Listen to the latest news, interviews and analysis from the world of advertising. Sourced from leading podcasts and talk radio shows.
A highlight from Newly Appointed MMA Global President Lou Paskalis Has Opinions
"People listening, if you hear any noise in the background any chatter, that is the sound of lose new colleagues at MMA global. He is in physical proximity with them, which must feel pretty nice. Yeah, after a year and a half of COVID and working remotely out of my guest room slash office at home, it is nice to be out with folks. And I'm here in a WeWork in Brooklyn and there's a lot of energy here, which feels great. If you're in a WeWork in Brooklyn, are you drinking a 7.5 cent coffee? I'm old school. I've got the can of Coke zero with me. And that's pretty much the extent of my modernists. So we're going to talk about the new role in a bit, but first, I know, I know all about you, Lou, you are a big name in the industry, but even so I was just doing a little research. And I came across this article from 2019. It's was on media post. And you were described as a, quote, passionate, but not necessarily always pleased person about the digital marketing environment, so passionate, but not always pleased. Yeah, is that a pretty accurate description? Yeah, I think so. I don't know how I've ended up in my mind thinking that I am the guardian of the future Internet. But somehow, in my mind, I have this sort of dichotomy between the requirements of my job and the need to save marketing from itself Vis-à-vis some of the things that we do to consumers in the spirit of giving them more relevant advertising, which sort of doesn't always respect their privacy choices. And so I often find myself myself having that conversation with peers about how do we restore high gene to the Internet and allow it to really achieve its true potential. It has to go from what it is today, which something I sort of endure to get things done to something that I love because it enables me to do things. And when you say advertising, the marketing industry needs to be saved from itself. Are we reaching that point because there is a general reckoning going on. And so I do feel like there is awareness that change has to happen. And so, you know, you've been banging the pan and people are listening. Yeah, I think we saw an interesting set of dynamics during the pandemic, right? So people relied more on digital to for goods and services. And yet, this sort of zeitgeist of it was, well, I'm concerned about my information being stolen. I'm concerned about fraud and many forms. I'm concerned about my privacy. But I don't really have a choice. So I'm going to risk all that and do more digitally. And we certainly saw an uptick in the growth of digital. But at the same time, it isn't a good experience in terms of people's emotional state. So you are a man of opinions as we've established. And you share some of those opinions on Twitter, and I thought maybe we could do just like a really quick little lightning round where I make statements that would fit into a tweet and I just want to get your reaction to them like ten to 15 seconds. So first party data future. Yes. Yes, okay. I'm sorry. It's just yes. Quality independent journalism will save us all. If we nurture it. Do you feel like it's being nurtured? Not at all. Not at all. At all. I feel like it's under assault from three different vectors. Consumers are less willing to invest the time to read some of the investigative journalism that really keeps our culture in our society on the straight and
A highlight from 247 - The State of Streaming
"Bit of a surprise when in terms of a pretty well beloved service. But what were the themes of what everybody was talking about? I'm going to sort of divvy it up into two big buckets. And this is not going to cover everything because again it was three days. We did have a lot of conversations, but I think there's a content part of the conversation that's happening and then there is like a measurement and understanding how audiences are watching that content sort of conversation. And I think that, you know, on the content side, I finished up the event, which wrapped on Thursday. With a conversation about churn. And that sort of, you know, the way that you keep people coming back to your subscription, streaming service, day in and day out, month after month and of course, they're paying month after month to come back is with content largely, right? You have to have to market good content, but you can't market nothing. So you have to have good shows that get people talking that get people coming in. You have to come up with ways to program it so that people build habits and come back. So that question about how do we make the best shows that are satisfying all of these different types of programming tastes and these different tastes throughout the year, right? Because what I wanna watch in October, spooky season is very different than what I wanna watch in May. So there's this whole there's so many questions happening there. And on Wednesday, Casey Floyd, who's the chief content officer of HBO HBO Max, we sat down and talked about how do you build a business that encourages that creativity? Because again, it all comes down to telling good stories and getting people to come. And pay month after month and watch your shows. But then on the other side of it, is actually understanding how are people watching your shows. And that can be as simple as kind of the challenges that have happened with Nielsen. Becoming the accredited. And that gets a little weedy, right? But everybody has to know how people are watching because you can't make good decisions if you don't know that. And advertisers want to know because they don't want to put their ads on a show and have no idea who's watching it or when they're watching it, or if that ad worked. So there are all of these really interesting pieces. And it just, I think it always comes back at the end of the day to those two big, big issues. And it's just, I mean, it's not an easy answer, and it's always changing, but they can almost feed into one another, right? Because you don't want to have this big great show. And if nobody watches it, okay, well, or you don't know if they watched it. Okay, well, how do you know that that was a success? So it's just, I mean, I love my job. If you can not tell. I like it's such a great time to be, you know, writing about TV and learning about it.
A highlight from 281: The Two Things That Happen When You Launch a New Google Ads Campaign
"Yes, welcome back to the paid search podcast. My name is Jason rothman. As always, I'm joined by my example. My mentor. My hero, my night in shining armor. My everything. Oh gosh. The great Myanmar. Oh, the great. Chris, schaefer, Chris. You are great, you look great. You must feel great. Are you doing great? Adjacent. I just watched a spider consume of butterfly outside my window. That was pretty freaking cool. You know, I believe a spider spits its digestive juices into its victim and then sucks like all the juice back out like it's just kind of a pre digest. In that, isn't that great? That has nothing to do with Google ads, but it's just, you know, it was just right there. It's like my own little museum. How are you? I'm great, Chris. You, you are a guy. Yes. Who's well balanced? You definitely have this green thumb thing going on. You have a need to get outside. You have a passion for nature and my reading you correctly. Oh, yeah. Yeah, I wish I wasn't tied to a computer, but when you're so good at it, you just can't stop. It's really funny the way no one's made like just a laptop. That you can almost front facing back or backpack that faces the front and then you can just type as it look forward. Yeah. Yeah. Maybe I just created something. That could be. But we're not here to create laptop accessories. We're here to create Google ads magic and that's what we do together. No matter the day of the week, no matter the time of the day, no matter the mood of one of the co host who is older, but still acts more immature. We pull it together here. And we have a magic. So Chris, light going on, but we have an interesting topic today. Two things happen when you launch a new Google ads campaign. Either you're not getting enough traffic or you're getting too much traffic. That's it. Yes, every now and then you get lucky and you're just knock it out of the park and maybe you get just the right amount. Yeah. Unlike I was going to ask if that ever happens to you. Unlike literally it just happened to me this week. Chris, $30,000 a month campaign. Okay. I knocked it out of the park. Day one day one. Day one day one. The budgets, the bids, everything, the quality of traffic. That's it. And the cost per conversion. That's it. And the cost per conversion on day one? Yeah. Anyone, I swear to you and it's a $30,000 month campaign and it's like, oh, you would love it. It's four campaigns, but it's very simple. Each campaign has just a handful of ad groups. Beautiful. You would love it. But that's rare even for Chris and I would say very rare. Either you're not getting enough traffic or you're getting too much. And we're going to talk about actionable steps that you can take depending on if you're getting too much or too little to try to tease out what's causing that and then fix your campaign and do a great job going forward. So we're going to be giving some great advice today. We also have some news about site link designs. There's a test going on and we have a link that will share that will show you the new look for site links that they're testing so you can get a heads up on that. But before all that Chris, we have a message about up to you and then we will get into the show. I want to read you a couple of reviews that I have here from people that have tried up to you. And I thought, I thought these really really shared exactly why optio has been such a great tool for so many of our listeners and beyond.
