06/16/20 Businesses Prioritize Sustainability; The Future of RTOS
I. WanNa, Start with the consumer electronics space. Because this is really interesting at the moment where I'm sitting, it seems like consumer. Electronic businesses appeared to be more concerned about selling the latest and greatest model of their gadgets, the making their devices upgradable, or even more easily repairable, so of consumers can't easily repair upgrade their existing devices then they'll be pushed into buying more new ones. Welcome to the Peggy smuggling show the podcasting voice of Iot and digital transformation with your host e smedley. Hello listeners and welcome to today's edition of the Peggy Smedley Show, I'm your host. Peggy Smedley last week in segment one I introduced the topic of a circular economy which fits nicely into our broader discussion of sustainability for twenty twenty sustainability is about finding ways to meet the needs of the present without compromising the ability of future generations to meet their own needs in a circular economy resources are used and reused again in a systematic approach to economic development designed to benefit businesses, society and the environment by improving sustainability so today I'd like to take a look at some specific industries, and even some businesses and talk about how they fit in this picture of a more. More sustainable future, either by contributing to more of a circular economy or by pursuing their own sustainability goals later on in the show I've got a great guest, Pamela Cortes a zero, not senior program manager and she's going to spend the day with me. She's at Microsoft and we're GONNA take a deep dive into our toss and how it relates into the Iot. So all of you IOT fans stick around. We're going to have a really awesome discussion, so let's get started and continue our discussion about a circular economy. If you didn't listen to the show last week, I encourage you to go back and listen. It'll help you kind of understand and frame our discussion here. As a really quick recap, though a circular economy differs from a typical linear economic model of us, discard repeat because it follows a circular path instead of a one way road to a landfill it prioritizes designing out of waste and pollution, heaping products and materials in US and regenerating natural systems, so let's talk about what industries in individual businesses can do to move to a more circular economy I WANNA. WanNa start with the consumer electronics space. Because this is really interesting at the moment kind of from where I'm sitting, it seems like consumer. Electronic businesses appear to be more concerned about selling the latest and greatest model of their gadgets, the making their devices upgradable, or even more easily repairable, so consumers can't easily repair upgrade their existing devices. Then they'll be pushed into buying more new ones, and this isn't. Isn't really a sustainable model, so however I am seeing some companies making an effort to incentivizing reusing and recycling consumer electronic devices, so many companies like apple, for instance have trading programs in recycling programs to try to decrease the impact of their devices on the environment and allow US devices to return value back into the economy, and that's a good step in the right direction now some companies which i. I like to see. Now are taking a step even further and now. Here's a question for all of you. Have you ever heard of the company fair phone now? Fair phone is based in Amsterdam in the Netherlands and this is what's interesting. It actually started out as an awareness campaign about the conflict of materials, and as it turned into a company now today that has over a hundred thousand customers. Fearful and build sustainable smartphones source from responsible materials with a focus on reducing waste, making hardware as durable and long lasting as possible now repairs are designed to be easy and the eventual end of fair phones. Life recycling is free and effective now I. Think this is a pretty cool company one that's dedicated itself to solving a critical problem in the consumer electronics space, but let's broaden the scope just a little bit here. Here because at the beginning of this year Forbes put out a ranking of the one hundred most sustainable companies twenty twenty. Now we focus just on the US. Based companies that top ranking American company fourth overall ranking company is Cisco Systems and next number five on the top one hundred list and number two of the American companies autodesk. So let's just talk about those two companies just for the moment. Cisco Sustainability Initiatives are. Are Pretty easy to track? Because guess what? They're pretty transparent about them, which I think is really important. When we have a transparent company, so Cisco's latest. Corporate Social Responsibility report which they call the CSR details, the company's efforts at things like socially responsible supply chains, leveraging it solutions for the environment, making efforts to reduce energy, consumption and greenhouse, gas, emissions, and reducing material, use and waste products and packaging which I think is. Is really important when you look at the big scope of this, so Cisco actually lines it. Sustainability goals with the UN's SDG sustainable, which are the sustainable development goals which talked about last week. A circular economy contributes to the SDG's gold and here's a couple of them. They align them with number eleven, which is the sustainable cities and communities number, twelve response, consumption and number thirteen climate action, so those are all pretty important. CISCO's first establish its environmental goals back in two thousand and six. It also has an enterprise wide circular economy program that launched back in twenty eighteen, that operates under a dedicated program management office. She could see they've got a lot. Going on. Cisco prioritizes its life cycle assessments which estimate the greenhouse gas emissions and environmental impacts of Cisco's products throughout their life cycles. Now let's go to autodesk which I mentioned his second highest on the list and I off. AUTODESK also releases an annual sustainability report. The company has already achieved some great things in terms of sustainability. It has one hundred percent of its office and data center electricity come from renewable sources as of twenty twenty. It's achieved forty. Forty