Lessons from Competing in the 2018 Ironman Triathlon World Championships with Dr. Brett Kessler
This is the thriving dentist show with Gary tax where we help you develop your ideal dental practice one that provides personal professional and financial satisfaction. Welcome to another episode of the thriving Dennis show. I'm Gary tech insure show host my guest on today's show is my friend Dr Brett Kessler, and we really have unique interview for you today. One of the things I love to do is to take lessons from outside of dentistry and apply them to the dental profession is so many things we can learn from looking at other industries, other businesses other experiences and today's interviews example that recently, Dr Kessler competed in the ironman world championships in Kona Hawaii. Now, if you're not familiar with the ironman, it's three sport competition that involves a two point four mile open water swim a hundred twelve mile bike race, followed by a full length marathon, twenty six point two miles and recently Brett competed in the world championships in Kona Hawaii. He's going to share with you things. He learned. From that competition that can be directly applied to your practice. I think you're really going to enjoy this interview. You know, if you're new thriving Dennis show, you may not be aware that I created a second podcast. The second podcast is called the less insurance dependence podcast. I do this podcast with my friend Narran Arusha, and this podcast is a short form podcast twelve to fifteen minutes long. We publish it every Thursday, and it's all about strategies to reduce insurance dependency in your practice. I'll put a Lincoln the show notes. If you like the thriving Dennis show. I think you may also enjoy the less insurance dependent podcast. Hey before I get to that interview. With Dutch Brett Kessler, we have another. Let's ask David segment. Of course, David is my dear friend, Dr David hornbeck and in this. Let's ask David segment. He's going to talk to you about the new milled materials that are available for restoration. He's. Got some great information that if your sending your materials to land and having the Milt you're gonna learn all about so new materials that are available. Here's that let's s David segment. In previous. Let's ask David segments. We've talked about some of the new materials and with the proliferation of technology and CAD Camden ustry talked to us about some of the new milled materials available to. All right. So in the past obviously model X or calling in or is recording coping that has to be milled. And that's the thing that most labs mill the most of as coverage IMAX which allow your listeners use that is milled as well mill or wax and prospered with the accuracy of these milling machines, more laboratories are milling them. We can mill surgical guys we can print surgical guys. But we're talking about Millie woman. Shirley, we have not talked about that. I'm excited about that a lot of desert using and that's P M A, and that's appalling method with acrilate. Now, you're Conan's. We talk about previous podcast, Gary with you is it's mill from recall puck, and it looks like a fat pancake hundred millimeter diameter, fourteen to twenty millimeters thick that's a pain. We call it a puck that you're monolithic Konia. The other thing we're willing as wax. So even if your lab said, we're going to do imacs empress, and we're gonna wax and. Press that is very jazz digitally designed that what? And then a mill that wax the other material available pock is PMA and is available multiple dent shades. It's also multi layer, which means said to me of monochromatic through the entire pot. We've got a base layer transitional layer than Incisa layer, you use the same design program that you would for IMAX or yours Konia. So we're designing this crown or bridge, or whatever it is. And it's milled on the same machine that does are going. So it's very very accurate milling, but it's very very forcible for the laboratory. Okay. So what does that mean? Well as. Makes it really great way to have long-term provisions because you've got great anatomy, you've got strength because it's it's a pre process with much denser than your Bizac. Like, Alexa town for your Tapie or your grow from three m it's it's very Nance. Multiple JD aesthetic the unbelievable and lots of times for my implants. I liked fixed temporary implants versus a flipper that tissue to around that is Senate spending this huge lab Bill on this Konia bridges, a temporary. 'cause I know it's going to change because dishes going to change. I can have a million out of this PM may is strong looks great again, it the Cleveland is great that can be long-term temporary. Six or eight months down the road was tend to go to final restoration. Yeah. Throw this thing away, but it was one hundred fifty bucks. So I can pass that savings on the patient in really make sequencing that much better easier. The other place, I use this as a sequencing full mouth rehabs. I know a lot of your listeners are young maybe haven't done full mouth reaction, while your listeners have done a lot of them using we always struggled, especially when you're watching vertical is do we do all twenty one time, and, you know, fifteen hundred bucks do thousand bucks to that's, you know, twenty eight to thirty two thousand dollars not everyone can write a check for that. And how do we do that without compromising treatment, and it used to be I would make I would make temporaries off a wax of us utilizing return? Alexa, temp and because the accuracy durability saints with break and lots of times twenty units may do the anterior max Larry ten everything else provisionals and the next two years until they can afford to pay for this. I'm repairing these provisions, right and left every four to six weeks and typically wouldn't charge for that repair. Too many times, which means it's it became a burden that I think about this is I can sequence ping ping tree on this sufficient full mattering because I could go ahead finish your pretend not compromise vertical. We're dealing with a change in vertical. Mention I have these pm a overlays Utah valley dental app calls snow caps where literally just overlays on the bacteria and even on the menu not. So let's say I can't even I can't afford fifty grand for twenty eight units. But I could fifteen this year. Okay. Great. Let's do the maximum and tear ten because we're we always start, and let's do overlays on everything else. Got great