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Hit Parade: La Vida Loca Edicin

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This episode of Hit Parade is brought to you by progressive. What would you do with an extra eight hundred dollars? Buy a plane ticket. Pay Down Your student loan. Treat yourself to those shoes. You've been eyeing with progressive. You could find out drivers who switch and save save an average of seven hundred ninety six dollars on car insurance get your quote online at Progressive Dot Com and see how much you could be saving national average annual car insurance savings by new customers surveyed. Who saved with progressive in twenty one thousand nine? Hey hit parade listeners. This is Chris Milan fee. This month's episode was recorded from my Home Office in Brooklyn New York which explains the slightly different audio quality with the corona virus pandemic and social distancing in full force. Creating this episode was a special challenge for my team but we offer it to you in the hopes that it provides a brief respite. From the extraordinary circumstances. We are all facing. Music is a bomb to me in tough times as I'm sure it is for many of you. So let's put pandemics in their place and please enjoy this month's episode of Hip Parade. Welcome to hit parade a podcast pop chart history from slate magazine about the kits from coast to coast. I'm Chris Milan Pie. Chart analysts hop critic and writer of Slates Wise. The Song Number One series on today's show. Maybe it seems like forever ago now but if you watched the half time show at this year's Super Bowl just eight weeks ago. You caught a rather culturally historic event. The first ever halftime devoted exclusively to music by Latin American performance led off by Colombian superstar Shaquille era and headline by Puerto Rican American singer dancer and actress Jennifer Lopez the spectacle was a proud celebration of Latin heritage at one point the woman who is now mainly known as J. Lo even wave of Puerto Rican flag of course. The halftime performance was packed with hits. The two superstars had a wealth to draw upon including former number ones by Shakira and Vijay low. And even some songs that were not hits for either Lopez or Shakira the ladies were representing for an entire Pam Latin culture. That's a heavy responsibility to carry for. A frothy televised spectacle but Lopez and Shakira. Both remember how two decades ago it's still seemed novel for performers of their heritage to be crossing over on the anglophone American charts at all. Of course it's not like Latin crossover was invented. Twenty years ago Spanish language hits have been making remarkable appearances on the American charts since the dawn of rock and but as late as the mid nineties Spanish language hits were basically treated as novelties. Fun for parties or dancing but not much more. What's arguably changed? This perception and led to a boom in Latin pop. Crossover on the hot one hundred km twenty one years ago at the nineteen ninety nine Grammy Warts. That's when a dynamic hip swiveling performance who got his start in a Puerto Rican boy band but had to that date never scored a top forty pop hit delivered. One of the most career defining awards show performances of all time today on hit parade. We'll talk about the boomlet. In Latin pop crossover brought about by this dynamic young man born and Rica. Martine Morales. It was a cultural watershed. Not just for Ricky Martin but for an entire generation of musicians of Puerto Rican Mexican Cuban Dominican and Colombian Heritage Ricky's star is born moment was galvanizing but arguably it took most of the next two decades for core Latin music to move to the center of American pop without compromising its sound or even its language before we get there. We'll look back fondly at the moment when the American charts were shaking their Bon bon to a Latin beat delivered in fluent spangler. And that's where your hit parade marches today. The week ending may eighth nineteen ninety nine when Ricky. Martin scored his first number one on the billboard. Hot One hundred with living La Vida loca less than three months after his winning Grammy Showcase Ricky kicked off what would come to be known as Latin UNITA version. One Point Oh. On the American charts music elevates every experience even believe it or not the bathroom. I'm Chris Lancy and my podcast. Hip Parade tells all kinds of improbable stories about the inspiration for hit songs and the history of hit. Music is well a wash in stories of great songs recorded in or even about the bathroom from that Classic Song About Bathroom Windows to drum tracks recorded and remixed with so-called bathroom reverb to a debut single. I just talked about recently recorded by an accordion player in his university bathroom Koehler. Wants your bathroom experience to be a smash hit two with the colour intelligent toilet and its range of smart features to help you feel your cleanest and most comfortable remote APP control. Which lets you personalize your colour. Intelligent toilet adjustable temperature pressure and spray of the Warm Water. Cleansing select double seat temperature and customizable. Warm Air Dryer soothing. Ambient light for nighttime way finding and automatic air freshening a colour intelligent toilet offers everything you need for the ultimate pampering relaxed -sation and cleanliness. It's a hit every time. Discover what you've been missing at Kohler Dot com slash intelligent toilets in the three year. History of this podcast hit parade has covered a wide array of musical genres but Latin. Music is more than a genre. It's an entire universe of sounds styles and rhythms developed over centuries and across generations of Afro Caribbean and Iberian Descendants. Even if we limited our focus to just the music beloved by Spanish speaking Americans in the last fifty to one hundred years. We couldn't hope to cover it. All a proper survey of latin-american hit music would include such best selling styles as salsa knitting. And it's cousin. Chata Mexican Ranchera from the Portuguese speaking world of Brazil. Bossa Nova Plaza. Zanu Kabale Jim Wilson. And somebody will and from my own. Cuban heritage such styles as the sewn back on all of these Latin genres have sold millions and form a kind of parallel hit parade hidden in plain sight. And of course on the other side the sounds of Latin music have also helped shape mainstream English language pop whether it's the brass of a Mariachi group earnings or in dance music the irresistible rhythm of a piano Kavi derived from Latin jazz and Salsa. All of this we take for granted in mainstream popular music on hit parade. We tend to focus on all genre charts like the hot one hundred songs chart or the billboard. Two hundred album chart and on these surveys. The success of Spanish language music has been far more limited songs that are legendary in the world of Latin music. Have not even appeared on the