Business Development
Biz Dev - the intricate art of growing a company, understanding markets, pursuing customers and building relationships. Listen here for the latest advice, success stories, tips, tricks and long-term strategies, aired on leading talk radio shows and premium podcasts.
The Podcast On Podcasting
A highlight from EP334: Do You NEED A Virtual Assistant?
"How do you get better questions? How do you do the best that you possibly can? And today, we're getting a little off track. A little because virtual assistants can benefit you personally, virtual assistants can benefit your business and virtual assistants can benefit your podcast. So we're talking about a subject that's a little bit more broad than just podcasting. We're talking about a subject that can benefit your whole life. And to illustrate that story, some of you know that in 2018, I didn't make great money. I think I made average money, like the money that the most common person in America makes. So about 60 grand. And in 2019, I ten X that. And it really came because of virtual assistance. So I want to share my story about virtual assistants. Hopefully inspire you. Hopefully share a few things that they could do for you. And then jump off. And I'm crossing my fingers that you're inspired to get past the hard parts because I had hard parts. I'm hoping to inspire you to get past those hard parts of getting your very first virtual assistant. That's going to take me back down to 2018. So in 2018, I had a business and the business was making fine gross revenue, but I wasn't able to pay myself very well. I was paying myself an average about 5 grand a month, but sometimes it would be three and sometimes it would be ten. Sometimes it would be two and sometimes it would be 8. But it was a little up and down. But on average, I was paying myself about 5000 per month. And I want to talk about when I decided to get that virtual assistant because I was scared as heck to get that first VA. Let's dive in. So it was 2018 and not only was I making much less money back then, but I was working many more hours. And so when I actually do the math and I look at the hours that I was putting in, which were usually pretty close to a hundred hours a week. So this sometimes it would be 40 or 60. And sometimes it would be 80 or a hundred and other times it would be above a hundred. And even up to a 120 hours, where I might have been working 16 hours or 18 hours in a single day and doing that is sometimes 6 days a week and on that 7th day is still working 5 or 6 hours. So I would basically work 12 to 18 hours a day, 5 to 7 days a week. Well, one of those days was normally chill, but actually sometimes on Sunday I would be crazy as well. So think about where I was because I think that might be where you are. I'm hoping you can relate. I was stressed out. I was working really hard. I was building a business that was feeling like it was doing pretty good, but I wasn't able to really pay myself. Sometimes I could do like 10,000 in that month. And other times it might be like two or 3000. So to fast forward because I want to get to the point for you. I did the math. And I was literally making about 9 to ten bucks an hour working that year 2018. I was making about 9 to ten bucks an hour. I was working my ass off. I was working really, really hard. I was stressed. And I knew that I needed a virtual assistant. I'm telling you, everybody told me everybody said, this is going to change your life, but I had two things going against me. What are those two things? A, I didn't have very much money. I didn't have leftover money. I didn't have extra money. Even when I would make ten or more $1000 that month, I spent it, like I needed it, I wasn't doing very well. The month before. So I spent it. So the first thing that really was going against me about, should I hire a virtual assistant is I wasn't really making enough money to justify it. In my opinion, I wasn't making the kind of money that I needed to be able to say, I can go ahead and pay somebody else to be on my staff that I have to pay every single week. Every single month and for the whole year. I just didn't have the money for that. Second, I didn't think that I had the time because for the most part, I was working about a hundred hours in a week. For the most part. Now, some were 30, 40, 50 hours. I had a lot of 60, 70, 80, 90 hours, and sometimes I had a 120 hours, but a lot of the time I'd work about a hundred hours in the same week, no joke, no exaggeration, alive. It was crazy. I did not like it. And you might be working your ass off too. You might be. So if I've got these two things going against me, a, don't have enough money, B don't have time to even train somebody, don't even know what I would give them. Don't even know how I would utilize somebody because I'm so effing busy right now. So busy that how would I spend any more time on top of that? Just to train somebody new. And if I had a third objection, it was, I didn't know about a language barrier. I was thinking, if I got somebody from a different country, like the Philippines or something, are they going to be able to speak English?
RISE Podcast
A highlight from 423: Ask Rach Live!
"Guys, it's Rachel and welcome to another episode of the show and another episode of Ask Rach Live. So here on the podcast, I do a show where people call in from all over the world. They call into the hotline and they ask me questions. But this is something that I've been doing far longer than I've had a podcast because it happens at conferences. It happens when I do keynote speeches for other people and it's happening this summer on my podcast tour, a live Q &A with the audience. I mean, to be fair, that's not the only thing that's going to happen. The first hour of the show is just us talking and more specifically, laughing. As I have told every audience that I've stood in front of for the test shows of the podcast tour, it's been a really hard year. It's been a really hard year for me and for my kids. And so when I started to set an intention for what I wanted to bring to this tour, one thing kept coming up. I want to laugh. I want to laugh with you guys. I want to have fun. I know I am not the only one who needs a giggle right now. So the first hour of the show is just me telling stories that I think will make you laugh too. And then we go into a Q &A. We go into conversations with the women in the audience and the most beautiful, interesting, real stuff happens. If you've ever been with me at a conference, then you've probably experienced this in real life. In today's episode, I'm going to share a really incredible arc of conversation that I had with one of the women in the audience at the Rise Conference. So I started speaking to her on day one and then ended up talking to her again later in the conference. And you're going to hear both sides of that conversation. What's so incredible about the women who stand up and ask questions is that they give everyone else in the room a chance to see themselves. If you've listened to a lot of my Ask Rach Live episodes, you'll probably hear me say something over and over again. And that is to ask other women in the room who have felt the same way to raise their hand or to stand up. And then I will always ask the woman I'm speaking with to look at all of the people in the room who are standing up as well. I do that because so often we feel like we're alone in what we're going through. Even right now, me telling you guys like, hey, it's been a really hard year. I am walking with my children through very intense grief. It's so much to carry. And I know that someone listening to this or maybe many someones have their version of that kind of season. When we tell our truth, when we speak about what's going on in our life, other people see themselves and other people don't feel so alone. So you'll hear me say this a lot. I'll be like, hey, has anyone else ever felt like her? Will you raise your hand? And in this particular conversation, there were so many things that she said that not just the audience, but me as well could really resonate with. We talk about comparison. We talk about family dynamics. We talk about feeling like you're not enough and how our body image plays a huge role in our feelings of enoughness. It's a really beautiful conversation that kind of goes all over the place. And I'm excited for you to hear it today because I just know the way the universe works is that someone out there needs to hear this exact chat. So is this this week's episode of Ask Rach Live. As always, if you have a question you want me to get into on the show, you can call the hotline 737 -400 -4626. You can ask about anything and I listen to them and then I dedicate entire episodes to answering that and you can do it totally anonymously. You don't have to leave your name. Maybe there's just something that you're really curious about that I might be able to help or you with laugh with you about or call BS or whatever. But just know I'm here. I'm here for it all. That's what today's episode is about. But before we get into the live Q &A, I thought it would be fun to share a little fun. I want to use these episodes to give you guys an idea of what to expect on the podcast tour this summer. So we're going to start with just like a little a little story. One of my funny stories from a test show I did last weekend in New York. It's me trying to work out the conversation, so bear with me. But I want to give you guys an idea of what to expect. Expect laughter, expect conversations with the audience, expect the chance to connect with yourself and with other like -minded women and expect to have fun. I promise as soon as I have all the details finalized for tour, you guys will be the first ones to know. But until then, here's a little sample of what's coming up this summer. A little funny, a little Q &A, a lot of community. Do you think, guys, that it's just a nice little like a little drip drop? Do you think that it's like a leaky faucet? We are passing rock -sized clots of blood and continuing to live our lives. Right now, there are people in this room clotting. I am taking iron supplements twice a day right now, just to live. Hi, I'm Rachel Hollis, and this is my podcast.
