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A highlight from HRH approved! A Properly Posh New Talent Ep Set in Royal Surroundings - Meet Net-A-Porter's Modern Artisans
"While, you might know that with each series, I always try to do an episode on new talent and interview a few different designers in one go. Now this one is a little different because the three young designers are going to meet are part of an initiative by yuks Net-a-Porter and collaboration with the prince's foundation. It's called the modern artisan, and it's the second edition in 2022. And it saw 8 fashion designers graduates from Italy and the UK worked together at dumfries house in Scotland. Now dumfries is so interesting. I've always wanted to go and I got to visit, so you're going to hear all about that. But while they were there, they undertook this crazy intensive training program for several months, learning how to actually do small batch production. And the end result is this 13 piece capsule collection, that's all about craftsmanship and sustainability. So they did things like worked with carbon sink, which is a like an environmental consultancy to map the footprint and minimize the impact of each garment. Some of their mu zero waste pattern cutting. And they're obviously paying attention to more sustainable materials. They also used product passports or digital IDs. We've actually got a show coming up about this in the future. And what it means for circularity. But really interesting. Anyway, we'll put all the details in the show notes, plus a link to check out
A highlight from How the Power of Storytelling Is Igniting the Iranian Protests
"BOF podcast. It's Friday, November 25th. What is happening in Iran now is the largest civil rights movement since the revolution there in 1979. For over two months, people have been risking their lives, taking to the streets, following the brutal killing of masa amini at the hands of the so called morality police. These are the videos Iran doesn't want you to see. Police firing in the streets. Women cutting their hair, burning her jobs in rage. Students demonstrations. People have taken to the streets across Iran, angrier at the government after a woman died while in police custody. This is how UN high commissioner for human rights Volcker Turk described the situation there at the 35th special session of the Human Rights Council earlier this week. It paints me to see what is happening in the country. The images of children killed of women beaten in the streets of people sentenced to death. We have seen waves of protests over the past years, calling for justice, equality, dignity, and respect to human rights. They have been met with violence and repression. According to the UN, more than 300 people have been killed in the crackdown, and more than 14,000 have been arrested. But what makes this movement different from previous uprisings is that it is going global. Since the beginning of the protests in September, the Iranian Diaspora all around the world connected together by social media are using their networks, skills and resources to bring attention to the human rights crisis that is unfolding and creative communities in contemporary art and fashion are getting behind the movement too. This week on the BOF podcast, I sit down with two creative leaders from both sides of the Atlantic to hear their personal stories of being part of the Iranian Diaspora, and to learn about the work they are doing to help people understand the intersectional solidarity of this movement by activating creative communities to share their stories. Here are Moshe madara and Dina nasir Hadid on the BOF podcast. This is a conversation we've been trying to align for quite some time, but before we dive into everything that's happening in Iran and all the incredible work you're both doing to activate creative communities around the world, I just wanted to get to know you a little better. For our listeners, but also for my own benefit and maybe we could start with you dean and you could tell us a little bit about your personal connection to the Iranian Diaspora. Sure, so I was born in Iran. I was born in 77 and I left when I was about 18 months old and my family has never been back. I've lived between Europe and the U.S.. I grew up mainly in transfer a big part of my life. And then I studied in the U.S. for university, and then I basically worked between New York, Paris, London. So I think I was very much like many other Iranians as citizen of the world. But my roots and my culture were always really important to me. And the more time went by, the more I felt just, you know, really not only connected, but I just had this need to reconnect with where I came from as much as possible because for many of us, it hasn't been easy holding on to where we come from, because I think that for many years, Iranians who left after the revolution were very deeply traumatized. And that created a bit of a segregation for some time, at least on my end, where I grew up. That's what I noticed. So we were very close with each other and our community when I was growing up, I actually grew up in South of France. We were really close between the Iranians from the Diaspora and the Lebanese, who had their Civil War around the same time. But it was a very long process to be able to reconnect properly with where I came from and to really reconnect with our community. Because I work in the art world, I was lucky enough to be able to really reconnect with my country through arts and culture and through artists mainly. So my family has been my country mainly for many years, but when it came to culture and properly the arts, et cetera, that's really what reconnected me with Iran. And I started going back 15 years ago to work with some artists. And through the cultural channels, really, that's how I kept my connection to Iran, all these years. But my family has never been back. So that's my story. What about you? What's your story? And how do you feel? I mean, it's interesting to hear Dina talk about the revolution and the collective trauma that came with that exodus. How do you relate to Iran and the kind of Iranian culture and being part of the Diaspora? I think every Iranian I know has spent the past three months meditating on this question because I think of us as domesticated Iranians here in the west, many of us were calling ourselves Persian. Whether it's from trauma or safety, we rebranded ourselves as Persians and I myself included over the past three months have been thinking a lot about how Iranian my life has been and will be and I was born here. My parents came here as young students and I was the accidental first child. We moved back to Iran and then my parents were warned by their parents to leave in 79 that in fact this revolution was truly happening. There is a deep level of trauma for every Iranian in the Diaspora. I wonder sometimes, are they happier than we are? We are so separated from our country. We are so alienated from ourselves and our culture. So I grew up in a house with two grandmothers that only spoke Farsi in the home and we only ate Persian food in the home and being Iranian was something that my parents instilled at us very young. It was always a conversation of how full of pride we should be of our culture, our language and our food, but I think when you're a child who was born in the 70s or 80s, it's unavoidable the trauma of the Iran hostage crisis and as we'll shift to said so brilliantly in an interview last night that our country has been taken hostage over the past 43 years and there's a tremendous amount of shame, I think that we all feel that the Iranian people are on a global stage represented by and then Islamic Republic that does not mirror the values or the culture of the people and for anyone who's ever been to Iran and I've been many times. I've never been somewhere that is more warm that is more beautiful that is more rich with culture where someone will welcome you into your home and make you a meal or take you to the bazaar to show you the best place to find the pistachios or a gold necklace you're looking for and I've been to a million zillion airports in my life and I've never been to an airport where the entirety of my family shows up to greet me at two in the morning and I don't know that I've ever felt more loved anywhere else in the world as much as I have when I've been there and so for me as a queer Iranian who has felt mostly isolated for my culture, there is a deep, deep, deep yearning for me and I think for many of us rather than dream of a home in Tuscany or in Greece that you would be able to have a home there. And so for us, I think this is a fight for freedom. And I think this is a fight for identity, but I think many, many, many of us are fighting to
A highlight from Vin and Omi are the UK's Most Interesting Fashion Designers - and they Have Nothing to Sell You but Ideas
