Tobias Peggs - Doing Well by Doing Good, Innovation Through Square Roots Urban Farms
Hey tame, I'm Dan show. Chew and welcome to another episode of epi table podcast where we bring together thought ladies expert in that field. And entrepreneurs and we bridge the gap between performance, and cooking into is ever. So we have a good friend of mine to boss peg the CEO and founder of square. It's run. This is a company that is building a community through innovative technology. And as a farm, we're not talking us. You know, fifty to one hundred callers outside New York City with talking just over the road in Brooklyn, and not in a Vaas, major landmass as we're talking inside shipping containers. What square into doing a finding innovative ways to grow ingredients, the optimal Thais, and therefore nutrients, I use them at Charlie straight? So on first hand, just as they are along without the hell with business development in young farmers, and all that they finding ways for our plan to be more sustainable in growing, these Osman ingredients. They also help young farmers. The Knicks generation who are going to be supplying us with these Tyson. Ingredients come through. There's plenty more fee, Gosselin, most importantly, as you know, as chef I'm passionate about this industry, and I'm so excited to hear about what to boss has to say. Welcome to the podcast to blast peixe. On today's episode of the podcast. All I have a very close friend, but also someone who's definitely expert nephew. We have Tomasz Pegues found out and say square. It's my man, welcome to the shot and Q. I'm so excited about today. And I it's awesome. I love the fact gets connect with people who are locked wanted but doing phenomenal things then be, but yeah. Hey, we're I wouldn't. To have to sell your somewhat of a father and a way. I like I like to think of it, and what I do in life. Why selfish, he's really really point to make because it's knowing where we comes from his super important, and that's exactly what a big part of the future of what swears grow is doing. So I'm just going to give him a lot usually strike to you own to tell at least the square, it's as familiar like revolutionizing farming, just not show. So they sought out in Brooklyn, you, you have traded opportunity, the young. Really, really casualty PayPal. Try their own businesses in shipping containers. And you're doing it a why that, you know, then support Sunni areas of life whether vase stability, optimizing, most point mate flav off. And I think it's really cool when I two one visits a squarer, and it was opened on this shipping. You tied an inside was his arrived grain breads beautiful college leafy greens. And the toughest of these, these grades was phenomenal summit sorry that we've now looking here at some beautiful basil and cement, which we're gonna work with today. But I just love the fact that squares does too many things. It's, it's showcasing white to match farming over farming real thing, and supporting detraction businesses for young neighbor, went really following them through their watch channels. We're going to hear more about skirts from your perspective, but I want to start off the east Pacific tomorrow. So you may all you've had a very inspiring lot. Going through different areas in the low tech you obviously you part of the colonial British ninety Boston my your English taking it again. Yeah. So we're very born. How did you come today? Who is to boss pace. Sure. So I was boom, in rural England, sank west of England grew up on beaches and surrounded by farmland. We thought we were million miles away from the big city of London. I'm new to the US probably my late twenties and sort of got a different sense of scale, I grew up three hours from London. That is like as far away, as you can get in. Here you to work for three hours, right? Crazy. So, yeah, listen. I grew up. You know, as a child of the eighteenth and nineteenth, I started my career as the internet was becoming a thing. I always joke I went to university with an Email address, because they essentially didn't exist, the noble people when I left university. The first thing I did was set up an internet company. My car was right there in the middle of all that craziness. And pretty soon came to the US, chase the Silicon Valley dream Bill internet companies in California and on the east coast in New York, and a couple of hops in steps along the way and now to your point, I'm now Fowler. Yeah. It's, it's that's a, that's a massive not show the story for what they've actually done. So some of these some of these company, I think, when I look at what you've done. I wanna very sat down with you. You are the of what a business is all batting solving problem, ultimately square it's I said to you squares is, what is the problem? You're solving. What is the problem? Yeah. I mean basically we have to change the food system for the whole planet. Right. The way that we. Saw few today, industrial food system is a disaster, the food shipped in from the other side of the globe. We've got no idea where it comes from. There's no connection with that pharma as the few travels across the globe that takes time, all of the nutrients in those foods, just breaking down into sugars basically, what we eat is high cowry, but low nutrient is making us fat it is making a sick is also destroying the planet, right? Industrial agriculture is responsible for thirty percent of greenhouse gases. It's crazy, so systems, go change. And so what we're trying to do is change that and get the world onto a local, healthy sustainable food system. But of course, we have to do that at a global scale. And so involves a lot of scalable technology, which is what some of my background is. Now, joining with re fantastically talented, pharma's, bringing those two things together. And basically reinventing, the