RISE Podcast
A highlight from 422: Life Update: WE'RE MOVING!!
"Guys, it's rage. Welcome to another episode of the show and a little life update for you guys that I'm really excited about and also feels pretty bittersweet and all the things, but it's good stuff, which is I am moving back to Los Angeles. I am taking my children and I'm moving back to California and there's all sorts of reasons and whys and all of it. And I wanted to do a podcast to talk to you about what's going on in our lives and what this all looks like. But it's a pretty bittersweet moment because this is the last podcast I'm going to record in this little studio where I have been recording for the last three years. So it's pretty cool. It also feels super trippy. It's kind of like the end. It's not even kind of like it definitely is the end of a really big chapter in my life. I'll walk you through it. Hi, I'm Rachel Hollis and this is my podcast. I spend so many hours of every single week reading and listening to podcasts and watching YouTube videos and trying to find out as much as I can about the world around me. And that's what we do on this show. We talk about everything, life, and how to be an entrepreneur. What happened to dinosaurs? What's the best recipe for fried chicken? What's the best plan for intermittent fasting? What's going on with our inner child? How's therapy working out for you? Whatever it is my guests are into, I want to unpack it so that we can all understand. These are conversations. This is information for the curious. This is the Rachel Hollis podcast. For those of you who are maybe newer
The $100 MBA Show
A highlight from MBA2313 Q&A Wednesday: How did you get through your lowest moments in business?
"On Q &A Wednesdays, I answer a question from one of you, one of our listeners. If you got a question you want to ask, go ahead and email me over at Omar at 100MBA .net. Today's question is from David, and David asks, Omar, I'm going through a tough time in my life and business. It's really hard. My question to you is, how did you get through your lowest moments in business? That's a solid question, David, and a real one. And I want to start by saying that anybody who's done anything significant has gone through hardship, has had it hard. It's not easy. You're in good company. This is what I want to encourage you. If you're going through a tough time and it's hard and you're struggling, that is the same path all successful people tread. So I want to start with a little bit of encouragement, because when I learned that, it made me feel a little bit better, made me feel like, okay, I'm not messed up, right? There's nothing wrong with me. This is how it's supposed to be. But the next step is learning to move forward despite the way you feel, despite the hardship, getting back up. And in today's episode, I'll share a few stories of some of my lowest moments and how I was able to kind of get through them and some of the things that you could do to help you get through your tough times. I got your back, David, and everyone else listening, let's get into it. Let's get down to business.
AI in Business
A highlight from The Future of Healthcare in Large Language Models - with Ylan Kazi of Blue Cross Blue Shield
"I'm Matthew DiMello, Senior Editor here at Emerge Technology Research. Today's guest on the program is Ilan Qazi, Chief Data Officer at Blue Cross North Dakota. Ilan returns to the program to discuss how AI is changing the intimacy and accuracy of diagnostics in ways that revolutionize how healthcare leaders look at the patient experience. In comparing relevant use cases from large language models and the potentials of new platforms like ChatGPT, Ilan focuses on where emerging healthcare AI capabilities are finding serious ROI. Without further ado, here's our conversation. Thank you so much for being back on the show, Ilan. Thank you. Great to be here again. So, the last time we had you on, we ended right at where you saw emerging AI use cases in drug development. I really want to dive into this because we've seen this too here at Emerge in spaces across healthcare and otherwise life sciences. Where are we seeing AI's impact in I would say at a high level, it's helping us rethink the entire drug development process. And so, in speaking with people that I know in the industry and some of my peers in the industry, the drug development process can take anywhere from seven to ten years and even longer in some cases. So, it's a very resource intensive process that many times just doesn't turn out very well. It's not like you'll have 10 different types of drugs you're discovering and one will work out, it tends to be closer to like one out of a hundred. And so, investing that amount of capital upwards of a billion dollars, you want to try and minimize the risk as much as possible to discovering a drug that has the right market and that can really deliver safe and effective therapy. One of the things that we've seen is AlphaFold, which was created by DeepMind and Google. And AlphaFold can actually predict how many of these interactions occur, which is pretty fascinating. But by being able to do that and kind of plug in these solutions as part of that drug discovery, I think it really has the potential to not only shorten the time to drug discovery, but also to weed out much earlier some of those potential drugs that may not have the right market or may not actually deliver on the research. And so, to me, that's really exciting. then I think the other piece of it is just overall personalized medicine in general. One of the things that still does not make sense to me to this day is, if I need an antibiotic, why am I given the same dose as maybe somebody twice my size? That doesn't make just intuitive sense to me. And so, I think there's opportunity to personalize medicine in terms of just dosaging early on. And then I think as it gets more complex, there could be things that are within our genes or our genome that would make certain therapeutics more effective or less effective, depending on just those individual characteristics. And I think to me, that's very exciting. That's what I'm kind of seeing more from the outside in, but something to look forward to. Yeah. I wanted to bring this up, even though it's slightly out of your wheelhouse in life sciences, although, of course, obvious crossover between the healthcare space. But I also think that the way that AI is impacting drug development is indicative of the developments that we see in automation in the healthcare space. What we were talking about in the last episode about white collar automation, this kind of notion of, especially people on the patient care side of HIPAA, that they see new technology. You were talking about how the computers came out in the late 20th century and everybody said, oh, this is going to take my job. And here we are all these years later and that really did not happen. But I think what's indicative those of kinds of changes where there