. There's lots of different ways to create a loyalty program. And i think that the end goal here is to retain your customers that the business metric that you're looking at a lot of it has to do not only with the loyalty program but also the brand taught me about what you think brand stickiness is and how is that different than customer. Loyalty browns. stickiness is definitely something. That's had a lot more budget a lot. More time. a lot. More attention over the years that marketing has existed. So for me. Brahms stickiness is something. That has driven by so many different factors. But actually i think the emerging field of cx as. I'm sure you're familiar with or customer. Experience is probably ultimately to me while drives the stickiness of brand. So i think in the past historically again we all would have had big. Tv campaigns or above the line advertising campaigns. But i think customers are a bit jaded now of being spoken to on marketed us now. Obviously social media has changed all of that as well. What i love the idea of the x. And i really believe that. Loyalty marketers are emerging into this field. And we're probably leaders actually as well in the future and i think the distinction really is customer. Experience looks at absolutely everything that i experienced from your brand so not just what you tell me but also how you behave now. How you behave on your pricing strategy. We talked about that yesterday for example. Do you price differences for new customers versus loyal customers. Also then. What happens when i tried to connect with you if i have a question if i'm confused if i do not points and it's a pandemic have you kept some. Have you devalued them. So the entire customer experience to me drives the brand and really interesting as well ban. What fascinated me that. The show of mind that has had the most listeners. Today was on a very surprising topic on that topic was the topic of simplicity. So i think there's a whole concept of cognitive overload. It's my favorite buzzword of the day. it's funny. I was just about to ask you about this. Where just to summarize what you're saying your brand and brand stickiness is not just the dynamics of are you giving points or somebody coming back for transaction. It's how do they feel about the overall experience from everything. Every touch point within the customer you mentioned pricing right. You mentioned customer experience you mentioned. How responsive is the bran and to me. When we think about loyalty programs. I actually think that they can be very rewarding but they can be dangerous because of your loyalty program creates so much. Complexity is going to lead to a frustrating customer experience which makes brand list sticky. So talk to me about you mentioned cognitive overload. What does that mean to you. And what are some of the risks of actually making your loyalty programs to complicate. It is huge risk. Ben and you reminded me actually at the title of my favorite business book and i won't say the book was my favorite but the title was my favorite because it really encapsulated exactly what we're talking about and it's a book from twenty years ago when the internet was just invented or just being let's say consumer is and it was called. Don't make me think and the minute. I saw that title. I don't about you ben. But i felt just a huge sense of relief. I was like oh thank goodness somebody gets it. I also remember having the exact same experience. When i first saw google because again i have been in digital marketing long enough to remember before google. But now the concept of -plicitly and brand valuation has actually been measured unproven so i really think that the reason inherent complexity around something like points. So what is the purpose of loyalty program if the customer isn't willing to do the mats and figure out exactly what is it. I'm getting out of this exchange. So as i was just mentioning my most. Listen to show is on the concept of simplicity. And i fundamentally believe that if you can simplify everything down your customers will just help that sense of relief. And they will value and appreciate your brand. Because you're being respectful of their mindset and that idea of cognitive overload. I bet every one of your listeners has experienced it so talk to me about finding the balance between launching a customer loyalty program that has value in the eyes of the customer that drives loyalty develops brand stickiness but

Benjamin Shapiro Paula Thomas Paul BEN Browns Google
A highlight from How Customers Define Loyalty -- Paula Thomas // Let's Talk Loyalty

MarTech Podcast

07:49 min | 6 d ago

A highlight from How Customers Define Loyalty -- Paula Thomas // Let's Talk Loyalty

"On earth the real world experiences of some of the brightest minds in the marketing technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin sapiro. Welcome to the mar tech podcast. Today we're gonna talk about the strategy and process of building brand loyalty joining us as paula. Thomas who is the host of the. Let's talk loyalty podcast. Which is an industry podcast for loyalty marketing professionals. Paula publishes content every week to share the latest ideas marketing insights from loyalty specialists around the world. And today she. And i are going to talk about how to define customer loyalty. This podcast is sponsored by hub spot. You know. I had a marketing epiphany. While i was interviewing a guest recently and it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of created. Time you're either going to need to make some assumptions or some assessments of multi touch attribution to know what's truly driving your success hub spots. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for your campaigns or course correct when you need to and since hubs spots marketing automation tools are built on the same code base as their crm. You can automatically connect every interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms hub. Spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good a hub spot dot com and this podcast is also sponsored by the wicks partner program. The guy ran a professional services. Business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at great their website build into their crm make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads. Every day is the whigs partner programs going to help you find some business. Earn some revenue for every website that you can create and they're backed by wicks as industry leading security incite performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep. So you can reach your goals and then start. Setting new. Wants to see it for yourself. Head over the ex partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. All right. here's the first part of my conversation with follow thomas the host of the. Let's talk loyalty podcast paulo. Welcome to the mar tech podcast. It's super nice to be here ben. It's really really lovely. Well you just such an extraordinary success story. Well i appreciate it and we talked about this before. We pressed the big red record button that you are a professional podcast host in the marketing space. Your i think one of the only two of those in the world. I think the only other person. That's just making a living off of running marketing podcasts. Here unless you know if somebody else were not exactly a dime a dozen. We sure aren't up. -solutely ben i certainly would position myself as the first independent loyalty marketing consultant. And i love running a show about something. That is very niche. Very focused on. Has i guess like your listeners. Really passionate and interest in being educated uninspired. I appreciate that talking a little bit about your background. How did you get into loyalty before you were in the podcast game. It's actually a great question. Ben because what i have learned about marketing overall is obviously like everything. It goes through cycles and really does reflect. What's going on in the economy. And i guess. I was extremely lucky. During the last recession in fact arledge like everywhere else was extremely the affected back in two thousand eight an i ended up as a freelance marketing consultant with no work to do as you can imagine. Consultants weren't at really being hard to easily but somebody said look. We're running loyalty program and it's not running very well. So can you command and operationally fixes so it was a really fascinating invitation. It was for a telecommunications company co two and facts probably very well known. I'm sure they're in the us as well. So i literally came in on roundout loyalty program for seven years and what i learned. Actually ben is. It's an extraordinary way to first of all. Consider how you connect with your customers. How the business takes care of thumb. And also i think developed a very commercial perspective for marketeers because i've always struggled with spending lots of money for example on brand campaigns on tv for example. I don't know how to justify that kind of level of spends. But when i look at a loyalty program it's much measurable where looking at changing customer behavior and ultimately obviously that's about getting return on investment. So that's when. I got into it and here i am. I think that was twenty ten so many years later i don't do the consulting piece anymore but obviously have found a passion and a knee increasing content in the same fields. So you worked for a large brand. Got a loyalty program that you had to scale dropped in your lap and i think that the question that i have starting off the beginning. It sounds like when you were similar to me starting off as a consultant in the atm phase. Anything for money. Yes great project in marketing. I'll take it. And i'll figure it out and you're doing loyalty. So how did you think about what brand loyalty was and what a loyalty program has back. Then and how has that changed as you become more experienced i think loyalty la has evolved dramatically so historically it would have been very much around things like points and there is an extraordinary formats and understanding with customers really to make sure that points are a currency that we can use to leverage. But actually i think in the industry that we were in it was actually just not a very viable proposition. so the margins telecommunication circuit orlands at the time. We're tiny so we started to work with a totally different model of loyalty. Which in fact is coming to fruition now for a lot of brands and essentially what we did was we identified partnerships that we could create so my job was to go out to some of the biggest stores in ireland. Explain to them about the scale of our customer base and asked them if they wanted to do something exclusively for our customers now. Typically that consisted of a rich discounts. And the one condition. I always had was it had to be exclusive to customers are full network so i think what. I really learned to stop time. Ben was there are plenty of companies and particularly helps when there's a utility that customers perceive as being almost identical so my phone company and your phone company often are seen as almost the same. The handsets are the same.

