Digital Production Buzz - May 30, 2019
Tonight. On the Bose, we've talked with experts about the current state of media technology. We begin by asking Philip Hodges the CEO of lumberjack system. What new workflows technology or software has emerged that seem significant for the future of media. He highlights four next. Since stories will always be with us. We asked Michael calmest, director of business development for bebop technology, whether the determining factor to successful storytelling will be new technology, new distribution or something else. He found a fourth option next. Dr Eric Johnson is the vice dean for academic programs at the attorney school of engineering at the university of southern California tonight he explains why teaching technology to students is important. And what parts of technology are most important to teach. Next Michael Horton co-founder of the. Los Angeles, creative pro user group almost twenty years ago tonight he explains why user groups remain, an important part of the creative process, and how he programs his events for maximum impact. All this plus James to Revoz journal. The buzz starts now. Since the dawn digital film-making. One show serves a worldwide network of media special. Uniting industry. Experts brushing, filmmaker owes Russian and content creators around the plant distribution from the media capital of the world in Los Angeles, California, digital production buys goes live. Now welcome to the digital production buzz, the world's longest running podcast for the creative content industry covering media production post production and marketing around the world. My name is Larry Jordan this month. We're looking at the state of the media industry from production to post so far, we've looked at producing production and post production tonight. We look at media technology itself I wanted to look technology from two perspectives, first trends that we need to watch then second how we teach all this evolving technology to students ended alz. To that end. I've invited some of our favorite guests to share their thoughts on tonight show and technology affects not only our industry, but the buzz itself after tonight show, the buzz will be going on hiatus. I'll have more to say on this, in my closing comments at the end of the show now it's time for James to Ruvo's journal, fellow James, happy, Thursday, and a happy Thursday to you to what's in the news this week this week at computrac in Japan Invidia announced a new app called Invidia studio for content creators. It is designed to streamline rendering workflows and Invidia. Studio can make video rendering up to twenty times faster on desktops using the g force artifacts or Quadra RT X graphics cards. There's also support for a red cine X which we knew about couple of weeks ago. And it can greatly improve pre-bus rendering in apps like cine tracer, but it does require laptops or desktops with an Intel, I seven processor. And at least a GE force, RT, x twenty sixty where does this fit within video gear in general? I like to think of invidious to as the digital nitrous oxide of your Invidia graphics engine. You push nitrous oxide, three your carburetor and you get this burst of speed in that kind of thing. That's what Invidia is doing is, they are dialing into rendering performance of your Invidia GP us and in doing so they're cutting, your output, time extremely dramatically. All right. And videos are lead. What's the second story? Well, bad news again, for Nikon users as BNA ch has sent out emails to customers who purchased Nikon brand batteries to inform them that they may have gotten hold of counterfeit models that. The retailer unwittingly received in a shipment from their suppliers. The counterfeit batteries include the. E. N. E. L. Fifteen. B. E. N. E L eleven through eight models. The N E L five and the E N E L three through one models. And since there is no way determine which customer received a fake battery from this bad batch being offering to replace any Nikon battery from a list of suspect models mentioned, above all you have to do is contact bien H and arrange to have your battery replaced. Icons had a tough couple of months. Yeah. It's been a tough spring for Nikon one that is over. Shadowing some great new features coming from their firmware updates, including twelve bit raw, but user should not discount, this, this recall because the dangers of using a counterfeit battery are extremely real, these batteries, don't contain the circuitry that shuts off the CIA. Charging once a battery reaches full capacity as such a fake battery can overcharge overheat, and even catch fire and explode with no warning whatsoever. So users are advised to contact being h immediately if they bought a Nikon battery from them, so they can range for an R M replacement. And what's our third story this week campaign is offering to d- click your our f mount lenses. So if you're a canon. EEOC R. E O's, R, P Mirrlees camera user. And you've got those are f mount lenses, you've noticed that the control ring on the new r f lens design can cause a subtle click that could be picked up by shotgun her booth. Mike to that in canon is offering to modify these control rings and will do so for about sixty dollars per lands, and canon is also going to d- click the f two are mount adapter as well. The price does not include TAT's and shipping, and it must be done at an authorized cannon facility will why can't why now I think it's a warranty issue. Larry, there are plenty of DIY videos out there on how to click lenses and they're very popular recruiters who use old legacy film lenses for the shooting. But you're. On your own with those DIY techniques. He don't have a warranty with those old lenses and just because cannon will warranty this service. I think makes it worth having a professional do it. And what other stories caught your attention this week. Other stars were falling include. There's talk that canon may be discontinuing not only the seventy series DSL are, but also the canon five s are in favor of merely designs, there's a hidden ten bit five K mode, and the Panasonic S one and Sony slashes prices on their merely cameras by as much as a thousand dollars. James, as you know, our industry is constantly changing, as these