"Business and madness of fashion. And we're back. Welcome to series 8 of wardrobe crisis. Finally. It wasn't much to take this long. I can't believe that my planned break over the middle of the year extended quite so many weeks. But I've been writing a new book and it just eats up your life writing a book. I'd forgotten what it was like, but you just do nothing but think about the book and it just takes up all your brain capacity and it's just really full on. Anyway, I've done it. It's finished. I hope it's good. I do know it's about the future of fashion and it's going to come out next year published by Thames and Hudson in 2023. So thank you for bearing with me and I'm so happy to be back with you because my podcast is my greatest love. I just love this and actually not doing it freaked me out a lot because I feel like it's my main squeeze. Anyway, if you can help us spread the word that we're back with this series, I'd be so happy if you could share on social media and just let people know that we didn't disappear. As you know, I'm on Instagram and Twitter at misses press, the show is at the wardrobe crisis, and of course you can find our show notes as usual on our website, which is WWW dot the wardrobe crisis, dot com. Anyway, I did record some incredible conversations while I was doing my book, just didn't actually get to editing and publishing them. So I've been saving up for you some really amazing interviews. And I can not wait to share them with you, which we'll be doing weekly from now. So no break over December and January, you can take us on holiday with you. All right, first up, this is a corker. First up is a brilliant British fashion duo, or should we call them conceptual artists? I believe that to you to decide. Should we just call them rat bags, radical rat bags? They are vin and omie. Certainly, they are eco pioneers. They've been inventing their own sustainable materials for years, and generally challenging fashions conventional way of operating. Now this conversation was recorded in the Cotswolds over the summer of the British summer. And it was before Prince Charles became king Charles the third. So it's very interesting to hear them talk about their experiences having met him and worked with him or well, not with him, with his head gardener at highgrove house. And with the princess foundation. So they've been repurposing plants, nettles, willow, and turning it into cellulosic fiber from the grounds of high growth house. And also turning HRH old plastic plant pots into jewelry. Hysterical. So you're going to hear all about that. You're also going to hear them telling it like it is about how they think much of the sustainability talked up by commercial brands is frankly a rubbish, more rubbish than the plant pots. So, well, what should we say? Vin and army are just not your classic commercial brand, I guess I'd say. But they are a very fascinating one. Their fans include their good friend Debbie Harry, who literally models in their shows. I mean, it's amazing. They've actually just made a feature length film about the far future or shall we say the end of the world starring Debbie Harry. So there you go. And actually I was thinking about their show. So Debbie is frequently modeling in their shows as are many other really interesting artists and musicians.
A highlight from Nick Knight on Why Creativity in the Metaverse is Fashions Next Frontier
"Articles of interest is a podcast about what we wear. It's for people who are passionate about clothes and for people who think they don't care about clothes at all. In our third season, I Avery truffle men will take the plunge into the intricate history of preppy clothes. It's a whole fascinating series of events that turned preppy into arguably the great American look. From PRX radiotopia, subscribe to articles of interest on your favorite podcast app. Hi, this is Imran Ahmed founder and CEO of the business of fashion, a welcome to the BOF podcast. It's Friday, November 16th. There has been much hand rigging in recent weeks about the metaverse. But fashion image maker Nick knight is not faced. Leaving aside the business troubles of companies operating in the space. Nick sees the metaverse as a fertile space for new forms of digital creativity. He recently launched icon one NFTs in collaboration with model and creator giselle. By creating collectible works of digital art, Nick believes fashion creativity can shift to this new medium, just like it did to live streaming, social media, and other forms of digital creativity, which are now part of the fashion firmament. This week on the BOF podcast, I talked to Nick night about how he sees digital creativity evolving in the fashion space and how anyone who's looking to the past will simply be Here's Nick knight on the BOF podcast. Mister Nick knight, how are you? I am, ran. I'm fine. I'm very, very happy to be talking to you this morning. But no, all good, thank you very much. Well, it's a pleasure to speak with you. I was thinking back to 2008. When you and I first sat down for our first in depth interview. And then many years later, we actually also sat down again for this podcast, but all of that happened pre-pandemic and for those of you listening who haven't heard my first two conversations with Nick. We will put links to them in the episode notes because there's a lot there that Nick and I covered, but where I want to start today, Nick is just get a sense of what the last few years have been like for you. Have they been transformative for you just as they have been for so many of us, you know, the pandemic. How is the pandemic? And the period intervening since then changed you and the way you're thinking about your work. Well, actually, quite fundamentally, I think you're very accurate at what you said. It has for a lot of people, about everybody, being a moment of self reflection, a moment to sort of really sort of take stock of who we are, what we're doing, all those sorts of things. And when it first started, I remember thinking, okay, so I'm going to be forced for the first time in my life to take a holiday. And I dug myself a vegetable patch, got myself a greenhouse. I was starting growing vegetables and who knows what a food was going to come from and also it was nice to be in contact with the soil. And the earth is something actually, I think, quite therapeutic of actually growing things and creating life in that way. And of course, that's not at all how it played out. think spent the previous 20 years saying fashion has got to communicate digitally and there's a new way of doing this and fashion shows fashionable anymore and it should look at the people like Ricardo tisci, iris van herpen, John galliano, Pierre Paolo from Valentino. They phoned me and said, basically, how do we go on? We can't physically be in the same place, Nick. So how do we create campaigns? How do we fill our magazine full of editorials? What do we do? So actually, it became incredibly busy. I spent most of the pandemic perfecting the art of remote shooting. So whereas you have a camera set up in the studio wherever in the globe in Los Angeles or Tokyo, but from my house or from my studio in London, I can see through the camera lens and I press the zero key on my keyboard where I keep out of my computer. And it takes a picture across the other side of the world. Wow. It's just a bit wow, actually. And the model on the other side of the world, whoever it is, I can see them, they can see me and they can hear my voice. It gets huge screen gets put up in the studio and I sort of boom in kind of directorial instructions just like I would do if I was in the studio with them. So that's ushered in a new way of working on a new way of almost considering what we do because the image of a fashion and photographer is really hasn't been updated since the mid 60s. We still, to some degree, rely on that old image from the antonioni film blow up of a sort of David hemmings being David Bailey, more or less. And being all that sort of the version of that sort of fashion photographer. And large extent that hasn't really changed. I mean, there is sort of nuances of that, but more or less, that's a sort of public perception. And it's never what I particularly like to be honest. I've never felt at ease with it, but I've never felt that's how I want people to think about what I do. So it was, to some degree, I hopefully aspirational vision of how to create fashion imagery, started to come to mind. So the idea that I would walk into my studio and there's a bank of screens and you click on a button and room, you open up in LA or you open up in Milan or Paris or wherever it is, that seems to be a lot more kind of coherent with everything I've been doing and thinking about. So that was one thing. So a lot of the shooting kept on going, and I shot through zoom or through different platforms.