A highlight from Conversational Media, Emoji And DEI With Holler CEO Travis Montaque
"CEO and founder of holler, a conversational media company that helps marketers incorporate their brands into emoji stickers gifs and other fun visual elements so they can be present in the conversations that people are almost perpetually engaged in across everything from straight up messaging apps to dating apps, to payment apps like Venmo. But what exactly is conversational media? Travis will get into that, and he'll also get into group black, a media collective and accelerator he cofounded this summer, focused on the advancement of black owned media properties. A lot of advertisers have pledged to do more on the diversity equity and inclusion front. But the question is, how to make that a part of their day to today and infuse it into the culture rather than have it be a one off initiative that doesn't make a lasting impact. Before we dive in, though, a quick plug for programmatic ion New York, which is taking place at the Marriott Marquis in New York City live in the flesh on October 25th on October 26th, registration is open and it's going to be a good one, I promise. It's two full days, 50 sessions and more than 40 speakers, including executives from Kimberly Clark info some the W3C Roku Heineken Meredith NBCU Mondelez Conde nast and many more. So get vaccinated, get registered, and we'll see you there. Head to programmatic IO for more information. Travis, welcome to the podcast. Hey, Allison. So to start us off before we start talking about holler and about targeting and what conversational media is, I want to know a fun fact about you that not that many people know. I want you to tell our audience, not to bring it on you. So, you know, it's a fun fact, but it'll totally make sense. So I'm the biggest comic book geek. Like I love marvel. I love everything, animated series, that is ever since I was a child. I've been my jam, which kind of makes sense now when you think about what I do today. But love, love, love, everything like superhero, sci-fi, everything. What's your favorite sci-fi author? Oh, favorite sci-fi author. You know, I just think, I mean, honestly, out of all of them, I think marvel marvel movies are my favorite. I feel like this is all that is still being world and all the interesting kind of story anecdotes. Specifically Spider-Man, like when you think about what Stanley did with Spider-Man and how it's just such an uncanny character for his riro. I don't know anybody that particularly likes spiders, but they do like Spider-Man. So just love all things in kind of that universe. And, you know, some of the things that we're doing today in the business, just has me stoked because it kind of connects to the kind of childhood. Overall. Nice, nice segue. Well, I was going to ask you to talk a little bit about holler, which is your company. But to take a step back because now I can imagine you in college watching a marvel movie trying to think, you know, what kind of company do I want to start from my dorm room? did do that, right? I mean, before holler was holler, it was a company with a different name, emoji with a G rather than a J so you're sitting in your dorm room, maybe you're watching Spider-Man. What was the idea that sparked emoji into life? Well, I haven't even more fun story for you. So it didn't even start us emoji. So it started as this application called spliced. So in college, studying finance, and you know, finance gave me a lot of really good skills as I was when I was in school. But I was really fascinated with what was happening in the world of technology, more specifically, people started saying big data all the time, and I was like, well, what is that? So I started digging into it myself and learned a little bit more about machine learning. And so I decided to start this app called spliced, which was effectively a news and video at that delivered news and video content. But what was really interesting about that application was that we leveraged learning to personalize based off of your emotion. And, you know, the epiphany there was that I was like, well, maybe the reason why people don't share content, it doesn't, maybe the reason why people don't share content is because they don't have anything to say, per se. But everything you see makes you feel a certain way. So what if you could just share that feeling? And so at the time, I removed all word from the platform and allowed people to react to content with one of 12 emoji, and that's all that people did. And I was like, huh, well, that's really interesting. In the world where there was many places you could get music and video content, this notion of digital expression or a visual communication was important, and it was going to be more important as all of our conversations were moving online. And so that app turned into emoji, which eventually came and turned into hollar. Doing so much more
A highlight from 246 - Solving the Sustainability Puzzle
"You're listening to yeah. that's probably. Add this theatric podcast where we talked about marketing media technology pop culture because in the end everything is an ad. I'm david grinding around. The international editor with ad weekend with me as always is shannon miller. Our creative inclusion editor shannon. Always great to get to chat with you. Hello and we have a very special guest. One of our beloved colleagues catherine lindstrom who recently took on a new position. It's been with ad week for a while and has been one of our most read Most popular writers just phenomenal writer. and has now taken on a new beat i would argue the most important. Beat not just a dad week But honestly within all of journalism Catherine is our sustainability reporter now So catherine welcome. Welcome to the show. We are going to be talking about sustainability today. So obviously you are the number one person in ad we wanted to bring on board thank you. I'm so excited to be here and to chat sustainability will so normally we have one very specific kind of story or big news event or something. We wanna talk about We have quite a few sustainability. Things have come up You know it's one of those where Making a dedicated beat around. A topic certainly helps in that front. But we've also just had a lot of issues coming up in the last few weeks we've got two stories on one from catherine one for myself in this week's issue of ad week and So it just seemed like a good time to kind of tie have you on and about some of the bigger issues. I'm really fascinated by how your perspective on sustainability has changed how it's going to change in terms of issues you learn about. I think there's a lot of things we know is consumers right and that we know is just kind of people. Generally aware of of some of the major issues in sustainability but I before we get into that. How it changes your perspective on the issues that maybe people don't think about day to day tells i how this position came about this. Something you had proposed right. Yeah yeah so I was first hired in late. Twenty nineteen as breaking news reporter And then kind of you know was a generalist for a while had a lot of time to think about you. Know the different areas that the ad industry touches and all the ways that Marketing intersects with our lives and kinda was just sitting back and thinking what in this world like what is my ideal beat to cover And then came up with the sustainability pitch Because you know. I guess the the the pithy way to say it is like you know we don't have a planet we don't have anything but it does just feel like as soon as i started thinking about. You know it'd be so nice if we had dedicated coverage in this area to kind of cut through some of the bullshit and You know build build. Build some more serious reporting around on sustainability initiatives. It just felt like every day. There was something that confirmed that this was the most important thing to be thinking about. Right now So yeah i guess it. Kind of felt like snowballing and The momentum just picked up it feels like Yeah it's it's the thing that touches every everything that we do and Sh is the crucial topic of today. And i feel like there's so much that's arisen just in the past two years honestly since the pandemic began I think people have had more time more opportunity. I don't know. I don't know it's hard to say but i feel like there's a lot of initiatives that have started in that time period I've had several times where i've kind of started asking questions like i wonder if there's an organization that's trying to do this. I wonder if there's a movement to do this. And then i find out there is and it's only six months. It feels. i dunno does. Are you sensing that there has been this kind of. I think also the sense of urgency around the climate crisis is more more to do with it than anything. But it feels like there. Is this momentum right. now that i feel like even a few years ago we didn't have. Yeah yeah. I mean i agree. I'm and this isn't something that you know. I studied for a long time. I have friends that have been in the space for for forever you know and that's not me but But it has been something that it's always been in the background mind. But then i guess i would fall into that same camp As all these people who are kind of I feeling compelled to bring that issue more to the center of whatever work it is that we're doing I guess you know it's hard hard not to just think about all of the Climate related disasters.
A highlight from 280: How to Minimize Bad Traffic on Search Campaigns
"Hey everyone yes yes. Welcome back to the paid search. Podcast my name. Is jason rothman as always. I'm joined by mike king The great chris schaffer chris. I was listening to last weeks old. I laid on the flattery. Pretty strong there and i think i called you my king But no it's good to be back with you look great Do you feel as good as you look. Yeah it's good to be back with you jason Happy to chat about google. Ads stick to google ads. An okay google ads that i'm looking at and you've been doing nothing but chatting about not google ads for the last thirty five minutes so might say wasting right. Hey if you wanna get into it now you're talking about can get into it now. So yeah i only speak to you about google ads as that's what we're here for and i'm happy to do it. It's important topic as it always is. We always try and talk about important topics. Only and yeah. I'm glad to see you you you. You seem energetic. Moving into the most wonderful time of the year jason.