new stories attest and tonight that affects both of us starting next month. We're integrating doddle news into Larry, Jordan dot com website. Plus, you'll also be writing stories for both thoughtful news. And my weekly newsletters, which I think is especially nice. Well, what I like about this move is that we are able to preserve all our Donal news content from the last eight years, while bringing it to a larger Larry, Jordan dot com audience, but with the buzz going on height as it means I'm not going to talk to you every week and I've enjoyed working with you during the last three years on the buzz. I've looked forward to your news updates every week. I wish you great success. Thank you, Larry and right back at ya. I'm going to miss these, these. Little happy Thursday. Moments. Indeed. Yes, then James to Rubio is the editor in chief, doddle news. And thanks for all your hard work here on the bugs. I want to introduce you to anew website. They load com. Falem is an artist community and networking site for creative people to connect be inspired, and showcase their creativity. They low dot com features content from around the world with a global perspective on all things creative. They low is the place for creative folks to learn collaborate market and sell their works failure was apart of they low arts, a worldwide community of artists filmmakers, and storytellers from photography to filmmaking performing arts, fine arts and everything in between falem is filled with the resources you need to succeed. Visit they low dot com and discover how their community can help you connect learn and succeed that stay low dot com. Filipacci. It's is recognized as a leading technologist, as well as the CEO of lumberjack system, even better, he's a regular here on the buzz where he specializes in explaining new technology. Hello philip. Welcome back, Larry tonight. We're looking at media technology trends to watch and what we need to know to stay current. So as you look back over the last year, what new workflow technology or software has emerged that seems significant for the future. That is going to be extremely subjective. Because what significant to me is may not be significant to other people in vice. I but I've identified three trains, as being sort of surfaced in the last year, not necessarily just come about in the last year. Obviously, we see gang to see a lot machine learning in at tilsit, not as the big, I'm taking view job bogeyman, but more as modern smart tools skip the list. And we'll come back and talk about each of them, the first machine learning and smarter tools. What's the second one post Stotts on the sit? The third one is more of the workflow is moving to the cloud, and the final train actually is the full of my three he's mobile production and how we can get a lot of production quality and flexibility in very small packages. All right. Let's take take a look, I of machine learning and smarter tools. Why is this significant it's to probably have the biggest change on the way we do at work day by day and anything since probably non linear editing, because it enables us to get mitigate a fast enables, too many assets with less human intervention and human intervention is expensive. That's the most expensive meta data we can get is the ones where people literally listen to, and then make notes about an media. That machine learning is already inside the latest release of resolve. We've seen Dobie do a lot of sense. A power tools within the for me. Appro ecosystem. There's a lot going on. And it's going to continue to go on. And we'll just find that more and more of tools, have a little help going on from, from the machine learning. That's in the tool set where you've stressed before that you don't see this machine learning costing jobs. Why not gonna take away jobs in the way that people who said, all it's going to replace an editor a don't know that machine learning at this point has ever replaced a complete job. But he consistently Mike pots of the job thaw stir, and may and maybe make them the number of systems necessary or the exist the need for an assistant less necessary. It went it. It's always evolving. Technology always changes. The jobs that are available with that leads to fewer or more is, is very much depending on how you do the math in how you do the technologies Philip. How are you using machine? Learning in the tools that you create the most obvious places. Of course, the speech to text in lumberjack build a is a few. Killing machine. Learning based technology one that is easily rolled out across new languages in the they provided that we have cracking now has got twenty five different languages for support. We support all of those in lumberjack builder. Tonight, can I share a little bit of exciting news with you about lumberjack build absolutely tomorrow? Moaning way. We'll be announcing build at two point. Oh, there isn't only one important new feature in that. But Bill, two point. Oh, we'll support premie pro XML import and back to premiere pro. So you can get all builder advantage regardless of your favorite initially, very, very cool, congratulations. So the second one is post workflows onset. What's that main post is starting on the set? We've seen for quite a while that digitally making technicians of doing image mock-ups on the set doing the color grading that the producer of the directed knows what they're getting on the set. They get your grading through say roar into into into viewable footage on the sit-. There's a lot of move to. To do momento data entry on the state, and obviously, we would part of that. I think it's a trend obviously, they're more and more times with post starting on the set. And I think it's a good idea that post is involved in the shoot because. We'll have to be fixed in post post for the to say I can't do that third. One is workflow in the cloud, Michael, I think, might very good trae decision to, to go to bebop who one of the pioneers, of moving the, the apps that we use every day into the cloud, but it's, it's not only moving your apps into the cloud of moving media between people in the cloud that definitely trends, seeing, I would think that was saying this cloud slowly coming into the shoot and, and the production people like sink