Benjamin Sapiro Paula BEN Arledge Wicks Thomas United States LA Ireland
A highlight from Bring Your Application Dream Into Reality -- Calvin Brown // Kairu Consulting

MarTech Podcast

07:44 min | Last week

A highlight from Bring Your Application Dream Into Reality -- Calvin Brown // Kairu Consulting

"Hey marketers have you ever wished you had on demand mentor. That could help you scale. Your business will help spots got you covered. Introducing the hub spot podcast network. It's a one stop audio destination for business professionals looking for inspiration across marketing sales leadership in more learned from podcasting experts like emily thompson from being boss ''alicia butler pierre from business infrastructure. And me benjamin shapiro on this. Show the mar- tack podcast. You can learn listen and grow at spot dot com slash podcast network from advertising to software as a service to data across all of our programs and zine a fifty five to sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear. Call that action that it's just a matter of time. Welcome to the mar. Tek podcast a bench shop. Llc production in this podcast you'll hear the stories of world-class marketers use technology to drive. Business result and achieved career. Success will on earth the real world experiences of some of the brightest minds in the marketing technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin sapiro. Welcome to the mar tech podcast. Today we're gonna talk about minorities. Technology and marketing. Joining us is calvin brown. Who is a technology architect at cairo. Consulting cavins tech founder with experience managing global teams and multimillion dollar software and multimillion-dollar software deliverables. His software architecture background coding capabilities and keen understanding of the entire process of development. Help inform his mind but also help him in his organization developed a competitive approach to developing apps for marketers. So far this week. Calvin and i have talked about his experience as a black entrepreneur. We've talked about the space that he's creating for minorities intact and today we're gonna talk about well his day job bringing applications into reality. This podcast is sponsored by hub spot. You know. I had a marketing a piff any while i was interviewing a guest recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time you're either going to make some assumptions or some assessments of multi touch attribution to know what's truly driving your success hub spot. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for all your campaigns course correct when you need to and since spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Hub spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the martic. Podcast time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint create their website build into their crm. Make sure that your data flows get your social stuff setup. It can be a real pain when you're trying to do something custom creative and that's what's great about the wicks partner program so when your agency or consultantcy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. The wicks partner programs going to help you find the business. Earn some revenue for every website that you can create and they're backed by wicks industry leading security inside performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Had over the wicks partner program wicks dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. All right. here's the third part of my conversation with calvin brown technology architect at cairo consultant. Calvin welcome back to the mar tech. Podcast thanks for having me again excited to continue our conversation so far this week we talked about how you went from a rural town in mississippi to moving to atlanta starting an entrepreneurial journey getting into technology and now you're creating a space for other minorities to start to learn about how to code. I want actually double click into what you do for a living and some marketing applications. You've built sort of a phenomenal roster of technology talk to me about some of the applications that you build and specifically some of the ones that are used for marketing. Something that we did. This really cool recently is that we created a platform that uses a to marketing text. So it literally interro is information about your audience and this is not Hey this is what we want to build but using amazon cloud called. Aws we actually modeled in a engine there and what we did is it produces what you use on your social media daily so it kinda scans the parameters that you interrupt people who are in this many women. This percentage of women this many men. These are their interest. Things like that in literally. Generates text or copy for you. Hang on a second. That's crazy talk. So i can go in and say that the marta audiences fifty five percent male and they're in major urban metros and they're interested in technology podcast. And it's gonna spit out tweets for me. Yes it will produce contact for and you could continue to add to. It's all good. It learns so there's this thing that computers learn you give it the information that it needs so it continues to evolve using. Nfl you as you learn more about your arguments you add more. This is the process of how we learn so in doing that. This the committee is really wild product. And i was very very impressed with the because they did the whole graham released out thing formats Ben correct english which is not always which at audience needs so. They're working on a version. Now that's more a little socially cool legacy you could say for but this is the types of products that work on for a punt. So they're mixing grammar lee in the urban dictionary to try to make sure that things are what you would actually see on. Twitter made is going to work sometimes. It feels a little robotic you've ever talked to a customer service before like. Hey i'm jane grey. I have this issue in takes thirty seconds. fourteen response. People can feel that but over time it'll get better just the gestures and how people speak and particularly knowing how people

