Tiffany R. Warren, SVP, Chief Diversity Officer at Omnicom: Being a microphone for people who can't be in the room is an honor and a power that I take extremely seriously.
Being a microphone for people who can't be in the room is a honor and a power that I take extremely seriously actually humbles need to the point where I get emotional, because I know that all my hard work in everything done primarily since I was three. I've been made for such a time as this. I'm Carly's Aken. I'm Danielle Weisberg welcome to skin from the couch. This podcast is where we go deep on career advice from women who have lifted from the good stuff like hiring and growing a team to the rough stuff like negotiating your salary and giving or getting hard feedback. We started the skin from a couch, so what better place to talk it all out than where it began on a couch? Hey everyone! This show might sound a bit different today because we're still skimming from three different couches. The skin is still working from home for the time being because of covid nineteen. Today. We are very excited to have. Tiffany are Warren. Join us on skimmed from the couch. She is the diversity officer and senior vice, president at omnicompetent. Wannabe biggest marketing and advertising networks in the world. She's also the founder and president of at Color, an organization that champions and advocates for diversity in the creative and Tech Industries Tiffany Bank you for joining us today. Welcome to skimmed from the couch KIO. This is special treat Dan Yan I notes have e- separately from two different organizations that were involved in that tiffany's both involved in Tiffany's involved. Involved in a lot of different things and we're going to talk about how she she spends her time like we east you one of these are easily one extracurricular, and you're in both of them, and not only are you in both of them, but I'm sure that. At least one I go to like the the Ad Council boardings tip knows everyone and I'm like I literally only know you. When you're I, mean it when I saw your friendly. Immediately just like. It was. It was actually pretty cool because you know like sometimes when you go into big meetings in, there's a bunch of tables. You feel like high school. You're like. I still feel that way. I may know a lot of people, but I'm like okay. The cool kids sitting and I saw your face. Sit over there. That's how I felt, too, but you are just one of those people I see you work. The room and I am always like out so anyway. We are very excited to having here. We're going to start out with a basic question. Skim your resume for US oh. My God wow. Actually I do this. Sorry, this is easy. While I came into the world's the advertising world as an account executive at Hill holiday song from Boston Boston, Strong Boston girl, and from Bentley University, and knew immediately almost upon graduation that I wanted to work in advertising, so I cut my teeth in in the Boston advertising agencies that we all know in love, Arnold worldwide. He'll holiday, and then upon being part of that I realized that I was a very small group of multicultural professionals, not only in the Boston advertising scene, but in the agency that I worked so I wanted to work. Outside to fix what was inside and so I went to the fore as in headed up diversity. I was twenty five years old I. Got The job on my twenty per day. I not only got the job on May twenty fifth birthday also signed a lease. Chevy when said either you had a guardian, Angel, or someone preyed on you prayed for you. but I signed a lease for a beautiful, Brooklyn walkup in Fort Green and spent my formative early years. In New York, they're working for the forays and a lot of cases at least the first couple of years. The interns that I was responsible for managing were only two to three. Three years younger than me, so that was surreal to be able to turn around my experience like right away and provide them with an opportunity to learn, and then I went back into the agency, particularly the one that gave me so much of what I feel like I. Come to learn about management arnold worldwide, so I took on the job as head of diversity there and then. That is where I grew. Add color informed, add color and Ben was recruited to have diversity for a bigger network called on Congress. What something that knows about you? We wouldn't find it any of your professional Baya's Arlington. I think what you don't find in BIOS maybe. Certain like pain points that have happened in your life I think most people say hobbies I believe by I think what isn't it my bio, but his informed me in everything that I do is that you know when I was to my parents divorced, and so I grew up to some extent without a father, he then passed away when I was really know I was twenty six had just started at the four, as but then upon him passing. I found out I had seven younger brothers and so it isn't my bio that have oldest ten I think people think they always congratulate my mom when they meet her. My Mom's like well I only had three condo. So? He found out I had seven brothers, and so my the Warren tried route from three to ten overnight I. Never knew that you found out at that point in your life. I found out. I had seven siblings at twenty six achiever relationship with them. They really on some of them were really young. When my dad passed it I'm close to many of them, but I. Think in a big family like you have ten siblings and eight of them are are men. They're all very unique