food system. That's on get definitely wanted to daytime action how to now with the business and the systems at technology doing and the partners, of course. But let's talk about devices, you know, behavior so made it takes a very unique person too. I jumped shifted countries and follow something and be super entrepreneurial. So in your is growing up. Did you did you have something, a terrain that you want to change your place sport? Did you? Yeah. It's a great question. I mean so my mother and my father both rains, we'll businesses. So I was always a rain so that general spirit. If you like kind of you see them ocean roller coaster, that you go through only running small business for me going up the big sports guy, I mean, you cut me bleed soccer. I just played football and I wanted to be a professional soccer player, right? And probably still did until I was thirty five. Thanks you gonna make that happen? Play soccer later in life. Got into China flown. University. I was pretty competitive athlete. The saying I'd always been kind of sporty, right? And I think through sport, I had a basic understanding, therefore of nutrition, right? If you're gonna go out and do a triathlon and you're going to bust your chops five hours on a hot day in a race like you got to make sure that the fuel that you're taking in is kind of nice balance that is going to be good field. Body segments was a crazy that nutrition nut. But I knew enough about high to source high quality foods and get the right fuel for my body to to go through those big spokesman endeavors on room on yet. It's interesting how the connection between reality of actually what would doing comes back from a personal motivation. So if you ever see we interested in looking after yourself, and so you found the best way to do that through, you know, the right forms of nutrition. Yeah. And then, so what took that from you saying that aspect. And then, you know. Obviously, the entrepreneurial aspect of you from your being around parents. But then wanting to do it from a I guess, impact global sky with with square roots short-lived. Yeah. I mean, I think you know, this is my full startup company in full. One of the one of the companies that I had previously was completely different university was very early social media. Analytics company. Right. You're watching, what people are saying on the social web, and providing sort of interesting targeted content to then very high tech thing that quiet by wool, Mons. People Wayne, these tech positions happen. You often go work for the acquiring company for twelve months. So I worked in wool for twelve months. A wall, I was in that very long story short ended up studying global grocery by the hate is. And what I saw at wool mart scale. Right. They got three hundred million customers over in planet buying food, and it blew my mind. I could see people wanting food from all over the world right people in the UK adding bananas to that shopping list right now. I grew up in the UK. I know they don't grow bananas in the UK, right way. Did that food come from where it was it shipped from and I could see this map? Athena, just flying all over the world. This is insane because into the little, I know about nutrition says if that food is being traveling for weeks to get the nutrients Birkin dang, right? So what was the quality of the food like it into that chain? And then you start to think about the impact on the planet. Right. Well, how much does it cost like transport the speed? What is that doing in terms of just the environmental impact of all that transport? And so, I started thinking, you know, listen people won't food from all over the world. We can't change that. But what if we could replicate the growing climates late in the world, but do that in your backyard and could you then grow food from all over the world, but do it in the same zip code is that an consumer, actually, you can give these people food from everywhere which they want, but it's name grow. Known in say mile right as the supermarket they go by and then you can get food from farm to shelf within twenty four hours of office. The feed is fresh is very little impact on the planet because literally, you could just jump on a bike and cycled on road and take it to the retail soil, and there's no impact on the planet. The quality of that food is so much better. So that was kind of a hub for me. And I knew at that point that the next company, I want him Bill had to go and make that country morality. That's I love the fact that you're y'all motivated purely because you see something that ki- generally hasn't the impact on. And you want to be a part of that. And you were the forefront of that, like, I, I remember the first time I heard of what essentially was introduced to you. What square roots is doing? And I think that is ultimately product, but it's not because you, you actually creating realization about up on it. And that's unlike message, I think a lot of people forget when a company is doing something there is the maybe the, the impact on small scouts fought does bottle, biggest guy. It's like saying, well, hang on. This is what we need to wing now, young night and show that we actually go through planet. Unfortunately, with as you spoke on early modern agriculture industrialize -ation all these things that have taken place to really. We'd us of flavor. First and foremost, the ultimate nutritionists. Well, the, the way the future need is working with companies lot yourself, who will make sure that, you know, I you Tricia his ultimately at its Paik and creding wise, the is still motivating us to one endorses long-term. That's exactly what you guys do. I think that the term that we use internally is doing well by doing good, right? We are here to build a big billion dollar business. There's no by that Kohl's as we do