Calvin Brown Emily Thompson Alicia Butler Benjamin Shapiro Benjamin Sapiro Cavins Tech Cairo Calvin LLC Mississippi Atlanta Amazon NFL Graham LEE Jane Grey Twitter
A highlight from Importance Of Creating Space For Minorities In Tech -- Calvin Brown // Kairu Consulting

MarTech Podcast

07:25 min | Last week

A highlight from Importance Of Creating Space For Minorities In Tech -- Calvin Brown // Kairu Consulting

"Hey marketers have you ever wished you had on demand mentor. That could help you scale. Your business will help spots got you covered. Introducing the hub spot podcast network. It's a one stop audio destination for business professionals looking for inspiration across marketing sales leadership in more learned from podcasting experts like emily thompson from being boss ''alicia butler pierre from business infrastructure. And me benjamin shapiro on this. Show the mar- tack podcast. You can learn. Listen and grow at hub. Spot dot com slash podcast network from advertising to software as a service to data across all of our programs and zine a fifty five to sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear. Call that action that it's just a matter of time. Welcome to the mar. Tek podcast a bench shop. Llc production in this podcast you'll hear the stories of world-class marketers use technology to drive business result and achieved career. Success will on earth the real world experiences of some of the brightest minds in the marketing technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast. Benjamin ship hero. Welcome to the mar tech podcast. Today we're gonna talk about minorities. Technology and marketing. Joining us is calvin brown. Who is a technology architect at cairo. Consulting calvin his attack founder with experience managing global teams and multi-million dollar software and multimillion-dollar software deliverables. His software architecture background coding capabilities and keen understanding of the entire process of development. Help inform his mind but also help him and his organization developed a competitive approach to developing apps for marketers. Yesterday calvin and i talked about his experience as a black entrepreneur. And today we're gonna talk about the importance of creating a space specifically for minorities in tech. This podcast is sponsored by hub spot. You know. I had a marketing epiphany. While i was interviewing aghast recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time. You're either going to need to make some assumptions or some assessments of multi touch attribution to know what's truly driving your success hub spot. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business. So you can get credit for all your campaigns or course correct when you need to and since hub spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Hotspot spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast is also sponsored by the wicks partner program. I ran a professional services. Business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at great their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. So ex partner programs going to help you find some business. Earn some revenue for every website that you can create and they're backed by wicks as industry leading security incite performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. All right. here's the second part of my conversation with calvin brown technology architect at cairo consultant. Calvin welcome to the mar tech podcast. Thanks for having pleasure to have you as a guest. I appreciate you reaching out and honestly appreciate you for multiple reasons. One the subject that you've brought up his one that i feel like a lot of people wanna talk about an honestly aren't really sure how to talk about. And it's how to create space for minorities and marketing. And so most everybody that reaches out to me to be a guest on the show whilst talk about dsp's or software or branding and you actually have a real world topic in the real world. Things that are happening today happens to be the one year anniversary of the unfortunate and tragic murder of george floyd so feel like today's the best day to talk about minorities and your experience as a black man in technology. Tell me about why isn't important for marketers specifically to think about creating space for minorities in tekken and marketing. It will thanks for the question that it is unfortunate. That today has to be day right. The one year anniversary of a person's death but sometimes these opportunities present themselves the have a conversation about these things even though it's not easy from a marketer's perspective. You have to understand that i've been doing this in tech since ninety six about twenty six years and it still surprise so i go. Wow guys in tech loses some form of new building. It's happening having been around that period of time and so when it comes to marketing and what things look like marketing kinda shapes the view the way that people see products way people see industries. I would say now if you think of the tech industry because so much worse outsource now you think india you think silicon valley those types of things but there is an enormous black population. I myself have a group of. I think it's eleven or twelve hundred people. now. I haven't checked lately but called blackman coating was just kinda codifies a group of individuals just to say. Hey we're here and they have all these amazing talents and there's no space right now for that to even exist because you have all of these kinds of disparate individuals who may work for companies. But there's no groups are. There's no organizations that support that so martyrs creating space for that to even make it a reality would be similar to anything else that you see didn't exist until you saw it on. Tv sorted ads. Things like that so it helps to shape the dynamics and it helps to bring more balanced to thanks. There's

Calvin Brown Emily Thompson Alicia Butler Benjamin Shapiro Calvin Cairo Benjamin LLC George Floyd Wicks DSP Blackman India
A highlight from The Black Entrepreneurs Experience -- Calvin Brown // Kairu Consulting

MarTech Podcast

07:47 min | Last week

A highlight from The Black Entrepreneurs Experience -- Calvin Brown // Kairu Consulting