personalities in so I think the younger ones I have strong formative relationships with busy eight nine. When he passed in the older ones. We're kind of in their teens and sort of on the way on into launching their lives, but you know I'm close with a variety of my siblings I. think Anyone can attest to that siblings are. Special People But, yeah, you know to find out at twenty six. I was old enough to appreciate the gifts that I was given. Because of these new relationships in so I took hold of it super quickly. My mom was I dived into being older sister. You dive into like you know creating add color or project. You wanted to be the best at it I'm so I work on it every day, but I'm really grateful for almost blades. That's amazing I really I. Thought you all up together. That's incredible I will have to. To I was like. How could you be fain and grow up in a house with ten kids, but I'm glad that you had a little bit of a buffer now you know what's interesting. It's so three east coast than the other seven or west coast, so personalities could not be any more different, but what I told people is I didn't know my dad I didn't have a relationship, but. But through talking with the boys and getting to know them, and seeing them grow into men like I. Really Actually know who my dad is. That's been the biggest gift because I always wondered what I get from my dad and getting to know my brothers I know exactly what what gifts I I got my dad, and certainly I guess. I got from my mom. Sommese cow, so I wanted. Wanted to dig in a little bit. You are known as such a thought, leader and diversity space, and you know when our team saw that we were speaking to you this week. Everyone freaked out like we're talking. We're talking to celebrity and a think what I'm actually most fascinated by. When we go back to like the twenty five year old at this huge job. Even go back before that. How did you actually carve out a role and a position for yourself that many companies didn't have roles for there weren't really many examples to look for I. Really want to understand how you took an interest in a passionate I think he called it like a calling around working in diversity inclusion and turn it into your career. Yeah, I mean that's a pretty straightforward answer I. I have been a recipient and or participant in some of the biggest national diversity programs, and then my education was informed by scholarships received. Because I'm a person of color. So since two and a half years old and I still have the progress report. Where they're talking about me, they're saying you know. Tiffany likes the quiet ones you know I'm. I'm thinking of like two and a half three year old tiffany like walking around head. Start trying to I know. was I starting to protest I? Don't know what I was doing with the way that the proper support made it seem is I. I pretty much had that early age of understanding in questioning. Why am I treated a certain way because of my color? So when your whole life is informed by that? Maybe it wasn't even informed. Where I was in the hospital in the seventies, I don't know but I was born across the street from the school. That I eventually went to so to think of my mom holding me while looking out the window at. The manicured lawns. The Windsor School, not even thinking that her daughter day is going to matriculate there and and seven years of her life. Growing into this diversity professional and I do think that they were key pivotal moments in my my life that really informed me was almost like lights in a room, and I just had to follow them, because I knew even when I was in inroads, which is an industry internship program that places young people of Color in business marketing. I had my internship at Verizon. And I knew even being part of Inroads I. Love The way this feels. I love the fact, this woman. Her Name Was Sandy banker at inroads at Bryson had the job of making us feel important special within a corporate environment. She was energetic. She was excited to come to work, and so I was like okay. That's what I'm GonNa, do I don't know how I'm GonNa get air because I want to feel like she feels when she comes into work, and so I always had it in the back of my mind, and so even when I. Started working in agency I questioned why there weren't more diverse people, and I went directly to the president had the conversation, and now people would grasping their pearls like how can you just go and talk to the president and set up a meeting I'm like Whoa? Why not because that that idea of speaking directly to authority empower about things that are not going well, are people not being accounted for with something I had been doing apparently since I was three, and so you know stories from my family and my mom I put i. put the pieces together that. Basically had a blueprint for this and was destined for this even the first second generation of my family were there. Teachers nurses were all in some sort sort of service, so my calling happened to be diversity in corporate America someone else my family would be. would be a teacher or nurse, so it's it's kind of. It's kind of generational and Some would say genetic, but I knew probably at eleven that I was going to do this work. I just didn't know what it was called I am hearing this an in so many ways just kind of struck by the confidence that you have. Did you define yourself as a confident person growing up? Not. Absolutely did not like I kept journals and now i. go back and read them