Delivering a Superior Product and Experience Means Never Compromising with Amanda Kroeker
Are you looking to pursue excellence and take your success to the next level? You're lowering place. Welcome to Sahlins mindset with your host, Brian James Miller. All right, everybody. Welcome to another episode of the excellence mindset podcast as always thank you so much for sharing some time with me today. And I am looking forward to the guest that I have with me on the other end of the line. She is a dialing in from the great state of Texas, and I have become a passionate and very vocally happy customer of her product and her business. And so I'm excited to dig a little bit into that today and see where else a conversation takes us. And so that person is Amanda Croker, and she is the founder of valley vintage, soap, so Amanda, thanks so much. Thanks for having me. I'm excited to to dig a little bit into the business and the yeah, just kind of passion behind it. I I know there's some other areas of life that you're pretty passionate about and so hopefully, we can get into some of that today too. But wanting to start off and just give the audience a little bit of an idea of who you are. And what you're all about. Awesome. Well, like you said, I'm Amanda Croker. I am the owner and founder of valley vintage soap company, and that all originally started. Because I couldn't get my own skin under control everything was breaking me out. So I already made handmade almost everything cleaning supplies and things like that. So I thought I'm just going to do my own skin care, and it worked it cleared my skin up and it worked, and I it was consistent for awhile. My friends liked it. And I wasn't actually intending on turning it into a business. I was just wanting to give things to my friends, but there was a job change in our family. So it was necessary for me to make a little bit of money. And that's where we went with it as we just pushed it into a business, and it's been profitable now for the past almost six years. It'll be six years in March. But it is still just a part time thing for me. I have one independent contractor who helps me out, and I get volunteers from our home school group. To help me out. So homeschool is my my main gig. But this is it's becoming a little more fulltime than it used to be my son's thirteen now. So he's a little more independent as far as. I can more teach them and then give them assignments to go. So I get to spend more time making this it started with just a couple of different so bars. And now we make beard bombs and beard oils, which are the products that you like to have. And we've got body butters scrubbed all kinds of things I add a lot of things all the time and different sense of things. So it's it's gerwin which is good. You're also, well, we'll end up jumping all around here. I'm sure about. Yeah. I mean, you know, as I kind of alluded to a little bit in the intro. And then as you said, you know, I I was referred to you guys by just an acquaintance on social media, which is kind of where everything happens nowadays. But, but I was I was hesitant in the sense of, you know, here I was I was going to go online, and I was gonna buy a product which is already a challenge in and I don't want this to come across bad. But like, you know, nowadays when I buy online, I try I try and do my best like I'm an Amazon addict, which is not great for small business. I guess but. I am because it's just very consistent. I can get my stuff in two days, you know, sometimes a day sometimes even the same day. And so the thought of buying something online outside of that domain already was kind of a challenge. And then to you know, definitely was he he highly referred you. But it was nothing that I really knew about had no idea. What I was gonna get. I'm like, okay, fine. I might as well give it a shot. And I mean, I was like productwise right away. I was I was so just I was so happy. I love the smell by the way like props to orange pine scotch like that is the jam the most popular win. Everyone's like it is. And then you know, what? No now, I just I tried that eucalyptus that one right? Like, isn't there a eucalyptus this guy and Scott? So I just switched out the orange for the Gupta's. There you go into that one. Like, my nostrils I feel so good all the time 'cause I'd like smell my own beard. And so and so I liked the product right away. So I was like, okay. You know, I I'm a customer. But what I was. So appreciative of was there were a couple of times along the way where the first time. I'd I don't I I may I may be said, thank you. But you went out of your way to to include something else into into one of the into one of the packages like a something that was new or actually I think you respondents at, hey, why don't you try this? And so I was really pumped that you took it upon yourself to you know, to to try and kind of go the extra mile, and so that was great. But then all the way I look all the way forward to just recently, which was kind of what got us into this conversation. I mean, your customer service, particularly as what I'm imagining is obviously you're a small business. It's yourself and one other person from time. Time to to to just get by is challenging enough. But to let go to that extra degree is just what blew me away. And so what is it that that really drives you to want to go the extra mile, and maybe there's a better way to say that. But like why do you do that? Well, I mean, first of all there's the the old saying customer's, always right? So you want to keep them pleased. Even if they're not coming to you with a complaint or with even a compliment like you wanna