isn't this kind of HIPAA line is where we see in drug diagnostics in the life science space. But you mentioned right there, personalized medicine, and I think kind of a crossover from there directly in healthcare is where we're seeing impacts of mobile technology on improving diagnostics and looking at places where basically technology is making things faster, making things more efficient, and giving more work to doctors rather than taking away their tasks. Yeah, that's a great point. And I think with mobile technology in particular is that it creates all of these potential avenues that we didn't have even 15, 20 years ago. And so when you think about just the overall healthcare and ecosystem being a patient, for the most part, we still associate being a patient with going to a clinic visit or going to a hospital. And that's kind of where any of the healthcare services are delivered. With the introduction of mobile technology and with the rate that it's been accelerating in terms of capabilities, we now each carry some type of healthcare multi -tool for lack of a better term. It has a sensor in it. It can hear your voice. It can
RISE Podcast
A highlight from 421: MIRANDA KERR Reveals Her Secrets to Crafting the Ultimate Skin Care Routine for Radiant, Glowing Skin & More
"I just continually want to learn more and more. About health and wellness and how we can be the best versions of ourselves. And be the healthiest versions of ourselves. And feel the best because when we feel the best we give our best and so how can we kind of look at everything holistically? Yes. And that's my passion. Mind body spirit. Yeah, definitely. And I've tried to incorporate that into Korra. That's like a whole nother layer. So sometimes people are like, what are you talking about? 'cause I used crystals in the formulation and my crystal filtration process and some products can pan crystals, then I have positive words of affirmation on the back of every product. We use aromatherapy instead of artificial fragrance and it's like a whole thing. But first and foremost most of the products are so to fight organic and give you the results they need. Hi, I'm Rachel Hollis, and this is my podcast. I spend so many hours of every single week reading and listening to podcasts and watching YouTube videos and trying to find out as much as I can about the world around me. And that's what we do on this show. We talk about everything. Life and how to be an entrepreneur. What happened to dinosaurs? What's the best recipe for fried chicken? What's the best plan for intermittent fasting? What's going on with our inner child? How's therapy working out for you? Whatever it is, my guests are into, I want to unpack it so that we can all understand. These are conversations. This is information for the curious. This is the Rachel Hollis podcast. How did you get into or have you always been into skin care? Is this a long time passion? Like how did this come to be? Oh, so that I mean, I got into health and wellness when I was younger because my mom was diagnosed with cancer and her spleen. And so as a family, we got even deeper into health and wellness. We thought we were pretty healthy, growing up. Because my grandparents had like an organic vegetable patch, and my grandma introduced me to Noni juice when I was like 13 and she was drinking aloe Vera. And then when my mom was diagnosed with cancer in her spleen, we were just like, hold up. We thought we were healthy. We were eating the organic food and then my mom got given this book called the chemical maze and it just explained in layman's terms kind of all of the ingredients that you might see on the back of packaged goods kind of sometimes you see numbers. It will explain to you what that number meant. And in larger doses, could it be detrimental to your health? And this is why I kind of think. Whether, you know, and that so we had to look at everything we were using what we were like eating packaged goods, all of the household products, all of the skin care products. Because what you put on your skin is so exciting. And that's why when you're pregnant, we're told to be really cautious and careful of what we're putting on our skin. But we should be concerned, regardless. We should value ourselves just as much as we value our children. Absolutely. And so that's kind of where my passion started for wanting to create something that was really pure and certified organic. And I wasn't able to find it. So that's when I decided I wanted to create it for myself and my family. And then when we started getting great results, my mom actually had rosacea on her skin just around here and around her nose. And basically she was on a steroid cream and she was really embarrassed to kind of go out in public because her whole life she'd had great skin. And I gave her the Noni glow face oil, which was one of our first products that we had made. And within a week, she was off the steroid cream, just using face oil, and it's never come back. Oh, wow. That's amazing. So it was pretty wild, so we were like, okay, we want to, so at that point, I was like, I'm not going to just keep it for myself and my family. I want it to be able to be available to people worldwide. And then I thought, well, how am I going to do that? Because I don't want to compromise the quality of these products. So if I get outside investors, sometimes people have different ways they want to do things. But I really want to do it as pure and as potent as it can be. So to this day, I still own 95% of the company and I have a 5% investor from day one. So I make all the decisions. I'm the CEO, the founder, the creative director, the person who writes all of the verbiage on the back of every package who manages the whole team of 60 people. This is my baby girl. I have three boys, but this is my baby girl, so yeah. And where is the company based? Well, I'm here. And then we also so we have, we just actually decided to during COVID, we had to pivot to working from home. And then we got different team members all over America are actually and it turned out to be at first because we had an office in Santa Monica. But then we ended up at the time because of finance and whatnot, we said it's not going to be the best investment when people are feeling afraid to come in town. Into the office to continue to lease this office space and we started employing people kind of all over America. Which is awesome. Now we all work remotely in America. Cool. But then we get together, you know, for meetings and whatnot. And then in Australia, we have an office space and a warehouse. So we have 30 people there in 30 people here. And then we have our different consultants that go into service all of the stores and our reps. And you said that in addition to those other people. That serum with your mom was one of the first products. Yeah, so what was the impetus? Was there one thing that you were trying to solve that you created first or was it a few things at the beginning?