Balenciaga’s $1,200 Sagging Pants Are Being Decried as Racist
"Is being criticized over these. I'm sure you guys have seen. These sweats have boxes attached to them before. Yeah and women. They've had that for women like all different brands like the underwear shows above the longtime ago. Right so they're saying it's a boxer detailed designed to be visible above the waistline of the sweats so people and these by the way it costs eleven hundred ninety dollars but people are saying that gentrified sagging now and that's what people are upset about. He's saying that if we slash black kids were are this. We were going to be statistics and not do anything with our lives. Just for some years to pass him balenciaga to sell it for twelve hundred dollars. I don't care if they balenciaga's or you know just some regular levi's what you boxer briefs showing why you want you boxes showing. Why why are you want you draw. Sean there's been literally laws that make it illegal to have sagging pants at fashion designers are profiting off of the same thing. Black people were criminalised for
Aeffe to Acquire Full Control of Moschino
"Group i africa now owns masino. One of the top two brands. I routinely mispronounce. What's the other one lisa. Because she she see you. Did you just did it. I know because. I had to think about it. I was thinking hard. I wasn't going off the cup. This brand had a seventy percent stake in mosquito since one thousand nine hundred nine which was a couple of years after the death of the brand's founder franco most keno. He had started the brandon. Nineteen eighty-three and and actually. Since the beginning. I had been licensed partner and production and distribution partner for its men's and women's collection so they have been working hand in hand for almost forty years now owns one hundred percent. It bought the remaining thirty percent of the company for a combination of cash and other capital amounting to about sixty six million euros. Yes sabrina that is a lot of money. it really is. If you've never heard of it was started by alberta ferretti and her brother. The group also owns alberta freddie though mar blue girl cacharel amazon. Paul got i was looking up something about this story and happened upon an old new york times article from nineteen ninety nine. It was about the original. I ifm majority by of mosquito commented on other recent acquisitions by lvmh prada fendi. So nothing really changes. I was a little worried about them until you said that. They have been working together for decades. Now i'm not so worried like they understand who they're dealing with. They will let this brand continued to be lovely and weird. Which is how i like them.
Patrick Mahomes Set to Release First Signature Shoe
"Loving the Packers, Patrick Mahomes, this came out not too long ago tonight. Holmes tweeted this out. He's got his first signature shoe coming out on August 23rd, and he put out the picture not too long ago of what his sneaker is going to look like, and it's a neon Adidas sneaker. It's a running shoe, and I gotta say Usually I hate all the new sneakers that come out because they look awful. I actually like the Kyrie Irving one that he said I had nothing to do with. This is a terrible shoe. I'm like I actually thought it was okay. But I actually was some last minute design jeans. Yeah, but still I kind of like I'm like, Oh, this is not that bad. Look, I'm expected to be like the Steph Curry. Just the white shoe that looks like it's a SportsCenter logo on it. No, I mean she was pretty good. And you know what My home is A sneaker is pretty good, too. You know, it's got that it's I mean, you know the the light green is kind of weird because you know you figure my home's chiefs. But It's an Adidas shoe. It's got. It's got his logo on it. It's a pretty decent looking shoe. I gotta say it's something that it looks like. I I would see it if I go in to buy sneakers, and I would see the Adidas racket where everything this would be a normal sneaker in there. It's not. Oh my God, This is garish. It's outlandish. It's this sneaker looks pretty good. I gotta say. I mean, it's a good looking shoe. They come in wide. Check, and it's solid and sporty. You know, it stands out because I mean, look how many pairs of White and black or black and white. You know, whatever the dominant color is Tuesday. You need no, you need some flavor in your closet as well. And I think they're only like 130 bucks so affordable too. Oh, that's not bad. That's not that's the other part that comes You know the secondary part to this, like, alright. Do I like to design check? All right. How much do I have to stretch my wallet? And it looks like it's an affordable line so good on him. Can't wait to see what
"Not Your Mother’s Tiffany" Campaign Sparks Backlash
"And company has a new marketing campaign. Just about everyone hates it so in this campaign which is online and it's on posters. There is pictured some variety of a young woman looking real cash wearing a piece of tiffany jewelry. She's wearing like high wasted jeans a tank top kind of thing and the big black taxed just says not. Your mother's tiffany. This is the first big campaign since. Lvmh bought tiffany's last year for remember it. Sixteen billion dollars. Then the pandemic and people weren't exactly buying jewelry which was not a good luck for tiffany. The rams of laying low and now that we are emerging from the pandemic fingers crossed. It is clear to just about everyone in the jewelry and luxury markets that tiffany is sort of olden dusty and could use new energy. They just recently pulled this trick where they made everything yellow including their bosses. They were disliked throwing off the norm. We didn't even talk about that but it did a yellow campaign yes and they try that at the same time. It's also becoming clear that gen z. Is ready to spend money but they are very particular about where they're spending money. You have this campaign that seems to be targeting gen z. Or a very young millennial but at the same time you are discounting you meaning tiffany. Tiffany is discounting their core market. Which is women are at the very least millennial age if not older right discounting completely forgetting that they spend money with you. They don't seem to want to be told that the brand isn't for them anymore. So social media hates it analysts and branding experts hater. I hate it. I think it feels cheap and to like some up. How cheap this is. I really liked this quote from marketing brew. They had a bit from katie. Keating who is founding partner and co chief creative officer at an ad agency called fancy. And here's what she had to say boy. Do i have a lot of feelings about this campaign. None of them good. It's too easy. It's been done plenty of times in one version or another to say desperately. We're not old fashioned. No really. we're not it's like they're apologizing for the previous one hundred eighty four years. Yeah and then. There's the issue of tossing one generation away in favor of another not cool especially when that other generation has been loyal customers for
Unpacking Fashions Role in Slowing Global Warming
"Week. The united nations intergovernmental panel on climate change released a new report from the world's top climate scientists warning that global temperatures will rise one point five degrees celsius by twenty forty and underscoring that human influences unequivocally responsible for global warming since the late nineteenth century. The fashion industry's greenhouse gas. Emissions are estimated to be between four and ten percent of the global total on this week's peo- of podcast deputy editor. Brian baskin is joined by. Michael szadkowski mrs stain ability advisor and former vice president of sustainability at nike. Leyla petrie chief. Executive of sustainability consultancy twenty fifty and hannah pang head of marketing an advocacy and sustainability consultancy for tara to unpack fashions role in slowing global warming. Here's michael cichowski. Leyla petrie and hannah pang inside passion michael. I'd like to start with you and get a little bit meta. Why is this fashion problem solve. I mean let's say i'm nike or gucci. You look around. And i say i sell clothes. Not making cars not operating a coal fire our plant. Why do i need to be thinking about the surgeon. You sure Thank you brian so I think it's important to note that It's humanities problem solve and fashion as one sector on that needs to be carbonized. Serve regardless of what Sector you find yourself in. We know that we have to reduce emissions vary significantly between now and twenty thirty and then on the way to twenty fifty and so Roughly reducing emissions by half by twenty thirty And and that's by twenty fifty There are a number of estimates of fashions greenhouse gas look rinse We can talk about this in a bit more detail. The data is not ideal But we do know that fashion does have a significant carbon footprint and as with other sectors much reduced that and so You know we know the effects and we. We know the predictions of where we're going if we keep on their business as usual trajectory And so fashion because of because of its impacts and also because it seeing the impacts of climate already happening in the supply chain in particular in places where the impacts of climate are being are happening We know that it's critical. Issue the sector to address. Thank you and love to get into the data question in a little bit on this more than any issue. We're talking about today. Hear a lot about the need for collective action for the industry to work together and you've been involved in. Some of the industry's biggest efforts on front in to tell us how that's going. I how much progress has been made in. Also why some necessary for brands you think of this as an industry problems New problems grand. I mean i think fundamentally this is a problem which no individual company consult when his i you know we have all sorts of invading intractable issues around infrastructure around incentives around policy. No-one acting really occurred within that system without being affected by it so all these brands have supply chains. Good three targets that are also dependent on And really what we realized. Is that everybody in this. Sector is co dependent on each other other actors like policy makers is to
Adidas to Sell Reebok to Authentic Brands
"Sell Reebok to authentic brands Group for $2.5 Billion. With the deal expected to close in early 2022. With the purchase authentic brands will add Reebok to its lineup of several struggling apparel companies that they are trying to revive. Including Brooks Brothers, Aeropostal and Forever 21. Authentic says they will work with Reebok to strengthen its business and keep stores open.