make sure you keep that communication open. The you wanna keep them understanding that you're making new things they might not know about yet, and they should try. I truly believe that with all the time and effort that I put into formulating every recipe that I have it's hard to know if you like it or not after I put all that time into it. If you don't even know it exists. So I try to put out the new products and things like that or even samples of some really popular things and. I just really want. My customers to understand that. I hear their suggestions. I make things that they suggest as often as I can. And you know, just keep them coming back. No. I mean, a again, I mean, I was just I was so stoked and that product that that extra that you threw in and I always hate to like admit to this stuff because then people just expect that they're always going to get that. But it became something that I'm using now regularly to which was the eucalyptus roll on and had really sore golfer's elbow and partially because of playing bad golf, and because of cross and other things and for a role that thing on the inside in it, doesn't it? It's made my elbow, obviously, not didn't like disappear. But it definitely sues a lot of that soreness. So thank you. It was awesome here. I'm glad it's let it for you. Yeah. No. I I've been pumped by so. Okay. So you said that you know, when you started the business that it was a out of a personal need, which has a lot of times a lot of the ways that people solve a problem. Right. Like their own problem. They they they have a problem. There's nothing to fix it. And so they go and do it themselves. But but then you decided to start a business, and I understand that. There was some financial, you know, sounds like there was some financial need there. But like what what was what's inside you to drive you to even like think like, okay, I can make a business out of this. Because did you did you own a business prior to that? Or was there any previous history to like, I I've done this myself. I had never owned a business before I actually hadn't worked in a long time. I was an insurance agent a time ago right out of high school. I got my my insurance license in just did that for a couple of years. And then I was a stay at home. And after I got married. It was a stay at home. Mom, and. My husband lost his job. So it actually had been several years since I had even worked. So I started applying for jobs with you know, all the way from cashier that I thought I could get without having a degree and all the way to entrance agent again trying to get my license back with that. But you probably know the town that I live in because it's on the news right now, I live in McGowan Texas on the border, and I can't get a job to save my life because I don't speak Spanish. So I have like I can sell you a bar, soap and Spanish almost. But. You're getting there. I'm getting there. I'm trying to learn as quick as I can. But I couldn't I couldn't find a job. I applied probably fifteen places a day. Who was also a time where the economy wasn't that. Great anyway. And so it was everyone would just encourage me to sell what I already do. And they had already been I've been giving it away as gift to most of my friends, but they would, you know, tip me sometimes or I guess pay me for the work that I did as a gift. So it wasn't really a had sale prices or anything like that. But just started calculating the prices out and selling it got into a farmer's market. And it just took off from there the farmers market. I originally started being a part of was excellent marketing so that really helped to to give me a boost there at the beginning. So okay, I'm already rewinding. So I I heard you say something, which is is a personal frustration of mine. And so I, and it's you you decide that you're going to stay at home. You're gonna work at home take care of a child and you're going to school. And so you are in many ways running a business, right? Like there's so much of of what you do that translates directly into business. And yet, I think so many businesses are blind to that fact. I mean, I I shared with you off line that I just recently had a a dear friend on the podcast, and we talk a lot about the fact that there's just as much value and validity to the mom at home. As there is to the mom in the workplace, or the, you know, the the person at home and the person in the workplace, and I remember my wife. Life when she was trying to go back to work that she ran into the same problem. She had been out for about three years and nobody wanted to give her a job because she had nothing on her resume for three years. And it was just so frustrating to me because it just completely invalidated all of the work that she had done to to essentially do the same thing that she would have done in an organization. So like that that just that just seems to be a poor way. For a lot of people will look at things, right? Like, I mean, just that's that's got to be frustrating. Yeah. Absolutely. I think it's less of a problem now than it has been in years past. I think people are more understanding, especially if you're going into a field like childcare that kind of transfers over but going back into like a corporate or business world. Yeah. There's definitely some some pushback. But I do think it's on the on the upside now. Okay. So what were some some early a goals desires that you had? When you started the business. So you went from like, I just wanna make my own product to to fix my problem to now some of my friends are having problems I'm sharing with them. Then you start to kinda step into the the farmer's market