Adamy. Now, you say, you know, I can afford five grand. I don't have to do all the amendments. I segment them says he'll get what's going to do the three on the lower left eye. Lieven have to change the. Maize on the upper left because it had exactly the same. It's the same design program. So it it's changed at mature radically changed the way I practiced dentistry because sequencing the other again is is temporary. In the implants of you're gonna lose a maximal airy battles eiser or congenitally missing in the Gaza teeth around the surgeon also the surgeon of wrath or for you, the Grafton, soft tissue, you know, place. The implant we got six to eight months ordering to do that game flipper, which as we told her those control additionally give Essex retainer with introducing or do we make them a winged bridge. His PM. May you judge his ninety nine dollars? This is great. I can make an obey Ponte. I can bonnet to the liberals of adjacent D And get this great Pontic throughout that that process. Great mature. I would actually tell your listeners. Asser laboratory about the PM and how they're us. Well, you heard me say in the introduction that my guest on today's thriving Dennis show is my friend Dr Brett Kessler, but I need to do a better introduction for him. So I want to introduce you to iron man, doctor Brad Kessler, pay grad. How are you? Hey, Gary, thanks, who's who's the label that intro. Who's the legendary voice that says bread Kessler? You are an iron man like Riley. But he wasn't there. When I finished this one. He was either outbreak or getting coffee or getting a beer so things but had some other guys call me out as an ironman, Australia. Correct. No. I think he's he's you is US. Okay. Well, if you're listening to this limit explain what we're talking about. Just a short of two months ago. Dr Brett Kessler competed as an iron man in the world championships in Kona, Hawaii. So lemme I've said this to you via text and by phone, but let me take a minute and just say, congratulations, dude. Thanks, thanks. It was when heck of a day. And I still have a big smile on my face ABI, honest with you. There may be listeners have no idea what we're talking about. Can we would you describe what's involved in an iron man competition of three disciplines? It involves a swim a bike race of followed by a running event. Would you describe what you did? Sure. So I was lucky enough to be invited to do the Hawaii man, which is the world championships. And everyone who is there got there through winning an iron man, and I had never done an ironman before. I got there through a fundraising endeavor where I raise some money for the leukemia and lymphoma society in honor of my mom who passed away year to half ago from Kimia. And and so for that, they they had some charity slots, and I was able to do that the iron man is a two point four mile swim. Followed by a one hundred twelve mile bike followed by a full marathon, twenty six point two miles in the heat and humidity and wind of Kona Hawaii, so listeners just already feeling tired. Just hearing. So again, two point four mile open water swim. This wasn't in a pool. This is an emotion oceans followed by a hundred twelve mile by craze followed by full marathon, which is twenty six point two miles. And by the way, just to to kind of tie this into myself. I'll be competing in ironman later this year myself with the goal of qualifying for Kona. So it's a lofty goal, and I've got a lot of work to do to make that happen. But man, I have so much Admiral what you just completed Brett. Thanks. You got some pretty lofty goals, and you're well on track based on you know, our conversations on what you're doing. It's pretty cool. You know, it the the race was was fourteen hours for me. And but it really has been it started the dream was started in nineteen Ninety-three when I did my first triathlon on a dare I was a dental school and one of my buddies dared me to do one in 'cause I was pretty avid biker somewhat of a hack of a runner, and he's like you should do this. I'm like, okay. And but you can't can. And so and at back that it was it was a triathlon back, then we had to fill out little cards and male amend with a check. There was no real internet at the time. And you know, and on the back of the card, it said would you like to be entered into the lottery for the the Hawaii ironman? And I absolutely said, yes, although I probably would never have been able to finish it back. Then. Then I had no idea what I was doing. But for every year, I did those, you know, check that box. And so this stream was born in nineteen Ninety-three. For me. Brett it was actually born on the very first ironman in nineteen seventy eight. I watched the very first one was actually in San Diego, and I grew up in San Diego. And I heard about the very first ironman, and they're actually two thoughts that went through my mind one. This is absolutely crazy and the second thought competing with that was cool. I'm gonna do that someday. Yeah. I watched that to mind was the Julie moss right one where she was crawling. As you the last up a hundred yards. And I was like man I'd love to do that someday. So people were horrified. I got excited about that. Literally, my my freshman action was this is crazy and then literally right behind. It was cool. I'm gonna do that someday background? I swam and played water polo in high school, so very good in the water. I. To this day. Still surfs. I'm very good with paddling and good in the water. I'm decent on the bike pretty pretty fast on the bike and working on the running starting to feel like I'm getting my my legs under me in terms of the run now Steph to put the three of them together. But you don't want to start this conversation with because Winston it's timing is quite amazing. And you know, may I credential you for for for just a minute bread. I I could probably case we have new listeners aren't familiar with you? I could literally read off all your credentials and take take the entire show talking about your accomplishments. And I don't think you would like me to do that. But I do want credential. You're a practicing dentist in in Denver. You have an amazing practice. You've also done some really cool things with the American dental sociation. We'll talk about some of those things down the road. You're the past president of the Colorado prosthetic society. Do I have that? Right. Yep. Yep. Yep. That last year we voted you out there. You're to goes awesome. Having their chance to