US. Flagship shorts in this episode. However we will identify the exceptions the Latin songs that broke through this overwhelming anglophone tendency in US pop this is its own interesting story one of assimilation adaptation and pop inspiration and it started near the dawn of rock and roll. We talked about Ritchie valances. La Bamba in our posthumous hits episode live in Seattle last year born Ricardo Valenzuela to Mexican parents in California's San Fernando Valley. Valentine's will of course always be associated with the so-called Dave. The music dive having perished in a plane crash with buddy holly and the big bopper but Valentine's also holds the distinction of scoring the first major Spanish language. Crossover hit of the Rock era. It reached number twenty two on the hot one hundred in early. Nineteen fifty nine low. Valentine's earned songwriting credit for his rock. Adaptation La Bamba was in fact an old folk song in essence an instructional. Dance Song from the Mexican state of clues. It dated back to at least the early twentieth century and was played commonly at Mexican weddings and other celebrations. In a way this hit by Ritchie. Valens set a template for Latin Crossover for the early rock era for the next dozen years a handful of indelible songs adapted by modern performers took on the status of Latin standards and they would recur for decades to come for example. One Amanda was an anthem in Cuba. As far back as the nineteen twenties with lyrics by Cuban poet and political figure Jose Marti in the fifties and sixties one Amanda was revived by American fogies. Like Pete Seger and in Nineteen Sixty six American easy listening vocal group. The sandpipers took the song complete with Spanish lyrics to number nine on the hot one hundred or from Brazil. The GAFF Bernie on Tonio Carlos. Shebeen wrote a song about a beautiful seventeen year old girl. Living in the seaside town of eappen emas eventually recorded by American jazz saxophonist. Stan Getz and Bossa Nova Pioneer Joao. Gilberto with Portuguese Sung by Zhao and English lyrics sung by his wife. I screwed Gilberto. The girl from EPA Nima was a global smash and a number five hit on the hot one hundred in nineteen sixty four or from. New York's Puerto Rican or New Your Rican community though it was only a regional hit and did not make the hot one hundred. I like it like that. Became legendary in salsa music circles in nineteen sixty seven. That's when Pete Rhode Grievous and his Latin jazz band recorded the brassy piano vamping track for the storied Bronx based Latin Jazz label a leg notably in English. I like it like that. Was a radio smash in Rodriguez hometown of New York place in heavy rotation by disc jockey and Salsa Booster Symphony. Sid and while we're on the topic of songs written by New Your Ricans. There's this cross cultural classic written by Dito pointing the Puerto Rican American in Bali King Gomo Vaa was transformed into an electric rock jam. By Mexican American Tourist Carlos Santana in nineteen seventy Santana's version reached number thirteen on the hot one hundred in one thousand. Nine hundred seventy one. All five of these salts La Bamba one thought. Amanda the girl from Nima I like it like that and only Komo entered the Latin crossover songs that even Americans with no Latin heritage would recognize that made them touchstones to future generations of performers songs that offered both cultural credibility and instant familiarity. Keep these songs in mind. Because several of them will come back later in our story moving into the seventies and eighties. Latin music would infused the American hit parade from time to time but there was always an x factor. Something that made songs crossover to anglophone audiences especially if a song was sung in Spanish there would have to be a Meta narrative a backstory spurring that song up the charts for example the Spanish group most this represented for their home country in the nineteen seventy-three edition of Eurovision the annual international song competition. They're single edis to very nearly one eurovision for Spain coming in a very close second that year although the song's title translates in Spanish as its you the band tried issuing it as an English language version with the unrelated title. Touch the wind yet. American radio deejays preferred at a stew in its original form and the song reached number nine on the hot one hundred in March of nineteen seventy four one year later a Mexican American singer pulled off a similarly fluky crossover. Pb bring few. I wish the Kahana singer Freddy Fender had been skirting the borders of country music for more than a decade when he recorded a song before the next teardrop falls that had been covered by more than twenty prior country stars including Charley Pride. No one had ever scored a big hit with the twenty weeper but fender cleverly heard a certain Tex Mex flavor in the song recorded with both English and Spanish lyrics before the next teardrop falls was a number one pop and country smash for Freddy Fender in the spring of nineteen seventy five. He scored a couple more pop. Hits and more than a dozen country hits including several number ones many with his distinctive Hanno flavor. Freddy Fender might have been an unlikely ambassador of Latin music on the country charts but there was an even more unlikely country pop visitor a swamp heartthrob who had quietly amassed one of the biggest audiences in the world singing mostly Ns Spaniard. Julio Iglesias remains one of the biggest selling global musicians of all time. Like most of this he hails from Spain and even represented his homeland one year at Eurovision during the seventies the debonair Iglesias rose to fame singing in a variety of languages including Italian French German Portuguese. And of course several dialects of Spanish by nineteen eighty one. He scored a number one. British hit with a disco fide. Mostly Spanish cover of the Cole Porter. Classic begins all of this was a warm up for. Julio Iglesias Most Unlikely Crossover of all a pop and Country Smash Duet with a native Texan and Nashville legend to all. The girls I've loved before is still treated as a punchline to an implied joke who are the two least likely singers ever to duet on a single let alone a song about their collective romantic prowess that would be Julio Iglesias and Willie Nelson who in one thousand nine hundred eighty four where each at the zenith of their respective fame and improbable as it may seem to all the girls I've loved before was a smash a number one country number five pop hit in May nineteen eighty-four it powered Iglesias. I mostly English album. Eleven hundred Bel Air Place to sales of four million in the US alone. It would be the only time. Julio Iglesias would break into the pop top ten but not the last time the name Iglesias would appear. They're having succeeded with this unlikely. Crossover the music business spent the rest of the nineteen eighties. Seeing how far