A highlight from How to Pick Your Podcast Niche | Ep. 187
"New coach. I believe they're building a brand that matters. Today is the only way to thrive tomorrow appreciate you guys tuning in each week this week. We're talking about how to figure out what your podcast should be about. How to niche it down in a way. That really makes your show stand out. How do i venit identify what that topic should be for you before that is if this is your first time tuning into the show. Appreciate you guys. Being here make sure to go to brands on brands. Dot com to check out our resources our show content and to sign up to get emails each week. Colette you know what's going on with the show. And when our latest tips and resources come out so appreciate you guys and let's jump into the show on all right. Let's dive in so let's figure out for you. What's your show gonna be about. This is a big question. A lot of people might have an initial idea of what the show could be what they're good at should be about their expertise. Should it be about something. They're passionate about. Should it be purpose. Driven a lot of big questions out there that can help you start to narrow in on what that perfect podcast topic could be for you and i have some framework some questions. You can ask yourself to help you get there to really feel confident about the topic you pick because that topic is going to really help you. Identify yourself as you brand yourself in the future. So we'll start very simple for me. I to go high level if i asked you the question. What your podcast going to be about. You might start to already have
A highlight from How Audio Quality Impacts Your Brand w/ Marcus dePaula
"I've got nothing great feedback about it. The energy you bring and the fact that you get me to slow down a little bit actually explain things. And i've already gotten some. Dm's so shout out to the folks who have taken me up on getting in touch to talk about podcast ad tech and keep doing that. So shout out to you and shout out to future you doing that. We've got a really fun. Actionable packed episode. Today it's a shorter interview between you and a guest and before we jump into it. I just want to give a little context and also play a little game to get us oriented. How does that sound. Don't ahead okay. Okay so brian to get folks in the mood for today's episode to get us in the microphone mood. I'm gonna have you play a game and the game is this. I'm gonna give you ten seconds. And you're going to name as many microphones as you possibly can. One point per mike. Ian will keep score. Are you ready. I'm gonna put a timer up. Don't think don't think yet. Okay you ready. Yeah sure me. Seven sm seven be pd seventy by persona persona There's house ten seconds is a quick ten seconds. That's those are just the ones i have in my office. Well not seventy but the other two and that's the one everybody knows. So yes i almost said air pods just to be a that. Yeah we'll we'll talk in this episode about why that is not an adequate microphone substitute. But yeah. Lots of microphones out there. Lots of podcasts microphones. Lots that are famous in the podcast community. A few that. Come to my head. Samsung q to you. Of course you've got the blue yeti which i am unfortunately recording with right now although i don't think it's unfortunate but you do honestly it works. Well i think we give it a lot of hate. I don't think it would be something. I'd recommend anybody by but your audio saw the samsung q to you which you talk a little bit. About in this episode. I like the twenty one hundred for beginners and then of course the shore. Sm seven b. Which i think. You mentioned tons of microphones a lot of great options out there. Shout out to my little rhode. Ntsb many that. I won from podcast movement. Shots podcast movement So now that we're warmed up brian. Today you are chatting with marcus so tell me a little bit about how you met marcus so ibo introduced us because we were working on the up next project which was the podcast format upfront. And i needed someone to help me. Edit things a little bit more complex than what mean. Ian had been doing before ian edits the every single episode of sounds profitable. But this was something that we had multiple guests and trying to build it up a little bit bigger and so marcus jordan were that it was a lot of fun. He had a lot of great ideas. And i kept talking to him about how cool it would be to really experience. What multiple microphones sound like in one audio or video file right. There was some video company. I stumbled onto that showed different qualities of video that you could record with their equipment and you could live switch between all three of them will play the same video and that was kind of the dream i had with marcus. And marcus said yeah. Let's do it. every microphone. had and he he made this awesome presentation will linked to it in the episode details and a really gives you a feel for how you sound. Because i think that's really important. I like i'm wearing right now. A brain work is real work t shirt but because my microphone my headphones in my camera look better is a professional feel to it. Yeah and that's where we are. You know almost two years into a pandemic. We are at this point where that's the new suit. Yes yes. am. Marcus really highlighted big. I love that quote from your conversation and we'll get there in the second will let everybody experienced that in real time for themselves. So marcus wrote an article for sounds profitable a few months back. What is that article. And where can people go to find it. So it's on sounds profitable dot com and it's all about how you sound from those seven different. I think it was seven or nine. Different microphones that. He had access to showing from apple headphones. That are plugged directly in to air pods to professional microphones to distances to untreated rooms. And all the things in between. And i think it's really important for people who are recording a podcast. But it's also really important like if you're going to be a guest on any podcast gerald. Think through how you sound and how you come across especially if you work in the audio space if you don't sound good and you work in the audience base even if it's like an add product that is never going to touch even the creative side of it it. It's still the space. We've all decided to be an and it's still how you come across. I agree so here is how i want to prime listeners. For the chat that we're about to get into and then we'll get right into it so for you brian. You already talked a little bit about. Why professional podcasts folks. Whether they're buying and selling ads maybe they're not producers themselves why they should care about having proper mike technique and treatment of the room. And all that. Why should independent podcasters. Who aren't yet ready to shell out for fancy equipment. Should they care about proper my technique. Originally it's you know we always say like dress for the job you on. I don't love that completely but more than anything. It's about trying to create quality content. And tom webster talks about it a lot. The biggest thing that you need to hone is the content. You're creating how it sounds. How the quality of what you're producing and that sound can be off putting. I've definitely dropped podcast. That were super interesting. That just didn't hit a very bare minimum. I don't think i'm super sensitive on sound Yvo and ian will constantly tell me that something doesn't sound great. And i just can't hear it but there's a big difference between you talked into the microphone on your iphone and you talked into even a fifty dollar. Microphone that differences really important. Yeah and in my takeaways. We'll get more into how both professional podcasters who are making money. And indie podcasters can benefit from even shelling out a few dollars. It doesn't have to be that much for their whether their room or for their equipment or for just making their production process a little bit easier so with that. Why don't we get into the interview between you and marcus awesome. So this interview is with marcus. Apollo podcast audio lab. And i had a blast speaking with him and excited to continue working. We're marcus in the future. So marcus one of the things that me and you have talked a lot about is that it really feels like in the ever the error here of the pandemic and everybody being at home that like a good microphone and a good camera is like the new suit right like you have a killer setup yours puts mine to shame you can see myself right there which is l. It's so cool war on your end you like g experience every new phone call eight people pointed out and talk to you about how crispy sounder. How great you look. Or yes i do and it's got me more work because of it it also i. My wife shares an office with me. And i've got her set up with my old camera and assure envy seven and people always oliver consulting call. She has like at least half a dozen consulting calls every week and they always say well you look and sound so good. And she's like yeah. I'm married to engineer every single column on the first five minutes even if i talk to this person about it all the time like they still bring it up like i areas showing us up. Or you sound so grady. Look so great and it really does do that. And it reminds me of like personal trainers and stuff like that. You don't want to be trained by the dude. He's got a bunch of certificates but isn't in shape trained by the dude with the six pack Who may or may not have the certificates you. It's big part about it so i was thinking like how. How much do you think this impacts like a company like. You're on the freelance end. But if i'm a salesperson in podcast advocate advertising where i'm a ceo even if it's business meetings let alone
A highlight from Make Money Podcasting | Ep. 186
