Advertising
Listen to the latest news, interviews and analysis from the world of advertising. Sourced from leading podcasts and talk radio shows.
Advertising Is Dead
Stas Tushinskiy on Making Audio Advertising Conversational
"So how'd you evolved from what is in a sense of a one way stream You're going to go back to when you sarah huckabee set to solve The full speed of what the initial learnings. And how'd you count on for up. You have right now. Yes so we were thinking a lot how we solve the engagement challenge in the one days struck us a voices. The answer goes. That's not the way to engage with everything actually back then. We already had siri but he was. Maybe six months of before alexa happened. Alexa alexa boom in high. Remember clearly with cs. Does that thousand seventeen when everybody started talking about alexa and we were lucky with the timing because when we introduced our first pilot product. This is exactly when alex to hype stock and it helps a lot and it also helped us in on a macro level because it it it made. The voice adoptions faster and those that was the first part to realize what needs to be done but then the second was. I think it was even. It was a hot a task for us. Like how would you work wasn't obvious it back then and instill. This is the reality. Even today. we have thirty seconds at spots so all audio ads supposed to fit thirty second ad. Lots like ninety percent of them. You have fifteen as well. Majorities thirty seconds. And when he when he can speak with the consumer when he can have a dial feed it in thirty seconds because Can go in. Many directions started with a one of their more. No the way to leave me alone. I don't wanna talk to cannot be same second hand. And i think that was the biggest breakthrough that we had when we just said to ourselves. What if we had no retirement today. So why don't we forget about radio. How would be one adds to build to build like today right and it was clear. We want it to be a driven conversational interactive in funds. And it'll be short because today everybody's like multitasking. Always a hurry. And so we're like okay if that's the case why don't we make ads batter. Let's be real people at. They love brands if they hate
Sounds Profitable
How to Write Podcast Ads That Sell
"I'm really pumped about this conversation today. Because the more time i spend in this space the more. I'm realizing that right now where. We are in podcast. Advertising is that the actual creative is the thing that receives the least amount of attention. And it's probably the most important. Yeah i think that is often the case particularly in this space. That creative doesn't i was just looking through here in these little. Keep these little note. Cards of all these quotes and things to inspire me and this is for bill. Byrne bach who said creativity will become the last unfair advantage where legally allowed to take over our competitors. And so the fact that creative is i think under exploited particularly in this space or not focused upon is bears bears focusing upon it. Because it can be this kind of leave behind as a creative director at an audio agency. There is a piece of it. But i mean you see the same thing across all creative. It's like well anybody can do that right. Like anybody can pick out colors. Anybody can edit something on their laptop and it's true. I mean all the tools have been democratized. They've been democratized for all time. Though when it comes to writing or performing you know the alphabet spin been around a good long time but it doesn't make everybody a world class writer but it does seem particularly in the audio space that the copy points can kinda be this thing. That's just like well just you know. Just basically have anybody right it. Just yeah we kinda got that. We got our team will. We'll go after it. And it's not given the time care and attention that like anything. Anything could benefit from more time. Caring attention to refine it and make it better and make it punch harder to make. I think particularly in the realm of worlds to make it clear. Brief and
The Big Story
Ad Tech Meets Wall Street
"James you tuned into the big tech earnings this month facebook and google and then trade desk which is the challenger and torch holder for the open web. What did you get out of the contrast between the tail facebook. Google certainly just jot the world by having huge monster revenue quarters when people thought for facebook in particular. This might be a tough quarter because of apples. Privacy changes or policy changes that just restrict app tracking. I think that sort of the narrative coming out of both of those was really just. There's been this huge digital advertising rebound And a lot of that. Going to google and facebook amazon their ad platform had the same story for their earnings So so. I think that that was sort of that story in the trade desk. The trade desk is certainly pitching itself. More as as this sort of like emblem of protector of the open web. And i mentioned in the story. His is more combative where they were conciliatory with with amazon and google. I think they have always been careful to be like these are important partners. Like the trade desk buys a lot of google supply. They work with amazon they. Were you know jeff. Green had tons of amazing things to say about amazon when they set up a program to let the trade desk by fire tv. But that's been cut out And to desert underscore why they're going for tv. I think that that's where the money is. Trade desk has just cleaned out the the independent. Dsp world sort of that whole huge ecosystem of startups. That were all competing for the open web programmatic market. There's not a lot of low hanging fruit their trade as has covered all of that up. And tv's really the growth opportunity
AdExchanger Talks
InMobi Has Its Eye on Telcos, With Abhay Singhal