speak to your your society. And then we'll talk about. For a little quick quick plug in there that we are the oldest active study club in the US where celebrating our hundred year next year. And you know, it's an amazing group. We about three hundred fifty members none of our. I mean, our some process, but it's really a a really high level study club. And we bring in great speakers such as you so biggest bang for your buck. If anyone is in the region, we'd love to have you out there. Contact me. Your membership is composed primarily of General Dennis that have some very advanced clinical skills and can help patients enjoy the benefits of comprehensive care. And it was one of my highlights last year speaking was to speak to your, but there's a quince rock the house. Thank you. Thank. There's a coincidence. I wanna talk about and it's date that's important to you and important to me. And it happened a week before you competed in the world championship airmen in Conan that is that on October twenty first two thousand eighteen you celebrated twenty years of sobriety. So wanna take a minute and say, congratulations, and I might even suggest that of all your accomplishments. I'm putting that at the top. Well, I I would agree with you. That was you know, nineteen ninety eight was a tough year for me. And I had you know, when I speak. I am pretty open about my recovery, and I speak to different dental entities and professional entities around the country. Even thank you for inviting me to speak to your class every every year where I got to share my story. But you know, I I entered dental school with drug and alcohol problem. I exited dental school the drug and alcohol problem, and I moved around to you know, from Chicago to Michigan to hopefully to outrun my drug and alcohol problem, but I couldn't and in October twenty first nineteen ninety eight I hit a bottom that was sufficient sufficiently painful enough for me to to make some changes, and I went to rehab, and you know, and I found a whole new way of life, and you know, an. Every day I cherish that fragile gift. And I do stuff for my recovery. And you know, I thank you for bringing this up because you know, I know there are colleagues out there that are questioning, and you know, they might have problems and know the work I've done through the ADA over the years of wellbeing committees. I know that I feel a lot of phone calls from from my colleagues friends, you know, who have concerns and were able to direct them to get help with dignity and still maintain their their license. And you know, once we get through that in turn our selves around, you know, and anything is possible in life, and I've been able to create you know, I while my wife suck it. I was natio an orthodontist dental school classmates that we've got four kids we've never seen drunk or. Hi, I've got a wonderful practice of got the respect of my my colleagues again, and you know, in that I'm able to do crazy things like Hawaii or man's. So you know, it's something I cherish. Something you made reference to I want to share this for listeners benefit every year. I bring Brett in virtually via of via Skype to my d three dental school class, and you give an amazing presentation on addiction, and you share your story with them. And most importantly, you've you finish that story with very hopeful perspective on on on the fact that there is life after addiction and Brett I've shared with you. You know, just how impactful that has been in our on our students and every year, I get multiple visits from students during my office hours where they come in to see me to say thank you for that. And you're you're you're changing lives. And I know for fact with our students. That it's on their radar screen. The understand the risks. They understand the you know, how to be aware that they may have a problem. They now have information on what to do if they have a colleague that has approached them and say, hey, I need some help. And even you're providing foundation for them for their future where they may in the future, heavy team member that has a substance abuse problem, and how they might support that person and how they might get the person the help that they need. So you are not only changing lives, but I can confidently say that without a shadow of the doubt, you are saving lives, and you'll topic of addiction is is a personal one for me. My father was was an alcoholic and the the coolest part about. My father's addiction is that he Sela. Rated the last thirty seven years of his life completely sober. At this wonderful gift thirty seven years. You know after after struggling earlier, but to to spend the last thirty seven years last my dad for years ago, but the last thirty seven years were treasured, and I understand the, you know, the science of addiction, I lived it. You know as the sun lived it. And I understand the disease aspect of it and so red congratulations man, twenty years sobriety. I know that you still take today at a time. And I I love what you said you'll you'll accomplish many things in your life, and you already have. But I don't know that anything can top the fact that you're four kids have have never seen under the fence. And I wish continued success with that. Thank you. Appreciate it. And you know, I I'm just paying forward. You know, the gift that was given to me so freely by those that had recovered, you know, when when I showed up and just part of, you know, how we stay sober as we we get we get our stuff together, and we share it. And so I'm very grateful. Thank you. I would normally do at the end of the show, but I'd like to right now because I think it's appropriate. Would you be kind enough to share your contact information should never listeners wanna reach out to you? Absolutely. So my my cell phone number seven two zero nine eight nine seven nine six zero. And if I don't answer just leave a message, I feel about two calls a month from people concerned friends concerned colleagues actual colleagues problems, and then my by my Email is B I K O D S at gmaiLcom Biko Diaz gmaiLcom, I'm gonna put both of those in the show notes. Again, the cell number is seven two zero nine eight nine seven nine six zero and Email BI K Diaz at gmaiLcom, if you're driving don't take your hands off the steering wheel. I'll put those in the show one click. You can be directly linked to to Brett. And I want invite you you'll you'll never meet a more, compassionate, caring. Professional than than Brett. And if you have any