three percent reduction in greenhouse gas emissions compared to fiscal year two, thousand nine. Its goal is to achieve climate, neutral greenhouse, gas emissions both direct and indirect emissions by fiscal year twenty, twenty, one I. think that's pretty great when companies are looking at what they can do. And autodesk is also focused on material, efficiency and circularity in its product, design and manufacturing. I think all of this is great stuff. When we look at what's happening right now. What we think we want to do for the economy now. Another company Microsoft is one that I want to mention as well because earlier this year. Microsoft announced his plan to be carbon negative by twenty thirty. It launched an aggressive plan. Its goal, which kind of details how it's going to go about cheating this feet, which I find interesting, because some of the components on Microsoft's plan include investing one billion dollars Yep. We talked about this before. In carbon, reduction and removal technology via its new climate innovation fund a Billion Dollars. I think that's great. It's also committing to transparency publishing an annual environmental sustainability report and Microsoft office vows to be more vocal about supporting public policy initiatives that accelerate carbon, reduction and removal. The company is going to be developing and deploying technologies that will help customers and suppliers reduce their own carbon footprints. I think this is so important when you go about and help your partners in your customers do it because I think there's so much in the ripple effect here. Just think about that for a second. What the ripple effect really will be furthermore, I think Microsoft is also committing to enlisting its employees to help by creating opportunities for them to contribute to the corporations, overall sustainability efforts now. Now, what's really great is these are just a few examples of what companies are doing to promote sustainability in a more circular economy, and the more and more I talked to companies. It's great to hear what they're doing. In fact, just last week through crop I learned was doing some really amazing things, and they have a very detailed sustainability effort. Last week I spoke to one exact who shared since the elevator group broke away from its parent in February. They have a very different peace of the. The they're part of a very different piece of a much larger puzzle, and while continuing to be transparent as possible threats in crop has said its goal among the whole host of other things to get an a rating for the carbon disclosure project, and that's not an easy task, so it's pretty neat to hear what they're doing, so I guess. Here's what I want to ask all of you. What examples do you know? What are you all seeing? I'd love to hear what companies are doing so. So you know most important I'd love you to tweet at me after the show is over and tell me what's going on. You tweeted me connected W MAG so since I'm running out of time here I. Want to ask you if there's what comes to mind. When what is your company doing in the realm of sustainability? Are you behind I? Are you starting to catch up now? Sustainability isn't a passing phase. It's going to become the new norm for companies in all industry so I think that. That is something that you need to be thinking about right now, but here's my tip for today. which I think is really important. If you're looking for place to start start with investing your company's carbon footprint, you know I think that's important. Then try creating some goals for your organization. Perhaps line your goals up with the UN's SDG's I mean those are pretty impressive. We've written about them. They're on connected worlds website. Check those out then create a plan to reach those goals. You don't make A. A detailed plan next increase your transparency transparency transparency transparency is like location location location, but transparency is so very important. Tell your customers suppliers what you plan to do. An impact you plan to make because that's going to be very vital to this set that bar and then find ways to help your customers suppliers employees to set and meet those sustainability goals because you're going to need their help and all of this. This is how we change the world. We all have to work together to do. Do this, but if you have a vision. If you have a plan, you will absolutely achieve that. We're already seen that. It's so important that we talk about this. Even though it's not always easy to put into words and get those actions out there, but we're seeing these amazing companies right now. Who are doing it? You can see what Cisco and Autodesk is doing. You're hearing what Thurston crop is doing. You're hearing what Microsoft's doing. Everybody's talking about how they do it. You know when Forbes put. Put that listen. They're talking about how this detail plan is. It's not easy to see the top one hundred companies globally. So when we talk about how this list is achieving the top sustainability efforts. It's pretty complicated and companies known order to do it. They have to make the right investments. They have to work with the right partners, and they have to be as transparent as possible, and that's what I think is so interesting is now we're seeing with. Things are changing right now in our economy. Sustainability is going to play such a critical role in giving back our environments, and that's what we all need to be thinking about. All right is always I'm running out of time but I. WanNa know what you think about this so i. want you to tweet at me a connected w MAG and again check out our website. Check out the articles on connected world. Those are things. Check the past show segments at Peggy smelly show dot com, because those are going to help you understand what we've been talking about in the great guests. Guests that we've been talking to, but most importantly I want you stick around because we've got a whole great show here. We're going to be talking with Microsoft and we're GONNA be talking about some of the technologies can help achieve some these sustainability. Sorry, we can take a quick commercial break, but we're GONNA. Be Right back and remember this. Peggy spending show the podcast and worst of Iot and digital transformation and remember with great technology great responsibility. Go get there Quick Cup of coffee. We'll be right back after this quick commercial break.