Latin music could go on the American pop charts for example. Rca tried to break Latin. America's biggest boy base newdow was arguably the eighties. Latin equivalent of a k pop band with an ever shifting roster of members. Menudo even included a young ricky. Martin hold me released during the Ricky period? Was One of their few English language. Singles and manute does only single to reach the hot one hundred peaking at a lowly number sixty two on the other hand. A Cuban American Mega Combo from Miami tried. Their hand at English and did far better known should do that. You can't control yourself any longer do that. You can't control yourself any num- the Miami sound machine led by singer Gloria Estefan and her bandleader husband. Nelia were the ultimate eighties. Latin party band comprising more than a dozen members including a full brass section. After a half dozen Spanish language albums dating back to the late Seventies. Gloria began singing in English in Nineteen eighty-four and by the time of nine thousand nine hundred and five's Kouanga. They found a remarkably authentic crossover sound that began to generate hits on top forty radio but once the Miami sound machine crossed to pop radio the Stefan's determined their future lay in showcasing glorious vocals and moving toward adult contemporary balladry though they would continue to include UPTEMPO Latin cuts on future albums. The Stefan's eventually replaced all of the original machine members and their albums and singles began to feature glorious name alone still at the same time. That the Stefan's were pivoting toward middle of the road. Balladry a Mexican American band from East. La was scoring. What remains the only all-spanish number one hit in hot one hundred history? Los Lobos recorded a cover of Mabamba for the soundtrack to the Richie valluns bio pic of the same name in the summer of nineteen eighty seven. It not only spent three weeks at number one in all three of those weeks it was the most played song at US Radio. That was a big deal. Given American top forty stations aversion to playing non English tracks and La Bamba contains no English lyrics at all lobos cover even went a step further into cultural authenticity than balances original version. Did they closed the song playing Mariachi style traditional acoustic guitars. This chart topping success was fueled by a hit summer movie. The critically acclaimed Los Lobos never scored a top ten hit again. But with hindsight La Bamba. Success may have widened. The Lane for Latin Crossover in a couple of ways on the album chart more artists felt brave about issuing more traditional Latin music later that same year the chart topping and previously all English vocalist Linda. Ronstadt got in touch with her Mexican. American heritage on the album counts. Yoenis daime padre a quiet steady seller. Ron Stats consciouness. Eventually went double platinum becoming the biggest selling non English language album in American record history by the Early Ninety S. Gloria Estefan was getting back to her own routes on the all Spanish. Cuban heritage album meet Yadda and as with Ron Stott. Esteban's all-spanish album went platinum and became one of her top sellers. Even vote its tracks. Did Not Cross over at top forty radio by the late ninety s the quest for Latin authenticity had even drawn in Guitarist Reich cooter who traveled to Havana to record a combo of elderly sewn players that he dubbed the Buena Vista Social Book. Meanwhile on top forty radio and the pop charts after La Bamba. It became more plausible to mix lyrics in Spanish or Portuguese into a mainstream pop record though it was only a modest hit in America at the turn of the nineties. The dance and song known as Lomb Badeah recorded by French Brazilian group. Ko became a global phenomenon. Base Mood Sung entirely in Portuguese and fuelled by a so-called forbidden dance that was like a youtube gas craze before youtube. Lombarda topped charts in more than a dozen countries and was a sizable. Us Club. Hit keep that melody in mind too because like so many Latin crossovers in this episode. It will return closer to home in America. As hip hop began. Taking over the charts. In the early nineties Latin music began fusing with rap with varying degrees of street. Credit Havana. Born rapper mellow man. Ace broke through with the bilingual mentor. Saw a number fourteen hit in one thousand nine hundred. Ninety that flipped back and forth between English and Cuban accented Spanish just by a straight they tell me by all one year later an Ecuadorian. American rapper decided to take the Latin Lothar. Oh Persona further into comic territory saw laugh all you want at the hair suit. Gerardo with his Bandana long hair and bare chest under a leather jacket. But Rico Suave was a huge hit peaking at number seven on the hot one hundred in April nineteen ninety-one life mellow man. Ace GERARDO CRAWFORD. Spangler wrap with tongue firmly planted in cheek as west coast hip hop rose to prominence La A. Rappers Cypress Hill dropped their debut album in nineteen ninety-one and became the first Latin American. Rappers go platinum their self titled Debut Not only included straight up gangsta tracks. Like how I could just kill a man. But on the single Latin Lingo rappers send dog and be real traded off funky bilingual brines the most remarkable Latin crossovers of the nineties however came not on the street corner but in the club. The I was a sleeper hit from a one off gang of all stars. The second was one of the biggest pop hits of the decade the blackout all stars were a supergroup formed to record just one song a cover of the aforementioned nineteen sixty seven salsa classic. I like it like that. The phrase all stars was no exaggeration in the Latin Music Universe. The members were indeed legends including lead singer. Tito nervous Tito Puente Ray at by Keith. Rivera Dave Valentine Grover Washington Junior and Sheila Escobedo Aka Sheila recorded for the soundtrack to the nineteen ninety four movie I like it like that the blackout all stars. I like it took nearly three years to break a push by New York. Dance Music Station W. Kt you coupled with an appearance in one thousand nine hundred ninety six burger king commercial finally crossed the song over when it reached number twenty five on the hot one hundred in March. Nineteen ninety seven. Pete Rodriguez new. Eureka Standard was finally an actual pop hit but then there was that other clubs single that crossed into the Anglo pop war home and Mauka rain written and recorded by a pair of forty something Spaniards. From just outside of Seville an who called themselves. Rose del Rio was a global phenomenon. Especially after a pair of Miami deejays who were dubbed the Bayside boys remixed the song adding email English vocals and a similar to. I like it like that. The remix of Los del Rio's mock arena took to try to become a hit breaking I with Miami Radio Listeners and then in New York before going national it