"Episodes and join our email list where you can get weekly updates on what's going on with the show and with our new resources so appreciate you guys and you get a sense. Check that out. And they'll jump into the content today brass zone all right. How do we make money with our podcast. Right you're not building this as a charity. Maybe you are but if you want to make money off of your show. There are ways to do it. We will talk about today but there are some things that we need to get out of the way i. there are some myths. That are out there that i think all of us have assumptions about what we can do. We start making content right. And i want to get some of these out of the way so that it's easy for you guys when you move forward. First myth is that everyone can make money with advertising on their podcast. Now there are a select you can and those are usually. The top hundred shows are so top couple. Hundred shows can obviously make money with advertising because they have enough subscribers and audience to support that because an advertising model needs a lot of listeners and unfortunately the average podcast especially new. Podcast only have something like one hundred eighty listeners. And that's not just new podcast. That's the average of all podcasts. Right year show might be able to do better than that. But until you're into the like multi-thousand listener range it's probably not worth it for you in even after that probably not talking about a lot of money. So let's take advertising off the table for you for now Because it's not probably number one to make money especially if you are in the knowledge business and you have information you can share. There's better ways to make money if all you're doing is entertainment then you're looking to scale your audience so that's depends on which road you're on. Most people listening to this are probably looking to build shows. Hopefully that have that our knowledge base business that they can make money off of puny entertainment space. Then we're gonna talk about audience growth and things like that. So the next myth or we're going to talk about is patriot on the patriots. Subscribers the myth of we have as patriot subscribers will help support my show and again. This is a numbers game. Right you being able to find people that want to give you a dollar every month till listen to your show is gonna be a small number of people. It's hard to scale something like that and podcasting alone is a bit of a terrible discovery tool just because you put a podcast out there on a podcast player doesn't mean people are gonna find it. They aren't like youtube or google. That's suggesting your show to tons of people. They generally only suggest the top couple hundred shows mice if you curated new no worthy. That aren't getting a ton of listenership. So just letting you know that. That's a bit of a road to hike up And most people will have a smaller audience that is going to be harder to add up to a lot of patriots support so yet you might have a few people in your inner circle. that wanna help and support you and if you can break that work great and if you're going to do that offering some other level of service beyond your podcast that has to do with you offering someone one time is probably gonna be more useful in that regard in terms of building that but That's the second method. Thirty is that you know. I can find niche sponsors for my podcast. Sponsorships are great and they do work for podcasts. But what's unfortunate again given the size of audiences even though you can find them the question is will you be able to keep them. Because without a large audience size is can be hard to deliver results for your sponsors sponsors. Expect that you're going to be able to deliver some kind of return on their investment that they will be able to sell whatever they're selling to your audience and if the audience in big then they're not going to convert and if they don't have enough people converting and pain. Why would they stick around and keep paying for ads on your show. So it's not a long term game unless you have again more audience. So i think that's what we need to get off the table for right now and we can talk about the real wasting money with the podcast especially those of you. That are in the knowledge business. In other words you have knowledge and experience that when you share with other people helps them accomplish a goal. He can do that. You can make money through coaching and digital and other things and bringing people together Do how we're gonna talk about that today so if you're strictly and entertainer. This may not be for you k. But we're gonna go through these other ways to make money so i'll listen offer you first. Here are the seven most readily available ways to make money. Especially when you're starting podcasting number. One is coaching right. Direct coaching working with people in one on one fashions or in small groups number two is a digital. Course you taking that knowledge and putting it into something that can be monetize and purchased. That's in an organized fashion so people instead of just listening to every week can quickly go through and accomplish a goal building some kind of digital corporate give someone a quick win number. Three is affiliate partnerships. That's taking tools and resources that you use and offering them the people that you get a commission for that referral number four events and masterminds. You know you gathering people together and then paying you to curate. That experience number five is online products and applications. So you finding something to sell online.
A highlight from Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning
"What's up how are you. We're back for another episode where i'm your co host. Yeah absolutely my co host. I'm super excited for this. Let's let's hear more about this so we talked a little bit about the structure. But this is your share now. Let's are we going into this partly partly. I'm i think what we've discovered or what we've decided is. I'm going to be very prominent at the top of the show and at the bottom of the show. You're obviously still going to own the interviews. Let's talk a little bit about what that means so now that i'm co hosting with you. I want to acknowledge the fact that i am not yet an expert in bias ad tech not yet but like you always say i will be because i am taking the time to come through your articles and to do it. Live right here on the podcast and every week through social media. I am reading your articles. I am interacting with layers into space. And i'm becoming an expert before your very eyes. So i think it's important while i'm patching up to let listeners know that number one if they aren't experts yet either that's okay not only is that. Okay it's actually a big opportunity. And they should definitely take advantage of this free knowledge that is being disseminated and two. It was important for us. Brian ariel and the whole team behind sounds profitable. While we were on this new concept to make sure that it wasn't expert. Bryant teaches nubia. Reo you know. We didn't want that kind of dynamic because that can be very gender and it's also just a shitty feeling shitty job. I'm okay with that. Forget that explicit tag. Yeah sorry so with all that being said. I think that the start of season two this is the second episode is a great time to define some terms both for me and for listeners whether they're new to the podcasts at tech's base or just want a refresher and the thing that i really want to highlight is that arielle absolutely could sit inside silo with me. We could take a week. We could take days and we could get her fully up to speed on all this stuff. And part of this is that i've never had to teach like this management goal that i have of educating people that i'm working with them bringing them up. I'm learning hands on so we're doing this in public. We're doing this in front of you. So instead of reo becoming an expert behind the scenes. She's doing it right there with all of you and she's guiding through this so that i can become a better teacher she understands it foley and she helps make sure that you digest as much as possible because the people that listen to the show range from you know the the heads of major corporations and podcasting to the people who will be the future leaders in the space. Yeah and You can learn alongside with me. So welcome to podcast aztec one. Oh one. let's define some terms brian. So let's about what is how would you define in one or two sentences. Each will keep the short. And snappy what is ad tech in general so i view ad tech is any piece of technology any piece of analytics that will enable someone to sell advertising so anything from your download numbers
The 4 Stages of Personal Branding
"Number one is understanding. What the suite of products is you want to develop in other words. What are you to offer for. That's like the most complicated thing you do. What do you want to offer. That is the easiest smallest way to work with you And then what do you want offer. That's in the middle right and they call this evaluator or you can google that in other words there are sometimes things that you may want to offer that. Just bring people into your world because a lot of people just to get started need help with something very small and that'll help build trust and if you help them succeed and you give them some cook winds he might be willing to move onto the next phase and hire you for the thing that you do that you are known for. That is the service you really want to help people with but you may have to start with something smaller right so building. This suite of offers is part of that phase right now. What i want to also add to this is. It's not just about selling things. The idea of offering your help is huge. And what i want you to be able do is before you get to the point where you are selling something. I want to make sure that you build out resources right. What are the things that even while you're teaching are things that you would give people that are templates. That are checklists that are resources that they can use books. They can read approaches to follow whatever it is build them outright them out any kind of list of tools that you might use that you would recommend all of that and start to catalogue them and save those things number one because it'll help you serve your clients when they do decide to be clients and pay you for your service but number two day will help you figure out what the resources are that you could be offering people when you meet them in person or online when they are just trying to get a question answered you could say oh actually. I have a resource for that. Why don't you go get it here. I it should solve your problem for you right. It brings them into your world in a non sales away.