and I like because. Someday. You'll pay attention to the. Women that I am. And I moved from writing the the journals to doing voice diaries. I melt when I listen to myself and I want to yell at myself. Being like you are so dope, you are amazing. This was like twenty one I'm. I'm doing these voice diaries in had so much angst and so much concern about the gap in my tooth in so much concern that I cut my hair and it made me look like a boy, and no one would love me I mean I look back now like girl you you. You were head of your time. What tell myself? I want to contrast that with. With the fact that you were in college, you're the president of the black united body at Bentley. You call it quarter. Give you an MBA leadership. Yeah, and I think for a lot of people listening. It's like you know that sounds like. Oh, my Gosh! She knew what she wanted to do, and she had no problems going forward. How did you even at that young age? Where did you have? was, it support system was just kind of like this internal drive to not only make a difference, but do it in terms of a leadership position. Yeah I mean it was a couple things so superfan of Oprah and she always said helping others is is your path to success in that never left me. And so I took it literally out like. So helping others leads to success in so every time that I've applied bat. I've come out the other end stronger more defined better leader. My leadership development really happened in high school and connecting with other amazing first generation college goers, even first generation Americans I grew up in Roxbury apart of the city that is a melting part for shore, but people may think about it gets predominantly. African American, but I grew up with hey. Shan Cape Verdean weekend. The sounds the music the food that all surrounded me and then in my family that was touches of the Caribbean heritage that my grandmother came from, and then I would go visit my other grandmother in Dorchester she's decidedly. From the South so Collard Greens in Curry, goat like that is my upbringing, and then you know being a black Catholic, which is you know apparently a cheaper copper. You can't when I say. I'm a black cat. Catholic real is black people in the Cath. Yes, or and I went to charge for thirteen fourteen years until I went on a quest of self discovery, but I say all that to say is that I had a lot of leadership opportunities along the way I met my best friend from picking up a fly off the ground for a Catholic Youth Convention and And I. It was five dollars to go. I begged my mom to give you the money a went, and I met my friends who thirty years thirty something years later. I'm still friends with, and they have gone on to become senators. The CIA Chief Economic Development Officer for the city of Boston an emanate lawyer, and we all came from a place of making our parents proud, but being the first generation to college. So when you have no choice, but you don't look back, move forward, and you have no choice but to bring your whole family along leadership is like. I don't know leadership. It feels like it's your constant companion and I've always told people I got asked this question before. What's your constant companions I'm like accountability and responsibility being oldest. Those are my two best friends that I carry with the everywhere, but then the leadership comes back that I've always maintained this way of I'm seeking out leadership opportunities for myself, but also in the meantime figuring out when I get in this position. How can I bring others along with me or gift? People any sort of wisdom, so that they avoid the land mines that I stepped on. You know what does it chief diversity officer would, isn't it? It's like well in advertising. I was one of the first three, and so I took the hatchet hide a gardener, who was the first and then Sandra Sims Williams I came into the role knowing that I was part of a group of women. Who would define and change how people see diversity, equity and inclusion in an industry that is super, powerful and super responsible for changing the world I mean that's a heavy burden to bear, but I knew that immediately so a chief diversity officer particularly as it. It probably changed within the last few weeks. Primarily, our responsibility is to create a culture and look at it systems of inequity within a corporate structure. And now the spotlight on corporate America's even hotter because there's articles that have come out in the last few weeks that have been really consequential about has corporate. America failed Black America. have these programs just really been back in what the next steps in what do we do next? And so part of my role to is to evolve as a CEO and not just focus on what it used to be what it can be a power at can have and being able to be at the at the table. Of Power within organizations whether it's Ad, council glad the boards that I serve on and being voice for not the voiceless, because people are not weightless, but being microphone for people who can't be in the room is a honor and a power that I take extremely seriously actually humbles me to the point where I get emotional because I know that all my hard work and everything had done primarily since. Since, I was three. I've been made for such a time as this and that phrase alone is the thing that keeps me strong every day. You are made for such a time as this and this role is for such a time this and I appeal to all the studios to step up and be unafraid