"I'm delighted to welcome obey single founder and ceo of imo. Be marketing cloud to the podcast. Talk about this fascinating company. And what where. It's where it's going next obey. How are you. i'm very well rosette Thank you very much for having me on your podcast yet. Thanks for doing it. So i thought maybe we could start with a minute on the origin story of in moby. If you will walk us back fifteen years. What was the first version of this company. Fantastic now this is It's it's been a long story and one that are incredibly proud to talk about the very first version of a mobile. Believe it or not. It started with being a sms. Search engine kind of group on before groupon became the thing. All we wanted to do is solve. The problem of discounts discovery for consumers using the sms on On on on the phones all pre smartphone era remember that iphone launched in two thousand six late two thousand six ali two thousand seven and since then the entire industry has changed. So yes that was very first version of moby which was guarded. 'em korge at that time. M for mobile and coach is a hindi word for search but since then it's it's an interesting interesting right nothing short of a
Influence
Martha Lane Fox on Responsible Tech, Social Justice
"So martha thank you very much for being on the show. Thanks for asking me You chair of many different boards. Of course the most interesting being we transfer. I personally most interested in your life outside of we transfer so i want to jump straight into the house of lords and for our friends in the us They may not have any idea. What the house of lords is in my opinion. It's probably the stuffiness branch of uk. Parliament your cross bench peer. And you're one of the few women. I believe they're in the house of lords. And the first woman mazzone only allowed into the house of lords in nine hundred fifty eight so relatively new fad in in the history of british politics. I mean we are a that. I'd love to hear from you. Why you chose to be a part of it and i had done some policy work worked in e commerce and then i wrote in the on the edges of government and policy night helped in the uk create something called the government digital service and a website would go to uk. And i realized that. Actually i was not regular good at business to anyone louis. Transfer boot. But i am in a way interested in the way that the next wave of digitization was affecting institutions society buddha context of i'm facing disruption and so i helped create this incredible machine in the middle of government gupta. Uk and. She says he added way. The government was we thinking itself my thoughts you know. I'm really interested in trying to think about how to continue to use my voice. Mice move voice in policy in tech discussions. And i decided i'd apply not thinking for one minute that i would. I get accepted at points. They might say come back in five years time when you know something but i think they must have been desperate that yet. It's kind of an incredible opportunity because the cross-benches the independent you're not affiliated to political party. You'll not just put the house. Because he given a big party donation not that everybody. There is because of that. But they're still in my opinion too many at all and you have to bring some kind of outside expertise perspectives to the house of lords
Yeah, That's Probably an Ad
HBO Max 14 Months Later
"We've got kelsey sutton are streaming editor kelsey. Welcome back to the show. What an introduction. Thank you so much for having me. I'm so excited. To be bad. Kills he is such a joy to work with Every single day and also to have on the show and today we've got a really a fun topic a hyper specific content because for those who listen frequently or just pay attention to anything advocate covers or to your life as a modern human being streaming services obviously just exploded Over the past two years it went from just being the same old options of. Oh you got your net flicks in your hulu and your one or two other things. And then all the sudden it's like you have nine hundred options And we have had several episodes devoted to that into this explosion of streaming. And at the time we kind of asked what's to what's gonna settle out you know what are going to be the ones that end up being kind of required Required viewing and that you actually are worth your money each month and i feel like there's some consensus that. Hbo max has become one of those services shannon before we get to the experts What's your what's your take on. Hbo max so h backs hbo. Max set a little bit of a rocky start. But it's become one of the sort of like hubs of like hidden gems like that. You start that superlative net flicks. I felt but when it comes to just really nice nuggets of content. Hbo max has really a ton to offer. And they have you know the benefit of like a really robust ip. it's just nice to find these sort of like one off like romantic comedies and Kind of cringing comedies which tend to like fall pretty middle lane for me.
The Big Story
A Supply Shortage in Programmatic CTV
"So tony and i have both been checking out the lympics and talking about it all day on slack. Just kidding just a little bit. I'm a huge olympic span myself. I live for those every two years. I've got senior sail over me So what's the experience for. you will admittedly. I'm not a big olympics watcher. In a heaven. Tiny i know but but i was really was really interested in checking out surfing this year because it was the time it you know. It was as an olympic sport. But i was watching it mainly on nbc in usa and then it would like check peacock for the recaps mainly So it was cool. Like peacock was cool in the sense that they really recaps. That were no more than five minutes. But if you wanted to watch. Like if. I wanted to watch chris. More like the entire like final. You had to subscribe to premium and that was awesome because she won the gold for the usa in in surfing and then on linear. Like i just happen to turn on nbc. And i caught simone biles and went down with the olympics team which just turned out to be one of the more dramatic things during the game.
