6 Tips For Working With Clients | Best Of #ASKGARYVEE
In this is Gary v audio experience protocol. Hey, guys, welcome to the Gary v audio experience. This is Dustin. I am video for on team, Gary, and this is a mash up about tips to working with clients and the first clip from ask Gary v episode. One sixty seven on November. Thirtieth two thousand fifteen. Gary takes a question from Matt Young's on how he treats employees compared to clients to grow his business effectively. Matt says, Richard Branson says, clients not come. First employees come, I do you agree or disagree and why I agree and Matt, Matt that I mean, I agree and like I've been pounding, you know that for hundred sixty six episodes. So at least forty times. So I feel very comfortable and kind of dodging this answer because one of the things like the repetitiveness of the show is something I challenge myself with always recognizing there's so many new people watching ahead, you know, and there's a lot of people watching. So just go very fast. This doesn't get my juices going and I'm not trying to dismantle it. I seem you're fairly new, so I'm excited. It's not even close to me. It is fundamentally my employees, then my customers that my own interests and that has been the backbone of my success. I feel like you end up with a whole lot. If you go in that order at, I think my actions have spoken to that at this company. I've got a lot of people that have worked in agency of the street for a long time and have been surprised by how hard I push back on. Clients we've fired client store, which is sacrilege. Even people say it. And so yes, I think Richard's correct. I think anybody successful like a Branson that's built an actual organization not as like a single entertainer as an investor or somebody built a product, somebody that actually built a six hundred six thousand sixty thousand person organization or six person organization successfully recognizes how much value in the people that are really is. I also happen to like people which makes it even easier for me. So just keeping very basic, I say, I say, yes. I'm curious to your strategy picking that question in the. And we're getting so many new viewers and like I checked last time we really talked about that was like in the forties episodes, fine. Come with real data in the answer's no, really good job. Yes. So now India's guilted me into going a little bit deeper here at listen. I mean, well, appreciate it. I'll go a little bit further to me. It's a very big deal and and and it's so surprising to me law firms consultants agencies were they actually sell people's hours that they're not completely infatuated with that process. I get it for wine library where like we were selling wine. The end result was transaction with wine. There was will, here's a transaction with another human being against their hours. So again, if you are in a business where that is the case, you run multiple gyms trainers, you you again, law firm consultants, anybody who's listening to this who has a business. That people's hours are being sold should be religious. I mean, coltish about caring about their people, and then anybody that selling a by product of it, your results. The shelves are gonna, be stocked better at one library. You're gonna get a better answer on a recommendation from wine library. If you care about your people, even though the end result product is about all of wine, or if you go into a bicycle shop, the end result is still selling a bike, but if Ricky is happy, when he came into the shop and you come in for like he's gonna spend that extra fifteen minutes enthused the enthusiastically, trying to tell you that this tire is better than that tire. That shit matters. The second clip stemming from scary episode fifty eight on December nineteenth. Two thousand fourteen Gary answers a question about the most friction list way to communicate with clients. Acoss asks when you're working on a project with clients, how much is done online, like Skype versus in person meetings. Coz I can't speak for the whole Vader media team, and I think they're all individual, but at my level or what I do not even probably probably not predicated my level just the way I roll when I think about the client stuff that I do, I would say. Ten percent on text forty extra. I'm not gonna. Try to make this round up to one hundred. Let's see. It probably is predominantly Email. Solid amount face to face a big face to face fan, almost non-existent phone and growing pushing them into more taxed. So face the pieces, probably twenty five percent, the rest of digital, no Skype or Google plus. Any of that kind of stuff. I'm just a predominantly face to face emails number one face to face texting. That's no Goto meeting them. And the third clip from episode one sixty nine on the fourth two thousand fifteen. Gary answers. Question from Carter Whitaker about how he preps meetings and pitches to give the strongest performance possible quarter asks, how do you prepare for a big meeting or anything where you're required to have a strong performance. Carter I prepare for big meeting by living my life meaning I'm always prepared for big meeting. Thus I never prepared for a big meeting meaning when you when you were great at something or very good at something, you don't need any prep time because you're always prepping right. And so that's the punchline of me in a professional meeting standpoint, like the years of experience, the bravado, the results, the cadence, the the natural skills, the two things that matter practice and natural talent have been there. So I don't prepare for big meeting. It's pumped up. I don't put in like little Wayne and be like, all right, we're going to get it like, there's there's like looking like, okay, we're gonna win this pitch. There's none of that bullshit. I put in the work every day three sixty five to be ready for that. And I think anyone that's very good at something is always doing that. You know, you don't just wake up and decide to be good at something you're always preparing. You know, it's like it's like, if you're if you're if you're preparing in a tactic way, you're unprepared. Yeah, that was that was some deep shit, right. Yeah. I mean, like how prepared to cook a great meal for these homes right now they answer is I'm not there's no reading a blog post watching YouTube video or calling a chef friend like I'm going to pick it up. I haven't done anything for forty years preps me to cook a good meal to you. That was some high levels shit. In the fourth clip from scary v on July first thousand sixteen, Gary enters the question from Henry about how to communicate with small clients and large clients. What are the different in the way you deal with small big accounts. There's a ton of differences. You know, when you're dealing with small or big businesses, senior or junior employees, big or small in all shapes and sizes