to use that seat that they've been given to create more seats at the table. We're recording this about two and a half weeks nearly three weeks after the murder up towards floyd and we're all going as a country through a much-needed reckoning, and we SEO's are taking a much needed hard luck at where we have failed, and where we need to do better and one of the things that I'm really trying to understand a note. The only company trying to understand is how do you? Create, diversity and inclusion programming that is not dependent on the one person in that role. Like like you. You oversee thousand agencies. The thousand agencies roll up into into you. How do you put the onus on leaders and everyone in the company, while also actually creating the programming within a company? And how do you strike that balance I? Think the key really is. One of the huge stocks that have come to my mind is what is this role actually? Or does it actually mean what I'm actually doing and then I had. This is just wrote down. This phrase that just came to my mind is like. Am I teaching people? To teach? Them how to treat me like a human. You get to the base of it. Is that what I'm doing because if that's what I'm doing, that's not okay because my thing is, we use the word diversity inclusion inequity. It's it's a nicer way of saying. Is that what I'm doing? My teaching people to treat me like humid I think when you take a stop in, you're creating systems, or you're creating things that stop people from achieving their goal. Make them feel comfortable on a culture. It's really simple to take a look at those things around your company and say is that a best practice or is that holding people back? Is that something that's made by one person that's making ten people feel a certain way. It's hard to root out in point. Know those that don't share the same values if you could. You absolutely didn't start your company saying I want people not to succeed. You started at so that. Women can have voices. That information is power a mat. Everyone deserves a chance to to be their best selves, and if that's what you think, then you have to work backwards and make sure that every part of your company winds up to that value if it doesn't then you have to be strong and figure out a way to change that or to get that out of your out of your system, literally because a company I say is the one chance. If you think about the way the work week goes I know that shift to because of Kobe. But if you think about the eight hours that you spent physically in your company at sometimes greatest chance. Or integration and for equality, because when you leave you, go back to your neighborhood, you go back to places that everybody may look the same, but your work environment and depending on where you work is the greatest chance you have to really solve for diversity and inclusion in terms of the way you spend your time Sunday you go to charge. You have specific religion on that could be diverse or not, but that's why getting this right within the walls of the company is so so important because people will take from that, and then may changes hopefully in their personal lives in A. A way that they interact with people that come across, tell me if I'm wrong, but I would imagine that a job like yours can be maybe the ratio changes, but can fluctuate from inspiring, and as you said like emotional, and really just like feeling. You're making a difference in probably some of the most frustrating days you've ever had in your life. How do you see sane through? That had not least patients I. asked the same question of anyone who's living in what they think is. They're calling because when you're. Can you're calling and I never knock emotional what I talk about this? But when you're in your calling, people have said this cavalierly. Oh, it doesn't feel like work. It literally does not feel like work it. I don't know who gives me energy. What gives me the energy why I have a crazy amount of it? You know I read. This book called the Corporate Athlete House like. So maybe I spent forty thousand hours at. This is why it doesn't feel like work more than forty thousand hours, but in all truthfulness, the one moment that changed my life in Abu I talk about it incessantly because I'm still in love whether you know by my niece when she was born, when new life happens when you get a chance to be part of a new human light when she was. Was Born I swear to. I'd like. Something just switched on me and I was like. Oh, no I'm not going to have her inherit a world where she has to fight like her aunt did is just not going to happen and I know that people when I was born, said the same thing. No tiff is not going to inherit a world where she has to fight as hard as I did. And so I think it's incumbent upon every generation to make things easier for the next, and I think we're really truly seeing that. With the protests, there was a march with a bunch of ten year. Olds and I was just like that blew my mind. It also made me really really hopeful because if I had one tenth of what they've been exposed to. They've had generation of nine eleven of the two thousand crash of a pandemic, and now you know a really defining moment in racial equality, the kind of leaders they're going to be like. ME. It makes me so happy, and so that to me is what is my fuel is generally even with the naysayers you know not surprisingly I guess, but I have hater that people who. Certainly don't get my way of doing things. I should