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Ep. 489 - Trent365! - Minimum Viable Audience

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Today. Episode four hundred ninety nine trend three sixty five. What's your minimum viable audience? Right. So minimum viable audience is a concept. I I heard Seth Godin speak about a couple years ago. And the idea is that instead of taking the approach that we want to get the maximum potential market, the maximum potential audience think about what it means to target our minimum viable audience, and what that means is identified the smallest possible number of guests number of customers number of clients. The you need to make a decent product and divide because sess theories basically that by tagging to the maximum potential audience. What we end up doing is making something unremarkable because in order to make something that resonates essentially with a large audience by definition, we kind of have to dumb it down a little bit. We kind of have to make it more accessible to everybody. We're trying to be everything to everyone and end up being nothing to no one. And so it's this idea that by creating something that is available to the masses, we tend to create something that's unremarked. And as a result, it kind of doesn't go anyway. Whereas if we would create something just based on a real specific target audience, which was the audience that we've identified if we can just get those customers to come and pay that much money than it makes sense. Then we have a business, and if we can do that we end up by default, really creating a product that is remarkable. And guess what? If it's a remarkable product it will spread and before, you know, he's become a much bigger audience. It's a concept that of written about in this week's blog post are pulling to that below. If you wanna check out sick and Seth Godin dot com as a way to do that. And just search for minimum viable audience. You band defines information on or let's today. Thanks for tuning, you know, we'll be back again tomorrow. So you. So you.

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