Stas Tushinskiy on Making Audio Advertising Conversational
"So how'd you evolved from what is in a sense of a one way stream You're going to go back to when you sarah huckabee set to solve The full speed of what the initial learnings. And how'd you count on for up. You have right now. Yes so we were thinking a lot how we solve the engagement challenge in the one days struck us a voices. The answer goes. That's not the way to engage with everything actually back then. We already had siri but he was. Maybe six months of before alexa happened. Alexa alexa boom in high. Remember clearly with cs. Does that thousand seventeen when everybody started talking about alexa and we were lucky with the timing because when we introduced our first pilot product. This is exactly when alex to hype stock and it helps a lot and it also helped us in on a macro level because it it it made. The voice adoptions faster and those that was the first part to realize what needs to be done but then the second was. I think it was even. It was a hot a task for us. Like how would you work wasn't obvious it back then and instill. This is the reality. Even today. we have thirty seconds at spots so all audio ads supposed to fit thirty second ad. Lots like ninety percent of them. You have fifteen as well. Majorities thirty seconds. And when he when he can speak with the consumer when he can have a dial feed it in thirty seconds because Can go in. Many directions started with a one of their more. No the way to leave me alone. I don't wanna talk to cannot be same second hand. And i think that was the biggest breakthrough that we had when we just said to ourselves. What if we had no retirement today. So why don't we forget about radio. How would be one adds to build to build like today right and it was clear. We want it to be a driven conversational interactive in funds. And it'll be short because today everybody's like multitasking. Always a hurry. And so we're like okay if that's the case why don't we make ads batter. Let's be real people at. They love brands if they hate
How to Write Podcast Ads That Sell
"I'm really pumped about this conversation today. Because the more time i spend in this space the more. I'm realizing that right now where. We are in podcast. Advertising is that the actual creative is the thing that receives the least amount of attention. And it's probably the most important. Yeah i think that is often the case particularly in this space. That creative doesn't i was just looking through here in these little. Keep these little note. Cards of all these quotes and things to inspire me and this is for bill. Byrne bach who said creativity will become the last unfair advantage where legally allowed to take over our competitors. And so the fact that creative is i think under exploited particularly in this space or not focused upon is bears bears focusing upon it. Because it can be this kind of leave behind as a creative director at an audio agency. There is a piece of it. But i mean you see the same thing across all creative. It's like well anybody can do that right. Like anybody can pick out colors. Anybody can edit something on their laptop and it's true. I mean all the tools have been democratized. They've been democratized for all time. Though when it comes to writing or performing you know the alphabet spin been around a good long time but it doesn't make everybody a world class writer but it does seem particularly in the audio space that the copy points can kinda be this thing. That's just like well just you know. Just basically have anybody right it. Just yeah we kinda got that. We got our team will. We'll go after it. And it's not given the time care and attention that like anything. Anything could benefit from more time. Caring attention to refine it and make it better and make it punch harder to make. I think particularly in the realm of worlds to make it clear. Brief and
Ad Tech Meets Wall Street
"James you tuned into the big tech earnings this month facebook and google and then trade desk which is the challenger and torch holder for the open web. What did you get out of the contrast between the tail facebook. Google certainly just jot the world by having huge monster revenue quarters when people thought for facebook in particular. This might be a tough quarter because of apples. Privacy changes or policy changes that just restrict app tracking. I think that sort of the narrative coming out of both of those was really just. There's been this huge digital advertising rebound And a lot of that. Going to google and facebook amazon their ad platform had the same story for their earnings So so. I think that that was sort of that story in the trade desk. The trade desk is certainly pitching itself. More as as this sort of like emblem of protector of the open web. And i mentioned in the story. His is more combative where they were conciliatory with with amazon and google. I think they have always been careful to be like these are important partners. Like the trade desk buys a lot of google supply. They work with amazon they. Were you know jeff. Green had tons of amazing things to say about amazon when they set up a program to let the trade desk by fire tv. But that's been cut out And to desert underscore why they're going for tv. I think that that's where the money is. Trade desk has just cleaned out the the independent. Dsp world sort of that whole huge ecosystem of startups. That were all competing for the open web programmatic market. There's not a lot of low hanging fruit their trade as has covered all of that up. And tv's really the growth opportunity
InMobi Has Its Eye on Telcos, With Abhay Singhal
"I'm delighted to welcome obey single founder and ceo of imo. Be marketing cloud to the podcast. Talk about this fascinating company. And what where. It's where it's going next obey. How are you. i'm very well rosette Thank you very much for having me on your podcast yet. Thanks for doing it. So i thought maybe we could start with a minute on the origin story of in moby. If you will walk us back fifteen years. What was the first version of this company. Fantastic now this is It's it's been a long story and one that are incredibly proud to talk about the very first version of a mobile. Believe it or not. It started with being a sms. Search engine kind of group on before groupon became the thing. All we wanted to do is solve. The problem of discounts discovery for consumers using the sms on On on on the phones all pre smartphone era remember that iphone launched in two thousand six late two thousand six ali two thousand seven and since then the entire industry has changed. So yes that was very first version of moby which was guarded. 'em korge at that time. M for mobile and coach is a hindi word for search but since then it's it's an interesting interesting right nothing short of a
Martha Lane Fox on Responsible Tech, Social Justice
"So martha thank you very much for being on the show. Thanks for asking me You chair of many different boards. Of course the most interesting being we transfer. I personally most interested in your life outside of we transfer so i want to jump straight into the house of lords and for our friends in the us They may not have any idea. What the house of lords is in my opinion. It's probably the stuffiness branch of uk. Parliament your cross bench peer. And you're one of the few women. I believe they're in the house of lords. And the first woman mazzone only allowed into the house of lords in nine hundred fifty eight so relatively new fad in in the history of british politics. I mean we are a that. I'd love to hear from you. Why you chose to be a part of it and i had done some policy work worked in e commerce and then i wrote in the on the edges of government and policy night helped in the uk create something called the government digital service and a website would go to uk. And i realized that. Actually i was not regular good at business to anyone louis. Transfer boot. But i am in a way interested in the way that the next wave of digitization was affecting institutions society buddha context of i'm facing disruption and so i helped create this incredible machine in the middle of government gupta. Uk and. She says he added way. The government was we thinking itself my thoughts you know. I'm really interested in trying to think about how to continue to use my voice. Mice move voice in policy in tech discussions. And i decided i'd apply not thinking for one minute that i would. I get accepted at points. They might say come back in five years time when you know something but i think they must have been desperate that yet. It's kind of an incredible opportunity because the cross-benches the independent you're not affiliated to political party. You'll not just put the house. Because he given a big party donation not that everybody. There is because of that. But they're still in my opinion too many at all and you have to bring some kind of outside expertise perspectives to the house of lords
HBO Max 14 Months Later
"We've got kelsey sutton are streaming editor kelsey. Welcome back to the show. What an introduction. Thank you so much for having me. I'm so excited. To be bad. Kills he is such a joy to work with Every single day and also to have on the show and today we've got a really a fun topic a hyper specific content because for those who listen frequently or just pay attention to anything advocate covers or to your life as a modern human being streaming services obviously just exploded Over the past two years it went from just being the same old options of. Oh you got your net flicks in your hulu and your one or two other things. And then all the sudden it's like you have nine hundred options And we have had several episodes devoted to that into this explosion of streaming. And at the time we kind of asked what's to what's gonna settle out you know what are going to be the ones that end up being kind of required Required viewing and that you actually are worth your money each month and i feel like there's some consensus that. Hbo max has become one of those services shannon before we get to the experts What's your what's your take on. Hbo max so h backs hbo. Max set a little bit of a rocky start. But it's become one of the sort of like hubs of like hidden gems like that. You start that superlative net flicks. I felt but when it comes to just really nice nuggets of content. Hbo max has really a ton to offer. And they have you know the benefit of like a really robust ip. it's just nice to find these sort of like one off like romantic comedies and Kind of cringing comedies which tend to like fall pretty middle lane for me.
A Supply Shortage in Programmatic CTV
"So tony and i have both been checking out the lympics and talking about it all day on slack. Just kidding just a little bit. I'm a huge olympic span myself. I live for those every two years. I've got senior sail over me So what's the experience for. you will admittedly. I'm not a big olympics watcher. In a heaven. Tiny i know but but i was really was really interested in checking out surfing this year because it was the time it you know. It was as an olympic sport. But i was watching it mainly on nbc in usa and then it would like check peacock for the recaps mainly So it was cool. Like peacock was cool in the sense that they really recaps. That were no more than five minutes. But if you wanted to watch. Like if. I wanted to watch chris. More like the entire like final. You had to subscribe to premium and that was awesome because she won the gold for the usa in in surfing and then on linear. Like i just happen to turn on nbc. And i caught simone biles and went down with the olympics team which just turned out to be one of the more dramatic things during the game.