occupy this lane. I should be more radical, but I know in my heart, and when I wake up my highest level on my hierarchy is integrity. Integrity is the first thing and I sleep really well, because I know that what I'm doing is contributing to. What is the Promised Land of equity, but I'm doing it. My Way and others will do it there, right. The fact that we're all doing it together at the same time. Hopefully will lead to that. You know that day of true equity I have to believe that that's coming because it feels what I'm doing now going back to when you talked about. Questioning if your role is at the most basic form. Teaching people how to treat you as a human. Varies so much behind that and it is not just how people show up professionally. It's how they grew up where they came from. How do they think about themselves? Personally? There was an article today or this week about CEOS and executives being kind of like this therapist and chief real. How do you navigate the professional and personal part of people in your role because it is so tied in? To D. E. I and what's your advice honestly for leaders who are trying to? Navigate that yeah, it's something that has come with my job ever since stepped foot in a corporate structure even as an intern I remember because people saw this young black woman in put me in A. Honestly. Desk in the middle of all these cubicles, so I was pretty out there and open literally, but people would just come by important to meet and talk to me, so I've never not known the role of just listening and observing and heart of the questions that I think we should all ask and be okay with reciprocating insensitive. If you can ask the question you can answer, it is like in this moment. What the three things that I? You know if anybody comes I just kinda grounded with what are you feeling? What are you seeing? What are you hearing? We in an industry questions, you get insight. What. Am I hearing they ought to talk about what they're. Co workers are facing in telling them what they're feeling their own personal feelings particularly in this moment, but it's a question that I've asked for the last like twenty years. And then what are you seeing in? That's being an eyewitness to microaggressions or are being parted are having indicated that bay have themselves caused microaggressions or done them and I? Think what this time is is when we hear the word reckoning, it feels like they're supposed to be some corporal punishment at the end of it, reckoning, even in a spiritual setting is just south directed reflection. What can you do to be better? Add releasing an article today about so you WanNa be an ally. It's not. Can you be so? You want to be an in that article? It's really discussing this is heavy work. I think ally should has been glamorized had been has been made to be very superficial, but a true ally to advocate get in to the trenches with individuals and comes out better on the other side, and so I've said this time and time again. It's not a new concept, but be comfortable being uncomfortable. I think that we want to have a one two three four step kind of program with this and then come out the other end stronger better as an ally, but it's GonNa. Take an education because even myself. I said that there's two sources that at least in the last three years probably more, but one recently has helped me on, and then in cases learn about what it means to be black in America than I ever received in my twenty two years of public and private education. And I go back and think about my history lessons which spent all of? Maybe one class on the contributions of African Americans to America and even native Americans I remember one time specifically, it was art history class. We were supposed to dissect a photo and I think it was just mainly supposed to be about the painting itself like with campus. Was it with what are the textures? But I noticed in the painting, and it's an kicking myself for not remembering it. It was a pitcher of conquering soldiers, taking over native Americans, and had to be in the mid west, or out West, and in the photo itself that the soldiers were the sun was shining down upon them bright as if to indicate what they're doing is great. The. Native Americans in the photo were in the dark. That's what I questioned was the use of light and dark, and that got me additional meeting after the class because I may have embarrassed the professor, but art history is about critical theory. It's about learning how art is made in our is in the eye of the beholder, and so those are the kind of moments where I think. You know you get comfortable with being uncomfortable. And if he did it right, it would have been. Thank you so much for that critical point of view. Let's class discuss what that actually needs. But. He had to prepare himself in a reckoning for himself to understand and take away the shame I wasn't talking about him. I was talking about the painting, so I think that happens a lot when you talk about this time. Is that people? Who Shame Gill and say it's not my fault happened. That's not what we WANNA hear. What we want is the self directed learning to become a better ally. Remove all of that, and just be open and transparent and I promise you come out on the other side. A better friend mother sister daughter coach CEO in any of the roles that you have. You can't unsee it, and so once you see it. You will become a better person and I myself always evolving and relearning myself because the