environment. And so what were some of the what were some of the things that really okay now, I have a business. So he I kind of want to accomplish this like wore those were there some things early on that you were looking forward to. Well, I need step one pay the bills. I think. I think mostly. Yeah. Exactly. Well, why would we do anything? But it's a that. I think goals at the beginning. I was really bad at setting. I didn't really I guess nowhere. I wanted to go yet. But I did know of the values. I wanted to keep I wanted everything to be all natural. I didn't wanna compromise on synthetic fragrances colorants anything like that. So I wanted to maintain value in the ingredients that I used and I knew that never ever wanted to change that I still haven't changed that. So I guess I was more picky about an stubborn about the quality. I was putting out there than looking forward to future goals at the very beginning. I think now I have more of a tendency to set goals that are better in and more focused. You know, they're they go anywhere from simple as what are the holidays. Coming up this year win. Jordana start making things to get him ready for that day all the way to sales goes goals. Like, I did this market for the last four years. What have I made I wanna make this much this year? This is my goal, and how am I going to get to that level? So I'm better at setting goals now than I was at first at first, it was just values remain didn't know where I was going to expect. Which is so important, right? Because a lot of people just they jump right in with a whole bunch of goals in us. So at least you started on the on the right side of things. Yeah. I hope so. And so who or what was speaking into helping drive that goal creation? I mean with that just all kind of your own desire, your own brain, or were there people or resources books other things that that were kind of helping you start to shape and craft where you were going to go as the business was getting off the ground or getting going so many things influenced me, I when I get passionate about something. That's kind of all I read all they talk about all I listen to all I watch. So I watched a watched in read a lot of videos and articles from people who had been in this business for a while or had known a lot more than I do. I picked brains of entrepreneurs down here and really tried to figure out. What were they doing that successful in this economy in this location, because it's a lot different than than other places? And really, I just I talked to anybody who would. Listen and ask questions to anybody who might have had good advice. And and just read everything. So I it's hard to pick out one particular influence, but I just I just gathered everything and then weeded through it. And so you're six years in and so at this point, do you feel like do you do you feel like you're successful? Now, it kind of depends on how you defined defined success. If you if you mean, do I make a whole bunch of money. No, not that. But I do feel successful in that. I haven't compromised on the values, and I've stuck by what I meant to do. And. And I really just love the customer feedback to in because of that feedback that ninety five percent of the time. It's good. I feel successful. Because of that. I've I've helped people I think I actually posted in the last couple of weeks on my on my social media that I kept getting the same comment all day at a market your soap saved my face people kept saying that your soap saved my face. And that makes me feel like I am successful because people struggle with things like that for years, they try to cover it up or they don't want to be in pictures and to change somebody's way that they they present themselves and they become more confident because they feel better about their face. That is a successful feeling to me. Yeah. I mean, I really appreciate that that that is your key indicator of success. That's hard, right? That that's that's a hard balance to keep a, particularly when you when you need the income and not that you absolutely. I I know I didn't hear you say that you just discard that the desire to earn money. Right. Like you need to do that. But but but it's hard to hold values. When when when you're getting a business off the ground, and when you're building a business, and I'm sure in some sense, even though you're six years in you've figured a lot out. And again, like, I mean, I I think you deliver a superior product to anything else I've seen, but I'm sure that you still feel in some ways, you're still learning and growing, and we probably always will. But it just so as you have tried to do your best always hold onto your values. Has there been things along the way that? That have really challenged that like are there things that that get really hard to like, we're really causes you to question like, oh my gosh. Like do a half to change. What I think here or have you have you felt any of that tension as you've continued to grow L. Definitely there's there's been a couple of times where I almost wanted to compromise because I see some other soap makers out there making these designs that are just so intricate, and I I love them in their all these bright, colors and stuff. But to do that you have to add things that I won't add or like bacon scented things. I get that question. All the time. Can you make? Bob, and I was I actually made a beard bomb with bacon. Grease wants to try to make smell like bacon, but use actual bacon products like for my coffee beard bomb. I use real coffee for my pipe tobacco beard by my use real pipe tobacco. So I was like, maybe if I use real bacon, and you know, what bacon