helped that by the summer of Nineteen Ninety six. The song had spawned dance. Come on you know how it's done with the hands and the hips. That dance made appearances at the nine thousand nine hundred ninety six Olympics and even the Democratic National Convention by August of Ninety six the bayside boys remix of mock arena was on top of the hot one hundred and stayed there for fourteen weeks. Top hit of the year. Come out the winner. All of this crossover. By Spanish language pop was in theory softening the ground for a full on breakthrough by Latin pop stars but here was the problem in most cases whether it was Gerardo the blackout all stars or Los Del Rio. The hits were regarded as flukes. That's what made the premature passing of a towering figure in Mexican American music such a loss some even called her that Hanno Hanno Madonna Selena Canea beddis known to her fans simply as Selena is the ultimate. What if in Latin Crossover history years? Before Ricky Martin Jennifer Lopez or Shakira. Selena was marked for greatness by the recording industry. She had been signed in nineteen eighty nine to. Em is Latin division with a long term plan to break her in the Anglo market in the meantime through the late eighties and early nineties. Selena became known as the Queen of Hamas Selena's last all Spanish album nineteen ninety four's amore pro hido featured a wide array of genres including not only to Hano but also are in B and hip hop influences by Nineteen ninety-five. The plan was for emi to break selena as multi-lingual multi genre of crossover artists and she began recording her first partial. English album dreaming view. The album was mostly finished in March. Nineteen Ninety five when tragedy struck Selena age twenty three was shot and killed by her fan club. President Yolanda Saldivar Selena became not only Latin music smarter. But it's near Miss Dreaming of you became the first predominantly Spanish language album to debut at number one on the billboard two hundred album chart the label issued a half dozen singles from the album and it was ultimately certified triple platinum. It would fall to a new wave of stars to give Latin Music. The enduring permanent breakthrough that had eluded through the Mid Nineteen Ninety S and twenty two years before the twenty twenty super bowl. It would take a different global sports championship to bring about that cultural panelists when we come back. Ricky offers America the Cup of life. Hey y'all I'm best and I'm better and where to experience with wildly different music tastes. Were the hosts of Rodman. A podcast bringing music from the Latino artists that we love. Whether you're looking for a nuanced take on the latest bad. Bunny album or historic dive into underrated. John was like Dominican Denver. Oh you can check out our show bilingual journey through the Latin next music. That's the soundtrack drives and maybe yours to find US wherever you listen to podcasts. That's Radio Emmy Nea. Contrary to some Americans belief Ricky Martin did not spring fully formed on Grammy Night. Nineteen ninety nine as I noted earlier for five years in the late eighties. He was a member of Menudo. The ever changing Puerto Rico based boy a native Puerto Rican himself born and raised in San von Martin emerged as a heart throb and breakout star in the pop group. He signed to Sony Music. Latin divisions Sony Discos at the start of the nineties while acting sitcoms Telenovelas and for about a year. Abc's daytime Soap Opera General Hospital. Ricky began turning out Spanish language pop or the Latin market on the Latin charts. Ricky Martin was a fairly consistent chart presence through the first half of the ninety s largely with Florida ballots but Martin began pushing against his labels advice to let him record. Uptempo material powered by more forceful Latin. Percussion arguing that it would broaden his audience. Ricky's instincts proved spot on nineteen ninety. Six's Maria was not only Martin's first global smash going top ten or even to number one in more than a half dozen countries. It even made the lower rungs of America's flagship pop chart peaking at number eighty eight on the hot one hundred. Despite being entirely in Spanish a Spangler remix with just a few verse lyrics in English followed in one thousand nine hundred ninety seven but even us listeners preferred. The original. The goto breakthrough of Maria changed the trajectory of Ricky Martin's career it led to his highest profile showcase to date an invitation by Fiba the International Governing Federation of football or soccer to record the official theme song of the Nineteen Ninety Eight World Cup Martin who was recording his follow up album. Vuelta jumped at the offer. Expanding on the relentlessly UPTEMPO proudly Latin sound of Maria and bringing his game to the task. La Copa de la Vida or the cup of life was performed by Ricky Martin. In France's National Stadium at the World Cup final on July Twelfth Nineteen Ninety eight seen by more than a billion viewers globally in America. The song did well enough at Spanish language. Radio stations to peak at number two on billboard's hot Latin tracks chart but Sony music knew that the track and Martin himself had greater potential later in one thousand nine hundred ninety eight when Martin's Album Huelva earned a grammy nomination in the Latin pop. Category Sony lobbied the Grammy Producers to give Martin a performing slot. On the telecast. The following February rookie was hardly the most hyped performer. On that year's grammys superstars with multiple nominations including Madonna Celine Dion and Lauryn Hill were all slated to perform. But good as they were. None of them was the most talked about performer of the night in just four minutes at the shrine auditorium in Los Angeles joined by an Army of dancers backup. Singers drummers and circus performers Ricky Martin swiveling. His hips in leather pants changed the trajectory of both his own career and Latin music. Itself the key. Now would be capitalizing on this breakthrough what both Maria and the Cup of life had revealed was that Martin could translate Latin rhythms for a mainstream global pop audience traveling seamlessly between Spanish and English. The Cup of life in particular had been co written by two industry veterans with Latin heritage of their own robby Rosa who had been Martin's bandmate in Menudo. That's robbi singing. Lead on. Hold me by the way and Desmond. Child the Cuban American pop rock mastermind who had written hits for Kiss Bon Jovi Joan. Jett and share Rosa and child were asked by team ricky to come up with another hybrid hit that leaned more toward the English side of spangled fish and the song they devised was a monster. Livin La Vida Loca. The blend of languages was built right into the title was one of the fastest breaking hits of one thousand nine hundred ninety nine. Remember to this point Ricky Martin had never come close to the top forty on the hot one hundred but that