The Digiday Podcast
How Yahoo Is Experimenting With Platforms and Partnerships to Grow Its Audience
"Kili this week. You spoke with join a. Lambert who is the head of consumer yahoo who obviously has been in the news this year. Because rising media's parent company was acquired by apollo global management had been owned over as in now has been sold off. Did joya talk belic where it has or hasn't changed over yahoo since the deal was announced back in by yeah so obviously a fairly new announcement. She couldn't really get into too much of it because the deal hasn't been finalized and all that but at the end she did talk about some of the. I guess prospects for this change and how she anticipates it to be a positive For the company so she'll get into a little bit on it but yeah ultimately unfortunately not too much could be said about the actual Deal and who obviously one of the original internet portals been around since the ninety s. What's yahoo audience. Look like at this point. Yeah so that's a big focus of this conversation because they have been doing a lot in the way of trying to get jen's ears Into the yahu portfolio sphere the company launched a couple of years ago. A brand called in the know which is a video arm that previously sat on top of like its portfolio of brands. It has since been built out into its own Brand itself which has a very big emphasis on consumer revenue. So you're commerce. Plays shop will video things like that but she also talks a lot about the other areas of the portfolio that they're looking to incorporate more of genzyme audience so Everything from yahoo finance in a focus on things like personal finance crypto to tech crunch and also over to like the fantasy side of
Advertising Is Dead
Connecting the Dots for Publishers Feat. Kavita Shenoy
"Welcome back to advertising his dead beard. Coweta aiko w we finally doing this And i'm seeing finally because we went through some circles to start off this recording value for you. You had to figure room. Happy valley do the he'd be head of walmart. Divide before we could record. I have had a warm up in more than one. Run up and down. These takings is a be shouting about connected loom. That's not sounding roomy. Because she was upset about the fact that might have f. But i'm also happy doing this. Because i know over the last few months of admin gonna visions space in what's happening with that going to india listener unnoticed. Ingeborg the ghana. Meaning everything else. But there's another huge offered. And i know what you been building really focus on. I i want to start off by asking a The idea for the company come about our the inception and and what can lead you to starting it off so we started out long back we. We broke ground on this company. I wanna save ideo. As i was at google and i was. I wanted to work with above decide. Oh because there was a steam On the youtube side of the business of gruber who was doing a lot of work with publishers. And i happen to go along with them for some meetings and realized that most of these publishers relying heavily on youtube under decision because of that time you know Disposing aren't dando. Content distribution was still a bit expensive proposition for most. Oh more sto- in content creators. it hadn't been democratize as much as it is today. And it wasn't as cheap but they understand that data. They didn't know what do and youtube and actually google as an organization is all about simplifying scanning they don't actually give each publisher. You know very very alert expedience is onto lacrosse required for scheme. And that's davis martin but every publisher like you know has different contents dodgy so they have to use their data differently so when the ida struck me back in two thousand thirteen and then by the time i must have the courage to quit twenty fourteen and i met the founder who then don't duma co-founders Beat the tech Background an illegitimate. Who come with who has offered engineers and we basically decided to tackle the long tail. Initially world'll all of these were publishers. And tell them how to use u.
Yeah, That's Probably an Ad
How to Market Commercial Space Travel
"I'm delighted. Honestly the lights between by one of the legends of british advertising are so great to see. You travel hurry alot about but i'm okay. generally yet. publishable never been bolted origin. I've seen. I've definitely seen you think it's been incredible few weeks when it comes to the space race of the billionaires one of us thinking about who the advertising sector news motivating us today to announce the bletchley only yourself. Can i ask. Could you explain what you're going to be doing. you're involved one. The first flights when it comes to verging a galactic war. You're gonna be doing. I'm going to be his later. Although saying good he space you do about it yeah It has been a strangely Rolled back by coincidence. Robot by coincidence and covert because we're not the coded over already would have beat spice saddam notion of space race ability as a with accident Those two flights come back in a few days at one another because we should have gone anxious ago because of law various lockdowns. It's stolen delighted. Tesla program so it was actually just a coincidence. Those two floods happened the so close to one. Another to kinda means attended. Let's celebrate as balaki bycatch which ashby so. That's the most goals thing him long. When did you first become reality for your will definitely good question because this is a kind of a gap between the becoming reality. And i i wanted to go. You know Because of wanting to go over it Of the good wife. They set the audio. But this is my spice book. Myspace projects which i did when i was a child
Advertising Is Dead
Evolving the Phygital Consumer Experience With Vivek Srivatsa