How Yahoo Is Experimenting With Platforms and Partnerships to Grow Its Audience
"Kili this week. You spoke with join a. Lambert who is the head of consumer yahoo who obviously has been in the news this year. Because rising media's parent company was acquired by apollo global management had been owned over as in now has been sold off. Did joya talk belic where it has or hasn't changed over yahoo since the deal was announced back in by yeah so obviously a fairly new announcement. She couldn't really get into too much of it because the deal hasn't been finalized and all that but at the end she did talk about some of the. I guess prospects for this change and how she anticipates it to be a positive For the company so she'll get into a little bit on it but yeah ultimately unfortunately not too much could be said about the actual Deal and who obviously one of the original internet portals been around since the ninety s. What's yahoo audience. Look like at this point. Yeah so that's a big focus of this conversation because they have been doing a lot in the way of trying to get jen's ears Into the yahu portfolio sphere the company launched a couple of years ago. A brand called in the know which is a video arm that previously sat on top of like its portfolio of brands. It has since been built out into its own Brand itself which has a very big emphasis on consumer revenue. So you're commerce. Plays shop will video things like that but she also talks a lot about the other areas of the portfolio that they're looking to incorporate more of genzyme audience so Everything from yahoo finance in a focus on things like personal finance crypto to tech crunch and also over to like the fantasy side of
Connecting the Dots for Publishers Feat. Kavita Shenoy
"Welcome back to advertising his dead beard. Coweta aiko w we finally doing this And i'm seeing finally because we went through some circles to start off this recording value for you. You had to figure room. Happy valley do the he'd be head of walmart. Divide before we could record. I have had a warm up in more than one. Run up and down. These takings is a be shouting about connected loom. That's not sounding roomy. Because she was upset about the fact that might have f. But i'm also happy doing this. Because i know over the last few months of admin gonna visions space in what's happening with that going to india listener unnoticed. Ingeborg the ghana. Meaning everything else. But there's another huge offered. And i know what you been building really focus on. I i want to start off by asking a The idea for the company come about our the inception and and what can lead you to starting it off so we started out long back we. We broke ground on this company. I wanna save ideo. As i was at google and i was. I wanted to work with above decide. Oh because there was a steam On the youtube side of the business of gruber who was doing a lot of work with publishers. And i happen to go along with them for some meetings and realized that most of these publishers relying heavily on youtube under decision because of that time you know Disposing aren't dando. Content distribution was still a bit expensive proposition for most. Oh more sto- in content creators. it hadn't been democratize as much as it is today. And it wasn't as cheap but they understand that data. They didn't know what do and youtube and actually google as an organization is all about simplifying scanning they don't actually give each publisher. You know very very alert expedience is onto lacrosse required for scheme. And that's davis martin but every publisher like you know has different contents dodgy so they have to use their data differently so when the ida struck me back in two thousand thirteen and then by the time i must have the courage to quit twenty fourteen and i met the founder who then don't duma co-founders Beat the tech Background an illegitimate. Who come with who has offered engineers and we basically decided to tackle the long tail. Initially world'll all of these were publishers. And tell them how to use u.
How to Market Commercial Space Travel
"I'm delighted. Honestly the lights between by one of the legends of british advertising are so great to see. You travel hurry alot about but i'm okay. generally yet. publishable never been bolted origin. I've seen. I've definitely seen you think it's been incredible few weeks when it comes to the space race of the billionaires one of us thinking about who the advertising sector news motivating us today to announce the bletchley only yourself. Can i ask. Could you explain what you're going to be doing. you're involved one. The first flights when it comes to verging a galactic war. You're gonna be doing. I'm going to be his later. Although saying good he space you do about it yeah It has been a strangely Rolled back by coincidence. Robot by coincidence and covert because we're not the coded over already would have beat spice saddam notion of space race ability as a with accident Those two flights come back in a few days at one another because we should have gone anxious ago because of law various lockdowns. It's stolen delighted. Tesla program so it was actually just a coincidence. Those two floods happened the so close to one. Another to kinda means attended. Let's celebrate as balaki bycatch which ashby so. That's the most goals thing him long. When did you first become reality for your will definitely good question because this is a kind of a gap between the becoming reality. And i i wanted to go. You know Because of wanting to go over it Of the good wife. They set the audio. But this is my spice book. Myspace projects which i did when i was a child
Evolving the Phygital Consumer Experience With Vivek Srivatsa
"Preparing for this edition now. One of the things Board is that as we have moved from a largely physical and partially digital existence as human beings and now moved boop largely digital and partially physical in that sense From vita mo- macro part of the hall of you seen marketing as a function itself. How you seen that in data Change i think It's something i've said often. The lost hero. Suppose the defined kitting us. I think As probably his one eighty this chain the most probably be vaccinated about five years in terms of the neva. Devoted nominees outdated of time so he will change his obviously Most of the mass media effectiveness had to be art. And how you talk to customers like you and meanwhile sitting in front of the screens at home now but as you know the traditional A mass marketing mass communication change completely. So he'll changes. I think Changes for the better. In some cases in some cases i guess marketeers like me had to make a very tough calls and make a i would say Be more nimble in terms of making a tough calls trauma mindset along the few so extremely challenge but at the same time center. Future facing the exciting astro you
Podcast Prefix Analytics Explained
"I wrote an article all about podcast prefix analytic and their value. It's in the description for you to check out. But i never really got into who was four and how useful this data can be for johnny pot gasser. So he spoke to karo. Chuck lasts chargeable to get into the nitty gritty of how these analytics are not just for the big podcasters but for anyone with the desire to learn and take the lead. Thank you so much for the opportunity that with you about this. Thank you so much for the in. By congratulations on your success. It's amazing to see what you've done in such a little time. And and i can't wait to see what happens in the coming months with ya. That news on. I know the context of this is kind of like an extension of that article. You wrote about analytic prefixes. The article does a really good job of explaining what it is right. And i think. I've explained it more times than almost the entire city of pasadena's fingers and toes right so i think if you don't mind just kind of reiterating that might kinda get picture right. The analytic prefixed. The way i always explain. It's a piece of code goes on the rss feed reason why that's important. Rss feed is distributed essentially everywhere right more or less prefixes acting as a redirect so what's happening is regardless of device or player when a user clicks player download right however with that analytic prefix ping's that prefix that piece of code and redirects download information. Somewhere and my case chargeable right but still passes through the request of the end user receives the mp three fall asleep right the key things to know what is download at the end of the day right. So ip address user agent user agent means you know ios fourteen apple. Podcasts iphone. Twelve the main reason why i wanted to kind of hit on that definition is because you know we're touching on the key thing there which is it's a it's allowing us to see what's going on with regards to the download and then be of course what what makes up the download the ip address which is so important
Pivot Your Personal Brand With Kelly Roach
"All right everyone. Let's get going here today. As i mentioned excited to bring to you kelly roach kelly first off and before anything else. Thank you for being here. Thanks for coming on the show. Thanks for using today to get to know each other absolutely and they say deva phone conversations today me to you know what i what triggered me in terms of really wanted to bring you on was 'cause you never that you need a lot of people on random different ways Yours happen to be online via email through just connections and one of the things that spoke to me. Was you coach business as you coach people you coach entrepreneurs you've worked at fortune five hundred companies to help turn them around us that a lot of things but i really liked the idea that you work with people to help them figure out in what they need to do their business to move forward and as someone right now who's like looking also grow and i've invested in coaches and like in looking at different ways to do that for my business i i've seen the value. I've seen the idea that you get someone to help you. Unlock some things you want to like learn. It's over the course of two three years making mistakes you learn from the people that either can help your lock something in your brain or the way you're thinking about things. Just give you a new perspective. So i love the you do that. But how did you get into that. Like wh what brought you to to this being part of what you do every day. Yeah definitely will. I was doing business. Growth strategy and sales leadership and coaching and training in a fortune. Five hundred armed. Before i started my own business. I was super super passionate about helping people build the confidence to market themselves. Effectively and set goals in ultimately accomplished their career. Dreams make more money in all of that through their work. And when i decided to start my own company i really just looked at. What's my zone of genius. I knew maisonet genius was business strategy and helping others to succeed. And so you know i said who can i focus on. That is really motivated yet. If they don't get as help you know it would be really detrimental to their ability to achieve their goals and it was small business owners right because small business owners start with a big goal. Passion daydreams all of that but many times are non equipment with the skill set in sales marketing leadership. Business strategy needed to actually bring the desired outcome to fruition with the actions that they're taking so it was just really kind of a natural step into that next evolution.