on sit doing the traditional culture hates, and all of that through the cloud that providing important minted editor about about costuming and all that back to the production. So that big thick paper bible is being replaced by a tablet. But it seems that implicit in the statement workflow in the cloud is that clambering is going to continue to increase because if an artist of one working in your your own studio, you don't need the cloud. It's only when you need to collaborate. The cloud becomes useful true. I would agree with that completely as much as I. My frie Myo, I have no personal need for it. But that doesn't mean that it isn't a valuable tool. So just because I don't need something in my in my workflow doesn't mean that other people went find that very valuable most people like me. I mean that's more individual produces are probably not doing very much on the really. Are they? Your fourth one is mobile. Productions the thing about my ball production is that it's a small production kit with a high payoff. Now I started getting trysted in is back in twenty twelve and setting up for the Loma bolted sodas project. We had very limited space on the boat and very limited pow so we had to work with tools that would work in that situation. And we will go president that point, I wanted now was looking at that if I wouldn't simply say, well, why not just use the iphones and the ipads that everybody already has and put the production together that way. And there's a whole range of tools. I've done a lot of work with switch studio both from my coaches studio as we put on showcases there. Also at an IV we use switches studio to do. Live streaming to camera live streaming to the internet, and the, the tool set will feet in a briefcase, there's a competitive as which issued a cinema, which has cable option, which in high noise areas of like where is your wifi wasn't working that might be great for that? Luma fusion is a very powerful, editing tool on IOS, and apple even made an ad for the ipad, pro where everything including the music and the editing was done on the ipad pro itself. So I think that's a major trained as that said, a lot can be done with these very, small very portable tool sets this leads into a business side question as technology becomes ever more powerful and cheaper. How does the creative artists remain in business when barriers to entry keep getting lower against the density? How does anybody staying businesses by heading value? Finding new ways to add value. I think one of the disservices that the production industry did for it so f- in the eighties, nineties into the century. Is that they sold the excess to the tools. That was the thing that I was selling. I can produce high quality because I've got beta campus as you've got a three quarter inch system. And that was a mistake because you never selling the tools. You was selling the stories that you could make with them and storyteller. Find you ice to evolve with the technology of OSA till this stories. I think this is probably even slightly preempting next question, but the production side is relatively easy. Anybody can get the tools to production produce a story bay within I find that they movies that have been created with an I find Molin. It's the distribution side that makes more difficult for people to get their movie scene. In hood, we know that the competition at Sundance is incredibly high the chance of getting your short shown there is Estra nominal. But people still strive for that as you look to the future, as you said stories will always be with us but is that determining factor to success with our stories going to be technology, new forms of distribution or something else, I'm probably gonna go with the something else. All of those things the technology and the new foams distribution are important. But the compulsion to tell stories as something that is deep in the human psyche. And we will always seek to tell stories the very aggregation that works against the individual storyteller being hood. Actually works full other individuals storytellers. I mean, the number of people who've built a career because they could access much audience via YouTube or aggregate, an audience for the short film or even fake via Facebook and other social media take away the individuality of one hand. But if you tools where you can stand out with on the other hand, almost going to have to say at some point, we have to win the with is a business or autism passion. We used to have a lot of people who can make a lot of money out of production. I think we'll see a lot more people making lists individually, but making decent incomes. And I think that's more important. I'd rather see twenty thirty fifty thousand creative people making the stories and getting them out to people and making a leaving from it, then having to three busy is in Hollywood controlling every sitcom Philip for people who want to keep track of your thinking, and other projects that you're working on cluding track system work to go on the web at Philip. Dot com is probably the best place tend to everything intends to go into the across all of my interest areas. That's all one word Philip objects dot com. V Filipacci himself as the voice, you've been listening to Philip, thanks for joining us today. As director of business development for bebop technology, Michael commerce, leverages, his experience with Creative Technology and tools providers to exceleron growth and provide strategic perspective across marketing sales and partnerships with that means is Michael understands tech. And he's also of frequent and welcome contributor to the buzz. Hello. Michael, welcome back. Hello, Larry fantastic to hear your voice again. I always enjoyed chatting with you because tonight, we're looking at media technology trends, to watch and what we need to notice stay current. And as you look back over the last year. What new workflow technology or software has emerged that seems significant for the future. I think there's two big things Larry and I'd rather focus on if possible, not just, oh, this machine has more cores, or this software can playback more streams, I think right now we're in a very good place with the, the three or four big software players in terms of, and elis, and