that. There's a responsibility or an obligation, I think, to do that in a way that is better for people better for the planet. Right. And those things should be better for profits. And I think the, you know, especially like the generation Z conceiver coming in, they just don't want to buy product anymore. They wanna buy product with a purpose, right? And they won on the send. Hey, this is positively impacting the world. And I think the big companies that are being built right now with all Gulf that, you know, double bottom line view of the world, right? Do good. But do well. And combine those two things together. Yeah. One hundred percent. I think I, I not everyday when are safe able when Charlie street is an example of that we want to support the Fonzie web, with the raise painful need to know where that comes from the same reason generate more wins for you guys doing. Ultimately giving back the to the environment as, as any company grows underlying message to what they actually do grows. So if you if you are in just New York Grammy back to New York if you are in different states, renting America US starting to have a national impact eventually being gloating. It's like, yeah, you have a valuation of know billion dollars. The ultimate, you have a major scale impacting education, which is really awesome. With what's Stein's? So I've I love rating. And a lot people I rate from a fluky you know, over time things like one of my favorite books. Some rain right now is some blue ocean. And then third plight by Dan bobbins. Well, these are really good books to talk about like the next the next fifty or so years. Looks locking. Hajjah Pollock's become a very common debate without a low table. I'm on over for the idea of creating optimized ingredient through different spectrum actually let's let's for second. So a love it back to the. These beautiful. She doesn't leafy greens also nurse as a specific cows. Must talk about that technology. Okay. Okay. So the what what we've done is, we've built funds inside these refurbish ship teams. Right. So it's a forty foot long container. That was screened in what get useful. What? Well, I mean, we saw how it's a beautiful story at she shipping tain is built to transport food from China to America has yet, so like less repurpose that for much, much better thing. Right. So we literally built the phones inside the shipping tain is to your point inside these funds, and we basically recreate climates from around the world, right? So if you're your chef you want some basil, right? We will come and say, to where is the best basil in the world? Right. You probably going to say no visiting twice right? Nova lease where it's at. So what we do is study the climate in the north of Italy. And we'll learn what is the temperature in the north of Italy. Well, it's the humidity wind is the sun come up. When does the sun go Dane? What's the CO two level? What are the nutrients? They were net. Grain will basically re. Recreate that climate inside a ball in Berkeley, and then grow the exact tasting basil for you or year round. Right. And the oil rang bit is really, really exciting because you're in doors, and you'll control in that climate. Even if there's to Dole's it. Still the perfect conditions. The basil to be wearing indoors. Right. So you get consistent quality product that's literally two miles away from your restaurant. And we're giving that to twelve months. Yeah. That consistency is huge. Like, obviously I, I work seasonally. But that doesn't mean that the idea behind having Abaza way rather, as optimized nutritionally doesn't mean a conscience game throughout raisins talk. More about that simply get back from one of our breaks. Hi tame. Today's podcast is brought to you by city harvest. I am proudly on their food council. And this she, I'll be running the mouth on as a coach captain with Maputo chair now. Mean rising out lofty, go bidding two hundred fifty thousand New York is I love city office, because I stand for two important things that I both preventing Weiss with food and feeding those in need. So if you want to help get behind us, you can visit my website, you'd have city harvest website. And of course, every dollar you rise is going to the white and should be moving forward. Thanks team. Vass. We're just talking about the technology behind what screens does and allowing optimizing nutrients and ultimately flyable all year round. What are some of the other things that look be pitch up when it comes to swear words in terms of sustainability capturing different leafy drains, given stage what other things skirts doing the really are above beyond anything, you'd say. Yeah, I think you mentioned earlier, right? You have a business in New York, and that can make an impact here in the local market. Right. So the next thing that we do is take this national. So we just made a big Amazon. Actually, we're working very large distribution company, golden food service headquartered in Michigan. They operate, two hundred distribution centers and retail stole the will across North America name building square roots fons on every single one of those. Right. So the idea now is that we can bring locally grown food to people in the city, but do that at a national scale. Right. So that, that, that's excellent huge. So all you all essentially a farmer across the nation. Yeah. I mean, the whole idea was can we build a local farm, but do that at a global scale and Saturn's like impossible to do? But when you've got this technology this modular, technology, the means we can literally drop Afam into a new like Michigan. We will into the Vom press the basil button. Right. The farm configures itself to the optimum climate to basil. And you can guarantee that consistent quality in any of the market, one show that you can, then put these. Femms literally anywhere