"Hey marketers have you ever wished you had on demand mentor. That could help you scale. Your business will help spots got you covered. Introducing the hub spot podcast network. It's a one stop audio destination for business professionals looking for inspiration across marketing sales leadership in more learned from podcasting experts like emily thompson from being boss ''alicia butler pierre from business infrastructure. And me benjamin shapiro on this. Show the mar- tack podcast. You can learn. Listen and grow at hub. Spot dot com slash podcast network from advertising to software as a service to data across all of our programs and zine a fifty five to sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear. Call that action that it's just a matter of time. Welcome to the mar. Tek podcast a bench shop. Llc production in this podcast you'll hear the stories of world-class marketers use technology to drive business result and achieved career. Success will on earth the real world experiences of some of the brightest minds in the marketing technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech. Podcast today wrote a talk about minorities. Technology and marketing. Joining us is calvin brown. Who is a technology architect at cairo consultant. Calvin tech founder with experience managing global teams and multi-million dollar software and multimillion-dollar software deliverables. His software architecture background coding capabilities and keen understanding of the entire process of development. Help inform his mind but also help him in his organization developed a competitive approach to developing apps for marketers. Today calvin and i are going to talk about his experience as a black entrepreneur. This podcast is sponsored by hope spot. You know. I had a marketing epiphany. While i was interviewing aghast recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time. You're either going to need to make some assumptions or some assessments of multi touch attribution to know what's truly driving your success hub spots. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for all your campaigns or course correct when you need to and since hubs spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Have spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast is also sponsored by the wicks partner program. The guy ran a professional services. Business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at create their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads. Every day is the wicks partner programs can help you find some business. Earn some revenue for every website that you can create and they're backed by wicks as industry leading security and performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagined. What your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. All right. here's the first part of my conversation with calvin brown technology architect at cairo. Consulting calvin welcome to the mar tech podcast. Thanks for having excited to have you as a guest on the show. And i appreciate you reaching out not only because you're a technologist but because we get to talk about something that also is a little difficult for me to talk to talking about race and minorities in technology and specifically and marketing. I wanna start off on a positive note. You are a success story period full stop. You're also a successful black entrepreneur. Which is something that should be discussed and appreciated. Because i think that we all want there to be more minority representation and part of that is creating great role models like yourself. So let's talk a little bit about your experience. Tell me how you got into technology and entrepreneurship and marketing so from small town in mississippi meridian mississippi and i moved to quote unquote the big city atlanta. That was the limits of my drink at the time and so i moved to pursue a career. What i thought was going to be fixing computer hardware. Through that i met with a relative wasn't even a close relative who was already doing software for the healthcare industry. I had a couple conversations. They allow me to intern during the summer unpaid and through that i noticed that not only were they successful at what they were doing. It seemed released simple. It was very much like music they would record or do something. Once they would sell multiple times was the draw for me as a seventeen year. Old kid saying wow. This is pretty cool. I can do something once then. It goes out to many people in the world. So that was my entry into the tech bill knowing nothing about it having no particular advantages at all i literally just took the little bit of information i learned in two months and said hey this is what i'm going to pursue. Almost blinding grants first off. When you move to the big city what happened to oxford. What happened to starkville. You're and mississippi. Isn't that big city. Had to move all the way to atlanta. It is atlanta's way more supportive in that way. I don't think that i could have found the same community in those cities in mississippi. I still don't think it's the new york of the south as far as i'm concerned Fan of atlanta budding tech scene. There we've had a fair amount of sponsors from atlanta specifically when you were making the move from a small town in mississippi to a city with a budding technology industry. Did you have a sense that you wanted to be an entrepreneur that you had any interest in technology. What was it that interested you in role and helped you sort of blossom the bud of your creativity

Benjamin Shapiro Calvin Brown Emily Thompson Alicia Butler Calvin Tech Cairo Calvin LLC Mississippi Wicks Atlanta Meridian Starkville Oxford New York
A highlight from Money Making Emotions

Purposeful Social Selling

04:22 min | Last week

A highlight from Money Making Emotions

"I love it. I'm here for it. Thank you for being here. So i'm super excited about today's podcast topic but before we get there just a couple things i want to tell you. That's pretty exciting. Coming in the coming down the pipeline. So if you've been listening the podcast for some time and you are a six-figure earner in the social sign industry and you are wanting to work at a much higher level with me you know. I have the social sign academy and that is for any social seller who wants to show up authentically and master organic marketing understand their mindset and really see consistent results in their business but i also have the purpose of prophet mastermind for six figure earners and it is an elite an exclusive mastermind where they get to work with me intensively for six months. We kick off with a live. Two day in person retreat. So you actually get to meet me. I get to meet you get intensive coaching intensive workshop. You also get to meet your mastermind. Sisters who are going to be with you or brothers we might. We might have this year whenever no but you get to meet your mastermind peers. Who you're going to be working with intensively and intimately with for the next six months and you get live weekly calls with me in that container it is. There's only so many spots it's limited and the application process is going to be fairly aggressive so if you know you want to be in that. Mastermind applications will be opening at the end of july. I'm link the wait list the In the show notes so that you can get on the wait list and i to know again. The spots will go fast When i announced the first mastermind at the beginning of this year in january i sent out one email and it was totally full in seventy two hours so that will happen again so you need to be ready to play an investment so you can check it out in the show notes. The waitlist is now live and you can join it and what super fun is to live. Event is actually going to be in denver colorado. And it's going to be in october. That lasts the very first weekend of october. So you can check out more details in the show notes case second the next thing. I mentioned it in the last episode. But i'm gonna say it again. The academy is going up to two thousand dollars so if you have been waiting to join now is your time on july first. The academy is going up to two thousand. And what's so fun. Is that students who joined just in. The last thirty days are already seen massive results. They're seeing a people coming to them for the first time they're getting new builders for the first time in months they're no longer feelings stalled or stuck or plateaued or burnt-out they have more joy more purpose in. It's just amazing that people are constantly sharing screenshots of what's happening with their engagement on instagram. And they're doing things that they've never done because they are treating and seeing themselves as a business owner so the social science academy is not for someone who's dabbling in this industry. It is definitely for someone who is committed to being in the industry for the long run. Who wants to see. Residual wants to see significant paychecks. So if you want to join us before july first before the price goes up. You're gonna wanna do that. Link is in the notes. Okay let's get to the show today right. So you've heard about one of my probably top downloaded podcast. Episode is episode seven. I believe success thoughts and it's the top ten thought that i believe as a coach that i have used myself. I've seen my students use that create significant success in your business. And what's interesting. Is you know in this business. You know about income producing activity. You have your trackers your daily epa. You know the things that you do to help produce income in this business so you have income producing activity and i've talked about success thoughts. Those are income. I wanna call those income producing thoughts. There's an activity. But what i want to focus on today is income producing emotion. Or what. I'm calling money making emotions. Can you believe that like like wait. What money-making emotions. Absolutely an at the end of this episode. I will have you totally bought into how emotions create success in your business. So if you've been listening to this podcast for any length of time. I'm always talking.