How Eco-Friendly is Fashion Rental, Really?
"Very excited to bring you this new episode all about fashion rental and how sustainable is have you been reading all these headlines questioning sustainability credentials. Because i've been everywhere. Now the popular angle was you may as well throw your clothes away. Because rental isn't eko wrought What do you think of this. His a selection of headlines and leads from popular media on this topic. The guardian went with a study has revealed that renting clothes long touted as one of the inverted. Commas onces to fashions sustainability crisis is worse for the planet then throwing them away dazed reported on the harmful environmental impacts of clothes jazz from transportation to upkeep glamour magazine. They said renting your has just been cooled out as the least environmentally friendly fashion option. And so on now all of this came out of the publication. In a finnish scientific journal of a study by five researchers from looked university led by jakko lebanon. He and his colleagues villa usa. Tallow anna harry curran and lassie linen compared the environmental impacts of five different scenarios around owning and disposing of clothes these included renting resale and recycling. Now when you do a study like this you got to make some decisions about ways dot and you'll methodology like what kind of garment we a cat. Where is it made. What's it made from. And where does it travel. So what market is it being sold or rented or recycled in an what's your average baseline for usage like. How often does it get worn. The research has decided on a pair of jeans made in bangladesh and consumed or rented or accessed in europe.
Fashion Brand Founder-Influencer Amanda Steele on Being One of the First 'YouTubers'
"Hey amanda welcome hi. How are you the so talk to me. Oh my gosh you are. You're not old. Let's say to say that you've been creating content for ten years. How old were you when you started that youtube channel. I started my youtube channel. When i was ten so out twelve years. I feel like that's so interesting. Because i mean that was of course a longtime ago influencer marketing or even just youtube was not what it was. Today tell me about the value of. I guess getting in early. We're hearing that all the time especially on tick-tock were those players that got in so early really have an advantage. And how how do you see that. Yeah i definitely think that most of my success came from me doing it so early. So i can definitely say but that's real and i credit that for sure i think just when it gets overly saturated whatever platform you're using just really hard to get your content seen so getting an early for sure helps helps out but i think it really just comes down to the quality of your content. Like what you're really offering. You don't have to think. Like oh. I should start now because it's too late like there's too many people are they gonna notice me just as long as you have purpose and you have a great content. You should be successful. Did you know to be so focused and to really hone in on beauty and makeup and one space. I just know i have a ten year old niece. She's all over the place and would love to be like heather on youtube channel. It wouldn't be professional. That's for sure. Did you know to kind of really like keep it focused. Your focus was makeup from the get. Go out at your channel of all. Well i guess it it was just me as a fan so all my content has come from what i like at the time while i'm interested in so when i started my channel i always wanted to be fashion designers so i was watching a fashion halls look books so that's like what got me into youtube but then once i got to you to a fashion hall leads to a makeup tutorial and now i'm obsessed with make up this whole new world so i kind of like paused a bit on the fashioned content and like really dove into make up because it was new and exciting to me and i was learning and there's so many like products to try and like discuss rather than you. This is what i would say. I got this top. This is the same jeans. I wear three times a week or something. You know
Olivia Rubens on Her Unique Knitting Designs
"So right before. The uk went into lockdown one of the final in-person fashion events for me was seeing the l. c. f. m. a. graduate. Show at the camden roundhouse. And i remember thinking. Oh my goodness who is this. Designer with. These amazing knits balaclavas. And i've never seen a style like yours. Before i mean your collection was on one hand so technically exquisite and on the other hand very dystopia and with you know the doll head handbags construction. Could you tell us what the influences behind your collection were. Yeah thank you so much. Wow yeah seems like is very odd. That was a time when i wasn't even thinking about kobe. It was on the other side of the world and all i was thinking about this collection out on the runway. It was really about you. Know overall femininity and identity might view grant in the end ended up. Being quite nihilistic which was that we can never fully know who we are as people and as women Somebody said something to me. Wants which was just that in order to know yourself completely. You have to meet every single person on the planet because you'll present a certain version of yourself to every single different person so unless you do that. It's impossible so i kind of ran with that. I was also kind of making criticisms about myself. Like i like to do. Just kind of point out little funny things by society in about myself and other and other people and the way that we kind of assume people's identities i think is hilarious like people watching which was something you know at the time that i was doing a lot because i'm sitting on the tube like so many hours of the day so that was part of it. It's just kind of assuming people's like based on stereotypes and kind making up stories in our heads. Because what else are we gonna do. We're sitting on the to and then this this idea of nature versus nurture so. I used victorian children as references. I came across this little vintage book at the vintage fair. A pitiful audie in florence. And i just thought it was so hilarious because these these children. Which are you know. They're supposed to be fun and playful and crazy but they were just so static and each one of them was so serious. And when i was reading up on victorian photography they had to compete with painters at the time for some reason always turned out serious and so all these photographs that they really style them like we have to get it right but when arguably now we would we would say that we capture someone's full essence when we get a candid photo of them so that was really funny and then the the modern version of that was hatching girls and do they become who they are because their parents are because of them or did they choose to do that. And so there were some hilarious references in their garments and i watched way too much reality. Tv and which is where all the toys and the dolls came from in that whole collection.