Facebook Groups Marketing, Content That Make Sales With Christina Jandali
"Now kennedy august christina. Today i've got three statements about one of them's a truth. The other two are just iran lies. I'm going to try and guess which of these things is true christina. Give anything away here. So did she fly to england to buy a dog. Oh she could have done did she. Go the caribbean for a week's holiday and stay for a month old. She learned to ice skate by teaching. Someone else oh it's good. It's good do. I think christina flew to england a by a dog. I don't know if i can imagine a like in a dog. But i don't think she flew to the caribbean for weeks old and stay for a month. Maybe i think she probably. I can imagine her liking this idea of living and working wherever she quite fancies and sticking. That sounds good ice skate. My teacher somebody else. I think rob you made that up christina. Did you end up. Staying in the caribbean for a month i did i flew to england to buy god was it it was not it was a cavalier king charles spaniel i used to show dogs and i was sick of losing so i decided i was going to get the best dog to bring. That's amazing that's commitment. I love it. Oh my goodness that's great. Wow beautiful so your known for many many things but one of the things that you've really being been helping people do is work with facebook groups now. Facebook groups a lot of them around all they. I mean they're still pretty hot though right hundred with anything it goes through stages and with facebook groups are they dead or are they still around. What are they using. And i think when you take a look at anyone that is launching their programs. And you look at like tony robbins. As an example in their launches guess what they're using now maybe teaching something else that they're using a facebook group to launch their program. You're looking at gabby bernstein. The running and doing her book launches using face liquor so hundred percent. Facebook groups are the place to help the part with increasing those conversions with your lunches and turning more leads into buying.
Let's Make Podcasting Metrics More Meaningful
"I've talked with you all before. About how the way we study podcast. Metrics need to evolve and change. I wrote an article on the topic. All about making them more meaningful in that article. I've talked about the l. Intego williams who wrote an awesome piece for neiman lap. Discussing better ways to engage metrics. She was kind enough to come on the show and talk with me about her thoughts on the ways. We should be measuring success. Thank you so much for being here. I'm really excited heavier. We wrote an article a little while back in one of the main focuses was about not just looking at downloads looking at other metrics in wrote like a really killer article for nieman lab something. I wasn't super familiar with. When i kicked off problem so i want to turn over like tell everybody a little bit about your article and demon labs and what your goal was with that sure i will. Thanks for having me. I love talking shop with you. Your resign and your own. Thank you so. I genuinely believe and i think now. Of course four years have actually proven that the download is kind of useless as a measure of success. Then i think you agree at the armed. Smart people casting agree. It's like the emperor has no clothes kind of thing. And so i had just been a passive -ly other measurements for our shows over months and then neiman invited the invite a bunch of people at the end of the year to write an opinion. And i thought a if there is any marriage what you've been obsessing about for the last six or seven months put it down on paper and they share it so that people can scrutinize it right. Because i'm a journalist and so that's really where you test your idea in the public arena
Repurposing Video Content With Molly Mahoney
"Right. Let's get going today. Welcome everyone to brands on brands on brands. I'm excited to bring to our guest. Today molly mahoney first off molly. Thanks so much for being here today. I cannot wait to dive into this with you today. And when i'm excited because you know i love when i run into people in these social media marketing community speakers authors are like my favorite people out there. Because you've you've figured out how to teach other people the things that you're good at and one of the things that you specialize in his creating like facebook video content and a lot of live video as well and let's start there. Have you always been comfortable in the spotlight per se. Man i would say yes. It's a you know. Mom has like photos videos of me when i was. I don't know maybe four. Three or four singing into the vacuum cleaner on the man like standing in front of the fireplace like putting on full concerts and we used to make videos. When i was around eight my sister and i would make videos of my baby brother in the walker like watch. We're gonna beat him just up here and my mom would like stop the camera and we were like doing our own tiktok videos. Basically when i was eight and we'd wheel him out and then we turn the camera back on his own. But i was a professional musical theatre performer for twenty years. That really has been something. That's been me my whole life so definitely yes. Yeah that's gotta help. I mean the the trial by fire is what they say like. That's definitely a way to get there and not a lot of us won't have that kind of background that are that are venturing into video. And i knew you had some kind of knack for because you know. I not only got to see that you were speaker at social media marketing world which is a huge marketing conference when just being a speaker takes a lot of practice and at skill but on top of that i i also notice that you were part of this ensemble musical like introductory hurt you know production that they put on which has always kind of funny and awkward because it's like media people that you're now seeing is doing musical performances and i'll say you you definitely stole the show for me in that performance. Thank you so we have done this for years in a row as a musical spoof. That we've done is intro right before the opening keynote for social media marketing world which has been such an honor and so fun to be a part of
How to Email Your Abandoned Email List
"There's a lot of people tell us that. Oh well you know. I've got an email this. But i've been a bit shit. Not even even the very often and they say go your complete daily email strategy on the number of the league and study only stuff. So i'm gonna email every three and a half minutes now. I'm gonna email of every day or every week and we have to go like that cowboy. Who the whole says. Please don't do that right. I mean a lot of people do this without realizing. And i think there's two two major causes of at one. Is people build a list because the tool to build a nest and you should but then they feel worried about emailing them too much. So this of overcompensate and put it off and get paralyzed by that complication and then they go. Oh well i'll just no email him. Because i do an email and my conny mellon too much and then that's one side of it and then on the flip side of it. It's the people who see that this as like an asset that it'll be there when they need it so like i only pick up food and when i want to send somebody a text message or a phone call look on tacos and thing and the rest of the time. It's just on the desk and when you look at it. I think people look at our email list. Does this thing that go right Not really looking not doing a sale right now launching. Anything anything special happening on not doing. I'm not doing any of those things. I'll get my list to be right there when i need it. And then when they do need it. It's like the climate in the attic and take out the wooden box the cable subscribers in and then they blew the dust off a big cloud and then open up to see see if subscribers still paying attention. That's such as blinded by the light. Avance seen they lie. You never feed me feed us. You're gonna give us give them nutrients right right. So that's what happens. I think that's like the two major causes of weather's comes from for sure. So the thing is we need to make sure that we want to encourage you to start emailing those subscribers again book doing it carefully doing it with a bit of thought
Nichelle Tramble Spellman on the Writers Responsibility and Representation in Hollywood
"Nichelle. Very nice to meet you. Thanks for making the time. Thank you so much. Maybe you could help us understand. What a show runner is to the people. Have a bit of an idea as to what it is that you do well. It's the person who's in charge of both the creative and the production. It's a big title for one person. You sit in writers rooms for years with different show runners and you sit there and you think yeah. I wouldn't do that that way. And then you get into that seat and you understand the reasons why some choices were made because it can be very overwhelming job. Usually as a writer. You're focused on the rioting focused on pending deadlines writing something that people respond to but now you're bombarded with questions about the construction of the sets casting the budget props you know whether this paint color looks good on the ceiling of this one room that they might not show on camera and i came home after the first week and i said to my husband. I didn't know that. So many questions existed in one day. So it's kind of like you're the general you're in charge of all the troops. Would it be fair to say the sort of the for that project. yes yes. So you're the series. Could truth be told if those you listening having watched it you should do. And it's about a journalist turned. Podcast played by incredible octavia spencer who revisits a murder case. And there's a medication that she covered as a young journalist. I just wanna ask octavia spencer. She everything that you'd hoped she'd be. She's amazing she's she's the best. She's the best actress and she's a wonderful human being. So i got so lucky with my first. Show that number one on the call. She is just a diamond and season to kate. Hudson joins us and she was perfection. So i just you know almost want to end the show. Because i don't want to risk it now. The character played by otavio. Spencer as podcast. Obviously that's relevant for us. As of this project you went out and raise the money. You pitched it to apple an apple board. So why podcasting. What's the unique power of this medium. A couple of things. This is based on a book called. Are you sleeping. And i went to a meeting with a producer who had worked with in the past as i was getting ready to leave. She said oh yeah. We got the spoken that hasn't been published yet. But i think there's something there do you wanna take a look at it and maybe read it over the holiday. This was maybe three christmases