grease does not smell like anything. It doesn't smell it smells like nothing. So that didn't work out. I could buy a bacon fragrance oil. But I just won't do that. Because I don't know what it's made from. It's it's certainly not made from pigs. So. Run. Yeah. It's definitely been a challenge at times where where I kinda wanna be tempted to. Do something else. But you know, two main reasons keep me from that one. I said I wouldn't do that it wouldn't compromise my values and and to I'm allergic to fragrance oils. So the probably wouldn't be a good idea of Rita work with them. So are are are you always kind of like the test case? Do you? Always try stuff on yourself before. You you introduce it to the market. Absolutely. I always tested on myself and my family my my poor getting fix. But I also have a lot of friends who volunteer. I think they do it because they want the free product. But. There to to test it out, and I try to give it a certain amount of time. So it's not just there. I use. But after they've been using it for a little while and make sure that that it's good. If I'm making just a new sense of something I don't typically test out a whole lot because the the formulas still the same. It's just different sent. But brand new product. I definitely get that out there and have my friends and family test it in starting with myself. Always in case, there's some sort of reaction with me if I have a reaction to it. Everyone else would probably have a reaction to it. So. Like what other? Maybe it's the one that. I'm thinking of only because I saw it on social media about what what are some of the the bigger like catastrophes. If you don't mind admitting to them that you've had along the way as you're trying new things and and trying to continue to innovate. And the one I had the worst. I think it's probably just still freshman memory. 'cause I'm still embarrassed by this past summer. I started making scrubs and I wanted to poor everything into them. That was good in. It didn't come out, the consistency. I wanted. So I added an ingredient that it is a natural ingredient. It's a starch to just kinda hold everything together better. And I got my Guinea pigs all to try it out. But my mistake was I didn't let them try it out in different temperatures. So what happened is in the room temperature in the house, this scrub was perfect perfect consistency and everything. But as soon as I took it to markets, or it was out, you know, at a certain temperature down here. It gets like one hundred ten hundred fifteen in the summer. So if it got really hot what happened is it would become like a gelatin like it, would it wouldn't come apart from each other. It would be like it would come into this. The ball. And I had sold cases of these things by the time. I realized and so I was like there's no possible way. I can remember every every contact if they ordered online I had their information I could Email them and give them a refund. But if they bought from me at a market, there's nothing I could do except for just put all over my social media that I made a mistake, and please contact me and. Let me let me switch it out. Now that I fixed the recipe, and or let me give you a refund that was that was pretty rough to go public like that. And and said of just having people to Email and deal with it one on one. So that was definitely a big regret. I wish I now I test things in all kinds of temperatures. So I learned from the. Okay. So so even in that. So we were talking about values earlier. I mean there had to be this moment of like, I this is going to devastate me. Like if I take back all that product like I'm just going to be destroyed. And so like, I mean, you had you had to question that right? Like do. I am I really going to admit that I need to take all this product back. Yes, I go through that. So nervous about it. I I don't think I could have lived with myself if I didn't try to fix that. I it's it's just not inmates to to just try to deceive people or or not admit to it. So I one of my friends a close friend of mine actually is one of the ones who had bought the product that was bad. So I gave him the whole spiel about this is what happened in let me change out for you. And because they're my friend. I also added another message like do you think this is going to ruin me? And they responded they said because you admitted it openly, but you'll get more sales. Because now people know who you are in that you're going to admit when you're wrong and gave me a big piece, and he wasn't the only customer to say that I had other customers saying, actually, no, please don't I don't eat a refund. Don't switch it out. I'll just buy some more later on. And they did. So I really honestly have the best customers because everyone was understanding. And I'm sure my competition out. There was like sweet she missed but response from my customers in in even people that bought for me because they saw the kind of customer service. I have that didn't buy for me before. I think that I actually came out ahead. Oh when all said and done. You know, it's interesting, you know, as you bring up that story. So I read this book just recently called the culture code by Daniel Coyle. He's written the habit code the culture code a couple of other ones. And so he tells this story of Johnson and Johnson, and I don't remember when it was a wanna say it was in the seventies mid seventies or something like that. But they they had always been an organization that was like we are here I serve our customer, which they believed were like the families that were taking their products. They were the doctors they were the nurses. They were the