Social Sign Academy Social Science Academy Denver Colorado Instagram EPA
A highlight from Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions

MarTech Podcast

13:33 min | Last week

A highlight from Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions

"Of your marketing and sales activities are driving revenue to your business can get credit for all your campaigns or course correct when you need to and since help spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good a hub spot dot com and this podcast is also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint got create their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the whigs partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads. Every day is the wicks partner programs can help you find some business. Earn some revenue for every website that you can create and they're backed by wicks is industry leading security incite performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagined. What your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. Here's the second part of our interview with michael green from unfold productions michael. Welcome back to the martic. Podcast ben. Thanks so much for inviting me back to her. The first around of course great to have you here and in our last episode we walked through some of the reasons why large companies are using podcasts and creating content to reach their customers. And i think the quick summary for the people who haven't heard that podcast is really twofold. One people are using podcast to build authority and position themselves as experts in a specific field and that generally leads to sort of lead generation and to driving people through a sales funnel where people are presenting content to customers that they've already engaged with and trying to educate them on some of their products and services and connect them to their sales teams or drive them to a purchase. Page with that said today. And wanna talk to a little bit about the dynamics of podcast creation promotion sort of the mechanisms that you've learned to build in your podcast as a host that drive people not only to listen to your podcast but to buy products and services. And let's maybe even talk a little bit about how to attract some advertisers. So let's start off just by giving us no review of some podcasts. That you work on personally that are for you and not necessarily for other companies so once that we work on personally include the people behind the science podcast. The people behind the innovation podcast. We have also the excellent entrepreneurship. Podcast and does are often selfishly. Aligned with interests that myself are members of nineteen lab. And it's nice that it tends to line up with things that other people are interested in. So are you the science guy. Are you the entrepreneurship guy. Where do you fit in. Which one's your baby. My baby is on the entrepreneurship and innovation side. I had a business partner. Who's neuroscientist much brighter than i am. And she takes care of the science side unsurprisingly. So tell me a little bit about some of the things that you've learned first. Let's start off about building. The podcast listener base You started off at some point with zero listeners. And obviously your podcasts of scaled than you're doing multiple ones some of the tools of the trade to start growing your audience. I think i. It's going to be a little bit of marketing advice. Just like everybody always. Here's this half repeated here is. Make sure that you're clear on who your listeners. I see many people struggle with their podcast. Because they're not sure what they're trying to do or who they're trying to inform or really what the end goal is they just heard. It was a good thing to do started. doing it. thought. I could talk for twenty minutes about topic x and while you might be able to talk about topic x for twenty minutes one time that might become increasingly challenging as episodes. Click on by so having a well thought out. Plan the why you're doing it and the why can also be. You're very passionate about a specific subject. That's totally admissible. To so by all means love to see people that are charged with a mission or an interest start their podcast and had them take off more often than not ours come part with passion but part with a business purpose in mind so how we approach them as generally one can we justify the cost to as subject matter we can talk about for five hundred episodes not hate ourselves and three. Why are we doing so when all those things are clear. I think people will have a much easier time of both launch but also continued growth and then also as you grow and keep on doing this sometimes you might say Am on episode nine hundred. And whatever i think john lee dumas. This is a good example of this is in the thousands for entrepreneur on fire and after a thousand plus episodes. I imagine you have to love what you're doing or have a clear purpose of wire doing it. Otherwise you're gonna fizzle out. Let's go a level deeper there and talk to me about the reason why you started your podcast. And since you mentioned the entrepreneurship podcast. Who's your target audience and one of the things that you're trying to achieve by reaching them. Hopefully this won't go ahead and run off. I guess but one of the reasons. I did start that was for networking purposes. It allowed me to speak with. Venture capitalists and other business owners and leaders. That i would have no business getting an appointment with. That's number. one number two candidly. It's a good opportunity to refine your communication skills and improve those as well. Once you become the host of a show you have to not only monitor and interpret. What the other person is saying but also plan out what you're going to say in response becomes a good exercise and communication skills so the refinement was an added bonus for me. Am i supposed to be doing that. You're doing a very good job of that. Then no worries and then the third part of that as far as why is. I'm just an incredibly curious. Individual and that curiosity has guided me. All sorts of topics and entrepreneurship has always been endlessly fascinating to me. And i think there's a lot of lessons that i as a business owner can learn from others and relate with them and truly understand what they've seen where they're going and what their plans are so that's one piece of it so it's the selfish reason part of it right. The second reason why from a business perspective is really are podcasts. That we produce ourselves serve as a great calling card for a specific vertical. So what i mean by that. Is we get quite a few clients from the various industries whether that's more small medium sized businesses through the entrepreneurship. Focus podcast or science industry for the science podcasts. It's a great lead generation tool for our production company agency services as well so essentially. What you're saying is you've created these podcasts. And position yourself as an expert in your case in terms of entrepreneurship for your partner in terms of being expert in science and the people that are listening to those podcasts are good potential prospects to create their own podcast. And you help them with that cracked and then beyond that. There's also some opportunities for sponsorship although whether you're selling a suite of services or a package sponsorship but take sales effort and we found that early on it was easier to sell the suite of services in terms of revenue per hour spent on that but increasingly were finding that people are actually seeking out sponsorships and coming to us so we have an added benefit of not only having leads and sales generated from that but actually getting the shows themselves underwritten by interested parties. That went to reach and connect with our audience. So i do wanna get into podcast monetization and just to recap. We were talking about sort of the ways to grow the podcast. The first thing that you said was know who your audiences no ear trying to achieve that seems like half of the puzzle to me being able to create compelling content at scale that doesn't drive you nuts to create being ready to create five hundred thousand episodes as part one partout is getting those episodes to the people that you want to reach. Talk me a little bit. More about the distribution component before we go to deepen that. Maybe this is related. Depending on how i think about that. The other pieces for growth. That are quite important. Are one getting out there in terms of doing interviews on other shows because that's where podcast listeners. Already are listening to other show so strategically except or seek out in the -tations from others to appear on their shows and be sure that share with people the information about your shows and then the final piece of growing at some reasonable pace is regularity being. Sure that if you're a once a week show you always publish once a week on tuesday or whatever early on because we had no shows in our stable no calling card people behind the science was actually a daily show that we produced and we were able to maintain that pace for months. I think three months so ninety episodes. If you're doing a daily show for three months area in that matches up with my recollection accept believe we switched over at a hundred from daily to a weekly show and that was just for quality of life if nothing else because it was manic but we got an immense amount of traction in those early days by having a daily show so if you think there's an appetite for the content are producing and you can stand do it for daily show or a higher frequency show than once a week okay so consistency being targeted and precise with the purpose of your content. And who you're trying to reach. That's all part of it to me. That's all sort of want to call it app store optimization but that's strategies for content production and producing organic growth just being available and being consistent and having a product know they could rely on is important absolutely so i'm just wondering once you have the content. You're putting it in the app store. How else are you promoting it. So people can find it. Where else do you talk about your content. So our content is multi channel. We've experimented a bit with dual publishing. Not only in the app store and through other pod catchers. I still don't like that term. Put the pod. Catcher a pod catcher is a place in which you can find podcast so stitcher and there's a million different variants out there. Basically when you're distributing your podcast you publish without to an rss feed and because of the tags you use within that rss feed hod catchers everywhere including i tunes and others know you exist once they know you exist then you can submit it to i tunes for review and acceptance. Also the same for spotify and google music. And then you have what i would consider now and twenty eighteen bases covered so spotify. Google music an itunes and still itunes probably makes up. I believe around forty five percent of our listenership depending on what subject matter. We're talking about see slight away from itunes and the more math and science heavy segments. That's interesting. I tend to about sixty percent of our listeners. Will there so. It's a large portion no matter what subject matter. You're in but there seems to be a device bias depending on your segment which i always find something interesting to learn. So let's kind of your basic distribution beyond that you can also do submit to other services meaning that once you publish to your s feed and also do things like published to youtube and really the host we use. This is not a paid. Endorsement is just who use is lipson. We find them to be both most reliable and have the most robust statistics. Although google and apple are each making strides to improving those. But lipson in my mind. And i think for most people that you will speak to is kind of the gold standard. That's who we use. I'm a big fan of lipson. Also not a paid promotion and their customer. Service is fantastic. So when a client contacts us and says now where. The heck is my podcast. We can't find it. We'll have five minutes response. Time from the lipson team. If there's technical issues something like that stuff happens on the internet more often than not clients phone is turned off or something like that. An easy problem to resolve. But they're therefore sweet needham. Promise lipson