we have a lock on what the audio realm is, I think if we take a look at some of the overarching technologies, I think that the red carpets have been ruled out for them. One of them is something that you're on your last guest, just had Philip retired about lumberjack system and the tools of incorporating machine learning and dare I say a I in. Into storytelling not to replace editors, but to take a lot of the de-stressing, ditch digging work out of it, and let create as opposed to the more menial tasks, and really looking forward to seeing how we can train machine learning to do this for us while you're right. His Phillips, number one comment was machine learning and smarter tools, and I wanna come back into Scots machine learning with you as well. But what's your second topic, so we're going to both listed up from the second topic, I think is leveraging machines that are not within arm's reach. It's not just the MAC book pro on your desktop or the PC sitting, you know, at the quiet side of your edit bay. It's leveraging cloud. It's leveraging dispirit forms of technology that are not at your fingertips. But now because of the internet, we now have access to, and that's not just the technology, but the folks who understand how to use that technology, I think is going to help storytelling immensely moving forward. Well, let's switch back to machine learning for just a minute. How do you see that as a neighboring storytelling storytelling is creativity? Right. It's the craft and the more time you're spending doing things that are not craft related the less time, you can spend creating so if we're talking about organizing keywords, so we're talking about creating bins for talking about logging footage for talking about trimming out an, the stuff that takes away from the pure storytelling aspect. I think anything we can do to reduce the pedestrian work to give more time to the creatives is a godsend for all creative. So I think that's where we're gonna see machine learning take precedence. I push back with you on that. Sure I can understand how machine learning would make tools easier to use Philip used terms smarter tools, but as technology becomes both more powerful and cheaper. And does more hot is the creative artists remain in business when the barriers to entry keep getting lower. That's a great question. Larry. And something that I discussed with my colleagues quite a bit. And I think we saw this to some extent, during the great NLE change over back in the late nineties, when we went from the hundred thousand dollar avid system to will. Now, we have funnel Cup pro and adobe and these other software packages. I think there was a time in the late eighties and nineties, where you could be just a creative, because the financial barrier of entry was so great to get in that not everyone had the technology, how that applies now is, we're gonna see more and more creatives having to do even more. And I know this has been something that, that has been pushed for years, editors have had to start doing motion graphics and they start the started do be pushed to do more Photoshop work. But I think this trend is not gonna stop. I think we're gonna see more and more editors saying, I have to diversify my tool set I have to learn these and I need to market myself. I can't just be an editor on staff. I need to be a. A one person band and be able to market myself, as knowing all of these tools, not just the creative storytelling tools, but also the things for graphics and motion graphics too. So rather than opting for specialization recommending that all of us become generalist, unfortunately, I think that's going to be the way to go. And I and I think the other angle to that. And this probably sounds like overkill, but we're generating more content. There's more platforms for distribution. There's more platforms for consumption and so we're not gonna have this upper echelon of everything is going to be CBS, NBC, ABC, FOX HBO, you know, high net flicks, there's going to be so much content that is going to be shall we say, at a lower stature than that, both from a quality and financial perspective. And so, I think there's enough work to go around for everyone. Your second point is leveraging machines that are not an arm's reach. What does that mean? If you were to buy a machine now. You're going to be settled with that machine for three years, five years or even longer. And I think we're getting into a point where we no longer need to sit on that one machine or two machines. I think if we start leveraging the technology in the cloud or technology. That's in someone else's data center to do rendering to do processing or to even plug into tools that we don't have access to is going to help us immensely. There are ton of tools out there asset management systems render systems, even transporters that are hundreds of thousands of dollars. And if those move from a cap, ex model, meaning you buy it to an op ex model meaning you'll only pay for it when you use it. That's going to bring a lot of these tools, which are highly expensive down to a more consumer pro Sumer or one off perspective for creatives. So the more we can leverage tools that we don't have to buy, and we can rent, I think, is going to make the quality of public that much easier and will certainly diversify. By the tools that you can use a how do you reconcile that with the ability to actually access our projects? If we've got a rent the software to be or rent, the hardware, if we're between projects, I've suddenly have to rent, it just to be able to view something that strikes me as becoming more awkward, not less, Larry, if we look at this simple, things like trans coding, you know, that, that doing a standards conversion going from twenty three nine hundred twenty nine seven or back, that simple conversion can be really, really hard. But if we look at these expensive enterprise coders that are already in the cloud that we can rent on a per project basis. What's wrong with that? How would that be detrimental to the creative and storytelling process, if we get access to that technology for pennies on the dollar? But only when we need it, it's become obvious as both you and Philip talked about that machine learning and a general, there's going to be