same system that makes you feel that way makes me feel a certain way that I have to unlearn as well. So we're all doing that learning now. One of the things that we hear a lot when it comes to mainly white people talking about this is imagine say the wrong thing. And I think that really stifles conversation. What's your reaction to that? When people say that they don't want to speak up because they're scared of saying the wrong thing yet, that comes from fear. I think the right person you know I. Think anybody in Your Life. Who is a Color Odyssey? There's a very complicated mix of questions, but I have spent the better part of the week unpacking that question that I've received absolutely from my white allies I mean obviously. There's something hugely different about the last two weeks more so than maybe a month ago, but these problems existed for as long as you've known me. There's no wrong way to have a conversation about this. I think when you couple this kind of conversation. With privilege, even privilege I. Mean I remember having a conversation about we need to talk about privilege. Add going this year right now. Because what I was seeing is that privilege was was being co opted to equal white nationalism, and people are deeply ashamed to talk about it, but we brought privileged to the stage in a way that was given the opportunity for allies to understand that you can give away your privilege on Tuesday and you can wake up on Wednesday with the same amount of privilege. You can spend it. The whole week, and it's renewable you know and I can spend now I go into a room where I may have some economic privilege over somebody else and understand that completely, and I had to check even my privileges, but this is the thing. I have some power, but not power power, and I think privilege when coupled with power for the use of keeping people down. That's that's where the fear comes from. That's where it's like I'm GonNa make a mistake. Because I'm being lumped in with this group, privilege can be spent. It should be spent in one of the key parts of privilege is saying I have a question. It may seem crazy. But I'm going to ask it, and then listen, and then you're never gonNA. Make that mistake again for ask that question again because you got you. You became educated. I think people fear education. They fear being called out. A fear canceled culture. These are all things that are part of. The fear of not just asking the question to begin with so I personally because I've been. I literally feel I. Didn't put on his to do this I. I've. Over the twenty two years of my career have answered some pretty crazy questions, and when I think about the the people who ask the questions and I look up look at them now, and how strong of an ally they are, because I fear has been removed I. Think what's the endgame she want someone to. Feel free to ask you the question and continue to be in silence. Be Ignorant. Know what you want is to create stronger. Into your point. You know the other part of it, too. Is it my job to educate you now? But in that moment if I'm your friend in if I'm your colleague. It's important for me to share You know my response to any question that you have. I, WanNa talk about negotiation. We spent a lot of time on the show talking about how hard it is at times for women to negotiate and the best advice when we talk a lot about that, it's coming from the fact around pay inequity, and we all know that women make less. Than men but black women make about forty cents less to the dollar than white. What is your best advice for negotiation in the workplace with just What was the hardest negotiation you had to do? You've got a fancy job. I'm very curious. You know what's interesting like been negotiating. Truthfully sense my first internship. I think part of it is I grew up with a family that taught me. Self-awareness taught me to love myself to honor lion to honor the value of my intelligence and then inroads. The program I was an gave the tools in language to do that, so it was like this amazing thing that came together at the tender age seventeen. So, I. Had Roles where I've accepted? Certainly you know I. Talk About My my first role in advertising where I think I made like twenty four thousand. But the summer before I made eleven thousand so I was rich doubled by the summer before so I was like you can't tell me nothing I am making twenty four last summer I made a Levin Mind you. This is in the late nineties. And then I went to my next role in it doubled, so it's like I didn't know what I didn't know. Okay. The doubling was great, but could I have tripled. Could I have asked for more because I was just thinking about my trajectory, and unfortunately have had the opportunity because of what I do, which is very singular to say, this is what I'm more. And, then, when I went to Omni one of the things that I was adamant, about was that I. Just started this not for profit. It's a baby. Only two years old and I said I cannot do this i. have to do this and do this role and I put that in my offer. Letter I said I. have to concurrently do do both because it was that important. Important to me and I'm glad I did that because now when I look at you know next year will be celebrating our fifteen year, and how important it was for me to be able to have the autonomy and know that I had expertise in doing the role that I was hired for, but then I, had this. Calling to do is other role that would help industry. Then hopefully. Help the