Wicks Dot Com Slash Partners Martic John Lee Dumas Michael Green Wicks Michael App Store Lipson Google Spotify Youtube Apple Needham
A highlight from Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions

MarTech Podcast

07:36 min | Last week

A highlight from Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions

"Welcome back to the tech podcast. This podcast is sponsored. By search metrics search metric sets the standard for innovation and the content and search engine optimization industry they support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic rankings in google. If you're an oval marketer the search metric suite of software and services will help you optimize your existing content. Help you understand what topics you need to cover next. And how to ensure that your writers produce effective content there billions of google searches happening every day and search. Metrics gets your stories to the top. Today we're gonna talk about multimedia content production and syndication in other words storytelling with us. Is michael green the founder of unfold productions which is an audio and visual digital media shop that builds content and websites for your organization's identity that are tailored to your specific target audience. Michael is also the producer and a host of the people behind the science people behind innovation and exceptional entrepreneurship. Podcasts in this episode. Michael's going to talk to us. About how and why. Enterprise level companies are creating their own podcast and using them as a marketing channel. This podcast is sponsored by hub spot. You know. I had a marketing epiphany. While i was interviewing a guest recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time. You're either going to need to make some assumptions or some assessments of multi touch attribution to know what's truly driving your success hub spot. Crm is an easy to adapt platform. That gives you the true ending of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for all your campaigns or course correct when you need to and since spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Hub spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast is also sponsored by the whigs partner program. Look iran a professional services business. Right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at great their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full coating designed freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. The wicks partner programs going to help you find. Some business earns some revenue for every website. That you can create and they're backed by wicks is industry leading security and site performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep. So you can reach your goals and then start setting new ones to see for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagined. What your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. Here's the first part of our interview with michael green from unfold productions michael. Welcome to the more tech. podcast men. thanks for having me really appreciate it and look for to our conversation. Yeah it's great to have you here. We've known each other for awhile and talked about a few different consulting projects related to podcast in and this is actually the first time. We've talked about my podcasts. Or talked on my podcast. So it's great to finally have somebody who's influenced me to become a podcast error on the show show. Well i appreciate the warm welcome. So let's start off by you telling us a little bit about unfold. Productions can you give us an overview of what the company does and what your role is certainly so. I'll try my best to keep it distinct because as all good things we've grown over time and both what we do and how we think about what we do so at our core at say we are an agency focused on providing really high quality and robust solutions for our clients that can be like you said anything from audio and visual series to what sites marketing strategy even development and implementation of scalable systems. So that's under our agency umbrella on the other side of the house. We have a bilton suite of brands and companies under our umbrella group in those range anything from pet industry all the way to very serious science at tech and i love some of the industry brands that we manage. Because you know if you ever have a bad day. It's always nice to take a look at your inbox and see some smiling people with their pets. So anybody listening right now. It's like okay. Those seem like two very different things. But i think when i talk about the unifying theme. It'll kind of make sense so really. The key that unifies our organization is that we really excel at identifying then rapidly building communities and systems to start influencing those niches and then can sell derivative products and services to those groups as well and we actually started off on the in house side but a came to light that there was a great business opportunity after we kept on getting interest about some of our podcast lick. Where'd you get those done. How'd you do this. And you know i'm not the brightest guy been so it took me a few times of people asking me that i finally figured out. This is something that people need an are interested in and maybe we should provide as a service so that kind of tied everything together and we've been growing year over year and business about four and a half years now and it's been a great journey so far so essentially your business is to part business one where you are creating content and websites digital assets for companies and then you also create your own content. Talk to me a little bit more about the path that led you into having a bifurcated business. One of the. I guess early experiences that i had in my professional development was actually started off in a medium sized to large size agency in the mid west. And i had the pleasure of working there for years and once i had moved locations. I was always enthralled with tech. But i had the opportunity to enter in the tech world so i got a developer position. Once i had moved to a different city and from there i followed tech career path and down the road. I had the opportunity to marry those two together and create. What essentially now is a relationship between business technology and marketing and build an organization around those three pillars at like to say that i had the foresight at the age of fourteen that i would figure that out as was starting off as an hourly employee but a lot of opportunities presented and i was able to move forward and really take advantage of what is a somewhat unique career path. There so when you were fourteen. You didn't envision