questions might be about yourself might be about someone else reach out to Brett. And I I know that he will be a tremendous resource for you. Hey with that lets you have let's talk about I read your you wrote an incredible blog post, I believe it was three or four weeks after Kona affliction. And as I read it, I've actually read it now half a dozen times because sends in there. I I read it fast of perhaps being a future competitor at Kona. Some of it was harrowing. Sure, I wanna do this. But actually, I really read it through the lens of life and practice in and my own office and things I can learn but big question. But can you talk a little bit about what you learned it in the ironman competition that might apply in your dental practice might apply in our listeners dental practice and might just apply in their lives. Sure. So, you know, I have a blog it's very active, but it when I get inspired. I need clarification journal allied is part of my recovery. And so, hey, maybe this journal entry would be a good blog. Si- throw a blog up there. And and you know, and there were so many lessons from my iron man experience that I felt it was a good thing to share hopefully, inspire others to nail whatever. If you're going do an IRA man or you just want to be better in life. You know? And so I saw I clarified some thoughts and put them together. And the first thing that comes to mind is you know, whatever you believe is true. You know, when I share, you know, I did an ironman someone says, well, I could never do that. Yeah. What you believe is true. If you believe that you can never do that. You can never do that. If you believe that you can do that you can't do that. And in Saint thing with with dental practice. I have a practice in northeast Denver, and I've practice non-par. Nope. Node dental insurance plans, I participate in and people say you can't do that. I'm like I. My for my planet Sheikh. Right. Whatever you believe is true. And you know, I had this ironman thing came up totally. As a surprise opportunity, and I've you opportunities is closing windows and gotta jump through it before that opportunity goes away. And I hadn't done a triathlon in over ten years. And so I basically had to start over from scratch a had I do a lot of crazy runs and ultra marathons and things like that. But I had to relearn how to swim, and I hadn't been on my bike and several years, and, you know, put together, and I used to coach triathlons, you know, for the leukemia society. So I knew what I had to do. But it was pretty frustrating starting over the beginner, and, you know, ten years later this year, I turned fifty so, you know, God at fifty two iron, man. You know, you're sold. You know, if you believe that your, yeah, that's true. So just listeners. I watched the show summarizing, you know, the the twenty eight teen I read it was the fortieth year of ironman first one was nineteen seventy eight. So this is the fortieth anniversary just just for fun. I know the answer. But I don't know that our listeners know, how old was the oldest competitor the oldest finisher this year. Eighty five years old from Japan and got to meet them what an amazingly humble guy, and he finished strong beat them. But he finished. I didn't beat up by much. You looked amazing by the way, certainly looked like he was ready to finish. At the everyone was eighty five years old finishing the ironman world championships in Conan, how cool is that? So I thought whatever whatever you believe is true. You know, Henry there's a famous Henry Henry Ford, quote that says that, you know, believe you can believe you can't either way you're right. And I think that's that concept. And man, if that doesn't apply everything that we do, right? Yeah. And I had opened up my my my mind to other possibilities, and I put on my my race report blog, you know, that they're to believe, you know, and there's a picture that I at the ironman, there's a dream board. And you. You can write a a little dream on there and sign it. And I did that and took a picture of that. Because this is totally you know, outside of of reality for most people, and but it with with a clear vision and then a discipline the plan of action, you know, anything's possible and not just athletes, but with your practice to and and I found you know that. You know, the iron that was just a metaphor for my life that, you know, everything that got me some level of success in life was a focused eight month project to complete the iron man, you know. And so, you know, like so on my blog is looking at it. You know, I learned the bad days happened. There are bad days in trading bad. I did some races where I did perform nearly as well as I had hoped to leading up to the race. And you know, there's some days when you know, crowns, aren't fitting, right or the settings just aren't right on this case. I just did where someone just not getting better. You know the day or someone in the swim section of the race robbing. Stuffing underwater, trying to pack hypothetically, it mean something like that. That's something like that that could ruin your whole day. But it doesn't cause you choose not to I start my day over so many times every single day, you know, and and not dwell on on the challenges that don't go exactly as planned because you know, that's life. The way that actually if you read his report, a young lady who was overly aggressive in the swim. Add felt like she could swim overall competitor. I joked with you, and I said she had to have been a water polo player because that's how we play water polo. Yeah, she had a little, but, but hey, you didn't let it stop. So I did occupies time on at the deductive some time in my brain. I'll be honest with you, and you know, the stuff that I do from my recovery with, you know, my meditations that I do every day, you know, mindfulness. You know, really helped me get through you know, when when adversity happens. It's just a well, what do I do regroup? What do I do? Now. It's it's it's nuts. It's a challenge emotional intelligence. Exactly. Yeah. And I've done a ton of work around motion intelligence over the years and read a ton of books Daniel Goldman's book on emotional intelligence, every single book that Daniel Goldman wrote on emotional intelligence is relevant for anyone wanting to improve their lex. My whole section in my case of Daniel Bowman literally as we have. Yeah. Yeah. So so bad days happen, bad things happen. And you move on shares cheer some other lessons that came out of