changed quickly in just four weeks. Livin La Vida. Loca shot from number fifty four to number thirty two to number eight to number one and stayed there for more than a month. Sending the song was an encyclopedia of Latin music. In just four minutes desmond child later boasted that he and his arrangers through in the kitchen sink including in Bali piano stylings Afro Cuban and Brazilian Rhythms Forms. And gongs and Rock Guitar Line. That would allow ricky to Strut. Child said like a Latin Elvis he even modeled the melody after Frank. Sinatra's rat pack the Latin. Cultural Explosion was on the flood gates were opened. Most pop fans remember nineteen ninety nine as the year of teen pop and trl as we discussed in our Britney Spears episode of Hip Parade to be sure Britney and the backstreet boys had an amazing year but on the hot one hundred the more consistently high charting performers were all Latin Stars and after Martin. The first to benefit had like ricky an actor singer and dancer been trying a bit of everything for the last decade growing up in the Bronx a young Jennifer Lopez would dabble in anything that might one day make her famous acting. Dancing even gymnastics and track during the early nineties. Lopez was a choreographer and a backup dancer for such acts as new kids on the block and Janet Jackson. She danced on TV as a so called fly. Girl on the WAYANS brothers sketch comedy series in living color. Oh Yeah and Lopez also sang but it was her least pursued talent prior to her mid twenties. What finally convinced Jennifer Lopez to seriously consider a full-time singing career was actually an acting gig. One that had special prominence within the Latin community do things in the nineteen ninety-seven Biotech Selena. The late Latin superstar was played by Jennifer Lopez as an actress of Puerto Rican descent. Lopez has earned scorn in certain corners of the Mexican American community for playing Tano Music's most famous singer but Lopez won acclaim for the performance though. She did not sing in the film. The warm reception for Selena convinced several in the music business particularly Sony Music Executive Tommy Mottola the man who discovered Mariah Carey that the future J. Lo could pursue a full on pop career in short Jennifer Lopez. Would at last become a singer after she had tried and succeeded at everything else. If you had my love was the first single from on the six Jennifer Lopez's debut album. It dropped the same month. Ricky Martin was scaling the charts with Livin. La Vida Loca. Unlike Martin Lopez had no prior Latin pop career to fall back on no need to transition out of Spanish language material her ticket would-be English language. Pop with a nebulous. Lee Latin flavor that nebulous nece was especially true of if you have my love produced and Co written by Aren be hitmaker Rodney Jerkins. The song could just as easily have been recorded by the other artists. Jerkins was producing at the time. Such as Brandy Monica. Or destiny's child as with those hit makers however if you had my love was a smash rising to number one on the hot one hundred in just five weeks. Actually KNOCKING OUT MARTIN'S LIVING LA VIDA. Loca thanks to Lopez's profile in the Latin community. The song also made an appearance on the Latin tracks chart it only reached number twenty seven there but Spanish language stations were playing. Lopez's success indicated that the Latin boomlet of ninety nine was cultural as much as musical having established herself. Lopez did issue somewhat more Latin flavored singles for the rest of the year including the Latin House. Track waiting for tonight. A number eight pop number one club hit the one. Two Punch of Ricky Martin and Jennifer Lopez was like a siren song to the Latin pop world. If as I said earlier this was a universe of stars hiding in plain sight by the second half of one thousand nine hundred ninety nine. They wouldn't be hiding from mainstream audiences anymore for the rest of the year. The charts were awash in stars from the Latin world. Who'd been working Spanish language radio for years but now saw an opportunity to break on pop. Radio at least one of these stars came equipped with both catchy songs and a famous last name Enrica Iglesias son of polio. Iglesias had launched a musical career in the nineties. Totally independent of his Megastar. Father Henryk as three three Spanish language albums for the phone. No-visa label had sold fourteen million copies. Wow He'd been considering a move into English language pop for some time the breakthrough of Martin and Lopez accelerated and wreak as plans. He signed a new deal with interscope records in June. Nineteen thousand nine hundred ninety nine. When the Latin Crossover explosion was in full force and it took him just a couple of months to score his first number. One hit by llamas was like Martin's Livin La Vida loca and intentionally bilingual hit. The title was the only Spanish in it and it was written by a pair of Englishman. Paul Barry and Mark Taylor Barry would later admit that the emphasis in the title is is on the wrong syllable. Iglesias things by La Moss. Not by lamas because Barry did not speak fluent Spanish as with Ricky and J. Lo however the width of Latin Flavor. More than any rigorous. Authenticity was all. It took to send Iglesias's English language breakthrough to number one on the hot one hundred. By then. Another Latin veteran had dropped his English language. Debut Mark Anthony was a serious star in the world of salsa a potent singer who had broken via free style and houses and then transformed himself into the air to salsa legends. Light Hector Leveaux and Willie Cologne released in August of one thousand. Nine hundred ninety nine I need to know was like a vintage mark. Anthony hit with subtitles all the rhythm and brass of salsa jam with English lyrics. I need to know reached number three in the fall of nineteen ninety nine and it was followed in early two thousand by Florid Latin flavored valid. You sang to me. Which peaked at number two by the way for those who are curious though they both broke through on the hot one hundred in one thousand nine hundred ninety nine future paramore's Jennifer Lopez and Marc Anthony. Were not dating that year. They would marry five years later. The ninety nine Latin boom was even boosting veteran. Latin singer Songwriters who were able to write for other artists. John Cicada a Cuban American pop singer who was discovered by and Gloria Estefan had scored a top five Latin flavored. Hit In nineteen ninety two called just another day. Sakata hadn't had a major pop hit in more than five years but in nineteen ninety nine. He Co wrote a ballad for Ricky Martin's English language album. She's all I ever had the official follow up single to live in La Vida loca reached number two in September. One thousand nine hundred ninety nine but possibly the biggest most improbable chart topping. Success of ninety nine came from a fifty two year old Mexican