How to Integrate Immersive Experiences into Physical Stores
"I wanted to start krishna with you. essence which is based in montreal. A few years back pre pandemic opens something that you are all calling an immersive flagship as a digital retailer. This was a unusual move first of all. Why did you need to open a flagship. And what makes an immersive flagship different from a regular retail store. Thank you for having me. And i think the way you framed. The question at the outset is exactly correct is how do you create an immersive experience. While making sure that it's relevant to your audience and i think for our our audience who are disproportionately millennial in jen's e they are very open to brand like ours. Having a perspective that is broader than just fashion and the products that we sell and that really speaks to the success of our online editorial platform but they are also highly attuned to something that doesn't feel appropriate or sits out of context. And so i think it's so important to think about. How do you create something that is meaningful for the customer and for us. That really started with this idea of. How do we reinvent how commerce takes place in the store in so before our flagship. We small boutique store and we saw this behavior amongst our best customers where they would come in and ask to try on items mark vast online a storm through personal shopping appointments and we said if a small number of customers aren't this why not democratize it and make it accessible to everybody and so we built to technology and operational backbone that allows anybody to come in an appointment and try on any item from our extensive online array in you know. We immediately saw a strong uptake from this. We have as many as one hundred fifty appointments a day in the store. And so this is an appointment driven model. Not as a gimmick but it's the actual commercial engine that drives the store
Kim Kardashian's SKIMS Is Headed to the Tokyo Olympics
"Kim kardashian as going to the olympics not exactly but it sounds funny to say it. Kim kardashian inner line skims who's going to the olympics. It will be the official underwear and sleepwear brand for us olympians paralympian which may make you wonder something so like we have off. Lauren has been making opening ceremony uniforms for the us. Since oh eight. Nike suppliers the warm ups. And some other stuff. That's worn while doing sporting events. Is there actually an official under ruse provider for the athletes. It turns out. It is not unheard of in australia. For instance jockey provides undergarments to the athletes. But this is a new thing for us olympians and paralympian. And that's actually one of the things. I like about the skims marketing that kim used to announce the i don't wanna say collaboration. But i guess the partnership she highlighted in her instagram post to announce this both olympic and paralympic athletes There are wearing her items like briefs and sports bras. it felt inclusive. And i liked it. I thought it was a cool way for her to like up front on the front of her instagram's it'd be like there are these two groups of amazing athletes that are competing. And they're gonna wear my stuff but my one hang up with this is and this is just me personally. Speaking my own opinion if world class athlete and i are going to the olympics. I don't think this would be the time to suddenly like change my underwear routine. I think i would wanna be wearing exactly. What i know is comfortable and fits me well and feels good. I'm not be taking any risks on any new styles materials. If i have a lucky pair. They've got to be ready. I just i just don't know how many athletes are actually going to wear these products at the games. But i gotta be wrong.
J.B. MacKinnon: What if the World Stopped Shopping?
"Day the world stops shopping is a fascinating experiment. In what if outlined your thought experiment had did you set up. Well it imagines that one night. I suppose we awake. We not often we wake up and we no longer have the desire to shop. We immediately reduce our consumption by watch. How much that was the first question. I had to ask myself. Obviously you can't reduce consumption by one hundred percent because at that point you're not acquiring any food clothing yourself in any way. I almost randomly an gut instinct kind of way picked a twenty five percent drop in consumer spending so across goods services and experiences and Started taking that out to the world. And i had sources saying to me. You know this is too ridiculous to even contemplate too absurd about too much. People said well you know. We can't even talk about that extreme drop in consumption. You know you thought. Experiment is is farther than i want to. Then i'm comfortable going with you and then of course it happened. Why was nearly finished. In fact writing the book when the pandemic struck and more or less overnight consumption in many countries dropped by about twenty-five percent became very became. Eminently real
Marc Jacobs Runway Sets Bergdorf Goodman as Exclusive Retail Partner
"Jacobs is partnering with bergdorf goodman as the designers exclusive retail partner. So marc jacobs skipped the past two seasons of showing a collection which is significant. He presented his fall collection at the new york public library and projected the runway show on the building of bergdorf goodman on fifth avenue simultaneously which is pretty dope. It marks the beginning of a partnership between the designer and a store. Just a new iteration with that. Because he's been a part of that store for a long time bergdorf goodman will be the exclusive retailer to sell his runway collection. This fall it will be in stores and online and october jacobs said that the store has been a supporter of his since the mid nineteen ninety s the bergdorf goodman fashion director. Linda fargo said quote. I think we've had him at bergdorf since the mid nineteen ninety s. And as far as i'm concerned he's as much a part of the fabric of the store as the main floor chandelier adorable compliment to be compared to a lamp. I may add like you all sparkley. You are part of this building. The collection will not be available in jacob's own stores. That's this significant like they are the exclusive partner. His stores will only feature his contemporary. The marc jacobs line his street. Where line haven or his off price
Selfridges Andrew Keith on Post-Pandemic Retail
"What can you tell us about. What's being planned to accelerate if you will the return of shoppers in a very. You know people are still a bit afraid of being in crowds and in the public. I think that what we creating within the selfridge's stores in all older locations. We're in for all four. Locations is a destination and so it's about being able to create a space where people want to go for the day. You can go. You can have a dinner. You can be on the soul cycle. You can have a full head to toe facial treatments and the fact that there is no where else that brings that together with the spirit of community and being able to talk to the local community through these hubs is something that's unique to us. So when each of these stores each of these destinations we're working with local creatives. We're working with the local charities around the charities that support our vision around mental health the homelessness and sustainability. And we're able to bring that together so that people can really feel eleven of connection that is unique to those stores and so the experience that you get within selfridges oxford street is then curated differently to reflect the experience in manchester in exchange square and likewise in birmingham because each of these communities has diversity. It has its own entrepreneurial kind of environment around it and it's important for us to be able to reflect that so what we're seeing. Is that footfall. All of the locations is improving with deepening the relationship with the customers particularly with the domestic customers in these cities where really building market share throughout the uk with that domestic customer and that combined with a really compelling digital of means that you've got the synergy between the two which really is working for us