your out of the. So expanding on the bad days concept, though, is you know, I had to have to look at what went wrong, and what can I learn from it and not just well moving on like, well, what went wrong? How did how did it get to that point? And how was my attitude our my emotions in that moment. And what do I need to do to prevent that from happening again? So every mistake is an opportunity to learn and so learn grow, and so that happens in the practice that happens in the ironman, I had to to to to be teachable. I needed you know, I hired a coach, and I've been working used to coach with this. This guy that I hired his name's Charlie Perez. And he's always one of the top rated iron man in his age group and has been since I've known him, and he knows me the best athletically, and so I. Had him put together a race training gland for me because I wasn't sure how to do this. And and so he helped me to be teachable. And when he told me to do some at a really look at, you know, even though I balked, and you know, my initial rate actions by anytime time where you have to run how much how much to go at right after you know, every weekend. I swear Charlie trying to kill me. And and and you know, and I just followed his plan. And and you know to be disciplined disciplined thought disipline in action. You know, I had to stop thinking that you know, I'm not gonna make it this week. I'm not going to be able to do all my workouts. I'm not gonna make it this far in the same thing in my practice. You know, the this patients never that treatment plan. This patient doesn't have the money this patient. You know doesn't want that. And you know, as long as long as I think it it's. True. Whatever I'm thinking is true. So I gotta keep my attitude. You know, above the water, okay? In your training as you were gearing up toward the race in October. You were training twenty to twenty five hours a week. Does that sound about right? Do I have the the amount of time. Right. Yep. And and obviously it requires a tremendous amount of disk was me. Well, you know, you're still a dad you still got four kids. You've still got a practice. Life. Didn't stop for you to do the sire man, you're not a professional athlete. Life went on. But you had to fit in those the training. And you and without a without a disciplined plan. I would never have been able to, you know, keep my life going. You know, certain things suffered for sure, you know, I wasn't the, you know, the president dad all the time in wasn't the present husband all the time. It wasn't a miss a lot of work. You know? Just from travel. Yeah. I was actually in Hawaii for three weeks on a week leading up to the races for two weeks later said for the ADA annual session and allow, but you know, it's so it's everything every choice has a consequence. And a bonus, you know, and and you know, and so when I make a choice am I going closer to my goal or my taking myself further away from my goal? What is my goal? That's a bigger question. You know, and the ironman was one day, but you know, what did I become as a result of of getting to that point, you know, and all these things I'm describing are are things that have been in me, but they became much more apparent and relevant on a daily basis. And and whatever you focus on grows. So I've grown a lot of discipline in many areas of got a lot of work to do in other areas. But no, I mean, I read a ton of books this year. I had a great year in practice. You know, I'm a I'm on leadership in the American dental association, and I was able to to be able to juggle everything because of the discipline plan that I put together on. So now that I'm not training nearly as much able to catch up on those things that I I served on. So you'll appreciate this. When I announced to my wife threes that. Sounds kind of crazy. But. There's a possibility that I could qualify for the ironman a world championships in Kona and splendor. You know? What this was I have to work hard. It's an outside chance. I have to work hard. But I do this. And she's oh, that's great. She goes we should go a month early. So you can acclimate, and then we should stay month or so you can retirement, and so I guess. She just basically Hawaii for two months, but I know fan in my wife because she's thinking of two months. Yeah. And and you know, I had to ask my wife is this going to be okay to do this because she knew the time commitment, and you know, she she rolled there is a little bit. But she she must have seen the look at my eyes. And I'm really passionate about this. And I was able to raise almost seventy thousand dollars for leukemia research, which is something Darren dear to both of our hearts, you know. And so I I played it off. And I played it off to her like, we'll have we'll get why we've never been allied together. We'll bring the kids we took the kids out of school, and you know, and and part of the another lesson that I learned was visualization and every run that I did the last two miles of the runs and training I visualize. What would it be like right now if I were in the last two runs of the ir last two miles of the ironman, and and I had a visualization of my wife and my two young. His daughters being at the finish line there to catch me and put the metal on me and that actually happened. In addition. I had two great friends that were there at the finish line. They got on terrorist catchers at the finish line in my brother. My older brother was volunteer at the finish line too. So I had like six or seven people at the finish line there to celebrate with me. But the visualization of that was one of the things that got me up in the morning at four thirty two to go for my long runs before work because head to keep that that feeling of utter, joy and accomplishment front and center. What even when I was tired, even when I didn't want to. And that's the toughest thing, you know. And you know, I look at that, you know, in every area of my life. If you can keep that discipline to the vision. It's a disciplined thought discipline action that it works. You know? Sure, sure. A. Personal comment related to that. I'm in the middle of training, really hard right now and much of my trainings revolving around running, and I run it at four thirty in the morning part of that is survival technique in the summer when I'm running the summer and in Scottsdale, you gotta run early to beat the heat and just stick to that plan year round because I of the discipline in the pattern of doing that. And so I go