The Podcast On Podcasting
A highlight from EP333: What You Can Do To Add Value To Your Listeners - Madhavi Nade Jain
"To literally reach massive amount of people and add this massive amount of value to them through each episode step by step. My first goal is to just be able to reach this massive amount of people, like millions of people, for example. Most hosts never achieve the results they hoped for. They're falling short on listenership and monetization, meaning their message isn't being heard, and their show ends up costing them money. This podcast was created to help you grow your listenership and make money while you're at it. Get ready to take notes. Here's your host, Adam Adams. Hey, what's up podcaster? It is anime Adams your host and today we are joined with a friend of mine. Somebody who's in real estate. So I do real estate investing on the side. Some of you know that. But somebody in that same field and with a lot of mutual connections became a friend a few years ago, she's has a podcast. She's launching this podcast, or maybe it's relaunching, I'll ask her if it's relaunching a podcast. But it's called think outside the stocks, which think outside the box, but she's really saying is that there's other ways to invest. And I'm stoked to have her. Will you introduce yourself and just tell, let us know what you're working on. And then we're going to get into this part of today's episode where we find out everything that you're doing to launch this podcast because as we record it, it launches in a couple of days. And for the listener, they're already going to be launched before they hear this. And so once they do hear this, they can just go straight to the link and find your podcast. So tell us a little bit about you. And then we will jump in. Absolutely. Thank you so much, Adam. First of all, thank you so much for doing this. It's a delight to be here. Like you said that we have so many mutual connections and we have my personally and you are just such as James of a person, there's a lot that we have in common in terms of value. So I really like connecting with you back again. And I'm excited to do this. So little about me, I'm a first generation immigrant, actually. I came 9000 miles away from my roots 20 some years ago and kind of restarted my life here in this country. And I struggled through Visa issues, getting the job, transferring stuff like that. And I actually started working with in an IT industry in one of the top 5 consulting companies. So that felt like a dream that you now have that the top 5 consulting job. We have kids. We bought our home, and it will fit like American Dream, right? But certain turning points happen along the way. First being the 2008, we actually lost our primary home. The change in job situation moved from California to Austin, but really the twist and turn happened for me in 2015, that's where I had to pull the plug of my this high earning 6 figure comfort level job because of my health. My health was deteriorating so much and not because of the job just internally, whatever going on with me. But the job didn't help having 50 60 hours work, we didn't help. So I started my real estate journey in rivers engineering way, and I'm so grateful that for that, because of that change, I challenged my inertia and actually started in this world of real estate, this indication and also found the infinity banking strategy. So these are the two strategies I kind of made that 80 20 impact, right? It's like 20% of application and 80% impact to my financial structure. But interestingly, what happened after doing that also, I kind of got restless. It was not happy about it, and I kept questioning what's happening. So it goes back to the community that I come from. As a community, we don't talk about finances. We don't talk about salaries, and it's okay to not talk about that numbers, but it's right and it's good to talk about your success, especially our failures, because we all learn from each other, right? So I saw that the community that I come from, the first generation immigrants, the tech industry that I come from. They are working so hard and they're tied to their W two jobs with that time and money proportion. And that made me restless, and that's actually why I started thinking outside the stocks. And if you actually ask me the think outside the stocks podcast, this is my first time actually launching it. It's not a relaunch. It's the first time it's absolutely out of my comfort zone. And the reason behind it, it's like two reasons, right? First of all, I grew up in the household where men were supposed to take care of the financial structure and woven were taking care of the household and daily stuff, right? Kids and family stuff like that. So as a girl child, I didn't even get exposed to finances or banks or maybe I was 18 years old. I didn't even know how to transact in a bank per se. But my parents focused on my education, I have masters in computer management. So I came all the way here because of what they did. But English was not my first language. I didn't even had, I mean, it's the curriculum started in the 8th grade. My subject science and math went to full English. So at that point, it's really now I have to really understand this language. And I was not able to, I was able to read and speak a little bit, but I was not able to have a conversation like this. They almost I was like 2022. And when I started my jobs and I we went to UK first and we came here and that's where when the conversation practice and it made me comfortable and I can now speak, have a conversation comfortably, right? So for me, to jump into the podcast world and kind of starting just about having this conversation with people with the industry experts and to have my community learn from it, it's completely out of my comfort zone. But I'm going to go give her go give her my bob work. That's my Bible that I go by. And I don't ask myself that do I want to be that perfect in a conversation or perfect in whatever I'm doing.
The $100 MBA Show
A highlight from MBA2312 Extended Interview with Liam Martin: The Challenges & Benefits of Running a Remote Team
"Doctor, it's a tool that you and your team use to measure your productivity, your accountability, and how you work really. The way I like to describe it to other people is that time is your greatest asset in business. And we have other tools to measure other assets like money and talent and hosting usage and all that kind of stuff. But many of us as business owners and neglect measuring time. How we use it. Now, I've known Liam for years now. Him and his cofounder rob rossen, our Friends of mine, but even though I've known Liam for so long, I learned a ton about him in this chat about the genesis of the idea how they improved it and pivoted it along the way, they're all about helping people work better remotely. We're going to jump right into the conversation now with Liam Martin. But I'll be back to wrap up today's episode and fill in any gaps. But for now, let's jump into the chat with Liam Martin. Lea Martin so awesome to have you on the show. We've known each other for a few years now. More than a few years, I think about 5 years or so. And I've really admired what you and rob have started with time doctor because you guys started a remote team and were champions of remote work before it was a thing. Back in 2012, even before us, when we started 2014, so that's amazing. But I want to kind of kick back a little bit and talk a little bit about you starting time doctor. What was the inspiration? And were you guys scratching your own itch or did you see any of the market? What was the backstory and why did you start it? Well, that's a very long story. I think it essentially starts with me at grad school. So I went to grad school at Michigan university, which is about ten blocks in that direction. And really loved it. That was what I was planning to do with my life. I was going to go into academia in sociology, taught my first class, started with 300 students and ended up with less than 150 finishing the course. And the worst academic reviews in the history of the department. The department had been running for a 189 years. So very bad. And I remember walking into my supervisor's office. And I said, I don't think I'm very good at this. And he said, no, you are not. And I said, okay, so what do you think I should be doing next? And he said, well, you got to get pretty good at this teaching thing if you want to do anything fun. So either figure out how to do better at that or figure out something else to do. And 6 weeks later, I threw a master's thesis under his door. I was out into the real world and what I ended up starting was an online tutoring business off of that experience. And so we had dozens of tutors throughout North America and Europe that were specifically actually focused on people passing their pre med prerequisites. Me and rob is a medical doctor, so that's where we kind of connected in a different way as well. And there was this, I was at a conference called south by Southwest. I was speaking about remote work and that's where I met rob. My business partner and CEO of the company and we ended up connecting and he had this really crappy little alpha of this thing that he was calling time doctor because he was a medical doctor. And this perfectly solved the biggest problem that I had inside of my tutoring business, my online tutoring business, which was I couldn't actually adequately measure how long a tutor was working with a student.
RISE Podcast
A highlight from 420: How to TRIUMPH Over Fear & Navigate Life's Hurdles with Minnie Driver, Logic & Jesse Itzler | Mastermind Series
"Our childhoods make us who we are. Whether we follow that path or not, whether it's on purpose and with conviction to do the opposite or do the same if we have had a good upbringing, I just wouldn't be who I am today if it wasn't for all the dysfunction and negativity. And, you know, some of the happy moments as well that I grew up in, like, I am wholeheartedly who I am because of those things. Hi, I'm Rachel Hollis, and this is my podcast. I spend so many hours of every single week reading and listening to podcasts and watching YouTube videos and trying to find out as much as I can about the world around me. And that's what we do on this show. We talk about everything. Life and how to be an entrepreneur. What happened to dinosaurs? What's the best recipe for fried chicken? What's the best plan for intermittent fasting? What's going on with our inner child? How's therapy working out for you? Whatever it is, my guess are into, I want to unpack it so that we can all understand. These are conversations. This is information for the curious. This is the Rachel Hollis podcast.