part of our life in greater, and greater proportions going forward. Hotta. Creative artists embrace this and use it to enable our work, rather than fear it because it's going to be restricting what they used to be able to pay for. And that goes to the kind of cornerstone of our industry if you stop and take a breath and look around for too long, you might miss it. Our industry is constantly evolving. I know it's kind of trite, but we joke in the industry that there's two reboots every year, right? NABC an IB see and I don't know of a number industry where there are two milestones in three hundred sixty five day span, where the industry can change. So I think that anyone coming into the industry has to realize you can't rest on your laurels. You can only improve your skills, and that is a constant evolution that you have to do. And if you can't, then maybe you should move into management. One last question as you look to the future stories will always be with us will the determining factor to success as storyteller spe-, new technology or new forms of distribution or something else. Wow. That's a good question given the massive VOD model. And the fact that we can consume video from just about anywhere on everywhere. I think if we're using a monetary scale as being the judgment point for what successful it's going to be marketing. It's going to be standing out from every other angle, you're being bombarded with in terms of media to consume. So I think if you look at it from that perspective, it's going to be the marketing angle. I think you're Ave shit is absolutely correct. But what is the creative artists need to do to be a successful marketer, because that leads into a lot of stuff that we're not good at we're good. At telling stories we're good at using tools to tell stories. But now. We're into something different, which is breaking about our work, which many of us are not necessarily comfortable doing, I think, for many, many decades, what we consumed on television, and then what we consumed on basic cable television, was media that was meant for the masses it didn't appeal to Nietzsche's groups or subgroups. And I think what we're finding with the internet over the past couple of decades. Is that these smaller groups, these neat interests do have a sizable audience, and that sizeable audience does have purchasing power. And so, I think we're gonna start seeing more editors more creative saying, I'm going to market myself to be in bits niche to work with this group of people in this industry because I understand how they think I understand what kind of content they like and how they consume it. And so, I think we're gonna see a lot more creatives, maybe not bouncing back and forth between action and documentary and YouTube, etc. I think we're gonna see him much more consolidation of that, and people choosing, sir. Paths to go down. Then how do you reconcile this emphasis on the niche market with what you said, at the beginning of the interview, which is that we all need to be generalists? I said, generalists in terms of technology, not in terms of storytelling. I think there are so many technologies out there that we have to learn and many portions within the creative process, if you're working on a blog, let's say compared to a feature film. They're still the traditional post production processes. They're still the editing. They're still the grading. They're still the sound work all those require multiple tools. Just because you can use the multiple tools for one genre. Doesn't mean you're quipped to do it better than someone else in another John Rao being generalist terms of technology is paramount. But I think honing your skills to one or two particular, verticals. I think is going to be important moving forward. And then time it into marketing to push yourself and market yourself to those Nietzsche's, and Michael for people that want to follow the thinking that you're going through or keep track of the projects. You're working on where can they go on the web to places you can go to Michael calmest dot com? You can also go to my web series five things series dot com that web series is the number five five things series dot com and Michael commerce, KM ES. Michael commas dot com. Michael compass is the director business development for bebop and Michael as always. Thanks. Thank you for the opportunity. Larry. I've always appreciated it. Dr Eric Johnson is the vice dean for academic programs at the Turbie school of engineering at USC among many other duties, Dr Johnson is also the interim director of the information technology program, which teaches students across the university, computer and technology skills to complement their major. Hello, Eric, welcome. Hi, Larry glad to be here today. How would you describe the information technology program IT p serves a very important role here within the university? It allows us to teach students from across the university, not just engineering students, but as -tudents from political science and economics, and business company, tation skills, and computational, thinking, giving them tools that complement what they're doing in their major and open up new opportunities for them in their careers and so forth, we live in a digital era, and it is essential that people from. Every discipline have good exposure to and be conversant with modern technology and so forth. IT serves a very important role in that regard. We have about a thousand students currently from every possible major around campus. Tonight, we're looking at technology earlier in the show. We heard from Philip, it's Michael about specific applications of technology to media. What I'm interested in talking with you about is the process of getting students prepared for using technology in the working world. And there's an debate about whether schools should teach theory on fundamentals or whether they should teach actual operation of software and hardware, where do you fit in that debate? I would sit solidly in the middle. A middle of the road, sometimes dangerous because that's where you get run over students. Need to see both teaching students how to use the software? That's in use today is important for them going on immediately to a job. But it may not prepare them for what they're