"Preparing for this edition now. One of the things Board is that as we have moved from a largely physical and partially digital existence as human beings and now moved boop largely digital and partially physical in that sense From vita mo- macro part of the hall of you seen marketing as a function itself. How you seen that in data Change i think It's something i've said often. The lost hero. Suppose the defined kitting us. I think As probably his one eighty this chain the most probably be vaccinated about five years in terms of the neva. Devoted nominees outdated of time so he will change his obviously Most of the mass media effectiveness had to be art. And how you talk to customers like you and meanwhile sitting in front of the screens at home now but as you know the traditional A mass marketing mass communication change completely. So he'll changes. I think Changes for the better. In some cases in some cases i guess marketeers like me had to make a very tough calls and make a i would say Be more nimble in terms of making a tough calls trauma mindset along the few so extremely challenge but at the same time center. Future facing the exciting astro you
Sounds Profitable
Podcast Prefix Analytics Explained
"I wrote an article all about podcast prefix analytic and their value. It's in the description for you to check out. But i never really got into who was four and how useful this data can be for johnny pot gasser. So he spoke to karo. Chuck lasts chargeable to get into the nitty gritty of how these analytics are not just for the big podcasters but for anyone with the desire to learn and take the lead. Thank you so much for the opportunity that with you about this. Thank you so much for the in. By congratulations on your success. It's amazing to see what you've done in such a little time. And and i can't wait to see what happens in the coming months with ya. That news on. I know the context of this is kind of like an extension of that article. You wrote about analytic prefixes. The article does a really good job of explaining what it is right. And i think. I've explained it more times than almost the entire city of pasadena's fingers and toes right so i think if you don't mind just kind of reiterating that might kinda get picture right. The analytic prefixed. The way i always explain. It's a piece of code goes on the rss feed reason why that's important. Rss feed is distributed essentially everywhere right more or less prefixes acting as a redirect so what's happening is regardless of device or player when a user clicks player download right however with that analytic prefix ping's that prefix that piece of code and redirects download information. Somewhere and my case chargeable right but still passes through the request of the end user receives the mp three fall asleep right the key things to know what is download at the end of the day right. So ip address user agent user agent means you know ios fourteen apple. Podcasts iphone. Twelve the main reason why i wanted to kind of hit on that definition is because you know we're touching on the key thing there which is it's a it's allowing us to see what's going on with regards to the download and then be of course what what makes up the download the ip address which is so important
The Email Marketing Show
Facebook Groups Marketing, Content That Make Sales With Christina Jandali
"Now kennedy august christina. Today i've got three statements about one of them's a truth. The other two are just iran lies. I'm going to try and guess which of these things is true christina. Give anything away here. So did she fly to england to buy a dog. Oh she could have done did she. Go the caribbean for a week's holiday and stay for a month old. She learned to ice skate by teaching. Someone else oh it's good. It's good do. I think christina flew to england a by a dog. I don't know if i can imagine a like in a dog. But i don't think she flew to the caribbean for weeks old and stay for a month. Maybe i think she probably. I can imagine her liking this idea of living and working wherever she quite fancies and sticking. That sounds good ice skate. My teacher somebody else. I think rob you made that up christina. Did you end up. Staying in the caribbean for a month i did i flew to england to buy god was it it was not it was a cavalier king charles spaniel i used to show dogs and i was sick of losing so i decided i was going to get the best dog to bring. That's amazing that's commitment. I love it. Oh my goodness that's great. Wow beautiful so your known for many many things but one of the things that you've really being been helping people do is work with facebook groups now. Facebook groups a lot of them around all they. I mean they're still pretty hot though right hundred with anything it goes through stages and with facebook groups are they dead or are they still around. What are they using. And i think when you take a look at anyone that is launching their programs. And you look at like tony robbins. As an example in their launches guess what they're using now maybe teaching something else that they're using a facebook group to launch their program. You're looking at gabby bernstein. The running and doing her book launches using face liquor so hundred percent. Facebook groups are the place to help the part with increasing those conversions with your lunches and turning more leads into buying.
Sounds Profitable
Let's Make Podcasting Metrics More Meaningful
"I've talked with you all before. About how the way we study podcast. Metrics need to evolve and change. I wrote an article on the topic. All about making them more meaningful in that article. I've talked about the l. Intego williams who wrote an awesome piece for neiman lap. Discussing better ways to engage metrics. She was kind enough to come on the show and talk with me about her thoughts on the ways. We should be measuring success. Thank you so much for being here. I'm really excited heavier. We wrote an article a little while back in one of the main focuses was about not just looking at downloads looking at other metrics in wrote like a really killer article for nieman lab something. I wasn't super familiar with. When i kicked off problem so i want to turn over like tell everybody a little bit about your article and demon labs and what your goal was with that sure i will. Thanks for having me. I love talking shop with you. Your resign and your own. Thank you so. I genuinely believe and i think now. Of course four years have actually proven that the download is kind of useless as a measure of success. Then i think you agree at the armed. Smart people casting agree. It's like the emperor has no clothes kind of thing. And so i had just been a passive -ly other measurements for our shows over months and then neiman invited the invite a bunch of people at the end of the year to write an opinion. And i thought a if there is any marriage what you've been obsessing about for the last six or seven months put it down on paper and they share it so that people can scrutinize it right. Because i'm a journalist and so that's really where you test your idea in the public arena