out the other day at at four thirty in the morning. The wind is just howling. I mean, it's it's it's consistent twenty five miles an hour. You know, spiking thirty miles an hour. And I'm literally thinking, the sucks, man. And I I decided to have a change of of a mind literally, and I decided to embrace some gratitude around it, and I said, you know, what this is great because this just makes me a stronger runner. And I am this. This wind isn't going to be me. And then I remember something that my good friend, you know, to David horn, brick a remember of the David, and I were talking about training, and and we're talking about hills and David said I love the hills because literally with an attitude of loving the hills. I would pass so many competitors in the hills. And I just decided to embrace it. And I remember what David said about about hills. And I just change it to win said, you know, what I love the wind, and I imagined myself in my head passing competitors. You know, just getting from that headwind. That was kind of crap then in an actual race day. You will do that. And you'll have a smirk on your face. And because you know, you practice that and you visualize that and everyone around you will be like, what's he laugh at you know, view inside will. But I I called days like that character builders because you know, that you know, you it's you're creating adversity in your training. So on on show day race day. You're you know, you've experienced that ready, and you get to minimize the amount of opportunities to you know, to to experience the unknown on race day you want to experience all your mistakes training. So when the when race day happens things, don't go, right? You know, you can overcome it. Because it's only one thing, you know, it's it's the way to go. So I want I want this to be real actionable for less you're talking about visualization. And I know how important that is inept Lennox. And here's I I have a homework assign assignment for you doctors as as you're listening to this. I'd like you to visualize and be able to describe if your practice was as good as it could be what would that look like if it was as good as it could be what would it look like what is your office? Look like what what is your team? Look like how many team members? Do you have how much do you work? If it was as good, as it could be how much would you work, what kind of procedures, would you do what kind of patients, would you have what would your physical office look like, and I'm going to suggest that you stretch yourself and literally answer those questions as if it was as good as could be what would that look like? And I believe that that will be the start of actually materializing all of that. And manifesting all that. Would you agree? Couldn't be at a better time. Now that we're in December. We we've already started this process in our office about goal setting for the next year. And we went through that exact exercise eight nine years ago I hired Dr Bob Frasure to help us with applied strategic planning. And he had us write a letter exactly what you just described that just about everything in that letter came true. And I would I would just take one step further. But do it I for your life. If your life for as good as it can be what would it look like what how would you be spending your time? Where would you be? You know, you know, who would you be with? How would you want to contribute to the world is just a means to the end of creating the best light? Because really do we live to work or do we work to live and yes, Dennis real important part of my life. But you know, it's not everything to me. It is it is a big part of my life. But it's not like the biggest goal in my in my. In my life, isn't I wanna have a margin on a crown at less than point five microns. You know, it's it's, you know, cowed. Could I create a positive impact on the world through the time that I've been here? That's my big hairy audacious goal part of it is with dentistry, and you know, the visualization of that and write it down and then work yourself backwards. What can I do what's low hanging fruit? What can I do today? What can I do have accomplished a month? Who can I invite to to join me on the journey that I'm now on because you've just created a an action plan, and whatever you believe is true. And with the discipline action plan. There's no reason why couldn't happen. You mentioned that a mutual friend of both of ours. And that's Fano. I if you're new to the thriving Dennis show, I'm going to put two links in the show notes one link the past interview that you and I did Brett that is all about addiction and recovery in life after I'm gonna put that on the show notes. I'm also going to put a link to the interview I did with Dr Bob Frasure on applied strategic planning. And I'm encourage you to listen to that one a couple times because there's so much content into that in that interview that you'll be sorting out for for for much time to come and applying all the information, you learn in that podcast episodes, one of my all time favorites, given that it came up kind of organically under discussion, I'm going to put that in the show notes, and it's it's just an incredible incredible resource people. You know, you mentioned interrupt you. Yeah. Up to saying, you know, when you gave your big hairy audacious goal to to Theresa. And she was so encouraging. No, it's like these are these are out of the box stretches. You know? You're you wanna qualify for Kona. You wanna have the best practice? You wanna you know, best life, and some people are gonna look at you and snarl a. Yeah. Whatever you'll never do that, you know. And if you know, the the true accomplishment of this whole thing is not that you will accomplish these you'll have the courage to direct your life that way. And that's that's a big step courageous stop to to put it on paper and then develop the action plan to to make it happen to a lot. Jacket from there. But it takes that bold. You know, you also introduced a quickly another one of my favorite acronyms from Hollins the book good to great. If you haven't read that book, doctors run, don't walk. He's a fellow Colorado. Resident he lives out boulder? His name's Jim Collins, and he wrote a book called good to great New York Times bestseller and in that book. He introduced the acronym. B H A G A behalf if you just pronounce it kind of phonetically and it stands for big hairy audacious goal. So my athletic big hairy audacious goal is to to