Unfold Productions Michael Green Google Michael Wicks Iran
A highlight from How COVID Has Affected The Malvertising Landscape -- Matt Gillis // Clean.io

MarTech Podcast

08:13 min | Last week

A highlight from How COVID Has Affected The Malvertising Landscape -- Matt Gillis // Clean.io

"Hub spot. You know. I had a marketing epiphany. While i was interviewing guests recently. And it's that you're marketing can only be as efficient as your analytics allows it to be and unless you're only running one marketing campaign in one channel with one piece of creative at a time. You're either going to need to make some assumptions or some assessments of multi touch attribution to know what's truly driving your success hub spot. Crm is an easy to adapt platform. That gives you the true understanding of what's driving results in your business their multi touch attribution reporting shows. You how all of your marketing and sales activities are driving revenue to your business so you can get credit for all your campaigns or course correct when you need to and since spots marketing automation tools are built on the same code base as their crm. You can automatically connect every customer interaction to revenue to make strategic business decisions rooted in value not vanity metrics and unlike most multi touch attribution platforms. Have spot is built for real people not for data scientists to learn more about how you can scale your company without scaling complexity. Good hub spot dot com and this podcast also sponsored by the wicks partner program. Look iran a professional services business. Right before i started working on the martinek podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at create their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom creative and that's what's great about the wicks partner program so when your agency or consultants in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coding and design freedom to create. Anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. So the wicks partner programs can help you find some business. Earn some revenue for every website that you can create and they're backed by wicks as industry leading security and performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and re imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program all right. Here's the second part of my conversation with matt gillis. Ceo of clean dot io. Matt welcome back to the more tech. Podcast say be here again. Thanks for having me. Ben excited to have you back Excited to talk cover years for second excuse. The language about the shady shit in marketing. You've got it. This is the kind of your area of specialties. Cleaning it up yes. Unfortunately i've seen some ugly stuff but yes it's fun to talk about it. Yesterday we talked about in what melbourne is works. Publishers and happens with ecommerce companies and it's not just shady guys in the basement dropping cookies like it used to be their site takeovers for publishers. We're also looking at some of the biggest companies in the world have chrome extensions which are dropping in promo codes and just effecting commerce companies bottom line so really mouth tising and sort of the e commerce version of it is happening and is caused by some of the little guys and some of the biggest baddest players on the block and curious to know a little bit more about the current landscape of malveaux. -tising what's happening today. That marketers need to be aware. I think everything. These days is covered by what happened to twenty. I don't know if you heard about it. But there was this global pandemic called covid nineteen and it really sort of shook up the entire world. Did that have any effect on the malvern. landscape it might of yeah it was obviously. It was an eventful last fifteen months for our company. We actually set out to raise money and do our financing at the beginning of kobe so imagine asking venture capital firms to invest in you when their doors were closed. That was fun but we successfully got through that. You're still here. So i imagine it works yet. We raised money. And i still have never met my investor which is kind of interesting in new but when the world took a pause last march it was obviously detrimental to publishers right so big. Advertisers took a pause right folks that were advertising movies or car dealerships. Anybody was trying to drive traffic anywhere. You couldn't drive traffic so they actually hit pause on their budgets when they all hit pause on their budgets it created this vacuum where now than ever. There was a ton of traffic because people were sitting at home on their phones or on their pc's and consuming internet content and the big advertisers. That normally would have been there at the end of a quarter. Weren't there so as you probably know. Programmatic media works from a supply. Demand perspective and prices are constantly moving so prices actually went down which credited pre good opening for bad actors to creep in and buy a whole bunch and so we saw pretty big surges in the early days of covid of malicious activity and it didn't last forever. Advertising demand has come back but bad actors will still continue to pick their spots and they still do a year and a half later. So why is the lowering of price. Something that leads to more malveaux tising. I understand the concept of well. It's easier for them to buy inventory so there is a surplus of supply. There's more inventory available. They could buy more advertising and more people at kind of understand that process on the flip side. There's also a bigger opportunity for the good actors to buy that same media at discounted rates. So why was it that melber -tising up to the open air out of the room as opposed to it just being an opportunity for smaller brands to take the media that the larger brands were gobbling up. I think you're right. The reality is the probably weren't enough. Good guys to pick up the slack. And i think traffic surged right so with everybody sitting at home and on their machines there was a whole bunch more traffic. That wouldn't have normally been there. I think to understand it truly you have to like put your performance marketer hat on and understand like how performance marketers actually go and execute these campaigns which you probably very familiar with which is like. Listen it's a game of arbitrage you're trying to buy at the lowest rate in return the most amount of money so when prices go down it creates an opportunity for bad actors to spend more at lower prices and hopefully drive more engagements. So that's exactly what they were doing. Yeah i guess. I understand the principle. I just don't see whether it'd be a relative increase in malvern ties in with the increase in supply. You think that the you know if ten percent of the ads are bought by malvern measures you would think that that would stay consistent no matter how much. The supply fluctuates. Because there's still good advertisers that want to go and buy the inventory no matter what the prices and when it goes down they get it for cheaper when it goes up. They buy less of it. The relative increases. What's interesting to me. And i think also what we saw was that bad actors had the ability to buy inventory that they may not normally be able to buy at that point in the quarter and so you know the media trading happens. Is that january. Most brands don't have their budgets finalized. So there's a lot of performance demand out there that actually plays well earlier in the quarter as you get later in the quarter brands have got their budgets secured and they're spending heavier and they'll usually spend obviously right through to the end of the quarter while on march tenth when the world kinda hit and all these big brands that were spending money hit pause. They created a big opportunity for that actors to buy inventory on sites that probably would have either been sold out or they would have been priced out where they couldn't make the arbitrage. That would make sense for them. So that's exactly what happened. So when every movie company in every car company and brick and mortar retail when they all take their budgets and go home that actors were like. Here's an opportunity for that. Used to be a two dollars. Cpm i can. Now buy that for eighty cents. I can now buy that for twenty cents