American musical legend. Who'd already been inducted into the rock and Roll Hall of fame? We talked about Carlos Santana extensively in our woodstock episode of Hit parade including his nineteen ninety nine smash smooth the Song Co written and Sung By matchbox twenty singer. Rob Thomas was the lead single to supernatural Santana's star-packed debut for for aristotle records the album overseen by Ariston Mogul Clive. Davis was in the works months before the Latin pop explosion of ninety. Nine but the breakthrough of Ricky Martin Jennifer Lopez and Enrico Iglesias only gave this song with its cha-cha beat and prominent horns greater commercial prospects. Smooth topped the hot one hundred in October. One Thousand Nine hundred ninety nine thirty years after his woodstock debut Carlos Santana had his first number one hit and it stayed there a dozen weeks into two thousand six weeks after it completed. Its number one run smooth won record and song of the year at the Grammy Awards and supernatural one album of the year. Six weeks after that Santana was back on top of the hot one hundred with a second number one hit the even more Latin Flavored Maria. Maria Maria. Maria spent ten more weeks at number one would Santana have scored two chart topping blockbuster hits on the hot one hundred and a fifteen times platinum album without the ninety nine Latin explosion coming I. It's impossible to say but it couldn't have hurt by two thousand Latin Bumi version one point. Oh was starting to show some strain. The number of hits. These artists generated was stunning and most had unmistakable Latin rhythms instrumentation and flavor. But every last one of them was in English many had been written or produced by non Latin collaborators who were deliberately aiming for Anglophone Crossover critics and many longtime fans of Latin pop called the wave in authentic and watered down and it was only starting to seem more so in the summer of two thousand and Rica. Iglesias scored a second number one. Hit Be with you that was certainly danceable but four little relationship to Latin music. At all. Ricky Martin moved quickly in two thousand to generate a second English language. Lp sound loaded sold well going double platinum but it's singles. Were already starting to seem like retreads most especially its lead off track. She bags which missed the top. Ten peaking at number twelve. I will spare you all the version of she. Bangs Sung three years later by American idol. Hopeful William Hung throughout this multi. Year wave of crossover hits by Ricky Jennifer and Enrica one major Latin superstar. Also recognizable by a single name was waiting on the sidelines. Kira how to following in Latin music circles arguably more impassioned than anyone like the late Selena the Colombian born Shakira Isabel. Nevada revolt was the queen of a well-defined Latin sub-genre in her case. A blend of rock crossed with modern pop. That echoed the sound of such Anglo Stars. As Alanis Morissette you might say Shakira was built for Crossover in an ironic footnote. Shakira's first big break back in one thousand nine hundred ninety three came at a Chilean music festival. Where one of the judges was none other than then twenty year. Old Former menudo member Ricky Martin. Ricky picked the sixteen year old Shakira to win the competition. She came in third by the late ninety s Shakira signed to Sony's Colombian Division had sold more than ten million. Lp's across Latin America including her mega smashes. Bs Puzzles. And don't they estan loosely rawness. Sony felt strongly enough about her crossover potential that they won her a nineteen ninety nine appearance on. Mtv's blockbuster acoustic showcase unplugged. The televised performance introduced thousands of MTV viewers to Shakira's magnetic sensual hip. Swiveling live presence. An album of this performance Shakira MTV unplugged sold more than a quarter million copies in America. In two thousand softening the ground for her long jesting. Crossover Shakira's I primarily English album. Laundry service was finally issued in the fall of two thousand one. More than two and a half years after the Ricky Martin breakthrough even more than the other Latin crossovers. Shakira's was carefully calibrated not to eviscerate her heritage. Its lead off single. Whenever wherever co written by veteran superstar Gloria estefan combined mainstream hop friendly hooks with the distinct league Colombian sounds of Andean flutes and guitar lines played on a shutter angle. Long careful setup for Shapiro's Anglo breakthrough worked laundry service debuted at number three on the billboard. Two hundred in December two thousand one and spent more than a year on the album chart going triple platinum by two thousand two Shakira managed to split the difference between more overtly Latin flavored tracks. Like the new wave and tango hybrid. Objection Tango and straight up. Pop balladry like the number nine. Hit underneath your clothes with hindsight Shakira's breakthrough marked the unofficial of Latin Boom Mita version. One point of the artists who became hot one hundred stars from one thousand nine hundred ninety nine to two thousand one continued to spin off hits but many veered further and further away from anything resembling Latin music from the Bouncy pop of Enrica Iglesias to the hip hop adjacent anthems of the re-christened Jane. Ironically the artists who retreated from Anglo pop as the first wave ended was the man who had kicked it off Ricky Martin in two thousand three Martin issued another all Spanish album his first in five years and he was warmly welcomed back on the Spanish language charts topping hot Latin tracks instantly. With at the time Martin spoke about wanting to quote go back to my center to the beginning unquote. Unspoken was the fact that the glare of the mainstream pop spotlight had been more intense on ricky than for any other Latin crossover stars save perhaps Jennifer Lopez Martin was still more than half a decade away from coming out as gay for the rest of the two thousand and twenty tens. Ricky Martin scored more than a dozen Latin chart top ten hits but he never returned to the pop top forty in a way regardless of his personal motivations. Ricky's return to musical. Roots was well timed because in the twenty first century. Latin pop even the songs that crossed over to Anglo audiences was about to go in a more authentic sounding Spanish first direction and though Martin had nothing to do with it the backbone of this new trend came from his homeland of Portland task. It is rare that musical artist both invents the name of genre and becomes the leader of that. But that is precisely what Ramon Luiz. Yala Rodriguez Aka Daddy Yankee achieved in the two thousands Daddy Yankee coined the term reggae tone for the blend of Jamaican dancehall Spanish Language Street tails and American hip hop that was exploding in Puerto Rico in the late nineties. The core element of the genre was the dumbo rhythm. Taken