cross the pine. Yeah. It's, it's absolutely brilliant. I love it for a number reasons as well. Because as a young chef y I relate to, like some new innovative technology, rod, not that will actually in the post doing it through my stanwyck hell ya. Like, unfortunately, fallen isn't executives appealing. I guess, familiar is the genetic public farming's not that appealing to being out somewhere Ramona work. Yeah. Gelo, hot work. You're gonna be you're going to buy land doing what you're doing is you're actually taken if you make it you bring you back following new age, for the farmers as well. So you have these young farmers came to build a business, and then also knowing that crowding up achieved education, so they actually impact on people, and then learning as well, so square, it's his Greg, because not only you actually doing the thought of having impact on the community and the planet, ultimately onslaught project. You actually helping an individual grow their business. Yes. So let let's talk about that. So. You know, when people think about hype. Bad industrial food system is they'll look at pollution and pesticides and run off. And you know, Fant nutrition all of this. There is another problem that doesn't get as much time as it shoot, which is the average age of a US farmer is fifty seven years old. And so there is a demographic time bomb. That's about to go off. Like who the hell is going to grow the food when those people retire in five years? A massive problem. So we gotta get more young people into the industry until point, I don't necessarily wanna work, you know, in a big industrial farm in the middle of the country. Right. They want to be in Brooklyn and Serena by technology and it's got to be cool. And, and so what, what we've done at square to set up, what we call the next Jane training program, so it's a twelve month program. Young people can come to work with us at square roots. They don't have to have any experiencing growing. They just need to have the same belief that we do that. We've got to change the food system, and they want to be part of that mission. So we, then basically, give them a phone Sarang them with technology training tools insights, and get them from having zero exp. -perience to being a really really, really good foam in about four weeks, like almost no time at all right? That person in stays with the company for twelve months. They grow a ton of food. We sell a ton of food. That's how we make money and pay for the training program. In addition, during those twelve months, we also provide are structured training for them on entrepreneurship frameworks on community building skills on marketing and positioning index of everything that you would need to learn such a when you graduate from square ritual, narrow in a position to go set up, your own company will have an awesome career or even join up, obviously as waste scaling. So, yeah, you're, you're right with a growing food, but we're also unleashing the next generation of leaders in the food industry as we do it this. Why like my personal brand and why Charlie straight is something up proudly want to be associated with swear. It's not that natural. Just doing the thing is this pow naturally as well. But there's so many things you guys are doing that has such a positive impact in all areas of law. And I'm you know, I love Tolkien out the pay off feels like what something I'm going to do all you hear about square? I mean, you are why y trust me. You're gonna anyway anyways, it's like it's, it's almost it should be. Awesome for square as minds to being come like an education center, even aside from what you has already too. Yeah. I mean, this a small startup company, right? Whole companies twenty you're going to be very focused as you do that. But even today, we open the doors once a month. We have open high swamp tolls a couple of hundred people show up, and we'll have the educational component. Right. We'll explain what's going on with the technology, people can talk to the farmers of what it's like to be a pharma for year. And I think, honestly the thing I get most out of those events is the fact that when you come you also get to me two or three hundred other people in the city that I really jazzed about the idea of growing food in the same zip code is where they lived and you can see this is a movement, right? This isn't a little Hickson niche thing. This is a accident negative movement. And that so exciting. And that's it. And you feel your forefront of. Well, I mean, I think maybe the hub I would say, right. I think I've ever if we're at the forefront like there are a lot of brilliant people thinking of this, I connected, right square. Roots does is a connect those people, right? And if we can bring people with different thoughts in different expertise in different angles on how to solve the system of we can help to bring them together. Then we've done job. Absolutely. I British Australian. We know that we done took off. I think what you're doing is absolutely phenomenal. I think it's really cool. I think a lot of people complied from Assad from doing thinking about what they're doing. It's should give him back in some way like. I don't it continues each street, my soap, ultimately, we will pay me educatable him. What the eight? And so if every ball that goes out every play food. We know that the looking for Subic, call known as fresh off, now, maybe start the second second about where we comes from exactly. And so that's something that I think, you know, what scares Dodson. It's Bryce bond of the cetera. Yeah. He was selling lot. But that's not the unlike over lachey thing he needs, so participant as business if you do that knowing pay packet, and now no. Everything's growing what time of day. Where is the line? I think that's incredible. Which actually touching a now