The Email Marketing Show
How to Email Your Abandoned Email List
"There's a lot of people tell us that. Oh well you know. I've got an email this. But i've been a bit shit. Not even even the very often and they say go your complete daily email strategy on the number of the league and study only stuff. So i'm gonna email every three and a half minutes now. I'm gonna email of every day or every week and we have to go like that cowboy. Who the whole says. Please don't do that right. I mean a lot of people do this without realizing. And i think there's two two major causes of at one. Is people build a list because the tool to build a nest and you should but then they feel worried about emailing them too much. So this of overcompensate and put it off and get paralyzed by that complication and then they go. Oh well i'll just no email him. Because i do an email and my conny mellon too much and then that's one side of it and then on the flip side of it. It's the people who see that this as like an asset that it'll be there when they need it so like i only pick up food and when i want to send somebody a text message or a phone call look on tacos and thing and the rest of the time. It's just on the desk and when you look at it. I think people look at our email list. Does this thing that go right Not really looking not doing a sale right now launching. Anything anything special happening on not doing. I'm not doing any of those things. I'll get my list to be right there when i need it. And then when they do need it. It's like the climate in the attic and take out the wooden box the cable subscribers in and then they blew the dust off a big cloud and then open up to see see if subscribers still paying attention. That's such as blinded by the light. Avance seen they lie. You never feed me feed us. You're gonna give us give them nutrients right right. So that's what happens. I think that's like the two major causes of weather's comes from for sure. So the thing is we need to make sure that we want to encourage you to start emailing those subscribers again book doing it carefully doing it with a bit of thought
Influence
Nichelle Tramble Spellman on the Writers Responsibility and Representation in Hollywood
"Nichelle. Very nice to meet you. Thanks for making the time. Thank you so much. Maybe you could help us understand. What a show runner is to the people. Have a bit of an idea as to what it is that you do well. It's the person who's in charge of both the creative and the production. It's a big title for one person. You sit in writers rooms for years with different show runners and you sit there and you think yeah. I wouldn't do that that way. And then you get into that seat and you understand the reasons why some choices were made because it can be very overwhelming job. Usually as a writer. You're focused on the rioting focused on pending deadlines writing something that people respond to but now you're bombarded with questions about the construction of the sets casting the budget props you know whether this paint color looks good on the ceiling of this one room that they might not show on camera and i came home after the first week and i said to my husband. I didn't know that. So many questions existed in one day. So it's kind of like you're the general you're in charge of all the troops. Would it be fair to say the sort of the for that project. yes yes. So you're the series. Could truth be told if those you listening having watched it you should do. And it's about a journalist turned. Podcast played by incredible octavia spencer who revisits a murder case. And there's a medication that she covered as a young journalist. I just wanna ask octavia spencer. She everything that you'd hoped she'd be. She's amazing she's she's the best. She's the best actress and she's a wonderful human being. So i got so lucky with my first. Show that number one on the call. She is just a diamond and season to kate. Hudson joins us and she was perfection. So i just you know almost want to end the show. Because i don't want to risk it now. The character played by otavio. Spencer as podcast. Obviously that's relevant for us. As of this project you went out and raise the money. You pitched it to apple an apple board. So why podcasting. What's the unique power of this medium. A couple of things. This is based on a book called. Are you sleeping. And i went to a meeting with a producer who had worked with in the past as i was getting ready to leave. She said oh yeah. We got the spoken that hasn't been published yet. But i think there's something there do you wanna take a look at it and maybe read it over the holiday. This was maybe three christmases
The Email Marketing Show
Build Your List Using Viral Ads With Dave Rotheroe