Libby Edelman on the Shoe Fasion Industry
"Welcome libby will thank you so much. This is so much fun to do this excited to have you here. I tell you what libby this is going back. You had a boot called the zoe boot. Oh yes. I remember that boot. I had the zoe boot. And i i wanna ask you and tie this into like. I don't know how you can gauge whether a style will go viral because this was from two thousand nine i just looked it up prior to the pandemic and i got it for a steal i got it at. Victoria's secret correct for ninety dollars. I think i had a promo code. And i just was dying for this view because all the bloggers had it. I saved that boot. it's sold out. I wore it a couple of times. I sold it on ebay eventually. Guess how much money i got for this darn boot. A thousand dollars. Twelve hundred dollars. Yeah yeah isn't that amazing. That heck and i was very clear because it had a look alike style that was a designer style of course very similar and i was like this is not that. This the sob. By sam edelman hear stories. Like this a lot i will. I definitely heard about the zoe many many times. And i suppose it's because it was inspired by designer boot but i think more importantly was there was such a everybody wanted and we only made a small percent. You know. we didn't make that many of them. So i think that supply demand is really important. Will you've had several hot styles. I know there were the gladiators around two thousand seven. There were the the fringe boots. Do you know when something's going to hit big We don't know one hundred percent but what we do know is that our job is to really come up with what's happening in fashion and so every time we designed product whether it's shoes or even additional things that we're working on it's gotta be the Be coming from fashion story. A trend that is going to hit for the following year and every single. Big shoe that we've ever done has actually started that way and then become really a big shoe. Our motto is not to design an item. Because you can't do
Former J.Crew President Jenna Lyons on Learning Herself as a Leader
"As we mentioned in the intro u. r. j. crew for twenty six years and as part of that you were thrust into a lot of leadership positions in your twenties and thirties that you might not have felt ready for. I think we very much understand that. What hugh start to learn about yourself as a leader and about managing people. I mean i learned so many things i think the biggest and most of hardest transition was learning how to not micromanage lane had to step back and what that lever really looks like. I really thought that if something wasn't right or would. I thought it should be that me getting in there and helping and doing was the right thing but actually that can make people feel unempowered can make them feel not trusted and if you don't think they can do it on their own and so i have an effort to try and be supportive meaning if i don't think that it's exactly where it should be. I'm going to help you get there instead of just walking away. Make you fix it. Because i had felt anxious around my own experience of feeling like god. I'm not sure what this person wants. And i'm not exactly sure what to do how to fix it and i just had to figure it out and part of that figuring it out. You need to figure it out yourself and allowing people to do that allowing people to make mistakes. There's no vita wrong particularly in fashion. I mean obviously you can hit the mark with something and the client can love it but the fact matter as it could go a million ways. There's no right. China allow people to experiment and to have their own voice within that. It's one of the hardest things. Because i think you are particularly in fashion. You're wanting to create a look but at the same time that looking screen amalgamating of a lot of people's ideas because it's not always that great when it's just one you can get so much more when there's a group of people who are having a bigger voice and channeling that in a healthy encouraging way is not easy.
Skims Is the Official Underwear of the U.S. Olympic Team
"One reality television star is going for the gold, making her Olympic debut of sorts. Kim Kardashian's gone before cameras in commercials for her skin's lives. Shapewear. It makes me feel really confident now Olympic athletes will be able to check out the benefits skims is the official underwear for the U. S team in Tokyo and for the Paralympic Games. Kardashian points out her ties Go way back. She says she heard every detail from her stepfather, Caitlyn Jenner, who won a gold in the decathlon in 1976 bands will be able to buy the skims Olympic line online next
Dr. Jill Biden Is A First Lady For All of Us
"Jill biden visits community colleges which is a lot these days. She was received in highly choreographed. Settings by governor say were members of the public as the nation's first lady but to administrators teachers. She has dr. Jill biden college professor at salt community college in illinois. There were pink and white flowers out. Everywhere befitting her visit the even matched her white dress and pink jacket but there was also a welcome. Dr biden sign so huge that the period on the doctor was as big as her head. It felt like a subtle rebuke to that scolding. She was subjected to back in december for using the title. She has every right to indeed in all the places she goes lately. She is honored as a woman with several degrees. Who has worked really hard her whole life at the most relatable job there is. Everyone has a favorite teacher. After all on our visit to the navajo nation. In april dr biden was introduced by someone came to think of as the ruth bader ginsburg of indian country chief justice of the navajo nation. Supreme court joanne. Jane a tiny woman with hair pulled back in a tight ponytail. Winning doc martens dr biden. Millions reap inspiration from your quote. Teaching isn't just what i do. It is who i am in birmingham alabama. She was introduced by a lawyer. Liz huntley a sexual abuse survivor whose parents were drug dealers. I want to thank dr biden from the bottom of my heart for the role that she plays not just the first lady but for her heart for educating she told me she's grading papers on the plane. Y'all what who does that. They say being an educator as a calling in your life that you can't resist and she just won't let it go. December debate of titles seems awfully small in the face of all of this. Jill biden schools visiting vaccinations sites traveling to red states to sell the american rescue. Plan telling folks that help us here. The role she's fulfiling on these visits is in many ways neither first lady nor professor but a key player in her husband's administration a west wing surrogate and policy advocate and underestimated asset. As mary jordan the washington post reporter written a book about melania trump. Put it to me. It's hard to imagine. Joe doing this without her which is not to say that dr biden who is constitutionally shy doesn't take special delight in these visits she becomes looser goofy and more expansive. You generally hear her before you see her because she is often laughing. She is quite simply a joy multiplier as part of her elevator pitch for free community college part of the one point eight trillion american families plan president biden proposed to congress in april. She likes to talk about one of most dedicated students. A military interpreter from san came to america to start a new life a few semesters ago. I got a text trimmer. It was like six in the morning on my way to the hospital. Have my baby research. Paper will be laid to which. I replied excuses excuses.