going to be doing ten or twenty years, the software that we use today for particular application, may not exist anymore. It is essential then to think about what do we do to prepare students to go onto their first job. But what do we do to prepare them for the lifelong learning and the job that they are going to have in ten years, twenty years, thirty years? And that's the place where learning something about the theory becomes important because theory is not tied to specific tools. We use today, but gives them the fundamentals that they can use to build their learning over their lifetime, so that they're they can use the tools of twenty years from now. Hot you interest students, whether they're young or old and. Learning something they don't know. How do you hook their attention? Some of it is just through the excitement of what you can do. Technology, also it's recognizing and helping them to see that this is helping them for their future. When I thinking, in the classroom, I'm thinking, mostly about what I can teach them that they can then use especially with technology. How can I teach them tools that they can use in classes that they are going to be taking in the future? So one of the classes that I've often taught, for example was Richard artery, numerical methods and programming for civil environmental engineer's. It's taken normally in the freshman year and it gives students tools that they're gonna use subsequently in a job after they finish. But also to be more quipped to pursue the problems that they're doing in their other classes in there the rest of their program. My primary focus in teaching us to think about equipping them with the tool. That they need to move forward. One of the challenges we have with technology is it's really, really complex. What approach works best when you're teaching a complex tuck nickel subject walking students through it how, so I could stand up in front of a room and talk about some of the complex subjects and tried to explain them in detail. And that's a piece of that, but students have to get their hands dirty. And so walking them through, for example, a programming example, or digital graphics. Sometimes you have to see it, and you have to go through the process. See it go through going through the process first, and then you have to do it yourself doing it yourself is essential for almost all technology learning because it's easy to, to, to watch. What an instructor does and say that seems easy academic that I could do that. I could do that. And then when it actually comes to doing it yourself. You forget about some all the little details that go into it. It's a combination of teaching them, some theory, showing them, some examples walking them through slowly through things, and then giving them a chance to try it. But in an environment where they have access to the instructor or to some teaching assistance to answer their questions quickly. Otherwise, it's easy for them to get frustrated. So having a laboratory environment, for example, where the students can work through problems either immediately after class or or or relatively close to the time that they talk about it in the regular lecture gives them an opportunity to really do the hands on part of it. The great pleasure of hiring students on a regular basis. And one of specially after they've just graduated and one of the things I find most interesting is that many graduates feel that they've arrived, and they have not yet discovered that they really don't know much of anything and life is the process of ongoing education. Lifelong learning lifelong learning exactly this is brought home to me a long time ago with a friend of mine, who turned to be a great frustration throwing his pencil on a desk. I'm tired of learning. I wanna just start doing. Which strikes me of most graduates. How do you convince kids that it is really lifelong learning? This is just the first step. I think in many ways. That's what the university is. Yes, students will learn knowledge in there for years here, but a big part of a university experience is learning to learn. It's learning to approach problems in particular way. It's learning how to think more than just learning facts and so forth. It's learning in a way that you can then apply later as you said, it's, it's easy, I think, for people to think, okay, now I've finished whatever whatever level school, whether it's high school or college or graduate school to, to think, okay, I have arrived. I'm done. I don't have to go to school anymore. That's true. You don't maybe don't have formal learning you have to do after that. But informally especially in technology that is changing exponentially fast. If you stop. You'll be left behind so quickly today. You've been involved with technology for decades. What is it that still catches your fancy? What keeps you interested? There's always something new, and that's exciting. I think one of the challenges in some fields in some jobs is being stuck doing the same thing day to day ten general comment. One of the things I love about being at a university is we are constantly developing new knowledge. We are constantly challenged by a NewCo or students. We have to continue thinking, we have to continue innovating after continue advancing, and with technology. I think that's one of the things that society and there's, there's something new the comes around the corner every day coupled with that. The capabilities we have today are truly quite mind boggling, the cell phones, the most of us use on a day-to-day basis have more computational power than ten million. Supercomputers had just thirty years ago, and that opens up so many opportunities for doing interesting, new things for students that are interested in learning. How to think where can they go on the web? To learn more about the programs that IT offers the IT website is IT p dot USC dot EDU and information about the courses. We offer about the faculty about the miners and programs that we offer are all listed there as well as some information about where our students go when they finish very cool. That website is I t p USC dot EDU, Dr Eric Johnson is the vice dean for academe ick programs at the school of engineering at USC. Dr Johnson, thanks for joining us