from reggae. All mentored by a rap derived snare and Kick Drum Daddy. Yankee added the Latin suffix tone to reggae to give reggae tone its name and having coined the term he went on to dominate the genre scoring what is arguably still its definitive. Hit just a couple of years into his recording career. Wise Two thousand four single gasoline not only went top ten or top twenty in more than a dozen countries worldwide. It also amazing cracked. Us Top forty peaking at number thirty two despite featuring a word of English. It was the first fully Spanish song to crack the US. Top forty since LOS LOBOS CHART-TOPPING LA Bamba in nineteen eighty seven practically simultaneously with the rise of Gaza. Lena came another smash. Riggott on single by a rising. Cuban American. Rapper and singer are Christiaan beddis. Who CALLED HIMSELF? Pit Bull was pit bulls owed to ample posterior featuring rap punctuation from Atlanta cronk King Lil. Jon It tied Daddy. Yankee's Gasol Nina by peaking at number thirty two on the hot one hundred in two thousand four. The Year of Reagan's mainstream breakthrough rappers. Were not the only artists drawn to the reggae tone rhythm the following year Shakira was planning the next move in her global chart conquest and once again she wanted to play on both sides of the street in a bold move previously attempted by the likes of guns and roses and Bruce Springsteen Shakira's plan for two thousand five was to come back with a pair of simultaneously conceived Alberto's unlike those rockstars however she would issue the two albums roughly six months apart and most ambitiously one would be in Spanish. The other in English both albums would be called oral. Fixation and volume. One would be the Spanish album. The how soon. Als- looming ticket. The lead single of the first album was called Lotto tutor duet about romantic torture featuring Spanish singer Alejandro Sanz and a thumping reggae tone. Beat in a chart run that lasted all summer. Lot Thought Duda reached an impressive number. Twenty three on the hot one hundred and the fee. Hacien- dow album went gold and eventually platinum. The reason the Spanish language album had been issued. I was that team Shakira. Had more modest crossover commercial expectations for it. The second two thousand five album aural fixation volume two would be Shakira's official English language successor to laundry service and it was widely expected to be the greater blockbuster. But that's not how things work out. Don't bother the lead single from oral fixation volume two missed the top forty peaking at number forty two by Christmas. Two thousand five Shakira's second. English album was shaping up as a flop with the potential to not even go gold. But that's when Shakira and Sony Music pulled out of their sleeps Shakira's biggest baby talk. Why clip off formerly of rap troop the Fujii's had recorded a song called dance like this for the little seen. Two Thousand Four Film Dirty Dancing Havana Nights. John felt the song had never lived up to its potential and when in early two thousand six Shakira's label epic records approached him to see if he could help revive Shakira's latest album he proposed remaking dance like this as hips. Don't lock giving secures own y dancing style you might say. The reboot was perfectly on brand. Reinvented with a hybrid. Salsa reggae song ribbons with sampled. Latin trumpets that wycliffe replicated from the prior rap hit deja Vu uptown baby. The new hips don't lie was globally minded hip hop friendly anthem. Epic Rush released the single in the spring of two thousand six and even we issued the oral fixation volume two CD to include hips. Don't lie by April. The single was in the top forty saving the album which left back into the top ten and went platinum by boom hips. Don't lie was a number one. On the hot one hundred giving Shakira her only American pop chart topper for the rest of her career. Secure out would continue to straddle. Sonic BORDERS. She would occasionally try her hand at mainstream. Anglo pop like two thousand nine disco fueled hit. She will but Shaquir US biggest selling global single ultimately came when she like Ricky Martin a dozen years earlier was tapped to record a world cup anthem. The two thousand ten track WOCKA WOCKA this time. For Africa celebrated the first soccer final held in South Africa it team Shakira with South African group freshly ground while the song only scraped the top forty in America it topped charts in more than a dozen countries and ultimately sold fifteen million copies this time for Africa Jennifer Lopez for her part was also becoming more globally minded at the turn of the tents her smash hit on the floor sampled cameras nineteen ninety. Dance Smash Lombardo remember that Infectious Melody. It also included rap support from Pitt Bull. The song reached number three on the hot one hundred in the summer of two thousand eleven and number one on the dance club chart for his part pit bull had transformed himself from a reggae tone rapper to an all purpose club pop star even when his singles featured a few words in Spanish they're rhythms now had more to do with dance floors than street corners. He scored with two thousand nine number two hot one hundred hit. I know you want me Cayenne. Ocho won't serve and twenty eleven's give me everything a summer number one smash featuring singers neo and neighor and Dutch. Dj Africa Chuck but while Shakira J. Lo and pitbull all attempting to keep one toe on the dance floor and one eye on the hot one hundred on Spanish language. Stations reggae tone was hybrid. Izing with every Rica Iglesias had continued pursuing. Pop Hits as late as twenty ten with Solid Success. But by the mid tens. He had refocused his energies. On the Spanish language radio dial and he began scoring some of the biggest hits of his career and wreak as twenty fourteen smash by Landau not to be confused with his nineteen ninety nine. Mostly English hit by lamas fused a reggae tone beat with Spanish. Flamenco BY LANDAU. Spent twenty four weeks. On top of billboard's Latin pop airplay chart then a record and even reached number twelve on the hot one hundred fueled by both digital sales and airplay on mainstream top forty radio stations indeed. The sound of Spanish language music in the twenty s was a hybrid a combination of traditional balladry from artists like Buckshot. The singer Romeo Santos St- and of course reggae tone from rising stars like the Colombian singer Jose Alvarado or Saudi. Oh belvin known to the world as J valves need these twin forces Latin balladry and reggae toned finally fused late in the decade producing the biggest Latin crossover single of all time. Luis Fonsi from San Juan. Puerto Rico was a lot in pop veteran and a sizeable star on Spanish language radio indeed by the mid twenty s an entire generation of Hispanic. Americans probably couldn't remember a time. He wasn't somewhere on the airwaves. Never especially hip. Fonzie had been a reliable