Victoria’s Secret Ditches Angels to Push Empowerment
"Victoria. Secret is retiring. The angels you know like those model ladies on the ads and in the fashion show no more. Instead they will have a collective the collective right now they have seven women. Rain like a starbucks burp right. Now they're gonna have seven women ranging from a seventeen year old chinese american freestyle skier. Who is i think. Olympic bound to priyanka chopra. Jonas who is thirty eight They're going to advise the brand and appear in advertisements. You might recall that. Doria secret has overhauled. Its cease we in the past year or so and just weeks ago now announced. It would spin off victoria secret from the rest of parent company albums. The new york times reported that in. Twenty fifteen victoria's secret have thirty two percent of the women's underwear market in the us. What percent while last year in twenty twenty a had just twenty one percent dying that's like a eleven percentage point drop in five years. That's pretty drastic. pretty drastic. Lot of competition came into the market and a lot of people were like. You know. I don't know if i want to buy what batory secret selling. So martin waters of the former. Had victoria's secrets so many a in here say vicky house martin law martin waters who was recently appointed a ceo of the company. He was appointed in february. He said to the new york times when the world was changing. We were too slow to respond. We needed to stop being about what men want to be about what women want
GOAT Group Valued at $3.7 Billion in Latest Funding Round
"Either of you heard of goat group. I assumed that one of the two of you had because I I didn't put this story in here. Nope. Is it a group of Tom Brady fans? It's not a group of Tom Brady fans. Is it a group of literal goats? It is not a group of literal goats, and I'm not interested. It is not a game. It is not a goat milk slash goat cheese enthusiast, you know club that might be the best of the three apparently is an online sneaker market place, which is fine lot of people like to buy sneakers. They are going public and not not going public. I'm sorry. They just went through a round of funding that valued the company at $3.7 billion Now, I just I'm really going to try and claim that you the sneaker marketplace are the greatest of all time When you know a lot of competition out here in the sneaker marketplace business. Well, here's I guess what I find really interesting. Oh, you guys are familiar with foot locker, right? Yeah. Very big sneaker company right foot locker in a publicly traded as a publicly traded company right now is worth about $6.2 billion Goat group who I have never heard of in my life is being valued at two thirds of foot locker. What is going I'll tell you what employing all those referees. Is really cutting into the bottom line and foot locker. That's that's the problem. I think it's got to make good money. I
Nude Barre's Erin Carpenter on Forwarding Diversity in the Intimates Category
"I sit down with aaron carpenter founder and ceo of nude bar which offers hosiery and underwear in twelve complexion. Perfect shave. I wanted to ask carpenter about the white space. She's filling in the market and about the state of color in the fashion industry. Today welcomed aaron. Thanks for having me. How are you. I have to say we just briefly touch on this. I love that you have this dancer background. I feel like i'm a dancer at heart but never went there. But tell me about what you were doing. What led you down this road to launching the brand. I used to be a professional dancer and a commercial actress. So elaborates commercials. You would see people in the early two thousands worth a be. You know dancing kind of in the background. I did a ton of those and you know. One of the requirements in my industry whether was danced by on camera on stage was to have nude underwear tights panties bras and even sometimes shoes to match your skin tone. But i'm sure you've seen this in the market where you go to stores you ask for something. In nude it could be issue could be underwear. Whatever and usually they bring you options that are beige I'm not beige. And so what i would have to do. And many other artists would have to do is die. They're tights die their undergarments to match their skin on a weekly basis to be in uniform or for your dance shoes. You would either spray paint them or you. Pat make foundation on them in the industry. We call this pancake gang terminology around it. Because it's so normalized that you put makeup foundation on it to match your skin so that you have the smooth line from toe to arm or whatever And so i just thought gosh there has to be a better way in. Why won't a lot of these bigger manufacturers or brands just make more options for people. so that's why started new bar. I mean it is surprising when you started the brand two thousand nine that there was not anything like this first of all i wanna say. It's also surprising that you were able to find color matching and makeup like. We're talking about that right now. Twenty twenty one and it's just like. Why is this happening now. But anyway you were seeing nothing. It was all. Diy was this a conversation among the dancers. Like w t.f. Yeah
Jeweler Alex and Ani Files Bankruptcy After Rapid Expansion
"Jewelry company alex and ani has filed for chapter eleven bankruptcy protection the company which was known. Pretty much only for bangle bracelets. The company blames cova mostly and it's clear that's a factor like in twenty twenty. Their revenue fell forty percent but his company's financial struggles started long before this pandemic began. And i'm just going to tell you a tiny bit about things that happened because this has multiple layers so a couple of things that became roadblocks for this company. So in december of twenty eighteen bank of america cut off the company's line of credit. Oh and the day ah-ha yup and the following summer alex and ani sued for gender discrimination in claim that it had been treated differently because it was led by a woman that suit which was dropped a month after it was filed said that sales had declined around eighty million and the alex an anti couldn't pay vendors so there's a red flag even if they like settled this Alleged discrimination claim. There's a clear financial disconnect here. There was also illegal. Back and forth last year between the company's founder carolyn rafi allen and investment firm lion capital which owns the majority of the company. Apparently she borrowed five million dollars from line capital and never paid it back shift. You just sometimes forget to pay back five million lisa. She just forgot and to resolve the legal battle between them. She sold her remaining stake in the company to them which was thirty five percent. Holy mess so as of last year. The founder of this company was no longer involved so the company is also in a whole like metric ton of debt which is really what it comes down to like ultimately when you're filing for bankruptcy doesn't so much that you need to figure out they owe money to a bunch of landlords which makes sense you know malls and stuff during the pandemic they also more than one hundred seventy five thousand dollars to an entire town in rhode island
Debunking Top Sustainable Living Myths and Misconceptions
"Buying less is actually the most sustainable thing you can do right. So just starting their We've talked before about doing your wardrobe audit and stuff like that. Start with what you have already and then consider buying something else again whenever never tell you to stop buying completely. We realistic right no. It's not realistic. It's the same one of the myths. That will probably even talk about people trying to fit all their trash in a jar. Yem i mean that looks like super cool from an aesthetic perspective but when you think about the reality of it it's just not possible. It's daunting exactly. Yeah we can tell you to buy less. And i think it's really worth being more mindful about your purchases. What do i need. this Is something. I'm willing to stay. I'm willing to have with me in my house for a long time. Like i was trying to think about that. We've had to buy new furniture lately and There's a fine line between wanting to have something for a long time and then getting aeko anxiety about whether or not you're gonna love it forever. So like i know that those two things are conflicting trying to drive yourself crazy but go for the class sex right when you're purchasing clothing or anything gopher stuff that's not overly trendy honestly when you think about aesthetics and things that you like the most i guarantee you most of it is pretty classically. You're never going to go wrong there. So yes do it exactly. You've heard us soaked quite a bit about this community last talking about it. On the chad buying secondhand is very very sustainable. In dima sustainable thing you can do because you're giving a discarded product second live on. It's often less expensive always much less expensive than the buying a brand new thing and actually just today. There was an article came out in fast company. I've seen That you know secondhand especially in fashion is on the
Ministry of Supply's Gihan Amarasiriwardena: 'The importance of comfort'
"When i think of ministry of supply i think of work wear comfortable work. Where but work. Where so i wanted to ask keyhan. How ships to work from home has impacted the business. Plus i wanted to dig into. How the brand's tech focus has evolved. Welcome key hunt traveling so much for being here for those who don't know the brand. Did i summit up. well Work where with a i guess. Comfortable slant how would you describe it as it was shaped at the beginning. Yeah yeah absolutely you know when we started out almost almost ten years ago. We were just witnessing ourselves just the explosion of performance materials. And how those made such a big difference in you know athletic. Wear right yeah moisture making fabrics etc and as we entered our professionalized we wanted to see that same comfort. Right of being able to be dry during the day being able to move with four stretch fabrics but also not having to go to the dry cleaner so we we designed an entire line of machine washable for way stretch suiting in including four of the office. You're traveling commute. And i think what's been interesting has been that in the past year while people aren't wearing dress shirts nearly as much as they used to northern wearing suits. This idea of the importance of comfort has just been elevated right of like. How can we be more comfortable while. We're working right and the fact that our days are so integrated Both in terms of where we are. But also you know we have to. We have the context switch. All the time and our clothes should be designed to do that absolutely. So when you're talking about we this was when you were developing the brand. This was you amman. Is that correct. Yup yup mit like this is like going back was how the the idea came about. Yeah it's it's a funny story. My co-founder i we were. We were both. We're both engineers bhai background. But we were at mit peddling are prototypes of moisture. Making dress shirts. I was cutting up running shirts and making dress shirts out of them and it turns out a man was former consultant. Cutting up his his nikki. Dry dry it sox cutting the bottoms of them and selling them to gold hosts dress socks and we were both hacking apparel. And you know the. The joke goes our our friends. Were were hacking code. And we were hacking clothes so one of our professors introduced us because we were just both really interested in how these novel materials could really affect our productivity in our comfort. You know for for the other eight hours you know. We're not at the gym during the day.