Malveaux Matt Gillis Wicks Iran Melbourne Matt BEN Malvern
A highlight from Ep. 582 Giro D'Italia 2021 Stages 14, 15 & 16 | Between Wine And Food By Marc MillonMarc Millon

Italian Wine Podcast

04:02 min | just now

A highlight from Ep. 582 Giro D'Italia 2021 Stages 14, 15 & 16 | Between Wine And Food By Marc MillonMarc Millon

"Smith while you don't forget the testing welcome to this special edition where we talk. Lines and the dahlia. We held an exceptional clubhouse wound dedicated to but it was not recorded. I know i know bummer. But anyways without about sharing some note about the stages of the written and read by mark millon a food wine and travel writer and the author of numerous books as well as magazine articles published on both sides of the atlantic. Stay tuned smith. While you don't forget this testing teams the juggernaut that is zero. D'italia rolls relentlessly on as we approach some of the most exciting stages in the highest mountains. Here are my reports for stages fourteen fifteen and sixteen stage. Fourteen ci two dalla to monterey his own gone two hundred five kilometers. Hope it's what drives us all on. It's what makes us get up in the morning. Hope is what gets professional cyclist out of bed. In the dead of winter to put in the hard kilometers to prepare themselves even just to be able to take part in a grand tour like the jitter the tanya. It's what makes them keep writing every day over three weeks. When every muscle sinew and bone in their body must be aching an utter agony. Yesterday's route from ravenna to vote. Ona passing through. Oughta and montoire in homage. Dante alighieri was a day for most riders just to recuperate and try to recover before the arduous days in the mountains it could not have been flatter or straighter. It was day when there was absolutely no hope for a breakway a small group of riders to try to get ahead and hold out to the finish and yet a trio led by the indefatigable simone pillow. Who's proving to be this year's most combative rider tried all the same. Even when the full might of the peleton was bearing down on them in the final five kilometers when it was clearly hopeless to hang out any longer they still made a final acceleration to try and prolong their moment in the sun for just a little longer. Why what drove the mon- when there was absolutely no point whatsoever. why did they expend precious energy and fatigue. They're already aching muscles. When there was absolutely no benefit to be gained it seems that hope becomes a habit a state of mind so they just drove themselves on. Hopefully giacomo needs solo. The italian and european champion knows about hope as much as anyone one of the most popular writers in the peleton. He's an immensely talented sprinter. Who so far has been unable to win a stage in his home grand tour finishing second on countless disappointing occasions. What must have gone through his mind. Then at the very end of the stage when having been delivered to the final two kilometers in perfect position by his hard-working becca hustles team. He saw eduardo. Fini of jumbo visita accelerated such an astonishing pace for a final dash to glory along the straight corso. Porta nuova verona. It was an audacious move and feeney was powerful enough to open up a sizeable gap. That look almost hopeless to re-lane did need at that moment then that he might have to settle for another second no he believed in himself because he had hope in his heart gradually quickly almo super humanly. He pounded after his countrymen got back onto his wheel sip stream for just a moment and powered past him arms aloft.

Mark Millon Smith Simone Pillow Dante Alighieri Monterey ONA Ravenna Atlantic Giacomo Fini Becca Eduardo Feeney Lane
A highlight from 106  How OKRs and This Leader are Focused on Advancing the Knowledge Worker Economy.

Ultimate Guide to Partnering™

01:07 min | 2 hrs ago

A highlight from 106 How OKRs and This Leader are Focused on Advancing the Knowledge Worker Economy.

"I two objectives and key results and it actually has. Its history going all the way back to the philosophy of peter drucker but really got its birth with andy grove at intel in the seventies and then sort of launched into stardom with google's adoption of it in the two thousands. And basically what i say is this is the primary goal setting methodology that every organization in the knowledge economy is going to use the reason. Why is it's organized around effectiveness in outcomes instead of productivity and output welcomes the ultimate guide to partnering in this podcast vince. On a proven industry sales and partner executive brings together technology leaders in this form to discuss transformational trends into deconstruct successful strategies to thrive and survive in the rapid age cloud transformation. And now your host vince museum. Welcome to

Andy Grove Peter Drucker Intel Google Vince Vince Museum