The $100 MBA Show
A highlight from MBA2311 How to Know If Youre Not Good Enough + Free Ride Friday
"Hey, welcome to the $100 NBA show, the business podcast. You need to build the business you want with our ten minute business lessons. I'm your host, your coach your teacher, Omar is at home. I'm also the cofounder of webinar ninja, an independent software company. I start with my cofounder back in 2014. And today is free ride Friday where we give away a membership to one of our programs, bring away the $100 NBA, our 6 park course on how to become a better entrepreneur a 100% guaranteed. If you want to win a free ride, just leave us an Apple podcast rating and review, then you enter our weekly random draw, we call free ride Friday. Listen out on Friday to see if you want, it's that easy we announced this week's winner a little bit later in the episode. In today's episode, you will learn how to know if you're not good enough. Many entrepreneurs in their first few years are not really sure if their product, their service, their offering is good enough to compete in the marketplace. It's good enough to have a successful business is good enough to reach
RISE Podcast
A highlight from 419: ASK RACH: How to Manage Your Most Challenging Hormonal Days & How to Empower Your Kids With Financial Wisdom
"Hi guys. Reach here and welcome to another episode of the show. Very specifically another episode of a series that we like to call, ask Rach, where people call into hotline from all over the world and ask me questions. If you have a question, if there's something you would love to hear me talk about that I haven't talked about before or you got something going on in your own life that you feel like you are struggling with, give me a call. So I would love to submit a theme for you along this topic. I am looking for questions about mindset. Is there something that you feel like you are specifically struggling with when it comes to mindset? Maybe it's the right mindset to crush your health goals. Maybe it's the right mindset to take your business to the next level. Maybe it's the right mindset that you need to leave a relationship that is no longer serving you. If you have a question about mindset that is a theme, I am looking to explore, call the hotline, it's 737 404 6 two 6. It's like an old school answering machine. You call and leave me your question. You can do it anonymously. I don't have to use your name or can use your name. Whatever you prefer, yes, you can ask about anything at all. But really specifically in the next month, I'm looking for questions on mindset, so if you've got one, call your girl, let me know. Hi, I'm Rachel Hollis, and this is my podcast. I spend so many hours of every single week reading and listening to podcasts and watching YouTube videos and trying to find out as much as I can about the world around me. And that's what we do on this show. We talk about everything. Life and how to be an entrepreneur. What happened to dinosaurs? What's the best recipe for fried chicken? What's the best plan for intermittent fasting? What's going on with our inner child? House therapy working out for you. Whatever it is, my guess are into, I want to unpack it so that we can all understand. These are conversations. This is information for the curious. This is the Rachel Hollis podcast. We are going to explore another round of questions and how these come into hotline is people call in and then a member of my team goes in and they will create they create a little sheet for me and they'll tell me the topic of the question and the person who called with a link to the voice memo. So I like to listen to these in real time with you so I have no prep so it's as similar to a live event as possible. If you've come to see me speak live, you may be have seen these moments where I interact with the audience and I do almost like an intervention with different members of the audience and I try and keep it as close to that. So there's no prep for this. I have not heard these questions yet. We're going to listen to them in real time and we're starting with one from Taylor. She has a question about hormones, which I you know I love this topic. So let's jump in. Hey, great. Thanks so much for talking about hormones and bringing that into the podcast. It has totally inspired me, but today you talk specifically about days 1920 and 21. And how your body has a hormone surge in that time. Yesterday was day 21 for me and I felt like a horrible mom. So I would love to learn more about those three days specifically and guess what? I can't find anything online. No one's talking about it. So I would love to hear more. Thanks bye. Okay, thank you, Taylor for this question. And thank you for pointing this out because I have to say, I did not know about these days in the hormone cycle until my doctor told me about them. So the episode Taylor's talking about is episode three 9 6 three 96. It was actually another ask Rach episode where I talked about my hormone cycle and how learning to track my hormone cycle was really crucial in me getting control of my I want to say my emotional health for a very long time I thought that I was starting to really deteriorate mentally and I think a lot of women who are perimenopausal probably find themselves in similar situations. There is not enough info out there about our cycles and how they work and how they affect our body. So if all of a sudden you start experiencing hormone surges, they present as mood swings, brain fog, rage, sadness, depression, anxiety, they present themselves as these things that make you feel like you're going crazy or like your mental health is deteriorating and then if you don't know what's going on, your hormones will calm back down. Everything will start to feel a bit more normal, but for me, that made me feel even worse off because I was like, wait, why is it swinging back and forth? In retrospect, obviously it was my hormones, but I didn't have any information so that really was harsh. And you can listen that whole episode. I talk about tracking or cycle and all of the things that affect it, but what Taylor's asking about specifically is a day in your cycle days in 1920 21, you can look this up, which is when your estrogen and progesterone search, now I'm going to get this wrong. I think it's happening because you're going to release an egg. Or something, something big is happening with the uterus.
