Data on SAT-Takers Is Up For Sale - By the College Board

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The Wall Street Journal listeners. Come from all walks of life and business and no matter what type of business urine eighty P is here to help you achieve what you're working looking for with. HR talent time benefits and payroll informed by data and designed for people learn more at design don ADP DOT com key witness in the impeachment probe revises his testimony data on sat tankers tankers is up for sale by the College Board. There's a lot of ads around testing right now. I think the biggest reason is because it correlates so closely with twelve and it's election day. We'll take a look at some ballot measures across the US. It's Tuesday November fifth. This is the PM addition of what's news from the Wall Street Journal Tom. I'm emory for totally in New York. COORDI- insulin the US ambassador to the European Union says he told an aide to Ukraine's president that the US was unlikely to release military aid to the country unless Ukraine committed needed to investigations. President trump was seeking song. Lindh's lawyer had originally said he didn't recall the conversation but on Monday he revised his statement to house. Lawmakers saying in his memory had been refreshed by the testimony of acting. US Ambassador to Ukraine. Bill Taylor Sunlen is the latest witness to describe a reported quid pro quo between nearly four hundred hundred million dollars in aid to Ukraine and investigations into Joe Biden and alleged election interference. Mexico's security minister says the death of nine American American citizens and a highway attack north western. Mexico may have been a case of mistaken identity drug cartel gunmen ambushed a convoy of SUV's carrying the US citizens killing three women and six children. who were part of a breakaway group from the Church of Jesus Christ latter-day Saints? President trump has called for a war on Mexican drug cartels saying the. US is ready and willing to help Mexico. Take them on if the country needs or request assistance. 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Come from all walks of life and business and no matter what what type of business you're in eighty P is here to help you achieve what you're working for with. HR talent time benefits and payroll informed by data an designed for people learn more at design don ADP DOT com. It's fall so high school. Juniors are busy Z. prepping for the sat's and seniors are hoping their sat scores are good enough to get them into the college of their choice but they aren't the only ones using that data the college board the charges students to take the sat but they're also making money off of their personal information colleges and universities pay to get data about the sat test takers and according to a Wall Street Journal Report. That's inflating applicant pools at colleges and universities and having a huge impact on the admissions process. Joining me now. With more details details his Wall Street Journal reporter Doug Belkin Dog. You found that the College Board which owns the sat college admissions test is helping to inflate applicant pools at colleges and universities across the country essentially by selling students information. Before we get to why it's doing that. How exactly does this work? So when students take the PSAT or the sat or an A.. P. Exam they fill out a survey they don't have to fill it out but about eighty percent of them do. They're asked whether they want to or not in. The survey has a series of questions about what they want to study in college. They could self report their grades their ethnicity their gender things like that and that information is very useful to the colleges and universities who are trying to market themselves to students to fund more students to apply so the College Board takes that information and essentially packages it in for forty seven cents will sell it to a school that asks for information that fits the description of the student that filled out that survey. Talk Talk a little bit more about why it's valuable for colleges and universities to have high rejection rates the level of prestige of a school is tied very closely to its. It's selectivity you know. The hottest nightclub in town is often the one that that turns away the most people. Some of that psychology exists with schools if if a school only accepts five percent the people who apply then the people who apply and get in must be very good people so people want to join them so it tends to draw more applications and it's it's really a good marketing tool for school so they were keen on watching those numbers. Their selection rate get lower and lower so that they can show to folks that they're more selective and and therefore more prestigious and has all of this benefit. The College Board So College Board is in the business of testing students and what they do with that information. Asian sort of cuts both ways on the one hand. They can help kids who may not otherwise go to school. Find a school that would that interested in them. That's a good fit and that sort of on the plus side on the other side by selling all this information. The schools ended up marketing themselves very broadly generating more applications in one of the consequences. So that is that more kids get rejected. A lot of these kids get Information from the schools. They think they're being recruited and then they get rejected so some of them feel I used by the whole process. Right as you explain in your story this leave students in a pretty tough spot and this also comes as they're growing movements to deemphasize standardized is testing but the sat is still a requirement for most colleges and universities right now there's four thousand accredited for your schools in the country in about a thousand of them have gone test optional. Which means that you don't have to take the sat or the Act as part of your application? You don't submit that so the majority of them do expect a score from from one of those two tests in the sat's the larger of the two. Doug you also reading your piece for the Wall Street Journal that the way this works can can have the practical effect of incentivizing cheaters. Of course we've also been reporting on the wide ranging college admissions cheating scandal. Can you talk a little bit about that. Why this leaves people in a position where they might want to try to cheat the system so because schools are getting larger pools of applications the odds of getting into a lot of schools are getting slimmer the sat and the Act are used by schools to weed out applicants so you need to really hit a pretty solid monarch within the wheelhouse of the school year applying to in order to be considered? If you don't hit that then you're not going to be considered that mark is getting higher and higher for schools. That are becoming more selective. So you know it's not enough maybe to get a twelve hundred if you WANNA get into University of Tocado he needs to get a fifteen fifty or something like that and so this you know incentivizes people to study to take the test multiple times and in some cases to cheat and I'm sure there has been in backlash to this system. What are you hearing from? Student advocate groups. What are the possible solutions? Here are potential solutions. There's a lot of Asda around testing right now. I think the biggest reason is because it correlates so closely was with wealth and that the the student body on college campuses is really shifting acting going from sort of middle and upper class. White folks. Too much more ethnically and racially and socio economically diverse group of people but the act CT In particular reflects the scores essentially wealthy white kids tend to do better so it's being considered a a gatekeeper. That's not fair by different. Civil rights organizations and different colleges in in this is pushing the act the college board to try to figure out ways to make the test of more well rounded one of the things they do is come up with something called Adversity score which essentially tries to wait the score. That kids get to take into account their socioeconomic economic background so that can be taken into account by the college admissions office. That's Wall Street Journal reporter Doug Belkin joining us from Chicago. Thank you so much doug thanks very much for more. Please check out the full story up on our website at WSJ DOT COM and Americans are going to the polls across the country today but in addition to voting for their favourite candidates in state legislative and gubernatorial races. They're they're also weighing in on ballot measures several cities and states regulation of E. Cigarettes is among the hot topics. Our Jennifer Kalvitis explains how San Francisco boaters Sir weighing in voters. Today are considering a proposal. That would personally. I abandoned the San Francisco. Cities Board of supervisors put in place on e cigarette cigarette and vaping products this year. So this proposal would instead put restrictions on retailers like creating a minimum age for for who they can sell his products to and limiting how many devices can sold in one transaction that ballot measure is backed by jewel labs in Washington. Washington residents will vote on whether to recommend that the state maintained its tax on bathing products. New York City voters will decide on four ballot initiatives among them ranked choice voting

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