"Hollow that we all hear every single week helping course creators coaches and membership owners to learn everything that you need in order to do the email marketing and be the email. Marketing hero of your business are butchered. The intro again. I don't know what's going on. But we're not an eight. Because christ i'm imperfect but you can do all of this regardless of alpert you're using awesome psychology driven email marketing. Rob please help this. Week's episode is sponsored by response. Sweet dot com. It's the survey quiz an application form tool that we made to integrate with your marketing systems to segment your audience. Find out more about them and make more sales. You can take a fourteen day trial just one dollar just head over to respond sweet dot com anyone else wants to be a co host on the show. I'll tell you what we've got a good contender up next. Because he's one of our favorite people and obviously we've got dave rather rotherham in the wings. Ready to leap on one of these. Three things is true about dave. I'm going to get through this. I don't know what's going on me. Words are less connected than ever so either one of these. Three things is true about dave. Did he teach english to a princess. Was he an accident star of viral video. Where he was climbing alum post all did he to the world as a punk rock violinist. One of those three things is true about so. Did dave teach you. English dave princess. Well unfortunately you've ruined this one. Because i know the answer to this question the the million pound question. I knew the answer to this. So i can i can answer it was. He toured the world as a punk rock violinist. Which by the way. I think is freaking awesome. How did you do that dave. And i'm sorry. I a not doing a very good job today. Dave how did that happen well. That was a very long story. Very long convoluted story which british faults in goal trump. But i'm step one win. That will end up on six year. Olds they're not gonna the idea of what sixteen seventeen role decided playing brunswick Blame goldfish what the buffalo home
Sounds Profitable
The Influencer Marketing Advantage
"Raya sharma ashra. Thank you so much for joining us. It's my pleasure brian. How're you doing. I'm great i'm great. You know it's funny. This is the first podcast that have recorded in the new space. Since i've moved from austin and san antonio i knowing myself prerecorded so many podcasts. That half the things people are listening to our months old and i feel bad. But we've were starting to catch up and we're starting to do this so this will be you know only month and a half old by the time it goes up but i'm so excited to be talking to you in this new space and so sh- raya i give give people a little bit about your background like i personally love what you do at inside podcasting and that's how we first connected but there's so much more to you than that so i'd love to pass it over to you. Sweden all right. So i am speaking to you from vancouver canada today. Which in my humble opinion is one of the most beautiful places in the world. Hope you can visit someday. I was raised in. Dubai was born in bread. By and then i would not do my engineering. Which recently found out hilarious went on to do. My engineering in india quickly discovered that engineering was not for me and did my mba in sydney. I know this is like me flexing. How much i've traveled and i've earned it and then i worked in event marketing in singapore where i did a lot of cold calling in going to events and selling things that was fun. We got out of my comfort zone really quick with that job and then i moved to vancouver in twenty seventeen eighteen. I think and i have been working as a marketer for awhile. Now my day job as i call it is a marketing director. I mean to start up. So i'm the marketing team At an ultimate frisbee organization my team. When they listen to this. We'll ask me why didn't refer to myself as the marketing overlord. Because that's what they like to call me and then as you mentioned right inside podcasting as well which is I don't know if i should say right. But both right in hewett inside podcasting which is a collection of news that happens in the podcasting world sometimes offer my opinions here and there
Cyber Security Headlines
Facebook to Begin Testing Ads Inside Oculus Virtual Reality Headsets
"Facebook ads coming to virtual reality near you earlier this week. Facebook announced that it will begin testing advertisements that will appear within the company's oculus. Virtual reality headsets. The acuras headset. Ads will first appear in the shooter game blasting from resolution games and will begin appearing in other oculus apps and coming weeks facebook which derives more than ninety seven percent of its overall revenue from advertisements. Said these ads could provide new ways for software developers to generate revenue. The ads will follow facebook's advertising principles giving users the same controls they have an facebook including the ability to hide specific ads or hide those from specific advertisers. Facebook added that the advertisements will not be based on any data that stored locally on user
The Daily Show with Trevor Noah: Ears Edition
Victoria's Secret Swaps Its Angels For "Trailblazing" Activists
"There's a lot of debate going on today. About victoria's secrets big rebranding. Yeah you see from now on. They're going to have no more angels instead. They're being replaced by a more inclusive group of accomplished athletes actresses and activists. I know because. I'm sorry to say this. This is trash people. We can't do this. I know that having supermodels of the spokesperson for a brand creates an unattainable expectation for women. But sodas having athletes and activists. Everyone can win the world cup. Okay megan and i know what you're saying. So what should victoria secret. Just replaced angels with some normal women travel. No because being normal woman is hard to you can expect from your customers. Women go through so much. I mean running. The only option. Vittore secrets has yet is to be presented by men using men wearing those are not like any men. Obviously i understand. There's like a certain body you need you like shows those closing and those ripped hunks. You don't need those men. Like the rocco michael b jordan. Chris hemsworth indicia. Get some more relatable someone who's not afraid of ice cream. Someone obsessed with the gym international meeting someone from africa the south park. You'd like. I'm just saying like no one cold. Because kim doing great in a
AdExchanger Talks
Data Ethics, Then and Now With Kinesso's Sheila Colclasure