isn't it? Yeah. Also from Johnny street, people can listen to jump on the subway and beat there. John, the sacree. But yes, in terms of transparency, right, how do we tell the story of where that comes from, so on every package at square roots product that you can buy you go to supermarket you pick up packages as a QR code on the package name. Did you scan with your phone and that will show you the complete story of way you'll food come from wherever the seed sourced? What farmer, Dan? What did this looked like yesterday when it was still on the farm who package day? How did it get to the retail store is total transparency of total time line from seed to shelf, and ultimately during trust, if you're entrust with the consumer not for the purpose yourself to people to realize that they can trust you to nor the when you educate him on something else, they can believe yes. I think that's right. I mean you see, you do see a lot of companies say, trust us. I think trust is an instruction to Justice be Bill so job is this, we'll give you the information. And you're smart enough to figure out whether you trust us on right versus a competitor. It's all about just being transparent. Definitely just transparent about trust on now Conley making a beautiful little mint oil. And this is. This really showcase. Just how simple ingredients half for five off, or you name when it comes to cohesion ditches, I have extrovert and oval. Holy extroversion end means that is the and this is from square and I've only just plucked a life of from datura stem. And as you do that burst from the natural oils and aroma is just the kind of thing that I would put on my neck and be happy with him. I go from we come down. Annoy. The you say that you don't have happy that. The amount of effort we put into getting the climate right to promote the oils in that leap. It was wild and today, someone like you. So it is oh, beautiful. He's done his work that has sometimes people, the subtle things that people don't realize. No. What is missing and really simple oil he to start out of love the hottest dish. So just go extra-virgin olive oil, the low eight and just added into it. And that's all it is. So obviously using a very high quality impacting oval made it's growing so quickly that I know the nutrients and the flavor is epic. All you need to do to sit that a soft thirty minutes, and it just of change the way you can drizzle oil of any full of salad bowl on your eggs in the morning. And I'm like that sieve Assad. We'll see the crate, a lovely, I think of told you this device, Mark favorite or I'm gonna say herb with US, British the beginnings, actually. Is definitely basil and basil Beijing. You'll you'll get his. Yeah. So, I think you're basil particularly from like, Genova pasta. Genovise at pop star is the most natural another. This is so sweet is enticing. Yet news, call this beautiful aroma. And when was this pit when did I get this today? You picked it last night. They got lost night, fifteen minutes on the train, and it just heat again. That's what you're looking towards the rest of the nation in the glory. Correct Jerry you build, the response inside every city and then you can do that, hyper local distribution. That's awesome. Even if you if you visit New York, first on, or even anytime actually get out to the square, it's for sure, let's talk about this the business man. So when you came up with the idea like was a ushwyn, I listened to know being involvement take sides understanding sky obese and Cisco did you say, drowned if you a series I just off pretty? Classical path. So I think I'm lucky enough to have a little bit of a track record a couple of tech companies that have exited so that, that puts him in a slight advantage. You know, I was able to put a PowerPoint presentation together and Neil away my hands around until we'll also is going to be and raised the what's known as a c- drain that seed rand ally, to build the first farm train the first set of pharma's build some technology arraignment to make that easy. Basically prove the concept and the months, you've proven the concept. We raise the second funding and that got us to the point where we were able to prove the technology platform, could scale nationally and that Snyder, the path that world. So how long that process type is a couple of years. So I probably came up with the first sort of idea, the square roots with my co fame Kimball maybe three years ago from today, I guess so we probably kicked it arraigned for six. Months before we had like a pitch deck whereas this is how it's gonna work. Typically a fundraising process is gonna take three months. You talked to one hundred people ninetieth antennae. No, you're crazy. You know, in town of high believe let's make this happen. You have I'll take three months and then the idea is you raise enough money to give yourself eighteen months of runway as they say to like just get your head dendritic. Right. So that was what we did. And then eighteen months ago race at saccharine and it always takes about three months, and then you get your head down run again at saw a really interesting experience, anyone listening there. So raising money is, it's quite a it's quite a circus, because you have your eyes if he does. And you're right. Not every day on business. So, you know, one my menu get. Yes. And then I'll southern commit and then they sell the command and then they're like change their mind, or so it's, it's quite a thing, you know, ultimately, it's it takes perseverance to do to do that. And. You got it about thick skin. Right. Because it's your baby and you're selling vision, and you believe it so much. And then you get someone you know, punching in some numbers on a spreadsheet, and it doesn't match their mother, and they get told and it's like, come on. You don't trying to change the