patience and and then in the mid seventies. There was a report of a poisoning that was happening in some Tylenol products. And so in this book, they they go through, and they tell this story kind of briefly, but they tell the story of like they all come together for like. This, you know, meeting of the minds with all the stakeholders in the organization, and they're like, you know, what do we do like if we if we had mitt to this? We're gonna have to recall every single Tylenol product on the market in the entire country, and it was going to be to the tune of like a hundred million dollars and ever in. So many people were telling them don't do it. Don't do it. You know, if if you do this it's going to devastate not just revenue right in the moment, which one hundred million bucks. I don't care. How big you are that's devastating. But then like it's going to it's going to ruin your name moving forward. And he's like it doesn't matter like we have to abide by by what we do. And they were even going against like the FBI the FDA which were all involved, and they were telling them like, you know, what you don't need to to recall everything just be particular do some investigation. And he's like, no we need to take it all back. They took over thirty million pills. Back into stock cost him over a hundred million dollars. And it turned out to. Be a huge turning point the organization where they went from being like this company that sells pharmaceutical products and other things too. I think he said something like a public safety organization like the country viewed them as looking out for their best interest. And they had a whole new belief from their customers into who they were because of the way they behaved. I'll that's a whole lot bigger of an issue than I was playing with it seems like, you know, the same thing turning. To your customers in showing who you are. Yeah. And I and and I shared that story. Like, obviously just rattled as you were saying that. But I think it's important because when when we think of business, and we think of running a business, and so when we look at a large organization like that. And we're like, okay. Well, they're like, you know, multi-billion dollar organizations one hundred million bucks. That's a lot of money. But it's not that big of a deal. And so that's okay. If they do things like that. But in the small business environment like for you to have to recall or or even admit to the potential problem. Right. And then and then potentially recall or bring back all this merchandise like that will actually potentially devastate you more, right? Because like that hits your household like that's just a direct impact on you. Your husband and your son. And so there's a lot more question to do that. I think in the small business environment and on top of that like, you don't have to deal with PR and the FDA and like all these things so you could have easily hit that. But instead you. Decided to put your values. I which you said from the beginning of our conversation was so important. And so I just think that it's extremely telling of who you are as an individual. And then who you are as an organization as a business. And so I think that's that's that's a lot bigger than we probably than you probably want to give yourself credit for. I mean, I think there's a lot of kudos to that. Because I don't think that most small businesses would do that. Thank you so much that means that means a lot. Yeah. No, absolutely. Absolutely. Okay. So so definitely you had some challenges along the way. What are you most proud of like as you look at your business today? What what is what is it that you what is it that you look at? And you're like, yeah. Like, I just I'm so I'm so proud of this. I am really proud of my soap recipe to be honest. I had a lot of failed ones whenever I first started out anti formulated, everything myself and came out with one that I get the comment all the time. I can't believe you're Handmaid's soap last so long. I don't know if you've tried other him soap bars before, but they tend to melt very quickly and mine hasn't seemed to do that. So I'm really proud of something like that that it's not going to be a something that somebody spends money on in than it melts in the shower tomorrow. And it's something that's good for you. And it's a craft that really has to be practiced that, you know, a lot of people can just go out and make central oils and stuff, but this is a process that is having to be perfected. And I'm still perfecting things in probably still always will. But I'm just really proud of of that particular product. That's awesome. And I love that you said that you're proud of the product, but you are continually working on it. I think that that is again in a lot of ways telling of who you are. But it's something that as people are listening. I think that's a really important thing to let soak in for a minute because whether it's a business or an individual employees performing an organization like so many people we get to this level of success. Right. And we've already talked about we can define that. However, we want, but we get to this level of success. And then we're good, right? Like, we're we we almost just kind of maintain. It's like if it's not broken, don't fix it. But I like that you're you're wanting to continue to innovate and and and in in improve. And so I I think that's that's fantastic. And I really hope people here that and are able to somehow apply that to to there. Our own life. You know? So I think that's fantastic. Thanks. Yeah. I think I'm just like that anyway, 'cause I get bored. With missing with my recipes. So so maybe we thank