"So similar to the brood x cicadas hatch of two thousand twenty one. The eruption of privacy related news has been in the works for a long time incubating underground for something like oh seventeen or twenty years before crawling out into the open air and swarming the earth in the form of privacy laws and tracking restrictions from the browsers and from tech platforms The companies that ultimately control advertisers access to consumer data at scale. There's insects everywhere. My guest today is sheila. Kaul closure sheila is the global chief digital responsibility and public policy officer at knesset. Oh previously she spent twenty one years at axiom and at live ramp prior to the acquisition of axiom by interpol group after that acquisition canessa was set up as a standalone brand housing. All of the axiom Sort of data services offerings As her retitled suggests. Sheila is intensively focused on understanding the privacy landscape which is increasingly an ethical as as a legal quagmire. I'm delighted to have her on the podcast. She loved welcome. Thank you zachary. I am delighted to be here and delighted to talk about this fabulous topic. And i love. The insect analogy couldn't resist so before we jump in. Just tell us. How did you get into this data ethics and governance game going back twenty. One years at axiom great question. well. I started my career in the united states senate and after the senate i moved what they say is off hill and i went to work for the fabulous and very sexy american institute of certified public accountants were managed congressional and political affairs and that led me really into the policy realm as a deep policy. Wonk how do you navigate. Hit the difference between good policy and good politics. And then i had the very good fortune to have an extra at axiom and i brought my expertise and good policy and good politics and then my executive team at the time said you know I think we need to build a program around this help us in there. I began my journey
Perpetual Traffic by DigitalMarketer
Why Facebook Traffic Is NOT Your Problem
"Welcome to the show. Tanner larson great to have you here. Today we're gonna talk about facebook advertising but how it relates back to what we refer to as revenue optimization says a term that tanner and the folks that bill gross scale have really pioneered an engineered very different than the classic conversion rate optimization. Which we've done a lot of shows here a perpetual traffic on. So i guess that probably leads us into our very first question air. Tanner what exactly is revenue optimization. And how can it help our listeners. There especially in the ecommerce space so revenue optimization kind of a different way of approaching or looking at e commerce specifically i say e commerce but as you allude to apply to almost any online business but in the framework that we're going to talk about i'm gonna stick specifically e-commerce to make it make sense so conversion rate optimization is the term that everybody's familiar with it gets thrown around. It's kind of mystical term. That really nobody knows what it is they i'm doing. Cro stuff but when you ask them what they're doing. I can't tell you it's kind of like seo right. Nobody knows what they do but they're doing something. And with conversion rate optimization the focus tends to be like the name on conversion rate doing whatever you can to optimize the conversion rate. And what we've found. Is that when we do that. You kind of get this tunnel vision. Where everything else. Outside of optimizing the conversion rate and optimizing those metrics associated with that. You kind of get blind to it. You don't see the rest of it and it's outside that tunnel vision that all the magic happens. In econ so revenue optimization is basically a holistic look at the site and the store and specifically from the time the traffic lands on the site to the time that they complete their purchase and into the back end when up in email. Repeat customer type stuff. So it's looking at the complete customer journey from the time they land on the site to the end of time basically where they either buyer die right
Sounds Profitable
How to Buy Host-Read Ads at Scale
"For the people. Who aren't familiar with you. How'd you get into managing your ads. The content creation. Yeah great idea you you made your show but like what made you decide to not just have somebody else handle your ads. Well i have. I i did want to have somebody else handle my ads and i called friends of mine at agencies. Well actually that wasn't even my first up i. I started talking to people that worked in marketing at networks. And i said hey. Do you have freelance little side. Hustle com moonlighting. Anything that i can do to hire you. And i got a lotta yeses. And then like five months later. They were still like. Oh i'm just really busy right now. And i thought you know i don't like waiting for people. How specialized is this knowledge. So i hired some freelancers at another network to just give me proposals right. I said if you had to plan this and you weren't executing it because you don't have time. What would the proposal look like. And they were like well. I would advertise. Here's how you buy some ads on twitter and here's how you buy some ads on instagram. And then we'd have you buying facebook ads. And i paid a guy who has a facebook ads specialist just to test this in. I got convergence for like six or seven bucks but they're not even subscribers. All we know is they went to the page. That i had the player on for the you know dennis rodman episode and i went. You know these are not people that we know. Listen to podcasts. Like we think they do but they clicked over from facebook. And so there's just so much loss. And then i said you know. I'm not convinced that a lot of these people really know what they're doing. I don't think they're clueless or scammers. I just think when you are twenty-seven you work at a big company or a medium company and they're like you have one hundred thousand dollar marketing budget. Are you thinking. How do i get the best bang for the buck or you on. Let me do something that says. Get me fired not gonna get me in trouble. Sounds good on the face of it.