world. Like why did he believe? Komo man. So you touched on your part, and before then what's it lot work? We've kimball. Man. He's awesome. So I've never Kimball for probably fifteen years at this point, you know, we worked on tech companies together. He's always been into food, right? He has an amazing nonprofit could big green puts like space age vegetable gardens into schools, all across the country and gets young kids like, really understanding how to grow food had connected with food that tastes like is an amazing program, and then he runs a restaurant company, that's kind of in hot land of the country, kitchen, a next all of sourcing food from local farmers, but making that very assessable. We hear about table restaurants, and that's kind of fancy high-concept this is, you know, very young Sandoval menu too. Great price point. And it's all about getting real food to as many people's positive. I love a love. You say it's fun because obviously video Kimball cable mosque. So he video of cable on a backup visited a tractor or something or not everyone of our bites. You go around Manhattan Brooklyn. I it's, it's funny because you just say riding around the parking lot in Brooklyn. Use looks like the very happy person. And I think it's really important to take this time to think about it, as when, when you own a business, the people you work with constantly your friends going to be able, you can genuinely that you bring out the strengths that you have witnesses in. And so, you know, obviously, he has strengths that I'm sure that you love him to deal with in, as you know, yourself with him. Do you have any advice for people in the coming to terms with building business? And I always say you should know visas Potter for six months lace like you should really not him for six mean. You're kinda getting married. Right. And probably you're spending more time in the day with your business. Personal partner. I mean, I think I think you're right, right. Complementary skills, good. You've got to be able to motivate each other. Right. You go to understand how each other ticks. And. You go to like hanging out with each other right? Because flex in the early days, especially when it's just you trying to take business from nothing to something yet, but you could be in a room with flat. Eighteen hours a day this person. Right. And so, you know if you don't click and, you know, almost like a tough Pathak relationship, right way. You'll just able to know how to work together. The Fraser is us is. How do you make one plus one in three right? Hi. Can you get much more out of the partnership than just the sum of its pieces? And if you've got one, plus one three you can tackle any business tackle any problem and do it a hundred dollars an hour. That's awesome. It's great. I love a love analogy because ultimately, you are getting married. Really? Sorry, just make sure that when you are doing business wherever you start off with doing that. The person you're doing with willing to get into bed with that stats, and you all, unfortunately you save more than some of the closest part. We've girlfriend husband would raise the my own only he some move out your routines habits really Kook and put together beautiful square. It's plights of in all this really, if more Mewa seal that when we come back. Okay. This this. We were back and win. He'll actually print together. This beautiful dish bronze you swear scientists did not pay me is love it so much. I actually pay them. So in the blend all we have some beautiful extroversion oil again, from the timing we have the salty land, soldiers beautiful natural sell that basil from square. It's and it's fantastic. You're gonna have some gross. Golly, almonds, three nine and some macer price. So this is a really simple pest, a plant base of eight install one John Regianna, if you want to you can always sell shoot, the Mesa pice the poem, the traditional wide of Mike, Testa. And I can tell you right now, this is this is quality ingredients righty. So you go, I know exactly where all these come from, I'm serious on put together. It's actually we have a straight or Sabi Charleston. So Amish giving blending. My man who actually he wore bat, some your morning retains. Can love taste. Kojak is bang. That's super took, oh, the smell as it. That's why I love ship. Some of them. So other she told me you really about mom on your first thing that uppity, grains since my. What gets the boss often volley? Well, i'm. Yeah. Listen running. These news types, a lot of hours and you got to maximize your time. Right. And, you know, dishing, the triathletes or go to try and figure training in married. I got to try and figure out time with. But I must make the first thing that I do every morning and all my sounds like a bit of a cliche at this point, I am a big big fan of meditation. We'll sit just for twenty minutes. How little guy token is to follow the breath and it just like orders the head and gets me focused and like gives me energy used to get up and running. What is what is the detection us? No, I went to a course a couple of years ago, the Penn school medicine Philadelphia. Right. And they taught us a whole bunch of mindfulness techniques. And with that then came some audio files, I still listen to on, on a daily basis, a nice little twenty minute twenty minute guided meditation that is just all about focusing on the breath. It's really kind of mindfulness right? And just focuses the mind. Let's a think Marfa me mafia, some hours of tell people to start to right themselves towards because being able to relax that one St. they so part if you'd have cloudy decision making all these things for you. Guy because we always darn often lacks enough right, hauntingly bother. We've all been there we can't sleep. We should put a notepad next on time. Addressing title and just