God for the fact that that you are easily bored. And that is producing a product. There's something to it. That's awesome. Okay. So so how does I mean, I can only imagine as we're talking, but I'll let you articulated. So how does business your business and your personal life? Like, how do you balance those things how do they interact like is? You know is everybody all hands on deck in the house to like, how do those things work together for you? Well, my husband, and I definitely believe in roles that we lead kind of. So we're not all going to pour into the soap business, we're not all going to pour into whatever else is going into each detail of the house. We're going to split it up a little bit. So really, I'm I'm the only one doing the soap stuff on a daily basis other than the help that I get once in a while. I recruit our home school girls every once in a while for labeling and things like that. So give some volunteers and pay them in in product, which is always fun. So they can come in and help me, and I have the one the one contractor who covers market. For me, your hopes, we do some things around here, and my son will help he'll he'll carry things. He won't help me mix or make anything, but he'll help me carry ping. And so I kind of have my own space in the house for that. So that's divided from the rest that way, it's because my home and my husband, and my son, and my my main priority, not my business. I like to have a space that I can walk out of and I'm not in my business anymore. I am in my family's don't. So. But really how I balance on a day-to-day basis is schedule. I've gotta have a schedule at it's always we all wake up we all do our bible time separately in the morning. And then my husband will get ready and go to work while I am getting a smoothie and working out and my son's doing chores. And as soon as all that's done. We sit down for homeschool. I give him all his assignments sent him off to complete those and I get to work in my soap, crafting room. So and then just quit and make dinner, I leave the room in its put the business behind me. Sometimes I keep talking about it because it's fresh in my head. But I know that's annoying. So my husband, so. Trying to keep that to a minimum. But I really just have to keep it separate if it was not in my home. I would be going off to an office somewhere. I could leave it there. So it's a little harder to do whenever it's same location. But just really think the balance comes down to making a separate time schedule and a separate area for things like that. And then are you because I I know you work the weekends too. Because that's when you're out at the farmer's market to see posted on social media, and you're doing that on the weekends. And so do you do you kind of look out ahead of time and determine okay Caesar the Saturdays and Sundays or whatever are these the weekends? And I'm gonna work and then other ones we're gonna protect or do you just kind of a take them as they come. How how do you? How do you kinda laid out schedule out to make sure you're still protecting or or dividing that time appropriately? I don't do any markets on Sundays except for once a month. And it's after church, so I make sure that that church time has always protected and most Sundays three out of the four Sundays of the month. I don't have anything on Sunday afternoons. I don't usually have anything on Saturday afternoons because the farmers markets are in the morning. And so I try to keep the at least the afternoon portions of my weekend free. If I know it's going to be a profitable, Mark profitable market. I will go. But if it's going to be one that I'm not sure about rights. I'm just going to be standing around waiting for people to show up. Then I I'm not going to sign up for those after I've done one of them. And I know that's how it is. I won't do it again. So I have regular ones on Wednesdays. But really, I just make sure we have our evenings. We always do family dinner. We my son still has a bedtime even though he's thirteen. And so my husband, and I have a couple of hours before we go to bed we can just have some time together. So we make sure to prioritize debt as easy to lose that especially when you're running around with the kids or your, you know, busy with other things that people do in the evenings. I don't know. What people do they have lives in the evening. Really try to protect whatever time we do have together. We try to make sure that prioritized. That's fantastic. So as you as you think from now this point, and you think I don't know five six years out. What what are you hopeful for to see next like what what are what are what some of the vision of the future? What what are you hoping to kind of add to or grow in like, do you think about that? Actually this year is probably going to be the most changes. That we've had yet because my husband, and I are in the process of of adopting a baby we are still not chosen yet by birth mother. We're waiting for that part. The it's been almost a year. A year was the average wait time or agency told us so that's going to change the way that we do things quite a bit. And I'm still trying to figure out how that looks right now. My goal is to get my my search engine optimization on point stow. My online sales can be higher trying to get more wholesale places. We have about twelve local stores right now that carry our products. So I am trying to push those a lot more and make sure that those sales are significant and maybe even get some more. And then just hire someone out for the markets all the time because I'm going to have to be home a lot more and I need to make. Sure that I can keep