RISE Podcast
A highlight from 419: ASK RACH: How to Manage Your Most Challenging Hormonal Days & How to Empower Your Kids With Financial Wisdom
"Hi guys. Reach here and welcome to another episode of the show. Very specifically another episode of a series that we like to call, ask Rach, where people call into hotline from all over the world and ask me questions. If you have a question, if there's something you would love to hear me talk about that I haven't talked about before or you got something going on in your own life that you feel like you are struggling with, give me a call. So I would love to submit a theme for you along this topic. I am looking for questions about mindset. Is there something that you feel like you are specifically struggling with when it comes to mindset? Maybe it's the right mindset to crush your health goals. Maybe it's the right
RISE Podcast
A highlight from 419: ASK RACH: How to Manage Your Most Challenging Hormonal Days & How to Empower Your Kids With Financial Wisdom
"Hi guys. Reach here and welcome to another episode of the show. Very specifically another episode of a series that we like to call, ask Rach, where people call into hotline from all over the world and ask me questions. If you have a question, if there's something you would love to hear me talk about that I haven't talked about before or you got something going on in your own life that you feel like you are struggling with, give me a call. So I would love to submit a theme for you along this topic. I am looking for questions about mindset. Is there something that you feel like you are specifically struggling with when it comes to mindset? Maybe it's the right mindset to crush your health goals. Maybe it's the right
Thrivetime Show | Business School without the BS
CEO of X2, Mark French, on How His Product Has Disrupted the Market
"Now. A couple of questions. I have here for you one. Is you guys are operating this business. And i would say that it is. It is disruptive what you're doing from what i can tell. The brand seems to be disruptive. What do you accredit the the rapid growth to do. What do you attribute the rapid growth to why is it. Being such a disruptive success. I would say there's more people coming to the category now right so there's certain people that would never try an energy drink right that more health conscious consumer really was not interested in putting in other bodies some of these beverages that had you know some you know ingredients that you can't even pronounce so as more people. Are you know looking for energy solutions. Whether it's a coffee drinker. That wants something. A little bit cleaner lighter Or you know somebody that might be drinking other energy drinks but is trying to live a healthier lifestyle. You know. i think that's really where the disruption comes in also. There's never really been a brand that you know was built in the locker room in this energy category right so you know. We're really fortunate that Death net recently featured us as a sports drink. Innovator we're not really a sports drink. We're not a hydration drink or something that you might take Before you want to do some exercise or if you wanna just have a little bit more energy and focus throughout the workday but you wanna have it with clean healthy ingredients and you know the other reason why people might consider us to be somewhat. Disruptors is just because of you know this athlete a model. there really haven't been athletes like saquon. Barkley labonte david kawhi leonard and now kendall tool who's one of the top peleton athletes That are joining a company like ours as shareholders and partners in the business. I think it's just you know shedding some light that there is renovation innovation in the energy category and that's where we could probably be looked at as being somewhat
Voices of Search by Searchmetrics
Google Search Console API as the New Table Stakes With Noah Learner
"Talk about a google search consoles. Api you know. I think of what's on google. Search console is being directionally interesting. I understand if my sites being crawled. I can get a sense of what are the queries and position and rank. I never know what to do with half of this stuff. And just doesn't seem very actionable. And i always look at it. I'm like wow. This date is really powerful. Bo what do i do so talk to me about a how you're able to make it so performance and then be what are some of the takeaways you can glean from pulling data out of google search console. So how did we make it so performance so the first thing that we did was we knew we had to get the data up into big query or another database platform like it because that is a data source would be screaming fast and data studio so learning all the technology to get the data from an api into big query. Was kind of that sweet spot or the skull that was necessary in terms of what we actually learned from looking at all the data which is really the important part in. What how we make it. Actionable there's a couple care is that i think are really important. To focusing on the first is this concept of position bucking and that's where you can look at The query neural by position. And then we split up all the serbs into different segments whether it's page one positions one through ten or striking distance which depending on the type of agency that we're working with might be positions four through fifteen if the really all about getting stuff into the local pack or maybe in if there were mainly inorganic than its position six through fifteen so position but getting like crazy powerful. The next thing is this concept of striking distance which i just sort of alluded to is trying to find all the queries that are just on the edge of being super visible and being Look at them analyze them and then understand what we need to do by adding content in meaningful ways on page to drive results for those striking distance. The third thing that i think is really killer and something. I'm really proud of. Is this concept of multi-layered filtering. So you'll have your data and then have unp teen different ways to filter it really quickly so you can go from all of the data to actionable insights really
Entrepreneur on FIRE
Re-using Your Entrepreneurial Skills to Build Amazing New Businesses with Doug Goldstein
"One thing that i admire about you as a you do a great job. Leveraging virtual team members to create not old but new income streams so for fire nation. Share some examples of how you've done this most recently. I was thinking about this concept of gratitude. And in fact john i will tell you again. You inspired me. Yes you've been a journal or for many many years you manage spoken about and you got people going. I like a certain. Take on it. That i thought was different. Which was i thought that the concept of constant happiness was something that people should be talking about. My concern was people would write in their journal once a week twice a week when tonight and i wanted i believe that by by writing in a journal about your your the things. You're grateful for that's how you're going to develop happiness so this was my idea and i decided you know i wanna share this with people and i experimented frank bay experiment that i myself a lot and then i said i'm going to make this happen. What resources do i have so having now been an entrepreneur for thirty years. My day job is that i'm an investment advisor but i've done a lot of a lot of other entrepreneurial things let's say frequently around books but but the book is just the platform that i can launch an idea so i said i'm gonna write the constant happiness gratitude journal. But who do. I have to help me and i have a whole list of people. I've got my video guy who was able to make fantastic videos about it. I have all my five or and upward people and of course using and finding new ones. There was fantastic. You know attacked john. When i wanted to do the internal layout for the book i said i'm just gonna hire to interior layout companies and see which one i like best. Ooh just the idea that. I was able to to have people around me. Who would be able to help me do everything that i shouldn't be doing. That's an eye opener. And i mean you've spoken to many entrepreneurs and you know it's so hard for them to give away the work because they think only i can really do the layout because i understand the cover design or the writing the editing and that's just not true every the best entrepreneurs focus on one thing that they do
Voices of Search by Searchmetrics
How To Create Your Own ROI-Driven B2B Content Strategy
"Live in a more distributed world because everybody was forced into their house. It's a more digital age to talk to me about how that is impact. The creation of content and how people are staffing out their content production teams definitely so personally for autho didn't affect us a whole lot and that's because one of the drums banging for a while that i think like the rest of the world has kind of had to light. Come up wake up to a hard way is that i think more marketers sent a focus on like creativity and ingenuity and those things are good because it comes more natural to those types of people. But i think that they need to be more process oriented. And i think about operations kinda hat or the operations might set something that's often lacking and so what i mean by. That is the way we think of content seo and all. This stop is a huge factory. Right where you have. It's like a manufacturing process where you have specialized roles and you have an seo person or a strategy person working with a writer who's also working with an editor who's also working with an account manager designer. And he's i since collaborating a synchronous -ly across time zones and everything else and until you have that infrastructure built outs you're gonna struggle hitting both quality and scale meeting. Most people like for example companies can find one good writer but they can't find like hundred writers or they can't they do ten articles. A month of began do one hundred articles a month and so usually one of those things breakdown when you try to hit longer. Bigger scale usually quality starts to drop. And that's usually an indication of you don't have the processes and figured out you have the team and infrastructure figured out
Marketing Spark
How Agile Can Change How Marketers Think, Work, and Succeed
"We've danced a little around the idea of agile marketing. Maybe you can take a step back. And i don't want you to dumb it down. But i'd like you to explain or define. What is agile marketing. And what's the difference between agile marketing and the way that we currently many companies currently do marketing so to start with very. I'm gonna make it simple because we can carried office in the nomenclature and then here that with really down that rabbit hole. It really is a better organizational effectiveness in. I like to call it. Modern marketing management simplest way. To think about it is that it's the ability to change the way that we think that we were in that we share and we get to creating that highest customer value power is mentioned in in the mindset values and the volt enough the core everything about the swot analysis again it really quits position of building new internal strength and then take Disease new opportunities put in this way. It at leader changes its transformative. Because it changed our beliefs again about how we move from selling more servicing our customers Change our behaviors in terms of looking at the highest value that we can create and produce market and learn from immediately and the actions of you take also are transformative in terms of being more empirical more iterative and again more transparent in what we're doing and an howard driving value and then how we're looking at ourselves to continuously improve thing or something a lot of work Sometimes it works sometimes. It doesn't we need to kind of bring that as an inch people what we do how we go about it and how we're learning long way. I think there's this notion that marketing is just the you know the arts and crafts under department covering between the lines words on things we talk about stuff and metrics that nobody else cares for marketing. I think this is our chance to really start to marry up where we come from and where we find ourselves with digital and really put the stamp of business strategy and and business comes on
RISE Podcast
A highlight from 418: My Fitness Journey: How I Went From 52 POUNDS Overweight to Running Marathons
"You want to finish a race. You want that metal around you want that free banana that you get at the end. You want to post pictures on your social. You want your kids to cheer for you on race day. You want to be the person that proves whoever wrong. You want that for yourself. And if you want that for yourself, you have to actually finish. So you need to hack mentally, whatever you can do to get yourself there and for me, it was like, okay, well, you're not allowed to post unless you've actually done something that was super hard for you to do. So you better not, if you are in my community, we do not post at the beginning of the race. We post at the end. Hi, I'm Rachel Hollis,
The $100 MBA Show
A highlight from MBA2310 Q&A Wednesday: Should I book an AirBnB or Hotel for my team retreat?