today. Thank you very much. Here's another website. I want to introduce you to dot news dot com dot news, gives you a portal into the broadcast video and film industries. It's a leading online resource presenting news reviews and products for the film and video industry, Donald news also offers resource guide and crew management, platform, specifically to sign for production, these digital call sheets, along with our app, directory and premium listings. Provide end up organizational tools for busy production professionals news is part of the failure arts community, a worldwide community of artists filmmakers, and storytellers, from the target of filmmaking performing arts, fine arts and everything in between fail is filled with resources, you need to succeed, whether you want the latest industry news need to network with other creative professional's require state of the. Online tools to manage your next project. Only one place to go. Donald news dot com. I. Michael Horton, co-founded, the Los Angeles, creative pro user group more than twenty years ago. He also co founded the legendary super mates best of all, he's a longtime friend of the buzz and I'm glad to say, welcome back. Mike, welcome. Larry. It's great to be with you once again, it always is always fun to chat with you. You know, I was thinking you were on my first podcast all those years ago. You co hosted the show with me for nine years. Do I really for ninety nine years? So it seems appropriate to me that you'd be here for this one just before the buzzer goes on hiatus. Well, thank you for having me, it really isn't honor. And hopefully that high isn't going to bury very long. And then you can having back for another nine years. I'm not sure we'll this ready for that. Tonight. We're looking at technology Philip and Mike disgust technical trends technology past and future. Eric Johnson talked about teaching tech to students but for more than two decades, you've been helping Dulce master their craft. What are the most popular sessions at a user group like the Los Angeles creative producer grew? Good question there. And I was actually looking at my pass meetings on my website. It actually goes back to the very first meeting that we had back in June of two thousand so that's nineteen years him nineteen years ago, this month will be the nineteen th anniversary and I was looking at some of the, the agenda's early on. It was a final cut pro user group, most of the presentations were of a technical nature of technique nature, how you do this do that in a lot of new products and it sort of evolved, after we called it the creative pro user Groot into new products. And a lot of creative ways to use those products with creative people coming up and, and giving an idea and how they do what they do it, morphed into more of a creative Reza group rather than a technical user group fact, we don't do a lot of technical stuff. We do new products and bring in people who use those products and see how they actually use them themselves. One of the nice things that you do as you program, the user group says, you look for a variety of subjects to cover each month. Yeah. But people vote with their feet. Yeah. What is it that, you know, is going to bring in a large crowd celebrity editor, really always works? It always works, especially depending on the current movie that they just did, or if they are a legend in the business, of course that will bring them in just this last month. We had Nick months, you're who did the movie us, big hit movie, everybody wanted to see what he did with complex movie and how he shaped it. And we had to discussion on unjust that. And so, anytime I bring in a creative working editor, that brings a lot of people into the theater, although just this last meeting, we had black magic defensive resolve night. It was all about resolve, and all the new stuff that they have in it, and then version sixteen that was a full house so hit. Yeah. You sure can't predict can't you? Well, we can't. But there's a lot of people interested in new products is long as that new product is somewhat earth shattering and the stuff that black magic has been doing every single time. They come up the new version that seems to, to make people sit up and notice, and they wanna come and they actually want to talk to the people who were making it. That's one of the reasons that they show up, not just to see the new features because they can see that on the online, but they actually want to talk to the people wanna ask questions. So they wanna do that face to face, and the same thing with celebrity editors. They wanna talk to them. They wanna ask questions. Not just see how they do what they do. But it gets very personal in this intimate setting at the gallery inter. So we try to do that taking a step back. What's more important to you, as you program, these helping users understand technology or understand their craft or? Become more creative, or is it something else? Yeah. It's always been understanding the craft and I try to bring people in who understand that to people like you. When you anytime that you come you always bring a lot of people to the theater because there's a lot of fans Larry Jordan in you're able to articulate the craft or the technique in a way that a lot of people can't. And so you want people like that, you want people like you to come in and, and do what others cannot do and you've done that several several times over the years. So I just scrolling down through all the past meets, and if they all have something in common, it's more about craft and not a lot about tech. There's certainly a lot of new products demos this next month. You have Philip Hodges on your on your show tonight and he'll be doing the, the new builder and I know a lot of people are going to want wanna see that because we're gonna hype it to the point of this earth, shattering new product. And it is in a way it's going to solve a lot of problems. So we're going to be doing something like that on the creative part of the show, I haven't done that yet, but I think I need to because the other presentation will be more of two editors to filmmakers, one in Germany in one in Los Angeles making a movie that'll be using a lot of the frame. I oh so that's what is happening in