everything going on a really wanted keep it going with the momentum that I have. But I I'm also going to have to you know, I'll have a newborn so that'll change their quite a bit the hard part with that is there's not a timeframe we don't know exactly when that's going to happen. So I'm just trying to put everything in place right now that everything can still keep on rolling whenever that comes. So that's going to be a big big change for this year. You know, five ten years out. I hope I'm still. Do in halted. I'm like, I can't see beyond this. Nineteen exactly. Oh, man. Well, that's exciting. Incorrect. Congratulations. I mean that that's just such an amazing endeavor to to step into. And I'm sure that's been a long process of thought and prayer and consideration. And so it's it's not been taken lightly. And again, I mean, that's just, you know, far far outweighs the the importance to anything we can do in a business environment. And at the same time, you got to keep the business going so you can see can fund so they can fund a fourth mouth to feed. So so so wholesale. So what what types of businesses typically would resell a product like yours, I have several salons that that cell just like the beard in Harris stuff. They don't typically carry everything 'cause they wanna gear more towards the beard in hair things. I have a just a couple of locations that are like a kind of a mix and match of different things where you run to boost and you restock it. I only have to places like that. We're actually rent out a space. So they're just kind of a mix match of everything I have a detox studio the carries my my products because they're all leaning towards the natural. Method and mindset so they're wanting to detox their their bodies, though, I'm helping them out with their skin. So they have a lot of things at places like that. And just some strange local businesses that you wouldn't think would have my products. There's two cigar stores that sell my my product. Well, after I made it a pipe tobacco. When they're like, oh, I want that one. So I do still a scar stores and at a bookstore local bookstore. So. All kinds of things. Oh. I think that like this is going to sound terrible. But like any or the hipsters hang out? Exactly, Mike, Mike, boaty coffeeshops places like that. All they do once once they get once once I get one sniff, and then they just roll that in their hands and put it on their in. And they put it on their face. It's over like, they're they're just going to be sold. Well, you know, it's funny for me. Like one thing that's been a big benefit to me in using it is so I use it every morning after a sharp forehead out after like, a workout and so after a workout so I crossed it. And so that's a lot of time with my hands on a bar bell or on a pull up bar rings. And so they get really torn up and try and keep them reasonably smooth. You know, just because you know, I don't wanna be shaking hands with like daggers or something like that. And and yet it you gotta be really careful about what you put on your hands. Because if they soften up too much, and then just gonna get shredded the next time, you do one of those things, and so I stopped using any kind of. Ocean or anything because it was just it was getting really bad and yet ever since I've been using the Beerbaum because I put it completely in my hands. I before he put it on my beard. It's become kind of like that natural restorative a thing for my hands. And so I mean, whether or not it was supposed to be that way. Like it's worked out really good for me. And so I tell people all the time. I'm like your just like get some beard ball on your hands. It works. So good. Yeah. I actually suggest that all the time. I usually have a testing station when I do the market. So the guys will come try out the beard bomb, and then I have a station where you can wash your hands with my soap as well. So they always go to wash their hands after they've put their veered bomb on. And I'm like, no no rub. It in. It's it's gonna make your hands softer. And they're like, okay. But yeah, it's it's funny that you say that I'm a part of a group on Facebook. That is all about powerlifting. Really? I was a gymnast for twelve years of Naidoo. Powerlifting. Now. So I understand what you're talking about with the hands being like that. So their combination. This group loves the best is the pumice soap that I make because it scrubs it all smooth, and then they'd buy lip balm. It's easy to carry around. And they just rub it on especially if you ever get a rip on your hand just put that lip balm on and it really helped four good. It you to sold me onto new products. And don't forget when we get off this podcast. I'm going to put those things in an order. I both of those. That's so I didn't even think about the Limbaugh. That's an awesome way to select keep a little bit of touch up on the hands. Yeah. Definitely. Oh, gosh. You're a genius that you're selling me. And you're not even trying to. Yep. Well, I I got a wreck the recommendations whenever you talk about lifting. Okay. So. Yeah. I mean, I can't let that one go, and we're we're starting to wind down a little bit here. But you just said that you used to be a gymnast, which I am just so intrigued by because every time I like trying to walk on my hands, which I I'm getting okay out or like a in cross it would you ring muscle ups or bar muscle ups. And I know they're really not called that in gymnastics. But you know, I'm like gosh. I wish I would have had a gymnastics background because you know, like when you're a young boy growing up like most most boys get made fun of her doing gymnastics. And now, I think