qualify for the Kona world championships. And like you Brett, I I'm I'm not a youngster anymore. I thought like to think I'm young in heart, but not so much. In fact, I started in dentistry in nineteen eighties. So my goodness about to enter my thirty ninth year in in this profession, and I got you beat by about ten years Brett, so there's a lot of people as I can't do this. I love it would say that because they don't understand my temperament that every time someone tells me, I can't do something. It just builds the result. It's just like. And I just like, okay. Just just watch. Builds. But it's an insight. It's an inside game, you know, and and ever you believe will be true. In in listen to the noise in your head. That says you can't be listen to the naysayers say, you can't, you know. That's that's will happen. You know? And so if you're truly in one of the other clarifications that I got out of this is that this one's from the book, the alchemist by Paulo Coelho that if you know, if you're, you know, really dead set on on won't you wanna do in. It's right. It's the right thing the universe will conspire in your favor and things will happen. It may not be a linear growth curve to get to where you wanna go. But you know, things will will will open up angels will appear out of nowhere to help. You get there on that totally unexpected places in this happened to be so many times in my life at happened to be when I trying to get sober. It's happened to be when I was star. Being my practice from scratch. It's happened to be on with health with my parenting abilities. And my ability be a better husband, the the better. Dennis mentors. Have have, you know, appeared angels have appeared at key points in my life to keep me on the path that the directory that on on on. And this is sounds like a theory who do, but it is absolutely true. If you're on the path, you're completely your heart is in it. One hundred percent the universe will conspire in your favor. References silvery relevant to my wife, and I not only the book in the wisdom. But. Her Instagram tag name is alchemy Yogi my wife teaches yoga and so her Instagram name is is alchemy Yogi custom played on her car is. And so that's as very important family reference to to to my wife, and I for transition you mentioned you're in. In Hawaii for three weeks you're in their week before the race and then the race. And then then you went over the meeting in Honolulu and you received a very noteworthy appointment at the annual meeting. Would you talk about that a little bit? Sure, I've been really active in organized dentistry for the last ten years. Probably last fifteen years actually to five years at the component level that I was past president of Colorado dental association, and now I serve as vice chair of the council on dental benefits. We do so much work to help the dentists fight against the insurance companies in we can play better in the sandbox. And you know, the trustee position was was up for grabs in fourteen district. And I was elected to become the next trustee of to the board of to to the ADA that will start next fall. And so for for four years, I'll be basically on the board of directors of one hundred fifty million dollar your company and just was very, you know, it's it's gratifying, you know. Not an after thought, you know, 'cause I just finished the, man. Bread. That's quite an honor to be a trustee. And congratulations. Thanks. This was a like you said quite an honor. I it was again a seed was planted several years ago by a another mentor mind trustee Ken verse men, and some they I said something I'd like to do what you're doing. And the opportunity came up philosophy ten years or less fifteen years. I've been really involved in organized dentistry. I five at the component level metro Denver dental society. Then I moved onto the Colorado dental association past president of the CD and then been doing work with the ADA both wellbeing arena survey on the advisory committee for for the ADA and also the vice chair of the council on dental benefits. And we do a lot of work to help create better better work relationships with the insurance company as in. A tough row to Hobie against the the most pressing issue of any practicing dentists than you know, minute by minute basis, every single patient has issues with with the insurance. And so anyway, the came up or. I know be too. Then the opportunity came up are, you know, for the next Steve from our district fourteen district in I I ran for it. And I was was elected to to be that toil start next fall, the eight meeting in San Francisco, and you know, my next big hairy audacious goal is the, you know, ready and readily hit the ground running to be able to contribute on on a bigger level. And and I feel that you know, that that grossly unprepared. So I'm reading all these leadership books right now and just trying to get, you know, get get to be as as good of a leaders. I could possibly be win. The the day comes I started. I'll be be effective. May I have your permission to ask a couple of very direct in very blunt questions about organized industry? Sure. And I want to disclaim this by saying that this is not my these are not my thoughts. But I believe they may represent the thoughts of of many of our listeners. So I'd I'd like to ask you, and that is that breadth. There's there's a lot of younger Dennis early in their career. And I hear this because I'm out lecturing throughout the year. And I get the opportunity to meet I don't know somewhere between twenty and thirty thousand Dennis a year, you know, at meetings every year, and I hear from a lot of young doctors that feel like organized industry is not relevant to them, and it isn't worth being involved in. And again, I'm going to say that that those are not my thoughts. But I believe they may represent the thoughts of some in the profession. How would you respond to that? Sure. So start by saying that I felt the same way coming out of dental school. I didn't see what the ADA would do for me wasn't an active as the member dental school. I wasn't a, you know, a a good idea to join at some point, but wasn't top of mind when I got into practice, and you know, the first person I worked for said. You know, a few things you have to do it. We are to remain a profession in the first is you have to join organize dentistry and have to contribute in some way. And you know, what I've learned over the years is that organized history is away that we can actually have a voice unified