the world today where you can collaborate with people all over the world by using these new tools, such as frame, I. Oh, that's kind of technical. But I'll bring in something creative. I don't know yet. User groups across the country are struggling. What do you see is the future of user groups? It's really tough. It's really hard to get people out of the house last pug is, is successful, number one, because we have access to a lot of talent here in Los Angeles. So even though it's very difficult to get them out of the house, and get them over to Lassie poked for presentation. And it always is I have the access to that the problem is, I'm also had the competition is though there's an event, almost every night in Los Angeles, two to three events, sometimes of which everyone should be going to who is in this industry. What I try to heighten more than any thing is the opportunity to not only learn something, but to network, I hit people over the head with, that every single month that if you really are serious about being in this business, you need to get out of the house, and meet people because MIR. More likely to get a job based on who you know, not your talent. But why is that message so hard for potential members to hear? I don't know has it always been hard, probably, I don't think this isn't any thing, new to any new generation or anything like that. I think it's always been hard, especially creative, people are lot more comfortable by themselves, and they are with a crowd of other people, and it's really hard to say, hi. My name is and what do you do for a living? And hey, let's have a Cup of coffee in the get the know each other. That kind of thing, it can't be done in one meet. It has to be done over and over and over again. But I can't tell you how many people have gotten jobs, just because they've met people at Alaska meeting or super meet those are the ones who really give it their all to try to meet people in so net working is just paramount. It's it's it is the most important thing you can do forget all this technical stuff. You'll learn that, you know, monkeys can learn. N L A's. It's not that difficult. He can learn all that stuff, online learning how to meet people talk to people be nice to people that's a little bit harder. You have to practice you have to get out of the house. You got to move your feet. You gotta move you feet. You know, it is it is it is very hard. And especially for creative people were socially retarded. Part of our nature. It's in our DNA. So you got to you got to create a new character. For people who decide that it is time to move their feet, get out, and meet new people, and get that next job. Where can they go on the web? To learn more about the LA creative Proser group really easy. Even though we're called the Los Angeles creative pro user group are acronym is still L A, F, CPU dot org, and one of these days all change it. One of these days, I'll do update on the website, which is still goes back to two thousand and it still looked at it. Looks like it, but it gets the job done. Give you all the information that you need. So why change something and the website is all one word. L. A. F. L. A. F CPU, G dot org. And Mike Horton is co-founder of laughs pug. And what how you how you lasting I call it. Lassie pug. LA CPU Chee. So it's last Lassie like the dog. Or you can call it lack pug, but Lassie folks seems to be what everybody's calling it. All right. Then. That's what we're gonna call it here. The website as Elliot CPI, UT dot ORG and Mike Horton's the co founder, Mike, thanks for joining us to thank you, Larry always, always an honor. Take care. Our industry is a wash in change during this last month. We've discussed the current state of media technology from producing to post, and everyone agrees that changes both disruptive and exceleron thing, but not necessarily bad as you may have read in the newsletter changes are coming to the buzz as well. I deeply believe that independent voices are essential to add balance to vendor Centric marketing, but it is also important for these voices to be affective to that end. We've decided it's time to take a break from producing new episodes of the digital production buzz to refocus our energy into creating more articles, webinars and trading which can enable all of us to succeed during this high eighties might team. And I want to look at ways we can make the buzz more relevant to media professionals. Over the last many years, we've focused on interviews. But perhaps there are other things we should be doing as well. This production pause. Gives us a chance to reflect reconsider and renew the show. Also starting next month. We're integrating Donal news into the Larry toward dot com. Website. This means that James to Rufa will be writing articles on technology for both doddle and Larry, Jordan dot com. Which I think is really nice. This move also makes the content on Donald news. More accessible, this break also allows me to restart my weekly webinars with a look at new tools and technology that I just haven't had time to cover before. I've enjoyed creating every episode of the buzz. I'll miss hosting each show and our weekly conversations, but the buzz isn't gone. It's just resting for a while as we figure out how we can best use it. To continue covering our industry, and you can still access all of our shows at digital production, buzz dot com. In the meantime, you'll find me, Larry toward dot com. I look forward to seeing you there and that's a wrap. Thank our guests this week, Filipacci with lumberjack system. Michael commerce with bebop technology. Dr Eric Johnson with USC. Michael Horton with Lassie pug, and James to Rubio with doddle news dot com. There's a lot of history in our industry, and it's all posted to our website at digital production. Buzz dot com here you'll find hundreds of shows and thousands of interviews all online and all available to you today. Transcripts provided by take one dot TV our theme music was composed by Nathan doogie Turner with additional music provided by smart sound dot com. Our producer this. Pauliina borowski. My name is Larry Jordan, and thanks for listening to the digital production buzz. Did you production buzz us copyright two thousand nineteen by? Falem. Gull. LC.