hitmaker since his career launched in the late. Nineteen Ninety s by the mid two. Thousands Folksy was largely focused on guitar based love songs. Such as his Latin tracks chart topper not a espadas simply or nothing is forever had some time around twenty fifteen phone see got a brainstorm. What if he could fuse his guitar? Balladry with the thump of Latin dance music. He and fellow songwriter. Erika Ender at. I thought that their experimental track could be a Colombian style coup Mbia but eventually they landed upon the idea of pairing their melody with the beat of reggae tone after all fellow. Puerto Rican artist Daddy. Yankee was still scoring. Latin Chart Toppers as late as Twenty Sixteen John. Taking in the fall of Twenty Sixteen Fossey and his producers invited Daddy Yankee into the studio to record the Duet Fonsi had conceived under the Spanish word for slowly as in taking one's time both in love and on the dance floor. The word was d'esposito. Be to where he got those. But I released at the start of twenty seventeen. D'esposito was an immediate smash with Latin audiences. It topped charts in about a dozen Latin American countries and it was on top of billboard's hot Latin songs chart by mid February at this point d'esposito could have wound up a hit on the order of Enrica. Iglesias Landau a blockbuster in the Latin World. But that's when the story took its most unexpected turn come and move thankful such a. Besson dot spring while on tour in Bogota Colombia Canadian pop. Megastar Justin Bieber heard d'esposito and was captain who contacted fancies management and asked if he could jump on areement. The only kaneohe hats. You never hear the words baby tickets also. Interestingly for the rest of the track bieber sings in phonetic Spanish despite having no Latin heritage whatsoever while the opening English verse is in Congress and slightly hokey on the Spanish Chorus. Bieber's buttery vocals turned out to be ideal for Latin pop harmonized. Seamlessly with false seed does not. This is when d'esposito exploded in the anglophone pop world the week the Bieber remix dropped d'esposito shock from number forty eight to number nine on the hot one hundred within three weeks. It was number one. The first primarily Spanish number one hit on the chart since mock arena. Twenty one years earlier we all come true. It took the presence of an anglophone Popstar to make d'esposito nationwide American hit but here was the difference from mock arena and all of Latin crossover hits from two decades earlier. D'esposito remained an overwhelmingly Spanish language song with a sound that made little compromise with American pop. Radio this was not living La Vida loca or by Lamas Louise Fonsi and Daddy. Yankee had fused there's different corners of very authentic Latin music but they did virtually nothing to reshape the songs for Justin Bieber indeed. It was Bieber who had to learn a bit of Spanish and adapt to the sound of the song. D'esposito was a watershed in Latin. Crossover pop as we told you in our twenty tens episode of Hip Parade. D'esposito was a record setter. It spent sixteen weeks on top of the hot one. Hundred tying a twenty one year old record held by Mariah Carey and boys to men more important for this episode d'esposito kicked off what might be called Latin Boom. Mita version two point zero and this time the Latin stars are compromising far less than ricky and reggae or Jalen later in twenty seventeen j thousand scored his first major crossover hit with the Willy William Duet Me Hinton already a top forty hit by September the release of a remix featuring no less than beyond say hurdled. The song to number three on the hot one hundred odds when Belvin reached this new peak. It was just two spots below the number one song. Bodak yellow by Cardi B. A RAPPER. Who was herself of? Dominican and Trinidadian descent. Cardi made good on that heritage the following summer in July of Twenty Eighteen Cardi B. returned to the number one on the hot one hundred with I like it. A reboot of Pete Rodriguez Perennial Salsa Classic. I like it like that as with d'esposito and this hit showed how far the idea of Latin crossover had come along and banker bag Latino because Hardee's version of this. Formerly all English song was now half in Spanish that non English content came. Courtesy of J. Bows and a twenty four year old up and coming singer and rapper from Puerto Rico born Benito Antonio Venus Oh Cossio but known to the world as bad. I'm on the success of bad bunny in just. The last three years has been remarkable leader in twenty eighteen. He got rapper drake to collaborate with him in Spanish. No less on the number five top one hundred hit me. And in February of this year when Shakira and Jennifer Lopez took the stage at the Super Bowl Halftime. Show also joining them. Onstage were J Galvin and bad bunny to Latin megastars who were crossing over in America without singing much English or compromising their sound ban in a way it was a passing of the torch to women from Latin Boom. Eat of version one point. Oh showcasing two men who were at the forefront of. We'll meet the two point and forbade bunny. The impact was NASA one month after the Super Bowl. Bad bunnies new album debuted on the billboard two hundred album chart all the way up at number two billboard reported that it was instantly the highest charting all Spanish album in American chart history by the way on this track see veil to Mama. Bad Bunny is interpolated. The melody of the boss of Classic. The girl from EPA Nima yet again one more emerging Latin Megastar is calling back to a standard from decades ago six decades after Ritchie Valens and Joao Gilberto and two decades after the breakthrough of Ricky Martin. Bad Bunny is crossing over but he is not compromising. Where will the newest Latin boom go from here? Perhaps the answer lies in the name of bad bunnies new album which is still in the top three on the billboard. Two hundred as I speak the album sports a rather cryptic titles. It's just eight letters. Y H L Q MD L. Which stands for the Spanish phrase? Your ago looking mayday Lagaan and that sentence translates to do whatever I want my live up to. I hope you enjoy this episode of Hip rain. This show was written edited and narrated by Anthony. That's meet my producer is Justin de right and we also had helped this episode from Rosemary. Belsen and June. Thomas is the senior managing producer. And Gabriel Roth. The editorial director of sleep podcasts check out their roster of shows at slate dot com slash podcast. You can subscribe to her aid wherever you get your podcasts. In addition to finding it in the slate culture feet if you're subscribing on Apple podcasts. Please rate and review US while you're there it helps other listeners. Find the show. Thanks for listening and I look forward to leading the hit Parade Back Your Way Austin. Don't says Ballantyne East Soy Chris Milan.

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