"Happened in our last oscon, I spoke to the hotel. We spoke to the resort and they told us, hey, there's a great little farm that serves a delicious dinner. The union group would love. Here's their number. With Airbnb, maybe the host will give you that information, maybe not. Maybe you'll have to wait till you get to the accommodations to see that little pamphlet that has all the recommendations. Hotels can organize excursions for you. Let's say you're going to some sort of beach location. And you want to go jet skiing with your team or banana boating. Or whatever it might be. The hotel can help you out. What about the actual meeting, the actual conference itself, the hotel itself has a conference room. Has a meeting room that you can use. They can set it up with a nice table. And AV equipment. So you can project and use music and sound. They can give you notebooks and pens. There's a lot of convenience by going to a venue that actually is prepared with an Airbnb. You're going to have to turn the dining room into your meeting room. And again, this is not so bad if you have a smaller team. Because it's cozy, it's fine. It's acceptable. But with a larger group, I would say more than 5 or 6 people, it's just better to have a place for everybody to meet every day. It's simpler, it's easier. And again, it gives you less chances of things going wrong. And guess what? If things do go wrong, you can just easily contact the reception. Hey, the projector is not working, help me out. And that's another point. When you're in an accommodation that has 24 hour help immediate help, this is a huge advantage when you're running an event. Why? Say for example a Wi-Fi is not working. Okay, that's basically criminal. And people will freak out. Where's the Wi-Fi? I'm joking, of course, but if you're in a hotel, you can just Dow reception. My Wi-Fi is not working. What's going on? Can you get me on the network? And they'll solve the problem within a few minutes. Plus say you're an Airbnb and it's like 6 p.m. and the Wi-Fi is not working. You're going to contact the host. There are probably troubleshooter with you, but if it's still doesn't work, they're going to have to send somebody probably the next day at the earliest. This all comes back to my rule to always optimize for convenience. So what is the most convenient thing for me? What's the most convenient thing for my attendees? I'm going to go with that. If it's going to cost me a little bit more and I'm charging for this event, I'm just going to charge more. And I'll make sure everybody has a great time because I'm optimizing for convenience. So to wrap up, in most cases, if you have a team that's larger than 6 people, I like to go with a hotel or some sort of resort or some sort of service situation. It could be a service department with somebody that they can be on call or something that has a reception. I prefer places to have food options like a restaurant and breakfast. And this is all to optimize for convenience. Now, listen, you don't have to go super fancy. This is your first kind of event and you're on a budget. You can go with a three star hotel, even motel. That has all these services and has breakfast and it'll still be a pretty decent off site. A pretty decent event. I remember reading the book, the hard thing about hard things by Ben Horowitz had this huge tech company. They ran out of money. They did their off site to get the company back on track. And a motel. I'm talking about the ones that the corridors are outside and the pool is in the middle by the parking lot. Now, in his case, it sounded pretty rough. But there's things that are a little bit better than that. There are inexpensive and they don't have to be a 5 star hotel. Just food for thought. Thanks so much for listening to the $100 show. And thanks a lot for asking your question on Q&A Wednesday, I've got a question you want to ask, you can email me over at Omar at one zero zero NBA dot net at any time and make sure you let me know if you want me to mention your name or keep it anonymous and we'll answer the question right here on Q&A Wednesdays. Before I go, I want to leave you with this when it comes to events planning is key. I like to plant as far in advance as possible. This gives me enough time to work out any kinks or any things that might cause me problems in the future. Also, it gives you a whole lot more options when it comes to finding accommodations and booking things because things are available when you book in advance. When you wait too long, then your options get slim. My event oscon that I do for founders here in Australia. I plan at 12 months in advance. I sell tickets ten months in advance. This ensures I have all the important things booked. Thanks so much for listening, and I'll drag you in Friday's episode. I'll see you then. Take care.
RISE Podcast
A highlight from 416: BERT KREISCHER Uncensored! Crazy Stories, Hilarious Insights & MUCH More
"I do a couple bump of theaters and a bump of theaters now I'm doing arenas and then the movie gets bought and I mean and so to say am I comfortable with the success? It's been a slow roll. I'm very lucky that it happened later in my life. But there's always a part of you that feels like you have hardcore impostor syndrome because I wasn't anointed by Hollywood. I I've never had this one project that just skyrocketed me. It was always been this slow burn of like just gotta move tickets. I gotta get a podcast guest next week. Yes for my cooking show and it's just this like just almost like a long, long walk where at some point you turn around and you're like holy shit. Look how far yeah look and then but you're like, I can't look backwards. I just got to keep looking forward. Hi, I'm Rachel Hollis and this is my podcast. I spend so many hours of every single week reading and listening to podcasts and watching YouTube videos and trying to find out as much as I can about the world around me. And that's what we do on this show. We talk about everything. Life and how to be an entrepreneur. What happened to dinosaurs? What's the best recipe for fried chicken? What's the best plan for intermittent fasting? What's going on with our inner child? How's therapy working out for you? Whatever it is, my guess are into, I want to unpack it so that we can all understand. These are conversations. This is information for the curious. This is the Rachel Hollis podcast.