be ready to run every dance. We can clear onto the morning. That's why that's why we'll see what you're talking about. Now is really important. So often meditating happened said I work at. No. I the pain the roads or in your could go to the gym, and you hit a spin by all take a room bike to central park, and zip rain, gem nil. Do like an hour hour and a half work in the morning. Then I'll come back at that point, I had to look to any Email. I got my head in older. My body in order, it's probably now are end thirty. And at that point, you know, see what the world is saying. Right. And so, you know, we'll start work at eight thirty generally, I like to get like an hour's worth of work done before I had to the phone, and then, you know, once a the fall, and then there's it team thirty people. Right. And I think it's that kind of morning routine that gets me in the right shape, so that I can be present. And as helpful as possible to that team as the COO, and is the founder of a company like that she'll job. Right. You'll there to create an environment where other people can be very productive very successful. And I think if you don't look at yourself on show up, you know, the best version of yourself every day, then you're kind of selling your teammate show. And so, you know, people will often aspirin, the hell do you find time to meditate work? Hey, you're running a startup company in my institute and is if I didn't do that. I would probably be ready. Terrible running my son up. So this is the way to get more out of me to I can give more to, to my teammates, the perfect example of what success morning. Retain does essentially paying respect yourself and, and doing you Utah. The things that allow you to be feeling structured in the day. That is going to be unstructured. You have that you have that one thing that allows you to do correct bulls. Unreal my, my question is if to boss was food, and ingredients. Anything? Would you be why am I I definitely know the kind of area of locker gonna go to once? Yeah, I feel they Sunday. Well, it's funny. Right. So. The firm you to the US lived in India for year Mumbai so like, like, give me a nice spicy. Her old. I. Oh, I probably be vegetable berry, actually. This. It. Because you have to use that law or there's just some tense. The author racing. The other thing would be a big big fan of Japan, like my wife and I slow borders. We tried to go to Kaido every year and go snowboarding in Japan. So ramen sushi noodles. I any of that stuff. I love to precision and beauty on the plight and the whole culture of being respectful of the ingredient and the farmer eating everything. That's on that plate. That's a beautiful experience. But I to pick one. I probably go full a concoction, pastor Chikan pesto broccoli and cheese. Now as, as an athlete, like I love, thou gives me everything I'm sure it's the cops v protein at someone who's not particularly Dextrous in the kitchen is also super easy to do. And I'm sure I should probably talk with you and figure out how to elevate that experience somewhat. You're frozen broccoli. How you doing, man? I'm I'm embarrassed to even talk to you about it. Right. Going go into it already has. It's about is make he's chicken festive Boston. Oh my God. All right. So the chicken I'm doing grilled, and then I'll chop that up. Maybe if I'm feeding really flamboyant, all kind of get out there on the grill, we'll give you a little bit of sick. Pastor is probably drive past there on the right that I'm just boiling. And then I'll be honest with you, like broccoli heads go into that bowl in the last minute. Right. So it's still nice and crunchy. Maybe if I got Tom on my steam that guy, and then I'll mixed the whole thing with beautiful pesto sprinkle way. Too much teams. Some matches. Nancy? Right. Exactly. And then gorge. Right. And it sounds gross. But like if you're doing that, you know the night before a big race. Oh my God. I'm getting hungry. I do actually a few things you can do to just throwing Oregon Cowboys, I love you and your supergroup Chiquita pasta. I love the you could also slow thought like just poach it in chicken stock, and then ends pulls upon kinda goes well yet but leads to do is just get by without the skin. Chuck in a pot of low Seraing water flak forty five an hour, and you could do that, by any guy like time rosary, if you really wanted to give then you can also Roche abruptly because he gets a little crispy Mench. Chuck on the amount of time texting twenty minutes, all salt pepper. And then he gives some pasta together, the end and only cool Jeff to statement or anything, and ultimately, I would change DASA stark hell Iago man ever story. John, I love here. Now, you never know what makes you put that together. He. My wife left so much for my light terrible dish. Because it like the Toby dish. She's like she didn't want to do so to hair a chef sound might do something with that menu would be. Why is dotted dishes? Spaghetti bowl. Nice. It's what allow me to all my honestly, like it is more precision is a specific. One told me about we're talking that over years. My family would be critiques. And so that's what I love about cooking and bromine together. And so from approach is the most amazing I'll have the rest of my life throws. All sorts of sentimental value. What's wrong with having a beautiful nostalgic pasta? I'm writing math on this year under this game that pasta and yo- pasta. Alright on my way clear. That's right. So one of these Fluffy's is about controlling the controllable sorry occupied controllable, number different ways when I travel, I make sure I have I'm aware where going as I play site at eight four darn thing. The place is going to be what I want I make sure prepacked culpa cheese for myself. I take my runners when I travel in the morning, if I get, you know, have a