Maxine Bdat's Denim Odyssey
"Maxine. Beta welcome to american fashion. Podcast for having well thanks Let's start with zedi what is ad. And where did the idea for that. Come from so Xavi was a fashion company and we got started in Which is no longer. I should probably make that housing shutdowns eighty to start the new standard institute. Which is the organization. I run now. I can kind of just walk through that. Trajectory also explains the the book but basically zedi was. It was meant to be at the outset. Kind of the whole foods of fashion. It was supposed to be before hosted by amazon. Of course it was supposed to tell the story behind. Beautiful product in. What ended up happening is as we tried to tell the story behind beautiful product which is why like you. I was asking a trade shows where the product team from I quickly realized the quickly realized on eighty team that there wasn't a company that we could turn to that really knew its entire supply chain And so that then adds eighty led us to start down this path of creating our own products our own garments and we went on to the actual supply chain and understood what it meant to farm what it meant to ranch what it meant to die to spin to we to cut into so And through that process at eighty we would put out these kind of vary like hid pick super user friendly diagrams about the impact of the industry. And we would get brands much much larger than ours reaching out to say like thank you so much. This information is so helpful for me in my tea. Not that saito's like what you don't you don't know this stuff And it shouldn't like now of course. In retrospect they shouldn't have been surprised. But i wasn't the time and what i really realized is If i really wanted to make an impact in the industry it wasn't going to be through the creation of more clothing as low as much as we were working to reduce the impact on. If i really wanted to create impact it was gonna be through clear information and education And really bringing the scientists that i was getting to engage with on bring bring them kind of front and center in the conversation because you know up until very recently And i would still argue today. That sustainability has really been a conversation led by brands. And so that's meant something very specific and hasn't necessarily meant You know he been in line with planetary boundaries in which people are parody fit fairly
Ferrari Launches First in-House Fashion Collection
"Start by talking about ferrari. Looks recon manufacturer hosted its i. I'm a fashion show yesterday. Why is this browns. Moving into fashion yet was an interesting move. They hosted a runway show their first runway show in factory icily. And it's the launching they've they've launched a proper fashion line launching a series of dedicated fashion stores. And you know this is a this is a proper move into the fashion industry from the luxury car maker. Which is interesting i mean. Basically they diversifying the brand. And kind of i guess. They really want to emphasize the fact that they're a luxury brand a lifestyle brand quote unquote. Not only a common factor which is which that we have seen from. The industry like mercedes and brands like that often partnering with fashion brands. And i think we're also saying it. We've seen it from the other side of what. We're we've seen fashion brand louis tony's now e it's a luxury brand. It's a lifestyle brands. I think this is an interesting move. It's kind of coming from the comet from the other side but it's like this idea of end luxury brands. An all encompassing lifestyle brand they embody a fool lifestyle whether that's caused whether it's closed whether it's hotels and travel this world that they're creating and i think this is a really part of a move by ferrari to do
Tom Davies on Making Glasses for the Movies
"Aren't very well. Don't in films very well in general films. Don't do very well at all. And i was very lucky to what jenny bevan Who love the idea of the actors wearing exquisite iowa. Because i kind of the original brief. Just to make a free for emma thompson. Is his bugle sunglasses. The script called for this iconic piece. So i went in to do that. And that's what a went in for and it was a beautiful beautiful design. Came up with if i don't say so myself. So it was so because she's a fashion designer in the film very well renowned and they had to be over the talk quite glamorous and i did a beautiful so jackie o style frame embedded a sort of a line of gold eighteen karat gold in the top of the frame. Because this lady. She's a fashion in the seventies in the film. But she made a big thing in the sixties. So i thought should be sixties inspired. You know she's a more mature to. This is assault. Put the golden side to make them just beautiful. And it's a great scene which you look into liberties. The frame right into the camera like this A and i said to. Jenny said you know the problem with this. Film is in the seventies everybody in the seventies glasses. Because there's no liza surgery. There's no contact lenses and everyone wears glasses. I said you know you got to do everybody. What you call make like glasses soccer. Make him plus. She's all the extras as well as well. It was fun said. Where do you see the film which fully because so many classes in their the jain almas big over the top seventy s glasses on some characters. I should have bought. I've got script dot says. I remember getting the script. I'm reading the script. I run thinking. Why are they giving me the script. This is amazing like literally disney. Give me the crazy. Come like you know getting the script out and i'm like i'm going through it reading i'm getting out. I'm going rutland glasses looking through glasses. Look i literally wrote on every page where i could possibly justify a pair of spectacles in the movie and what went down with any we went through and basically walked away from a second meeting with a brief to make you know literally hundreds of frames and it was great because i met with a mistake. I sort of dark to the door to said our. Don't think we're doing glasses. This movie i should. And this is my. This is my reenactment. And i've made frame for emma. She picked it up and she goes. Oh these are amazing these days and that was
Valentinos Pierpaolo Piccioli and Craig Green on Creative Collaboration
"Welcome craig up paulo. We're going to talk today about one of the most interesting collaborations. I think i've come across in an era when everybody is talking about collaborations The whole notion of working together as obviously become a huge thing over the course of the pandemic when people are looking for their own approaches to the trying to find their way into a very uncertain future and working with other people seems to be something that people have settled on. Which i really like. It seems such an obvious thing. But this collaboration doesn't strike me as obvious so i want to know right away. How did this happen. Yes i always believed in collaborations. I feel that creating and the Area it means a lot to even for a brand. I did collaboration. Different collaboration with the junior from under where we Denies a adding that kind of the front Even sense. It is almost to say like a new a different perspective perspective on the brand. I'm a working on. And i wanted to celebrate the tonton anniversary of rocks. Rock said collaborating need the People that i really love. I bet every collaboration has been born from something that is read best. Not and i think that craig is one of the maas talented creative. And you're really so i wanted to give the mother. They work on the same. A- recite the stocks working on saturday that that can can be different not to like a marketing collaboration. I wanted to have like a creative cooperation. Which is going to be france. It and that's why greg is first of offer is a collaboration i can be in the can be done on. Ross because i follow exhibited E. represents the creativity like from him and i love the he must be some because is always important for me and to create connection i i knew he even before we will get together on different projects the genius end so we had the new chat nature