company that I'm a part of an and I think it's done both, but yeah. That was the one negotiation when I have. This conversation asked a question. That I'm most proud of 'cause. Some people don't want to bring those other parts to them in the role. It was important for me that they knew all parts of me. They knew that I also. Also brought with me. All these boards seats that I was on, and so I've brought those those organizations with knee. Each job that I've had in have added more, but it was important to say. I not only started this not for profit, but I sit on the board of the ghetto. Film School the American Advertising Federation Pieces Super Important to me. I don't want to. Divest from them I don't WanNa. Get off the board and so I made that part of the conversations while so I have one final question everything you just said you listed. Things that take up your time and that you care a lot about and you're really busy and we opened this conversation by saying. We know you through two different organizations that you didn't even name so I also in in researching. You've read the and tell me if this is wrong, you mentor how many people year while it's not a year. It's more like over a lifetime, and it's over a hundred twenty, a hundred and twenty people that you have given your time to. How do you take care of yourself? How do you say no, and how do you say? Yeah I think I think my mentor, who coaches and they are. You Know Connie, frazier and March to Sean would. Connie's been known since I was a junior in college. Mark has known me since my first job in advertising in new. York, and both of them are so important in my life or one of the things they said is they loved my energy in the beginning I still have that kind of energy, but the thing is I'm bound I balanced. Balanced up really well, I think what I want to be better at is the spiritual quadrant because I do have my former spirituality, but I think I can pour more into that with family. Everyone knows if you look at my social media, family and work is life inter like you can't separate the two you know. If you look at your social media, it's work family your knees, your like heroin channel Yes she she actually. She has her own channel so. You got a media robust behind. It was like really. Do you run this channel now? Her mom does. She's a content machine, but I am able to balance all aspects simply because each one of them informed the other and make give me fuel for the other. When the outside opened self-care was really big for me, it still is I take care of myself meditate. I'd sleep I try to get as much sleep obviously when I'm hanging out with my knees that get that goes down to three hours. Probably to being a really good daughter to my mom is super important to me. She's my best friend. She had me at twenty in, so we both kind of grew. Grew up together and being a sister, but being a mentor is been released special, because I started peer mentoring in high school, and I got so much from that and I. Still Do that and people look at the number nearly contest someday, maybe Can you write them off whatever the case may be I can because these individuals, and for me and I'm still learning so much from them I don't even call it mentoring. I feel like it's coaching. Because it could be a one hour conversation or it could be. A problem may have for week I'm not. Raising, my hand to consistently solve everybody's problem, but if the wisdom and you give me a problem that you have and I've. Gone through it or I can offer you something. I can't hold back and I think that's why the number keeps growing. Because I can't stop talking about helping People Annabel. And Party my wisdom, but yeah, a hundred plus is crazy in a wad of them came from my time at the four as running mate program. There mentally then and just reminded. So an interest of your time, because that it I'm amazed in also stressing me out I'm like Scott things to do so let's see. Let's go to our lightning round now that most of us are working from home. What's replaced your morning commute? My morning commute has been replaced with an I never had this a routine where I, probably consume thirteen vitamins. It's crazy over time developed this really great vitamin protocols so I do that and have coffee honestly I watch. TV that takes my mind off world. Binge watched Hollywood. L. I didn't watch it yet. You like it unbelievable. You know I'm biased because Janet is a good friend and she is. She was one of our first catalyst honorees and she's. She's so important to the culture. She's amazing, but our work was incredible so bad. I just got lots of metronet for several hours. Insecure is one of my favorites, so watching TV that feeds me and takes me off world. Bag It right into meetings and one of the things that I discovered. Is that used to just fill my days with meetings and did it free? covid was doing it in Kobe. And I said. I have wanted to meetings a day that said I need time to think to strategize to come up with stuff to actually execute, and I think many of us get caught in that vortex of meetings, so I really taken the time to to look at that and reevaluate that, but that's that's replaced by making you. What is one word? A direct report would use to describe you. It's two words gentle, push This technique where I'm like yeah I think it will be good for you to speak in front of a thousand people. It's totally cool. You're GonNa do this and you're gonNA. Be Great and you got it. I'll be in the