voice. Even though we've got different viewpoints on things we together could do so much more than at any individual entity. I feel like if you look at the American Medical Association, they become so disjointed, we're less than twenty percent of their practicing physicians are members of the AMA. They've lost a lot of clout and influence, and so, you know, with our, you know, still strong numbers we can affect influence in legislation. I've been to Washington DC several times testify of first time before an open forum. In congress about methamphetamine dole. That the day was trying to, you know, get more funds to help the the the meth mouth problem in in various demographics, and right, then and there I knew I was hooked, you know, and then every year we go to Washington to be with our legislators to talk to them about best practices in dentistry. So that we can't remain a profession in. So that we can be practice the best dentistry for our communities that we serve in addition. You know, there's a lot of you know, people that aren't served in the US, and we have to find ways to to help that happen as we're we're looking at creative ways to do that on the eight provides all sorts of continuing education provides all sorts of leverage to help fight against the insurance companies. One of the things we've done in the council dental practice dental benefits is this practice concierge. Urges insurance concierge, and you can call the ADA. You got an insurance question on the day will help walk you through how to, you know, get the benefit that you were promised by by the company, you know. And so it it really helps advocate on your behalf. So I could talk forever on this. This should be a whole other prodcuts. Maybe we do that next year trustee. But I think that you know, if we don't if we aren't members we have no voice, and whatever happens to us, we can't complain. And so we have to be active in in and everything to advocate for best practices. And I think the ADA does that the best. We're not perfect. But no one is fight being harder. Be honest with you there, and you know, getting new Dennis. Had sorry. Thank you for allowing me to voice the question because I know it's on the mind of of some of our listeners, and hey, let's do that. Let's have you back as you start to embrace that role as trustee. Let's have you back on the podcast, if you're if you're willing, and let's talk about a about organized industry, and and share some perspective. Would that be right? I would I would love to I would love to because there's so many things I think we're the best kept secret and dentistry. There's so many things that go on behind the scenes that no one ever knows about. And yet, they're so many. We get so much noise. You know, through different marketing different messaging that that that we experience over the days tiger communicate everything that's done in in organized dentistry because no one has the bandwidth to focus on it. So I could talk up. So you you have to. You need a seat at the table to have the voice. And I I love the analogy that she used with the AMA DMA has become completely fractured because of the lack of involvement, and if if you're listening to this, and you don't necessarily agree with everything with the ADA that's perfectly fine, but be involved because by being involved, you then have a voice, and then you can influence change, and lots of positives that come from that we'll bread as we as we come to the finish line here today. I just wanna take a minute and say, thanks, man. Thank you for your inspiration. Thanks for your leadership. Thanks for your courage to embrace sobriety. You know, I if you look at life as as a race that that's that's a victory for you in a victory that continues to pay dividends day in and day out. And man, I just appreciate your brother. Thank you so much, Gary, you know, the more we ever get to talk. We I just think we're cut from the same cloth. And I really appreciate your friendship and support all these years we've been together, and you know, which we could see each other more. But I can't wait to to experience to see what you got to experience over the next year or two in pursuit of your goals. St. to, you know, just just call your friend. Specifically I'm going to tap into race day nutrition. And I'm gonna get the benefit of your experience. If you don't mind coming on your shoulders when it comes to how I feel myself for for for my ironman. But hey, just thanks, man. She'd do again, a a put your Email address, which is B I K O DDS at g mail dot com. That'll be in the show notes and also your cell number which is seven two zero nine eight nine seven nine six zero put than the shows. And I want encourage I love to hear from any about a on anything. So you're allowed to hear from anybody on anything of its addiction related sports related stories. Please reach out for me. If your listener reach out, and and just congratulate bread for completing the iron, man. So just just put a in the subject line, send him an Email and say, congratulations. I bet you at mind receiving some of those emails from all over the world. I got a huge smile on my face again, man. So. At least seventy countries, it'd be fun to see how many countries you could get emails from. So there's a challenge listeners take a minute put the phone on pause and say Dan box book, the Bax. Hey on them. On that note. I won't take a minute. And also, thank our listeners. I love what I do here at the priming Dennis show. But couldn't do it without you. There's three things you can do to support our work number one. You can tell a colleague about the thriving Dennis show. And we now have over three hundred fifty five episodes. They're all free to all can be downloaded for free. So telecom about it second thing, you can do you jump on I tunes at rights review, our view, and I tunes works exactly like Google review works for your practice, and the third thing that you can do you can hit the subscribe button, you can do that on I tunes or you could do it on Google play or whatever your directory of choices. If you hit the subscribe button that means every Wednesday when we upload a new show. You'll never miss a future episode on that note, I wanna take a minute and say thank you for the privilege of your time and tell you I will look forward to connecting with you next. When you. Shoot smile and don't let them know. They have one. When you. Because they was soon. When you train. As big as she. When you add my. You.