busy day or get all the things I know Don in the morning because there's been acting how does to bias control the control every single day while. So I'm a massive scheduler. Right. You know, you can open open to count on my iphone and you'll see everything from six AM until ten thirty pm. Right. So I'll schedule twenty minutes meditation. Right. And schedule of forty five minute workout or whatever it is. Because with the best intentions, you, they all meditate. Oh, work. And if you're running your own small business, that's going hundred miles an hour. Let those are the things that tend to get deep twice to that. Just in Mike and Mike candidate. Right. No one else can schedule a meeting on top of that. It's already in that, you know, I just hold myself honest to that schedule. You join some into not scheduling you watch Tom there that. That's a big notice this, how many people are watching? So what you what one of the things that we do, do some wife. Is a lawyer by day and evenings a weekend, she's building a children's clothing company. Right. So she's got the whole entrepreneurial thing going. So both of us are kind of tanked. We have a dog, and we take that dog on a nice big walk on Saturday morning. Right. And so, whatever. Or the crazy stuff is happening Saturday morning. We know fight. We got a couple of hours, we might talk right business strategy or anxieties that are going on your whatever it is. But it's just awesome. The dog right for that wolf can that's kind of sacrosanct time. That's brilliant. That's that's I love that. I having knowing that you'll have time I think some off annuities Montagne one hundred percent. But yet I always try told me it's smart from it. Your schedule Tommy to see like your she couldn't account. But hey, hanging out this between these hours if he comes on with this, I mean, if people have to do it survey, but becomes almost like this magic anyways, but knowing that you have on your team with her own Saturdays force, Letsie Raton, Switzerland. What's a brand what? Yeah. So it's an amazing story. And she. So she's Bill, a children's clothing company called the circle collective wasn't serious on Instagram, the circle collective, and the whole idea is to build a sustainable clothing company, that also deliver, they're really chic product, right until what she's done is Bill, a supply chain of autism in India and Jaipur India, so she's working with no prophets and autism ends. That do handbook printing on organic culture and then she's manufacturing children's clothing from that. So they closed the beautiful. But when you're buying, the closure, also supporting these artisans in these families who have got skills that have been there for generations. Right. But a dying because of industrialization. So she's kind of protecting those autism as well. It's an amazing amazing amazing business that she still I reckon isn't number payable this going kosh for a couple of humanitarian goals right at by doing something that's having a massive impact on the. The globe. In some why is truly inspiring? That's, that's on the will wanna get get the segment a lot require to close. No wait about. I know what a buy them I'd have to give you a deal. It's obviously pleasure having eat tonight in front of me. I have my scary. It's place play. Yes. Must be said it's beautiful Abaza situation. Pesto remarried on the bottom in a separate ball. I just combine that lovely oil from the mid some extroversion on altogether. And then overlaid, that with some Rosen vegetables, Houston numbers abrasive, vegetables, combine that Masumi rocket or rubella. And then you just put that on that planet the pesto, and it's really simple nourishing thing it's elevated. But using simple ingredients. So that's out for Tobias Peggs and size. Because you're going to get stuck into that own actual people know that you find out, more about us, so they could full, you specifically on Instagram Tobias Peggs. Yup. That's right. And then square at square its growth for the company fantastic. And also, you can go to square dot com, and we'll they stole of the foam till date. Right. So if you're in New York, and you wanna come to the farm, just go to the website, sign up for one of the toilets and I'll see yet, that's you guys really have to think about this. It's not as if you plying all driving, getting boss out the opposite, which isn't even follow. And so we're talking in or Brooklyn. So you have fifty minutes on the try might want to three stops from Manhattan. And if you already in Brooklyn, I really have no excuse. So make sure you get out to the farm. You never say doing some pooping. On the my it's been obsolete pledge you how to use it. I really spots, it, it'd be potus various, Jerry, of course, yours. What child streets doing person the his we support him dude? It's exactly what that means. So much said, thank you for the friendship and the ship, and it's awesome. Of course, of course, and we'll see soon. At the. There you have it. Same to boss pegs of square, grow, and make sure you definitely hit up this socials and follow along doing at square roots grow. It is one of the things I always say, you must do when he comes in New York City. It's so my hidden list of things to do visit square. It's grove. Go to a farm to absolutely amazing. Open your eyes to what the future can hold. Of course, if you love what we're doing with the everytime podcast, labor review and combing their takes about two minutes. If you locked actually viewed this episode you can want us to check us out and meet you head to my channel Dan, Churchill. And of course, if you wanna share with a friend, take a screen shows episode and post to Instagram stories, a lot of share. That's thanksgiving. My friends, and I'll be seeing you every Wednesday as allies for another episode of the EPA, title checkup.