AI in Business
A highlight from From Homework to Real Work: What Generative AI Means for Every Business - with Ori Goshen of AI21 Labs
"Donna, everyone. Good to be able to dive in on a topic that is pretty darn hot right now and that is generative AI. I think that a lot of this was hypothetical four years ago. It was kind of interesting, and now it's clearly hitting the ground running in a major way. Enterprise leaders are interested in what is this stuff, what I need to understand about it. You have the technical background story and we're going to talk business in a moment, but I'd love for you to start with, how do you explain generative AI in principle to business people? Yeah, I think there are kind of different lenses you can look at generating AI, but in principle, you can think of it as a technology that helps us translate our thoughts our ideas into digital assets could be text could be image could be video. It could be audio. Intellectual amplifier in a way. And it has, you know, it's very broad. It has many different applications and the way we can utilize it. But in principle, it's a way for us to use to interact with computers, explain our guiding computers, what we'd like to achieve and have them respond with answers or digital assets that are useful. And we kind of had the, as I mentioned before, we've had folks from the generative AI world on here. I know you guys play in the text space very much. I know there's this whole idea of sort of autocomplete on steroids people have used as an analogy, for example. Is that accurate or do you think there's a better analogy? Because I think it's important to know sort of what is the AI doing. You know, when we can create a wonderful poem in the Turkish language or we can create a whole essay about Napoleon's strategic flaws in his Russian campaign, you know, just out of the air, it seems like magic, but it's not. We'll talk a little bit about how this stuff is as capable as it is now. Yeah, so actually, I think it caught everyone by surprise because it's been around for a while that the basic technology, and I'm talking specifically about the transformer architecture, which was publicly talked about as part of the publication in 2017 by masani and the folks at Google called the paper called attention is all you need. I think it was here for a while, but kind of surprising to see what happened when you scaled these technology. When you scale, when I mean scale, you use more compute, more data, you start getting very capable models. And so that's literally the way it works. You can think about it in a very simplified way where you take these neural nets, which are huge monsters. And you give them a very simple text to give them a sequence of words and you ask them to complete, they have to predict the next the following sequence of words. And if you kind of brute force and you do it repeatedly, a lot of times, then the weights of the neural net start to adjust in a way that it actually successful in predicting the next words. But what happens in this process, you get a very nuanced representation of words and concepts. And if you start scaling that, then I know that the technical metaphor is autocomplete on steroids, but you actually encode a lot of word knowledge and a lot of abstraction when you do that process. So when you start prompting now the system will say give me an essay about Napoleon or a poem in a certain style, you start seeing the system that kind of follow that path. So technically, I think the autocomplete analogy is correct. But conceptually, we get much more because these models carry a lot of word knowledge and useful information. And that whole idea of encoding knowledge. You know, it's, of course, it's very abstract this idea of sort of, I think, to many of us surprising that you can drink in disparate sources of information and create something that's wildly unique, but in many cases impressively on point and maybe better than many human beings, the vast majority of human beings would be able to do. Of course, there are famously errors as well. We'll talk about that. But you know, when you talk about training these models, I presume that in a business context, it's maybe less important to read every Wikipedia article and it's maybe more important to drink in things related to the business problem, maybe customer service issues or marketing campaign headlines or whatever the case may be. Is it also important to drink in Wikipedia just for all that encoded wisdom connected between entities and all that wild stuff, talk to us a little bit about not just writing an impressive poem, but when we apply this in business, what do we have to train on to get a general level of capability? So I think that the approach, you'd like to have what we call foundation model that is trained on general purpose knowledge. Wikipedia is a great example, but we have other sources of information that provide generalistic knowledge about the world.
The Podcast On Podcasting
A highlight from Ep331: Your Show Needs To Have Goals And Heres Why - Dino Cattaneo
"He's become a friend. We've worked with him. I met him originally at a podcast event. There must have been thousands of people there. And we were sponsoring. So today, we're going to talk a little bit about authentic leadership. That's his podcast. His role, what he's been doing. And I was actually listening to the show before recording this. And so my first question is really just on that guest. So I'm just curious, it was, was it Judy Fox? Judy Fox. Fox rocks. So it's actually interesting that you're bringing Judy up since we're going to talk about my podcast, because Judy plays a pivotal role in disturb my podcast. So as I was telling you right before we got into this, I'd been thinking about the idea of launching a podcast on authentic leadership for a while. And I remember for spring break of 2020, the one right before the big pandemic. I was driving to Syracuse to pick up my daughter. And so I decided that on my way out, I was going to check out if there were podcasts that talk about authentic leadership to kind of first step when you want to launch a podcast, he's like, are there other people doing the same content? What are they doing? What do I like about what they do, that I can incorporate in my show? And then what am I going to do on top of that to make my show unique? So I listened to a couple of podcasts about authentic leadership. I scrolled through and for some reason, when this one specific podcast, I'm like, I want to hear it was a man hosting the pocket. So I want to hear a female guest. And Judy Fox was a guest talking about LinkedIn. And three quarters through the episode and keep in mind, this is a 5 hour drive. So I have a lot of episodes to listen to. I was so excited about what she had to say that I'm like, okay, I am now going to go the next stop instead and listen to another authentic literature podcast. I listen to her podcast, which she had at the time. And then through her, I got to a podcast by a woman named Rachel cook, who is called, it's something but make yourself a CEO or become a CEO. And also had two episodes on how to start a podcast. And those two episodes were sort of like incredibly helpful. I remember being in the hotel in Syracuse, the morning that I was supposed to go and pick my daughter up. And you know, the city was already pretty empty because people had started to evacuate and locked in for COVID. And I remember running on the thread Bill listening to Rachel cook and how do you start a podcast? How do you think about strategy? How do you think about recording, et cetera and just getting into this space where I felt like I can start a podcast? And I think in this space, one of the things that I love about a podcast community is that it's still a space where if you're operating at an indie or semi indie level, like you and me and others are, it's still a very cooperative space. So I felt like I need to pay forward to these people that have been instrumental in my launch. And then the second part, the people who are going to listen to Judy's episode in my podcast, Judy is a phenomenal LinkedIn consultant and the episode that I have with her is about how to be authentic in your LinkedIn presence and networking. So I was working as a result of hearing her on this podcast. I started working with her, and I was braced her with her, how do I launch my podcast? And I need to do all these research and then I'll talk about it. And she said, you know, nobody shares their journey, right? Because there's uncertain at the beginning, what do I do? And so she gave me the idea, and so before I even started booking gas and recording, I sort of posted, I'm going to start a podcast. I don't know how I'm going to do it, but by posting it on LinkedIn, I'm holding myself accountable.