Personal Branding With Video Content With XayLi Barclay
"All right. Let's get going today. I want to welcome our new frontier. The podcast family here on brands on brands brands zali barklay daily. Welcome to the show. Thanks for being here first and foremost thank you for having me. I admire what you do so much a likewise and feel like there's a mutual admiration there. You know i feel like there's something like i feel like i'm since i'm lead with podcasting times. Podcasters are jealous via craters. But i don't think video. Creators are ever jealous of podcasters. But i sometimes because actually like it's lake. Everyone is saying podcasting now. So it's like that's like. I can repurpose my things too that there's always that whole thing. How can i push my thing. They're exactly but when i you know we have a lot of mutual friends in common in the creator space and in the marketing space and he got me excited to talk to you about the power of video content. Because i'll be honest. I don't think i've had a lot of people that have focused specifically on that In in that space live streaming video creators. But not like. I haven't had sean kennel on the show yet. He's coming up that's going to happen. Yes but you know some people that are like actively topping video creation and how to use it or some excited to get you on the show and to get some of that out there for the listeners. Today before anything else. I'd love to hear a little bit about when you started posting video on social media like take me back to the beginning a little bit about like. Was it something that was. Just you like a video of you and your family thanksgiving like when you actually started creating for business purposes. So video really happened by mistake for me. I knew that i wanted to do video. Definitely and so back in two thousand nine. I had locks and so i used to wear my hair in that specific way and i just i wanted to start sharing tips on walks and how to take care of them and how to grow your here and i uploaded. My first video was in my bathroom. And i looked at it and i was like oh no girl this has to go and i deleted it
Build Your List Using Viral Ads With Dave Rotheroe
"Hollow that we all hear every single week helping course creators coaches and membership owners to learn everything that you need in order to do the email marketing and be the email. Marketing hero of your business are butchered. The intro again. I don't know what's going on. But we're not an eight. Because christ i'm imperfect but you can do all of this regardless of alpert you're using awesome psychology driven email marketing. Rob please help this. Week's episode is sponsored by response. Sweet dot com. It's the survey quiz an application form tool that we made to integrate with your marketing systems to segment your audience. Find out more about them and make more sales. You can take a fourteen day trial just one dollar just head over to respond sweet dot com anyone else wants to be a co host on the show. I'll tell you what we've got a good contender up next. Because he's one of our favorite people and obviously we've got dave rather rotherham in the wings. Ready to leap on one of these. Three things is true about dave. I'm going to get through this. I don't know what's going on me. Words are less connected than ever so either one of these. Three things is true about dave. Did he teach english to a princess. Was he an accident star of viral video. Where he was climbing alum post all did he to the world as a punk rock violinist. One of those three things is true about so. Did dave teach you. English dave princess. Well unfortunately you've ruined this one. Because i know the answer to this question the the million pound question. I knew the answer to this. So i can i can answer it was. He toured the world as a punk rock violinist. Which by the way. I think is freaking awesome. How did you do that dave. And i'm sorry. I a not doing a very good job today. Dave how did that happen well. That was a very long story. Very long convoluted story which british faults in goal trump. But i'm step one win. That will end up on six year. Olds they're not gonna the idea of what sixteen seventeen role decided playing brunswick Blame goldfish what the buffalo home
How to Have a Personal Branding Mindset
"Want to start sharing a little story. Which is i am. An admitted over analytical thinker. I am you know the analysis paralysis guy. Any decision in my life in my family's life in my business i have the capability of over analyzing it to the smallest degree right. I think about every possible outcome. I do the extra research to a fault to the point of paralysis to the point of not making decisions that could benefit from being made more quickly right. Am i the only one guilty of this. I don't think so right. There's a lot of us out there that that's just our personality type. And in a lot of cases that could benefit us that could be a real advantage to having the time to think things through but there is times where action and having a push to make a decision and move in a direction is going to be the best course for individuals. So i know for me. When i get the idea that if something that i'm excited about i often berry that under trying to analyze. What's the right direction. Am i doing this right. Dwayne to think about it. Is there a step need to do first. And what i would encourage you guys to do is to figure out you know. Are there things in your life that you should be taking action on first and you can look at the risk there but just decide. Can i take a step in the direction towards something that i want today. That's going to help me tomorrow. That is really going to hurt me. If it's the wrong step because you can always go backwards for a lot of decisions that you're making out there. And i bring that up as maybe there's a framework out there for us to think about and for me. I know what. I was thinking about leaving corporate and starting a business. I have lots of plans right. Bought lots of website. Your rails i even in some cases started designing a website. And trying to word. You know what it was that i thought i could do to help people in terms of like what the business would be called and would look like and what. My services were put. It was all in my mind. And i was trying to put it out there on paper but really it was just this over agonizing thought process
The Influencer Marketing Advantage
"Raya sharma ashra. Thank you so much for joining us. It's my pleasure brian. How're you doing. I'm great i'm great. You know it's funny. This is the first podcast that have recorded in the new space. Since i've moved from austin and san antonio i knowing myself prerecorded so many podcasts. That half the things people are listening to our months old and i feel bad. But we've were starting to catch up and we're starting to do this so this will be you know only month and a half old by the time it goes up but i'm so excited to be talking to you in this new space and so sh- raya i give give people a little bit about your background like i personally love what you do at inside podcasting and that's how we first connected but there's so much more to you than that so i'd love to pass it over to you. Sweden all right. So i am speaking to you from vancouver canada today. Which in my humble opinion is one of the most beautiful places in the world. Hope you can visit someday. I was raised in. Dubai was born in bread. By and then i would not do my engineering. Which recently found out hilarious went on to do. My engineering in india quickly discovered that engineering was not for me and did my mba in sydney. I know this is like me flexing. How much i've traveled and i've earned it and then i worked in event marketing in singapore where i did a lot of cold calling in going to events and selling things that was fun. We got out of my comfort zone really quick with that job and then i moved to vancouver in twenty seventeen eighteen. I think and i have been working as a marketer for awhile. Now my day job as i call it is a marketing director. I mean to start up. So i'm the marketing team At an ultimate frisbee organization my team. When they listen to this. We'll ask me why didn't refer to myself as the marketing overlord. Because that's what they like to call me and then as you mentioned right inside podcasting as well which is I don't know if i should say right. But both right in hewett inside podcasting which is a collection of news that happens in the podcasting world sometimes offer my opinions here and there
Facebook to Begin Testing Ads Inside Oculus Virtual Reality Headsets
"Facebook ads coming to virtual reality near you earlier this week. Facebook announced that it will begin testing advertisements that will appear within the company's oculus. Virtual reality headsets. The acuras headset. Ads will first appear in the shooter game blasting from resolution games and will begin appearing in other oculus apps and coming weeks facebook which derives more than ninety seven percent of its overall revenue from advertisements. Said these ads could provide new ways for software developers to generate revenue. The ads will follow facebook's advertising principles giving users the same controls they have an facebook including the ability to hide specific ads or hide those from specific advertisers. Facebook added that the advertisements will not be based on any data that stored locally on user
Victoria's Secret Swaps Its Angels For "Trailblazing" Activists
"There's a lot of debate going on today. About victoria's secrets big rebranding. Yeah you see from now on. They're going to have no more angels instead. They're being replaced by a more inclusive group of accomplished athletes actresses and activists. I know because. I'm sorry to say this. This is trash people. We can't do this. I know that having supermodels of the spokesperson for a brand creates an unattainable expectation for women. But sodas having athletes and activists. Everyone can win the world cup. Okay megan and i know what you're saying. So what should victoria secret. Just replaced angels with some normal women travel. No because being normal woman is hard to you can expect from your customers. Women go through so much. I mean running. The only option. Vittore secrets has yet is to be presented by men using men wearing those are not like any men. Obviously i understand. There's like a certain body you need you like shows those closing and those ripped hunks. You don't need those men. Like the rocco michael b jordan. Chris hemsworth indicia. Get some more relatable someone who's not afraid of ice cream. Someone obsessed with the gym international meeting someone from africa the south park. You'd like. I'm just saying like no one cold. Because kim doing great in a