The Big Story
The End of IP Address Targeting
"Joining me. Today is our resident apple identity and privacy expert alison schiff who tuned into the event. Hi i'm blushing and joining. Us is senior editor james hersher. Who was doing a follow up story about apple's changes obfuscating email information as part of its privacy. Updates is there to fund one. Alson you tune dan. So how did apple reveal that. It was pulling ip addresses. Okay so i'll set the scene. Craig federici it's apples. Svp of software engineering. He's in a a well lit section of apple park in cupertino. The sun is shining brightly and pouring in through floor to ceiling curved windows. He's got this big smile on his face because he's talking about ipad. Os and all the cool things you can do. And then all of a sudden his whole demeanor changes he says next. Let's get into privacy. And then he steps on what looks like a button embedded in the floor that opens up into like a man hole in the floor that he jumps into. And then all of a sudden he's in the dark windowless chamber with a black screen behind him and the only word written on it is privacy and then it is very serious tone. He goes into the whole like at apple. We believe privacy is a fundamental human right. You that whole spiel. And then to privacy engineers step out from the darkness from behind the screen and get into some of the details about apple's specific privacy announcements. It was a little telegraphed. He jumped into dark bunker to talk about the evils of ad. Tech data brokers
Sounds Profitable
Don't Forget the Intangibles of Podcast Advertising
"You know it's so funny. It's i just got into the event. Seen in the circassian had time to start watching the stuff that you were doing right like i was a product manager at megaphone and really started to watch yourself but it's so hard to carve out time in just as a starting to dig more into this injustice. I started to find more time. Everything went digital right. Everything went online rather instead of impersonal bum. Because you run a good show with all the things that you guys do And it's i think it's such an important thing that people watch like soda plug at the beginning like edison research just so many cool things and i think the infantile is one of the most unbiased views of audio than it has a great lens on podcasting and what listeners want and the crazy part about it is like was not easy stuff to do. And sometimes that's not dated like an advertiser campaign wants to do so. You guys built this survey and research company. That is doing the things that we need that we don't always like. We can't always like foot. The bill to the advertiser the things that people should be investing into hand growing because it just helps us all view the landscape. It doesn't push anyone specific narrative. Yeah i mean that's the thing. I'm not a a podcast who dabbles in research. I'm a twenty five year survey researcher. Who loves podcasting. And we've been doing infantile since nineteen ninety eight. It's still. I think the gold standard in terms of the kind of currency research that podcasting looks at streaming audio. It looks at and so on. It's done to the most ridiculous and ridiculously costly standards in survey research it's It's a telephone based survey which has a much much higher response rate than anything online. It's over half mobile phone executed to match statistics in the us about who has mobile phones
The Email Marketing Show
Interview With Kath Pay, Author of Holistic Email Marketing
"We're talking about one of the things i think. A lot of people do when they start doing email marketing as we start thinking about the email marketing. We're gonna do to people. Don't think about them. We're going to do this to them. Then we're gonna do that to them and and you have quite a different approach. Which is the thing that resonates sue solidly with me. When i was reading your book and you talk about something that sounds big and fancy called customer centrisly you wanna give us the cliff notes on what you really mean by that yes. Customer interest is really just having the chasta at the hot of your email program and and basically top of mind at all times. We in mclean. Who's very technology driven. Because it's actually not one of the easiest channels to do tend to be very very likely stolen on the actual technology on an also. It's it's a push gentleman's its original push channel right so there's whole way we're thinking about how pushing our messages. What what were we tell of right. So it's not necessarily be reactive but proactive and that therefore means at mu have by default on very easy to do to become very grand century. It's about what do we want to say to the customer. What do we want to tell them what we want to them to do. And so what. I think that works best with email. And in proven time with my customers for the actions that we could back our customer and think about what it is so festival. Why on our list. What was it about what we promised them when they signed. Now that's actually going to be be meaningful to them. So usually when they sign up they subscribe. We offer them something. Whether it's deals all we have some great products all office. Whatever the story of
Sounds Profitable
Understanding Lift Reports
"So me amount of had a long history together. We were a part of the founding team of barometric that was acquired by claratyne and still kicking around in the attribution space big fans of theirs as well and matt helped me a lot with my two part series on understanding lift reports because lift reports is an extension of campaign. Attribution are really important right there. The pretty visual at the end of it that can be used to optimize the campaign or honestly for a lot of you out there that hopefully will find value. And it's the type of thing that you send to the brand or you sent your boss to say like hey thumbs up. We did good so you know matt. Let's let's go over a few quick definitions here to make sure everybody's up to speed. So how'd you define attribution in podcasts. Advertising attribution very simply put the act of identifying if podcasts media exposures is driving a conversion or whatever the kpi or key performance indicator is for that particular advertiser cool. So this podcast. We have ads on here and if you know we mentioned like hey checkout pods sites dot com if there's a pixel in here what it's doing it's grabbing your ip address and it's trying to identify as much as they can about that had matched up for the exposure and then there's a pixel in the pod sites website. So when you visit. They're trying to learn as much about your visit there as well. Match at your device crap and try and link to to say the person visit. The website definitely was the person or even the household. More likely that. Listen to the yet right. Exa- exactly right why and what you're describing now is pixel based attribution right. Originally we talk about just general podcasts attribution. I would argue that. Those terms include the. How did you hear about us. Survey the vanity hurrell coupon code and things like that which you know to be very transparent on how we feel about that a pod sites then i would argue everybody else in the the pixel based attribution space feels is that the vast majority of advertisers. It's just not good enough. I know here. A lot of. I would say chatter around this idea of. Hey like seventy five eighty five percent of people that convert actually fill out that. How did you hear about a survey and then the next question is like what do you believe what they said. And that's always my biggest question is if i'm scrolling through the thousand indoor so shows that exists on some of these how did you hear about a surveys is my finger gonna get tired of is gonna stop and click on whatever. Am i going to find a show that i really like that. I want to give the credit and just select and then move on or did i actually hear the add on that show