in business really dictate very different strategies. So small council out of times don't have the same budgets. Small counts often have chips under shoulder and lack competence of the great things we do for small accounts is actually bring a little bravado to them because I, I'm more comfortable actually coming from small going big because that's what I do. Right? And so there's, you'd need to be scrappy or you need to build self esteem more. I think big needs the reversal lotta times we need to make sure they don't waste their money. You know the the sorrows of riches or what is it the hell? What is it called anyway? Right. Thank you being there for me, you know, like the spoils of riches or whatever. It's called like they have so much money. Sometimes they just mail in waste the ton of it. I think a lot of times our biggest brands need a huge level of humility. So it's really the in and Yang to each other. Right? I think the small council that provide, oh, and self esteem and like we could do this, like, screw the big, I if we're smarter, we can beat them. They're wasting money on TV and other dumb shit. Big accounts. Stop wasting money on dumb shit. You're not as big as cools, you think you are. Somebody small can come and catch you. So those tend to be the two different religious pillars, and they're very important and having those strategies at the top really, really do matter. On the fifth clip from scary v episode. Ninety four on may six, two thousand fifteen. Gary takes a question from viewer about the best way to deal with impatient. Clients who demand too much too fast to keep them on. Shea Thanh asks, what's the best way to deal with patient clients. Shea Tana pronouncing that right Xian. You know. I'm gonna say something pretty interesting. I have pretty extreme views on this question. Meaning I think the answer to the question is brute force. I never waver ever ever. Wanna clients pushing back and they're like, well, this isn't going to work. I push back equally with ten percent more gusto in the other direction, which is it works. I see at work all the time. See it work for myself from my clients. I see at work for other people and you're just not doing it right. We haven't had enough time to pull it off yet, blah, blah, blah, blah. So unwavering and the number to equal with my unwavering. I just don't give a crap if they fire us or give up. I just don't. I know how this is gonna play out. I love being on the right side of history and I'm willing to give up my short term money for the long term. I told you so sucker, let me just say that again, and this is what makes me a happy person with clients. Why can you client services? I am willing to give up my short term money for my. Long-term, I told you so sucker and that's it. So I win either way I win. If I'm able to forcefully convince them to stay the course, I keep my money's I win if they say, get out of here, you're fired because I'm going to see them on the street in three years. It'd be like now what punk and I love that feeling. I like that more than the money actually. Thus, it's all good for me. In the last clip from ask air episode ninety on April seventeenth two thousand fifteen. Gary takes a question from zek side on what he asked clients before working with them so that he can deliver the best work possible Zach asks what three questions do you most commonly asked your clients when meeting them for the first time that wonderful question for everybody in client services agency, life, that should be fun. You know, number one is what is your KPI? What's your key performance indicator like? What is the thing that you want us to accomplish? Is it news is at sales is a perception is a press, is that is that your own judgment on how you feel about the creative? How are you judging us? What are the results are really separate? How are you judging us? What are the results are number one, a and one b that matters the most. And then really the third one would then be, what are you willing to tell me about your words? Meaning there's just a lot of people that are not going to tell you about the politics. That are issue the money that's an issue. I'm always trying to get them to be very truthful for to us. Once I understand what the issues at hand are. So what you really wanna accomplish by the way, people struggle with answering that people with answering that number two, how you going to judge me. Sometimes they struggled that less number three. What are the words? Most people don't want to tell me up front. We try to sniff them out early so we can navigate them and it's like it's a minefield to get to the finish line. Sort of three and they're very important questions and trying to figure out in every situation in absolutely every situation in dating in building your own business in having clients. I really think those three are Superfund, and by the way they're very important equally think for example, I think people that struggle with dating are spending way too much on number three. They're so concerned about what the person's warts are skeletons in our closets. They're not trying to figure out how they're being judged to be good partner in that relationship or how that's gonna be scored. And so having a great balance of all three, that's a little nugget there. Give you a little fun fact. At the end of this question, it's the thirty three percent execution of those three questions that may be equally important. Yeah, yeah, that that got to be a better article because I layer of that last pizza. It's what's going on in your cat. Steve. Somebody somebody asked they're conflicted about whether they should watch live of your cat away too. So it some really interesting question. What if both of course, but what everybody wanted everybody say how many people? One hundred eighty two three two. People asking about personal brands? Yeah. Interesting. Well, everybody, I'm your cat. Get on Instagram. Take a picture. Ask the question hashtag gas, Gary v, and maybe you can be on the show speakers. Kathleen says, dating. Eight. Yeah. Nate. Natives. I'm taping ask Gary v, and Kathleen is your cat. That Kathleen's curious where you are. So here you are, why don't you give the vendor nation, two seconds of what you've been Kathleen specifically? What have you been really doing today? Scopes primarily, it sounds very riveting. Law spreadsheets, excel teaching, Allie young, Alex, the ropes we ought to school Boven right there. We'll don't show the scope. All right. Let's get back to the show. Thank you. Yes, Kathleen isn't Australia. Like the need has secret admirers getting their nice jobs to fund Dirac might not get as king back with that move right. There was a very smooth transition. Coach. Gas peeps. I know you're a listener, but are you were watch Monday through Friday, twelve pm on YouTube, YouTube dot com. Slash Gary v e the daily v the best business log on earth.