that like every boy should be required to do it because a build such amazing strength. But now you're in powerlifting. So how the heck did you get into that boy actually started with cross fit because it's the closest thing to gymnastics that my body is able to do, and I don't have the flexibility that I had at one point in time sided cross fit for a while. That I really enjoyed the strong heavy lifts part of it more than the cardio part of it. So I just started pouring more into that actually tried to do Olympic lifting. I which I was just horrible for my joints. I kept spraining things. So I was like, you know, let's do something with a little less risk bending and a little more strength. So I've been doing actually haven't competed yet my competition. I competition is going to be on my birthday this year November. So I'm trying to train for that. But yeah, I just love it. I'd like feeling strong in. I'm way a little more than I want to. But that's what powerlifting comes with. Because you don't have the cardio. Yeah. But I mean, I in so many ways, I mean, you just burn so much better. When you when you are lifting weights versus like, you know, people think that you just go run around a bunch of years going to lose weight. And yeah, I'm not going to say the word I want to say because people take offense to it. But you end up like looking thin, but being out of shape, whereas like, you know, when when you're lifting you're building muscle. And you know, you're burning fat at the same time. So I I actually think it's a really good thing. And I wish more people would do it. Especially more women. Right. There's always that fear of like, I'm going to get shredded. And if it was only that easy, I could do a whole podcast on that. And so when you're when you're competing, so so people know just in case there's like, oh, so what does powerlifting. So that's that's dead lift that's bench press, and what's the third one splat squat? That's right, man. That's pretty gangster right there. I mean, that's that's no like dainty thing to to to get involved in. And I know it's weight class and everything, but that's still I mean, that's that's some pretty that's a lot of work in pretty hefty weight that you're pulling around. Yeah. It's just it's a lot of fun though. I'm it's my favorite thing. I've done so far for exercise. Other than if I was able to still do that would do that. Yeah. That's a whole 'nother level of commitment. Right. Yes. Definitely. Okay. Amanda. So your business goes away today. What happens tomorrow like what would you do if you couldn't do soap anymore? I think I would just. Pour myself in a home schooling a little more. I honestly don't see myself working outside the home as long as I have kids in the home. So I'd probably just really pour it in home schooling, volunteer with our group a little more where a part of a group with about one hundred eleven families that are all homeschooling as well. So I would probably just just pour myself into that. That's a good thing for people to hear. It's like soap beard bomb beard oil or nothing. That's how committed you are. Well, I mean again, like, I just I I appreciate you so much. I appreciate the business. I think that it's great that I got to become a customer a well before we have a conversation like this because it's easy for someone to sit on the other side and just sell themselves on how great they are. And I get the feeling that you're not that way. Anyway, but but I have appreciated so much just the product the service the interaction. I mean, I I've tried to do the best I can to evangelize the product in the past. But I think after today and and hearing some other potential uses out there to do a better job of that. Also, so people if you're listening now, a just know that I am going to buy some additional product. And we're going to do some giveaways surrounding this episode so probably either leading right up to it. So you'll see that on social media after or before you've heard this. And then we'll do some things apps. Afterwards because I just believe that we should be supporting businesses that that hold so deeply to values. And then when the product works as good as it is. There's just no reason around it. So thank you. Amanda so much for your product for your business for your time today. I just I I do I appreciate you a lot. Thank you so much. It's been awesome. Having you as a customer in getting to this podcast and just for everyone. Who's listening to know our website is valley vintage soap dot com, and you can also look valley vintage soap on Instagram and Facebook and follow us on there. Yes. And I will make sure to include those three things as well. As some contact information for Amanda in the show notes in the event that anybody wants to reach out to her directly. I'm sure she will welcome that from you. So. Yeah, again, just thanks, really. Appreciate your time. Thank you so much. All right, guys. Well, that wraps up another episode of the excellence mindset podcast if you love what you heard today. I encourage you as I have throughout the entire episode to reach out to Amanda directly to follow valley vintage soap to try their products. If you like the episode, and you wanna continue to hear more, you can subscribe, please feel free to write a review on I tunes that would be greatly appreciated until next time get out there. Do the best that you can and get after it. Thanks so much for listening to this episode of excellence mindset with James Miller. Enjoyed today's episode please leave a review in subscribe, and for more content and to stay up to date. Visit why and James Miller dot com will next time.