audience I. Got You so I? Have this. You know my my meant. He's will. Be Like tiffin her gentle push. It really isn't a gentle push actually throwing you off the cliff. Is your emergency phone. Call how God WanNa? Get in trouble with this, so I'll say what is expected. Mom and my blue, all by my boyfriend of eleven years, but certainly it's like emergency. Call late at night like I have to talk through things that might be Khania mark air so talking after it's part of what should be patented. They're so good. What's the worst piece of advice you've gotten? Oh is a good one. That's Q in All with. Add color, but you're going to run out of people to award. Because you know. There's not a lot of people of Color in advertising. You're run out like you. Guys are not gonNA pass your three. I'm adding in a new question. Who is someone? You think we should have on this show? That's amazing I. Think someone who I highly regard in his super super special is John Dory. So every two weeks, I get on a call with, and maybe you can have all of them. Are All of us but I? Get on a call with. Female founders black female founders. We actually the group's call. So in this group, it's black female founders who founded? Consequential movements in the last five six seven years, so it's. Amani Ellis from culture con it's. All the incredible ladies from Carly Girl Collective John Daugherty. Who? Founded the wellness summit particularly addressing issues of wellness for women of Color. She also has this incredible product line called organic bath Tori, and Victoria or Elizabeth of York from the colored girl and. All of them fundamentally Randy's Daniel I'm Harlem Fashion Ron saying all their name, because I want to say their names, because they're also special, the laughter and the fun, and just like not thinking about the movements, huge movements that were responsible for and just having conversations as black women is what I most appreciate, so it'd be interesting to have a skin moment with all of them. You'll laugh so hard. You'll make new best friends and you. You're giving a platform to women who are really doing extraordinary work and building communities and building people up. I love that tiffany. Thank you honestly feel very honored to know you and have you on the show. The name Keel who love you guys and I'm so excited that all my my roles have come together with you guys now I am now. I everyone. We're trying something new. During this time of economic date, WE WANNA. Take a moment to spotlights, a new female founded companies we've heard from many incredible skimmers, leading small businesses, and we will be introducing them to you each week on skin, the couch see the Lincoln are episode description for how to submit yourself or front. Hi, everyone, my name! Is Trinity Masan Robert and I am the CO founder of goes. We are a Brooklyn based health and beauty brand powered by superfoods. I started my business actually sort of inspired by my own experiences in the wellness space I was feeling really caught between that Kinda like crunchy granola stuff that I had grown up with, and then the other side of the ease, ultra prestige offerings that were more locks and didn't really resonate with me. Certainly I couldn't afford them. So I really believed in this idea of keeping wellness and making it approachable and easy for everyone navigating cove nineteen has presented such an interesting set of challenges both the business in for myself. Personally you know on the business side. It's interesting because we certainly saw some of the hardships that a lot of businesses have seen. Mostly tied to a lot of our retail partnerships, so obviously a lot of our retailers down their operations temporarily. We sort of lost that revenue channel for a bit. But what was interesting is that we saw because were in this sort of wellness at home. Sell Care Space. We saw a jump in demand for our products D. to see on our website, so we really had to just very quickly pivot our were focused. We previously were about fifty fifty retail partnerships to a selling direct consumer on the website, and so falling over nineteen. We really just had to dive into the more direct to consumer strategy, so that's been an interesting piece for us. professionally. I think personally I co founded the business with my life partner my now, my fiance as like six months ago, which still feels very fresh? But so we already worked from home, and we had a remote team, so a lot of those transitions were two. Toss for me a asking for my favorite gold product is definitely like asking a mother choose a child. I would say the one that I really recommend folks start out with is our cow tumor superfood lots of land. It's basically like a healthy hot cocoa and I personally really loved that. That in my morning coffee, so if you already have that morning coffee ritual, it's a really easy thing to do you're not you know having to create this whole new wellness routine, so you guys can find gold on Instagram our largest channels at gold, G. O., l., d. e., and then our website is just gold dot. Coz, you can shop. All of our products there learn more about our stories. Thanks for hanging out with US join. US, next week for another episode of skin from the couch, and you can't wait until then subscribe to our daily email newsletter that gives you all the important news and information. You need to start your day. Sign up the Skim Dot. com. That's the SK I M M dot com. M's for a little something extra.